Podcasts about Beauty Brands

How Ouai became a $300M brand by turning customer comments into marketing gold.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, we meet Chris Hobson, President and CEO of Rare Beauty Brands.‍Rare Beauty scales challenger brands with expertise in innovation, marketing, and infrastructure across various channels. ‍In this episode, we discussed  retail, e-commerce, direct-to-consumer channels, and how to build and scale an omnichannel brand in the beauty industry.‍‍Topics coveredOmnichannel distribution strategyStarting in luxury retailersThe rise of Korean beautyUsing retail for profitable trialImpulse purchase price pointsImportance of social  media contentCollaborations with influencersTips for sell-through across channelsFocus on productRetail associates‍TakeawaysThe company has since expanded internationally, partnering with distributors in different countries to reach a global audience.The channel strategy has evolved over time, with a focus on expanding into new markets and reaching a wider customer base.The brand decided to initially focus on the assisted sale channel to gain credibility and educate consumers about their product category.Amazon is viewed as a place where consumers can learn about the brand and check ratings and reviews.DTC (Direct-to-Consumer) channel is used strategically to engage with consumers and gain insights.The different channels work together to reinforce each other and provide a seamless brand experience for customers.While retailers may share high-level consumer information with the brand, there is a limitation to the depth of data they can access.Building a successful business requires both online and offline presencePlease let us know your thoughts about the episode!‍Where to find Chris Hobson:Linkedin: https://www.linkedin.com/in/christopherhobson/ ​Website: https://rarebeautybrands.com/ ‍Where to find Kait Stephens:Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/Website: www.brij.it ‍SUBSCRIBE TO THE OMNICHANNEL MARKETERwww.theomnichannelmarketer.com

In this episode of the Friends in Beauty Podcast, I am diving into one of the biggest beauty industry conversations happening right now and what it really means for makeup artists, beauty pros, and brand owners like us.With the recent news of Pat McGrath Labs putting its assets up for sale, I felt called to come talk to my Friends in Beauty about virality, velocity, and whether every viral moment truly needs to be monetized. I break down the viral glass skin runway moment that took over the internet, what happened behind the scenes, and why having attention without systems in place can create more pressure than progress.I walk you through the difference between going viral and being ready for growth, how infrastructure, offers, and inventory impact sustainability, and why it is unrealistic to expect artists to always be prepared for massive viral moments. I also share my personal thoughts about passion, creativity, and whether every beautiful thing we create needs to turn into a product.If you have ever wondered what would really happen if your content blew up tomorrow, this episode will help you think differently about growth, preparation, and long-term success in the beauty industry.

In this episode, I'm sharing my current skincare routine after fully switching to Korean and Japanese brands. I go over the cleansers, serums, moisturizers, masks, and sunscreens I've been using and loving :)00:00 Introduction4:40 Who these products are for 05:20 Cleansers 08:21 Serums & Exfoliants13:55 Moisturizers 17:09 Face masks & other products20:27 Sunscreens23:49 Eye cream, Eyelash serum & Lip Balms 25:55 Other products26:37 My Morning vs Night Routine Work with Julia:⁠⁠⁠⁠⁠⁠Apply to work togetherFollow Julia on her social⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠@juliachien.rd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

The latest Glossy Beauty Podcast episode features board-certified dermatologist Dr. Marnie Nussbaum and beauty industry veteran Jodi Kaplan — the founder and CEO, respectively, of the Dr. Marnie skin-care brand. Dr. Nussbaum gained popularity while catering to dermatology clients in New York City's Upper East Side before launching the brand, which was called Lines before rebranding in November. For her part, Kaplan built her industry prowess through roles at brands including Droplette, Dr. Barbara Sturm and Augustinus Bader.  Dermatologist-founded brands continue to resonate with beauty consumers, who are seeking credibility, education and expertise in an oversaturated market. On the podcast, Glossy Pop editor Sara Spruch-Feiner asks Dr. Nussbaum and Kaplan why they chose to lose “Lines,” what a founder's name on a product line signifies and what's in store for derm-led skin care in the years to come.

In this episode of Skin Anarchy, Dr. Ekta sits down with Natasha Denona for a rare, reflective conversation that traces the creative and philosophical roots of one of modern makeup's most influential brands. Known for palettes that have become industry benchmarks, Natasha opens up about how her work has always been driven less by trends—and more by intention, education, and respect for the user.Growing up between science and art shaped everything. Natasha's mother, a chemist in inorganic chemistry, exposed her early to laboratories, precision, and technical thinking. While chemistry itself didn't immediately click, the discipline behind it did. That structured curiosity later resurfaced in how Natasha approaches formulation, texture, and product architecture—where creativity is always grounded in control.Before makeup, there was painting, theater, and dance. Natasha shares how color became both emotional language and psychological tool, first explored through art and stage makeup. That foundation explains why her palettes feel cohesive yet expressive—each one designed as a complete story rather than a collection of random shades.A defining theme of the episode is education. Natasha doesn't create products to sit on a shelf; she designs tools that teach. Long before “educational beauty” became a marketing buzzword, her launches embedded technique—guiding users through layering, sculpting, and dimension the way professional artists actually work.Rather than chasing novelty, Natasha deliberately builds for longevity. Palettes like Biba and Camel weren't designed for a moment—they were designed to last across ages, skin tones, and styles. Inclusivity, she explains, has always been non-negotiable, not performative. Her decision to launch 52 foundation shades wasn't strategic—it was personal.Throughout the conversation, one belief remains constant: the product should be the star. Natasha never wanted her image to overshadow the work itself.Listen to the full episode of Skin Anarchy to hear Natasha Denona reflect on creativity, inclusivity, and why true innovation in beauty comes from intention—not trends.SHOP NATASHA DENONA CHAPTERS:(0:02) - Welcome & Introducing Natasha Denona(1:14) - Growing Up Around Science, Art, and Photography(4:43) - Early Relationship With Color, Makeup, and Expression(6:11) - From Dance & Modeling to Makeup Artistry(7:26) - Building Iconic Color Stories & Palette Philosophy(9:05) - Inclusivity as a Core Creative Principle(13:19) - Creating Complexion Products at Scale(17:05) - Longevity, Creativity, and Avoiding Trends(24:08) - Entrepreneurship, Visibility, and Authentic LeadershipPlease fill out this survey to give us feedback on the show!Don't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform.Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf! Hosted on Acast. See acast.com/privacy for more information.

In the beauty industry, success is often measured by landing big retailers, securing investment, or building a large team. But what if some of the most resilient and values-driven indie beauty brands thrive precisely because they reject that model? In this episode of Green Beauty Conversations, Formula Botanica CEO Lorraine Dallmeier sits down with Kristina Dunn, founder and formulator of RUA, to explore what it truly means to grow an indie beauty brand on your own terms – without Sephora, investors, or anyone else steering the ship. Tune in now to find out more!   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

#130: On today's episode, influencer and founder of Skin by Ella Rose, Ella Rose McFadin, joins the podcast to share how she transitioned into content creation full time, what led her to launch her beauty brand, and how her personal healing journey has shaped the way she shows up online and in her relationships.The girls get into:Growing slowly and organically as a content creatorWhy mission matters more than follower count, likes, or numbersShowing up vulnerably online while protecting parts of your private lifeElla's relationship with therapy and mental healthNavigating a traumatic breakup, betrayal, and cheatingThe impact of childhood divorce, parental separation, and how that pain can show up in adult relationshipsHealing childhood wounds and getting real with yourselfAdvice for women who've been cheated onWhy self-love is a requirement for healthy partnershipMakeup as self-care, not perfectionA breakdown of Skin by Ella Rose products& MORE!This episode is for anyone struggling with a traumatic breakup, navigating the pain of betrayal or cheating, actively healing, or redefining self-worth.& MORE CONNECT BELOW:Follow Ella hereFollow Skin by Ella Rose hereShop Skin by Ella hereCONNECT with HAN:follow Han ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠follow HOW I SEE IT ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠shop the podcast merch ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠work with Han: howhanseesit@gmail.com

Nima Jalali built SALT & STONE out of his apartment into a $100M+ brand, without ever pitching a single retailer. After an ACL injury redirected his path, he created something he desperately wanted but didn't exist, a high quality, clean deodorant, that actually performs. SALT & STONE has now become one of the fastest growing brands in the space to-date by doing things differently. Even right now, every 60 seconds a SALT & STONE deodorant is bought.  In this candid conversation Nima opens up about transitioning from a pro surfboarder into the Founder role, what it takes to build a killer team, and what keeps him going. He reveals the counter-intuitive strategy that got Sephora to come to him, and how he iterated his deodorant formula through 5 generations before calling it perfect. You'll Learn: Why going through 5+ product iterations beats launching "good enough"The digital excellence strategy that makes retailers chase you (not the other way around)How to build legacy brand positioning even as a one-person startupWhy getting a "no" from retailers too early can kill your momentumThe mindset shift from solo athlete to team builderThe key to building a digital identity that inspires & attracts customersCHAPTERS: 00:00 Introducing Nima Jalali, Founder & CEO of SALT & STONE3:00 Transitioning from Pro Snowboarder to Business Owner 4:55 The 5 Generations of Product Perfection6:45 How to Think Like Nike When You're a One-Man Show8:13 What Nima Did to Build a Brand Sephora NEEDS to Have10:09 Steps to Achieve Digital Excellence 12:39 SALT & STONE'S Philosophy on: Ingredient Sourcing, Product Development & Testing 19:06 How to Set Your Business Up to Grow Into a Legacy Brand From Day 1  22:07 The Retail Strategy That Never Fails 28:35 Tackling Global Expansion & Managing Expectations as a Founder   29:55 Single Most Impactful Thing NIma Did in The First 6 Months That Made SALT & STONE Successful  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Kim May Chee's journey with COCOdry began long before the brand existed, in her father's small hair salon in Penang. As a child, she swept floors, helped customers, and quietly observed the beauty industry from the inside out. She saw how meaningful a simple service could be, but also how intimidating, inconsistent, and underserved the experience felt for many Malaysians. Years later, after hearing a podcast about Drybar in the U.S., everything clicked. Kim realised she could bring a localized, inclusive version of that experience to Malaysia, one designed for Asian hair textures, local culture, and the everyday woman who just wants to feel confident again. But building COCOdry wasn't glamorous. Her first location fell through on signing day, industry veterans told her “a salon with no cuts and color will fail,” and even her dad doubted whether a blow dry bar could survive. Kim moved to KL alone, educated the market one customer at a time, and kept going even when COVID nearly wiped the business out. She delivered products herself, hosted scalp-education livestreams, and built trust the hard way. When lockdowns lifted, COCOdry bounced back stronger, fully booked for months, proving there was space for a modern, joyful, accessible beauty experience. Today, COCOdry has expanded into KL's busiest neighbourhoods, serving women for everything from job interviews to birthdays to quiet personal resets. Kim designed the brand to feel safe, warm, and empowering, transparent pricing, laptop-friendly spaces, private rooms for Muslim women, and a team culture built on kindness. And in a full-circle moment, she even revived her father's salon in Penang under the COCOdry name. From salon kid to beauty entrepreneur, Kim's story is a reminder that innovation doesn't always mean inventing something new, sometimes it means reimagining something familiar with more heart, more intention, and more courage.

“She's back — und wie!” Vera Doppler startet neu durch —mit einem neuen Business mitten im Beauty-Universum! Nach Jahren voller kreativer Projekte, Marketing-Hacks und Trend-Spürsinn hat sie gemeinsam mit ihrem Co-Founder Hannes Freudenthaler eine ganz neue Beauty-Brand aufgebaut: A.N.D. beauty

DIBS Beauty went from zero to one of America's fastest-growing makeup brands in just four years, with founder Jeff Lee scaling the business into the mid–8 figures and landing a top spot on the Inc. 5000. In this interview, Jeff breaks down the strategy behind their explosive growth, the creator-led launch that built a 20,000-person waitlist, and how DIBS is winning in one of the most competitive categories in ecommerce. You'll hear exactly how Jeff built a 50-state beauty brand, expanded into retail with precision, and created a customer base with a 60%+ 90-day repurchase rate — all while keeping a founder-led obsession with product, community, and customers. What you'll learn in this interview: • The exact social strategy that built a 20,000-person waitlist pre-launch • Why creator-led distribution outranked traditional paid marketing • How DIBS achieved a 60%+ 90-day repurchase rate • The retail playbook behind their breakout performance in Ulta and Revolve • How Jeff validates product–market fit using creator metrics and in-store behaviour • Why “comfortable inauthenticity” beats the current social media playbook • What founders get wrong about community building • How to hire, structure, and scale a team at hypergrowth speed • The real dark side of entrepreneurship that nobody talks about • Jeff's approach to AI, product discovery, and future-proofing your brand This episode is a masterclass for founders building in ecommerce, beauty, or any saturated category. You'll walk away with a clear understanding of how to launch, differentiate, and scale a brand using content, retail expansion, and customer-obsessed execution. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠ CONNECT WITH JEFF LEE Instagram → https://www.instagram.com/jefflee108/ LinkedIn → https://www.linkedin.com/in/jefflee108/ DIBS Beauty → https://dibsbeauty.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠ Website → ⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠https://www.foundr.com/podcast

Aliett Buttelman went from fashion model to co-founder of Fazit, a beauty brand that exploded after a viral Taylor Swift moment. This episode breaks down what actually drives real growth.In this episode I talk with Aliett Buttelman about what it takes to build a brand from scratch and survive hyper growth. Aliett explains how a decade in fashion modelling shaped his approach to creative work and why he walked away from consulting to build Fazit with co founder Nina LaBruna. She shares how their glitter freckles went viral when Taylor Swift wore them and what actually happens behind the scenes when sales jump by thousands of per cent overnight. We dig into supply chain pressure, copycats, international expansion and what it means to keep a brand focused when attention moves fast.Guest: Aliett Buttelman, co founder of FazitKey Takeaways:Virality only matters when a brand has the operational foundation to handle demand.Copycats are inevitable but innovation and strong brand identity create defensibility.International expansion requires clarity of vision, not speed for the sake of it.Founders need consistent decision making to avoid drifting away from their original mission.

On this week's episode of Beautiful and Bothered, Johnny and Kevin discuss James Charles and his beauty brand's golden sponge disaster, Kim Kardashian's tone-deaf video crying after failing the bar exam, and the beauty industry's horrible social media strategy's that are leaving people fatigued!

In this episode of Operation Be, I welcome the magnetic and mission-driven Jessica McTaggart, owner of The Curl Sanctuary in St. Louis. What begins as a conversation, becomes a full-bodied journey through Jessica's evolution from a makeup counter employee to a leader reshaping the curly hair industry from the inside out. We wander through the origin story of The Curl Sanctuary, the philosophy that fuels it, and the intention-packed choices that turned it into a safe haven for natural curls and the people who wear them.  We dig into what it takes to build a purpose-driven business: the quiet bravery of saying no, the courage to create a culture that feels like home, and the discipline required to grow without losing yourself in the process. Jessica also opens up about training new stylists, honoring boundaries, and protecting the harmony between work, artistry, and real life. Expect heartfelt stories, grounded wisdom, and a look behind the curtain at what authenticity in leadership truly looks like. If you're building something that matters, or simply craving a reminder that intention is a superpower, this episode delivers. 

One night, Jenn Harper had the most vivid dream of three smiling Indigenous girls covered in colourful lip glosses. That dream, along with her newfound sobriety, led her to launch the company Cheekbone Beauty, which aims to bring positive representation of Indigenous folks into the beauty space. Lauded as a trailblazer in both sustainability and diversity, Jenn is now one of the cosmetics industry's most influential Canadians, and her groundbreaking beauty brand is sold in Sephora locations across the country. Jenn sits down with Tom Power to talk about her long, hard road to success, why Indigenous joy is the cornerstone of her business, and why representation is at the forefront of everything she does.

This episode is brought to you in partnership with flaconi, Germany's leading online destination for beauty and fragrance. But flaconi is more than a retailer, it's a platform that celebrates individuality and empowerment. Values that deeply align with today's guest and everything she stands for.Linda Hallberg is a name many in the beauty world already know. A visionary makeup artist, founder of LH cosmetics and one of Sweden's most creative forces. From pioneering multi-use products to building a radically inclusive beauty brand, she's been shaping the conversation long before it was mainstream.But behind the iconic looks and bold colors is a story of resilience. In this episode, Linda opens up about growing up queer in a small town, the early days of makeup school while living in a caravan and the journey of building her own brand, LH cosmetics.This conversation is a reminder that it's okay to take up space  and that sometimes, the most powerful thing you can do is return to artistry and play.Read more about the Women Authors of Achievement (WAA) Podcast via waa.berlin/aboutFollow us on Instagram & find us on LinkedInSubscribe to our newsletter via waa.berlin/newsletter ★ Support this podcast on Patreon ★

I'm so glad you're here. After a little break, we're back with a fresh new chapter of Driving the Business. In this episode, I'm catching you up on the journey, sharing what's new, and diving straight into the five things every beauty entrepreneur should know before they start. If you're dreaming about launching a brand, stuck in the planning stage, or trying to figure out if entrepreneurship is really for you, this episode will give you clarity, perspective, and a push to finally get in motion. Thanks for tuning in. Catch the episode on Apple Podcasts, Spotify, YouTube, and iHeart. Make sure to like, comment, and subscribe so you don't miss what's coming next. Let's dive in.  

Most global brands dilute their message when scaling across markets. Ridhima Thukral, Global Brand Director at Unilever, proves the opposite. Iconic brands become lighthouses that deepen their core philosophy while expressing it locally across countries. She reveals how Dirt Is Good maintains one human truth about play and discovery, while manifesting as football in Brazil and Holi festivals in India. You'll discover her framework for separating human truths from trends, her method for using AI to handle the 80% while humans focus on the crucial 20%, and why stepping back to understand your brand world is marketing's most underrated strategy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it take to walk away from a "good government job," a law degree, and the security everyone expects you to hold onto? Deida Massey knows. People called her crazy but she called it obedience. Raised on Chicago's South Side, Deida started out advocating for abused and neglected children. But something in her spirit said there was more. So she did the unthinkable: she left it all, moved to L.A. with no connections, and started at the bottom of the makeup world. Her leap led her into rooms with icons like DMX, Common and Dr. Maya Angelou… and ultimately to Zanzibar, where one encounter with the "lipstick plant" sparked the birth of Bixa Beauty, her vegan cosmetics brand. This conversation is full of the kind of truth you only get from a woman who risked everything. Highlights 00:29 This ain't for me 02:56  La La land 07:59 Celebrity Encounters 16:00 Africa 17:24 Lipstick Plant  18:54 Building Bixa 19:39 Highs & Lows 20:36 Exit Strategy 26:26 Funding the Dream 34:14 Personal Struggles 38:20 Kingdom work ============== Check out Deida's vegan luxury makeup brand at https://bixabeauty.com ============== Sisternomics is honored to be partnered with ProBlk Health, a Black woman-owned supplement company committed to our wellness. Tap in and get a full year of discounts at: https://problkhealth.com/sister20  ============= If this episode resonated with you, share it, rate it, and leave a review on Apple Podcasts, Spotify, or wherever you listen. Your support helps Sisternomics grow. Sisternomics is produced by OverFlow® Enterprises, a Black woman-owned coaching and content creation company.  

Join host Wayne Moorehead as Betty Perez, GM & CMO of Riman, shares how direct selling's roots are converging with today's social commerce landscape. Discover the powerful distinction between welcoming vs. targeting influencers, why brand strength drives distributor confidence and how to meet people where they're at. Betty reveals insights from Riman's $2B+ growth in Korea and US launch strategy.

In this live-recorded episode, we're talking about money, power, and style with actor, producer, and founder of Personal Day Lili Reinhart. She first rose to fame in 2017 as Betty Cooper in The CW's Riverdale and since then has gone on to star in countless other projects, including the recent Mubi release Hal & Harper. In addition to her work as an actor, she's also a producer (a role she says makes her feel powerful) and has founded her own production company, Small Victory Productions. Outside of the entertainment industry, Reinhart launched the award-winning skincare line Personal Day last year, which was inspired by her personal struggles with acne. In this episode, she discusses being a romantic, why she sometimes feels “unstylish,” and the important money conversations she had with her fellow Riverdale castmates.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Linh Peters, now CMO at science-backed hair care brand Seen, talks about marketing as a growth engine

Joey Shamah built e.l.f. Cosmetics into a billion-dollar beauty brand by doing the exact opposite of every competitor in the industry. In this interview, the e.l.f. co-founder breaks down how he turned a radical $1 makeup idea—laughed at by investors and retailers—into a global powerhouse that went public on the New York Stock Exchange. From bootstrapping his business out of his father's warehouse to selling 192,000 orders overnight after a viral Bloomingdale's rumor, Joey shares the full story behind disrupting an entire industry, mastering retail relationships, and scaling a household name without big marketing budgets or celebrity backing. What you'll learn from this interview: • How Joey built e.l.f. Cosmetics into a billion-dollar brand from scratch • The marketing strategy that turned rejection into virality • How a fake rumor led to 192,000 orders and changed everything • Lessons from raising margins, expanding retail, and going public • Why the $1 price point was his biggest advantage • How to identify whitespace in a saturated market • What Joey learned from multiple exits and the IPO process • His framework for buying, turning around, and scaling legacy beauty brands • Why perfection kills momentum and speed drives success By the end of this interview, you'll walk away with the playbook for disrupting established industries, scaling consumer brands from zero to IPO, and building lasting wealth through innovation, grit, and timing. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠ LinkedIn → ⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠ CONNECT WITH JOEY SHAMAH Website → https://www.elfcosmetics.com LinkedIn → https://www.linkedin.com/in/josephshamah/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠ Website → ⁠⁠⁠https://www.foundr.com⁠⁠⁠ Instagram → ⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠ Facebook → ⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠ Twitter → ⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠ LinkedIn → ⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠ Podcast → ⁠⁠⁠https://www.foundr.com/pod

In this podcast episode, we discuss what makes this season unique for the beauty category, what “creating magic” looks like during the holidays when every brand is fighting for attention, and how brands can build real loyalty when discounts dominate the conversation. Listen to the discussion with Vice President of Content and host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Head of Marketing for Bluemercury, Minyi Su.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-making-holiday-magic-secret-beauty-brand-loyalty-with-bluemercury-reimagining-retail     © 2025 EMARKETER   Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com    

I had the pleasure of sitting down with Emilie Toups, a mother of five and the founder of Toups & Co. Organics - a skincare and makeup company rooted in ancestral wisdom, nutrient-dense ingredients, and the belief that beauty should never come at the expense of health. What started as a single batch of tallow balm in her farmhouse kitchen has become one of the most trusted names in clean beauty. Emilie opens up about her journey from motherhood to entrepreneurship, how she built Toups & Co. from the ground up, and why she believes our skin understands ingredients from nature far better than synthetic ones. We dive into everything from the truth about "clean beauty" myths to how toxins and microplastics sneak into our everyday routines, plus the simple, practical swaps that can make a huge difference for your skin and hormone health. Emilie is a wealth of knowledge and it was so inspiring to talk and learn from her. This conversation is about slowing down, trusting your body, and remembering that less really can be more. Thank you so much Emilie! And everyone needs to try Toups & Co. Organics, the quality is truly top notch.Visit toupsandco.com and use code WITHWHIT at checkout for 15% off your first purchase. Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From building a billion-dollar beauty empire to starting over at 60, Bobbi Brown's story is one of grit, grace, and growth…but behind her success lies a deep journey of reinvention. Bobbi opens up to Hoda about her mother's struggle with mental illness, her unlikely path to becoming a world-renowned makeup artist, and the moment she walked away from the brand that bore her name. She shares how she rebuilt her life and career with her clean beauty line, Jones Road, what keeps her grounded as a mother and grandmother, and why she believes the best chapters don't end with success, but begin when you find the strength to start over. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Picture this: You're at the top of your game at Australia's biggest beauty retailer, then you quit to bet everything on bodycare. Not once, but twice. Sounds like a risky move, right? When two former beauty executives leave their dream jobs to launch a bodycare brand, the industry pays attention. When that first brand sells out in 72 hours, people take notice. But when they follow it up by launching a second brand that flies off supermarket shelves nationwide? That's when you know you're dealing with serial entrepreneurs who've cracked the code. Camille and Georgie, the founders behind Bronte and SOMA, share their journey from corporate beauty to launching two successful Australian brands. They reveal what it takes to succeed in the competitive beauty market, the personal story behind the Bronte name (featuring Camille's 99-year-old Italian grandmother), and their honest takes on cult products versus overhyped launches. PRODUCTS MENTIONED: Bronte Fragrance-Free Body Cleanser $17 Bronte Sea Salt Body Cleanser $17 Bronte Santal Body Lotion $18 SOMA Body Wash $18 Cosmetics 27 Baume 27 Advanced Formula $213 - $281 Diptyque Fragrances & Candles Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum $300 - $911 Glow Recipe Dew Drops $62 The Ordinary La Roche-Posay Australia FOR MORE WHERE THIS CAME FROM: Watch & Subscribe on YouTube – Watch this episode, tonight at 7pm! Catch it here. Follow us on Instagram: @youbeautypodcast Follow us on TikTok: @youbeautypod Join our You Beauty Facebook Group here For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter here Subscribe to Mamamia here GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice note on Instagram! You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren Guest: Camille Peressini & Georgie Gilbert Producer: Sophie Campbell Audio Producer: Tegan Sadler Hydralyte is Australia’s #1 Oral Rehydration Solution**No. 1 claim based on IQVIA SCAN Mat to 26th July 2025. Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures. Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Join host LeAura Luciano for a special re-release of “What's Your Skincare Routine” featuring Fazit Beauty co-founders Aliett Buttelman and Nina LaBruna.Discover the wild ride behind the viral faux freckle patches loved by Taylor Swift, including their latest appearance on Taylor's Instagram and during her chart-topping album release “Life of a Showgirl.”Find out how Aliett and Nina scaled from mixing batches in their kitchens to landing in major retailers like CVS, Target, and Walmart, and what it really takes to harness and sustain viral momentum in beauty. They share lessons in grit, planning, and leveraging “the Taylor Swift effect,” plus exclusive updates on new launches, sports collabs, and actionable advice for fellow beauty founders.Highlights include:How a single celebrity moment changed everything for FazitThe gritty reality behind meteoric growthBuilding a cult-favorite community on TikTok and InstagramBehind the scenes of their favorite beauty rituals, facials, and must-try products

This week on Naturally You, we're joined by fashion and beauty influencer, Lindsi Lane Watts for a conversation on being the internet's girl's girl. We sit down to talk about building a personal brand online, finding a work life balance, motherhood, and of course, engagement rings and trends! Shop our jewelry at TheClearCut.co

Stephen Grootes speaks to Khaya Sithole, Independent Political Analyst, about the government’s proposal to impose a 3% levy on private firms to fund BEE transformation. Sithole explains how the Transformation Fund could raise up to R40 billion a year and provide companies with automatic level-3 BEE status, while discussing the potential impact on businesses and South Africa’s broader economic transformation agenda. In other interviews, Ian Fuhr, founder of Popsicle Nail Bar and Sorbet, and CEO of The Hatch Institute, chats about the evolving beauty industry and the launch of Popsicle Nail Bar. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape. Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa Follow us on social media 702 on Facebook: https://www.facebook.com/TalkRadio702702 on TikTok: https://www.tiktok.com/@talkradio702702 on Instagram: https://www.instagram.com/talkradio702/702 on X: https://x.com/CapeTalk702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalkCapeTalk on TikTok: https://www.tiktok.com/@capetalkCapeTalk on Instagram: https://www.instagram.com/CapeTalk on X: https://x.com/Radio702CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.

On this week's episode, I'm joined by the incredible Jess Hunt, my good friend and the founder of the beauty brand REFY for the ultimate girl chat and a very exciting announcement. This conversation is for anyone who is looking for a beauty and business power talk! We share top beauty products, wellness rituals and step by step morning routines, but we also discuss the challenges. How we navigate the overwhelming moments, what it really takes to build a brand and how we show up for ourselves and each other. Jess also shares her favourite behind the scenes moments whilst building REFY, invaluable insights into the brand's growth and how she connects with her community.Also some big news! We're launching a new challenge together on 6th October on Pilates By Bryony. We're bringing you brand new classes with Jess, Jess's favourite classes, new recipes, and more. Join us for a feel good episode with beauty, wellness, and high self energy all in one place.// MORE FROM BRYONY // Use BEYOND30 to get a free 30-days on the Pilates By Bryony app here.Visit pilatesbybryony.com and shop our products here. Follow me on Instagram @bryonydeery @pilatesbybryony. Watch Beyond the Mat on YouTube. // SPONSORS // BetterHelp: Go to betterhelp.com/beyondthemat for 10% off your first month. Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rebecca Rittenhouse is best known for her roles in Once Upon a Time in Hollywood, The Mindy Project, and Maggie, but she's now adding “beauty entrepreneur” to her creative empire. In this episode, Rebecca joins Kara to share the behind-the-scenes of launching Privet Beauty, a brow-focused brand born from her passion for artistry, clean beauty, and independence. They dive into the challenges of starting a company, navigating acting and producing while building a business, managing overwhelm, and why creating your own opportunities is the ultimate power move. If you're balancing multiple dreams, craving creative control, or looking for the courage to start something new, this conversation will inspire you to say yes, even when it's uncomfortable. Chapters: 00:00 PLP-Rebecca Rittenhouse 00:02 Introduction 02:05 Meet Rebecca Rittenhouse 02:32 Launching Pritt Beauty 03:43 Balancing Multiple Careers 05:15 Why Start a Beauty Brand? 09:38 Taking Control as an Artist 10:57 Building a Business from Scratch 13:11 What Makes Pritt Beauty Unique 15:25 The Hero Product: Clear Brow Gel 16:46 Korean Beauty Innovation 33:55 Early Passion for Beauty 44:18 Excitement for Future Products 45:37 Managing Perfectionism and Mistakes 50:04 Work-Life Balance and Boundaries 51:08 Wrapping up the conversation in Career Pivot Moments The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms. Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think. Explore more at thepowerfulladies.com and karaduffy.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thinking about selling your company? 24 founders told us what really happens after the wire hits. — https://www.joinhampton.com/exit-reportJordan Schlipf spent a decade building companies optimized for fun, freedom, and friendships. But with years of hindsight, he wonders if he left too much money on the table.Here's what we talk about:Why Jordan left a lucrative investment banking path to chase startupsHow the Rainmaking model let him share risk (and reward) with fellow foundersThe downside of passion-led business: no investment thesis, millions wastedWhy he believes he could've made way more money doing less exciting workWhat he thinks about his $4M liquid net worth — and why it doesn't feel like enoughThe moment he realized private equity is a better game than startupsHow he's now trying to turn around a $10M beauty business without raising capitalWhat it really costs to live well in London as a founder with a familyWhy he regrets chasing the “cool” startup dream instead of playing it safeWhat true wealth means to him today: help, time, and optionalityCool Links:Hampton https://www.joinhampton.com/Lower Street https://www.lowerstreet.co/Jordan Schlipf https://www.linkedin.com/in/jordan-schlipf-0b855174Sponsors:Tam your taxes today at https://olarry.com/Achieve your dream body with https://www.dailybodycoach.com/moneywiseProtect your upside and get your time back at https://www.cressetcapital.com/moneywiseChapters:(0:49) Breaking Down the Rainmaking Model(2:08) Jordan's Pivot from Investment Banking to Startups(4:15) Why He Couldn't Stay Away from Startups(5:43) The Origins & Vision Behind Rainmaking(8:48) Biggest Challenges in the Rainmaking Model(10:57) Costly Mistakes & Lessons Learned Along the Way(13:00) Why Jordan Stepped Away from VC(17:05) Taking Over as CEO of a Beauty Brand(18:23) Jordan's Current Finances & Where He Stands Today(20:23) Lifestyle Adjustments & Financial Struggles(24:32) Life Before Family vs. Life After(29:04) What He Wishes He'd Done DifferentlyThis podcast is a ridiculous concept: high-net-worth people reveal their personal finances. Inspired by real conversations happening in the Hampton community.Your Host: Harry MortonFounder of Lower Street, a podcast production company helping brands launch and grow top-tier podcasts.Co-parents a cow named Eliza.

Want to see what happens when you stop wasting money on marketing to the wrong customers? We were burning through our ad budget on Meta, showing skincare ads to everyone and anyone. The problem? We were in one of the most competitive categories online, customers couldn't try before buying, and we were accidentally running campaigns that repelled our ideal buyers – simply because they were ads we could see working for many other brands. Sound familiar? That's when we worked with Dr Ross Honeywill to apply his NEO framework – a psychology-based approach that targets customer mindset, not demographics. In this podcast episode, Ross joins me again and, together, we pull back the curtain on exactly what we implemented at Indagare Beauty. No fluff, no theory – just the real strategies, the mistakes we made, and the actual numbers. This isn't a polished success story. It's the messy truth about transforming how you attract customers in a brutal market. If you're tired of high acquisition costs and attracting customers who don't stick around, this episode breaks down what actually works (and how you can do it too!)     Links mentioned in this episode: If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy https://productpreneurmarketing.com/lets-talk    Dr Ross Honeywill's book, 'Being Neo'  https://api.leadconnectorhq.com/widget/form/jQXswEMo2Q7ueArFKzmi     Dr Ross Honeywill's Neo Video http://www.therightcustomer.com/neo-video    Dr Ross Honeywill's Book: Being NEO: Embrace Your Inner NEO and Change the World https://www.amazon.com.au/Being-NEO-Embrace-Inner-Change/dp/0645752916     Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube  

Your Playbook for Black Friday & Cyber Monday Creative that ConvertsSign up here: https://www.tiereleven.com/BfcmGet your Beauty Brand's creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you'll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we'll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You'll learn:Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares how landing page optimization (LPO) and leveraging first-party data can drastically increase the ROI of your marketing campaigns.With over 20 years of experience, Andrew has helped countless B2B businesses maximize their conversions by optimizing their post-click experience. We explore the game-changing role of AI tools like Google's AI Max and how they're reshaping the future of online marketing.You'll also learn how to bridge the gap between AI-driven ads and optimized landing pages for different target audiences to attract better leads and achieve higher conversions.In This Episode:- SEO in the age of AI- Content quality and distribution strategies- How AI Max has impacted Google ads- The future of media buying and data flow- Optimizing landing pages and the post-click experience- Why aligning marketing and sales is critical - How to optimize data flows & micro conversions for better leads- Targeting the right customers with AI- Case study on the impact of dedicated landing pages- How to get in touch with Andrew MillerMentioned In the Episode:Google AI Max: https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/Previous episodes on landing page optimization:https://perpetualtraffic.com/podcast/episode-711-defeat-the-new-google-ai-max-landing-page-doomsday-with-val-riley/ https://perpetualtraffic.com/podcast/episode-707-decode-googles-new-diabolical-landing-page-changes-with-tas-bober/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple:

Kopari's VP built an eight-figure influencer strategy. Discover her strategy for creating content flywheels using long-term thinking over big budgets.For more on Kopari Beauty and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Your Playbook for Black Friday & Cyber Monday Creative that ConvertsSign up here: https://www.tiereleven.com/BfcmGet your Beauty Brand's creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you'll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we'll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You'll learn:Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.The easy shortcuts in digital marketing, like quick flips, four-hour workweeks, and AI-generated funnels, are gone! Former Perpetual Traffic co-host and Google Ads powerhouse Kasim Aslam joins us today to explore why the old playbook no longer works and why the future belongs to those willing to do the hard, unscalable work. Kasim shares the thesis that changed how he approaches starting and scaling a business. From his incubator of 17 businesses to investing in industries most people overlook, Kasim's perspective will reframe how you think about scaling in the AI-driven landscape. If you want to learn how to build smarter, stronger businesses in a world where automation alone won't save you, this one is for you!In This Episode:- Kasim's journey post-Perpetual Traffic- The cost of traffic in digital marketing- Scaling and measuring profitability: "diminishing returns" is not a stop sign- Accounting for incalculable gains as you scale- The death of quick flip businesses - Leveraging hard work and human connection - Apple's example of goodwill and brand loyalty- How to sign up for the upcoming growth hacking conferenceMentioned In the Episode:Previous episode with Kasim on the law of inverse profitability: https://podcasts.apple.com/us/podcast/why-the-law-of-inverse-profitability-is-the-1-way/id1022441491?i=1000650815702 Sign up for the Growth Hacking conference with Kasim: perpetualtraffic.com/growth Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube:

Your Playbook for Black Friday & Cyber Monday Creative that ConvertsSign up here: https://www.tiereleven.com/BfcmGet your Beauty Brand's creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you'll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we'll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You'll learn:Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.Black Friday and Cyber Monday are right around the corner, and many beauty brands are feeling the pressure. Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, joins me today to discuss how beauty brands can still make the most out of these significant days. Lauren shares her experience and proven strategies to help beauty brands thrive in this competitive season. We talk about creative hook strategies, bundle offers, and the best ways to connect with your audience.It's not too late! You can still make this holiday season your most successful yet. Lauren's expert advice will help you maximize your sales potential, avoid profit pitfalls, and turn BFCM into your biggest revenue days of the year!In This Episode:- Meet creative strategist, Lauren Schwartz- The "cheat code" for Black Friday and Cyber Monday sales- Bundle strategy vs discounts: avoiding profit pitfalls - How to create a bundle for BFCM- Multiple bundle strategy vs site-wide sales - What is the best discount price for BFCM bundles?- How aggressive should you be when using bundles for LTV growth?- Tips for creative hooks for beauty brands- Understanding holiday hooks: subtle vs in-your-face approaches - Black Friday and Cyber Monday webinar previewListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Lauren...

What does it take to successfully reinvent a heritage beauty brand? Industry veteran Dawn Hilarczyk is on a mission to completely transform Borghese, the 68-year-old heritage brand famous for its Italian skin care and Fango mud masks — and it's working.  In today's episode, Hilarczyk dives into the nitty-gritty of her brand turnaround efforts. She breaks down her strategy in great detail, from cleaning up the brand's Amazon presence and expanding into Ulta Beauty, to reestablishing a social presence and reducing the brand's SKU count from 87 to 27.  But first, host Lexy Lebsack is joined by Glossy senior reporter Emily Jensen to walk through the biggest news stories of the week.  First up is specialty beauty retailer Violet Grey's acquisition of clean beauty retailer The Detox Market. The deal was reportedly quietly closed earlier this year. Founder Cassanda Grey purchased Violet Grey in September of 2024 from Farfetch alongside private-equity investor Sherif Guirgis, who later transitioned into its CEO.  Lebsack and Jensen also discuss the latest GLP-1 news, including a possible new pill form of the drug and the rumored connection between the rise of GLP-1s and gourmand fragrances.  Finally, the duo discuss changes at Estée Lauder Companies-owned Tom Ford, including new spokesperson Tilda Swinton and new creative director Haider Ackermann, and what it all means for luxury fragrance. 

Drinks On Us with @rosemcmahonn & @sincerely.ryleigh. S02 E29 of Drinks On Us is all things beauty products. Rose & Ry discuss how they would do their makeup strictly based on aesthetic. Tune in for special segments including Sip & Spill, What's In Our Cart, & The Girls' Room. Sit back with your favorite beverage and relax, because the drinks are on us!WHAT'S IN OUR CART:Rose - https://liketk.it/5mX0W Ryleigh - https://liketk.it/5mXrD General Links - https://msha.ke/drinksonus/Join the After Party for more exclusive content! Patreon.com/DoucrewFollow Rose & Ry on Instagram & TikTok: @rosemcmahonn @sincerely.ryleighFollow @drinksonuspod on Instagram & TikTok to join the Happy Hour Club!For business inquiries: Roseandryleigh@gmail.comAudio and video podcasts edited by Penderville Films LLCwww.pendervillefilms.com Hosted on Acast. See acast.com/privacy for more information.

Your Playbook for Black Friday & Cyber Monday Creative that ConvertsSign up here: https://www.tiereleven.com/BfcmGet your Beauty Brand's creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you'll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we'll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You'll learn:Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.Don't just throw content out there! Make it purposeful. Download our content matrix today to refine your strategy, map content that connects, and discover fresh angles that keep your audience engaged. Get it here: https://www.tiereleven.com/content-matrix Creating content for your brand is not just about posting product pictures and hoping for the best. If your social media feed feels disconnected or lacks authenticity, it's time to rethink your strategy. Alisan Matthews, Head of Email and Social Media Marketing at Tier 11, joins me to discuss how to align your brand's message with your audience to boost engagement. Alisan explains how you can identify the core pillars of your brand's messaging and use them to create a content matrix that guides your posts. By organizing your ideas into clear categories, such as education and community engagement, you can maintain consistency while diversifying your content for better engagement.In This Episode:- Meet Alisan Matthews- Crafting your brand's unique story with content- Why authenticity on social media is critical- Getting started with the content matrix- The four pillars of content creation strategy- Implementing the product promotion tier- Does the content matrix apply to all industries?- Education and value: leveraging engagement & trends- Webinar announcement and Black Friday tipsListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website:

In an industry dominated by multinationals and million-unit launches, it's easy to feel like being a “small” beauty brand is synonymous with being insignificant. But what if this wasn't true? In this episode of Green Beauty Conversations, Formula Botanica CEO and podcast host Lorraine Dallmeier unpacks the true meaning of “small” in the indie beauty industry and challenges the mindset that sometimes holds brands back. Whether you're just launching your brand or you've been in business for years, this is your reminder that small beauty brands aren't just capable of change – they're often the ones driving it.   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram  

The utterly brilliant beauty editor Perdita Nouril returns for Beauty News and Views.This week Perdi is talking us through some of the exciting new beauty brands that have landed in the UK including an amazing South Asian makeup brand and hair extensions from the best in the business!Perdita also talks us through one of her favourite skincare brands and what happens when a beauty editor goes camping !As ever it's a great episode. Enjoy xx

Former Senior Director of Marketing at Creme of Nature, Beauty Marketing Strategist, and Founder of Texture Crush + Gholston Strategy Group — Teneya Gholston is not your average beauty professional. She's led marketing strategies for powerhouse brands like Revlon, Lottabody, and Arosci, and is best known for revitalizing the iconic Creme of Nature brand within Black beauty culture.In this episode, Teneya shares her incredible journey from the salon chair to the corporate boardroom and now as a founder. We dive into how she leveraged her skills as a licensed cosmetologist and corporate strategist to build a career that merges artistry and business.

Three Ships grew from $4,000 to $1M revenue in four years. Learn how the founders used retail partnerships, rebranding, and funding tactics to grow a beauty brand in a saturated market.For more on Three Ships and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of Skin Anarchy, host Dr. Ekta Yadav sits down with Minou Clark, CEO of RealSelf, for an in-depth look at how the platform is transforming the way people approach aesthetics. With a background in digital media and audience growth at companies like BuzzFeed, The Maury Show, and 1111 Media with Paris Hilton, Minou brings a unique perspective to leading the largest destination for researching cosmetic procedures and connecting with board-certified providers.Minou shares how RealSelf is tackling the rising tide of misinformation around aesthetics. By leveraging its doctor community and vast data, the platform empowers people with science-backed education and myth-busting content. She explains how RealSelf's credibility has allowed it to expand beyond surgical procedures to include med spas, skincare, and non-surgical beauty experiences—all while maintaining rigorous vetting standards for consumer safety.The conversation also explores how pop culture and first-party data fuel RealSelf's growth. Minou discusses using viral moments and celebrity-driven conversations to bring audiences in, then delivering trustworthy, expert insights. She touches on the company's plans for the future, including a full website redesign, a refreshed brand identity, and the integration of AI tools to make its content even more accessible.For industry professionals, Minou offers actionable advice: let data guide strategy, create collaborative organizations where all voices are valued, and embrace the consumer's point of view.This episode is a must-listen for anyone interested in aesthetics, consumer trust, and how RealSelf is shaping the future of the industry.CHAPTERS:(0:00) Introduction to Minou Clark and Her Career(1:05) Early Career Journey: From The Maury Show to BuzzFeed(2:11) Transitioning to RealSelf: Combining Pop Culture and Beauty(3:05) The Role of Media(4:59) RealSelf's Approach: Myth Busting and Education First(7:33) The Future of RealSelf(11:17) The Intersection of Aesthetics and Beauty Brands(15:30) Embracing Pop Culture and Social Media for Engagement(19:04) The Impact of AI on Aesthetics and Information Access(25:09) Advice for Business Executives: Data-Driven Decision MakingTo learn more about RealSelf, visit their website and social media.Please fill out this survey to give us feedback on the show!Don't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform.Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf! Hosted on Acast. See acast.com/privacy for more information.

Join our Patreon for extra-long episodes and ad-free content: https://www.patreon.com/techishThis week, Techish host Michael Berhane teams up with TechCrunch reporter Dominic-Madori Davis to break down why Silicon Valley is leaning into the intense 996 work culture. They also dive into  Black beauty brands like Ami Colé struggling to stay afloat. Flo's privacy trial, and Mira Murati's $2 billion seed round. And for the Patreon subscribers: why the Tea app is in hot water and the dark side of tech's H-1B visas.Chapters00:43 Silicon Valley Embraces Controversial 996 Workweek07:11 Black-Owned Beauty Brand Ami Colé Shuts Down13:33 Period-Tracking App Flo's Data Privacy Lawsuit17:46 Former OpenAI CTO Raises $2 Billion With No Product23:08 The Tea App Is In Hot Water [Patreon-Only]31:25 Are Tech Companies Exploiting H-1B Visa Holders? [Patreon-Only]Extra Reading & ResourcesSilicon Valley AI Startups Are Embracing China's Controversial ‘996' Work Schedule [Wired] Why I Am Closing Ami Colé My beauty brand offered Black women shades they couldn't find elsewhere. Why wasn't that enough? [The Cut] Sephora or Against? [Puck, $]As class action trial looms, Meta and Flo could face 'mind-boggling' damages [Reuters]Mira Murati's Thinking Machines Lab valued at $10bn after $2bn fundraising [FT] Plus follow Dom on Instagram (@dominicmadori) and subscribe to her Substack, The Black Cat.Digital Disruption with Geoff Nielson Discover how technology is reshaping our lives and livelihoods.Listen on: Apple Podcasts SpotifySupport the show————————————————————Join our Patreon for extra-long episodes and ad-free content: https://www.patreon.com/techish Watch us on YouTube: https://www.youtube.com/@techishpod/Advertise on Techish: https://goo.gl/forms/MY0F79gkRG6Jp8dJ2———————————————————— Stay in touch with the hashtag #Techishhttps://www.instagram.com/techishpod/https://www.instagram.com/abadesi/https://www.instagram.com/michaelberhane_/ https://www.instagram.com/hustlecrewlive/https://www.instagram.com/pocintech/Email us at techishpod@gmail.com

How do you turn farm waste into liquid gold and build a cult beauty brand in the process? Well, Allison Taylor from Le Prunier did just that. Along with her sisters, Allison took a forgotten byproduct from their fourth-generation, 100-year-old plum farm and turned it into a skincare phenomenon that's gone viral – while staying completely self-funded. In a world obsessed with growing fast and big, Le Prunier chose slow growth, intention and innovation, proving that less can truly be more. In this week's episode of Green Beauty Conversations, Allison returns to the podcast to tell the remarkable story behind Le Prunier. Tune in now!    Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram