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In part 2 of this series, we continue considering how what's happening in the boutique fitness industry today impacts tomorrow. (Spoiler: There's massive opportunity to look forward to!) Get the lay of the land—and the roadmap—as Coach Rachel Prairie and I unpack trends that are evolving the industry in Episode 679: The Next Decade of Boutique Fitness, Part 2. Small towns: studios are increasingly targeting Tier 3-Tier 5 markets Premium plus: luxury 3.0 and concierge fitness are tailoring holistic experiences Drop-ins that bounce: the aggregator bubble requires a 20-25% conversion rate Homogenization & commoditization: boutique brand differentiation is critical Team trials: instructors need more mentoring, and the labor shortage persists Plus, on the horizon are unique methods within modalities, integrated sensory experiences and boutique gym pop-ups. Anticipate your studio's unlimited potential with Episode 679. Catch you there, Lise PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/
Fitness Career Mastery Podcast: Group Fitness | Personal Training | Studio & Gym Business
What does it really take to build a brand that moves people? In this conversation, Jeff Zwiefel (former President & COO of Life Time) pulls back the curtain on the principles and systems behind one of the most trusted names in fitness. We unpack how a clear North Star, codified standards, and aligned teams create a consistent experience at scale, without losing soul. If you're a studio owner, program director, or instructor leader, this episode is a blueprint: start with purpose, translate it into the way your experience is taught and hosted, build systems for reliability, hire and train for alignment, and innovate only when it serves the mission. Jeff's insights validate everything we teach at Fitcarma about turning brand into an operating system, so your promise is felt in every class, every interaction, every location. What you'll learn Why a North Star is the foundation for scale and trust The tenets of a Life Time–level experience (and how to translate them to any size studio) How standards, training, and culture make consistency teachable What “innovation with integrity” looks like (evolve without diluting your identity) Discover your North Star Ready to lead with clarity? Apply for a North Star Brand Strategy Session with Fitcarma and turn these principles into your playbook: fitcarma.com/northstar. Build a brand that moves people, and give your team the structure to deliver it every day.
Although boutique fitness for mass market consumption is only about 20 years old, it has altered the fitness industry forever. And, y'all, what's up ahead looks incredibly promising! Peek into the crystal ball as Coach Rachel Prairie and I reveal some exciting predictions for the next 10 years in Episode 678: The Next Decade of Boutique Fitness, Part 1. Hot spots: lots of innovation & education in APAC, Australia, Western Europe The powerhouse: 47% of new studio openings are Pilates (majority Reformer) Good feeling: recovery, wellness and functional medicine are on fire Girl power: huge female-driven health opportunities with boutique members Stronger than ever: strength training continues to surge worldwide With the industry expected to grow from $51.6B today to $85.9B by 2030, studio owners should be proactively seeking opportunities to scale now. Episode 678 gives you some options. Catch you there, Lise PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Tessa Thomas, co-founder of Pipeline Solutions, a Toronto-based SaaS platform helping boutique fitness studios streamline operations, automate workflows, and unlock data-driven insights. Tessa shares how the business launched in 2019, navigated the chaos of COVID-19, and still achieved 300%+ annual growth post-pandemic. Now operating globally with clients across North America, Australia, and beyond, Pipeline's success is rooted in deep industry knowledge, user-centric design, and a strong remote team. Tessa discusses the importance of personal development, transparency in leadership, and obsessing over metrics like churn to drive real impact. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Tessa Thomas believes the hardest thing in growing a small business is that it's a daily effort—you have to consistently show up and ensure everything works as expected. She highlights how even the biggest businesses operate day-to-day, and for small business owners, there's no room for autopilot. From team absences to tech issues, she emphasizes that running a business requires constant attention, problem-solving, and staying close to the people you're serving, which can be both challenging and crucial. What's your favorite business book that has helped you the most? Tessa Thomas's favorite business books that have helped her the most are 10x Is Easier Than 2x and Be Your Future Self Now by Dr. Benjamin Hardy and Dan Sullivan. She says these books have really stuck with her—not just for business growth, but also for gaining personal clarity and direction. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Tessa Thomas recommends The Startup CEO Show by Mark MacLeod as a great podcast for small business growth. Mark, a former CFO at Shopify and now a coach for startup CEOs, shares deep insights and interviews with founders, especially within the Canadian ecosystem. Tessa appreciates the practical advice and founder-focused conversations that help navigate the challenges of scaling a business. What tool or resource would you recommend to grow a small business? Tessa Thomas recommends Slack as a key tool to help grow a small business. While it may seem simple, she emphasizes that strong, clear communication is critical—especially for remote teams. Slack keeps everyone connected, aligned on goals, and engaged with the company's purpose, making it essential for maintaining momentum and team cohesion during growth. What advice would you give yourself on day one of starting out in business? Tessa Thomas says the advice she would give herself on day one of starting her business is simple but powerful: “It's worth it.” She'd remind herself that despite the challenges and uncertainties ahead, the journey, growth, and impact make it all worthwhile. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: The business will never outgrow the founder—your mindset sets the ceiling – Tessa Thomas Harmony, not balance, is the key to sustaining life and business together – Tessa Thomas Success isn't a destination; it's a commitment to keep showing up every day – Tessa Thomas
Episode Summary:Thinking about selling your fitness or wellness business one day? This episode is a must-listen. Christa Gurka sits down with Mitch McGinley, founder of Boutique Fitness Broker, to unpack the highs, lows, and lessons learned from her own seven-figure studio sale.Together, they explore what makes a business truly sellable, how deal structures are formed, what to expect during due diligence, and how SBA financing, SDE, and EBITDA play into your valuation. They also get real about the emotional rollercoaster of letting go — from collapsed deals to closing day relief.Mitch also shares his journey from yoga studio owner to digital nomad living in Spain, and how he's helped sell over 70 boutique fitness studios, including Christa's.Whether you're years away from selling or just want to make your business more profitable and sustainable, this episode is packed with practical, real-world insight you won't hear anywhere else.What You'll Learn:The anatomy of a studio sale from start to finishHow to value your studio using SDE and EBITDAWhy you need clean financials, reasonable comp, and operational independenceWhat can go wrong (and right!) during due diligenceWhy Christa walked away from her first deal — and how her second deal turned into a winHow to mentally and financially prepare for an exitThe difference between a lifestyle business and one that's ready to sellTips for studio owners looking to grow through acquisitionConnect with Mitch McGinley: Website: boutiquefitnessbroker.com Email: mitch@boutiquefitnessbroker.com Instagram: @boutiquefitnessbrokerWant to make your business more profitable, scalable, and sellable — even if you never plan to sell? Check out Christa's programs at fitbizstrategies.com and follow her on Instagram at @christagurka.
In this episode, Christa takes you behind the scenes of a live training she hosted for her Inner Circle clients, all about how to get better results from AI tools like ChatGPT. If you've ever felt stuck staring at a blinking cursor when trying to write content - or ended up with a robotic, boring blog post - this episode is for you.You'll learn exactly how to write better prompts that get you high-quality content tailored to your brand voice, audience, and goals.What You'll Learn in This Episode:Why most people get bad content from AI—and how to fix itThe formula for a high-performing blog prompt (hint: it starts with “Act as a…”)Real-time examples:“Caring for your feet in the summer” → transformed into an SEO-rich, client-attracting blog“Pilates and pelvic health for women in menopause” → turned into a carousel, reel, blog, and email ideaHow to target your content for different types of buyers:Ready-to-buyInformation-gatherersLurkersWhat backlinks are and how to use them for SEO (including a genius idea for backlink swaps with peers)Tips for making ChatGPT content sound more like you (and not like a robot)
In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke is joined by Julian Barnes, Co-Founder and CEO of The BFS Network, a market intelligence and growth accelerator for beauty, fitness, and self-care businesses. In his role, Julian serves as a strategic growth advisor, helping BFS members enhance profitability and scale smarter. With a background that includes marketing leadership roles at Velocity Sports Performance and Oasis Day Spa, Julian later co-founded Body Local, NYC's premier networking platform for wellness professionals. Today, he leads BFS, which supports business owners by offering collaborative learning, operational training, and access to high-impact products and services. Tune in as Bryan and Julian explore innovation and the evolving needs of the modern, boutique fitness business. For those who wish to purchase the full BFS Report, use Discount Code FIT-C for $50 off. One Powerful Quote: 38:10: “Focus on the one thing that's the most important thing to get you to the next milestone.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 1:41: Julian shares his personal journey and background in the fitness industry. 4:13: Julian talks about the lifecycle of boutique fitness and how the industry is evolving. 7:40: Bryan and Julian reflect on the origins of boutique fitness and the iconic brands that shaped the space. 13:50: Julian talks about boutique modalities and the renewed popularity of pilates. 22:59: Julian speaks about the convergence of fitness, recovery, longevity, and beauty. 27:51: Julian offers his perspective on the growing role of strength training. 30:22: Bryan and Julian discuss intermediaries, membership dynamics, and business models. 37:57: Julian imparts his pearls of wisdom to the listeners. Bullet List of Resources: https://bfsnetwork.com/ www.BFSReport.com https://www.slideshare.net/slideshow/the-rise-of-boutique-studio-fitness-concepts/66643673 Guest Contact Information: https://www.linkedin.com/in/julianabarnes/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
In this insightful episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most powerful (yet often overlooked) marketing tools for boutique fitness studios: client reviews and testimonials. If you've ever felt like you're shouting into the marketing void, wondering why your efforts aren't converting or why retention feels so elusive — this episode is for you!Seran dives into the psychology behind why testimonials drive trust and conversions, how to strategically use them throughout your marketing funnel, and why not all testimonials are created equal. Studio owners will walk away with actionable tips on how to collect story-driven reviews that actually move the needle for their Pilates studio, barre studio, yoga studio — or any boutique fitness business.Tune in to learn how to build credibility, increase conversions, and fuel retention using the voices of your happiest clients.Got a question for Seran? Add it here
Fitness Career Mastery Podcast: Group Fitness | Personal Training | Studio & Gym Business
What if music isn't just a good playlist in your classes, but the most powerful tool you have to transform how your clients feel, heal, and remember your brand? In this unforgettable episode of the Fitcarma Podcast, we sit down with Emma Marshall, researcher, educator, and author of Music is Medicine, to explore the deep, untapped potential of music as a tool for nervous system regulation, emotional imprinting, and embodied experience. Emma's story begins with a collapse—burnout, illness, and a body that wouldn't respond to words. What brought her back was rhythm, movement, basslines, repetition, and dance. Her work now bridges global sound traditions, neuroscience, and somatic healing to show us how music isn't entertainment. It's technology for healing, connection, and community. Whether you're a studio owner, creative director, or fitness leader, this conversation will reframe how you think about music inside your brand experience. We discuss: Why your playlists might be overstimulating your clients instead of regulating them The key moments in a class where music can shift emotional states How rhythm creates memory, loyalty, and trust in your brand Why reclaiming ritual in group fitness may be the future of retention How to lead your team toward more intentional, immersive experiences If you care about client retention, emotional resonance, and becoming a studio people don't just attend but truly feel, this is a must-listen.
Disclaimer: This is a sponsored episode. Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Sell your fitness business with confidence and clarity—this episode featuring Mitch McGinley offers the expert insights you need to make a profitable, purposeful exit.If you're a studio owner, tired of the daily grind and wondering how to escape without burning it all down, this conversation is your roadmap. Mitch McGinley, a former yoga studio owner and now a specialist in business exits, shares exactly how to structure, price, and position your business for a successful sale. Whether you're overwhelmed by staff management, uncertain about your studio's value, or simply ready for a new chapter, this episode will answer the questions you're already searching for.Discover how today's boutique fitness trends affect valuations, what potential buyers are really looking for, and why you don't need to be a massive franchise to make a meaningful profit. Mitch also weighs in on business acquisition vs startup strategies, offering practical advice for both buyers and sellers in the fitness space.If you're dreaming of becoming a location independence entrepreneur, Mitch's own life—running his business remotely from Spain—demonstrates what's possible when you prepare your exit smartly. He explains how an optimized sale isn't just about cash—it's about freedom, legacy, and designing life on your own terms.
Whether you're a fitness newbie or a seasoned gym owner, there's something in this episode for everyone. Remember to engage with us in the comments, share your thoughts, and let us know what topics you'd like to hear in future episodes!
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Julian Barnes, Co-founder and CEO of BFS. Julian unpacks critical trends shaping boutique fitness—like the explosive growth of Pilates studios, the impact of tariffs on equipment pricing, and the secrets behind the most profitable studios. If you're a studio owner, investor, or just passionate about the business of fitness, this is an essential listen packed with actionable insights. This LIFTS episode covers: The power of hiring a full-time manager. Studio profitability benchmarks and benchmarks. Tariffs, supply chains, and pricing strategy. The growing role of experience in member retention. Why Pilates is outperforming other modalities. To learn more about the 2024 BFS State of the Industry Report, click here: https://main.bfsnetwork.com/state-of-the-industry-report Use discount code "LIFTS" to get $50.00 off your copy of the report. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 00:00 Welcome Back to LIFTS 02:00 Introducing Julian Barnes 03:30 The BFS Network & State of the Industry 05:10 Breaking News: Exponential Fitness & Sequel 08:45 Studio-Level Performance vs Portfolio Models 11:20 The Impact of Tariffs on Equipment Imports 16:15 Rethinking Global Manufacturing Strategies 19:40 How Operators Can Sell Outcomes, Not Features 21:00 Profitable Studios Have One Key Role… 24:00 Trainer vs. CEO: What Studio Owners Must Become 27:30 FER: Find, Enroll, Retain 30:00 Aggregators like ClassPass: Help or Hindrance? 33:00 Pilates Is Booming—Here's Why 37:00 What Actually Works in Boutique Fitness 42:00 Raise Prices, Raise Value 45:00 Takeaways: Fundamentals Over Fads 48:30 Disney-Level Client Experience? Why It Matters 50:00 Wrap-up & How to Get the Report
Fitness Career Mastery Podcast: Group Fitness | Personal Training | Studio & Gym Business
Ashley Marand Iwanicki is the founder and CEO of The Collective Studios, a boutique fitness brand in New Hampshire that's redefining what it means to lead with purpose, build community, and create experiences that actually move people. In this powerful conversation, Ashley shares how a vivid dream sparked the vision for her studio, what it means to build a brand rooted in expansion and belonging, and the bold leadership decisions that helped her scale with soul. As a Fitcarma brand, Ashley partnered with us to clarify her message and elevate the Collective Studios identity into something bigger than a studio—it's now a brand people feel. In this episode, we go behind the scenes of what it really takes to build something that resonates on every level. You'll hear us dive into: The moment she realized fitness had to be more than workouts How Collective Studios blends performance with purpose What it really takes to develop a high-performing, empowered team The systems that drive consistency and connection across locations Why staying in the messy middle is part of the magic And how transformation begins with creating the conditions for people to return to themselves This episode is part of our new Brands That Move People series, where we spotlight founders who are doing things differently—and doing it well. If you're a studio owner, instructor, or creative leader in the fitness space, this one will leave you fired up.
Abby Hoffmann, founder of Yantra Studio, talks with J about their formative years and opening another yoga center again after they both swore they never would. They discuss ashtanga rooms in the late 90's, classes getting sweaty, being asked to teach before TT's existed, moving out of the city, bringing yoga to dance training, emergence of rock star teachers, freer approaches to asana, taking a gig at hot studio chain, advantages to the boutique fitness model, learning business skills, patterns of attendance, and being rooted in your community. To subscribe and support the show… GET PREMIUM. Say thank you - buy J a coffee. Check out J's other podcast… J. BROWN YOGA THOUGHTS.
In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Daniel Kosmala from Uscreen to break down exactly what it takes to create a successful video-on-demand platform in 2025. If you've ever dreamed of turning your classes into a scalable online offer—but got stuck on where to start—this one's for you. Daniel shares expert insights from working with thousands of boutique fitness pros, from Pilates to yoga and beyond. They dive deep into monetization strategies, the must-have elements of a high-converting funnel, and how even small audiences can generate big income. Learn how to launch lean (yes, your iPhone will do!), find your niche, and build a loyal online community that fuels revenue month after month.Whether you're still teaching in-studio or want to go all-in on digital, this episode is your roadmap to building a profitable, scalable Pilates business beyond your four walls.Learn more about Uscreen hereFollow on IG here @uscreentv Got a question for Seran? Add it here
Fitness Career Mastery Podcast: Group Fitness | Personal Training | Studio & Gym Business
Episode Description & Show Notes: This week, a fitness influencer went viral for saying people over 200 pounds shouldn't be allowed in Pilates class—and that instructors with a “gut” shouldn't be teaching. Yes, she deleted the video. But the damage was done. Thousands of people agreed with her. This is the fitness industry we're still up against. And in this episode, we're not just pushing back—we're burning the whole narrative down. We break down 13 research-backed reasons why building your fitness brand around body transformation isn't just unethical—it's lazy, outdated, and costing you money. What we cover: Why transformation-based branding leads to low retention and high churn How extrinsic motivation backfires (and what the neuroscience says) The impact of shame-based messaging on mental health How to actually build emotional loyalty that fuels long-term growth Why purpose-driven brands scale better—and feel better This episode is part reckoning, part guidebook. We brought the science, the lived experience, and the tools to help you build a brand that doesn't just sell workouts—but moves people. Whether you've already left the old model behind or are still working your way out of it—this one's for you. If this message resonates, share it. Post it. Text it to your team. Forward it to another studio owner. This is how we shift the industry—together. SPRING INTO SUMMER AUDITS (Limited-Time Offer) Want to be sure your brand is saying what it's supposed to—and that your class experience is reinforcing it? Brand Strategy Audit with Barry – $150 Experience Architecture Audit with Shay – $150 Bundle both for $250 We'll review your messaging, experience delivery, and help you align your brand with what actually works—ethically, emotionally, and financially. DM us “AUDIT” on Instagram or email us at hello@fitcarma.com Citations & Research Sources McGonigal, K. (2020). The Joy of Movement: How Exercise Helps Us Find Happiness, Hope, Connection, and Courage. https://www.penguinrandomhouse.com/books/562466/the-joy-of-movement-by-kelly-mcgonigal/ Singh, B. et al. (2023). Effect of Physical Activity on Symptoms of Depression and Anxiety in Adults: A Meta-Review of Meta-Analyses. British Journal of Sports Medicine. https://bjsm.bmj.com/content/early/2023/02/16/bjsports-2022-106195 Ducharme, J. (2022). Mental Health Benefits Are Getting Americans Back to the Gym. TIME Magazine. https://time.com/6233766/mental-health-benefits-exercise/ Inspire360 (2023). Mental Health Issues Are on the Rise: How the Fitness Industry Can Help. https://blog.inspire360.com/mental-health-and-the-fitness-industry/ Mintel (2023). Exercise Trends and Mental Wellness in the U.S. https://www.mintel.com (requires subscription access) Mindbody Wellness Index (2022–2023). Top Reasons Americans Exercise. https://www.mindbodyonline.com/business/education/blog/wellness-index Clear, J. (2018). Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. https://jamesclear.com/atomic-habits Harvard Business Review (Reichheld & Schefter, 2000). The Economics of E-Loyalty. https://hbr.org/2000/07/the-economics-of-e-loyalty Blink Fitness. Mood Above Muscle Campaign Case Study. https://www.blinkfitness.com/about/mood-above-muscle PubMed (Tiggemann & Zaccardo, 2015). “Fitspiration” on Social Media: Body Image Effects of Fitspo vs. Self-Compassion. https://pubmed.ncbi.nlm.nih.gov/26176993/ Two Brain Business (2019). The Real Problem With 6-Week Challenges. https://twobrainbusiness.com/the-real-problem-with-6-week-challenges/ Marshall, E. (2025). Music Is Medicine: How Rhythm Heals the Body and Moves the Soul. https://musicismedicine.co Fitcarma Brand Strategy Guide (2025). Internal brand framework. https://fitcarma.com
Faith and Heath explore the rise of boutique fitness and why people choose specialized studios over big box gyms despite higher prices.• Boutique studios offer curated aesthetic experiences with signature scents, lighting, and high-end equipment• Members choose community over convenience, valuing personalized attention and accountability• Premium pricing serves as a commitment device, making people more likely to attend consistently• Studios are evolving from workout spaces into lifestyle brands and social hubs• Franchisees often don't realize they're buying a sales business with low margin for error• Industry shifts include smaller group training formats and integration of wellness/recovery modalities• Data analytics and technology innovation are driving smarter business decisions• Building the right team culture is crucial—"energy vampires" must be removed quickly• Boutique fitness is not a fad but a fundamental shift in how people approach their fitness journeysVisit your local boutique studio to experience the difference in community and results for yourself.
n this episode, CEO Luke Carlson recaps six powerful insights from the 2025 Discover Strength Summit in Dallas. From expert perspectives on pain management and resistance training for older adults, to hospitality-driven leadership lessons and the fight against health misinformation—this episode is packed with actionable takeaways for fitness professionals and clients alike.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany. In part 2 of this episode, Matthew and Mo are joined by: Michelle Dand, Head of Fitness Product and Programming of David Lloyd. Benjamin Roth, Co-Founder and CEO of Urban Sports Club. Jim Pisani, CEO and Board Member of Life Fitness Hammer Strength. David Stalker, Ambassador for EuropeActive. This episode covers: Evolution of branded group fitness programming at premium clubs in response to boutique competition. The rise of budget boutique fitness concepts in Europe and their rapid scaling approach. Equipment manufacturing strategy and the renewed focus on both cardio and strength equipment. Impact of global political climate and tariffs on fitness equipment production and pricing. The industry's decade-long transition from fitness-focused to health-focused approaches. The importance of offering multiple fitness modalities to meet diverse consumer preferences. To learn more about EHFF, click here: https://www.europeactive.eu/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 00:00 Intro 02:36 David Lloyd's Response to Market Trends 05:00 Challenges and Lessons from Standalone Boutiques 07:28 Budget Boutique Market and Its Impact 27:58 Life Fitness and Hammer Strength's Evolution 41:35 Impact of Global Political Climate on Business 49:37 David Stalker's Reflections on Industry Growth 50:55 Mentorship and Advisory Roles 52:09 Future of the Fitness Industry
In this episode of the Discover Strength Podcast, CEO and exercise physiologist Luke Carlson challenges one of the biggest myths in fitness — that more is better when it comes to strength training. Luke unpacks the history behind the popular "3 sets of 10" approach, shares insights from his time with the Minnesota Vikings, and breaks down decades of research supporting single-set training. Learn why doing less can actually help you achieve more strength, muscle growth, and health benefits — all while saving time.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !
Relying on word-of-mouth and the occasional social media post to bring in new clients? That's not a strategy-it's a gamble. In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the essential topic of lead generation and why it's the key to consistent, sustainable growth for your boutique fitness studio.Listen in as Seran uncovers:✅ The biggest mistakes studio owners make when trying to attract new clients✅ Why your marketing might not be working as well as you'd like✅ Smarter strategies that actually work to bring in a steady stream of leadsIf you've ever felt frustrated by slow growth or inconsistent bookings, this episode is for you. It's time to take control of your marketing, stop relying on luck, and implement a proven system to grow your studio with ease.If you're ready to stop relying on luck and start building a proven system for attracting and converting new clients, Thrive is where you need to be!
A hot topic in the fitness industry is how can traditional health clubs bring the boutique experience into their own four walls? With boutique concepts like Pilates, recovery and strength training shaping consumer expectations, operators are looking for ways to integrate these high-value experiences while maintaining accessibility and affordability. Taylor Gabhart, the editor of Club Solutions Magazine, recently sat down with Justin Fouse, the president of Elevate Fitness Coaching, to talk all things boutique fitness. They also touch on the role technology plays in making these offerings successful, including how platforms like ClubReady can help clubs streamline operations, enhance the member experience and maximize revenue. Listen to the conversation here.
In this episode of the Discover Strength Podcast, CEO and exercise physiologist Luke Carlson breaks down three essential strategies for effectively integrating strength training into your competition prep—no matter the sport.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !
Is 2025 the year of Pilates? Meet Liana Levi, founder of the cult-favorite Forma Pilates. Born and raised in LA, Liana boldly pivoted from the fashion world to fitness during the pandemic, transforming her personal Pilates practice into a powerhouse brand that's redefining the modern workout experience. With Forma Pilates, Liana blends an elevated aesthetic and athletic approach, creating a unique method and empowering community. What began as a single reformer in her mom's pool house has grown into highly sought-after studios across LA, New York, and beyond, with even more exciting locations to come.In this episode, Liana opens up about how she built Forma from the ground up, the mindset shifts that propelled her entrepreneurial journey, and why consistency, community, and self-care remain the heart of her mission. Liana also talks with Elizabeth about staying true to your vision in a crowded wellness space, balancing ambition with personal wellness, and what's next for the ever-evolving Forma empire.Episodes Here Say Hi To Elizabeth and Purely Elizabeth: Website | InstagramLiani: Forma | IG Mentioned: Infrared CocoonCowboy ColostrumRhode Pocket BlushEarthbar - Forma Method SmoothiePerfect Bars Jan Marini DMK Skincare
A smarter approach than avoiding conversations that feel uncomfortable is confronting them thoughtfully. So stop dodging and start diving in. But first, have a process in place. Coach Matt Hanton and Coach Rachel Prairie offer tested recos in Episode 651: Difficult Dialogues in Boutique Fitness, Part 2. Anchor your angle: base discussions on your policies, mission, vision and values Seek solutions: focus on information-finding and collaboration to fix problems Document discussions: keep a written record and ensure understanding Stay timely: don't delay or turn a blind eye, which implies validation Commit to consistency: treat everyone the same in addressing issues Ultimately, strive for productive conversations that strengthen your team and your business. Reframe your thinking and establish a procedure with Episode 651. Catch you there, Lise PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/
Welcome back to another episode of the Female EmPOWERED Podcast! I'm your host, Christa Gurka, and today we're talking all about website design and optimization for boutique fitness and wellness businesses. My special guest is Connie Holan from Pixelity Design, a web designer who specializes in the health and fitness space. In this conversation, we dive into common mistakes, must-have website elements, and how to make sure your site truly represents your brand and attracts the right clients.Some of the key takeaways from this episode include…Why Your Website Matters: Discover how your online presence can serve as a powerful “shingle” for drawing in new clients and establishing credibility.Common Pitfalls to Avoid: Think your site is user-friendly? Tune in to hear the biggest mistakes that could be driving potential clients away.Must-Have Elements for Converting Visitors: From visuals to navigation, find out which components instantly show prospects you're the right fit.The Role of SEO & Reviews: Uncover simple strategies to boost visibility and credibility, and why Google's algorithms may be your secret weapon.Working with a Specialized Designer: Learn how tapping into industry expertise can save you time, ensure a polished brand image, and keep clients coming back.Ready to elevate your online presence? Reach out to Connie at Pixelity Design (pixalitydesign.com) if you're aiming for a top-tier boutique fitness website - she's booking months in advance, so don't wait to secure your spot. In the meantime, give your own site a quick review: check if the photos truly showcase your business, confirm that your messaging is crystal clear, and see if your navigation helps visitors easily find what they need.
The Power Duo for Studio Success: Accountability and ConsistencyIn this episode of The Pilates Business Podcast, Seran Glanfield unpacks the two essential elements that separate thriving studio owners from those stuck in overwhelm: accountability and consistency. As a seasoned business coach for boutique fitness studios, Seran shares why simply having great ideas isn't enough and offers actionable strategies to help studio owners step outside their comfort zones and make real progress.Discover how to:Build accountability into your routine to stay on track with your goals.Leverage the compounding effect of consistency to see lasting results.Break free from comfort zones that hold you back and embrace growth.Whether you're looking to grow your studio, attract new clients, or streamline your business operations, this episode is packed with insights to help you move forward with confidence.Got a question for Seran? Add it here
Are you dreaming of opening your very own Pilates, yoga, or barre studio?In this episode of The Pilates Business Podcast, host Seran Glanfield walks you through the essential steps to turn your dream studio into a thriving reality. From refining your vision and finding the perfect space to ensuring your financials are on point and nailing your marketing strategy, Seran shares a practical roadmap for success.Whether you're overwhelmed by startup logistics or nervous about taking the leap, this episode is packed with actionable advice to help you avoid common pitfalls, streamline your planning, and launch with confidence. Tune in to learn how to build a studio that aligns with your vision, attracts your ideal clients, and sets you up for long-term success.Got a question for Seran? Add it here
No one likes difficult conversations. Ever. But to be a successful boutique fitness studio owner, you've gotta ditch the discomfort and address these inevitable interactions. Begin with practical tips from industry veterans Coach Cara Hazelton and Coach Matt Hanton. Tune into Episode 641: Difficult Dialogues in Boutique Fitness to tackle these head-on. Establish expectations: have clear policies, rules, SOPs and member guidelines Set the stage: confront issues immediately and offer ongoing feedback Prepare yourself: exhibit empathy, patience, listening and emotional regulation Skip sugar-coating: show kindness and professionalism, but be clear and firm Take a stand: commit to zero tolerance for abuse, cursing, yelling or manipulation Remember, “difficult” conversations don't automatically mean “bad.” They often can be constructive and achieve an intended result. Embrace these encounters in Episode 641. Catch you there, Lise PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/
In this episode of the Discover Strength Podcast, Luke Carlson dives into the critical focus of injury prevention and safe strength training practices. Drawing from decades of experience in professional sports and fitness, Luke explores the philosophy of “first, do no harm” and offers actionable insights to ensure your workouts build strength without compromising your health.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !
Welcome back to another episode of Female emPOWERED! Today we're going to talk about what's required of you to surpass $300,000 revenue in your business and a couple of phases in business that you have to go through in order to achieve success.Let's talk about...Tips to maximize profit or increase revenueHow to grow a teamImportant role of mission and vision in your businessEssential onboarding tipsLooking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast!
In this forward-looking episode of The Pilates Business Podcast, host Seran Glanfield explores what 2025 holds for boutique fitness studio owners. From emerging trends to evolving client expectations, Seran shares key insights to help studio owners plan for growth, stay competitive, and build deeper connections with their clients. Discover how Pilates continues to dominate the market, the rise of hybrid class offerings, and the critical role of community and retention in studio success. Whether you're expanding your studio footprint or streamlining operations, this episode is packed with actionable strategies to help you thrive in the year ahead.Got a question for Seran? Add it here
Our data at The Fit Guide shows that boutique fitness needs to seriously work on sales. Your business can't survive without sales, so if this is a problem that you need to work on, don't miss this solo episode with Jack Thomas. THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
What's one topic every business owner knows they should focus on but often finds overwhelming? The concept of financial wellness for fitness studios. For this episode, we have the perfect guest to guide us through it: Nina Israel, founder of Taryn Financial. A little bit about Nina: With over 25 years of experience, Nina takes a holistic approach to financial well-being for boutique fitness studio owners. She's seen everything from bags full of crumpled receipts to clients who feel completely lost on where their money's going – and she's here to tell us it's never as bad as you think. Nina's superpower isn't just helping her clients organize and manage their cash flow – it's giving them the confidence and clarity to understand what their numbers mean. She's saved her clients thousands of dollars and countless hours of stress, making finances feel approachable and empowering. Nina has helped me feel smart about the finances of my own business, and I can confidently say she's the real deal. So, if you're ready to turn your financial fears into financial resiliency, stay tuned! You'll leave today's episode with actionable tips and a new perspective on your business's financial health. Here's a quick rundown of what we covered: What Nina does at Taryn Financial and how she came to focus on the boutique fitness industry. What advice does Taryn have for listeners who feel they don't have a good handle on their business's financial health? How do they start to get control of things? How can they begin to feel confident with their studio finances? In terms of marketing budgets, what range is considered “healthy?” Percentage of gross revenue? What do these marketing expenses typically include? Where are studios spending money when it comes to marketing? A primary goal for many clients who are in a period of focusing on marketing is growth. How does Nina approach growth goals from a financial perspective? What software features does Nina find as critical (or at least really helpful) for supporting financial wellness? Connect with Nina: https://tarynfinancial.com/home
Welcome to this week's episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Kevin Yates, CEO Lift Brands EMEA. With more that 20 years-experience working in the fitness industry there are few individuals on the planet with more experience than Kevin Yates when it comes to building and operating boutique fitness brands. Currently heading up Lift Brands EMEA, which includes icon brands Snap Fitness and 9Round, Kevin also played a huge hand in the growth and success of European boutique brand, Trib3 and before that, the trailblazing UK boutique brand, 1Rebel. In this LIFTS podcast, we discuss: The evolution of boutique fitness. The pivot to multiple modalities within a boutique offer. The price vs value challenge facing HVLP fitness brands. What component parts make a successful boutique fitness brand. From HVLP 1.0 to HVLP 2.0 and the brands leading the charge. What do boutiques have to do to maintain relevance in today's market? Trend predictions for the fitness sector. To learn more about Lift Brands, click here: https://www.liftbrands.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 0:25 RFK's as Health and Human Services Secretary in the US. Good news or bad news? 2:50 Intro to Kevin Yates 5:06 The evolution of boutique fitness 9:43 The pivot to offering multiple modalities within a boutique offer 11:25 Adaptions HVLP fitness brands need to make to be able to charge more to cover rising costs 21:03 What component parts make a successful boutique fitness brand 25:17 The evolution from HVLP 1.0 to HVLP 2.0 and the brands leading the charge 33:00 What do boutiques have to do to maintain relevance in today's market? 36:12 Trend predictions for the fitness sector
In this episode, Luke Carlson, CEO of Discover Strength and exercise physiologist, dives into the vital role of recovery in optimizing strength training results. Often overlooked, recovery is where the real magic happens—allowing your body to repair, rebuild, and reap the benefits of your hard work.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !
In this episode of the Discover Strength Podcast, CEO and exercise physiologist Luke Carlson dives into the second installment of the "Workout Focus" series. The topic? The power of one set. Luke unpacks the science behind why a single, intense set can produce the same—if not better—strength training results compared to the traditional 3 sets of 10 approach. He delves into the history of sets, the role of muscle fiber recruitment, and the surprising findings on calorie burn and time efficiency. Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !
There's a new trend that began about 5 years ago...where people go into a forum or Facebook page and manage their questions around fitness, weight loss etc in front of hundreds of other people. And they receive many opinions and posts regarding their questions.Then there's Boutique Fitness which is a small group of committed people led by a coach who manages and sustains the clients in a more intimate setting.Which is right? better? More profitable? I weigh in (and share my model).
Welcome back to the Boutique Fitness Marketing podcast – season two! I'm excited to be dusting off the podcast for another round, and I've got a long list of great guests already lined up for this season, so if you're new to this podcast or returning from season one, welcome. To kick things off for the season, we'll have a little ‘state of the industry' chat with my friend, yoga studio owner and fitness business consultant Nicole D'Andrea. A little bit about Nicole: Nicole owns Blackbird Yoga in New Jersey and founded Spark Strategies, a growth and marketing agency with one goal: to help women in the wellness world stop undervaluing themselves and their businesses. I can't think of a better person to help kick off season two with insight into what's happening in the boutique fitness industry. Nicole's in it every day in her own business and has a first-row seat to what's working, what's shifting, and what's new in the world of studio ownership. Here's a quick rundown of what we covered: How Nicole got started in the industry. What the industry looks like right now in fall 2024. What trends and conversations is Nicole seeing? Services and pricing options that are selling well? Studios niching or expanding services? Studios looking to add locations? Scale back and focus on profits? What does Nicole see working well for intro offers right now? What's the intro offer at Blackbird? What processes does Nicole have behind it to ensure people stick around? Are there any other intro offers or special offers Nicole has seen work well recently? What tech tools is Nicole using at Blackbird? Why? What are the most important things you think someone should look for in a tool? What marketing channels or activities are Nicole and her clients focusing on today? SMS, Email, Instagram, Paid ads, etc. Nicole's thoughts on the secret to success of running a profitable studio in the long run. Connect with Nicole: Nicole's consulting business: sparkstrategies.co Nicole's free facebook group for studio owners: https://www.facebook.com/groups/501496037087061
Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now! Join our email list. Join the Fitness Business Podcast community. Q: Is this podcast right for me?A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more. Q: How often are new episodes released? A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business. Q: What can I expect to learn from the show this season? A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness. Q: Who are your sponsors? A: This show is supported by REX Roundtables and Active Management. About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Welcome back to another episode of the Female EmPOWERED Podcast! I'm your host, Christa Gurka. Today, we're discussing an important topic for fitness and wellness business owners: how to prepare your business for the fall and the end of the year.In this episode, I'll be covering several key strategies to ensure you're set up for success as the year wraps up, including:Evaluating and adjusting staffing needs to prepare for seasonal changesReviewing and optimizing pricing structures to support growth and profitabilityOptimizing your class schedules and offerings based on attendance dataStrategies for re-engaging clients and improving retentionKey considerations for end-of-year bonuses and recognizing your staffSome of the major takeaways from our discussion include:Assess your staffing needs and consider adding seasonal or part-time support to help with increased demand.Review your pricing to ensure it aligns with your business goals for both growth and profitability.Analyze class attendance data to optimize your schedule for peak seasons and consider offering seasonal workshops or promotions to keep clients engaged.Think about implementing performance-based bonuses tied to revenue targets or attendance metrics, and consider recognizing staff in non-monetary ways, like public appreciation or thoughtful gifts.I encourage you to start planning for Q3 and the end of the year by September 20th! Make sure you've got your Q3 plan locked down and start brainstorming your Black Friday and Cyber Monday promotions now.Also, if you're ready to map out your business strategy for 2025, I'd love for you to join me at my CEO Summit in Miami, Florida this November. It's the perfect opportunity to dive deep into your business goals and make a plan for long-term success. You can learn more about it here. Lastly, if you'd like to chat one-on-one, I'm offering coaching calls where I'll help you review your business numbers, determine if you can afford to implement performance-based bonuses, and give you tips on how to structure them. You can schedule your 1:1 call here.Thank you for tuning in to another episode of the Female EmPOWERED Podcast! Don't forget to subscribe, leave a review, and share this episode with fellow fitness business owners. Until next time, keep empowering yourselves and your businesses!Interested in being a guest on a future episode? Email me at Christa@pilatesinthegrove.com!
In this inspiring episode of The Pilates Business Podcast, host Seran Glanfield interviews Anne, the founder of Shape It Up Pilates in Rugby, England. Anne shares her journey from starting with aerobics in community centers to owning her own Pilates studio. Discover how she navigated the challenges of COVID-19, revitalized her business with innovative offerings, and built a thriving community.Anne's story is a testament to resilience, creativity, and the power of embracing change. Tune in for insights on business growth, client retention, and creating a unique studio experience.Connect with Anne at www.shapeituppilates.co.ukGot a question for Seran? Add it here
In this episode of The Pilates Business Podcast, host Seran Glanfield unveils the secrets to attracting A-list clients to your boutique fitness studio. If you've ever wondered how to transform your studio into the go-to spot for top-tier clients, this episode is for you. Seran shares actionable insights on crafting a powerful brand that resonates with your ideal clients, ensuring they keep coming back for more. Tune in to learn how to build a brand that screams expertise, delivers exceptional client experiences, and leverages community power to elevate your business. Perfect for Pilates, barre, and yoga studio owners looking to boost lead generation, retention, and revenue while working smarter, not harder.Join the Marketing Bootcamp HERE and get marketing training in your inbox! We kick off February 5thGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS
What We Cover In This Episode: An update on the total value of the wellness market right now and the shift that's happening towards holistic health [1:02] The importance of having a crisis plan in place and the types of the scenarios you should be prepared for [4:08] How to properly prepare for a crisis, based on the “scale of fires” [10:30] A few key considerations when building plans for the financial type of a crisis [18:02] What to be aware of when recovering from a crisis and the way in which proper documentation of incidents will aid in this process [23:19] Quotes: “What happens if someone gets a cut? What happens if you need to call the police, or the fire [department]? What are your protocols? I think it's important because in crazy scenarios, people panic unless they have a plan.” [Megan, 5:35] “Insurance is something you should be doing in general, but it's the things that are out of your control that you want to move into your control as much as possible.” [Megan, 7:27] “All of these things, you want to make sure you're doing to the letter. You have to react perfectly, because you have a lot of liability in this type of business and you need to be very safe.” [Megan, 21:32] LINKS: Headspace, Calm, Insight Timer Pliability Do! App (Apple Store & Google Play) Don't Break the Chain App (Apple Store & Google Play) Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA! Learn More About Our Partners & Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree-support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode: The ways that people are searching for a financial wellness on an individual level [0:51] What to consider about cash flow management and it's role in a business's success [3:57] Where to start with budgeting operational costs and streamlining your financial model [8:18] How to approach funding an expansion [14:57] Our advice for steering clear of making emotional decisions [18:53] Some ways people can optimize cost, without compromising quality [21:02] A look at Nick's journey to becoming a business owner [29:08] Our weekly “Fit Favorites” and what is in YOUR gym bag? [32:41] Quotes: “The only way the business goes out of business is if you run out of money, so be obsessed with your cash flow management. Whether you are good at it or not, whether you like it or not, it's the most critical thing to your business.” [Nick, 5:16] “Whether you're just learning, getting started, starting to track a model or forming a budget, you always need to keep profitability in mind because at the end of the day, it's a business and you're trying to make money.” [Megan, 21:05] “Do not let additional revenue from one service or product fund a different product or service without the controlled research and development phase.” [Nick, 23:43] LINKS: Workhuman QuickBooks Xero Wave FreshBooks Float Zoho Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA! Learn More About Our Partners & Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree-support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q https://www.tiktok.com/@megan_fitdegree
In this episode of The Pilates Business Podcast, your host Seran Glanfield invites Mitch McGinley, the founder of Boutique Fitness Broker, for a deep dive into the world of buying and selling boutique fitness studios. With his extensive experience in the fitness industry, Mitch shares invaluable insights into the process of selling a studio, the factors that influence a studio's selling price, and the booming interest in Pilates studios. Whether you're an aspiring studio owner or considering selling your studio, this episode is a goldmine of information and a must-listen for anyone looking to navigate the complexities of the fitness business landscape.GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS
Feeling stuck and stagnant in your fitness studio's growth? This episode of The Pilates Business Podcast, hosted by Seran Glanfield, is bursting with practical strategies to help you scale your studio and attract a flood of new clients! Seran dives into 3 key growth hacks nobody tells you about, including strategic collaborations, crafting a powerful first impression, and leveraging automation and systems for long-term growth. If you're a Pilates, Barre or Yoga studio owner looking to take your business to the next level, this episode is a must-listen!GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS
What We Cover In This Episode: News with Nick and the latest of group fitness builds and mental, emotional and physical well-being [0:36] The importance that having an effective onboarding process will have on your customer's experience [5:04] Integration partners that can help you communicate with your clients - click their links below to learn more! [10:03] Why you can't afford to ghost your clients that are responding to your text marketing [12:15] Impactful ways to encourage your membership renewals or purchases [15:27] What to focus on if you are not making conversions [17:07] How to start leverage the social features inside of fitDEGREE if you haven't already been doing so [19:17] An update on tag-based announcements [22:13] Our final thoughts on gathering feedback [22:59] Quotes: “They can like your class, they can like your studio, they can like the vibe, but if they don't meet a friend, they are just a ticking time bomb until they walk away.” [Nick, 1:31] “So it has to make sense cost-wise. As much as I said it's about community, they did come to you for a physical reason. The community is kind of like a surprise.” [Nick, 16:03] “There might be some evolutions of the feed coming in the very near future, so the more we train them and get them used to the feed, seeing the feed, interacting with the feed, the feed might start working in your favor the more you start training them, preparing them and getting those interactions boosted in the here and now.” [Megan, 21:13] LINKS: Group Workouts Boost Physical, Mental, Emotional Well-Being (Fitt Insider) Learn More About Our Partners Mentioned in this Episode & Get Exclusive Offers Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA! Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
Feeling overwhelmed by the daily grind of running your Pilates studio? You're not alone. Many passionate studio owners struggle to find a balance between success and free time.This episode is your guide to achieving Success + Free Time. We'll debunk the myth that you have to choose one over the other.Here's what you'll learn:Master Your Time: Discover time management strategies like batching tasks and scheduling for peak productivity.The Power of Delegation: Learn how to empower your team and free up your time for strategic work.Build Systems for Success: Explore ways to streamline onboarding, automate tasks, and leverage the right tools.Prioritize Your Well-being: We'll discuss self-care strategies, setting boundaries, and outsourcing to prevent burnout.This episode is packed with actionable tips and insights to help you create a sustainable, profitable, and fulfilling Pilates business.Ready to escape the hustle and reclaim your time? Tune in and get ready to thrive!GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS
On todays episode we dive into a recent experience I had when I traveled to AZ. I was SO excited to finally try out a class I see all over social media and left feeling more defeated than when I came. So yes, I want to tell the story but I also want this episode to be an apology for toxic fitness culture and an encouragement to continually pour in to creating positive experiences in your health, even if you have been jaded by one's like this. Sincerely a personal trainer that cares SO MUCH. Let's dive in…Join the Mastermind by filling out an APPLICATION today and I will personally be in touch!Do you feel like your metabolism has slowed down? Get my FREE course to truly learn how your body works so you can see long term success. Enroll here.Shop my FAVE things HEREWant access to exclusive content? Sign up for my newsletter here!