Podcasts about askswenk

Are you too busy with agency work? Do you have too much going and not enough time to get it all done. That's a tell-tale sign that you're actually holding your agency back from healthy growth. In today's #AskSwenk video, I have Tiffany on the phone live. Her questions revolve around being too busy and having more work than she knows what to do with... My advice to Tiffany is two-fold: 1. Raise your prices. Literally, double or triple your prices depending on where you're pricing currently sits. Would you clients still get value if you raised your rates 2X or 3X? Also, what is the market's expectation for the service you offer? If you're too busy, you're not charging enough! 2. Hire a PM. You're probably trying to juggle the project management yourself because you don't have the funds to hire someone. Guess what? If you raise your prices, you will have enough to cover a PM's salary! :) This is a 2 prong approach -- raise prices on new clients coming in and then come up with a strategy for increasing prices on existing clients, with the understanding that you will lose some of them. (And that's OK because you want to work with fewer, higher paying clients.) When you do these 2 things, you can focus on the 5 roles of a CEO and stop being the agency owner who does everything herself. The actual roles of the Agency CEO are: 1. understand the financials 2. be the face of the company 3. mentor your team 4. communicate the vision 5. assisting sales That's it! So, raise your prices and hire a PM so you can ficus on working ON the business rather than being stuck IN the business. So what you going to do so you are less busy and making for money? Comment below! ======================================================= SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP ======================================================= Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.  JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER. Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012. Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals. Jason currently hosts two shows that are available for download… The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.  DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/ SCHEDULE MON-THUR VLOG #SwenkToday Q&A from my digital agency audience Ask me A Question http://jasonswenk.com/askswenk Podcast Wednesday: (Digital Agency Interviews) https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1 or http://smartagencymasterclass.com Follow me here: Website: http://jasonswenk.com  Podcast: http://smartagencymasterclass.com  Facebook: http://www.facebook.com/jasonswenk    Twitter: https://twitter.com/jswenk   Instagram: https://www.instagram.com/jswenk   Linkedin: https://www.linkedin.com/in/jasonswenk   Medium: https://medium.com/@jswenk/  Soundcloud: https://soundcloud.com/jasonswenk Music by epidemicsound.com

Are you self-sabotaging sales? Do you lack the confidence that your team can deliver on the promises made in the pitch? At the end of the day, what you sell is a representative of you and you don’t want people to have a bad impression of you or the company. I get it because I was the same way when I ran my agency. What I didn't realize was that my own issue was actually sabotaging sales and hurting the business... *I* was causing the negative effect myself that I was actually hoping to avoid! What's important is to make sure you have the right systems in place that can give you the confidence in your people and your processes. Such as: 1. Do you have the right people in the right seats at the agency? 2. Does the team have the resources they need, including an SOP to follow? 3. How can we deliver successful results to the client? 4. How do we measure and communicate results to the client? Think about it this way.... Everything BIG starts out small. Start with something small... that might be causing a trust issue and then build from there. If you lack trust in your team, ask yourself what is causing that issue? Where did you lose trust? How can you structure a solution? How can you systemize your agency business so there's no room for failure? A lot of agency owners are finding my 8 Systems in the Agency Playbook help with these exact issues. You can discover how the powerful Agency Playbook™ framework has helped agencies like yours QUADRUPLE in revenue. Check out: TheAgencyPlaybook.com And, here's the client benchmarking video mentioned in this episode: https://youtu.be/5o1Cww_0_RM What kind of challenges are you facing? Comment below or send your questions to JasonSwenk.com/AskSwenk and maybe we'll feature you! ======================================================= SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP ======================================================= Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.  JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER. Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012. Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals. Jason currently hosts two shows that are available for download… The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.  SCHEDULE MON-THUR VLOG #SwenkToday Q&A from my digital agency audience Ask me A Question http://jasonswenk.com/askswenk Podcast Wednesday: (Digital Agency Interviews) https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1 or http://smartagencymasterclass.com Follow me here: Website: http://jasonswenk.com  Podcast: http://smartagencymasterclass.com  Facebook: http://www.facebook.com/jasonswenk    Twitter: https://twitter.com/jswenk   Instagram: https://www.instagram.com/jswenk   Linkedin: https://www.linkedin.com/in/jasonswenk   Medium: https://medium.com/@jswenk/  Soundcloud: https://soundcloud.com/jasonswenk Music by epidemicsound.com

What do you need to know in order to pitch the biggest agency client ever? How do you win a $6 million deal? I asked for your questions and I got a great one from Chris... His Virtual Reality Agency has a meeting set up where the prospect's entire team is coming in. He needs help with structuring the deliverables in order to land this huge project that could be worth $6 million in revenue. My advice for Chris is: 1- Slice off part of the service to make an easy decision for them. Pitching a $6 million project is risky for them and makes it a really difficult decision. Try to slice it into smaller chunks that will be easier to decide on. 2- Explain what success will look like. Continue to let the prospect determine the value this project will bring them. Ask questions and provide opportunities for them to assign a monetary worth to your services. 3- Walk them through the plan. They don't know what they don't know. So make sure they understand what the plan is and how your agency is different. They will be talking to other agencies, so spell out what "most agencies" will do and how that might differ from your processes. Most importantly, you need to know NBAT and their 3 I's. Check out: https://youtu.be/gDQJYVBJ9mY and remember NBAT is: N - NEED, what do they need? B - BUDGET, what is their budget? A - AUTHORITY, who has decision-making authority? T - TIMING, when do they want this done? Figure that out, and then transition to the 3 I's - Issue, Impact and Importance. This is especially important with these types of huge projects. Impact and Importance are both relevant. So if you're dealing with a billion dollar company, a few million is just pocket change for them. It's key to understand the 3 I's so you can make sure you're solving the right issue and getting down to what's important and impactful to their business. Last but not least - present the proposal IN PERSON. And, when you're in the pitch meeting, set up the next meeting. Getting the next meeting means you'll be able to handle any questions, doubts or objections. Good luck Chris... let us know how it goes! What kind of challenges are you facing? Comment below or send your questions to JasonSwenk.com/AskSwenk and maybe we'll feature you! ======================================================= SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP ======================================================= Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.  JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER. Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012. Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals. Jason currently hosts two shows that are available for download… The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.  SCHEDULE MON-THUR VLOG #SwenkToday Q&A from my digital agency audience Ask me A Question http://jasonswenk.com/askswenk Podcast Wednesday: (Digital Agency Interviews) https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1 or http://smartagencymasterclass.com Follow me here: Website: http://jasonswenk.com  Podcast: http://smartagencymasterclass.com  Facebook: http://www.facebook.com/jasonswenk    Twitter: https://twitter.com/jswenk   Instagram: https://www.instagram.com/jswenk   Linkedin: https://www.linkedin.com/in/jasonswenk   Medium: https://medium.com/@jswenk/  Soundcloud: https://soundcloud.com/jasonswenk Music by epidemicsound.com

In an ever-changing agency environment, does sustainable growth really exist? Or should agencies concentrate on growing as much and as fast as […] The post Is Sustainable Agency Growth Possible?…. #AskSwenk ep 64 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.

Are you sick and tired of prospects blowing you off after presenting a proposal? Frustrated when they string you along or send […] The post Stop getting blown-off by agency prospects… #AskSwenk ep 62 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.

Do you have a hard time marketing your agency because you’re too close to it? Do you question your own branding […] The post Hung Up on Marketing Your Own Agency…. #AskSwenk ep 59 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.

How to fire yourself from a key role in the business and transition from Agency Owner to Agency CEO. You built […] The post Transitioning Yourself from Agency Owner to Agency CEO…. #AskSwenk ep 58 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.

Today I’m answering some great questions about taking a one-man, or very small agency to the next level. Here’s some great […] The post Growing Your Solo Agency: Partnering, White Labeling, Outsourcing & More…. #AskSwenk ep 57 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.

This week’s episode covers questions about hiring practices. Should you hire someone who tells you in the interview that they hope […] The post Should you hire someone who tells you that they hope to someday run their own agency?… #AskSwenk ep 56 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.

Do you need a sexy agency website in order to land 6-figure deals? Hear about what big clients really want from their agency. Also, […] The post Sexy Agency Website & Using Your Personal Brand…. #AskSwenk ep 55 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.

Do you have trouble making big decisions for your business? Do you hesitate to commit because you’re afraid to fail? This […] The post Gary Vee & Seth Godin: How to Make Big Decisions for Your Agency…. #AskSwenk ep 54 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.

Is employee profit sharing a good idea? If and how to compensate clients for referral business. How to convert a longtime […] The post Employee Profit Sharing, Referral Commission & Hourly to Retainer…. #AskSwenk ep 42 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.

#AskSwenk 38: How to close a pitch and how to accurately calculate profit. Plus, managing your team’s priorities when it comes to […] The post Closing a Pitch, Calculating Profit, & Managing Team Priorities #AskSwenk ep 38 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.

#AskSwenk 37: How can you bonus and incentivize your creative team? What to do when the prospect is controlling the sales process […] The post How to BONUS the Creative Team, Prospect Selection & Sales Process, Sales Team Model? #AskSwenk ep 37 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.

#AskSwenk 36: What makes a good lead magnet and how can you engage with prospects? Also, how to handle clients who approve work […] The post Lead Magnets, Bad Clients, TeleSales Companies #AskSwenk ep 36 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.

#AskSwenk ep 35:  The best client payment schedule and how to get your clients to stick to it. Plus, whether the […] The post Payment Schedules, Payroll for Owners, & Yearly Reviews #AskSwenk ep 35 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.

#AskSwenk 34:  What you should do (and shouldn’t do) when negotiating to sell your agency, plus how to compensate referral agencies […] The post Selling Agency, Partner Commissions, Prospect Silence #AskSwenk ep 34 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.

On this episode of #AskSwenk, we’ll cover: How you can use case studies to attract agency new business, how to hold […] The post Agency Case Studies, Team Accountability & Avoiding Client Changes. ‪#‎AskSwenk‬ ‪ep 33 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.

 On this episode of #AskSwenk, we’ll cover: What KPI’s your agency should be measuring, how to keep up with all the […] The post Agency KPI’s, Technology, & Client Contracts #AskSwenk ep 32 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.

On this episode of #AskSwenk, we’ll cover:  what to do when your agency has outgrown a client, knowing when to start […] The post Starting an Agency, Outgrowing Clients & Outsourcing Content #AskSwenk Episode 31 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.

On this episode of #AskSwenk, we’ll cover:  How to handle clients who think you have a conflict of interest because you’re specialized […] The post Conflict of Interest, Foot In the Door & Better Leads #AskSwenk Episode 30 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.

On this episode of #AskSwenk, we’ll cover: What awards you should be looking at nabbing to attract big brand clients, whether […] The post Agency Awards, Published Pricing, & Spec Work #AskSwenk Episode 29 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.