How I Built It

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In How I Built It, host Joe Casabona interviews product owners and developers to see how they built specific products, from idea to execution. Each week we will have a new guest on the show to talk about his or her process, launching, and evolving their business over time.

How I Built It

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    • Feb 25, 2026 LATEST EPISODE
    • weekdays NEW EPISODES
    • 36m AVG DURATION
    • 564 EPISODES


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    Latest episodes from How I Built It

    Why I'm Buying Music Again in 2026 [Paper & Smoke]

    Play Episode Listen Later Feb 25, 2026 12:13


    I bought a modern iPod — not because I needed one, but because I realized I didn't actually own most of the music I thought I did.It began with my daughter's intense love of music. I'm committed to keeping smartphones out of my kids' lives until they're teens, and that meant finding a way for her to enjoy music without an internet-connected deviceRead more over at https://paperandsmoke.com Simplify your tech stack at  https://streamlined.fm/tools ★ Support this podcast ★

    Why I Love Talking to my Phone Now

    Play Episode Listen Later Feb 23, 2026 15:13


    I remember when Nextel first launched its "push-to-talk" walkie-talkie feature back in the late 90s. It mostly resulted in people yelling into their phones at the mall, and it honestly made me hate the idea of talking to my phone in public for decades. But things have changed.Between the rise of asynchronous communication and the power of AI transcription, I've found that talking to my phone is actually one of the best ways to stay productive while I'm away from my desk.In this episode, I'm breaking down why I've embraced talking to my phone. I'll share the two specific apps that have simplified my workflow—Whisper Memos and Todoist's Ramble feature—so I can capture context, brain dump my shutdown routines, and turn spoken ideas into actionable tasks without losing a single thought.Is your tech stack helping you or just adding to the noise? Take my free tech stack assessment to see if your tools are actually worth it at streamlined.fm/tools.Show Notes**Whisper Memos:** The iOS app I use for high-quality transcription and custom summaries.**Todoist:** My go-to task manager, specifically using the new "Ramble" feature for voice-to-task entry.Video: Todoist Killed My Favorite Automation (and I'm Happy About It)Streamlined Feedback: Share how you use voice notes at streamlinedfeedback.comTech Stack Assessment: Get clarity on your tools at streamlined.fm/tools Simplify your tech stack at  https://streamlined.fm/tools ★ Support this podcast ★

    Why I'm Returning the remarkable 2 [Audio Note]

    Play Episode Listen Later Feb 18, 2026 8:40


    I tested the reMarkable 2 with the Type Folio keyboard hoping for a distraction‑free, E‑ink writing experience. It's a great device but I found it wasn't great for my workflow. Here's why. Plus, a new experiment. Let me know your thoughts at https://streamlinedfeedback.com.  Visit https://streamlinedsolopreneur.com/ for more insights.  Is your tech stack helping you or just adding to the noise? Take my free tech stack assessment to see if your tools are actually worth it at https://streamlined.fm/tools Simplify your tech stack at  https://streamlined.fm/tools ★ Support this podcast ★

    How to take more time off

    Play Episode Listen Later Feb 16, 2026 22:41


    I was recently stuck in an airport for 6 hours while my flight got more and more delayed. But instead of being mad about it, I realized something: this was a blessing of forced downtime.And while I'm usually really good about taking time off, I know many solopreneurs who aren't. We feel like we need to work or the business will crumble. I was there a few years ago.But the good news is it's not true. You can take time off and still have a thriving business. And in today's episode, I tell you how.Want to start creating more space in your business? Check out my free tools audit so you can make sure the apps and gear you use to run your business are actually helping you, not hurting you: https://streamlinedsolopreneur.com/tools/What do you think? Leave feedback at https://streamlinedfeedback.com Simplify your tech stack at  https://streamlined.fm/tools ★ Support this podcast ★

    Your Members Don't Want More Content

    Play Episode Listen Later Feb 9, 2026 45:10


    Memberships and Communities are a great way to stop selling hours for dollars. But you need to do it right. I recently sat down with my good friend Becky Pierson Davidson to talk about why so many communities fail and how she helps solopreneurs turn "ghost town" memberships into thriving, seven-figure assets It hinges on this: people don't want a library of 150 hours of video; they want to solve a problem.If you've ever felt like your membership is a "traffic circle with no signs," this conversation is the GPS you need to create a clear member journey and build a business that supports your life instead of consuming it.Looking to create even more time and space? Check out my free tools audit so you can make sure the apps and gear you use to run your business are actually helping you, not hurting you: https://streamlinedsolopreneur.com/tools/LinksBecky Pierson DavidsonBuild with BeckyHow to be a Scrappy Researcher (to Actually Sell Products) with Becky Pierson DavidsonWhat do you think? Send your feedback to streamlinedfeedback.com Simplify your tech stack at  https://streamlined.fm/tools ★ Support this podcast ★

    Working on Interoperability with the reMarkable 2 [Audio Note]

    Play Episode Listen Later Feb 5, 2026 6:55


    I picked up reMarkable 2 to see how I liked typing on an eInk device. I share some initial impressions, but am facing a bigger, more interesting problem: how to I make it play nicely within my current writing ecosystem? Get all of the episodes at https://streamlinedsolopreneur.com/Send feedback to https://streamlinedfeedback.comIs your tech stack helping you or just adding to the noise? Take my free tech stack assessment to see if your tools are actually worth it at https://streamlined.fm/tools Simplify your tech stack at  https://streamlined.fm/tools ★ Support this podcast ★

    What do we lose by relying on AI too much?

    Play Episode Listen Later Feb 2, 2026 18:03


    What do Michelangelo, Shakespeare, Marie Curie, Ben Franklin, and Virginia Woolf all have in common? They all created long-lasting, humanity-impacting work…without the use of AI.See, there are lots of people who will tell you that you need to use AI or get left behind. Those people are wrong.In fact, I think the way to stand out is to not use AI. At least, not in the way everyone else is using it. While most people are using it to create for them…trying to get ChatGPT to “sound just like” them, I think you what you really need to do is create time and space to do good work.AI can help you do that. I talk about how in this episode.Looking to create even more time and space? Check out my free tools audit so you can make sure the apps and gear you use to run your business are actually helping you, not hurting you: https://streamlinedsolopreneur.com/tools/What do you think? Leave feedback at https://streamlinedfeedback.comAnd finally, if you need Girl Scout Cookies and haven't had someone come to your door, check out the video Teresa made for you at https://teresacasabona.com Simplify your tech stack at  https://streamlined.fm/tools ★ Support this podcast ★

    January Accountability Report for Digital Detox [Audio Note]

    Play Episode Listen Later Jan 30, 2026 7:10


    It's the end of January and my Year of Digital Detox is in full swing. Here's how I'm doing with it so far. Read about The Year of Digital Detox: https://casabona.org/2026/01/2026-yearly-theme-digital-detox/Subscribe to Paper & Smoke: https://paperandsmoke.comSubmit feedback: https://streamlinedfeedback.com ★ Support this podcast ★

    Why Gear and Tools Actually Matters

    Play Episode Listen Later Jan 26, 2026 21:51


    I was recently trying to do something that should have been simple: sharing my work calendar with my wife so she knows when I'm actually free for family time. I found myself digging through "secret" settings pages, checking her phone, then mine, and getting increasingly frustrated.It made me realize how often we settle for "fighting" our tools instead of letting them support us.You've probably heard me say that gear doesn't matter. If you're a new podcaster trying to drop $2,000 before you've hit "record," I stand by that. But when it comes to the daily operations of your business, the right gear—both hardware and software—matters immensely.Every minute you spend wrestling with a slow laptop, a glitchy hosting provider, or a manual process is a minute taken away from your family or your core mission.In this episode, I'm breaking down the "Gear" pillar of my GAPS framework. I'll share the specific tools that save me hours every week and give you a practical framework to audit your own toolbox.It's time to stop letting bad systems eat your time so you can finally focus on your important work.Stop guessing which tools you need and start streamlining. Download my free Tools Audit at streamlined.fm/toolsShow NotesWhen is it Time to Switch Tools?TodoistMy Stream DeckRodeCaster Pro 2Ecamm LiveTella.tvHave a question or a favorite tool? Share it with me at streamlinedfeedback.com. Simplify your tech stack at  https://streamlined.fm/tools ★ Support this podcast ★

    How AI Can Actually Help Your Critical Thinking, not Hurt It

    Play Episode Listen Later Jan 19, 2026 43:48


    I'm deeply worried about humanity losing our critical thinking skills. We've seen it degrade in the social media era, and now we're seeing people wholesale outsource it in the AI era. But what if we can actually enhance our critical thinking with AI? I'm too much of a skeptic to tackle this topic on my own, which is why I brought in Christian Ulstrup, who's doing some truly interesting things in the AI space. We talk about how AI is changing the education space, how we work, and why we should look to classic philosophers, like Aristotle, for the answers to how we should approach AI.The Walk and Talk FrameworkWant a great way to use AI? Use Christian's Walk and Talk Framework: Gather Your "Digital Exhaust": First, collect the raw data you've already produced. The AI Prompt: Copy and paste your text into a large-context model (like Google AI Studio) and use this specific prompt:"I want you to pose to me three extremely precise, very hard-hitting questions, all of which are independent and have different coverage, that if sufficiently answered, would yield some kind of transformative, genuinely novel, impactful insight. Please make reference to the primary source material where appropriate in the context of the question."The "Thinking" PhaseDon't look at the questions yet.Copy them into a mobile notes app and go for a wayRead only the first question. Open a Voice Memo and monologue your answer. Don't worry about being polished—mumble, ask yourself follow-up questions, and grapple with the idea until you feel you've reached a breakthrough. Repeat for the remaining questions. Distill the InsightLinksChristian Ulstrup on LinkedInThe First Draft is Where the Magic HappensHow Much is AI Harming Our Ability to Connect?Deep Questions Ep. 380: ChatGPT is Not AliveAristotle's Four CausesGSD at WorkRadiant Meeting RecorderGoogle AI StudioMailmeteorWhat do you think? Send your feedback to streamlinedfeedback.com Simplify your tech stack at  https://streamlined.fm/tools ★ Support this podcast ★

    How to Serve More People and Scale Your Income

    Play Episode Listen Later Jan 12, 2026 54:54


    “What's your exit strategy?” Someone actually asked me this when I was starting my business. I didn't have one. I'm not in it for the exit. But the question went to something deeper: how are you going to make actual money? Because the problem is most solo business owners charge hourly. Or they need to hire to scale. OR they need to sell the business. But there's a better way: Value-Based Pricing. And Jonathan Stark is here today to tell us about it. Want to see how you're spending your time so you can do more value-based pricing? Download my solopreneur self-assessment: https://streamlined.fm/impact LinksJonathan StarkValue Pricing BootcampHourly Billing is NutsWhat do you think? Send your feedback to streamlinedfeedback.com Simplify your tech stack at  https://streamlined.fm/tools ★ Support this podcast ★

    New Podcast: Paper & Smoke [Trailer Drop]

    Play Episode Listen Later Jan 9, 2026 4:04


    I am no Luddite. I have three pieces of technology that monitor my health and wellness. I've come to rely on many devices.That is why I am doing a digital detox.This is Paper and Smoke. It's a look at how real-world craft happens, through the lens of a technologist going through digital detox. In a society increasingly online (and outsourcing thinking to AI), Paper and Smoke celebrates the real, the tangible, and the analog.Learn more at https://paperandsmoke.com ★ Support this podcast ★

    The Year of Digital Detox (2026 Yearly Theme)

    Play Episode Listen Later Jan 5, 2026 29:58


    There comes a time in everyone's life when they've consumed too much of something, and they find the very notion of consuming more sickening. This is the very basis for my yearly theme. 2025 was finally the year were I felt my overconsumption of technology was getting the best of me. So this year, my theme is digital detox. Read the full article here: https://casabona.org/2026/01/2026-yearly-theme-digital-detox/Show NotesMy 2026 Yearly ThemeMy 2025 Yearly ThemeYearly Theme ArchiveMy Interview with Amanda Goetz (It was 496, not 498!)My Favorites of 2025Paper & SmokeMy AI ManifestoLeave feedback at https://streamlinedfeedback.com/ Chapters00:00 Introduction03:30 Grading The Year of Being Present11:27 What I Learned from The Year of Being Present14:57 My 2026 Yearly Theme17:06 Goal 1: Using my Devices Less22:55 Goal 2: Live in the Analog World27:35 Wrapping Up (00:00) - Introduction (04:09) - Grading The Year of Being Present (12:06) - What I Learned from The Year of Being Present (15:36) - My 2026 Yearly Theme (17:45) - Goal 1: Using my Devices Less (23:34) - Goal 2: Live in the Analog World (28:14) - Wrapping Up Get your free Time and Tools Self-Audit at  https://streamlined.fm/impact ★ Support this podcast ★

    An End of the Year (Beginning of the Year?) Update

    Play Episode Listen Later Jan 1, 2026 4:14


    We're almost at the end of Christmas break and I decided to record a quick update on how it's going...plus test my new camera. Check out the (somewhat unflattering) video here: https://youtu.be/HvSTnzOP01g Get your free Time and Tools Self-Audit at  https://streamlined.fm/impact ★ Support this podcast ★

    My Favorite Tech, Apps, and Media of 2025

    Play Episode Listen Later Dec 31, 2025 29:17


    It's one of my favorite episodes of the year: my Favorites of the year! I'll go through all of my favorite media and tech of the year, as well as some close runners up and honorable mentions. Links below! My Favorites of 2025When is it Time to Switch Tools?Paper & SmokeBook: Fahrenheit 182Runner-up: The Anxious GenerationHonorable Mentions: Neverwhere, Tiny Experiments, Listening to the LawTV Show: Alex vs. A-RodPodcast: The Rest is HistoryPodcast Honorable Mentions: Central Air, How We Made Your MotherMusic: SadMovie: Wicked: For GoodVideo Game: Hogwarts: LegacyApp: Tella.TVEcamm LiveBear Notes Get your free Time and Tools Self-Audit at  https://streamlined.fm/impact ★ Support this podcast ★

    How I Saved Laura Brazan More Than She Spent on my Coaching

    Play Episode Listen Later Dec 29, 2025 39:21


    Knowing when to get help is so, so, so crucial to prevent burnout. Laura Brazan knew this, which is why she decided to hire me for coaching. During our few months together, I was able to save her a ton of time, help her create process automations, and consolidate her tech stack. She even said that she's saving more than she paid me! In this interview, we look at where she was before she hired me, the changes we made, and what she's able to do now with the extra time she has.Want to see how you can improve your systems and prevent burnout? Try my self-assessment: https://streamlined.fm/impact LinksGrandparents Raising GrandchildrenPodlaunchPodmatchInterested in Coaching? Go here.What do you think? Send your feedback to streamlinedfeedback.com Read to build your perfect site? Check out StellarSites.Get your free Time and Tools Self-Audit at https://streamlined.fm/impact ★ Support this podcast ★

    Replay: My Favorite Christmas Story

    Play Episode Listen Later Dec 25, 2025 7:34


    I knew from a young age, I wanted to play the drums. I got my first small kit when I was five, and when my friends and I started a "band," heavy quotes, I played paint buckets. When I was 15 years old, I knew I needed a real kit.This is the story of how I got it, and how one man's incredible kindness had a profound effect on me.Show NotesRead the Story at Casabona.orgSubmit feedback at https://streamlinedfeedback.com Get your free Time and Tools Self-Audit at  https://streamlined.fm/impact ★ Support this podcast ★

    3 things you need to do before 2026

    Play Episode Listen Later Dec 22, 2025 23:01


    I started my Christmas vacation the minute my kids got out of school. I can do that because I've built a business that doesn't chain me to my desk. But if I'm being honest, I don't take those two weeks off just to bake cookies and watch movies—I use that downtime to make next year even better.When the house is quiet, I run a full self-assessment on my business to figure out how I can further improve my processes, workflows, and systems. Think of it like a required annual car inspection for your business. You might uncover some unwanted "bills," but fixing small issues now prevents massive breakdowns later.In this solo episode, I'm walking you through the three crucial things I review before the new year: Tools, Workflows, and Systems. I'll share how a tools assessment saved a client more than she paid me for coaching, the three use cases I have for my writing apps, and the single bottleneck I look for to make sure my team is running smoothly. This isn't about adding more work; it's about strategically refining what you already do to create more space and impact in the coming year.*Want to do this self-assessment? Get my template at https://streamlined.fm/impact*Submit feedback at https://streamlinedfeedback.com Read to build your perfect site? Check out StellarSites.Get your free Time and Tools Self-Audit at https://streamlined.fm/impact ★ Support this podcast ★

    Pick 2 (Revisit Edition): Bear Notes and Blinkist

    Play Episode Listen Later Dec 15, 2025 13:26


    It's a soon-to-be classic Pick 2 episode, where I pick 2 apps or tools I'm using and tell you about them. I say soon to be classic because I've wanted to do this for a while, and I'm finally going through with it!This week, it's 2 apps I've used before and stopped using, but I'm revisiting. They are:Bear NotesBlinkistThanks to AppStories for the ideaWant to get the tools, apps, and automations I use delivered to your inbox? Join my mailing list. Read to build your perfect site? Check out StellarSites. ★ Support this podcast ★

    How Much is AI Harming Our Ability to Connect?

    Play Episode Listen Later Dec 8, 2025 20:29


    It's no secret I'm a full-on AI skeptic. And while I still use it, I'm very, very worried about the long-term effects of overuse. I saw a number of stories over the summer that point to us losing our ability to connect with other people.We've decided that efficiency and productivity are more important than everything, including accuracy and trust. That we've decided to implicitly trust something made wholly by other people, some of whom don't fully understand what their creation does.Here's my approach to AI, how we can be better, and my hopes for 2026.And if you want to save time without giving up your humanity, check out my automations at https://streamlined.fm/quizShow NotesWe're giving up too much to AIDon't Rely on AI for Human Growth and HealingParents of teenager who took his own life sue OpenAIMeta's AI rules let bots hold ‘sensual' chats with childrenWe are rushing into the same mistakes we made with social mediaFaster Doesn't Mean Better. Faster Means FasterThe AI Trap: Why Over-Reliance will Cost You Time (and Your Voice)The Urgency of InterpretabilityIt's Been 2 Years Since ChatGPT Came Out. How do Solopreneurs Use It? Read to build your perfect site? Check out StellarSites. ★ Support this podcast ★

    How Liz Wilcox Built a Half-Million-Dollar Business on a $9 Membership

    Play Episode Listen Later Dec 1, 2025 52:16


    Save 30-50% on Learn Dash, GiveWP, The Events Calendar, and more: https://streamlined.fm/fridayWhat if your business could support your life instead of consuming it? That's exactly what Liz Wilcox has built — a $9/month membership that supports her family, her sister, and three other families… all while she takes summers off.In this conversation, Liz shares how she built a half-million-dollar lifestyle business that aligns with her values — without sacrificing her time, her sanity, or her kid's beach days.We talk about launching imperfectly, setting clear expectations, and building a business that runs with your life, not against it. Liz's energy and honesty are unmatched, and her story will change how you think about pricing, productivity, and purpose.Top TakeawaysA low-ticket offer can be high value — if you set clear expectations and deliver consistently.Don't wait for perfect — Liz launched her $9 membership using Google Docs and built from there.Transparency builds trust. Tell your audience what you're doing, why you're doing it, and when they can expect it.Liz's signature $9 membership is here: https://streamlinedsolopreneur.com/liz  — hit the hot pink button to grab her free email templates (and sneak a $1 trial of the membership).

    We should write less with AI and more like the Supreme Court

    Play Episode Listen Later Nov 26, 2025 6:27


    I'm reading Amy Coney Barrett's book, Listening to the Law, and it struck me that instead of writing using AI, we should write more like the Supreme Court…at least if we care about our audience.  ★ Support this podcast ★

    The Best Gifts for Small Business Owners (2025 Edition)

    Play Episode Listen Later Nov 24, 2025 18:50


    Save 30-50% on Learn Dash, GiveWP, The Events Calendar, and more: https://streamlined.fm/fridayEvery year, I put together a massive gift guide for small business owners — but this year, I wanted to do things differently. Instead of rattling off every gadget and tool I've ever tried, I'm sharing the handful of products that actually made my life easier in 2025.From sleep earbuds that help me get more rest (even with kids and a dog) to the smart home lights that let me skip climbing into bushes every December, these are the gifts that save time, reduce friction, and make running a solo business just a little more fun.If you're shopping for yourself or a small business owner in your life, you'll find something here that genuinely improves work and home life — without adding clutter or complexity.Want to check out a written version of the gift guide? Head here: https://streamlinedsolopreneur.com/2025-gift-guide/Show NotesGift Guide for Small Business OwnersA Fantastic EpisodeKindle ColorsoftTRMNLSoundcore Sleep A20 EarbudsI Bought, and Returned, the Ozlo SleepbudsFull Review – Soundcore Sleep A20 EarbudsDJI Mic Mini (2 TX + 1 RX + Charging Case)Zoom PodTrak P4 Podcast RecorderBose SoundLink Max Bluetooth SpeakerPhilips Hue Indoor/Outdoor Holiday 130-Foot Festavia String LightsAqara Zigbee Motion Sensor P1Eve Aqua Smart Water ControllerGitryin 10-in-1 Desktop Charging StationAnker Nano Charging StationAnker 9-in-1 Charging StationHoverBar DuoSee HoverBar Duo SetupUGREEN NASync DXP4800 4-Bay Desktop NASPost-it Super Sticky Easel PadProfessional Grade Gaffer TapeKeeping Equipment in PlaceAnalog Card Bar by UgmonkCalDigit E5 – Thunderbolt 5 Element 5 HubTwelve South HiRise 3 DeluxeMotorola razrSanDisk 2TB Extreme Portable SSDBellroy Tech Kit (Tech Accessories Organizer Pouch)Tella.tvObsidianGling.aiGoodLinksMasterClassSenja ★ Support this podcast ★

    My Approach to Black Friday, and Affiliate Links

    Play Episode Listen Later Nov 21, 2025 7:32


    Well, we're in the holiday gauntlet now. I've gotten several emails from small, service-based business promoting Black Friday sales, and I'm not sure that's a very good approach. I share my experience with successful, and less successful BF/CM deals I've run. I also talk about my approach to affiliates,  and what I'm thinking about for that strategy in 2026. Check out the 3 tools I'm actually promoting for Cyber Week: https://streamlinedsolopreneur.com/3-black-friday-deals-on-tools-i-cant-live-without/ Here's my 2025 Gift Guide: https://streamlinedsolopreneur.com/2025-gift-guide/ ★ Support this podcast ★

    The 3-Step Process for Your First Automation

    Play Episode Listen Later Nov 17, 2025 10:49


    Save 30-50% on Learn Dash, GiveWP, The Events Calendar, and more: https://streamlined.fm/fridayMy oldest daughter loves asking me to tell her a funny story about my wife from when we were dating... and I almost always freeze. It's not because there aren't any funny stories. It's because there are too many to pick from.This is exactly what happens when you open Zapier without a plan. You're faced with a "blank canvas" and endless possibilities, so you freeze and do nothing.You've heard about "triggers" and "actions," but you're not sure what your triggers or actions should be. Zapier isn't a sandbox for people starting out. The secret is to look at the work you're already doing.I'll walk you through my simple, three-step process to get started. It starts with documenting your tasks, listing your apps, and then using one specific (and often overlooked) page on Zapier's website that will show you exactly what's possible for you.Stop staring at the screen, wondering where to begin. Let's get your first automation built.Want to see some real-world examples tailored to your biggest struggles? Take my free quiz at https://streamlined.fm/quiz and I'll email you four automation ideas you can use today.Show NotesTake the Automation Quiz: streamlined.fm/quizExplore the Zapier Apps Page: zapier.com/appsWatch the Zapier Apps Page Walkthrough VideoLeave feedback: streamlinedfeedback.com ★ Support this podcast ★

    Thinking About Affiliate Emails During Cyber Week

    Play Episode Listen Later Nov 15, 2025 3:14


    Our inboxes are about to be inundated with sales emails and affiliate-link riddled round-ups. Should I contribute to the noise? I'm thinking yes...but I want it to feel different. What do you think? Let me know at https://streamlinedfeedback.com  ★ Support this podcast ★

    The 4 Core Components of Every Automation

    Play Episode Listen Later Nov 10, 2025 18:38


    Remember diagramming sentences back in school? I always thought it was pointless, but the real goal wasn't the diagram itself—it was understanding the structure of a good sentence.The same exact logic applies to building automations. It's tempting to just jump into a tool like Zapier or Make and start connecting things, but that's like throwing a bunch of random words on a page and hoping it makes sense. If you want to build automations that actually save you time (and don't break), you need to understand the structure first.I'm breaking down the four essential components every automation has—the two that are required, and the two "optional" ones that make your workflows truly powerful and intelligent. We'll walk through the difference between a Trigger and an Action, how to use Conditions to make your automations smarter (like "only do this if X is true"), and when to use specific Timing to batch your work.Are you unsure what you should even automate first? I built a brand new quiz to help you pinpoint your biggest bottleneck. Answer four simple questions, and I'll send you personalized automation recommendations to solve your most crucial problem.Take the quiz now at: https://streamlined.fm/quizShow NotesWatch the Video – https://www.youtube.com/watch?v=i41JKLS9Uf4 for visualsSubmit Feedback: https://streamlinedfeedback.com  Read to build your perfect site? Check out StellarSites. ★ Support this podcast ★

    The #1 Mistake Solopreneurs Make With Newsletters

    Play Episode Listen Later Nov 3, 2025 46:16


    Ever wonder if your newsletter should be the product…or just promote the product?I've been treating mine more like a magazine than a sales tool — and it's cost me. So I sat down with Dylan Bridger, who helps course creators and coaches turn their newsletters into profit machines.We talk about:The difference between a “magazine” newsletter and a “sales team” newsletterHow to actually warm up your audience so they buy when you make an offerBut we also get into the impact becoming a new dad had on Dylan's workflows, and a short-lived side project that taught him big lessons fast.This conversation helped me clear up a ton of issues with my own newsletter, and I think it'll do the same for you.Seeking clarity in your business systems? Take the Business Overwhelm Diagnostic.Dylan Bridger is an email marketing expert who helps coaches and course creators increase their conversions while building stronger relationships with their lists. A full-time marketing consultant since 2021, more than 7,000 entrepreneurs follow his insights across newsletter and social media. When he's not working, you can find Dylan writing songs, goofing around with his daughter, or enjoying a nice cup of coffee.LinksDylan BridgerDylan on LinkedInDylan on Twitter/XDead-Eyed Portraits: The Real Risk of AI HeadshotsNathan BarryKit (formerly ConvertKit)Ken McCarthy – Jazz on the TubeBeehiivWhat do you think? Send your feedback to streamlinedfeedback.com Read to build your perfect site? Check out StellarSites. ★ Support this podcast ★

    Growth by Subtraction: How to Make Time for What Matters Most

    Play Episode Listen Later Oct 27, 2025 48:22


    When I was a kid, I said things like, “I won't forget,” or “When I'm a dad, I won't get mad.” Or…”I'm bored.”But as you get older, and life puts you in various, unforeseen situations, it's easy to get blindsided and react in a way you hoped you wouldn't.I think about this a lot when I consider what's changed between turn 20 and turn 40. And there's a common theme that has cropped up: pruning.Letting go of what doesn't work. Of where you used to spend your energy. About making more space in your life for the things that matter.And I thought that there was no better person to bring on to talk about this than my friend, fellow freelancer, and fellow father, Austin L. Church. He's a deep thinker, committed family man, and wants to help people.Looking to prune what's stealing your energy? Take the Business Overwhelm Diagnostic.Top TakeawaysFluff vs. value in business books — many books stretch one idea into 300 pages, but the best insights are usually old, durable ideas worth revisiting.Growth by subtraction — focus and pruning beat doing “all the things.” Fractured attention leads to mediocre results.Attention as water — what you focus on grows. Stop “watering” indignation and instead nurture gratitude, creativity, and presence.Values over virality — not all success is worth emulating. If someone's optimizing for attention or wealth at all costs, that doesn't mean you should.Parenting parallels — kids remember how you respond more than what you say. Choosing patience, presence, and love shapes both them and you.“These are the good old days” — a simple mindset shift that makes it easier to stay present with family and avoid regrets later.LinksAustin's post on pruningAustin L. Church — Freelance CakeAustin's Book: Free MoneyBuy Back Your Time — Dan MartellGood Strategy Bad Strategy — Richard RumeltEssentialism — Greg McKeownDieter Rams — Principles Of Good DesignWhat do you think? Send your feedback to streamlinedfeedback.com Read to build your perfect site? Check out StellarSites. ★ Support this podcast ★

    How I Built Episode 500

    Play Episode Listen Later Oct 24, 2025 9:05


    Episode 500 of the show came out on Monday. Here's I I put it together using Google NotebookLM ★ Support this podcast ★

    After 500 Episodes, Here's the Real Secret to Success

    Play Episode Listen Later Oct 20, 2025 26:36


    Nine years. 500 episodes. And one big question I've asked since the beginning. Do you have any trade secrets for us?When I started this show (back when it was How I Built It), I was a newly married web developer with a side hustle and a curiosity for how others built their businesses. Ten years and three kids later, I've realized the mission has always been the same — helping solopreneurs build a business that supports their life, not consumes it.In this special milestone episode, I'm sharing the story behind the show's evolution, the real “trade secret” I've learned from hundreds of conversations, and how the GAPS Framework — Gear, Automation, Playbooks, and Support — is guiding my next experiment.Want my systems delivered directly to your inbox for free? Join my mailing list at https://casabona.org/streamlined Show Notes Ecamm LiveStream DeckTellaGling.aiRiversideEverything on my DeskZapierCastmagicYouTubeLinkedInGrowth in Reverse Pro 

    Big milestone episode coming Monday!

    Play Episode Listen Later Oct 16, 2025 5:52


    Am I overthinking how to approach episode 500? Plus, I got an android phone. Send feedback to https://streamlined feedback.com ★ Support this podcast ★

    The Productivity Tools Draft

    Play Episode Listen Later Oct 13, 2025 52:25


    We turned productivity into a fantasy draft!

    What I Learned Posting on LinkedIn for 40 Days [Audio Note]

    Play Episode Listen Later Oct 11, 2025 12:17


    I just wrapped up a Social Growth for my friend Chenell's community where I posted on LinkedIn for 40 days. Here's what I learned and what's next. Send your feedback at https://streamlinedfeedback.com ★ Support this podcast ★

    Stop Being the Bottleneck in Your Business

    Play Episode Listen Later Oct 6, 2025 28:55


    Can you really delegate out when you are your business? Don't people hire you to work with…well, you? That's the question Justin Moore and I wrestle with. We talk about the challenge of running personality-driven businesses, why it's so hard to step away, and how to build a company that serves your life instead of consuming it.Justin shares how he's built a coaching business with a team he trusts, why impact is his North Star, and the mindset shift that helped him let go of control. We also get real about balancing work with family time, the guilt that comes with stepping away, and why building a lifestyle business is just as valid as chasing a big exit.Things get real – it's something all business owners need to think about. Wondering how you can step away from your business? Take the Business Overwhelm Diagnostic.Top TakeawaysUse a North Star mission (like impact) to guide decisions about hiring, delegating, and growth.Letting go of control is a mindset shift—delegating doesn't dilute your business, it expands your reach.A lifestyle business is not a failure; you don't have to build for an exit if you love the work.Balancing work and family isn't about hacks—it's about daily choices to be present in the moment.Show NotesSponsor Magnet Podcast (hosted by Justin and me)Sponsor Magnet (Book)Creator WizardKey Person of Influence (Book by Daniel Priestley)Write Useful Books (by Rob Fitzpatrick)One to Many: The Secret to Webinar Success (by Jason Fladlien)CEX (Creator Economy Expo)Lulu (Publishing)What do you think? Send your feedback to streamlinedfeedback.com ★ Support this podcast ★

    When is it Time to Switch Tools?

    Play Episode Listen Later Sep 29, 2025 20:08


    It seems like every day there's a new tool designed to help us be more productive. They promise to help us to more, faster, better, with fewer resources. And it's easy to get shiny object syndrome. So how do you know when it's time to switch, or when it's a waste of time and energy?Luckily, as a chronic tool switcher, I've thought a lot about this very problem. And I have a framework to help you decide.We'll go through the 4 questions you should ask yourself when evaluating whether or not to switch. Then we'll apply these tests to case studies so you can see how they work with actual examples.Wondering if you should switch? Go to https://shouldyouswitch.com to apply this framework!What do you think? How do you decide when to switch tools? Let me know at https://streamlinedfeedback.com (00:00) - The Rapid Evolution of AI Tools (01:26) - Framework for Tool Switching (06:39) - Case Study: Dropbox to Google Drive (11:22) - Case Study: Cal.com to Calendly (13:30) - Case Study: Switching from Arc (18:30) - Final Thoughts on Tool Switching ★ Support this podcast ★

    I'm Creating a Paid Newsletter

    Play Episode Listen Later Sep 27, 2025 5:18


    I'm considering a membership again, but this one is different! I'm going to do a paid newsletter, powered by Memberful and Kit.  ★ Support this podcast ★

    Intentional Imbalance: Why Work-Life Balance is a Myth for Parent Entrepreneurs with Amanda Goetz

    Play Episode Listen Later Sep 22, 2025 43:31


    Running a business while raising kids feels impossible some days. Between checking emails at the playground and working after bedtime, it's easy to feel like you're failing at both. But what if there was a better way?Amanda Goetz has cracked the code on building an authentic business without the hustle culture nonsense. As a single mom of three who's built multiple six-figure income streams, she's learned that success isn't about doing more—it's about doing the right things at the right time.In this conversation, talk about her surprisingly simple systems that keep her business running while she stays present for her kids. Amanda shares the real strategies that work when you can't afford to waste time.But we also cover how to be authentic in an AI world, and she gives me the single best piece of advice I've personally gotten for how to balance both better.Are you worried about burning out? Take the Business Overwhelm Diagnostic.Show NotesAmanda GoetzOrder Toxic GritAmanda's Two-Do SystemFollow Amanda on LinkedInFollow Amanda on InstagramWhat do you think? Send your feedback to streamlinedfeedback.com ★ Support this podcast ★

    Happy Apple Christmas!

    Play Episode Listen Later Sep 19, 2025 5:35


    It's new iPhone Day! It was a big year for me as it was time to upgrade several of my devices. Here's what I got, and why.  ★ Support this podcast ★

    Kill Decision Fatigue with Simple “Recipes” for Your Business with Layla Pomper

    Play Episode Listen Later Sep 15, 2025 46:42


    Ever go to do something – a task for your business, yard work, cooking – and suddenly realize you're not sure where to start? It's not that you don't know what to do…you just need a little help organizing your thoughts. It would be a lot easier if everything is written down, step-by-step. That's where SOPs come in. Most solopreneurs think SOPs are only for big companies with teams of 50+. But the truth? Even if you're a business of one, SOPs (standard operating procedures) can save you time, reduce errors, and keep your business running smoothly—especially on the days when your energy or focus isn't there.In this conversation with Layla Pomper of ProcessDriven, we dig into how SOPs can simplify your work, help you automate and delegate, and even free up more headspace for the creative stuff you actually enjoy.Trying to figure out which SOPs you should create first? Take the Business Overwhelm Diagnostic.Top TakeawaysSOPs are like recipes—great for capturing details you'll forget in the moment and for keeping quality consistent.Writing down the process first makes automation or delegation way easier—and prevents wasted time tinkering.SOPs aren't about bureaucracy; they're about removing decision fatigue and protecting your creative energy.Show NotesLayla PomperClickUpAsanaMondayNotionTodoistZapierMakeMissiveGatherGoogle CalendarRiversideRSS.comTellaEcamm LiveWhat do you think? Send your feedback to streamlinedfeedback.com ★ Support this podcast ★

    Accidental Entrepreneur: Building a Business That Fits Your Life with Dylan Redekop

    Play Episode Listen Later Sep 8, 2025 46:08


    Ever stumble into entrepreneurship by accident? Dylan Redekop did — and he's built a business that lets him spend time with his family, stay fit, and still grow his newsletter. We get into freelancing vs. solopreneurship vs. contracting, why balance matters more than hustle, and the little systems that keep ideas from slipping through the cracks (while still allowing us to be present parents). Looking for a way to find balance to run your business and get the restorative time you need? Take the Business Overwhelm Quiz.Top TakeawaysFreelancer vs. Solopreneur: Freelancers sell their skills to other businesses, while solopreneurs often build a one-person business with products or services. Both models can work, but knowing how you identify helps clarify your work.Balancing Contract Work and Side Projects: Choosing projects that complement each other creates a symbiotic relationship instead of competing for time.Making Space for Hobbies and Health: Fitness, hobbies, and restorative time aren't luxuries—they're essential to being a better parent, partner, and business owner.Show NotesGrowth Currency (Dylan's Newsletter)Dylan Redekop on LinkedInGrowth in Reverse To Grow Your Newsletter, You Need to Have Unique Content with Chenell BasilioRethinking Our Relationship with Time and Money with Khe HyWhat do you think? Send your feedback to streamlinedfeedback.com ★ Support this podcast ★

    GAPS Framework: How to Build Space in Your Business

    Play Episode Listen Later Sep 1, 2025 11:58


    Ever feel like your business eats up every free moment? The truth is, you don't need Taylor Swift-level fame or Hormozi-style hype to succeed. What you actually need is space—room to create, promote, and step away without guilt.That's why I use the GAPS framework: Gear, Automations, Playbooks, and Support. It's the system that helped me reclaim 10–12 hours a week, even during one of the busiest summers of my life. In this episode, I break down how you can use GAPS to stop fighting with your tools, cut the manual busywork, and finally get your time back.Top TakeawaysFame hacks don't apply—your focus should be on knowing your audience, creating for them, promoting, and experimenting.The biggest bottleneck isn't knowing what to do—it's finding the time to do it.Gear: Invest in reliable tools so tech doesn't slow you down.Automations: Use tools like Zapier, Riverside, and Notion to handle repetitive tasks.Playbooks: Create simple SOPs so you or anyone else can follow the same steps every time.Support: Delegate to a VA, editor, or even students—don't try to do it all yourself.Show NotesWatch on YouTubeOverwhelm QuizRiversideRSS.comTella.tvEcamm LiveZapierNotionSamson Q2U Microphone ★ Support this podcast ★

    Don't Let AI Kill Personal Touch [Audio Note]

    Play Episode Listen Later Aug 29, 2025 6:44


    I've had a few conversations with parents lately about how it feels like our kids are being pushed through, "the machine." When we get that personal touch, it's notable — even unexpected. I fear AI is killing personal touch in the name of reach. If you want to stand out, keeping the personal touch is quickly becoming the easiest way. Have thoughts? Send feedback to https://streamlinedfeedback.comThis description was not written by AI. I'm going to stop doing that.   ★ Support this podcast ★

    Full-Time Job, Side Hustles, and Fatherhood: Can You Actually Do It All? with Matt Medeiros

    Play Episode Listen Later Aug 25, 2025 31:56


    What happens when you're a dad of 3, working a full-time job, and still running not one but two side hustles? That's the question I put to my friend Matt Medeiros — fellow podcaster, WordPress veteran, and all-around content machine.We talk honestly about what it takes to juggle parenting, work, and multiple projects without burning out (or completely losing your mind). From managing sponsorship revenue to choosing the right tools, to figuring out when to reinvest vs. cash out, Matt shares what's working for him — and where he's still figuring it out.If you've ever wondered how to balance family life while chasing creative business ideas, you'll take away some real strategies (and a few good laughs).Wondering how you can manage your time to find the perfect balance? Take the Business Overwhelm Diagnostic.Top TakeawaysCommon threads make side hustles sustainable – keeping your work, projects, and interests connected makes context-switching easier and prevents burnout.Don't turn every hobby into a business – it's tempting, but some things are better left as hobbies so you can actually enjoy them.Content creation is career insurance – podcasting, writing, or videos not only generate side income but also build a portfolio that makes you more valuable in the job market.The right tools save hours – Riverside, Descript, and Opus Clips help streamline production, while letting him focus on strategy instead of getting lost in the weeds.Show NotesGravity FormsThe WP MinuteThe Podcast SetupRSS.com DescriptRiversideOpus ClipsKit.com (formerly ConvertKit)GhostWhat do you think? Send your feedback to streamlinedfeedback.comContains affiliate links. ChatGPT helped with writing this description.  ★ Support this podcast ★

    Is Gemini the Best AI Chat Thing? [Audio Note]

    Play Episode Listen Later Aug 24, 2025 5:40


    I've been testing Gemini, ChatGPT, and Claude to see which one actually helps me. Claude felt forgetful, so I dropped it. ChatGPT is still great at structured stuff, like rewriting transcripts. But for things I didn't know how to start—like turning an outline into a flowchart or converting a school calendar into an ICS file—Gemini nailed it. My takeaway? AI shines when I need guidance and structure. When I'm just being lazy, it gives me junk and reminds me I should probably just do the work myself.Incidentally, ChatGPT did a better job at writing this summary… ★ Support this podcast ★

    How to Prevent Overwhelm in Your Business with the D.A.D. Framework

    Play Episode Listen Later Aug 18, 2025 20:42


    Sometimes running a business can feel a bit like the curse of Sisyphus — pushing a boulder up a hill, only to have it roll back down again. Futile labor…because we dared to find life's loopholes. But the difference between us and Sisyphus is we're not cured. And our problems are totally fixable.Today, I'm going to tell you about my D.A.D. Framework: how to Document, Automate, and Delegate your way out of overwhelm. Then I'll tell you about a resource to help you figure out where to start.What You'll Learn:Why running a business can make you feel like the mythical SisyphusThe three pillars of the D.A.D. framework and how to implement each oneReal automation examples that save hours without expensive toolsHow to delegate effectively (even with basic-level VAs)A 6-question diagnostic to identify where you're struggling mostWondering how the D.A.D. Framework can help you? Take the Business Overwhelm DiagnosticShow NotesLooking for help with business overwhelm? Check out The Control Room.Watch on YouTubeTake the Overwhelm Diagnostic: streamlined.fm/overwhelmEpisode 486 with Charlotte Crowder: streamlined.fm/486Send feedback: streamlinedfeedback.com ★ Support this podcast ★

    Stop Personifying AI [Audio Note]

    Play Episode Listen Later Aug 13, 2025 3:10


    I'm calling out something that's been bothering me since ChatGPT-5 launched - people are getting upset about AI "changing its voice" and referring to these tools as teammates. This kind of personification is dangerous because it gives AI agency it doesn't actually have. Just like you wouldn't call a hammer your teammate, we need to remember AI is simply a tool that gives statistically likely responses.This description was written by Claude AI. ★ Support this podcast ★

    My Complete Business Setup: All the Gear, Apps, and Tools I Use

    Play Episode Listen Later Aug 11, 2025 27:02


    Ready for the ultimate tech setup tour? After getting tons of questions about my gear and tools, I'm pulling back the curtain on EVERYTHING I use to run my business - from my $3000+ recording setup to the analog tools that keep me organized.In this comprehensive walkthrough, I cover my entire recording studio (Sure SM7B, RoadCaster Pro 2, Sony A6400), the software that powers my business (Kit, Notion, Todoist), my Spartan travel setup, and even my favorite pens and notebooks.Plus, I'll share why I'm considering going "AI vegan" and which tools are worth the investment vs. the ones you can skip.Whether you're building your own podcast setup, looking to streamline your solopreneur business, or just love geeking out over productivity tools, this episode has something for you.Are you overwhelmed by the number of tools you have? Not sure what you can eliminate vs. which you need? Get the, take the Business Overwhelm DiagnosticTop TakeawaysSeparate "business critical" software from nice-to-have apps - My core apps don't change super often. But there are a bunch I like to try and tinker with to see if they'll work better.Automation tools should enhance, not complicate your workflow - My change back to Zapier due to user-friendly troubleshooting and testing capabilities matter more than saving money when things break.Analog tools still have their place in digital workflows - Physical notebooks, quality pens, and handwritten planning complement digital systems by providing different cognitive benefits and serving as reliable backups when technology fails.Want the full list with links? Everything mentioned is at https://casabona.org/usesWhat's your essential business tool? Let me know at https://streamlinedfeedback.com (00:00) - Introduction (00:39) - Recording Setup: Microphone, Windscreen, and Boom Arm (03:38) - Software for Recording (09:24) - Simplified Travel Recording Setup (12:29) - General Hardware (15:30) - Business Software (19:16) - Essential Apps for Mac and iPhone (24:14) - AI Tools: ChatGPT, Claude, and Granola (25:00) - Analog Tools (26:17) - Final Thoughts ★ Support this podcast ★

    Can Your Business Survive Going ‘AI Vegan' with Joe McKay

    Play Episode Listen Later Aug 4, 2025 44:41


    I have a confession to make: I use my GPS every time I drive. It's not that I don't know where I'm going. It's that I've told myself, “the GPS knows more than me – it has traffic data!” Nick Bennett pointed out on LinkedIn that there was a time before GPS, when people knew how to read a map…or just get around. And that was a present in today's guest's mind when he made a big decision. Joe McKay is a LinkedIn Ghostwriter who used AI for everything…until the day he decided he'd go AI Vegan. Today we're going to talk about what it meant for his business and his mind, and if you should try it too. Want to go AI Vegan but worried you'll be even less productive? Take the Business Systems Diagnostic and let's see how we can fix your systems! Top Takeaways:Joe found that, after a while, he was more concerned with whether or not people could tell if his writing was AI-generated, and less about what his customers…and their audience…actually needed. AI gives us the ability to do more, faster. But you're making a choice – a bunch of prefab, low-quality stuff, or high-quality, hand-crafted work. But Joe and I have deeply considered what we're losing by outsourcing to AI. Much like exercise, you need to actually do the knowledge work for you to stay sharp. Is AI dulling the skills we've staked our business on?Show Notes:Joe McKay on LinkedInJoe's Beehiiv Nick's GPS post on LinkedInAm I Outsourcing My Brain to AI? [Audio Note]I want to hear from you! Send your feedback to https://streamlinedfeedback.com. *While I usually use AI to help me write the descriptions and takeaways, this time around, I decided to go AI Vegan, out of respect for Joe!  ★ Support this podcast ★

    What do I even do? [Audio Note]

    Play Episode Listen Later Aug 2, 2025 4:22


    I spent the week at the beach thinking about my signature framework, but honestly, I'm struggling to define what I really want to do and how I want to help people. Despite all the different ways I currently serve clients - from podcast coaching to building automations - I'm frustrated that I don't have a clear answer about my core purpose. I'm asking for your input: if we had coffee together for an hour, what would you ask me for help with professionally?Write in at https://streamlinedfeedback.com Episode description written by Claude AI ★ Support this podcast ★

    The 3-Minute Brain Dump That Transformed My Work-Life Balance

    Play Episode Listen Later Jul 28, 2025 25:26


    I used to lie awake at night thinking about tomorrow's tasks and couldn't be present with my family because my mind was stuck on work problems. Sound familiar? The game-changer wasn't better time management—it was creating clear boundaries between work mode and family mode.After years of working until the last possible second and then feeling mentally scattered during family time, I finally did something about it. Now I have a system that lets me be fully present with my kids while knowing nothing important will slip through the cracks.I'll walk you through my complete startup and shutdown routine system, from monthly planning all the way down to my daily brain dump.If you're tired of checking email at the playground or thinking about work during bedtime stories, this episode will show you exactly how to create the mental boundaries that actually work.Do you struggle to stop thinking about work when you're with your family? Take the Business Overwhelm Diagnostic and get the plan you need to fix it.Top TakeawaysCreate intentional day planning - Use a startup routine to decide what you'll accomplish before opening email or social media, preventing reactive scrambling through your inboxBuild context-switching boundaries - Startup and shutdown routines act as mental flags that signal when work begins and ends, especially crucial for home-based solopreneurs without commutesImplement a brain dump system - The most important habit is unloading everything from your mind at day's end so you can be fully present with family without worrying about forgotten tasksShow NotesFree Startup and Shutdown Routine TemplatesWatch on YouTubeObsidianTodoistWhisper MemosZapierChatGPTTodoist integration for ObsidianGoogle Calendar integration for ObsidianToggl plugin for ObsidianAmanda GoetzChris LemaHave questions, comments, concerns? Send your feedback to https://streamlinedfeedback.com ★ Support this podcast ★

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