Podcasts about north star metric

Jessica Zwaan joined us again to unpack the metrics that actually matter in HR today. We talked about the three buckets of metrics every People Leader should use, why the RANS test is a better way to measure engagement, and the one metric to rule them all (ELTV:CAC). ---- Sponsor Links:

The game development industry is in flux. From the intense pressure of the attention economy and global competition to the seismic shifts brought by Artificial Intelligence, how is the crucial role of the Product Manager evolving?   Join us for an in-depth exploration of these critical questions, featuring a panel discussion, "The Evolution of the Product Manager," and an exclusive after-panel debrief. Hear directly from industry product leaders as they dissect the challenges and opportunities ahead.   Speakers:* Oren Debi. Generative AI Lead & VP Product at SciPlay.* David Duong. Sr. Director of Product Management at Respawn Entertainment (Apex Legends).* Tim Hong. Head of Live Service Games at AWS for Games.* Lee Horn. Fmr. VP of Product & Game Director at Mountaintop Studios.* Joseph Kim. CEO at Lila Games.* Solomon Lichter. Sr. Director, Global Gaming at CleverTap.In this episode, you'll discover:The macro trends fundamentally altering game development.   AI's current and future impact: from efficiency tool to "agentic AI" and the "PM+1" concept.   The cultural divide between mobile and PC/console PM practices and why adaptability is key.   Actionable strategies for PMs to thrive, including Gartner's "3 Returns" framework and the importance of "product velocity."   Candid reflections on what it takes to succeed in this new era of game creation and management.   Whether you're a studio executive, product manager, marketer, or passionate about the future of gaming, this discussion offers invaluable insights.EPISODE CHAPTERS:(Listen in order or jump to the sections most relevant to you)0:00:00 Introduction: Setting the Stage for the Evolving PMPart 1: Product x LiveOps Symposium Panel – The Product Manager in Flux0:04:24 Macro Trends Redefining Game Development (Attention Economy, Rise of China, LiveOps Resurgence) 0:11:19 AI in the Trenches: Separating Hype from Reality (Current Efficiency Gains in Art, Code, PM Tools) 0:14:31 The Evolving Product Manager: Mobile PM Agility vs. PC/Console Tradition (Solomon Lichter's initial thoughts) 0:16:59 The Evolving Product Manager: Resistance to PMs in PC/Console (Lee Horn's insights) 0:18:32 The Evolving Product Manager: Hiring for AAA – Fundamentals, Empathy, Communication (David Duong's insights) 0:21:01 The Evolving Product Manager: AI's Impact, Team Compression, and the "PM+1" Concept (Joseph Kim's insights) 0:26:36 Key Panelist Takeaways: Adapt or Die, AI Adoption, Design Thinking, the PM+1, and Live Ops Agents Part 2: The After-Panel Huddle – Deeper Reflections & Future-Proofing0:29:14 Industry's Hunger for Tactical AI Knowledge & Embracing Uncertainty 0:34:03 AI: From Feature to Foundational Orchestration (PM's Evolving Value, Gartner's "3 Returns" Framework begins around 0:42:41, "Product Velocity" as a North Star Metric specifically at 0:47:53) 0:55:46 Agentic AI: The Next Frontier in Live Ops (Understanding Agentic AI, Practical Applications, Data Strategy Prerequisite) 1:00:40 The Culture Clash Revisited: Adaptability as the Ultimate Competitive Edge (Mobile vs. HD, Failure to Adapt) Conclusion & Final Actionable Advice1:05:16 Your Roadmap for the Future of Game Product Management (Final Advice Introduction)1:05:47 Get Hands-On & Be Curious (Tim Hong's advice) 1:06:54 Build in Public & Learn Out Loud (Solomon Lichter's advice) 1:08:46 Embrace Continuous, Urgent Learning (Joseph Kim's advice)   Follow us for more deep dives into game development, AI, and product management.

What if there was one metric, one KPI, one identifiable number that if you focused on only that, it would give you success in your business? There is actually! And this metric drives all decisions in your business based on it and can almost guarantee financial success if you achieve it!To grab one of the remaining spots for the 2025 Elite Business Retreat, visit www.elitebusinessadvisors.com/retreatNeed help determining and executing the game plan for your North Star Metric? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!

Join me as I chat with Hunter Isaacson, a successful mobile app builder who has created apps with hundreds of millions of downloads. Hunter shares his playbook for building million-dollar mobile apps, emphasizing the importance of simple experiences, strong branding, and creating effective growth loops. He discusses how to identify opportunities by adapting existing ideas to new channels and technologies.Timestamps:00:00 - Intro01:56 - Examples of Viral Consumer Apps04:35 - Hallow Deep dive 10:14 - Locket Deep dive13:51 -  NGL's Deep Dive15:08 - Don't reinvent the wheel17:27 -  Hunter's $1M/Month App Playbook21:28 - Building a Brand People Love24:44 - Creating a simple experience25:26 - The importance of core action and North Star Metric26:33 - How to create growth loops31:28 - Additional Good Practices 33:13 - Opportunities in AI-enhanced app experiences36:38 - Future technology trends Hunter is excited aboutKey Points:• Hunter Isaacson shares his framework for building successful mobile apps, including NGL (250M downloads) and Bags• The importance of creating simple experiences with strong branding that people can understand and resonate with• How to identify core metrics and growth loops that drive user engagement and viral sharing• Leveraging new platform features (like widgets, live activities) to create innovative app experiences1) Hunter's framework for building viral, profitable apps is SURPRISINGLY simple:• Build a brand people love• Create a simple experience• Get users on quickly (even just 100)• Select ONE core action• Maximize % of users completing that actionLet's dive deeper...2) On building a BRAND PEOPLE LOVE:"Keep it short and find a slang term" - Hunter's secret sauce for naming apps.NGL = "not gonna lie" (obvious to Gen Z)BAGS = crypto slang for holdingsThe best names are OBVIOUS, resonate with your audience, and set the right vibe.3) Creating a SIMPLE EXPERIENCE is crucial!Hunter designs ALL his apps himself (started with PowerPoint, now Figma)His approach: "What's the bare bones MVP that solves the problem?"Don't overcomplicate. ONE user flow is better than branching journeys.4) The NORTH STAR METRIC changes everything.For each app, Hunter picks ONE metric that matters above all:• Wink: % of users getting a match on day 1• NGL: % sharing link + replies• BAGS: % funding account + making first tradeAim for 90%+ completion!5) GROWTH HACK: Build sharing into your core experience!"If you drop in 1000 people and 50% share, that's 500 people who've now shared your app"Hunter spent less than $10K marketing NGL to get 250M downloads! The key? Seed it just enough to activate the viral loop.6) You DON'T need to reinvent the wheel!Hunter on NGL: "Anonymous messaging apps have been around forever"The innovation? Using Instagram's new link feature as a growth channel.Look for EXISTING IDEAS that could work in NEW CHANNELS.7) On SEEDING your app:• Test content formats before launch• Work with creators in different niches• Pay small amounts ($50-100) to influencers• Look for that ONE viral video to ignite growth• Build an authentic voice on social8) TRENDS to watch according to Hunter:• Live Activities on iPhone (underutilized)• Lock screen widgets (not fully explored)• AI + consumer apps (CalAI's approach)• Crypto going mainstream• AR glasses (future)Massive opportunities in each!9) For YOUNG FOUNDERS, Hunter recommends:"Take a lot of swings. Have a lot of at-bats."Consumer mobile apps over B2B/SaaS when starting out:• More fun• Reach global audience• Better psychology understanding• Tools getting better every dayNotable Quotes:"I think that it's more about looking for frameworks than it is for looking for ideas. The framework, I feel like, is more important because now it's really easy to just framework X with audience Y." - Hunter Isaacson"You don't really need to reinvent the wheel... it's a new channel, right? If anonymous messaging has worked on the internet, it's worked on apps, it's worked on different platforms, why wouldn't it work with Instagram as the growth lever?" - Hunter IsaacsonLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND HUNTER ON SOCIALX/Twitter: https://x.com/hunterjisaacsonInstagram: https://www.instagram.com/hunterjisaacson/

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Tami Reiss, Founder and CEO of The Product Leader Coach. Tami shares how understanding customer needs and creating a compelling vision that aligns with the company's goals, leads to successful product management. Randy and Tami talk about the value of coaching for product leaders and the necessity of collaboration across departments to drive growth and innovation. Her upcoming children's book, 'What Do Product Managers Do?', showcases her passion for demystifying the role of product managers, particularly for aspiring young professionals. QuotesSo first of all, the promise of SaaS is that your product is always going to get better, right? Right. It's why someone's paying for a subscription. So you always have to keep that in mind. So there has to be something you're doing to enhance your product for your current market. Your current users are paying you on a monthly or annual basis, because theoretically you're going to serve them more, and solve more of their problems. -Tami Reiss [24:42]“The product leader has to coach their employees and say ‘You need to set up listening posts with the onboarding team. You need to set up listening posts with the platform team, or whatever else, and emphasize to them that they are also building trust and confidence in the entire product team and the product way of working." -Tami Reiss[33:21]Expert Takeaways Establishing a clear vision and strategy is crucial for product leaders to drive successful outcomes in their organizations.The importance of aligning product management with sales and customer service to meet market demands effectively.Product leaders need to focus on building trust and confidence in their relationships with stakeholders for long-term success.The distinction between product management and project management is essential for effective product strategy execution in a company.Coaching can help product leaders navigate complex organizational dynamics and enhance their decision-making skills.Timestamps(00:00) Meet Tami Reiss: Product Expert(00:56) The Inspiration Behind Tami's Book(02:12) The Importance of Product Management Education(09:09) Establishing a Winning Strategy(09:15) The Role of a Product Leader Coach(19:07) Understanding Product-Market Fit(18:43) Defining Your Kingdom: Market Strategy(21:44) The Need for a North Star Metric(28:39)The Value of Coaching for Product Leaders(35:21) Speed Round: Metrics, Books, and InfluencersLinksMaxioUpcoming EventsMaxio Institute ReportRandy Wootton LinkedIn Tammi Reiss LinkedIn

In this bucket list interview, CJ speaks with Larry Roseman, the CFO of Thumbtack, who shares his deep understanding of running marketplace businesses at scale. They explore Thumbtack's business model and monetization strategy, discussing the customer acquisition cost for both service providers and homeowners. Larry explains why going broad rather than niche can be fundamental for marketplace success, offering a counterintuitive view to that of many marketplace experts. He also talks about the flywheels Thumbtack has developed over time and the company's shift towards becoming a proactive operating system for homes instead of a reactive marketplace. Additionally, Larry offers valuable insights on value creation from a CFO's perspective, emphasizing the importance of making NPV-positive decisions and the strategic role of the CFO in guiding big business decisions. Hear about the crises that Larry has seen in his career and his advice to “never waste a good crisis”.If you're looking for an ERP head to NetSuite: https://netsuite.com/metrics and get a customized KPI checklist.—SPONSORS:NetSuite provides financial software for all your business needs. More than 37,000 thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and get a customized KPI checklist. Maxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recognition, manage collections and payments, and put together investor grade reporting packages.

Having listened to a number of Couchbase's earning calls, the company's CFO Greg Henry sits down with CJ to answer some in-depth questions, starting with the rationale behind Couchbase's non-standard fiscal year and the advantages of it. He then delves into his experience of transforming a traditional enterprise subscription model into a managed service consumption business. The conversation covers Couchbase's focus on Annual Recurring Revenue (ARR) as their North Star metric and the art and science of multi-year deals. They discuss how best to interact with sell-side analysts, how callbacks after earnings calls work, and how to manage relationships on the buy side. Greg also reflects on his time at General Electric during its heyday, offering insights into the culture and frameworks that shaped his approach to business today before talking about Matt Cain's framework for Couchbase and how it enables function. Tune in to hear all this and the story of how Greg lost $1 million of operating profit.If you're looking for an ERP head to NetSuite: https://netsuite.com/metrics and get a customized KPI checklist.—SPONSORS:Mercury is the fintech ambitious companies use for banking and all their financial workflows. With a powerful bank account at the center of their operations, companies can make better financial decisions and ensure that every dollar spent aligns with company priorities. That's why over 100K startups choose Mercury to confidently run all their financial operations with the precision, control, and focus they need to operate at their best. Learn more at mercury.com.Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.NetSuite provides financial software for all your business needs. More than 37,000 thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and get a customized KPI checklist. Maxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recognition, manage collections and payments, and put together investor grade reporting packages.

Adam Ante is the CFO of Paycor, a publicly traded payroll provider. Not only did he scale the ranks of leadership quickly, but he took Paycor public in the first two years of his first role as a CFO. Today he joins CJ to discuss his career journey and share the wisdom he's gained along the way. Inspired by the book Extreme Ownership by Jocko Willink and Leif Babin, Adam explains how aggressively stepping into your fear can help you succeed in the world of finance. He talks about overcoming imposter syndrome, training your capacity for stress, and why the small things are really the big things. He gives advice on not pigeonholing oneself but pressing into other parts of the company and earning your seat at the table. He also sheds light on how Paycor makes money, its North Star metric, its competitive moat, how its IPO share price was determined, the evolution of the Human Capital Management (HCM) market, and how payroll companies have unique insights into the economy's health. —SPONSORS:Maxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recognition, manage collections and payments, and put together investor grade reporting packages.

Aneal Vallurupalli, CFO of Airbase, an AP automation, spend management, and procure-to-pay solution, joins CJ to discuss all things risk management. He explains the different categories of spend outside of payroll and the biggest pain points within them. Aneal does a deep dive into fraud and how to prevent it, explaining how Airbase's number one product is really trust. He covers the non-payment risks to your company, the need for stage and growth-appropriate risk, and the benefits of a risk roadmap for your company. Aneal also delves into value metrics and what makes a good one. As someone with experience in the people function, he provides a unique perspective on why every finance person should get some recruitment experience, before explaining the qualities that separate good CFOs from great ones, and the role of the CFO as a "chief alignment officer".If you're looking for an ERP head to NetSuite: https://netsuite.com/metrics and get a customized KPI checklist.—SPONSORS:Leapfin is accounting automation software that automatically prepares and posts reliable journal entries. High-growth businesses like Reddit, Canva, and Seat Geek choose Leapfin to eliminate manual tasks, accelerate month-end close, and enable accounting leaders to provide faster insights to help their companies grow. To automatically standardize your revenue data with measurable business impact, check out leapfin.com today. Mercury is the fintech ambitious companies use for banking and all their financial workflows. With a powerful bank account at the center of their operations, companies can make better financial decisions and ensure that every dollar spent aligns with company priorities. That's why over 100K startups choose Mercury to confidently run all their financial operations with the precision, control, and focus they need to operate at their best. Learn more at mercury.com.Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.NetSuite provides financial software for all your business needs. More than 37,000 thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and get a customized KPI checklist. Maxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recognition, manage collections and payments, and put together investor grade reporting packages.

Scott Haralson, CFO of Spirit Airlines, joins CJ in this episode to discuss the complexities of operating an airline business. He explains what it means to run an ultra-low-cost carrier model and what goes into calculating the operating costs per available seat mile, Spirit's most important metric. He talks about the difficulty of forecasting for an airline, explaining the costs you may not think about, what goes into network planning, the challenges of hedging fuel prices, navigating capital intensive decisions such as buying airplanes, and doing all of the above through unpredictable economic cycles and volatility. He also sheds light on why Spirit's ICP (Ideal Customer Profile) is leisure travelers over business travelers and the important role of dynamic pricing in the airline industry. If you're looking for an ERP head to NetSuite: https://netsuite.com/metrics and get a customized KPI checklist.—SPONSORS:Leapfin is accounting automation software that automatically prepares and posts reliable journal entries. High-growth businesses like Reddit, Canva, and Seat Geek choose Leapfin to eliminate manual tasks, accelerate month-end close, and enable accounting leaders to provide faster insights to help their companies grow. To automatically standardize your revenue data with measurable business impact, check out leapfin.com today. Mercury is the fintech ambitious companies use for banking and all their financial workflows. With a powerful bank account at the center of their operations, companies can make better financial decisions and ensure that every dollar spent aligns with company priorities. That's why over 100K startups choose Mercury to confidently run all their financial operations with the precision, control, and focus they need to operate at their best. Learn more at mercury.com.Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.NetSuite provides financial software for all your business needs. More than 37,000 thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and get a customized KPI checklist. Maxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recognition, manage collections and payments, and put together investor grade reporting packages.

Cherene Aubert is the VP of Digital and E-commerce at ILIA Beauty, a skincare-powered makeup brand which has taken the beauty industry by storm as it's quickly scaled past 100M in revenue.In this episode, we sit down with Cherene to discuss some of the most successful strategies that the most successful brands use to grow.Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Brand Differentiation in the Beauty Industry2. Embracing Organic Revenue Growth3. Strategic Marketing Shifts4. Cherene Aubert's Professional Background and Role at Ilia Beauty5. Understanding the Beauty Market Landscape6. Analyzing and Measuring Sales Performance7. Brand Awareness and Advertising Effectiveness8. Utilizing the OKR Framework in Marketing Strategies9. Optimization of Landing Pages and Offers10. Media and Content Strategy11. Trends and Team Collaboration in Social Media MarketingTimestamps00:00 Transition to Ilia for faster growth.04:52 Overseeing marketing, brand, and retail strategies.10:07 Beauty market segmentation: fickle vs. loyal consumers.12:59 Storytelling unlocks human connection in brand marketing.14:52 Early start, focus on financial planning.18:59 Building a legacy brand with team support.23:04 SEO, link building, PR, affiliate, non-paid channels.27:45 Influencer marketing expands reach and audience diversity.30:31 Teams collaborate to create and promote content.33:48 Obsession with capturing attention in social feed.36:35 Beauty, profitability, growth, customer acquisition, conversion optimization.41:45 Prioritizing landing page creation for brand impact.43:18 Maximize user retention with native landing pages.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here and our Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok ---Cherene Aubert - VP of Digital and E-commerce at Ilia BeautyBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

What's up everyone, today we have the pleasure of sitting down with Ezra Fishman, VP of Growth at Wistia. About EzraEzra started his career as an engineer developing devices to help treat diabetes and obesity at GI DynamicsHe later had a short stint as an Operations Manager at an investment firm that was dedicated to funding health tech startupsAfter completing his MBA, Ezra joined a video tech startup called Wistia as their Director of Marketing and after 4 years he transitioned to leading Business IntelligenceToday Ezra is VP of Growth at Wistia where he's now spent over 12 years, seeing the company grow from a handful of customers to over 375,000 and becoming one of the top vPaaS tools on the planetSummary: Ezra is a strategic and technical visionary at Wistia. He combines an audience-first content strategy with a data-informed approach to drive sustainable growth. He emphasizes the importance of genuine relationships over transactions and advocates for leveraging data to inform decisions while valuing human intuition. His journey from initiating a central data warehouse to implementing tools like Census, Fivetran, and dbt showcases how a single source of truth can enhance operational efficiency. Ezra's experience, from fostering a data-informed culture to embracing a scrappy startup mentality with a focus on high-impact ideas and rigorous A/B testing, reflects a commitment to strategic evolution and the balance between data and creativity. His insights offer invaluable lessons on growing and engaging with audiences in meaningful ways, advocating for a blend of strategy, intuition, and data-informed decisions in marketing.From Wistia's First Customer to Early Team MemberImagine this: Ezra, initially just a fan from the sidelines, watching Wistia, a fledgling startup by his buddies Chris Savage and Brendan Schwartz, trying to carve its niche in the world of video. This journey from an intrigued observer to Wistia's first customer, and eventually, a pivotal team member, is nothing short of a cinematic twist.Back in the day, while Ezra was navigating the complexities of medical devices, Chris and Brendan were brainstorming Wistia's next big thing. The plot thickens when Ezra, amidst casual banter in their Boston living room, pitches a game-changing idea sparked by his own professional hurdles. Picture this: medical procedures generating heaps of video data, with the only sharing option being the archaic method of mailing DVDs worldwide. Enter Ezra's lightbulb moment—why not transform Wistia into a haven for secure, efficient video collaboration?Fast forward to Wistia marking its foray into uncharted territories. This wasn't just about ditching DVDs for digital; it was about reimagining how professionals could leverage video for learning and collaboration.The narrative takes a delightful turn when, over a lunch filled with reminiscing and future-gazing, Chris and Brendan propose a novel idea to Ezra. With a shared laugh over their collective naiveté in marketing and business management, they decide to join forces. This was the moment of serendipity, the kind that you'd find in tales of old, where the hero embarks on an unforeseen quest.Wistia's storyline evolves with a bold strategic pivot, transitioning from a focus on internal video sharing to mastering the art of video marketing. This wasn't merely a shift in services; it was a leap towards redefining Wistia's essence. The introduction of video embeds and performance tracking was akin to discovering a new continent in the realm of video marketing. This pivot was the catalyst for an explosive growth, attracting a myriad of users and establishing Wistia as a beacon in the marketing universe.Ezra's saga with Wistia illustrates a kaleidoscope of lessons: the beauty of perspective, the strength found in adaptability, and the magic of seizing hidden opportunities. It's a testament to how internal insights can dramatically alter a company's course, steering it towards realms of untapped potential and success.Key Takeaway: Ezra's journey with Wistia showcases the power of leveraging personal experiences to spot unique opportunities in the professional sphere. His story teaches us the importance of staying open to unexpected career paths and the transformative potential of internal insights. For any professional, Ezra's narrative is a reminder to embrace adaptability and look beyond conventional boundaries, because sometimes, the next big shift in your career or business strategy could emerge from your own unique challenges and observations.Ezra's Audience-First Philosophy Beyond Funnel VisionEzra's reflections on Wistia's early content strategy are a testament to the power of foresight and the courage to challenge the status quo. In an era dominated by the lead capture mantra, the idea of prioritizing audience engagement over immediate conversions was nothing short of revolutionary. Ezra's insights into this paradigm shift reveal not just a tactical change, but a philosophical evolution in marketing.At the heart of this transformation was a simple observation: content that educates, engages, and entertains fosters a community of brand advocates. Ezra noticed early on that content about video production on a budget or maximizing video effectiveness wasn't just filling up space on Wistia's blog; it was actively drawing people into a conversation with the brand. This wasn't engagement that could be easily quantified by the number of leads generated, but its impact was undeniable. Website visits and signups surged post-publication, showcasing the tangible benefits of nurturing an audience.This observation led to a critical realization: gating content might boost lead numbers temporarily, but it dampens genuine engagement. The stark contrast between open access and restricted content provided clear evidence that the key to sustained growth was fostering an environment where quality trumped quantity. This approach required a commitment to producing stellar content that people didn't just stumble upon but sought out and shared.Ezra's philosophy underscores a critical marketing truth: building an audience is about cultivating relationships, not just capturing data points. This mindset shift from a focus on quantity to a dedication to quality was, at the time, a bold stance that set Wistia apart. It wasn't about bombarding people with sales pitches but about drawing them into a meaningful dialogue with the brand.This audience-first approach is not just about creating fans; it's about building a community that grows organically, powered by the quality of interaction and content. The lesson here is clear: when marketers prioritize genuine engagement over short-term metrics, they lay the foundation for lasting growth and brand loyalty.Key Takeaway: Ezra's strategic pivot to an audience-first approach at Wistia highlights the lasting value of building genuine relationships over transactional interactions. In today's content-saturated world, the brands that stand out are those that treat their audience not as leads to be captured but as a community to be cultivated. This philosophy doesn't just elevate a brand's marketing game; it transforms customers into advocates, ensuring sustainable growth and a competitive edge.Data-Informed Instead of Data-DrivenEzra's path through the diverse landscapes of marketing, business intelligence (BI), and growth at Wistia is a narrative about the confluence of data and human insight. His tenure, marked by wearing multiple hats across different roles, underscores a singular truth: the realms of marketing, BI, and growth, despite their distinctions, share a common core centered around attracting and engaging people, converting them, and leveraging data for informed decision-making.Ezra, self-...

In today's episode, Wes Bush and Laura Kluz share all about identifying the North Star Metric for your product-led businesses. They start by explaining the importance of identifying the right North Star Metric, emphasizing its role as a unifying metric that aligns the entire team's efforts towards common goals.  They chat about how an NSM is different in a product-led business and provide examples of good and bad ones. They also share an exercise you can complete with your team to ensure everyone knows how they can contribute to the growth of this metric.  Highlights [01:04] Introduction to North Star Metrics and their significance. [3:15] The difference between NSMs in product-led and sales-led metrics. [07:04] Examples of effective and ineffective NSMs. [8:49] The three essential components of a successful NSM. [16:01] Strategies for teams to contribute towards the NSM.  [20:03] Recap and action steps for implementing North Star Metrics in businesses. About the ProductLed System™️ Stop guessing how to execute a product-led strategy. Instead, follow a proven system that dials in your focus to 2x your self-serve revenue in 12 months by focusing on the nine components that make up a product-led business. You can learn more here. 

Julia and Andreas have both been on an offsite with the team, going through the OKRs for the year, which reminded them of the most important metric to track as a startup; the North Star Metric. They end up speaking about what a North Star Metric really is, how to figure out what it should be for your startuo and end off with a quiz on which metric a few famous startups use. Alumni company of the week: Qasa Hosted by Julia Delin & Andreas Johansson Edited by Victor Ganguly Responsible publisher: Lars Strannegård

This week I'm joined by Calum Lyle the founder of Add Some Zest.After 8 years of working for somebody else, becoming an MD at just 24 and successfully scaling the business to 20+ people he launched his own business in October 2022.In their first year of business they did just over £500K, they achieved a +89 NPS score, a 100% fill rate and grew the team to 5 - in this conversation you're going to find out how he did it.-------------------------Follow Calum: https://www.linkedin.com/in/calum-lyle-01985454/-------------------------Watch the episode on YouTube: https://youtu.be/_jncNtpodcY-------------------------Sponsors - Claim your exclusive savings with the links below:Sourcewhale - https://sourcewhale.com/book-demo?utm_source=partner&utm_medium=podcast&utm_campaign=recruitment_mentors_podcast&utm_content=book_a_demoFirefish - https://www.firefishsoftware.com/rmp-------------------------Extra Stuff:Learn more about our all-in-one training platform Hector here: https://bit.ly/47hsaxeSign up for our FREE Limitless Learning Newsletter here: https://limitless-learning.thisishector.com/subscribe-------------------------Get in touch:Linkedin: https://www.linkedin.com/in/hishemazzouz/-------------------------

En este episodio entrevistamos a Sean Ellis, autor del libro "Hacking Growth", de la mano de Juanma Varo, Head of Growth de Product Hackers.Con Sean Ellis, hablamos de lo que ha hecho desde que escribió su libro, el tour del Growth que está haciendo en 2024, cómo hacer marketing y hacer Growth no es lo mismo y cómo podemos ir más allá de los canales tradicionales.También analizamos si definir una North Star Metric es suficiente para tener Growth, cómo debería actuar un equipo enfocado en el crecimiento y cómo aplica Sean Ellis el Growth en su vida personal.NOSOTROS

Sarah Tavel is a General Partner at Benchmark and sits on the boards of Chainalysis, Hipcamp, Rekki, Cambly, and Medely. She is a founding member of All Raise, the nonprofit organization working to accelerate the success of women in the venture-capital and VC-backed startup ecosystem. Before Benchmark, Sarah was a partner at Greylock Partners. She joined Pinterest in 2012 as their first PM and launched their first search and recommendations features. She also led three acquisitions as she helped the company scale through a period of hypergrowth. In this episode, we discuss:Sarah's Hierarchy of Engagement framework for growing a consumer startup• The three levels of the Hierarchy of Engagement: core action, retention, and self-perpetuation• The importance of measuring cohorts and maintaining focus on the core action• Examples of core user actions from Pinterest and YouTubeSarah's Hierarchy of Marketplaces framework for building a marketplace startup• The three vectors of growth for dominating a marketplace• Advice on “tipping the marketplace” and ultimately dominating the market• The value of focusing on a constrained market• How to avoid disruption—This entire episode is brought to you by Gelt—Redefine your approach to taxes.—Find the full transcript at: https://www.lennyspodcast.com/the-hierarchy-of-engagement-sarah-tavel-benchmark-greylock-pinterest/—Where to find Sarah Tavel:• X: https://twitter.com/sarahtavel• LinkedIn: https://www.linkedin.com/in/sarahtavel/• Substack: https://www.sarahtavel.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Sarah's background(03:33) Framework 1: The Hierarchy of Engagement(06:03) Level 1: Core action(10:33) Level 2: Retention(14:00) Level 3: Self-perpetuation(19:32) The importance of focus(23:54) The challenge of anonymity(26:04) Advice for founders who want to increase retention(29:34) What founders often get wrong(31:43) Examples of core actions(37:37) Finding your North Star Metric(38:12) Who should use the Hierarchy of Engagement framework(38:54) The Hierarchy of Marketplaces framework(46:09) Level 1: Focus on a constrained opportunity(50:19) Sarah's “happy GMV” and “minimum viable happiness” concepts(54:47) Thumbtack: a counterexample to this approach(56:36) Signs you're ready to move to level 2(58:06) Level 2: Tipping the marketplace(01:04:15) Tipping loops(01:10:53) Not all markets are susceptible to tipping(01:15:55) The challenge of homogeneity in B2B marketplaces(01:20:29) Signs you're tipping successfully(01:21:43) Level 3: Dominating the market(01:28:29) The opportunity in underestimated markets(01:30:11) The challenges of chasing GMV and losing focus(01:36:36) Recognizing currents and momentum in the market(01:39:20) You can never rest on your laurels(01:41:03) How to apply these frameworks outside of marketplaces(01:42:57) Three ways to find marketplace opportunity(01:45:10 ) Lightning round—Referenced:• Hierarchy of Engagement, Expanded: https://sarahtavel.medium.com/the-hierarchy-of-engagement-expanded-648329d60804• Pinterest: https://www.pinterest.com/• Evernote: https://evernote.com/• Notion: https://www.notion.so/• Houseparty app: https://en.wikipedia.org/wiki/Houseparty_(app)• Clubhouse: https://www.clubhouse.com/• How to price your product | Naomi Ionita (Menlo Ventures): https://www.lennyspodcast.com/how-to-price-your-product-naomi-ionita-menlo-ventures/• TikTok: https://www.tiktok.com/• Lessons on building a viral consumer app: The story of Saturn: https://www.lennysnewsletter.com/p/lessons-on-building-a-viral-consumer• Saturn: https://www.joinsaturn.com/• What happened to Secret?: https://www.failory.com/cemetery/secret• How to determine your activation metric: https://www.lennysnewsletter.com/p/how-to-determine-your-activation• Shishir Mehrotra on LinkedIn: https://www.linkedin.com/in/shishirmehrotra/• The rituals of great teams | Shishir Mehrotra of Coda, YouTube, Microsoft: https://www.lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft/• Engagement Hierarchy: Core Actions: https://sarahtavel.medium.com/engagement-hierarchy-core-actions-dd4f72042100• Choosing Your North Star Metric: https://www.lennysnewsletter.com/p/choosing-your-north-star-metric• Hierarchy of Marketplaces: https://sarahtavel.medium.com/the-hierarchy-of-marketplaces-introduction-and-level-1-983995aa218e• Mike Williams on LinkedIn: https://www.linkedin.com/in/yoroomie/• Everything Marketplaces: https://www.everythingmarketplaces.com/• Fabrice Grinda on LinkedIn: https://www.linkedin.com/in/fabricegrinda/• OLX: https://www.olx.com/• DoorDash Loves the 'Burbs as Much as You Do: https://www.wsj.com/articles/doordash-loves-the-burbs-as-much-as-you-do-11605618001• Thumbtack: https://www.thumbtack.com/• NPS: https://en.wikipedia.org/wiki/Net_promoter_score• Sean Ellis on LinkedIn: https://www.linkedin.com/in/seanellis/• Rekki: https://rekki.com/• Ronen Givon on LinkedIn: https://www.linkedin.com/in/ronen-givon-535b2514• Hipcamp: https://www.hipcamp.com/• Demand driving supply: The little-understood growth loop behind a surprising number of iconic billion-dollar companies: https://www.lennysnewsletter.com/p/demand-driving-supply-marketplaces• Inside the Revolution at Etsy: https://www.nytimes.com/2017/11/25/business/etsy-josh-silverman.html• Faire: https://www.faire.com/• Bill Gurley on LinkedIn: https://www.linkedin.com/in/billgurley/• Mechanical Turk: https://www.mturk.com/• Parker Conrad on LinkedIn: https://www.linkedin.com/in/parkerconrad/• Rippling: https://www.rippling.com/• “White Space” for Building a Marketplace: How to Find Your Competition's Vulnerabilities—and Capitalize: https://sarahtavel.medium.com/white-space-for-building-a-marketplace-how-to-find-your-competitions-vulnerabilities-and-79674aa4d399• Pachinko: https://www.amazon.com/Pachinko-National-Book-Award-Finalist/dp/1455563935• The Five Temptations of a CEO: https://www.amazon.com/Five-Temptations-CEO-Anniversary-Leadership/dp/0470267585• The Five Dysfunctions of a Team: A Leadership Fable: https://www.amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756• Tesla: https://www.tesla.com/• Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Alex Meredith is the co-founder of Honest, a product growth studio. In this conversation, we explore the concept of product-led growth as a business strategy. We delve into aligning a company around its product, identifying a North Star metric, and using the ICE scoring system. Tune in for insights on measuring and analyzing product performance. EPISODE LINKS: Alex Meredith on LinkedIn Honest Website: https://honestprod.com/ Elon Musk by Walter Isaacson Forbes Article on North Star Metric Growth Hacking on Wikipedia ICE Framework Customer Data Platform (CDP) Reforge Hacking Growth by Sean Ellis TIMESTAMPS: (00:02:19) Product-led growth (00:03:59) Exceptional products in product-led growth (00:08:36) The future of growth (00:11:25) The Evolution of Product-Led Growth (00:16:09) Framework, North Star Metric (00:22:27) North star metric: criteria and adaptability (00:25:40) Product Management vs Product Growth (00:26:41) Product Strategy as a Growth Strategy (00:29:28) ICE framework (00:33:34) Essential Growth Tools (00:37:10) Preferred tech stack (00:38:44) Top product (00:41:23) Transitioning from Full-time to Multiple Clients (00:43:38) Selling Product-Led Growth (00:46:38) Aligning Marketing and Product Growth (00:49:21) Learning Product-Led Growth (00:52:37) Closing CONNECT: Website: https://hoo.be/elijahmurray YouTube: https://www.youtube.com/@elijahmurray Twitter: https://twitter.com/elijahmurray Instagram: https://www.instagram.com/elijahmurray LinkedIn: https://www.linkedin.com/in/elijahmurray/ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-long-game-w-elijah-murray/ Spotify: https://podcasters.spotify.com/pod/show/elijahmurray --- Send in a voice message: https://podcasters.spotify.com/pod/show/elijahmurray/message

In today's product-led convo, host Maja Voje talks with two exceptional experts from Amplitude: Tiffan Dano Kwan, the company's Chief Marketing Officer, and Ashley Brucker Stepien, the VP of Global Marketing. Together, they dive into why implementing an analytical system is essential for effective decision-making in leading a PLG strategy. The discussion explores valuable lessons from their experiences with some of the fastest-growing product-led companies, emphasizing the importance of establishing a legal system, measuring and monitoring pipeline growth and revenue in marketing, and aligning business objectives with a North Star metric. Key Takeaways: [05:25]: Setting up analytics [09:30]: Monitor key metrics and ROI [17:40]: Flexibility in planning  [25:30] Identifying key moments for users [27:30] North Star Metric for marketers [32:30] Input-output metrics and correlation to value [38:04] Setting up analytics system About: Tiffan Dano Kwan is the Chief Marketing Officer at Amplitude, known for her expertise in shaping the future of work through digital experiences. With a notable background as CMO at companies like Collibra and Dropbox, Tiffan leads Amplitude's global marketing strategy, focusing on creating exceptional customer-centric experiences. Ashley Bruker, VP of Global Marketing at Amplitude, is a growth expert with a track record leading teams across revenue field channels and product marketing. With experience at high-growth startups like Webflow, Ashley is a pivotal contributor to Amplitude's global marketing strategy, focusing on aligning marketing as a profit center and providing insights on legal systems for product-led growth strategies. Links: Tifenn Dano Kwan | LinkedIn Ashley Bruker | LinkedIn 

Bu sezon sponsorumuz Sanction Scanner ile tanışın, “Breaking Bad” de gördüğümüz kara para aklama sahnelerini hatırlarsınız. Senede 2 trilyon dolarlık kara para aklanıyor.İşte burada Sanction Scanner'ın yazılımı devreye giriyor. Yapay zeka ve makine öğrenmesi ile desteklenen ürünleri, banka ve benzeri finansal kuruluşlara gerçek zamanlı AML, yani Anti-Money Laundering, taramaları yaparak finansal kuruluşla iş yapmak isteyen kişi ve işlemlerin sıkıntı olup olmadığını analiz ediyor. Sanction Scanner hakkında daha fazla bilgiyi buradan ulaşabilirsin: https://sanctionscanner.com/---Brick Institute eğitimleri, deneyimli eğitmenleri ve seçkin katılımcılarıyla birlikte Ürün Yönetimi Temelleri, Ürün Analitiği ve Ürün Liderliği programları çok yakında başlıyor. Bu eğitimler, gerçek hayat uygulamaları ve vaka çalışmaları üzerine odaklanarak, ürün yönetimi alanında uzmanlaşmak, ürün geliştirme süreçlerini kuvvetlendirmek isteyenler için oluşturuldu.Kontenjan sınırlıdır, bu nedenle hemen www.brick.institute adresinden başvuru yaparak yerinizi garantileyin ve eğitime katılmak için kaydolun!----Üretim Bandı'nın Slack grubu olduğunu biliyor muydunuz? 3000'den fazla ürün yöneticisi, girişimci, yazılımcı, tasarımcının bir arada bulunduğu aktif ürün topluluğuna siz de katılın:>>> uretimbandi.com/slackİki haftada bir yayınladığımız, ürün geliştirmeyle alakalı bültenimizi de aşağıdaki linkten takip edebilirsiniz:>>> uretimbandi.com/bulten----------GUESTItamar Gilad: https://www.linkedin.com/in/itamargilad/LINKSEvidence Guided: https://www.amazon.com/dp/B0CJCDP1H7TOPICS(00:00) Beginning(01:45) Creation process of the book(07:18) Only certain thing is uncertainty(09:34) AHA moment(16:33) “Let's find out.” approach(19:45) Aligning with product builders(26:33) Right Goals(29:50) North Star Metric & Top Business Metric(36:55) Getting the Evidence(40:30) Launching sh*t to the market(42:42) Adoption of this process

Jessie Healy Spent $20 Million on Digital ads, Here's What's Working In 2023Sit down with Jessie Healy, a digital advertising veteran with a focus on e-commerce. Jessie, whose agency oversees $20 million in digital advertising, discusses the subtle art of crafting an ad that resonates. She also offers a nuanced perspective on the role of algorithms, the pitfalls of over-optimization, and why a one-size-fits-all approach to advertising doesn't work. But she also brings something more: an understanding that behind every click, every metric, there's a human making a choice. It's a conversation that goes beyond tactics to explore what really makes consumers click, literally and metaphorically.Show LinksWebtopiaJessie on LinkedInJessie on TwitterSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar's server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Jonas Klink is joining us. He is the Vice President of Product Management & UX Design at Thrive Market, the health-first membership for conscious living. He is responsible for the company's entire product portfolio, shepherding a lean virtual team of 10 Project Managers & UX Designers. He has established a system allowing the team to focus on understanding customer needs more deeply, creating Outcomes through hypothesis-based testing, and measuring progress through Velocity, Win Rate and impact towards their North Star Metric. In a minute, he will tell us how to do the same thing.

When every other business is cutting costs, it has become more important than ever to retain your customers.With a focus on retaining customers, Gillian Heltai, CCO of Lattice shares insights on her 2x2 framework to help you assess customer health and put in place strategies to retain customers during the downturn.  Key Highlights- Tech downturn impacting budgets and renewal cycles- An economic framework for customer retention strategies- Assessing value: ask, adoption metrics, health score- Determining business health: ask customers, and analyze data- North Star Metric: health score elements, product adoption- Focus on best customers, reinforce value, gather resources- Health score drives customer engagement and retention- Helping customers during the crisis to retain advocates.We spend more of our time on the value than we do on the health of the customer." - Gillian HeltaiCheck out the framework: https://www.emcap.com/thoughts/playbook-for-retaining-customers-in-an-economic-downturn/

Carlos Ranero es Chief Growth Officer de Jüsto. Cayo tiene un background muy interesante, inició su carrera en empresas de consumo, alcanzando posiciones de liderazgo en Anheuser-Busch donde fue VP de Marketing y Global VP de Consumer Connections y en Danone, donde fue Director de Marketing para Bonafont y Flavored Beverages. Después de pasar 15 años en la industria de productos de consumo, Cayo hizo el salto a eCommerce al unirse al equipo ejecutivo de Jüsto como Chief Growth Officer. Con Cayo platico sobre su adaptación al mundo de startups y en particular en eCommerce y entramos a fondo en la forma en la que maneja a su equipo, tomando en cuenta que en tan solo dos años y medio, ha pasado de manejar un equipo de 3 personas en México a ser responsable de más de 50 colaboradores distribuidos en tres países distintos. Por favor ayúdame y sigue a True Growth en Instagram aquí. Te invito a que veas las notas de este episodio aquí. Sigue a nuestro Invitado: Carlos Ranero en LinkedIn Conecta con True Growth: True Growth Master Program Sitio Web YouTube Sigue a nuestro host: Fernando Trueba en Instagram Fernando Trueba en LinkedIn Recursos mencionados en el episodio: True Growth Master Program Built to last - Jim Collins Thinking Fast and Slow - Daniel Kahneman The Reforge Solution - Reforge Program Guía de contenidos: 03:44 - ¡Bienvenido, Cayo! 04:23 - El salto de carrera que Cayo hizo de CPG a Tecnología y E-commerce 10:24 - Las dificultades a las que se enfrentó Cayo en su cambio de carrera 16:34 - Cómo Cayo se educó rápidamente sobre su nuevo rumbo profesional 18:21 - El MBA del futuro: trabajar en una Startup 20:25 - Empresa pública vs. Empresa privada: diferencias en las dinámicas de trabajo 22:45 - La importancia de alinear la toma de decisiones con el objetivo de aprender 27:42 - North Star Metric vs. Métricas Departamentales: ¿Cuál es el mejor método para definir objetivos? 31:13 - Los retos que surgen durante la implementación de OKRs 34:32 - Cómo Cayo ha desarrollado su estilo de liderazgo 39:40 - La importancia de establecer metas grandes en todos los aspectos de la vida 42:23 - Aprendizajes al haber gestionado equipos de forma acelerada en Jüsto 47:29 - Cómo manejar equipos remotos de manera eficiente 52:50 - Cómo Cayo maneja la dinámica de las reuniones individuales en su equipo 59:13 - ¡No te pierdas nuestro próximo episodio sobre Formación y Gestión de Equipos!

In this week’s episode of The Breakout Growth Podcast, Sean Ellis and Ethan Garr chat with Jonas Klink, Thrive Market’s Vice President of Product Management & Design. Thrive Market is a subscription-based online grocery delivery service that aims to make healthy living easy and affordable for everyone.   And that is a perfect fit for Jonas, who has over 15 years of experience in eCommerce working at companies like eBay, Walmart, and WeightWatchers. As he thought about the next chapter in his career, Jonas wanted to find a mission-driven company where he could make a difference, and Thrive is proving to be the right place for him to have that impact. So in this conversation, we dig deep into Jonas’ growth approach and his passion for building organizational learning velocity. Scientific rigor is at the heart of his process, but speed is key. He explains that to keep growth flowing, tests must focus on answering hypotheses, but they cannot get bogged down by everything else needed for broad distribution.  If you have ever struggled to manage design in a high-tempo testing environment you will particularly enjoy this conversation. Jonas and his team have built a culture where UX and product are deeply connected so that design can flow into experimentation without encumbering it. And that is just the beginning. From his use of the RICE prioritization framework to building alignment around a North Star Metric, Jonas is building the culture of experimentation most of us strive for as we look to accelerate growth. So join us as we dive in with Jonas Klink and find out what’s driving breakout growth success at Thrive Market.    We discussed:* Sustainability, healthy living, and 18 million orders: (05:11) * Bringing experience from Walmart, eBay, and Jet.com to Thrive Market  : (10:08) * Organizing for rapid experimentation and great design: (14:54) * Building a growth language where learnings replace failures: (30:58) * The importance of lightweight process for teams: (39:11)And much, much, more . . .  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit seanellis.substack.com

https://youtu.be/nfjlO5z4SiM Peter Lehrman is the CEO of Axial, a private deal network serving professionals who own, advise, and invest in North American lower middle-market companies. We talk about the North Star Metric, the due diligence checklist for buying a business, and the benefits of having perseverance in business.    --- Find Your North Star Metric with Peter Lehrman Our guest is Peter Lehrman, the CEO of Axial, a trusted online platform business owner and their M&A advisors use to safely and intelligently. explore and execute capital raises, acquisitions, and exits with strategic buyers or professional financial sponsors. Hey, Peter, great to have you on the show. Same here, Steve. Thank you for this. Looking forward to it. I've been looking forward to this as well. Not the least because AXS was one of the first SAS service that I used in this country. Ten years ago, we subscribed to your platform, I think it was a fairly new platform and we used something called, used to be called merger market in Europe. And we found Axial to be the closest alternative, we really liked merger market and then we found Axial and it was, it was a critical piece of our business, it was investment banking business and without your platform, I think we would have been very, very short of information about the market investors. So it was very, very helpful to us at the time. I'm happy to hear that. I mean, that's a great plug. So thank you so much. I know that the platform has changed a lot since and we'll cover that later in the show. So just as a warmup, so tell me and our listeners a little bit about your entrepreneurial journey. How did you become this technology entrepreneur of this SaaS business, this platform that you built? So, you know, a couple of different places to start the answer to that question. Very quickly, I mean, I am the fifth of five children. My father was an entrepreneur. And so there was a lot of entrepreneurial conversation at the dining table as a kid. So that was maybe where it got started. And I was always working jobs in the summer and stuff like that. But then I'd say to just make the answer somewhat brief, my first job out of college was working with my brother Thomas and his partner, Mark. They co-founded an information business in New York as an information services company. And the company makes it easy for professional investors to speak to experts as part of analyzing companies and studying companies and making good investment decisions. And, you know, it typically gets referred to as like a technology enabled information services company. And to make that, you know, sort of long story short, that was an incredibly successful and rapidly growing business. I happened to just be lucky. My brother was starting it. I was their first intern and I was at the company kind of shortly after day one just as an intern. And then I went there right out of undergraduate school and I worked there for about six years. And over that time, the company grew from almost no people and no customers to a couple hundred million in sales and close to a thousand employees. And I just happened to be in the right place at the right time. And I tried to just sort of hang on to the rocket ship and do my best work. But that was kind of where things got started for me. That was when I had a great experience. That was my first experience like being part of a fast growing company. I was just like, this is an incredible career path. This is an incredible way to spend your career is trying to either launch or be part of fast growing companies. I left and went to graduate school. I went to Stanford for graduate school. Obviously Stanford's like, you know, in the center of Silicon Valley. And so it's just tech, tech, tech, tech all day, every day. And I went in 2006 when I was there, finished in 2008. So, you know, that was like SaaS and Salesforce.com and like web 2.0 was kind of taking over and the first generation of really succ...

Arman and Parker are the founders of Peaze - allowing you to use any dapp with just an email and credit card. A lot of cool things are being built in web3 - but most of the new users who come in are unable to use them. Users have to download a wallet, manage the private keys, on-ramp the correct crypto, swap it into the correct asset, bridge, transfer over from Coinbase, etc. Web3 user onboarding is a real problem. What if you could just sign in with your email. SPONSORS Dukaan: https://mydukaan.io/ Recast: https://recast.studio/ and use code BMS05 for 5% discount GUEST LINKS Twitter: https://twitter.com/ArmanVaziri || https://twitter.com/Peaze Medium: https://medium.com/@Peaze LinkedIn:https://www.linkedin.com/in/arman-vaziri/ || https://www.linkedin.com/company/76595591 CONNECT Prashant Bagga: https://linktr.ee/prashantpbagga Billion Moonshots: https://linktr.ee/billionmoonshots OUTLINE (00:00) - Leaving big tech job for build in web3 (03:30) - Origin story of Peaze (5:59) - How Peaze lowers the barrier to entry for dapps (08:30) - What happens behind the scenes when a user signs-in with Google on Peaze? (10:00) - How Peaze secures the private keys of a user? (11:23) - Narrowing down on the user onboarding problem (13:49) - Is Peaze Stripe for web3? (17:25) - User education around web3 concepts (21:10) - North Star Metric of Peaze (24:19) - The one-click experience (30:53) - Helping users become self-custodian (32:35) - DeFi is the use case for crypto '(35:12) - Market Adoption (37:44) - The Peaze Logo (38:40) - Raising $2m during a crypto downturn (51:02) - Other Web3 Trends TOP EPISODES 87: Shane Mac, President of XMTP Labs 77: Shashank Kumar, Founder of Razorpay [Hindi] 75: Kyla Scanlon 74: Adam Jackson, Co-founder of Braintrust 68: Natalie Brunell, Host of Coin Stories Podcast 62: Suumit Shah, CEO of Dukaan [Hindi] Past guests of Billion Moonshots include Shane Mac, Shashank Kumar, Suumit Shah, Natalie Brunell, Kyla Scanlon, Adam Jackson, Tyler Denk, Anshul Rustaggi, Danielle Strachman, Chirag Taneja, Suhas Motwani, Aditya Mohanty, Jan-Philipp Peters, Mo Islam, Peer Richelsen, Justin Nguyen, Paul Griffiths, Gautam Gupta, Sang Le, Rahul Rana, Grace Ling, Joseph Choi and many more.

With over 50 million installs and a growing number of paying subscribers, PhotoRoom is scaling quickly across multiple markets across the globe. In our conversation, Olivier shares his insights on growth strategies in gaming and utilities, the challenges of scaling across markets, and the importance of experimentation and community-building.We discuss how subscription-based utility apps like PhotoRoom defer from gaming apps that rely on one-time in-app purchases and user acquisition.We also explore the challenges of scaling a business across multiple markets and how PhotoRoom is applying agile testing and learnings from one market to another.Olivier also shares how PhotoRoom leverages TikTok content creators for user acquisition and emphasizes the importance of giving team members strong ownership and trust, making experimentation easy, and understanding the culture and needs of different markets.Tuen in to learn more about PhotoRoom's journey to grow its global footprint.Episode Topics at a GlanceWhat is PhotoRoomMarket targeting and business strategies when growing an app internationallyTV apps vs. Photo editing and utility appsPhotoRoom's challenges aheadLeveraging TikTok content for user acquisitionGrowth tips for utility appsBalancing ownership in a team More about OlivierCurrently VP Growth at PhotoRoom, the leading AI photo-editing app for resellers, small businesses, and marketplaces, Olivier has been leading revenue and user base growth since 2020. Recently, PhotoRoom has reached 50 million installs, has millions of active users and several hundred thousand paying subscribers.  Prior to joining PhotoRoom, Olivier was heading Molotov marketing operations, a TV streaming app used by millions of french households and recently acquired by Fubo and he led the monetization strategy of Wooga, the Berlin-based mobile gaming studio.Olivier's LinksPhotoRoom websiteOlivier's TwitterOlivier's LinkedinTimestamps0:00 Welcome to the Subscription League 0:20 Olivier Lemarié introduction 0:50 The PhotoRoom editing app 2:59 Olivier's background and journey 3:44 Growth for utility vs gaming apps 4:49 Olivier's experience at Molotov vs Photo Room 8:04 Core challenges at PhotoRoom 9:30 PhotoRoom's test culture 11:32 PhotoRoom's value and retention with users 13:15 How PhotoRoom leverages TikTok content 18:07 Olivier's advice for growth 22:23 Balancing ownership in a team 23:20 What is PhotoRoom's North Star Metric? 24:20 Where to learn more about Olivier and PhotoRoom 25:15 Wrap Up 25:26 Thank you for listening!

Hila Qu is one of the leading growth execs of the last decade. Hila helped scale Acorns from 1 million to 5 million users as their VP of growth. Hila then joined GitLab, where she launched their PLG motion (on top of an established sales motion), and built their first-ever growth team. Today Hila is an advisor to amazing companies like Replit and funds like Mucker Capital, Openview and First Round Capital. In Today's Episode with Hila Qu We Discuss: 1.) From Biology and Explosions to Growth: How Hila made her way into the world of growth with growthhackers.com? What are 1-2 of the biggest takeaways from her time with Acorns and Gitlab? How do B2B growth orgs compare to B2C growth orgs? What is different? What is the same? 2.) WTF is Growth? When? How & Why: How does Hila define growth today? What is it not? When is the right time for early-stage founders to hire their first growth hire? Why does Hila always look for data analysts in this first growth hire? From a data standpoint, what should founders have ready and accessible for their first growth hire to have access to and learn from? Is Google Analytics enough? 3.) Hiring Your First Growth Hire: How should early-stage founders structure the hiring process for the first growth hire? What do the best growth job descriptions include? What do they not include? Once applications are in, how does Hila advise founders screen for the best candidates? How should founders structure the interview process post-screening? What are the must-ask questions? Who is involved in the interview process? What are some red flags? 4.) The Master of Onboarding: What should new growth hires want to achieve in the first week? What should they want to complete in the first month? In the first quarter, what do the best candidates have completed? What can founders do to set their growth hires up for success in the best way at this time? 5.) Growth Models, North Stars, Activation and Onboarding and Key KPIs: What really is a growth model? How do founders and growth teams create one? How does Hila advise founders on how to pick the right North Star Metric to focus on? Why are activation and conversion Hila's two favorite growth metrics? What are growth loops? What are growth funnels? How do they work together?

Podcast SummaryIn this conversation with Eli Rubel, CEO at Matter Made, he talks about the rebranding of the Best in Saas Podcast to Demand Efficiency. Today, you'll hear about the podcast's new direction and focus. With over 15 years of marketing experience, Eli has served as a marketing advisor for companies like Dropbox, Hopin, G2, Calm for Business, Loom, and Productboard. Many other companies rely on Matter Made to smash their yearly growth targets through best-in-class Go-To-Market programs.Eli Holds a degree in Leadership and Strategy from Harvard Business School.Episode Outline[00:55] Name change from Best in Saas to Demand Efficiency[01:05] How do we do more with less?[01:40] What does Demand Efficiency mean?[02:20] Demand Efficiency as a North Star metric[04:11] What does Demand Efficiency measure?[05:43] Opportunities around Cost to Aquire (CAC)[06:29] Season expectations[07:04] Demand Efficiency Index[07:55] Demand Efficiency Slack CommunityConnect with Matter MadeMatter MadeLinkedIn (Eli)

Nick Franklin is the Founder and CEO of ChartMogul, a leading SaaS Metrics Reporting, and Subscription Analytics Platform. Nick worked for five years at ZenDesk, where he led both Europe and then Asia-Pacific before founding ChartMogul eight years ago.With 2,500 B2B SaaS companies as customers, Nick's insights around how companies use metrics to inform decision-making are unmatched. Nick's perspective is that during the earliest days of a B2B SaaS company's evolution, the importance of being able to track metrics begins. An example early on is how pricing and packaging impact customer acquisition and growth. Another example Nick highlighted is if a founder is considering raising external funds, having a grasp on the key financial performance metrics is critical to gaining investor confidence.Nick highlighted the importance of providing access to company performance metrics to all employees is critical to creating a metrics-centric culture. When I asked Nick "why companies do not provide performance metrics transparency to their employees?", Nick shared that many of their customers simply say they prefer to keep company financial information "on a need-to-know basis". Nick could not explain why that is beyond history and an old-fashioned mentality.Nick responded that they wanted to ensure that even the earliest-stage companies could develop a metrics culture, and use ChartMogul as that infrastructure. That is why ChartMogul provides a free version of its platform to companies with less than $10,000 MRR. Over fifty percent of their customers are paying customers up to $100M ARR. Some companies decide to use a metrics and subscription analytics platform in preparation for an impending financing event, which begged the question of what are the top metrics investors want to see a founder truly understand. Nick highlighted early customer retention, revenue and product engagement growth, and eventually dollar-based customer retention and expansion.Double clicking on the "engagement" measurement, what are the common metrics to measure? How many users, how many times do they log into/use the platform on a daily/weekly/monthly basis, and then almost always there is a product-specific "North Star Metric" such as messages, API calls, documents sent, etc...During our discussion on "engagement", I asked Nick what the aha moment, often referred to as the "activation point" is for ChartMogul. He shared that integrating into a subscription management platform is the first activation point, but more importantly the "high-value activation point" is when the user gains insight or perspective on a metric that was not previously available, understood, or even considered as a critical business metric.If you are evaluating how best to capture, calculate, publish and use metrics to inform your B2B SaaS journey and decisions, this conversation with Nick is a great listen.

Eine Vision und Mission für die Firma und das Team: Notwendig oder Firlefanz?Die Geschäftsführung spricht oft von der Vision und Mission der eigenen Firma. Doch was ist das eigentlich? Wo ist der Unterschied? Und was habe ich, als kleiner Mitarbeiter, eigentlich zu tun? Wie wichtig ein gemeinsames Ziel und ein übergeordneter Sinn für die Belegschaft sein können, wird oft unterschätzt. Ab und zu sogar als esoterisch bezeichnet, denn es ist doch klar, wofür wir alle arbeiten. Ist es?In dieser Episode klären wir was eine Vision und eine Mission ist, wo die Unterschiede liegen, welchen Effekt dies auf die Firma und das eigene Team haben kann, warum es nicht einfach ist eine Vision und Mission zu definieren, ob es auch ohne klappen kann und wie man diese Sache generell angeht.Bonus: Warum man keine Löcher kaufen kann, was Computerbild Themen sind und wieso Andy nicht für Heckler und Koch arbeiten würde.Feedback (gerne auch als Voice Message)Email: stehtisch@engineeringkiosk.devTwitter: https://twitter.com/EngKioskWhatsApp +49 15678 136776Gerne behandeln wir auch euer Audio Feedback in einer der nächsten Episoden, einfach Audiodatei per Email oder WhatsApp Voice Message an +49 15678 136776LinksDall-E 2: https://openai.com/dall-e-2/Index Out of Bounds Episode 40 - Tech-Trends, die uns begeistern: https://anchor.fm/indexoutofbounds/episodes/040--Tech-Trends--die-uns-begeistern--AR-und-ML-e1r24fnPrompt Engineering: https://en.wikipedia.org/wiki/Prompt_engineeringSite Reliability Engineering: https://de.wikipedia.org/wiki/Site_Reliability_EngineeringWas ist eine North Star Metric?: https://blog.hubspot.de/marketing/north-star-metricEngineering Kiosk Episode #44 Der Weg zum hochperformanten Team: https://engineeringkiosk.dev/podcast/episode/44-der-weg-zum-hochperformanten-team/Objectives and Key Results (OKRs): https://de.wikipedia.org/wiki/Objectives_and_Key_ResultsSprungmarken(00:00:00) Intro(00:00:55) Prompt Engineering(00:04:12) Können wir durch Prompt Engineering bald Incidents lösen und Operations betreiben?(00:06:37) Die Vision und Mission Site Reliability Engineering durch Prompt Engineering steuerbar zu machen(00:07:44) Die Vision und Mission von Firmen und Teams und was es für einen Effekt auf das Team haben kann(00:10:50) Kann jedes Team zur Firmen-Vision und Mission contributen?(00:13:58) Was ist eine Vision? Was ist eine Mission? Wo ist der Unterschied?(00:16:12) Visions- und Missions-Beispiele von populären Firmen(00:19:52) Wie kommt man zu einer Vision und Mission?(00:21:15) Muss man für seinen Job brennen, um die Vision und Mission zu definieren und daran zu glauben?(00:27:05) Hat Andys aktuelles Team eine eigene Vision und Mission?(00:29:08) Große Herausforderung: Eine Vision und Mission zu formulieren, wo jede Abteilung teilhaben kann(00:32:57) Für ein Performing Team sollte der Sinn, Metrik und Ziel definiert sein(00:34:42) Themen für euer 1on1 und Manager: Was sind unsere Vision, Mission und Ziele?(00:35:32) Kann eine Firma oder ein Team auch ohne Vision und Mission erfolgreich sein?(00:38:58) Wie startet Ihr am besten, um sich dem Thema Vision und Mission zu nähern?(00:40:42) Vision und Mission: Esoterisches oder essentielles Thema?(00:42:17) Was ist die Vision und Mission vom Engineering Kiosk?(00:42:51) Outro: Feedback, Fragen und WeiterempfehlungHostsWolfgang Gassler (https://twitter.com/schafele)Andy Grunwald (https://twitter.com/andygrunwald)Feedback (gerne auch als Voice Message)Email: stehtisch@engineeringkiosk.devTwitter: https://twitter.com/EngKioskWhatsApp +49 15678 136776

Warum haben VCs Ghostwriter? Adblocker blocken https://ads.lollipod.de. Miro kauft Around. Wie sollten Anteile unter 3 Gründern verteilt werden? Was wäre eine gute Company-KPI? Macht es Sinn als Business Angel immer zu verkaufen, sobald ein Start-up Unicorn Status erlangt? Facebook wird beschuldigt, Konkurrenten von OnlyFans zu benachteiligen. TikTok profitiert von Livestreams von bettelnden Familien. Müssten Inflation & Gaspreise die Tourismusbranche im nächsten Jahr nicht noch stärker treffen als den E-Commerce aktuell? LVMH Earnings. Wie ist eure Meinung zum werbefinanzierten Abo von Netflix? Philipp Glöckler (https://twitter.com/gloeckler) und Philipp Klöckner (https://twitter.com/pip_net) sprechen heute über: (00:00:10) Ghostwriter (00:07:15) Lollipod (00:10:30) Miro + Around (00:13:25) Anteile (00:18:30) KPI; Driver Tree; North Star Metric (00:38:00) Business Angel (00:44:45) Facebook (00:52:00) TikTok (00:55:00) Tourismus (01:04:00) LVMH (01:18:30) Netflix Shownotes: Ghostwriter https://www.businessinsider.com/twitter-ghostwriter-silicon-valley-vc-venture-founder-san-francisco-2022-10 Scott Stedman: Nick Clegg and Nichola Mendelsohn are accused in a civil lawsuit of taking bribes from OnlyFans https://twitter.com/scottmstedman/status/1580276334948806656 Nick Clegg, Other Meta Executives 'Inadvertently' Identified in OnlyFans Bribery Suit https://gizmodo.com/clegg-meta-executives-identified-in-onlyfans-bribery-su-1849649270?rev=1665602961883 Facebook accused of blacklisting OnlyFans' rivals https://www.bbc.com/news/uk-60497274 OnlyFans Owner's Dubious Financial History https://forensicnews.net/adminleo-onlyfans-owners-dubious-financial-history/ TikTok profits from livestreams of families begging https://www.bbc.com/news/world-63213567 Musk appeasement of Putin and China stokes fears of new Twitter policies https://www.washingtonpost.com/technology/2022/10/12/musk-twitter-foreign-policy-worries/ Elon Musk denies he spoke to Putin about Ukraine war https://www.bbc.com/news/world-europe-63225781 **Doppelgänger Tech Talk Podcast** Doppelgänger & Friends auf Twitch https://www.twitch.tv/doppelgaengerio Sheet https://doppelgaenger.io/sheet/ Earnings & Event Kalender https://www.doppelgaenger.io/kalender/ Disclaimer https://www.doppelgaenger.io/disclaimer/ Passionfroot Storefront www.passionfroot.xyz/doppelgaenger Post Production by Jan Wagener https://twitter.com/JanAusDemOff

Amplitude is a product intelligence a.k.a product analytics platform. Founded in 2012, the company has grown to be one of the leading platforms of its kind. That's largely in part because of their product lead growth strategy. A strategy that works uniquely well given what its platform is. Justin Bauer has been with Amplitude since 2017 as the Chief Product Officer. Justin's got a strong focus on data, and he's also focused on keeping that data moving him forward. That's why he has his team zone in on their North Star Metric. That metric is the key measure of success for the product team in a company. For Justin, that metric is their weekly learning user. In this interview, we'll learn more about what that means and how they're tracking it. Justin also shares more about their product lead growth strategy, why it works for them, and how he's built a stack that helps his team meet their goals.Join us every week as we journey to the bleeding edge of the modern tech stack. You'll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.

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Peter Lehrman is the CEO of Axial, a private deal network serving professionals who own, advise, and invest in North American lower middle-market companies. We talk about the North Star Metric, the due diligence checklist for buying a business, and the benefits of having perseverance in business.    Time Stamps [01:32] Peter's entrepreneurial journey [05:47] Peter's experience with management blueprints [07:16] The North Star Metric [11:07] Axial's North Star Metric [14:05] How Axial subtly leads customers into signing an NDA [16:59] Why businesses need to custom-adjust their management frameworks [18:46] The importance of having perseverance in business [22:17] The complex process of buying or selling a business [26:44] The key identifiers of small businesses in the US [31:27] Technology adoption and incorporation at Axial [34:13] How Peter and his team create reach for business buyers and sellers [36:37] Buying a business: Due diligence checklist [39:29] Parting Thoughts   Links and Resources: Axial.net Peter's Twitter Handle Peter's LinkedIn The North Star Playbook Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business Complete the Buyability Assessment for Your Business https://StevePreda.com

Challenges With North Star Metrics Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The North Star Metric seeks to capture the essence of a business in just one metric. It makes decision-making easier. Anything that doesn't foster that metric is deprioritized. It does change over time as the company's priorities change especially with growth. It's not always a simple metric and can be complex depending on the business. You can however choose a simple one so it's easier to communicate. Here are some examples: Spotify -- Time spent listening to music. Quora -- Number of answers to questions. Uber -- Rides per week. Amazon -- Purchases per prime subscriber. The North Star Metric can focus on time spent, transactions, productivity, or other. Consider what drives your company's growth and focus the North Star Metric on it. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let's go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out   For Feedback please contact info@tencapital.group   Please , share, and leave a review. Music courtesy of .

Finding Your North Star Metric Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The North Star Metric is the one metric that drives the growth of the core business. Founders use it to focus the company around a common goal. Some startups focus on signups, others focus on retention, and still, others focus on engagement. If you don't have much startup experience, then you should work on customer acquisition, engagement, and retention efforts first. Once you know what drives the best outcome for the startup then you can focus on determining your North Star Metric.  Your North Star Metric should be simple and specific. Look at successful outcomes by cohort or initiative. What benefit did each one bring? What is common about them? What is your ideal user case? From this information, look for the factor that drove the outcome. Focus your North Star on that driver. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let's go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out   For Feedback please contact info@tencapital.group   Please , share, and leave a review. Music courtesy of .

Hi all, we are excited to share the seventh episode of The Product Management Leaders Podcast with you!Our aim with this podcast is to connect you with some of the top PM leaders and share their real-world strategies and tactics for building world-class products.In today's episode, Grant Duncan speaks with Artem Kroupenev, the VP of Strategy and former VP of Product at Augury, a Series D startup offering AI-driven machine health solutions for industrial equipment. He has led product at other companies, been a cofounder, a guest lecturer, an advisor to multiple startups, and is also a mentor at First Round Capital's Fast Track program.Leave us your thoughts about the episode and subscribe to be notified of the upcoming ones!This podcast is sponsored by Voximplant, the leading serverless communications platform and no-code drag and drop contact center solution.Voximplant enables product leaders and developers to integrate communications into their products such as embedding voice, video, SMS, in-app chat, and natural language processing and it enables customer service teams to run their whole operation from one place. Join over 30,000 businesses trusting Voximplant such as Burger King, 8x8, and Hyundai.https://voximplant.com/If you have any questions, tweet Grant at twitter.com/grantmduncan

Atlassian is the powerhouse behind popular productivity software brands including Jira, Confluence, Bitbucket, and Trello. Their solutions help more than 170,000 businesses, and in this episode of the Breakout Growth Podcast Sean Ellis and Ethan Garr are joined by Atlassian’s Senior Growth Product Manager, Andrea Ho. Today, Atlassian is one of the most respected and fast-growing companies in the world, but it took some time before the company was able to dial in growth. Andrea says she and many others in Australia have been attracted to this “homegrown unicorn” because the company is always innovating in its quest to create valuable, self-serve, low CAC, affordable enterprise software. Atlassian has done an artful job of capitalizing on its successes. Building and acquiring valuable products that help customers achieve their goals has helped create a strong brand and a powerful word-of-mouth engine. Andrea’s team is then tasked with the “expansion” part of the company’s “land and expand” growth approach. They focus on getting clients to adopt Atlassian solutions across the full organization as well as on driving customers from one product within the Atlassian ecosystem to another. This approach has helped create the company’s enormous value. Atlassian currently has a market cap of over $62 billion and a team of over 5000 employees. But Andrea explains there is always more work to be done, and the team is constantly working to evolve its growth process. So join us as we learn what’s driving Atlassian’s breakout growth success. We discussed: * What’s a growth product manager vs. a product manager? (4:01) * Atlassian’s rise to global success (9:30) * Why having a revenue goal has been a good challenge for Andrea (15:33) * The “why” behind Atlassian’s new North Star Metric (17:25) * Insights into the growth team structure (24:40) * The “land and expand” growth engine (27:52) And much, much, more . . .

The lines between product and growth are often gray, and in this week’s episode of the Breakout Growth Podcast, Sean and Ethan share more about this trend with their guest, JD Millwood, Vice-President of Product at Curve. Curve is a Fintech company on a mission to simplify the way people spend, send, see and save money. JD describes the Curve debit card as the first over the top platform for banking, and with innovations like the ability to finance purchases you have already made, he and his team seek to create a new and better banking experience for consumers. JD previously held growth roles at Coinbase and Uber, and his role at Curve morphed from growth into product fairly recently. It has been a natural progression, and through this lens, JD sheds great insights into why growth people need to have a degree of ownership over the product to control their own destinies. At Curve, the growth team lives within his product organization, and the coupling of product and growth is a trend Ethan and Sean have been exploring with recent guests from Buffer, Canva, and other fast-growing organizations. The approach is working. Despite huge challenges during the pandemic that put a temporary hold on an aggressive hiring plan, the company still expects to nearly double its headcount from about 330 today to over 600 employees by year’s end. Strong product/market fit continues to drive growth, but JD sees partnerships as Curve’s next big opportunity. Leveraging relationships with company’s like Samsung, the company is able to extend its B2C go-to-market strategy to B2B2C and greatly expand distribution. With an understanding of how product and growth work together, we dive into Curve’s “helix” team structure where data-driven thinking guides the prioritization of experiments and ensures engineering resources are not wasted on efforts that will not move the North Star Metric. We learn about the company’s growth engine, and how building excitement for users early drives referrals and retention. And we find out how a growth mindset drives great product leadership. Take a listen. For anyone focused on growth, this is a valuable discussion. We discussed: * A better way of banking in the fragmented world of Fintech (3:45) * Why growth people need to have some control over product (6:30) * How data challenges led to the product/marketing teams formation (9:10) * Why JD saw a huge opportunity at Curve (11:25) * Curve’s dangerous exposure during the pandemic (17:05) * Partnerships and B2B2C as the next big thing (19:50) * Structuring for growth (25:50) And much, much, more . . .

Recently, we have focused the lens of The Breakout Growth Podcast on the role of product in driving sustainable growth. We had a super-interesting conversation with Georgia Vidler, Canva’s former Head of Product, and this week we picked up that theme with Maria Thomas, Buffer’s Chief Product Officer. Buffer provides social media tools to facilitate authentic engagement with end-users. Customers can pre-schedule posts on multiple channels, engage with commenters, create reports, and more using the service. Maria is relatively new to the company, having previously served as VP of Product Management at Bitly, so it is interesting to hear her compare and contrast her experiences between these two fast-growing businesses. To Maria, the single biggest growth driver at Buffer has been “brand beyond the product.” She explains that brand recognition is a tremendously important factor for both Buffer and Bitly, but with different go-to-market strategies Buffer’s brand in the context of its mission is what she sees as the company’s secret sauce. The ability to speak to customers on a deeper mission-focused level has been a key factor in Buffer’s approach, and Maria explains that “Buffer was a product-led growth company even before PLG was cool.” From a product perspective, this has meant putting intense focus on building the user experience to power acquisition, retention, and expansion. We also learn that the company’s super-transparent culture that embraced remote work long before the pandemic began, has helped drive Buffer’s data-driven test/learn culture. However, it has also created interesting communications challenges along the way. As Maria describes how she has overcome these and other challenges, we get great insights into the world of growth from a product perspective. This is a fun one, enjoy! We discussed: * Getting used to Buffer’s super transparent culture (3:30) * How a well-known brand impacts growth, plus its impact on product (7:35) * Highlighting Bitly vs. Buffer when it comes to go-to-market strategies (7:50) * Key growth factors and challenges in Buffer’s Product Led Growth approach (8:34) * Advantages and challenges of a no-meetings culture and asynchronous communications (13:05) * Working with data; super-important but not a replacement for working with customers (19:41) * Why MAU is the right North Star Metric to drive growth at Buffer (24:28) * Organizational leadership where product and marketing are in constant communications (26:30) * Why Maria believes in a dedicated growth team approach (27:00) And much, much, more . . .

Looking back after you have stepped away from something is often a great way to gain valuable insights, and in this episode of The Breakout Growth Podcast, Sean and Ethan have the unique opportunity to gain retrospective learnings from a conversation with Georgia Vidler, who, until recently, was Canva's Head of Product. If you are not familiar with Canva, their tagline says it all: “Amazingly simple graphic design software”. With a huge library of templates and a super-intuitive interface, Canva allows non-designers to create high-quality logos, social media ads, infographics, and more to power their businesses. By delivering on that promise, Canva has become Australia’s fastest-growing startup with a reported valuation of over $6 Billion. Georgia has experience in product, marketing, and growth, and through that lens, she describes how Canva’s success took shape. It might surprise you to find out that the company bucked the “Lean Startup” convention and didn’t build a simple MVP, and when Georgia talks about data, you may find it refreshing when she explains that while she very much believes in metrics, she also feels that not everything that is worth doing is measurable. Her perspective reminds us that there is very little prescription in growth, but lots of inspiration! Canva wants to be “the Google of design one day,” says Georgia and she believes the company is well on its way with a philosophy that puts customer happiness before revenue, and a structure that is constantly evolving to meet the demands of a fast-growing business. While Canva may not be formulaic in its approach, she describes a culture that is systematic and intentional and focused on learning and growth. In this conversation, we walk through each component of Canva’s growth engine, gaining insights into how a cross-functional approach to improvements connects each piece of the business. We also see a great example of a North Star Metric helping to unify individuals and teams towards a common mission. So join us as Georgia Vidler takes a “look back” at her amazing journey to Head of Product at Canva. We discussed: * Georgia’s backstory from working in an incubator to heading product at Canva (3:28) * How the product “felt delightful” and “made with love” and why that matters (9:31) * Why Canva did not build a simple MVP (12:01) * How using the product every day drives team member contributions (19:01) * Metrics: they are not one-size-fits-all, or the be-all-end-all of growth (20:22) * Happy Active Users - a North Star Metric that puts users in focus (23:05) * Planning in seasons, not quarters (30:38) * Deep diving into Canva’s Growth Engine (36:30)

“Ultimately, what it meant was we had to figure out ways we could resonate with an older audience . . . Stop talking to 18-year-olds and start talking to 50-year-olds!" This turned out to be a key, data-driven learning for Bradley Fehler, Echo’s Head of Growth, and fortunately, he and his team started to figure this out before 2020 brought unexpected and explosive growth. Brad joins Sean Ellis and Ethan Garr on this week’s episode of The Breakout Growth Podcast to share Echo’s story of growing into England’s leading online pharmacy. The journey began when the company’s two co-founders faced different health problems and saw an opportunity to create a mobile app to meet an unsatisfied need. For many, a trip to the pharmacy is just one of life’s minor inconveniences, but for some getting their medication is a matter of life and death. Before Covid, the business was growing well. The company had found ways to help consumers solve problems of adherence by creating a simple three-step process to get users to their first prescription delivery and then by optimizing notifications and reminders to ensure those same users were taking their doses and ordering refills as needed. But then Covid hit, and the company’s patient-base doubled in just three weeks. Brad explains the operational challenges of meeting that demand, and the mission-driven decisions the company made to ensure successful patient experiences. At one point the company actually paused acquisition efforts just so everyone in the organization could focus on helping customers get their medications. Echo is a business that depends on patient trust, and one late delivery could shatter that relationship. The company takes this responsibility very seriously. So dive in with Sean and Ethan as The Breakout Growth Podcast looks to uncover key growth learnings with Bradley Fehler, Echo’s Head of Growth. We discussed: * A mission to deliver the medications people need to get better or stay well (3:21) * Anxiety and Asthma, the co-founder’s journey that led to Echo (4:51) * Why Brad was excited to join a company with a patient-led approach (8:40) * Growth to nearly 400,000 patients, accelerated by the pandemic (12:01) * McKesson’s acquisition of Echo in June 2019 and its impact (16:34) * Driving profitability by talking to the right audiences (17:50) * Organizing for growth and using a North Star Metric (25:29) * Word of Mouth Growth efforts with regulatory challenges (36:03) And much, much, more . . .

How do you encourage new behaviours? Meet Luke Fisher, CEO of Mo, SaaS software that allows teams and companies to share their wins and encourage new behaviours. In this episode, Luke Fisher explains how he 'dog-foods' his own product to celebrate wins in his team, how he adapted his fundraising approach during COVID, and how the North Star Metric framework links to OKRs. We also talk about the often conflicting needs of end-users and the economic buyer. Key links: Mo website: https://mo.work/ Luke Fisher profile: https://www.linkedin.com/in/lsfisher/ Key timestamps: [00:41] What was the context at WorldPay before you started the business? [04:12] How does Mo work? [08:15] Do you use the platform at your company? [10:52] What did you have to do to adapt to remote pitches during COVID? [14:06] What are the specific benchmarks that drive stress in your company? [16:00] How do you implement the North Star Metric framework? [18:00] How do align pricing with customer value? [21:00] How would Mo work in small teams? [25:00] How do you align a team when there's uncertainty? Thanks to Jason and Merlin for their great input. Got feedback? Email us at podcast@foundercoach.co. And don't forget to hit follow/subscribe so you don't miss out on new episodes.

We thought Noom was a weight loss company, but in this episode of The Breakout Growth Podcast, Sean Ellis and Ethan Garr discovered that weight management is actually just the gateway the company is using to meet much larger objectives. In-fact, as Artem Petakov, Co-Founder and President of Noom explains, Noom is the largest consumer-facing healthcare company in the world, and its goal is to help people make healthy choices and to change people’s lives. During the pandemic, Noom’s popularity exploded, but their journey actually began more than 12 years ago, when Artem and his co-founders began looking for the most meaningful ways they could make an impact in the world. Artem had studied behavioral science and knew that behavior change requires a big data set. He and his co-founders realized that using weight management as an entry point into people’s overall health could unlock the giant data set they sought. The company’s approach to solving weight problems is very different from other solutions as Sean realized when he recently began his own Noom customer journey. There are no point systems or physical locations, and the company’s mobile app focuses on intervention, not tracking. The system uses data and psychology to help change how people think about food. With this approach, breakout growth has come into focus, and Artem is intent on “building the machine to get things right.” Rigorous experimentation and a maniacal focus on people and process helped drive Noom’s 2020’s revenue to around $400 million dollars (nearly twice that of 2019), but throughout the conversation, it became clear that for Artem, this is just the beginning. The company measures success by Quality-Adjusted Life Years, which means success for them is not just about dollars, it is about helping people live longer, better and healthier lives. So join us as we find out how sustainable growth is being built every day at Noom. We discussed: * A mission much larger than weight management (3:18) * How the question, “what would we be proud of having done on our deathbeds,” helped drive Noom’s founders (5:17) * Why Noom chose to focus on the consumer as the ultimate decision-maker but has kept enterprise partnerships on its menu (8:46) * How an early consultation with Sean helped bring a North Star Metric and a test/learn approach into Noom’s process (11:30) * Leaning on psychology internally to drive a more effective organization (14:23) * What drove Noom’s tremendous year over year revenue growth (21:23) * Why Noom believes “brainpower is greater than willpower” (23:01) * Building healthy relationships with customers to impact healthy changes (28:28) * Why 60 or so steps to onboarding works for Noom in the context of its mission (33:21) * Why Artem believes a maniacal focus on people and process is key for sustainable growth (38:18) And much, much, more . . .

“It is a superpower for anyone working in growth to know how to get their own data” CEO Holger Seim and his co-founders developed Blinkist to help users fit learning into their lives by reading or listening to “Blinks” - 15-minute summations of non-fiction books. He explains, “sometimes you need a three-course dinner, sometimes you need a snack, we are the snack.” In this episode of the Breakout Growth Podcast co-hosts, Sean Ellis and Ethan Garr dive in with Holger to learn how the company has built a sustainable growth engine where focused effort on improving engagement spins a flywheel of paid acquisition and word-of-mouth expansion and it helps them avoid a dependency on venture capital. In the beginning, growth was slow for Blinkist. The team launched their mobile app in 2013 in their native German-language, and Holger calls this their biggest mistake. But we also learn how the company found traction in the US and then came to realize that adding audio content could improve engagement. Success then blossomed as a process of iterative learning through experimentation, and Holger describes how a cross-functional strike team approach that the company calls “missions” has worked to break down silos and motivate teams. One such mission focused on “cracking” paid acquisition channels proved to be the company’s largest driver of growth, but Holger is quick to point out that it is the product’s value to end-users that makes all growth possible. The Blinkist team always has the customer in focus, working to help them build positive habits around learning. From automatically starting a new recommended title after a user finishes listening, to adding “Shortcasts” (brief summations of podcasts) to its content lineup, Blinkist continuously pushes to improve the user experience. With that intentionality, it is no surprise to find out that the company has adopted a North Star Metric of “Monthly Engaged Users” to align teams against its broader mission to fit learning into people’s lives. So jump in with Sean and Ethan as they find out from Holger Seim how growth is built at Blinkist. We discussed: * How Holger and his co-founders struggled in their own lives to find time for learning, and why they saw a mobile app as the right solution to this problem (4:42) * Why launching in German to protect a non-existent brand turned out to be a poor decision in hindsight (8:42) * The impact of qualitative feedback and how that led to the addition of audio versions of Blinks (10:50) * How authors and publishers react to finding their content on Blinkist (12:15) * Why the company is focused on mobile apps as its key platforms (16:53) * The company’s push for annual subscriptions (21:27) * Why fast payback windows are profoundly valuable for helping the company optimize for independence (25:50) * The impact of Covid-19; why less commuting has meant less time for reading and learning but has ultimately helped Holger learn to say “no” and improve efficiencies (32:48)

With the Universe mobile app internet entrepreneurs create complete websites using only their iPhones. Joseph Cohen, the company’s Founder and CEO started with the idea that if you could empower creators to “build the internet” you could unlock a wave of creativity (4:36). In this episode of the Breakout Growth Podcast he shares the Universe journey with Sean Ellis who is joined by Ethan Garr for the discussion. Universe was built based on the realization that today, creators use their phones to do everything from editing photos and making music, to shooting videos and writing books. Being able to build a website in that same environment is a natural next step for this mobile-first generation, and these websites allow users to create, promote, sell, and fulfill orders. Essentially, they can build fully-functional businesses without outside help using nothing more than a phone that fits in their pocket. Joe explains that his business model is tightly aligned with the goals of his audience. He feels strongly that the more Universe can help creators grow their businesses, the more successful the company will be. In this episode, we will learn how this approach has unlocked word-of-mouth growth, how experimentation helps the company find and amplify opportunities, and how a ship early and often mentality is embraced and shared with users. Through the lens of Universe’s growth story, including its recent $10 million funding round, this episode of The Breakout Growth Podcast offers unique insights into the challenges and opportunities facing mobile companies looking to accelerate growth. We discussed: How the democratization of the web in things like photos on Instagram and video with TikTok has created a mobile-first creation mindset (5:00) The challenges of creating a website-building tool specifically for the small screen of a mobile phone (5:55) Universe’s original pivot to its current business model (11:35) How the companies North Star Metric closely aligns with customer success (38:30) The company’s approach to growth through experimentation and continuous improvement (39:45)

In this episode of The Breakout Growth Podcast, Sean Ellis interviews Tally’s Vice President of Growth, Mark Powlen. Tally offers an automated debt manager, which analyzes a user’s financial profile to determine the best and fastest way to pay down credit card debt. Their algorithm finds the lowest available interest rates and leverages an integrated credit line to saves customers money as they reduce their debt. Tally only makes money when their customers derive this value, and this deliberate “alignment with users” is an underlying theme of Tally’s breakout growth success story (24:58). Making users less stressed and better off financially is the company’s mission, and to make this actionable the company has built teams and processes around a North Star Metric that focuses on how quickly users are getting out of debt (23:40). This informs and drives a test, learn and adapt growth approach driven by Tally’s dedicated growth team, but embraced company-wide (13:05). In this episode, we will learn how Tally drives growth through cross-functional alignment and how intentional growth leadership has made this possible even as the company has grown to a team of 132 employees from just 8 four years ago. We will also dig deep into Mark’s approach to high-velocity experimentation and learn how the development and prioritization of tests leverage quantitative learnings from analytics paired with qualitative information from user research and customer support feedback loops. For fans of Sean Ellis’ “Hacking Growth” this episode will certainly resonate, as Mark and his team have embraced the book’s key principles on their way to breakout growth success. In this episode of The Breakout Growth Podcast, Sean Ellis interviews Tally’s Vice President of Growth, Mark Powlen. Tally offers an automated debt manager, which analyzes a user’s financial profile to determine the best and fastest way to pay down credit card debt. Their algorithm finds the lowest available interest rates and leverages an integrated credit line to saves customers money as they reduce their debt. Tally only makes money when their customers derive this value, and this deliberate “alignment with users” is an underlying theme of Tally’s breakout growth success story (24:58). Making users less stressed and better off financially is the company’s mission, and to make this actionable the company has built teams and processes around a North Star Metric that focuses on how quickly users are getting out of debt (23:40). This informs and drives a test, learn and adapt growth approach driven by Tally’s dedicated growth team, but embraced company-wide (13:05). In this episode, we will learn how Tally drives growth through cross-functional alignment and how intentional growth leadership has made this possible even as the company has grown to a team of 132 employees from just 8 four years ago. We will also dig deep into Mark’s approach to high-velocity experimentation and learn how the development and prioritization of tests leverage quantitative learnings from analytics paired with qualitative information from user research and customer support feedback loops. For fans of Sean Ellis’ “Hacking Growth” this episode will certainly resonate, as Mark and his team have embraced the book’s key principles on their way to breakout growth success. We discussed: How lessons of the last financial crisis have helped Tally through Covid-1