Podcasts about boutique fitness

What's the number nobody talks about? For boutique fitness studio owners, it's the sale price. But this episode isn't just for owners preparing to sell. It's for anyone who wants to build a studio that is more valuable, more transferable, and less dependent on them carrying the whole business. Shay and Barry sit down with Mitch McGinley, founder of Boutique Fitness Broker and author of The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio. Mitch helps yoga, Pilates, and boutique fitness studio owners prepare for successful exits. After buying and selling his own yoga studio with his wife Karson, he became the person other studio owners turned to when they were ready to sell. Since then, he has helped close 70+ studio transactions totaling $30M. In this conversation, we talk about what buyers are actually looking for, why owner-dependence creates risk, how systems and team training build confidence, and why a strong brand is not just a marketing asset... it's an operational asset. Whether you want to sell in two years, ten years, or never, this episode will change the way you think about the business you're building. Connect with Mitch or request a free copy of his book while supplies last: Website: https://boutiquefitnessbroker.com/ Email: mitch@boutiquefitnessbroker.com Instagram: https://www.instagram.com/boutiquefitnessbrokers Ready to build a brand and business that can last beyond you? Book a Fit Call with us: https://fitcarma.com/northstar

Enterprise partners that serve boutique fitness—from tech providers and wellness platforms to recovery brands and corporate wellness programs—have a major opportunity ahead. The businesses that understand how studios are evolving will be positioned to grow alongside them. Why hybrid fitness is becoming the new industry standard How AI, wearables, and personalization are reshaping member expectations The growing demand for wellness, recovery, and longevity services Why community a critical retention driver How to reduce friction and create more value for studios Timestamps: 00:00 – Boutique Fitness Outlook   00:41 – Hybrid Fitness Wins   03:06 – AI & Personalization   05:20 – Tonal Pop-Up    07:50 – Holistic Wellness & Recovery   12:06 – Community Drives Loyalty   13:15 – Future-Proof Strategies   15:09 – Wrap-Up  Subscribe to The Business of Boutique Fitness for ongoing insights into the trends, challenges and opportunities shaping the future of boutique fitness.

Text me what your #1 studio problem is right now for my research. Add your email.What if your biggest opportunity isn't getting more leads?What if it's helping more of the students you already have become consistent?I recently attended a boutique fitness webinar packed with data around member behaviour, retention, revenue and community. The examples weren't Community Yoga Studios... but the lessons absolutely apply.In this episode, I translate the findings into practical ideas you can use right away in your own Community Yoga Studio.In this episode:• The 4 member segments every Community Yoga Studio has and how to identify them• Why the "Situationship" group makes up over 70% of members and may be your biggest growth opportunity• The surprising 5-visit milestone and why getting students to class quickly matters• Which members drive the biggest impact on revenue and retention• Why quarterly challenges can improve attendance long after they end• Practical ways to increase visit frequency and engagement• How leading studios are using loyalty, referrals, milestones and automations to grow smarter• Why human connection is still the secret ingredient behind every successful Community Yoga StudioThe Community Yoga Studios growing sustainably aren't just getting more leads.They're helping more people build routines, feel seen, and become part of the community.And the data gives us some pretty amazing clues on how to do exactly that.Grab a spot in Michael's calendar for the GROW-A-STUDIO coaching package.  FREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink

What if the reason you hate working out isn't because you're lazy, but because the space was never built with you in mind? Most of us have been there. You walk into a gym, the mirrors are everywhere, someone yells something about burning off the weekend, and you spend the whole class watching yourself and wondering why you don't look like everyone else. In this episode, we get into why boutique fitness has become as much about belonging as exercise, the emotional exhaustion of fitness culture, and why Tara thinks most people don't actually hate working out nearly as much as they hate the experience surrounding it, plus: Why she removed the mirrors from her fitness studio entirely and what that one decision says about everything else she's built How she's created a fitness community where the energy people walk in with is protected and the judgment doesn't get through the door What strength training for women looks like when the goal is chasing strong instead of chasing skinny How she runs a genuinely body positive gym without making it a whole thing every single session Why belonging, safety, and joy turn out to be the health behaviors that actually keep people consistent and what HAES fitness has to do with it If you've always had a heavy feeling before, during and after going to your fitness studio, you'll need to hear what Tara shared in this episode about inclusive fitness as it's such a breath of fresh air. Let's rebrand wellness together! Elizabeth, Tara & Maria   Connect with us! The Ultimate Self Care Planner: https://elizabethharrisnutrition.ck.page/9e817ab37e   Elizabeth Harris, MS, RDN, LDN FB: Health and Healing with Intuitive Eating community https://www.facebook.com/groups/healthandhealingwithintuitiveeating Instagram: https://www.instagram.com/ElizabethHarrisNutrition Take the free quiz, What Type of Eater Are You?: https://elizabethharrisnutrition.com/quiz Join The Nourished Table: https://elizabethharrisnutrition.com/recipe-club   Tara De Leon, Master Personal Trainer Email: FitnessTrainer19@hotmail.com Instagram: https://www.instagram.com/tara_de_leon_fitness Join Tara's Newsletter: www.taradeleonfitness.com/connect   Maria Winters, LCPC, NCC Instagram: https://www.instagram.com/coaching_therapist/ FB: https://www.facebook.com/MWcoachingtherapy Website: www.thecoachingtherapist.com   If you want to start a podcast or grow your existing one, visit julianabarbati.com and let them know we sent you!

What does it look like to have a world-class CMO in your corner without the full-time price tag? In this episode, Alloy founder Rick Mayo sits down with Erin Levzow, CMO at CapitalSpring, to talk about the real value of fractional marketing leadership. Erin has held CMO roles at Wingstop, Freebirds, Museum of Ice Cream, and Marcus Hotels, and now works across the full CapitalSpring portfolio to help franchise brands build stronger marketing systems and better internal teams. She and Rick dig into how she mentors marketers inside growing companies, why most franchisees make the mistake of betting everything on one marketing channel, and what the faucet-and-bucket analogy tells you about why your spend is or is not working. They also talk about the human connection at the core of the Alloy model and why that matters more than ever in an AI-driven world. If you are building a franchise brand or trying to get more out of your marketing team, this episode is worth your time. Listen in to learn what great franchise marketing leadership actually looks like. Key Takeaways: 00:00 There Is No Silver Bullet 02:48 From Vegas Dead-Body Apartment to CMO 05:00 Wingstop, Museum of Ice Cream and the Road to CapitalSpring 07:32 Why CapitalSpring Recruited Erin onto Their Own Team 09:26 What a Fractional CMO Actually Does Day to Day 13:04 The Cyclical Relationship Between Franchisees and Customers 16:42 Why Alloy Stood Out as a Marketing Story 17:36 Mentoring Marketers Who Want to Do Everything Themselves 21:06 The Faucet and Bucket: Why Dripping Does Not Work 23:36 Do Not Get Drunk on Digital 25:16 The Karaoke Question Additional Resources: - Alloy Personal Training - Learn About The Alloy Franchise Opportunity --------- You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts! To learn more about the Alloy Personal Training Franchise Opportunity, visit

In this episode, Deb Coviello sits down with Shaun Grove, CEO of Stride Fitness and seasoned fitness franchising executive. Shaun's career path is anything but conventional — from playing college and professional football, to practicing law, to becoming an FBI agent, to scaling Club Pilates from 11 locations to 150+ under Exponential Fitness. He shares what it really takes to build a franchise system that lasts, why the "grow fast or die slow" mindset can be dangerous, and why he believes the future of fitness lies at the intersection of cardio, strength training, and recovery — all under one roof. Whether you're a C-suite leader, an aspiring entrepreneur, or a fitness enthusiast, this episode is packed with hard-won wisdom about leadership, systems, and building something that truly scales. Episode Highlights: 9:01 — Acquiring Stride Fitness and Leading Through a Messy Transition Shaun describes how he took over Stride Fitness, which had 17 struggling locations, and gave franchisees a transparent choice: evolve, go independent, or exit. His willingness to help owners on their terms — working with landlords and lenders — set the tone for the kind of leader he is and the culture he was building. 11:47 — Why a Law Degree Makes You a Better Leader (In Any Field) Shaun reflects on how the critical thinking, communication, and problem-solving skills developed in law school have been invaluable across every role he's held — from litigator to FBI agent to franchise CEO. A reminder that foundational skills transfer far beyond the career path you started on. 17:58 — The Biggest Lesson in Franchising: You're in the Royalty Business Shaun delivers one of the most important insights in franchising: your success as a franchisor is entirely tied to the success of your franchisees. Selling territories is not the goal — getting those locations open, profitable, and sustainable is. This mindset shift is what helped Club Pilates grow responsibly and predictably. 25:38 — The Future of Fitness: Cardio + Strength + Recovery in One Place Shaun explains the vision behind the redesigned Stride Fitness model — a 2,000–2,800 sq ft boutique studio blending cardio, strength training, and recovery (massage chairs, compression therapy, red light therapy, and myofascial release) into a single membership. He argues that strength training is the missing piece in most fitness routines, especially for longevity. Shaun Grove is the CEO of STRIDE Fitness, a boutique studio concept blending cardio, strength, and recovery under one roof. A former attorney and FBI agent turned fitness franchising executive, Shaun previously served as President of Club Pilates — growing it from 11 locations to 700+ worldwide — before acquiring and redesigning STRIDE with a bold new vision for the future of fitness. Connect with Shaun:https://www.linkedin.com/company/stride-franchisehttps://www.instagram.com/stridefitness_huntingtonbeach/ For more information about my services or if you just want to connect and have a chat, reach out at: https://dropinceo.com/contact/See omnystudio.com/listener for privacy information.

What happens when a franchisor and its franchisees are both running ads at the same time, targeting the same people? In this episode, Alloy founder Rick Mayo sits down with Aren Johnstone, CEO of Franchise Ramp, to talk about one of the most misunderstood problems in franchise marketing: duplicate spend. Aren breaks down why national and local budgets so often work against each other, what a properly divided marketing funnel actually looks like, and how Franchise Ramp built a system that makes every dollar, national and local, work harder. Aren also shares how he got his start buying an e-commerce business his senior year of high school, why he eventually left that world for franchising, and what Franchise Ramp's no-contract model says about where their confidence comes from. If you are an Alloy franchisee, a prospective owner, or just trying to understand where your brand fund actually goes, this episode gives you a clear answer.

[NIEUWE AFLEVERING] Hoe bouw je boutique fitness keten waar alle cool peeps willen sporten?Wat als ik je vertel dat het verschil tussen "nog een fitnessstudio" en een brand waar verhuurders, investeerders én cool girls voor in de rij staan, geen toeval is? Dat het pure brand strategy is, gemaakt nog vóór er één fiets in de zaal stond?

What's the difference between a website that looks great and one that actually brings in business? In this episode, Alloy founder Rick Mayo sits down with Jimmy Weeks, CEO of Internet Strategy Labs, to dig into what separates high-performing websites from digital dead ends. Jimmy has built nearly 700 websites over 25 years and built one of the first franchise analytics dashboards in the industry. He knows what works and more importantly, why. They cover how to design for different buyer personas, why time-on-site has dropped from three minutes to under one, how the back end of your site can quietly kill your marketing results, and why building for function before beauty is almost always the right call. If you run a franchise location or are evaluating the performance of your brand's web presence, this one is worth your time.

What does it really take to scale a fitness brand — and find the right investment partner to help you get there?  In this episode, we sit down with Bryan Dickinson from CapitalSpring to discuss his path into franchise-focused private equity, what it takes to thrive in the industry, and what made Alloy Personal Training a standout investment opportunity. Bryan breaks down how CapitalSpring evaluates brands, why the franchisee experience is central to any smart franchisor investment, and how their growth-first partnership model helps founders scale with confidence.  If you're a founder, franchisee, or fitness professional curious about what smart capital and the right partnership can do for a brand, this episode is worth your time. #AlloyPTFranchise #TeamAlloy #StrongerTogether #CapitalSpring #FranchiseGrowth #FitnessIndustry #PrivateEquity Key Takeways: 1:20 - Bryan's background 2:10 - Discovering consumer & moving to sector specialist at Capital Spring (2019) 3:10 - Joining right before COVID  4:00 - What it takes to succeed in PE 7:10 - Closing on Christmas Eve — staying positive through the hard moments 8:10 - About Capital Spring  9:55 - Origins in food & bev franchising and expanding to gyms, car wash, pet, auto 11:30 - What Capital Spring provides beyond capital  13:00 - Portfolio stats — 280+ investments, 90+ brands, 7,000 brick-and-mortar locations 13:20 - Why investing on both franchisor & franchisee sides gives unique perspective 16:00 - Investment diligence — beyond the financials, what Capital Spring evaluates 17:00 - Why Alloy stood out 17:50 - Why strength training has staying power 18:55 - Longevity trends, GLP-1 tailwinds, and the case for muscle mass 20:05 - Alloy's franchising playbook  22:15 - The importance of great management teams and trust in any partnership 23:20 - Dispelling bad PE narratives — most founder-friendly firm, growth focus only 26:15 - Capital Spring's mission    Additional Resources: - Alloy Personal Training - Learn About The Alloy Franchise Opportunity --------- You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts! To learn more about the Alloy Personal Training Franchise Opportunity, visit

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with finance expert Danielle Hayden to unpack the hidden money mistakes that many boutique fitness studio owners make without even realizing it. From relying on a bank balance to judge business health to overlooking debt, profit margins, and cash flow, this conversation shines a light on the financial red flags that can quietly undermine a growing studio. Seran and Danielle explore what Pilates studio owners, yoga studio owners, and barre studio owners really need to understand about their numbers so they can make smarter decisions, grow a more profitable boutique fitness business, and avoid costly mistakes that lead to stress, burnout, and financial uncertainty.To learn more about Kickstart Accounting go here >> https://kickstartaccountinginc.com/And get the healthy numbers info here https://kickstartaccountinginc.com/healthyGot a question for Seran? Add it here

You didn't open your studio to feel trapped. But are you driving yourself into the ground anyway? If everything depends entirely on you, all the time, your studio can't scale—or even survive.  Burnout shouldn't be a given. Get a better plan from Caroline Plambeck and Connor McGarry in Episode 724: How to Grow Your Boutique Fitness Studio Without Burning Out. Plug your energy leaks: pinpoint tasks you dread and reassign them  Let go: delegate true ownership with clarity to quash learned helplessness Plan the playbook: build SOPs that provide direction and answer questions  Trade perfection for progress: accept 80% execution to get free from doing it all Think bigger: block non-negotiable hours to work on the business, not just in it Believe it or not, by releasing some control and redefining your role, you can stop endless grinding and start sustainably growing. Take your first steps with Episode 724. Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

April 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Enhanced Games launches performance medicine platform offering peptides, testosterone, and hormone therapies to consumers ahead of May event Whoop files trade dress infringement lawsuit against AI health startup Bevel over UI design shortly after raising $575M at $10.1B valuation Nike closes all Nike Studios locations including West Hollywood and Austin sites, exiting boutique fitness as some reopen under FitLab brands Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co  

In this episode, we sit down with Madison Ciccone — master instructor at SoulCycle, speaker, coach, and now navigating her mom era. We talk about her journey into the world of boutique fitness, what it actually took to stand out in one of the most competitive spaces in the industry, and how she built longevity after nearly a decade of teaching and reaching hundreds of thousands of riders. Madison shares what people don't see behind the scenes of being a top instructor, how she's expanded her impact beyond the bike through speaking and personal brand building, and how motherhood has shifted her relationship with ambition, balance, and burnout. It's an honest conversation about growth, identity, and what it really looks like to evolve through different seasons of life and career. Enjoy!Follow Madison on Instagram: https://www.instagram.com/madisonciccone/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com

Boutique fitness studio owners instinctively know how to tackle Q1's typical surge with master multitasking and endless adrenaline. But then comes April. Now what?   This month doesn't have to mean an inevitable slowdown. Seize the opportunities with Lisa Taylor and me in Episode 719: What to Do in Your Boutique Fitness Studio in April. Level set at your new normal: treat April as your benchmark for the rest of the year Conduct a postmortem: analyze Q1 marketing and sales to identify what worked best  Move your merch: update retail offerings & order your customized summer drop Cultivate good karma: host Member Appreciation Week or Friends & Family Week Pause purposefully: reflect and plan with a half-day or full-day leadership retreat   April shouldn't just be a cooldown or same old, same old. Smart boutique owners use it to look back, look around, look ahead and look inward. See how it's done well in Episode 719.  Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/

Studio ownership can look full, successful, and thriving on the outside… yet still feel incredibly lonely on the inside. In this episode of The Pilates Business Podcast, host Seran Glanfield explores the hidden truth behind burnout in a pilates studio and boutique fitness business — isolation. From carrying the emotional weight of leadership to navigating decisions, finances, and growth alone, Seran unpacks why so many studio owners feel disconnected even when their schedules are packed. She shares the mindset shifts, structures, and support systems that help studio owners move from overwhelm to clarity, confidence, and sustainable growth. If you've ever felt like you're building your pilates business on your own, this episode will feel like a much-needed exhale.Learn more and join Thrive hereGot a question for Seran? Add it here

Crunch Fitness went bankrupt in 2009 and today it's valued at over $1.5 billion. So what changed? In this video, I break down the real numbers behind the Crunch Fitness franchise model, including startup costs, royalties, membership data, cash operating profit, and what the FDD actually reveals about how much these gyms make. We'll look at sales by performance tier, rent costs, equipment financing, churn risk, and whether this is truly one of the most profitable gym business models in 2026. If you're thinking about buying a fitness franchise like Crunch or Planet Fitness, this breakdown will help you understand the real risk and real upside before you invest.---------------------------------------------------Considering Investing In A Franchise?

In this episode, host Jack Thomas digs into The Fit Guide's data from its 2026 Singapore launch, based on anonymous visits to the city's top clubs and brands. While some standards have improved, the data also highlights clear and significant areas for improvement.   SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support!   Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution   NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter   THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram  

701: AI & Automations for Boutique Fitness

In this episode of The Pilates Business Podcast, host Seran Glanfield breaks down one of the biggest misconceptions holding boutique fitness studio owners back: the belief that discounts will fix long-term revenue problems. Spoiler alert — they won't. Instead, Seran reveals how a clear, intentional sales process can help Pilates studios and boutique fitness businesses fill classes, improve retention, and grow predictable revenue without racing to the bottom on price. From understanding why discounts attract the wrong clients to learning how your sales process actually begins long before someone walks through the door, this episode is a must-listen for Pilates studio owners who want sustainable growth, aligned clients, and a business that feels calmer and more profitable.

In this powerful year-in-review episode of The Pilates Business Podcast, host Seran Glanfield breaks down the real story behind the boutique fitness boom of 2025—and what every Pilates, barre, and yoga studio owner must understand heading into 2026. With the global boutique fitness market climbing toward $60B, Seran uncovers the trends, data, and mindset shifts reshaping how consumers choose movement, community, and long-term wellness. From the rise of AI in studio operations, to the surge in Gen Z and millennial clients, to the industry-wide shift toward longevity and holistic well-being, this episode gives boutique fitness owners the clarity and direction they need to build stronger, more sustainable, and more profitable studios in the year ahead.Got a question for Seran? Add it here

Thinking about selling your fitness studio one day? The smartest move is to start preparing long before you're ready. In this episode of Sharkpreneur, Seth Greene interviews Mitch McGinley, Founder and CEO of Boutique Fitness Broker, who has guided countless entrepreneurs through one of the biggest transitions of their lives—selling their business. With experience spanning studios, spas, gyms, and beyond, Mitch brings both empathy and expertise to the exit process. In this episode, he shares common mistakes to avoid, trends shaping boutique fitness, and how to set up your business so it sells for the maximum value. Key Takeaways: → How selling a yoga studio opened the door to advising others. → The difference between being a broker, consultant, and advisor. → How biggest mistakes business owners make include having messy books, unclear HR, and being too tied to the business. → Why talking openly about selling makes deals easier and better. → How to turn a dragged-out deal into a multimillion-dollar exit. Mitch McGinley is a former studio owner, business broker and exit planning advisor specializing in boutique fitness. He originally worked in hotel management with Omni Hotels, and then with an investor who was flipping boutique hotels in San Diego. Shortly thereafter, he and his wife Karson bought their favorite yoga studio. During that time he began consulting in the boutique fitness industry, teaching seminars at Mindbody University and other fitness conferences all over the world, helping studio owners make better business decisions. After successfully selling his studio in 2019, he merged all of his worlds to create Boutique Fitness Broker, helping other entrepreneurs in this industry maximize their biggest payday. He has helped facilitate over 60 transactions in the past five years, with over $10M in transacted value in 2024 alone. Connect With Mitch: Website: https://boutiquefitnessbroker.com/ Instagram: https://www.instagram.com/boutiquefitnessbroker/ LinkedIn: https://www.linkedin.com/in/mitchmcginley/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Thinking about selling your fitness studio one day? The smartest move is to start preparing long before you're ready. In this episode of Sharkpreneur, Seth Greene interviews Mitch McGinley, Founder and CEO of Boutique Fitness Broker, who has guided countless entrepreneurs through one of the biggest transitions of their lives—selling their business. With experience spanning studios, spas, gyms, and beyond, Mitch brings both empathy and expertise to the exit process. In this episode, he shares common mistakes to avoid, trends shaping boutique fitness, and how to set up your business so it sells for the maximum value. Key Takeaways: → How selling a yoga studio opened the door to advising others. → The difference between being a broker, consultant, and advisor. → How biggest mistakes business owners make include having messy books, unclear HR, and being too tied to the business. → Why talking openly about selling makes deals easier and better. → How to turn a dragged-out deal into a multimillion-dollar exit. Mitch McGinley is a former studio owner, business broker and exit planning advisor specializing in boutique fitness. He originally worked in hotel management with Omni Hotels, and then with an investor who was flipping boutique hotels in San Diego. Shortly thereafter, he and his wife Karson bought their favorite yoga studio. During that time he began consulting in the boutique fitness industry, teaching seminars at Mindbody University and other fitness conferences all over the world, helping studio owners make better business decisions. After successfully selling his studio in 2019, he merged all of his worlds to create Boutique Fitness Broker, helping other entrepreneurs in this industry maximize their biggest payday. He has helped facilitate over 60 transactions in the past five years, with over $10M in transacted value in 2024 alone. Connect With Mitch: Website: https://boutiquefitnessbroker.com/ Instagram: https://www.instagram.com/boutiquefitnessbroker/ LinkedIn: https://www.linkedin.com/in/mitchmcginley/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Pilates Business Podcast, host Seran Glanfield breaks down why January is the biggest opportunity month for every boutique fitness studio — and why waiting until after the holidays to plan your campaigns is the fastest way to miss out on revenue, retention, and long-term growth. Seran shares how forward-thinking studio owners inside her Thrive coaching program are preparing NOW for 2026, and the mindset shifts that help Pilates, barre, and yoga studio owners walk into the new year confident, strategic, and ready to scale. If you want a profitable, sustainable Pilates business that doesn't rely on last-minute hustling, this episode will show you where to start.Got a question for Seran? Add it here

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Mitch McGinley, founder of Boutique Fitness Broker, joins the podcast to share how he transformed a struggling yoga studio into a 5× exit and went on to help over 70 owners sell their businesses. He talks about growing his brokerage to $20M in annual deals, the emotional ups and downs of exiting, and the common mistakes owners make when preparing for a sale. Mitch opens up about navigating COVID, learning disciplined focus, and building a business that now supports his dream life in Spain. His journey blends resilience, smart strategy, and deep passion for helping small business owners achieve life-changing exits. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Mitch McGinley says the hardest thing in growing a small business is learning how to say no. He explains that owners constantly get pulled in different directions — ideas, opportunities, people, problems — and without the discipline to say no, you end up overwhelmed and unfocused. What's your favorite business book that has helped you the most? Mitch McGinley says his favorite business book is "Built to Sell" because it clearly explains how to shape a business into a scalable, well-structured operation that can run without the owner and eventually be sold for strong value, making it one of the most useful guides he's ever read. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Mitch McGinley says there are many great podcasts and online learning resources to help grow a small business, but instead of naming just one, he recommends continuously listening to a wide variety of shows and learning platforms because each one offers unique perspectives, lessons, and insights that can help business owners improve their skills, sharpen their thinking, and stay adaptable as their business grows. What tool or resource would you recommend to grow a small business? Mitch McGinley says that the number one tool or resource he recommends for growing a small business is artificial intelligence, because owners who don't embrace AI right now risk falling behind, while those who use it can save time, make smarter decisions, improve marketing, and operate far more efficiently. What advice would you give yourself on day one of starting out in business? Mitch McGinley says the advice he would give himself on day one of starting out in business is simply "It's gonna be okay." He explains that the journey is full of stress, doubt, and unexpected challenges, but looking back, he realizes that things always work out when you stay consistent, keep learning, and push through the hard moments. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: You don't owe anybody anything, so focus on the few things that truly matter each day – Mitch McGinley Sell your business when everything is perfect, not when you're going through chaos –  Mitch McGinley Discipline is the habit that keeps small business owners moving forward when everything feels overwhelming – Mitch McGinley  

Send Jackie A Message!Building a yoga business is exactly like practicing yoga: you show up, you try something, you evaluate what worked and what didn't, you breathe, and you keep going. But most yoga and Pilates teachers stop evaluating their business actions—or they try something once, it doesn't work, and they quit.In this episode, we walk through the exact process I teach my clients for turning their idea of a beautiful, successful yoga or Pilates business into reality.You'll learn:How to get clear on what kind of yoga or Pilates business you want to buildWhy the "how" doesn't matter before you start (and what to focus on instead)The 3 evaluation questions to ask after every action you takeHow to evaluate your results objectively without making them mean anything about youWhy building a business is the same practice as getting into a challenging yoga poseThis episode is for yoga teachers, Pilates instructors, and studio owners who are ready to stop waiting until they're "ready" and start building the business they've been dreaming about.Listen now to learn how to practice building your business the same way you practice on your mat.Work with Jackie Murphy Say Hi on Instagram @studioceoofficial Level up your Marketing Skills in the Free Marketing Training:https://www.jackiegmurphy.com/3-marketing-mistakes Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Welcome to this bonus podcast episode! When it comes to KPIs, studio owners typically fall into extremes. They either track everything and get overwhelmed—or nothing at all and are unaware of the true health of their business. In Episode 688: The KPI Blueprint: What Boutique Fitness Owners Actually Need to Track, Alina Cooper and Heather Garrick identify exactly which metrics are critical to watch.   Leverage leads: check how many, where they're from, conversion and time to purchase Check your pulse: study retention and churn rates as the heartbeat of your business Monitor the money: know your monthly recurring revenue, expenses and profit Know their worth: calculate your client's average lifetime value, which drives revenue Make it happen: schedule a weekly KPI hour to identify issues and monitor trends   When you keep eyes on the right data as a studio owner, you get valuable insights to make informed decisions. Unlock power and peace of mind in Episode 688.   Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!     www.studiogrow.co www.linkedin.com/company/studio-growco/

In this episode of The Pilates Business Podcast, host Seran Glanfield shares the secret to turning every client into a raving fan — without spending a dime on ads. If you've ever wondered why some studios seem to have a never-ending stream of referrals while others struggle to fill classes, this episode is for you.Seran breaks down the difference between simply teaching classes and crafting experiences that leave clients eager to tell everyone they know about your studio. You'll learn how to design intentional client touchpoints, create emotional connections, and develop simple systems that keep your members coming back (and bringing their friends, too!).✨ Whether you're running a Pilates studio, barre studio, or any boutique fitness business, this conversation will help you refine your client journey, boost retention, and grow your revenue — all through the power of exceptional experiences.Got a question for Seran? Add it here

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most common — and costly — misconceptions in the boutique fitness world: the idea that busyness equals success. If your Pilates studio looks full but your profits don't reflect it, this episode will completely change the way you think about growth.Seran unpacks what she calls “The Revenue Illusion” — the false sense of success that comes from packed classes, full schedules, and discounted offers that quietly drain your margins. She explains why a bustling schedule doesn't always mean a profitable Pilates business and how to spot the hidden leaks that may be holding your boutique fitness studio back.You'll learn how to shift from chasing “busy” to building true profitability and sustainability, and how redefining success can transform both your income and your quality of life.

Confused about whether your team should be classified as employees or independent contractors? You're not alone — and getting it wrong can cost you big time. In this episode of Female emPOWERED, host Christa Gurka sits down with returning guest Katie Santos, founder of FitnessHR, to unpack everything studio and wellness business owners need to know about HR compliance, classification, and protecting your business.Together, Christa and Katie break down real-world examples from Pilates, yoga, and physical therapy studios, explain what the IRS and state laws actually look for, and share actionable steps to help you stay compliant and build a more sustainable, professional team.Whether you're in Florida's “Wild West” of HR or strict-law California, this episode will help you understand: ✅ The legal difference between an independent contractor and an employee ✅ How misclassification can trigger audits, lawsuits, and major financial risk ✅ What you can (and can't) require contractors to do ✅ Why switching to employees can actually increase your studio's value ✅ What to include in your employee handbook and operations manual ✅ End-of-year HR to-dos: reviews, time-off policies, and pay structures ✅ How to set expectations clearly without losing your “cool boss” vibeIf you want to protect your business, lead with confidence, and ensure your HR foundation supports your growth — this episode is a must-listen. 

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Dan Uyemura, CEO and Founder of PushPress, to explore how AI and technology are reshaping the fitness industry while keeping the human touch at the core. Key topics include: Why boutique gym owners remain optimistic despite economic headwinds. How AI tools like Gym Happy are changing client engagement. The balance between human-to-human connection and automation. Why churn and onboarding are the most important KPIs to track. How AI adoption differs across generations and what that means for gyms. The importance of trust, privacy, and protecting client data. Predictions on how AI will evolve in fitness over the next few years. Why execution matters more than optimism when running a gym. How community and culture will always anchor fitness experiences.

Your social media feed can be an invitation into your brand world, or a fancy display case. You didn't open a studio to perform. You opened it to help people feel stronger, steadier, more themselves. If your posts impress colleagues but the person walking in after a long day doesn't see themselves in it, something's out of alignment. In this conversation, we put the member back at the center, so your words feel like a welcome, your visuals feel like a promise, and your feed feels like the doorway into a room where they belong.   Shout-outs Kink Pilates: @kink_pilates; @kinkpilates_academy RE:FORM LAB: @reformlabpilates   Book a North Star Session fitcarma.com/northstar

In part 2 of this series, we continue considering how what's happening in the boutique fitness industry today impacts tomorrow. (Spoiler: There's massive opportunity to look forward to!)   Get the lay of the land—and the roadmap—as Coach Rachel Prairie and I unpack trends that are evolving the industry in Episode 679: The Next Decade of Boutique Fitness, Part 2.    Small towns: studios are increasingly targeting Tier 3-Tier 5 markets  Premium plus: luxury 3.0 and concierge fitness are tailoring holistic experiences  Drop-ins that bounce: the aggregator bubble requires a 20-25% conversion rate Homogenization & commoditization: boutique brand differentiation is critical Team trials: instructors need more mentoring, and the labor shortage persists    Plus, on the horizon are unique methods within modalities, integrated sensory experiences and boutique gym pop-ups. Anticipate your studio's unlimited potential with Episode 679.    Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

What does it really take to build a brand that moves people? In this conversation, Jeff Zwiefel (former President & COO of Life Time) pulls back the curtain on the principles and systems behind one of the most trusted names in fitness. We unpack how a clear North Star, codified standards, and aligned teams create a consistent experience at scale, without losing soul. If you're a studio owner, program director, or instructor leader, this episode is a blueprint: start with purpose, translate it into the way your experience is taught and hosted, build systems for reliability, hire and train for alignment, and innovate only when it serves the mission. Jeff's insights validate everything we teach at Fitcarma about turning brand into an operating system, so your promise is felt in every class, every interaction, every location. What you'll learn Why a North Star is the foundation for scale and trust The tenets of a Life Time–level experience (and how to translate them to any size studio) How standards, training, and culture make consistency teachable What “innovation with integrity” looks like (evolve without diluting your identity) Discover your North Star Ready to lead with clarity? Apply for a North Star Brand Strategy Session with Fitcarma and turn these principles into your playbook: fitcarma.com/northstar. Build a brand that moves people, and give your team the structure to deliver it every day.

Although boutique fitness for mass market consumption is only about 20 years old, it has altered the fitness industry forever. And, y'all, what's up ahead looks incredibly promising!   Peek into the crystal ball as Coach Rachel Prairie and I reveal some exciting predictions for the next 10 years in Episode 678: The Next Decade of Boutique Fitness, Part 1.    Hot spots: lots of innovation & education in APAC, Australia, Western Europe   The powerhouse: 47% of new studio openings are Pilates (majority Reformer) Good feeling: recovery, wellness and functional medicine are on fire Girl power: huge female-driven health opportunities with boutique members Stronger than ever: strength training continues to surge worldwide    With the industry expected to grow from $51.6B today to $85.9B by 2030, studio owners should be proactively seeking opportunities to scale now. Episode 678 gives you some options.    Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Tessa Thomas, co-founder of Pipeline Solutions, a Toronto-based SaaS platform helping boutique fitness studios streamline operations, automate workflows, and unlock data-driven insights. Tessa shares how the business launched in 2019, navigated the chaos of COVID-19, and still achieved 300%+ annual growth post-pandemic. Now operating globally with clients across North America, Australia, and beyond, Pipeline's success is rooted in deep industry knowledge, user-centric design, and a strong remote team. Tessa discusses the importance of personal development, transparency in leadership, and obsessing over metrics like churn to drive real impact. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Tessa Thomas believes the hardest thing in growing a small business is that it's a daily effort—you have to consistently show up and ensure everything works as expected. She highlights how even the biggest businesses operate day-to-day, and for small business owners, there's no room for autopilot. From team absences to tech issues, she emphasizes that running a business requires constant attention, problem-solving, and staying close to the people you're serving, which can be both challenging and crucial. What's your favorite business book that has helped you the most? Tessa Thomas's favorite business books that have helped her the most are 10x Is Easier Than 2x and Be Your Future Self Now by Dr. Benjamin Hardy and Dan Sullivan. She says these books have really stuck with her—not just for business growth, but also for gaining personal clarity and direction. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Tessa Thomas recommends The Startup CEO Show by Mark MacLeod as a great podcast for small business growth. Mark, a former CFO at Shopify and now a coach for startup CEOs, shares deep insights and interviews with founders, especially within the Canadian ecosystem. Tessa appreciates the practical advice and founder-focused conversations that help navigate the challenges of scaling a business. What tool or resource would you recommend to grow a small business? Tessa Thomas recommends Slack as a key tool to help grow a small business. While it may seem simple, she emphasizes that strong, clear communication is critical—especially for remote teams. Slack keeps everyone connected, aligned on goals, and engaged with the company's purpose, making it essential for maintaining momentum and team cohesion during growth. What advice would you give yourself on day one of starting out in business? Tessa Thomas says the advice she would give herself on day one of starting her business is simple but powerful: “It's worth it.” She'd remind herself that despite the challenges and uncertainties ahead, the journey, growth, and impact make it all worthwhile. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: The business will never outgrow the founder—your mindset sets the ceiling – Tessa Thomas Harmony, not balance, is the key to sustaining life and business together – Tessa Thomas Success isn't a destination; it's a commitment to keep showing up every day – Tessa Thomas      

Episode Summary:Thinking about selling your fitness or wellness business one day? This episode is a must-listen. Christa Gurka sits down with Mitch McGinley, founder of Boutique Fitness Broker, to unpack the highs, lows, and lessons learned from her own seven-figure studio sale.Together, they explore what makes a business truly sellable, how deal structures are formed, what to expect during due diligence, and how SBA financing, SDE, and EBITDA play into your valuation. They also get real about the emotional rollercoaster of letting go — from collapsed deals to closing day relief.Mitch also shares his journey from yoga studio owner to digital nomad living in Spain, and how he's helped sell over 70 boutique fitness studios, including Christa's.Whether you're years away from selling or just want to make your business more profitable and sustainable, this episode is packed with practical, real-world insight you won't hear anywhere else.What You'll Learn:The anatomy of a studio sale from start to finishHow to value your studio using SDE and EBITDAWhy you need clean financials, reasonable comp, and operational independenceWhat can go wrong (and right!) during due diligenceWhy Christa walked away from her first deal — and how her second deal turned into a winHow to mentally and financially prepare for an exitThe difference between a lifestyle business and one that's ready to sellTips for studio owners looking to grow through acquisitionConnect with Mitch McGinley: Website: boutiquefitnessbroker.com Email: mitch@boutiquefitnessbroker.com Instagram: @boutiquefitnessbrokerWant to make your business more profitable, scalable, and sellable — even if you never plan to sell? Check out Christa's programs at fitbizstrategies.com and follow her on Instagram at @christagurka.

In this episode, Christa takes you behind the scenes of a live training she hosted for her Inner Circle clients, all about how to get better results from AI tools like ChatGPT. If you've ever felt stuck staring at a blinking cursor when trying to write content - or ended up with a robotic, boring blog post - this episode is for you.You'll learn exactly how to write better prompts that get you high-quality content tailored to your brand voice, audience, and goals.What You'll Learn in This Episode:Why most people get bad content from AI—and how to fix itThe formula for a high-performing blog prompt (hint: it starts with “Act as a…”)Real-time examples:“Caring for your feet in the summer” → transformed into an SEO-rich, client-attracting blog“Pilates and pelvic health for women in menopause” → turned into a carousel, reel, blog, and email ideaHow to target your content for different types of buyers:Ready-to-buyInformation-gatherersLurkersWhat backlinks are and how to use them for SEO (including a genius idea for backlink swaps with peers)Tips for making ChatGPT content sound more like you (and not like a robot)

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke is joined by Julian Barnes, Co-Founder and CEO of The BFS Network, a market intelligence and growth accelerator for beauty, fitness, and self-care businesses. In his role, Julian serves as a strategic growth advisor, helping BFS members enhance profitability and scale smarter. With a background that includes marketing leadership roles at Velocity Sports Performance and Oasis Day Spa, Julian later co-founded Body Local, NYC's premier networking platform for wellness professionals. Today, he leads BFS, which supports business owners by offering collaborative learning, operational training, and access to high-impact products and services. Tune in as Bryan and Julian explore innovation and the evolving needs of the modern, boutique fitness business. For those who wish to purchase the full BFS Report, use Discount Code FIT-C for $50 off. One Powerful Quote: 38:10: “Focus on the one thing that's the most important thing to get you to the next milestone.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 1:41: Julian shares his personal journey and background in the fitness industry. 4:13: Julian talks about the lifecycle of boutique fitness and how the industry is evolving. 7:40: Bryan and Julian reflect on the origins of boutique fitness and the iconic brands that shaped the space. 13:50: Julian talks about boutique modalities and the renewed popularity of pilates.  22:59: Julian speaks about the convergence of fitness, recovery, longevity, and beauty. 27:51: Julian offers his perspective on the growing role of strength training. 30:22: Bryan and Julian discuss intermediaries, membership dynamics, and business models. 37:57: Julian imparts his pearls of wisdom to the listeners.  Bullet List of Resources: https://bfsnetwork.com/ www.BFSReport.com https://www.slideshare.net/slideshow/the-rise-of-boutique-studio-fitness-concepts/66643673 Guest Contact Information: https://www.linkedin.com/in/julianabarnes/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this insightful episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most powerful (yet often overlooked) marketing tools for boutique fitness studios: client reviews and testimonials. If you've ever felt like you're shouting into the marketing void, wondering why your efforts aren't converting or why retention feels so elusive — this episode is for you!Seran dives into the psychology behind why testimonials drive trust and conversions, how to strategically use them throughout your marketing funnel, and why not all testimonials are created equal. Studio owners will walk away with actionable tips on how to collect story-driven reviews that actually move the needle for their Pilates studio, barre studio, yoga studio — or any boutique fitness business.Tune in to learn how to build credibility, increase conversions, and fuel retention using the voices of your happiest clients.Got a question for Seran? Add it here

What if music isn't just a good playlist in your classes, but the most powerful tool you have to transform how your clients feel, heal, and remember your brand? In this unforgettable episode of the Fitcarma Podcast, we sit down with Emma Marshall, researcher, educator, and author of Music is Medicine, to explore the deep, untapped potential of music as a tool for nervous system regulation, emotional imprinting, and embodied experience. Emma's story begins with a collapse—burnout, illness, and a body that wouldn't respond to words. What brought her back was rhythm, movement, basslines, repetition, and dance. Her work now bridges global sound traditions, neuroscience, and somatic healing to show us how music isn't entertainment. It's technology for healing, connection, and community. Whether you're a studio owner, creative director, or fitness leader, this conversation will reframe how you think about music inside your brand experience. We discuss: Why your playlists might be overstimulating your clients instead of regulating them The key moments in a class where music can shift emotional states How rhythm creates memory, loyalty, and trust in your brand Why reclaiming ritual in group fitness may be the future of retention How to lead your team toward more intentional, immersive experiences If you care about client retention, emotional resonance, and becoming a studio people don't just attend but truly feel, this is a must-listen.

Disclaimer: This is a sponsored episode. Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Sell your fitness business with confidence and clarity—this episode featuring Mitch McGinley offers the expert insights you need to make a profitable, purposeful exit.If you're a studio owner, tired of the daily grind and wondering how to escape without burning it all down, this conversation is your roadmap. Mitch McGinley, a former yoga studio owner and now a specialist in business exits, shares exactly how to structure, price, and position your business for a successful sale. Whether you're overwhelmed by staff management, uncertain about your studio's value, or simply ready for a new chapter, this episode will answer the questions you're already searching for.Discover how today's boutique fitness trends affect valuations, what potential buyers are really looking for, and why you don't need to be a massive franchise to make a meaningful profit. Mitch also weighs in on business acquisition vs startup strategies, offering practical advice for both buyers and sellers in the fitness space.If you're dreaming of becoming a location independence entrepreneur, Mitch's own life—running his business remotely from Spain—demonstrates what's possible when you prepare your exit smartly. He explains how an optimized sale isn't just about cash—it's about freedom, legacy, and designing life on your own terms.

Whether you're a fitness newbie or a seasoned gym owner, there's something in this episode for everyone. Remember to engage with us in the comments, share your thoughts, and let us know what topics you'd like to hear in future episodes!

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Julian Barnes, Co-founder and CEO of BFS. Julian unpacks critical trends shaping boutique fitness—like the explosive growth of Pilates studios, the impact of tariffs on equipment pricing, and the secrets behind the most profitable studios. If you're a studio owner, investor, or just passionate about the business of fitness, this is an essential listen packed with actionable insights. This LIFTS episode covers: The power of hiring a full-time manager. Studio profitability benchmarks and benchmarks. Tariffs, supply chains, and pricing strategy. The growing role of experience in member retention. Why Pilates is outperforming other modalities. To learn more about the 2024 BFS State of the Industry Report, click here: https://main.bfsnetwork.com/state-of-the-industry-report Use discount code "LIFTS" to get $50.00 off your copy of the report.  ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   00:00 Welcome Back to LIFTS 02:00 Introducing Julian Barnes 03:30 The BFS Network & State of the Industry 05:10 Breaking News: Exponential Fitness & Sequel 08:45 Studio-Level Performance vs Portfolio Models 11:20 The Impact of Tariffs on Equipment Imports 16:15 Rethinking Global Manufacturing Strategies 19:40 How Operators Can Sell Outcomes, Not Features 21:00 Profitable Studios Have One Key Role… 24:00 Trainer vs. CEO: What Studio Owners Must Become 27:30 FER: Find, Enroll, Retain 30:00 Aggregators like ClassPass: Help or Hindrance? 33:00 Pilates Is Booming—Here's Why 37:00 What Actually Works in Boutique Fitness 42:00 Raise Prices, Raise Value 45:00 Takeaways: Fundamentals Over Fads 48:30 Disney-Level Client Experience? Why It Matters 50:00 Wrap-up & How to Get the Report

Ashley Marand Iwanicki is the founder and CEO of The Collective Studios, a boutique fitness brand in New Hampshire that's redefining what it means to lead with purpose, build community, and create experiences that actually move people. In this powerful conversation, Ashley shares how a vivid dream sparked the vision for her studio, what it means to build a brand rooted in expansion and belonging, and the bold leadership decisions that helped her scale with soul. As a Fitcarma brand, Ashley partnered with us to clarify her message and elevate the Collective Studios identity into something bigger than a studio—it's now a brand people feel. In this episode, we go behind the scenes of what it really takes to build something that resonates on every level. You'll hear us dive into: The moment she realized fitness had to be more than workouts How Collective Studios blends performance with purpose What it really takes to develop a high-performing, empowered team The systems that drive consistency and connection across locations Why staying in the messy middle is part of the magic And how transformation begins with creating the conditions for people to return to themselves This episode is part of our new Brands That Move People series, where we spotlight founders who are doing things differently—and doing it well. If you're a studio owner, instructor, or creative leader in the fitness space, this one will leave you fired up.

Abby Hoffmann, founder of Yantra Studio, talks with J about their formative years and opening another yoga center again after they both swore they never would. They discuss ashtanga rooms in the late 90's, classes getting sweaty, being asked to teach before TT's existed, moving out of the city, bringing yoga to dance training, emergence of rock star teachers, freer approaches to asana, taking a gig at hot studio chain, advantages to the boutique fitness model, learning business skills, patterns of attendance, and being rooted in your community.   To subscribe and support the show… GET PREMIUM. Say thank you - buy J a coffee. Check out J's other podcast… J. BROWN YOGA THOUGHTS.    

 In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Daniel Kosmala from Uscreen to break down exactly what it takes to create a successful video-on-demand platform in 2025. If you've ever dreamed of turning your classes into a scalable online offer—but got stuck on where to start—this one's for you. Daniel shares expert insights from working with thousands of boutique fitness pros, from Pilates to yoga and beyond. They dive deep into monetization strategies, the must-have elements of a high-converting funnel, and how even small audiences can generate big income. Learn how to launch lean (yes, your iPhone will do!), find your niche, and build a loyal online community that fuels revenue month after month.Whether you're still teaching in-studio or want to go all-in on digital, this episode is your roadmap to building a profitable, scalable Pilates business beyond your four walls.Learn more about Uscreen hereFollow on IG here @uscreentv  Got a question for Seran? Add it here

Episode Description & Show Notes: This week, a fitness influencer went viral for saying people over 200 pounds shouldn't be allowed in Pilates class—and that instructors with a “gut” shouldn't be teaching. Yes, she deleted the video. But the damage was done. Thousands of people agreed with her. This is the fitness industry we're still up against. And in this episode, we're not just pushing back—we're burning the whole narrative down. We break down 13 research-backed reasons why building your fitness brand around body transformation isn't just unethical—it's lazy, outdated, and costing you money. What we cover: Why transformation-based branding leads to low retention and high churn How extrinsic motivation backfires (and what the neuroscience says) The impact of shame-based messaging on mental health How to actually build emotional loyalty that fuels long-term growth Why purpose-driven brands scale better—and feel better This episode is part reckoning, part guidebook. We brought the science, the lived experience, and the tools to help you build a brand that doesn't just sell workouts—but moves people. Whether you've already left the old model behind or are still working your way out of it—this one's for you. If this message resonates, share it. Post it. Text it to your team. Forward it to another studio owner. This is how we shift the industry—together.   SPRING INTO SUMMER AUDITS (Limited-Time Offer) Want to be sure your brand is saying what it's supposed to—and that your class experience is reinforcing it? Brand Strategy Audit with Barry – $150 Experience Architecture Audit with Shay – $150 Bundle both for $250 We'll review your messaging, experience delivery, and help you align your brand with what actually works—ethically, emotionally, and financially. DM us “AUDIT” on Instagram or email us at hello@fitcarma.com   Citations & Research Sources McGonigal, K. (2020). The Joy of Movement: How Exercise Helps Us Find Happiness, Hope, Connection, and Courage. https://www.penguinrandomhouse.com/books/562466/the-joy-of-movement-by-kelly-mcgonigal/ Singh, B. et al. (2023). Effect of Physical Activity on Symptoms of Depression and Anxiety in Adults: A Meta-Review of Meta-Analyses. British Journal of Sports Medicine. https://bjsm.bmj.com/content/early/2023/02/16/bjsports-2022-106195 Ducharme, J. (2022). Mental Health Benefits Are Getting Americans Back to the Gym. TIME Magazine. https://time.com/6233766/mental-health-benefits-exercise/ Inspire360 (2023). Mental Health Issues Are on the Rise: How the Fitness Industry Can Help. https://blog.inspire360.com/mental-health-and-the-fitness-industry/ Mintel (2023). Exercise Trends and Mental Wellness in the U.S. https://www.mintel.com (requires subscription access) Mindbody Wellness Index (2022–2023). Top Reasons Americans Exercise. https://www.mindbodyonline.com/business/education/blog/wellness-index Clear, J. (2018). Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. https://jamesclear.com/atomic-habits Harvard Business Review (Reichheld & Schefter, 2000). The Economics of E-Loyalty. https://hbr.org/2000/07/the-economics-of-e-loyalty Blink Fitness. Mood Above Muscle Campaign Case Study. https://www.blinkfitness.com/about/mood-above-muscle PubMed (Tiggemann & Zaccardo, 2015). “Fitspiration” on Social Media: Body Image Effects of Fitspo vs. Self-Compassion. https://pubmed.ncbi.nlm.nih.gov/26176993/ Two Brain Business (2019). The Real Problem With 6-Week Challenges. https://twobrainbusiness.com/the-real-problem-with-6-week-challenges/ Marshall, E. (2025). Music Is Medicine: How Rhythm Heals the Body and Moves the Soul. https://musicismedicine.co Fitcarma Brand Strategy Guide (2025). Internal brand framework. https://fitcarma.com

n this episode, CEO Luke Carlson recaps six powerful insights from the 2025 Discover Strength Summit in Dallas. From expert perspectives on pain management and resistance training for older adults, to hospitality-driven leadership lessons and the fight against health misinformation—this episode is packed with actionable takeaways for fitness professionals and clients alike.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany. In part 2 of this episode, Matthew and Mo are joined by: Michelle Dand, Head of Fitness Product and Programming of David Lloyd. Benjamin Roth, Co-Founder and CEO of Urban Sports Club. Jim Pisani, CEO and Board Member of Life Fitness Hammer Strength. David Stalker, Ambassador for EuropeActive.   This episode covers: Evolution of branded group fitness programming at premium clubs in response to boutique competition. The rise of budget boutique fitness concepts in Europe and their rapid scaling approach. Equipment manufacturing strategy and the renewed focus on both cardio and strength equipment. Impact of global political climate and tariffs on fitness equipment production and pricing. The industry's decade-long transition from fitness-focused to health-focused approaches. The importance of offering multiple fitness modalities to meet diverse consumer preferences. To learn more about EHFF, click here: https://www.europeactive.eu/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   00:00 Intro 02:36 David Lloyd's Response to Market Trends 05:00 Challenges and Lessons from Standalone Boutiques 07:28 Budget Boutique Market and Its Impact 27:58 Life Fitness and Hammer Strength's Evolution 41:35 Impact of Global Political Climate on Business 49:37 David Stalker's Reflections on Industry Growth 50:55 Mentorship and Advisory Roles 52:09 Future of the Fitness Industry