Podcasts about marketing teams

In dieser Episode spreche ich erneut mit Norbert Schuster, Vordenker für modernes Marketing und Vertrieb. Wir tauchen tief ein in die Welt von Marketing & Sales Automation – und schauen uns an, wie der Einsatz von LinkedIn, Video und cleveren Prozessen den Vertrieb transformieren kann. Norbert bringt nicht nur spannende Insights rund um das Thema „Red Rope“ mit, sondern zeigt auch, wie er gemeinsam mit Michael Schreck eine Methode entwickelt hat, die Unternehmen dabei hilft, zielgerichteter und erfolgreicher mit LinkedIn zu arbeiten. Du erfährst, warum es mehr braucht als Personas auf dem Papier, was eine wirklich gute Zielgruppenanalyse ausmacht – und warum aus einem roten Faden im besten Fall ein dickes rotes Seil werden sollte. Wir werfen einen Blick darauf, wie Sales- und Marketing-Teams von einer durchdachten Automatisierung profitieren können. Du lernst, wie LinkedIn-Profile und Content-Strategien datenbasiert optimiert werden – und wie es gelingt, daraus echte Leads zu machen. Ein weiteres Highlight: Die Rolle von Video im modernen Vertrieb. Norbert zeigt, warum Video nicht nur für hippe Start-ups, sondern gerade für B2B-Unternehmen zum Gamechanger wird. Außerdem sprechen wir über die Hemmnisse, die viele Unternehmen noch davon abhalten, den nächsten Schritt zu gehen. Warum eine gute Strategie, das richtige Mindset und Mut zur Veränderung gerade jetzt wichtig sind, erfährst Du ebenfalls. Ein weiteres Highlight dieser Folge ist die Diskussion über den „Safe Space“, den es braucht, damit Mitarbeitende sich überhaupt vor die Kamera trauen – und warum die Angst vor der Kamera oft der größte Showstopper ist. In dieser Folge erfährst Du: ✅ Was es mit dem „Red Rope“ in Sales & Marketing auf sich hat. ✅ Warum datenbasierte Persona- und Verhaltensanalysen den Unterschied machen. ✅ Wie LinkedIn und Automation optimal zusammenspielen. ✅ Warum Video ein unverzichtbarer Bestandteil moderner Vertriebsprozesse ist. ✅ Wie Du Mitarbeitenden den nötigen „Safe Space“ für Videokommunikation gibst. Mehr über Norbert Schuster: ✅ Webseite: https://www.strike2.de ✅ Blog: https://fromcoldtoclose.de/ ✅ Podcast: https://norbert-schuster.de/podcasts/ ✅ YouTube: https://www.youtube.com/c/NorbertSchuster ✅ LinkedIn: https://www.linkedin.com/in/norbertschuster/ Mehr zu meinem Thema Videokommunikation 4.0 erfährst Du hier: Meine Website: https://www.coporate-studio.de Mein LinkedIn Profil: https://www.linkedin.com/in/florian-gypser/ Du hast ein Thema rund um Corporate Videokommunikation, zu dem Du gerne einmal einen Podcast mit mir hören möchtest? Oder Du hast spannende Inhalte zum Thema und möchtest gerne mal Gast in meinem Podcast sein? Dann schreib mir an podcast@corporate-studio.de

Bereits 1984 schickte das IT-Unternehmen IBM sein gesamtes Marketing-Team für ein Wochenende auf ein Teamevent in die Wildnis. Ohne Laptops, ohne Anzüge und nur mit Zelten & Kompass ausgestattet, lernte sich das Team neu kennen. So schuf das Event neuen Raum für Gedanken, Ideen und Innovationen, die die Produktentwicklung enorm voran brachten. Was ein Teamevent erfolgreich macht und wie es zielführend eingesetzt wird, wollen wir heute gemeinsam herausfinden.Hier kommt ihr zu unserer angesprochenen Folge zu unserem Boss-Tausch

Feeling overwhelmed by marketing your jewelry business? What if you could have a full marketing team at your fingertips without the hefty price tag? In this game-changing episode, I reveal how I've trained AI to become my secret weapon for creating magnetic content that sounds authentically human. Discover my exact process for programming AI to match your unique brand voice, write compelling emails that convert, and create social media content your premium buyers can't resist - all in a fraction of the time! Even if you're tech-resistant, these simple hacks will transform how you show up in your business.In this episode, you'll learn:[03:17] How AI transformed my business efficiency and marketing capacity[07:20] The exact process to train AI to match your unique brand voice[11:42] My voice-to-text hack that makes AI content sound authentically human[15:35] How to use AI for product descriptions that actually convert[19:53] Creating content calendars and social captions in minutes[21:18] Using AI for email sequences and launches[24:54] The mindset shift needed to embrace AI effectively[27:40] Why AI amplifies creativity instead of replacing itHere are the resources mentioned in the show:Download 50 AI Content Prompts for Jewelry BrandsJoin the waitlist for Desire AIAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

As your nonprofit grows, the question of how to manage your marketing efforts becomes increasingly crucial. Should you hire a contractor, bring marketing in-house, or maintain a mix of both? In this episode, we explore the intricacies of building and expanding your marketing team, offering insights on when and how to make these pivotal decisions. Our guest, Kasper Sierslev, brings a wealth of experience from both agency and in-house perspectives. As a visionary thought leader in marketing operations, Casper shares valuable strategies for nonprofits at various stages of growth.   Key Insights on Marketing Team Development - The importance of balancing in-house expertise with external perspectives - How to determine which marketing functions to bring in-house first - Strategies for effective collaboration between internal teams and external agencies - The value of documenting processes and creating annual marketing plans   Building Your Marketing Dream Team Casper suggests starting with a small, versatile team: - A digital graphic designer for visual content creation - A copywriter to maintain consistent messaging and brand voice This foundation allows you to handle day-to-day marketing tasks while still leveraging external expertise for specialized projects or campaigns. Maximizing Agency Partnerships When working with external agencies, Casper recommends: - Clearly defining project scope and expectations - Fostering transparent communication and collaboration - Utilizing agencies for their unique insights and industry trends - Balancing agency work with in-house capabilities for cost-effectiveness   Streamlining Your Marketing Operations To create more time for creative work, Casper emphasizes the importance of: - Mapping out processes and creating playbooks - Batching content creation for efficiency - Regularly reviewing and refining your marketing strategies By implementing these strategies, you'll be better equipped to make informed decisions about your marketing team's structure and capabilities, ultimately driving more effective campaigns and better results for your nonprofit.   Want to skip ahead? Here are key takeaways: 07:12 Building Your Initial Marketing Team Start with a digital graphic designer and copywriter as your foundation for handling day-to-day marketing tasks. 15:38 Balancing In-House and External Resources Learn how to effectively collaborate with agencies while maintaining control over your marketing strategy. 23:05 Streamlining Marketing Operations Discover techniques for creating efficient processes that free up time for creative work and strategic thinking. 29:47 Embracing Creative Ideas Understand the power of innovative thinking in marketing and how to prioritize creativity in your campaigns. Kasper Sierslev Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry. As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes. Kasper's passion for in-house marketing is palpable, evident in his best-selling book, “Moving In-House. (https://moving-in-house.com/the-book)” Learn more at https://zite.agency https://www.linkedin.com/in/kaspersierslev/ https://www.instagram.com/cphillustrated/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Watch here: https://youtu.be/BbypHaRpOtAAbout the Guest: Victoria Hajjar is the founder of Ugli Ventures and a marketing strategist with deep experience building brands from the inside out. With a background that spans A&E, real estate development in China, and leading marketing departments for high-growth companies, Victoria has learned to build marketing engines that are scalable, measurable, and ready for acquisition. Her superpower? Turning messy marketing into a growth asset—fast.Summary: In this episode of How2Exit, host Ron Skelton sits down with Victoria Hajjar, founder and CEO of Ugli Ventures, for an energetic, no-fluff conversation about what it really takes to build a marketing machine that adds value in an M&A context. Instead of chasing vanity metrics or relying on branding for branding's sake, Hajjar breaks down the systems, scorecards, and human factors that make marketing a driver—not a passenger—of enterprise value. Whether you're a seller prepping for exit or a buyer looking to avoid post-acquisition marketing disasters, this is required listening. Victoria doesn't just theorize—she's been on the acquisition side and knows firsthand what it looks like to inherit a marketing mess… or a marketing moat.Key Takeaways:Marketing departments often feel the most vulnerable in acquisitions because buyers usually already have their own team. But dismissing the seller's marketing team too quickly risks losing the local expertise and systems that are driving current revenue.Buyers should pause before overhauling anything—Victoria recommends a 60-90 day observation window before making marketing changes post-acquisition.Most sellers don't have a documented, measurable marketing system, and this lack of structure reduces perceived business value.Brand value isn't just logos or followers—it's trust, relationships, and conversion rates. You need to prove that your audience responds to your messaging with measurable action.Having one “rainmaker” on the marketing team is risky. Buyers want marketing systems that are transferable and not tied to individual talent.Scorecards, SOPs, and a full-funnel strategy (not just top-of-funnel lead gen) are what differentiate valuable marketing machines from chaotic ones.AI can't replace human accountability. You can use AI tools for implementation and analysis, but you still need a human to own the marketing outcomes and make judgment calls.Hyper-personalization is the future of marketing. With AI, customers will expect messages tailored to their unique context. Businesses need to prepare for that now—or get left behind.--------------------------------------------------Contact Victoria onLinkedin: https://www.linkedin.com/in/victoria-hajjar/Website: http://www.ugliventures.com/--------------------------------------------------

In this episode of Tomorrow's Best Practices Today, Cari Jaquet—currently CMO at Normalize (acquired by Proofpoint)—joins us to talk candidly about what it really takes to grow as a marketing leader, navigate shifting company stages, and build high-performing teams. From her early days in demand gen to driving BigPanda's unicorn run, Cari reflects on the inflection points, missteps, and mindset shifts that shaped her career.We dive into:- The surprising power of “doing the work” in early-stage startups.- How to recognize when your company is truly ready for a CMO.- Building marketing from 2 people to 11 during a crisis—and what changed.- The underrated skill of knowing when to abandon a campaign.- Using AI as a creative partner (not a replacement).- Transitioning from VP to CMO: mentorship, scorecards, and honest reflection.- Why empathy for sales and customers still defines great marketing.Show Notes: 00:00 – Intro: Meet Cari Jaquet01:38 – Career Path: From Demand Gen to CMO05:48 – Matching Marketing Skills to Company Stage10:39 – Building a Marketing Team from Scratch15:25 – Market Timing and the BigPanda Unicorn Run18:26 – Creative Campaigns During COVID24:10 – Field Marketing and High-Touch Campaigns26:28 – When to Hire a CMO vs. Go Fractional33:54 – AI in Marketing: Hype vs. Help41:47 – Life Outside the Zoom Box-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----#b2bmarketing #b2b

Episode Summary:In this episode of Brand Runner, we explore Canva's Visual Suite 2.0 — a major shift that brings design, AI, code, and data into a single creative workspace. From Magic Studio to Canva Code, we break down the most impactful features and what they mean for creative productivity, marketing teams, and the future of work.What We Cover:Canva AI and Magic Studio toolsVisual spreadsheets and real-time chartsCanva Code and no-code interactive toolsAI-powered workflows for faster content creationHow these changes impact collaboration and team structureResources Mentioned:Canva Create 2025 Keynote and Demos:https://www.youtube.com/watch?v=LupwvXsOQqshttps://www.youtube.com/watch?v=85f-fwJzUKMhttps://www.youtube.com/watch?v=RnVsl3PIx8UMore on Canva's Visual Suite:https://smallbiztrends.com/canva-launches-visual-suite-2-ai-tools/https://www.businesswire.com/news/home/20250410082173/en/Canvas-Biggest-Launch-Yet-Introduces-Visual-Suite-2.0-to-Redefine-Creativity-and-ProductivityConnect with Fabien:LinkedIn: https://www.linkedin.com/in/fabien-hameline/Newsletter: https://brandrunner.substack.com/Get weekly insights on creative productivity, branding, and modern marketing.New Book – The Five Rings of MarketingUnlock timeless strategy for today's marketing battles.Grab your copy here: https://brandrunner.kit.com/8b9a431f0f?utm_source=podcast&utm_medium=shownotesThis episode was produced with the help of AI.

Are you tired of wearing all the marketing hats in your small business? Juggling social media, email campaigns, content creation, and analytics while trying to actually run your business? What if I told you there's a new wave of AI that doesn't just help with tasks - it actually takes control and drives results on its own? The challenge for small businesses has always been competing with larger companies that have entire marketing departments. Traditional marketing automation helped, but it still required significant human oversight and technical expertise. Small business owners were left either spreading themselves too thin or watching opportunities pass them by. But today's guest is here to show us how agentic AI is completely rewriting these rules. Alex Carlson, host of The AI Marketing Navigator podcast and owner of Digital Pop, is at the forefront of this revolution. He's helping small and medium-sized businesses harness the power of autonomous AI to create what he calls an "AI Digital Marketing Department" - giving them enterprise-level marketing capabilities at a fraction of the cost. Alex is not just talking about these technologies - he's implementing them daily for his clients and sharing his insights through his podcast. His work with tools like Clay.com and Lindy.ai is showing small businesses how they can leverage agentic AI to compete with larger competitors, and his practical approach to AI implementation has helped countless businesses transform their marketing operations. The AI Hat Podcast host Mike Allton asked Alex Carlson about: ✨ Autonomous Marketing Evolution - Agentic AI represents the next generation of marketing automation, capable of independent decision-making and execution. ✨ Cost-Effective Scaling - Small businesses can now access enterprise-level marketing capabilities without the traditional overhead of a full marketing department. ✨ Strategic Implementation Path - Success with agentic AI requires a thoughtful approach to tool selection and integration, starting with core marketing functions. Learn more about Alex Carlson Connect with Alex Carlson on LinkedIn Resources & Brands mentioned in this episode Digital Pop AI Marketing Navigator Podcast Clay.com Dux Soup Lindy.ai Agorapulse The Surprising Truth About AI Adoption in Marketing Teams with Corbett Drummey, Lightricks and the AMA Agent.ai Dharmesh Shah Zapier Cursor Replit Custom GPTs for Marketers: Work Smarter, Not Harder AI Training & Bootcamps Chris Carr AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/marketing-automation-2-0-why-agentic-ai-is-a-game-changer-for-small-business/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textKendra talks imperfect marketing with Samuel Winderö, Marketing Director at a global software company based in Sweden. With experience spanning from banking to running his own agency for eight years, Samuel brings unique insights on aligning marketing strategies with business objectives.Topics covered in today's conversation include:How to align marketing team goals with broader business objectivesUnderstanding the fundamental importance of knowing your customers at multiple levelsIdentifying different buying centers within customer segmentsMeasuring marketing's impact on the bottom lineBuilding cross-departmental collaboration to prevent marketing from being the first to blameCreating a shared vision for how marketing teams should functionConnect with Samuel WinderoLInkedIn: https://www.linkedin.com/in/samuwelii/Are You Ready to Elevate Your Marketing Strategy?Marketing is anything but a perfect science, but understanding your customers, aligning with business goals, and measuring impact can set you up for success.Enjoyed this episode? Don't forget to subscribe Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

This time on episode 542 of Delivering #MarketingJoy, Jeff Sauer joins us to talk about how to create a "minimum viable system" as a process in your business, how to automate your business, and how to use AI to create your marketing dream team! Listen now!

In der neuesten Episode von Smarketing Unplugged. sprechen Julian und Jannik mit Mattia Schaper, Gründerin des Netzwerks SDRs of Germany, über die Zukunft des Vertriebs und die Rolle von Netzwerken im modernen Sales und Marketing. Mattia teilt ihre Erfahrungen darüber, warum Plattformen wie LinkedIn für den Vertrieb unverzichtbar sind und wie gezieltes Networking echte Wettbewerbsvorteile schaffen kann. Außerdem geht es um neue Sales-Strategien, die wirklich funktionieren, und den Einfluss von KI auf den Vertrieb. Wie können Sales- und Marketing-Teams künstliche Intelligenz sinnvoll nutzen, um effizienter und erfolgreicher zu arbeiten? Eine spannende Folge mit wertvollen Einblicken für alle, die den Vertrieb der Zukunft aktiv mitgestalten wollen.All unsere Kanäle: https://linktr.ee/smarketing.unplugged

This week's hot take: Most hiring processes are broken. Companies focus on the wrong things, overlook the right talent, and end up with marketing teams that don't actually deliver.James and I have seen it all - hiring wins, hiring disasters, and those moments when you realise you've brought in the wrong person for the job. So, we're breaking it all down. From writing job descriptions that actually attract the right talent to spotting the key traits that make a marketer thrive in a fast-paced team, we're sharing our hottest takes.We talk about why curiosity and initiative matter more than years of experience, the surprising impact of a strong “learning diet,” and why personality can sometimes be just as important as skills in small teams. Plus, the one mistake that almost every startup makes when hiring for marketing (spoiler: they look for the wrong things).If you're hiring, thinking about hiring, or just want to know what makes a great marketing team tick, this one's for you.Your HostsLottie Unwin founded Up World, Brand Hackers, and Up Talent with a simple goal: helping startups grow. She's learned a thing or two about building brands that people genuinely care about, and now she puts that knowledge to work supporting ambitious startups who want to make their mark. She loves nothing more than seeing brands find their confidence and voice - and she's not afraid to share the real ups and downs of her own journey along the way.James Hickson heads up Brand Hackers, where he helps make ambitious brands famous. After working with the likes of Innocent Drinks and BrewDog, he fell in love with the world of FMCG startups and never looked back. James is passionate about working with founders who want to shake things up and build brands people can't stop talking about.- The Marketing Hustle Hot Takes is sponsored by Sticky Beak - Get real consumer insights in 48 hours or less and make smarter marketing decisions. Book a free 30-minute strategy call and get free Stickybeak credits at stickybeak.co/marketinghustle- #startupmarketing #hiringtips #howtohire #marketingstrategy #startup #job

Sales and marketing teams often feel worlds apart—competing priorities, clashing strategies, and constant miscommunication. But it doesn't have to be that way.In this episode, we break down how sales and marketing can finally get aligned, collaborate effectively, and drive more revenue by working smarter—not harder. We reveal practical steps for modern B2B teams to bridge the gap, streamline their processes, and tackle today's toughest growth challenges together.Tune in and learn:+ The critical mistake keeping your teams misaligned+ How to build a powerful sales & marketing partnership+ Why modern sales and marketing alignment is your key growth leverThis is a must-watch episode for sales and marketing professionals who are tired of internal friction and want clear, actionable strategies for winning as one unified team.-----------------------------------------------------

Chief Marketing & Communications Officer at Staffbase, David Burnand, delves into the realm of employee communications and how it transforms internal company interactions. By utilizing an employee communications cloud platform like Staffbase, companies can revolutionize their communication strategies with their workforce. Join David as he explores the topic of fixing broken marketing team communications in this insightful episode. Show Notes Connect With: David Burnand: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chief Marketing & Communications Officer at Staffbase, David Burnand, delves into the realm of employee communications and how it transforms internal company interactions. By utilizing an employee communications cloud platform like Staffbase, companies can revolutionize their communication strategies with their workforce. Join David as he explores the topic of fixing broken marketing team communications in this insightful episode. Show Notes Connect With: David Burnand: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  This week our host Brandi Starr is joined by Jorge Alvarez, seasoned B2B SaaS marketing leader and co-founder of Evolve IQ.  Meet Jorge Alvarez, a powerhouse in the marketing realm with over two decades of experience in driving growth at fintech and data organizations. With four successful stints as a CMO and a history of managing a $500 million investment portfolio at American Express, Jorge has mastered the art of data-driven marketing strategies, ABM, and funnel optimization. Currently, he integrates the latest generative AI tactics to revolutionize team efficiency and deliver high-impact results at Evolve IQ.  In this episode of Revenue Rehab, Brandi and Jorge explore how AI is transforming the marketing landscape. They delve into whether AI is making marketing specialists obsolete or is it merely the next evolution in team structure. This conversation navigates the balance between human expertise and AI capabilities, offering insights into the future of marketing roles and strategic leadership.  Episode Type: Problem Solving Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.   Bullet Points of Key Topics + Chapter Markers:  Topic #1 The Future of Marketing Teams with AI [00:05:46] Jorge Alvarez discusses the transformative role of AI in marketing, emphasizing how it will alter team structures: “The power of AI, it's huge. And when you start digging deeper into agentic AI and the possibilities that that enables, you see that it's going to change fundamentally. The way we work, like the way we set up our teams is going to be very different.”  Topic #2 Specialists vs. Generalists in the Age of AI [00:08:27] Alvarez provides insight into the ongoing debate about the necessity of specialists vs. generalists in marketing as AI becomes more prevalent: “The way I see it is that you have your CMO that should be super experienced… and then you have generalists that are actually executing on those tasks and they work alongside maybe an engineer that is taking care of setting up the agents in the proper way.”  Topic #3 Preparing for an AI-Driven Future [00:29:44] On adapting to new AI technologies, Alvarez shares advice for those early in their marketing careers: “I would say start learning about all sorts of tools, start implementing them at your job, if it's possible. Right…I see, I follow many, many podcasts and, you know, YouTubers and on a weekly basis, the number of advancements we get…it's going to, if you don't, it's going to hit you in the face at some point.”  What's One Thing You Can Do Today  Jorge's ‘One Thing' is to dive into implementing AI with simple workflows and activities. “Just start jumping into it and testing different ways. You'll find yourself pleasantly surprised by the efficiency and possibilities these tools bring. Start small, explore what AI can offer in your tasks, and gradually incorporate it into your workflow to maximize its potential.”  Rapid Fire Round  In this rapid-fire round, Brandi Starr asked Jorge Alvarez four critical questions about balancing AI and human resources in business.  When asked, “If your company is struggling to figure out where to leverage humans versus AI, what's the first thing you should do?” Jorge's advice was simple: Start implementing AI in small ways. Don't overthink it; just begin testing and iterating.  In response to “What's one red flag that signals a company has this challenge but doesn't realize it yet?” Jorge pointed out that if a company outright bans AI, that's a sign they're falling behind.  When asked, “What's the most common mistake people make when trying to determine human versus AI?” he emphasized that failing to revisit AI tools regularly is a huge misstep as what didn't work two months ago may be game-changing today.  Finally, to the question, “What's the fastest action someone can take today to make progress?” Jorge doubled down: Start experimenting. The sooner you begin, the sooner you'll uncover opportunities.  Buzzword Banishment  Jorge's Buzzword to Banish is ‘ABM' (Account-Based Marketing). Jorge argues for its banishment because “people throw ABM for many things that are not ABM and it kind of cheapens a little bit the impact of such an amazing methodology.” Brandi agrees, pointing out that it is not only overused, but often used incorrectly.  Links:  LinkedIn: https://www.linkedin.com/in/jorgealvareznyc/   CMO Blueprint: https://cmo-blueprint.beehiiv.com/ Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

As a B2B SaaS executive, it is fair to consider: Is my marketing team underperforming? With endless reports, unclear attribution models, and a constant flurry of activity, it can be tough to tell whether your team is actually moving the needle or just running in circles.In Episode 78 of the B2B SaaS Marketing Snacks Podcast, co-hosts Brian Graf and Stijn Hendrikse sit down with special guest CMO Antoine Vial to break down:The five key metrics that indicate whether your marketing team is strugglingHow to diagnose marketing underperformance strategically and tacticallyWhy team structure, data accuracy, and attribution models can make or break your effortsThe most common friction points between marketing, sales, and customer success—and how to align themBy the end of this episode, you'll have a clear roadmap to assess and optimize your marketing team's performance.B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:Measuring the ROI of Your SaaS Marketing Agency10 B2B SaaS Metrics & KPIs Every Founder Needs to Track to Optimize Performance7 Must-Know B2B SaaS Marketing Metric Benchmarks For SuccessT2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

This week Jeanette Belashov, of Anvilogic, joins the show to talk about smarter and more authentic cybersecurity marketing.George K and George A talk to Jeanette about: Why the lead gen MQL mindset is total BS and hurts both your strategy AND your buyers Using selling signals instead of vanity metrics to actually help your sales team connect with the right accounts at the right time about the right use case Why marketers MUST get their hands dirty with the product and spend time understanding the day-to-day challenges of practitioners Creating hybrid attribution frameworks that actually make sense for today's complex buyer journeysJeanette drops some serious science about how successful cybersecurity marketers need to immerse themselves in the community - from Reddit threads to conference conversations - to truly understand what matters to security teams.As the CISO said: "This has to be one of the most value-filled episodes I've ever been a part of... You could probably do an entire course based on the themes and ideas she brought up."Check out the full episode wherever you listen to podcasts!

In this week's episode of the B2B Marketing Podcast, we spoke to Benefex about their joint Gold win for ‘B2B Marketing team of the year' at our 2024 B2B Marketing Awards. We sat down with Sally Winter, Marketing Director, Benefex to reveal all. We kicked off the conversation by discussing the structure of Benefex's team and how they were able to experience a huge amount of growth in just a few years. In addition, Sally touches on how to find the right people to deliver on the marketing strategy. Plus, they also talk about how to use your knowledge and expertise and apply it to different functions within the business. Want to learn more about the award winners? Check out our Winners Report: https://www.b2bmarketing.net/reports/b2b-marketing-awards-winners-report-2024/

Send us a textIn this episode, we interview Matt Fiel, EVP of Marketing at Penrod, a healthcare-focused Salesforce consultancy. As a one-person marketing team, Matt shares his strategies for maximizing efficiency, leveraging technology, and knowing when to outsource or expand.What you'll learn in this episode:How to prioritize tasks when you're the only marketerThe role of AI, automation, and project management tools in streamlining workWhen to outsource versus handling tasks in-houseHow to make a data-driven case for growing your teamThe key metrics that justify hiring additional marketing staffIf you're navigating the challenges of running marketing solo or leading a small team, this episode is packed with insights to help you scale smartly.

Beer 1: Troegs Boxing, boxing, and more boxing - Keyshawn Davis fight card recap and 135 landscape - Full card predictions for Beterbiev vs Bivol card. Beer 2: - Cobra Kai series finale - reactions, analysis, additions and subtractions. We loved the finale and the whole series

AI Won't Save You. Strategy Will.AI is transforming the way brands connect with consumers. But are companies actually leveraging it the right way? And what about marketing teams — are their operating models built for the future, or stuck in the past?In this episode, Rebecca Messina, former Global CMO of Uber and marketing leader at Coca-Cola, unpacks what brands are getting wrong about AI, strategy, and team structure. She also reveals the top traits she looks for in marketing hires, and why adaptability and a relentless drive to learn are non-negotiable in today's industry.If you want to stay ahead in marketing, this conversation is a must-listen. Buckle up — Rebecca's insights might just change the way you think about your entire marketing approach. Key Moments:00:00 Who is Marketing Expert, Rebecca Messina?01:53 The Most Common Misconceptions in Marketing03:48 Adapting Marketing Strategies to Different Environments05:29 The Importance of Language in Marketing16:08 Cross-Functional Collaboration19:50 The Art of Risk-Taking26:06 Your Operating Model is Costing You Talent26:59 Global vs. Local Marketing Strategies28:32 Innovating Your Operating Model29:28 Hiring High-Performing Teams33:12 Navigating AI in Marketing39:16 Aligning Your Mission & Your Strategy42:28 Lightning Round & Rebecca's Top Resources47:28 Why Flexibility is Wealth Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Account-Based Marketing (ABM) and intent data platforms like 6sense and Demandbase promise to revolutionize your go-to-market strategy—but are they actually delivering results? In this episode of the Sales Technology Podcast, host David Dulany sits down with Kristina Jaramillo, President of Personal ABM, to unpack the growing skepticism around ABM tech, why many teams struggle with implementation, and how sales, SDRs, and marketing teams can stop chasing bad intent signals and start closing bigger deals.Kristina shares real-world insights on:✅ Why intent data alone won't drive conversions✅ The missing strategy behind most ABM tech investments✅ How SDRs, sales leaders, and marketers can align for real revenue impact✅ The biggest mistakes teams make when adopting ABM—and how to fix themIf you're in Sales, Marketing, RevOps, or GTM leadership, this episode is packed with actionable insights to turn your ABM strategy from a money pit into a revenue machine.

In this special season 11 finale, host Klaudia Tirico sits down with Lindsay Tjepkema, founder of Human Brands Win and keynote speaker at the upcoming B2B Marketing Exchange West. During the chat, Lindsay discusses her 20+ years in B2B marketing and the importance of mindset in brand success. Specifically, she spotlights her "B.R.A.V.E." framework, and the importance for alignment with brand values, authentic relationships and positive energy in decision-making. Tune in now to:Get a sneak peek into her B2BMX West keynote session;Learn the "thinking brave" framework; Gain insights into the role of relationships in brand growth; Learn how to balance growth and brand values; andSo much more! Get the insights you need to build brand awareness, affinity, and trust with the right audience for long-term success, and don't miss Lindsay at B2BMX West. It's not too late to register! RELATED LINKS:Learn more about Lindsay Tjepkema here.Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. Register for B2BMX West and get 15% off by using the code: MXPOD15Follow us on LinkedIn and X.

Join John Golden in an engaging discussion with Kasper, founder of a company specializing in building in-house marketing capabilities. They dive deep into the advantages of in-house marketing over traditional agencies, including enhanced brand consistency and agility. Kasper outlines actionable steps for assessing spending, defining key roles, and establishing a clear brand voice. The episode highlights the role of AI in streamlining marketing tasks and optimizing campaigns. For businesses ready to transition to an in-house model, this episode offers valuable insights and strategies to enhance marketing.

Are your sales and marketing teams actually working together—or just pointing fingers? In this episode of Sales Is Not a Dirty Word, I break down why sales and marketing misalignment is costing businesses serious money and how you can fix it. Whether you're leading a sales team or a solopreneur working with a marketing agency, ensuring these two areas are in sync can dramatically increase conversions. Having managed multiple sales teams and marketing efforts, I've seen firsthand how small shifts in communication can lead to massive improvements in results. I'll walk you through how to align sales insights with marketing strategies so both teams (or just you) work smarter, not harder. In this episode, you'll learn: ✅ Why sales and marketing teams often clash—and how to get them on the same page ✅ The key questions sales should answer for marketing (and vice versa) ✅ How to create content that attracts the right prospects and pre-qualifies them ✅ The simple meeting strategy that helps teams uncover huge revenue opportunities ✅ How prioritizing feedback can prevent wasted time and effort

Highlights from this week's conversation include:Previewing Today's Topic (0:14Machine Learning Discussion (1:44)Conditions for Machine Learning Worthiness (6:59)Simplicity in Modeling (8:43)Predictive Analytics vs. Machine Learning (10:42)Optimization and Investment Problems (13:03)Practical vs. Theoretical Saturation (15:16)Building Relationships with Marketing Teams (19:52)Reporting Metrics and Attribution Models (22:49)Tracking Common Metrics (25:40)Understanding Profit Generation (27:46)ROI Calculation Challenges (29:49)AI in Customer Data Analysis (31:23)Execution Challenges in Marketing Automation (35:23)API Limitations in Marketing Tools (36:50)Optimizing Ads with AI (37:50)Challenges of Real-Time Data Integration (40:01)Final thoughts and takeaways (41:13)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

All sales training is sales enablement, but not all sales enablement is sales training.  In this week's episode of The Mindtools L&D Podcast, Ross Dickie and Lara are joined by Darren Bezani, Chief Salecologist at Salecology, to discuss:  what ‘sales enablement' means, and why it's intentionally broader in scope than sales training;   what sales enablement is designed to achieve, beyond increased sales;  the role of managers in sales enablement.  To learn more about Darren's work, head to salecology.com.  In ‘What I Learned This Week', Lara recommended the ‘How to Unlock the Power of Your Subconscious Mind' episode of Dr Rangan Chatterjee's Feel Better Live More podcast.   Ross D discussed Ben Betts' blog post ‘The fall of click-next e-learning: What Operator means for training'.  For more from us, visit mindtools.com. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.    Connect with our speakers     If you'd like to share your thoughts on this episode, connect with us on LinkedIn:  Ross Dickie  Lara Kidd  Darren Bezani 

Send us a textIn this episode, we interview Rachel Bulla, Associate Vice President of Growth at Fluency, Inc., an advertising operating system focused on digital advertising.What you'll learn in this episode:The difference between AI and automation in marketingHow AI-powered automation is saving marketers hours of manual workThe best ways to optimize marketing workflows using automationHow agencies can scale while improving employee satisfactionThe key criteria for selecting the right automation and AI toolsWhy data-driven decision-making is the future of marketing strategyIf you're a marketer looking to free up time and make smarter strategic decisions, this episode is a must-listen!

We're back with the most requested guest of the Free Outside Podcast—except it's just me requesting him. For his third appearance, Derrick Lytle joins the show to break down the Black Canyon 100K with the most in-depth, possibly inaccurate, but definitely entertaining preview out there. We discuss the dreamers and receivers of golden tickets, the state of ultra running rivalries (hint: we just ignited one), and why Hayden Hawks could still win this race from New Zealand. We also cover influencer participation (or lack thereof), how to look good for the live stream, and public domain excuses you can use if your race goes sideways. Other highlights include:

Today, we're talking with Kevin Wang, Chief Product Officer at Braze, a platform that enables businesses to build meaningful, personalized relationships with their customers across multiple channels. In this episode, Kevin talks about: How you can pair high-velocity market innovation with a long-term, consistent vision to beat competition year after year Why you should build durable teams, over agile org structures, to drive long-term success And, a process to partner with early adopters to get the best market insights for your product Links LinkedIn: https://www.linkedin.com/in/kevin-wang-96131916/ Chapters 00:00 Intro 00:56 Kevin Wang's Career at Braze 03:11 Understanding Selling to Marketers in SaaS 03:37 Braze's Customer Engagement Platform 08:03 The Evolution of Marketing Teams' Product Needs 13:25 Braze's Future-Forward Product Vision and Strategy 37:04 The Role of Durable Teams in Startups 39:07 AI and the Future of Customer Engagement 44:12 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr)

Busy doesn't always mean productive. How do you balance the need for continued content with the need for quality? Paula Mejia, VP of Enterprise Marketing from WIX Studio, shares her insights on maintaining engagement without compromising on content value. Erin Sparks and Paula dive into the core philosophy of enterprise marketing strategies, focusing on effective goal-setting, the fine balance between creativity and productivity, and the pivotal role of AI in modern marketing. They tackle the often tricky conversations about budget allocations and staying the course amidst tempting trends. Paula shares her perspective: "You as a marketer want to be in front of your customer as often as possible... but if we do that, we are burning our marketing team and using budget inefficiently." Exploring the nuances between brand efforts and tangible ROI, Paula provides invaluable advice for navigating the complex landscape of marketing attribution. Key Segments [00:05:42] Strategic Marketing Amid Digital Noise [00:08:44] Balancing Creativity and Business Needs [00:12:00] Align Goals with Measurable Metrics [00:15:36] "Improving Communication in Project Processes" [00:17:36] EDGE of the Web Title Sponsor: Site Strategics [00:18:48] AI's Impact on Content Creation [00:23:10] AI Integration in Marketing Teams [00:24:38] EDGE of The Web Sponsor: Wix Studio [00:26:43] Optimizing Tech Stack in Marketing [00:30:04] Beyond Last-Touch Attribution [00:34:47] Building Inbound Brand Awareness Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix Studio: http://edgeofthewebradio.com/wixstudio Follow Our Guest LinkedIn: https://www.linkedin.com/in/paulaxmejia

In this episode, we dive into the dynamics of balancing in-house and outsourced marketing teams to maximize business growth. We explore the unique strengths of in-house teams—like brand familiarity, direct collaboration, and loyalty—and weigh them against the specialized expertise, scalability, and fresh perspectives that agencies provide.Sharing real-world examples, we highlight how a hybrid approach can bridge gaps, foster collaboration, and optimize resources for businesses at any stage. From navigating skill gaps to leveraging diverse ideas, we discuss how combining in-house and external marketing efforts delivers better results by focusing on shared goals, data-driven strategies, and flexibility. Tune in to learn how to create a marketing powerhouse that aligns with your unique business needs.Read the full blog post over at

Navigating tough financial times isn't just about cutting costs. It requires intentional leadership, proactive financial strategies, and keeping your team motivated.Whether you're feeling the pinch now or preparing for potential challenges, this episode of The Chris LoCurto Show is packed with actionable insights to help you lead with confidence.Let's dive in!Time Stamps & HighlightsIntroduction (00:00:00)Surviving tough times demands proactive leadership and a solid financial strategy to thrive, even when cash flow is tight. Examples included.The Importance of Financial Discipline Before Hard Times Hit (00:01:50)Hubris and overconfidence in good times can lead to financial disasters. Prepare ahead with humility and a financial cushion to weather unexpected storms. Examples included.Managing Finances During Tight Times (00:09:50)Tight times call for smarter financial management. Learn how to audit your P&L, eliminate unnecessary expenses, and retain what drives your business forward. Examples included.Optimizing Your Sales and Marketing Teams (00:13:37)Your sales and marketing teams are your revenue engines. Discover strategies to improve closing rates, capitalize on leads, and ensure marketing dollars deliver ROI. Examples included.Enhancing Operational Efficiency (00:18:20)Streamlining processes and automating repetitive tasks can free up resources for higher-value work. Use efficiency to reduce stress and improve financial performance. Examples included.Staying Calm and Making Better Decisions Under Pressure (00:19:59)When leaders panic, teams freeze. Learn how to stay composed, communicate clearly, and lead with confidence during difficult times. Examples included.Action Items (00:23:16)Key takeaways: Audit your financials, evaluate team performance, streamline operations, and plan for resilience during tough times. Examples included.Additional Resources (00:24:01)Check out episodes 363 (Smart Money Decisions During a Crisis) and 364 (Handling Fear and Preparing for the Future) for deeper insights.Next-Level Leadership LIVE Event 2025 (00:24:30)Join us April 2-4 for practical strategies to lead smarter, empower your team, and create balance in your life. Walk away with an actionable plan to transform your business and life.Tough financial times are inevitable, but they don't have to break you or your business. Take these steps to lead proactively, prepare wisely, and guide your team with clarity and purpose.Remember, as always: change your leadership, change your business, change your life.Catch the full episode and let's navigate this together!

Is your company's AI initiative feeling more like a costly experiment than a game-changing transformation? You're not alone. While 92% of enterprises are investing in AI, a staggering 85% of AI projects fail to deliver on their promises. But why? The truth is, most organizations are approaching AI implementation backwards. They're buying expensive tools and platforms without first establishing the foundation that makes those investments worthwhile - proper training and education. This gap between AI ambition and AI competency is costing enterprises millions. Today, we're joined by someone who's been solving this exact problem. Maryrose Lyons is the founder of the AI Institute and a digital marketing veteran with over two decades of experience. Since 1999, she's witnessed every major digital transformation, and now she's helping enterprises bridge the critical AI knowledge gap. With a Master's in Cyberpsychology and professional certification in AI, Maryrose brings a unique perspective on both the technical and human elements of AI adoption. Through the AI Institute, she's helped countless organizations turn their AI investments from money pits into profit centers, with some clients seeing up to 20% increase in performance after proper training. The AI Hat Podcast host Mike Allton asked Maryrose Lyons about: ✨ Training Before Tools - Successful AI implementation starts with education, not software purchases ✨ Cultural Integration Matters - Technical knowledge must be paired with organizational change management ✨ Measurable ROI Focus - Proper AI training directly correlates to improved business performance Learn more about Maryrose Lyons Connect with Maryrose Lyons on LinkedIn Resources & Brands mentioned in this episode AI Institute courses and AI Institute Programs for enterprise Coupon Code: Mike2025 = 15% discount on courses Udio The Surprising Truth About AI Adoption in Marketing Teams with Corbett Drummey 1Up EU AI Act AI Policy Template AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the The AI Hat Podcast podcast and Maryrose's podcast is called Chatting GPT SHOW TRANSCRIPT & NOTES: https://theaihat.com/why-your-enterprise-ai-initiative-is-failing-and-how-to-fix-it/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

#57: In this solo episode of the Workplay Podcast, we dive deep into the challenges faced by small to mid-sized brands, particularly the disconnect between CEOs and their marketing teams. Drawing on extensive experience working with both small brands and billion-dollar companies, we highlight a common issue: a gap in understanding the needs of marketing teams versus the perceptions of visionaries at the top. The discussion emphasizes the importance of aligning goals and resources, as marketing teams often find themselves in desperate need of support, sometimes even calling for the expertise of WorkPlay Branding. Tune in to explore how to bridge this gap and ensure that both the visionary and the marketing team can work together effectively for the brand's success. Key Takeaways from the Episode:Importance of Visuals in Marketing: Listeners learn that visuals capture attention and shape message perception. Need for Variety in Visual Assets: The episode highlights that reusing the same visuals causes audience fatigue, making it essential to create diverse visual assets to maintain engagement and interest. Emotional Connection Through Visuals: Listeners discover that visuals should evoke emotions tied to desired outcomes, capturing attention while the messaging provides details to create a compelling narrative.This episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST

In today's episode on 9 January 2025, we discuss green GDP and whether it makes sense. If you're looking to join our Marketing Team, we'd love to have you on board. Ready to join us? Click this link

Amina Pasha has been in the CPG space for more than 20 years. While a good portion of that time was with P&G, her career went into new, exciting territory when she joined The Honest Company, a challenger brand that, from the beginning, doubled down on its mission and values. She has spent the last five years applying her learnings with the brand at Thrive Market, which is a values-based, challenger brand in its own right. Now, with the brand reaching its 10th birthday, Amina has some lessons to share. Listen to this episode of Retail Remix to get her thoughts on: The evolution of values-based brands and the influence marketing has on driving brand differentiation; How she balances brand and performance marketing to accomplish organizational goals; Ways to adapt and tailor marketing focal points based on persona behaviors and lifestyles; and What's top-of-mind for Thrive Market for the next five years. RELATED LINKSLearn more about Thrive MarketConnect with Amina on LinkedIn

Brands in the B2B space face constant pressure to drive awareness and results—yet many still rely on “spray and pray” tactics. In this talk, our featured marketing VP shares the biggest challenges teams encounter when shifting to more targeted, intent-based marketing approaches like ABM. She highlights how “fail fast” experimentation, direct mail, and strategic events can transform lead generation without draining time and resources. You'll also discover the role of brand awareness, the advantages of platforms like HubSpot and Survey Gizmo, and how remote or hybrid setups can empower productivity while still fostering work-life balance. Tune in to learn the tools and processes her team uses to stay agile—and “win back” the time needed to truly accelerate growth. Listen on Spotify for more unfiltered marketing insights! Have a topic you'd like us to cover next? Share your suggestions below—let's keep the conversation going. ▶️ How strong is your growth strategy? Find out for FREE with our Growth Score Quiz—get custom insights and a roadmap to scale. Take the quiz now!

In this special holiday episode, MPS and Richard James look back at an incredible year of the Your Practice Mastered Podcast. Featuring highlights from key guests like Mike Michalowicz and John Fisher, they share transformative lessons on hiring rockstar talent, building systems for independence, and mastering marketing and financial efficiency. Tune in for actionable takeaways to wrap up your year on a high note and prepare for an even more successful 2025!

Chairman & CEO Roger Barnett and the North American Sales & Marketing Team present: The Five Day Reset!  Designed by doctors and nutritionists to boost energy, improve sleep and mood, curb hunger, and ease bloating. With easy-to-make, high-protein, fiber-rich, and nutrient-dense meals, drinks, and supplements, our Five Day Reset helps balance body composition, supports digestive health, and helps people lose the right kind of weight.

Chairman & CEO Roger Barnett and the North American Sales & Marketing Team present: The Five Day Reset!  Designed by doctors and nutritionists to boost energy, improve sleep and mood, curb hunger, and ease bloating. With easy-to-make, high-protein, fiber-rich, and nutrient-dense meals, drinks, and supplements, our Five Day Reset helps balance body composition, supports digestive health, and helps people lose the right kind of weight.

In this episode, Dirk Nicol, Senior Director of Product Marketing at Corcentric, joins us to share his experiences in building and scaling a successful product marketing team. He also talks about some helpful tips on how to hire the right product marketing talents.Read the episode highlights here:https://www.productmarketinghive.com/building-and-scaling-product-marketing-teams/All rights reserved. © Product Marketing Hive.

2025 is around the corner - and we asked Chris Walker about his predictions for the next years. Will we see more efficiency? Growth? How will AI transform teams? And much much more.(00:00) - Introduction (03:17) - Has anything changed? (05:03) - Understanding the Core Problems (07:06) - The C suite (12:03) - Wrong KPIs (14:40) - No, we aren't more efficient (19:00) - AI and Market Efficiency (22:03) - Building Customer-Centric Software (24:12) - The Real Cost of Software and Market Growth (24:52) - Predictions for Marketing Teams (27:03) - Challenges in AI Adoption (29:24) - Data's Role in AI and Marketing (30:37) - Future Trends and Predictions (34:40) - The Art and Science of Go-to-Market Strategy (35:56) - RevOps and Go-to-Market Operations (37:48) - Customer Success and Account Management (40:51) - Key Ingredients for Success in 2025 This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage's RevOps experts—crafted for enterprise teams to maximize performance.Never miss a new episode, join our newsletter on revenueformula.substack.com

If you are called to grow a business, it is very unlikely you will get there without a team to support you. This training is dedicated to those who need the nudge to stop trying to do it all yourself. This is actually keeping you from scaling to the business of your dreams! Gail will share some great insights as to why we resist asking for help -AND- give you some great tips on how to do it well! Join us in FB Kingdom Dreamchasers Community! Learn more at: https://gailroot.com

Irina Scarlat is the VP of Growth at ICEO (a venture builder) and has built marketing and growth teams at Uber, Revolut, Bitpanda, and Pearson along the way. In this conversation, she reflects on pivotal moments in her career, sharing how they shaped her leadership style and personal development. Irina talks about the emotional challenges of going through corporate restructuring, the importance of maintaining work-life balance, and the tools she uses to combat workplace anxiety.Irina opens up about:1. Being forced to reapply for her job at Uber after a massive shakeup2. The challenges of leading a company-wide restructuring at Bitpanda3. Her journey with cognitive behavioral therapy (CBT) to manage imposter syndrome and workplace stressThings to listen for:(00:00) Irina's pivotal career moment: reapplying for her own job(01:03) Early life in Romania and societal expectations(07:54) How international experiences shaped Irina's career outlook(09:18) Transitioning into the tech world and early ventures(12:30) Joining Uber and building the marketing team from scratch(18:44) Leadership changes at Uber and the emotional challenges of restructuring(24:16) Deciding to leave Uber and transitioning to Revolut(29:59) Key feedback that transformed Irina's approach to work and prioritization(31:15) Thanks to our sponsors for this episode, Navattic & Appcues(38:11) Managing anxiety, imposter syndrome, and the role of cognitive behavioral therapy(52:19) Leading a restructuring at Bitpanda and the impact on team dynamicsResources:Connect with Irina:LinkedIn: https://www.linkedin.com/in/irina-nicoleta-scarlat-30a4b28/ Check out her website: https://irinascarlat.com/Connect with Andrew:LinkedIn: https://www.linkedin.com/in/andrewcapland/ Hire Andrew as your coach: https://deliveringvalue.co/coachingThanks to our amazing sponsors!Learn more about Appcues: https://appcues.com/value Learn more about Navattic: https://navattic.com/value

Celebrate the RE/MAX Results marketing team's recent national win at the T3 Sixty Exhibit Awards! Join host Brenda as she chats with designers Courtney Stout, Pearl Owen, and Sam Field about their award-winning branding efforts and what makes this team so exceptional. From showcasing agent brands to creating stunning event designs, discover the creativity and dedication that landed them this prestigious award. Plus, don't miss their vision for 2025 as they continue to elevate the RE/MAX Results brand to new heights!

Founder and Director at iKwe, Jadis Tillery, shares insights on empowering growth for businesses seeking investments and driving digital transformation through strategic vision and technology. With over 25 years of experience in various marketing sectors, including Media, Luxury Retail, and B2B SaaS, Jadis specializes in tailoring strategies to meet industry-specific challenges. Notable achievements include generating $1M in a month through internal ambassador networks and leading pioneering initiatives in social media and live broadcasting. Show NotesConnect With: Jadis Tillery: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of *Schmidt List*, host Kurt Schmidt has a conversation with Craig Pladson from BraveCo to explore the intricacies of modern marketing. They discuss the challenges businesses face when choosing between marketing agencies that focus solely on implementation and those that provide strategic impact and measurable results. Kurt struggles to find agencies capable of developing comprehensive go-to-market strategies, instead of just executing specific tasks like SEO.Craig emphasizes the importance of identifying target audiences and understanding various growth factors before making promises about return on investment (ROI). Listeners gain valuable insights as Craig explains that small businesses often outsource marketing due to a lack of in-house expertise. He also highlights the necessity of having a dedicated point person to ensure campaign success.The discussion delves into cross-industry learnings, the shift toward flexible marketing models, and the evolution from traditional agencies of record to monthly retainer models. BraveCo, Craig's consultancy, crafts tailored marketing solutions by leveraging a network of independent professionals, focusing on client-specific outcomes such as leads and sales.Craig further explains the significance of understanding audience insights and the customer journey, overcoming "shiny object syndrome," and incorporating empathy into consumer engagement for effective strategies. He offers a refreshing perspective on marketing priorities, setting realistic expectations, and implementing efficient strategies to support small businesses through gradual, project-based engagements.For more information about BraveCo, Craig encourages listeners to visit "Go Brave Co." The conversation concludes with Kurt thanking Craig and expressing anticipation for future discussions. Tune in for an enlightening conversation about aligning marketing strategies with business goals for long-term success.https://gobrave.co/https://www.linkedin.com/company/gobraveco/https://www.instagram.com/gobravecoBecome a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-inspiring-leaders--2664825/support.

Building a successful network marketing business is harder than ever! At least that's what some people think. Some people think it's all about changing the way you build your business. I spoke to Eric Worre about the state of the industry and what it takes to have a strong team after everything the world has gone through these past years. “You can blame it on the algorithm, on the economy, you can even blame it on the President! But the fundamentals of network marketing will always work. It's up to you to make use of them.” More juicy resources: https://mylifestyleacademy.com/blog/ https://mylifestyleacademy.com/download