Podcasts about WooCommerce

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  • 504PODCASTS
  • 2,062EPISODES
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  • 1DAILY NEW EPISODE
  • Aug 11, 2022LATEST

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Best podcasts about WooCommerce

Show all podcasts related to woocommerce

Latest podcast episodes about WooCommerce

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
UGC Ads werden deinen Shop nicht retten

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

Play Episode Listen Later Aug 11, 2022 6:35


In dieser Episode von ECOM SECRETS spricht Daniel Bidmon darüber, warum UGC Ads (User Generated Content) Ads dir nicht dabei helfen werden, den Umsatzlevel deines Online Business zu erhöhen und verrät mit seinem Know-How, was eigentlich hinter dem jetzigen Trend steckt. Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Unternehmens helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomsecrets.de/termin Daniel Bidmon & sein Team zeigen dir, wie du das Marketing für deinen Online Shop so aufbaust, dass du profitabel auf 6 bis 7 stellige Umsätze skalieren kannst. Mit Facebook Ads, der richtigen Kundenansprache und weiteren Methoden um erfolgreich zu wachsen. Vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomsecrets.de

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

In der neuen Episode von ECOM SECRETS nimmt dich Daniel Bidmon mit auf die bemerkenswerte Reise der Geschichte von ECOM HOUSE GmbH. Erfahre von unserem Experten, mit welchen Herausforderungen er zu Beginn seiner Karriere zu kämpfen hatte und wie er sich vom erfolgreich gelernten Graphiker bis hin zum Co-Founder von ECOM HOUSE GmbH entwickelt hat, um seiner Leidenschaft, der Wissensvermittlung und Marketing nachzugehen - mit dem Ansatz: Mehr als nur eine reine Agentur zu sein, sondern verlässlicher Partner der Kunden für jede Phase des Unternehmens! Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Unternehmens helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon & sein Team zeigen dir, wie du das Marketing für deinen Online Shop so aufbaust, dass du profitabel auf 6 bis 7 stellige Umsätze skalieren kannst. Mit Facebook Ads, der richtigen Kundenansprache und weiteren Methoden um erfolgreich zu wachsen. Vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com

Do the Woo - A WooCommerce Podcast
WordPress Core Performance with Adam Silverstein

Do the Woo - A WooCommerce Podcast

Play Episode Listen Later Aug 4, 2022 60:49


Adam Silverstein talks about WordPress core performance and how it ties into the performance of larger plugins like WooCommerce.

Mitch Jackson's Podcast
How to Communicate Better on Social Audio and in the Metaverse!

Mitch Jackson's Podcast

Play Episode Listen Later Aug 4, 2022 51:58


We're interacting in new ways. Sometimes it's just with our voice on social audio. Other times it involves audio complimented by our Avatar and digital assets in the Metaverse. In both circumstances, we only have a few seconds or minutes to attract attention and keep the conversation moving forward. Communicate correctly, and the experience for the other person will feel like a fine dining adventure at their favorite restaurant with the meal ending with delicious ice cream, chocolate sauce, and a bright fresh red cherry on top. Go about things the wrong way, and for everyone involved, it'll feel like you just dumped your cheeseburger and fries into your lap while parked outside Mcdonald's in a noisy and dirty parking lot. To help make everyone's communication dining experience one to remember, I'm honored to introduce you to my good friend, Chris Lema. In addition to being a man of many hats–  seriously, this man sports more hats in more good ways than anyone I've ever met; he's also a communication expert, Chief Product Officer, product strategist, public speaker, and blogger. Chris is a WordPress and WooCommerce evangelist and the creator of CaboPress, an event that takes place in beautiful Cabo each year. After watching Chris on stage at CEX earlier this year, it reminded me to share him with you.  Enjoy! Mitch _____ Connect with Chris Lema here https://chrislema.com/ and https://www.linkedin.com/in/mrchrislema/

WordPress | Post Status Draft Podcast
Building And Sustaining The WordPress Community Through Mentorship — Post Status Draft 123

WordPress | Post Status Draft Podcast

Play Episode Listen Later Aug 4, 2022 44:39


Mentor someone. Today! Don't wait. Start today! Talk to people. Connect with them. Go on Twitter. Just 15 minutes a day. Tell them why this community is great. Make them want to join!Nyasha GreenFor Nyasha Green, a healthy tech community prioritizes mentoring. She credits her mentors with helping her find her place in WordPress. How well does your part of the WordPress ecosystem support mentorship? Can we make mentoring a key way people contribute to WordPress's future?In this episode of Post Status Draft, Nyasha Green joins Dan Knauss to tell her story about joining the WordPress community relatively recently. Ny is a Software Developer at Howard Development and Consulting as well as the Editorial Director for MasterWP. Ny credits Ken Elliot and Shambi Broome as mentors who got her into WordPress. Together they're getting two new WordPress Meetups up and running in Columbia, SC and Charlotte, NC.Picking up on one of Kim Lipari‘s comments last week (“We're not a small village anymore.” A Conversation with Kim Lipari — Post Status Draft 121), Nyasha shares her thoughts on the ways the WordPress community can better embrace growth and change by enlarging its circles of leadership, innovation, and talent. For Ny, a culture that prioritizes mentoring relationships is essential. She sees value in paid internships at WordPress companies, intentional programming at Meetups and WordCamps, and the continued use of travel scholarships to welcome new people to an increasingly inclusive WordPress community.Finally, we also talk about dealing with grief, loss, and emotional health in tech, how social media hurts and helps, and resources like Big Orange Heart that are there for you when you're all out of spoons.

Do the Woo - A WooCommerce Podcast
What is a WordPress Developer with Ebonie, Lisa, Kathy and Robbie

Do the Woo - A WooCommerce Podcast

Play Episode Listen Later Aug 2, 2022 38:51


Defining the parameters of what a WordPress or WooCommerce developer is has never been cut and dry.

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

In dieser Episode von ECOM SECRETS beantwortet dir Daniel Bidmon die allseits gestellte Frage, ob es sich in der heutigen Zeit noch lohnt in Facebook Ads zu investieren. Werbemöglichkeiten auf Facebook und Instagram sind jedem Marketer vertraut, doch gerade die Social Media Plattform Tik Tok scheint sich für viele Brands als die neue Werbeplattform zu entwickeln. Unser Experte verrät dir mit seinem fundierten Wissen wie sinnvoll die Plattform für deine Marke ist und erklärt dir, warum Facebook nach Jahrzehnten immer noch ein bewährter Marketingkanal ist. Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Unternehmens helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon & sein Team zeigen dir, wie du das Marketing für deinen Online Shop so aufbaust, dass du profitabel auf 6 bis 7 stellige Umsätze skalieren kannst. Mit Facebook Ads, der richtigen Kundenansprache und weiteren Methoden um erfolgreich zu wachsen. Vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
Vom Dropshipper zur hohen 7-stelligen E-Commerce Brand (Mit Nathanel Ziegler von apfelband)

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

Play Episode Listen Later Jul 28, 2022 42:16


In dieser besonderen Episode von ECOM SECRETS spricht Daniel Bidmon mit dem erfolgreichen Gründer von apfelband rund um das Thema Unternehmensgründung und seinen Erfahrungen in der E-Commerce-Branche. Erhalte in unserer spannenden Folge wertvolle Tipps von unseren Profis aus erster Hand und wie sie vom Dropshipper zu einer eindrucksvollen Brand wurden, die Umsätze im 7-stelligen Bereich skaliert! Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Unternehmens helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon & sein Team zeigen dir, wie du das Marketing für deinen Online Shop so aufbaust, dass du profitabel auf 6 bis 7 stellige Umsätze skalieren kannst. Mit Facebook Ads, der richtigen Kundenansprache und weiteren Methoden um erfolgreich zu wachsen. Vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com

Honest eCommerce
Bonus Episode: Refuting Your Email Alibis with Dave Rodenbaugh from Recapture

Honest eCommerce

Play Episode Listen Later Jul 28, 2022 25:23


Dave Rodenbaugh is the founder of Recapture.io, an abandoned cart and SMS/email marketing service for Shopify, WooCommerce, BigCommerce, Magento, Easy Digital Downloads, Restrict Content Pro and more.  On this bonus episode, Dave Rodenbaugh from Recapture goes back to encourage founders who hesitate to start or continue sending emails: Where to get content when you don't know what to say, how to start when you're busy, why you are sending less than you think, and so much more! To learn more, visit: http://honestecommerce.co Resources: Subscribe to Honest Ecommerce on Youtube Scale your business with electriceye.io Try out Recapture 60 days for free! recapture.io/honest-ecommerce-special Follow Dave on Twitter @daverodenbaugh If you want help with email strategy, email Dave david@recapture.io Get inspired with the best showcase of email design and resources on the web reallygoodemails.com

Do the Woo - A WooCommerce Podcast
When You Really Do the Woo with Ronald Gijsel

Do the Woo - A WooCommerce Podcast

Play Episode Listen Later Jul 28, 2022 27:56


Co-host Ronald shares his experience so far having joined the WooCommerce team at Automattic.

At the Coalface Podcast - Hosted by Jason Greenwood
E141: Talking eCommerce Business Intelligence w/ Max Rast, Klar - At the Coalface Podcast - 28 July 2022

At the Coalface Podcast - Hosted by Jason Greenwood

Play Episode Listen Later Jul 27, 2022 44:26


Max is the Co-Founder and MD of Klar - https://www.getklar.com Klar is a SaaS based plug and play BI, analytics and reporting tool for eCommerce Klar natively connects to platforms like Shopify, WooCommerce, Google, Facebook and others Klar is designed to provide deep eCommerce performance analytics without the need for a data analyst/scientist Klar says: "Stop running your businesses on spreadsheets and, in turn, frustrating your team. With Klar, you can centralize all your data in one place and customize it to your reality. Save time and get clarity on how to profitably grow, with Klar" Klar was developed originally to scratch an itch for the founders and was then commercialised as the 'single source of truth for eCommerce' In this episode, Jason and Max discuss all things eCommerce data and analytics and what this means for eCommerce brands that want to leverage this data for smart growth

Communique avec intention et magie
[24] La liste de Kaylynne Johnson : Un courriel, une expérience

Communique avec intention et magie

Play Episode Listen Later Jul 27, 2022 43:44


Quoi écrire dans son infolettre? Comment trouver l'inspiration? Est-ce possible de faire vivre une expérience à ses abonnés et clients potentiels via un simple courriel? Que des questions légitimes et ça tombe bien, puisque Kaylynne Johnson, Créatrice de site Wordpress & de boutique en ligne WooCommerce, répond à toutes tes interrogations dans cette entrevue. Depuis 2016, elle a envoyé des centaines de newsletters et elle est reconnue dans le milieu web pour écrire les plus captivantes! Ensemble, on a parlé : d'entraide volontaire entre entrepreneuses de comment elle entretien une relation avec ses clients et clients potentiels grâce à son infolettre de pourquoi elle obtient autant de réponse, et de segue et storytelling   ✨ Si tu souhaites recevoir des astuces pour ton site WordPress, mais surtout des tranches de vies pas banales et de l'inspiration en storytelling, tu peux t'inscrire à la liste de Kaylynne Johnson en cliquant sur le lien qui suit. LIEN : https://bit.ly/infolettre-kaylynne Ou la rejoindre directement via sa page On jase! LIEN : https://kaylynnejohnson.com/contact/ Pour suivre Kaylynne Johnson, c'est par là

Do the Woo - A WooCommerce Podcast
The Twists and Turns to Becoming a Developer with Carmen Maymo

Do the Woo - A WooCommerce Podcast

Play Episode Listen Later Jul 26, 2022 45:53


Carmen Maymo started out as an artist, and following a twisted path, ended up a WordPress and WooCommerce developer.

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
3 Geheimnisse die dir Meta verheimlicht

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

Play Episode Listen Later Jul 25, 2022 7:49


In dieser Episode von Ecom Secrets lüftet Daniel Bidmon dir drei wertvolle Geheimnisse über Meta (ehemals Facebook), welche du garantiert noch nicht wusstest, aber unfassbar hilfreich für die Skalierung deines Online Sops sein werden. Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Unternehmens helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomsecrets.de/termin Daniel Bidmon & sein Team zeigen dir, wie du das Marketing für deinen Online Shop so aufbaust, dass du profitabel auf 6 bis 7 stellige Umsätze skalieren kannst. Mit Facebook Ads, der richtigen Kundenansprache und weiteren Methoden um erfolgreich zu wachsen. Vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomsecrets.de

Do the Woo - A WooCommerce Podcast
The Future of Blocks with Birgit Pauli-Haack

Do the Woo - A WooCommerce Podcast

Play Episode Listen Later Jul 21, 2022 44:34


Birgit Pauli-Haack, a Gutenberg advocate, shares her insights into where blocks are headed with WordPress and WooCommerce.

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

In dieser Episode von Ecom Secrets verrät dir Daniel Bidmon, warum deine Ads bereits nach drei Tagen nachlassen. Hast du mit dem Problem zu kämpfen, dass deine Werbung auf Facebook, Instagram und anderen Social Media Kanälen nicht mehr so wirkungsvoll ist wie zum Anfang bzw. nach kurzer Zeit kaum Käufe generiert und auch die Sichtbarkeit abschwächt? Erfahre in unserer heutigen Episode mit welchen Lösungen du nachhaltig etwas dagegen unternehmen kannst diese Probleme zu vermeiden, sodass deine Werbeanzeigen wieder profitabel werden. Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Unternehmens helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomsecrets.de/termin Daniel Bidmon & sein Team zeigen dir, wie du das Marketing für deinen Online Shop so aufbaust, dass du profitabel auf 6 bis 7 stellige Umsätze skalieren kannst. Mit Facebook Ads, der richtigen Kundenansprache und weiteren Methoden um erfolgreich zu wachsen. Vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomsecrets.de

The WP Minute
Is it time for Core to Perform?

The WP Minute

Play Episode Listen Later Jul 20, 2022 5:44


Where is the concentration on performance and other goodies in new releases of WordPress? Sarah Gooding over at the WPTavern covered how WordPress contributors have been discussing adding SVG support for more than nine years. The SVG module is currently one of the items that the Performance team contributors have identified for WordPress 6.2 as a goal for proposing the module for core. Anyone who wants to contribute can join their efforts on GitHub. Eric Karkovack wrote about the issue recently on the WP Minute. It seems that the concentration of WordPress core updates has been directly related to the Gutenberg block editor. To some members of the community, those developments have come at the expense of letting other areas of the software slip. Eric's article makes the point that Security and Data Organization could also use some attention and he is looking for balance across the core in future releases of WordPress. If you are a Jetpack user, you will be happy to know that Jetpack AP Bot for Telegram will now let you automatically share blog posts from any Jetpack-powered WordPress site (including any site hosted at WordPress.com) directly to a Telegram channel. This free tool saves time sharing content to Telegram, where readers can subscribe to read your posts just as easily as they would via email or social media. Acquisitions: Acquisitions stay front and center for 2022. WPLift.com sold for $160k. It previously sold in 2016 for $205k. Matt Medeiros interviewed Daan Tol 6 years ago and writes about how running a media company is difficult but well worth it on the WP Minute. Events There was a call to speak at the largest WordPress event in Asia - WordCamp Asia. They are looking for speakers that can talk about relevant #WordPress topics. Check out the site to see the categories for inspiration and sign up for this huge event being held in Bangkok on Feb, 17-19, 2023. Raquel Landefeld wrote about her recent experience at WordCamp EU and the power of attending WordCamps in person. Check out her article on the WP Minute and look for her at WordCamp US this September. As a reminder: The Gutenberg Times will host a Live Q & A July 22, 2022 with the Pew Research Center. They used a mix of Core and Custom Blocks to streamline their publishing process, and create powerful charts and quizzes. You can register over on the Gutenberg Times website. WooCommerce WooCommerce 6.7 was released along with WooCommerce Blocks 7.8.3. There is also a Release Cadence update. You can review the latest on the WooCommerce site. From Our Contributors and Producers Hubspot announced the launch of a free CMS drag and drop tool to empower business builders to create reliable websites. This is an interestin

Do the Woo - A WooCommerce Podcast
Insights and Tips from Long-Time Woo Product Builder Beka Rice

Do the Woo - A WooCommerce Podcast

Play Episode Listen Later Jul 19, 2022 44:09


Beka has been building products for WooCommerce for several years and brings retrospect and perspective to the show about the ecosystem.

WordPress | Post Status Draft Podcast
Maddy Osman on Writing for Humans and Robots

WordPress | Post Status Draft Podcast

Play Episode Listen Later Jul 18, 2022 40:29


In this episode of Post Draft, Post Status Editor Dan Knauss is joined by Maddy Osman. Maddy is the founder of The Blogsmith, a well-known brand in the WordPress space for quality writing that appeals to your target audience and search engines. Maddy has a new book out that can teach you some of her finely-honed skills. It's called Writing for Humans and Robots: The New Rules of Content Style.Writing for Humans and Robots grew out of a style guide Maddy created — first as a freelancer and then, as her team grew, a sizeable agency. In this episode you'll learn about:Maddy's business journey: how she first got into web design and WordPress — and then how freelancing led to forming an agency and writing a book.What it means to write for people and algorithms: developing a consistent voice for your brand in writing that's optimized for search engines — while being empathetic and appealing to humans.Accessibility and AI — writing not just for machines but with them, and how that developing technology can be used best.

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

Woohoo! Unsere 200. Episode nehmen wir zum Anlass, unser erstes Jubiläum von Ecom Secrets mit euch zu feiern und möchten außerdem Revue passieren lassen, welche großen Meilensteine wir mit der tollen Zusammenarbeit unserer Kunden erreicht haben und wie sich unsere Agentur bis jetzt entwickelt hat. Das bedeutet konkret: Karten auf den Tisch! Ihr erfahrt, was Daniel über all die Jahre im e-Commerce Business an Knowledge gesammelt hat und wie sich daraus die Visionen für unsere erfolgreiche Agentur ECOM HOUSE GmbH gebildet haben. Bleib unbedingt noch bis zum Ende für unsere große Ankündigung dran, die wir exklusiv mit dir teilen möchten! Und hier nochmal ein großes Dankeschön an all die treuen Zuhörer, die seid Jahren bereits dabei sind und Teil unserer Visionen sind, aber auch ein Dankeschön und Herzlich Willkommen an jeden neuen Zuhörer, der uns auf unserem Weg begleitet!

WordPress | Post Status Draft Podcast
The Open Web Universe

WordPress | Post Status Draft Podcast

Play Episode Listen Later Jul 17, 2022 32:54


David and Olivia Bisset sat down for a chat with Matt Mullenweg about open source, Tumblr, and how Matt deals with negativity. Matt has three roles today: CEO of Tumblr, CEO of Automattic, and project lead for the next release of WordPress. He shares what went wrong with post formats and what he would love to acquire next if he could. The answer may (or may not) surprise you! This interview was recorded shortly before WordCamp Europe 2022.

Do the Woo - A WooCommerce Podcast
WooBits: The Enigma of WordPress and WooCommerce Partnerships

Do the Woo - A WooCommerce Podcast

Play Episode Listen Later Jul 15, 2022 11:22


A partnership can be misunderstood or simply a mystery. I talk about my experiences while breaking it down into four partnership models.

2X eCommerce Podcast
S07 EP17: Yoast SEO is taking on SEO on Shopify w/ Marieke Van de Rakt

2X eCommerce Podcast

Play Episode Listen Later Jul 15, 2022 53:57


On today's episode, Kunle is joined by Marieke Van de Rakt, Founder and CMO of Yoast, a popular WordPress search engine plugin with over 5 million installations. If you're a long-time WordPress user, surely you've come across the Yoast SEO plugins. After a while, they became a WooCommerce app by bringing in many sub-apps to support a user's eCommerce journey. Now, they're furthering their eCommerce reach by applying their success in both platforms to Shopify.  Marieke shares the backstory of Yoast and how their husband-wife duo gave birth to the amazing app. She also opens up about how they are a multinational company even before being acquired by Newfold Digital, a leading web presence solutions provider. This episode with Marieke is enlightening as it goes into the world of SEO with the different standpoints you should know and tools outside of the Yoast ecosystem that are crucial to eCommerce and SEO.  With the utmost confidence in the company, engineers, developers, marketers, and users, Marieke wishes to change their company tagline to “SEO starts with Yoast.”-----------SPONSORS:This episode is brought to you by:Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

Do the Woo - A WooCommerce Podcast
A WooCommerce Migration and Multisite Case Study with Multidots

Do the Woo - A WooCommerce Podcast

Play Episode Listen Later Jul 14, 2022 34:28


Multiple sites and over 3k users, Aslam, Ajay and Chirag walk us through this challenging project with RHRSwag.com

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

In dieser Episode von Ecom Secrets gibt dir Daniel Bidmon besonders wertvolle Insights darüber, wie du strategisch am besten an deine Ziele kommst und teilt mit dir seine persönlichen Erfahrungen im Unternehmertum. Erfahre in dieser spannenden Realtalk-Episode, warum eine klare Zielsetzung und die Planung dessen absolut notwendig für deinen Erfolg ist und wie du am besten deine Ziele wirksam Step by Step umsetzt. Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Unternehmens helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomsecrets.de/termin Daniel Bidmon & sein Team zeigen dir, wie du das Marketing für deinen Online Shop so aufbaust, dass du profitabel auf 6 bis 7 stellige Umsätze skalieren kannst. Mit Facebook Ads, der richtigen Kundenansprache und weiteren Methoden um erfolgreich zu wachsen. Vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomsecrets.de

Buying Online Businesses Podcast
How Dave Bought 18+ Website Businesses & Replaced His Income with Dave Rodenbaugh

Buying Online Businesses Podcast

Play Episode Listen Later Jul 13, 2022 50:30


Running an ecommerce business looks so simple, not until you have tried it YOURSELF!  The reality is most start-ups STRUGGLE TO MAKE SALES and don't know how to structure their marketing process properly.  In this exciting episode, Dave Rodenbaugh comes to the BOB podcast to share his insights about the ecom world. Dave is the founder of Recapture.io, an abandoned cart and SMS/email marketing service for WooCommerce, Shopify, BigCommerce, Magento, Easy Digital Downloads, Restrict Content Pro and more. Founded in 2015, Recapture has processed over 2.0 billion in gross merchant volume (GMV) and recovered over $200,000,000 for stores worldwide. He's also the co-host of the RogueStartups podcast and the WP Minute Ecommerce show.  He now works exclusively on ecommerce and has a passion for making merchants of all kinds more successful with their stores.   We have discussed who should buy an online business & who shouldn't? What type of questions to ask during due diligence?  We have also talked about what his biggest win was in buying business. How he built his empire over the last 11 years and how you can learn from his mistakes? If you too have an ecommerce business and want to scale it or plan to have one, then watching this episode would be a great HELP! Smash the ‘Play' button now!   Episode Highlights 00:00 What you'll learn in this episode? 03:48 How did Dave get into buying websites? 12:29 Buying vs Starting an Online Business 15:24 Setting Goals! 17:01 Dave shares his experiences in running online businesses  23:46 How many sites Dave bought? 27:16 What opportunity really means? 29:21 What Dave learned the hard way about Due diligence? 35:40 How do RECAPTURE help online entrepreneurs? 38:42 It takes time to grow, be patient! 44:42 Calculations of profits on Abandoned Carts 48:29 Where can you find Dave? About The Guest Dave Rodenbaugh is the founder of https://recapture.io/ an abandoned cart and SMS/email marketing service for WooCommerce, Shopify, BigCommerce, Magento, Easy Digital Downloads, Restrict Content Pro and more. Founded in 2015, Recapture has processed over 2.0 billion in gross merchant volume (GMV) and recovered over $200,000,000 for stores worldwide. Dave started his entrepreneurial journey back in 2011, having built a business directory and classified plugin business from scratch and selling them both in 2020.  He's also the co-host of the RogueStartups podcast and the WP Minute Ecommerce show.  He now works exclusively on ecommerce and has a passion for making merchants of all kinds more successful with their stores.  He truly loves email, dark beer, lifestyle businesses and his family.  Not necessarily in that order. Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS as a BOB listener (https://www.nichewebsite.builders/bob/)   Connect with Dave Rodenbaugh: ➥ https://recapture.io/   See omnystudio.com/listener for privacy information.

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
Der goldene Schlüssel zu Facebook Ads

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

Play Episode Listen Later Jul 11, 2022 10:49


In dieser Episode von Ecom Secrets verrät dir unser Experte Daniel Bidmon was die Erfolgsformel für ein erfolgreiches Social Media Marketing ausmacht. Hast du den Eindruck das deine Werbeanzeigen unprofitabel sind oder du weniger Verkäufe generierst als du könntest? Erfahre in unserem Podcast, auf welche drei Bestandteile du dafür unbedingt achten solltest und weshalb du nicht nur einen ästhetisch aufgebauten Online Shop benötigst, sondern vor allem in Erfahrung bringen musst, wer deine Zielgruppe ist und was sie für Gemeinsamkeiten oder Herausforderungen haben, um deine Brand langfristig zum Erfolg und Wachstum zu skalieren. Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Unternehmens helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomsecrets.de/termin Daniel Bidmon & sein Team zeigen dir, wie du das Marketing für deinen Online Shop so aufbaust, dass du profitabel auf 6 bis 7 stellige Umsätze skalieren kannst. Mit Facebook Ads, der richtigen Kundenansprache und weiteren Methoden um erfolgreich zu wachsen. Vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomsecrets.de

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
20VC: Matt Mullenweg on Relationships to Risk, Money and Insecurity as a Leader | Lessons from a Parent's Passing and the Pre-Grieving Process | What is High Performance in Leadership Today?

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

Play Episode Listen Later Jul 11, 2022 47:52


Matt Mullenweg is the Founder of Automattic, the force behind WordPress, Tumblr, WooCommerce, Jetpack, Longreads, Simplenote, Pocket Casts, and more. What started as a simple open-source blogging platform, Matt has turned into one of the most significant internet properties of our generation, now powering over 43% of sites on the internet. Alongside Automattic, Matt also invests through Audrey Capital and has backed the likes of Stripe, SpaceX, Gitlab, and Sendgrid to name a few. In Today's Episode with Matt Mullenweg We Discuss: 1.) The Origins of WordPress: How did Matt start the for-profit, Automattic, as a 19-year-old, having been a lead developer for WordPress? What were the clearest signs to Matt in the early days that WordPress could change the world? What does Matt know now that he wishes he had known at the beginning of WordPress? 2.) Matt Mullenweg: The Essence of Leadership: What does high performance mean to Matt? How has that changed over time? What does truly great listening mean to Matt as a leader today? Where do many get this wrong? How does Matt approach decision-making today? What are the two types of decisions? What are Matt's biggest insecurities in leadership today? How have they changed over time? 3.) Matt Mullenweg: The Person: Why does Matt have insecurities around his body? How do those insecurities manifest? What did Matt learn about himself in the pre-grieving process before his father's passing? How does Matt assess his own relationship to risk today? How does Matt think through his relationship to money today? Has it changed? 4.) WordPress: The Company: Why did Matt decide it was the right decision to buy Tumblr? Why did Matt make himself the CEO earlier this year? With many strong cashflow businesses within Automattic, how does Matt think through the balance between growth and profitability? Why does Automattic not have any emails within the company? How do 2,000 people communicate so effectively? Items Mentioned in Today's Episode: Matt's Favourite Book: Principles by Ray Dalio

Do the Woo - A WooCommerce Podcast
The Future of Payment with David Mainayar and Robert Windisch

Do the Woo - A WooCommerce Podcast

Play Episode Listen Later Jul 5, 2022 22:48


David and Robert have a lively discussion around payments, hosting and WooCommerce.

The Story of a Brand
Success Cards - Be Your Own Business Coach

The Story of a Brand

Play Episode Listen Later Jul 1, 2022 37:08


This episode is brought to you by Sendlane.   Success Cards are so new that right now, the primary marketplace for them is via Etsy, says John Uke, the brand's Creator and Founder.   "Etsy has a much more esoteric audience," John says. "I could see this being very big for business gifts. It's hard to shop for people, and you don't want to buy somebody's book because they're probably not going to take the time to read the whole thing. But this is very beautiful. It's on your desk. They'll be reminded of you. It's very approachable. It's beneficial, whether you are a new entrepreneur or a veteran."   John says his original thought was that the cards would benefit those starting a business most. He's discovered that all levels of entrepreneurs are using them.   The cards were designed during the COVID lockdown, giving John more time to work on the project. Future projects include increasing distortion for the cards. John is also planning a people-matching brand and a tool to work on creating and joining networks.   In Part 2, John talks about:   * Why the cards are selling on Etsy. * The attraction and similarities to Tarot cards. * The organization of the card topics. * Future plans unrelated to Success Cards. * Plans for increased distribution. * Mulling over ideas for future decks of cards.   Join Ramon Vela and John Uke as they break down the inside story on The Story of a Brand.   For more on Success Cards, visit: https://success.cards    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

The Story of a Brand
Success Cards - Plan, Manage, & Grow Your Business

The Story of a Brand

Play Episode Listen Later Jul 1, 2022 35:28


This episode is brought to you by Sendlane.   Gold foil, a magnetic flip box, and beautifully crafted designs. It might sound like a collector's deck of superhero souvenirs, but it's 101 cards with prompts to plan, manage and grow a business, says John Uke, Creator, and Founder of Success Cards.   "All of them have different unique illustrations relevant to different lenses through which you can analyze your business," John says.   He says that one critical limiting factor to growing a business is the ability to ask the right questions. The best-known thinkers - philosophers, professors, and coaches - spend most of their time asking questions.   "I've just spent hours on every card compiling the best questions relevant to so many facets of business that you might not even comprehend or think to look at, and that questions within those facets that you might not ask yourself," John says.   Growing a brand as an entrepreneur is second nature to John, who grew up in a family of entrepreneurs. His undergraduate work in college was also focused on entrepreneurship. After school, at a coding boot camp, he came across a deck of cards called "The Art of Game Design: A Deck of Lenses." He was hooked and realized the need for a business-oriented set of cards.   "I've done a lot of different things in my life, but I think this is the best idea I've ever had, and it's not so complicated," he says. "It's just taking something that existed for gaming and being like, Why doesn't this exist for business?"   One of the challenges of creating the deck is ending the process at 101 items.   "At first, it was challenging getting up to 101, and then it was challenging reducing it to 101, where it has a painful process to decide what are we cutting out and what order do we put all these things in?" John says.   In Part 1, John talks about:   * Gratitude for the freedom he enjoys, something that's come into greater focus with the Russian invasion of Ukraine. * A 100-foot overview of his brand. * His background in entrepreneurship. * How a game design card deck caught his attention. * A look at some of the cards.   Join Ramon Vela and John Uke as they break down the inside story on The Story of a Brand.   For more on Success Cards, visit: https://success.cards    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

Do the Woo - A WooCommerce Podcast
WooBits: WooCommerce Tutorials and an End of an Era

Do the Woo - A WooCommerce Podcast

Play Episode Listen Later Jul 1, 2022 6:48


Awhile back I made the decision to not write anymore tutorials. Now I have taken that a step further and deleted all past tutorials.

The Story of a Brand
Hammitt - Why People Love Hammitt Bags

The Story of a Brand

Play Episode Listen Later Jun 30, 2022 39:24


This episode is brought to you by Sendlane.   Entrepreneurs wanting to build a brand that's going to last should make as many decisions as possible based not on a first-order principle but a second-order principle, says Tony Drockton, the Founder and "Chief Cheerleader" of Hammitt, a brand that focuses on luxury handbags and small leather accessories.   "A first-order principle is 'I do this, and this is what happens.' A second-order principle is 'I do this. This is what happens. And then, later on, this is the result of that happening, the long-term effects," Tony says.   He says that many handbags in America are made with the first-order principle.   "Second-order principle is the luxury brands of Europe," he says. "That's what Hammitt is built upon. ... It's a longer-term play for us to build something that never falls apart and breaks down. But what it does is it builds that long-term trust so that they have more and more of their friends and more of our bags in their closet."   Hammitt has been in business for 15 years; a longevity Tony attributes to editing.   "I think for any entrepreneur, the secret to longevity is saying no - a lot," he says. "The secret to a great brand in fashion is to edit, edit, edit. ... Believe it or not, we are five times larger than we were just four years ago in size, and our collections are half the size of what they were."   Despite the downturn in the economy, Tony sees nothing but sunshine ahead for his brand.   "I feel secure. (Hammitt) was built during the worst of times. This is our time," he says. "This is when a brand like Hammitt becomes the staple because we're not luxury. We're not so gaudy that people would be embarrassed to wear it when going through recessionary or tough times."   In Part 2, Tony talks about:   * The thought processes of first-order principle and second-order principle. * How quality affects the relationship with retailers. * A closer look at Hammitt's products. * The production and design process. * Why editing is essential to longevity. * Why the downturn in the company might not hurt Hammitt. * Where to find the brand's products.   Join Ramon Vela and Tony Drockton as they break down the inside story on The Story of a Brand.   For more on Hammitt, visit: https://www.hammitt.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

The Story of a Brand
Hammitt - Focus is on the Customer Brand Experience

The Story of a Brand

Play Episode Listen Later Jun 30, 2022 40:45


This episode is brought to you by Sendlane.   Hammitt is on a mission to become the most outstanding new luxury handbag brand coming from the United States, says Tony Drockton, the company's Founder and "Chief Cheerleader."   "Our simple philosophy is that we build the most beautiful, luxurious product that also incorporates the highest level of functionality so that we're the go-to handbag or accessory that our fans will carry when they travel when they go out for some coffee with friends, when they go to the office or for the evening to have a little fun," Tony says.   The brand is 15 years old and is now carried in more than 950 retail stores around the country, along with two of its locations in Southern California. (A third is about to open.)   Tony says he moved to SoCal from Ohio with the goal of incorporating his love of art, architecture, and entrepreneurship.   "The fashion industry just fit," he says.   In Manhattan Beach, he was introduced to a fashion designer looking for an investor.   "I fell in love with her designs, spoke to some people in the community that also loved them," he says. "I thought, let's just do this thing."   Tony says fear and failure are vital parts of an entrepreneur's life - it's just how you deal with them.   "If you choose the life of an entrepreneur - everyone needs to understand - you choose to fail," he says. "Nobody really can call themselves an entrepreneur if it's successful the first time they do something. That's just luck."   The key is turning the fear of failure into positive energy.   "The purpose of fear - going back to the earliest times - was fight or flight. It was to make you aware of a danger of a predator," he says. "As an entrepreneur, the danger of the predator can come in many ways, and the fear to me, that's the battery. That's the charge that keeps us all moving."   For Hammitt, Tony says the factor that has set the brand apart is the focus on the brand experience.   "We want everyone to walk away from meeting Hammitt, touching a Hammitt bag, encountering a Hammitt fan - just really understanding what we're all about and what we're all about is we're this little brand out of Hermosa Beach, California."   In Part 1, Tony talks about:   * Gratitude for a Father's Day gift from his young son years ago that he still displays today. * The company focuses on building the brand one relationship at a time. * His background in art, architecture, and entrepreneurship. * How to stare down fear and failure. * The focus on the brand experience. * Why making a high-quality product is better for the environment.   Join Ramon Vela and Tony Drockton as they break down the inside story on The Story of a Brand.   For more on Hammitt, visit: https://www.hammitt.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

Do the Woo - A WooCommerce Podcast
Hosting and WooCommerce Perspectives with Daugirdas Jankus

Do the Woo - A WooCommerce Podcast

Play Episode Listen Later Jun 30, 2022 23:58


Daugirdas Jankus from Hostinger shares a bit of hosting history, thoughts on WooCommerce and the challenges that come with it.

Do the Woo - A WooCommerce Podcast
CI/CD, Continuous Integration and Deployment with Maciek Palmowski

Do the Woo - A WooCommerce Podcast

Play Episode Listen Later Jun 28, 2022 64:43


Integration, testing and deployment. A in-depth developer chat on WordPress and WooCommerce.

The Story of a Brand
Abbott NYC - Fragrances Inspired by Beautiful Destinations

The Story of a Brand

Play Episode Listen Later Jun 24, 2022 43:23


This episode is brought to you by Sendlane.   Know one knows better than yourself what your brand or business is about, says Jose Alvarez, Co-founder of Abbott NYC, a company that makes clean fragrances inspired by beautiful destinations.   "I think the most powerful brands are authentic," Jose says. "In today's world, a lot of that authenticity comes from the founders and their beliefs and values."   Jose recalls the highs and lows of the brand's launch, calling it an "emotional rollercoaster." Meditation proved to be the key to coping with the pressure.   "I meditate in the mornings every day," he says. "I have a journal where I journal different thoughts, different ideas. I think having a co-founder or even a person you trust is advantageous. They can bounce ideas off. I found that that's helpful."   Forward momentum - "action" - is one of the most important things not only in business but in life in general, Jose says.   "It's quite easy to just stay in your head and get down on things," he says. "But nothing gets done in the world, your life, or your business if you don't take action."   Abbott NYC began with four fragrances: Mojave, Telluride, Sequoia, and The Cape. Jose says he likes to focus on a memory for a specific location when coming up with the scents. It can take three to six months to develop a new fragrance.   In Part 2, Jose talks about:   * Advice for fellow entrepreneurs starting a brand. * The importance of staying even-keeled. * How meditation helped with the stress of the startup. * The importance of having a trusted friend or co-founder to bounce ideas off of. * A look at the brand's products. * The process of creating a scent.   Join Ramon Vela and Jose Alvarez as they break down the inside story on The Story of a Brand.   For more on Abbott NYC, visit: https://abbottnyc.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

The Story of a Brand
Abbott NYC - Fragrances that Transports You to the Natural World

The Story of a Brand

Play Episode Listen Later Jun 24, 2022 41:49


This episode is brought to you by Sendlane.   Jose Alvarez, Co-founder of Abbott NYC, started the brand because he believes nature is healing. The company makes clean fragrances inspired by beautiful destinations.   "Urban life is very stressful, and nature provides an escape for us to reconnect with ourselves," Jose says. "I also believe in the power of fragrances to transport you to a particular place, a memory, and I think we've all experienced that. When you do experience it, it's something very visceral, something very emotional. So I wanted to start a line of fragrances that transports you to the natural world."   Jose grew up in Nicaragua, surrounded by what he calls "very virgin nature." He fell in love with beaches and surfing in his home country. When he moved to New York City, he found that he came to miss nature, so he began traveling across the country and fell in love with the natural destinations around the U.S.   "All these destinations that I fell in love with ended up being the inspiration behind each one of our fragrances," he says. "I also wanted to ensure that we were protecting it - leaving Mother Earth in a better place than without it. So the first thing we did was ensure that all of our ingredients are sustainable."   For example, for the brand's sandalwood scent, a green synthetic ingredient is used instead of actual sandalwood, a tree that takes a long time to grow. Likewise, recyclable parts of grapefruit are used for the brand's Montecito scent. Even the products' glass containers and boxes are recyclable.   Another Abbott commitment is to avoid any ingredient that could adversely affect consumers.   "This means no parabens, no phthalates, no hormone disruptors, no carcinogens," he says. "If you look at most perfume ingredient lists, they'll just put all the perfume in alcohol. We list our full list of ingredients. We believe consumers should know what they're putting on their skins."   The idea for the fragrance line began with his travels. Jose and his co-founder Michael Pass used trips to escape their high-pressure careers. A shared passion for fragrances led them to connect the dots.   In Part 1, Jose talks about:   * Gratitude to his first boss out of college, which gave him a shot working on Wall Street even though he lacked the traditional Ivy League credentials. * Our emotional connection to nature. * His childhood in Nicaragua and how moving to New York changed his perspective. * How he fell in love with natural destinations around the United States. * The need to make products with sustainable ingredients. * The brand's work with charities. * The need to make scents unisex. * How he and his co-founder turned travel into a brand. * How their career success to date helped them gain an advantage with potential investors. * How he re-engaged the creative side of his energy.   Join Ramon Vela and Jose Alvarez as they break down the inside story on The Story of a Brand.   For more on Abbott NYC, visit: https://abbottnyc.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

The Story of a Brand
Saral - Six-Step Strategy for Influencer Marketing

The Story of a Brand

Play Episode Listen Later Jun 24, 2022 32:39


This episode is brought to you by Sendlane.   Brands just getting started with influencer campaigns don't necessarily need to budget a ton of funds toward the cause, says Yash Chavan, Founder of Saral, a tool designed to help emerging DTC brands build profitable influencer marketing campaigns.   Yash offers a six-step strategy for getting started, beginning with coming up with three to five core hashtags. Start by searching for related hashtags on YouTube, TikTok, and Instagram.   Then using those hashtags, find influencers with a following of between 3000 and 20,000. From those, scale your list down to 100 influencers. Email the prospects - don't DM them because those messages get buried, Yash says.   Make your pitch a personal one - don't copy and paste a message, he says. Be specific in your request. Pitch your product. Offer an affiliate deal. Send them the product. And then track the results.   "Everything's done for free: Email is free. Prospecting is free. Talking to them is free. Zoom is free," Yash says. "The barrier for entry is literally in your head. So get out of your head and start executing."   When Yash began building Saral, he talked with dozens of e-commerce founders along with influencer marketers, and everyone said they wanted the same thing - a platform. While Yash says all brands can use the Saral platform, emerging brands are the focus for now.   "We want to build for those and grow with those," says Yash, who's had a passion for early brands.   "One of my first jobs was at an early-stage startup. I was, I think, the fifth or the sixth employee there," he says. "A brand is more human. You relate to the founder, you relate to the team, to the message of the brand. So I think it's an exciting market for me personally."   Yash has words of wisdom for entrepreneurs like himself and those building a brand.   "Stop waiting for help or funding ... God helps those who help themselves," he says. "If you're an e-commerce company, you first need to go to your customers. See if there's a need for it. See if you can validate the same outcome without building a tool or without building a brand out of it. But then just start with the small steps, and you'll eventually compound that into something much bigger."   In Part 2, Yash talks about:   * Six steps to starting a social influencer program. * What parts of a social influencer program can be done for free. * Why building relationships with influencers will yield oversized results. * What the onboarding process is like. * Advice to fellow entrepreneurs.   Join Ramon Vela and Yash Chavan as they break down the inside story on The Story of a Brand.   For more on Saral, visit: https://www.getsaral.com/    If you want to get more best practices around influencer marketing, Yash is offering a “Free ebook” for listeners: https://offers.getsaral.com    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

The Story of a Brand
Saral - Influencer Marketing Tool for Emerging Brands

The Story of a Brand

Play Episode Listen Later Jun 24, 2022 34:04


This episode is brought to you by Sendlane.   Saral is an influencer marketing tool that can find any influencer's email as long as they're on Instagram, TikTok, or YouTube, says Yash Chavan, Founder of Saral. It's designed to help emerging DTC brands build profitable influencer marketing campaigns while avoiding losing money on traditional social media campaigns.   Before founding Saral, Yash worked as a growth consultant guiding product-oriented brands. As part of that work, he also found success in helping execute influencer marketing programs.   "I'm a marketer at heart, so I want to help other marketers and founders who want to do marketing and make influencer marketing easier for them," he says.   Truth be told, Yash says he's not comfortable with the term "influencer."   "If I become dictator, I'll just remove the word influencer from everybody's dictionaries because I hate the word influencer," he says. "It has a connotation of the kind of person who is just famous on Instagram for posting hollow content or something like that."   Yash prefers the terms "creator" and "ambassador" because it better describes the action of creating content focused on a brand.   He says that keeping track of creators is a tough chore, and existing tools in the market are expensive. Plus, the current tools privatized transactions over relationships.   "Saral is right now the only tool on the market that puts the relationship front and center as opposed to the transaction of it," Yash says. "I like to call it relationship-focused influencer marketing, where you look at the creator as a person first and not just like a one-time salesperson."   Yash insists that small brands can do influencer marketing similar to more prominent brands. It's an essential tool because traditional practices - like Facebook ads - no longer have the same impact.   "(If) Facebook was working as well as it was in 2016, 2017, then we won't be having this conversation," he says. "But I think because these bad ads and cheap clicks are now no longer cheap, people have to look at these other, more organic, more human forms of marketing. And that is why influencer marketing is shining."   In Part 1, Yash talks about:   * Gratitude to the Internet for providing him access and opportunities from his home in Mumbai, India. * An overview of the Saral influencer marketing tool. * His background as a growth consultant. * The difference between an influencer and an ambassador. * Why the need for a tool like Saral. * The downfall of Facebook ads.   Join Ramon Vela and Yash Chavan as they break down the inside story on The Story of a Brand.   For more on Saral, visit: https://www.getsaral.com/    If you want to get more best practices around influencer marketing, Yash is offering a “Free ebook” for listeners: https://offers.getsaral.com    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

Product Startup
130: Choosing an eCommerce Platform for your Hardware Product

Product Startup

Play Episode Listen Later Jun 22, 2022 22:31


Tim Bucciarelli is a Director at IronPlane, an eCommerce agency that works with many large product brands. Tim has been a leader in the eCommerce space for almost 30 years. Today Tim is going to share some valuable knowledge on how inventors, startups, and small manufacturers can understand what eCommerce is, how to choose a great eCommerce platform for your current and future product needs, and how to do a good job of building out your platform, especially around business to business sales. Today you will hear us talk about: What is eCommerce How do you choose the right platform to sell online Back end platforms explained, and how they connect to front end How do you do it well Understand your customer Understand investment Wordpress and WooCommerce is an easy way to get started online Shopify is a SaaS, a central piece of software BitCommerce is a SaaS that is a bit more opened up Adobe Commerce / Magento is larger and more customizable EPISODE LINKS Tim Bucciarelli / IronPlane Links: Website: https://www.ironplane.com/ LinkedIn: https://www.linkedin.com/in/tim-bucciarelli/ The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/ Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/ About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

The Story of a Brand
BelliWelli - For the Low FODMAP, Plant-based, Gluten-free Diet

The Story of a Brand

Play Episode Listen Later Jun 21, 2022 37:38


This episode is brought to you by Sendlane.   It's a mix of ingredients - and omission of others - that go into the products from BelliWelli, including cutting down on short-chain carbs that are poorly digested, says Katie Wilson, Co-founder of BelliWelli, a brand that makes snack bars for those who suffer from digestive issues.   Katie says that making the products compatible with the Low FODMAP diet and plant-based and gluten-free are the top three goals.   "I knew that if we could achieve all three, I could look you in the eye and tell you you will have this bar, and you will not suffer gut consequences later," she says.   Katie says the products aren't gimmicky - there is no hero ingredient. There's a base dough into which new flavors, fruits, and chips are added. She adds that some ingredients - like caramel - aren't on the Low FODMAP diet, so that's not a flavor the brand can offer.   To that end, the brand has both taste testers and gut testers.   "If 20 people can't stomach it right with sensitive guts, we can't launch that product because that's part of the promise," she says.   The brand's core flavors as of today are lemonade, chocolate, cinnamon swirl, fudge, brownie, birthday cake, and a blueberry muffin. Some additional flavors are exclusive items; once they sell out, they don't always come back.   In Part 2, Katie talks about:   * The composition of the brand's products. * Why some flavors, such as caramel, aren't options for BelliWelli. * The lack of a big "hero ingredient." * The need for gut testers. * The core set of flavors. * A tour of the website. * Where you can find the brand's products.   Join Ramon Vela and Katie Wilson as they break down the inside story on The Story of a Brand.   For more on BelliWelli, visit: https://belliwelli.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

The Story of a Brand
BelliWelli - Delicious Products for the Gut-Challenged Community

The Story of a Brand

Play Episode Listen Later Jun 21, 2022 37:40


This episode is brought to you by Sendlane.   BelliWelli makes snack bars and treats that are safe for those with stomach or digestion issues, says Katie Wilson, Co-founder of BelliWelli.   Stomach issues are more common than most people think, Katie says.   "My favorite thing to say to anyone is go ask five people in your life willing to be kind of honest with you if they suffer from daily gut issues or gut issues, period, and you will be shocked," she says. "It's going to be at least four out of five. I can promise you that."   Katie's career didn't begin in the food marketplace or anything related to digestive health. Instead, she developed gut issues during her career path working for matchmaking companies. Traditional treatments didn't help, so she turned to help in Facebook groups and found tens of thousands of people just like her. Eventually, her husband came to the rescue and hired a food scientist and dietician who were charged with developing the perfect IBS-friendly chocolate chip cookie. A brand was born.   "It seems like we found the right product at the right time and the right community," Katie says.   Katie says many of the critical decisions have come from the gut-challenged community, including the name of the business, the brand's tagline, and every flavor that BelliWelli has launched to date.   "I tend to think of our customers like friends. I never find myself using the word customer," she says. "I think of them in terms of how would I treat my best friend?. Every customer deserves to be treated that way."   In Part 1, Katie talks about:   * Gratitude to three executives at Nordstrom, including the CEO, who took 30 minutes to go over an idea that Katie pitched them when she was working there as a teenager. * A 100-foot overview of the BelliWelli brand. * Her career background. * How her gut issues began and her reaction to traditional treatments. * The development of the brand's first cookie. * How the community plays an essential role in many brands' decisions.   Join Ramon Vela and Katie Wilson as they break down the inside story on The Story of a Brand.   For more on BelliWelli, visit: https://belliwelli.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

The Story of a Brand
A Blue Egg Corporation - Brand for the Allergen-aware Consumer

The Story of a Brand

Play Episode Listen Later Jun 17, 2022 38:41


This episode is brought to you by Sendlane.   One of the mantras of Robin Wilson, chairman and founder of A Blue Egg Corporation, is asking people when they last washed their pillows.   With Blue Egg's brands in the clean home product space, it's a question that's important to get across to customers, she says.   "They're so embarrassed - the average answer was six years," Robin says. "That's drool dander. If you put oils on your hair and have a pet sleeping in your bed, anything you can imagine is on that dirty pillow that now weighs more than when you bought it."   In 2015, she published a book on home health called "Clean Design: Wellness for Your Lifestyle." Another book is in the works.   Robin's company also has a social justice campaign called Project Lilac that supplies bed sheets to safe houses or shelters for victims of domestic violence.   "That's just a simple gesture that can put someone on the road to believing in themselves again," she says.   The company's mission is to be an affordable luxury brand for the allergen-aware consumer.   "You don't have to have allergies to get our product," she says. "It's something you can get, though, if you want to prevent and protect yourself because it's woven at a 0.5 micron. So bedbugs and dust mites can't penetrate through the fabric, so it's almost like a tech play on sheets and sheeting."   When sharing wisdom, Robin first cautions about how life advice is dispensed.   "I want to remind people that anyone who gives you advice, often it's from their perspective," she says. "You should take a piece from this and a piece from that and make it your piece. Make it your vision."   What Robin hopes will happen soon is that we'll emerge from the pandemic and get back to the basics of coming together as a community, especially when it comes to socializing with friends and mentors.   "Have people in your life who are connectors," she says. "Those people get great joy from telling and talking to all their friends and saying, do you know about? Did you know about? And make sure there are a few people like that in your world because they will tell everybody what you're doing and why it's so great."   In Part 2, Robin talks about:   * The importance of pillow health. * The words of wisdom in her book. * Her brand's social justice campaign - Project Lilac. * Where you can find Clean Design Home products. * Why sleep is so vital to your health. * The perils of taking just one person's advice. * The importance of socializing with connectors.   Join Ramon Vela and Robin Wilson as they break down the inside story on The Story of a Brand.   For more on A Blue Egg Corporation, visit: https://ablueegg.com/    For her book, “Clean Design: Wellness for Your Lifestyle,” visit Amazon.   Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

The Story of a Brand
A Blue Egg Corporation - From Asthma to Creating a Global Brand

The Story of a Brand

Play Episode Listen Later Jun 17, 2022 37:45


This episode is brought to you by Sendlane.   The COVID pandemic caused a lot of people to feel trapped at home, putting a lot more focus on the needs inside a house. That's where A Blue Egg Corporation comes in, says Robin Wilson, chairman and founder of the holding company for real estate, design, and licensing.   Robin's childhood was spent fighting off a slew of allergies, a challenging situation that she'd later use to her advantage in her career. After starting in the corporate world, she shifted to real estate development and project management.   Robin says she's found resilience and empathy through a network of friends who offer constant reassuring words.   "Don't look at other people - run your race," she says. "Set a goal for yourself. Whatever that goal may be, it may be that you don't want to have any debt in one year. It may be that you want to have enough money to go on a vacation or have a certain amount of money in your bank account if that is your goal. Work toward your goal."   In Part 1, Robin talks about:   * Gratitude to his friends and family who invested in his company and trusted him to use the money wisely. * How her childhood allergies affected her career path. * Why she pivoted into real estate. * Why "resilience" and "empathy" are keywords to her.   Join Ramon Vela and Robin Wilson as they break down the inside story on The Story of a Brand.   For her book, “Clean Design: Wellness for Your Lifestyle,” visit Amazon.   For more on A Blue Egg Corporation, visit: https://ablueegg.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

The Story of a Brand
TBJ Gourmet - Everything Taste Better with Bacon Jam!

The Story of a Brand

Play Episode Listen Later Jun 17, 2022 34:17


This episode is brought to you by Sendlane.   If everything tastes better with bacon, then things must really hit another level with bacon jam. That's the mission of TBJ Gourmet, a specialty food brand that makes spreadable bacon jam its claim to fame.   Michael Oraschewsky, the brand's CEO (he calls himself the chief executive boor), says bacon jam is made of bacon, caramelized onions, brown sugar, and apple cider vinegar. It's sweet and savory, so it has many applications, from burgers and sandwiches to crackers and charcuterie boards.   "People are already putting bacon on burgers - that's familiar - and they're already putting condiments that have a sweet and acidic nature, like ketchup on burgers," Michael says. "That this flavor profile is combined into one awesome condiment or spread already made sense to people, but now it's crazy. We see people putting it on pan-seared scallops instead of wrapping them in bacon or putting it on deviled eggs and exploring the space."   It turns out the bacon jam came almost by accident. A while back, Michael owned a restaurant that had a catering job canceled at the last minute. The bacon for the event was already cooked, so his future business partner suggested turning it into jam - a product he made for tailgate parties. Customers loved it from the start and wanted it in jars. A brand was born.   "Relatively soon after that, we were selling more bacon jam than I was selling anything else at the restaurant," he says. "So that's the genesis of the company."   The brand's founders started with pre-sales on Kickstarter and quickly sold 13,000 units before anyone had sampled the product. They took the bacon jam on the road to bacon festivals around the country and found similar hot demand. The feedback at a Hughe Christmas market in Philadelphia confirmed they were onto something big.   "It was there that we realized it was beyond just the bacon love of it - there was a foodie component," Michael says. "People weren't just saying, I'm buying this for my uncle because he loves bacon. They were saying, " Oh, my son's a chef, he's going to love this."   From there, things moved fast, Michael says. The company found an angel investor and then searched for a USDA facility for production. The brand was featured on QVC. It was selling 8,000 units a minute and quickly sold out. The product is available in about 6,500 stories across the U.S. and Canada.   In Part 1, Michael talks about:   * Gratitude to his wife for taking on the responsibility of home-schooling children during the COVID lockdown. * Why the bacon jam works as a condiment - because it combines sweet and savory elements that are already familiar. * How the idea for bacon jam came about. * The initial and unexpectedly high demand for the product.   Join Ramon Vela and Michael Oraschewsky as they break down the inside story on The Story of a Brand.   For more on TBJ Gourmet, visit: https://tbjgourmet.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

The Story of a Brand
TBJ Gourmet - Bacon Jam for Every Occasion!

The Story of a Brand

Play Episode Listen Later Jun 17, 2022 35:51


This episode is brought to you by Sendlane.   Upcycling is a crucial business practice at TBJ Gourmet, a specialty food brand that makes spreadable bacon jam its claim to fame.   "I would say the majority of food companies that are doing upcycling started doing it because they were on a mission to help combat climate change or save the planet," Michael Oraschewsky says. "For me and TBG, it started as a way to reduce costs."   Pork belly is cut into pretty, uniform shapes when used as bacon for consumers. That leaves out the odd piece here and there - just as tasty when it's cooked but not as appealing in looks as traditional bacon. Those pieces get used for bacon jam,   "I would argue that that pork is probably the first upcycled animal to be domesticated to eat things that we didn't want to eat and turn it into delicious, delicious meat," Michael says.   For TBJ Gourmet, it's just an economic mindset but an environmentalist mindset that makes upcycling an essential part of the brand's strategy.   "For me, it was always more than just the climate battle because I was raised not to waste food," Michael says. "My grandparents on my dad's side were raised in Europe during the wars in the 20th century. They were often times with very little or no food. My grandfather always told us this story about how his most memorable birthday gift was a farmer who gave him an egg that he was working for. He gave him an egg, and he shared it with his mom and his sisters. And his mom made a meringue out of the white and then got the yolk, and they enjoyed the meringue from this one egg. So we weren't allowed to waste food."   Michael says TBJ's finances got through the COVID pandemic just fine. Though restaurants were closed, the brand's CPG side performed exceptionally well. He expects sales to climb more as in-person family celebrations resume during the coming holidays.   For now, TBJ Gourmet's product line is anchored by three bacon jams: classic, sweet chili, and black peppercorn. A reserve line includes additional flavors, including maple bacon jam, honey habanero bacon jam, and balsamic fig bacon jam. A tomato jam provides a non-meat option. Future variations are coming soon.   In Part 2, Michael talks about:   * Why the company turned to upcycling. * The story behind his mission not to waste food. * How the COVID pandemic affected the company. * The importance of community and social media. * A rundown of the brand's products.   Join Ramon Vela and Michael Oraschewsky as they break down the inside story on The Story of a Brand.   For more on TBJ Gourmet, visit: https://tbjgourmet.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

The Story of a Brand
Kulala - Finally, Parents & Baby Get a Good Night's Sleep

The Story of a Brand

Play Episode Listen Later Jun 14, 2022 35:06


This episode is brought to you by Sendlane.   "If the baby doesn't sleep, nobody sleeps." That's the challenge that faced Kulala, a brand that creates sleep solutions for the baby and the whole family.   Sofia Axelrod, Founder and Chief Science Officer of Solaria Systems (parent company of Kulala), had insomnia for much of her early life. Her struggles led her to study behavioral science, where she researched the fundamentals of sleep.   How Babies Sleep: The Gentle, Science-Based Method to Help Your Baby Sleep Through the Night   "I wrote a book about it, and the book has been a big success in many countries," Sofia says. "I thought, what else can I do? ... I started a company developing lighting and other technologies to help us sleep better."   The brand aimed at helping babies sleep is Kulala - a word meaning "sleep" in Swahili. Ultimately the company - Solaris Systems - will create other products to help adults sleep better.   "It's hard to quantify how much sleep you should be getting," Sofia says. "There's a lot of messaging around that that seems contradictory. The good news is that we have many answers from a scientific perspective. And that's why I started a company."   According to Sofia, about 60 percent of Americans report they don't sleep well some of the time and over a longer time, sleep deprivation can make you sick by increasing your risk for diabetes, obesity, heart disease, and more.   Sleeping pills - a traditional and easy-to-obtain approach - will cause people to get tired and fall asleep, but she says they don't leave you well-rested.   "Ultimately, that's where I have specific thoughts and a specific method and priorities of what's important and what's not important," she says.   In Part 1, Sofia talks about:   * Gratitude to New York City for providing the right environment for her to thrive in her career, * Her early struggles with insomnia influenced her career path. * How sleep deprivation affects a person. * Why sleeping pills aren't the cure. * The differing schools of thought about baby sleep. * The importance of recognizing your total daily sleep needs.   Join Ramon Vela and Sofia Axelrod as they break down the inside story on The Story of a Brand.   For more on Kulala Land, visit: https://kulalaland.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

The Story of a Brand
Kulala - Create the Right Sleep Environment for You and Baby

The Story of a Brand

Play Episode Listen Later Jun 14, 2022 33:46


This episode is brought to you by Sendlane.   Baby nightlights sold online often project blue light, but that's not the right hue to keep someone asleep, says Sofia Axelrod, Founder and Chief Science Officer of Solaria Systems, which makes the Kulala Land brand of baby lights.   "We know from science that blue light activates our inner clock and tells us that it's daytime and suppresses sleep," Sofia says. Instead, based on her experience in labs, Sofia knew that red light helps keep subjects from waking up.   "So I bought a bunch of red light bulbs ... I noticed it made me sleep here at night, and then when my baby was born, it helped her learn what is daytime and nighttime because her body learned it," she says.   Today's electronic devices - particularly our phones - all emit light. Light tells your body it's not time to be tired. It promotes the release of hormones that trigger wakefulness. The solution isn't to turn off all the lights, Sofia says, instead just turn on the right lights.   "It's just a light - it's so simple," Sofia says. "That's why I got so obsessed with this idea because it's relatively easy to implement."   It's also important to know that there's no one answer for how much sleep a person needs. Though the average is eight hours, the answer comes on a bell curve, Sofia says. Your genetics and age primarily determine it. She says that once you figure out your daily sleep need, don't change it.   Using the Kulala lamp the right way is essential, Sofia says. That's where the app comes in.   "The app is basically like the wing woman to the Kulala lamp," she says. "It will tell you how to use the lamp most efficiently. It will tell to give you all the right schedules for your baby. And it will say, okay, now you turn on the lamp. Now it's time for the bedtime routine. And that's when it can be efficient and efficacious to help your baby fall asleep."   Future plans for the company include lamps for the whole family and businesses. The lamp would help improve your mood and production.   "I see a lot of potential to improve people's lives in an easy, effective, and safe way," she says. "I am focused on building something that just works out of the box and will improve your life."   In Part 2, Sofia talks about:   * The difference between blue and red lights at night. * How she initially experimented with red lights at home. * How light affects your body. * How to figure out your sleep need. * How the Kulala lamp works. * Future product plans.   Join Ramon Vela and Sofia Axelrod as they break down the inside story on The Story of a Brand.   For more on Kulala Land, visit: https://kulalaland.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story