Podcasts about boutique fitness

Abby Hoffmann, founder of Yantra Studio, talks with J about their formative years and opening another yoga center again after they both swore they never would. They discuss ashtanga rooms in the late 90's, classes getting sweaty, being asked to teach before TT's existed, moving out of the city, bringing yoga to dance training, emergence of rock star teachers, freer approaches to asana, taking a gig at hot studio chain, advantages to the boutique fitness model, learning business skills, patterns of attendance, and being rooted in your community.   To subscribe and support the show… GET PREMIUM. Say thank you - buy J a coffee. Check out J's other podcast… J. BROWN YOGA THOUGHTS.    

 In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Daniel Kosmala from Uscreen to break down exactly what it takes to create a successful video-on-demand platform in 2025. If you've ever dreamed of turning your classes into a scalable online offer—but got stuck on where to start—this one's for you. Daniel shares expert insights from working with thousands of boutique fitness pros, from Pilates to yoga and beyond. They dive deep into monetization strategies, the must-have elements of a high-converting funnel, and how even small audiences can generate big income. Learn how to launch lean (yes, your iPhone will do!), find your niche, and build a loyal online community that fuels revenue month after month.Whether you're still teaching in-studio or want to go all-in on digital, this episode is your roadmap to building a profitable, scalable Pilates business beyond your four walls.Learn more about Uscreen hereFollow on IG here @uscreentv  Got a question for Seran? Add it here

Episode Description & Show Notes: This week, a fitness influencer went viral for saying people over 200 pounds shouldn't be allowed in Pilates class—and that instructors with a “gut” shouldn't be teaching. Yes, she deleted the video. But the damage was done. Thousands of people agreed with her. This is the fitness industry we're still up against. And in this episode, we're not just pushing back—we're burning the whole narrative down. We break down 13 research-backed reasons why building your fitness brand around body transformation isn't just unethical—it's lazy, outdated, and costing you money. What we cover: Why transformation-based branding leads to low retention and high churn How extrinsic motivation backfires (and what the neuroscience says) The impact of shame-based messaging on mental health How to actually build emotional loyalty that fuels long-term growth Why purpose-driven brands scale better—and feel better This episode is part reckoning, part guidebook. We brought the science, the lived experience, and the tools to help you build a brand that doesn't just sell workouts—but moves people. Whether you've already left the old model behind or are still working your way out of it—this one's for you. If this message resonates, share it. Post it. Text it to your team. Forward it to another studio owner. This is how we shift the industry—together.   SPRING INTO SUMMER AUDITS (Limited-Time Offer) Want to be sure your brand is saying what it's supposed to—and that your class experience is reinforcing it? Brand Strategy Audit with Barry – $150 Experience Architecture Audit with Shay – $150 Bundle both for $250 We'll review your messaging, experience delivery, and help you align your brand with what actually works—ethically, emotionally, and financially. DM us “AUDIT” on Instagram or email us at hello@fitcarma.com   Citations & Research Sources McGonigal, K. (2020). The Joy of Movement: How Exercise Helps Us Find Happiness, Hope, Connection, and Courage. https://www.penguinrandomhouse.com/books/562466/the-joy-of-movement-by-kelly-mcgonigal/ Singh, B. et al. (2023). Effect of Physical Activity on Symptoms of Depression and Anxiety in Adults: A Meta-Review of Meta-Analyses. British Journal of Sports Medicine. https://bjsm.bmj.com/content/early/2023/02/16/bjsports-2022-106195 Ducharme, J. (2022). Mental Health Benefits Are Getting Americans Back to the Gym. TIME Magazine. https://time.com/6233766/mental-health-benefits-exercise/ Inspire360 (2023). Mental Health Issues Are on the Rise: How the Fitness Industry Can Help. https://blog.inspire360.com/mental-health-and-the-fitness-industry/ Mintel (2023). Exercise Trends and Mental Wellness in the U.S. https://www.mintel.com (requires subscription access) Mindbody Wellness Index (2022–2023). Top Reasons Americans Exercise. https://www.mindbodyonline.com/business/education/blog/wellness-index Clear, J. (2018). Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. https://jamesclear.com/atomic-habits Harvard Business Review (Reichheld & Schefter, 2000). The Economics of E-Loyalty. https://hbr.org/2000/07/the-economics-of-e-loyalty Blink Fitness. Mood Above Muscle Campaign Case Study. https://www.blinkfitness.com/about/mood-above-muscle PubMed (Tiggemann & Zaccardo, 2015). “Fitspiration” on Social Media: Body Image Effects of Fitspo vs. Self-Compassion. https://pubmed.ncbi.nlm.nih.gov/26176993/ Two Brain Business (2019). The Real Problem With 6-Week Challenges. https://twobrainbusiness.com/the-real-problem-with-6-week-challenges/ Marshall, E. (2025). Music Is Medicine: How Rhythm Heals the Body and Moves the Soul. https://musicismedicine.co Fitcarma Brand Strategy Guide (2025). Internal brand framework. https://fitcarma.com

Faith and Heath explore the rise of boutique fitness and why people choose specialized studios over big box gyms despite higher prices.• Boutique studios offer curated aesthetic experiences with signature scents, lighting, and high-end equipment• Members choose community over convenience, valuing personalized attention and accountability• Premium pricing serves as a commitment device, making people more likely to attend consistently• Studios are evolving from workout spaces into lifestyle brands and social hubs• Franchisees often don't realize they're buying a sales business with low margin for error• Industry shifts include smaller group training formats and integration of wellness/recovery modalities• Data analytics and technology innovation are driving smarter business decisions• Building the right team culture is crucial—"energy vampires" must be removed quickly• Boutique fitness is not a fad but a fundamental shift in how people approach their fitness journeysVisit your local boutique studio to experience the difference in community and results for yourself.

n this episode, CEO Luke Carlson recaps six powerful insights from the 2025 Discover Strength Summit in Dallas. From expert perspectives on pain management and resistance training for older adults, to hospitality-driven leadership lessons and the fight against health misinformation—this episode is packed with actionable takeaways for fitness professionals and clients alike.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany. In part 2 of this episode, Matthew and Mo are joined by: Michelle Dand, Head of Fitness Product and Programming of David Lloyd. Benjamin Roth, Co-Founder and CEO of Urban Sports Club. Jim Pisani, CEO and Board Member of Life Fitness Hammer Strength. David Stalker, Ambassador for EuropeActive.   This episode covers: Evolution of branded group fitness programming at premium clubs in response to boutique competition. The rise of budget boutique fitness concepts in Europe and their rapid scaling approach. Equipment manufacturing strategy and the renewed focus on both cardio and strength equipment. Impact of global political climate and tariffs on fitness equipment production and pricing. The industry's decade-long transition from fitness-focused to health-focused approaches. The importance of offering multiple fitness modalities to meet diverse consumer preferences. To learn more about EHFF, click here: https://www.europeactive.eu/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   00:00 Intro 02:36 David Lloyd's Response to Market Trends 05:00 Challenges and Lessons from Standalone Boutiques 07:28 Budget Boutique Market and Its Impact 27:58 Life Fitness and Hammer Strength's Evolution 41:35 Impact of Global Political Climate on Business 49:37 David Stalker's Reflections on Industry Growth 50:55 Mentorship and Advisory Roles 52:09 Future of the Fitness Industry

In this episode of the Discover Strength Podcast, CEO and exercise physiologist Luke Carlson challenges one of the biggest myths in fitness — that more is better when it comes to strength training. Luke unpacks the history behind the popular "3 sets of 10" approach, shares insights from his time with the Minnesota Vikings, and breaks down decades of research supporting single-set training. Learn why doing less can actually help you achieve more strength, muscle growth, and health benefits — all while saving time.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

Relying on word-of-mouth and the occasional social media post to bring in new clients? That's not a strategy-it's a gamble. In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the essential topic of lead generation and why it's the key to consistent, sustainable growth for your boutique fitness studio.Listen in as Seran uncovers:✅ The biggest mistakes studio owners make when trying to attract new clients✅ Why your marketing might not be working as well as you'd like✅ Smarter strategies that actually work to bring in a steady stream of leadsIf you've ever felt frustrated by slow growth or inconsistent bookings, this episode is for you. It's time to take control of your marketing, stop relying on luck, and implement a proven system to grow your studio with ease.If you're ready to stop relying on luck and start building a proven system for attracting and converting new clients, Thrive is where you need to be!

A hot topic in the fitness industry is how can traditional health clubs bring the boutique experience into their own four walls? With boutique concepts like Pilates, recovery and strength training shaping consumer expectations, operators are looking for ways to integrate these high-value experiences while maintaining accessibility and affordability. Taylor Gabhart, the editor of Club Solutions Magazine, recently sat down with Justin Fouse, the president of Elevate Fitness Coaching, to talk all things boutique fitness. They also touch on the role technology plays in making these offerings successful, including how platforms like ClubReady can help clubs streamline operations, enhance the member experience and maximize revenue. Listen to the conversation here.

In this episode of the Discover Strength Podcast, CEO and exercise physiologist Luke Carlson breaks down three essential strategies for effectively integrating strength training into your competition prep—no matter the sport.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

Is 2025 the year of Pilates? Meet Liana Levi, founder of the cult-favorite Forma Pilates. Born and raised in LA, Liana boldly pivoted from the fashion world to fitness during the pandemic, transforming her personal Pilates practice into a powerhouse brand that's redefining the modern workout experience. With Forma Pilates, Liana blends an elevated aesthetic and athletic approach, creating a unique method and empowering community. What began as a single reformer in her mom's pool house has grown into highly sought-after studios across LA, New York, and beyond, with even more exciting locations to come.In this episode, Liana opens up about how she built Forma from the ground up, the mindset shifts that propelled her entrepreneurial journey, and why consistency, community, and self-care remain the heart of her mission. Liana also talks with Elizabeth about staying true to your vision in a crowded wellness space, balancing ambition with personal wellness, and what's next for the ever-evolving Forma empire.Episodes Here Say Hi To Elizabeth and Purely Elizabeth: Website | InstagramLiani: Forma | IG Mentioned: Infrared CocoonCowboy ColostrumRhode Pocket BlushEarthbar - Forma Method SmoothiePerfect Bars Jan Marini DMK Skincare 

A smarter approach than avoiding conversations that feel uncomfortable is confronting them thoughtfully. So stop dodging and start diving in.      But first, have a process in place. Coach Matt Hanton and Coach Rachel Prairie offer tested recos in Episode 651: Difficult Dialogues in Boutique Fitness, Part 2.    Anchor your angle: base discussions on your policies, mission, vision and values Seek solutions: focus on information-finding and collaboration to fix problems Document discussions: keep a written record and ensure understanding Stay timely: don't delay or turn a blind eye, which implies validation  Commit to consistency: treat everyone the same in addressing issues     Ultimately, strive for productive conversations that strengthen your team and your business. Reframe your thinking and establish a procedure with Episode 651.   Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Welcome back to another episode of the Female EmPOWERED Podcast! I'm your host, Christa Gurka, and today we're talking all about website design and optimization for boutique fitness and wellness businesses. My special guest is Connie Holan from Pixelity Design, a web designer who specializes in the health and fitness space. In this conversation, we dive into common mistakes, must-have website elements, and how to make sure your site truly represents your brand and attracts the right clients.Some of the key takeaways from this episode include…Why Your Website Matters: Discover how your online presence can serve as a powerful “shingle” for drawing in new clients and establishing credibility.Common Pitfalls to Avoid: Think your site is user-friendly? Tune in to hear the biggest mistakes that could be driving potential clients away.Must-Have Elements for Converting Visitors: From visuals to navigation, find out which components instantly show prospects you're the right fit.The Role of SEO & Reviews: Uncover simple strategies to boost visibility and credibility, and why Google's algorithms may be your secret weapon.Working with a Specialized Designer: Learn how tapping into industry expertise can save you time, ensure a polished brand image, and keep clients coming back.Ready to elevate your online presence? Reach out to Connie at Pixelity Design (pixalitydesign.com) if you're aiming for a top-tier boutique fitness website - she's booking months in advance, so don't wait to secure your spot. In the meantime, give your own site a quick review: check if the photos truly showcase your business, confirm that your messaging is crystal clear, and see if your navigation helps visitors easily find what they need. 

The Power Duo for Studio Success: Accountability and ConsistencyIn this episode of The Pilates Business Podcast, Seran Glanfield unpacks the two essential elements that separate thriving studio owners from those stuck in overwhelm: accountability and consistency. As a seasoned business coach for boutique fitness studios, Seran shares why simply having great ideas isn't enough and offers actionable strategies to help studio owners step outside their comfort zones and make real progress.Discover how to:Build accountability into your routine to stay on track with your goals.Leverage the compounding effect of consistency to see lasting results.Break free from comfort zones that hold you back and embrace growth.Whether you're looking to grow your studio, attract new clients, or streamline your business operations, this episode is packed with insights to help you move forward with confidence.Got a question for Seran? Add it here

Are you dreaming of opening your very own Pilates, yoga, or barre studio?In this episode of The Pilates Business Podcast, host Seran Glanfield walks you through the essential steps to turn your dream studio into a thriving reality. From refining your vision and finding the perfect space to ensuring your financials are on point and nailing your marketing strategy, Seran shares a practical roadmap for success.Whether you're overwhelmed by startup logistics or nervous about taking the leap, this episode is packed with actionable advice to help you avoid common pitfalls, streamline your planning, and launch with confidence. Tune in to learn how to build a studio that aligns with your vision, attracts your ideal clients, and sets you up for long-term success.Got a question for Seran? Add it here

No one likes difficult conversations. Ever. But to be a successful boutique fitness studio owner, you've gotta ditch the discomfort and address these inevitable interactions.     Begin with practical tips from industry veterans Coach Cara Hazelton and Coach Matt Hanton. Tune into Episode 641: Difficult Dialogues in Boutique Fitness to tackle these head-on.   Establish expectations: have clear policies, rules, SOPs and member guidelines Set the stage: confront issues immediately and offer ongoing feedback  Prepare yourself: exhibit empathy, patience, listening and emotional regulation Skip sugar-coating: show kindness and professionalism, but be clear and firm Take a stand: commit to zero tolerance for abuse, cursing, yelling or manipulation   Remember, “difficult” conversations don't automatically mean “bad.” They often can be constructive and achieve an intended result. Embrace these encounters in Episode 641.    Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

In this episode of the Discover Strength Podcast, Luke Carlson dives into the critical focus of injury prevention and safe strength training practices. Drawing from decades of experience in professional sports and fitness, Luke explores the philosophy of “first, do no harm” and offers actionable insights to ensure your workouts build strength without compromising your health.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

Welcome back to another episode of Female emPOWERED! Today we're going to talk about what's required of you to surpass $300,000 revenue in your business and a couple of phases in business that you have to go through in order to achieve success.Let's talk about...Tips to maximize profit or increase revenueHow to grow a teamImportant role of mission and vision in your businessEssential onboarding tipsLooking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast!

In this forward-looking episode of The Pilates Business Podcast, host Seran Glanfield explores what 2025 holds for boutique fitness studio owners. From emerging trends to evolving client expectations, Seran shares key insights to help studio owners plan for growth, stay competitive, and build deeper connections with their clients. Discover how Pilates continues to dominate the market, the rise of hybrid class offerings, and the critical role of community and retention in studio success. Whether you're expanding your studio footprint or streamlining operations, this episode is packed with actionable strategies to help you thrive in the year ahead.Got a question for Seran? Add it here

Our data at The Fit Guide shows that boutique fitness needs to seriously work on sales. Your business can't survive without sales, so if this is a problem that you need to work on, don't miss this solo episode with Jack Thomas.   THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram

What's one topic every business owner knows they should focus on but often finds overwhelming? The concept of financial wellness for fitness studios.  For this episode, we have the perfect guest to guide us through it: Nina Israel, founder of Taryn Financial.   A little bit about Nina: With over 25 years of experience, Nina takes a holistic approach to financial well-being for boutique fitness studio owners. She's seen everything from bags full of crumpled receipts to clients who feel completely lost on where their money's going – and she's here to tell us it's never as bad as you think. Nina's superpower isn't just helping her clients organize and manage their cash flow – it's giving them the confidence and clarity to understand what their numbers mean. She's saved her clients thousands of dollars and countless hours of stress, making finances feel approachable and empowering. Nina has helped me feel smart about the finances of my own business, and I can confidently say she's the real deal. So, if you're ready to turn your financial fears into financial resiliency, stay tuned! You'll leave today's episode with actionable tips and a new perspective on your business's financial health.   Here's a quick rundown of what we covered: What Nina does at Taryn Financial and how she came to focus on the boutique fitness industry.     What advice does Taryn have for listeners who feel they don't have a good handle on their business's financial health?  How do they start to get control of things? How can they begin to feel confident with their studio finances? In terms of marketing budgets, what range is considered “healthy?” Percentage of gross revenue? What do these marketing expenses typically include?  Where are studios spending money when it comes to marketing? A primary goal for many clients who are in a period of focusing on marketing is growth. How does Nina approach growth goals from a financial perspective? What software features does Nina find as critical (or at least really helpful) for supporting financial wellness? Connect with Nina: https://tarynfinancial.com/home  

Welcome to this week's episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Kevin Yates, CEO Lift Brands EMEA.  With more that 20 years-experience working in the fitness industry there are few individuals on the planet with more experience than Kevin Yates when it  comes to building and operating boutique fitness brands. Currently heading up Lift Brands EMEA, which includes icon brands Snap Fitness and 9Round, Kevin also played a huge hand in the growth and success of European boutique brand, Trib3 and before that, the trailblazing UK boutique brand, 1Rebel. In this LIFTS podcast, we discuss: The evolution of boutique fitness. The pivot to multiple modalities within a boutique offer. The price vs value challenge facing  HVLP fitness brands. What component parts make a successful boutique fitness brand. From HVLP 1.0 to HVLP 2.0 and the brands leading the charge. What do boutiques have to do to maintain relevance in today's market? Trend predictions for the fitness sector. To learn more about Lift Brands, click here: https://www.liftbrands.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 0:25       RFK's as Health and Human Services Secretary in the US. Good news or bad news? 2:50       Intro to Kevin Yates 5:06       The evolution of boutique fitness 9:43       The pivot to offering multiple modalities within a boutique offer 11:25    Adaptions HVLP fitness brands need to make to be able to charge more to cover rising costs 21:03    What component parts make a successful boutique fitness brand 25:17    The evolution from HVLP 1.0 to HVLP 2.0 and the brands leading the charge 33:00    What do boutiques have to do to maintain relevance in today's market? 36:12    Trend predictions for the fitness sector

In this episode, Luke Carlson, CEO of Discover Strength and exercise physiologist,  dives into the vital role of recovery in optimizing strength training results. Often overlooked, recovery is where the real magic happens—allowing your body to repair, rebuild, and reap the benefits of your hard work.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

In this episode of the Discover Strength Podcast, CEO and exercise physiologist Luke Carlson dives into the second installment of the "Workout Focus" series. The topic? The power of one set. Luke unpacks the science behind why a single, intense set can produce the same—if not better—strength training results compared to the traditional 3 sets of 10 approach. He delves into the history of sets, the role of muscle fiber recruitment, and the surprising findings on calorie burn and time efficiency. Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !

There's a new trend that began about 5 years ago...where people go into a forum or Facebook page and manage their questions around fitness, weight loss etc in front of hundreds of other people. And they receive many opinions and posts regarding their questions.Then there's Boutique Fitness which is a small group of committed people led by a coach who manages and sustains the clients in a more intimate setting.Which is right? better? More profitable? I weigh in (and share my model).

Welcome back to the Boutique Fitness Marketing podcast – season two!  I'm excited to be dusting off the podcast for another round, and I've got a long list of great guests already lined up for this season, so if you're new to this podcast or returning from season one, welcome.   To kick things off for the season, we'll have a little ‘state of the industry' chat with my friend, yoga studio owner and fitness business consultant Nicole D'Andrea.  A little bit about Nicole:  Nicole owns Blackbird Yoga in New Jersey and founded Spark Strategies, a growth and marketing agency with one goal: to help women in the wellness world stop undervaluing themselves and their businesses. I can't think of a better person to help kick off season two with insight into what's happening in the boutique fitness industry. Nicole's in it every day in her own business and has a first-row seat to what's working, what's shifting, and what's new in the world of studio ownership.  Here's a quick rundown of what we covered: How Nicole got started in the industry. What the industry looks like right now in fall 2024. What trends and conversations is Nicole seeing? Services and pricing options that are selling well?  Studios niching or expanding services?  Studios looking to add locations? Scale back and focus on profits?  What does Nicole see working well for intro offers right now? What's the intro offer at Blackbird?  What processes does Nicole have behind it to ensure people stick around? Are there any other intro offers or special offers Nicole has seen work well recently?  What tech tools is Nicole using at Blackbird? Why? What are the most important things you think someone should look for in a tool? What marketing channels or activities are Nicole and her clients focusing on today? SMS, Email, Instagram, Paid ads, etc.  Nicole's thoughts on the secret to success of running a profitable studio in the long run.    Connect with Nicole: Nicole's consulting business:  sparkstrategies.co Nicole's free facebook group for studio owners: https://www.facebook.com/groups/501496037087061    

Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now! Join our email list. Join the Fitness Business Podcast community. Q: Is this podcast right for me?A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more. Q: How often are new episodes released? A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business. Q: What can I expect to learn from the show this season? A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness. Q: Who are your sponsors? A: This show is supported by REX Roundtables and Active Management. About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often.  JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.  Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.

Welcome back to another episode of the Female EmPOWERED Podcast! I'm your host, Christa Gurka. Today, we're discussing an important topic for fitness and wellness business owners: how to prepare your business for the fall and the end of the year.In this episode, I'll be covering several key strategies to ensure you're set up for success as the year wraps up, including:Evaluating and adjusting staffing needs to prepare for seasonal changesReviewing and optimizing pricing structures to support growth and profitabilityOptimizing your class schedules and offerings based on attendance dataStrategies for re-engaging clients and improving retentionKey considerations for end-of-year bonuses and recognizing your staffSome of the major takeaways from our discussion include:Assess your staffing needs and consider adding seasonal or part-time support to help with increased demand.Review your pricing to ensure it aligns with your business goals for both growth and profitability.Analyze class attendance data to optimize your schedule for peak seasons and consider offering seasonal workshops or promotions to keep clients engaged.Think about implementing performance-based bonuses tied to revenue targets or attendance metrics, and consider recognizing staff in non-monetary ways, like public appreciation or thoughtful gifts.I encourage you to start planning for Q3 and the end of the year by September 20th! Make sure you've got your Q3 plan locked down and start brainstorming your Black Friday and Cyber Monday promotions now.Also, if you're ready to map out your business strategy for 2025, I'd love for you to join me at my CEO Summit in Miami, Florida this November. It's the perfect opportunity to dive deep into your business goals and make a plan for long-term success. You can learn more about it here. Lastly, if you'd like to chat one-on-one, I'm offering coaching calls where I'll help you review your business numbers, determine if you can afford to implement performance-based bonuses, and give you tips on how to structure them. You can schedule your 1:1 call here.Thank you for tuning in to another episode of the Female EmPOWERED Podcast! Don't forget to subscribe, leave a review, and share this episode with fellow fitness business owners. Until next time, keep empowering yourselves and your businesses!Interested in being a guest on a future episode? Email me at Christa@pilatesinthegrove.com!

In this inspiring episode of The Pilates Business Podcast, host Seran Glanfield interviews Anne, the founder of Shape It Up Pilates in Rugby, England. Anne shares her journey from starting with aerobics in community centers to owning her own Pilates studio. Discover how she navigated the challenges of COVID-19, revitalized her business with innovative offerings, and built a thriving community.Anne's story is a testament to resilience, creativity, and the power of embracing change. Tune in for insights on business growth, client retention, and creating a unique studio experience.Connect with Anne at www.shapeituppilates.co.ukGot a question for Seran? Add it here

In this episode of The Pilates Business Podcast, host Seran Glanfield unveils the secrets to attracting A-list clients to your boutique fitness studio. If you've ever wondered how to transform your studio into the go-to spot for top-tier clients, this episode is for you. Seran shares actionable insights on crafting a powerful brand that resonates with your ideal clients, ensuring they keep coming back for more. Tune in to learn how to build a brand that screams expertise, delivers exceptional client experiences, and leverages community power to elevate your business. Perfect for Pilates, barre, and yoga studio owners looking to boost lead generation, retention, and revenue while working smarter, not harder.Join the Marketing Bootcamp HERE and get marketing training in your inbox! We kick off February 5thGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS

What We Cover In This Episode:  An update on the total value of the wellness market right now and the shift that's happening towards holistic health [1:02] The importance of having a crisis plan in place and the types of the scenarios you should be prepared for [4:08] How to properly prepare for a crisis, based on the “scale of fires” [10:30] A few key considerations when building plans for the financial type of a crisis [18:02] What to be aware of when recovering from a crisis and the way in which proper documentation of incidents will aid in this process [23:19]  Quotes: “What happens if someone gets a cut? What happens if you need to call the police, or the fire [department]? What are your protocols? I think it's important because in crazy scenarios, people panic unless they have a plan.” [Megan, 5:35]  “Insurance is something you should be doing in general, but it's the things that are out of your control that you want to move into your control as much as possible.” [Megan, 7:27]  “All of these things, you want to make sure you're doing to the letter. You have to react perfectly, because you have a lot of liability in this type of business and you need to be very safe.” [Megan, 21:32]    LINKS: Headspace, Calm, Insight Timer  Pliability  Do! App (Apple Store & Google Play)  Don't Break the Chain App (Apple Store & Google Play)  Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!  Learn More About Our Partners & Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here!  fitDEGREE's Business Portal https://calendly.com/fitdegree-support  support@fitDEGREE.com https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q https://www.tiktok.com/@megan_fitdegree   

What We Cover In This Episode: The ways that people are searching for a financial wellness on an individual level [0:51] What to consider about cash flow management and it's role in a business's success  [3:57] Where to start with budgeting operational costs and streamlining your financial model [8:18] How to approach funding an expansion [14:57] Our advice for steering clear of making emotional decisions [18:53] Some ways people can optimize cost, without compromising quality [21:02] A look at Nick's journey to becoming a business owner [29:08] Our weekly “Fit Favorites” and what is in YOUR gym bag? [32:41] Quotes: “The only way the business goes out of business is if you run out of money, so be obsessed with your cash flow management. Whether you are good at it or not, whether you like it or not, it's the most critical thing to your business.” [Nick, 5:16] “Whether you're just learning, getting started, starting to track a model or forming a budget, you always need to keep profitability in mind because at the end of the day, it's a business and you're trying to make money.” [Megan, 21:05]   “Do not let additional revenue from one service or product fund a different product or service without the controlled research and development phase.” [Nick, 23:43] LINKS: Workhuman  QuickBooks Xero Wave FreshBooks Float Zoho Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!  Learn More About Our Partners & Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here!  fitDEGREE's Business Portal https://calendly.com/fitdegree-support  support@fitDEGREE.com https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q https://www.tiktok.com/@megan_fitdegree   

In this episode of The Pilates Business Podcast, your host Seran Glanfield invites Mitch McGinley, the founder of Boutique Fitness Broker, for a deep dive into the world of buying and selling boutique fitness studios. With his extensive experience in the fitness industry, Mitch shares invaluable insights into the process of selling a studio, the factors that influence a studio's selling price, and the booming interest in Pilates studios. Whether you're an aspiring studio owner or considering selling your studio, this episode is a goldmine of information and a must-listen for anyone looking to navigate the complexities of the fitness business landscape.GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS

Feeling stuck and stagnant in your fitness studio's growth? This episode of The Pilates Business Podcast, hosted by Seran Glanfield, is bursting with practical strategies to help you scale your studio and attract a flood of new clients! Seran dives into 3 key growth hacks nobody tells you about, including strategic collaborations, crafting a powerful first impression, and leveraging automation and systems for long-term growth. If you're a Pilates, Barre or Yoga studio owner looking to take your business to the next level, this episode is a must-listen!GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS

Are you facing challenges in growing your fitness gym and retaining members? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In today's episode, Blake Ruff and Sherman Merricks emphasize the importance of paid marketing for boutique fitness gyms to reach a wider audience and increase revenue. They discuss the challenges of growing a fitness franchise, including pre-selling and controlling churn. They stress the value of mentorship in providing systems and processes for scaling while highlighting the importance of marketing in reaching new customers and retaining existing ones. Both agree that marketing companies should work with mentor companies to build on their systems and processes rather than trying to replace them. 00:00 Intro 00:50 Why gym owners should use paid marketing, focusing on financial stability and readiness for partnership. 3:22 Gym franchise growth, marketing, and retention. 6:55 The importance of marketing for gyms, mentorship, and growth. 12:18 Importance of controlling churn rate in business.  16:19 Gym marketing strategies, including paid ads and organic growth Take advantage of this episode for more insights and practical tips. Tune in now and take the first step toward transforming your gym's success!

What We Cover In This Episode: News with Nick and the latest of group fitness builds and mental, emotional and physical well-being [0:36] The importance that having an effective onboarding process will have on your customer's experience  [5:04] Integration partners that can help you communicate with your clients - click their links below to learn more!  [10:03] Why you can't afford to ghost your clients that are responding to your text marketing [12:15] Impactful ways to encourage your membership renewals or purchases [15:27] What to focus on if you are not making conversions [17:07] How to start leverage the social features inside of fitDEGREE if you haven't already been doing so [19:17] An update on tag-based announcements [22:13] Our final thoughts on gathering feedback [22:59] Quotes:   “They can like your class, they can like your studio, they can like the vibe, but if they don't meet a friend, they are just a ticking time bomb until they walk away.” [Nick, 1:31] “So it has to make sense cost-wise. As much as I said it's about community, they did come to you for a physical reason. The community is kind of like a surprise.” [Nick, 16:03] “There might be some evolutions of the feed coming in the very near future, so the more we train them and get them used to the feed, seeing the feed, interacting with the feed, the feed might start working in your favor the more you start training them, preparing them and getting those interactions boosted in the here and now.” [Megan, 21:13]   LINKS:   Group Workouts Boost Physical, Mental, Emotional Well-Being (Fitt Insider) Learn More About Our Partners Mentioned in this Episode & Get Exclusive Offers Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!  Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support  support@fitDEGREE.com https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q    

Feeling overwhelmed by the daily grind of running your Pilates studio? You're not alone. Many passionate studio owners struggle to find a balance between success and free time.This episode is your guide to achieving Success + Free Time. We'll debunk the myth that you have to choose one over the other.Here's what you'll learn:Master Your Time: Discover time management strategies like batching tasks and scheduling for peak productivity.The Power of Delegation: Learn how to empower your team and free up your time for strategic work.Build Systems for Success: Explore ways to streamline onboarding, automate tasks, and leverage the right tools.Prioritize Your Well-being: We'll discuss self-care strategies, setting boundaries, and outsourcing to prevent burnout.This episode is packed with actionable tips and insights to help you create a sustainable, profitable, and fulfilling Pilates business.Ready to escape the hustle and reclaim your time? Tune in and get ready to thrive!GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS

Get ready to discover the secret to gym success: hiring the right people." Welcome to another episode of the Gym Marketing Made Simple Podcast, your essential guide to the strategies that help boutique fitness gyms succeed. In this episode, we dive into the critical role of hiring the right people for your gym's success. We emphasize the need for a scientific approach to identify the best candidates and underscore the value of validated behavioral assessments.  Brian Alexander brings his expertise to the discussion, highlighting the importance of self-awareness in leadership and defining job targets to find compatible business partners. We share examples of successful gym owners who have prioritized hiring, showcasing how a strategic and data-driven approach can lead to remarkable results. This episode provides valuable insights into the fitness industry's essential hiring and staffing strategies. 00:00 Intro 00:12 Using personality assessments for hiring in the fitness industry 5:04 Assessments for business owners to identify strengths and hire the right people for roles. 9:56 Using assessments for hiring and evaluating job candidates. 17:26 Defining job targets and assessing employee fit for improved efficiency and effectiveness in a company or gym setting. 22:35 Hiring roles in a gym, including visionary, integrator, and coach 27:45 Hiring and partnerships in business, focusing on understanding personality types and their impact on success. Stay tuned for these game-changing insights and learn how to take your gym to the next level!

Are you tired of feeling like a broken record explaining the benefits of Pilates over and over again? In this episode, Seran Glanfield, host of The Pilates Business Podcast, shares 3 powerful marketing hacks that can help you re-energize your marketing efforts and attract your ideal clients to your studio.You'll learn:The importance of understanding your ideal clientHow to create content that resonates with your target audienceTips for fostering a strong sense of community in your studioPlus, Seran shares a bonus tip on the power of testimonials!Ready to take your Pilates studio marketing to the next level? Tune in now and discover how to attract new clients, build a loyal community, and grow your business.Links:Learn how you can work with Seran inside her programs here: https://www.springthree.com/work-with-meGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS

On todays episode we dive into a recent experience I had when I traveled to AZ. I was SO excited to finally try out a class I see all over social media and left feeling more defeated than when I came. So yes, I want to tell the story but I also want this episode to be an apology for toxic fitness culture and an encouragement to continually pour in to creating positive experiences in your health, even if you have been jaded by one's like this. Sincerely a personal trainer that cares SO MUCH. Let's dive in…Join the Mastermind by filling out an APPLICATION today and I will personally be in touch!Do you feel like your metabolism has slowed down? Get my FREE course to truly learn how your body works so you can see long term success. Enroll here.Shop my FAVE things HEREWant access to exclusive content? Sign up for my newsletter here!

In this episode of The Tactical Empire, Jeff Smith and Derek Batman from Lucid Branding Solutions delve into evolving gym marketing strategies, emphasizing customized approaches, technology-human touch balance, and scalability considerations. They further discuss guidelines for gym owners, including the financial threshold for ad spend, content creation tips, the role of a skilled salesperson, and the contact information for Lucid Branding Solutions.Chapters00:00 Introduction to Tactical Empire00:35 Meet Derek Batman: A Journey from Gym Owner to Marketing Guru02:54 The Birth of Lucid Branding Solutions08:05 Challenges and Solutions in Gym Marketing11:42 The Power of Personal Touch in Marketing12:47 Expanding the Business Model: Setting Up a Call Center14:55 The Impact of a Personalized Approach22:03 Facing the Challenges of Scaling Up22:42 The Genesis of a Game-Changing Service for Gyms24:36 Scaling Beyond the Gym: A Vision for Diverse Industries27:05 The Blueprint for Success in the Fitness Marketing Space31:26 Setting the Bar: Requirements and Expectations for Gym Partnerships39:35 Crafting a Winning Strategy: Content, Metrics, and Sales Excellence45:40 Elevating the Industry: The Impact of Professionalism and SophisticationYou can connect with Derek Batman here:Instagram - https://www.linkedin.com/in/anthonyhudson1LinkedIn- https://www.linkedin.com/in/derek-batman-b48792124 If what you heard resonated with you, you can find Jeff on Instagram, Facebook. If you're interested you can visit The Tactical Empire's website https://www.thetacticalempire.com/home-4169. And don't forget to visit us on Apple Podcasts to leave a review and let us know what you think! Your feedback keeps us going. Thanks for helping us spread the word!

In this episode, CEO and Founder of Gymnazo, Michael Hughes discusses the future of boutique fitness, highlighting trends, innovations, and strategies in the industry. He emphasized the importance of movement training, personalized care, and sustainable scalability. Michael also discussed the challenges of growing a team in the health and fitness industry and the need for trainers to adapt to the growing trend of boutique services. Additionally, he shared his insights on establishing a long-lasting career as a personal trainer, emphasizing the importance of offering more than the standard quo, prioritizing personal and professional growth, setting clear goals, and creating a well-defined action plan.Shownotes:0:52 Future of boutique fitness industry with insights from industry leaders. 6:13 Personal training career sustainability and growth.11:14 Movement as medicine, gym business models, and the importance of muscle building for overall health.15:51 Setting goals and creating a plan for success in the fitness industry.21:23 Growing a team in the fitness industry, challenges and solutions.26:33 Fitness industry trends, focusing on blending restoration with exercise.30:43 The growth of boutique fitness and the need for trainers to provide sustainable, impactful coaching.35:42 Industry trends and the need for movement coaches.Work with UsBecome a Multi-Dimensional Movement Coach - join this 6-month mentorship program that will teach you the foundational principles of movement and equip you with the skills and confidence to take your training and client result to the next level. Attend the Functional Movement Workshop August 10-11 in San Luis Obispo, CA - unlock your creativity, enhance your client results and bring more function to your programming in this 2-day workshop. Learn how to lead a restoration-based group class - in this free PDF, get the outline for how to lead your clients through a 45-minute restorative session that utilizes foam rolling, stretching and light functional movement, leaving them feeling refreshed, revitalized and oftentimes pain-free. Follow UsInstagram: @gymnazo_eduYoutube: Gymnazo EDUFacebook: Gymnazo EDUTikTok: @gymnazoedu

In this episode, CEO and Founder of Gymnazo, Michael Hughes discusses the future of boutique fitness, highlighting trends, innovations, and strategies in the industry. He emphasized the importance of movement training, personalized care, and sustainable scalability. Michael also discussed the challenges of growing a team in the health and fitness industry and the need for trainers to adapt to the growing trend of boutique services. Additionally, he shared his insights on establishing a long-lasting career as a personal trainer, emphasizing the importance of offering more than the standard quo, prioritizing personal and professional growth, setting clear goals, and creating a well-defined action plan.Shownotes:0:52 Future of boutique fitness industry with insights from industry leaders. 6:13 Personal training career sustainability and growth.11:14 Movement as medicine, gym business models, and the importance of muscle building for overall health.15:51 Setting goals and creating a plan for success in the fitness industry.21:23 Growing a team in the fitness industry, challenges and solutions.26:33 Fitness industry trends, focusing on blending restoration with exercise.30:43 The growth of boutique fitness and the need for trainers to provide sustainable, impactful coaching.35:42 Industry trends and the need for movement coaches.Work with UsBecome a Multi-Dimensional Movement Coach - join this 6-month mentorship program that will teach you the foundational principles of movement and equip you with the skills and confidence to take your training and client result to the next level. Attend the Functional Movement Workshop August 10-11 in San Luis Obispo, CA - unlock your creativity, enhance your client results and bring more function to your programming in this 2-day workshop. Learn how to lead a restoration-based group class - in this free PDF, get the outline for how to lead your clients through a 45-minute restorative session that utilizes foam rolling, stretching and light functional movement, leaving them feeling refreshed, revitalized and oftentimes pain-free. Follow UsInstagram: @gymnazo_eduYoutube: Gymnazo EDUFacebook: Gymnazo EDUTikTok: @gymnazoedu

Episode 609 - Series "Building a Brand: The ABCs of Boutique Fitness Marketing: E is for Events: What events should you be running in your studio for a successful quarter. "

607: Series "Building a Brand - The ABCs of Boutique Fitness Marketing: G is for Growth Goals: Scaling Your Business"

606 - Series "Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What your promotion is trying to tell you?

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Dan Uyemura to the show. Dan currently is a partner and coach at Torrance CrossFit and CEO of PushPress, a business management and billing platform for boutique gyms. With almost 20 years of seasoned web application development fused with a lifetime of entrepreneurial efforts, he has worked on a number of projects in software, technology, and the fitness space. Today, Dan joins Bryan to talk about his story, how operators should use tech, local marketing and boutique gym trends, and overall advice to entrepreneurs.  One Powerful Quote: 24:05: “Ideas are cheap, and execution means everything.”  4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:19: Bryan opens the show by asking Dan about his background.  6:58: Dan talks about the challenges of appropriate technology adoption in the industry space.  9:02: Dan shares the value proposition of PushPress.  11:23: Bryan and Dan discuss implementing technology in marketing.  14:18: Bryan inquires with Dan about PushPress and their offerings to small and medium sized businesses.   16:57: Bryan and Dan talk about trends in boutique fitness and personalized AI.  23:58: Bryan wraps up the show with Dan imparting his final advice to the listeners.  Bullet List of Resources: https://www.linkedin.com/in/danuyemura/ https://www.pushpress.com/ Guest Contact Information: https://www.linkedin.com/in/danuyemura/ https://twitter.com/hookgripper https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

600: The Business of Boutique Fitness 600 ep Special

In this episode of "The Pilates Business Podcast," host Seran Glanfield shares invaluable insights on creating the ultimate fitness studio that marries client satisfaction with peak business performance. From the strategic layout and design that enhance client experience and maximize revenue per square foot, to operational efficiencies like soundproofing and use of space, Seran dives deep into the elements that make a fitness studio not just appealing, but also profitable. She emphasizes the significance of mood-boosting lighting, color schemes that strengthen brand identity, and the undeniable power of social media appeal through photo-friendly zones. Whether you're looking to refine your studio's design or elevate its operational efficiency, this episode is packed with strategies to help you achieve your goals.GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS

In this episode, we turn the traditional fitness marketing playbook on its head. If you're like most fitness professionals we speak to, you may not know exactly who your ideal client is or how to market to them in a way that communicates your value, or you have an idea of how you want to portray yourself to your people, but don't know for certain if that intention is felt and understood. The truth is that in order to clearly speak to your dream clients, communicate value and attract more of them in, there are a lot of beliefs about our industry and how we have historically marketed ourselves that need to shift dramatically. In this episode we share a recording of a recent brand strategy session that Barry had with a potential client where he took a deep dive with her into what that shift looks like.  After listening, you're going to think about how you position your value completely differently, and hopefully be on the path to take the necessary steps to attracting new dream clients confidently like a supermagnet.   What You'll Learn: The Pitfalls of Marketing Your Classes: Discover why treating fitness classes like tangible products limits who you can reach in the market. Real Needs Over Physical Benefits: Learn about the importance of the shift towards addressing people's deeper drives like confidence, energy, and overall life satisfaction, and away from abstract physical benefits like "burnt calories" "cardiovascular endurance" and "lean muscle"   We promise this episode will shift your perspective on what it means to market group fitness classes in today's world, redefine your approach to marketing, and offering insights that could redefine the way you connect with the people who need you the most.   GET THE EBOOK, AUDIOBOOK, & COURSE: https://fitnesscareermastery.com/avalanche   BOOK A BRAND STRATEGY SESSION: https://signup.fitnesscareermastery.com/yourstrategysession/