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Punam Singh, Director of Marketing at Ncell, is a seasoned strategist in brand building and impactful campaigns.Joining her is Abhaya Gorkhalee, Additional General Manager at Dabur Nepal Pvt. Ltd.,a veteran with over 25 years of experience in FMCG marketing and business development.Together, they share their insights on what it takes to build strong brands and drive success in today's competitive market.
What do hiring, podcasting, and great marketing all have in common? If you ask Daniel Torres Dwyer, the answer is the same: it's about trust, not transactions.Daniel wears a few hats—he's the Co-Host of The FMCG Guys podcast and Director of Executive Search at Dwyer Partners—and at the heart of both roles is one thing: helping people find the right fit. Whether that's matching a candidate to a role, a guest to a show, or a brand to its story.In this episode, Daniel and Dave dig into:- What makes an executive search successful (and why it's not just about resumes)- How to build long-term relationships that outlast any one transaction- Why marketing—and creative storytelling—are regaining the spotlight in CPG- What AI can and can't do for recruiting and talent strategy- Lessons from running 200+ podcast episodes and how that experience shapes Daniel's approach to people and partnershipsOh—and if you're heading to ShopTalk Europe, stay tuned for Daniel's local tips on where not to stay in Barcelona.This one's part career advice, part creative strategy, and all about how to connect like a human.Connect with Daniel: https://www.linkedin.com/in/danieltorresdwyerGet the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvdEmail us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutionsTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker
How This Commodities Trader Uses AI to Outsmart the Market reveals how Martijn Bron applies AI tools and data analysis to stay ahead in one of the most volatile and complex financial sectors commodity trading. In this episode of the Two Blokes Trading Podcast, host Jonathan Farrelly dives deep into Martijn's 27+ years of global trading experience and how he now leverages artificial intelligence to interpret supply-demand dynamics, track sentiment shifts, and navigate geopolitical and macroeconomic changes.Martijn shares real-world examples of how AI transforms raw data from FMCG earnings, agricultural reports, and logistics disruptions into actionable trading insights. From cocoa and coffee to grains and oilseeds, this episode unpacks how AI helps traders decode market noise and avoid common pitfalls like confirmation bias. Whether you're a professional, retail trader, or commodities enthusiast, this episode delivers a powerful lens into the future of trading.With search trends showing exponential growth in “AI in trading,” “commodity market analytics,” and “predictive trading models,” this episode is perfectly timed for anyone wanting to understand how technology is shaping the next era of financial markets.What You'll Learn in This EpisodeThis episode offers a comprehensive look at how artificial intelligence is being applied in real-world commodity trading. Martijn Bron explains how AI empowers traders to digest massive volumes of global data earnings calls, production figures, weather patterns, and geopolitical events and convert them into precise, risk-weighted strategies. He breaks down how AI assists in identifying key shifts in market sentiment, updating supply and demand (S&D) models, and avoiding costly emotional biases.You'll gain insight into why understanding market order flow, physical supply chains, and global trade dynamics is essential and how AI can streamline those assessments. This episode also explores why Martijn believes true trading confidence comes from a foundation of deep fundamentals, enhanced (not replaced) by AI.He outlines key differences between investing and trading in commodities, the challenges of relying solely on public information, and how AI can help maintain an informational edge in fragmented markets. You'll also hear how emotional intelligence, skepticism, and curiosity combine with new tech to form a sustainable edge.From cocoa price spikes to oilseed supply shocks, Martijn emphasizes that while AI improves speed and clarity, strong judgment and experience still play a critical role. Whether you're exploring AI's impact on commodity flows, price volatility, or trading desk collaboration, this episode delivers both strategic and philosophical perspectives on thriving in AI-driven markets.
Richard Peake shares his remarkable journey from Mars Graduate Scheme to doubling Merchant Gourmet's revenue as Managing Director and the leadership lessons he learned along the way. His approach to business combines vulnerability with high standards, creating frameworks that empower teams while staying true to brand authenticity.• Early career at Mars provided foundation but entrepreneurial spirit led to Method, Lily's Kitchen and RX Bar UK• Finding opportunities in "unsexy markets" by making enduring product categories culturally relevant• Creating the perfect balance between structure and entrepreneurial freedom with his "swim lane" approach• Leadership philosophy centred on vulnerability and servant leadership• The importance of brand authenticity and getting comfortable in your own skin• Winning at point of purchase through distinctive packaging and shelf presence• Understanding personal strengths and weaknesses rather than following prescribed career pathsCheck out Merchant Gourmet's ready-to-eat plant-based products and learn more about starting a food business at www.jgreenwood.comSupport the show
Đừng quên subscribe: https://www.youtube.com/@vietnaminnovatorsdigestTrong tập mới nhất của Vietnam Innovators Digest (Tiếng Việt) tuần này, chúng ta cùng chào đón chị Nguyễn Thị Diễm Thư, Business Development Manager của Yango Ads Việt Nam. Hiện Yango Ads đang phát triển một hệ thống thanh toán trực tiếp trong ứng dụng với mức phí chỉ 10%, cho phép tích hợp phương thức thanh toán bên thứ ba mà không cần thông qua hệ sinh thái khép kín như App Store hay Google Play. Với khả năng mở rộng linh hoạt và tỷ lệ chuyển đổi ấn tượng, giải pháp này được kỳ vọng sẽ tạo ra làn sóng đổi mới trong lĩnh vực AdTech và mở ra thêm nhiều cơ hội tăng trưởng cho doanh nghiệp.Là Business Development Manager của Yango Ads tại Việt Nam, chị Thư Nguyễn đi đầu trong việc hỗ trợ các doanh nghiệp châu Á đổi mới cách họ mở rộng dấu ấn trên toàn cầu. Với nền tảng chuyên môn vững chắc trong lĩnh vực AdTech, đặc biệt ở các ngành như Mobile, Gaming, Thương mại điện tử, FMCG và Dịch vụ lưu trú, chị đã giúp nhiều doanh nghiệp không chỉ tiếp cận chính xác mà còn tăng cường tương tác với khách hàng quốc tế.Nhờ bề dày kinh nghiệm, tư duy chiến lược và đam mê kết nối doanh nghiệp Việt với thị trường toàn cầu, chị Thư đang góp phần định hình tương lai ngành quảng cáo kỹ thuật số và đưa thương hiệu Việt vươn tầm thế giới.---Cảm ơn Yango Ads đã đồng hành cùng Vietnam Innovators Vietnam. Hoạt động tại hơn 30 quốc gia, Yango Ads là công ty công nghệ tiên phong trong việc cung cấp các giải pháp quảng cáo dựa trên dữ liệu phục vụ cho sự phát triển của doanh nghiệp trên thị trường quốc tế và địa phương, giúp các doanh nghiệp trên toàn cầu phát triển, gia tăng doanh thu, tìm kiếm khách hàng và thâm nhập vào các thị trường mới.—Đừng quên có thể xem bản video của podcast này tại: YouTubeVà đọc những bài viết thú vị tại:—Yêu thích tập podcast này, bạn có thể donate tại:● Patreon: https://www.patreon.com/vietcetera● Buy me a coffee: https://www.buymeacoffee.com/vietceteraNếu có bất cứ góp ý, phản hồi hay mong muốn hợp tác, bạn có thể gửi email về địa chỉ team@vietcetera.com#Vietnam_Innovators #VI #Vietcetera #Vietcetera_Podcast #VNI_VI_S6_31
Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here
Link for the programme: bit.ly/4jnmmaBGuest Suggestion Form: https://forms.gle/bnaeY3FpoFU9ZjA47Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRuOrder 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0Follow Our Whatsapp Channel: https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2JSubscribe To Our Other YouTube Channels:-https://www.youtube.com/@rajshamaniclipshttps://www.youtube.com/@RajShamani.Shorts
Send us a textIn this insightful episode, Eddie Balemian, ANZ General Manager at Perrigo Company, joins Mike to share the story behind his rise in the global consumer health industry.With a career spanning major FMCG players and now leading Perrigo's growth across Australia and New Zealand, Eddie unpacks the leadership principles that have shaped his journey — including his open-door approach, belief in empowering teams, and balancing commercial performance with a people-first culture.From navigating the challenges of multinational operations to unlocking local market potential, this episode is full of practical insights for emerging leaders, FMCG professionals, and anyone passionate about building great teams in high-growth environments.
Send us a textKirk and Andy sit down with Anna Sison — a Brooklyn-born creative force helping CPG brands grow through sharp, strategic packaging and brand design. With over 20 years in the industry, Anna brings big-agency experience with a nimble studio mindset, combining her deep cultural perspective with a sharp eye for design that works on shelf and connects with consumers.In this episode, Anna shares her creative origin story, the challenges of being a double minority in the design world, and how she's rewriting the rules of branding with cultural integrity and bold simplicity. She talks candidly about breaking out of agency life, founding her own studio, and why she's manifesting collaborations with legacy Asian brands looking to expand into the U.S. market.Expect real talk about:Growing up as a first-gen creative and finding identity through designNavigating agency life as a woman of colorThe difference between good design and good deliveryWhy “ugly” packaging can still sell — and what makes it workHer favorite recent project helping modernize traditional Chinese medicineThis one's packed with insight, honesty, and a whole lot of laughter. Don't miss it.Connect with Anna here: https://www.linkedin.com/in/annaisonconsultant/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show
Visit Website: https://iitiimshaadi.com/Guest Suggestion Form: https://forms.gle/bnaeY3FpoFU9ZjA47Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRuOrder 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0Follow Our Whatsapp Channel: https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2J
Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here
Guest Suggestion Form: https://forms.gle/bnaeY3FpoFU9ZjA47Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are her personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRuOrder 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0Follow Our Whatsapp Channel: https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2JSubscribe To Our Other YouTube Channels:-https://www.youtube.com/@rajshamaniclipshttps://www.youtube.com/@RajShamani.Shorts
In today's episode on 6th May 2025, we tell you why Indian FMCG (Fast Moving Consumer Goods) companies are chasing protein packed foods.
Watch HIT: The Third Case: https://linktr.ee/HIT3TicketsGuest Suggestion Form: https://forms.gle/bnaeY3FpoFU9ZjA47Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRuOrder 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0Follow Our Whatsapp Channel: https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2JSubscribe To Our Other YouTube Channels:-https://www.youtube.com/@rajshamaniclipshttps://www.youtube.com/@RajShamani.Shorts
Guest Suggestion Form: https://forms.gle/bnaeY3FpoFU9ZjA47Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRuOrder 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0Follow Our Whatsapp Channel: https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2JSubscribe To Our Other YouTube Channels:-https: //www.youtube.com/@rajshamaniclipshttps://www.youtube.com/@RajShamani.Shorts
Guest Suggestion Form: https://forms.gle/bnaeY3FpoFU9ZjA47Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices.Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRuOrder 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0Follow Our Whatsapp Channel: https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2JSubscribe To Our Other YouTube Channels:-https://www.youtube.com/@rajshamaniclipshttps://www.youtube.com/@RajShamani.Shorts
Guest Suggestion Form: https://forms.gle/bnaeY3FpoFU9ZjA47Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRuOrder 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0Follow Our Whatsapp Channel: https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2JSubscribe To Our Other YouTube Channels:-https://www.youtube.com/@rajshamaniclipshttps://www.youtube.com/@RajShamani.Shorts
Download Porter Here: https://app.adjust.com/1nncpgr7T&C applyGuest Suggestion Form: https://forms.gle/bnaeY3FpoFU9ZjA47Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRuOrder 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0Follow Our Whatsapp Channel: https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2JSubscribe To Our Other YouTube Channels: https://www.youtube.com/@rajshamaniclipshttps://www.youtube.com/@RajShamani.Shorts
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Guest Suggestion Form: https://forms.gle/bnaeY3FpoFU9ZjA47Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRuOrder 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0Follow Our Whatsapp Channel: https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2JSubscribe To Our Other YouTube Channels:-https://www.youtube.com/@rajshamaniclipshttps://www.youtube.com/@RajShamani.Shorts
Building community can be one of the most important parts of building a brand and business. When people talk about businesses and customers, we are really talking about a community of people. What does it take to become a valuable and useful member of a community, rather than just a business selling into a community? What are the benefits? And how do you set out to give enough value that people want to do things with you and for you? These are all questions today's guest is an expert in. Chanel Clark is a marketing leader who decided she needed community around her to help her grow in her role, leading marketing for Ārepa, a functional FMCG brand with a mission to help make brains better. When Chanel started The Marketing Club she thought she might get 30 people. As of April 2025, they have 10,000 members across AU and NZ. Chanel joins the pod to talk what it takes to build such a community, and how listening to that community is the key to success. Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about OZiva and its products - https://oziva.me/iOZIVA/XT66NGuest Suggestion Form: https://forms.gle/bnaeY3FpoFU9ZjA47Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRuOrder 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0Follow Our Whatsapp Channel: https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2JSubscribe To Our Other YouTube Channels:-https://www.youtube.com/@rajshamaniclipshttps://www.youtube.com/@RajShamani.Shorts
In episode 43, we welcome Sinead D’Arcy, an early talent & employer brand marketer who partners with organisations on their early talent strategy across the full 360 employee experience from attraction to selection, onboarding, ongoing development, retention & off-boarding. Sinéad does extensive work with people managers to help them understand how to unlock the superpowers of Gen Z, the newest generation to the workforce. Sinead is affectionally known as the ‘Gen Z Whisperer’. Sinead and I discuss: How to bridge the Gap between Employers & Gen Z Employees Sinead bust some Gen Z myths Simple ways to prepare your organisation for future generations of employees Annette Sloan and I sum-up the three biggest takeaways from my conversation with Sinead, and we answer a listener's question from Lisa who has been made redundant and is looking for some guidance on next steps. Tune in to learn lots on unlocking Gen Z and how to Connect & Engage with the Next Generation of Talent. Get in touch: Cathal@betteratwork.com.au or betteratwork.net Get in touch on Instagram: @betteratwork_ Get in touch on LinkedIn: https://www.linkedin.com/in/cathal-quinlan/ Send us a question or leave us a voicemail: betteratwork.net/contact-us/ Get the newsletter: betteratwork.net About Guest Sinead D’Arcy is an early talent & employer brand marketer Sinéad partners with organisations on their early talent strategy across the full 360 employee experience from attraction to selection, onboarding, ongoing development, retention & off-boarding. With over 20-years’ experience establishing & leading award-winning graduate programmes across banking, telecommunications & FMCG sectors, Sinéad has developed unique experience in supporting organisations unlock the potential & power of its early talent strategy to have maximum organisational impact. Sinéad does extensive work with people managers to help them understand how to unlock the superpowers of Gen Z, the newest generation to the workforceSee omnystudio.com/listener for privacy information.
Trong thời đại thương mại điện tử phát triển mạnh mẽ, ngành bán lẻ đang trở thành một "cuộc chơi" khốc liệt của chiến lược giảm giá, khuyến mãi và quà tặng. Đây là con đường tăng trưởng quen thuộc của các thương hiệu tiêu dùng nhanh (FMCG) hoặc những nhãn hàng đại chúng (Mass Brand) – vốn đánh mạnh vào tâm lý "muốn nhiều, giá tốt" của người tiêu dùng. Ở một thái cực khác, các thương hiệu cao cấp (Luxury Brand) lại chọn cách tiếp cận kín đáo, chỉ cần hình ảnh đẹp, một chút lan truyền đúng thời điểm là đã đủ tạo nên sức hút.Vậy còn các thương hiệu tầm trung (Middle Brand) – những nhãn hàng có mức giá trung bình từ 1 đến 3 triệu đồng – sẽ làm gì để tồn tại và phát triển? Không đủ rẻ để chạy theo số lượng, cũng chưa đủ cao cấp để định vị bằng đẳng cấp, đâu sẽ là chiến lược thích hợp cho họ trong kỷ nguyên số đầy cạnh tranh này?Để tìm lời giải cho những câu hỏi trên, mời bạn cùng lắng nghe những chia sẻ sâu sắc từ anh Hoàng Minh Tuấn Huy – Country Manager tại Tanachira Vietnam, nhà lãnh đạo với gần hai thập kỷ kinh nghiệm trong ngành thời trang và bán lẻ – trong tập 28 của podcast Vietnam Innovators Tiếng Việt.—Đừng quên có thể xem bản video của podcast này tại: YouTubeVà đọc những bài viết thú vị tại: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovator—Yêu thích tập podcast này, bạn có thể donate tại:● Patreon: https://www.patreon.com/vietcetera● Buy me a coffee: https://www.buymeacoffee.com/vietceteraNếu có bất cứ góp ý, phản hồi hay mong muốn hợp tác, bạn có thể gửi email về địa chỉ hello@vietnaminnovators.com#Vietnam_Innovators_Digest #VI #Vietcetera_Podcast #VNI_VI_S6_28
Download Porter Here: https://app.adjust.com/1nigih48Guest Suggestion Form: https://forms.gle/bnaeY3FpoFU9ZjA47Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRuOrder 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0Follow Our Whatsapp Channel: https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2JSubscribe To Our Other YouTube Channels:-https://www.youtube.com/@rajshamaniclipshttps://www.youtube.com/@RajShamani.Shorts
Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here
Guest Suggestion Form: https://forms.gle/bnaeY3FpoFU9ZjA47Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRuOrder 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0Follow Our Whatsapp Channel: https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2JSubscribe To Our Other YouTube Channels:-https://www.youtube.com/@rajshamaniclipshttps://www.youtube.com/@RajShamani.Shorts
Where tariffs bring chaos, ChAI brings cover. In this episode, Robin Merttens speaks with Tristan Fletcher, co-founder and CEO of ChAI, about how his team is using financial market techniques and AI to build insurance products that protect manufacturers from volatile input costs. What began in the world of hedge funds and speculative trading is now helping companies like recyclers and food manufacturers hedge against unpredictable raw material prices. Tristan explains how ChAI is transforming techniques once reserved for professional traders like satellite imagery, shipping data and price forecasting, into insurance-backed protection for real-world businesses. He also shares the story behind ChAI's first deal, the long journey to secure reinsurance capacity and the challenge of winning over regulators. This is an episode about pricing innovation, resilience in turbulent markets and what the insurance industry can do to keep pace with uncertainty. Plus, you'll learn a new word: Eigenzeit—and it might just reshape how you think about timing in insurance. Key Talking Points Democratising financial tools: why ChAI is bringing hedge fund-style analytics to manufacturers Turning speculation into protection: how AI price forecasting powers a new insurance product From cocoa to copper: insuring raw material volatility in food, packaging and recycling sectors Structuring the product: how ChAI created insurance that mirrors price hedging without regulatory red flags Regulatory hurdles: overcoming concerns about market risk and building legal confidence in a new model First deal breakthrough: how ChAI secured capacity from a major US reinsurer and wrote its first risk ESG implications: how the product supports the circular economy and reduces stockpiling The US vs the UK: why American risk carriers moved faster to back the product Market appetite – how volatility and geopolitical shocks like tariffs are driving inbound demand From startup to scale: why ChAI now needs more brokers, insurers and customers on board If you like what you're hearing, please leave us a review on whichever platform you use or contact Robin Merttens on LinkedIn. You can also contact Tristan Fletcher on LinkedIn to start a conversation! Sign up to the InsTech newsletter for a fresh view on the world every Wednesday morning. Continuing Professional Development This InsTech Podcast Episode is accredited by the Chartered Insurance Institute (CII). By listening, you can claim up to 0.5 hours towards your CPD scheme. By the end of this podcast, you should be able to meet the following Learning Objectives: Measure the potential benefits of price volatility protection on supply chain resilience and inventory management. Define the role of reinsurance in enabling innovative risk-transfer solutions like raw material price insurance. Identify the sectors and commodity risks best suited to ChAI's product, including recycling, packaging and FMCG manufacturing. If your organisation is a member of InsTech and you would like to receive a quarterly summary of the CPD hours you have earned, visit the Episode 350 page of the InsTech website or email cpd@instech.co to let us know you have listened to this podcast. To help us measure the impact of the learning, we would be grateful if you would take a minute to complete a quick feedback survey.
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Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here
Guest Suggestion Form: https://forms.gle/bnaeY3FpoFU9ZjA47Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRuOrder 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0Follow Our Whatsapp Channel: https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2JSubscribe To Our Other YouTube Channels:-https://www.youtube.com/@rajshamaniclipshttps://www.youtube.com/@RajShamani.Shorts
In this week's episode of the podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke to Omne about fast-moving consumer goods (FMCGs) from a B2B perspective. Joining her was Anna Massey, Strategy Director, Omne and Scott Sinfield, Creative Strategist, Omne who both discussed how and why B2B has made its way into big FMCGs. They also talk about how brand loyalty differs from B2B vs B2C, why the FMCG space is getting smarter in terms of being data-driven, as well as the strategic changes brands need to consider. Plus, if you want to find out what's next for big FMCGs, we recommend staying tuned until the very end. Want to check out previous episodes with Omne? Check out these links below: https://www.b2bmarketing.net/podcasts/omne-agency/ https://www.b2bmarketing.net/podcasts/how-to-create-an-award-winning-purpose-led-marketing-campaign/
RBI வட்டி விகிதம் குறைப்புகாரணமும், பின்னணியும், Gold சார்ந்த நிதி நிறுவனங்களுக்கு அடி... என்ன காரணம், லாபம் தந்த FMCG முதலீடு செய்யலாமா, அடுத்த கட்டத்துக்கு நகரும்Trade War... Share Market என்ன ஆகும் போன்ற பல விஷயங்களை பேசியிருக்கிறார் வ.நாகப்பன்.
Christian Wolf ist der wahrscheinlich Deutschlands erfolgreichster Direct-To-Consumer Gründer der letzten 10 Jahre. Als Gründer von “More Nutrition” und Mitgründer der “The Quality Group”, spricht er über den beeindruckenden Aufbau eines der erfolgreichsten Direct-to-Consumer-Unternehmen Deutschlands, welches an der Marke für 1 Milliarde Euro Umsatz kratzen dürfte. Christian teilt, wie er mit einer klaren Vision, evidenzbasierten Produkten und einer starken Community eine Marke aufgebaut hat, die heute viele Millionen von Kunden begeistert. Du bekommst außerdem Einblicke in die Fusion mit ESN, den Private-Equity-Deal mit CVC und die Herausforderungen, die mit schnellem Wachstum und großen Entscheidungen einhergehen. Was du lernst: Der Aufbau von More Nutrition: 8-10 Millionen Euro Umsatz im ersten Jahr ohne eigenen Online Shop Wie Christian und sein Team eine evidenzbasierte Marke mit emotionalem Marketing kombiniert haben Warum Community-Building und authentisches Influencer-Marketing entscheidend für den Erfolg waren Fusion mit ESN und der Weg zur Quality Group: Wie die Fusion mit ESN neue Möglichkeiten in der Produktentwicklung und Produktion eröffnet hat Warum die Kombination aus Social Media und eigener Produktion ein entscheidender Wettbewerbsvorteil war Private Equity und Wachstum: Einblicke in den Deal mit CVC und wie externe Partner das Unternehmen auf die nächste Stufe gehoben haben Warum Christian trotz finanzieller Unabhängigkeit weiterhin mit Leidenschaft an More Nutrition arbeitet Persönliche Learnings und Leadership: Wie Christian mit Herausforderungen wie Shitstorms umgeht und daraus gestärkt hervorgeht Warum er sich auf die Kernwerte seiner Marke fokussiert und langfristig denkt Zukunftspläne und Expansion: Christians Vision für die Expansion von More Nutrition in die USA Wie er plant, die Marke global zu etablieren und neue Märkte zu erschließen ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery Mehr zu Christian: LinkedIn: https://www.linkedin.com/in/christian-wolf- Website: https://www.tqgg.de/ / https://morenutrition.de/ Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/ Kapitel: (00:00:00) Wieso Christian nie über seine unternehmerische Laufbahn gesprochen hat (00:04:09) Unternehmerisch smart vs. emotional smart (00:09:30) Der Unternehmer Christian Wolf (00:13:22) Wie findet man den richtigen Mitgründer: Warum Mic Weigl der perfekte Mitgründer für More Nutrition war (00:18:16) 8-10 Millionen Euro Umsatz im ersten Jahr ohne eigenen Online Shop (00:23:05) Vor- und Nachteile von polarisierendem Marketing (00:37:32) Hero-Produkte, Diversifizierung - wie priorisiert man Produktentwicklung im FMCG? (00:45:12) Culture-Clash nach der ESN & More Nutrition Fusion? (00:51:50) Nachhaltiger Erfolg durch Creator-Marketing (01:02:41) Gab es Probleme nach dem Merge mit ESN? (01:12:28) Hat sich die private Beziehung zum Vater durch den raschen Businesserfolg verändert? (01:19:01) Wie hat sich Christians Rolle bei More Nutrition verändert? (01:26:37) Warum More für mehr als 50% des Wachstums von Proteinpulvern im Lebensmitteleinzelhandel verantwortlich ist (01:30:17) Der Shitstorm & seine Auswirkungen: Die Learnings von Christian Wolf (01:44:00) Der Unternehmer Christian Wolf heute (01:57:59) US-Expansion und Christians Rolle
Guest Suggestion Form: https://forms.gle/bnaeY3FpoFU9ZjA47Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRuOrder 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0Follow Our Whatsapp Channel: https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2JSubscribe To Our Other YouTube Channels:-https://www.youtube.com/@rajshamaniclipshttps://www.youtube.com/@RajShamani.Shorts
Šta se desi kada IT-jevac u duši upadne u svet marketinga i zavoli haos? U 312. epizodi Pojačala, Ivan razgovara sa Jovanom Bugarčićem – direktorom marketinga kompanije Imlek, nekadašnjim IT-ijevcem, preduzetnikom u duši i čovekom bogate profesionalne i životne biografije. U ovom iskrenom i ležernom razgovoru, Jovan nas vodi kroz svoj put – od detinjstva u Čačku i ranih fascinacija računarima, preko studija na FON-u, do uspešne karijere u marketingu velikih sistema kao što su Lactalis, PepsiCo i Imlek. Epizoda otkriva kako izgleda prelaz iz sveta programiranja u svet brendova i potrošača, kako se iz hobija rađa poslovna strast, i na koji način korporativno iskustvo može da se obogati autentičnim preduzetničkim duhom. Pričamo i o transformaciji domaće FMCG industrije, važnosti istraživanja tržišta, digitalizaciji marketinga, kao i o balansiranju karijere, roditeljstva i ličnih interesovanja. Jovan deli konkretne primere kampanja, izazova i uspeha, osvetljava promene u potrošačkom ponašanju i otvoreno govori o svojim greškama i lekcijama koje su iz njih proizašle. Ako želite da saznate kako se gradi karijera na raskršću tehnologije, biznisa i kreativnosti – ova epizoda je za vas. Teme u epizodi: - Najava razgovora - Početak razgovora - Kad porastem biću - Studije na fon-u - Početak karijere - Rad u Somboledu - Prelazak u Pepsi Co - Počeci digital marketinga - Izlet u Dubai - Povratak u Imlek - Porodični biznis Podržite nas na BuyMeACoffee: https://bit.ly/3uSBmoa Pročitajte transkript ove epizode: https://bit.ly/3YhP2d2 Posetite naš sajt i prijavite se na našu mailing listu: http://bit.ly/2LUKSBG Prijavite se na naš YouTube kanal: http://bit.ly/2Rgnu7o #Pojacalo #podcast Pratite Pojačalo na društvenim mrežama: Facebook: http://bit.ly/2FfwqCR Twitter: http://bit.ly/2CVZoGr Instagram: http://bit.ly/2RzGHjN
In this episode of Grow a Small Business, host Troy Trewin interviews Stefan Di Benedetto from SolBevi. Stefan discussed the phenomenal growth of his limoncello brand, including more than doubling sales and expanding into New Zealand. He shared insights into the challenges of starting solo and the importance of team building. The conversation also touched upon key marketing strategies like "liquid on lips" and the complexities of funding rapid growth in the FMCG industry. Stefan offered valuable lessons learned during his entrepreneurial journey. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Stefan Di Benedetto believes the hardest thing in growing a small business is having to do everything yourself, especially at the start. Stefan recounted his experience of managing cross-functional tasks such as marketing, finance, and sales simultaneously. He described physically going from venue to venue during the day and then working until midnight on administrative tasks like paying invoices and cash flow forecasting What's your favorite business book that has helped you the most? Stefan Di Benedetto stated that his favorite business book that has helped him the most is "Shoe Dog" by Phil Knight. He mentioned that the book reminds him of similar situations he has gone through in his business, such as taking risks and experiencing financial difficulties, and it provides him with a lot of motivation. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Stefan Di Benedetto mentioned that he doesn't really use any online tools for his professional development. Instead, he listens to a lot of business-related podcasts. He specifically enjoys podcasts where he can learn from people who have exited businesses and built successful companies. He also listens to podcasts that discuss marketing and marketing strategies, including what's current and how to be strategic. What tool or resource would you recommend to grow a small business? Stefan Di Benedetto recommends using Xero as a key tool to grow a small business. He emphasizes its value in helping business owners understand their numbers, which he believes is crucial for making informed decisions and sustaining growth. He also highlights the importance of working with a good bookkeeper or accountant who can help interpret those numbers, rather than just recording them. This combination, according to Stefan, provides clarity and supports smarter business decisions. What advice would you give yourself on day one of starting out in business? On day one, Stefan Di Benedetto would tell himself, “It's going to be hard.” He admits he was likely naive about the challenges of his new industry, especially compared to his previous experience in consultancy and construction, where he felt more confident. The unexpected difficulties taught him that persistence and resilience are essential. His core advice to himself would be: “It's going to be hard, but just don't back down.” Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Back yourself, because no one else will believe in your vision like you do – Stefan Di Benedetto The wins feel amazing, but the lessons come from the hard days – Stefan Di Benedetto Understanding your numbers isn't optional—it's essential for growth – Stefan Di Benedetto
در این اپیزود ما با خانم الناز سخائیان مدیرعامل شرکت نستله ایران در مورد کسبوکار بینالملل صحبت میکنیم. طبق معمول همه اپیزودها، ما اول داستان مهمونمون رو میپرسیم و بعد متمرکز میشیم روی موضوع کسبوکار بینالملل. از تعریف و چالشهای این موضوع میگیم و به تاثیر فرهنگ بر کسبوکارهای بینالمللی میپردازیمموضوع مشترک این فصل نوآوری! برخی از کلمات انگلیسی استفاده شده در این اپیزود:FMCG company: Fast-Moving Consumer Goods company: شرکت کالاهای مصرفی سریعالگردشOperation: ادارهJoint Venture: سرمایهگذاری مشترک، مشارکت تجاریPolicy: سیاست، خطمشیPower Distance: فاصله قدرت (تفاوت سطح قدرت و اختیار بین مدیران و کارکنان)Hand Over: تحویل دادن، واگذار کردنTeam Member: عضو تیمR&D (Research and Development): تحقیق و توسعهBypass: عبور کردن بدون توقف، میانبُر زدنConcern: نگرانی، دغدغه، مسئلهDevelop: توسعه دادنحامی این اپیزود از فصل چهارم کارکسب:نرمافزار دواتلینکدین دواتکارگزاری آگاهاینستاگرام آگاهبرای دیدن کتابهای نشرآموخته به سایت انتشارات سربزنید.کد تخفیف ۲۰٪ و ارسال رایگان کتاب: Kaarcasbراههای دنبال کردن ما:وبسایت کارکسباینستاگرام کارکسبتوییتر کارکسبکانال یوتیوب کارکسبکانال تلگرام کارکسبلینکدین کارکسباگر تمایل دارید از کار کسب حمایت مالی کنید اینجا Hosted on Acast. See acast.com/privacy for more information.
Guest Suggestion Form: https://forms.gle/bnaeY3FpoFU9ZjA47Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRuOrder 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0Follow Our Whatsapp Channel: https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2JSubscribe To Our Other YouTube Channels:-https://www.youtube.com/@rajshamaniclipshttps://www.youtube.com/@RajShamani.Shorts
Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Dots Oyebolu chats to Kathy Guzmán Galloway, CEO and Strategist at The Clarity Wizard, who shares insights from her two-decade career in the consumer packaged goods (CPG) industry, covering her early days at PepsiCo and her current focus on brand positioning. She breaks down the classic Four Cs and Four Ps marketing frameworks and explains why they no longer suffice in today's complex brand environment. Kathy introduces her own Brand Fundamentals framework to help companies clarify their message.Key Takeaways:(01:22) Kathy shares her 20-year journey in CPG, starting with foundational training at PepsiCo.(02:14) She contrasts consumer packaged goods (CPG) with FMCG.(02:58) Kathy now focuses specifically on brand positioning, helping leaders articulate strategy.(05:28) CPG is about the end user, regardless of whether the go-to-market strategy is DTC or retail.(07:07) She outlines the classic Four Cs and Four Ps frameworks and how they relate to positioning.(10:24) Kathy introduces her Brand Fundamentals framework to avoid the “and also” problem.(13:45) A major sign of poor positioning is constant internal revisions and unclear brand differentiation.(16:54) She emphasizes revisiting brand positioning regularly to stay ahead of shifting consumer needs.(23:00) Dove's use of brand purpose exemplifies how consistency across all brand touchpoints drives loyalty.(35:50) To maintain loyalty, brands must stay close to their consumers and evolve with their changing needs.Resources Mentioned:Kathy Guzmán Gallowayhttps://www.linkedin.com/in/kathygallowayThe Clarity Wizardhttps://www.linkedin.com/company/theclaritywizard/Insightful Links:https://peekage.com/blog/positioning-messaging-testing-for-cpg-brandshttps://www.smashbrand.com/articles/brand-positioning-map/https://studionoel.co.uk/understanding-brand-positioning-modelsThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here
India's biggest quick-commerce apps, Blinkit, Zepto, and Swiggy, have become prime real estate not just for regular FMCG brands but also for financial services, stock-trading apps, and even real-money gaming platforms. The top three players are already making Rs 3 to 3,500 crore rupees in annual ad revenue. And that, dear listeners, is about half of what Amazon India made from ads in FY24, despite having way more users.In today's episode, host Snigdha Sharma speaks to The Ken reporter Gaurav Bagur about how quick commerce apps have become the new battleground for India's ad money and our attention span.Tune in.Question for listeners: Think of the times when you're on your phone everyday and tell us three instances where no one is trying to sell you anything. You can send in your answers to our Whatsapp number 8971108379. Also, if you have any questions for Gaurav, you can send them on the same number as a voice note or a text message.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Tune in to Time for A Reset“There's a movable middle that you could potentially move to your brand and make them more loyal." - Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-ElevenThe latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy and hosted by Fiona Davis, is live!Fiona Davis steps chats with Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-Eleven, about how 7-Eleven is turning convenience retail into a hub for experimentation, innovation, and growth.Mario shares how the brand is bridging physical retail with digital precision using tools like the BrainFreeze Collective, cShopper analytics, and an AI-powered in-store radio network reaching 250 million listeners per month. He explains why convenience stores offer an unmatched opportunity for CPG brands to test, iterate, and scale new products, especially for Gen Z audiences.He also introduces the "Movable Middle" targeting framework, explains how breaking down silos unlocks faster collaboration, and highlights how transparency and shared problem-solving are shaping the future of commerce media.What You'll Learn:How Seven-Eleven's integrated toolkit helps brands test, launch, and optimize new products with minimal riskWhy in-store audio advertising is becoming the largest radio network in the US with 250 million monthly listenersThe "Movable Middle" principle for identifying and targeting customers most likely to switch brandsHow AI-powered voice technology enables dynamic, localized audio creative at scaleWhy convenience stores are the ideal testing ground for CPG innovation and reaching Gen Z consumersThe power of combining observed behaviors with declared preferences for more accurate customer insightsHow breaking down organizational silos between analytics, marketing, and research teams drives better resultsWhy transparency and partnership between retailers and brands leads to more successful retail media programsMario Mijares is the VP of Marketing, Loyalty, and Monetization Platforms at 7-Eleven, where he leads innovative efforts across in-store media, shopper marketing, loyalty programs, customer analytics, personalization, CRM, and data monetization. With over 25 years of retail and FMCG experience, including roles at AT Kearney, Coles Group, and Southeastern Grocers, Mijares has pioneered the development of comprehensive customer data tools and analytics platforms that revolutionize the convenience store shopping experience. At 7-Eleven, he has built an integrated suite of tools, including cShopper analytics, the BrainFreeze Collective research panel, and an AI-powered in-store radio network reaching 250 million monthly listeners. His work in transforming 7-Eleven into "the fastest, easiest, cheapest, least risky place to innovate" for CPG brands demonstrates his expertise in leveraging data-driven insights to drive retail innovation and customer engagement.Support the show
The consumer need for 10-minute deliveries wasn't demanded, but it was created.Multiple startups went into an arms race to deliver products faster and faster to users who never really asked for them.This expanded into category after category, starting from groceries to FMCG products, then to apparel, electronics, PS5s, iPhones, and later food. The 10-minute monster demands to be fed and is eating category after category, forcing consumers to change long-established patterns so they can get stuff delivered to their homes at a turnaround time they never imagined possible.The next big frontier for all of these start-ups is now alcohol and liquor.Finally, we have a category where most consumers want organized, regulated, and legitimate home deliveries. They're probably even willing to pay for it.For quick commerce start-ups, too, home delivery of alcohol is a huge opportunity.High margins, high stickiness, great repeat, massive market, negligible customer acquisition costs, hundreds of millions of consumers want it.Startups with hundreds of millions in capital are desperate to offer it.So, what is stopping 10-minute alcohol delivery?In the latest episode of Two by Two, hosts Praveen Gopal Krishnan and Rohin Dharmakumar are joined by Prasanna Natarajan, founder of Sipping Spirits and Hipbar, India's first home-delivery liquor startup, which was later acquired by Cred, and Debashish Shyam, co-founder and director of Ardent Alcobev. He's had nearly 20 years of experience in alcohol marketing and sales at organisations as diverse as United Spirits and IBTC in Myanmar.----What you listened to is just the first 30 minutes of the conversation. If you'd like to listen to the full episode, you can do so by becoming a Premium subscriber to The Ken or by subscribing to Two by Two on Apple Podcasts via a separate standalone subscription.This episode of Two by Two was produced by Hari Krishna. Rajiv CN, our resident sound engineer, mixed and mastered this episode.If you liked this episode of Two by Two, do share it with like-minded individuals who would be interested in listening to the episode. And if you have more thoughts on the discussion, we'd love to hear your arguments as well. You can write to us at twobytwo@the-ken.com.----Listen to One Billion in 10 Minutes on The Ken app, Spotify or Apple Podcasts.----Disclaimer:Alcohol consumption is injurious to health. No participants in this episode promote alcohol consumption and strongly discourage underage, binge, and careless drinking. All panelists in this show express their own personal views, which do not necessarily reflect the views of the producers or promoters. Please drink responsibly.
In this episode of Strong Source – The Commodity Podcast, we sit down with Kendra Rhodes, Director of Global Risk Management, Market Insights, and Communications at General Mills, to explore how FMCG companies navigate extreme market volatility. Kendra shares insights on balancing procurement strategy with risk management, the shift from complex derivatives to simpler hedging approaches, and the critical role of data and agility in decision-making.
Given your experience in shaping the online future of CPG and FMCG, could you share some key strategies or insights on how CPG companies can successfully navigate the ever-evolving digital landscape, especially in the context of e-commerce, direct-to-consumer models, and retail media?Having held roles in various countries and grown businesses globally, what unique challenges and opportunities have you encountered in different markets? How do you approach adapting CPG strategies to diverse consumer behaviors and market dynamics across countries? In the realm of new Shopper & Consumer Experiences, could you highlight a specific initiative or innovation that you've been involved in, either at Colgate Palmolive or Bimbo Bakeries, which significantly impacted customer engagement and satisfaction? How do you foster a culture of innovation within a large CPG organization?You've successfully grown businesses from $0 to $500M+ twice. What are some key principles or leadership strategies you believe contributed to this remarkable achievement? How do you balance the responsibilities of a P&L role with the need for continuous innovation and adaptation in the fast-paced CPG industry?
Episode 165 with Bernard Laurendeau, who is Managing Director of Enkopa Lab, which is at the forefront of driving successful Japan-Africa investments by leveraging AI and technology. With a focus on market diversification, the firm helps Japanese companies navigate Africa's complex business landscape. Enkopa Lab on driving successful Japan-Africa investments through AI & technologyEnkopa Lab is repositioning investment approaches by prioritising human capital development over resource acquisition. Japanese firms have made significant inroads into sectors like financial services, technology, and FMCG, distinguishing their approach from other major players. However, risk-averse decision-making remains a challenge for many Japanese corporations, slowing international expansion.In this episode we explore the opportunities, challenges, and future of Japan-Africa investments, looking into insights into how technology, data, and innovation are unlocking new possibilities.What We Discuss With BernardThe evolution of Japan's investment and engagement in Africa over the past three decades and its impact on economic development.Common misconceptions Japanese companies have about the African market and how they impact business opportunities and investment strategies.The key barriers preventing greater Japanese investment in Africa and the challenges firms face when entering the market.How Enkopa Lab uses AI and digital tools to empower Japanese companies with data-driven insights for smarter investment decisions in Africa.Strategies African countries can adopt to enhance their appeal and attract more Japanese investment.Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser:LinkedIn - Terser AdamuInstagram - unlockingafricaTwitter (X) - @TerserAdamuConnect with Bernard:LinkedIn - Bernard Laurendeau (ቤርናር - ベルナルド)Twitter (X) - @_blaurendeauDo you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.ukSubscribe to our newsletter for exclusive content, behind-the-scenes insights, and bonus material - Unlocking Africa Newsletter