How I Built It

Follow How I Built It
Share on
Copy link to clipboard

In How I Built It, host Joe Casabona interviews product owners and developers to see how they built specific products, from idea to execution. Each week we will have a new guest on the show to talk about his or her process, launching, and evolving their business over time.

How I Built It

Donate to How I Built It


    • Jun 2, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 38m AVG DURATION
    • 501 EPISODES


    Search for episodes from How I Built It with a specific topic:

    Latest episodes from How I Built It

    We're Trying No Summer Camp AGAIN

    Play Episode Listen Later Jun 2, 2025 17:30


    Last year, my wife and I made the somewhat terrifying decision to skip summer camp for our kids to save $9,000-$10,000 and spend more intentional time together. It wasn't perfect—I gave myself a solid B—but we survived, and more importantly, we're doing it again this year.The financial savings were huge, but the real motivation was recognizing we're in a limited window where our kids actually want to hang out with us. Since we have the flexibility as solopreneurs to create our own schedules, why not use it? Last year taught me some hard lessons about communication, boundaries, and realistic expectations.This time around, I'm better prepared with clearer work boundaries, more structured activities for the kids, and honest conversations with my wife about what we both need to stay sane.Want a peek into how I've created more time? Check out my free automations database and AI swipe file at https://casabona.org/streamlinedTop TakeawaysThe real cost of summer programs goes beyond money—it's about recognizing the limited time window when your kids actually want to spend time with you, and leveraging the flexibility that comes with being self-employed.Structure matters for everyone—kids need predictable routines to avoid emotional meltdowns, and parents need clear work boundaries to prevent every meeting request from hijacking their already limited schedule.Time blocking becomes non-negotiable when you have less time to work—protecting your green zone (peak productivity hours) and limiting meetings to one day per week helps maximize focused work time. ★ Support this podcast ★

    I Vibe Coded a Client Project

    Play Episode Listen Later May 28, 2025 18:27


    I'll be honest—I don't officially do web development anymore. But when a nonprofit asked for help, I thought I could knock out a simple WordPress portal in 25 hours using no-code tools like Zapier and Advanced Custom Fields. Boy, was I wrong.What started as a straightforward project quickly turned into a nightmare of under-scoping and tool limitations I never saw coming. Zapier didn't work with WordPress custom post types the way I expected. Advanced Custom Fields still requires custom coding for Gutenberg blocks after seven years. Google Sheets automation had quirks I'd never encountered. It was starting to look more like 60 hours, not 25.That's when I reluctantly turned to ChatGPT for help—and it completely saved my butt. Instead of writing custom code from scratch or going back to the client with double the budget, I started "vibe coding." I'd describe the problem, ChatGPT would write the solution, and we'd iterate together. It wrote nearly 2,000 lines of code for me, handled complex features I would've needed premium plugins for, and let me stay flexible when the client requested changes.The result? A 30-hour project instead of 60, a happy client, and a reminder that sometimes the tools we resist most can be the ones that save us.*Want 40+ automations plus my AI swipe files? Head over to https://casabona.org/streamlined*Top TakeawaysVibe coding can be a massive force multiplier, even if you're not a developer—ChatGPT walked me through everything and cut my project time in halfAlways scope projects more carefully by testing tool limitations upfront, especially when assuming "obvious" features exist (spoiler: they often don't)AI coding made me more flexible and agreeable to client requests because I wasn't emotionally attached to hand-written codeShow NotesI built an app with AI and now I'm scared for WordPressHow to vibe code: 11 vibe coding best practices to start building with AI ★ Support this podcast ★

    The Human in the Loop : AI That Actually Sounds Like Me with Corey Koehler

    Play Episode Listen Later May 26, 2025 55:29


    When I first started using AI in my business, I was hesitant — it felt like a shortcut that might strip away my voice. But in this conversation with Corey Koehler, I learned that when you set it up the right way, AI can actually amplify your voice and make your work better — and faster.Corey shares how he went from spending hours grinding through client work and side projects to building an AI-powered system that slashed his production time, boosted his income, and gave him more time with his family. If you've ever felt overwhelmed trying to create consistent content or build your business while keeping your family first, this episode will give you a clear, practical blueprint for making AI actually work for you — without losing your soul along the way.I want to hear from you! Send your feedback to https://streamlinedfeedback.com. Top TakeawaysAI isn't just for shortcuts — it's an amplifier for your creativity and problem-solving if you build the right systems around it.Setting up "projects" inside ChatGPT (or Claude) lets you preload important context — like your business model, ideal customer, and writing style — so you're not starting from scratch every time.Authenticity still matters: letting AI write for you without human editing risks sounding bland and disconnected — “human in the loop” is key.Show NotesCorey's FreebieRedefining RetirementCorey on LinkedInCheck out my other shows at https://network.streamlined.fm  ★ Support this podcast ★

    Brain Friendly Systems for Professionals who want to Do It All with Skye Waterson

    Play Episode Listen Later May 19, 2025 47:05


    My therapist recently asked if anyone had ever talked to me about ADHD. While I've never been formally diagnosed, that question sparked a journey into understanding how our brains work—especially when running a business. That's why I was thrilled to chat with Skye Waterson, an ADHD strategist who helps entrepreneurs build "brain-friendly" systems.Skye discovered her own ADHD during her PhD studies and has since developed an approach called "Unconventional Organisation" that works with your natural thinking patterns instead of against them. If you've ever found yourself with 30 browser tabs open, jumping between half-finished projects, or creating elaborate systems you abandon by Tuesday, this conversation might be exactly what you need. Skye's practical approach cuts through the noise and focuses on what actually moves your business forward while leaving room for you to be present with your family.I want to hear from you! Send your feedback to https://streamlinedfeedback.com. Top TakeawaysMost of us genuinely have fewer than five truly urgent tasks each day—learning to identify what has actual external consequences versus what just feels urgent can instantly reduce overwhelmCreate systems that match your natural processing style rather than forcing yourself to use tools that don't work for your brainFind dopamine sources outside your business—hobbies and interests prevent you from creating unnecessary complexity just to keep things excitingShow NotesADHD Focus FilterSkye on Instagram (message “streamlined”)  Check out my other shows at https://network.streamlined.fm  ★ Support this podcast ★

    How I've Configured my Stream Deck

    Play Episode Listen Later May 12, 2025 21:13


    One of my favorite things to do at Disney World growing up was get on attractions and press all the buttons. They really made it feel like you were accomplishing things. Maybe that's why I like the Stream Deck so much.I've been using Stream Decks for about five years now, starting with a 15-key model before expanding to a 32-key XL and adding two more devices to my setup. These programmable button panels have become an essential part of my workflow, helping me control everything from video production to home automation.While many see Stream Decks as tools just for streamers, I've integrated them deeply into my daily work—managing focus sessions, tracking time, controlling my lights, and executing shortcuts that save me dozens of clicks every day. They've become my personal control room that helps me work more efficiently and stay focused, whether I'm recording podcasts, creating videos, or doing deep work.Top TakeawaysStream Decks aren't just for streamers—they're incredibly versatile productivity tools that can automate repetitive tasks across your entire workflow, from video production to time tracking and home automation.Custom buttons with visual icons make actions more memorable than keyboard shortcuts, especially for complex or infrequently used commands that are hard to remember.Controlling my environment (like turning lights on/off, changing colors, or setting focus modes) with a single button press helps me transition between different work modes instantly, saving mental energy and reducing friction. ★ Support this podcast ★

    How I'm Prepping my Business for Vacation

    Play Episode Listen Later May 5, 2025 22:04


    I solemnly swear I've never worked on a family vacation. Can you honestly say that? I can't.From checking emails in Magic Kingdom to recording podcasts at the beach, I've been guilty of putting work before family time, even on vacation. After some not-so-great experiences (including a previous Disney trip that didn't go as planned), I've decided my upcoming Disney vacation with my family will be different.This time, I'm setting firm boundaries by not bringing my laptop, using devices like Brick to physically prevent me from checking emails in the parks, and setting clear expectations with clients. The truth is, most of us aren't handling truly mission-critical work—the world won't end if we're unreachable for a week. My kids are excited about this trip, and I refuse to be that parent staring at my phone while standing in "the happiest place on earth."Top TakeawaysI'm leaving my laptop at home and only bringing an iPad with keyboard for genuine emergencies, making the "pain" of working greater than the "pain" of the emergency itself.Using tools like the Brick app and Focus mode lets me physically block myself from checking work communications while at Disney, helping maintain boundaries during family time.Setting proper expectations with clients in advance is crucial—I've already notified everyone I'm actively working with that I'll be completely unavailable and explained why.Practicing "willful forgetfulness" about work matters helps reduce anxiety—most things that feel urgent aren't truly emergencies, and my business is designed to function if I step away briefly.Show NotesBrick App - App used to block distractions during vacationJoe's Audio Notes - For follow-up thoughts after returning from DisneyNewsletter Signup - To stay updated with the latest contentStreamlined Feedback - To share how you handle work during vacations ★ Support this podcast ★

    3 Automations I'm Using in my Business (from Easy to Hard)

    Play Episode Listen Later Apr 28, 2025 20:44


    You've probably seen Rube Goldberg machines — those ridiculous setups where a marble rolls down a track, flips a switch, lights a match, and somehow makes toast. They're fun to watch… but terrible for actually getting anything done.That's how most automations feel when you're first starting out: over-engineered, fragile, and hard to maintain. But real business-saving automations? They don't need to be complicated. In fact, some of the ones that save me the most time are stupidly simple.In this episode, I walk through three automations I actually use — starting with a single-app setup inside Notion, moving to a form-to-database connection, and ending with a wild (but wonderful) workflow that ties together a whole bunch of tools. And yes, that last one does feel like a Rube Goldberg machine… but it works beautifully.If you want to see how these work or grab templates, head to casabona.org/automation.Top TakeawaysStart with simple, single-app automations. You'll reduce points of failure and make it easier to trust your systems.The best automations evolve. I've been tweaking some of mine for years.Don't build for complexity. Build for clarity, reliability, and ease.Show NotesWatch on YouTubeMy Automations DatabaseZapierMakeNotionTellaHazelSend feedback here! ★ Support this podcast ★

    How to Take a Sabbatical as a Solopreneur with Maegan Megginson

    Play Episode Listen Later Apr 21, 2025 58:20


    The last time I went on vacation, I told people I wasn't bringing my laptop. You know what they said? “Good job! That's great.” The proper reaction should have been, “Obviously. Why would you bring work on vacation?”But that's not the culture we live in here in the USA. Overworking and hustling is glorified. That's why I'm excited to talk to Maegan Megginson.Maegan is a licensed therapist and holistic business mentor who believes every solopreneur can and should take sabbaticals—not just to rest, but to actually create a healthier, more sustainable business. In fact, she's made sabbaticals a cornerstone of her business model and helps others do the same.We talked about how solopreneurs can actually make time for a sabbatical (even if you're the breadwinner), what it looks like to step away without disappearing, and how to come back stronger, while avoiding burnout. This wasn't some woo-woo talk about “finding yourself.” It was a practical, grounded look at how to create space in your business when it feels like the last thing you can afford to do.I want to hear from you! Send your feedback to https://streamlinedfeedback.com. Top TakeawaysSabbaticals aren't vacations—they're intentional periods of rest and reflection, more like a “season of winter” in your business.A four-week sabbatical gives your nervous system time to truly settle, with the first two weeks decompressing and the second two weeks offering space for clarity and creativity.Planning is key: figure out your financial needs and start saving so you can pay yourself while you're off.Show NotesMaegan Megginson's WebsiteDeeply Rested PodcastJoin the Deeply Rested NewsletterStephen Hackett's SabbaticalMy 2025 Yearly ThemeCheck out my other shows at https://network.streamlined.fm  ★ Support this podcast ★

    Tools To Make Video Production Easier

    Play Episode Listen Later Apr 14, 2025 17:08


    Remember when late-night hosts went remote during the pandemic and somehow looked worse than your average Zoom call? Even with massive budgets, their setups were rough. Meanwhile, I've managed to build a solo video production workflow that looks better than theirs — with no crew.In this episode, I walk through the tools and tech I use to replicate a full video studio by myself. I share how I record faster, cut editing time in half, and publish polished content — whether it's courses, YouTube videos, or shorts — all without burning out. If video production has ever felt overwhelming to you, this is your permission to simplify.Top TakeawaysYou don't need a crew — you need a system. With the right tools and prep, you can create professional-looking videos solo, without wasting hours on editing or setup.Ecamm Live is the command center. It handles everything — multiple cameras, screen sharing, overlays, and real-time scene switching — all mapped to buttons on my Stream Deck.Gling.ai cuts editing time by 80%. It automatically removes filler words, silences, and bad takes using transcript-based editing. It's a total game-changer for long-form content.Tella is perfect for shorts and quick demos. It's like what Loom should have been. I use it for social media clips, explainer videos, and coaching follow-upsShow NotesLuria's EpisodeEcamm Live (use code CASABONA for 15% off)TellaGling.aiHow I've Configured my Stream Deck ★ Support this podcast ★

    Less Friction, More Authority: How to Show Up Confidently on Camera with Luria Petrucci

    Play Episode Listen Later Apr 7, 2025 71:50


    Video is becoming an essential tool for solopreneurs, and having good camera presence can help you build trust and authority faster. But showing up well on video isn't just about buying the right camera—it's about understanding energy, framing, lighting, and how to create an engaging presence. I sat down with Luria Petrucci, a longtime video expert, to break down what solopreneurs need to know about looking and feeling confident on camera—without overcomplicating it.Plus, we dig into the psychology of video—how your background, body language, and even the way you use a teleprompter can make a huge difference in how your audience perceives you.If video has felt like a heavy lift, this episode will help you simplify the process and get started with a system that works for you.I want to hear from you! Send your feedback to https://streamlinedfeedback.com. Top TakeawaysThe camera steals energy – You need to bring 2-3x more energy than you think to avoid looking flat on screen.Good audio is more important than good video – Viewers will tolerate lower-quality visuals, but bad audio will make them tune out immediately.Perfection is a procrastination tool – Many solopreneurs overthink the tech instead of just hitting record and improving over time.Show NotesLuria's Gear ChecklistLuria's Lighting GuideJoe's gear recommendationsBold Video BundleTeleprompter MasteryCheck out my other shows at https://network.streamlined.fm  ★ Support this podcast ★

    Do You Have an AI Swipe File?

    Play Episode Listen Later Mar 31, 2025 22:04


    I've been on a mission to help solopreneurs cut through friction—especially when it comes to using AI. And one major pain point? Staring at a blinking cursor, not knowing what to ask ChatGPT. If you've ever wasted time retyping prompts, getting inconsistent results, or forgetting what worked last time, this one's for you.I finally built an AI swipe file—a collection of reusable prompts, templates, and context that lets me get better, faster results from tools like ChatGPT and Google Gemini. In this episode, I break down how I'm using AI right now, what's in my swipe file, how it saves me time, and which tools I use to manage everything. I also shared some prompts from listeners about how projects in ChatGPT are starting to replace parts of my swipe file.If you've been meaning to get more consistent with your AI usage—or want to avoid typing the same prompt for the 100th time—this is your sign to start a swipe file.Top TakeawaysA swipe file isn't just for copywriters—it's a game-changer for AI. Think of it as SOPs for your AI tools: reusable prompts, saved context, and examples that give you consistent results without starting from scratch.ChatGPT Projects are starting to replace some of my swipe file needs by storing persistent context and instructions—great for repeatable tasks like show descriptions and editing guidance.AI is here to assist, not replace. Let it handle the scaffolding so you can focus on adding your personality and expertise on top.Want my actual swipe file? You'll find it in my free automation database: streamlined.fm/joinShow NotesTextExpanderStreamlined FeedbackNotionObsidianBear NotesSimplenoteRaycast ★ Support this podcast ★

    Why Solopreneurs Need to Embrace AI (the right way) with Damien Schreurs

    Play Episode Listen Later Mar 24, 2025 49:45


    AI isn't just a passing trend—it's a game-changer for solopreneurs looking to streamline and automate their businesses. Or is it? I've always been AI hesitant, but I've also been using it a lot more. So today's guest, Damien Schreurs, and I discuss how AI is shifting from simple task automation to handling cognitive work, why people struggle to accept it, and how solopreneurs can embrace AI without losing their unique touch. We also get really in the weeds with AI-powered workflows that save time, reduce manual work, and help you focus on what matters most in your business.I want to hear from you! Send your feedback to https://streamlinedfeedback.com. For all of the links mentioned in this episode, go to https://streamlined.fm/468Top TakeawaysAI is the next big automation revolution. Just like electricity or the internet, AI is here to stay, and solopreneurs who adapt early will benefit the most.AI isn't a robot—it's an automation tool for thinking tasks. AI models don't create original ideas, but they can analyze, summarize, and assist in decision-making.The best automation still needs human judgment. AI can process data, but it takes human experience to make strategic decisions and apply insights effectively.Show NotesMacpreneur Podcast & WebsiteJoe Casabona on MacpreneurShould we use AI to write for us?The Coming Wave by Mustafa Suleyman & Michael BhaskarAlphaGo Documentary AI Marketing Institute MindStudio Make.com Zapier Claude AI ChatGPTCheck out my other shows at https://network.streamlined.fm Disclosure: ChatGPT generated most of this description from the episode's transcript ★ Support this podcast ★

    Unveiling my new Personal Brand with Hollie Arnett

    Play Episode Listen Later Mar 19, 2025 39:55


     What started as a rebrand for Podcast Workflows turned into a full re-evaluation of my entire business. After conversations with my mastermind group and some deep reflection, I realized I wasn't just serving podcasters—I was helping solopreneurs create space in their businesses through automation, systems, and smart workflows. Holly guided me through a brand strategy process that helped me clarify my audience, messaging, and positioning, leading to a full personal rebrand.  For all of the links mentioned in this episode, go to https://streamlined.fm/467Top TakeawaysNiching down feels scary, but it makes it easier for the right people to find and hire you.Clarity in branding makes decision-making easier, from product offerings to content creation.A good brand should reflect your personality and values—mine even incorporates my love for baseball and spaciousness.Show NotesNiching down feels scary, but it makes it easier for the right people to find and hire you.Clarity in branding makes decision-making easier, from product offerings to content creation.A good brand should reflect your personality and values—mine even incorporates my love for baseball and spaciousness. ★ Support this podcast ★

    Why Solopreneurs Need a Strong Personal Brand with Hollie Arnett

    Play Episode Listen Later Mar 17, 2025 38:50


    Most solopreneurs already have a brand, whether they realize it or not—it's the perception people form about them based on their content, messaging, and presence. But without intentional branding, that perception is left to chance. Holly Arnett breaks down the difference between a personal brand and a business brand, the importance of branding beyond just logos and colors, and how a strong brand makes it easier to market yourself, attract the right clients, and streamline decision-making.Got something to say? Write in at https://streamlinedfeedback.com For all of the links mentioned in this episode, go to https://streamlined.fm/466Top TakeawaysA brand is not just colors and logos—it's the perception people have of you.Branding is the process of shaping and controlling that perception intentionally.A strong personal brand makes you more recommendable—people should easily be able to describe what you do and who you help.Show NotesHollie ArnettMakers and Moxie ★ Support this podcast ★

    Shortcuts The Make Life Easier for Me

    Play Episode Listen Later Mar 10, 2025 21:10


    I HATE feeling friction with tech that's supposed to make my life easier. And I love my iPhone, but I feel the friction sometimes. Apple Shortcuts can help solopreneurs automate repetitive tasks and reduce that friction. Today I break down some of my favorite shortcuts to show you how I make my life easier and help you come up with ideas. Whether it's streamlining content creation, organizing tasks, or even just cleaning up screenshots, the right shortcuts can save time and reduce friction.The key takeaway? Look for areas where you repeatedly perform the same actions and build shortcuts to handle them. If you're constantly adding things to reminders, capturing notes, or planning travel, there's likely a way to make it easier.For all of the links mentioned in this episode, go to https://streamlined.fm/465Top TakeawaysApple Shortcuts can automate daily tasks, from capturing notes and managing to-dos to preparing for trips and cleaning up your phone's clutter.The best shortcuts remove friction—if a task feels tedious, it's a good candidate for automation.Experimenting with Shortcuts can help you find simple ways to optimize your work and personal life.Want to download my favorite Shortcuts (and 40 other automation templates)? Get them here: https://streamlined.fm/automateShow NotesAn Introduction to Apple Shortcuts with Stephen RoblesOrganizing Your Digital Life with Mike SchmitzMacStories & Apple Frames by Federico Viticci Actions for ObsidianWhisper MemosNautomate for Notion UsersShortcuts The Make Life Easier for Me ★ Support this podcast ★

    The Best App? One You'll Actually Use

    Play Episode Listen Later Mar 3, 2025 19:17


    I hate CRMs. I know I need one—I'm doing more coaching, getting more inbound leads, and ranking in the top three organic search results for podcast coaches on Google.But no matter how many times I've tried HubSpot, Zoho, or whatever the flavor of the week is, they've never fit into my workflow.So I did a totally normal, not weird thing: I built my own CRM.In this episode, I walk through the simple system I set up using Notion, Todoist, Make.com, and my website. I'll share why I built it this way, how it automates lead tracking and follow-ups, and why reducing friction is the key to sticking with any system.Plus, I'll show you how you can apply this same approach to streamline your own processes—without forcing yourself into tools that don't work for you. For all of the links mentioned in this episode, go to https://streamlined.fm/464Top TakeawaysThe best CRM (or any tool) is the one you'll actually use—start simple and build on tools you already know.If you struggle with sticking to a system, it's likely because it doesn't fit your natural workflow. Adapt the system, not yourself.Don't limit yourself because of past experience. There is lots of flexibility in the apps we use today, and you can take advantage of that.Show NotesScreenshots I posted on LinkedInAutomations DatabaseNotionTodoistMake.comGravity FormsWant to see the automations I use? Get access to my 40+ Automations Database at streamlined.fm/automation.Send feedback to https://streamlinedfeedback.comFeeling stuck? Check out my unstuck sessions at https://casabona.org/unstuck ★ Support this podcast ★

    Growing a YouTube Channel in a Crowded Field with Stephen Robles

    Play Episode Listen Later Feb 26, 2025 37:51


    Stephen Robles is not only a Shortcuts and automation expert—he's also built a successful YouTube channel covering Apple products, smart home tech, and (of course) Shortcuts. But he didn't just start making random videos. He figured out how to create content that people actually want to watch.In this episode, Stephen breaks down his YouTube strategy: how he finds content ideas, how he packages videos for success, and why your title and thumbnail might be killing your views. If you're a creator trying to grow on YouTube, this episode is packed with insights.For all of the links mentioned in this episode, go to https://streamlined.fm/463Top TakeawaysYour packaging (title & thumbnail) is everything. If no one clicks, no one watches—so spend time making them compelling.Experiment with content angles. Stephen didn't review the iPhone 15—he focused just on USB-C, which made his video stand out.Consistency matters, but smart workflows matter more. He records multiple camera angles at once, uses AI to edit, and batches content to maximize efficiency.Show NotesStephen's YouTube Channel (Shortcuts Playlist)Stephen's Shortcuts CommunityApple Shortcuts AppPushcut (for running Shortcuts automatically)Toolbox Pro (adds more actions to Shortcuts)Actions (another Shortcuts-enhancing app)Lutron Smart SwitchesMerossHomebridge (for adding non-HomeKit devices to Apple Home)Matt Cassinelli (Shortcuts Expert)Federico Viticci & MacStories (Apple & Automation)Gling.ai (AI-powered video editing tool)Transcriptionist (AI transcription app for Mac & iOS)ChatGPT API (for automating title ideas, OCR, and more)CleanShot X (for high-quality screen recordings on Mac)Ecamm LiveiZotope RX10 (audio cleanup & enhancement tool)DJI Osmo Pocket 3 (compact gimbal camera for video shooting)David Sparks (MacSparky) – Focus Modes & Productivity ExpertCGP Grey (YouTube Creator & Podcast Host, known for productivity & focus mode setups)Streamlined Feedback (Submit podcast & automation questions)Unstuck Sessions (1-on-1 coaching to get past business roadblocks)Want my Shortcuts and 40 more automations? Check out My Automations DatabaseSend Feedback: https://streamlinedfeedback.com ★ Support this podcast ★

    An Introduction to Apple's Shortcuts with Stephen Robles

    Play Episode Listen Later Feb 24, 2025 32:45


    I've been talking a lot about automation this year, and one tool that keeps coming up is Apple's Shortcuts app. So I brought in Stephen Robles, a YouTuber and podcaster who's been using Shortcuts since it was called Workflows before Apple bought it.We get into what Shortcuts actually does, and how you can use it to automate repetitive tasks, eliminate friction, and make your iPhone way more useful. Stephen also shares some incredible automation ideas, from formatting podcast show notes to controlling smart home devices.If you've ever thought, I wish my phone just did this for me, there's a good chance Shortcuts can make that happen.For all of the links mentioned in this episode, go to https://streamlined.fm/462Top TakeawaysShortcuts can automate almost anything. Whether it's formatting text, logging data, or running workflows with a tap, it's a game-changer.The Action Button takes it further. You can assign multiple shortcuts to one button press, making it even more versatile.Home automation can be super smart. Stephen shares how his smart shades close when he turns on the bathroom fan and how his patio fans activate when it gets hot.Show NotesStephen's YouTube Channel (Shortcuts Playlist)Stephen's Shortcuts CommunityApple Shortcuts AppPushcut (for running Shortcuts automatically)Toolbox Pro (adds more actions to Shortcuts)Actions (another Shortcuts-enhancing app)Lutron Smart SwitchesSend Feedback: https://streamlinedfeedback.com ★ Support this podcast ★

    Being a Solopreneur Mom vs. a Solopreneur Dad with Leah Remillet

    Play Episode Listen Later Feb 19, 2025 26:57


    Leah and I might be in different stages of parenting, but we have very similar situations — 3 kids, running a business, spouse who also works. So in part 2 of our interview, we jump into the societal expectations of moms and dads, discussing the stark differences in how each is perceived. Leah shares how she navigated running a business while being a hands-on mom and the challenges of unspoken gender roles in parenting. We also discuss our own anxiety with bringing kids up today vs. when we were kids — and how we're trying to fix it. Top TakeawaysMoms Face More Pressure to “Do It All” – The expectation is still that moms handle home responsibilities, even when they work full-time.Balance Looks Different at Different Stages – Leah's balance shifted as her kids grew older, and Joe's approach has to be different with younger kids.Perfection is the Enemy of Good Parenting – It's okay to not have Pinterest-perfect parties or homemade treats. Focus on being present instead.Show NotesListen to Part 1Leah RemilletBalancing Busy PodcastMy 2025 Yearly ThemeThe Brick DeviceThe Anxious GenerationWhy Over-Parenting Is Creating Anxiety—and What to Do Instead with Dr. Camillo OrtizSend feedback at https://streamlinedfeedback.com ★ Support this podcast ★

    Does Work-Life Balance Exist? With Leah Remillet

    Play Episode Listen Later Feb 17, 2025 43:34


    Work-Life Balance is a myth! Or is it? In today's conversation with Leah Remillet, we talk all about our goal as solopreneur parents to have everything – as in “AND,” not “OR.” Leah emphasizes that balance isn't about equal time for everything but about feeling good in YOUR core areas of life. She explains her framework for achieving work-life balance through priorities, presence, and purpose and offers practical strategies like setting boundaries, system stacking, and discipline to maintain balance.Top TakeawaysSet Boundaries with Your Work – Create office hours, shut down your computer, or build whatever boundaries you need to to make that mental shift.Perfection is a Myth – Instead of focusing on what's going wrong, focus on the “bright spots” where things go well and build from there.System Stacking is Key – Small, intentional habits (like meal prepping, scheduling breaks, and using alarms) create long-term balance.Show NotesLeah Remillet Balancing Busy PodcastMy 2025 Yearly ThemeThe Brick DeviceThe Anxious GenerationWhy Over-Parenting Is Creating Anxiety—and What to Do Instead with Dr. Camillo OrtizSend feedback at https://streamlinedfeedback.com  ★ Support this podcast ★

    I rearranged my office! [Joe's Audio Notes]

    Play Episode Listen Later Feb 12, 2025 12:34


      This weekend, I completely rearranged my office—and I couldn't be happier with the results. What started as frustration with my camera framing turned into a full workspace transformation. In this episode, I break down:  - Why I moved my desk and how it improved my video setup  - The changes I made to declutter and improve cable management  - The unexpected number of extra USB cables and extension cords I found (seriously, where did they all come from?)  - Why I finally got rid of my massive softbox lights  - My ongoing whiteboard dilemma and plans for even more optimization  Timelapse of my Office Rearrangementhttps://youtu.be/H8Ar19kSBjEGot questions or office setup tips? Let me know! ★ Support this podcast ★

    Automation 101 for Busy Solopreneurs

    Play Episode Listen Later Feb 10, 2025 17:24


    Automation can feel overwhelming, but it all boils down to four simple components: triggers, actions, conditions, and timing. Once you understand these, you can start automating repetitive tasks, saving yourself hours of work and mental energy.In this episode, I break down these components with real-world examples, like home automation and business workflows, and share how you can use them to create seamless systems for your solopreneur business.Then, I'll tell you how you can start thinking about your tasks in terms of these components.Top TakeawaysTriggers are the events that kick off an automation, like a form submission or a specific time of day. Identifying what starts a process is the first step in building an efficient system.Actions are the tasks your automation performs after the trigger, whether it's sending an email, updating a database, or turning off your smart lights.Start identifying daily tasks that could benefit from automation. Map out the trigger, action, condition, and timing to see how you can streamline your workflow.Show NotesSlides from My Podfest TalkAutomations Template DatabaseSend Feedback ★ Support this podcast ★

    2025 Starts Now for me — here's why

    Play Episode Listen Later Feb 3, 2025 19:09


    January was chaotic for me, with family time over the holidays, snow days, travel for Podfest, and a house full of sick people. Despite all that, my business kept running smoothly thanks to the systems and processes I've built over the years. Instead of stressing over a “lost” month, I decided to start 2025 in February, reframing my timeline and giving myself permission to adapt. This experience reinforced the importance of creating margin—not just in your weekly schedule but as a core part of your business—to handle unexpected disruptions while still moving forward. Top TakeawaysMy systems and processes provided me was more margin than I thought. Despite not working for half of December and a lot of January, I was still able to continue producing my podcast, posting here, generating leads, and sending out proposals.The calendar year is arbitrary. The things I wanted to do that I didn't do in January can easily move into February. And I already know my systems can support those changes.Building margin into your business isn't just about avoiding burnout—it's about ensuring you have the space to adapt and thrive, even during busy or unpredictable times.Show NotesRead the LinkedIn postLeave feedback at StreamlinedFeedback.com ★ Support this podcast ★

    Automation and Delegation are Worth It

    Play Episode Listen Later Jan 27, 2025 19:30


    “How do I know if investing in automation is worth it?” This was a question someone asked me after my talk at Podfest. And it's a fair question. We don't want to waste time and money on something that won't pay off.So in today's episode, I tell you exactly how to know if automation and delegation are worth the investment.Top TakeawaysUnderstand Opportunity Cost: Opportunity cost is the value of what you give up when choosing one activity over another. For solopreneurs, this often means the lost income or time that could be spent on billable work.Automation Rule of Thumb: Automate repetitive tasks you've done at least three times and that require consistent inputs and outputs. But do the task manually first to ensure automation makes sense.Take Small Risks for Big Gains: Test delegation by hiring a VA or outsourcing small tasks. Even $50/week can help you reclaim time to avoid burnout or spend with family.Show NotesWhy You're Losing Money when You Mow the LawnSend feedback to StreamlinedFeedback.com ★ Support this podcast ★

    Using AI: Disclose It or Don't Use It

    Play Episode Listen Later Jan 20, 2025 19:46


    This one might ruffle some feathers, but I'm OK with that. I think we NEED to disclose the usage of AI in creative work more. It's less about signaling that you cheated in some way — on the contrary, I don't think using AI is de-facto cheating. It's about honesty, integrity, and transparency.So my policy is simple: if you use AI to write, record, or produce something, it should be disclosed in the same way affiliate links or paid promotion has to be disclosed.And today, I explore why I feel so strongly about that.Top TakeawaysEstablish Clear Guidelines for AI Disclosure: I tell my readers how and when I use AI. If it contributes more than 5% of an article's total word count, I write it at the bottom of the piece.AI Produces Mediocrity: As Jason Snell said**,** AI tends to average out content, making most of it mediocre at best. If you want to stand out, you can't just rely on AI.Human Connection is Irreplaceable: In a world where AI threatens to erode personal connection, it's up to us to keep our content human.Show NotesMy AI Manifesto: We Must Disclose the Use of AIMy AI Disclosures PageSend Feedback ★ Support this podcast ★

    How to Create Content Your Audience Actually Wants

    Play Episode Listen Later Jan 13, 2025 25:03


    Halfway through writing nearly 24 articles for my Podcast Advent project, I started to wonder if I was wasting my time. Is this worth it? Am I writing what people actually want to read?You've probably fallen into the same trap: spending hours creating content, unsure if it's resonating with anyone. It's frustrating, exhausting, and can feel like shouting into the void. But it doesn't have to be this way.Today, we're exploring a few things you can try to come up with content that resonates with your audience — plus I'll tell you about my GAPS framework for content in 2025.Top TakeawaysLet data lead the way: Your analytics are a treasure trove of insights. Tools like Google Analytics and Search Console can show you what content performs well so you can double down on those topics.Ask your audience: Your audience is your best resource. Invite questions through email, social media, or a dedicated feedback link, and turn their questions into valuable content.Experiment, but evaluate: Testing new ideas is important, but don't forget to review the results. If something doesn't work after a few tries, let it go.Disclosure: ChatGPT has contributed more than 10% to the description and takeaways for this text, fully using the episode's transcript.LinksLeave Feedback at https://streamlinedfeedback.com ★ Support this podcast ★

    2025 Yearly Theme: The Year of Being Present

    Play Episode Listen Later Jan 6, 2025 33:25


    It's time for 2025's yearly theme. While The Year of Control didn't go as planned, I'm excited to have a much better plan in place for this year's theme, The Year of Being Present. Want even more podcast content, giving you a behind the scenes look at being a busy, solopreneur parent? Sign up for my free, private podcast at casabona.org/notesShow NotesMy 2025 Yearly ThemeJoe's Audio Notes Why We Need to Disclose AI UsageThe BrickFocus AppSend your feedback at streamlinedfeedback.com  (00:00) - Intro (00:50) - Housekeeping (02:27) - Grading The Year of Control (13:31) - The Year of Being Present (24:13) - Helpful Tools (31:25) - Wrapping Up ★ Support this podcast ★

    Generosity and the Future: My Favorite Christmas Story

    Play Episode Listen Later Dec 20, 2024 7:44


    I knew from a young age, I wanted to play the drums. I got my first small kit when I was five and when my friends and I started a "band," heavy quotes, I played paint buckets. When I was 15 years old, I knew I needed a real kit.This is the story of how I got it, and how one man's incredible kindness had a profound effect on me.Show NotesRead the Story at Casabona.orgRate: Apple Podcasts | Spotify | PodchaserGet Unstuck in 2025 ★ Support this podcast ★

    My Biggest Failure, and Success, of 2024

    Play Episode Listen Later Dec 16, 2024 23:00


    2024 has been a transformative year for me. I learned a ton about myself and my business, and for the first time in a while I feel like I'm not flailing. I'll have the clearest plan I've had in a long time in 2025 — one that's reinforced by conversations I've had, not just hunches. So for the last episode of the year, I wanted to do a quick year in review where I talk about my biggest success, my biggest failure, and the lessons I learn.Plus, some feedback from last week's episode on using AI.My Biggest SuccessThis was definitely ranking #1 in Google for “Podcast Coach”. It shows that my work to grow this area of my business is working out!Biggest FailureMy Be everywhere strategy. I made a big deal about it and abandoned after 4 months, since it was very clearly not working. It was basically all downsides. It also resulted in two other outcomes:Going to stop publishing on Medium in 2025Shutting down my membershipLessonsKnow your niche. I thought I knew mine but it got a lot clearer the back half of the year, and I saw a positive impact because of it.Don't discount SEO/Google, and even ChatGPT, which is being used for search more. As social media is fracturing further,Focus on one thing at a time. My Be Everywhere strategy left me trying to do too many things at once, and none of the succeeded.LinksPodMatchMaker and MoxiePodcast AdventMy Experiment with Substack and Being “Everywhere”My Be Everywhere Strategy was an Incredible FailureHow to be a Scrappy Researcher (to Actually Sell Products) with Becky Pierson DavidsonI'm Shutting Down my Podcast MembershipWe Need AI DisclosuresMatt MedeirosThe Podcast SetupMike (Bagel) Barugel (00:00) - Intro (01:32) - My Biggest Success (06:01) - My Biggest Failure (09:34) - Social Media is Fracturing (11:30) - 3 Lessons from 2024 (16:25) - Feedback on Using AI Ready to get Unstuck? Visit https://streamlined.fm/unstuck for 33% off.  ★ Support this podcast ★

    It's Been 2 Years Since ChatGPT Came Out. How do Solopreneurs Use It?

    Play Episode Listen Later Dec 9, 2024 28:28


    It's been two years since ChatGPT went mainstream, and AI has completely transformed how we work. While I maintain some hesitancy and skepticism in using AI, it has made it's way into my daily life for certain tasks. While I'll tell you all about that, I also talk about why the human touch will always matter, no matter how advanced these tools get.So strap in (yes, I wrote these words without any intervention from AI) for a look into how I've been using AI as a solopreneur. And don't worry — I've mostly edited out the rambling rants.Top TakeawaysAI tools like ChatGPT have improved significantly, especially with features like custom GPTs and web-connected capabilities, but there's room for growth in personalization.AI has become an essential tool in my workflows, particularly for providing fresh perspectives during ideation and research, and “rubber ducking.”As we move forward, it's important to balance efficiency with authenticity, using AI for support while ensuring it doesn't replace meaningful human interactions and creativity.LinksApple's Definition of a PhotoThe Coming WaveI'm on BlueskySend your feedback  (00:00) - Intro (01:52) - I'm AI Hesitant (05:49) - How I'm Using AI (11:09) - ChatGPT is Replacing Google (14:16) - My Thoughts on Apple Intelligence (15:26) - What is a Photo? (20:21) - Feedback — How You're Using AI! (23:59) - The Future of AI (27:09) - Wrapping Up Ready to get Unstuck? Visit https://streamlined.fm/unstuck for 33% off.  ★ Support this podcast ★

    How to Build Authority as a Solopreneur with Jessica Lackey

    Play Episode Listen Later Dec 2, 2024 57:36


    “Build your authority” feels like advice that's often given without a solution attached. And it's SO important to solopreneurs, especially since social media is no longer the best place to build a proper audience. That's why I sat down with Jessica Lackey, a business and operations strategist who's all about helping solopreneurs like us build real authority.  We talked all about what you actually need to do to build authority – from understanding who you're talking to, to the medium you use to get your message out. Top TakeawaysDevelop a Clear Premise, Process, and Body of Work: Building authority begins with a well-defined message and positioning (your premise), a unique approach to your work (your process), and a public body of work that showcases your thinking and differentiates you from others.Focus on Patterns and Behaviors Over Demographics: When identifying your niche or audience, prioritize the patterns, behaviors, and values of those you serve best, rather than just their demographic details. This leads to more meaningful connections and effective authority building.Create a Cohesive Body of Work Outside of Feed-Based Platforms: Relying solely on social media can be limiting due to its ephemeral nature. Building authority is more effective on platforms you own—like blogs, newsletters, or podcasts—where your content forms a cohesive and accessible body of work.Finally, pick the medium you're most comfortable with – or as Jessica puts it – pick the method for authority building that you'll actually use. Show NotesJessica Lackey Get 40% off Cloudways for Black Friday and Cyber Monday! Ready to get Unstuck? Visit https://streamlined.fm/unstuck for 33% off.  ★ Support this podcast ★

    Some Apps and Services I'm Grateful for

    Play Episode Listen Later Nov 30, 2024 22:32


    In this bonus episode, I share a gratitude-inspired look at the tools and habits that have shaped my year, including my favorite apps, services, and hardware. From time-saving actions to game-changing tech, this episode offers a sneak peek into my “favorites of the year” and how they've helped me reclaim time and focus.LinksObsidianBlank Spaces AppThe BrickI'm on BlueskyAudibleChatGPTKindle ColorsoftMy iPhone Home Screen  Get 40% off Cloudways for Black Friday and Cyber Monday!  ★ Support this podcast ★

    Work-Life Balance Reframed: Be Kind to Yourself with Lindsey Carnick

    Play Episode Listen Later Nov 25, 2024 52:33


    Have you ever been playing with your kids or trying to relax, but your mind keeps drifting back to work? Trust me, you're not alone! It can feel frustrating – and it can feel like you're failing to achieve “work/life balance.” That's why I brought on Lindsey Carnick, a licensed clinical social worker and owner of Onward Psychological Services.We get into how our minds work, the importance of aligning with our personal values, and practical strategies to stop overthinking – BUT ALSO why there's no shame in those random work thoughts. If you're done feeling shame for work thoughts hijacking your free time, and want to learn how to be more in control of your reaction to them, this is a perfect episode for you. Something that puts my mind at ease with work is knowing things are still chugging along, even when I'm sleeping, thanks to my automations. Want a head start? Download my free automations database at https://streamlined.fm/freebieTop TakeawaysAccept the Mind's Wanderings: It's natural for your mind to think about work during personal time. Instead of resisting or feeling guilty about these thoughts, acknowledge them without judgment.Align Actions with Personal Values: Understanding and prioritizing your personal values helps in making decisions that lead to a fulfilling life.Write to Manage Thoughts: Writing down thoughts can help clear your mind and prevent intrusive ideas from occupying mental space. Plus, once you write things down, the words on the page won't change!Show NotesLindsey CarnickLindsey on LinkedinLindsey on InstagramThe Black Swan ★ Support this podcast ★

    The 2024 Solopreneur's Gift Guide (with Cat Mulvihill)

    Play Episode Listen Later Nov 20, 2024 58:10


    It's the annual gift guide episode! Except, instead of just talking at you for 40 minutes, This year, I've teamed up with my good friend Cat Mulvihill to bring you the ultimate 2024 Gift Guide for solopreneurs and anyone working from home. We talk home goods, tech, productivity, EDC, and more.Our main goal fits perfectly with the mission too: we want to help you solve a problem…not just spend money unnecessarily.Whether you're shopping for yourself or looking for the perfect gift for the solopreneur in your life, we've got you covered with thoughtful, problem-solving recommendations that'll make the work-from-home experience smoother and more enjoyable.And let us know, what's something you can't live without? Leave a message at streamlinedfeedback.comFind CatCat MulvihillCat on LinkedInCat's YouTube ChannelWant a special discount on all the Elgato stuff we mentioned? Use Cat's link and discount code: https://elgato.sjv.io/catmulvihillRebate Code at checkout: ZZ-CatMulvihillHome and OfficeDual Basket Air FryerOXO Coffee Grinder (I incorrectly said “Bonavita” during the show, which is my coffee maker)Tea KettleLamy Fountain PenJoe's Pen Buyer's GuideOofos SandalsTechRocketbookRock Paper PencilDoc PoppsKindle ColorsoftKobo eReadersStream Deck PlusStream Deck NeoCat's Stream Deck Essentials CourseElgato Prompter Elgato Light Remote BrickPhilips SmartSleep Alarm ClockiFixIt KitRØDE Micro Mobile Wireless MicsDJI MicExternal Hard DriveEDCThe James Brand Folsom KnifeShady Rays SunglassesNomad Watch BandsBeats Case for iPhone 16 ProBellroy WalletOura RingSoftwareEcamm LiveTella.tvContains affiliate links (00:00) - Introductions and Advice (04:06) - Comforts of Home (15:32) - Tech and Gear (42:07) - Everyday Carry Essentials (47:48) - Software Recommendations for Black Friday (55:07) - Removing Friction in Daily Life ★ Support this podcast ★

    How Solopreneurs Can Work with a Virtual Assistant

    Play Episode Listen Later Nov 18, 2024 19:18


    Bringing a VA into your business can free up your time and help you focus on growth, but finding and effectively working with the right VA requires clarity on what you need, a structured hiring process, and simple, ongoing communication.Many solopreneurs are overwhelmed by the process of hiring and working with a VA. You may not know where to start, what tasks to delegate, or how to ensure the VA's work aligns with your business goals. This leads to hesitation, missed opportunities, and often burnout from handling too many tasks alone.So today, I'm going to tell you how I work with my VA, and give you a 4-step process for finding and successfully working your VA.Want that VA Notion template I mentioned? Head on over to https://streamlinedfeedback.com/  and leave a message!Top TakeawaysDefine and Delegate Key Tasks: Start by identifying tasks that take up the most time but don't require your direct involvement. Using the “perform, evaluate, and remove” framework helps clarify which tasks are best suited for delegation to a VA.Select and Test Multiple Candidates: To find a suitable VA, post a job on platforms like Fiverr, Upwork, or onlinejobs.ph, then test a shortlist of candidates on the same task. Evaluating each VA's work on a small project helps gauge their skills and attention to detail.Create Videos for Each Task: Use video tutorials to record yourself completing each task, explaining each step clearly. Have the VA transcribe these instructions and write out steps, creating a documented process that they can refer back to as they work. ★ Support this podcast ★

    Free Preview: Joe's Audio Notes

    Play Episode Listen Later Nov 15, 2024 17:58


    A few months ago I launched a free private podcast called Joe's Audio Notes. The episodes are very short (7 minutes or less), where I share my thoughts on being a solopreneur, a podcaster, a parent, and other thoughts related to being a productive member of society.I'm sharing 3 of the episodes here (which you can find in the chapter markers): Thinking About my Content StrategyHow do you pick the right idea?Battling the work hangoverIf you like it, I'd love for you to join! You can sign up for free here. (00:00) - Intro (01:22) - Thinking About my Content Strategy (07:00) - How do you pick the right idea? (12:42) - Battling the work hangover ★ Support this podcast ★

    Digital Nomads with a Guitar: How We Built a Flexible Lifestyle Business with Den López

    Play Episode Listen Later Nov 11, 2024 50:55


    Ever thought about creating an online course that truly makes a difference? One that actually helps people accomplish their goals? That's exactly what guitar coach Den López has done. He transformed his life from being a car mechanic in Barcelona to becoming a successful online guitar instructor.We'll talk all about how he created the “Guitar in One Hour” Method that helps beginners play songs quickly without the usual frustration, his unique approach to designing courses that focus on actionable outcomes and real skill acquisition, and why he believes in giving away his best content for free to build trust.If you've ever wanted to build a flexible lifestyle business, deliver an online course that actually gets results, or need that push to follow your passion, this episode is a must-listenTop TakeawaysPrioritize Actionable Outcomes in Your Courses: Focus on helping students achieve specific skills or results, and embed practical exercises within your lessons to encourage active participation and skill acquisition.Provide Immediate Value to Build Trust: Offer valuable content for free to address your audience's immediate needs, and use lead magnets that solve specific problems quickly.Utilize Simple and Accessible Technology: High-quality content doesn't require expensive equipment. Using basic tools like a smartphone can be effective and efficient.Show NotesDen LópezLearning guitar FREE Download ★ Support this podcast ★

    Why You Need to Automate Your Business as a Busy Parent with Kim Caloca-Madden

    Play Episode Listen Later Nov 4, 2024 50:00


    Being a business owner is hard. So is being a parent. So why don't we hear more about how to do both well? Fret not – that's why I brought Kim Caloca-Madden onto the show. We dive deep into why business owners with kids should build systems and how automation can be a game-changer for busy parents. Kim shares her personal journey from being a stay-at-home mom needing to generate income to becoming a powerhouse in business automation.We also cover how automation enhances consistency and efficiency in your business, practical steps to start automating today, even if you're a newbie, Kim's favorite tools for streamlining tasks and managing time, and balancing parenthood and entrepreneurship without losing your sanity.Want to get a head start on your automation journey with my free Automations Database? Go to https://streamlined.fm/freebie to download it. Top TakeawaysAutomation Enhances Consistency and Efficiency: Implementing automation in business processes helps deliver a consistent customer experience and reduces human error.Start Small with Automation: Begin by automating simple, repetitive tasks that consume time. Examples include task management, calendar synchronization, and email responses.Automation Requires Maintenance and Human Oversight. And remember, not all tasks should be automated; human interaction is necessary for certain aspects to maintain a personal touch.Show NotesKim Caloca-MaddenAutomators PodcastGetting Things Done by David Allen ★ Support this podcast ★

    How are you Protecting Your Time?

    Play Episode Listen Later Oct 28, 2024 21:17


    The summer had one lasting effect I didn't notice until recently: I made my schedule pretty open for anyone who wanted to meet. I didn't want them to be limited to my limited availability, so I tried to be as open as possible. But over the last 2 weeks —really since my episode with Conny, I realized that I've let everyone else control my calendar.I'll take a meeting with almost anyone bc I feel they are the best way to form relationships, but I'm not vetting those people. I'm not creating boundaries for my meetings either. I even have a calendar that's totally open for friends — but I've sent it to more than friends.If you're a busy solopreneur — especially a parent or someone with other obligations — this can kill productivity.So how do we fix it? That's what we're talking about today.One Big Problem: I'm not guarding my timeOne Small Fix: Cal.comFeedback: Working with a VAGet your free automations database at https://streamlined.fm/freebieTop TakeawaysYou need to control your own calendar instead of letting other people control it.That means asking yourself when you can block time off for no meetings, how many meetings you want to take in a day, and what's the criteria for if you take a meeting or not.Cal.com is an excellent tool for creating a system that will manage your calendar for you.Show NotesCal.comSubmit feedback ★ Support this podcast ★

    How to Actually Sell Stuff Using Social Media with Katie Brinkley

    Play Episode Listen Later Oct 21, 2024 37:36


    My love-hate[but mostly hate] relationship with social media is well documented. It feels like a time-suck where you get into arguments with people who don't care about anything you say. People tell me it's great to grow your business…I just don't see it. But Katie Brinkley has changed that for me. She elevates CEOs to become thought leaders and disruptors in their industries. And she does it mostly through social media. By the end of this episode, she'll give you strategies for choosing the right social networks, posting (3-4 times per week max), as well as how to waste less time and make more sales. Want to hear a longer, ad-free version of this episode where Katie and I talk about brand social media vs. personal social media? Become a member of Streamlined Solopreneur Accelerated. Top TakeawaysSelect the Right Platforms: Focus on one or two platforms where your target audience is most active. Remember each platform has its own culture.Prioritize Genuine Engagement: Spend time connecting and commenting on others' posts to build relationships. Engagement is more impactful than frequent posting without interaction.Use Hashtags Strategically: Identify and engage with hashtags your ideal clients are using. This approach helps you connect more effectively with your target audience.Show NotesKatie Brinkley Stampede Social on InstagramManychatThe Social Shift ★ Support this podcast ★

    How to go from chaos to peace as a busy solopreneur with Conny Graf

    Play Episode Listen Later Oct 14, 2024 42:11


    It's easy for people who live unconstrained lives to give advice. “Just meditate for 2 hours each morning.” “Hustle.” “Get rid of anything that doesn't bring you joy.” The truth is that most people have some constraints to live by. Whether it's kids, work, or other obligations, we can't just drop everything to follow the latest guru. That's why I like Conny Graf's approach. Conny has many credentials, but the one I like best is “certified clutter-clearing practitioner.” And today, she's going to tell you how you can reasonably declutter your life to turn chaos into peace.Want to hear a longer, ad-free version of this episode where I  talk about the chaotic day leading up to this interview? Become a member of Streamlined Solopreneur Accelerated. Top TakeawaysChaos is when you have too many things going on, a cluttered environment, and a packed calendar that leads to stress and lack of focus. Recognize the early warning signs that you're slipping into chaos, like feeling agitated or nervous.Be intentional about your priorities and learn to say no more often. Not everything is equally important - focus on the "glass balls" in life like family and relationships. Give yourself grace when you can't be at your best.Declutter your physical spaces a little bit each day. Create designated spots for things like shoes and papers. Optimize your environment to support your daily activities and prevent stuff from piling up.Finding peace is an ongoing journey, not a destination. Make small adjustments over time, reflect on what's working and what's not, and continuously optimize your life and business. Focus on progress, not perfection.Show NotesConny GrafAligning Your Values to Set the Right Goals with Tanya Alvarez ★ Support this podcast ★

    4 Ways to Market Without Social Media with Emily Aborn

    Play Episode Listen Later Oct 7, 2024 41:30


    Do you hate social media as much as I do? Some experts will tell you that you need social media to market,  but that's increasingly not true. Gone are the heady days of Twitter, where you can tweet a link and people would actually see it. That's why I brought on Emily Aborn, a Content Copywriter, Speaker, and Podcast Host. She's also a wealth of information on how to market by making sure you have a great product, and much like her, a ton of personality. Want to hear a longer, ad-free version of this episode where Emily and I discuss the importance of a strong personal brand? Become a member of Streamlined Solopreneur Accelerated. Top TakeawaysHaving a high-quality product or service that solves your target audience's problems is the foundation of effective marketingCollaborating with others in your industry can help expand your reach and build trust with new audiences. Focusing on marketing strategies that align with your strengths, interests, and values can lead to more authentic and effective marketing efforts.Show NotesEmily AbornForget The Funnel Stop doing "Sales" and Start Having Conversations with Nikki RauschLeveraging GuestingPodmatchContent With Character Podcast ★ Support this podcast ★

    Just Launch the Dang Program Already

    Play Episode Listen Later Sep 30, 2024 12:39


    I made an unexpected $300 over a weekend in September. And I know that doesn't sound like a lot — but it's money I didn't have, that I have now. That is the power of launching messy — something my friend Stacey encouraged me to do, and what I want to talk about today in a solo episode with some freshly minted segments:One Big Problem: How to get over the fear of making something perfect before launching itOne Small Fix: Using Tella.tv to easily create videos as a way to update my productFeedback: Send yours in at https://streamlinedfeedback.comTop TakeawaysOvercoming Perfectionism: Don't let the pursuit of perfection prevent you from launching your product. Follow the advice of creating a minimum viable product (MVP) and iterate from there. This helps you get real feedback and make improvements based on actual user experience.Soft Launching: Consider soft launching your product to a small group of users. This approach allows you to gather essential feedback and make necessary adjustments before a full-scale launch. Offer early access discounts as an incentive for early adopters.Find the right tool for the job: I got so caught up in making it perfect, that I overlooked the real value of Podcast Navigator: advice and access. With Tella, I'm able to easily provide both to my customers.Show NotesPodcast NavigatorTella (00:00) - Welcome! (00:50) - The Big Problem: Launching (08:08) - The Small Fix: Tella.TV (11:22) - Feedback: Submit Yours Today! ★ Support this podcast ★

    How Important is a Good Home Studio, Really? with Junaid Ahmed

    Play Episode Listen Later Sep 23, 2024 37:47


    I've been thinking a lot about the notion of starting simple (or messy) vs. starting perfect. And while I definitely fall more on the side of “start messy and iterate,” there are a few places where you shouldn't skimp. A good home studio is one of them, which is why I brought on my friend Junaid. He's a “Home Studio Architect,” and he's a wealth of knowledge. We talk about why you need at least good audio, how to improve your setup without breaking the bank, and the absolute non-negotiables. By the end of the episode, you'll know exactly what you need to sound more authoritative with your content.Want to hear a longer, ad-free version of this episode where Junaid and I talk about our specific setups? Become a member of Streamlined Solopreneur Accelerated. Top TakeawaysStart Small with Video Quality: Don't let the barrier of high-end equipment stop you from creating content. Your smartphone is good enough to start.Lighting is Key: Optimizing your studio lighting can make a big difference. Understand the roles of key lights, fill lights and backlights. Experiment with different setups until you find what works best for you.Invest in a Good Microphone: For podcasting and video recording, audio quality is most important. You can find a great mic for $100-250, depending on your budget.Show NotesJunaid Ahmed7 Stages of Home Studio EvolutionWant to be a Better speaker? Do THESE things with Mike PacchioneMastering iPhone Video ProductionYour First Podcast SetupWhat's on my Desk? ★ Support this podcast ★

    Finding Your Non-Negotiable for Health Work-Life Balance with Terry Toh

    Play Episode Listen Later Sep 16, 2024 39:06


    Recently my friend Justin asked on X, “How do you define success?” I said, “Can I knock off for a day at will  to spend time with my family?”The world constantly tells us we need to hustle to be successful – but that can't be true. If you're a parent, for example, hustle is just not an option. That's why I've brought on Terry Toh. Terry helps business owners successfully run their side business while maintaining a full-time job. But as you'll see, much of what he has to say can apply to busy solopreneur who may have other obligations – like family, volunteer work, or other interests outside of work. It's all about finding your non-negotiable. Want to hear a longer, ad-free version of this episode where Terry and I talk about Silicon Valley Hustle Culture? Become a member of Streamlined Solopreneur Accelerated. Top TakeawaysDefine what success means to you personally. It's not just about money, but spending time on what matters most to you. Regularly check in with yourself as priorities change.Identify your single top priority and 2-3 key non-negotiables at any given time. Intentionally make progress on these each day before moving on to less critical tasks.Watch for personal signs that you're doing too much and nearing burnout, such as revenge bedtime procrastination or being irritable with your kids. Build in breaks and support.Show NotesTerry TohTerry on XTerry on LinkedinAligning Your Values to Set the Right Goals with Tanya AlvarezThe Checklist Manifesto ★ Support this podcast ★

    The Importance of Episode Segments (Bonus!)

    Play Episode Listen Later Sep 13, 2024 17:52


    Ever wonder how to make your podcast stand out in a sea of content? After a serendipitous conversation at Podcast Movement 2024, I uncovered a game-changing strategy that could revolutionize your approach. Spoiler alert: It involves segments.I'll break down why rethinking your podcast structure can make a big difference. We'll explore how segments can help you give more value to your audience, make your show more accessible, and even repurpose content more effectively. Plus, I'll share different segment ideas that work for both interview and solo episodes, ensuring you never run out of compelling content.Want to hear a longer, ad-free version of this episode where I talk about a cool new opportunity, and building community? Become a member of Streamlined Solopreneur Accelerated. And check out my other podcast, https://podcastworkflows.comTop TakeawaysImplement Segments in Your Podcast: To create a more engaging show, think about incorporating segments. Just like how late-night shows have defined parts, segmenting your podcast can make it more consumable and structured. You can dedicate parts of your episode to different topics or formats, such as opening monologues, interviews, and specific segments tailored to your audience's interests.Structure for Solo Episodes: If you're worried that solo episodes might become stale, develop a clear structure. For instance, discuss a main topic, then showcase an interesting tool related to that topic, and finish with an automation tip. This keeps the solo content engaging and valuable.Balancing Personal and Professional Content: For busy solopreneur parents, combining personal experiences with actionable business advice can create a relatable and impactful podcast. Consider dedicating a segment to how you manage parenting alongside your entrepreneurial duties. ★ Support this podcast ★

    Scaling Your Business While Staying a Solopreneur with Joel Oliver

    Play Episode Listen Later Sep 9, 2024 44:42


    If you're anything like me, you probably think about ways you can appreciably scale your business. Part of streamlining, after all, is taking things off your place. That's why I brought on Joel Oliver. Joel is the editor for all of my podcasts, including this one. I've been with him since he was a freelance editor, and now he's grown to have a team of editors to help him work on more shows. Listen in as we discuss structuring the business to stay a solopreneurship, while also creating processes that seamlessly hand off tasks to team members. We'll talk about everything from picking tasks to delegate, to training! Want to hear a longer, ad-free version of this episode where Joel and I talk about what it's like editing my process and adding video? Become a member of Streamlined Solopreneur Accelerated. Top TakeawaysDelegate to Scale: As a solopreneur, it's crucial to delegate tasks that are not central to your core business functions. This frees up time to focus on strategic activities and growth.Creating systems and processes is vital for effective delegation. Use checklists and workflow systems to ensure tasks are completed consistently and to a high standard. This approach helps maintain quality control and accountability among team members.Mindset of Letting Go: Letting go of tasks and trusting others to handle them is a significant mindset shift for solopreneurs. Show NotesJoel OliverDescriptSometimes You Need to Fire Everyone and Start from Scratch with Jordan Eaton Talkroute: Visit streamlined.fm/talkroute for 20% off your first year ★ Support this podcast ★

    Was Skipping Summer Camp Worth It?

    Play Episode Listen Later Sep 2, 2024 34:09


    It's the end of the summer and the end of our experiment to keep our kids home instead of sending them to summer camp. So today I'm going to answer 3 questions: 1. How did it go (including giving it a grade)2. Was it worth it? (and if yes, would it have made it **not** worth it) 3. Will we do it again? In Accelerated, I talk about why I want to create a more scalable business while remaining a solopreneur, and we do a time-tracking check-in. Sign up to get ad-free, extended episodes early over at https://streamlined.fm/joinTakeawaysKnow your schedule & build in time for unknowns. I felt overwhelmed because I didn't have any margin in my schedule- Save some extra money. I know we saved money by not spending it, but that's different from having extra money in the bank. Having kids home means having to entertain them —so have a budget for that!- Cherish the time you have time. I'm reminded that as another kid enters full-time school, they are now out of the house for most of their waking hours each week. Talkroute: Visit streamlined.fm/talkroute for 20% off your first year ★ Support this podcast ★

    Mastering Visual Storytelling in Presentations with Emily Schneider

    Play Episode Listen Later Aug 26, 2024 36:49


    I think failing to give a good presentation is an incredibly missed opportunity. You have everything: a captive audience, borrowed credibility, and a place to deliver your message your way. But there are a lot of places where your presentation can fall down. Most people will focus on not capturing the audience quickly enough, or pacing. Maybe not rehearsing. But what about your slides? The actual visual part of your presentation. The visual storytelling is as important as the words you deliver. Not enough context? Your audience is lost. Too much text? Your audience is too busy reading to hear your message. That's why I decided to have Emily Schneider on the show. She's a visual storyteller, and her canvas is PowerPoint presentations. Intrigued? I was too. Want to hear a longer, ad-free version of this episode where I take Emily's advice and roast my own recent talk slides? Become a member of Streamlined Solopreneur Accelerated. Top TakeawaysStart with the Audience: Understand who your audience is and what you want them to think, feel, and do by the end of your presentation. This is crucial for making a meaningful impact.Craft a Compelling Story: Begin with the end in mind and structure your presentation around a clear storytelling arc. Focus on the challenge, benefits, and reinforcing the main message.Balance Images and Words: Use simple words or short sentences, and stylize your slides to naturally guide your audience through your story. This approach is effective not just for live presentations but also for pitch decks and emailed presentations.Show NotesEmily Schneider4 Simple Tips for Impactful PresentationsThe Go GiverWant to be a Better Speaker? Do THESE Things with Mike Pacchione Talkroute: Visit streamlined.fm/talkroute for 20% off your first yearGet started with Clariti for just $1 your first month with code SOLO2024 ★ Support this podcast ★

    Working Through my Product Ladder

    Play Episode Listen Later Aug 19, 2024 30:21


    Do you have offerings for people at any level of their journey? That's the importance of having a well-defined product ladder. A product ladder provides multiple offerings at different price points and levels of engagement to meet potential customers where they are at.Today I'll talk about how I have struggled with this in my own business, with offerings that didn't clearly communicate how I help my specific target audience of busy solopreneurs with podcasts.Then, I give you a walk through (walk-up?) of my Product Ladder!Want to hear my poke holes in my product ladder and give a general update on Podcast Navigator and my business? You can become a member over at https://streamlined.fm/joinTop TakeawaysAs a solopreneur, it's important to have multiple offerings at different price points to avoid putting all your eggs in one basket. Some offerings should be scalable and not require a lot of your time.Your product ladder should clearly communicate how you help your specific target audience and micro-segments achieve their goals. Be focused rather than trying to be everything to everyone.Map out your product ladder from low-priced "assistance" offerings like courses, to mid-priced "accountability" offerings like group coaching, to high-priced "acceleration" offerings like done-for-you services. Have something for customers at every stage.Your core offering that you want to sell the most should be in the middle of your product ladder. For me, that's my Podcast Navigator tool.Constantly evaluate and refine your product ladder based on customer feedback and your business goals as a solopreneur. Don't be afraid to make adjustments as you gain more clarity.Show NotesPodcast NavigatorMy Home Page, where most of product liveChris Lema's blog post on Product Ladders Talkroute: Visit streamlined.fm/talkroute for 20% off your first yearGet started with Clariti for just $1 your first month with code SOLO2024 ★ Support this podcast ★

    Reclaiming Control: Navigating the Hosted vs. Self-Hosted Dilemma

    Play Episode Listen Later Aug 12, 2024 30:49


    Are you feeling overwhelmed by the endless options for hosting your online business? The decision between a hosted platform like Squarespace or a self-hosted solution like WordPress can be daunting, especially for solopreneurs juggling multiple responsibilities.And while the conversation feels like it's been done to death, I was recently reminded that even seemingly simple platforms can shut you down for no reason.There are a lot of merits to going with a hosted platform. But there's also a lot of danger. Let's explore.Want to hear a longer, ad-free version of this episode where I talk about my experience choosing the wrong platforms, and how I'm trying to fix it? Become a member of Streamlined Solopreneur Accelerated.Top TakeawaysHosted vs. Self-Hosted is a lot like renting vs. owning a house. There are safeties in place, but you can't do as much, and you run a higher risk of being kicked off a platform you don't own.No matter what you choose, portability and how it impacts your ability to truly own and control your online presence is important. Worse than needing to change platforms is being completely unable to.Research is key. Look at features, sure, but make sure you can export, use your own payment accounts, and look at the terms of service. You might even reach out to support to ask them questions about what types of projects are allowed.Show NotesWhy an apartment is better than a house for most creatorsMatt Medeiros on XMemberfulConvertKit Get started with Clariti for just $1 your first month with code SOLO2024 ★ Support this podcast ★

    Claim How I Built It

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel