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Robert Kiyosaki shares a powerful lesson on failure, sales, and the one habit that separates entrepreneurs from everyone else. In this talk, he reveals why school is teaching the exact opposite of what success requires, the brutal sentence his rich dad told him at 26 that changed his life, and what fighter pilots understand about failing that most people never learn. This episode will challenge you to stop avoiding the mistakes that are actually trying to make you rich.Source: Robert Kiyosaki (Rich Dad Poor Dad) · How To Be Successful In YOUR Business OpportunityHosted by Sean CroxtonFollow me on InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
If your sales are slow and your effort isn't producing results, this episode is exactly what you need. Ray Higdon breaks down the 10 specific reasons why people aren't buying from you — and these aren't the generic tips you've heard before. From not talking to enough people, to focusing on your solution instead of your prospect's problem, to the often-overlooked mistake of sending a video that's completely incongruent with your invite, Ray exposes the real friction points that are quietly killing conversions for network marketers and salespeople at every level. Ray also goes deep on the belief barriers that most sales trainers never address: what to do when you secretly don't believe your product will work, when you're unsure of its value, or when you don't feel like you deserve the income you're chasing. He covers the critical role of posture, why sloppy follow-up is costing you more sales than any objection ever could, and how a mismatched social media bio can send prospects running before you even get to your pitch — sharing a real client example of Christie Morgan, who generated $100,000 in personal commissions in under 60 days once her outreach and bio aligned. The episode closes with one of the most powerful — and most ignored — sales principles: mental rehearsal. Ray challenges you to stop rehearsing failure and start visualizing the win, connecting this mindset shift to both elite athletic performance and a foundational scripture from Mark 11:24. If you're in a product or service you believe in, this episode is your reminder that getting better at selling isn't optional — it's your responsibility. —
Keith welcomes back Rich Dad author Robert Kiyosaki to discuss why debt, inflation, and financial education are critical in today's economy. Robert challenges traditional advice like "save money and pay off your house," explaining how understanding good debt and owning real assets can accelerate wealth while inflation quietly punishes savers. They explore how family background and early beliefs shape our money mindset, and why questioning conventional wisdom is essential. The conversation ultimately stresses that financial education only matters if you take action and intentionally position yourself for turbulent times instead of fearing them. Episode Page: GetRichEducation.com/608 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREinvestmentcoach.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments. For predictable 10-12% quarterly returns, visit FreedomFamilyInvestments.com/GRE or text FAMILY to 66866 Unlock truly passive real estate income—visit flockhomes.com/GRE today to see if your properties qualify for a 721 exchange with Flock Homes. To get in the best physical, mental, and professional shape of your life, go to DanielThomasHind.com and apply for Daniel's intensive 1-on-1 coaching for burnt-out entrepreneurs and executives. Will you please leave a review for the show? I'd be grateful. Search "how to leave an Apple Podcasts review" For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— GREletter.com Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript: Keith Weinhold 0:00 Keith, welcome to GRE. I'm your host, Keith Weinhold. This week, the number one selling personal finance author of all time, Robert Kiyosaki of Rich Dad Poor Dad, returns to the show, revealing that he's in debt to the tune of $1.2 billion with a B. Why he believes a depression is coming, and he strongly espouses financial education today on Get Rich Education, Keith Weinhold 0:29 you know, Mid South Homebuyers, that top Memphis turnkey provider. I learned that a secret weapon behind their explosive growth is more than just you buying their properties, it's an executive coach for nine years now, their CEO, Terry Kerr, and his COO, Pat Nix, have worked privately with a coach who I've now learned from too, and he doesn't market himself online anywhere. After 12 years behind the scenes, that coach is now making himself available exclusively for GRE listeners. His name is Daniel Thomas Hind. If you're a hard-charging business owner or investor who wants to get in the best shape of your life, physically, mentally, and professionally, you can fill out an application for a free consult. This is private one on one coaching for those willing to go to uncommon lengths to achieve uncommon results. Thanks to Daniel, we've all become better leaders, better operators, and better men. It started by showing up for ourselves. Now it's your turn. Go to Daniel Thomas hind.com H I N D, that's Daniel Thomas hind.com and sign up before Spots Fill Keith Weinhold 1:41 Flock Homes helps multifamily owners exit the operator grind, whether it's your sixplex or a 50 unit apartment, through a 721 exchange. This defers your capital gains tax. It's a strategy long used by institutions. Now you can swap tenants and toilets for passive income and zero management. Request your initial valuations. See if your property qualifies at Flock homes.com/gre That's F L O C K homes.com/gre Corey Coates 2:14 You're listening to the show that has created more financial freedom than nearly any show in the world. This is Get Rich Education. Keith Weinhold 2:30 Welcome to GRE from Williamsport, Pennsylvania, to Williams, Arizona, and across 188 nations worldwide. You're inside one of America's longest running and most listened to real estate shows, this is Get Rich Education. I'm your host, Keith Weinhold. And with Father's Day this month, it's apropos to talk about Rich Dad. It's been said that the objective of parenting is to turn a liability into an asset. The book Rich Dad Poor Dad has now sold over 40 million copies, and it's been translated into 51 languages. One strong thesis in the book: well, there are a few of them: the rich don't work for money, savers are losers, and your house is not an asset. I think any regular listener here to the GRE podcast is already initiated on this. Savers or losers, because inflation debases your prosperity, and your house is not an asset, because it takes money out of your pocket every month. An asset puts money in your pocket every month instead. And I can see Robert now as he's preparing to take the mic with me here, he's got a blown up visual of his cash flow board game behind him, and then in front of him he's got a few books, including two books that he co-authored with Donald Trump, but this is before Trump was ever a political candidate, so it was before all that, and we're certainly not here to talk politics today. A central theme of the Rich Dad world is that the path for your significant financial betterment is rather than cutting your expenses, increase your income. This is the root action behind the mantra: don't live below your means, grow your means, but see, living below your means is easier. That's the easy thing to do. It's even myopic, say move into a lesser housing situation, or cut out going on vacations. Growing your means takes some education, like how to start a business, or how to own real estate. See, when you deposit money into a bank, all of a sudden that bank has a problem, they owe you interest on it, it's an expense for them. So the bank's job is now to lend your money out to somebody else and make a higher interest rate on it than. Lower interest rate that they're paying you on your deposit. All right. Well, then one direction to focus your education is to start acting like a bank yourself. How do you practically do that? How do you be the bank? Well, just like the bank, you can borrow real estate at a 7% mortgage rate. Now you've got the problem, you've got a monthly mortgage payment you need to make, so you need to beat 7% How are you going to do that? You better get it right. Well, with tax deductions, you might really be paying five to 6% Meanwhile, the real estate that you've carefully identified and invested in with your borrowed capital can earn multiples more without taking high risk, and actually that five to 6% effective cost of capital that you've got is zero, because that monthly payment is all outsourced to your tenants anyway, and what made all this possible for you? Debt made it possible, and now you're acting like the bank, and banks often have the tallest skyscrapers in your city for a reason, because they make money on those spreads all over the place, and now you're doing the same thing. This is an example of growing your means. The bank will hand you 500k to buy a new home or rental property, not for stocks. They won't do that for crypto, not for your 401k not for a business idea that popped into your head at 3am Only real estate, the same institutions, banks that manage your savings and study every asset class, and are very conservative, and have armies and armies of analysts. They will only lend you a half million dollars for one thing: real estate. For a few years, I was a writer for the Rich Dad Advisors blog when that was a thing. Robert and I were most recently together publicly last year when we both served as faculty members on the Terrific Real Estate Guys Investor Summit at Sea in the Caribbean. Let's talk to Robert. Keith Weinhold 7:18 I'd like to welcome back to the show for his fifth appearance here on the GRE podcast. Well, just the number one selling personal finance author of all time. He wrote Rich Dad Poor Dad in 1997 and has ruled the Rich Dad world ever since. It's a warm get worse education. Welcome back to Robert Kiyosaki. Robert Kiyosaki 7:38 Thank you, Keith. You know, nobody's more surprised about the success of Rich Dad Poor Dad than me, because it was turned down by every publisher in New York. It was like Simon and Schuster and all these guys, and they said, Why are you turning it down? They said, You don't know what you're talking about. It was consensus about the five editors of different book companies was what you're saying doesn't make sense, that's how strange it was back 1997 and now it's the number one in the world. Keith Weinhold 8:10 This is often how it is when something strikes someone differently, like the Star Wars movies had difficulty getting traction because it was so unusual, and fortunately, Robert, today the consensus among readers has seen that, oh my gosh, Rich Dad Poor Dad changed my thinking more than anything else. The contrarian thinker, Robert Kiyosaki 8:34 you know, strike Rich Dad, Poor Dad. My poor dad was academic, you know, PhD, yeah. So he'd be the kind of guy that says your book makes no sense, whereas my rich dad never went to school because his father died when he was 13 and he had to take over the family business. So much of a young person's life is predicated upon their parents or where the family or the culture you come from, and I've been studying more of that, like let's say I was raised in Alabama, I'd have a southern accent but because of the environment it presents it upon you, as the same as money, if a child is born into a poor family, or in my case an academic family, the value systems are all different. My family, and it's still true today. Got to go to school, get a job, and get a pension with the government. That's their whole belief system, and they're so proud of this. Is my brothers and uncles, and all that. They're so proud when their child has what's called a GS, and a government service pension, that's the whole idea on finance, get that pension, job security, Keith Weinhold 9:49 yeah, Speaker 1 9:49 nothing wrong with it, nothing wrong with it, but a lot of times we can't hear something because of what's been compressed into us by our culture, our. Family, so my, you know, my poor dad was always, you have to get your PhD, or what? God got a PhD. So my brothers and sisters, their kids are all getting their PhDs. It's fascinating. It's fascinating. Keith Weinhold 10:14 Yeah, when your poor dad tells you you need to get your PhD, and you're asking for what? Maybe the answer was for him. So our parents, yes, they're often our first teachers. Speaker 2 10:25 It's just values, very different values. And the more I kind of study it, I don't think I'm a good student of it, but there's this thing called a paradigm matrix, and a paradigm matrix is what is like a cookie cutter, so like father, like son, you know, like mother, like daughter, so much of our lives are transferred by our parents and our schools and things like this, and so that's why Rich Dad Poor Dad, for some people it works, but when it first came out, 1997 as you said, it was strange. I said, you know, the savers were losers, and today everybody knows inflation is going to the roof. I said, your house is not an asset. I got hammered for that one. Keith Weinhold 11:11 Right. Speaker 1 11:11 Rich don't work for money. Those are my three rich dad rules. Rich don't work for money, savers are losers, and your house is not an asset. I built Rich Dad Poor Dad around those three rules. I didn't follow my poor dad, those were his guiding lights. You know, you have to have job security, and you have to have a government pension, and my house is my biggest asset. And so you can't hear the person because you already have that paradigm magic, or that cookie cutter inside of you. This is my value system in my family. If I didn't get my PhD, I was stupid. I never got one. But anyway, you know, Keith Weinhold 11:50 just because you believe something for a long time doesn't make it true, Speaker 1 11:55 correct? And what's happening? Because I wrote Rich Dad Poor Dad, because I could see this economic times coming, 1971 named Nixon took the dollar off the gold standard, and I knew at that time we're going to have hyperinflation, so that it hasn't hit us quite yet. 1971 was august 15. Nixon's taking the dollar off the gold standard, and you watch what's going to happen next few years. We're going to have hyperinflation that we've never seen before, and it's gonna make the poor and middle class poorer. The rich will get richer, but poor and middle class will get poorer. Tragically, Keith Weinhold 12:30 that is such an appropriate time to bring this up, Robert, because a lot of people are drawing parallels between the 1970s two waves of inflation during that decade, and what's going on today. I mean, there is so much fuel now that could ignite higher inflation. You've got the cumulative effects of the Iran war and the energy shocks and bottled up supply chains. And Robert, I don't know if you've heard it yet, but you and I's mutual friend, Dr. Chris Martinson, yeah, peak prosperity, there, Chris Martinson, he recently said that he would not be surprised to see 18 to 20% annual inflation in the next two to three years. That's exactly what he said. Speaker 2 13:12 Yeah, but it's good for those who have assets, right? You see what, when things inflate, you know, like chickens and eggs and milk go up, but so do assets go up, most of them, like gold and silver, will go up, but the purchasing of the dollar will come down. Inflation is a tax, that's all it is. Keith Weinhold 13:33 So much potential for inflation there, and a lot of this really ties in with debt, about how debtors can be enriched inflation. I think about the cantillion effect, meaning that in inflationary times those closest to the money printer win, and that usually tends to be governments, large banks, corporations with easy credit scores, but a lot of people don't realize that we can benefit from that too is everyday investors that use leverage prudent debt, Speaker 1 14:05 right, and tell you, in effect, is basically what interest rate can you get, and how easy is money for you, and I use debt, I'm 1,000,000,002 in debt, and that scares the crap out of most people, but I use debt to get rich, and most people use debt to get poor, and again, that's family, what your education says. So, a lot has to do with early childhood development, and all that stuff. The more I study it, it really goes back to before a child was like 15. The cookie cutter has been cut. Keith Weinhold 14:36 Yes, it goes back to not always having to believe everything that you think. Speaker 2 14:40 We all have access to education. I have my cash flow game here. I teach people how to use debt, and Dave Ramsey says don't use debt. Well, he's a smart man too, Dave. I like him a lot, and most people should listen to Dave Ramsey, but if you're going to use debt, you'd better take some education, so. To go 1,000,000,002 in debt, man, you better know something. People aren't living paycheck to paycheck, they're living credit card to credit card now, and getting wiped out. I hate to laugh, but it's so obvious. You go, because they have no financial education, and that's why my book was turned down by all those academics in New York City, the publishers say, you don't know what you're talking about. How can I say your house is not an asset? How can I say savers are losers? How can I say the rich don't work for money? And that's what Don't Rich Dad Poor Dad on. And now it's been an international best seller, number one in the world for like 25 years. Keith Weinhold 15:39 Yeah, well, it's so interesting that you bring up Dave Ramsey here, Robert. He often gets his followers to make a debt-free scream when they're debt free, and you know what I think, Robert, for those that scream that they're debt free, what they're doing is they're postponing screaming that they're job free or job optional, they could have been prudently leveraging dollars for profit, instead, like you and I do. Speaker 2 16:06 Well, let me just say, Dave Ramsey's advice is good for most people. I'm saying, if you're going to learn to use debt, you know, if all you want is a job and a pension, you don't have to study that much. The biggest mistake I think ever made was at 401 k. It's going to wipe out boomer generation. It's going to.. that's the memos. I wrote this book. Here's who stole my pension, and that's when it's going to nail the boomers. They're finished, because their pensions are going to get stolen. They're four 1k IRAs. They're finished, but they do.. they listen. No, they go, they send their kids to school to get their MBA and get a, get a 401 k. Keith Weinhold 16:46 Well, I kind of think when you have education around debt, you sort of understand this difference between productive debt and what I'll call ego debt. So, can you talk to us more about what kinds of debt make people rich today and what kinds of debt can quietly destroy them. Speaker 2 17:02 Well, they should read Rich Dad Poor Dad. Really, I'm serious. That's all it is about, really, is I use debt to get rich, and Dave Ramsey's advice is good for those who don't want to study. So, if you're a PhD in microbiology, and you're a doctor, Dave Ramsey's advice is good for you, because you have no financial education, it's not between your right ear and your left ear. So, I had to study debt, that's the difference. It's what we study. Keith Weinhold 17:29 And for those that are uninitiated on this, what we're talking about here is, if you've got, say, 200k to invest in real estate, and real estate's going to go up 5% a year. Okay, if you pay all cash, you only have a 5% gain on your 200k but if you get an 800k loan and now you invest in a million dollars worth of real estate, you have that entire million dollars going up 5% not just 200k and you have the tenants servicing the 800k in debt for you. This is really the path to wealth through debt, which is counterintuitive. Speaker 1 18:02 You don't just get into debt. I mean, you really got to understand debt, and real estate doesn't always go up. It's about to crash again, and I like crashes. Don't get me wrong, I love crashes, because a crash in a stock market, bond market, real estate market is something going on sale, so like if Walmart had a sale, every poor person would run in there, but when the real estate market has a sale, all the poor people run away. I like crashes, that's when you get rich, one's coming big time, big time. Keith Weinhold 18:33 Well, I want to learn more about that, because residential real estate in our lifetimes has only fallen significantly one time, that was in 2008 and circumstances are so different today. Today, you have responsible lending, and you don't have this oversupply that you had in 2008 So, tell us more about a potential real estate crash that's going to interest a lot of people. Speaker 1 18:53 Well, real estate crashes, because the currency crashes. It's really the problem with the world today, and this is the whole world, is America is now what, the biggest debtor nation in world history. Keith Weinhold 19:05 Yeah, Speaker 1 19:05 39 trillion or something like that. And Japan is a bunch of idiots on Japanese, I can say that they save money. Why would you save money when Japan was the biggest money printer of all times? That'd be like somebody you know, sticking water in your gas tank. Why would you go and fill up with water? But that's what the Japanese were doing. They're saving money. It makes no sense. I mean, I just.. I'm just a different person, you know. I just didn't go to school like my family did. I mean, I have a college education and all that, but I studied different things after school. I studied debt, I studied real estate, and that's the big difference. So, I'm 1,000,000,002 in debt. So, in 2008 when the market crashed, you know, I borrowed 30 million bucks and leveled it up with 1,000,000,002 in debt. Keith Weinhold 19:52 Good timing Speaker 1 19:53 should not do what I do, but I studied it since 1974 It's debt that's not. Right now today we have oil going up. My college degree is in oil. I'm an oil tanker driver. I drove oil tankers with Standard Oil. I'm making fortunes today as the price of oil goes up, so you know, more Netanyahu and Trump bomb Iran, terrible as it is. I'm getting richer, so you don't have to be poor, but you're poor because that gap between your left ear and your right ear is empty, you know. You've been taught inflation's bad. Well, inflation is good if you're holding oil or gold or silver or some real estate. Anyway, most people have no financial education. That's why I created the cash flow board game, so you can have fun learning how to be rich. If you don't want to learn to be rich, then go to school and get your PhD. Keith Weinhold 20:47 Sometimes, when people don't understand how real estate debt benefits them, one way I've helped people understand Robert is that, say, you have a loan balance of 112k on a piece of real estate today, that feels really small. It almost feels like something that you can pay off with what you have in your savings account, but if you go back 30 years, when the median home price is 140k 80% debt on that would have been 112k So here, 30 years later, with your 30 year fixed rate loan, you still just have that 112k in debt, while the median home price is over 400k and that's even if you hadn't made a principal payment at all, so it's really a way to visualize how inflation starts shrinking the real weight of our debt over time. Speaker 1 21:31 My advice is I would study debt, so I take real estate courses, I'm always studying, I'm studying constantly, because the markets are changing so quickly. The biggest problem today started in 1971 when Nixon took the dollar off the gold standard. So, we're the biggest detonation in world history. I think we're going into a depression right now. So, depression plus AI coming along is going to wipe out jobs. I'm going to get richer. What are you going to do? So, I'm already planning for the future, the people that get rich can see the future. So, when you say, well, you know, back in 2008 it only crashed for a little while. Then, okay, so what? And history has proven in 1971 Nixon took the dollar off the gold standard. Every nation has collapsed. Who did that? The Chinese did it, the Romans did it, the Greeks did it, Germans did it. They print money, and so that's the real issue. It's not debt, but it's also the economic macro problems that keep going into the world. The dollar is coming down, and I'm afraid that we're going into a global depression. I hope I'm wrong, like Grant Cardone, and I have fights all the time about it, you know, because he's a big proponent of that. Real estate always goes up, it doesn't always go up, Keith Weinhold 22:47 right? Speaker 1 22:47 It doesn't always go up. The stock market doesn't always go up. The bond market's crashing. Everybody says, "Oh, bonds are safe. The bond market's in the biggest bubble in world history. We're going into a depression. So, what are you going to do about it? I'm afraid America is going to crash because we've taken on Iran, and Iran's a powerful, powerful force out there. I'm not in favor of it, but everybody who's messed with Iran has got kicked. So just note that as this look at history, you can see the future, but you have to be careful in the issue you follow. So, 1971 I was on an aircraft carrier in Vietnam, and my rich dad wrote me a letter. I was a marine helicopter pilot, went down three times. Rich Dad wrote me lessons. Nixon took the dollar off the gold standard, watch out, and immediately I started buying gold. So, I started buying gold at $50 an ounce to today is what, four or 5000 Keith Weinhold 23:43 Yeah, Speaker 1 23:44 the trouble with gold is you pay high taxes on it, constant taxes too. Good luck to learn, Keith. I study constantly. Keith Weinhold 23:52 You're listening to Get Rich Education. Our guest is Rich Ed Poor Dad author Robert Kiyosaki. I'm your host, Keith Weinhold. Keith Weinhold 23:58 What if you got your mortgage loans the same place I get mine. You sure can at Ridge Lending Group, NMLS 42056 They provided GRE listeners with more loans than anyone, because Ridge specializes in investment property. They'll help you build a long-term plan for growing your real estate empire with leverage. Start your prequal, and even chat directly with President Chaley Ridge, while it's on your mind. Start at Ridge lendinggroup.com that's Ridge lendinggroup.com Keith Weinhold 24:29 Let me ask you something. If you've worked hard to build wealth, is your money positioned to actually support your goals? A lot of accredited investors leave capital sitting in cash because it feels safe, but inflation and missed income opportunities can quietly erode its value. Freedom Family Investments offers freedom notes for investors seeking structured income backed by real estate. It's a straightforward approach built on real assets, not speculation. In full disclosure, I'm an investor myself. What I like is that their team walks you through how it all works, so you can decide if it aligns with your portfolio and income goals. Every investment carries risk, and nothing is guaranteed, but with a track record of consistent on-time investor payouts, they built real credibility. Go to freedomfamilyinvestments.com to book a clarity call or text family to 66866 that's family 266866 This Jim Rickards 25:31 is Author Jim Rickards. Listen to Get Rich Education with Keith Weinhold, and don't quit your daydream. Keith Weinhold 25:47 Welcome back to Get Rich Education. I'm your host, Keith Weinholt. We're talking with the top-selling personal finance author of all time, Robert Kiyosaki. Speaker 1 25:55 Just study history. History will see this, you'll see the future. So, this is my good friend here, McDonald. You know why he wants you to get rich, and it's this one man, one message. Keith Weinhold 26:06 Robert's holding up a book now. Speaker 1 26:08 You've got to get educated on money, but most people won't, so they got a 401 k, and they live debt free. Good advice. Will it protect them? No, it won't protect them from a, you know, if you lose your job, AI takes it away, or is a massive crash, but we've never been in this much debt before to you. Black generation is screwed, boomers and boomers are screwed, because we're the first generation with a four 1k that was 1974 1974 also Kissinger went to Saudi Arabia to sign the dollar up back by oil, and today my buddy here, Trump is bombing the crap out of Iran. I'm not saying it's good or bad, but the price of oil is going through the roof now. Everybody's complaining about it because of inflation, so chicken and eggs go up in price, you know. Diesel delivers chicken and eggs all over the world. I'm getting richer because I own oil wells, you see. You don't have to be poor, but you better question what they put between your left ear and your right ear. What did Mommy and Daddy tell you? Go to school, get a job, get a job with a government service. My daughter's a GS, she's got a master's from Washington State University losers, Keith Weinhold 27:24 this untethering of the dollar from gold in 1971 that meant that there is no sovereign currency in the world today that's still tied to gold, allowing for more money printing and enriching over time debtors like you and I, but Robert, we think about how debtors are profiting, and you spoke earlier about how oftentimes your parents put all of these values inside you. How do you emotionally tolerate having a lot of debt yourself? You talked about having $1.2 billion in debt. How do you emotionally deal with that? Speaker 1 28:00 I study, I take courses. I'm constantly in seminars studying debt. I don't study a 401 ks or bonds, that's for losers. But this is the biggest point, Keith. You got to find out. My rich had always said to me, says there's a billion ways to financial heaven. So, there's what, 8 billion people on planet earth, and 1 billion of the eight may make it to financial heaven, but there's 7 billion to financial hell, and the difference is what's between your left ear and your right ear, and that's why you may choose what you learn carefully, cash flow game, study it, have fun, practice, play, learn, but if you don't want to learn, then follow Dave Ramsey's advice. That's much better. It's better for you, really. I'm serious. And get your PhD and get a 401 k and get wiped out when you lose your job. It's up to you. Keith Weinhold 28:54 Yeah, I mean, the debt-free mindset probably is better for most people, but I think you shouldn't aspire to want to be like most people. Most people are overweight, and they have a busted relationship, and they don't have enough money at the end of the month. So we're really not aspiring to be mediocre here, and that can mean taking on prudent debt. You wrote something in a book one time, I don't think it was Rich Dad Poor Dad, it was one of your later books. This is so simple, but I found it to be so profound and life-changing for me. And that is simply being wealthy is a choice Speaker 1 29:28 that doesn't, what you want, it's your choice, but you better know what your choices are. What did Mommy and Daddy say to you? But also, were they doing in front of you? Keith Weinhold 29:39 Right, Speaker 1 29:40 were they cleaning for job security or were they buying coil wells? Like, I own Bitcoin, but they'll recommend it now. I study it. I don't really understand it that well. I have 5049 Bitcoin, not much, but as inflation goes up, my Bitcoin goes up. Also, have in theory. I'm old. I don't understand tech that well, but I buy it to learn it, to practice, to study it. Am I an expert at Bitcoin? No. So I just keep studying, that's all I'm saying. I have a choice how to put between this year and that year. That's your choice today. Keith Weinhold 30:18 Well, that's really interesting, Robert, because some people say that you should only invest in something that you understand well, others say that you're only going to understand something well if you invest a little in it first and have a stake. Well, is there any last thought that you have, Robert, as we wind up, anything at all that a listener should know today? Speaker 1 30:39 No, I mean, I just said it, that's it. Choose what you put between your left brain and right ear, and what do you do? What do you do in your spare time? Like studying, you can ask the people around me. I'm constantly studying, you know, because I like to win. I'm very concerned, Keith. We're going into the biggest depression in history. So, what happens when you lose your job and you can't put food on the table, that's gonna create another problem. So, I'm a big pessimist, but I'm ready for it. I have a lot of guns, so the, I call it the 5g's Okay, you have to have gold, food, I mean ground, gasoline, and guns, that's preparing for the future, the 5g will be gold, gas, ground, food, guns. Keith Weinhold 31:27 Well, Robert, you gave us a lot to think about there, including some actionable things. It's been great having you back on the show. Speaker 1 31:32 Okay. Well, thank you. Keep up the good work. Keith Weinhold 31:40 I believe Robert feels that a calming economic depression would be linked to the longer term calamity about the dollar being de-pegged from gold for about 55 years now. His 1.2 billion in debt is largely, if not completely, good debt. You can learn more about Robert and the Rich Dad world@richdad.com and he and I talked more off air. As much as he stresses financial education, he emphasizes taking action after you've learned; otherwise, you really haven't gained much of anything. But the rat race is so busy that some people don't have time to care about this stuff. In fact, the difference between financial education and financial courage is action taking. That's the difference. Now, in my view, it seems that some feel like financial betterment means cutting your expenses so much that you reduce your standard of living even over the long term, and doing that for the long term, you might do some of that in the short term, earlier in your investing career, because you need some capital formation, but to me, before long, financial betterment should give you the ability to make your life better. I mean, really don't buy the boat or RV just because it's a depreciating asset. Well, you don't want to do that wastefully if you can't afford it, but if you can learn how to afford it, consider borrowing for it, investing it at a higher interest rate than the RV loan, and profiting while you enjoy the RV, some people don't even think something like that is possible. Well, that's the sort of thing financial education can do. Genuine financial betterment means that you can take the trip, it means that you can buy the boat, because what's worse, owning a depreciating asset or living a depreciating life. Big thanks to Robert Kiyosaki. Keith Weinhold 33:47 Today, we've got a lot of great upcoming shows here on the Get Rich Education podcast. Next week, The Mad Scientist of Multifamily, Neil Bower, will be here. It's going to be a charged conversation on the state and the future of the residential real estate market. Also, I've been compiling my top 12 dirty dozen due diligence questions that are going to help you avoid mistakes when you buy a piece of income property, like for example, How do you be sure that a build to rent community isn't overbuilt with supply, and why you should always get a property inspection, even on a new construction property that's coming in future weeks, and if you're a new listener and still learning about how to prudently use debt to build wealth, you're in luck. Just eight weeks ago, on episode 600 it's an episode where it's just me talking to you, called Debt is the American dream. Be sure to check out that show until next week. I'm your host, Keith Weinhold. In In the Spirit of Rich Dad, don't quit your daydream. Speaker 3 34:52 Nothing on this show should be considered specific personal or professional advice. Please consult an appropriate tax, legal, real estate, financial, or business. Professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of Get Rich Education LLC exclusively. Keith Weinhold 35:18 The preceding program was brought to you by Your Home for Wealth Building, Get Rich education.com
Walter Sterling takes listener calls on COVID, vaccine reactions, long-term symptoms, Fauci, medical distrust, hydroxychloroquine, ivermectin, and the lasting impact of shutdowns on children, schools, families, and everyday life. Walter also discusses his own health scare after the COVID shots, the loss of taste and smell, Facebook censorship, work-from-home fallout, and the broader questions still surrounding the pandemic response. Plus, he covers Robert Kiyosaki's reported debt, San Francisco Gigante memories, CVS frustrations, vaccine pressure, and previews Dave Scott's latest updates on UFO file releases, Apollo recordings, government disclosures, and what may still be hidden from the public. Learn more about your ad choices. Visit megaphone.fm/adchoices
Robert Kiyosaki pasó de ser el héroe financiero de millones al centro de un imperio de seminarios caros, licencias y demandas. En este documental analizamos qué hay detrás de “Padre rico, padre pobre”: sus ideas sobre activos, deuda y libertad financiera, los vacíos y riesgos de aplicarlas en países como México y cómo su mensaje inspiró a muchos, pero también abrió la puerta a gurús que monetizan la desesperación económica.Convierte tu café en algo más que una rutina. ☕Adquiere tu bolsa de Café el Capital aquí: https://cafeelcapital.com/s/86d69f
When your income starts to scale, the instinct is to focus on earning more and delegate everything else. You build momentum, create cash flow, and then hand your capital over to advisors, funds, and institutions that are supposed to manage it efficiently in the background. The system looks sophisticated, regulated, and optimized, so it feels like the right move. But what many high-income earners and investors don't realize is that the biggest risk to their wealth often isn't the market… It's the structure their money sits inside. Because once capital is placed into systems you don't fully understand, small decisions start compounding in almost invisible ways. Fees that seem insignificant begin to erode long-term growth. Portfolios that look diversified turn out to be overlapping and inefficient. And over time, instead of compounding wealth, you're quietly leaking it. In this episode of Money School Elite, I sit down with Robert Rolih, investor, entrepreneur, and author of The Million Dollar Decision, to break down what really happens to your money after you've made it. In this conversation, we discuss why small, seemingly harmless fees can significantly delay your financial freedom, how a lack of visibility into your own portfolio creates hidden risk, and why many investors don't actually know what they own. About the Guest Robert Rolih is an entrepreneur, bestselling author, and long-term investing expert known for exposing Wall Street's hidden traps and teaching investors how to simplify wealth building. He is the international bestselling author of The Million Dollar Decision: Get Out of the Rigged Game of Investing and Add a Million to Your Net Worth, a book that has received glowing reviews from readers around the world. His mission is to reveal what the financial industry doesn't want you to know about investing, helping people greatly improve their long-term investing gains and take control of their financial future. Today, Robert has a thriving investment portfolio that serves him, not the financial industry. As a sought-after speaker, he shares his expertise with audiences worldwide, helping people avoid costly mistakes and achieve financial freedom. His ability to break down complex financial concepts into simple, engaging lessons and make investing interesting and fun has become his trademark. Robert was featured in more than 50 newspapers, websites, and TV stations, including CNBC, Yahoo Finance, Newsmax TV, Business Insider, and has had the honor of sharing the stage with renowned figures such as Robert Kiyosaki, Gary Vaynerchuk, Brian Tracy, Jack Canfield, Daniel Priestley, and many others. His international bestseller The Million Dollar Decision has been translated into several languages, including Chinese Mandarin, and published in special editions in countries such as India, Taiwan, Bulgaria, and Thailand. To get a free chapter of Robert's bestselling book, go to https://robertrolih.com/ or buy the book here. You can also join Robert's free masterclass when you go to https://robertrolih.com/masterclass. About Your Host From pro-snowboarder to money mogul, Chris Naugle has dedicated his life to being America's #1 Money Mentor. With a core belief that success is built not by the resources you have, but by how resourceful you can be. Chris has built and owned 19 companies, with his businesses being featured in Forbes, ABC, House Hunters, and his very own HGTV pilot in 2018. He is the founder of The Money School™ and Money Mentor for The Money Multiplier. His success also includes managing tens of millions of dollars in assets in the financial services and advisory industry and in real estate transactions. As an innovator and visionary in wealth-building and real estate, he empowers entrepreneurs, business owners, and real estate investors with the knowledge of how money works. Chris is also a nationally recognized speaker, author, and podcast host. He has spoken to and taught over ten thousand Americans, delivering the financial knowledge that fuels lasting freedom. Resources Private Money Guide: https://go.moneyschoolrei.com/book-podcast Wealth Wednesday Webinar: https://go.moneyschoolrei.com/wednesday-webinar-podcast Mapping out the Millionaire Mystery: https://go.moneyschoolrei.com/newbook-podcast
Most salespeople and network marketers believe their closing problem is a leads problem. In this episode, Ray Higdon dismantles that excuse and reveals the two root causes behind why talented, motivated people consistently fail to close — even when they're generating leads every day. Ray shares a real, unscripted example from back-to-back major podcast appearances that perfectly exposes the single most costly mistake in sales: pitching your solution before you've ever diagnosed your prospect's real problem. Whether you're selling health and wellness products, coaching services, or business opportunities, this episode will immediately change how you approach every sales conversation. Ray breaks down why surface-level answers like "lose weight" or "make money" are not the prospect's real problem — and why stopping there is quietly costing you 30% of the sales and lives you could be impacting. You'll hear exactly what a problem-first discovery conversation sounds like, how to expand a prospect's pain before ever introducing your solution, and why the best closers in the world lead with curiosity, not a pitch deck. This is the training most sales coaches never give you, and it works whether you're in cold market outreach, warm market conversations, or anywhere in between. If you're serious about closing more sales, building a stronger team, and creating real impact with your product, service, or opportunity — this episode is the mindset and skill shift you've been waiting for. Ray's message is direct, practical, and grounded in real-world experience: the leads are not your problem. Your approach is. And that means it's completely within your power to fix it today. —
Welcome to the Minority Mindset Show! Want more financial news? Join Market Briefs, my free daily financial newsletter: https://link2.briefs.co/gie Below are my recommended tools! Please note: Yes, these are our sponsors & advertisers. However, these are companies that I trust and use (or have used). The compensation doesn't affect my recommendations or advice. That being said, you should always do your own research & never blindly listen to a random guy on YouTube (or podcast). ---------- ➤ Invest In Stocks Passively 1) M1 Finance - Buy stocks & ETFs automatically: https://theminoritymindset.com/m1 ---------- ➤ Life Insurance 2) Policygenius - Get a free life insurance quote: https://theminoritymindset.com/policygenius ---------- ➤ Real Estate Investing Online 3) Fundrise - Invest in real estate with as little as $10! https://theminoritymindset.com/fundrise ----------
Register here to attend the live virtual event "Why Investors Are Targeting Oklahoma Real Estate in 2026" on Thursday, May 27th at 8:00 PM Eastern Time. Keith explains how rent payments are starting to factor into credit scores, boosting accountability for tenants and strengthening landlords' position. He introduces the "GRE Duck" to show how a plain long-term rental can quietly build wealth through several profit centers beyond visible cash flow. Keith also shares why he expects a new era of heightened inflation and how owning real assets with long-term fixed-rate debt can help investors stay ahead of it. Finally, Keith is joined by a GRE Investment Coach, Naresh Vissa, to highlight Oklahoma as an under-the-radar, business-friendly market that many investors see as a promising "next place" for cash-flowing rentals. Episode Page: GetRichEducation.com/607 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREinvestmentcoach.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments. For predictable 10-12% quarterly returns, visit FreedomFamilyInvestments.com/GRE or text FAMILY to 66866 Unlock truly passive real estate income—visit flockhomes.com/GRE today to see if your properties qualify for a 721 exchange with Flock Homes. To get in the best physical, mental, and professional shape of your life, go to DanielThomasHind.com and apply for Daniel's intensive 1-on-1 coaching for burnt-out entrepreneurs and executives. Will you please leave a review for the show? I'd be grateful. Search "how to leave an Apple Podcasts review" For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— GREletter.com Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript: Keith Weinhold 0:01 Welcome to GRE. I'm your host, Keith Weinhold. The American consumer is in real trouble today, and persistent inflation is poised to make it worse. How should real estate investors adjust their strategy? Learn the difference between delinquency, default, and foreclosure. Why making an early mortgage payoff is almost always ill-advised, then we explore an investment market that's poised for potential today on Get Rich Education. Keith Weinhold 0:32 You know, Mid South Homebuyers, that top Memphis turnkey provider, I learned that a secret weapon behind their explosive growth is more than just you buying their properties. It's an executive coach for nine years now. Their CEO, Terry Kerr, and his COO, Pat Nix, have worked privately with a coach who I've now learned from too, and he doesn't market himself online anywhere. After 12 years behind the scenes, that coach is now making himself available exclusively for GRE listeners. His name is Daniel Thomas Hind. If you're a hard-charging business owner or investor who wants to get in the best shape of your life, physically, mentally, and professionally, you can fill out an application for a free consult. This is private one on one coaching for those willing to go to uncommon lengths to achieve uncommon results. Thanks to Daniel, we've all become better leaders, better operators, and better men. It started by showing up for ourselves. Now it's your turn. Go to danielthomashind.com H I N D, that's danielthomamashind.com and sign up before spots fill. Keith Weinhold 1:45 Flock Homes helps multifamily owners exit the operator grind, whether it's your sixplex or a 50 unit apartment through a 721 exchange. This defers your capital gains tax. It's a strategy long used by institutions. Now you can swap tenants and toilets for passive income and zero management. Request your initial valuations. See if your property qualifies at Flock homes.com/gre that's F L O C K homes.com/gre Corey Coates 2:18 You're listening to the show that has created more financial freedom than nearly any show in the world. This is Get Rich Education. Keith Weinhold 2:34 Welcome to GRE from Arcadia, California to Arcade New York, and across 188 nations worldwide. I'm Keith Weinhold. You're listening to Get Rich Education. Around here, we don't look at a house and see four walls, we see five profit centers quietly doing jumping jacks behind the drywall. At the same time, most people seem to think cash flow is something that you catch in a stream. Hey, well, Who's in trouble out there amidst persistent and rising inflation? Well, you know the answer, it's just another reflection of the K-shaped economy and the hollowing out of the middle class. Now we can look at how many Americans are missing their mortgage payments. The mortgage delinquency rate is historically between one and 2% That just means that's the proportion of borrowers that get seriously behind on their mortgage payments. That's the normal range over the long run. Today's figure is pretty low at 1.1% so on the low end of that historic one to 2% range. So homeowners are in good shape, but credit card and automobile loan delinquencies are now deeply concerning, and a lot of times these people can be your rent paying tenant for credit card delinquency. Back in 2022 the rate was 8% Now 13% of credit card users are seriously behind on their payments. How about automobile delinquency? Back in 2022 it was 3.6% Now it's 5.6% and then there's student loans. The proportion of seriously delinquent student loans is 10.3% That's the highest since 2020 So the average borrower entering student loan default is now fully 40 years old. Before the pandemic, it was just 36 and a half. Now, there's surprisingly few hard statistics on the exact average age at which Americans fully pay off student loans, but the best available evidence from a platform. Called the Education Data Initiative, it suggests that the typical borrower who successfully repays on a standard timeline finishes somewhere in their early to mid 40s, and a substantial share of borrowers still carry student debt into their 50s and even 60s, so the US student loan crisis is intensifying. How about your tenant in that rent payment? About one in eight renters are behind on their rent payments per the CFPB. Almost every tenant catches up. Some live a paycheck to paycheck timing game. The payment that renters are most likely to miss is for credit cards, and, like I just put the numbers to, they are more than twice as likely to miss a credit card payment than they are an automobile payment. To most tenants, losing the car would mean losing the job, so they'll make the car payment before the credit card payment, and eviction is catastrophic, so they don't want to face that. They'll make that rent payment before a credit card payment too. Alarmingly, half of American credit card users carry balances from month to month, fully half the average interest they're paying is 21 to 22% I mean, sheesh, if Luboo is in a collection of wildly overpriced Stanley tumblers that all look big enough, waste of money. Now, some debtors can tap home equity to pay their consumer debt, but a lot of them aren't homeowners, all right. So, what does this all mean for residential income property owners? Well, since 1980 rent increases have compounded at 3.9% annually, that's the number, so almost 4% rent growth since about the time that Ronald Reagan became president, but rent growth is currently lagging behind this, and I expect that rent hikes will continue to be pretty paltry for the next couple years. Inflation is stressing tenants' consumer purchases too much for them to deal with steep rent hikes. The median household income of a US renter is $55,000 Overall, it's $84,000 All right, so to be clear, that 84k household income is not for homeowners, it's 84k overall for every American household. The 55k number is just for renters. What all this means is that this coming higher wave of inflation from the Iran war, where you're now poised to potentially see the highest rate of inflation of your entire life occur in the next couple years is that when you're looking at adding rental property on your pro forma, you can see how the numbers would be with those historic 3.9% rent increases each year, but it's wiser to run your numbers with no rent increase at all, because higher inflation on all these consumer products means it's less likely that they can handle a rent hike Keith Weinhold 8:25 In the mortgage world. What's the difference between delinquency, default, and foreclosure, anyway? Because some people use a couple of those terms interchangeably, but there is a difference. The timeline is that once you're 30 days late, that is delinquency, and this condition occurs the moment that a single payment is missed. And at this early stage, your bank still hopes that this is temporary, because the bank actually doesn't want to take back your property. They're not in the business to do that. They want you to be able to keep making your payments in general, because if a borrower keeps missing payments and a bank has to take possession of the property, well, then that bank has to pay legal fees and court costs, and even property taxes if they end up taking back the property. Yeah, the bank pays all of that if they have to take it all right, so that's 30 days. What about when a borrower gets to 90 days late on payments, where we're trending closer to the bank having to take back the property? Well, 90 days, that's the point at which we're in mortgage default. When a homeowner's 90 days late on payments, the lender kind of says to themselves that bank is saying, hey, this is serious, and they file what's called a notice of default with both the homeowner and the courts at the 120 day mark. This is pre foreclosure, right? So, after about four months or more of missed pay. Payments and state timelines vary. Texas is famously Formula One fast, really lender friendly, then, but timelines can drag on for one to three years in a bunch of northeastern states, Florida, Illinois and Ohio, so they're more borrower protective, and during Covid, this was overridden, and even fast states became slow. Beyond 120 days of non-payment, this is foreclosure, the legal seizure process. This is when the home sells that auction to the highest bidder. That's sort of like Sotheby's for distressed drywall, but if no bidder raises their paddle, well, then the property returns to the bank and becomes R E O. You've probably heard this term before, that stands for real estate owned, R E O. It also kind of means bank owned, and bank owned is the phrase that kind of makes more sense. That's what REO is, all right. Yes, this is when the bank becomes the home's reluctant landlord, and if the occupant has not left, the bank can formally file for eviction. Banks don't like being in this position, and they might sell the home cheaply. Why would they do that? Because, again, banks are not in the business of owning property, and they don't want to pay those holding costs, besides paying legal fees and court costs, and the banks now having to pay property tax because they do temporarily own that foreclosed upon property. Now they're also usually paying for maintenance, repairs, and insurance, a non-paying borrower like this can typically cost a lender 1000s per month. So this is the difference between delinquency, default, and foreclosure. But, like I said, we are at a time when mortgage delinquency rates are historically low. Instead, it's consumer debtors that are more likely to default today on things like their credit cards and their automobile loans. The takeaway for real estate investors here is that in today's inflationary times, renters are increasingly cost-burdened, rent increases are historically slow. That's sort of the bad news. And then the upside, the good news is it also means that tenants must delay home ownership and keep on renting from you, because as they struggle to pay these rising expenses, it's also harder and harder for them to form a down payment and go buy their own place, that's the real lesson with the parts of the economy where you see default trends today. Keith Weinhold 12:52 Now, if you're an income property owner, like I am, you probably have mortgages with a bunch of different banks, lenders like I do. You've probably noticed more than once that various banks and mortgage servicers, a lot of times, they feature these early payoff tools, enticing you to pay your mortgage off ahead of time, before it goes its full 30 year term, or whatever your full loan duration is. I mean, a lot of banks love it when you try to pay off your own early. It's often good for them and bad for you. And there are a few reasons that banks do this. They reduce their default risk if a bank convinces you, the borrower, to aggressively pay down your principal. It also builds equity faster, and you become less likely to walk away, so it's safer for the bank during downturns. Say there's a borrower with a 300k property and a 50k loan balance, meaning it's mostly paid off. Oh, that's far less risky to the bank than one with a 300k property and a 200k loan balance, meaning that you have less equity in it. So banks value stability. Another reason that some banks want to roll out the red carpet to try to get you to pay off your mortgage early is because banks recycle capital. They don't simply hold every mortgage for 30 years. A lot of loans are sold to Fannie Mae or Freddie Mac, or they're bundled into mortgage-backed securities, or they're serviced for fees. So your originating bank, when they first made that loan with you, oh, they've already earned their origination fees and servicing income and cross-selling opportunities, so getting principal back from you sooner allows them to reissue new loans sooner, and see rising interest rate environments like we've been in lately that changes the incentives for banks too, because if current mortgage rates are higher than your old rate a. Wow, then banks really love getting your old low rate loan paid off. Just say, for example, you have a 3% mortgage that you got five years ago, and new mortgages today are 7% Oh, if you pay off or refinance the old loan, oh well, now the bank can redeploy that money into higher yielding loans. Now they can lend it out at today's 7% that is really valuable to them. So encouraging your payoff, that is often just some consumer service positioning and marketing. You'll see messaging like, hey, make extra payments, or hey, you can own your home faster if you make extra principal pay downs, that's sort of marketing psychology. Because emotionally, a lot of consumers, they're not thinking big, they still emotionally love debt freedom, because a lot of them don't even consider true financial freedom is something that's in the realm of possibility for them, so banks provide tools because customers oftentimes want them and like them. Regulators actually like this position too. It's positioned as responsible lending optics, and financially healthy borrowers are deemed to be safer customers, but a bank sure does not want delinquency or foreclosure from a wealth building perspective. Productive low-cost debt benefits you, the borrower, enormously. Keith Weinhold 16:34 And on previous episodes, I've talked extensively about how making extra principal pay downs on your mortgage is a bad idea, and that's whether it's rental property or your own home, and you know, I'll bring a new example to this for you. It might feel good to pay off your mortgage faster. Your bank probably likes that, as I just explained, but feeling good doesn't build your wealth. Let's just take a 400k mortgage at a 6% mortgage rate. We'll keep it simple. With a 30 year loan, your payment is about 2400 monthly, so you'll pay 864k over the life of the loan. Well, instead, with a 15 year loan, your payment's 3376 and you'll pay just 608k over the life of the loan. So, by paying extra principal with the 15 year, you save about 255k in interest over the life of the loan, and that's it. Most people stop right there, and they think, oh well, then the 15 year paying down principal faster than that has got to be the smarter way, look, I can point to this on paper and show you, no, but with that extra about $1,000 per month of mortgage payment that you made by going with the 15 year, if instead you would have just invested that at an 8% return, you would have about 1.1 million more dollars in your pocket. Some people say they sleep better because their house is paid off, but I would rather sleep knowing that my money is growing faster than my debt is costing me. I only used 8% as a return, too. If your dollars were instead invested in a different vehicle, say in buy and hold income property. We know that it can be multiples higher than 8% and all the while, if we keep our own money and avoid making an early pay down, our cash is also going to remain more liquid than if we sunk it into the house, because houses make terrible banks. It is indeed rather myopic to make extra principal payments on a mortgage loan in most cases. In fact, somewhat related to this, coming up on a future show, I'm going to tell you about the biggest financial expense you will ever have in your life, it is not taxes, it's not housing, it's not interest charges, it's not inflation, it's not paying for children, and it's not health care. Most people have never heard of it. The biggest financial expense that you'll ever have in your life. I'll talk about that coming up in a future episode. Keith Weinhold 19:23 Is today's American housing market a buyer's market or a seller's market? In fact, it's somewhat of a discussion that you can have. There's not a clear cut answer, because more so than usual, it depends on which region of the nation you're looking at. As we know, six months of available supply is a balanced market nationally. There's only 4.4 months of existing housing supply, but almost twice that much new housing supply. National median home values are only up about 1.1% year over year. And what's the future of the investment market? Good, I'm going to discuss this and more with a guest later today. I would like to seriously thank you for your listenership. GRE is a platform largely built on long form trust, podcast listeners, newsletters, coaching calls, and referrals, releasing a show 52 weeks a year for between 11 and 12 years now, and the show is delivered every week from me, a real human flesh and blood host with a pulse and sometimes a cowlick in my hair, really human stuff going on here. I say this because robot podcast hosts are becoming more common, though I still wouldn't say that robot hosts are widespread. Amazon's Alexa Plus now produces AI-generated podcasts featuring chats between two robot co-hosts, but here on GRE it's always been human delivered with no plans to change that promise, and speaking of human connection, I learned that a number of successful guests that you've heard here on the show, they've gotten counsel from a rather special executive coach that's really developed some of these people that you've heard on the show. This coach has helped people show up as the best version of themselves and build them into better leaders, better operators, and better men and women, just like you, I know there's a gap between who you are and who you could be. When someone points out that gap to you, that can be a motivator alone, and when you learn the steps to close that gap, you really start to fulfill your potential. It often takes a trained eye from the outside to get you on the right trajectory and build the sort of person that compounds and builds you closer to your optimal self and people of enormous success have a coach or mentor behind them. Steve Jobs did, Michael Jordan, Tom Brady, Taylor Swift does the accountability piece alone is often enough to elevate your performance. I just learned about this coach this year. This man has been the behind the scenes key to success for a number of not just real estate related pros and GRE guests, but other people too. And interestingly, he hasn't marketed himself online anywhere. Well, I got curious, I learned more about him and kind of tracked him down, and he and I had a great lunch in California together not long ago, and I have since learned from him after 12 years behind the scenes. Well, it was quite a successful lunch, because that coach is now making himself available exclusively for GRE listeners. His name is Daniel Thomas Hind, the number of people with life-changing testimonials from working with him is pretty remarkable. So, if you're a hard-charging business owner or investor, and you want to get in the best shape of your life, physically, mentally, or professionally, you can fill out an application for a free consult. It's private one on one coaching, if you're willing to go to uncommon lengths to achieve pretty uncommon results. Thanks to Daniel, we've all become better leaders, better operators, better men. It started by showing up for ourselves. If it sounds interesting to you, now it can be your turn. You might at least look into it, since it is close personal one on one coaching. He can only help a limited number of people. So, complete an application before spots fill. You can go to Daniel Thomas hind.com H I N D is how you spell his last name, that's Daniel Thomas hind.com More next, I'm Keith Weinhold. This is Get Rich Education. Keith Weinhold 24:05 What if you got your mortgage loans the same place I get mine? You sure can at Ridge Lending Group, NMLS 42056 They provided GRE listeners with more loans than anyone, because Ridge specializes in investment property. They'll help you build a long-term plan for growing your real estate empire with leverage. Start your prequal, and even chat directly with President Chaley Ridge. While it's on your mind, start at Ridge Lending group.com That's Ridge lendinggroup.com Keith Weinhold 24:36 Let me ask you something: if you've worked hard to build wealth, is your money positioned to actually support your goals. A lot of accredited investors leave capital sitting in cash because it feels safe, but inflation and missed income opportunities can quietly erode its value. Freedom Family Investments offers Freedom Notes for investors seeking structured income backed by real estate. It's a straight. Forward approach built on real assets, not speculation. In full disclosure, I'm an investor myself. What I like is that their team walks you through how it all works, so you can decide if it aligns with your portfolio and income goals. Every investment carries risk, and nothing is guaranteed, but with a track record of consistent on-time investor payouts, they built real credibility. Go to freedomfamilyinvestments.com to book a clarity call, or text family 266866 that's Family 266866 Keith Weinhold 25:38 This is Peak Prosperity's Chris Martinson, listen to Get Rich Education with Keith Weinhold and Don't Quit Your Daydream. Keith Weinhold 25:52 For an in-house chat, I'd like to welcome back our head investment coach here at GRE. He has his MBA, but perhaps more importantly, he's an active real estate investor himself, and he spends his days helping GRE listeners cut through the noise and actually make smart real estate investing decisions, and this means helping you figure things out, like what market fits your goals, whether cash flow appreciation or even showing a tax law should be your priority, and how to think about financing and what properties, the exact properties pass the smell test, and maybe most importantly, helping investors like you avoid expensive mistakes. And yes, the coaching is free to GRE listeners at GRE Investment coach.com And basically, if the real estate world feels like Costco on a Saturday afternoon, he helps you find the free samples, find the exit, and get the good deals without getting run over by a shopping cart. It's time for you to share with the audience. Naresh Vissa. Naresh Vissa 26:53 Thanks a lot, Keith, for having me back on the show. Always a pleasure to connect with our loyal GRE listeners and followers, Keith Weinhold 27:01 a lot of loyal listeners, some that have listened to all 600 plus episodes, starting from back in 2014 and Naresh we continue to see income property builders provide incentives that we haven't seen in years. Tell us about it. Naresh Vissa 27:19 We're at a key point in this real estate cycle, Keith, regarding incentives, because we had GRE, and I think investors will tell you this, not just through GRE, but maybe in their hometowns and their local markets, that they're seeing incentives that they've never seen before, and a major reason for this is understanding why these incentives are there in the first place. If we go back five years to 2021 we didn't really see any incentives in 2021 outside of maybe like one year of free property management, which isn't the most enticing incentive out there, but today we are seeing more incentives than we've seen, at least in my career as a real estate investor, which is not very long, it's only about 10 years, but in my career as a real estate investor, in my career as a real estate investment coach, and a major reason for that is because providers, we call them providers, we can call them local market builders, or specialists, or flippers, wholesalers - we'll just call them sellers - they want to offload inventory, they want to sell their homes as quickly as possible. And why is that? Because we're not in a 2021 environment anymore, where a property gets listed and within three hours the first offer comes in, and within 24 hours multiple offers are in, and within two days of property is sold. We're not in that environment anymore. There are a variety of factors about why we're not in that environment. Part of it is economy related, part of it we talked at length about Doge, and the government contracts that have been cut. I mean, we're talking about hundreds of billions of dollars that are worth of dollars that are no longer pumping into the US economy, and the many jobs associated with that. We're also talking about the artificial intelligence, so the tech industries for the last few years, have not necessarily downsized, but changed their job functions, or removed, just eliminated job functions entirely, and this has affected markets, not the entire United States, but it's certainly affected some markets that we operate in, Florida, certainly in Texas, you can look at Austin, Texas, for example, and see the impact that the artificial intelligence and AI has had in the sector there. There are just all sorts of reasons, and so this is why builders, they're not building as much. So there were five years ago what are called spec homes. And pre construction homes, pre construction homes are homes that are to be developed and they get buyers ahead of time and they don't build until they get a buyer and then they build and they complete the property. Pre construction homes are not being done anymore as compared to custom home. A custom home is when you have a buyer and the building has started, the buyer has paid a good portion of the building, and the property is complete. But in pre-construction, they haven't even broken ground, they haven't even gotten permits, and a lot of investors have been scared away from that, saying, Why get a home like that when I can just buy a spec home or a custom home. A spec home is a home where the builder just builds a property and they hope that a buyer is going to come after it's built, and the problem with that, as we're seeing today, this is why builders are trying to offload their inventory. It's because so many of these spec homes were built because these builders thought, oh, 2021 2022 those are such amazing years, but now in 2026 they built these homes, and there aren't buyers throughout the building process, they weren't able to get buyers, and there still aren't buyers available, so what do the builders want to do, they want to offer really, really enticing incentives, because it's very highly likely they took out some type of construction loan, and they took out some other type of loan, and they've got all this debt on the property. Builders are not landlords, builders build, they want to build something and sell it off. They do not want to hold on to it and let something just sit there, that builders make money by selling their property, so all these different reasons are why we're seeing incentives like we've never seen before. And to give you an example, instead of one year of property management, we're seeing two years of property management. Yeah, instead of closing cost credits, we're seeing builders and sellers in general actually pay money to buyers, so they close on a property. Let's say they, instead of a closing cost credit, you close on a property, they'll literally just wire you or overnight you a check for x amount of dollars, and this is not like $1,000 $2,000 We've had some investors get up to $50,000 mailed to them after closing on a property, so I think this is a really, really good time for investors to find deals. You brought up Costco earlier, I'm like the Costco finder, it's a really, really good time to find deals, because through networks like GRE we have access globally, not just mainland 48 states, not just United States, not just globally, whether it's teak timber parcels in South America or in Central America, or it's duplexes, quads, single family homes in mainland United States, we have access to these deals, to these incentives, whereas your average person, they're just reading some headline saying, oh, real estate is a bad investment right now, and home values are supposed to crash, and there's so many homes available for sale, and there's going to be this big crash, and and inflation is very high, which means interest rates are really high. That's like the general consensus, but that's what the mainstream news media is telling, and that's what's creating a consensus. Keith Weinhold 33:29 That's what clicks and fear. Yes, Naresh Vissa 33:31 that's where I say that there are GRE is here to find those diamonds in a rough to find those incentives to find those good deals to find those markets, just like even in the stock market, the stock market can be at all-time highs, but you can still find those diamonds in the rough that are good, high-quality companies. Maybe they're undervalued. There's always going to be some type of diamond in the rough. I don't think we've ever gone through a period in our lifetimes where it was like, oh, everything is going so well, and there's nothing to invest in. There's nothing we should just do nothing with our money. I don't think there's ever been a point. There's always in any asset class in any industry. So that's why I say right now I'm seeing incentives. That's how I began this conversation. I'm seeing incentives that I've never seen before, and I'm excited to share them with all of our GRE followers. Keith Weinhold 34:24 Yes, there's never perfection in a market like a panacea, where everything is tuned in just right, and it's really not a buyer's market nationally, in a sense. Now it sort of feels that way, because in 2021 to 2022 we had such a frenzy and such a run up in such a seller's market that things have come somewhat back more into balance. We still have substantially less than six months of supply on a national basis, but yes, to your point, some people are really cashing in on. These incentives, and that's created a pickup in activity recently that you've seen with investors. Naresh Vissa 35:07 I have absolutely seen a pickup in activity, and there could be.. I don't want to speak in absolutes.. there could be a variety of reasons for this. Number one is the stock market has consistently reached all-time highs for the past few weeks or so, and many people, they liquidated some of their portfolio, they liquidated some of those stocks, and said, all right, it's time to get into real estate. Another reason is, yes, you do see these headlines that are doom and gloom, next big crash, and there are some markets in Florida, for example, in Texas, for example, in the DMV area, DC metro area, Maryland, Virginia, and even in some parts of California, you do see a stagnation in home values, maybe even a decline in home values in some of these areas, but I bring them up because some areas where investors own are still thriving and doing really well, and many of those investors who we work with at GRE, they opted to 1031 and say, you know what, I had this property, it appreciated by 60% since I bought it, 60% 50% whatever it might be, and I want to cash out. Well, I don't want to necessarily cash out, but I want to sell in 1031 into an undervalued market, or a market where the homes have declined, or maybe it's an up and coming market. For those who don't know, 1031 is special tax favored strategy from the tax code that allows real estate investors to sell a property and to essentially replace it with a like kind property, and there's tax break, you don't have to pay a capital gains tax or anything on it. There's nothing like that with stocks. So, if you sell a stock, for example, you can't get a more expensive stock with that capital gain and avoid paying the capital gains tax. Unfortunately, you can't do that for stocks, but for real estate, you can. So, we've had several investors do that, where they, 1031 they said this market, it's taken off, maybe it could go down, who knows, but I'm selling at the peak, and I want to buy somewhere else, so that's what we help people do, that's what I help people do, I help them find those deals, those incentives, those markets that could be up and coming, or maybe that declined, and that's why still it makes a lot of sense to be on the lookout for those deals. Keith Weinhold 37:47 Now, one such place is potentially the Oklahoma market. Last week here on the show, I had your co-host for an upcoming event with me, Richard, whom is an Oklahoma City provider, and we were sort of a phrase that I use, Naresh, is that next place, that next place, Oklahoma City, where the prices haven't run up, it's business friendly, and you do have these affordable prices, and you have landlord-friendly laws, potentially that next place where your dollar goes further, and as the Oklahoma City Thunder go deep in the playoffs, you know the nice thing about Oklahoma is that you can still buy real estate there without needing an NBA contract to afford it. In fact, we were spotlighting their $145,000 new build detached single family rental. Now it is tiny, and it comes with both LVP flooring and granite. I mean, it's something that sort of sounds like science fiction in Metro New York City and coastal California. I don't know if paying 145k would even give you permission to look at a house, but that's one opportunity that we've been talking about here. Niresh, Naresh Vissa 39:03 let me talk a bit about Oklahoma, because this is a market that we haven't covered much. In fact, we, I would say, have never covered it in writing. It's not heavily featured throughout GRE's history. Yeah, it's not prominently featured on our website. This is a newer market, and I brought up the term up and coming, so I brought up the 1031 people are 1031 into up and coming markets. Oklahoma is an up and coming market. It's a very landlord friendly state, it's a very tax friendly state. The property taxes are significantly lower in Oklahoma, for example, compared to a Texas or a Florida, which are two very popular in real estate investment states. Investors go after Oklahoma is not quite as high, their home insurance isn't anywhere as high as a Florida, for example, but the best part. It is because of all these different factors. Oklahoma has a lot of industry, and we'll go into it this Thursday on our webinar. Go to GRE webinars.com to register, but Oklahoma, the tourism is getting up and running. The energy industry still has a very important part to play in this world's energy consumption, Oklahoma, it's got huge academic areas. You have Oklahoma University, you have Oklahoma State, you have a plethora of Tulsa has a very strong university there. You have medical schools there. Oklahoma is an underrated state. People don't think about Oklahoma when they think about what are the greatest states in America, or what state that I want to move to, but Oklahoma, I think, is that next up-and-coming state, because there's actually more stuff now. I brought up tourism, you brought up the Oklahoma City Thunder, they never had really any professional sports teams, what, 20 years ago, Keith Weinhold 41:02 right? Naresh Vissa 41:03 And the Thunder now are the best NBA teams. They have been the best, and I'm rooting for them. So this is all good. That's the Oklahoma City area, where the Thunder play, but, like I said, I brought up other markets, like Tulsa, where we have inventory, and there are a few others that we're going to cover, but mostly the best properties that we're going to cover on Thursday are in the Oklahoma City area, places within 45 minutes, 50 minutes from Oklahoma City. So, as you're watching the webinar and following the Oklahoma City Thunder, that should only kind of enhance as the team does better and as Oklahoma gets more publicity, and is on TV more, and you see all those nice stills on TV, and those shots, and ESPNs covering the city, that's all very good for real estate, and for publicity, and this is like an intangible reason to invest in Oklahoma that actually makes a very big difference. So, overall, Oklahoma is what I would call, like I said earlier, up and coming, the home values, because it's up and coming. You can't get $145,000 new construction property anywhere in the United States right now. When I say anywhere, there's a little bit of hyperbole there. If you look to some boondock towns and cities, yeah, you'll find them, but are they really good renters markets? Are they good appreciating markets? Well, in fact, the most of the state of Oklahoma is now, and definitely that Oklahoma City area is. So, I'm excited about this online special event we're having this Thursday, because, like I said, this is a new market, just like the team, I mean, so many fans are just new to Oklahoma, you know, like Oklahoma, like what's in Oklahoma. Well, attend our special event this Thursday, GRE webinars.com and we're going to get down to the nitty gritty of it. I think this is out of all the up and coming markets I've covered over the last 10 years, I think this is the best one, because the problems I had with some of these up and coming markets, like Memphis, for example, crime.. it's why are they up and coming? Why are the home value solo? Well, you know, crime was a major issue. There's no comparison between an Oklahoma City or a Tulsa and Memphis, for example, or a Baltimore. There's no comparison when it comes to esthetics, when it comes to newness, niceness, crime, homicides, no comparison. So, to me, this is a no-brainer. And I think investors should be really excited about this. Keith Weinhold 43:32 There is anticipation for Thursday's live event, which you can enjoy from the comfort of your own home. You'll learn about real estate investing, you'll get to chat with Naresh and the co-host, Richard, that provides there. Ask any questions that you want to have answered in real time. The event name is why investors are targeting Oklahoma real estate this year. It is this Thursday night, the 20-eighth, 8pm Eastern, 5pm Pacific. Sign up is open@grewebinars.com It's free. Naresh, we all look forward to seeing you Thursday night. It was great having you here. Naresh Vissa 44:06 Thanks a lot, Keith. Looking forward to seeing everybody. Keith Weinhold 44:15 Yes, the Oklahoma City Thunder are the reigning NBA champions, and they've gone deep into playoffs again this season, but what you'll find more interesting about Oklahoma City's real estate investment market is that it's business friendly, still affordable population growth, job growth. There are still good deals. You don't need to have a venture capital exit just to put some rental property in your portfolio, and while those $145,000 properties are small detached cottages with LVP and granite, there are other single family rental and duplex styles, all new build, everything here is new construction, the. Like a nice looking 565k duplex in Edmond, Oklahoma. I'm looking at a photo of it right now. Edmund abuts right up against Oklahoma City. Between 2010 and 2020 it had whopping population growth of 16% That is not random. People vote with their moving trucks. Learn more about Oklahoma's growth in energy, aerospace, aviation, logistics, and tech, along with Oklahoma City's downtown revitalization. This creates the rent-paying tenants with stable incomes that we need at the event, the provider is even offering two years of free property management, and they handle all the tenant placement for you. Save your spot for Thursday now@grewebinars.com Our team will see you then. Next week, we'll have Rich Dad Poor Dad author Robert Kiyosaki back here on the show with us. We'll see you Thursday. I'm your host, Keith Weinhold. Don't quit your daydream. Unknown Speaker 46:08 Nothing on this show should be considered specific personal or professional advice. Please consult an appropriate tax, legal, real estate, financial, or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of Get Rich Education LLC exclusively. Keith Weinhold 46:36 The preceding program was brought to you by Your Home for Wealth building get richeducation.com
You already have 300+ leads sitting in your social media connections right now — Ray Higdon is here to show you exactly why you're not reaching them, and the one skill that changes everything. In this episode, Ray breaks down the power of cold market messaging: what it is, why most salespeople avoid it out of fear or uncertainty, and how mastering it means you will literally never run out of people to prospect for the rest of your life. This isn't a trick or a loophole — it's a proven outreach skill grounded in psychology, intentional language, and consistent action. Ray shares his three favorite cold market approaches — Location, Occupation, and Intelligent Comment — and walks through how he's actively using them right now to prospect for a business and faith-based program he recently joined. You'll hear how one woman in Ray's challenge had never gotten a lead as far into the process as she did after applying these frameworks, simply because she learned how to say the right things in a more powerful way. Ray makes it clear: cold market never runs out, and when you combine skill with volume, sales are inevitable. If you've been sitting on hundreds of connections you've never messaged, this episode is your wake-up call. Ray lays out the two variables that determine your results — the quality of your messaging skills and the number of messages you're willing to send — and reminds you that the compound effect of consistent outreach typically produces its biggest results in the first 14 to 30 days. Show up, do the work, and start treating your social media connections as the goldmine they already are. —
In this special episode, host Travis sits down with producer Eric to rank some of the biggest names in financial advice. From real estate moguls to personal finance gurus, they debate who deserves S-tier status and who falls short. The conversation reveals what makes financial advice trustworthy, the importance of balanced perspectives, and why conflicts of interest matter when following money influencers. On this episode we talk about: The tier system for ranking financial influencers (S-tier to D-tier) Graham Stephan's balanced approach to real estate and stock market investing The Ramsey personalities and their debt-free philosophy Robert Kiyosaki and Grant Cardone's polarizing investment strategies How to evaluate financial advice when influencers have products to sell Top 3 Takeaways Follow financial advisors who have tested multiple wealth-building vehicles (real estate, stocks, business) rather than those who only promote one investment type, as they provide more balanced and objective advice. Be skeptical when financial influencers sell products or services directly related to their advice—their recommendations may serve their financial interests more than yours, so interrogate the advice more carefully. Personal finance advice isn't one-size-fits-all; strategies like avoiding all debt and credit cards may work for some people but aren't necessarily optimal for everyone with financial discipline. Notable Quotes "Just because somebody is gaining something financially from their advice does not mean that their advice is incorrect. It does mean that you should interrogate the advice a little bit more and ask a couple more questions." "Do not treat men like gods. Do not look at anybody as they are the ultimate source of truth or you'll find yourself hurting for that decision." "Money only solves your money problems, but it's easier to solve the rest of your problems if you got money in the bank." Connect with Travis: Instagram: https://instagram.com/travischappell Other: https://travischappell.com A Word from Our Sponsors: - Are you ready to start your own creatorjourney and make it big? Visitwww.fanvue.com today and launch yourcareer! - To learn more about Mode Mobile and its investor community, go tohttps://invest.modemobile.com/travismakesmoney-Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.Capture leads, nurture them, and close more deals—all from one powerful platform.Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Labor touched the third rail of Australian politics: wealth and tax. Can it survive the backlash?
Sponsored by Count — a tool we recommend for better financial tracking and clarity Learn more: https://www.getcount.com/us/partners/SoundFinancialGroup Robert Kiyosaki helped change how millions of people think about money. But what happens when a voice that once educated and empowered starts leaning into fear-based predictions? In this episode of More Than Commas, Paul takes a closer look at Kiyosaki's evolution—from the impact of Rich Dad, Poor Dad to his repeated market crash warnings—and breaks down what he predicted vs. what actually happened. More importantly, we explore how these narratives can influence investor behavior, why fear-based messaging spreads so easily, and what investors should focus on instead to build real, long-term wealth. -- Timestamps: 00:20 – The impact of Robert Kiyosaki's early work 01:01 – When the message began to shift 01:09 – From education to fear-based predictions 01:21 – What this episode will break down 01:46 – Why his early contributions still matter 01:53 – The success of Rich Dad, Poor Dad #investing #stockmarket #financialeducation #wealthbuilding #longterminvesting -- This Material is Intended for General Public Use. By providing this material, we are not undertaking to provide investment advice for any specific individual or situation, or to otherwise act in a fiduciary capacity. Please contact one of our financial professionals for guidance and information specific to your individual situation. Sound Financial Inc. dba Sound Financial Group is a registered investment adviser. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Past performance is not indicative of future performance. Insurance products and services are offered and sold through Sound Financial Inc. dba Sound Financial Group and individually licensed and appointed agents in all appropriate jurisdictions. This podcast is meant for general informational purposes and is not to be construed as tax, legal, or investment advice. You should consult a financial professional regarding your individual situation. Guest speakers are not affiliated with Sound Financial Inc. dba Sound Financial Group unless otherwise stated, and their opinions are their own. Opinions, estimates, forecasts, and statements of financial market trends are based on current market conditions and are subject to change without notice. Past performance is not a guarantee of future results.
Warm market works — but it's one of the least duplicatable strategies in network marketing. In this episode, Ray Higdon breaks down why building your team around warm market alone leaves 70–80% of your potential results on the table. Not everyone joining your team has strong relationships or influence with friends and family, and if that's the only tool you hand them, you're setting them up to fail. Ray makes the case for cold market prospecting as the most duplicatable approach in direct sales — because it's an even playing field. Every person on your team has more people they don't know than people they do. Cold market requires no funnels, no branding kits, no complex systems — just the right scripts and word tracks. Ray shares real proof: Christina Danielle became the number one recruiter in her entire company — for four to five consecutive years — using cold market messaging scripts while her company actively discouraged it. And Christie Morgan generated $100,000 in personal commissions last quarter through 100% cold market outreach, proving this method works for high-ticket offers too. If you're leading a sales team and want results that actually multiply across your organization, this episode will challenge how you think about duplication — and give you a smarter, scalable alternative. —
Most people don't have a motivation problem — they have a comfort zone problem. In this episode, Ray Higdon delivers a no-filter breakdown of the single biggest reason your results haven't changed: you're waiting to feel like taking action before you actually take it. And according to neuroscience, that feeling will never come. Your comfort zone isn't just a mindset issue — it's a chemical addiction wired into your brain, and it's producing your current results with stunning precision. Ray walks through the science behind why motivation always follows action and never precedes it. Drawing on how the neocortex and limbic brain interact to create the chemicals of emotion, he explains why you'll never crave going to the gym, prospecting, or building your business until you've already started doing it. More importantly, he gives you a clear, practical framework: stop waiting, start with small actions that break your pattern, and let inertia do the heavy lifting — because after 21 days of consistent movement, you'll be neurologically rewired. You'll also learn the second critical mistake most people make after getting inspired — going too hard, burning out in three days, and quitting entirely. Ray unpacks how to use inertia correctly: stop at a coffee shop instead of going straight home, commit to just showing up at the gym without a workout plan, and give yourself permission to start small. Two focused hours a day done consistently beats four burned-out hours every single time. If you're serious about getting different results, this episode is where the shift begins. —
You're not crazy— It really does feel like some people are pulling ahead faster than ever… While everyone else is stuck in place. That's not random. It's the result of a K-shaped economy. On one side: Asset owners. Investors. People using leverage. On the other: Wage earners. Savers. People avoiding debt. And the gap between the two is getting wider. Here's what most people miss: Since 2020, trillions of dollars have been injected into the economy. That money doesn't hit evenly. It flows first into assets—real estate, stocks, commodities. So if you own assets? You win. If you rely on income alone? You fall behind… even if you're earning more than ever. This is exactly what played out during COVID. The people who had access to capital… Who were willing to use debt strategically… Who owned real estate… They didn't just recover. They accelerated. So how do you actually get ahead? It's not about quitting your job. It's not about taking huge risks. It's about one simple shift: Use your income to acquire assets—and use leverage to do it faster. Because in this environment: → Inflation works for asset owners → Leverage multiplies your upside → Time compounds everything In this episode of The Real Estate FastPass Podcast, I break it all down: What a K-shaped economy really means Why “playing it safe” is actually risky now How inflation quietly transfers wealth Why real estate is uniquely positioned to benefit And how to use leverage without blowing yourself up If you've been feeling like you're working hard but not getting ahead… This will connect the dots. – Jimmy P.S. The system isn't broken—but it is changing. Once you see how it works, you can use it to your advantage. About Jimmy Vreeland Jimmy graduated from the United States Military Academy at West Point, spent 5 years as an Army Ranger, and deployed three times twice to Iraq and once to Afghanistan. On his last deployment, he read Rich Dad Poor Dad by Robert Kiyosaki which led him down the path of real estate investing. As his own portfolio grew, eventually he started a real estate investing business. Since 2018 his team at Vreeland Capital has supplied over 100 houses a year to high performing, passive investors who want to work with his team and his team is now managing over 800 houses. Get in touch with Jimmy and his team at www.jimmyvreeland.com/getstartedinrealestate More about Jimmy Website: www.jimmyvreeland.com Linkedin: www.linkedin.com/in/jimmy-vreeland Instagram: www.instagram.com/jimmyvreeland Facebook: www.facebook.com/JimmyVreeland Youtube: www.youtube.com/@JimmyVreelandC >>>>>>Get free access to the private Ranger Real Estate facebook group
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this episode, Craig Coppola shares invaluable insights from his 40+ years in commercial real estate, covering how to choose the right broker, building lasting relationships, and lessons from his journey with Robert Kiyosaki. Perfect for investors and brokers aiming to elevate their game. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
In this episode of Next Level Healing, Dr. Tara Perry sits down with New York Times bestselling author, CPA, entrepreneur, and financial literacy advocate Sharon Lechter, co-author of Rich Dad Poor Dad and long-time partner of both the Rich Dad Company and the Napoleon Hill Foundation. Sharon's Origin Story: Money at the Dinner TableSharon grew up lower middle class in a family of entrepreneurs, living between her father's used car lot and her mother's beauty shop, and helping manage rental properties from the age of 10. [4:50] [5:00]Her family also owned orange groves; her father taught her that the oranges were cashflow while the land itself would grow in value—land that later became part of SeaWorld in Orlando. [5:10]Money, assets, and investing were regular dinner-table topics, shaping her understanding of wealth early on. [5:10] [5:24]She became the first in her family to attend college, was the only woman in her accounting classes, and one of the first women in public accounting in the late 1970s, where she learned how companies succeed and fail. [5:24] [5:51]From Talking Books to Rich Dad Poor DadSharon helped build a global company around the first talking children's books with sound strips, licensing with Disney, Warner Brothers, Sesame Street, and Marvel Comics to get kids excited about reading. [6:17] [6:35]After selling that company and moving to Arizona, her oldest son went to college, was lured into credit card offers with “free pizza” and “free t-shirts,” and ended up in serious debt—an experience that took him seven years to repair and ignited Sharon's lifelong commitment to financial literacy. [6:50] [7:12] [7:36]In December 1992, she dedicated the rest of her career to financial education, initially working with school systems. [7:56]Meeting Robert Kiyosaki & Building a Global BrandSharon's husband, an intellectual property attorney, introduced her to Robert Kiyosaki, who had created the board game CASHFLOW. [8:11] [8:33]At the first beta test, Sharon was the only player to get out of the “rat race,” and she loved how the game aligned with her teachings on investing, assets, and the difference between active and passive income. [8:33] [8:46]Drawing on her experience commercializing products, she helped Robert bring the game to market. When he wanted to price it at $200 in 1996, she suggested writing a brochure to explain his philosophy and justify the investment. [9:09] [9:21]That “brochure” became Rich Dad Poor Dad, which they co-wrote and never expected to become a standalone phenomenon; their company was originally branded Cashflow Technologies. [9:38] [9:54]Over a 10-year partnership, Sharon served as CEO, co-authored 15 books, created multiple games and infomercial products, and launched the Rich Dad Advisors series, helping build what became the world's largest personal finance brand in 110 countries and 51 languages. [9:54] [10:09] [10:28]Leaving Rich Dad & New Doors OpeningAfter a decade, Robert wanted to move into franchising, which Sharon felt was not a good model for franchisees; she chose to leave, emphasizing that sometimes you must close one door for others to open. [10:28] [10:41]Shortly after, she was appointed by President George W. Bush to the first President's Advisory Council on Financial Literacy, later serving under President Obama as well—an opportunity she believes she would not have had if she'd stayed at Rich Dad. [1:29] [10:52] [11:08]In March 2008, the Napoleon Hill Foundation invited her to help reinvigorate Hill's teachings, leading her into the world's largest personal development brand. [11:08]
If debt is draining your finances, your relationships, and your peace of mind, this episode is for you. Ray Higdon sits down with debt relief expert Josh Valentine — a 14-year consumer finance veteran who has helped over 30,000 people resolve more than $1 billion in debt — for a no-fluff conversation about unsecured debt, why the banking system is designed to keep you in bondage, and what you can actually do about it. From credit card debt spiraling out of control to the compounding trap of minimum payments, Josh breaks down the biblical, financial, and practical dimensions of debt that most people never hear. In this session, Josh and Ray walk through how everyday people can legally reduce their monthly payments by $300–$800 or more, get a portion of their debt forgiven, and stop hemorrhaging money to interest — while protecting their credit score in the process. You'll hear a real client story from Jack, who lowered his monthly payment below what he was originally paying before enrolling in the program. Ray and Josh also cover the 1099 tax question, what debt settlement actually does to your credit, how to handle creditor calls, and why doing it yourself is rarely the smartest move. Whether you're $10,000 in or six figures under water, this episode opens the blinds on a system designed to keep you paying — and shows you there's a clear, structured path out. If you want to find out what you qualify for, book a free 10-minute call at HigdonGroup.com/ReduceNow. —
Are you making money… but still feeling broke in your business? In this episode, Dominic Rubino breaks down how contractors can go from cashflow stress to real profit power using simple systems and proven financial thinking. Inspired by lessons from Dave Ramsey and Robert Kiyosaki, this episode shows you how to take control of your money and start building long-term wealth.
Most network marketers have been taught that building relationships before pitching is the golden rule of sales — but what if that advice is actually costing you recruits, commissions, and credibility? In this episode, Ray Higdon delivers an unpopular but powerful truth: when it comes to reaching out to strangers on social media, "build relationships first" is not just ineffective — it's dishonest. Ray breaks down why people universally prefer you get straight to the point, why problem-solving is the real engine behind every sale, and exactly what two things you must communicate when reaching out to cold market prospects online. He also shares how this approach helped one client become the #1 recruiter in her company and helped another generate $100,000 in personal commissions in under 90 days. If you're waiting for your attraction marketing to kick in while your pipeline sits dry, this episode is your wake-up call. Ray gives you a clear, actionable framework — including the three targeting methods of occupation, location, and intelligent comment — so you can stop beating around the bush and start converting cold market conversations into real income. —
The game has changed. In 1984, home prices were 3.3x the average wage. Today? 10x plus. And yet most of us are still playing by the old rules; selling our time, being the engine, wondering why we “can't get ahead.” In this episode, WE break down one of the most important frameworks we teach inside Women to Wealth: Income Producing Assets . What they are, how to choose them, and how to stop being your only one. We walk through the Cash Flow Quadrant (Robert Kiyosaki) and why 95% of the wealth sits on the right-hand side — in the hands of business owners and investors — while 95% of people are stuck on the left, trading time for money with a hard ceiling. Jen shares the story of her childhood cows, the first income producing asset she ever owned and why watching them eat grass and have babies was more powerful than chipping peanuts for 50 cents an hour. It's a simple story that explains everything. We also talk through the 5 Resource Buckets — time, money, skills, network, and energy and why auditing where yours are leaking is the first step to building real leverage. Because you can't build what you can't see, and you can't grow what you're already burning. If this episode resonated, share it with the woman in your world who needs to hear it.
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Today, Jason sat down with Caleb Christopher to break down how creative finance is actually being used in today's real estate market, especially for property managers looking to grow beyond traditional deals. In this episode of the #DoorGrowShow, property management growth expert Jason Hull and Caleb Christopher discuss strategies like subject-to deals, the due on sale clause, wraparound mortgages, and other creative transaction structures, along with how property managers can use these tools to acquire more doors, help investors expand their portfolios, and even build their own. You'll Learn [00:09] Introduction to Creative Finance in Real Estate [01:01] Caleb Christopher's Entrepreneurial Journey [04:39] Understanding Subject To Deals [10:10] Opportunities for Property Management Business Owners [11:45] Navigating Legal Counsel in Creative Finance [14:17] Understanding Wraparound Mortgages [19:45] Creative Financing Structures [22:27] The Role of Creative Transaction Consulting [27:06] Building Relationships in Property Management Quotables "If you have a business and you don't know what to do with those opportunities, other people do, and you can get paid a referral fee." "The due on sale clause is always going to be a stone hanging over your head. You can't get rid of it." "Your low-interest mortgage is an asset I'm willing to buy." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) Five, four, three, two, one. All right, welcome everybody. I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, so in today's episode, I'm hanging out here with Caleb Christopher. Welcome, Caleb. And we're gonna be chatting about creative finance and what it really looks like in today's real estate market. And Caleb's gonna share practical insights from his time in the industry, breaking down strategies like Sub 2, Subject 2 Deals. Caleb Christopher (00:46) All right, thank you. Jason Hull (01:01) the due on sale clause, wrap around mortgages and other creative transaction structures to give a helpful real world perspective for anyone looking to get started in creative finance. for property managers, know creative finance is how you help your investors get into more units and they all want to manage more units. So cool. Welcome Caleb. Caleb Christopher (01:24) Thank you. I live creative finance, so ask in any direction. Jason Hull (01:26) So, yeah, it's your thing. Yeah, yeah, you live it. It's your middle name, right? Yeah. So Caleb was showing me he has paint on his arm from right, like, I don't know where he, yeah, he's been doing some stuff. He's like legit into the work. He's got rental properties. So he's down in the, in the paint. So Caleb, give us a little bit of background on yourself. Caleb Christopher (01:32) Yeah. Yeah. I've got rental properties. Jason Hull (01:51) at kind of your, how did you get into doing what you're doing now? What's sort of your entrepreneurial journey for the entrepreneurs listening? Caleb Christopher (01:58) Yeah, so entrepreneurship has gone way back for me. What, I'm 38 now? I'm almost 39. 39 feels a lot closer to 40 than 38, by the way. ⁓ As an entrepreneur, I'm like, wait, that's like one of those. Anyway, so. Jason Hull (02:06) Yeah, yeah. It's a milestone, yeah. I'm a decade older than you. was born in 77. So I'm feeling even older now. Keep going. Caleb Christopher (02:18) Okay. You look fantastic. So entrepreneurship in fifth grade, I found these mechanical pencils that would come apart in the middle and they were different colors. And I bought them in bulk at Costco and resold them to my classmates in whatever color combinations they want. Mates started making money. I was like, this is kind of cool. And I like customizing stuff. So that was cool. And then a bunch of little stuff like that. And it ended up where I ran a paintball field out of my parents' house in the woods. I liked working. like work as my hobby. Jason Hull (02:23) Thank Yeah. Okay. Yes. Caleb Christopher (02:48) but also paintball. I've got a 12 year old, we're building a paintball course in my, at my house now, cause he's just starting to get into it. So, but I did that and I bought rental gear and I funded my paintball journeys by having other people rent from me. And so that was that. And then I got into IT and cybersecurity consulting. So entrepreneurship has been a thing where I'm just always adding value, always had a second job, some, some other gig where I like to help do creative problem solving. Jason Hull (02:48) Yeah, fun. Yeah, good time. Nice. Yeah. Caleb Christopher (03:15) And then I discovered real estate when I couldn't sell my house. The one I'm in right now was right next door to family, which was great, but I couldn't sell the one I was in. And so I had to rent it out and I became an accidental landlord and refinanced the property. And then I read Rich Dad Poor Dad and I was like, thank God I have a rental property. And that was the beginning of the real estate journey. Jason Hull (03:27) Yeah. Right, right. And everybody, you have to read Rich Dad Poor Dad. I think it's a requirement. And then you want to get out of the rat race and yeah, yeah. We would play. Caleb Christopher (03:41) Yeah. Yeah. Start building wealth. Just treat, treat houses like a retirement account. Slow building. Even if you don't do anything else, if you get a few rentals, you're in a pretty good shape. Jason Hull (03:56) Yeah. Have you seen Robert Kiyosaki's game, the board game? Yeah, probably. Maybe it does all the math for you. ⁓ yeah. We did it the hard way and I would just make my wife do the math. I'm like, go ahead, Sarah. You do this. She's like, she likes it. She thinks that part's fun. Yeah. Right. That's why she's the COO and not me. Caleb Christopher (03:59) Yeah. It's easier to play online than it is the board game. It does. Then you don't have all the little cards handing back and forth. So yeah, I highly recommend just running a private game on a computer. Okay, what a blessing. Jason Hull (04:25) All right, so cool. Well, let's get into this. Let's get in this topic. So tell us about the first thing mentioned in the intro was like the subject two deals, like this strategy. Caleb Christopher (04:39) Yes, so sub 2 is when you take a property subject to something else. It could be a federal IRS lien. It could be the person's mortgage. It's always, by the way, everybody does sub 2 deals and they just haven't thought of it this way. When a utility company comes to dig up a chunk of your yard and you can't say something about it, that's because you bought it subject to easements, rights of way, etc. So... Jason Hull (04:52) Okay. Yeah, easements. Caleb Christopher (05:04) There are external things that can act upon you or your property because you bought the property subject to them. What we do in subject to deals is we add the loan to the list of things taken subject to. So if the mortgage company notices that you sold a house to me without paying off the mortgage, right? The deed transfers to me and I'm making your payments now. That's a sub two. ⁓ if they notice and if they care, they can accelerate that loan because of the due on sale clause. So kind of two birds with one stone with this description. It exists in every. Jason Hull (05:24) Yeah. Yeah, doesn't that void most loans or? Caleb Christopher (05:34) loan I've ever seen. Maybe not in a seller finance loan if you explicitly exclude it. It's not required, but a due on sale is a good protection for a lender to have because if you transfer and if they care, they can accelerate. It doesn't require them to. They can. Jason Hull (05:36) Right. but they can and some terms in loans I believe also if you if it switches ownership, they it says it maybe negates the terms of the agreement or. Caleb Christopher (05:59) Nope, it doesn't cancel anything else. it's, and a lot of people are like, is sub two illegal? No, it's not illegal. Here's when it is illegal. If I'm borrowing with the intent to hand it to somebody else, the deed, it was never my intention to occupy the property or to satisfy the requirements. And I'm misrepresenting or providing materially false information. That's fraud and that's illegal. However, Jason Hull (06:04) Thank Okay. Okay. Caleb Christopher (06:24) If I buy the house and I move into it as my primary residence or whatever the occupancy requirements are, and then I decide later on to sell it subject to the mortgage, I can do that. And that's a violation, a civil violation of the mortgage contract, which says if you transfer without paying us off or without our permission, we can accelerate the loan. But it's a defined default and a defined remedy. Jason Hull (06:42) I see. So I had a client and what he was doing is he was helping facilitate deals and his way of kind of getting around stuff was he would set up a trust. He would place the business, the current owner of the property as, you know, as one of the members of that trust. So they still had that person in place. They would just decrease their ownership stake through the trust, right? So. Caleb Christopher (07:07) Still technically a violation of the due on sale clause. Some people think Garn St. Germain Act protects an investor like all trust acquisitions from a due on sale, which is not true. By the way, a little more background. I'm very technical. read laws and rules and court cases. so if anybody's got a, I'm giving you a real technical answer here, not an attorney though. The Garn St. Germain Act protects family transfers, but not an investor purchase, even if you leave the seller as a partial owner. Technically it's still a violation. Jason Hull (07:16) Yeah. Yeah. I love it. Mm-hmm. Got it. Yeah. Caleb Christopher (07:36) but it's less likely they'll notice. Jason Hull (07:38) I see the sub two guys, Pace Morby or whatever his name is. And I just see a lot of people saying, this is illegal or you can't do this. And people come after him all the time. And I don't know. I don't know what. I'm not as technical maybe as you. So I don't know. What's your take on that? Caleb Christopher (07:54) It's absolutely not illegal. It's illegal to misrepresent something at any time, but there's no duty or compunction in the contract for me to notify you as my lender that I've transferred the property. Even if there was, that would just be another violation of the mortgage contract and not something criminal. Jason Hull (08:05) Got it. Got it, okay, right. You're not going to jail over it, but okay. So if you're doing the subject two or if like some of the property management business owners listening are wanting to maybe take over the ownership of some of the rental properties that they're. Caleb Christopher (08:23) Yeah, dude. Can I say that is, think, the number one opportunity for a property management company owner is you can either do acquisitions for yourself by taking over tired landlords' properties. My goodness. Hey, are you tired of this property? I'll take the deed. I'll pay you X cash and I'll just take over the payments. Huge opportunity. Also playing middleman, if you know sub 2 investors. If you've got tired landlords, you have an opportunity. Jason Hull (08:30) Yes. Hmm. Caleb Christopher (08:51) You can be the buyer or you can be the middleman who finds the buyers who are willing to take those over. And if it's older debt with a lower interest rate, I'm telling you, I will pay more for that property than I will for to get a new, the same property with a new loan. Jason Hull (08:56) Right. Yes, yeah. So, I mean, really, the smartest thing a property management business owner can do is build up their own portfolio, right. And rather than just helping everybody else build up theirs. And we've got a client and he I think he has like he has two, three hundred doors in his business. He owns all of them. He basically just uses his property management business as a honeypot. People come to him, say, hey, I need management. And then he he said, well, let's take a look at your property situation. And then he's like, yeah, well, if you sell this, you're going to have all these taxes and all these issues. And man, if only there was a way you could still get paid on this, but avoid that. And then he convinces them to do seller financing without telling him it's seller financing, sort of. Right. And so then he like just takes over the ownership and he keeps paying them to pay them off. And so he's got this really sizable portfolio. And during the, when the Caleb Christopher (09:37) Hmm. Jason Hull (09:56) If the market shifts a certain way, he's taking on millions of dollars in assets pretty easily, you know, having these conversations. And so, yeah, I think there's definitely an opportunity for property management business owners to be paying attention to this. Is there anything else you would want to say about subject two that maybe they should be aware of or? Caleb Christopher (10:10) Yes. I mean, there's plenty of discussions to be had when you get down into the details. Knowing what it is is the first stage. I would just remind back on this last point, if you have a business and you don't know what to do with those opportunities, other people do and you can get paid a referral fee. So don't sit on the fact that you've got tired landlords. Send out a survey and like, if somebody came to you with an offer today, would you sell? Jason Hull (10:17) . Right. Yeah. And the thing is, as a property manager, they have this, they have several advantages, but one, they know the market, they know which properties would cashflow the best, they know what they could rent for. They're connected to real world reality, unlike a lot of real estate agents in the market when it comes to rentals. And they have a large portfolio of owners. So if one owner is like, want to sell, they've got a whole bunch of others. They could say, Hey, do you want this? So they could do that middleman thing that you were talking about. Okay. Love it. think it's, it's just smart. And, it sounds like the biggest challenge would be the, the sound like the, sounds like the most difficult piece of this would be, how do I get really solid legal counsel for making sure that this is done or structured the right way? Or we keep the loan intact. Caleb Christopher (11:06) That's it. We're done with the episode. That's the main point. Excellent. Yeah. So one thing, the due on sale clause is always going to be a stone hanging over your head. You can't get rid of it. And if you can't take that heat, you got to stay out of the kitchen, basically. That said, I have resolved due on sale on consumer loans, not DSCR. I've resolved due on sale with consumer slash investment property loans for the individual buyer borrower. But where was I going with that? Jason Hull (11:30) Yeah. How did you solve this? Is this like a trade secret or can you share with the audience? Caleb Christopher (11:48) Nah, so the broad strokes are pretty obvious. It's the details that kill you. it's basically, if I bought your house subject to, and they accelerate the loan, then I'm going to try to call them and negotiate them away off the cliff, right? Like, hey, I'm making the payments. What's really the problem? Can I assume this? What options do we have? If they're inflexible, the bigger banks, then I'm going to have to go with technical compliance, which is I'm going to deed the property back to you. Jason Hull (11:54) Yeah. Caleb Christopher (12:15) And then we just get into this whole thing like, yeah, but what if I deed it to you and you don't sign the next document back to me to let me continue like a master lease where I keep all the profits or whatever we want to call it. Ideally, we just restructure the transaction with paperwork that's either less visible or completely acceptable to the lender. Jason Hull (12:31) Got it. So this is just a conversation with the lender, basically, hey, this is what's happening. How do we make this work? So everybody's happy. Caleb Christopher (12:37) and the bigger banks will not tell you how to make it work. They'll just require you to show evidence that ID to the property back to you. But that's only one part of the puzzle, because we still need to restructure the transaction internally. Jason Hull (12:44) I see. Okay. Right. So then it's between you and the homeowner. Yeah. Got it. And there's just making a a deal where they're making your there's money being exchanged, even though the legal technical ownership hasn't really shifted. Caleb Christopher (13:04) Right. There's a paperwork dance around any obstacle. Now you asked about legal counsel. Lawyers are good at saying no. I'm not going to discourage. Here's my law degree right here. I don't have one. So yes, I'm never going to discourage somebody from getting an attorney involved. My concern is a lot of times they don't have the direct experience on these types of deals. And when they see risk, they say no. ⁓ Jason Hull (13:10) Right. That's their default. Right. It looks just like mine. Yeah. Yeah. That's the safest thing for them to do. Caleb Christopher (13:30) That's right. And when I go to an attorney, I'm like, I'm not, I'm paying you to tell me how not tell me no. Jason Hull (13:37) Right. The pre-frame with attorneys is everything. I say the similar thing. You don't go to the attorney and say, hey, how can I get out of this horrible contract with this franchise I'm in, for example? It's this is what I want to do. What's the best way to do this? I'm going to do it. Yeah. So you give them the right pre-frame. Caleb Christopher (13:49) Figure out how. Well, you can't because there's this risk. And I'm like, yeah, there is risk. I need to accept a few risks here because let's be outcomes oriented. And if you can coach an attorney to be outcomes oriented before you start spending a bunch of money on them, then great. That said, I've had a hard enough time finding that in every state. that's why entrepreneurial, I started Creative TC, which is transaction consulting, because I've been there and I've done that with dozens of deals per month for the last four years next. Jason Hull (13:59) Yes. Yes. Caleb Christopher (14:17) in a couple of weeks here. we've touched literally thousands of these deals. We've seen them up, down, left, right, sideways and back. Jason Hull (14:18) Got it. Yeah, so the short answer is call Caleb. Yeah, okay, cool. So the next thing is like, we talked about the do on sale clause a bit. I don't know if there's anything else to mention on that. And then we can go into wraparound mortgages. Caleb Christopher (14:27) Yeah. Yeah, I love it. Jason Hull (14:40) I'm not familiar with wraparound mortgages. Caleb Christopher (14:42) Okay, it's like you ever go to Chipotle and they make that big fat burrito? What if they put a second tortilla around it? Jason Hull (14:47) yeah. then it's way less likely to break open. Caleb Christopher (14:53) Very good. Very good. I think there's a lot of good analogies here with wraparound mortgages. So mortgage is a contract that says, by the way, a lot of people get this backwards, a mortgage, you give the bank a mortgage, they gave you a loan. It's not the other way around. So when you give the bank a mortgage, you're saying, hey, in exchange for this $500,000, you can foreclose if I don't pay it. That's the mortgage. It gives them the right to foreclose. We want to do that to be ethical. If I bought your house subject to the existing mortgage, ideally we would do something called a mirror wrap. Now, if you had equity and you wanted to finance me a larger dollar amount than what you owe, can change that. But a mirror wrap says, hey, here's the existing loan. We're putting another one around it. That way you can foreclose on me for non-payment, just like the bank can foreclose on you. So if I don't make your payments, you can still pay your payments so that your loan is in good standing and they can't foreclose on you. But Jason Hull (15:33) Thank Caleb Christopher (15:47) when I'm not making payments, you can foreclose on me. So a mortgage basically just says, you have the right to foreclose on somebody for violating the terms of the mortgage. Jason Hull (15:58) Yeah, okay, clever. Caleb Christopher (15:59) as opposed to a naked sub 2. Like if I just took the deed and said, I'll make your payments. Cool, but yeah, yeah. It's like, but wouldn't you like the ability to foreclose if I don't? That's a wraparound mortgage. Jason Hull (16:04) Yeah, cool. If I really trust you, but trust the verify, right? So. Right, yeah, like worst case scenario, it's like, you know, just like getting into a relationship pre-nup, post-nup, like making sure there's, like if things go bad, which nobody plans on, it's not gonna be as bad. Yeah. Caleb Christopher (16:25) Right. It's a stop loss, right? It will cost you money to foreclose on me, but your credit's on the line, so you can still protect it to some degree. Jason Hull (16:34) Okay, yeah, cool. I like it. And I would imagine the owners like this too. Everybody likes this. This makes everybody feel safer. Caleb Christopher (16:42) Yes, so that's one aspect is it's the safe legal ethical way to do it. The other piece is that you can use if I've got a 4 % interest mortgage. Actually, I've got one that's a 3.625 a sub 2 in Colorado. If I sold this to a new buyer right now on seller finance, I would give them a wraparound mortgage. But what would I be doing? Would I pass that 3.625 to them? Jason Hull (16:46) huh. Mm-hmm. Well, no, you get a cut, right? Yeah. Caleb Christopher (17:07) I would rather mark it up to 8 % or seven or so, whatever's practical today. So I can keep the difference. can arbitrage the interest rate. So wraparound mortgages work not only for the ability to foreclose on a non-payer, but you can also increase either the total amount financed or the rate or both. And so wraparound mortgages can be used to transfer as a profit mechanism as well. And when you own the house that I sold you, I don't have to fix your toilet. You just have to pay me every month. Jason Hull (17:36) Right, so in the case of the audience here, like property management business owner, they don't want to, like they could take over the property themselves, but they could also facilitate the deal and for the new owner, it's a higher percentage and they're just keeping the difference. Caleb Christopher (17:41) Mm-hmm. Sometimes you've got a tenant who has lived in a property for five years and they're a great tenant. You like, you want to help them out, but they can't seem to get a loan. It's like, all right, well, I'll let you make payments on this one. I don't like rent to own. Not the same because that's up your, you're conveying interest to them monthly. It's a convoluted mess. I would rather do a straight seller finance like this, where we do a wraparound mortgage and I'll bump the rate and you're going to pay me a premium, but you're going to get ownership. Jason Hull (18:04) Yes. Yeah, got it. Okay. Yeah, that's a healthier, safer way. Caleb Christopher (18:20) And now I don't have to replace light bulbs or fix toilets or repair the roof or whatever else goes on the plate. Jason Hull (18:27) Unless you're the manager and you get paid to do that. Caleb Christopher (18:30) What? It moves out of property management at that point if it becomes a seller finance. Yeah, they're the owner now. Jason Hull (18:33) because somebody's buying it. They're not renting. Got it. Yeah. OK, cool. Yeah, I like this idea, the wraparound mortgage. OK. Are there other types of wraparound mortgages? Is that the main thing? Caleb Christopher (18:45) Now they're specific to your situation like what's best for you and what state you're in etc. I just had a conversation with somebody who used up all their available cash to get rent properties. Right, so they got three or four rentals, but they've got no cash left and they've got good interest rates and I said you could sell those on wraps and increase your cash flow every month and get a down payment from somebody and she was like what? Jason Hull (18:48) Yeah. ⁓ Caleb Christopher (19:12) I said, you want capital to do the next deal, right? Yeah. Okay. Jason Hull (19:12) yeah. Right, so yeah, because that low interest rate is an advantage. So it's kind of sellable. Caleb Christopher (19:20) It is and you can make a monthly bump. Yes, it is your low interest loan. By the way, I just say this to people. Your low interest mortgage is an asset I'm willing to buy. The same house is worth more money to me with a low interest rate than I'll buy sub two. Then it is just on the market on average. Jason Hull (19:29) No. Okay. Yeah, that's clever. Yeah, okay. Got it. Very cool. All right, so other creative structures. any others. Caleb Christopher (19:46) Yeah, so contract for deed or land contract, it's a seller, it's a type of seller finance. If I'm the seller, I like it because I hold legal title. And if I hold legal title, you can't place additional liens. Yeah, so I don't want you placing solar liens without my permission or water softener liens or a HELOC on top of whatever current balance is. So if I, if I sell to you on a wraparound mortgage, you have the full deed, legal title and everything. Jason Hull (19:53) Okay. Yeah. Yeah. Caleb Christopher (20:15) and you can place additional liens. You can use this property as security for other loans. I really don't want that complication in case I do have to foreclose and maybe take the property back if I bid what's owed. I don't want it coming back to me with an extra three liens or $40,000 worth of debt. So contract for deed is pretty ideal because I hold legal title, you get equitable title. And it's same seller finance term, same wraparound concept like markup interest rate and monthly payments and stuff. Jason Hull (20:41) Got it, okay, very cool. These are fun little vehicles. There's like these magic little tool sets that you've got in your toolbox. Any others? Caleb Christopher (20:48) I I like the master lease concept where it's like a sub 2, right? I'll make sure all your bills get paid, but I keep everything that comes back on top. I take it off your plate. I agree formally to cover any expenses related to the property, et cetera, but we're going to do it like a master lease with an option to purchase. Jason Hull (20:59) Okay. Thank Caleb Christopher (21:10) If you're scared of due on sale, or if you've got a DSCR loan that will not tolerate a contract for deed or a trust acquisition or a full on sub two, we can do this custom master lease, which replicates all the parts and pieces effectively without violating that due on sale clause. Jason Hull (21:28) Okay. And I know property managers sometimes are talking about things like, know, they want to get their investors into more property, right? So they're talking about things like maybe doing a 1031 exchange to get into a bigger property maybe, or doing cash out refinance to pull equity out to get into a next unit or next property. You know, these type of vehicles. But these additional tools you... Caleb Christopher (21:35) Mm-hmm. Mm-hmm. Jason Hull (21:54) chat about today I think are very fascinating. I don't think a lot of them I haven't heard them talk about. Caleb Christopher (21:58) Yeah, mean, awareness is the big thing, right? You need to be aware that you can do some of these things, and then you find the person who can help structure it specifically for your scenario. But I see a lot of people who are like, I'm going to do a creative deal. And it's like, on what, though? Jason Hull (22:12) Yeah. Got it. Okay. So, I don't know if there's anything else we're missing or that you wanted to cover, but I think then the next question would be how, where do you fit into this? Cause you have a business that facilitates this or helps with this. Caleb Christopher (22:27) Yeah. So I started Creative TC four years ago and this creative transaction consulting so that we could help make these deals safe, legal and ethical. You can imagine that it's pretty easy to do somebody dirty, whether you mean to or not, with these arrangements when somebody's credits on the line, they're convoluted. And so you need a guiding light. You need somebody to hold your hand, maybe be a lighthouse so you don't crash on the rocks. That's what Creative TC is. And so we consult on these deals nationwide to help people do them safely. Jason Hull (22:35) Okay. yeah. Okay. Caleb Christopher (22:56) And then I started Creative Title this last year to fill a void in the state of Colorado where a bunch of companies were pulling out of creative deals. Jason Hull (23:04) Yeah, got it. So yeah, I get it. Yeah. And I'm sure a lot of times it's not even the, it's, everybody has good intentions, maybe from the very beginning. But when, as soon as something gets weird or sticky or confusing or challenging, then somebody's like, feels like somebody else is being unethical or do them dirty or whatever, or we don't have a, we don't have an exit path or we don't have a clear delineation of, you know, that makes everybody feel comfortable where we can split ways or part ways. so. Caleb Christopher (23:12) Yeah. Money's on the line. Jason Hull (23:32) Yeah, having something structured right from the beginning, they say an ounce of prevention is worth a pound of care, right? And a lot of times I, when talking with my clients, because, know, in property management, have lease contracts, lease agreements, have the agreements or contracts they have with the owners for taking over the management of the property. And I, what I usually say to them is those are nice, but those usually only matter if you use them incorrectly. They only matter when you're at war. Caleb Christopher (23:35) yeah. Yep. 100%. Yes. ⁓ Jason Hull (24:03) It only matter when you're there. So, but if you proactively review the agreements with them and go through it with them and help them understand it, it's then an onboarding tool and it helps set the frame of the relationship and it helps everybody understand. And because it doesn't matter what's written in agreement until you're at war. But before then, what matters is what they think is written in that agreement. And so making sure that you go over things with them to make sure they understand this is paramount. And that like makes like, Caleb Christopher (24:13) Yes. I need, I need this as a sound clip for my team because this is how I train my team as well. I just need it from somebody else because it sounds better coming from not me. ⁓ it's expectations management is absolutely essential, especially in creative finance deals where I'm making your payments, your credits on the line. If I don't make your payments, it hurts your credit score and can cause a foreclosure. The buyer and seller need to have that conversation. And sometimes it requires a third party to help facilitate. Hey, here's what happens. Jason Hull (24:32) in a relationship. Right, so you can use that. Yeah. Caleb Christopher (24:59) Here's how to manage those expectations. Let's look at this. We're not just signing disclosures just because they're legally required or suggested, but we want to have a meaningful conversation and talk through the stuff so that everybody's on the same page because if the due on sale clause comes knocking, we need to be on the same team. Jason Hull (25:14) Yeah, yeah. So my wife and I got married in Mexico because that's we wanted to get married there. And usually what people will do is they'll just do it legally in the US, but they'll do it symbolically in Mexico. And Sarah's like, no, let's let's do both there. Let's do it. And they make you list out your assets. It's almost like they're like proactively making everyone have a prenup, right? Now we already had a prenup. And then our lawyer was like, you also need to have a postnup. So we did that. And it's just like we know, like if Caleb Christopher (25:34) Okay. Jason Hull (25:42) for some reason there was a problem, like things went south, then it's not gonna be all out war, right? It's clear, you own this, I own this, this is how it works, this is how we part ways, here's how we split the business. And so everything, and this is what smart business owners do with their business when they get into business partnerships. And so without that, And I think with your team, for example, the analogy that everybody understands is divorce, because 50 % of relationships in the US probably end that way. Everybody's been like maybe their parents or they've seen a family member or they've seen somebody go through this. And that's the epitome of not having a really solid planned out strategy from the beginning, because nobody was planning on this happening. But, know, an ounce of prevention is worth a pound of cure if you have that dialed in, they're not spending. Caleb Christopher (26:10) Hmm. Jason Hull (26:26) $20,000 in legal fees where only the attorneys are winning and you know, and then you're losing a bunch of stuff and this was yours and they didn't contribute to this, but now you have to give them half and all this kind of stuff. so, yeah, and so you help them kind of make both parties and everybody involved feel comfortable and then you get paid a consulting fee for doing handling this. Cool, very cool. Cool, so I would imagine there might be some property managers listening to this. Any final words you'd like to say to them and how can they get in touch with you if they would like to help you facilitate some of stuff they're working on? Caleb Christopher (27:06) I think the value of a property manager or a realtor is very much in who they know that's vetted. Okay. A realtor, it's like, I know a foundation guy. I know a roof guy. I know a flooring guy, right? That's what I'm paying you for. Not just your commission to take photos and have some conversations. I want to know who knows who you know, you can validate. The same thing is true for property managers. I got a repair guy, very consistent. I've got three different plumbers. If it's this type, I know this guy's got the best rates. That's what I want you to know. when you're my property manager, that's what I'm paying you for. The same thing is true now with Creative Finance. It's like, hey, I know a guy that's an expert that has 255 star reviews at what they do. They only do this thing and they do it really well. So if you want to buy or sell Creative Finance, let me call Caleb. I'm that guy. Jason Hull (27:53) Yeah, mean, a lot of the best property management business owners are viewed by their clients as an investment expert or advisor. And the best investment people or advisors have a whole toolset of people in their back pocket, whether it's trust attorneys or somebody like Caleb, right? They have all these different resources, maybe lenders, you know. They have all these different resources available to facilitate deals. And that's how some property managers are able to help their clients get into more property and have more deals to manage. Or like we talked about at the outset, even better, how to get more ownership stake over all the properties that you're managing and build up your own portfolio and your own wealth. Caleb Christopher (28:37) Yeah, because I should be able to call my property manager and say, who's good at DSCRE finances in your area? Who do you like? I don't know. Okay. Maybe be a little more helpful. Jason Hull (28:44) Yeah. Yeah. Yeah. Yeah, got it. All right. Awesome. Well, Caleb, I appreciate you coming here on the door grow show. How can people get in touch with you? Caleb Christopher (28:57) right. The easiest way, because I own multiple companies, calebchristopher.io. That's got links to Creative TC for the consulting, Dosgard to fix due on sale, and Creative Title Company in Colorado and Tennessee. Jason Hull (29:09) Perfect, awesome. Hey, thanks for being on the DoorGrow show. All right, for those watching this, if you're listening, if you've ever felt stuck or stagnant and you wanna take your property management business to the next level, reach out to us at doorgrow.com for free training on how to get unlimited free leads. Text the word leads to 512-648-4608. Also join our free Facebook community just for property management business owners by going to doorgrowclub.com. And if you want tips, tricks, ideas, Caleb Christopher (29:12) It's been a pleasure. Jason Hull (29:37) to learn about our offers at DoorGrow. Subscribe to our newsletter by going to doorgrow.com slash subscribe. And if you found this even a little bit helpful, don't forget to subscribe and leave us a review on whatever channel you found this on. We'd really appreciate it. And until next time, remember the slowest path to growth is to do it alone. So let's grow together. Bye everyone.
======================== OUTPUT B: PODCAST DESCRIPTION How to Get More Leads and Sales with Instagram Reels ft. Dr. Kimberly Olson If you've been posting on Instagram but not seeing consistent leads or sales, this episode is your turning point. Ray Higdon sits down with Dr. Kimberly Olson — award-winning Instagram strategist, seven-figure entrepreneur, and creator of the bestselling #Instagram course — to break down exactly how network marketers and direct sellers can leverage Instagram Reels to grow their audience, fill their DMs with qualified prospects, and close sales with confidence. Kimberly shares her personal journey from six figures of debt to generating consistent seven-figure annual revenue, and how stepping into radical authenticity — including sharing her faith, her values, and her real story — was the catalyst that changed everything. In this power-packed training, Dr. Kimberly Olson walks you through her proven "Reel Domination" playbook, covering the five essential reel types every entrepreneur needs to be posting: educational, inspirational, social proof, high-value lead generation, and entertaining/controversial content. You'll learn how to stop the scroll with magnetic hooks, how to turn reel comments into DM conversations, and how to convert those conversations into sales using a simple one-conversation close. Whether you have zero followers or you're looking to 10x an existing audience, Kimberly's system has been proven with thousands of students — including people who went from two jobs to full-time network marketing income within a single year. You'll also get a behind-the-scenes look at Kimberly's complete #Instagram course, a 7-module mega-program with over 60 video lessons, step-by-step reel and story templates, a Trello-based content planning system, and lifetime access with ongoing updates — all designed to help you build, brand, and monetize your Instagram presence from the ground up. If you're ready to stop spinning your wheels and start getting paid consistently for the content you create, this episode — and Kimberly's training — is exactly what you need. —
This week, Mike welcomes Alisa Sparks, Founder & CEO of Linden Creek, a luxury interior design and home staging franchise that has scaled to 22 locations across the country in only three years. Alisa shares how she made the leap from managing military finance budgets to launching a design business out of her garage, and the mindset shift required to go from talented designer to true business owner. The conversation unpacks what it really takes to franchise a business, including the painful process of documenting a 327-page operations manual and why proof of concept matters more than perfection. Alisa gives an inside look at how Linden Creek designs for selling versus designing for living, opens up about the biggest mistake new business owners make, and closes with a powerful take on why confidence to double down is the entrepreneur's greatest asset. Resources Mentioned in This Episode: Rich Dad Poor Dad by Robert Kiyosaki Follow Linden Creek: Website Instagram LinkedIn YouTube Connect with Alisa: LinkedIn Instagram Connect with Mike: Linktree SPONSORS: Social Chameleon | Transform Your Podcast Want to become a show sponsor or affiliate? Email mike@socialchameleon.us Copyright © 2026 Mike'D Up! with Mike DiCioccio | For permission to use this content in any way, please email mike@socialchameleon.us
Alisa Sparks - Linden Creek On Realizing Your Own Success: "I kind of had this moment where I paused and realized I had accidentally worked myself out of a job, and that should be a good thing. My team had it covered, my clients were happy, things were rolling well, and I kind of scratched my head and went, what do I do next?" As business owners we often have one speed: Go. We run relentlessly, sometimes with action without actual accomplishment, and other times we find ourselves with an empire we built and we realize we can idle down a bit and not work quite as hard. This is the goal, of course. Selling houses is big business. Like anything of value, the better it is presented the higher the sales price. This is why staged homes sell for more than empty or lived-in homes. But who has the skills and furniture to stage a home? Alisa Sparks started her home-staging business, Linden Creek, and was successful. Then she built that business into a franchise empire that took success to another level. Listen as Alisa explains what it takes to make start a home staging business, what it takes to build a franchise from scratch, and what can be done when you have the systems and people in place and things are actually running well. Enjoy! Visit Alisa at: Linden-Creek.com Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Calls On Call Extraordinary Answering Service: https://callsoncall.com Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan Podcast Overview: 00:00 Discovering a passion for staging 9:22 Real estate staging process 15:42 Learning to delegate effectively 19:25 Shifting demand from staging to design 26:04 Considering a franchise business 28:37 Franchise owner support and coaching 33:07 Ensuring brand consistency across franchises 40:10 Evaluating franchise prospects 48:24 Navigating software development challenges 51:37 Importance of honest sales communication 59:48 Program sponsor and listener call-to-action Podcast Transcription: James Kademan [00:00:00]: Tell me about the art or pictures. And most people's houses you'll see pictures of family or graduation pictures or grandma or whatever. Are you including some pictures like that or is it more art or maybe it's nothing. Alisa Sparks [00:00:11]: Yeah, definitely do not include family photos when you're selling a home. Now, you could have a really cute family and they could be fantastic, but the problem is the moment they see a picture of your family, the conversation in their brain changes from this is this could be my home. I can imagine myself living here to. To somebody else's living here. And all of a sudden it changes that emotional connection. And so we highly recommend you don't have photos of your family in a home. James Kademan [00:00:39]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found https://drawincustomers.com we are locally underwritten by the bank of Sun Prairie Calls on call Extraordinary Answering Service, the Bold Business Book and Live Switch. Today we're welcoming, preparing to learn from Alisa Sparks of Linden Creek. And Alisa, I believe we're talking home staging here. So how is it going today? Alisa Sparks [00:01:11]: It's going great. Thank you so much for having me today. I'm excited to be here. James Kademan [00:01:15]: Yeah. I'm actually very excited to talk with you because I've met some home stagers before, but I have never met a home stager with a company that's beyond many offices or even beyond really their home office. So I'm excited to talk to you, talk to you about your business growth. That's huge. Alisa Sparks [00:01:35]: Yeah, it's been a really fun journey. This is an industry. You're absolutely right. Most individuals in this have their one stop location and so expanding outside of just our four walls has been a really fun adventure over these last few years. James Kademan [00:01:49]: Nice. So let's go to the way back. Right. When did you first start this? Alisa Sparks [00:01:53]: I started Linden Creek eight years ago. My background has nothing to do with interior design or real estate. I have a background in finance, so I love numbers. Give me an Excel spreadsheet and I will entertain myself for hours. Right. Like that is my. My bread and butter. However, with that being said, I found myself in this place where I was always trying to fulfill this creative itch. Alisa Sparks [00:02:15]: So. So when I would finish my day job, I would spend time buying the ugliest houses I could find and renovating them, building furniture in my garage, whatever I could do to kind of fulfill this creative itch that I had until finally I had this aha moment of like, maybe I should take this passion that I have and this hobby and build it into something that's a true business. James Kademan [00:02:36]: How cool is that? And when were you working in finance industry before? Alisa Sparks [00:02:41]: I was in the finance industry and actually supported the Department of Defense for nearly a decade, managing their aircraft budgets. So again, nothing at all related to what I do today. But so many of the skills that I learned from that experience, whether it came from systems and operations to managing financials, have been crucial for the success of where Linden Creek is today. James Kademan [00:03:03]: Nice. And what was the major contributing factor to make you shift? Saying, I gotta go off and do this on my own. Government, you got health care and whatever. W2BI weekly paycheck, whatever. Alisa Sparks [00:03:16]: All the great benefits, all the safety nets. And so much so that I had a good friend of mine that I worked with two years into me starting Linden Creek. We caught up and grabbed coffee, and she looked at me and she goes, why did you leave such a safe, stable job with such good income? And I was like, there's something more to this. So, yeah, it was a big shift in change to get faster of make this massive jump. It actually all came down to a book. I was at the gym listening to an audiobook of Rich Dad, Poor dad by Robert Kiyosaki. I'm sure many are familiar with that one, but he talked about the value of building a business and how that becomes an asset. It's not just a job. Alisa Sparks [00:03:54]: And there was something about that that struck for me when it came to just that ownership of what you have and the work that you're putting into something. And as I started kind of scratching my head going, okay, what kind of business could I start? I'm playing with aircraft, right? Helicopters and things like that. That's not transferable to my own business. And as I was really thinking about it, we had just put a home on the market that we had renovated and flipped. And the feedback we got was the staging was good, but it wasn't staged. It was just my furniture that I had collected over the years and kind of made look right for the home. But it was this aha moment for me of maybe I could stage houses. I don't have an interior design degree, but there might be something to the staging. Alisa Sparks [00:04:33]: And so that was really what started the entire concept of Linden Creek. James Kademan [00:04:37]: How cool is that? All right, so what was the answer that you gave your friend? So when you're at the coffee shop and she's like, what are you doing? Alisa Sparks [00:04:45]: I Smiled politely. And I said, this one's for the long game and it's going to be worth it at some point in time. And it has been. I'm thankful for the transition I made. I can look back and say with confidence, this was a good call, but it's scary in that interim, right. Like when you don't know, when the math doesn't math, when you're still building your business and reinvesting every penny. It's a scary transition. James Kademan [00:05:05]: Oh, I totally understand that. I. You know, you remind me of a time I had a buddy of mine offer me a job at a place that he was working out. And I'm like, I'm actually starting my own thing. And he was like, why? It's just one of those things where it was interesting. Where? To a point. When someone asks you a question like that, you really don't know how to answer it, because in order for them to ask that question, they don't really have the foundation that's needed to understand the answer that you would give. Alisa Sparks [00:05:36]: Yeah, that's exactly right. James Kademan [00:05:38]: Just say, like, because. Whatever. So tell me, when you first started your business, I imagine you get the website is this. Well, I have to back up a step because I don't know a whole lot about home staging other than I have seen homes that are staged. Inserting couches, furniture, rugs, stuff like that, that once the house is sold, those go to a different house or how does that work? Alisa Sparks [00:06:02]: That's exactly right. Yeah. So we own our own furniture and inventory. It started small in my garage. I became best friends with my FedEx delivery guy who would drop off new furniture every day, and I would spend my evenings, you know, assembling furniture in my garage until everything was built out. We do a much larger scale of that today. So the operations are different. But yes, I was slowly building and collecting my own set of inventory and furniture, putting it in a home and. Alisa Sparks [00:06:27]: And the moment the home sold, taking it out and moving it to the next property. Wow. James Kademan [00:06:32]: So I imagine that takes a lot of space. You have all. I mean, coaches aren't small, right....
======================== OUTPUT B: PODCAST DESCRIPTION How to Recruit Professionals Into Network Marketing (Without Begging, Chasing, or Sounding Like a Pitch Artist) | Todd Falcone Industry legend Todd Falcone — 36 years in network marketing, 17 of them building in the field — sits down with Ray Higdon to break down one of the most powerful and underutilized recruiting strategies in the profession: targeting high-caliber professionals. Todd shares why commission-based professionals like realtors, insurance agents, and financial planners are a natural fit for network marketing — they already prospect, sell, handle rejection, and take risks for a living. The result? Higher-quality conversations, faster decisions, and teammates who actually show up and produce. Ray and Todd walk through exactly how Todd developed his signature "peak interest question," why he ditched purchasing business opportunity seeker leads in favor of cold outreach to professionals, and the mindset shift that separates distributors who stay stuck talking to unqualified prospects from those who build with momentum. They also tackle the #1 reason most network marketers never take this approach — fear of judgment — and why that fear is completely unfounded when you're approaching people who are already wired for business. Todd also previews his free training at HigdonGroup.com/Professionals, a step-by-step deep dive into recruiting professionals word for word, without begging, chasing, or sounding like a pitch artist. Whether you're brand new or a seasoned builder frustrated with low-quality conversations, this episode will change how you look at every for-sale sign, insurance office, and real estate listing in your area. —
“Presence is what remains when you strip away all the noise, all the excess.” In this episode, Nick speaks with Dre Baldwin about his journey from basketball to internet entrepreneurship, emphasizing mindset, self-awareness, and overcoming challenges. Listen in to discover how his experiences shaped his approach to self-mastery and success. What to listen for: Dre Baldwin’s basketball career and transition to entrepreneurship The importance of mindset and self-awareness in success Lessons learned from sports and their application to business The role of discipline and resilience in overcoming challenges Strategies for personal growth and self-mastery “You can have all the right skills, desire, motivation, and resources, but if you’re in the wrong vehicle, you will not get to where you want to get to.” Knowing where we want to go is incredibly important to continuing on the right path Sometimes our “right path” is only really just a leg of the journey, and discernment is important to keep on that path or not This also urges us to consider what we really want and to look at the “vehicle” we're in, honestly and without bias or interpretation. “To get to the actual issue, you really have to find out who’s the person behind the issue. Who’s the person behind the problem?” Looking deeper than the surface at our “why” with our goals and pursuits is critical This speaks to ourselves as well as the people we interact with and work with Getting to know a person, or ourselves, deeper ties in wants, hopes, dreams, motivations, and understanding the person behind the problem helps us understand context. About Dre Baldwin Dre built Work On Your Game® to turn disciplined execution into dominance. A 4x TEDx speaker and 43-time author, Dre played pro basketball for 9 years. Today, he helps experts and entrepreneurs install mindset, systems, and strategy to scale from six to seven figures with presence and power. http://DreAllDay.com http://LinkedIn.com/in/DreAllDay http://Instagram.com/DreBaldwin https://www.workonyourgame.com/ Resources: Check out other similar episodes: The Greatness Inside Of You Like A Superstar Athlete With Darlene Santore How To Not Rush Through The Trauma Storm With David Kitchens Interested in starting your own podcast or need help with one you already have? https://themindsetandselfmasteryshow.com/podcasting-services/ Learn more about our host, Nick McGowan. Thank you for listening! Please subscribe on iTunes and give us a 5-Star review! https://podcasts.apple.com/us/podcast/the-mindset-and-self-mastery-show/id1604262089 Listen to other episodes here: https://themindsetandselfmasteryshow.com/ Watch Clips and highlights: https://www.youtube.com/channel/UCk1tCM7KTe3hrq_-UAa6GHA Guest Inquiries right here: podcasts@themindsetandselfmasteryshow.com Your Friends at “The Mindset & Self-Mastery Show” Click Here To View The Episode Transcript Nick McGowan (00:00.206)Hello and welcome to the Mindset and Self-Mastery Show. I’m your host, Nick McGowan. Today on the show, we have Dre Baldwin. Dre, what’s going on, man? How are you doing? Dre Baldwin (00:11.005)I’m doing great, Nick. How about yourself? Nick McGowan (00:13.004)I’m good. I’m good. I’m stoked that you’re here. I think it’s gonna be a really good conversation. I told you right up front, I missed the memo for the suit. I’m sorry. But I appreciate you showing up and looking how you are. One of the things that stood out to me when you were your team member reached out about you being on the show was your history in basketball. And being able to tie that into the work that you’re doing now, and how your pursuit of your own version of self mastery has really flexed through every single bit of this. So I know there’s a lot of stuff that we’re gonna get into, but that’s one of the main things that really stood out to me. So I’m excited that you’re here. I always like to get things started though with telling us what’s one thing that most people don’t know about you. It’s a little odd or bizarre and what do you do for a living? Dre Baldwin (00:59.369)One thing that’s a little out of bizarre. once went out on a date with a woman who turned out to be a man and What do I do for a living is I hope I get to give context to that. But anyway, what do I do for a living is We have high level professionals with structured execution if I put it in the one statement Nick McGowan (01:12.75)Yeah. Nick McGowan (01:20.218)Cool. I appreciate that. I’m still chuckling a little bit like who in their right mind wouldn’t give you the platform to like follow up on that? Because the first thing I want to make sure is that you’re not saying it in a really hateful way. I assume that’s not the case. And based on what I know of you, that doesn’t seem to be the case. But again, who in their right mind be like, Nope, we’re leaving that they’re just gonna fucking cliffhanger. So go on, tell us the story. Dre Baldwin (01:27.622)You Dre Baldwin (01:46.739)So this is about, I was about 19, 18, 19 years of age. So we are both from the Philadelphia area. And every year in the summertime in Philadelphia, there’s this event called the Greek Picnic. I don’t know if you knew about it. So the Greek Picnic is all these fraternity and sorority organizations, usually the black fraternity sororities, they all have this big event down at, I think it’s the Belmont Plateau in Philadelphia. Then that’s during the day, the picnics during the day. Then at night, everybody goes to this place called South Street. Nick McGowan (02:10.392)Mm-hmm. Dre Baldwin (02:16.553)And South Street is a place in Philly where everybody just goes and walks. So was kind of like Times Square in Manhattan, the Strip in Vegas, Ocean Drive in Miami Beach. You have South Street in Philadelphia. So I did not pledge in college, but every year, even since I was in high school, we would always go to South Street and 90 degree picnic because everybody’s out there. It’s kind of like New Year’s Eve, Times Square. Everybody’s out there. It’s hard to drive, but there’s so many girls out there. You go out there just to talk to girls. So we go out there and talk to girls and I meet this girl. She was interested in me. I’m interested back. So we exchange phone numbers and all of that. And she lived all the way down there near South Street. I lived up in the upper Northwest part of the city. I go and see her. didn’t actually go on. It technically wasn’t a date. We didn’t go anywhere. I just went to her house. We were basically sitting on the steps talking, but we sat there and talked for an hour or two. She had a roommate. Her roommate came by. She went, goes into the house and another guy while I’m sitting there talking to her, another guy comes up. He goes in to see the roommate. So anyway, we have the conversation, whatever I leave. And a couple of days later, I’m talking to this girl on the phone and I think she noticed my naivete. And she said to me, Dre, I want to let you know something. She said, I’m a pre-op transsexual. I didn’t even quite know what that meant. And I was like, what does that mean? I did know, but I didn’t know. So I had her spell it out. And she said, no, I’m guy, I’m not as endowed as you, but I haven’t had the operation yet. And I just didn’t know. My vision was not. tuned enough to have noticed this when it was all happening. And then I was thinking, I was like, well, what about that guy who came by while we were sitting on your steps, who went in the house to see your roommate? Because a roommate was the same thing. Also preop transsexuals. said, well, yeah, he knew the deal. So I guess he thought I knew the deal. I didn’t know the deal. So this was my learning of finding out what the situation was. So that’s the story there. That was 19 years of age. I’m 44 now. Nick McGowan (04:04.396)Man. Yeah, how old are you? All right, cool, I’m 41. So back then, that you really had an opportunity to be a fucking asshole about it. There’s a lot of people, especially in the Philadelphia area, that would have been so pushed away from that, even gotten violent, and really become hateful with it. And a lot of it was normal back then. There was just hatred of other people and just… just bullshit and especially with guys from the area, we would just be douchebags to each other. And then if something like that happened, like your boys could be after you because of it or whatever. So what a cool thing for you to not be a complete fucking asshole about it. Only for years later to understand like that is, that’s gotta be a big, big life transition for people and to not even think about it from their perspective. Like that’s awesome that she said, this is what’s going on. This is where I’m at. That took a lot of courage to even say that and a lot of courage to step out, you know. Dre Baldwin (05:10.899)Yeah. I guess so, because I think she could tell that I didn’t know. So I think most of the time back then, because we would go to South Street all the time and you would see these cross dressing men walking around. And what would happen is men would drive by in cars and I say those are men and laugh and joke and all that and just drive by. And but you could tell even from across the street, like that’s a man. She had it done well enough that I didn’t know. And I had a couple of my boys with me when I met the girl. None of them said anything. So Nick McGowan (05:25.464)Mm-hmm. Dre Baldwin (05:43.294)They didn’t know. And when I told them, they made jokes about it at the, weren’t around the girl. They made jokes about it with me. I didn’t, I just didn’t even notice. But back then with us, it would be like, okay, you could tell that’s a man. We just keep going. But I think they knew the woman or the man dressed as a woman, whatever you want to call this. They would talk to men who knew the deal. And that was just, they were just cool with it. Like that guy who walked into the house while I was there, I guess he just knew. I just didn’t know. And back then it wasn’t even a thing that we were thinking about, not the way it is now. We weren’t thinking about it in that way. Now it’s much more open. But back then for me, it was something I had never come across. Nick McGowan (06:21.452)I always find it interesting how people choose to answer this question and like what the thing is like I even said before we hit record like just don’t tell me your favorite colors purple or something like that so I always appreciate when people bring something up because there’s some some reason for that like that must have shaped you in some sort of way so even if it’s a subconscious thing that yeah it shaped me but you know I really think about it too too much in this context of this conversation as we talk about that how has that actually shaped you And way that you look at not only people and their choices, but yourself and how it’s kind of folded within your life. Dre Baldwin (06:57.577)Hmm. It’s an interesting question. I never thought about it like that. I always looked at it like a, it’s like a funny thing to me. That’s the reason why I bring it up. Yeah. The other thing, other thing I thought about was I once was in a hot dog eating contest. I think this is a little bit more depth. So that’s why I went with that one. But for me, I never, I never really think about it except when I’m bringing it up, like, Hey, this is, appearances can be deceiving. And nowadays it’s kind of come full circle because now no LGBTQ is a big thing. But in this is what Nick McGowan (07:02.99)Snapple fact sort of thing, Nick McGowan (07:11.279)Hahaha Dre Baldwin (07:26.665)19, this is like 2000 around 2000 2001. It wasn’t a big thing. We knew it existed, but it was way in the shadows. Then as opposed to how it is now. I don’t know how it has affected me subconsciously. I’ve been stopped approaching girls. I kept doing that. So I don’t know. I can’t answer that question. Nick McGowan (07:43.534)Yeah, I appreciate. I appreciate the honest answer. You know, like even it might be something where like down the road you realize, maybe it shaped me this way. And it’s also, it doesn’t have to, you know, that might be one of those things where like, made you kind of look a little differently at things. I find it interesting how some people like your boys, your friends would talk shit or say whatever. And maybe some of those maybe didn’t understand exactly what was going on, but we’re trying to fit within the system of things and like, let’s have these conversations. So I always think this stuff can shape us in some sort of way, because it was just a little different or abnormal or whatever. Sometimes the meaningless things in life are the things that can mean a lot to us or the like random happenstances of things. But it’s funny pointing out like, even with South Street and how South Street is like Times Square. I’ve never thought about that, but I lived on Fitzwater for a little while. like right off of South Street for a while. Yeah, I was actually explaining to my partner recently. I was like, when we go to Philly, we’ll have to go to South Street. South Street is like a long street where you walk in their stores. She was like, that sounds like a normal fucking street. Like, but it’s more than that, you know, so I’m going to use the Times Square thing. But that’s cool. Yeah, exactly. Some people don’t know the ocean drive thing, but like, I get that. Man, so I appreciate bringing that up with Dre Baldwin (08:40.499)Yeah, that’s right there. Dre Baldwin (08:56.809)Alright, four O’s in draft. Yeah. Nick McGowan (09:09.782)the path that you’re on now and the business that you’re on, I think one thing that we could easily skip past is that you spent, what was it, nine, 10 years playing professional basketball? Nick McGowan (09:22.925)So I have never been a professional athlete. I remember wanting to be a professional, a couple different things, you know, as a kid, just like people are like, I want to be a rock star, I want to be this, I want to be that. There’s a level of discipline. There’s a level of belief in yourself, confidence, and like fucking around and finding out to be able to execute on stuff like that. Even if you didn’t get into the NBA or if you were the fucking, I don’t know, you turned into Kevin Durant or whatever, like there’s a lot that you actually went through to figure out. what is it that I want out of life? And you started to do that early on, but you’re not doing it at this point. So I’m interested in how that shaped you. like, tell us a bit about the journey and how that actually led into what you’re doing today. Dre Baldwin (10:04.905)Great question. So it started with, let’s just go back to childhood, always in the sports. And I was playing, one of the first lessons I learned was getting into the proper vehicle. So I was playing baseball for several years. And I realized by the time I got to about right before high school, and this is because when you first played baseball as a kid, you had T ball, you just hit the ball off the tee. Then you have a pitching machine. You know the pitching machine where the ball goes to the same spot every time. I got pretty good at the pitching machine baseball, but then when we had to play against real live people throwing the ball, I couldn’t hit the ball. I probably had a little bit of fear of the ball. So I was never good at hitting and my fielding wasn’t even that great either. So I realized, okay, I’m not going to go too far in baseball. No matter how hard I try at this, I just don’t have the natural inclination, but I was still into sports. So then I moved over to basketball and I started off not good, but I could feel myself getting better at basketball and I stuck with it. And eventually came to what you mentioned. The thing is, later on, looking back, that’s when I realized this principle that I tell people about all the time nowadays is called the right vehicle. So you can have all the right skills, desire, motivation, and resources, but if you’re in the wrong vehicle, you will not get to where you want to get to. And for some people, the right vehicle is playing baseball. For some, it’s basketball. For some, it’s not sports at all. For some, it’s analyzing sports. You can be a podcaster or a YouTuber. For some people, it’s not being in the sports realm. It’s doing something different. Not everybody can do everything even if you put the same amount of effort in. So that’s the first principle I got from sports. Looking back, I didn’t realize that when I was 13, but I realized it later. Then moving on, barely playing in high school, played one year, sat the bench. My going to college, I went to a Division III college. So anyone who doesn’t know sports, the guys you see on TV, that’s Division I. That’s football, basketball, that’s Division I. Division II is right under that and Division III is down in the basement. And the players in Division 3 don’t usually think they’re going to make it pro. A lot of them will say they think they will, but they don’t really believe it because I’ve always been a believer in it. You want to know what somebody believes, that’s what they do. Don’t listen to what they say. And coming out of a Division 3 school, nobody’s calling you to go play pro, most players, even if you were pretty good because you’re playing against other guys who are not pro caliber. So when I got out of college, nobody was calling me. I had to go to these events called exposure camps. You ever heard of those? Know what they are? Nick McGowan (12:18.701)Yeah. Nick McGowan (12:25.942)No, but I would assume it’s like a talent sort of thing where scouts get together and see what you can do. Yeah, cool. Dre Baldwin (12:30.621)Yeah, casting call, a job fair for athletes. And it’s rough because you got 200 guys who all think they should be playing pro, all trying to prove themselves at the same time. And that’d cool if we were playing golf or tennis, but basketball is a team sport. So you’re playing on the same team with five other guys who all think they should be playing pro too. So everybody’s trying to show off. So it’s not the normal type of basketball. It’s not like everyone’s playing selfless basketball because they’re all trying to show off. I went to several of those over the course of my career, but Nick McGowan (12:49.474)Yeah. Dre Baldwin (12:58.727)The first one I went to led to me getting on and getting my first opportunity playing basketball. And in that experience, it was really about investing yourself. Let me tell you how I ended up at that event. So I’m from Philadelphia. The event was in Orlando, Florida. And this is the summer of 2005, graduated college in 2004. The event was not free. You pay $250 to go to the event. I reached out to the event organizers about a month ahead of time and asked them, would it be OK if I pay the event fee? in cash at the door because I did not have a credit card or a bank account at the time. So I had to pay them in cash. They said, yes, you can pay in cash at this time. I’m working at a gym called Valley Total Fitness. I don’t know if you remember them. They’re out of business now, not because of me. I made a lot of sales and at Valley that the commission checks came on a certain Friday every month. I had I didn’t even have to work that day. I had to negotiate with my boss to get the weekend off because the event was Saturday and Sunday. Nick McGowan (13:37.775)yeah. yeah. Yeah. Dre Baldwin (13:55.038)I’m in Philly. We’re going to drive me and a couple of college teammates who are also ambitious. We’re going to rent a car in Philly and drive to Orlando. That’s a 19 hour drive. For those who don’t know the geography, I had to go to my job though first and wait for the DHL truck to come because the DHL guy brought the commission checks. I needed that commission check because I had to go around the corner to the Chinese store and cash it. So I had to cash to pay that $250 at the door. That was my last $250 at this time. I’m living in my parents’ house. I’m working at Valley Total Fitness. have a college degree, but I don’t have anything going on. I spent that 250 at the door and I had to do something over that two day camp to get my first opportunity. So that was really about investing in yourself and really putting your back against the ball. And then you got to perform when it matters. That camp is only two days. It’s not like you have a month to prove yourself. It’s two days. And I played pretty well there. Got my first job. That was 2005. Moving on, fast forwarding in this story, there that Nick McGowan (14:42.498)Yeah. Dre Baldwin (14:51.751)basketball career wasn’t some smooth up into the right process. There’s a lot of people here, professional athlete. Now you’re an entrepreneur. So they think, okay, well, I guess it was easy for you once you got on in sports. But no, there were many times that, how do I better explain it? When there are people in acting, let’s say in the movies, you have your Leonardo DiCaprio’s or Scarlett Johansson’s, they get $50 million to do a movie Will Smith. And no, they don’t do a movie for a year or two. They’re okay. Most actors and actresses careers don’t go that Nick McGowan (15:18.509)Mm-hmm. Dre Baldwin (15:21.159)Most actors and actresses in between movies, what are they doing? All right, they’re bartending, they’re working at Starbucks and they’re bagging groceries. They don’t know if they’re gonna get another job. They are going from casting call to casting call, hoping to get an opportunity to get on. And in sports is the same way. Not every athlete is LeBron James or Lamar Jackson. A lot of athletes are on the fringes, meaning you have a job then you don’t. You’re waiting for your agent to call. You have to stay in shape just in case the call comes, if the call comes. Nick McGowan (15:24.664)Part-time job. Yeah. Thank Nick McGowan (15:34.755)Yeah. Dre Baldwin (15:49.546)Then when it comes, you don’t know how long you’re going to be there because you may face the squeeze on the roster and you’re the one who gets squeezed, not because you can’t play, but because it’s just a numbers game. So a lot of times in my career, even playing overseas, it can be like that. So there are a lot of times in between jobs over the course of my career, I played on a different team every year. I never played in the same team twice in a row or twice total. Every year was a different team, every year, a different country because in between job and in between jobs, didn’t know where the next job was coming or if the next job was coming. Nick McGowan (15:58.05)Yeah. Dre Baldwin (16:18.569)There are times where I had to go get a job because there was no job. So the last time I had it, I went and got two more jobs in between the start of my career. My last job was in 2007. I signed in Montenegro 2008. Haven’t didn’t work a quote unquote regular job after that. That was because I was on this new thing called YouTube. And that’s where I started to build my brand. And that’s where I realized about 2009, 2010, I was putting basketball video content on the internet. That’s when I realized. What I’m doing here on the internet is gonna be bigger than what I’m doing on the basketball court. Even though my content was basketball, it was the internet that was amplifying my name. So if I go to the mall right now today in Miami and somebody recognizes me, it’s not because I played in Slovakia for six months. It’s because I was on YouTube for 10 years making that basketball content. That’s where people know me from, is from YouTube. And I knew back then, I said, this internet thing is gonna be bigger for me than anything I’m doing on the court. And I was right about that. Nick McGowan (17:00.983)Hehehe. Dre Baldwin (17:15.625)At that time, I finished reading this book called The Four Hour Workweek by Tim Ferriss, I’m you’re familiar with. And in that book, Tim was talking about how you can take an idea and start putting on internet and make money from it. I followed his advice and I started selling $5 training programs to basketball players. That’s where I knew my future was in internet entrepreneurship, or entrepreneurship powered by the internet, let’s put it that way. Harking back a little bit in the story, about 2002. I people can keep up with this timeline. know I’m jumping a lot here. About 2002, I got introduced to a business opportunity. It turned out to be network marketing. I did not build a career in network marketing, but I went to some meetings. And I’m forever grateful for the meetings that I went to and the dabbling that I did in network marketing, because it teaches you a lot about entrepreneurship. It teaches you a lot about how to make money other than a traditional nine to five job, which is what my parents had. That’s all I knew until then. And also you learn a lot about people when you’re… trying to sell them into a network marketing opportunity. So you want to know about yourself too. And as a great sales crash course. in there, two things I got from that. Number one, well, three things. Number one is the entrepreneurship. Number two is that they mentioned these books. They would say personal development, personal development. You got to do the personal development. And they would just mention the names of these authors who I’d never heard of. They would say Tony Robinson, Jim Rohn, and Brian Tracy, and Napoleon Hill. And I’m like, who? I never heard any of these people. Nick McGowan (18:17.442)Yeah. Nick McGowan (18:29.475)Mm-hmm. Dre Baldwin (18:39.475)But I remembered the names. I couldn’t afford the books. They were selling them right outside the hotel room. I couldn’t afford them. But I remember the names. So I went on eBay. So again, those of you old enough, eBay before Amazon was the place you went to eBay to buy stuff. Went on eBay and I bought two pirated copies of two books that I could remember. One of them was called Think and Grow Rich by Napoleon Hill. And I bought that book. It showed me that there is a way that you could intentionally alter your conscious thoughts that would alter your behavior and thus alter your outcomes. And he was right. Nick McGowan (18:51.47)the Dre Baldwin (19:08.839)And other book I bought was called Rich Dad Poor Dad by Robert Kiyosaki. And that book told me, there’s another way that you can actually be an adult and make money other than what I saw the adults around me doing. And the reason why I was so inclined to look at what Mr. Kiyosaki was saying is because my parents showed up every day, did their jobs. They never bragged about it. They never announced it. They did their work every day. The reason I am Nick McGowan (19:19.255)Okay. Dre Baldwin (19:35.038)what people will call a disciplined person to this day is because the example that I had at home from my parents. At the same time, the adults around me talked about work as a necessary evil. It wasn’t, get to go to work. It was, have to go to work. They talked about their jobs as if it was a somewhat negative thing, good because it paid the bills, but negative because they didn’t really like it. And they didn’t really like the people they had to deal with. And I was looking at them thinking, okay, well, I graduated from college. I guess I got to go do maybe a little bit better version of what they’re doing. Nick McGowan (19:45.42)Mm-hmm. Dre Baldwin (20:03.431)But when I read Kiyosaki, he said, there’s another way to do it. And anybody who’s read the book knows he’s juxtaposing his real dad who had a great education, went and got a job and his friends, best friends, dad, the rich dad. He was the one who dropped out of school, but was a business owner. He owned assets and he made money. He seemed happy about going to work. Whereas his poor dad, his real dad got kicked out of the system when he got too old and too expensive for the system. So that put me onto that. And that I got all that from network marketing. Anyway, combined that with Tim Ferriss. seven, eight years later, combined that with the internet, combined that with social media and basketball, that’s where I started to build what became my company, which was helping basketball players at first, and it transitioned into where we are today. Let me jump again in the story. 2015, I’m looking at the end of the road. Okay, I’m going to get out of basketball. What am I going to do next? So at this point, I was starting to make these mindset videos where basketball players who are watching me, my material was all basketball for about the first five years, 2005 to 2010. The players started asking me about mindset because they saw I was putting out videos every single day before that was a normal thing to do. Nowadays, that’s normal. But back then it wasn’t normal. So they’re like, why are you going to the gym every day to work out? Sometimes because I would tell them where I who I was. Division three, Kyle is playing overseas right now. I’m unemployed. You don’t even know if you get another job, Jerry. Why do you keep working out? How do you keep yourself motivated? Or you got cut from your high school team three times like me. Nick McGowan (21:10.968)Mm-hmm. Dre Baldwin (21:28.753)How did you keep going when you got cut and there was no right at the end of the tunnel? And I started talking about things like discipline and confidence and mental toughness and being prepared and how you had to take negative situations and use them as fuel for positive action. And I called it the weekly motivation. And what happened is a bunch of people who didn’t play basketball started finding me there. That’s when I knew, okay, I can take this aspect of what I’m doing and I can serve people outside of the realm of sports, even when I don’t play anymore. Because I knew that if I stopped playing basketball every day and putting these videos out, my $5 products are going to stop selling. I could read the writing on the wall. I saw how it worked. I could tell you that 15 years ago. People are now realizing it now on TikTok, but I knew that back then. So that’s how I knew what I was going to do next. I need to take this mindset stuff, and I’m noticing people who don’t play basketball need it. And that’s what became what I do today. So that was 2015, and now here we are. So let me stop my story so you can get back to ask some questions. Nick McGowan (22:04.782)you Nick McGowan (22:28.078)Like a true professional, ladies and gentlemen, somebody who’s been on many podcasts. I always look for what are the main components of these things. And one of the biggest things that I have learned from being specifically on this show and running this show for four plus years is if you don’t have awareness, you can’t do anything. You just can’t. If you’re not aware of something, you can’t do anything with something you’re not aware of. And a lot of people will push their awareness off like the people that hate their jobs, you know, I got to go to my job. It’s got to pay for things. There can be a level of awareness to go, but wait a minute, fucking time out. If I don’t like this, why don’t I do something else? You and I experienced similar things where people just bitching complain and just fond of bitching complain. Then they belly up to the bar at the end of the week and drink through the weekend and then bitching complain throughout the week and just rinse and repeat instead of going, hold on timeout. Let me do something different. you had a lot of different iterations and things that led you to something else. Like looking back, you probably would have thought way back in the day, I’m gonna be a professional ball player and make millions of dollars. This is how my life is gonna go. Cause you’re on that path and you’re really pushing for it. Even to go spend your last $250 all the way in Orlando, which 19 hours is if you’re fucking moving. Dre Baldwin (23:48.723)So, Nick McGowan (23:49.408)Most people will take like a day and they’ll have to stop, but you and a couple of friends like taking turns asleep and I’ve done that drive before I get it. There’s a lot of different things that could have really pushed you off the path, but you kept going with the path. And that’s what I like to be able to break apart of like, actually kept you going with that? Because you’re aware enough to go, hmm, well. I don’t know if I’m going to get another job doing this, but I’m seeing that I’m having these conversations and I want to talk about these things. Even like with you to say the new thing, YouTube back then, it gets wild to think that, I don’t know, we weren’t super young when YouTube was new, but geez, we really were. And you were early to it, you know? I talked to people about social media at times where I’m like, I had a social media marketing company in 2013 and I was fucking late. Dre Baldwin (24:31.303)this early 20s. Nick McGowan (24:43.508)seven years late and other people now that keep pushing these things, they’re still doing the same thing over and over and over instead of actually saying what’s actually working. What do I want? What do I want to do with this sort of stuff? And I’d love that you actually, you saw a positive in the network marketing. There are a lot of people that shit on MLMs and network marketing because they’ve had bad experiences or they’ve had friends that have tried to push everything on them or wrap fucking things around their stomachs or. tell them they can make money with a light switch or whatever. But you learn a lot through that. And I think that’s a big thing that taking those steps that are risky at times, like think back to the 250, that was a risk. But you were like, fuck it, I wanna go play ball. I’ll drive all the way down there. There are a lot of people in Philly that didn’t wanna do that. They wouldn’t have done it. They wouldn’t have even cashed that check or rented the car. or gotten into the vehicle to drive down there, let alone all the other things that you did. So you had all these little steps that you had to take. There were all these little risks pieces. So how did you tie that into not only what you’re talking about mindset wise, but specifically for yourself? Like what are you able to look back to and go, man, I was really good at this thing. Like you pointed out discipline, because your parents got up, their shoes on, got to work, did their thing, took care of their kids and moved along in life. That’s great, but that’s just one. Dre Baldwin (26:04.835)Mm-hmm. Bye. Nick McGowan (26:07.95)piece of the recipe. What are the other pieces for you that have really helped you figure out this is what works for me and what I can share with other people. Dre Baldwin (26:16.413)Great question. I’m glad you contextualize it that way because it reminds me of something else. So first thing I’ll say, 2013 you had a social media marketing company. I’m sure you were doing well. That was a good business to be in in 2013. Yeah, I can imagine. So speaking of a couple of things, my parents and Napoleon Hill. So Napoleon Hill and Think and Grow Rich talks about this concept of transmutation. Nick McGowan (26:26.702)It was, but we were still late. Yeah. Dre Baldwin (26:39.273)And transmutation is about how you take, it’s the law of conservation of energy. states, energy is neither created nor destroyed, merely changes forms and moves from one object to another. So my parents were traditional, basically it was called them nine to five years. My mom’s in education. My dad worked basically construction as a day job. He was a musician by night. That was his passion, but he didn’t do it full time. This was before, you know, social media. If he was around now, he was my age now, he’d probably have his own brand. Couldn’t do it in 1985, right? So. Nick McGowan (27:07.182)short. Dre Baldwin (27:08.999)So when I graduated from college, again, division three college, my parents don’t know a ton about sports. My dad’s a big sports fan, so they knew some. They don’t know anything about overseas basketball, but they know division three from division one. I come home from college and they say, what are you gonna do now with your degree? I say, I’m gonna be a professional basketball player. Now mind you, I have no prospects. I have no offers. I have no contracts on the table. My mom’s an educator. So her biggest thing was both of my kids are gonna go to college and get a degree because neither of my parents had their degrees when my sister and I got our degrees. My sister became a college professor just to give you a some comparison and my mom’s an educator, very good educator at that. So I say, I’m going to be a basketball player with no prospects. My mom can’t believe it because I sacrificed all this, her talking, I sacrificed all this for you to get your degree and get your education. And now you say you’re to be a basketball player. It was kind of like I was throwing it all away because again, if it would be one thing, if the New York Knicks were offering me a contract, I wasn’t getting offered anything. So she’s like, well, how are you going to do it? She started asking me. questions that any logical person would answer and there were no answers to the questions. And she essentially was saying, hey, if you don’t have any answers to these questions, well, you need to go, you’re living under our roof. You’re an adult now. You’re still eating food. You’re using the electricity. You need to go get a job. And she was right. Nothing she said was wrong. It wasn’t even highly critical. was just, she was holding a mirror up to me and my dad basically co-signed everything that she was saying. Now that even though she wasn’t wrong, the mirror being held up to me angered me. Not that she said anything specifically that bothered me or that my dad said anything specifically. was just the reality was the reality. So the reality became one of my oppositions. And I’ll tie this in in a moment. The other thing was in college, I didn’t even play my senior year because my junior year after my sophomore year, my junior year, the coach who recruited me got fired. New coach comes in and anybody knows anything about college sports. When a new coach comes into a program, they clean house. The same way that when a new CEO joins a company, some of upper management, middle management gets flushed out, not because you’re not good, but because they want to bring in their own people. I ended up out of the program. So my senior year, I was in school, fully eligible, fully healthy, didn’t play basketball. And this is at a division three school. So again, it’s not like I’m looking at future NBA players when I’m watching games. And that bothered me because in my mind, I knew I was better than the players who were on the team. But at the same time, Nick McGowan (29:11.512)Yeah. Nick McGowan (29:24.188)He Dre Baldwin (29:31.53)I’m objective enough to look at myself. can step outside of myself and look at myself and say, OK, well, you think you’re better than them. But let’s look at the reality. Here they are playing. Here you are not playing. And again, this is the Vision 3 school. So how can you prove you’re better than them? Your eligibility is up. This is before name, image, and likeness. Eligibility is up. They’re on the team. You’re not. How can you prove this? Well, the good thing about back then, there’s no YouTube. There’s only one level to go after college in sports. And that’s the pros. Nick McGowan (29:48.248)Mm-hmm. Dre Baldwin (29:59.422)That story that I told you about how I made it pro and the things I was doing once I made a pro was not just off of talent. It wasn’t just off of intellect or strategy. It was the transmutation of the, if you want to call it disappointment, sadness, anger, embarrassment, frustration of those situations. That was the gas in the tank. I needed to prove for posterity sake that my career was not going to be ended by this coach and no, none of these players are going to be able to say that they outdid me. And also Nick McGowan (30:12.163)you Dre Baldwin (30:28.017)my parents, I wasn’t angry at them. They didn’t do anything wrong. They didn’t stop me. But the fact that they held up the mirror, they were the messenger. You know, sometimes you sometimes you to kill the messenger. I didn’t kill my parents, but they were the messenger. And I took it out on I didn’t I wasn’t angry at them personally. But I took that energy from both of those situations. And that was no the gas in the tank to get me from Philadelphia to Orlando. That’s a good metaphor right there. That’s right. So that’s that was a big part of what I did. I don’t even remember what your question was. Nick McGowan (30:37.07)Sure. Nick McGowan (30:51.154)Literally. Nick McGowan (30:57.646)It’s all good. Sometimes that’s the best. You’re like, I’m riffing in this direction. Because like you’d said, this this reminds you of some other things, you know, I think it’s interesting how, look, there are different conversations that have been had in so many circles, everybody’s had this sort of conversation, don’t let people shit on your dreams, don’t let people tell you not to blah, blah, blah. And I think a lot of that conversation misses the fucking mark in a big way, because there’s no context to it. Like your mom is an educator. seems to be a logical person asking you logical questions. You interpret it in some sort of way where part of it was like, see it, but fuck you. But I also see what you’re saying. And I’m gonna go this route and I’m gonna go do this thing. And then there are specifically people that are like, no, you don’t wanna do that. This is gonna happen and it’s all gonna be terrible. Cause their fear and all that sort of stuff. There’s a level of discernment that you can sometimes not have the ability to have. because you trust those people so much. And that’s where I think some of the conversation is like, don’t let your family shit out of your dreams, blah, blah. Yes, and still give more to it. If somebody’s trying to love on you and they have their own things, it’s on us to not interpret it in such a way, but it can be really hard when you go, it’s my mom, it’s my whoever, it’s this person. But some of those things will also move us in a beautiful direction. Like I think back to high school and bring this up at different times. Where do you remember being in like 11th grade with like, we’re going to sit you down. We’re going to talk about what college you want to go to, what things you want to do. So next year we can start ramping and doing all these things. Well, when I sat down with the counselor, she was like, all right, well, you’re a musician and an art kid. Like I was one of those kids that if I didn’t want to be in class, I’d be like, I got a project. They’d be like, fuck off. And I’d go and live in the art room. And this counselor was literally like, well, we can get you into music school or art school, but you’re probably not going to make any money. So what do you want to do? And I checked out. I was like, well, don’t want to fucking be here and talk to you because you just told me I’m going to be a starving artist. So fuck that. I ended up getting into a multi-level marketing company like six months later and you learn so much from that shit. And there’s things that I think some people learn manipulation. Other people learn how to actually be better versions in themselves. And some people use it as stepping stone and all that. Like you and I both did that where we didn’t do network marketing forever. Nick McGowan (33:23.936)It was a stepping stone that opened up a whole new world. But then later on in life, you start to see how systems work and how different pieces and components work with things. But you made all these different choices without letting people affect the way that you went about them while still taking some of the consideration of it. And I’m pointing it out in that sort of way, because as I said to you, even off air, the idea is for people to get something from this where they go, huh, maybe I need to think about this a little differently. And somebody roughly our age or even in their late thirties or early fifties or whatever, you’ve been through enough of a career and have enough of a body of work in a sense where then you can look back and you can see patterns of things. What do I like? What do I not like? What do I actually want? Those are really fucking tough questions for people to ask because then they go, well, what if I don’t want my family? What if I don’t want this job that I’ve been here for 25 years? Or what if I want to do something totally different? Dre Baldwin (34:13.513)Hmm. Nick McGowan (34:22.688)And there’s a balance to that. Like, there are people that are like, fuck it, I was a lawyer one day and next thing you know, I’m painting and that’s it. There’s context there. There’s many conversations they’ve had in their own head. So what does that look like with the work that you do now, specifically with different people that are progressing through their life and having those conversations or maybe shying even away from those conversations within themselves? Dre Baldwin (34:48.969)It’s a great question because a lot of times these days, mostly working with professionals, entrepreneurs, high performers, these people usually come to you with a high performer level surface level issue, usually based around money and or the things they need to do to make money, more marketing, better clients, transitioning, quitting my job, starting a business, et cetera. So to get to the actual issue, that is an issue. Yes, they do want to make more money. Yes, they do need better clients and they want to sell this course or whatever it is they’re doing. But to get to the actual issue, you really have to find out who’s the person behind the issue. Who’s the person behind the problem? And noticing their patterns, noticing their mental blocks. Sometimes the mental block is they can’t see themselves charging more money. Sometimes the mental block is I know who pays me the most money. That’s the top 20 % of my clientele, but the bottom 80 % for me to drop them, they’re going to think I’m a jerk. They’re going to think I don’t value them. They may not like me. Nick McGowan (35:35.48)Yeah. Dre Baldwin (35:47.758)They just don’t have the heart to do it. Not drop them, but pass them off to somebody who’s less senior than you and your company. Sometimes that’s the challenge for people. Sometimes the challenge is just moving themselves to do the things that need to be done, the grunt work. And there is no business, no career that does not have grunt work. A lot of people think that there is one, there isn’t one. There is some type of work you have to do no matter what you do for a Sometimes it’s moving themselves to be able to do that. Sometimes when I’m working with people, sometimes it’s professionals, but there’s a personal issue. I’m not spending as much time with my kids as I want to. My wife is not initiating sex as often as she needs to. A single man who just wants to talk to more girls, but he keeps second guessing himself and hesitating and him and in hauling when he sees a girl on the train and by the time he approaches her, the energy is gone because he waited too long. So it’s sometimes just it’s not sometimes, but all the time finding out who the person is. And once we get to that part and we get through the layers of the surface level stuff that they’ve gotten so used to telling people and we get to the personal stuff. And that’s when we can start to make the change because even though that personal stuff, the stuff that people see in the mirror, it’s hard to sell because you can’t count it, measure it, you can’t see it. That’s the main thing most people need. But almost nobody shows up saying, this is what I want. They show up saying, I want the thing on the surface, the thing I can count, measure and check the box for. But the only way to get those resolved is we got to get to who the person is. So you have to show them this, but you got to give them that. So the metaphor I like to use is feeding medicine to a dog. Nick McGowan (36:55.48)Mm-hmm. Nick McGowan (37:01.24)the Dre Baldwin (37:16.963)You they don’t really need the peanut butter, but they say they want the peanut butter, but you got to hide the medicine inside of it. So you got to get them to understand. Yes, I can help you with the surface level issue. Now that they believe that what we’re going to get to without me even having to say it explicitly, Nick, is we have to figure out who is the person you see in the mirror, because until this person changes, you’re never going to be willing to confidently say that number in the middle of a meeting to get the price that you want for this project. You keep charging about our you need to be charged about the project. Nick McGowan (37:34.838)Mm-hmm. Dre Baldwin (37:44.424)Now you’re accepting $200 an hour. You need to be charging them 100K for the project for six months, but you’re not willing to say that number. So until we fix how you see yourself, I can say the number for you. I can go get the deal, but you can’t get it. You have to say the number. So we got to deal with that part. Not all this other, all these other things are just details is we got to get to who you see in the mirror because who you see in the mirror leads to how you carry yourself energetically. 85 % of communication is nonverbal. So Whatever you see in the mirror is how you carry yourself. Other people pick up on that non-verbally. They respond to it non-verbally. That leads to them saying yes or no for reasons that have nothing to do with what you actually said and nothing to do what they actually said. So whatever reason they gave you is not the real reason. And whatever you think is the reason is not the real reason. But that is the main conversation. Most people don’t understand that. So my job is helping people understand that and understand when you get the non-verbal part right, what you say verbally doesn’t really matter that much. Nick McGowan (38:29.166)You Dre Baldwin (38:41.915)One thing you learn in sales, you can’t say the right thing to the wrong person. You can’t say the wrong thing to the right person. When the energy is right, it doesn’t matter. But most people are so stuck in their heads, especially high performance, because high performance is usually really smart. They have a lot of information, a lot of knowledge. They read a ton of books. They’ve written books. It’s hard to get them to get past the intellectual level to the energetic level. But that’s where everything is happening. Nick McGowan (38:45.912)Yeah. Nick McGowan (38:49.624)Yeah. Nick McGowan (39:05.353)I’m so glad that you got to this point of the energetic level. There are the things that were, yeah, we want the surface thing because we need the surface thing. Just like we want to sell things because really we want to do these other things. Some people, it’s a thing where, I want to sell more because I want a second home or I want a beach house or whatever. That’s an issue in and of itself. If it’s like, I just want to do this to buy this thing where I’m not going to go down that path, but… The reason why I bring that up is I think there are times where we can look at things and say, want this because other people want me to want it. The system of the world tells me I should have this. Like showing up to a meeting in this bad ass car, like if you have a broken down car or something that actually makes sense for you to have, and you enjoy having a 2009 Accord or whatever it is, that shouldn’t dictate the type of level of service that you have. But people will think that they have to put on this facade and the charade. because they’re afraid to be themselves when in most times, as you know, most people don’t know who themselves are. They don’t know who it is that they really want to be or what they want to do. The energetic part of it is so huge, especially in sales. I mean, you and I could shoot the shit on sales forever. I think about the people that I’ve trained over the course of time where they just have such a hard time not reading a script because they can’t embody it. They can’t embody the framework of how to have the conversation to ultimately level the person and fucking just see if you can help. Cause if he can’t get off the phone, if you can, beautiful, continue the conversation. But the bullshitting is not going to help either one of you. But people will go, well, I have to do this. And we do it mostly to ourselves. Like if you think about how many people talk shit to themselves, like, geez, if that was a friend or somebody outside, you would have a restraining order, you know, like you’d be fearing for your life. So getting to that level is really difficult for a lot of people, even the people that do a lot of the work, because it’s asking them to shake the boundaries and the foundation of themselves. And that can be really uncomfortable, especially for high performers that are like, I’ve been doing this at such a high level. Now you’re asking me to go backward. Now we’re asking you to actually adjust the foundation so you go forward from there. I mean, I really appreciate you being on today. Appreciate the wisdom and the insight. Nick McGowan (41:28.056)For those people that are on their path towards self-mastery, be it somebody who’s a performer or somebody who’s an athlete or somebody who’s just really trying to figure out how do they fit within their own little piece of the world, what’s your advice for them on their path towards self-mastery? Dre Baldwin (41:43.546)Biggest thing is for people to get more fully present with themselves. Everybody’s heard the term being fully present. What presence is, is not something that you learn, is not something you add on, is not something you develop. Presence already exists. Presence is what remains when you strip away all the noise, all the excess. So anything that’s coming from your smartphone is noise. Text messages, emails, notifications, any app you can get on, all of it is noise. It’s an added on. It didn’t come with you standard equipment when you were born. Nick McGowan (42:04.078)You Dre Baldwin (42:12.829)Your thoughts about the future is noise because you’re time traveling into the future that didn’t happen. You’re reminiscing on the past is noise because you’re time traveling into the past that already happened. You thinking about something that’s not happening where you are right now in the moment where your feet are is noise because you are not in the place that you are. You’re not grounded in the current moment. Presence is what’s left when you strip away all that excess. The challenge for many people is that presence bothers them because they’re left with the only thing they don’t want to deal with, which is themselves. When you strip everything away, all that’s left is just you dealing with you. And that’s uncomfortable for people. And interestingly enough, a lot of high performers are uncomfortable with themselves. So what we do is we keep adding on more noise. You can listen to another podcast. You can read another book. You can watch another YouTube video. You can go gather more information. You can go give out more information. That all keeps your mind stimulated and occupied so you don’t have to deal with yourself. When you get used to dealing with yourself, you calm down that, as they say, the monkey mind. This is what they talk about in mindfulness or yoga or any type of meditation when you get comfortable being with yourself your signal Internally that you project externally gets ten times stronger and you actually get better results The challenge is you had to deal with the withdrawal symptoms of turning all that stimulus off Doesn’t mean you can’t stimulate doesn’t mean you don’t read talk do your work But you have to be able to turn it off and control it instead of it controlling you the world that we’re in now today Nick these devices have trained us to be controlled. We’re not in control anymore. We’re being controlled. We have to still have a device. I still got a phone. I got two phones on my desk and an iPad and a computer, but I control them. They don’t control me. Exactly. So the thing is you have to learn to control them and turn them off when you want to not be pulled in by the dopamine rush. I think that’s the biggest thing in the world we’re in today, especially for the highly intelligent high performers. Nick McGowan (43:41.806)Mm-hmm. Nick McGowan (44:04.216)Yeah, and that could be fun. Literally in those moments like where you know, like I think about myself at times. I’m an iPad kid in a way. Like I have my video games that I play and I’ll veg out and I kind of work through them are primarily like 2K games, know, NBA and NFL and stuff. But there are times where I can feel like, I’ve just been doing this for a bit. And it’s an actual lift to put the fucking thing down to step up. move out of the energy of watching TV, even if you’re like, look, I’m gonna give myself an hour or two to just veg and whatever. When you feel it, that’s one of those moments where it’s like you have an opportunity to do something with it, because you are really present and you’re aware of yourself enough to go, all right, motherfucker, get up, get out of here, go do something else. That is one of those moments that people that have a hard time sitting with themselves miss those because you don’t see them more often. But when you see it, You can’t not see it. Like I joke about self-awareness at times. Like the more aware you become, the fucking more aware you become. And the more aware you become, the more aware you become. Like you can’t get away from it. And it can be really tough, but I appreciate the work that you’re doing. There’s a lot when people say like, you know, you want to be mindful. Like I hear from times different, different people listening. They’re like, you can’t just mindset your way through life. Like I get it. Listen to the fucking conversations. That’s not what we talk about. It’s not about just. forcing yourself to do a thing that either one of us are saying. It’s about actually taking this and figuring out how does it work into my life? And how do I think about things a little differently? And what do you want to do from there? So Dre, I appreciate you being on today. This has been awesome. I’m sure we could just sit here and just keep talking about things, but it is almost top of the art. Before I let you go, where can people find you and where can they connect with you? Dre Baldwin (45:51.997)They can just go to work on your game.com work on your game.com and anything you need will be found there. Nick McGowan (45:58.262)Awesome. Again, man, I appreciate your time today. Thank you very much. Dre Baldwin (46:01.321)Thanks for having me on Nick, appreciate the conversation. https://www.youtube.com/watch?v=bCcqCo4KTqk
What are “Zero-Validity” forecasters, and why should you ignore them?In this 9-min video, I use Robert Kiyosaki's latest warning as a case study, alongside a nearly identical call he made in 2022 urging investors into gold, silver, and crypto just before a strong stock-market advance.At both moments, our system was buying and went on to post market-beating results.This video shows why forecasts fail in an unknowable market. A rules-based approach, grounded in history, consistently outperforms guesswork.We don't win by predicting. We win with a schedule, rules, and arithmetic. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit jasonkelly.substack.com/subscribe
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On She Built It®, Alisa Sparks shares how she went from managing multi-million dollar military budgets to founding Linden Creek, a home staging and interior design company she built from her garage and grew into a national franchise. What started as a side hustle she built quietly on Fridays has become a 326-page operations manual, a 10-year franchise model, and a community of business owners building their own design businesses with done-for-you systems and hands-on support.Alisa talks about the risk-averse mindset that actually made her a better entrepreneur, the identity crisis that sparked the idea to franchise, and why functionality (not aesthetics) is always the starting point for great design. This conversation is for every woman sitting in a successful career who still feels the pull to build something entirely her own.Episode Resources:Rich Dad Poor Dad by Robert Kiyosaki and Sharon LechterConnect with us:Alisa Sparks LinkedInAlisa Sparks InstagramLinden Creek WebsiteLinden Creek LinkedInLinden Creek InstagramWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn
SummaryIn this episode, John Grdina shares essential financial principles for young adults, emphasizing the importance of building assets, investing consistently, and practicing disciplined giving to achieve financial freedom.KeywordsFinancial education, investing, wealth building, young adults, passive income, Roth IRA, crypto, asset classes, financial freedom Key TopicsThe importance of financial education in schoolDollar cost averaging and long-term investingAsset classes: gold, silver, Bitcoin, XRP, SolanaBuilding income streams through content, books, and real estateProtection tools: Roth IRA and IUL insuranceThe Cash Flow Quadrant by Robert KiyosakiThe importance of asset vs liability understandingThe discipline of giving and tithing sound bites"How many of you were taught in school about money?""Bitcoin is your digital gold for your generation.""Market crashes are opportunities, not setbacks."Chapters00:00 Introduction to Financial Literacy06:06 Investing Basics and Asset Classes11:50 Defining Financial Freedom and Generosity ResourcesRich Dad Poor Dad by Robert Kiyosaki - https://www.amazon.com/dp/1612680194iTrust Capital - https://itrustcapital.com/Teachable - https://teachable.com/Gumroad - https://gumroad.com/Amazon Kindle Direct Publishing - https://kdp.amazon.com/
“Savers are losers because you're saving the dollar, which they're printing like crazy.” Kiyosaki warns the 1974 petrodollar and 401k system are collapsing, triggering the biggest wealth transfer ever.
Clean Biz Network Podcast | How To Start a 7-Figure Commercial Cleaning Company
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Click Here for the Show Notes This episode dives into the journey of a real estate investor turned financial strategist who transformed a powerful concept into a practical system for investors. Inspired early on by Rich Dad Poor Dad by Robert Kiyosaki, the guest built a thriving real estate career—only to discover that high deal volume doesn't always mean real profit. After experiencing the “real estate rat race” firsthand, he adopted and adapted the principles from Profit First into a framework specifically for real estate investors. By flipping the traditional formula from “sales minus expenses equals profit” to “sales minus profit equals expenses,” he introduces a mindset and system that prioritizes paying yourself first, building true cash profitability, and creating clarity through structured money management. Whether active or passive, investors can break free from financial chaos, gain control over their cash flow, and finally align their business with the life they set out to build. Start simple—open one separate “profit” account today and begin setting aside even just 1% of your income. Then grab a copy of Profit First for Real Estate Investing to implement the full system, and take the first real step toward building a consistently profitable portfolio. -------------------------------- Throwback Thursday Episode (The episode originally took place in the year 2023) This episode is part of our Throwback Series and may include references to older content such as web classes, events, promotions, or links that are no longer active or available. While the conversation and insights still hold value, please note that some information may be outdated. -------------------------------- If you missed our last episode, be sure to listen to TBT: When are Mortgage Rates Too High? Download your FREE copy of: The Ultimate Guide to Passive Real Estate Investing. See our available Turnkey Cash-Flow Rental Properties. Our team of Investment Counselors has much more inventory available than what you see on our website. Contact us today for more deals.
If you've ever felt like you need more confidence before you start selling, this episode will completely shift your perspective. In this powerful training, Ray Higdon breaks down why waiting to feel confident is actually the very thing holding you back in sales. Instead of chasing confidence, he reveals the truth that confidence is built through action, repetition, and real-world experience, not overthinking or perfectionism.  Ray dives into one of the biggest mistakes sales professionals and entrepreneurs make, spending too much time trying to "get it right" before ever having enough conversations. He emphasizes that success in sales is not about talent, but about repetitions. Through compelling examples and real stories, including someone who faced hundreds of rejections before succeeding, he shows how consistent outreach, prospecting, and conversations are the real drivers of confidence and results. If you want to improve your sales skills, close more deals, and build unshakable confidence in your sales conversations, this episode gives you a simple but powerful strategy. Stop waiting, start doing. The more people you talk to, the more confident and successful you'll become. ⸻ —
There's no shortage of financial advice available today, and much of it sounds confident, compelling, and even logical. But one of the biggest mistakes CRNAs can make is assuming that widely shared advice automatically applies to your situation. The truth is, personal finance is exactly that: personal. In this episode, Jeremy and Sharon dive into some of the most popular financial advice circulating today, from Robert Kiyosaki's investment strategies to Dave Ramsey's retirement withdrawals. They break down the risks, the myths, and the assumptions that these pundits often overlook and discuss what really works for most people. Here's some of what you'll hear in this episode:
What should you say after a prospect has already seen your presentation? In this episode,  reveals the single most powerful question elite closers use to dramatically increase their closing rates. Instead of overwhelming prospects with multiple questions or jumping straight into pitching, Ray breaks down why asking "What did you like best?" is the key to uncovering real buying intent and guiding the conversation toward a sale. You'll discover why prospects who watch your presentation are already signaling interest, and how to leverage that position without becoming pushy, desperate, or salesy. Ray also explains how to handle both positive and negative responses, showing you how to stay in control of the conversation, build posture, and uncover the real problems your prospect is trying to solve. If you want to improve your sales conversations, handle objections more effectively, and close more deals with confidence, this episode gives you a practical, step-by-step sales script you can apply immediately. Learn how to expand your prospect's problem, connect it to your solution, and confidently move them toward a decision without chasing or convincing. —
In this episode of the Daily Mastermind with George Wright III, we delve into the concept of building massive authority in your industry. Drawing inspiration from marketing legends like Dan Kennedy and Jim Rohn, George outlines a comprehensive four-step strategy developed over 30 years of experience working with renowned figures such as Tony Robbins and Robert Kiyosaki. The episode focuses on the importance of having a strategic blueprint to control your narrative, craft a compelling message, and leverage modern trends in podcasting and AI. The first step, discussed in detail, emphasizes the need for a clear strategy to separate yourself from the competition, attract new clients, and grow your business. Future segments will further explore building authority and effectively using media.02:12 The Importance of Strategy03:44 Crafting Your Message and Identifying Your Market04:24 Leveraging Media and Trends05:25 Case Study: Building Authority with Casey FieldThanks for listening, and Please Share this Episode with someone. It would really help us to grow our show and share these valuable tips and strategies with others. Have a great day.George Wright III“It's Never Too Late to Start Living the Life You Were Meant to Live”FREE Daily Mastermind Resources:CONNECT with George & Access Tons of ResourcesGet access to Proven Strategies and Time-Test Principles for Success. Plus, download and access tons of FREE resources and online events by joining our Exclusive Community of Entrepreneurs, Business Owners, and High Achievers like YOU.Join FREE at DailyMastermind.comFollow me on social media Facebook | Instagram | Linkedin | TikTok | YoutubeGrow Your Authority and Personal Brand with a FREE Interview in a Top Global Magazine HERE.
Keith explores how long-running social and economic shifts are redefining the American Dream—especially for younger adults who are putting off milestones like moving out, starting families, and buying homes. He connects these trends to today's housing scarcity, elongated renter stage, and what that means for long-term rental demand and real estate investors. Keith also zooms out to place the current moment in the sweep of American history, then welcomes Redfin Chief Economist Dr. Daryl Fairweather for a data-driven conversation on affordability, supply constraints, renting versus owning, and how demographic changes could shape the next wave of opportunities in both ownership and rental markets. Episode Page: GetRichEducation.com/601 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREinvestmentcoach.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments. For predictable 10-12% quarterly returns, visit FreedomFamilyInvestments.com/GRE or text FAMILY to 66866 Unlock truly passive real estate income—visit flockhomes.com/GRE today to see if your properties qualify for a 721 exchange with Flock Homes. Will you please leave a review for the show? I'd be grateful. Search "how to leave an Apple Podcasts review" For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— GREletter.com Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript: Keith Weinhold 0:01 welcome to GRE I'm your host. Keith Weinhold, learn just how far behind today's 30 year olds are then American history by decade as the nation approaches its 250th birthday. Finally, a conversation about what's next for the housing market with Redfin's chief economist Darrell fairweather today on get rich education. Corey Coates 0:27 Since 2014 the powerful get rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate investing in the best markets without losing your time being a flipper or landlord. Show Host Keith Weinhold writes for both Forbes and Rich Dad advisors and delivers a new show every week since 2014 there's been millions of listener downloads of 188 world nations. He has a list show guests include top selling personal finance author Robert Kiyosaki, get rich education can be heard on every podcast platform, plus it has its own dedicated Apple and Android. Listener phone apps build wealth on the go with the get rich education podcast. Sign up now for the get rich education podcast, or visit get rich education.com Keith Weinhold 1:10 the same place where I get my own mortgage loans is where you can get yours. Ridge lending group and MLS, 42056, they provided our listeners with more loans than anyone because they specialize in income properties. They help you build a long term plan for growing your real estate empire with leverage. Start your prequel and even chat with President chailey Ridge personally, while it's on your mind, start at Ridge lending group.com that's Ridge lending group.com Speaker 1 1:44 You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education. Keith Weinhold 1:54 Welcome to get rich Education. I'm your host. Keith Weinhold, the voice of real estate investing since 2014 almost nobody talks about a really important story going on in America today. And I find this really astonishing. I mean, you could almost never think of America the same way again, as you'll hear while you've got these other headlines out there, constantly sucking oxygen out of the room, like decisions from the White House and inflation and wars. One big story. It moves so slowly that it kind of creeps up on you. It is the jaw dropping change in American society over the last 40 years. And then we'll discuss its seismic changes for real estate. And this is sourced from a Census Bureau supplement. It's about how fewer us adults reach typical life milestones by age 30, and this is partly because more adults opt for college than in previous generations. Oh, well, college doesn't sound like such a bad thing. I'll get to that. And by the way, 30 is an age that has come and gone for me, so I've lived through it. We're looking at a period from 1985 to 2025 so 40 years first, it's those that live on their own. In 1985 it was 83% today it's just 67% so then the percentage that don't live on their own and probably live with their parents or roommates, that has doubled. You see even more drastic declines for other milestones since 1985 those that have ever married from 77% down to 45% those that live with a child and the responsibility that this entails that's fallen from 59% down to 36% and those that own a home 48 down to 29% and again, this is for all 30 year olds since 1985 this steady, sliding, relentless decline of those who live on their own, are married, have a child, or own a home, is pretty stunning, and this is inside the most powerful nation on Earth. And here's the thing, this pattern from about 40 years ago, it unabatedly crosses through booms and busts and bubbles and bailouts, sort of like it didn't even notice those things. Somewhat ironically, what's grown during this time is the percentage that have a bachelor's degree. It's gone from 25 up to 43% so therefore, here we. Are. We've got this generation that's better educated than ever, and yet more of them are stuck down on the launch pad. It's like we built better rockets yet we can't light the fuse. And before I help you make sense of this and tell you what I believe the main force behind it to be, you just got to consider what an unfathomable aberration this has all become. At age 25 James Madison was the key architect of the US Constitution. A lot of constitution signers were in their 20s and 30s. At age 21 Steve Jobs started Apple in a garage at 20 Bill Gates co founded Microsoft at 19 Mark Zuckerberg built Facebook in a dorm room. And sure, some of these are exceptional examples, but these people committed early, and then they figured it out on the fly. Keith Weinhold 5:59 Well, what about women? The US birth rate has hit an all time record low, because today, nearly half of 30 year old women are still child free. Okay, so some of this is logical. You can connect a few dots here more time in school, yeah, all right, that means later marriages and later kids. Sure, student debt that equals financial Gravity Boots that keep you in place. Urban living means smaller spaces. But when you stack all this together, like I just laid out later, it's not just later anymore. It is really later. That is the huge change that really startles you when you put all of this together and again, remember, over this same time span, 1985 to today, I've mentioned before how the average age of the first time homebuyer has ballooned from 29 up to 40. I mean 40 that can really take some time to sink in. And again, that's just the average in high cost housing areas. This number could be 45 or higher. I mean, sheesh, the starter home is now like a midlife purchase, and it's made right around the time that your back starts to make decisions for you, consider where we are here now, the term home ownership that is increasingly linked to older people. Those things home ownership and older people are increasingly synonymous terms. Now, owning a home, it's like a luxury good for the already established. I mean, it is pretty jaw dropping. And one contributor to these friends is the lack of available housing supply, still a 60 to 70% collapse in some populous northeast states, but really something like that. That's just a small thing. When you amalgamate it all together, it's become cultural really. The bigger trend that underlies this decline in meeting life milestones at age 30 is that long term true inflation exceeds wage increases over the decades, but there are big social shifts too. And by the way, I left my parents home for good at age 23 and some surely do so younger than I did marriage and children, they are the classic triggers to buy a house, and the longer that these type of milestones get postponed, the more likely people are to favor then flexibility over committing to a mortgage, and this then means that there is an elongated renter stage of life. Renters are no longer just passing through they're no longer just graduated from college, renting a year or two and then buying a home. Instead, they are planting flags and really pounding in stakes. And there are countless surveys that show that renters value the ability of being able to relocate without the hassle of having to sell a house. And on top of all of these trends as America ages overall, something really interesting starts to happen. This is why single family rentals have really begun to shine over the past few years, and why you had this Advent and popularity of new build and build to rent rental properties coming onto the market because single families give people the feeling of home and space and privacy and a backyard for the dog, but yet at the same time, it's commitment light, a lighter version. Now apartments benefit too, of course, and for investors, this isn't just. The trend, this is a long term tailwind, fewer life transitions. It means more stable occupancy and longer renter life cycles that lead to fewer turnovers and vacancies and repairs, so less churn, more consistency and better predictability. So the bottom line here is that this delay of life milestones, it's not subtle. It is pretty seismic, and increasingly people say that the American dream no longer even includes home ownership. Demography is destiny, and they must rent from you. And here at GRE we invest like these trends are real, but I really want to emphasize that this elongated renter stage of life really is a long term, long tail phenomenon. And I want to emphasize that because, like I said last week, in the short term, we really aren't seeing any significant rent increases due to that affordability constraint. Now we're nearly five years after America had a big wave of consumer inflation, and that really hurt kind of people this age that I'm talking about, people in their 20s and 30s, that really hurt them the most because they don't own assets that compound with the concurrent asset price inflation, they only had to deal with the bad stuff, the consumer price inflation. Keith Weinhold 11:30 And as America approaches its 250th birthday, let's think about how this era compares to other decades. And by the way, do you know what a 250th anniversary is called? I put a line about this in my newsletter that I sent you the other day. It is called a semiquincentennial, or, I guess, semi quincentennial. I don't think that anyone's going to be using that word after the fireworks. Semiquincentennial. That sounds like a word that an Economic Committee came up with during a recession to kind of mask a worse problem or something. I suppose that the etymology makes sense. If you break it down, quincentennial would be 500 and semi would be half of 500 in any case, as you try to compare this American era to others, listen to this from the parallel truth. This is about three minutes long, and then I'll come back to comment. It's America by decade, starting all the way back in the 1770s This is a decent summary here, although it can get unnecessarily gloomy at times. Speaker 2 12:41 Imagine you could live in the United States one decade at a time, not the America you see in movies, not the America in textbooks, but the real America. Let's start with the 1770s the decade of independence. This is not a freedom story, yet. It's a war story. Most people are farmers, roads are mud, medicine is almost nothing. And if you're a young man, your future is simple, fight or starve. Then came the 1800s The decade of expansion. America is still small, but it's hungry, new land, new states, New promises, but there is also growing slavery. Native tribes are being pushed out, and the country is quietly building a conflict it can't avoid. Now it's the 1860s the decade America almost died. There is civil war, Brother versus brother. Cities are burning. If you lived here, you didn't watch history, you survived it. Next is the 1900s The decade of industrial America, factories, railroads, steel, oil. The country becomes a machine. Cities explode with workers, but life is brutal, long hours, dirty air, child labor, you might earn money, but you will pay with your health. It's the 1920s now, the decade of jazz and madness. This is America's first big party decade, cars, radio, Hollywood. Everyone thinks the future is unstoppable. Then came the 1930s the decade the party ended. The Great Depression happens, banks collapse and jobs disappear. People line up for bread. A man with a suit could be broke in one week. This decade teaches America one lesson, that money is not real until it's in your hand. It's the 1940s now the decade America became the world's boss. World War Two turns the US into the world's factory. While Europe is burning, America is building. And when the war ends, America comes out richer than anyone in history. It's the 1950s the decade of the American dream, suburbs, big houses, one salary supports a whole family, TV dinners, new cars, new highways. This is the decade America sells the world the idea of perfect life. Next came 1960s the decade of rebellion, civil rights, Vietnam assassinations, the country feels like it's splitting. You could be hopeful or terrified, sometimes both in the same week, 1970s was the decade the system started breaking, oil crisis, inflation, crime rate, and in 1971 America quietly changes money forever. The dollar stops being backed by gold. From this point onward, America runs on trust. It. The 1980s the decade of Wall Street, America, big business, big spending. The stock market becomes religion. America looks confident again, but the middle class starts weakening slowly. Then came the 1990s the decade America felt unstoppable. The Soviet Union has collapsed and the US feels untouchable. The internet is born. This is the decade where Americans truly believe that they have won. It's the 2000s now the decade of shock, 911, wars, fear, surveillance, then 2008 hits, banks crash, housing collapses, and America learns something painful. The people who caused the crisis don't pay for it. It's the 2000s and 10s, the decade of the digital trap. Social media becomes reality, politics becomes war. Everyone is online, but nobody feels connected. The economy recovers, but normal people don't. And finally, it's the 2020s. The decade, chaos became normal. Pandemic changes everything. Supply chains are collapsing, inflation returns, AI arrives and trust collapses. And by 2026 America is still rich, but it feels exhausted. People are working harder, owning less, and trusting nobody. And the strangest part is that America didn't collapse. It just slowly became a different country, not through invasion, not through revolution, but through decades of small changes that added up to a completely new reality. So the real question is, if you could choose one decade to live in? Which one would you pick? Keith Weinhold 16:22 Yeah, which decade would you pick to live in? A lot of people say the 1950s where we had, like they touched on there the post war boom and how one salary could support an entire household. Some people say the 1990s because the Cold War ended, we had the start of Wide Internet use, and it's before you had these stark political divisions where people started to put party ahead of country. Now some people would probably say, Are you kidding me? I'd rather live in this decade right here. I can work from home more easily than I ever could have before. And I think you can make valid cases for all of those things. And speaking of this era, a quarter just ended, and we do this quarterly at most. It's our asset class rundown. Year over year, national home prices are only up about half of 1% per the nar 1% Case Shiller and totality, single family rent index shows just 1.3% rent growth. That's year over year. This quarter, the s, p5 100 was down 5% stocks of all types are down largely to the Iran war. The yield on the 10 year treasury note rose from 4.1 up to 4.3% due to higher inflation expectations. Why does that matter so much? That's what influences 30 year mortgage rates, which also rose from 6.2 up to 6.5% West Texas Intermediate oil prices soared from 59 bucks to over 100 last quarter. Gold hit an all time high of 5400 bucks in the quarter, and then fell to about 4600 by the end of the quarter. Other precious metals hit their all time peak. Bitcoin fell from 88k down to 68k That's the asset class rundown. I'll return with Redfin's chief economist, Dr Darrell fairweather and more. I'm Keith Weinhold. You're listening to get rich education. Keith Weinhold 18:18 Let me throw out a simple idea. Sometimes doing nothing with your money is actually a decision. Leaving it parked might feel safe, but over time, purchasing power changes. So the conversation isn't about chasing returns, it's about intentionally placing money somewhere. Freedom, family investments works in real estate people use every day. Housing, senior communities, essential properties, things tied to living and not trends. Their freedom notes offering is built for accredited investors looking for structured income backed by real assets, not speculation. I am an investor with them myself. The Freedom team makes themselves available to walk through their approach, structure and operating philosophy so you can ask questions and determine alignment before moving forward. While past performance doesn't guarantee future results, their historical operating philosophy has yielded 100% investor payouts backed by over 20 years of experience. If you want clarity before making any moves, book a clarity call@freedomfamilyinvestments.com or text family to 66 866, text the word family to 66 866, Keith Weinhold 19:41 flock homes helps you retire from real estate and landlording, whether it's one problem, property or your whole portfolio through a 721, exchange, deferring your capital gains tax and depreciation recapture, it's a strategy long used by the ultra wealthy. Now. Mom and Pop landlords can 721, the residential real estate request your initial valuation, see if your properties qualify@flockhomes.com slash GRE, that's F, l, O, C, K, homes.com/gre. Robert Helms 20:16 Everybody. It's Robert Helms of the real estate guys radio program, so glad you found Keith Weinhold and get rich education, don't quit your Daydream. Keith Weinhold 20:35 This week's guest is the chief economist of Redfin during the housing crisis. She worked at the Boston Fed, studying why homeowners enter foreclosure. Since 2023 she served at the Federal Reserve Bank of Dallas. She holds her BS from MIT, and she really knows her way around campuses, because she received her Master's and PhD in Economics at the University of Chicago, where she specialized in behavioral economics, that's interesting. Welcome to GRE. Darrell fairweather, Daryl Fairweather 21:06 thank you for having me. Keith Weinhold 21:08 Hey, Daryl. I'd like to get to some of the statistics later in the things that Redfin does and compiles, but tell us about the behavioral side of the housing market that's often so interesting and evencounterintuitive Daryl Fairweather 21:22 yeah, one of the most interesting things about the housing market is that people get really emotional when making this huge financial decision. It's something that people don't have a lot of practice with. Most people maybe buy a home once or twice in their whole life. There's so much social weight that's put on it. It's the American dream. There's a lot of family pressure, and there's a lot of hurting behavior that can happen. People get swept up in the moment. Maybe they overbid on a home, or maybe they miss out because other people are avoiding the housing market. So it's a really interesting place to both study psychology and economics. Keith Weinhold 21:56 Sure, most homeowners are just inexperienced at this whole thing. Yeah, behavioral economics, it really has this strong gravity in real estate. Maybe something that you've said touches on what I call the Zestimate illusion. A lot of times, sellers anchor their price to not just the Zillow estimate, but sometimes even the peak sale price in the whole neighborhood, and that's what they think that they should get for their home? Daryl Fairweather 22:21 Yeah, that does happen quite a bit. And I don't think a lot of people realize how much those estimates can move once a home is listed. The list price tends to move that estimate quite a lot. So it's not a fact. And those estimates don't really know many details about the home, like what upgrades might have happened, or what internally is happening within the home, like if people have gotten new appliances or gotten a new air conditioning system, it doesn't really take those things into account. So you shouldn't just anchor off of the Redfin estimate. You should definitely talk to an agent. Look at the comps. The comps can tell you a lot in terms of what homes have sold for recently, and then track your local market in terms of whether it is going up in value or down in value, because those comps might be a little bit stale, and you have to adjust for where the market is right now. Keith Weinhold 23:06 There's some really good points there. And when I think of the behavioral side of economics in the real estate market, another nascent thing that comes to mind Darrell, is the rate shock paralysis that really set in in America in 2022 mortgage rates are still historically on the low side. But few people think about it that way. They're really swayed by the recency bias Daryl Fairweather 23:31 yes. And one thing to take into account, though, is how much home prices have gone up since the last time rates were this high. So if you're looking at the monthly mortgage payment and how much that is compared to people's monthly incomes, it is quite expensive to buy a home. In most metros, you cannot afford to buy a home on the local median income. There's only maybe four metros that are in the middle of the country where it's still affordable to buy a home on a middle class salary. So combined the rate and the price those mortgage payments are still quite expensive, although they have gotten slightly more affordable since last year because rates are slightly lower than last year, they did come up a bit with, you know, oil prices coming up, but still, compared to last year, rates are a bit lower and a bit more affordable to get a home. Keith Weinhold 24:13 And of course, all this is besides the point that those 2021, mortgage rates, they were born out of a collapsing economy, and I don't think that we really want that either. But yes, to your point about affordability, that's been such a buzzword in the housing market for quite a while, and for good reason. It wasn't very long ago that we reached a 40 year low in affordability. Can you tell us about what can improve affordability next? Darrell or what's most likely to happen? For example, it seems like insurance rate increases have really leveled off. Daryl Fairweather 24:50 Yes, the reason why affordability is so bad, especially in coastal cities, the places that have the most opportunities, is because of a lack of supply. Existing homeowners, they are fine. They like when their home goes up in value, but it really is a problem for first time homebuyers, when prices just keep climbing and when new housing gets proposed, it's often the existing homeowners who are blocking that housing from getting built, and so supply is constrained. You can see this very clearly in a place like San Francisco, which had a huge economic boom in the 2010s yet housing did not keep up with all of the job opportunities that were coming to the area, and when you have all these people moving in with higher incomes, it drives up prices when there isn't adequate supply. You take Austin as another example. Austin had a huge boom during the pandemic, but supply responded. Builders built, there was a lot of development that happened, and as a result, prices came right back down. They're still above where they were pre pandemic, but nowhere near the heights that we saw back in 2021 so it just goes to show that when you allow supply to get built, it does help keep prices more moderate and keep things more affordable. Keith Weinhold 25:59 Yes, and nimbyism is rampant, is consumer inflation or some of the other big forces out there, for sure, but yes, this national dearth of supply something that's existed even well before the pandemic, for example, it's bounced back somewhat, but still not quite enough, and it's really part of what, in my opinion, has helped support housing prices, even when mortgage rates tripled back in 2022 Can you tell us more what you believe about the future of housing supply with all the data that you do with there at Redfin Daryl, Daryl Fairweather 26:37 housing supply improved a bit during the pandemic, but we're still far below What we need in order to make housing more accessible to middle class people. But there are new challenges that are coming. One that you mentioned is insurance. Insurance costs are going up. So even if you have a fixed rate mortgage and you've locked that in, you still have to worry about the rising cost of ownership because of insurance costs are going up. Property taxes are going up in many places, and maintenance costs are increasing. So that is going to make home ownership, and just the cost of ownership in general, whether you're an investor or an owner occupant, more expensive moving forward. And that's going to vary depending on where you are. There going to be some parts of the country where insurance goes up much faster, like in Florida, and other parts where insurance will probably be more stable like in the Midwest and Great Lakes region. So it's important now even more so to really research the neighborhood, research the home, and figure out how those expenses could increase in the future. Keith Weinhold 27:32 Yeah, here we are in this housing market where, you know, Darrell, I think of it in a lot of ways, is, you know, maybe for three years now, we've largely been stuck in the mud, much of it due to lower supply, where we have a lower overall proportion of both buyers and sellers. Daryl Fairweather 27:48 Yeah, what's happening right now is really an hangover from the pandemic, because so many people locked in 3% mortgage rates during the pandemic, and if those homeowners were to sell and buy again. Even if they bought the same priced home, they would end up paying more in their monthly mortgage payment because of how much higher mortgage rates are, and that's holding back supply quite significantly. It's the reason why prices have not come down despite rates going up, is because the higher rates are holding back both demand and supply at the same time, and contributing to the overall lack of inventory that's out there, Keith Weinhold 28:24 this aberration where we have a big proportion of American homeowners living in homes where if they tried to repurchase that home at today's terms, they couldn't even do it. To your point about people not wanting to move, and that's a big reason why they almost can't. They might pay more in rent elsewhere for a like property if they were to sell what they own, if those still locked in terms and Darrell here, I think, you know, our audience is largely real estate investors, a lot of them investing in one to four unit properties. So with what you're seeing there at Redfin. And I think a lot of us know that, yeah, rent growth has been pretty slow as well. What do you see for rents in 2026 and perhaps 2027 Daryl Fairweather 29:08 originally, when we went to go do our predictions for 2026 we said that rents were going to increase this year. Now, I think that rents will continue to stay flat, and that's because there's still a lack of demand for for sale housing. People are staying in the rental market, but people are overall tightening their budgets because they're worried about the economy. They're worried about inflation. So if they can, you know, get roommates or live with family, they're going to choose to do that to keep their overall expenses lower, which will reduce demand for both for sale housing and for rental housing. And I think a lot of home sellers, they've tried to sell their homes. We saw many people try to sell their homes last year and then end up delisting their homes, and they're trying again. We saw more of those people come back in January, but I think those people are going to continue to kind of try to test the market, be a bit disappointed that there isn't enough demand, and then some of. Up for sale housing will end up as rental housing. Just driving around my neighborhood, I see so many rental signs on single family homes that I never saw before, almost more for rent signs, and I'm seeing for sale signs, so that added inventory from these accidental landlords who would like to move but don't want to give up their mortgage rate is going to increase the supply of single family rentals, and that will mean more competition for those investors that are trying to rent out the homes. Keith Weinhold 30:27 Talk to us about rental occupancy. That's something that we're seeing at a historic low in apartment buildings, for one thing. But can you talk to us about what you see for future occupancy levels of both residential one to fours and apartments. Going forward, Daryl Fairweather 30:43 a lot of new supply came online during the pandemic, especially in places that build a lot of condos. Many one bedroom or zero bedroom condos got built, and then those are really difficult to rent out, because, you know, they're just not that attractive. We really have more of a shortage of types of housing that's appropriate for families and those one bedroom units that are really targeted at like affluent young people. There aren't that many affluent people right now, so they're they're difficult to rent out. I think that trend is pretty much over. We're not seeing too many more condos being developed because the condos that were developed during the pandemic are still having trouble finding owners or finding renters in those apartment buildings. Now, I think we're going to start to see an uptick in single family rental vacancy, because I think a lot of those people who would like to sell their homes are having trouble selling their homes because of how mortgage rates are and how skittish people are about making a commitment to ownership right now, and they're going to alternatively try to rent out those and that will mean more availability of those rentals and not as much pressure on rents to go up in that segment of the market. Keith Weinhold 31:51 Woe for the builder that targeted young, affluent types, they don't really exist so much anymore. That's really pretty interesting. Well, Darrell, do you have any last thoughts overall about the housing market? Maybe something I didn't think about asking you that's really important, whether that's for an investor or a prospective homeowner. Daryl Fairweather 32:12 Yeah, I think if I was an investor right now, I would be paying attention to what economists and housing people call the silver tsunami that's older generations starting to sell their homes. We did a study recently that showed that people who are 70 years and above have as much wealth and housing as middle aged people, which is the first time that group has exceeded in terms of the wealth that they hold. And if you're 70 plus, there's definitely a clock ticking on how long you're going to stay in that home, which means that a lot of new inventory will become available in those homes. They probably need work. They probably need some renovations, and that could be a really great opportunity for an investor to buy a home that maybe has been neglected for a while because it's been a senior living in there who hasn't been really keeping it up to date. You can renovate it and perhaps sell it again to a younger buyer by doing some updates and make a nice profit there. Speaker 3 33:03 Oh, well, Daryl, this has been a great update laced with plenty of practical things that someone can actually do. Do you have a resource you'd like to share in case our audience would like to connect? Daryl Fairweather 33:16 Yes, you can find me basically on any social media channel. I'd recommend checking you out on YouTube to start. And then if you would like data on what's happening in your local housing market, you can check out the Redfin data center. Just Google Redfin data center, it'll bring you right there. And you can find lots of local data on your market, Keith Weinhold 33:34 Daryl Fairweather. It's been great having you here on the show. Daryl Fairweather 33:37 Thank you. Keith Weinhold 33:44 Yeah, insightful material from Dr Darrell fairweather today, no end to the housing scarcity in sight. She says, rents continue to stay flat, partly due to this accidental landlord. They didn't plan to be a landlord, but they need to move and yet they don't want to sell the single family home that they got with a good owner occupied financing a few years ago. And the reason that's a headwind for single family investors, because it keeps more rental supply on the market. Last week, I touched on how you should not expect rent increases in the near term, I own a lot of single family rentals myself, and I am not getting rent increases. It's not so much that single family vacancies are high now, but apartment building vacancies are high. That fact alone that actually does hurt the single family rental market a little, because even though a renter might desire a single family, and maybe you think, Well, an apartment couldn't compete with that feeling. But yet, if an apartment is so much cheaper than the single family, and they often are now, well then that renter will go for the cheap apartment instead the one. You can think of Redfin is that they're part Zillow, part real estate agent, and part data company, and they can give you early signals on things like buyer demand and price direction and days on market, those types of indicators. So for the latest housing market research and news, you can do a search for the Redfin data center, and then for Daryl, start on YouTube. You can follow her on x at fairweather PhD, thanks to Dr Darrell fairweather today, until next week, I'm your host. Keith Weinhold, don't quit your Daydream. Speaker 5 35:36 Nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC, exclusively to Keith Weinhold 35:56 the preceding program was brought to you by your home for wealth, building, get richeducation.com
How to Engineer Your Appraisal Number - Maximize ARV, cash-out refinance, and BRRRR equity But what if you could engineer that number before they even arrive? In this tactical episode of The Real Estate Fast Pass, Jimmy breaks down the exact process his team uses to anchor appraisers higher, reduce valuation risk, and maximize cash-out refinances. You'll learn how to build a simple appraisal packet, choose the right comps, document your rehab scope, and position your property so the appraiser sees it as the premium asset it is. Because the difference between a weak appraisal and a strong one can easily mean $30,000+ in additional capital for your next deal. In this episode: How to use anchoring psychology with appraisers The 3 highest-value comps to hand them Why your scope of work increases valuation confidence How to prevent unrenovated comps from dragging your ARV down The role of leases, rent rolls, and occupancy Why one better appraisal can accelerate your next acquisition If you're using BRRRR, refinancing rentals, or trying to recycle capital faster, this episode will help you stop leaving equity to chance. About Jimmy Vreeland Jimmy graduated from the United States Military Academy at West Point, spent 5 years as an Army Ranger, and deployed three times twice to Iraq and once to Afghanistan. On his last deployment, he read Rich Dad Poor Dad by Robert Kiyosaki which led him down the path of real estate investing. As his own portfolio grew, eventually he started a real estate investing business. Since 2018 his team at Vreeland Capital has supplied over 100 houses a year to high performing, passive investors who want to work with his team and his team is now managing over 800 houses. Get in touch with Jimmy and his team at www.jimmyvreeland.com/getstartedinrealestate More about Jimmy Website: www.jimmyvreeland.com Linkedin: www.linkedin.com/in/jimmy-vreeland Instagram: www.instagram.com/jimmyvreeland Facebook: www.facebook.com/JimmyVreeland Youtube: www.youtube.com/@JimmyVreelandC >>>>>>Get free access to the private Ranger Real Estate facebook group
#857 After selling multiple companies for hundreds of millions of dollars, David Royce discovered something surprising — his first exit, a comparatively modest $13 million, felt better than all the rest! In Part 2 of this two-part episode, host Justin Williams and David pick up right where they left off, diving into the psychology of wealth, fulfillment, and what really drives happiness once the money is no longer the primary motivator. David shares why entrepreneurship is a noble cause — not just a wealth-building tool — pointing to the 6,500 families his companies once supported as proof that business owners make the economic pie bigger for everyone. The conversation gets candid about the tension between ambition and presence as a parent, why "a little more" is always the honest answer to the question of how much money is enough, and the importance of working in seasons rather than burning out chasing a finish line that keeps moving. David also makes the case for commission-based work as a launchpad, breaks down the four levels of wealth from Robert Kiyosaki's Cashflow Quadrant, and leaves listeners with two parting principles he swears by: always keep evolving, and find ways to serve! What we discuss with David: + The first exit felt best + Entrepreneurship as a noble cause + The pie gets bigger, not smaller + "The answer is always just a little more" + Work hard in seasons, not forever + Family presence vs. ambition tension + Commission work as a wealth launchpad + Kiyosaki's Cashflow Quadrant breakdown + Always keep evolving + Find ways to serve Thank you, David! Check out Aptive Pest Control at AptiveRecruiting.com. Follow David on LinkedIn. To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Ray Higdon breaks down one of the biggest challenges in sales: handling money objections. Instead of defending your price or feeling pressured to justify your offer, Ray teaches a powerful mindset shift that top closers use. They don't argue about cost, they anchor value. When you deeply understand your prospect's pain and clearly connect your solution to that problem, price becomes far less of an issue and closing becomes far more natural. Ray dives into practical sales strategies to overcome common objections like "it's too expensive," "I can get it cheaper," and "I don't have the money." He reveals how to pre-frame conversations by shaping your prospect's identity, how to confidently respond when objections arise, and why belief in your product is non-negotiable for success. He also shares a step-by-step approach to uncover whether "no money" is a real objection or just a smokescreen, helping you recover sales that most people lose. If you're in network marketing, sales, or entrepreneurship and want to increase your close rate without sounding pushy or desperate, this episode gives you real scripts and practical techniques you can apply immediately. Learn how to guide prospects to see the true value of your offer, handle objections with confidence, and ultimately help more people say yes. —
Most entrepreneurs think the next stage of their business requires a better strategy. Dwayne Kerrigan disagrees. In Part 2 of his live keynote at the LeanScaper Operations Intensive in Cape Coral, Florida, he makes the case that what's actually required is a different identity — and that without that shift, no system, tool, or team will get you where you're trying to go. In this episode: Dwayne walks through his personal identity chart — from the "warrior" and "general" identities that ran his life for years, to the consciously designed identities he operates from today, including the Chairman, the Profit Seeker, and the Peak Performance Coach Why the Serenity Prayer became one of the most powerful business tools Dwayne ever learned — and how distinguishing what you can and can't control transformed his leadership at 32 years old, running an $18M business with 300 employees A live identity creation exercise: how to write your own eulogy for a specific business role, and why that process is the starting point for becoming who your business needs you to be The eight stages of the entrepreneur and the business lifecycle — and why understanding exactly where you are in both is critical to knowing which identity needs to show up The four economic seasons (spring, summer, fall, winter) and why Dwayne believes the landscaping industry is currently sitting somewhere between late fall and early winter 40 years of lessons learned — distilled into the principles that have shaped how Dwayne builds, leads, and recovers Episode Highlights: 00:00 - Tsunami Of Change 00:27 - Podcast Mission 00:59 - Internal Vs External 02:07 - Serenity Prayer Lesson 03:42 - Identity Chart Origins 04:32 - From Warrior To General 06:10 - Purpose And Marriage 07:47 - Building New Identities 08:48 - Chairman Identity Script 09:50 - Language And Questions 12:38 - Borrowing Role Models 13:41 - Post Fight Debrief 14:40 - Create Your Identity 16:48 - Write Your Eulogy 17:46 - Visualization And Realism 19:01 - Do The Work 19:48 - Physiology Guidelines 20:15 - Physiology and Rituals 20:57 - Energy and Emotions 22:00 - Identity Agent Tool 23:53 - Daily Identity Editing 24:56 - Future Shock and Adaptation 26:22 - Economic Seasons Framework 27:58 - Entrepreneur Stages 29:13 - Business Lifecycle Reality 31:33 - Shift Identity in 3D 31:56 - Courage and Deep Thinking 34:57 - Lessons Learned Log 37:19 - Hard Won Business Rules 40:19 - Final Fear and Farewell Resources Mentioned: Think and Grow Rich — Napoleon Hill Stephen Covey — The 7 Habits of Highly Effective People, Covey Institute Keith Cunningham — referenced as the "Rich Dad" in Robert Kiyosaki's Rich Dad Poor Dad Tony Robbins — Date With Destiny, UPW seminars Identity framework AI agent — available at The Dwayne Kerrigan Podcast: https://www.dwaynekerrigan.com/identity-framework/Quotes: “You can either be right or you can be rich, but you can't be both.” - Dwayne Kerrigan “I did this for my wife through a lot of pain and self suffering, I had to get to the point where the general just couldn't run the show anymore because it was just not sustainable.” - Dwayne Kerrigan “You don't experience the life that you live. You're experiencing the life that you focus on.” - Dwayne Kerrigan “ My greatest fear in life is on my final day to meet the man that I could have been.” - Dwayne Kerrigan Connect with Dwayne Kerrigan Facebook Instagram Linked In Website Disclaimer: The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.
In this powerful episode, Ray Higdon breaks down one of the biggest missed opportunities in sales: getting prospects on the phone. If you've ever felt like people are avoiding your calls or not responding to your messages, this episode reveals the real reason why. The truth is, prospects are not avoiding calls, they are avoiding pressure. When your messaging feels pushy or uncomfortable, prospects naturally pull away. But when you remove that pressure, you dramatically increase your chances of meaningful conversations and ultimately, more sales.  Ray walks you through practical sales strategies to help you confidently move prospects from conversation to call without resistance. You will learn when to invite someone to a call, how to position it naturally, and why timing matters, especially after they've been exposed to a presentation. He also explains the difference between reaching out to prospects versus responding to inbound leads, and how your approach should shift depending on the situation.  Most importantly, this episode gives you exact language and scripts you can use to create urgency, reduce friction, and increase your close rate. From simple phrases like "hop on a quick call" to more advanced positioning that creates scarcity and fear of missing out, Ray shows you how to guide prospects toward a decision without being pushy. If you want to close more sales, build stronger connections, and stop losing opportunities, this episode gives you the practical tools to make it happen.  —
Keith challenges the belief that all debt is bad and reframes it as a tool for building wealth when used intentionally. He contrasts destructive consumer debt with productive investment debt, especially in real estate, and explains how inflation, long-term fixed-rate loans, and rental income can work together to grow net worth. Keith explores the mindset shift from prioritizing safety and being debt-free to pursuing growth through leverage, highlights the opportunity cost of avoiding debt, and offers practical guidelines for using borrowing rationally rather than emotionally. He also shows how modern economies and many wealthy individuals rely on strategic debt, positioning it as a key part of a more intentional, asset-focused version of the American Dream. Episode Page: GetRichEducation.com/600 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREinvestmentcoach.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments. For predictable 10-12% quarterly returns, visit FreedomFamilyInvestments.com/GRE or text FAMILY to 66866 Unlock truly passive real estate income—visit flockhomes.com/GRE today to see if your properties qualify for a 721 exchange with Flock Homes. Will you please leave a review for the show? I'd be grateful. Search "how to leave an Apple Podcasts review" For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— GREletter.com Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript: Keith Weinhold 0:00 welcome to GRE. I'm your host. Keith weinholder, there's bad debt, good debt and great debt. Are you using debt wisely, and are you ensuring that you stay in debt? Because debt is the American dream today, on get rich education milestone episode 600 Corey Coates 0:23 since 2014 the powerful get rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate investing in the best markets without losing your time being a flipper or landlord. Show Host Keith Weinhold writes for both Forbes and Rich Dad advisors and delivers a new show every week since 2014 there's been millions of listener downloads of 188 world nations. He has a list show guests include top selling personal finance author Robert Kiyosaki. Get rich education can be heard in every podcast platform, plus it has its own dedicated Apple and Android listener phone apps build wealth on the go with the get rich education podcast. Sign up now for the get rich education podcast, or visit get rich education.com Keith Weinhold 1:06 the same place where I get my own mortgage loans is where you can get yours. Ridge lending group and MLS, 42056, they provided our listeners with more loans than anyone because they specialize in income properties. They help you build a long term plan for growing your real estate empire with leverage. Start your prequel and even chat with President chailey Ridge personally while it's on your mind, start at Ridge lending group.com that's Ridge lending group.com Speaker 1 1:40 You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education. Keith Weinhold 1:56 Welcome to GRE from Kennewick, Washington at Kennebunkport, Maine and across 188 nations worldwide. I'm Keith Weinhold, and you are inside get rich education. Yes, America's favorite slack jawed mammal on a microphone has got his act back on track, for your listening pleasure, since 2014 This is our 600th wealth building week in a row, you've been misled, not maliciously, not even intentionally, but somewhere along the way, a really expensive idea got planted inside your head, and it was once planted inside my head, that debt is bad, just blanketly bad, that the goal is to be debt free, that owing money to somebody else is something to escape as fast as possible. And look, I get it, if your mindset is in the old middle class consumer credit world like mine was for much of my life, debt feels heavy, it feels like risk, it feels like obligation, but the people telling you to avoid debt, they're the same people that never built much wealth now a reliance on 22% APR, credit card debt just To pay basic living expenses, because it's the only way that you could do it, merely making the minimum monthly payment that right there is the road to ruin. Why? Well, because the interest rate is high, because you have to pay it back yourself, and because it's unsecured, meaning that there's no collateral, and at the same time, the people quietly getting rich, what are they doing? They're using debt every single day. So debt is not the enemy, it's just the tool, and like any tool, it can build a house, or it can smash your thumb if you miss the nail. Well today we're going to separate the two, because if you understand this one concept, then you stop playing defense financially and start going on offense. In fact, I'll go further. Debt isn't the opposite of the American Dream used correctly. Debt is the American dream. Now, my turning point was really fueled when I made my first ever home, that $295,000 blue four Plex Building Two decades ago, with just my three and a half percent down payment. That meant that 96 and a half percent was borrowed. That's debt, and that fueled everything for me, and got the ball rolling on using that seminal four Plex to leverage even more debt and more property with 1031 exchanges and cash out refinances debt made that American dream free. Me because I could not have afforded $295,000 all cash back then. Now, a guest that we had on the show last year and the owner of a commercial lending company, Hannah Hannan, she recently talked about the virtues of debt. I met Hannah because we were both faculty members on last year's real estate guys Investor Summit at sea cruise. Well, Hannah went on a different cruise and saw in Jamaica that there were all these vacant and uncompleted houses just sort of weirdly stuck at different stages of construction. She asked the tour guide, why are these houses all abandoned? And and the tour guide answered, we don't have loans here in Jamaica. People have to work make money and then start the build, and then the build pauses while they make more money, and then they have to construct the next phase of the build as they go and go back to making more money like that. I mean, sheesh, that's awful. Can you imagine if you had to build a home or a rental property for yourself that way? Well, back here in the US, access to debt is what allows people to build wealth faster, especially in real estate, you can use other people's money control large assets, pay less in taxes and compound off a much smaller amount of capital. That's the difference. Debt availability is really good in the US compared to other nations, and that's the emphasis on the American part of today's episode. Debt is the American dream. Now, when it comes to the big misunderstanding, most people think that debt is really just one thing. They just lump it all like it's all bad, credit cards, car loans, student loans, mortgages. A lot of people, they really do. They just still throw it all into one mental bucket that's sort of labeled da, avoid that at all costs. I'm telling you, no way you cannot do that. I mean, this is like saying food is bad because candy exists. No, there's junk food and there's fuel. It's the same with debt. Consumer debt is a wealth killer. Investment debt is a wealth creator, and if you don't know the difference well, you end up avoiding the very thing that could move your life forward. Here's another way to think about it, debt doesn't make you poor. Using debt poorly makes you poor. Keith Weinhold 7:36 In real estate, inflation is quietly paying your mortgage, even if you never made a principal payment at all. When you really understand this, it almost sounds too good to be true. Most people think inflation is just rising prices, and it is that, but they miss the other side of the equation. Inflation also shrinks debt, something I've been talking about for more than 10 years here. If you have a 30 year fixed rate mortgage, you're paying back that loan with future dollars that are worth less, and meanwhile, rents tend to rise, wages tend to rise, and asset values tend to rise, but your mortgage, it stays fixed. Inflation can't touch it, and that means that over time, your payment gets easier and easier to make. Oh, and then if you've got a tenant in place as well, oh, they're the one sending in the check for everything. And inflation is not just happening to you. It's now working for you. If you've got, say, a $500,000 mortgage loan, and inflation is 3% well, then inflation enriched you by $15,000 every single year. That's $1,250 a month just on this 500k mortgage loan. And if you've got an investment property rented out. You've even got the tenant paying down, oh, maybe $400 in monthly principal for you on the property, plus this $1,250 in inflation profiting, plus $100 of cash flow. This is $1,750 in monthly benefit before we've even added in your tax benefits and the appreciation potential. What made this all happen debt is what made it all a reality for you. When we talk about why the middle class fears debt, yeah, there is a mindset divide here. On one side, it simply says, get out of debt, stay out of debt and avoid risk. On the other we ask, How can I use that to acquire assets? So it's really like the first group is focused on safety and the second group is focused on growth, and after a while you have to ask bigger X. Potential questions like, do you want to live a life of safety, or do you want to live a life of growth? Now, I'm not knocking discipline, but there is a hidden cost to avoiding debt entirely. It's called opportunity cost. When you pay all cash, oh, well, then you lose leverage, you lose scalability, you lose tax advantages, and you often lose time. Hey, just like I would have by postponing my first four Plex purchase for, say, five plus years until I could have saved up all that money by myself. That's why playing it safe is often the riskiest move, because while you're sitting on the sidelines, inflation and rising prices are still in the game, and you've taken yourself out of the game. When we talk about the American dream, look, America was built on debt leverage. Keith Weinhold 11:01 Zoom out for a second. This isn't just about you and me. America itself was built on debt. Railroads were financed with borrowed money that helped Cornelius Vanderbilt build his railroad empire in the 1800s in the 1900s highways were funded through government debt. Today, our entire suburbs are built on mortgages. Leverage didn't break the system. It built the system. So it's kind of ironic that today people are told the safest move is to avoid the very mechanism that built this modern economy that you and I are living inside every day. Debt is how things get done. Now, practically, yes, debt can absolutely wreck you if it's used poorly. So we think about some simple guardrails then favor fixed rate debt over variable match long term debt with long term assets, and you want to chiefly borrow for cash flowing or appreciating assets, and also stress test your deals assume that things won't go perfectly. So this certainly is not about being reckless. It's about being intentional. Debt should serve you, not the other way around. And now notice how I said to chiefly use debt for cash flowing or appreciating assets. I didn't say solely because you'll remember how last year, I talked to you about how I bought a new car for myself and financed as much as I was allowed, almost 100% debt. I had to make, like, a two or 3k down payment on the car because it was a special order. And once they start, you know, building it and customizing it for me, well, then they're at risk if they don't have a deposit, all right? Well, I found a way to make this car debt pretty good debt. Oh, and you might be thinking, oh, yeah, of course. Well, if you use it for business, you probably get some deductions that way. Oh, no, no. Business use totally a personal car, almost leveraged to the hilt, but it's not bad debt, and I'll tell you why. By the way, this isn't some high end exotic car. It's a BMW x3 SUV. It was like 53 or 55k and now how could I possibly call this good debt? Nope, I'm not running it out to other people or anything like that, because here, unlike income property, where a tenant pays it down, I do have to make these car payments myself. Well, in a word, the reason I did it this way is for the arbitrage. I got a fixed 3.99% interest rate for five years. Call it 4% Oh, I am almost certainly going to beat that by investing those dollars in real estate. So the 55k almost that I did not have to allocate to a car. Oh, well, that amount is enough for a down payment and closing costs on a cash flowing rental. That's probably going to pay me five ways with a total ROI that I expect to be multiples above the 4% interest rate, but the car's value depreciates. What about that debt on a depreciating asset? A car depreciates at the same rate whether it's bought all cash or all debt. It doesn't matter. Here is the better question, why tie up that much in a depreciating asset? 55k if I had paid all cash which I could have, I would have foregone returns and paid opportunity cost. Now, arbitraging car debt this way. That's not great debt. I don't put it in that category like real estate that pays for itself is and that is mostly because no tenant services. My personal car debt. For me, this car debt is just good debt, not great debt. Now how about some more guardrails? How can you keep yourself from going nuts and just trying to arbitrage everything. How would you know if you've gone too far? I mean, any person that's savvy with personal finance has to ask themselves a question, and that is always, what is the risk associated with this investment, or what is the risk associated with this debt, right? Because I already talked about the upsides of car debt this way. Well, the first risk is that I don't successfully arbitrage it. Rather than having the 55k sunk into the car, I have it invested elsewhere than say, it doesn't achieve a greater than 4% return. Well, the risk of that happening is small, maybe about a 10% chance. What's another big risk of leveraging car debt this way? Well, it's if you cannot make the monthly payment, which for me is about $1,050 a month, 1050 that's a comfortable payment. For me, if you can't make the payment that's called, you got yourself into an over leveraged condition. But for me, these risks are manageable. And this is applied thinking. This is clear eyed thinking, rational decision making, a level headed approach, a long term approach. It's common sense investing. Have a strategy and then invest your plan, not your emotions. Look paying off debt. That's often an emotional response, like when the debt is at a low interest rate and yes, understanding that debt is the American dream. Okay, this is still a pretty unconventional understanding, for sure, but it is pragmatism over emotions. When emotions go up, intelligence goes down. You can see that in a lot of places in your life. I can too. I think that a lot of the emotion happened to us when we were really young, perhaps age 12. And maybe you're saying, Oh, well, grandpa, he would not have arranged his finances this way. Grandpa wouldn't have leveraged all this real estate debt, and he sure wouldn't have thought that arbitraging car debt is savvy, but your grandpa was born before 1971 back when the dollar was still gold, backed if you're older now, your grandpa might have even been affected by living through the 1930s Great Depression. Our world does not work that way. Today, the dollar is no longer tethered to gold. It's just borrowed and lent into existence, and another Great Depression that's actually really unlikely. In the 1930s President Herbert Hoover refused to provide government support to prop up the economy, and sheesh today, any crisis is like immediately propped up by us printing a ton of dollars and then giving them out, just like covid stimulus checks and mortgage loan forbearance and all of that debt, debt, debt. Now I don't think that all of that is good, but you got to acknowledge that that's the world we live in today. If you're debt averse, because grandpa always said to stay out of debt, well then you know what you can take solace. Take comfort in the fact that today, ultimately, grandpa would have understood that the world changed, and he would want what is best for you. Keith Weinhold 19:03 I'm get rich education. Host Keith Weinhold, this week, we're talking about why debt is the American dream on episode 600 with guidance that's practical, contrarian investor first and non emotional. Contrarian does not mean reckless. And by the way, just because something is mainstream, well, that doesn't necessarily make it bad, but in this case with debt, it often does. Here we're kind of back onto the old Mark Twain quote. Go out on a limb, that's where the fruit is. This is independent thinking for real world investors. It's where theory meets what actually works, and I'll discuss some specific actionable guidance for you before we're done today. But this is largely about ignoring the masses and following a clear incentive path. And what do the masses do? Now they kind of all gel together and get pumped up when they follow these debt free call in radio shows where the host advises the caller to always desperately retire debt at all costs. They'll even tell you work a second and a third job. You got to postpone vacations. They'll tell you to defer your life and go into lifestyle debt. Then in order to desperately stay out of financial debt, we're never going to get that time back. So just chill, take it easy with a lot of debt types inflation and sometimes tenants both passively pay it back for you. I mean, on these debt free call in radio shows, almost every time they give guidance, I kind of chuckle when I listen to this stuff. I sort of quietly ask myself, how would that path ever build wealth like when people are advised to retire 3% mortgage debt? Why dreadful sounding guidance like this happens is because it keeps irresponsible people from going over a cliff. That's all it serves to do. I mean, you're here listening to me because you're good with money, or you desire to be good with money and not give all your money away to creditors used intelligently. Debt isn't reckless. It's a tool, and it's one that lets you scale without trading every hour of your life for dollars. It seems to me that some of the groups of people that need to hear the debt is the American Dream message. They tend to be in a few groups. I need to be careful here, but I'm talking about groups like people with less financial education, engineers and women. It doesn't mean that people with less financial education are any less intelligent. And then when it comes to the engineering profession, you know that type of person tends to be unusually conservative, and I've worked for engineering firms in the past, so I wouldn't know this is somewhat of a paradox. Since engineers are the calculating types, you would think that they would have leverage and arbitrage figured out, and then women are a group that they tend to be more debt averse than most, and this is not a knock on women at all. In fact, women generally do a lot of things better than men do. I mean, I could go on and on there, like emotional intelligence and social awareness and relationship building and even multitasking and sticking to a plan, but I know couples where the husband does understand that it does not make a lick of financial sense to pay off the home, but he did it because the wife wants it so badly she deems that as security. But yeah, there was a time in my life where I thought that being millions of dollars in debt. Oh, that just sounded awful, like I thought that after graduating from college, but Oh, position well, with leverage in real estate, after a long time, you might get yourself where you're increasing your debt half a million bucks every year, but right alongside it, you're increasing your asset value 1 million bucks every year. Well, right there, since net worth is assets minus debt, you're increasing your net worth by a half million bucks a year because you have a big amount to leverage, because you've been a real estate investor for a long time. For example, debt made that American dream possible. But, yeah, the needling engineer type that's conventional and is like still the guy faithfully contributing to their 401 k which is locked up until their age, 59 and a half and keeps paying down debt. You know, they're the ones showing up to their engineering job in a pair of Dockers pants. I'm telling you, people that wear Dockers are not good debtors. I mean, do they still make stupid Dockers? I've got to look that up. Do those pants have pleats at the front or not? I don't even know. Speaker 2 24:16 Levi's 100% cotton Dockers. If you're not wearing Dockers, you're just wearing pants. Keith Weinhold 24:21 Oh jeez. And yeah, they still do make Dockers. I mean, the stereotypical needling engineer that dutifully contributes to a 401, K, he's got to have a complete dresser drawer full of stupid Dockers, no doubt. Keith Weinhold 24:37 Hey, I can make a little fun of them, because I spent a lot of time in that world. I think it makes sense to contribute to a 401 K, by the way, but only up to the employer match amount. That way it's tax advantaged, and you're using other people's money one to one, but above that, oh, every dollar you lock inside a 401 k is $1 that can No. Longer leverage other people's money. That means no debt, no leverage, and a steep opportunity cost. Now to get a holistic picture here, we need to think through what are some reasons to pay down debt, or to pay off debt and completely retire it? Because there are some good reasons for doing that. I talked about credit cards earlier, student loan debt is also not good debt, because you must pay that debt, not somebody else, like a tenant, and now their interest rates are not as high as credit cards, but there's also no collateral with student loans. Maybe you could arbitrage it, like I did with my car, but student loan debt can't be discharged in bankruptcy. Like most other debt types, can you also want to pay off debt when an interest rate is working against you and not for you. Also, if you want to buy more property, but you need to lower your DTI in order to qualify with your mortgage loan underwriter that is lower your debt to income ratio before you take out another mortgage. Oh, well, that would be a reason, for example, to pay off a car loan. Another reason to pay off debt is if you're approaching retirement and you expect a decrease in your income, then you would want to revisit that here at GRE you might be structuring things to increase your income once you retire. That's its own discussion. They are some of the reasons to pay off debt. It makes sense sometimes, and with all those reasons, we've kept emotions out of it. But otherwise, yeah, bring on the good debt. Debt and loan are my two favorite four letter words the wealthiest people have the most debt. I've discussed that reality before on previous episodes, and I gave a lot of examples, like with Mark Zuckerberg and also with Jay Z and Beyonce, so I won't go into all that again. So therefore, let me discuss how, not only do the wealthiest people have the most debt, I mean, for example, I'm wealthier than I've ever been, and I simultaneously have the most debt that I've ever had. Not surprisingly, the wealthiest world nations have the most debt too. Let's look at it from the perspective of household debt as a percent of GDP. There are about 200 world nations, and sure enough, the US ranks pretty high 13th in this measure of household debt, the top 10 nations, counting them down from 10 to one is and look, they're all wealthy nations that have the most debt, Sweden, Denmark, Hong Kong, Norway, South Korea. Up to fifth is New Zealand. And then you've got the Netherlands at fourth, and then Canada, Australia, and number one is the nation that you probably think of as the most wealthy and stable in the entire world. It is Switzerland. They are number one in household debt per GDP, and then the poorest of the 200 world nations have the least debt and the highest interest rates and the least stable currencies. But see, the wealthy nations can borrow the most. These countries can borrow trillions because investors trust them. Their economies are productive and they can service the payments just like you see, say that I know you've got $5 million in debt. Just say that's true. All right. Well, now that's an interesting thing that I know about you, and now I can automatically deduce something else about you. I know that you must be pretty credit worthy for anyone to have even extended you that much credit. So a high debt level is a mark of creditworthiness. The richest people have the most debt and the richest nations have the most debt too. Debt is a contract with time. Here's the deeper idea, debt lets you pull future resources into today. It's financial time travel. But there is a catch. You need to deploy that capital into something that grows faster than the cost of borrowing. If you do that, you win. If you don't, then you just brought future problems into the present debt is time travel, and most people just waste the trip. That's why debt has a bad name. Debt Free surely is not the goal. But you know, even hitting a certain net worth or income mark is not an end goal. Their financial goal. But not the end. The end goal is genuinely living the best version of you. And in fact, let's listen to this together for a minute or two from the parallel truth. Are you really living? It's a little oversimplified, but this is quite a bit more substantive than civil engineers wearing Levi's 100% cotton Dockers. Don't be startled by the sound effects. Speaker 3 30:23 If you really think working 50 years at a job you hate just to get a few years of so called Freedom makes sense, then I'm sorry to say, you have been brainwashed. This is not living. It's a trap. From the moment you're born, the system starts programming you. School doesn't teach you to think. It teaches you to obey, to sit still, follow orders and wait for permission. Then comes work, where your best years, your energy, your creativity, all get drained away to build someone else's dream. And they call that success. Retirement is the prize they dangle in front of you. Work hard now, they say, so one day you can finally rest. But by the time that day comes, your body's worn out, your fire's gone, and all those dreams you once had, they faded into routine. You traded your time for money and then your health to earn it back. And here's the cruel truth, that's not an accident. It's designed that way, a system built to keep you tired, broke and too distracted to notice what's really happening. They want you so busy surviving that you forget to actually live the scam is simple. They steal your youth when it's full of energy, passion and possibility, and then hand you back your freedom when you're too weak to use it. And the worst part, most people defend the very system that's enslaving them. They call it normal life. They laugh at anyone who questions it, because it's easier to believe the lie than to face the truth. But nothing about this is normal. It's just comfortable enough to stop you from revolting. They give you weekends, holidays and Netflix tiny doses of relief so you don't question the cage you live in. You were born to create, to explore, to build your own path, not to clock in and out until the day you die. The world doesn't need more workers. It needs more thinkers, more dreamers, more people brave enough to walk away from the illusion. So ask yourself, are you really living or just slowly dying inside a system that calls itself freedom? Speaker 4 31:59 Yeah. Are you truly living or just existing with GRE plan, you can often retire in five to 10 years. So no debt isn't something to fear. It's something to understand. Because the difference between being stuck financially and moving forward faster than you thought possible, it often comes down to one thing, whether you avoid debt or you learn to use it, the American dream is not about being debt free. It's more about owning assets, leveraging wisely, and then letting time tenants and inflation do some of the heavy lifting for you, all of your life. Debt is the American dream, and I've got more on this for you today, coming up here on the show in future, GRE episodes, Rich Dad, Poor Dad. Author Robert Kiyosaki publicly states that he has $1.4 billion in debt, billion with a B, not because he's irresponsible, because he understands leverage and debt often entails a tax advantage with it too. Later this spring, Robert Kiyosaki returns to the show with me here. He's been one of our more recurrent guests over time. Next week, Redfin chief economist, Darrell fairweather, PhD, sits down with me here. Also a lot of other prominent guests lined up, like real estate influencer thatch Wynn will be here with me and lots of other great episodes coming up, including a lot of content that you wouldn't expect to hear that can make a real difference in your life. Be sure to follow or subscribe to the show and also tell a friend about the show today could very well be one of these paradigm shifting episodes that you want to share on social media. More straight ahead you're listening to debt is the American Dream On get rich education. Keith Weinhold 33:50 Let me throw out a simple idea, sometimes doing nothing with your money is actually a decision. Leaving it parked might feel safe, but over time, purchasing power changes. So the conversation isn't about chasing returns. It's about intentionally placing money somewhere. Freedom, family investments works in real estate people use every day housing, senior communities, essential properties, things tied to living and not trends, their freedom notes. Offering is built for accredited investors looking for structured income backed by real assets, not speculation. I am an investor with them myself. The Freedom team makes themselves available to walk through their approach, structure and operating philosophy, so you can ask questions and determine alignment before moving forward, while past performance doesn't guarantee future results, their historical operating philosophy has yielded 100% investor payouts backed by over 20 years of experience. If you want clarity before making any moves, book a clarity call. At freedom familyinvestments.com or text family to 66 866, text the word family to 66 866. Keith Weinhold 35:12 Flock homes helps you retire from real estate and landlording, whether it's one problem property or your whole portfolio through a 721 exchange, deferring your capital gains tax and depreciation recapture. It's a strategy long used by the ultra wealthy. Now Mom and Pop landlords can 721 the residential real estate request your initial valuation, see if your properties qualify@flockhomes.com slash, slash GRE, that's F, l, O, C, K, homes.com/gre Tom Wheelwright 35:50 This is Rich Dad Advisor Tom wheelwright. Listen to get rich education with Keith Weinhold, and don't quit your Daydream. Keith Weinhold 36:02 You welcome back to get rich Education. I'm your host, Keith Weinhold its debt is the American dream on episode 600 now, just before taking the mic, about 30 minutes ago, I ate some raspberries. I looked at the package to see where they were grown Mexico. Someone in Mexico supplied them. There was a supply chain. Those raspberries were planted in rows with trellising grown, and then they need to be hand picked. They're highly perishable, and they need to be shipped a long way fast, therefore, I just simply had the exorbitant privilege of buying those raspberries from a lit refrigerated store shelf with my dollars. Well, effectively, a bank lent me those dollars. Most of my debt is real estate debt, where time, tenants and inflation service my debt for me. I mean, what an amazing world. I'm just here to control those flows, those flows of money between Mexican raspberry growers, for my property managers that manage my tenants and for the banks that provide the loan. I mean, gosh, debt really is the American dream. It made raspberries appear. This is a contrarian way of thinking, but it's calculated. It's unconventional, but it's first principles thinking, rather than emotions from grandpa. You know something I've said it before that. Hey, I'm proud that throughout my life I have never ridden the government dole. Once. Never have I done that. I've never accepted a subsidy, no covid stimulus checks. I've never accepted an unemployment check in my life, even though I could have been eligible one time. I'm proud of that, because otherwise taxpayers would have had to work for me and pay for me. But in a way, since so many of my mortgage loans are subsidized, I am riding the government dole to get 30 year mortgage money at a 7% interest rate, that's also tax deductible, so therefore maybe I'm paying 5% I mean, that's a really good deal, and the government backing makes banks want to provide lucrative loans to us, just like the FHA program that I personally began with on a fourplex, and Just like these first 10 Fannie, Mae, Freddie Mac backed investor loans that you can get for one to four unit properties. So although it's indirect, it's really like a government handout that we're getting. And what can we do when we can do our part in giving back by doing good in the world and providing good housing, not being slumlords. That's the path that we're on here and the future, it's always going to feel uncertain. Always, I'm encouraging you. You've got to plant the tree, you've got to take the leap. You've got to choose to believe that there is something worth building toward optimism is not about ignoring what's broken in the world. It's about deciding anyway to keep on going, and you're probably doing a lot right, working hard, earning, well, a little saving, but more investing. There's a problem that very few people talk about, labor income is taxed heavily, asset income is treated better, and then 401, K income, well, that doesn't even start arriving until you're about 60 or 70. And really, this is why a lot of high performing. Professionals eventually hit a wall. They make more money, but they don't feel much freer. The people who break out usually do one thing differently. They stop relying on one income source, and they start building income producing assets, and that's where I come in, you already know how to do things like budget and save. We all learned that quite a long time ago, and we've all heard the usual advice about maxing out your 41k waiting for years and just sort of hoping, and that might build a nest egg like that usually does turn into something, and it's better than nothing. It usually won't build outsized returns or freedom, though, and surely not while you're young enough to fully enjoy it. So get rich education is about a different path, building durable wealth through income, property, financial education and smarter leverage, certainly not day trading, certainly not get rich quick, just a proven framework for escaping overdependence on a paycheck, a generationally proven vehicle here and here you get the mindset and tactics to make generationally proven real estate a life changing investment because most people are Climbing the wrong mountain. A lot of smart professionals spend 30 years trying to save their way to freedom, but wealth usually grows faster when you own assets that produce income appreciate over time, offer tax advantages and can be financed with long term debt. That's how you get a lot of them. That is the difference between working hard and building leverage. So you can't out earn a broken wealth strategy. Keith Weinhold 41:47 Most people earn income, but few people own income. You own the source of the income when you have rental property. A lot of smart professionals really learn that too late, Your salary alone doesn't even have the ability to make you wealthy, since wealth is freedom. So we use an abundance mentality to invest in assets that are scarce. Most people use a scarcity mentality, leading with loss aversion, to invest in something that's abundant and plentiful. So there is always opportunity out there in a market as big and as broad as the US residential real estate market. Where is that opportunity today? Well, I'll tell you that list prices rose 2% year over year to a median of 423k that's in the four week period that just ended according to Redfin. But notice I said that was the list price buyers haggled them down to about 389k that's really significant. It's really proof that sellers are willing to bend in today's markets. So therefore in most markets, I'm encouraging you to make an offer that's below the list price, as we know, available for sale property that is still scarce in a lot of the Northeast and Midwest, and supply is abundant in Texas and Florida. But here's the thing, although Florida inventory is higher now than it was pre pandemic over that six or seven year stretch, here's the new trend, and it's worthwhile to identify inflection points like this on a year over year basis. So looking at only the past one year, Florida inventory is now down 4% it's no longer going up. So it's possible that we've reached the peak of this new Florida supply. We could have hit the turning point now, and yet, builders are still buying down your mortgage rate to about 4% giving you that long term fixed rate on new builds. So I'm telling you, that's where the opportunity is now. As far as the rent side, nationally, I don't see rents going up significantly anytime soon, and that's for most everything, single family rentals all the way up to huge apartment buildings. Rent increases in the single family to fourplex space, they showed some real promise last spring, a year ago, but as we got into summer, they didn't really materialize. Now, although you get rent increases historically, it's never wise to buy and just assume that that is automatic. But I want to underscore the fact that you really should not count on a rent increase over the next year. So that's new builds. Keith Weinhold 44:53 The other area ripe for opportunity. Here is burrs, buy, renovate, rent. Finance and repeat properties and among GRE listeners, burrs have been our most popular investment over the past two years. Yeah, Memphis, Little Rock, Birmingham and Kansas City, they are our hottest and most reliable burr markets, and we've really improved our burr operations since first helping you with those found the secret sauce, as far as helping you get the right provider that doesn't leave you hanging on the renovation, burrs are also good for you if you have fewer investment resources than what new build properties require. GRE coaching calls and our coaching program are completely free to help you with this now. Of course, our investment coaches listen to all the GRE episodes like you. They're aligned, and we have family guys that work here, like our investment coach Naresh. He has a wife and kids, and he's just the type of person that you want to see succeed in life and that you would enjoy working with over time. And we are all investors ourselves here, every one of us, so it doesn't hurt to set up a 30 minute consultation call to see if our GRE coaching program is right for you, some good, abundantly minded council for free. Our investment coaches have access to the best deals in real time. That alone is worth a connection. We're in constant communication with the top national providers in the best markets. So there might be an incentive today, like, say, a builder rate by down to 4% that didn't exist just two days ago or yesterday. So this is why investors are succeeding. They're also succeeding thanks to our recent Florida online live event. Connect with us to watch the replay and get in on these deals yourself. In fact, we have never seen so many incentives and price reductions in GRE history as we are right now. And see, here's the thing, when it comes to you making an offer below the list price, because our coaches work with other GRE listeners, they're going to know how low that seller is really going to go for you on that price. So that negotiation is some key information that you can learn. We have access to more than 200 deals nationwide, so contact our real estate investment coaches to get access and these burr properties can give you a super high ROI, because sometimes you can end up with as little as 10k or 20k of equity invested in an income producing single family rental. That's probably going to be 20k or more. And then with some of these developers that overbuilt in places like Florida, make that offer use good debt and take advantage of that interest rate in the fours. Buy low. And the reason that these new build deals provide positive income is because you buy at a lower purchase price overall, and you get a fixed rate in the fours, and you get a low property insurance rate, since they are new build properties, you don't need urgency right now so much as you need clarity, because there are opportunities, real ones, whether it's burrs in the Midwest or builder incentives in places like Florida, where you can Get those 4% rates. But the challenge isn't finding opportunity, it's knowing which one is right for you, and that's exactly what we help you do. And since our coaches are active investors themselves, they follow the same markets and the same providers and the same strategies that we talk about here on the show. So instead of guessing or going back and forth in emails, just get clear book, a quick call. It's free, it's 30 minutes, and it could save you months or years of going in the wrong direction. You can do that@greinvestmentcoach.com that's greinvestmentcoach.com the best thing you can do next is get aligned with the right opportunity. I'll chat with you in a week. I'm Keith Weinhold. Don't quit your Daydream. Speaker 3 49:35 Nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC, exclusively the. Speaker 4 50:03 The preceding program was brought to you by your home for wealth, building, get richeducation.com
Most sales professionals struggle with outreach because they unknowingly use scripts that actually train prospects to ignore them. In this episode, Ray Higdon breaks down a powerful mindset shift in sales communication, showing why understanding psychology and persuasion is critical when reaching out. Instead of assuming interest, Ray teaches you to treat every prospect as "position zero," meaning you must first qualify and discover if there is any real desire, problem, or need before presenting your offer. You'll learn how to approach both warm market and cold market prospects without sounding spammy, pushy, or desperate. Ray reveals why overhyping your offer repels people, how to ask better questions that uncover real opportunities, and why focusing on benefits instead of features dramatically improves response rates. He also shares practical, simple outreach scripts that help you start conversations the right way, whether you're messaging a friend, reconnecting after a long time, or reaching out to complete strangers. If you want to increase your response rates, build authentic connections, and close more sales without burning out your relationships, this episode gives you a clear, actionable framework. Mastering these outreach strategies will help you identify the right prospects faster, communicate with confidence, and ultimately grow your business by having more effective conversations.  —
Keith explores how major geopolitical conflicts tend to reshape—not destroy—real estate markets, redirecting demand away from active war zones and toward safer, more stable regions. He explains how inflation, interest rates, and supply disruptions interact with property values over time, and why certain locations and asset types are more resilient than others. Investor and CEO Dani‑Lynn Robison, joins the conversation, to talk about building long-term wealth through "needs-based" real estate and the idea of a personal "wealth window" — the finite period when combining active income with compounding can have the biggest impact. They discuss the shift many investors make from being hands-on operators to more passive capital allocators, and why calm, long-term strategies focused on essential housing and services can help investors navigate uncertainty and technological change without panic. Resources: "Ready to see how these strategies could fit your own wealth plan? Book a free 20‑minute Capital Architecture Call with Dani‑Lynn's team—just text WINDOW to 66866 to get started. Episode Page: GetRichEducation.com/599 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREinvestmentcoach.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments. For predictable 10-12% quarterly returns, visit FreedomFamilyInvestments.com/GRE or text FAMILY to 66866 Unlock truly passive real estate income—visit flockhomes.com/GRE today to see if your properties qualify for a 721 exchange with Flock Homes. Will you please leave a review for the show? I'd be grateful. Search "how to leave an Apple Podcasts review" For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— GREletter.com Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript: Keith Weinhold 0:01 Welcome to GRE. I'm your host. Keith Weinhold, wars are extremely expensive. The one to $2 billion spent on the Iran war every day is stoking inflationary pressure. How do wars affect real estate and will values appreciate 10% or more this year? You'll get clear answers, then I'll speak with a woman that I entrust with my own funds today on Get Rich Education. Corey Coates 0:34 Since 2014 the powerful get rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate investing in the best markets without losing your time being a flipper or landlord. Show Host Keith Weinhold writes for both Forbes and Rich Dad advisors and delivers a new show every week since 2014 there's been millions of listener downloads of 188 world nations. He has a list show guests include top selling personal finance author Robert Kiyosaki, get rich education can be heard on every podcast platform, plus it has its own dedicated Apple and Android listener phone apps build wealth on the go with the get rich education podcast. Sign up now for the get rich education podcast, or visit get rich education.com Keith Weinhold 1:17 the same place where I get my own mortgage loans is where you can get yours. Ridge lending group and MLS, 42056, they provided our listeners with more loans than anyone because they specialize in income properties. They help you build a long term plan for growing your real estate empire with leverage. Start your pre qual and even chat with President chailey Ridge personally, while it's on your mind, start at Ridge lendinggroup.com, that's Ridge lendinggroup.com. Speaker 1 1:51 You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education. Keith Weinhold 2:07 Welcome to GRE from Canterbury, England to Sunbury, Pennsylvania and across 188 nations worldwide. I'm Keith Weinhold, and you're listening to get rich education. How does war affect real estate? The war with Iran that began one month ago has really brought this to light. Now, a lot of armchair analysts and even some people with experience, they succumb to folly by having an emotionally driven hunch, as we like to say here at GRE take history over hunches. First look at what's actually happened historically, and at least let that inform the hunch Oh, and now you've brought pragmatism to the question of what happens to real estate in wartime. Now the latest war in the Middle East happened at a time where the existing picture is that US residential real estate prices are stable. Values are not rising or falling very much, and it's been rather slow overall and historically low transaction volume, fewer sellers and fewer buyers, and mortgage rates are near historic norms. I'll get back to us real estate shortly. But as you might imagine, real estate values that are actually in direct war zones, they get pummeled. So we're talking about many parts of the Middle East at this time in history, Iran, Israel, Lebanon, the UAE. In fact, values in the war zones collapse fast when there's physical danger. Properties can be damaged or totally leveled. Insurance becomes unavailable or meaningless, buyers disappear, liquidity dries up. The result is that prices fall hard, sometimes to near zero in active conflict zones. And that completely makes sense. I mean, would you want to make an offer to buy a property in an active war zone, I wouldn't now in safe regions that are adjacent to the war zone. Oh, the opposite has happened historically. Values surge because you've got refugees and migrants that flood into those nearby safer cities. Rental demand spikes immediately, and vacancy collapses. So in these adjacent safe areas, rents jump first, and then prices follow. In fact, when Russia invaded Ukraine back in 2022 this is exactly what happened across Eastern Europe. Cities like Warsaw Poland saw rent Spike. Almost overnight. All right, historically, what has war done to interest rates and inflation, like I alluded to last week, I think you already know that they both rise during wartime, and they sure are Now historically, war triggers energy shocks like oil and gas, and during this war, the energy shocks are greater than usual due to the Middle East being oil rich, war trigger supply chain disruptions and government spending surges. It's been well documented that the US has been spending one to $2 billion every single day on the war with Iran, and this is what can lead to that higher inflation and higher interest rates. And here's the tension for real estate, higher mortgage rates often put downward pressure on real estate prices, but yet inflation puts upward pressure on housing and all types of real assets. So the result there is this short term tug of war longer term, the real estate wins in inflation because it's a hard asset with debt attached. But back to the direct war zones, construction slows and supply tightens, and that's because war disrupts the very availability of labor and materials like steel and fuel and shipping developer confidence goes down the tubes too, and the result is that fewer homes get built, and then existing inventory becomes more valuable after the war, and this is The underappreciated force. Less supply later means higher prices later. Now let's talk outside the war zone. And before I do you know, gosh, it's amazing, whenever the US is involved in a war, it's almost never on American soil that's us hegemony and geography at work. There stuff's always getting blown up on the other side of the world. Rarely where I live in America, but here at home, military and government hubs can boom during war because the war spending is not spread out evenly. Defense contractors expand military bases, scale up logistics hubs get busier with that stuff. In mind, you can think then about which us locations can really boom with economic activity during wartime, as sad as it is for the active combatants and casualties, so the result is for the US to have localized housing boom, something that's often overlooked, but it's very real. And the big takeaway, and this is what most people miss, is that war does not crash real estate. It reroutes demand in destruction zones, there's collapse in safe, stable areas, like certain us regions, there's often a surge and on a national level in the US now, the result is mixed and resilient. And over time, inflation plus constrained supply plus population shifts tend to push values higher in the surviving markets. That is history over hunches. So then a better question than, how do wars affect real estate is instead, where does demand go next? That's a great question. Now, when you think about US military and defense corridors that benefit that's places like Tampa, Huntsville, Alabama, Norfolk, Virginia, and say, San Diego, because historically, defense budgets expand. Contractors hire aggressively and military personnel increases if higher mortgage rates persist and it keeps housing affordability strained, the winners tend to be lower cost resilient markets, places like Cleveland, Memphis and Kansas City. When the war with Iran began, 30 year mortgage rates were 5.98% and then they quickly shot up to about six and a half. They are still lower today than they were a year ago, even during geopolitical chaos, domestic migration really doesn't stop. People will keep piling into boring Sunbelt suburbs in Florida, Texas and Arizona. Now, if war causes domestic travel to drop in the US, and that's an if what happens historically is that short term rentals and hospitality driven real estate can get hurt. Think places like Las Vegas and Orlando. Now, let me have a word with you on interest rates. For a couple years now, people have talked with certainty about how mortgage rates and interest rates have all turned. Types are gonna go down like they've just gotta go down like it's a foregone conclusion or something. And as you know, all this time, I have been resolute in conveying the fact that you cannot predict interest rates with any certainty, and trying to spend time doing so is a fantastic way to waste your time, and sure enough, with a new war, rates rose, they didn't fall. I will forecast home prices, but no one can predict rates. Today, the Fed talks about increasing the rate more than cutting the rate. Now, inflation has been in this small range between two and a half and 3% for almost the year now, inflation has been above the Fed's 2% target. Do you realize this every single month for more than five years now, floating high for more than 60 months in a row before I discuss what Ward does to the rate of inflation. Keith Weinhold 11:06 let me share something kind of humorous with you. My height of five feet, 11 inches. This is the most honest height that a man can be. Here. I am 511 I weigh 174 every other man of my height rounds up and says they're six feet tall. I'm telling you, heightflation among men is every bit as rampant as price inflation among consumers, but you don't have any choice in the price inflation, so History doesn't repeat, but it often rhymes. Back in the 1970s America experienced what some people call this famous double hump inflation, because in 1974 It peaked at over 12% and then just about five years later, you had another peak of almost 15% inflation and that ran into the beginning of 1980 back in the 70s, those inflation homes were caused by an oil embargo, Nixon, severing the dollar from gold and the Iranian Revolution. Yes, Iran back then too. All right, well, here in more modern times, could we experience a double hump again? Because we had the covid inflation wave that peaked in 2022 and next, could we have another inflation wave five or six years later, just like the 70s? Did you probably already know the story back then, that's when inflation only got crushed. How did we deal with it? Then when Fed Chair Paul Volcker ruthlessly jacked the Fed funds rate to near 20% and that made mortgage rates blast past 18% in 1981 yeah, that all makes today's mortgage rates sound rather adorable, doesn't it? The war with Iran, it is already the biggest oil supply disruption in history, more than double the previous record in the 1950s This is not a small deal. There's a real potential for inflation to spike higher. The oil supply shocks things, because oil is the master ingredient of the global economy. Even if the war winds down, it takes time for things to get back online, but really, the way to think of oil is the master ingredient, that's the way to think of it, the master ingredient. I mean, it's embedded in nearly everything except your morning coffee, plastics, chemicals, fertilizers, transportation. So like an economic octopus, oils. Tentacles extend everywhere. For example, higher fertilizer costs now mean higher food prices later and yep, eventually even your morning coffee, although the US does not rely directly on the Strait of Hormuz for oil, those prices are set on the global market. I myself sailed through the Strait of Hormuz in 2020 and it didn't feel so perilous to me then I was on a cruise ship. But in wartime, you don't want to be on an oil tanker. Why not? Well, it's just the slowest moving vehicle on Earth, packed with the most flammable liquid on earth through the most active war zone on Earth. About a week later, I also flew over the heart of Iran, and it is quite an inhospitable looking place, arid with tall mountains. In fact, they have the highest mountain in the Middle East there. It's called Mount damavanda, about 18,400 feet In Iran Keith Weinhold 15:01 Dubai, real estate is not going to be the same for a long time, maybe ever. It's said. It's been bombed pretty often this year. So all of this is not ephemeral, what the US calls operation epic fury. It could elevate inflation for years. Wars are expensive, missiles, aircraft carriers, troop deployments, all the logistics, we are not going to pay for all of that with savings. Lol, let's all pause right now for the audience laughter. We don't have savings. We pay for it with debt, and the easiest way to pay for gigantic spending programs is to just quietly and sort of surreptitiously print more dollars. That's inflation. It dilutes every single dollar that you own now, every $20 bill in your wallet, every $100 in your savings account, inflation also debases every dollar of your real estate equity and every dollar in your stock portfolio. You'll remember that about six months ago, right here, I pointed out that though Trump says he wants low inflation, his behavior is highly inflationary. One thing to keep in mind is that, whether you like the President or not, what he does is when he sees the economy hurting, like with high gas prices or with the sinking stock market, what he does is he acts much like he did on tariff tweaks, but at some point it becomes too late to reverse course. You've got to ask, Have we cut rates too much? The Fed made rate cuts both last year and the year before, and meanwhile, a monetary puzzle keeps on brewing. The war could make things awkward, because we're supposed to have a new Fed chair, Kevin Warsh, coming in a month and a half. Trump wants him to lower rates, but if inflation heats up, the obvious solution is to jack up rates. US stock investors are already feeling it, because the indices entered correction territory last week due to the war a correction means a drop of 10% or more from a recent peak, and us real estate investors are well insulated. Like I said, long term high inflation boosts values. Rents are even more stable than prices and rents, as long as you're outside of the direct war zone, have very little relation to the war. But systemic supply chain disruptions can be a real thing that fuels inflation, and here's why. See, manufacturers used to keep eight to 12 weeks of inventory in stock, but no longer. Today, we've got the efficient just in time supply chains and there is less stock on the shelf. The system is fragile. That's why this domino effect can create this long term economic headache of shortages and inflation. Have you seen any empty shelves yet, like we did during the pandemic, I have not but as we know, during inflationary times, investors flock to hard assets, it can help to have a little gold, I think, truly just a little. But in wartime, the most advantaged investment class is right where we already are. It is residential real estate held with debt. We are out here winning the GRE inflation triple crown because property values rise, debt becomes cheaper in real dollars and rents increase over time, all while inflation cannot touch your fixed mortgage payment amount. Now, during the last wave of high inflation, that was 2021 and 2022 us real estate prices were up 10 to 20% in each one of those years, not aggregate, but each one of those years. Do I think that this can happen again if we have another big wave of war generated inflation? No, I don't, I do not believe that national real estate prices can rise as much as 10% over the next 12 months, even amidst this low supply condition, and that is because of the ongoing affordability constraint. As for inflation, the cobasy Letter reported an inflation expectation of 5.2% over the next 12 months. There are other projections in the fours out there, but so much will change between now and then. So I think even they would acknowledge that that is a guess. Above all, wars are tragic. Let's acknowledge that the bottom line here is that wars are expensive too. They create inflation, and residential real estate held with debt is more than an inflation hedge. It's an inflation profiting machine. Straight ahead, we'll talk more about what's happening in the real estate market, in some different sectors. It's with a woman that I invest my own funds with for a stable real estate backed return. I'm Keith Weinhold. You're listening to Episode 599 of get rich education. Keith Weinhold 20:39 Let me throw out a simple idea, sometimes doing nothing with your money is actually a decision. Leaving it parked might feel safe, but over time, purchasing power changes. So the conversation isn't about chasing returns, it's about intentionally placing money somewhere. Freedom, family investments works in real estate people use every day, housing, senior communities, essential properties, things tied to living and not trends. Their freedom notes offering is built for accredited investors looking for structured income backed by real assets, not speculation. I am an investor with them myself. The Freedom team makes themselves available to walk through their approach, structure and operating philosophy so you can ask questions and determine alignment before moving forward, while past performance doesn't guarantee future results, their historical operating philosophy has yielded 100% investor payouts backed by over 20 years of experience. If you want clarity before making any moves, book a clarity call at Freedom. Familyinvestments.com or text family to 66 866, text the word family to 66 866, Keith Weinhold 22:00 flock homes helps you retire from real estate and landlording, whether it's one problem property or your whole portfolio, through a 721 exchange, deferring your capital gains tax and depreciation recapture, it's a strategy long used by the ultra wealthy. Now Mom and Pop landlords can 721, the residential real estate request your initial valuation, see if your properties qualify@flockhomes.com slash GRE, that's F, l, O, C, K, homes.com/g R, E. Kristen Tate 22:39 This is author, Kristin Tate. Listen to get rich education with Keith Weinhold, and don't quit your Daydream. Keith Weinhold 22:55 Today we're talking about the wealth window. Why this moment in real estate is different in the opinion of our guest. I'm talking with a woman that I invest my own liquid dollars with because we've been friends for a decade. They have a track record of making investor payouts 100% of the time and on time. She's the founder and CEO of freedom family investments and owns eight real estate businesses. What they invest in, and therefore what my funds are backed by, is recession resilient, needs based real estate like multifamily, senior housing and self storage. I have a book on my bookshelf that she and her husband wrote, called Get Real and she has an upcoming book, calm money never panics, and a forthcoming Netflix documentary that's going to bring her message to a global audience, as her new partnership with Dr Phil to bring Straight Talk financial clarity to more people. Her philosophy is we measure success, not just by ROI, but by return on life. Rol, love that welcome back to the show. Danny. Lynn Robinson, Dani-Lynn Robison 24:07 thank you so much, Keith. I'm so happy to be here. Keith Weinhold 24:10 You always have so many interesting things happening. Tell us about the Dr Phil McGraw partnership and how your messages really move beyond investing circles. Absolutely. Dani-Lynn Robison 24:20 What I love is when we get to visit again each year, as we talk on a podcast and just as friends. And it's really exciting right now because of the message that I think is perfect timing for the world that we live in right now and how fast things are changing, and Dr Phil came into the picture to really bring visibility to what we're doing and what we're talking about, because there's urgency just around AI and technology and what it's doing to the world and the uncertainty in the marketplace. Because I'm on conversations every single day with investors who just aren't sure what to do anymore. They're just like, I'm not sure exactly where to invest. I don't know what the future holds, and we can't rely. On history anymore, and so it's that instability that we're talking about that people probably feel more than they actually articulate very well in the world and in the economy and our finances. I mean, I don't know if you heard the stat, but chat GPT reached 100 million users in 60 days, like fastest adoption of technology and human history. So really, Dr Phil was, how do I get this message out to the world in a bigger way? And he brings such visibility to everything that he does. So does the documentary, so does the new book. So I'm putting it all together and doing lots of things, and I'm super excited. Keith Weinhold 25:37 Dr Phil does more than just lecture teen girls that are brats to their parents, Dr Phil needs to invest as well. And you know, Danny, part of the stability that you offer and what you're into is just sort of this premise that we know as real estate investors, that not all real estate is created equal. For example, look at what happened to the office space post covid, and you really are formative with needs based real estate, like I said, and where capital's flowing now into that more resilient sector. Can you tell us more about that? Dani-Lynn Robison 26:14 Yeah, absolutely. So let me touch on a few other things about AI and technology, and we're going to run into this analogy that I like to use about the river. So right now, with what everything that's going on, I'm calling it the final frontier, the final frontier of building wealth as we know it. And the reason I say it that way is I'm a big believer in not talking about fear based messaging, like I hate things that like the news that just brings fear into your face and makes you scared of everything that's going on, but I am a fan of being real, right? And everything that's going on right now, like as careers are changing over the next five to 10 years, we're just talking with high income earners about what's going on and why we're doing what we're doing, why we're positioning ourselves into what I call this river analogy. And it's because of another stat. There's a bunch of them, but I remember this one always top of mind because it happened five months ago, and I saw it in the news, and I was like, oh my goodness, it's already started, and that's just UPS cutting 48,000 jobs, right? And like I said, I've got articles that are just like, you can just see it, and everybody again feels and see it coming like the writing is on the wall. So when we were looking at what we want to do over the next five to 10 years, as we see what's happening, we're always evaluating that and figuring out where we want to position ourselves and why. And that's where this recession resilient real estate came in. Needs based real estate came in. The phrase not all real estate is created equal, came in, and it's what I'm shouting from the rooftops here, because I think no matter where you invest and who you invest with, I think this is a conversation worth having and questions worth asking. And so the visual I like to use is this, imagine standing on the bank of a river, right? So the water is moving in one direction, towards the path of least resistance. It doesn't fight geography. It flows exactly to where it's needed. So when we talk about real estate, we're talking about where is money flowing right now, in real estate. So we've always invested in the Midwest and southeast. That's where, you know population growth is. A lot of people are investing there. And then we chose three asset classes that I talk about a lot, and this is things that your listeners should write down. If you're driving, don't write down. Just remember it. So the first one is workforce housing. So we chose that one because one in nine Americans live in workforce housing today. Construction has dropped 40% since 2023 so there's a huge supply gap. The second asset class is senior housing, the silver tsunami. I'm sure you've heard of that. Yeah, 10,000 Americans every single day are turning 65 until 2030 and then, if you study all of the stats and you watch the timing of retirement, this ripples like into 2040 so it's 14 years for this asset class that's going to be really, really great for us to be investing in. We're getting very fast, yes, yes. And then the one I was surprised by was self storage. This one, I didn't, I didn't even think about as a recession resilient asset class, but it's actually outpaced traditional real estate over the last 15 years. For some reason, when people are looking at their bills and what they choose to pay, storage is one of them. They want to protect the things that they own, their family heirlooms, whatever it is, businesses want to protect the things that they have, they're putting it in storage. So those are the three asset classes that we're investing in. So our strategy isn't predict markets. It's positioning in that river, right where is the money flowing to? And it's workforce housing, senior housing and self storage. So I always tell people, the question isn't Are you investing in real estate? It's what real estate are you investing in, and are you positioned where the capital is flowing towards, or are you trying to swim upstream? And so that's the needs based versus wants based. Real Estate like the wants based, you nailed it, like luxury apartments, vacation rentals, Class A developments, office and retail space, whereas needs based. Place are the three asset classes I just talked about, because people need a place to live. They always need to care for their aging parents. They always need storage. And these are just things that people cannot live without. Keith Weinhold 30:12 It doesn't surprise people that workforce housing, which is basically entry level housing, and senior housing, are recession resilient. What surprises some people that aren't in the real estate space is how resilient self storage is. Even in recessionary times, people will not give up that storage locker. They get incredibly sentimental off things that have very little value. Or, you know, they're 1985 baseball cards of Roger Clemens or something. They will continue to pay for that self storage unit year after year? Yeah. Now I know that you often discuss what you call the wealth window, why you feel like this specific moment is different in real estate, and why acting beats waiting. Tell us about that. Dani-Lynn Robison 30:55 What I'm referring to in the wealth window is that point in everybody's life where the combination of active income and compounding is at its peak, right? Because it's always, always, always easier to build a passive income stream when you already have active income working for you. And so I use an example. Doesn't matter what type of career that you have, but imagine somebody investing $2,000 a month at 35 and how that performs compared to somebody who waited till 40 years old and they started investing 4000 a month. So the 40 year old actually doubled the amount that they're investing per month, but the 35 year old is likely going to outperform all the time because of the compounding effect of those five years where they started earlier. Incredible how that works. Yeah, it's incredible. So it's that wealth window that I like to talk about, that people, especially right now, with what's going on I'm getting on the phone. They're like, Danny, this is where my money is. And I know it's not where it should be, but I just don't know what to do. It's this uncertainty. And so I like to talk about the wealth window that, hey, it's not just the return that you're going to be getting because your money's working for you and not sitting in either a place that's getting no return or a very, very low return, but it's also the window of time in which you can actually grow in very, very big ways and allow it to outperform somebody who starts later in life. So I call it the whale of window, because I wanted this imagery of the window closing, and that every single day the window continues to close. And right now, what makes it different than history is what's happened over the last 20 years and what's going to happen over the next 20 years is drastically different. And again, not trying to go fear based messaging, because I hate that more than anybody else, but I am trying to keep it real, right? Careers are already disappearing. I've got a book coming out this next month for physicians, and I was studying what's happening to their industry, right? And we have a lot of engineers that are on our private investor briefings. And as I'm studying those industries, I'm watching things that we maybe wouldn't realize are going to go away, and I'm seeing how it's already started, and that there's some industries or niches within those industries, they're going to go away faster, and that this conversation is not for particular people. It's for everybody, all of us, over the next 510, years, we don't know what's going to happen. We can't predict it. So there's a couple other stats that I wrote down to share on this, because a lot of the people I'm talking to are still sitting in the stock market because they wanted you know something that they were familiar with, right? And something that they knew that they could get their capital out if they wanted. Yeah. Keith Weinhold 33:25 And we're here at a time when valuations based on PE ratios are near all time highs in the stock Dani-Lynn Robison 33:31 market, yes. And so the stock market right now. There's two articles that I talk about all the time on my briefings, and the first one was because I just looked to see what's happening recently. And you may even know something that's happened more recent than these. But February 5, Reuters reported us. Software stocks lost nearly a trillion dollars in a week. And I was like a week, and in that article, it was Microsoft and Salesforce as to the service now, I think was in there too. That dropped like five to 7% disruption there, yes, yes. And the Wall Street Journal reported February 3, 300 billion wiped off software in a single day. And so this AI and technology disruption. It's real, and it's in the headlines. And for all of us that who see it coming, it's just moving faster. And I think any of us realize everybody to talk to, they're like, I can't even keep up anymore. I can't keep up with what's going on the market, what's working, what's not working. Every time I try to adapt to something new, something new comes out tomorrow, and we're just kind of stuck in this place of uncertainty. So that's why, again, I'm just really having this big conversation about the time is now. Getting clarity is important right now. Taking action, even if it's small, is important right now, knowing where your money is and whether you can rely on it later is important right now. And for me, needs based real estate is where it's at. Keith Weinhold 34:49 Few people that are well thought through, in my opinion, believe that AI is going to permanently reduce the workforce, but it could in the short term, but long term, when you look at. The advent of any new invention, it often creates more jobs, but just shifts where they're going to be, whether that's the steam engine or the automobile or electricity or the advent of the Internet. That has what has happened every time, really no substantial net job loss, at least in the long term. But we all need to evolve. We all need to learn and stay current on this. And Danny Lynn, I know that part of the evolution that you talk about for investors is that from operator to allocator tell us about that. Yeah. Dani-Lynn Robison 35:35 So I love this conversation, because it's not something that people talk about a lot. I bet you have, because you have gone through this journey, right? So I'm going to call stage one landlord. It's where a lot of people enter real estate, because when you want to become a real estate investor, we all aren't sure where to start, but we've already reached ad for dad. And So level one is landlord. Stage two is turnkey, which you talk about a lot on your podcast, and it's kind of that done for you, landlord, rental model. And then stage three is like funds and more passive investing, which I call the allocator model. So how I define operator now, allocator is really in this stage one, stage two, stage three, right? The operator is stage one, landlord, you are doing it, right? You're finding the property. Maybe you're renovating it. Maybe you're doing you're just doing a lot of the work yourself, because maybe you're new, and that's how you think it should be done. So you're the operator in that situation. Stage two turnkey. Now it's done for you right now. You really just need to look at the opportunities, the properties, and you get to choose one, but somebody else found it, they renovated it, they placed a tenant in it. They're probably going to manage it for you. So this one, I think you're part operator, because you are managing some aspects of it. It's still yours. You still control the asset. But you're also part allocator, because you got to just deploy capital into something that somebody else helped do a lot of that work that an operator normally would do. So that's like, kind of your middle ground stage two, right? Which is a great place to be. And then stage three is that discovery of funds, where you can actually deploy capital into people who do everything for you, and you can get, you know, quarterly distributions, or allow things to compound, and you don't have to do any of the work. So those are the three stages that I talk about. And I know you are involved in two out of the three. I am two. You may tell me you're involved in all three, but I know for sure you're involved at a two out of the three, and I think a lot of people are. We've had investors come to us with rental portfolios, and they decided they wanted the mix, right? They wanted to keep some of the properties. They also wanted to liquidate some of the property, or they kept their entire portfolio, and decided, I just want to add funds to the mix. Because you talk about this a lot on your podcast, and that's getting time back right? The return on time. That's why I like return on life, because I think our time is probably our most precious asset, more than finances. In my opinion, I want my time. I want to be able to choose where it's spent. And really, that allocator, this is the banks, right? They're at the top of the pyramid in terms of wealth, the banks and what do they do? They deploy into good operators. So I just think it's an important conversation to have, and it's why I do funds and syndications, and I do that more than anything else, because I saw the lives of my investors turn, and they were just so much happier because they weren't having to manage as much. And again, they still, many of them balance between the two. I just think it's a really great conversation to have Keith Weinhold 38:26 this metamorphosis from operator to somewhere in the middle, like a turnkey investor, and then finally, an allocator. Yeah. I mean, you're spot on. And that describes me perfectly. I began as an operator where I thought I had to manage my own properties, and I only did that in my local market. Then I learned about turnkey real estate investing, which is still squarely where I am as an investor, but increasingly I do more and more of the allocation because it is substantially more passive, and really that's where you come in. You help me be the bank in many cases, and as a turnkey investor. Oppositely, I want to be the borrower and create leverage and all that. But in the allocator phase, it can make sense to be a lender with liquidity, and you offer this private money lending that I participate in and help me be the allocator. So tell us more about that, and really just what qualifications one needs to invest Dani-Lynn Robison 39:24 Absolutely. So we have multiple offerings. The one I talk about a lot right now is our freedom notes. And like you said, it's very much like private money lending. It's a promissory note. So one of the things that I've never liked about investing is sometimes it's very confusing how it works. And I say this is Warren Buffett. Actually, you should never invest in something you don't understand. But that's like, my mindset as well as like, if I don't understand it, if it's too complicated for me to understand, then I don't want to invest. And so we've always gone about everything. And you can take, you know, every single podcast I've done with you right from the very beginning. Okay, we just keep things simple. And so freedom notes and all of our offerings are essentially a promissory note of sorts, and you get fixed returns, and it depends on how much you invest. We do have both accredited and non accredited options. The Freedom note is an accredited offering. It does have fixed returns up to 14% and then we actually put in a 2% bonus on top of that for people who do invest long term. And here's why I do that, we're going to be talking about calm capital in a little bit. And I believe in boring investing, right? I believe in investing long term, because emotional investors tend to lose in the end, because they're always moving their money in and out. And it just doesn't work for you long term and so although we give annual liquidity options, giving people the option to get their cash back out once a year, we do that for peace of mind, more than anything else, less than 10% of our investors actually want their cash back. They do believe in the power of long term wealth building, but they love, love, love, the peace of mind that they can have access to their capital if they need it, right? And so that was really, really hard to do in real estate, because real estate is illiquid, right? So we had to work with an attorney for a very long time to figure out how to do it. How do we offer this option, knowing that our money is tied up in real estate? And so it was a lot of conversations back and forth, but we figured it out. Obviously, there's a notice that you have to give us, and we have to have the ability to get the money out of that real estate to be able to give it back. So there's lots of moving parts, but the option is there for peace of mind. So we do that. We also created an income path and a growth path, because some people are at a stage of life where money matters. They actually want the income some people like me at a stage of life where I just want it to grow, and I want to grow as fast as possible, so I invest as much as possible, get the highest return I can, and then I want it to continue to compound, to accelerate that growth. And use time from my side. Keith Weinhold 41:52 What are the minimum investment amounts? And can you use your 401, k or IRA to invest? Dani-Lynn Robison 41:57 Yes, so $25,000 is the minimum. So again, we're keeping it accessible to everybody, and you can use your retirement accounts to invest some 401 ks have different rules. Our team can walk you through what those rules are and what to ask in order to determine how to deploy those funds into our investment opportunities. Keith Weinhold 42:13 Do you put your own skin in the game on these investments? Tell us about that. I mean, I already know the answer, but let the audience know, Dani-Lynn Robison 42:21 yes, 100% in fact, flip and I, we invest one yes, flip is my husband. Thank you for you and I have been friends for so long. You know who flip is, but my husband flip and I, yeah, we invest 100% in everything that we do. In fact, all of our money is we used to be a little diversified, and we forget that we're just investing in us and our businesses and our real estate. So we do have skin in the game, not just us, our company as well, invest alongside. So we're along the ride with you guys. We believe in this as much as everybody else, and that boils down to character. There's something that I tell people when they're talking to people that they're going to invest in what's most important when I'm on the phone, people say, Danny, what should I have asked that I didn't ask, and sometimes they don't ask that. And so I tell them to I said, this isn't the question you should have asked. And so I always tell people I answer in different ways depending on what we're talking about, but I talk about character. I said, I don't care about my returns when I'm investing. I care about the person I'm investing in, right? That comes first before anything else. Because I don't care if you told me I could get 20% possibly, but if you run away from a deal that goes bad, then I just lost everything. And I could have invested at a lower return with somebody who actually had character and who was going to stay in the fight no matter what happens. And I think we talked about this on our last podcast, Keith, just about real estate and what's happening in the industry right now, and that there are deals that have gone bad, and I've personally had a partner of mine want to leave investors hanging. We bought the deal out from under them. We just said, Nope, you guys can leave. We're taking over. Because I'm never, ever going to do that to my investors. And I think our very first podcast with you, it was talking about the worst deal that we had in a private home. Yeah, our private lender who lend it honest, never even knew what happened to that property, because I paid them everything that they were owed, plus their interest. And they didn't have to know. I would have transparently told them what was going on. But to me, it's just like, this is just my job. This is my duty. Like you trusted me with your money. I'm going to make sure you get everything back. So when I talk about these stories, it's not really stories that I talk about a whole lot, except for that, I relate it to character, and I think it's important for people to know this is one of the questions you should know to ask. It's not just what are you investing in? It's not just what's your track record. It's not just what's your returns. It's who are you as a person, and things are going to go wrong, right? This is life. This is real estate. All you do know is it. Don't know that's right. So things will go wrong. What happens when things go wrong? What happens to the company? What happens to you? What happens to the investors? That is so incredibly important, Keith Weinhold 44:48 those that put together private money lending offerings like freedom family investments, they can't say that something is a guaranteed return, even though they have a 100% track. Record of investor payouts that's also on time. It's regulated by the SEC the Securities and Exchange Commission. And in the SEC world, guarantee is not a word that you can use. You get a preferred return, meaning that the investor gets paid first and FFI gets paid last, even though the ones putting this all together? Well, Danny Lynn, tell us more about calm capital. I know that's the philosophy behind your upcoming book. Dani-Lynn Robison 45:31 Yeah, absolutely. So I love the conversation around calm capital because it refers to the whole boring investor idea, right? And letting your money sit and work for you over time, and that's how real wealth is built. So I believe capital preservation should come before aggressive protections. I believe downside protection should come before upside stories. I believe that you don't build and create a strategy around good times. You build and create strategies around all times, no matter what is happening in the market, and that's why needs based real estate is the thing that we stand behind the most. Because we know, no matter what this is, what people are going to prioritize. And I don't have a crystal ball. None of us do. So over the next 510, years, I'm going to invest in what I know, and I'm going to invest in things that I know will always be there and that people are always going to pay for. And that's why I sleep at night. That's why my investors sleep at night, because we are getting our time back. And that's really the philosophy around what this book is about, is just that calm money doesn't panic, because when the market panics, calm investors still win. Keith Weinhold 46:35 Yeah, I love the premise of calm money. Well, Danny Lynn, investors and our GRE listeners have benefited from you guys's capital architecture call, a free 20 minute session that your team helps people with tell us about that and how they can learn more. Dani-Lynn Robison 46:52 Yeah, absolutely. So the word I chose for this is window. So you'll text the word window to 66 866, and the capital architecture call is going to do five things. It's a 20 minute session. It's not a sales call. There's no obligation. Doesn't matter whether you invest with us or not, but it's going to do five things for you. First, it's going to show you how to protect and grow your capital. So this is a framework that maps out exactly how your capital should be allocated based on where you're at right now we're going to ask you if you're in preservation mode or growth mode, or maybe a balance of both. So we're just going to help you find that clarity. Second, we're going to look at your taxes. We're not CPAs and we're not tax professionals. So they said, Well, you have high level overview, but there's two ways to build wealth, right? You make money or you keep more of it. So we're going to look at the keep more of it piece and see where some of that is disappearing, and how you can legally structure things to be able to keep more of that and allow that money to be working for you. And then third, we're going to teach you our it's called the Magnus Investment Framework. My marketing team came up with that word. I always laugh when I say it, Magnus, honestly, yeah, it's honestly just the lens on how we're choosing our markets and the asset classes that we enter and which ones we stay away from. A lot of that we talked about today, because it's the conversation that I'm really having and talking about a lot. Fourth is just priority access. This just means a lot of investors are always looking for the inside track, right? They want to know, where do I find these market opportunities? Where do I find the opportunities that everybody else is trusting and I don't know how to navigate my way through the noise. So just by jumping on this call, you're going to be added to our list, and it just means you're going to get first access to anything that we're doing, or anything we're talking about or exploring that also rolls into the last one. This is just for a select few people. We do have $1 amount of a qualification, dollar amount of whether you can do this? And this is just ownership partner program. So I'm actually taking people and taking calls where they say, Danny, I want to own a property with you. So again, it has to make sense for us to actually do that, so we're looking at higher dollar commitments. But if that's of interest to you, when you jump on a call to say, I want to talk about the ownership partner program, they'll find out exactly where you're at, what you want to invest, if it's actually going to meet your goals, and then if it does, then you'll jump on a call with me and we'll talk about the deals that we're looking at. This is really where you get into the point where you get the massive tax advantages, right? Because you're an actual partner with us on the deal. And so the goal with all of this is just to be specific, because you and I can be talking about generalities all we want, but it comes down to your specific situation, right? Your specific goals. What's going on in your life? Where are you right now? Where do you want to go? And so that's what we do on that call text window to 66866, Keith Weinhold 49:43 for you the listener, just think about if these insights can be personalized for your own situation. That's what you can get on a capital architecture call. And really everything is built around your specific income, your goals, your situation, you. And every person is going to walk away with more clarity than what they came in with, whether they invest with freedom or not. Yeah, it is a very approachable 25k minimum. Consider booking a free 20 minute capital architecture call just text window to 66 866, Danny. A lot of insights here that every investor is going to find helpful. It's been great having you back on the show. Thank you, Dani-Lynn Robison 50:25 Keith, it was pleasure being here. Keith Weinhold 50:32 Yeah, the life stages of investor, operator, turnkey investor, and then allocator, with the first one operator. You might think you have to be one first, but you don't. Then turnkey investor. Turnkey investor is a nice place to be. That's a real sweet spot for a lot of people. You get all the real estate pays five ways, advantages of direct ownership plus control. And then finally, the passive investor, the most passive, the allocator. So nice breakdown from Danny Lynn Robinson today, yeah, one way they help is offering freedom. Note, so what I do is, by making a loan to them, I get a stable return with the passivity of a mutual fund, but it's certainly not a mutual fund, and I get moderately good liquidity too, fixed returns, cash flow. This is a cash on cash return of 8% 10% 12% and up to 14% depending on what your liquidity needs are, and more largely backed by this needs based real estate, workforce housing, Senior Living and self storage. If you think that they can help you with that or something else, it can be a good use of your time to book a quick capital architecture. Call with them. Just text the word window to 66 866, text, window to 66 866, now, next week, it's milestone episode, 600 debt is the American dream. Until then, I'm your host. Keith Weinhold, don't quit your Daydream. Keith Weinhold 52:16 Nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC, exclusively Keith Weinhold 52:44 The preceding program was brought to you by your home for wealth, building, get richeducation.com