Discover the latest in experiential retail, marketing, and pop-ups including fashion, restaurants, art, and entertainment. During each 30-45 minute episode of this seasonal series, the Pop Up Biz podcast, Host Susan Sandler will be talking with thought leaders and pop-up activators from agencies, retailers, technology and real estate companies, as well as the brand founders, influencers and entrepreneurs who are making it happen every day. You’re going to hear about the new business models, creative strategies, technology innovations that are leading brands into deeper levels of ROI, customer engagement, new partnerships and growth. PopUpSummer! Founder, and experiential and digital marketing pro, Susan Sandler specializes in bringing brands to life through curating unique experiences for consumers. Download these dynamic conversations about what’s new, what’s working and what’s next.
By PopUpSummer! and Advertising Week
Amanda Patterson, Co-Founder and CEO of The Call List, takes us behind the scenes of her live video shopping plug-in that integrates with e-commerce platforms like Shopify, allowing real-time interaction from a brand's audience. We also discuss on this episode: How live video shopping gives loyal and new brand customers a voice and a chance to … Continue reading The Power of Live Video with Amanda Patterson, The Call List →
Terrence Charles, Executive Director of Events and Brand Partnerships for Hearst magazines, fills us in on: How to leverage the power of a media brand to shine a light on key cultural initiatives The new technology platforms which are engaging readers in conversation and commerce and propelling legacy brands forward Active Employee Resource Groups that … Continue reading Moving Fashion Forward with Terrence Charles, Hearst Media →
Andrea Fornarola, Founder/CEO of Elements, discusses her journey as an entrepreneur in the boutique fitness and wellness space, which began with pop-up classes in retail, studio, and office settings. A self-proclaimed hustler with an A list of private clients, we talk about her ascension into physical studios, live-streaming, and on-demand programming, including: Incorporating fashion activewear, healthy … Continue reading The Art and Hustle of Boutique Fitness →
Jeff Snyder, Founder/CEO of Inspira Marketing, discusses his agency practice with purpose, including how to: Use Ethnography to understand consumer mindsets better Grow an internal culture that attracts positivity and elevates productivity Support a mission-based business and work with the world's greatest brands
DeeAnn Campbell of Harbor Retail talks about the need for all retail channels to be familiar to customers between platforms. She describes how: Websites need to work with the store flow and provide integration into pop-up design Using modular and flexible displays made out of new sustainable materials can be quickly reconfigured for experiential retail … Continue reading Harmonic Retail →
Alex Cohen, a VP at Compass Real Estate, develops strategies for retail, commercial office, and mixed-use acquisition and lease transactions. For the past 20 years, he has specialized in launching international brands in the U.S. and has developed deep expertise in mixed-use real estate marketing. On this episode of The Pop-Up Biz podcast with Alex … Continue reading Real Estate Matters featuring Alex Cohen, Compass Real Estate →
Katie Hunt is the Co-Founder and CRO of Showfields, “The Most Interesting Store in the World.” With stores in New York and Miami, Showfields offers emerging brands a hybrid in-person and digital platform to increase revenue, grow brand awareness, and gain valuable consumer insights. Katie started her career as the third employee at Warby Parker, … Continue reading The Show and Tell of Experiential Retail featuring Katie Hunt, Showfields →
In 2008, Indie Lee introduced her mission driven, clean skincare brand after being diagnosed with a life-threatening brain tumor that doctors felt could be environmentally derived and attributed to something as simple as what she was putting on her skin. This was her awakening. After surviving a successful surgery, she embarked upon a new journey, … Continue reading 5. Indie Lee: Building A Clean Beauty Brand, Leveraging the Power of Experiential Events to Educate & Empower Others →
Michelin Star Chef, Austin Johnson Joins The Pop-Up Biz, Host and PopUpSummer! Founder, Susan Sandler
Emmy Award winner David Korins builds show-stopping sets for Broadway and beyond!
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