Podcasts about marketing teams

The strongest marketing leaders are not the ones with perfect plans. They are the ones who know how to lead through real life.And few people understand that better than Niki Hall and Dayle Hall.Niki, former CMO of Five9, and Dayle, CMO of SnapLogic, join Marketing Trends to share how they balance two big careers, raise a family, and approach marketing from completely different angles.They break down how they support each other through major job shifts, navigate brand versus demand debates, and build teams that can adapt to rapid change. They also explain how AI is reshaping customer experience, what metrics actually matter, and why modern leaders need both operational rigor and creative courage. Key Moments:00:00 Meeting the CMO Couple02:23 How They Met at Cisco05:08 Early Career Moments That Shaped Them08:16 When Their Marketing Paths Split10:11 Growing Up as Marketers Inside Cisco12:00 Balancing Two Big Careers and a Family13:40 The Realities of Career Timing and Tradeoffs15:56 Parenting, Travel, and Real-Life Leadership18:15 Why Community Matters for Working Parents20:38 Helping the Next Generation of Leaders23:20 Marketing in 2026 and the Impact of AI24:43 Brand vs Demand and How They Debate It31:17 What They Learned From Each Other's Strengths32:00 Org Design and Building a Modern Marketing Team51:03 Career Pivots, Pressure, and Personal Growth1:12:54 Lightning Round and Final Takeaways  This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Small nonprofits often feel outmatched in brand and communication work. This week's conversation with Sam Stern shows why that gap is closing fast. Sam is the CEO of Magnify Good and the creator of Connection Works. He explains how AI can give small organizations the clarity, confidence, and steady output that used to require a full communications staff. We look at why brand is more than colors and logos, how AI can match your voice, and how stronger storytelling leads to stronger fundraising. For nonprofit leaders working with limited time and capacity, this episode offers a realistic view of what is possible and why now is the right moment to move forward. Check Out Connection Works Here: https://www.magnifygood.com/aifornonprofits/ Timestamps: (00:00) Introducing Sam Stern, Chief Executive Officer, MagnifyGood (03:00) Opportunities for technology in nonprofits (06:15) Getting introduced to AI (09:00) Training the AI on your information (11:05) What is a brand? (12:30) How does the product work? (16:00) Should board members be concerned about AI? Join us every other week as we release a new podcast with information about how you can be the best board member and provide great service to your organization. Listen to the podcast on any of the following platforms: YouTube Apple Podcasts Spotify Podcasts Amazon iHeartRadio Visit us at: www.thecorleycompany.com/podcast

Every marketing leader should give their team an AI framework for rethinking how they work. In this week's episode of Growth Talks, Vanessa Hope Schneider, Head of Marketing at Decript, joins host Tyler Elliston, Founder and CEO of Right Side Up, to break down how AI is becoming core to every marketer's role and what that shift means for how modern teams operate. Drawing on her leadership experience from Airbnb, Eventbrite, and Descript, Vanessa outlines a framework for helping teams adopt AI while preserving the human element that defines great marketing.  Find out why learning AI tools and experimenting with real workflows is key to understanding where AI adds value and setting your team up for success.

Welche Auswirkungen hat der Aufstieg der KI-Systeme auf den Marketingberuf? In unseren Beratungsprojekten sehen wir eine klare Entwicklung: Marketing-Manager*innen beginnen, sich neue Kompetenzen aufzubauen – und definieren ihre Rolle neu. Sie werden zu Koordinatorinnen für KI-Sichtbarkeit in ihrem Unternehmen. In unserem Podcast sprechen wir darüber, welche Muster wir in Unternehmen beobachten, welche Stolpersteine entstehen und wie Marketing-Teams sich Schritt für Schritt in Richtung AI Visibility weiterbilden. Wir sprechen hier von GEO – Generative Engine Optimization. Auch ähnliche Begriffe wie GAIO oder AEO werden derzeit viel genutzt. Sie alle beschreiben das neue Feld der KI-Optimierung. 📈 Mehr Charts und Analysen zur Episode 🎓 GEO Academy 👋 Fabian auf LinkedIn 👋 Benjamin auf LinkedIn

From prompt to profit - Künstliche Intelligenz viel wird genutzt, doch Studien haben auch herausgefunden, dass Unternehmen beim Thema KI immer noch an der Oberfläche kratzen und viele KI-Projekte scheitern. Damit KI bei Dir im Unternehmen erfolgreich wird & nicht untergeht, gibt es hier die wichtigsten Praktiken!

Happy Thanksgiving, and thanks for joining the Vibe podcast.Hosts Nicole Kalpalko and Jodie White are joined by the Eastwood Mall Marketing team, Bri Ventimiglia and Chloe Schutlz, discussing the holiday shopping season and the prep that goes into making Black Friday an event at the mall.

In dieser Episode des SEOpresso-Podcasts diskutieren Björn Darko und Marco Lauerwald die Herausforderungen und Chancen im Bereich der Skill Gaps im Marketing und SEO. Marco, der an seiner Dissertation über Skill Gaps in deutschen Marketing-Teams arbeitet, teilt seine Erkenntnisse über die Notwendigkeit von Upskilling und Reskilling in der Ära der Künstlichen Intelligenz. Sie beleuchten die Bedeutung von Digitalkompetenzen, die Rolle von Führungskräften in der Weiterbildung und die Notwendigkeit, eine Lernkultur in Unternehmen zu etablieren. Zudem wird das L17-Modell für energiepositives Lernen vorgestellt und die Wichtigkeit von Soft Skills in der Führung diskutiert.TakeawaysSkill Gaps sind ein zentrales Thema im Marketing.Die Weiterbildung muss an die Bedürfnisse des Marktes angepasst werden.Digitalkompetenzen sind entscheidend für den Erfolg im Marketing.Upskilling ist in der KI-Ära wichtiger als Reskilling.Die Halbwertzeit von Wissen beträgt nur zweieinhalb Jahre.Führungskräfte müssen als Vorbilder in der Weiterbildung agieren.Skill Trees helfen bei der Talententwicklung und Motivation.Lernen muss individuell und in Arbeitszeit integriert sein.KI kann uns von monotonen Aufgaben befreien.Eine positive Lernkultur ist entscheidend für den Unternehmenserfolg.Chapters00:00 Einführung in Skill Gaps im Marketing02:18 Die Motivation hinter der Forschung zu Skill Gaps04:14 Herausforderungen der Weiterbildung in Unternehmen07:30 Die Halbwertzeit von Wissen und die Rolle der KI10:45 Digitale Kompetenzen und die Zusammenarbeit mit KI14:12 Upskilling vs. Reskilling in der KI-Ära16:32 Wichtige Skills für SEO-Profis 202520:42 Skill Trees zur Talententwicklung im SEO24:36 Die Bedeutung von Hardskills und Softskills26:01 Führung und Management: Herausforderungen und Lösungen30:00 Einfluss der Führungskraft auf das Arbeitsumfeld32:45 Das L17-Modell: Prinzipien für energiepositives Lernen37:55 Herausforderungen in der Weiterbildung und Ressourcenmanagement41:00 Die 70-20-10-Methode für effektives Lernen46:37 Menschzentrierung im KI-Zeitalter: Chancen und HerausforderungenWer mehr zu diesem Thema wissen möchte, dem empfehle ich Marcos Website: https://skillgaps.de/

Leandro Perez joins to cut through the AI hype and share what's actually working. With Agentforce handling 850,000 conversations and managing 85% of customer inquiries, Leandro reveals the reality behind the marketing claims and addresses the "SaaS is dead" narrative head-on. From managing 30,000 weekly customer inquiries with AI agents to transforming his entire marketing team's workflows, Leandro offers a brutally honest look at what it takes to lead through a technological revolution. This isn't just theory: it's a practitioner's guide to implementing AI at scale, including the mistakes, the breakthroughs, and the systematic approach required to bring an entire organisation along for the journey. Guest Introduction Leandro Perez is Senior Vice President and Chief Marketing Officer for Australia and New Zealand at Salesforce, where he guides strategic direction and market positioning for the world's leading AI-powered CRM.  With a Computer Science degree from UNSW and an Executive MBA from Quantic School of Business and Technology, Leandro brings over 20 years of experience combining technical expertise with business acumen.  He previously led global corporate messaging at Salesforce and partnered closely with CEO Marc Benioff. He's a Fellow of The Marketing Academy, serves on the AANA Board, and is a recipient of the Salesforce Chairman & CEO Award. Key Topics AI reality at Salesforce: Agent Force handles 850,000 conversations with 85% resolution"SaaS is dead" narrative: Why enterprise software needs governance, permissions, reliability, not just quick AI codeLeading transformation: Year-long journey from lone voice to company-wide quarterly Agent Force Learning DaysProcess mapping first: Document crown jewel processes to identify pain points before introducing AISystematic change: Company-wide learning days, mandatory training (100% Agent Blazer status), permission to experimentPractical AI adoption: Landing pages, social automation, Slack summaries, 80% email engagement, plus failed experimentsExperimentation culture: Identifying early adopters, showcasing wins, balancing air cover with performance Resources & Links People Mentioned: Marc Benioff - Salesforce CEO & Co-FounderRoby Sharon-Zipser - hipages CEO & Co-Founder Companies & Tools: Salesforce - AI-powered CRM platformAgentforce - Salesforce AI agent platformTrailhead - Salesforce learning platformFisher & Paykel - Appliance manufacturerGoodyear - Tire manufacturerRemarkable - Digital paper tablethipages - Online tradie marketplaceChatGPT - AI chatbotGemini - Google AI assistantPerplexity - AI search toolElevenLabs - AI text-to-speechAANA - Association of National Advertisers Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter Contact & Credits Host: Shahin Hoda Guest: Leandro Perez Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

Lost in Translation? How to Ensure Your Healthcare Marketing Team Speaks the Same Language as Your Leadership with Alan Shoebridge, Associate Vice President of National Communication at Providence How can healthcare leaders and marketers communicate more clearly, align teams, and build trust across such a complex industry? In this episode, Stewart Gandolf talks with Alan Shoebridge (Providence) about why getting the language right. Terms like length of stay, payer mix, and no margin, no mission, isn't academic. It's operational. Clear, shared terminology helps leaders make better decisions, bridge marketing–clinical gaps, and protect budgets, results, and careers.

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's um das Buy-Grid-Modell, das erklärt, wie Unternehmen Kaufentscheidungen treffen. Vom ersten Problem bis zur Lieferantenbewertung. Wir sprechen über die drei Kaufarten, die acht Phasen des Beschaffungsprozesses und darüber, warum es fürs Marketing entscheidend ist zu wissen, wer im Unternehmen wirklich mitredet. Vom Techniker bis zum Management.____________________________________________Marketing-News der Woche:Wohin sich Media-Budgets 2026 verschiebenDas neue OWM-Trendbarometer zeigt, dass viele Unternehmen für 2026 mit stabilen oder sinkenden Media-Budgets rechnen, zugleich aber stärker in Wirkungsmessung, Daten und KI investieren wollen. Kampagnen müssen sauber getrackt, klare KPIs festgelegt und Tests entlang der Customer Journey eingeplant werden, statt nur das Budget hochzudrehen.Konsumlaune im Minus: Weihnachtsmarketing wird selektiver⁠Das HDE-Konsumbarometer meldet für November eine sinkende Stimmung, und auch das GfK-Konsumklima bleibt deutlich im Minus. Für Händler und Marken bedeutet das: Weihnachts- und Sale-Kampagnen funktionieren nur, wenn sie klaren Mehrwert kommunizieren, zielgenau ausgesteuert werden und nicht ausschließlich auf Rabatte setzen. Digitale Werbung und Social-Media-Marketing sollten stärker auf Nutzen, Orientierung und Vertrauen einzahlen.⁠Purpose-Marketing: Haltung als Prüfstein für Marken⁠Purpose ist keine schöne Überschrift für Imagefilme, sondern ein Maßstab für tägliche Entscheidungen. Wer in Social Media und Kampagnen große Worte macht, aber im Produkt oder beim Service anders handelt, riskiert Vertrauensverlust. Der Purpose muss sich konkret in Angeboten, Customer Experience und Performance-Kampagnen zeigen. Sonst bleibt er ein Buzzword.Fakeshops buchen Anzeigen bei Google & MetaLaut einer aktuellen Analyse des Verbraucherzentrale Bundesverbands schaltet rund jeder zweite Fakeshop Werbung bei Google oder auf Meta-Plattformen. Für Marketing-Teams stellt sich die Frage nach Brand Safety, seriöse Tracking-Setups und transparente UX.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

S+J is a Lifestyle Boutique featuring Men's, Women's, Kids, Pets, Vinyl, Home + Gifts in our 3 story shop, (4 including their open-air rooftop where they host fashion shows, trunk shows, pop-ups + always a DJ + dance party)! Jamie spent the first 15 years of her career in Retail at Target Corporation.  She started there in Merchandising in Girls Toys, then was promoted to a Buyer position in School Supplies and Home Office.  She then moved into the Marketing Team, first in a Licensing role and then into Advertising for Apparel & Accessories. She spent her last 9 years there working on and leading the Internal Events Team. She was responsible for Board Meetings all the way up to 10,000 person National Team Meetings with guest speakers, musicians, fashion shows and more! She left her role at Target when she couldn't balance two big jobs within retail in one family and took the opportunity to stay home with her two young boys for several years.  She was Room Parent, co-chaired school fundraisers and cheered my boys on from the sidelines at all their soccer, basketball and lacrosse matches, all while fine-tuning her vision for the shop and "visually re-merchandising" her house for each holiday!Michelle & Jamie jump right into it discussing her career at Target, meeting her now-husband, also at Target and how her passion for fashion and her husband's passion for music ultimately inspired them to open Serge + Jane.We are incredibly grateful for everyone who listens to and shares this podcast! If you've found value in our episodes and want to help us keep creating, we've made it easy through Buy Me a Coffee. Any contributions from $5 up to $200 help cover the real costs of podcasting—editing, hosting fees, and everything else that goes into bringing you quality content. It's a way for you to invest in the conversations and topics that matter to you. Head to buymeacoffee.com/retailwhorb, and as always, thank you for your continued support!  What's inside:How Jamie climbed the ranks at Target — and why she walked away from her dream job.The creation of Serge & Jane — inspired by fashion, music, and meaningful design.The behind-the-scenes story of how she and her husband built one of the most beautiful lifestyle stores in the country. FacebookSergeandjane.comSerge and Jane on InstagramSupport the show

Content wird durch KI und KI-gestützte Prozesse radikal verändert – und die Aufgaben und Erwartungen an Content- und Marketing-Teams gleich mit. Sowohl in der Erstellung, im Konsum und in der Auffindbarkeit über neue AI Interfaces wie ChatGPT & Co. In meinem Vortrag zeige ich, wie Du mit klarer Strategie, effizienten Prozessen und KI-Unterstützung ein skalierbares Content-Marketing Powerhouse aufbaust. Du erfährst, warum Quantität allein nicht mehr reicht und wie Du Content gezielt so einsetzt, dass er sichtbar, relevant und wirksam bleibt. Dabei geht es nicht nur um Tools, sondern um echte Wettbewerbsvorteile für Dein Team. Das wirst Du nach dem Webinar gelernt haben: Warum strategisches Content Marketing im Zeitalter von KI keine Kür, sondern Pflicht ist – Quantität alleine reicht nicht aus Wie Du mit KI-Tools Content schneller erstellst, aber durch Prozesse und Strategie besser skalierst und in der Qualität sicherst Welche Rolle Content in AI Interfaces spielt und wie Du dort gefunden wirst (GEO – Generative Engine Optimization) Wie Du Dein Team mit Prozessen, KI und einem klaren Framweork befähigst, konstant Wirkung zu erzielen Das OMT Webinar ist bald verfügbar Alle OMT-Webinare in Deinem Kalender

In this RevOps Hero episode, Chris Strom interviews five marketing leaders live at Dreamforce to unpack why top teams still invest in in-person events — and exactly how they plan, execute, and measure them. We cover pre-event planning and process, on-site actions (booth, breakouts, side events), post-event follow-up, and how these leaders run attribution that ties events to pipeline and revenue.You'll learn:How in-person accelerates trust (and thus deal velocity)What to do leading up to the event (lists, invites, cadences, creative, logistics)On-site tactics that actually convert (meetings, scans, activations)Post-event follow-up that doesn't feel spammySimple, workable attribution (lead source + campaign influence) and realistic ROI targetsGuests:Ann-Marie Fleming (Traction Complete), Laura Sweet (Riva), Rachel Kim (Mutiny), Milissa Holland (Spaulding Ridge), Aishling Finnegan (Copado)Subscribe for more RevOps and GTM breakdowns.

Laura Nguyen, Founder of Solle Solutions, joins host Dots Oyebolu to explore how marketing teams can thrive with limited resources, develop leadership skills and launch products that resonate. Laura covers agency-to-brand career pivots, metrics that matter and why curiosity fuels continuous improvement. This episode provides practical frameworks for elevating team performance and personal growth in dynamic market conditions.Key Takeaways:00:00 Introduction.04:07 Leadership determines brand versus agency speed and adaptability​.07:51 Know yourself to manage consensus and team dynamics​.11:29 Leverage deep customer insights to drive product positioning.​15:06 Go beyond vanity metrics to track consistent engagement​.19:14 Leadership responsibility impacts employees' daily experiences.​22:12 Self-awareness and communication are essential for effective leadership.​25:56 Authenticity and self-reflection are vital to marketing resilience​.29:01 Employee engagement surveys signal leadership success and team engagement.31:45 Passionate curiosity sustains long-term growth in marketing careers.Resources Mentioned:Laura Nguyenhttps://www.linkedin.com/in/lauran546/Solle Solutions | LinkedInhttps://www.linkedin.com/company/solle-solutions/Solle Solutions | Websitehttps://www.sollesolutions.com/Insightful Links:https://www.social4retail.com/tips-to-boost-the-performance-of-your-marketing-team.htmlhttps://improvado.io/blog/how-improve-team-efficiencyhttps://www.o8.agency/blog/14-tips-for-improving-your-marketing-department-strategieshttps://planful.com/blog/marketing-leadership-4-tactics-to-lead-a-successful-team/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this episode my guest is Jesse Pederson, Chief Technology Officer of Luxury Presence. Jesse shares how AI is transforming real estate marketing with AI agents that act like digital employees. From blog writing and SEO to lead nurturing and ad campaigns, these AI teammates are already handling thousands of tasks for agents. Learn how they're trained, what's coming next, and why adopting them now creates a serious competitive edge. Podcast Mentioned:  AI Daily Brief: https://podcasts.apple.com/us/podcast/the-ai-daily-brief-formerly-the-ai-breakdown/id1680633614  Guest: Jesse Pederson Linkedin - https://www.linkedin.com/in/jessepedersen/   Host: Rajeev Sajja Rajeev Sajja on Facebook Rajeev Sajja on Instagram Rajeev Sajja on LinkedIn Rajeev Sajja on YouTube Resources:  Agent to AIgent book on Amazon - https://a.co/d/0YxMd2Y Real Estate AI Flash Podcast Site AI Playbook Join the Instagram Real Estate AI Insiders Channel Join the Real Estate AI Academy waitlist Subscribe to the Real Estate AI Flash Newsletter  

Is your marketing organization built for disruption or doomed to be disrupted? Agility requires both rapidly responding to market changes while also anticipating and shaping your products or services to map to evolving customer expectations. This means embracing new technologies and strategies while maintaining a laser focus on delivering value. Today, we're going to talk about how leading marketing organizations are leveraging AI and collaborative work management to not only survive but thrive in today's dynamic landscape. To help me discuss this topic, I'd like to welcome, Christine Royston, Chief Marketing Officer at Wrike. About Christine Royston Christine Royston serves as Wrike's Chief Marketing Officer and is responsible for overseeing the global marketing program, driving a customer-first strategy, and focusing on enterprise growth. Christine joined Wrike with more than 20 years of B2B enterprise marketing experience. She most recently served as Vice President and Global Head of B2B Marketing for Udemy and Vice President and Head of Marketing at Bitly. Christine has also held senior leadership roles at Dropbox, Imperva, and Salesforce. She holds a B.A. from the University of Virginia and an International MBA in Global Marketing from the University of South Carolina Darla Moore School of Business. ,Yes, this will be completed shortly Christine Royston on LinkedIn: https://www.linkedin.com/in/christineroyston Resources Wrike: https://www.wrike.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Is your marketing organization built for disruption or doomed to be disrupted? Agility requires both rapidly responding to market changes while also anticipating and shaping your products or services to map to evolving customer expectations. This means embracing new technologies and strategies while maintaining a laser focus on delivering value. Today, we're going to talk about how leading marketing organizations are leveraging AI and collaborative work management to not only survive but thrive in today's dynamic landscape. To help me discuss this topic, I'd like to welcome, Christine Royston, Chief Marketing Officer at Wrike. About Christine Royston Christine Royston serves as Wrike's Chief Marketing Officer and is responsible for overseeing the global marketing program, driving a customer-first strategy, and focusing on enterprise growth. Christine joined Wrike with more than 20 years of B2B enterprise marketing experience. She most recently served as Vice President and Global Head of B2B Marketing for Udemy and Vice President and Head of Marketing at Bitly. Christine has also held senior leadership roles at Dropbox, Imperva, and Salesforce. She holds a B.A. from the University of Virginia and an International MBA in Global Marketing from the University of South Carolina Darla Moore School of Business. ,Yes, this will be completed shortly Christine Royston on LinkedIn: https://www.linkedin.com/in/christineroyston Resources Wrike: https://www.wrike.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode of the Managing Partners Podcast, Kevin Daisey welcomes Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers and founder of the CMO Academy. Cassidy dives into the ongoing debate of agencies versus in-house marketing and explains why the most successful law firms don't choose; they do both. She also shares insights on KPIs, strategy, fractional CMOs, and how managing partners can empower junior marketers to drive real results. Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we're a fit. Chapters (00:00:00) - Law Firm Network: Managing Partners Podcast(00:00:35) - The CMO Roundtable with Cassidy Lewis(00:02:15) - Should I Hire an Agency or Build an Internal Marketing Team?(00:05:08) - Do Small Firm's Need an Internal Marketer?(00:09:39) - The CMO Academy and the Managing Partners Mastermind(00:14:30) - On Strategy and New Law Firms(00:15:53) - Cooper Harley Injury Lawyers: Legal Marketing Program

Sam Dunning (Founder, Breaking B2B), who shares proven B2B marketing strategies and expert insights on how marketing teams can drive pipeline growth in 90 days. Sam discussed the importance and challenges of SEO for B2B companies, and emphasized that SEO is crucial for mature markets with active demand. He talked about common pitfalls to avoid, such as the “traffic trap,” low-intent keywords, and focusing too much on high traffic.

First up today, we're getting into OpenAI and ChatGPT shopping with the Shopify integration - including how we're approaching GEO, why bigger brands might have the edge, and why we're not going all in on optimization just yet.We also dig into SMS and email, where the real limit is on frequency, and the balance between driving conversions short-term vs unsubscribes vs retaining subscribers in the long-term.We share what we've tested, what the data shows about diminishing returns, and why most brands are probably leaving money on the table. We break down the difference between flows and campaigns, why flows can handle more volume, and how post-purchase upsells fit into this, from one-click add-ons to holding orders “double dash” style.We also check in on how podcast ads are performing at Jones Road - what the early results look like, why standard tracking under-attributes, and how we're thinking about picking winners to scale. To finish up, we talk through the first three marketing hires we'd make if we were building a brand from scratch today.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:10:22 - Our Approach to ChatGPT Shopping & GEO00:27:13 - Finding the Real Limit on SMS & Email Frequency00:38:37 - Post-Purchase Upsells: One-Click vs. "Double Dash" Style00:51:51 - Podcast Ads: Jones Road's Early Results & Attribution01:01:18 - Drafting Your First 3 Marketing HiresPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

Jacob Bank, Relay.app founder and CEO, says the days of building up a huge marketing department might just be over. The Relay.app platform helps teams design and deploy custom AI agents, without losing impact. Bank explains why the old model of hiring is on the way out, why he offers step-by-step guides to users on how to effectively build agents, and how marketers can rethink scale, autonomy, and leverage in this new age. For Further Reading: After selling his last startup to Google, this founder now wants to automate mundane tasks with RelayBacked by a16z, Relay races to market with Zapier in its crosshairsThe Mom TestTractionJeff SuJacob's Favorite AI Agents! Listen on your favorite podcast app: https://pod.link/1715735755

#286 Growth | In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts.Dave and Kevin cover:How to be a good marketer even when you're not the Subject Matter ExpertSignal-based marketing and how it is transforming the buyer's journey by focusing on the right actions instead of just clicksB2B influencer marketing plays that workTimestamps(00:00) - - Intro to Kevin (06:17) - - How to Be Good At Marketing When You're Not a Subject Matter Expert (08:55) - - Why You Should Stay Close to Your Customer (16:14) - - How to Manage a Marketing Team with Limited Resources (18:33) - - Eliminating Ineffective Marketing Efforts to Drive Real Results (25:06) - - Signups and Demos Boost From LinkedIn (26:12) - - How to Attribute ROI in Multi-Platform Marketing (30:22) - - Creating Authentic and Valuable Content (35:01) - - Generating Pipeline with Economic Buyer Signals (36:42) - - Increasing Digital Touchpoints (40:40) - - How To Maximize Actionability, Volume, and Conversion Rate (42:26) - - LinkedIn Measurement Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Send us a textIn this episode of Imperfect Marketing, I sit down with Alex Love—VP of Marketing and Communications, adjunct professor, and co-host of the podcast Mastering the Art of Failing. We dive into her unexpected journey into marketing, the lessons learned from failure, and the art of building small but mighty teams.Alex shares how her career evolved from writing grants at a nonprofit to leading marketing teams and teaching the next generation of marketers. We explore:The Power of Learning and TeachingWhy a love of learning keeps marketers adaptable and relevantHow Alex turned her passion for education into a teaching role at GWThe challenges (and joys) of engaging students who just want to “check the box”Lessons in Failure and ResilienceThe rise and fall of Digital District, a pioneering social media communityWhy Alex considers it both her biggest success and her biggest failureHow failure becomes fuel for future opportunities and growthBuilding and Leading Lean TeamsWhy relationship-building is the secret weapon of small marketing departmentsThe importance of hiring for ambition and drive over technical skills aloneHow to communicate that no single marketer can “do it all”Why outsourcing and specialized support free teams to focus on strategyCreativity, Risk-Taking, and Viral WinsHow one “crazy idea” born on a dog walk turned into an award-winning campaignWhy sometimes the riskiest ideas resonate the most with your audienceRedefining what “going viral” really means for niche organizationsKey Takeaways for MarketersMarketing is as much about relationships as it is about tacticsLean teams thrive when curiosity and problem-solving lead the wayFailure is inevitable—but also invaluable in shaping future successSometimes the boldest, quirkiest ideas lead to the greatest impactWhether you're a solo marketer, part of a lean team, or leading communications at a larger organization, this conversation is full of insights into how to stay creative, scrappy, and resilient in an ever-changing landscape.Connect with Alex Love:LinkedIn: https://www.linkedin.com/in/alexslove/Website: https://rivasolutionsinc.com/

In this episode, we're joined by Frida Ahrenby, CMO at Rillion, the AP automation platform expanding aggressively in the US with a new Austin hub. Frida breaks down how she rebuilt marketing from zero to a lean, 10-person, high-output team, starting with a performance+ops backbone, overhauling content/SEO, and leaning hard into field marketing for CFO buyers, while keeping creativity human in an AI-accelerated org. We spoke with Frida about sequencing the first hires, structuring around three pods (Demand Gen incl. Field, Brand/Content/Design, Product & Customer Marketing), and using AI to multiply output without outsourcing originality. She shares how to avoid silos and title inflation, decide what must be owned in-house to truly own the number, and what it really takes to crack the US market from a European base. Here are some of the key questions we address: How do you build a lean, unsiloed marketing org that still scales output (and keeps standards high) with AI in the mix? What's the exact hiring sequence from a blank slate: why start with performance/ops, then content/SEO, then expand demand? Own it in-house or outsource? A simple rule for speed, agility, and true metric ownership and when agencies still help. Which marketing roles will compress vs. which remain decisively human in the AI era? What skills win now: how to hire for smart, analytical, creative demand gen, and deeply curious content that drives revenue?

Verkaufspsychologie ABC - A wie Aktion - Menschen aus ihrer Passivität holen und zum Klicken bringen Die drei entscheidenen psychologischen Faktoren In dieser Folge tauche ich mit dir in das Verkaufspsychologie-ABC ein und starte mit dem wichtigsten Faktor: Aktion. Ich zeige dir, warum es im Marketing und Vertrieb entscheidend ist, Menschen aus ihrer Passivität zu holen und welche psychologischen Prinzipien dabei wirklich funktionieren. Du erfährst, wie du mit dem Fogg Behavior Model das Problembewusstsein deiner Zielgruppe schärfst und sie gezielt zur Handlung motivierst. Praxisnahe Beispiele und konkrete Strategien helfen dir, mehr passende Kunden online zu gewinnen und dich klar vom Wettbewerb abzuheben. Lass dich inspirieren, deine Botschaften zu schärfen und setze die ersten Schritte direkt um – für mehr Wirkung und bessere Ergebnisse! https://matthiasniggehoff.de/ ----------------------------------------------------------------------------------------------------------------------------------- Wie gewinne ich mehr Kunden? Wie erhöhe ich nachhaltig meine Preise? Wie erziele ich exzellente Ergebnisse und arbeite mit tollen Kunden? Wie setze ich mich am Markt durch und komme raus aus der Vergleichbarkeit? Viele Fragen, eine Antwort: Verkaufspsychologie. Seit über 10 Jahren zeigen der studierte Psychologie Matthias Niggehoff und Dr. René Delpy ambitionierten Unternehmern, wie sie ihren geschäftlichen Erfolg massiv steigern und mit psychologisch fundiertem Marketing und Vertrieb ihre Ziele schnell und effektiv erreichen. Trigger, Framing, Copywriting, Neuroprofiling, Preispsychologie und vieles mehr für alle, die mehr erreichen wollen. Wirksam, effektiv und nachhaltig zugleich - denn Menschen kaufen von Menschen! Nur wer Kunden wirklich versteht und weiß, was sie bewegt - bewusst und unterbewusst - überzeugt und kann so erst seinen Kunden die Ergebnisse liefern, die sie erwarten. Und nur wer die PS auf die Straße bringt, verkauft. Denn nur Umsetzen schafft Umsatz.

Kennst du das Gefühl, plötzlich im Sales-Call in die Defensive gedrängt zu werden? In dieser Episode spreche ich darüber, wie schnell Verkäufer vom Jäger zum Gejagten werden – und wie du diesen Spieß umdrehst. Wir teilen echte Erfahrungen aus dem Alltag, zeigen, woran du einen verlorenen Gesprächsrahmen erkennst und wie du mit Klarheit sowie Autorität wieder das Steuer übernimmst. Wir diskutieren, warum Erwartungsmanagement und Respekt die Basis jeder erfolgreichen Zusammenarbeit sind und wie du die richtigen Kunden von Anfang an auswählst. Hör rein, wenn du wissen willst, wie Verkaufspsychologie in der Praxis wirklich funktioniert und warum souveräne Führung im Sales entscheidend ist. Wie gewinne ich mehr Kunden? Wie erhöhe ich nachhaltig meine Preise? Wie erziele ich exzellente Ergebnisse und arbeite mit tollen Kunden? Wie setze ich mich am Markt durch und komme raus aus der Vergleichbarkeit? Viele Fragen, eine Antwort: Verkaufspsychologie. Seit über 10 Jahren zeigen der studierte Psychologie Matthias Niggehoff und Dr. René Delpy ambitionierten Unternehmern, wie sie ihren geschäftlichen Erfolg massiv steigern und mit psychologisch fundiertem Marketing und Vertrieb ihre Ziele schnell und effektiv erreichen. Trigger, Framing, Copywriting, Neuroprofiling, Preispsychologie und vieles mehr für alle, die mehr erreichen wollen. Wirksam, effektiv und nachhaltig zugleich - denn Menschen kaufen von Menschen! Nur wer Kunden wirklich versteht und weiß, was sie bewegt - bewusst und unterbewusst - überzeugt und kann so erst seinen Kunden die Ergebnisse liefern, die sie erwarten. Und nur wer die PS auf die Straße bringt, verkauft. Denn nur Umsetzen schafft Umsatz.

Are you still relying on word-of-mouth to grow your practice while newer providers are dominating online?Physicians are trained to provide excellent care—but rarely taught how to attract and retain patients in today's digital-first world. In this special replay episode, Coach JPMD sits down with David Sanchez, RN, a nurse-turned-marketing strategist, to discuss why traditional referral strategies are no longer enough to sustain a thriving medical practice in 2025.In this replay episode, you'll discover:How to build a trusted online presence that converts Google searches into scheduled appointmentsWhy most doctors are losing patients due to silent mistakes in their online reputationWhat smart physicians are doing differently with SEO, reviews, and content marketing to stand outIf you're ready to stop depending on referrals and start attracting patients on demand, hit play and get ahead of the 2025 curve.Show Notes and Resources: David Sanchez, RN LinkedinChristian Drug Rehab Life Transformation Recovery Get a Marketing Team for Less Than The Salary of ONE Employee Digitalis MedicalDon't forget to leave me a quick review. It really helps. Here is the link to the show on Apple Podcast Learn About Medicare Advantage Free Course - HERE  Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg - HERETrust and Inspire: How Truly Great Leaders Unleash Greatness in Others by Stephen M.R. Covey - HERE TEXT HERE to suggest a future episode topic Discover how medical graduates, junior doctors, and young physicians can navigate residency training programs, surgical residency, and locum tenens to increase income, enjoy independent practice, decrease stress, achieve financial freedom, and retire early, while maintaining patient satisfaction and exploring physician side gigs to tackle medical school loans.

AI isn't just transforming marketing — it's reshaping the entire customer experience.In this special crossover episode, Experts of Experience features a conversation from our sister podcast Marketing Trends, hosted by Stephanie Postles.Stephanie sits down with Amber Armstrong, CMO of Salesforce Applications, to explore how AI and LLMs are changing discoverability, customer journeys, and the future of CX. Amber shares how her team is rethinking SEO for generative search, converting 40% of LLM traffic into leads, and rolling out AI agents at scale through Salesforce's Agentforce.If you want to understand how AI is reshaping customer expectations and how leading CMOs are adapting, this episode offers a practical playbook for the generative era. Key Moments: 00:00 How AI and LLMs Are Reshaping the Marketing Funnel03:54 Amber Armstrong's Journey from IBM Intern to CMO at Salesforce06:35 The Expanding Role of AI in Modern Marketing Teams08:52 Inside Salesforce's Guild System: How Amber Aligns Teams Across Four Clouds17:31 Real AI Use Cases from Amber Armstrong's Marketing Team at Salesforce26:40 Amber Armstrong's Playbook for Future-Proofing SEO in the Age of LLMs30:55 How Salesforce's Website Converts 40% of LLM Traffic into Leads35:58 Building AI Agents at Scale: Lessons from Salesforce's Agent Force Rollout37:53 The Ongoing Role of Third-Party Validation in Buyer Decision-Making39:49 Amber Armstrong on Adapting Marketing Metrics for an AI-First Future40:40 How Salesforce Aligns Content Strategy Across Business Units44:56 Amber Armstrong's Advice for Getting Teams Comfortable with AI Tools51:24 Salesforce's Next Big Moves: Account-Based Marketing and Cross-Cloud Growth   –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org

Is your AI system making decisions that could be quietly costing you customers and talent? Every day, businesses are implementing AI solutions that may be perpetuating gender biases without even realizing it. From recruitment tools that favor certain demographics to customer service chatbots that respond differently based on perceived gender, these hidden biases aren't just an ethical concern – they're a serious business problem that affects your bottom line. But here's the good news: identifying and eliminating these biases isn't just possible – it's a game-changing opportunity for your business. Today's guest is leading the charge in transforming how organizations approach AI equity, and she's going to share exactly how you can audit and improve your AI systems. I'm thrilled to welcome Dr. Nici Sweaney, a globally recognized leader in ethical AI and the founder of AI Her Way. As the architect of the EquiAI Framework, she's helped over 60 organizations implement ethical AI solutions that drive real results. She's advised the United Nations, World Bank, and shaped Australia's Responsible AI Use Guidelines. Named one of Microsoft News' "Top 10 Trailblazing Entrepreneurs in AI to Follow in 2024," Dr. Sweaney is exactly who we need to help us understand and tackle the challenge of AI bias. The AI Hat Podcast host Mike Allton asked Dr Nici Sweaney about: ✨ Audit Your AI Systems: Understanding your current AI tools and their potential biases is the crucial first step. ✨ Framework for Success: The EquiAI Framework provides a structured approach to implementing ethical AI solutions. ✨ Business Impact Matters: Gender-equitable AI leads to better decision-making, broader market reach, and improved innovation. Learn more about Dr Nici Sweaney Connect with Dr Nici Sweaney on LinkedIn Follow Dr. Nici Sweaney on Instagram Resources & Brands mentioned in this episode AI Her Way H.U.M.A.N. Framework for AI Adoption Magai The Surprising Truth About AI Adoption in Marketing Teams w/ Lightricks & AMA AI Work Buddy   Grab the free Scalability Audit and find your leaky buckets Follow Mike Allton on Instagram and get more AI tips Explore past episodes of the The AI Hat Podcast podcast CHAPTERS: 00:00 Understanding AI Risks and Opportunities 01:29 Introduction to The AI Hat Podcast 03:43 Welcome Dr. Nici Sweaney 04:25 Identifying Gender Bias in AI 08:17 Strategies to Mitigate AI Bias 14:58 The EquiAI Framework 17:31 Implementing AI Literacy and Strategy 20:31 Building Internal AI Capabilities 21:28 Sponsor Message: Magai 22:26 Ensuring AI Equity Across Departments 25:22 Real-World Examples of AI Failures and Successes 27:36 Leveraging AI for Small Business Success 29:02 Creating an AI Work Buddy 30:54 Starting Your AI Journey 35:43 The Future of Ethical AI 38:28 Conclusion and Resources SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-hidden-biases-in-your-ai-and-how-to-fix-them/ Feeling stuck on the solopreneur hamster wheel? Diagnose your biggest bottleneck in just 15 minutes with my free Scalability Audit. Download it now at: https://theaihat.com/download/scalability/ Produced and Hosted by Mike Allton, founder of The AI Hat. He's a Business Systems Strategist who helps overworked solopreneurs and creators stop being employees in their own businesses. After building his own successful solo ventures for over a decade, Mike now teaches entrepreneurs how to build AI-powered operational systems that reclaim their time and allow them to finally scale. Interested in being a guest or sponsor? We're looking for experts who help solopreneurs build better, more scalable businesses. Reach out to Mike to learn more. Learn more about your ad choices. Visit megaphone.fm/adchoices

AI is significantly reshaping B2B marketing, potentially leaving you excited about the future of work or anxious about getting left behind . Either way, this episode aims to shed light on an AI-first marketing team - how to build one and how to operate in one. You'll hear from the highly entrepreneurial, Guy Marion, CMO at Chargebee, to unpack how he's moving fast, and thoughtfully, on an AI-first strategy, including major team restructures and exciting workflows. Guy shares what has changed, what has improved, and how his team feels about the transition. What you'll learn:How a CMO approached an AI-driven team restructure - what was enhanced, what was created, and why.Practical ways AI increases marketing effectiveness across the funnel.Tactics for driving adoption - onboarding, enablement, and change management. What AI can't replace, and blending creativity with speed.How to rethink workflows and metrics for an AI-collaborative future.Note: We're not advocating broad team restructures. Guy's approach was designed for Chargebee's specific context. Our goal is to give you a clear, candid look at an AI-first marketing team, so the future feels less scary and far more proactive. 

This week on Four The Record: Tim and Joe discuss the biggest news story in the world....Travis and Taylor engaged! Plus!! Tim also asks Joe about the expulsion of the Iranian ambassador after some shocking allegations surfaced against Iran. LINKS Follow Tim Blackwell on Instagram Follow Joe Hildebrand on Instagram Read Joe's column in The Daily Telegraph Listen to The Real Story With Joe Hildebrand See omnystudio.com/listener for privacy information.

Struggling to balance bold ideas with strategy in the AI era? Gain actionable ways to align marketing with business goals, harness AI for growth, and reshape your team for success.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:48 Strategy: Definitions and Resource Allocation08:29 Clarity in Business Objectives12:31 Adaptive Three-Year Strategy Planning16:17 AI Talent Strategy in Sports Partnerships18:23 AI's Impact on Operational Changes20:29 Future-Proofing Workforce Strategies24:09 Focus on Deliverables and Partnerships27:58 "Predictive Sports Analysis Evolution"31:49 Live Sports Tech Demo34:11 Record-Breaking AI-Driven Engagement Event38:43 "Adapting to AI's Market Impact"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Michael Clark (Chief Marketing Officer, Infrascale), who shared proven strategies on how marketing teams can drive growth with fewer resources. Michael highlighted the importance of marketing agility, leveraging real-time data, and integrating customer feedback into marketing decisions. He also stressed why aligning marketing teams with sales and other internal stakeholders using metrics like pipeline and revenue is critical to success.

#273 Leadership | Matt is joined by Rachel Weeks, a veteran B2B marketing leader with over 20 years of experience guiding companies through acquisitions, layoffs, and tech disruption. Rachel has led both corporate and field marketing teams and is passionate about recognition-driven team cultures that retain and empower top talent.Matt and Rachel cover:How to build a recognition strategy that actually improves retention (without needing a big budget or fancy platform)Why employee motivation dips during times of stress, layoffs, or AI disruption and what great leaders do differentlyThe role of marketing in internal culture: from branding the program to building peer-driven engagementWhether you're managing a small team or leading an entire department, this episode is packed with practical insights to help you build a culture where marketers feel valued, motivated, and ready to stay.Timestamps(00:00) - – Intro (03:48) - – Rachel's background and leadership lens (06:18) - – What actually makes a recognition program work (08:48) - – How marketing supports internal culture building (11:48) - – Recognition during org changes, stress, and funding rounds (14:48) - – The impact of AI on morale and motivation (18:18) - – What happens when recognition disappears (20:18) - – The “10 minutes by Friday” habit (22:48) - – Easy, no-budget ways to recognize team members (25:48) - – Performance-driven vs. values-driven recognition (30:53) - – Monetary vs. non-monetary rewards (and what people really want) (34:23) - – Recognition vs. pay raises: what the data says (38:23) - – Why people leave even when they're paid well (42:23) - – How to ask for (and give) better feedback (47:23) - – Using AI to create space for strategic work (54:23) - – Final thoughts on leadership, retention, and culture Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today's buyers don't want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That's where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what's actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

SHOW NOTESHere are just a few things you'll hear them dive into:When to stop DIYing and bring in outside helpThe marketing tasks integrators should always delegate—and the ones that are still worth doing in-houseHow agency support has helped Wipliance stay ahead of SEO changes, AI, and evolving customer expectationsPlus, you'll get a behind-the-scenes look at how Melissa's team creates their standout video content that's turning heads across the industry.Let's get into it—here's Automation Unplugged with Melissa and Katie. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Dieses Wort zieht schlechte Leads an Streiche das Wort im Marketing Lege dein Marketing auf meine Psycho-Couch: https://matthiasniggehoff.de/

Noel Bollmann, Gründer von yfood, spricht über den Aufbau einer der erfolgreichsten D2C-Marken Europas. Mit über 120 Millionen Euro Umsatz teilt Noel, wie sie von der ersten Charge bis zum Millionengeschäft skaliert haben, warum der richtige Marketing-Mix entscheidend ist und wie sie den Weg von Performance zu Brand Marketing gemeistert haben. Was du lernst: Von der Idee zum Produkt: Die ersten 8.000 Flaschen und der Weg zur Million Wie du mit Lieferanten und Händlern verhandelst Die Balance zwischen D2C und Retail Marketing Evolution: Von reinem Performance zu Brand Marketing Wie du Influencer Marketing richtig skalierst Die Bedeutung von Brand Awareness Finanzierung & Wachstum: Der Weg vom Bootstrapping zu VC Wann Banken interessant werden Die richtige Balance zwischen Equity und Debt Internationalisierung: Die Strategie für neue Märkte Wie du Retail-Partnerschaften aufbaust Der Weg zur Milliarden-Marke Team & Organisation: Die Evolution der Organisationsstruktur Wie du Marketing-Teams richtig aufbaust Die Balance zwischen Online und Offline ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Mehr zu Noel: LinkedIn: https://www.linkedin.com/in/noel-bollmann-9b601392/  Website: https://yfood.com/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/  Kapitel: (00:00:00) Wie entstand die Idee zu yfood? (00:04:55) So findest du einen guten Partner (00:16:24) Finanzierungsstrategie bei yfood (00:21:21) Die Höhle der Löwen als Sprungbrett (00:35:26) Operations von Großbestellungen bei einem kleinen Team (00:40:13) yfood in Retail vs. D2C (00:57:11) Der Zeitpunkt für Brand Awareness (01:02:46) Wie definiere ich Zielgruppen? (01:09:36) Influencer-Marketing in den letzten 7 Jahren - Noels Rat für die heutige Zeit (01:13:07) Marktsättigung und Anpassung der Marketingstrategie (01:22:29) Kundenakquise bei yfood (01:31:52) Welche Finanzierungsmittel wurden relevanter über die Zeit? (01:41:16) Was muss passieren, damit yfood die Milliarde Umsatz knackt?

How do you future-proof your marketing strategy when LLMs are rewriting the rules in real time? Salesforce Applications CMO Amber Armstrong has answers — and the data to back them up.Stephanie Postles sits down with Amber to unpack how Salesforce is rethinking SEO, scaling AI agents, and finally cracking the code on account-based marketing. From converting LLM traffic at 40% to building cross-cloud alignment with “guilds,” Amber shares tactical insights and bold bets that every modern marketer needs to hear.Key Moments: 00:00 How AI and LLMs Are Reshaping the Marketing Funnel03:54 Amber Armstrong's Journey from IBM Intern to CMO at Salesforce06:35 The Expanding Role of AI in Modern Marketing Teams08:52 Inside Salesforce's Guild System: How Amber Aligns Teams Across Four Clouds17:31 Real AI Use Cases from Amber Armstrong's Marketing Team at Salesforce26:40 Amber Armstrong's Playbook for Future-Proofing SEO in the Age of LLMs30:55 How Salesforce's Website Converts 40% of LLM Traffic into Leads35:58 Building AI Agents at Scale: Lessons from Salesforce's Agent Force Rollout37:53 The Ongoing Role of Third-Party Validation in Buyer Decision-Making39:49 Amber Armstrong on Adapting Marketing Metrics for an AI-First Future40:40 How Salesforce Aligns Content Strategy Across Business Units44:56 Amber Armstrong's Advice for Getting Teams Comfortable with AI Tools51:24 Salesforce's Next Big Moves: Account-Based Marketing and Cross-Cloud Growth Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

We're diving into the concept of second brain systems—how to use custom GPTs (in ChatGPT) and Gems (in Gemini) to scale your marketing team's productivity, eliminate repetitive tasks, and streamline onboarding, content creation, paid media, and more. You'll learn: ✅ What a second brain is (and why marketers need one) ✅ How to build your own custom GPT or Gem ✅ What to feed your second brain to get great outputs ✅ Real SmartBug use cases ✅ Tips for maintenance, security, and future-proofing your setup Whether you're new to AI or a seasoned power user, you'll walk away with actionable tips to make AI work for your team—without replacing the human magic that makes your marketing shine. ⏱️ Key Highlights: 00:00 – Intro: Why second brains are changing how marketers work 03:10 – What is a second brain in marketing and AI? 05:00 – ChatGPT vs. Gemini: What makes a “second brain” different from on-the-fly prompting 07:50 – Eliminating information silos and dusty data 10:55 – ⚠️ AI Safety Disclaimer 11:00 – Step-by-step: How to build a custom Gem (Gemini) 14:15 – How to program user experiences into your Gem 16:00 – What kinds of data to include in your second brain 18:55 – How technical do you need to be? (Spoiler: Not at all!) 20:25 – SmartBug example: SME interview prep GPT 22:40 – Fun side note: Naming your GPTs 24:30 – Where second brains save time and increase quality 29:30 – Use cases beyond content: Paid media, reporting, onboarding 30:30 – What not to offload to AI 31:15 – Best practices and maintenance tips 34:50 – Who should “own” a shared Gem or GPT on your team? 36:40 – Common mistakes to avoid 38:00 – What's next for second brain systems 40:15 – Skills marketers should start building now 42:55 – Final thoughts: Adding human connection back in

Want our 6 AI-engineered prompts to turn Claude into your own data analyst? Get it here: https://clickhubspot.com/vwr Ep. 348 What if you could build an entire year-long content strategy in just one AI prompt? Kipp dives into the brand new HubSpot and Claude AI integration that's set to revolutionize how marketers work. Learn more on building your ideal customer profiles and personalized content calendars, running instant marketing attribution and ROI analysis, and developing lead nurturing and account-based marketing campaigns—all directly inside Claude and HubSpot. Mentions Claude https://claude.ai/ HubSpot https://www.hubspot.com/company-news/hubspot-connector-claude Anthropic https://www.anthropic.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod

Break down the silos and boost your product launches! This episode reveals how syncing product and marketing teams early can sharpen positioning, shorten sales cycles, and create offerings your customers actually want.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:16 Aligned Innovation through Collaboration10:16 Product Design: Who's It For?13:24 Product Development and Marketing Synergy15:17 Rapid AI Evolution and Adaptation19:35 End-to-End Platform Adoption21:50 Collaboration Between Product and Marketing25:23 "Align Marketing with Business Goals"29:01 Identifying Causes of Project Delays33:46 "Meeting Others Where They Are"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Douglas James is the Founder and CEO of a SAAS platform called LeadFi.ai - LeadFi focuses on helping businesses reveal the exact buying power of their leads in real-time. Using just name, email and phone, LeadFi provides complete credit and financial information allowing Sales Teams to prioritize high value prospects and allows Marketing Teams to target 700+ credit score audiences. LeadFi is disrupting the Online Marketing space, giving businesses a true competitive advantage with cutting edge innovation and technology.Douglas James has been traffic and sales mogul for the last 10 years, mastering online traffic and high ticket phone sales growing his consulting and coaching businesses to over $70 Million. He's profitably spent over $30 Million on paid ads for his own offers. His programs have mentored over 15,000 entrepreneurs, professionals and military veterans on how to scale their businesses online. Douglas is also a strategic investor in blockchain technology, artificial intelligence, commodity trading, and commercial real estate, evidencing a robust understanding of the diverse investment landscape.Today, Mark Savant sits down with Douglas James to explore the raw realities and exciting opportunities emerging in the age of artificial intelligence.Douglas shares his rollercoaster entrepreneurial journey, including a jaw-dropping $6 million business setback and how he bounced back by leveraging cutting-edge AI tools to revolutionize sales and lead qualification. Together, they dive into the shifting American workforce, the tidal wave of automation threatening traditional jobs, and what it truly takes to thrive as a leader, husband, and father in the next decade. Douglas pulls back the curtain on how AI is transforming businesses, from automating call centers to redefining high-ticket sales—and why staying ahead of the technology curve is no longer optional, but essential. Whether you're a business owner, marketer, or someone worried about the future of work, this episode is packed with actionable insights to help you ride the wave of AI disruption.In this conversation, you'll learn:The game-changing AI process that delivers real-time soft credit checks with only a name, email, and phone number.How Douglas' AI solutions enabled a client to fire 160 staff and boost revenue by $160 million.Why strategic funding offers can generate up to 80 percent of your revenue in high-ticket sales.The exact mindset and skills needed to survive and thrive as AI disrupts traditional jobs in America.The three pillars every entrepreneur must use to deliver maximum value: increasing income, improving health, and saving relationships.Key Takeaways:Waiting will cost you market share; AI is now a necessity, not a luxury.Tie your work to the company's bottom line to stand o_____________________________________________

What happens when a frustrated mortgage lender channels divine inspiration to create a movement—and ends up launching one of the most talked-about women's events in her industry?In this episode of Life Changing Money, Barbara welcomes mortgage expert and community-builder Paige Hernandez. While the conversation barely touches mortgage strategy, it overflows with heart, intention, and wisdom about business growth, energetic alignment, mindset breakthroughs, and boldly stepping into purpose—even when the resources seem out of reach.Paige shares how she built Notorious Women, a movement-turned-event series born from a divine idea and a deep frustration over the lack of female representation in her industry. From guerrilla marketing tactics that brought in over 50% of her event's budget, to cultivating spiritual clarity that allowed her to host without a full team, Paige proves that success is equal parts strategy and surrender.Tune in to hear:Why return on investment is never just about moneyHow Paige leverages faith and mindset to make bold financial decisionsThe story behind launching Notorious Women with zero resources (and how she pulled it off)What “guerrilla marketing” looked like in a women-led mortgage eventThe role of energetic clearing, mindset, and divine downloads in growing a businessA behind-the-scenes look at her next event—a luxury branding + content creation retreat in CaboTips on attracting sponsors, building momentum, and trusting your missionWhy Barbara journals her way to every business breakthroughA hilarious and real moment about how Barbara was accidentally booked as a speaker!Event Details:Join Paige and Barbara at the next Notorious Women live event in Austin, TX

Staying stuck in the trenches is slowing your growth. In this episode, Emma shares a truth she's seen over and over in 10+ years of working with founder-led brands: you become a better founder when you have a marketing team. Emma breaks down the identity shift that happens when founders stop being the do-it-all person and start stepping fully into leadership. She's lived this transition firsthand and supported countless clients through it. From managing every detail of their social media to replying to every DM, many founders are too involved in the day-to-day. That level of control doesn't lead to scale, it leads to burnout and bottlenecks. Hear Emma offer a simple but game-changing perspective: when you step back from execution, you create space for your most important role – the visionary.  Listen in as Emma explains: The challenges and big payoffs of shedding the “do-it-all” founder identity Why letting go of tasks like social media execution will create the space to lead and innovate How to find the kinds of strategic support that will kickstart your growth And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

#264 Async Work | In this episode, Dave is joined by Ashley Faus, Director of Lifecycle Marketing at Atlassian, and Dr. Molly Sands, Head of the Teamwork Lab at Atlassian. Ashley brings deep experience in cross-functional B2B marketing leadership, while Molly leads a team of behavioral scientists designing better ways for teams to collaborate. Together, they unpack how Atlassian has rethought marketing org structure, internal comms, and meetings to drive higher output with fewer syncs.Dave, Ashley, and Molly cover:The framework Atlassian uses to reduce meetings and communicate asynchronously (including how to structure updates that actually get read)How to balance transparency with clarity and avoid information overload across Slack, Loom, and ConfluenceTactical ways to structure team rituals, recurring meetings, and brainstorms to focus on output, not performative busyworkYou'll walk away knowing how to run a leaner, more effective marketing team (without drowning in Slack and Zoom).Timestamps(00:00) - – Intro (03:34) - – Why marketers showed up live: too many meetings, too little output (06:34) - – Meet the guests: Ashley Faus and Dr. Molly Sands from Atlassian (09:04) - – What “Team Anywhere” means at Atlassian (11:04) - – The difference between information sharing and real connection (13:34) - – Why marketing updates often fall flat internally (15:34) - – How to communicate clearly inside the org (and get your message read) (19:04) - – Structuring updates: topic, who it's for, action, context (22:04) - – When you need a meeting vs. when async works better (26:04) - – “Sparring” meetings: real-time collaboration between equals (28:34) - – What actually builds team connection (hint: not team happy hours) (32:50) - – Async tools Atlassian uses across marketing (35:20) - – Getting quiet team members to contribute in meetings (37:50) - – How Atlassian runs recurring team rituals without wasting time (41:50) - – Cross-functional alignment: structure, scorecards, and shared goals (44:50) - – Best practices for async tools like Loom and Confluence (47:50) - – Do brainstorming meetings even work? Here's when they do. (50:50) - – What to share with non-marketers (and what to skip) (53:50) - – Why creating focus is the most underrated leadership skill (55:50) - – Final takeaways from Ashley and Molly Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

Peter Murphy Lewis is the founder of StrategicPete.com and a fractional Chief Marketing Officer who helps CEOs turn overwhelming marketing data into clear paths for revenue and growth. His expertise spans industries like software, travel, media—even zoos and banks, which are more alike than you might think.Peter has hosted two TV shows, recently produced and narrated a documentary, and leads his unique life from a literal zoo where he lives with his family. Known for his innovative approach, Peter specializes in building resilient, high-performing teams and aligning marketing efforts with measurable success.00:00 - 00:15 " So there's a staffing crisis in the United States in healthcare. So I taught people how to use LinkedIn to recruit people from community colleges. And it's an organic way for companies that don't have a strong marketing budget to growth hack their staffing crisis.” — Peter Murphy Lewis00:16 - 00:35 Welcome to Peppershock Media's Marketing Expedition Podcast00:36 - 01:20 Peter's Bio01:21 - 17:26 Marketing Essentials Moment: What to Expect in Working with an Agency17:27 - 18:57 Welcome to the show, Peter!18:58 - 20:52 What is a Fractional CMO?20:53 - 23:38 Transitioning Clients & Team Development23:39 - 26:15 Case Study: Wildlife Resort Marketing26:16 - 29:37 Husband-Wife Team Dynamics29:38 - 33:56 Podcasting & Personal Branding in Healthcare33:57 - 34:33 Poderific, baby! Whether you're looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 34:34 - 37:34 Repurposing PR & Community Engagement37:35 - 39:54 Book Writing & Intern Development39:55 - 42:58 Advice for Marketing Students & New Grads42:59 - 45:09 Ideal Clients & Expanding Services45:10 - 46:32 Documentary Projects & Storytelling46:33 - 47:30 Reach out to Peter47:31 - 48:43 Thank you so much, Peter! Share this podcast, give us a review, and enjoy your marketing journey!48:44 - 49:31 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#MarketingStrategies #ClientAgencyRelationships #ClientExpectations #MarketingEssentials #RevenueGrowth #ActionableStrategies #MarketingAudit #TailoredStrategies #SocialMediaEngagement #Branding #MarketingTeamDevelopment #HealthcareMarketing Hosted on Acast. See acast.com/privacy for more information.

What if you could hand off your repeatable tasks to an AI team that sounds just like you?This week, I'm joined by Gemma Bonham-Carter, strategist for entrepreneurs who want to build a profitable online course business. She shares how she's radically transformed her business using custom GPTs and why AI is no longer optional for modern entrepreneurs.In this episode, Gemma takes us behind-the-scenes of her “bot squad,” a team of over 20 custom GPTs designed to run everything from podcast production to social content to internal operations. We talk about what it means to build for freedom, how AI can amplify your team's strengths instead of replacing them, and the mindset shifts required to fully embrace this new era of work.Whether you're just starting to experiment with AI or ready to systemize your entire business around it, Gemma offers practical insight and a clear-eyed perspective on what's possible and what's next.About GemmaGemma Bonham-Carter is the go-to strategist for entrepreneurs who want a profitable online course business without being glued to their laptops 24/7. She's all about building a business that fits your life, not the other way around.Since launching her education company in 2017, Gemma has built a sustainable 7-figure business, helping over 15,000 students turn their expertise into scalable digital products. She's the creator of AI Unlocked, host of The Course Creator Show podcast, and an expert in online courses, email marketing, and leveraging AI for smarter business growth.Her insights have been featured in Entrepreneur, Inc., Fast Company, and in over 40 podcasts. When she's not teaching entrepreneurs how to work less while earning more, you'll find her chasing her kids, squeezing in a Pilates class, planning her next trip, or deep-diving into the latest AI trends.Connect with GemmaWebsite: www.gemmabonhamcarter.comInstagram: www.instagram.com/gemma.bonhamcarterThreads: https://www.threads.net/@gemma.bonhamcarterLinkedIn: https://ca.linkedin.com/in/gemma-bonham-carter-78615943Podcast, The Course Creator Show: https://gemmabonhamcarter.com/podcast/Connect with VeronicaInstagram: https://www.instagram.com/vromney/LinkedIn: https://www.linkedin.com/in/vromney/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Most marketing teams are underutilizing their martech stacks today. Greg Kihlström, principal of The Agile Brand, shares how applying agile principles can maximize the value of existing marketing technology investments. He advocates for fully leveraging platform capabilities rather than using minimal features across multiple tools, which reduces integration costs and improves data accessibility. Kihlström emphasizes the importance of continuous improvement and regularly questioning current processes to right-size technology stacks for optimal performance. Show Notes Connect With:Greg Kihlström: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when a small, reactive marketing team becomes an AI-powered growth engine? This episode of StrategyCast breaks down the exact steps, mindset shifts, and game-changing systems that can turn your department into a true strategic powerhouse!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:54 Building a Data-Driven Team08:22 Rebranding and Marketing Playbook Launch13:43 From Execution to Strategic Growth17:38 Collaborative Implementation Approach20:34 Encouraging Team Growth and Self-Awareness22:08 Building Team Bonds Through Empathy26:48 AI Streamlines Designer's Ad Creation29:33 Collaborative Strategy Over AI Independence34:37 AI Boosts Content Creation Efficiency36:03 Integrated 360 Campaign Strategy40:13 "Team Brag Board Impact"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!