Podcasts about Lotus Cars

Jason Swenk is the Founder of Agency Mastery 360, a company dedicated to helping digital agency owners grow and scale their businesses. With over 20 years in the agency space, he has built and sold his agency, and he now leverages his experience working with brands like AT&T, Hitachi, and Lotus Cars to mentor other agencies.  In addition to hosting the Smart Agency Masterclass podcast, the #1 podcast for digital marketing agency owners, Jason has developed a framework for growing agencies from nothing to eight figures. His unique perspective, shaped by his extensive experience and monthly interaction with over 100 agencies, provides valuable insights into navigating market disruptions and achieving sustained growth. In this episode… In today's rapidly evolving business landscape, agency owners face the daunting challenge of sustaining profitability and positioning their agencies as attractive candidates for acquisition. What factors set apart those agencies that thrive in the competitive market, and how can agency owners ensure they maximize their potential for growth and sale? This recap dives deep into Jason Swenk's strategies for growing a digital agency poised for acquisition. A seasoned expert in the agency space, Jason focuses on crucial performance indicators beyond revenue, highlighting profitability, MRR, customer loyalty, and strategic team-building as fundamental metrics. Jason emphasizes that agencies often inflate their revenue to appear more successful, but the true value lies in their profit margins and operational efficiency. Through real-world examples and a personal anecdote about missing out on the Elf on the Shelf phenomenon, he shares a unique acquisition strategy that prioritizes culture fit, autonomy, and shared success. In this episode of the Inspired Insider Podcast, revisit Dr. Jeremy Weisz' earlier interview with Jason Swenk, Founder of Agency Mastery 360, about mastering agency growth and acquisition. Topics include the importance of EBITDA over revenue for agency valuation, acquisition KPIs, Republix's unique approach to acquiring and nurturing digital agencies, and the key trends and challenges in the current agency acquisition landscape.

Points of Interest00:01 – 00:44 – Marcel's Introduction: Marcel Petitpas welcomes listeners to the Agency Profit Podcast and introduces Jason Swenk, a returning guest and friend of the show, known for his agency expertise and role as the founder of Agency Mastery 360.00:44 – 01:33 – Jason's Background: Jason Swenk shares his journey of starting his first agency by accident in 1999, growing it to eight figures, and eventually selling it. He reflects on how he transitioned from agency founder to advisor and coach.02:20 – 02:55 – Success with Major Clients: Marcel highlights Jason's success with major clients such as Lotus Cars and Hitachi, as Jason reflects on growing his agency into a multimillion-dollar business and the lessons learned.04:50 – 06:28 – Scaling with the Right Team: Jason explains the significance of building the right leadership team to scale and how to ensure the team is aligned with the company's vision.07:35 – 09:55 – The Two "Whos" in Leadership: Jason outlines two key “whos” for agency growth: who do you need to hire to scale the agency, and who do you need to become as the leader to support that growth.12:19 – 14:35 – Shifting Focus to Long-Term Strategy: Jason shares how focusing on long-term strategy and empowering team members can unlock new levels of growth and how founders should stop managing day-to-day operations.16:07 – 19:25 – Empowering Your Team to Take Ownership: Marcel and Jason wrap up by discussing how to empower teams to take ownership of their roles, make decisions, and drive the agency forward without relying on the founder's input for every decision.23:08 – 24:45 – Continuous Problem Solving: Marcel and Jason discuss how entrepreneurship is a constant process of solving bigger, more complex problems as the business grows, and how discipline and reinvention are key.25:52 – 27:54 – Core Values in Hiring: Jason shares the importance of aligning new hires with the company's core values, ensuring that employees believe in the same vision and standards as the leadership.29:45 – 31:28 – Simplifying the Hiring Funnel: Marcel and Jason discuss how filtering applicants through creative processes like video submissions saves time and effort, allowing only the best candidates to move forward.32:55 – 34:45 – Trial Hiring for Leadership Roles: Jason advocates for hiring leaders as consultants for a 90-day trial period to assess their impact on the business before committing to a full-time position.34:45 – 35:52 – Measuring Success in Leadership Hires: Jason outlines how to measure success for leadership hires by focusing on how they streamline operations, save time, and work effectively with existing teams.37:25 – 38:45 – Invitation to Agency Mastery 360: Jason invites listeners to check out Agency Mastery 360 and his resources for agency owners, including upcoming events like Elevate in Arizona, where agency owners can learn to step back from day-to-day operations. Show NotesJason's Podcast: https://www.agencymastery360.com/podcastSwenk.itElevate Event in Arizona Feb 2025 (Marcel is speaking) https://www.agencymastery360.com/elevateLove the PodcastLeave us a review here.

Jason Swenk is the Founder of Agency Mastery 360, a company dedicated to helping digital agency owners grow and scale their businesses. With over 20 years in the agency space, he has built and sold his agency, and he now leverages his experience working with brands like AT&T, Hitachi, and Lotus Cars to mentor other agencies.  In addition to hosting the Smart Agency Masterclass podcast, the #1 podcast for digital marketing agency owners, Jason has developed a framework for growing agencies from nothing to eight figures. His unique perspective, shaped by his extensive experience and monthly interaction with over 100 agencies, provides valuable insights into navigating market disruptions and achieving sustained growth. ​ In this episode… Digital marketing is rapidly evolving, creating uncertainty and disruption for agencies. Business owners face the challenge of keeping up with technological advancements while maintaining consistent growth. How do you stay ahead without losing sight of the core elements that guarantee lasting success? Jason Swenk, an industry veteran with over two decades of experience, offers valuable insights on navigating these challenges. He discusses the dual nature of emerging technologies, particularly AI, as both a threat and an opportunity. Jason emphasizes the importance of not getting consumed by the latest trends but instead focusing on consistent, fundamental business principles that will likely remain unchanged. With an emphasis on quick decision-making and the power of simplicity, he encourages agency owners to stay agile and embrace opportunities presented by emerging technologies. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Jason Swenk, Founder of Agency Mastery 360, about growing an agency in an age of AI and disruption. They discuss the impact of AI on agency operations and how to leverage it. Jason also talks about finding the right clientele and refining your niche, the benefits of visiting clients regularly to build stronger connections, and the significance of consistent content creation and personal branding for agencies.

Imagine your agency, where your sole role is to be the CEO. Imagine! Often times, as an agency owner, it can feel isolating. You know where you want to go, you just don't know what to do. What's where Jason comes in. And, in this episode, he'll share with you some of the HOWs. Jason's mission is to be the resource he wishes he had when he was building his first marketing agency. He understands the stress, uncertainty, and long hours we as agency founders put into growing a successful agency! Jason Swenk is the agency advisor & coach who guides marketing agencies through a proven framework for growing their agency faster. Jason has written the book for growing a marketing company from nothing to 8-figures.  He is one of the most sought-after advisors to marketing agencies in the World, by showing them an 8 system framework that worked for growing his agency, working with brands like AT&T, Hitachi, Lotus Cars, and eventually lead to selling his agency. Jason currently hosts the Smart Agency Master Class Podcast, the #1 Digital Marketing Agency Owner podcast. The show shares strategies and stories from real agency owners on what is working today in the agency world, and how they got to where they are now. I learned a lot from this episode, and I know you will too (if you're serious about growing your agency). [HELPFUL LINKS] Onboarding Checklist: Grab⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onboarding checklist here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [ABOUT THIS PODCAST] Welcome to the Happy Clients Podcast, brought to you by DOT and Company-- the world's best and only team of client account managers for digital marketing agencies. Whether you're a virtual assistant, an agency owner, or a client-facing account manager, we all deal with clients. Lucky for you. client management is what we do best. On the happy client's podcast, we won't shy away from the ups and downs of managing clients in the agency world, but we'll be right there alongside you to learn together and share the real juicy stuff we'll undoubtedly face when it comes to client management. Now, let's dig in, chat CAM life and have some fun along the way. Cheers, to happy clients!

Apologies for sound quality - Peter was invited by Lotus Cars Australia at the launch of the new Lotus Eletre - Lotus' first venture into a lifestyle vehicle that can accommodate the whole family. As long as a Range Rover, hear how the all electric Eletre is driven by Anthony with common Lotus traits - nimble and quick.

Agencies vary greatly, so finding helpful advice can feel daunting. With so many different agencies and approaches to running them, where do you turn to find reliable advice that has been tested thoroughly? Someone like Jason Swenk, who has worked with over 10,000 agencies in the last decade, fits that perfectly. This week, episode 204 of The Digital Agency Growth Podcast is about lessons learned from working with 10,000 agencies!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor's free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, Jason Swenk shares the importance of having a plan in place before selling an agency and actionable steps you can take right now to get clear on your business goals. Jason Swenk is the agency advisor & coach who guides marketing agencies through a proven framework for growing their agency faster. Jason has literally written the book for growing an agency from nothing to two 8 figure agencies. He is one of the most sought out advisors to agencies in the World, by showing them an 8 system framework that worked for growing his agency, working with brands like AT&T, Hitachi, Lotus Cars, and eventually led to selling his agency. In this episode, Dan and Jason discuss the following:The importance of trust with clients and employees.AI isn't replacing agencies, it's helping them be more effective.Jason's ‘offer ladder' approach which de-risks the commitment of working with your agency.Agencies should focus on solving clients' biggest challenges the fastest.Don't forget to visit Jason's website to learn more about his upcoming book!Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH JASON SWENK:WebsiteX (formerly Twitter)LinkedInCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

In episode 10, we sit down with Conor Horne, UK & Ireland director for Lotus Cars, to discuss his career in the automotive industry, the wholesale versus agency model debate and the electrified future of Lotus Cars. Hosted on Acast. See acast.com/privacy for more information.

Jason Swenk is the Founder of Agency Mastery 360, a consultancy designed to help marketing agency owners achieve and sustain accelerated growth. He is the resource he wished he had when he started his agency. Jason hosts two podcasts: The Smart Agency Master Class Podcast, which focuses on strategies and stories from real agency owners, and SwenkToday, a show that documents how you can grow your digital agency. Early on, Jason decided to quit his day job and launch a digital marketing agency that grew to a multi-million dollar operation and 100 staff, collaborating with brands like AT&T, Hitachi, and Lotus Cars. After 12 years of growth, he sold the agency in 2012. In this episode… Creating sustainable, value-driven, service-based businesses can be a complex endeavor. With the myriad of challenges that come with running service-based businesses, how can entrepreneurs develop sustainable models that offer value to their clients? Jason Swenk, a renowned consultant for digital agency owners, suggests that the secret lies in focusing on outcomes rather than tasks and streamlining processes. By delegating effectively and developing strategic systems, businesses can truly thrive. Jason's approach goes beyond running a business; he champions the creation of a community that learns, evolves, and succeeds together. In this episode of the Financial Clarity podcast, host Hannah Smolinski is joined by Jason Swenk, Founder of Agency Mastery 360, to talk about his journey towards building value-driven and sustainable service-based businesses. They delve into Jason's strategies for delegation, hiring and outsourcing, sales process optimization, and overcoming financial challenges.

Jason Swenk is the agency advisor & coach who guides marketing agencies through a proven framework for growing their agency faster. Jason has literally written the book for developing an agency from nothing to two 8-figure agencies. He is one of the most sought advisors to agencies in the world, by showed them an 8-system framework that worked for growing his agency, working with brands like AT&T, Hitachi, and Lotus Cars, and eventually led to selling his agency.

This show was recorded in front of a live audience at Caffeine and Machine, a permanent cars & coffee / pub / hotel located in Ettington, UK. Our guest was the founder of C&M, Phil McGovern. Topics include: car names that went extremely wrong; driving in the UK vs U.S.; how C&M started; conflicting feelings on the Singer Turbo DLS; the best era of car design; the maniacal McMurtry; why supercars don't work in the UK (in our opinion); roundabouts; how Goodwood compares to U.S. car shows.Plus, audience Q&A!https://caffeineandmachine.com/ Recorded July 16, 2023 Use Off The Record! and ALWAYS fight your tickets! Enter code TST10 for a 10% discount on your first case on the Off The Record app, or go to http://www.offtherecord.com/TST. Click on the DILLON banner, buy a pair of sunglasses, receive a FREE Smoking Tire t-shirt! https://thesmokingtire.com/partners-1 Want your question answered? Want to watch the live stream, get ad-free podcasts, or exclusive podcasts? Join our Patreon: https://www.patreon.com/thesmokingtirepodcast Tweet at us!https://www.Twitter.com/thesmokingtirehttps://www.Twitter.com/zackklapman Instagram:https://www.Instagram.com/thesmokingtirehttps://www.Instagram.com/therealzackklapman

This week, SoundStage! Audiophile Podcast host Jorden Guth is joined by Jack Oclee-Brown, VP of Technology at KEF, to discuss speaker design and engineering, the development of the Tangerine Waveguide, how electromechanical design and industrial design come together, KEF in cars, and more . . .  Sources: The Sweet Sound of KEF's Tangerine Waveguide: https://us.kef.com/blogs/news/the-sweet-sound-of-kef-s-tangerine-waveguide "KEF Blade Loudspeakers" by Barry Jones: https://www.soundstageaustralia.com/index.php/reviews/516-kef-blade-loudspeakers KEF x LOTUS Partnership: https://us.kef.com/pages/kef-lotus-partnership Metamaterial Absorption Technology: https://us.kef.com/pages/metamaterial Chapters: 00:00:00 Announcement 00:00:20 Design choices and how they matter 00:20:22 Musical interlude: "Wanting You" by Jamison Dewlen 00:21:34 The value of aspirational products 00:42:11 The soundtrack to Jack's life

It's the end of term episode of The Ibrox Channel. Andrew & Ross look back at the last few games with dewey eyes and reflect on what might have been with Giovanni, and the bold future with Mr Beale.This is the last episode in Season 3. So thank you very much for lending us your ears, and we look forward to the next season ahead. #Ready.Support the showFollow us on Twitter @theibroxchannelAnd support the show by buying nice merch: https://gbz.media/TheIbroxChannelShop

Ricevi dove e quando vuoi tutti gli ingredienti freschi e già dosati per cucinare ricette nuove e sempre diverse. L'ispirazione per le tue cene è in una box per cucinare! Solo con l'offerta esclusiva di HELLO FRESH! https://bit.ly/3oFAh5d Codice SCONTO: CHEFIT99Il nostro canale Youtube: https://www.youtube.com/channel/UC1vziHBEp0gc9gAhR740fCwSostieni DENTRO LA STORIA su Patreon: https://www.patreon.com/dentrolastoriaAbbonati al canale: https://www.youtube.com/channel/UC1vziHBEp0gc9gAhR740fCw/joinFondatore della Lotus Cars, genio incredibile che creo' la Lotus Cars e la porto' a vincere in Formula 1, una vita avventurosa, accompagnata da tanti successi, qualche mistero ed un'ombra inquietante che resta ancora oggi sulla sua scomparsa e di cosa sia effettivamente accaduto nei mesi precedenti alla sua prematura scomparsa. E' stato chiamato mistero, quello della scomparsa di Colin Chapman.Diventa un supporter di questo podcast: https://www.spreaker.com/podcast/racconti-di-storia-podcast--5561307/support.

Join us for an exciting episode of the Conquer Local Podcast featuring Jason Swenk, renowned advisor and coach from Agency Mastery 360, specializing in accelerating the growth of marketing agencies.Jason's extensive knowledge and experience provide invaluable guidance to agencies seeking to scale. He authored the definitive book on building agencies from scratch to 8-figure powerhouses. And with his groundbreaking 8-system framework, Jason achieved remarkable success with his agency, collaborating with prestigious brands like AT&T, Hitachi, and Lotus Cars before selling it.As the host of the acclaimed Smart Agency Master Class Podcast, Jason shares the strategies and stories from real agency owners, offering insights into what works in today's agency landscape.Don't miss this exclusive opportunity to gain actionable insights and a roadmap to conquer the ever-evolving agency landscape. Tune in now to hear about Jason's fascinating journey and discover the latest industry trends!Register for the Agency Insights Report 2023: Early Access Event here, or copy and paste this URL in your browser: https://www.vendasta.com/content-library/webinars/agency-insights-report-event/Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Jonny and Richard bring their meandering, asinine nonsense to the swanky Brand Centre at the Lotus factory in Norfolk. Topics covered include the Lotus Emira, a strange smelling friend, developments in hand dryers, the Ineos Grenadier, the weight of car doors, Norfolk's many hand written signs, ploughing competitions, the fightiness of pubs with pool tables, door pocket problems, wine carrier cars, the surprisingly nice Genesis G80, an idea for snacks on the road, well-cleaned number plates, getting disorientated in motorway service areas, 999 call etiquette, window cleaner cars, and is Sir Jim Ratcliffe going to buy everything? Thank you to Lotus Cars for hosting this podcast. patreon.com/smithandsniff Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Hosted by Andrew Keen, Keen On features conversations with some of the world's leading thinkers and writers about the economic, political, and technological issues being discussed in the news, right now. In this episode, Andrew is joined by Peter Rawlinson, CEO of Lucid Motors. Peter Rawlinson serves as the Chief Executive Officer and Chief Technology Officer of Lucid. As CEO, Peter is responsible for all strategic and business aspects of the company. As CTO, he is responsible for the creation and delivery of all Lucid products. He brings over 30 years of automotive industry experience to bear in these roles. Prior to Lucid, Peter was Vice President of Vehicle Engineering at Tesla and Chief Engineer of the Model S, where he led the engineering of the Model S from a clean sheet to production readiness while building the engineering team. A graduate of Imperial College, University of London, Peter was formerly Head of Vehicle Engineering at Corus Automotive, Chief Engineer at Lotus Cars, and Principal Engineer at Jaguar Cars. Learn more about your ad choices. Visit megaphone.fm/adchoices

Based in the UK, Jim James is the Champion of the UnNoticed Entrepreneur. That's because he's been one since 1995 when he set up EASTWEST Public Relations in Singapore. Living in Beijing, China, from 2006 to 2019, he set up a number of other businesses including the import of Morgan Motor company cars, the Beijing chapter of the Entrepreneurs Organization, and played a role as Vice Chairman of the British Chamber of Commerce. Jim also set up the British Business Awards in China in 2008 and played the role of interim CEO of Lotus Cars in China. As a youngster, he lived in Africa and America and studied in America as an undergraduate. As a result Jim has friends and associates around the world, and this is reflected in the guests and listeners of his show, The Unnoticed.Now he is back in the UK, and in pursuit of the next round of being an entrepreneur. He sold his PR Agency, playing the role of Chairman, and is focused on The UnNoticed Entrepreneur project. The genesis was helping fellow entrepreneurs during COVID, including my sister.  Jim is the proud father of two amazing daughters and a handsome beagle called Binkie, who ensures that they go for walks no matter what time he finishes in the studio. Connect with Jim through Linktree at https://linktr.ee/jimajames where "I've listed all my bits and pieces" said Jim on his website https://theunnoticed.cc#thebusinesschoppodcast #entreprenuerlife #theunnoticedBuzzsprout - Let's get your podcast launched! Start for FREEDesignrr Get Instant Transcripts from your Podcast, Video, or Webinar Altogether Domains, Hosting and More Bringing your business online - domain names, web design, branded email, security, hosting and more.Riverside.fm Professional Remote Content Creation StudioDigital Business Cards Let's speed up your follow up. Get a digital business card.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPlease Rate & ReviewVisit Altogether Marketing LLC

Alex Scott MBE is a sports presenter, pundit and former professional football player. She played for Arsenal and made 140 appearances for the England women's national football team. In this episode, Alex reveals how she has dealt with fear from her childhood and through her career - witnessing abuse and being vilified through social media - and how her mindset has enabled her to reach a place of freedom. She reflects on the most crucial aspects of leadership, teamwork and understanding her self-worth. What is a strong leader? How can leaders create a place where everyone feels valued?Alex's book 'How (Not) To Be Strong' is out now.- - - - - - -We have a new Book Club! We will choose books that offer tangible take-aways that you will be able to apply to your daily life. Find out more here https://www.thehighperformancepodcast.com/bookclub and chat directly with other members by joining the Facebook Group.We are back on tour and coming to Norwich for a special HIGH PERFORMANCE LIVE! Get tickets here: https://norwichtheatre.org/whats-on/high-performance-live/Pre-order the new High Performance Daily Journal - 365 ways to become your best! smarturl.it/HPJournalWant even more from High Performance? We have launched our brand new premium podcast service 'High Performance Plus' for people who want to support the podcast, listen to ad-free episodes and have access to exclusive bonus content so we can get you even closer to a life of high performance. Sign up on Apple Podcasts apple.co/highperformance or Supercast https://highperformanceplus.supercast.com/Thank you to Lotus Cars for sponsoring this episode. A partner that has been with us from the very beginning. Thank you Lotus! www.lotuscars.com Hosted on Acast. See acast.com/privacy for more information.

Jason has literally written the book for growing an agency from nothing to two 8 figure agencies. He is one of the most sought out advisors to agencies in the World, by showing them an 8-system framework that worked for growing his agency, working with brands like AT&T, Hitachi, Lotus Cars, and eventually lead to selling his agency. https://jasonswenk.com/buyplaybook --- Support this podcast: https://anchor.fm/jay-feldman5/support

In the latest MTD Podcast, Gio had the pleasure to visit Group Lotus headquarters based in Hethel on behalf of LK Metrology to look at the state-of-the-art car manufacturing facility and investigat...

durée : 01:30:00 - Les Nuits de France Culture - Alain Prost, Ayrton Senna, Niki Lauda, Michaël Schumacher brillaient sur les podiums. Derrière eux des ingénieurs créaient des bolides de rêve. Ainsi Colin Chapman, fondateur de Lotus Cars, qui est au centre du dernier volet de la série des "Nuits magnétiques" consacrée à la Formule 1 en 1985. - invités : Jean Tinguely artiste sculpteur suisse

Gary Lineker is a former professional footballer and a current sports broadcaster. In this episode Gary shares with us how the crucial positive thinking and practicing gratitude was for his success. He shares that although he worked hard, he didn't put loads of thought into living a high performance life - he attributes a lot of his success to good luck and waiting his turn. Gary didn't worry about achieving success, but rather focused on the process. We chat about the importance of kindness, self-awareness and why family is at the centre of everything. Gary shares his thoughts on social media and why if he had to he would happily do it all over again…- - - - - -Watch all our episodes on YouTube : https://www.youtube.com/c/HighPerformancePodcast/videosFollow us on Instagram: https://www.instagram.com/highperformance/Follow us on Facebook: https://www.facebook.com/highperformancepodcastAnd join our new Telegram for behind-the-scenes access and exclusive competitions, including a competition to win hospitality tickets to the British Grand Prix on Saturday 2nd July : https://t.me/highperformance_circleThis month's HIGH PERFORMANCE CIRCLE newsletter is out! This month includes a very special High Performance collaboration with Headspace and an offer of a FREE month. Just go to https://www.thehighperformancepodcast.com/thecircleThank you to our founding partner Lotus Cars. Check them out at lotuscars.com See acast.com/privacy for privacy and opt-out information.

Primary Social Media Account Link : Instragram.com/jswenkWebsite Link: https://jasonswenk.com/Company/Podcast Name: Smart Agency masterclassFresh out of college I was off to work for Arthur Anderson, one of the big 5 consulting firms. I quickly realized that I couldn't work for anyone but myself, so I decided to change direction, quit my day job, and launch a digital marketing agency that quickly grew to a multi-million dollar operation working with brands from AT&T, Hitachi, and Lotus Cars. After 12 years of steady growth, we caught the attention of bigger agencies and sold the agency in 2012.Now, I run a unique consultancy helping marketing agency owners grow their agencies faster.I currently host the #1 digital agency podcast that is available for download…The Smart Agency Master Class Podcast, the #1 Digital Marketing Agency Owner podcast for sharing the strategies and stories from real agency owners of what is working today in the agency world, and how they got to where they are now; andI am also part owner and on the board of Repubix, which is one of the fastest-growing agencies in the World.

Join us in-studio or online as Doug Tabbutt interviews Tony K, host of the annual legendary "Car Party" and collector of eclectic British and Italian cars.Please visit our sponsors: https://www.nuts4sticks.com/ - discount code "SWITCHCAST" for 10% discount https://www.switchcars.com/boxcast - Free livestream trial https://www.celebritymachines.com - discount code "SWITCHCAST" for 25.39% discount https://www.instagram.com/shulme123/ - Quality Custom Woodworking https://www.switchcars.com

Are you prepared to take your agency to the next level? In this episode of the Innovative Agency podcast, guest Jason Swenk discusses scaling your agency from the first stage to 8 figures. Jason is a highly sought-after agency advisor and the host of the Smart Agency Masterclass podcast. During our conversation, he shares his expertise on acting as the true CEO of your agency, productizing solutions, and defining your niche. What you will learn in this episode: What is the biggest challenge for entrepreneurs in the first stage of growing an agency How narrowing your focus gives a greater opportunity to increase prices and efficiency Why client expectations and value of services should be accounted for in pricing How replicable processes and expertise are the keys to building an agency to exit How to transition from an agency owner to acting as a true CEO Why do many entrepreneurs often experience a sense of depression when transitioning to CEO How to productize solutions for clients in your agency, and why it's important to allocate a separate team and resources for your product Bio Jason has literally written the book for growing an agency from nothing to two 8 figure agencies. He is an in-demand advisor to agencies, helping them scale by showing them an 8 system framework that worked for growing his agency, working with brands like AT&T, Hitachi, and Lotus Cars, and eventually lead to selling his agency. Jason currently hosts the Smart Agency Master Class Podcast, the #1 Digital Marketing Agency Owner podcast for sharing the strategies and stories from real agency owners of what is working today in the agency world, and how they got to where they are now. Resources: Website: https://jasonswenk.com/ Podcast: http://smartagencymasterclass.com Facebook: http://www.facebook.com/jasonswenk Instagram: https://www.instagram.com/jswenk Linkedin: https://www.linkedin.com/in/jasonswenk Medium: https://medium.com/@jswenk/

Eric Dier is a footballer who plays for Premier League club Tottenham Hotspur and England. Although Eric was born in Cheltenham, his family moved to Portugal when he was 7 - where he grew his talent at Sporting Lisbon through the youth ranks. Training in Portugal was a key aspect of Eric's life, teaching him about respect, commitment and the importance of embracing discomfort. Eric shares with us the valuable lessons he's learned from his career to date - “Comfort is the enemy.”.......Tickets are on sale for our LIVE TOUR in 2022. Buy here: https://sjm.lnk.to/HPPL Buy our book ‘Lessons From the Best on Becoming Your Best: http://smarturl.it/hv0sdzBuy our audiobook: https://adbl.co/3xQQSCF Thank you to our founding partner Lotus Cars. Check them out at lotuscars.com Thanks also to GIVEMESPORT - the exclusive sports partner of the pod. To gain further access to editorial and social content from the podcast click here https://www.givemesport.com/podcast See acast.com/privacy for privacy and opt-out information.

16 Tháng 12 Là Ngày Gì? Hôm Nay Là Ngày Sinh Của La Gia Lương SỰ KIỆN 1899 – Câu lạc bộ bóng đá A.C. Milan được thành lập bởi hai người Anh, với tên ban đầu là Milan Foot-Ball and Cricket Club. 1946 – Thái Lan gia nhập Liên Hợp Quốc. 1991 – Kazakhstan độc lập từ Liên Xô. 1903 - Khách sạn Taj Mahal Palace & Tower ở Bombay lần đầu tiên mở cửa đón khách. [4] 1997 – Tập phim "Dennō Senshi Porigon" của Pokémon khiến 685 trẻ em Nhật Bản bị động kinh khi phát sóng trên truyền hình. 2002 – Tổ chức phi lợi nhuận Creative Commons ban hành Giấy phép Creative Commons, một giấy phép bản quyền công cộng cho phép phân phối tác phẩm của một cá nhân. 2009 – Avatar được phát hành trên phạm vi quốc tế, sau đó trở thành phim có doanh thu cao nhất mọi thời đại. Sinh 1988 – Mats Hummels, cầu thủ bóng đá người Đức 1962 – La Gia Lương, diễn viên người Hồng Kông 1997 - Zara Larsson , ca sĩ và nhạc sĩ Thụy Điển 1959 – Tuấn Vũ, ca sĩ người Mỹ gốc Việt Mất 2010 – Trần Văn Giàu, nhà hoạt động chính trị, sử gia người Việt Nam (s. 1911) 1308 – Trần Nhân Tông, hoàng đế thứ ba của Nhà Trần, Anh hùng dân tộc Việt Nam, tức 3 tháng 11 âm lịch năm Mậu Thân (s. 1258) 1982 - Colin Chapman , kỹ sư và doanh nhân người Anh, thành lập Lotus Cars (sinh năm 1928) 705 – Võ Tắc Thiên, hoàng hậu và thái hậu của triều Đường, hoàng đế triều Võ Chu, tức ngày 26 tháng 11 năm Ất Tị (s. 625) Chương trình "Hôm nay ngày gì" hiện đã có mặt trên Youtube, Facebook và Spotify: Facebook: https://www.facebook.com/aweektv - Youtube: https://www.youtube.com/c/AWeekTV - Spotify: https://open.spotify.com/show/6rC4CgZNV6tJpX2RIcbK0J - Apple Podcast: https://podcasts.apple.com/.../h%C3%B4m-nay.../id1586073418 #aweektv #16thang12 Các video đều thuộc quyền sở hữu của Adwell jsc (adwell.vn) , mọi hành động sử dụng lại nội dung của chúng tôi đều không được phép. --- Send in a voice message: https://anchor.fm/aweek-tv/message

What a special series it's been for all the HPP team! Our biggest series to date, we released our first book, met you at our first live shows and announced our 2022 Live Tour!

Our special guest this week is nine-time Grand Prix winner and FIA World Endurance Champion, Mark Webber. Listen to his conversation with Jake and Damian about the importance of consistency, organisation, reliability and always staying true to yourself.Mark has worked in some of the greatest, and most challenging, high performing cultures in the world. Despite the glamorous trappings and lifestyle of F1, Mark has stayed true to his laid-back Aussie roots and traditions. - - - - - Tickets are on sale for our LIVE TOUR in 2022. Buy here: https://sjm.lnk.to/HPPL Pre-order our audiobook ‘Lessons From the Best on Becoming Your Best': https://adbl.co/3xQQSCF Get a special signed copy, out Dec 9th: https://bit.ly/3kCqhFpPre-order book link: http://smarturl.it/hv0sdzThank you to our founding partner Lotus Cars. Check them out at lotuscars.com Thanks also to GIVEMESPORT - the exclusive sports partner of the High Performance Podcast. To gain further access to editorial and social content from the Podcast click here https://www.givemesport.com/podcastDownload Charlie Starmer-Smith's single 'Spotlight' https://music.apple.com/gb/album/spotlight-single/1596030150. All proceeds from the track are going to Alzheimers Society. See acast.com/privacy for privacy and opt-out information.

These are some of the big brains that decide what a Lotus car should look like, feel like, and what the company should do next.   Russell Carr has been working for Lotus since 1990 and was appointed head of design in 2014. His work can be seen in the Lotus Esprit facelift, Europa S, Evora, and upcoming Evija.  Gavan Kershaw has been the Director of Attributes and Product Integrity since 2017. He sets the targets, benchmarks and evaluation sign-off on everything to do with the performance of Lotus cars. He's never worked anywhere else, so to say he cares about the brand would be an understatement.  Matt Windle served as the Executive Director of Engineering until January of 2021 when he was named the Managing Director of Lotus Cars.Recorded on Nov. 22, 2021Head to the Luxury Driver Amazon page for 15% off your order of their incredible wipes. Just head on over to Stance.com and pick out some styles you think they might like.Start your free trial today at egnyte.com.Find Valvoline now at your local auto parts store.For our listeners, they are offering 20% off your first purchase. Get yourself some of the most comfortable and versatile clothing on the planet at vuori.com/TIRE

Angela Ruggiero is a pioneer and leading figure in the sports world. She is a four-time Olympian and Gold Medalist in Ice Hockey and was the first female non-goalie to play in a men's professional hockey league. Angela is the Co-Founder of the Sports Innovation Lab, a technology-powered market research firm empowering industry-leading sports brands to identify the trends, products and services that will fuel the future of sports.Angela has been recognised as Forbes Top 25 most powerful woman in sport, and Top 100 Most Influential People in Hockey. - - - - - -The High Performance Live Podcast Tour 2022 has been announced! Sign up to the HP Circle and get early bird access to tickets on Wednesday 1st Dec: https://bit.ly/318lWCa Pre-order our audiobook ‘Lessons From the Best on Becoming Your Best': https://adbl.co/3xQQSCF Get a special signed copy, out Dec 9th: https://bit.ly/3kCqhFpPre-order link: http://smarturl.it/hv0sdzThank you to our founding partner Lotus Cars. Check them out at lotuscars.com See acast.com/privacy for privacy and opt-out information.

In this episode we introduce a new segment on Australian Prime Ministers; we also discuss the weirdness of Australian city flags, as well as Lotus cars, Australian history and cover off on all the usual topics. We also answer our very first question! (well one of does anyway) This episode is loaded with bonus content made just for you!

Sam Heughan is an actor and entrepreneur best known for his starring role in drama series Outlander. Sam is owner of The Sassenach Whisky brand, which has picked up a host of awards and has been a sell out success both here in the UK and America.He is also founder of My Peak Challenge, a community dedicated to inspiring its members to live healthier, happier and more balanced lives while raising funds to change lives. It has raised over $5 million dollars to date.. . . . . . . High Performance Live Podcast Tour 2022 - Sign up here - thehighperformancepodcast.com/signup Pre-order our audiobook ‘Lessons From the Best on Becoming Your Best': https://adbl.co/3xQQSCF Get a special signed copy, out Dec 9th: https://bit.ly/3kCqhFpPre-order link: http://smarturl.it/hv0sdzThank you to our founding partner Lotus Cars. Check them out at lotuscars.com See acast.com/privacy for privacy and opt-out information.

Steve Morgan is a businessman and philanthropist. Steve was born in Liverpool and started his first construction company at the age of 21 with a loan of £5,000 from his father. He founded Redrow, one of the UK's most successful house-builders. A lifelong Liverpool FC fan he unsuccessfully tried to buy the club on several occasions before eventually buying Wolverhampton Wanderers in 2007, where he stayed until 2016.He founded the Steve Morgan Foundation in 2001, to support charities that help children and families, people with physical or learning disabilities, the elderly, or those that are socially disadvantaged in Merseyside, Cheshire and North Wales.He received a CBE in 2016. . . . . . . . High Performance Live Podcast Tour 2022 - Sign up here - thehighperformancepodcast.com/signup Pre-order our audiobook ‘Lessons From the Best on Becoming Your Best': https://adbl.co/3xQQSCF Get a special signed copy, out Dec 9th: https://bit.ly/3kCqhFpPre-order link: http://smarturl.it/hv0sdzThank you to our founding partner Lotus Cars. Check them out at lotuscars.com Thanks also to GIVEMESPORT - the exclusive sports partner of the High Performance Podcast. To gain further access to editorial and social content from the Podcast click here https://www.givemesport.com/podcast See acast.com/privacy for privacy and opt-out information.

This week we welcome All Black legend Dan Carter to the podcast. Born and raised in New Zealand, Dan is one of the finest players in rugby union history. Dan played 112 test matches for the All Blacks, winning two Rugby World Cups. He is the highest point scorer in test rugby and the most capped All Blacks Fly Half of all time.Get the pen and notepad ready as we delve into the lessons Dan has learnt from his incredible career and life to date - something he calls 'the art of winning'. These are skills relevant to not only sports people, but entrepreneurs, leaders and beyond. Dan showed just what you can achieve when you set ambitious goals, have self-belief, and relentlessly pursue the skills to help you achieve them.. . . . . . . High Performance Live Tour 2022 - Register interest here - thehighperformancepodcast.com/signup Pre-order our audiobook ‘Lessons From the Best on Becoming Your Best': https://adbl.co/3xQQSCF Get a special signed copy, out Dec 9th: https://bit.ly/3kCqhFpPre-order link: http://smarturl.it/hv0sdzThank you to our founding partner Lotus Cars. Check them out at lotuscars.com Thanks also to GIVEMESPORT - the exclusive sports partner of the High Performance Podcast. To gain further access to editorial and social content from the Podcast click here https://www.givemesport.com/podcast See acast.com/privacy for privacy and opt-out information.

Alastair Campbell is a writer, communicator and strategist best known for his role as former British Prime Minister Tony Blair's spokesman, press secretary and director of communications and strategy. Alistair has written seventeen books including a Number 1 best-selling analysis of what it takes to win in politics, business and sport, Winners and How They Succeed, and two personal memoirs on depression and the pursuit of happiness. His latest, Living Better: How I learned to survive depression, was also a Sunday Times best-seller.. . . . . . . High Performance Live Podcast Tour 2022 - Sign up here - thehighperformancepodcast.com/signup Pre-order our audiobook ‘Lessons From the Best on Becoming Your Best': https://adbl.co/3xQQSCF Get a special signed copy, out Dec 9th: https://bit.ly/3kCqhFpPre-order link: http://smarturl.it/hv0sdzThank you to our founding partner Lotus Cars. Check them out at lotuscars.com Thanks also to GIVEMESPORT - the exclusive sports partner of the High Performance Podcast. To gain further access to editorial and social content from the Podcast click here https://www.givemesport.com/podcast See acast.com/privacy for privacy and opt-out information.

Will Ahmed is the founder and CEO of Whoop, the wearable device that monitors your recovery, sleep, training, and health. Will launched Whoop in 2012 whilst he was at college. As an athlete himself, he was constantly overtraining, and as a result, got interested in how he could prevent it by learning more about his own physiology. Ten years on, Whoop has a valuation of $3.6 billion, some and 500 employees. So how did the guy who crafted an empire around dialling in good-for-you habits get there? What did he learn along the way? What does the future hold for wearable tech? What were his lessons to high performance? . . . . . . . High Performance Live Podcast Tour 2022 - Sign up here - thehighperformancepodcast.com/signup Pre-order our audiobook: https://adbl.co/3xQQSCF Get a special signed copy, out Dec 9th: https://bit.ly/3kCqhFpPre-order link: http://smarturl.it/hv0sdzThank you to our founding partner Lotus Cars who are back for the new series! Lotus we love you, and wouldn't be here without you! Check them out at lotuscars.com Thanks also to GIVEMESPORT - the exclusive sports partner of the High Performance Podcast. To gain further access to editorial and social content from the Podcast click here https://www.givemesport.com/podcast See acast.com/privacy for privacy and opt-out information.

Michael Bisping, remains the only British UFC champion and a key player in catapulting the sport to new heights in the UK. His undoubted career highlight came in June 2016 at UFC 199, when he knocked out Luke Rockhold to claim the UFC middleweight title on just a week's notice. He defended that title on UK soil when he beat Dan Hendersaon and also beat the legendary Anderson Silva during the same five-fight win streak that delivered his title.Among Michael's career accolades, he has the most wins in UFC middleweight history and is tied for the third most fights in UFC history. “The Count” was inducted into the UFC Hall of Fame will go down as one of the greatest.. . . . . . . Get a special signed copy of our first book, out Dec 9th: https://bit.ly/3kCqhFpPre-order the book: http://smarturl.it/hv0sdzPre-order the audiobook: https://adbl.co/3xQQSCF There are a few tickets left for the book tour! Come have a chat and get a signed copy

Do you want to know how to land major brands? Bill Durrant had been working for a big agency for years when he decided to leave and work freelance for a while. That's when opportunity knocked and old Nestle client asked him to work on his new account, Clif Bar. This is the client that really started his agency Ex Verus, which helps brands develop a paid media strategy that drives visible sales growth and merchandise those results to leadership. In today's episode, he sits down with Jason to talk about how good timing has as much to do as being good, what is it like to work with major brands like Coca-Cola, why it is so important for him to develop a relationship with clients, and 3 Golden Nuggets How to get in with the major brands? For Bill, getting a major brand's attention was all about timing and also making a good impression. He had been working at a big agency and worked on the Nestle account. He eventually decided to leave and start working freelance when an old Nestle client called him to handle the marketing for his new account, Clif Bar. What tells people who want to land a major client is that within these same organizations there are many brand managers in charge of growth stage brands that need creative input and are willing to work with smaller agencies that can bring some new and interesting input. Work on your relationship with clients. When his agency got their first client, they set the goal to start building relationships with as many people within the organization as possible. They also started getting introduced to people from other departments and other products, with the possibility of working with them too. Also, the same people that he worked with during those years eventually went on to other companies and called them to start growing those brands. Good clients will take you everywhere they go. This is why Bill values his relationship with them and even makes it a point to fly out every once in a while and touch base with his most valuable clients. The three-tier approach. With client relationships being such a core element of business, you have to make sure that clients build this relationship with the agency more so than with a key member of the team. Team members will leave sometimes for different reasons, and the client shouldn't feel like their communication with the agency will change for the worst because of it. This is why Bill has established a three-tier approach where there's a senior leadership level, junior planners, and associate planners. In case someone in one of those levels leaves, there's still two other points of contact that have developed a relationship with the client. Gusto: Today's episode is sponsored by Gusto, an all-in-one people platform for payroll, benefits, HR where you can unify your data. Gusto automatically applies your payroll taxes and directly deposits your team's paychecks, freeing you up to work on your business. Head over to gusto.com/agency to enjoy an exclusive offer for podcast listeners. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Landing Major Brands and How Good Clients Will Take You Everywhere Jason: [00:00:00] What's up, everybody? Jason Swenk here. I am excited I have another amazing guest on the show. We're going to talk about the landing big well-known brands. Because a lot of you have been reaching out, how do we get these big brands? Like Coca-Cola, Pepsi, and all these major brands? Well, on today's episode, we're going to talk about that with this amazing guest. So let's go ahead and get it. Hey, Bill. Welcome to the show. Bill: [00:00:34] Hey, thanks so much for having me, Jason. Jason: [00:00:36] Yeah, man. I'm excited to have you on. So for the ones that have not heard of you yet tell us who you are and what do you do? Bill: [00:00:47] Alright, I am Bill Durrant and I'm the president and founder of Ex Verus Media. We're based out in Los Angeles and we are a paid media agency focused in that space, uh, really designed to create culture, creating growth-stage brands. Um, to work with those brands, to build them, to grow them from a media standpoint. Uh, and not just their brands, but also immediate demand as well. So the performance side of the world as well. Jason: [00:01:12] Awesome. Well, tell us, how, how did you get into this space? I'm always curious and like, what was your first project or deal? Bill: [00:01:20] Yeah. You know, I think our origin story is a little… You know, it's a little funny. It shows you how important it is to be a lucky and good, not just good. Um, I had worked for a number of years at a big agency and worked on, uh, the Nestle accounts. I worked with a number of grants from Nestle and, uh, I had decided to leave, um, just start doing some freelance work. And while I was doing that, I got a phone call from a former Nestle client who said, hey, I'm running a part of the marketing organization at Clif Bar now. And we'd love to know if, uh, you might be able to be a one-person media agency, um, for us. And of course I had no idea how to do that. But found myself saying yes. And, uh, that turned into an incredible and a very long run with Clif Bar, um, which started the agency. So from very small projects, um, to consolidating all of their media and advertising across the organization and using that as the launchpad for what we are today. Jason: [00:02:24] Well, shit, dude. You went and straight to the, a huge brand. Um, yes, that was, uh, that was good timing and, uh… I don't know, luck, but I think that was just good timing. Bill: [00:02:39] Yeah. You know, I, I think so. And, and I think, you know, like I said, it shows you it's important to be good. It's important to be ready when opportunities come up. But it's also important, you know, at that point in time, Clif Bar was not investing very much money into paid media. So it wasn't a stretch for me to do the work and to bring on one or two team members. Um, the real stretch was I think, in people's imaginations when they understood like wait Clif Bar, I mean, that they've got to be a billion-dollar brand. And, you know, taking advantage of, you know, essentially the credibility that that gave us. I didn't have to tell anyone, you know, hey, they're not necessarily spending $10 million a year in media. Um, they're not a massive account, at least right now. And being able to do that and to leverage that credibility, um, is ultimately what started to land us our next relationships. Jason: [00:03:31] Yeah. And I, and I think really kind of… Talk a little bit about, cause a lot of times people think these big brands are so intimidating. Like they get so nervous and I'm like, they're just people like you and me. They just got, but they got to get a thousand different approvals and they make decisions on committees, you know, and all that kind of stuff. But like, talk a little bit about that. Like I remember when we landed our first big one, I was just naive. And I didn't even, I didn't even know they were big. Like I remember, and I even lost it a really big account cause I didn't even know who they were. Which I always tell on the show Berkshire Hathaway. I was like, who are you guys? Bill: [00:04:16] Yeah. It's um, I can't believe you told Warren Buffett to screw off, but that's a, um, that's definitely a story. I, you know, I think you're absolutely right. These are people who put their pants on one leg at a time, just like the rest of us. And particularly if you're a creative agency or an agency where, you know, everything isn't continuously trying to be consolidated, like it is on the media side. Um, there's a lot of opportunity for them to, you know, really want to stand out and break through just within their organization, let alone to consumers. So, you know, there are folks that are going to be more willing within those organizations to work with an agency of any size, uh, if it brings them the right, the right kind of breakthrough work. And what we also found is that within those organizations, these large organizations, there's a Coca-Cola and sure everybody would want to work with Coca-Cola or with Sprite, or, you know, even with minute maid or some of the larger brands. But from our standpoint, you know, working with Coca-Cola doesn't necessarily mean working with those massive brands and trying to take on the largest agencies in the world. Um, there are folks that are brand managers on really interesting growth stage brands. They really need our help and creative thinking. Um, and there's huge opportunities to not only do great work with brands like that, and then have the benefit of saying, you know, I get to work with, with a fortune 100 company. Um, but to actually get work out of that, that then becomes part of your calling card to future opportunity. Jason: [00:05:49] Yeah. Yeah. I remember I did an interview, our Four interview. So if you guys want to go check it out, it's jasonswenk.com/four. The number four, it's a pretty long URL. And I interviewed, uh, Del Ross of IHG International Hotel Group. And at the time he was director of... He's not there. So don't hit Del up anymore. And, uh, I asked him, I said, how can smaller agencies that haven't worked with bigger brands get into bed with bigger brands? And he was like, look, just like what you said, be innovative, call me up and tell me something that is new. That's changing. Don't just say, hey, I take you out to golf or send me a stupid, you know, puzzle that I have to solve in order to get, get his attention. And he's like, look, just say, hey, I was wondering like… And this was as example when Facebook was coming out with his pay-per-click and saying, hey, have you heard of power editor? And the remarketing possibility that you can do in the hospitality space? I'd love to do a test project for you. And that's, that's what we did with Lotus Cars. And that's what we did with Hitachi Power Tools and a number of different, bigger brands. And once you got in there, I want you to tell us about this too, about, especially with Clif… You know, uh, the Clif Bar. There are so many different side businesses or divisions in those. So how did you start building relationships in order to grow that account? Bill: [00:07:18] Well, I think the point that you just made is a really important one. And, uh, you know, I think our success is a testament to this strategy and the strategic approach, because it, it really is a win-win for everyone. And when you can show that client how they're, they're winning by doing something or learning something that they wouldn't have experienced or been exposed to before, um, your business is going to grow, right? And I think with Clif Bar, you know, we were kind of… It's funny, I came from Nestle where, you know, there's typically one agency group that runs all Nestle brands regardless of where they are in the country. And so portfolio management was very important. And so we came into the Clif Bar relationship really saying, you know, this is going to be about portfolio management. Even if there's one or two brands that spend the most. And this is going to be about building relationships with as many people within the organization as possible. Now, an organization like Clif makes that really easy, just great people, uh, all the way through. And what we found was that not only were we, you know, picking up and, and working with additional brands within Clif, which, which ultimately I think helps the bottom line. Um, what we also found was that those folks would then progress in their careers and move outside of the walls of Clif and move to other organizations. And in fact, that's, that's exactly what happened and we've kind of evolved our relationship. We now work with, uh, Premier Protein and PowerBar and Supreme Protein, which is literally down the street. But as people progressed in their careers and moved to other organizations, um, we then had new startup brands and new opportunities to work with. So it raised the tide of the boat and it helps us diversify as well away from one kind of main client comprising the bulk of our revenue. And so we saw that strategy paying off, not just right away. Um, hey, could you introduce me to such and such at such and such brand we'd love to chat with them. You know, you're already an insider, so you've already got trust and a reason to be there. Um, so you're not just a cold call, uh, when you're asking for introductions to the other brand managers. But even when you're not necessarily getting work from them today, you may be getting work from them tomorrow. It's still important to continue to build those relationships Jason: [00:09:47] Taking care of your employees has never been more important than right now. And while paydays are great, running payroll is a major pain, calculating taxes, deductions, compliance. None of it it's easy. Unless of course you have Gusto. Gusto is a simple online payroll and benefits built for your small business. Gusto automatically applies your payroll taxes and directly deposits your team's paychecks, freeing you up to work on your business. Plus, with Gusto's help, you can offer benefits like 401k's health insurance, workers' comp, and a lot more. And because you're a smart agency masterclass listener, you're going to get three months free once you run your first payroll. Go to gusto.com/agency that's gusto.com/agency for three free months. Yeah, one of our mastermind members, um, does a lot of work with Facebook and some of the key people at Facebook. She was telling us this and some of the other members are like, oh, that means you're going to lose Facebook? And she was like no, no, no. And I was, I knew it was coming. I was like, I'm getting new business from all these other companies. And it was like, you build relationships with these people, you know, they take you everywhere. We saw that as well, but it's about building that relationship, not just being transactional. And I think so many, like one of our other mastermind members, we always have a digital agency experience in Colorado. And I remember I'm already talking about we always make it one of the things in the first month we have to go physically, this is pre-COVID… Go visit them and just build rapport and help them out. And always, rather than just sending stupid reports, like, why do agencies just send reports? Like, you know what happens to your report? It just… They look at it first month. They might ask the question and then all the other ones it goes in the garbage. And then they forget about you. Bill: [00:11:58] Oh my goodness. That's exactly right. And you're right to talk about how to differentiate yourself and creating that personal communication is, is, is really one of the top ways to do it. We still have a very limited client base, uh, here in Los Angeles. We still only had one or two clients over the last six years that we could actually drive to. And we made it a point to fly and to be in person with people. So I've had status with Southwest Airlines for 10 years Because of that, because it's so easy to fly from, from Burbank to Oakland and to be there in person and to continue to cultivate those relationships. And, and to do that with people that I genuinely like and genuinely consider friends now Jason: [00:12:52] What, um…? Switching focus just a little bit, because you have about 30 people that you were telling me in the pre-show, your people will leave sometimes. They build relationships with your clients. Um, I know one of the hard things that people have an agency, let's say you have a project manager, account manager leading like a major account, and that person decides to leave. How do you maintain that relationship going forward with that client as a key person left? Bill: [00:13:26] That's a great question. You know, I think what we do is we try to make it like a three-tiered approach. So you've got folks that are at a senior leadership level. You know, we've got 30 people and, you know, maybe four or five people kind of fit that, fit that descriptor. And that's even a growth from where we were just six months ago. Uh, so we've got a senior leadership level. We've got, you know, uh, an associate director manager kind of media planner core team. And then you've got your kind of junior planners and associate planners, and that's kind of how our structure works from a client relationship standpoint. We're I think continuously thinking about where's the relationship at all three levels. So that if a person who's core, especially this day where there's been so much turnover just in general across the industry. You know, there's still going to be someone at the other two levels with whom the client has a strong relationship. And then we know that mission one, once we get a new person in to replace who's left, is for them to build that relationship with the clients. That's just as important as it is for them to build a relationship with the folks internally as well. Um, we take that very seriously. So the first thing we do is we look at what are these three levels? How can we always have two strong points of contact at different levels? Uh, regardless of who's left, um, because you'll find that sometimes clients just really love a particular associate planner or someone who's at a more entry-level role, because that's the person that's getting them, the information that they're asking for on a daily basis and doing a great job. And not just showing up every week or every month, um, for other things. Uh, the other thing that we like to do from a relationship standpoint is, again, to prioritize those relationships. And to understand that this really is a relationship business uh, first and foremost, and a results business as a very close second. Um, we always have to be mindful of results and the innovation that we're bringing to clients. But we know that we don't have a business long-term if we're not cultivating relationships and keeping those strong. So it's very important to us as an organization to hire properly. We're not just going to hire someone who's got the particular skillset that our client is looking for. We're also going to hire someone that we think that they're going to blend well with and to work well with and to enjoy on a personal level. Um, and somebody who's articulated enough to maintain that level of relationship with them and not just a technical expert. So that's the other big piece that's so important and foundational to everything is that if you're hiring correctly, you're really setting yourself up to be successful in that. Uh, without even necessarily having to have a strategic approach after that. Jason: [00:16:21] Yeah. I mean, we're in a people relationship business, both hiring, like you were saying, and, and managing those relationships. I love that. And I love that the three points of contact and always having two points. It's kind of like climbing a mountain. You never want just one point of contact. I mean, you know, I watched that free solo in my hand still… you know clam up when I'm thinking of him just holding on with one hand. I'm like at least two points and you, you're, you're going to make it. Uh, well, depending on which mountain you choose, I guess. Bill: [00:16:56] That's the perfect analogy I'm going to steal that analogy. Yeah, exactly. Jason: [00:17:00] Well, we, we love mountains here, right? So that's why I live in the mountains. Well, this has all been amazing. Um, tell us a little bit about the book called Digital Stone Age. Bill: [00:17:11] Yeah. So Digital Stone Age was a book that was designed to, uh, essentially have a conversation, um, at more of the readers pace that we found ourselves increasingly having with brands over the last couple of years. And that conversation was really around this idea of… Uh, you know, I'm a growing brand, I may have a decent media budget. Uh, I may not, I may, you know, be kind of bootstrapping, uh, with a smaller budget, at least compared to my peer set. And as a result, everything that I do has to be digital. And we found a lot of brand managers coming in with this mindset or everything that I do has to be social. And, you know, they weren't necessarily wrong in wanting to be in those places and to utilize those tactics. But what we found is that they weren't being neutral about it, and they weren't truly understanding what is going to truly grow my brand based on where consumers are now. And, you know, essentially the thesis of the book is you have to take care of generating that immediate demand. But you also have to take care of building a brand simultaneously. And as important and critical as digital tactics have been, you know, tactics that were kind of native to the digital space. Uh, what we also found was that people are still watching TV. People are still viewing… Now post-COVID, hopefully, post-COVID doesn't even make sense. But people are still viewing, um, out-of-home advertising. So we're seeing that grow again in 2021 and then beyond, um, people are still utilizing tactics that might feel old-fashioned to a very modern digital marketer, and they're using them very successfully. Um, simultaneously you've got folks who are doing the same thing of, uh, you know, I I've always been in TV. I've always been on a radio. I've always been an outdoor. And I would like to just continue with what's worked and we know that that's not what works best either. There truly is a synergistic effect by taking different kinds of media channels and different approaches, um, and using them simultaneously than trying to double down on one particular approach or tactic. So writing a book about that and essentially laying out the evidence that proves that over studies that have been done by people far more, far more intelligent than I… Over thousands of brands and over the last 10 years, it's really powerful and exciting to see that and to know… Hey, I now have a blueprint or a path forward and a strategic framework on how to be successful in growing a brand in this modern era where even if a particular channel isn't a digital channel. It's still becoming more and more digitized. And being able to lean into those trends and be modern, but also simultaneously driving, uh, results with your budgets. Uh, that's a very powerful thing to be able to say you can do as a marketer. Jason: [00:20:15] Well, I lied. Last question. Has the book gotten you a lot of business with some of the brands that you want? Bill: [00:20:22] You know, I think what it does is two things. Um, number one is it immediately drives credibility that we know what we're talking about. Um, so we don't use it as a lead magnet per se. We use it as a compliment to, uh, our introduction process and our proposal process, um, with clients. And so it's a little bit harder to quantify. But we know that, um, the book and some of the work that we've done as extensions of that from a PR standpoint, just getting our message out to the press, um, have generated interest and inbound leads. And have generated clients for us. That's, I think, the most satisfying thing to know is we were able to obtain a client by doing things the right way and leaning in on thought leadership. Not just having to rely on referrals of course, which are important, but you can't just rely on them, uh, or other channels or tactics that might've felt less, um, true to who we are. Jason: [00:21:23] Well, I, you know, we have a lot of mastermind members that have written books and what they'll do is they literally send it out to their top 100 list. And they'll actually have like a bookmark and a special note on the page they want them to read. And it's customized to them, right? And then they get this book. If they like reading, then it's gold. If they're like me and they're like, ah, kryptonite throw it away, right? So you got to make sure you know your audience. Um, but, uh, yeah, some mastermind members crush it on that. So if you're not doing it, try that part out. Bill: [00:21:58] I love that. I love that idea. Uh, the idea of shipping out a hundred packages is a little scary. But the, I, the idea of physically getting something into their hands is so powerful. Love it. Yeah. Jason: [00:22:09] Awesome. Well, cool. Um, what's the website for the agency? And then obviously, you know, the Digital Stone Age, I think you can get on an Amazon Barnes and noble all over. So congrats on that. But what's the website address people will go and check the agency out? Bill: [00:22:25] Yep. exverus.com. It's just E X V E R U S means from the truth in Latin. Jason: [00:22:31] Awesome. Glad you spelled that out because I bet a lot of people would have messed that up. But thanks so much for coming on the show, uh, loved having you. Um, and if you guys liked this episode, you'll make sure you get subscribe. Uh, however you're listening to it. And if you want to be around other amazing agency owners that can really elevate you faster. And these are experienced agency owners that are pushing you and they're growing at a rapid pace. I'd love to have you guys go to digitalagencyelite.com and go apply. Um, we make everyone go through an application process, interview process just to make sure help you out. And that you're right for the group, but these are the best of the best agency owners sharing what's working and be able to see the things that you might not be able to see. So go do that now. And until next time, have a Swenk day. Related: https://jasonswenk.com/work-with-big-brands/

Stuart Webber, the Sporting Director of Norwich City Football Club, joined us at the end of Series 4 and spoke with incredible honesty about how he insulates himself from social media, ignoring the opinions of others he doesn't know or trust. Jake and Damian discuss how all high performers have a committee of trusted people around them. . . . . . . . Get a special signed copy of our book - ‘Lessons from the Best on Becoming Your Best' : htps://bit.ly/3kCqhFpPre-order our book: http://smarturl.it/hv0sdzPre-order our audiobook: https://adbl.co/3xQQSCF There are a few tickets left for the book tour in Bristol (14th December) to have a chat and get a signed copy

Our special guest this week is Mel Robbins. A best-selling author, tv host and motivational speaker. Mel's books' include global phenomenon ‘The 5 Second Rule' and her latest is called ‘The High 5 Habit'; a simple, proven tool you can use to take control of your life.Mel is one of the most widely booked and followed public speakers in the world. Her social media platforms inspire more than 60 million people every month and her TEDx Talk is one of the most popular of all time, with more than 25 million views.Mel's latest book ‘The High Five Habit' is available now!. . . . . . . Get a special signed copy of our first book, out Dec 9th: https://bit.ly/3kCqhFpPre-order link: http://smarturl.it/hv0sdzPre-order the audiobook: https://adbl.co/3xQQSCF There are a few tickets left for the book tour! Join us in Bristol (14th December) to have a chat and get a signed copy

We launch Series 6 with the ‘Manx Missile' Mark Cavendish, cycling's greatest sprinter of all time.Mark sprinted into the history books on Stage 13 of the Tour de France in 2021, by equalling Eddy Merckx's record of 34 stage wins at the Tour, a record that has been held since 1975.It has been an extraordinary comeback for Mark, arguably one the greatest in sports history, as he has battled depression, illness and injury. Get the notebooks ready, and listen to Mark speak like he's never done before on his lessons and learnings of high performance. . . . . . . . Thank you to our founding partner Lotus Cars who are back for the new series! Lotus we love you, and wouldn't be here without you! Check them out at lotuscars.com Get a special signed copy of our first book, out Dec 9th: https://bit.ly/3kCqhFpPre-order link: http://smarturl.it/hv0sdzPre-order the audiobook: https://adbl.co/3xQQSCF There are a few tickets left for the book tour! Join us in Bristol (14th December) to have a chat and get a signed copy

Have you had a few failures in the agency world? Everyone is afraid of failure. But when you change perspective and treat it like a lesson instead of a defeat. That's the lesson from today's guest, Frank Kern, a well-known marketing consultant and agency owner who has ventured to start several agencies over the years. In this episode, Frank discusses some of his failures from these past businesses, the lessons learned, and what he would do differently. He offers valuable advice for anyone starting a digital marketing agency. He offers an honest and upfront take on every stumble, from starting in the advertising world without really knowing the rules, not listening to his own advice, and taking on every client, even the bad ones. Don't be afraid to start over. Frank shares the knowledge he has gained over the years starting different agencies and learning from the mistakes made in each new venture. He has never been afraid to start over. “That's what I love about the advertising business,” he says, “it's never going away”. So there's always a new opportunity waiting for the ones who dare to take that step and learn from past mistakes. He is now enjoying his most successful venture and is very glad everything happened as it did. Don't try to grow too fast. This is the first lesson Frank has taken from his past agencies. Where in the past he used to take as many clients as he could get, now he sets a target. Five clients a week. This enables him and his team to not be reactive and build out operations. It's been a learning curve for them. Drilling into the process, making sure there are checklists, getting better at inner team communications. But Frank says it's been worth it and that he's definitely seeing the results. Take accountability. Having a business partner is not easy and takes serious commitment. Some prefer to not even attempt it. Frank has been lucky to have a few amicable separations from past partners. The secret? He doesn't really know, but he shares the importance of taking accountability for your mistakes. “If things are your damn fault, you have to realize they're your fault”. YOUTUBE AUDIO LINK Sponsors and Resources Wix: Today's episode is sponsored by the Wix Partner Program. Being a Wix Partner is ideal for freelancers and digital agencies that design and develop websites for their clients. Check out Wix.com/Partners to learn more and become a member of the community for free. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Don't Be Afraid to Start Over in the Agency World, Just Like Frank Kern Jason: [00:00:00] What's up, agency owners? Jason Swenk here, and I have another amazing guest, Frank Kern. If you guys haven't heard of, uh, he is amazing. I've learned so much from him over the years on writing copy and marketing and direct response. Kind of the godfather of direct response marketing. A lot of you guys know Frank Kern and he's done a bunch of agencies in the past, so we're going to talk about his experience with marketing and his agency. Let's go ahead and get into the show. What's up, Frank? How's it going? Frank: [00:00:40] Dude, I was just watching the intro roll. I love the just two seconds of pensive staring off into the distance. Jason: [00:00:47] Well, I don't want to lose anybody's attention. Especially people with ADD like us. So, you know, you got try to keep them there. Frank: [00:00:55] I didn't tell you this pre-interview. So if I don't make any sense today it's because I have dyslexia and ADD and I woke up at 12:52 and… No, or 12 something, and my dyslexia… I mean, I have the biggest font size ever on my watch. And I thought it was, I thought it said 4:52. So I took my ADD meds, which I keep right beside the bed. And they kicked in. I've been awake since 2:00 AM I'm just like… so stupid right now. Jason: [00:01:24] There you go. Well, that makes it fun for a podcast. Frank: [00:01:28] Yeah, that's my disclaimer. Jason: [00:01:30] Awesome. Well, um, for the people that have lived under a rock for a little bit… Tell us kind of a little bit of your origin story about how and why you've wanted to create an agency over the past couple of years. Frank: [00:01:45] Uh, okay. I'll be mercifully brief because this isn't even remotely interesting for anybody. Um, sold credit card machines door to door. Hated it, very bad at it. Um, Googled or there wasn't Google back then, it was 1999. Did a search for how to sell credit card machines on the internet cause I didn't wanna have to talk to people. They were all mean to me because I was going door to door and interrupting their, uh, place of business. Discovered direct response marketing and advertising that way and started selling courses. Sold one that got me in trouble with the government. Um, it's important to learn the rules of advertising if you want to do advertising. I did not learn them, but, uh, after that I did. And um, then, sold stuff about dog training and kind of cut my teeth on that and sold a lot of marketing-related information. And always felt like… It's going to sound really weird, but I always felt like it didn't count, you know? Like that's… to use my, uh, my late grandfather's term it's Mickey mouse BS. And I was like, I need to do it for real. I need to actually build campaigns and do stuff with real businesses. So it was for that reason and because I absolutely love advertising and I get to hit refresh on other people's stats besides my own. Um, that's why I did it. Jason: [00:03:00] Yeah. Well, um, you, uh, like I told you a couple of years ago, you kn… I found you and Jeff Walker and a couple other people through a Tony Robbins event I went, where they sent out the, I guess the money masters or something. And that's right when I was coming off selling the agency and I'd never heard of direct response at all. And I was like, wow, if I could put this together with what I know here… I was like, man, this could be a pretty good machine. Uh, so I want to thank you for, for, for doing what you've done over the years. And, and, uh, you've been… Someone that has really figured out how to make someone kind of respond to you. You know, especially in the marketing front. What what's kind of like, how did you go about figuring that out? Or was that just kind of intuition? Like I know you were saying, well, I just hated getting kicked out of strip joints and all these kinds of restaurants I was going into. I needed to get them to come to me. You know, how did you figured it out? Frank: [00:04:05] Well, I started by making horribly egregious unsubstantiated claims in advertising because that's what I responded to. And of course, I didn't realize there were things like regulatory bodies. This is again in 1999. And then I learned that you really can't do that and it's frowned upon. Um, so I wanted to see, well, what, what if you don't do that at all? And, um, I kind of stumbled over the whole philosophy of results in advance, which is the easiest way to convince somebody you can help them is to actually help them in advance of asking for their business. So that's always been my big secret, you know, and it was just doing that. Jason: [00:04:43] Yeah. And so when, when you started the first agency, what were some of the challenges that you experienced? Uh, and how did you overcome them? Frank: [00:04:57] Dude, so the first one… I think this is number four for me. We've got it right now, finally. But I've been attempting this since 2010, all right? So we're 12 years into your boy, Frankie, trying to make, trying to work 30 times harder for way less money, basically. When you, I know, but I like it. I can't help it, you know, and I would rather do this and make less money than do the other stuff. I don't know why. But anyway, the first one was a partnership between my cousin, Trey Smith and I and Jordan "Wolf of Wall Street" Belfort. And we had a plan, Trey and I mainly had this plan, which was we would create lead gen pages for home services companies and then manage their Google PPC accounts. We would charge a flat fee and then like, you know, let's say it was 600 bucks a month or something. And we'd spend 400 bucks on traffic and we'd keep the $200 bucks. It, uh, we did roughly 15 seconds of research, you know, and were convinced that we were geniuses. And Jordan's job was to, uh, hire and train salespeople. Cause neither Trey nor I are qualified to do that at all. So, um, that failed spectacularly, you know? So we, uh, by we, I mean, I leased a bank building in, uh, on Prospect Street all the way in California that… You know, we hired, I wanna say 40 people off of Craigslist. You know, and Jordan was training them up and then he had to go on tour to sell his stuff. And then like, nothing really happened. I got to, I got to have a lease on a bank building for a couple of years. So that was fun. Jason: [00:06:41] So why did that fail though? Like what, looking back, what could you have done to make that work? Frank: [00:06:48] Um, I could have, uh, used ads to get them, you know. So for whatever dumb reason, uh, I oftentimes fail to heed my own advice, which is all right if you want to grow the business, take the thing that's working real good and do a whole lot more of that. And then find a way to systemize and automate and scale from there. So we had this method of getting customers, which was internet ads. But when we partnered with Jordan, we were like, nope, we're not going to do that, we're going to do something we have no idea how to do, which is to call them out of the blue and then, uh, try to sell them something, you know, and so that was dumb. Uh, I mean, I'm sure people make it work, but we didn't know what the heck we were doing. And of course that model, I think would probably have ultimately doomed us because there wasn't enough margin in it. Jason: [00:07:42] Yeah. So what was version two? Frank: [00:07:46] Uh, let's see. Version two was current branding. It, that was so close to working. That's where, uh, we would do video campaigns for people. So we'd script their videos. They would shoot the footage. We would have it edited. We would run them. Excuse me, I'm losing my voice already. That's what happens in the wake up at two. Um, we would run their Facebook media for them and everything. And that actually was going pretty good. Um, I did what, uh, what I think a lot of people who are creative types do is I immediately outsource the operation. And I outsourced it to someone who didn't understand advertising. Really good understanding of operations, but didn't understand advertising. And all of this is on me because I never sat down and said, here's how the business works and here's how all the moving pieces work. So we ended up over-hiring tremendously and didn't make any money, you know, but that was, that was pretty close. Jason: [00:08:46] Okay. And then what about option three or version three? 3.0. Frank: [00:08:50] So version 3 was, uh, we tried, um, in-house again, uh, current branding once again. But instead of doing all that production for people, we were like, you know what, man? We're just gonna run their media for them at a pretty decent price. I just arbitrarily pulled 2,800 bucks off my butt. You know, like seems like an easy yes. And, um, that was going great. And then I decided it would be a good idea to partner with Grant Cardone and, uh, form Cardone Kern. I did that because I made a lot of assumptions that I'd never discussed with Grant. Uh, so again, I, I want to take full responsibility for this. I'm not here to say Grant is a bad guy or anything. So I partnered with him thinking that they would have the infrastructure that we needed to grow the agency. Cause you know, you go down to his operation, it's pretty impressive. They got meetings and stuff and… you know, meetings and stuff and people wear suits and they, they really look like they know what they're doing. And they do, but not for an ad agency. So when we partnered together, oh, and I also thought his audience was primarily business owners like brick and mortar people. So my vision for that, and this was incidentally, a conclusion that I drew after going to one event and talking to one attendee who was a roofer. And I was like, this would be the easiest client to win forever. This must be what all of his customer base is like. We should partner up, you know, and so zero foresight on, uh, on my part. So we, it, it blew up. Um, well it blew up in a good way. We got to walk clients really fast. We grew it to damn it, it was $895 a month, just under $900, a grand. And then, uh, we started hemorrhaging because the operations were bad. We, uh, by we, I mean, I, uh, had to hire a team. And then I had one dude to help me manage them. And he was good, but he was inexperienced too, in terms of trying to manage a team that big. So we just did a bad job, ultimately. Mainly is a result of operations, like missing calls, you know, like dumb things that operations people know how to do. Jason: [00:11:04] So what were some of the… I don't want to put words in your mouth about some of the assumptions, like thinking about, you know, if you were going to partner… Because a lot of people listening on the show, they, they reach a, a plateau or they're, they're kind of an inner plateau and they go, I need a partner because I can't, I don't, I feel like I've reached my max and I need to work with someone. And then they were like, well, let's just join together. So, you know, so many people are doing this and then it blows up in their face. So what would, what would have been some of those questions or assumptions to check with your partner and go, and then be like, oh, well let's kind of try this out or no, this is probably not going to work out that you could have avoided. Frank: [00:11:48] Yeah, I probably should have said, okay, I'm operating under the assumption that you're going to provide this team. Is that a true assumption? And he would have said no, because he doesn't lie. You know, he's not a bad person. Just, I've never had the damn sense to ask him. And Grant so busy he's like, all right, cool. Don't mess it up. Sounds like a good idea. Let's go. You know, so it was, we didn't really talk it out. So that probably would have been the first question was, you know, here's my assumption is this accurate? And, um, that would, that really would have been it. I think we could have overcome everything else. You know, he would've said, no, dude, I don't have that. And I'm not going to give you that you got to go build your own. I would have said, oh, I could do that on my own; I don't need us to partner together for this. We would rather keep all of the money and… You know, if I'm going to have all the headaches anyway, I might as well keep all the money. Jason: [00:12:38] Yeah. And so what, what are we looking like at version four now of, you know, post, you know, kind of making that partnership go away? I think this is the version you're on right now. Is that right? Frank: [00:12:53] Yes. Yeah. So we're looking great. What I learned is number one, don't try to grow too fast. So our target is five clients a week, you know, where it used to be as many as you can get, let's just hire more people, right? Nope, five a week. That's it, you know. So that was lesson number one. And that enables you to not be reactive and building out your operations. And lesson number, whatever number we're on is most of this stuff, I mean, I don't know about you dude, but ads are easy, you know? It's not, I mean, don't, don't tell clients it's for God's sake, but it's not really that hard. But the operations behind it, especially when you do it, we do, which is we're full service. So we'll, you know, the first thing we typically do is go fix their email. Cause that makes everything work better and they get immediate sales and then they're happy, you know? So that requires so many tiny little things to go right. That, um, that's just been a tremendous. Um, a lesson it has been that big of a learning curve, really. It's just more. Okay. Let's just keep drilling into this process, you know? And make sure there's checklists and yada yada, yada, yada. So it's been good. And then inner team communication is still we're good at it, but we could really be better at that. Um, but with clients we're good. But between ourselves, you know, we're doing… Jason: [00:14:28] When you're an agency partner with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your agency. Get the full coding and design freedom to create anything your clients need, along with the tools to manage and collaborate with your team seamlessly from anywhere. And when it comes to growing your agency, you can get matched with new leads every day and earn revenue share for every website you guys create. They're backed by the Wix industry, leading security and site performance. You'll also have a dedicated account manager on standby 24/7. So you can reach your goals and start setting new ones. See for yourself, head over to wix.com/partners. And re-imagine what your agency can accomplish. Yeah. When I, when I look at kind of the stages of agency owners that go through, they go through, there's like six. And I look at kind of the first stage is like, figuring out, like, how do I get the clients? And then the next is like, how do we get the right clients? The next is like, like, how do I replace myself from not being the salesperson or being the account manager for the clients? And then it's like, how do I build the team? And it's just like all these little stages you have to go through or systems that you need to actually set up in order to kind of, you know, get you to a point where you can pick and choose and do the things that you love doing. Like, cause I was telling you years ago it was like most agency owners are accidental. They don't want to get into it. They just, they knew how to do something really cool in marketing. And someone's like, hey, do you do this for me? And they're like, okay, you're going to give me money to do this? Like, all right, let me go do more of that and, uh, you just kind of fall into it. And then, like you're saying you're being reactionary. Um, one thing I, I have a question and probably a lot of people have a question on is, let's say you have a partner now. You got in, we didn't go over the assumptions that we figured out. Um, how can they actually go to their partner… Like how can we make a pleasant split up? Uh, you know, in order for us to go our own ways, because a lot of people, even including me, I had a partner and I looked at it like, if you don't know the bad partner, you're the bad partner. Um, that's kinda how I looked at it. And that's one of the reasons why we sold, um, you know, it was a good offer, but still I probably would have been still doing it. Um, I'm lucky that I had did have a partner that we disagree. But like what, what, what would you suggest to these people listening? Like how can you do a, a good breakup? Frank: [00:17:17] I have no idea. Um, I just ended up giving everything to the partner. I'm like, okay. Like, well, our very first one, you know, it was clear that it wasn't working and everything was in my name. So I was able to be like, all right, guys, this isn't working. Um, I'll keep paying the lease. It's in my name. See y'all later. And nobody, you know, no one cared, uh, because they're like, oh, thank God we have to mess with this anymore. This was way harder than we thought. With Grant, I just gave him the agency. I was like, we were still doing, um, I can't remember, maybe half a million a month or something in billings? At the time, I was like, you can have it. And I never talked to him, actually. I talked to other people in the organization. I voiced some things that I needed and I wasn't able to get them. And I was like, well, this isn't really gonna work for me. Um, y'all can just have this, if you want. We can just be cool. And they're like, alright. Jason: [00:18:18] So how do you get to a point where… I love that, because a lot of people would spend years and years fighting back and forth. No, I did this, my name is on blah, blah, blah, all this kind of stuff. And like tons of resentment versus you're like, fucking take it. Like, let me restart. Like, how do you do that? How do you, how do you get rid of those emotions that a lot of us would struggle with? Frank: [00:18:46] Well, if things are your damn fault, you have to realize they're your fault. And so like if it was a different scenario and Grant had misled me. And said, yeah, we got this, dude. Here's everything I'm going to do to the letter and then just didn't do it. And then it was like F you Frank. Then I would be mad, you know, we'd have a really serious problem. Um, but he didn't, I just didn't ask. So I had to, it was my damn fault, you know. It wasn't his. So what am I going to do? But you know, pitch a fit? If some dude, you know… he's got other stuff going on. He's gotta roll on out. But also in our business, it's like, it's easy to just to start another one. There's this, this is what I love about the advertising business. It's, it's never going away. You know, it doesn't matter what the economy does. It's like we ain't going anywhere. It could be world war three, you know. I've always made this joke and it's old by now that the world war three could happen and there'd be like seven people left. One of them selling cockroaches or something. And he's going to go to the guy with a bigger cave wall and be like, hey, I'll give you five cockroaches. If I can advertise my cockroach sales on your wall there, you know, like in, it'll take off from there. It's just never going anywhere. So I have no scarcity around it. Jason: [00:20:10] Well, you know, that's how I look at agencies is, you know, when we had the big gold rush, right? And the people that got the richest were the ones selling the stuff to make gold. That's kind of how I look at agencies. Um, especially as when COVID hit and everything started shutting down, I was like, you know, hey agencies are going to get a lot of business because people can't do what they used to do anymore. And, uh, and I, I guessed right on that. But I love how you, you say take ownership in your own mistake. It's like, it was my fault. And I, I think too many times, including myself, probably, I mean, that's a hard thing to do. Admitting, going, hey, I could have avoided this. This is my mistake. Let's just move on. And hit the reset button. And it's kind of like monopoly, let's play another game, here we go. It's like, I screwed up that one. Frank: [00:21:05] Yeah. I'm glad I screwed up that one. Cause this one's great. And I get to keep all of the money. So like, okay. You know, this actually worked out pretty good. Otherwise, it'd be giving most of the money to Grant. Nice enough guy. But, um, I'd prefer that I keep it. Jason: [00:21:22] I think he's got enough money too. Frank: [00:21:25] Oh, yeah. I think he, I hope they're doing well. Jason: [00:21:28] Yeah. Well, awesome. Well, Frank, this has been amazing, man. Is there anything I didn't ask you that you think would benefit the audience? Frank: [00:21:37] No. I want to ask you something. Because you said something that really hit me at the beginning. You were like, I've never even heard of direct response until after I'd sold the agency. And I think me and you were joking around about this by email. I was like, if I didn't have this damned, uh, I guess like moral compass and inability to sell something that is not measurable. I would be a zillionaire, you know, but I just can't do it. And I don't even know how to attempt to do it. Because I know there was some value to it and like having cool stuff and well-branded things. I don't know how to make those things, but that's why God made other people, you know. Um, how do you sell that kind of stuff? Not with a clear conscience. I, I don't think there's anything wrong with doing it as long as a client knows the game going in, you know.  But how…? Jason: [00:22:25] Well, we… Yeah, our agency, we developed, um, user experiences, you know, from websites and then we built applications. So if you think of sites like Legal Zoom, we built that, uh, you think of Hitachi Power Tools or Lotus Cars, their website, like none of those websites back then had really caught actions other than find my dealer, you know, Legal Zoom did about getting in, but we never really ran ads. Um, so we always said, you have to have this amazing, like when someone comes to your website, you have to have this amazing experience and tell the right story in order for them to, um, you know, build an trust you. You know, we never really, we, we, we didn't get their people's email addresses; even though looking back at the agency, we were one of the first to build e-commerce stores. We were one of the first to build an email marketing system. So our clients could broadcast to their clients. Like, and we were one of the first to build a CMS system, but we did what typical agency owners did was we kept working on our clients that kept paying the bills and we couldn't keep up. And then we, uh, started using other partners, like MailChimp. Like, we started all that before MailChimp. So, you know, everyone, uh, misses the boat. Uh, I think we missed the boat, but at the end of the day, I'm right where I'm supposed to be. I'm loving life and doing everything, so… Frank: [00:23:54] You get to have the pensive view off the balcony in your opening for the Podcast, man. The only way is like, we will make you more than you pay us or we'll refund the difference plus 20%. I mean, the company is called Grow Ads for God's sake, but that's like hard work. I mean, it's actually not because you just choose the right clients, but you know what I mean? It seems to me, hey, the grass is always greener, but I'm like, man, these dudes that are getting paid half a million bucks to make a commercial. Those are the ones that are the smartest people in the room. Jason: [00:24:24] Yeah. Well, I mean, it's, you got to do what you enjoy doing, right? Like you said, the grass is greener on the side that you water. So, you know, whatever side you want to water, like it's going to be, you know, you're going to enjoy it. I always just hate when people do something that they don't want to do in the agency just to make money. I think that's a big, big mistake. I'm like the money will come. Like all the, you know, the mastermind members and the clients I've worked with over the years that have had, you know, the best lives, it's the ones that they, they didn't care about the money. They just cared about doing the right thing and doing what they wanted to do. And that made all the difference. So… Frank: [00:25:03] Well, you've made a whole boatload of it. And I've made, spent a whole boatload of it. At the end of the day. That's really it, you know, am I going to have a good time today? Jason: [00:25:15] Well, I look at it as like you make money to save time in other things. So you have time to, um, you know, one of the things when, when I ask our mastermind members… I probably shouldn't tell people listening because now you know my trick question, but I ask them the first question usually is what do you do for fun? If they say I work all the time, I don't let them in. Frank: [00:25:37] Oh, dude, you wouldn't let me in then cause I really do all the time. But I love it so much, man. But because it's because I'm finally doing. Jason: [00:25:44] Yeah, but you surf and you do all… or do you still surf or no? Frank: [00:25:49] Seriously. Like, I'm in this little room right now and it's my pool house.And so I get up kind of pool house, go back. Um, I've gotten that routine, you know, during COVID and everything. But really, I really like it, you know, like to me, it's so cool. But I'm an addict. Like I'm a hard core ad person specifically with direct response. So I get to hit refresh a whole lot of other people's stats all the time. I get the dopamine hit constantly. You're like, ooh, hit, refresh on this to see how this is going. Okay. Is it refreshing over there? Hot damn. Moving on. What else can we do? You know? So to me it's not work, really. Jason: [00:26:27] Oh, yeah. Well, I mean, that's, that's the whole thing. But I still, I do want you to take some time off. Gotta have some time. So... Frank: [00:26:37] Well, you know, weekends and stuff. I'll sit around and walk over to the other house, the main house. Hang out there. Jason: [00:26:44] Well, awesome. Well, what's the website people go in and check out? Is it growads.com or…? Frank: [00:26:49] It's .org. I didn't have the money for the.com. Actually, I never even looked to see how much the.com costs cause .org seemed cooler to me. Jason: [00:26:58] Well, I think .org usually ranks higher anyway .org ranks higher in Google anyway. Frank: [00:27:04] Oh, I don't even know about that stuff. Jason: [00:27:06] Claim that. Frank: [00:27:10] I have no idea about SEO because I have ads. You know, it's like, you want to get known? Run ads. Yeah, or go to frankkern.com. Both of those sites will cure your insomnia pretty well. I think if you have it. Jason: [00:27:26] Whatever. Everyone goes, check out both those sites. And thanks so much, Frank for coming on the show. And if you guys want to be surrounded by amazing agency owners where, you know, we have a lot of fun, we're going over constantly what's working, what's not working. Sharing and being able to see what you're not able to see because we're too damn freaking close to it. I want you guys to go to digitalagencyelite.com. This is our inclusive mastermind. And until next time have a Swenk day.

今日聚焦【契税法9月1日起实施】国家税务总局相关负责人表示，与现行规定相比，契税法实施后，契税税率规定并没有变化。目前来看，全国多数地区在税法施行后采取的是税率平移，基本税率没有变，是3%到5%的范围。从而体现了契税税负水平总体不变的立法思路，为的是不增加纳税人税负。有关住房的一些优惠政策，在立法实施之后，也会继续延续。【知名民企董事长被股东开越野车撞伤，官方：经抢救无效死亡】8月30日，网传湖北恩施州政府应急办一份文件显示，华龙总医院股东喻某某驾越野车，将正在行走中的华龙集团董事长龙某阶和一名保安撞伤。龙某阶和保安被送往医院抢救，喻某某被公安机关控制。31日，记者从恩施市委宣传部证实，当晚确有此案件发生。据恩施市委宣传部工作人员介绍，龙某阶经抢救无效死亡。公开资料显示，华龙集团是从事茶叶、医院等产业的综合大型民营企业。企业动态【中国平安回应公司股价波动】中国平安发布公告称，近日，公司股价波动，为充分保护广大投资者利益，保证信息披露的公平性，公司现公告如下：公司战略清晰，各项业务经营稳健，守法合规，2021年上半年营运利润稳健增长。【蔡徐坤工作室就专辑预售道歉】31日下午，蔡徐坤工作室就专辑预售争议问题发致歉信，称工作室深刻认识到专辑发售之初，未尽到提前以显著方式提醒告知全部歌曲上线时间的义务，对此向消费者道歉，并感谢大家的监督，表示以后将会严格按照规定完善专辑的消费提示，保障消费者合法权益。【吉利旗下跑车品牌路特斯263亿投资落户武汉】8月31日，英国跑车制造商路特斯（Lotus Cars）正式宣布其全球总部落户中国武汉，据了解，路特斯全球总部由吉利总投资63亿元打造，园区位于武汉经济技术开发区，该项目建筑面积约39万平方米，建成后不仅可以近距离地服务汉南的路特斯整车项目，还将服务全国、全球的吉利及路特斯项目。路特斯还将投入80亿作为工厂建设费用，120亿作为产品和技术研发费用，前期总投资达到263亿元。【华夏银行暂停个人外汇买卖业务，官网通知发布后已删除】记者获悉，总部位于北京的股份制银行——华夏银行8月30日通告，将暂停个人外汇买卖业务，业务恢复时间将另行通知。该行要求客户根据自身需要，提前做好外汇资金相应安排。不过，上述通告发布后不久即从该行官网删除，目前只有搜索引擎网站缓存仍有网页备份。【泓德基金紧急回应】泓德基金就“网传公司副总经理邬传雁对管理层的质问微信截屏”做出回应，称公司高层对此高度重视，并召开包括总经理、督察长及邬传雁先生在内的高管紧急会议，并向投资人及各界朋友真诚致歉。字节跳动员工炸锅：薪资普降17%！【字节取消大小周后首次发薪】8月31日是字节跳动取消大小周后的首个发薪日，字节员工发现自己的工资比往常都有不同程度的下调。一位字节的员工在社交平台上称：“有生之年终于等来了字节跳动的普调，全体员工普调降低了17%。”另一位字节的员工透露：“少了4天工资，不到20%。”另外，很多字节员工在入职谈薪酬时会将加班费也算入了全年薪资包里，而取消了大小周之后，字节目前也没有公布对这部分员工的补偿方案。【董明珠造车旧梦重圆】8月31日午间，格力电器披露公告，公司于8月31日通过参与司法拍卖公开竞拍方式，竞得银隆新能源股份有限公司30.47%的股权。同时，董明珠将其个人持有的银隆新能源17.46%股权对应的表决权委托公司行使。本次交易完成后，格力电器将合计控制银隆新能源47.93%的表决权，银隆新能源将成为公司的控股子公司。格力电器通过参与司法拍卖公开竞拍，以合计18.28亿元的价格竞得上述全部3.36亿股银隆新能源股份。产业纵深【我国建立实施北斗基础产品认证制度】市场监管总局发布《关于开展北斗基础产品认证工作的实施意见》，建立和实施北斗基础产品认证制度，针对模块、天线、板卡等基础产品开展认证评价，鼓励生产企业积极申请通过认证，构建完善北斗产业高质量发展体系。【住建部：正在抓紧推进新市民和青年人的住房问题】住房和城乡建设部部长王蒙徽表示，保障性租赁住房重点还是要解决人口净流入的重点城市，主要是大中城市，特别是这些城市的新市民和青年人的住房问题，我们现在正在抓紧推进。共有产权住房是由城市政府因地制宜，主要是帮助有一定经济实力，买不起房子的居民能够尽快改善居住条件。国际视野【滴血验癌公司创始人将受审：曾被誉为女版乔布斯】美国血液检测公司Theranos创始人伊丽莎白·福尔摩斯9月将接受审判，投资者已损失超过7亿美元。福尔摩斯2015年身价50亿美元，被媒体疯狂报道，一度被评为“女版乔布斯”。如今她被指涉嫌在测试方面故意误导患者，并向投资者夸大公司业绩。如果12项欺诈指控被判有罪，她将面临最高20年的监禁。【俄最高法拒绝全境禁售苹果手机】8月31日报道，俄最高法院民事审判委员会在法院判决数据库中发布的相应裁判书显示，该院已经拒绝在全国境内禁售苹果公司产品。据悉，俄罗斯发明家阿尔塔舍斯·伊科诺莫夫拥有“应急移动电话”专利，能够在紧急情况下通过特殊模块向救援单位发送短信或打电话，争议就起源于他的起诉。伊科诺莫夫说，苹果手机的SOS应急呼叫功能侵犯了他的知识产权，因此起诉了苹果驻俄罗斯子公司（APPLE-RUS），要求其不得在俄罗斯销售具有这种功能的手机。

Lotus Exec Gavan Kershaw joins to explain why they fazed out the Evora GT and what the future holds for Lotus Cars. Also a review of the new Ferrari Roma.

Episode 9 of the Social Marketing Hour features 2X 8 figure agency owner, Jason Swenk. If you're an agency owner or you want to start your own agency this podcast is for you! Recently I had the privilege of being interviewed by this gentleman and now I have him here with me on the Facebook Marketing Ninja podcast. His name is Jason Swenk and he got started as an entrepreneur back at the age of 12; selling golf balls that he fished out the ponds back to golfers. Later, Jason ran an agency for twelve years and grew it to 8-figures while working with clients such as Hitachi, Lotus Cars, and AT&T. After selling that agency, for a profit, he decided to develop a new business. One with the unique proposition of providing the support and resources he wished he'd had while running his original marketing agency. Throughout the podcast, we cover topics such as: How to find your first client Building an agency Framework for fast growth How to transition from owner to CEO Philosophy of the journey Thanks for listening! I hope you enjoy the podcast! Do the FREE Facebook Ads mini-courses here: agmninjalab.com/free-mini-course If you're ready to take your social media marketing game to the next level, then check out the AGM Ninja Lab by visiting agmninjalab.com. And don't forget to follow me on social media for even more marketing tips and strategies. I post content every day, so be sure to follow me on your favorite platforms! YouTube: http://bit.ly/2Mqxfij Facebook: www.facebook.com/theninjamarketer/ Messenger Channel: www.m.me/theninjamarketer/ Instagram: https://www.instagram.com/mrmanuelsuarez/ LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/ Ps: Don't forget to subscribe to the Social Marketing Hour Podcast with Manuel Suarez and if you found value in today's episode please leave a review. For more information about my advertising agency (AGM MARKETING) or if you would like to hire AGM for your marketing needs, please contact us at contact@agmagency.com/ or 1.888.280.3339

Jason Swenk has literally written the book for growing an agency from nothing to two 8 figure agencies. He is one of the most sought out advisors to agencies in the World, by showing them an 8 system framework that worked for growing his agency, working with brands like AT&T, Hitachi, Lotus Cars, and eventually lead to selling his agency. Jason currently hosts the Smart Agency Master Class Podcast, the #1 Digital Marketing Agency Owner podcast for sharing the strategies and stories from real agency owners of what is working today in the agency world, and how they got to where they are now. All links: https://marketingpodcast.chat/session03/ Links and resources mentioned: Swenk.it Smart Agency Master Class Podcast The Chat Marketing Podcast is the #1 podcast to learn actionable strategies and tips that help you have more profitable conversations with your customers. The podcast interviews the best chat marketers from around the world to get the best tips, strategies and examples of what's working in the chat marketing industry. Website: https://marketingpodcast.chat/ All episodes: https://marketingpodcast.chat/episodes/ Spotify: https://open.spotify.com/show/16AZ39mfx1WyaFo1T30AEm iTunes: https://podcasts.apple.com/au/podcast/chat-marketing-podcast/id1529074842 Google: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8zMmI1ODNmOC9wb2RjYXN0L3Jzcw%3D%3D Facebook: https://www.facebook.com/chatmarketingpodcast/ Instagram: https://www.instagram.com/chatmarketingpodcast/

This episode features Jason Swenk. Here is his story: Fresh out of college I was off to work for Arthur Anderson, one of the big 5 consulting firms. I quickly realized that I couldn't work for anyone but myself, so I decided to change direction, quit my day job and launch a digital marketing agency that quickly grew to a multi-million dollar operation working with brands from AT&T, Hitachi, and Lotus Cars. After 12 years of steady growth, we caught the attention of bigger agencies and sold the agency in 2012. Now, he runs a unique consultancy helping marketing agency owners grow their agencies faster. --- Send in a voice message: https://anchor.fm/smallbusinessleadership/message

About Jason Swenk:After working at Arthur Anderson (a big 5 consulting firm) Jason realized he needed to be his own boss and launched his first digital agency Solar Velocity. He grew it to over 100 employees and worked with big brands like AT&T, Hitachi and Lotus Cars. After 12 years of growth he sold it in 2012.Now he helps agencies replicate his success.He's the bestselling author of Accelerate Your Agency, the 8 Systems playbook for growing your agency faster.He's the host of the Smart Agency Master Class Podcast - the #1 Digital Marketing Agency owner Podcast for sharing stories and strategies from real world agency owners that are working todayIn his free time, he races cars and competes in IronMan's.Resources:Accelerating your Agency Book (CLICK HERE)Website (CLICK HERE)Podcast (CLICK HERE)YouTube (CLICK HERE)

Really looking forward to introducing todays guest, a man who has done a bunch and lives the life so many pursue and yet he gives, gives and gives more.  Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he couldn't work for anyone but himself, so he decided to change direction, quit his day job and launched a digital marketing agency that quickly grew to a multi-million-dollar operation working with brands from AT&T, Hitachi, and Lotus Cars. After 12 years of steady growth, he caught the attention of bigger agencies and sold the agency in 2012. Now, he runs a unique consultancy helping marketing agency owners grow their agencies faster. He currently is the host two shows that are available for download: The Smart Agency Master Class Podcast, the #1 Digital Marketing Agency Owner podcast for sharing the strategies and stories from real agency owners of what is working today in the agency world, and how they got to where they are now- SwenkToday A weekly show that documents how you can grow your digital agency and business, where Jason share the latest growth strategies, mindset, and answers the most burning questions digital agency owners & entrepreneurs have.   HIT Squad, please welcome Jason Swenk to the show!   Reach out, follow and like! Web: https://jasonswenk.com YouTube: https://www.youtube.com/user/jasonswenk FaceBook: https://www.facebook.com/jasonswenk/     NEW HIT SQUAD SWAG! Get it here   From Stevens Desk:   NEW! The Last Goal Setting Course You Will Ever Need - Transform Promises to Routines, Routines to Habits, and Habits into the Accountability System You Crave and make your DREAMS your new BASELINE. If you have not done it yet, grab your FREE guide on creating IMMEDIATE REVENUE!  Right here!