Podcasts about buy black the voice

What’s In This Episode: Jill's email list is prodigious. What's that like? She's always pleasantly surprised when people respond. "It's scary but it focuses you like nothing else." - Brad Gerald Jones calls in and tells Jill and Brad about his podcast, Buy Black | The Voice of Black Business. Through his podcast, he created a business coaching program and he wants to transition to doing that full time. The problem is, he's got a full-time job, a family, and a mortgage to pay. How can he do it? Jill and Brad offer some tips. "Write the thing that you would love to get in your own inbox." - Jill Brad recently changed the frequency of his email list and lost half of his subscribers but he feels good about it because the people who are there are super engaged. He and Jill talk about email tips and why you shouldn't be afraid to start your own email list. Do you need tips on how to grow your email list?  This episode is sponsored by Spoka.com. Spoka Meet is a video conferencing tool perfect for small businesses for those who need to get more done with less. Anywhere you can find an internet or phone connection, you're simply able to meet. When your signal is spotty, Spoka's eco-mode fixes it like magic. You get unlimited meetings, unlimited recordings, and dial-in/dial-out capabilities for 45 countries all for $11.99/month! Try it for free for 30 days at Spoka.com. Guest: Gerald Jones is a veteran, consultant, and coach who has spent his life leading teams and empowering people. He specializes in helping business owners free themselves from self-employment and become the CEOs of DOPE BUSINESSES. He is passionate about service and teaching people to develop a servant leadership style. In everything he does, he believes in giving people the tools to bring their dreams to life and being there to help them overcome obstacles along the way. Listen to his podcastor visit his website.

Gerald Jones, CPLP is an experienced leader, coach, speaker, and training facilitator with over 18 years of experience building and mentoring higher performance teams. He has been producing business-focused audio content (podcasts) since 2017. In addition to his podcast (Buy Black Podcast | The Voice of Black Business) he has been a guest on a variety of other shows. Gerald is a captivating public speaker with a unique ability to explain complex ideas clearly and concisely. He also interviews seasoned business owners in a manner that helps them share their knowledge and experience with a general audience. In February 2018, Gerald was requested to deliver the keynote presentation at the Establishing Sustainable Connections Building Black Wealth Seminar in Sioux Falls, SD. In June, he was asked to return as a guest instructor for the Conscious Youth Solutions Youth League Apprenticeship Program. How to contact Gerald Jones: Free Business Owner Assessment: "From Self-Employed to CEO: How Close Are You" https://www.dopebusinessplan.com/ceo Free eBook: "5 Low-Cost Automation Tools to Transform Your Small Business" https://www.dopebusinessplan.com/getthebook Free Training: "From Self-Employed to CEO: How Close Are You" https://www.dopebusinessplan.com/iwantin Follow Me on Social - Facebook / Twitter / Instagram / LinkedIn: @gwjonesii https://facebook.com/gwjonesii https://twitter.com/gwjonesii https://instagram.com/gwjonesii https://linkedin.com/in/gwjonesii Listen to Buy Black | The Voice of Black Business: https://appurl.io/jnj6a662 People and Things We Mention: Two Days, Two Deaths: The Police Shootings Of Alton Sterling And Philando Castile: https://www.npr.org/sections/codeswitch/2016/07/07/485078670/two-days-two-deaths-the-police-shootings-of-alton-sterling-and-philando-castile Dr. Claud Anderson: http://www.harvestinstitute.org/ Black Wall Street: The African American Haven That Burned and Then Rose From the Ashes: https://www.theringer.com/2018/6/28/17511818/black-wall-street-oklahoma-greenwood-destruction-tulsa Local Color: https://www.opb.org/television/programs/local-color/ What Can Be Done to Get More Funding for Black Women-Led Startups?: https://afrotech.com/what-can-be-done-to-get-more-funding-for-black-women-led-startups Harvard's Implicit Bias tests: https://implicit.harvard.edu/implicit/takeatest.html Example of light sentencing for a white guy rapist: https://fox5sandiego.com/2018/05/25/businessman-pleads-no-contest-to-statutory-rape-of-5-year-old-is-sentenced-to-just-90-days-of-house-arrest/ Another example of light sentencing for a white guy rapist: https://www.thecut.com/2018/12/ex-frat-president-accused-of-rape-only-has-to-pay-usd400-fine.html (Yes, I know light sentencing doesn't happen all the time. It does happen a lot.)

From Self-Employed to CEO: How Close Are You? Take This Assessment to Find Out https://www.dopebusinessplan.com/ceo Episode Notes Things You Can Do to Start Brand New in 2019 Start a new project to get your message out Blog YouTube Channel Podcast Pivot in a new direction the market is pressing you toward Are you spending more money and time than it's worth to convince customers to buy your product? Is your business stable, but stagnant? Is your business profitable, but customers regularly ask for one or two things that you don't currently offer? Rebrand and Relaunch Are you attracting a completely different demographic than you originally intended? Are you attracting people who can't or won't pay for your product or service? Have you lost the joy, passion, and satisfaction you get from providing your service to the community? "If you're content being overworked, worn out, and miserable, just go get a job...at least you'll have benefits.  Otherwise, make the changes you need to make in order to build the lifestyle you started your business to create." Is it time for you to make a change? This is the final episode for Season 1 of Buy Black | The Voice of Black Business Stay tuned for our return: July 2019

How much time and money have you dumped into failed Facebook Ads Campaigns?  Don’t blame Facebook!  They’ve built an excellent marketing platform, but as the business owner, YOU have to do your part!  My guest, David W Williams, CEO of Digital Underground Sales & Marketing, is here to teach you why most Facebook Ads Campaigns Fail and how you can avoid expensive pitfalls to make yours profitable. Buy Black | The Voice of Black Business SUBSCRIBE NOW  https://appurl.io/jnj6a662 DOWNLOAD THE APP  https://appurl.io/jnj7wd6n Started off as an Email Marketer [03:45] Built email lists Sold them to other digital marketers Got into facebook ads when they first started around 2013 Started build his business for himself mastering Facebook Ads What makes Facebook Ads so powerful [05:00] If your target audience is over 25, they are probably on facebook It’s the platform with the widest reach…”unlimited traffic” Advertising on websites, there’s a limit to the number of people you can get your offer in front of Facebook makes it easy to start doing ads, but you need a little education to do it effectively Download the Free PDF Highlight Reel! Click here to download David's top Facebook ad campaign tips from the episode. Why do most Facebook Ad Campaigns Fail? [07:00] Most business owners do not know their numbers Going to facebook, spending money on ads, but don’t have Key Performance Indicators setup Most businesses really don’t know who they’re marketing to Their customer avatar is very “thin” Facebook is a great platform, but it doesn’t do the marketing work for you How to identify your Customer Avatar [09:30] This is the “ideal person” that you are trying to do business with Like building a FBI profile, you should have a robust profile of the type of person you are targeting with your marketing How to find the Psychographic Information [11:50] 30-40 years ago you had to do focus groups Today, people tell you everything they think and feel on the internet Find where your customers hang out (blogs, social media), and follow them and observe what they say Sit on blogs and read all of the comments, develop the information trends and find out how you need to target your marketing You must do the front-end marketing work to be successful with back-end advertising Marketing vs. Advertising [16:40] 1954 Video, “Selling to the Negro”: https://youtu.be/04myb2Dzo9Q  Marketers break down the psychology of the black buyer, then sell that information to companies so they know how to get our dollars Marketing is a science, Advertising is a technical practice Marketing is the deep psychological work of figuring out what an audience desires and figuring out how to craft messages that make them react Advertising is specifically choosing how much money will be spent on what ads in what places for what period of time Great Examples of Marketing at work: Nike Just Do It 2018 vs. Dodge Superbowl 2013 [21:30] These two videos are basically the same ad, targeted at different customer avatars Nike - Dream Crazy: https://youtu.be/Fq2CvmgoO7I Dodge - God Made a Farmer: https://youtu.be/AMpZ0TGjbWE How Do You Set Up Your Advertising Campaigns for Success? [24:00] Assuming the numbers are good, the avatar is robust, and your offer is compelling...here are the next steps: Run a page post engagement ad first Facebook doesn’t see your ad as an ad...it sees it as content Facebook will reward you for compelling content by lowering ad costs Want to get social proof of Likes, Comments, and Shares so that when the ad runs later, Facebook will see it as compelling content and lower the costs Run a conversion focused ad at a later date What are the different types of Facebook Ad Campaigns that you can run? [26:15] Do you want sales or do you want exposure? As a new advertiser, focus on sales, engagement, or lead generation Facebook has in internal lead tool called Lead Pages Stay focused on those few Always have a Facebook Pixel Embedded in your Website [29:00] Here are a few good Wordpress Plugins to make embedding a Facebook Pixel easy Insert Headers and Footers Facebook Pixel by PixelYourSite WP Facebook Pixel Pixel Caffeine (Used by BuyBlackPodcast.com) Facebook Conversion Pixel Questions from the Live Audience Follow the Buy Black Podcast Fan Page on Facebook to be part of our next LIVE Broadcast!!! Check out the video on YouTube: https://youtu.be/p8q149obKtU Are video ads better converting than content-only ads? [30:45] “There’s no such thing as better or worse.  It’s all based on testing” Test Video vs. Slideshow vs. Static Image Use whichever converts best All of this activity needs to be based on your KPIs (Key Performance Indicators) What is the minimal amount of money to put into initial split-testing? [32:45] Facebook ad traffic is always going to be greater than zero When you’re building your business, you have to build it to withstand paid marketing If ad spend with no conversions will put you in the poor house, that’s a bad business model My first ad for my greeting cards got tons of likes but nobody responded to the call to action to buy. [34:20] Getting engagement on the front end is really good. Wait until later to do the conversion ad You can specifically retarget every person who engaged with the ad (liked, commented, or shared), and ask questions about why they didn’t buy or give them a second opportunity to buy Even when people know and like you, they won’t buy immediately on Facebook because people aren’t there to buy products When you’re generating likes and shares, would you suggest inviting people who show interest into a private page that focuses on your products or services [35:50] Yes, this is a good idea.  Anything you can do to warm that person up to your business and brand is going to help you in the long term About Digital Underground Marketing Our goal is to help you craft the perfect offer for your perfect customer and run profitable marketing campaigns Full Marketing Campaign Management Online courses How-to videos 1-on-1 coaching Connect with David Website: http://dusalesmarketing.com Email: davidwilliams@dusalesmarketing.com   Facebook: https://www.facebook.com/profile.php?id=1242115300   LinkedIn: http://www.linkedin.com/in/davidwwillams/ YouTube: https://www.youtube.com/user/TheFirmTakeOver/featured?view_as=subscriber EXCLUSIVE OFFERS FOR YOU Facebook Ads for Small Business Online Course DISCOUNT CODE: OFFER57 Contact David directly on Facebook to request the link to the course #1 Piece of Advice for Buy Black Podcast Listeners [50:00] Black Business Owners need to start linking up with other people and having conversations about business You don’t have to be trying to sell each other anything, just raising each other’s knowledge and competence Check out The Digitial Collective (Formerly The Digital Feel Good) A collective of experienced business and marketing coaches who collaborate to help each other and our clients elevate the success of our businesses https://www.facebook.com/groups/510759959337496/ Resources BEST FREE ONLINE BOOKING SOFTWARE: https://10to8.com/signup/?token=buyblack-p&utm_source=buyblack-p&utm_medium=share BUILD YOUR AD AND SOCIAL POST GRAPHICS FREE: https://canva.com   BE A GUEST ON BUY BLACK PODCAST: https://buyblackpodcast.com/podcast-guest FIND BLACK-OWNED BUSINESS DIRECTORIES: https://buyblackpodcast.com/business-directory/ REGISTER YOUR BUSINESS IN YOUR STATE: https://buyblackpodcast.com/register-new-business-your-state/ FIND BUSINESS RESOURCES: https://buyblackpodcast.com/business-resource-link-directory/ Connect With Me Email Me Show Feedback: gerald@buyblackpodcast.com Business Questions: questions@buyblackpodcast.com Follow Me on Facebook Personal: https://facebook.com/gwjonesii Fan Page: https://facebook.com/buyblackpodcast Group: https://www.facebook.com/groups/BuyBlackPodcastCommunity/ Follow Me on Twitter Personal: https://twitter.com/gwjonesii Fan Page: https://twitter.com/buyblackpodcast Follow Me on Instagram Personal: https://instagram.com/gwjonesii Fan Page: https://instagram.com/buyblackpodcast Connect With Me on LinkedIn https://www.linkedin.com/in/gwjonesii/