Open source plugin for WordPress
In this podcast episode, Corey Maass and Cory Miller discuss their experience at WordCamp US and the challenges they faced in promoting their WordPress product. They talk about making changes to their homepage to provide clearer examples of open graph images. They also talk about the decision to refactor the code for their product to make it more extensible and user-friendly. They discuss the timeline for completing the work and adding presets to the product. They also mention receiving positive feedback and expressing excitement for the upcoming features.Top Takeaways:Importance of Refactoring: Corey Maass discusses the decision to refactor their WordPress product's code. While initially hesitant, he recognized the importance of improving the code's structure to avoid future limitations and difficulties in maintaining the product. This highlights the significance of making technical decisions with an eye toward long-term sustainability.User-Centric Development: Corey Maass emphasizes the need to consider the user perspective when developing products. He discusses the benefits of creating a more dynamic and extensible image builder, which will ultimately make it easier for users to customize their images. This showcases the value of user-centric development in enhancing product usability and scalability.Engaging with Early Users: They talk about sending out an email to early subscribers and receiving feedback. Engaging with early users not only helps build a community but also provides valuable insights into user expectations and needs. This underscores the importance of proactive communication with your product's early adopters.
In this podcast episode, Cory Miller interviews Jake Goldman, the President and Founder of 10Up, a WordPress company. They discuss the progress and good work that 10Up has done in the WordPress community over the years. Jake talks about his experience in web development and the journey leading up to forming 10Up. They also discuss the recent merger between 10Up and Fueled, and the opportunities it presents in the digital transformation space. Jake shares his thoughts on the future of WordPress, including exciting projects like their AI plugin called ClassifAI. They also discuss the challenges and tensions faced by organizations using WordPress, the changing landscape of open-source software, and the importance of maintaining an open web. Overall, they express optimism about the future of WordPress and its ability to adapt to the changing needs of its users. Top Takeaways:Challenges in Open Source vs. Closed Platforms: Jake highlighted the challenge of open-source platforms like WordPress in competing with closed platforms like Squarespace and Wix. While open source provides transparency and flexibility, it can be harder to deliver seamless user experiences for consumers and prosumers.WordPress's Positioning: Jake expressed concerns about WordPress's positioning in the market. He mentioned that WordPress seems to be trying to cater to various user segments simultaneously, from beginners to enterprise-level users. This could potentially lead to being less competitive in specific use cases.Accessibility and Approachability: Jake raised the question of whether WordPress remains as accessible and approachable as it was in the past for newcomers. He emphasized the importance of ensuring that WordPress continues to be a welcoming platform for those who want to experiment and build websites without extensive technical knowledge.The Evolving Open Web: The conversation touched on the changing landscape of the open web, especially in light of the dominance of social media platforms. While open-source technologies remain strong in certain areas, the user-facing experiences on social media have evolved significantly, making it more challenging for open-source solutions to compete.
Anatoliy Labinskiy is an entrepreneur, eCommerce expert, salesman, holder of 4-time Two Comma Club awards. His story is a perfect example of life when everything goes against us to become successful. In less than 5 years, he went from a simple waiter to a successful businessman and an owner of an 8 figure winner awards in the ecommerce space. Anatoliy is the founder of GSM Growth agency that helps ecom entrepreneurs grow to 6-7 figures in revenue. He is included in the Forbes Business Council and featured as one of the Top 10 eCommerce Entrepreneurs helping people during the COVID-19 recession. Questions • So, we always like to start off by finding out from our guests a little bit about their journey in your own words. Could you tell us a little bit about how you got to where you are today? • Now along that journey that took you to where you are today, what are maybe two to three things that you believe has contributed to your success that you believe if other people employ those three skills or competencies, they will achieve success as well? • Can you also share with us Anatoliy, in your experience, maybe two or three tips that you believe will help to enhance sales and customer service skills as an entrepreneur? • Could you also share with us what's the one online resource, tool, website or app that you absolutely cannot live without in your business? • Could you also share with our listeners what's the one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. • Where can listeners find you online? • Now, before we wrap our episodes up, we always like to ask our guests, do you have a quote or saying that during times of adversity or challenge, you will tend to revert to this quote if for any reason you get derailed or demotivated the quote kind of helps to get you back on track. Do you have one of those? Highlights Anatoliy's Journey Anatoliy shared that his journey is quite long and he will try to be as short as possible because it's a lot of factors which has brought him where he is today. But basically, back in 2013, he went to UAE Abu Dhabi with no cash and he didn't know English at all, had nothing behind him and just start working there as a like food runner, cleaning dirty plate from the restaurant but dreaming a lot as a simple Ukrainian guy that what he can have in this world when he has seen Abu Dhabi because Abu Dhabi is kind of a rich city in Arabic Emirates. So, it's something what motivates him. And after several years of failing, finding the better work, the better opportunities in life, he got married during that time. And back in 2017, he was already renting like small master bedroom, not even apartment, small room with his wife. And his wife said to him that she is pregnant. And that day, he really was scared like never before because he has seen her how she's crying. And not because she's happy, because she was terrified, like what's going to happen with them, they don't have their own apartment, rented apartments, they just rent in the room. And he promised to himself that he will not allow his kid to come in this world in the way where how he's living and how he grew up with financial troubles. So, he sent his wife back to Ukraine and start like move to even smaller apartment with two bedroom apartment with 7 other people rented just the bed space to save some money and start searching for opportunities and find out what is eCommerce all about. Give it a shot, spend everything what he had, nothing workout, and style start like becoming a zombie. Because I got addicted to the ecommerce and said to himself, 99% of people are failing, because they're quitting, he will never quit, he will never give up and he will make it work and he will become the top one person who will succeed. And this is exactly what happened after several months of fail and lost everything that he had. In February 2018, he finally got his first $8,000 in 15 days of sales in his Shopify store. And like step by step, October 2018, his first $50,000, November $150,000 and so on, so on. So, for the next couple of years, he was doing coaching of how to succeed in eCommerce. And in 2020, opened his eCommerce agency because there was a lot of requests from his students, “Can you manage ads, not with me, for me?” And he was like, “Wow, that's something interesting!” And they tested it out, one of the stores they made over $6.5 Million in two and a half years. And they were like, “Wow, that's really insane!” And in the same time when they were building all this process, they decided to switch from the mentorship to the agency side. And so, from March 2020, they are operating GSM Growth Agency and now have multiple businesses which is operating with different business partners. Me: Wow, that's a fulsome story Anatoliy, really, really powerful. Skills and Competencies Needed to Achieve Success Me: Now along that journey that took you to where you are today, what are maybe two to three things that you believe has contributed to your success that you believe if other people employ those three skills or competencies, they will achieve success as well? Anatoliy stated that it's a great question. And it's like good sounds too basic, but it is the fundamental of success. So, first of all, Never Give Up. You can turn left and right if something straight doesn't work. Like for example, he was always teaching his students that okay, if dropshipping eCommerce won't work for you, listen, in this couple of months, you've got insane experience in eCommerce industry, in Shopify, like affirmations of different processes and all marketing, find out just different sub niche in eCommerce and test it out that as well and see that maybe there you'll get more luck with that. So, some of the people who are listening to him that they quit on the dropshipping, but one of them actually told their partners, in couple years, come back to him and say that they now operate in email marketing agency successfully. Another person came back to him after one and half year and said, “Anatoliy, I follow your steps and now I'm living in Abu Dhabi. And he was in France before as an immigrant, and now I'm running like, YouTube automation advertising agency.” And there is several stories like that, one person just go out as a head of marketing department position in his city, just because he was smartest guy in the room on the interview, because he just used that experience, which he got in the couple of months of mentorship. And he just implemented as like life experience to his own needs. And he became like in some local company, marketing expert and got the head of marketing department. So never give up, like adapt and try something else. This is number one thing which he would say for sure. The second thing, You Have to Know Your Why. If your why is just finances, you just follow the cash, you will fail, you will never build a strong business, never. You will make money here and now most probably, and that's fine. But at the end, you'll stay with nothing because when you don't have your strong why, you won't to be able to build anything sustainable, and for the long run, you're going to be just going to make quick cash and that's it. So, think about your why, his why, for example, it was his son, when he found out that his wife is pregnant as she delivered the baby, he still haven't made anything, he lost already everything by that moment when baby has been delivered. But it was his strong why that he has no chance to lose. He have no chances to quit and his why was so strong that it was pushing him forward and it's continued pushing him because he knows that he has higher responsibilities now and kids are growing and you need universities to think about, you need schools to think about, you need to think about your own life, retirement and all that stuff. So, you're basically building your own life under your own rules, it's your why. You have to think of your why which is going to let you wake up earlier, going to sleep later, this is the second thing. And number three, Don't Be Scared to Hire People, to Build a Team. So many people stay in as a small business owners, small intrapreneurs just because first of all, they don't want to lose the profitability, “Oh my god, if I hire him, I cannot afford it. I will lose like instead of 40% profit, I will be on 20% profit, it's not possible. No, no, no how will I pay my bills.” They think so small and they look so straight like he's always saying oh look wider on it. When you start looking wider on the things, you understand by hiring technical person who are going to be able to reduce the busy work from you on the technical stuff, your brain will start functionalities of how to create more business to your company. And will be a CEO of your company, chief executive officer, which is the goal is to bring more businesses to your business. So, by hiring one more or couple of people, you will lose profitability at the beginning, you will reduce the profitability but it will allow you by having one technical person, one salesperson, it will allow you to bring more businesses and operate more customers, a salesperson will bring you more people, more clients and the technical person will be operating and managing them while you're thinking about new channels for getting more customers, for improving the skills of your employers and so on, by having this kind of team, or by having this kind of three rules in your life to follow, you will be able to grow so fast, this is what he has done. He's been a mentor for couple of years, and he reached his ceiling of income and I couldn't grow because he has only 24 hours a day and he's alone, when he hires one person for testing like agency stuff and after that switch to completely agency model, they made four weeks in the first month of starting agency to compare when he was alone, that's the example. And it's always like that, don't be scared to hire a team, find your why and never give up, these three things, which he would highly recommend to follow, it simple, but it is the true. Tips to Enhance Sales and Customer Service Skills as an Entrepreneur Me: Can you also share with us Anatoliy, in your experience, maybe two or three tips that you believe will help to enhance sales and customer service skills as an entrepreneur? What are some of the things that you've done to enhance customer service to deliver that amazing, fantastic experience that your customers want to come back, not just buy from you once, but come back again and again? Anatoliy stated that it's a great question. Because he will tell you honestly, result in great customer service, your company will not survive as well. Like if you don't have a goal in life, and if you don't have a customer service in company, as it is good customer service. So, by that being said, by working in eCommerce, they are not dealing with people straight away, face to face, they are dealing online and online to make the person calm, it's harder than you are face to face with them on the phone, because they don't see your reactions, they don't see who you are, they don't feel the emotions, they are just angry and you need to deal with that by using the right words and right techniques. So, he's really grateful for his past experience being a waiter in back in 2014, 2015, 2016. Like in Dubai, he moved from Abu Dhabi to Dubai, where he got to experience in the top Italian restaurants of Abu Dhabi. And after that top Italian restaurant in Dubai, where he learned a lot of customer service tactics and sales tactics, how to sell someone who is already full, how to sell dessert or coffee, or how to sell $3,000 wine, it is storytelling, and it is a great language, how to produce the right wipes that person would love to buy from you and come back again because they enjoy the service. So, by that being said, when he started coaching, he got 100% of success in terms of customer service by implementing exactly the same structure. Even if it wasn't work for person, he never got anyone left him with angry face, even if they were not satisfied with something after conversation with him and customer service, which he provided during the journey, they were leaving with smile and wishing him all the best. So, when he opened the agency, he was training his company, his team, it being him. So, he was sharing with them all the golden nuggets and all his experience, how to speak with their customers for buying from website, clients for using their service in the agency and so on. So, one of the tactics which he learned so now he coming to the answer. It was just a story before. You're supposed to always introduce yourself as a middleman. What does it mean? Even if you're CEO of your company, you're proud of it, and you want to show that yeah, I'm a decision maker. I'm the main guy here, I'm the main lady here and I'm going to be making decision if I will give you a discount, refund, will solve your problem or no, then this person will know that it will become even matter because okay, this is the guy who I will screw now, who I will get paid from. So, in our industry, very important, do not allow this to happen. So, that's why. Usually how it works, he will give you an example of like email marketing when speaking to someone who just purchased from you and they said, “Hey, it's the wrong size” or like, “Hey, I changed my mind, I want blue not red t shirt, and it's already on the way so it's already shipped, it's not possible to be done.” You can provide discount, but not exchange only if they will return the item. So, basically, how to handle that, are you introduce yourself let's say, “My name is Misty, I'm a customer service specialist in the XYZ store. I'm here to support you with any kind of questions which you have. I have noticed that you send it to us these kinds of requests.” And obviously asking for tracking number, this is one of the parts of their business, but the main point, you introduce yourself not as an authority, you introduce yourself as a customer service specialist, who is not responsible for decision making. And saying, “Please clarify for me all the details of your problem. And I will do my best to forward that to the top management and ask them to support you in this situation. And again, I'm not making any decisions but I know that your case completely can be managed in somehow and I will be fighting for you because I feel what is going on. I feel your pain. I feel what you're saying.” use these kinds of words, it makes people calm. It makes people feeling that someone is taking care of them. And it's good to implementable even better in the local shop, in the local business because when you are saying to them, even they know that you're the one they stand face to face to but you're saying and they say, “Oh my god, you paint my car and my car looks disaster. Give my $3,000 back. I want refund.” And you know that it's not possible but maybe you can give some small, we refund that they will be happier but if you will be decision maker in front of them, they will squeeze you. But if you say, “Hey, I completely understand what you're saying, oh my god, really, it's never happened before. But I'm here to help you out. Even you know that I'm the owner of the place. But the thing is that we have a structure. We have an accounting department, we have lawyers, we have agreements which has been signed, I need to figure it out how I can help you out to overtake all those bit of variety of stuff, and making sure that I will be able to provide you the best possible solution. Are you with me with that?” And this person is feeling like, “Oh my god, he's awesome.” He's pointed out he's the owner, but he's not able to help because there is several bureaucratic steps, which he needs to take over and find out the solution. But he's more than sure that by his personal approach, he'll find out the best possible option. But even you pointed out that you need to go through the heads and finding out, they know that decision maker somewhere there. And you'll come back in some time if it's locally on the phone or in the mail and saying, “Hey, I just spoke to the management and as I said to you, we have a like non-refundable agreement which just has been signed, but listen, I was talking to them and I was really pushing them hard to make the things different. That's why I made it happen and my pressure allows me to squeeze this deal as much as possible and they agreed to give you a full refund of your request by 20% of the deal which you have made let's say $3,000 painting the car it's like 20% $600 plus you can receive from us XYZ in the future, so all it depends on your business.” App, Website or Tool that Anatoliy Absolutely Can't Live Without in His Business When asked about an online resource that he cannot live without in his business, Anatoliy shared that because his business is online, they use advertising platforms such as Facebook, TikTok, Google. So, Shopify, he would say in his particular direction, right now, if they will lose Shopify, it will be huge trouble for the company, because they don't have business. All of their customers on Shopify stores. But since he's living in eCommerce direction, they have a lot of alternatives, which is WooCommerce, Corra, a lot of different alternatives so they'll switch their direction and move there. But he would say it's will affect them a lot the same, like if Facebook won't work, they'll have Tik Tok, Tik Tok not work, they have Google. So, they have different options of the softwares to exchange in case something is happening, but different tools. But seriously, like if Shopify goes down, it's definitely will hold their business for a while to fix the problem. What Anatoliy is Really Excited About Now! Anatoliy shared that he would say that right now, they have two new directions, which is he's really excited about to grow them. And one is his personal and one is about the team, and he's excited to bring that to his team as fast as possible and get results because it will be new era for his team of the interesting projects. So, first one is for the company for the team, it's like IUL telesales mastery direction, which is for the insurance agents who are dealing with the insurance packages for nurses for life insurance. And it's incredible valuable product which is they are teaching them, they have a 20 years plus coach with 23 year plus experienced coaches who are going to be coaching those salespeople how to sell successfully life insurance for a particular niche, like a nurse's niche. But it is useful for nurses because they won't be paying taxes from their retirement when they retire and their insurance will be there. With these kinds of IUL insurance, they will be able to save all the cost on taxes and avoid pay taxes legally and build their bigger wealth for the retirement process in the future. So, it's like super useful product for the end user and super cool and powerful product for the insurance agents. So, this is something that he's excited to bring in the mass from the company side as a different project. And something personal, which is he's like really cannot sleep and excited every single day. It was back in 2017, eCommerce, the same work he's now excited about this one for himself. It's a real estate investments in Section 8, so they are buying houses in bad shape, doing full rehab and providing for the Section 8 people like rental agreements with the government and provided for the Section 8 people who are having low income, not able to rent by themselves be signing contracts with the government and providing them the place to live and it's not the cheapest or bad shape houses, they are actually going to be doing full rehab and these kinds of people can live in the normal condition house and build their life in the way how they wish to. So, it's super useful for the end user who are going to be staying there as a tenant. And it's a great business model since they're going to be dealing with the government and getting the consistent cash flow from the government checks. So, providing the place where to live physical conditions for people. And so, growing business there, it's one of the incredible things which just makes him excited like never before. Where Can We Find Anatoliy Online Instagram - @ecombyanatoliy YouTube – Anatoliy Labinskiy E-com business encyclopedia Website – www.gsmgrowthagency.com Linkedin - https://www.linkedin.com/in/anatoliylabinskiy/ Ecom Business Stream Podcast - https://linktr.ee/ecombusinessstream Want to Boost Your Sales? Start Creating Killer Ad Copy Today! Fill out the form and get our $97 eBook for FREE
In this episode, we've got all the inside scoop on Amazon Accelerate 2023 that you might have missed! Our host, Bradley Sutton, dives deep into the exciting announcements and their implications for Amazon FBA sellers. From the eagerly awaited dates for the next Prime Deal Days to cutting-edge AI features like Generative AI for building your listings inside Amazon and the AI-backed Seller Messaging Assistant, we've got you covered. Plus, we explore game-changing updates, new tools, and features like the Amazon Shipping ground package delivery service, Amazon Supply Chain updates with inventory management, customer loyalty analytics dashboard, and sustainability solutions that are set to reshape the Amazon seller landscape. We also talked about the Buy with Prime integration inside Shopify and shared relevant numbers on how D2C E-commerce businesses are crushing it with this new feature. Tune in to discover how these developments could impact your Amazon business and stay ahead of your competitors. It's a must-listen episode for anyone in the world of Amazon selling and don't forget to let us know what you think of these announcements! Also, don't forget to catch Bradley, Helium 10, and Pacvue in the Amazon unBoxed Event in New York this October 24th to up-level and up-skill your Amazon advertising knowledge. In episode 493 of the Serious Sellers Podcast, Bradley talks about: 02:05 - Dates For The Next Prime Deal Days Released! 02:40 - Featuring A Seller Success Story From A Helium 10 User 03:45 - Enterprise Solutions Integrated In Partner Seller App 04:09 - Emerald Notifications 05:23 - AI-backed Seller Messaging Assistant 06:35 - Generative AI For Listing Building 07:54 - Bradley's Feedback On This AI Feature After Tests 13:22 - A New Seller Homepage 13:40 - One Page Listing Management Page 14:23 - Buyer Abuse Protection 16:05 - Veeqo Multi-Channel Shipping 17:01 - Amazon Shipping Ground Package Delivery Service 18:44 - Supply Chain By Amazon (More Than Amazon Global Logistics) 20:54 - Automatic Inventory Replenishment with FBA 23:48 - Let's Get Into Day 2 Announcements 24:43 - Customer Loyalty Analytics Dashboard 26:26 - Fit Insights Tool 28:45 - Voice Of The Customer Dashboard 30:16 - Two-Tap Ratings 31:50 - New Seller Wallets 32:10 - Buy with Prime with Shopify 33:28 - Interesting Stats From Buy with Prime integration with Shopify 35:18 - Potential Sales Lift 37:16 - View In Your Room Feature Improvements 38:42 - Ships On Product Packaging Program 40:46 - Sustainability Solutions Hub 41:24 - What Do You Think Of All These Announcements? 42:29 - Catch Bradley, Helium 10, and Pacvue In The Amazon Unboxed Event ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Did you miss Amazon Accelerate? Don't worry. In this episode I'm giving you guys everything that you missed out on all the announcements and how it affects US sellers. How cool is that? Pretty cool. I think. We know that getting to page one on keyword search results is one of the most important goals that an Amazon seller might have. So track your progress on the way to page one and even get historical keyword ranking information and even see sponsored ad rank placement with keyword tracker by Helium 10. For more information, go to h10.me forward slash keyword tracker. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I am Your host Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and I'm going to be going over everything that happened at Amazon Accelerate. Well, maybe not everything, but all the key points. There might be a couple things I missed, but there's a lot of interesting things that were announced at Amazon Accelerate. I'm going to keep it real. Like I say, this is BS free. No, there might be a couple things I think is not that exciting. I'm going to keep it real. Let you guys know, it's just my opinions here. So I wanted to give you guys kind of like a rundown of all the like I don't know Like 25 different announcements or 30, or even more than that. As you notice, I'm wearing my old school Helium 10 shirt here and the reason is because back when Helium 10 used to use this logo, you never would have gotten me to say, like in a million years, that Amazon would be announcing the kind of things that they have been at Amazon Accelerate the last couple years. I mean like the things that they're dropping, that I'm going to talk about today, and the things that they talked about last year. It was, you know, I would have bet a million dollars if I was a betting person that no, the Amazon would never give this kind of analytics or Amazon would never do this or that. But, man, you know, hats off to Amazon because they're really trying to come through for the sellers. Bradley Sutton: So before I get started here, real quick kind of breaking news. If you didn't, you know here last week it's not Amazon Prime Day, but what is it called like? Prime Deal, that Prime Deal days prime something or other? Anyways, the second Prime Day, what a lot of people are calling the second Prime Day. They dropped the dates, for it's actually going to be October 10th and 11th. So mark your calendars. If you guys were preparing for deals or things like that, October 10th and 11th is, I think it's called deal day, something like that. So you know, normally I drop that in the weekly buzz, but I'll give you guys that information a couple days early. Bradley Sutton: Alright, let's go ahead and hop into Amazon Accelerate. I was there. It was my first time at Amazon Accelerate and it was actually cool. They actually started off with like the whole entire event was started off with a Helium 10 customer. Alright, so Hemlock Park is a customer that you know we've talked about. He's actually been on the podcast Mikey from there and they did this like full profile in front of everybody about how his business is and you know how he makes these candles and you know, really, really cool to see you know Helium 10 customer front and center, like that. But you know, let me know what do you guys think? Like what if Amazon would ask you to, like you know, show your brand, you know, would you be down to do that? You know, so many sellers, I think, are afraid of showing their brand to the whole entire world, literally like now, everybody knows what, what Mikey's products are, right. So just something to think about. You know what? Would you take the publicity that you know coming on full stage from Amazon, or would you be like now, I'm good, amazon, you go pick somebody else, alright? Bradley Sutton: First, couple of announcements you know wanted to talk about for Accelerate nothing that exciting. One of them is was Enterprise Solutions. They announced that they had 15 more software companies and solutions that are integrated into their seller partner App Store. That the seller partner App Store is like what Helium 10 and other tools like it are connected to you, but now they're connecting with like enterprise level, you know once, like QuickBooks even so, if you use QuickBooks for accounting, that's actually now integrated into the seller partner App Store. Another announcement was Emerald Notifications. Alright, so Emerald is this beta program that are doing, where some of these seller apps like you know Helium 10 can deliver notifications about things that are happening in our software in your seller central dashboard. Some of you guys might have gotten an email about that a little while ago and you guys thought it was spam or something like that. So it's real. You know Helium 10 is part of that program amongst many others. Bradley Sutton: That's what they announced at Amazon Accelerate, and basically the way that they described is they said hey, we're trying to make it easier for you to manage and act on key business updates from your third party apps. That was word for word, verbatim from their announcement. Now, if you're wondering how do you activate it in your account, let me just show you how. Go to your seller central account and then you are going to want to go to apps and services and then manage your apps. Alright, once you do that, you're going to get to the other page here and it'll have all your you know software that you're connected with, and you're going to have to find Helium 10 and hit reauthorize alright. So you're going to want to hit reauthorize after doing that or whatever other apps that you have that you can connect to, and then what's going to happen is you'll now start being eligible for those notifications, alright. Bradley Sutton: The next announcement was an AI back seller messaging assistant, and what this is is for customer service. Basically, you know how customers, if they have a question about their shipping or a question about the product you know those kind of questions go directly to Amazon. That's not anything new. That's always been the case, one of the advantages of Amazon. You don't have to take care of a lot of your customer service, like hey, where's my shipment? Like I don't know, amazon's one who shipped it right, you don't have to worry about those kind of things. But anyways, amazon is integrating AI into there in order to save even more of the questions and so, like now, it's going to be almost instantaneous, like somebody says, hey, where's my shipment? And AI is instantly answering them, saying, hey, here's the shipping and here's where it's going to go, or here's, you know, if you're eligible for a refund, all kinds of generic questions they are. Now have an AI that powers, instead of having to wait for a person you know might take some time to answer the questions and you know, theoretically speaking, this might help because you know, maybe in that time that a buyer is having to wait for the answer. Maybe they just decided to cancel their order or like it right. So hopefully, hopefully, this will, you know, kind of lessen those. Bradley Sutton: Now, the first big announcement of the day that got, you know, people kind of excited was about AI and listing billing. It was kind of funny when they first were announcing that they were going to announce that they were bringing it on the stage. And I won't forget, like they had the like the product manager for there. It's like this Amazonian, like his 50s and 60s, and he's like running out there like he's you saying, bolt to the stage. And he was like super excited. Like I was sitting there in the front row, I thought he was going to do like a crowd dive or something he was running so fast, but hey, he was excited. The crowd got excited because they really hyped up this AI tool that you know we talked about on the weekly buzz a while back. Bradley Sutton: So what does this consist of? This announcement of their AI listing builder tool? Well, they announced a press release also. It says Amazon launches generative AI to help sellers write product descriptions. And so, basically, it's going to, you know, very similar to what, you know, helium 10 has has had for a while in listing builder. Basically, what they're saying is hey, right here, word for word, says to get started, sellers only need to provide a brief description of their product, in a few words or sentences, and then Amazon will generate high quality content for the review. Sellers can refine these if they want to, or they can directly submit the automatically generated content to the Amazon catalog. Bradley Sutton: Now you know, I'm going to raise my Bradley Sutton flag, my BS flag, a little bit here, especially when they say you know, really high quality. I don't think it's there yet. I'm not trying to throw Amazon under the bus. I have very strong faith that it's going to get there. You know, remember, this is not Amazon like creating their own. You know their own. You know magic system here they're probably using. You know AI tools out there, just like you know helium 10 uses. You know chat, gpt. Bradley Sutton: But they tried to make it seem like, you know, for example, they gave a, an example here where you can just enter mouse pad with gel wrist right and then you'd be able to get like this, full, full listing. No, that's not the case Now. I tested it like we had this custom or this, this kind of case study I'm doing where I've made at least coffin shaped bath tray and I actually just, you know, actually threw in, you know, a description that was not just like five or six words, you know, just about four or five sentences and the output that it gave me. It just copied the input that I said in the description and that was the product description and then it copied it again and that was the bullet point number one and there was only one more bullet point and then there was no more bullet points in the title. Let me see if I could show it to you guys here. In the title it called it 32 inch black plastic coffin bathtub tray. All right, now the cool thing is hey, it adds spooky decor. I actually know that that is one of the main keywords here, spooky decor, but it called it plastic. I didn't say it was plastic. And then, even though that was the title, when you go to the description, the second bullet point or the first bullet point somewhere here it says hey, this is made with wood, so you got it right once. But in the title. Bradley Sutton: So, guys, this is not, do not expect this yet yet to be. You know some all encompassing thing that's going to. You know, allow you to just snap your fingers and create listings. It obviously needs a lot of work If you're interested in using AI. For now I would stick with listing builder. You know that exact same listing of a test for the coffin tray. I actually created it in listing builder and I put that. You know, very similar, prompt. But obviously the difference is, you know, in listing builder I can add all of my keywords that I had found from Cerebro you know that are relevant to that niche, and then you know, listing builders try to incorporate those keywords, which is still very important. You know, for the Amazon algorithm that you, so you can get searchable. So I'm curious, you know, maybe the reason why it made such a terrible listing is because there's not that much data, you know, on coffin bath trays, and so it was kind of struggling. But maybe if I tried to do like collagen peptides, who knows, maybe I could just write collagen powder and it would make this amazing, amazing listing for me. Now, that being said, that tool might not be at its peak yet. Bradley Sutton: However, they were giving a sneak peek at some pretty exciting announcements. They said coming soon, sellers are going to be able to submit a URL or a photo of a product and then the AI can generate reviews somehow. So you know, in my mind they were kind of saying, without really saying it maybe you have a dot com business and you've got this Shopify listing or maybe even, who knows, maybe a listing on another website like Walmart. You enter that in and then it could create an actual Amazon listing. You know that'd be pretty cool If that happened, even just like an image of a product and it would create a listing. That is pretty cool. And another thing that they said is is it's going to be available for existing listings to edit it. You know, right now it's if you want to test this out. It's only available to be done with a brand new listing if you're going to start it. But they do say that it's going to come in the future. Bradley Sutton: Now this is something that had me a little bit worried. All right, let me read this next announcement that they said. They said hey, we'll also enrich your existing listings to ensure your products have all the details that customers want to help you drive more sales. We'll use AI to automatically generate missing attributes. First of all, that's excellent. I'm not worried about that at all. You know like that would be great for those attributes. You know, sometimes we don't know all the attributes that are needed in the back end and then we have the missing and we could be suppressed and stuff. So if Amazon AI can do that, beautiful, we'd love. We'd love to see that. But here, check this out. Bradley Sutton: The second part We'll also use AI to automatically generate and improve titles, bullet points and descriptions based on data in Amazon's catalog. You'll be able to review any changes and make edits if desired. Now, that part has me worried because we all know that. You know, sometimes when Amazon kind of changes your title, it's not always great and you got you know like what if, all of a sudden, for my product, amazon use that AI thing that I just showed you guys and it wants to call my coffin bath tray, which is made of wood, a plastic coffin tray? And just terrible listing. So hopefully these things are not going to happen until their AI is a little bit more robust, which I'm sure it is, you know. But the second part is I definitely want to be able to click a button that says no, I do not want to implement those changes because you know all you helium 10 users out there, 99% of you are going to be better at making the listing than any AI. I'll just tell you that right now, ai, as far as if you're talking about optimizing your listing, for you know the algorithm and things like that All right, like, like you know, you've got all the data. You know even more data than the AI is going to have. You know, I know that sounds kind of like a audacious thing to say, but you know, those of you guys who know, know, know what's up. You know, like you guys can, can, you know, look across different categories of different keywords? And I think the technology for AI to do that is still too far off yet. But anyways, hopefully they're not going to be automatically just changing our listings without letting us know. I don't think they're going to do that. Bradley Sutton: Another minor announcement that they did was about the seller homepage. You know most of you guys were opted into that new seller homepage and one of the benefits they said of this new homepage is that you can take away those widgets. You know, sometimes the seller central homepage had all kinds of like little things that you know just cluttered the screen. But now you can, you can hide those. So they talked about that in case you guys didn't know. Another thing that kind of teased it's not ready yet they talked about how you know we have all kinds of different listing dashboards in order to. You know, there's one for fixing inactive listings, there's one for managing listings. There's a dashboard to improve your listing. So what they're working on is a new one page, you know, catch all everything that has to do with your listings in seller central and it's going to have the actions that you need to take and everything's basically beyond that page. And I guess they have the beta program going right now and it said that, you know, with this beta group, sellers are being able to take actions 40% faster than the current way of having to go to all these different listing management pages. Bradley Sutton: Another announcement they made was buyer abuse protections. You know we definitely like that. We know, although we always know that there's there's some bad players out there on the customer side and so they're implementing AI and other things in order to help kind of detect that. They quote seller selling partners can leverage Amazon's machine learning based buyer risk evaluations and specialized abuse risk investigations to protect your business. All right, so that's a bunch of fancy. You know press release kind of words there. But in a nutshell, the way they explained it is this is gonna help protect you against fraudulent orders, fraudulent claims. It says it's gonna potentially save millions of dollars on refunds and actually probably the point that I think got some applause from people, that says they announced that to address the issue of reviews, amazon has worked to automate and sanitize the sanitize I love that word, that's literally their word, that they said on stage to sanitize the process of suppressing reviews for abusive accounts in real time. All right, so we don't know exactly in the past how the Amazon kind of policed reviews, but you could see it happening, like, if you're using the Helium 10 Chrome extension, you ever look at the review history of a product and then you'll notice that all of a sudden 3,000 reviews got lost and then 2,000 reviews got added back. You probably seen that and were thinking that was a Helium 10 mistake or something. No, what was happening was Amazon would just like quarantine thousands of reviews or hundreds of reviews at a time and I guess, like you know, do some kind of audit on it and then just put back the ones that were okay. So if this, if I'm understanding this correctly, that process in the future might be now in kind of like a real time. Bradley Sutton: Another announcement that you know may not affect a lot of you guys there's this Amazon company called I think it's called VCO, v-e-e-q-o and it's like a multi-channel shipping software. So kind of like you know me, I don't use that, I use like Snapscom, but it's very similar to that where it integrates with your seller central and then you could, you know, print shipping labels and things like that. And so they made an announcement that you know they've negotiated the cheapest shipping rates in the business and usually you can only get like the same price, no matter, you know, if I use Snapscom or if I'm using I don't know like ShipStation or something like that. Right, it's almost always the same exact price, like even my Snapscom price is the same as if I buy postage or UPS ground from Amazon. But if you use VCO, you can actually save an additional 5% off by getting credit. So that's like another announcement that they made. So if you use VCO or if you're interested in that, make sure to check that out. Bradley Sutton: Now the next big announcement was a launch of Amazon shipping. All right, so Amazon shipping is basically a new program where they're kind of gonna be be, you know, competing with FedEx and UPS. Now this I found very interesting because you know it's been, it's been rumored to happen for a long time and now it is happening. You know, in some cities there's only like 15 cities and basically this is gonna be just just what you think is a UPS and FedEx. You know like it's a package delivery service to to fulfill not only just your Amazon like fulfilled by merchant orders, but you can technically fulfill anything. You know like you've got a dot com website and you wanna have Amazon actually pick up the shipment and then deliver it in like two to five days, including Saturdays and Sundays, at a low cost and then no extra fees for residential or weekend delivery. You wanna be able to track the packages in real time, get photo on delivery when the order is delivered. This is now coming. You know you're gonna be able to do that. So again, you don't even have to like be a you know Amazon Prime seller, fba seller to take advantage of this. Bradley Sutton: Now a couple of things I'm wondering about is you know how you can't do like drop shipping or shipping from Amazon for Walmart? You know I used to. I used to make oh my goodness, I made hundreds of thousands of dollars drop shipping like Walmart to Amazon and vice versa. I mean it's curious, like would you be able to use Amazon shipping as a shipper and fulfill stuff you're selling Walmart? I would assume. No, I would assume Walmart would not want that. But anyways, you know if you sell on other platforms. You know this could be something that you can use. Bradley Sutton: Another big announcement was Amazon supply chain, or they called it supply chain by Amazon, and automated solution to help so it was quickly and reliably ship products around the world. So this is kind of like they were talked about this as being an end to end system of shipping where it goes all the way from your you know factory you know picking up at the factory, you know getting it out of the country wherever it's gonna be importing through customs, you know all the way to Amazon and it takes it to another level. This is like more. We're talking about more than just through what Amazon global logistics was. Some of the things that they talked about in their press release was that these new prices for this new system are gonna reflect this counts of up to 25% on cross-border transportation that it said. You're also gonna have a streamlined domestic inbound transportation to AWD. All right. Bradley Sutton: Awd is the Amazon warehousing they're through with their partnered carrier program. All right, so you can be able to save 25% on the already lower cost that you might have been having. So you're gonna have an expanded AWD offering with reduced prices. Those of you who are already using it, the AWD rates are gonna be now 80% lower than FBA storage fee, so that AWD is kind of like using Amazon as a 3PL, if I were to try and oversimplify it. But if you're doing AWD, compared to maybe you were just storing things in FBA and getting long-term fees, you're gonna save 80%, which is kind of a pretty impressive right. Bradley Sutton: They're gonna have new multi-channel distribution capability and what that means is that Amazon selling partners will sell across multiple who sell across multiple sales channels, including online and brick and mortar. Keeping everything in stock is a challenge, so this is going to be able to move your inventory in bulk from AWD Amazon's warehousing to any sales channel so that you can replenish across the board, not just Amazon. So that's gonna be something coming. And something that I found interesting was automatic inventory replenishment with FBA all right. So if you're using this whole supply chain system, they're gonna be like replenishing inventory into the fulfillment centers, like from AWD, without you having to forecast. Bradley Sutton: So, again, color me skeptical at first, just because I'm like, hey, I've seen some of Amazon's inventory forecasting recommendations and in the past it's been kind of trash in my opinion. Sorry, you know Amazon, but Amazon's definitely improving in that and so. But this would be interesting. Like I'd be curious as to what the algorithm that they're gonna use, how it's gonna work. But imagine a world where you don't even have to like worry about sending your inventory to Amazon Prime. You used to have like, hey, I'm ordering 10,000 units from my factory in China. It's going to Amazon's warehouses and I can just gonna trust Amazon to put them into FBA. You don't fulfill your orders from. You don't fulfill your orders directly from AWD to the customer. It has to go to FBA warehouses first. But imagine a world where you're not going to have to worry about that anymore. So that would be kind of interesting as well. Bradley Sutton: So there's another you know interesting announcement that happened on day one. I mean, I can't believe we're still on day one here. Couple other things from day one. There was escalate. My case was something that was in beta where you know there's gonna be like a button in seller essential where you can like escalate if you're having trouble with support. That's coming soon and that includes talking to a live support agent. It's something funny. Bradley Sutton: Seller poll you guys ever see those seller polls in your seller essential dashboard? Well, you know, they ask it. Hey, guys, please keep providing feedback. Now I'll keep it real here. Most of those polls have been pretty, pretty good lately, but sometimes we get a kick out of the ones Like I actually saved one of my all time favorites. Bradley Sutton: This was, you know, a while back. It says my account is safe from being suspended unexpectedly. Strongly agree, agree, neither agree or disagree. So, like you know, we all made fun of some of these polls like this that people would get back in a day because I don't think any of us thought that we were safe from being suspended. But you know, honestly, if I were to be honest, I have been suspended unexpectedly. That was like a good four or five years ago. I think was the last time that happened. You know, if I were to get my sentiment here, you know I put probably strongly disagree. You know three years ago when I took this screenshot, but maybe now I'd be like I neither agree or disagree, like I still see. You know horror stories out there, but you know I haven't been suspended in a while and now Amazon has new systems in place that actually, where they would call you before they suspend you. So that didn't exist three or four years ago. So you know they're getting better. But anyways, the point being, don't just laugh at these polls. These are important. Most of them are important for you to get some to give Amazon your feedback. Bradley Sutton: All right now, going to day two, a couple again minor announcements that I'm not sure affect much of you. One was called flexible customer financing, aka FCF program. You're gonna be able to enable your customers to purchase your eligible product's interest fee using installment options. So, like you know, maybe like you got a $200 product or $300 product, you can. It sounds like you're gonna be able to activate this like, hey, buy now, pay later, kind of thing sounds like. But the important part of this is that if customers opt into that, they don't have to pay right away. But guess what? You get the funds right away, if I understand this correctly. So that would be pretty cool, you know, because that would kind of suck if, yeah, let people buy this $1,000 thing and paid off over six months and you're getting, like, payments for it over six months. That would not fly right. So that would be kind of cool if this can help your sales. Bradley Sutton: Another announcement is that there's now a customer loyalty analytics, or there's going to be a customer loyalty analytics dashboard, so it allows you to segment customers based on loyalty and analyze, segment purchase patterns and perform targeted engagement to increase your overall lifetime customer value. So they put out a press release on this and it's pretty interesting because it says, hey, new features will give sellers a comprehensive understanding of the customer sentiment for existing products from reviews and also returns. And it gave an example like hey, there's an outdoor recreation brand, they're trying to design a new tent. They'll easily be able to understand what drives customer complaints and satisfaction with the tents today. Like so it might give you like a niche kind of analysis. And it says upcoming enhancement to the tool will provide the ability to select different time periods, analyze trends over time, benchmark customer sentiment against best sellers in the category. You know that benchmarking thing sounds pretty cool and so this is something to look out for that's going to be available later this year in the US, uk, germany, france, italy and Spain, and then Japan to follow, and, instead of localized insights, will also provide a deeper understanding of customer preferences in the country. So it's not just like looking at, you know a category across all of Amazon, but you're looking at a country basis. So again, something interesting, cool announcement to look forward to. Bradley Sutton: Another thing that Amazon release is something called fit insights tool. It's going to be backed by AI and this is for those of you who are mainly like in the apparel category, you know, which is historically one of the, you know, the one that has the most returns and issues and with reviews and things like that. But it's going to be analyzing the reviews and the size charts and kind of like how people identify themselves as what size they are and then compare it to like what size you're saying the product is, or, yeah, your shirt or socks or whatever, and then it's going to give you like suggestions, like you know what you know you probably should move your size tier up a little bit, because people who say that they're waist 38, you know they're complaining about your product because they say it's too big. So you might want to, you know, put it, call this a size 36 instead of a 38 or whatever the case may be. So you know I don't sell in the apparel, so this doesn't affect me at all. But what about you? You know you guys who are selling leggings or shirts or pants or things like that. You know, I'm sure you guys have all kinds of crazy horror stories about return. So if AI can help with that process you know it's called again, it's called fit insights. It's going to be available a beginning in October. Look out for more announcement on that. We'll probably have that in the weekly buzz. Bradley Sutton: Another minor announcement that has to do with Amazon warehouses, called computer vision based detection. All right, so they gave this demo where they're showing like vision technology where things are going on the conveyor belts, going to you know orders and stuff, and then this AI is going to like see if there's a problem with, like, an expiration date, somehow, like on the package, or maybe the box is damaged, right, and then it's going to stop it from going to the customer. So I have, you know, face value seems okay. I'm just not fully convinced this is going to make a huge impact. I think the thing that all of us are more concerned about is when products go back to Amazon. You know it's like can we please take a look at these boxes and obviously realize that the customer didn't put the pack back in the box or it's used or things like that. Please don't put it back in inventory. This is a start. This is a start, though, you know, because you know, sometimes maybe like a forklift runs over a package, but it's still somehow it gets on the conveyor belt and then gets to the customer and they get upset because they get a super damaged box and then they return it. So in that situation, this will probably kind of like help, help with that, with that kind of stuff, and then, starting in 2024, you'll actually get a report on all the packages that Amazon kind of like stopped, you know, thanks to this new robotic vision thing that it has. Bradley Sutton: Voice of the customer dashboard was their next announcement. That's actually something that exists now, but it talked about what is coming to this dashboard. Basically, they said they're going to launch three new, improved features that will give you more insights into what's going on to help you build customer loyalty, and these include key phrases from customer feedback. I'm not sure if that means reviews, because you know customer feedback is something different than reviews, so I'm not completely sure about that. Number two, category benchmarking and trend analysis to give you the tools to compare your performance against similar products. And then, number three, deeper key performance metrics broken down by customer feedback score. Quote unquote was part of their announcement for that. So if you're using that VOC, or voice of the customer dashboard. Look out for those three enhancements soon. Bradley Sutton: Add to cart seller profile pages. That was another announcement. You guys know what the seller profile page is. That's where you click on the storefront, you know from a listing, and then it takes you to the page where the feedback is and the address of the seller and stuff. Well, there's nothing that allow you to necessarily buy the product before, but now, as you can see, they have an add to cart button Now for the product that maybe they were clicking on. So that's something that's already new. And then they talked about potentially, you know, maybe even having some other cross-selling where it has other products right there on this page that somebody could add to cart. Bradley Sutton: Another announcement I really didn't understand. I wish I could have followed up on this, but it was called two tap ratings and in this session or not session, but in this announcement they were talking about how two tap ratings simplifies the seller rating process and customers have indicated that seller ratings are a critical data point in their shopping journey. So two tap ratings eliminates the written feedback requirement, simplifying the end to end review experience. So that's what the announcement was, but I'm like, wait a minute. Hasn't there just been this two tap rating for like a couple of years now, which is why the number of ratings is so much higher than the number of written reviews? Bradley Sutton: So I'm not exactly sure what this announcement was. Maybe it's about from the actual write a customer review button on orders, like if you were to open up your mobile app right now, your Amazon buyer app, and then you know, hit an order and says write a review, you kind of do there have to leave a written review, I think. So maybe that part is gonna be changed. But I know there's like a page where you can go where Amazon just gives you these messages like hey, rate this product, you don't have to write nothing, you just like click the rating right there and that's it. So I'm not exactly sure what this announcement is, but my speculation is that from the write a review button there, you can just start leaving ratings there, but this might increase the number of ratings you know you get, which is, you know, for some customers or for some of you guys. You guys would love that. Some others were like man, this kind of sucks, I barely get any written reviews now and I really want written reviews. So maybe some of you think that's a negative. Another day. Bradley Sutton: Two announcement was that a seller wallet where it's this is coming, where you can take your funds you know, your before you get, actually get dispersed and then you can use it to, like you know, make a wire transfer to your, to your vendors or your suppliers, things like that. You know we've had that with a group Alta, helium, 10, alta for a while, but now it's coming to a seller central. Next announcement was a little bit bigger, so it was kind of like there's a little bit of thunder being stolen because they announced it, the, you know, a couple of weeks ago about the Shopify and buy with Prime. But they talked a lot about buy with Prime. The thing that was like shock, shocking was they actually brought out the VP, or a VP of Shopify to the Amazon accelerate stage. So he actually came right on stage and even the, even the Amazonian who introduced him, was like hey, you know, a year ago I wouldn't probably not have imagined bringing this person on stage. And that was because, as we've talked about in the weekly buzz before, they had all kinds of beef. You know, in the old days, you know, shopify wanted all that smoke. They were. They were like saying, hey, if you use buy with prime on Shopify, you're against our terms of service and this and that. So, yeah, that's kind of like nobody would have ever guessed that a VP of Shopify would be on stage at Amazon accelerate, but they were talking about buy with prime. And so, in general, you know, regardless of it was Shopify or not, buy with prime has been out, you know, for a year now. They talked about how some of the stats for buy with prime, you know what kind of stats it's had for for sellers. For example, one brand said that nine out of every 10 buy with prime orders were from customers new to their brand. A newer feature was buy with prime cart is starting to see early success. So before it was kind of like if you had buy with prime, it was just for one product. But now they're rolling this out where you can, like you know, have multiple Amazon or, you know, fba supplied products and then you can actually add them to the cart and then the customer on Shopify or whatever, woocommerce or whatever, can go ahead and check out instead of just having to buy them one by one and the this, this, this feature the merchants who use it say that they increased a 15% increase in buy with prime units per order. Another announcement from the buy with prime is that they introduced you know, or they talked how they introduced reviews from Amazon so that you can display your Amazon reviews on your website at no additional costs, and they said that early results show that merchants who who added the Amazon reviews to their website have 38% increase in shopper conversion. So this is especially probably for those who are newer, have new websites and have zero reviews on there. And then another thing that they announced was buy with prime assist, which gives merchants the option to offer 24, seven cost post order customer service through Amazon at no additional costs, using a real time chat feature. So, yeah, this was definitely interesting to see. Bradley Sutton: You know, I've never used by with prime and never even had a my own. I mean like not in like 20 years I haven't had my own website as far as my Amazon, my Amazon products go. So what about the rest of you? Has anybody of you guys out there use by with primer ready for, like, maybe WooCommerce or another website? Be curious to see. You know what you guys, you know how that's worked out for you. Bradley Sutton: Another couple announcements, just really quick. Let me just speed through these last few ones here. There's the potential sales lift. You guys ever seen that from the dashboard? It's like where, where Amazon will tell you hey, you know, if you use a plus content, you know you can make a gazillion dollars. You know, I kind of like make light of that. But yeah, I think a lot of us were like this is such nonsense. You know, like I remember one time it was something yeah, put a plus content in your pink coffin shelf and you'll increase sales by $2,000 a month. I'm like, what are you talking about, bro? Like there's, there's not even $2,000 of pink coffin shelves sold in a year. That's like wrong. So that's probably why a lot of us wanted to even hide some of those widgets on the seller central dashboard back in the day, which is what they you know they we talked about earlier today. Bradley Sutton: But let me tell you guys it's improved. You know I'm not. I'm not again, I'm not trying to throw Amazon on the bus. I just want to show you guys that Amazon actually gets better. I actually haven't looked at those in a long time and I'm looking at it live right now where it says under growth opportunities. Hey, this coffin egg tray says if you increase improved conversion by create, creating a plus content, you could have an $88 sales lift over 90 days. That sounds reasonable. That's like four egg trays. You know, if I put a plus content could I increase sales by four, eight trays. That sounds very reasonable, but then again it's not fully completely working. That coffin bath tray test I said if I put a plus content I'm going to get an $8 and 66 cents sales lift. I'm like this is a $4 product. How am I going to get an $8 sales lift? It's not perfect, but, guys, it is getting better. Don't just overlook it. If you're like me, who are just like, oh, I'm just going to ignore all of those because they're so far off, I think their algorithms that they have working on it is definitely a lot better. So so make sure to check that out. And anyways, the announcement that they had was this potential sales lift is going to be available for a lot other kind of things like manager experiments and 20 other catalog attributes. So 20 other things they're going to be. They're going to give you a little thing that says, hey, if you do this to each of those 20 things, you could get this kind of sales lift. Bradley Sutton: Another cool feature they talked about was view in your room table top. So you guys ever seen the helium 10 coffin shelf or other products like furniture? And then it has a button where it says view in your room, but it puts it on the floor right, like it's mainly for like chairs and tables and stuff, and then you can kind of it's using augmented reality for your product and then you can just kind of like with your mobile app see how that product looks in the room. Well, now they said, hey, this is going to, we're rolling out the room table top feature. So instead of just looking how it would look on the floor, you're like who's going to put a coffin shelf on the floor? You know it's going to be like hey, put it on this countertop or this egg tray, how does it look in your kitchen island, and things like that. So this is coming soon. Bradley Sutton: So in the past it wasn't something you opted into or or could ask Amazon to give you, like the helium 10 coffin shelf. We didn't do anything special. It just all of a sudden started showing up with that augmented reality. So I have a feeling based on what they were saying at Accelerate that there's now going to be some kind of controllability you're going to have where you can potentially opt into the program or send them like 3D images or something and get into there. So we actually have some follow up meetings with that department to try and see, you know, how maybe helium 10 can can help in this. But that would be pretty cool for those of you who have products that go on table tops or counter tops or things like that, being able to integrate augmented reality for your customers who have the mobile app. Bradley Sutton: Another thing honestly I was not excited about it all, it's actually kind of scared a little bit was ships in product packaging program. All right, so it's allowing you the opportunity, it says, to ship customer orders in your own custom branded packaging without additional Amazon boxes. All right, now this could go both ways. Already, this happens sometimes and actually, you know, some of us are kind of upset when it might happen, like if you guys have like some super fancy gift box or like some nice, really nice packaging, you don't want Amazon just taking that and then slapping all their logos and and or their logos, but they're they're, you know, slapping their shipping labels and stuff on it and then having that really nice package getting all scuffed up and then it's like all torn up by the time it gets the customer. And so you know like right now I'm actually doing a brand new coffin shelf package where it's like a box, shape like a coffin and it's going to be like a super nice giftable thing. But if Amazon ships in that box, you know that kind of sucks. Now, where this is better is you know Amazon might be charging you extra shipping because it has to use extra packaging. Bradley Sutton: So this, this article or this announcement where they talk about how, because of the ability now to ship in your own packaging in the future, maybe it's going to save you in the fulfillment costs. But I don't know for me. I most of my products. I don't want that. There's a couple of products I have that that I don't really care about the packaging much, and you know they could go ahead and slap a shipping label on there. I don't care, especially if it's safe. Saves me some money. But I'm I'm curious what you, which boat are you guys in? You know would you say, yes, I want to save, you know, a few cents on packaging and you know it also saves the environment too, you know, because you're not having to to have all this cardboard you know around, or are you like, do you have fancy packaging and you and you want that put into an outside box? Anyways, this new feature is going to have enrollment in January of 2024. So you got a couple of months to think about which which boat you would be in. They also announced the sustainability solutions hub. You can look up there. You know, on seller central, if you want more news I'm running out of time here and the last one that they announced, again that you can check in seller central, was a climate some new climate pledge friendly badges that are coming, and it's interesting. Their data shows that if you have that climate pledge friendly badge, it actually drives 10% more page views than if you didn't have it. So it might be something you might want to get onto your listing, and they're going to have three new ways in order to, you know, to have that. So there you have it, guys. Bradley Sutton: I'm sure I missed a couple of things here, but but that was probably the majority of what they talked about that this year's Amazon Accelerate it was my first time there had a blast. I couldn't even go to all the parties because I was working in the nights. I had a whole bunch of like webinars I was doing in China and things like that. So I got I missed all the parties but I heard it was really great. There was like two, 3000 people, you know, really high quality. They had the DJ from the Beastie Boys was like the DJ for the events and and they had Tracy Ross there as a celebrity, you know speaker. Really really cool event, really well organized. You know what, what you would expect from Amazon. So, guys, next year I'm sure it's going to be back again Highly, highly, highly recommend going there because you know Amazon, there's nothing like it, you know where. I mean, I didn't even do all of it and I probably would drop 30 different news items there that they launched. So it's a one set, once a year event and definitely go. Bradley Sutton: It's not the only event that Amazon does. Amazon does a little bit higher end kind of more advertising. So it's really the event that's happening in October, october 20, I want to say 25th and 26th or 24th to 26th in New York City. It's called Amazon Unboxed. So you want a similar event but more focused maybe on on advertising and if you're you know bigger sellers, make sure to register for that one. Amazon Unboxed, ilium 10 and Pacview definitely will have teams there, so be great to to meet you guys in person at that one. I hope you enjoyed this recap. If you guys want follow-ups for me to talk about any of these announcements a little bit more in depth, make sure to reach out. Don't forget to follow on Instagram Sirius Sellers podcast. See you guys in the next episode.
Loyalty to platforms and tools is crushing your growth.This was a huge epiphany I had while listening to a podcast recently (I was listening to Jenny Blake's “Free Time” podcast, which, by the way, is one of my favorites).The podcast episode I was listening to was “Why I Migrated My Three Email Lists to Substack (BFF Bonus Replay),” episode 222 (highly recommend).Many of you who have been with me for a long time (thank you) know that I love finding cool tools to check out and share.You've also probably noticed that over the last year, I've also talked much about streamlining my business.In fact, I'm tired of doing the tech.All I want to do is create and serve my audience – whether that's coaching, courses, a community, or creating and sharing valuable content.In late 2022, I contemplated moving from WordPress and going all in with ClickFunnels 2.0. Well… that was a bust. ClickFunnels 2.0, after a year-long delay in their launch, didn't have all the features I wanted to use, and it seemed silly to go to the trouble to move when I'd still need WordPress.The primary reason for wanting to make that move was simplicity.But it was also because I hate WooCommerce, which is what we used to launch Create It – The Content Planner.ClickFunnels 2.0 had promised their version of Shopify (for lack of a better explanation), and I thought, ‘Great! That solves everything!'So, stick with WordPress I did.Get the SPARK in Your InboxThis is where the phrase, “better the devil you know,” comes into play.As much as I don't like WooCommerce, I know how to use it and have developers who know how to use it.I love WordPress for the primary feature it was created for, which is blogging.The reason people end up looking for other platforms is that they don't want to piece a bunch of different things together (or Frankenstein, as some people say).As someone who can do a lot of this (although the less I do it, the less I remember how to, not to mention the less I want to do it) and has a developer who can do it, it all comes down to what I WANT to do.And screwing around with tech isn't something I want to do anymore.Circling back to the episode of Free Time I listened to that gave me my “a-ha” moment.Jenny Blake is a well-known author, has a large audience, and also has a very public dislike of social media. Her whole stance on social is that it isn't good for her. And that's the point, isn't it?I was intrigued to listen to this episode because I've been thinking of moving the newsletter for Create It (which is called “Creator's Weekly” and is fabulous – I don't write it, my daughter does) over to Substack.Now, before you think I've lost my marbles, you might be wondering about my very public love of
Matt Holman, Founder, Commerce Catalyst, Autoship Cloud | The Riderflex Podcast Matt Holman is a seasoned marketing professional whose journey began in a sign shop, where he developed a passion for the intersection of technology and design. This early experience taught him the invaluable lesson of tailoring messages to specific audiences, a skill he later honed in web design and digital marketing. In 2019, Matt transitioned into ecommerce, a field he loves for its constant innovation. He has worked at eHub, where he met his wife, Jordan Shields, and co-founded QPilot in January 2021. Beyond his professional roles, Matt excels at community building, leading initiatives like Marketers Unite, Sharehouse, and Commerce Catalyst to empower and educate others. He also runs Subscription Prescription, a content and community platform for e-commerce founders focusing on subscription-based businesses. Autoship Cloud is a comprehensive plugin designed to streamline WooCommerce subscriptions, offering features like repeat orders, product subscriptions, and scheduled deliveries. Powered by QPilot, it's free to connect and test and integrates seamlessly with over ten popular payment gateways. Once enabled, options like "Autoship and Save" or "Subscribe and Save" automatically appear on your product pages and cart, providing customers with a flexible subscription portal for managing repeat deliveries. The plugin also offers robust automation capabilities, including notifications via SendGrid, shipping rules, and inventory syncing. With its dynamic coupon offerings, shipping automation, and advanced reporting suite, Autoship Cloud is a scalable and customer-friendly solution for any WooCommerce store. Meet Autoship Cloud: https://autoship.cloud/ Watch the Full Interview: https://youtu.be/89J7FYd3jSg Gain valuable insights on entrepreneurship, leadership, and hiring with "The Riderflex Guide: Inspiring & Hiring" - 30+ years of experience packed into one book. Get your copy today at: https://tinyurl.com/Amazon-Riderflex Listen to real stories from successful business leaders, CEOs, and entrepreneurs on the Riderflex podcast hosted by CEO Steve Urban. The Riderflex Podcast: https://www.youtube.com/channel/UC5NDLaxEqkMsnlYrc5ntAPw Trust Riderflex, a premier headhunter and employment agency based in Colorado, to recruit top talent for your team. Visit https://riderflex.com/ to learn more about our executive recruiting services. #WooCommerceSubscriptions #AutoshipCloud #RepeatOrdersMadeEasy #SubscriptionAutomation #QPilotPowered#riderflexpodcast #careeradvice #Podcast #entrepreneur #ColoradoRecruitingFirm #recruiting #Colorado #National #Riderflex #TalentAcquisition #Employment #JobTips #ResumeTips Podcast sponsor: Marketing 360 is the #1 platform for small businesses, and it's everything you need to grow your business. marketing360.com/riderflex --- Support this podcast: https://podcasters.spotify.com/pod/show/riderflex/support
In this episode, Cory Miller and Corey Maass discuss the progress with their product and plans for marketing. They mention ordering stickers and preparing for WordCamp US. They also talk about the importance of having a clear name for the plugin and creating a frictionless process for potential customers to sign up or make a purchase. They talk through their pitch and refine their messaging. They also brainstorm different ideas for promoting the product, such as creating unique business cards or flyers and offering branding and listing websites on a page. They also discuss the importance of having a clear and concise pitch to explain the product to potential customers.Top Takeaways:Product Differentiation: The conversation highlights the importance of presenting a unique value proposition for a product. The speakers emphasize how OMGIMG transforms ordinary images into polished and engaging content, which sets it apart from traditional image solutions.Visual Presentation Matters: The speakers discuss the significance of visuals in content sharing. They emphasize how compelling images contribute to engagement and sharing on social media platforms. This insight underscores the need for visually appealing content.Simple and Clear Pitch: The speakers craft a concise and clear pitch for the product. They focus on highlighting the problem (unappealing images) and the solution (OMGIMG's transformational capability) in a straightforward manner, ensuring potential users quickly understand the product's benefits.
Are you ready to unlock the secrets of turning a passion project into a thriving business? Imagine being at a crossroads in your career, unsure of the next step, and a friend suggests starting a blog. That's how Graham Robertson, founder and CEO of Beloved Brands, began his entrepreneurial journey. Listen in as Graham unfolds his transformative transition from a corporate marketer to an independent brand strategist, leveraging the power of his blog to reach out to an audience that spans across 30 countries.Graham's voyage of self-discovery began with a blog on WordPress, where he wrote extensively about his passion - marketing. As the blog gained traction, he figured out the importance of strategic writing, niche selection and reader feedback in shaping his content. Delve deeper into the art of identifying your areas of expertise and utilizing guest bloggers to fill your knowledge gaps, as Graham navigates his way through an intricate world of blogging that ultimately led him to a whopping 50,000 monthly visitors.Graham didn't stop at just blogging; he used his platform to build a business empire. From leveraging SEO and keyword research to boost website traffic, to creating brand funnels, writing and publishing a book, designing templates, and launching an online course, he has done it all. In our conclusive discussion, he sheds light on his process of creating and selling digital products. Get an insider's view of his journey from translating his work from a Mac to PowerPoint, selling templates through WooCommerce, to developing an online course that mirrors his in-person training experience using Thinkific. Buckle up for a roller-coaster ride into Graham Robertson's world of turning blogs into businesses!Guest LinksBeloved Brands: https://beloved-brands.com/Connect with Graham on LinkedIn: https://www.linkedin.com/in/grahamrobertson1/Learn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com
No matter how many phone calls Matt Gustke receives during the span of his finance career, none will likely be more memorable or important than one he received nearly 22 years ago. At the time, Gustke, a research analyst for a major bank, was spending his days assessing the carnage piling up in the aftermath of the dotcom bubble burst. “The times were really weird, and uncertainty was everywhere,” comments Gustke, who despite the tech sector's dotcom bust chapter assures us that he thoroughly enjoyed his research days—and in fact he may well have remained in research if not for a fateful phone call. “He was without a doubt my favorite executive at my favorite company,” comments Gustke, recalling the late Rajiv Dutta, who as the CFO of eBay at the time called Gustke to invite him to lunch. “The lunch turned into a full day, which then became a dinner and a meeting with the whole team, which then a week later led to my joining eBay to build out its IR function,” recalls Gustke, who as a research analyst had already established a rapport with Dutta by having frequently queried the CFO and summoned his comments as part of his regular research coverage. “At the time that I joined eBay, I honestly viewed it as sort of a 1- to 2-year working sabbatical during which I would get to see a company from the inside, but I eventually ended up being part of the eBay family for 12 years,” continues Gustke, who once more credits Dutta with extending his “leave” and ultimately helping to point him down the CFO path. Gustke tells us that Dutta was often known to be generous with praise: "I guess it was a couple of years into my eBay journey when Rajiv came up to me and said, 'You know, investors don't want to talk to me anymore because they just want to talk to you, which is freeing up so much of my time to do other things—so I want to say thanks.'” However, as it turned out, Dutta had more than praise in mind. “The next thing he said was, ‘And now I need you to go into a different role—what would you think about leading FP&A for eBay International?,'” reports Gustke, who after giving Dutta an affirmative response first began serving in his new international role from California before relocating to Switzerland for additional finance responsibilities that would eventually lead to heading up eBay's European finance team. As he continued to grow his experience across multiple finance disciplines, Gustke became a candidate for more senior leadership positions. In 2010, he garnered what would be his first CFO appointment when he was named CFO of StubHub, the online ticket broker acquired by eBay in 2007. Still, Gustke wants us know that one of his most important lessons wasn't gleaned from life among finance's rank-and-file but instead at a research team's conference table—and perhaps the very one where he first met Dutta. Says Gustke: "Long ago I stopped worrying about asking stupid questions in meetings. I figured that if something wasn't clear to me—and I'm at least of average intelligence—it wouldn't be clear to someone else. It turns out that more often than not, my questions led to better conversations, new insights, and a clearer mandate as to what was to be done after the meeting." –Jack Sweeney
In this episode, let's talk about the latest breaking news in the Amazon, Walmart, & E-commerce space. Amazon Prime's record-breaking delivery speeds, angry Etsy sellers, WooCommerce x TikTok Shop, and the biggest Alibaba event here in the USA. Let's see what's buzzing this week!
Today, I'm thrilled to share some this podcast episode rebroadcast with my friend and Pinterest expert, Kate Ahl. We discussed the evolving landscape of Pinterest, its impact on bloggers and entrepreneurs, and how to leverage it effectively for your business. My Journey as a Blogger and Entrepreneur Before we dive into the details of our discussion, let me share a bit about my journey. My husband and I started Catch My Party in 2009, and later developed the MiloTree pop-up app. Recently, we launched MiloTree Cart, a platform designed to help bloggers sell digital products. We also have a digital product personality quiz on our website to guide people on where to start with digital products. Pinterest: A Changing Landscape In our conversation, Kate and I delved into the recent changes on Pinterest. The platform experienced a surge in users during the pandemic, but as the world started to open up again, there was a decline. To keep users engaged and attract e-commerce sellers, Pinterest introduced Idea Pins and the Verified Merchant Program. They also recognized that Pinterest is a great platform for informing future purchases. Pinterest vs. Instagram: A Unique Position Pinterest has carved out a unique position in the social media ecosystem. Unlike Instagram, which is more like a bar, Pinterest is more like a library. Pinterest aims to keep users on the platform longer to attract big brands for advertising. However, they also acknowledge that 97% of searches on Pinterest are unbranded. The Impact of Removing the Creator Fund We also discussed the removal of the Creator Fund, where Pinterest would pay creators for content, and its impact on creators today. Kate believes that this move is a net positive for creators in the long term. She explained that the program had frustrations for some creators, such as limited participation and the distraction of creating content for Pinterest instead of their own websites. Pinterest's Shift Towards Ecommerce Kate sees Pinterest shifting towards ecommerce and partnering with platforms like Shopify and WooCommerce, indicating a focus on smaller sellers. This shift towards retail and ecommerce raises questions about how it will affect bloggers, DIY bloggers, and party bloggers. However, Kate suggests that Pinterest is becoming more friendly towards both digital and physical products, allowing self-hosted sellers to upload their products and update listings easily. Building Your Own Online Presence Kate and I emphasized the importance of building your own online presence and not relying solely on social media platforms like Instagram. Your main content should be on your own website, with platforms like Pinterest used to bring people into your ecosystem. The Future of Social Media Platforms Looking ahead, I shared my thoughts on the future of social media platforms, as they are constantly changing. I advised creators to build their businesses on their own platforms and create products that they can sell and own the customer relationship. Conclusion Despite the various changes and struggles Pinterest has gone through, I am optimistic about its future. I see it as a slower-moving platform with potential for business growth. I encourage you to explore the possibilities of creating digital products to take control of your businesses. Remember, patience is key when it comes to seeing significant results from platforms like Pinterest. Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Simple Pin Media Simple Pin Podcast Kate Ahl Content Inc. Tailwind Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Some links may be affiliate links. I might make a small fee if you purchase at no cost to you. Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Click for the complete transcript. Other related Blogger Genius Podcast episodes you'll enjoy: What is This Pinterest Secret That Drives Free Traffic with Laura Rike Pinterest Still Drives Traffic if You Know These Things with Amy Ford My Best Tips for Growing a Six or Seven Figure Business Fast with Jillian Leslie Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment. MiloTreeCart is built for non-techies. No coding, design, or website needed. If you're a female creator, this is for you! You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers. And of course, there's a 30-day no questions asked money back guarantee. We're only happy when you are! Find out more about MiloTreeCart here!
In dieser Episode von ECOM SECRETS spricht Daniel Bidmon darüber, wie du überhaupt das richtige Budget für deine Facebook Ads berechnest, angefangen bei dem richtigen Budget für deine Testing Kampagnen, Skalierungs Kampagnen etc. Sichere dir jetzt ein kostenloses Exemplar von meinem Buch: http://ecombuch.de/ Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Unternehmens helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon & sein Team zeigen dir, wie du das Marketing für deinen Online Shop so aufbaust, dass du profitabel auf 7 bis 8-stellige Umsätze skalieren kannst. Mit Facebook Ads, der richtigen Kundenansprache und weiteren Methoden um erfolgreich zu wachsen. Vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com
Episode 170 contains the notable Digital Marketing News and Updates from the week of July 17-21, 2023.1. Sell Directly on TikTok with WooCommerce - WooCommerce and TikTok have partnered to allow WooCommerce merchants in the United States to sell directly on TikTok. This new program, currently in beta, gives store owners access to an audience of over 150 million, 61% of which engage in ecommerce behavior.To participate in the program, merchants must have a WooCommerce store in the United States and be approved by TikTok. Once approved, merchants can create a TikTok Shop and start selling their products.TikTok Shops offer a number of features that can help merchants sell more products, including: The ability to create product catalogs and tags The ability to run product ads The ability to track sales and performance The WooCommerce and TikTok partnership is a great opportunity for merchants to reach a new audience and grow their businesses.2. TikTok Launches Ads Transparency Library: See Who's Advertising What - TikTok has launched a new Ads Transparency Library (Commercial Content Library), which provides users with more information about the ads they see on the platform. The library includes information such as the advertiser, the target audience, and the creative used in the ad.The Ads Transparency Library is a welcome addition to TikTok, as it gives users more control over the ads they see. It also helps to increase transparency and accountability for advertisers.Having access to this data can give marketers a better understanding of campaign performance and the TikTok algorithm. This key information will help reveal what creatives work, what ideas don't work and more. Having this data at hand will enable marketers to make more informed decisions, potentially maximizing reach and ROI.Access to TikTok's Commercial Content Library is available to everyone globally. However, only data from Europe is available. TikTok said that its team is already working on ways to include advertising data from more countries, such as the U.S., in the future. But a date for this release is yet to be confirmed.Read TikTok's official blog post to find out more about its ads transparency library.3. Meta : How to Integrate Your Brand with Threads - Social media app Threads, Meta's new Twitter alternative, has seen a nearly 70% decline in the number of daily active users since its July 7 peak, according to market intelligence firm Sensor Tower, spoiling their explosive launch just two weeks ago and paling in comparison to Twitter. Now Meta is providing guidance to brands on how to integrate with Threads, its ephemeral messaging app for teenagers. The guidance includes tips on how to create "epic entrances," engage followers, and run challenges or contests.Meta suggests that brands make a grand entrance on Threads by combining images, memes, and open-ended questions to announce their arrival. They should also engage followers by creating interactive content, such as polls or quizzes. Additionally, brands can run challenges or contests to encourage users to create and share content on Threads.The guidance also emphasizes the importance of using puns and talking about Threads in order to promote the app. Finally, Meta suggests that brands explore Threads' existing tools, such as stickers and GIFs, to create engaging content.4. 30 New Ecommerce Metrics in GA4: Get More Insights into Your Shopping Performance - Google Analytics 4 (GA4) has just announced an expansion of its ecommerce measurement capabilities, adding 30 new dimensions and metrics. These new metrics provide more granular data on items, promotions, and shopping behavior, making it easier for marketers to track and analyze their ecommerce performance.Some of the new metrics include: Item Name: The name of the product that was purchased. Brand: The brand of the product that was purchased. Category: The category of the product that was purchased. Promotion Name: The name of the promotion that was used to purchase the product. Checkout Step: The step in the checkout process where the purchase was made. Gross item revenue (The total revenue from items only, excluding tax and shipping) Gross purchase revenue (The total revenue from purchases made on your website or app) Refund amount (The total amount from refunds given on your website or app) These new metrics can be used to answer questions such as: What are the most popular products? What brands are performing well? What promotions are driving sales? Which checkout steps are causing the most abandonment? The addition of these new metrics is a significant boost for ecommerce marketers, providing them with more data to track and analyze their performance. These changes to GA4 make it easier to see meaningful ecommerce data. Marketers will no longer have to build custom reports to access key revenue metrics.5. Google Updates Misrepresentation Policy: What You Need to Know - Google has updated its Misrepresentation policy with detailed information on how marketers can build trust. The document advises what steps and precautions brands should take to make sure their products and offers are eligible to be served in Search.The updated policy includes new requirements for brands to provide clear and transparent information about their products and offers. This includes information about the product's availability, pricing, and shipping. Brands are also required to provide accurate and up-to-date information about their reviews and testimonials. For each issue specified, Google provided specific instructions that brands should follow: Business Identity Ensure that the official business name is provided and that there is consistency across the registered business name and domain name. Make sure a brand's website features an ‘About Us' page as this establishes authenticity and helps customers to understand their unique journey. Link out to the brand's social media profiles from the website so that customers can follow those accounts should they so wish. Transparency Make sure website content and messaging is completely clear and include details regarding shipping, returns and privacy policies. Ensure honesty and transparency about the brand's business model and how the company operates. Online reputation Display honest reviews and testimonials about a brand's products and services to help customers understand how to use them. Feature any badges or seals of approval from official third-party sources. Clearly display how customers can get in touch. Be sure to tell customers if the brand publishes a blog post. Make sure customers know if the brand was mentioned in a third-party article. Professional design Make sure that the brand's website has an SSL certificate to reassure customers that their sensitive data is stored securely. The brand's website should be easy to navigate and shouldn't contain any unnecessary redirects or redirects to broken links. Try to avoid placeholders where possible as this gives Google and the customer the impression that the website is still under construction and not yet ready for SERPs. Google explained that there are several steps brands can take to help it to understand their business faster and more accurately: Create and verify a Google Business Profile. Share up-to-date information in the Merchant Center under the Business information settings. Link relevant third-party platforms to Merchant Center. Follow Google's SEO guidelines to ensure a strong customer experience is provided. Opt into the Google Customer Reviews or other third-party review services to improve eligibility for seller ratings. Match product data in the product feed with your website to make sure that customers are seeing the same information across both platforms. Google is also taking steps to crack down on misrepresentation in the Merchant Center. Merchants who violate the policy may have their products removed from Google Search and Shopping results.Read Google's “Building Trust with your Customers” guide for more information on its Misrepresentation policy.6. Avoid Spam Risks with Your Domain Name - Google advises against choosing cheap top-level domains (TLDs), such as .xyz or .club, due to the increased risk of spam. These domains are often used by spammers because they are inexpensive and easy to register.Google's Search Relations Team (John Mueller, Gary Illyes, and Martin Splitt) in the Jul 20, 2023 podcast episode recommended that website owners choose TLDs that are well-known and reputable. They also suggest considering branding and marketing factors, not just SEO, when choosing a TLD.Google's Search Relations team debunked the misconception that having a TLD matching your keywords provides an inherent SEO advantage. When Splitt asked if owning a domain like fantastic.coffee could offer any SEO benefits for a coffee shop, Illyes responded with a definitive “No.”For more on website domain best practices, check out the full episode of Google's podcast.P.S: I covered this is Episode 163. Now Google is talking about the same issue. 7. Your Domain Name Matters: Don't Forget the Branding - Another update from the latest episode of Google's Search Off The Record podcast. Google's John Mueller has advised that domain name selection should prioritize long-term branding over keyword-centric SEO strategies. Keywords in domain names do not impact Google search rankings, but they can influence user behavior. Therefore, it is more important to choose a domain name that is memorable and easy to type, even if it does not contain any keywords.Here are some additional tips from Mueller for choosing a domain name: Choose a domain name that is easy to pronounce and remember. Avoid using hyphens or numbers in your domain name. Keep your domain name short and concise. Make sure your domain name is available in all relevant top-level domains (TLDs). 8. 301 vs. 404: Which is Better for SEO? - When a web page is deleted or moved, it can be redirected to a new page using a 301 or 404 status code. Google's Gary Illyes answers the question about which status code is "less harmful" A 301 redirect tells search engines that the page has been permanently moved to a new location, while a 404 error code tells search engines that the page cannot be found.So, which is better: 301 or 404? Google's Gary Illyes answers the question about which status code is "less harmful" in July's SEO Office hour.Per Illyes, it actually depends on a case by case basis thought 301 redirects are generally considered to be better for SEO than 404 error codes. If the page is missing because two sites were merged, a publisher can 301 redirect old or outdated pages to the new pages that are similar in topic.However, there are some cases where a 404 error code may be preferable. For example, if a page has been deleted because it was spam or malicious, a 404 error code will prevent search engines from indexing the page.9. Good Page Experience is Not Enough for SEO - Google's John Mueller recently clarified that having a good page experience is not a silver bullet for SEO. In other words, having a website that loads quickly, is mobile-friendly, and has no errors will not necessarily improve your search rankings if your content is not high-quality or relevant to the user's search intent.Mueller's comments are a reminder that SEO is a complex process that involves a variety of factors. While page experience is an important factor, it is not the only one. If you want to improve your search rankings, you need to focus on creating high-quality content that is relevant to your target audience.10. Google Doesn't Favor AI-Generated Content - Google's Search Liaison, Danny Sullivan, has clarified that Google does not give any special ranking boost to AI-generated content. In fact, he says that "lots of AI content on the web that doesn't rank well and hence isn't well received" by Google Search.Sullivan's comments come after a recent article in Vox Media claimed that AI content is "currently well-received by search engines." However, Sullivan says that this is not the case, and that Google's search algorithms are designed to rank content based on its helpfulness and quality, not on how it was produced.This means that AI-generated content can still rank well in Google Search, but only if it is actually helpful and informative. If it is not, it is likely to be ignored by Google's algorithms.11. Should You Match Google's Rewritten Titles? - Google often rewrites the titles of pages in the search results, most of the time removing the site name from the title. That seem to indicate to them that maybe Google sees the site name as redundant and perhaps they should just drop the site name from the title tag altogether. This can be for a variety of reasons, such as to make the titles more concise, to make them more relevant to the user's search intent, or to avoid duplicate titles.There is no consensus on whether or not it is a good idea to match the titles of your pages to the titles that Google rewrites. Some people believe that it is important to match the titles in order to improve your click-through rate (CTR). Others believe that it is not important to match the titles, and that you should focus on creating high-quality content that will attract users to your site.Google's John Muller offered his recommendations on this topic by writing: “I would not assume that a rewritten version is better (for SEO or for users), and I'd recommend keeping your site name in there — because it makes it easier to confirm a site name that we show above the title. Also, it's a well-known pattern, so I wouldn't change it just for Google.”The World Wide Web Consortium (W3C) says that the purpose of the title element is to define what the webpage (referred to as a document) is about. And Google largely follows those standards.Google's official title element recommendations (on Google Search Central) for title tags echoes what the W3C recommends in a little more detail. Google advises that title elements should be descriptive and concise. The title elements should not be vague. Lastly, Google recommends concisely branding the title. That means using the site name is fine but repeating a marketing slogan across the entire site is not necessarily concise.Why does Google rewrite titles? Years ago many SEO sites recommended adding keywords in the title tag instead of recommending to describe what the page is about. Eventually Google figured out that people were stuffing keywords in the title tag. Obviously, if the keyword is relevant to what the document is about then put the keyword in there if you want. Another reason Google rewrites titles is because the description of the entire page is not appropriate. For example, Google often ranks a webpage for what is essentially a subtopic of the main topic of the webpage. This happens when Google ranks a webpage for a phrase that is in the middle of the document.So should you match Google's title rewrite? In my opinion it is not a good idea because Google might be ranking the page for a subtopic. If you want a reality check about the title element, give ChatGPT a try by inputting the text of the document and asking it to summarize it in ten words. Then again be careful because ChatGPT can spit out incorrect information.
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As WordPress celebrates its 20th anniversary, it is essential to reflect on its roots and explore how its history has shaped ecommerce and what this means for your website. Paul Maiorana, CEO of WooCommerce, joined me on the SEJ Show for this special episode to reflect on how ecommerce found its way into the WordPress world and how WooCommerce intertwined with WordPress' values and initiatives. We talked about Paul's 11+ year career with Automattic, his experiences leading WordPress VIP, and what led him to take on the leadership of WooCommerce. You'll also hear about the core community spirit that lives in the foundation of WordPress and how this has impacted WooCommerce's mission for its users. You won't want to miss this critical look back from someone who has been there through countless steps along the way. The difference, though, in governance is really important, which is that nobody owns WordPress. It's stewarded by the WordPress Foundation and a nonprofit that owns the intellectual property and everything around WordPress. That's guided by Matt Mullenweg, its founder, co-founder, and still project lead. But the governance model is different. Whereas with WooCommerce, Automattic wholly owns WooCommerce. It's still an open-source product that uses the GPL license, free software, the same as WordPress is. Still, we effectively fund all of the development of WooCommerce. –Paul Maiorana, 14:36 WooCommerce is a global platform for sure. So we have customers in every country. There is such great support for localization. Translations and localization are a massive part of that, not just in terms of people providing those translations but also on the other side. It's how merchants can build a localized experience for their shoppers. –Paul Maiorana, 20:57 That's the beauty of open source, right? We're able to get leaner and meaner than some of our competitors. We've adequately federated this ecosystem of independent software developers, agencies, freelancers, and web hosts. These folks come together to produce a WooCommerce site and a quality product. Our interests are aligned, which ultimately makes for a better customer experience. –Paul Maiorana, 23:02 [00:00] - About Paul. [03:28] - WooCommerce's origin & Automattic integration. [07:01] - Purpose of WooCommerce development. [09:38] - WooCommerce's market share. [13:27] - Developer engagement with WooCommerce. [17:10] - Exploring WooCommerce extensions/integrations. [20:57] - WooCommerce & localization strategies, shopping support, lean model & open-source contributions. [24:14] WooCommerce's Solution to ecommerce challenges. [26:23] Commerce platform fragmentation issues. [27:40] Future commerce trends: Smartphone preference. [29:37] Growth potential in the WooCommerce ecosystem. [30:42] WooCommerce success stories. Resources Mentioned: Woo Express: https://woocommerce.com/express/ Showcase of WooCommerce Merchants: https://woocommerce.com/showcase/ Woo's In-House Developed Extensions: https://woocommerce.com/product-category/woocommerce-extensions Recent Woo Blog: https://woocommerce.com/blog/ WooCommerce Merchant: https://www.tinywoodstove.com/ Tonal: Success story mention who uses WooCommerce as their ecommerce platform: https://www.tonal.com/ We think we've got a real advantage and opportunity to, through WooCommerce, provide a solution that developers love, but also to provide a more opinionated package of WooCommerce and extensions integrated with a hosting solution to provide something that's much more turnkey and simple and just more intuitive for a merchant to get up and running with. –Paul Maiorana, 26:23 The ability to start with something simple like Woo Express, or something like that, just out of the box simplified shopping environment. And then as that company grows and as they go down the paths of more and more and test more and more marketing channels, making that easier to grow from a core as opposed to having everything thrown at you at once and trying to figure it out sounds like a very logical solution. –Loren Baker, 30:09 We're making some decisions and saying, this is the best way to do that. These are all separate. Each of these features represents a different extension in the WooCommerce ecosystem today. And we're bringing that all together into a preconfigured solution so that it's easy, and again, people can start selling without having to build. –Paul Maiorana, 27:40 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to enhance your knowledge and skills in search marketing. Connect With Paul Maiorana: Paul Maiorana is the CEO of WooCommerce, an open-source eCommerce platform, where he leverages his expertise in open-source development, content management, and WordPress, among other specialties. His leadership has contributed significantly to WooCommerce's growth and innovation in the online retail sector. Before WooCommerce, Paul built a formidable portfolio of professional experience focusing on open-source technology and software solutions. His understanding of the industry and his technical expertise have positioned him as an influential figure in pushing the boundaries of ecommerce. Connect with Paul on LinkedIn: https://www.linkedin.com/in/pmaiorana/ Follow him on Twitter:https://twitter.com/pmaiorana Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Episode Highlights:The Growth of Lone Rock Point [00:00:32] JJ discusses the growth of his agency, Lone Rock Point, from 4-5 people in spring 2020 to 16 people now.Remote-first Approach [00:02:29] JJ talks about adopting a remote-first organizational structure from the beginning and how they didn't miss a beat when the pandemic hit in 2020.Focus on Public Sector and NASA [00:04:02] JJ explains his background in government contracting and how his agency focuses on working with the public sector, particularly in the federal level, including clients like NASA.The federal government ecosystem [00:11:29] Discussion on the ecosystem and governance of federal government agencies, including guidance and policies.Starting Lone Rock Point [00:13:39] JJ's decision to start his own agency after exploring side hustles and feeling the desire to be more entrepreneurial.Niching down to WordPress [00:18:25] The growth and success of Lone Rock Point after focusing on WordPress as their main service offering.Topic 1: Using WordPress as a Content Management System [00:22:17] Discussion on using WordPress as a content management system and adapting WooCommerce for check payments.Topic 2: WordPress and the Public Sector [00:22:58] Exploration of using WordPress in the public sector, particularly in government agencies like NASA, for managing and publishing content.Topic 3: Web Modernization Project with NASA [00:28:26] Overview of a web modernization project with NASA, including evaluating different CMS options and deciding to invest in WordPress.The SEO and Accessibility Tools in WordPress [00:32:35] Discusses the real-time analysis tools in WordPress for SEO and accessibility, such as Yoast, and how they differentiate it from other CMS platforms.The Resources and Knowledge Sharing in the WordPress Community [00:34:57] Explains the abundance of resources, knowledge sharing, and community support available in the WordPress ecosystem compared to other CMS platforms.The Importance of Open Source and User Experience in WordPress [00:37:11] Highlights the significance of open source adoption in the public sector and how WordPress's user experience and inclusivity differentiate it from commercial solutions.
In dieser Episode von ECOM SECRETS spricht Daniel Bidmon darüber, welche 6 Gründe du unbedingt vermeiden solltest, weshalb deine Kunden kein zweites Mal bei dir einkaufen. Sichere dir jetzt ein kostenloses Exemplar von meinem Buch: http://ecombuch.de/ Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Unternehmens helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon & sein Team zeigen dir, wie du das Marketing für deinen Online Shop so aufbaust, dass du profitabel auf 7 bis 8-stellige Umsätze skalieren kannst. Mit Facebook Ads, der richtigen Kundenansprache und weiteren Methoden um erfolgreich zu wachsen. Vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com
Episode 176 / Direct sales is the current hot topic in the author community, but there's lots of choices to be made. Landing page or store? Kickstarter or subscription? And taxes–what about taxes? Hello, decision fatigue. Fear not, we've got your back.In this episode, we break down direct sales into five main types
La IA puede optimizar tus procesos de marketing, personalizar recomendaciones de productos y automatizar tareas para ahorrar tiempo y recursos valiosos. En este episodio en vivo Pancho y Mike hablaron sobre las posibilidades que la inteligencia artificial ofrece para impulsar tus ventas en línea, optimizar y automatizar procesos, y hacer más simple y eficiente el trabajo que lleva emprender con una tienda en línea. El enfoque estuvo sobre todo en la nueva Inteligencia Artificial de Shopify que se acaba de anunciar hace unos días, la cual promete ayudarte como un chat al que le haces preguntas sobre la data y te entrega insights de tu tienda, o le pides hacer cambios en la configuración, agregar secciones, descuentos o modificar la página y lo hace automáticamente.Suscríbete a nuestro canal de YouTube y activa las notificaciones para no perderte de estos lives y de todos los videos y episodios que vienen, siempre con el objetivo de aprender cómo lograr el éxito en el mundo del ecommerce pasándolo a toda madre en el camino.
In dieser Episode von ECOM SECRETS spricht Daniel Bidmon darüber, wie und warum er gefeuert wurde und vor allem, was das für ihn bedeutet hat, sodass er heute ein eigenes Unternehmen mit 25 A-Player Mitarbeiter hat. Sichere dir jetzt ein kostenloses Exemplar von meinem Buch: http://ecombuch.de/ Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Unternehmens helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon & sein Team zeigen dir, wie du das Marketing für deinen Online Shop so aufbaust, dass du profitabel auf 7 bis 8-stellige Umsätze skalieren kannst. Mit Facebook Ads, der richtigen Kundenansprache und weiteren Methoden um erfolgreich zu wachsen. Vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com
On the podcast today we have Vova Feldman, the founder of Freemius. Vova is an entrepreneur with a passion for software development. He was introduced to WordPress by accident. While working as a software developer in the Israeli intelligence and doing startups on the side, Vova created a SaaS product as a hobby. People started requesting a WordPress plugin for his product, which sparked his curiosity about the platform. Vova delved into WordPress and created his first plugin, realising the potential of turning his side project into a WooCommerce solution. This led to building a platform to help developers easily commercialise their own passion projects - Freemius, a platform that simplifies the process of bringing products to market. The conversation is varied, covering two quite different subjects, podcasting (Vova's new podcast) and Freemius. If you're interested in selling your WordPress product, this podcast is worth a listen.
In dieser Episode von ECOM SECRETS spricht Daniel Bidmon darüber, wie genau er Werbeanzeigen produzieren würde, die nicht nur seinem Unternehmen ECOM HOUSE, sondern auch Kunden mehrere Millionen eingebracht haben. Sichere dir jetzt ein kostenloses Exemplar von meinem Buch: http://ecombuch.de/ Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Unternehmens helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon & sein Team zeigen dir, wie du das Marketing für deinen Online Shop so aufbaust, dass du profitabel auf 7 bis 8-stellige Umsätze skalieren kannst. Mit Facebook Ads, der richtigen Kundenansprache und weiteren Methoden um erfolgreich zu wachsen. Vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com
In dieser Episode von ECOM SECRETS spricht Kai Leingang (ein Kunde von ECOM HOUSE) darüber, wie er dank der Zusammenarbeit seinen Umsatz mittels der ersten Werbekampagnen bereits verdoppeln bis verdreifachen konnte und somit auf tägliche konstante Bestellungen kommt. Sichere dir jetzt ein kostenloses Exemplar von meinem Buch: http://ecombuch.de/ Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Unternehmens helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon & sein Team zeigen dir, wie du das Marketing für deinen Online Shop so aufbaust, dass du profitabel auf 7 bis 8-stellige Umsätze skalieren kannst. Mit Facebook Ads, der richtigen Kundenansprache und weiteren Methoden um erfolgreich zu wachsen. Vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com
In dieser Episode von ECOM SECRETS spricht Daniel Bidmon mit Alexander Pelz dem Co-Founder von Rosental Organics über exklusive Insights von den Produkten, Challenges, Wachstum, Ads bis hin zu Influencern auf dem Weg seiner Marke von 0€ auf 20 Mio. € Jahresumsatz. Sichere dir jetzt ein kostenloses Exemplar von meinem Buch: http://ecombuch.de/ Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Unternehmens helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon & sein Team zeigen dir, wie du das Marketing für deinen Online Shop so aufbaust, dass du profitabel auf 7 bis 8-stellige Umsätze skalieren kannst. Mit Facebook Ads, der richtigen Kundenansprache und weiteren Methoden um erfolgreich zu wachsen. Vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com
In dieser Episode von ECOM SECRETS spricht Daniel Bidmon darüber, ob 2024 das Ende von User-Generated Content ist, da alle das gleiche machen und keiner mehr wirklich heraussticht? Wie deine Ads trotzdem noch hoch profitabel funktionieren können, liegt an genau 3 Prinzipien im Marketing die sich nie ändern werden, welche diese sind, erfährst du jetzt. Sichere dir jetzt ein kostenloses Exemplar von meinem Buch: http://ecombuch.de/ Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Unternehmens helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon & sein Team zeigen dir, wie du das Marketing für deinen Online Shop so aufbaust, dass du profitabel auf 7 bis 8-stellige Umsätze skalieren kannst. Mit Facebook Ads, der richtigen Kundenansprache und weiteren Methoden um erfolgreich zu wachsen. Vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com
Caught in a Shopify vs. WooCommerce dilemma for your online store? Don't fret!
Entry Envy was founded in October 2021 by Jennifer Lea in Omaha, Nebraska, to help others create a welcoming entry with simplicity and convenience that also identified their home for their guests and delivery drivers. Entry Envy custom signs with modern address numbers, last names and monograms feature a small planter box for their monthly faux floral holiday and seasonal decor refill kits. Her inspiration came after a divorce and fully remodeling her home with outdated, hard-to-read house numbers and wanting something functional and fun. Entry Envy was awarded Best New Subscription of the Year by the Subscription Trade Association in 2022. Before founding Entry Envy, Jennifer served as the Executive Director for two medium sized law firms in Omaha for 18 years. She has a bachelor's degree in business with a marketing major, an Executive MBA, and is a contributing author of the book, "Wisdom Before Me." She enjoys mentoring and sharing what she has learned about managing businesses and starting her own to help others. She has two teenage daughters, a dog, and a tortoise. Her life purpose is to encourage more young women to consider the trades as a noble profession.In This Conversation We Discuss: [00:00] Intro[00:58] What are Entry Envy products?[02:27] Where the idea of Entry Envy came from[07:14] Validating the idea through an art fair[09:02] Hiring a coach to help launch the brand[10:19] What was the preparation before going public?[12:15] Getting help from overseas [13:58] Don't cheap out but don't overspend[14:39] Sponsor: Electric Eye electriceye.io/connect[15:36] Sponsor: JSON-LD For SEO jsonld.app[16:58] Showing appreciation to first supporters[17:41] Your friends and family aren't your customers[18:20] Getting lucky on the time of launch[19:15] When should you quit your job[20:11] The turning point when Jeniffer finally quit[21:22] At some point, you have to go all in[22:08] Where to find Entry Envy products[23:41] Invest in yourself, but don't do it by yourself[24:51] Don't skip testing your MVP[25:31] Definite your success and set your deadlines[26:26] The best way to understand your product-market fit[28:05] Don't outsource getting customer feedback[28:21] Customers providing their own niches[29:44] Always talk to your customers[30:35] OutroResources:Subscribe to Honest Ecommerce on YoutubeCustom exterior & interior entry signs with house numbers, last names or monograms and faux floral refill decor kits entry-envy.comUse code WELCOME at checkout to save 15% off your first orderFollow Entry Envy on Instagram @entry_envyConnect with Jennifer linkedin.com/in/jenniferleafounderSchedule an intro call with one of our experts https://electriceye.io/connectGet your free structured data audit for your store https://jsonld.appIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
China-linked APT group spotted exploiting a VMware ESXi zero-day Hundreds of thousands of ecommerce sites impacted by critical plugin vulnerability 7-Nation LockBit report shows US paid over $90m in ransoms since 2020 Thanks to today's episode sponsor, Conveyor Let's gladly pass the most thankless job in cybersecurity – completing customer security questionnaires – to the AI bots. Conveyor's GPT-questionnaire response tool auto-generates precise, accurate answers to entire questionnaires. With accuracy far superior to other tools, you can spend almost zero time reviewing generated answers. There's an in platform auto-fill feature or a browser extension for tricky portals. Stop settling for mediocre tools that only provide lousy “near hits” from your library. Try a free proof of concept with your own data. Learn more at www.conveyor.com. For the stories behind the headlines, head to CISOseries.com.
In today's podcast we cover four crucial cyber and technology topics, including: 1. WooCommcerce Stripe Gateway flaw abused to steal customer data 2. China-linked actors abused zero day in targeting VMware ESXi 3. Hospital closure partly due to ransomware attack 4. Microsoft fined 20 million USD for COPPA violation I'd love feedback, feel free to send your comments and feedback to | firstname.lastname@example.org