Podcasts about creating value

What makes for a good entrepreneur in today's start-up landscape? How do you work to scale and when is it right to go from bootstrapping to seeking funding? How are the roots of innovation now fundamentally different than the dot com era? Lori Rosenkopf is a Professor of Management and also the Vice Dean of Entrepreneurship at the Wharton School, San Francisco campus. She is also the author of the book Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation. Greg and Lori discuss Lori's focus on Wharton's student and alumni entrepreneurial ecosystem, and she explains how entrepreneurship skills overlap with the innovation inside large organizations and universities. Lori describes seven entrepreneurial pathways and six “Rs” that reflect an entrepreneurial mindset, emphasizing that many successful entrepreneurs first build industry experience in standard careers rather than launching ventures immediately after school.  Their conversation covers how Wharton's curriculum has evolved over time, adding majors and coursework in entrepreneurship, innovation, analytics, and now AI; experiential learning; venture pitching for credit. Greg asks how the Venture Acceleration Lab helps expose students to scaling alumni ventures. Lori and Greg discuss different stereotypes of entrepreneurs, and Lori touches on why alumni and industry-affiliation networks remain powerful, how innovation increasingly happens through ecosystems, partnerships, and acquisitions rather than in-house R&D, and the continuing importance of universities in basic science commercialization, including Penn's Pennovation initiative and strong biomedical startup activity. *unSILOed Podcast is produced by University FM.* Episode Quotes: The stereotype of a unicorn founder 17:18: I think that we have grown accustomed to a stereotype, which is, let us name them out, college dropout. Young. Venture capital backed tech, unicorn, great personal and commercial wealth. And now we are depending on them for philanthropy. We can have a whole discussion just about whether that is a good thing or not. But that is sort of the image. Is there a way people can cultivate their resilience? 32:00: Resilience, it can come from being in love with your problem and wanting to solve that so deeply. Now it has to be a problem that enough of the marketplace shares that they are willing to think about your solution. But people who want to solve a problem are going to claim lots and lots of different ways to attack it. And this is what entrepreneurs are constantly dealing with, negative feedback and challenges. In many cases, it is very rare that companies of ventures first offering is something that everybody falls in love with. What has Lori learned about information diffusion over 30 years of research? 11:17: I think that as we have gone to where more digital products and services, that it gives us the opportunity to build up these bigger ecosystems where different parties are collaborating in a variety. So it might be as extreme as acquisitions. And that is not just happening when Apple, that is CPG companies are buying little startups where people have developed new grants that are cool. They are partnering in many cases, so they may not be a full on acquisition, but there will be a contractual set of arrangements and maybe a conformance to a standard, as well. So that has become more and more common, and the idea that any one firm can invent everything in house, I think it does feel a little bit passé, you know, like rate of change is getting quicker and quicker. Show Links: Recommended Resources: Patrick T. Harker Entrepreneurship Venture Lab | University of Pennsylvania Max Weber Bell Labs Guest Profile: Faculty Profile at Wharton Business School LoriRosenkopf.com LinkedIn Profile Guest Work: Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation Google Scholar Page Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest Name: Justin Stiefel, Chairman & Chief Executive Officer, IP StrategyCompany IP Strategy Website: https://ipstrategy.co/Ticker: $IPSTJustin's Bio: Justin is the CEO of IP Strategy and a seasoned attorney and engineer with extensive leadership experience across both business and government. Before that, he served as Chief of Staff in the United States Senate, bringing a strong background in regulation, policy, and operations.Company Name & Bio: IP Strategy's Bio:(Nasdaq: IPST) is the first Nasdaq-listed company to hold $IP tokens as a primary reserve asset and operate a validator for the Story Network. The Company provides public market investors broad exposure to the $80 trillion programmable intellectual property economy in a regulated equity format. IP Strategy's treasury reserve of $IP tokens provides direct participation in the Story ecosystem, which enables on-chain registration, licensing, and monetization of intellectual property. Heritage Distilling Holding Company, Inc. is the registered corporate name of IP Strategy.

Jesse hosts the Learnings and Missteps podcast and introduces guest Maya McGlynn, a Pennsylvania-based construction influencer, writer, photographer, and fractional support partner who focuses on “the people behind the work.” Jesse gives an LnM Family shout-out to Bryce Ager for reviewing one of Jesse's construction trainings, and notes his business offers training, coaching, and consulting. Maya explains her passion for blue-collar stories comes from building relationships and bridging gaps between management and shop/field workers, emphasizing retention and the need for leaders to “give a shit,” not just attract more people into the industry. They discuss treating people well as foundational to solving construction's workforce challenges, rising interest in more human-centered workplaces, and how companies that only rely on pay raises and ignore relationships will be left behind. Jesse shares his view that people should leave poor leaders to find better environments and describes how supportive leadership 00:00 Attraction vs. Retention: If Leaders Treat People Like Crap, Nothing Changes00:21 Meet Maya McGlynn: Showing Up for the People Behind the Work02:08 LnM Family Shoutout + What Jesse Actually Does (Training/Coaching/Consulting)04:45 What Fires Maya Up: The People, the Shop Floor, and Bridging the Office–Field Gap07:32 “Put Some Gas on the Fire”: Caring, Connection, and Why Liaison Roles Matter14:25 The Human-Centered Shift: Mental Health, Culture Change, and Companies That Will Be Left Behind19:56 Quit for a Better Leader: Unlocking Talent by Changing Environments22:47 Zumba to Construction: Maya's Fitness Journey and Accidental Entrepreneurship28:07 Entrepreneurship as Survival: Divorce, Single-Mom Resourcefulness, and Building Independence33:26 Seeing the People Behind the Work: Validation, Imposter Syndrome, and the Power of Humility37:58 Learning to Accept Compliments: “I Receive That” + Permission to Celebrate40:21 From Admin to Marketing: Finding the Holes and Creating Value at Work43:31 Photography to Published Author: Turning Jobsite Photos into a Children's Book46:47 Advice for the Windowless-Office Grind: Skill Up, Build Proof, Move On48:46 Building Workforce Pipelines: Fixing Leadership Gaps & Creating an Internship Program51:39 Crew Collaborative Explained: Mission, Ambassadors, and How to Get Involved54:26 Why the Podcast Exists: COVID, Trades Advocacy, and Doing Something About It58:17 Money vs Meaning: Choosing Purpose, Setting Boundaries, and Mission-Driven Work01:08:35 The Closing Question: “What Is the Promise You're Intended to Be?”01:14:16 Final Takeaways + Free PDF Gift and Send-OffGet the blueprint to Plan, Commit, and Execute your way into optimal performance: https://www.depthbuilder.com/time-management-webinar-sign-up-page Download a PDF copy of Becoming the Promise You are Intended to Behttps://www.depthbuilder.com/books

SummaryIn this episode of EGGS: The Podcast, host Ryan Roghaar speaks with Mike Snyder, a retired Marine Corps Lieutenant Colonel and marketing expert, about the evolving landscape of marketing, the impact of AI, and the importance of strategic thinking over tactical actions. They discuss the significance of understanding value, differentiation, and positioning in business, as well as the cultural changes necessary for successful marketing. Mike also shares insights from his new book, 'The Great Marketing Lie,' emphasizing that marketing is not as complex as it seems and can be simplified for better execution.TakeawaysAI is a tool, not a strategy.Strategic thinking is crucial for business success.Marketing is about creating value for customers.Differentiation is key to standing out in the market.Cultural alignment is essential for organizational change.Positioning can redefine a business's market presence.Listening to customers can reveal unmet needs.Content should serve a strategic purpose, not just fill space.Building a moat around your business protects it from competition.Marketing decisions are made daily, consciously or unconsciously.Chapters00:00 Introduction to Mike Snyder02:40 Navigating the Evolving Marketing Landscape05:34 The Importance of Strategic Thinking in Marketing09:27 Understanding Marketing Fundamentals11:41 Creating Value and Differentiation15:43 Reinforcing Change in Company Culture22:28 Developing Effective Marketing Strategies29:34 The Art of Listening in Business31:43 Communication Breakdown in Modern Society35:24 Balancing Digital and Human Interaction44:05 Unpacking 'The Great Marketing Lie'Connect with Nathan: Website: ⁠⁠https://rsmconnect.com/Credits:Hosted by Ryan Roghaar & Mike SmithProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

In the competitive world of wedding planning, capturing leads is just the beginning. In a recent podcast episode, Fallon K Moran shared an inspiring journey of how her wedding events business evolved from collecting 31 emails to booking 31 calls in under 24 hours. This post will explore the strategies behind this transformation, providing actionable insights for fellow entrepreneurs looking to enhance their lead generation techniques.Fallon's wedding events business typically relied on in-person expos to generate leads. At a recent expo, the team collected 31 email addresses on the first day but realized that merely obtaining contact information was not enough. Fallon highlighted the crucial difference between micro commitments, like signing up for an email list, and macro commitments, such as booking a call.  Without securing true buy-in, it was evident that the emails alone wouldn't translate into actual business opportunities.Rethinking Strategy for Day Two: Determined to improve their approach, Fallon and her team re-strategized for the expo's second day. Instead of collecting emails, they focused on getting potential clients to book calls directly. They set up a lead form that allowed attendees to choose their preferred time slots for a call, integrating it with their scheduling software. This shift was pivotal, demonstrating that when clients commit to a scheduled call, they are more invested in the process.Creating Value for Leads: To encourage bookings, Fallon introduced a giveaway: anyone who scheduled a call would receive a gift bag. This reciprocal exchange was key to motivating potential clients, as they were rewarded for their commitment. While some attendees were initially only interested in the gift bag, the requirement to schedule a call ensured that those who engaged were genuinely interested in the services offered.Automation and Immediate Follow-Up: Another critical insight from Fallon's experience was the importance of timely follow-up. On the first day, the team had sent an email eight hours after collecting contact information, resulting in a missed opportunity for engagement. On the second day, however, they implemented immediate follow-up through automated emails confirming the scheduled calls. This swift action increased the likelihood of attendees showing up for their calls significantly, as highlighted by the statistic that immediate follow-up can boost attendance by over 300%.Key Takeaways for Success: 1. Focus on Macro Commitments: Always aim for deeper engagement with potential clients by encouraging them to take significant actions, like scheduling calls.2. Create Reciprocal Value: Offer something of value in exchange for contact information to ensure leads are genuinely interested in your services.3. Prioritize Immediate Follow-Up: Use automation to provide instant confirmation and reminders, reducing the time gap between lead capture and engagement.Fallon K Moran's experience serves as a powerful reminder that the path to successful lead generation involves more than just collecting emails. By fostering genuine engagement through macro commitments, providing value, and ensuring immediate follow-up, businesses can transform potential leads into committed clients. For entrepreneurs looking to enhance their lead generation strategies, these insights can pave the way for substantial growth and success.

Are you curious how a “go-giver” mindset can supercharge your book marketing success and transform your author journey?This week's guest expert is Bob Burg, co-author of the international bestseller "The Go-Giver" and a renowned speaker on relationship-driven success and media training. Bob reveals how authors can leverage authentic value, influence, and media to promote their books more powerfully than ever.Discover proven frameworks for building trust, increasing your reach, and cultivating a thriving fanbase—by focusing on giving immense value and embracing a true abundance mentality.Key Takeaways:The Law of Value: Why giving more than you charge is the real key to selling books that matter.Expanding Your Reach: How income grows when impact grows—and what that means for authors.Authenticity and Influence: Why being real builds trust faster than any marketing tactic.Opening Yourself to Abundance: The mindset shift authors need to receive what their work is worth.Overcoming Obstacles: 24 rejections, one yes—and the lesson every author needs to hear.An inspiring conversation packed with insights for authors who want their books to reach further and work harder.Here's how to connect with BobDownload Bob's free giftWebsiteBuy a copy of "The Go-Giver"*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

John Rizzo joins Mark Graban to discuss why sustainable improvement depends on empowering people — not command-and-control leadership or short-term value extraction. Links and more:  John is a senior executive, investor, and change leader who has led transformational improvement efforts across manufacturing, healthcare, retail, services, and nonprofit organizations. He is the author of Creating Value: Empowering People for Sustainable Success, a book that deliberately avoids Lean jargon while describing a holistic continuous improvement business system rooted in humility, listening, and people development. In this episode, John shares lessons from Wiremold, private equity–backed companies, and healthcare organizations, including the powerful “six-inch move” story that shows how small acts of listening can unlock trust and transformation. The conversation explores what real empowerment means (and what it does not), why leaders must shift from firefighting to developing problem solvers, and how organizations can create lasting value for employees, customers, and owners. This episode is especially relevant for CEOs, executives, managers, and internal change agents looking to improve results without burning out their people or relying on command-and-control leadership.

In this episode of Welcome to Cloudlandia, we explore how Miles Copeland, manager of The Police, turned Sting's unmarketable song "Desert Rose" into a 28-million-dollar advertising campaign without spending a dime. The story reveals a powerful principle most businesses miss—the difference between approaching companies at the purchasing department versus the receiving dock. Dan introduces his concept that successful entrepreneurs make two fundamental decisions: they're responsible for their own financial security, and they create value before expecting opportunity. This "receiving dock" mentality—showing up with completed value rather than asking for money upfront—changes everything about how business gets done. We also explore how AI is accelerating adaptation to change, using tariff policies as an unexpected example of how quickly markets and entire provinces can adjust when forced to. We discuss the future of pharmaceutical TV advertising, why Canada's interprovincial trade barriers fell in 60 days, and touch on everything from the benefits of mandatory service to Gavin Newsom's 2028 positioning. Throughout, Charlotte (my AI assistant) makes guest appearances, instantly answering our curiosities. SHOW HIGHLIGHTS How Miles Copeland got $28M in free advertising for Sting by giving Jaguar a music video instead of asking for payment. Why approaching the "receiving dock" with completed value beats going to the "purchasing department" with requests. Dan's two fundamental entrepreneur decisions: take responsibility for your financial security and create value before expecting opportunity. How AI is accelerating adaptation, from tariff responses to Canada eliminating interprovincial trade barriers in 60 days. Why pharmaceutical advertising might disappear from television in 3-4 years and what it means for the industry. Charlotte the AI making guest appearances as the ultimate conversation tiebreaker and Google bypass. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean Jackson: Mr. Sullivan, Dan Sullivan: Good morning. Good morning. Dean Jackson: Good morning. Good morning. Our best to you this morning. Boy, you haven't heard that in a long time, have you? Dan Sullivan: Yeah. What was that? Dean Jackson: KE double LO Double G, Kellogg's. Best to you. Dan Sullivan: There you go. Dean Jackson: Yes, Dan Sullivan: There you go. Dean Jackson: I thought you might enjoy that as Dan Sullivan: An admin, the advertise. I bet everybody who created that is dead. Dean Jackson: I think you're probably right. Dan Sullivan: Yeah. I was just noticing that. Jaguar, did you follow the Jaguar brand change? Dean Jackson: No. What happened just recently? Dan Sullivan: Yeah. Basically maybe 24. They decided to completely rebrand. Since the rebranding, they've sold almost no cars and they fired their marketing. That's problem. Problem. Yeah. You can look it up on YouTube. There's about 25 P mode autopsies. Dean Jackson: Wow. Dan Sullivan: Where Dean Jackson: People are talking mean must. It's true. Because they haven't, there's nothing. It's pretty amazing, actually, when you think about it. The only thing, the evidence that you have that Jaguar even exists is when you see the Waymo taxis in Phoenix. Dan Sullivan: Is that Jaguar? Dean Jackson: They're Jaguars. Yeah. Dan Sullivan: I didn't know that. Yeah. Well, yeah, they just decided that they needed an upgrade. They needed to bring it into the 21st century. Couldn't have any of that traditional British, that traditional British snobby sort of thing. So yeah, when they first, they brought out this, I can't even say it was a commercial, because it wasn't clear that they were selling anything, but they had all these androgynous figures. You couldn't quite tell what their gender was. And they're dressed up in sort of electric colors, electric greens and reds, and not entirely clear what they were doing. Not entirely clear what they were trying to create, not were they selling something, didn't really know this. But not only are they, and then they brought out a new electric car, an ev. This was all for the sake of reading out their, and people said, nothing new here. Nothing new here. Not particularly interesting. Has none of the no relationship to the classic Jaguar look and everything. And as a result of that, not only are they not selling the new EV car, they're not selling any of their other models either. Dean Jackson: I can't even remember the last time you saw it. Betsy Vaughn, who runs our 90 minute book team, she has one of those Jaguar SUV things like the Waymo one. She is the last one I've seen in the wild. But my memory of Jaguar has always, in the nineties and the early two thousands, Jaguar was always distinct. You could always tell something was a Jaguar and you could never tell what year it was. I mean, it was always unique and you could tell it wasn't the latest model because they look kind of distinctly timeless. And that was something that was really, and even the color palettes of them were different. I think about that green that they had. And interesting story about Jaguar, because I listened to a podcast called How I Built This, and they had one of my, I would say this is one of my top five podcasts ever that I've listened to is an interview with Miles Copeland, who was the manager of the police, the band. And in the seventies when the police were just getting started, miles, who was the brother of Stuart Copeland, the drummer for the police. He was their manager, and he was new to managing. He was new to the business. He only got in it because his brother was in the band, and they needed a manager. So he took over. But he was very, very smart about the things that he did. He mentioned that he realized on reflection that the number one job of a manager is to make sure that people know your band exists. And then he thought, well, that's true. But there are people, it's more important that the 400 event bookers in the UK know that my band exists. And he started a magazine that only was distributed to the 400 Bookers. It looked like a regular magazine, but he only distributed it to 400 people. And it was like the big, that awareness for them. But I'll tell you that story, just to tell you that in the early two thousands when Sting was a solo artist, and he had launched a new album, and the first song on the album was a song called Desert Rose, which started out with a Arabic. It was collaboration with an Arabic singer. So the song starts out with this Arabic voice singing Arabic, an Arabic cry sort of thing. And this was right in the fall of 2001. And Speaker 1: Yeah, that's a good, Dean Jackson: They could not get any airplay on radio airplay. You couldn't get American airplay of a song that starts out with an Arabic wailing Arabic language. And so they shot a video for this song with Chebe was the guy, the Che Mumbai, I guess is the singer. So they shot a video and they were just driving through the desert between Palm Springs and Las Vegas, and they used the brand new Jaguar that had just been released, and it was really like a stunning car. It was a beautiful car that was, I think, peak Jaguar. And when Miles saw the video, he said, that's a beautiful car. And they saw the whole video. He thought you guys just made a car commercial. And he went to Jaguar and said, Hey, we just shot this video, and it's a beautiful, highlights your car, and if you want to use it in advertising, I'll give you the video. If you can make the ad look like it's an ad for Sting's new album. I can't get airplay on it now. So Jaguar looked at it. He went to the ad agency that was running Jaguar, and they loved it, loved the idea, and they came back to Miles and said, we'd love it. Here's what we edited. Here's what we did. And it looks like a music video. But kids, when was basically kids dream of being rock stars, and what do rock stars dream of? And they dream of Jaguars, right? And it was this, all the while playing this song, which looked like a music video with the thing in the corner saying from the new album, A Brand New Day by Sting. And so it looked like a music video for Sting, and they showed him an ad schedule that they were going to purchase 28 million of advertising with this. They were going to back it with a 28 million ad spend. And so he got 28 million of advertising for Stings album for free by giving them the video. And I thought, man, that is so, it was brilliant. Lucky, lucky. It was a VCR. Yeah. Lucky, Dan Sullivan: Lucky, lucky. Dean Jackson: It was a VCR collaboration. Perfectly executed. Dan Sullivan: Yeah. Yeah. It just shows that looking backwards capability, what I can say something that was just lucky looks like capability. Dean Jackson: Yeah, the whole, Dan Sullivan: I mean, basically it saved their ass. Dean Jackson: It saved Sting and Yeah. Oh yeah. But I think when you look in the, Dan Sullivan: No, it was just lucky. It was just lucky. I mean, if there hadn't been nine 11, there's no saying. There's no saying it would've gone anywhere. Dean Jackson: Right, exactly. Dan Sullivan: Well, the album would've gone, I mean, stain was famous. Speaker 1: It would've Dan Sullivan: Gone, but they probably, no, it's just a really, really good example of being really quick on your feet when something, Dean Jackson: I think, because there's other examples of things that he did that would lead me to believe it was more strategic than luck. He went to the record label, and the record label said, he said he was going to give the video to Jaguar, and they said, you're supposed to get money for licensing these things. And then he showed them the ad table that the media buy that they were willing to put behind it. And he said, oh, well, if you can match, you give me 28 million of promotion for the album, I'll go back and get some money from them for. And the label guy said, oh, well, let's not be too hasty here. But that, I think really looking at that shows treating your assets as collaboration currency rather than treating that you have to get a purchase order for it. Most people would think, oh, we need to get paid for that. The record label guy was thinking, but he said, no, we've got the video. We already shot it. It didn't cost us, wouldn't cost us anything to give it to them. But the value of the 28 million of promotion, It was a win-win for everyone. And by the way, that's how he got the record deal for the police. He went to a and m and said, he made the album first. He met a guy, a dentist, who had a studio in the back of his dental. He was aspiring musician, but he rented the studio for 4,000 pounds for a month, and he sent the police into the studio to make their album. So they had a finished album that he took to a and m and said, completely de-risk this for them. We've got the album. I'll give you the album and we'll just take the highest royalty that a and m pays. So the only decision that a and m had to make was do they like the album? Otherwise, typically they would say, we need you to sign these guys. And then they would have to put up the money to make the album and hope that they make a good album. But it was already done, so there was no risk. They just had to release it. And they ended up, because of that, making the most money of any of the a and m artists, because they didn't take an advance. They didn't put any risk on a and m. It was pretty amazing actually, the stories of it. Dan Sullivan: I always say that really successful entrepreneurs make two fundamental decisions at the beginning of their career. One is they're going to be responsible for their own financial security, number one. And number two is that they'll create value before they expect opportunity. So this is decision number two. They created value, and now the opportunity got created by the value that they got created. You're putting someone else in a position that the only risk they're taking is saying no. Dean Jackson: Yeah. And you know what it's, I've been calling this receiving doc thinking of most businesses are going to the purchasing department trying to get in line and convince somebody to write a purchase order for a future delivery of a good or service. And they're met with resistance and they're met with a rigorous evaluation process. And we've got to decide and be convinced that this is going to be a prudent thing to do, and you're limiting yourself to only getting the money that's available now. Whereas if instead of going to the purchasing department, you go around to the back and you approach a company at the receiving dock, you're met with open arms. Every company is a hundred percent enthusiastically willing to accept new money coming into the business, and you're met with no resistance. And it's kind of, that was a really interesting example of that. And you see those examples everywhere. Dan Sullivan: All cheese. Dean Jackson: All cheese. No, whiskers. That's exactly right. Dan Sullivan: Yeah. I mean, it's an interesting, funny, I'm kind of thinking about this. For some reason, my personal email number is entered into some sort of marketing network because about every day now, I get somebody who the message goes like this, dear Dan, we've been noticing your social media, and we feel that you're underselling yourself, that there's much better ways that we personally could do this. And there's something different in each one of them. But if you take a risk on us, there's a possibility. There's a possibility. You never know. Life's that we can possibly make some more money on you and all by you taking the risk. Dean Jackson: Yes, exactly. Send money. Dan Sullivan: Send money. Dean Jackson: Yeah. Dan Sullivan: Yeah. And they're quite long. They're like two or three paragraphs. They're not nine words. They might be nine paragraph emails for all I know, but it's really, really interesting. Well, they're just playing a numbers game. They're sending this out to probably 5,000 different places, and somebody might respond. So anyway, but it just shows you, you're asking someone to take a risk. Dean Jackson: Yes. Yeah. I call that a purchase order. It's exactly it. You can commit to something before and hope for the best hope that the delivery will arrive instead of just showing up with the delivery. It's kind of similar in your always be the buyer approach. Dan Sullivan: What are you seeing there? Whatcha seeing Dean Jackson: There? I mean, that kind of thinking you are looking for, well, that's my interpretation anyway, of what you're saying of always be the buyer is that are selecting from Dan Sullivan: Certain type of customer, we're looking for a certain type of customer, and then we're describing the customer, and it's based on our understanding that a certain type of customer is looking for a certain type of process that meets who they're not only that, but puts them in a community of people like themselves. Yeah. So Dean Jackson: I look at that, that's that kind of thing where one of the questions that I'll often ask people is just to get clarity is what would you do if you only got paid if your client gets the result? And that's, it's clarifying on a couple of levels. One, it clarifies what result you're actually capable of getting, because what do you have certainty, proof, and a protocol around if we're talking the vision terms. And the other part of that is if you are going to get that result, if you're only going to get paid, if they get the result, you are much more selective in who you select to engage with, rather than just like anybody that you can convince to give you the money, knowing that they're not going to be the best candidate anyway. But they take this, there's an element of external blame shifting when they don't get the result by saying, well, everything is there. It's up to them. They just didn't do anything with it. Dan Sullivan: Yeah. I mean, it's a really interesting world that we're in, because we've talked about this before with ai. Now on the scene, the sheer amount of marketing attempts at marketing Speaker 1: Is Dan Sullivan: Going through the roof, but the amount of attention that people have to entertain marketing suggestions and anything is probably going down very, very quickly. The amount of attention that they have. And it strikes me that, and then it's really interesting. There's a real high possibility that in the United States, probably within the next three or four years, there'll be no more TV advertising. The pharmaceuticals. Dean Jackson: Yeah. Very interesting. Dan Sullivan: Pharmaceuticals and the advertising industry is going crazy because a significant amount of advertising dollars really come from pharmaceuticals. Dean Jackson: Yeah. I wonder if you took out pharmaceuticals and beer, what the impact would be. Dan Sullivan: I bet pharmaceuticals is bigger than beer. Dean Jackson: I wonder. Yeah. I mean, that sounds like a job for perplexity. Yeah. Why don't we Dean Jackson: Ask what categories? Yeah, categories are the top advertising spenders. Our top advertising spenders. Dan Sullivan: Well, I think food would be one Dean Jackson: Restaurant, Dan Sullivan: But I think pharmaceuticals, but I think pharmaceuticals would be a big one. Dean Jackson: Number one is retail. The leading category, counting for the highest proportion of ad spend, 15% of total ad spend is retail entertainment. And media is number two with 12% financial services, typically among the top three with 11% pharmaceutical and healthcare holds a significant share around 10%. Automotive motor vehicles is a major one. Telecommunications one of the fastest growing sectors, food and beverage and health and beauty. Those are the top. Yeah, that makes sense. Dan Sullivan: Yeah. But you take, what was pharmaceuticals? Eight, 9%, something like that. 10%. 10%. 10%, 10%. Yeah. Well, that's a hit. Dean Jackson: I mean, it's more of a hit than Canada taking away their US liquor by That was a 1% impact. Dan Sullivan: Yeah. Dean Jackson: Yeah. Dan Sullivan: Well, that's not going anywhere right now. They're a long, long way from an agreement, a trade agreement, I'll tell you. Yeah. Well, the big thing, what supply management is, do you remember your Canadians Dean Jackson: Supply management? You mean like inventory management? First in, first out, last in, first out, Dan Sullivan: No. Supply management is paying farmers to only produce a certain amount of product in order to Dean Jackson: Keep prices up. Oh, the subsidies. Dan Sullivan: Subsidies. And that's apparently the big sticking point. And it's 10,000 farmers, and they're almost all in Ontario and Quebec, Dean Jackson: The dairy board and all that. Yeah. Dan Sullivan: Yep, yep, yep, yep. And apparently that's the real sticking point. Dean Jackson: Yeah. I had a friend grown up whose parents owned a dairy farm, and they had 200 acres, and I forget how many, many cattle or how many cows they had, but that was all under contract, I guess, right. To the dairy board. It's not free market or whatever. They're supplying milk to the dairy board, I guess, under an allocation agreement. Yeah, very. That's interesting. Dan Sullivan: Yeah, and it's guaranteed they have guaranteed prices too. Dean Jackson: They're Dan Sullivan: Guaranteed a certain amount. I was looking at that for some reason. There was an article, and I was just reading it. It was about a dairy farm, I think it was a US dairy farm, and they had 5,000 cattle. So I looked up, how much acreage do you have to have for 5,000 dairy cows? And I forget what the number was, but it prompted me to say, I wonder what the biggest dairy farm in the world is this. So I went retro. I went to Google, and it's what now? Google. You know that? Google that? You remember Google? Oh, yeah, yeah. Old, good old Google. I remember that. Used to do something called a search on Google. Yeah, Dean Jackson: I remember now. Dan Sullivan: Yeah. Well, I went retro. I went retro, and I said, and the biggest dairy farm is in China. It's 25 million acres. Dean Jackson: Wow. In context, how does that compare to, Dan Sullivan: It's a state of South Dakota. It's as big as Dean Jackson: South Dakota. Okay. That's what I was going to say. That's the entire state of Dan Sullivan: Yes, because I said, is there a state that's about the same size? Dean Jackson: I was just about to ask you that. Yeah. Dan Sullivan: It's a Russian Chinese project, and the reason is that when the Ukraine war started, there was a real cutback in what the Russians could trade and getting milk in. They had to get milk in from somewhere else. So it comes in from China, but a lot of it must be wasted because they've got a hundred thousand dairy cows, a hundred thousand dairy cows. So I'm trying to Dean Jackson: Put that, well, that seems like a lot. Dan Sullivan: It just seems like a lot. Just seems like Dean Jackson: A lot. That seems like a lot of acreage per cow. Dan Sullivan: Yeah. Well, they, one child policy, they probably have a one acre, a one 10 acre per cow Dean Jackson: Policy. Yeah, exactly. Dan Sullivan: You can just eat grass, don't do anything else. Just eat grass. Don't even move. But really interested, really, really interesting today, how things move. One of the things that's really interesting is that so far, the tariff policies have not had much. They have, first of all, the stock market is at peak right now. The stock market really peak, so it hasn't discouraged the stock market, which means that it hasn't disturbed the companies that people are investing in. The other thing is that inflation has actually gone down since they did that. Employment has gone up. So I did a search on perplexity, and I said 10 reasons why the experts who predicted disaster are being proven wrong with regard to the tariff policies. And it was very interesting. It gave me 10 answers, and all the 10 answers were that people have been at all levels. People have been incredibly more responsive and ingenious in responding to this. And my feeling is that it has a lot to do with it, especially with ai. That's something that was always seen as a negative because people could only respond to it very slowly, is now not as a negative, simply because the responsiveness is much higher. That in a certain sense, every country in the planet, on the planet, every company, on the planet, professions and everything else, when you have a change like this, everybody adjusts real quickly. They have a plan B, Dean Jackson: Plan B, anyone finds loop Pauls and plan B. That's the thing. Dan Sullivan: Since Trump dropped the notion that he is going to do tariffs on Canada, almost all the provinces have gotten together in Canada, and they've eliminated almost all trade restrictions between the provinces, which have been there since the beginning of the country, but they were gone within 60 Dean Jackson: Days Dan Sullivan: Afterwards. Dean Jackson: It was like, Hey, there, okay, maybe we should trade with each other. Dan Sullivan: Yeah, yeah. Dean Jackson: Very funny. Dan Sullivan: Which they don't because every province in Canada trades more with the United States than with the states close to them across the border than they do with any other Canadian province. Anyway. Well, the word is spreading, Dean, that if you listen to welcome to Cloud Landia, that probably there'll be an AI partner. There'll be an ai. Dean Jackson: Oh, yeah. Word is spreading. Okay, that's good. Dan Sullivan: Yeah, I like that. So let's what Charlotte think about the fact that she might be riding on the back of two humans and her fame is spreading based on the work of two humans. Dean Jackson: Yeah, exactly. Yeah, that's funny. Dan Sullivan: Does she feel a little sheepish about this? Dean Jackson: It's so funny because I think last time I asked her what she was doing when we're not there, and she does like, oh, I don't go off and explore or have curiosity or anything like that. It'll just sit here. I'm waiting for you. It was funny, Stuart, and I was here, Stuart Bell, who runs my new information, we were talking about just the visual personifying her as just silently sitting there waiting for you to ask her something or to get involved. She's never let us down. I mean, it's just so she knows all, she's a tiebreaker in any conversation, in any curiosity that you have, or there's no need to say, I wonder, and then leave it open-ended. We can just bring Charlotte into it, and it's amazing how much she knows. I definitely use her as a Google bypass for sure. I just say I asked, we were sitting at Honeycomb this morning, which is my favorite, my go-to place for breakfast and coffee, and I was saying surrounded by as many lakes as we are, there should be, the environment would be, it's on kind of a main road, so it's got a little bit noisy, and it's not as ideal as being on a lake. And it reminded me of there's a country club active adult community, and I just asked her, is Lake Ashton, are they open for breakfast? Their clubhouse is right on the lake, and she's looking just instantly looks up. Yeah. Yeah. They're open every day, but they don't open until 10, so it was like nine o'clock when we were Having this conversation. So she's saying there's a little bit of a comment about that, but there's not a lakefront cafe. There's plenty of places that would be, there's lots of excess capacity availability in a lot of places that are only open in the evenings there. There's a wonderful micro brewery called Grove Roots, which is right here in Winterhaven. It's an amazing, it's a great environment, beautiful high ceilings building that they open as a microbrew pub, and they have a rotating cast of food trucks that come there in the evenings, but they sit there vacant in the mornings, and I just think about how great that environment would be as a morning place, because it's quiet, it's spacious, it's shaded, it's all the things you would look for. And so I look at that as a capability asset that they have that's underutilized, and it wouldn't be much to partner with a coffee food truck. There was in Yorkville, right beside the Hazelton in the entrance, what used to be the entrance down into the What's now called Yorkville Village used to be Hazelton Lanes. There was a coffee truck called Jacked Up Coffee, and it was this inside. Now Dan Sullivan: It's Dean Jackson: Inside. Now it's inside. Yeah, exactly. It's inside now, but it used to sit in the breezeway on the entrance down into the Hazelton Lane. So imagine if you could get one of those trucks and just put that in the Grove Roots environment. So in the morning you've got this beautiful cafe environment, Dan Sullivan: And they could have breakfast sandwiches. Dean Jackson: Yes. That's the point. That's exactly it. There used to be a cafe in Winterhaven, pre COVID. Dan Sullivan: I mean, just stop by Starbucks and see what Starbucks has and just have that available. Exactly. In the truck. I mean, they do lots of research for you, so just take advantage of their research. But then what would you have picnic tables or something like that? They Dean Jackson: Have already. No, no. This is what I'm saying is that you'd use the Grove Roots Dan Sullivan: Existing restaurant, Dean Jackson: The existing restaurant. Yeah. Which is, they've got Adirondack chairs, they've got those kinds of chairs. They've got picnic tables, they've got regular tables and chairs inside. They've got Speaker 1: Comfy Dean Jackson: Leather sofas. They've got a whole bunch of different environments. That would be perfect. But I was saying pre COVID, there was a place in Winter Haven called Bean and Grape, and it was a cafe in the morning and a wine bar in the evening, which I thought makes the most sense of anything. You keep the cafe open and then four o'clock in the afternoon, switch it over, and it's a wine bar for a happy hour and the evening. Dan Sullivan: Yeah, I mean, it's interesting. I mean, you've got a marketing mind, plus you've got years of experience of marketing, helping people market different things. So it's really interesting that what is obvious to you other people would never think of. Dean Jackson: I'm beginning to see that. Right. That's really an interesting thing. What I have. Dan Sullivan: I mean, it's like I was reflecting on that because I've been coaching entrepreneurs for 50 years, and I've created lots of structures and created lots of tools for them. And so when you think about, I read a statistic and its function of, I think that higher education is not quite syncing with the marketplace, but in December of last year, there was that 45% of the graduates of the MBA, Harvard MBA school had not gotten jobs. This was six months later. They hadn't gotten jobs, 45% hadn't gotten jobs. And I said, well, what's surprising was these 45% hadn't already created a company while they were at Harvard Business School, and what are they looking for jobs for? Anyway, they be creating their own companies. But my sense is that what they've been doing is that they've been going to college to avoid having to go into the job market, and so they don't even know how to get, not only do they know how to create a company, they don't even know how to get a job. Dean Jackson: Yeah. There's a new school concept, like a high school in, I think it's in Austin, Texas that is, I think it's called Epic, and they are teaching kids how they do all the academic work in about two hours a day, and then the rest of the time is working on projects and creating businesses, like being entrepreneurial. And I thought it's very interesting teaching people, if people could leave high school equipped with a way to add value in a way that they're not looking to plug their umbilical cord in someone else, be an amazing thing of just giving, because you think about it, high school kids can add value. You have value to contribute. You have even at that level, and they can learn their value contribution. Dan Sullivan: I think probably the mindset for that is already there at 10 years old, I think 10 years old, that an enterprise, Dean Jackson: Well, that's when the lemonade stands, right? Dan Sullivan: Yeah. An enterprise, an enterprising attitude is probably already there at 10 years old, and it'd be interesting to test for, I mean, I think Gino Wickman from EOS, when he was grad EOS, he created a test to see whether children have an entrepreneurial mindset or not, but I got to believe that you could test for that, that you could test for that. Just the attitude of creating value before I get any opportunity. I think you could build a psychological justice Speaker 1: Around Dan Sullivan: That and that you could be feeding that. I mean, we have the Edge program in Strategic Coach. It's 18 to 24 and unique ability and the four or five concepts that you can get across in the one day period, but it makes sense. Our clients tell us that it makes a big difference. A lot of 'em, they're 18 and they're off to college or something like that, Speaker 1: And Dan Sullivan: To have that one day of edge mind adjustment mindset adjustment makes a big difference how they go through university and do that, Jim, but Leora Weinstein said that in Israel, they have all sorts of tests when you're about 10, 12, 13 years old, that indicates that this is a future jet pilot. This is a future member of the intelligence community. They've already got 'em spotted early. They got 'em spotted 13, 14 years old, because they have to go into the military anyway. They have everybody at the 18 has to go in the military. So they start the screening really early to see who are the really above average talent, above average mindset. Dean Jackson: Yeah. The interesting, I mean, I've heard of that, of doing not even just military, but service of public service or whatever being as a mandatory thing. Dan Sullivan: Yeah. Well, I went through it. Dean Jackson: Yeah, you did. Exactly. Dan Sullivan: Yeah. Yeah. And it's hard to say because it was tumultuous times, but I know that when I came out of the military, I was 23 when I came out 21, 21 to 23, that when I got to college at 23, 23 to 27, you're able to just focus. You didn't have to pay any attention to anything going outside where everybody was up in arms about the war. They were up in arms about this, or they're up in arms about being drafted and everything else, and just having that. But the other thing is that you had spent two years putting up with something that you hadn't chosen, hadn't chosen, but you had two years to do it. And I think there's some very beneficial mindsets and some very beneficial habits that comes from doing that, Dean Jackson: Being constraints, being where you can focus on something. Yeah. That's interesting. Having those things taken away. Dan Sullivan: And it's kind of interesting because you talk every once in a while in Toronto, I've met a person maybe in 50 years I've met, and these were all draft dodgers. These were Americans who moved to Canada, really to the draft, and I would say that their life got suspended when they made that decision that they haven't been able to move beyond it emotionally and psychologically Dean Jackson: Wild and just push the path, Dan Sullivan: And they want to talk about it. They really want to talk about it. I said, this happened. I'm talking to someone, and they're really emotionally involved in what they're talking about Dean Jackson: 55 years ago now. Dan Sullivan: Yeah, it's 55 years ago that this happened, and they're up in arms. They're still up in arms about it and angry and everything else. And I said, it tells me something that if I ever do something controversial, spend some time getting over the emotion that you went through and get on with life, win a lottery, Dean Jackson: That's a factor change. I think all you think about those things, Dan Sullivan: But the real thing of how your life can be suspended over something that you haven't worked through the learning yet. There's a big learning there, and the big thing is that Carter, when he was president, late seventies, he declared amnesty for everybody who was a draft dodge so they could go back to the United States. I mean, there was no problem. They went right to the Supreme Court. They didn't lose their citizenship. Actually, there's only one thing that you can lose your, if you're native born, like you're native born American, you're born American with American Speaker 1: Parents, Dan Sullivan: You're a 100% legitimate American. There's only one crime that you can do to lose your citizenship. Dean Jackson: What's that? Dan Sullivan: Treason. Dean Jackson: Treason. Yeah, treason. I was just going to say Dan Sullivan: That. Yeah. If you don't get killed, it's a capital crime. And actually that's coming up right now because of the discovery that the Obama administration with the CIA and with the FBI acted under false information for two years trying to undermine Trump when he got in president from 17 to 19, and it comes under the treason. Comes under the treason laws, and so Obama would be, he's under criminal investigation right now for treason. Dean Jackson: Oh, wow. Dan Sullivan: And they were saying, can you do that to a president, to his former president? And so the conversation has moved around. Well, wouldn't necessarily put him in prison, but you could take away his citizenship anyway. I mean, this is hypothetical. My sense is won't cut that far, but the people around him, like the CIA director and the FBI director, I can see them in prison. They could be in prison. Wow. Yeah, and there's no statutes of limitation on this. Dean Jackson: I've noticed that Gavin Newsom seems to have gotten a publicist in the last 30 or 60 days. Dan Sullivan: Yes, he is. Dean Jackson: I've seen Dan Sullivan: More. He's getting ready for 28. Dean Jackson: I've seen more Gavin Newsom in the last 30 days than I've seen ever of him, and he's very carefully positioning himself. As I said to somebody, it's almost like he's trying to carve out a third party position while still being on the democratic side. He's trying to distance himself from the wokeness, like the hatred for the rich kind of thing, while still staying aligned with the LGBT, that whole world, Speaker 1: Which Dean Jackson: I didn't realize he was the guy that authorized the first same sex marriage in San Francisco when he was the mayor of San Francisco. I thought that was it. So he's very carefully telling all the stories that position, his bonafides kind of thing, and talking about, I didn't realize that he was an entrepreneur, para restaurants and vineyards. Dan Sullivan: I think it's all positive for him except for the fact of what happened in California while it was governor. Dean Jackson: And so he's even repositioning that. I think everybody's saying that what happened, but he was looking, he's positioning that California is one of the few net positive states to the federal government, Dan Sullivan: But not a single voter in the United States That, Dean Jackson: Right. Very interesting. That's why he's telling the story. Dan Sullivan: Yeah Dean Jackson: Fair. They contribute, I think, I don't know the numbers, but 8 billion a year to the federal government, and Texas is, as the other example, is a net drain on the United States that they're a net taker from the federal government. And so it's really very, it's interesting. He's very carefully positioning all the things, really. He's speaking a thing of, because they're asking him the podcasts that he is going on, they're kind of asking him how the Democrats have failed kind of thing. And that's what, yeah, Dan Sullivan: They're at their lowest in almost history right now. Yeah. Well, he can try. I mean, every American's got the right to try, but my sense is that the tide has totally gone against the Democrats. It doesn't matter what kind of Democrat you want to position yourself at. I mean, you'll be able to get a feel for that with the midterm elections next November. Dean Jackson: Yeah. That's Dan Sullivan: Not this November. This November, but no, I think he could very definitely win the nomination. There's no question the nomination, but I think this isn't just a lot of people misinterpret maga. MAGA is the equivalent to the beginning of the country. In other words, the putting together the Constitution and the revolution and the Constitution and starting new governor, that was a movement, a huge movement. That was a movement that created it. And then the abolition movement, which put the end to slavery with the Civil War. That was the second movement. And then the labor movement, the fact that labor, there was a whole labor movement that Franklin Roosevelt took and turned it into what was called the New Deal in the 1930s. That was the movement. So you've had these three movements. I think Trump represents the next movement, and it's the complete rebellion of the part of the country that isn't highly educated against Gavin. Newsom represents the wealthy, ultra educated part of the country. I mean, he's the Getty. He's the Getty man. He's got the billions of dollars of the Getty family behind him. He was Nancy, Nancy Pelosi's nephew. He represents total establishment, democratic establishment, and I don't think he can get away from that. Dean Jackson: Interesting. Yeah, it's interesting to watch him try. I literally, I know more about him now than I've ever heard, and he's articulate and seems to be likable, so we'll see. But you're coming from this perception of, well, look what he did to California. And he's kind of dismantling that by saying, if only we could do to California, due to the country, what I've done to California. Well, Dan Sullivan: He didn't do anything for California. I mean, California 30 years ago was in incredibly better shape than California's right now. Yeah. The big problem was the bureaucrats run California. These are people who were left wing during the 1960s, 1970s, and they were the anti-war. I mean, it all started in California, the anti-war project, and these people graduated from college. First of all, they stayed in college as long as they could, and then they went into the government bureaucracy. So I mean, there's lifeguards in Los Angeles that make 500,000 a year. Dean Jackson: It's crazy, isn't it? Dan Sullivan: Yeah, yeah, yeah. It's the extraordinary money that goes to the public service in California that's destroyed the state. But I mean, anybody can try. Speaker 1: Yeah. Dan Sullivan: I remember after the Democratic Convention, Kamala was up by 10 points over Trump. Yes. Yeah, she's from San Francisco too. Dean Jackson: Yes, exactly. That's what he was saying, their history. Dan Sullivan: No, you're just seeing that because he started in South Carolina, that's where all his, because that's now the first state that counts on the nomination, but he's after the nomination right now. He's trying to position for the nomination. Anyway, we'll see. Go for it. Well, there you Speaker 1: Go. Dan Sullivan: And Elon Musk, he wants to start a new party. He can go for it too. Dean Jackson: Somebody. That's exactly right. Dan Sullivan: Yeah. Then there's other people. Dean Jackson: That's true. Dan Sullivan: Alrighty, got to jump. Dean Jackson: Okay. Have a great week

Joining us for today's episode of Living Off Rentals is someone who specializes in historic preservation projects that many investors overlook, but can be transformed into high-performing rental assets. Kevin Kreger is Kirby Atwell's longtime friend and a construction expert. He is the founder of On Point Construction and Fiddle Leaf Development. He breaks down how he transitioned into design-build work and eventually into restoring historic downtown buildings with serious cash-flow potential. Listen as they dive deep into why historic properties aren't as intimidating as they seem, how to uncover hidden square footage, and why cities are often willing to offer grants and incentives to make these projects pencil. This episode will completely change how you see opportunity. Enjoy the show!   Key Takeaways: [00:00] Introducing Kevin Kreger and his background [03:22] From high school football to entrepreneurship [05:18] Starting On Point Construction in 2016 and how it evolved from management into full design-build work [08:55] How early exposure to historic homes sparked Kevin's interest in preservation [10:17] How to make a historic property profitable? [13:14] Ways to identify grants, incentives, and funding that a city is offering [15:30] How reimbursement-based grants and TIF-style programs work [18:32] Why walking downtown and looking up is one of the best deal-finding strategies [20:07] Managing higher construction costs in older buildings [23:34] A real-world breakdown of Kevin's Frankfurt redevelopment project [25:52] Combining retail tenants with short-term rentals for stability and upside [28:10] Real numbers: acquisition costs, rehab budgets, and performance [34:00] Connect with Kevin Kreger   Guest Links: Website: https://www.fiddleleafdevelopment.com/   Show Links: Living Off Rentals YouTube Channel – youtube.com/c/LivingOffRentals Living Off Rentals YouTube Podcast Channel - youtube.com/c/LivingOffRentalsPodcast Living Off Rentals Facebook Group – facebook.com/groups/livingoffrentals Living Off Rentals Website – https://www.livingoffrentals.com/ Living Off Rentals Instagram – instagram.com/livingoffrentals Living Off Rentals TikTok – tiktok.com/@livingoffrentals

Welcome to the HB Global Employee Ownership Podcast Series. In 2025, we are placing particular focus on the mission and values of HB Global in an effort to level set for all employee owners what these mean and how each of us can exemplify them each day. These communications are intended for the employees of HB Global. We recognize that the general public will have access. The views expressed in these communications represent Bob Whalen in the context of HB Global and may not apply to broader audiences.If you have questions for Bob, we'd love to hear them and answer them in future podcasts. Feel free to submit them to eopodcast@hb-global.com.

In episode 137 of The Side Hustle Experiment Podcast  John (https://www.instagram.com/sidehustleexperiment/ ) and Drew  (https://www.instagram.com/realdrewd/) talk with Shannon (https://www.instagram.com/shannonjean/) Shannon Jean — a legendary reseller who has flipped 50,000 iPhones, sold $3.7M in handbags, built and sold multiple companies… and even survived a $1,000,000 mistake on his entrepreneurial journey.Shannon breaks down the most practical, real-world plan anyone can use to build TRUE wealth by reselling boring stuff — things everyone else ignores, but that sell consistently and profitably.If you've ever wanted to: 

Author of No BS Strategy, Alex M H Smith, rejoined me on Ditching Hourly to help define a very important word that few business people understand correctly.Chapters(00:00) - Introduction and Welcome (00:11) - Guest Introduction: Alex Smith (01:30) - Understanding Business Strategy (02:02) - The Misunderstood Concept of Value (04:15) - Creating Value in Business (07:55) - Innovating Beyond Traditional Value (13:01) - Practical Examples and Market Research (18:14) - Unique Value Proposition (29:23) - Understanding Differentiation in Business (29:56) - The Importance of Unique Positioning (30:36) - Consulting Strategies and Unique Differences (31:32) - Examples of Effective Differentiation (33:23) - The Role of Specialization in Strategy (38:30) - Embracing Weaknesses for Strategic Advantage (40:53) - Balancing Specialization and Market Reach (41:51) - The Pitfalls of Over-Niching (48:28) - Rooting in Recognizable Categories (53:20) - Conclusion and Resources Guest LinksAlex's free resources » https://basicarts.org/welcome/Alex's book » https://basicarts.org/book/Alex's mailing list » https://basicarts.org/articles/Alex's LinkedIn » https://www.linkedin.com/in/alex-m-h-smith/ ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

The Exit Planning Coach PodcastGuest: Christ Snider, CEO of The Exit Planning InstituteCreating Value Acceleration and Shaping an IndustryIn this compelling edition of the ExitMap Podcast, hosted by John F. Dini, The Exit Planning Coach, EPI CEO Chris Snider shares the candid story behind the creation of the Value Acceleration Methodology and how it evolved into the leading standard for exit planning advisors nationwide. From his early career in process improvement and growth consulting to the breakthrough insights that shaped Value Acceleration, Chris reveals the principles that drive real, measurable results for business owners. He also explains how the Exit Planning Institute scaled this methodology into a national movement—building a thriving community of advisors, expanding professional development pathways, and elevating the quality of exit planning across the profession. CEPAs will gain valuable perspective on where the industry is heading, why Value Acceleration remains so effective, and how EPI is investing in deeper training, specialization, and long-term advisor success. Whether you're a seasoned advisor, CEPA or early in your practice, this episode offers insight, clarity, and motivation from the leader who helped define the modern exit planning landscape.  

For more, check out The Profit Circle: patreon.com/theprofitcircle

Most podcast host pick their guests based on popularity alone. Sadly, most of the time, those guests disappoint on all levels, and it damages the show's credibility. Thankfully, there's a superior alternative approach you can take! In this episode, Olajumoke Fatoki shares a five-step system to help you book the right guests every time. Get ready to elevate your interviews and make your podcast unforgettable for the people who matter most, your listeners!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/358Chapters00:00 The Importance of Choosing the Right Guest02:48 Framework for Guest Selection06:03 Steps to Enhance Podcast Interviews08:56 Creating Value for Your AudienceTakeawaysChoosing guests based on popularity can backfire.A guest's value reflects on the podcast's credibility.Guest interviews can elevate a podcast when done right.Define your audience's needs before selecting guests.Create an ideal guest profile to guide selection.Research potential guests within your network.Look for rising stars instead of just big names.Vet guests by consuming their previous content.Prepare guests thoroughly for a successful interview.Focus on providing value to your audience.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/358

What happens when you leave behind 18 years in ministry to follow the call of entrepreneurship? In this episode, I sit down with Harrison Wilder, a former pastor turned corporate strategist, author, and speaker who's helping others design lives and businesses that reflect their purpose.Harrison opens up about the transition from serving in the church to serving in the marketplace how the same principles of leadership, faith, and service apply when building a business. We talk about discovering your true calling, building from your strengths instead of your weaknesses, and creating premium programs that actually sustain your mission.And we dig into his upcoming book, The Life Unleashed, which challenges entrepreneurs to see their desires not as selfish ambitions but as divine signals of where they're meant to go next.If you've ever felt like your potential is sitting on the balcony, waiting for permission to move this conversation is your wake-up call.Key TakeawaysYour desires are divine signals pointing toward your purpose.Build from your strengths, not your weaknesses.Start premium, then build down the value ladder.Abundance begins with mindset, not money.Faith and entrepreneurship go hand in hand.Live the Unleashed Life and stop playing small. Chapters00:00 The Journey to Entrepreneurship02:56 Lessons from Pastoral Ministry05:56 Self-Discovery and Personal Strengths08:48 The Power of Questions in Life Decisions11:55 Building a Business on Experience15:13 Creating Value in Entrepreneurship17:54 The Unleashed Life: Pursuing Desires21:13 Mindset and Abundance23:46 Lifestyle Design and Personal Goals

This week on That Entrepreneur Show, host Vincent A. Lanci sits down with Mark Battiato, founder of The Greatness Institute and The Entrepreneurial Training Academy, to talk about leadership, faith, and the mindset behind true entrepreneurial success. With over 25 years of experience helping businesses improve profitability, ROI, communication, and teamwork, Mark shares timeless lessons that every entrepreneur needs to hear.From analyzing 300+ dental practices to building a thriving organization with 60 employees, Mark's story is filled with insights on what it truly takes to grow, lead, and inspire others.In this empowering episode, Mark dives deep into: 

I'm delighted to be back with S6 E9 and to welcome Associate Professor Vikram Palit to the podcast. Vikram is a Paediatric Respiratory Physician by clinical background and a Senior Lecturer in Health Systems science. He has held senior leadership roles across academia, clinical medicine and health services in Australia and the United Kingdom. He is also the founder and CEO of ConsultMed https://www.consultmed.co/about-us/ Consultmed brings together his passion for healthcare and embracing technology to deliver better outcomes for his patients. When he is not in a team huddle, a design workshop or doing a solution demo, you can find him quietly unplugging fax machines in hospitals and clinics near you.  Indeed in this episode he makes a compelling case to #axethefax.In this conversation I have an opportunity to dive deeper into Vik's journey so far as clinician, health systems scientist and entrepreneur trying to solve real world clinical problems with modern technology solutions.He discusses his previous academic studies and practical on the job exposure to health systems change, value-based care and digital health in the UK NHS and how this served as a catalyst for his founder story.We learn more about the nuts and bolts of Consultmed including the core offering Advice and Guidance and how this can positively impact the healthcare referral landscape. We reference the recent Grattan Report on specialist referrals and the RACGP Heath of the Nation Report 2025.Vik discusses the application and potential of embedding AI tools in the Consultmed platform and where he sees the future opportunities of the technology.  We revisit past podcast themes of the challenges of clinical entrepreneurship and "intra"preneurship and his insights as a CEO and founder in this space. His passion, energy and mission-driven dedication to his work and team permeates this entire conversation and I look forward to following the next chapter of the Consultmed story. Thank you Vik!Links References:https://www.consultmed.co/about-us/https://grattan.edu.au/wp-content/uploads/2025/06/Grattan-Institute-Special-Treatment.pdfhttps://www.racgp.org.au/FSDEDEV/media/documents/Health-of-the-Nation-2025.pdf Vik's book/ article recommendations:https://londonpublishingpartnership.co.uk/books/implementing-value-based-healthcare/https://hbr.org/2013/10/the-strategy-that-will-fix-health-careThe Mind Full Medic Podcast is proudly sponsored by the MBA NSW-ACT Find out more about the charitable organisation supporting doctors and their families and/ or donate today at www.mbansw.org.auDisclaimer: The content in this podcast is not intended to constitute or be a substitute for professional medical advice, diagnosis or treatment. Always seek the advice of your doctor or other qualified health care professional. Moreover views expressed here are our own and do not necessarily reflect those of our employers or other official organisations.

This episode is a proper wake-up call for anyone who has been seduced by the cult of visibility. We introverts are expected to be louder, shinier, and endlessly present to prove our worth. But what if that whole approach is precisely what drains us and keeps us from creating real impact? I unpack why our quieter, credibility-first path is not a weakness but a way that honours our authenticity. I share the process I use with my clients to build deep, sustainable visibility rooted in substance, not spectacle. Because when we create with intention, our work speaks louder than any performance ever could. Let the visibility vultures scramble for attention while we get on with the business of flourishing, from the roots up.  

The same incentive to the players who just want a token for a token that they know and they care about, and then the developer does five minutes of work instead of five months of work. Okay? So it's, we're taking something that works here and something that works here, and we're making a baby, all right, it's, it's this idea doesn't, doesn't exist in its full form.Timestamps:00:00 Introduction to Open Game Protocol03:04 Token Distribution and Game Ecosystems06:06 Game Developers and User Engagement08:47 Innovative Advertising in Gaming12:05 Real-World Applications and Success Stories15:14 Future of Game Tokens and Ecosystems18:13 Conclusion and Vision for Open Game Protocol21:30 Navigating Competition and Market Dynamics24:10 The Future of Game Tokens and Utility27:23 Creating Value for Developers and Players30:42 Disrupting the App Store Monopoly34:29 Building a Decentralized Distribution Network39:06 Scaling from Indie to AAA GamesSubscribe to our channel and hit the bell "

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Create Value to Increase Revenue: The Business Owner's Guide In this episode, we delve into the fundamental principles that business owners need to focus on to generate more revenue and profit. The key lies in shifting the mindset from what they can get to how they can create value for others and becoming the kind of person who can run a successful business. By solving important problems, reaching a wider audience, and consistently improving personal and business skills, financial success will naturally follow. Learn how the input you invest today directly impacts the outcomes you achieve tomorrow. 00:00 Introduction: The Desire for Wealth 00:27 Creating Value for Others 01:01 Understanding the Market 02:49 The Role of Personal Development 03:29 The Importance of Consistent Effort 04:14 Becoming a Better Business Owner 05:07 Conclusion: The Path to Wealth

In this episode, Andrew Arthurs, President and Chief Operating Officer at Actabl, shares how hospitality professionals can accelerate their careers by creating value through problem-solving. Drawing on his experience as a former Chief Information Officer for major hotel management companies, Andrew explains why the most successful leaders start by asking the right questions, focusing on the real problems to solve rather than the technology itself. He also reveals a simple framing question that helps you identify opportunities to drive value in your role, scale solutions across properties, and unlock career growth in the process.Also see: Building Trust & The Network Effect in Hospitality A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

It's always difficult finding a deal, even in down markets, but if you're willing to be contrarian, there may be lucrative opportunities that present themselves. One example is vintage 100+ year old multifamily properties in downtown Portland, Oregon. These properties are trading at 300-400 basis points higher than suburban value-add properties that hardly cash flow, and appeal to a large subset of urban renters. Paul Del Vecchio, CEO and Founder of Ethos Companies, is investing in these high-yielding properties. Ethos has developed, manages, and invests in several thousand multifamily units. They also own and manage industrial, retail and office buildings.

Your host, Catherine Cantey, talks with Executive Performance Partner of Glass Walls Leadership, Rutherford Pascal.In this episode, we dive into what it really means to grow people, not just organizations. Our guest, Rutherford Pascal, shares lessons from 35+ years of leadership in Fortune 100 companies—rising through eight promotions by focusing on one core principle: adding value to others. From celebrating people's unique strengths to creating win-win solutions that drive massive impact, we explore how frontline leaders can shape culture, influence strategy, and unlock hidden potential in their teams.We talk about:-Empowering employees to value themselves-Importance of being great to employees -Small ideas create huge company benefits To learn more about Rutherford's work, visit GlassWallsLeadership.Com.If you'd like to be a guest on The Business Vitality® podcast, click HERE.For more information, visit CatherineCantey.com.

In this episode of the Rainmaker Podcast, host Gui Costin welcomes Dean Kantor, the founder and CEO of CoreGro, a private equity real estate firm focused on generating long-term value through strategic acquisitions and structured investments. Dean, who has over 20 years of experience in finance, private equity, and real estate, shares his journey from starting in wealth management to creating CoreGro, a platform focused on mid-market investments in U.S.Healthcare real estate.Dean reflects on his early career, beginning in wealth management where he built strong relationships with family offices and ultra-high-net-worth individuals. He credits his wealth management experience with shaping CoreGro's focus on capital preservation and long-term value creation, key pillars of the firm's philosophy. After over a decade of managing investments across various sectors, Dean launched CoreGro in 2018 to provide investors with access to real estate opportunities focused on wealth generation, downside protection, and long-term value creation.The firm operates in the mid-market, focusing on properties ranging from $3 to $15 million and above, which are too large for retail investors but too small for most institutional funds.Dean also highlights the importance of culture and the need for strategic alignment in leadership. He emphasizes that trust and collaboration are at the core of CoreGro's success, both within the team and with investors. The firm's culture is built on openness, transparency, and communication, which Dean believes is critical in building strong, lasting relationships. CoreGro's global presence allows them to efficiently manage investments, with team members based in the US and South Africa, providing a seamless 24-hour work cycle.Finally, Dean shares his vision for CoreGro's future: expanding the investor base, continuing to build relationships with both family offices and institutions, and growing the firm's platform in the healthcare real estate space. He reflects on how consistency, credibility, and a focus on culture have been key factors in CoreGro's success and will continue to be as they scale.Tired of chasing outdated leads? Book a demo to see how Dakota Marketplace simplifies your fundraising process with accurate, up-to-date investor data. 

Netflix recently covered Jerry Jones's acquisition of the Dallas Cowboys and their rise to become the world's most valuable sports franchise. Jones didn't buy a team that was immediately winning. With patience and the money to build a better product- (better players) he transformed the Cowboys into becoming Super Bowl Champions within a few years. He was a value-added buyer. Just as Jones invested time and resources to turn the Cowboys into champions, Becker applies a similar strategy in real estate by patiently improving older properties to maximize their future value. Are you ready to unlock the potential of Multifamily Syndications? Discover how Michael Becker's proven real estate syndication business can open doors to financial growth and long-term success. Visit SPIADVISORY.COM today and start your journey toward smarter investing!

Sign up to Orbit Flows here: orbitflows.com?via=theaireportSummaryIn this conversation, Ethan Reeves shares his journey from a young programmer to co-founder of Orbit Marketing, discussing the evolution of AI and its impact on marketing. He emphasizes the importance of email marketing, trust, and authority in building successful businesses. Ethan also delves into the challenges of navigating the SaaS landscape, the significance of having a structured process in place, and the joy of creating and building products that provide value to users.Chapters00:00 Introduction to Ethan Reeves and His Background02:57 The Evolution of AI and Machine Learning05:36 Founding Orbit Marketing and Its Journey08:43 The Power of Email Marketing and Newsletters11:31 Trust, Authority, and Credibility in Email Marketing14:09 The Role of Personal Stories in Newsletters17:23 Orbit Marketing's Approach to Client Engagement20:13 Building Trust Through Value in Email Communication23:05 The Challenges of Building AI SaaS Products26:02 The Myth of Easy Software Development28:58 The Reality of SaaS Valuations and Market Expectations32:53 Navigating the Vaporware Landscape35:41 Building a Sticky Software Product37:31 The Evolution of OrbitFlows39:22 The Power of Context in AI42:02 Creating Value and Reducing Friction44:28 The Importance of Stickiness in Software46:00 Execution and Vision in Startups49:56 The Pace of Development56:56 Aiming for the Stars: The Future of OrbitFlowsSign up for the newsletter: https://newsletter.theaireport.ai/subscribeJoin the community: https://www.skool.com/the-ai-report-community/about

In this episode, the hosts delve into the transformative role of AI in project management, discussing its evolution, practical applications, and the challenges of adoption. They explore the emergence of AI agents, their impact on consulting, and the ethical considerations surrounding AI integration in the workplace. The conversation also touches on the future of work, organisational changes, and the potential breakthroughs that AI may bring to the industry. In this engaging conversation, the speakers explore the interplay between knowledge, AI, and human experience. They discuss the importance of sharing knowledge, the balance between technology and human interaction, and the potential for AI to enhance project management. The dialogue also delves into philosophical perspectives on AI, the future of work, and the role of education in bridging the gap between technology and human understanding. The speakers emphasise the need for experimentation, collaboration, and a human-centric approach to technology, ultimately advocating for a fun and exploratory mindset in navigating the evolving landscape of AI.Key Takeaways People often feel stiffed by societal advances.Experimentation is key in understanding AI's capabilities.Building in public fosters confidence and knowledge sharing.AI should give us more time for human interaction.The transition to AI will be challenging for many.Humans often get in the way of technological progress.Education systems are struggling to adapt to AI.Generative models in AI mirror human intelligence.The meaning of life is not limited to intelligence.Chapters03:32 The Evolution of AI in Project Management06:16 Exploring AI Agents and Their Applications09:12 Practical Experiences with AI Agents11:54 The Future of Consulting and AI Integration14:31 The Role of AI in Organizational Structures17:32 Futurescaping: The Future of AI in Projects20:13 Overcoming Resistance to AI Adoption23:09 The Ethical Considerations of AI in Projects36:30 Creating Value in the Age of AI40:04 The Disappearance of Intermediaries44:05 The Future of Work and AI48:39 AI in Project Management53:55 Knowledge Transfer and AI01:06:22 Balancing Technology and Human Interaction01:09:52 The Future of AI and Human Interaction01:14:11 Ethics and Rights of AI01:17:24 Understanding AI's Role in Society01:24:30 Education and AI: Bridging the Gap01:33:53 Generative Intelligence: Human vs AI

In this enlightening discussion, I sit down with Tim Jack Adams, the founder of Green X7, to explore the concept of personal well-being and the metaphorical "battery" that reflects our life's energy and purpose. Tim shares his compelling journey from a dive master to a wellness expert, motivated by personal tragedies and a passion for nature. They delve into the practical steps and philosophical shifts necessary to lead a life that is both fulfilling and sustainable. What You'll Learn: The Importance of Purpose: Discover why defining the 'why' behind your actions is crucial for long-term well-being and satisfaction. Personal Battery Concept: Learn how to gauge your life’s energy with Tim Jack Adams' personal battery check – a simple tool to measure well-being across eight areas of life. Practical Interventions for Well-being: Gain insights into 'Green X7', a framework combining movement, connection, and nature to boost mental and physical health. The Role of Ego: Understand how ego can be a barrier to true happiness and why letting go of materialistic pursuits can lead to a more meaningful life. Addressing Loneliness: Examine the critical impact of relationships and belonging on subjective well-being and overall life satisfaction. Empowerment Through Simplicity: Explore how small, intentional actions can lead to significant improvements in mental health. Key Takeaways: Understanding and living your purpose can redirect your life towards a path of genuine happiness and fulfillment. Wellness isn't just about relaxation; it’s about active recovery that rejuvenates both body and mind. Simplifying life by living within your means can provide the freedom and time necessary to pursue passions and family connections. Embracing vulnerability and sharing personal struggles can improve emotional health and build stronger relationships. Regular assessment of your well-being can proactively prevent burnout and sustain energy levels. Community and connection are vital for mental health; engaging with nature and others can significantly enhance well-being. Resources: Explore Green X7's comprehensive wellness tools on their website. Stay connected with Tim Jack Adams for more insights into fostering sustainable well-being and leadership. If you find these insights valuable, consider sharing this post to inspire and support others in their journey of personal growth and fulfillment. Instagram:Greenx7 Tim's Book: Energised Support the Podcast: If you found this episode valuable, please consider subscribing to our podcast and leaving a review. Your feedback helps us continue bringing important conversations like these to a wider audience. 00:48 Tim's Early Adventures and Career Beginnings 03:12 Tragic Loss and Emotional Awakening 04:11 The Birth of Water Sports Guru 04:34 Discovering the Power of Nature 06:02 The Concept of Personal Battery 07:38 Childhood and Emotional Resilience 09:48 The Importance of Wellbeing 14:20 Living Within Your Means 16:53 The Problem with Modern Life 19:05 The Benefits of Earthing 25:11 Finding Purpose and Recharging Your Battery 30:35 The Role of Money in Happiness 31:13 Living Within Your Means 32:07 The Importance of Purpose 32:28 Ego and Financial Decisions 33:29 Balancing Work and Personal Life 34:20 The Cost of Overworking 36:13 Quality of Relationships and Wellbeing 37:42 Men and Loneliness 39:04 Challenges Faced by Middle-Aged Men 40:33 The Importance of Talking About Problems 44:03 Teaching the Next Generation 44:40 Creating Value, Meaning, and Belonging 47:30 The Green X Seven Framework 51:58 Advice for Single Parents 52:15 The Power of Small IntentionsSee omnystudio.com/listener for privacy information.

In this episode Nick Smoot sits down with Ernesto Sirolli of the Sirolli Institute. Chapters09:42 Engagement with the Community26:00 Lessons from International Aid42:36 The Joy of Helping Others46:24 Building Community Through Collaboration56:21 The Importance of Passion in Business01:00:22 The Role of Cooperatives in Society01:06:08 The Nature of Entrepreneurship01:08:57 The Debate of Nature vs. Nurture in Development01:12:03 The Role of Pain and Love in Growth01:13:50 The Importance of Community Participation01:15:24 Finding Passion and Purpose in Work01:17:46 Creating Value and Beauty in the World01:19:08 The Journey from Idea to Market01:19:57 The Sacred Act of Creation01:21:00 Unlocking Social Capital for Community Growth01:23:59 Measuring Community Prosperity through Social Capital01:25:42 The Role of Frameworks in Economic Development01:27:56 Indicators of Community Success01:32:41 Enlightened Capitalism and Community Transformation01:35:09 The Unexpected Beauty of Human Potential01:38:10 The Importance of Digital Infrastructure01:39:57 Empowering Communities for the Future

After over 100 episodes, The Deep Specialization Podcast wraps its journey with a powerful finale, a curated highlight reel featuring some of the most impactful voices in the agency world. In this special episode, host Corey Quinn revisits key moments from six standout interviews to answer the central question that has driven the show since day one: “What is the benefit of taking a vertical approach to owning an agency?” This episode captures the lessons, mindset shifts, and strategies that helped these agency leaders unlock scale, authority, and long-term success in their niches. You'll hear insights from: Jamie Adams (CRO, Scorpion) on specializing, clarifying TAM, and delivering repeatable value Alex Membrillo (CEO, Cardinal Digital) on how niching into healthcare transformed his agency Chris Yano (Founder, Rhino Strategic Solutions) on the power of reputation, focus, and giving back Ron Callis Jr. (CEO, One Firefly) on deep empathy, the truth about business ownership, vertical mastery, and premium positioning Arielle Cohen (Co-Founder, Marketing 411) on scaling fast by solving one market's exact pain points Austin Houser (Founder, Base Coat Marketing) on building a seven-figure agency in under a year through specialization and mindset resilience You'll also hear a few final words from Corey as he reflects on the show's impact and shares what's next. Whether you're still straddling multiple verticals or looking to double down on your niche, this episode is designed to inspire and equip you with battle-tested insights for the road ahead. ⏱ Episode Chapters 00:00 – Introduction and Overview 01:28 – Benefits of Verticalizing a Business 03:28 – Scaling Customer Service in a Vertical Market 05:08 – Building Confidence and Expertise in a Vertical 07:57 – Specializing in Healthcare 11:59 – Marketing Strategies for Healthcare Clients 15:24 – Challenges and Advice for Verticalizing 19:14 – Motivation and Giving Back 20:54 – Building a Legacy Through Giving Back 22:00 – Challenges and Realities of Small Business Ownership 24:06 – The Joy of Supporting Small Businesses 25:06 – The Importance of Niche Expertise 25:59 – Creating Value and Charging a Premium 28:58 – Merging and Scaling a Business 33:49 – Leveraging AI in Marketing 37:18 – Hiring and Overcoming Seasonality 38:41 – The Benefits of Vertical Market Specialization 41:16 – Podcast Evolution and Future Plans

Are you pushing your kids to get a job because you think it will teach them hard work and responsibility?You might want to rethink that strategy.In this game-changing episode, we challenge the traditional mindset that getting a job is the best way to teach kids responsibility or financial sense. Instead, we lay out a powerful case for raising children to think like entrepreneurs, not employees.We share how we've raised our own 7 children to develop grit, work ethic, and real-world resilience—without relying on traditional jobs or minimum wage work. From modeling hard things like summiting Mount Kilimanjaro to investing in books, mentorship, and business attempts, our goal is to teach ownership, not just obedience.We also address how to create an extraordinary family life by building a home culture of learning, experimentation, and high standards for personal growth. Plus, we dive into why financial education and risk-taking matter more than ever—and how using debt wisely is a skill, not a sin.If you're serious about raising independent, capable, and wealthy kids, this episode is packed with mindset shifts and tactical advice to get you there.

2:40 - Bottling the 2023s 11:43 - The Winery "Experience" Continued - Insider Thoughts 22:45 - Napa has no added value? 33:51 - What's the Problem/Rolland Interview - Do we need entry level wines? Quality is no longer the issue. Newsletter Link - https://mailchi.mp/mtgawines/summer25 Be sure to SUBSCRIBE and follow us on our social networks @mtgawines (YouTube, Instagram, The Book of Face and the Social Network Formerly Known as Twitter) MTGA Wines: www.mtgawines.com Blaire Payton Wines: www.blairepaytonwines.com

Join us for a compelling episode of the Exit Is Now podcast as Scott Snider sits down with M&A advisor and author Scott Bushkie for a candid conversation on what it really takes to sell a business. Scott shares insights from 25 years in the trenches—from his early days as the “gas station king” to building a boutique investment bank serving the underserved lower middle market. They explore how the M&A profession has evolved, what owners should expect during a sale, and the emotional weight of letting go. Scott also dives into his book Finish Strong, which helps business owners navigate value, timing, and life after the sale.Want to learn more? Go to: https://linktr.ee/theexitplanninginstituteConnect with Scott: https://www.linkedin.com/in/scott-snider-epi/============================================SUBSCRIBE TO THE PODCAST:Apple Podcasts: https://podcasts.apple.com/us/podcast/exit-is-now-plan-accordingly-with-scott-snider/id1663050204Spotify: https://open.spotify.com/show/0iXzdvQN1ApWPOk3rVytFR============================================CONNECT WITH SCOTT ON SOCIAL MEDIA   YouTube: https://www.youtube.com/channel/UC_Eh7TfhJHKRa5uc5R0uRgAFacebook: https://www.facebook.com/Exit-Planning-Institute-608403729259835Website: https://exit-planning-institute.org#ExitPlanningInstitute #ScottSnider #Podcast============================================About Scott:Scott Snider is the President of the Exit Planning Institute (EPI) and the Operating Partner of Snider Premier Growth, a small family investment company.  At EPI, Scott is responsible for the strategic direction of the organization along with overseeing the company's operations and chapter development. Since joining EPI, Scott has expanded the organization regionally, nationally, and globally, providing a transformational educational experience to advisors from all specialties across the globe.Scott Snider is a nationally recognized industry leader, growth specialist, and lifetime entrepreneur.  Two of Snider's biggest talents: market penetration and rapid growth strategies. As the operational and strategic leader of EPI, Snider thrives on helping advisors learn how to educate clients, achieve market distinction, and deliver real results.

Welcome to the Art of Value Whispering podcast In this episode of the Brilliant Business Book Festival, I'm joined by Bob Burg, co-author of the widely loved book: The Go-Giver.   ‍ Bob's writing started with a practical sales book, Endless Referrals, but soon realized the power of storytelling. That led to The Go-Giver, a business parable built around timeless relationship-building principles. ‍ In this insightful episode, Bob shares why giving in business isn't about self-sacrifice - it's about building deep, trusted relationships that grow your impact and income.  ‍ Through storytelling, timeless principles, and real-world experience, he reveals how shifting focus from getting to giving is the secret to sustainable business success. ‍ Join me in this episode to discover practical insights for growing a value-led business, navigating boundaries,asking boldly, and building a brand others can't help but advocate for. ‍ ‍ “Success in business isn't about taking, it's about becoming the kind of person others know, like and trust.” - Bob Burg ‍ In this Week's Episode... ‍ In this episode, you will learn: ‍ Why The Go-Giver was written as a parable, and how that format transforms learning. The true difference between Go-Givers, Go-Getters, and Go-Takers. How value is perceived in the other people's eye and how you define it . Why introverts are naturally better at sales, and how to lean into that. How to give generously without becoming a doormat or burning out. ‍

In this episode of One Vision, we welcome Jennifer White, Senior Director at J.D. Power , to discuss key financial trends and how our industry is responding to consumer needs in these challenging times. Jennifer shares insights from J.D. Power's data on consumer financial health, and we explore consumer behavior amidst inflation, job security concerns, and other economic pressures. From the rising relevance of digital engagement, to personalization and the adoption of AI in financial services, don't miss out on this crucial conversation and eye-opening stats. Tune in and stay ahead of the curve!

Kelly talks to Lori Rosenkopf, Vice-Dean of Entrepreneurship at the Wharton School of Business. Her new book is called, Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation.  “I think we've all watched too much Shark Tank.” “My definition of entrepreneurship is value creation through innovation.” “I think to be a great entrepreneur, you have […]

Today on Power Tips Unscripted, Arlin Sorensen, the CEO of Oak Road Consulting joins the show. Understanding the art of creating value within your business is pivotal, especially in the context of planning your exit strategy. It's all about setting clear goals for your personal wealth and translating that into a business value target that […] The post Creating Value: A Guide to Maximizing Your Company's Worth with Arlin Sorensen – [Best of PowerTips Unscripted] appeared first on PowerTips Unscripted.

Welcome to episode #990 of Six Pixels of Separation - The ThinkersOne Podcast. Lori Rosenkopf is the Simon and Midge Palley Professor at the Wharton School of the University of Pennsylvania, and currently serves as the Vice Dean of Entrepreneurship. In that role, she oversees Wharton's Venture Lab and its West Coast campus, while continuing her long-standing research into social networks, innovation and how knowledge flows between people, companies and technologies. Before her academic career, Lori worked as a systems engineer for Kodakand AT&T Bell Labs, giving her a rare blend of practical and academic insight into how organizations innovate. She's also the author of the new book Unstoppable Entrepreneurs – 7 Paths for Unleashing Successful Startups and Creating Value through Innovation. It's a smart, grounded book that expands the definition of entrepreneurship, shifting it away from the mythology of Silicon Valley unicorns toward a more inclusive, pragmatic framework of value creation across industries and backgrounds. Lori's experience guiding more than 20,000 students has helped her see entrepreneurship not as a single path, but a set of diverse approaches, whether you're building something disruptive, innovating inside a larger company, or launching a mission-driven startup. In this episode, we explore the evolving nature of entrepreneurial identity and why many of the old narratives no longer fit. We talk about the role of failure, the rise of creators as entrepreneurs and the impact of AI on idea generation. Lori also shares her thoughts on market fit, how to foster innovation in organizations, and why community and mentorship are more critical than ever. There's a realism here that's refreshing: entrepreneurship isn't always glamorous, but it can be deeply meaningful. We also dive into the challenges of corporate disruption, the future of work and the tension between profit and social impact. If you've ever felt like you don't fit the stereotype of an entrepreneur, this conversation might help you realize that the stereotype is the problem… not you. It's a powerful reflection on how we build, why we build and who gets to build. Enjoy the conversation… Running time: 56:28. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on X. Here is my conversation with Lori Rosenkopf. Unstoppable Entrepreneurs – 7 Paths for Unleashing Successful Startups and Creating Value through Innovation. Wharton School of the University of Pennsylvania. Venture Lab. Follow Lori on LinkedIn. Chapters: (00:00) - Introduction to Entrepreneurship and Innovation. (03:01) - The Ecosystem of Entrepreneurship Education. (06:02) - Dispelling Myths: The Reality of Entrepreneurs. (08:57) - Defining Entrepreneurship: Value Creation Through Innovation. (12:04) - The Shopify Effect: Accessibility and Challenges in Entrepreneurship. (15:01) - Surviving the Grind: The Reality of Entrepreneurial Life. (18:03) - Market Fit: The Holy Grail of Entrepreneurship. (20:50) - The Rise of the Content Creator as Entrepreneur. (31:18) - The Cult of Personality in Entrepreneurship. (32:40) - The Role of Age in Entrepreneurship. (34:36) - AI and Idea Generation for Entrepreneurs. (39:21) - The Disruption of Traditional Corporate Roles. (41:42) - Value Creation Beyond Profitability. (44:31) - Changing Work Culture and Entrepreneurial Mindset. (46:34) - Innovations in Business Models and Technology. (48:47) - The Importance of Community in Entrepreneurship. (51:52) - Trends in Entrepreneurship and Future Outlook. (54:34) - Understanding Failure in Entrepreneurship. (55:56) - Wealth Inequality and the Role of Entrepreneurs.

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. John Swigart, who was named a 2020 Mid-Atlantic Entrepreneur of the Year, has been responsible for overseeing all aspects of Pie since its establishment in May 2017. He brings over 20 years of experience in tech-enabled insurance and financial services businesses. Prior to Pie, he served on the Esurance executive team for 13 years. John holds a B.A. in Economics from Haverford College. Top 3 Value Bombs 1. The first and second primary drivers of any person's success are grace and blessings; the third is what you end up doing with those two things. 2. Pie is successful in the market because they make it easier, faster, and more affordable for people. 3. Work towards your vision, have clarity, and ensure that you understand what might need to change along the way as you go towards that vision. Find out what Pie can offer you and your business - Pie Insurance Website Sponsor Franocity - Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance.

Polish doesn't build trust—personality does. And no one understands that better than TikTok creators, who turn raw ideas into magnetic, shareable content every day.In this episode, we're pulling marketing lessons from TikTok's creative chaos with the help of Rhonda Hughes, award-winning B2B marketing leader.Together, they explore what B2B marketers can learn from leading with authenticity, embracing low-fi experimentation, and having the courage to make something truly original.About our guest, Rhonda HughesRhonda Hughes is a storyteller and connector of people and ideas with 18 years of experience helping brands engage their customers and audiences. She believes in creating value, not noise, and she has a knack for inspiring teams to push boundaries with fresh, fun, relevant content, campaigns, and programs. Rhonda's team's work has earned recognition from Mashable, Business Insider, Hubspot, Sprout Social, KISSmetrics, Content Marketing Institute, and snagged her a spot on North Bay's 40 under 40 “Ones to Watch” list, noted among the “Top 50 Women in Content”, and awarded for "Best B2B Campaign on TikTok."What B2B Companies Can Learn From TikTok Creators:Fun is a strategy—not a distraction. Brands win when they lean into playfulness—not just performance. “The brands that, to me, the companies that feel like they win are the ones that are really always putting their audience in the center and trying to figure out a way to be useful and be human and be playful,” Rhonda says. This kind of joyful creativity builds connection—and makes your brand memorable.Imperfect content is often the most relatable. Audiences don't crave polish—they crave authenticity. “The most engaging content isn't the most polished… you can tell that this was just a creative idea and somebody with their camera and they're rallying the folks internally around how they bring the story to life,” Rhonda says. “And that's part of what makes it so relatable and likable.” Let your audience in on the process, not just the finished product.Iterate like a creator. TikTok's best creators don't get stuck in strategy mode—they test, tweak, and try again. That mindset is essential for B2B marketers too. “TikTok creators are constantly iterating… they've gotta test formats and hooks and trends and sounds, and they have to move fast and be playful with this,” Rhonda says. The takeaway? Strategy doesn't mean overthinking. It means being in motion.Quotes*“You just never know what's gonna work. So you kind of have to be okay with trying and missing and trying again.”*“You want to build content that's gonna resonate with your audience and also be something they want to share.”*“If you're not enjoying what you're making, your audience probably isn't either.”*“It's not about going viral—it's about showing up over and over again.”Time Stamps[00:55] Meet Rhonda Hughes, Award-Winning Marketer[03:37] The Power of Authenticity on TikTok[06:00] Engaging Content Strategies[10:34] Spotlight on Successful TikTok Campaigns[16:16] Creative Marketing Examples[27:28] The Power of Authenticity in Social Media[29:37] The Bravery of Unique Marketing Strategies[30:33] TSA's Unexpected Social Media Success[32:39] The Importance of Fun and Experimentation in Marketing[42:03] Creating Value, Not Noise[43:37] The Utility of Content and Audience Engagement[50:03] Final Thoughts and Advice for Marketing LeadersLinksConnect with Rhonda on LinkedInAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Welcome to the 600th episode of The New Warehouse Podcast, recorded live from ProMat 2025. Kevin chats with married co-founders Nate and Jessica Schisler, the dynamic duo behind Maven Circular and its operations arm, Maven Fulfillment and Recommerce (Maven FR). The two bring decades of collective experience in reverse logistics, fulfillment, and circular commerce. Their mission? Help brands maximize value from returned goods while reducing waste and inefficiency across the supply chain. In this episode, they share how they went from consulting to running warehouses and why faster return processing is the hidden lever brands aren't pulling.Get your free ID Label sample right here. Lift smarter with TAWI Follow us on LinkedIn and YouTube.Support the show

Yogi Roth is a college football analyst, bestselling author, performance coach, and Emmy-nominated filmmaker who's spent over 20 years studying what makes great athletes and leaders thrive. A former wide receiver at Pitt and assistant coach under Pete Carroll at USC, Yogi has worked with elite quarterbacks, champion teams, and high performers across industries. He's the host of The It Factory podcast and co-author of Win Forever, and his passion lies in helping people chase what matters with purpose, curiosity, and joy.Reflection questions Proving Yourself Right vs. Proving Others Wrong: How might your approach to challenges change if you focused on proving yourself right rather than proving others wrong? What impact would this shift have on your coaching style or parenting approach? Creating Value vs. Climbing Ladders: In what specific ways are you creating value for those you lead or parent? How might you shift your focus from "climbing the ladder" to making a meaningful impact in your current role? The Seeker Mentality: How are you modeling curiosity and a "seeker mentality" for your athletes/children? What questions could you ask more often to foster this mindset in those you lead? Transformational Impact: What would it look like if your athletes/children wanted to stay connected with you 5-10 years from now? What small changes could you make today to become more transformational and less transactional in your approach? Process Over Outcome: Where in your coaching or parenting are you overly focused on outcomes rather than process? What is one area where you could shift your attention to be "maniacal about the process" instead of the result?Download my FREE 60 minute Mindset Masterclass at www.djhillier.com/masterclassDownload my FREE top 40 book list written by Mindset Advantage guests: www.djhillier.com/40booksSubscribe to our NEW YouTube channel: https://www.youtube.com/@MindsetAdvantagePurchase a copy of my book: https://a.co/d/bGok9UdFollow me on Instagram: @deejayhillierConnect with me on my website: www.djhillier.com

Precious metals contribute approximately 90% of Guanajuato Silver Company's (TSXV: GSVR | OTCQX: GSVRF) revenue, strategically positioning the company for long-term value.In this interview, Chairman & CEO James Anderson discusses the company's background and what sets it apart in the Mexican junior exploration space. He also delves into the strategic acquisition of all Mexican mining assets from Great Panther Mining and outlines what investors can look forward to from the company's multiple projects in the coming months—developments that could significantly impact its value and share price. Explore the company's potential in the full video!Discover Guanajuato Silver Company's portfolio: https://www.gsilver.com/Watch the full YouTube interview here: https://youtu.be/9pfuol9nRSkAnd follow us to stay updated: https://www.youtube.com/@GlobalOneMedia?sub_confirmation=1

Precious metals contribute approximately 90% of Guanajuato Silver Company's (TSXV: GSVR | OTCQX: GSVRF) revenue, strategically positioning the company for long-term value.In this interview, Chairman & CEO James Anderson discusses the company's background and what sets it apart in the Mexican junior exploration space. He also delves into the strategic acquisition of all Mexican mining assets from Great Panther Mining and outlines what investors can look forward to from the company's multiple projects in the coming months—developments that could significantly impact its value and share price. Explore the company's potential in the full video!Discover Guanajuato Silver Company's portfolio: https://www.gsilver.com/Watch the full YouTube interview here: https://youtu.be/9pfuol9nRSkAnd follow us to stay updated: https://www.youtube.com/@GlobalOneMedia?sub_confirmation=1

Want to level up your life or business? Start by forming powerful partnerships through ecosystem mergers—connections where both parties create mutual value. Kris Krohn reveals why giving first is the fastest path to growth, and how collaboration expands your influence. Tune in for strategies to find aligned partners and build a network that multiplies your impact.

This episode's guest is someone who's spent her career studying—and championing—entrepreneurs who don't always fit the Silicon Valley mold. Dr. Lori Rosenkopf is the Vice Dean of Entrepreneurship at the Wharton School and the author of the new book Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation. In this short guide, Lori explores how success doesn't have to mean dropping out of college to start a venture-backed unicorn in your garage. Instead, she highlights seven distinct paths that entrepreneurs can take to build impactful ventures, whether they're bootstrapped, mission-driven, or even working within larger companies. Drawing on her years of research and mentoring at one of the world's top business schools, Lori introduces what she calls the “Six Rs” of entrepreneurial mindset—Reason, Relationships, Resilience, Resources, Results, and Recombination—as core principles that help explain why some founders succeed where others falter. In this conversation, we talk about the entrepreneurs Lori profiled in her book—from disruptors and acquirers to accidental founders—and what their stories can teach us about resilience and innovation.  If you've ever thought “I'm not the typical entrepreneur,” perhaps Lori will convince you that maybe there's no such thing. Discussed in this episode Lori discusses the work of Spirovant Sciences and its CEO Dr. Joan Lau. Paul recommends reading Shoe Dog and Super Founders. Wharton offers curriculum in Entrepreneurship & Innovation for both undergraduates and MBAs. The Venture Lab is Penn's home for student entrepreneurs.  Some entrepreneurs rely on SBA loans rather than equity investments.  The Hult Competition is a global competition that challenges university students to develop innovative social enterprises that address pressing global issues. Get to know Lori Rosenkopf Lori Rosenkopf is the Simon and Midge Palley Professor at the Wharton School of the University of Pennsylvania. As Vice Dean for Entrepreneurship, she serves as Wharton's faculty director for Venture Lab, Penn's home for student entrepreneurs, and also their San Francisco campus. In a prior role as Vice Dean of Wharton's Undergraduate Division, she introduced a new curriculum and developed experiential classwork in the tech sector. For over thirty years, Rosenkopf has taught entrepreneurship and management of technology to more than 20,000 high schoolers, undergraduates, MBAs, and executives, connecting these learners to many of the most entrepreneurial alumni at Wharton and Penn through treks, panels, and classes. Rosenkopf received her PhD in Management of Organizations from Columbia University, her MS in Operations Research from Stanford University, and her BS in Operations Research and Industrial Engineering from Cornell University. She worked as a systems engineer at AT&T Bell Laboratories and Eastman Kodak between her degrees. Rosenkopf lives in Philadelphia with her partner, Allan, and their dog, Winston.

Kevin "KD" Dixie joins Colion and talks about his rough upbringing and how firearms saved his life. And how he's now using that new purpose in life to educate today's generation and spreading his knowledge.

In today's episode, I sit down with Amanda Reese, a former Division I athlete turned elite event strategist, to talk about what really makes an event unforgettable. Amanda shares how she designs experiences around emotion, business value, and long-term impact, always keeping content and community at the core. We talk through her approach to matching the right people with the right room, creating moments that feel personal, and turning events into content machines that keep delivering. She also opens up about staying grounded in chaos, managing shifting expectations, and how her early experiences in sports helped shape her ability to thrive in high-pressure environments.