Podcasts about WooCommerce

Tourists flew in for the World Cup and went viral filming trips to Buc-ee's and Waffle House. Rick Watson and Jessica Lesesky unpack what that attention is actually worth, then move to two bigger bets.The Watson Weekly Weekend episode is sponsored by Avalara. Its Agentic Tax and Compliance automates behind-the-scenes work for ecommerce brands, enabling accurate checkout tax calculation, clearer tariff and duty visibility, and fewer customer surprises. Avalara integrates with platforms like Shopify, BigCommerce, and WooCommerce. Learn more at avalara.watsonweekly.comOpenAI is selling ChatGPT as an ad platform, with claims of 900 million weekly users and a target of a $100 billion ad business by 2030. The pitch is conversational intent. The problem is everything the older platforms already learned the hard way about guardrails, minors, and regulated categories.Then Shopify Editions Spring 2026, where the catalog is suddenly the whole strategy. Shopify wants to be the feed AI shopping agents read from, and Shop Pay is now available on any platform, anywhere. Rick makes the case that this is Shopify finally aiming at Amazon#watsonweekly #bucees #wafflehouse #worldcup #openai #shopify #ShopifyEditionsSpring2026

Shopify wants to be the checkout layer under every AI agent, and its Spring 2026 edition shipped 150-plus updates to prove it. Meanwhile air freight spot rates climbed 41% year over year while demand grew 4%. Somebody is paying for that gap.Shopify Spring 2026: building the plumbing for agents Checkout now runs inside Microsoft Copilot, paid with Shop Pay. There's a universal commerce protocol built with Google. A new agentic commerce plan lets brands sell across ChatGPT and the Shop app without ever being on Shopify. Native B2B is getting pushed down to every plan, aimed at a $36 trillion market. The bet is clear: own the merchant-of-record layer before the agents do.Kimberly-Clark: $3 billion to fix the supply chain Two years into a five-year productivity program. CFO Nelson Urdaneta points to simpler manufacturing, a redrawn distribution network, and more automation. A $1 billion automated DC is going into Beech Island, South Carolina, plus an advanced plant in Ohio. The Kenvue merger closes in the back half and lets them pack trucks tighter by mixing heavy and high-volume goods.Amazon's Peter DeSantis at VivaTech: AI is nowhere near done DeSantis says models need to get 100 to 1,000 times more efficient before they're genuinely useful. The next leap comes from speed: a 40-millisecond reaction time to match human conversation. His fix is a flywheel where chips and models get designed together to drop cost and lift performance.Air freight: 41% up on 4% demand Spot rates hit $3.40 per kilo in May. Surcharges, fuel swings, and Middle East instability are doing the work, not volume. Northeast Asia is up 39%, Southeast Asia up 33%, and Europe to North America has softened. Most of that cargo is data center hardware and semiconductors.The Investor Minute contains 5 stories this week.The Watson Weekly is sponsored by Avalara. It works with platforms like Shopify, BigCommerce, and WooCommerce, helping teams manage compliance faster and scale with confidence. Learn more at avalara.watsonweekly.com.

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Affiliate vs. Google & Meta - Bestandskunden / Neukunden - Earning per Click / EPC - Fairness - Granulares Tracking - Last Click Attribution & Storno Quote - Vergütung - Wertschätzung

In dieser Folge des Onlineshop Geflüster Podcasts geht es um eine Zahl, auf die sich viel zu viele Shopbetreiber blind verlassen: den ROAS aus dem Meta Werbeanzeigenmanager. Diese Zahl lügt aus mehreren Gründen. Cookie Banner, iOS Restriktionen und Adblocker sorgen dafür, dass ein Teil der Conversions gar nicht erst ankommt. Gleichzeitig schreibt Meta sich Bestandskunden Käufe gut, die mit der eigentlichen Neukundengewinnung nichts zu tun haben. Das Ergebnis ist ein verzerrtes Bild, auf dessen Basis du Budgetentscheidungen triffst. Du erfährst, warum die einzig belastbaren Zahlen in deiner Gewinn und Verlustrechnung stehen, was es bedeutet einen Neukunden Break Even reinzuholen und warum das oft die smartere Strategie ist, und am konkreten Beispiel einer Kundin, wie ein stagnierender unprofitabler Shop in zwei Monaten auf 100.000 Euro Monatsumsatz gekommen ist, ohne dass sich am Meta ROAS irgendwas verbessert hat. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

TikTok Shop moved $4.4 billion in beauty and wellness. Saks wants $9 billion by 2030. Castle claimed $1.4 billion and was worth $16 million. This week is about which numbers actually hold up.Three companies put big figures on the table. Only one of them earned it, and even that one comes with an asterisk. Rick Watson and Nick Kaplan have a thought provoking conversation on these 3 stories. TikTok Shop: reach without trustRoughly $4.4 billion in wellness and beauty sold since the 2023 launchBrand executives call it a "mafia" because of the traffic it forces through them. The honest scorecard is the halo it throws onto Amazon and Ulta, not the checkouts happening inside the appAwareness is the strength. The weakness is trust: missing shipping confirmations, sellers you can't place, a buying experience that still feels provisionalThe Watson Weekly Weekend edition is sponsored by Avalara. Its Agentic Tax and Compliance automates behind-the-scenes work for ecommerce brands, enabling accurate checkout tax calculation, clearer tariff and duty visibility, and fewer customer surprises. Avalara integrates with platforms like Shopify, BigCommerce, and WooCommerce. Learn more at avalara.watsonweekly.comSaks Global: out of bankruptcy, into a targetA Texas court approved the Chapter 11 exit plan. Debt cut 75% to about $1.2 billion$500 million in fresh financing, paired with a mandate to reach $9 billion in GMV by 2030The model that got Saks here is still intact: leveraged, low-margin, carrying expensive real estate. And the vendors who went unpaid earlier this year are not feeling generousCaaStle (Gwynnie Bee): a $1.4 billion fictionThe rental subscription business once known as Gwynnie Bee was sold as a $1.4 billion company. The real number was around $16 millionFounder Christine Hunsicker admitted to securities fraud in MarchThe part that should worry everyone: professional investors and auditors missed invented financials. One investor was reportedly paid off to stay quiet, and audit documents from a recognizable firm were falsifiedWhat ties these together is how cheap a number is to produce and how hard the thing underneath it is to fake. TikTok has the reach but hasn't built the trust. Saks has the target but not yet the model to hit it. CaaStle had neither and sold the story anyway. The question worth sitting with: how many of the valuations you read this week are closer to Saks, and how many are closer to CaaStle?

The conversation focused on the integration between WooCommerce and YouTube, enabling merchants to showcase and sell products directly through their YouTube channels. We discussed how the Google for WooCommerce plugin simplifies syncing WooCommerce inventory with YouTube, allowing product overlays within videos and store tabs on channels. The discussion explored the importance of authenticity and trust in influencer marketing, YouTube's role as a powerful search and shopping platform, and practical requirements for using these features. A key theme that emerged was making social commerce accessible and streamlined for merchants. Go listen...

Most SaaS founders in the messy middle are making the same expensive mistake — building first and validating never. In this episode, Jeff Mains sits down with Corinne Kavanagh, founder of CAC Media & Publishing and former Microsoft Azure Data team contributor (part of a team that drove $500M+ in revenue with 76% YoY growth), to unpack what it actually takes to scale past the growth plateau.Corinne shares why your top-of-funnel obsession may be quietly killing your growth, how to validate demand before writing a single line of code, and why a fractional CMO may be the smartest hire you're not making. She also introduces her CARE re-engagement method, her SaaS Marketing Playbook, and the SCALE framework for building an AI-first marketing department without homogenizing your brand.If your business is growing and suffocating at the same time, this episode is for you.Key Takeaways0:24 — Welcome & episode framing: Why the messy middle is where most SaaS companies stall out3:22 — Guest intro: Corinne Kavanagh, founder of CAC Media, fractional CMO firm for SaaS & tech companies4:10 — Startups vs. enterprise: What big companies do differently — and what smaller companies can learn from retail validation models5:12 — Feature prioritization trap: Why founders rush to build before validating demand, and how to use micro-testing ($5–$10 ad spend) to validate before committing resources15:30 — Pre-development checklist: ICP study → messaging tests → distribution partner conversations → pricing research → competitive analysis17:09 — Competitor vs. customer time allocation: Why founders should be "in all channels" — and how AI tools can automate competitive monitoring23:04 — AI modernization in marketing: Efficiency gains without sacrificing brand authenticity — plus the importance of an AI use policy23:49 — Early churn warning systems: The retention play most SaaS teams ignore — and how to re-engage customers before they leave24:24 — The CARE Method: Corinne's re-engagement framework for growing lifetime value and sealing the leaky bucket25:08 — Account-based marketing (ABM): Why a focused list of 100 ideal accounts beats a massive TAM for execution27:01 — Growth plateaus: How to read your revenue chart — what "bubbles" mean vs. a flat line, and what each signals about your acquisition and retention engines29:48 — Aligning marketing, product & sales: Breaking down the wall between sales and marketing through co-invention, shared messaging, and CMO-level integration40:38 — The SCALE Framework: How to build an AI-first marketing department without producing brand slop45:24 — #1 marketing shift for 2026: Stop running your company — start building systems that run it for youTweetable Quotes"You can beat everyone else to market — but if your customer is not ready and chomping at the bit to buy it, it doesn't matter." — Corinne Kavanagh"Stop thinking about top of funnel only. Retention is half the story, and most SaaS companies are ignoring it." — Corinne Kavanagh"A consultant does a drive-by. They drop strategy and leave. That's not how you actually scale." — Corinne Kavanagh"If you're in the feature rat race, step back. Ask yourself: am I creating a category, or just chasing competitors?" — Corinne Kavanagh"Your marketing team should feel responsible for the P&L — not just the pipeline." — Corinne Kavanagh"Don't give sales a playbook and say 'go sell it.' Alignment has to be co-invention, or no one buys in." — Corinne Kavanagh"The most dangerous thing you can do with your runway right now might be shipping the next great feature." — Jeff Mains"Pretend you have a $200M company. What would you stop doing that you're doing right now?" — Corinne KavanaghSaaS Leadership Lessons1. Validate demand before you build — always. Retail companies won't spin up a new product line without marketplace testing. SaaS founders should apply the same discipline. Run micro-ads ($5–$10), talk to a pre-engagement cohort, and confirm that desire is "fiery enough to click the buy button" before writing a line of code.2. Your leaky bucket is as dangerous as an empty funnel. Pouring money into top-of-funnel while ignoring churn is a losing strategy. Build early churn warning systems using platform data (login frequency, monthly active users) and re-engage customers proactively before they silently leave out the back door.3. Bring marketing into R&D — not just into launch. Marketing shouldn't receive a finished product and be told to "figure out how to message it." A CMO-level voice in early R&D conversations means better competitive analysis, more relevant feature decisions, and messaging that actually lands in the marketplace.4. Break down the wall between sales and marketing. The old grudge match — "sales can't close our leads" vs. "marketing gives us garbage" — is a systems failure. Solve it through collaborative co-invention: shared meetings, shared messaging, and shared accountability for what's working.5. Category creation beats feature competition. If you're in a feature rat race with competitors, you've already lost the game. Step back and ask: how do we position ourselves so far apart from the competition that comparison becomes irrelevant? Companies like WooCommerce and GoDaddy didn't win by having more features — they won by creating new categories.6. Systems are your most important 2026 marketing investment. The #1 shift every SaaS founder needs to make: stop running the machine manually. Build systems around what's consuming your time, project forward to what a 100X customer base would require, and install those systems now. That's what gets you out of the messy middle for good.Guest Resourcescc@cac-media.comhttps://cac-media.comhttps://www.linkedin.com/in/corinnefss/https://www.instagram.com/corinnecava/https://twitter.com/Corinne_C_WAEpisode SponsorThe Futureproof Series - https://www.youtube.com/playlist?list=PLfkXKUPZ5xuOqMPR7_gzGybncTtavyR1NThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/SaaS Fuel ResourcesWebsite - https://championleadership.com/Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/Twitter - https://twitter.com/jeffkmainsFacebook - https://www.facebook.com/thesaasguy/Instagram - https://instagram.com/jeffkmains

In dieser Folge des Onlineshop Geflüster Podcasts geht es um eine Ankündigung von der Google IO, die in den nächsten Jahren großen Einfluss auf den E-Commerce haben wird: den Google Universal Cart. Google baut einen persistenten Warenkorb über sein gesamtes Ökosystem, also Search, Shopping, Gemini, AI Overviews und YouTube. Was ein Nutzer dort reinlegt, bleibt drin und kann später überall abgeschlossen werden, entweder direkt über Google Pay oder im Shop des Händlers. Du erfährst, warum saubere Produktdaten in deinem Google Feed dadurch noch wichtiger werden, welches Szenario auf Händler zukommen könnte die Aufmerksamkeit über Google Shopping einkaufen und dann gegen andere Händler um genau diesen Warenkorb bieten müssen, und warum Kundenbindung über Newsletter, App und Community in diesem Umfeld zur eigentlichen Verteidigungslinie wird. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

In dieser Folge des Onlineshop Geflüster Podcasts geht es um eine Situation, die ich regelmäßig sehe: ein Produkt, das sich auf Messen, Marktplätzen oder im Ladengeschäft gut verkauft, aber über den eigenen Shop einfach nicht in die Gänge kommt. Das liegt fast nie am Produkt. Es liegt daran, dass im Onlinehandel andere Spielregeln gelten und die meisten, die den Shop nebenher betreiben, zu viele Dinge gleichzeitig machen, ohne je eines davon wirklich durchzuziehen. Du erfährst, warum ein bewiesenes Produkt die beste Ausgangslage für einen funktionierenden Shop ist, was es wirklich braucht um auf 50k bis 100k Monatsumsatz zu kommen, und warum mehr Kanäle in dieser Phase fast immer weniger Wachstum bedeuten. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

This week on the Watson Weekly weekend edition, Rick Watson and Jessica Lesesky discuss: Shopify pushes its buyback to $5 billion while every other tech giant pours cash into AI. We ask the obvious question: built for the AI era, or built for the next earnings call? Then Apple's new Siri arrives at WWDC running on Google Gemini, a roughly $1 billion-a-year arrangement that sits next to the $20 billion Google already pays to be Apple's default search. And Anthropic drops a memo on three possible AI futures on its way to an IPO, with Rick putting the whole thing on an 18-month-to-two-year clock. The Watson Weekly Weekend episode is sponsored by Avalara. Avalara integrates with platforms like Shopify, BigCommerce, and WooCommerce. Learn more at avalara.watsonweekly.com

In dieser Folge des Onlineshop Geflüster Podcasts sitze ich mit Tobi, Geschäftsführer und Vertriebsverantwortlichen bei uns, im Auto auf dem Weg zu einem Shooting. Tobi hat in den letzten Jahren tausende Erstgespräche mit Shopbetreibern geführt, quer durch alle Branchen und Umsatzgrößen. Was er immer wieder sieht: nicht fehlendes Wissen ist das Problem, sondern fehlender Fokus. Wir sprechen darüber, warum so viele Shops stagnieren obwohl Content, Produkt und Community stimmen, warum endlose To-Do-Listen und neue Ideen der schnellste Weg zu gar nichts sind, und was passiert wenn man sechs Monate wartet bis der Shop "perfekt" ist, während der Mitbewerber einfach loslegt. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

It's June 8th, 2026, and Rick Watson breaks down the week's e-commerce news with his usual habit: put the press release down and look at the calendar.This week: Amazon yanks Prime Day forward to June 23rd–26th and blames the World Cup and America's 250th birthday. Rick isn't buying it. With Q2 closing June 30th and a nervous consumer pulling back, this looks like a P&L decision aimed squarely at Walmart's grocery turf.Then FedEx Freight starts trading on its own as FDXF and the new CEO promises to "leapfrog" the competition. The stock closed down 7% on day one. Rick stress-tests that word against the actual target: 15% operating margin by 2029, up from roughly 12 today. That's catching up, not leaping.This week's episode is sponsored by Avalara. It works with platforms like Shopify, BigCommerce, and WooCommerce, helping teams manage compliance faster and scale with confidence. Learn more at avalara.watsonweekly.com.Plus Anthropic's confidential IPO filing and why "confidentially" is the word everyone's skipping. The growth is real and genuinely insane, but most of the eye-popping numbers are run rate, the real annual figure is $10 billion, and the gross-margin question under 5 gigawatts of Amazon-funded compute is the one nobody can answer yet.And the ShipStation Global merger: WEX and Auctane combine into a 3-billion-shipment Thoma Bravo roll-up. Rick's read on whether welding a freight desk to label-printing software actually holds together.

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Awin Roundtable & Think Tank Berlin - Commerce Content - Feed-Qualität / Produktdaten-Feed - Last-Click Attribution - LLMs / Large Language Models - Preisvergleich - Streichpreise

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir über einen der häufigsten blinden Flecke von Gründern: Du bist oft so tief in deiner eigenen Brand drin, dass du den Wald vor lauter Bäumen nicht mehr siehst und dir alles komplett logisch erscheint. Dadurch wird die Kommunikation im Shop und in den Werbeanzeigen aber häufig viel zu komplex für Nutzer, die auf Social Media extrem beschäftigt sind und nur eine winzige Aufmerksamkeitsspanne haben. Ich stelle dir heute den „Tante-Erna-Test“ vor. Finde heraus, warum du komplexe Sachverhalte extrem simpel herunterbrechen musst und wie dir ein gezielter Blick von außen dabei hilft, deine Besucher in wenigen Sekunden richtig abzuholen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Rick Watson and Jessica Lesesky sit down to unpack a busy stretch across tech, shipping, and commerce. They open with Anthropic's confidential IPO filing, submitted to the SEC on June 1st, and what it signals about the AI lab's trajectory. After a $65 billion Series H that pushed its valuation to $965 billion, Anthropic now sits ahead of OpenAI on that measure, and Rick and Jessica dig into how it got there: a revenue run rate that climbed from roughly $10 billion a year ago to about $47 billion by May 2026, helped by a developer-first bet through Claude Code that has made it a serious contender for enterprise spend.The Watson Weekly Weekend episode is sponsored by Avalara. Its Agentic Tax and Compliance automates behind-the-scenes work for ecommerce brands, enabling accurate checkout tax calculation, clearer tariff and duty visibility, and fewer customer surprises. Avalara integrates with platforms like Shopify, BigCommerce, and WooCommerce. Learn more at avalara.watsonweekly.comFrom there the conversation turns physical. USPS and DHL have signed a multi-year contract valued at well over $10 billion, with DHL handling pickup, sorting, and transport while USPS covers final-mile delivery. It lands at an awkward moment for the Postal Service, which posted a $9.5 billion loss in fiscal 2025 and whose Postmaster General has warned of a possible cash crisis within a year absent action from Congress.The last segment covers Salesforce's push to wake up a commerce cloud that had been growing under 2%. The reported Contentful acquisition (somewhere in the $1 to $1.5 billion range) fits a long pattern that runs through MuleSoft, Tableau, Slack, and PredictSpring. Rick and Jessica close on whether the integrated Agentforce suite can hold up against focused players like Shopify.

Bestes Hello E-Mail Angebot über diesen Link: https://hello-email.com/?r=berend In dieser letzten Folge des Onlineshop Geflüster Podcasts spreche ich mit Florian über die Kehrseite von KI und was das konkret für dich als Shopbetreiber bedeutet. Florian gibt einen nüchternen Überblick: Energieverbrauch und Wasserverbrauch der Rechenzentren, die wirtschaftliche KI-Blase, Arbeitsplätze die in den nächsten Jahren wegfallen, und warum bedingungsloses Grundeinkommen keine echte Antwort auf das Problem ist. Und trotzdem gibt es einen klaren Gewinner. Wer als kleines oder mittelgroßes Unternehmen jetzt auf KI setzt, kann in kurzer Zeit die gleiche Infrastruktur aufbauen, für die große Unternehmen jahrelang Mitarbeiter und Agenturen bezahlt haben. Wer das hingegen ignoriert, wird es schwer haben. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

✏️ Suscribirse https://www.youtube.com/watch?v=4ctXUc228nc Optimizar una web WordPress no va solo de activar un plugin de caché al final del proyecto. En este episodio 253 de Negocios y WordPress, la conversación gira alrededor de una idea mucho más útil: el rendimiento empieza en cómo construyes la web, en cuántas capas metes, en cómo mides, en qué recursos cargas y en si de verdad necesitas cada plugin, cada builder o cada script. Además, el episodio conecta ese enfoque con otra capa muy actual: la IA como apoyo para construir soluciones más directas, más limpias y menos dependientes de herramientas intermedias. Desde ahí salen dos temas que encajan muy bien entre sí: WPO para WordPress y una forma más madura de desarrollar con contexto, skills y conectores más potentes. WP Rocket como punto de partida para hablar de rendimiento real El episodio usa WP Rocket como puerta de entrada para aterrizar el tema del WPO en algo práctico y reconocible. La idea no es presentar la optimización como un ejercicio académico, sino como algo que afecta de forma directa a la usabilidad, al SEO, a la conversión y a la experiencia real del usuario. Una de las ideas que más se repiten es que herramientas como WP Rocket resultan útiles porque condensan muchas tareas habituales de rendimiento en una interfaz más simple: caché, retraso de scripts, optimización de carga y análisis de oportunidades sin obligarte a navegar por paneles mucho más técnicos desde el primer minuto. Eso no significa que el plugin lo resuelva todo por arte de magia. Lo que sí deja claro la conversación es que un buen plugin de rendimiento puede acelerar mucho el trabajo cuando detrás hay criterio técnico, especialmente en proyectos donde necesitas una mejora rápida, mantenible y comprensible también para otras personas del equipo o para el cliente. También aparece una idea interesante: el rendimiento no debe mirarse solo como “la web carga más rápido”, sino como una parte de la comunicación del sitio. Cuando una página carga mejor, distrae menos, es más clara y obliga a esconder menos cosas detrás de artificios innecesarios, normalmente también funciona mejor a nivel de negocio. El WPO empieza en el desarrollo, no en el parche final Uno de los mensajes más valiosos del episodio es que muchas webs llegan tarde a la optimización porque intentan arreglar al final decisiones malas que se tomaron al principio. Ahí entra una regla muy simple: no meter cosas que no hacen falta. La conversación insiste mucho en varios frentes: no añadir plugins por inercia no resolver con capas extra algo que puedes hacer de forma nativa no cargar recursos en páginas donde no se usan no diseñar primero una web pesada para intentar rescatarla después Ese criterio aplica a casi todo: sliders, mapas incrustados, formularios que cargan scripts en toda la web, animaciones que no aportan nada o builders que introducen más complejidad de la necesaria en proyectos sencillos. Aquí el episodio conecta muy bien rendimiento con estrategia. No se trata solo de “limpiar código”, sino de preguntarte si de verdad hace falta cada cosa que estás añadiendo. Muchas veces, una web mejora a la vez en velocidad, claridad y conversión simplemente porque elimina capas que nunca debieron estar ahí. También se recuerda algo muy útil para proyectos nuevos y para proyectos heredados: conviene medir mientras desarrollas. Si instalas un plugin importante, si metes WooCommerce, si añades una integración o si cambias una parte clave de la web, lo sensato es revisar ahí el impacto. Esperar al final para hacer una gran auditoría suele ser bastante peor que detectar los problemas por el camino. Caché, Time to First Byte, imágenes y recursos: el Pareto del rendimiento Cuando el episodio entra en la parte más técnica, el foco está en las mejoras que más impacto suelen dar con menos complicación. Y ahí el primer gran bloque es la caché. La explicación es muy clara: si puedes servir una página ya preparada en vez de obligar a WordPress a reconstruirla desde cero en cada visita, la respuesta mejora muchísimo. Por eso la caché de página sigue siendo uno de los pilares del WPO. A partir de ahí aparecen matices importantes, como las exclusiones necesarias en una tienda online o en páginas con partes dinámicas. Junto a eso, se comenta el Time to First Byte, la importancia de medirlo y de entender qué está tardando realmente antes de que el navegador empiece a recibir contenido. El episodio menciona explícitamente el uso de GTmetrix y, sobre todo, del apartado Waterfall para detectar recursos problemáticos y cuellos de botella con más criterio. Otro bloque clave es el de imágenes, vídeos y medios: lazy loading para no cargar lo que aún no se ve tamaños adecuados según el uso real de cada imagen compresión razonable evitar incrustados pesados cuando una alternativa más simple cumple mejor Aquí sale un ejemplo muy bueno: muchas veces no hace falta incrustar un mapa de Google o un slider entero si una dirección clicable o una solución más ligera resuelven mejor el objetivo. Reducir carga no es solo comprimir archivos, también es dejar de servir cosas que apenas aportan valor. Lo mismo ocurre con JavaScript y CSS. El episodio habla de diferir scripts, de evitar cargar recursos globales cuando solo se usan en una página concreta y de revisar con cuidado qué necesita estar disponible desde el primer momento y qué puede esperar. Esa parte enlaza con otro punto importante: no todo lo que la herramienta permite cargar debería cargarse siempre. Builders, DOM, base de datos y limpieza estructural Otra clave del episodio es que el rendimiento no depende solo del hosting o del plugin de caché, sino también de la estructura que arrastras. Y ahí entran el DOM, los builders, los metadatos, las consultas y la limpieza de base de datos. La conversación no plantea un ataque simplón a Elementor, Bricks o JetEngine. De hecho, se reconoce que las herramientas han mejorado y que muchas veces son útiles. Pero también se remarca que cada capa extra tiene un coste, y que ese coste puede notarse en HTML inflado, listados más pesados, más scripts, más estilos o una base de datos más desordenada. Se mencionan varios frentes donde conviene afinar: grids o loops duplicados que podrían resolverse mejor abuso de `postmeta`, repeaters o estructuras demasiado cargadas residuos que dejan plugins al desaparecer carga condicional de plugins para que no trabajen donde no deben fuentes mal servidas o con demasiadas variantes Ese bloque baja muy bien una idea importante: optimizar también es simplificar la arquitectura del proyecto. A veces el problema no está en una imagen grande o en una fuente mal cargada, sino en que la propia solución está pidiendo demasiado para hacer una tarea relativamente simple. Por eso el episodio insiste en revisar DOM, consultas, tablas, PHP y estructura general. Incluso cuando se habla de CDN, se deja claro que ayuda en contextos concretos, pero nunca sustituye las buenas decisiones de base. Primero simplificar, luego acelerar. IA, Auto Skills y NovaMira: menos dependencia de capas innecesarias La parte de IA no aparece como un tema separado, sino como una forma de reforzar el mismo principio de fondo: construir mejor con menos fricción. En ese contexto se habla de skills, de sistemas propios y de reutilizar conocimiento operativo en vez de empezar siempre desde cero. Uno de los ejemplos más claros es Auto Skills, que sirve para descubrir skills relacionadas con tu stack y con el tipo de proyecto que estás tocando. La reflexión que sale de ahí es útil: si ya existen procedimientos bien definidos para WordPress, performance o desarrollo, reutilizarlos puede ahorrarte muchísimo contexto y bastante improvisación. También aparece NovaMira como conexión MCP para WordPress, con acceso a PHP, WP-CLI, ficheros y operaciones más potentes dentro del proyecto. Lo interesante no es solo la herramienta concreta, sino lo que permite: resolver tareas que antes empujaban a meter plugins o builders cuando en realidad bastaba con una solución más directa a nivel de código y estructura. En esa misma línea, el episodio plantea que con IA se vuelve más factible construir: grids complejos sin depender de varios loops visuales sliders ligeros sin añadir plugins específicos filtros y pequeñas interacciones con una implementación más limpia procesos internos para revisar y documentar optimización La conclusión de ese bloque es bastante potente: si la IA te ayuda a crear soluciones más nativas y mejor pensadas, también puede ayudarte a mejorar el rendimiento, porque reduce la tentación de añadir otra capa para resolver cada necesidad. Además, entre las menciones laterales del episodio aparece WordPress.com Social como ejemplo de novedad del ecosistema y una reflexión útil sobre cómo algunas herramientas nuevas pueden encajar, pero sin perder nunca de vista el criterio principal: usar lo que aporta valor real y no lo que solo añade ruido. Cierre El episodio 253 deja una idea muy clara: el WPO para WordPress no es una fase final, sino una forma de pensar el desarrollo. Caché, Time to First Byte, imágenes, JavaScript, CSS, fuentes, builders, base de datos y CDN importan, sí, pero lo decisivo es cómo tomas decisiones antes de que todos esos problemas se acumulen. También deja otra lectura útil: la IA puede ser una aliada real del rendimiento cuando la usas para simplificar, documentar, medir y construir soluciones más directas, no cuando la conviertes en otra capa más de complejidad. Si trabajas con WordPress y quieres mejorar velocidad, claridad técnica y mantenibilidad, este episodio apunta bien el camino: menos inercia, más criterio, mejores mediciones y una arquitectura mucho más limpia desde el principio. Ese suele ser el verdadero atajo.

Rick Watson runs through a busy week in retail. Walmart posted a $177.8 billion quarter, with revenue up 7.3%, U.S. comps up 4.1%, and global e-commerce up 26%, yet free cash flow landed at negative $1.9B as automation capex climbed. Advertising grew 37%, marketplace sales jumped close to 50%, and new shoppers skewed upper-income. At Sam's Club, more trips but smaller baskets.Authentic Brands Group named a new CEO: founder Jamie Salter moved to executive chairman, and former MGM Resorts chief Matt Maddox took over. ABG holds 50-plus brands, $38B in system-wide sales, and 77% of the company behind Saks, Neiman Marcus, and Bergdorf Goodman. Salter floated an IPO within the year.At Google I/O 2026, the Universal Cart follows shoppers across Search, Gemini, YouTube, and Gmail, AI Mode crossed a billion monthly users, and native checkout opened to UCP merchants. Kroger hit $16B in e-commerce with a first profit in sight, wages past $20, two senior exits, and 70 to 80 stores planned. Plus an Investor Minute on Global-e, Insider, and Brown-Forman.This week's episode is sponsored by Avalara. For e-commerce brands, tax compliance grows more complex with every new channel, state, product, and market. Avalara Agentic Tax and Compliance automates the behind-the-scenes work so merchants can offer a smoother checkout, with accurate tax calculations, clearer visibility into tariffs and duties, and fewer surprises when orders arrive. It works with platforms like Shopify, BigCommerce, and WooCommerce, helping teams manage compliance faster and scale with confidence. Learn more at avalara.watsonweekly.com.

What does it take to build a highly profitable software company without venture capital, a massive team, or endless scaling pressure? In this episode, Bryce Adams, founder of Metorik, unpacks how he built a successful business serving thousands of Shopify and WooCommerce stores… with a team of just four people. Listen in as Bryce shares his philosophy around building lean, sustainable businesses that prioritize profitability, customer experience, and long-term thinking over rapid growth at all costs. You'll learn how Metorik approaches customer support, AI adoption, documentation, product quality, pricing, and paid acquisition, along with Bryce's views on the future of WooCommerce, Shopify, and eCommerce software. This episode is packed with practical insights for founders looking to build better businesses with more focus, intentionality, and freedom. You can find show notes and more information by clicking here: https://tinyurl.com/5xtsdurp Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Rick Watson and Jessica Lesesky break down Walmart's Q1 numbers and what they say about where retail is heading. Revenue was up 7.3%, U.S. comps rose 4.1%, and global e-commerce grew 26%, but the more telling figures sit elsewhere: advertising up 37% globally and the U.S. marketplace up nearly 50%. Rick and Jessica make the case that Walmart is quietly becoming a digital services business, pulling in wealthier shoppers with celebrity lines and faster delivery, and backing it all with a $1.7 billion-a-year bet on fulfillment automation that Kroger and others will struggle to match.The Watson Weekly Weekend episode is sponsored by Avalara. Its Agentic Tax and Compliance automates behind-the-scenes work for ecommerce brands, enabling accurate checkout tax calculation, clearer tariff and duty visibility, and fewer customer surprises. Avalara integrates with platforms like Shopify, BigCommerce, and WooCommerce. Learn more at avalara.watsonweekly.comFrom there the conversation moves to Google I/O and the "agentic" pitch, including a universal cart meant to follow you across Search, YouTube, and Gemini through Google Wallet. Then the happiness index returns for a look at a K-shaped economy, where affluent buyers keep spending (Amex reported 10% growth in card member spending) while a lot of people are cutting back on basics like gas. Rick closes with advice for brands: shrink the gap between deciding and doing. Take out the friction, lean on convenience and automation, and you win the customer.#WatsonWeekly #Walmart #Retail #Ecommerce #GoogleIO

Unlock the secrets to making your e-commerce business accessible, profitable, and future-proof in a rapidly evolving digital landscape. If you're a founder, entrepreneur, or digital marketer seeking practical insights on platform selection, accessibility compliance, and AI-powered shopping, this episode is your essential guide.Adam Bell, a veteran web designer with 30 years of experience—who's worked with brands from Melinda's hot sauces to LA-based grocers—shares how the platform landscape has shifted from clunky long URLs to seamless Shopify and WooCommerce sites. He reveals the pivotal moments that transformed online commerce, illustrating how platforms like Shopify have simplified site management, reduced maintenance costs, and boosted sales through AI-driven tools. Meanwhile, he emphasizes that choosing the right foundation is crucial; whether an open-source solution like WordPress for customization or Shopify for ease of use can make or break your growth.You'll discover:When and why to pick Shopify versus WooCommerce or WordPress based on your product scope and team capabilitiesConcrete steps to ensure your site meets accessibility standards, avoiding costly lawsuits and unlocking a broader customer baseThe real costs and benefits of third-party apps, plus how to avoid subscription overload and hidden expensesWhy AI tools like ChatGPT, Claude, and Shopify integrations are game changers for discoverability, SEO, and personalized shopping experiencesHow future trends, from social commerce to conversational search, will shape the way your customers find and buy your productsFailing to prioritize accessibility risks legal trouble and losing loyal customers; missing out on AI-powered discoverability limits your growth potential. As Adam highlights, the opportunity lies in building websites that are not only compliant but also optimized for the emerging AI-driven shopping era—giving you a definitive edge.Perfect for founders, marketers, and e-commerce newcomers, this episode equips you with actionable frameworks, insider tips, and strategic foresight to thrive today—and adapt for tomorrow. Whether you're launching your first online store or refining an existing one, these insights will keep you ahead of the curve.For expert guidance, visit Adam's site at datatv.com—your go-to resource for accessible, scalable web solutions.Why this works:This compelling episode pulls listeners in with a bold promise—master accessibility and AI for e-commerce success—while teasing valuable, specific insights. It speaks directly to entrepreneurs feeling overwhelmed by platform choices and compliance fears, offering them clarity and confidence in adopting future-facing strategies.

Two big retail earnings reports, two very different stories. Home Depot grew total sales 4.8% to $41.77 billion, but comparable sales barely moved (up 0.6%) and net income slipped to $3.29 billion from $3.43 billion a year ago, a sign of margin pressure. Target posted the louder top line, with net sales up 6.7% to about $25.15 billion and comps up 5.6%. The catch: net income fell 24% to $781 million, and the stock dropped nearly 5% after management guided comps down to roughly 1% for the rest of the year.On the tech side, Google and Blackstone are launching an AI cloud company with as much as $25 billion behind it, built on Google's own TPU chips to take on Nvidia and CoreWeave. France's Publicis Group bought the data platform LiveRamp for $2.2 billion in cash, a wager on "data co-creation" for AI agents.And 5 Investor minute stories from the world of venture capital, IPOs, and mergers and acquisitions. The Watson Weekly is sponsored by Avalara. For ecommerce brands, tax compliance gets more complicated with every new channel, state, product, and market. Avalara Agentic Tax and Compliance helps automate the work behind the scenes, so merchants can deliver a smoother customer experience — with accurate tax calculation at checkout, clearer visibility into tariffs and duties, and fewer surprises for customers when their order arrives.Avalara works with ecommerce platforms like Shopify, BigCommerce, WooCommerce, and more, helping teams manage compliance faster and scale with more confidence. To learn more about Avalara's ecommerce compliance solutions, and explore resources built for growing ecommerce brands go to avalara.watsonweekly.com for more details.

Home Depot just told the market it's treading water, and Rick Watson and Jessica Lesesky dig into why the remodeling boom never showed up. People are tapping their home equity to consolidate debt, not rip out the bathroom. Paint and outdoor are fine. Lumber, flooring, mill work? Not so much. So Home Depot is quietly walking away from the consumer and betting the house on pros, HVAC, and a $700 billion market.The Watson Weekly is sponsored by Avalara. Its Agentic Tax and Compliance automates behind-the-scenes work for ecommerce brands, enabling accurate checkout tax calculation, clearer tariff and duty visibility, and fewer customer surprises. Avalara integrates with platforms like Shopify, BigCommerce, and WooCommerce. Learn more at avalara.watsonweekly.com.Then: TikTok is now the fourth largest health and beauty retailer in the country at $4.4 billion, and the action isn't even in the videos. It's in the comments. We break down why brands should build the conversation first and let the comment section do the selling.And the one that broke the internet: Everlane sold to Shein for $100 million, down from a $550 to $600 million peak. Common stockholders get nothing. We get into whether Shein actually paid cash for brand equity or just bought itself a respectable-looking front for a not-so-respectable supply chain. Jessica says the quiet part out loud. Rick's head hurts.Plus a quick read on AI maturity from The Lead conference floor, and why the people who are most "AI-pilled" somehow ended up busier than ever.#watsonweekend #homedepot #remodel #tiktok #comments #everlane #shein

What does it actually look like to buy 10 online businesses over 14 years - and still be standing? Not the highlight reel. The chargebacks, the 95% traffic drops, the seller-financed deal you hand back four months in because you simply can't make it work. The slow, painful realization that passive income was never really the point - ownership was. Brock Yates has been buying online businesses since 2012, starting with a $3,000 turtle website he found on Flippa with zero SEO knowledge and zero plan. By the time he quit his day job in Switzerland to go full-time, he had a portfolio of content sites generating more than his salary. Then the Google Helpful Content Update hit. And then ChatGPT changed everything. In this episode, Brock doesn't just share what went wrong - he shares what he actually did to crawl back, adapt, and build something more resilient on the other side. In this episode, you'll learn: Why Brock handed a $220K–$280K e-commerce acquisition back to the seller after four months - and what he'd do completely differently today The one thing every first-time buyer underestimates: the seller's institutional knowledge and what disappears the moment they walk out the door How a 95% traffic drop forced him to rethink content sites entirely - and why the turtle website outlasted everything else in his portfolio The WooCommerce vs. Shopify decision that's shaping his entire content-to-commerce strategy now How he used ChatGPT to build a free tool in 20 minutes that took a brand-new GM vehicle site from zero to 1,000 email subscribers - and counting Why buying a business to "own for 10 years" changes every decision you make from day one The niche-selection mistake that kills most content sites before they ever have a chance to grow Whether you're sitting on a content site wondering what to do next, or you're a first-time buyer trying to avoid the mistakes most people only learn the hard way - this conversation is one of the most honest, practical accounts of what building an online portfolio actually looks like across a decade.

The Watson Weekly for May 18, 2026. Amazon launched a 30-minute delivery to take on DoorDash. eBay shuts down GameStop's bid. OpenAI puts $14 billion behind an enterprise AI play. The Watson Weekly is sponsored by Avalara. For ecommerce brands, tax compliance gets more complicated with every new channel, state, product, and market. Avalara Agentic Tax and Compliance helps automate the work behind the scenes, so merchants can deliver a smoother customer experience — with accurate tax calculation at checkout, clearer visibility into tariffs and duties, and fewer surprises for customers when their order arrives.Avalara works with ecommerce platforms like Shopify, BigCommerce, WooCommerce, and more, helping teams manage compliance faster and scale with more confidence. To learn more about Avalara's ecommerce compliance solutions, and explore resources built for growing ecommerce brands go to avalara.watsonweekly.com for more details.Amazon Now is live. Thirty-minute delivery for groceries and household essentials, starting in Atlanta, Dallas, Fort Worth, Philadelphia, and Seattle, with seven more cities queued up. Prime members pay $3.99 an order. Non-Prime pays $13.99. The strategy is direct. Smaller fulfillment centers in residential zones, aimed straight at DoorDash, Uber Eats, and Instacart.eBay's board said no to GameStop. Chairman Paul Pressler called the unsolicited bid "neither credible nor attractive." The rejection wasn't really about price. OpenAI launched the OpenAI Deployment Company, valued at $14 billion, with $4 billion freshly raised under TPG's lead. The investor list reads like a consulting roster: McKinsey, Bain, Capgemini. The mission is forward-deployed engineers embedded inside enterprises to rebuild workflows. We also break down the Watson Weekly's Shopify three-part June webinar series, The Big Green Bag of Promise, with operators from Stanley 1913, Reitmans, and Marine Layer talking honest numbers on enterprise migration. The webinars are not sponsored by Shopify but by Avalara, Domaine, and Pattern, Register here: https://streamyard.com/watch/ibqNx46Z88BfAnd the Investor Minute: Co-pilot Kit ($27M for an AGUI protocol), Cognizant's roughly $600M Australian acquisition, District's $14.7M seed for community marketplaces, Recharge buying Skio for $105M, and PayPal splitting into three new business units.

Nathan Wrigley interviews Marcus Burnette, about his new project, wellplayedwp.com, a membership platform offering a growing library of eclectic WordPress, Elementor, and WooCommerce plugins under a single license. They discuss Marcus' background in the WordPress community, the inspiration behind the project, pricing strategies, and the types of plugins available. Marcus also touches on his educational tech projects, including a classroom library tool and the relaunch of Flip Quiz, a Jeopardy-style classroom game platform. Also check out his work The WP World! Go listen...

Bienvenidos a un nuevo episodio de Potencia Pro, el podcast donde hablamos de WordPress, inteligencia artificial, plugins, negocios online y de cualquier cosa que se nos ocurra mientras Mariano y yo intentamos mantener la compostura. En este capítulo nos hemos metido de lleno en uno de los temas que más están preguntando ahora mismo los clientes: cómo hacer que una IA recomiende tu negocio. Porque sí, ya no basta con salir en Google. Ahora la gente pregunta directamente a ChatGPT, Gemini o Perplexity cosas como: “¿Cuál es la mejor empresa de diseño web en Sevilla?” “¿Qué podcast de WordPress merece la pena?” “¿Qué profesional recomiendas para crear una tienda online?” Y claro, si la IA no sabe que existes… estás fuera del juego. ¿Qué es eso del GEO? Hace unos años todo era SEO. Posicionar en Google y listo. Ahora aparece el concepto GEO (Generative Engine Optimization), que básicamente consiste en optimizar tus contenidos para que las inteligencias artificiales te lean, te entiendan y te recomienden. La IA funciona leyendo cantidades absurdas de información de internet. Webs, artículos, perfiles, foros, redes sociales, documentación… absolutamente todo lo que pueda rastrear. Así que la pregunta importante ya no es solo: “¿Estoy bien posicionado en Google?” Ahora también es: “¿La IA sabe quién soy?” Cómo saber si apareces en la IA La forma más sencilla es preguntándole directamente. Por ejemplo: “¿Cuáles son los mejores podcasts de WordPress en español?” “¿Qué empresas de desarrollo web recomiendas en Dos Hermanas?” “¿Quién es Miguel Ángel Terrón?” Y aquí empieza la diversión. Porque hicimos pruebas en directo y descubrimos varias cosas: Algunas IA recomiendan proyectos que ya ni existen. Otras mezclan información antigua. Y algunas directamente tienen un gusto cuestionable para decidir quién es “el podcaster más guapo”. No diremos nombres… pero ChatGPT nos cayó bastante mejor que Gemini ese día. La IA recuerda cosas… incluso cuando las borras Aquí viene una parte importante. Antes tú cambiabas un teléfono en la web y listo. Google acababa actualizándolo. Ahora la IA puede haberse quedado con el dato antiguo para siempre porque ya lo leyó una vez. Eso significa que: Hay que cuidar muchísimo la información publicada. Conviene mantener datos consistentes. Y es más importante que nunca revisar perfiles antiguos, directorios y redes sociales. Internet ya no olvida. Pero la IA menos todavía. Cómo optimizar tu web para aparecer en ChatGPT y Gemini Aquí van algunas de las claves que comentamos en el episodio. 1. Escribe en formato pregunta-respuesta A la IA le encantan las preguntas. En lugar de escribir: “Somos una empresa de diseño web.” Prueba algo tipo: ¿Qué servicios de diseño web ofrecemos? Y debajo respondes de forma clara y directa. Esto ayuda muchísimo a que la IA entienda el contenido y lo reutilice en respuestas. 2. Usa encabezados que parezcan búsquedas reales En vez de títulos genéricos como: Servicios Nosotros Contacto Haz cosas más naturales: ¿Cuánto tarda una web en desarrollarse? ¿Qué incluye nuestro mantenimiento WordPress? ¿Cuál es el mejor hosting para WooCommerce? Piensa como piensa alguien cuando pregunta a ChatGPT. 3. Añade datos estructurados Los datos estructurados ayudan a explicar a Google y a las IA qué es cada cosa: una empresa un podcast un producto una receta un evento Plugins como Schema Pro o las opciones SEO de Rank Math y Yoast ayudan bastante con esto. 4. Consigue menciones fuera de tu web La IA no solo lee tu página. Lee también: LinkedIn redes sociales foros artículos comentarios entrevistas podcasts directorios Cuantos más sitios hablen de ti, más autoridad tendrás para las IA. 5. Usa datos concretos A la IA le encantan los números, estadísticas y referencias. No es lo mismo decir: “Nuestro sistema funciona muy bien.” Que decir: “Reducimos el tiempo de carga un 42% según pruebas realizadas en 2025.” Los datos ayudan muchísimo a generar autoridad. Cómo medir tráfico desde IA También hablamos de herramientas para saber si ya estás recibiendo visitas desde ChatGPT, Perplexity o similares. Google Search Console Puedes filtrar tráfico y detectar referencias relacionadas con IA. Google Analytics Creando segmentos personalizados puedes analizar visitas provenientes de herramientas de inteligencia artificial. Herramientas específicas Comentamos algunas como: Hall Mangools Search Grader Amino Que empiezan a ofrecer métricas relacionadas con visibilidad en IA. El plugin de Materron: publicar podcasts por WhatsApp casi automáticamente Materron estuvo enseñando un sistema que está desarrollando para automatizar la publicación de episodios de podcast usando audio enviado desde el móvil. La idea es brutal: mandas un audio se procesa automáticamente limpia sonido acelera genera contenido publica el episodio Y todo integrado con WordPress. Todavía está en desarrollo, pero promete muchísimo. El plugin del día: “Gemas Ocultas” Yo traje un plugin bastante curioso llamado “Gemas Ocultas”. La idea es sencilla: Hay tantos plugins nuevos en WordPress que muchos pasan desapercibidos aunque sean buenísimos. Este plugin analiza y recomienda plugins poco conocidos pero de gran calidad para descubrir herramientas nuevas antes que nadie. Muy útil para los que nos gusta probar cosas raras y sentirnos especiales instalando plugins que nadie conoce todavía. Próxima meetup de WordPress Dos Hermanas Además comentamos la próxima meetup en la Ciudad del Conocimiento de Dos Hermanas. La charla va sobre programación con inteligencia artificial y viene un ponente bastante potente de fuera para enseñar cómo desarrollar “como un pro” usando IA. Y además parece que aquello va a oler espectacular porque Mariano recibirá un cargamento de perfumes y aceites esenciales. Tecnología y aroma. Todo junto. Conclusión La IA ya forma parte del posicionamiento web. Y aunque todavía falla muchísimo —especialmente detectando belleza masculina en el ecosistema WordPress— cada vez influye más en cómo la gente encuentra negocios, profesionales y contenido. Así que si tienes una web, un podcast, una empresa o una marca personal, merece la pena empezar a pensar no solo en Google… …sino también en cómo te leen los robots. ¿Te ha gustado el episodio? Si quieres que sigamos experimentando con bots, protocolos y empanadillas polacas, no olvides suscribirte y dejarnos tu valoración. ¡Nos escuchamos en el próximo capítulo! Métodos de contacto Enviadnos vuestras preguntas al grupo de Telegram. Apuntaos al canal de Youtube del podcast https://www.youtube.com/potenciapro Si nos queréis decir algo directamente lo podéis hacer a @potenciapro , @materron, @mpc, o en el grupo de Telegram Y si eres muy muy muy fan del podcast Echa un vistazo a cómo nos puedes ayudar en https://potencia.pro/se-prosperoso/

Nathan Wrigley interviews Giles Beckley, creator of WP Goose (Goose Commerce), a new WordPress e-commerce plugin designed natively for Elementor with a unique desktop app and built-in AI functionality. Giles explains the platform's benefits: custom database structure (not custom post types), streamlined management via the desktop app, security features, and granular styling through Elementor widgets. The episode covers feature highlights, flexibility, and current early-access pricing. There's an invite for early adopters to give feedback and an announcement of plans for a full launch at WordCamp Europe, positioning Goose Commerce as a modern WooCommerce alternative for Elementor users.

Building Repeatables in Claude: Skills, CLI vs MCP and Token Discipline | Go With The Flow Claude Skills, CLI vs MCP and Token Discipline with Ritu Java | Seller Sessions SEO Description Ritu Java and Danny McMillan on building agentic skills, choosing CLI over MCP, plan mode discipline and the short window to ship before token costs reset. Episode Summary Week 4 of the month, Go With The Flow, and Ritu Java is back from her travels. The world has shipped fast since the last episode: Codex 5.5, Claude 4.7, an Amazon Ads MCP and a fresh round of panic over the rumoured removal of Claude Code from the $20 plan (it was a 2% AB test, not a rollout). Ritu and Danny use the noise to make a sharper point: this is the moment to stop chasing models and start building repeatable systems on the platform you have already chosen. Ritu walks through the three eras of PPC Ninja's automation stack. Apps Script bulk file generators three years ago, Netlify hosted UI apps last year, and now agentic skills that her team chats with in plain English to produce upload ready Amazon bulk files. The same shift applies to data: BigQuery accessed through the Google Cloud CLI rather than through MCP, because CLI is leaner on tokens and works better when the job is heavy on data rather than tool surface. Danny mirrors the move with his event-ops CLI for WordPress, WooCommerce, Stripe and FooEvents reconciliation, and his four tier ExtractFlow cascade (HTTP, headless, stealth, agentic) that bypasses the limits of any single browser tool. The second half is a discipline talk. Plan mode every time. Push back on the first plan because Claude over engineers by default. 30% of your time on workflow scaffolding so the other 70% can be real building. The 21 day Claude rule: when a shiny new tool fires the dopamine, wait 21 days before refactoring around it. Left brain tasks (counting, SQL, deterministic logic) belong in scripts. Right brain tasks (judgment, creativity, hypotheses) belong in the model. Mix them inside a single skill. Skills are micro pieces of your workflow, not magic, and Claude can write them for you from an existing SOP. Key Topics The three eras of PPC Ninja automation: Apps Script, Netlify UI apps, agentic skills CLI vs MCP: when to choose each and why CLI is more token efficient for data heavy work Token economics, the rumoured $20 plan change and why it was a 2% AB test The short window before subsidised tokens get repriced Plan mode discipline and the "push back on plan one" rule Danny's 30 / 70 framework: workflow scaffolding vs building The 21 day Claude rule for resisting tool churn Left brain vs right brain task design inside a single skill The PPC Ninja "5 Whys" skill: deterministic SQL plus non deterministic hypotheses Claude.md, Gemini.md, Skills.yaml and the emerging Agents.md standard Skills for beginners: let Claude write them from your SOP Skill cascading: research, article, LinkedIn post, tweets, slide deck in one chain Timestamps [00:01] Welcome back, Week 4 Go With The Flow, Ritu returns from travels [00:17] Codex 5.5, Claude 4.7 and the "no one is writing code anymore" reality [02:01] Ritu on the three eras of PPC Ninja automation [02:42] Era 1: Apps Script bulk file generators in Google Sheets [03:46] Era 2: Netlify hosted UI apps with input fields [04:48] Era 3: Agentic skills, the bulk file skill trained on Amazon templates [06:22] Cloud talking to BigQuery through the Google Cloud CLI [07:00] Danny: what is a CLI and why it matters for token use [08:00] Amazon Advertising MCP vs CLI based access to the same data [09:33] WordPress horrible to drive via MCP, easy via CLI [10:00] Danny's event-ops CLI: tickets, food tickets, WooCommerce, Stripe reconciliation [12:13] ExtractFlow four tier cascade: soft, medium, stealth, agentic [13:46] Why CLI for the heavy stuff, MCP for the soft touch [14:13] AWS CLI: chat to Claude, push HTML blog posts live in two minutes [15:33] The overwhelm problem and the 5,000costbehindthe5,000costbehindthe100 plan [17:35] The $20 plan rumour: it was a 2% AB test, not a rollout [19:38] Build repeatables, not one offs [20:38] Danny: pick a platform and stop chasing benchmarks [21:16] The 21 day Claude rule for new tools [22:16] Plan mode every time, push back on plan one, get the second plan [23:02] Why am I building it, who is it for, what am I building [23:30] The 30 / 70 split: workflow scaffolding vs real building [25:13] Why long six to fourteen hour Claude runs are usually inefficiency [27:12] Compounding 1% a day across a year [27:47] "I build the things that build things" [28:00] Architecture vs apps: filling the gaps between A and B [29:06] Left brain vs right brain task design [30:01] Why throwing 80/20 at a sales drop diagnosis fails [31:33] The PPC Ninja 5 Whys skill: deterministic plus non deterministic in one flow [34:32] Claude.md, Gemini.md, skills.yaml and the agents.md standard [40:53] Beginners: let Claude write the skill from your SOP, use the interview pattern [42:39] Skill cascading: URL to research to article to LinkedIn post to tweets to slides [44:42] Mixing deterministic and non deterministic inside a single skill [45:39] Wrap up, signal to noise, who is it for Key Takeaways Pick a platform and stop chasing models. A new model ships every week. Time spent benchmarking is time not building. Double down on Claude (or whichever you chose), use the 21 day rule, and let the ecosystem catch up to the shiny thing in your feed. CLI for heavy work, MCP for soft touch. MCP loads tools and skills into context and burns tokens. CLI uses programs already on your machine. For data heavy jobs (BigQuery, AWS, WordPress at scale), CLI wins. For light cross app workflows, MCP is fine. Build repeatables, not one offs. Subsidised tokens will not last. The 100planreportedlycostsAnthropic100planreportedlycostsAnthropic5,000 to serve. Spend the window building scaffolding that compounds, not 14 hour vibe coding runs. Plan mode every time, then push back. Claude over engineers by default. Generate the plan, then say "you have over engineered this, although I want it elegant, go back and review." Plan two is the one you start from. 30% on workflow, 70% on building. Each new dependency, MCP, skill or repo you add to your workflow compounds across every future project. Stop building only the apps. Build the things that build the apps. Left brain in scripts, right brain in the model. Counting, SQL, deterministic logic belongs in Python the moment you can offload it. Save the model for hypotheses, judgment and creativity. The PPC Ninja 5 Whys skill mixes both inside one flow. Skills are micro pieces, not magic. Take an SOP, ask Claude to interview you with decision panels, and let it write the skill. Then cascade skills together: URL to research to long form article to LinkedIn post to tweets to slide deck. Notable Quotes "Instead of doing one offs, it is time to build repeatables. The more people can learn that skill now, the better it will be, because a year from now you may not have access to the same tokens." Ritu Java "If you see something and it looks sexy and it has sex and sizzle and your dopamine is screaming to go after it, wait 21 days. Either Claude will have it, or someone will have a repo, and you can combine it." Danny McMillan "Always use plan mode. Never accept plan number one. Tell Claude: you have over engineered this, although I want it elegant, go back and review. Then start from plan two." Danny McMillan "I build the things that build things. I build the scaffolding the team needs so they can build on top of it." Danny McMillan "Spend 30% of your time on your workflow and 70% building. The 30% compounds across every project." Danny McMillan "If we just hand six months of ad, organic, ranking and SQP data to Claude with no structure, it is going to mess up. It will give you an 80/20 you are not satisfied with, because it is not equipped to handle that volume without scaffolding." Ritu Java "WordPress is horrible to work with through MCP. It falls over all the time. CLI can be amazing for certain things." Danny McMillan Resources Mentioned PPC Ninja : Ritu's Amazon PPC software and agency, base for the BigQuery + CLI stack discussed Claude Code : Anthropic's CLI for Claude, the primary surface used in the episode Anthropic Claude : Claude 4.7 referenced as the current model OpenAI Codex : Codex 5.5 mentioned as the rival shipping fast Google Gemini CLI : Referenced as a sibling agent surface (Gemini.md) Google BigQuery : PPC Ninja's central data warehouse Google Cloud CLI (gcloud) : The CLI Claude uses to talk to BigQuery Amazon Advertising MCP : Amazon's official MCP server for ads data, referenced as the MCP comparison point AWS CLI : Used by Ritu to publish HTML blog posts to ppcninja.com from a Claude chat Netlify : Hosting layer for PPC Ninja's previous era of UI based apps WordPress and WooCommerce : Backbone of Danny's event-ops CLI FooEvents : Ticketing plugin that lives behind WooCommerce in the event-ops flow Stripe : Source of the card fee variation Danny reconciles via CLI ExtractFlow / CloudExtract : Danny's four tier extraction cascade (HTTP, headless, stealth, agentic). Open repo Playwright : The default browser automation tier inside ExtractFlow Agents.md : Emerging AI agnostic instruction file standard alongside Claude.md and Gemini.md Sequential Thinking MCP : The MCP Danny invokes when asking Claude to step through analysis Hosts Danny McMillan : Host of Seller Sessions, founder of DataBrill, building AI native tooling and CLI based workflows for Amazon sellers. Website: https://sellersessions.com LinkedIn: https://www.linkedin.com/in/dannymcmillan Ritu Java : CEO and co founder of PPC Ninja, Amazon PPC software and agency. Specialises in automation, BigQuery pipelines and agentic workflow design. LinkedIn: https://ca.linkedin.com/in/ritujava Website: https://www.ppcninja.com What's Next Next week: Ritu and Danny pick up routines and the new Claude scheduler. In 8 days: Seller Sessions Live 2026 in London on 9 May. Last week to lock in any final discounts. About Seller Sessions Seller Sessions is the leading podcast for serious Amazon sellers, hosted by Danny McMillan since 2017. Go With The Flow is the weekly automation strand where Danny and Ritu Java work through agentic flows, MCPs, CLIs and skills, in real time, on the same stack their teams ship every week. Episode published: 1 May 2026 Series: Go With The Flow (Week 4 of the month) Keywords: claude skills, claude code, cli vs mcp, mcp model context protocol, claude 4.7, codex 5.5, amazon ppc automation, bigquery cli, agentic workflows, plan mode, token optimisation, claude.md, agents.md, ppc ninja, ritu java, seller sessions podcast, go with the flow

This episode covers the delay of WordPress 7.0 due to performance concerns with collaborative editing, the introduction of a new contributor tool for WordCamp events, insights from the latest State of WordPress Agency report highlighting increasing challenges and agency burnout, and a new initiative at Automattic allowing selected staff a month to pursue independent projects. Additional topics include recent community events, a new theme launch, and issues with WooCommerce subscriptions auto-renewals impacting revenue. The discussion get into the need for specialisation, adaptability, and proactive evolution within the WordPress ecosystem.

In this week's show, Frank La Vigne sits down with data and analytics engineer Wasim Rana for a deep dive into the realities of building, managing, and securing data infrastructure in modern businesses.Together, they explore the critical challenge of preventing data lakes from turning into data swamps, the practical pipeline from raw to curated data—including the increasingly popular bronze, silver, and gold layering approach—and the vital role of governance in today's data-heavy world. Waseem Rana shares insights from his hands-on experience with AWS, Snowflake, and transforming messy datasets into actionable business intelligence.The conversation also takes a look at the evolving landscape of data engineering amid AI advancements, what skills data professionals need to stay ahead, and how future architectures may blend data lakes, warehouses, and vector databases for AI-driven analytics. Whether you're a data engineer, business leader, or just curious about the future of data, this is an episode you won't want to miss!LinksWasim's LinkedIn -https://www.linkedin.com/in/iamwasimrana/Wasim's GitHub -https://github.com/wasimranacseWatch on YouTube -https://youtu.be/8oGEEN6BubkPodcast Episode Mentioned:The AI Driven Leader: Rethinking Strategy, Decision Making, and Personal Growth -https://datadriven.tv/episodes/the-ai-driven-leader-rethinking-strategy-decision-making-and-personal-growth/Book mentioned:The AI-Driven Leader: Harnessing AI to Make Faster, Smarter DecisionsHardcover -https://amzn.to/4crqshxKindle -https://amzn.to/4u8rVPSAudiobook -https://amzn.to/3Qqsc1XTime Stamp00:00 Working as a data engineer03:22 Using AWS for infrastructure06:31 Transforming raw data for use11:14 Discussing data sources and ingestion15:51 Discussing data analysis with AI models16:33 The future of data analytics21:58 Importance of data governance24:44 Evolution of data storage solutions29:34 AI's impact on data jobs31:20 Understanding data architecture importance35:49 Understanding AI creativity and context37:14 Understanding AI's lack of context40:43 Difficulty finding meaningful connections45:14 Using storytelling to drive change47:44 Connecting pipelines to WooCommerce

It is easy to get trapped in the "but I've always done it this way" cycle, but making an impact requires the courage to put a bow on things that no longer serve your bigger vision. In this last Fuck Yeah Friday episode of April, Lesley Logan dives into the power of ending programs with grace to make room for what's next. She celebrates incredible global wins, from conservation success stories to falling crime rates, while highlighting how to embrace being a badass at the boring-but-necessary tasks like bookkeeping.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:Positive news and wins happening right now from around the world.The importance of cheering for peers who raise their rates.Navigating tax season and the victory of mastering QuickBooks reports.Reflection on the strategic decision to end the business retreat.Episode References/Links:Winning Mindset - https://beitpod.com/winningmindsetSubmit your wins or questions - https://beitpod.com/questions If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Lesley Logan 0:00  It's Fuck Yeah Friday.Brad Crowell 0:01  Fuck yeah. Lesley Logan 0:02  Get ready for some wins. Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 0:44  Hi, Be it babe, you made it to the end of April. You're here. You did it. Oh my god 1/3 of the year wrapped up. We're done, right? So I don't know if that's a win or like, oh my god. I don't know. I'm recording this in February. I'm unclear whether we were, like, wanting this year to get faster or slow down, you know, but hopefully you're enjoying that freedom horse. So I have inspirational posts, then a win of yours, then a win of mine, and a mantra for you. So if you're new to our Friday episodes. It's a short and quick, wonderful episode, and that scratching in the background is my dog literally not comfortable in his bed. Lesley Logan 1:30  Okay, good news from around the world that nobody talks about this is from Winning Mindset. So Australia can become the first nation in the world to eliminate cervical cancer. That's so fucking cool. That is amazing. Pandas are no longer considered at risk of extinction. This is one of the greatest success stories in wildlife conservation.Lesley Logan 1:52  It's amazing. Pandas are, you know what? They're like, (inaudible) to me, they're like, what's happening? Are these bears? What's going on? Portugal is preparing to open Europe's first large elephant sanctuary for elephants rescued from circuses and zoos. So that's interesting. I guess I would have thought that there was an elephant sanctuary already. But also, how many elephants are in Europe because I'm sure that they almost all been brought there. So way to go, Portugal. I love a true elephant sanctuary. The green turtle is no longer considered an endangered species, so that's crazy. Don't let people think that this means that there's no global warming, because there is. It just means that we're doing a better job saving species. The Netherlands are closing prisons that falling as falling crime rates reduce the number of inmates since 2009 more than 20 prisons have closed. That is amazing. I want that for us. I do. Well, I mean by us, I mean in the US, I know we have a lot of people listening all over the place. I have a lot of thoughts on prisons, and I know it's hard because there are some bad people out there, but also, like we're not recidivizing them very well, so we could be doing better. Norway has done the unthinkable, becoming the first country in the world to achieve near zero deforestation rates. I mean, my goodness, how cool is that? Freaking cool. Canada has passed a law that prohibits keeping large great apes and elephants in captivity. I love that. I mean, yes, I of course, I want people to see these animals, but also I want you to travel and see the world. You know, like, we got to a place where, like, the world's coming to us all the time, and I think we need to go see the world. I think that's what makes us more empathetic human beings. So I'm really excited about that. Go Canada. Some Dutch engineers created the world's largest vacuum cleaner, it's 600 meters long, which collects plastic from the oceans and helps restore marine life. I'm obsessed with that. So anyways, some good news, right? Lesley Logan 3:52  All right, so now it's for your win. This is from Amanda Barbee. She wrote, I think this is my favorite one so far, videographer we are learning together just increased her rates because she found her magic number six posts and I forgot how many reels, because I have been offline more, it's only $500 I only need to sell a new package a month. That's amazing. She has some more wins. But I love this. I love when women support women like sometimes when, like, we work with someone and we know our worth, and then sometimes they raise the rates on us, and we're like, right? But really, if our response is, yeah, like, of course, good job. Like, that's the best thing. I love it. When people in my life, services I use raise their rates, I go, fuck yeah, go, girl, get it, you know, like, and then sometimes things become out of my price point, and that's fine. I can still, I can still want to see them win, right? So she also said that she was able to talk to a quick book customer service rep for an hour yesterday, and got positive reinforcement that I am savvy with QuickBooks and with the interface so well, and that I'm a good business person because I've pulled through the same report three different ways to cross reference my blah, blah, blah, and I did it all myself. Thanks for thanks to the reps that they use, I've been able to do it this only one and a half hours without having bookkeeping fiascos. I mean, here's the deal I'm gonna tell you right now, if you are someone who had your taxes all done and this, Amanda said this to me in February, in February, no matter if you feel like you're a baller at QuickBooks or WooCommerce or whatever the tools you have to use, like you're kind of bad as you're very much winning. My team was like, we're just waiting on some things, but our taxes are basically done. We'll just file them in April, because that's when we file our personals. And I was like, oh, I mean, like, I feel like, what an amazing win, because no one wants to deal with that. So if you are dealing with the stuff no one wants to deal with, you are winning, right? Like, sometimes we're like, oh, I didn't do anything this week. All I did was my taxes. You know what? Something people avoid. So way to fucking go. That's a big way that I would put that in the big win category. Lesley Logan 5:50  All right. So now a win of mine. So we have this program that not many people know that we have, every other year do a business retreat for Pilates instructors, and we've done, I think this will be our we just wrapped our fifth one. Want to say it was our fifth. One might have been our fourth. I think it was our fifth. And about three months before it was about to happen, we also had these other ideas of some stuff that we're working on, and I'll share more with you as I can. But at any rate, something like one of my values is authenticity. Another value is transparency, another value is communication. Right? And a lot of people, whenever we have a program, they're like, oh, I can't do this. I'll do the next one. And I knew there's a lot of people saying they want to do a next, the next one. And I just wanted to be honest with people, you know, when I realized that like for us to continue to move forward on some of the things that we're working on, for us to have the impact that we want to make we can't do every single program we've ever done forever. We have to like something has to go. And as much as I love our business retreat that we do in the capacity that we do it, I know that we can't promise that we'll do one ever again. I guess it doesn't mean we'll never do one, but like in the capacity that we do it, the way that we currently host it. It just, it can't continue. And so I wanted, we made that announcement a few months ago, and we just wrapped that amazing last one, and it was such a celebration. I think sometimes when things are the last you like, there's almost like, it's easy for it to almost be like an ending, or like a funeral, you know, like, you're like, oh, like, I watched Suni Lee, like, doing her last floor thing, and the way she was giving herself a pep talk was like, it's yes, it's the last one, but it's a celebration of all the hard work. And so I just want to say, like, our my win is we recognized it was the last one before it was, before it happened, so that we could really, truly give everything we wanted to it. No regrets, no oh, I wish I'd done that before we ended it and I could put a bow on it like that's wrapped, that's a wrap. And I'm proud of the work we did, and I'm proud of the lives we changed, and I'm proud of the people that we coached in that capacity. And I don't know what's next for an idea like that or a program like that in this moment, I don't need to that's a win. That's a win. We can actually be proud of the work that we did and put a bow on it. And I think for my overachievers listening, that's really hard to do, like I always have done it, so I have to keep doing it, and the truth is we don't. So thank you to every single person around the world who came to that program. Thank you for being you. It was really such an honor to do that event. I don't take it lightly. The impact in the world has been incredible. The takeaways that we always hear are remarkable, and I can't wait to see what you do next, truly. Lesley Logan 8:32  All right, your mantra for the week. I have come farther than I would have ever thought possible, and I am learning along the way. I have come farther than I would ever have thought possible, and I'm learning along the way. Yes, you have and you are, you're amazing. You're being it till you see it. Have an amazing day. Lesley Logan 8:51  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 9:34  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 9:39  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 9:43  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 9:50  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 9:54  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, co-hosts discuss WooCommerce automation with expert James Collins, emphasizing how tools like Zapier streamline tasks, reduce errors, and enhance efficiency through practical automation examples and AI advancements.

On today's episode of the Craft Industry Alliance podcast, we're talking about quilting and creativity with my guest, Maude MacDonald. Maude is a creative strategist and brand designer who helps small business owners craft brands that feel like home — authentic, cohesive, and entirely theirs. Drawing from the success of her own brand, The Retro Quilter, Maude knows firsthand how intentional strategy, clear visual identity, and thoughtful creative direction can turn a passion project into a recognizable, confident brand. She works with entrepreneurs to refine their messaging, elevate their visuals, and create a brand experience that truly reflects who they are. +++++ This episode is sponsored by GoSadi. GoSadi is the all-in-one platform for craft professionals, simplifying pattern management across e-commerce sites like Etsy, Ravelry, Shopify, and WooCommerce. Powered by AI, GoSadi helps designers & businesses streamline listings, manage pattern libraries, and optimize SEO without the need for technical expertise. With a central hub and a personalized Catalog Landing Page, users can easily showcase their designs, push them to multiple platforms, and focus more on creativity. Visit gosadi.com to start your extended 3-month free trial today. +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Elliot Richmond discusses his 20+ years with WordPress, from early b2 days to founding a successful pizza delivery business powered by WordPress and WooCommerce. He shares plans for a pizza plugin and licensing model, and explains his new partnership with Automattic, creating educational WordPress.com YouTube videos. He highlights the flexibility, creativity, and feedback loop of content creation, emphasising both technical and community aspects. He details his low-key production setup and process, and expresses gratitude for the trust and freedom offered by Automattic in his content creator role. Go listen...

In this episode, Nathan Wrigley talks with Zach Stepek about the evolving nature of partnerships in the WordPress ecosystem. Zach shares his journey through various tech roles, his discovery of WordPress, and his passion for WooCommerce. They discuss the interconnected roles of agencies, product companies, and hosting providers, the impact of short-term profit-driven thinking versus long-term, values-based collaboration, and the challenges posed by economic shifts. The conversation focusses on the importance of trust, community, and patience for sustainable growth in WordPress.