Podcasts about offline marketing

Inga Broerman is a seasoned growth marketing leader with over 20 years of experience driving strategy and execution for startups and early-stage companies. As Vice President of Marketing at BluLogix, she leads innovative initiatives for the only intelligent subscription billing provider transforming data into revenue. Her expertise spans SaaS, IoT, technology, and analytics, with a strong focus on demand generation, branding, and customer retention. A Founding Member of Chief, Inga is passionate about empowering senior women leaders and fostering impactful, top-down change. Website: https://blulogix.com/  LinkedIn: https://www.linkedin.com/in/ingabroerman/  YouTube: https://www.youtube.com/channel/UCswrtX-1rtfcnNLkZT8BQpA  Facebook: https://www.facebook.com/people/BluLogix/61557638324861/?mibextid=LQQJ4d    Arielle Miller is a passionate marketing professional dedicated to continuous learning and making a meaningful impact in the business world. A graduate of Miami University's Farmer School of Business, she holds a Bachelor of Science in Marketing with a strong foundation in strategic and creative practices. As a Demand Generation Marketing Specialist at AgileBlue, an AI-powered cybersecurity company, Arielle drives targeted campaigns, optimizes lead generation, and uses data to guide strategic decisions. She is known for her creative problem-solving and commitment to innovation in the digital marketing space. Website: https://agileblue.com/  LinkedIn: https://www.linkedin.com/in/ariellemmiller/  Instagram: https://www.instagram.com/agileblue/  Facebook: https://www.facebook.com/AgileBlue    In this episode, we explore growth marketing, AI tools, and offline strategies with industry experts, Inga and Arielle.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Inga Broerman is a seasoned growth marketing leader with over 20 years of experience driving strategy and execution for startups and early-stage companies. As Vice President of Marketing at BluLogix, she leads innovative initiatives for the only intelligent subscription billing provider transforming data into revenue. Her expertise spans SaaS, IoT, technology, and analytics, with a strong focus on demand generation, branding, and customer retention. A Founding Member of Chief, Inga is passionate about empowering senior women leaders and fostering impactful, top-down change. Website: https://blulogix.com/  LinkedIn: https://www.linkedin.com/in/ingabroerman/  YouTube: https://www.youtube.com/channel/UCswrtX-1rtfcnNLkZT8BQpA  Facebook: https://www.facebook.com/people/BluLogix/61557638324861/?mibextid=LQQJ4d    Arielle Miller is a passionate marketing professional dedicated to continuous learning and making a meaningful impact in the business world. A graduate of Miami University's Farmer School of Business, she holds a Bachelor of Science in Marketing with a strong foundation in strategic and creative practices. As a Demand Generation Marketing Specialist at AgileBlue, an AI-powered cybersecurity company, Arielle drives targeted campaigns, optimizes lead generation, and uses data to guide strategic decisions. She is known for her creative problem-solving and commitment to innovation in the digital marketing space. Website: https://agileblue.com/  LinkedIn: https://www.linkedin.com/in/ariellemmiller/  Instagram: https://www.instagram.com/agileblue/  Facebook: https://www.facebook.com/AgileBlue    In this episode, we explore growth marketing, AI tools, and offline strategies with industry experts, Inga and Arielle.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

This Podcast Is Episode 619, And It's About Building Connections - Offline Marketing In The Construction Industry n a rapidly evolving digital landscape, it's easy for construction business owners to overlook the power of offline marketing. However, effective offline strategies remain crucial in building relationships, enhancing brand visibility, and generating leads. In this digital age, offline marketing often creates more meaningful connections than digital efforts. Whether you're a small contractor or a more prominent construction firm, understanding and implementing these strategies can help you establish a strong community presence and a loyal customer base.   As a construction professional, you hold the key to unlocking the potential of offline marketing. From networking events and local advertising to engaging community initiatives, these strategies empower you to create meaningful connections that digital efforts often cannot.   In this context, we will explore a variety of effective offline marketing tactics tailored for you, enabling you to elevate your business and gain a competitive edge in the industry.   1. Networking Events   For instance, a construction firm could sponsor a local home improvement seminar, which positions them as an expert in the field and allows them to connect directly with potential clients. Another example could be a direct mail campaign targeting neighborhoods with a high potential for home renovations. Participating in local trade shows, industry conferences, and community gatherings is a valuable strategy for connecting with potential clients, suppliers, and partners. Establishing and nurturing these relationships can significantly enhance your chances of receiving referrals and discovering new business opportunities. Engaging in networking events expands your professional circle and strengthens your presence within the industry.   2. Print Advertising   Utilize local newspapers, industry magazines, and community bulletins for advertising. A strategically placed ad can effectively reach your target audience in the area, fostering a sense of community and engagement.   3. Direct Mail Campaigns   Implement direct mail campaigns by sending postcards or brochures to specific neighborhoods or businesses. This personal touch emphasizes your services, including special offers or promotions, making your audience feel valued and important.   4. Sponsorships   Consider sponsoring local events, sports teams, or community initiatives to enhance your visibility and position as a business focused on the community.   5. Flyers and Brochures   Distribute informative flyers or brochures to local businesses, community centers, and home improvement stores. Include precise details about your services and contact information.   6. Vehicle Branding   Use your company vehicles as mobile advertisements by displaying your logo, contact information, and a brief description of your services on the vehicle's exterior.   7. Word of Mouth   Encourage satisfied clients to share their positive experiences with friends and family. Consider implementing a referral program that rewards customers for bringing in new business.   8. Business Cards   Always have business cards on hand to distribute at events or during meetings. Ensure they include all necessary contact information and a brief description of your services.   9. Community Involvement   Get involved with local charities, volunteer for community projects, and participate in neighborhood improvement programs. This can enhance your reputation and offer networking opportunities.   10. Home Improvement Seminars   Host informational workshops or seminars on home improvement topics. This positions you as an expert and lets you connect directly with potential clients.   11. Cold Calling   Reach out to potential commercial clients directly. Customize your pitch to demonstrate how your services can address their specific needs.   12. Partnerships with Local Businesses   Establish partnerships with real estate agents, interior designers, or landscaping companies so you can refer clients to each other, boosting mutual business.   Measuring Progress   As we've said before, what you can measure, you can manage. Several specific metrics can be used to measure the effectiveness of your offline marketing strategies. These include tracking the number of leads generated from your offline campaigns, measuring the response rate from your direct mail campaigns, and gathering client feedback on how they heard about your construction business. Additionally, monitoring changes in brand awareness through surveys before and after your campaigns can provide insights into effectiveness.   To effectively integrate offline marketing with existing digital marketing efforts, construction business owners like you can ensure consistent messaging across both channels. This includes using similar branding, slogans, and promotional messages. Additionally, you can direct offline audiences to online platforms—like social media or websites—by including QR codes on print materials or encouraging event attendees to follow your online presence.   We can support your offline marketing strategies in several ways:   1. Budget Management - ensures you clearly understand your marketing budget. You can see which efforts yield the best return on investment by tracking expenses related to offline campaigns, such as print ads, event sponsorships, or direct mail.   2. Analyzing Marketing Costs and Monitoring ROI - We can help you analyze the costs associated with offline marketing strategies. Understanding these costs can inform decisions about where to allocate resources for maximum impact.   We can help track the effectiveness of your offline campaigns by measuring the revenue generated from leads acquired through these efforts. We can set up systems to link financial results to specific marketing activities, providing valuable insights into what works.   3. Creating Reports - Regularly generating financial reports related to marketing activities allows you to monitor progress and adjust your strategies as needed. This data can inform future campaigns and improve decision-making.   4. Supporting Networking Events -  If you sponsor or attend networking events, we, as your bookkeeper, can manage the financial details, ensuring all invoices and payments are processed efficiently. We can also help keep track of expenses related to these events.   5. Integration with Online Efforts—We can help ensure that offline marketing strategies complement your online efforts by tracking overall marketing spending and performance metrics, helping you maintain a cohesive marketing strategy.   By effectively managing the financial aspects of your offline marketing, we can enable you to focus on building meaningful connections, fostering community relationships, and driving growth for your business.   In conclusion   Incorporating offline marketing strategies is essential for construction business owners like you, who aim to enhance their visibility and reach potential clients. By engaging with the community through events, print media, and direct outreach, you can build strong relationships and trust within your target market. Ultimately, a well-rounded marketing approach that combines both online and offline efforts can lead to sustained growth and increased success in the competitive construction industry. About The Author: Sharie DeHart, QPA, is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on managing the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or sharie@fasteasyaccounting.com

Are you relying too much on social media to attract clients? What's the secret to getting the best customers to refer you to their friends? And how can you ensure your business evolves in a way that keeps YOU profitable and happy? In this episode, I share the next five pet biz rules that will help you build a more profitable, stress-free, and future-proofed business. I recently attended a mastermind, where I mapped out the next steps for my own business - focusing on what I enjoy, what actually works, and what needs to change. I also dive into why in this digital age we live in, offline marketing is more powerful than ever, and how one simple switch helped a coaching client double his daycare bookings without spending a penny on ads. You'll also learn why a referrals are the easiest way to clone your best clients, but only if you build a system that makes it effortless for happy clients to send high-quality leads your way. Then I dive into my favourite topic… how to attract affluent clients who are happy to pay premium prices - and why most pet business owners are marketing in the wrong places.  In this episode you'll learn: Offline Marketing is Underrated – Social media isn't enough. Direct mail, networking, and referrals bring in better clients. Referrals Shouldn't Be Left to Chance – A structured referral system makes it easy for happy clients to bring in new business. Not All Clients Are Created Equal – Stop chasing bargain hunters. Attract premium clients who value and pay for top service. Taking Action Beats Consuming Information – Learning is useless without action. Implement strategies instead of just collecting ideas. Build a Business You Enjoy – Avoid burnout by focusing on profitable, enjoyable services that fit your long-term goals. If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now To apply to join Dom's next level Diamond private coaching program click here now

Are you struggling to stand out in today's digital-first world? In this episode of the Local Marketing Lab, Tim Davis, Chief Growth Officer at Canopy Mortgage and host of The Originators Guide Podcast, reveals how he has spent over 20 years mastering the perfect blend of online and offline marketing strategies. Tim shares how combining traditional marketing tactics with digital approaches can dramatically increase your local business growth.Topics discussed in this episode: 1️⃣ Differentiate yourself in a crowded market using character branding2️⃣ Create valuable content that keeps you top-of-mind with clients3️⃣ Build a personal brand that resonates with your target audience4️⃣ Creative marketing materials to stand out from competitors5️⃣ Strategies for building and maintaining a referral-based businessResourcesConnect with Tim Davis on LinkedIn.Learn more about Canopy Mortgage.Listen to an episode of The Originators Guide Podcast.Or, listen to an episode of the Solopreneur LO Podcast.Check out Tim's book, Conversations Equal Contracts.Other shout-outsAcres of Diamonds by Russell Conwell

Head of Communications at Wix & Unify Brand Marketing, Mordy Oberstein, discusses whether SEOs should pay more attention to offline marketing strategies for SEO enhancement. In this episode, Mordy shares his perspectives on: integrating PR and marketing strategies to boost SEO efforts, differences between traditional PR/marketing and modern SEO strategies, leveraging specific PR and marketing techniques for better SEO, enhancing brand authority and trust through SEO and PR alignment, and measuring the impact of integrated SEO, PR, and marketing efforts. Show NotesConnect With: Mordy Oberstein: LinkedIn // WebsiteThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thu, 19 Dec 2024 23:00:00 +0000 https://mydata.podigee.io/249-new-episode 5d671afc91431ad32c3e9ca0816efeea Welche Rolle spielt Print im digitalen Marketing-Mix? Wie erfolgreich sind Print-Mailings heute wirklich? Und warum setzen selbst E-Commerce-Unternehmen wieder verstärkt auf diesen Kanal? Darum geht es in der neuen Folge von MY DATA IS BETTER THAN YOURS, in der Host Jonas Rashedi mit Yvonne Richter von der Deutschen Post DHL spricht. Sie verantwortet den Spezialvertrieb für Dialogmarketing und gibt spannende Einblicke in moderne Print-Marketing-Strategien. Zunächst sprechen die beiden über die überraschend hohen Öffnungsraten von über 80% bei Print-Mailings. Yvonne erklärt, warum Print-Mailings heute anders funktionieren als früher und wie sie sich perfekt in digitale Marketing-Strategien integrieren lassen. Ein wichtiger Aspekt ist dabei die Customer Journey: Während E-Mails oft nur 24-48 Stunden relevant bleiben, werden Print-Mailings über Monate aufgehoben und mehrfach angeschaut. Das schafft völlig neue Möglichkeiten für die Kundenansprache. Die Deutsche Post DHL bietet heute moderne Self-Service-Tools für Print-Kampagnen. Yvonne erklärt, wie einfach die Umsetzung ist und welche Targeting-Möglichkeiten es gibt. Spannend ist auch der Aspekt des Datenschutzes: Anders als bei E-Mail-Marketing braucht es kein Double-Opt-in. Besonders interessant sind die Use Cases aus dem E-Commerce: Viele Direct-to-Consumer Brands entdecken Print als wichtigen Kanal für sich. Yvonne teilt konkrete Beispiele, wie Print-Mailings bei der Neukundengewinnung und Bestandskundenaktivierung eingesetzt werden. Auch die Erfolgsmessung kommt nicht zu kurz. Die durchschnittliche Conversion-Rate liegt bei 4,3% - ein Wert, von dem viele digitale Kanäle nur träumen können. Yvonne erklärt, wie diese Zahlen zustande kommen und wie man den ROI von Print-Kampagnen misst. Zum Schluss geht es um die Zukunft des Print-Marketings. Yvonne sieht eine regelrechte Renaissance, besonders im Zusammenspiel mit digitalen Kanälen. Dabei wird deutlich: Print ist alles andere als "old school" - es ist ein hochmoderner Kanal mit erstaunlichen Möglichkeiten. MY DATA IS BETTER THAN YOURS ist ein Projekt von BETTER THAN YOURS, der Marke für richtig gute Podcasts. Zu Yvonne's LinkedIn Profil: https://www.linkedin.com/in/richteryvonne/ Zur Webseite der Deutschen Post DHL: https://group.dhl.com/de.html Zu allen wichtigen Links rund um Jonas und den Podcast: https://linktr.ee/jonas.rashedi 00:00:00 Intro und Begrüßung 00:02:06 Vorstellung Yvonne 00:03:50 Print im digitalen Zeitalter 00:08:19 Zielgruppenansprache 00:11:31 Marketing Automation und Use Cases 00:19:06 Reichweite, Erfolgsmessung und ROI 00:27:50 Aufsetzen einer Print-Kampagne 00:32:22 Kombination von Online- und Offline-Marketing 00:39:59 Yvonne's Data-Game full no

Are offline marketing efforts a lost art in the digital age?  What's the SEO connection of it all? Wix's Mordy Oberstein and Crystal Carter talk with Mike Blumenthal and Greg Sterling from Near Media to tackle the intricate balance between online and offline marketing strategies. Find out where common offline marketing mistakes play a critical role in your digital presence and SEO strategy.  Dive into how word-of-mouth marketing translates into online growth for businesses We're going “unplugged” in this episode of the SERP's Up SEO Podcast. Key Segments [00:02:05] What's On This Episode of SERP's Up?  [00:02:43] Focus Topic of the Week [00:12:16] Focus Topic Guest: Greg Sterling & Mike Blumenthal  [00:40:59] Snappy News [00:48:21] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal CarterGreg Sterling Mike Blumenthal Terry Rice Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center Near Media  The Near Memo Podcast Brand24 News: SearchGPT Launches As ChatGPT's Real-Time Search Feature Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place

“Take big swings.” - Robbie Giles (VP, Performance & Lifecycle Marketing, MasterClass) The Media Roundtable is back! This week we're bringing you one of our favorite panels from the CAO Summit, recorded live at Spotify's Pod City Campus. There's no bigger performance lever than our topic— message optimization. Stew Redwine (VP Creative Services, Oxford Road) hosts all-star CAOs Brynn Greenelsh (Marketing Manager, Auctane–Stamps.com & ShipStation) Robbie Giles (VP, Performance & Lifecycle Marketing, MasterClass), Emily Deason, (Senior Manager, Offline Marketing, Babbel), and Cassandra LaPrairie (Performance Marketing Lead, Audio, Wise). This all-star lineup is talking: testing the right thing, trusting hosts, cross-pollination, and more.

In der heutigen Episode spreche ich darüber, wie du auch ohne Social Media erfolgreich Kunden gewinnen kannst – ja, es geht wirklich! Ich zeige dir, wie du den ganzen Stress mit ständiger Content-Erstellung loslassen kannst und trotzdem sichtbar bleibst.

In this episode of Growth Talks, Krystina Rubino interviews Ty Conner, the Senior Director of Growth Marketing Offline at Rocket Money. Ty shares his journey from being a geologist in remote Alaska to becoming a key player in Rocket Money's marketing team. He discusses the foundational decisions and strategies that have propelled Rocket Money to the top of the app store charts, including their rebrand from Truebill.   Ty discusses the importance of data-driven decision-making, explaining how Rocket Money leverages data and utilizes robust measurement techniques such as geo holdout tests and media mix models to scale offline channels like linear TV and out-of-home. Ty offers insights into the balance between digital and offline marketing and the future impact of privacy changes on measurement and strategy.  

Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework. Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" In this episode, we discuss: How to expand your reach with TV ads Targeted advertising Budget requirements for testing TV ads Tracking and measurement Tips for making your ads successful Dive in: [04:21] TV advertising accessible to smaller brands, is beneficial. [07:21] Testing ads with free views, limited wastage. [12:46] Upgrade ad production after successful testing results. [14:32] Maintain consistency across platforms for effective content. [19:24] Digital channels provide some control for marketers. [23:50] Launching new TV campaign affects sales analysis. [25:31] Insider Tips from Danielle! Find the notes here: https://keepopt.com/215 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jo Young is the Managing Director at UniFida, a team of data-driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo's been at the forefront of marketing data analysis since 1995! In this episode, we discuss: Breaking down the silos and integrating marketing channels The importance of cost and ROI Looking beyond last-touch attribution Sustainability integration Dive in: [04:29] Tracking marketing impact through direct and indirect means. [08:53] Traditional marketing measurement uses complex tracking mechanisms. [12:47] Measurement complexity, silo breakdown, techniques combination effectiveness. [13:58] Integrating all marketing activities for effective attribution. [19:27] Factor cost calculations into cross-channel marketing decisions. [22:03] Sustainability in marketing is gaining popularity. [23:43] Insider Tips from Jo! Find the notes here: https://keepopt.com/214 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Willkommen zurück zum BE TO SEE - Dein #Marketing Podcast! In dieser Folge dreht sich alles darum, wie Marketing – sei es Personalmarketing zur digitalen Mitarbeitergewinnung oder Marketing zur Neukundengewinnung. Ich gebe einen Einblick in unsere Erfahrungen aus den letzten sieben Jahren im digitalen Marketing und erläutere, was zu welcher Zeit sinnvoll ist und wie man über Marketing in der Ferienzeit denken sollte. Wir besprechen, warum es sinnvoll ist, gerade in dieser Zeit verstärkt auf Online-Werbung zu setzen und warum Offline-Marketing in den Sommermonaten weniger effektiv sein kann. Online-Werbung hingegen kann in dieser Zeit besonders profitieren, da viele Menschen auch während ihrer Urlaubszeit online aktiv bleiben. Bleib dran und lassen dich inspirieren, wie du deine Marketing- und Recruiting-Maßnahmen auch während der Ferienzeit erfolgreich gestalten kannst!

Doug Franklin is the founder and CEO at Penny Black. Who are all about taking control of the unboxing experience to drive engagement and conversion rates through the roof. In this episode, we discuss: How the unboxing experience is a key to delighting the customer The power of personalization Why offline marketing still matters Dive in: [05:30] Focused on product development and warehouse integration. [09:33] Catalogues evolved to personalized, cost-effective flyers. [13:18] Data tracking for customer engagement and sales. [17:53] Merchants can scale and target specific cohorts. [20:32] Insider Tips from Doug! Find the notes here: https://keepopt.com/213 Download Shopify's new industry report >> https://keepopt.com/shopify****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Anna Wilson has over 21 years experience optimising retention and acquisition strategies for growth for mail order retailers. Working both agency AND client side she has a wealth of experience to share gathered whilst working for brands like Orvis, Boden, The White Company, Able & Cole, Glasses Direct and many more. She's now a senior member of the team at Go Direct Marketing where they manage 100s of catalogue mailing campaigns a year. In this episode, we discuss: The seamless integration of online and offline marketing strategies The synergy between catalogues and email marketing How to leverage customer service and website alignment Dive in: [07:02] Maintain brand consistency across social media platforms. [09:56] Consider email and mail for catalogue distribution. [13:33] Encourage catalogue use, seize warm customer interest. [16:20] Consistent website and catalogue branding is crucial. [19:51] Consider retail partnerships, online presence, and consistency. [22:40] Insider Tips from Anna! Find the notes here: https://keepopt.com/212 Download Shopify's new industry report >> https://keepopt.com/shopify****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Nicky Lomax is an expert buyer of Offline Media – spending 10 years at marketing and data agency more2, including leading the Media and Acquisition Data Planning team driving offline acquisition strategy for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! Nicky and her team regularly bought over 15 million names, and over 30 million inserts a year! She now works brand side most recently running CRM projects at This Works and Ted Baker. In this episode, we discuss: The importance of negotiation in offline media buying Testing and optimization are crucial Leveraging demographic data for targeted campaigns Dive in: [05:27] Negotiating media buying rates for traditional media. [08:10] Buying into specific postal sectors for marketing. [11:25] Propensity modeling and ranking postal regions. [14:08] Offline marketing has time lag; online is instant. [18:17] Consider various model selections for better results. [23:07] Start with substantial investment, consider expert advice. [28:27] Insider Tips from Nicky! Find the notes here: https://keepopt.com/211 Download Shopify's new industry report >> https://keepopt.com/shopify****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Send us a Text Message.Katie here, welcoming you back to another episode of the Treat Your Business podcast. Today we delve into the importance of visibility for your clinic or studio. Buckle up, because we're about to embark on a journey to ensure you're seen not just seven times, but twenty or even thirty times by your potential clients. Episode SummaryIn today's episode, we explore the critical topic of visibility and why being seen consistently is crucial for the success of your clinic. Drawing from personal experiences and real-world examples, I discuss how frequent visibility impacts client recognition and business growth. We also examine various strategies to enhance your presence, ensuring a constant flow of leads into your business.Key TakeawaysThe Rule of Seven: Traditionally, it's believed that a person needs to see your brand seven times before they take action. However, due to the increasing volume of information, this number has risen significantly.Consistency is Key: Sporadic efforts do not yield results. Whether it's social media posts, Google Ads, or collaborations, maintaining a consistent presence is essential.Multi-Layered Marketing: Don't put all your eggs in one basket. Diversify your marketing strategies to include both online and offline efforts.Know Your Audience: Understanding where your ideal clients spend their time helps in targeting your marketing efforts effectively.Track and Adapt: Always track your marketing efforts to identify what works and what doesn't. Adjust your strategies based on this data.Real-World Examples: Hear about the diverse strategies we've implemented at our clinic, from sponsoring local events to collaborating with golf clubs and running online ads.Impactful Messaging: Your marketing message should resonate with the needs and desires of your clients. Avoid jargon and focus on the benefits they seek.Learn from Failures: Don't be afraid to fail. Each failure is a learning opportunity that brings you closer to success.Remember, being visible in your community and online is not just about putting up a flyer or posting on social media sporadically. It's about showing up consistently, understanding your audience, and adapting your strategies to stay ahead. Thank you for joining me today, and I look forward to our next episode where we'll dive deeper into offline marketing strategies.Resources: Join this months FREE masterclass https://join.thrive-businesscoaching.com/masterclass-registration Score App: https://bizhealthcheck.scoreapp.com/ Join our FREE group for clinic owners https://www.facebook.com/groups/thrivebusinesscoaching Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb This podcast is sponsored by HMDG

When you need new tires for your car, you don't buy each one at a different store. Use the same approach for marketing, and WGA will make it easy, because they offer... well, everything, and you can combine them any way you want. Visit https://wgaglobal.com WGA City: Chicago Address: 875 N Michigan Ave Chicago, IL United States Website: https://wgaglobal.com/ Phone: +1 866 324 0007 Email: contact@wgaglobal.com

Discover how Sebastian Westerby, CEO and Co-founder of Tort Experts, transforms the legal marketing realm using formidable lead and case acquisition techniques on the latest episode of Invest In Yourself: the Digital Entrepreneur Podcast. Host Phil Better delves into Sebastian's unique story of entrepreneurship initiated at the cusp of the COVID-19 pandemic, seizing a market void to generate exceptional ROI for their clients. Learn the secrets behind Tort Experts' groundbreaking software that optimizes marketing processes and guarantees cost per case, all while prioritizing transparency and accessibility to justice. This episode isn't just a journey through the ingenious strategies that catapulted Tort Experts to success in record time; it's a masterclass in maximizing every opportunity and leveraging adversity—essential listening for any aspiring digital entrepreneur eager to leave an indelible mark on their industry. Tune in and get inspired to craft your path and, like Sebastian, invest in creating a legacy that transcends.

On this episode of DTH The Podcast, hosts Cyd and David delve into the often overshadowed but crucial topic of offline marketing for salon owners and hairdressers. While the digital world continues to thrive, they highlight the importance of person-to-person interactions and local community engagement in building robust businesses. They share nostalgic tales and current strategies about how offline efforts, like distributing business cards and joining the local chamber of commerce, played pivotal roles in their success. The discussion also touches on the need for hairdressers to explore and refine their skills early in their careers by engaging directly with clients beyond digital platforms. Full of practical advice, this episode emphasizes returning to traditional marketing roots to complement online strategies, ensuring salon owners and stylists achieve balanced and sustained growth.

Join us with Luke Page as we explore unconventional yet powerful strategies for coaching success in the latest episode of Coaches To The Moon. From engaging in offline marketing tactics like handing out business cards at gyms to Luke's revolutionary "King Affirmations" method, this episode uncovers hidden gems for coaches seeking to expand their reach beyond the digital realm. With laughter, introspection, and actionable takeaways, Luke shares his personal journey of starting over and finding fulfillment while offering valuable insights to elevate your coaching game. Tune in and embark on a transformative adventure to take your coaching to new heights. Timestamps 00:00 Intro 04:41 Being a groomsman. 07:21 Awkwardness at weddings. 11:30 Social media content competition. 14:08 Offline marketing strategies. 23:33 The law of polarity. 25:27 Being the face of the brand. 29:16 Success and happiness in life. 34:41 Losing everything and starting again. 38:23 Affirmations and elevated feelings. 45:29 The King Affirmations Method. 49:05 Affirmations and self-belief. 54:34 Conclusion 55:52 Outro

https://www.GoodMorningGwinnett.comThis episode explores how small businesses can stand out without relying on social media. It emphasizes the power of storytelling, community involvement, exceptional customer service, and personal networking. Quality over quantity, creative offline marketing, thought leadership, building personal customer relationships, and referral programs are highlighted as key strategies. It concludes that investing in these areas can create deeper connections and a unique market presence beyond the transient nature of social media trends.

This week, I wanted to share an excerpt of the masterclass I held last week. I discuss some marketing strategies, how to create an aligned marketing plan, and many other valuable tips in this episode.A brief summary of what I discuss: 

Erik und Wiktor Stopa von Revolut diskutierten auf der diesjährigen PAKCon live über die Idee hinter Revolut und tauchen in den B2C FinTech-Markt ein. Sie sprechen über erfolgreiche Marketingstrategien, Anforderungen an die Marketingorganisation und die größten Herausforderungen auf dem Weg zu einem profitablen Geschäft. Unter anderem geht es um folgende Fragen: Was ist und was macht Revolut? Womit verdienen Challenger Banken vs. traditionelle Banken Geld? Wie schafft Revolut seine Wachstumsziele in diesem hoch-kompetitiven Markt? Wie sieht das organisatorische Setup aus, insbesondere von Marketing und Sales? Welche Top 3 Herausforderungen siehst Du in der Zukunft? Wiktor Stopa ist Head of Growth bei Revolut und verantwortet dort die Marketing- und Business Development Aktivitäten für den DACH-, Benelux- und Frankreich-Markt. Stopa war zuvor beim Versicherungs-Startup Clark für das Offline-Marketing verantwortlich.

In this week's Good Marketing Brief, Nhu and Noah discuss ... Why should nonprofits focus on brand experience during EOY?How does media play a role in branding, and how can nonprofits combat the rising costs of media?What's the attention economy, and what useful info can be found in the recent study with Jonah Berger, Marketing Professor at Wharton, UPenn?Barbie, Netflix, and TikTok — what does any of this have to do with EOY fundraising?Read and subscribe to the Good Marketing Brief newsletter

Meet Arjan Singh,  the co-founder of Jolie.Jolie is a beauty and wellness brand dedicated to enhancing skin, hair, and overall well-being by ensuring the purity of shower water.In this episode, Arjan talks about Jolie's brand story, the idea behind it & ways Jolie has conquered in its industry in less than 2 years.TopicsBrand story of Jolie Co-founder roles Offline marketing & salesStorytelling Influence marketingB2B distributionTakeawaysProducts are born of out of common problemsOld products can be reinvented in a new category; Jolie took a plumbing product and made it a beauty productPhase of life and left vs. right brain are ways founders can complement each otherDTC is the easiest channel to control and best for telling brand storyPeople influence people and brands should strive to create conversionA brand needs to be bigger than its product. To that end, the red thread that connects all of Jolie's campaigns is water. They have content covers thinking in the shower to surfing, oysters, and the beach. Putting a great product in the hands of the audience, is the best way to seed influenceGuerrilla marketing tactics like strategically placed stickers and truck wraps with provocative messages can drive substantial interest and conversationSome helpful B2B channels for Jolie have been hair salons and Erewhon which act as both marketing and sales channels. Jolie is also in Goop, Blue Mercury, Saks, and Nordstrom.Please let us know your thoughts about the episode!Where to find Kai Lim:Linkedin: https://www.linkedin.com/in/arjanhsingh/​Website: https://jolieskinco.com/Where to find Kait Stephens:Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/Website: www.brij.it SUBSCRIBE TO THE OMNICHANNEL MARKETERwww.theomnichannelmarketer.com

If you don't know who Marc Scott is, you should. The VOpreneur is helping Voice Artists around the world navigate the nightmare that is marketing your Voice! This week, we have him on the show to talk about everything from emailing leads to the Red Socks... Find out more about him and his great services here: https://www.vopreneur.com/ A big shout out to our sponsors, Austrian Audio and Tri Booth. Both these companies are providers of QUALITY Audio Gear (we wouldn't partner with them unless they were), so please, if you're in the market for some new kit, do us a solid and check out their products, and be sure to tell em "Robbo, George, Robert, and AP sent you"... As a part of their generous support of our show, Tri Booth is offering $200 off a brand-new booth when you use the code TRIPAP200. So get onto their website now and secure your new booth... https://tribooth.com/ And if you're in the market for a new Mic or killer pair of headphones, check out Austrian Audio. They've got a great range of top-shelf gear.. https://austrian.audio/ We have launched a Patreon page in the hopes of being able to pay someone to help us get the show to more people and in turn help them with the same info we're sharing with you. If you aren't familiar with Patreon, it's an easy way for those interested in our show to get exclusive content and updates before anyone else, along with a whole bunch of other "perks" just by contributing as little as $1 per month. Find out more here..   https://www.patreon.com/proaudiosuite   George has created a page strictly for Pro Audio Suite listeners, so check it out for the latest discounts and offers for TPAS listeners. https://georgethe.tech/tpas If you haven't filled out our survey on what you'd like to hear on the show, you can do it here: https://www.surveymonkey.com/r/ZWT5BTD Join our Facebook page here: https://www.facebook.com/proaudiopodcast And the FB Group here: https://www.facebook.com/groups/357898255543203 For everything else (including joining our mailing list for exclusive previews and other goodies), check out our website https://www.theproaudiosuite.com/ “When the going gets weird, the weird turn professional.” Hunter S Thompson    Summary On this episode of Pro Audio Suite, voiceover and marketing coach Mark Scott is featured. Mark shares how he started his career in marketing out of necessity to make it in the voiceover industry. Now, he helps other voiceover artists navigate their own marketing journey. Covering a range of topics from social media strategy, dealing with rejection, the power of micro habits, and avoiding distractions, Mark provides valuable insights on how to set yourself apart in a saturated market. He also emphasizes the importance of continually bringing in new prospects to maintain success. The episode also dives into his experimentation with affiliate marketing and his innovative use of national days for promotional sales. He shares his approach to gifting clients, stressing the importance of showing appreciation. The discussion also touches on techniques for enhancing creativity, a crucial skill for both voiceover work and marketing. #VoiceoverMarketingGuru #ProAudioSuitePodcast #MarketingInAudioIndustry    Timestamps [00:00:00] Pro Audio Suite Introduction [00:00:39] Guest Introduction - Marketing Guru Mark Scott [00:01:27] Mark Scott's Journey to Voiceover Marketing [00:03:21] The Challenge of Offline Marketing for Voiceover Artists [00:08:49] Pros and Cons of Social Media in Marketing [00:10:37] Cultural Influences in Marketing Strategies [00:11:42] The Power of 'No' in Building Relationships [00:13:55] The Impact of Micro Habits on Growth [00:17:05] Distraction - The Enemy of Marketing [00:20:56] Tailored Marketing Advice for Voiceover Artist Andrew [00:28:49] Mark's Recent Marketing Endeavors [00:31:48] The Danger of Complacency in Successful Businesses [00:33:04] The Art of Gifting in Business Relationships [00:34:27] Capitalizing on Unconventional Sales Opportunities [00:36:36] Sparking Creativity for Social Media Content [00:42:30] Pro Audio Suite Closing Remarks    Transcript Speaker A: Y'all ready be history.,Speaker B: Get started.,Speaker C: Welcome.,Speaker B: Hi. Hi.,: Hello, everyone, to the Pro Audio Suite. These guys are professional. They're motivated with tech.,Speaker C: To the Vo stars George Wittam, founder of Source Elements Robert Marshall, international audio engineer Darren Robbo Robertson and global voice Andrew Peters. Thanks to Triboo Austrian audio making passion heard. Source elements. George the tech. Wittam and robbo and AP's. International demo. To find out more about us, check thepro audiosuite.com line up.,Speaker B: Learner. Here we go.,Speaker C: And don't forget the code. Trip a P 200 to get $200 off your tribooth. This week we have a guest. He hasn't as many kids as Robbo, not as cute as Robert, not as smart as George, but he's one of us, and that counts for something. Would you please welcome the marketing guru, Mark Scott. How you doing?,Speaker B: Mark, I see what you did there. I totally caught what you did. Somebody's been listening to my podcast and playing off my opener.,Speaker A: Who would do that?,Speaker C: Exactly.,Speaker A: Really?,: Cheeky monkey.,Speaker B: Look at you guys doing your research.,Speaker A: I appreciate know we go out of our way. We do work hard.,Speaker C: We do indeed.,: Don't speak for yourself. I just show up.,Speaker C: Actually, I was lying before. I'm the same. Yeah. So the question I have to get the ball rolling. How did you sort of end up being like the voiceover marketing guru?,Speaker B: Because I needed to make money in voiceover, and I had to figure out how to do it. I'm one of those voice actors, show of hands, who's been ceremoniously, dumped from their radio career, right. And defaulted into voiceover. And I wasn't making any money when I first started in Voiceover, and I was like, I know I can do this. I know there's a way to make money. Casting sites will only take me so far. And so I started figuring out, at first by accident and then with a little bit greater intention, how to actually market myself. And I remember I read a book that Gary Vee wrote. Everybody knows Gary Vee in the marketing space and in that book, Gary Vee said, you should write a blog. And so I thought, all right, well, if Gary Vee says I should write a blog, I should write a blog. But I didn't know what to blog about. So I just started blogging about all of the marketing stuff that I was learning while I was on this journey. And I guess the end result of that was people thought that I was a marketing guru. And so I just roll with it.,Speaker A: Is that how you see yourself?,Speaker B: I mean, now I do see myself as a voice actor and a marketing coach for voice actors. And even though that was never the original intention, voiceover was obviously the original intention. The coaching thing was just one of those things where I guess you get to a point where the market kind of dictates it when you start getting a lot of people emailing you saying, can you help me with this? Or do you offer coaching? Or I got invited to speak at a couple of conferences and I was like, man, maybe there's something to this, maybe I should roll with this. And I think the best part of it is that it helps to keep me sharp. I can't get complacent because I'm helping other people and having to stay on top of what's going on and having to pay attention. And so that keeps me sharp too.,Speaker A: Because marketing yourself is a hell of a job, isn't it? It takes a lot of time.,Speaker B: It is.,Speaker A: Is that something that you sort of, as part of your coaching, you're teaching people, is how to best use their time as well, to fit all this stuff in, to run a database and to do prospecting and to send emails and are you sort of helping them with their time on that as well?,Speaker B: Well, I mean, the thing that I always joke about is people ask me, how many marketing emails should I be sending? And my response is what you're really asking me is what is the minimum amount of marketing that I can do and still get away with it? Because this is not what voice actors want to do. Right. They sign up to be in the booth and do the recording, but the reality is, if you're not in the booth and you're not doing the recording, it's probably because you're not doing the marketing. So it takes time. Yes, but for me, it's like, what else am I going to do if I'm not recording? I might as well be spending my day making new connections, getting in front of new people, so that I can open the door to do more recording down the road. Right?,: It's probably better than obsessing on whether you have the best microphone for voiceover.,Speaker B: Yeah, I think so.,: It's much better use of your time, I can tell you.,Speaker A: Yeah, because marketing is something that I mean, I'm basing my assumptions here on the Australian market, but 20 years ago, a voiceover artist marketing themselves was unheard of because you had an agent and they pretty much did all that for you. So it's only a sort of recent thing. Do you find that maybe that's part of the issue is that voiceover artists in general have only just recently been thrown into this situation and they're madly trying to figure it out without really anyone to sort of base their marketing strategy on or whatever. Do you find that maybe we're all a bit new to this?,Speaker B: It might be an oversimplification, but I think looking out at the macro level, I think there's probably three different classes of voice actors. There's the voiceover veterans who were around in the glory days of voiceover when it was all agents and in studio, and your agents did everything for you and they brought you in studio and obviously the industry still exists like that in certain areas, but not in a lot of areas anymore. Then there was a group of voice actors who kind of came in during what I call the glory days of online casting. And so for them it meant signing up for a Pay to Play membership, submitting auditions on Pay to Play and maybe they had an agent or two as well. And for voice actors that have come in, we'll say the COVID era voice actors, the glory days of online casting are over. It's not really a sustainable way to build a full time business. Obviously the agent model has shifted a ton and so I think those voice actors are more in tune with the fact that marketing is how this gets done. And I think that voice, like, I came in the glory days of online casting and I was in denial for a while, but when I started seeing things change on the Pay to Play, I knew, okay, I got to figure out a better way. And I don't happen to live in a New York or in La or a Chicago where the full agent model may still work for some people. And so I do think that for a lot of voice actors, they're creatives. They operate from the creative side of their brain. They want to be in the booth doing creative things. And marketing, I think, comes from the other side of the brain and so it's not a natural fit and that's why they don't think about it initially, it's why they don't necessarily want to do it. Can't blame them for that either. But it opened up the door for somebody like me to be able to come in and help them with it because I'm actually not a creative. So I operate from the business side of my brain first.,Speaker C: Yeah, it's interesting though, because winding the clock back, I remember when I like, you finished my radio career and moved to Melbourne 25 years ago. I got into voiceover, got an agent and I was sort of started working, but it was a slow thing. And I walked into a studio one day and I remember sitting and waiting to go in. They had no idea who I was, they just had a name on a piece of paper that I was coming in to do a voice. But I watched the way they communicated with the talent that was leaving and it was like, hey, see you Matt, blah, blah, blah, whatever. It was all like face to face. They knew each other, so I thought there's got to be a way of shortcutting this so I can actually become visible to them as opposed to just being a name on a piece of paper. So I went out and found a photographer and I got a whole bunch of shots taken. And the brief was there were certain colors that I wanted to do, but I wanted to make it look like I was releasing an album on a CD. And I was the singer, so I was the artist on the front cover, which I did. And so I produced all these videos, which in those days was VHS for on camera stuff. I did a bunch of CDs with this picture on it and it was an immediate shortcut because I just did every studio, went to every studio, dropped these kits off with my demo and all that kind of stuff, and it was amazing. When I walked in, they knew who I was because on their desk was my photograph on the CD and everybody else just had their name and a contact number.,Speaker B: Yeah, I was going to say at that point in time, probably nobody else was doing that. So it makes it so much easier for you to stand out. Right. That's how you get noticed.,Speaker C: Yeah. And it worked. It was like, it was an immediate shortcut. I probably saved about six months of traipsing around the studios.,Speaker B: Yeah, for sure.,Speaker A: Is there an online equivalent of that today, do you reckon, Mark, or is it just a slow slog?,Speaker B: I mean, social media is I wouldn't call it a shortcut. Can you get lucky on social media if you find the right audience or hit the right niche or do the right thing? Of course, I've seen many voice actors who have gone viral on TikTok or on YouTube or on Instagram, and that has led to opportunities. I wouldn't say that it's necessarily the norm for it to happen quickly, but I do think that if you use some of those tools consistently, over time, you start to build a following, you start to get recognition and people start to notice who you are and pay a little bit more attention.,: Yeah. I can tell you from someone who's started his business at the beginning of social media, it's been a very long slog because you do just spend time building up the brand and the name recognition and establishing yourself as an authority on the subject of something. So, yeah, it's a way to do it. It's definitely not the fastest, I would say.,Speaker B: Yeah, I would say now, I don't know that I would release the VHS, but I would say that there's a full circle coming around. Like I've had some success doing things like postcards because everybody else is doing email and inbox and social media and nobody's sending anything through the mail anymore. And so that's one of the ways that you stand out. So walking into a studio today and dropping off a package, nobody's doing that again now because everybody's doing email and social media, so there might be a full circle opportunity to kind of jump the line a little bit in that regard.,Speaker A: Will that be the next episode of your podcast, Mark?,Speaker B: Yeah, maybe I'll bring you guys on the show and we'll talk through that one.,Speaker C: As far as countries are concerned, do you find the attitude towards marketing changes depending on which country you're marketing yourself into?,Speaker B: I don't know if the attitude changes as much. I think maybe the platforms change a little bit. Like for example, I've got some clients in South America who don't do email at all. Everything happens on WhatsApp. And so if you're emailing them and they're not responding to you, that's why. Because they don't actually operate on their inbox, they operate out of WhatsApp. And so that's a little bit different. I think the whole North American 24/7 hustle culture, I don't think that necessarily plays the same way in certain European markets where they actually take time off and leave the office and end their workday. And so if you're dropping marketing emails in their inbox at eight or 09:00 at night or whatever, I don't know that that necessarily lands. So I think there's little things, little nuances maybe from country to country, region to region. But at the end of the day, we're all trying to accomplish the same thing. We want people to hear our voice and if our demos are great, then hopefully that does the selling for us.,Speaker A: Yeah, well, talking about email, I've heard you mention a couple of times that no hearing no is actually a good thing. Do you want to explain that to people who maybe haven't heard you talk about this before?,Speaker B: I think that when we're sending out our marketing emails, obviously we want everybody to say yes and we want everybody to hire us and we want every email that we send to be a potential opportunity. And so when we get that rejection, our natural instinct is to take it as know, I might not be any good or maybe my demos aren't good enough or maybe my studio stinks, I need to call George. Whatever. Right. We start to go into all of this negative spiral of everything that's wrong with us when the reality is maybe they don't use voice actors or maybe they've already got a full roster or maybe there's just nothing that fits your voice or whatever. Right. There's 1000 reasons why they don't need you. Only one of those reasons is they didn't like you. But by them just telling you no straight up now, you know, so you don't have to put any more effort into building a relationship with that person going forward. And so much of marketing is building relationships. I would rather devote my time, my effort, my energy to building relationships with people who are potentially going to hire me than spending it on somebody who was never going to hire me in the first place. So the sooner they tell me no, I'm not interested, the better it is for me in that regard because I can devote more time to better prospects.,: Yeah, kind of the same thing as like unsubscribes. Like whenever I send out an email campaign, there's a certain percentages of unsubscribes, maybe a half a percent, but I used to be like, oh man, people don't want to hear it. And it's like, no, that's good. Now you've weeded it down. Now the ones that are left are the ones that really do want to hear from you. And that lets you know people that's true from you, because they're telling you they don't want to hear from you. It's not a bad thing.,Speaker B: When I started building my email list, I took it so personal. Like, I wanted to call up every person who unsubscribed and be like, did I say something wrong? I'm so sorry. Right? You don't want that rejection, right? But now the unsubscribe is a gift in that sense, because now you know that's somebody who was never going to work with you anyway, so focus your attention somewhere else.,Speaker A: I want to take a bit of an off ramp here and head in a different direction, just for a second, because you and I have one thing in common that I know of and we're a bit of a fan of a book called Atomic Habits from a gentleman who I've been lucky enough to interview for an hour or so. A guy called James clear. And his book talks about how micro habits can actually change our lives. Just little things that we do every day that become a habit, can actually change our business, our family life, anything that you want to change, really. And I was wondering if you, in your time of reading James's book and sort of thinking about the things that he's spoken about, if you might have like three habits or so that a voiceover artist should get into in terms of their marketing if they want to become more successful.,Speaker B: One of the things that I talk about all the time with email marketing is send ten emails a day, which is not a big number when you break it down. Ten emails a day, that's not a big number. That's something that realistically, you could probably do in about an hour. It doesn't seem like a lot ultimately, but if you do that five days a week, you just sent 50 emails. And if you do that consistently for a year, that's 2500 emails. And if you get a ten or 15% response rate, that's 200 and 5275 prospects that are now in your database. After a year of just sending ten emails a day, like just focusing on one simple, small task that's an hour out of your day at most, but can create an exponential growth opportunity for you if you do it consistently for a year. And so I think the same applies to social media, though, too, right? Like if you post once a week or twice a week, but you just do it consistently, you get into that habit of doing it consistently, not sharing an update when you've got an update and then falling off for 30 days and then coming back. And now you got to start all over again with the algorithm, and you've got to retrain the algorithm, right? I think some of those simple little things that you can break down into daily tasks that you can accomplish in 10 minutes, 15 minutes, an hour to send those emails or whatever, it does make a big difference, and it's important. I work with voice actors. There's a group of voice actors that I coach for an entire year. Every year, I build out a mastermind group, and in December, we meet. I meet with each of one of them one on one, and we set the big goals for the entire year. Like, when I get to the end of the next year, these are the things that I want to accomplish. And then the next step from that is breaking it down into, okay, what does that look like over individual quarters? What does that look like over a month to month basis? And then, what does that look like on a day to day basis? So that you don't just focus on the great big overarching goal for the entire year, but you're breaking that down into more bite sized pieces, right? It's the whole idea of eating the elephant one bite at a time. And I think that's the concept, basically, of the micro habits. And that's why I love that book. I think everybody should read that book.,Speaker A: It's a ripper, isn't it?,Speaker B: It really is.,Speaker A: What do you think's the biggest enemy of doing? Easy to for me, it's so easy. If I'm getting on to do my socials, it's so easily to get distracted and go, oh, look what my mate Sean posted last week. And look at this, look at that. Do you reckon distraction is an enemy of our marketing?,Speaker B: 100%. There was a study that came out, and I know I'm going to get the numbers wrong, but it was something like, for every time that we allow ourselves to get taken off focus, it takes, like, 26 minutes to get back on track or something like that, right? And so one of the things that I say with social media, and I teach this to voice actors, like, okay, you're going to use LinkedIn because you think that that's a really good platform for you based on the type of work that you want to get. One of the things that you got to do on LinkedIn, if you really want to gain traction, is you've got to be consistent. Okay, what does that look like? And I say set a ten minute block in your calendar every morning and use an alarm. And when that alarm goes off after 10 minutes, get off. Because social media is designed for the endless scroll, right? Like, they've literally engineered these sites to keep us there as long as humanly possible. And so you have to be intentional about getting off and moving on to the next task. Otherwise it is 2 hours later and you're still flipping through reels on Instagram or whatever. And so I think you've got to be very careful about stuff like that.,: Yeah, I had to come up with a hack for me, I am one of those keep many tabs open in Chrome, people, all the things I use to run my business, all the different software websites, everything is like tabs, right? So what I do now is I check Facebook and then I close the just that one little thing keeps it from looking at me and taunting me to click on it because it's just not there. And that's my little hack.,Speaker A: James Clee would be proud of you mate. That's an atomic habit.,Speaker B: So often during the day my phone is not in my office because it's too easy, right? It's too easy. Apple lets you set up the custom focuses in the operating system and so I can set a custom focus that the only people that can text me or get a call through to me during certain times of the day. When I'm in that focus is like my wife and my kids, right? Everybody else can wait at that point because I don't want one ping on your phone. One notification is never just let me just check that one text or let me just answer that one email. It's always 25 minutes later and checked the weather and checked the stock market and went on Twitter and had to look at Instagram or whatever, right? And so it's too easy to lose the time.,Speaker A: Is that a thing for you if you've got that set up on your phone? Does that mean that there's a time of the day, I guess given outside of voiceover sessions and stuff but is there a particular time of the day that you do this sort of work?,Speaker B: When it is available in my schedule because my days are very unpredictable but I try to leave certain parts. Like you can't schedule a session with me before 11:00 a.m. So the first couple of hours of the morning, that's time when I can really just focus on my business and you can't schedule a session with me after 04:00 in the afternoon and so there might be an hour or two after 04:00 where I'm focused and that's where I'm going to do my things. But then if I have spare time in a day where somebody hasn't booked me for whatever reason, phone goes into the focus and it lets me settle in to do whatever the task is that I need to do. 30 minutes of deep focused work is so much more productive than 2 hours of periodic distracted work in between checking socials and text messages and getting yourself into a.,Speaker A: So let's let's, let's get a little bit micro on know, let's take Andrew as an example. Andrew's got an agent here in Australia. He's got an agent in the States. He does work that he drums up himself out of Singapore and Dubai. What should a media strategy for someone like Andrew, and I'm not asking you to give him a freebie here, but in general terms, what sort of things should Andrew be thinking about if he's going to go out there now and market himself and drum up some more work?,Speaker B: What kind of work is Andrew looking for?,Speaker C: That's a very good question.,Speaker B: Probably particular genre.,Speaker C: I'm just kind of thinking the things that I probably do mainly, which is promo work, TV promos, radio imaging.,Speaker B: Then.,Speaker C: I do quite a lot of mainly commercials, long form stuff. So I do like everything really. But I guess the main thing is what I'm booked for is the imaging or promo and also the soft sell sort of luxury product kind of voice.,Speaker B: So one of the things that I think you could be doing is looking at you got a great voice, you got that you sound like a TV promo documentary.,Speaker A: God, don't strike his ego anymore, please.,Speaker C: Oh, come on, someone's got two.,Speaker B: You have the kind of voice that people will sit and listen to on TikTok. You do. And I think there's one of two things that you could do. I think that you could either just do it straight and record yourself reading promos imaging, stuff like that, make some videos in the studio of you doing that as just a way to demonstrate, but also give people the opportunity to hear your voice. Or I think there's an opportunity to go in a completely different direction. The person I'm thinking of in particular is Christopher Tester. He's a voice actor out of the UK who is a classically trained British RP theater actor. And he goes on TikTok and reads monologues know, plays and historic books, different things like that, right? And he's created this whole niche with videos that constantly are going viral, but then people are also constantly writing him and saying, hey, do this one next, or do this one next, which keeps the audience coming back, keeps them watching, keeps the videos going viral. But it was a demonstration of his acting ability and so people end up booking him for voiceover work specifically because of that, because they're seeing his acting abilities. So I think if you could come up with a fun way to do some social media content that highlights your voice but demonstrates your skill, I think that's one of the things that could be done in a relatively short amount of time every day, dedicate 30 minutes to it. Making videos for social media doesn't need to be a complex task anymore. If you've got an iPhone or whatever, you've already got a superior camera and you've got a studio, so you've got great audio, so that's really easy. And I think that would be one thing that I would be looking at. And then the other thing is, I would set a target for myself of I'm going to connect with whatever it is, five radio station program directors every day. And maybe that's going to be through LinkedIn, or maybe that's going to be through email, but it's just getting yourself in front of a few new people every day, and that number is going to change. Right. For a successful working, six figure talent who doesn't have a lot of time, right? They can contact 2025 people a week and just keep some new, fresh people in the pipeline. For the voice actor who doesn't have a whole lot of work right now and is still trying to build their business, you're going to contact ten or 20 people a day and work at filling up and creating that pipeline. But those are two things that I think that you could do to open up some opportunities for yourself. And that one's okay. That's okay. It's on the house.,Speaker A: There you go. And I'll be expecting to see the first video tomorrow. Andrew? Yes.,Speaker C: I wonder what I'll do on TikTok. I dread to think we're going to.,Speaker B: Premier it with the podcast episode.,Speaker A: So you know what's interesting in hearing you talk about that, Mark, is that how niched our marketing needs to get. Then? If we're aiming for a TikTok audience, do we really need to niche it down to, okay, I'm going to do it about acting, or I'm going to do it, or is there any scope anymore for just that I'm a voiceover actor and I can pretty much do everything? Or do we need to niche all our marketing down?,Speaker B: I think that it's possible to do a niche that has absolutely nothing to do with voiceover whatsoever. If it is a niche that you have a skill in or a passion in, and you can connect with an audience in. The best example of that is Stefan Johnson. So he's an American voice actor who does food reviews on TikTok, and they're hilarious, irreverent, fun. And the guy's got I don't even know at this point, he's probably got ten or 11 million followers on TikTok. Every video he does, I think, goes viral. That pretty much is the way it works. Now, he is not talking about voiceover. He's just talking about food and snacks and fast food and doing his reviews, who's got the best burger, who's got the best pizza, whatever. But because he reaches such a broad audience, so many people are watching his videos, it's inevitable that somewhere in that audience of millions of people are people who make buying decisions about voiceover for whatever, from the local video production company to the executive producer at a cable network or whatever. And so that has opened up a door for him for tons of voiceover opportunity. And so I think sometimes we limit ourselves by getting too focused on the voiceover box and thinking we have to. Be in the voiceover box. And so is there something that you can talk about, that you are passionate about, that you love, that you have a skill for, that you have an education for? Whatever? Is there a way that you could create content around that that highlights your voice still or highlights your narration skill or your acting skill or whatever? Doesn't specifically have to do with voiceover, but I think the two tie themselves together eventually.,Speaker A: Now people out there are going to go, it's all right for you, Mark, you've been doing this for a while now, you've got it down pat. I'm just a lowly little voiceover artist sitting in my home studio. I have no idea where to start. Would your advice be just bite the bullet and start?,Speaker B: Yeah. Because your first video is not going to be your best video. The first email that you send is not going to be the best email that you send. The first social media, a post that you create is not going to be the best, but you've got to get the first one out of the way to get to the next one, which is going to be a little better. And the one after that, it's going to be a little better. Honestly, if I go back to, let's say, 2008 910, somewhere in there, when I first started doing a little bit of email marketing, it is honestly an act of God that I ever booked a voiceover at all because I can go back and look at some of those early emails and be like, what the heck? I didn't have a clue what I.,Speaker C: Was doing, but I was just exactly.,Speaker B: Doing it and then learning as I went, getting incrementally better. And that's what opens up the door to more opportunity down the road. And so, yeah, I think it's really easy to get perfection paralysis, right? I've got to have everything lined up before I got to have the perfect camera, the perfect audio, the perfect studio, the perfect backdrop before I can make my first video. Or I've got to have the exact formula worked out for the ultimate marketing email before I can ever send the first marketing email. And we let that become a crutch or an excuse that keeps us from just doing the thing when the reality is it's just like voiceover. My guess is, and you guys could probably attest to this your first time in the booth and your hundredth time in the booth, I'm hoping on the hundredth time you were better, you get in your reps and you get better over time.,Speaker A: Yeah. So, George, I know you're deep in marketing. George, the tech at the moment, is there anything you reckon Mark could I'm.,: Writing virtual postcards on a website right now.,Speaker A: You're deeply engrossed in this interview then, George, I can see.,Speaker C: Yeah. But I'm thinking that that postcard idea is an absolute cracker.,: Yeah. I mean, I just received a postcard from a consultant who's doing some financial consulting for me, like a financial planner type person. And I was like, oh, I haven't gotten a handwritten thank you card in the mail in a really long time. In this case, it looks legitimately. Like, she legitimately handwrote this card and sent it to me.,Speaker B: Yes.,: And I thought, man, if she's got time to do that, I mean, we have time to do that now. My handwriting sucks. It just does. And I could pay my assistant to write these cards, which I might consider doing. And there's also these websites where you can do, quote unquote, handwritten postcards and send them out and they mail them for you and they print them and they do all that stuff. So it's something I'm considering trying in those postcards, having a little coupon code for a please come back. But I have been in absolute, hardcore, full court press marketing mode for the last three months. For George, the tech, you say when you're not working, you need to be marketing. And sales really slumped in the summer this year for us. And I was like, okay, I can either get really frustrated and figure out ways to just start cutting costs and slowing things down or really just go for it hardcore. With in my case, the thing I've been really ramping up is affiliate marketing. And that's been where I've been focusing my energy. And I've got some great advisors around me. I talk to my own marketing and strategist person almost every single week. And I need that accountability, someone to follow up with me, someone to tell me, hey, we had that meeting and I told you to do all this stuff, so go do it. Because it's an insane undertaking to run this business, keep everything functional still, keep my clients happy and on time and keep all the marketing and the biz dev all going. And that's what I've been doing the last few months, actually. I started to realize I'm actually kind of enjoying doing more biz dev. And the shift of my time, of my day is it's legitimately shifted. I don't do as much billable time as I used to, but we have other people doing more billable time and that's awesome.,Speaker B: It brings up a whole other point, though, that I think is important to consider, and that is there comes a point when you've been doing your marketing and it has paid off and business is going really well and you're busy and you're in the booth consistently or you're doing studio builds consistently, or whatever it is that your thing is that you're doing consistently. And what's the very first thing that often gets cut from the schedule? It's the marketing.,: Yeah, the marketing.,Speaker B: And then complacency sets in, right, complacency sets in because you've built a successful business. I've got a successful business, everything's running, firing on all cylinders. But one thing that this industry will teach you over and over again is that clients don't last forever. And so if you are not constantly bringing new people into the mix, then you don't have anyone to replace those clients that ultimately fall away. And so complacency is one of the most dangerous things for any voice actor or business owner for that matter, who's built a successful business. Because it's really easy to work to get there and then when you get there, to relax and enjoy it. And that doesn't mean that you can't relax and enjoy it. Obviously, I don't market the same way now that I did when I was building a full time business, but it's important that I never just stop, that there's always something new coming into the pipeline.,: Yeah, well, the thing that always happens at the end of the year is everybody wants to get out their holiday cards and all that stuff, right? And holiday gifts. And the problem with the holidays is it's too damn busy to do all that stuff, right. Like by the time you're thinking about it's time to be doing my holiday stuff. Now work is like firing all cylinders. You're really cooking. And that seems to happen almost every year for me. And how do you decide and again, not expecting extremely specific answer, but how do you decide about gifting? Because I know some folks and actors and myself included, some of your clients spent more with you than others this year or over the last five years. Is it a very simple mathematics? You just look and say, okay, someone spent more than X, I'm going to give them X? Is that kind of how you look at it?,Speaker B: Honestly, it's something that I don't do a ton of. And one of the reasons why is because there are so many potential pitfalls. And I mean, I guess it depends on where you're working. I do a lot of work for corporate, right? It's a lot of corporate and Elearning and stuff. So it's a lot of corporations. There's a lot of rules around gifting and you can actually get yourself into trouble doing that. And so it's not something that I do a lot of, but I do always make sure I make a point of sending thank you cards or letting them know that I appreciate them and all of that sort of stuff. I do think that there's something to be said for that. I was going to mention too, you got me thinking because you mentioned about the holidays and it's such a busy time and everybody's doing marketing over Christmas and New Year's or Cyber Monday, Black Friday, blah, blah, blah. One of the most successful sales that I ever ran for my coaching was on Groundhogs Day. I ran a Groundhogs Day sale because who the heck runs a Groundhogs Day sale? And so when every other voiceover organization is running a July 4 sale or a Labor Day sale or a Black Friday sale or whatever, I was like, I'm going to do a Groundhog Day sale and see how that goes. And I had no competition on that day. And so that's a little bit outside of the box when you're thinking about so can you look? There's a national day for everything. George and Uncle Roy post them every day. There's a national day for everything. You need to find a national day for something that is related to audio, sound, studio, microphone, whatever. And let that be your big marketing push day when nobody else is thinking about it or nobody else is doing it. Own that day instead of trying to compete with all the noise on a Black Friday or a Cyber Monday or whatever.,Speaker A: Don't talk about Uncle Roy around. AP. He's got huge marketing issues with Uncle Roy.,: But yeah, I mean that whole top of mind, that Uncle Roy thing, that whole top of mind thing that Uncle Roy does with that finding literally a reason to every single day post something, it's a smart idea, it's top of mind.,Speaker B: And now he's associated with it, right?,Speaker A: Yeah, he's that guy.,Speaker B: So you got to find your thing that you get associated with by default. Find that holiday, find that thing and make that the George the Tech day, the George the Tech event.,Speaker A: So we're sort of making our own Black Friday, is that the deal?,Speaker B: Yeah, I think that there's something to be said for that and it doesn't mean you ignore all of those other opportunities. But doing something special on a day that has some sort of relevance or significance but nobody else is doing it, it is one of the ways that you can potentially stand out.,: Love it.,Speaker A: So just quickly, just to sort of wind this up. Creativity is a big part of what we do in our work, obviously being voiceover artists and audio engineers and George doing what he does and that obviously needs to be reflected in our marketing. Is there any rituals or any sort of thing you do around creativity to sort of spark ideas in terms of what you might post on social media or what you might say in an email? Or do you just open up a blank email and hope the words come out?,Speaker B: Yeah, I spend ungodly amounts of time staring at a blank iPad pro with an Apple pencil in my hand waiting for the idea to hit so that I can write it down because it doesn't come. Believe it or not, that creative side doesn't always come naturally to me. But one of the things that I have gotten so much better at over the years and George, this could specifically apply to what you're doing. I am paying so much more attention to what my audience is talking about. So I have a Facebook group with 6000 plus voice actors in it. And the questions that they're asking in that group, the things that they're complaining about, the pain points that they're very obviously struggling with, every single one of those becomes a seed for a video, a podcast topic, a social media post, a course that I might eventually create. And so I've gotten to a point now and this is one of the perks of building that kind of network and that kind of following is that they don't realize it maybe necessarily, but they are feeding me my content ideas. And George, I know you could do the same thing. All you have to do is spend 5 minutes in a Facebook group and see there's a dozen people a day complaining about tech this, tech that, this problem that problem, whatever. Every one of those is a potential piece of content that you could create, whether it's a video, an audio piece of content, a Facebook post, a blog article, whatever. It's all content that is right there being handed to you specifically addressing the things that your audience is struggling with. And so that's one of the things that I do is just I survey my network a lot. What are you struggling with? Or if you could have one podcast interview that you would absolutely love to hear that would change your business, who would the guest be or what would the topic be? And I throw out surveys like that and that helps me to come up with ideas. And then when all else fails, I go sit in the backyard by the fire and enjoy the peace and quiet and hope that if I can clear my head enough and quiet myself enough, a brilliant idea will strike.,Speaker A: They do eventually though, don't they? That's the thing. It's true. I know there's some science behind this, but it actually is those moments when your brain's not actively thinking about the next email or the next social post that the ideas actually come.,Speaker B: Long walk always have a way to.,: Write things down or do a voice memo in the shower. In fact, I have an Amazon Echo Dot.,Speaker A: There's no camera in there that hangs.,: On the wall right over the doorway. And if I'm like in the shower, I can say hey yo Jimbo, remind me to do this while I'm in the middle of the shower because I.,Speaker B: Don'T want to miss. That so true.,Speaker A: Yep, yep, that's right. Well, I think it was AP will probably correct me on this, but I think it was either Start Me Up or Brown Sugar that Keith Richards wrote literally in his sleep. Keith Richards sleeps with a cassette deck next to his bed. And in the middle of the night, if he has an idea, he wakes up and he sings it into his tape recorder. But whichever song it was, it was one of their massive hits anyway, he woke up the next morning and he didn't remember waking up during the night, but he looked at this cassette deck and the cassette had been obviously played. It was halfway through the cassette and he played it back and it was Start Me Up, Brown Sugar. Whichever one it was, it was there. And so he literally wrote it in his sleep.,Speaker C: Yeah, I do remember the stories. I think it was a reel to reel and the tape running out woke him up.,Speaker A: Was it something like that?,Speaker C: Spooled off? Yeah. And he's sort of like, what the hell was that running for? I don't remember starting played it back.,Speaker A: And there was the song Crazy.,Speaker C: Just crazy.,Speaker A: Our brain is an amazing thing.,Speaker B: It's one of the reasons why I have so many issues with sleep, because, honestly, that is one of the few times in the day where my brain is completely quiet when I'm in bed at night. And so a lot of my best ideas hit about three or 330 in the morning, and I can't be upset about it because they're my best ideas, but at the same time, it's like.,: I wish this would come during the day.,Speaker A: Well, I've had a similar thing because AP and I have just started doing demos together and writing scripts for those falls to me. And, yeah, I'm sort of finding that I'll sort of jump into bed and I'll start dozing off to sleep, and then I'm awake and dashing out of the room with my iPhone and dictating a script idea that's just comes into my head, into the phone. So, yeah, I think we're all the same.,: Absolutely.,Speaker B: Yes.,Speaker A: Well, mate, this has been a whole lot of fun. Thank you so much for your time.,Speaker B: Yeah, for sure. It's been fun. Thank you.,Speaker A: If people want to find out more about you, and you've got some amazing courses and bits and pieces up for offer, and obviously the podcast as well, what's the best place for people to go? To find out more about the Mark Scott Experience, shall we call it?,Speaker B: Funnily enough, that was actually the name of an old radio show. Now it is Vopreneur.com. That old Mark Scott experience facebook page might still exist somewhere. I'm not sure if that ever came offline, but, yeah, the website is Vopepreneur.com.,Speaker A: As soon as we're done here, I'm going to Google that.,Speaker B: Shit.,Speaker A: I was going to say something and now it's gone out of my head.,Speaker C: It'll come to you at three in the morning?,Speaker A: Yeah, it'll come to me in the morning. I'll give you a call, let you know.,Speaker B: All right.,Speaker A: Best of luck with the Red Sox. I hope they get better for you, mate.,Speaker B: Well, I mean, there's nowhere to go when you're at the bottom but up, right?,Speaker C: This is true.,Speaker B: Well, that was fun. Is it over?,Speaker C: The Pro audio suite with thanks to Tribut and Austrian audio recorded using Source Connect, edited by Andrew Peters and mixed by Robbo Got your own audio issues? Just askrovo.com with tech support from George the tech Wittam. Don't forget to subscribe to the show and join in the conversation on our Facebook group. To leave a comment, suggest a topic or just say G'day. Drop us a note at our websiteproaudiosuite.com.     

Growing up in Fulham, South-West London, Peter Jones, founder of Foyne Jones, embarked on a fascinating journey that saw him transform from a market stall worker to a prominent figure in the recruitment industry. Peter joins me to share his compelling story and valuable insights on the ever-changing recruitment landscape. He takes us through his career progression, from his early days at a builder's merchant to becoming a regional sales manager and finally, the London Sales Director at Jewson.Peter's  approach to recruitment is a breath of fresh air. He believes in using storytelling, video, and a mix of online and offline strategies to identify candidates that are the right fit for a job. He also emphasises the partnership and transparency that Foyne Jones Recruitment Group maintains with their clients, which has become a key element in earning their reputable status within niche sectors. But success doesn't come without its own set of challenges. We discuss the shifting work and recruitment landscape, and how the pandemic has drastically altered how businesses attract and recruit talent.Through our vibrant conversation, we explore how to recruit for the long term amid the current job market's complexities. Peter strongly advocates for showing salary information in job postings and genuinely committing to diversity. We also delve into the emotional aspects of the workplace, managing emotions, and the importance of maintaining a healthy body and mind. Wrapping up, Peter reveals what motivates him to dream big and the benefits of having a clear, consistent plan. Join us on this journey as we delve into the world of recruitment with Peter Jones, a man who has built his career on innovation, passion, and a tireless pursuit of success.Links;https://www.foynejones.com/https://www.linkedin.com/in/peter-jones-4bb7a434www.undercurrentstories.com

In this episode of the Author to Authority podcast, host Kim Thompson-Pinder and best-selling author Michelle Nedelec discuss the importance of finding a balance between online and offline marketing for entrepreneurs. They emphasize the need to focus on strengths and passions rather than trying to do everything oneself. The conversation also touches on the challenges and lessons of the entrepreneurial journey, highlighting the importance of empathy and learning from mistakes. They caution against growing a business too quickly without a solid foundation and stress the significance of having a well-planned marketing strategy for authors. The episode concludes with a discussion of the Google Website Audit and encourages listeners to book a discovery call to develop their online and offline marketing strategies.

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What's SHE Up To Now Day 1985? Opposites Attract And Your Relationship Goals? Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #documentthejourney #shareyourexperience #oppositesattract

C-LEVEL INTERVIEW | Mit ExpressSteuer bieten Maximilian und sein Business ein System an, mit dem die Arbeiterklasse sich einen Anteil ihrer Steuerabgaben wiederholen kann. 2023 expandiert das Business zur Express Group, das immer noch diese Vision verfolgt. Jedoch gehen sie jetzt den nächsten großen Schritt und bringen das Unternehmen auf die nächste Stufe. Das neue Ziel: Finanzservices für die gleiche Zielgruppe zu demokratisieren. Wie Maximilian sich das vorstellt, erklärt er dir im Talk mit Joel. Du erfährst... …wie Express Group Finanzservices demokratisieren möchte …Maximilians Werdegang zum CEO …das Geschäftsmodell der Express Group …den Werdegang von ExpressSteur zur Express Group …wie Express Group die Arbeiterklasse ansprechen will …Zahlen und Daten über ExpressSteuer …mit welcher Marketingstrategie ExpressSteuer seine Kund:innen abholt …einen Ausblick wie es in Zukunft bei der Express Group weitergeht Diese Episode dreht sich schwerpunktmäßig um Unternehmertum: Denn getreu dem digital kompakt "Lerne von den Besten" trifft sich Joel in freudiger Regelmäßigkeit mit den erfolgreichsten Unternehmer:innen aus der Startup- und Digitalwirtschaft. Egal ob Scale-up, Soonicorn, Unicorn oder erfolgreicher Mittelständler – in unseren Episoden zu Unternehmertum lassen dich die Besten hinter ihre Kulissen blicken und nehmen dich mit auf eine Reise zur Strategie, Entstehung und Entwicklung ihrer Firmen. __________________________ ||||| PERSONEN |||||

Home Care Marketing - Online Marketing and Offline Marketing- Bringing it all Together!There are 3 ways to listen:#1: Log in to Private Portal: (most organized, handouts downloadable)https://www.HomeCareMarketingMastermind.comusername: your email addresspassword: use what the system originally sent to you or use the FORGOT PASSWORD feature.#2 Go to the Private Facebook Group and see the pinned post video.https://www.facebook.com/groups/388249829955740#3 Listen on our podcast channel: (no login, no handouts, just audio)https://seniorcareindustrypodcast.buzzsprout.com/

https://www.GoodMorningGwinnett.com Listen to the show Monday-Thursday at 10am. Learn all about people and places around Gwinnett County. Hey if you're enjoying the show, horoscope & morning inspiration, help me keep up the good feelings by buying me a cup of coffee. Just click the link below. https://www.buymeacoffee.com/AudreyBK___________________________________________In today's digital age, it's easy to overlook the power of offline marketing strategies. While online channels dominate the marketing landscape, offline tactics continue to play a vital role in reaching and engaging with customers. ______________________________________We're Hiring! https://149c6hz91dy-avbfz5y3qp6722.hop.clickbank.net)Generate More Leads For Your Business https://91b939u4pr4p7nfz1cy9rhfw9b.hop.clickbank.net

When you're getting started in your business YOU DO NOT need to spend all your money on ONLINE marketing strategies!In a world increasingly dominated by digital noise, we're going to reveal the truth around the power of offline techniques and how to harnessing their true potential for exponential growth. It's not just about breaking free from the online mold; it's about strategically blending the best of both worlds. We'll reveal how offline techniques can seamlessly complement your online presence, amplifying your brand's reach and enhancing your overall marketing strategy. You'll also discover the synergy that arises when you combine the power of offline and online methods to create a formidable force that propels your business toward remarkable profitability.I'll also talk about the 'Comparison' trap that most new coaches find themselves in that drives them to start running online ads when in fact they shouldn't be doing it.Let's do this.....Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels. We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners.After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!)We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same.It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.

She left her city life behind to move to a remote island and run a holiday let management business with her husband. But when unexpected demand for bookings grows beyond their expectations, will they be able to keep up and maintain their success? Find out in this intriguing tale of a small business that went from zero to 100% direct bookings.In this episode, you will be able to:Develop meaningful liaisons with property owners and guests for a strong business base.Stay prepared for evolving ventures by adopting flexibility and scalability.Immerse yourself in the world of varied marketing approaches to captivate different target audiences.Win customer allegiance through tailor-made services that fortify trust.Get acquainted with the crux of establishing a unique selling proposition to lure potential clients.My special guest is Jane Mack, a holiday let coach and consultant with a fascinating journey. Jane and her husband bought a holiday home property management company back in 2010, and decided to expand it to offer advertising and bookings. By 2012 they had created a full blown holiday letting agency. Their business continued to grow until they sold it to the UK's largest holiday letting company in 2017. Having managed over 100 holiday properties, thousands of guests and with 10 years of hands-on experience, she decided to help others in the holiday let industry to grow their businesses, just as she had done. See more: https://linktr.ee/janemackcoachingThe key moments in this episode are:00:00:08 - Introduction,00:01:02 - Background and Experience,00:06:02 - Expanding the Business,00:09:38 - Offline Marketing,00:12:45 - Catering to a Diverse Customer Base,00:13:55 - Marketing Strategies,00:15:50 - Personal Touch and Repeat Customers,00:19:28 - Importance of an Office,00:25:25 - The Importance of Using Technology and Investing in Business,00:26:48 - Tips for Growing Your Business,00:30:03 - Life After Selling a Business,00:32:32 - What Direct Booking Success means to JaneBook your free 15 minute call with Jenn Boyles here: https://directbookingsuccess.com/callIf you are struggling with direct bookings right now whether that is moving away from using the online travel agents like Airbnb or just getting more bookings in right now, then I'm here to help. Show notes are available at: https://directbookingsuccess.com/podcast/Follow me on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit 2023: https://directbookingsuccesssummit.com/

What's SHE Up To Now Day 1934? Physical Goal Going Round In Circles? Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #documentthejourney #shareyourexperience #goroundncircles

In today's audio episode #1010 of the Digital Pratik Show, "Digital Pratik explores the topic of combining online and offline marketing to maximize the impact of your marketing efforts. Whether you're a small business owner or a marketing professional, this episode offers valuable insights on how to create a well-rounded marketing strategy that leverages the strengths of both online and offline channels." Hope you will enjoy the episode :) •   •   • About Digital Pratik: https://digitalpratik.com/about Learn more about all my free + paid programs: http://digitalpratik.com/alllink Checkout all my full keynotes: https://youtube.com/playlist?list=PL-3V__L1eHbbbiNqbFZbmmaLlPVLz3nO6 JorrFilms around NFT project: https://www.youtube.com/playlist?list=PL-3V__L1eHbY5sU_-yG3E4UeC-PywMlS5 Instagram: https://instagram.com/digitalpratik Twitter: https://twitter.com/digitalpratik LinkedIn: https://linkedin.com/in/digitalpratik Facebook: https://facebook.com/digitalpratik YouTube: https://digitalpratik.com/youtube --- Send in a voice message: https://podcasters.spotify.com/pod/show/digitalpratik/message

Looking for a quick cash injection? Look no further! In this episode, we're sharing a proven method that can help you make up to $100,000 in just one week.   First, we'll reveal how Vinnie, an online marketer, made this happen using an exclusive VIP club limited to just 100 people. We'll explore the perks he included to make the membership highly desirable and how he sold it in less than five hours.   Next, we'll share how you can use this same method to help a local business owner, such as a restaurant, and help them bring in more profits. We'll dive into the details of creating a VIP club and how to market it effectively.   But wait, there's more! We have a third point to share, but you'll have to listen to the episode to find out what it is.   Ready to take action and start making some serious cash? Remember to check out:  EP 417 How To Earn 6 Figures By Capturing Birthdays #digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingtraining #digitalmarketingcourse #smallbusiness #marketingtips #entrepreneur #businessstrategy #cashflow #VIPclub #lumpsum #financialfreedom #businessgrowth #moneymanagement  

What's SHE Up To Now Day 1867? Superconscious And Raising Your Consciousness... Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #documentthejourney #shareyourexperience #raiseyourconsciousness

Sam Mallikarjunan LinkedIn: https://www.linkedin.com/in/mallikarjunan/OneScreen.ai Website: https://www.onescreen.ai/contactJoin our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

Kim welcomes Michelle Nedelec to the show. A kindred spirit who spent her time failing forward until it all finally clicked and she realized it was up to her to determine what success is.

Erik Kostelnik is the CEO of the sales and marketing platform Postal. To date, Postal has over 600 b2b customers, has raised 35 million in capital and has grown to a series B company in just 2 years. Erik has 3 successful exits under his belt including a sale to Twitter, Postal is also a product Ryan himself uses and recommends highly! Erik talks about why Postal is an enterprise-first organisation, the insane growth companies can gain from using an offline-marketing strategy and the importance of community in the modern marketing world. KEY TAKEAWAYS There aren't many businesses right now that focus on offline engagement. This was a gap Postal recognised and capitalised on. By focusing on communities and value, Postal help companies develop their offline presence and build engagement in a unique and tactile way. Campaigns are all about the ‘when' and the ‘what'. Companies need a systematic approach towards campaigns so that they can reliably track and test them. Ensure you hire people that haven't reached the pinnacle of their career yet, you want them to still want to prove something and have that drive. Be open to adapting and changing your current strategy to align with your sector and find a true product-market fit. The current best operators in technology are probably the companies that will be able to afford and invest in the future of tech. BEST MOMENTS  “Building technology around helping companies build eCommerce and touch points is a very powerful thing” “It's not about the stuff, it's about creating a love language” “We remember the last thing sent to us; we don't remember the last email we received” “We're still learning, we're still early days” “I encourage everyone to take a good look at product market fit and the sector you're going after” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io  EPISODE RESOURCES https://www.linkedin.com/in/erikkostelnik/ ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsSee omnystudio.com/listener for privacy information.

Almost every day we see posts, primarily on LinkedIn, espousing the virtues and benefits of using digital/online marketing. In many cases, the posters also loudly denigrate the value of offline marketing.If you are responsible for your company's marketing, you need to be very careful about taking such advice.*Smart marketers understand the very notion of offline vs. online as a moot argument. Neither is overwhelming better than the other, nor are they worse.The only thing a smart marketer pays attention to is which marketing tools will best help me communicate, engage, and convert my top prospects? And, especially, in the B2B world, a mix of both online and offline is often the smartest plan.In this episode of The B2B Marketing & Sales Podcast, THE Dave Loomis and Steve Miller ponder why this online vs offline argument is even happening? Which extremely effective offline tools are many B2B companies failing to use because of bad advice?Be sure to subscribe!*Have you ever noticed the loudest defamers of offline marketing are usually selling you just digital marketing? 

This week I'm excited to introduce you to Jessica Malach, current VP of Marketing & Insights for Social Nature, which is a discovery platform powered by a half-million natural shoppers.Jessica is truly the pioneer of this concept of Online-to-Offline Marketing, so I can think of no greater guest than her to enlighten us on this topic!In fact, she literally authored the e-book called The Complete Guide to Online-to-Offline (O2O) Marketing for CPG Brands featuring 50 pages of tips from 17 CPG expert contributors!If you're a brand that promotes online and sells in stores, this episode is a must listen.Get your copy of The Complete Guide to Online-to-Offline (O2O) Marketing for CPG Brands.This e-book features 50 pages of best practices and tips from 17 CPG experts. Plus, consumer insights sourced from Social Nature's community of 800,000 shoppers.https://www.socialnature.com/marketing/complete-guide-online-offline-marketing-ebook/⚠️ Before you go, I just wanted to say THANK YOU for taking a minute to spend time here at Visionary H.Q. It means a lot & I hope you find value in all our free content.When the time is right, here are a few ways that we can work together…✈️ Are you having trouble ‘Getting Your Business Off The Ground' and you are ready to explore how someone can help you to accelerate your journey from $0 to $50,000 in revenue? Explore The Visionary Method Business Coaching.

When it comes to technology, you're the expert your clients rely on. But when it comes to marketing, you might feel out of your element. In this episode of the Powered Services Podcast, hosts Dan Tomaszewski and Will Bishop talk about simple steps you can take to create an online and offline marketing strategy that helped Dan see success back in his MSP days.

Stuart talks about some offline marketing methods you can use to market your personal training business. How to grow relationships with local business owners, how to start a podcast and use it for local lead gen, why seminars are great and more ideas for marketing your business offline are covered in this episode.   Find Out More About LTB: Instagram: https://www.instagram.com/liftthebar/  Website: https://liftthebar.com/  FB ads webinar: https://members.liftthebar.com/webinar/how-to-set-up-and-run-a-facebook-advert/  Running a seminar course: https://members.liftthebar.com/courses/running-a-seminar-for-your-clients/ 

Offline Marketing is everywhere! Listen to this episode to learn from Tif how to spot offline marketing in television. Tif also asks the question of whether commercials are considered to be offline marketing. Lastly, Tif provides places to purchase offline marketing products. 

In this episode, marketing and brand building expert Julie Seal-Gaustad shares her story and experiences from transitioning from her earlier teaching career to building her own marketing agency, and building brands for both startups and established companies. She shares some of the most important success-building techniques that businesses should follow as we emerge from the COVID-19 pandemic. KEY TAKEAWAYS FROM THIS EPISODE: Your business is built on your brand, so protect and invest in it Omnichannel marketing is important, One method doesn't fit all - different people want to be marketed to in different ways Make sure your branding is authentic - authenticity is the foundation of the like-know-trust customer journey THIS WEEK'S GUEST Julie Seal Gaustad is the founder and CEO of Mirus Agency and award-winning marketing and brand building agency based in San Diego. She has a BA in education and an MBA in communication studies, both from San Diego state and spent the last 15 years helping companies articulate the message to their customers. Today, Mirus works with over 200 brands, executing over 700,000 events globally through memorable, personalized, and meaningful experiences for stronger engagements. Julie was recently named CEO of the year by business. Excellent form and awards, and received a women in leadership award from San Diego, East County chamber of commerce. LinkedIn: https://www.linkedin.com/in/juliesealgaustad Her Website: https://mirus.agency/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0