The CMO's Guide to Everything

We welcome Rachel James, CMO of Applaud, to the podcast to discuss the importance of creating value for your potential customers with your B2B marketing and ensuring that your marketing efforts support your company's goals.Visit Advertas for more episodes: bit.ly/3qxzzVh

In this jam-packed episode, we are joined by Business Advisor of the Year and Entrepreneur of the Year Daniel Priestley to discuss a topic that is very relevant to all marketers - predicting future trends.

We welcome Sarah Salimi, CMO of Spave and Startup Mentor for DivInc, to the podcast to discuss what it takes to build a high-performance marketing team and strategy for a startup company. Other topics covered include ways to continue your education as a marketer and the rise of the giving back culture in the marketing industry.

With a diverse background of experiences, one thing has been consistent for Preston Bornman - the ability to solve problems. Join us as we chat with Preston about his problem-solving mindset, his variety of experiences, and how it has prepared him for his role at Vanquish Carbon.

There is something to being able to roll up your sleeves as a marketing leader and getting involved in the trenches with your team. Join us as we chat with Ashley Estilette, the Chief Marketing Officer of Miratech, about leadership styles, continuing education as a marketer, the evolution of event models in 2022, rebranding, and much more!

Join us as Yosef describes B2B marketing strategies from a venture capitalist's perspective. The efficiency of capital is critical in startup and early growth stages, driving every decision. Yosef shares tidbits on achieving those efficiencies both in big-picture marketing strategies and tactical campaigns.

Guest: Joel Goobich | Head of Sales and Marketing | Vestorly Published author, speaker, and industry thought leader Joel Goobich shares his insights gained from 20 years of experience in video and content marketing on how to think in a disciplined way about your marketing objectives, and then leverage each asset to get the most out of it.

A good ABM strategy requires thoughtful planning, a systematic approach, but most of all – creativity.  Formulaic outreach may have worked yesterday, but today is about personalization and genuine connections, some at scale. Join us as Andrea Clatworthy, Head of ABM for Fujitsu, shares guiding principles and inspiring anecdotes for identifying the problems we're trying to solve and engaging prospects in genuine and relevant ways. 

The hand-in-hand partnership of the sales and marketing function is critical to a successful account based marketing (ABM) strategy. In this episode, Michelle Liro chats with us about her experiences working with sales teams to execute effective demand generation and relationship management throughout the customer lifecycle.

Guest: Susan Vitale | CMO | ® iCIMS Every touch point in the marketplace is an opportunity to reinforce your brand story, including current and potential employees. Join us as Susan Vitale shares helpful tips for maintaining consistency and authenticity in the recruiting process and organically turning employees into brand ambassadors.

Guest: Mark Baker | Head of Marketing Operations, EMEA & APAC| Former OracleMeasuring KPIs - the aspects of examining performance can be quite the beast to tackle. How do we know we're using the right metrics to capture the whole picture? Mark Baker, a 17-year marketing veteran, share his approach to selecting meaningful KPIs that focus on long-term success and team unification behind shared goals.

Guest: Jeroen Courthout | CEO | SalesFlareThe CRM is the cornerstone of the marketing program, but finding the best option in a sea of alternatives can be a daunting task. Listen to Jeroen Courthout, CEO of SalesFlare, offer insights on how to sort through the noise and tips to hone your process before ever touching software.

Guest: Harry Rahman | CEO | Veloce Innovation We all know there isn't actually a magic formula, BUT, there are certainly things that work and things that don't. Join us as Harry Rahman, the CEO of Veloce Innovations, discusses the ups and downs of marketing at the head of an early growth phase company.  Hear the strategies he used to springboard the company to the next phase of growth.  

Guest: Constantine Lau | Global Marketing Director | Schneider Electric What things have we found value from the changes in the marketing program in 2020 will continue in 2021 when life goes back to normal?  What kinds of creative thinking has this pandemic brought about? Hear Con discuss these great insights, as well as how to do less with more as we launch into the new year.

Guest: Fabrice Buron | Chief Commercial Officer | INT., Inc. Customer centricity informs every great marketing strategy. Fabrice Buron is one of the industry's leading champions of user-centric design through every touch point of the buyer's journey. With a solid track record of applying digital marketing to companies going through digital transformation, operationalizing those strategies, Fabrice offers practical steps for building on the strengths of the team, innovating together with customers, and allowing ‘design thinking' to guide marketing strategy.    

Guest: Hal Green | Director of Marketing | Geophysical Insights Account-Based Marketing (ABM) is a hot topic, but how is it really different from what B2B companies have been doing for many years? And how does it mesh with traditional lead generation efforts? Hal is a marketing and sales veteran of over 40 years with continued successes staying on top of the evolution of marketing strategies and the supporting technologies. In this episode, he offers deep perspective on how traditional initiatives must change to realize the most ROI.   

Guest: Jaclyn Townsend | Director of Corporate Marketing | TGS Rebranding can lead to a new phase of business growth but is filled with potential hazards in a way that other marketing initiatives are not. Jaclyn offers insights from her 20 years of experience in public relationship, brand identity, messaging, and digital marketing initiatives in upstream oil and gas. Together, she and Laura explore the pitfalls, challenges, and keys to success in a rebranding strategy.   

B2B marketing is a dynamic field, it requires creativity, innovation, and a significant amount of technology and data science to be competitive. In this podcast series, Laura Cuttill will invite CMOs and marketing executives from the tech and marketing sector to discuss the implementation of marketing strategies used in B2B companies.