Women Conquer Business

We've helped you create consistent content, start a blog, create a live stream, and get insights on some of the biggest apps on the market. We love our partnership. And it's time to close this body of work as we each embark on new projects and collaborations. Join us as we wrap things up together. Timestamps0:00 Music and Intro1:58 The Women Conquer Business Show history4:09 We demystify, simplify and implement content marketing13:36 New Mexico Day Trips on YouTube17:02 What's coming to content marketing and the world in 2023?28:55 Stick to the tried and true, like YouTube31:31 Make art and follow your bliss34:41 I am who I am because I have been thereWords of WisdomWe live in a time where anybody can make something, so why not make things? — JenWe want to thank you for spending this year with us, and we hope you got value from our content. — ShelleyConnect with JenConnect with Jen McFarlandWomen Conquer Business marketing consultancyConnect with ShelleyConnect with Shelley CarneyShelley's Livestream consultancy AGK Media StudioShelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast

Top 8 Shows for Women Conquer Business in 20220:00 Music and Intro0:57 The Women Conquer Business Mission2:19 Top 8 Best and Most Popular Shows of 20228:54 Quips and Quotes20:28 Our funniest moments from 202228:39 Looking ahead to 2023Connect with UsPodcast ProductionPodcast hosting: Captivate* (affiliate link)Livestream: StreamYard* (Shelley's referral link)Music: Uppbeat.ioConnect with JenBrought to you by Women Conquer BusinessConnect with Jen McFarlandWomen Conquer Business marketing consultancyConnect with ShelleyEngineered by AGK Media StudioConnect with Shelley CarneyShelley's Livestream consultancy AGK Media StudioShelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast

Using AppSumo to Save Marketing CostsAppSumo can provide inexpensive options for bootstrapping businesses that want to try marketing tactics that would otherwise be out of reach. It's also a great place to sell a course or templates to build your email list.Have you listened to our bonus episode? 2022 Word of the Year with Jen McFarland and Liz ZirkRelated post: How to Stop Blowing Your Budget Every Month (software costs add up — only buy what you need to support your goals)Related episode: Shiny Object Syndrome: How to Stay Focused on Top Business Priorities (AppSumo can become a distraction if you let it)Key InsightsI like AppSumo because I have saved a CAJILLION dollars. — JenMarketing Self-Assessment | Women Conquer BusinessIt makes you think about your business differently. Is there another avenue for revenue I haven't explored? — ShelleyContent Consistency Framework and ScheduleBreaking Marketing NewsHave the robots taken over?Nope.That doesn't mean you shouldn't hop on the ChatGPT craze. This conversational AI writing tool can help you escape the blank page. However, it won't make you an A+ student or an amazing expert — it still needs a human hand to provide helpful content for your customers.I'll let ChatGPT explain itself:ChatGPT is designed to generate responses to text prompts in a conversational style, making it well-suited for tasks such as chatbots, conversational agents, and dialogue systems. It can be used to generate responses to questions, carry out conversations, or provide helpful information in real-time.Source:ChatGPT (free for now)Software Review: Canva DocsCanva adds AI writing and collaborative functionality.Our Take: If you're already using Canva for your business, hop on Canva Docs. It will help you rapidly create eBooks and other documents while collaborating with your team. If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.comInspirational NuggetIt's disgraceful for adults to have only the knowledge in their notebooks. How long will you be compelled by the claims of another? Take charge and stake your own claim — something posterity will carry in its notebook.— SENECA, MORAL LETTERS, 33.7It's easier to quote and rely on the wise words of others.It's intimidating to venture out and express your own thoughts. Your experiences have value. You have accumulated wisdom. Share your stories.What wisdom will you create today?Connect with UsPodcast ProductionPodcast hosting:

Bringing back a listener favorite from 2018-2020: Word of the Year with Jen McFarland and Liz Zirk! Enjoy this Christmas Week Bonus Episode with my dear friend, Liz. ~ JenSources: Word of the YearMetaverse, Oxford English Dictionary (second place)Gaslighting, Meriam WebsterJen's appearances on Liz's podcast, Word of the Week:Unfeigned Sanguine

Persuasive CopyWriting persuasive copy is one of the most important skills you can have in business. It allows you to influence people and get them to take action. However, it can be difficult to master, especially when you get all the feels and run to take a hot shower afterward to wash off the ICK! This week's Livestream podcast episode is ALL ABOUT the best ways to write persuasive copy WITHOUT feeling icky. We'll help you write more persuasive copy to create incredibly powerful email marketing and social media posts. Words of WisdomI think passion is why some people think I'm so persuasive. That's one of the ways that you can really convey what matters to you. Hopefully, what matters to you is also something you're engaged with in your business. — JenWhen you talk about sales copy being persuasive, it isn't just your sales page. It isn't just your website. It's everything you do. — ShelleyBreaking NewsBanning TikTok? Our take: This is why it's important to have a space you own, rather than rely on social media. Can't-Miss ResourcesShelley's Consistent Content FrameworkJen's Marketing Self-AssessmentTweak of the Week: Hello AudioHello Audio. Your audience is on the go. We make sure your content is too. Quickly turn your content into private podcasts available on regular players like Spotify, Apple Podcasts, and Google Podcasts.Inspirational Nugget―“Character may almost be called the most effective means of persuasion.”––Aristotle― “If you wish to win a man over to your ideas, first make him your friend.”––Abraham Lincoln― “One of the best ways to persuade others is with your ears––by listening to them.”––Dean Rusk― “People are usually more convinced by reasons they discovered themselves than by those found out by others.”––Blaise PascalConnect with UsPodcast ProductionPodcast hosting: Captivate* (affiliate link)Livestream: StreamYard* (Shelley's referral link)Music: Uppbeat.ioConnect with JenBrought to you by Women Conquer BusinessConnect with Jen McFarlandWomen Conquer Business marketing consultancyEpiphany CoursesConnect with ShelleyEngineered by AGK Media StudioConnect with Shelley CarneyShelley's Livestream consultancy AGK Media StudioShelley's podcast:

Product Bundle CampaignsWhat is a product bundle campaign, and how can you collaborate with other creators in your industry to put one together? What are the benefits and costs involved? Recently, Shelley participated in Infostack's Content Creator Super Stack Black Friday campaign. She will share how she connected with Infostack, and all the steps she took to increase sales and grow her email list so that you can do it too.Can't-Miss ResourcesGet a free marketing self-assessment Get the consistent content framework and scheduleBreaking Marketing NewsState of Marketing: Salesforce Research. Looking ahead, marketers see improving skills in content marketing, campaign strategy, and data analytics as crucial to success in the next 2 years. Google has an updated algorithm that focuses on whether the content is ‘helpful' and ‘satisfying' for web visitorsIs the focus people first? (Google's definition of ‘people first') — for our take on this, go to these episodes:Topic ClustersSkyscraper pagesTweak of the WeekSupaPass for an automated content website, email growth, and monetizationInspirational Nugget"It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through." — Zig Ziglar“If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later.” — Richard Branson“There are secret opportunities hidden inside every (perceived) failure.” — AnonymousConnect with UsPodcast ProductionPodcast hosting: Captivate* (affiliate link)Livestream: StreamYard* (Shelley's referral link)Music: Uppbeat.ioConnect with JenBrought to you by Women Conquer BusinessConnect with Jen McFarlandWomen Conquer Business marketing consultancyEpiphany CoursesConnect with ShelleyEngineered by AGK Media StudioConnect with Shelley...

Ongoing Market Research Grows your BusinessHow do companies make better products? Get its marketing message on point? CURIOSITY. Your success comes down to your desire to learn from your customers. Curiosity has the power to change everything — for the better. It drives invention, innovation, and discovery. It is the driving force behind progress. Why? When your business has a curious attitude, they have the capability to stop chasing trends and start addressing its customers' deepest desires. In this episode, we'll discuss how you can incorporate curiosity into your business to develop better products and guide your marketing message.Breaking NewsEU Warns Twitter about Moderation RequirementsCan't-Miss ResourcesGet a free marketing self-assessment Get the consistent content framework and scheduleTweak of the Week: StreamYard On-AirStreamyard On-Air: Creating Professional Webinars Inspirational Nugget“Let us prepare our minds as if we'd come to the very end of life. Let us postpone nothing. Let us balance life's books each day. . . . The one who puts the finishing touches on their life each day is never short of time.” —SENECAIf I lived today as if it were my last, what would I do?Connect with UsPodcast ProductionPodcast hosting: Captivate* (affiliate link)Livestream: StreamYard* (Shelley's referral link)Music: Uppbeat.ioConnect with JenBrought to you by Women Conquer BusinessConnect with Jen McFarlandWomen Conquer Business marketing consultancyEpiphany CoursesConnect with ShelleyEngineered by AGK Media StudioConnect with Shelley CarneyShelley's Livestream consultancy AGK Media StudioShelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast

Infusing Genuine Gratitude into Your Life & MarketingGratitude: a yearlong celebrationGratitude improves your attitudeHow to get started with gratitude in your marketingWhy gratefulness makes us all betterRelated Episode: The Power of Gratitude.Related blog post: Why Gratitude is Incredibly Important.Can't-Miss Resource: Content Creator's Super Stack.Words of WisdomYou feel a lot more gratitude for what you do have and where you're going, and also urgency about where you want to be when you're faced with tragedy or death. You see how precious what we have is and how quickly it can be gone. — JenI've had a wake-up call this year with my mom and my husband and our client and different people that it was just such a year of wake-up! Life is short. Deal with stuff now. — ShelleyBreaking NewsMeta Disciplined or fired employees for taking over user accounts (CNBC)Tweak of the Week: VolleyVolley is a video messaging app that makes it easy to have a meaningful conversation on your own time. For coaching, communities, teams, and more.Inspirational Nugget“It is not joy that makes us grateful; it is gratitude that makes us joyful.” – David Steindl-Rast"I believe a joyful life is made up of joyful moments, gracefully strung together by trust, gratitude, inspiration, and faith." — Brené BrownConnect with UsPodcast ProductionPodcast hosting: Captivate* (affiliate link)Livestream: StreamYard* (Shelley's referral link)Music: Uppbeat.ioConnect with JenBrought to you by Women Conquer BusinessConnect with Jen McFarlandWomen Conquer Business marketing consultancyEpiphany CoursesConnect with ShelleyEngineered by AGK Media StudioConnect with Shelley CarneyShelley's Livestream consultancy AGK Media StudioShelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast

Delegating tasks takes practice, but the benefits to your business are huge. It allows you to grow your business without having to do everything yourself, and it allows you to focus on the more important tasks. Learn the first 5 things you should delegate, including how to identify what will make the biggest impact on your business.Can't-Miss ResourceLAST CHANCE to get this for free: How to Create, Publish, and Distribute Content Consistently Course at course.agkmedia.studio (coupon code AGKSAVER). Expires 11/18/2022.Breaking NewsUnderstanding Your Audience: How to Age Down or Grow Up, TubeBuddy, November 10, 2022.Tweak of the Week: The NEW DescriptDescript overhauled their IU and spiffed up their functionality. It's a pretty sweet release. If you like what you learn during the show, try it free at descript.com. Features discussed:Create transcript, remove filler words, add Studio SoundOverdub voice cloneChange your backgroundMake clips for Reels or any size for social media postsStock Library with images, video clips, and GIFsIf you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.comInspirational Nugget“When you are distressed by an external thing, it's not the thing itself that troubles you, but only your judgment of it. And you can wipe this out at a moment's notice.” —MARCUS AURELIUSWhat false judgment can I wipe away today?Connect with UsPodcast ProductionPodcast hosting: Captivate* (affiliate link)Livestream: StreamYard* (Shelley's referral link)Music: Uppbeat.ioConnect with JenBrought to you by Women Conquer BusinessConnect with Jen McFarlandWomen Conquer Business marketing consultancyEpiphany CoursesConnect with ShelleyEngineered by AGK Media StudioConnect with Shelley CarneyShelley's Livestream consultancy AGK Media StudioShelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast

Evergreen Webinar FunnelIn our recent episode, How to Find the Perfect Opt-In to Boost Sales, we touched on the next-level marketing tactic of using an evergreen webinar to build a relationship with a prospect and guide them toward making a purchase with you.In this episode, we explore the basics of creating your first evergreen webinar funnel, including the apps we use, how to set it up and what to talk about in your webinar.Topics:Webinar basicsWhat is a webinar? What is its purpose?What should you include in your webinar?Funnel basicsWhat is the purpose of a funnel?What are the components of a funnel?What app/software do you need for webinars and funnels?How to set up an evergreen webinar funnel using WebinarKitCan't-Miss ResourcesJen: Subscribe to the WCB email list and get a free marketing self-assessment: https://sendfox.com/wcb Shelley: How to Create, Publish and Distribute Content Consistently Course at course.agkmedia.studio (free access with coupon code AGKSAVER thru 11/18/2022)Breaking Marketing NewsLike our friends at Near Media, we are continuing to follow how younger generations use (or more specifically don't use) Google, and its impact on small business owners using SEO and Google Business Profiles to gain discoverability and traction.Increasingly, Zoomers (Gen Z) look to TikTok and Reddit for their search information. During the episode, we ask the question: is TikTok the Google of the future?Sources:Near Media: Zoomers: No Maps, Dash Cart, Location Data AbuseNear Media: Google MAC, TikTok Location, Retail's Local WhiffSoftware Review: Pabbly Connect (Zapier Alternative)Pabbly Connect is an attractive alternative to Zapier (especially if you're paying for Zapier).Pabbly is a whole suite of products (formed, payments, email marketing, etc.), but I don't recommend anything other than Pabbly Connect at this time because there are more robust, specialized tools available for subscriptions, forms and email marketing.Pabbly Connect is a great alternative to apps such as Zapier, Make (Integromat), and IFTTT, because it handles not only basic integrations but also advanced features such as webhooks, filters, routers, delays, etc.Pabbly Connect is available as a monthly subscription (Free+) or for one Lifetime price.If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.comInspirational NuggetThere is freedom waiting for you, On the breezes of the sky, And...

Profitable Email ListWe know we need an email list and maybe you've even started building one. But how do we build it up and make it profitable? How do we automate emails and when should we send them out? What are the 5 automated emails we must send? This episode will help the unsure entrepreneurs who know they should grow their list and send emails, but they need guidance and motivation to get started. Topics include: How to start building a profitable email list How to automate emails 3 automated emails you must send to welcome subscribers and save yourself time 2 ongoing emails to send to keep your email list (and leads!) warm Can't-Miss Resources Jen: Subscribe to the WCB email list and get a free marketing self-assessment: https://sendfox.com/wcb (https://sendfox.com/wcb)  Shelley: How to Create, Publish and Distribute Content Consistently Course at https://agkmediastudio.vonza.com/courses/how-to-create-publish-and-distribute-content-consistently (course.agkmedia.studio) (free access with coupon code AGKSAVER thru 11/18/2022) Breaking News https://medium.com/@HubSpot/hubspot-invests-in-jasper-to-help-millions-of-organizations-accelerate-their-content-marketing-e6b6b1bc6d9 (Hubspot announces significant investment into Jasper (AI writing tool)) https://www.youtube.com/watch?v=BhBzF79nAH4 (Content Marketing Institute's take) (aligned with our viewpoint) Tweak of the Week: Pipedrive People ask me about the 'best CRM' all the time. Selecting a CRM (customer relationship management) is wholly based on your individual business needs. For example, one of the best CRMs available is Square. If that's your sole payment processor, it may be your best bet. If you have an email marketing system (e.g., ActiveCampaign) that includes a CRM, that could be easiest because all of your emails and sales information are in one place. This week's show, we highlighted Pipedrive. https://www.pipedrive.com/ (Pipedrive) Sales-focused Can get expensive if you need the add-on features (e.g., leads, documents, campaigns, etc.) Some integrations are great, others not so great (or require Zapier/Pabbly) If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com Inspirational Nugget “You will get all you want in life if you help enough other people get what they want.” — Zig ZiglarFocus on being the best person you can be in the present moment. On doing the right thing, right now. Be good and noble now—while it still matters. Can I do the right thing and not care about credit? This is difficult because we all want to get paid for our efforts. That's why it is so challenging to start your own business and stick with it when you are not making any money in the beginning. But if I keep practicing what I do and offering value to anybody who is interested, it will pay off. I believe that is true and I look for the joy along the way to keep going. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

How to Build Your Product Ladder Why do you need a product ladder? How can you attract leads and increase sales even in uncertain economic times? A product ladder is a range of products varying in price and features. Product ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. You can create a product ladder by breaking services into smaller chunks or offering products or services in bundles or packages. How do you get started building a product ladder? Join Jen and Shelley as they discuss how they are building their own product ladders and get their tips and tools to get it done quicker. Questions answered in this episode: How can you attract leads and increase sales even in uncertain economic times? Why do you need a product ladder? How do you get started building a product ladder? Key Insights You need to have a way to bring people in on a constant basis who are new. That will, after a few touch points, convert as clients. And the product ladder can really help with that. — JenJen's Free Marketing Self-Assessment: https://sendfox.com/wcb (https://sendfox.com/wcb) When people go through your product ladder, they're ready to engage with you. — ShelleyShelley's NEW COURSE: How to Create and Publish Consistent Content: https://agkmediastudio.vonza.com/courses/how-to-create-publish-and-distribute-content-consistently (https://agkmediastudio.vonza.com/courses/how-to-create-publish-and-distribute-content-consistently) (use coupon code AGKSAVER for early-bird free access until 11/18/22) Breaking News https://www.youtube.com/watch?v=586tvq8BIN0 (YouTube Shorts allows creators to sample/clip videos from other creators) https://www.marketingdive.com/news/tiktok-netflix-gen-z-video-broadcast-app/634594/ (TikTok replaces Netflix as second most-popular app for those under 35) Tweaks of the Week Landing Page Hot Tips by Rob Hope:  $29 on AppSumo: https://appsumo.com/products/landing-page-hot-tips/ (https://appsumo.com/products/landing-page-hot-tips/) Learn more about Rob Hope: https://robhope.com (https://robhope.com) Inspirational Nugget What, then, makes a person free from hindrance and self-determining? For wealth doesn't, neither does high-office, state or kingdom—rather, something else must be found . . . in the case of living, it is the knowledge of how to live. —EPICTETUS, DISCOURSES, 4.1.62–64 You have two essential tasks in life: to be a good person and to pursue the occupation that you love. Everything else is a waste of energy and a squandering of your potential. How does one do that? OK, that's a tougher question. But the philosophy we see from the Stoics makes it simple enough: say no to distractions, to destructive emotions, to outside pressure.  Ask yourself: What is it that only I can do? What is the best use of my limited time on this planet? Try to do the right thing when the situation calls for it. Treat other people the way you would hope to be treated. And understand that every small choice and tiny matter is an opportunity to practice these larger principles. What are my tasks in this life? My tasks are to help older people share their message of wisdom, peace, and hope with the world by setting up a home studio and putting out content every week. Only then will the good drown out the bad. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio

Your Perfect Opt-In The top marketing experts tell us to build our “business home” on “owned property,” not the “rented land” of social media. That means we need to establish and grow an email list where our most loyal and interested audience can be reached.  But how do we get them to sign up?  We offer them the perfect opt-in, free download, automated webinar, …. lead magnet. Then, over time, we can offer them all our products and services while we nurture and build a relationship with them.  How do we know what will be the perfect, irresistible opt-in? That's what we'll discuss in this exciting and revealing episode. Words of Wisdom We overthink this whole process. Your first opt-in is really what do you know like the back of your hand that's related to something that you do and that's interesting to people? — Jen Once people sign up and opt-in to your community because of that opt-in lead magnet, then they expect more of that throughout your emails and newsletters, your offerings, all your products, all your shows, everything has got to be in alignment with whatever you're putting out there as an opt-in. That's how you're going to get a higher open rate on your emails. — Shelley Can't-Miss Resources Shelley's NEW COURSE: How to Create and Publish Consistent Content: https://agkmediastudio.vonza.com/courses/how-to-create-publish-and-distribute-content-consistently (https://agkmediastudio.vonza.com/courses/how-to-create-publish-and-distribute-content-consistently) (use coupon code AGKSAVER for early-bird free access until 11/18/22) Free Marketing Self-Assessment: https://sendfox.com/wcb (https://sendfox.com/wcb) Breaking News Marketing Brew: Customers are researching brand stances and voting with their dollar ahead of the midterms: https://www.marketingbrew.com/stories/2022/09/30/customers-are-researching-brand-stances-and-voting-with-their-dollar-ahead-of-the-midterms (https://www.marketingbrew.com/stories/2022/09/30/customers-are-researching-brand-stances-and-voting-with-their-dollar-ahead-of-the-midterms)  Practice what you post (your customers are watching) — don't say one thing and do another People look at your donations, statements Tweak of the Week OmmWriter: https://ommwriter.com/ (distraction-free writing) Inspirational Nugget There is no good for a human being except what creates justice, self-control, courage, and freedom, and nothing evil except what destroys these things. — Marcus Aurelius, MeditationsWhat's the meaning of life? Why was I born? Most of us struggle with these questions. No amount of travel, reading or clever sages can give you the answer. It is not our question to ask. Instead, it is we who are being asked and our lives are the answer. You must find the answer in your actions, in living the good life—by embodying the principles of justice, self-control, courage, freedom, and abstaining from evil. Do my principles show themselves in my life? Do they show up in my work and the content I produce? Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

4 Critical Questions Before Launching a New Product or Service As business owners, we LOVE to chase our ideas. What's better than attracting our customers with a new offering? BUT have you asked all the important questions you need to consider before going all-in?  During this episode, we uncover the 4 KEY questions you MUST ASK before you start something new. Why? Because it takes too much time to launch and market your ideas, so you want to get it right the first time. Can't-Miss Resources https://sendfox.com/wcb (Free Marketing Self Assessment) https://sendfox.com/lp/1j24yz (Consistent Content Creation Framework) Words of Wisdom You need to have deadlines and finances tied to what success is. If you don't, how do you know when you get there? — Jen We're specifically trying to focus here on new things, like a new program, a new product, a new service, and a campaign that would fit into that. And then, how do you know when you've gotten success out of that campaign? — Shelley Breaking News Have you started planning for Black Friday, Small Business Saturday, or Cyber Monday? Here's what we can learn from a https://www.adweek.com/commerce/trends-holiday-shopping-2022 (second Prime Day) and https://www.marketingdive.com/spons/holiday-2022-outlook-inflation-shoppers-trading-down/633538/ (inflation). Tweak of the Week https://descript.com (Descript) video editing and captioning Inspirational Nugget Epictetus once said, “If anyone would take two words to heart and take pains to govern and watch over themselves by them, they will live an impeccable and immensely tranquil life. The two words are: persist and resist.” That's great advice. But what principles should determine what we persist in and what we ought to resist? Marcus supplies that answer: reverence and justice. In other words, virtue. What do my principles tell me about persisting and resisting? Persist in love and resist hate. Persist in doing the things that bring me joy and resist the procrastinating, buffering activities that keep me hiding from the world and my responsibilities. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

Why Shiny Object Syndrome and FOMO Kill Your Marketing Do you have shiny object syndrome? Marketing changes Every.Single.Day. AND, it's easy to forget the power of PATIENCE in marketing. If you're always jumping to the newest tactics and latest, greatest software, learn why you're killing your marketing (and hurting your business). Words of Wisdom As business owners, we have to be willing to stand our ground and say, “This is what I stand for. This is what I'm going to do. Follow me chicken, I have the corn. — Jen I like to preach consistent content creation, and then you can add to that. But that's your foundation. Your foundation is to be consistent, to put out content every week. Get to the essence of your message and share that with the world. — Shelley Breaking News All the Key Updates for Marketers from Google's 2022 ‘SearchOn' Event (https://www.socialmediatoday.com/news/Key-Marketing-Updates-from-Google-SearchOn-2022/632919/ (Social Media Today)): More ways to search, more personalized results, and more potential influence from forums are some of the key considerations for future SEO performance. Google's Resources: https://searchon.withgoogle.com/ (https://searchon.withgoogle.com/) Can't-Miss Resources Jen's Marketing Self Assessment: https://sendfox.com/wcb (https://sendfox.com/wcb) Shelley's Content Creation Framework: https://sendfox.com/lp/1j24yz (https://sendfox.com/lp/1j24yz) Tweak of the Week: Canva Visual Worksuite Suggestion came from Sally Moon Meditation: https://www.sallymoonmeditation.com/ (https://www.sallymoonmeditation.com/) We cover what's new in Canva: https://www.canva.com/newsroom/news/unveiling-the-canva-visual-worksuite/ (https://www.canva.com/newsroom/news/unveiling-the-canva-visual-worksuite/) If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com Inspirational Nugget Nothing can satisfy greed, but even a small measure satisfies nature.  No person has the power to have everything they want, but it is in their power not to want what they don't have, and to cheerfully put to good use what they do have. —SENECA There is an old Chinese proverb, "One moment of patience may ward off great disaster. One moment of impatience may ruin a whole life." Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

Content Batching Bonanza If you feel like you never have time to create content for your audience, we are going to blow your mind with content batching. Today we're talking about how to streamline content creation with batching. Are you getting everything you can out of your content? Maybe you feel too rushed to get everything done and you're overwhelmed with tasks. Learn how to carve out time for content batching, including setting up a structure for creating batches of content all at once, including repurposing, and how that can reduce stress and allow you to shine online. https://www.canva.com/design/DAFM9rU5s6k/Blm5tZLDso_7WC6NzNwX8Q/view?utm_content=DAFM9rU5s6k&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink (Slides) Setting up a structure Repurposing Scheduling Related Content https://www.womenconquerbiz.com/podcast/social-media-automation/ (Social Media Automation) https://www.womenconquerbiz.com/content-planning-strategies/ (Content Planning Strategies) https://www.womenconquerbiz.com/mm15-content-parties/ (Host Content Parties with Friends) https://www.womenconquerbiz.com/podcast/successful-business-projects/ (Demystifying Successful Business Projects) https://www.womenconquerbiz.com/podcast/repurpose-content/ (How to Repurpose Content) Words of Wisdom Simplicity aids in consistency. If you don't make everything brand new every single time, you can have a really consistent look and feel, and it's very easy to mass produce your content. It also means that people, when they see it, they know that it's you. — Jen You've got to know your minimums! — Shelley Breaking News https://www.youtube.com/watch?v=qEgnD6bVsEk (Shelley attended her first Ren Fair) https://talk-commerce.com/entreprenuers/entrepreneurial-empathy-with-jen-mcfarland/ (Jen appeared on the Talk Commerce podcast) https://www.businessinsider.com/tiktok-slowing-down-youtube-watch-time-2022-9 (TikTok's growth may be slowing) (Business Insider) YouTube view time up (but not as much as TikTok) Instagram and Facebook view time continues to fall TikTok growth is slowing, only time will tell if it will continue to level out https://www.businessinsider.com/youtube-revamp-creator-pay-revenue-share-shorts-tiktok-challenge-2022-9 (YouTube updated creator pay program to include Shorts) (Business Insider): YouTube will start sharing revenue from Shorts ads with creators. Creators will take 45%, with YouTube pocketing 55%. Before: creators needed 1,000 subscribers and 4,000 hours of watch time on long-form videos within a year Now: creators are eligible with 1,000 subscribers and 10 million views on Shorts within 90 days Viewed as a direct challenge to TikTok Can't-Miss Resources Subscribe to the Women Conquer Business email list and get a https://sendfox.com/wcb (FREE Marketing Self Assessment) Download the https://sendfox.com/lp/1j24yz (FREE Content Consistency Framework and Schedule) Tweak of the Week Jen's social media batching for https://www.epiphanycourses.com (Epiphany Courses) https://socialbee.io (Social Bee) (social media scheduler) https://airtable.com (Airtable) (Excel on steroids) https://placid.app/ (Placid app) Automatically generate on-brand creatives (images, PDFs, videos) Batch your social media content creation Alternative: https://www.bannerbear.com/ (Banner Bear) Inspirational Nugget (46:50) Everyone has found themselves outmatched by the competition, frustrated by some skill or attribute they have that we don't. How we choose to respond to that struggle tells us about who we are. Do we see it as a chance to learn and get stronger? Do we get frustrated and complain? Or worse, do we call it off and find an easier game to play, one that makes us feel good instead of challenged? The greats don't avoid these tests of their abilities. They seek them out because they are not just the measure of greatness; they are the pathway to it. How will today's difficulties

Business Burnout It's hard to succeed when you're not motivated. It's hard to get motivated when you're burned out. This week, we talk about burnout, boundaries, and getting your mojo back in time for the last quarter of 2022. Topics include: What are the signs of burnout? When you feel burned out, what happens to your boundaries? How to get your mojo back How to set reasonable goals and priorities — and stick to it Words of Wisdom Every marketing action you take is tied to a broader business goal. So how are you going to make money from sitting on social media all day? You're not. So come up with the ways that you can amplify your voice and your impact for these three to five priorities you have between now and the end of the year. What's the minimum it's going to take for that? — Jen One of the major things for me to keep consistent with content creation is I have to have a minimums framework. I do this minimum stuff every week and then I have a schedule that I follow to get it done. And then everything else is just gravy. If I get more done, that's great. — Shelley Breaking News Near Media Analysis:  https://www.nearmedia.co/recession-proof-your-brand-with-local-marketing/ (Recession-Proof Your Brand with Local Marketing) Seven in 10 (https://www.magnifymoney.com/news/recession-survey/ (70%)) Americans believe a recession is imminent. Invest in SEO for organic traffic Google Business Profile is responsible for 70-80% of local conversions Ask for reviews Share deals with your audience Integrated online and offline marketing Related Episodes: https://www.womenconquerbiz.com/podcast/recession-proof-business/ (Recession Proof your Business), https://www.womenconquerbiz.com/podcast/social-media-disappeared/ (Marketing without Social Media) Can't-Miss Resources Jen: https://www.womenconquerbiz.com/3-keys-to-reach-any-goal/ (3 Keys to Reach Business Goals) Shelley: https://framework.agkmedia.studio (Content Consistency Framework and Schedule ) Tweak of the Week https://coschedule.com/headline-analyzer (CoSchedule Headline Analyzer) (free+): want to create good content? Start with the headline. This tool will help you push all the right buttons (or 'grab them by the feelings' as Shelley put it) Inspirational Nugget If the grain sprouts before the stalk is fully developed, it will never ripen. Display fruit too soon, and the winter will kill you. —Epictetus Seeds are long underground germinating. Do the work required to nurture and tend to them. So that they—and you—are prepared and sturdy for the hard winters of life. Are you sizzle or steak? All sizzle and no steak means someone or something does not live up to its reputation, that someone or something is touted as being bigger, better, more important, more talented, or superior in some way but in reality, is not. It's a lot like being all talk and no action or a shallow person with surface-level relationships who do not show up when things get difficult. Take the time to build slowly and steadily without expecting huge results in a short amount of time. Set your expectations appropriately and you're less likely to burn out or get disappointed and quit. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK...

What If Social Media Disappeared? Are you overly reliant on social media? What if social media disappeared? What would you do?  Our show talks a lot about creating content and running a business using digital marketing tactics. All.The.Time. In this episode, Jen and Shelley discuss what they would do if social media suddenly disappeared. They discuss how you can adapt your marketing strategies, develop your business differently, and even who you could reach out to and how to go about reaching them. Training topics include: Marketing strategy Business development Who to reach out to How to reach them Free Download: https://sendfox.com/lp/1x7ejp (The Client Attraction Checklist: 23 of The Most Effective Ways To Attract Qualified Leads) Words of Wisdom By diversifying your marketing and not relying solely on social media, you become much more resilient. — Jen Collaboration is a great place to start because the people who know you are the people who are most open to your offers in working with you. — Shelley Breaking News https://www.nearmedia.co/yahoo-comeback-review-crisis-freelancers-now-36/ (Freelancers now 36% of the Workforce) (Near Media): we discuss whether this is good (or bad) for workers in general and freelancers in particular. Can't-Miss Resources Tweak of the Week (Software to Look Into) https://tryshift.com/ (Shift) "the workstation for productive people" — organize your email accounts (all of them!) and apps in one place. Tired of having 5000 tabs open? Consider using Shift ($99/year). A cheaper alternative: https://www.kiwiforgmail.com/ (Kiwi for Gmail) (Free - $58/yr.) Inspirational Nugget The stable person keeps their rational soul invincible, for it's precisely in the good times they prove their strength against adversity. — Seneca Am I prepared for my bubble to burst? We cannot rely too heavily on what has been, up to this point, normal. We have witnessed over the last two years that everything can shut down overnight. Events and flights cancel, jobs disappear, and family and friends get sick and die. What then can we rely upon? Our values and ideals. When we choose our goals based on our values, we will always discover another way to achieve a value-based goal when we run into unexpected obstacles. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

Dropshipping for Beginners If you don't know what dropshipping is, it's basically selling physical products without having to worry about stocking them. No more garages filled with books and t-shirts!  Learn the easiest ways you can transform your podcast, creative content, or your online services into tangible, physical products you can sell online. We'll share our own experiences with Amazon, Printful, and other dropshipping platforms so you can get started creating additional income today. How does dropshipping work? Benefits of dropshipping Downsides of dropshipping Product dropshipping Hybrid dropshipping: Fulfillment by Amazon Self-publishing https://www.canva.com/design/DAFK_kwfppk/9Pralg8QREdcsFszlb9I-A/view?utm_content=DAFK_kwfppk&utm_campaign=designshare&utm_medium=link&utm_source=homepage_design_menu (Dropshipping for Beginners Slides) Words of Wisdom Dropshipping is great if you're location independent or testing out products because it reduces overhead and takes production and shipping logistics off your hands. — Jen Breaking News https://vinepair.com/booze-news/pabst-80s-themed-motel/ (Pabst Blue Ribbon Hotel) Can't-Miss Resources https://sendfox.com/wcb (Jen's Marketing Self-Assessment) https://group.agkmedia.studio (Shelley's Free Creator Group) Tweak of the Week https://hindenburg.com/products/narrator-studio/ (Hindenburg Narrator): the perfect tool for audiobook narration Inspirational Nugget Nobody gets out of here alive. Cherish every moment. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

Best Online Course Platforms 2022 With the rise of self-publishing and the success of platforms such as YouTube, blogging, and podcasting, there is now a tremendous demand for online courses. By using online course creation platforms, businesses can create courses to sell or use internally. These platforms are a great way to promote your brand, business, products, and services to increase revenue.  Get the details on the top online course platforms for creating, hosting, and selling your online course. *We chat longer at the beginning than usual (because https://vimeo.com/741446125/0fe1c55b97 (Jen drove a Lamborghini)). If you're here for course platforms only, start at 17 minutes. https://www.canva.com/design/DAFKV7qZrcI/tDRKvGALmu5-HRupyvYWBA/view?utm_content=DAFKV7qZrcI&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink (Slides: Best Online Course Platforms 2022) Words of Wisdom What will your students learn? You have to think about transformation. Consider where people are going to be at the end because it helps them navigate whether they want to buy from you. — Jen It's like any digital product. If you are doing it on your own, then you are responsible for selling it on your own, marketing it, getting it out into the world bringing people into it. If you want somebody else to do that for you, then put it up somewhere like Udemy and let them take care of all the marketing. — Shelley Breaking News https://www.nearmedia.co/ep-78-yelp-selling-its-business-data-googles-review-spam-algo-nukes-many-legit-reviews-tik-tok-for-brands/ (Near media reporting, Yelp's new revenue stream is selling business data). Can't-Miss Resources https://sendfox.com/wcb (Download Jen's Free Marketing Self-Assessment) https://app.heartbeat.chat/agkmediastudio/invitation?code=2JB554 (Join Shelley's free elder content creator community) Inspirational Nugget Today's conservative ideas were once controversial, cutting-edge, and innovative. This is why we can't be afraid to experiment with new ideas. What new path can I blaze today? We need to know when to let go of what is no longer working for us and find a new way to reach our goals. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

E-commerce Beginner's Guide Every business is starting to sell online. With the e-commerce market growing at a fast pace, there is every reason to set up your own online shop. However, running an e-commerce business is not as easy as it looks. To succeed you will need to constantly adjust your strategy to meet the needs of your customers.  In this episode, we show you how to create your first e-commerce strategy, based on your offer: physical products, digital products, online services, or a hybrid. We also explain how to do a SWOT analysis of your business to identify your strengths, weaknesses, opportunities, and threats. https://www.canva.com/design/DAFJsAgUrCo/wsuLz4j0DuNjrgiTmbd_tQ/view?utm_content=DAFJsAgUrCo&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink (E-commerce strategy deck) Breaking Marketing News:  https://www.pewresearch.org/internet/2022/08/10/teens-social-media-and-technology-2022/pj_2022-08-10_teens-and-tech_0-01a/ (Trouble for Facebook) https://sendfox.com/wcb (Grab Jen's Free Marketing Self-Assessment) https://li.shelleycarney.com (Subscribe to Shelley's LinkedIn newsletter) Tweak of the Week:  https://www.warmupinbox.com/ (Warmup Inbox) Inspirational Nugget: Even one minute without playing the blame game is progress in the art of living. Can I go a whole day without blaming others? When I ask myself, why haven't I done this yet? I find all kinds of excuses which is the same as blaming. Why haven't I worked on the course I bought? Why haven't I finished or implemented my own course or membership? When will I make the offer to join our membership? Why don't I feel ready? Why isn't somebody helping me with this? It all leads to excuses and blaming others and circumstances influenced by them. It's time to take full responsibility and answer the questions honestly. I haven't done that work because I put it off. Because it feels hard. Because it requires making decisions that might be wrong and lead to losing time or money. When we sweep away all the excuses and blame and get down to the things that are truly holding us back, then we can take small steps to move forward past the fears that keep us stuck. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

E-commerce Beginner's Guide Every business is starting to sell online. With the e-commerce market growing at a fast pace, there is every reason to set up your own online shop. However, running an e-commerce business is not as easy as it looks. To succeed you will need to constantly adjust your strategy to meet the needs of your customers.  In this episode, we show you how to create your first e-commerce strategy, based on your offer: physical products, digital products, online services, or a hybrid. We also explain how to do a SWOT analysis of your business to identify your strengths, weaknesses, opportunities, and threats. https://www.canva.com/design/DAFJsAgUrCo/wsuLz4j0DuNjrgiTmbd_tQ/view?utm_content=DAFJsAgUrCo&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink (E-commerce strategy deck) Breaking Marketing News:  https://www.pewresearch.org/internet/2022/08/10/teens-social-media-and-technology-2022/pj_2022-08-10_teens-and-tech_0-01a/ (Trouble for Facebook) Can't-Miss Resources: https://sendfox.com/wcb (Grab Jen's Free Marketing Self-Assessment) https://li.shelleycarney.com/ (Subscribe to Shelley's LinkedIn newsletter) Tweak of the Week:  https://www.warmupinbox.com/ (Warmup Inbox) Inspirational Nugget: Even one minute without playing the blame game is progress in the art of living. Can I go a whole day without blaming others? When I ask myself, why haven't I done this yet? I find all kinds of excuses which is the same as blaming. Why haven't I worked on the course I bought? Why haven't I finished or implemented my own course or membership? When will I make the offer to join our membership? Why don't I feel ready? Why isn't somebody helping me with this? It all leads to excuses and blaming others and circumstances influenced by them. It's time to take full responsibility and answer the questions honestly. I haven't done that work because I put it off. Because it feels hard. Because it requires making decisions that might be wrong and lead to losing time or money. When we sweep away all the excuses and blame and get down to the things that are truly holding us back, then we can take small steps to move forward past the fears that keep us stuck. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)

Create a Recession-Proof Business Having only one revenue stream means taking a chance that it will never fail. When the economy experiences changes that affect your business, income can quickly dry up. If you rely solely on a few steady clients for all your income, what happens if they suddenly leave you? That's why we recommend creating multiple, and diverse revenue streams to support your business. In this episode, we'll explore passive and active revenue streams, and how to open up new pathways to earning revenue. Brainstorming resource mentioned: https://thoughtleaderspractice.com/#the-thought-leaders-practice (Thought Leaders Practice) “be a well-paid infopreneur” https://www.womenconquerbiz.com/podcast/how-to-be-productive-leader/ (Interview with Sally Foley Lewis): Sally sent Jen Thought Leaders Practice after our interview together Cant-Miss ResourcesSubscribe to the https://womenconquerbiz.com/newsletter/ (Women Conquer Business Newsletter) Create consistent content with Shelley's https://sendfox.com/lp/1j24yz (Content Consistency Framework) Breaking NewsMake your Escape to https://getaway.house/ (Getaway House) (Jen went to the Portland location and loved it!) https://www.nearmedia.co/nextdoor-woes-facebook-b2b-segments-googles-new-suit/ (Facebook's B2B Targeting): Facebook's offering new B2B segments to help businesses use advertising targeted at decision-makers. When compared with LinkedIn's $5.60 CPC, this makes Facebook's $0.95 CPC appear more affordable (but still expensive) Report: https://analyticpartners.com/resources/roi-genome-report-the-rules-of-recession-proofing-advertising-effectiveness/ (Rules of Recession-Proofing): Key Takeaway: focus on the long-term, e.g., top of the funnel (brand awareness, getting people in) rather than cutting marketing or solely focusing on short-term gains Tweak of the Weekhttps://www.loopedin.io/ (Loopedin.io): All-in-one tool for collecting feedback, building roadmaps, sharing changelogs and publishing knowledge bases. https://www.epiphanycourses.com/ (Epiphany Courses) uses it to collect course ideas and keep members up-to-date and excited about future offerings Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

How to Be a Great Podcast Guest and Promote Your Business Podcast guesting is one of the BEST ways to promote your business (for free!). You can expand your brand, reach a new audience, gain credibility and showcase your products and services. But how can you find the right podcast and get booked as a guest? How do you deliver the exceptional value your host expects? Shelley gives us the scoop on finding and reaching out to podcast hosts and shares how to be great guest ‌podcast hosts will want to collaborate with, promote and refer to others. The Path to Visibility as a Podcast Guest How to connect with podcast hosts Prepare to give value to the host and audience Tell a good story Fulfill the responsibilities of a great guest Reciprocate and collaborate The “best guests ever” did these things… What help or cool stuff can you offer? Action steps to reach out as a great podcast guest Words of Wisdom Bring your best stories to that podcast. Don't worry about promoting your business so much as you worry about entertaining and educating that audience and then they will enjoy you so much that they'll want to listen to you in other places. Milton Hershey said, “Give them quality. That's the best kind of advertising.” So if you want to promote your business, be really authentically you and do your best to provide value to that audience.— Shelley Breaking News Jen is teaching a class today so Shelley is going solo for today's presentation! Can't-Miss Resources You can view the Google Slides for today's presentation https://sendfox.com/lp/1j24y (Content Consistency Framework and Schedule) Tweaks of the Week Online Marketing Made Easy with Amy Porterfield https://www.amyporterfield.com/2022/08/484/ (podcast episode #484 Hindsight is 20/20: 3 Things I Wish I Did When I First Started Out) - Her number one piece of advice is to create consistent content! Inspirational Nugget Late in his life, after surgery, Theodore Roosevelt was told he might be confined to a wheelchair for the rest of his days. He responded, “All right! I can work that way too!” We can respond to even the most disabling turns of fate by working with what we've got and choosing a positive attitude in any situation. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

How do creator collaborations help you expand your audience? The fastest way to grow your audience is to join forces through collaboration with other creators. There are as many ways to do that as there are imaginative people to collaborate with, but how do you get started?  Who can you collaborate with? What's the best way to reach out and work with new people? It comes down to relationship building and networking with other creators, coaches, and speakers.  In this episode, we'll share how beginners can get started with cross-promotion and other simple one-time collaborative efforts, then take you all the way through to joint ventures and affiliate marketing. Methods of collaboration we explore: Cross-promotion Podcast interviews Book compilation Summit, conference and speaking engagements Joint ventures Affiliate and influencer collaborations Words of Wisdom Don't turn down speaking engagements, just because you can't sell from the stage. You are your product. — Jen We look at our analytics and if we see a big jump of downloads I had when this person was on; I know she promoted herself. She promoted that podcast and I want to have her back. — Shelley Breaking News Money talk: A Vericast survey found https://www.tubefilter.com/2022/07/22/tiktok-and-youtube-are-gen-zs-trusted-sources-for-financial-advice-according-to-a-new-survey/ (34% of Gen Z turn to TikTok for financial advice), while 33% get money tips from YouTube https://www.businessinsider.com/what-brands-creators-think-of-instagram-youtube-social-shopping-push-2022-7 (Social selling is not doing so well)... "While 45% of consumers say social media influences their shopping, only 11% have purchased directly through social media, according to a May 2022 https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/how-us-consumers-are-feeling-shopping-and-spending-and-what-it-means-for-companies (McKinsey report.)" Google is pushing back its deadline for https://www.businessinsider.com/google-to-delay-third-party-cookie-phase-out-until-2024-2022-7 (killing off tracking cookies) until at least 2024 Can't-Miss Resources Content https://sendfox.com/lp/1j24yz (Consistency Framework and Schedule) https://www.epiphanycourses.com (Epiphany Courses) special https://www.epiphanycourses.com/podcast (15% off deal) for podcast listeners Inspirational Nugget “Indeed, if you find anything in human life better than justice, truth, self-control, courage—in short, anything better than the sufficiency of your own mind, which keeps you acting according to the demands of true reason and accepting what fate gives you outside of your own power of choice—I tell you, if you can see anything better than this, turn to it heart and soul and take full advantage of this greater good you've found.” —Marcus Aurelius, Meditations, 3.6.1 Money creates problems. Climbing one mountain exposes another, higher peak. There is never enough love. Virtue is the one good that reveals itself to be more than we expect. Virtue—made up of justice, honesty, discipline, and courage—is the only thing worth striving for. Certainly, nothing will improve your life path more than virtuous choices. Doing your best work will always bring more satisfaction and better results than doing the bare minimum or shirking responsibility. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley...

Social Media Automation: Best Productivity Boosting Marketing Tools Are you sick of wasting hours every day on social media? Does it feel like you're not getting anything accomplished because of all the time you spend posting on your social media accounts?  That's exactly how we felt. If you're spending too much time on social media, but not seeing any results, then this episode is for you. We'll guide you through solutions to help you boost your productivity. We review the best social media automation tools we've used and tested.  We'll explain how they work, and how they can help you automate the social media aspect of your business, resulting in increased productivity and increased profits. Available on YouTube: https://youtu.be/7xRA7Q4I5M0 (https://youtu.be/7xRA7Q4I5M0 ) Deck and more info: https://womenconquerbiz.com/podcast/social-media-automation/ (https://womenconquerbiz.com/podcast/social-media-automation/) Interview with Kate Bradley Chernis: https://www.womenconquerbiz.com/podcast/kate-bradley-chernis/ (https://www.womenconquerbiz.com/podcast/kate-bradley-chernis/) Interview with Ben Dell: https://www.womenconquerbiz.com/podcast/great-business-ideas/ (https://www.womenconquerbiz.com/podcast/great-business-ideas/) Words of Wisdom How do you get your social media automation going so that you can spend your time engaging? You get your stuff, you create it, you put it in a social scheduler, and then the next step is to automate it as much as possible. Then you can be commenting and engaging and asking questions and driving people to the content that you're sharing on social. — Jen Can't-Miss Resources SPECIAL LAUNCH OFFER: get a LIFETIME 15% off discount on Jen's courses and community: https://www.epiphanycourses.com/podcast (https://www.epiphanycourses.com/podcast) Content Consistency Framework and Schedule https://framework.agkmedia.studio (https://framework.agkmedia.studio) Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)

How to Expand Your Reach on Social Media with Effective Engagement How do you increase your engagement and reach on social media in 2022? The purpose of social media Brand awareness Customer Service Sharing fun and interesting posts Thought leadership (blogs, podcasts, articles written by others) Create a strategy for visibility and credibility Use our topic clusters episode to generate content ideas https://www.womenconquerbiz.com/podcast/topic-clusters/ (https://www.womenconquerbiz.com/podcast/topic-clusters/) (or on YouTube: https://www.youtube.com/watch?v=hy-evnzLJxc (https://www.youtube.com/watch?v=hy-evnzLJxc))   If you can do nothing else, comment on other people's posts Social selling: great example Lately.ai (other people's audiences) Share personal values that are relevant and relatable Tag people and share their content Tools: Typeshare (https://typeshare.co (https://typeshare.co)) (tweak of the week); Hypefury (https://hypefury.com/ (https://hypefury.com/)) Words of Wisdom If you don't have time to post a lot, go comment on other people's posts. Go find people that are in your area or adjacent or people who might be your ideal client and watch what they post and then comment on it. It positions you as a thought leader if you are professional and you are sharing something of value to other people. It makes a tremendous difference because when you comment on other people's posts, you're expanding your reach beyond your own followers and you're opening the door for other people to find out about you and what it is that you do. — Jen If you are trying to connect with somebody and they have a social media presence, go find out about them, instead of asking stupid questions that you could have just looked on their Facebook page or their LinkedIn page and found out for yourself. Instead of asking them those things, ask them deeper things that nobody asks them. — Shelley Breaking News Shelley's guest appearance on Chasing the Insights Podcast speaking about consistent content creation and distribution with Vince Warnock https://chasingtheinsights.com/ep226-shelley-carney-content/ (https://chasingtheinsights.com/ep226-shelley-carney-content/) https://rally.io/ (Rally.io) (crypto for creators): $RISE (Jen's first crypto purchase — Mark Schaefer's ‘community' coin). $TILT (Tilt), Joe Pulizzi, Ann Handley, Brian Fanzo, and other creators are on Rally Can't-Miss Resources Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter (https://www.womenconquerbiz.com/newsletter)  Get on the waiting list for Shelley's upcoming Livecast Lifestyle course: https://sendfox.com/lp/1xq86n (https://sendfox.com/lp/1xq86n) Tweaks of the Week Typeshare: https://typeshare.co (https://typeshare.co)  Upcoach vs. Vonza Inspirational Nugget “When you've done well and another has benefited by it, why, like a fool, do you look for a third thing on top—credit for the good deed or a favor in return?” —MARCUS AURELIUS, MEDITATIONS, 7.73 The answer to the question “Why did you do the right thing?” should always be “Because it was the right thing to do.” After all, when you hear or see another person do that—especially when they might have endured some hardship or difficulty as a consequence of doing that right thing—do you not think, There, that is a human being at their finest? So why on earth do you need thanks or recognition for having done the right thing? Can I do the right thing—even without the promise of rewards? When we offer value and help others first because it is the right thing to do instead of focusing on “what's in it for me?” - then the Universe takes over to provide for our needs. We keep our momentum going by continuing to offer value and helpful advice without asking “How many downloads did I get?” or “How many viewers watched my livestream?” Connect with Us Podcast Production Podcast...

Transitioning to a Content Entrepreneur  The content entrepreneur drives the creator economy through the content-first/audience-first strategy. How do you know when your content creation hobby is ready to transition to a content entrepreneur business? What are the steps you must take to build a profitable business from your content and audience? In this episode, we will explore the ways we move from having a hobby to a "jobby" to becoming a business owner. We'll talk about preparing mentally, emotionally, and physically to become a digital CEO and how to build a money-making machine. What are the steps you must take to build a profitable business from your content and audience? o  Hobby o   “Jobby” o   Business o   Build a money-making content entrepreneur machine Words of Wisdom Algorithms and the rented space and stuff like it could all change and those people could go away. It's not a list. You can't just pick up that list of people and say, now I'm going over here. But people who really want to engage with you, people who really want to learn from you, people who want to listen to you, they subscribe. Then wherever you go, they will continue to follow you. And that's why I tell a lot of people to make sure you're asking people to subscribe to your email list. — Jen I think it's a performer mentality. Performers are used to working with venues, showing up, and then whoever is in the audience is who they perform for. But when you become a performer who has a following, who has a fan base, then it's really important to be able to have some kind of communication going on with your fan base outside of just showing up. — Shelley Breaking News Google to Auto-Delete Location? Eh…. I don't believe them.  “Google has now https://blog.google/technology/safety-security/protecting-peoples-privacy-on-health-topics/ (said) it will automatically delete location history data for visits to sensitive locations such as "counseling centers, domestic violence shelters, abortion clinics, fertility centers, addiction treatment facilities .. and others." https://www.nearmedia.co/google-location-privacy-eu-antitrust-win-shopify-brand/ (https://www.nearmedia.co/google-location-privacy-eu-antitrust-win-shopify-brand/)  Why 2022 is the year of ‘relationship marketing': https://www.marketingtechnews.net/news/2022/jun/28/why-2022-is-the-year-of-relationship-marketing/ (https://www.marketingtechnews.net/news/2022/jun/28/why-2022-is-the-year-of-relationship-marketing/)  “As a marketer, that's something you can't sleep on anymore. Not after COVID. People want to have a voice. They want to be recognized, and they want to be given recognition for their allegiance and loyalty to brands.” Can't-Miss Resources Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter (https://www.womenconquerbiz.com/newsletter)  Get on the waiting list for Shelley's upcoming Livecast Lifestyle course: https://sendfox.com/lp/1xq86n (https://sendfox.com/lp/1xq86n) Inspirational Nugget “This is what you should teach me, how to be like Odysseus—how to love my country, wife, and father, and how, even after suffering shipwreck, I might keep sailing on course to those honorable ends.” —SENECA, MORAL LETTERS, 88.7b If you got everything else wrong from The Odyssey, but you left understanding the importance of perseverance, the dangers of hubris, the risks of temptation and distraction? Then you really learned something. Can I show Odysseus-like determination and perseverance? As content creators and entrepreneurs, there are always times when our life circumstances will knock us down and steal our attention and passion away from what we are creating. It is up to us to have our systems in place to keep us going on our pre-determined path when we experience our own shipwreck.  My mom had a stroke. My husband has cancer. I've got my own medical...

Skyscraper Pages Last week, we talked about topic clusters, making lists of topics or content themes based on your expertise. A list is nice, but what do you do with it? This week we're detailing skyscraper pages. Sometimes called pillar posts, or the skyscraper technique, think of this as the 'center' of your topic cluster — the most important content related to a cluster. Think of this as your 'ultimate guide' to ultimate guides. Presentation/Training: What is a skyscraper page? How does it build authority? https://www.canva.com/design/DAFFF1IVYWQ/view?utm_content=DAFFF1IVYWQ&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink (View Slides) Review: E-A-T, Content Funnel, Topic Clusters Long-Form(ish) Content Types Cornerstone Skyscraper 10x Pillar Small Business Content Dilemma Content Reality Questions and Advice Chocolate Cake Example (https://www.womenconquerbiz.com/podcast/topic-clusters/ (from last week)) Revisited https://youtu.be/Ytd5le3XXUs (Watch on YouTube) Can't-Miss ResourcesSubscribe to the https://www.womenconquerbiz.com/newsletter%20 (Women Conquer Business newsletter) Shelley's LinkedIn Newsletter: https://www.womenconquerbiz.com/p/68446010-f6df-49b7-9645-8cbbbd0fa4cc/www.linkedin.com/newsletters/messages-and-methods-6882145971216773120/%20 (“What is Personal Branding and Why Do I Need It?”) Breaking NewsOn July 13 Descript will unveil a transformative new way of making a video. Join the Livestream on July 13, 10 am PT / 1 pm ET. https://www.crowdcast.io/e/ukb0yw98/register (Register to watch live) or look for it on their https://www.youtube.com/c/Descript (YouTube Channel) https://www.nearmedia.co/post-roe-privacy-page-speed-revenue-ar-revolution/ (Privacy Issues and women's health) in the wake of Roe v. Wade reversal Get the whole ‘crow in the chimney' story: https://www.womenconquerbiz.com/podcast/business-analogy-stories/ (How Does a Crow in Your Chimney Relates to Your Business?) Tweaks of the Weekhttps://productdyno.com/ (ProductDyno) product selling and delivery platform where customers can access all their related purchases from you in ONE place. Alternative to: Podia, Thinkific, MemberVault, and Kajabi. https://appsumo.com/products/productdyno/ (Currently available on AppSumo for lifetime purchase) (Shelley bought a Tier 3 license). https://snapdownloader.com/ (SnapDownloader): Moving off of Facebook? Want all your videos hosted elsewhere? SnapDownloader lets you download videos from YouTube, Facebook, Twitter, and Vimeo. https://appsumo.com/products/marketplace-snapdownloader/ (Currently available on AppSumo). As we mentioned on the show, please only use this on your own videos. Inspirational Nugget“The mind adapts and converts any obstacle to its action into a means of achieving it. That which is an impediment to action is turned to advance action. The obstacle on the path becomes the way.” —Marcus Aurelius, Meditations, 5.20You have the power of turning obstacles upside down, taking one negative circumstance and using it as an opportunity to practice an unintended virtue or form of excellence. How can I use this obstacle as an opportunity? I'm sure more good things will come from this occasion that I do not yet see. I have faith that doing what feels important and right is always the right course. Even if some other things need to be put on hold. Connect with UsPodcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business Connect with https://shor.by/wcb (Jen McFarland) Women Conquer Business https://www.womenconquerbiz.com/marketing-services/ (marketing consultancy)...

We've talked A LOT about researching content based on customer testimonials and basic keyword research. But if you want to know the SECRET to reach the right audience with your expertise, the solution is within YOU. This week's show is all about creating topic clusters (AKA content themes) based on your expertise. You'll find you have a goldmine within you. We'll help you unlock the riches. TRAINING: TOPIC CLUSTERS E-A-T (Expertise, Authoritativeness, Trustworthiness) Why Google cares about your Expertise as a creator, the Authoritativeness of the content/information, and the Trustworthiness of your website. YAMYL (Your Money or Your Life) Use care in creating content in these areas: News and current events (business, tech, science, etc.) Government and law Financial advice (investments, retirement) Shopping information (product reviews, research) Medical advice (drugs, hospitals, emergencies) People (race, religion, sexuality) … Yeah, we think it's just about everything too. But Google doesn't like it if your content is inaccurate and could do harm to another person. Long story short: create good content based on the content funnel and topic clusters we talk about next and you should be OK. Content Funnel People search for different reasons: Navigational Informational Transactional Commercial Create different types of content to capture people in different places within the funnel. Topic Clusters What are topic clusters? Grouping content based on themes or a common broad topic, held together by a pillar post or skyscraper page High-quality content representing different places within the funnel. Chocolate Cake Example We walk you through a topic cluster using chocolate cake as an example. Service Providers – note Use the problem, solution, results model if you're a service provider struggling to come up with topics. STAY CONNECTED:

When creating content for your business website, you have so many choices: podcasting, videos, email marketing... it's easy to forget about blogs. We'll talk about how to create a successful blog for your business, including finding the right blog service (or hosting it on your own website), how to find topics that appeal to your customers and the essentials you need to include in each blog post. STAY CONNECTED:

How to Start with YouTube Hey everyone! Today, Shelley and I guide you through how to start with YouTube, the second largest search engine and most popular social media channel in the US. Why YouTube? Set up your channel.  Basics of how to use YouTube to grow your business How to get started live streaming Words of Wisdom At the beginning of crafting that show, get those biggest fans who, if you don't want to do it by yourself, then you need to be with somebody who is saying, oh, they're really great. You want this. It really helps you feel engaged and excited about your own show too. — Jen They may have searched for a term, found your video, and watched it, but they don't know if that's a one-off or if that's something that you do all the time. You want to show in your branding what you're all about, and what people can learn when they come to your channel. — Shelley Breaking News https://www.socialmediatoday.com/news/youtube-is-moving-into-podcasts-with-new-details-revealing-its-podcast-pla/621306/ (Signs that YouTube is getting into the podcasting business) https://www.adweek.com/media/the-revolving-door-begins-to-spin-at-clubhouse/ (Layoffs at Clubhouse) Can't-Miss Resources Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter (https://www.womenconquerbiz.com/newsletter) Set up studio: suggested equipment http://studio.agkmedia.studio/ (http://studio.agkmedia.studio/)  Show flow http://showflow.agkmedia.studio/ (http://showflow.agkmedia.studio)  Try Streamyard https://streamyard.com/?pal=5720244600700928 (https://streamyard.com/?pal=5720244600700928)  Tweaks of the Week Why you should use chapter timestamps on YouTube Markopolo.ai – using AI to help with Google/Facebook ads creation (https://www.markopolo.ai/ (https://www.markopolo.ai/)) Inspirational Nugget The raging waters and deadly currents of bad habits, ill-discipline, chaos, and dysfunction—somewhere they began as no more than just a slight trickle. What do I need to nip in the bud right now? Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

Video Script Templates Make Your Life EasierCreating a video series or podcast is a great way to build an audience, share your content and grow your business. However, creating good content takes time and effort, and good content starts with a good outline.  Drafting an outline, show flow, or script is an important step in creating a video series or podcast. It helps you create a plan and stick to it, while also keeping you focused on your point. In this episode, we talk about why scripting is important, what to put in it, how we use our show flow, and how to create video script templates for your own projects. Here's what we discuss in this episode: Why you need an outline, show flow, or video script template Structured flexibility The five buckets that make up our template (that you can adjust for yourself) How we use our Show Flow Writing scripts and creating templates http://showflow.agkmedia.studio (Download a free template) to get started Words of WisdomAs busy business owners who have a lot on our plates, the structure helps keep us in line. And then the other thing that the structure helps with is it helps listeners and viewers know kind of what to expect. — Jen I've been livestreaming since 2017. Every week you learn things, you learn what works and what doesn't. I studied other people who also livestream and their methods. Then I put the show flow together based on that. I try to keep it simple enough that it turns into the show notes because we can plug in the resources. — Shelley Breaking NewsShelley is living in AZ for the next two months to care for her mom. Programming changes for News & Views and https://www.livecast.life/ (Messages & Methods) Jen & Bridget Willard are starting a new show called 302 Marketing Redirect (behind the scenes, true confessions of a marketer, type-show). https://www.youtube.com/watch?v=LbYiPQCAq9g (Streaming) 5PM Pacific Saturday, learn more on the https://302marketingredirect.captivate.fm/ (bare-bones website). Can't-Miss ResourcesGet started with your video script template. http://showflow.agkmedia.studio (Shelley created a GREAT free template for your to download. GET IT). Subscribe to the https://www.womenconquerbiz.com/newsletter (Women Conquer Business newsletter) Tweaks of the Weekhttps://canny.io/ (Canny customer feedback app): use this to create product roadmaps (for future features) and collect features from your customers. We are using it for https://www.epiphanycourses.com (Epiphany Courses') imminent re-launch as a subscription service to collect ideas from members for course topic requests. https://www.jotform.com/ (JotForm)/Formly: on the show, Shelley talked about Formly as an app alternative to JotForm, https://paperform.co/ (Paperform), etc. After further testing, Formly was found to be a subpar product, so on Messages & Methods, Toby & Shelley gave a complete tutorial on JotForm. THis is why we test apps and go through 7-day trials — we learn what's good... and what's not. Inspirational NuggetIn outer space, you develop an instant global consciousness, a people orientation, an intense dissatisfaction with the state of the world, and a compulsion to do something about it. Where have I lost the forest for the trees? It is important to take breaks and celebrate the wins when they happen.  The same is true of working in our business. The day-to-day work doesn't seem to matter, but when we look back at the portfolio of the content we have created, we can see it all adds up.  When we have people reach out to us for a consultation or proposal, it feels like it's out of the blue, but I know they've been thinking about it for weeks, months, or years before they are ready. If we stopped making offers, they wouldn't get the help they need to move forward. Connect with UsPodcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz...

How to Get More Comfortable on Camera Video content is more important than ever, and this new era of content marketing has created a huge demand for public speakers. Video content can be the most powerful way to connect with your audience. But only when you're comfortable on camera.  If you're doing a lot of events, attending conferences, or you just want to build your brand, video content needs to be part of the mix. Topics Include: Is there fear here? Develop a relaxation routine, or dance it out  What to say and who to say it to Notes, Show Flow or Slides Looking & Sounding good Be authentically you Invite friends to watch & comment Edit Your Own Videos or transcript The only failure is giving up Breaking News It's important to look after your mental health after tragic events, like the recent school shootings. Here are a few recommendations for self-care in the coming days: Talk about what you're thinking with someone you trust Keep to a normal routine Avoid unhealthy coping mechanisms Take a break from social media if you need to Help other people if you can Reach out if you need extra support If you or someone you know needs help, call 1-800-273-8255 for the National Suicide Prevention Lifeline. You can also text HOME to 741-741 for free, 24-hour support from the Crisis Text Line. Outside of the U.S., please visit the International Association for Suicide Prevention for a database of resources. We also talk briefly about navigating tragedy and marketing. Can't-Miss Resources Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter (https://www.womenconquerbiz.com/newsletter)  Get more on-camera resources with Shelley's Livecast Life book https://book.livecast.life (https://book.livecast.life) Tweaks of the Week YouTube channel memberships gifting: Gift memberships let channel members buy the opportunity for other viewers to access the perks of a channel membership. https://support.google.com/youtube/answer/6304294 (https://support.google.com/youtube/answer/6304294)  Heartbeat! This great community platform (alternative to Facebook Groups, Clubhouse, Circle, Mighty Networks) is available on AppSumo: https://appsumo.com/products/heartbeat/ (https://appsumo.com/products/heartbeat/) or at https://www.heartbeat.chat/ (https://www.heartbeat.chat/) Inspirational Nugget What if I stopped caring what others thought? Don't spend much time thinking about what other people think. Think about what you think. Think instead about the results, about the impact, about whether it is the right thing to do. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

DIY Video Recording Studio: Essentials to Get StartedIf you'd like to create videos to support your business, look no further. We'll cover the essentials to get your DIY video recording studio up and running, including options for a bare-bones budget, and the first upgrades to consider. Shelley Carney and Toby Younis, livestreaming experts with their own in-home studios, host this episode. Jen McFarland is on vacation, living in a yurt without Wi-Fi. We'll share the minimum livestreaming and video recording in-home studio set up including: Internet Connection Computer Hardware “Studio” Equipment Applications What to Save For Words of WisdomThe minimum setup to get you started, but to still look professional, is a high-speed internet connection, computer hardware, studio equipment, the microphone and headset, and applications, which are going to help you to get online and do everything in a simple way.–Shelley Carney The minimum requirements that you want are the ping. That's the signal that goes between you and your server provider to see how long it takes to ping one another. The minimum is 10 milliseconds, 10 or less. Five megabytes upload because live streaming is all about upload. If the service provides 10 that's great. Five megabytes download, but the more important of the two is the upload.–Toby Younis Breaking NewsIf you want to start a podcast, consider a video-first podcast option. https://westwoodone.com/2022/05/17/cumulus-media-and-signal-hill-insights-podcast-download-spring-2022-report-watching-podcasts-soars-as-youtube-edges-out-spotify-to-become-the-most-used-u-s-podcast-platform-and-li/ (Cumulus Media and Signal Hill Insights )revealed that 10% of survey respondents said they only ‘watched' podcasts in the last week, and 60% of weekly consumers (audio and video) said they prefer podcasts with video. Related Episodes & Contenthttps://www.womenconquerbiz.com/fave-tools/ (Jen's Ultimate Space-Saving Desk Setup) https://www.amazon.com/shop/agypsyskiss/list/1PZYFUMVZ6DF8 (Shelley & Toby's Home Studio Kit on Amazon) Tweak of the WeekFind new and used hard-to-find books at https://www.abebooks.com/ (Abe Books.) Inspirational NuggetMay is National Stroke Awareness Month. Every year, the https://www.stroke.org/ (National Stroke Association) leads the stroke community in providing ways to learn about stroke, sharable resources, and opportunities to participate. #strokeawareness How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!

Content Marketing to Support Your GoalsIf you're curious about content marketing, or specifically how content marketing connects to your business goals, you're in the right place. Learn why what you say, how you say it, and how often you repeat the message plays into every successful business. How content marketing connects to your business goals What are your business goals? How can content marketing help you achieve those goals? What you say, how you say it: aligned messaging How often do you repeat the message: consistency Words of WisdomContent marketing is the long game, so you want to have things along the way that you can celebrate. I think celebration and reflection are really important in this process. — JenGrowing your audience means that you're likely to have more prospects within that growing audience who are interested in buying from you. And the more you can connect with that audience, the more loyal they become. The more likely they are to trust you enough to spend money with you. — ShelleyBreaking NewsIf you want to learn more about search engine optimization, don't look to Google. https://www.seroundtable.com/googles-digital-marketing-certification-course-seo-advice-33390.html (Their SEO course isn't good) Near Media reports https://www.nearmedia.co/apple-search-ads-tiktok-store-visits-hope-vs-reality/ (TikTok harvesting location data) without consent (breaks customer trust) Next week: Jen will be on vacation and away from her computer. Shelley and Toby will cover setting up a home studio 3 Keys to Reach Your Business GoalsSubscribe to receive Jen's weekly newsletter and get access to https://www.womenconquerbiz.com/3-keys-to-reach-any-goal/ (3 Keys to Reach Your Business Goals). Livecast Life: The Content Creator Lifestyle EbookLearn about the Livecast Lifestyle and how to quickly and consistently produce content every week. Get the Livecast Life book at https://www.amazon.com/dp/B09X3RJF41/ (book.livecast.life) Tweaks of the WeekProposa for proposals watch yesterday's video on Messages and Methods, Let's Talk Proposals! Why they're necessary, and available online resources. https://youtu.be/3UiZAx6UcF4 (https://youtu.be/3UiZAx6UcF4) https://blog.outpost.pub/what-does-outpost-do/ (Outpost for Ghost): member management, autoresponder Inspirational NuggetKindness is invincible, but only when it's sincere, with no hypocrisy or faking. For what can even the most malicious person do if you keep showing kindness? What if the next time you were treated meanly, you didn't just restrain yourself from fighting back—what if you responded with unmitigated kindness? What if you could “love your enemies, do good to those who hate you”? What kind of effect do you think that would have? Connect with UsPodcast ProductionPodcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with JenBrought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with ShelleyEngineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)

Content marketing is one of the few things that can help a small business build a loyal following and generate leads. This episode covers the basics, including content marketing 101, why it's essential, and getting started. This week's episode we will share content marketing concepts and strategies to grow your influence, impact, and income. Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell. How to get started: plan your strategy Know your goal Know your target audience Preferred platforms and media Book recommendation: https://www.amazon.com/Thought-Leaders-Practice-Matt-Church/dp/0977572498 (Thought Leaders Practice) Words of WisdomTypically, when I talk about consistency, it's within the category of goals. But your content marketing should have goals attached to it. If you want to reach your goals, you have to find that thing that you like to do enough that you're going to do it consistently. — JenYou need to define your audience. Who is your audience? For most of us, as content creators and entrepreneurs, our audience is people who are like us. They may be one or two steps behind us, but they're on the same path. — Shelley Breaking Newshttps://www.socialmediatoday.com/news/linkedin-continues-to-see-record-levels-of-engagement-revenue-up-34/622752/ (LinkedIn Continues to See ‘Record Levels' of Engagement, Revenue Up 34%) https://time.com/6170647/elon-musk-twitter-harassment-employees/ (Elon Musk Buying Twitter: Employees are Concerned) Can't-Miss Resourceshttps://www.womenconquerbiz.com/newsletter/ (Subscribe to the Marketing Missive Newsletter) https://www.amazon.com/dp/B09X3RJF41/ (Get the Lifecast Life book) Watch on YouTubehttps://www.youtube.com/watch?v=B_AohnIDuFM (https://www.youtube.com/watch?v=B_AohnIDuFM) Episode Web Pagehttps://www.womenconquerbiz.com/content-marketing-101/ (https://www.womenconquerbiz.com/content-marketing-101/) Tweaks of the Weekhttps://www.linkedin.com/posts/asantalo_linkedincreators-activity-6924423814701355009-LBuD/ (LinkedIn launches profile links for creators) https://ghost.org/resources/build-a-successful-blog/ (Creator programs: Creating a Successful Blog)   https://ghost.org/resources/content-organization/ (Publisher's guide to content organization) Inspirational NuggetYou are an amazing creator and we are here to support you. We're thinking about starting a membership. If you would like to be involved as a founding member, please reach out to us. Connect with UsPodcast ProductionPodcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with JenBrought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with ShelleyEngineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)

Marketing Campaign IdeasYou want to launch your new product or service, but how do you get attention from the right people at the right time? What is the secret that successful entrepreneurs know and use to gain visibility and credibility for their brand and business? In this week's episode, you'll learn marketing campaign ideas that actually work so you can reach your goals. Here are some of the topics we cover: Importance of an email list/audience  Blog sharing campaigns Why sometimes you need to run ads to bring in people How the stage of business affects marketing campaigns List building through online networking meetings What media is used at different stages of the funnel Diversify to grow in more than one area at a time Testing and analytics Related Episodes & Contentrelated content and link additional content and link How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you! Live Streaming at 10 AM Every ThursdayWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey).

Summary: Marketing Campaigns 101Creating content is great... but growing your audience (and influence) starts with marketing campaigns. In other words, you have to let people know about your content, products, and services — not once, but over the course of time — to generate interest, build trust, and make sales. Marketing campaigns, when done right, check all the boxes.  This fun, interactive episode reviews marketing campaigns 101 and gives you all the nuts and bolts for how to successfully put together a marketing campaign to promote your online services and digital products. We cover the 7 winning strategies behind successful marketing campaigns: Specific marketing goals (what outcome(s) would make this successful?) Marketing budget boundaries (how much time and money are you willing to spend?) Defining your target audience (hint: likely the same as your product/service audience) Selecting the right marketing channels Creating your campaign content calendar Use industry trends that lead to engagement Planning your campaign We also recommend listening to the earlier episode, https://www.womenconquerbiz.com/podcast/great-business-ideas/ (How to Launch your Ideas in 6 Weeks), with MissingLettr founder, Benjamin Dell. Watch the show on https://www.youtube.com/watch?v=-5YoxLEZdEo (YouTube). Words of WisdomWhen we're talking about marketing campaigns, it really is about building a structure around your content for how you're going to get it out into the world. — JenSometimes you have to try it several times to really get a feel of is this working for me? Live streaming, is that working for me? Are people going to show up? You can't do it one or two times and then say yes or no, it didn't work. You have to stick with that one for a while. But then there are bigger campaigns like launches and challenges and you have to say did I get close to my goal? Did I get enough ROI on this activity that I would do it again? Once you do find those things that really work well for you, then you can systemize and put them into your schedule.  — ShelleyCan't Miss ResourcesNeed help creating a marketing campaign? https://www.womenconquerbiz.com/marketing-services/ (Reach out to Jen) https://www.amazon.com/dp/B09X3RJF41 (Livecast Life: The Content Creator Lifestyle on Amazon) https://epiphanycourses.com/first-marketing-campaign/ (Building Your First Marketing Campaign? 7 Things to Do to Succeed) Show NotesBuilding your first marketing campaign: 7 things to succeedWhat are marketing campaigns? (Believe it or not, you've probably been doing it all along!) Here are the Top 7 elements of a successful marketing campaign (we talk about this in-depth): Identify a specific goal Create a marketing campaign budget Define your target audience Select marketing channels Design your content calendar Use industry trends that lead to engagement Plan your marketing campaign Tweak of the Weekhttps://www.socialmediatoday.com/news/youtube-launches-new-search-insights-for-all-creators/622100/ (YouTube Launches New 'Search Insights' for All Creators) includes information on what people are searching for in the app, both in relation to your channel and content specifically, and for more general search queries. Inspirational NuggetThere has to be a balance in life's tasks and inner work must happen before outer results will manifest. Connect with UsPodcast ProductionPodcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with JenBrought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/...

Summary: Spring Cleaning You Small BusinessSpring is here! If you're sprucing up your house with a little spring cleaning, it's also a great time for spring cleaning your small business. We cover the 4 key areas you need to clean up to make your business shine: Review your website (what to look for and why) Check in on your business goals (how's it going and what's changed) Adjust marketing strategies (especially if your goals changed) Clean out that inbox! https://youtu.be/q-ejJq_yauw (Watch this week's episode on YouTube) We're live on YouTube Thursdays at 10 AM US/Pacific. https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q?sub_confirmation=1 (Subscribe to the channel) to have your marketing questions answered. Words of WisdomWe just finished the first quarter of the year, If you keep track of that. We're at the beginning of the second quarter now. Do you need to adjust your goals? — JenWe've been interviewing digital marketing experts, and we took quotes from the six people we have spoken with and found a theme. The theme was having authentic conversations within your content to attract an audience and to make them feel like they belong. Give them ownership of what your content is all about. We decided we need to have more conversations where we're giving people a chance to give us feedback and to talk about what they want to talk about. We looked at our marketing strategies. We said how could we make it better? — Shelley Recommended ListeningWe also recommend listening to this earlier episode, https://www.womenconquerbiz.com/spring-clean-your-business/ (spring clean your business, and avoid project fatigue). Show NotesBreaking NewsLinkedIn is building new analytics and video features for creators and increasing the visibility of their content. https://www.engadget.com/linkedin-new-creator-tools-020031694.html (https://www.engadget.com/linkedin-new-creator-tools-020031694.html) 4 key areas you need to clean up to make your business shineTake a look at your website Is it accurate? Is it easy to navigate? Review your business goals How are you tracking toward your goals? Do you need to adjust …. And are your marketing strategies aligned? Effective marketing campaigns need to be aligned with your business goals Let's look at that inbox! https://mailstrom.co/ (Mailstrom) https://www.sanebox.com/ (Sanebox) https://superhuman.com/ (Superhuman) https://youtu.be/mzqpDMa2H9k (Gmail is a Great Tool video from Messages and Methods) Can't Miss Resourceshttps://womenconquerbiz.com/social-media-detox/ (Free 7-day Social Media Detox Reflective Journal) https://amzn.to/3rcUzBi (Livecast Life: The Content Creator Lifestyle on Amazon) Tweaks of the WeekLinkedIn Livestream event: add to calendar https://www.wisdom.audio/ (Wisdom app) https://www.votefrenzy.com/ (VoteFrenzy app) https://www.airr.io/ (Airr) Podcast ProductionPodcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/women-conquer-business/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)

Episode SummaryProductivity, especially for entrepreneurs is often a big challenge. This is where productivity apps, gadgets, and tools come in. But do they work?  In this episode, we go over the pros and cons of some of the most popular tools and techniques, including when (or if!) you need to use an app to help you get the job done.  We also discuss some of the most popular productivity apps and tools, including Trello, Todoist, Evernote, Google Tasks, and more. Learn the good and the bad of the apps, and how they can be used to achieve better productivity. Resourceshttps://womenconquerbiz.com/social-media-detox/ (Free 7-day Social Media Detox Reflection Journal) http://calendar.agkmedia.studio/ (Production done for you or complete Podcast done for you) Related Contenthttps://womenconquerbiz.com/increase-business-productivity/ (How to Automate Daily Tasks to Increase Productivity) https://womenconquerbiz.com/how-productivity-is-calculated/ (How is Productivity Calculated?) https://womenconquerbiz.com/why-is-productivity-important-in-business/ (Why is Productivity Important in Business?) https://womenconquerbiz.com/effective-time-management-strategies/ (4 Effective Time Management Strategies to Increase Productivity) https://womenconquerbiz.com/productivity-in-business/ (Stop Confusing Busy-ness and Productivity) Show Notes0:00 Music and Intro 1:05 Getting back to being with people 3:05 Breaking News: She Podcasts Live conference https://shepodcastslive.com/ (She Podcasts Live Conference) Oct 11-14, MGM National Harbor 5:22 Amazon Amp and Good News for Ranking on Google https://www.emarketer.com/content/amazon-s-amp-builds-on-and-deviates-from-the-clubhouse-playbook (Amazon's Amp) builds on—and deviates from—the Clubhouse playbook https://www.searchenginejournal.com/ranking-factors/website-quality-score/ (Website Quality Score: Is It A Google Ranking Factor? )At a high level, it means creating well-researched, high-quality content and Google will reward you for it. Less is more. There are a lot of people who tout create, create, create — and people now using AI to auto-generate content. This runs counter to that argument (and I think it's a good thing). 14:33 Productivity vs. Working Long Hours 19:42 The Pros and Cons of Productivity Tools 30:06 Productive Apps Are The Ones That Work Best for You https://trello.com/en-US (Trello) https://todoist.com/ (Todoist) https://evernote.com/ (Evernote) Excel/Google Sheets: Vertex, spreadsheet templates: https://www.vertex42.com/ (https://www.vertex42.com/) 37:24 7 Day Social Media Detox Journal: https://womenconquerbiz.com/social-media-detox/ (https://womenconquerbiz.com/social-media-detox/) 39:43 YouTubey Tweaks Update on scheduled YouTube livestream trailers: Live-stream creators will be able to add trailers via YouTube's Live Control Room, with the option available to all channels with at least 1,000 subscribers and zero strikes. We recently redesigned the YouTube Studio mobile app from the ground up. With a new interface that allows you to navigate with fewer taps, and a ton of new features that make it easier for you to manage your channel on the go, we think you'll love it! A few of the exciting updates:  A new navigation bar to help you quickly access the Dashboard, Content, Analytics, Comments, and Playlists tabs More data in YouTube Analytics, including a personalized summary of your channel performance, additional revenue data, and additional audience metrics to give you insights into who is watching your content New search filters for comments that make it easier to find certain types of comments you want to reply to The ability to appeal a “yellow icon“ monetization decision using your phone. If you already have the Studio Mobile app all you need to do is update it to ensure you have the latest version. If you're new to the Studio Mobile app please download it to start managing your channel from...

Increase Business Productivity with Automation: Episode SummaryProductivity is the speed of your business. How quickly do you deliver products to be sold? And, is it a repeatable process? When you look at it this way, increasing your business productivity is a crucial key to success. Jen McFarland and Shelley Carney discuss how to automate daily tasks to boost your business productivity. We'll go over all the things you can do to automate, providing amazing ideas you can implement now to save you time and money. Amazing Resourceshttp://books.agkmedia.studio/ (Women in Podcasting Book): 18 Episodes and a Book in a weekend   https://epiphanycourses.com/marketing-tools (Find the Right Marketing Tools for Your Small Business) https://www.youtube.com/playlist?list=PLmEPWNBh0WyNZOP08af17Qnxr4dZ3HVIs (Relaxing Affirmation Meditations Playlist) Show Notes0:00 Music and Intro 01:02 Productivity, Efficiency, and Automation 10:15 Pinterest In-App Checkout and Pin Sharing Across Platforms 12:44 Weekend Update, Van Gogh and Skating with Podcasters in Centralia Shelly enjoyed the Beyond Van Gogh https://vangogh.com/ (Immersive Experience)  Jen has a https://www.centraliarollerdrome.com/ (concussion) (but doesn't regret roller skating!) 17:11 How Shelley Uses Automation 19:07 Is a Social Media Scheduler a Good Idea? (Hint: Yes) 32:40 We Wrote the Book on Writing Books Fast http://books.agkmedia.studio/ (Women in Podcasting Book): 18 Episodes and a Book in a weekend   34:40 Increase Business Productivity with the Right Software https://epiphanycourses.com/marketing-tools (Find the Right Marketing Tools for Your Small Business) 36:40 Listen to Shelley's Soothing Voice https://www.youtube.com/playlist?list=PLmEPWNBh0WyNZOP08af17Qnxr4dZ3HVIs (Relaxing Affirmation Meditations Playlist) 37:30 Happy St. Paddy's Day: How Irish Are These Lasses? 42:44 Google Slides FTW! Google Slides - Comprehensive https://youtu.be/OhshNXJtpkE (video tutorial) to learn Google Slides 43:58 Ghosting Can Be a Good Thing https://ghost.org (Ghost) 48:56 Make Your Business Journey a Beautiful One “If your choices are beautiful, so too will you be.” –Epictetus Live Streaming at 10 AM Every ThursdayWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Related Episodeshttps://womenconquerbiz.com/how-productivity-is-calculated/ (How Productivity is Calculated: Smart Tips to Save You Time) https://womenconquerbiz.com/why-is-productivity-important-in-business/ (Why is Productivity Important in Business?) How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if...

How Productivity is Calculated Episode SummaryProductivity is important for any business to be successful, especially if it's a small one that relies on the efforts of a few people. But… how is productivity calculated? More importantly, how can you measure and improve the productivity of your business? In this video, we'll provide a few tips that can help measure productivity, including how to break down tasks effectively and how to conduct a time audit to help you prioritize key tasks, reallocate resources, and target areas where you can improve your business the most. Amazing ResourcesIncrease your content creation productivity by watching https://www.youtube.com/playlist?list=PL4rTS-6Xa27LP-0R4GHnfVIranxiwb8GY (Shelley's Livecast Live series on YouTube). https://epiphanycourses.com/marketing-tools/ (Find the Right Marketing Tools for Your Small Business:) Wasted Money on Apps? Does Technology Overwhelm You? Then This Course is a No-Brainer (created for non-technical Entrepreneurs). This $75 course created by Jen McFarland will save you hundreds if not thousands in finding marketing software for your business.  Show Notes0:00 Music and Intro 1:07 Livecast Life Book, Windows Woes & Dragon Boat Practice https://www.youtube.com/playlist?list=PL4rTS-6Xa27LP-0R4GHnfVIranxiwb8GY (Livecast Life on YouTube) https://www.google.com/search?sxsrf=APq-WBv6aZWLfkjrTBomjQPBza8tq6eyIA:1647015716379&source=univ&tbm=isch&q=rose+festival+dragon+boats&fir=k0tUXnNAxjdzYM%252CW-Khw2G0aADylM%252C_%253BbuLqD77ikvCp_M%252CZJdw1Uk5Q04fNM%252C_%253BBVVBtomBg85PrM%252CuvMuirmdlgi67M%252C_%253BvTjCDurfhLEQWM%252ClWaV8iLRO7UY8M%252C_%253B8Zu7_X9iUQxlCM%252Cs04p62jUECrjWM%252C_%253Bio7NRrapA4rz6M%252C2mv1zIk_BlyhxM%252C_&usg=AI4_-kSAyFsn6UFHCMmbMIAol72dSLFOEg&sa=X&ved=2ahUKEwjs-NrVu772AhUpFjQIHU0tB84QjJkEegQIAhAC&biw=1680&bih=893&dpr=2 (Images of Portland Rose Festival Dragon Boats) Jen's new course! https://epiphanycourses.com/marketing-tools/ (Find the Right Marketing Tools for Your Small Business) 11:00 Twitter Launching Profile Shops https://www.socialmediatoday.com/news/twitter-launches-live-test-of-new-profile-shops-to-display-products-in-app/619978/ (Twitter Launches Live Test of New Profile Shops to Display Products In-App) (Our take: if you have products and someone gives you space to do it, take advantage of it!)  15:17 How Productivity is Calculated No matter how great the talent or efforts, some things just take time. You can't produce a baby in one month by getting nine women pregnant. - Warren Buffett 26:19 Business initiatives and Breaking Down Tasks https://www.amazon.com/Checklist-Manifesto-How-Things-Right/dp/0312430000 (Checklist Manifesto (book)) 32:50 How to Conduct a Time Audit If you want to use a time tracker app, use https://www.toptal.com/tracker (TopTracker) (free) 40:09 How We Prioritize Key Tasks 47:11 The "D" word: Discipline 50:27 LinkedIn Profile Video and YouTube Preview Trailer 52:48 Jen Guests on Launch With Words Podcast Jen had a fabulous interview on https://launch-with-words.castos.com/episodes/don39t-know-what-to-write-take-a-stand-jen-mcfarland (Bridget Willard's podcast, Launch with Words). Bridget is the creator of https://bridgetwillard.com/launch-with-words/ (Launch with Words, a WordPress plugin) that gives small business owners blog prompts. Jen talked about why it's important to take a stand and write about what matters to you (even if it's controversial) 55:10 What You Do With Your Time Matters Join Us At 10 AM PST ThursdaysWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live,...

Productivity in Business SummaryWhether you're a solopreneur or leading a small team, productivity is crucial to your business growth. We also discuss what productivity is and why it's important to your business. We also chat about how productivity, time management, and non-negotiables can work together to keep you on track, and off the 'time waster' path.  There is more than one way to get things done. It's important to find what works for you. Here are some tips and tricks to help you boost your productivity, and more importantly, your earnings. We're discussing productivity all month so be sure to https://app.voiceform.com/to/s1blrgQ1wUiSycZd (send us your questions). Show Notes00:00 What's new with us 5:34 International Women's Day International Women's Day 2022 campaign theme: #BreakTheBias. Imagine a gender-equal world. "A world free of bias, stereotypes, and discrimination. A world that is diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women's equality. Collectively we can all #BreakTheBias." https://www.internationalwomensday.com/Resources (International Women's Day Resources)  Related podcast episode: https://womenconquerbiz.com/successful-business-women-history/ (Meet the Tenacious Effa Manley) 10:11 IGTV Is Going Away (sort of) https://www.theverge.com/2021/10/5/22710638/instagram-tv-igtv-rebrand-video-formats-tiktok-reels (Instagram is discontinuing IGTV) 12:47 What is Productivity? Why is Productivity Important in Business? 20:28 Awareness and Analyzing Activities https://chaos-control.mobi/ (Chaos Control) https://www.clickminded.com/sop-library/ (ClickMinded SOP Library) 21:57 What are Your Non-Negotiables? https://www.thriftbooks.com/w/high-performance-habits_brendon-burchard/11912311/ (High Performance Habits by Brendon Burchard) 40:04 Pomodoro Method https://www.youtube.com/watch?v=LX-I67Zmd2k&t=11s (Pomodoro Technique) described in 2 minutes or less (Jen has since burned this shirt) 46:18 Embed Your Podcast on LinkedIn Use the Spotify link to embed your player. You can add a video Cover Story up to 30 seconds on your LinkedIn profile using your phone. Click the plus sign on your avatar. https://www.linkedin.com/feed/update/urn:li:activity:6904439262373142528/ (Read this for more information.) 47:42 Why Jen Likes Studiocart https://www.studiocart.co/ (Studiocart) (ThriveCart alternative, WordPress only) https://appsumo.com/products/studiocart/ (Studiocart on Appsumo) (starting at $89 lifetime) 49:24 Become Accountable for Daily Joy Snag these Free Productivity GuidesIncrease your content creation productivity by watching https://www.youtube.com/playlist?list=PL4rTS-6Xa27LP-0R4GHnfVIranxiwb8GY (Shelley's Livecast Live series on YouTube). Grab the Women Conquer Business Free Marketing Automation Station pack, which includes https://courses.womenconquerbiz.com/products/courses/view/1 (Are Your Growth Hacks Working?) Curious About Livestreaming? https://womenconquerbiz.com/livestreaming/ (Read Shelley's Wonderful Livestreaming Article) Join Us At 10 AM PST ThursdaysWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Live Streaming at 10 AM Every ThursdayWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/...

Information Overload Episode SummaryIn this inspirational and coaching episode, we'll talk about ways information overload can prevent small businesses from taking action, especially when it comes to marketing your business. Learn how to narrow your focus and choose the best information, enabling you to make decisions while feeling less overwhelmed and overloaded in the process.  We believe clarity and focus will move you forward in your business journey. We also discuss our own struggles at times and offer several tops so you can move past all of the marketing (mis)information and slide behind the driver's seat and start marketing with purpose and vigor. Quick QuotesWhen I first became an entrepreneur, I thought I had to do everything. That's one of the reasons why I talk about distractions and information overload a lot. I really felt it at a significant level when I first got started. I believed that business building was a sprint, not a marathon. If you believe that things are quick and that you're behind, it's a good time to take a step back and say, no, I'm not behind. It's that building a business is difficult, and it takes time and I need to be consistently marketing and showing up. - Jen We pivoted last year. We started this new business, and we had come up with a design. It continues to evolve as you work through a perfecting process. You have to give yourself grace to say, I'm going to be learning. Even if you have done things similar in the past, each new thing requires that you work through it. So give yourself grace, understand that it's a learning process, and it's going to take time to perfect the process. - Shelley Connect with Ushttps://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q?sub_confirmation=1 (Subscribe on YouTube) to join us live Thursdays at 10 AM (Pacific/Los Angeles) https://fostergrowth.activehosted.com/f/3 (Subscribe to our newsletter) to get all the latest marketing news (emails about 2x/mo.) https://app.voiceform.com/to/s1blrgQ1wUiSycZd (Send us your marketing questions) — we would LOVE to answer your questions during a show! Amazing Free Resourceshttp://visibility.agkmedia.studio/ (Visibility for Your Podcast): Get your podcast seen and heard in as many places as possible!  https://u.epiphanycourses.com/p/podcasting-for-busy-business-owners (3 Mistakes Podcasters Make): Free course! How to Adjust Your Marketing Strategy to Save Your Sanity (And Your Business) Related Contenthttps://womenconquerbiz.com/procrastination-in-business/ (Why Procrastination in Business Isn't About Great Time Management (podcast)) https://womenconquerbiz.com/starting-a-business-project/ (Why Before Starting a Business Project You Must Have Great Clarity (blog)) https://womenconquerbiz.com/perfectionism-in-business/ (Why Perfectionism in Business Stifles Brand Growth (blog)) How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver...

Should I Create a Course to Expand My Brand and Business? Episode SummaryHave you been thinking about creating a course or two to expand your brand and increase revenue in your business? Is it the right time? Is it the right move for you? Join our conversation to find out who should be producing courses and why, and what the best methods are for building and selling courses. We'll share the simple steps to designing and generating digital courses to transform your ideal clients and increase your impact and income.Summary paragraphs Live Streaming at 10 AM Every ThursdayWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Related Episodes & Contenthttps://womenconquerbiz.com/why-is-content-planning-important/ (Why is the Content Planning Process Super Important in 2022?) https://womenconquerbiz.com/content-planning-strategies/ (How to Perfectly Execute Your Content Planning Strategies in a Fabulous Way (And Stay Sane in 2022)) https://www.podpage.com/?via=agkmediastudio (Podpage) How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!

5 Most Effective Organic Digital Marketing Strategies Digital Marketing Strategies SummaryEvery entrepreneur and small business owner needs effective digital marketing strategies that are easy to implement and work for any stage of business. What are the top 5 digital marketing strategies that will get your online presence seen by millions of people and get you more leads and sales? Take your online presence to the next level when you optimize your website, improve your blogging SEO, consistently engage in social media marketing while producing helpful and informative content regularly. We'll share simple ways to use key digital marketing techniques to reach more leads and increase your revenue. We are live streaming on YouTube, Facebook, and LinkedIn Thursdays at 10 AM (Pacific/Los Angeles). Subscribe today! Join Us At 10 AM PST ThursdaysWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Amazing Free Resourceshttp://visibility.agkmedia.studio/ (Visibility for Your Podcast): Get your podcast seen and heard in as many places as possible!  https://u.epiphanycourses.com/p/podcasting-for-busy-business-owners (3 Mistakes Podcasters Make): Free course! How to Adjust Your Marketing Strategy to Save Your Sanity (And Your Business) https://bit.ly/WCB-121 (Marketing Freedom: Get the Right Marketing Tools to 10x Your Business): This free 10-page handout will walk you through the key questions you need to answer to find the best marketing tools to support your business. Curious About Livestreaming? https://womenconquerbiz.com/livestreaming/ (Read Shelley's Wonderful Livestreaming Article) Related Blog Postshttps://womenconquerbiz.com/digital-marketing-tools-for-small-businesses/ (Absolute Best Digital Marketing Tools) https://womenconquerbiz.com/content-planning-strategies/ (Execute Your Content Marketing Strategy) https://womenconquerbiz.com/website-ownership-details/ (What No One Tells You About Website Ownership) How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!

Business Visibility Episode SummaryAre you ready to boost your business visibility? It's important to be active in communities to reach a new audience, increase brand awareness, and build relationships that will help you grow your business.  Which forms of community engagement can help grow a business the most? How can you quickly find communities related to your niche and effectively engage as a member? We share simple steps for working within a community that is aligned with your values. You'll spark opportunities to share your expertise while you inspire trust in your abilities to provide high-quality, consequential service to potential clients. Live Streaming at 10 AM Every ThursdayWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Related Episodes & Contenthttps://womenconquerbiz.com/women-teen-entrepreneurs/ (Teen Entrepreneurs Find Pandemic Silver Lining (podcast episode)) https://womenconquerbiz.com/clickfunnels-review-2022/ (ClickFunnels Review (blog post)) How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!

Have you ever wondered how to repurpose content without wasting hours of your day? Us too. The main idea behind repurposing content is to take something you've created and share it in a new way to give it new life. The hard work of the original creation is already done and there are a few other benefits for repurposing content including: reaching new audiences, reinforcing your message, and improving organic visibility. We'll share simple steps for creating content that can easily be repurposed in other formats and the strategies we use to multiply and leverage your original work. Live Streaming Thursdays at 10 AM PacificWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). Send Us Your QuestionsWe'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Register for The More You Glow Serieshttps://www.eventbrite.com/o/the-more-you-glow-series-by-rational-unicorn-legal-16664809769 (Entire Series: the More You Glow) https://www.eventbrite.com/e/essential-digital-marketing-strategies-tickets-240774421777?aff=ebdsoporgprofile (Register of Jen's event, Essential Digital Marketing) How to Self Publish on Amazonhttps://www.youtube.com/watch?v=mYcP8NaOgYs (Shelley and Toby's breakdown on repurposing content to publish a book) Free Download: Visibility for Your Podcasthttp://visibility.agkmedia.studio/ (Get your podcast seen and heard in as many places as possible!) Related Contenthttps://womenconquerbiz.com/rational-unicorn/ (Michael Jonas (The Rational Unicorn) podcast episode) https://womenconquerbiz.com/clickfunnels-review-2022/ (ClickFunnels review blog post) How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!

Marketing Tools Episode SummaryThe best marketing tools help you to reach a wider audience, stay in touch with your customers, connect with prospects, and grow your business.  But with so many marketing tools available, it can be hard to know where to start. Or, maybe you got started and the pieces don't *quite* feel like they're fitting together.  We'll share simple steps for finding the RIGHT marketing tools to meet your goals, our marketing tool recommendations, the ones we use ourselves, and recommend to our clients.  This is a great overview that helps you get started on the right foot. We also discuss Shopify's commerce reports, and the transformation of how people buy (and how you need to sell).  Live Streaming Thursdays at 10 AM PacificWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). Send Us Your QuestionsWe'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Shopify's Commerce Reporthttps://www.shopify.com/research/future-of-commerce (Roadmap to the Future of Commerce) (Shopify) https://www.shopify.com/research/future-of-commerce/future-of-ecommerce (Future of eCommerce) (Shopify) https://www.shopify.com/research/future-of-commerce/future-of-retail (Future of Retail) (Shopify) Free Marketing Tools Worksheethttps://fostergrowth.thrivecart.com/marketing-freedom-worksheet/ (Marketing Freedom: Get the Right Marketing Tools to 10x Your Business). This free 10-page handout will walk you through the key questions you need to answer to find the best marketing tools to support your business.  Related Contenthttps://womenconquerbiz.com/create-consistent-content/ (Create Consistent Content for Your Small Business in 2022) https://womenconquerbiz.com/online-payment-process/ (Are Payments and Marketing Related?)  https://epiphanycourses.com/social-media-trends/ (15 Epic Social Media Trends for 2022) How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!

We're excited to announce a new show format and exciting changes to the show. The biggest things you'll get are two hosts (twice the knowledge!), a fun format, and we've made it easier than ever to ask us questions before, during, and after the show. This week, we talked a lot about shoppable posts (interactive posts to help you sell your products) using video, and the easiest ways to get started not only creating content once but creating a repeatable process so you'll be connecting with customers on an ongoing basis. Changes to the Women Conquer Business ShowJen's podcasting with cohost Shelley Carney, who she met at the She Podcasts Live event last October. They're combining their knowledge of marketing and live streaming to help you get your marketing messages out as quickly as possible. We are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Shoppable Social Postshttps://newsroom.pinterest.com/en/post/introducing-pinterest-tv (Pinterest TV) https://firework.com/us/ (Firework) (shoppable posts on your website) Information about https://stories.google/ (web stories) https://affiliate-program.amazon.com/influencers (Amazon Influencer) https://www.amazon.com/live (Livestreaming on Amazon) Task Management Tools to Stay on Top of Your Goalshttps://culturedcode.com/things/ (Things 3) (Mac only) https://monday.com/ (Monday.com) (robust project management software) Related Blog Postshttps://epiphanycourses.com/tiktok-for-small-business/ (TikTok for Small Business: 6 Easy Steps to Your Short Form Video Strategy) https://epiphanycourses.com/content-marketing-ideas/ (Grow Your Business with These 3 Content Marketing Ideas) https://womenconquerbiz.com/content-planning-strategies/ (How to Execute Your Content Plan) How the Show Gets DonePodcast hosting: https://captivate.fm (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com (Women Conquer Business Marketing consultancy) https://epiphanycourses.com (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!