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On todays episode I'm joined by the The Evil Bald Genius himself Mr Jon McCulloch. Jon is a marketing expert and sales and business development officianado, having written books and trained successful business owner worldwide on this stuff. With decades of experience, he is a practicing stoic, who was diagnosed with autism in adulthood. Known is best known for his no nonsense approach which cuts out the noise and nonsense in todays digital marketing age, allowing serious business owners to turn to Jon to get the answers nobody else is prepared to give them. But today's podcast goes far wider than this as we delve do deep dive into parenting and a whole load of other stuff. Expect to hear the importance of focussing on the good and learning from it, how people confuse vulnerability and strength as a virtue, how weak men create hard times, why people are getting boundaries and consequences with kids so badly wrong, why your job as a parent is to prepare your kids effectively for adulthood and not be their friend. Plus, much, much more!! Subscribe to my newsletter The Journey: https://thejourneynewsletter.beehiiv.com/subscribe X (formerly Twitter): https://twitter.com/guildofdads Instagram: https://twitter.com/guildofdads YouTube: https://www.youtube.com/channel/UCVprvVvTSe2DGM2N90-d3TA --- Send in a voice message: https://podcasters.spotify.com/pod/show/joe-horton/message
Join Vicky as she chats to her very very old mentor Jon McCulloch, aka the Evil Bald Genius, about how he's actually a very kind fluffy bunny and not at all evil, and also about his books. We dig into why he wrote his books and, crucially, how's he's using them to grow his business. So if you're writing a book you hope is going to help you grow your business, this is a must-listen episode. You'll get everything you need inside. Enjoy! Key Takeaways: [2:05] A little bit about Jon and his latest book! [3:45] What is Jon's book about? [6:10] Why did Jon want to write his book? [8:55] People who read your book tend to be better quality customers. [14:55] How does Jon plan on doing with the book? [19:55] Use your book as your business card. [26:05] Pick your social media platform of choice and just announce that you're giving away a free book! [32:15] When should you just quit? [36:10] Jon shares an inspirational story about his daughter. Mentioned in This Episode: Website Book Breakthrough Jam Podcast Subscribe on iTunes, Stitcher, and Overcast Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk MicroBook Magic Wellfedbusiness.com Wellfedbusiness.com/book ebg@evilbaldgenius.com
On today's podcast I talk about sales, and sales fuck ups with The Evil Bald Genius, a self proclaimed Grumpy and autistic husband, father, business owner, author, speaker, and fearless and outspoken small-business advocate. Jon McCulloch is a sales trainer who helps tradesmen attract the best clients at higher rates. And today's episode is a banger! You can find The Evil Bald Genius here: Twitter: https://twitter.com/jonmcculloch?lang=en His website: https://evilbaldgenius.com/ Remember to subscribe for more podcasts. Check out my latest courses on my website: https://www.uksmosthatedsalestrainer.com/ You can also subscribe to my YouTube channel: https://www.youtube.com/c/UKsMostHatedSalesTrainer Follow me on Linkedin: https://www.linkedin.com/in/benjamindennehy And see more exclusive content by subscribing here: https://uksmosthatedsalestrainer.substack.com/ --- Send in a voice message: https://anchor.fm/uksmosthatedsalestrainer/message
(ADVISORY: If you are easily offended this episode is not for you) Rick and Sam are joined by John McCulloch AKA "The Evil Bald Genius" to get some business advice. John has extensive History of delivering results for tradespeople all over the world. He also has a very inspirational story that he was kind enough to share.
The Evil Bald Genius, #JonMcCulloch, is a brick and mortar marketer whose opinions are frank, forthright and pointed. Don't listen if you are easily offended. He is on a mission to #SaveTheHighStreet. We discuss why brick and mortar marketers generally aren't very good at marketing and why they are leaving s***loads of money on the table, why they struggle to differentiate and why they are letting their market disappear from under them through lack of imagination and not doing even the basics of marketing. There is a little swearing so again, if you're offended by this, don't listen or if you do, please wrote in the comments to complain so I can tell you "I told you so". He is on the spectrum which gives him a refreshing honesty. He's not in business to pander to your whims or spare your feelings but to put cash in your bank account. Enjoy!
In this week's episode of the ‘Renegade Recruiter Unleashed' podcast, we hear from Jon McCulloch AKA The Evil Bold Genius. Jon is one of only and handful of people I actually listen to when it comes to marketing my business. He has been my personal business mentor for over six years now, and I can't recommend him highly enough. In this episode, he talks about his upcoming event with Dan Kennedy, email marketing and premier positioning strategies. All with the end goal and increasing the revenue and profits in your Recruitment or Search Business. Here's what You're Getting – In Your Face positioning strategies from the Evil Bold genius Why improving your marketing isn't necessarily the best way to grow your business revenue and profits How relentless, unforgiving follow-up guarantees an increase in sales (almost overnight) Push-pull marketing (Why you should be repelling people in order to attract your ideal clients) Why most people shouldn't have an opinion about what you do or how you do it in your business What to do with unwanted opinions Why offering discounts is destroying your business profits Jons “Pot O' Gold” event with Dan Kennedy And more About Jon McCulloch Jon McCulloch has been dubbed “The Evil Bald Genius” for reasons you'll find become clear as you immerse yourself in his work. But be warned — Jon's scathing and uncompromising style and language are for neither the sensitive nor the faint-hearted. In fact, he has something guaranteed to offend everyone. But that's OK, because Jon isn't in the business of winning friends and influencing people, not if it comes at the expense of hiding or obfuscating the truth about what it takes to succeed legally, morally, ethically, and entirely above board in business in today's dire economy, despite recession, bad government, and tight-fisted banks. So if you're looking to have your hand held and your fevered brow mopped with gentle, loving hands, you'd be best advised to avoid Jon and his work because you won't like it. On the other hand… if you're serious about increasing your sales by 100% or more within the next three months, you're prepared to roll your sleeves up and get stuck in to some seriously hard work, and you're not timid, faint-hearted, or unwilling to ruffle a few feathers, then Jon is well worth listening to. Who Is the Evil Bald Genius? Jon is a leading and controversial educator in Direct Response Marketing, a fearless and outrageously outspoken small business advocate, and the most expensive copywriter and marketing consultant in Europe so far as he knows (even if you're able to hire him at all, which is highly unlikely. He almost never opens up his Private Client List to new clients, and the ones already on it never leave). He lives in West Cork, Ireland, with Mrs EBG, his Jack Russell Terrier, Haggis, and an assortment of other dogs and cats. Show Notes [1:44] Just for anyone who doesn't know you can you give us a very brief background of who you are and what you do now. [3:45] For those that don't know could you just give us an overview of who Dan Kennedy is and why he's worth listening to. [6:50] Can you tell us something about you that most people don't know, so an interesting or funny story? [8:24] For you why are is email marketing so powerful? [16:56] How does regular emailing help with your positioning and pricing? [29:45] What would you say to clients who say, "My market won't pay a high rate or fee."? [38:26] Why is there so much reluctance? [43:55] What does a day (With Dan Kennedy) entail? [46:03] Tell us about your event that you're doing with Dan in March.
In this Episode the Evil Bald Genius comes face to face (well, Skype to Skype) with the one and only King of Joint Ventures, Marc Goldman (one of the guys who coincidentally kicked the EBG into the path he’s now on). As always… not for the stupid, lazy, or the faint-hearted.
Email marketing is one of the simplest, easiest, and quickest ways to increase your profits (literally) overnight. But you gotta do it the right way AND not let yourself get sucked into the 7 deadly email marketing myths. In this episode, The EBG will take you by the hand and walk you through the email marketing minefield and dispel those dumb myths forever. Learn more about the Evil Bald Genius and help yourself to his acclaimed free email series ’52 Ideas to Grow Your Business FAST’ here: http://www.evilbaldgenius.com
In this Episode you will discover the critical (and profitable) difference between Transactional and Transformational selling -- it's the difference that makes the EBG's retention rate in his high-end Elite Mastermind a staggering 92% over a 12-month period, compared to an industry average for the genre of maybe 40% (if you're lucky). For more info. about The Evil Bald Genius and to help yourself to his free "52 Ideas to Grow Your Business FAST" email series go here: http://www.evilbaldgenius.com
How hard you work in your business is nowhere near as important as what you work on - where you put your efforts and attention. In this episode, The EBG shares some simple but extremely powerful ideas with you about how to get the most out of what you do. For more about the Evil Bald Genius, go here: http://www.evilbaldgenius.com
Prompted by my first episode, some douchebag sends me hate mail. Oh, and how. Thing is, it's not just about being rude, crude, and obnoxious. Listen in, and you'll see why. Discover more about the Evil Bald Genius here: www.evilbaldgenius.com