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Cody Landefeld from Mode Effect discusses Mode Effect's evolution into a full-service ecommerce agency, emphasizing customer care and technical strategies.
Cody shares insights on customer care, team investment, and the future of online shopping with AI's role in ecommerce.
In episode 18, we have Cody Landefeld join us to talk about WooCommerce scaling, Storefront 2.5 and meetups.
In episode 18, we have Cody Landefeld join us to talk about WooCommerce scaling, Storefront 2.5 and meetups.
In this podcast we chat about content and your online store, how Cody and his agency is preparing for Gutenberg, a quick look at WooCommerce 3.3 and more.
Cody Landefeld is the co-founder and director of Mode Effect, a company that specializes in WooCommerce. In this episode we talk about how he and his company built those Disney quizzes that are so addicting. On top of that, we discuss working with Enterprise level clients like Disney and of course, e-commerce. This episode kicks […] The post Cody Landefeld & Mode Effect appeared first on How I Built It.
In this episode we interview Mode Effect's own Cody Landefeld about design trends for ecommerce that help engage users, show off products, and help drive revenue. Cody is a massive figure in WordPress and ecommerce through his agency Mode Effect and through various efforts and thought leadership in the WordPress community. If you're looking for ways to engage users and boost revenue on your ecommerce site, listen to this podcast!
While it's not a platform I'm intimately familiar with, Woo Commerce is gaining market share fast. By some estimates, it's approaching 30-40% of online shopping carts. Largely because Wordpress powers approximately 26% of the web. In this episode, we dive into Woo Commerce and some general conversion boosters for any site owner. Cody Landefeld is the founder of Mode Effect and a Woo Commerce and conversion expert. Here's a look at what Cody and I dive into: - Why Woo is exploding. - New Woo developments and what merchants are a good fit for Woo. - 3 Conversion tips every site owner needs to consider? - 4 eCommerce design trends to amplify sales. - How to add the human element to your shopping experience. - How to build a sales funnel for eCommerce. - More! Want to learn more about Mode Effect? Check out their 5 Key Considerations for Optimization and Redesign.
We have a great discussion here with Cody Landefeld, co-founder of Mode Effect, a WordPress ecommerce agency that has worked with Fortune 500 companies. We talk with Cody about some of the difference between a regular web project and an eCommerce web project. What should you be preparing for with eCommerce that is different from regular web development? You can learn more about Cody at https://modeeffect.com/ ================== Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting. Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount. ================== Table of Contents for Episode 164 0:00 Podcast intros. 2:55 WordPress News Story #1: Logging Into WooCommerce.com Now Requires a WordPress.com Account https://wptavern.com/logging-into-woocommerce-com-now-requires-a-wordpress-com-account 9:29 WordPress Story #2: Content Injection Vulnerability in WordPress 4.7 and 4.7.1 https://blog.sucuri.net/2017/02/content-injection-vulnerability-wordpress-rest-api.html 16:45 WordPress Story #3: WordPress Telemetry Proposal Addresses Long-Standing Privacy Concerns as GDPR Compliance Deadline Looms https://wptavern.com/wordpress-telemetry-proposal-addresses-long-standing-privacy-concerns-as-gdpr-compliance-deadline-looms 23:02 What are things that clients do not realize about the preparation involved in an ecommerce project? 28:00 What components differ between a marketing website to an ecommerce site? 32:00 Jonathan's recommendation for an ecommerce store with zero track record (aka a brand new site with an inexperienced site owner). 34:58 Cody's opinion on first-time ecommerce businesses, and what he asks prospects to determine if WooCommerce is a good fit for them. 40:01 How content and product stories fit into driving traffic to an ecommerce site. 42:28 How email marketing can help build anticipation for a product launch. 46:21 What things take ecommerce site owners by surprise? 49:36 Which platforms and secondary channels should an ecommerce store have products on in addition to their website? 52:37 Advice for intertwining a bricks and mortar store and online store? 58:46 Thoughts on ecommerce and mobile. 1:01:44 Podcast outros. =================== Links mentioned during the show: Your Website Isn't Field of Dreams https://www.lockedowndesign.com/your-website-isnt-field-of-dreams/ Jimmy Beans Wool https://www.jimmybeanswool.com/class.asp =================== Find bonus content for this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/164-ecommerce-website-vs-regular-website/ =================== Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast
Matt Report - A WordPress podcast for digital business owners
Today I sit down with Cody Landefeld of CodyL.com fame. You may be familiar with the User Experience of a website or app, but what about your business? That’s what we’re focusing on today. How do clients interact with us from the pre-sale, to the mid-project, all the way down to support phase? It might mean WordPress isn’t the answer for them. Yikes. Let’s dive into today’s show and soak up all of the great knowledge Cody has to offer. (more…)
Matt Report - A WordPress podcast for digital business owners
Today I sit down with Cody Landefeld of CodyL.com fame. You may be familiar with the User Experience of a website or app, but what about your business? That's what we're focusing on today. How do clients interact with us from the pre-sale, to the mid-project, all the way down to support phase? It might mean WordPress isn't the answer for them. Yikes. Let's dive into today's show and soak up all of the great knowledge Cody has to offer. Interview with Cody Landefeld Listen to the audio version Want to listen to me on iTunes? Matt Report on iTunes. Important slides by Cody If you're building more involved client sites or applications, check out this presentation. [slideshare id=35600069&doc=uxforwordpresplatforms-140607104240-phpapp02] Besides listening to this podcast, you will find this presentation useful for your business. [slideshare id=26629896&doc=building-your-start-up-with-wordpress-130927151833-phpapp02] ★ Support this podcast ★
WPwatercooler streamed live with a panel from WordCamp Los Angeles 2013. We rounded up some of the brightest names in WordPress from the camp and got them on the show to talk shop and share their experiences. Due to low bandwidth issues at the event the video cut out at the beginning of the discussion.Many of regulars and past guests that have been on the show will be speaking at the event, here is our compiled list:* Cody Landefeld – Building your start-up with WordPress, Business Panel Discussion* Jeffrey Zinn – Business Panel Discussion* Mike Schroder – Command Line Workshop* Sarah Wefald – What is a child theme, and why/how should I use one?* Sé Reed – DIYWP: Making WordPress Work for Your Small Business* Steve Zehngut – Underscores – The only theme that matters* Suzette Franck – You’re Live! …Now What?: Post Launch Setup Process and Procedures* Wes Chyrchel – Setting Client Expectations in WordPress Web Development* Scott Bolinger – Lesser known but super hip responsive design tricks* Chris Lema – Keynote: The Commoditization of Intellect* Jason Tucker – Improving support documentation by using video in the dashboard. See acast.com/privacy for privacy and opt-out information.
Mobile Responsive WordPress – Today we are joined with Suzette Franck, Elizabeth Shilling, Patrick Raul, Jon Brown, Dave Jesch, Steve Zehngut, Cody Landefeld, Wes Chyrchel, Chris Lema and Jason Tucker.Jon goes in to explain how responsive and mobile are different.Elizabeth mentions that a lot people use their sites as mobile.Jon wants the difference between a responsive site and mobile site known and that they are different.Wes gives the benefit of using responsive as mobile ready site.Steve Zehngut speaks to his clients regarding their site in terms of how the site will be viewed.Cody Landefeld asks the group what they think of the saying, “There’s no need to do a mobile site, if you’re not doing it responsive you’re not doing it right?”Steve mentions how it depends on the project.Patrick agrees, that’s about 95% of the projects.Chris shares his take regarding it being an information/architectural question, not a visual question.Jon describes how he thinks of it as a user experience issue, provides an example of an airline’s needs.Wes brings up picking an app from your phone an asking, what’s the WebApp equivalent?OmniGraffle is mentioned and discussed.Steve shares his opinion regarding OmniGraffle's web knockoffs.Wes suggests creating a distinction by asking, would this be better as an app, an web app or an website?Cody provides an overview of his take regarding what factors distinguish whether an app or web app is required.Wes mentions how we are far from being ready for using responsive completely.Flexbox was mentioned.Cody asks “How is responsive now a prerequisite for a plugin you’re using on a marketing site?”Discussion ensued about images and responsive plugins, specifically sliders.Jon mentions how he writes plugins with responsive in mind, yet brings up the point that it can’t always be like that. He asks what others are doing?Suzette Franck uses images Percentages on the width and fonts as ems.Steve brings up the issue of outside media that clients are using.Wes shares a strategy to deal with clients adding info to their site from their phone, while still maintaining responsiveness.Jon breaks down the plugins of which plugins are more likely to handle responsiveness.Steve adds more info regarding media players and responsiveness; shares the struggle that it is to make some players responsive.Jon gives his take on other plugins. Suggest that the repo have tags at to which plugins are responsive or not.Wes brings up how some clients aren’t interested in responsiveness.Strategies are shared to deal with the client using responsiveness in their site design.How much site traffic from mobile is brought up and discussed. More and more traffic is from mobile vs. desktop.Chris mentions a housing application web app program that he oversees at Emphasys and speaks about how much mobile has taken over.Steve mentions the importance of Google Analytics and how it can be used as a marketing tool.Cody mentions handling clients' expectations and questions giving the client everything they ask for versus providing guidance for the clients.First page mobile, Scott, running promotion for 50% off; design a landing page for your website that is very mobile specific. See at Chrislema.com, great to get the site visitor info they need to.Suzette makes the point that it’s important to have a link to bring up the full version of the site, when looking at mobile.Wes mentions Content from