Podcasts about Sop

Behind the scenes, most business chaos doesn't come from a lack of skill... it comes from messy, non-existent systems. And if your client experience feels a little scattered, your clients are feeling it too.In this guest episode, I'm joined by Mariana from Pink Ocean VS... a systems strategist, community builder, and spreadsheet-loving creative to unpack how we can create client journeys that feel seamless, supportive and straight-up satisfying.Whether you're a virtual assistant, a creative service provider, or just tired of chasing your tail between bub's nap time and Zoom calls... this is your reminder that structure can be freeing, and systems can be soul-nourishing.Here's what we cover:The difference between delivering a service... and crafting an experienceThe emotional layer that sets great brands apartWhat systems every service provider actually needsThe low-tech, high-clarity magic of mapping your journeyWhy SOPs aren't just for big businessesGrab your post-its, open your Canva whiteboard, and tune in... this one's equal parts strategy and heartDOWNLOAD Free Canva Client Journey Map: https://whitedeer.com.au/ep215ABOUT MARIANA:I'm Mariana, founder of Pink Ocean Virtual Solutions, a digital operations service for service-based business owners who are ready to clean up the backend, stop duct-taping their systems together, and get back to doing what they're great at. I specialise in CRM setups (especially Moxie), digital declutters, SOP creation, and ongoing tech VA support.CONNECT WITH MARIANAInstagram: https://www.instagram.com/pinkoceanvs/Website: https://pinkoceanvs.com.au/"The Break" Newsletter: https://pinkoceanvs.myflodesk.com/podcastMoxie fortnightly newsletter: https://pinkoceanvs.myflodesk.comWatch on YouTube: https://youtu.be/l6s55Zjk3hYRead on the Blog: https://whitedeer.com.au/ep215/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Este episodio especial nace de una invitación de Alpina para conmemorar sus 80 años de historia. Y como toda buena historia, nos lleva a viajar por el tiempo. Vamos a hacer un recorrido por algunos de los hechos más importantes que han ocurrido en los últimos 80 años en Colombia y el mundo. Desde su creación en el valle de Sopó, Alpina ha crecido junto con grandes cambios que han pasado en la historia de la humanidad: desde el final de la Segunda Guerra Mundial hasta la era digital, pasando por hitos como el alunizaje, la caída del Muro de Berlín, el Nobel de García Márquez y la Constitución del 91. A lo largo de este tiempo, Alpina se ha convertido en una de las más famosas marcas y empresas de Colombia Notas del episodio  Este episodio fue patrocinado por Alpina, 80 años nutriendo un mañana delicioso El fin de la Segunda Guerra Mundial La Carrera Espacial en el siglo XX En el libro “Contracultura” explicamos todos los hechos de un mundo para la juventud El recibimiento del Premio Nobel de Gabriel García Márquez La Revolución Digital, uno de los grandes cambios de la historia

Your restaurant's most powerful marketing tool? The menu. In this episode, the team dives deep into one of the most overlooked yet powerful tools in your restaurant: the menu. From visual psychology and printing strategies to layout, material choices, and pricing tactics, this conversation is packed with practical tips to help you treat your menu like what it truly is—your #1 marketing and sales tool. You'll walk away with insights on font choices, color psychology, menu engineering, printing vendors, and even why leaving drink prices off the menu can increase profits. If you've ever shrugged off menu updates as an expense, this episode will change your mindset—and maybe even your margins. Key Takeaways: Your Menu Is Not an Expense—It's an Investment It's the first thing guests engage with when deciding how much to spend. A thoughtful, clean, and well-printed menu elevates perception and drives higher check averages. Design & Readability Matter Font size, layout, paper quality, and cleanliness all shape the guest's impression. Use negative space, legible fonts, and layout strategies like the Golden Triangle to drive selection. Strategic Printing Choices Use a local printer when possible—consider bartering or partnerships. Evaluate in-house printing if you need frequent updates. Menu holders, sleeves, and material durability should match your concept. Proven Profit Tips Use high-quality food photos for best-sellers (especially on laminated or in-house menus). Leave beverage prices off for pricing flexibility. Add visual cues to highlight high-margin items. Common Mistakes to Avoid Dirty or outdated menus, inconsistent updates, typos, or cluttered layouts. Overloading with too many items, especially in smaller operations. Practical Tools & Tech Use AI (like ChatGPT) to help write compelling, accurate menu descriptions. Establish an SOP for menu changes across online platforms, third-party apps, and POS systems.

In this conversation on AI-powered SEO workflows, Andrew Ansley joins The Simple and Smart SEO Show to share how smart marketers are using tools like Claude, ChatGPT, and automation platforms to save time and scale without hiring.From building SOPs in under an hour to organizing AI projects for sharper output, Andrew reveals how today's marketers can combine soft skills with machine intelligence to stay competitive—without burning out.Whether you're a creative entrepreneur, solo founder, or agency owner, this episode is packed with actionable insights to help you systemize your business and let AI do the heavy lifting.

How can biotech companies grow faster, smarter, and more sustainably in a turbulent market? In this episode, host Elaine Hamm, PhD, welcomes Katrina Rogers, CEO of Katrina Rogers Consulting, for a deep dive into the operational and regulatory strategies that help biotech companies succeed—without sacrificing speed, quality, or sanity. With over 25 years of experience in drug development, manufacturing, and quality systems, Katrina offers practical, actionable advice for startups navigating everything from FDA engagement to workforce development and standard operating procedure (SOP) creation. In this episode, you'll learn: What biotech founders need to know about recent shifts in federal innovation funding and FDA operations. How to attract, retain, and empower technical talent—without getting trapped in outdated hiring models. Why starting early with documentation and SOPs can save your startup from future chaos. Whether you're scaling up or just getting started, tune in for expert insights that can help you build smarter, grow stronger, and stay resilient in today's evolving biotech ecosystem. Links: Connect with Katrina Rogers and check out Katrina Rogers Consulting and The Bullpen. Connect with Elaine Hamm, PhD, and learn about Tulane Medicine Business Development and the School of Medicine. Learn more about the Biotechnology Aptitude and Competency Exam. Check out BIO on the BAYOU and make plans to attend October 28 & 29, 2025. Learn more about BIO from the BAYOU - the podcast. Bio from the Bayou is a podcast that explores biotech innovation, business development, and healthcare outcomes in New Orleans & The Gulf South, connecting biotech companies, investors, and key opinion leaders to advance medicine, technology, and startup opportunities in the region.

This Amazon FBA shower filter business has $10M in revenue, $2.5M in EBITDA, and up to 50% recurring revenue—but will Chinese tariffs kill the deal?Business Listing - https://quietlight.com/listings/16050561/

Systems and processes for your roofing company, simplified into 3 easy steps. These will help you turn chaos into clarity. Especially if the idea of sitting down and writing an SOP makes you wanna poke your eyeball out with a safety pin…If you've wanted systems and processes but don't know where to start, this new video will help you scale, get your life back, and give you the freedom to actually take a vacation.P.S. Are you interested in getting systems and processes in place in your business? Join us inside where we share our winning secrets to help each other dominate in today's fast-changing and unpredictable times: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman 

If you're telling listeners to 'find your podcast anywhere,' you might as well say 'find me nowhere.' We're joined by Hall of Fame podcaster Dave Jackson who exposes the digital real estate mistake keeping your brilliant content invisible. Dave reveals why your podcast needs its own front door (not a room in Spotify's overcrowded hostel), how to build that home without becoming a reluctant web designer, and the simple tweaks that transform visitors into subscribers—and subscribers into customers. Stop surrendering your growth to platform algorithms. Get Dave's blueprint for podcast website ownership that turns content into currency.Get started with PodPage: https://PodPage.CastAhead.net

Anggota Komisi I DPR RI dari Fraksi PKB, Oleh Soleh, meminta agar investigasi insiden Garut melibatkan banyak pihak, termasuk para pakar, agar hasilnya objektif dan dapat menghasilkan SOP baru yang bisa meminimalkan potensi jatuhnya korban jiwa.

¡Escucha esta clase magistral para recuperar tu salud hormonal! Rimas aparte, aquí está todo lo que necesitas saber sobre el síndrome del ovario poliquístico, más conocido como SOP.Posiblemente te suenen sus síntomas: acné, alopecia, vello en lugares donde no te gustaría ver ni un pelo (mentón, escote, patillas), reglas irregulares, problemas de fertilidad, sobrepeso, resistencia a la insulina...Si a esto le sumas que tener un diagnóstico certero es complicado, lo que consigues es que básicamente el SOP sea inSOPortable. Y quien lo sufre, lo sabe. Por eso hemos preparado este episodio que llega en forma de tabla de salvación. La doctora Faride Ojeda, ginecóloga y obstetra, y el nutricionista Edgar Barrionuevo nos visitan de la mano de @Sermujer para resolver todas nuestas inquietudes. El resumen: consejos vitales para grabarse a fuego. Palabrita de bloomer.Escuela de calor, el podcast de Bloom, abre sus puertas para ofrecer la educación sexual que nunca tuvimos. Presentamos nueva temporada en colaboración con SerMujer, con la participación especial de la ginecóloga Victoria de Diego. Escucha todos nuestros episodios y síguenos para estar pendiente de cuando se publique uno nuevo. Puedes descubrir más sobre nosotras en redes sociales buscando @bebloomers y en bebloomers.com

歡迎您用一杯咖啡支持我持續創作 : https://pay.soundon.fm/podcasts/a11a2120-4bc4-4fb2-813b-135bd96e5868 六個月的線上陪伴計畫報名表： https://forms.gle/HCX37hRPqFK24eh7A 「布姐的交誼廳。陪你聊人生聊職場」Line 社群 https://reurl.cc/36NWEL(密碼：love) 本集重點：3,000萬資金壓力下逆轉：藍太太因疫情與創業轉型，曾承擔3,000萬的資金壓力，靠著堅定信念與行動力重新站起來。女裝轉型包租代管：從原本女裝電商事業，轉型投入穩定現金流的包租代管市場。穩定現金流的選擇：選擇收租模式解決現金流困境，將經營風險降到最低。數字化思維拆解目標：設定30間房產目標，每間預估2萬元現金流，以終為始規劃實踐路徑。親力親為從零學起：裝修小白到自學監工與軟裝設計，藍太太親自摸透整個房產改造流程。以訂閱制邏輯經營包租：她將包租代管視為類似訂閱制的穩定收入模式，創造長期可複製的現金流。先理解再複製的管理哲學：從第一線實操建立SOP，確保後續快速擴張與團隊複製。女裝美學轉化為空間設計力：過去在女裝業多年累積的審美，完美延伸至房產空間設計。培養學員成功實踐：透過線上課程與實體加盟，已累積超過800位學員，其中超過150位實際投入房產事業。跨足知識工作者領域：成為知識工作者的「媽媽桑」，協助IP老師打造品牌與課程，開創教學與孵化新模式。 來賓 藍太太 Ruby Hung 房地產訂閱制陪跑計畫 https://class.ltthouse.com/courses/online-seminar 藍太太。她說。https://class.ltthouse.com/posts FB: 藍太太好生活 https://www.facebook.com/profile.php?id=61554710181978

★人氣畫家貓魚大膽嘗試全新風格★★為每位媽媽大聲喊出心裡話！★★超浮誇上翻頁，來幫媽媽「翻臉」★★當媽媽，就是笑中有淚、有累、再加點小崩潰★ 媽媽別生氣，我下次一定會乖乖的。下次一定！「喔不，這下慘了！」小男孩調皮的惡作劇，不小心惹媽媽生氣了！媽媽氣到大哭，一直哭、一直哭，最後竟然……貓魚用奔放跳躍的線條和色彩，畫出媽媽們翻天覆地的內心劇場：時而穩重，時而胡鬧；時而開懷大笑，時而眼淚往肚裡吞；時而滿腔熱血，時而「不當媽媽了」！而有時疲累的媽媽，只想縮小縮小直到消失不見，這時，又是孩子們的笑容與純真的關心，讓媽媽們一下子充飽電。這是貓魚的故事，也是獻給所有媽媽的一首另類搖滾！ ★本書特色★◆ 貓魚繪本創作大突破，挑戰彩色筆全創作！◆ 親子角色大翻轉！媽媽有時也是需要被照顧的大孩子。◆ 媽媽必看：情緒偶有小失控沒關係，爆炸、躺平、休息後，滿血復活！◆ 孩子必看：必考劃重點！「生氣媽媽」的正確應對SOP。  ◆ 翻臉真的就像翻書！超浮誇上翻頁，翻出媽媽的情緒三溫暖。 ☆★☆贈書活動看這裡↓↓↓‧名額：2位‧截止：5/16週五12：00節目終將公布通關密語，請至節目臉書粉專活貼文留言回答，就有機會抽重好書喔！按我去粉專抽好書！ 

Are you confused about the difference between the SBA franchise directory and the franchise registry and what recent changes mean for your brand's growth and funding? We are diving deep into urgent changes in franchise funding, specifically around the SBA Franchise Directory, a topic you can't afford to overlook.We are joined by Edith Wiseman, President of FRANdata. Edith is breaking down everything from what FRANdata actually does, think deep dives into franchisors and franchisees, and how this information is used by lenders, suppliers, and franchisors.And most importantly, Edith is sharing the critical difference between the Franchise Registry and the SBA Franchise Directory. If you've ever mixed these two up this episode will bring you clarity. And we are digging into why the SBA disappeared and why it's back with a June 1, 2025 deadline.Edith Wiseman is the President of FRANdata, a leading franchise market research and advisory firm. With over 24 years in the industry, she transforms complex data into strategies that drive franchise growth and innovation. A trusted advisor to franchisors, lenders, and Fortune 500 companies, one franchisor said, “We couldn't have grown to 1,000 stores and beyond without her and her team.”Recognized by Entrepreneur and 1851 as a top woman in franchising, Edith has held key leadership roles within the International Franchise Association, including Board of Directors, Executive Committee, and Chair of the Supplier Forum. She continues to support industry advancement through initiatives focused on emerging brands and equitable growth, including the Ascension Initiative and the IFA Education Foundation.So, if you are confused by the upcoming SBA Franchise Directory changes and what you need to know then this episode is for you!ResourcesFranchise Directory - https://www.sba.gov/document/support-sba-franchise-directoryFranchise Registry - https://www.franchiseregistry.com/Current SBA SOP - https://www.sba.gov/document/sop-50-10-lender-development-company-loan-programsBlog updates with summary of SOP changes - https://frandata.com/blog/Connect with EdithEmail - franchiseregistry@FranData.comLinkedIn - https://www.linkedin.com/in/edith-wiseman-281b6b/Call FRANdata - 800-485-9570Website - https://frandata.com/Episode Highlights:Understanding FRANdataDistinguishing the Franchise Registry and SBA Franchise DirectorySBA franchise directory changesEligibility and certification process for SBA Franchise DirectoryGuidance for existing and emerging franchisors and the SBA DirectoryKey recent SBA and lending changesConnect with Tracy Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale JBF Franchise System - https://jbfsalefranchise.com/ Email: podcast@jbfsale.com Connect with Shannon Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale

創業是許多人的夢想，台灣同時也是世界上「老闆密度最高」的國家之一。然而，走出粉紅泡泡後，數據指出，台灣僅1%的新創公司能活過五年！Bryan邀請點拾教練培訓創辦人石罡宇，聊聊他身為企業第二代，為何選擇不接班，另闢蹊徑、走上協助創業者的教練之路。從創業夢與現實落差、二代接班心理拉鋸，到打造「綠洲學程」陪跑創業者，他用七年時間陪伴超過450位創業者尋找方向、紓解壓力、調適心態。創業，真的適合你嗎？這集節目的對談也許能讓你好好想清楚！ 相關集數 【EP263 創業毀我三觀：聊聊創業之後，顛覆我原本認知的幾個觀念】 https://youtu.be/FAwmvbe8xBE 【關於點拾教練培訓】 點拾致力於打造協助創業者讓事業更好的創業平台，透過我們的課程、服務、資源，能夠讓事業點拾成金，之所以叫作點【拾】，是因為事業成果的關鍵在於是否將所學拾起運用。 點拾最新課程：https://point10coach.com/product-category/activity/ Podcast：https://reurl.cc/NYbaE6 IG：https://reurl.cc/aeZl77 大人學課程 【P088年輕上班族必備的流程圖繪製與SOP撰寫技巧】 https://reurl.cc/GnG4Kp 本集節目音檔後製、資訊欄文案，由【聲歷其境】製作。 什麼問題想問Joe跟Bryan嗎？提問&合作信箱：podcast@ftpm.com.tw 如果你喜歡我們的節目，歡迎贊助我們：https://bit.ly/3kskVsZ 如果你喜歡這集節目，歡迎到Apple Podcast給我們五星評價，並留言給我們鼓勵！ FB｜https://www.facebook.com/darencademy/ IG｜https://www.instagram.com/da.ren.cademy/ 大人學網站｜https://www.darencademy.com/ -- Hosting provided by SoundOn

Hormonas, SOP y Endometriosis con la Dra. Laia SánchezEn este episodio de Comiendo con María hablamos de salud ginecológica desde una mirada integradora, con la doctora Laia Sánchez, ginecóloga especializada en endocrinología ginecológica, Psiconeuroinmunología (PNI) y experta en cáncer de mama. Laia, fundadora de la clínica online Almabywoman, nos acompaña para resolver muchas de las dudas que rodean al ciclo hormonal femenino, el síndrome de ovario poliquístico (SOP), la endometriosis, la fertilidad y el papel de la alimentación en todo ello. 

This week we're hanging out at HREAM in SW Michigan to continue the conversation with Hempknight Melts! Featured on #078, there's been a lot of changes in his world since then! With Nectar Of The Gods going out of business, his entire SOP has been revamped! The new branding for the jars looks great as well! And we dive into a bit more of his background as both a hashmaker and individual! This episode was a lot of fun and it's always good to see how people adapt to the changes that occur in the world! Terps N ThingsHempknight Melts - Deathstar & Rainbow Belts Live Rosin@bearmountainstudios - Baby Geraldine - 10mm Micro RBR@wave_quartz - 10mm Mini XL Gyer SlurperPurple Blazer Gang Thank you to HREAM swapmeet for allowing us the space and energy to capture this conversation!Thank you for listening and please make sure you check out all of our social medias and subscribe to our YouTube and Patreon!https://www.instagram.com/terpenetherapypodcast/https://www.patreon.com/terpenetherapypodcasthttps://www.youtube.com/channel/UCIuE6pg63WB2dwZ--1SgTig/featuredDisclaimer: This is an educational Podcast with comedic attributes to educate and entertain the viewer about my Life. In this video, I walked around a few places and documented my experience, and gave each location a rating. In certain parts of the Podcast, My Visual Effects team used Green Screen and CGI (Computer Generated Imagery) to simulate smoke, for comedic effect and expression. There is no real smoke in this video, and every viewer of the Podcast knows this. This is not the main focus of the video, just as a comedic expression in this larger Podcast. My special effects team works hard to make everything realistic while leaving a hint of artistic expression, to make the smoke simulations noticeably fake. This Podcast has been endorsed as educational content to educate and teach the viewer. Thank YouSupport the show

Let''s break down how to optimize your Google Business Profile (GBP) to dominate local search—starting with the one thing most law firms get wrong: category selection.Get introduced to Clipper, a browser plugin that shows you exactly which categories your top competitors are using. Plus, get my full SOP for GBP optimization—complete with tools, templates, and step-by-step instructions tailored for competitive niches like personal injury law.If you're serious about local rankings and better LSA results, this is your next move. Get access to 100s of video trainings and templates for agencies for $199: https://theblueprint.training

Is your inbox overflowing? Are you losing track of tasks, deadlines, or team updates? Whether you're solo or managing a growing team, this episode is your go-to guide for choosing the right project management tool to reduce chaos and reclaim control. Join host Melissa Franks as she walks through the most common project and task management tools used by small businesses, startups, and creative teams—including Trello, Asana, ClickUp, Monday.com, Notion, and Airtable. She breaks down the pros, cons, ideal use cases, and the one question you must ask before choosing a platform. You'll also learn: The surprising origin stories behind your favorite tools (and why that matters) How to avoid overbuying software you don't need What kind of business each tool works best for Common setup pitfalls and how to assign ownership Melissa's favorite tools for ease, cost, and team clarity Whether you're task-based, creative, or managing high-growth operations, this episode will help you simplify your workflow and set your team up for success. It's time to stop relying on email chaos and move into structured, streamlined execution. 

En este episodio te ayudamos a entender tres términos que muchas veces se usan como sinónimos, pero que en realidad tienen diferencias importantes.

Talkin' Paint Podcast: How to Document Systems in Your Detailing Business: Work Less While Growing MoreThe episode of Talkin' Paint Podcast, Gabe Fletcher discusses how documenting business systems transformed his detailing shop from chaos to consistency. He explains why putting processes on paper is crucial for growth, allowing him to reduce his work hours from 75+ to under 40 weekly while increasing revenue by 30%. Gabe shares practical documentation techniques and emphasizes that "being irreplaceable doesn't make you valuable, it makes you trapped."Timestamp:00:22 - Detailing Growth Sponsor Message01:02 - Introduction to Systems Documentation03:02 - Why Document Your Shop Systems04:29 - Where to Start With Documentation06:06 - Practical System Documentation Approach08:25 - Morning Meeting System Benefits09:37 - Quality Check Process Implementation10:22 - Client Communication Timeline11:28 - Getting Started With Documentation14:43 - Detailer OS Facebook Group InfoSchedule a Discovery CallSign Up For The Detail Shift NewsletterSubscribe to Detailing Growth on Youtube Companies mentioned in this episode: detailing growth Detailing Growth Detailers OS Detailer OS Detailer OS Magnified Growth detailing systems, documentation in detailing, improving shop efficiency, detailing business coaching, sales process for detailers, documenting processes, PPF installation guide, ceramic coating techniques, automotive detailing strategies, client communication in detailing, SOP creation for detailing, business growth in detailing, effective detailing workflows, systems implementation for detailers, reducing operational chaos, maximizing productivity in detailing, training staff in detailing, client check-in process, optimizing detailing services, detailing growth strategies

According to research from Gartner, channel partners are crucial levers of revenue generation, accounting for up to 75% of revenue income. So how can you build efficient and deeply engaged channel partner relationships to optimize channel sales? Shawnna Sumaoang: Hi, and welcome to the Win-Win podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Jason Singh, the head of global partner marketing at Meta. Thank you for joining us. Jason, I’d love for you to tell us about yourself, your background, and your role. Jason Singh: Thank you very much for having me. So I look after partner marketing for business messaging, specifically at Meta, which is our conversational platforms around Instagram, WhatsApp, and Facebook Messenger. Being in B2B, marketing, sales, and marketing my entire life. We started in Australia and then moved over to Singapore and then New York about five years ago. What we do is three main things. We focus on ensuring that our partners have all the information that they need to be able to run their programs that they want to around business messaging. The second thing that we do is ensure that they have the right tools and materials. They’re able to grow their business. So that’s partner enablement, whereas where a lot of the Highspot focuses is within. And then lastly, it’s partner demand generation. So making sure that partners have the right investment from us, whether it’s time, dollars, et cetera, to be able to add fuel to their demand generation five. So those are three different programs that we have and where we focus a lot of our attention. SS: I’m excited to have you here, Jason, as a fellow marketing leader, and as you mentioned in your introduction, you have extensive experience across multitudes of regions, including Australia and Asia, and you really have a global perspective on how to bring the channel partner ecosystem to life? How has this diverse background shaped your approach to channel enablement? JS: The role that I have now is my first full-time role where I focused purely on partners previously being in and out of partner marketing and partners as a key audience over the past 15 years. But I took on this partner marketing leadership role officially about 24 months ago. And one of the things that I found out in that, firstly in the first 90 days, I think I met our top 35, 40% of our partners because I didn’t want to assume what they needed to know and the information they need to have and the formats that they needed to have it in and read rates of emails and, and downloads of contents. And I didn’t wanna assume. And so I spoke to a lot of them and it was super, super interesting that there were hardly any patterns. If you spoke with APAC partners, you would think you’d be able to put them into a category if you spoke with India partners similarly versus Latam, Spanish speaking Latam versus Brazil, North America… There weren’t really any regional patterns or trends. It was only when you looked at all partners globally, were you able to look at how partners operate and start compartmentalizing them into different groups, which would then give you a cohort to then cater around in terms of enablement, content, information, demand generation, et cetera. So I think one of the things that, having a diverse background where I. Help me to figure out is don’t assume in the first place, don’t assume more partners are the same. When I, when I was based in APAC, you would think Southeast Asia would be compartmentalized North Asia, so Japan, Korea, China could be compartmentalized and there we have these sub regions within the APAC region where we say, oh, okay, they operate the same, but it’s actually quite different. And so I think that really helped me coming into this global role because I was able to remove that assumption that we have these groupings, these cohorts, that because they’re based in certain regions, because they’ve got certain demographic attributes which are similar, but they’ll work the same way. And so instead of relying on those assumptions, what we did was just net new partner discovery, speaking with partners, getting, building really strong relationships with a lot of our great partners, and then figuring out what those groups are outside of. Demographic regional assumptions. SS: I love that you went in there unassuming and just really kind of learned what the partner ecosystem needed in today’s fast pace evolving environment. What would you say you were hearing are maybe some of the top challenges in channel partner sales and how are you addressing some of these challenges? JS: There is so much opportunity for the channel that they often struggle with. Prioritizing opportunities. If you look at any one of our partners, they partner with us somewhat exclusive, but many partners, partner with a number of other technology providers, and then within each technology provider there are end number of products of go-to market motions of incentives of programs. That they could be a part of. And within each of these standard operating procedures, there are processes, there are portals, there are hubs to sign into, passwords, usernames to remember. And then you’ve got the teams within these organizations that they need to make sure that they’re building relationships with the incumbent partner teams, the the senior leadership marketing teams like myself, et cetera. So it’s no surprise that when you speak to a partner that they’re often doing this. Inner calculation in their head around how important is this? Is this opportunity right now? Is this new product that we’re launching, A new program that we have is our H two market development fund, which we’ll launch in June. How important is this to me right now in the near future and in the long term? And how do I figure out what level of resources to invest? And that could be turning up to a meeting, that could be turning up to a webinar, or that could be. Injecting a couple hundred thousand dollars. That is, I would say by far, the most top of mind thing right now with our channel partners is. What is the actual opportunity with this thing that we’re being positioned with right now, and what do we need to do around this? SS: Yeah, absolutely. Kind of building on that, what do you believe are the key building blocks then for being able to foster really strong and effective partnerships with those channel sales teams? JS: I mean, I think I touched on that first point a little bit, so I’ll expand. Not assuming firstly and not doing groupings or categorization by those assumptions is super important because all of our partners operate probably a little bit differently to how we expect them to operate. The second bit is, I’ll speak my partner marketers lens specifically is learning about how these partners operate. You’ve gotta know who these partners are. You have to build relationships with partner marketers, salespeople, alliance managers. Marketing operations people within the partners. I’m very fortunate to have built a pretty strong relationship with probably about 40 or 50 people within our top 40, 50 partners in different partner groupings for our strategic partners, our tech partners, our service partners, where I’m starting to build a little bit more relationships now with our agency partners as well. And so I’m starting to get a really strong idea about how these partners operate. When I say how they operate, I’m talking about what are their incentives, what are their KPIs? What are the needles that they’re trying to move? Number two is how they actually work internally. So what are the processes? What are the procedures? What are the operating models? What are the systems? What are the tools that they use internally to help them get their work done? And lastly, it’s what are their expectations and what are their needs from us? What do they actually need right now? And that could be something as simple as one of the biggest things that we did. I think last year we’ll start rolling out more decks in Google Docs because we found that a lot of our partners wanted Google Docs because that’s how they operate and wanted the option of Google Docs as well as PowerPoint. And that subtle shift made, I don’t know, 10 partners to be able to work with our content from. Four days, two instantly because from Highspot, they could download that and ship it straight away, or just share organically within Highspot as opposed to having to download it, manipulating it, and then distribute it. And so you’ve really gotta invest the time and the effort to intentionally want to learn about your partners. It’s not a tick in the box of, oh hey, I can show my leadership that I met with 10 partners in Q1. It’s you being able to represent the partner voice. Across all of the different touch points that you have within the organization, whether that’s building content, building plans, talking with leadership. I would say once you get them out of email into a WhatsApp group or a WhatsApp chat, that’s where the real sort of connection happens, and that’s when you can start, like what I do now is when we’ve got a new piece of content, a new program that we’re building, I will take a screenshot of that and I’ll send it to about 12 different people from a different partners on WhatsApp just to get their input and they’ll respond very quickly within a couple hours globally, and they’ll start tell me what they like, what they don’t like, how it’ll work, how it won’t work, and that sort of instant feedback loop that I get with the partners have been cultivated over six months of getting to know them. So I won’t provide like three things that you need to do. I’ll provide, I’ll make it super simple with. The P zero thing that you need to do is build a relationship with your partners, really intentional, meaningful relationships with your partners and get to know them. SS: I think that’s fantastic advice. Jason, to shift gears a little bit, you developed a framework — Learn, Adopt, and Grow to keep channel partners engaged, kind of beyond the onboarding portion of coming on with Meta. Can you tell us more about this framework and what each of the phases entails? JS: Definitely. Before I took over partner marketing, we had a really strong content development arm, but we, we lacked a little bit in the structuring of our content and from a partner point of view. Some of the feedback that we had from our partners when I took on the role and start a meeting with them was, got too many assets on there. There’s there’s too much stuff. We don’t know where to start. One of the assumptions that we made internally actually right at the start was, oh, we need to split this by product type partners, want to know individually by products. And that’s when we sort of paused a little bit. ’cause that didn’t make a whole bunch of sense to me and a few of the other folks in my team. And we went to our partners and plus it didn’t specifically tell us this, it was very clear that partners had different levels of maturity. And within their teams there were different levels of maturity. So partner A may have a sales team that’s super advanced, but their marketing team hasn’t yet really been enabled on business messaging on WhatsApp Messenger or Instagram Direct. And so what we decided to test was how do we group our programs, our content, our materials that aligns with partner maturity. So we split these in, into three different cohorts of partners. Number one, they’re the partners that just kicked off, just finished onboarding, like you said, and, and they’re looking to learn. They’re looking to learn about the products, the platforms, the incentive, our programs, how we go to market. It’s a learn phase. And so we built this category of, of learn, and we started mapping almost, I think two years ago or 18 months ago, we started mapping all of our 101 content and then the second one is adopt. We notice that a lot of partners have at that stage now where they want to, they wanna kickstart some stuff. They wanna launch some programs. They wanna launch a sales program around WhatsApp. They wanna launch a campaign. They want to do internal education. I. Show globally around education, around meta business messaging, and this is all around how do they get from zero to one. And so that was around adoption or expansion where partners have finished that learn phase and they’ve decided they’ve onboarded and they’ve internally prioritized business messaging. Sort of the tier one things of the, what they wanna do. And so in here is a lot of sales materials, marketing materials, program materials to help them to get from zero to one and launching stuff. And so we do things like sales toolkits. We do things like partner ready campaigns, which are campaigns that marketing teams within our partners can give to their. Campaign team and you’ve got landing page designs. You’ve got social media kits, we provide Figma files, co-branded assets, everything that you need. Basically 80% of the stuff that you need to launch a marketing campaign or a sales campaign. And then lastly, we’ve got Grow. Grow is made up of a series of programs that have fairly high investment but are built purely to 10 XROI or ROI. And this is where we partner. We wanna make the programs available. All of our partners, but there’s pretty strict qualification, uh, or eligibility criteria to be part of one of these programs. But essentially these are programs where a partner’s already pretty successful. They know how to sell business mission. They know how to pick the concept and the product they’ve got runs on the board. They’ve got considerable pipeline or revenue already, and they’re looking at options for meta to help them grow this to 10 x, 50 x to a hundred x what they’re already doing. And so that’s grow. That’s when you’ve already mastered. The learn. You know all about the product, the platforms, the programs available to you. You’ve already started driving product adoption or portfolio adoption using our tools, and now you’ve got that. You’ve got a good run rate, but you’re wondering. How you can actually really blow this up. So that’s, that’s our growth phase. And we’ve probably got about 15 to 20% of our partners, I would say, are in there. I would say the lion’s share 50, 60%, 50% probably in that middle bucket. And we’ve got another maybe 15% right now in Learn. But as we expand our partner ecosystem and we open up our ecosystem to different types of partners. Marketplace partners, commerce partners, agencies, et cetera. We will see them starting at learn. We’ll see a lot more people or that waiting shift a little bit more to learn. And then over the course of six months to a year, we’ll see them starting through that process. SS: I love that framework because it really helps kind of guide them through their evolution and their journey with meta. So that’s amazing. And you know, on a similar note, you actually spoke at Highspot user conference last year and you had shared that relevance and timeliness are key to driving adoption with channel sales teams. How do you ensure these elements are really embedded into all of your programs? JS: It’s a hard one. Um, relevance for me focuses on, it’s a three-legged stool. Relevance is all about making sure that the CONT is, I would say firstly it’s format and it’s probably a little bit reversed from how. The majority. Think about it. I think about format, because again, knowing our partners, and this comes with knowing the partners, there are a hundred things that a partner could be doing in any given day. If they’ve decided in half an hour to focus on something related to partner enablement, what I look after and they open up a document and it’s not in the format that they need. So they’re expecting a one pager because I’ve called something intro to x. They’re expecting a one pager, but it’s an 80 page SOP that’s in Microsoft Word that, that they’ve gotta open up on their mobile device and look through it. They’re gonna close that window and they’re not gonna spend the time necessarily finding the thing that they want. They’re gonna shift their mind into focusing on something completely different. So format for me in terms of relevance is key. Making sure that when we launch something, it is in the format that it needs to be in. We have a really strong understanding about the length, the detail within that document. We have a really strong understanding in the time of the day and the mental mode that a part of the audience is gonna be. When they open up this document, are they looking for something really quick that they can share with something? Are they gonna be expecting something really detailed, which they can absorb and then distill for other teams? Are they gonna be looking for something on the go, on the way to a client meeting? And so format number one is, is big for me. And relevance the other legs, uh, of that stool would be. I would say I would include timeliness within that. It’s making sure that we are producing things within the right timeframe requirements of that audience. And so what I mean by that is often what you’ll see with teams is they launch things in phases. You’ll wanna enable a partner on a new product, and you’ll have this phased out over a 12 month period. Quite often that’s done based on the requirements of the internal team and not what the partner’s requirements actually are, and so you’ll almost enable them 20% to do what you want them to do because you’ve got other things coming in phase two, phase three, what we like to do is we like to build our phase one. We used to also launch in phases. We build our phase one point of view. But then we share that with the partners and say, hey, is this the MVP that you need? Like we think it’s these four materials. Do you actually need something else? And they’ll give us feedback. We do this formally, but we also do this informally through like our WhatsApp groups, as I mentioned before. And they’ll come back and say, hey, that ROI calculator that you’re building for phase three, we’d love that in phase one, which we’ve got some pipeline right now that we can accelerate to closure if we were have to show them a stronger ROI through some sort of tool. And what you’re building is perfect for us and so we will recalibrate internally to try and build an asset that’s in phase two, phase three into phase one. Or they’ll say, hey, we don’t actually need this narrative right now. We’ve built this PowerPoint deck already. We’ve got what we need. You can push that out for some other partners that may not be at the stage right now. So again, like having a good understanding of the partner, but also just sharing with the partner, having partners at the core of what you’re actually building in your development cycle is part important and part of and timeliness. And lastly, would be how you launch. So we talk about relevance in terms of making sure got the right format of the materials, the right details within each of the specific assets. We talk about timeliness. I’d say lastly, it’s how you actually launch something. We’ve had to get pretty creative about how we launch certain programs and just projects and and campaigns internally. The main reason being, as I mentioned before, partnered with a hundred things that they could be doing, and so you have to ask yourself, how do you cut through the noise? With those 101 things that partners have to think about every given day, and it could be soft launching, it could be launching with a smaller group of partners, building a case study around partner success, and then using that to launch to the other 80% of partners. But thinking a little bit more creatively around how you launch something so they can build internally. And understanding about how this particular thing is important to me right now is relevant to me right now. Versus the other a hundred things that got going on. SS: I love that approach and clearly it must be working because you guys have recently increased the number of partner organizations that are engaging with Highspot by 21%. I’d love for you to walk us through that journey. What strategies played AQ role in driving these results? JS: Yeah, I mean it’s, it’s kind of, we mentioned before around a format, format launch and, and timeliness. When I joined the team in this specific role, having worked with partners before in various roles and be being a partner to a lot of organizations previously as well, I understood the importance of a content management system. You know, we have typically you have partner managers that. Manage your top under know 10, 15, 20% of partners, but then you’ve got this medium tail and this long tail that you need to activate and you do that through documentation. We had a pretty good Highspot experience previously, but again, there was, there was little organization done around it. And so the first thing I kind of did was, you know, take off my, my partner marketing hat and put my partner hat on access Highspot and go. Let me do the top five to 10 things that a partner would need to do, and I had that list after chatting with the partners in my first 60, 90 days, and I noticed that almost every single one of the top 10 things that a partner needs to do was a real struggle in Highspot and not because of the tool, but because of how we had structured our Highspot experience. It wasn’t aligned to how partners want to actually use it. And so we focused in 2023. In the early part of 24, we predominantly focused on three things. We focused on content, making sure we did a pretty comprehensive content audit. I think we had about something like six and a half thousand different assets on Highspot, and so we did a complete content audit. We removed the stuff that we didn’t need that needed to be archived. That was just, I think it was, was three groups. It was remove, archive, update and keep. Something like that. A key thing for me on the next phase was on the user, the more of a visual experience. Ours was good. It was a little bit more out of the box and I feel we working with some of our internal brand teams, we could prove that to be a little bit more similar to some of the other partner experiences that our partners have. On some of the other portals that we have, just a partner portal, a partner center, our partner hub. And so we work to bring in some of those brand elements from Meta and WhatsApp and our different platforms into Highspot. We’re able to do that with one of our partners. And then the last thing we did was test, though we updated our content. I’m a big stickler for content naming and having a really strong naming taxonomy and nomenclature around how you name your content. And if you ask my team or the team that we work with, I’m always pushing the team. If there’s something, if there’s an asset that’s, that I feel is not named correctly, people aren’t gonna click on that. So what’s the point of even building that asset if it’s not named correctly? People need to be really understand what they’re getting themselves into when they click on an asset. And so we did our content audit. We update a lot of our content. We renamed almost every single asset once we had archived. A lot of the assets rebuilt the design of our complete Highspot experience. We had different groupings, different categories, and then again, we had partnered as part of this journey. So we tested this with partners and we said, hey, if we had this, what do you think? A lot of these were just workshops with partners moving certain things around saying, hey, if we put this here, does that work? We put this here, does that work? And then we launched, we soft launched, I think to about 20% of our partners, we saw some good results and then we, we had launched for everyone else. I mean, we saw an initial spike straight away when we launched because we’ve completely redesigned high spot and it’s great experience and you’re gonna get a lot of people organically come in and say, hey, I wonder what this is about. So we saw a spike in the first two weeks, but after that, that’s when we started. We saw the drop after the spike, and then we saw the gradual. And importantly for us, we wanted partners that don’t visit us at all to start visiting our Highspot experience. We wanted more people within our partners visiting Highspot as well. And so eventually over the six months, we started seeing like a really steady, nice, gradual ramp up. And then some of our other metrics, the time spent on HighSpot, the number of things that they’re downloading, number of things that they’re opening, so views, a lot of these started improving. The challenge now is that now we’re getting really strong adoption on Highspot. We’re starting to see teams wanting to upload more and more content on it because we’re starting to see the value of a lot of the foundational work that we’ve done. And so whilst we don’t, obviously we don’t gate content, but we do wanna make sure that everything that’s uploaded. Is super intentional and is aligned with the risk of enablement program that we have. So it’s a good problem to have. SS: Absolutely. That is a great problem to have. And so, aside from some traffic, and you did talk about a couple other key metrics, but I’d love to understand, how do you think about the metrics that you need in order to continue to measure and optimize your channel enablement strategy. JS: If you’re kind of first principles that, and think about why do we have Highspot experience in the first place to enable our partner ecosystem. We have a partner ecosystem within business messaging which is evolving and growing. We’re expanding to, if you say we have about 12 different types of partners in their ecosystem, we’ve got really strong activation with. Probably a quarter of them. And we’re now focusing on evolving our partner ecosystem into the rest. And so our partner marketing goals are always aligned to our partner ecosystem goals and our channel goals in general. And then with end partner marketing, our enablement goals are aligned with what our channel strategy is. And so right now what we’re focusing on is ensuring that as we expand our private ecosystem to new and different type of partners. When they’re ready for enablement, we start taking them into that learn phase of the learner grow model. That experience is really positive for them, and it’s almost a page turner type experience where they’re really excited to move into the next phase, or really excited to be shown a different asset or for another asset to be uploaded and email to them and say, hey, you think you’re really like this? And so really key for me is ensuring that whatever, whatever I’m doing, whatever my team’s doing, is aligned completely to a partner ecosystem strategy. SS: I love that. And do you have some wins that you might be able to share? What are some of the initial business results that you’ve seen on Highspot specifically? JS: Look, I don’t have the numbers off the top of my head, but there were two things that we wanted to do. We wanted more partners, more net new partners on it, so partners that spend zero time on it and we can see from our dashboards that we build, I wanted to see more partners on it. ’cause that for me was, and they’ve been enabled on a Highspot before. They’ve got access, they’ve got a license, they know how to use it. They’re just not using it. And so for me, that was a real win to start seeing Partner X that hasn’t visited Highspot in three months to start seeing them, oh, hey, we’ve got one person from Partner X now in Highspot last month, and now I’ve got two people. The average time they spend on the platform was 60 seconds. Now it’s three minutes. Now it’s six minutes. But that was a great personal win for me because that’s almost, for me, that was proving them wrong. Initially, they had probably visited it and not enjoyed the experience, and in their mind it was something that I didn’t really need. And so for me to be able to turn that around with that team and rebuild the experience of them to say, oh, it’s actually pretty good now, that was a really great win for me because that’s turning a detractor into an advocate, which is just, just a, a great personal goal to have. And the second thing is starting to see people, I suppose we’re seeing people spend more time on it. We’ve got a hypothesis around why they spend more time on it is because we’ve got less content on there. Now, I don’t know exactly how many assets, but it’s not, it’s not close to 6,000 anymore, but there’s less assets on there. So the discoverability is far better. They can find the assets that they want. When they go into the search field and they search for something, they don’t come up with 40 different assets. It’s 12, which is manageable. And so they’re spending more time within those assets. So now we see new partners using it and existing partners using it more and better. The two things that we focus on, we’re seeing those move up into the right, which is great. We wanna start looking into different sorts of measures of success. This year we are looking into, you know, again, as I mentioned with the part ecosystem, how do we launch to a new partner type? Which is new, and so we haven’t done that yet. On Highspot, we had a bunch of partners already enabled on business messaging through a different portal. Then when we adopted Highspot, we moved them to there. But we’re gonna start looking at things like sharing. We’ve recently started using digital sales rooms, which is something that we didn’t do last year, and we’re testing about five to six different things with digital sales rooms. That’s a really powerful feature. We haven’t figured out exactly where, where the superpower is for us to use digital sales rooms. But once our pilots are finished, we’ll probably have a hypothesis there. But yeah, I think the metric for us this year is we know our partner numbers are gonna still go up and into the right. It’s gonna slow down a little bit our growth, but we know we’re in the right direction. So our other measure for success is how do we deepen our partner’s experience with Highspot? We know we’ve only scratched the surface of what Highspot can do for us. So we’re looking into what are the other things that we need to do, and also importantly, how do we connect the Highspot experience with some of our other tools that we have, and starting to integrate it more into the partner experience that we have versus a standalone CMS, which a little bit it is of now, but I know that’s something we’re working on with your team. SS: I love that. Jason, last question for you, and I don’t think we could. Get away from talking about AI these days. It’s everywhere. And at the conference you were at last fall, I know you were excited about some of the AI innovation that we, we showcased there, but I’d love to hear from you, how are you starting to envision AI playing a role in further enhancing your channel partner enablement strategy moving forward? JS: I mean, the buzzword of the year, right? It’s a little bit hard right now. We’ve just finished our foundational rebuild of Highspot, and we’re at a really comfortable stage with what we’ve delivered to our partners and the operations around it, including, you know, governance. Measurement content, strategy, et cetera, like when a really good spot there. I think there are some operating models around AI that make sense for our partners to want to lean in towards. When you talk about enablement, which we’re at different stages of exploring, I think the most powerful one would be how do we get the right content? It comes down to timeliness and relevance as we spoken at the start. How do we get the right content to the right partner at the right time? And so that’s more generative content enablement, if you will. And that’s tough because you need, you need sort of metadata to support that. But I think if you were to ask our partners what’s the main thing that they would want from AI and channel enablement or partner enablement, it would be, hey, be really useful instead of me looking for the, the asset for you to actually know that I need this asset right now or group of assets. I think that would be the main thing that they would want. And I get it. So we’ll get to that stage at some point. But right now we’re, we’re definitely focused on maintaining our strong grassroots and foundations right now, and then looking at more sort of piecemeal. Additions to that. So things like digital sales rooms, things like making it easier for them to be able to share content with their end clients on the go, which is one of the ask that they’ve sent from us. And so those are the few things that we’re focused on this year. SS: I love it. Jason, thank you again so much for joining our podcast today. I truly appreciate you sharing your insights and experience. JS: Of course. It’s been great. Thanks a lot, Shawnna. SS: To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

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Ideas to expand AI application.  Subscribe Apple | Spotify | iHeart Radio The Next Evolution of AI for Agencies: From Prompt Engineering to AI Agents Most people think of AI innovation as learning to use ChatGPT and asking the right questions to get the most effective answers. While prompt engineering certainly has value, it represents only the beginning of AI's potential for agency operations. The next evolution—AI agents—offers significantly more sophisticated capabilities that can transform agency workflows. Agents are a more specialized application of artificial intelligence designed to perform specific tasks based on user-defined parameters. How is this relevant for agencies? Unlike general-purpose AI tools, which provide responses based on a broad range of inputs, AI agents can be customized to understand and execute particular functions. They can be trained to understand particular clients, recall campaign histories, apply agency-specific methodologies, and operate within defined strategic frameworks. This means that agency teams now have the ability to develop custom AI agents trained to operate according to specific requirements. The resulting tool works much better compared to just a conversation with ChatGPT. AI-Powered Employee Onboarding For agency owners interested in exploring AI agents, the process is remarkably accessible. Starting on the ChatGPT platform, users can simply select "create," name their agent, and begin training it with relevant information like branding guidelines, past success stories, and common client challenges. In her case, Khushbu also uses AI agents for onboarding new new team members dreading the prospect of reading through extensive standard operating procedure (SOP) documents. However, it's still a vital part of their training, so Khushbu thought of updating the process and making it more dynamic by training an agent to be an SOP expert. She fed it all the SOPs and instructed it to answer only the questions asked to it without searching the internet. This way, the SOPs are the agent's knowledge base, never defaulting to the web for answers. After implementing this system, Khushbu conducted a comparative test by providing new team members with both traditional SOP documentation and access to the AI agent. The new team members were fascinated by the idea of not having to go to a supervisor with their questions and maybe feeling inadequate. Instead, they can ask as many questions as they like without feeling judged. This efficiency not only saves time but also allows team members to focus on more strategic tasks rather than getting bogged down in repetitive information retrieval. Expanding AI Agent Applications in Agency Operations Quality Assurance Automation AI agents also excel in quality testing and following precise procedures consistently. You can program an agent to follow detailed checklists, ensuring that all necessary steps in a process are completed efficiently, thereby saving time and resources while maintaining high standards. Khushbu suggests implementing a fallback strategy for comprehensive quality assessment. When an agent encounters limitations in its testing capability, it should clearly document: Which items it successfully evaluated Which items it couldn't assess Specific reasons for any testing limitations This strategy delivers substantial efficiency gains even when complete automation isn't possible. If the agent can only check 300 out of a list of 500 points, it has still reduced the amount of work for the assigned employee to do by 200 points. Creating an AI Agency Within Your Agency Furthermore, you can program agents to work a specific role within your team and have several agents to communicate with each other. In this sense, you can build an AI social media team, with a CMO, strategist, tester, etc, and automate 90% of the marketing process. With AI agents generating ideas, testing concepts, producing initial drafts, and evaluating performance metrics, the human team can then focus on selecting optimal approaches, refining creative elements, and adding the distinctive perspective that differentiates the agency's work. Competitive Intelligence Automation Finally, it's also a great way to automate the research needed in your particular industry. If you want to know what your competitors are up to, just program an agent to do that research for you and present a summary of the campaigns they're running and you'll be saving a lot of time. A Wake-Up Call for AI-Reluctant Agencies Right now it seems every day there are new ways to integrate AI into your agency services and it can be as exciting as it can be overwhelming. Just remember that this technology has the potential to make your life easier in many ways, and that's how it should be used. As organizations explore the potential of AI tools, try to remain open-minded and proactive in seeking out innovative solutions. Khushbu encourages listeners to look beyond the mainstream offerings and discover the myriad of tools that can enhance their operations. By doing so, they can position themselves at the forefront of technological advancements and operational efficiency. Refusing to use AI nowadays would be like refusing to use the internet back in the late 90s. The technology is already here so there's no going back; It's only a matter of whether or not you're willing to adapt and not be left behind. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Episodio con Natalia Díaz, nutrióloga clínica y host del pódcast de raíz, donde hablamos sobre microbiota, disbiosis intestinal, el famoso índice glucémico, hábitos para mejorar la salud digestiva, cosas a evitar en acné, resistencia a la insulina y alimentación en síndrome de ovario poliquístico. También nos contó sobre la nutrigenomica, estudios para ver cómo metabolizamos ciertos nutrientes y la dieta personalizada basada en lo que tu cuerpo necesita, suplementos en SOP y errores comunes al querer bajar de peso. La parte dos del episodio se sube en el pódcast de raíz, donde ella me entrevista a mí sobre dermatología. Espero que disfruten tanto el episodio como yo.

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss MCP (Model Context Protocol) and agentic marketing. You’ll learn how MCP connects AI tools to automate tasks—but also why technical expertise is essential to use it effectively. You’ll discover the three layers of AI adoption, from manual prompts to fully autonomous agents, and why skipping foundational steps leads to costly mistakes. You’ll see why workflow automation (like N8N) is the bridge to agentic AI, and how to avoid falling for social media hype. Finally, you’ll get practical advice on staying ahead without drowning in tech overwhelm. Watch now to demystify AI's next big thing! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-what-is-mcp-agentic-ai-generative-ai.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn – 00:00 In this week’s In-Ear Insights, let’s talk about MCP—Model Context Protocol—and its applications for marketing and what it means. Katie, you said you have questions. Katie Robbert – 00:13 I do. I saw you posted in our free Slack group, Analytics for Marketers, towards the end of last week that one of the models had MCP available. When I see notifications like that, my first thought is: Is this something I need to pay attention to? Usually, you’re really good about letting me know, but I am a fully grown human who needs to be responsible for what I should be paying attention to and not just relying on the data scientist on my team. That was my first gut reaction—which is fair, because you’re a busy person. I like to keep you very busy, and you don’t always have time to let me know what I should be paying attention to. So that was problem one. Problem number two is, yes, you post things typically ahead of when they become more commonplace announcements. I saw a post this morning that I shared with you about MCP and agentic marketing processes, and how it’s going to replace your SEO if you’re doing traditional SEO. For some reason, that raised all of my insecurities and anxieties. Oh my gosh, I really am falling behind because I like to tell people about getting their foundation squared away. If I’m being really honest with myself, I think I focus on that because I feel so lost when I think about AI, agentic processes, MCP, N8N, and all these other things. So I’m like, let me focus on what I know best. But I am now in the boat where I feel like my boat is trailing behind the giant AI yacht. I’m dog-paddling to try to keep up, and I’m just not there. So help me understand a couple of things. One, what is MCP? Two, we’ve talked about agentic AI, but let’s talk about agentic marketing processes. And three, how is someone who isn’t in the weeds with AI every day supposed to not sit at their desk and cry over all of this? Those are big questions, so maybe let’s take them one at a time. All right, let’s start with: What is MCP? Christopher S. Penn – 02:36 Okay, MCP stands for Model Context Protocol. This is something initially advanced by Anthropic, the makers of Claude. It has since been adopted as a standard by OpenAI and now by Google. Sundar Pichai announced at Google Cloud Next last week that the Gemini family will adopt MCP. So what is this? It’s a way for a generative AI model to interface with other systems—a process called tool handling. MCP is a specific kind of tool. You create an MCP server that does stuff behind the scenes. It can be as simple as reading files from your disk or as complicated as using a bunch of SEO tools to optimize a page. It makes that keyword tool available in a tool like Claude Desktop. You could call the tool something like “Make a Katie Joke.” That would be the tool name. You would build an MCP server that talks to an LLM to do all these things behind the scenes. But in Claude, it would just appear as a little tool icon. You’d say, “Hey, Claude, use the Make a Katie Joke tool to make a joke that Katie would make,” and it would talk to that MCP server and kick off all these processes behind the scenes. So think of MCP as a kind of natural language API where, in a conversation with ChatGPT or Claude, you’d say, “Hey, write me some Google Ads with the Google Ads tool.” If you’ve built this tool for yourself or use one of the many free, open MCP servers available (which have data privacy issues), you can add new capabilities to generative AI that the tools don’t have on their own. The thing is, you still have to know what the tool does. You have to build it if it doesn’t exist, integrate it, and know when you should and shouldn’t use it. So as much as it may feel like you’re falling behind, believe it or not, your expertise is actually more important than ever for this. Even though we have MCP, N8N, and workflow automation, all that is software development. It still has to conform to the SDLC. You may not write code, but you better know the SDLC, or you’re going to waste a lot of time. Katie Robbert – 05:19 That’s helpful to know because, again, this may be—let me back up for a second. The information people share on social media is what they want you to see about them. They’re presenting their best selves. I understand that. I do that too as a representative of the company. That’s my job—to represent the best parts of what we do. And yet, my non-professional persona looks at what everyone else is sharing and thinks, Oh my gosh, I really am falling behind. And yet, here I am. My posts are right up there with the others. It’s like, no, I’m not. So I think that’s a little bit of the psychology of where a lot of people are feeling right now. We’re trying our best to look like we know what we’re talking about, but on a daily basis, we’re like, I have no idea what’s happening. So that’s part one. Now I understand what an MCP is. In a nutshell, it’s kind of like a connector between two systems. The commercial version is Zapier—a lot of marketers use Zapier. It’s like, how do I get my data from this place to that place? It transfers information from one system to another. Interestingly enough, I was at the animal shelter we work with yesterday, talking with the executive director. One of the problems she’s trying to solve is that she has literally hundreds of tabs in different spreadsheets of inventory at the shelter. They’re moving to a new shelter, and she’s trying to figure out where everything goes. I was describing to her a system—which doesn’t exist yet—that could include what you’re telling me is an MCP. In a very short version, I explained: We could take all your spreadsheets with all your tabs (which are basically your categories), put those into a database, and then layer generative AI on top of it with some system instructions. Your staff takes a picture of whatever’s been donated. Generative AI recognizes, Okay, that’s two bags of dog food, one thing of wet food, and some pee pads. It looks like those go in Room 121 with the other things, and it adds to the database. I was explaining this process without knowing what that connector was going to be. I said, Let me go back and talk to Chris about it. But I’m fairly certain that’s a thing that can exist. So it sounds like I was describing something I didn’t have the terminology for. Christopher S. Penn – 08:12 Exactly. Right now, here’s the thing—and this is something the LinkedIn hype crowd won’t tell you. As the average user, let me show you what the “getting started with MCP” quick start for non-technical users is. This is from Claude’s website: For Claude Desktop users, get started using MCP in Claude Desktop. First, install Claude Desktop. Second, go into the config file and edit this JSON. Katie Robbert – 08:41 You’ve already lost me. Christopher S. Penn – 08:42 Exactly. Oh, by the way, you also need Node.js on your computer for this to run properly. So when someone says MCP is the future and it’s so easy—well, yes, if you’re a technical person, that’s true. If you’re a non-technical person, this is useless because you’re not going to sit there and install Node.js just to configure a pre-built MCP server. You and your company—if you want to use these capabilities—need to have some IT resources because this is just straight-up IT. This isn’t even AI. This is just, Hey, you need these components in your kitchen before you can cook anything. As cool as MCP is (and believe me, it is very cool), it also has a very high technical bar of entry. So when you see somebody saying, Hey, this is the new AI-enabled MCP SEO, well, yes, that’s true. But what they’re not saying is, you’re probably not going to do this on your own if you’re a non-technical marketer. It’s a business ploy to say, You should hire us as your SEO firm because we’re AI-enabled and we know how to install MCP services. Like, yeah, I can do that too. I just don’t advertise it because it’s kind of a jerk move. Katie Robbert – 10:13 But I think that’s an important point to raise—not that you’re a jerk, but that a lot of us struggle with feeling like we’re not keeping up with AI because of these individuals—professionals, thought leaders, futurists, content creators—who put out this information: This is the future, this is how you’re going to do it. I can probably accurately describe agentic AI, but I couldn’t build it for you. And I think that’s where everyday marketers are struggling. Yeah, I think now I finally understand the concept, but I have no idea how to get started with the thing because there’s nothing out of the box for non-technical people. It’s all still, to your point, a lot of software development, a lot of IT. Even if it’s just installing things so you can get to the drag-and-drop, asking people to suddenly update their config file is maybe one step beyond their technical comfort zone. I just—I know the purpose of this episode is to understand more about MCP and agentic marketing, but I’m struggling to feel like I’m keeping up with being able to execute on all these things that are happening. Because every day, it’s something new, right? Christopher S. Penn – 11:54 So here’s how you get to MCP usage. First, you have to have the basics. Remember, we have the three layers we’ve talked about in the past: Done by you—You’re copy-pasting prompts. There’s nothing wrong with that, but it’s labor-intensive. If you’ve got a great prompt and a way of doing things that works, you’re already ahead of 95% of the crowd who’s still typing one-sentence prompts into ChatGPT. That’s step one. Done with you—How can you put that in some form of automation? We’ve talked about N8N in the past. I’ll give you an example: I put together a workflow for my newsletter where I say, Here’s my newsletter post. I want you to translate it into these four languages. It sends it to Google Gemini, then writes the updated versions back to my hard drive. This saves me about 20 minutes a week because I don’t have to copy-paste each prompt anymore. This is workflow automation. Done for you (Agentic)—To turn this into an MCP server (which makes it an agent, where I’m not part of the process at all), I’d add the MCP server node. Instead of saying, When manual start (when Chris clicks go), you’d have an MCP server that says, When a generative AI tool like Claude requests this, run the process. So, Claude would say, Hey, here’s this week’s newsletter—go make it. Claude Desktop would recognize there’s an Almost Timely Newsletter tool (an MCP server), send the request, the software would run, and when it’s done, it would send a message back to Claude saying, We’re done. That’s how MCP fits in. It takes the whole automation, puts it in a black box, and now it’s an agent. But you cannot build the agent without the workflow automation, and you cannot build the workflow automation without the standard operating procedure. If you don’t have that fundamental in place, you’re going to create garbage. Katie Robbert – 15:59 I think that’s also helpful because even just thinking about the step of translation—I’m assuming you didn’t just say, Hey, Gemini, translate this and accept whatever it gave back. You likely had to build system instructions that included, Translate it this way, then here’s how you’re going to double-check it, then here’s how you’re going to triple-check it. That to me is very helpful because you’re giving me confirmation that the foundational pieces still have to happen. And I think that’s where a lot of these content creators on social platforms talking about MCP and agentic AI are skipping that part of the conversation. Because, as we’ve said before, it’s not the fun stuff—it’s not the push-the-buttons, twist-the-knob, get-the-shiny-object part. It’s how you actually get things to work correctly. And that’s where, as a regular human, I get caught up in the hype: Oh, but they’re making it look so easy. You just do the thing. It’s like the people on social who post, Look how perfect my sourdough bread came out, but they’re not showing you the 17 loaves and five years of trial and error before this perfect loaf. Or they’re faking it with a mock background. I’m saying all this because I need that reminder—it’s all smoke and mirrors. There’s no shortcut for getting it done correctly. So when I see posts about agentic marketing systems and SEO and email marketing—You’re not even going to have to participate, and it’s going to get it right—I need that reminder that it’s all smoke and mirrors. That’s my therapy session for the morning. Christopher S. Penn – 18:33 And here’s the thing: If you have well-written standard operating procedures (SOPs) that are step-by-step, you can hand that to someone skilled at N8N to turn it into a workflow automation. But it has to be granular—Click here, then click here. That level of detail is so important. Once you have an SOP (your process), you turn it into workflow automation. Once the workflow automation works, you bolt on the MCP pieces, and now you have an agent. But here’s the danger: All these things use APIs, and APIs cost either time, money, or resources. I’m using Gemini’s free version, which Google trains on. If I was doing this for a client, I’d use the paid version (which doesn’t train), and the bills start coming in. Every API call costs money. If you don’t know what you’re doing and you haven’t perfected the process, you might end up with a five-figure server bill and wonder, What happened? Part of MCP construction and agentic AI is great development practices to make your code as efficient as possible. Otherwise, you’re going to burn a lot of money—and you may not even be cash-positive. Katie Robbert – 21:27 But look how fast it is! Look how cool it is! Christopher S. Penn – 21:36 It is cool. Katie Robbert – 21:38 Going back to the original question about MCP—I read a post this morning about agentic marketing systems using MCP and how it’s going to change the way you do SEO. It said it’s going to optimize your content, optimize for competitors, find keywords—all of which sounds really cool. But the way it was presented was like, Oh, duh, why am I not already doing this? I’m falling behind if I’m not letting the machines do my SEO for me and building these systems for my clients. This conversation has already made me feel better about where I am in terms of understanding and execution. Going back to—you still have to have those foundational pieces. Because agentic AI, MCPs, generative AI, shiny objects—it’s all just software development. Christopher S. Penn – 22:59 Exactly. It’s all software development. We’ve just gotten used to writing in natural language instead of code. The challenge with shiny objects is that the people promoting them correctly say, This is what’s possible. But at a certain point, even with agentic AI and MCP automations, it’s more efficient to go back to classical programming. N8N doesn’t scale as well as Python code. In the same way, a 3D printer is cool for making one thing at home, but if you want to make 10,000, classical injection molding is the way to go. New technology doesn’t solve old problems. Katie Robbert – 23:47 And yet, it’s going to happen. Well, I know we’re wrapping up this episode. This has been incredibly helpful and educational for me because every week there’s a new term, a new thing we’re being asked to wrap our heads around. As long as we can keep going back to It’s just software development, you still need the foundation, then I think myself and a lot of other people at my skill level are going to be like, Whew, okay, I can still breathe this week. I don’t have to panic just yet. Christopher S. Penn – 24:23 That said, at some point, we are going to have to make a training course on a system like N8N and workflow automation because it’s so valuable for the boring stuff—like keyword selection in SEO. Stay tuned for that. The best place to stay tuned for announcements from us is our free Slack group, Trust Insights AI Analytics for Marketers, where you and nearly 5,000 marketers are asking and answering each other’s questions every day about data science, analytics, and AI. Wherever you watch or listen to the show, if there’s a channel you’d rather have it on, go to trustinsights.ai/tipodcast to find us at all the places fine podcasts are served. Thanks for tuning in—I’ll talk to you on the next one! (Transcript ends with AI training permission notice.) Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

Ready to grow your TPT business but unsure if you should hire help or improve your systems first? Janice Cook, owner of Cook Family Resources, brings her unique perspective as a project manager who works with both teacher entrepreneurs and virtual assistants to share what really works—and what doesn't—when building your team.After 12 years as a music teacher, Janice found herself in the online business world and quickly became the go-to person for managing projects when other TPT sellers needed support. Her position gives her remarkable insight into both sides of the hiring equation, seeing firsthand why some working relationships thrive while others fail miserably.We dive deep into the four essential elements you must have in place before bringing on help: clear communication channels, documented standard operating procedures, time allocated for feedback, and clarity about who's bringing the expertise to the table. Janice explains why jumping into hiring without these foundations often leads to frustration on both sides, wasted money, and the dreaded "hiring horror stories" that make entrepreneurs hesitant to delegate again.You'll discover practical advice for determining when you're truly ready to hire, how to choose the right communication systems for your team, and what questions to ask yourself before writing that job description. Janice also shares her insider perspective on finding the right match for your specific needs, whether that's through referrals, specialized freelancers, or more cost-effective solutions.Whether you're considering your first hire or looking to improve your existing team dynamics, this conversation will help you create the systems that make delegation successful, allowing your TPT business to grow in a way that's both purposeful and sustainable.Get your ticket to the Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYfGet Janice's Free Hiring Guide: https://www.cookfamilyresources.com/hiring-guide/Check Out Janice's Book Club: https://www.cookfamilyresources.com/summer-book-club/Check Out Janice's Instagram: https://www.instagram.com/teacherjaniceva/Check Out My YouTube Channel: https://www.youtube.com/c/laurenfultonMy Instagram: https://www.instagram.com/laurentschappler/My Other YouTube: https://www.youtube.com/@LaurenATschFree Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 Support the show

In this episode of the De-stress Your Business podcast, Alexis Kingsbury shares insights from his ACCA Roadshow presentation on how to build scalable systems, delegate work, and enhance client experiences in accountancy practices.    Using real-life examples, Alexis discusses the necessity of processes, common pitfalls, and strategies for improvement.    Learn how to effectively onboard new clients, improve recruitment, and create a thriving business environment with less stress.    Get actionable tips and hear inspiring stories of how effective process implementation can transform lives and businesses.   00:00 Introduction and Importance of Processes 01:40 Challenges in Recruitment and Onboarding 03:47 Personal Journey and Business Success 07:12 Common Struggles in Accountancy Practices 11:22 Strategies for Hiring A Players 14:37 Making It Easy to Do a Great Job 20:47 Client Onboarding Process 25:09 Key Takeaways and Conclusion   ---   Helpful resources: Participate in the research and get your FREE playbook: https://airmanual.link/get-your-SOP

I'm doing a first for my business in 2025...sharing quarterly recaps and income reports!In this first-ever quarterly income report, we'll get into how we achieved $115,655 in revenue with over $88,000 in profit while building Web Designer Pro to $346,459 in annual recurring revenue.Highlights include:• Moving course sales pages from joshhallco to webdesignerprocom, including transferring all course reviews using Senja• Launching Web Designer HQ, a centralized directory for all SOP templates, email scripts, and resources• Creating audio versions of three courses available as private podcast feeds for Pro members• Introducing Brock, an AI agent for Web Designer Pro that helps members find resources and get coaching• Planning course revamps for DNS and SEO courses plus developing a new model site• Celebrating nearly selling out the first Web Designer Pro conference with 36 out of 40 tickets sold• Breaking down revenue streams: $85,000 from Web Designer Pro memberships, $15,000 from sponsorships, $8,186 from affiliate income• Maintaining a lean business model with just $27,600 in quarterly expenses, including team costs and taxesI definitely challenge you to look at your own business numbers quarterly, even if you don't share them publicly. Take time to celebrate your wins and analyze what's working and what's not!- Josh

在太魯閣事故四週年當天，《報導者》獨家揭露，2024年12月15日19時18分，一列區間車停靠高雄內惟站時發生疏失，列車超出月台3節車廂，當下司機員未遵守SOP通報，擅自改動ATP模式逕行倒車。所幸後方區間車在美術館站等待，未釀追撞事，而台鐵公司直到5天後，收到旅客投訴展開調查才知情。 火車「開過頭」不是小問題！2005年JR西日本福知山107人死亡的超速出軌事故，導火線就是司機員停站開過頭，為了「追回誤點」而釀禍；就在5年前，台鐵已發生過一次司機開過頭未通報、自行倒車的嚴重事件，同樣的問題為何一再發生？ 今年6月23日起，台鐵將實施新票價，平均漲幅達到26.8%，相隔30年首次調漲，或許有助台鐵財務體質健全，但民眾更想知道的是，大眾運輸安全性能否同步向上提升？ 製作團隊｜詹婉如、陳思樺

Feeling like rejection is closing doors on your ground marketing efforts? What if it could be your secret weapon instead?In today's episode of the Ground Marketing Series, we're exploring the misunderstood realm of rejection, redefining it as feedback rather than failure. Through a blend of down-to-earth examples and actionable tactics, we're learning how practice owners and marketing teams can convert rejections into golden opportunities. Drawing from personal experiences, we demystify the reasons behind common rejections—from automatic no's by gatekeepers to the fear of change among decision-makers—equipping you with the insights to turn these hurdles into stepping stones.We'll unveil effective strategies like the "Coffee Drop" and "Customer Referral Play" to thaw the initial frosty interactions with potential partners. We'll dissect typical rejection types, providing countermeasures and a strategic three-step framework for cracking the "no" code. Each rejection, whether reflexive or cautious, is navigated with a value-first approach, ensuring a positive relationship. Wrapped with a real-world case study, this episode reaffirms the power of persistence and strategic finesse in transforming every negative into a partnership in ground marketing.What You'll Learn in This Episode:How to interpret rejection as feedback, not failure.The common reasons why marketing efforts meet resistance.Strategies like the "Coffee Drop" for connecting with gatekeepers.How past experiences influence current rejection responses.Techniques for maintaining relationships despite initial rejection.A step-by-step approach to counteracting different types of "no."Insights into crafting value-oriented propositions.A real-world application through a detailed corporate case study.Press play and let's learn how to turn every "no" into a strategic partnership opportunity!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Other Mentions and Links:‍Organizations:American Marketing AssociationHarvard Business Review‍Businesses/BrandsWalmartSalesforceMcKinsey & Company‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: Overcoming rejection in ground marketing.Now rejection is not failure. It's feedback. Every rejection in ground marketing is a data point that tells you something about your approach, your value proposition, or your target audience. And the biggest mistake practice owners and marketing teams make is personalizing rejection, rather than seeing it as an opportunity to adjust, refine, and improve.So let's talk about the real reasons rejection happens in ground marketing. Understanding rejection at its core removes the emotional stink and allows you to adjust strategically. So that's why we're gonna get down to the real reasons first, number one, and this one is huge. It happens all the time.Gatekeepers are trained to say no. Now this is a statistic from the Harvard Business Review. 90% of cold approaches in sales and marketing are met with an initial rejection because gatekeepers have been conditioned to filter out non-essential interactions. So they've been trained on the interactions what they need to do.And anything else besides that, they're just trained to say no, they don't wanna mess up, And a lot of the times in ground marketing, I wanna say this is like above 90%. The reason you get no is 'cause of this. Mainly because you're speaking to the wrong person first and foremost.So if you do your strategy or your script and you talk to the gatekeeper, They consider that interaction most likely a non-essential. They're like, I don't know what's happening. What do I do? This is above my pay grade. No. I think I've spoken about this in the past many times, but.I remember when I wanted to, ground market and provide a specific service and get in front of a lot of the warehouse members at a Walmart center. It's like a Walmart distribution center. It wasn't an actual Walmart. Huge, thousands of employees. And I tried getting in many times and I would ask to speak to HR, human resources.Can I speak to hr? Can I speak to hr? That's just me thinking, right? Common sense hR would tell me no. I would get their voicemail a lot and still a no. And it wasn't until I spoke to someone who was pretty awesome at HR and they said, oh, we don't handle that. We only handle the front end of Walmart, like the actual store.You wanna speak to the logistics center? Let me transfer you. They transferred me to the logistics center and then I just said, Hey, can I speak to someone there who's in charge of maybe HR or maybe they're your supervisor?They passed me to the supervisor and guess what? Within the first just ask.I said, Hey, love to see if I can provide more services. Could we do like a lunch and learn like an event for the day? You're like, yeah, sure. Come on by. We'd love to have that. It was a lot thousands of employees, but it worked. It's 'cause I was speaking to the wrong person from the get go.And you can just give up from that point on and then say, okay, you know, it doesn't work to get into the warehouse or distribution center at Walmart, but it does. It does, as long as you're speaking to the right person first and foremost. And then from that point on it continues. So here it's gatekeepers are trained to say no.And that's a good example, that gatekeeper was the wrong person, first and foremost to speak with. And at the same time, all they know is just to say no if they don't know anything else. So the solution is you wanna bypass the auto rejection by making your presence non-threatening and value driven. So instead of selling, introduce yourself in a way that benefits them immediately.This is going to disrupt their autopilot rejection and gets them to lower their guard. So number two, the lack of perceived immediate benefit. Now, this is a statistic by Salesforce research.72% of decision makers only engage in partnerships they perceive as immediately beneficial to their customers or employees. So the solution tie your offer or your approach directly to their top priorities. you're gonna have to do a little research for that. Three, fear of extra work or change.This is a statistic by the McKinsey and Company Group, and it's 85% of businesses avoid change unless it's easy to implement and requires little to no effort on their part. The solution make it effortless for them to say yes. And four, they've had a bad experience with another dentist. This is a statistic by the American Marketing Association, but 76% of businesses that reject a partnership do so because of past negative experiences with similar offers.The solution address this head on now. We're gonna dive into some scripts right now. Okay. On how to do this. So how to make businesses want to work with you without ever talking about yourself first. That's the key. You don't wanna go in there and saying, Hey, we're the new person down the street. Hey, does anybody here need a dentist?Hey, we're taking on new patients. That's all you. That's the mistake you're making already. If you are making that, you wanna walk in without ever talking about you first. so these scripts, they're gonna trigger curiosity, establish trust, and subtly make businesses feel like they owe you something reciprocity.Remember, that's one of the principles in ground marketing without ever pitching your dental practice up front. So number one, we used to do this all the time. It's the coffee drop. This is for any business with a gatekeeper. This is an in-person strategy. Okay? So the target is any business with a front desk staff.It could be gyms, daycares, retail stores, even corporate offices. And the goal is to warm up the gatekeeper, disrupt their automatic no, and create an opening for future interactions. Now the script is the first visit. You're disrupting the automatic. No. You are walking in maybe with a coffee holder and a smile or just a coffee in hand and you're saying hey, how's it going?Yeah, I know you're busy. I just wanted to see if you guys wanted some free coffee. Actually, no strings attached. We just appreciate everything you all do here and our practice does a kind eat every day for a business in our community, The gatekeeper's gonna say, oh yeah, wow.Thank you so much. I appreciate, what's your business? Where are you located? Who are you? Right? They may even say no. If they say no, that's perfectly fine. They're still gonna ask, who are you? And then who's gonna shrug casually and just say, you know, I just know that the front desk teams keep business running and I know we appreciate our front desk, and I wanted to show you that today.And continue right Now, not only do they have their guard down, but they feel, oh man, this person really understands what I'm going through. Maybe they might be having a bad day that day and you are the sunshine that just came in. But this works because gatekeepers lower their defenses. When they see that you're giving, not taking reciprocity kicks in, they feel inclined to engage.They will engage no matter what. Even if they say no, they'll say, oh wow, thank you. No, you know, I appreciate that. Thank,it'll be just as good as if you did bring in their coffee and then they associate you with positivity, making future conversations much easier. So once that happens, let's just say you just established it.You're like, okay, cool. After that, you know, you leave, you don't feel like poking the bear or anything like that. 'cause maybe they're busy, they're talking to someone, you just drop off their coffee. At least you have a second date. Now you can follow up and say, Hey, last time I was here, I meant to ask, do y'all do any events for the employees here?Remember, they associate you with positivity. Your future conversation is happening right now, and now it's easy for you to ask, Hey, do y'all do anything for your employees here? Do y'all have an employee's benefits day, a health fair? Could we do something like that? Do y'all have a employee wellness month in the newsletter?You can ask anything at this point on your next visit. Now they're sharing their business and you can strategically introduce your practice. Okay, so that's like a one-two step. That happened all the time, and it took me a while to realize it's a one-two step. I would come in all the time. Hey, I love what you guys are doing here.If you want, going to the coffee shop right next door from you. Do y'all want anything? Yeah, sure. You know, I love that. Oh my gosh. Yeah. No, no. Thank you. I appreciate it though. Okay. I just know you guys are super busy and sometimes I know our front office is like, I wish I had AFR coffee right now and I'm just thinking about you guys.So that's all. We tend to do a kind deed for a business out here every day and you're like, oh man, well, who's your front office? Where are you from? Where are you located? Right. And then you kind of continue to talk more and you can actually, at that moment, even if they say no, still. do the ask, right?Do y'all do any events for the employees here and so forth? But a lot of the times they might get busy, the phone may ring, whatever, right? Then you can just say, okay, bye room, and then they'll know. Wow. he was literally just asking me for if I wanted free coffee and that was it. That was awesome. And come back in a day or two and then say, Hey, real quick. I wanted to come by and see if you guys do any events for the employees. I meant to ask you that. I forgot. Sorry. Easy breezy. They'll be super open from that. Okay. Now number two, the customer referral play. This is for gyms, salons, and wellness centers.The target is businesses that benefit from having more customers, Make them see you as a referral source before they realize they can refer people to you. the script is, you're gonna walk in casually creating curiosity, right? You're gonna say, Hey. I've been hearing some great things about you guys.A couple of my patients have been talking about how much they love coming here, so I figured I stop in and see what the buzz is all about. they're gonna be intriguing. They're gonna say, oh, really? That's great to hear. And they might talk a little bit more, and then you say, yeah, you know, they were raving about a specific service that they provide.And then you're gonna say, I get a lot of people asking me for recommendations on places like this. So I just wanted to check it out for myself. What makes this place stand out and then you continue. Right now, that's the key right there. I get a lot of people asking me for recommendations on services or places like this.They don't know if it's just one person who asked you, or a million people who asked you. They just see, oh wow, is a referral source. They can provide me with a lot of customers or whatever. Right. This works because they now see you as a referrer first, not someone trying to sell them something.Second is curiosity builds. They want to explain why they're great, so make sure you ask what makes this place stand out. Third, they will naturally ask what you do, making it easy to bring up your practice organically without fail. A thousand percent. When you say, I get a lot of people asking me for recommendations, especially you say, A lot of our patients ask us about recommendations on places like this or your services, 1000%.They will ask you, what do you do? Or where are you located? Now you can follow up before leaving. You wanna use reciprocity to get a referral, right? You can continue to say, you know, I love what you guys are doing here. Do you have anything I can give to my patients in case they're looking for an mention of service, right?That they offer. They're gonna get you a folder filled of stuff, their business cards, and we both know those business cards that they have are just sitting in the back collecting dust, but now they have a reason to give it to you. So don't feel bad or don't feel like, oh man, just gimme one. If they wanna give you a hundred, let them give you a hundred.Don't feel bad about it. Most likely they'll give you like 10 or 20, but You could put 'em in hygiene kits if you want. You can feature a month or whatever. But that is your opportunity for the follow up ask, right? Where you're like, Hey, could I ever bring you guys any of our information as well?And then boom, they feel obligated to ask for your info in return, or they will feel obligated to take your info and return without even actually feeling obligated. It's just a nice deed, right? So that's the number two. Number three, the secret shopper play for retail and local businesses. Now the target is mainly coffee shops, retail stores, boutiques, things like that.And the goal is to make them feel like a VIP and subtly, subtly position yourself as someone who sends them customers. walk in with genuine curiosity, and then you're gonna create exclusivity. You're gonna say, Hey, you know what I was just over at. And then continue with saying, and they mention that this is the best place in town for mention a specific product or service. So now I have to see for myself how incredible this place is. And then stop there. They're gonna say, oh wow, thank you. Yeah, we love doing business with them, or we like them too, or who mentioned it over there, and you're just gonna be like, I don't remember their name.Right. And then continue with it and say, oh wow, that's great to hear. I think people love us because. Then they're gonna mention reasons too. Then you say, yeah, that makes sense. I feel like more people should know about this. Do you guys ever do collaborations with other local businesses? No. Boom. They're either gonna say, yes we do, or no, we don't.If they say, yes we do. Cool. Can I participate? And they say, no, we don't. Oh man. We always do, collaborations with other types of businesses. Would you ever be interested in doing one? Then they're gonna say yes, right? Yeah. You know, We've been thinking about it and so forth. It works because you make them feel special.They now associate you with bringing them business, and they start thinking about partnerships before you even mention your practice. So they're already thinking of partnerships. Yeah. You know what? I can definitely do a partnership. We've thought of doing a partnership, but let's make something happen.And later in the conversation you can follow up. You know, You can say, I love supporting local businesses like yours. If you ever want to do something fun together, I'd be all in. Actually, you know what? We're only picking three businesses this quarter for a free wellness initiative. Could I save you a spot?Boom, right then and there, right? If you're already creating a partnership, a collaboration, it's gonna be happening. And then once they say yes, as you're leaving, you can say, Hey, could I ever give you some of our information too, as well, right? That way you can look us up a little bit more for your customers, and then just provide them with more things.Doesn't hurt to do that. But this gives them a sense of being afraid of missing, especially if you say, we're only picking three businesses this quarter for a free wellness initiative. Should I save you a spot? Number four, the Business Insider play. This is for corporate offices and HR managers.Now, the goal is to make them feel like an exclusive insider in their own company. You are gonna walk in with an observational comment, and you're gonna use the fear of extra work to your advantage, right? You're gonna walk in and say, you know, I was just talking to someone who works here. They were raving about what a great place this is to work.So I had to stop by and see for myself, what do you guys specialize in? Boom. They're gonna say, oh, wow, that's so great to hear. You know, we really focus on boom, right? They may ask, oh, who are you speaking with? And then say, you know what? I can't think of their name right now, but likethey were super excited about it and they mentioned equality.They were super excited about it. They were really warm. They were awesome. They were.talking it up and I'm like, man, I gotta go check this place out and so forth. once they say, you know what we really focus on, and then they're gonna mention their company culture. You're gonna say, you know, that makes a lot of sense. So if someone was new here and wanted to make the most of their experience, what's the one thing they should know about this place? And then they're gonna mention their specific things about their corporation and so forth. And it works because you instantly build trust because you're not pitching anything.They see you as someone who understands their culture, and they will start seeing you as an insider, making them more likely to say yes later. Now, a follow-up move you can have later in the conversation is, I love hearing about workplaces that actually care about their employees. Do you all do any cool perks for your team?If you mention, oh my gosh, I love hearing how you guys take care of your employees and everything you've taken into consideration for them and their needs. Do y'all do anything for your team, for your employees? Do you have any cool perks? Do you do a health and wellness day? I don't know, something like that, right?But just the best thing you can say is, do you all do any cool perks for your employees, for your team? And then they're gonna let you know everything they do. Now you can do two things. You can say, oh. What, What it cost or how can I be a part of any of that? Just hand out everybody, some freebies too. And then they're gonna ask well, what do you do?And so forth, right? And then boom, it'll be easy breezy from there. So you can do that, or you can say, okay, cool. Awesome. Could we ever host something here? We have quite a bit of patience and I know a lot of your employees, have questions about some specific procedures that we offer. Then they're gonna ask, okay well, what do you do?And then you can continue and boom, you might be able to host your own event. So those are the two things you can do, right? Participate in one of their events or host your own event with them, or provide some type of perk for their team. Now, the final takeaway for this is flip rejections into wins by controlling the narrative.Most businesses reject partnerships, not because they don't need them, but because they fear extra work, competition, or wasted effort. So by using curiosity, reciprocity, and effortless value, you position yourself as an ally, not a solicitor. So remember, the key thing is give before asking, create exclusivity so they feel grateful to work with you and make your offer seem like a zero effort perk.Rather than a commitment. Now, the chapter two of this, we're gonna discuss the psychological breakdown of rejection types, right? So rejection is not a one size fits all. Each type requires a custom response. So I know what you're thinking with the scripts that you heard. You're like, oh man, I'm just gonna use that one script sometimes for all the rejections.And you cannot, right? We've discovered this the hard way. there's about three types of rejections. The ground marketing scenario number one is the reflexive, no, it's an automatic rejection. The cause is an automatic response. They're not even listening to you. An example.No, we don't allow, allow soliciting, right? You just walk in. The solution is interrupt the pattern and it works because it disrupts their automatic no response and forces them to reconsider like thecoffee drop example. You're walking in, you're giving them coffee.That's it. And then once they say no, or maybe they might say yes, right? And continue on with their day. You can come back and they're used to it. They're, oh man, you're here again. What's up? it disrupts their no, and they will be more open to you, providing more information.they're gonna ask more information about you. It's one of the best ones. Number two is the cautious, no. This one's a trust barrier. They don't fully trust your offer yet, or they don't trust you yet. the solution is remove competition from the conversation.You're not replacing their current Provider. You're adding value. So remember that. And then number three is the busy no. And that's a timing issue. They're overwhelmed and don't have the bandwidth for your offer. They say, not now. We're swamped. The solution, acknowledge their situation and ask for something quick.You respect their time, making them more receptive later. So there is a three step rejection counter attack framework that's chapter three here, right? Every rejection is an opportunity to refine your strategy. Number one, you wanna pause and acknowledge the objection, why this step is critical.Psychological insight, right? People feel validated when their concerns are acknowledged. The next thing is when you resist the urge to argue or sell, it disarms their resistance, and then you acknowledge them. Acknowledgement lowers their defenses, making them more likely to reconsider. Now, this is a statistic by the Harvard Business Review, but 67% of people are more likely to continue a conversation if.Their concerns are first validated instead of immediately countered. So let me give you an example of something wrong. The business says, we already have a dentist we refer to, and you say oh, you have them, but we're way better than them. This is wrong. You've now positioned yourself as a competitor, making them defend their existing partnership, and it puts them on the defensive.Making it less likely, they'll engage. The right response would be, oh yeah, you know, I totally get that. That's incredible. A lot of businesses I talk to say the same thing, and then you continue, right? It works because you validate their decision. They don't feel like they have to defend it. You keep the conversation open instead of shutting it down, and it makes them more willing to listen to what you have to say next.You can follow up with that sentence by saying, Hey, outta curiosity, what do your employees love most about that partnership? Boom. And you continue, The conversation. Then you find the cracks, and then you see where you can be the solution to those pain points. Now you've turned their rejection into a conversation starter.Next, you wanna pivot to a value first approach. This step is critical. When people feel they're gaining something rather than being sold something, they are far more likely to engage. If rejection doesn't come with a loss, they are more open to new possibilities. A Salesforce research statistic says 83% of people are willing to listen if they see an immediate low effort benefit.So lemme give you the wrong way to do this. The business says we're not interested. Then you say, well, let me just explain why our practice is different. That's gonna fail. They don't care about you yet. They care about what they gain. So you're trying to overcome the rejection instead of pivoting the conversation.So the right response is, if they say, we're not interested, you're gonna say totally fine. By the way, do you guys ever do anything for the employee wellness days? They're gonna say Employee wellness days, no, not really. What are you talking about? Why? They're gonna say no reason. Just have something that might be cool for your team and I I can drop it off next time if you like.This works. You shift away from your offer and make it about them. Instead, you create curiosity, making them more open to your next visit, and you frame yourself as someone bringing value, not pitching a service. Once they engage you now have a chance to build value naturally. And then the final thing is you can follow up in a non-threatening way, right?In value-driven way, 80% of sales require at least five follow-ups, yet only 8% of salespeople persist past the first rejection. Following up is key with any marketing in general. But especially with ground market, you've got to follow up. Life happens to many people, you need to follow up.The key to successful follow-ups is making them feel effortless and organic. the key mistake people make is they never follow up or they follow up to aggressively. So let me give you an example of a wrong way. Maybe you're returning in two weeks and you say, Hey, I just wanted to check back and see if you're ready To start referring patients to us, that's gonna fail you. They immediately feel like they're being sold something. and it's all about you, not about them. The right way is, Hey, I was in the area and I figured I'd drop off a few of these free hygiene kits or a few of these free travel hygiene kits for your team.Just a little something to say. Thanks for all you do, and that's it. The business is gonna say, oh wow. Thanks. That's really nice of you. You're gonna say, no problem at all. And by the way, I saw something the other day that reminded me of our last conversation. Mind if I ask you a quick question? This works because if you give them something before they're asking for anything, it feels natural, not like a sales follow up, and it creates an opportunity for a real conversation.You can follow up by saying, you know, by the way, if any of your customers ever need a good dentist, let me know. I'd be happy to take care of them. You can present them with a specific offer or a new patient exam or whatever incentive. Right now, they are offering to refer people to you, which is the key.That's what you want, and there's many, many other things we can do, right? Rejection doesn't mean never, it means not yet. The key is knowing how to change the dynamics of the interaction so that the business sees you as a valuable partner instead of a solicitor. We can leverage reciprocity, the psychology of reciprocity, and it works fantastic, right?And a way you can do this the right way is maybe you're targeting a gym that initially rejected your partnership. Now if that happens, you can say, Hey, I was grabbing some snacks from my office and figure your team could use a little fuel. I know how hard you guys work here. So I just wanted to say thanks.And then hand them over some bottled waters and protein bars. Staff is gonna say, oh wow, that's so nice of you. Thank you. You didn't have to do that. You are gonna say in a nonchalant way, it's no big deal. I love what you guys are doing here. Actually, quick question. Do you ever run into members asking about teeth grinding or jaw pain and then this is gonna work, right?Or they're cosmetics or teeth weening. Now this works because you're giving, before asking, triggering the psychological need to reciprocate. It doesn't feel salesy. Makes them more likely to engage. The question naturally transitioned into your services without being pushy. So works fantastic. You can also use tactics like scarcity and urgency as well, right?You can say, Hey, we're only selecting three businesses this quarter for our no-cost wellness initiative. I mean, I know you guys have such a great team. I love to include you. Can I save a spot for you? That's one, and there's many, many more, right, that you can adjust to in this scenario, which is gonna be done in a later episode.How we can go to businesses that maybe perhaps we messed up before we started listening to these episodes and we said, oh man, they've already told us no, they've already rejected us. They've even like kicked us out. How you can turn that around and now go into these businesses and fix it? Fix it and create strong partnerships.So that's gonna be an episode, later down the road, but it's turning around rejections, which is a lot easier than you think. Now I'm gonna give you a, case study on, rejections and how it'll work specifically with corporate office rejection, right?So there was a business that immediately rejected a proposal for an in-office dental screening.Instead of walking away the dentist, they emailed HR with a customized dental wellness month proposal focusing on how it could help employees with stress related dental issues. By the way, in the ground marketing course, we are about to drop all to do this. How to email HR with a customized dental wellness month proposal.And then in the course as well, it's gonna break down the SOP, the standard operating procedure and the system on how to effectively host a dental wellness month with a corporate office. Fantastic. I'm excited for it. It's something we've done a lot, but it's gonna be in the course coming up here probably by the time this episode drops.So we're excited for that. So if you're not a part of the ground marketing course, please feel free to go in the show notes below. Click on the first link in the show notes below to enroll into the Ground Marketing course. You'll get all these strategies and way more specific in-depth scripts and strategies, and this too, as well, the Dental Wellness Month proposal.But at the same time, you'll get a lot of these live ground marketing workshops with myself. But if you are a member of the ground Marketing course, look out for that. It's coming up right here pretty soon, so get excited. Now. The next thing is reframe the event as an exclusive benefit rather than a vendor service.And then offer a small, no pressure reduction, just a free guide in hygiene kits for employees. The results were amazing with this member HR approved the wellness initiative after seeing it framed as an employee benefit. Over 50 employees signed up for screenings within the first month, and the company now offers the dentist services as a permanent employee part.The lesson. If they reject you in person, pivot to the email and make it a tailored offer that fits their priorities. That's what was happening here. The business immediately rejected the proposal in person, but then the email is what got it, is what took it right. So a good takeaway from this episode is rejections are simply missed connections.You can turn them into opportunities by giving before asking reciprocity, right? Creating urgency and exclusivity, scarcity, finding an insider to advocate for you. You have an internal champion and reframing your offer to match their priorities. Customization. So definitely keep this in mind.These scripts are gonna be fantastic. There's more scripts that are gonna be in the ground marketing course, like general approach. I wanna refer my patients to you. I wanna support your members. I want to help your families. I love to support your customers. I wanna help your students getting them to promote you.These scripts are gonna be inside the ground marketing course as well under this, specific unit. But yeah. If you're not a part of the ground marketing course, like I said, definitely go in the show notes below. Click on the first link and see everything it has to offer. And if you are a member of the Ground Marketing course, I'm excited to talk to you in the next Live Ground Marketing workshop and look out for the Dental Wellness Month proposal, the email, and the actual SOP for that that you can start implementing and utilizing soon.Alright, in the next episode, we will be discussing leveraging community events for maximum impact. Talk to you soon.

This week on The Art of SBA Lending, Ray is laying out his own list of top 10 priorities for the SBA, several of which might shock you. But hey, if the SBA wants change, let's give em change. Joined by Ray is a panel of Art of SBA contributors: Charles Green, Jeannie Yoder, and Shane Pierson to discuss: ➡️ Changes to SBA 7a policy ➡️ Some fresh ideas that could streamline the program ➡️ How to avoid throwing the baby out with the bathwater ➡️ Timeline for the new SOP that is inevitably dropping ➡️ Predictions for the SBA landscape in the next 12 months Join Ray and his expert panel as they break down each priority one by one. 

El síndrome de ovarios poliquísticos o (SOP), es un trastorno endocrino asociado a diversas manifestaciones metabólicas, reproductivas e, incluso, psicológicas. Se trata de un trastorno hormonal que aparece especialmente en mujeres en edad reproductiva. El Síndrome de ovario poliquístico se sucede cuando los ovarios producen más hormonas masculinas (andrógenos) de lo que se considera normal, por lo que tienen mayor dificultad para liberar óvulos correctamente. Esto provoca que queden atrapados en el ovario rodeados de líquido y causen el crecimiento de quistes. Puede obtener este Programa en LA Farmacia Natural en Los Angeles, Van Nuys, Huntington Park, El Monte, Arleta, Pico Rivera, Long Beach y en Burbank o llamando a la Línea de la Salud, al 1-800-227-8428 si desean que se lo enviemos a su casa.

In this episode of BusinessIsGood, I talk about how it feels to take one step forward in your business—only to get pulled one step back.Most entrepreneurs think they have a growth problem. But the real issue? Shrinkage. You make progress… and lose it. Over and over. I share why that happens and how to fix it.The solution is to hit "Save Game"—by building a staff playbook made up of clear, repeatable SOPs. That way, when the unexpected happens—and it will—you don't lose all your progress.I share 5 examples of how this works in real businesses, walk through a step-by-step method to write your first SOP, and tell the story of how creating one simple SOP (a cleaning checklist) helped me finally start moving two steps forward.If you're tired of starting over, listen in. It's time to hit Save Game.Connect with Chris Cooper:Website - https://businessisgood.com/

This week, Sam and Jimmy sit down with APS heavyweights Brendan Geoghegan (Discovery Call Strategist + Head of Education at SOP) and Luke Teeuwsen (Head of Strategy) to break down the biggest mistakes that can cripple your property portfolio. From the dangers of having no strategy — or worse, the wrong strategy OR changing course halfway through — to the costly impact of listening to the wrong people, they unpack the critical missteps that could set you back years. They dive into why slashing your income just to save on tax will backfire, the opportunity cost of hesitation, and the importance of having the right team in your corner. With a strong focus on mindset, accountability, and managing cash flow effectively, this episode is packed with hard-hitting insights to keep you on the right path. This is one you can't afford to miss!

人在江湖走，哪有不車禍？阿不過如果只是小小擦撞，人都沒事還要不要叫警察？ 如果只留電話，可能一不小心就變成肇事逃逸！ 遇到車禍時「私下和解」到底有沒有法律效力？ 對方突然翻臉不認人我又該怎麼做？ 車禍超完整法律 SOP 就在這一集！ - 我看到朋友被打了，上去幫忙會不會犯法？ 有人打我，可以用力還手嗎？ 正當防衛的定義原來跟我們想像地不太一樣。 江湖在走，法律知識要有。 各位衝碰少年仔，打架（？）須知我們都放在這集了～ - 喝酒不開車、開車不喝酒 啊我騎腳踏車到底行不行？ 酒駕的規定到底有哪些？交通工具原來這麼重要！ 希望大家快樂喝酒、出入平安 follow「法白開講」 法律講予白，用台語OK！ 更多生活相關的法律，法白開講講給你聽❤️ 小額贊助支持本節目： https://open.firstory.me/user/ckudnw7fn4tqg0870axzgirva 留言告訴我你對這一集的想法： https://open.firstory.me/user/ckudnw7fn4tqg0870axzgirva/comments 法客電台現在可以在 YT 上聽了，快來追蹤我們！ https://www.youtube.com/playlist?list=PLZ2kyig0k3pEpaPmwVjJ63Gald7jiGJbl 小額贊助支持本節目： https://open.firstory.me/join/plainlaw 留言給我們： https://open.firstory.me/user/ckudnw7fn4tqg0870axzgirva/comments ✨ 加入法客電台 LINE社群，跟我們一起討論節目： https://plainlaw.tw/chatwithKC Youtube ContentID UXYVCFVE8LNLR1AJ 13XYPXYZEZWHYMIK Powered by Firstory Hosting

Today, I'm sharing a super helpful 6-page SOP that'll make sure your office is ready to win at smile makeovers!This resource came straight from Dr. Jacob Berger Smile Makeover course—it's packed with the same systems he uses to consistently get results.Want the SOP for free? Drop a comment below and I'll send it your way.Also—stick around till the end of the show because I've got a bonus for you…You'll get:- A Smile Makeover Checklist - A Treatment Presentation ChecklistThese two extras will help you close more cases and get more people saying *yes* to treatment—*today*.Let's go win the day.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

- Response and Recovery (Part III) Markus Epner - Head of Academy at F24 AG. Markus possesses a wealth of experience in security and crisis management. In this episode, he is in conversation with - Lorenz Kuhlee, who is a highly experienced IT security professional working with PwC's Risk & Regulation Team in Germany. His specialties include large-scale data breach investigations, cyber incident response, and digital forensics. At PwC, Lorenz leads technical teams through complex cases and brings expertise in project management, specifically tailored to digital forensics and incident response (DFIR). In addition to his work at PwC, Lorenz is the co-author of Computer Forensics Hacks, a practical collection of methods, tips, and tricks from computer forensics. 01:14 Once your team is activate, what are the key phases and actions required to mitigate the situation? 02:59 If there's a ransomeware attack on a company, should they pay or not? 09:46 How do you ensure your that your containment meausres do not interefre with the company's ongoing activities? 15:00 Do criminals follow some kind of internal SOP when they attack a company? 18:00 What steps should companies take to ensure that they are well prepared against a cyber attack?

國民黨忘記作戰SOP？ 優良傳統「黨內政策大辯論」生灰塵…朱立倫甲動人到不齊！罷免當前黨中央「沒目標」？ 台中藍委們先組「自救隊」每人交30萬運作抗罷小組！？罷免當前葉元之竟遭北市勞檢將開罰「自己人殺自己人」！？ 張：根本一場鬧劇！北市勞動局突襲葉元之鬧烏龍？ 勞檢日期早已排定…新科局長「錯下殺手」！？罷免當前葉...張炤和 黃世聰 張禹宣 王瑞德

Madelyn Victoria helps small businesses create a marketing strategy through social media and ShowIt website design so they can turn their leads into sales.By using her knowledge and experiences, she helps her clients transform their customers into cheerleaders and take their business to the next level.Ever since she was in high school, Madelyn has always had some sort of online business or side hustle, but she was still determined to start her corporate career right after graduating from college.But things never go quite as planned.After college graduation, Madelyn decided to work several part-time jobs over the next couple of years so she could continue to test out her “side hustle,” which was Social Media Management at the time. Eventually, her business grew so much that she quit her part-time office job and went full-time.Along the way, her clients began asking for more marketing advice, and Madelyn found that she loved helping them with their marketing goals. She then pivoted, becoming a marketing strategist. She hasn't looked back and continues to grow, designing websites and taking over clients' marketing.Madelyn works as a small business marketing strategist in small-town Wetumpka, Alabama where she enjoys hiking, reading, and spending time with family.TAKEAWAYS:Prioritize the customer journey. Be intentional about it and learn how to turn clients into cheerleaders.Go the extra mile. People are so grateful when you go a step further and it means a lot to them and shows you care about their business. Make sure to paint clients as heroes and focus on that in your messaging. Find ways to serve them beyond just filling your services.RESOURCES:Visit the blog post that goes along with this episode for more resourcesLearn more about Madelyn through her websiteBook resource Unreasonable HospitalityDownload the 3 Simple Strategies to Become More Visible, Get More Customers, and Increase Your Profit GuideSnag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com

In Episode 139 of the SEOLeverage Podcast, host Gert Mellak sits down with Lloyd Thompson, founder of VirtualDOO, to unpack the chaos of business operations and how founders can stop being the bottleneck in their own companies. Lloyd shares his insights on how to transform operational disorder into smooth, scalable systems through fractional operations management, helping business owners free up time and energy while driving growth. From defining clear accountability and crafting a vivid vision, to streamlining SOP ownership, team rhythms, and introducing feedback loops, Lloyd reveals the keys to building a well-oiled business machine. They also explore the rise of Revenue Operations (RevOps), leveraging CRM data to maximize ROI, and dive into the exciting world of AI agents and how they're reshaping operations today. Whether you're drowning in tasks or looking to level up your team's performance, this episode is packed with actionable insights and real-world examples that can help you reclaim your time and scale your business effectively. In this episode, you'll learn about: How to get out of daily operations with a fractional COO The 4-step method to assess and fix operational bottlenecks How to reclaim your time with a simple Task Audit Tips for creating smooth team workflows and feedback loops An intro to Revenue Operations (RevOps) for better CRM use How to leverage AI tools and agents to boost efficiency   Podcast Highlights: 01:24 – What is VirtualDOO? Lloyd explains how his company helps founders delegate operations through flexible, fractional COOs. 05:29 – Diagnosing Operational Chaos The importance of an operational health assessment and how it uncovers key business inefficiencies. 12:17 – Reclaiming Founder Time Lloyd shares a simple Task Audit method to free founders from day-to-day tasks. 19:54 – Creating Operational Smoothness How rhythms, dashboards, and feedback loops lead to smoother team operations and growth. 27:02 – Introduction to Revenue Operations (RevOps) Connecting sales and marketing in the CRM to maximize lead and customer value. 38:09 – Leveraging AI in Operations How businesses are starting to use AI agents and automation to increase efficiency and reduce workload.   Links: VirtualDOO Website: https://virtualdoo.com Free Resources & RevOps Self-Assessment: https://virtualdoo.com/resources Guest Website Info: Lloyd Thompson Founder of VirtualDOO Helping founders escape operational chaos with fractional COOs and streamlined systems.

Post military career former Green Beret Matt Tardio hit the ground running. HIs company tardioconsultinggroup.com focuses on Risk Management, SOP development and other custom solutions for companies. Beyond Matt's consulting work he runs the Speak The Truth channel on YouTube @SpeakTheTruthActual Pete A Turner hosts Matt to talk about practical tactical realities about the new President Trump administration. From DOGE, USAID, Dept of State adventures, Gaza and plane crashes...there's a lot of ground for Pete and Matt to cover on the Break It Down Show

El misterio del peso estancado: SOP, resistencia a la insulina y la clave del cambioIntroducción: Hoy os traigo un caso real que nos demuestra lo importante que es conocer nuestro cuerpo y cómo a veces el problema no es la falta de esfuerzo, sino la falta de información. Nuestra protagonista es una mujer de 27 años, con un peso de 72 kg y una altura de 1,65 m, que llevaba años intentando perder peso sin éxito. Un cambio inesperado en su vida reveló el verdadero motivo de su estancamiento y le permitió dar con la solución que llevaba años buscando.Historia clínica: La paciente llegó a consulta frustrada. Desde hacía más de 5 años intentaba perder peso sin resultados. Seguía una alimentación saludable, hacía ejercicio regularmente y, sin embargo, la báscula apenas se movía. Lo más desconcertante era que, a pesar de todos sus esfuerzos, se sentía constantemente cansada, tenía antojos de dulce y retenía mucho líquido. Además, sufría de hirsutismo leve y acné ocasional, pero lo atribuía a cuestiones genéticas o al estrés.Había estado tomando anticonceptivos desde los 16 años y nunca había tenido problemas aparentes con su ciclo menstrual. Durante la consulta, le propuse retirar la píldora para observar cómo respondía su cuerpo de forma natural y evaluar si había algún desajuste hormonal subyacente. Al dejarla, empezó a notar cambios: su menstruación no llegaba, su piel se volvió más grasa y empezó a ganar peso con más facilidad.El descubrimiento: Ante estos síntomas, le sugerimos realizar un perfil hormonal y una prueba de resistencia a la insulina. Los resultados fueron reveladores: La paciente tenía síndrome de ovario poliquístico (SOP) y una resistencia a la insulina moderada, dos condiciones que explicaban su dificultad para perder peso.El SOP había estado enmascarado durante años por el uso de anticonceptivos, lo que había regulado artificialmente su ciclo menstrual. Su resistencia a la insulina hacía que su cuerpo no gestionara bien los hidratos de carbono, favoreciendo el almacenamiento de grasa y generando los antojos de dulce que tanto la frustraban.Cómo comía antes y los cambios dietéticos: Antes de conocer su diagnóstico, la paciente basaba su alimentación en comidas supuestamente saludables pero con una alta carga glucémica: desayunos de tostadas con mermelada, yogures con cereales azucarados y zumos y batidos de fruta detox/antioxidantes a lo largo del día. También solía consumir snacks rápidos como barritas energéticas y galletas integrales pensando que eran opciones saludables.Con esta nueva información, ajustamos su alimentación para mejorar su sensibilidad a la insulina. Redujimos la carga glucémica de su dieta, eliminamos los ultraprocesados y priorizamos proteínas magras, grasas saludables y fibra. Incorporamos más vegetales en sus comidas principales y ajustamos la distribución de macronutrientes para estabilizar sus niveles de glucosa. También implementamos el ayuno intermitente de manera controlada, adaptado a sus necesidades y sin generar restricciones extremas.El cambio de estrategia: Además de la alimentación, modificamos su rutina de ejercicios. Ajustamos su actividad hacia entrenamientos de fuerza y actividad aeróbica de baja intensidad para mejorar su metabolismo. También incluimos ciertos suplementos como inositol, que ha mostrado buenos resultados en mujeres con SOP y resistencia a la insulina.El resultado: Tras tres meses con estos cambios, la paciente notó los primeros resultados: su energía mejoró, los antojos disminuyeron y, por primera vez en años, empezó a perder peso de forma sostenida. Seis meses después, su menstruación volvió y su piel también mostró una gran mejoría.Conclusión: El caso de la paciente nos recuerda la importancia de escuchar a nuestro cuerpo y buscar respuestas cuando algo no cuadra. Muchas veces, el problema no es la falta de disciplina o esfuerzo, sino una condición subyacente que no ha sido diagnosticada. Si llevas tiempo intentando perder peso sin éxito y notas síntomas como cansancio, antojos o cambios hormonales, no dudes en consultar con un profesional. A veces, la clave del cambio está en conocer mejor nuestro propio organismo.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/comiendo-con-maria-nutricion--2497272/support.

In stage 2, you were starting to think about small pockets of time that you could make random amounts of money because there isn't enough income to cover the expenses that you have reduced as much as possible. There may be something that has become more steady and you are making more than $600/year. This is a Schedule C on your taxes, where you submit a 1099 or claim the money earned. In 2009, I had 11 schedule C's that I eventually combined under one LLC.   Do You Like Chicken Cacciatore? I do! My mother-in-law gave me her recipe. I found I liked to bake it a little differently than her. I re-wrote her two sided index instructions, down to one side, the way I make it for my family.  I like that it's no longer stored in my brain. I just grab my instructions and make dinner, in fact anyone in my family could do the same. This is the same idea as an SOP (standard operating procedures) for your business. You should write down the process to complete the tasks for your job/household manager role. In the event there is someone new taking over one of your tasks, audit the steps to make sure it's accurate before you hand it off to the new person, child or spouse.  Passion Turned Side Hustle Now let's say I make it for my neighbors and they love it. Let's say they start to pay me to bake for them. I start making pretty good money each week cooking for them. I could also be baking my family the same meal at the same time. My invisible work I originally did for my family has become paid work that I now report to Uncle Sam through my taxes. It's important to track all of my expenses in making the meals like mileage to the grocery store, the grocery bill, portion of my gas bill for using my oven, and when I start to expand to other people the mileage for delivery. This information is added into the monthly P & L, which you can track in the Organize 365® Income & Expense Binder. If you aren't a good cook, you could babysit, clean homes, tutor, dog sit, Uber, Door Dash, bookkeeping, Fairy Godmother for a family, or direct sales **but make sure you are profitable. What do you have a passion for and you are good at? Will people pay you to do that? Be confident completing the job (that saves them time) and accept the money for a task you may do for your family for free. I suggest any side hustle you could charge at least $20/hr up to $60/hr or an amount per day like $100/day.  The Value of a Systems If unpaid work is not optimized, then you cannot add in paid work because paid work (side hustle like baking for your neighbors) will always supersede unpaid work (your personal house work and baking Chicken Cacciatore). The complete Home Organizational Bundle; Sunday Basket® for weekly checks and balance, The Paper Solution for information management, and The Productive Home Solution to set up your house to effectively serve your family for the phase of life you are in, and planning days to audit your systems. Good operating systems in place allow unexpected events to feel like speed bumps instead of falling off of a cliff. Now you are ready for stage 3. Your systems are in place, you are documenting your income and expenses, and you have freed capacity to focus on making your side hustle more profitable. Now you can bake Chicken Cacciatore for everyone! EPISODE RESOURCES: The Sunday Basket® The Paper Solution® The Productive Home Solution® Complete Home Organization Bundle Sign Up for the Organize 365® Newsletter  Did you enjoy this episode? Please leave a rating and review in your favorite podcast app. Share this episode with a friend and be sure to tag Organize 365® when you share on social media!

In episode 659, Allea Grummert shares seven common email marketing mistakes and how to fix them to create happy, engaged subscribers. Allea Grummert is an email marketing strategist, conversion copywriter and tech expert who helps bloggers make a lasting first impression through automated welcome and nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic. She is the host of Happy Subscribers podcast. In this episode, you'll learn why a thorough welcome sequence is crucial for building an engaged subscriber list and why you should clean out your email list regularly. Key points discussed include: - Welcome new subscribers properly. Many bloggers miss the chance to make a strong first impression—use a welcome page and an introduction video to engage them right away. - Make your first email personal. Avoid generic confirmation emails; instead, reflect your brand personality and set clear expectations for subscribers. - Set up a welcome sequence. A structured email sequence helps introduce new subscribers to your best content and builds a strong connection. - Personalize content wisely. Use segmentation to send relevant emails without overcomplicating your strategy. - Drive traffic back to your funnel. Regularly promote your freebies and opt-ins within your email list to keep subscribers engaged. - Clean your email list regularly. Remove inactive subscribers to improve deliverability and engagement. - Keep track of what's being sent. Maintain an SOP (standard operating procedure) to stay organized and ensure your emails align with your strategy. Connect with Allea Grummert Website | Instagram

On March 11, attend our free web class to learn the proven hiring framework top contractors use to attract and retain A players during a labor shortage. Register here: https://trybta.com/CE-HIRING2025 To learn more about Breakthrough Academy, click here: https://trybta.com/EP200 Today is a very special day for the team here at Contractor Evolution. Today, we’re releasing our 200th episode. We've spoken to some incredible guests, and that has helped us build a following of the coolest listeners in the world. So... if you've been on the show or just listen to it, we want to express profound gratitude to you. To say we are humbled and proud would be to say nothing at all. For this milestone episode, we're going back through some of Benji's favorite episodes and talking through the lessons we took away from the conversations. Episode Highlights: Celebrate 200 episodes with Benji and the Contractor Evolution team. Take a trip down memory lane and revisit stand out moments from past episodes. Discover hidden gem moments from episodes you may have missed (and then go back and listen to them! 00:00-Intro01:40-How To Create A Vivid Vision For Your Company - Cameron Herold10:16-Which Fire Should I Put Out Next? - Mike Michalowicz14:26-Is Blue-Collar Work Making a Comeback? - Ken Rusk20:47-What’s Your Business REALLY Worth? - John Warrilow26:45-Thinking Lean: Eliminate Waste Through Continuous Improvement - Paul Akers31:14-Mark Bradley: From 0 To 50MM + Founding LMN - Mark Bradley34:58-SOP's: Why Your Business Is A Mess & What To Do About It - Tom Hughes41:45-How To Buy Back Your Time - Dan Martell56:02-Negotiation Tactics for Contractors - Chris Voss01:01:56-Is Wrapping Your Vehicles Worth It? - Dan AntonelliSee omnystudio.com/listener for privacy information.

On March 11, attend our free web class to learn the proven hiring framework top contractors use to attract and retain A players during a labor shortage. Register here: https://trybta.com/CE-HIRING2025 To learn more about Breakthrough Academy, click here: https://trybta.com/EP200 Today is a very special day for the team here at Contractor Evolution. Today, we’re releasing our 200th episode. We've spoken to some incredible guests, and that has helped us build a following of the coolest listeners in the world. So... if you've been on the show or just listen to it, we want to express profound gratitude to you. To say we are humbled and proud would be to say nothing at all. For this milestone episode, we're going back through some of Benji's favorite episodes and talking through the lessons we took away from the conversations. Episode Highlights: Celebrate 200 episodes with Benji and the Contractor Evolution team. Take a trip down memory lane and revisit stand out moments from past episodes. Discover hidden gem moments from episodes you may have missed (and then go back and listen to them! 00:00-Intro01:40-How To Create A Vivid Vision For Your Company - Cameron Herold10:16-Which Fire Should I Put Out Next? - Mike Michalowicz14:26-Is Blue-Collar Work Making a Comeback? - Ken Rusk20:47-What’s Your Business REALLY Worth? - John Warrilow26:45-Thinking Lean: Eliminate Waste Through Continuous Improvement - Paul Akers31:14-Mark Bradley: From 0 To 50MM + Founding LMN - Mark Bradley34:58-SOP's: Why Your Business Is A Mess & What To Do About It - Tom Hughes41:45-How To Buy Back Your Time - Dan Martell 50:15-Matt Risinger on Hiring - Matt Risinger56:02-Negotiation Tactics for Contractors - Chris Voss01:01:56-Is Wrapping Your Vehicles Worth It? - Dan AntonelliSee omnystudio.com/listener for privacy information.

A Rebelião Saudável nasceu da união de diversos profissionais de saúde que pensam diferente e cujo foco é promover saúde e bem estar, com comida de verdade e sem medicamentos.Semanalmente a Rebelião se reune no app Telegram para discussão de tópicos importantes relacionados a Nutrição Humana e Qualidade de vida. Nessa semana, conversamos sobre SOP.

AI isn't here to replace us—it's here to help us work smarter. In this episode, Hope Ottoviani shares how she leverages AI tools to streamline workflows, improve communication, and create SOPs in minutes. Whether you're looking to enhance productivity, automate routine tasks, or refine your messaging, this episode is packed with insights on how AI can be your secret weapon in the title industry.     What you'll learn from this episode How AI can help title professionals save time and boost efficiency Using ChatGPT for SOP creation, client communication, and problem-solving Ways AI tools like Gamma can generate professional PowerPoint presentations in minutes The right way to feed AI the right information for more accurate and useful results Why AI should be seen as a companion rather than a replacement in business     Resources mentioned in this episode Gamma Canva Zoom ChatGPT     About  Hope Ottoviani Hope Ottoviani has diverse work experience spanning various industries. Hope began their career in 2005 as a Dishwasher/Caterer at Nissan Pavilion/Jiffy Lube Live. Hope then worked as a Shift Runner at Domino's Pizza from 2005 to 2009. In 2009, they became a Crew Leader at Einstein's Café, staying until 2011. During this time, in 2010, they also had an internship at CBS Radio Station. In 2010, they joined Starbucks as barista and remained there until 2011. In 2011, they joined Clearmind Events as a Trainer/Authorized Distributor for a few months. Since 2011, they have worked at Alltech National Title, starting as a Settlement Processor and becoming an Operations Manager. Currently, they hold the position of National Director of Operations.   Hope Ottoviani completed an AA degree in Communications from Lord Fairfax Community College from 2007 to 2009. Hope then pursued a BA in Communications at Christopher Newport University from 2009 to 2011. Additionally, they obtained a certification as an insurance producer and title producer from ATG Title.     Connect with Hope Website: ATG Title LinkedIn: Hope Ottoviani     Connect With Us Love what you're hearing? Don't miss an episode! Follow us on our social media channels and stay connected. Explore more on our website: www.alltechnational.com/podcast Stay updated with our newsletter: www.mochoumil.com Follow Mo on LinkedIn: Mo Choumil

Most of us wouldn't cook a complicated meal without a good recipe. What if we could adapt the concept of a recipe to construction. There are repeatable processes in construction that, if properly documented, would insure a more efficient and quality build. I spoke with Hala Nassereddine, Associate Professor and industry consultant, to learn more about her work with Electri International around the topic of Standard Operating Procedures or SOPs. Join us for this quick conversation on how to begin creating SOPs for your construction business. Thank you for listening and please take a moment to subscribe, rate, and review our show on your favorite app.To get a hold of us here at Keepin' The Lights On, please email: podcast@graybar.comTo reach Hala on LinkedIn:  https://www.linkedin.com/in/hala-nassereddine-68773191/Electri SOPs Paper: https://www.electri.org/product/sops/On YouTube: https://youtu.be/buE6tRwnEz0

La amenorrea es la ausencia de menstruación y se clasifica en dos tipos principales:1. Amenorrea primariaSe da cuando una persona no ha tenido nunca la menstruación a los 15-16 años.Causas: problemas genéticos (Síndrome de Turner, Síndrome de Rokitansky), alteraciones hormonales (déficit de GnRH, hiperplasia suprarrenal congénita), enfermedades crónicas o problemas estructurales en el aparato reproductor.Tratamiento dietético:Aporte adecuado de energía y macronutrientes, evitando déficits calóricos severos.Optimizar el consumo de grasas saludables para la producción de hormonas sexuales.Asegurar suficiente calcio, vitamina D y proteínas para el desarrollo óseo.Hierro y B12 si hay deficiencias nutricionales.2. Amenorrea secundariaSe da cuando alguien que tenía menstruaciones regulares deja de menstruar durante más de 3-6 meses.Causas:Hipotalámica funcional: déficit energético (restricción calórica, ejercicio excesivo, estrés).Síndrome de ovario poliquístico (SOP): resistencia a la insulina, hiperandrogenismo.Hipotiroidismo: niveles bajos de T3 y T4 afectan el ciclo menstrual.Hiperprolactinemia: tumores hipofisarios, estrés.Insuficiencia ovárica prematura: menopausia precoz.Desbalances nutricionales: déficits de grasas, proteínas, hierro, calcio, vitamina D y B12.Tratamiento dietético según la causa:1. Amenorrea hipotalámica funcional (por restricción calórica o ejercicio excesivo)Aumentar la ingesta calórica para salir del déficit energético.Incluir grasas saludables (aguacate, frutos secos, aceite de oliva, pescados grasos).No eliminar carbohidratos y asegurar suficiente glucosa para el hipotálamo.Reducir ejercicio excesivo y priorizar entrenamientos menos demandantes.Gestión del estrés (meditación, sueño adecuado).2. Amenorrea por SOPReducción del índice glucémico: dietas basadas en alimentos integrales, evitando azúcares refinados.Aporte suficiente de fibra para mejorar la sensibilidad a la insulina.Consumo adecuado de omega-3 para reducir inflamación (pescado azul, semillas de chía y lino).Evitar grasas trans y ultraprocesados para mejorar la respuesta hormonal.3. Amenorrea por hipotiroidismoAumentar el consumo de yodo, selenio y zinc (algas, mariscos, frutos secos, huevos).Evitar déficit de hierro y B12, ya que pueden empeorar la disfunción tiroidea.Evitar exceso de goitrógenos crudos (brócoli, col, coliflor en grandes cantidades).4. Amenorrea por hiperprolactinemiaAsegurar suficiente B6 y zinc (pavo, plátanos, frutos secos).Evitar estrés crónico, ya que eleva la prolactina.Reducir café y alcohol, ya que afectan la dopamina (regula la prolactina).5. Amenorrea por insuficiencia ovárica prematuraDieta rica en antioxidantes (frutas y verduras de colores intensos, té verde).Asegurar consumo de fitoestrógenos (soja, lino, sésamo).Aporte suficiente de calcio y vitamina D para la salud ósea.La estrategia clave en todos los casos es un enfoque personalizado según la causa subyacente, asegurando un equilibrio hormonal y nutricional adecuado.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/comiendo-con-maria-nutricion--2497272/support.