How I Built It

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In How I Built It, host Joe Casabona interviews product owners and developers to see how they built specific products, from idea to execution. Each week we will have a new guest on the show to talk about his or her process, launching, and evolving their business over time.

How I Built It

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    • Jul 14, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 38m AVG DURATION
    • 510 EPISODES


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    Latest episodes from How I Built It

    Stop Explaining What You Do and Start Showing It with Charlotte Crowther

    Play Episode Listen Later Jul 14, 2025 45:46


    Picture this: you're on a discovery call, your kids are making noise upstairs, and you're trying to explain what you do while mentally juggling dinner plans. Sound familiar? You're not alone—and there's a solution that goes way beyond just "trust me, I'm good."I sat down with Charlotte Crowther, the mastermind behind some of the most recognizable frameworks in online business, to uncover how signature frameworks can transform your entire business. From eliminating the dreaded "so what exactly do you do?" conversation to creating content that practically writes itself, Charlotte breaks down why visual frameworks aren't just pretty diagrams—they're business-changing systems.We dive into the hidden costs of winging it every time, why acronyms aren't always the answer, and how one simple visual can become the blood running through your business veins. Plus, you'll discover the one question every solopreneur should ask before creating their framework.Wondering how you can take your business from Chaos to Clarity? Take the Business Overwhelm Diagnostic.Special thanks to Kit for letting us use their studios! Learn more about them here.Top Takeaways:Frameworks are knowledge organizers, not just pretty visuals — they give structure to your expertise using both verbal and visual elements to help people understand faster and remember longer. Start with the outcome, not your content — instead of mining through your 100 newsletters for a framework, ask "what specific result do I want to enable?" then design backwards from there.Your framework becomes your business operating system — it informs your content strategy, sales conversations, course structure, and even team training, creating consistency across everything you do.Show NotesSignatureFramework.coSponsor MagnetUnveiling my Personal Brand with Hollie ArnettLeave Feedback at streamlinedfeedback.com ★ Support this podcast ★

    Why I'm Making My Podcast the Linchpin of Everything [Audio Note]

    Play Episode Listen Later Jul 11, 2025 9:17


    I'm done letting AI dictate my content strategy and worrying about episode number parity while my downloads tank. After months of overthinking tactics, I'm simplifying everything by making my podcast the center of my content universe. Here's how I'm cutting through the decision fatigue and getting back to what actually works: showing up generously for my audience.Article: How I Let AI Ruin My Podcast Content StrategySend feedback at https://streamlinedfeedback.com This description was written by Claude AI. ★ Support this podcast ★

    How to Keep Up With AI Without Losing Your Mind with Charlie Guo

    Play Episode Listen Later Jul 7, 2025 53:08


    Remember when ChatGPT first came out and it felt revolutionary? Well, that was just the beginning. Things are moving so fast in the AI world that by the time you figure out one tool, three new ones have launched. That's exactly why I brought Charlie Guo on the show—he's an AI engineer who actually understands this stuff and can explain it without making your head spin.We talked about what's actually happening behind the scenes with AI right now, why most "AI agents" aren't really what they claim to be, and Charlie's brilliant system for turning your random thoughts into polished blog posts. If you're feeling overwhelmed trying to keep up with AI while juggling your business and family, this episode will help you cut through the hype and focus on what can actually save you time.Feeling overwhelmed in your business? Take the Business Overwhelm Diagnostic. Top TakeawaysAI got way better at thinking things through, which is likely why we've seen an explosion in tools and use. They are much better at “reasoning” now.Most "AI agents" are just fancy automation tools that follow scripts you set up, not true assistants that can figure things out on their own and take action without your constant guidance.AI is finally starting to connect to your actual apps (like your email, calendar, and project management tools), which means we're getting closer to having a real digital assistant that can do stuff for you.You can turn car ride rambling into first drafts by recording voice memos of your ideas, then having AI organize them into actual articles—no more staring at blank screens.Let AI handle the grunt work, but keep the good stuff for yourself—use it for research and organizing, but don't let it write your insights or replace your personal voice that connects with people.Test AI with your own tasks every few months to see what it can actually do for your specific business instead of getting caught up in all the marketing hype about what it might do someday.Show NotesThe State of AI EngineeringTutorial: How to streamline your writing process with Whisper and GPT-4Dealing with AI Fatigue ★ Support this podcast ★

    Am I Outsourcing My Brain to AI? [Audio Note]

    Play Episode Listen Later Jul 4, 2025 7:12


    I'm wrestling with whether I'm becoming too dependent on AI for critical thinking, especially after it helped me create an entire quiz for my business. While I don't use it for actual writing, I've noticed I'm defaulting to AI for brainstorming, research, and problem-solving more quickly than I used to. I'm exploring the line between helpful automation and potentially weakening my own thinking muscles.What do you think? Send feedback to https://streamlinedfeedback.com This episode description was written by Claude AI.This was also published on my Audio Notes only feed, Joe's Audio Notes. Let me know if you want to see more episodes like this.  ★ Support this podcast ★

    When AI Writes Your Code: Success, Horror Stories, and What's Next with Susan Boles

    Play Episode Listen Later Jun 30, 2025 20:42


    Remember when coding meant years of computer science classes and debugging late into the night? Well, things have changed. I recently sat down with Susan Bowles, founder and fellow solopreneur, to dive into the world of "vibe coding" — essentially describing what you want to AI and having it write all the code for you.While I had a nearly flawless experience with ChatGPT writing 2,000 lines of WordPress code for an underscoped client project, Susan's journey with Google Scripts was more of a write-test-fail-repeat cycle. We explored how this technology is reshaping not just how we build things, but potentially eliminating entry-level programming positions while creating new challenges around security and best practices.The conversation took an interesting turn when I shared my recent Claude horror story — what started as a simple quiz creation turned into building an entire WordPress plugin, only to realize I should have just used Gravity Forms from the beginning. Sometimes the smartest tool isn't the shiniest one.Special thanks to Kit for letting us use their studios! Learn more about them hereWant my AI Swipe file? Go here: https://streamlined.fm/automationTop TakeawaysVibe coding works best when you already understand the fundamentals — AI is great at writing code, but terrible at making decisions about what that code should actually doSecurity remains a major blind spot — AI will happily tell you to put API keys in plain text unless you know enough to question itThe technology excels at helping you execute cool ideas quickly and get to beta testing faster, but shouldn't be the foundation of a fundable businessShow NotesPart 2 of this conversation on "Calm is the New KPI"My previous episode: "I Vibe Coded a Client Project"Cortex podcastAustin ChurchChatGPTClaudeLovableZapierMake.comConvertKit (now Kit)streamlinedfeedback.comDisclaimer: Claude pretty much wrote this whole description based on the transcript. ★ Support this podcast ★

    How Google Workspace Saved my Life with FamousAshley Grant

    Play Episode Listen Later Jun 23, 2025 49:24


    I always say to use what you'll actually use. For Famous Ashley Grant, that's Google Workspace. And today, she's telling us all about how she uses it to manage literally everything in her life – from client work to meal planning.Ashley's story hit home for me. Before implementing her system, she was constantly working too many hours, missing deadlines, and snapping at loved ones over simple questions like "what's for dinner?" Now she has a full system inside Google Sheets – and you're going to learn exactly how it works. Want access to my database of 40+ automations and AI prompts for free? Get it here: https://casabona.org/streamlined Top TakeawaysHaving a central system for capturing tasks, ideas, and deadlines frees up mental space and reduces stress - Ashley calls her client work "quests" and "quest givers" to make tracking work more funTreating yourself as a "client" in your productivity system ensures your personal projects actually get completedQuick capture is essential - immediately add things to your system when you think of them or receive them (like license renewal notices)Check out my other shows at https://network.streamlined.fm Show NotesFamous Ashley GrantFamous Ashley on InstagramFamous Ashley on FacebookFamous Ashley on XFamous Ashley on LinkedIn ★ Support this podcast ★

    Ask Me Anything: Automation Questions Roundup

    Play Episode Listen Later Jun 19, 2025 14:30


    It's an Automation AMA! From scheduling social media content to making kids' lunches (yes, really), fellow solopreneurs shared their biggest time-wasters. I ended up creating custom automation solutions for everything from podcast guest research to email management.Special thanks to Kit for letting me record in their Studios! I highly recommend them for email and newsletters!Get my free automations database at **https://streamlined.fm/automation** (powered by Kit, natch)Top TakeawaysSocial media scheduling can be mostly automated using a this kind of workflow: keep video details in Notion or Google Sheets, trigger Zapier when updated, and automatically schedule posts through Buffer or similar tools.Email overwhelm has multiple solutions including using Sanebox and Todoist for organization, plus Zapier watching for specific emails by subject or sender to automatically process them with custom workflows.Podcast guest research becomes manageable with tools like PodMatch for automated guest suggestions, intake forms for self-selection, and Google Alerts or PodScan to identify experts in your niche.AI transcription and summarization saves hours on client calls by automatically processing Zoom transcripts through ChatGPT with custom prompts for different call types (discovery, coaching, etc.).YouTube chapter creation gets easier when you use tools like Ecamm Live's marker button during recording, then search edited transcripts for your noted timestamps instead of relying on AI timing.The "one platform, do it well" approach beats spreading yourself thin across all social media—pick LinkedIn or another single platform and focus your automation efforts there.Show NotesSee the entire conversation hereHow I Keep my Email at Inbox ZeroAutomate Email Management with SaneBoxMy Brown M&M for Podcast Guest PitchingGrowth in Reverse PodcastPodMatchSanebox - Email filtering serviceTodoist - Task managementBuffer - Social media schedulingZapier - Automation platformNotion - All-in-one workspaceEcamm Live - Live streaming softwarepodscan.fm ★ Support this podcast ★

    My 4-App Travel System That Saves Hours of Trip Planning

    Play Episode Listen Later Jun 16, 2025 17:50


    I'm recording from Kit Studios in Boise while attending conferences, which got me thinking about something crucial to my business success—my travel system. As someone who travels frequently for networking and conferences, I've developed a streamlined approach that keeps me organized and stress-free on the road.My system revolves around two essential apps: Flighty for flight tracking (which often knows about delays before airlines do) and Apple Notes for keeping all trip information in one easily accessible place. But the real magic happens with my "New Trip" shortcut that automates the entire trip planning process—from creating calendar events to generating custom packing lists based on trip length and type.I also swear by checking bags instead of dealing with carry-ons, mainly because I travel with items that can't go through security, but also because it lets me move through airports quickly with just my backpack. Plus, I share some thoughts on Southwest's recent policy changes and how they might affect family-friendly travel.Special thanks to Kit for letting me record in their Studios! I highly recommend them for email and newsletters!Get my free automations database at https://streamlined.fm/automation (powered by Kit, natch)Top Takeaways:Flighty is a game-changer for frequent travelers — it provides real-time flight tracking with AI forecasting that often alerts you to delays before airlines do, plus it tracks connections and terminal transfer timesCreate a "New Trip" shortcut to automate trip planning — mine calculates trip length, adds calendar events, generates custom packing lists, and creates project templates in one tapSet up dedicated travel and conference focus modes — customize your home screen with essential widgets (time at home, flight info, maps) and silence non-essential notificationsLinksMy iPhone Focus ModesFlighty - Flight tracking app with AI forecastingApple Notes - For trip organization and quick referenceWidgetsmith - For custom widgets (QR code display)Whisper Memos - Voice note recordingTicci Tabs - Bookmark manager appTodoist - Project management for work tasksApple Reminders - For packing lists and personal tasksMacSparky - David Sparks' site (source of packing list shortcut inspiration)Send Feedback ★ Support this podcast ★

    My iPhone Focus Modes

    Play Episode Listen Later Jun 9, 2025 18:48


    I've been on a mission to use my phone way less this year, sparked by reading The Anxious Generation and that magical Disney World trip where I barely touched my phone. The solution? iPhone focus modes - my secret weapon for controlling the fire hose of information instead of letting it control me.Think about it: you finally sit down to get some real work done, and your phone starts buzzing with calendar alerts, group chats going off, and random notifications. It's enough to make you want to throw it out the window.Focus modes let you take back control by choosing exactly who and what can reach you in different contexts.I've crafted focus modes for every part of my day - from the gym to my ultra-strict "Green Zone" mode for deep work (where I can literally only see time tracking widgets). Each mode has custom home screens, specific apps, and even changes my Apple Watch face to match what I'm doing.*Want a peek into how I've created more time? Check out my free automations database and AI swipe file at https://casabona.org/streamlined*Top TakeawaysFocus modes are custom "Do Not Disturb" profiles that let you control which people and apps can interrupt you based on what you're doing - think of them as digital boundaries for different parts of your day.You can automate focus modes to turn on based on time, location, or when you open specific apps, so you don't have to remember to switch them manually (my fitness mode turns on when I get to the gym, personal mode kicks in at 6 PM).The goal isn't to be unreachable, it's to be present - focus modes help you context switch with intention instead of fighting your phone for the ability to concentrate on what matters in that moment.Show NotesScreenshots: Lock Screens | Home Screens | Focus ModesThe Anxious GenerationScreenTime+OpalFlightyFitBodEcamm LiveFantasticalThe BrickMy 2025 Yearly ThemeLeave Feedback at https://streamlinedfeedback.comCheck out all of my shows at https://network.streamlined.fm ★ Support this podcast ★

    We're Trying No Summer Camp AGAIN

    Play Episode Listen Later Jun 2, 2025 17:30


    Last year, my wife and I made the somewhat terrifying decision to skip summer camp for our kids to save $9,000-$10,000 and spend more intentional time together. It wasn't perfect—I gave myself a solid B—but we survived, and more importantly, we're doing it again this year.The financial savings were huge, but the real motivation was recognizing we're in a limited window where our kids actually want to hang out with us. Since we have the flexibility as solopreneurs to create our own schedules, why not use it? Last year taught me some hard lessons about communication, boundaries, and realistic expectations.This time around, I'm better prepared with clearer work boundaries, more structured activities for the kids, and honest conversations with my wife about what we both need to stay sane.Want a peek into how I've created more time? Check out my free automations database and AI swipe file at https://casabona.org/streamlinedTop TakeawaysThe real cost of summer programs goes beyond money—it's about recognizing the limited time window when your kids actually want to spend time with you, and leveraging the flexibility that comes with being self-employed.Structure matters for everyone—kids need predictable routines to avoid emotional meltdowns, and parents need clear work boundaries to prevent every meeting request from hijacking their already limited schedule.Time blocking becomes non-negotiable when you have less time to work—protecting your green zone (peak productivity hours) and limiting meetings to one day per week helps maximize focused work time. ★ Support this podcast ★

    I Vibe Coded a Client Project

    Play Episode Listen Later May 28, 2025 18:27


    I'll be honest—I don't officially do web development anymore. But when a nonprofit asked for help, I thought I could knock out a simple WordPress portal in 25 hours using no-code tools like Zapier and Advanced Custom Fields. Boy, was I wrong.What started as a straightforward project quickly turned into a nightmare of under-scoping and tool limitations I never saw coming. Zapier didn't work with WordPress custom post types the way I expected. Advanced Custom Fields still requires custom coding for Gutenberg blocks after seven years. Google Sheets automation had quirks I'd never encountered. It was starting to look more like 60 hours, not 25.That's when I reluctantly turned to ChatGPT for help—and it completely saved my butt. Instead of writing custom code from scratch or going back to the client with double the budget, I started "vibe coding." I'd describe the problem, ChatGPT would write the solution, and we'd iterate together. It wrote nearly 2,000 lines of code for me, handled complex features I would've needed premium plugins for, and let me stay flexible when the client requested changes.The result? A 30-hour project instead of 60, a happy client, and a reminder that sometimes the tools we resist most can be the ones that save us.*Want 40+ automations plus my AI swipe files? Head over to https://casabona.org/streamlined*Top TakeawaysVibe coding can be a massive force multiplier, even if you're not a developer—ChatGPT walked me through everything and cut my project time in halfAlways scope projects more carefully by testing tool limitations upfront, especially when assuming "obvious" features exist (spoiler: they often don't)AI coding made me more flexible and agreeable to client requests because I wasn't emotionally attached to hand-written codeShow NotesI built an app with AI and now I'm scared for WordPressHow to vibe code: 11 vibe coding best practices to start building with AI ★ Support this podcast ★

    The Human in the Loop : AI That Actually Sounds Like Me with Corey Koehler

    Play Episode Listen Later May 26, 2025 55:29


    When I first started using AI in my business, I was hesitant — it felt like a shortcut that might strip away my voice. But in this conversation with Corey Koehler, I learned that when you set it up the right way, AI can actually amplify your voice and make your work better — and faster.Corey shares how he went from spending hours grinding through client work and side projects to building an AI-powered system that slashed his production time, boosted his income, and gave him more time with his family. If you've ever felt overwhelmed trying to create consistent content or build your business while keeping your family first, this episode will give you a clear, practical blueprint for making AI actually work for you — without losing your soul along the way.I want to hear from you! Send your feedback to https://streamlinedfeedback.com. Top TakeawaysAI isn't just for shortcuts — it's an amplifier for your creativity and problem-solving if you build the right systems around it.Setting up "projects" inside ChatGPT (or Claude) lets you preload important context — like your business model, ideal customer, and writing style — so you're not starting from scratch every time.Authenticity still matters: letting AI write for you without human editing risks sounding bland and disconnected — “human in the loop” is key.Show NotesCorey's FreebieRedefining RetirementCorey on LinkedInCheck out my other shows at https://network.streamlined.fm  ★ Support this podcast ★

    Brain Friendly Systems for Professionals who want to Do It All with Skye Waterson

    Play Episode Listen Later May 19, 2025 47:05


    My therapist recently asked if anyone had ever talked to me about ADHD. While I've never been formally diagnosed, that question sparked a journey into understanding how our brains work—especially when running a business. That's why I was thrilled to chat with Skye Waterson, an ADHD strategist who helps entrepreneurs build "brain-friendly" systems.Skye discovered her own ADHD during her PhD studies and has since developed an approach called "Unconventional Organisation" that works with your natural thinking patterns instead of against them. If you've ever found yourself with 30 browser tabs open, jumping between half-finished projects, or creating elaborate systems you abandon by Tuesday, this conversation might be exactly what you need. Skye's practical approach cuts through the noise and focuses on what actually moves your business forward while leaving room for you to be present with your family.I want to hear from you! Send your feedback to https://streamlinedfeedback.com. Top TakeawaysMost of us genuinely have fewer than five truly urgent tasks each day—learning to identify what has actual external consequences versus what just feels urgent can instantly reduce overwhelmCreate systems that match your natural processing style rather than forcing yourself to use tools that don't work for your brainFind dopamine sources outside your business—hobbies and interests prevent you from creating unnecessary complexity just to keep things excitingShow NotesADHD Focus FilterSkye on Instagram (message “streamlined”)  Check out my other shows at https://network.streamlined.fm  ★ Support this podcast ★

    How I've Configured my Stream Deck

    Play Episode Listen Later May 12, 2025 21:13


    One of my favorite things to do at Disney World growing up was get on attractions and press all the buttons. They really made it feel like you were accomplishing things. Maybe that's why I like the Stream Deck so much.I've been using Stream Decks for about five years now, starting with a 15-key model before expanding to a 32-key XL and adding two more devices to my setup. These programmable button panels have become an essential part of my workflow, helping me control everything from video production to home automation.While many see Stream Decks as tools just for streamers, I've integrated them deeply into my daily work—managing focus sessions, tracking time, controlling my lights, and executing shortcuts that save me dozens of clicks every day. They've become my personal control room that helps me work more efficiently and stay focused, whether I'm recording podcasts, creating videos, or doing deep work.Top TakeawaysStream Decks aren't just for streamers—they're incredibly versatile productivity tools that can automate repetitive tasks across your entire workflow, from video production to time tracking and home automation.Custom buttons with visual icons make actions more memorable than keyboard shortcuts, especially for complex or infrequently used commands that are hard to remember.Controlling my environment (like turning lights on/off, changing colors, or setting focus modes) with a single button press helps me transition between different work modes instantly, saving mental energy and reducing friction. ★ Support this podcast ★

    How I'm Prepping my Business for Vacation

    Play Episode Listen Later May 5, 2025 22:04


    I solemnly swear I've never worked on a family vacation. Can you honestly say that? I can't.From checking emails in Magic Kingdom to recording podcasts at the beach, I've been guilty of putting work before family time, even on vacation. After some not-so-great experiences (including a previous Disney trip that didn't go as planned), I've decided my upcoming Disney vacation with my family will be different.This time, I'm setting firm boundaries by not bringing my laptop, using devices like Brick to physically prevent me from checking emails in the parks, and setting clear expectations with clients. The truth is, most of us aren't handling truly mission-critical work—the world won't end if we're unreachable for a week. My kids are excited about this trip, and I refuse to be that parent staring at my phone while standing in "the happiest place on earth."Top TakeawaysI'm leaving my laptop at home and only bringing an iPad with keyboard for genuine emergencies, making the "pain" of working greater than the "pain" of the emergency itself.Using tools like the Brick app and Focus mode lets me physically block myself from checking work communications while at Disney, helping maintain boundaries during family time.Setting proper expectations with clients in advance is crucial—I've already notified everyone I'm actively working with that I'll be completely unavailable and explained why.Practicing "willful forgetfulness" about work matters helps reduce anxiety—most things that feel urgent aren't truly emergencies, and my business is designed to function if I step away briefly.Show NotesBrick App - App used to block distractions during vacationJoe's Audio Notes - For follow-up thoughts after returning from DisneyNewsletter Signup - To stay updated with the latest contentStreamlined Feedback - To share how you handle work during vacations ★ Support this podcast ★

    3 Automations I'm Using in my Business (from Easy to Hard)

    Play Episode Listen Later Apr 28, 2025 20:44


    You've probably seen Rube Goldberg machines — those ridiculous setups where a marble rolls down a track, flips a switch, lights a match, and somehow makes toast. They're fun to watch… but terrible for actually getting anything done.That's how most automations feel when you're first starting out: over-engineered, fragile, and hard to maintain. But real business-saving automations? They don't need to be complicated. In fact, some of the ones that save me the most time are stupidly simple.In this episode, I walk through three automations I actually use — starting with a single-app setup inside Notion, moving to a form-to-database connection, and ending with a wild (but wonderful) workflow that ties together a whole bunch of tools. And yes, that last one does feel like a Rube Goldberg machine… but it works beautifully.If you want to see how these work or grab templates, head to casabona.org/automation.Top TakeawaysStart with simple, single-app automations. You'll reduce points of failure and make it easier to trust your systems.The best automations evolve. I've been tweaking some of mine for years.Don't build for complexity. Build for clarity, reliability, and ease.Show NotesWatch on YouTubeMy Automations DatabaseZapierMakeNotionTellaHazelSend feedback here! ★ Support this podcast ★

    How to Take a Sabbatical as a Solopreneur with Maegan Megginson

    Play Episode Listen Later Apr 21, 2025 58:20


    The last time I went on vacation, I told people I wasn't bringing my laptop. You know what they said? “Good job! That's great.” The proper reaction should have been, “Obviously. Why would you bring work on vacation?”But that's not the culture we live in here in the USA. Overworking and hustling is glorified. That's why I'm excited to talk to Maegan Megginson.Maegan is a licensed therapist and holistic business mentor who believes every solopreneur can and should take sabbaticals—not just to rest, but to actually create a healthier, more sustainable business. In fact, she's made sabbaticals a cornerstone of her business model and helps others do the same.We talked about how solopreneurs can actually make time for a sabbatical (even if you're the breadwinner), what it looks like to step away without disappearing, and how to come back stronger, while avoiding burnout. This wasn't some woo-woo talk about “finding yourself.” It was a practical, grounded look at how to create space in your business when it feels like the last thing you can afford to do.I want to hear from you! Send your feedback to https://streamlinedfeedback.com. Top TakeawaysSabbaticals aren't vacations—they're intentional periods of rest and reflection, more like a “season of winter” in your business.A four-week sabbatical gives your nervous system time to truly settle, with the first two weeks decompressing and the second two weeks offering space for clarity and creativity.Planning is key: figure out your financial needs and start saving so you can pay yourself while you're off.Show NotesMaegan Megginson's WebsiteDeeply Rested PodcastJoin the Deeply Rested NewsletterStephen Hackett's SabbaticalMy 2025 Yearly ThemeCheck out my other shows at https://network.streamlined.fm  ★ Support this podcast ★

    Tools To Make Video Production Easier

    Play Episode Listen Later Apr 14, 2025 17:08


    Remember when late-night hosts went remote during the pandemic and somehow looked worse than your average Zoom call? Even with massive budgets, their setups were rough. Meanwhile, I've managed to build a solo video production workflow that looks better than theirs — with no crew.In this episode, I walk through the tools and tech I use to replicate a full video studio by myself. I share how I record faster, cut editing time in half, and publish polished content — whether it's courses, YouTube videos, or shorts — all without burning out. If video production has ever felt overwhelming to you, this is your permission to simplify.Top TakeawaysYou don't need a crew — you need a system. With the right tools and prep, you can create professional-looking videos solo, without wasting hours on editing or setup.Ecamm Live is the command center. It handles everything — multiple cameras, screen sharing, overlays, and real-time scene switching — all mapped to buttons on my Stream Deck.Gling.ai cuts editing time by 80%. It automatically removes filler words, silences, and bad takes using transcript-based editing. It's a total game-changer for long-form content.Tella is perfect for shorts and quick demos. It's like what Loom should have been. I use it for social media clips, explainer videos, and coaching follow-upsShow NotesLuria's EpisodeEcamm Live (use code CASABONA for 15% off)TellaGling.aiHow I've Configured my Stream Deck ★ Support this podcast ★

    Less Friction, More Authority: How to Show Up Confidently on Camera with Luria Petrucci

    Play Episode Listen Later Apr 7, 2025 71:50


    Video is becoming an essential tool for solopreneurs, and having good camera presence can help you build trust and authority faster. But showing up well on video isn't just about buying the right camera—it's about understanding energy, framing, lighting, and how to create an engaging presence. I sat down with Luria Petrucci, a longtime video expert, to break down what solopreneurs need to know about looking and feeling confident on camera—without overcomplicating it.Plus, we dig into the psychology of video—how your background, body language, and even the way you use a teleprompter can make a huge difference in how your audience perceives you.If video has felt like a heavy lift, this episode will help you simplify the process and get started with a system that works for you.I want to hear from you! Send your feedback to https://streamlinedfeedback.com. Top TakeawaysThe camera steals energy – You need to bring 2-3x more energy than you think to avoid looking flat on screen.Good audio is more important than good video – Viewers will tolerate lower-quality visuals, but bad audio will make them tune out immediately.Perfection is a procrastination tool – Many solopreneurs overthink the tech instead of just hitting record and improving over time.Show NotesLuria's Gear ChecklistLuria's Lighting GuideJoe's gear recommendationsBold Video BundleTeleprompter MasteryCheck out my other shows at https://network.streamlined.fm  ★ Support this podcast ★

    Do You Have an AI Swipe File?

    Play Episode Listen Later Mar 31, 2025 22:04


    I've been on a mission to help solopreneurs cut through friction—especially when it comes to using AI. And one major pain point? Staring at a blinking cursor, not knowing what to ask ChatGPT. If you've ever wasted time retyping prompts, getting inconsistent results, or forgetting what worked last time, this one's for you.I finally built an AI swipe file—a collection of reusable prompts, templates, and context that lets me get better, faster results from tools like ChatGPT and Google Gemini. In this episode, I break down how I'm using AI right now, what's in my swipe file, how it saves me time, and which tools I use to manage everything. I also shared some prompts from listeners about how projects in ChatGPT are starting to replace parts of my swipe file.If you've been meaning to get more consistent with your AI usage—or want to avoid typing the same prompt for the 100th time—this is your sign to start a swipe file.Top TakeawaysA swipe file isn't just for copywriters—it's a game-changer for AI. Think of it as SOPs for your AI tools: reusable prompts, saved context, and examples that give you consistent results without starting from scratch.ChatGPT Projects are starting to replace some of my swipe file needs by storing persistent context and instructions—great for repeatable tasks like show descriptions and editing guidance.AI is here to assist, not replace. Let it handle the scaffolding so you can focus on adding your personality and expertise on top.Want my actual swipe file? You'll find it in my free automation database: streamlined.fm/joinShow NotesTextExpanderStreamlined FeedbackNotionObsidianBear NotesSimplenoteRaycast ★ Support this podcast ★

    Why Solopreneurs Need to Embrace AI (the right way) with Damien Schreurs

    Play Episode Listen Later Mar 24, 2025 49:45


    AI isn't just a passing trend—it's a game-changer for solopreneurs looking to streamline and automate their businesses. Or is it? I've always been AI hesitant, but I've also been using it a lot more. So today's guest, Damien Schreurs, and I discuss how AI is shifting from simple task automation to handling cognitive work, why people struggle to accept it, and how solopreneurs can embrace AI without losing their unique touch. We also get really in the weeds with AI-powered workflows that save time, reduce manual work, and help you focus on what matters most in your business.I want to hear from you! Send your feedback to https://streamlinedfeedback.com. For all of the links mentioned in this episode, go to https://streamlined.fm/468Top TakeawaysAI is the next big automation revolution. Just like electricity or the internet, AI is here to stay, and solopreneurs who adapt early will benefit the most.AI isn't a robot—it's an automation tool for thinking tasks. AI models don't create original ideas, but they can analyze, summarize, and assist in decision-making.The best automation still needs human judgment. AI can process data, but it takes human experience to make strategic decisions and apply insights effectively.Show NotesMacpreneur Podcast & WebsiteJoe Casabona on MacpreneurShould we use AI to write for us?The Coming Wave by Mustafa Suleyman & Michael BhaskarAlphaGo Documentary AI Marketing Institute MindStudio Make.com Zapier Claude AI ChatGPTCheck out my other shows at https://network.streamlined.fm Disclosure: ChatGPT generated most of this description from the episode's transcript ★ Support this podcast ★

    Unveiling my new Personal Brand with Hollie Arnett

    Play Episode Listen Later Mar 19, 2025 39:55


     What started as a rebrand for Podcast Workflows turned into a full re-evaluation of my entire business. After conversations with my mastermind group and some deep reflection, I realized I wasn't just serving podcasters—I was helping solopreneurs create space in their businesses through automation, systems, and smart workflows. Holly guided me through a brand strategy process that helped me clarify my audience, messaging, and positioning, leading to a full personal rebrand.  For all of the links mentioned in this episode, go to https://streamlined.fm/467Top TakeawaysNiching down feels scary, but it makes it easier for the right people to find and hire you.Clarity in branding makes decision-making easier, from product offerings to content creation.A good brand should reflect your personality and values—mine even incorporates my love for baseball and spaciousness.Show NotesNiching down feels scary, but it makes it easier for the right people to find and hire you.Clarity in branding makes decision-making easier, from product offerings to content creation.A good brand should reflect your personality and values—mine even incorporates my love for baseball and spaciousness. ★ Support this podcast ★

    Why Solopreneurs Need a Strong Personal Brand with Hollie Arnett

    Play Episode Listen Later Mar 17, 2025 38:50


    Most solopreneurs already have a brand, whether they realize it or not—it's the perception people form about them based on their content, messaging, and presence. But without intentional branding, that perception is left to chance. Holly Arnett breaks down the difference between a personal brand and a business brand, the importance of branding beyond just logos and colors, and how a strong brand makes it easier to market yourself, attract the right clients, and streamline decision-making.Got something to say? Write in at https://streamlinedfeedback.com For all of the links mentioned in this episode, go to https://streamlined.fm/466Top TakeawaysA brand is not just colors and logos—it's the perception people have of you.Branding is the process of shaping and controlling that perception intentionally.A strong personal brand makes you more recommendable—people should easily be able to describe what you do and who you help.Show NotesHollie ArnettMakers and Moxie ★ Support this podcast ★

    Shortcuts The Make Life Easier for Me

    Play Episode Listen Later Mar 10, 2025 21:10


    I HATE feeling friction with tech that's supposed to make my life easier. And I love my iPhone, but I feel the friction sometimes. Apple Shortcuts can help solopreneurs automate repetitive tasks and reduce that friction. Today I break down some of my favorite shortcuts to show you how I make my life easier and help you come up with ideas. Whether it's streamlining content creation, organizing tasks, or even just cleaning up screenshots, the right shortcuts can save time and reduce friction.The key takeaway? Look for areas where you repeatedly perform the same actions and build shortcuts to handle them. If you're constantly adding things to reminders, capturing notes, or planning travel, there's likely a way to make it easier.For all of the links mentioned in this episode, go to https://streamlined.fm/465Top TakeawaysApple Shortcuts can automate daily tasks, from capturing notes and managing to-dos to preparing for trips and cleaning up your phone's clutter.The best shortcuts remove friction—if a task feels tedious, it's a good candidate for automation.Experimenting with Shortcuts can help you find simple ways to optimize your work and personal life.Want to download my favorite Shortcuts (and 40 other automation templates)? Get them here: https://streamlined.fm/automateShow NotesAn Introduction to Apple Shortcuts with Stephen RoblesOrganizing Your Digital Life with Mike SchmitzMacStories & Apple Frames by Federico Viticci Actions for ObsidianWhisper MemosNautomate for Notion UsersShortcuts The Make Life Easier for Me ★ Support this podcast ★

    The Best App? One You'll Actually Use

    Play Episode Listen Later Mar 3, 2025 19:17


    I hate CRMs. I know I need one—I'm doing more coaching, getting more inbound leads, and ranking in the top three organic search results for podcast coaches on Google.But no matter how many times I've tried HubSpot, Zoho, or whatever the flavor of the week is, they've never fit into my workflow.So I did a totally normal, not weird thing: I built my own CRM.In this episode, I walk through the simple system I set up using Notion, Todoist, Make.com, and my website. I'll share why I built it this way, how it automates lead tracking and follow-ups, and why reducing friction is the key to sticking with any system.Plus, I'll show you how you can apply this same approach to streamline your own processes—without forcing yourself into tools that don't work for you. For all of the links mentioned in this episode, go to https://streamlined.fm/464Top TakeawaysThe best CRM (or any tool) is the one you'll actually use—start simple and build on tools you already know.If you struggle with sticking to a system, it's likely because it doesn't fit your natural workflow. Adapt the system, not yourself.Don't limit yourself because of past experience. There is lots of flexibility in the apps we use today, and you can take advantage of that.Show NotesScreenshots I posted on LinkedInAutomations DatabaseNotionTodoistMake.comGravity FormsWant to see the automations I use? Get access to my 40+ Automations Database at streamlined.fm/automation.Send feedback to https://streamlinedfeedback.comFeeling stuck? Check out my unstuck sessions at https://casabona.org/unstuck ★ Support this podcast ★

    Growing a YouTube Channel in a Crowded Field with Stephen Robles

    Play Episode Listen Later Feb 26, 2025 37:51


    Stephen Robles is not only a Shortcuts and automation expert—he's also built a successful YouTube channel covering Apple products, smart home tech, and (of course) Shortcuts. But he didn't just start making random videos. He figured out how to create content that people actually want to watch.In this episode, Stephen breaks down his YouTube strategy: how he finds content ideas, how he packages videos for success, and why your title and thumbnail might be killing your views. If you're a creator trying to grow on YouTube, this episode is packed with insights.For all of the links mentioned in this episode, go to https://streamlined.fm/463Top TakeawaysYour packaging (title & thumbnail) is everything. If no one clicks, no one watches—so spend time making them compelling.Experiment with content angles. Stephen didn't review the iPhone 15—he focused just on USB-C, which made his video stand out.Consistency matters, but smart workflows matter more. He records multiple camera angles at once, uses AI to edit, and batches content to maximize efficiency.Show NotesStephen's YouTube Channel (Shortcuts Playlist)Stephen's Shortcuts CommunityApple Shortcuts AppPushcut (for running Shortcuts automatically)Toolbox Pro (adds more actions to Shortcuts)Actions (another Shortcuts-enhancing app)Lutron Smart SwitchesMerossHomebridge (for adding non-HomeKit devices to Apple Home)Matt Cassinelli (Shortcuts Expert)Federico Viticci & MacStories (Apple & Automation)Gling.ai (AI-powered video editing tool)Transcriptionist (AI transcription app for Mac & iOS)ChatGPT API (for automating title ideas, OCR, and more)CleanShot X (for high-quality screen recordings on Mac)Ecamm LiveiZotope RX10 (audio cleanup & enhancement tool)DJI Osmo Pocket 3 (compact gimbal camera for video shooting)David Sparks (MacSparky) – Focus Modes & Productivity ExpertCGP Grey (YouTube Creator & Podcast Host, known for productivity & focus mode setups)Streamlined Feedback (Submit podcast & automation questions)Unstuck Sessions (1-on-1 coaching to get past business roadblocks)Want my Shortcuts and 40 more automations? Check out My Automations DatabaseSend Feedback: https://streamlinedfeedback.com ★ Support this podcast ★

    An Introduction to Apple's Shortcuts with Stephen Robles

    Play Episode Listen Later Feb 24, 2025 32:45


    I've been talking a lot about automation this year, and one tool that keeps coming up is Apple's Shortcuts app. So I brought in Stephen Robles, a YouTuber and podcaster who's been using Shortcuts since it was called Workflows before Apple bought it.We get into what Shortcuts actually does, and how you can use it to automate repetitive tasks, eliminate friction, and make your iPhone way more useful. Stephen also shares some incredible automation ideas, from formatting podcast show notes to controlling smart home devices.If you've ever thought, I wish my phone just did this for me, there's a good chance Shortcuts can make that happen.For all of the links mentioned in this episode, go to https://streamlined.fm/462Top TakeawaysShortcuts can automate almost anything. Whether it's formatting text, logging data, or running workflows with a tap, it's a game-changer.The Action Button takes it further. You can assign multiple shortcuts to one button press, making it even more versatile.Home automation can be super smart. Stephen shares how his smart shades close when he turns on the bathroom fan and how his patio fans activate when it gets hot.Show NotesStephen's YouTube Channel (Shortcuts Playlist)Stephen's Shortcuts CommunityApple Shortcuts AppPushcut (for running Shortcuts automatically)Toolbox Pro (adds more actions to Shortcuts)Actions (another Shortcuts-enhancing app)Lutron Smart SwitchesSend Feedback: https://streamlinedfeedback.com ★ Support this podcast ★

    Being a Solopreneur Mom vs. a Solopreneur Dad with Leah Remillet

    Play Episode Listen Later Feb 19, 2025 26:57


    Leah and I might be in different stages of parenting, but we have very similar situations — 3 kids, running a business, spouse who also works. So in part 2 of our interview, we jump into the societal expectations of moms and dads, discussing the stark differences in how each is perceived. Leah shares how she navigated running a business while being a hands-on mom and the challenges of unspoken gender roles in parenting. We also discuss our own anxiety with bringing kids up today vs. when we were kids — and how we're trying to fix it. Top TakeawaysMoms Face More Pressure to “Do It All” – The expectation is still that moms handle home responsibilities, even when they work full-time.Balance Looks Different at Different Stages – Leah's balance shifted as her kids grew older, and Joe's approach has to be different with younger kids.Perfection is the Enemy of Good Parenting – It's okay to not have Pinterest-perfect parties or homemade treats. Focus on being present instead.Show NotesListen to Part 1Leah RemilletBalancing Busy PodcastMy 2025 Yearly ThemeThe Brick DeviceThe Anxious GenerationWhy Over-Parenting Is Creating Anxiety—and What to Do Instead with Dr. Camillo OrtizSend feedback at https://streamlinedfeedback.com ★ Support this podcast ★

    Does Work-Life Balance Exist? With Leah Remillet

    Play Episode Listen Later Feb 17, 2025 43:34


    Work-Life Balance is a myth! Or is it? In today's conversation with Leah Remillet, we talk all about our goal as solopreneur parents to have everything – as in “AND,” not “OR.” Leah emphasizes that balance isn't about equal time for everything but about feeling good in YOUR core areas of life. She explains her framework for achieving work-life balance through priorities, presence, and purpose and offers practical strategies like setting boundaries, system stacking, and discipline to maintain balance.Top TakeawaysSet Boundaries with Your Work – Create office hours, shut down your computer, or build whatever boundaries you need to to make that mental shift.Perfection is a Myth – Instead of focusing on what's going wrong, focus on the “bright spots” where things go well and build from there.System Stacking is Key – Small, intentional habits (like meal prepping, scheduling breaks, and using alarms) create long-term balance.Show NotesLeah Remillet Balancing Busy PodcastMy 2025 Yearly ThemeThe Brick DeviceThe Anxious GenerationWhy Over-Parenting Is Creating Anxiety—and What to Do Instead with Dr. Camillo OrtizSend feedback at https://streamlinedfeedback.com  ★ Support this podcast ★

    I rearranged my office! [Joe's Audio Notes]

    Play Episode Listen Later Feb 12, 2025 12:34


      This weekend, I completely rearranged my office—and I couldn't be happier with the results. What started as frustration with my camera framing turned into a full workspace transformation. In this episode, I break down:  - Why I moved my desk and how it improved my video setup  - The changes I made to declutter and improve cable management  - The unexpected number of extra USB cables and extension cords I found (seriously, where did they all come from?)  - Why I finally got rid of my massive softbox lights  - My ongoing whiteboard dilemma and plans for even more optimization  Timelapse of my Office Rearrangementhttps://youtu.be/H8Ar19kSBjEGot questions or office setup tips? Let me know! ★ Support this podcast ★

    Automation 101 for Busy Solopreneurs

    Play Episode Listen Later Feb 10, 2025 17:24


    Automation can feel overwhelming, but it all boils down to four simple components: triggers, actions, conditions, and timing. Once you understand these, you can start automating repetitive tasks, saving yourself hours of work and mental energy.In this episode, I break down these components with real-world examples, like home automation and business workflows, and share how you can use them to create seamless systems for your solopreneur business.Then, I'll tell you how you can start thinking about your tasks in terms of these components.Top TakeawaysTriggers are the events that kick off an automation, like a form submission or a specific time of day. Identifying what starts a process is the first step in building an efficient system.Actions are the tasks your automation performs after the trigger, whether it's sending an email, updating a database, or turning off your smart lights.Start identifying daily tasks that could benefit from automation. Map out the trigger, action, condition, and timing to see how you can streamline your workflow.Show NotesSlides from My Podfest TalkAutomations Template DatabaseSend Feedback ★ Support this podcast ★

    2025 Starts Now for me — here's why

    Play Episode Listen Later Feb 3, 2025 19:09


    January was chaotic for me, with family time over the holidays, snow days, travel for Podfest, and a house full of sick people. Despite all that, my business kept running smoothly thanks to the systems and processes I've built over the years. Instead of stressing over a “lost” month, I decided to start 2025 in February, reframing my timeline and giving myself permission to adapt. This experience reinforced the importance of creating margin—not just in your weekly schedule but as a core part of your business—to handle unexpected disruptions while still moving forward. Top TakeawaysMy systems and processes provided me was more margin than I thought. Despite not working for half of December and a lot of January, I was still able to continue producing my podcast, posting here, generating leads, and sending out proposals.The calendar year is arbitrary. The things I wanted to do that I didn't do in January can easily move into February. And I already know my systems can support those changes.Building margin into your business isn't just about avoiding burnout—it's about ensuring you have the space to adapt and thrive, even during busy or unpredictable times.Show NotesRead the LinkedIn postLeave feedback at StreamlinedFeedback.com ★ Support this podcast ★

    Automation and Delegation are Worth It

    Play Episode Listen Later Jan 27, 2025 19:30


    “How do I know if investing in automation is worth it?” This was a question someone asked me after my talk at Podfest. And it's a fair question. We don't want to waste time and money on something that won't pay off.So in today's episode, I tell you exactly how to know if automation and delegation are worth the investment.Top TakeawaysUnderstand Opportunity Cost: Opportunity cost is the value of what you give up when choosing one activity over another. For solopreneurs, this often means the lost income or time that could be spent on billable work.Automation Rule of Thumb: Automate repetitive tasks you've done at least three times and that require consistent inputs and outputs. But do the task manually first to ensure automation makes sense.Take Small Risks for Big Gains: Test delegation by hiring a VA or outsourcing small tasks. Even $50/week can help you reclaim time to avoid burnout or spend with family.Show NotesWhy You're Losing Money when You Mow the LawnSend feedback to StreamlinedFeedback.com ★ Support this podcast ★

    Using AI: Disclose It or Don't Use It

    Play Episode Listen Later Jan 20, 2025 19:46


    This one might ruffle some feathers, but I'm OK with that. I think we NEED to disclose the usage of AI in creative work more. It's less about signaling that you cheated in some way — on the contrary, I don't think using AI is de-facto cheating. It's about honesty, integrity, and transparency.So my policy is simple: if you use AI to write, record, or produce something, it should be disclosed in the same way affiliate links or paid promotion has to be disclosed.And today, I explore why I feel so strongly about that.Top TakeawaysEstablish Clear Guidelines for AI Disclosure: I tell my readers how and when I use AI. If it contributes more than 5% of an article's total word count, I write it at the bottom of the piece.AI Produces Mediocrity: As Jason Snell said**,** AI tends to average out content, making most of it mediocre at best. If you want to stand out, you can't just rely on AI.Human Connection is Irreplaceable: In a world where AI threatens to erode personal connection, it's up to us to keep our content human.Show NotesMy AI Manifesto: We Must Disclose the Use of AIMy AI Disclosures PageSend Feedback ★ Support this podcast ★

    How to Create Content Your Audience Actually Wants

    Play Episode Listen Later Jan 13, 2025 25:03


    Halfway through writing nearly 24 articles for my Podcast Advent project, I started to wonder if I was wasting my time. Is this worth it? Am I writing what people actually want to read?You've probably fallen into the same trap: spending hours creating content, unsure if it's resonating with anyone. It's frustrating, exhausting, and can feel like shouting into the void. But it doesn't have to be this way.Today, we're exploring a few things you can try to come up with content that resonates with your audience — plus I'll tell you about my GAPS framework for content in 2025.Top TakeawaysLet data lead the way: Your analytics are a treasure trove of insights. Tools like Google Analytics and Search Console can show you what content performs well so you can double down on those topics.Ask your audience: Your audience is your best resource. Invite questions through email, social media, or a dedicated feedback link, and turn their questions into valuable content.Experiment, but evaluate: Testing new ideas is important, but don't forget to review the results. If something doesn't work after a few tries, let it go.Disclosure: ChatGPT has contributed more than 10% to the description and takeaways for this text, fully using the episode's transcript.LinksLeave Feedback at https://streamlinedfeedback.com ★ Support this podcast ★

    2025 Yearly Theme: The Year of Being Present

    Play Episode Listen Later Jan 6, 2025 33:25


    It's time for 2025's yearly theme. While The Year of Control didn't go as planned, I'm excited to have a much better plan in place for this year's theme, The Year of Being Present. Want even more podcast content, giving you a behind the scenes look at being a busy, solopreneur parent? Sign up for my free, private podcast at casabona.org/notesShow NotesMy 2025 Yearly ThemeJoe's Audio Notes Why We Need to Disclose AI UsageThe BrickFocus AppSend your feedback at streamlinedfeedback.com  (00:00) - Intro (00:50) - Housekeeping (02:27) - Grading The Year of Control (13:31) - The Year of Being Present (24:13) - Helpful Tools (31:25) - Wrapping Up ★ Support this podcast ★

    Generosity and the Future: My Favorite Christmas Story

    Play Episode Listen Later Dec 20, 2024 7:44


    I knew from a young age, I wanted to play the drums. I got my first small kit when I was five and when my friends and I started a "band," heavy quotes, I played paint buckets. When I was 15 years old, I knew I needed a real kit.This is the story of how I got it, and how one man's incredible kindness had a profound effect on me.Show NotesRead the Story at Casabona.orgRate: Apple Podcasts | Spotify | PodchaserGet Unstuck in 2025 ★ Support this podcast ★

    My Biggest Failure, and Success, of 2024

    Play Episode Listen Later Dec 16, 2024 23:00


    2024 has been a transformative year for me. I learned a ton about myself and my business, and for the first time in a while I feel like I'm not flailing. I'll have the clearest plan I've had in a long time in 2025 — one that's reinforced by conversations I've had, not just hunches. So for the last episode of the year, I wanted to do a quick year in review where I talk about my biggest success, my biggest failure, and the lessons I learn.Plus, some feedback from last week's episode on using AI.My Biggest SuccessThis was definitely ranking #1 in Google for “Podcast Coach”. It shows that my work to grow this area of my business is working out!Biggest FailureMy Be everywhere strategy. I made a big deal about it and abandoned after 4 months, since it was very clearly not working. It was basically all downsides. It also resulted in two other outcomes:Going to stop publishing on Medium in 2025Shutting down my membershipLessonsKnow your niche. I thought I knew mine but it got a lot clearer the back half of the year, and I saw a positive impact because of it.Don't discount SEO/Google, and even ChatGPT, which is being used for search more. As social media is fracturing further,Focus on one thing at a time. My Be Everywhere strategy left me trying to do too many things at once, and none of the succeeded.LinksPodMatchMaker and MoxiePodcast AdventMy Experiment with Substack and Being “Everywhere”My Be Everywhere Strategy was an Incredible FailureHow to be a Scrappy Researcher (to Actually Sell Products) with Becky Pierson DavidsonI'm Shutting Down my Podcast MembershipWe Need AI DisclosuresMatt MedeirosThe Podcast SetupMike (Bagel) Barugel (00:00) - Intro (01:32) - My Biggest Success (06:01) - My Biggest Failure (09:34) - Social Media is Fracturing (11:30) - 3 Lessons from 2024 (16:25) - Feedback on Using AI Ready to get Unstuck? Visit https://streamlined.fm/unstuck for 33% off.  ★ Support this podcast ★

    It's Been 2 Years Since ChatGPT Came Out. How do Solopreneurs Use It?

    Play Episode Listen Later Dec 9, 2024 28:28


    It's been two years since ChatGPT went mainstream, and AI has completely transformed how we work. While I maintain some hesitancy and skepticism in using AI, it has made it's way into my daily life for certain tasks. While I'll tell you all about that, I also talk about why the human touch will always matter, no matter how advanced these tools get.So strap in (yes, I wrote these words without any intervention from AI) for a look into how I've been using AI as a solopreneur. And don't worry — I've mostly edited out the rambling rants.Top TakeawaysAI tools like ChatGPT have improved significantly, especially with features like custom GPTs and web-connected capabilities, but there's room for growth in personalization.AI has become an essential tool in my workflows, particularly for providing fresh perspectives during ideation and research, and “rubber ducking.”As we move forward, it's important to balance efficiency with authenticity, using AI for support while ensuring it doesn't replace meaningful human interactions and creativity.LinksApple's Definition of a PhotoThe Coming WaveI'm on BlueskySend your feedback  (00:00) - Intro (01:52) - I'm AI Hesitant (05:49) - How I'm Using AI (11:09) - ChatGPT is Replacing Google (14:16) - My Thoughts on Apple Intelligence (15:26) - What is a Photo? (20:21) - Feedback — How You're Using AI! (23:59) - The Future of AI (27:09) - Wrapping Up Ready to get Unstuck? Visit https://streamlined.fm/unstuck for 33% off.  ★ Support this podcast ★

    How to Build Authority as a Solopreneur with Jessica Lackey

    Play Episode Listen Later Dec 2, 2024 57:36


    “Build your authority” feels like advice that's often given without a solution attached. And it's SO important to solopreneurs, especially since social media is no longer the best place to build a proper audience. That's why I sat down with Jessica Lackey, a business and operations strategist who's all about helping solopreneurs like us build real authority.  We talked all about what you actually need to do to build authority – from understanding who you're talking to, to the medium you use to get your message out. Top TakeawaysDevelop a Clear Premise, Process, and Body of Work: Building authority begins with a well-defined message and positioning (your premise), a unique approach to your work (your process), and a public body of work that showcases your thinking and differentiates you from others.Focus on Patterns and Behaviors Over Demographics: When identifying your niche or audience, prioritize the patterns, behaviors, and values of those you serve best, rather than just their demographic details. This leads to more meaningful connections and effective authority building.Create a Cohesive Body of Work Outside of Feed-Based Platforms: Relying solely on social media can be limiting due to its ephemeral nature. Building authority is more effective on platforms you own—like blogs, newsletters, or podcasts—where your content forms a cohesive and accessible body of work.Finally, pick the medium you're most comfortable with – or as Jessica puts it – pick the method for authority building that you'll actually use. Show NotesJessica Lackey Get 40% off Cloudways for Black Friday and Cyber Monday! Ready to get Unstuck? Visit https://streamlined.fm/unstuck for 33% off.  ★ Support this podcast ★

    Some Apps and Services I'm Grateful for

    Play Episode Listen Later Nov 30, 2024 22:32


    In this bonus episode, I share a gratitude-inspired look at the tools and habits that have shaped my year, including my favorite apps, services, and hardware. From time-saving actions to game-changing tech, this episode offers a sneak peek into my “favorites of the year” and how they've helped me reclaim time and focus.LinksObsidianBlank Spaces AppThe BrickI'm on BlueskyAudibleChatGPTKindle ColorsoftMy iPhone Home Screen  Get 40% off Cloudways for Black Friday and Cyber Monday!  ★ Support this podcast ★

    Work-Life Balance Reframed: Be Kind to Yourself with Lindsey Carnick

    Play Episode Listen Later Nov 25, 2024 52:33


    Have you ever been playing with your kids or trying to relax, but your mind keeps drifting back to work? Trust me, you're not alone! It can feel frustrating – and it can feel like you're failing to achieve “work/life balance.” That's why I brought on Lindsey Carnick, a licensed clinical social worker and owner of Onward Psychological Services.We get into how our minds work, the importance of aligning with our personal values, and practical strategies to stop overthinking – BUT ALSO why there's no shame in those random work thoughts. If you're done feeling shame for work thoughts hijacking your free time, and want to learn how to be more in control of your reaction to them, this is a perfect episode for you. Something that puts my mind at ease with work is knowing things are still chugging along, even when I'm sleeping, thanks to my automations. Want a head start? Download my free automations database at https://streamlined.fm/freebieTop TakeawaysAccept the Mind's Wanderings: It's natural for your mind to think about work during personal time. Instead of resisting or feeling guilty about these thoughts, acknowledge them without judgment.Align Actions with Personal Values: Understanding and prioritizing your personal values helps in making decisions that lead to a fulfilling life.Write to Manage Thoughts: Writing down thoughts can help clear your mind and prevent intrusive ideas from occupying mental space. Plus, once you write things down, the words on the page won't change!Show NotesLindsey CarnickLindsey on LinkedinLindsey on InstagramThe Black Swan ★ Support this podcast ★

    The 2024 Solopreneur's Gift Guide (with Cat Mulvihill)

    Play Episode Listen Later Nov 20, 2024 58:10


    It's the annual gift guide episode! Except, instead of just talking at you for 40 minutes, This year, I've teamed up with my good friend Cat Mulvihill to bring you the ultimate 2024 Gift Guide for solopreneurs and anyone working from home. We talk home goods, tech, productivity, EDC, and more.Our main goal fits perfectly with the mission too: we want to help you solve a problem…not just spend money unnecessarily.Whether you're shopping for yourself or looking for the perfect gift for the solopreneur in your life, we've got you covered with thoughtful, problem-solving recommendations that'll make the work-from-home experience smoother and more enjoyable.And let us know, what's something you can't live without? Leave a message at streamlinedfeedback.comFind CatCat MulvihillCat on LinkedInCat's YouTube ChannelWant a special discount on all the Elgato stuff we mentioned? Use Cat's link and discount code: https://elgato.sjv.io/catmulvihillRebate Code at checkout: ZZ-CatMulvihillHome and OfficeDual Basket Air FryerOXO Coffee Grinder (I incorrectly said “Bonavita” during the show, which is my coffee maker)Tea KettleLamy Fountain PenJoe's Pen Buyer's GuideOofos SandalsTechRocketbookRock Paper PencilDoc PoppsKindle ColorsoftKobo eReadersStream Deck PlusStream Deck NeoCat's Stream Deck Essentials CourseElgato Prompter Elgato Light Remote BrickPhilips SmartSleep Alarm ClockiFixIt KitRØDE Micro Mobile Wireless MicsDJI MicExternal Hard DriveEDCThe James Brand Folsom KnifeShady Rays SunglassesNomad Watch BandsBeats Case for iPhone 16 ProBellroy WalletOura RingSoftwareEcamm LiveTella.tvContains affiliate links (00:00) - Introductions and Advice (04:06) - Comforts of Home (15:32) - Tech and Gear (42:07) - Everyday Carry Essentials (47:48) - Software Recommendations for Black Friday (55:07) - Removing Friction in Daily Life ★ Support this podcast ★

    How Solopreneurs Can Work with a Virtual Assistant

    Play Episode Listen Later Nov 18, 2024 19:18


    Bringing a VA into your business can free up your time and help you focus on growth, but finding and effectively working with the right VA requires clarity on what you need, a structured hiring process, and simple, ongoing communication.Many solopreneurs are overwhelmed by the process of hiring and working with a VA. You may not know where to start, what tasks to delegate, or how to ensure the VA's work aligns with your business goals. This leads to hesitation, missed opportunities, and often burnout from handling too many tasks alone.So today, I'm going to tell you how I work with my VA, and give you a 4-step process for finding and successfully working your VA.Want that VA Notion template I mentioned? Head on over to https://streamlinedfeedback.com/  and leave a message!Top TakeawaysDefine and Delegate Key Tasks: Start by identifying tasks that take up the most time but don't require your direct involvement. Using the “perform, evaluate, and remove” framework helps clarify which tasks are best suited for delegation to a VA.Select and Test Multiple Candidates: To find a suitable VA, post a job on platforms like Fiverr, Upwork, or onlinejobs.ph, then test a shortlist of candidates on the same task. Evaluating each VA's work on a small project helps gauge their skills and attention to detail.Create Videos for Each Task: Use video tutorials to record yourself completing each task, explaining each step clearly. Have the VA transcribe these instructions and write out steps, creating a documented process that they can refer back to as they work. ★ Support this podcast ★

    Free Preview: Joe's Audio Notes

    Play Episode Listen Later Nov 15, 2024 17:58


    A few months ago I launched a free private podcast called Joe's Audio Notes. The episodes are very short (7 minutes or less), where I share my thoughts on being a solopreneur, a podcaster, a parent, and other thoughts related to being a productive member of society.I'm sharing 3 of the episodes here (which you can find in the chapter markers): Thinking About my Content StrategyHow do you pick the right idea?Battling the work hangoverIf you like it, I'd love for you to join! You can sign up for free here. (00:00) - Intro (01:22) - Thinking About my Content Strategy (07:00) - How do you pick the right idea? (12:42) - Battling the work hangover ★ Support this podcast ★

    Digital Nomads with a Guitar: How We Built a Flexible Lifestyle Business with Den López

    Play Episode Listen Later Nov 11, 2024 50:55


    Ever thought about creating an online course that truly makes a difference? One that actually helps people accomplish their goals? That's exactly what guitar coach Den López has done. He transformed his life from being a car mechanic in Barcelona to becoming a successful online guitar instructor.We'll talk all about how he created the “Guitar in One Hour” Method that helps beginners play songs quickly without the usual frustration, his unique approach to designing courses that focus on actionable outcomes and real skill acquisition, and why he believes in giving away his best content for free to build trust.If you've ever wanted to build a flexible lifestyle business, deliver an online course that actually gets results, or need that push to follow your passion, this episode is a must-listenTop TakeawaysPrioritize Actionable Outcomes in Your Courses: Focus on helping students achieve specific skills or results, and embed practical exercises within your lessons to encourage active participation and skill acquisition.Provide Immediate Value to Build Trust: Offer valuable content for free to address your audience's immediate needs, and use lead magnets that solve specific problems quickly.Utilize Simple and Accessible Technology: High-quality content doesn't require expensive equipment. Using basic tools like a smartphone can be effective and efficient.Show NotesDen LópezLearning guitar FREE Download ★ Support this podcast ★

    Why You Need to Automate Your Business as a Busy Parent with Kim Caloca-Madden

    Play Episode Listen Later Nov 4, 2024 50:00


    Being a business owner is hard. So is being a parent. So why don't we hear more about how to do both well? Fret not – that's why I brought Kim Caloca-Madden onto the show. We dive deep into why business owners with kids should build systems and how automation can be a game-changer for busy parents. Kim shares her personal journey from being a stay-at-home mom needing to generate income to becoming a powerhouse in business automation.We also cover how automation enhances consistency and efficiency in your business, practical steps to start automating today, even if you're a newbie, Kim's favorite tools for streamlining tasks and managing time, and balancing parenthood and entrepreneurship without losing your sanity.Want to get a head start on your automation journey with my free Automations Database? Go to https://streamlined.fm/freebie to download it. Top TakeawaysAutomation Enhances Consistency and Efficiency: Implementing automation in business processes helps deliver a consistent customer experience and reduces human error.Start Small with Automation: Begin by automating simple, repetitive tasks that consume time. Examples include task management, calendar synchronization, and email responses.Automation Requires Maintenance and Human Oversight. And remember, not all tasks should be automated; human interaction is necessary for certain aspects to maintain a personal touch.Show NotesKim Caloca-MaddenAutomators PodcastGetting Things Done by David Allen ★ Support this podcast ★

    How are you Protecting Your Time?

    Play Episode Listen Later Oct 28, 2024 21:17


    The summer had one lasting effect I didn't notice until recently: I made my schedule pretty open for anyone who wanted to meet. I didn't want them to be limited to my limited availability, so I tried to be as open as possible. But over the last 2 weeks —really since my episode with Conny, I realized that I've let everyone else control my calendar.I'll take a meeting with almost anyone bc I feel they are the best way to form relationships, but I'm not vetting those people. I'm not creating boundaries for my meetings either. I even have a calendar that's totally open for friends — but I've sent it to more than friends.If you're a busy solopreneur — especially a parent or someone with other obligations — this can kill productivity.So how do we fix it? That's what we're talking about today.One Big Problem: I'm not guarding my timeOne Small Fix: Cal.comFeedback: Working with a VAGet your free automations database at https://streamlined.fm/freebieTop TakeawaysYou need to control your own calendar instead of letting other people control it.That means asking yourself when you can block time off for no meetings, how many meetings you want to take in a day, and what's the criteria for if you take a meeting or not.Cal.com is an excellent tool for creating a system that will manage your calendar for you.Show NotesCal.comSubmit feedback ★ Support this podcast ★

    How to Actually Sell Stuff Using Social Media with Katie Brinkley

    Play Episode Listen Later Oct 21, 2024 37:36


    My love-hate[but mostly hate] relationship with social media is well documented. It feels like a time-suck where you get into arguments with people who don't care about anything you say. People tell me it's great to grow your business…I just don't see it. But Katie Brinkley has changed that for me. She elevates CEOs to become thought leaders and disruptors in their industries. And she does it mostly through social media. By the end of this episode, she'll give you strategies for choosing the right social networks, posting (3-4 times per week max), as well as how to waste less time and make more sales. Want to hear a longer, ad-free version of this episode where Katie and I talk about brand social media vs. personal social media? Become a member of Streamlined Solopreneur Accelerated. Top TakeawaysSelect the Right Platforms: Focus on one or two platforms where your target audience is most active. Remember each platform has its own culture.Prioritize Genuine Engagement: Spend time connecting and commenting on others' posts to build relationships. Engagement is more impactful than frequent posting without interaction.Use Hashtags Strategically: Identify and engage with hashtags your ideal clients are using. This approach helps you connect more effectively with your target audience.Show NotesKatie Brinkley Stampede Social on InstagramManychatThe Social Shift ★ Support this podcast ★

    How to go from chaos to peace as a busy solopreneur with Conny Graf

    Play Episode Listen Later Oct 14, 2024 42:11


    It's easy for people who live unconstrained lives to give advice. “Just meditate for 2 hours each morning.” “Hustle.” “Get rid of anything that doesn't bring you joy.” The truth is that most people have some constraints to live by. Whether it's kids, work, or other obligations, we can't just drop everything to follow the latest guru. That's why I like Conny Graf's approach. Conny has many credentials, but the one I like best is “certified clutter-clearing practitioner.” And today, she's going to tell you how you can reasonably declutter your life to turn chaos into peace.Want to hear a longer, ad-free version of this episode where I  talk about the chaotic day leading up to this interview? Become a member of Streamlined Solopreneur Accelerated. Top TakeawaysChaos is when you have too many things going on, a cluttered environment, and a packed calendar that leads to stress and lack of focus. Recognize the early warning signs that you're slipping into chaos, like feeling agitated or nervous.Be intentional about your priorities and learn to say no more often. Not everything is equally important - focus on the "glass balls" in life like family and relationships. Give yourself grace when you can't be at your best.Declutter your physical spaces a little bit each day. Create designated spots for things like shoes and papers. Optimize your environment to support your daily activities and prevent stuff from piling up.Finding peace is an ongoing journey, not a destination. Make small adjustments over time, reflect on what's working and what's not, and continuously optimize your life and business. Focus on progress, not perfection.Show NotesConny GrafAligning Your Values to Set the Right Goals with Tanya Alvarez ★ Support this podcast ★

    4 Ways to Market Without Social Media with Emily Aborn

    Play Episode Listen Later Oct 7, 2024 41:30


    Do you hate social media as much as I do? Some experts will tell you that you need social media to market,  but that's increasingly not true. Gone are the heady days of Twitter, where you can tweet a link and people would actually see it. That's why I brought on Emily Aborn, a Content Copywriter, Speaker, and Podcast Host. She's also a wealth of information on how to market by making sure you have a great product, and much like her, a ton of personality. Want to hear a longer, ad-free version of this episode where Emily and I discuss the importance of a strong personal brand? Become a member of Streamlined Solopreneur Accelerated. Top TakeawaysHaving a high-quality product or service that solves your target audience's problems is the foundation of effective marketingCollaborating with others in your industry can help expand your reach and build trust with new audiences. Focusing on marketing strategies that align with your strengths, interests, and values can lead to more authentic and effective marketing efforts.Show NotesEmily AbornForget The Funnel Stop doing "Sales" and Start Having Conversations with Nikki RauschLeveraging GuestingPodmatchContent With Character Podcast ★ Support this podcast ★

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