Podcasts about Recruitment marketing

Today, we're going to talk more tactically. In our first episode, we discussed the challenges that recruiters face. In our second episode, we covered creating content for two distinct groups. Whether you're in a candidate-rich market, a candidate-short market, a client-rich market, or a client-short market, you need content that speaks to both groups. Content […] The post Content that Converts: Recruitment Marketing Content Assets appeared first on Superfast Recruitment.

Become an FBP Insider! Learn more on Patreon. Online Live Event - Learn More! Are you a fitness leader, manager, or gym owner searching for actionable strategies to revolutionize your staff recruitment and retention? This episode of the Fitness Business Podcast, hosted by JT Tamsett, is a must-listen for anyone serious about building a high-performing fitness business in today's competitive market. Discover how to wear your sales and marketing hat when hiring, ensuring your recruitment process is as dynamic and creative as your member acquisition campaigns. You'll learn how applying marketing principles to staff acquisition can transform the quality and consistency of your hires. The episode dives deep into the power of crafting compelling job ads that resonate with potential candidates, making your gym stand out on job boards and attracting top-tier talent. The episode also unpacks the critical role of referrals, explaining why embedding a culture of referrals - where team members are rewarded for recommending candidates, not just successful hires - can create a self-sustaining pipeline of passionate, values-driven staff. Also hear from Dr Patrick Porter about what should really be in all our morning routines, plus why that 2pm slump gets to all of us - and what you can do about it. Key highlights from the episode: - Innovative Use of AI in Recruitment: Learn how artificial intelligence is streamlining everything from candidate screening to interview scheduling, making your hiring process faster, smarter, and more efficient. - Building a Referral-Driven Culture: Discover proven tactics to make daily referral requests a habit, and how to incentivize your team to help you build a robust bench of future staff, ensuring you're never caught off guard by sudden vacancies. - Prioritizing Integrity and Attitude: Find out why focusing on these core traits - rather than just technical skills - leads to stronger teams and a more positive workplace culture, ultimately boosting member satisfaction and retention. Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts. Quotes: “Your sleep cycle starts in the morning.” - Dr Patrick Porter “Never drink coffee first thing in the morning. I know a lot of people do that. Get up in the morning and drink a glass of water.” - Dr Patrick Porter “Don't post a boring job description. You got to make this exciting." - Fletcher Wimbush “Reward the referral, not the outcome.” - Fletcher Wimbush Resources: Be an FBP Insider on Patreon Fitness Business Podcast's LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Fletcher Wimbush - LinkedIn, Website, Facebook FACT Driven Hire System - Use code: hirebetter Hiring Expert GPT - Watch how it works here Unlock your coaching potential with DISC Fletcher's Book Recommendation - Who by Geoff Smart Indeed - Website ZipRecruiter - Website Lindsay Vastola Live Event: Own the Role, Achieve the Goal: How EQ Drives Performance & Accountability - Watch now on Patreon Wise Words: Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram Dr Patrick Porter's Book - Thrive in Overdrive Buy Your Headset Using our Link! Merch Sponsor: Be a Merch Sponsor - Here REXer in the Trenches: Mark Harrington - Website, LinkedIn, Instagram Mark's Book Recommendation - The Advantage by Patrick Lencioni The Table Group - Website Website - www.REXRoundtables.com Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com Trusted Suppliers: Reinig Insurance Power Plate ROR Partners HR Network Referrizer About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: Fitness business growth strategies, gym staff retention tips, hiring personal trainers, fitness industry recruitment, employee onboarding best practices, fitness leadership development, gym management podcast, fitness industry trends 2025, recruitment marketing for gyms, fitness business success stories. Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

HOW TO BUILD CAREER PAGES WHICH ACTUALLY WORK   One of the biggest mistakes in Talent Attraction is failure to maximise conversion from attention you've already captured! The people who visit your career page are ALREADY declaring interesting in working for your business and you need to have a digital property there that underlines your EVP, helps both self select in/out and makes it easy for the right candidates to enter into the recruiting process.   What do know today about building a career page that does all of these things?   - What does a great career page look like - can we have examples? - 2025: what basic elements must a career page today? - What are some basic errors to avoid on career pages? - Images: how to use this - stock, real, AI generated - what are the pros and cons? - How do we communicate EVP? - What do we do when company brand vs employer brand are divergent? - What do we do if we want to create an inclusive message, even though we might not be demographically diverse? - How AI is too much AI - on copy, image, video? - Humour: do we use this? - What is the right degree of friction on apply? - How does this thing look on mobile? - Integration with CRM / ATS - Who is control of this - Recruitment Marketing if it exists, but TA vs Marketing if it does not? - What are the most common pitfalls in career page design? - How to handle it when your audience is multiplication?   All this and more as we talk brainfood live. We are on Thursday 15th May, 2pm BST with Bas van de Haterd, Author (Talent Acquisition Excellence), Charu Malhotra, Head of Talent Attraction (ex-PA Consulting, McKinsey & Co, Koos Wurzer, Global Director Talent Acquisition and Employer Branding (Danone)   Register by clicking the green button and follow the channel here (recommended)       Ep308 is sponsored by our friends at Teamtailor     Great teams start with great hiring — and that's exactly what Teamtailor is built for.   Loved by companies like Happy Socks, OneFlow, Oatly, and Five Guys, Teamtailor is the all-in-one recruitment platform trusted by over 10,000 businesses and 150,000 recruiters worldwide. It combines a powerful ATS with fully customizable, AI-powered tools to elevate your employer brand and deliver a standout candidate experience.   From career sites to collaboration workflows, Teamtailor helps talent teams move faster, work smarter, and create hiring journeys that people actually enjoy — candidates and hiring managers alike.   → See how top teams are hiring better with Teamtailor: Experience the magic today!

Welcome to another episode of our Recruitment Marketing podcast. I'm Denise, and today, I want to discuss something that can really transform your recruitment, search, or staffing business in 2025. We've been working with recruitment business owners for nearly two decades and consistently seen that marketing can be a real challenge for many of them. […] The post Transform The Way You Market Your Recruitment or Search Company With This Scorecard appeared first on Superfast Recruitment.

Recruitment marketing strategies are varied and many! Here is one most people forget: handling objections ahead of time. Are you tired of hearing the same objections from potential clients? “We use our own team,” “You're too expensive,” or “We've had bad experiences with recruiters before.” These familiar phrases can feel like roadblocks in your sales […] The post Recruitment Marketing Strategies: Handling Objections Ahead of Time appeared first on Superfast Recruitment.

As part of our International Women's Day 2025 celebrations, we're delighted to feature Sarah Bishop (known to many as “Bish”), founder of Recruit Recruit and one of our valued clients. In this special edition of the Recruitment Marketing and Sales Podcast, Sarah shares her remarkable journey from car sales to building a successful recruitment business. Her candid reflections on navigating industry […] The post From Car Sales to Recuitment Empire Bish's Story For International Womens Day 2025 appeared first on Superfast Recruitment.

https://www.youtube.com/watch?v=y49ktEKfPgA As part of our International Women's Day 2025 celebrations, we're delighted to feature Sarah Bishop (known to many as "Bish"), founder of Recruit Recruit and one of our valued clients. In this special edition of the Recruitment Marketing and Sales Podcast, Sarah shares her remarkable journey from car sales to building a successful [...]

Recruitment marketing strategies are varied and many! Here is one most people forget: handling objections ahead of time. Are you tired of hearing the same objections from potential clients? "We use our own team," "You're too expensive," or "We've had bad experiences with recruiters before." These familiar phrases can feel like roadblocks in your sales [...]

In this Episode: The Achieve Results NOW! podcast, hosted by Mark Cardone and Theron Feidt, focuses on actionable strategies for personal and professional growth. In this episode, they welcome Jody Frawley from the Dale Carnegie organization, who discusses the timeless principles of Dale Carnegie's teachings, particularly from the book "How to Win Friends and Influence People." Jody emphasizes the importance of continuous training and development, especially for small businesses. She highlights the concept of servant leadership, where leaders prioritize the needs of their team to foster better communication and relationships. The discussion also touches on the significance of emotional and behavioral changes in achieving performance improvements. Jody encourages listeners to apply these principles in all areas of life, including social media interactions, and stresses the value of taking notes and engaging with others to build connections. The episode concludes with an invitation to participate in free workshops and to share the podcast with others. Jody's Bio: Jody Frawley spent the past 30+ years in marketing - with a specialty in Recruitment Marketing, so the next step of her career to Dale Carnegie is a natural progression. She advised many organizations on how to become an 'employer of choice' to recruit more qualified employees through targeted marketing campaigns. Now she helps them RETAIN and grow their employees through training and professional development with Dale Carnegie of CNY! In 2018, she found the Dale Carnegie Skills for Success program transformational for her as a participant! Her relationships with co-workers improved tremendously with greater communication and client outcomes. As a result, she became a Certified Trainer in 2020 and now trains the participants across the CNY area in addition to her business development responsibilities. She believes Employee Engagement, Increased Revenue, Improved Productivity, Culture and Efficiency are key to building a strong organization!  During her free time, she enjoys spending time with her grandson, mentoring a young man with autism, hiking, kayaking, volunteering at her church and across the region with many non-profits. She's been married 30+ years and has one son. Action Steps: 1-  Download the Golden Book: Dale Carnegie's Secrets of Success | Dale Carnegie 2-  Register for the FREE workshop: https://www.eventbrite.com/o/dale-carnegie-17565240973 3-  Buy/Read the book: “How to Win Friends… and Influence People.” Other Links from Jody: Jody Frawley Performance Consultant & Trainer Dale Carnegie of CNY Certified Dale Carnegie Trainer 315.251.1819 Jody.Frawley@dalecarnegie.com Ask about our In-Person training in Rochester, February 2025: https://www.dalecarnegie.com/en/courses/190?franchise_id=234  Ask about our In-Person training in Buffalo, March 2025: https://www.dalecarnegie.com/en/courses/190?franchise_id=228   Join our FREE, Friday Workshops: https://www.eventbrite.com/o/dale-carnegie-17565240973 ARN Suggested Reading: Blessings In the Bullshit: A Guided Journal for Finding the BEST In Every Day – by Mark Cardone & Theron Feidt https://www.amazon.com/Blessings-Bullshit-Guided-Journal-Finding/dp/B09FP35ZXX/ref=sr_1_1?dchild=1&keywords=blessings+in+the+bullshit&qid=1632233840&sr=8-1 Full List of Recommended Books: https://www.achieveresultsnow.com/readers-are-leaders Question: 1.   Do you have a question you want answered in a future podcast? 2.   Go to www.AchieveResultsNow.com to submit. Connect with Us: Get access to some of the great resources that we use at: www.AchieveResultsNow.com/success-store www.AchieveResultsNow.com www.facebook.com/achieveresultsnow www.twitter.com/nowachieve Thank you for listening to the Achieve Results NOW! Podcast.  The podcast that gives you immediate actions you can take to start seeing life shifting results NOW!

The Shred is a weekly roundup of who's raised funds, who's getting acquired and who's on the move in the world of recruitment. The Shred is brought to you today by Jobcase.

For most businesses on a budget, deciding on the best place to spend that budget for talent attraction can mean difficult choices. So which is more effective for talent attraction, recruitment marketing or employer branding? Joining me this week is Sam Bertoud VP of Talent Solutions at hackajob. Sam discusses the importance of recruitment marketing in modern-day talent acquisition, the influences of consumer marketing strategies and the need for recruiters to understand marketing better. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Sam: https://www.linkedin.com/in/samberthoud/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

Jaime Hunt speaks with Jenny Petty about a pressing issue few are discussing: the “Search Cliff.” While the “Demographic Cliff” has been a hot topic for years, the Search Cliff highlights a significant shift in the availability of prospective student data, fundamentally altering how higher education institutions attract and enroll students. Tune in as Jenny breaks down this emerging challenge, its implications, and strategies institutions can adopt to stay ahead of the curve.Key TakeawaysThe “Search Cliff” refers to the rapid decline in the availability of student data due to changing privacy laws and the shift to test-optional admissions policies.Name purchases, once a cornerstone of enrollment marketing, are yielding significantly fewer enrollments, dropping from 0.131% in 2019 to 0.043% in 2023.Institutions must pivot to focus on organic lead generation, content marketing, and paid media strategies to fill the funnel.Strong collaboration between MarCom and enrollment management teams is essential for addressing these challenges effectively.The future of higher education marketing will demand creative, technology-driven solutions, including leveraging AI and exploring new engagement strategies.What is the Search Cliff, and How Does it Differ From the Demographic Cliff? The Search Cliff represents a dramatic reduction in the availability of prospective student names for purchase. This trend is driven by shifting privacy laws and the widespread adoption of test-optional policies during COVID-19. Unlike the well-documented Demographic Cliff, which focuses on population decline, the Search Cliff underscores the limitations of traditional name-buying practices. These changes threaten to disrupt enrollment marketing strategies reliant on purchased names to drive funnel growth.Why is the Search Cliff Happening Now? Jenny explains that privacy laws in over 20 states are restricting access to student data, while the move to test-optional admissions has further limited name availability. Institutions that once relied on buying large lists of prospective student names to fuel enrollment pipelines are seeing diminishing returns. For example, the yield rate for purchased names has plummeted by 56%, making traditional tactics increasingly unsustainable.How Can Higher Education Marketers Adapt? Jenny offers several solutions to address the Search Cliff:Invest in Inbound Marketing: Organic lead generation through blogs, white papers, and gated content can create a steady pipeline of interest over time.Shift to Paid Media and Social Advertising: Institutions must build robust paid advertising strategies to compete in an increasingly crowded digital space.Leverage AI Tools: AI-powered technologies, such as virtual recruiters and chatbots, can enhance student engagement and streamline the recruitment process.Rethink Organizational Structure: Jenny emphasizes the need to evaluate team roles, particularly as AI reshapes the workload and demands of MarCom teams.What Role Should Leadership Play in Navigating This Shift? For institutions to succeed, leaders need to embrace marketing as a strategic driver of revenue and success. CMOs should foster partnerships with enrollment management teams and educate themselves about institutional budget models, financial aid strategies, and marketing ROI. Additionally, integrating marketing leaders into cabinet-level discussions ensures their voices are heard in key decisions about institutional priorities.What Does Success Look Like in the Era of the Search Cliff? Jenny challenges institutions to rethink traditional measures of success, such as application volume, and instead focus on retention and lifelong student value. As higher education faces intense scrutiny and competition, institutions must align product offerings, pricing strategies, and marketing efforts with the evolving needs of today's students. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Behold! A holiday spectacle so dazzling, so insightful, it'll practically guarantee you a promotion (results may vary, void where prohibited, don't quit your day job). We've wrangled all our favorite (and some we just tolerated) guests from 2024 to deliver scorching hot takes on the burning dumpster fire that is talent, tech, and recruitment. Think less "fireside chat" and more "dumpster fire chat." From AI's inevitable robot overlord takeover of recruiting (will they finally fix the ATS? Don't hold your breath) to the thrilling return of the office (aka mandatory fun times!), we've got the scoop you need to maybe survive 2025. Or at least have something to complain about at the next holiday party. Witness the assembled brain trust, including: Eileen Kovalsky from General Motors: Because even car companies need people to, you know, build cars. Adam Godson, CEO of Paradox: Hopefully, he'll explain what a paradox is without causing one. Jessica Rush, Chief Talent Officer: We're rushing to find the talent, people! Get it? (We'll see ourselves out). Patti Tabris, Senior Director of Talent Acquisition at ResultsCX: Because someone has to deal with the results. Stefan Premdas, Director, People Experience at sweetgreen: Hopefully, they brought snacks. J.T. O'Donnell from Work It Daily: Because you're going to need to. Julie Sowash, Executive Director and Co-founder of Disability Solutions: Providing solutions to problems you didn't even know you had! John Graham, the VP of Employer Brand Strategy, Humanity & Culture at Shaker: Because branding is everything, even when it's not. (He appears twice! Clearly, he's got a lot to say...or we messed up the guest list). Emi Beredugo: We're not entirely sure what Emi does, but they're here! Lieven Van Nieuwenhuyze, Co-host from Europe: Bringing you takes from across the pond (probably involving better coffee). Matt Lavery, Global Director of Sourcing, Recruiting, & Onboarding: The man, the myth, the onboarding legend. Lord Wei, A Member of the Science and Tech Committee in the House of Lords: Adding a touch of British pomp and circumstance (and hopefully some actual wisdom). Rebecca Carr, CEO at SmartRecruiters: Because recruiting needs to be smart, obviously. Courtney Dempsey, the Head of Recruiting at Southern Rock Restaurants: Serving up talent as hot as their chicken. Chloé Rada, the Senior Director of Talent Attraction at ZoomInfo: Zooming into the future of talent (get it?). Dean Da Costa, Senior Staff Talent Acquisition at Lockheed Martin: Recruiting the best of the best to build…stuff. Mary Battle Broxton, Leading Employer Brand and Recruitment Marketing at Tractor Supply Company: Because even tractor companies need marketing.

Behold! A holiday spectacle so dazzling, so insightful, it'll practically guarantee you a promotion (results may vary, void where prohibited, don't quit your day job). We've wrangled all our favorite (and some we just tolerated) guests from 2024 to deliver scorching hot takes on the burning dumpster fire that is talent, tech, and recruitment. Think less "fireside chat" and more "dumpster fire chat." From AI's inevitable robot overlord takeover of recruiting (will they finally fix the ATS? Don't hold your breath) to the thrilling return of the office (aka mandatory fun times!), we've got the scoop you need to maybe survive 2025. Or at least have something to complain about at the next holiday party. Witness the assembled brain trust, including: Eileen Kovalsky from General Motors: Because even car companies need people to, you know, build cars. Adam Godson, CEO of Paradox: Hopefully, he'll explain what a paradox is without causing one. Jessica Rush, Chief Talent Officer: We're rushing to find the talent, people! Get it? (We'll see ourselves out). Patti Tabris, Senior Director of Talent Acquisition at ResultsCX: Because someone has to deal with the results. Stefan Premdas, Director, People Experience at sweetgreen: Hopefully, they brought snacks. J.T. O'Donnell from Work It Daily: Because you're going to need to. Julie Sowash, Executive Director and Co-founder of Disability Solutions: Providing solutions to problems you didn't even know you had! John Graham, the VP of Employer Brand Strategy, Humanity & Culture at Shaker: Because branding is everything, even when it's not. (He appears twice! Clearly, he's got a lot to say...or we messed up the guest list). Emi Beredugo: We're not entirely sure what Emi does, but they're here! Lieven Van Nieuwenhuyze, Co-host from Europe: Bringing you takes from across the pond (probably involving better coffee). Matt Lavery, Global Director of Sourcing, Recruiting, & Onboarding: The man, the myth, the onboarding legend. Lord Wei, A Member of the Science and Tech Committee in the House of Lords: Adding a touch of British pomp and circumstance (and hopefully some actual wisdom). Rebecca Carr, CEO at SmartRecruiters: Because recruiting needs to be smart, obviously. Courtney Dempsey, the Head of Recruiting at Southern Rock Restaurants: Serving up talent as hot as their chicken. Chloé Rada, the Senior Director of Talent Attraction at ZoomInfo: Zooming into the future of talent (get it?). Dean Da Costa, Senior Staff Talent Acquisition at Lockheed Martin: Recruiting the best of the best to build…stuff. Mary Battle Broxton, Leading Employer Brand and Recruitment Marketing at Tractor Supply Company: Because even tractor companies need marketing.

2024 in Review: State of Recruitment Job Advertising   One of the themes of 2024 has been the surge of job applicants for the job adverts employers are posting out. It's clear that the economic conditions + AI-enablement has created the conditions where traditional duration based advertising is no longer a viable hiring approach - in fact, a counter productive one, as it absorbs all the recruiters capacity to deal with the flood!   What is the current state of recruitment job advertising and what may be the future?   - Volume of job advertising in 2024 - high or low - Volume of applications per job - Avg duration of job adverts: global, per country, per sector - Number of applications made per candidate - Most effective job title (quality of applicant) - Most effective job description (quality of applicant) - Impact of diversity statements in job adverts - Impact of benefits in job adverts - Shift to programmatic: what is the penetration? - Remote work job ads, up or down? - What is the avg spend per job advert in 2024? - What is the future model of job advertising?   All this and more on Brainfood Live On Air. We're with Yazad Dalal, Chief Growth Officer, Joveo, Alexander Chukowski, HR Tech Consultant & Peter Weddle, Founder, TATech   We're on Friday 6th Dec, 2pm GMT     Follow the channel here (recommended) and click on the green button to register for this show.   Ep285 is sponsored by our friends Joveo   Joveo is the unified, high-performance Recruitment Marketing platform.   Best-of-breed programmatic job ad tech, a proprietary CMS to create world-class career sites, and a candidate engagement platform. Eliminate patched point solutions and data silos forever.   Reduce job advertising spend, control applicant flow rate, increased quality of application - contact Jove today.

John Graham, Shaker's VP of Employer Brand Strategy, hit RecFest USA with a mic drop on recruitment marketing and employer branding as we careen into 2025. His talk? A mix of AI hype, DEI drama, and a reality check for those clinging to the idea of "jobs for life" like it's still 1985. Graham's big reveal: employer branding is less about forever and more about for now, pivoting to a launchpad for career development instead of a golden handshake into retirement. He also dove into AI, calling it both the hero and potential villain of recruitment. Sure, it's reshaping strategies faster than you can say "algorithmic bias," but Graham threw some shade on humanity, pointing out that we're not exactly bias-free either. His advice? Play nice with AI but keep an eye on it—like a toddler with scissors. DEI got a spotlight too, but not without acknowledging the current rebrand it's enduring thanks to political tug-of-wars and corporate-level ghosting. He tied it all up with a forecast for 2024 tech trends: automation, AI, and video storytelling are set to dominate, but the focus will still be on keeping things human-centered. (Spoiler: robots are cool, but people still like people.) And if that wasn't enough, Graham's closer was basically a call-to-action to stalk—er, network with—Shaker online. Updated website, LinkedIn, the works. Because nothing says "modern employer branding" like a shameless plug.

On this episode, host Ryan Dull is joined by Anne Arnold, Director of Enterprise Talent Acquisition and Recruitment Marketing at Farmers Insurance®. They discuss her journey into TA, the role of AI in recruitment and her team's efforts to align TA with business objectives.Key Takeaways:(02:30) Anne's career journey into TA.(04:54) Establishing structured career paths in TA.(10:23) Implementing AI to streamline hiring.(12:10) AI brings efficiency and value to recruitment processes.(15:15) Focusing on data literacy and AI adoption to add business value.(18:03) Prioritizing talent branding and enhancing candidate experience.(21:35) Leading with trust, empowering teams and showing TA's value.Resources mentioned:Anne Arnold -https://www.linkedin.com/in/annearnoldprofile/Farmers Insurance® | LinkedIn -https://www.linkedin.com/company/farmers-insurance/Farmers Insurance® | Website -https://www.farmers.comMicrosoft Teams -https://www.microsoft.com/en-us/microsoft-teams/group-chat-softwareThis episode is brought to you by Sagemark HR.Sagemark HR can help you:✔ Improve your talent practices and make better, more informed people decisions.After 20+ years of experience leading Recruiting and Talent Acquisition across a wide variety of industries, I've seen enough hires (over 100,000 to date) to know that hiring decisions truly can make or break an organization.✔ Identify opportunities to not only improve your talent practices, but also delivering tangible business results.We understand every organization is different, and there's no one-size-fits-all magic solution. So we listen first and identify the gaps and sticking points in your current process before ever recommending a solution.✔ Bridge the gap from “traditional” to modern recruiting, without the painful learning curve.We believe recruiting, talent, and HR technology is a deep well of untapped business potential, and our mission is to help you identify and implement those hiring tools in a way that works for you.If you're interested in learning more, you can reach me at:www.sagemarkhr.com✉ ryan.dull@sagemarkhr.com#Talent #Recruiters #Recruiting #HRTech

In this episode Kortney Harmon sits down with Brianna Rooney-entrepreneur, executive coach, and public speaker, renowned for her success in tech recruiting and her robust insights into the industry. We'll explore the overwhelming nature of today's professional landscape and the importance of turning information into action. We discuss the pivotal role mindset plays in career success, the effective use of tools without over-reliance, and the nuanced perspective on KPIs. Brianna enlightens us with her principles on niche targeting in recruitment, the strategic use of technology, and the power of genuine personal branding. We also delve into the psychological impact of soft skills, and how they can transform professional interactions.Join us for part one of this engaging conversation, filled with practical advice, personal anecdotes, and a deep dive into the challenges and triumphs of the recruiting industry with Brianna Rooney. Stay tuned for insights that can elevate your recruiting game to the next level.____________Follow Brianna on LinkedIn: LinkedIn | Brianna RooneyWant to learn more about Crelate? Book a demo hereFollow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

https://www.youtube.com/watch?v=XggR2gLI2yY In the fast-paced world of recruitment, marketing isn't just another task on your to-do list - it's a mindset that can make or break your success. In this video recording and podcast from one of our client training sessions, Sharon shares how our internal dialogue shapes our actions and, ultimately, our results. Whether [...]

Recruiter enablement is a fairly new concept and definitions are ranging, but broadly it's to deliver resources and assets at the point of need for a recruiter. So how does recruitment marketing fit into this process? Talking to James this week is Sean Galligan, founder of TA Guru.Sean discusses the alignment of enablement and marketing and how it can support wide initiatives like employer branding. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Sean: https://www.linkedin.com/in/seángalligan/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠

We're excited to go a little deeper into some of the key insights from our recent report on The Relationship between Employer Branding & Recruitment Marketing. Two of our research panelists are today's guests: Rachel Duran, Head of Global Employer Brand & Recruitment Marketing at Hewlett Packard and Nicole Fritz, Lead Director, Talent Acquisition Marketing & Employer Branding. Join us for key takeaways from the panel discussions and a new EB resource that the CXR Community is launching.

In today's competitive recruitment landscape, your employer brand is more crucial than ever. It's not just about attracting top talent to work for you; it's about positioning your recruitment firm as the go-to choice for both candidates and clients. This episode of the Recruitment Marketing and Sales podcast delves into the often-overlooked power of employer [...]

In this episode, we welcome Stephen van der Heijden, VP of Growth at OfferZen, a talent marketplace specializing in connecting software developers with innovative companies.  Stephen shares valuable insights on OfferZen's unique approach to solving the challenge of tech talent acquisition. He discusses their focus on full-time employment for English-speaking developers in Europe and Africa, and how they've built a strong brand through creative marketing strategies. Stephen also delves into the importance of product-led growth, website optimization for lead generation, and the critical role of adding value in marketing.  Listeners will gain practical advice on staying updated with industry trends and balancing cross-functional alignment with creative output.  

https://www.youtube.com/watch?v=W_AYrHiifh4 In the fast-paced world of recruitment, maximising productivity and effective planning are crucial for success. As business owners, we often find ourselves juggling multiple tasks, struggling to prioritise, and feeling overwhelmed by the sheer volume of work. But what if some strategies and tools could help us streamline our processes, boost our efficiency, [...]

As we approach the year's final quarter, many recruiters fall into the trap of winding down, waiting for the new year to kickstart their efforts. However, this mindset can lead to missed opportunities and a slow start to next year. In this episode, I dive into five powerful strategies to help you close the year [...]

In this compelling episode of "Confessions of a Higher Ed CMO," Jaime talks with Joe Picini, who opens up about his personal journey of navigating a sudden layoff and the critical role his professional network played in finding new opportunities. Takeaways from this episode include:Advice for building a network that can help you land on your feet after an unexpected career setback – or when your just ready to make a changeInsight into how a great professional network can help you overcome imposter syndromeStrategies for connecting with colleagues, mentors, and LinkedIn connections when you need professional supportTips for protecting your mental health when dealing with life's curveballsListen to Joe's inspiring story and gather actionable insights on how to leverage your network, stay resilient, and navigate the challenges of a job search. Whether you're facing job uncertainty or looking to strengthen your professional connections, this episode offers valuable lessons for all.Guest Name: Joe PiciniGuest LinkedIn: https://www.linkedin.com/in/joe-picini-02496429/Guest Bio: Joe Picini has over a decade of experience in higher ed marketing and enrollment strategy. He started his career at NYU as an admissions counselor before transitioning to NYU's enrollment marketing team. He's worked at a digital marketing agency as a strategist, a Director of Enrollment Marketing at an art school in Brooklyn, and currently serves as the Director of Recruitment Marketing at New Jersey Institute of Technology (NJIT) supporting their online portfolio. Throughout his career he's had the chance to work with all student types (from precollege through masters programs) and all degree formats. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.      It's the end of an era on InSights and after 5 years and 150 episodes, Matt Lozar is stepping away from the show. Brad and Matt recap 5 years of InSights, what's to come for the show, and touch on 2 final segments.        Hosts Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.   Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    In this episode of Insights, Brad Bialy and Matt Lozar discuss the importance of treating staffing websites like direct-to-consumer websites, with seasonal shifts and targeted messaging. They also emphasize the need for storytelling in recruitment marketing, specifically through case studies and testimonials. Additionally, they provide five actionable ways to nurture client databases without picking up the phone, including email marketing, social advertising, direct mail, in-person meetings, and creating valuable content.       Hosts Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.   Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Hello, everyone. It's Denise here. Today, I'm excited to share three specific ways to uplevel your marketing, activities, and potentially the type of response you're getting. These strategies are straightforward to implement, and I'm confident they'll make a real difference in your recruitment business. Before we dive in, if you're new to our podcast, welcome! [...]

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    In this episode, Brad and Matt discuss various recruitment and digital marketing topics. They start by discussing personal updates and frustrations, then discuss a Monster advertisement that caught their attention. They highlight the importance of making it easy for candidates to take action and apply for jobs. They also discuss the sales process and the need for persistence, sharing data that shows most salespeople give up after 4 attempts. They provide tips on how to create a plan and stay in front of prospects to increase sales success.    Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.   Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 145 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.   Smart Ideas 4: Smart ideas from the smartest minds in staffing. 7 hours. 14 speed talks. Save Your Seat: https://www.haleymarketing.com/smartideas/   Need more job orders? Struggling to find qualified candidates? Book 30 minutes of FREE strategic marketing consultation with Brad Bialy: https://bit.ly/stageoffer

One of the best parts of my job is chatting with recruitment business owners daily. Each has unique challenges, but I often hear a common theme: business growth is slowing down. Market dynamics are always shifting, impacting different sectors in various ways. Many owners have relied heavily on their existing clients, who, until recently, consistently [...]

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    In this episode of Insights, Brad and Matt discuss the importance of slowing down and enjoying the journey, the essential software tools for startup firms, the power of speed in business (Obviously Brad was impressed by Amazon again), and the misconception that it's too late to adopt AI. They emphasize the need to focus on solving specific problems and not getting overwhelmed by the abundance of tools and technology available. They also highlight the value of partnerships and the potential of AI to improve efficiency and decision-making.   Hosts Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.   Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     On this episode, Brad and Matt discuss the importance of recruitment marketing and managing online reviews. They emphasize the need for staffing agencies to showcase their employer brand and differentiate themselves from competitors outside the industry. They also provide a playbook for handling negative reviews and highlight the significance of generating positive reviews. Additionally, they explore the power of targeted advertising and the importance of being where your buyers and influencers are.     Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.   Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Episode Notes Digital media is a transformative force in recruitment marketing, shaping how organizations attract and engage talent. Shaker Recruitment Marketing, a full-service agency with a rich history spanning nearly 75 years, is continuously at the forefront of the industry's evolution. On this episode of TXL, we're joined by Sara Elkins, Vice President of Digital to explore using recruitment marketing through digital mediums to attract top-tier candidates. We'll also discuss how — amidst the surge in AI and automation — a strong, foundational recruitment marketing strategy will help you stay competitive regardless of the tech you choose to use. Get notified for all upcoming TXL episodes here: https://www.phenom.com/talent-experience-live

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     On this episode, Matt and Brad break down the 2024 State of Staffing Report, presented by Staffing Hub. Specific takeaways from the report include the importance of candidate redeployment, NPS scores, and technology in staffing. The conversation shifts to the significance of pay-per-click advertising and targeting your competitor's branded keywords in 2024.     Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.   Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     On this episode, Brad Bialy and Matt Lozar discuss their frustrations with shipping delays and spammy sales tactics. They emphasize the importance of relationship building in sales and the need for a strategic approach to driving applications in recruitment marketing. They also discuss the need to evaluate the effectiveness of job boards and consider alternative tactics for attracting quality candidates.   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.   Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

We are thrilled to bring you a new episode of The ASHHRA Podcast! This time, our dynamic hosts, Bo and Luke, dive deep into the world of healthcare recruitment marketing with two exceptional guests: Yvette Hansen and Whitney Wallace from Baylor Scott and White Health in Dallas. Yvette, the Director of TA and DEIB, and Whitney, the TA Marketing and Sourcing Manager, share their innovative strategies that earned them national recognition, including first place for "Best Use of Paid Social Media and Recruitment Marketing" and second place for "Best Careers Blog."

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     On this episode, Brad and Matt discuss the importance of not eliminating recruitment marketing spend during tough times. They emphasize the need to be mindful of where resources are allocated and to focus on the ROI and value of EVERY marketing dollar spent. They also discuss the concept of cost per quality application and the importance of tracking and evaluating the effectiveness of different recruitment platforms. Additionally, they highlight the value of building a bench of candidates even when there are no open orders, as well as the need to shift the messaging from selling services to building relationships. They end the conversation by addressing the challenge of motivating sales teams when companies are not hiring.   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.   Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.   On today's episode, we break from our regular 3-segment show to talk about one hot topic: application quality. Matt and Brad continue to hear that the quantity of applications is UP, but the quality of applications is DOWN. So what can we do about it?    Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.   Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     HEARD ON THIS EPISODE:  A Blueprint Marketing Plan for Anyone Opening a New Office Rock Star Marketing: A Lesson from FuboTV How do we close the loop? A conversation about analyzing better marketing data  Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.   Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Join Kieron Mayers and guest Michael John Oliver, Global Marketing Director at MBK Search. They explore the strategic shift in recruitment, the critical role of ROI and KPIs, and the importance of social media and personal branding in recruitment marketing. Tune in for a refreshing take on the evolving intersection of marketing and recruitment.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     HEARD ON THIS EPISODE:  After years of uncertainty, the labor market balanced slightly in 2023. Data shows a stabilization of key recruitment metrics, and an overall decrease in recruitment marketing costs. Despite this stability, it remains imperative to stay up to date with recruitment marketing benchmarks to track your performance and adjust your strategy. On this episode of InSights we're joined by Alicia Little to review Appcast's 8th annual Recruitment Marketing Benchmark Report. Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.   Alicia Little (LinkedIn) Alicia Little is the Director of Brand & Content Marketing at Appcast and has spent the last seven years of her career there, building awareness of the brand and recruitment marketing best practices through industry-leading content like Appcast's annual Recruitment Marketing Benchmark Report. A marketer and storyteller for almost twenty years, Alicia has spent the vast majority of that time in B2B HR tech companies such as Skillsoft, RedHot Learning and Stellar Learning Strategies.        

In this episode of the Inside Talent Podcast, hosted by Craig Fisher of TalentNet Media, guests from the forefront of AI and labor market analytics delve into how these technologies are revolutionizing recruitment marketing. Joining Craig were Yazhad Dalal from Joveo, Erika Oliver and Will Crandle from Horsefly Analytics, who shared their insights and experiences. The conversation kicked off with an exploration of the pivotal role AI and labor market analytics play in refining recruitment marketing strategies. By leveraging global labor market data, companies can optimize their recruitment budgets, target the most promising talent pools, and enhance their overall hiring processes. The speakers emphasized the shift from traditional "post-and-pray" methods to data-driven strategies, underscoring the efficiency and effectiveness of using AI to navigate the complexities of the global labor market. Erika Oliver highlighted the significance of using labor market analytics to identify optimal locations for talent acquisition, ensuring companies invest their resources wisely. Will Crandle provided a deeper understanding of Horsefly's capabilities, illustrating how the platform offers granular insights into the labor market, enabling companies to make informed decisions. The discussion further delved into the impact of AI in recruitment marketing, with Yazhad Dalal sharing compelling examples of how AI-driven tools like Joveo's platform enhance job content optimization and personalized job recommendations. This not only improves job visibility and candidate matching but also addresses challenges such as bias in job descriptions, promoting more inclusive hiring practices. Craig Fisher shared a success story, demonstrating the power of integrating AI and market analytics to solve real-world recruitment challenges. By reevaluating campaign strategies based on labor market data, significant improvements in applicant numbers and cost savings were achieved, showcasing the tangible benefits of this synergy. However, the conversation also acknowledged the challenges in incorporating AI into recruitment efforts, including concerns over privacy, bias, and the need for leadership buy-in. The speakers shared valuable advice on overcoming these hurdles, emphasizing the importance of ethical considerations and the continuous auditing of AI models. In closing, the episode underscored the transformative potential of AI and labor market analytics in recruitment marketing. The speakers encouraged listeners to embrace these technologies, experiment with new tools, and share success stories to foster a community of learning and innovation in the field. This episode not only provided practical insights into leveraging AI and analytics for recruitment marketing but also inspired a forward-thinking approach to talent acquisition in the digital age.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     HEARD ON THIS EPISODE:  The Taylor Swift Effect. What can the staffing industry learn from consistently creating high-value content like Taylor Swift? Why should you empower your team to create personal content on LinkedIn? Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.   Randy Harris  (LinkedIn) A former minor-league professional hockey player and dedicated father of four young daughters, Randy Harris is an active business leader in the Buffalo, NY business & technology community.   Randy serves as the CEO of Lighthouse Technology Services, a technology staffing and services firm headquartered on the 28th floor of Seneca One Tower in downtown Buffalo.   In addition, Randy is the co-founder of TechBuffalo, a non-profit organization that strives to create a sustainable, inclusive, and accessible technology community for Western New York by improving the region's ability to retain, attract and foster technology talent.   About Lighthouse Lighthouse Technology Services inspires companies on their path to success by connecting them to the right technology and talent solutions at the right time, and we've been at it since 2004.   Headquartered in beautiful Buffalo, NY, on the shores of the Great Lakes and in the midst of Niagara Falls, we serve as a guide to companies looking for technology and talent support, and as a beacon to talented professionals seeking a partner on their work journey.

In this episode of Keep What You Earn, Shannon shares her insights on mastering recruitment and marketing strategies. She discusses the value of being intentional in job descriptions and how it can enhance the hiring process. Shannon sheds light on the success she has had in attracting quality candidates and emphasizes the importance of understanding and demonstrating company values in job descriptions to attract the right talent. She encourages listeners to explore how they can live their values implicitly to attract ideal candidates. Join us as we delve into the world of recruitment and gain valuable tips from Shannon's firsthand experiences.   What you'll hear in this episode: 03:36 Successfully attracting high-quality candidates through unique job descriptions. 07:46 Finding ideal accounting industry employees through marketing. 10:34 Hiring skill: Values, clarity, and authenticity essential. 13:50 Showcase values in job descriptions, implicit demonstration.   If you like this episode, check out: How My Dad's Advice Shaped My Career and Business Success How to Make Sure Your Pay Aligns with Your Business Structure Should You Hire Your Family?   Want to learn more so you can earn more? CFO On Demand click here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.  

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     HEARD ON THIS EPISODE:  Why is it a bad candidate experience to ask for a Social Security Number at STAGE 1 of the application process? Takeaways from the Bullhorn GRID 2024 Industry Trends Report (LINK) What if you focused on getting QUALITY candidates and used that to drive sales leads?   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     HEARD ON THIS EPISODE:  Opener Matt asks Brad his favorite President, and Brad is speechless 03:21 Discussion on the importance and potential benefits of employee and client referral programs. 04:54 Mention of candidate referrals and the three sources of placements. 05:29 Reflection on the current state of referrals and reviews in the industry. 07:32 Highlighting the potential for referrals to be a differentiator and improve the quality of candidates. 08:47 Introduction to the discussion on the data regarding Indeed and its impact on job postings. 09:21 Analysis of the increase in conversion rates and costs for job postings on Indeed. 09:47 Costs are going up in job boards and recruitment. 10:23 Job orders are down in the industry, leading to overpaying for clicks. 12:41 If job orders are going down, consider reducing the budget. 16:08 Calls to action are essential in marketing. 19:16 Make it easy for applicants to take action. 20:10 Simplify content to increase conversions. 21:40 Are you funneling people the right way?   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     HEARD ON THIS EPISODE  Simple, Effective Ways to Establish Your Brand A Lesson in Sales from My Almost 2-Year-Old Stop Deploying Checkbox Marketing    Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.       Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     KEY MOMENTS IN EPISODE 134: 01:58 A new Doordash commercial is Rockstar Marketing  03:03 Highlighting the simplicity and direct response nature of the Doordash commercial. 04:16 Exploring how the Doordash approach can be applied to the staffing industry. 06:04 Emphasizing the importance of reducing friction and simplifying the application process. 07:04 Encouraging targeting the audience where they are most engaged. 08:35 Considering the timing of the ad placement to maximize effectiveness. 09:43 Providing an example of applying targeted messaging in the educational services space. 11:04 Importance of specific marketing strategies for different goals 12:32 Need for targeted messaging in marketing campaigns 13:16 Importance of aligning marketing tactics with specific goals 14:56 Importance of understanding target audience's pain points 17:38 Cost should not be a barrier if marketing strategies are effective 19:10 Challenge to stop using ineffective marketing tactics 20:39 Encouragement to try new strategies if current ones are not working 21:53 The industry's tendency to stick to what has always worked 22:22 Importance of staying ahead of competitors and trying new strategies 23:43 Need for courage to change and adapt to new methods 24:10 Insanity of doing the same thing and expecting different results 24:16 Importance of having a roadmap and setting goals 25:13 Incremental changes and testing strategies and tactics   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.