We all aspire to show our excellence in the first 30, 60, 90 days in a new job. Having a proven blueprint or methodology for success can give marketers the framework to excel at any company. In this episode, David interviews Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa. Avnita explains the importance of creating a Center of Excellence that's comprehensive, repeatable, and scalable. Listen as they discuss: The key principles for establishing and managing the Center of Excellence. The value of honing in on a primary goal to achieve business objectives. Lessons learned in marketing automation. How marketing operations can contribute to your organization's overall strategy. Check out the resources mentioned: DemandGen TV The D3 Methodology To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
In this episode Ray Higdon sshares tips on systems that can "streamline" success to your network marketing teammates. rankmakerslive.com Thanks for listening! Have some feedback to share? Leave us a review on iTunes! www.rayhigdon.com
Ein Attributionsmodell hilft dem Marketing-Team dabei nachzuvollziehen, welche Marketing-Maßnahme maßgeblich für die Conversion verantwortlich ist und ob sich die Investition refinanziert. Jennifer Lapp stellt in diesem Helpdesk Short die wichtigsten Attributionsmodelle vor, anhand derer man herausfindet, welche Kanäle für den unternehmerischen Erfolg entscheidend sind. Themen: [00:15] Wozu Attributionsmodelle? [01:36] First-Click-Attributionsmodell [02:05] Last-Click-Attributionsmodell [02:47] Time-Decay-Attributionsmodell [03:36] Positionsbasiertes Attributionsmodell [04:27] Datenbasiertes Attributionsmodell [05:10] Lineare Attribution In der Show erwähnt: Mehr im Blogbeitrag zum Thema: https://blog.hubspot.de/marketing/attributionsmodell Tiefer einsteigen mit unserem Google Ads Leitfaden: https://offers.hubspot.de/google-ads-guide Feedback? Gerne an email@example.com Mehr über uns unter: https://www.hubspot.de/podcasts/the-digital-helpdesk
Welcome to this special SaaS Breakthrough episode with our host, Ashley Levesque, covering six ways to keep your marketing team engaged in 2022. We all kick off the new year building OKRs, strategies, and designing tactics, but we may not spend enough time thinking about how to prepare our teams, or how to keep them engaged and motivated through the year. This episode solves that problem. Enjoy!Notes:- 01:40 Align Company Objectives to the Marketing Team- 03:50 Set Clear Expectations With Your Marketing Team- 05:00 Create a Knowledge Hub for Your Marketing Team- 06:30 Have Hard Conversations With Your Marketing Team Members- 07:30 Create an Efficient Feedback Loop for Your Marketing Team- 09:50 Set Aside a Budget for Professional Growth and Development
Countless companies in freight have a one-person marketing team. And that lonely marketer probably has other roles on top of handling an increasingly demanding digital world. But what if I told you that there are AI tools that exist ~today~ that can help the one-person marketer get back hours in their workday? We're talking about copy writing tools to help with everything from social media captions to blog posts. Video personas powered by AI that will be your on-camera talent when no one else in the office wants to. And another tool that can take one video and turn it into dozens of pieces of social media content–all without the need of a video editor. It's a brave new world for us lonely marketers with AI tools like the ones I'm going to mention on today's show so I hope y'all take some time to give them a demo after listening to this episode. Check out these shows next: A very beginners look into the metaverseUsing AI in MarketingHow AI is helping freight brokers manage capacityUsing cloud computing to solve supply chain problems with Microsoft
In this episode, I interview Dmitrii Kustov, the Founder and Marketing Director at Regex SEO, a Houston-based Internet Marketing company, helping businesses and entrepreneurs grow their presence online through developing fully custom digital marketing strategies. Dmitrii is a data-driven Internet Marketing Director who helps companies increase their market share and revenue. With his extensive experience running an internet marketing team at a local agency, he founded his own SEO company in 2016 at the age of 25. He started off with $0 to a million dollars in revenue and from 1 FTE, now working with a total of 30 FTEs for over 5 years. Dmitrii shares that he had worked the most on building and investing in his team. He says, “The more you can trust your team, the better you're going to be. If you have a great team, you can create a great product, great service, and you can get great clients.” This Cast Covers: A full-service Houston SEO marketing company offering a comprehensive array of professional SEO campaigns and services. Helping clients with internet marketing, SEO services, and online marketing campaigns. Offering our clients the highest possible search engine ranking for their business. Helping clients rebuild and reorganize their business' website for organic growth. Highlighting the role of SEO in business which is to make every business show up on the first page for those searches in the area. Incorporating processes to determine the best strategy for the clients' businesses. Engaging with professional designers and marketers for brand development. Developing a branding strategy that gives a brand a distinct voice and personality. The importance of having data to track processes as well as the progress of the business. How perseverance allows every entrepreneur to build a future-ready business. Additional Resources: Regex SEO Moz Seige Media Valuetainment ………………………………………… Quotes: “There is always room for improvement and there are always better ways to do what we do.” —Dmitrii Kustov “Don't trust the gut, trust the data.” —Dmitrii Kustov “Invest in your people because without the team, the business does not exist.” —Dmitrii Kustov “If you have a great team, you can create a great product, great service, therefore you can get great clients.” —Dmitrii Kustov “Whoever perseveres and whoever pulls through, they usually come out on top and have really nice businesses.” —Dmitrii Kustov ………………………………………… Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0
Happy New Years! Give your sales and business development teams a New Year's gift by investing SPARK 2022 into them! March 15-16, it all goes down in Orlando! Registration is open: www.wfgspark.com Listen as Justin Stutz https://www.linkedin.com/in/justinstutz and Sam Trimble https://www.linkedin.com/in/samtrimble share the WHY of putting Orlando on your March planner! Register today: www.wfgspark.com WFG exists #BecauseOfYou ... we don't compete with our agents; we coexist with you and THIS event will generate new ideas, new business, and fresh energy to your sales and marketing — all of which equal more traction in your marketplace and revenue to your bottom line! We guarantee it! Cheers, Tim & Andrew Hooper
Ryan to talks to the co-founder of Alveo, and who has spent the last decade building and scaling amazing marketing teams for several IT channel companies ranging from SMB service providers to Fortune 100 IT Distributors. MJ talks about her amazing journey, and how she consistently helps businesses to accelerate their revenue growth by addressing the core components of their go-to-market strategy. KEY TAKEAWAYS Creating solutions and accelerating growth first begins with adjusting our mind-set and preparing mentally. Growth and scale require different outlooks than operational routine. The opportunist phase is where the business owner is in the process of working out whether people will pay them for the product they are making or the service that they are providing. The next stage is refining process and making it repeatable. Those who do not see growth are the businesses that fail to recognise that product (services), marketing and sales are factors that need to grow together coherently. BEST MOMENTS 'There should be a lot of testing and understanding the feedback you're getting from the market' 'Scaling is usually where we see companies investing in infrastructure' 'It should be a combination of product, marketing and sales. Those three functions need to mature at the same rate' VALUABLE RESOURCES The Scale Up Show - https://omny.fm/shows/the-scale-up-show Apply for a Revenue Growth Consulting Session With Ryan Staley - https://www.scalerevenue.io/4-schedule-page1611678914248 MJ Patent LinkedIn - https://www.linkedin.com/in/mjpatent/ ABOUT THE SHOW How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom? Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO's and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset. This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Microacquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less. ABOUT THE HOST Ryan is a Founder, Podcast Host, Speaker, Loving Father, Husband and Dog Dad. He is a 18x award winner and grew a business unit from 0-$30M in Annual Recurring Revenue while he adding $30M in capital revenue in less than 6 years. He did this all with only 4 sales people and without demand generation. Whether you are a new Founder, VP or CEO who is already generating 6, 7 or even multiple 8 figures annually, you are going to gain knowledge about sales you didn't know existed. CONTACT METHOD Ryan Staley - https://ryanstaley.io/podcast/ LinkedIn - https://www.linkedin.com/in/ryan-staley/ Facebook - https://www.facebook.com/ryanstaleysales Support the show: https://www.linkedin.com/in/ryan-staley/ See omnystudio.com/listener for privacy information.
The legendary Jedi Master Obi-Wan Kenobi stops in today to share his ideas on directing and guiding his mentees. Today on WPMRR, we discuss the reputation of the endeavor of sales, being a supportive and successful manager, and how Kinsta is diversifying their marketing and sales strategies. Tune in for tips on having your sales and marketing work in tandem. Episode Resources: Contact Nathan via email Follow Nathan on Twitter Check out Nathan's blog Send us your questions to firstname.lastname@example.org
This training session is designed for career-minded team members who are desperate to help their team WIN. In this session, Dale Calvert will share with you insights that can only come from a 40-year network marketing pro who has studied, business trends, human psychology & performance, and the downward trend of the network marketing profession. Dale will share with you the 3 network marketing mind shifts that most occur in today's network marketing environment to give yourself and your team a fighting chance for success. Dale's Private Team Zoom The Emotional State of the Market Place https://youtu.be/bZTVd40cg2w Find Dale on Amazon here: https://amzn.to/3qv3JYS The 4 Stage of a Movement http://www.DaleCalvert.com/critical The Best Network Marketing Opportunity of 2022 (The 5 STARS have lined Up) https://youtu.be/2_ibRV6j2m8 What Ever Happened to Retail Sales in Network Marketing? Article here: https://mlmhelp.com/retail The Most Delusion Business on the Planet Podcast session http://www.mlmsuccess.com/story230 Dale Private Training Program http://www.MLMTrainingClub.com Dale teachs Network Marketing Lead Generation in this recorded webinar http://www.LocalMLMLeads.com Dale's legendary Confessions of a Network Marketing Millionaire Training http://www.MLMConfessions.com Dale's Network Marketing Blog www.MLMHelp.com Hire Dale to Speak at your next event http://www.DaleCalvert.com Do you need Motivation? You will find it here: http://www.PureMotivation.com www.mlmsuccess.com/story270
Web3 is here, but all of the ways it will change the way the world works is not yet fully understood. In this episode of Where It Happens, the OG of community, Alexis Ohanian (@alexisohanian), Founder of Reddit and Seven Seven Six joins the show to share his early lessons from Reddit, stories from Y Combinator, and why he's betting big on Web3 communities and technologies. While co-hosts Greg Isenberg (@gregisenberg) and Sahil Bloom (@sahilbloom) place their bets on the future, and explore the idea of "minimum viable community." -------------------------------------- Want more community? Learn more here: http://trwih.com ••• FIND US ON SOCIAL ••• Alexis Ohanian: https://twitter.com/alexisohanian Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ -------------------------------------- ••• SPECIAL THANKS TO OUR SPONSORS ••• MERCURY https://mercury.com/partner/rwih If you're a founder, Mercury is the banking product you need. Traditional banking is broken. Everything from the UX to the complexity of the benefits you care about most. Mercury is disrupting the old model. They offer FDIC-insured bank accounts, virtual and physical debit cards, international and domestic wires that are free to send, 3-click payment flows, and more. We personally use Mercury for our business banking with the podcast and Sahil is an investor. Get started in minutes from anywhere. COMMONSTOCK https://commonstock.com/ Why settle for the old model of investing when new options offer you so much transparency to help you grow your wealth? Commonstock is the home of smart money and an innovative social media approach to investing. We both love the platform and have used it to enhance our financial strategy. Commonstock is a social media platform like Reddit, but it removes anonymity and adds transparency. The app lets you see what smart money investors are buying and selling – in real-time – all while letting you see their reason why. This way, you know whether investors have skin in the game, or whether they only talk a big game. It's a great way to get insights that support your investing strategy. To learn more and sign-up today go to commonstock.com.
In this episode, host Shahin Hoda chats with Ray Kloss, Director of Brand Marketing for APJC at Cisco, about how diversity within the region impacts marketing and what can marketers do to set themselves up for success. During this interesting conversation, Ray talks about the importance of having an “insider” from every culture to help make better marketing and hiring decisions. He also shares some valuable advice on mentoring, having a local network and managing the APAC region, specifically India and Japan, by citing stories from his personal experience. Ray is a seasoned B2B marketer with over two decades of experience across all aspects of enterprise software and technology, including sales, marketing, ecosystems & channels, and delivery. He has successfully led major projects across North America, Greater China, Southeast Asia, India, Japan, Australia and New Zealand. Read the show notes: https://xgrowth.com.au/blogs/lead-apac-marketing/ Join the Slack channel: https://growthcolony.org/slack
Jenna Rich is an amazing marketing professional and producer based in NYC and working on countless Broadway and Off-Broadway productions! Right now, she is on the Marketing Team for Winnie the Pooh Off-Broadway and is the brain behind the New York City-wide Honey Hunt and various other partnerships. She has also run the social media for Chicago the Musical, Waitress the Musical, Company Revival, and much more! In this episode, we discuss her winding path to working in press and marketing, random encounters with Bernie Telsey, her advice for getting into the industry as a marketer or social media manager, and you can get some VERY helpful tips to creating successful partnerships (from one of the best)! If you want to check out some of the amazing resources Jenna has put together, check out the link below: jennaonstage.com/links Find Jenna on social media: Instagram - @rich_jenna Twitter - @rich_jenna TikTok - @jennaonstage This season I want to highlight the people that can and should be the mentors for people of all ages wanting to get into the industry! Join me in connecting to Broadway and figuring our way into the industry! While I have you, please check out my socials to keep up to date on all things Broadway: Instagram – @_RealTalk_Pod Twitter – @_RealTalk_Pod TikTok – @RealTalkPodcast Website – realtalkmasonbray.com Facebook – Real Talk with Mason Bray Thank you so much for your support! Learn more about your ad choices. Visit megaphone.fm/adchoices
How do you achieve growth when the system is full of obstacles? With today's guest, Lomit Patel, we talk about choosing to take decisive action towards your goals whether that's in your own career or with your product. From working his way up the ladder to his dream job to having the foresight to push for utilizing AI at a time when it was still very new, Lomit has proved to be a catalyst for immense growth. More on Lomit's story on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.
Welche Filme und Serien stimmen Euch auf die Weihnachtszeit ein? Wer für die anstehenden Feiertage Inspiration gebrauchen kann, für den ist unser letzter Podcast des Jahres genau das Richtige. Passend zur Jahreszeit besprechen wir in dieser Folge eine bunte Auswahl an (nicht nur) Weihnachtsfilmen und -serien. Am Mikrofon sind dieses Mal Michelle Mitsching, Simon Schmitz und Florian Genau aus dem news aktuell Marketing-Team. Filme und Serien aus dem Podcast Filme: Der kleine Lord (1980)Das Erste: 17.12. 20:15 Uhr & 26.12.15:05 Uhr Der Polarexpress (2004) Ist das Leben nicht schön? (1946) 3sat: 25.12. 20:10 Uhr & 26.12. 1:15 Uhr ServusTV: 24.12. 22:25 Uhr & 25.12. 2:25 Uhr Merry Christmas (2005)nur als Kauf- oder Leih-Titel verfügbar Schöne Bescherung (1989) Verrückte Weihnachten (2004) Serien: Breaking Bad (2008 – 2013) Weihnachtsmann & Co. KG (1997) The Simpsons (seit 1989) Fragen, Anregungen oder Feedback? Schreibt uns: email@example.com Am Host-Mikrofon: Michelle Mitsching
In this episode, Benji box sits down with Rex Biberston, VP of Revenue here at Sweet Fish Media. We discuss how to best capture ideas, prioritize effectively, and communicate the goals of our department, company-wide. Connect with Rex: firstname.lastname@example.org https://www.linkedin.com/in/rexbiberston/ Connect with Benji: email@example.com www.linkedin.com/in/benji-block
To lay the groundwork for our discussion in this episode, when we talk about marketing experts, we mean those people who have a talent or expertise in ONE THING that you are hiring them for ...some examples could be a web developercontent writergraphic designeremail marketing expertphotographer - specific experts you need to get your marketing work out the door. When we talk about a marketing team, we mean a coordinated group of people who are hired to work as your marketing team and these are typically an outsourced team. It may be you have a fractional CMO who brings his or her team to ensure all the strategies are implemented. It could be a consultant who sells your company a year-long engagement of marketing services. The difference being that with the marketing experts, you the business owner are doing all the quarterbacking and strategizing to get all these experts to deliver what you need on time, on budget, on strategy.. When you hire the fractional CMO or the consultant with the program, they typically come with a team ready to implement and they handle the quarterbacking, coordination and alignment of the work to execute your marketing strategy. So with both options being used by millions of businesses all over the world, one has to be better than the other right? We'll discuss and help you figure out the best option for your business. Tune in!
A good customer experience requires more than just making the sale. It's taking a look and analyzing every little detail that pushes them further and further down the funnel... If you design it the right way, the customer experience should be serving the customer first while giving you the conversions you desire. As an experienced marketer Jonathan Rowe, the CMO of nCino, a cloud banking solutions company, has welcomed the challenge of working in a highly regulated industry, servicing big banks. “From a customer perspective, make sure that they're getting the most value from what they purchased from your product. That's being proactive and giving them that information. It's making sure you can add. We work with our institutions. I've had marketing conversations with CMOs of banks, just because they want to learn some of our best practices. [Think] how can your organization go above and beyond. And then help infuse your brand with your customers; make them help sell your product.”On this episode of Marketing Trends, Jonathan looks back at the exponential growth that he experienced at nCino. He looks back at his academic roots that he says laid the foundation for him that helped spur that growth. But behind the numbers and metrics, what separates nCino and its marketing department from its competitors is its company culture, and Jonathan and I dive into how he's built a culture, what pillars he leans on and how he thinks about hiring and recruiting talent. Learn more about the way he approaches team building, thought leadership, and good communication up next on Marketing Trends. Main TakeawaysTransitioning from Academia to Marketing: The skills that it takes to be a great academician are more transferable to a career in marketing than you might first think. When you look at marketing as ‘education' things begin to fall into place. Even if you're not in academics, looking at the craft of marketing from a slightly different perspective, instead of just focusing on converting customers, maybe a focus on educating them will actually drive more conversions.Looking Like a Billion-Dollar Brand: Even if you're at the very beginning of your business journey as a start-up, fake it till you make it! Presenting your brand like a top-dollar player from day one sets a tone of excellence for your team, your business, and your customers. Everything you do, every piece of communication, marketing materials, conversations, and attitude all should reflect the top-dollar attitude you want at your company.Use the Channels and Communication Styles your Customers Prefer: Maybe long emails don't perform well anymore by marketing industry standards, but maybe your customers, in your niche market, still like to receive and read longer messages in their inbox. Adapting your marketing channels and even messaging for your audience shows them that you're listening and will only enrich your interactions with them.Key Quotes“'I never expected an academic background to transfer to a startup and now high growth company. But marketing is really about educating, right? You're educating a lot of stakeholders, whether it's partners, whether it's potential clients, whether it's customers, whether it's investors, whether it's your employees. And so that to me was a very early realization that really it's about education.”“First and foremost, who are you selling to? Make sure you understand your target market. It sounds so simple, but when you understand who you're selling to, you can then ask yourself the next two or three questions, which is, ‘Where do those people go? What do they look at? What are their interests?' And that's even before you get to, ‘What is your message?'”“‘Everything we do represents a billion-dollar brand.' I literally put that on the wall because I think this is true of anybody, even if you're a small business. What do you aspire to be? How do you want your employees thinking about every day when they walk in or take a phone call or make a product or do a service delivery, how do you want them thinking about your business? One of the things you realize in marketing is you don't own the brand. You're a steward of the brand. You may help set direction for the brand, but your employees own the brand, your customers own the brand. All your partners are invited like all these different people. In those early years, I wanted us to look and feel like a billion-dollar company.” “[Go] back to understanding your audience, what channels do they engage with? In a lot of industries, you may say, ‘I'm not going to write a document that's longer than two pages because nobody's going to read it.' That's true universally, but I think in banking, folks are still reading a good deal of information. They also like research; so for us, from a customer perspective [how can we] be a thought leader. It's really understanding our ability to not go to a bank and say, Hey, we know how to do things better than you, because obviously you never want to do that. But to go in, challenge and share research and share data, because now it's your point. Now that we've built up 1100 customers, we're learning a lot about the industry. And how do we share that back to the point about what we talked about with Salesforce, kind of creating these, this community of raving and nCino fans, where again, we entered an industry where a lot of the banks are competitors and they used to never talk to each other. And here we are, you know, almost 10 years later.” “From a customer perspective, one, make sure that they're getting the most value from what they purchased from your product. That's being proactive and giving them that information. It's making sure you can add. We actually work with our institutions. I've had marketing conversations with CMOs of banks, just because they want to learn some of our best practices. [Think] how can your organization go above and beyond. And then help infuse your brand with your customers; make them help sell your product.”BioJonathan Rowe serves as nCino's Chief Marketing Officer, helping fuel growth for the worldwide leader in cloud banking. Jonathan and the Marketing Team are responsible for the Company's global branding, public relations, conferences, creative design, digital, and product marketing functions. Jonathan also oversees nCino's Recruiting Team and all employer and culture branding initiatives. A year-one nCino employee, Jonathan has been instrumental in establishing the nCino brand and leading the Company's marketing functions globally.Prior to joining nCino, Jonathan was a professor in the Cameron School of Business and Director of the Entrepreneurship Center at the University of North Carolina Wilmington. He holds a Bachelor of Science in International Marketing from UNC Wilmington, a Master of Business Administration from Babson College and a Ph.D. in Business Administration and Management from the University of Auckland.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.
Henry Schuck is the founder and CEO of ZoomInfo, (NASDAQ:ZI) a Go-To-Market Intelligence Solution for more than 20,000 companies worldwide. […]
Vivek Nanda, the VP at Heretto joins the podcast. He talks about why more B2B companies need to have a media-first approach to marketing and the three pillars of their roaring content strategy. Be sure to tune in to learn how you can apply their learnings to your organization today. Vivek's LinkedIn: https://www.linkedin.com/in/viveknanda1/ Heretto Website: https://heretto.com/
Predicting exactly how much growth to expect (or strive for) in your business can be tricky to forecast. This week we look to Amy Cook, CMO of Simplus, Amy has grown, scaled, and been a part of many merging teams throughout her career. Their growth has been rapid and expansive, which definitely required great leadership. “Simplus was doing a few million and had just barely done a series A. [We had] a growth rate of over 300% year-over-year. I attribute so much of that to our CEO who really empowered each team member on the executive team to do the very best that they could. And then he kept it all together with his vision and focus on culture. It was really an amazing opportunity; since then [in] the past 18 months we've been acquired by Infosys. That has been another humongous learning curve to learn how to be part of a massive organization of 250,000 people.”Regardless of the size of the team or the title on your email signature, Amy is all about finding the best marketing solutions to her questions. Her success in marketing can be attributed to her openness and collaboration. In this episode of Marketing Trends, Amy dives into, scaling and growing a marketing business to enterprise size, and as a part of that keeping the marketing part of the business integrated with the whole organization. Prepare to benefit from Amy's optimistic and collaborative attitude about growth and best marketing team practices up next on Marketing Trends. Main TakeawaysScaling Well and Growing to Enterprise Size: Focus on culture when merging two companies; the larger the company, the more important being able to integrate both teams becomes. Keeping a strong line of communication to the whole organization about the mission and vision is critical to help everyone work together more effectively. Looking around to see what other companies of the same size are doing can be helpful. Replicating the best methods and practices you see in their organizations is a big time-saver. Agencies Can Help if you're Struggling with Retention: If you lose someone on your team, or can't scale the team as quickly as you need, agencies are a solution to your problem. It's still best to keep the heart of the marketing department in-house, but farming out smaller portions of the marketing mix that can be executed by an agency can help you address bandwidth issues on your team. Marketing as an Integral Part of the Whole Organization: It's important to stay closely connected with the rest of the company in the marketing department. Alignment across departments spans more than just sales and marketing. Siloing yourself off in a bubble will keep you from valuable insights that the rest of the team could impart. Building relationships at every level internally and externally can help you reach more customers with a message that solves their problems. Key Quotes“Simplus was doing a few million and had just barely done a series A. [We had] a growth rate of over 300% year over year. I attribute so much of that to our CEO who really empowered each team member on the executive team to do the very best that they could. And then he kept altogether with his vision and focus on culture. It was really an amazing opportunity; since then [in] the past 18 months we've been acquired by Infosys. That has been another humongous learning curve to learn how to be part of a massive organization of 250,000 people.”“ [Agencies] work really well if you're having trouble retaining people, then an agency can give you that unlimited support. You can fire your agency at any time if they're not performing well for you with no consequences. At the agency, we go by the hour. And so there's a hundred percent utilization out of your team. So if the price is low enough and the utilization is a hundred percent, there's a really good case to fill in some of those gaps“When marketing [takes on] more of an ancillary role, then you lose a lot of the positivity that you can have from marketing. I have finance meetings with the team each week.. Not only do you have to connect internally [with teams], but you also need to connect with your partners with your customers and do joint co-marketing with your partners to reach the same customers. It's a whole lot of relationship-building, even more than I would have expected when I just started doing marketing deliverables all those years ago.” “I know that I'm only going to get event ROI if I empower sales leaders to lead the event. And [sales] knows that [they're] only going to get marketing support if those salespeople [are] accountable for the event. So there's a really great understanding of each other.”“Every sales leader is a little bit different and you have to be adaptable. Marketing has to take a support role, aligned behind the sales leader, and say, ‘I'll use your playbook. What does your playbook look like?'” “I approach marketing [believing] everybody's got good ideas; the delivery team's got amazing ideas; our legal department gives us great marketing ideas; we can all flow together and collect our marketing knowledge.” “As you [grow] more into the enterprise you can see what other lines of business are doing. For us, a 30% growth rate is now what we're achieving, or what we're desiring to achieve because the account sizes are so much larger. So when you're a little company, you can expect an insane growth rate. And then when you're in an enterprise your growth rates are going to be more like 30%. When you're forecasting, [do] some underwriting on what other companies like you were doing and setting your goal, maybe 10% higher, so you can crush your competition.” BioAmy Osmond Cook, Ph.D., is the Chief Marketing Officer of Simplus, an Infosys Company. At Simplus, she led the marketing efforts from Series A through acquisition, helping the company achieve a 3-year growth rate of 1,578% and acquire seven companies before being acquired by Infosys for $250M. Amy is also the founder of Osmond Marketing, which has been named one of the fastest-growing businesses in Utah by MountainWest Capital for five years in a row. She is an adjunct faculty member at BYU-Hawaii and has taught business and communication courses at BYU, University of Utah, and ASU intermittently for the past 25 years. Amy is a columnist for the Daily Herald and a regular contributor to Forbes, the Orange County Register, and other publications. She received her doctorate from the University of Utah in Organizational Communication, and her research interests, informed by Critical Theory, include organizational identification, communication ethics, and gender dynamics in the workplace. ---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.
The partner program at 6sense has evolved through the years and one of their main focuses as they have grown their partner program was to ensure their Partner and marketing alignment. With this alignment they have been able to bring first in class marketing activities to their partners and create incredible resources that help with partner sourced revenue and compelling stories. Take a listen at how Jeff Wagner, Technology Partner Program Leader, and Courtney Smith Head of ABX at 6sense accomplish this alignment. What they cover: [00:04:53] Intros [00:06:32] The progression of their program over the past year [00:08:41] Team growth and marketing alignment [00:15:13] How they measure net new revenue [00:17:05] CEO buyin and reporting structures [00:20:43] Marketing alignment [00:22:15] Adding team members to the strategy mix Resources: Partnerstack - Partner tracking and payouts. Sendoso - The leading sending platform. Reveal - A free account mapping solution.
Where should you start when building out an early-stage marketing team? What will be the best use of your resources? And, once you are rolling, how do you know when to scale up? It's a mistake to try to emulate a large marketing org from the beginning. Our guest, Daniel Rodriguez, is an experienced marketing executive and entrepreneur. In both VP of Marketing and CMO roles for startups, Daniel has built multiple, successful marketing teams from the ground up. He knows where to start and what to do next. He joins this episode to share his insights into the process, including: Which area of marketing needs a 6x headcount and resource allocation How to leverage outsourced work to create more capacity Which metrics will determine when it is necessary to bring tasks in-house And much more The only way to move an early-stage company from point A to point B is to generate customer demand. Being smart about constructing a marketing team that can generate that demand will determine the success of the company. Listen in and learn how!
Paul Ashcroft von GoDaddy spricht mit Erik über die Rolle und die Herausforderung von GoDaddy im deutschen Markt. Wir betrachten das Geschäftsmodell und den Marketing-Mix und gehen auf die folgenden Fragen ein: Welche Unterschiede im Marketing Mix gibt es zwischen Herausforderern und etablierten Playern? Wie die Kommunikationsstrategie von Godaddy aussieht? Welche Strategie zur Beratung verfolgt GoDaddy? Welche Erfahrungen Paul im M&A Prozess mit seinem Marketing Team gesammelt hat? Paul Ashcroft verantwortet als VP EMEA das Geschäft von GoDaddy für Europa, den Nahen Osten und Afrika. Dabei helfen ihm seine langjährige Erfahrung sowie Leidenschaft für Tech- und Digitalthemen. Vor seiner Zeit bei GoDaddy war er viele Jahre in der Gaming-Branche tätig.
Wayne Mullins is the founder and CEO of Ugly Mug Marketing and author of Full circle marketing: transform your marketing and turn customers into evangelists. He is also a two time guest on the show (Ep. 198). In his new book, Wayne argues something incredible...that if you apply his full circle marketing approach, you only ever need three campaigns. And these are it: Convert strangers into friendsConvert friends into customersConvert customers into evangelistsAfter I get over the shock of only ever really needing three campaigns, I looked at the list again. One third of the list is about communicating with customers, turning customers into evangelists. Most marketing teams spend no time trying to covert existing customers to anything else. Once a prospect becomes a customer, marketing is moving on.But a good marketing team knows, as Wayne says, that few things are more scalable than getting existing customers to evangelist your services. Imagine that...a marketing team spending at least a third of their time, resources, and budget trying to convert existing customers to evangelists. Now that is marketing that I can sign up for. More about Wayne:His book: https://www.amazon.com/Full-Circle-Marketing-Wayne-Mullins/dp/057897651X/ref=sr_1_1?crid=365LU89OXG03R&keywords=full+circle+marketing&qid=1636681375&sprefix=full+circle+marketing%2Caps%2C230&sr=8-1His company, Ugly Mug Marketing: https://www.uglymugmarketing.com/On Linkedin: https://www.linkedin.com/in/fireyourself/ Subscribe at helpingsells.substack.com
Today we're talking about marketing and sales. Particularly where marketing stops and sales starts...or should start. We'll discuss why the marketing/sales hand-off is a hard thing to do in many companies. And what to do about it. On our panel today we've got five experienced marketing consultants all with different views and experiences on this topic and we'll share what has worked and what hasn't. Say it with me LEADS DON'T MEAN SALES...you still need to qualify and close your leads…. Two of us on the panel, myself and Dan, have incorporated sales experts into our own offering so that we can offer sales and marketing services to clients and we'll discuss how that is working out for our clients. We'll get the point of view from the other side of the desk with Paul and Ken hiring a sales team for their agency. And we'll get Ian's common sense approach to it all. It's a full show. Listen in!
In this episode, we are talking about how to recruit, grow and manage your remote team. I'm talking with Kari Nemiro, who manages a 20-person team with members across the US. She has cultivated a remote marketing team that supports a larger organization.Even if you have a one- or two-person remote team, managing a team on its own is difficult but then managing a team that isn't in the same office as you have its own unique challenges. Kari's approach believes in a solid foundation of trust, honest communication, and respect. She's got some great tips to keep you and your team on track.Here are a few highlights:What are the qualities to look for when recruiting for a remote team? 7:31What other industries do you recruit from that may have similar skillsets? 11:50How do you collaborate when your team is spread out? 14:00How do you hold your team accountable? 19:30Links Mentioned in this Episode:Kari Nemiro LinkedInTetra Tech 4 Types of AEC Marketing DepartmentsMarketers Take Flight YouTube ChannelBecome a Podcast MemberFor as little as $5/month you can get member-only podcast content, discounts and early access to training, and more access to me. Plus, you'll feel good knowing that you are supporting a show that brings you so much value, all for less than a cup of coffee. If you're interested in becoming a supporter, head over to marketerstakeflight.com/support to learn more and sign up.
Here are 5 things that helped Rydoo get to $63 mln in ARR:1. Nailed the ICP and positioningAsk yourself: - Are we really focusing on your ICP? - Is our ICP up to date? - Does everyone in the team have the same understanding of who the ICP is?- How are you different and worth buying? - How do you position your product in the market? - Do sales people so NO to some prospects?Jan Dejosse shared a simple "bear hug" technique to keep your ICP up to date during his interview. Jan is Rydoo's VP of marketing and my guest at the latest episode of the Full-Funnel B2B Marketing Show. 2. Aligned marketing and sales on qualified pipelineEverybody in the marketing team is The pipeline is NOT "booked meetings", but the opportunity being accepted and declared by the AE. Everyone in marketing (even brand and product marketing) is responsible for the whole pipe:- Inbound pipe- Outbound pipe- Partner-generated pipe Marketing works closely with the sales team on opportunity development. Interestingly, deal expansion campaigns are owned by product marketing. 3. Using leading indicators and reverse engineeringRydoo uses leading metrics and campaign performance... with a pinch of salt. Because the problem with attribution is that you can only attribute things you can measure. That's why they reverse engineer deals and ask new customers about touchpoints. For example, they've discovered that 30% of the deals that came through SEO were in fact, referrals. 4. Transitioning from gated content to content experiencesInstead of pointing the person to one piece of content, take them through a content journey. Offer them a stream of relevant content on the topics they're researching (including articles, case studies, videos...). The analytics are more meaningful too because you get insight into content performance and the level of the buyer's engagement. And engagement has been proven multiple times higher. 5. Focusing on execution The marketing team most often doesn't miss ideas. They miss execution. Jan shared a simple prioritization method that the team uses to plan. But then the focus is onn execution. Focusing on the highest priority initiatives and campaigns. * Jan on Linkedin: https://www.linkedin.com/in/jandejosse/
In this episode, Ray speaks with Omar Retamar Serrano about how to readjust and rebuild you network marketing team in 2021. rankmakerslive.com Thanks for listening! Have some feedback to share? Leave us a review on iTunes! www.rayhigdon.com
Whether you are a startup or established company, building your marketing team is the most critical factor in determining success or failure. Knowing how to build a high-performance team isn't difficult, and it doesn't have to be a gamble. Dennis Behrman is a Vice President of Marketing and Growth with extensive experience creating marketing teams for a variety of different businesses and objectives. He has established a system that is able to consistently find and hire the right people, and in this episode, he explains exactly how it works and how you can use it in your business. Our conversation covers the entire team construction process, including: The three things you must consider before you start to hire The key attributes successful team candidates must exhibit How to conduct high-performance interviews for the best candidates And much, much more Whether you are looking to begin to build your marketing team or need to revamp your team's structure, this interview is for you.
In this episode, we chat with Andrew Stoner and Alex Ploof of the ShopMoment.com marketing team. We discover: How they work with creators, why Twitter is the best place to network, How to signal to a brand that you actually want to work with them, Exactly HOW you should pitch Moment to work with them, How to be come a successful affiliate partner with Moment, The future of shopping on Instagram, When you can start calling yourself a photographer… Listen at CreatorsAreBrands.com Watch on YouTube. You're a legend. Love, Tom
How can content marketing and product marketing teams have different goals and responsibilities, but still work together to achieve incredible results and help their companies grow? Today's guest is Yaag Ganesh from Avoma, a leading management, collaboration, and AI assistant platform. Yaag talks about how content and product marketing teams can best collaborate and work together toward shared objectives to drive top performance. Some of the highlights of the show include: Roles and Responsibilities: Depends on size of organization Product Features: Ensure customer awareness and adoption Content Friction: Are you writing for the customer, prospect, or bot? Consequences: Content experience brings people closer or further from brand Brand Impact: What and whose problem are you solving? Seek and gain clarity Common Goals: Consider entire journey to fill in gaps, achieve cohesive results Team Sport: Speak same language to understand and align culture, purpose Links: Yaag Ganesh on LinkedIn Yaag Ganesh's Email Avoma The Juice HubSpot Ahrefs Semrush Salesforce Ben Sailer on LinkedIn CoSchedule Quotes from Yaag Ganesh: “As the companies grow bigger and you start scaling each of those functions, I think product marketing tends to take ownership of how you execute the positioning side of things.” “It is still collective responsibility of both these teams to ensure that the communication - anything that goes on the website - is aligned to what the company stands for.” “With every of these touchpoints, people are either coming towards your brand or they're getting deflected away.” “Your products can change. The problems that you're solving can change, but the fundamental belief system needs to be aligned.”
If you are a long-time listener to this podcast, this session is going to be a brain tweak. Last Monday on our private team training call, I made the statement: I HAVE FOUND THE PERFECT PROMOTION Strategy. The perfect recruiting system for this time and place in history. Think about that, what if you upline made such a statement on your zoom this week? How would you react? Probably the way many of my team members did. But … What if it was true? As you know the numbers don't lie and I will share the numbers in this session of the MLM Success Podcast. As my friend Dave Buchanan says: "Dale Calvert don't blow no smoke!" Websites mentioned in this session: Dale's New book The 7 Best Ways to Create Network Marketing Leads in 2022 https://cmgroup.groovepages.com/7ways Dale's MLM Training Website www.MLMHelp.com How to Evaluate the Upside Potential of a Network Marketing Opportunity www.mlmsuccess.com/4stars My buddy Dave Buchanan's website: https://northamericalaunchteam.com/st-petersburg-florida
On this episode of The Marketer's Journey, I interview Noreen Allen, CMO at Bandwidth, a global cloud platform for cloud-ready voice, messaging, and emergency services. During the episode, we discuss how Noreen guided the company through an IPO and the role of a CMO throughout that process, as well as how she's reshaped the marketing organization to address specific buyer segments.Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Identify the differentiating factor. Noreen says that when looking for a new team to join, she made sure to prioritize companies with products that would stand out in a crowded market. When she found Bandwidth, she immediately recognized the potential behind the product, which she knew would be attractive to investors.Lay the groundwork upfront. Without buy-in from the market, Noreen and the team at Bandwidth knew they wouldn't get very far, which is why a big component of their strategy is education. They spent time early on researching, educating and positioning the company within the market to ensure their stakeholders would validate their mission when crunch time came.Shift the structure. Noreen explained how earlier this year, Bandwidth shifted from a traditional marketing structure to instead create teams devoted to each buyer segment. This way, each unit is able to hone in on a specific buyer and gain a better understanding of what motivates them, who their competitors are, and the broader dynamics at play within the segment.Learn more about Bandwidth here: https://www.bandwidth.com/Learn more about Noreen here: https://www.linkedin.com/in/noreena/
Today I'm going to be talking about that “in-between marketing team” — that time where you find yourself thinking, “I can't do all this myself, but I don't yet have the budget to hire all my marketing out.” I'm going to be talking about how you find yourself there, how to get out of it, […] The post Your In-Between Marketing Team #162 appeared first on Content Strategy + Marketing Strategist Britney Gardner.
Briannah Fisher (Marketing Director, Moola Inc.) on how she has addressed the challenges of having a remote team working almost entirely online. She also discusses the importance of having the right systems and processes in place, and why checking in with team members regularly is crucial.
Kyle Lacy, the SVP of Marketing at Seismic joins the podcast. He walks us through what he believes are the three main responsibilities of a marketing team: 1. Crafting the best story possible for the company and the market 2. Building a culture (and movement) that scales 3. Creating new revenue and pipeline Tune in as Kyle dives into each responsibility in detail and lays out the foundation needed for every marketing team. Kyle's LinkedIn: https://www.linkedin.com/in/kylelacy/ Seismic Website: https://seismic.com/
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelHow do you build a 20+ marketing team — driving 75% of new customers?That's the story of Linode, a public cloud company of almost 20 years.Three years ago, they embarked on a journey to accelerate their growth, and build out their marketing operations. Tune in to hear Rob Yoegel share his lessons from this fascinating journey:- How to market to people who deeply mistrust marketing (developers)- Why marketing really begins when the customer says “yes”- How to create case studies that turn your customers into passionate advocates- How to use experimentation to discover high-growth channels (like YouTube influencers)I really enjoyed recording this episode, and I'm sure you'll enjoy listening.RESOURCES: Lean more about Linode: https://www.linode.com/Connect to Rob: https://www.linkedin.com/in/robyoegel/
In this episode, Dan Sanchez talks with Trey Sheneman who is an Executive Director of Marketing at Ramsey Solutions about how they are organizing their marketing teams to move fast. In this episode, you'll discover: Ramsey's approach to a matrix style organization The squad marketing model that allows for the kind of cross-functional buy in that allows team to go fast. How they layer Kanban on top to make for an agile environment. How to get it started in your own department. Trey's book recommendations: Inspired: How to Create Tech Products Customers Love Empowered: Ordinary People, Extraordinary Products
Every minute an attorney spends marketing, they are not billing. It's the attorney's responsibility to be the rainmaker, not the marketer. Phil Blende from Law Firm Management Academy is here to discuss how attorneys can leverage their time through their marketing teams. You've invested in a marketing person or team. Now it's time to trust them to do their job. It takes a marketing specialist to know which platforms will work best for your firm and present your message to get the most impact and maximize your presence. A good marketing person will get down to defining your ideal client avatar within your first strategy meeting. Start from a position of clarity. Get clear on your ideal client avatar, which services you're offering, and your target demographics. Until you know who you're marketing to and why you're marketing to them, it's going to be a crapshoot. Invest in your marketing by hiring smart people and then letting them do their job. Let them tell you what you need to do. It's up to the marketer to gain trust with the attorney by setting clear expectations, giving status reports, and knowing the numbers and analytics related to every dollar spent on marketing. If it can't be measured, it can't be improved. Learn which numbers matter most to your business. It's part of the marketing person's job to educate the owners on what these numbers are, what they mean, and how to improve them. What You Will Learn in this Episode How attorneys can best leverage their marketing team Why do attorneys struggle with controlling the marketing Where to start your marketing conversation How to earn the trust of the attorney Why you NEVER hire your clients to do your marketing We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us! Links and Resources Measure What Matters by John Doerr Email Phil: Phil@lawfirmmanagementacademy.com https://www.legalmarketingflow.com/ https://www.facebook.com/LegalMarketingFlow https://www.linkedin.com/in/roslyndrotar/ https://www.linkedin.com/in/molly-hall/
On tonight's episode of the "Dish on Dogs Podcast" Marketing and Brand Director Corey Packer and Marketing Manager Cooper Flynn have taken over the podcast! Join us as we discuss new marketing and social media outlets, our history with the brand, as well as adapting to the ever-changing world of marketing and social media!
On today's episode, Kunle is joined by Reza Khadjavi, CEO of Motion, a platform that supercharges your creative testing and reporting workflow from Ads Manager so you can focus on scaling creatives that convert.Gone are the days where you could scale ad campaigns using just 3-4 images as creatives. The competition for attention and eyeballs has gotten so intense that stopping the scroll is easier said than done. And this was before the privacy-driven changes to the ecosystem. Knowing what works and why has become an even tougher nut to crack.Through all these challenges it has become increasingly clear that creatives can make or break your ad campaigns. This previously overlooked component is now truly in focus. Building great creatives is more of a team effort than an individual one. You need to have clearly defined roles, workflows and tools to leverage the data available.In this episode, Kunle and Reza talk about how top performing creative teams are structured. You will get to hear about what kind of tools are needed, what roles are in play and what are some of the best practices to adopt immediately. This is a great episode for performance marketers and marketing leaders.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x. RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free. CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**
Chris Walker and Megan Bowen brought the Demand Gen Live community together again last night for an hour-long episode. They covered the history of lead gen & ABM and the leading metric every marketing team should be measuring. They also hosted a live Q&A and answered questions about event strategy, direct mail, marketing without technology, and marketing career paths. Register here for next week's Demand Gen Expert Session with Dave Gerhardt, Chief Brand Officer at Drift. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
This episode consists of a recording from Chris Walker's speaking engagement at the Full-Funnel Summit 2021. The theme for his talk was Measurement & Reporting. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Your marketing team. Where would your company be without them? Where would you? A good marketing team is made up of a diverse group of people with a variety of talents, soft skills, expertise, and an X factor which, for your vision, only you can define. How do you find the right people, assimilate them into your culture, and keep them motivated to perform their best work? About Our Guest Tarah Neujahr Bryan, MAJMC, joined Health Catalyst in 2013 and has served as Editorial Director and Vice President of Marketing; she is currently the Senior Vice President of Marketing and a member of the Health Catalyst leadership team. She brings a breadth of marketing and communications experience to her current role. Prior to joining Health Catalyst, Tarah served as the Marketing Communications Director and Foundation Executive Director at a community hospital, managed at an advertising agency, was the Editor and Operations Manager at an archaeology firm, and provided triage assistance and patient admissions at a Level-II Trauma Center. She has a Master of Arts in Journalism and Mass Communications from the University of Nebraska and a Bachelor of Arts from Montana State University-Billings. Tarah volunteers with Intermountain Therapy Animals and has done pro-bono communications work for the American Cancer Society, Wings Cancer Foundation, and many other non-profit organizations. Show Notes A Quick History of HealthCatalyst's Growth: 2008: Founded Funding Rounds Jan 8, 2013, Series B Mar 1, 2013, Series B Jan 27, 2014, Series C Mar 17, 2015, Series D Feb 29, 2016, Series E Oct 13, 2017, Series E Feb 8, 2019, Debt Financing Feb 8, 2019, Series F Jun 1, 2019, Venture Round 2013: Content Marketing Began 2015: "Practiced being Public" 2019: IPO We keep education of the industry and ensuring good care at the forefront of our mission. Our mission is to transform healthcare. And for us, that means partnerships. We produce educational pieces with customers and peers. We explore partnerships wherever our technology can actually work with another. —Tarah Neujahr Bryan Building a Rock Star Marketing Team Kill the silos. Because silos can kill you. Tarah knocked down as many as she could and moved the culture to think of marketing initiatives. as an integrated effort. Build working groups. HealthCatalyst has six teams: Marketing Operations: Tech Stack and Analytics Marketing Response: Inbound Digital Marketing: Website, social, content, and design Field Marketing: Sales enablement Business Unit: Events including their user conference, Healthcare Analytics Summit Communications Team: PR, media relations, investor relations Create layers of communication—weekly stand-ups with team leads and then weekly working group stand-ups as well. Create a framework for transparency and idea-swapping. Tarah uses the process of "Thorn, Bud, Rose" which has been used by everyone from sororities to family dinner tables to unpack what's behind the scenes. This process has given her team new places of connection and members of the team relate better to one another and find ways to support and encourage each other throughout each week. She equates the words as follows: Thorn: One thing that sucks about your week Bud: One thing that you're learning about Rose: One thing you're excited about Deploy the right tech stack Salesforce and Pardot Visible - attribution and following the buyer journey Basecamp - Team communication Smartsheet - Triblio - ABM Data visualization using HealthCatalyst's own tools The three most important aspects Tarah looks for. innew team members are smart, hard-working, and humble. Internal marketing is almost as important as external marketing. — Tarah Neujahr Bryan Links Mentioned on This Episode Some of the 260 case studies Tarah referred to: Analytics Enables Identification of Opportunities to Improve Value and Accountable Care Organization Performance Quality Improvement in Healthcare: An ACO Palliative Care Case Study Changing Healthcare Using Data: A Case Study of One Small Health System's Odyssey To Achieve Material Improvements Job openings at HealthCatalyst Article by Tarah: COVID-19 Data and Analytics: Survey Reveals Long- and Short-Term Healthcare Industry Impact 20 Reasons Why Virtual Events are Better than Live
Today Collin O'Brien joins us to discuss using Rubic for near gasless swaps and interoperable bridging. Collin has 15+ Years Experience in Marketing & Sales. Multiple Industries: Medical, Tech, Agriculture, Real Estate, Crypto. Crypto Investor for 5+ years. Almost bought (but didn't) 1,000+ BTC in early 2011! Worked with a number of successful start-ups and large corporations. Brand-New Father. Member of Rubic's Marketing Team for ~5 Months. Was An Investor in Rubic Before Becoming a Team Member. Links Rubic Website: rubic.finance Rubic Platform: rubic.exchange Telegram: https://t.me/cryptorubic_chat Twitter: https://twitter.com/cryptorubic (@CryptoRubic) YouTube: https://www.youtube.com/c/RubicExchange (RubicExchange) Medium: https://cryptorubic.medium.com/ Facebook: https://www.facebook.com/RubicDEX/ Discord: https://discord.com/invite/hayrHU2Tvh ~ *Disclaimer. Richard Carthon is the Founder of Crypto Current. All opinions expressed by members of the Crypto Current Team, Richard or his guest on this podcast are solely their opinions and do not reflect the opinions of Crypto Current. You should not treat any opinion expressed by Richard as a specific inducement to make a particular investment or follow a particular strategy but only as an expression of his opinion. This podcast is for informational purposes only. ~ Put your Bitcoin and Ethereum to work. Earn up to 12% interest back with https://get.tantralabs.io/earn/?utm_source=cryptocurrent&utm_medium=display&utm_campaign=advertising-display-cryptocurrent&utm_content=lp (Tantra Labs). ~ New to crypto? Check out our https://bit.ly/394YKFw (Crypto for Beginners) Step-by-Step Guide to Crypto Investing! ~ Follow us on https://bit.ly/3CPwepn (Youtube), http://bit.ly/2TRIArp (Twitter), http://bit.ly/38yfrqo (Instagram), http://bit.ly/39DhpHi (Facebook), http://bit.ly/38wsXL5 (LinkedIn), & https://bit.ly/3yQ30Es (Tik Tok). ~ Want to make ~$25+ a month for FREE? Sign up to get a FREE https://www.emrit.io/?referral=cryptocurrent (emrit.io Coolspot today)! ~ Want to learn more about cryptocurrency? Check out our https://bit.ly/2CbaYzw (educational videos) today! ~ https://bit.ly/2TF3Gtb (Swan) is the easiest and most affordable way to accumulate Bitcoin with automatic recurring purchases. Start your plan today and get $10 of free Bitcoin dropped into your account. ~ Want access to cool crypto/blockchain projects that you can use immediately? Check out our https://bit.ly/3eZ8J1E (partnerships page)! ~ Looking to attend a cryptocurrency or blockchain event? Check out our https://bit.ly/2ZVCV8f (events page)! ~ Tune in on https://bit.ly/2CN9bl1 (Crypto Current TV) throughout the week for a 24/7 crypto stream on the latest action on crypto markets, news, and interviews with the industry's top experts! ~ Enjoying our podcast? Please leave us a 5 star review http://bit.ly/2Is3iJ9 (here)! ~ Stay up to date with the latest news in cryptocurrency by opting-in to our http://bit.ly/2xmkKfQ (newsletter)! You will receive daily emails (M-S) that are personalized and curated content specific to you and your interests, powered by artificial intelligence. ~ We were featured as one of the http://bit.ly/2vRAGGl (Top 25 Cryptocurrency Podcasts) and one of the http://bit.ly/33cnus9 (16 Best Cryptocurrency Podcasts in 2020). ~ Are you an accredited investor looking to invest in cryptocurrency? Check out http://bit.ly/2IrKABr (Crescent City Capital). ~ Earn Interest. Receive Loans. Trade Crypto. Start Today! Learn more about how you can https://bit.ly/38Ezc3s (sign up for Blockfi). ~ Want to be on our show or know someone who should? http://bit.ly/38ufSC8 (Contact us) today! ~ We hope you are enjoying our cryptocurrency and blockchain...