Podcast appearances and mentions of Robert Kiyosaki

In this episode of Home Business Profits, Ray Higdon delves into the concept of gratitude, highlighting its profound impact and different levels. He categorizes gratitude into four levels, emphasizing 'profound gratitude'—the ability to be thankful for challenges and trials. Interweaving personal anecdotes and biblical references, Ray explains how recognizing gratitude even in adverse situations can lead to personal growth and stronger faith. Additionally, he shares stories from his own life to illustrate the transformation that comes with embracing profound gratitude. Ray also introduces his book, 'The Faith Driven Network Marketer,' which explores gratitude in more depth, and offers a free trial for the Brilliant Plus App in collaboration with Graham Cook. The episode ends with a prayer and an encouragement to view challenges as opportunities for spiritual and personal development.   ——

Work with Jimmy & the Vreeland Capital Team to build a 20-Unit Portfolio that will get you the equivalent of a retirement account 3X faster with a third of the capital. Visit https://tinyurl.com/mainstreetpatriot-getstarted - - - - - - - In this episode of the Real Estate Fast Pass podcast, Jimmy Vreeland discusses the misconceptions surrounding cash flow in real estate investing. He emphasizes that while real estate can create significant wealth, it often does not provide immediate cash flow. Vreeland introduces the concept of the 'Four Pillars of Wealth Creation' and explains how appreciation, equity pay down, tax savings, and cash flow contribute to long-term financial success. He encourages listeners to shift their focus from short-term cash flow to building wealth through strategic investments.About Jimmy Vreeland Jimmy graduated from the United States Military Academy at West Point, spent 5 years as an Army Ranger, and deployed three times twice to Iraq and once to Afghanistan. On his last deployment, he read Rich Dad Poor Dad by Robert Kiyosaki which led him down the path of real estate investing. As his own portfolio grew, eventually he started a real estate investing business.  Since 2018 his team at Vreeland Capital has supplied over 100 houses a year to high performing, passive investors who want to work with his team and his team is now managing over 800 houses. Get in touch with Jimmy and his team at www.jimmyvreeland.com/getstartedinrealestate More about Jimmy Website: www.jimmyvreeland.com Linkedin: www.linkedin.com/in/jimmy-vreeland Instagram: www.instagram.com/jimmyvreeland Facebook: www.facebook.com/JimmyVreeland Youtube: www.youtube.com/@JimmyVreelandC >>>>>>Get free access to the private Ranger Real Estate facebook group

In this episode of Home Business Profits with Ray Higdon, Ray shares daily rituals designed to enhance your entrepreneurial mindset and keep you focused on success. He emphasizes the importance of discipline and consistency, attributing these traits to his faith. Ray walks through his personal daily practices, which include prayer, purposeful prayers, visualization, working out, listening to the audio Bible and the Brilliant Plus app, reading the Bible while grounding, and intentionally creating content. He highlights how these activities have been vital in his personal and professional growth, making him a top earner in his field. Ray also introduces his books, 'The Faith Driven Network Marketer' and the upcoming 'Faith Driven Wealth,' inviting listeners to explore these resources for deeper insights.   ——

Is Robert Kiyosaki predicting a financial apocalypse or just another economic overreaction? In this video, we unpack his recent viral post claiming a Greater Depression is coming in 2025. Kiyosaki urges investors to pour money into gold, silver, and Bitcoin—but is it wise advice or dangerous fear-mongering? We brought in certified financial planners and economic experts to get their take. Are Kiyosaki's predictions rooted in fact, or is this another “Rich Dad Prophecy” panic move? ✅ What you'll learn in this video: ➡The real risks in the U.S. economy (debt, inflation, stagflation) ➡Why experts say panic investing could do more harm than good ➡The truth about cryptocurrency, precious metals, and real estate ➡How to invest wisely without falling into fear-driven traps Don't let fear dictate your finances — get the facts first.

In this episode of Home Business Profits, Ray Higdon discusses strategies for building a community that boosts your influence and authority. He emphasizes the importance of leading with goodness and serving others selflessly. Ray introduces key steps to gain momentum: identifying who you help, how you help them, and why they should listen to you. He shares personal stories of collaboration with influential figures and underscores the significance of updating social media profiles and managing routines for consistency. Ray also shares tips on using technology to enhance efforts and stresses the importance of immersing oneself in the target audience's needs. Additionally, he recommends his book, 'Time, Money, Freedom,' for deeper insights.   ——

  5 Types of Income to Create Infinite Income   - AZ TRT S06 EP09 (271) 5-25-2025              What We Learned This Week Multiple Streams of Income strategy 5 Types of Income – Career, Investment, Retirement Account, Pension, Tax Free Diversification of income provides you security and freedom Build Infinite Income thru initial investment, and profits pay off loans, then go on forever George Lucas created the Star Wars IP one time, and gets infinite returns from the movies & merchandise Real Estate, Business, and Insurance products are good assets for infinite income     Notes:   Segment 1: The 5 Types of Income – Why One Stream Isn't Enough Opening: The Economic Shift ·         The economic landscape has changed dramatically over the last 50 years. ·         While business and technology have advanced, personal finance education and systems haven't kept pace. ·         Inflation has significantly eroded purchasing power. ·         It's no longer the 1950s where one income could support a family of four. Now, two incomes are often required—and even then, many people have a third gig. The New Normal: Side Hustles & Financial Reality ·         According to recent stats, 70% of people need an additional income stream, often from a side business or freelance work. ·         30% of Americans hold a second job. ·         Among millennials, that number rises to 50%.     The Lesson from Robert Allen & Rich Dad, Poor Dad ·         Robert Allen's Multiple Streams of Income advocated for income diversification to gain safety and freedom. ·         Robert Kiyosaki's Rich Dad, Poor Dad emphasized acquiring income-producing assets—his favorite being real estate. The 5 Types of Income 1.    Career or Business Income Your primary, day-to-day W-2 income—pays the bills and covers monthly expenses. 2.    Investment Income Comes from appreciating or income-producing assets like real estate, stocks, or Bitcoin. 3.    Retirement Accounts Tax-deferred income sources like IRAs or 401(k)s—subject to rules and penalties but critical for long-term planning. 4.    Guaranteed Income Comes from pensions, annuities, or Social Security. Designed for lifetime income and stability. 5.    Tax-Free Income Generated through Roth IRAs or cash value from life insurance. You pay tax on the seed, not the harvest. Call to Action: ·         Make a list of which of the five types of income you currently have. ·         Strategize how to build the remaining ones for a balanced, resilient financial future. Analogy: Just like a business has multiple products or a sports team has multiple ways to score, individuals should have diverse income sources to win financially. Segment 2: Infinite Income – Building Streams That Never Run Dry What Is Infinite Income? ·         Infinite income is ongoing, residual income that continues long after the original work or investment. ·         It's the financial holy grail: put in work or money once, get paid over and over. Key Assets That Can Generate Infinite Income: ·         Tangible Assets: Real estate, businesses, stocks ·         Intangible Assets: Skills, knowledge, intellectual property (IP), network Examples of Infinite Income in Action 1. Real Estate ·         Buy a $250K property with 10% down ($25K). ·         Renters pay the mortgage; property appreciates. ·         Refinance later, pull out your original investment tax-free. ·         Continue collecting rental income even after loan is paid off. ·         Use refinance funds to buy more properties → Repeat → Scale. 2. Business Ownership ·         Start or buy a business using a loan. ·         Profits pay off the loan, then continue to generate revenue. ·         Later, use the business as collateral to expand or acquire another. 3. Life Insurance (IUL Strategy) ·         Fund a policy over time; cash value grows tax-deferred. ·         Take loans against the policy tax-free—used as supplemental retirement income. ·         Policy can also be a legacy tool, passing on wealth tax-free. 4. Intellectual Property (IP) ·         George Lucas with Star Wars—created once, profits for decades from merchandise and licensing. ·         Jeff Bezos still profits from Amazon stock, 30 years later. ·         Microsoft, McDonald's, Coca-Cola—IP and systems built once, revenue continues for decades. ·         DC Comics still profiting off Superman IP created in the 1930s. Key Principles for Building Infinite Income ·         Choose the Right Assets: Real estate, businesses, IULs—not just assets that appreciate, but ones that cash flow. ·         Leverage and Scale: Use debt wisely to scale income-producing assets. Wealthy individuals and private equity firms use this strategy constantly. o    Example: PE firms acquire HVAC companies, funeral homes, rental properties—assets that provide consistent 10%+ returns. ·         Use Tax Strategy to Your Advantage: o    Tax-free income is more efficient. o    Lowering your tax burden increases your net income immediately. o    Wealthy individuals use loans, Roths, and life insurance to optimize tax efficiency. Mindset Shift: ·         Don't chase just “buy low/sell high” assets. Instead, acquire harvestable assets—ones that generate regular income and can appreciate. ·         Build cash flow now, use it to reinvest in more assets—repeat the cycle. Closing Thought: ·         Control three things: Assets, Income, Taxes. ·         Master those, and you create not just wealth—but infinite income.     Investing Shows: https://brt-show.libsyn.com/category/Investing-Stocks-Bonds-Retirement       ‘Best Of' Topic: https://brt-show.libsyn.com/category/Best+of+BRT      Thanks for Listening. Please Subscribe to the AZ TRT Podcast.     AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights about the future of business.  AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving.  Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain / Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more…    AZ TRT Podcast Home Page: http://aztrtshow.com/ ‘Best Of' AZ TRT Podcast: Click Here Podcast on Google: Click Here Podcast on Spotify: Click Here                    More Info: https://www.economicknight.com/azpodcast/ KFNX Info: https://1100kfnx.com/weekend-featured-shows/     Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.

I've never heard of a real estate investor getting quality seller leads THIS cheap, until now. Ryan from PA has generated 1,200 leads to his Carrot site and closes an average of 5 deals/month by himself in under 30 hours per week. From hand-built billboards on government land to strategic SEO and backlinks via national press, Ryan shares exactly how he outsmarts bigger investors with smaller budgets. You'll learn how to get press mentions that actually rank, TV exposure that drives inbound calls, and brand trust that closes deals. If you want creative marketing that delivers real ROI, don't miss this. Mentioned in this episode:Rich Dad Poor Dad by Robert Kiyosaki – https://www.amazon.com/dp/1612681131Qwoted – https://www.qwoted.comMuck Rack – https://muckrack.comSourceBottle – https://www.sourcebottle.comAcres Land App - https://www.acres.com/Ryan's PA site - We Buy Houses in Pennsylvania – https://www.webuyhousesinpennsylvania.comRyan's NY Site: 607 Home Buyers (New York site) – https://www.607homebuyers.com Key Quotes:“We paid $500 once for TV exposure and had calls coming in that week.”“I think not branding yourself is one of the biggest mistakes you can make.”“Every billboard, business card—even my t-shirt—uses the same color scheme.”“SEO's secret sauce? Backlinks from sites you already own and people you know.” Chapters:[0:00] TV Exposure for $500[1:00] Meet Ryan: “Mom & Pop” Approach[2:55] Building a Trust-Based Brand[4:08] Branding with Color Consistency[8:49] Marketing Fails: Facebook Ads[11:58] Crushing It with Billboards[21:15] SEO Strategy & Backlink Tactics[28:55] Turning TV Segments into Leads[44:28] Final Thoughts + Fire Round ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor's podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

In this episode of Home Business Profits, Ray Higdon shares his excitement about his newfound purpose and collaboration with Brilliant Perspectives. Introduced to Graham Cook's teachings and his book 'Crafted Prayer,' Ray found clarity in balancing his passion for ministry and business. He highlights the launch of a unique program in partnership with Graham Cook and Dion, focusing on Kingdom activation and financial empowerment through the Brilliant Plus app. Ray discusses the app's features, including daily routines, challenges, and comprehensive courses, which have profoundly impacted his personal and professional life. Ray also introduces the ambassador program, offering an opportunity for financial growth and spiritual enrichment. He emphasizes the significance of making an eternal impact while achieving financial success, providing detailed scenarios on potential earnings and outreach through the program.   ——

Work with Jimmy & the Vreeland Capital Team to build a 20-Unit Portfolio that will get you the equivalent of a retirement account 3X faster with a third of the capital. Visit https://tinyurl.com/mainstreetpatriot-getstarted - - - - - - - In this episode of the Done For You Real Estate Podcast, hosts Jimmy Vreeland and Jake discuss the rebranding of their podcast and delve into the concept of anti-fragility in investing. They explore how embracing setbacks can lead to growth and success, particularly in real estate. The conversation emphasizes the importance of understanding known downsides and unlimited upsides in investments, particularly in real estate, and how this mindset can lead to wealth creation. The episode concludes with a call to action for listeners to consider real estate as a viable investment option. About Jimmy Vreeland Jimmy graduated from the United States Military Academy at West Point, spent 5 years as an Army Ranger, and deployed three times twice to Iraq and once to Afghanistan. On his last deployment, he read Rich Dad Poor Dad by Robert Kiyosaki which led him down the path of real estate investing. As his own portfolio grew, eventually he started a real estate investing business.  Since 2018 his team at Vreeland Capital has supplied over 100 houses a year to high performing, passive investors who want to work with his team and his team is now managing over 800 houses. Get in touch with Jimmy and his team at www.jimmyvreeland.com/getstartedinrealestate More about Jimmy Website: www.jimmyvreeland.com Linkedin: www.linkedin.com/in/jimmy-vreeland Instagram: www.instagram.com/jimmyvreeland Facebook: www.facebook.com/JimmyVreeland Youtube: www.youtube.com/@JimmyVreelandC >>>>>>Get free access to the private Ranger Real Estate facebook group

In this episode of the RE Social Podcast, hosts Andrew McCormick and Vince Rodriguez interview Fabian Wizenfeld, a former web designer turned real estate investor, who shares how he built a successful portfolio of rentals and flips after moving from Argentina to the U.S. Fabian opens up about the highs and lows of his journey, dealing with bad tenants, tricky contractors, and the learning curve of creative financing. He also emphasizes the power of mentorship, networking, and staying adaptable in a shifting market. Whether you're just starting out or looking to scale, this episode is packed with actionable advice and honest reflections. Listen to this episode now!Key Takeaways00:00:00 Welcome to the RE Social Podcast00:01:47 Get to know Fabian Wizenfeld00:04:24 Building Trust and Teamwork00:08:03 Fabian's Background and Early Career00:11:22 Life in Argentina and Return to the US00:18:15 First Real Estate Investments in the US00:23:26 Financial Strategies and Growth00:41:58 Buying a Duplex: The Initial Investment00:43:34 The Fourplex Purchase & COVID-19 Impact00:47:22 Tenants and Property Management00:52:49 Flipping Properties and Airbnb Ventures01:07:14 Challenges with Contractors01:19:04 Market Trends and Political Impacts01:25:06 Real Estate Investment Strategies01:29:58 Networking and Partnerships01:40:21 Dealing with Contractors01:50:00 Connect with FabianQuotes"I wanted to move away from working and earning by the hour and more toward generating passive income." (00:00:53)"I don't need the ‘bling bling.' You know, I see so many people just working to pay off… stuff. We know a lot of people like that, and it's something I've noticed, it puzzles me how many are in that situation." (00:34:20)"If you're listening to this and trying to do something, whether it's a hustle, business, whatever, just reach out to people who are crushing it. You'd be surprised. Honestly, we're excited to help people." (01:07:01)Resources and LinksRich Dad, Poor Dad by Robert Kiyosaki https://www.richdad.com/BiggerPockets https://www.biggerpockets.com/Connect with Fabianhttps://www.linkedin.com/in/fabianwizenfeld/https://www.instagram.com/fabianwizenfeld/Need Help? BOOK A CALL:https://anviinvest.com/consulting/ Learn more about AnVi Invest

In this episode of Home Business Profits, Ray Higdon delves into the concept that God can convert discipline into delight, using Romans 8:9-11 as a foundation. Ray shares insights from Graham Cook's 'Art of Thinking Brilliantly,' emphasizing the importance of delight and passion in spiritual and personal practices. He highlights the torn veil in Matthew 27, representing direct access to God, and underscores the importance of abiding in God's presence. Ray also shares practical advice on transforming routine business tasks from drudgery to delight through a change in perspective and mindset. The episode concludes with a prayer for gratitude and guidance.   ——

Tom and Roxy dive into listener questions with sharp advice and sharper metaphors—like why a 1,000-point drop in the Dow is more like a slight temperature dip than a financial catastrophe. They cover smart asset location (where to put what), consolidation tips for retirement accounts, the often-overlooked costs of rental real estate, and the emotional tug-of-war between risk tolerance and capacity as retirement nears. Plus: a gentle roast of Robert Kiyosaki, a Parisian travel tip, and a few digs at over-diversified portfolios. 0:05 Tom's intro rant: fear headlines and market timing 1:39 Denominator blindness: why scary drops sound worse than they are 2:52 2.4% drop = sweater weather, not financial panic 3:55 Listener Q1 (Jeff): Where to hold stocks vs. bonds—taxable vs. IRA 4:17 Asset location strategy: not just S&P and short-term bonds 5:35 Duration, muni bonds, and why not all income is equal 6:24 One custodian, fewer accounts: simplify to win 7:41 Start with overall allocation, not tax location 9:16 Managing drawdowns, RMDs, and legacy with tax planning 10:54 Listener Q2 (Jason): Should I just let my equities grow? 11:40 Risk capacity vs. risk tolerance: don't drive 90 if 65 gets you there 13:08 Why 90/10 in retirement rarely makes sense 14:27 Distributions and downturns: another case for bonds 15:28 Listener Q3 (Justin): Real estate vs. market income 16:22 Landlord reality check: equity ≠ cash flow 17:47 The tax myths of rental income vs. investments 19:40 How investors really generate income (total return strategy) 21:01 Time to develop a real estate exit plan? 21:38 Final thoughts, free reviews, and Roxy's Parisian wisdom Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Home Business Profits, Ray Higdon shares insights drawn from Graham Cook's teachings on 'Thinking Brilliantly.' Ray discusses the importance of recognizing God's constant presence and the power of faith over worldly anxieties. He elaborates on Bible verses that reinforce God's omnipresence and emphasizes seeking God's guidance in all situations. Personal stories and experiences illustrate how trusting God's plan can alleviate stress and bring unexpected solutions. Ray concludes with a prayer for wisdom, clarity, and gratitude and invites listeners to learn more about his collaborative projects. ——

In this episode of Home Business Profits, Ray Higdon shares insightful wisdom on how to navigate life's challenges by prioritizing a relationship with God over focusing on problems. Ray explores the biblical verse Matthew 6:33 and its significance, emphasizing the importance of seeking the Kingdom of God first. Through illustrative stories like David and Goliath and Caleb and Joshua, Ray highlights the power of facing obstacles with faith and optimism. He dives into the Proverbs 9:10-12 on acquiring wisdom and encourages listeners to shift their focus from their issues to the greatness of God. Practical tips and a prayer culminate the session, offering a spiritually enriching perspective aimed at personal and spiritual growth. ——

https://tinyurl.com/mainstreetpatriot-getstarted About Jimmy VreelandJimmy graduated from the United States Military Academy at West Point, spent 5 years as an Army Ranger, and deployed three times twice to Iraq and once to Afghanistan. On his last deployment, he read Rich Dad Poor Dad by Robert Kiyosaki which led him down the path of real estate investing. As his own portfolio grew, eventually he started a real estate investing business. Since 2018 his team at Vreeland Capital has supplied over 100 houses a year to high performing, passive investors who want to work with his team and his team is now managing over 800 houses.Get in touch with Jimmy and his team at www.jimmyvreeland.com/getstartedinrealestateMore about JimmyWebsite: www.jimmyvreeland.comLinkedin: www.linkedin.com/in/jimmy-vreelandInstagram: www.instagram.com/jimmyvreelandFacebook: www.facebook.com/JimmyVreelandYoutube: www.youtube.com/@JimmyVreelandC>>>>>>Get free access to the private Ranger Real Estate facebook group

In this episode of Home Business Profits, Ray Higdon offers insights on how to combat spiritual attacks and elevate your faith. Ray emphasizes the importance of understanding that the enemy cannot defeat you but can only deceive you, urging listeners to speak positively to themselves using scriptures. He discusses the significance of having high self-esteem and aligning your thoughts with God's will. Drawing from Graham Cook's teachings, Ray advises on overcoming trials, maintaining faith, and recognizing God's love and support in every situation. Tune in to discover how to navigate challenges by relying on God's faithfulness and love. ——

You can download your FREE report on how you can avoid financial mistakes as a dentist using the link just here >>>  dentistswhoinvest.com/podcastreport———————————————————————Wealth often feels like it belongs to a lucky few, but after reading over 50 books on money and success, I discovered the truth. The path to financial freedom is simpler than you think, though it often goes against conventional advice.Books like Rich Dad, Poor Dad, The Psychology of Money, and many lesser-known gems all point to the same core idea: leverage. Whether through people, money, systems or content, wealthy individuals find ways to get more done with less effort.We explore MJ DeMarco's concept of the sidewalk, slow lane and fast lane, showing why so many people stay stuck financially. We also dive into Robert Kiyosaki's Cashflow Quadrant and practical tools from Who Not How and Traction to help you take real action.If you want to shift from working harder to building true wealth, this episode lays out the key principles that actually move the needle.———————————————————————Disclaimer: All content on this channel is for education purposes only and does not constitute an investment recommendation or individual financial advice. For that, you should speak to a regulated, independent professional. The value of investments and the income from them can go down as well as up, so you may get back less than you invest. The views expressed on this channel may no longer be current. The information provided is not a personal recommendation for any particular investment. Tax treatment depends on individual circumstances and all tax rules may change in the future. If you are unsure about the suitability of an investment, you should speak to a regulated, independent professional. Investment figures quoted refer to simulated past performance and that past performance is not a reliable indicator of future results/performance.Send us a text

Who is Karen?Karen Rands is a dedicated advocate for entrepreneurs and investors, striving to bridge the gap between innovative ideas and financial support. With a strong belief in strategic, world-changing initiatives, she leverages her expertise to instill confidence in investors and guide them towards impactful investments. Through her podcast, Karen addresses the common challenges faced by startups, providing insightful advice to entrepreneurs who often venture into capital-raising without fully understanding the nuances. Her mission is to equip emerging businesses with the knowledge they need to start on the right foot and succeed in their entrepreneurial journeys.Key Takeaways00:00 Misjudging Capital Needs Hinders Growth07:25 Understanding Early Customer Acquisition10:18 Investment Readiness Assessment12:32 Emotional Investing for Impact17:14 Strategic Board Structure for Control19:34 Free Consultation and YouTube Webinars23:01 Discovering Angel Investing's Exclusivity26:59 Entrepreneurship Challenges and Misconceptions28:51 Investing in Startups for Profit_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletterFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Here's how you can bring your business to THE next level:If you are a business owner currently turning over £/$10K - £/$50K per month and want to grow to £/$100K - £/$500k per month download my free resource on everything you need to grow your business on a single page :It's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDScapital consultancy, entrepreneurship, capital raising, investors, angel investors, compassionate capitalist, business podcast, startups, scaling business, venture capitalists, reg a plus, crowdfunding, valuation, financial independence, market validation, revenue generation, investor confidence, competitive marketplace, emotional investment, strategic investment, due diligence, incubation, acceleration, product market fit, financial forecasting, convertible notes, safe agreements, entrepreneurship challenges, angel investing, financial education, investing risk.SPEAKERSKaren Rands, Stuart WebbStuart Webb [00:00:31]:Hi, and welcome back to It's Not Rocket Science, five questions over coffee. I am truly honored today to be in the presence of a real expert in their field. Someone who spent, their dedicated their career to helping entrepreneurs raise capital and guiding investors to make smarter, more respectful in and impactful investments. And that's Karen Brands who brings with her over twenty years of experience in capital consultancy. She consults entrepreneurs, advises to angel investors and networks. She's a leader of the compassionate capitalist movement. And this is a top ranked business postcaster as well. So I'm really, really grateful that Karen has been able to spend a few minutes with us.Stuart Webb [00:01:21]:Karen, welcome to It's Not Rocket Science. Five questions for coffee. I'm really looking forward to this discussion because I think you've got some really valuable things to tell us. So welcome to the show.Karen Rands [00:01:32]:Thank you so very much, Stuart. And and I have been, since we got reconnected on LinkedIn, looking at some of the podcasts and the different interviews that you've done, and it really are some true golden nuggets out there for entrepreneurs to be able to, like, get in there and and, like and I love the way that you do it with just the five questions. So, you know, you chop chop, we get to it, and get good stuff going there.Stuart Webb [00:01:56]:We're only gonna ask the five questions, but, obviously, you know, we are really interested. If anybody is watching on the livestream, they need to pop something in. Please post questions in the chat. We'd love to have this interactive. So but let's start, Karen. Karen, talk to me a little bit about the sort of, investor or entrepreneur you're trying to reach, the sort of person who needs the help that you could give them in order to guide them in the right direction towards the capital they need to raise.Karen Rands [00:02:25]:Okay, Stuart. That so I saw that question before. You paved with a little bit different. It's always a struggle for me because you have two sides of the coin, right, with entrepreneur entrepreneurs and investors and different problems. So one is strategic change the world kind of thing with what I do with investors and bringing in this, you know, to get confidence and confidence in investing. But, you know, the there is a challenge, and part of the big reason why I do my show, my podcast show itself is for those entrepreneurs out there, it they startups always know about, seems like raising capital, and they'll get out there and they'll they'll get some good advice. They they get a lot they oftentimes don't know what they don't know. So they get started wrong.Karen Rands [00:03:16]:They get started with wrong perceptions of what it's gonna take to raise capital and actually get to scaling their business. And as a result of this, you find both sides of that table, the angels and the entrepreneurs find themselves in the same problem spot. And that problem spot is the fact that they raise an early round of capital. They are successful in getting to that point, but they underestimate how much capital they're gonna need in order to fully go all the way to the end, to be able to get to a profitable exit, to be able to continue on their life cycle of growing. And by the time that they figure out that they need to go raise more capital, they oftentimes are now not attractive to the next round of potential capital people like venture capitalists. You know, they find out that they need more money than a bank is gonna be. Let's just so let's say somebody raise give me an example. They raise a million dollars as a technology company, let's say, And they and they think that because of the way they calculated their numbers, that's gonna be enough to get them into making $10,000,000 in revenue.Karen Rands [00:04:28]:But in reality, they end up making 3 or $4,000,000 in revenue with that. They might have a little bit of cash flow and some money that they keep putting back into their business to try to get it to grow. And they struggle with scaling because they really need another 5 to $10,000,000 to become the $50,000,000 or the $70,000,000 company that they originally forecast that they would be when those angels put that million dollars in. So they look around and they go, wait. Okay. I I I'm too I'm wrong industry or too slow quote VCs. I'm not big enough for private equity funds. I need more money than a bank will give us, and I'm too big and stale.Karen Rands [00:05:06]:And I didn't do what I said I was gonna do, so the angels aren't gonna give me any more money. Where do I go? And the angels are looking at them going, this is what the every you know, everybody knows about the ten ten companies in a portfolio. I call the three in the middle of the Midlands. 3 go out of business, three do one does really well, three do pretty good that make up for the others, and the three just sort of putter along the Midland companies. Well, those Midland companies have a great opportunity to be able to use some of the new programs available with the jobs act like reg a plus that's designed for growing companies to go out and raise tens to, you know, up to $75,000,000 in a year. It gives the angels an exit. It gives them access to capital to grow and eventually create a, potential exit way into a Nasdaq small cap. So biggest problem, they don't know what it's gonna take to get all the money to get all the way, and they have no idea that there's a program out there like reg a plus that could solve the problem.Stuart Webb [00:06:10]:And I think that's a really critical point that you've made there, Karen, which is so often people haven't thought through enough what they're gonna do with the capital in order to be able to really properly scale, isn't it? That's one of the major issues. And it's an issue for an angel as well because they're looking at the plan and going, well, they're asking me for this much, but I know they need more. But why aren't they asking for it? What is what is wrong that I have that they haven't actually come to me with the right ask? And, you know, that gives you that gives angels and investors a problem as well because they really want people to ask for the right amount. They don't need somebody coming back for two, three different different asks. It gives them all sorts of problems. We could talk about dilutions and things like that. But the fact of the matter is an angel needs somebody to be on the ball and understand what they wanna ask for as well, don't they?Karen Rands [00:07:00]:Yeah. And it's a sequence. You know, you build value that they it's really down to the numbers. I dig into the numbers deep because then I know whether they have any idea what they're doing and if they're gonna be successful at doing it because and I had a call earlier in the day. A guy was like, yeah. If we just get 1% of this giant market, it's gonna we're gonna be we'll be like, whatever. And I said and I laugh. I always have to laugh.Karen Rands [00:07:25]:It's like, do you understand that that's not the issue? It's how are you gonna get your how are you actually gonna get your first hundred customers that pay you money? Not some euphemistic 1% of a big marketplace. There's a hundred companies chasing after that 1%. You know? So that is such a it's so understanding. And and I and and, yeah, I could we get it. We could probably spend the whole thing talking about financials and how they do the financials, but that's really is the secret of their success is understanding their marketplace, how they're gonna generate revenue, what's gonna cost them to do it, how much time and money is it gonna take them to get to that point so that and and then how much money do they need to get to that point? Right? And if they if you and and not get over into this this bogged down to this percentage thing, because if you get your shares at 25¢ a share, if that's what you're selling, when when Amazon first, you know, started raising capital, they raised a little, and then they go another round at 50, another round at a dollar, another round at a dollar 50, another round at $2 and raising incremental money as their value went up and they delivered on it. And if an investor says to an entrepreneur, okay. Come back to me when you finish this round or come back to me when you have those hundred customers. It's not because they're it's because they don't believe that entrepreneur has the ability to do it, and they don't wanna shoot them in the foot.Karen Rands [00:08:51]:They just wanna, like, put a caveat out there because if they believe that they had the ability to do it, wouldn't they want the stock at 25¢ and not a dollar a share? It's because they don't think they're gonna ever get there. That's why they say that.Stuart Webb [00:09:04]:Yeah. Absolutely. Absolutely. And it is it is you know, it's in everybody's interest to get it right first time, isn't it? It's absolutely the right thing to do to get it right because you then you then save yourself a whole lot of trouble. We could talk for many hours about this, and I'm gonna try. Because you also do as well with with angel investors and helping them to make the right sort of choices and to make the right sort of calls. So is there is there anything you sort of turn around and and and think about in terms of how you help, investors as well to understand how they make their smart investments.Karen Rands [00:09:37]:Well, it's the offering the due diligence. So when I ran my angel investor group for about a decade, you know, I got really, really good at screening companies to see who was worthy of being able to pitch to my investors, which ones I thought the investors would be most likely to invest in. Right? So when you have reviewed a thousand some odd business plans and models and ongoing, you know, you start to pick up a few things here and there. And also in preparation when I was, you know, writing the book, I probably interviewed a hundred investors and I and on my podcast. Right? So it's like, what worked for you? What was your biggest mistake? All that kind of stuff. And it kinda ties right back into what we were talking about. It's the red flags. Right? I I have a program.Karen Rands [00:10:18]:I take companies through an analysis and identify their red flags and give them a red light, green light, yellow light, whatever to go forward to investors. And the, and it really comes down to truly understanding the problem, the solution, why they're the only ones who deliver the solution, and, you know, how are they gonna get there? Do they understand their marketplace well enough to know, like, how they're gonna how they're actually gonna get there and put money in the register? And it's you know, people talk about that, like, incubators and accelerators will sort of talk about the product market fit. That's kind of a thing that people like to throw in there. That's just really catchy little words that came out of a book that, you know, are are do you have do you know where your product fits, and does the market want it willing to pay you the money you need in order to make a profit?Stuart Webb [00:11:13]:Yeah. Yeah. No. Yeah.Karen Rands [00:11:14]:It's still common sense sometimes, but it it's it it because here's the thing. Emotion. So I call it subjective and objective. Emotion so way too often onto investors, buy based off of emotion. And this is when I wrote the book, it was really an anticipation because of crowdfunding that, you know, angel investing has a black eye in a lot of financial sectors for lots of different wrong reasons, not valid reasons, but it's still out there in this in the ethersphere. Right? And the and I was afraid that these people would be like, oh my god. Now I can invest in entrepreneurs. I better go do this.Karen Rands [00:11:54]:And they would see a video. They'd fall in love with the company. They wouldn't look at any of the things that you would need to look at, you know, for buried entry or ability to perform. And they would invest and then lose their money, and it would continue to give angel investing a black eye. And so it was one of those things that you just it there the so I have in my course, I you it's a very disciplined process that you go through and a scoring system so that you can know where if it's between it on a scale of one to 10. Seven to 10, write in. It's your industry. It's your stage.Karen Rands [00:12:32]:It's your the structure of the offering. It, you know, it's it you know this marketplace. It fits it checks about enough of the boxes. And then a five would be like, oh, it's not really perfect, but I just love this entrepreneur. Oh, I love what they're doing. So you consciously are making a decision that says, I know this is riskier. I might lose my money on this, but I'm willing to do it because I just I'm giving credit to my emotion of wanting to do this because it's gonna feel good. Because one of the main reasons why I figured out why millionaires that have the ability to be an angel investor in this sector that is considered, like, so risky, right, is because of the good that they feel when they make an investment with their dollars, and they're having an impact not only to potentially change the world with the problem that that company that founder is solving, but they just like that founder.Karen Rands [00:13:31]:They wanna see that founder be successful. So they if they can balance it properly with objective reasons why this is good a good investment with their emotional reasons why I just really like this and it makes me feel good, then hopefully they get a win win. But they've got to be conscious of that. If they're not conscious that they're making those choices, they will invest on emotion almost all and I've done it. I I have I have broken my own rules and invested on emotion that I'm still, you know, ten years later for waiting for that return on investment. So, you know, it is easy to go down in that slippery slope of doing that, but that's really it's it's it's understanding and really thinking through common sense logic. Do they have what is necessary to succeed?Stuart Webb [00:14:18]:Yeah. Brilliant.Karen Rands [00:14:20]:Sipping my coffee.Stuart Webb [00:14:23]:Karen, I mean, we've we've we've just started started the the talking about this. So so and you've started explaining a little bit about how, investors are and, and and business people sort of end up in these situations. What are the what are the problems that you've seen some of these investors, some of these, some of these, business people get into before they come across somebody like you? And and and and what is it, that you see them do that you can sort of try and help them sort of steer away from those problems before we even get there?Karen Rands [00:14:54]:So we talked we touched on it a little bit with valuation. Valuation is one of those that I think they oftentimes can make mistakes. And then I they come into me and they're struggling with raising capital. I'm sort of like the fixer when it comes to entrepreneurs. A lot of times they're like, oh, I don't know where to go. Karen, can you help? And then I'll look at this stuff and I go, this is why you're having a problem raising capital. And and then and then hopefully, they haven't spent too much money with the wrong people at that point in time so that they can fix themselves to get fixed so they have their odds of being able to raise the capital increases. But if you you know, there used to be a pretty steady rule of thumb that if you were an idea stage, you might be a million dollar valuation.Karen Rands [00:15:37]:Right? And then once you got past that and you had an MVP and you, you know, kind of had some market validation, you might be able to go to 5,000,000. And then based off of actual forecast, you would do some sort of like a net present value of a higher valuation, but you would be raising money along the ways. And that's when convertible notes and safes became all the rage because it got out of that conversation of what are you a million or $5,000,000 company in the beginning, and it would just convert or give you some kind of sweetener for putting money in now for when, an institutional round that set the valuation happen. And so I think that's probably one of the areas. And entrepreneurs will be like, oh, if I'm 1% of the marketplace, I'm gonna have a hundred million dollar business in five years. Therefore, I'm a $75,000,000 valuation. It's like, no. Not really.Karen Rands [00:16:31]:You know what I mean? It's like, no. Because and they're like, well, you know, they just they just have this Pollyanna approach to it thinking that because they believe it, they see it, it will happen, and that's not the case. It's it's always stair stepping your value and getting out of that scarcity mentality of a percentage of. Because if you understand how to structure the company, you're gonna have preferred and common. So common are the voters. Preferred gets the fur VCs all want that because that's the first right of the technology if something happens. Right? And you can end. And also once you get their board of directors are the ones that actually make most of the operational decisions of things.Karen Rands [00:17:14]:And so you set up from the beginning that you're gonna have your core executive as three people on the board, and then you give two seats up. But you put in your your stockholders agreement and in your formation that add certain amount of revenue or a certain amount of capital raise, you add two more seats. So you you can you always you keep control of your company through the structure of it and how you go about raising that capital having to feel like, oh my god, I've gotta have 51% of a $75,000,000 company when you will never raise the capital on that valuation. Because just real quick, I've the reason why is investors think this and I learned this from some of my key investors. When I say, well, how come you didn't like that? I love that company. What do you mean? And they were like, their valuation is too high. I'll never make my money. How do you mean? Well, if they came in at, let's say, 25,000,000, well, that means that in order to get the typical minimum five times the investment, they have to have a revenue number and stuff and such that they will sell for a hundred million, 5 times that valuation.Karen Rands [00:18:24]:And if they raise any more capital, that valuation continues to go up. And it's they can't get to where they can get an exit. That's why you see all of these unicorns imploding because they're not really that value. It's just the money that got put in.Stuart Webb [00:18:39]:Yeah. Yeah. Karen, we talked a lot about some of the the valuable advice. Is there a a a valuable piece of advice, a a free offer that you have? And, this will go in the the the notes, but just describe it. I'll I'll make sure this goes into, into this vault that we have where all of our free stuff is available. But is there is there a free, free piece of advice, an offer you're gonna sort of present people here that we could put into the vault for them.Karen Rands [00:19:10]:Okay. So so I'm gonna three kind of three things. Right? So the Wow. The pure free thing is I have a an ebook. It's called, 12 secrets of innovation. That is, me explaining 12 there's 47 inside secrets in the book, inside secrets to angel investing. And so I explained 12 of them to an investor and an entrepreneur perspective. And that's, you know, a pretty short one.Karen Rands [00:19:34]:I'll put that I'll I'll give that link will be in your with your free stuff. And then, I do offer up a, you know, a free initial twenty minute kind of get to know you, you know, give you some little snippets of of stuff. Happy to talk to people. Give them some quick feedback. You know, they can then sign up for a full hour if they want. And then the thing is on my YouTube channel, this is the re a resource is that I've been making these webinars and talking about how to raise capital and what do you need to do in great detail, interviewing lots of different people about that. And they're all on their video. Some of some of them been lost over time in migration of the RSS feeds for the audio, but the videos are there.Karen Rands [00:20:20]:And the video, there there's a a playlist that says for entrepreneurs. So they go to YouTube, search on my name, Kiera Rance, get the link in your show notes. They can go to the playlist for entrepreneurs, and there's a lot of content there that they can just, at their leisure, learn and digest and, you know, submit questions or whatever.Stuart Webb [00:20:44]:That is a fabulous resource. And I have gone on looked and had a look at that, and I will make sure that link is you get free stuff. Go to systemize at systemise.me/freestuff. You free hyphen stuff, that is. You will go to that link. You can then click on the stuff that Karen has just said, and we'll make sure that those links are all working. And you can go and get that from and that resource that you talked about, those those videos, they are really, really interesting. And you have spoken to some very, very interesting people, Karen.Stuart Webb [00:21:17]:So, I really encourage people to go look at that one. Let's let's just understand a little bit about more more about you as a person that can. Was there a particular book, of course, anything that brought you to the vast knowledge you've got now about how to how to become, a revenue, or a a a capital raising machine? The the sort of person that does that, but also the way that you're helping us to become the the compassionate capitalist.Karen Rands [00:21:49]:So, I would say it's an oldie, but it changed the way I reference it a lot in my book itself. And I, and that would be, thinking well, Robert Kiyosaki's, cash flow quadrant, which was was the the the subsequent to Rich Dad Poor Dad. Right? His first book was Rich Dad Poor Dad. Yeah. And I read that long time when I was still an employee, at IBM, but it was it the whole idea of the white quadrant versus the left quadrant and how you go from being chain changing hour trading hours for dollars to become a custom business owner that could run a business without being there, and it made them money and then taking that money and putting it into other investments. That was profoundly changed my I didn't know ain't about angel investing out there. One of the real ironic things out there, Stewart, and it really it took me I did not unpack this until probably, like, just a few years ago, even though I've been working with angels and entrepreneurs for a long time. I had never heard the term angel investing.Karen Rands [00:23:01]:And then in IBM, I was a I was like a person that package companies up to go get venture capital and come back and spend it with IBM and get our capital money. But I had never heard the term angel investing until I left IBM to help one of my clients raise capital in the middle of the .com bomb, mind you. That's my own little bubble that I was in. And I got invited to this angel group, and I tell them my story that it was like I was walking into a secret society where the people in this room, because we had to close doors back then, you couldn't general solicit. Next big thing because they put their money into it. Right? And it and in any way, it was so it was that piece of it, why more people didn't hear about, know about angel investing, particularly when crowdfunding happened. And then the second piece of it was this perception that 20 people in that room picked one company, the other two weren't worthy. Well, no, you when going through with my process, you might review six companies, pick three that you think are are the best for your particular audience doesn't mean those other three aren't good.Karen Rands [00:24:09]:And the one that they pick doesn't mean the other two aren't fundable. It's just that's the scarcity of capital. Right? So that was my that was the book that really set me on a journey of thinking different about money and looking at, you know, how you put money to work for yourself. That one, and then, you know, there's been, when I'm first learning about angel investing, there wasn't any book out there about it. I was one of, oh, wait. The guy that was starting New York angels, he he wrote his book a little bit before me, but it was really about how angel groups should do. And then there was, Jason Connes' book came out at the same time line. It's really about his own personal experiences.Karen Rands [00:24:50]:But I wrote my book because people were coming to me saying, hey, Karen. How how do I learn how to be an angel investor? I've got clients that wanna be an angel investor, and they don't know how to be an angel investor, and I can't advise them. I work for Maryland. I'm not allowed to talk to him about that. So where where can I send them? And so all the entrepreneur books I read about how to raise capital and all the sessions I had gone to, like, talk people talking about their experience, I started reverse engineering it to be how what should investors look for in companies and how to be a good investor. And that's where I, you know, wrote the book, my book, to be the step by step guide for how to go about should you would you could you be an angel investor.Stuart Webb [00:25:33]:And, Karen, you are now an absolute, an expert on this. This is this is a valuable resource because, you know, there are people who wanna get into this but just don't understand the value of increasing their capital by putting it into the right place safely and in a sensible way. And, you know, thank you for being that resource. We're we're kind of coming up to, coming up towards the end of this. And and I wanna give you the opportunity of sort of telling me the question I should have asked, which I have not yet done. So it's not a question I haven't yet asked. And if there is, you know, please, tell me what is it you would have liked me to have asked? And obviously, when you ask that question, you're gonna have to answer it becauseKaren Rands [00:26:19]:Well, I know the answer. I'm not sureStuart Webb [00:26:23]:Tell us the question and the answer.Karen Rands [00:26:27]:So you you maybe you can fit tell me what the question would have been for this answer. So, it would be like why I mean, would I'm gonna do a simple version of the answer, but why is it that more people, aren't investing in entrepreneurs? Okay. Yeah. TheStuart Webb [00:26:45]:because they should.Karen Rands [00:26:46]:That the answer the so the US Treasury and the SEC commissioned a report last year, and their findings were pretty much the same. Lack of awarenessStuart Webb [00:26:58]:Mhmm.Karen Rands [00:26:59]:Lack of tools and lack of of education. Right? So I solve that's my trifecta. I'm solving that. But I also think that there, we have a deep rooted sort of like very deep roots in our American psyche that says to be financially successful, to be financially independent, you need to be a successful entrepreneur. And the reality is that not everybody's cut out to be a successful entrepreneur. You know, if you're doing a market participant, may you're opening up another restaurant, you're opening up another thing that other people do, then you've got a whole different set of challenges and competition to deal with. If you're being a market maker where you're saw you're creating a solution that nobody's done before, it's a one off or wedging into an existing marketplace, You know, that's a whole other set of things. Right? And both of them take you know, one of the things when I first started teaching about entrepreneurs, I say, if you can't figure out how you're gonna make double the amount of money you make in your day job right now in the next two years, don't even get started.Stuart Webb [00:28:03]:Yeah. Yeah. It's a start. Yeah.Karen Rands [00:28:04]:Because you got you know, you you keep your job. And now I say, so it is a misnomer to say the best way to create to be create financial independence to be an entrepreneur. Because the reality is for ninety years when it was illegal for everybody else to be involved in in for entrepreneurs to raise money from somebody they didn't already know, that wasn't already a millionaire before the jobs act. And for people that weren't already millionaires to invest in those companies. Okay. During that period of time, we, the, we created this, this myth that it's super, risky. It's not super risky if you know how to do it because millionaires could they don't choose to just throw their money away. Oh, wait a sec.Karen Rands [00:28:51]:I got an extra million bucks. Let me just throw it into some companies so I can lose it. No. They're putting a million dollars into those companies because they expect to get $10.15, $2,030,000,000 back. And the you know? And so you don't have to be the successful entrepreneur that sacrifices everything, your family, your your you know, seeing your kids' football game, your benefits from your job, you can take that extra money that you have, liquidity, the $50 you were gonna invest in the real estate that you got shut out of, or the $50 you were gonna use in your savings to start putting, you know, into starting a business and put that into 50 companies. Put it put 5,000 into 10 companies. Whatever. You know what I mean? There's so many ways that you can share in the success of those entrepreneurs that are solving a problem that you love, that have the gumption, the real desire to work those eighty, ninety hours a week that they have to work, and you they need your money to be successful.Karen Rands [00:29:55]:So it's a win win. When When you figure out how to do that, not only do you get to invest in entrepreneurs that you believe in that are doing something that you're also passionate about, but you share in their success without all the risk of being that entrepreneur.Stuart Webb [00:30:09]:Karen, that is absolutely the right way to end this because you've talked about some things which I'm really passionate about myself, and that is do not start going down the path of starting your own business unless you love what you're doing. Find find ways of supporting those people who do love what they're doing and work with them because so many I find so many business owners who aren't ready to do that. And they do what I call the path of least assistance. They don't look for the assistance they need. They battle out on their own, and they get tired, and it becomes difficult. And I just want to help get out of that problem. But that's another podcast which we will not start now because that's gone for another two and a half hours. So let me just finish by saying, Karen, thank you so much for spending a few minutes with us.Stuart Webb [00:30:57]:Really appreciate it. Love the energy. Love what you've done. I'm just gonna ask everybody who's who's watching at the moment, please go to this link, which is systemize, systemise.me/subscribe. Please put your name, email address into that. It's a very simple just to form your first name, your your email. What I do is I send out an email once a week with who's coming onto the show so that you can hear the true gems that these people bring onto the show and really educate you on the way in which you could, one, get the sort of capital or whatever it is you need into your business to grow it, and two, how you can be more successful in your life. So Karen, thank you so much for spending a few minutes with us.Stuart Webb [00:31:41]:Really appreciate you spending a few minutes with us today. I just hope everybody goes to the, to the vault and gets that free stuff that you've been asked me about because they need to hear this great stuff from you. And I really, really want them to hear more from you. So thank you so much for spending some time with us.Karen Rands [00:31:56]:Yeah. Absolutely. I look forward to continue our conversation when I'm recording you and asking you the questions.Stuart Webb [00:32:02]:I'm looking forward to it as well. Thank you, Karen, and speak to you again soon.Karen Rands [00:32:07]:Alright. Thanks, Stewart. Bye bye. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

In this episode of Home Business Profits, Ray Higdon emphasizes the importance of focusing on the Kingdom of God rather than personal challenges. He reflects on Matthew 6:33, discussing how many people prioritize their problems over their faith. Through biblical examples and insights from Graham Cook's teachings, Ray encourages listeners to embrace trials as opportunities for growth and to seek wisdom through worshiping God. Tune in to learn how to shift your focus from obstacles to God's greatness, and how strengthening your relationship with God can help you navigate life's storms. ——

In this episode of Home Business Profits, Ray Higdon delves into the transformative power of understanding one's identity in Christ. Drawing from Graham Cook's 'Art of Thinking Brilliantly', Ray emphasizes that confusion is not of God and encourages believers to see themselves as new creations. Highlighting key scriptures like Galatians 2:20 and 2 Corinthians 5:17, Ray challenges listeners to shift from self-condemnation to realizing their spiritual blessings. He shares personal anecdotes and actionable insights to help Christians embrace their divine nature, ensuring their mindset aligns with God's view, which is essential for success in all areas of life, including business. Ray urges listeners to speak positively to themselves, embrace challenges as opportunities for God's work, and live as the light of the world, showcasing love and forgiveness even in adversarial situations. Tune in for an empowering message that intertwines faith with personal and business growth.   ——

Many new investors and business owners are under the misconception that abundant cash flow is easily attainable. The episode highlights the reality that building cash flow takes time and strategic planning, often requiring substantial operational capital.Real estate can be a powerful tool for wealth creation through various avenues like appreciation and tax benefits, rather than just cash flow. The importance of building equity over time is emphasized as a crucial component of wealth building.Real estate should be viewed as a long-term investment strategy rather than a quick path to financial freedom. Aspiring real estate investors should have a stable income before heavily investing in real estate.Small business owners often face cash constraints and need significant operational capital to maintain and grow their businesses, which can delay personal cash flow.00:01 - Why Cashflow Isn't Everything08:53 - Building Wealth Through Real Estate Investing17:08 - The Challenge of Building Cash Flow21:07 - Lessons from Business and Taxes29:58 - Final Thoughts on Cashflow and Wealth About Jimmy VreelandJimmy graduated from the United States Military Academy at West Point, spent 5 years as an Army Ranger, and deployed three times twice to Iraq and once to Afghanistan. On his last deployment, he read Rich Dad Poor Dad by Robert Kiyosaki which led him down the path of real estate investing. As his own portfolio grew, eventually he started a real estate investing business. Since 2018 his team at Vreeland Capital has supplied over 100 houses a year to high performing, passive investors who want to work with his team and his team is now managing over 800 houses.Get in touch with Jimmy and his team at www.jimmyvreeland.com/getstartedinrealestateMore about JimmyWebsite: www.jimmyvreeland.comLinkedin: www.linkedin.com/in/jimmy-vreelandInstagram: www.instagram.com/jimmyvreelandFacebook: www.facebook.com/JimmyVreelandYoutube: www.youtube.com/@JimmyVreelandC>>>>>>Get free access to the private Ranger Real Estate facebook group

Two-Time NY Times Bestselling Author From her own remarkable experiences, Janet created the profoundly impactful Passion Test process. This simple, yet effective process has transformed thousands of lives all over the world and is the basis of the NY Times bestseller she co-authored with Chris Attwood, The Passion Test: The Effortless Path to Discovering Your Life Purpose & Shine Your Light: Powerful Practices for an Extraordinary Life by Janet Bray Attwood and Marci Shimoff .Janet is a living example of what it means to live a passionate, fully engaged life. A celebrated transformational leader, Janet has shared the stage with people like His Holiness the Dalai Lama, Sir Richard Branson, Nobel Prize winner, F.W. deKlerk, Stephen Covey, Jack Canfield, and many others. She is also known as one of the top marketers in America. In 2000, Mark Victor Hansen and Robert G. Allen paid for 40 of the top marketing experts in the country to come to Newport Beach, CA to consult with them on marketing their book, The One Minute Millionaire. Janet was one of the very first they invited. As a result of that meeting, Robert G. Allen and Mark Victor Hansen asked Janet to partner with them in their Enlightened Millionaire Program. Her personal stories of following her passions, of the transformations which people like Chicken Soup for the Soul author Jack Canfield have experienced with The Passion Test, and the practical, simple exercises she takes people through to discover their own passions are a few of the reasons she gets standing ovations wherever she presents. Janet has given hundreds of presentations and taken thousands of people through The Passion Test process, in the U.S., Canada, India, Nepal, and Europe. Janet is also the founder of The Passion Test for Business, The Passion Test for Coaches, The Passion Test for Kids and Teens, The Passion Test for Kids in lockdown, and The Reclaim Your Power program for the homeless. Janet is a golden connector. She has always had the gift of connecting with people, no matter what their status or position. From the influential and powerful, to the rich and famous, to lepers and AIDS patients, to the Saints of India, Nepal, the Philippines and elsewhere—to anyone who is seeking to live their destiny, Janet bonds with every single person, and the stories she shares are inspiring, mind-boggling, uplifting and very real. A co-founder of top online transformational magazine, Healthy Wealthy nWise, Janet has interviewed some of the most successful people in the world about the role of passion in living a fulfilling life. Her guests have included Stephen Covey, Denis Waitley, Robert Kiyosaki, Neale Donald Walsch, Paula Abdul, Director David Lynch, Richard Paul Evans, Barbara DeAngelis, marketing guru Jay Abraham, singer Willie Nelson, Byron Katie, Wayne Dyer, Nobel Prize winner Muhammad Yunus, Tony Robbins, Rhonda Byrne and many others. These live teleconference interviews have attracted listeners from all parts of the globe Janet and Chris are both founding members of that organization whose 100+ members serve over 25 million people in the self-development world. Janet Attwood makes magic happen. Her presentations hold audiences spellbound. Her programs attract people from all over the globe. Through her magnetic charisma she is touching the lives of millions of people around the world. janetattwood.com'© 2025 All Rights Reserved© 2025 Building Abundant Success!!Join Me on ~ iHeart Media @ https://tinyurl.com/iHeartBASSpot Me on Spotify: https://tinyurl.com/yxuy23baAmazon Music ~ https://tinyurl.com/AmzBAS https://tinyurl.com/BASAud

In this episode of Home Business Profits, Ray Higdon explores the concept of becoming who you were born to be through understanding the difference between state and standing. Drawing from Graham Cooke's "The Art of Thinking Brilliantly," Ray explains how one's true identity in Christ empowers them to navigate life's challenges, especially in the business world. He shares personal anecdotes and biblical insights to illustrate how negative circumstances can be used to strengthen faith and identity. Ray also discusses the importance of prayer and listening to the Holy Spirit for guidance. Tune in to discover valuable tips on aligning your mindset with your divine purpose and thriving both personally and professionally. Don't miss out on these profound insights to elevate your business and spiritual life.   ——

In this episode of Home Business Profits, Ray Higdon delves into the concept of freedom as it relates to who you listen to, drawing inspiration from Graham Cook's 'The Art of Thinking Brilliantly.' Ray discusses the conflicts between the flesh and the spirit, highlighting how God revels in being your deliverer from struggles like addiction and negative mentalities. He shares personal experiences of transformation through faith, addressing topics such as weight loss and career confusion. Ray emphasizes the importance of listening to the voice of our new nature in Christ and offers a prayer for guidance and deliverance. Tune in for an enlightening discussion on finding freedom and joy in your spiritual journey. ——

Discover the secrets behind scaling multimillion-dollar businesses as the founder of Skill for Impact shares his journey from Apple to marketing mastermind, helping top entrepreneurs achieve massive success.   In this episode of Sharkpreneur, Seth Greene speaks with Alessio Pieroni, the founder of Skill for Impact, who shares his journey from working at Apple to scaling a marketing agency that has helped entrepreneurs like Tony Robbins, Jordan Peterson, and Robert Kiyosaki achieve massive growth. With over a decade of experience, he led Mindvalley's expansion from $25 million to $75 million as CMO before launching his agency. Specializing in high-impact marketing strategies, he has masterminded successful webinars, challenges, and summits, including a book launch that became a New York Times bestseller with over 70,000 attendees.   Key Takeaways: → Learn how a career shift led to building a thriving marketing agency from the ground up. → Learn how funnels are used to scale businesses and achieve success without relying on referrals. → Discover the key elements that make webinars, challenges, and summits successful. → Find out how VIP upgrades boost conversions for high-ticket products. → Get insights into scaling from six-figure revenue to seven figures with tailored strategies.   Alessio Pieroni is a digital marketing consultant, expert, and speaker dedicated to scaling online education businesses from seven to eight figures. With over a decade of experience, he has helped generate more than $100 million in revenue for the companies he has worked with or consulted for. His expertise includes product marketing, growth marketing, data analytics, funnel marketing, and digital advertising. Alessio is known for creating high-impact content and campaigns that drive business growth. He is a firm believer in the power of online education to democratize learning and revolutionize the traditional education system. His work focuses on empowering businesses to achieve exceptional success through innovative digital marketing strategies.   Connect With Alessio: Alessio Pieroni Instagram Facebook LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices

Work with Jimmy & the Vreeland Capital Team to build a 20-Unit Portfolio that will get you the equivalent of a retirement account 3X faster with a third of the capital - - - - - - - In this episode of the podcast, Jimmy discusses the implications of Trump's Big. Bold. Beautiful. Tax Bill on the real estate market, particularly focusing on how it affects high-income earners and real estate investors. The conversation delves into the concept of bonus depreciation, the benefits of being classified as a real estate professional, and various tax strategies that can help individuals retain more of their earnings. Jimmy shares personal experiences and insights on how depreciation saved his tax butt, real estate investments and tax planning, emphasizing the importance of understanding these financial tools to build wealth and preserve it. About Jimmy Vreeland Jimmy graduated from the United States Military Academy at West Point, spent 5 years as an Army Ranger, and deployed three times twice to Iraq and once to Afghanistan. On his last deployment, he read Rich Dad Poor Dad by Robert Kiyosaki which led him down the path of real estate investing. As his own portfolio grew, eventually he started a real estate investing business.  Since 2018 his team at Vreeland Capital has supplied over 100 houses a year to high performing, passive investors who want to work with his team and his team is now managing over 800 houses. Get in touch with Jimmy and his team at www.jimmyvreeland.com/getstartedinrealestate More about Jimmy Website: www.jimmyvreeland.com Linkedin: www.linkedin.com/in/jimmy-vreeland Instagram: www.instagram.com/jimmyvreeland Facebook: www.facebook.com/JimmyVreeland Youtube: www.youtube.com/@JimmyVreelandC >>>>>>Get free access to the private Ranger Real Estate facebook group

In this episode of Home Business Profits, Ray Higdon delves into profound insights based on Graham Cook's teachings, focusing on spiritual growth and overcoming obstacles. Ray emphasizes the importance of seeing challenges as opportunities for freedom and personal growth, integrating prayer and biblical references. He also shares testimonials on how Graham Cook's content has positively impacted people's lives. Ray highlights the necessity of shifting mindsets, trusting in God's plans, and rejecting the habit of self-condemnation to live as new creations in Christ. Tune in to learn how to embrace obstacles and transform your personal and business life.   ——

In this episode of Home Business Profits, Ray Higdon delves into the profound connection between faith and understanding God's love. Ray emphasizes that faith is strengthened by recognizing how much God loves you and how this realization should transform your perspective on life's challenges. He provides practical advice on shifting from frustration to celebration and encourages listeners to know God intimately, not just historically. Tune in to learn how focusing on God's love rather than sheer discipline can lead to true delight and unwavering faith.   ——

What if you could retain the doors you manage even when your owners decide to sell? What would that mean for you and your property management business? In this episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with Lior from Blanket to talk about how property managers can retain doors while also helping investors grow and add more to their portfolios. You'll Learn [02:59] Property Managers Can Become Asset Managers [11:13] Valuable Lessons Learned from Tough Situations [25:40] How to Move into More of an Asset Manager Role [37:25] Reducing Client and Retaining Clients [47:51] Helping Your Investors Grow Their Portfolios Quotables “You have to be very robotic, very technical, and that is one of the most important skills that really allows me to face difficult, you know, decisions in life, especially in business, without taking them personally.” “When you are rational and you're not driven by emotions, that actually allows you to be a lot more, you know, empathetic and kind and caring.” “There are no failures in life. There are only challenges, and every challenge is an opportunity for success.” ”Why be so focused on the failure if you can be focused on the lesson that you're going to learn, even before you even know it?” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript [00:00:00] Lior: The combination of these two, this is what allows you to be that ultimate asset manager to your clients. That can help your clients, optimize their portfolio and generate more cash flow, but on the other hand, help them make more money by expanding their portfolio, buying more properties, and growing it. [00:00:18] Jason: Welcome everybody to the DoorGrow Show. I'm Jason Hull, the founder and CEO of DoorGrow. We are the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. [00:00:31] Jason: For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams. [00:00:52] Jason: We are like Bar Rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow, we believe that good property managers can change the world, and that property management is the ultimate high-trust gateway to real estate deals, relationships, and residual income. [00:01:17] Jason: At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the bs, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. All right, so today I'm hanging out with Lior. [00:01:37] Jason: How do you say your last name? Abramovich?  [00:01:42] Jason: Abramovich.  [00:01:43] Jason: Abramovich. Man. I butchered that one. All right. So with Blanket, he's repping it on a t-shirt, if you're seeing the video version of this. And so, Lior, we've had several calls, hanging out and you're just a really cool guy and we've really enjoyed hanging out. [00:02:01] Jason: Yeah. We've really enjoyed hanging out. He's given me a heart shape with his hand for those listening. But I haven't had you on the podcast yet, have I?  [00:02:09] Lior: True. This is the first time.  [00:02:11] Jason: Yeah. That's so odd to me. Usually people start by doing the podcast with me and so we're doing the reverse. [00:02:17] Jason: And you're a sponsor at DoorGrow Live, our conference coming up. Thank you. And we're really excited to have you there. One of our vendors said it's the only conference he still attends now. That's it. He's like, "it's the one I get the most value from learning, and the other ones just aren't worth the, you know, paying to go be a vendor there." [00:02:36] Jason: And I'm like, okay, cool. So hopefully you get some benefit from doing that as well. So I'm excited Lior to expose people to Blanket because I think it's very complimentary to our vision and what we do at DoorGrow in helping grow property managers. And I would call it like a client retention platform, but maybe you describe it differently. [00:02:57] Jason: But before we get into that, why don't we give some background on you and why don't you tell everybody how you kind of got into entrepreneurism, then got into property management and give us some backstory. We need the origin story of Lior.  [00:03:11] Lior: Will do. I'll try to make it exciting and interesting. [00:03:13] Jason: Okay.  [00:03:14] Lior: I started from real estate. I didn't start from the tech side or from, you know, the startup world. I started as an investor. I bought my first rental property in Atlanta, Georgia when I was about 18 years old. So started quite early with a lot of inspiration from my mom, which is my role model in life for pretty much everything. [00:03:33] Lior: And at that point in time, I actually was doing that investment from Israel, thousands of miles away. This is where I was born and raised. I actually moved here to the States just about a year, yeah, exactly a year ago. Moved to Miami, Florida. After just, you know, living on the line, flying back and forth almost every month for multiple years, but in that first stage of like my, you know, real estate, I would say career, at that point I also started my active duty service in the Israeli Navy. [00:04:05] Lior: So I'm a graduate of the Israeli Naval Academy, then served for almost nine years as a naval commander commanding hundreds of soldiers, officers, and combat soldiers in quite intense and interesting situations I would say. That's a whole topic that we can talk about for hours in another podcast. [00:04:25] Lior: Yeah. Episode.  [00:04:26] Jason: Interesting. I didn't know that about you.  [00:04:28] Lior: Yeah. That was quite an intense nine years and definitely shaped me as a person and as an entrepreneur as well. Most of what I know, most of what I do, most of what I act upon is pretty much majority, you know, of what I learned and implemented in myself as a person in my qualities, in my values, in my worldviews through that time in the Navy. [00:04:52] Lior: And, you know, before that, before like that step of buying that first rental property, it's not like it came from out of nowhere. You know, probably I started as most of our listeners today by reading the book Rich Dad, Poor Dad by Robert Kiyosaki when I was about 13 years old. Again, my mom gave me that as a birthday gift at 13 years old. [00:05:14] Lior: And to me it was fascinating, this whole concept that you can, you know, like make money from like a property that you actually took money from the bank to pay for it, and it pays for itself and it makes some extra money. So this whole like very, you know, conceptualized plan was very interesting to me. [00:05:35] Lior: And I said like, this is something I would like to do at some capacity in my life. Especially because the fact that I was born for a family of immigrants, my entire family came from Ukraine to Israel. So we didn't have, you know, very good financial you know, let's say position in life as most immigrants do. [00:05:54] Lior: And my grandparents don't have, you know, today also a pension plan that, or that's how we call it in Israel. And here we call it 401k. So they don't have that. And to me, real estate was always a way to take care of my loved ones, to take care of my grandparents, to be able to at least give them one rental property that can enable them stable, and I would say secure financial retirement, and just really retire with dignity, retire safely. And that was like the big why behind everything I'm doing. So. Quick, you know, fast forward nine years in the Navy, kept doing real estate throughout that time. Helped a lot of my fellow naval officers to buy properties in the United States. [00:06:38] Lior: Okay. And then started working for a big investment firm in the United States that was doing build to rent before build to rent was a thing. You know, today, you know, people are talking about build to rent is with this cool name, but back then we just called it new construction you know, for investors. [00:06:52] Lior: So we were one of the largest operators in the Southeast. We were one of the largest operators, specifically in Georgia and Alabama. And I started there as their head of acquisitions quickly promoted to vice president of business development, overseeing our entire operation from due diligence, meaning land acquisition development, and then, you know, disposition and sales and marketing. [00:07:14] Lior: So, really had the opportunity to experience every part of the value chain of real estate investments from start to finish, seeing all the good, seeing all the bad, I had, you know, contractors that went bankrupt in the middle of a 300 property community. And I had very good stories as well. But that whole period of time of me working there for almost three years was the best school I ever got to really, you know, operate as an operator and manage an operation of hundreds of millions of dollars because in that time alone, I personally oversaw about $200 million worth of acquisitions and worked directly with over a thousand individual investors, mainly mom and pop investors, like most of you know, the clients of most of our listeners today. And the unique thing about it, and this is where Blanket sort of like starts to form up as an idea, the unique thing about my position in that company was that it had a very interesting model where. [00:08:16] Lior: All the clients that we sold properties to, which were clients, by the way, all over the world. We worked with buyers from Israel, Canada, Russia, China, Australia, like everywhere. You know, that was one of our, you know, major, I would say efficiencies, which we were working with a lot of foreign investors and we are one of the biggest drivers of that. [00:08:38] Lior: So we've seen pretty much everything in every one of those clients that we actually sell the property to we kept managing the relationship with them instead of the property manager. So think of that company as like an investor relations arm, right? Where you refer that client after we sell a property to a property manager partner that we worked with and we worked with a lot of folks and then that property manager is not talking with that owner. [00:09:05] Lior: No headaches, no nothing. We are managing that owner. So every time the owner has a question, he sends that to us and if we need, we escalate that to the property manager. If the property manager wants to convey something, he escalates that. So like he gives it to us and we pass it on to the owner. But the whole notion was that we will be their asset manager and this whole thing enabled me to see all the things that work and all the things that don't work when it comes to owner relationships and how property managers manage their owner relationships, especially with the things that are missing, which is what owners expect and what property managers don't provide, which leads in many cases to churn. [00:09:48] Lior: And that churn problem that today is pretty much the same as it has been 10 years ago, which is almost 25 to 30% annually. That's the average in the industry today in terms of how many properties we're losing today as property managers. So in that aspect, like you think to yourself, okay, what's causing that? [00:10:09] Lior: And that was the question that always led me to ask all my property management partners. Why are you losing so many clients? Like, we know we're doing an awesome job as your asset manager and you know, but like why is this a big problem in your business today? Yeah, and a lot of it was always due to owner sales or to owner experience, which we were solving a lot for because we were taking care of those owners. [00:10:33] Lior: So every time they wanted to sell a property, they told us and we were able to sell it inside the other, you know, the network of property owners and clients. And also when they... [00:10:43] Jason: if somebody wanted to sell property that was a client, you would be able to turn around and sell to one of your other clients so that you continued to keep the property, which is exactly awesome, which is a no brainer. [00:10:55] Jason: And I'm sure a lot of property managers like say that would be the ideal. That'd be great if I can do the sales, get those commissions, and still be able to keep the property in my portfolio. That would be really great. Exactly. Blanket helps do this, right?  [00:11:11] Lior: Yeah. We'll get to Blanket in a second.  [00:11:13] Jason: I have a question before we continue. You mentioned being in the military and being in the Navy and being Navy commander. I didn't know this about you. So what do you feel like that did to change you? How do you feel like you would be different if you hadn't have gone through that?  [00:11:30] Lior: It will be pretty much everything that I know and everything that I do. [00:11:33] Lior: But if I were to pick a few, I would say main things that were changed in how I view the world and how I operate, number one is being more rational than emotional, pretty much about everything. My mom even jokes all the time. She says, I'm like a robot, like you know, I'm not driven by emotions at all. [00:11:54] Lior: And that is one of the things that you have to sort of develop yourself into, when you're dealing with life threatening, you know, situations, you have to be rational. You have to be very robotic, very technical, and that is one of the most important skills that really allows me to face difficult, you know, decisions in life, especially in business, without taking them personally. [00:12:16] Lior: And, you know, it's business.  [00:12:17] Jason: I love, I love that idea. One of my favorite books lately is this book by a guy named Jerr, this philosopher, and it's called, The Wall Speaks and it's all about building a masculine frame. And it's being less emotional, displaying less emotion, and how that earns you respect and how that makes people around you, especially women, feel safer and everything else. [00:12:40] Jason: And this is something that just, if you are in very challenging situations. Like war, you know, military, whatever, like you learn this naturally. It's just, it hardwires it into you and. Yeah, exactly. Over emotionality is going to make a lot more sense. It's much more rational. So yeah, I think that's a great principle. [00:13:03] Lior: I would say even more than that, because probably, you know. The first thing that comes to mind when you hear that is like, oh, I don't want to be, you know, a cold person or a very, you know, apethetic person, like someone who doesn't, you know, acknowledge other people's feelings, et cetera. Sure. I say on the contrary, when you are very rational and you're not clouded by emotions, you are emotionally available to express emotion, to express care, to express, you know, concern about the other person in front of you, because you're not all centered in what you are feeling right now because something is, you know, bothering you and you're like all into that. [00:13:42] Lior: Instead, you are able to look at the other person in front of you and think how they're feeling. Think what, you know, what can help them feel better. So like when you are rational and you're not driven by emotions, that actually allows you to be a lot more, you know, empathetic and kind and caring. [00:14:00] Lior: Because you're not centered on what you're feeling and what you're experiencing, then you can really be thinking about the other person.  [00:14:07] Jason: Yeah. I love that. I think in order to reach that space, like it talks about in the wall speaks, we have to get out of this mode of trying to please everybody and trying to please others. [00:14:17] Jason: And so when we're so concerned about how everyone feels about us and we're too concerned about emotion, then we're trying to please everybody. So I love this idea this first point of rationale over emotion. This is super important in business. [00:14:31] Jason: And I love the idea that it actually enables you to be a better leader, to be able to take in and take into account other people's emotions and to see things from their perspective, because that's a more rational viewpoint than getting overly, you know, steeped in your own emotion and which blinds you to what others are feeling and what others are experiencing. [00:14:53] Jason: So you said that's number one. So I'm guessing there's a number two.  [00:14:55] Lior: There are, there are a lot. There are a lot more, but we'll keep to the I would say to the big ones. Yeah. The second thing is this very strong belief. I would say almost religious belief that there are no failures in life. [00:15:12] Lior: There are only challenges, and every challenge is an opportunity for success. Love it. That whole perspective. Well, it takes time to really live by it, but once you live by it, you don't have stress, you don't have, you don't worry about stuff. On the contrary you're getting excited about things that don't work. [00:15:33] Lior: You're getting excited about, you know, things that you would normally call failures because you're excited about what's on the other end of that. What's the lesson to be learned and what's the improvement that you're going to bring? So instead of. Being concerned about this thing right now, that it's not working. [00:15:50] Lior: You are excited, positively about what is going to happen after that because it's going to make you better. It's going to make your business better. So like this whole notion of understanding that at the end of every problem, challenge, failure, that some people might call, on the other side of that, there's always a good side. [00:16:13] Lior: Like think of it as like a coin, right? Like that's how I try to see, you know, failures in life. On one side you see the failure, you know, as some people would call it. But on the other side is the lesson, and every failure has that lesson. So why be so focused on the failure if you can be focused on the lesson that you're going to learn, even before you even know it? But you know there will be something there. You know you will be better. You know your business will be better. So let's get excited about that.  [00:16:40] Jason: Yeah, I love this idea so much. I often say I either win or I learn.  [00:16:46] Lior: Exactly.  [00:16:47] Jason: There's the only way you lose is if you quit or you give up. That's it. Like, so I either win or I learn. And I love this idea that, you know, after every struggle or failure or uncomfortable emotional experience or challenging, you know, thing in life, if we don't learn from it, then yeah, it's just trauma. It's just a problem. But if you learn from it, it becomes the bricks by which you build your character, by which you build a whole new life and a whole new self image. And if you learn from it, you're destined to not repeat it as well, which is nice. So you learn the lesson. Exactly. [00:17:23] Jason: And I think, you know, God and the universe keeps giving us the same lessons over and over again, maybe in stronger and stronger fashion until we finally learn the lesson. And I think going along with these two points, which relates heavily is being open and willing to take feedback from others, you know? [00:17:42] Jason: And so one of the things that I've, realized is that feedback a lot of people think is painful, and it can be really uncomfortable, but I've noticed that when I go to my mentors and I'm open and vulnerable to getting feedback. Sometimes, you know, it can cut pretty deeply, but it's good medicine and that's where I have the most growth and learning. [00:18:00] Jason: And so I've learned to actually love and enjoy the discomfort of feedback. And so I seek it now. Then I collapsing time on my learning. Yeah, and I'm experiencing the discomfort in that and, but I know that there's benefits to that because now I can see something that I was blind to or I'm experiencing something that I didn't realize. The reason I hire these mentors is because they're at a vantage point in some sort of area that they're ahead of me. And so being willing to get feedback takes somebody that's willing to be really rational and it takes somebody that's willing to see that there's no failure. You are not bad, sick, and wrong because somebody pointed out something that you're doing that's bad, sick, and wrong. Like that means now you have an opportunity to change or improve, which is good news. [00:18:43] Jason: It's like the best news ever. Yeah. Love this  [00:18:46] Lior: 100%.  [00:18:47] Jason: That's why we get along, Lior. You and I have just been through enough shit to learn some lessons, so. Hell yeah. So cool. Do you have a third one for us?  [00:18:55] Lior: Yeah, let's do a quick one. Leading by example. Okay. Is number one. And I'll actually give a quick story here just to explain how powerful that is. [00:19:06] Lior: And I think that's also really important for, you know, all of our listeners for property managers. Because in my first assignment in the Navy as a commander, I was assigned as a chief engineer, meaning I was in charge of the mechanics department. These are all the folks that are working the hardest. Like, think of them as like your maintenance, you know, contractors. [00:19:26] Lior: These are the folks who are going in fixing plumbing, fixing AC systems and like heating systems, like getting really dirty, you know, and like crawling underneath engines filled with like gasoline and stuff. It's like the hardest job in, you're doing the worst,  [00:19:44] Jason: worst job. It's like Mike Rowe's show Dirty Jobs. [00:19:48] Lior: Yeah. I don't want to be too explicit and vivid. But you're dealing with like pipes of like things that you know Sure. We use for other things stuff and who knows.  [00:19:56] Jason: Yeah. Okay.  [00:19:57] Lior: Exactly. It's bad. It's bad. Yeah. So anyways, so on when I was first assigned as the chief engineer, so the chief engineer in the ship is like the second to the commander. [00:20:07] Lior: Like if the, something happens to the commander of the ship. I'm taking command. So, you know, you have your respect and your sort of like, honor just with the title, you know? Yeah. It comes with it and you can walk around like, you know, like a peacock. Very proud of yourself and, you know, I'm like, I'm the boss. [00:20:25] Lior: I'm the big man or whatever.  [00:20:27] Jason: Yeah.  [00:20:27] Lior: Or you can do some other things. And for example, what I did on the first day of me getting, you know, onboard the ship and, you know, getting the role and getting command of the ship. So the first thing that I did was like every day we have like an hour at the end of the day that we're cleaning the entire ship. [00:20:46] Lior: And part of cleaning the ship is also for the mechanics department. Is getting below the engines that run the ship and cleaning all the oil residue that builds up there. So you have to literally, you know, take a lot of like cloths and sheets and just like, dive into the oil and just push it out. [00:21:04] Lior: Wow. So like you get out black, like completely black. And normally the ones who are doing it are the youngest, you know, mechanics and the youngest soldiers on the ship because it's like, you know, it's a newbie. Don't have seniority.  [00:21:16] Jason: And they're new and you give them the worst job. They get the shit job. [00:21:19] Lior: Exactly. So what I did, I went and got beneath the engines myself. Yeah. And it, it became a show. All the soldiers came to watch. Oh man, the chief got beneath the engines. He's crazy. What is he doing? It was a shock, but nobody forgot that. Like my soldiers up until today, were like best friends or like my little brothers, they remember this until today, this little thing that I never done after that again, by the way, I did it once. [00:21:48] Lior: Yeah. But they never forget it. And that sets so many examples in terms of what I expect from them in terms of ownership, you know, and values and teamwork and not being afraid to take on, you know, jobs that, that are like beneath me or whatever. That was such a powerful message without me even saying a word. [00:22:08] Lior: Yeah. So think of yourself as a property manager. Like what things you can do like that, that you need to do only once maybe in your life, you know, and show your employees that you're not afraid to get dirty and do the hard work and really show them that nobody should be feeling that something is beneath them or like it's not, you know, to their level or whatever. [00:22:31] Lior: Like if you are doing that, like who am I to, you know, raise any objections of doing something? Like I'm not the company owner and if the company owner is doing that, I better do that. Right? So  [00:22:44] Jason: yeah, that's a great story. Great example. I. You know, it's a great display of leadership. There's a really good book kind of about this principle called The Motive by Patrick Lencioni. [00:22:54] Jason: And in he talks about how there's two types of CEOs and there's the CEOs that think because of their position, everybody owes them everything. They're king, they deserve everything. And they end up having organizations that have a lack of ownership, a lack of accountability, and a lot of problems. [00:23:10] Jason: Because they think they're superior to everybody else. And then there's the CEOs that have the right motive and they understand that they have the worst job in the company because their job is to do anything that's not working and to step in anywhere that there's a problem and they need to be willing to, like you talked about, get dirty and start, like help out at the bottom if that's what the business needs to get clarity or to fix things or to figure it out. [00:23:38] Jason: And so being able to display that is a powerful thing. Like it reminds me the other day, I'm training some setters right now to do some cold calls for us, do some outreach to property managers. because we're like. The best kept secret in property management. Not all our people have heard of DoorGrow still, and so we're having them do some outreach and they're like, oh, it's really hard. [00:23:56] Jason: I don't know how to deal with gatekeepers and all this. And you like the subtext says, Jason, you don't understand. This is difficult. So I'm like, cool, let me do it right now. And I picked up the phone and they were watching me on Zoom and I'm cold calling and doing it. And the second call I got first was a voicemail. [00:24:11] Jason: I'm like, here's how to leave a voicemail to get them to call you back. And then the second call was a receptionist. And I connected with her. I made her laugh. I got info from her about the business owners, what their challenges are. Oh, there's two business owners. Okay, cool. And I got all this information about how many doors they have, everything about the business because I was nice to the receptionist and treated her like a person. [00:24:34] Jason: And and she was helping me out. She wouldn't give me their cell phone numbers, but I got everything else I needed so we could call back. And I'm like, cool. Did you see how that went? And they were like, well, it's really cool. So yeah, when we're willing to step in and show them how to do something, it can break some of their preconceived ideas, their perceptions, and so yeah, they see a leader and they're like, oh, well the leader can do this and the leader can do this well. Be cause if everybody underneath you is like, yeah, but he's never done this hard stuff, or he hasn't done this, and they're like. There's always that story. Well, he did that worst job, like he was pushing, they're like, what? Yeah, first day? I mean, it speaks volumes of character and it, yeah, it makes your leadership much easier. [00:25:19] Jason: That's kind of the equivalent of people say, if you get thrown in prison, go fight the biggest guy there, or something like this. Right? And that was the most challenging thing that nobody thought you would do, and you went and did it. And so, yeah, you earned respect. And you know, leadership has to be born out of respect. [00:25:35] Jason: So these are great principles. This was valuable in the podcast alone. So let's move on to getting into Blanket. And I think this is a game changer. I think every property management business owner should be using Blanket every single one. It's an absolute no brainer. It helps them retain their clients, well retain the properties. [00:25:58] Jason: So basically keeping their portfolio, even if the owners are leaving and it gives them access to a network of investors. And there's just so many benefits. So I'll let you tell everybody about it because you probably know a little bit more than I do, so.  [00:26:12] Lior: Sure. Thanks. Sure thing. I'll actually do I normally have, you know, the whole spiel and the features and what we provide and whatever, but I think if we already started on such a inspiring, I would say, note to the, to this episode. [00:26:25] Lior: I'll start with the why. With why we're doing what we're doing, because I think it's important and we, and I think we're not doing a good job maybe at explaining the why enough in pretty much everywhere we go about, yeah.  [00:26:36] Jason: People don't buy what you do. Simon Sinek says they buy why you do it. [00:26:39] Jason: So, exactly. Let's into the why behind Blanket. Why does Blanket exist? Yeah.  [00:26:44] Lior: So the overarching premise is that. Today there is a very big, I would say, failure or gap in the market in our single family rental market. When you look at other asset classes, when you look at commercial, when you look at, you know, multifamily, industrial office, any investors in those asset classes have an investment manager, a professional investment manager. [00:27:13] Lior: That provides them, you know, quarterly, you know, reports provides them with strategy sessions about their next capital, you know, allocation about their disposition. Yes, they have someone to guide them in a very professional way to their goals and to and to match their needs. The only asset class, the only asset class that does not have the function of an investment manager is single family. [00:27:40] Lior: Yeah. And that's especially the asset class that needs it the most because 99% of all single family rental owners are mom and pop investors. Institutional players own, roughly, depending on which source you're reading, but roughly between one to 2% of all the single family rental properties across the country. [00:28:02] Lior: The most is owned by mom and pop investors. The people who need that guidance the most. And they don't have that, which is why they're making mistakes, which is why they have maybe sometimes, and I bet all the listeners can agree some unrealistic expectations of what a property manager should do. And that creates a big gap that the only one losing or not the only one, but like the two people that are losing from the situation is that mom and pop owner and us, the property manager, because we then lose a lot of clients. [00:28:36] Lior: And it's sort of like this identity crisis where we as property managers are perceived as service providers, as rent collectors, as toilet fixers, but we are held accountable as if we're the investment managers. Like, you know, why am I losing so much money on this property? [00:28:57] Lior: It's all you. It's all about you. You didn't, you know, collect the rent. You didn't rent it on time. Yeah. Why it's vacant. Like with all due respect, you are the one who bought this property. You know, you bought it in this problematic area. You bought a very old property that never replaced the roof, never replaced the ac, and it is a very bad shape in a very bad neighborhood. [00:29:17] Lior: Like there is a limit to what I can do for you at the end of the day. But the problem is that we as property managers, we're stuck in this middle where we are held accountable. As if we're their investment manager, but we're perceived as just a service provider, which is the most difficult position to be at. [00:29:34] Lior: Now, how does that connect to our why? When I started doing real estate again, remember that like my personal why my grandparents, right? I wanted to build a real estate portfolio that will allow me to give them at least one property from which they can live off. To act as their pension. Sort of like plan. [00:29:53] Lior: And as, as more as I grew up in this industry as an operator, as sort of like a property manager without all the headaches of operation, you know, just acting as the owner relationship manager. I understood that if there was a platform, you know, back then when I was just dreaming about it, if there was a platform that will empower the property managers to become investment managers for their clients. I know that my parents and my loved ones can be in good hands because if those property managers that manage my grandparents' homes can tell them what to do based on, you know, what's happening with the property, when should they renovate, maybe, when should they sell, when maybe when should they refinance and cash out? [00:30:40] Lior: Or maybe when should they buy another property or any other question that is sort of like surrounding the investment life cycle or the investment journey, right? I know that their sort of like goal of retiring financially safe can be handled because there is no one else who will take care of that. The agent who maybe, you know, sold them that property, he has no vested interest in the long term. [00:31:05] Lior: He's doing a transaction and he's done. Out. The lender, same thing. He got the origination fees, he secured the loan, he's out the window and they're out. Nobody besides the property manager has a long-term vested interest in the wellbeing of the property owner. So for us, this is what motivates our entire team. We understand that if we'll be able to empower our partners, our property managers into investment managers, we will take care of our loved ones. [00:31:36] Lior: We will make sure that they will be in good hands and this is the why, because there is a gap that only property managers can fill. And this is that the gap of a missing investment manager for the investors that are the least experienced, that need the guidance the most, this is what we wake up for, this is what we work for. [00:32:00] Lior: This is everything that, you know, leads in every decision making intersection or like point in our company's life cycle. Yeah, I love it.  [00:32:08] Jason: This is why we come to leaders. This is why people come to a property manager. They're looking for leadership, they're looking for guidance. And when you're at that peak of customer satisfaction, customer service, that's where you are an advice giver, where you're giving advice, not just like the title of this episode is from Rent Collector to Asset Manager, and the idea is: [00:32:32] Jason: if you can go from just being somebody that keeps the rent coming to helping them manage the asset, you are already head and shoulders above other management companies. So if you can present yourself as an asset manager, and I've had a podcast episode with a client who's very good at doing this, he is able to assess their property. [00:32:51] Jason: We have this really cool tool called the ROI calculator. He'll help show them whether it's performing properly, what the long-term benefits are. What the tax benefits are, and so he can help them assess the property and they already just view him as an expert instead of wanting to work with any other management company. [00:33:08] Jason: So a lot of you feel like you're competing with other management companies because you're doing cold lead marketing stuff that probably doesn't work very well. And if you're doing that, reach out to DoorGrow, we'll help you fix that problem. But there's plenty of business out there. There's no scarcity. [00:33:20] Jason: But if you do feel like you're competing with other companies, one way to set yourself head and shoulders above the rest is to no longer be a property manager that just collects rent and coordinates maintenance, but to be an asset or portfolio manager for this investor. So, how does Blanket help with this? [00:33:37] Lior: I think we nailed it. We are right on point. And I love,  [00:33:40] Jason: I love it. I mean, everyone needs to realize this is the motivator. This is the reason. Because property managers, if you want to have an easier time closing deals, you want to retain clients, keep clients trusting you, and if clients trust you as an asset manager, they're way more hands off. [00:33:56] Jason: They don't try to manage the manager, they stop trying to micromanage you because they look at you as the advice giver and as the advisor instead of thinking, this is just somebody that works for me that I now need to manage and make sure they're not stealing from me and they do it my way.  [00:34:11] Lior: Exactly. [00:34:11] Lior: So we are really tackling this mission from two angles and the understanding here is that. As you said, if you are acting as a trusted advisor, if you're acting as an asset manager and your clients appreciate you as one, you will have less churn and you will grow a lot faster. So when we're thinking about these two, you know, functions of your business, on the one hand churn and on the other hand, growth, these two things always go together in property management. [00:34:47] Lior: Why? Because if we're looking at the average,  [00:34:49] Jason: and let's explain churn real quick for, because some people, this is a new term for them, they're like, what does this mean? Churning? So churn means you're losing business, you're losing clients, they're churning out. So this is the rate at which you're losing clients every year. [00:35:03] Lior: Exactly. Exactly. It's how many doors you lost technically, again, no matter what the reason, but like you lost the door, you know that's churn. So in property management there is a very unique and frustrating thing is that you'll always have churn. You can never lower to zero. Why? Because life happens. You might have a client that's super, super happy with what you're providing. [00:35:27] Lior: He loves you. He loves the relationship, he loves the service. He's getting everything from you, but suddenly life happens and he needs the money, he needs to sell that property, unfortunately. It has nothing to do with your performance, it's just his life. So that property is going to be sold and you're going to lose that, so you'll have churn. [00:35:46] Lior: So in property management there always be churn and it's something we have to accept. So that means if you can't, you know, really lower churn to zero, that means you always have to have a growth strategy to offset the doors that you're still going to lose. Yeah. So growth and churn, and. Or the opposite of churn, which is retention. [00:36:10] Lior: Okay. Growth and retention and property management have to work together always at all times. On the one hand, if we're like, imagine a bucket of water and your task is to keep in full and you have a hole at the bottom so it's leaking. Okay? Yeah. So you always have to work on closing that leak. [00:36:31] Lior: But you always have to keep pouring more water to keep it at the same level. That's pretty much the secret. That's how Blanket is built. We have two packages, one called Retain and the other called Grow. Very simple not too complicated on that front. And each one has various features and various products to help you achieve that goal. [00:36:53] Lior: So, for example. And by the way the combination of these two, this is what allows you to be that ultimate asset manager to your clients, right? That can help your clients, first of all, optimize their portfolio and generate more cash flow, and forget about a lot of headaches that come with property investing, but on the other hand, help them make more money by expanding their portfolio, buying more properties, and growing it. [00:37:20] Lior: So the combination of these two packages, that's what helps you allow, you know, what helps you be an ultimate asset manager. Now, what do each one of those packages do? So the Retain package gives your clients a branded investor dashboard. So it has your logo, it has your face, nobody knows who Blanket is, and that investor dashboard gives your clients real time performance metrics. [00:37:42] Lior: It allows them to see how their properties are really doing. Through an integration with their property management software and through pulling a lot of data from title companies, public county records, and national data providers that allow them to really see every property related transaction in real time from their mortgage payments, their property taxes, their insurance, their HOA and everything that you're tracking as well in your property management software. [00:38:07] Lior: So that way they can see exactly what's their net cash flow every month. They can see their property's value and how much it appreciated this month. And they can also see how much equity they have in their homes so that whenever it's time for them to take the next step, they can quickly press on the cash out button and refinance and extract the equity that they have in those proceeds and buy another property with that. [00:38:30] Lior: So that's part of the retained package that is owner facing. All the rest of the features are property manager facing, meaning your team is going to use them. But one thing I forgot to mention on that front, on the sort of like investor dashboard that your clients are getting, we also are doing what we call white labeled email communications. [00:38:52] Lior: So remember that story of me handling owner communications for property managers? This is where it comes from, and the understanding that your clients are used to a very bad, sort of like foundation of communication, which is I'm either getting an email about me having to pay for something I need to fix right now, and you're asking, you know, my money, or I'm getting an email with the owner statement, with that accounting view that I can't really understand and I'm getting just more confused instead of actually getting value from it. [00:39:24] Lior: Plus, it never shows me the full picture because it only shows me, you know the fees that you're charging, maintenance and like the rent, I don't see exactly how my property is doing. So it's really not a value. So like this is the foundation of the relationship. So if you are not providing your clients with additional positive touch points, how can they appreciate what you're doing for them? [00:39:45] Lior: because that's what they get. It's like, it's very the energetic I would say, you know, frequency of, from all these emails and touch points, getting them is negative. Like that's what they get. So what we're also doing, we're doing white labeled email communications as well. Again, it's your logo, it's your profile, it's your name that sends them, for example, a monthly report or update on how much their property is appreciated in value. [00:40:08] Lior: It sends them, you know, some like tips on how to utilize the platform and how to really be on top of things and always be in control of how your properties are really doing. A lot of these things that are just, yeah, just like, it's automated. You don't have to do anything. So like, it just gives them more transparency and feeling of, I'm in control, right? [00:40:28] Lior: Like I'm in control. I know how things are doing, like, and if there's something I need to do,  [00:40:32] Jason: which reduces their anxiety. The number one reason owners are constantly calling you, being interruptive, trying to micromanage you, is because they are anxious. Exactly. If you can reduce their anxiety. By increasing their awareness and their trust in you, it's a no brainer. [00:40:47] Jason: It's going to lower your operational costs dramatically.  [00:40:51] Lior: Exactly. So that's on the owner facing side of things. In the retain package, the team facing sort of like tools, they provide you two main things. There are two products within the retain package that your team is going to use. One is our portfolio manager. [00:41:06] Lior: Think of it as like an asset management dashboard. And the other one is our AI risk manager. So this one, you know, think of it as like your churn, you know, mitigator, and each one of them provides you two aspects of the same owner. The asset management dashboard shows you the health of every owner's property. [00:41:29] Lior: The churn manager or the risk manager shows you the risk of every property of churning. So the asset management dashboard will show you. Right.  [00:41:39] Jason: So the risk of them that like how likely they are to maybe start paying attention to maybe selling it, things like that.  [00:41:45] Lior: Just leaving, yeah. The risk of them leaving. [00:41:47] Lior: So, okay, let's maybe start with that because that's really, you know, one of the coolest products that we have. So the AI Churn Manager technically shows you the churn risk of every owner. Okay. Pretty much the risk of every owner from leaving you with ai, which takes in a lot of data. A lot of data from the communications with that owner to the property performance of that owner, everything that goes into whatever is related to that owner is taken into account and then it shows you the risk, but it also shows you the client value of that owner, meaning how much revenue this owner is generating your company. [00:42:25] Lior: Because we're integrated into a property management software, we know that revenue per unit of every property, so we can tell you how much every owner is worth for you. So the combination of these two elements of the churn risk and the client's value can really give you the ability to prioritize on whole, on who you are going to focus on first, and then you can really focus on the ones who are at high risk and high value. [00:42:50] Lior: And now what are you going to do next? Next, what that AI Retention Manager does for you is it also tells you exactly what to do to retain this owner. For example, let's say you have an owner that has a property that's currently undergoing a renovation, and he also has a mortgage in place, so he's losing money every month. [00:43:10] Lior: He's stressed. He might be thinking to himself, you know, why did I get into this whole thing? You know, I'm just losing money. I'm taking money outta my pocket every month. It's painful. So the AI will notice that and tell you something like, Hey, Jason, because A, B, C, D, what he should do is send this owner a link to his performance, which is one of like the features we have in that investor dashboard is like the forward looking performance of this property, right? [00:43:35] Lior: Send him a link to his performance so he can see that he should hold onto this property and not sell it right, because he's going to make a lot of money and waive two months of management fees. And again, those fees wouldn't cover for the losses, right? But it would show the owner how committed you are to his financial wellbeing. [00:43:54] Lior: So those are the things that the AI can tell you to do based on the retention policy that you will set in the beginning by answering questions that the AI will ask you to understand how you're thinking, what's your approach to retention. And lastly, when you'll see that recommendation, it will also draft you an email or a phone call script with your tone of voice. [00:44:15] Lior: So all you have to do is like literally hit send or just call them and read the script. So that's what the ai retention manager does for you. Okay, cool. And the asset management, you know, dashboard, which is that portfolio manager, that shows you just the overall performance of all your properties. And it can show you, for example, which properties are underperforming, meaning which properties are in negative cash flow position, so that you can reach out to these owners and tell them something like, Hey Jason, I see that this property is really not doing well. [00:44:42] Lior: We tried this, we tried that. We tried this. Why not think of 10 31, exchanging this property. Let's change it to a better property, one that wouldn't have all these headaches that we're going through. Two, it will be able to yield higher cashflow for you because we'll be able to charge a higher rent, you know, property in a better condition, so less expenses, and three, maybe even this will be a property in a better location, so more appreciation, potential, right? So like three wins for you, Mr. Owner, and to me, two wins because I'm getting the commissions maybe from both sides, right? Plus I'm getting a new door that might have a higher revenue per unit. [00:45:21] Lior: Or maybe there's enough faculty or which just more operational  [00:45:24] Jason: cost. Yeah, just easier to deal with. So like it's a winner. Also, maybe you could convert all the shitty properties in your portfolio and the easier properties to deal with.  [00:45:34] Lior: And that's the thing I always tell to all of our clients, think of this as like your blueprint to building the portfolio of your dreams. [00:45:42] Lior: Because it shows you which properties are underperforming. It shows you which properties have a high maintenance income ratio. So you can see which owners are really spending a lot of money on maintenance compared to how much money they're making in rent. And by the way, if, for example, if you have a maintenance division or you're charging markups on renovation, those properties are an additional revenue stream that you cannot reach out to all those owners and tell them. [00:46:05] Lior: Hey, Jason, like we're spending a lot of money on maintenance in the past couple of years. Let's think about, you know, reinvesting some of that cash flow and, you know, improving the property's condition, which is, you know, revenue for your company as well. So that what that, you know, asset management dashboard allows you to do is to see which properties are performing well, which properties are performing, you know, bad. [00:46:25] Lior: And for those that are performing well, you'll see things like, you know, which owners have a lot of equity trapped in their home? So that maybe when interest rates go down a little, you can reach out to them and say, Jason, like, look at this. Remember you said you want to build, you know, to grow your portfolio? [00:46:40] Lior: Interest rates have gone down right now and you have like $300,000 in equity. Let's step into that equity refinance, take the proceeds and buy another property in our area, which we have access to a lot of off market inventory here, which leads us to the grow package now. So that's the retain  [00:46:57] Jason: package that grow package. [00:46:58] Jason: I'll run through it quickly. I want all of my clients listening to this to be using Blanket like I want they all should be. This just is an absolute no brainer.  [00:47:08] Lior: Yeah. We definitely, by the way, it's not like I want to also give a shout out to all of our clients and all the folks that were with us from the start. [00:47:15] Lior: It's not like we are, you know, so smart and we had the solution for everything. This is a lot of hard work and sweat. By listening to all of our client's feedback and what they need the solutions to their like day-to-day problems and needs that they always experience and just never have the opportunity to really do it at scale. [00:47:33] Lior: Right? So, yeah. Back to the growth package. So that was the retained package, just as a summary. Two owner facing, you know, propositions, which is the investor dashboard and the branded owner communications, and two propositions for your team, which is the asset management dashboard and the AI retention manager.  [00:47:51] Lior: On the growth package, you also have two owner facing tools. One is the investment property marketplace, which is also white labeled with your logo. And this marketplace technically shows all your clients because it's closed only to your clients or anybody you invite to it. And we'll cover that in a second. But your clients who are in that marketplace see all the properties, all the off market properties that are for sale in your area. [00:48:16] Lior: So that way whenever they decide to buy another property, that will be a property that you're going to manage for them. So the marketplace. Acts as like this, you know, main tool for number one, capturing owners who want to sell. Remember what we started, we, you know, we want to capture the owners who are selling so we can at least, you know, get that commission or better get that commission and sell it to one of our other clients and retain the management of that unit. [00:48:41] Lior: But it also allows your clients to buy more properties. Now you're probably asking, you know, okay, where do those properties come from? So we source inventory on a national level from the largest wholesalers, turnkey providers, home builders for sale by owner feeds, anything that's off market, we are pretty much sourcing it across the country  [00:49:03] Jason: Is Blanket using investors that they can list their properties in this as well?  [00:49:09] Lior: So your clients, whenever they list their property, they will be at the top. They are what we call the exclusive properties category. So they are at the top. [00:49:17] Lior: We are pushing them always front face and center. They're the first ones for all your other clients to see, to increase the chances of them buying that from your clients and retaining the management of the unit. So all those properties that we have are all off market and. Yeah. Then this allows you not only to give it to your clients, but you can also invite anybody you want to it. [00:49:37] Lior: So maybe you have a list of leads that you bought in the past, you know, some cold leads or whatever. Or maybe you have friends and family that are interested in buying a property and working with you, or maybe you're going to like a BiggerPockets, you know, meetup or conference with investors or whatever. [00:49:51] Lior: They're always on the hunt for off market properties. So what you can do, you can invite them to the marketplace as a prospect. So like as a visitor, and once you invite them. And they log in, it appears as a prospect lead that you can then call them and say, Hey, Jason just saw you logged into our marketplace. [00:50:07] Lior: Hope that you liked it. By the way, if you have other properties in our area, I would love to send you some, you know, special friend, you know, discount for our property management services. And now you have a different conversation that is based on, you know, what your brand can offer them. So that's the marketplace. [00:50:24] Lior: And as you can see, the marketplace, technically what it does, it generates you leads, buyer leads, seller leads, prospect leads, et cetera. And what we provide is also sort of like a CRM feature that allows you just to keep track of all those leads, engage with them, or integrate with your existing CRM. [00:50:40] Lior: So folks might be using different systems we can integrate and push all those leads to your system. And lastly, the last feature that is also used by your team, by your BDM, or by yourself if you're starting out, is what we call our referral management system. So this system takes in all the agents in your area and pulls in information about them from the MLS and many other sources, and shows you, for every agent in your market, how many transactions they sold in the past two years, how many years in business, what's the average price of the properties they're selling, their contact details, their website, everything you need to actually start increasing or expanding your referral network that you have already in Blanket. [00:51:21] Lior: So what you do then. You could start reaching out to them, sending them emails from the Blanket system. And whenever they respond, you get on a call, you offer them, you know, to partner up and pay them referral fees for any client they're sending. And then you are giving them also a user in the system. And that's one of the interesting things. Today, agents are struggling, especially buyer's agents, which are normally, you know, the younger ones in every brokerage because the listing agents are normally the brokers and the most experienced ones. [00:51:48] Lior: So like buyers agents are having a hard time today with interest rates and with everything that's happening. So you can position yourself as their exclusive off market inventory partner, which they can leverage to be winning with their potential clients. So that way whenever you invite them as a partner, you're giving them access to off market inventory that they can't find anywhere else. [00:52:13] Lior: And that way whenever they bring on clients, they're sending them through the system and with a click of a button directly to you, you get those leads. They get paid through the system with that referral fee that you've set and agreed to with them, whether it's $500, 250, whatever. And the cool thing about it is that it has also automated updates to the agent every time one of the referrals inquired about a property they want to buy or to sell, assuming you promise them, you know, to return that lead back to them when it's selling. So that way you are making them happy. Those referrals are happy and you are able to really grow, you know, your referral network with everything within your ecosystem. [00:52:51] Lior: And be that center of the ecosystem, be that asset manager. Nice. So that's the goal package as well.  [00:52:57] Jason: That's super awesome. So cool. This Blanket sounds like an awesome tool. You've shown it to me. I think it's really a brilliant idea. I think every property manager should be using it. It's a no-brainer. [00:53:08] Jason: How do people get started with you? How do people get in touch?  [00:53:12] Lior: So you can either visit our website: Blankethomes.com and just schedule a quick, you know, 15 minute discovery call. You know, just listen to what we can offer so we wouldn't waste your time. And just understand if it's the right thing for you. [00:53:26] Lior: And then you can either just, you know, send me a LinkedIn message, send me a dm, pretty much on every social media platform. I'm not really responding very fast. And we could just get on a call. And I also invite anybody that wants you to just, you know, even if they're not interested in Blanket, right? [00:53:41] Lior: Like if you're thinking to yourself maybe it's too much for me. Maybe it's too expensive, I don't have the bandwidth right now, but you want to brainstorm about, you know, how to be more investor, you know, investment manager mindset as like guided property manager, how to be more of an asset manager. [00:53:56] Lior: This is my passion, this is what I've been doing my entire life. Like, if you want to just brainstorm, shoot me a message. Like I can talk about this for hours, so, you know, I'll be happy to help anybody that needs that. Even if you're not a Blanket client, again, you don't have to be a partner of ours to really just, you know, get inspired and, you know, learn from other people's mistakes. [00:54:14] Lior: And we've done quite a few.  [00:54:16] Jason: Awesome Lior, thanks for being a guest here on the DoorGrow Show podcast appreciate you hanging out with us. So, if you are watching this and you felt stuck or stagnant and want to take your property management business to the next level, reach out to us at DoorGrow, also join our free Facebook community. [00:54:33] Jason: It's just for property management business owners at doorgrowclub.com. And if you've found this even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. Until next time, remember, the slowest path to growth is to do it alone, so let's grow together. Bye everyone. 

In this episode of Home Business Profits, Ray Higdon delves into the concept of using frustration constructively, inspired by Graham Cook's 'The Art of Thinking Brilliantly.' Ray explores the idea that frustration can signal an opportunity for growth and transformation rather than an end result. He shares personal anecdotes and offers insights on how to shift your mindset from one of frustration to one of peace, emphasizing the power of faith and positive thinking in business and personal life. Tune in to learn how to leverage frustration as a signal for an upgrade and to embrace peace as a way to unlock greater favor.   ——

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Keith discusses the mortgage landscape, emphasizing the benefits of cash-out refinances with Ridge Lending Group President, Caeli Ridge. They unpack the Trump administration's plan to privatize Fannie Mae and Freddie Mac, which could impact the mortgage market. Investors are discovering powerful strategies to leverage property equity and optimize their financial portfolios. By understanding innovative borrowing techniques, savvy real estate investors can access tax-efficient capital and create sustainable wealth-building opportunities. Consider working with a lender that specializes in investor-focused loan products and provides comprehensive education on the options available.  Resources: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Show Notes: GetRichEducation.com/554 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREinvestmentcoach.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  You get paid first: Text FAMILY to 66866 Will you please leave a review for the show? I'd be grateful. Search “how to leave an Apple Podcasts review”  For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript:   Automatically Transcribed With Otter.ai    Keith Weinhold  0:01   Welcome to GRE. I'm your host. Keith Weinhold, we're talking about the mortgage loan landscape in this era. Is title insurance a rip off today? Is it worth it for you to pay discount points at the closing table to get a lower interest rate? Learn about how a cash out refinance. Is your ability to borrow tax free, much like a billionaire does, and what are the dramatic changes that the current administration could take to alter the mortgage environment for years, all today on get rich education.    Speaker 1  0:34   Since 2014 the powerful get rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate investing in the best markets without losing your time being a flipper or landlord. Show Host Keith Weinhold writes for both Forbes and Rich Dad advisors, who delivers a new show every week since 2014 there's been millions of listener downloads of 188 world nations. He has a list show guests include top selling personal finance author Robert Kiyosaki, get rich education can be heard on every podcast platform, plus it has its own dedicated Apple and Android listener phone apps build wealth on the go with the get rich education podcast. Sign up now for the get rich education podcast or visit get rich education.com   Corey Coates  1:20   You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Keith Weinhold  1:36   Welcome to GRE from Liverpool, England to Livermore, California and across 188 nations worldwide. I'm Keith Weinhold, and you are listening to get rich education, the voice of real estate. Since 2014 it's been estimated that there are about 800 billionaires in USA, and hey, you might be one of them, but there's a pretty good chance that you aren't well. When it comes to lending and mortgages, you can actually take a page out of a billionaires playbook and do something very much like what they do whenever you perform a cash out refinance if you've got dead equity in a property, and you can borrow against your own home to a greater extent than you can against your rental properties, even either one of those is a tax free event, you've now got tax free cash, and you can use that money on anything from investing it in the stock market To using your proceeds for a down payment on more real estate or buying a boat or going to Disneyland, and you didn't have to relinquish your asset at all. You continue to hold on to the asset. Now, the mechanics are somewhat different, sure, but when you do a cash out refinance like this, it's a bit like billionaires borrowing against their stock. Instead, you're borrowing against the value of your real estate. In fact, listening to this short clip, it's Trevor Noah talking about how billionaires do exactly this, and you'll notice that the crowd laughs because it actually sounds funny that you can really do this,    Speaker 2  3:22   the shares that they hold in a company, because it is an unrealized gain, right? So they go like, yeah, you're worth 300 billion, but we can't tax you on those stocks because you haven't sold the shares, so you don't, like, have the money. And I understand the argument. They go like, No, you don't have it. It's just what it's worth, because it will also crash, and then you have nothing, so we can't tax you on it. Then I'm like, Okay, I understand that. Then Elon Musk offers to buy Twitter, all right? He offers to buy it. And then he says in his offer, he goes, I'm putting up my Tesla stock as collateral. Then I'm like, so you do have it? Then he's like, no, no, no, no, I don't have it. I don't have it. I'm just gonna say so then they accept the offer. He now buys Twitter. Now that they've accepted his offer, he now goes to private equity and banks and like other rich people and whatever. He goes like, can you guys borrow me the money to buy Twitter? And then he's like, I'm I want to buy Twitter because I don't want to sell any of my Tesla shares, so I want to use your money to buy Twitter. And then it's like, but then they're like, What are we loaning it against? And he's like, Well, my Tesla shares. Then I'm going, like, Wait, so, so you, you can, you can buy a thing based on what you have, yes, but when we want to tax you, you can say, I don't have it. Do you hear what I'm saying here?   Keith Weinhold  4:46   Yeah, you can borrow against your real estate if you have substantial equity in it. We'll talk about just how much now billionaires borrow against their stock holdings using financial products like portfolio lines of credit or. For securities based loans. These are the names for how they do it, essentially taking out loans and using their stock as collateral. And this allows them to access cash without selling their assets and without incurring capital gains taxes, much like you can so you can say that you don't want to sell your property in you don't have to go through some capital raising round either, like a billionaire might have to when they're borrowing against their stock. You can just have a more standard mortgage application for your cash out refinance, and you don't even have to have a huge portfolio. I mean, even if you just own one 500k property with 50% equity in it, you can do this so it's available to most any credit worthy person, again, tax free. But of course, this doesn't mean that you always should take this windfall, because it often creates a higher monthly payment. You've got to be the one that makes that decision in controlling your cash flows, that is key. I'll talk about that some more with today's terrific guests. Also the Trump administration's desire to privatize Fannie Mae and Freddie Mac we're going to talk about that and what that would do to the mortgage landscape. I am in the USA today, next week, I'll be bringing you the show from London, England for the first time, the following week, from Edinburgh, Scotland. Yes, the mobile GRE Studio will be in effect. I typically set it up myself, and I usually don't need the help of the hotel staff for an appropriate Sound Studio either. And then shortly after that, I will be in Anchorage, Alaska, where I'm competing in these fantastic mountain running races. And then by next month, that's where I hope to meet up with you in person for nine days of learning and fun, as I'll be in Miami as part of the faculty for the terrific real estate guys invest or summon at sea, where we're all going to disembark from Miami and go to St Thomas, St Martin and the Bahamas, and then after that great event, it is a long flight from Miami back to Anchorage again. And that's got to be one of the longer domestic flights, not just in the nation, but in the world, Miami to Anchorage, and then shortly after that, I will be in the Great Northeast early this summer, New York and Pennsylvania, including for my high school reunion. So I'll really be putting the miles on these next couple months. One interesting thing that I've noticed for next week's show, where I'll be joining you from London, is how much I'm paying per night at both my hotel in England and then later my hotel in Scotland. That's obviously a short term real estate transaction. These are some of the more expensive places in the world, really. So next week and then the week after, I just think you'll find it interesting. I'll tell you how much I'm spending per night in both London and then Edinburgh. And they're both prime locations, where the hotels are the center of London and then right on Edinburgh's Royal Mile. That is in future weeks as for today, let's talk about the mortgage landscape with this week's familiar and terrific guest.   I'd like to welcome in one of the more recurrent guests in our history, so she needs little introduction. She's the longtime president of the mortgage company that's created more financial freedom for real estate investors than any lender in the nation because they specialize in income property loans. It's where I get my own loans for my own rental properties. Ridge lending group. Hey, welcome back to GRE Caeli ridge.    Caeli Ridge  8:57   Thank you, Keith. You know I love being here with you and your listeners. I appreciate you having me.   Keith Weinhold  9:01   You've helped us for so long. For example, who can forget way back in episode 56 Yeah, that's a deep scroll back when Chaley broke down each line of a good faith estimate for us, that's basically a closing statement sheet. She told us exactly what we pay for at the closing table, line by line like origination fee, recording costs and title insurance so helpful. It's just the sort of transparency that you get over there. Buyers pay for title insurance at the closing table. It is title insurance a rip off. A few years ago, a lot of people speculated that title insurance would fade away because the property's ownership could be transparent and accessible to everybody on the blockchain, but we don't really see that happening. So tell us about title insurance, and really, are we getting value in what we pay for there at the closing table?   Caeli Ridge  9:54   Well, I think the first thing I would say is that it really isn't going to be an option as far as I. Know, as long as the individual is going to source institutional funding leverage use of other people's money, they're going to require the lender, aka Ridge lending, or whoever you're working with, they're going to require that title insurance that ensures their first lien position. Doing that title search, first and foremost, is going to make it clear that there isn't some cloud on title, that there isn't some mechanic lien that had been sitting out there for however many years it may have just been around. And those types of things never go away. So for a lending perspective, it's going to be real important that that title insurance is paid for and in place to protect their interests, things like judgments, tax liens, like I said, a mechanic's lien, those will automatically take a first lien position in front of a mortgage. So obviously we're not going to risk that and find ourselves in second lien position in the event of default and somebody else is getting paid before we are. So not really an option. Is it a rip off? I don't know enough about how often it's paid out, and not to speak to that, but I will tell you that it isn't a choice.   Keith Weinhold  11:07   Title Insurance, like Shaylee was talking about. It protects against fraud related to the property's ownership, someone else claiming rights to the property, and this title search that an insurer does it also, yeah, it looks for those liens and encumbrances, including unpaid taxes, maybe unpaid HOA dues, but yeah, mortgage lenders typically require title insurance, and if you the borrower, you might think that's annoying. Well, it does make sense, because the bank needs to protect their collateral. If a bank ever has to foreclose, they need to have access to you, the borrower, to be able to do that without any liens or ownership claims from somebody else. Caeli, how often do title insurance companies mess up or have to pay out a claim? Does that ever happen?   Caeli Ridge  11:50   I mean, if I have been involved in a circumstances where that was the case, it's been so many years ago, they're pretty fastidious. I don't know that I could recall a circumstance where something had happened and the title insurance was liable. They go through the paces, man, they've got to make sure that, and they're doing deep dives and searches across nationwide to make sure that there isn't any unnecessary issue that's been placed on title Not that I'm aware of. No.    Keith Weinhold  11:50   Are there any of those other items that we tend to see on a good faith estimate that have had any interesting trends or changes to them in the past few years?    Caeli Ridge  12:27   Yeah, I've got a good one, and this is actually timely credit reports. So over the last couple of years, something has been happening with credit reports where, you know, maybe three, four years ago, a credit report, let's say a joint credit report, a husband and wife went and applied that credit report might cost 25 bucks. Well, now it's in excess of 100 plus. Some of what we're going to be talking about today, it kind of gets into the wish list of Jim neighbors, who is the president of the mortgage brokers Association. He's been talking to the administration about some of his wishes, and credit report fees is actually one of the things that they're wanting to attack and bringing those costs down for the consumer. So when we look at a standard Closing Disclosure today, credit report costs have increased significantly. I don't have the percentages, but by a large margin over the last couple of years,    Keith Weinhold  13:21   typically not one of your bigger costs, but a little noteworthy. There one thing that people might opt and choose to have on their good faith estimates, so that borrower therefore would actually pay more out of pocket with today's higher mortgage rates. And I'm sure not to say high, because historically, they are not high. Do we see more people opting to pay discount points at the closing table to get a lower rate and talk to us about the trade offs there   Caeli Ridge  13:46   right now, first and foremost, that there isn't a lot of option for investment property transactions, whether it be a purchase or refinance. There's not going to be that option where the consumer gets to choose to say, Okay, I want to pay points for a lower rate or not pay points for a higher rate the not paying points is the key here. There isn't going to be a zero point option for investment property transactions. And this gets a little bit convoluted, and then I'll circle back and answer the question of, when does it make sense to pay the points, more points versus less points? We have been in a higher rate environment that I think a lot of people have become accustomed to as a result secondary markets, where mortgage backed securities are bought and sold, they keep very close tabs on the trends and where they think things are headed. Well, something called YSP, that stands for yield, spread, premium, under normal market circumstances, a consumer can say, okay, Caeli, I don't want to pay any points. Okay, I'll take this higher interest rate, and I don't want to pay any points, because that higher interest rate is going to have YSP, yield, spread, premium to pay compensation to a lender, and you know, the other third parties that may be involved in that mortgage backed security. But. Sold and traded, etc, okay? They have that choice under normal market circumstances. Not the case right now, because when this loan sells the servicing rights, whoever is going to pick up the servicing rights, so when Mr. Jones goes to make his mortgage payment, he's going to cut a check to Mr. Cooper. That's a big one, right? Or Rocket Mortgage, or Wells Fargo, whoever the servicer is, the servicing rights are purchased at a cost. They have to pay for the servicing rights, and let's say that's 1% of this bundle of mortgage backed securities that they're purchasing. Well, they know the math is, is that that servicer is going to take about 36 months before that upfront cost is now in the black or profitable. This all will land together. Everybody, I promise you stick with me, so knowing that we've got about a 36 month window before a servicer that picked up the rights to service this mortgage is going to be profitable in a higher rate environment, as interest rates start coming down, what happens to the mortgage that they paid for the rights to service 12 months ago, 18 months ago, that thing is probably going to refinance right prior to the 36 month anniversary of profitability. So that YSP seesaw there is not going to be available for especially a non owner occupied transaction. So said another way, zero point rates are not going to be valid on a non owner occupied transaction in a higher rate environment when secondary markets understand that the loans that are secured today will very likely be refinanced prior to profitability on the servicing side of that mortgage backed security that is a risk to the lender, yes. So we know that right now you're not going to find a zero point option. Now that may be kind of a blanket statement. If you were getting a 30% loan to value owner occupied mortgage with 800 credit scores, you know that's going to be a different animal. And of course, you're going to have the option to not pay points. The risk for that is nothing. Okay, y SP is going to be available for you, the consumer, to be able to choose points at a lower rate, no points higher rate. When does it make sense to pay additional points? Let's say to reduce an interest rate, the break even math. And you know, I'm always talking about the math, the break even math is actually the formula is very simple. All you need to do is figure out the cost of the points. Dollar amount of the points, let's say it's $1,000 and that's what it's going to cost you to, say, get an eighth or a quarter or whatever the denomination is, in the interest rate reduction. But you aren't worried about the interest rate necessarily. You're looking at the monthly payment difference. So it's going to cost you $1,000 in extra points, but it's only going to save you $30 a month in payment when you divide those two numbers, what's that going to take you 33 months? 30 well, okay, and does that make sense? Am I going to refinance in 33 months? If the answer is no, then sure pay the extra 1000 bucks. But that's the math, the cost versus the monthly payment difference divide that that gives you the number of months it takes to recapture cost versus cash flow or savings, and then you be the determining factor on when that makes sense.    Keith Weinhold  18:10   It's pretty simple math. Of course, you can also factor in some inflation over time, and if you would invest that $1,000 in a different vehicle, what pace would that grow at as well? So we've been talking about the pros and cons of buying down your mortgage rate with discount points before we get into the administration changes. Cheley talk about that math in is it worth it to refinance or not? It's a difficult decision for some people to refinance today with higher mortgage rates than we had just a few years ago, and at the same time, we've got a lot of dead equity that's locked up.   Caeli Ridge  18:40   I would start first by saying, Are we looking to harvest equity? Are we pulling cash out, or are we simply doing a rate and term refinance where we're replacing one loan with another loan, if it's for rate and term, if we're simply replacing the loan that we have today with a new loan, that math is going to be pretty simple. Why would you replace 6% interest rate with a 7% interest rate? If all other things were equal, you wouldn't unless there was a balloon feature, or maybe an adjustable rate mortgage or something of that nature involved there that you have to make the refinance. So taking that aside, focusing on a cash out refinance, and when does it make sense? So there's a little extra layered math here. The cash that you're harvesting, the equity that you're harvesting, first of all, borrowed funds are non taxable. What are we going to do with that pile of cash? Are we going to redeploy it for investing more often than not talking to investors? The answer is yes. What is that return going to look like? So you've got to factor that in as well, and then we'll get to the tax benefit in a moment. But generally speaking, I like to as long as the cash flow is still there, okay, you've got to have someone else covering that payment. Normally, there's exceptions to every rule. I don't normally advise going negative on a cash out refi. There are exceptions. Okay, please hear me. But otherwise, as long as the existing rents are covering and that thing is still being paid for by somebody else, then what you want to do is look at that monthly payment. Difference again, versus what you're getting out of it. And then you divide those two numbers pretty simply, and it'll take you how long. And then you've got a layer in the cash flow that you're going to get from the new acquisitions, and whether that be real estate or some other type of investment, whatever the return is, you're going to be using that to offset. And then finally, I would say, make sure that you're doing adding in the tax benefit. These are rental properties guys, right? So closing costs can be deducted now that may end up hurting debt to income ratio down the road. So don't forget, Ridge lending is going to be looking at your draft tax returns. Very, very important to ensure that we're setting you up for success and optimizing things like debt to income ratio on an annual basis.   Keith Weinhold  20:40   Now, some investors, or even primary residence owners might look at their first and only mortgage on a property, see that it's 4% and really not want to touch that. What is the environment and the appetite like today for having a refinance in the form of a second mortgage? That way you can keep your first mortgage in place and, say, 4% get a second mortgage at 7% or more. How does that look for both owner occupied and non owner occupied properties today?   Caeli Ridge  21:07   you're going to be looking at prime, plus, in many cases, if you don't want to mess with a first lien, a second lien mortgage is typically going to be tied to an index called prime. Those of you that are familiar with this have probably heard of that. Indicee. There's lots of them. The fed fund rate, by the way, is an index. There's lots of them. The Treasury is also another index. Prime is sitting, I think, at seven and a half percent. So you're probably going to be looking at rate wise, depending on occupancy and credit score and all of those llpas that we always talk about, loan level, price adjustment. You know, it could be prime plus zero, it could be prime plus four. So interest rates could range between, say, seven and a half, on average, up to 11 even 12% depending on those other variables. More often than not, those are going to be interest only. So make sure that you're doing that simple math there. And I would prefer if I'm giving advice the second liens, the he loan, which is closed ended, very much like your first mortgage, it's just in second lien position. It's amortized over a certain period of time, closed ended. Not as big a fan of that. If you can find the second liens, especially for non owner occupied, I would encourage it to be that open ended HELOC type.    Keith Weinhold  22:15   What are we looking at for combined loan to value ratios with second mortgages    Caeli Ridge  22:19   on an owner occupied I think you'd be happy to get 90. I think I've heard that in some cases, they can go up to 95% in my opinion, that would go as high as they'll let you go right on a non owner occupied, I think you'd be real lucky to find 80, and probably closer to 70.    Keith Weinhold  22:34   That really helps a lot with our planning. Well, the administration that came in this year has made some changes that can create some upheaval, some things to pay attention to in the mortgage market. We're going to talk about that when we come back. You're listening to get rich education. Our guest is Ridge lending Group President, Caeli Ridge I'm your host, Keith Weinhold.    The same place where I get my own mortgage loans is where you can get yours. Ridge lending group  NMLS, 42056, they provided our listeners with more loans than anyone because they specialize in income properties. They help you build a long term plan for growing your real estate empire with leverage. Start your prequel and even chat with President Chaeli Ridge personally while it's on your mind, start at Ridge lendinggroup.com. That's Ridge lendinggroup.com.    You know what's crazy? Your bank is getting rich off of you. The average savings account pays less than 1% it's like laughable. Meanwhile, if your money isn't making at least 4% you're losing to inflation. That's why I started putting my own money into the FFI liquidity fund. It's super simple. Your cash can pull in up to 8% returns, and it compounds. It's not some high risk gamble like digital or AI stock trading. It's pretty low risk because they've got a 10 plus year track record of paying investors on time in full every time. I mean, I wouldn't be talking about it if I wasn't invested myself. You can invest as little as 25k and you keep earning until you decide you want your money back. No weird lockups or anything like that. So if you're like me and tired of your liquid funds just sitting there doing nothing. Check it out. Text family to 66866, to learn about freedom. Family investments, liquidity fund again. Text family to 66866   Hal Elrod  24:38   this is Hal Elrod, author of The Miracle Morning and listen to get rich education with Keith Weinhold, and don't put your Daydream.   Keith Weinhold  24:55   Welcome back to get rich education. We're talking about mortgages again, because this is one. Where leverage comes from. I'm your host. Keith Weinhold, we're sitting down with the president of ridge lending group, Caeli Ridge, and I know that she has some knowledge and some updates on new administration leadership and some potential changes for the market there. What can you tell us? Caeli   Caeli Ridge  25:16   I'm pretty excited about this one, and I'm watching very diligently to see how it unfolds. So the new director of the FHFA Federal Housing Finance Agency, all is Bill Pulte. This is the grandson of Pulte Homes. Okay, smart guy. I'm excited to see what he's going to come in and do. Well. He had recently, I think in the last couple of weeks, he put out in the news wires asking for feedback from the powers that be, related to Fannie and Freddie, what improvements they would like to see. So first up was Jim neighbors. He is the president of the mortgage brokers Association. He had a few very specific wish list items, if you will. And the first one on his list was the elimination of LLP, as for non owner occupied and second home. So let me just kind of paint a picture here, because there's some backstory I think is important. So an LLPA, for those of you that have never heard that term before, stands for a loan level price adjustment. And a loan level price adjustment is a positive number or a negative number that associates with the individual loan characteristics. So things like loan to value or loan size, occupancy is a big ll PA, the difference between an owner occupied where you live and one that you're going to use as a rental property, that's a big one. Credit score, property type, is it a single family? Is it a two to four? Is this a purchase? Is it a refi? Anyway, all of those different characteristics are ll pas. Well, if we take a step back in time, gosh, about three years ago now, Mark Calabria, at the time, was the director of the FHFA, and he had imposed increases, specific increases. This was middle of 22 I want to say specific increases to the LL pas for non owner occupied property. So if anybody kind of remembers that time, we started to really see points and interest rates take that jump sometime in 2022 more than just the traditional interest rate market and the fluctuations. This was very material to investment property and second home, but we'll focus on the investment property. So Mr. Jim neighbors came in and said, first and foremost, I'd like to see those removed, and I want to read something to the listeners here, because I thought it was very interesting. This is something I've been kind of preaching from the the rooftops, if you will, for many, many years. Yeah, we've got neighbors sticking up for investors here. He really is. And I Yeah, well, yes, he is. And more often than not, they're focused on the owner occupied so I'm just going to kind of read. I've got my cheat sheet here. I want to make sure I get it all right for everybody. So removal of the loan level price adjustments on investment properties and second homes, he noted that these risk based fees charged by Fannie and Freddie discourage responsible buyers from purchasing second homes and investment properties, with that insignificant increase to cost. And here's the important part, originally introduced to account for additional credit risk, many of the pandemic era llpa increases were not based on updated risk metric. In fact, data has shown that loans secured by investment properties often have strong credit profiles and lower than expected default rates. I mean, anybody that has been around long enough to see what we've come from, like, 08,09, and when we had the calamity of right, the barrier for entry for us to get any conventional financing as investors has been harsh. I mean, I make that stupid joke of vials of blend DNA samples. But aside from it being an icebreaker, it kind of feels true. We really get the short end of the stick. And I feel like as investors especially, post 08,09, our credit profiles, our qualifications, the bar is so high for us, the default risk there has largely been removed. We've got so much skin in the game. With 20 25% down, credit score is much higher, debt to income ratios more scrutinized, etc, etc. So I think that this is, if it passes muster. I think this is going to be a real big win for the non owner occupied side of agency, Fannie, Mae, Freddie, Mac lending.   Keith Weinhold  29:13    The conventional wisdom is, is that if you the borrower, get into financial trouble, you're more likely to walk away from your rental properties than you are your own home and neighbors, sort of like a good neighbor here sticking up for us and stating that, hey, us, the investors, we're actually highly credit worthy people.   Caeli Ridge  29:29   Yeah, absolutely. So fingers crossed. Everybody say your prayers to the llpa and mortgage investor rates gods.   Keith Weinhold  29:37   we'll be attentive to that. What other sorts of changes do we have with the administration? For example, I know that Trump and some others in the administration have talked about privatizing the GSEs, those government sponsored enterprises, Fannie, Mae, Freddie Mac and what kind of disruption that would create for the industry. Is it really any credence to that?   Caeli Ridge  29:58   They've been talking about it for. For quite a while. I mean, as long as Trump has been kind of on the scene, that's been maybe a wish list for him. I don't see that happening over the next years. That is an absolute behemoth to unpack and make a reality. Speaking of Mark Calabria, he was really hot and heavy on the trails of doing that. So what this is, you guys so fatty Freddy, are in conservatorship that happened back post 08,09, and privatizing them and making them where it is not funded, or conservatorship within the United States government. Now it still has those guarantees against default. It's a very complicated, complex, nuanced dynamic of mortgage backed securities, but if we were to privatize them at some point now, am I saying that that's a bad thing? No, not necessarily, but I think it has to be very carefully executed, and because there are so many moving parts, I do not think that just one term of presidency is going to make that happen. If we do it, it's going to be years down the road from now. Is my crystal ball. I don't think we're going to see that anytime soon.    Keith Weinhold  30:58   That's interesting to know. Are there any other industry changes that are important, especially for investors, whether that has to do with the change in administration or anything else?   Caeli Ridge  31:08    Well, specific to that wish list from Mr. Neighbors, one of the other things that he had asked, and there were quite a few, for owner occupied changes as well, he wants to reduce the seasoning for cash out refinances of investment properties, which would be huge good. Yeah, right now it's 12 months on a cash out refinance given very specific acquisition details. Okay, I won't go down that rabbit hole, but currently, if you haven't met exactly these certain benchmarks, you may have to wait 12 months to pull cash out of a property from the day that you acquire it, he's asking that that be pulled back to about six months, which would be nice   Keith Weinhold  31:46   reducing the seasoning period from 12 months to six months, meaning that an investor a borrower, would only need to own that property for that shorter duration of time prior to performing a refinance.   Caeli Ridge  31:58    Cash out refinance, no seasoning required on a rate and term. This is specific for cash out. But again, for cash out, but exactly right   Keith Weinhold  32:04   now, one trend that I think about sometimes, especially when I think back to 2008 2009 days since I was an investor through that time, is, are there any signs in the reduction of the appetite or the propensity to lend, to make loans. So how freely is credit flowing?    Caeli Ridge  32:25   I think pretty freely. I'm not seeing that they're tightening the purse strings. That's not the lens that I'm looking at it from, and I try to keep that brush stroke broad. There have been, I think that on the post, close side, there's been a little extra from Fannie Freddie, and I think that has to do with profitability markers. But overall, I'm not seeing that products are disappearing necessarily, or that guidelines are really becoming even more cumbersome. If anything, I would say it's maybe the reverse of that, and I do believe that probably is part and parcel to this administration and the real estate background that comes with it.   Keith Weinhold  32:59   One other thing I pay attention to, but it just really hasn't been much of a story lately. Are delinquencies in foreclosures. It seems like they've ticked up a little bit, but they're still both really historically low and basically a delinquency being defined as when a borrower makes one late payment, and foreclosures being the more severe thing, typically a 120 days late or more. Any trends there? I'm not   Caeli Ridge  33:24   seeing any now. And in fact, I would tell you that, because we focus so much on investor needs, first payment default is I can count on less than one hand, if I had to, how many times I've seen that happen with our clients over 25 years. So nothing noteworthy there for me.    Keith Weinhold  33:40   Yes. I mean, today's borrowers are just flush with equity. Nationally, there's a loan to value ratio of 47% which is healthy, in a sense. On average, borrowers have a 53% equity position. Of course, the next thing, I think, is like, I don't really know if that's a smart strategy. They're not really getting that much leverage out there. But I think a lot of people just have the old mentality of get it paid off.    Caeli Ridge  34:06   And I think that depending on where you are in your journey, I mean, if you're in phase three, right, where you're just really looking at these investments, these nest eggs to carry you into your retirement and or for legacy reasons, fine, but otherwise, I may argue the point in that I don't care that you have a 3% interest rate on an investment property, or whatever it may be, if it's sitting there idle and as long as it can cash flow, the true chances of those individuals of keeping that mortgage that they got in 2020, 2021, etc, at those ridiculously low interest rates and stroking 360 payments later to pay it to zero is a fraction of a percent right now, whether they're on the sidelines for something else, I don't know, but that debt, equity, I think, is hurting them more than a 3% interest rate is helping them.   Keith Weinhold  34:52    And a lot of times, the mindset of someone is, if they don't need to build wealth anymore, and they're older and they already built wealth, they don't care if they're loaned to value. Was down to zero, and they have it paid off, whereas someone that's in the wealth building phase probably wants to get more leverage. Yeah, Chaley at risk lending group, there you see so many applications come in, and especially since you're an investor centric lender, I like to ask you what trends you're seeing. What are people buying? What are people doing? Are they refinancing? Are they paying loans off? Are they trying to take out more credit? Are there any overall trends with investors that you see in there    Caeli Ridge  35:29   right now? I think the all in one is a clear winner there. The all in one, that first lien, HELOC, that you and I talked about, we broke my little corner of the internet with that one, that one is a front runner for sure, on the refinance side, specifically, we are seeing quite a bit more on the refi side of things, that equity is kind of just sitting there. So even though, if the on one isn't a good fit for them, I'm seeing investors that are willing to tap into that equity instead of just sitting around and waiting for them to potentially lose some equity if the housing market does start to take some decline. And then I would say, on the purchase transaction side, something that's kind of piqued my interest is the pad split. I'm looking at that more often where, for those that are not familiar, you can probably speak more to this, Keith, they're buying single family resident properties, even two to four unit properties, and a per bedroom basis, turning those into rental properties. And they're looking to be quite profitable. So I've got my eyes on that too.   Keith Weinhold  36:23   before we ask how we can learn more about you and what you do in there at Ridge Kayle. Is there any last thing that you'd like to share? Maybe a question I did not think about asking you, but should have.    Caeli Ridge  36:35   I would like to share with your listeners that if they are not working with a lender that focuses on their education and has that diversity of loan product that we have, that they're probably in the wrong support group. You need to be working with a lender that has a nationwide footprint and that has diversity of loan product to cover whatever methodology of real estate investing that you're looking for, and really puts a fine touch on the education of your qualifications and your goals as they relate to underwriters guidelines   Keith Weinhold  37:10   what we're talking about, and I know this through my own experience in dealing with Ridge, since I use them for my own loans myself, is sometimes Ridge might inform You that, hey, you can go and do this and make this deal now, but that's going to mess up this bigger thing 12 months down the road, whereas if you talk with an everyday sort of owner occupant mortgage company, oh, they're just not going to talk like that, because owner occupants, they might only buy every seven years, or something like that. And investors are different, and you need to have that foresight and look ahead. Caeli, this has been great, a really informative conversation about the pulse of the market. Tell us what products that you offer in there.   Caeli Ridge  37:50   Our menu is very, very diverse. I would say what. It's probably easier to describe what we don't offer. We do not have bear lot loans or land loans. We're not offering those right now. We do not have second lien HELOCs currently. We suspended that two years ago. But otherwise, guys, we're going to have everything that you're going to need. So just very quickly, I'll rattle off Fannie Freddie, okay, those golden tickets that we talk about, we've got DSCR loans, bank statement loans, asset depletion loans, ground up construction, short term bridge loans for fix and flip or fix and hold. We have our All In One that's my favorite first lien. HELOC, we have commercial loan products for commercial property and residential on a cross collateralization basis. So very, very robust in the loan product space.   Keith Weinhold  38:33   Caeli Ridge, it's been valuable as always. And then Ridge lending group.com, or your phone number   Caeli Ridge  38:39   855-747-4343, 855-74-RIDGE, , and then to reach us an email, if that's your better mechanism to contact us info@ridgelendinggroup.com   Keith Weinhold  38:50   that's been valuable as always. Thanks so much for coming back onto the show.    Caeli Ridge  38:53   Appreciate it. Keith,   Keith Weinhold  39:00   Yeah, terrific information from Chaley. As always, if you're enamored of borrowing tax free, like a billionaire, against your real estate, they sure can help you out with that and determine whether that's right. It doesn't mean that you always should, but if you have investment ideas for debt equity, and you're attentive to cash flows, run the numbers with them and see if it's worthwhile. As far as new purchases, we all know that soured affordability has made it especially tough for first time homebuyers, and there's more data out there that shows that tenant durations are historically long, longer than they usually are. Tenants are staying in places longer because they have to. Investor purchases have stayed strong, though investors have been buying about the same proportion of single family homes and making them rentals that they have historically and Redfin tells us that. The value of properties that investors have purchased is up more than 6% year over year, so investors are still buying and that makes sense. We're in this era where there's more uncertainty than usual, there's higher stock volatility than usual, and more people are sort of asking themselves, where would I get a better return than on income property, and where would my return be more stable today than in income property as well? If you work with Ridge lending group for a time, you're probably going to understand why I personally use them for my own loans. You'll notice that they really understand what investors need. Thanks to Caeli Ridge today and thank you for being here too. But as always, you weren't here for me. You were here for you until next week. I'm your host. Keith Weinhold, don't quit your Daydream.   Speaker 3  40:56   Nothing on this show should be considered specific personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC, exclusively.   Keith Weinhold  41:20   You know, whenever you want the best written real estate and finance info, oh, geez, today's experience limits your free articles access, and it's got paywalls and pop ups and push notifications and cookies disclaimers. It's not so great. So then it's vital to place nice, clean, free content into your hands that adds no hype value to your life. That's why this is the golden age of quality newsletters. And I write every word of ours myself. It's got a dash of humor, and it's to the point because even the word abbreviation is too long, my letter usually takes less than three minutes to read, and when you start the letter, you also get my one hour fast real estate video. Course, it's all completely free. It's called the Don't quit your Daydream letter. It wires your mind for wealth, and it couldn't be easier for you to get it right now. Just text. GRE to 66866, while it's on your mind, take a moment to do it right now. Text GRE to 66866   The preceding program was brought to you by your home for wealth, building, get rich education.com.    

In this episode of Home Business Profits, Ray Higdon emphasizes the power of maintaining a positive mindset and staying connected to the Holy Spirit while facing trials. Drawing from Graham Cook's 'The Art of Thinking Brilliantly,' Ray shares personal anecdotes about how improved communication with the Holy Spirit can enhance every aspect of life, from business success to personal well-being. He urges listeners to break free from defeatist thinking and embrace their identity in Christ to navigate challenges with empowered emotions and thinking. Tune in for transformative strategies to elevate your life and business.   ——

TakeawaysThe episode delves into the comparison between single-family and multifamily (syndication) real estate investments, highlighting that it's not a binary choice but one that depends on timing and personal preferences. It encourages investors to understand the wealth pyramid framework and the importance of creating value and productivity as foundational steps.There are various stages of wealth building using the producer framework, which include pre-launch (acquiring skills), launch (taking action), gravity (implementing systems for cash flow), and orbit (achieving passive income). The discussion emphasizes the significance of timing in choosing between single-family and multifamily investments.A comprehensive list of pros and cons for both single-family and syndication investments is explored. Single-family investments are praised for maximizing all four pillars and offering a higher learning curve, while syndications are noted for allowing fast capital deployment with less hands-on involvement.The wealth pyramid framework is introduced as a tool for understanding the hierarchy of financial strategies, from production and insurance to investment real estate and syndications. The episode challenges traditional financial planning by suggesting a more personalized approach to building wealth.00:00 - Wealth Building Strategy Comparison11:18 - Wealth Building Stages Framework22:47 - Syndication Investment Strategy Comparison28:47 - Investment Strategy About Jimmy VreelandJimmy graduated from the United States Military Academy at West Point, spent 5 years as an Army Ranger, and deployed three times twice to Iraq and once to Afghanistan. On his last deployment, he read Rich Dad Poor Dad by Robert Kiyosaki which led him down the path of real estate investing. As his own portfolio grew, eventually he started a real estate investing business. Since 2018 his team at Vreeland Capital has supplied over 100 houses a year to high performing, passive investors who want to work with his team and his team is now managing over 800 houses.Get in touch with Jimmy and his team at www.vreeland-capital.comMore about JimmyWebsite: www.jimmyvreeland.comLinkedin: www.linkedin.com/in/jimmy-vreelandInstagram: www.instagram.com/jimmyvreelandFacebook: www.facebook.com/JimmyVreelandYoutube: www.youtube.com/@JimmyVreelandC>>>>>>Get free access to the private Ranger Real Estate facebook group

In this episode of Home Business Profits, Ray Higdon explores the concept of viewing problems as secret weapons for success. Drawing inspiration from Graham Cook's 'Art of Thinking Brilliantly,' Ray discusses how each challenge has a God-assigned outcome and emphasizes the importance of operating from a place of promised victory. He also shares insights from his reality show 'Play to Win' and introduces a new Christian mentorship app aimed at fostering both impact and income. Ray wraps up with a powerful prayer, encouraging listeners to trust in divine guidance for overcoming life's obstacles.   ——

In this episode of Home Business Profits, Ray Higdon shares how changing your thinking can transform your life and help you overcome obstacles. Drawing from Christian scripture and personal experiences, Ray emphasizes the importance of taking every thought captive and trusting in God during trials. He discusses the concept of ILT (Invest, Learn, Teach) and how anyone can practice it to achieve success. Tune in for insights on how challenges can add value to your life, improve your mindset, and advance you spiritually and professionally. Don't miss these actionable strategies to navigate life's trials with faith and positivity.   ——

In this episode of Home Business Profits, Ray Higdon delves into the essential principles of yielding to a higher power and dominating your God-given assignment. Ray shares his experiences from attending a service led by Myron Golden at Crossover Church in Tampa, Florida, and highlights important lessons about seeking the kingdom of God, serving others, and being excellent in the marketplace. Tune in as Ray explores the differences between colonization and culturization, emphasizing the importance of demonstrating love, joy, and kindness. Discover how yielding to God can enhance every aspect of your life and why being the king or queen of your assignment is crucial for true success.   ——

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

The Father of Reaganomics, David Stockman, joins us to explore the complex world of international trade and its impact on investors.  Key insights include: Challenging conventional wisdom about trade policies Understanding economic forces that drive investment opportunities Gaining expert perspective on global economic trends Stockman provides a candid analysis of current trade strategies, revealing: The true drivers of economic competitiveness Potential pitfalls of protectionist approaches Critical insights for strategic investors The episode cuts through political noise to offer clear, actionable economic intelligence for informed decision-making. Smart investors look beyond headlines to understand the deeper economic forces shaping their financial future. Resources: Check out David Stockman's Contra Corner Newsletter Show Notes: GetRichEducation.com/553 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREinvestmentcoach.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  You get paid first: Text FAMILY to 66866 Will you please leave a review for the show? I'd be grateful. Search “how to leave an Apple Podcasts review”  For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript:   Automatically Transcribed With Otter.ai    Keith Weinhold  0:01   Welcome to GRE. I'm your host. Keith Weinhold, I sit down with a long time White House occupant who was the official economic advisor to an ex president. We get the real deal on tariffs and what they mean to you. Trump gets called out and the ominous sign about what's coming six months from now, today on, Get Rich Education.   Since 2014 the powerful get rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate investing in the best markets without losing your time being the flipper or landlord. Show Host Keith Weinhold writes for both Forbes and Rich Dad advisors and delivers a new show every week since 2014 there's been millions of listener downloads of 188 world nations. He has a list show guests include top selling personal finance author Robert Kiyosaki. Get rich education can be heard on every podcast platform, plus it has its own dedicated Apple and Android listener phone apps build wealth on the go with the get rich education podcast. Sign up now for the get rich education podcast, or visit get rich education.com   Corey Coates  1:14   You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Keith Weinhold  1:30   Welcome to GRE from Brookline, Massachusetts to Brooklyn, New York and across 188 nations worldwide. I'm Keith Weinhold, and you are listening to get rich education, just another shaved mammal behind this microphone here. I recently spent some time with the father of Reaganomics, David Stockman, in New York City, and sometimes an issue so critical surfaces that real estate investors need to step back and understand a broader force in the economy. Three weeks ago, here, I told you how the second and third way, real estate pays you. Cash flow and ROA are sourced by your tenants employment and the future of your tenants employment is influenced by tariffs and other policies of this presidential administration. This is going to affect rates of inflation and a whole lot of things. Now, an organization called the American Dialect Society, they actually name their word of the year, and this year, it is shaping up to be that word, tariff. In fact, Trump has described that word as the most beautiful word in the dictionary. And I think we all know by now that a tariff is an import tax that gets passed along to consumers when it comes to materials used in real estate construction that's going to affect future real estate prices. Well, several key ones so far were exempted from recent reciprocal tariffs, including steel, aluminum, lumber and copper exempted. Not everything was exempted, but those items and some others were but who knows if even they are going to stay that way. And now, when it comes to this topic. I think a lot of people want to make immediate overreactions in even posture like they're an expert in become an armchair economist, and I guess we all do a little of that, me included. But rather than being first on this and overreacting, let's let the policy which Trump called Liberation Day last month when he announced all these new tariffs. Let's let policy simmer a little and then bring in an expert that really knows what this means to the economy and real estate. So that's why I wanted to set up this discussion for your benefit with the father of Reaganomics and I today. In fact, what did Reagan himself say about tarrifs back in 1987 this is part of a clip that's gained new life this year. It's about a minute and a half.    Speaker 1  4:13   Throughout the world, there's a growing realization that the way to prosperity for all nations is rejecting protectionist legislation and promoting fair and free competition. Now there are sound historical reasons for this. For those of us who lived through the Great Depression, the memory of the suffering it caused is deep and searing, and today, many economic analysts and historians argue that high tariff legislation passed back in that period called the Smoot Hawley tariff greatly deepened the depression and prevented economic recovery. You see at first when someone says, Let's impose tariffs on foreign imports, it looks like they're doing the patriotic thing by protecting American products and jobs, and sometimes for a short while at work. Price, but only for a short time. What eventually occurs is first, home grown industries start relying on government protection in the form of high tariffs. They stop competing and stop making the innovative management and technological changes they need to succeed in world markets. And then, while all this is going on, something even worse occurs. High tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars. The result is more and more tariffs, higher and higher trade barriers, and less and less competition, so soon, because of the prices made artificially high by tariffs that subsidize inefficiency and poor management, people stop buying. Then the worst happens, markets shrink and collapse, businesses and industry shut down, and millions of people lose their jobs.    Keith Weinhold  5:50   Now, from what I can tell you as a listener in the GRE audience, maybe you're split on what you think about tariffs. In fact, we ran an Instagram poll. It asks, generally speaking, tariffs are good or bad? Simply that 40% of you said good, 60% bad. Over on LinkedIn, it was different. 52% said they're good, 48% bad. So it's nearly half and half. And rather than me taking a side here, I like to bring up points that support both sides, and then let our distinguished guests talk, since he's the expert. For example, if a foreign nation wants to access the world's largest economy, the United States, does it make sense for them to pay a fee? I mean, it works that way in a lot of places, when you want to list a product on eBay or Amazon, you pay them a fee. You pay a percentage of the list price in order to get access to a ready marketplace of qualified buyers. All right. Well, that's one side, but then the other side is, come on, let's look at history. Where have tariffs ever worked like Where have they ever been a resounding, long term success? Do they have any history of a sustained, good track record? I generally like free trade. Then let's understand there's something even worse than a steep tariff. There are quotas which are imposed, import limits, trade limits, and then there are even all out import bans. What do terrorists mean to the economy that you are going to live in and that your tenants live in? It's the father of Reaganomics, and I on that straight ahead on Get Rich Education. I'm your host. Keith Weinhold.   you know what's crazy? Your bank is getting rich off of you. The average savings account pays less than 1% it's like laughable. Meanwhile, if your money isn't making at least 4% you're losing to inflation. That's why I started putting my own money into the FFI liquidity fund. It's super simple. Your cash can pull in up to 8% returns, and it compounds. It's not some high risk gamble like digital or AI stock trading. It's pretty low risk because they've got a 10 plus year track record of paying investors on time in full every time. I mean, I wouldn't be talking about it if I wasn't invested myself. You can invest as little as 25k and you keep earning until you decide you want your money back, no weird lock ups or anything like that. So if you're like me and tired of your liquid funds just sitting there doing nothing, check it out. Text, family to 66866, to learn about freedom, family investments, liquidity fund, again. Text family to 6686   Hey, you can get your mortgage loans at the same place where I get mine, at Ridge lending group and MLS, 42056, they provided our listeners with more loans than any provider in the entire nation because they specialize in income properties. They help you build a long term plan for growing your real estate empire with leverage. You can start your pre qualification and chat with President Caeli Ridge personally. Start Now while it's on your mind at Ridge lendinggroup.com, that's ridgelendinggroup.com.    Hey   Robert Helms  9:28   Hey everybody. It's Robert Helms of the real estate guys radio program. So glad you found Keith Weinhold in get rich education. Don't quit your Daydream.   Keith Weinhold  9:48   when it comes to White House economic policy like tariffs, taxes and inflation, don't you wish you could talk to someone that's often been inside the White House. Today, we are even better. He was the official advisor to an ex president on economic affairs, a Wall Street and Washington insider and Harvard grad. Today's guest is also a former two time congressman from Michigan. He's a prolific author, and he is none other than the man known as the father of Reaganomics. He was indeed President Ronald Reagan's budget advisor. He was first with us last year, but so much has happened since. So welcome back to the show. David Stockman,    David Stockman  10:26   very good to be with you, and you're certainly right about that. I think we're really in uncharted waters. Who could have predicted where we are today, and therefore it's very hard to know where we're heading, but you have to try to peer through the fog and all the uncertainty and the noise and the, you know, day to day ups and downs that's coming from this White House in a way that we've never seen before. And I started on Capitol Hill in 1970 so I've been watching this, you know, for more than a half century, actually, quite a while. And man, it's important to go through all this, but it's sort of uncharted waters.    Keith Weinhold  11:04   Sure, it's sort of like you wake up every day and all you do know is that you don't know. And David, when it comes to tariffs, I want to give you my idea, and then I want to ask you about what the tariff objective even is. Now, to be sure, no one is asking me how to advise the President. I'm an international real estate investor, but I do most of my business in the US, and I sure don't have international trade policy experience. It seems better to me, David, that rather than shocking the world with new tariffs that kick in right away, it would have been better to announce that tariffs begin in, say, 90 days, and then give nations space to negotiate before they kick in. That's my prevailing idea. My question to you is, what's the real objective here? What are terrorists proposed to do? Raise revenue, onshore companies merely a negotiation tactic? Is the objective? Something else?    David Stockman  12:00   Well, it might be all of the above, but I think it's important to start with a predicate, and that is that the problem is not high tariffs abroad or cheating by foreign competitors or exporters. There is a huge problem of a chronic trade deficit that is not benign, that does reflect a tremendous offshoring of our industrial economy, the loss of good, high paying industrial and manufacturing jobs. So the issue is an important one to address, but I have to say, very clearly, Trump is 100% wrong when he attempts to address it with tariffs, because foreign tariffs aren't the problem. Let me just give a couple of pieces of data on this, and I've been doing a lot of research on this. If you take the top 51 exporters to the United States, our top 51 trade partners, and this is Mexico and Canada and the entire EU and it's all the big far eastern China, Japan, South Korea, India, you know, all the rest of them. If you look at the and that's 90% of our trade, we have 2.9 trillion of imports coming in from all of those countries, and the tariff that we Levy, this is the United States, on those imports, is not high. It's higher than it was in the past, mainly because of what Trump did in the first term, but it's 3.9% now compared to bad times historically, decades and decades ago. That's relatively low. But here's the key point, if we look at the same 51 trading partners in terms of the tariffs they levy on our exports to China and to the EU and to Canada and Mexico and South Korea and all the rest of them. The tariff average, weighted average that they levy is 2.1% so let me restate that the average US tariff is about twice as high 4% around things as what our partners imposed 2% now the larger point is whether it's 4% or 2% doesn't make a better difference. That's not a problem when it comes to 33 trillion of world trade of which we are, you know, the United States engages in about five and a half trillion of that on a two way basis, import, export, in the nexus of a massive global trading system. So he's off base. He's wrong. The target is not high tariffs or unfair foreign trade. Now there are some people who say, Well, you're looking at monetary tariffs. So in other words, the import duty they levy on, you know, exports to South Korea or India or someplace like that, right? And that, the real issue, supposedly, is non tariff barriers. For instance, you know, some governments require you that all procurement by government agencies has to be sourced from a domestic supplier, which automatically shuts out us suppliers who might want that business. Well, the problem is we're the biggest violator of the non tariff barrier in that area. In other words, we have something like $900 billion worth of state, federal and local procurement that's under Buy America policies, which means EU, Mexico, Canada, China, none of them can compete. Now I mention that only as one example, because it's the kind of classic non tariff barrier, as opposed to import duty that some people point to, or they point to the fact that while foreign countries allegedly manipulate their currency, but you know the answer to that is that number one, overwhelming, no doubt about it, largest currency manipulator in the world, is the Federal Reserve. Okay, so it's kind of hard to say that there's a unfair trade problem in the world because of currency manipulation. And then there is, you know, an argument. Well, foreign governments subsidize their exporters. They subsidize their industrial companies, and therefore they can sell things cheaper. And therefore that's another example of unfair trade, but the biggest subsidizer of tech industry, and of a lot of other basic industry in the United States is is the Defense Department. You know, we have a trillion dollar defense budget, and we put massive amounts of dollars in, not only to buying, you know, hardware and weapons and so forth, but huge amounts of R and D that go into developing cutting edge technologies that have a lot of civilian applications that, in fact, we see all over the world. That's why we're doing this broadcast right now. The point is that problem is not high tariffs because they're only low tariffs. The problem is not unfair trade, because there's all kinds of minor little interferences with pure free markets, but both, everybody violates those one way or another due to domestic politics. But it's not a big deal. It doesn't make that big a difference. So therefore, why do we have a trillion dollar trade deficit in the most recent year, and a trade deficit of that magnitude that's been pretty continuous since the 1970s the answer is three or four blocks from the White House, not 10,000 miles away in Beijing or Tokyo. The answer is the Federal Reserve has in the ELLs building there in DC, not far from the White House. Yes, yes, right there, okay, the Eccles building the Fed has a huge, persistent pro inflation bias, sure. And as a result of that, it is pushed the wage levels and the price levels and the cost levels of the US economy steadily higher, and therefore we've become less and less competitive with practically everybody, but certainly a lower wage countries nearby, like Mexico or China, far away. And you know, there's, it's not that simple of just labor costs and wages, because, after all, if you source from China, you've got to ship things 10,000 miles. You've got supply chain management issues, you've got quality control issues, you've got timeliness issues. You have inventory carry costs, because there's a huge pipeline, and of course, you have the actual freight cost of bringing all those containers over. But nevertheless, when you factor all that in, our trade problem is our costs are too high, and that is a function of the pro inflation policies of the Fed. Give one example. Go back just to the period when the economy was beginning to recover, right after the great recession. And you know the crisis of 208209 and I started 210 unit labor costs in manufacturing in the United States. Just from 210 that's only 15 years, are up 55% that's unit labor costs. In other words, if you take wage costs and you subtract productivity growth in that 15 year period, the net wage costs less productivity growth, which is what economists call unit labor costs, are up 53% and as a result of that, we started, you know, maybe with a $15 wage difference between the United States and.China back in the late 1990s that wage gap today is $30 in other words, the fully loaded way at cost of average wages in the United States. And I'm talking about not just the pay envelope, but also the payroll taxes, the you know, charge for pension expense, health care and so forth. The whole fully loaded cost to an employer is about $40 an hour, and it's about $10 in the United States and it's about $10 an hour in China. Now that's the reason why we have a huge trade deficit with China, because of the massive cost difference, and it's not because anybody's cheating. Is because the Fed, in its wisdom, decided, well, you know, everybody will be okay. We're going to inflate the economy at 2% a year. That's their target. It's not like, well, we're trying to get low inflation or zero inflation, but we're not quite making it. No, they're proactive. Answer is, we've got to have 2% or the economy is not going to work. Well, well, 2% sounds well, that's a trivial little number. However, when you do it year after year, decade after decade, for a long period of time, and the other side is not inflating at the same rate, then in dollar terms, you have a problem, and that's where we are today. So this is important to understand, because it means the heart of the whole Trump economic policy, which is trying to bring manufacturing home, trying to bring industry back to the United States, a laudable objective is based on a false diagnosis of why this happened, and it is unleashed ball in the china shop, disruption of global economic flows in relationships that are going to cause unmitigated problems, even disaster in the US economy. Because it's too subtle, when you think about it, the world trade system just goods. Now, we've not even talking about services yet, or capital flows or financing on a short term basis. The World Trade in goods, merchandise, goods only is now 33 trillion. That is a hell of a lot of activity of parts and pieces and raw materials and finished products flowing in. You know, impossible to imagine directions back and forth between dozens and dozens of major economies and hundreds overall. And when you start, you step into that, not with a tiny little increase in the tariff. To give somebody a message. You know, if our tariffs are averaging 4% that's what I gave you a little while ago. And you raise tariffs to 20% maybe that's a message. But Trump didn't do that. He raised the tariff on China to 145% in other words, let's just take one example of a practical product, almost all the small appliances that you can find in Target or even a higher end retail stores United States or on Amazon are sourced in China because of this cost differential. I've been talking about this huge wage differential. So over the last 20, 25, years, little it went there now 80% of all small appliances are now sourced in China, and one, you know, good example would be a microwave oven, and a standard one with not a lot of fancy bells and whistles, is $100 now, when you put 145% tariff on the $100 landed microwave oven is now $245 someone's going to say, Gee, are we going to be able to sell microwaves at $245 they're not certain. I'm talking about a US importer. I'm talking about someone who sells microwaves on Amazon, for instance, or the buyers at Walmart or Target, or the rest of them, they're going to say, wait a minute, maybe we ought to hold off our orders until we see how this is going to shake out. And Trump says he's going to be negotiating, which is another whole issue that we'll get into. It's a lot of baloney. He has no idea what he's doing. Let's just face the facts about this. So if orders are suddenly cut back, and the flow that goes on day in and day out across the Pacific into the big ports in Long Beach in Los Angeles is suddenly disrupted, not in a small way, but in a big way, by 20, 30, 40, 50% six or seven months down the road, we're going to have empty shelves. We're going to have empty warehouses. We're going to have sellers who suddenly realize there's such a scarcity of products that have been hit by this blunderbuss of tariffs that we can double our price and get away with it.   Keith Weinhold  25:00   Okay, sure. I mean, ports are designed. Ports are set up for stadium flows, not for surges, and then walls and activity. That just really doesn't work.   David Stockman  25:08   And let me just get in that, because you're on a good point. In other words, there is a complicated supply line, supply chain, where, you know, stuff is handed off, one hand to another, ports in China, shipping companies, ports here, rail distribution systems, regional warehouses of you know, people like Walmart and so forth, that whole supply chain is going to be hit with a shock. Everything is going to be uncertain in terms of the formulas that everybody uses right now, you know that you sell 100 units a week, so you got to replace them at the sales rate, and you put your orders in, and know that it takes six weeks to get here, and all this other stuff, all of the common knowledge that's in the supply chain that makes it work, and the handoffs smooth and efficient From one player in the supply chain to the next, it's all going to be disrupted. But the one thing we're going to have is we're going to have shortages, we're going to have empty shelves, and we're going to have price which I'm sure that Trump is not going to start saying price gouging of a you know, right? But that's not price gouging. If you have a you know, go to Florida. We have a hurricane. Where we live in Florida and New York, we have a hurricane. All of a sudden the shelves are empty and there's no goods around, because everybody's been stocking up getting ready for the storm. And then all of a sudden, the politicians are yelling that somebody's price gouging, because they raised their prices in a market that was in disequilibrium. Well, that's not price gouging. That's supply and demand trying to find a new balance basic economics. You know, when the demand is 100 and the supply is 35 okay, but I'm kind of getting ahead here, but I think there's very good likelihood that there's going to be a human cry right before, you know, maybe in the fall or right before Christmas, about price gouging and Trump then saying, Well, I was elected to bring prices down and bring inflation under control. It's out of control because all of these foreigners raised their prices. And no, they did, and it was the tariff that did it, and all the people in the supply chain are trying to take advantage of the temporary disruptions. So I think people have to understand, and I can't say this, and I don't like to say it, because I certainly didn't think the other candidate in the last election had anything to offer in terms of dealing with our serious economic problems in this country. I'm talking about Harris. But the fact is, Donald Trump has had a wrong idea for the last 40 to 50 years of his adult life. In that core idea is that trade deficits are a sign of the other side cheating. They're a sign that you're being exploited or taken advantage of or ripped off, or it's not at all okay. Trade deficits are a consequence of cost differences between different jurisdictions, and to the extent that we've artificially, unnecessarily inflated our costs. We need to fix the problem at the source. He ought to clean house at the Federal Reserve. But the problem is, Trump wants lower interest rates when, in fact, the low interest rates created all the inflation that led to our loss of competitiveness and the huge trade deficits we have today. So to summarize, it is important to understand, do not have faith in Trump's promise that we're going to have a golden age of economic prosperity. We are going to have a economic disaster, and it's a unforced error. It's self inflicted, and it's the result of the wrong fundamental idea of one guy who's in the oval office right now throwing his considerable weight around and pushing the economy into upheaval that really is totally unnecessary. He should have done what he was elected to do, and Matt's work on getting production up and costs down, that's not going to be solved with tariffs. David, I have another important point to bring up. But before we do just quickly, are those two to 4% tariffs you mentioned earlier. Those are the tariff levels pre Trump second term correct.    We could clarify that those are for the year 2023 that was the latest full year data that we have with great deal of granularity.    Keith Weinhold  29:56   The point I want to bring up is there any history? That tariffs actually work. Some people cite the Smoot Hawley Tariff Act from the 1930s and that it drove us deeper into the Great Depression. And David, on the one hand, when we think about, do tariffs actually work? If Indonesia can make shoes for us for $11 why would we want to onshore an activity like that? That is a good deal for us. And then, on the other hand, you have someone like Nvidia, the world's leading semiconductor company, they announced plans to produce some of their AI supercomputers entirely on American soil for the first time recently. And you have some other companies that have made similar announcements. So that's a small shred of evidence that tariffs could work. But my question is, historically, do tariffs actually work?    David Stockman  30:44   That's a great question, and there's a huge history. And you can go back all the way the 19th century, where Donald Trump seems to be preoccupied, but what he fails to recognize is that they worked in the 19th century because they were revenue tariffs. It wasn't an effort to, like, bring jobs back to America. We were booming at the time. Jobs were coming to America, not leaving, and it was the federal government's main source of revenue. Because, as you know, prior to 1913 there was no income tax, right? So that was one thing. Okay, then when we got into the 20th century and host World War Two, it became obvious to people that the whole idea of comparative advantage, going all the way back to Adam Smith, and that enhanced a global trade where people could specialize in whatever their more competitive advantage is, was a Good thing. And so we had round after round of negotiations after World War Two that reduced tariff levels steadily, year by year, decade by decade. So by the time we got to the 1990s when China, then, you know, arose from the disaster of Mao and Mr. Dang took over and created all the export factories and said, It's glorious to be rich and all these things is we got red capitalism. But if we start in the 1990s the average tariff worldwide, now this is weighted average on all goods that are bought and sold or imported and exported, was about 9% and there were have been various free trade deals done since then. For instance, we had NAFTA, and the tariffs on Mexico and Canada and the United States went to zero. We had a free trade deal in 212 with South Korea. This never comes up, but the tariff on South Korean goods coming the US is zero. The tariff on us, exports going to South Korea is zero because we have a free trade agreement, and it's worked out pretty well with South Korea. Now we're not the only ones doing this. Countries all over the world. The EU is a total free trade zone in economy almost as big as the United States that used to have tariff levels between countries. Now it's one big free trade zone. So if you take the entire world economy, that 9% weighted average tariff of the early 90s, which was down from maybe 2025, 30, pre World War Two in this Smoot Hawley era, was down to 2.25% by the time that Donald Trump took office, the first time around in 2017 now 2.25% is really a rounding error. It's hardly when you have $33 trillion worth of goods moving around, you know, container ships and bulk carriers and so forth all around the world, and air freight and the rest of it, rail. 2% tariff is not any kind of big deal, as I say in some of the things I write, it's not a hill of beans. So somehow, though 45 years ago, Trump got the idea that tariffs were causing a problem and that we had trade deficits, not because our costs were going up owing to bad monetary policy, but because the other guy was cheating. Remember, this is Trump's whole view of the world. It's a zero sum game. I win, you lose, and if I'm not winning, is because you're cheating. Okay? In other words, I'm inherently going to win. America's inherently going to win unless the other guy is cheating. Now, Trump sees the world the same way that I think he looked at electrical and plumbing contractors in the Bronx, you know, in the 1980s and 1990s when he was developing his various Real Estate projects. These are pretty rough and tumble guys. It's a wild, easy way to make a living. So there's a lot of, you know, there's a lot of pretty rough baseball that's played that mentality that the other guy is always trying to screw me, the other guy's always cheating, the other guy's preventing me from winning, is, is his basic mentality. And it's not Applicable. It's not useful at all to try to understand the global economy. Try to understand why America's $29 trillion economy is not chugging along as strongly and as productively as it should be, why real wages are not making the gains that workers should be experiencing and so forth. So he ought to get out of this whole trade, tariff trade war thing, which he started, I don't know how he does, it's a little late, and focus on the problems on the home front. In other words, our trade problem has been caused by too much spending, too much borrowing, too much money printing on the banks of the Potomac. It's not basically caused in Beijing or Tokyo or Seoul or even Brussels, the European Union. And we need to get back to the basic and the real culprit, which is the Federal Reserve and its current chairman, Paul, if he wants to attack somebody, go after the Fed. Go after Paul. But ought to give them a mandate to bring inflation to zero and to stop fooling around with everything else and to stop monetizing the public debt that is buying government debt, take care of your own backyard first before you start taking, yeah, sure, yeah, exactly. You know, I've been in this for a long time. I start, as I said, I started on Capitol Hill. There have been a lot of protectionist politicians, but they always argued free trade is good, but it has to be fair trade. And you know, we have this example in our steel industry, for instance, where we producers abroad are competing unfairly for one reason or another. But the point I'm getting to is they always said this is an exceptional case. Normally we would go for free trade, but we got to have protection here. We got to have a temporary quota. Even when I was in the Reagan administration, we had a big argument about voluntary quotas on Japanese car exports, and I was totally against it. I thought the US industry needed to get its act together, get its costs down. Needed to get the UAW under control, because it had pushed wages, you know, way, way, way too high terms of total cost. But they argued, yeah, well, you're right, but we have to have 10 years in order to allow things to be improved and adjusted and catch up. So this is only temporary. This is just this. Yes, this is protectionism, but it's temporary. It's expedient that we can avoid and so therefore we'll make an exception. But there is no one, and most of these people were, you know, in the payroll of the unions, or they were congressmen from south to South Carolina going to bad for the textile industry, or congressman from Ohio going to bat for the steel industry, whatever, but there was no one who ever came along and said tariffs are big, beautiful things, and we need to have permanent high tariffs, because that's the way we're going to get prosperity back in United States. It's a dumb idea. It's wrong. It's disproven by history and people. Even though Trump has done a lot of things that I like you know, he's got rid of dei he's got rid of all of this green energy, climate crisis nonsense, all of that that he's done is to the good when you come to this basic question, how do we get prosperity in America? The answer is, through free market capitalism, by getting the government out of the way, by balancing the budget and by telling the Fed not to, you know, inflate the economy to the disadvantage that it has today. That's how you get there. And Trump is not a real Republican. Trump is basically what I call a status. He's for big government, right wing status. Okay, there's left wing, Marxist status, then there's right wing status. But you know, all of this tariff business is going to create so much corruption that it's almost impossible to imagine, because every day there's someone down there, right now, I can guarantee it at the, you know, treasury department or at Commerce department saying, but we got special circumstances here in terms of the parts that we're making for aircraft that get assembled in South Korea or something, and we need special relief. Yes, every industry you're doing is putting in for everybody's going to be there the lobby. This is the greatest dream that the Washington lobbyist community ever had. Trump is literally saying he put this reciprocal tariff. You saw the whole schedule. That he had on that easel in the White House on April 2, immigration day. It was called Liberation Day. I called it Demolition Derby Day. There was a reciprocal tariff for every single country in the world based on a phony formula that said, if we have $100 million deficit with somebody, half of that was caused by cheating. So we're going to put a tariff in place closes half of the difference. I mean, just nonsense, Schoolboy idiocy. Now it is. I mean, I know everybody said, Oh, isn't it great? We've finally got rid of the bad guys, Biden, he's terrible, and the Democrats, I agree with all that, but we replaced one set of numb skulls with another set. Unfortunately, Republicans know better, but they're so intimidated, apparently buffaloed by Trump at the moment, that they're going along with this. But they know you don't put 145%tariff on anything. I mean, it's just nuts. David, I feel like you're telling us what you really think and absolutely love that.    Keith Weinhold  41:04   Interestingly, there is a Ronald Reagan clip about tariffs out there in a speech that he gave from Camp David, and it's something that's really had new life lately. In fact, we played the audio of that clip before you came onto the show today, Reagan said that he didn't like tariffs and that they hurt every American worker and consumer as Reagan's economic advisor in the White House. Did you advise him on that?    David Stockman  41:27   Yes, I did. And also I can give you a little anecdote that I think people will find interesting. Yeah, the one time that he deviated in a big way from his free trade commitments was when he put the voluntary export quota on the Japanese auto industry. That was big. I don't remember the exact number, but I think it said they couldn't export more than 1.2 million cars a year, or something like that the United States. And the number was supposed to adjust over time, but we had huge debates in the Cabinet Room about those things, and at the end of the day, here's what he said. He said, You know, I've always been for open trade, free trade. I've always felt it has to be fair trade. But, you know, in this case, the Japanese industry came to us and asked for voluntary quotas, so I didn't put up a trade barrier. I'm only accommodating their request. Well, the Japanese did come to him and ask. They did, but only when they were put up to it by the protectionists in the Reagan administration who, on this took them on the side, you know, their negotiators and maybe their foreign minister. I can't remember exactly who commerce secretary and said, If you don't ask for voluntary quotas, we're going to unleash Capitol Hill and you're going to get a real nasty wall put up against your car. So what will it be? Do you want to front for voluntary quotas? Are we going to unleash Congress? So they came to Reagan and said they were the Japanese industry said they're recommending that he impose voluntary restraints on auto exports. That was just a ruse. He wasn't naive, but he believed what you told him. He believed that everybody was honest like he was, and so he didn't understand that the Japanese industry that was brought to meet with him in the Oval Office had been put up to, it been threatened with, you know, something far worse, mandatory quote is imposed by Congress. But anyway, it's a little anecdote. What happened? On the other hand, he continued to articulate the case for small government sound money. We had deficit problems, but he always wanted a balanced budget. It was just hard to get there politically. And he believed that capitalism produces prosperity if you let capitalism work and keep the government out of the marketplace. And there is no bigger form of intervention and meddling and disruption in the capitalist system, in the free market, in the marketplace, than quotas on every product in every country at different levels. They're going to have 150 different countries negotiating bilaterally deals with the United States. That's the first thing that's ridiculous. They can't happen. The second thing is they're going to come up with deals that don't amount to a hill of beans, but they'll say, we have a deal. The White House will claim victory. Let me just give one example. As we know, one of the big things that Trump did in the first administration was he renegotiated NAFTA. And NAFTA was the free trade agreement between Mexico, Canada, United States. Before he started in 2017 the trade deficit of the US with Mexico and Canada combined with 65 billion. And he said, That's too big, and we got to fix NAFTA. We have got to rebalance the provisions so that the US comes out, not on the short end of the stick 65 billion. So they negotiated for about a year and a half, they announced a new deal, which he then renamed the United States, Mexico, Canada agreement, usmca, and, you know, made a big noise about it, but it was the same deal with the new name. They didn't change more than 2% of the underlying machinery and structure, semantics. Well now, so now we fast forward to 2024 so the usmca Trump's pride and joy, his the kind of deal that he says he's going to seek with every country in the world is now four years into effect. And what is the trade deficit with Canada and Mexico today, it's 230 5 billion okay? It's four times higher now than it was then when he put it in place. Why? Because we have a huge trade deficit with Mexico. Why because, you know, average wages there are less than $10 an hour, and they're $40 an hour here. That's why it has nothing to do with a bad trade deal. It has to do with cost differences.    Keith Weinhold  46:27   David, this has been great, and as we're winding down here, we have a lot of real estate investor listeners tell us what this administration's overall policies, not just tariffs, but overall policies, mean for future employment, and then tell us about your highly regarded contra corner newsletter.    David Stockman  46:45   Well, those are that's a big question. I think it doesn't mean good, because if they were really trying to get America back on track our economy, they would be fighting inflation tooth and nail to get it down to zero. They would be working day and night to implement what Musk came up with in the doge that is big spending cuts and balancing the budget. They're not doing that. They're letting all these announcements being made, but they're not actually cutting any spending. They would not be attempting to impose this huge apparatus of tariffs on the US economy, but they're not doing that. So I'm not confident we were going in the wrong direction under Biden, for sure, and we're going in an even worse direction right now under Trump. So that's the first thing. The second thing is, I put out a daily newsletter called David stockman's Country corner. You can yes signers on the internet, but this is what we write about every day, and I say A plague on both their houses, the Democrats, the Republicans. They're all, in many ways, just trying to justify government meddling, government spending, government borrowing, government money printing, when we would do a lot better if we went in the opposite direction, sound money, balanced budgets, free markets and so forth, so. And in the process, I'm not partisan. You know, I was a Republican congressman. I was a budget director of the Reagan administration. I have been more on the Republican side, obviously, over my career than the Democrats, but now I realize that both parties are part of the problem, and I call it the uni party when push comes to shove, the uni party has basically been for a lot of wars abroad and a lot of debt at home, and a lot of meddling in the economy That was unnecessary. So if you look at what I write every day, it tries to help people see through the pretenses and the errors of the unit party, Democrats and Republicans. And in the present time, I have to focus on Trump, because Trump is making all the noise.    Keith Weinhold  48:59   100% Yes, it sure has kept life and the news cycle exciting, whether someone likes that news or not. Well, David, this has been great. In fact, it sounds a lot like what Reagan might have told me, perhaps because you were a chief economic informant for him, smaller government, letting the free trade flow and lower inflation. Be sure to check out David stockman's contra corner newsletter if you like what we've been talking about today, just like it was last year, David, it's been a real pleasure having you on GRE today.    David Stockman  49:30   Well, thank you very much. And these are important issues, and we've got to stay on top of them.   Keith Weinhold  49:41   Oh, yeah. Well, David Stockman truly no mincing words. He doesn't like tariffs. In summary, telling GRE listeners that the problem with trade imbalances is inflation attack that instead quell inflation, don't impose tariffs. A lot of developing nations and China have distinct advantages over manufacturing in the United States, besides having the trained labor and all the factories and systems in place, think about how many of these nations have built in lower costs they don't have to deal with these regulatory agencies, no EPA, no OSHA, and not even a minimum wage law to have to comply with. And here in the US get this, 80% of American workers agree that the US would benefit from more manufacturing jobs, but almost 75% disagree that they would personally be better off working in a factory themselves. That's according to a joint Cato Institute in YouGov survey. It's sort of like how last century, Americans lamented the demise of the family farm, yeah, but yet, they sure didn't want to work on a farm themselves. Now there are some types of manufacturing, like perhaps pharmaceuticals or computer chips that could likely be onshore, because those items are high value items. Their value can exceed the cost of being produced in the USA, but a lot of these factory goods, not again. If these topics interest you do a search for David stockman's contra corner, or you can directly visit David stockman's contra corner.com. Big thanks to the father of Reaganomics, David Stockman on the show this week. As for next week, we're back more toward the center of real estate investing. Until then, I'm your host. Keith Weinhold, don't quit your Daydream. Y   Unknown Speaker  51:42   nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC   Keith Weinhold  52:02   You know, whenever you want the best written real estate and finance info, oh, geez, today's experience limits your free articles access and it's got paywalls and pop ups and push notifications and cookies disclaimers, it's not so great. So then it's vital to place nice, clean, free content into your hands that adds no hype value to your life. That's why this is the golden age of quality newsletters. And I write every word of ours myself. It's got a dash of humor, and it's to the point because even the word abbreviation is too long. My letter usually takes less than three minutes to read, and when you start the letter, you also get my one hour fast real estate video. Course, it's all completely free. It's called The Don't quit your Daydream. Letter, it wires your mind for wealth, and it couldn't be easier for you to get it right now. Just text GRE to 66866, while it's on your mind, take a moment to do it right now. Text GRE to 66866   The preceding program was brought to you by your home for wealth, building, getricheducation.com.  

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In this power-packed episode, Keith delivers a masterclass on the current real estate landscape, blending personal insights with market-changing trends. From the nuanced world of home flooring to the pulse of national housing markets, Keith breaks down complex real estate dynamics into actionable intelligence. The episode reveals a market at a critical inflection point: declining home sales, shifting apartment dynamics, and emerging investment opportunities. Keith provides listeners with a strategic roadmap to navigate these changes, emphasizing the importance of adaptability and informed decision-making. Exclusive Takeaway: Get Rich Education offers free investment coaching to help you turn these insights into wealth-building action. Your real estate success journey starts here. Free Resources: Connect with a free GRE investment coach at GREinvestmentcoach.com Show Notes: GetRichEducation.com/552 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREmarketplace.com/Coach Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments:  You get paid first - Text FAMILY to 66866 Will you please leave a review for the show? I'd be grateful. Search “how to leave an Apple Podcasts review”  For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript:   Automatically Transcribed With Otter.ai    Keith Weinhold  0:00   Keith, welcome to GRE. I'm your host. Keith Weinhold, there's been a real estate tragedy in my family. Then this past month, national home sales have plummeted to their worst level since 2009 then something is happening in the market for apartment buildings that shocked everybody and more all today on get rich education.    Speaker 1  0:24   Since 2014 the powerful get rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate investing in the best markets without losing your time being a flipper or landlord. Show Host Keith Weinhold writes for both Forbes and Rich Dad advisors, and delivers a new show every week. Since 2014 there's been millions of listener downloads of 188 world nations. He has a list show guessing the top selling personal finance author Robert Kiyosaki, get rich education can be heard on every podcast platform, plus it has its own dedicated Apple and Android listener phone apps build wealth on the go with the get rich education podcast, sign up now for the get rich education podcast, or visit get rich education.com   Speaker 2  1:09   You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.    Keith Weinhold  1:25   welcome to GRE from Montreal, Quebec to Montrose, Michigan and across 188 nations worldwide. I'm Keith Weinhold, and you are back inside get rich education here in our 11th year, you're listening to one of America's longest running the most listened to shows on real estate investing, indeed, the 552nd consecutive week before we delve into the sad topic of terrible national home sales, the worst since 2009 which is a serious topic, first, a bit More of a light hearted topic, a real estate tragedy of sorts, has taken place inside my family, right inside my parents home, the same home that I grew up in. And you know, it's been a while since I had a good rant in an episode. So before we get to our core content today, my parents just replaced the nice, plush, warm, soft, inviting wall to wall carpets in both of their living rooms with laminate, hardwood floor. Oh no, this is disastrous. I mean, this is an abject property atrocity right in the home that I grew up in. Now, if you're a longtime listener, you know what I'm talking about. If you're newer here, it's probably been a couple years since I mentioned it. You know, everyone has their own quirks and idiosyncrasies, like you have certain ways of thinking about some things in your life, where you just know that you're in the minority of society with how you behave with that thing. Yeah, there are some things that you're counter cultural on. It's part of your unique personality, and it's what makes you you, well, one of my real estate idiosyncrasies and unorthodoxies is that I love deep, plush carpet, not hardwood floor, and hey, I don't expect you to agree with me on this. It's what makes me different. Now we'll talk about the flooring that you choose to use in your rental units in a moment and compare their prices and when you might want to use those things and when you don't. But we're just talking about home here, the flooring that you live on your primary residence. Why would anyone replace carpeting with hardwood, plank flooring? It is uninviting. It is cold, hard, and it even transfers noise more than quiet, comfortable, plush carpeting. And yes, hardwood floors can be heated. And some homeowners do that. They use what are called radiant heating systems, and they are installed beneath the floor, and these systems use either electric cables or sometimes mats or hydronic tubing, which are pipes filled with hot water in order to radiate that heat upwards into the floor. Now, something like that is what you'd be more likely to do in your own home, and not a rental unit, but even if you do that, hard floors are still, well, hard and noisier, like I just don't get it deep, plush carpet is superior. I'm not talking about the shag carpet that was popular 50 years ago, just plush carpet that hit its peak. In the 1990s Oh yes, that is the stuff I'm telling you. I mean plush carpet. That is the stuff that turns a house into a home. Well, my parents did just the opposite. They turned their home back into a house. Oh, dear. And, hey, it's their home. They can do whatever they want. Now, what are the main reasons that I hear about why people prefer laminate, hardwood flooring or luxury vinyl plank flooring over carpeting? That's what the majority of people want to do, and that's not what I want. Well, one reason, and this is the main reason that my parents did it, is that it looks nicer. In their opinion, looks nicer. I don't get it at all. I mean, even most cheap $1,000 apartments have been using like hardwood, plank flooring for close to 25 years now, there's nothing special about the way that it looks. Most of it anyway, some of it can look pretty cool. Now, some people want the hardwood because, well, they say that it's easier to clean. Easy to clean. Why in the world would you have trouble keeping your own home clean? I mean, if there's any space in the world that you keep clean, it is your humble abode. Now I know that it's easier for me to say that because I don't own any pets and still don't have kids, maybe you do replacing carpet for hard flooring is just an unspeakable act. What an uncalled for abhorrence, a repugnance. Other reasons that people say they prefer hardwood or vinyl plank over carpet is that it is allergy friendly. All right. Well, I don't have any trouble with allergies. But here's the thing that's even more confounding, most people that install a hard flooring. Well, the next thing that they do, and this is exactly what my mom and dad say that they're going to do next now that they put the hardwood floor in, is find some area rugs and cover it up so people put carpet on top of the hardwood floor anyway, but then yet, that carpet cannot be plush and padded underneath like real Carpet would be, because it's just like a piece that's rolled out, plus it cancels out, then all these pet friendly and allergy free benefits, plus it might be even harder to clean, because now you got to clean both the carpet and the edges of the room where the stupid hardwood flooring is showing I mean, it makes zero sense, so this just all compounds how I am confounded on how almost everybody in the world, it seems they want hardwood floor. I feel like I'm the only person in the world sticking up for carpeting. I do not expect you to agree with me here. It is just my, I guess, oddball preference. I also do a lot of exercises down on the floor. That's where the best high intensity interval training workouts take place. Down on the floor. Plush carpet is best for that too. Oh, the myriad reasons that carpet is superior, I'll tell you. Well, I'll next be staying at my parents place in two months, as I'll spend a lot of July there, and that's when I will first be witness to this transgression, this incomprehensible abomination. I mean, it is almost malfeasance.   The reason that I care more about this than most sons of parents would is that my parents have lived in the same home since I was age one. I have a lot of memories there, and when I visit my parents in rural upstate Pennsylvania, I sleep in the same exact bedroom that I have since age one. Really special continuity there. What's more important than the flooring changing in the two living rooms is that, like I've told you before, I won the parent lottery, I did not have an affluent upbringing, but my brother and I had a top 1% childhood anyway, because we have two married, committed parents that are still together, still healthy and loved us. I phone my parents at least weekly, and I send them messages all the time. I guess it's a good time to think about that as this is the last episode before Mother's Day, and if you did not win the parent lottery, like I did in the way that I just described. Well, the good news is that you can do something about it. You can provide that same stable, nurturing environment to your children, and that way, they will win the parent lottery. Now, when it comes to. My rental properties, I do have hardwood flooring virtually everywhere and in every property, from single family rentals up to apartment buildings, because I don't have to live on it now, I probably do have some bedrooms in those rentals where there's carpeting, yeah, I mean hard floors that makes sense for the durability in a rental. I mean, with rentals, you might have to replace the carpet every three to five years. That is cost prohibitive. So for real estate investing, hardwood flooring, which, again, it's really a trend that became widespread in America about 25 years ago. I mean, that trend was really good for real estate investors. Tenants actually prefer this intolerable condition, perhaps much like you do. Now let me talk about five main types of flooring, how much they cost per square foot, and where you might want to use different flooring types in different situations, as we've already established. For me, it is carpet, carpet, carpet, wall to wall, everywhere, except for kitchens, bathrooms and maybe the laundry room. Seriously, though, for you and how you want to think about this and these prices include the total for both the material and the installation is for hardwood plank flooring, which is that atrocity that my parents committed. Expect to pay about $25 per square foot. And of course, all these costs are going to vary based on the wood species, the finish and the part of the world that you're in for LVP, luxury vinyl plank that's about $8 installed. LVP is a good choice because it mimics the hardwood esthetics. It's waterproof, and as you can see there, its cost is less than half of that of hardwood plank. So LVP can be a good choice for bathrooms and maybe a kitchen, and though the name luxury might be cheapened or diluted somewhat in that name, LVP, it's a bit over named. I suppose it's that that name is given to help distinguish it from vinyl flooring. Because when you hear the term vinyl flooring, what do you think of you think of sheets, something that comes in a roll in sheet vinyl only costs maybe about $5 installed. And then carpeting installed, my favorite at home, but not in rentals that costs about $6 per square foot. And then the last major flooring type is tile, and the cost of tile is really all over the place because of its different material types. Tile can be made of so many things, going from cheapest to most expensive ceramic. That's about $20 per square foot. Again, this is the cost installed for both the materials and the time it takes to install it, porcelain, 20 to 25 natural stone tile can be 40 bucks or more, and then glass tile can be a little more expensive than that, yet. So those are the approximate prices for your flooring, what you can expect to pay because, of course, plank flooring and tile, it doesn't have to be replaced as often as carpet and sheet vinyl. That's something to keep in mind when you think about those prices. But yeah, I have bought apartment buildings before, where, when I bought it, every unit was carpeted, and then as each tenant moved out, one by one, I would have my property managers contractor replace it with hard plank flooring, the radiant heat that you'd place beneath hard flooring that I described earlier, that is cost prohibitive to put in a long term rental in almost every case, that's something you'd only want to do in your own home, or maybe, just maybe a luxury short term rental in a cold climate, Like a ski resort town or something like that. So yes, you have now learned about one of my odd quirks, and you've learned about flooring types. Another of my idiosyncrasies is my preference for back scratching rather than massages. But that has nothing to do with real estate, and we've got more important topics to move on to heck. Come on, though, you might have some weird quirks, even more weird than mine. In fact, maybe real estate investors in general have more quirks than mainstream society. Because, you know, real estate investing is a little countercultural itself, right? We own things that pay us to own it every month with mainstream society and 401, KS, you have to pay it with every paycheck. Now. Who in the heck would do that?    The title of this week's episode has to do with the fact that spring existing home sales are now at their worst level since two. 2009 the worst in all that time. Now, and understand when I say home sales, that means the volume of sales, the number of transactions. We're not talking about the prices now, the outlook for home prices is also less rosy now as well. I'll get to that shortly. But why are the number of property transactions at their lowest level in 16 years like this? Let's listen in to Diana Olick at CNBC. She's talking about March, but that's the newest month reported. You got to remember that real estate stats run in arrears more so than most essay classes. This report is a real bellwether for the spring housing market and how this year could turn out. This is a little over a minute, and then I'll be back to comment.   We also have some housing data just cross the tape. Diana olik Has that for us. Diana, Well, David, existing home sales in March fell a much wider than expected, 5.9% from February to a seasonally adjusted annualized rate of 4.0 2 million units sales down 2.4% from March of last year, and that is the slowest March sales pace since 2009 the Great Recession. Now remember, this count is based on closing, so its contracts likely signed in January and February, when mortgage rates were over 7% but it was before the market volatility of April, supply is rising fast, 1.3 3 million units for sale at the end of March, up nearly 20% from the year before. That makes a four month supply, which is still on the lean side. Six months is considered a balanced market. More inventory and slower sales are starting to put the chill on prices. The median price of an existing home sold in March was $403,700 that's still an all time high for the month, but it's only up 2.7% from last March, and that annual comparison is shrinking. First time, buyers made up 32% of the market, the same as last year, they should be around 40% all cash dropped to 26% from 28th the year before, but investors house steady at 15% of sales. Sarah, all right, have a bad combo, weaker sales, higher prices. Diana, thank you very much. Diana Olek.   okay, we just learned that the latest month shows the slowest spring housing market for that month since 2009 and that the supply of available homes is up 20% since last year. All right? Well, if the supply of homes is up, then why is the volume of sales down? Well, it's the same reasons that we've had for a couple years soured affordability and the ongoing lock in effect, and that soured affordability is just more set in I hope you caught it. Note that this 16 year low in sales volume is for existing homes, okay, brand new home sales are healthier. The nation is still undersupplied of housing Overall, though, with four months of supply, of course, six months is that balance point. Now, the worst news here, with this low sales volume is not affecting the homeowner or the investor. It is affecting the renter somewhat more, because they're having to stay as renters. But it's really tough. Just horribly bad news for people that are in the business of home sales, like realtors and other agents. Mortgage lenders are losing business too. So are title insurers, moving truck companies, furniture companies, and for those consumers in the market to buy and sell homes. It's actually troublesome news for society. Less residential mobility means less economic mobility and more people stuck in place. And how are we going to get Americans moving again? It is lower mortgage rates. It's probably not going to come from a substantial lowering of prices. Prices keep rising, as you heard in that clip, up 2.7% year over year, but as we look out in future months, you know, I can feel it. Price growth seems to be flattening out. Zillow and some other agencies have lowered their home price appreciation forecast for the year, I really keep up on this stuff in research, in my estimate is that the consensus is that there will be zero to 2% home price growth this year. That's not me saying that. That's me amalgamating what others say, and they don't always get it right, and this year still has a long way to go, but you know, there is just this sort of general malaise in the real estate market where there's not a lot of activity for primary residence buyers. In that clip, you heard that investor purchases are steady, constituting 15, one 5% Of home purchases, just like they did in the previous period. So that's what a low sales volume means, and that's who is affected. It is not a vibrant market out there. I still don't see anything on the horizon that could make home prices jump as much as 10% this year, not even substantially lower mortgage rates could do that. In my opinion, tariffs impact to construction costs over the next few months. You know, it's probably quite a bit less than you think. The prevailing current view among the number of developers for now is that construction costs will increase between one and 3% on wood frame builds. And wood frame builds that represents the vast majority of apartment and build to rent projects and now that one to 3% that's by no means immaterial, but it's also not some crazy surge like some headlines have suggested. So as you're out there listening to media reports on the housing market, as you can see, you've got to listen closely to what you're being told. The volume of sales and the median price are two very different things, and they're both moving in different directions, sales down, price up, also the existing home market and the new build home market are, of course, different, but you got to listen closely sometimes in order to pick that up. That also helps to be attentive to if you hear that new build prices are falling, you got to think about what that means, because in recent years, builders have responded to weak affordability by building smaller homes to try to make them more affordable, so they might be selling for actually more money on a square footage basis, even though their price is lower, it's because the homes are smaller. And then another thing is, when you hear that sellers are cutting prices, be attentive to what that really means. For example, say that median home values in an area are 450k and if a seller advertises a perfectly median home for 475k therefore it's a little overpriced, and say it doesn't sell in a month, and then they drop the price to 460 and sell it for that well, then what they've done is that they cut the price, yet at the same time, they moved the median price up from 450 to 460 so despite a price cut, that was about a 2% gain in sale price there in That example, that is how a price cut results in moving up in areas median price. So there's a lot to be attentive to when you look at news like that. As volatile as stocks have been lately, a lot of people are grateful to have their dollars invested in really stable real estate. When Stocks are volatile, the rent just keeps coming in. In fact, in a let's look at history over hunch's vein, when stocks crash, which all define as a loss of 20% or more, what happens to home prices now, a while ago, here on the show, I discussed what historically happens with home prices during recessions. But this is different. This is what happens during stock market crashes, because the stock market is not the economy. Aside from the one bad mortgage blow up of a housing market induced economic recession from 2008 to 2010 which was bad. Home prices do not go down when the stock market crashes. In fact, real estate prices usually rise when stocks plunge hard. Let's look at the five other times that this has happened since 1980 and we'll take the S, p5, 100 index high to its low. All right, in november of 1980 the S P was at 135 points. And doesn't it sound funny to say that that sounds like a ridiculously small number? Yes, the S P was at 135 points. Then by August of 1982 almost two years later, it tanked to 109 during that time, home prices went up 7.2% then in the late 80s, it was August of 1987 the S P was at 329. In November of that year, it fell to 245, I mean, that was a massive stock drop of almost 35% in just about three months, the result, home prices went down 1.7% but that happens almost every year, from summer to late autumn. In August of 2000 the S P was at 1485 by February of 03 it went down to 803 37 I mean, that was a major stock crash. During that time, home prices went up 11 and a half percent, and then we got into COVID. Times, March of 2020, 3277 was the level April of 2020, just a month later, down to 2653 home prices went up 2.1% during that month. And then finally, December of 2021, 4675 October of 2022, 3726 that was a big stock market drawdown during that time, home prices went up 5.3% so there you go. The stable nature of real estate is something that's a really valuable attribute during massive stock market drops. And I think there are a lot of people that don't realize that since World War Two, home prices have only fallen significantly one time, and it was that awful period around 2008 now, in fact, you know something interesting related to this, last month, I took that cog railway tour that goes to the top of Pikes Peak in Colorado. You might have taken that train before. It's pretty popular. It's a nice way to spend an afternoon. Well, on that cog railway tour, I got talking to a passenger. He was there with his wife and family, and this was an intelligent, professional guy. He worked in the VE printing space, so he was pretty interesting to talk to. I asked him about that. And this guy, this passenger on the train, he asked me about real estate, once he knew that that's my field. He said the strangest thing to me, but I think a lot of people think this way. He asked me, don't real estate prices have a 10 year cycle? They have a price correction and go down every 10 years, and then the values start going back up again. What I didn't laugh in this guy sure wasn't stupid. I mean, hey, he's in the 3d printing space, and maybe I have some misconceptions about his field too. But it's almost as unlikely that home prices will fall appreciably than that grocery store prices would fall significantly. Both things really unlikely. I don't know how people think things like this.    To summarize what you just learned in this segment, hardwood flooring in the living room is an abomination of inhumane proportions. Existing home sales volume hit low levels not seen since 2009 home prices are still rising, but the pace of that growth is slowing, and when the stock market takes a big hit, real estate historically performs well most of the time. We're talking about residential real estate in the one to four unit space so far coming up a trend in the larger apartment building world that shocked a lot of experts. That's next. I'm Keith Weinhold. You're listening to get rich education.    You know what's crazy? Your bank is getting rich off of you. The average savings account pays less than 1% it's like laughable. Meanwhile, if your money isn't making at least 4% you're losing to inflation. That's why I started putting my own money into the FFI liquidity fund. It's super simple. Your cash can pull in up to 8% returns and it compounds. It's not some high risk gamble like digital or AI stock trading. It's pretty low risk because they've got a 10 plus year track record of paying investors on time in full every time. I mean, I wouldn't be talking about it if I wasn't invested myself. You can invest as little as 25k and you keep earning until you decide you want your money back. No weird lockups or anything like that. So if you're like me and tired of your liquid funds just sitting there doing nothing. Check it out. Text family. 266, 866, to learn about freedom. Family investments, liquidity fund again. Text family. 266, 86    Hey, you can get your mortgage loans at the same place where I get mine at Ridge lending group and MLS, 42056, they provided our listeners with more loans than any provider in the entire nation because they specialize in income properties. They help you build a long term plan for growing your real estate empire with leverage. You can start your pre qualification and chat with President Caeli Ridge personally. Start now while it's on your mind at Ridge lendinggroup.com, that's Ridge lendinggroup.com.   Speaker 3  29:53   This is the king of commercial real estate, Dolph de Roos. Listen to get rich education with Keith Weinhold. And don't Quit your Daydream.   Keith Weinhold  30:10   Welcome back to get rich Education. I'm your host. Keith Weinhold, being springtime, it's also graduation time. If you're looking for a gift idea for a graduate, consider doing what I did. My niece is about to graduate from high school. That's my brother's oldest daughter. I gave her two gifts, cash plus gold cash because, I mean, come on, any 18 year old wants something that they can use. You want to give them something that they want. But I gave gold as well, not because it's in a massive bull market right now, which it is, but saving that can help her tangibly see and understand the diminished purchasing power of the dollar over time. Be mindful, dollars are just currency, but gold is money. So yes, I like my niece, but apparently not enough to give her a little rock turnkey property. As we know, wannabe homeowners have been roughed up with poor buyer affordability that started around 2022 they must either patiently wait for Mr. Beast to give them a home, or they need to keep renting apartment demand just could not keep up with 2023 and 2020 four's massive surge in new apartment construction that left a lot of units vacant. It meant that any new renters were quickly absorbed, and as a result, rent growth stayed flatter than a soda left open for a week. Builders overachieved, and renters under showed back then, but in 2025 and 2026 new apartment construction deliveries are going to keep falling from their peak even in 2027 that's probably going to happen. And we can already project this, because it takes two years, basically, to build an apartment from permitting to completion and permits are down. The dynamics of the apartment market are pretty straightforward. It takes around two to three months to turn permits into construction starts, and then it takes an additional 19 months to complete and deliver new units. So that's the two years or so that I'm talking about. The past high housing starts have therefore shown up as completions here. In recent months, the high completions are predominantly in southern states, and that's exactly why apartment rents have been falling in places like Atlanta, Charlotte, Tampa, Dallas and Austin. Even though those are the places that people are moving to, oppositely in California, it is especially tough to get permits, and tougher even yet to get apartments completed, there will be acute housing shortages in California. If recent past trends hold, then homelessness is going to be an ongoing problem. Moderate income workers cannot make ends meet, and therefore they're going to leave the state, California simply needs to build more housing to reduce the homeless problem and help out the moderate income workers. The real surprise is that today, national demand for apartments keeps coming in at high levels that defy even the most bullish forecasts. Real page recorded the best first quarter for net absorption in more than 25 years. It was 138,000 units. Costar called it the second best q1 in more than 25 years with 128,000 units. And now those numbers don't mean much to you until you realize that this century apartment demand absorption, you know, is typically in a range of 30 to 80,000 units per quarter, and we're looking at double, triple or quadruple that now. And what all that really means is that there is a surprisingly healthy level of well qualified demand for US apartments. All right, so this net absorption that I'm talking about, which is move ins minus move outs, that being over 100,000 units like this, that's something that you might see in busier leasing seasons, like towards summer q2 and q3 but rarely in q1 and apartment demand. It came in hot in nearly every region of the country. So what is going on here? What are the reasons for this surging apartment demand? I mean, sure, for one, it's the one that you already realized. Eyes, fewer people can buy houses. But it's more than just fewer people can buy houses, it's also, if you build it, they will come. I mean, cranes have dotted skylines in US cities for the past few years, apartment construction soared. It's also wage increases. They have outpaced inflation, and both of those have outpaced apartment rent growth, helping with affordability. Another reason for surging apartment demand are those baked in demographics. We had this surge in US births from 1990 to 2010 and that means that think about the age that they are now. That means this group is hitting peak. Let me get out of my parents house age. A whole lot of Netflix accounts are being split into those. People are moving out and getting an apartment. Well, with this in mind a surge of apartment demand in fewer new apartments being built over the next two years. You know, you think about what this means for a while here I've discussed how in real estate, today's best opportunities are one to four unit turnkey properties, especially new builds and also burr properties. I mean, those things have been the MVPs of this cycle, and you keep finding those properties and buying them at GRE marketplace, but apartment buildings, I mean, they're probably warming up in the bullpen by now, I might be able to add those to the mix soon, and to add those to the list about where the opportunity is, because apartment building values have been suppressed Ever since mortgage rates spiked in 2022 but it's probably not time to swing the bat quite yet. Of course it is in some cases. There are always some exceptions, but when you look around today, you know you got to consider apartment landlords. They still got to commonly offer concessions to fill their rent rolls. They're having to give away a free month's rent here and waived some fees over there. But demand, you know, it really tangibly, is starting to catch up with supply now, and when it comes to rent growth, it's still been pretty pathetic for apartments. Okay, apartments still lag behind single family rentals. Now apartment rents, they're only up a week, 1.1% year over year. Really weak. That's the latest figure, a paltry 1.1% apartment rent growth less than inflation then, and that's per real page market analytics, incredibly that 1.1% is actually the highest apartment rent growth rate in 21 months. So the bottom line here is that the apartment market, it has been through the wringer. They've been beaten up by rate hikes and drowned in supply and ghosted by demand. But finally, after years of gloom, the clouds are starting to part for apartment buildings, supply slows and demand grows here at get rich education, you know, I'm trying to give you the knowledge in the tools that I wish I had when I began, where the opportunities are, how to think about real estate, how to know about how you get paid. I mean, knowing all that sooner really would have made my life easier, like frameworks through which to understand real estate investing and the resources so that you can make it actionable and build your real estate portfolio. You'll notice that our provider network at GRE marketplace has recently expanded, and perhaps the best tool of all, that's our free in house investment coaching. We make it easier and hold your hand through the process of buying your first investment property. If you're a more experienced investor, our coaching helps you assess and evaluate the GRE Income Property inventory and help you decide which geographies seem to be most conducive to your goals, and of course, find that real estate pays five ways. Kind of property. Don't let uncertainty prevent you from taking action, because GRE coaching is free access those off market deals. There's no agent that has to be compensated. You'll get free help along your journey, from making the offer, submitting your earnest money, inspection, appraisal, your management agreement, what your closing day is like, and more or perhaps the coaching will help you decide that it's not the right time for you to add income property based on your own unique circumstances. We help you do it all and make it easy. I often like to leave you with something actionable for a free GRE investment coaching Strategy Session customized just exactly to you. Start at GREinvestment coach.com until next week. I'm your host. Keith Weinhold, don't quit your Daydream.    Speaker 4  40:03   Nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC exclusively.   Keith Weinhold  40:27   You know, whenever you want the best written real estate and finance info, oh, geez, today's experience limits your free articles access and it's got paywalls and pop ups and push notifications and cookies, disclaimers, it's not so great. So then it's vital to place nice, clean, free content into your hands that adds no hype value to your life. That's why this is the golden age of quality newsletters, and I write every word of ours myself. It's got a dash of humor, and it's to the point because even the word abbreviation is too long, my letter usually takes less than three minutes to read, and when you start the letter, you also get my one hour fast real estate video. Course, it's all completely free. It's called The Don't quit your Daydream. Letter, it wires your mind for wealth, and it couldn't be easier for you to get it right now. Just text GRE 268, 66 while it's on your mind, take a moment to do it right now. Text GRE 266, 866,   Speaker 1  41:42   The preceding program was brought to you by your home for wealth, building, get richeducation.com

When the world's moving fast, the right mindset and smart moves can make all the difference. But how do you stay ahead when the landscape is constantly shifting? In this exponential episode, Robert Helms is joined by none other than Rich Dad Robert Kiyosaki for a dynamic conversation that covers everything from current events and economic policy to market cycles, investor mindset, and more. With decades of experience challenging conventional wisdom and helping millions rethink their approach to money, a chat with Robert Kiyosaki is always insightful ... and never dull. Tune in for two Roberts and a discussion you won't want to miss! Then don't touch that dial ... We're headed to the DFW Metro for our market spotlight.  

I used to scoff at Wall Street, believing the stock market was the last place to build real, life-changing wealth. I leaned exclusively on real estate, private businesses—even Bitcoin—to grow my net worth. But times change. I've softened my stance on equities and now see a place for stocks in my portfolio—just not the way most people do. I think of them as cash-flowing assets, much like real estate, following the approach of Andy Tanner, Robert Kiyosaki's “Rich Dad” stock advisor. Over the past two weeks, I decided to put Andy's strategy to the test by selling covered puts on companies I wouldn't mind owning. In that short span, I've already pocketed a 4% return. Sure, it could be beginner's luck—or it might be the rich option premiums on names like Tesla and MicroStrategy—but I'm off to a promising start. Can I realistically expect 80–100% annualized returns? Probably not, especially once I'm assigned and actually own some of these shares. But those who follow Andy's more conservative, textbook version of the strategy often cite annualized returns of 25%—and that's what I'm aiming to learn. So I'm enrolling in his next Cash Flow Academy course to master the details. The takeaway? Even an old dog like me can learn new tricks, so long as he keeps an open mind. Don't worry—I'm still a real estate guy at heart. But I appreciate having some liquid, income-producing positions, and this feels like a smart way to do it. If you've got a retirement account that could use a boost, you might find this approach especially appealing. To hear why I've done a complete 180 on stocks, tune into this week's episode of the Wealth Formula Podcast, where I sit down with the cash-flowing-stocks guru himself, Andy Tanner. P.S. Don't miss Andy's free upcoming event—details here: https://yv932.isrefer.com/go/siwmo/ccc/

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/