The Business Project

In this episode, join Rahul Jacob as he talks to Gagandeep Singh, Head of Ads and New Initiatives at MyGate, about RWA Marketing and his journey of building MyCommunity Genie, a Community Commerce Platform. In two years of operations, My Community Genie was acquired by MyGate for an undisclosed amount. This Episode covers the following points: Multiple Pivots that led to starting a community commerce platform. Using community commerce over website e-commerce channel sales Metrics to determine PMF for the new business model RWA Marketing is better suited to become a Brand Awareness OR Sales Channel? How do you find Brand Ambassadors and facilitate social sharing? How do you incentivise a Brand Ambassador?

In this episode, join Rahul Jacob as he talks to Akshay Punjabi, Head of Performance Marketing (Marketplaces) at Mensa Brands, about scaling traffic and revenue on marketplaces. The Episode covers the following points: Why is Amazon a cost-effective medium for acquiring customers over other channels Getting started with listings and how to use the honeymoon period to your advantage. How to do Competitor Research effectively on Amazon How to Organically scale reviews from customers and tools to use. Using Brand Analytics for increasing Average Order Value Types of Ads to use starting off and identifying the right keywords Finding the North Star Metric and predicting order volumes.   Useful Links: Use Helium10 for for all your marketplace needs like keyword research, listing optimisation and scaling reviews. To get started with Helium10, here's the link to get 50% off for the first month - https://bit.ly/3eDCM2V

In this episode, join Rahul Jacob as he talks to Vishal Nicholas, Executive Vice President & Head of Brand Strategy - Dentsu Creative, about Brand Building for Startups. With over 16 years in Advertising, Vishal has worked with companies across Mobility, Fintech, E-commerce, and FMCG and talks about some of his most memorable campaigns.  The Episode covers the following points - When should you get started with Brand Building while building a company? How to choose the suitable mediums for Targeting Amount to spend on Distribution of Content Britannia Bourbon Campaign, Ikea Campaign and Tata Tea Power of 49 campaign Founder's Brand VS Company's Brand    Useful Links: IKEA Campaign - https://www.youtube.com/watch?v=KxBTALTQDyk Tata Tea Power of 49 - https://www.youtube.com/watch?v=4VHUEsn7gDQ

In this episode, join Rahul Jacob as he talks to Samir Chaudhary, Founder - The Media Ant. Started in 2012, Media Ant is a platform that offers various marketing options at the best prices.  The Episode covers the following points - The backstory that led to starting the Media Ant How to Launch only in one city and budget required Duration for running a campaign ROI on Offline Marketing Pre-requites to maximise your ROI    Useful Links For your offline marketing requirements check out The Media Ant  Coinbase 60 second Super Bowl Ad that gave them 20 Million landing page hits in 1 minute.

In this episode, join Rahul Jacob as he talks to Aditya Mohanty, Founder - The Product Folks (TPF).  TPF is one of the largest Product Management focussed Communities. As of today, TPF is over 50 thousand+ members strong and has conducted over 200+ events within 3 years of Launch. This Episode covers the following points – The idea behind starting TPF Challenges faced while building TPF How to engage the audience in a community? How to Monetise without being Salesy. Activities that you can do to grow your community. Importance of Content Creation        Useful Links: To learn more about Product Management, check out The Product Folks here.  Read about how How Startups have used Community Building to grow.

In this episode, join Rahul Jacob as he talks to Devendra Saini, Associate Director of Growth at Mobile Premier League, who's had over a decade's worth of experience working with SEO. The Episode covers the following points – How long does it take for a blog to get indexed? Stories of how companies have benefited from SEO. Quick tips to improve On-Page SEO. Doing Keyword Research the right way & Building Links. Tools to use for SEO.   And a Bonus Tip to ace the SEO game! If you'd like to know more about Search Engine Optimisation OR reach out to Devendra regarding SEO related queries, click here.

Join Rahul Jacob (Founder – NotFoods & Supply6) on the Debut episode of The Business Project as he speaks to Anirudh Narayan (Author – Scale Smart & Founder - Growth Spartan, Digital Marketing Agency) This episode covers the following points – How to acquire your first 1000 users with a step-by-step approach Frameworks to identify if you have achieved Product Market Fit Finding the right channels to reach your customer & know when to scale the channel How to Optimize your Landing page to enhance conversations Common Traits among successful Founders    Useful Links: Scale Smart: How to Get Your First 1,000 Customers In India by Anirudh Narayan Looking to scale your Digital Marketing? Check out Growth Spartans