Podcasts about Beauty Brands

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Best podcasts about Beauty Brands

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Latest podcast episodes about Beauty Brands

Skincare Anarchy
Scalp Care Deserves the Same Attention as Skin Health Ft. Nutrire

Skincare Anarchy

Play Episode Listen Later May 29, 2025 26:06


In this episode of Skin Anarchy, Dr. Ekta Yadav sits down with Kristen Chase, General Manager of Nutrire, a trailblazing new brand changing the way we think about hair care. Rather than focusing only on the strands, Nutrire turns attention to the scalp—the true foundation of healthy hair—and introduces a science-backed, salon-informed approach to long-term hair wellness.Kristen shares her transition from legacy beauty brands to co-creating Nutrire in collaboration with the experts at Tricoci Salon & Spa. The result? A dual-diagnosis system that looks at both scalp type and hair type, bringing dermatological precision into the haircare space.Listeners will get a first look at Nutrire's hero ingredients and technologies—including Complex8™, a natural DHT-blocking blend, and the T1 and T2 Serums, developed with clinically validated, trichologist-approved formulas. The line also introduces a fresh way to shop haircare—by identifying your scalp type the same way you'd assess skin.From personalized routines to the future of hair loss solutions, this episode explores how Nutrire is merging skin science and hair expertise to transform everyday routines into targeted treatment plans.Whether you're dealing with thinning, dryness, or simply curious about a more intelligent way to care for your scalp, this conversation opens the door to the next era in hair wellness.Listen now to discover how Nutrire is making scalp care the new skincare—and why it's time to rethink your entire hair routine.CHAPTERS:(0:00) Introduction to Nutrire and Scalp Health(1:05) Kristen's Background in Beauty Brands and Transition to Nutrire(2:07) Nutrire's Vision and Focus on Scalp Health(4:14) The Importance of Scalp Care in Hair Health(7:08) Product Range and Focus on Simplicity(9:02) Formulating Nutrire's Day and Night Serums(10:31) Addressing Scalp Type and Skin Type for Effective Hair Care(13:12) The Importance of Clinical Proof and Gentle Efficacy(27:13) Future Innovations and Nutrire's Ongoing MissionTo learn more about Nutrire, visit their website and social media.Don't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf! Hosted on Acast. See acast.com/privacy for more information.

The Spill
Hugh Jackman's Betrayal & Why Hailey Bieber Really Sold Her Beauty Brand

The Spill

Play Episode Listen Later May 29, 2025 26:13 Transcription Available


On the show today, Hailey Bieber has sold her beauty brand, Rhode, for an eye-watering sum, and Justin Bieber’s fiancés might have something to do with it once you dive into their hidden backstory.Plus, Lindsay Lohan has kicked off the press tour for her upcoming movie and TV show, yet there’s one thing derailing her comeback, and we have no choice but to talk about it. Read more about fans' fascination with Lindsay's face here. And Deborra-Lee Furness has officially filed for divorce from Hugh Jackman and then released a statement detailing her soon-to-be ex-husband's betrayal. Subscribe to MamamiaGET IN TOUCH:Do you have feedback or a topic you want us to discuss on The Spill? Send us a voice message, or send us an email thespill@mamamia.com.au and we'll come back to you ASAP!Read all the latest entertainment news on Mamamia... here. THE END BITSThe Spill podcast is on Instagram here.Read all the latest entertainment news on Mamamia... here. Subscribe to MamamiaCREDITSHosts: Laura Brodnik and Ksenija LukichExecutive Producer: Monisha IswaranAudio Producer: Scott Stronach Mamamia studios are styled with furniture from Fenton and Fenton. Visit: fentonandfenton.com.auBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Behind Her Empire
She Walked Away From the Dream Job Everyone Wanted to Build the Life She Actually Needed: How This Founder Built Saie Into a Cult Beauty Brand - Laney Crowell

Behind Her Empire

Play Episode Listen Later May 26, 2025 47:44


Laney Crowell is the founder & CEO of Saie, a clean beauty brand dedicated to making high-performing products that are elevated, effortless, and always easy to use.Laney's path to entrepreneurship was anything but traditional. The daughter of a diplomat, Laney spent her childhood bouncing between continents, learning to adapt before she even knew the word for it. She began her career in entertainment, pivoted into editorial at ELLE and Lucky, and eventually found herself leading digital strategy at Estée Lauder – just as social media was transforming the beauty industry. But even with a dream job and a coveted title, something felt off.While pregnant with her first daughter, Laney stepped away from corporate life to start a wellness blog called The Moment. She didn't have a master plan – just a desire to create space for more real & honest conversations around beauty and wellbeing. That blog would spark an incredible community and eventually give birth to Saie, the clean beauty brand that's now backed by Gwyneth Paltrow and Unilever Ventures, and leading a new wave of what beauty can look and feel like.In today's episode, Laney opens up about the real journey behind the brand: how she built Saie without industry connections or startup experience, the moments she almost gave up, and why learning to trust her gut was the best business strategy she never planned. We talk about persistence, resilience, the unglamorous side of fundraising, and the unexpected ways motherhood reshaped her leadership—and her mission. If you've ever felt like the outsider in the room, or you're dreaming of building something meaningful on your own terms, this episode is for you.In this episode, we'll talk to Laney about:* What “perfectionism” looks like for Laney. [02:26]* How Laney's childhood shaped her comfort with discomfort. [04:37]* Struggling to fit into corporate culture. [06:40]* Breaking into the editorial world. [08:37]* Working at Estée Lauder and finding expanders. [11:11]* Launching her blog and building community. [13:19]* The inspiration behind founding Saie. [14:28]* How past work experience prepared her for Saie. [17:09]* Laney's first experience with motherhood. [18:13]* Early days of creating Saie. [19:09]* Biggest lessons from fundraising. [20:40]* Secured key investors including Unilever and Gwyneth Paltrow. [25:00]* Developing Saie's first product. [28:00]* How building Saie changed Laney as a person. [31:07]* How motherhood made her a stronger businesswoman. [35:40]* Awareness as a key driver of Saie's growth. [39:30]* The power of trusting her team to lead and grow. [43:09]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Laney: * Instagram: https://www.instagram.com/laney/* Instagram: https://www.instagram.com/saiebeauty/* Website: https://saiehello.com/ Hosted on Acast. See acast.com/privacy for more information.

RISE Urban Nation
Scaling Beauty Brands with Purpose: Growth, Manufacturing & Strategy with Anthony Standifer

RISE Urban Nation

Play Episode Listen Later May 22, 2025 49:58


In this episode of RISE Urban Nation, we're diving deep into the business of beauty with Anthony Standifer—a seasoned entrepreneur, speaker, and co-founder of mSEED Group. Known for helping indie beauty brands grow into household names, Anthony gives us an inside look at:The biggest mistakes new beauty brands make (and how to avoid them)How to scale manufacturing without losing product integrityThe differences between retail partnerships and direct-to-consumer growthSmart funding strategies for emerging brandsHis own journey of entrepreneurship and impact within the Black beauty space 

Balanced Black Girl
From Idea to Sephora: How Diarrha N'Diaye-Mbaye Built Ami Colé Into a Cult-Favorite Beauty Brand

Balanced Black Girl

Play Episode Listen Later May 20, 2025 69:45


#292: If you need inspiration to focus, this episode is it.Today I'm sitting down with Diarrha N'Diaye-Mbaye, founder of cult favorite beauty brand Ami Colé, to break down the real, unfiltered journey of bringing a big idea to fruition. From growing up at her mother's salon to working at beauty giants like Glossier and L'Oréal, Diarrha shares how purpose, identity, and intention shaped every step of her path.We talk about why the ability to focus is the most important skill you need, and how Diarrha is pushing the beauty industry to evolve by creating a brand that centers authenticity and celebrates all shades of beauty.We Also Talk About…Diarrha's journey from working in corporate beauty to founding her own beauty brand.The key strategies for transitioning from an direct-to-consumer business to expanding into retail stores like Sephora.The best way to support your favorite indie brands.Tips for time management as a founder: balancing your focus between product development, marketing, and operations.The secrets to successful content creation that resonates with your audience and strengthens your brand's identity.Resources:Follow Diarrha on InstagramFollow Ami Colé on InstagramVisit https://www.amicole.com/ to order your favorite beauty productsSubscribe to my Substack, Balance with LesCheck out my new brand Spacious Rituals and get your virtual planner for 2025!Keep in touch:Follow on IG: @shessoluckypod @lesalfredFollow on TikTok: @shessoluckypod @lesalfredVisit our website at balancedblackgirl.comSponsors:Quince | Get quiet luxury without luxury prices at Quince. Go to quince.com/balancedles for free shipping and 365-day return on your next order.LMNT | Electrolytes are essential for hydration, and LMNT has you covered. Visit drinklmnt.com/balancedles for a free sample pack to try your favorite flavor.Nutrafol | Get stronger, healthier hair with Nutrafol. For a limited time, Nutrafol is offering $10 OFF your first month's subscription and free shipping when you go to nutrafol.com and enter promo code BALANCEDLES.Shopify | Get your online business up and running with Shopify. Sign up for $1 per month trial period at shopify.com/balancedblackgirl.Medtronic | Talking about heart disease could save your life. For more information and to take the pledge to talk to your mother or a woman in your life about heart health, visit Alettertomymother.comPlease note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode. Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Numbers and Narratives
Amazon vs Retail: Navigating Sales Channels for Beauty Brands

Numbers and Narratives

Play Episode Listen Later May 12, 2025 44:22


In this enlightening episode of Numbers and Narratives, hosts Sean and Ibby sit down with Lisa Stroud, founder of True Beauty Lashes, to explore the fascinating journey from corporate America to entrepreneurship in the beauty industry. Lisa shares her experience transitioning from working with major brands like Unilever to launching her own eyelash and beauty products company. The conversation delves into the challenges and opportunities of selling on Amazon, including the intricacies of product listings, dealing with competitor attacks through fake reviews, and navigating Amazon's strict guidelines. Lisa provides valuable insights into leveraging Amazon as a testing ground for new products and using it to gather immediate customer feedback. The discussion also touches on the importance of understanding your target audience, crafting the right marketing message, and adapting to different retail environments. Lisa's unique perspective, having worked both with large corporations and as a startup founder, offers listeners a wealth of knowledge applicable to various business scales. Tune in to gain insider knowledge on building a brand, tackling e-commerce challenges, and harnessing the power of customer experience in today's competitive market.

Drop In CEO
Ginger King: Building Powerful Beauty Brands

Drop In CEO

Play Episode Listen Later May 9, 2025 32:09


In this episode of the Drop In CEO podcast, Ginger King, an award-winning cosmetic chemist and founder of Grace Kingdom Beauty, discusses her extensive experience in the beauty industry, including her transition from electronics to cosmetics and her passion for helping beauty entrepreneurs develop their brands. Ginger shares insights into the importance of trademarks, customer relevance, and the role of neuro-cosmetics. The episode also highlights Ginger's mission to enhance confidence through beauty products and her commitment to supporting entrepreneurs in achieving their dreams. Episode Highlights: 03:39 The Importance of Patents and Trademarks 07:20 Empowering Entrepreneurs in the Beauty Space 15:06 The Science of Neuro Cosmetics Ginger King is an award-winning cosmetic chemist and the founder of Grace Kingdom Beauty a cosmetic product development firm in New Jersey specializing in creating beauty brand from concept to launch including formulation. Ginger holds multiple patents and awards in beauty and prides herself on being Allure magazine’s Beauty Judge for Breakthrough Products since 2017, Yahoo’s Diversity In Beauty Award Judge 2018, Beauty Packaging Award Judge 2019, and New Beauty Magazine Brain Trust since 2020 and Iconic Fragrance Judge for Elle Magazine 2023, Iconic Skin Product Judge for Shape Magazine 2023 and NEXT Beauty Award Judge for Beauty Matter since 2023. In addition to consulting, Ginger’s latest venture is FanLoveBeauty a clean vegan beauty brand inspired by mentor Daymond John of Shark Tank to take care of entrepreneurs’ appearance so they can keep crushing on their goals. She has been quoted by over 40 beauty magazines including Allure, Self, Marie Claire, Harpers Bazaar, Shape, Vogue, Oprah, WWD, and Women’s Health. She has been the keynote speaker for brand launches and has spoken at various s trade conferences on product development and innovation. Ginger is also a regular TV beauty segment contributor on Good Day Sacramento. She's most recently named the Queen of Cosmetic Chemistry by Elle and appeared on Forbes and Success magazine as well as becoming a certified 10X business coach partnering with business mogul Grant Cardone. Lastly, Ginger has been named the finalist for Women Of Influence by Success Magazine. Connect with Ginger King: Company Website: GraceKingdombeauty.com For More Insights from The Drop In CEO:

Those Other Girls with Mallory and Friends
S2,Ep21 | The Woke Right, Space Cadets, and Beauty Brands

Those Other Girls with Mallory and Friends

Play Episode Listen Later May 8, 2025 52:05


In this engaging conversation, Isabel and I discuss various aspects of life, including the cultural significance of quinceañeras, the pressures of societal expectations regarding marriage and family, and the impact of social media on self-image. We reflect on our personal experiences and the importance of supporting friends while navigating life in their 30s. The discussion also touches on the influence of celebrities, the woke left versus woke right, and the role of Facebook in shaping teen self-image. Ultimately, we emphasize the need for authenticity and the importance of faith in relationships.Chapters00:00 Introduction and Personal Updates07:12 Reflections on Family Dynamics and Marriage13:07 The Pressure of Societal Expectations19:12 The Impact of Social Media on Conversations31:13 Questioning Authority and Accountability36:53 Navigating Political Discourse46:55 Celebrity Culture and AuthenticityFollow on Instagram:TOG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thoseothergirlspodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mal: ⁠⁠@malyourgalpal⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠This is a Other Girls Media production.You are able to listen on Apple Podcasts, Spotify, iHeartRadio, Google Podcast, Amazon Music, Pandora PLUS YouTube.Join our⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sponsors:COL 192:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://col1972.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "thoseothergirls1972"America Women Beauty:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://americanwomanbeauty.net/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "mal15"Garnuu:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garnuu.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "othergirls10"The Pink Rose:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shopthepinkrose.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "othergirls10"Want more TOG?Get the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠app⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out our⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Order⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Merch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Those Other Girls Rumble Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Those Other Girls Youtube Channe⁠⁠l⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Beauty and Braids
#133 Curated Confidence: Building Beauty Brands for the Next Generation with Jamelia Donaldson

Beauty and Braids

Play Episode Listen Later May 7, 2025 34:17


In this powerful episode, Karyne sits down with UK's Jamelia Donaldson, the brilliant founder of Treasure Tress, to discuss how she built a global hair care subscription brand rooted in representation, intention, and legacy. Together, they explore what it means to lead with curated confidence—from product development to purpose-driven leadership—and how Gen Z and Gen Alpha are reshaping the beauty economy.

Green Beauty Conversations by Formula Botanica | Organic & Natural Skincare | Cosmetic Formulation | Indie Beauty Business

You don't need to scale your beauty brand internationally for it to be successful. In fact, keeping it  small is an option. In this episode of Green Beauty Conversations, Lorraine Dallmeier –  Chartered Environmentalist, Biologist, and CEO of Formula Botanica – explores something we don't talk about enough in the beauty industry: the option to not scale.  Listen to this episode and discover why keeping your beauty brand small might be the best decision for you and your business!   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram    

Perpetual Traffic
How The Top Beauty Brands Turn Online Trends into Advertising Performance

Perpetual Traffic

Play Episode Listen Later Apr 18, 2025 30:12


Ralph reunites with paid media creative expert Lauren Schwartz for Part 2 of their deep dive into what makes beauty brand creatives truly perform. Lauren, founder of The Loft 325, unpacks how her team leverages emerging trends—like food-inspired visuals and creator authenticity—to build content that doesn't just look pretty, but sells. From Hailey Bieber's strawberry face trend to Halloween-ready lash looks and Cinnamon Toast Crunch-inspired lip gloss campaigns, Lauren shares real-world strategies and creative psychology that drive ROI. If you're a growth-minded entrepreneur craving tangible takeaways on trend-driven, authentic marketing that doesn't feel like an ad, this episode is your masterclass.Chapters:00:00:00 – Kicking Off with Ralph & Lauren: The Creative Duo Returns00:00:29 – Why Beauty Brands Are Breaking the Mold00:02:20 – Trends That Sell: What's Hot (and Actually Works)00:05:25 – The Secret Sauce: Marrying Trends with Conversion-Driven Creative00:09:01 – Real Results: How Lily Lashes Nailed Halloween with Simplicity00:11:26 – Influencers or Actors? The Truth About Authentic Ads00:13:50 – Behind the Scenes: How Content Creators Are Chosen and Coached00:18:59 – Why Food, Feelings & Lip Gloss Make the Perfect Ad00:27:13 – What's Next: More Beauty, More Strategy, More Real TalkLINKS AND RESOURCES:Scale Your Beauty Brand Without Wasted SpendEpisode 688: Beauty & Wellness Brands: How to Crush Your Creative with Lauren SchwartzACTUAL Data Driven CreativeScale Your Beauty Brand Without Wasted SpendTier 11 on YouTubeLauren on LinkedInGet Your nCAC Calculator Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on

Reinvention Rebels
Midlife Bold: Angel Cornelius on Building a Beauty Brand That Celebrates Aging

Reinvention Rebels

Play Episode Listen Later Apr 17, 2025 75:12 Transcription Available


What if a tiny idea cooked up in your kitchen at 56 turned into a national beauty brand—and sparked a bold midlife reinvention?That's exactly what happened to Angel Cornelius, a healthcare administrator turned beauty entrepreneur who's transforming how midlife women care for and celebrate themselves. Now in her 60s, Angel is the visionary founder of Maison 276, a pro-age beauty brand on a mission to normalize aging, support our evolving beauty needs, and help us love the skin we're in.In this empowering episode of Reinvention Rebels, Angel shares her inspiring story—from DIY beauty experiments to being featured on QVC—and what she's learned along the way about trusting herself, taking risks, and building a brand rooted in authenticity and community.Key Highlights:

Friends in Beauty Podcast
Ep. 266: Movement Over Moment: Building a Lasting Beauty Brand - John Mosley - The Popular Nobody

Friends in Beauty Podcast

Play Episode Listen Later Apr 16, 2025 70:24


In this episode of the Friends in Beauty Podcast, we're joined by John Mosley, a.k.a. The Popular Nobody — a powerhouse in the barbering world known for his humility, authentic brand, and elite client list including Kendrick Lamar, Idris Elba, Larenz Tate, and major pro sports organizations.John shares how he went from behind the chair to working with top-tier celebrities, building a movement, and becoming NAHA's Educator of the Year. We talk about the story behind his iconic name, the key to attracting high-profile clients, and why authenticity is the ultimate strategy for building a long-lasting career.If you're a barber, stylist, or beauty pro ready to level up — this one's for you. From branding tips to business growth mindset, John drops gems that will inspire and empower you to show up fully as yourself while scaling your brand.Enjoy this episode!Leave us a 5 star review and share this episode with a friend or 2 or 3.info@friendsinbeauty.comGET A PEEK INSIDE OF BEAUTYPRO FUNNELS HEREhttps://www.getbeautyprofunnels.com/friends

Ashlee and the New JAM'N Morning Show
3 Things: SZA Has A New Beauty Brand

Ashlee and the New JAM'N Morning Show

Play Episode Listen Later Apr 16, 2025 4:50 Transcription Available


Lunch With Norm - The Amazon FBA & eCommerce Podcast
Start Your Beauty Brand in 5 Minutes (No Inventory Needed)

Lunch With Norm - The Amazon FBA & eCommerce Podcast

Play Episode Listen Later Apr 7, 2025 43:04


Launching a beauty brand sounds glamorous—until you hit the endless delays, huge upfront costs, and sourcing headaches. In this episode of Lunch With Norm, Adam Chuntz, co-founder of Blanka, shares how anyone from solo entrepreneurs to salons can launch a fully branded beauty line in minutes—without minimums or manufacturing nightmares. Norm and Adam dive into the revival of private label, why North American sourcing is back, and how smart founders are using white label platforms and instant Shopify integrations to build lean, fast-growing brands. They also cover why most people get branding completely wrong, how to price for profit, and what it really takes to stand out in a saturated market.

Breaking Beauty Podcast
“Ten Toes Down” and Self-Care as Resistance: Meet The Influencer Who Can Make – or Break – a Beauty Brand Right Now, Golloria George

Breaking Beauty Podcast

Play Episode Listen Later Apr 2, 2025 48:34


Today we're chatting with Texas-based, 23-year-old beauty creator Golloria George. Named People Magazine's Beauty Creator of the Year and Forbes' 30 under 30 last year, Golloria has amassed 3.2 million followers on TikTok, where she swatches the darkest shade of makeup on her South Sudanese complexion – revealing a lack of shade range in plain site in her viral videos that hold the industry accountable. (Most famously, Youthforia's “‘tar in a bottle” blunder had retailers pulling the brand from store shelves).Tune in as Golloria gets candid about her upbringing before rising to beauty fame, sharing the insightful learnings she's earned along the way to power-ranking status.You'll discover:The backstory behind the Youthforia debacle, including how the brand reacted behind the scenes, and the prelude that added fuel to the fireWhat makes Golloria want to consult for a brand, and what has her turning some companies away What led to Golloria's social media hiatus, and how she came back with a whole new attitudeWhat the influencer community's wage gap is really likeEverything she's loving in her own beauty cabinet, from her ride or die foundation, bronzer, sunscreen, and the perfumes that get her the most complimentsThe cosmetics brand that she feels still excludes people of colour, in spite of internet protestsThe creators she co-signs, New York girlies includedFor any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/ Related episodes like this: Jackie Aina on Diversity in BeautySkincare Founder, Rhode Consultant and Cosmetic Chemist Ron RobinsonMeet the TikTok Famous Content Creator Who's Single-Handedly Making Beauty Products Go Viral, Mikayla Nogueira PROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast! NUTRAFOLFind out why over 4,500 healthcare professionals and stylists recommend Nutrafol for healthier hair. For a limited time, Nutrafol is offering our listeners $10 off your first month's subscription and free shipping when you go to Nutrafol.com and enter the promo code BREAKING. TINI LUXTini Lux is on a mission to make accessorizing comfortable with their cult favorite earrings for sensitive ears. Visit tinilux.com and use code BEAUTY at checkout for 20% off your first purchase. FAST GROWING TREESNow's the perfect time to plant. Listeners of our show based in the US can get 15% OFF your first purchase when using the code BEAUTY at checkout at FastGrowingTrees.com. Offer valid for a limited time, terms and conditions may apply.Get social with us and let us know what you think of the episode! Subscribe to our YouTube channel and find us on Instagram, Tiktok, Twitter. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302. Sign up for our newsletter here Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya
 Produced by Dear Media Studio See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

She Built It™ Podcast
Skincare, Smoothies & Scaling a Beauty Brand with Elina Wang

She Built It™ Podcast

Play Episode Listen Later Apr 1, 2025 14:56


What happens when a personal health journey meets a passion for skincare? For Elina Sofia Wang, it sparked the creation of ESW Beauty, a clean beauty brand now found in over 6,500 stores including Target, Whole Foods, and Urban Outfitters. In this episode of the She Built It® Podcast, Melanie Barr talks with Elina about her path from wellness discovery to national retail shelves.Elina shares how she transformed plant-based smoothies into skincare inspiration, what it really took to scale her company from one intern to a thriving team of 18, and the lessons she's learned about leadership, creativity, and trusting your gut.If you're building a product-based brand or dreaming of turning your personal passion into a business, this is a conversation you won't want to miss.Connect with us:Elina Wang WebsiteElina Wang InstagramWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn

The Productpreneur Success Podcast
How I Grew My Ecommerce Beauty Brand By 200% In Just 6 Months

The Productpreneur Success Podcast

Play Episode Listen Later Mar 27, 2025 32:01


Today, I'm pulling back the curtain on how I took my newly acquired skincare brand, Indagare Natural Beauty, and grew it by 200% in just six months. The past year hasn't been an easy time in eCommerce, given how rapidly everything has been changing thanks to all the massive technological advancements in AI, on top of a pretty dampened economy.   So I know that a lot of businesses have felt discouraged and wondering if it's actually possible to succeed right now.   I'm not going to sit here and pretend that overcoming all of that uncertainty and all those challenges isn't difficult – of course it is – but all that means is that, when you do succeed, it's even sweeter.   Whether you're struggling with slow sales or feeling stuck in your business, you'll walk away from this episode with real, actionable insights to spark serious growth in your store.   Episode's Show Notes: https://www.catherinelangman.com/episode-266-2   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   Work With Me: www.catherinelangman.com/work-with-me Live workshop: www.catherinelangman.com/workshop    Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube   Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore  

Gloss Angeles
Will They Survive? Ranking the Health of Celebrity Beauty Brands

Gloss Angeles

Play Episode Listen Later Mar 21, 2025 51:41


It's finally here: the long-awaited Celebrity Beauty State of the Union. We're providing wellness checks on everyone's new favorite cash grab! In all seriousness, celebrity beauty isn't going anywhere: it's lucrative — there's a high chance you have at least one celebrity brand in your stash or at least was put on a waitlist for one. So which brands are thriving? Which won't be around in 5 years? Which make zero sense? Which are surprisingly popular? We have our thoughts but want to hear yours.Shop this episodePlease fill out this survey to help us make our content better for you! http://bit.ly/glossangeles-surveyWatch our episodes!GlossAngelesPod.comCALL or TEXT US: 424-341-0426Join our Slack to try new products before they launch https://join.slack.com/t/glossangeles/shared_invite/zt-2xtc77p7p-pd4nU1HkJAN971~s9HeZsgJoin our FB GroupInstagram: @glossangelspod, @kirbiejohnson, @saratanTwitter: @glossangelespod, @kirbiejohnson, @saratanEmail: glossangelespodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

Outspoken Beauty
Perdita Nouril - Celebrating The Best Female Owned Beauty Brands for International Women's Day

Outspoken Beauty

Play Episode Listen Later Mar 7, 2025 22:25


In this episode, Perdi and I get ready for International Women's Day by celebrating some of the the very best females in the industry.From incredible founders to aestheticians to the wonderful women in our local nail salons, let's celebrate an industry brimming with brilliant people.

Masters of Scale
How Anastasia Soare built a beauty brand worth billions

Masters of Scale

Play Episode Listen Later Mar 6, 2025 31:07


Anastasia Soare is responsible for how everyone from Oprah to Kim Kardashian shape their eyebrows. Soare started as a Romanian immigrant in a single room salon in Beverly Hills, and decades later, her beauty brand peaked at a valuation of about $3 billion. She joined host Jeff Berman to reveal the lessons she has learned building a global beauty empire, how listening to her daughter helped the brand leverage the influencer economy, and why she never wants to retire.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Beautiful and Bothered
These Beauty Brands are FAILING & Morphe Owes Millions!

Beautiful and Bothered

Play Episode Listen Later Mar 3, 2025 72:16


On this week's episode of Beautiful and Bothered, Johnny and Kevin discuss Morphe and their desperate desire for a comback, and Jeffree Star, Jaclyn Hill, and James Charlie's claiming Morphe owes them millions! A financially underwelming 2024 sees Fenty Beauty on clearance, GXVE Beauty potentially going out of business, and Estee Lauder possibly parting ways with struggling brands! Plus, their thoughts on White Lotus Season 3!JOIN our PATREON Family: http://www.patreon.com/BeyondBothered

Green Beauty Conversations by Formula Botanica | Organic & Natural Skincare | Cosmetic Formulation | Indie Beauty Business

When was the last time you read a beauty brand's sustainability report? If your answer is "never," you're not alone. Sustainability reports are often buried on company websites, obscured by glossy marketing materials that feel more like a promotional brochure than a genuine disclosure of progress. But what if you could look behind the curtain and examine what these brands are really doing for the planet? Now you can. In this episode of Green Beauty Conversations, host Lorraine Dallmeier, Chartered Environmentalist, Biologist, and CEO of Formula Botanica, dives deep into the truth behind beauty brand sustainability reports. Tune in now.     Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

Enterprise Podcast Network – EPN
Paragon: Indonesia's largest cosmetics company aims to become global halal beauty brand

Enterprise Podcast Network – EPN

Play Episode Listen Later Feb 25, 2025 10:38


Salman Subakat, the Co-founder and CEO of Paragon Corp, an Indonesia beauty company with the purpose of creating a greater good for society through innovation … Read more The post Paragon: Indonesia's largest cosmetics company aims to become global halal beauty brand appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.

Green Beauty Conversations by Formula Botanica | Organic & Natural Skincare | Cosmetic Formulation | Indie Beauty Business

Can a beauty brand grow, innovate, and achieve international success without compromising its core values? That's the question Lorraine Dallmeier, Chartered Environmentalist, Biologist, and CEO of Formula Botanica, asks in this week's episode of Green Beauty Conversations. Lorraine is joined by Laura Rudoe, founder of Evolve Organic Beauty. Together, they explore how Laura built a globally successful beauty brand while staying true to its sustainability and ethical values. Whether you're an indie entrepreneur or simply passionate about the beauty industry, this episode is for you.   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

From Startup to Wunderbrand with Nicholas Kuhne
Trish Mock's FUNDING Secrets for Beauty Brand Success

From Startup to Wunderbrand with Nicholas Kuhne

Play Episode Listen Later Feb 3, 2025 35:50


Trish also discusses the power of plant-based wellness, her family's medicinal farm, and how she's using events, storytelling, and influencer marketing to grow her brand without a massive advertising budget. If you're an aspiring entrepreneur looking for unfiltered startup lessons, this episode is a must-listen!

Breaking Beauty Podcast
The Niche Beauty Brands Poised to Dominate in 2025, According to Us! Plus - The French Pharmacy Renaissance and Embracing Slow Beauty.

Breaking Beauty Podcast

Play Episode Listen Later Jan 22, 2025 48:58


*Please note this episode was recorded in advance of the LA Wildfires*What will define beauty in 2025? This week, we're sharing some brands that have us excited for the year ahead - from a UK celeb makeup-artist backed range that's lazy/busy approved, to hotly anticipated celeb launches from Pamela Anderson and Paris Hilton, and all the highlights from French beauty's big skincare renaissance. Plus, in partnership with Neal's Yard Remedies, stay tuned for an exclusive interview with Anabel Kindersley, the woman who's bringing an iconic British apothecary line already adored by Kate Moss, Sarah Jessica Parker – and all of Japan – to North American shores.You'll also learn about:Celebrity crush. Paris Hilton's masterstroke in re-entering the cosmetics space with 11:11, and the update on Pamela Anderson's slow beauty investment, Sonsie SkinThe luxury skincare line that piqued our attention with the founder's pedigree in the esthetics world (but would you pay $82 for a powder cleanser?!)The sculptural French hairbrush company that's giving trad fave Mason Pearson a run for its money*Sponsored segment – Neal's Yard Remedies co-owner Anabel Kindersley shares the benefits of bees for our skin – and the planet. Plus, what happens when small-batch beauty meets high-tech and everything to know about the best-selling Wild Rose Beauty Balm (a new fave for Carlene!) Support our LA community! Join us in helping those affected by the 2025 California Wildfires by visiting redcross.org, calling 1-800-RED CROSS (800-733-2767) or texting the word CAWILDFIRES to 90999 to make a donation. Get social with us and let us know what you think of the episode! Subscribe to our YouTube channel and find us on Instagram, Tiktok, Twitter. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302. Sign up for our newsletter here For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/ Related episodes like this: Ep 371 - Future of Beauty: A Chemist Predicts The Next Niacinamide, What The Beauty Biz Is Banking On Now and The Reason “Inflammaging” Will Be The Word on Everyone's Lips This YearEp 365- How-To Build the Perfect 2025 Capsule Wardrobe (With the Beauty Products to Match!) With Liv PerezEp 362 - The Biggest Celeb Transformations of 2024 With Dana Omari-Harrell AKA @IGFamousByDanaPROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast! First Aid BeautySee the difference First Aid Beauty's Facial Radiance Pads make for your complexion. And right now, we have a special offer just for our listeners. Get 20% off when you visit our exclusive URL: FirstAidBeauty.com/BEAUTY and use our promo code BEAUTY.QuinceUpgrade your closet this year without the upgrade price tag. Go to Quince.com/beauty for 365-day returns, plus free shipping on your order.Neal's Yard RemediesYou don't have to compromise ethics for high-performance skincare. With vertical integration at its heart, Neal's Yard Remedies is a rare example of a brand that does it all – growing, manufacturing, packaging – all under one roof. Learn more about Neal's Yard Remedies' organic certification using the most rigorous clean beauty standards at us.nealsyardremedies.com *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.* Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya
 Produced by Dear Media Studio See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's New in Beauty Podcast
Glossier at Risk for Bankruptcy, TikTok Ban Has Beauty Brands Shook & 2025 Social Media Marketing Predications That Aren't Basic AF

What's New in Beauty Podcast

Play Episode Listen Later Jan 19, 2025 49:35


Text Nia to get social marketing advice for your beauty brand!What's New in Beauty is a podcast series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry.Today's episode explores the current state of the beauty industry, spotlighting challenges like Glossier's potential bankruptcy and the overall customer trend toward authenticity over predictable gimmicks. Nia discusses how beauty brands need to diversify their platforms with the daunting news of the TikTok ban and her 2025 social media predictions of what brands need to do to be innovative, unpredictable & survive in today's oversaturated beauty industry. Article Sources:https://www.retaildive.com/news/retailers-could-file-bankruptcy-2025/736430/Follow Nia on Instagram to connect & join the unfiltered conversation online! Tired of social media not being your zone of genius?  Connect with Socialee Media Agency today and let us help you take your beauty, lifestyle, and wellness brand's social media presence to the next level.  Support the show

Earned: Strategies and Success Stories From the Best in Beauty + Fashion
How Beauty Brands are Banding Together to Help LA Recovery Efforts — and How You Can Help

Earned: Strategies and Success Stories From the Best in Beauty + Fashion

Play Episode Listen Later Jan 14, 2025 8:04


Brands: Here's how you can join LA fire recovery efforts. On this special edition of Earned, beauty brand founder Josie Maran introduces Beauty Together — a fund uniting beauty brands, businesses, and creators to provide direct relief to families and small businesses affected by the ongoing LA fires. Want to get involved? Reach out to relief@josiemaran.com  #LA #SupportLA #LosAngeles   Connect with the Guest: Josie Maran's Relief Fund - relief@josiemaran.com  Connect with Conor Begley & CreatorIQ: Conor's LinkedIn - @conormbegley CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @TribeDynamics CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

Green Beauty Conversations by Formula Botanica | Organic & Natural Skincare | Cosmetic Formulation | Indie Beauty Business
EP247. How to build a heritage beauty brand - Evelyn Akande from Kanda Natural

Green Beauty Conversations by Formula Botanica | Organic & Natural Skincare | Cosmetic Formulation | Indie Beauty Business

Play Episode Listen Later Jan 9, 2025 40:07


What if your skincare routine could celebrate your cultural heritage while transforming your skin? In this episode of Green Beauty Conversations, Lorraine Dallmeier—Chartered Environmentalist, Biologist, and CEO of Formula Botanica—is joined by Evelyn Akande, the creative director and formulator of Kanda Natural, a Nigerian natural skincare brand rooted in West African botanicals.  Kanda is committed to celebrating cultural heritage through natural, minimalist skincare products that harness the power of natural ingredients like shea butter, neem, and moringa. If you've ever wondered how to build a beauty brand that celebrates both culture and nature, this episode is for you. Tune in to discover how Kanda Natural is reshaping perceptions of skincare. And who knows? Evelyn's story might inspire you to start your own skincare brand!   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram    

Founding Fearless
Fatima Mohemedhen Louly: The Power of Influence - Turning Followers into a Beauty Brand

Founding Fearless

Play Episode Listen Later Jan 2, 2025 40:40


In this episode, we're joined by Fatima Mohemedhen Louly, beauty influencer and founder+CEO of Define Beauty by F.M.A. After moving from Mauritania to the US at 17 years old, pursuing behavioral neuroscience, and working at Sephora as a beauty advisor, Fatima decided to launch Define Beauty, a cosmetics company that empowers individuals to embrace their unique beauty with high-quality and cruelty-free products for a range of skin tones. Listen as Fatima shares her journey and offers some advice for those looking to pursue their dreams!

Beauty and Braids
# 113 From Vision to Success: Tashana Miles on Building a Beauty Brand and Empowering Creatives

Beauty and Braids

Play Episode Listen Later Dec 10, 2024 37:12


Tashana Miles, a Jamaican braider, shared her journey from starting braiding at 12 to building a successful beauty brand. She emphasized the importance of passion, community, and adapting to challenges. Tashana highlighted the need for a supportive team and the balance between creativity and business. She discussed the impact of COVID-19 on the beauty industry, advocating for community collaboration and diversifying income streams through product brands. Tashana also stressed the significance of maintaining positive energy and continuous learning. She encouraged stylists to focus on their passion and support each other, emphasizing that success comes from within and through divine guidance. You might have seen her work on clients like A$AP Rocky and Beyonce to name a few. Here Braid Artistry is nothing short of amazing. For more ways to connect with the Celebrity hairstylist and Braider, be show love and support on Instagram at @tasha_worldostyles

Beautiful and Bothered
Sephora Scam's Customers & Tea from our WORST Beauty Brand Events!

Beautiful and Bothered

Play Episode Listen Later Dec 9, 2024 77:05


On this week's episode of Beautiful and Bothered, Johnny and Kevin discuss the backlash Sephora is facing over their 2,500 point Beauty Insider Advent Calendar and spill the tea on the worst beauty brand events they've ever been to! They also analyze the toxic motivations of fellow beauty influencers, Sephora's declining appeal, and whether advent calendars are really worth your money! JOIN our PATREON Family: http://www.patreon.com/BeyondBothered

DTC POD: A Podcast for eCommerce and DTC Brands
#349 - Between Trends and Timelessness: The Antara Approach to Building Strong Brands from the Outside In

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Dec 5, 2024 35:45


Isabel Mendez is the founder and design director at Antara Studio, an award-winning full-service design partner for purpose-driven brands. With a focus on brand, content, and design, Isabel and her team help companies create cohesive and emotionally resonant identities across all touchpoints.In this episode of DTC POD, Blaine and Isabel discuss:The three necessary phases for creating a brand identityWhat makes a good brand story and how brands can effectively communicate itHow brands can adapt to trends while remaining true to who they areInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. DTC Brand Design Trends2. Stages of Brand Identity Building3. Characteristics of a Good Brand Story4. Consistency in Branding5. Branding as a Holistic ProcessTimestamps00:00 Starting the design studio Antara03:39 From freelancing to building a team05:10 The basics of building a great brand07:45 Branding as graphic communication10:21 Owning assets vs having a brand12:26 Phases of brand identity construction16:21 What makes a good brand story21:09 Brand case study: Star Fades International25:15 Establishing a design story for brands26:55 Brand application and consistency29:48 Design trends and timelessness33:33 What's next for AntaraShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Isabel Mendez - Founder and Design Director of Antara StudioBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

The Cosmetics Business Podcast
When Does A Beauty Brand Start Making Money?

The Cosmetics Business Podcast

Play Episode Listen Later Dec 3, 2024 15:19


Aimee Connolly, the founder of Sculpted By Aimee, joins journalists Amanda May and Julia Wray to discuss the dos and don'ts of beauty entrepreneurship.  From managing cashflow and taking risks to future globalisation, this is the ultimate ‘how to' for indie make-up brands. @CosmeticsBusiness #TheCosmeticsBusinessPodcast Contact us:  Media & PR contact: cosmetics@hpcimedia.com Sponsorship: Trystan Hurley, trystanh@hpcimedia.com  Follow us here:  Website: www.cosmeticsbusiness.com IG: www.instagram.com/cosmeticsbusiness LI: www.linkedin.com/showcase/cosmetics-business The Cosmetics Business Podcast is presented by Julia Wray and Amanda May. The producer is Charlotte Alldis.

Booked till June
Ep 8 Thanksgiving Edition: Professional Beauty Brands Making a Difference

Booked till June

Play Episode Listen Later Nov 28, 2024 25:22


Happy Thanksgiving!  In this special holiday edition of Booked till June, we are serving up a conversation filled with gratitude and giving back. This Thanksgiving, we're spotlighting professional beauty brands that are making a difference in the world.  From Aveda's clean water initiatives to Thrive Causemetics' support for women in need, Lush's grassroots activism, and MAC's Viva Glam campaign for HIV/AIDS awareness, these brands show us that beauty is about more than just what's on the surface-it's about creating a better, more beautiful world for everyone.  We'll also explore why choosing products that "give back" is the perfect way to show your thanks and give to causes that matter this season. Whether supporting sustainable practices or empowering communities, your beauty purchases make a big impact.  So, grab a cup of cider, cozy up, and join us as we share stories of brands that embody the true spirit of thanksgiving- gratitude, generosity, and purpose.  Please email us at  Bookedtilljune@gmail.com to request links to the brands mentioned, or tell us how you're giving back this holiday season.  This Thanksgiving, let's celebrate beauty with heart on Booked till June!!!      

She Built It™ Podcast
Scaling Success: How Brittany Lo Built Two Beauty Brands That Inspire Confidence

She Built It™ Podcast

Play Episode Listen Later Nov 26, 2024 15:34


If you're a business leader or entrepreneur looking to scale with purpose, this conversation dives into the challenges and strategies of creating brands that truly connect with customers. Brittany shares her lessons on team building, brand authenticity, and the power of human-centered marketing, reminding us that a successful business isn't just about growth—it's about making a meaningful impact. Brittany's insights offer a playbook for entrepreneurs who want to lead with purpose, build authentic connections, and empower others through their work. In this episode of the She Built It® Podcast, host Melanie Barr talks with Brittany Lo, founder of Beautini and Beia, two brands redefining beauty and confidence. Brittany knows the journey of building a brand from scratch, scaling her bridal beauty experience, Beautini, to a team of 80 stylists and launching Beia to bring intimate, luxurious self-care products to market.Tune in to learn how to turn your vision into a brand that resonates, scales, and inspires.Connect with us:Brittany Lo WebsiteBrittany Lo InstagramShe Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn

Foundr Magazine Podcast with Nathan Chan
539: How to Build a Million Dollar Beauty Brand | Alicia Scott [VIDEO]

Foundr Magazine Podcast with Nathan Chan

Play Episode Listen Later Nov 22, 2024 52:10


In this episode, Alicia Scott, founder of Range Beauty, shares her journey from fashion professional to beauty entrepreneur. Alicia reveals how her own skin struggles led to the creation of a brand focused on inclusivity and clean beauty. Discover how Alicia bootstrapped her business with just $150, overcame challenges like a cease-and-desist, and navigated pivotal moments such as appearing on Shark Tank and landing a deal with Emma Grede. Listen to Nathan and Alicia discuss: - Starting Range Beauty with minimal capital and scaling to a multi million-dollar brand - Alicia's strategy for developing inclusive and clean beauty products - Navigating setbacks like trademark issues and rebranding - The impact of social media and influencer marketing in driving early sales - Insights into retail partnerships with Target and Sephora and the importance of accelerators And much more beauty brand advice… Click here to start your business for $1. You'll get all-access foundr+, where you'll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Corporate Cafecito
Building a Latina-Owned Beauty Brand with Guest Sandra Velásquez

Corporate Cafecito

Play Episode Listen Later Nov 20, 2024 28:12


When I think about inspiring Latina entrepreneurs, Sandra Velásquez stands out. Her journey from starting her premium beauty brand just four years ago to becoming a trailblazer in the industry is remarkable. Sandra, the CEO and Founder of Nopalera doesn't sugarcoat the hard work behind her success—she's honest about the challenges, the late nights, and the constant hustle. But what truly shines is her mission: to create a lasting impact for her community while building a business with integrity.She's not just building a brand; she's setting an example. Sandra reminds us that creating a successful business isn't just about passion—it's about knowing your numbers, staying compliant, and making wise decisions every step.Her words about the power of wealth and impact hit home: "The more money we have, the bigger impact we can make." Sandra is paving the way for the next generation of Latina entrepreneurs; her success is ours.Thank you, Sandra, for sharing your story, wisdom, and drive to elevate us all. If you want to keep supporting her journey, check out her incredible line of beauty products and see firsthand what purpose-driven entrepreneurship looks like.Let's keep cheering Sandra on as she continues to redefine what it means to be a Latina in the beauty industry! Check out the clip below, and then head to our website to watch the entire episode: www. Corpcafecito.com.To learn more about Nopalera and purchase products for the upcoming holidays, please visit:  https://nopalera.co/To learn more about Sandra, check out her Shark Tank clip:  https://youtu.be/7MJfvoBkJHw?si=Uso8PU5jBaBmImi-Be sure to check out Nopalera's social media channels:Facebook: https://www.facebook.com/nopalera.coInstagram: https://www.instagram.com/nopalera.co/TikTok: https://www.tiktok.com/@nopalera.coYouTube: https://www.youtube.com/@nopalera_co If you would like to join Nallely of Corporate Cafecito to enjoy a Cafecito with the team or suggest a topic for them to cover, please visit www.corpcafecito.com/contact-us.Feel free to reach out via email:admin@corpcafecito.comFor individual coaching or workshops for you and your team, visit www.elevardevelopment.com or email admin@elevardevelopment.com for more details.

Coffe N. 5
Building Breakthrough Beauty Brands with Lorne Lucree

Coffe N. 5

Play Episode Listen Later Nov 13, 2024 38:42


In this episode of Coffee N° 5, Lara chats with Lorne Lucree, founder of Quiet Coyote, about how curiosity fueled his journey from product junkie to industry expert. They discuss breaking through in the beauty world, finding the right balance for emerging brands, and the impact of TikTok Shop on consumer behavior. Lorne also shares insights on how technology is shaping sustainable product development and why the little things matter when it comes to formulation. Tune in for expert tips and industry secrets on navigating the fast-paced beauty landscape!We'll talk about:How curiosity can spark an incredible career in beauty and product development. Tips and tricks for breaking through in the industry. How to determine if the niche or broad approach is right for your emerging brand. The impact of TikTok shop and its influence on consumers.The power of technology in developing sustainable products.Why the little things matter in formulation.For more information, visit Lorne Lucree's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show

Wellness Force Radio
689 AMA | Skincare Lies: What Beauty Brands Don't Want You to Know About Ingredients (Why Inner Game Matters)

Wellness Force Radio

Play Episode Listen Later Nov 8, 2024 38:22


Wellness + Wisdom | Episode 689 Wellness + Wisdom Podcast Host and Wellness Force Media CEO, Josh Trent, shares how we've been conditioned to believe skincare lies by the beauty industry and why toxic skincare causes serious health problems. Today's Question Charles Mayfield: Paul Chek does a lot of different stuff and I think focuses on the foundations of strength, the foundations of mental wellness of health. What does he see at the foundation? You've got food, you've got clean air, clean water, you've got exercise. I want to know how skincare fits into the hierarchy of self-optimization. If there's a topic that you'd like us to cover in the next AMA episode, record your message HERE.

Thrive Radio | Entrepreneurship | Entrepreneur Advice
Launching a Beauty Brand: Success Tips from Retail to E-commerce with Tricia Morris EP 247

Thrive Radio | Entrepreneurship | Entrepreneur Advice

Play Episode Listen Later Nov 3, 2024 24:06


Tricia Morris is an inspiring entrepreneur in the beauty industry. Tricia's journey spans from her early days in retail to founding High End Beauty, a company that curates luxury products from around the world. She's also the creator of Eyetitude, a brand focused on emotional well-being, inspired by the lotus flower. Today, we'll explore how Tricia has introduced unique international brands to the U.S. market, her commitment to sustainability, and her collaborations with top influencers. Whether you're passionate about beauty or entrepreneurship, this episode is filled with insights you won't want to miss! In this podcast you will learn: - Strategies for successfully introducing unique international beauty brands to the U.S. market. - Insights into sourcing and curating sustainable, eco-friendly, and cruelty-free products. - The role of trade shows in discovering new trends, ingredients, and building essential industry connections. - Challenges and lessons learned from partnering with large retailers and navigating the risks. - Key branding strategies for selecting and positioning products in niche markets like spas and salons. - Tricia's inspiration behind the Eyetitude brand and how it champions both emotional and physical wellness. -Tips for building customer trust and delivering exceptional service in the beauty industry.

The Life of A Makeup Artist
EP. 133: Growing a Beauty Brand with Ami Colé's Diarrha N'Diaye

The Life of A Makeup Artist

Play Episode Listen Later Oct 16, 2024 53:10


Why being told no can be a blessing. Join host and professional makeup artist Jaleesa Jaikaran as she sits with founder and CEO of Ami Colé, Diarrha N'Diaye-Mbaye. The two dig into her brand's incredible journey over the past two years, discussing the challenges of navigating "no's" and the thrill of seeing a brand thrive. Diarrha also discusses shade inclusivity in the beauty industry and the obstacles that come with being a Black, woman-owned brand.   JALEESA'S INSTAGRAM: https://www.instagram.com/jaleesajaikaran/ THE LIFE OF A MAKEUP ARTIST INSTAGRAM: https://www.instagram.com/thelifeofamakeupartist/ DIARRHA'S INSTAGRAM: https://www.instagram.com/diarrhaxo/

Gloss Angeles
Reviewing Allure's Best of Beauty List. Plus: Are Beauty Brands Really Greenwashing Worse Than Fashion? Our Thoughts

Gloss Angeles

Play Episode Listen Later Oct 16, 2024 37:42


Allure's annual Best of Beauty list is out! Kirbie and Sara review (some of) the over 300+ list of winners across the categories, including best sheer lipstick to best detergent (yes, there's even a category for detergent!) We know that the beauty industry is working to be more sustainable, but are they more talk than walk? We unpack a new report from Good On You that claims nearly two thirds of the beauty brands it assessed rated “Not Good Enough,” or worse. What does it really mean? Let's discuss! Shop this episodeWatch our episodes!GlossAngelesPod.comCALL or TEXT US: 424-341-0426Join our Slack to try new products before they launchJoin our FB GroupInstagram: @glossangelspod, @kirbiejohnson, @saratanTwitter: @glossangelespod, @kirbiejohnson, @saratanEmail: glossangelespodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

The Marie Forleo Podcast
412 - Marketing Secrets from a VIRAL Beauty Brand | Laney Crowell

The Marie Forleo Podcast

Play Episode Listen Later Oct 8, 2024 48:57


Laney Crowell has disrupted the beauty industry in a BIG way. She exposed toxic makeup brands and built a viral beauty brand that's clean, climate-friendly, and adored by a tribe of RAVING fans. In today's MarieTV, Laney shares her top business lessons to help you break into a crowded industry, go viral, and turn massive profits by making a difference.  WHAT'S COVERED IN THIS EPISODE:  1:09 - How to overcome imposter's syndrome 4:27 - KEY mindset shift from employee to entrepreneur 7:22 - Idea for Saie Beauty 11:26 - Hardest part of business 13:55 - #1 way to make dreams real 15:11 - Starting with zero connections 18:30 - Why "it's not personal, it's business" is total BS 22:45 - Genius marketing tricks 26:00 - 3 words to stay sane 27:10 - The TikTok secret to viral growth 30:34 - How to be decisive 32:26 - Procrastination 38:12 - Competition and abundance 40:49 - Her first triathlon 42:42 - Everything is figureoutable! 46:10 - Big climate initiative 47:30 - A business and life you love Thanks for listening! New episodes drop every Tuesday. Make sure you hit the follow button to get notified.

Trending Diary
How to Build a Beauty Brand in India: Secrets of Successfull Business

Trending Diary

Play Episode Listen Later Oct 3, 2024 23:18


In this episode, we sit down with Mr. Himanshu Madnani, Director of Shryoan Cosmetics, to dive deep into the world of beauty entrepreneurship. We explore how to build a successful beauty brand from the ground up. Key topics covered include: How to decide the price of your products. Finding reliable manufacturers for your brand. Exploring different distribution channels. Effective marketing tactics for the Indian market. Case studies on successful big brands and emerging beauty startups. Whether you're a budding entrepreneur or a beauty enthusiast, this episode is packed with actionable insights. Learn more about your ad choices. Visit megaphone.fm/adchoices

Girls Gotta Eat
The Snack: Emily in Paris, D*ddy, and the Best Celeb Beauty Brands

Girls Gotta Eat

Play Episode Listen Later Sep 19, 2024 55:08


Welcome back to The Snack – a lighter serving of Girls Gotta Eat. This week, we're talking about:Emmys vs. VMAsEmily in Paris (and Rome)Selling Sunset teaDiddy's arrest + 50 Cent's trollingCeleb beauty brand breakdownKourtney Kardashian's “natural” Ozempic Book and movie recsFollow us on Instagram @girlsgottaeatpodcast, Ashley @ashhess, and Rayna @rayna.greenberg. Visit https://girlsgottaeat.com for tour dates, merchandise, and more.Thank you to our partners this week:Timeline: Get 10% your first order of Mitopure at http://timeline.com/GGE. Helix: Get 25% off all mattress orders and two free pillows at https://helixsleep.com/gge.Daily Harvest: Get 15% off your first box of $100 or more at https://dailyharvest.com/gge.BetterHelp: Get 10% off your first month at https://betterhelp.com/gge.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Business of You with Rachel Gogos
183 | BEST OF: Disrupting the Beauty Industry with Saima Rathor and Patricia Gallardo

The Business of You with Rachel Gogos

Play Episode Listen Later Sep 17, 2024 42:27


We're re-running our favorite episodes from The Business of You archives. If you missed it the first time, or just want to listen again, check this one out! When Saima Rathor and Patricia Gallardo met outside their children's preschool 15 years ago, they never could have imagined that one day they'd be founding a company together. The two women struck up a fast friendship, and over a decade later they turned their shared passion for the transformative power of beauty products into EpicLight Beauty: a line of clean, multi-tasking products for women aged 35+ that break the standard mold of beauty. EpicLight Beauty is inspired by Saima and Patricia's rich Latina and Pakistani cultures. Their products address the changes in women's skin, different ethnicities, and the beauty industry's perception of real women. The result is a celebration of women of all skin tones, ages, and skin types. Since they launched last October, EpicLight Beauty has been featured in outlets like People Magazine, ABC News, and Beauty Independent. Launching a Product-Based Business After securing a product developer, manufacturer, and packaging company, Patricia and Saima started hitting the pavement – attending trade shows and making phone calls. With Patricia's background in product development and Saima's in finance, they made use of industry contacts and spread the word. After a successful pre-launch campaign, they launched in October 2022. Initially, they sold direct-to-consumers online and through local pop-ups, but soon they opened an Amazon shop as well. As the company has grown, they've brought on help with their social media and now work with a team of influencers and content creators. To avoid the pitfall that many product-based businesses fall into, Saima and Patricia have been careful to limit their skews. They focus on a select few products, all of which are multi-tasking and work for a variety of skin tones. Building a Community Around Your Brand EpicLight Beauty is entirely self-funded, which makes their growth even more impressive. From day one, Patricia and Saima prioritized building a community around their brand. Most of their marketing efforts center on the human connection and meeting their customers in person at pop-up events and tradeshows. Their PR strategies have also focused on relationship-building. By reaching out to editors and making a connection, Patricia and Saima have been featured in major publications and even had their products featured in the Oscar's goody bag! They've also built a successful partnership with Erica Taylor, a well-known artist and educator in the beauty industry. Many of Patricia and Saima's industry connections and publication features have happened through word-of-mouth – something the founders credit to their network of fellow moms. Throughout all their marketing efforts, Patricia and Saima reiterate how important it's been for them to listen to their audience. Their tagline, “We see you because we are you” captures the heart of their brand. Enjoy this episode with EpicLight Beauty Founders Saima Rathor and Patricia Gallardo… Soundbytes 8:21-8:55 “As I got older, I realized I still loved makeup but I didn't see myself represented in the brands. So that's one of the things that led Saima and I to join in this process. I still see myself as a young, vibrant woman who likes to look good. I like to go out, I like to have fun, and I didn't see that in the brands I was buying.” 9:53-10:05 “We don't have a lot of time anymore. Before kids, I could spend an hour on my makeup. Now it's like, ‘What's something quick I can carry around with me?' We're all about convenience these days.” 22:41-23:02 “Of course we want to grow and become really big, but it's more important to have an ear on the ground; listening to our friends and women of our age group, understanding what they want and what they want to see. We want to build more relationships. That's how we plan to grow.” Quotes “It's just the feeling that I get. I can have the worst day, and if I go and put on lip gloss that I love, it makes me feel better. It has an emotional impact.” “All the press we've gotten, it's been through talking to a mom friend. It's been this amazing network of moms helping each other, helping us get in touch with Allure, People, and all these magazines. It's been wonderful to see the power of the mom network.” “We're not in a rush. We can take our time, go slowly, and have it grow organically. But we're doing it.” “Of course we want to grow and become really big, but it's more important to have an ear on the ground; listening to our friends and women of our age group, understanding what they want and what they want to see. We want to build more relationships. That's how we plan to grow.” Links mentioned in this episode: Visit the EpicLight Beauty website: https://www.epiclightbeauty.com/  Instagram: https://www.instagram.com/epiclightbeauty/  Amazon: https://www.amazon.com/stores/EpicLightBeauty/page/A29CD316-5980-4C13-84AA-2DCC3C4014AE?ref_=ast_bln  Connect with Saima Rathor on LinkedIn: https://www.linkedin.com/in/saimarathor/  Connect with Patricia Gallardo on LinkedIn: https://www.linkedin.com/in/patricia-gallardo-547174b1/ 

The Unforget Yourself Show
Beauty brand coaching begins celebrity gifting events taking brands to new heights with Heather Marianna

The Unforget Yourself Show

Play Episode Listen Later Sep 9, 2024 30:23


Heather Marianna is the founder of 'Beauty Brand Coaching' - Who, over the course of the last ten years, has helped countless people launch their own brands through private labelling, even including a few celebrities and TV personalities - and is ready to help launch your brand from its initial idea phase to having retail-ready products in hand.Here's where to find more:Beautybrandcoaching.com Beautykitchen.net___________________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Skincare Anarchy
Digital Marketing Mastery for Beauty Brands with Pennock's Nikki Lindgren

Skincare Anarchy

Play Episode Listen Later Jun 12, 2024 24:48 Transcription Available


Let's ChatEver wondered how TikTok can revolutionize your brand's marketing strategy? Join us on Sneaker Anarchy as we sit down with Nikki Lindgren, the visionary founder of Pennock, a digital marketing powerhouse dedicated to female-led beauty and lifestyle brands. Nikki brings her wealth of experience from e-commerce giants like Pottery Barn and World Market to share her journey of launching her own firm in 2020. Discover the unique advantages of TikTok over other social platforms and why it's a game-changer for digital advertising with higher engagement rates and cost-effectiveness.Unlock the secrets of audience targeting with Nikki's expert insights into the latest advancements in machine learning on platforms like TikTok and Instagram. Learn the pros and cons of broad versus granular audience targeting and why newer brands often face unique challenges. Whether you're a budding entrepreneur or a seasoned marketer, Nikki's advice on consulting digital marketing experts will help you navigate the complexities of identifying and reaching your niche audience.But that's not all—Nikki dives deep into practical strategies for new brands looking to grow through TikTok and other channels. From balancing paid ads with earned and owned media to leveraging TikTok's creator portal for influencer collaborations, you'll get actionable tips to boost your brand's visibility and credibility. Don't miss our discussion on optimizing budgets, sequencing campaigns, and avoiding common pitfalls. Plus, we invite you to send in your burning questions for future episodes. Tune in for a treasure trove of digital marketing wisdom!Support the Show.Follow The Show On All Socials Using The Tag @skincareanarchy