POPULARITY
The Marketing Mix: Thought-starters for B2B Business Leaders
Brian Cobb, Creative Director at Opengear, shares his thoughts on how AI tools can streamline the creative process. We go beyond the social media “sound bites” about the evils of ChatGPT and DALL-E (!) to talk about real world applications in marketing design.What are some ways that AI can be integrated into existing tools and processes that Creatives and Designers currently use? [04:45] How can we tap into the power of AI to optimize the higher-level thinking, and automate some of the repetitive tasks to free up more time for creativity? What does this mean for the concept of an Organizing Idea? [10:12]It looks as though Adobe are taking a thoughtful approach, releasing a beta version of Firefly and incorporating AI tools into the Cloud Experience Suite. They focus on “Creators First” – offering their tools as a “Creative Copilot” – and are being careful to consider copyright issues, and respecting their core audience of professional designers and creators. [15:18]Brian's varied career has taken him through a number of agency roles, and in-house or corporate marketing roles. He compares the skill sets and mindset needed for each, and talks about the constant need to be “selling” during the agency creative process. [23:52]And of course, Brian shares his favorite cocktail: a Dark and Stormy made the traditional way. [34:20]To connect with Brian, visit his website at BrianCobbCreative.com, or look him up on LinkedIn.Brian mentioned some websites and other resources for creative inspiration:https://www.commarts.comhttps://theinspirationgrid.comhttps://www.thisiscolossal.comhttps://www.ai-ap.comhttps://www.pentagram.comhttps://coolhunting.comhttps://www.luerzersarchive.comhttps://www.wired.comhttps://adage.comhttps://www.adweek.comhttps://www.mmm-online.com/homeThe Book of Gossage https://www.goodreads.com/en/book/show/1109060Ogilvy on Advertising https://www.goodreads.com/en/book/show/641601 Timestamps:0:02:19Brian describes his Professional journey post-military, with experience in multiple agencies and in-house roles 0:04:45Exploring the Impact of AI on Creative Roles0:08:33Discussing the Benefits of AI in Creative Processes0:15:42Adobe Creative Suite: Keeping the Core Audience in Mind0:19:14Discussion of Adobe's Content Authenticity Initiative and Its Impact on Creators0:24:25The Dynamics of Selling Creative Work in an Agency Setting0:31:06How Brian Stays Up-to-Date with Marketing Trends0:34:20Brian's drink of choice – the Dark and Stormy
Monica and Mike are in Spokane talking to sports guy and wonderful man Brian Cobb!
In this episode of the Get in the Mode podcast, we're talking to Brian Cobb—Chief Innovation Officer at CVG, Cincinnati/Northern Kentucky International Airport and VP of Customer Experience at Kenton County Airport Board, Operator of the CVG Airport. Brian is here to talk about his experiences as a leader of innovation at such a large and complex organization. Brian talks about the overall initiatives and strategies he uses and how they're categorized. We talk about the importance of airports having their own brand and the kinds of revenue-generation initiatives they need to use. We discuss how regulation has changed in the airport industry over the 30 years that Brian has been there and also how the rise of data has impacted daily operations. We talk about the concept of digital twin and what it means for aviation. We also dive into the role of Chief Innovation Officer, something Brian has been doing for several years, and how it works. What are the challenges involved in building and implementing a culture of innovation? Finally, Brian shares some advice for other Chief Innovation Officers. If you enjoyed this episode, please leave a 5-star review and click the subscribe button. Looking for technology and digital solutions that will drive business growth? Give us a call!
Chief Innovation Officer of CVG Airport, Brian Cobb, talks about his career in the aviation industry and seeking innovative solutions that have transformed the airport into a business hub. Along with host Tim Schigel, the two discuss CVG's acceptance of technology and data to solve customer perceptions, aligning with leadership towards business innovation, and the future of the airport with startup incubation and the next generation of technologies.
Brian Cobb is the chief innovation officer for the Cincinnati Northern Kentucky International Airport. He was kind enough to join us to talk about the airport's history, including how it wound up in Kentucky, the changes it has seen over the years and what the future holds especially in the wake of the global pandemic. Be sure to listen for the special promo code for 20% off near the end of the episode. Support the show my donating via PayPal or Venmo: podcast@cincyshirts.com Find great Cincinnati vintage T-shirts, including defunct teams, stores, and more. We also have apparel for Fiona the Hippo, FC Cincinnati, and baseball. Also, check out all our fundraising T-shirts. We're helping our zoo, local hospitals, local restaurants and more during the COVID-19 crisis. Get social with us: Facebook: Cincy Shirts Official Facebook Page Twitter: Cincy Shirts Official Twitter Page Instagram: @CincyShirts Snapchat: @CincyShirts The Cincy Shirts Podcast theme is “Cincinnati” by Big Nothing who are actually from Philadelphia.
The Moneywise Guys Friday, July 17th www.MoneywiseGuys.com Office: (661) 847-1000 Email: info@moneywiseguys.com Guest: Brian Cobb, Owner of "The Well" + "Sports & Spirits" https://m.facebook.com/SportsSpiritsCA/ https://thewellbakersfield.com/
Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? Brian Cobb, chief innovation officer at Cincinnati / Northern Kentucky International Airport (CVG), partners with startups, internal stakeholders, and division leaders to make problems visible and discover data-driven solutions. By both measuring and sharing their travelers’ stories, CVG has developed industry-changing tech. Innovation comes from many places, but according to Brian, paying close attention to user experience is always a good place to start. In fact, he mentions that much of the innovation coming out of CVG was inspired by a video on this very subject. Even though it was made years ago, and by University of Cincinnati students, the ideas within sparked innovation in a big way. For more information, visit our website: https://untoldcontent.com/ You can also find us on Instagram: @untoldcontent
For the third episode in International Airport Review’s podcast series, our editor Tara spoke to Brian Cobb, Vice President of Customer Experience and Chief Innovation Officer at Cincinnati / Northern Kentucky International Airport to discover potential approaches when trying to secure a positive passenger journey.
Monica and Mike are in Spokane talking to sports guy and wonderful man Brian Cobb! We talk ...
Luis talks to us about his upcoming fight at WSOF 11 against Brian Cobb in Daytona Beach, FL, not being able to fight Melvin Guillard, the pros & cons of sparring during training, Alistair Overeem and life at MMA Masters as well as an update on some of its members. We talk about his good friend Ricardo Lamas and his fight coming up plus some other stuff like Lui's pasion for fishing. Check out this interview as well as our others for FREE on Itunes https://itunes.apple.com/us/podcast/authority-ent/id884846701 You can also find us on Stitcher Radio!! http://www.stitcher.com/s?fid=47935&refid=stpr
This performance was recorded at a Jack Straw artist showcase at Egan's Ballard Jamhouse in June 2007. The Tom Baker Quartet (Baker, Jesse Canterbury, Greg Campbell, and Brian Cobb) will kick off 25 hours of music, reading, and other performance at Jack Straw in celebration of our 50th anniversary on June 25, 2012 at 7pm. More info at jackstraw.org.
This performance was recorded at a Jack Straw artist showcase at Egan's Ballard Jamhouse in June 2007. The Tom Baker Quartet (Baker, Jesse Canterbury, Greg Campbell, and Brian Cobb) will kick off 25 hours of music, reading, and other performance at Jack Straw in celebration of our 50th anniversary on June 25, 2012 at 7pm. More info at jackstraw.org.
This performance was recorded at a Jack Straw artist showcase at Egan’s Ballard Jamhouse in June 2007. The Tom Baker Quartet (Baker, Jesse Canterbury, Greg Campbell, and Brian Cobb) will kick off 25 hours of music, reading, and other performance at Jack Straw in celebration of our 50th anniversary on June 25, 2012 at 7pm.
Brian Cobb's Campfire Songs, recorded during his 2008 Jack Straw Artist Residency, was just released by Present Sounds. He will present Composer Spotlight at Jack Straw Productions tonight, Wednesday, April 13th at 7:30.
Brian Cobb's Campfire Songs, recorded during his 2008 Jack Straw Artist Residency, was just released by Present Sounds. He will present Composer Spotlight at Jack Straw Productions tonight, Wednesday, April 13th at 7:30.
Brian Cobb’s Campfire Songs, recorded during his 2008 Jack Straw Artist Residency, was just released by Present Sounds. He will present Composer Spotlight at Jack Straw Productions tonight, Wednesday, April 13th at 7:30.