Podcasts about kpi

Jon Jordan and Jenny Jordan talk through the week's news including:[0:20] Saga and Chrono Labs have launched AI agent platform KEX.[1:38] Delabs Games has announced it's using new genAI gamemaking platform Verse 8.[4:00] It's interesting to see the second wave of AI agents - all around doing onchain transactions.[5:40] Delabs has moved from PC games to midcore games on LINE and now to AI-generated games.[7:27] Verse 8 is developed by Planetarium and its CEO has become co-CEO at Delabs.[8:38] The games made with Verse 8 are multiplayer and with NFT item economies.[10:58] Sky Mavis and YGG are reworking their play-to-earn models, giving away less to extractors.[16:19] The issue with doing this is you drop your DAUW count, which is seen as a key KPI. [19:08] Fully onchain football game Soccerverse is about to launch Season 2.[27:56] Craft World is going live on Ronin mainnet on 29th July.[31:53] Is Pudgy Party - out later this summer - the next big web3 game?

VOV1 - Bộ Nội vụ đang lấy ý kiến về dự thảo Nghị định đánh giá, xếp loại chất lượng công chức. Theo đề xuất, sẽ đánh giá công chức bằng thang 100 điểm KPI. Ông Nguyễn Quang Huân, Ủy viên Ủy ban khoa học, công nghệ và môi trường của Quốc hội, đại biểu Quốc hội khoá XV sẽ cùng bàn luận chủ đề này.

When a life-threatening brain injury sidelined his five-year-old son, David Mulcahy discovered whether the playbook he'd written for O'Deer South Shore & Cape Cod (natural deer, tick & mosquito control) could truly run without him. Spoiler: it did—and the EOS-driven machine now powers 26 spray rigs, year-round revenue and a fast-growing spinoff called Ghost Scoopers. David joins the Blue-Collar Twins to share how franchise systems, profit-share incentives and relentless KPI tracking kept the wheels turning while his family focused on recovery—and why recurring-service operators should fix their P&Ls before they chase the next shiny tactic. You'll hear: Franchise Reality Check – leaving a multigenerational fuel-oil business to buy the second O'Deer franchise (2014).Door-Knock Data – hose-reel saturation vs. backpack mist blowers, and the all-natural edge in a regulation minefield.Stacking Seasons – adding deer control for winter cash flow and six-day scheduling that boosts capacity 16 %.People Math – commission plans that let top techs earn high-20s/hour, 50 % re-hire rates, and Slack-era training loops.Ghost Scoopers – turning a service-manager partnership into a profitable dog-waste brand (no franchise needed).Crisis Test – the 45-day hospital stretch that proved dashboards, one-page weeklies and empowered managers really work.Next Moves – $10 M infrastructure on a $5 M base, AI phone agents (“Charlie”), and job-description tightening before the leap. From PE Teachers to Pest Control Owners: The Julio Twins Share Their POTOMAC Experience https://youtu.be/HAx9noqsqTo https://www.linkedin.com/in/paulgiannamore www.potomaccompany.com https://bluecollartwins.com Produced by: www.verbell.ltd Timestamps (podcast.co-ready) 00:00 – Cold-open: subdural hematoma, emergency brain surgery & a leadership gut-check 00:58 – Show intro: twin hosts frame David's dual businesses (O'Deer + Ghost Scoopers) 02:56 – Leaving a family fuel-oil company after dad says “no ownership path” 04:53 – Why O'Deer's hose-and-reel model beats backpack mist blowers for drift & season length 07:00 – Buying full control of South Shore territory; early cash-flow stretch moves 11:00 – Systems vs. hope: falling in love with P&Ls and annual budgeting 13:30 – Six-day routes, 26 trucks, 24 techs: capacity math & burnout prevention 18:15 – Commission structure: base + production %, monthly stretch bonus, low respray requirements 24:20 – Quality-assurance ride-alongs & Slack video feedback loops 27:00 – Son Wyatt's accident (Jan 2023): 250 ml bleed, 45-day inpatient rehab 30:10 – General manager runs ops on one-page weekly reports; family splits hospital shifts 33:00 – Coaching & masterminds: why recurring-revenue founders must know unit economics first 36:40 – Launching Ghost Scoopers with GM Zach; positioning it as a training-ground equity play 41:00 – Insurance, cameras & the van-driver age dilemma 48:00 – AI agent “Charlie” starts reactivating lapsed customers via calls & SMS 50:00 – Wrap-up: present leadership, future $10 M vision, and living core values after crisis 52:00 – Outro & Private-Equity Masterclass CTA

The oil and gas industry is under increasing pressure to stop leaks of methane from their production operations. We read a lot about increasing regulations but in this episode we will talk to several experts about what the oil and gas industry is doing in response to the new laws. There is an interesting technology story here as well. Emerging technology from satellites, to planes and drones to sensors placed around a production facility are improving to help operators, inspectors and the local community, both identify and mitigate these leaks, sometimes called fugitive emissions. To find out what is going on and how well new inspection and facilities designs are working out, we will talk to Darcy Spady of Carbon Connect and get their field reports and thoughts about future operations. There is some good news in that emissions from large operators in North America and elsewhere are falling, not yet zero but a steady trend of less flares and emissions. But the job isn't done yet and our experts can give us a progress report on where the industry performance stands in a KPI they call methane intensity.References: Carbon Connect International https://www.carbonconnectinternational.com/Oil and Gas Climate Initiative https://www.ogci.com/carbon-intensity-target/

Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business? Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only nimble brands—those that align teams, data, and KPIs around lifetime value—stay ahead. All of this (and a few more things) are discussed in the recently-released Klaviyo B2C Report. To discuss it, I'd like to welcome Jamie Domenici, CMO at Klaviyo. About Jamie Domenici Jamie is Chief Marketing Officer at Klaviyo, the only CRM built for consumer brands. She has served as the Chief Marketing Officer since August 2023. With more than 20 years of experience in SaaS Marketing, Jamie has become a pioneer in SMB Marketing and a champion for small businesses. Prior to Klaviyo, Jamie served as the CMO of GoTo, a provider of SaaS and cloud- based remote work tools for collaboration and IT management, and before that, she held various marketing leadership positions at Salesforce for over ten years. Jamie holds a B.A. in International Relations from California State University, Chico. Jamie lives in the San Francisco Bay Area with her husband and two daughters. Jamie Domenici on LinkedIn: https://www.linkedin.com/in/jdomenici/ Resources Klaviyo: https://www.klaviyo.com https://www.klaviyo.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business? Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only nimble brands—those that align teams, data, and KPIs around lifetime value—stay ahead. All of this (and a few more things) are discussed in the recently-released Klaviyo B2C Report. To discuss it, I'd like to welcome Jamie Domenici, CMO at Klaviyo. About Jamie Domenici Jamie is Chief Marketing Officer at Klaviyo, the only CRM built for consumer brands. She has served as the Chief Marketing Officer since August 2023. With more than 20 years of experience in SaaS Marketing, Jamie has become a pioneer in SMB Marketing and a champion for small businesses. Prior to Klaviyo, Jamie served as the CMO of GoTo, a provider of SaaS and cloud- based remote work tools for collaboration and IT management, and before that, she held various marketing leadership positions at Salesforce for over ten years. Jamie holds a B.A. in International Relations from California State University, Chico. Jamie lives in the San Francisco Bay Area with her husband and two daughters. Jamie Domenici on LinkedIn: https://www.linkedin.com/in/jdomenici/ Resources Klaviyo: https://www.klaviyo.com https://www.klaviyo.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

As a high-performing CEO or founder, you track revenue, churn, and margins — but are you tracking your health with the same precision? In this episode, Julian breaks down 11 biological KPIs every elite leader should monitor to multiply energy, focus, longevity, and impact. If you're building a billion-dollar business, your health is your billion-dollar asset. And today, you'll learn how to manage it that way.— Episode Chapter Big Ideas (timing may not be exact) —0:00 – Intro: Your health is your most valuable asset2:05 – Why leaders overlook their biology4:20 – KPI #1: VO₂ Max = Your Energy Output Capacity6:17 – KPI #2: HRV (Profit Margin of Resilience)8:01 – KPI #3: Blood Glucose & Metabolic Liquidity10:00 – KPI #4: Inflammation = Biological Churn Rate11:50 – KPI #5: Recovery Efficiency = Customer Acquisition Cost13:20 – KPI #6: Circadian Rhythm & Operational Efficiency14:55 – KPI #7: Mood & Mental Performance (Your Net Promoter Score)16:30 – KPI #8: Biological Age = Your Health Net Worth18:15 – KPI #9: Forecasting with Advanced Health Testing19:30 – KPI #10: Health Panels = Your Board Reports21:00 – KPI #11: Relationships & Longevity (Your Emotional Infrastructure)22:40 – 3 Common Blind Spots for High-Achieving Leaders24:30 – How to implement this without overwhelm25:00 – Final thoughts & your next steps— Key Quotes — "Optimal health is the ultimate leverage instrument. It's your infrastructure for every decision you make.”"Most CEOs don't crash because they're lazy — they crash because they're unmeasured.”"You track churn and revenue…why not inflammation and VO₂ Max?”— Connect with Julian and Executive Health —LinkedIn — https://www.linkedin.com/in/julianhayesii/Ready to take your health, leadership, and performance to the next level? Book a complimentary private executive health diagnostic call with Julian Hayes II. Link below. https://calendly.com/julian-exechealth/chemistryWebsite — https://www.executivehealth.io/***DISCLAIMER: The information shared is not meant to treat or diagnose any condition. This is for educational, informational, and entertainment purposes. The content here is not intended to replace your relationship with your doctor and/or medical practitioner.

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El objetivo de los vendedores es vender...obvio.Y para eso trabajamos en un CRM, para hacer el seguimiento a las oportunidades y cuando cerramos o convertimos, formará parte de las oportunidades ganadas.El indicador o KPI clave, es la tasa de conversión, es decir, las oportunidades ganadas dividido por las oportunidades creadas en el período.En este episodio, aconsejo dedicarle algún tiempo a las oportunidades perdidas, es decir al 1-tasa de conversión.Para las oportunidades ganadas, debemos concentrarnos en perfeccionar la venta y cumplir con el compromiso adquirido.Para las oportunidades perdidas es recomendable analizar, cuál es el patrón que más se repite o las causas de perdida más frecuentes.Por ejemplo, pueden ser por precio y aquí es donde debemos hacer un doble click, es porque efectivamente estamos caros, hay algún nuevo competidor que nos está atacando, el vendedor no sabe vender por valor y vende por precio, estamos cotizando a clientes que nunca pensaron comprarnos y sólo nos cotizan para reunir las tres cotizaciones de rigor o para negociar con el otro proveedor regalón....Si no hay venta, por lo menos debe haber análisis de las oportunidades perdidas, para poder tomar acciones sobre una base fundada o decisiones basadas en datos objetivos.Pueden ser otras las causas y para cada una de ellas, las más relevantes, es necesario hacer un análisis profundo, de tal manera de no engañarnos y quedarnos solamente con el indicador que nos conviene mostrar.

In this episode of Dental Marketing GOAT, host Gary Bird dives into one of the biggest growth killers in dentistry: not holding your team accountable to clear KPIs and repeatable processes. Learn why most dental practices think they convert well over the phone—but the data tells a different story. Gary breaks down the systems, scripting, and leadership skills dentists need to actually grow their practice and stop self-sabotaging. If you're missing calls, struggling with front desk conversions, or avoiding tough team conversations, this episode is for you. Discover actionable dental marketing strategies and proven practice growth frameworks that drive real ROI. Comment below for access to the free dental KPI training Gary mentions.Connect with our Host, Gary Bird, Here ⤵️SMC: https://smcnational.com/Personal: https://thegarybird.com

SUMMARY: In this episode,Terryn and Aaron dive into the critical topic of metrically measuring your team's performance using Key Performance Indicators (KPIs), a cornerstone of the Entrepreneurial Operating System (EOS). They explore how to create meaningful KPIs that align with job descriptions, org charts, and business goals to drive accountability and success.   This episode includes practical steps for building KPIs, starting with clear job descriptions that outline measurable outcomes. Terryn shares insights on using tools like the Gap Analyzer to inventory team responsibilities and identify gaps or overlaps, ensuring every role has 3-5 core duties tied to trackable metrics. They emphasize the importance of integrating KPIs into quarterly evaluations (like EOS's 5-5-5 framework) and scorecards to maintain clarity and focus.They also tackle common pitfalls, such as visionary leaders chasing KPIs without a clear purpose or overloading scorecards with too many metrics. From leadership-level scorecards tracking financials, sales, and customer support metrics to department-level KPIs, the hosts highlight the need for simplicity and relevance.   Tune in for actionable strategies to implement KPIs effectively, avoid “chasing the same hamster around the wheel,” and commit to an operating system that transforms your business. Visit gapanalyzer.com for tools mentioned in the episode, and join us next week for more operations expertise!   Minute by Minute: 0:00 Introduction 2:29 Starting with job descriptions 5:40 Are you gonna keep it on a scorecard? 8:56 What are the key factors behind KPIs? 13:16 What KPI's should end up on a score card 20:55 Bonuses tied to completing rocks

#263 Marketing Strategy | Dave is joined by Jason Lyman, CMO at Customer.io, a customer engagement platform used by over 7,500 companies. Jason has led marketing at Dropbox, BetterCloud, and now heads a 30-person team driving growth across both PLG and sales-led motions.Dave and Jason cover:How to structure a B2B marketing org for scale, alignment, and channel ownershipWhy events are their #1 channel and how creative formats drive real pipelineThe KPI + OKR system they use to prioritize work and measure marketing's impactYou'll walk away with a clearer understanding of how to design your team, focus your strategy, and invest in channels that actually drive results.Timestamps(00:00) - – Intro (02:34) - – What Customer.io does and who they serve (03:34) - – Growth story: from bootstrapped to private equity-backed (05:34) - – Team size and breakdown of the 30-person marketing org (07:34) - – Balancing PLG and sales-led within one team (09:34) - – How the org is structured: focus teams vs. centers of excellence (11:34) - – Aligning team goals to sales motions and funnel stages (13:34) - – How Customer.io prioritizes internal marketing requests (15:34) - – Avoiding the “who bangs the table loudest” trap (16:34) - – Cross-functional alignment with sales and product (18:34) - – KPI vs. OKR: how Customer.io uses both (22:50) - – Examples of key KPIs for the business (24:50) - – How OKRs cascade across the org (26:50) - – Why structured goal setting leads to better marketing impact (28:50) - – What channels are working: events are back (29:50) - – Examples of creative event formats that build community (31:50) - – Building pipeline without pitching at events (33:50) - – How Customer.io defines and tracks long-term influence (36:50) - – The decline of SEO and rise of AI-influenced buying (38:50) - – Why positioning is more important than ever (40:50) - – Product and marketing alignment in a modern org (42:50) - – Selling both the product and the roadmap (43:50) - – Jason's one wish for marketers: better customer data (45:50) - – Personalization, adaptability, and breaking through the noise (46:50) - – Closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

Most accountants and bookkeepers still deliver what SMEs have come to expect: an annual set of accounts and a tax return. But what if that's no longer enough? In this powerful episode, Peter Towers, founder of ESS BIZTOOLS, challenges the profession to step up and become the trusted strategic advisor every SME desperately needs. From real-time financial insights to weekly performance reviews, Peter reveals how you can help clients make better decisions – faster – using tools like KPI dashboards, business health checks, cash flow forecasting, and the 52-Week Business Enhancement System. Discover how to: ✅ Build retainer-based, Virtual CFO services ✅ Set up weekly and monthly reporting rhythms that drive accountability ✅ Use business evaluations, checklists, and survival strategies to lift SME performance ✅ Add real value beyond compliance – before AI and automation redefine your role If you're ready to stop reporting history and start shaping the future for your clients, this episode is your roadmap. You can also access our podcast on: Amazon Music Apple Podcasts Audible Spotify YouTube    

In this episode of the Jake & Gino How-To series, Gino Barbaro dives deep into the critical difference between growth and scaling—and why understanding this difference can make or break your multifamily investing journey.Discover:How "Profit Per Unit" (PPU) became a more valuable KPI than total doors Why revenue is vanity, profit margin is sanity, and cash is king What tools and systems (like EOS and Scaling Up) helped streamline operations The cadence of accountability: daily huddles, weekly L10s, quarterly priorities Why understanding your values is essential to scaling with purpose Whether you're managing 10 units or aiming for 1,000+, this episode delivers tangible strategies, inspiring stories, and actionable advice to grow smarter — not just bigger.Want to learn more about implementing these systems? Visit https://www.wheelbarrowprofits.com or email Gino directly at gino@jakeandgino.com for a FREE copy of their book or the Cadence of Accountability Doc. We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)

In this episode we dive into schedule architecture.The ChallengeYour new project is drowning in Primavera files, ad-hoc Power BI dashboards, and a jungle of activity codes no one can explain. Chaos thrives, reports crawl, and leadership wants answers yesterday. On this episode of Beyond Deadlines, co-hosts Micah Piippo and Greg Lawton ask a simple question: How do we fix the architecture behind our schedules? Their mission, turn disorder into a streamlined system any scheduling team can run.Continue LearningCheck out our new book The Critical Path Career: How to Advance in Construction Planning and SchedulingSubscribe to the Beyond Deadlines Email NewsletterSubscribe to the ⁠⁠⁠⁠Beyond Deadlines⁠⁠⁠⁠ Linkedin Newsletter⁠⁠Check Out Our YouTube Channel⁠⁠.ConnectFollow ⁠⁠⁠Micah⁠⁠⁠, ⁠⁠⁠Greg⁠⁠⁠, and ⁠⁠Beyond Deadlines⁠⁠ on LinkedIn.Beyond DeadlineIt's time to raise your career to new heights with Beyond Deadlines, the ultimate destination for construction planners and schedulers. Our podcast is designed to be your go-to guide whether you're starting out in this dynamic field, transitioning from another sector, or you're a seasoned professional. Through our cutting-edge content, practical advice, and innovative tools, we help you succeed in today's fast-evolving construction planning and scheduling landscape without relying on expensive certifications and traditional educational paths. Join us on Beyond Deadlines, where we empower you to shape the future of construction planning and scheduling, making it more efficient, effective, and accessible than ever before.About MicahMicah, the CEO of Movar US is an Intel and Google alumnus, champions next-gen planning and scheduling at both tech giants. Co-founder of Google's Computer Vision in Construction Team, he's saved projects millions via tech advancements. He writes two construction planning and scheduling newsletters and mentors the next generation of construction planners. He holds a Master of Science in Project Management, Saint Mary's University of Minnesota.About GregGreg, an Astrophysicist turned project guru, managed £100M+ defense programs at BAE Systems (UK) and advised on international strategy. Now CEO at ⁠⁠Nodes and Links⁠⁠, he's revolutionizing projects with pioneering AI Project Controls in Construction. Experience groundbreaking strategies with Greg's expertise.Topics We Coverchange management, communication, construction planning, construction, construction scheduling, creating teams, critical path method, cpm, culture, KPI, microsoft project, milestone tracking, oracle, p6, project planning, planning, planning engineer, pmp, portfolio management, predictability, presenting, primavera p6, project acceleration, project budgeting, project controls, project management, project planning, program management, resource allocation, risk management, schedule acceleration, scheduling, scope management, task sequencing, construction, construction reporting, prefabrication, preconstruction, modular construction, modularization, automation, Power BI, dashboard, metrics, process improvement, reporting, schedule consultancy, planning consultancy, material management

Some of the best campaigns don't come from massive budgets or high-gloss production. They come from leaning into what feels real. Currys' Gen Z ads are a perfect example: low-fi, deadpan, and unexpectedly brilliant.In this episode, we're unpacking what made this retail campaign a breakout success with the help of our special guest David Hooker, Director of Brand at Printful and Printify.Together, they explore what B2B marketers can learn from embracing scrappy creativity, building brand affinity over awareness, and trusting that great content doesn't need to sell a product—it just needs to make people care.About our guest, David HookerDavid Hooker is the Director of Brand at Printify and Printful. He's an experienced Creative Director and Brand Manager. Built the Prezi Evangelism and Creative Services teams. Seasoned speaker, including TED-X Talk (see below). David built the Brand and PR function at TravelPerk, securing coverage in Wired, TechCrunch, Sky News, Al Jazeera, Financial Times, Business Insider, Handelsblatt, Süddeutsche Zeitung, and the BBC. He's currently helping empower entrepreneurs at Printify and Printful. What B2B Companies Can Learn From Currys' Gen Z ads:You don't need a big budget to make standout content. Some of the most impactful marketing doesn't come from a fancy studio—it comes from a phone camera, an employee, and a smart idea. David says, “You don't have to spend thousands and thousands of dollars to make really good, great content that works.” Don't wait for budget approvals. Focus on originality and execution.B2B still means you're selling to people. Behind every buying committee is a group of humans—ones who laugh, scroll, and crave connection just like everyone else. David says, “You are B2B, but that B is a population of people… you can create great quality content that brightens up people's day, that generates awareness and an affinity for your brand.” Lead with humanity, not just logic.Ignore the naysayers—go make something people love. Not every campaign needs to hit every KPI to be worth doing. Sometimes the boldest ideas face the most resistance—and deliver the most impact. David says, “I'm sure there was someone in the meeting room… who went, ‘How are they gonna know where our stores are?' But the naysayer was wrong. If you make really great quality content that people connect with, enjoy—it's going to do good things for your marketing.” Make the thing. Publish the thing. Let the audience prove it out.Quote*“ You don't have to spend thousands and thousands of dollars to make really great content that works. Investing in the content and the quality of the content always pays off… Your B2B, but that B is a population of people, right? You've got an ecosystem of decision makers, but they're all human beings at least for the moment…You can create great quality content that brightens up people's day, that generates awareness and an affinity for your brand, without spending a lot if you focus on the content itself.”Time Stamps[00:55] Meet David Hooker, Director of Brand at Printify and Printful[01:08] Why Currys' Gen Z ads?[02:35] The Origin Story of Printful and Printify[09:32] The Power of Merch[13:38] The Demand for Personalization[24:11] Understanding the Currys' Gen Z Ad Campaign[33:11] B2B Marketing Lessons from the Gen Z Currys' Ads[40:41] Authenticity in Advertising[52:21] Advice for Brand Leaders[54:26] Importance of Visual LiteracyLinksConnect with David on LinkedInLearn more about PrintifyLearn more about PrintfulAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode, Spencer pulls back the curtain on his recent experience pitching investors for his commercial cleaning roll-up. You'll hear the toughest questions he faced — like what KPI could destroy the business, how culture gets measured, and who's really making the calls in a growing portfolio of companies. Whether you're raising capital or just growing your business here in Idaho, this episode is packed with lessons on preparation, pressure, and turning vision into action.

In this episode, we sit down with Alexia Jones, Managing Director of U.S. Immigration Law Counsel, and Jean Evans, her fractional CFO from ProCFO Partners. Together, they share the story of how a growing legal practice became a more strategically led business with stronger systems, better financial discipline, and a clearer leadership structure.Alexia reflects on the early days of the engagement, when growth was moving quickly and the firm needed better clarity and structure. With Jean's guidance, they implemented budgeting practices, built operational dashboards, and introduced KPI tracking that aligned every leader to shared goals. The changes improved planning, supported better decision-making, and helped the business scale with more confidence.This is the story of a leader gaining command of a fast-moving business, with the right CFO partner helping to make it happen.Create The Next is delivered to you from ProCFO Partners. Every week, we explore strategies and ideas for financial management and growth to help today's businesses put their financial picture in context. ProCFO Partners are expert financial officers networked across industries, verticals, specializations and situations. Fulfilling the role of a part-time CFO with all-time commitment, ProCFO Partners utilizes the innovative and exclusive FGC Financial Flywheel as a framework that creates momentum to drive your financial functions for sustainable success. Visit procfopartners.com to explore how we can implement a systematic and scalable financial system to help you achieve your goal.

In this milestone 50th episode of ClearTalk, we dive into the financial skills that integrators need to succeed and plan for future growth. Featuring Sam Neuenschwander, Director of Delivery at Parallel Technologies, Inc., and Mark Fenner, CEO and founder of Rise Performance Group, we explore how effective financial tracking, KPI development, and leadership strategies can elevate performance across organizations. Sam shares how Parallel Technologies integrates financial goals with daily operations, while Mark highlights the leadership mindset needed to drive team accountability and a culture of success. Don't miss this insightful conversation about creating financial clarity, setting realistic goals, and building a high-performance culture in the integration industry.

Jessika Ödling & Jonatan Ehn från DEMA dyker tillsammans med Björn ner i den ständigt föränderliga världen av marknadsmätning. De utforskar hur varumärken gått från enkla klick-baserade KPI:er till avancerad Marketing Mix-modellering (MMM) och incrementality-tester, vilka verktyg och processer som krävs för att lyckas, och hur mindre varumärken som AskIt hittar och skalar kanaler som verkligen driver tillväxt. 02:12 ROAS och MMM som tog månader att köra03:23 Vad är mätning? – klicken vs. MMM vs. incrementality04:07 API-revolutionen – snabbare data från plattformar05:53 KPI-balans – definiera källdata och beslut i förväg06:18 Rätt verktyg – börja med besluten, välj teknik därefter07:24 Mätning juni 2025 – privacy-safe incrementality och plattformsintegration17:04 3–5 år – sömlös, hands-off-mätning med incrementality som grundHär hittar du DEMA, Jessika & Jonatan:https://www.dema.ai/ https://www.linkedin.com/in/jessika-odling/ https://www.linkedin.com/in/jonatan-ehn-54b6025b/ Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

《槓桿不賭命》是一檔來自美股投資者的真實紀錄，我是主持人何星，我會與你分享如何聰明的使用槓桿放大指數投資的複利威力。一起在房價超高薪水超低的時代，提高金融邏輯與認知，換取更多選擇的自由。 https://fstry.pse.is/7tggyv —— 以上為 Firstory Podcast 廣告 —— 加入免費會員，更新資訊不漏接： https://open.firstory.me/join/clh1qknlp0h0s01w286nq3i04 小額贊助支持本節目： https://open.firstory.me/user/clh1qknlp0h0s01w286nq3i04 留言告訴我你對這一集的想法： https://open.firstory.me/user/clh1qknlp0h0s01w286nq3i04/comments 歡迎您用一杯咖啡支持我持續創作 : https://pay.soundon.fm/podcasts/a11a2120-4bc4-4fb2-813b-135bd96e5868 六個月的線上陪伴計畫報名表： （2025.07 第二階段開始） https://reurl.cc/7KzaRb 「布姐的交誼廳。陪你聊人生聊職場」Line 社群 https://reurl.cc/36NWEL(密碼：love) 本集重點：從財會轉職HR的轉折點：因為制度不公平、獎勵與努力脫鉤，Mira決定「從制度下手」轉向人資，渴望帶來職場正義。HR養成三階段歷程：招募基礎 → 新創HR制度建構者 → 跨國專案制度設計者，打下顧問實戰基礎。績效制度是驅動行為的關鍵：人不怕拿少，怕的是「拿得不公平」。沒有明確獎酬制度，就無法激發行為轉變。績效管理設計的藝術與科學：不同部門（業務/後勤）須有不同評估邏輯，不能套公式。績效KPI設計範例：用停車比喻績效指標：不只要車停進格子，還要考慮完整性與後續影響，強調「行為結果」的差異化評估。顧問切入的第一步是財務診斷：不是談文化或人，而是從預算、結構、產品毛利等財務面切入。5–10年企業的迷惘：沒定崗定責、無目標感：常常是「因人設職」，沒有建立清楚的職責與績效導向。二代接班企業的盲點：混淆工作量與成果：常用傳統「勤勞」思維看待績效，無法掌握結果導向的邏輯。績效制度落地是跨部門大工程：需要HR、財務、IT、業務、甚至法務共同參與才能設計出可實行的制度。轉職自由工作者的關鍵時機：斜槓收入逼近正職、個性偏好掌控感，加上人生階段需求，讓Mira選擇全職做顧問講師。 來賓 Miriam IG:（不只是人資） https://www.instagram.com/notonlyhr/ "你是不是也有這種感覺： 錢給少了員工不幹，錢給多了公司不賺？ 獎金發了，效果卻沒了？ 問題不在錢，而是「錢分對了沒」。 如果你也希望： 拉高整體人效，不再靠加班硬撐 留住關鍵人才，而不是流失核心幹部 讓公司制度成為文化，而不是靠人情管理 那麼你應該來聽聽這場「績效管理解方」說明會。

What if joy became the most important metric when we organised events? Or, to put it another way, why are so many events uninspiring and not very joyful?Episode SummaryOn this episode, I'm joined by event strategist, educator, and author Tahira Endean to explore a provocative question: what if we measured events not just by financial metrics, but by the joy they deliver?Drawing from her new book Our KPI is Joy: How Live Events Catalyze Happiness, Productivity and Trust, Tahira shares deep insights from decades of experience curating and designing events at scale, including her work with IMEX, one of the largest global gatherings in the meetings and events industry. We discuss why so many events feel soul-crushingly mediocre and how that reflects a fundamental misunderstanding of what people really need when they come together. Tahira challenges the industry's obsession with surface-level logistics and proposes a reorientation around human experience.She unpacks everything from the science of connection and discomfort to the power of design, food, space, and unexpected joy to foster trust and productivity. Whether you're an event professional, a business leader, or simply someone who's sat through one too many lifeless conferences, this conversation will challenge how you think about convening people. We discuss beanbags, sound baths, shrimp, secret handshakes, and how small design decisions can profoundly impact how people feel, learn, and connect. And that's what makes joy — not an emoji or indulgence — but a powerful performance indicator.Guest Bio: Tahira EndeanTahira is an experienced event strategist, educator, and co-founder of Strategy Table. She serves as Head of Programme for IMEX, where she curates content for two of the world's largest MICE (Meetings, Incentives, Conventions, and Exhibitions) industry gatherings in Frankfurt and Las Vegas. With over three decades in the events industry, Tahira has developed a reputation for her forward-thinking approach to event design and human-centric experiences. She teaches event strategy and design, is a passionate advocate for experiential innovation, and brings a behavioural lens to the way we bring people together. She believes in the power of micro-moments, psychological safety, and events as catalysts for human connection and organisational trust.AI-Generated Timestamp Summary0:00:02 - 0:14:48: Maximizing Event Joy for ProductivityThe episode kicks off with a discussion on how joy can be a key performance indicator (KPI) for events. Tahira Endeen, an experienced event strategist, talks about why many events end up being mediocre and how small design changes can significantly enhance the experience. The conversation highlights the importance of joy in fostering happiness, productivity, and trust during gatherings, challenging the traditional business mindset to value joy as much as other KPIs. 0:14:48 - 0:29:08: Designing Events for Human ConnectionThis segment delves into the principles of intentional event design. Tahira and the host explore how creating environments that balance comfort and stimulation can lead to more meaningful interactions and learning experiences. They discuss examples like the 11th International Conference on AIDS, where well-designed events led to groundbreaking innovations. The focus is on nurturing individual experiences over catering to the masses.0:29:08 - 0:37:32: Designing Thoughtful & Engaging EventsThe focus here is on fostering connections and joy in professional events through thoughtful design. Strategies like facilitating introductions by senior managers and organising diverse breakout sessions are explored. The segment underscores the importance of measuring engagement and joy, emphasizing a human-centered approach that considers attendees' needs and enhances productivity and satisfaction.0:37:32 - 0:49:24: Embracing Experimentation and FailureTahira shares insights on the value of experimentation and adaptability in event planning. Through a personal anecdote, she illustrates how innovative ideas, initially met with scepticism, can yield significant benefits. The conversation encourages making small changes, embracing failures as learning opportunities, and maintaining a proactive attitude to achieve unexpected successes. 0:49:24 - 1:01:30: Navigating Event Chaos for SuccessThe episode explores the beauty of embracing imperfections in event planning. Tahira and the host discuss how handling mistakes with grace and humour can add charm to events. They advocate for flexibility in event processes to enhance experiences for both speakers and attendees, maintaining the magic even amidst logistical challenges.LinksIMEX Events - https://imexevents.com/Strategy Table - https://strategytable.co/Our KPI is Joy Book - https://www.amazon.com/Our-KPI-Joy-Happiness-Productivity-ebook/dp/B0DXVX6XX8Tahira on LinkedIn - https://www.linkedin.com/in/tahira-endean-msc-citp-cmp-ced-918a868/?

VOV1 - Nhân dịp tham dự Hội nghị Thượng đỉnh BRICS mở rộng và thực hiện các hoạt động song phương tại Brasil, trưa ngày 05/7/2025 (giờ địa phương), Thủ tướng Chính phủ Phạm Minh Chính đã có cuộc hội đàm quan trọng với Tổng thống Brasil Lula da Silva.- Hội nghị thượng đỉnh BRICS 2025 khai mạc hôm nay tại thành phố Rio de Janeiro, Brazil. Trong khuôn khổ chương trình tham dự Hội nghị này, Thủ tướng Phạm Minh Chính có cuộc hội đàm quan trọng với Tổng thống Brazil Luiz Inacio Lula da Silva; dự Tọa đàm Doanh nghiệp Việt Nam.- Bộ Nội vụ lấy ý kiến về dự thảo Nghị định đánh giá, xếp loại chất lượng công chức, đề xuất chấm KPI tối đa 100 điểm.- Bộ Giáo dục và Đào tạo chính thức công bố đáp án, thang điểm bài thi Ngữ Văn và đáp án các môn thi trắc nghiệm Kỳ thi tốt nghiệp Trung học Phổ thông năm 2025.- Hạ đặt thành công Rotor tổ máy số 1 – Dự án Thủy điện Hòa Bình mở rộng - tiến tới mục tiêu phát điện vào dịp kỷ niệm 80 năm Cách mạng Tháng Tám và Quốc khánh 2/9.- Trung Quốc cảnh báo ở nhiều tỉnh trước bão Danas mà Việt Nam gọi là cơn bão số 2.- Trong khi, tại Mỹ, trận lũ quét kinh hoàng ở bang Texas khiến 51 người chết, trong khi lực lượng cứu hộ vẫn đang nỗ lực tìm kiếm những người mất tích.

Dans ce nouvel épisode d'Insight, on reçoit Antoine David, Co-Founder et CEO de l'agence Homerun (ex-Rosbeef!), qui milite pour repenser la relation agence-annonceur à l'heure où les KPI et le ROI immédiat dominent les priorités. Alors que la pression sur les résultats n'a jamais été aussi forte, est-ce encore possible de replacer le sens, le message et la pertinence culturelle au cœur des campagnes ? Comment sortir de cette logique de chiffres à tout prix sans perdre de vue les enjeux business ? Et quel rôle doivent jouer les agences dans ce virage stratégique ? Il nous répond !Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

From mortgaging his house for a used “bug truck” to commanding Ohio's slickest 10,000-sq-ft “Beehive” HQ, Jason Carpenter has turned Environmental Pest Management into the Midwest's apartment-pest juggernaut—servicing 1 million+ units with a patented data platform (“Pest Genius”) and a 3,000-page digital playbook that lets the business run while he's on the back nine. Sit in with the Blue-Collar Twins as Jason lays out: Door-Knock Origins → $350 K Contract – how a single 50-unit bed-bug job snowballed into a $300 K+ recurring deal and rewired his focus from homes to high-density housing.Pest Genius – the in-house software (and patent) that tracks every unit, photo, KPI and health-department audit across millions of square feet.EOS + Family Power – wife Karen (COO), son Brandon (VP) and daughter Kayla (content chief) running weekly scorecard L10s while Jason stays out of the office—unless he's eaten or played 18.Net over Vanity – why a Franco Giannamore valuation wake-up call pushed margins from “meh” to mission-critical and reset his eight-year, $20 M/20 % BHAG.Golf, Barter & Brand – converting country-club barters into 100+ clients and why density beats door-to-door for long-term wealth.Exit Options – succession plans, EBITDA realities and the number that makes walking off the course worth it. Stick around for Jason's candid take on therapy-backed leadership, mastermind ROI, and why every technician needs to read their P&L. Buzz EP 209 Jason Carpe… From PE Teachers to Pest-Control Owners: The Julio Twins' POTOMAC Experience https://youtu.be/HAx9noqsqTo https://www.linkedin.com/in/paulgiannamore www.potomaccompany.com https://bluecollartwins.com Produced by: www.verbell.ltd Timestamps (podcast.co-ready) 00:00 – Cold-open: Jason on the 3,000-page playbook & “letting the business run itself” 00:35 – Intro at the Beehive; Twins recap Jason's mortgage-and-a-truck origin story 02:00 – Westerville roots, single-mom hustle & senior-year couch-surfing with Chip 05:55 – Sales chops: from shoe store to car lot to bartending—and gambling pool halls 08:00 – Meet-cute with pest control: father-in-law's family firm, $50 K salary, first kids 11:00 – Basement startup (2003), door-knocking for residential accounts 12:45 – 2006 pivot: $40 K bed-bug job uncovers $300 K apartment contract 16:00 – Deciding to own the apartment niche; first million-door vision set 18:15 – Building Pest Genius—tracking every unit, photo & treatment across states 22:40 – Patent filed; integrations with PEStack & Outlook; “differentiator” explained 25:30 – Family dynamics: Karen (COO), Brandon (VP), Kayla (social) & twin grand-babies 28:45 – Therapist-mediated exec meetings; Jason allowed in office only after golf or lunch 30:10 – Chasing the PCT Top 100 & Ohio #1 goals; revenue vs. EBITDA reality check 33:00 – Franco's valuation shock → margin overhaul; net focus pays off 36:00 – Weekly exec L10 cadence; bonus plan ignites management team 38:30 – Golf-course barters to close clients; 220 rounds logged last season 40:00 – Roadmap: $20 M at 20 % by age 62, new HQ, platform density > door crews 42:50 – Advice to solo operators: “embrace small, learn, keep going” 45:00 – Potomac 100 mastermind tease & Puerto Rico invitation 46:30 – Outro & Private-Equity Masterclass CTA

☆現在下載中廣線上聽APP隨時收聽精彩節目還有經典好音樂！ https://fstry.pse.is/7tghhj —— 以上為 Firstory Podcast 廣告 —— 加入免費會員，更新資訊不漏接： https://open.firstory.me/join/clh1qknlp0h0s01w286nq3i04 小額贊助支持本節目： https://open.firstory.me/user/clh1qknlp0h0s01w286nq3i04 留言告訴我你對這一集的想法： https://open.firstory.me/user/clh1qknlp0h0s01w286nq3i04/comments 歡迎您用一杯咖啡支持我持續創作 : https://pay.soundon.fm/podcasts/a11a2120-4bc4-4fb2-813b-135bd96e5868 六個月的線上陪伴計畫報名表： （2025.07 第二階段開始） https://reurl.cc/7KzaRb 「布姐的交誼廳。陪你聊人生聊職場」Line 社群 https://reurl.cc/36NWEL(密碼：love) 本集重點：瓦基開發「習慣陪跑APP」的動機來自大量讀者詢問如何養成閱讀與寫日記的習慣。APP設計獨特之處在於結合「陪跑感」：每日三分鐘短影音，提供具體指引與觀念。APP主題涵蓋閱讀、運動、早睡、冥想、情緒覺察等，從外在到內在都有。免費功能包含每日金句與延伸內容；付費VIP則可使用影音陪跑系列。瓦基自己也會回看APP內容，獲得提醒與反思，形成「自己陪自己」的循環。預計加入社群功能，未來可透過Disco等工具擴大互動與支持。他的規劃方式為1–2年期的生活願景設計，重視生活畫面感而非職涯KPI。跨年旅程中進行回顧與靈感蒐集，形成個人創作與專案規劃的高峰期。他認為「晚開始不代表來不及」，舉張忠謀、Elon媽媽等為例。推薦《用你的不平等優勢創業》，鼓勵大家找到個人獨特優勢，不跟風紅海市場。 《用你的不平等優勢創業》 https://www.books.com.tw/products/0010863298 來賓. 瓦基 Waki 瓦基，曾在台積電擔任主管，後來轉職成為專業說書人、作家、創業者。 經營閱讀前哨站部落格、 下一本讀什麼 Podcast / YouTube， 幫忙碌的現代人提煉好書精華， 透過閱讀提升思考、改善工作與生活、將知識轉化為行動。 https://readingoutpost.com/ https://www.facebook.com/ReadingOutpost

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Gregor Gimmy, founder of 27pilots, a company dedicated to helping companies build and scale Venture Client units and allows them to benefit from startup innovations faster at large scale and significantly lower cost and risk than traditional corporate venturing methods. On this episode we will explore how this Venture Client model is shaping corporate innovation, the strategic benefits it offers, and how companies can adopt this game-changing approach to stay ahead in a competitive world. KEY TAKEAWAYS When I joined BMW in 2012 I was surprised to find out the small number of startups that it was leveraging to improve its technology landscape across its value chain. I told them that CVCs were investing in 2.8 startups per year. This is not nearly the number needed to solve all the technology challenges that we have, we need more like 100. My initial idea was not to invent a new model but to improve the current one. I was told that if they invested in 50 startups per year they would have around 250 startups in 5 years whose equity state we would have to manage, which is impossible. I concluded that VC isn't scalable, but it didn't solve the problem BMW had either, which was accessing, adopting, and transferring cutting edge technology fast because it's about investment not technology transfer. These are two totally different business processes. We needed to look for a new approach: becoming a Venture Client. Accelerators and CVCs are indirect models – like using a third party's battery technology in the cars you produce – you first make the investment and then do the adoption of the technology. The different in the Venture Client model is cutting out the middleman. If you want to be good at something you need a dedicated unit. If you do it part time it will only work partly. If you make it a department you can have more time you can dedicate to it, you can have a dedicated budget, you have a more solid KPI structure. BEST MOMENTS ‘More than getting into the world of Venture Client Modelling, I invented the world.' ‘A Venture Client is a company that adopts startup technologies through procurement and M&A.' ‘A corporate cannot compete against a good startup like Palantir or Oracle when they were startups.' ‘The Venture Client model will displace Corporate Venture Capital to become the standard of corporate venturing.' ABOUT THE GUEST As captain of the 27pilots endeavour, and the visionary behind the Venture Client model, Gregor GImmy focuses on advancing Venture Client knowledge and growing the global community through 27pilots' corporate clients and academic allies. Gregor is deeply engaged in researching, publishing, and lecturing on the Venture Client model through leading business schools and top business engagements. Gregor is also a frequent speaker at startup-relevant conferences such as Slush, Web Summit, 4YFN and DLD. ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. Twitter LinkedIn Instagram Facebook  TikTok Email Website This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Special Guest: Heidi DeCoux Visit my website: cashflowy.ai   Welcome back to The Profits Unleashed Podcast — the show where we empower coaches, consultants, and entrepreneurs to unlock next-level business growth through the power of podcasting and smart strategy. In today's episode, I had the absolute pleasure of sitting down with the brilliant Heidi DeCoux — serial entrepreneur, financial systems strategist, and founder of Cashflowy.ai. Known as The Optimizer, Heidi has helped tens of thousands of business owners streamline, scale, and systemize their operations — and she's now on a mission to put money (and time!) back in solopreneurs' pockets. Heidi shares her 24-year journey building and selling four successful businesses — three with profit margins over 50%, and one with a 7-figure exit. Now, she's turning that experience into a user-friendly, AI-powered financial tool designed exclusively for solopreneurs like us. What stood out to me is how Cashflowy.ai automates everything from bookkeeping to KPI tracking in under an hour a month. It's like having a 24/7 bookkeeper in your pocket, minus the confusion, delays, or massive fees. In just 15 minutes, you can link your accounts and get clarity on what's working in your business — and what's draining your resources. If you've been wearing too many hats or wondering why the money coming in doesn't match what you take home, this episode will open your eyes.

The costly lesson of mismanaged agency relationships can create quite the hit to your brand. Mike shares a raw account of how trusting an Amazon management agency without proper oversight created a perfect storm of inventory problems that coincided with tariff changes—a mistake that will have a significant cost.Drawing from both perspectives—Mike as a brand owner who experienced the setback firsthand, and Jon as an agency owner who helps brands navigate Amazon—this conversation delivers crucial insights for anyone considering outsourcing their Amazon operations. The hosts dissect where things went wrong, revealing that the fundamental issue wasn't necessarily the agency itself, but rather the brand's approach of "abdication instead of delegation."The episode introduces a powerful framework for evaluating agency performance: measuring inputs before outputs. During the first 2-3 months of an agency relationship, brands should focus on concrete actions being taken rather than final results. This means tracking whether promised campaign structures are being implemented, listing refreshes are being completed, and proper keyword segmentation is occurring. Only after this foundation is established should the focus shift to performance metrics.Beyond tactical advice, the conversation challenges conventional wisdom about KPI selection. Why focusing solely on ACOS or ROAS can be misleading, as these metrics can be easily manipulated. Instead, they advocate for broader measures like TACOS (Total Advertising Cost of Sale) and contribution margin metrics that better reflect true business performance. Discover practical guidance on agency vetting, including interviewing multiple candidates, meeting the actual account manager who'll handle your business, and setting realistic timeframes for evaluation.Whether you're considering hiring your first Amazon agency or looking to improve an existing partnership, this episode offers an invaluable perspective from those who've experienced both sides of the relationship. Avoid the costly mistakes that even experienced brands can make when navigating the complex world of Amazon management.

In today's episode, Dr. Killeen explores a common next step for many successful practices: expansion. Whether it's adding an associate, expanding hours, or opening a second location, the big question is—does growth align with your original vision? He breaks down how to use KPI data to guide smart decisions, avoid burnout, and plan for growth that fits your goals. If your schedule's packed and your team is stretched, this might be the episode that helps you decide what's next—and how to do it right. https://www.addisonkilleen.com/events/

Épisode 1342 : Aujourd'hui on se parle des channels dans TikTok, de la KPI “vue” sur les réseaux, de Mr.Beast et des miniatures Youtube en IA, de TikTok aux US et de Stephane Bern qui se lance sur Youtube. (Et même un peu de Byilhan qui stream directement depuis la rue).TikTok lance les Bulletin Boards pour des messages one-to-manyTikTok copie (encore) Instagram avec une nouvelle fonctionnalité : les Bulletin Boards. C'est un système de messagerie one-to-many, directement inspiré des Broadcast Channels lancés par Instagram en 2023. Les créateurs et marques peuvent désormais publier jusqu'à 20 bulletins quotidiens, avec textes, images ou vidéos, envoyés en mode DM à leurs abonnés.Le but ? Offrir une nouvelle façon d'engager les fans, sans qu'ils puissent répondre. De grands noms comme le PSG ou les Jonas Brothers testent déjà la fonctionnalité, avec des centaines de milliers d'abonnés sur leurs Bulletins.Ca confirme la dynamique de bascule du social media vers le dark social et les messageries : les utilisateurs partagent déjà plus de contenus en DM qu'en Stories, et beaucoup plus qu'en feed. TikTok veut capter cette tendance pour prolonger le temps passé dans l'appli.Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Send us a textYou track your revenue. You track your hours. You track every single KPI that matters at work. But what about the KPIs that matter at home?This episode is an unfiltered audit of what your poor health is actually costing you: physically, mentally, emotionally, professionally. From your energy in 4PM meetings to the tension in your marriage... these aren't random symptoms. They're a slow bleed that's robbing you of the life you built.If you're tired of pretending it's just stress... or “just a busy season,” this episode is your wake-up call. Because this isn't about six-packs or supplements. It's about clarity. Leadership. Presence. And what happens when you finally stop managing chaos and start engineering calm.DM me “DESIGN” on Instagram if you're done guessing. Let's build the system that holds up when everything else doesn't.If this episode hit home, make sure you're subscribed. This is Fitness by Design, the podcast for high-performing men ready to stop winging it and start leading with their body. For more stories, strategies, and hard truths: Follow me on Instagram – @spencerhgallo Connect with me on LinkedIn – Spencer Gallo Or shoot me a text, I read every single one. Let's keep building your edge, one episode at a time.

Wanna see what actually goes into planning a seven-figure quarter? I'm pulling back the curtain and walking you through how I'm building Q3, live and in real-time. From filling my mastermind to launching a brand new app, you're getting the exact steps, milestones, KPIs, and projections we're using in the business. Grab your pen, your favorite drink, and your CEO hat, because this is the plan that keeps revenue rolling and impact growing!TIMESTAMPS:00:00 - Why you're not responsible for the outcome—just the actions00:55 - How I mapped out Q3 using my CEO Dashboard03:00 - Mastermind strategy: Pricing, projections, and personalized invites07:00 - Launching my new app: Beta group details + newsletter power13:00 - Why low-ticket offers are magic for list growth and revenue17:50 - KPI mapping: turning goals into team action20:00 - Reframing your role: Stop stressing over signups, focus on execution22:06 - How this works for YOUR business (yes, even if you don't have an app!)RESOURCES:

Step into the future of recruiting with this episode. Whether you're a recruiting leader, firm owner, or decision-maker, this episode is for those who are determined to keep their firms thriving in a rapidly changing, AI-driven landscape. Host Kortney Harmon cuts through the noise to reveal why clinging to yesterday's metrics and technology isn't just outdated—it could spell extinction for your business.Key Insights:- Discover why traditional KPIs (like call and submission counts) no longer drive success, and may actually hinder your firm's growth.- Learn how “living platforms” that continuously evolve with AI are separating thriving search firms from those falling behind.- Recognize the warning signs your operations are stuck on the KPI hamster wheel—and what to do about it before your competitors outpace you.- Find out the essential steps to transform your metrics and recruiting workflows for the AI era.- Understand why redefining the recruiter's role is critical for long-term relevance and client impact.Can your current tech stack evolve on its own, or is it dragging your firm into irrelevance? Are you measuring what matters—or just what's easy?Listen now to uncover the strategies that will keep your executive search firm ahead of the curve. Don't get left behind—the future isn't just coming, it's here.__________________Want to learn more about Crelate? Book a demo hereFollow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

The telecom industry is undergoing a fundamental transformation. This shift is creating new business opportunities and services but also brings significant challenges in transformation and modernization. In this special bonus episode, building on our Reimagining Telecoms mini-series, we dive into the current opportunities shaping today's dynamic telco landscape.This week, Dave, Esmee and Rob talk to Vivek Badrinath,  Director General of the GSMA about the current opportunities shaping today's dynamic telco landscape and the role of GSMA. TLDR01:38 Introduction to Vivek and the bonus episode03:48 In-depth conversation with Vivek Badrinath42:13 Can empathy become a strategic KPI in telecom?47:20 Event in Uzbekistan and doubling down on the digital ecosystem GuestVivek Badrinath: https://www.linkedin.com/in/vivekbadrinath/HostsDave Chapman: https://www.linkedin.com/in/chapmandr/Esmee van de Giessen: https://www.linkedin.com/in/esmeevandegiessen/Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/ ProductionMarcel van der Burg: https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman: https://www.linkedin.com/in/chapmandr/with Praveen Shankar: https://www.linkedin.com/in/praveen-shankar-capgemini/SoundBen Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:  https://www.linkedin.com/in/louis-corbett-087250264/'Cloud Realities' is an original podcast from Capgemini

Do you know the 7 key donor performance metrics that drive organizational fundraising success in your nonprofit?  My friends Gabe Cooper and Carly Berna from Virtuous help us dig into those KPI trends in this conversation about the Virtuous 2025 Nonprofit Benchmarking Report. Some of the insights we cover in this conversation include: The importance of donor retention, and the key difference between overall retention and net donor retention Challenges facing the nonprofit sector, and how doubling down on relationship, personalization, and automation can help offset some of those challenges Why you have to start leveraging data and automation (including […] Chapters (00:00:00) - The Rainmaker Fundraising Podcast(00:01:21) - Virtuous's 2025 Nonprofit Benchmarking Report(00:02:17) - The 7 KPIs that Matter The Most to Driving Revenue Growth(00:03:49) - Donor Experience: Days Between First and Second Gifts(00:06:46) - Donor Welcome Series(00:08:31) - The decline of the everyday donor(00:12:12) - The Future of Fundraising: Data Literacy(00:16:13) - Will AI Change the Way Nonprofits Raise Money?(00:19:23) - Mid- and Major Donors(00:25:48) - Mid-level Donors: The Middle Child(00:27:11) - Donor Outreach(00:30:23) - Nonprofit Giving: Average Gift Increases(00:33:22) - Are You More Likely to Give Online?(00:34:41) - Nonprofit Giving: New Donor Acquisition(00:37:43) - Donors' Long Term Value(00:39:30) - Ask Again: How to Ask the Donor(00:42:07) - Virtuous Nonprofit Data 2017: Most Encouraged(00:45:09) - Top Nonprofit Executives Discuss the Benchmark Report(00:45:54) - A Few More Favors For You

In this episode we dive into leaving your job to start your own company.The ChallengeDo you stay in the comfort of a well-paid corporate role or step into the unknown as an independent consultant? That question keeps many seasoned construction schedulers up at night. In this episode of the Beyond Deadlines podcast, host Greg Lawton CEO of the AI scheduling platform Nodes & Links puts veteran planner Micah Piippo in the hot seat to unpack his own leap from a global tech giant to a one-man consultancy. Their candid exchange pulls back the curtain on risk, reward, and the realities that never show up on LinkedIn.Continue LearningCheck out our new book The Critical Path Career: How to Advance in Construction Planning and SchedulingSubscribe to the Beyond Deadlines Email NewsletterSubscribe to the ⁠⁠⁠⁠Beyond Deadlines⁠⁠⁠⁠ Linkedin Newsletter⁠⁠Check Out Our YouTube Channel⁠⁠.ConnectFollow ⁠⁠⁠Micah⁠⁠⁠, ⁠⁠⁠Greg⁠⁠⁠, and ⁠⁠Beyond Deadlines⁠⁠ on LinkedIn.Beyond DeadlineIt's time to raise your career to new heights with Beyond Deadlines, the ultimate destination for construction planners and schedulers. Our podcast is designed to be your go-to guide whether you're starting out in this dynamic field, transitioning from another sector, or you're a seasoned professional. Through our cutting-edge content, practical advice, and innovative tools, we help you succeed in today's fast-evolving construction planning and scheduling landscape without relying on expensive certifications and traditional educational paths. Join us on Beyond Deadlines, where we empower you to shape the future of construction planning and scheduling, making it more efficient, effective, and accessible than ever before.About MicahMicah, the CEO of Movar US is an Intel and Google alumnus, champions next-gen planning and scheduling at both tech giants. Co-founder of Google's Computer Vision in Construction Team, he's saved projects millions via tech advancements. He writes two construction planning and scheduling newsletters and mentors the next generation of construction planners. He holds a Master of Science in Project Management, Saint Mary's University of Minnesota.About GregGreg, an Astrophysicist turned project guru, managed £100M+ defense programs at BAE Systems (UK) and advised on international strategy. Now CEO at ⁠⁠Nodes and Links⁠⁠, he's revolutionizing projects with pioneering AI Project Controls in Construction. Experience groundbreaking strategies with Greg's expertise.Topics We Coverchange management, communication, construction planning, construction, construction scheduling, creating teams, critical path method, cpm, culture, KPI, microsoft project, milestone tracking, oracle, p6, project planning, planning, planning engineer, pmp, portfolio management, predictability, presenting, primavera p6, project acceleration, project budgeting, project controls, project management, project planning, program management, resource allocation, risk management, schedule acceleration, scheduling, scope management, task sequencing, construction, construction reporting, prefabrication, preconstruction, modular construction, modularization, automation, Power BI, dashboard, metrics, process improvement, reporting, schedule consultancy, planning consultancy, material management

226 | Thuy-Ngan Trinh ist Managing Director von Project A und hat viele spätere Unicorns mit aufgebaut. In dieser Crossover-Folge reden wir darüber wie der Mittelstand von AI profitieren kann - und woran er bislang scheitert.Hol dir dein Ticket für den 1. KI Gipfel in Stuttgart am 7.7. Ich bin auch auf der Bühne! Code: ALEXMROZEK99Mehr Geschäftsideen findest du auf digitaleoptimisten.de/datenbank.Kapitel:(00:00) Intro & Crossover-Setup(03:56) AGI, ASI – und warum simple Agenten reichen(07:48) Use-Cases, Daten & die Tanzflächen-Metapher(16:00) AI-Demokratisierung vs. Blockaden – China schlägt Deutschland(28:29) Scarcity is the Mother of Invention(33:25) 10×-Ziele & KPI-Ambition im Mittelstand(40:47) Thuy-Ngans beste GeschäftsideeMehr Kontext:In dieser Crossover-Folge diskutieren Alex Mrozek und Thuy Ngan die aktuellen Entwicklungen und Herausforderungen im Bereich der Künstlichen Intelligenz (KI). Sie beleuchten die Unterschiede zwischen AGI und ASI, die Bedeutung von Datenprojekten und die Adoption von KI in Unternehmen. Zudem wird die Rolle von Bildung und die Verantwortung von Führungskräften in der KI-Transformation thematisiert. Abschließend wird die emotionale Dimension der Veränderung durch KI hervorgehoben und die Notwendigkeit, KPIs für die AI-Adoption zu überdenken.Keywords:Künstliche Intelligenz, AGI, ASI, Datenprojekte, KI-Adoption, Bildung, KPI, Transformation, Führungskräfte, Emotionen

In this episode of the Lights On Data Show, host George Firican discusses effective KPI management with veteran tech entrepreneur and product leader Lior Gerson, co-founder and CEO of Target Board. Lior shares his insights on overcoming common data challenges facing executives, the importance of a cohesive data strategy, and how Target Board simplifies KPI tracking and improves operational efficiency. Drawing from his experiences at Vroom, Placer.ai, and MySupermarket, Lior elaborates on how automation and AI can drastically reduce data friction and enhance decision-making processes for managers across various industries.

Joining Dots Oyebolu on this episode is AJ Wilcox, Founder of B2Linked, the world's first LinkedIn Ads agency. AJ shares how he went from SEO and Google Ads to managing the largest LinkedIn Ads account globally, and why LinkedIn has become the most effective paid channel for reaching high-value B2B decision-makers.Key Takeaways:(01:25) AJ shares how he transitioned from SEO and Google Ads into becoming a LinkedIn Ads specialist.(01:44) AJ reveals the surprising early success that led him to go “all in” on LinkedIn Ads.(04:23) Luxury brands like Rolex are increasingly using LinkedIn Ads to target high earners with precise business demographics.(06:42) AJ breaks down a modern, profitable B2B LinkedIn Ads strategy that prioritizes brand marketing and video.(06:52) Video retargeting on LinkedIn allows brands to create emotional, sequential interactions that build trust.(11:02) Despite high CPCs, LinkedIn delivers better ROI than Facebook when looking at qualified leads and conversions.(15:14) LinkedIn's built-in targeting often eliminates the need for lookalike audiences.(22:12) Video views are a more valuable KPI than clicks. A 45-second view can often deliver more impact than a website visit.(27:14) Over 50% of AJ's leads now come from podcast listeners, proving the impact of consistent, value-driven audio content.Resources Mentioned:AJ Wilcoxhttps://www.linkedin.com/in/wilcoxaj/B2Linked | LinkedInhttps://www.linkedin.com/company/b2linked/B2Linked | Websitehttps://b2linked.comLinkedIn Ads Fanatics communityhttps://fanatics.b2linked.com/The LinkedIn Ads podcasthttps://b2linked.com/podcastInsightful Links:https://fanatics.b2linked.com/https://www.advance-metrics.com/en/blog/linkedin-ads-your-b2b-magic-bullet/https://www.marketingprofs.com/podcasts/2019/41263/linkedin-ads-aj-wilcox-marketing-smartshttps://directiveconsulting.com/blog/b2b-linkedin-strategy-saasThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Brands rely on KPIs to know if they're on the right track — but what if the metrics you're using are actually leading you off course? In this episode, I break down the KPI mistake that could be costing you customers and killing your growth — especially if you're trying to reach a more diverse audience. As an inclusive marketing strategist, I've seen how traditional KPIs often fail to tell the full story. I'll share what most brands overlook, and how to reframe your metrics to make better, more inclusive decisions. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter Ep. 146: How to use data to increase customer success for all - https://inclusionandmarketing.com/ep-146-how-to-use-data-to-increase-customer-success-for-all-with-deborah-pickett/

What if “just sod” was the secret to dominating a niche landscape market? In this episode, Tommy Cole sits down with Tom and Dana Groh of Minnesota Sodding Company (MSC) to uncover how they turned a teenage side-hustle into one of the most respected specialty contractors in the Midwest. From firing up equipment on commercial job sites to building pro-level athletic fields—even tackling the legendary Minnesota Twins' Target Field—the Grohs share how a relentless focus on relationships, a data-driven approach to pricing, and a true team mentality have powered their growth. If you're looking for real talk on running a people-first business, out-coaching the competition, and navigating the unique challenges of working with your spouse, this is an episode you can't miss. THE BIG IDEA:  Protect relationships; build success through strong teams. KEY MOMENTS: [06:06] Career Growth Through Early Experience [07:31] Preferred Day: Fieldwork Team Spirit [10:54] Local Challenges, Distant Successes [13:21] "Breaking Into Target Field Construction" [18:55] "Challenge Accepted: Hotel Duck Photo" [22:30] Discovering Element: Streamlining Operations [26:04] Adjusting Markets for Profitability [29:53] "Focus on Work, Not Profit" [31:48] Impactful Bonus Programs Boost Performance [36:50] Building Team Relationships [37:24] Longtime Team as Family [43:03] Navigating Marriage and Business Together QUESTIONS WE ANSWER What are the keys to building strong client and vendor relationships in the landscaping industry? How can you find your niche in the landscaping or lawn care business? What is the importance of revenue per hour as a KPI in landscaping businesses? How do commercial and residential landscaping projects differ? What are effective bonus and profit sharing programs for field crews in service businesses? How can technology and software transform operations and efficiency in landscaping companies? What are some challenges and solutions for bidding on projects outside your local area? What steps should you take to grow a landscaping company from a small startup to handling major commercial contracts? How can you create a culture of teamwork and low turnover in a small or medium-sized service business?  

We just got back from a mind-blowing weekend with Dan Martell and Renée Warren that completely reset how Lori and I view leadership, accountability, and culture. In this episode, we dive into the standards we witnessed, from mandatory meal prep and radical KPI ownership to a team culture built on community and impact. Get ready to rethink what's possible in your life, relationships, and business!   HIGHLIGHTS The leadership standard Dan's HQ inspired in us. Why Dan's team is required to meal prep. The accountability strategy we're now adopting. How this trip gave us the mirror we didn't know we needed. The fastest way to upgrade your life.   RESOURCES Join the most supportive mastermind on the internet - the Mentor Collective Mastermind! Make More Sales in the next 90 days - GET THE BLUEPRINT HERE! Check out upcoming events + Masterminds: chrisharder.me Text DAILY to 310-421-0416 to get daily Money Mantras to boost your day.   FOLLOW Chris: @chriswharder Lori: @loriharder Frello: @frello_app

We just got back from one of the most inspiring weekends of our lives. After spending a few days with Dan Martell and Renée Warren, we came back COMPLETELY reset. In this episode, Chris and I talk about the mindset shift we witnessed firsthand, with how Dan holds his team to the highest standards through non-negotiables like daily meal prep, full KPI ownership, and radical accountability. We share what it actually looks like to raise the bar in your daily life—at home, in your relationships, and in your business. Check out our Sponsors: Airbnb - Start making money by listing your home on Airbnb with an experiences Co-host, find a co-host at airbnb.com/host Northwest Registered Agent - Don't wait—protect your privacy, build your brand, and set up your business in just 10 clicks and 10 minutes! Visit https://northwestregisteredagent.com/earn today. Open Phone - Stop running your business from your personal phone. Get 20% off your first 6 months at openphone.com/earn Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy This Is Small Business podcast - listen on apple podcast (or your favorite podcast app.) BambooHR - Experience the software that makes HR easier for all of your employees. Try BambooHR for free at bamboohr.com/freedemo HIGHLIGHTS The leadership standard Dan's HQ inspired in us. Why Dan's team is required to meal prep. The accountability strategy we're now adopting. How this trip gave us the mirror we didn't know we needed. The fastest way to upgrade your life. RESOURCES Join the most supportive mastermind on the internet HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow Chris: @chriswharder Follow glōci: @getgloci

Kiera gives tips to get your practice to become one where team members have accountability and ownership. Set clear expectations and empower decision-making. Create measurable goals. Celebrate those who achieve. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:00.834) Hello, Dental A Team Listeners, this is Kiera, and I hope you are just having an amazing day. I hope that things are going so well for you. I hope that things are just really, really, really incredible for you. I am so excited to be podcasting with you. I just truly, truly love and adore all of you. And I just think that the world of dentistry is such a great place for us to be a part of. And so today I just wanted to dive in. I wanted to give you guys some tips. I wanted to have some fun with you today.   And a topic that comes up often is how do we honestly help our team have ownership and accountability? It's something I hear a lot on sales calls. It's things that I hear from clients of, Kiera, like I just want my team to want to own this company. I want them to be accountable. I want them to feel like they own part of this. And so I wanted to just dig into this because the reality is there are a lot of ways to do this. And I just want to ask you, what would it be like if every team member in your practice actually took ownership? Like, what would it look like?   So today let's talk about how to make this happen. The reality is when we have accountability, there is better basic care. There's higher efficiency. There's like we get stronger team engagement. We're able to have better profitability in the business. We're able to have a happier, more cohesive team. All these things are super, super powerful for you. And the reality is that these are gonna be some effective strategies to help you create that culture of ownership in your practice. So.   You guys know us, we are the Dental A team. We love what we do. We love being here with you. We love serving you. We love giving you tips and tricks to make your practice even better and easier. So that's what we're about. That's what we're here for. And we are so excited to have you here. The reality is we have coached hundreds of practices, thousands of team members and helped them figure out exactly how to give this ownership feel, how to give accountability feels, how to be able to do these things within your practice. And I'm happy to share those things with you.   We do work in person and virtually with practices. We work across the nation and we do it in a fun and effective way. We're truly the experts in consulting and it's something that I just love and obsess of working with clients. Today, I just want to do this quick short actionable episode with you guys so that way you guys could go implement them. I like it to be tactical, practical, having a good time. What do you say? I'm here for it. I hope you're here for it. So step one to get this ownership and accountability is   Kiera Dent (02:16.386) Number one, you wanna have clear expectations and empower decision making. So something that we did just recently was we changed up job descriptions and we were able to make it to where people knew exactly what their decision making power was. And I thought that that was something so just weird. I was like, do people really need to have this? And what I realized is they do, they need to know, they need to know what is it? Like, what can I make decisions on? And Britt and I talked a little bit about these six principles.   of how to make decisions of like, number one is look into it, report it and I'll decide what to do. Number two is look into it, report alternatives with pros and cons and your recommendation. Number three is look into it, let me know what you intend to do, but don't do it unless I say yes. Number four is look into it, let me know what you intend to do and do it unless I say no. And five is take action, let me know what you did. Six is take action, no further contact required. And what's interesting is when you start to give team members   kind of even these levels, which one do you want them to do? How can they make it? What are the areas that they have control over to make decisions and really empowering your team? That way it doesn't fall all back onto to leaders. This really can help them start to feel a sense of ownership because now they know, they know their department, they know the areas that they can actually influence and impact because otherwise it just becomes blaming, it becomes waiting, it becomes like, hey, we don't really know. And so what you've got to do is you've really got to make sure that there's clear defined roles.   I notice the front office is often what I call sloppy soup. We don't know who's doing what, everybody's doing everything and no one is actually accountable. Nobody actually can do things. They have no idea what they're doing. And so let's get out of that. Let's figure out what are the clear roles, what are the responsibilities, and what is the KPI or key performance indicator? What is the number that that role is going to actually impact and have an effect over? That's really what we wanna look into. We wanna dive into that. That's gonna help them out.   Then within that, we help them also know what is your decision making authority and also who do you report to within that. What this now does is we've just set the rules of the game. Your team now knows who do I talk to? What can I make decisions over? What my number is? What my job is? There's a lot less confusion. And I know this sounds like so cliche and like, but Kara, that's really it. A lot of times the ownership just comes from a lack of clarity. It comes from a lack of, don't even know what I need to do. This is where we're going to be able to get.   Kiera Dent (04:36.27) people super empowered, super on top of it, super on their A game and helping them to really be able to make decisions. A lot of times people don't have ownership, not because they don't care, because they don't want to, but because they honest to goodness just don't know, like they feel they can't take the ownership, they feel they can't make the decisions. So I have really loved those six areas of how can I get feedback? So when Brit has a project or we're working on something new, so let's say we're rolling out a new project or we're hiring a new team member.   I try hard to tell Britt like, okay, this is a number four. So look into it, let me know what you intend to do and do it unless I say no. And when you're working with new team members and new leaders, sometimes they are gonna be at this like look into it, report and I'll figure out what to do. But that doesn't give a lot of ownership. That gives a lot of dictation and dictatorship rather than ownership. And so if you really, really want to have your practice flourish, help them know what the clear expectations are, what their role is, and then what their decision-making authority is.   There's a practice that I watched do this really, really, really successfully. Well, and what's interesting is the owner doctor picks, like they are, they're growing, they have multiple practices, multiple locations. And the owner doctor picks and says like, this is where we're going to actually have the practice be after that, the team members get to make all the rest of the decisions and it's leadership and then the office managers. And I think what's really incredible about that of the rules of the game have been laid out and then they're allowed to make those decisions. How much ownership do think this practice has? It's insane.   and they fall through and they're accountable because they feel that they actually can contribute. They feel like they can own this. And I think that's one of the biggest pieces to helping your teams have that. So that's number one. So call to action on that is like, your key responsibilities, figure out the KPIs, get clear job descriptions, and then help them know what the decision-making power is. How can they do this? And even start using those six steps. They really, really, really do help. It's been incredible to watch it work out. Step two is going to be making sure that they have measurable goals and accountability system.   What we're gonna do is we've got job descriptions, it's defined, they know what their number is, but now like what are the goals? What are we even reaching for? And then how do we follow up on this? So Tiff and I were talking about this with a client and it's interesting because when you actually have strong accountability with your practice, team members flourish. But if we don't have accountability, we don't follow up if something's off track. We don't look into it and ask them like, hey, I noticed this, what is your plan to get this back on track? This is going to really struggle because A, our numbers are going to go down.   Kiera Dent (07:02.678) And B, our accountability is really lacking. And it's wild because when you start to track your KPIs and we track them consistently, and then when they're off track, we figure out why and we get them back on track. Like it's this whole tracking progress and having follow through to make sure things are actually moving forward. Otherwise we just sit there. Otherwise team members are just like, well, we track numbers for the sake of tracking numbers, but what does it really matter? Or we don't even track numbers. You're looking for trends and we want to teach our team to look at these numbers, their KPIs, the numbers that they have.   We want to teach them to use these numbers to be able to be levers. and I talk about this often of how numbers are levers in a business. And once you know what your numbers are, you can actually then know, I raise our production? Do we need to increase our diagnosis? Do we need to increase our case acceptance? Do we need to decrease our costs? Do we need to make more outbound calls? Like what really needs to happen? And we utilize all those numbers to figure out exactly what we're doing with it. So it really becomes something of like,   tracking on a scorecard and all of our practices track it. We have team members tracking this. And then we teach leaders how to follow through with accountability. And accountability is really just being consistent in a lot of ways and empowering them like, hey, this number's off track. What's your game plan? What's your plan for it? And this way we can constantly review it. So we recommend tracking your numbers weekly and then reviewing them in depth monthly is what we do with a lot of our offices to make sure that our numbers are moving forward, that things are tracking in a really good way. This is what it's going to be. And what's crazy is   People who start using KPI trackers, people who start tracking their numbers with their team is going to be an area where they actually like truly they start hitting numbers that they've never hit and they're like, wow, just as tracking numbers, instantly we started to become more profitable. Instantly we start to have more production on the schedule. Why? Because we're focused on it. And what you focus on is what you're going to achieve. So if we're focusing on these numbers, you better believe they're going to start to increase. We then start to change systems and implement other pieces based on what the numbers are telling us.   Otherwise, we're not gonna change things. So this is where it's super powerful and super fun because now you've got numbers. You've got all these different pieces that are going to impact it and influence it that are really truly going to help you and your team thrive. So really building up a simple tracking system to track those KPIs weekly and monthly is going to exponentially help you. And then number three, when I think about ownership, like...   Kiera Dent (09:23.022) I don't know how to say this in a polite way, so I'll just say it. I also think for owners realizing that your team, you are still the owner and team members might not take as much ownership and that's not to say there's anything wrong. So I think also being like realistic with what's going on with it, but then also really truly highlighting those who take ownership. So within our company, we have our team read extreme ownership. We have pens, I'm not even joking. I have it right here, I saw it.   Literally, extreme ownership. have pens, there we go, sorry, extreme ownership. And we share it with our team and we remind them that we want them to have extreme ownership. I want them to take ownership of their position. I want our leaders to take ownership of their departments within the realms. Remember, we put the bumper lanes there of what are the realms and what can they do? And then I want them to truly take ownership of their practice. I want to constantly highlight team members that are taking ownership.   So we put that in our Friday five shout outs. put that in our core value shout outs. I put that in highlights in the team chat of celebrating and encouraging when people are taking ownership. And then if someone's not having that honest conversation with them of, this is what I'm expecting. What's going on? What are the hurdles? What are the stumbling blocks and how can we overcome those together? That way we can truly own our business. And I think when I realized like bottom line is a lot of team members may never care about the business as much as I do. And that's okay.   I really hope you heard that. That's okay. But there will also be a lot of team members who do care about the business like you do. They care about it maybe even more than you do and that's really beautiful. And so hold on to those ones who are truly incredible and they own all their positions and then also be okay when people aren't necessarily that way. They don't necessarily care about it as much as you do. That's also okay. But we wanna create a culture of ownership. We wanna create a culture of accountability and follow through. We wanna create a culture.   where we're following through on numbers and KPIs. And that's something that we're super, super, super paramount about doing. This is going to help you really have it. And it's wild, because when I watch offices highlight people and shout people out and I watch it within our team and I watch it within other teams, people start to follow through on that. We had an ownership award all last year and it was really fun to see who was winning ownership and who was the person who was taking this on and who was getting those MVP awards. And what's wild is you will see an increase for Rao.   Kiera Dent (11:46.446) you'll see an increase in culture and you'll see an increase in ownership being taken in your practice. So whatever you need to do to create a culture and recognition of that, I would recommend highly implementing that. So this was a quick down and dirty episode with you of these quick actionable items for you of number one, creating clear expectations and job descriptions, making sure that we really are super crystal clear and empower that decision-making ability. Then after that, we wanna make sure we've got tracking our KPIs with accountability and follow through.   So we don't just track for tracking, we track with actual follow through updates, making sure we're getting the results that we're looking for. And lastly, finding a way for us to celebrate those who are taking great ownership within our practice and our company, really truly empowering them, giving them the praise, giving them the recognition and teaching our team that this is the culture that we want. Giving them, like I said, the reading opportunities, different opportunities, letting them know this is the culture that we want to have.   We want extreme ownership. We want to have our team taking ownership. I want you to feel like this is your practice because it is. So if this is your practice, what do you want to do? How do we want to behave? What are the core values we want to be living by and really empowering your leadership team to influence and push that forward for you. The reality is this is going to be a way to help you increase ownership and accountability within your practice. And it seems so simple, but just because it's simple and easy does not mean that it's easy to execute on.   These things take office as time, it takes change, takes change to shift a culture, it takes change to implement ownership and accountability. And so really taking that on and committing to that, you are going to be so much happier in your practice. So with that, I honestly believe that if you want to build this high performing team with true accountability, ownership, really getting them to take it on, DM us, we're here to help you. This is what we do day in and day out. I would love to help you send us a message on Instagram.   or check out our website. We have a lot of leadership tips within our newsletter, so be sure to join our newsletter. Tons of free resources for you. And if you're like, hey, I wanna go to the next level, I want you to help our team, I want you to be able to do this, reach out. This is where we're able to help you get ownership and accountability within your practice. We have these conversations with your office manager, so you don't have to. We have these conversations with team members, so you don't have to. And it becomes something where we really can grow these teams to have high accountability, high ownership.   Kiera Dent (14:01.9) and being able to have that culture within your practice. So reach out. This is truly what the Dental A team does. This is what we're about. This is what we love to do. We are truly the best in the business at doing this. And I know that if you implement these things, you are going to see a very different practice. You're gonna see so many great things happen that you will be shocked and so happy. And with that guys, always, always, always, always make sure that the culture that you want is the culture that you're creating. You as leaders are the ones who are creating the culture. So make sure it's the culture that you want.   And as always, thanks for listening. I'll catch you next time on the Dental A Team podcast.  

Welcome back to The Lindsey Anderson Show! Today, I'm diving into a topic that's absolutely critical for every business owner: how to build accountability systems for your team. It's really common to think that leadership alone will drive your business to success—that inspiring and motivating your team is all it takes. But the truth is, if you don't have systems in place to support that growth, your business will always feel like it's running on fumes. That's why today's guest, Dr. James Chitwood, is joining us to share his expertise on creating those systems and driving true performance. Guest IntroductionI'm thrilled to have Dr. James Chitwood on the show today. Dr. Chitwood is an army infantry veteran, former university president, and now a sought-after author and consultant with over 20 years of experience in leadership and organizational development. He specializes in helping organizations treat employees as assets and drive performance through structured systems. His book, Leadership is Not Enough, breaks down why leadership alone won't fix organizational performance issues. Dr. Chitwood's approach is all about building lasting success through accountable, high-performance teams.The TRACK Method: Build a Team That Runs Itself - Key TakeawaysLeadership Alone Isn't Enough: Leadership is important, but without systems to support it, your business won't thrive. Establishing accountability systems is essential for sustainable growth.The Power of Frontline Managers: Frontline managers play a crucial role in holding teams accountable. Investing in their training can create a ripple effect that drives long-term performance throughout the organization.Cultural Fit is Key: You need to define your business culture and ensure your frontline managers are implementing it. It's about having a system that works for your unique organization.The Role of Accountability in Performance: Accountability should be viewed as an opportunity for growth, not punishment. When done right, it fosters social bonds, motivates employees, and improves performance across the board.AI and Systems in Business: AI can be a powerful tool for enhancing human performance, but it can't replace the intrinsic drive of people. Systems, paired with human ingenuity, lead to real, sustained success.Dr. Chitwood's Accountability System (The TRACK Model)T - Training: Develop a training system where employees are not just trained by external trainers, but by their peers and supervisors. This fosters recognition and reinforces team collaboration.R - Recognition: Recognize excellence in your employees. Giving employees the opportunity to train others is a powerful form of recognition that builds social bonds and promotes intrinsic motivation.A - Accountability: Every employee should have at least one key performance indicator (KPI). Accountability shouldn't be a stick—it's a way to identify areas for growth and give employees the tools they need to succeed.C - Communication: Ensure internal communication is robust and transparent. Managers must be trained on how to have meaningful conversations that drive accountability without creating fear or disengagement.K - Knowledge Sharing: Foster a culture of collaboration where knowledge is freely shared. This strengthens the overall performance of the organization and keeps the team aligned with the goals.The Challenges Entrepreneurs FaceOverwhelmed by the Systems: Many business owners struggle with building accountability systems because they feel overwhelmed by the complexity. The key is to understand that once the right systems are in place, you...

Decisions and Metrics Abstract Greg and Fred discuss the importance of key metrics, whether KPI’s or OKR’s, to determine the quality of decision making. Key Points Join Greg and Fred as they discuss decision making, metrics, and objectives. What works? What doesn’t? And, how to develop better operational measures. Topics include: How organizations track performance? […] The post SOR 1079 Decisions and Metrics appeared first on Accendo Reliability.

Tiff and Britt dive into the nitty-gritty details of turning all that CE energy you have into an implementable system in your practice. They give insight on establishing a point person, training the team, identifying patients, and more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:01) Hello, Dental A Team listeners. Thank you for being back here with me and I have Miss Brittany Stone. What is it? No BS Brit. Miss BS Brit. I don't remember what Carrie calls you. This is one of them, right? One of them. But also soon to be Grand Canyon champion. If you didn't listen to our case acceptance one, go listen and hopefully soon we will have some results from Brit killing it. Yeah, you will be a survivor.   Britt (00:10) What fun of them!   Winner survivor. One of the two. At least one.   The Dental A Team (00:29) but then I wanna know how much you sleep on Saturday when you're done. So that'll be the big question. Exactly, yeah, how long does it take for you to get back on the bike once you're done? But thank you for being here with us today, Britt. I think we've gotten, I love podcasting with you, your hygiene brain, like Dana's hygiene brain, you guys just kind of come at it from a different angle. I know the rest of us all have dental assisting backgrounds and.   Britt (00:32) Yeah, like that. I if I can reach my legs or not.   The Dental A Team (00:55) you know, hygiene assisting, but that hygienist brain just shares a different section. ⁓ And I think you do really well relating with the doctors and kind of that support team space like we spoke to on the case acceptance one. So I'm excited for today, Brett. Thank you for being here. ⁓ You've got the Grand Canyon, but like, gosh, what else is what else is new and exciting? You just went to one of our favorite Mexican restaurants not too long ago. So that's true.   Britt (01:21) conferences, I went to PNDC, that   was a good time. Luckily it was gorgeous weather there. mean, podcasting today is special. I wear my tooth earrings for us today since we're podcasting, know, just lots of fun things.   The Dental A Team (01:35) Getting a little fancy. I like it. And you guys, so you just went to that conference, you went to the Arizona Dental Convention that was in March, right? I think that one's always March for like the last, I don't know, 50 years. It's always been in March. ⁓ And then you just went to the other one and then you're heading out again in a couple weeks to dentist advisors. Yeah.   Britt (01:55) Yeah, Dentist Money Summit   is by Dentist Advisors, which will be in gorgeous Park City, Utah. So, you know, it's a rough life over here.   The Dental A Team (02:01) Yeah, I   know, right? And actually it's perfect timing because they, I think we've all like our, our seasons were a little bit off this year. So we are barely getting hot, which normally we're at like 110 already, um, which has been fantastic in Arizona, but that meant that Nevada and, um, Salt Lake area, both Reno and Salt Lake area have had snow longer. So I think you're going to hit Salt Lake for Dentist Money Summit right as the like peak.   summer season starts. So you're gonna get some beautiful weather and I'm a little jealous. I will be in California or something like that. But anyways, somewhere.   Britt (02:36) somewhere else. It'll be great.   And my second, my nephew, second of my nieces and nephews graduate. So I won't go to graduation, but I'll get to go. I'm like, I'll be coming like a couple weeks later to see you. So I'll go get to see them while I'm up there too.   The Dental A Team (02:50) Okay.   Okay, good, good. I was like, wait a second, how do we get you there? That's good.   Britt (02:55) I'm not fighting the crowd up there for graduation,   which he's like, mom, everybody graduates. I'm like, no, it's still a big deal. We'll just celebrate when I come see you on my own instead of along with everybody else.   The Dental A Team (03:06) gosh,   that's funny. I was just talking over the weekend, we had a graduation party that we had to drop in on yesterday. So was like, gosh, I'm gonna have to, which is, I don't like thinking about it, but I have to start thinking about it that Brody's in a year. So was like, Aaron's like, is he gonna want a party? And he, said, no, he's gonna be the kid that's like, everybody graduates. It's fine. Like it's no big deal. But it is a big deal. same, Exactly.   Britt (03:26) But they still want it, even though you know it, even though they're like, they're   disappointed, it's like, oh, come on. But like, they want it.   The Dental A Team (03:33) Exactly. It's like my birthday where I was like, it's fine. Like just a dinner, but like, had they not done a big deal for my 40th, I probably would have, you know, been in shambles. So when it comes, he's surely going to want it, but graduation season is upon us and it's wild that we are in the space of life that we're experiencing it with them. think that's crazy. And anyways, you've got some fun travels. if you guys aren't heading CE events, make sure that you do and make sure that you check out.   a lot of RCE events. So if you're a listener, if you're a client, whatever, you're a listener and a client, like whatever you guys want, we have, what is it? Every third Wednesday, we have a CE webinar. We've got a really cool webinar coming up in August that we do. ⁓ Every year the content shifts and changes, but.   Britt (04:20) to like check out our Instagram if you don't follow us. If I'm there, come find me. Let me know, message us. I got at PNUC to see a few clients which is really fun. It's always nice when we get to meet up in person. So, whether you're a client or just a listener, come find me.   The Dental A Team (04:22) Yeah.   Yeah.   Yeah,   especially in Brits position because you have a handful of your own clients, but you oversee a lot of the company. So you know all of the client names, but you don't get to see them and meet them. So I know I have a few clients that are asking if I was going to be there and I'm not. I was like, you got to go find, seek out Brit, like go meet Brit. So definitely, definitely follow the Instagram, make sure that you reach out to Brit.   If you're there, look for her, say hello, take a little picture with her, and then make sure you're hitting those CEs and make sure you're hitting all the free ones, you guys. We put out a ton of free CE and why not? Because I know you need to stack those hygienists and doctors. You guys need to stack those CE credits. So do it for free wherever you can. And then, like I tell one of my prized clients, set up a CE bucket so that you're saving money for the CE that's not free. And on that note...   I think, ⁓ we were actually just talking and I think it's funny because I do think this was like super high thing and right now it's like, I think it's kind of stabilized. It's not quite as sought after as heavily as it was, but for the clients that are doing it or still trying to implement it, there are still some really great CE avenues out there. Today we wanted to talk a little bit on the sleep apnea avenue, systems wise, not to sleep apnea. That's not our genre. You can go take CE for that, Britt can probably tell you a ton.   medically, but you know, that's not our genre, but our genre, our space, our niche is the systems behind it. And so on the note of CE and implementing, do think even if you're not doing sleep apnea, or you're not considering sleep apnea, a lot of what we talk about today is copy pasteable, like systems are systems, you guys, and we we overcomplicate it in life. And what we say for one thing can easily be duplicated and slightly altered for something else. So if there's CE that you're doing, which doctors we love you.   so much. And when you go to CE, you come back just like ecstatic. And if you didn't take team with you, you're the only one. And it's so hard sometimes to get that generating. Typically, it's that there's not, it's just all a fun idea. There's not a really good system behind it to get that momentum. So taking these systems, even what we talked about for sleep apnea, whatever CE you do, apply it to that. And like you said with the sleep apnea, if they're not taking team members, like it can be really hard to implement. And that's a space too.   if you can bring team members to any of that CE or sign them up for the webinar and get them included in it, I think that's a great space too. anyhow, sleep apnea side and system side, Britt, you've worked out the hygienist. So I know that this is some of the stuff like the questionnaire style and that stuff. Like what do you see and what you've actually helped practices implement the systems for sleep apnea. So what do you see as?   Britt (07:10) Thank   The Dental A Team (07:24) the biggest ticket items of implementing sleep apnea or just CE style in general that is easy, that's duplicatable like that.   Britt (07:34) And I think sleep and my yo that's coming in pretty strong for a lot of people too. I think you can similar areas when it comes to looking to implement something successfully. I think that you would look for. So if you're doing one or the other, ⁓ number one, I think is making sure that our team knows what it is. Like Tiff said, doc, you can go to a CE and you get all excited and you understand all the things behind it to see all the dots connect and why this is so important.   because it is, but the team often is behind. So whenever you're looking to do something, you might just take a course as like an exploratory, right? And then you're like, no, this is something I really want to do. When you start to get into that phase of like, no, I really want to work on implementing this. I want you to look for things that are going to help train your team because your team is going to be needing to have 90 % of these conversations with patients and you're going to   Goal is for you not to have all of the conversations with all of the patients. The goal is for the team to be able to help support you, identify patients and start to educate patients and warm them up to the idea. Because just like for your team, it's kind of a newer thing or a different thing or something they don't know all the details about, it doesn't come easily to them. Patients even more so. So that's why our team needs to be really confident in knowing what it is, the reasons why, and being able to talk about it.   I think is number one place to start. Along with that, would say have someone call it your champion, call it your lead of that thing, whatever title you want to give them of someone who is going to be that person who is going to make sure the team has all the things. We educate the team on all the things and they're going to be the one to really ⁓ kind of take point on implementation and keeping this going and getting it to where it becomes a program that's ingrained within our practice.   we need someone to be that person. So from the get-go, education, someone who's gonna be a point person before we even start on implementing anything with our patients. So that would be my number one thing, Tiff, to start with is education and identify as someone who's gonna be the point person, because they're gonna start thinking of implementation, what are all the things we need in our practice to get this program going.   The Dental A Team (09:54) Yeah, and even like ortho, I have like the same I'm thinking the same thought process because anything that you're trying to grow that doesn't you don't put attention on isn't going to grow. So to your champion conversation there, whether it's sleep, my ortho implants, like anything that's not crowns, fillings, bridges, you know, and even I do have a lot of practices that even do it for crowns, whatever that champion making sure there's a   Britt (09:57) Hmm. Yeah.   The Dental A Team (10:22) a job description. And I love that you said the education piece because that I think even when I've seen practices implement the champion space, it's still the education piece falls back to the doctor. But putting that I think that's brilliant putting that on the champion of scheduling out the lunch and learns making sure that they're doing the role playing with the with the team and that they're having these meetings with the team on the education and the why behind it, so that they can take that information and   and tackle it with the patients. And then it made me think too, like KPI is their key performance indicator. So that champion is responsible for seeing, how many times, how many patients do we need to talk to about this to get our case acceptance where we want it or to get that many cases? I know like for ortho, we might do, we want five starts this month or 10 starts this month. So then you look at how many patients do we need to talk to about ortho in order to get.   that because your case acceptance might be like 25%. So you're doing the math for that. then, Brett, I'm thinking that champion is then responsible for collecting the data from the team on how many patients do we talk to, how many patients signed up, and kind of championing all of the results and then looking at how do I control and manipulate the results based on the education implementations, all of those pieces.   Britt (11:46) agreed and that's I think probably you Tiff right with clients. Like you said, the new thing, right? Name the new thing that we're doing within the office and you know, they want to do more of that thing and I'm like, alright, well, what's going on? Why aren't we even getting it presented to patients? What's happening? Well, we're just not talking about it, right? Like it really comes back to that. That's one of the biggest hurdles to get over is just talking about it and making sure patients know what it is.   The Dental A Team (12:05) Yeah.   Britt (12:16) what benefit it would be to them if they're a candidate, if this is something that they need. So that's why I say, make sure we've got that foundation first. And then we go into, okay, we've got a team more comfortable talking about it. How do we identify opportunities with patients? And then that's where we move into what kind of screening do we want for this specific treatment for sleep apnea? Then all right, what kind of screening do we wanna incorporate?   across the board. So it's not reliant on a human thinking, this one would be a candidate. Like, no, what are you screening to where we know when these things are checked or we get this answer to this question, they are someone then that we are going to talk to about a sleep appliance or sleep apnea, we're working on getting them tested, whatever it may be.   The Dental A Team (13:01) Yeah. And within that, asking those leading questions so that the patient starts thinking, because I think like back to, I think a lot of people do ortho. So back to ortho, you come in and you're hot and heavy. Like I got to get, I'm getting ortho cases and the patient has not had any like leading questions to make them start thinking that there's a problem or a solution needed for a problem. And then you come in and you're like, have you ever thought about ortho? And they're like, no, I haven't.   Right? Because we didn't make them think about ortho kind of the same. Like, do you, you know, ⁓ I hear you might be a snorer, right? Or just coming in and being like, Hey, you've got these weird scallops on your tongue and I think you might need this. And then we just go on this tangent of sleep apnea and they're like, I have no issue sleeping. But if we start asking those leading questions of, do you find yourself tired in the middle of the day? does your partner, you know, do you wake your partner up a lot? Do you toss and turn a lot?   night? Like, are you getting up to use the restroom a lot at night? Like different things that are preheating and leading into there might be something going on there, I think is a space that we kind of overlook sometimes. And we just jump into this is the solution. And it kind of gets lost in translation. And then right on to like layering on top of that, you've got your questionnaire, you've got your team, they're ready to go. You've got all of these pieces.   there, you know what your lead and lag measures are, then you set like identifying the patients, we're identifying the patients and then that layer, like it never stops, there's always the next layer. And that next layer is okay, if we can identify the patients, now we get to track and see, are we getting those patients? So then we say, okay, well, most of my patient base is 18 to 26 years old.   might not be getting like that might not be the patient base you need for sleep apnea or for implants or whatever it is that you want to specialize in. then you've got to look and see, do I need to determine something different in my patient avatar to fit what I'm trying to implement what I'm trying to get because there's only so much you can do with the patients that you're getting in. So it just like keeps layering but comes down to I love like step one it feels like Brit from what you're saying is   Find that champion and make sure that champion is thoroughly educated in what their job is and what the procedure is so then they can, step two, help you to train the team, get the team on board, figure out the why. Step three, find the patients. Step four, how do we get more of those patients?   Britt (15:42) Yeah, which I think then plays into marketing, right? Marketing at the end of the day is the number of times of exposure. So, right, when it comes down to it, then what are we putting out there? What do we have around our office? What, even if it's peripherally, are our patients seeing to know that this is a thing and that it exists? Because then it won't be as much of a surprise to them when we have a conversation or they're like, well, why aren't you know, I don't even know what that is. They at least, oh, I've seen XYZ about that.   thing in your office or on the TV out in the waiting room, whatever it may be, to start warming them up to it as well. And then depending on how much you want to grow that and be known for that thing, mean, Tiff is the marketing queen. Then there's like a lot more marketing that goes behind it.   The Dental A Team (16:29) Yeah, I do love marketing. don't know why, but I really do. ⁓ But you're making me think of, because it's subliminal. I think that's why I love it. Because it's like, what can I do to make someone think this way, right? Like I love, I love the way the brain works. I love communication. That's why. So I'm thinking as you're speaking to that, like you're saying like have it off to the side and have it on a TV like 100 % because most of the time we're just being again, preheated.   to the possibility of needing something. So if you think of like a Doritos commercial, right? Like they don't just in the beginning come out with the, like they're not like Doritos, right? It's like, hey, we're grabbing some Doritos out of a chip bowl and all of the like tortilla chips, the unnamed tortilla chips over there is full, but the Doritos are like empty, but we're having conversation, we're having fun, we're in a party because now you're thinking about Doritos associated to fun. So that's how marketing works. It's like little snippets of   this thing and how it's going to benefit your life. Not just like, hey, have some Doritos. Because if somebody came by and they're like, hey, Doritos are amazing, have Doritos. They're just, they're so tasty, you're gonna love them. You're like, I'm okay actually, like, I don't need a Dorito, right? But if they're like, hey, like, let's have fun, let's have a party, let's get people talking, it's gonna be so amazing and you can have these Doritos over here that's gonna, everybody's gonna stand around the bowl and they're gonna socialize.   then you're like, yeah, let me try these Doritos. So it's kind of that same thing. Like how is this thing, this sleep apnea, this ortho, this Botox, these injectors, the fillables, how is this going to benefit the patient's life and speak to the benefits and the problem, not the solution? Because being like, Botox, Botox, Botox, Botox, right? Like Botox is cool, but like why do I want Botox? Because I wanna look 30 when I'm 45.   That's why I Botox. And when do I need to start? When I'm 28. Like, how do we get this subliminal messaging into different aspects of our practice and our speaking? And then what it also does is gets your team speaking that language too, because they're constantly seeing it. So they're constantly being reminded. And as you guys are checking on...   Britt (18:23) Perfect.   The Dental A Team (18:44) KPI is and how is it working and how is it growing? We're constantly coming back to this space that you're trying to implement and grow. Caveat of one at a time. Botox and color is fine. Sleep apnea.   Britt (18:56) I was thinking the same exact thing.   The Dental A Team (19:01) you can't come home and be like we're doing sleep apnea we're gonna ramp up our ortho and guess what guys I need five more implants and it's like I don't know which one to focus on so one major change at a time and let it sit let it ruminate and see how it goes I like six months at least for like a big implementation like that ⁓ but   Britt (19:22) Be   good at that thing, right? I think that's when we do too much at once. You and your team, right? And the bigger the team, the more people you're trying to move. You're not gonna get good at it. And then let's be honest, if I'm not good at it, I'm not gonna do it as much. Let's just welcome to human nature again. Like it's a harder thing to do. It takes more effort. But if we focus on one and that one thing we get really good at and it becomes really easy, then that will stick and then we can move on to the next thing.   The Dental A Team (19:52) Yep. Yep. And always come back again to everything else too, because I've had clients that I've done, you know, let's focus in on implants. we're getting we're talking about it this many times, we're getting this many, we're looking for this many, you know, whatever all the pieces so   we're speaking to implants, we get really good at that. And they're like, cool, like, I want to do more ortho. It's like, okay, well, now we're laying on ortho. But then they're like, hey, wait, I haven't done an implant. I'm like, well, why? Because you lost focus on the implants, because you're so focused on the ortho. So you've got to just layer it in there and be like, on top of like being good at this, we also need to become good at this. So don't lose sight of it or stop tracking the one because you layered on something else, you literally just layering another level to it. And now you're doing both because   honestly, just those two, right? Implants and ortho go hand in hand, you know, do ortho before you place the implants or do ortho so that you can place an implant because the space is too small. Like how are you, how can your team help layer those together and support you in getting those things done? And firstly, Baphne, it's exactly the same. How can your team support you in getting it done? Because you've got what? 1500 to 3000 patients. You've got a team of five to   25 30 you cannot do it all you've got to have at least one champion who is helping you and when you do have those spaces to Britt's point of not doing too many and losing sight if you have a champion of each your phone you they are focused on that thing and so they're ensuring their thing their needle is moving so you've got your   champion of sleep apnea that's like, hey guys, nope, we lost focus, don't forget. And you got your champion of ortho that's like, cool, I've got my metrics over here and making sure that those are staying in line.   Britt (21:41) And I think once you start doing some cases, especially things where there's more of a knowledge gap, even in Visalign, right? Make sure you're getting results. So like you're getting testimonials, you're getting pictures at the end. Whenever there's a big investment, people want to know like what that means for them. Like what can that be for me? And so that's where   Having something to look at to see before and after and having testimonials for people goes a long ways, especially on things where there's more of a knowledge gap like sleep apnea. Because those patients are gonna really highlight what is important to them, which then is gonna be most likely what's important to all of your people that are in their same seat.   The Dental A Team (22:22) Yeah, I love it. love it. one, step one, figure out what you're going to do. If it's sleep apnea, it's sleep apnea. One thing, choose the one that you're gonna focus on right now. Step two, figure out what your champion's position looks like or lead or whatever you wanna call it. Quarterback, I don't care what you call it. That position, what's that job description? What are the metrics? Like what does that person need to do? So step one, figure out what you're gonna do. Step two, find your champion.   Britt (22:26) One thing, one thing.   The Dental A Team (22:52) figure out what that champion's gonna do. Step three, train your team. Step four, do the thing and track the results every time. I think really easy duplicatable systems that we tagged here as like Sleepapnea, Myo, whatever you wanna focus it on, but literally this system can be duplicated for any major change you're trying to make in procedures within your practice. And then I think the last layer is   within your metrics, watch your marketing and figure out what needs to shift and change there. Brit, brilliant. Brilliant Brit. That's the one. Brilliant Brit. Brilliant Brit.   Britt (23:27) That's the one I like   more. That's the better one.   The Dental A Team (23:32) one   I'm gonna use. Brilliant Brit. ⁓ thank you or brainy Brit right but anyways thank you ⁓ for being here with me today for doing this. I knew ⁓ with the implementations you've done before with Sleep Apnea and Mayo you've worked with the you've worked with that before so I knew that you would have some great ideas so thank you so much for being here. I can't wait to hear from you on Saturday that you survived the Grand Canyon Rim to Rim happily and you're still smiling and you're just sleeping.   Britt (24:02) Maybe I'll stream my before and after. We'll see. Maybe even with Dental A Team. We'll see. It depends on how bad it is afterwards.   The Dental A Team (24:08) Yeah.   Oh my gosh, that's fair. Yeah, that's fair. You can at least share with me and then we can decide. everyone, go find your thing. What's your one thing right now? What are you going to put? This is something I've been living by. You guys, we can talk about the book. can Hello@TheDentalATeam.com and ask me for it. But what are you putting a 10x effort into? What's your 10x problem that you're putting 10x effort into? Choose that thing. Focus there. Go do it. Duplicate.   create a system that can be duplicated and have so much fun doing it. Again, if you need help with it, you have questions, you want recommendations, Hello@TheDentalATeam.com. We are all here to help. We all help answer those questions. So reach out and as always drop us a five star review below. We love to hear that this was implementable for you, that it was helpful and any ideas you guys have for future ones, we're always open to those. So Britt, thank you for being here. Listeners, thank you for being here and we'll catch you next time.

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