Podcasts about WooCommerce

In dieser Folge des Onlineshop Geflüster Podcasts spreche ich über das vielleicht größte, aber oft übersehene Hindernis für Wachstum im E-Commerce: du selbst. Ich zeige dir, welche Denk- und Entscheidungsfehler dich auf dem Weg zum nächsten Umsatzlevel ausbremsen – und wie du es schaffst, dein Unternehmen aus der Gründerfalle zu führen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts geht's um dein CAC-Ziel – also die Customer Acquisition Cost – und ob deine aktuellen Vorgaben wirklich sinnvoll und realistisch sind. Ich erkläre dir, warum viele Shops sich hier verkalkulieren, worauf es stattdessen ankommt und wie du deine Profitabilität sauber im Blick behältst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In this podcast episode, host Michelle Frechette chats with developer Mark Westguard about the new Image Roulette plugin, which randomizes images on WordPress sites while keeping alt text and captions for accessibility. The plugin was inspired by Michelle's need to display randomized Speed Networking conversation cards.They demonstrate how it works, discuss potential eCommerce uses, and share experiences using AI tools like Claude to speed up development. The episode also highlights collaboration, creativity, and fun within the WordPress community.Top Takeaways:Image Roulette Plugin: Michelle's accessibility challenge inspired Mark to create a plugin that randomizes images while preserving alt text and captions. Within hours, he developed a fully functional prototype that later became a public WordPress plugin.Accessibility at the Core: The plugin automatically uses each image's existing media library fields (alt text, title, caption), ensuring accessibility is built-in rather than an afterthought — aligning with WordPress's broader emphasis on inclusive design.Simplicity and Versatility: Image Roulette works via both a Gutenberg block and a shortcode, making it compatible with different site builders. It's ideal not only for random prompts but also for creative and commercial applications, such as eCommerce product showcases.Mentioned In The Show:MooImage RouletteInsta WPClaudeCursorAngieWP World

In dieser Folge des Onlineshop Geflüster Podcasts geht's um das stille Gewinn-Leck in vielen Onlineshops: Retouren. Ich zeige dir, wie Rücksendungen heimlich deine Marge auffressen – und was du tun kannst, um das in den Griff zu bekommen. Du bekommst konkrete Ansätze, wie du deine Retourenquote senkst und gleichzeitig deinen Kundenservice stark hältst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Shopify e WordPress: due piattaforme che per anni sono sembrate concorrenti. Una nata per raccontare, l'altra per vendere. Eppure oggi le cose cambiano. Con il nuovo plugin ufficiale di Shopify per WordPress, i due mondi possono finalmente collaborare: il contenuto resta nel suo ambiente naturale, e il checkout — veloce, sicuro e performante — è gestito da Shopify. In questa puntata rifletto su:cosa fa realmente il nuovo plugin e come funziona dentro WordPress,perché Shopify ha deciso di aprire un'integrazione diretta con il CMS più usato al mondo,e come questo può cambiare la strategia di chi lavora con siti ricchi di contenuti o brand che puntano sullo storytelling.Parliamo anche di due scenari concreti:Chi parte da WordPress e vuole aggiungere la vendita con Shopify, separando gli aspetti tecnici e legali.Chi parte da Shopify e vuole espandere la propria presenza editoriale su WordPress, integrando i prodotti negli articoli.Non è solo un plugin: è un segnale. Il confine tra contenuto e commercio si sta assottigliando — e questa potrebbe essere la mossa che semplifica tutto.

En este episodio nos subimos al tren con Jairo Ochoa, fundador de FactuPress, para hablar de uno de los temas que más quebraderos de cabeza está dando a quienes venden online en España: Verifactu, el nuevo sistema de facturación que está entrando en vigor desde 2025 y que será obligado para todos en 2026. Si […] El episodio Episodio 325: Verifactu para WooCommerce, con FactuPress y Jairo Ochoa es un podcast de Un billete a Chattanooga.

Kostenloser Audit: www.ecomhouse.com/skalierungs-call Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Black Friday / Black Week - CSS-Partner - E-Mail / Retention-Marketing - Gutscheincodes - Mediapakete & Platzierung - Payout - Single Day & Nikolaus - Tracking-Weiche

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir darüber, ob sich Messen & Märkte für dich als Onlineshop-Betreiber wirklich lohnen – oder ob sie nur Zeit und Geld kosten. Ich teile meine Gedanken und Erfahrungen, wann Offline-Veranstaltungen ein sinnvoller Marketing-Kanal sein können, worauf du achten solltest und wie du das meiste für dein Business rausholst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Coming to you this time from the actual lush and lavish studios of MWS Media, I observe the twenty-first anniversary of my first podcast, which is also more or less also the 21st anniversary of podcasting itself. In and around that milestone, two podcasting legends have retired, and another ill-conceived podcast award is announced. I have thoughts. Also, an update on my own creative life, including my new website, a hopefully fresh approach to selling stuff on it, and anxiety around creating fiction. This episode was recorded on October 14, 2025. Watch the Episode (No video? Click to watch on YouTube.) Links and Topics Mentioned in This Episode My creative services for authors and podcasters. Can I help you? Book a free discovery call and let’s find out. My fiction and non-fiction. The 40th podcast was probably The Dragon Page: Cover to Cover. Sadly, I can’t find their first podcast episode archived anywhere..! You can find close to 100 episodes of my first podcasts, as well the complete run of Writers Talking and every episode of Five Minute Memoir (so far), at the cultural treasure that is The Internet Archive. You can also hear every episode of Sonitotum with Matthew Wayne Selznick right here on my site, and see all episodes of I Know This Much on YouTube (audio versions aren’t archived anywhere yet). Melvyn Bragg was the host of In Our Time for over a thousand episodes. Marc Maron recently ended his landmark interview podcast WTF. Here’s the open letter I wrote Marc Maron to gently scold his repeated claim to be a podcasting pioneer (and deliver some history, and gratitude). The Golden Globes are honoring podcasts now, sort of. I talk about my new website, which is live… and I mention using WooCommerce, with which I was struggling and which is awful. Since recording, I’ve embraced FluentCart. It’s pretty great so far, and at least until the end of October, 2025, they’ve got a price on a lifetime license that’s hard to beat. This episode was recorded (audio and video) using my Insta360 webcam and my Aurycle A87 microphone (through a Behringer U-Phoria UMC202 audio interface) via OBS Studio. Support the show with a one-time donation, with my thanks! Thanks to the Patron Members of the Multiversalists Community Thank you to J.C. Hutchins, thank you to Jim Lewinson, thank you Amelia Bowen, thank you Ted Leonhardt, thank you to Charles Eugene Anderson, thank you to Scott Roche, thank you to Harold Johnson, thank you to David Mackler, and thank you to Sam Cherubin. ~ Did you listen to this and decide you like the cut of my jib? Are you interested in directly benefiting from my quarter century of online indie publishing experience? Click to learn more about my services for writers, authors, and other creators! Never miss an episode! Join the Multiversalists community of readers, writers, friends, and fans at the free level. You'll also get your choice of one of three of my e-books!  Or (and!), find this podcast anywhere you get your podcasts, or subscribe manually by copying https://www.mattselznick.com/feed/podcast/sonitotum into your favorite podcast app. This content is by Matthew Wayne Selznick and came from his website.

In dieser Folge des Onlineshop Geflüster Podcasts spreche ich darüber, wann eine Zusammenarbeit mit uns wirklich Sinn macht. Du erfährst, welche Voraussetzungen du mitbringen solltest, welche Denkweise du brauchst – und warum es nicht nur um Ads oder Budgets geht, sondern darum, gemeinsam echte Ergebnisse im E-Commerce zu schaffen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazonTired of guessing your way through stockouts, overstock, and Amazon's ever-shifting fees? We sat down with Randy Thebeau—programmer, analyst, Amazon seller, and former 3PL owner—who turned years of warehouse chaos into SKU Compass, a practical system for sellers who want clarity, not dashboards for show. Randy shares how he set a hard revenue target and deadline to quit his bank job, then learned the hard way why spreadsheets crumble under daily sales swings, multi-channel expansion, and the hidden math of bundles and kits.We unpack the habits that protect margins: treating safety stock as non-negotiable insurance, measuring coverage in days (not just units), and setting channel-specific thresholds so FBA stays lean while sales stay steady. Randy breaks down a hybrid approach to AWD and 3PL that speeds replenishment without surrendering your P&L to auto systems, plus a simple rule to cut long-term storage by taking manual control when FBA dips below a 30-day window. We also get tactical on returns triage for higher-ticket products, supplier standards that prevent rework (barcode at the factory or walk away), and why two manufacturers per SKU can save a launch when quality slips.If multi-channel sales have turned your inventory into a guessing game, you'll hear how bundling can push up average order value while SKU Compass handles the tricky component math across Amazon, Walmart, Shopify, WooCommerce, and ShipStation-powered channels. The throughline is simple: right-size your stock, protect cash flow, and make fewer—but sharper—decisions that compound over time. Subscribe, share with a seller who's stuck in spreadsheet hell, and leave a review with your biggest inventory headache—we'll queue it up for a future deep dive.Randy Social Media:https://www.facebook.com/randy.thebeauhttps://www.linkedin.com/in/randy-thebeau/SKU Compass Social Media:https://www.facebook.com/profile.php?id=61566592928758https://www.youtube.com/@SKUCompasshttps://www.linkedin.com/company/sku-compass/https://skucompass.com/Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Matt Medeiros welcomes Brian Coords back to discuss his experiences at Automattic and WooCommerce. They explore the current state of WordPress, the importance of cohesion within the platform, and the role of community feedback in shaping its future. Brian shares insights on the challenges and opportunities presented by AI in e-commerce, the introduction of the MCP (Model Context Protocol), and the marketing strategies being employed to position WooCommerce against competitors like Shopify. The conversation also emphasizes the importance of collaboration between teams and the significance of community contributions in driving innovation within WooCommerce.Takeaways:Brian says working at Automattic is impactful and collaborative.Cohesion in WordPress is essential for its future.AI is becoming a necessary tool in e-commerce.MCP offers a new way to interact with WooCommerce.Natural language processing can simplify e-commerce tasks.WooCommerce is focusing on extensibility and customization.Gutenberg improvements are crucial for WooCommerce's ease of use.Community contributions enhance WooCommerce's functionality.Engaging with the community helps identify pain points.Important Links:Brian Coords' websiteWooCommerce Developer BlogConnect with Brian: LinkedInThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, ob dein Onlineshop überhaupt noch einen klassischen Funnel mit TOFU, MOFU und BOFU braucht – oder ob dieser Ansatz längst überholt ist. Ich zeige dir, worauf du dich stattdessen konzentrieren solltest, um deine Werbekampagnen effizienter zu gestalten und bessere Ergebnisse zu erzielen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Are your credit card declines climbing and your approval rate dropping? Every failed transaction means lost revenue. In this episode, Maria breaks down how to fix payment declines, boost approval rates, and recover more sales through smarter payment processing strategies.If you run an ecommerce store, sell online, or operate in a high-risk industry, this episode will help you uncover why payments fail — and what you can do to fix it.You'll learn how to:✅ Read and interpret decline codes that actually matter✅ Retry soft declines safely (and avoid hard declines)✅ Fine-tune your fraud prevention tools to stop false declines✅ Use AI and address verification (AVS) to improve approvals✅ Align your MCC and business descriptor with what you sell✅ Optimize transaction routing and use dynamic currency conversion (DCC) for higher approval ratesIf your current payment setup isn't getting enough approvals, Maria explains what to change — fast. Whether you're using Shopify, WooCommerce, or your own checkout, these insights will help you recover lost revenue and keep transactions flowing.

In dieser Folge des Onlineshop Geflüster Podcasts geht's um ein Thema, das viele E-Commerce-Gründer:innen unterschätzen: die Marge. Ich zeige dir, warum dich deine schlechte Kalkulation vielleicht gerade heimlich auffrisst – und wie du sie mit ein paar gezielten Hebeln retten kannst. Wenn du langfristig profitabel wachsen willst, ist diese Folge Pflicht! Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Matt Medeiros and Kestrel General Manager Ian Misner discuss the challenges and opportunities in the WordPress and WooCommerce space. They focus on the importance of video marketing, the evolution of Kestrel, and the dynamics of agency relationships. They also examine the impact of acquisitions on product development, the intricacies of professional services, and the future of WooCommerce in a changing market environment. In addition, they explore the challenges WooCommerce faces in gaining visibility and market share, the opportunities for growth, and the impact of AI on e-commerce and plugin development. The discussion emphasizes the significance of user experience, the necessity for improved educational content, and the evolving role of AI in shaping the future of online sales.Takeaways:Video marketing is crucial for building trust and outreach.Many founders struggle with authentic video presentations.Kestrel has evolved by acquiring WooCommerce extensions.The market has become more competitive with the rise of Shopify.Agencies are key partners for plugin companies.Providing value to agencies can lead to word-of-mouth referrals.CheckoutWC has become a flagship product for Kestrel.The WooCommerce marketplace is a vital sales channel.Navigating professional services can distract from core business goals.Market dynamics are shifting, impacting WordPress and WooCommerce growth. Shopify has a significant impact on the e-commerce landscape.WooCommerce is more complex than competitors but offers unique advantages.The entry-level market favors WooCommerce due to its low cost.WooCommerce excels in custom solutions for businesses with specific needs.AI is changing the way e-commerce operates, but it's not a threat to all plugins.The visibility of WooCommerce in the market needs improvement.Better educational content is essential for new users of WooCommerce.AI can enhance user experience but may not replace the need for browsing.The future of e-commerce will involve a blend of AI and traditional shopping experiences.User experience remains a critical factor in e-commerce success.Important LinksKestrelThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, wie du ganz einfach deine ersten Mitarbeiter findest - ohne monatelang zu suchen oder auf Bewerbungen zu warten, die nie kommen. Ich erkläre dir, warum klassische Jobportale dich gerade am Anfang nicht weiterbringen und wie du mit einfachen Schritten erfolgreich Leute einstellst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In this episode, we unpack bundles and bulk discounts and how they can nudge customers to buy more and boost revenue. Katie Keith, Founder and CEO of Barn2 Plugins, shares why most stores struggle to increase average order value and how her new Shopify app bridges the gap between different discount strategies. She also provides a masterclass on discount pricing psychology, setting tiers, and when to choose volume bundles over bulk discounts.Topics discussed in this episode:  Why many stores struggle to increase AOV. What the difference is between WooCommerce and Shopify discounts. How to match your discount strategy to your target customer. What makes the right moment to test and adjust your offers. How to avoid a cluttered and confusing product page. Why you must know your minimum acceptable profit margin. What role psychological pricing plays in setting tiers. How a fixed price offer can convert better than a percentage. Why discounts aren't right for all types of products. What flexible targeting options are available for discounts. Links & Resources Website: https://barn2.comShopify App Store: https://apps.shopify.com/barn2-bundles-bulk-discountsLinkedIn: https://www.linkedin.com/in/katiekeithbarn2X/Twitter: https://x.com/katiekeithbarn2Get access to more free resources by visiting the show notes at https://tinyurl.com/3skdcmaw______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

In this episode of Cache Up, host Michelle Frechette chats with Joe Dawson, co-founder of WordPress Accessibility Day. They discuss the event's origins, its 24-hour global online format, and the importance of accessibility in web design for people with disabilities and aging users. Joe explains the logistics behind providing live captions, ASL interpretation, and paying speakers. The conversation highlights the volunteer-driven nature of the event, the need for sponsorship, and ongoing efforts to improve both digital and physical accessibility in the WordPress community and beyond.Top Takeaways: The Origins and Growth of WP Accessibility Day: WP Accessibility Day started in 2020 as an online accessibility-focused event and was significantly shaped by the pandemic, which allowed the team to attract international speakers. Founders Joe Dolson, Amber Hinds, and Bet Hannon built a volunteer-run organization that has grown into an annual, fully online 24-hour event, enabling global participation.Commitment to Accessibility for All: The event emphasizes true accessibility, not just compliance. It includes live ASL interpretation, live captions, and translated content (currently in Spanish, French, and other languages), ensuring participants with various disabilities and language backgrounds can fully engage. Accessibility is seen as a benefit for everyone, including those with temporary or situational disabilities.Valuing Contributors and Maintaining a Sustainable Model: WP Accessibility Day pays its speakers and translators to honor their time and expertise, despite being a volunteer-led nonprofit. Sponsorships and donations fund professional captioning, sign language interpreters, Zoom infrastructure, and post-production, balancing high-quality accessibility services with organizational sustainability.Real-World Impact and Awareness: The conversation highlights how accessibility challenges extend beyond the web to physical spaces and everyday life. Joe and Michelle emphasize the importance of listening to feedback from people with disabilities, including temporary ones, and addressing barriers proactively. The event and its materials serve as both an educational resource and a demonstration of inclusive design practices in action.Mentioned Links: WP accessibility dayid24Bet HannonAmber HindsVitaly FriedmanSmashing MagazineJoe A Simpson Jr

Episode 350 of TWiW, hosted by Nathan Wrigley, tackled key topics in the WordPress ecosystem, including updates on RT Camp's GoDAM plugin, Site Spotlight site reviews, and upcoming features in WordPress 6.9. The panel discussed WordPress's marketing struggles, the “cool kids” debate, community events calendar conflicts, and recent layoffs at major agencies like 10Up. Notable news included Shopify's new WordPress plugin and WooCommerce's POS app launch. Accessibility initiatives and innovative plugins were also highlighted, reflecting the ongoing evolution and challenges in the WordPress community.

In this episode, nurse-turned-baker Precious shares her journey of launching "Cakes in a Jar" with WordPress and WooCommerce, blending her Zimbabwean roots with a vibrant online brand.

In this episode, Nathan Wrigley chats with Olly Bowman about his new WordPress plugin, ShutterPress, designed for photographers to easily sell prints and digital downloads through WooCommerce without the hassle of creating individual products for each image. Olly explains how the plugin streamlines gallery and product management, supports password protection, watermarking, and future features like CDN storage, print service integration, and AI-powered image recognition. Whether you're a professional photographer or want an easy gallery solution, ShutterPress offers both flexible display options and e-commerce functionality.

In this Throwback episode, Amazon brand-building expert Kevin shares advanced strategies for established sellers aiming to scale to eight figures and beyond. He emphasizes the shift from selling generic products to building authentic brands, leveraging Amazon as a distribution channel rather than the sole platform. Kevin discusses creative tactics for collecting customer data—like compelling insert cards and personalized experiences—and highlights the importance of nurturing an engaged email list. The conversation covers email marketing best practices, the challenges of today's Amazon landscape, and actionable steps for long-term brand growth both on and off Amazon.Chapters:The Shift to Real Brand Building on Amazon (00:00:00)Discussion on the end of "me-too" products and the need for genuine brand building to scale on Amazon.What Makes a Real Brand (00:01:41)Explains the difference between a product and a true brand, using search volume and customer recognition as benchmarks.Owning Customer Data & Creative Inserts (00:02:37)Importance of collecting customer data, using creative insert cards, and leveraging off-Amazon channels for customer relationships.Pet Brand Example: Insert Offers & Birthday Campaigns (00:03:27)Detailed example of using free sample offers, pet registration, and birthday postcards to build loyalty and collect data.Email Marketing Challenges & Deliverability (00:07:40)Covers issues with email engagement, deliverability, and strategies to stay out of spam folders.Email Frequency & Value-Driven Content (00:09:18)Best practices for email frequency, balancing value and promotions, and the importance of testing.Testing Offers & Audience Warmth (00:10:42)The need to test different offers and tailor messaging based on audience familiarity with the brand.Actionable Takeaways for Amazon Sellers (00:12:01)Summarizes three key actions: build a real brand, create an email list, and provide value to your audience.Top Billion Dollar Seller Summit Speakers (00:13:45)Kevin names top speakers/attendees to follow for Amazon growth insights: Brandon Young, Casey Goss, and Josh Hadley.How to Connect with Kevin (00:16:33)Kevin shares the best way to contact him—primarily via Facebook.Links and Mentions:Tools and WebsitesShopifyWooCommerceAmazon Prime now Prime VideoTaxJarBillion Dollar Seller SummitRecommended SpeakersBrandon Young on LinkedInTranscript:Josh 00:00:00  You talked a lot about how important brand building is on Amazon now, as our audience primarily has established Amazon businesses, they've already found success, but they're looking to go to eight figures and beyond. You know, what do you see going on in the Amazon space right now? And some of the advice and strategies that you would recommend to establish sellers right now?Kevin 00:00:23  Yeah, that's a tough one because some of them are going to need to pivot, and it's going to be a little bit of a hard pivot because in the past on Amazon, there's a lot of people that built successful businesses and even exited successful businesses just basically finding opportunities. Sticking a name on it, you know, on a label on it and selling it, then selling that to an aggregator. But that's those days are pretty much over. I'm not going to say it doesn't happen. It could still happen here and there. And then there's a lot of people, as you know, that may have started with a small amount of money, and that's way more difficult now.Kevin 00:00:52  Not that you can't do it, but, you know, I always say, I always hear stories that people say, yeah, I started with 500 bucks and now I got an eight figure business. And I always say, RBS, you might have started with $500. That may be true. But two weeks later, your uncle gave you ten grand. Or somebody. You got a credit card or you did something. There's just no way it did. That just flat out does not happen. from 500. There was something else along the way. It might not be the money out of your pocket, but there's something else along the way in those days are much more difficult now. And as Amazon's you know Amazon's everything is more towards rewarding brands. You know the brand registry the brand analytics the all the different you know the advertising thing. Everything is there trying to reward those brands. It's because they're trying to clean it up as well. They don't want just this hodgepodge, flea market on there. They want, you know, people.Kevin 00:01:41  They're coming for brands. And a lot of people think they're a brand and they're really not. I say that if you don't have at least 3000 searches a month on your brand name on Amazon, on Amazon, because Amazon is so big, you're not a brand. If people are not looking for you, buy that that brand name and typing that in and you can see it in brand analytics and it's got like 3000 searches a month or more, then you're actually not a brand. You're just a product. And so that's where a lot of people get confused. And a brand is not a logo. A brand is not a name. That's part of it. But a brand is what emotion is a feeling. It's an evolution of something that people feel identity towards this or a passion towards this, or it represents something that they believe in or that they feel. And that's where a lot of big sellers are making mistakes. you know, you see all these, these, Chinese brands on Amazon, that strange brand names like Z, X, T, Y, or whatever can even pronounce a damn thing, right? That's not a brand.Kevin 00:02:37  I mean, they're doing that because it's easy to get a trademark on that. They can. Those things can fly through, the trademark process really easy so they can get the brand registry and all that. But those aren't aren't really brand names. so I think you need to switch more toward brand and you need to switch to more towards they need to they need to own their customer lists. you know, on Amazon, you don't get that data anymore. You used to be able to download that data. And so if you're selling, FBA, FBA on Amazon, you don't get that data. If you're doing FBM, you can still get it. And there used to be a loophole like with tax jar that got, I think just recently got shut down. A lot of privacy issues there. But you need to figure out ways to actually get that data and whether that's switching over, you know, if you're selling on Shopify or WooCommerce, start using Amazon Prime. the new, ship with Prime, whatever it's called Shopify shipping.Josh 00:03:25  Shop with Prime. Yeah.Kevin 00:03:27  Yeah. Where the Amazon will fulfill it for you off your, Shopify store. So you get that extra customer service level. Plus you get the customer data, plus anything you're selling on Amazon. It's just a huge market. You've got to figure out ways to try to get them into your ecosystem with, creative inserts and creative marketing stuff. I mean, like, one of the things that we do with one of my brands, for example, I have a pet brand of dog treats, and whenever someone buys these dog treats off of Amazon, you know, they spend 30 bucks to buy these dog treats. We will have a really cool. It's not just like a business card, but like something that really gets their attention. into the in the package and it says, hey, get a sample of all of our treats and we'll do a zero plus free plus shipping offer. So it's like if we have, for example, if we're selling bully sti...

איך לפתור בעיות עבירות אימייל באתרי וורדפרס?ניהול אתר וורדפרס, גם אם מדובר באתר הפשוט ביותר, כולל צורך בשליחת אימיילים. לדוגמא שליחת אימייל לפתיחת משתמש חדש והסיסמה שלו, הודעות שהאתר שולח אל מנהלי האתר לגבי שגיאות ואם מדובר באתר קצת יותר מורכב, שזה בדרך כלל המצב, שליחת אימיילים שונים כגון אישורי הרשמה, איפוס סיסמה, התראות למנהל האתר וללקוחות הקצה על רכישות בחנות WooCommerce, מילוי טפסי ״צור קשר״ ועוד. בעיות עבירוּת אימיילים (Email Deliverability) מתרחשות כאשר אימיילים הנשלחים מהאתר אינם מגיעים לתיבת ה-Inbox של הנמענים אלא אל הספאם, או שאינם נמסרים כלל (נדחים). בפרק זה זה אסקור מדוע בעיות כאלה קורות וכיצד לפתור אותן. ---CRM.BUZZ הוא בלוג ופודקאסט בעברית העוסקים באימייל מרקטינג, עבירוּת אימיילים ושיווק.יוצר הפודקאסט והבלוג הוא סלע יפה (Sella Yoffe), מומחה בינ"ל לעבירוּת אימיילים ושיווק באימייל, מסייע למדוורים גלובליים, סטרטאפים, סוכנויות אימייל ומערכות דיוור (ESPs) עם מסירות אימייל, אימות אימייל (SPF, DKIM, DMARC, BIMI), ואסטרטגיית אימייל. קישור אל הבלוג

Thinking about starting an online store or want to swap services but not sure if Shopify is the right fit? In this video, we break down the best Shopify alternatives in 2025 — including WooCommerce, BigCommerce, Magento (Adobe Commerce), and Shift4Shop so you can choose the right eCommerce platform for your business.We'll cover:✅ Why Shopify might not be the best option for certain businesses✅ Shopify Payments limitations & hidden fees you should know about✅ How WooCommerce gives you low-cost flexibility and control over your customer data✅ Why BigCommerce is powerful for scaling brands and B2B businesses✅ How Magento (Adobe Commerce) supports enterprise-level eCommerce with advanced tools✅ Budget-friendly options like Shift4Shop for quick setup with no extra payment processing feesWhether you're selling dropshipping products, print-on-demand, supplements, digital products, or direct-to-consumer goods, this guide will help you compare Shopify with other platforms and make the best decision for your store.

In this podcast episode, host Michelle Frechette interviews Remco Nieuwenhuis, a WordPress professional from the Netherlands and founder of WPSupporters and WPoptic. Remco shares his journey from military and police service to tech entrepreneurship, discusses the creation of WP Optic—a fast, accurate browser extension for detecting WordPress themes and plugins—and demonstrates its features live. The conversation covers challenges, future plans, and community involvement, ending with the host encouraging listeners to try WP Optic and announcing a brief podcast break for WordCamp US.Top Takeaways:WPoptic is a fast, WordPress-focused browser extension: Remco Nieuwenhuizen developed WPoptic to quickly detect if a site is built with WordPress, along with its themes and plugins. Unlike broader tools like BuiltWith or Wappalyzer, WPoptic focuses specifically on WordPress and boasts near-instant detection speeds, currently identifying around 17,000 plugins with plans to expand to over 50,000.Development involved overcoming early challenges: The first version of WPoptic was built by an overseas developer but lacked scalability, security, and depth in plugin detection. After receiving feedback from a competitor-turned-collaborator, Remco decided to rebuild the tool from scratch, prioritizing speed, security, and accuracy. This pivot confirmed market demand and improved the product's professional quality.Growth and monetization plans center on data and community: WPoptic has around 800 Chrome users and aims to monetize through features like an export function, AI-assisted plugin detection, and potentially dashboards for plugin developers to track installations and competition. Remco emphasizes organic growth, user feedback, and avoiding heavy reliance on advertising, preferring to fund development through his other business, WPSupporters.Mentioned In The Show:WPopticWaveBuilt WithWPSupportersWappalyzerWPfounders article about Remco NieuwenhuizenElementorWPBakeryDivi

In this episode, listen in as we discuss the significance of backward compatibility in WordPress, sharing insights from expert Gary Pendergast on technical challenges and real-world examples.

In this episode, Nathan Wrigley interviews Bob Dunn about his journey from hosting Do the Woo, a WooCommerce-focused podcast, to launching OpenChannels.fm, a broader podcast network covering the open web, open source, and technology makers. Bob discusses the motivations behind the rebrand, his multi-channel and multi-host format, challenges with managing a growing podcast network, the technical side of production, and the evolving sponsorship model. He shares insights on maintaining flexibility, expanding to new topics and voices, and his ongoing commitment to staying engaged while giving others a platform to host and share content. If you're interested in open source, podcasting, or building community-driven content, this episode is for you.

In this WP Builds episode, Nathan Wrigley talks with Matt Schwartz, founder of CheckView, a SaaS platform designed to automate testing of WordPress forms and WooCommerce checkouts. Matt explains how CheckView helps agencies and site owners ensure forms work properly by simulating real user interactions, catching issues before customers do. They discuss features, supported plugins, integration challenges with security tools like Cloudflare, and how automated monitoring can prevent lost sales or leads due to unnoticed form failures. The episode also touches on pricing, agency use cases, and CheckView's expanding roadmap. If you've ever experienced the embarrassment, or financial consequences, of a broken form or silent checkout failure, or if you're simply looking for ways to make your processes more bulletproof and client-friendly, you'll definitely want to tune in.

This Week in WordPress #342, titled "AI is Lit," dives deep into the rapid integration of AI into the WordPress ecosystem. Nathan Wrigley, Michelle Frechette, Andrew Palmer, and Rob Cairns discuss new community initiatives like WP Includes Me and WP Trailbodies, recent accessibility improvements in WooCommerce, and upcoming events. The main focus is on the transformative impact of AI projects, such as the new Abilities API, agentic plugins, and tools from Elementor and Hostinger. The panel also explores the implications of AI on design, security, and content creation in the WordPress space.

In this episode of Cache Up, host Michelle Frechette chats with Clem Omotoso and Mary Baum about WordCamp Canada 2025. Clem, a newcomer to WordPress, shares his journey from student to event volunteer, while Mary, an experienced organizer, discusses the event's programming, community spirit, and accessibility. The conversation highlights the excitement around meeting fellow WordPress enthusiasts, the value of informal networking, and the unique features of the Ottawa venue. Listeners are encouraged to attend, volunteer, or sponsor, making WordCamp Canada 2025 a welcoming and memorable experience for all.Top Takeaways:WordCamp Canada Fosters Community and Welcomes Newcomers: Clem Omotosho's journey from student to WordCamp Canada volunteer highlights how welcoming and accessible the WordPress community is. With encouragement from experienced community members like Michelle and Mary, newcomers are not only embraced but quickly integrated into organizing teams and events. The spirit of connection, support, and shared learning was a central theme throughout the conversation.Hosting WordCamp on a College Campus Enhances Accessibility and Atmosphere: Returning to Carleton University in Ottawa, WordCamp Canada 2025 will benefit from a venue that naturally supports learning, accessibility, and social interaction. College campuses offer built-in amenities like classrooms, accessible pathways, and communal spaces, making them ideal for events focused on knowledge-sharing and community building.A Dual-Track Program Highlights WordPress's Future and Foundations: The 2025 event will feature two main speaker tracks: one focused on practical sessions for users, developers, and business owners, and another forward-looking track exploring topics like AI, the fediverse, and the future of the open web. With keynote speakers like Dave Winer and Evan (surname TBD), the program aims to engage both seasoned professionals and curious newcomers alike.Mentioned in the Show:WordCamp Canada