Podcasts about agency ceo

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Does your emotional attachment to your agency makes it difficult to make growth decisions? When you remove emotion from the mix and make decisions objectively, your realize more growth. After 21 years of running his business, today's guest realized he needed emotional distance and accomplished this by creating an alter ego who could assess the agency from an impartial point of view. This experiment proved remarkably successful. He's come to realize his true role in the agency and that much of it means working for his team, rather than the other way around. George Arabian is the CEO and founder of NVISION, a full-service digital marketing agency based in Toronto, Canada. He shares his journey into the world of digital marketing, how he managed to stop making decisions based on emotion, and how his transition to agency CEO has meant a bigger focus on how to help his team be the best they can be. In this episode, we'll discuss: Experimenting with innovation to stay ahead. Niching down does not mean limiting your agency. Becoming a true leader by working for your team. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Experimenting with Innovation to Stay Ahead George's passion for technology began at a young age when he started building computers. At just seventeen, he received what he humorously recalls as a request to "build an internet"—actually a website—for a local hockey shop owner. He quickly Immersed himself in learning html and put 500 hours into that first web project that paid him $400. One job led to another, eventually George started his own agency and has been running it since 2004. The digital landscape has transformed dramatically since George built his first website. Today, AI has helped make website creation faster than even before. However, what has remained constant throughout his journey has been his spirit of experimentation. For him, being in the digital marketing space is like being a "mad scientist." So he encourages his team to test new ideas and approaches in order to uncover novel solutions that set them apart from competitors. This experimental philosophy naturally led George's agency to expand beyond websites to integrate various marketing strategies—including SEO, advertising, and content marketing—into their service offerings. Why Niching Down Doesn't Mean Limiting Your Agency As he starts trying new services to expand his offering, George has found it very hard to narrow down that offer. On one hand, he feels genuinely and equally curious about SEO, CRM, email marketing, etc. On the other, he fears niching down will inevitably lead to boredom. Rather than forcing himself into a traditional service-based niche, George developed an innovative solution. He decided to center his agency around a conceptual focus: "creating human connection." This strategic pivot allows his team to maintain a clear, unifying purpose while still accommodating diverse projects and creative challenges that keep their work engaging. This approach is proof that niching down doesn't have to mean limiting yourself. It can enhance an agency's ability to experiment effectively. With a clear focus, an agency can explore an array of strategies and tactics within their niche, fostering a culture of innovation without sacrificing excitement or variety. The result is a business that remains creatively stimulating while still offering clients a clear understanding of the agency's unique value. How Emotional Distance Helps Make the Shift to Agency CEO As agencies grow, the challenges become more complex. Owners soon need to make a shift in focus from day-to-day operations to strategic leadership. Making the transition to Agency CEO was quite challenging for George, as he tried to detach himself from operations after twenty-one years of running the agency. It's a pretty common challenge for agency owners. For George, this deep emotional connection to the agency often led to rushed decisions as he stressed over the well-being of his team members. To create the necessary emotional distance, George developed a second more objective persona. One day, he arrived at work embodying this detached perspective, pretending it was his first day at an unfamiliar agency. Through this lens, he observed operations critically, documented his findings, and identified previously overlooked gaps and inefficiencies. With this approach, he was able to re-conceptualize the agency as an independent entity that required optimal functionality rather than as an extension of himself. The results soon started to show as he built an entity where the team no longer turned to him for every decision. Although he admits not being needed was harder than he'd anticipated, he recognizes that this step not only enhanced operational efficiency but also fosters a culture of trust and collaboration. Why Being a True Leader Means Working For Your Team Beyond emotional detachment, transitioning to the agency CEO role requires embracing delegation as a fundamental component of both operational efficiency and team empowerment. This shift fundamentally inverts the traditional hierarchy—you'll find yourself working for your team rather than the other way around. Your primary focus becomes supporting their growth and development, removing obstacles, and creating pathways for their success. The sooner you implement this mindset shift, the sooner you'll cultivate leaders within your agency who can shoulder responsibilities that once fell solely on you. This allows you to step back and concentrate on strategic agency growth. This evolution doesn't happen overnight but develops gradually as you enhance your leadership capabilities through continuous learning, reading, and engaging with a community of like-minded agency owners. The more you participate in this process, the more you'll develop your ability to articulate and communicate effectively. How to Clearly Define Your Role in the Agency George clarified his role as agency CEO through a classic mastermind exercise—listing both his most and least enjoyable tasks to identify what he should delegate. This straightforward but powerful assessment helps reveal an owner's true passions. In his, case, it was mentoring team members, creating content, and supporting the team in landing major clients. Clearly defining these roles helped George focus on moving the agency forward and provided the necessary boundaries recognize when to intervene and when responsibilities belonged to others. While George acknowledges he's still not quite where he'd like to be, that clarity has brought him more freedom. He also embraces the fact that this doesn't mean all his problems are solved now. However, the perpetual problem-solving cycle isn't a flaw but rather the essence of agency work—an environment where strong problem solvers naturally thrive and find fulfillment. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

The U.S. Institute for Peace announced Monday that despite being independent of the executive branch and controlling its own building and the land it sits on, their objections to members of Elon Musk's DOGE team trespassing in their building were overridden by D.C. police. That came after an earlier confrontation in which DOGE was accompanied by the FBI. Skye Perryman, president of Democracy Forward, who is suing the U.S. Marshals for information on DOGE after a similar raid, joins to discuss the unprecedented nature of DOGE leveraging the threat of armed law enforcement against another part of the government.

For 25 years, Jason Gracia has helped coaches make a difference and a living with their expertise. He's an author, coach, and creator of Swyft Sites, a leading agency in the coaching website space. Top 3 Value Bombs 1. The website is a machine to help generate business. 2. Never leave your client guessing and make it clear for them what's next. 3. To use blogs in atypical way is to overcome sales objections. Think of the reasons why people say no to your offer, what are the common objections then create a blog post that overcomes that objection. Go to their website and get a free download of The 5 Things Your Coaching Website Can't Go. Without - Swyft Sponsors ZipRecruiter Hire experienced people who are excited about what they do — with ZipRecruiter. Go to this exclusive web address to try ZipRecruiter for free: ZipRecruiter.com/fire Shopify Be ready to sell wherever your customers are scrolling or strolling — on the web, in your store, in their feed, and everywhere in between. Sign up for your 1 dollar per month trial period at Shopify.com/onfire

For 25 years, Jason Gracia has helped coaches make a difference and a living with their expertise. He's an author, coach, and creator of Swyft Sites, a leading agency in the coaching website space. Top 3 Value Bombs 1. The website is a machine to help generate business. 2. Never leave your client guessing and make it clear for them what's next. 3. To use blogs in atypical way is to overcome sales objections. Think of the reasons why people say no to your offer, what are the common objections then create a blog post that overcomes that objection. Go to their website and get a free download of The 5 Things Your Coaching Website Can't Go. Without - Swyft Sponsors ZipRecruiter Hire experienced people who are excited about what they do — with ZipRecruiter. Go to this exclusive web address to try ZipRecruiter for free: ZipRecruiter.com/fire Shopify Be ready to sell wherever your customers are scrolling or strolling — on the web, in your store, in their feed, and everywhere in between. Sign up for your 1 dollar per month trial period at Shopify.com/onfire

Concern about the uptick of opioid use in the workplace. The Drug Detection Agency released its drug testing findings in the three months to December. Cannabis continues to be the most prevalent substance detected in workplace drug tests, accounting for 59 per cent of cases. But CEO Glen Dobson told Andrew Dickens 12 percent involved opioids, which is the most high-risk drug in the workplace. He says we're starting to see the trends we see internationally, like the widespread Fentanyl issue in the US. See omnystudio.com/listener for privacy information.

Die Wiener Wirtschaftsagentur aka Vienna Business Agency ist eine der ganz wichtigen Förderagenturen in Österreich - und vergibt jedes Jahr etwa 53 Millionen Euro von frischen Startups bis zu ganz großen Forschungsvorhaben. Der neue Chef der Wirtschaftsagentur heißt Dominic Weiss - und ich hatte die Ehre, das erste Interview mit ihm in seinem Büro auf der Mariahilfer Straße zu führen.Wir haben über viele Dinge gesprochen - die schwierige Wirtschaftslage, die AI-Welle, die auch die Förderlandschaft erfasst, über seine Ziele und Strategien, und auch darüber, wie es Wien endlich schaffen kann, zu den Top 5 der führenden europäischen Forschungs- und Innovationsmetropolen aufzusteigen. Los geht's! Wenn dir diese Folge gefallen hat, lass uns doch fünf Sterne als Bewertung da und folge dem Podcast auf Spotify, Apple Music und Co. Für Anregungen, Kritik, Feedback oder Wünsche zu künftigen Gästen schick uns jederzeit gerne eine Mail an ⁠⁠⁠⁠⁠⁠⁠feedback@trendingtopics.at⁠⁠⁠⁠⁠⁠⁠.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Have you hit the limit of the growth you can single-handedly bring to your agency? What steps are you taking to ensure you continue to be your organization's MVP? For many agency owners, reaching hitting a glass ceiling on growth signals the need to bring on a skilled operator to help eliminate low-value tasks from their schedule. Today's featured guest specializes in operations hiring and has developed a systematic approach to identifying and delegating low value tasks that consume CEOs' time and energy. As an expert in operational efficiency, she trains operators to create effective processes that free founders to focus on strategic growth. She shares her secret to a great hiring funnel, what results to expect from an operator's first 90 days in your agency, and the #1 thing an operator does for their agency founder. Learn actionable insights on breaking through operational bottlenecks and building a strong operational foundation through strategic hiring and training. Jhana Li is a former COO and the founder of Spyglass Ops, an Operations Hiring Agency, working on behalf of digital businesses to find and hire operations positions. She discusses the challenges agency owners face when trying to scale their businesses and share insights on breaking through the common glass ceiling that many entrepreneurs encounter. Jhana emphasizes that growth stagnation often occurs when founders reach their personal limits in creativity and productivity. She provides valuable strategies for developing new skill sets and building a capable team to propel business growth beyond personal capabilities. In this episode, we'll discuss: The secret to a great hiring funnel that attracts A-players. The crucial first 90 days that determines an operator's success. The #1 thing an operator does for a CEO. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Smart Pricing Table: Today's episode of the Smart Agency Masterclass is sponsored by Smart Pricing Table, an award-winning proposal software built just for marketing agencies and designed to handle your unique challenges and cut down the time you spend on proposal as much as 90%. Go to smartpricingtable.com/smartagency to see if this is the missing piece your agency needs. Schedule a demo and get 50% OFF for the first two months. Scaling Your Agency Beyond the Founder's Glass Ceiling As a former COO, Jhana has seen the glass ceiling many founders encounter at some point in their growth occurs once they've hit the limit of the growth they can personally create. It's no longer about showing up and single-handedly working out every problem or how innovative they can be. Breaking through that glass ceiling requires both personal transformation and strategic team building. The path forward demands founders step back from their hands-on approach and focus on developing a trusted leadership structure. This includes establishing middle management positions across all functional departments, ensuring each area has dedicated decision-makers and strategic thinkers. Central to this evolution is hiring an operations manager who can unify the team and create organizational cohesion, transforming disparate departments into a synchronized whole. Do You Have a Hiring Funnel That Consistently Attracts A-Players? For Jhana, hiring A-players is not about fishing in the right pond but rather using the right fishing rod. Great talent is available everywhere but does your agency have a hiring funnel that will consistently extract the right A-players for the right role? A strategically designed hiring funnel serves as both an attractor and a filter, automatically screening out 95% to 98% of applicants before they reach the interview stage. This efficiency comes from carefully crafted criteria that not only draw in ideal candidates but also discourage those who wouldn't be a good fit, saving valuable time and resources. This approach contrasts sharply with the common scarcity-driven hiring mindset, where employers cast wide nets and hesitate to filter out any candidates. According to Jhana, a well-structured hiring system achieves better results by focusing on quality over quantity, ultimately leading to conversations with only the most promising 3% of candidates who truly align with the role requirements. What's the Secret to a Great Hiring Funnel? Building mousetraps in your job post and hiring process is one thing – for instance, Jhana and her team add a codeword to the job description that they'll ask the candidate to repeat during the job application process. However, she only uses that type of strategy for roles that require a high level of attention to detail. Other than that, she has a secret weapon that has consistently given her the best results: performing a skill assessment before sending a candidate to interviews. Skill assessments can take up to two hours, which is exactly the point. It's a way to stress test the candidate to see if they already have the experience for the role. Jhana likes to include very specific questions to get candidates to think about how they would tackle a major challenge associated with that role, which experienced candidates will have no problem doing. Moreover, the effort a candidate puts into completing a skill assessment can be telling. A candidate who submits a thorough, well-structured response demonstrates a commitment to excellence and an understanding of the expectations of the role. In contrast, a lackluster submission may indicate a lack of motivation or a superficial understanding of the job requirements. Candidates who have genuine experience in a given area will articulate their thoughts with clarity and assurance, while those who are less familiar may struggle to provide coherent answers. By designing assessments that require candidates to draw on their past experiences, you can better identify those who are truly equipped to handle the challenges of the role. The First 90 Days: A Guide to Integrating New Operators Jhana has learned that an experienced operator will take their first 30 days with a company to observe, learn, and listen before they jump in and start fixing things. They understand that what they see at first glance might not be the root cause issue at play. Therefore, if they jump in and start tacking inefficiencies right away they might be missing the actual issue. From a founder's perspective, it may be frustrating, as they expect immediate results. However, it is essential for operators to familiarize themselves with the intricacies of the business to address the root causes of inefficiencies effectively. To prevent these frustrations, Jhana recommends scheduling a “success meeting” at the second-week mark. By that time, your operator will have had two weeks to observe the inner workings of your agency. During this meeting, the operator presents their findings and aligns with the founder on priorities moving forward. The result of this meeting should be a clear understanding of what the operator is expected to accomplish within their first 90 days so the founder knows this is in fact the right person for the job. How much time should you invest in training a COO? Jhana knows of cases where the founder is still training their ops manager six months later. To her, you should always keep in mind that any time spent on training is an investment on that person and they won't return on that investment until they are fully functional in their role. She prefers to do a 14-day boot camp before seeing ROI. During that time, she makes herself available every day for a minimum of 30 minutes so they can ask any questions or run something by her. The #1 Thing an Operator Should Do for the CEO The most important thing an ops manager should be doing for their CEO is help optimize their time to maximize their contributions to the organization and ensure that they focus on high-value tasks that drive growth. The CEO is supposed to be the agency's MVP and yet they constantly undervalue themselves when they spend time doing low-value tasks. This is why Jhana trains her operators to do a time audit on their CEO during their first 30 days in the organization. As a result, they can determine how much of the founder's time is going to low-value tasks and prepare a game plan to get them out of day-to-day operations. This misallocation of time detracts from the CEO's ability to innovate and lead and costs the organization in terms of lost opportunities and diminished productivity. Why not start now? Even if you're not at the point where you can hire an operator, do a time audit, locate the low-value tasks taking up too much of your time, and then delegate them to an assistant. That alone would make a huge difference in ensuring you're spending more time growing the business. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

In this episode, we chat with Bill Harper, CEO and Chief Creative Officer of BrandBossHQ, a marketing agency specializing in brand storytelling and strategic marketing. Bill discusses his journey in the industry, emphasizing the importance of understanding consumer values and crafting compelling narratives. He shares insights into building strong brands through authentic storytelling and creative business strategies.Check him out on TikTok or Instagram at @brandbosshq or if you would like to connect, go to https://www.brandbosshq.com/

Nikki is the founder of SheCEO Support Co, a Virtual Assistant Agency built on not only premium support and efficiency, but also on heart, connection and community. SheCEO helps female CEOs of service-based businesses to reclaim their time to spend on their passion, so they can grow and scale, without the hustle. As a listener of The Podcast, you know this mission is very close to my heart. Today she shares with us how she started her business, motherhood, her perspective on growing a team, networking and the truth of opportunity, cost and trade off. I had so much fun chatting with Nikki; she is very honest and real.  Enjoy this very honest podcast and I can't wait to hear your thoughts. CONNECT WITH NIKKI: www.sheceo.com.au www.instagram.com/sheceosupportco  www.facebook.com/sheceosupport   www.linkedin.com/in/nikki-chamberlain-21439528a  WANT MORE? Connect on Instagram: http://instagram.com/anneliseworn Book a free Strategy Call: http://anneliseworn.com/consult Looking for easy to use, all in one marketing software? Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

In this episode, we're diving deep into the world of branding with Kristen Graham Brown, the innovative Founder and CEO of Hoot Design Company. For over 14 years, Kristen has led her culture-driven branding agency in transforming how businesses present themselves, crafting powerful brand identities that not only stand out but also drive cultural shifts. Kristen walks us through her journey, shares the core principles behind her disruptive branding philosophy, and offers a behind-the-scenes look at her client process—from start to finish. We'll also discuss the common mistakes companies make when it comes to branding, how to avoid them, and how Hoot's approach has successfully revamped brands in a big way. Plus, you'll hear about the role of AI in shaping the future of branding and her thoughts on how to measure a brand campaign's success. Whether you're a business owner, a marketing professional, or just curious about the powerful role branding plays in shaping culture, this episode is packed with invaluable insights. Tune in to hear: Kristen's journey to founding Hoot Design Company and becoming a leading force in branding The core principles that fuel Hoot's unique branding philosophy A step-by-step breakdown of how her agency helps clients build authentic brand identities The biggest branding mistakes companies make and how to avoid them Insights into how AI is shaping the future of branding strategies Tips for small businesses and startups looking to build a strong brand presence Resources: Follow Kristen Graham Brown: https://www.linkedin.com/in/kristen-graham-brown/ Learn more about Hoot Design Company & sign up for Parliament: https://hootdesigncompany.com/ Download the Brand Being resource: https://hootdesigncompany.com/brandbeingmethod Discover the secret to effective hiring with our free guide: Six Essential Steps to Transform Your Interview Process. Go to saltandlightadvisors.com/hiring to grab our free guide today. Are you an employer who wants to Use science to make stronger, data-backed decisions across the entire employee lifecycle? Go to saltandlightadvisors.com/predictiveindex to learn more. Join our weekly newsletter: HR and Operations insights for business professionals: https://www.saltandlightadvisors.com/contact Women looking to expand professionally and personally: https://www.saltandlightforwomen.com/contact Connect on IG: https://www.instagram.com/saltandlightadvisors https://www.instagram.com/saltandlightforwomen https://www.instagram.com/dontwastethechaos Check out Don't Waste the Chaos on YouTube: https://youtu.be/Ikyi0-jxcAI?si=7eR8I6YZll-lYI7i Visit our website: www.dontwastethechaos.com Don't Waste the Chaos, Embrace It!

Luke Smith is the Founder and CEO of Croud, a leading independent digital agency. Croud has become a full-service global business, delivering innovative marketing solutions to top brands like Amazon Prime Video, Nespresso, and Ford.Music credit: David Cutter Music / @dcuttermusic Hosted on Acast. See acast.com/privacy for more information.

In this episode, Harsh Thakkar welcomes David Ormesher, CEO of CG Life, a leading marketing agency in the life sciences and pharmaceutical sectors. David shares over 30 years of experience in life science marketing and storytelling. From startups to large enterprises, CG Life helps companies blend complex science with compelling stories to resonate with patients, healthcare professionals, and investors.David discusses his entrepreneurial journey, how CG Life specializes in biopharmaceutical marketing, and key insights into building an agency that bridges the gap between science and storytelling. He also shares the strategic importance of focusing on the patient journey, how to scale marketing for companies of all sizes, and the role of digital platforms in the ever-evolving landscape of pharma and biotechnology marketing.Chapters:00:00 - Introduction  00:09 - The Importance of Storytelling in Life Sciences  01:00 - David's Journey into Life Science Marketing  02:00 - Starting CG Life and its Evolution  05:00 - Combining Science and Storytelling  08:00 - Challenges and Opportunities in Biopharma Marketing  10:00 - CG Life's Growth Strategy and Key Acquisitions  13:00 - Leveraging Social Media and Digital Platforms in Pharma  17:00 - Storytelling for Different Audiences: Patients, HCPs, and Investors  22:00 - Case Study: Terran Biosciences – Building Market Visibility  24:00 - Case Study: Novo Nordisk – Digital Customer Experience for HCPs  30:00 - Advice for Entrepreneurs Starting a Marketing Agency  34:00 - Lessons Learned from David's Entrepreneurial Journey  36:00 - Building a Strong Team for Success  37:00 - Final Thoughts and Call to Action  Don't forget to subscribe and share your thoughts in the comments! Let us know what topics or guests you want to see next.---Links:Visit CG Life: (https://www.cglife.com)  Connect with David Ormesher on LinkedIn: (https://www.linkedin.com/in/davidormesher)- Subscribe to our podcast for more insights on life sciences: 

Liza Hendriks, CEO and Founder of Inglis Digital USA, formerly Wanamakers, joins the Amplify Horse Racing Podcast to give first hand insight into starting a tech business from the ground up in the Thoroughbred industry.  Liza grew up riding horses, and with her parents being trainers, she was around racing—especially steeplechase—from a young age. It wasn't until after college that Liza realized she could merge her business skills with her passion for racing and personally got involved in the industry. She gained experience in many aspects of racing, including behind-the-camera work, paddock analysis and interviews, marketing, and social media, before completing the Godolphin Flying Start (GFS) program.  In 2020, Liza co-founded Wanamakers, an online Thoroughbred auction website, which was later acquired by Australian-based Thoroughbred auction house, Inglis, and renamed Inglis Digital USA. She shares her journey of starting and growing her own business, stemming from a business plan she created as a GFS trainee, along with the ups and downs that came with it. Join us as Liza offers valuable advice on entrepreneurship, innovation, and navigating the ever-evolving landscape of the Thoroughbred industry.

Praise for how tennis has handled Jannick Sinner's doping case. The world number one has been fined, but escaped suspension, for unwittingly being contaminated with a steroid. United States Anti-Doping Agency chief executive, Travis Tygart, is congratulating the Independent Integrity Unit for International Tennis on how they handled Sinner's unique case. D'Arcy Waldegrave talks with USADA CEO Travis Tygart in a full interview. LISTEN ABOVE   See omnystudio.com/listener for privacy information.

Questions remain over how blocks of methamphetamine in lolly wrappers made their way to the Auckland City Mission.   The mission distributed the Rinda pineapple lollies in food parcels over several weeks.   The hand-outs could affect up to 400 people, and at least three people, including a child and teenager, have received medical treatment.   Drug Detection Agency chief executive Glenn Dobson told Ryan Bridge a lot of techniques are used to smuggle methamphetamine.   He says it's often suspended in liquids or pill form - disguised as lollies isn't unknown but isn't overly common.  LISTEN ABOVE See omnystudio.com/listener for privacy information.

Ever thought about what making and selling granola can teach you about running a marketing agency? In this episode, Sally Mildren takes us on her journey from being a burnt-out brain injury therapist to becoming the CEO of her own marketing and customer experience agency—with all the crazy twists and turns in between. She talks about the tough stuff, like dealing with a controlling boss and getting laid off multiple times. Sally dives into why taking risks and chasing your dreams, no matter your age and even when you're scared, is so important. She also shares tips on nurturing your creativity and not waiting for 'someday' to live your best life. Tune in to hear Sally's real-life advice on bouncing back from failures and finding your true path.Episode TakeawaysDon't be afraid to make career flips and take risks, as they can lead to personal growth and new opportunities.When facing fear and self-doubt, review the evidence of your past successes and prove to yourself that you have what it takes to make your current endeavor work.Be intentional about nurturing your creativity and making time for activities that keep your talents alive.Play out the 'what if' scenarios and realize that the consequences are rarely as tragic as feared.Embrace messy action and learn from both successes and failures to make improvements and adjustments along the way.Connect With SallySally Mildren's LinkedIn ProfileBoss Lady Consulting Website  Thank you for listening to The Career Flipper podcastIf you enjoyed this episode, please share with a friend, like, subscribe, and leave a review on your favorite podcast platform. Your support helps me reach more career flippers & career flippers-to-be! Connect with The Career Flipper CommunityVisit the main website: https://www.thecareerflipper.comInstagram: @thecareerflipperpodShare your flip or flip to be on an episodeI'd love to hear from you! If you have a career flipping story or know someone who does, tell me about it: hello@thecareerflipper.comSupport the show!The Career Flipper is 100% self-funded and open to sponsors. If you're interested in sponsorships, please email Jenny over at hello@thecareerflipper.com.Or, you can:Buy Jenny a coffeeCheck out Jenny's furniture flipsIntro & outro music by audionautix.com.

New research from recruitment experts shows 90 percent of white-collar employees would look for another job if they had to come back to the office more often. A survey run by recruitment company Robert Walters, which interviewed over 2000 Kiwi workers, revealed a majority preferred their flexible working hours. CEO Shay Peters says it's unlikely employers would be demanding their staff to return en masse. "I do think employers are wanting a little more presence by their employees. I think everyone understands the benefits of people collaborating together, innovating together and bouncing ideas around."  LISTEN ABOVESee omnystudio.com/listener for privacy information.

In this episode of Marketing Inc., host Allie Bloyd interviews Ashton Shanks, co-founder and co-CEO of Bad Marketing, a full-service marketing agency. Ashton shares his journey beginning with his early start in marketing at 16, selling cell phone parts on eBay, to becoming a director of advertising and ultimately starting his own agencies. He also discusses key strategies for growth in marketing, the importance of understanding both the creative and analytical sides of advertising, and the evolution of his business philosophy. Additionally, Ashton provides insights into the merger that formed Bad Marketing, the challenges and strategies in running a large agency, the potential of Amazon for e-commerce, and maintaining corporate culture in a rapidly growing business environment.   Connect With Ashton @ Bad Marketing Agency https://www.badmarketing.com https://www.badmarketing.com/links https://www.linkedin.com/company/4media-marketing   Connect with Allie Bloyd to learn more about Local Marketing Mastery coaching opportunities, Expert Class Mastermind or Done-For-You marketing services. http://alliebloyd.com/book  

After 20 years at The Martin Agency wearing many different hats, Danny Robinson took on the CEO role in January. He had previously been chief creative officer, a background he says is nothing but beneficial to running an agency, despite common misconceptions that creatives can't run the business.Robinson sees opportunities to grow Martin's entertainment and design businesses, the former focused squarely on inserting brands into culture. The agency certainly did that back in the fall, when it nearly broke the internet with a cryptic post from Snoop Dogg saying he was going “smokeless.”Also in this episode, Robinson talks about the industry's lack of forward movement on DE&I and his hopes for pushing progress in his new role. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Isn't it refreshing when someone further down the path is willing to share the successes AND failures they've seen along the way?That's exactly the type of conversation you'll get from today's episode with Eric Siu, CEO of Single Grain, Founder of Leveling Up and Co-Host of the top-ranked Marketing School Podcast.Eric's journey has taken him from having “no idea how to run a business” at 27 to now having scaled his agency into 8-figures, all while building a media brand, authoring a book and becoming a recognizable name in SEO and modern marketing more broadly.Despite his successes, Eric does hold back from sharing his missteps along the way and (most importantly) the lessons you can take from them.For instance, you'll hear:What roles should be contractors vs FTEs in your agencyThe CEO's actual role in hiring during times of growthCounterintuitive ways to identify and recruit new talentIn addition to sharing his hard learned hiring secrets, Eric shares:The 2 best operating systems you can steal from to make your agency run more efficientlyWhen and where pay-for-performance pricing makes sense for most agenciesResources Mentioned in This Episode:An Agency's Guide to Measuring And Improving Billable Utilization (Ebook)Connect with Eric on LinkedInThe Agency Owner's Association with Eric Siu & Neil Patel  Working Backwards by Colin Bryar & Bill Carr Free Tool to Run Your L10 Meetings in EOS: Instant Agency Tools.comThe State of Agency Operations ReportNever Split the Difference by Chris VossWant to watch the video version of the podcast on YouTube?Check it out here: Agency Life Podcast on YouTubeWant to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

If you're a service provider, you want to tune into this. No matter what stage of business you're in, this is relevant. I'm going to map out for your the milestones on the road from (fully involved) solo to (lead from the front) owner - and frame each phase within the Strategy, Systems, Support framework. Many of us don't think big enough because we're limited by our experience. In this episode I talk about the mountain in a way that's more expansive than you might have been dreaming of. Let's go! WANT MORE? Connect on Instagram: http://instagram.com/anneliseworn Book a free Strategy Call: http://anneliseworn.com/consult Looking for easy to use, all in one marketing software? Claim your free 10 day trial of Freeceo here: http://freeceo.tech 

How do you prioritize between family time and business responsibilities as an entrepreneur and parent? How is that balancing act working out for you? Being an agency owners and a parent can be a bit of a mess and there's no magic formula to balancing parenthood and being an agency CEO. For some parents, this means a lot of guilt about not spending enough quality time with their kids or not being 100% focused during family hours. Today's guest started her entrepreneurship journey while eight months pregnant and has been constantly learning ever since. She'll share some of the boundaries she's learned to uphold to protect her family and rest time. She also explains why hiring was a daunting but key step towards improving both her personal and business life. Audra Brehm is the owner of Brehm Media, a social media marketing agency focused on the beauty and fashion industry. She's been on the podcast before talking about raising agency prices and why it does not scare away the right clients. As a business owner and a mother, Audra discusses the challenges of balancing life and work, going back to starting her agency while eight months pregnant and learning to embrace imperfection. Tune in to hear insights on making it work and finding success in business while navigating the demands of family life. In this episode, we'll discuss: The boundaries need to balance motherhood and being an agency CEO. Embracing imperfection to find work/life balance. how hiring the right team will set you free. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. The Balancing Act of Being a Mom and an Agency CEO Balancing work and family is a common struggle for many individuals, especially for moms running their businesses. Audra jumped into the adventure of being a business owner while still eight months pregnant with her second child. It was not exactly her plan. Freshly moving to Colorado and interviewing for jobs, she was presented with the choice to either relocate to Florida for work or start her own consulting firm with that brand as her first client. Being a self-declared bad employee, the possibility of becoming a business owner appealed to her even while eight months pregnant and she jumped at the opportunity. Although excited about launching her business post-baby, managing both her business and family proved to be a challenging task. Many working moms grapple with the fear of neglecting their families while pursuing their professional goals. The initial years were particularly demanding for Audra as her business demanded a significant amount of her time. Over time, she learned to prioritize her time commitments alongside her financial objectives. Failing to uphold self-imposed time boundaries can lead to feeling torn between family and business responsibilities. Now she has non-negotiable boundaries such as being present during weekends or after a certain hour. Does this mean she advises postponing starting a family until after establishing your agency? No. There'll never be a perfect time to have kids, just like there's never a perfect time to start a business. Audra's advice is to stop pushing things off and just treat both with care. If you aspire to have a family and run an agency, you will find a way to strike a balance. It's a challenging juggling act that requires diving in and taking action rather than waiting for the ideal moment. Finding Work/Life Balance Through Delegation and Goal Setting Like Audra, many agency owners experience the guilt and stress that often come with trying to juggle both family and business. She's found the way to be present in both aspects of life is to set clear boundaries. She has also learned to delegate tasks, set goals, and communicate with her children about the demands of her work. This open communication has allowed her to involve her children in her business and help them understand the importance of her work. Similarly, Audra prioritizes quality time with her husband, who also serves as her COO. They have intentionally set aside dedicated hours each week to simply enjoy each other's company without discussing work or family matters. This practice helps them nurture their relationship beyond their roles as parents and business partners, preventing burnout from an exclusive focus on work. Of course, accepting imperfection will also be key to finding peace as you try to balance both worlds. Audra believes even the smartest and most successful people have figured it all out yet. It's a real struggle to maintain a good family life, be an engaged significant other, and have a successful business all at the same time. “It's a grind all the time and it's okay to acknowledge that,” she says. As a mom and a business owner, Audra knows giving herself grace and recognizing that it is okay to make mistakes or fall short is not only ok, it's essential. Hiring, Firing, and Finding the Right Employees to Set You Free One of the key lessons Audra strives to impart to her kids is that you don't have to wait until retirement to start living life to the fullest. It's possible to build a thriving business while raising a family - the key is learning to find joy in the journey, through both the highs and inevitable lows. Will there be challenging days where you feel stretched thin as a manager and parent? Absolutely. But there will also be triumphs when everything clicks into place. The path is about embracing the ebb and flow. For Audra, one of the biggest game-changers in her work-life integration has been making the right hires, even if it represents an initial financial strain. Once intimidated by the prospect of expanding her team, she can attest that leaping to bring on supportive talent was one of the best decisions for her agency's growth and her own sanity. With around 15 employees now, Audra can step away trusting her team will handle everything. "Are we the biggest agency? No. But I can walk away and come back without anything going up in flames," she remarks. Of course, building a solid team is an ever-evolving process. It requires having the humility to learn from hiring missteps, the courage to make staffing adjustments when someone isn't the right fit, and the wisdom to provide learning opportunities that unlock each person's potential. By staying open-minded, nimble, and committed to continuous improvement, agency leaders can assemble a talented crew that propels the business forward while enabling a sustainable work-life balance. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Ever wondered how an SEO specialist became the CEO of one of Utah's most successful marketing agencies? Join me as I sit down with Paxton Gray, CEO of 97th Floor Agency, to unravel his remarkable journey. From humble beginnings to leading a thriving agency, Paxton shares insights into his unexpected career trajectory. But this conversation isn't just about business success—it delves into the raw and real emotions of ambition, guilt, and balancing personal and professional obligations. Paxton and I open up about the challenges we face in navigating our ambitious pursuits while fulfilling family responsibilities and leadership roles. Get ready for an honest and unexpected discussion that will leave you inspired and reflective.Learn more about Paxton:Paxton Gray is the CEO of 97th Floor. He's responsible for helping the agency carry out their mission to elevate people and brands they believe in.Paxton's Links:Twitter: https://twitter.com/97paxLinkedIn: https://www.linkedin.com/in/paxtongray/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Patrick Leddin welcomes Scott Osman, CEO of 100 Coaches Agency, and President Jacquelyn Lane, for an engaging discussion on their latest book, "Becoming Coachable." Co-authored with the 100 Coaches founder, Marshall Goldsmith, this insightful work dives into the transformative power of executive coaching in reshaping leadership in life.   Scott and Jacquelyn unravel the essence of their book, emphasizing the need to be open to feedback, accountability, and change. how becoming coachable isn't just about absorbing feedback but about a profound readiness for change and accountability. The trio also delves into a critical aspect often overlooked in leadership – the focus on helping others flourish. They explore practical strategies and real-world examples from their experiences, illustrating how leaders can effectively inspire and uplift their teams, ultimately creating a ripple effect of positive transformation in both personal and professional realms.   In the conversation, Patrick mentions that numerous coaches from the 100 Coaches Agency have been on the Leadership Lab podcast. Here is the list of 20 guests (Liz Wiseman appeared twice) from the 100 Coaches who have been in the lab with Patrick.   Episode 001: Clean up Your Management Mess with WSJ Bestselling Author Scott Miller Episode 003: Exploring the Power of a Multiplier with NYT bestselling author Liz Wiseman Episode 027: See Around Corners With Bestselling Author Rita McGrath Episode 024: Be Humble, Stay Curious, & Change How You Lead with Bestselling Author Michael Bungay Stanier Episode 036: Lead with candor, competence, and coaching in tough times with Dr. Marshall Goldsmith Episode 064: Reflect on How Attachment and Judgement Shape You with Prakash Raman Episode 068: Explore Networking, Transparency, Purpose, and More with Bestselling Author David Burkus Episode 075: Help Others To Win With Northwestern University Professor Paul Corona Episode 094: Lead With Purpose and Grace Featuring John Baldoni Episode 101: Realize the Benefits of Self-Awareness With NYT Bestselling Author Tascha Eurich Episode 112: Revisit and Learn with Bestselling Author and Coach Dorie Clark Episode 115: Build a Team of Impact Players With NYT Best Selling Author Liz Wiseman Episode 117: Revisit the Power of Gratitude with Bestselling Author Chester Elton Episode 122: Discover the Perfect Coach with Eddie Turner Episode 125: Learn the Rules of Power with Dr. Jeffrey Pfeffer Episode 127: Tap into the Success Factor with Dr. Ruth Gotian Episode 130: Go from start-up to grown-up with bestselling author Alisa Cohn Episode 131: Help people see what you're thinking with author Todd Cherches Episode 134: Grow yourself and your people with bestselling author Whitney Johnson Episode 156: Discover and Live Out Your Core Purpose with Leonora Zilkha Williamson  Episode 187: Help Your People Win with Garry Ridge, Chairman Emeritus WD-40 Company Episode 198: Embrace the Seismic Shift in Leadership with Dr. Michelle Johnston Episode 200: Become a Great Mentor with WSJ Bestselling Author Scott Miller

An increase in employees testing positive for cannabis. The Drug Detection Agency is attributing the rise to the proliferation of medicinal cannabis and easier access. New Zealand's Medicinal Cannabis Act came into effect in 2020. CEO Glenn Dobson told Tim Dower there is a risk people are impaired at work. “When the patient first goes to have a conversation or consultation with their GP or their doctor, they should be advising with their doctor when they're prescribed the type of role they're doing.” LISTEN ABOVESee omnystudio.com/listener for privacy information.

Tim is the visionary CEO of Platform Marketing, intending to help realtors with moderate earnings but exceptional potential by bridging the gap through effective marketing strategies. As a marketing consultant, author, and speaker, Tim has dedicated his expertise to uplifting small business owners and entrepreneurs. His groundbreaking agency empowers ambitious real estate agents, helping them unlock unprecedented success in the digital realm. With an impressive roster of over 220 clients, Tim's remarkable achievements and innovative strategies have solidified his position as a marketing virtuoso. In this episode, discover how Tim's journey of starting with a struggling realtor as his first client led to an exceptional case study for Platform Marketing, which now boasts over 220 clients. His entrepreneurial courage, dedication to self-education, and mastery of content creation have been key drivers of the agency's success. He also explains how Facebook remains a powerful customer acquisition channel for realtors seeking older, more affluent clients.Listen to hear more about Tim Chermak and his successful story on marketing and content creation without spending a dollar on paid ads! The long-game approach, client satisfaction, and organic referrals paved the way to success. Don't miss this content marketing revolution!Find Tim Chermak at:  https://platformmarketingideas.com/ https://frontdesk.platformcrm.com/nostalgia-free-book https://podnews.net/podcast/i9obo https://www.facebook.com/timchermakFollow Ken Okazaki at:  http://contentcapitalists.com/ https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazakiContent Capitalists YouTube 

In this episode, you'll hear:1. How Tim Chermak used content marketing to establish authority and help a realtor become a top producer.2. What Tim Chermak discovered about creating content that engages existing clients and attracts new ones.3. Why Tim Chermak believes focusing on delivering outstanding results for clients and creating valuable content for them is the key to long-term success in the agency space.Get ready to dive into a new world of content creation with real estate marketing as we welcome the expert of the industry, Tim Chermak!Tim is the visionary CEO of Platform Marketing, with the goal to help realtors with moderate earnings but exceptional potential by bridging the gap through effective marketing strategies. As a marketing consultant, author, and speaker, Tim has dedicated his expertise to uplifting small business owners and entrepreneurs. His groundbreaking agency specializes in empowering ambitious real estate agents, helping them unlock unprecedented success in the digital realm. With an impressive roster of over 220 clients, Tim's remarkable achievements and innovative strategies have solidified his position as a marketing virtuoso. In this episode, discover how Tim's journey of starting with a struggling realtor as his first client led to an exceptional case study for Platform Marketing, which now boasts over 220 clients. His entrepreneurial courage, dedication to self-education, and mastery of content creation have been key drivers of the agency's success. He also explains how Facebook remains a powerful customer acquisition channel for realtors seeking older, more affluent clients.Listen to hear more about Tim Chermak and his successful story on marketing and content creation without spending a dollar on paid ads! The long-game approach, client satisfaction, and organic referrals paved the way to success. Don't miss this content marketing revolution!Find Tim Chermak at:  https://platformmarketingideas.com/ https://frontdesk.platformcrm.com/nostalgia-free-book https://podnews.net/podcast/i9obo https://www.facebook.com/timchermakFollow Ken Okazaki at:  http://contentcapitalists.com/ https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazakiContent Capitalists YouTube 

While we were at Haven Conference this past July, we had the privilege of sitting down with Mollie Surratt. Mollie is the CEO of White Label Studio, a digital marketing agency, and she is also the new owner of  Haven Conference  ! Mollie shares with us her journey from the corporate world to successful entrepreneur,  how to rip the band aid off and get your business started, building a team and scaling your business, and how she sets boundaries in her work and personal life. This is an interview you don't want to miss!Follow White Label Studio here:Website:https://whitelabelstudio.com/Instagram- https://www.instagram.com/white.label.studio/For more information on Haven Conference 2024:https://havenconference.comOur Podcast Equipment: https://www.amazon.com/shop/christinamuscari/list/1MVDND0E587LP?ref_=cm_sw_r_cp_ud_aipsflist_aipsfchristinamuscari_SYHRVZEDBSTVSVJ63B8MDisclosure: Some of these links contain affiliate links. We will receive a commission for items purchased through these links at no extra cost to you. We appreciate your support. The Cypress Room Podcast is hosted by  @ChristinaMuscari  of Pretty Distressed and Meggie Honeycutt of Spark Creative. Join us in the Cypress Room we we dive deep into influencing with integrity. In a world where we often associate the term "influencer" with those who have large social followings, we believe that every single one of us has spheres of influence that matter, whether it's reaching 500k people on a social platform or just the people inside your home. True influence is not about the number of followers you have, but rather the genuine impact you make on the lives of others. Follow us on all social platforms:Instagram: https://www.instagram.com/cypressroom/TikTok: https://www.tiktok.com/@cypressroomTwitter: https://twitter.com/CypressroomFacebook: https://www.facebook.com/profile.php?id=100091376024581

Today, we dive deep into the world of marketing with our special guest, Ryan Townend. As the co-founder and CEO of William Joseph Communications (WJ Agency), a marketing juggernaut of an organization that was born in Calgary, Alberta. Ryan has been at the forefront of revolutionizing marketing for businesses of all sizes. Since its inception, WJ Agency has seen phenomenal growth, expanding its reach to four different locations. Website: https://www.williamjoseph.com/ In this episode on the Canadian Podcast, we unravel the stories behind some of their most iconic campaigns, the nuances of social media marketing in today's dynamic digital age, and the intriguing potential of AI in shaping the future of marketing. From the euphoric highs to the challenging lows, Ryan offers invaluable insights into the hurdles and lessons that come with rapid growth. If you're keen on understanding the ever-evolving landscape of marketing, this episode is a must-listen! Don't forget to LIKE, SHARE, and SUBSCRIBE for more in-depth interviews and insights from our guests on the Canadian Podcast.

Are you an accidental agency owner? Most of us are! That is why it's important to continually evolve in order to grow your digital agency. Can you identify the milestones that have gotten you where you are? What are the biggest challenges you've had to face? As an agency owner, it's important to stay inspired and stay the course on the path we're paving for ourselves. Today's guest took inspiration from various industry leaders to start his agency and learn how to grow from just an owner to a CEO. He's been in the agency world for over ten years and has had to reinvent a few times to keep up with new challenges. He shares the various challenges he's faced over different stages of his agency's journey and the milestones that helped him keep going. Andrew Gottlieb is the founder and CEO of No Typical Moments, a digital marketing agency that works exclusively with purpose-driven social impact-focused businesses. His agency acts as a Fractional CMO working executing social media campaigns for online education. His agency handles everything from media buying to Instagram, Facebook, and Google campaigns, and backend email marketing solutions for some of the world's thought leaders. In this episode, we'll discuss: Evolving the agency's service offering to keep up with market changes. The importance of diversifying your lead gen source. Overcoming 3 big challenges of growing an agency.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Podcast Takeover!! Get to know your Smart Agency Guest Host: Dr. Jeremy Weisz is the co-founder of Rise25, an agency that helps companies launch and run podcasts profitably. He followed Jason's podcast and eventually joined the mastermind and has been a guest on the podcast before. Today, he's helping Jason bring something new to the Smart Agency podcast audience by interviewing a special guest and getting a new perspective to the show.   Becoming an Accidental Agency Owner with Inspiration and a Mastermind In 2010, Andrew was a senior in college applying for and getting rejected from any job he could find. He had majored in Managerial Economics and had done everything right. However, it didn't work out as expected so he had to sit down and reflect on his next move. He was referred to David Siteman Garland's podcast, where he described a lifestyle working from the beach in Puerto Rico while making six figures. That's when Andrew set out to get himself to that point and developed the idea for his agency, No Typical Moments. It turned out that the formula for building his ideal business included things he greatly enjoyed: marketing and new technologies. It took him 18 months to really develop the concept of his agency. Meanwhile, he worked odd jobs, did a couple more internships, and finally found a full-time job with a minor league baseball team. In his agency journey, Andrew found many role models like David, Gary Vaynerchuck, Jesse Itzler, and more. They were an inspiration throughout building and growing his agency in different ways. They helped him see the importance of taking advice from someone who already walked that same path.  He also credits involvement in a mastermind is a fundamental part of going from agency owner to Agency CEO. What Milestones Propel Agency Growth? Andrew officially started his agency in 2012 with six months' worth of savings and the plan to either duplicate his income in those six months or find another job. After 90 days of endless meetings, he hit his first big milestone: finding a paying client. From there, his growth was marked by milestones like meeting the agency's first big client and making some key hires. Around 2013, Andrew met a sales expert who joined the agency and ended up being an important part of its growth. Having someone besides him to help with client work and sales made a big difference. As he started delegating the client work, they were also able to take on more clients. Shortly after that, their next big client was the Pittsburg Marathon, which was another big moment for the agency. Evolving the Agency's Service Offering with Market Changes Originally, the agency offered organic social media marketing, which included Twitter and LinkedIn. However, over the years he's had to adapt to keep the business going. With time, Andrew realized there wasn't a clear ROI he could break down for clients. There wasn't a clear way to explain what those campaigns would do for their business. This was back when social media wasn't what it is today. He realized doing paid ads lend to a more straightforward conversation. ROI is clearer with ads and it's a cleaner business case to sell to clients. This is what inspired a change in their service offering. Later on, their offer evolved again to Facebook ads campaigns, which actually became pretty much their only service offer. Everyone was using Facebook and it worked for the agency. However, the big wake-up call came when iOS 14 changed everything. As most know, this made Facebook advertising very challenging and clients started to pull out. Those who weren't immediately taken aback saw their ROI go down pretty quickly. Luckily, Andrew and his team had already been thinking about broadening their offering. They had their eyes on doing YouTube, LinkedIn, and Google advertising. Moreover, he realized some clients were more in need of thought leadership and strategic direction than advertising. Hence, they searched for a Fractional CMO who could point these clients in the right direction so the ad campaigns would have a better chance of success. The Importance of Diversifying Your Lead Gen Source Usually, clients defer to Andrew's agency to get clear on their next best step in digital marketing. At some point, the easy answer was Facebook Ads. With it, you could generate revenue at the snap of your fingers. The game has changed, however. It's now very important to be clear on where the business is at in its maturity to develop the right strategy. When a client brings on their team, they'll help them with anything from email marketing, landing pages, copywriting, media buying on any major platform, or tech integration. They can also help manage employees, manage vendor relationships, contractors, and whatever clients require from a CMO. When his agency changed course to a more full-service offering, he needed to get clients to understand it was a good moment to diversify their lead gen sources. If their entire campaigns hinged on Facebook, they will likely have issues in the future. The storm from iOS 14 combined with other difficult moments for the platform finally helped some clients see the light. Some companies had spent millions in Facebook ads only for their accounts to be banned out of nowhere. Now they had a need to spend on Google and YouTube to get to a million in spending. For the longest time, it seemed like Facebook could not fail. But, in that moment it became much easier to explain the importance of diversifying. 3 Biggest Challenges He's Faced at Different Stages of His Agency Journey For Andrew, the challenges presented by building a digital agency have changed depending on the stage of the agency's growth. The mental challenge of entrepreneurship. As a 22-year-old starting a business, his friends went the more traditional route and had high-paying jobs. Their path offered more of a clear trajectory whereas he entered entrepreneur which is the land of the unknown. The shame and embarrassment of not having that clarity affected his confidence. It also affected his social life, since he had to pour all his resources into the business. He couldn't afford to go out and risk spending money he would need for the agency. Growing the agency beyond the owner. Finding the right people to continue to grow the agency has been more challenging than he expected. He was lucky with his two first hires, who are actually still with him years later. However, he made a series of bad hires as the agency grew. He was not clear on the expectation for each role and needed to hand over control. Those first mistakes ruined some relationships for him. Staying inspired to grow. More recently, Andrew's big challenge has been continuing to be inspired to grow and build after ten years. After years of weathering different storms like the pandemic and changes to his offering, it is time to reinvent again. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program helps you take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

Brennan "B Scar" Scarlett is gearing up for year 9 in the NFL. B Scar is a linebacker and special teams specialist who's made plays for the Houston Texas and Miami Dolphins. However, one of his biggest plays he's made may be naming himself the CEO of Scarlett Creative, a creative agency specializing working with athletes and breads with branding, production, story telling, and more. We chat about staying ready for training camp and who Scarlett Creative gets to work with. Additionally, B Scar gives Athletes & Assets a free consultation on the creative direction, with a couple of side quests sprinkled in between. Episode Breakdown: 0:00- Intro 2:36- Brennan's ready to make an impact this year 4:42- Brennan's story and Scarlett Creative 10:13- Scarlett Creative's clients 12:00- Services offered 15:30- Revenue Streams 16:42- B Scar gives a free consultation 27:43- Outro --- Support this podcast: https://podcasters.spotify.com/pod/show/a--and--a/support

Welcome to the Wellbeing and career world podcast, I am delighted to be chatting with Annelise Worn. Annelise empowers digital business owners to create true freedom in their lives, by building systems into their business. Annelise is a business strategist and agency CEO, wife and mumma of 4 little ones. After being denied a family friendly work schedule in 2016, Annelise built a highly successful agency from her in-laws kitchen table - but had no idea how to run a business and created a virtual prison for herself. Annelise now teaches the 7 Simple Systems that allowed her to break free, avoid burnout and transform her business into one that allows her to work part-time, give back, homeschool her children with her husband and enjoy their self-built beachside home. Annelise also shares her insight as host of the  Podcast and the Impact Business Show. On today's podcast we will be chatting about Women and ambitions A very warm welcome to the podcast Annelise Worn   Annelise answers some of the questions below or as part of the conversation:   I gave a brief introduction about your background, Can you let listeners know more about your background? What are some common challenges women face when pursuing career goals? Can you explain the term ambition? Is it an individual who has dreams, goals? Can Women compete for Jobs in Male dominated industries and positions. What about Men too, can they compete in Female dominated positions ? Can Women juggle family life and having career ambitions? Are organizations setup to provide support to Women who want to have a family and career? In your own opinion. Do you think things have improved to help women have a career they want or is it all just fancy marketing?What are the benefits encouraging women to be ambitious?Is there any downside to constant promoting of women in the workplace, will this cause a divide and resentment from men who may feel they are being overlooked? What are your thoughts on this and how can this be managed especially from hiring or promotion teams? How can organizations and workplaces foster an environment that nurtures women's ambition? Can you explain what Freeceo is?  What steps can you suggest to any Women wanting to follow their dreams and ambitions? What about the podcast you host, What is it about?  What services do you provide?   Contact Annelise: Website: https://anneliseworn.com/ Facebook: https://www.facebook.com/annelise.worn.5 Instagram: https://www.instagram.com/anneliseworn/ Youtube: https://www.youtube.com/channel/UCacPzjc3MXbJGgZ55URiJDw Linkedin: https://www.linkedin.com/in/anneliseworn/     Disclaimer: The information presented in this podcast and website represents the opinions of Wellbeing and Career World and our guests. However, it is important to note that the content provided should not be considered as medical advice, financial advice, career advice, life coaching, or sports coaching. The material is intended for informational purposes only. Due to the unique nature of each individual, we strongly advise consulting your healthcare professional for any medical inquiries or seeking guidance from relevant authorities, such as aviation/aerospace employers, lawyers, regulators, or organizations for inquiries pertaining to your specific circumstances. The views and opinions expressed in the podcast and website are solely our own and do not reflect those of our respective places of work. While we strive to ensure the accuracy of the information shared, we welcome any feedback, suggestions, or corrections to rectify any errors. We prioritize the privacy of our audience. However, please be aware that this website or podcast should not be utilized in any legal capacity. No guarantee is provided regarding the accuracy of statements or opinions expressed in the podcast or website. Listening, reading, emailing, or engaging with our content on social media platforms does not establish a coaching session, employment interview, well-being advice, employment advice, or doctor-patient relationship, nor does it offer financial advice. Wellbeing and Career World is based in Dublin, Ireland. If you discover any errors in the content presented in this podcast or blogs or wish to contact us, please reach out to wellbeingandcareerworld@gmail.com. This podcast is the property of "Wellbeing and Career World Podcast". You have full discretion to play or pause the podcast at any time. It is important to note that the podcast may include conversations or opinions that may not align with your personal beliefs or opinions. If you anticipate discomfort, stress, anxiety, worry, concern, upset, or offense from any part of the podcast, it is recommended that you refrain from listening to it.              

Welcome back to the Purposeful Marketing Podcast! In today's episode, we dive into the fundamental question that sparks dialogue and introspection: Is marketing truly as crucial as we believe it to be? Join us as we break down this inquiry, seeking clarity and understanding with special guest Lee H. Murray, Business Growth Advisor, Agency CEO, and host of the Exploring Growth podcast. As marketers, we often find ourselves overthinking and over-explaining, inadvertently confusing our stakeholders. Are we diluting the significance of marketing by not effectively articulating its value? Furthermore, do we become entangled in tactical details, losing sight of the bigger picture? It's time to shift our perspective. We explore the tendency to rebrand our activities, which creates friction with stakeholders. How can we convey the significance of marketing to those around us without overcomplicating? One answer is developing a point of view (POV) that resonates with ourselves and others. Together, hosts and Lee H. Murray the notion of starting afresh, ensuring stakeholders comprehend what truly matters. Additionally, they share invaluable tips for marketers to elevate their significance within organizations, emphasizing the importance of strategy over tactics. Remember, it's not just about what we say but the actions we take. How we demonstrate, our impact speaks volumes. Tune in to this episode to explore these profound conversations, where insightful ideas await.

How do you get it all done? I get asked this a lot from those close to me. If you don't know me, my life looks a bit like this.  Agency CEO. Business Coach.  Homeschooling mum of 4.  Wife.  On 4 Boards / Committees.  Exercise 6 days a week. House in order (mostly). Etc etc etc. You get the picture.  I'm fiercely believe that you get to have it all. That there is a path to you living the life you want. I'm living mine. Is life perfect, no. It doesn't need to be. Perfection for me, is living life intentionally. For me, this centres around being fanatical about time management and leverage. Which from my perspective, gives me freedom.  So in this episode of The Podcast I'm sharing my top 5 tips for maximising your time, and getting more done. So you can work less, and earn more.  Listen in here: https://podcasts.apple.com/au/podcast/mumstyle-business-with-annelise-worn/id1475231003

Esther Fedorkevich is the founder and CEO of The Fedd Agency, representing 100+ New York Times bestsellers and over 500 authors. Her story, business-acumen, and experience will inspire you. Got a book in you? Got a story to tell? Need a little punch-up in your business? This one's for you.Connect with Esther:The Fedd Agency: https://thefeddagency.com/CONNECT WITH THRIVALIST:Website: http://thrivalistcollective.com/The Thrivalist Handbook: http://thethrivalisthandbook.com/Jamie George: https://jamiegeorge.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Former Splash News CEO Gary Morgan is this week's guest on the "Hollywood Raw podcast with Dax Holt and Adam Glyn." This was a fascinating conversation about the inner workings of a celebrity news agency. Gary opened up about his relationship with the Kardashians, his wild run-in with Kevin Costner, and the staggering amount his agency got for the last shots of Anna Nicole Smith. For all the regular listeners of this podcast, you won't be disappointed. Don't miss a thing! Follow Hollywood Raw on Insta, Facebook, and Twitter. Dax Holt - Insta / Twitter Adam Glyn - Insta / Twitter A Hurrdat Media Production. Hurrdat Media is a digital media and commercial video production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network and learn more about our other services today on HurrdatMedia.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we will learn from David J. Butler, Co-Founder of Hue House. If you're looking for ways to bring your brand to life, this is the founder for you.In this episode, you'll learn about his journey from HBCU Grad  to Founder, with a glimpse into the process he uses to connect brands organically with their target audience . Thanks for checking out the Beyond Normal Podcast!Don't forget to like and subscribe to stay up-to-date on all future content from Beyond Normal Media. And if you have any questions or comments, feel free to leave them in the comment section below.Checkout Hue House: www.itshuehouse.comSupport the showFollow us on: Twitter | https://twitter.com/Beyond_Normal_ Instagram | https://www.instagram.com/beyondnormalmedia/ Linkedin | https:/https://www.facebook.com/BeyondNormalPodcast/

Do you feel like you're in no man's land? Growing beyond the $1 Million mark and beyond 7 figures can be a very gray area where the agency is making more money but the owner is working more than ever. This is no man's land and it's a sign you need a strong leadership team to get the agency to the next level. Today's guest is an accidental agency owner, like most, who found the transition to Agency CEO reignited her interest in the business. She now runs an agency that serves its clients and aims to have an impact on the community. Ruth Bernstein is CEO and co-founder of Yard NYC, a New York-based creative agency that helps turn brands into cultural beacons. They've worked with brands like Amazon, and Walmart with the belief that purposeful brands can both drive cultural relevancy and good business. After growing as an agency and getting past certain milestones, they have also worked to turn themselves into a brand that creates change. In this interview, we'll discuss: How to raise prices and charge what you're worth. Why culture misfits that can cost your agency big opportunities. Navigating no man's land by hiring a leadership team. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.   Starting a Female-Led Agency During the Industry's Mad Men Era Ruth and her partner Stephan worked on the client side in London and had never worked at an agency. At one point, while working with media companies, they started looking for agency partners in the fashion, wellness, and beauty space. They were looking for partners who could bring strategy to the table, were female-led, and really understood how to work with in-house teams. It was the '90s and still the “Mad Men” era in the agency space and none of the candidates met these requirements. This is how they became accidental agency owners. They had never worked for an agency or run one but their search on the client side revealed there was a niche for this type of agency. Coming from the client side, they already had credibility and went for big-brand clients right away. How Culture Misfits Can Cost Your Agency Big Opportunities Mistakes help us grow. And one of those from Ruth's early agency days was delegating negotiations with a prospect to a consultant. It wasn't right for the agency and nearly made them lose their first really big project. At the time, Ruth was in charge of strategy and Stephan was heading up the creative side. Neither of them had negotiated an agency deal. Since it was a big client, they figured it would be best to delegate negotiations to a consultant who could help make sure it was solid. Unfortunately, the consultant's tone and manner of handling the deal nearly made them lose the client. In hindsight, this person did not align with the agency's culture or vision. The client approached Ruth and Stephan because they knew and trusted them. As a result, they learned communication is a key piece in showing prospects what it's like working with their agency. There's nothing wrong with getting help in areas you don't have experience. However, in this instance, they just needed the confidence to handle it themselves. How to Raise Prices and Charge What You're Worth Pricing is not easy. You have to do your homework and understand competition and what the client is willing to pay, as well as your own value. As a smaller agency working with both bigger and smaller clients, Yard NYC geared prices toward smaller clients. However, it got awkward when those clients started growing and it was time to raise prices. For a lot of agency owners, this is a really difficult conversation. Usually, it's more difficult to raise prices for legacy clients than for new clients. Even some of the mastermind's members with very successful agencies have gone years without raising prices to legacy clients. Under Jason's guidance, they learned to look at the opportunity cost between new and old clients. At the point where the difference is just too big, it's time to approach those clients, have a conversation about value, and explain a price increase. Almost all clients admit they'd been expecting a price raise and had no objections. By raising prices on existing clients you can increase revenue without increasing workload. A Non-Traditional Approach to Partnering with Clients After years in the agency business and witnessing success stories for many of her clients, Ruth realized there were other ways to gain from a client's growth. The team at Yard NYC came up with a partnership program of co-investing in some client businesses and providing marketing. They work with some clients who receive venture capital funds and saw the clients' business transformation. The value-added and brand-building were great; after five years they would sell and capitalize on the investment. It's not the typical client-agency relationship, but for Ruth, it's an opportunity for getting more involved on the venture side. How to Navigate No Man's Land By Hiring a Leadership Team A lot of agencies fall into a kind of “no-mans land” between the $1 Million and $7 Million revenue mark. It's a point where, after bringing in more people, the agency is making more money. However, agency owners are working more and making less. This is the point Ruth realized it was time to build an executive leadership team. At some point, you have to bring in people to be the brains of the operation. There comes a moment as you scale where growth starts to demand a stronger foundation; not only for your own freedom, but so your organization can thrive. Surround yourself with people smarter than yourself. Hiring leaders is a necessary step but one that usually leaves agency owners feeling like the business no longer needs them. Ruth's transition to CEO came naturally since they wanted a female leader for the agency. In a sense, this shift renewed her interest in the business. It was an opportunity to get out of her comfort zone and grow. She didn't feel like she wasn't needed but rather she was needed in new ways. The beauty of having the right team and amazing culture takes a huge load off the agency owner. We're all creative people who want to make, create, and transform. As you grow, your personality will emanate from the business, which doesn't mean you have to be involved in every aspect of it. It's important to build a leadership team and create a culture that encourages growth and involvement. By building a strong culture, you create the basis for the agency to run without you. How to Make an Impact While Reinvigorating Your Team's Passion Doing great work while also having an impact. Agencies are constantly serving their clients and making great things. That takes up a lot of their time. However, agencies also have the power to put their creative abilities to good use. There are many other things you can do to impact on your community. Ruth wanted to galvanize her team and put their voices out there as a women-led business. They organized a campaign around women's values. It not only created incredible buzz and managed to raise awareness, but it reinvigorated the team and get them excited about making a difference. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program helps you take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

Leeann Leahy was a lifetime New Yorker working at big Madison Avenue agencies when she decided to pick up and move to Portland, Maine, to become CEO of the independent Via Agency. She hasn't looked back since.  Under her leadership, Via has grown to an award-winning agency with relationships with national brands such as Unilever and Church & Dwight. Instead of operating a top-down model with a chief creative officer calling the shots, the agency has a creative council that critiques each other's work to allow for more perspectives to shape the final product. In this episode, Leahy chats about running an independent agency through COVID, how she works to diversify the talent pool from Portland and why she's optimistic about 2023, despite the doom and gloom.

Jessica Zweig is the CEO of SimplyBe. Agency, an international award-winning personal branding firm, serving clients across the globe.  She is the author of #1 best selling book, “Be. - A No B.S. Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself,” published by Sounds True (Macmillan). Jessica was named a Personal Branding Expert by Forbes, 2020's Most Notable Entrepreneur by Crain's, the 2018 and 2019 Stevie® Award winner for “Female Entrepreneur of the Year,” and a Top Digital Marketer to Watch by Inc. On a mission to debunk the perception that personal branding is an act of vanity, Jessica believes that, when done right, personal branding is an act of service, a social responsibility, and a positive investment toward a positive future. "When you set yourself free to Simply Be, you set the world free."   More from Jessica: Instagram: @jessicazweig  Book: Be: A No Bull-Sh*t Guide to Increasing Your Self-Worth and Net Worth by Simply Being Yourself  + the coinciding paperback workbook for Be.  launching on January 17th, 2023 :) The Expand Your Brand 3-Day Challenge: simplybeagency.com/challenge  To get a seat to the 3-Day Challenge, you must purchase either the paperback copy of ‘Be” OR “Be. The Workbook”   Link to purchase Submit your Amazon purchase # here and you will be sent the link to join the 3-Day Challenge!

In In the third episode of Law Firms On The Map, Chris Brencans, the CEO of multi-million dollar law firm SEO agency, On The Map Marketing, dissects some personal injury law firm websites.The agency has a proof of efficacy in competitive national markets such as injury law (see some law firm marketing case studies here). Also it prides with personal injury SEO as their sweet spot!Here are the websites Chris dissects in the podcast:Farahi Law FirmNorris Persinger Law, LLCCaruso Law OfficesAronberg, Aronberg & Green, Injury Law FirmBut hey, why is this Chris Brencans qualified to dissect injury websites? Chris has overseen thousands of successful attorney SEO campaigns.Want to hire On The Map Marketing? Our the last decade, we have now developed an expertise in SEO for lawyers.  If you want to get you more of your ideal clients via SEO, get in touch with us here. We do a free custom SEO audit for personal injury law firms we have a mutual fit with!If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

How many hours per week do you spend working IN your business? Do you need a better work-life balance? Would you like to focus just on the work you really like? One agency owner went from dedicating 50+ hours/week to her agency to working 10-12 hours per week. She did it by recognizing her strengths, setting up the right systems and coaching her team. Andrea Jones is a social media strategist who runs OnlineDrea, a digital agency operating done-for-you social media services. They handle all social platforms and do content creation from video editing and graphic design and primarily work with online business owners in the coaching services. A big shift in her personal life limited the time she could dedicate to the business. Therefore Andrea drastically changed the way she ran things. Fortunately, she managed to do it in record time and found it was just what her agency needed. In this interview, we'll discuss: Transitioning out of client work and into the CEO role. Scaling back from 50+ hour workweeks to 10-12 hours. Coaching your team and building the right culture to take a step back. Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Are You Afraid of the Word “Agency”? Andrea has always loved the internet and the process of content creation. She started a blog in 2004 and even a YouTube channel in 2007. What really jump-started her career was moving to Canada, where she started freelancing and slowly built a team. However, she admits she was scared of the word agency; so for many years she thought of herself as a freelancer who “just happened to have a team”. Her work as a freelancer started as a necessity while she worked on her legal status in her host country. Nonetheless, in time she realized the repeatable nature of social media had landed her a really good agency business model. Removing Yourself from Client Work and Scaling Back to 10 Hour Work Weeks If you're an agency owner, it's not uncommon to work 50+ hours a week. Maybe you love your agency and don't even realize you also need a break. Andrea went through a similar situation where she was working 50-60 hours per week. She says she wasn't looking for a way out because she really enjoyed the work. However, when she got pregnant, she knew she couldn't get through such long work days. She made a decision and started removing herself from client calls, hired more staff to support clients, and hired her first official employee. This made a real difference, although she admits it was a long journey. In the past, every time she iterated the structure of the agency she was still at the center of it. It was only after she got pregnant she realized everything was still going through her. The real change came once she accepted this wasn't sustainable any longer. Making this change was no walk in the park. It was easier than it could have been thanks to getting super clear about agency culture. She took the Clifton strengthsfinder test and her second strength turned out to be positivity. She had never seen it as a strength before, but she realized that's why some people worked really well with them. So when it came time to remove herself from sales, she knew she needed account managers with the same energy and she leaned on that in their training. Andrea knew she got it right when she got a message from a client praising her team's work. It is a difficult realization that clients don't need you, but it is exactly what frees up your time to do other things! Transitioning from Owner and Strategist to Agency CEO Changing the agency's structure also meant changing Andrea's role. She went from leading strategy to coaching her team. Instead of just being an agency owner, she really transitioned in the role of Agency CEO. It was a big change but she now feels more like a mentor than an expert. In essence, instead of being the person who provides the solution, she guides her team to finding the solution.  The downside -- some of team members didn't make the cut. Not everyone was on board with this new direction or stepped up to the plate for their new responsibilities. Some people did end up leaving, which presented some unforeseen difficulties. In the end, this created more space to hire the right people and bring on new talent. Try to Not Rush the Process and Get the Support of a Mentor Agency owners need to proactively take steps to reduce the amount of time working in the business before they're burned out. Rather than being reactive out of necessity, you can set a reasonable timeline to do it successfully. It took Andrea about six months to achieve great results with her team. She admits a more realistic timeline would be a 1.5 years to account for unforeseen challenges. It was just one month before her due date and she managed to figure it out thanks to her team. Nonetheless, taking the time to do it without rushing out of necessity is ideal. A longer timeline provides time to test-run. Andrea and her team tested the results of her coaching efforts once she had her baby. Since having the baby, they've had some time to fine-tune the process. She really recommends giving yourself the time to practice not being around and actually limiting your hours. There will be things you may not have considered, like sharing your passwords, that can go much better if you run a test first. Finally, one key element Andrea cannot recommend enough is getting the advice of a mentor. As an agency owner, you probably feel that if you managed to grow a successful business figuring this out can't be that hard. However, consider how much you would be helping yourself by getting the support of someone who has done it before. Andrea's mentors helped her through many unforeseen bumps in the road so she is thankful for having had support. Are You Looking for a Mentor or Trusted Advisors?  If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to the Digital Agency Elite to learn all about our exclusive mastermind.

Shannon McKinstrie was $15,000 in medical debt and could barely afford to keep her infant daughter in diapers—but couldn't bear to be apart from her baby! She committed to working for herself to try to have the best of both worlds. “Desperate” to be with her baby and make rent, learn how Shannon started out working for just $200 a month—with her daughter in the backseat!—and how she realized that her work was worth so much more than that. Shannon also talks about how she grew her business, how she's created huge streams of passive income, and the client who finally clued her in that she was undercharging.  PLUS hear Shannon's top social media tips for business owners, including how to make a sale today on social media, why you need to put yourself on camera to grow your business and the ideal social media content calendar. In our Real Mom Moment, the moment Alissa Maizes of Amplify My Wealth realized her lessons were sinking in with her kids! **Which tip will you be using? DM me @kimrittberg** LINKS: -Show notes & drop your feedback at http://moms-exit-interview.com, grab our newsletter here & follow Host Kim Rittberg on Instagram! -Kill it with Content Strategy! Want to grow your business with awesome video & podcast content and be better on-camera? Sign up for Kim's newsletter here or message her here.  GUEST LINKS:

Tune in to discover how Emilie left Amazon HQ and scaled to a multiple 6 figure business in less than 2 years. In This Episode You'll Learn » You don't need a business degree to build a successful agency. Education comes in many different ways. » Tips on building your influence and positioning yourself as an expert in your field (and identifying what you are an expert at). » When it's time to scale to agency vs freelancer. Emilie Given is a successful online entrepreneur and virtual assistant agency owner who has been featured in Business Insider, Scary Mommy, and The New York Post. She founded She's A Given, a Seattle-based virtual assistant company in 2018 to be able to spend more time with her family after a near-death experience. A year after leaving her 9-5 at Amazon Corporate HQ, she built a thriving six-figure business. Through coaching and course creation, Emilie's primary focus is to inspire other women to create a career that allows them to focus on passion over paperwork and family over familiarity. Connect with Emilie: Website - www.shesagiven.com Facebook - www.facebook.com/shesagiven Instagram - www.instagram.com/shesagiven_ LinkedIn - www.linkedin.com/in/shesagiven Learn more about the FamilyPreneur Business Accelerator and join today at »familypreneur.co« I'm committed to building an inclusive and anti-racist business. I support LGBTQIA+ rights and the rights of all intersectional identities. I believe that business should be a force for dismantling systems of oppression and actively invest in my own learning to fulfill this role. »Read My Full DEI Statement HERE«

Would you like the confidence to raise prices and triple your agency's growth? Are you ready to empower your team and transition to a true Agency CEO? That's exactly what today's guest has been able to do over the past couple of years. She is on the show talking about overcoming her two biggest challenges: removing herself from sales and the fear of raising prices. What she realizes now is that she was standing in her own way and letting go has actually led to amazing agency growth. Taking a leap of faith and reinventing her role was what her agency needed to reach its full potential. Audra Brehm is the founder of Brehm Media, a social media agency that focuses on the fashion and beauty world. As she grew her agency, she doubted whether clients would see their value and agree to pay once she raised her prices. As CEO, she realizes the right client will see the agency's value even when you don't. In this episode, we'll discuss: Raising prices to affirm your agency's value. Determining which clients are a good fit for your agency. Empowering your agency team and removing yourself from agency sales. Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Why Raising Prices Affirms Your Agency's Value Audra was looking for a new job in Denver when an interviewer asked her why she hadn't opened her own agency. She really couldn't come up with a reason and thought "why not?" That company ended up being her first client and, as she's embarrassed to admit, she started charging $800 a month for social media and marketing services. She was just excited to be starting her own business. Entrepreneurs commonly become a "yes man" in their early stages and figure they'll eventually get other clients and raise their prices. Audra admits she hasn't always had a good idea of her agency's value, but listening to their clients talk about the agency was an excellent way to understand their worth. If the client could see her agency as its marketing arm and an extended family, then she knows they are positioning themselves as a valuable partner. As someone who loves to learn, she strives to always be ahead of the curve. If they can do that as an agency, then she knows they are providing value. So then, why wouldn't people pay what they charge? The thought of raising her agency's prices used to be terrifying. Every time they increased, Audra worried she would lose clients. If she could go back, she would tell herself not to be so afraid. It's ok if clients decide to leave after you raise your prices. The ones who stay are the right clients. In retrospect, Audra thought the agency would be ruined with a reputation of being too expensive. Now she realizes her agency's value and knows the importance of raising prices. The reputation isn't about being too expensive, it's about being receiving the elite value Brehm Media provides. Transitioning Out of Agency Sales and Empowering the Team As the agency has grown, Audra had a really hard time taking a step back from sales. She doesn't like to feel out of control, however, empowering the sales team meant putting control in other people's hands. Getting out of day-to-day operations was the first time that she actually questioned what she was doing in the agency. In time, she found a new way to continue participating in the sales cycle by handling the final sales calls with new clients. She found that relationship-building before taking on a client is actually her favorite part of the sales process. So instead of taking herself completely out of sales, she gets to engage and learn more about clients while still letting go of some control and empowering her team. Plus, she feels clients appreciate the fact that the entire agency has their back, including the owner. It can be hard for many digital agency owners to transition out of day-to-day operations, but finding ways to still be part of your agency will help you with that transition. Later on, you may even find that you don't need that small role anymore. Audra has embraced her role as CEO and realizes the team won't need her as much. Now she can really live the work-life balance agency owners strive for. Last year was the first time she went on a family vacation and didn't take any business calls or check emails for two weeks. She had confidence that her team could handle anything that came up. Finding Ideal Clients That Are The Right Fit For The Agency It's good to be self-aware enough to recognize when your agency can't deliver the results clients expect. For instance, if a client expects a 10x return in a month and you know you can't deliver, then tell them. Are there agencies out there that could get them there? Yes, but it's better not to promise a deliverable you know you probably can't reach. For Audra, this is the first step of avoiding the wrong clients that are not a good fit for her agency. Other common red flags a prospect won't make a good client include asking to split monthly payments into multiple charges. This clearly shows they cannot afford you. They have a cash flow issue and are banking on your agency's results in order to pay moving forward. Another issue is clients who think that they know more than the agency does. This fosters a very toxic environment where the client does not treat the agency as a partner but expects more of an order taker. To qualify a prospect, Audra's team asks what a prospect's monthly revenue is just to be sure that they can afford her agency. They also want to see what else they're spending on other marketing efforts. This helps the Brehm team learn whether the client is diversifying their marketing budget on other vehicles. Audra says to run the other way if you encounter a company that cannot explain who they are and its future vision. If they can't answer where they hope to be in 6 months, 1 year, and 10 years, it's a massive warning sign. Getting Through the Rough Patches in Your Agency Journey Audra feels a lot of people don't believe in what's possible for themselves and only see the obstacles. You need to have clear goals for your business. That's something you should look for in clients and that you should have for your agency. Having an agency is a rollercoaster but the highs should outweigh the lows. And if they don't, then maybe you should reconsider if this is what you want to be doing. In the end, you should be proud of what you built, the business, the lifestyle, and your team. Want the Support of Amazing Digital Agency Owners? Do you want to be around amazing agency owners that can see you may not be able to see and help you grow your agency? Then go to the Digital Agency Elite to learn all about our exclusive mastermind.   Check out Audra's previous interview:  https://jasonswenk.com/digital-agency-ceo/

Nicholette von Reiche is taking a stance against one-size-fits-all frameworks. She believes the secret to success with passive income is in trailing your own path — a path in alignment with your genius, brand, and life. With multiple growing businesses, Nicholette invested in us to help her streamline her systems. Our goal in building out ClickUp for Nicholette was to organize her multiple businesses to allow for growth and expansion. We focused on consolidating her businesses into one Workspace where she and her team could function with ease.     What We Cover In This Episode: -About Nicholette von Reiche -Nicholette Goals In Building Out ClickUp -How We Created A System To Manage Nicholette's Businesses -The Success Nicholette Has Experienced Since Her ClickUp Setup And So Much More!   ➝Get The Full Show Notes Here!   Links Mentioned: Check Out ThriveCart!   Connect With Nicholette: Check Out Nicholette's Website Follow Nicholette On Instagram   Connect With Us: Follow Us On Instagram Check Out Our Website Join Our Mighty Networks Community

Do you want to know one of the most important things that helped me grow my business and hugely impacted my life? In today's episode, I'm going to talk about a very sensitive topic that I have never heard anybody talk about in the agency space and that is mental health. I'm certainly not perfect but I've made a conscious effort to work on my mental health and now, I want to share with you what has worked for me. If you're an agency owner or an entrepreneur dealing with difficult situations and you want to learn from someone like me who's been there in your shoes, then you're going to want to listen to this episode!    Discussion Points: 00:00 Intro02:07 Statistics of People with Mental Health Disorders05:55 How do Mental Health Disorders Impact Agency Management07:01 Battling with Mental Health10:01 Importance of Seeing a Therapist11:50 How to Take Care of Your Mental Health13:02 Meditating and Journaling15:24 Going Back to Therapist16:11 Moral of the Story18:02 Final Thoughts18:55 Outro   Resources:  Connect with DUDE on the following social channels  Facebook https://www.facebook.com/dudeagency Instagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw Check out our website and see how we can help you run a profitable agency https://dudeagency.io/ Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

Do you have a clear vision of your agency's future and your role in it? Would you like to sell your agency or just transition out of the role of CEO, maybe to Chairman? We all have to confront these questions at some point as we consider our agency's growth trajectory and what's next. Today's guest may help you start to think about how to structure your agency for your eventual exit. Zach Williams is an entrepreneur and longtime mastermind member who founded Venveo, a digital agency that focuses on the building construction space. He's been on the podcast before talking about the 2 strategies that grew his digital agency's revenue by 4X. After many years in the business and growing his agency from just four people to over 65 employees, Zach started thinking about the best way to continue moving the business forward. He concluded it was time for him to step away as CEO, while continuing to contribute to the agency's vision. In this episode, we'll discuss: How he made the decision to become a Chairman instead of CEO. How he structured the agency to be able to get to that point. What support Zach needed in order to get through the difficult times. Redefining Success and Gaining Clarity In Your Agency A lot of agency owners get into the business because they love the work and then end up hating it. For Zach, it was important that he built something that he loved while trying to keep a clear idea of his role in it and what he brought to the table. Once the company saw real growth, he started to redefine his idea of success. He started by clearly setting out his goals for the business and his personal goals. He found that what he brought to the business as an individual no longer served the goals for the business and it became clear then that he needed to exit for both the business and himself to thrive. Zach was always very focused on business growth and getting the agency to be self-sustaining. He never wanted to be the type of entrepreneur that focuses solely on EBITDA. His goal was to create a business that could grow beyond him. Making the decision to really focus on that changed the way he and his team structured the company, the people he brought to work on the business, and even the clients they took, which made for a really smooth transition process when the time came. How to Make a Smooth Transition Away from Agency CEO Other than having a clear vision of what type of business he wanted to build, Zach credits these as the most important steps he took to grow his agency: Picking a niche. This is probably the most important thing you can do. You need to understand who you are targeting, what's the value that you're bringing them, and how are you going after them. Understanding this made all the difference for a company that business remained a small-scale operation with four employees for many years until they knew who to target and how to get better at sales. Improving sales. Looking back, Zach recognizes that he initially didn't really like sales, which affected his agency's growth. He knew he needed to improve a lot in that area and finally did so following Jason's advice. He saw results right away, landing his biggest deal shortly after starting to implement Jason's advice. Hiring a Director of Operations. Once he started filling the sales pipeline, and his confidence grew as a result, he started to build into infrastructure operations. He hired a Director of Operations and a counterpart to oversee the client strategy and continued to grow 20%-30% year-on-year. The turning point was understanding that filling your sales pipeline will lead to a waterfall effect where having more opportunities will get you to a point where you can increase your prices, which will lead to hiring the right people. This will all allow you to follow your vision. Why You Must Trust Your Team and Empower Them Make Decisions Agency owners can have a hard time giving up control, even when they say they completely trust their team and are convinced they have the right people in the right positions. You can't really grow unless you give people the autonomy they need. This will not only give you more time to focus on what you really want to do, it will be good for the business and your team will grow more confident from that trust and the knowledge that you have their back. They are going to make mistakes and that's ok. If your team doesn't think they can take risks, then that's on you as a leader. It will even help you get rid of team members who resist change and want to stay in a box. The Process to Getting a New Agency CEO Ready For Zach, when it came time to select and start to train a new CEO it was a no-brainer to go for someone inside the organization. This person was already a team leader who had worked in the company for years and really knew the business, was a culture fit, and had a good rapport with team members and clients. As to the transition, he mapped out daily tasks that he could start to exit. He identified parts of the business where he was really involved and that would require either a new hire or delegating it to someone who was ready. This gave him more time to really think about how he wanted to position his new CEO and executive team for that transition. When it came time to announce it, the team was ready and saw it as a natural next step. What's Next After You Transition Away From CEO? After a successful transition, Zach now has two main roles in the company: He continues to be involved in the marketing part of the business (attending events and appearing on podcasts). He is still focused on finding new things the agency can build to offer new value to clients. This will really depend on how each agency owner sees their life after transitioning out of the role of CEO. Some may want to have nothing to do with the business and focus on new projects or hobbies. That's fine too. Zach really likes the process of building something and getting it off the ground. He found he really shines when it comes to creating things that can help the agency be more successful with clients. In the end, selling the business is not for him. He loves his team and his business and can still play a part in helping the agency grow. Remember that Jason always identifies 3 reasons why an owner should really consider selling their business: You need the money. You don't like the business anymore. You've reached your max and you want someone else's help. In addition, transitioning away from CEO has created time for Zach to pursue new ways to create. He is working on a new project called The Untold. A podcast where he uncovers obscure stories about businesses we all know. If you like business, you really need to check this out to learn really cool stories that will entertain you and change the way you think. “Words tell you something, fonts make you feel something” ~ Zach Williams, Font connoisseur Why You Need the Support of Like-Minded Entrepreneurs We've said it before but it's always worth highlighting the benefits of having a group of people that you trust and who can offer valuable advice. Being an entrepreneur and trying to build and grow a business will be difficult and isolating. Very few manage to do it successfully, which is why you need the support of people who will understand and ins and outs of growing a business. Zach had the support of Jason and the mastermind, who offered their expertise to help him get through the tough times and keep him accountable for his goals for the business. If You Avoid Discomfort, You're In Your Own Way If he could go back and do something that could help his business grow faster, he would push himself to go in a direction that seems uncomfortable but that would ultimately help the agency. In his case, it would be sales. He didn't like sales and subconsciously avoided it but it was the key element to grow his business. Want the Support of Amazing Digital Agency Owners? If you want to be around amazing agency owners that can see you may not be able to see and help you grow your agency, go to the Digital Agency Elite to learn all about our exclusive mastermind.

Can you be a cool swashbuckling mom and a visionary CEO? Once you meet Kristen Cavallo you will know it is possible. Kristen is the CEO of The Martin Agency (2 years in a row named Adweek's US Agency of the Year) where she helps create impactful ideas for clients like GEICO, Oreo, UPS, Old Navy and Doordash. She is on a mission to fight invisibility - with breakthrough work, inclusive culture and by eradicating the wage gap by race and gender. We discuss leveling the playing field for women in leadership and tying diversity to business goals.