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Mike Canarelli is the CEO and Co-Founder of Web Talent Marketing and is recognized as one of the top digital marketing agencies in the United States who prides itself on providing unique, scalable long-term solutions for its clients. Mike holds a B.S. from Temple University’s Fox School of Business and Management where he studied Entrepreneurship and Management Information Systems. After six years as a freelance designer and web developer, he founded Axis Creative Group in 2006 and later merged with Web Talent SEO in late 2010. Marcus Grimm, Chief Growth Officer at Web Talent Marketing, is dedicated to implementing strategies & tactics that utilize emerging technologies, particularly in sales, content marketing and marketing automation. Marcus’ experience extends across the entire buyer journey, from market research, prospect targeting and awareness, to lead acquisition, qualification, nurturing, presenting and closing. Marcus has extensively studied and utilized the latest in behavioral economics to translate decision theory from the classroom to the boardroom. What you’ll learn about in this episode: Why the "project management triangle" or "iron triangle" of speed vs. price vs. quality doesn't exist on Amazon Why Amazon offers the potential for business-to-business organizations, and why business leaders need to research Amazon to take advantage of future opportunities Why businesses see better results the more they spend on Amazon advertising, and why this is similar to grocery and retail store "slotting fees" Why a company losing a sale to Amazon, even if it is for a product the company manufactured, can cost valuable remarketing consumer information Why each business must develop a unique and individual strategy to deal with Amazon based on their business needs Why Mike chose to add the position of "Chief Growth Officer" to the business, how he defines the role, and why he brought Marcus into the position How the work Marcus does in the position of Chief Growth Officer benefits the company, and what support he needs to be able to do his job well Why some customers are the wrong fit for a business, and why part of Marcus's role is to identify those situations How marketing automation works, and why moving at the speed a prospect wants to go is the key to a successful campaign Additional resources: Website: www.webtalentmarketing.com The Revenue Stream podcast: www.webtalentmarketing.com/podcasts/
This conversation delves far deeper than just Amazon tips. When Irina Balyurko approached me to be on the show, I was particularly interested to hear how she realized that climbing the corporate ladder was taking her in the opposite direction of how she wanted to live. She took the decision to leave her prestigious role as a VP and go travelling with her husband and at the time, 18 month old son. In this episode, we dig into into Irina’s story, how she evaluates risk, what it’s like travelling with a young son, and how to be stand out and be successful on Amazon. The worlds largest online retailer Amazon is a huge opportunity for anyone wanting to explore commerce and selling products online. Irina is now an e-commerce strategist who helps product-based brands launch and thrive on Amazon. Over her career, Irina has helped hundreds of brands generate millions of dollars in sales on Amazon, and achieve such results as, doubling sales in 3 months, and growing over 500% in sales in a year. We also discuss some of the challenges faced when wanting to climb the corporate ladder as a mother but also wanting to balance seeing her son and family. Amazon topics discussed: An introduction to Amazon Why Amazon is a large opportunity for anyone wanting to succeed online How to sell products on Amazon The different types of sales channels on Amazon How to get great reviews on Amazon Rapid Fire Questions: Most Recommended Book(s) You Are A Badass The 10x rule Essentialism Deep Work Favourite Podcasts Eventual Millionaire References Design Drop Email | Sign Up Here CATCH LIFE DESIGN DIARIES ON Website Instagram Facebook Please let us know what you think of the podcast! We'll read out some of your feedback in our later episodes! Lucy + Ross If you're keen to start a business, make a change, become an entrepreneur, travel the world, become a digital nomad or any of the above, this podcast is designed to help you! Each week we discuss topics such as: e-commerce, travel, starting a business, online, entrepreneurship, digital nomad, selling products, mindset, how to start, business, investing, startup. Years Of Collected and Applied Learnings from the likes of Tim Ferriss, GaryVee, Gary Vaynerchuk, Steven Bartlett, NPR, How I Built This, Joe Rogan, TED, Planet Money, Jocko, Property Podcast, Tony Robbins, Tai Lopez, Rob Moore, Aubery Marcus, Mark Manson, Simon Sinek, Robert Kiyosaki, Stephen Covey