Podcasts about transformational

In this episode, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, focusing on the shift from transactional to transformational relationships. They discuss how brands can build deeper, more meaningful partnerships with creators to enhance brand loyalty and effectiveness. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most health goals get framed as addition, like gaining energy or building more muscle.   A subtraction goal focuses on what disappears instead, like fewer pills or fewer doctor visits.   Subtraction goals are often easier to picture clearly than abstract addition goals like a number on a scale.   That clarity can create sharper motivation than a vague desire to gain something someday.   Rewriting a goal around what needs to disappear can reveal a stronger reason to stay committed. BOOK A CALL WITH PERRY: http://talktoperry.com TEXT ME: (208) 400-5095 JOIN MY FREE COMMUNITY: http://upsidedownfit.com The Legacy Continues with Syona: https://sharesyona.co/?url=perrytinsley RESOURCES Best Probiotic for Gut Health: https://bit.ly/probyo Best Focus & Memory Product: https://bit.ly/dryvefocus Daily Success Habits (Free Download): morningsuccesshabits.com WOW! You made it all the way down here. I'm seriously impressed! Most people stop scrolling way earlier. You officially rock, my friend.

Copying a friend's exact system rarely produces the same results, even when every step is followed correctly.   A system works because it fits the person who built it, including their schedule, preferences, and way of thinking.   Borrowing a workout plan or meal plan word for word skips the adjustment that actually made it effective.   A plan only becomes powerful once it fits the life of the person using it.   Small adjustments turn a borrowed system into one that actually works long term. BOOK A CALL WITH PERRY: http://talktoperry.com TEXT ME: (208) 400-5095 JOIN MY FREE COMMUNITY: http://upsidedownfit.com The Legacy Continues with Syona: https://sharesyona.co/?url=perrytinsley RESOURCES Best Probiotic for Gut Health: https://bit.ly/probyo Best Focus & Memory Product: https://bit.ly/dryvefocus Daily Success Habits (Free Download): morningsuccesshabits.com WOW! You made it all the way down here. I'm seriously impressed! Most people stop scrolling way earlier. You officially rock, my friend.

Visible proof of progress often shows up long before someone is ready to fully accept it.   Clothes get looser, numbers improve, and results become obvious, yet old habits and old self talk stick around anyway.   Admitting a change is real and permanent can feel riskier than staying in familiar, outdated patterns.   The gap between outside evidence and inside acceptance quietly delays the benefit of any real progress.   Closing that gap starts with one small, deliberate update instead of waiting for more proof to arrive. BOOK A CALL WITH PERRY: http://talktoperry.com TEXT ME: (208) 400-5095 JOIN MY FREE COMMUNITY: http://upsidedownfit.com The Legacy Continues with Syona: https://sharesyona.co/?url=perrytinsley RESOURCES Best Probiotic for Gut Health: https://bit.ly/probyo Best Focus & Memory Product: https://bit.ly/dryvefocus Daily Success Habits (Free Download): morningsuccesshabits.com WOW! You made it all the way down here. I'm seriously impressed! Most people stop scrolling way earlier. You officially rock, my friend.

A strong want on day one rarely stays that vivid without help.   Fading motivation usually has less to do with weak desire and more to do with a picture that quietly got buried under daily life.   Sticking with a goal has less to do with how badly someone wanted it on day one and more to do with coming back to the picture on purpose, again and again.   A daily thirty second habit can keep any goal from fading into the background. BOOK A CALL WITH PERRY: http://talktoperry.com TEXT ME: (208) 400-5095 JOIN MY FREE COMMUNITY: http://upsidedownfit.com The Legacy Continues with Syona: https://sharesyona.co/?url=perrytinsley RESOURCES Best Probiotic for Gut Health: https://bit.ly/probyo Best Focus & Memory Product: https://bit.ly/dryvefocus Daily Success Habits (Free Download): morningsuccesshabits.com WOW! You made it all the way down here. I'm seriously impressed! Most people stop scrolling way earlier. You officially rock, my friend.

Restricting food can feel like proof of discipline, which makes it hard to notice when it starts working against you.   Staying too hungry for too long drains the exact energy needed to actually finish a workout.   A simple shift toward eating enough, instead of eating as little as possible, can restore energy fast.   Results depend on fuel, not on how little a person is willing to eat.   Discipline and starvation are not the same thing, even when they feel identical in the moment. BOOK A CALL WITH PERRY: http://talktoperry.com TEXT ME: (208) 400-5095 JOIN MY FREE COMMUNITY: http://upsidedownfit.com The Legacy Continues with Syona: https://sharesyona.co/?url=perrytinsley RESOURCES Best Probiotic for Gut Health: https://bit.ly/probyo Best Focus & Memory Product: https://bit.ly/dryvefocus Daily Success Habits (Free Download): morningsuccesshabits.com WOW! You made it all the way down here. I'm seriously impressed! Most people stop scrolling way earlier. You officially rock, my friend.

Here at Calvary, the next generation is our priority. Each year, we set aside a Sunday to feature our Young Communicators as they share God's Word with our church family. This weekend, we heard from seven outstanding student speakers, including Danny Fernandes who teaches us that the Bible transforms our lives by teaching, correcting, and shaping us into the people God created us to be as we faithfully spend time in His Word.

Worrying about tomorrow can feel productive, even though it rarely changes anything.   Running future scenarios in your head drains energy meant for the task right in front of you.   Real planning reaches a conclusion, while worry loops the same question without ever answering it.   Setting a future worry aside until it actually arrives frees up focus for today.   One small shift in attention can make the present moment far more manageable. BOOK A CALL WITH PERRY: http://talktoperry.com TEXT ME: (208) 400-5095 JOIN MY FREE COMMUNITY: http://upsidedownfit.com The Legacy Continues with Syona: https://sharesyona.co/?url=perrytinsley RESOURCES Best Probiotic for Gut Health: https://bit.ly/probyo Best Focus & Memory Product: https://bit.ly/dryvefocus Daily Success Habits (Free Download): morningsuccesshabits.com WOW! You made it all the way down here. I'm seriously impressed! Most people stop scrolling way earlier. You officially rock, my friend.

If you want a new habit, you might gear up to totally change your whole life but that's often not necessary. What's mot important is that you start showing up consistently. I love Jame's Clear's Atomic Habits and think it's a game-changer to create a new operating basis in life!  Join us HERE to watch the FREE Feng Shui Decluttering Workshop and learn about Beyond Decluttering: https://www.fengshuimagical.com/the_professional_decluttering_workshop  

Frederick Christian Fellowship Church is a non-denominational church where all people, regardless of where they are on their spiritual journey, are welcome to learn about God and how to have a relationship with him. As a Christ-centered, Bible-believing church, we exist to help people reach their full redemptive potential in Christ. ___ Subscribe to our channel for fresh daily content to keep you connected and inspired all week long. ____ Tap here to give: https://pushpay.com/g/fcfchurch?nt=YouTube&lang=en&src=pcgl ____ FCF Church Service Times: • Online: Sunday's at 9:15 AM and 11:15 AM ____ FOLLOW US Website: http://fcfchurch.com FCF Church Facebook: https://www.facebook.com/fcfchurchfrederick FCF Church Instagram: https://www.instagram.com/fcfchurch/

Message from morning service - Church on the Hill, San Jose, CA

Monday is not magic and it never was. Waiting for a clean slate to restart a healthy habit only stretches out the slip. This quick episode reframes what a true restart looks like and why the next meal or the next ten minutes matter more than the calendar. One simple action step makes the comeback immediate instead of delayed. BOOK A CALL WITH PERRY: http://talktoperry.com TEXT ME: (208) 400-5095 JOIN MY FREE COMMUNITY: http://upsidedownfit.com The Legacy Continues with Syona: https://sharesyona.co/?url=perrytinsley RESOURCES Best Probiotic for Gut Health: https://bit.ly/probyo Best Focus & Memory Product: https://bit.ly/dryvefocus Daily Success Habits (Free Download): morningsuccesshabits.com WOW! You made it all the way down here. I'm seriously impressed! Most people stop scrolling way earlier. You officially rock, my friend.

The first few days of any new health routine are the most fragile stretch of the whole journey.   The proof has not shown up yet and the doubt is at its loudest right there at the start.   Every day you show up in the beginning builds early evidence that the new routine belongs in your life.   The people who make it past the beginning are rarely the most motivated on day one.   They are the ones who showed up on day two when the novelty faded and again on day three when the first excuse arrived.   Getting through those early days intact is the whole foundation. BOOK A CALL WITH PERRY: http://talktoperry.com TEXT ME: (208) 400-5095 JOIN MY FREE COMMUNITY: http://upsidedownfit.com The Legacy Continues with Syona: https://sharesyona.co/?url=perrytinsley RESOURCES Best Probiotic for Gut Health: https://bit.ly/probyo Best Focus & Memory Product: https://bit.ly/dryvefocus Daily Success Habits (Free Download): morningsuccesshabits.com WOW! You made it all the way down here. I'm seriously impressed! Most people stop scrolling way earlier. You officially rock, my friend.

Telegram Channel: https://t.me/orokpomichaelYoutube Channel: https://www.youtube.com/@ApostleOrokpoMichael

Telegram Channel: https://t.me/orokpomichaelYoutube Channel: https://www.youtube.com/@ApostleOrokpoMichael

More information was never what was going to create change.   At some point the knowledge is already there and the gap becomes about doing something with it.   The body responds to movement and action.   Reading and researching feel productive but produce zero physical results on their own.   One action taken today teaches the body more than any amount of preparation ever could.   The searching has to stop before the doing can start. BOOK A CALL WITH PERRY: http://talktoperry.com TEXT ME: (208) 400-5095 JOIN MY FREE COMMUNITY: http://upsidedownfit.com The Legacy Continues with Syona: https://sharesyona.co/?url=perrytinsley RESOURCES Best Probiotic for Gut Health: https://bit.ly/probyo Best Focus & Memory Product: https://bit.ly/dryvefocus Daily Success Habits (Free Download): morningsuccesshabits.com WOW! You made it all the way down here. I'm seriously impressed! Most people stop scrolling way earlier. You officially rock, my friend.

Telegram Channel: https://t.me/orokpomichaelYoutube Channel: https://www.youtube.com/@ApostleOrokpoMichael

UK Investor Magazine sits down with Kevin Limn, CEO of Adsure Services, to unpack a transformational strategic update that sets out the group's ambition to become a leading cluster of specialist professional services businesses across the UK, powered by its own AI technology.Learn more about Adsure Services here. In this interview, Kevin explains how Adsure plans to build on the foundations of its established subsidiary TIAA Limited, a B Corp-certified business with more than 30 years of trusted advice and assurance work across the UK public sector. He sets out the firm's vision for diversified growth, the role of selective acquisitions alongside organic expansion, and how proprietary AI could become a value driver in its own right.Kevin also discusses TIAA Insight, the AI technology developed with the University of Essex through an Innovate UK Knowledge Transfer Partnership, and why management is exploring a dedicated AI services subsidiary to leverage the technology across the group and help power the acquisition strategy. Hosted on Acast. See acast.com/privacy for more information.

Graham Richardson, CFO of Faraday Copper (TSX:FDY – OTCQX:CPPKF), joins me to provide a big picture overview of the key exploration and development objectives and shifting workstreams now that Faraday has entered into a non-binding letter of intent for the proposed acquisition of BHP's San Manuel Property, adjacent to their Copper Creek Project in Arizona.   This is truly a transformational transaction, which once closed, consolidates two adjacent and complementary assets in the heart of the Arizona copper corridor, at a time when sourcing of critical minerals within the USA is essential. We discuss how combining the historic open pit San Manuel Mine and robust Kalamazoo underground assets with Copper Creek Project's at-surface open pit breccias and underground porphyry assets at American Eagle and Keel creates a multi-asset copper district in the USA; and one of the largest undeveloped copper projects in North America.   Strategic Rationale Significant resource potential: The combined project would have the potential to become a multi-generational copper district delivering made-in-America copper. Accelerates pathway to production: Opportunity to leverage the private land position of San Manuel to facilitate the potential for expedited copper cathode production from the combined projects. Flexibility through private land and infrastructure: Additional ~27,000 acres of private land for site facilities and access to existing regional infrastructure, including road, rail, gas and power. Centralizes infrastructure and reduces environmental footprint: The proximity of Copper Creek and San Manuel allows for the potential to leverage existing infrastructure and for future facilities to be shared between the projects, reducing the overall environmental footprint while enhancing capital efficiency. The combined assets offer potential for project staging: Prioritization of copper cathode production, followed by open pit sulphides before development of underground operations. BHP to become a strategic shareholder: BHP to join the Lundin Group as a strategic shareholder of Faraday to deliver USA copper supply through a consolidated district.   Phase 4 drilling at Copper Creek will be factored into an updated copper Resource Estimate, which will be paired with upcoming confirmation drilling of the San Manuel historic resource.   This will set up a wrapping economics around the Phase 1 open pit development at both projects into a combined approach, and will be combined with other data-collection and metallurgical studies.  The Phase 1 open pits will then fund the eventual development into the underground resources at Kalamazoo, and eventually American Eagle and Keel.   The Company is well-funded to deliver on its key milestones and benefits from a growing management team and board of directors with senior mining company experience and expertise to deliver on the pathway from development into production.   If you have any questions for Graham regarding Faraday Copper, then please email them to me at Shad@kereport.com.   In full disclosure, Shad is a shareholder of Faraday Copper at the time of this recording, and may choose to buy or sell shares at any time.   Click here to view the latest news from Faraday Copper   For more market commentary & interview summaries, subscribe to our Substacks:   The KE Report: https://kereport.substack.com/ Shad's resource market commentary: https://excelsiorprosperity.substack.com/     Investment disclaimer: This content is for informational and educational purposes only and does not constitute investment advice, an offer, or a solicitation to buy or sell any security. Investing in equities and commodities involves risk, including the possible loss of principal. Do your own research and consult a licensed financial advisor before making any investment decisions. Guests and hosts may own shares in companies mentioned.    

Master the new Microsoft Marketplace ecosystem. Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ Discover the tectonic shifts happening within the Microsoft ecosystem as Cyril Belikoff and Jon Yoo dive deep into the unification of the Microsoft Marketplace and the explosive rise of AI-driven commerce. This comprehensive discussion explores how the marketplace is transitioning from an incubation island to the mainland of Microsoft’s go-to-market strategy, allowing partners to tap into massive Azure consumption commitments. Learn how product-led growth, AI agents, and optimized digital flows are replacing traditional sales motions, making cloud marketplaces the default engine for scaling revenue in 2026 and beyond. https://youtu.be/cAeSIEXbnNo Key Takeaways Microsoft unified its various marketplaces into a single digital flywheel for customers to discover, try, and buy applications. Applications, such as Copilot certified agents, are contextually surfaced directly within Microsoft products to meet users in their flow of work. Customers are making massive Azure commitments, and purchasing full software stacks through the marketplace retires those commitments entirely. Cloud marketplaces have evolved from a secondary channel into the default go-to-market engine with triple-digit revenue growth. Partners must shift from deal-led transactions to product-led growth by optimizing their digital marketplace listings for AI and search engines. The future of software procurement will increasingly involve AI agents acting on behalf of organizations to seamlessly integrate multiple smaller applications. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags: Microsoft Marketplace, Azure commitments, AI agents, Frontier transformation, M365 Copilot, Foundry, digital flywheel, co-selling, product-led growth, ecosystem shift, SaaS distribution, REO, resale enabled offer, listing optimization, search engine optimization, agentic commerce, cloud go-to-market, revenue recognition, multi-party private offers, Hyperscalers Transcript: Cyril Belikoff and Jon Yoo Audio Podcast [00:00:00] Cyril Belikoff: Why do you have to outsource this or create this vi? Just edit the video right there yourself. Like why do you have to just go do the, as a marketer you want to create a beautiful piece of content, just go and create it. ’cause it can create it for you. Now [00:00:13] Jon Yoo: you can feel it happening. The ecosystem is shifting beneath us, the way Hyperscalers are partnering. [00:00:19] Jon Yoo: How AI is remaking the channel and what it means to win in 2026. [00:00:25] Vince Menzione: Welcome to The Ultimate Partner Podcast. I’m Vince Manzione, your host. [00:00:30] Jon Yoo: We just wrapped up two days in Bellevue with some of the sharpest partner leaders in the business, and what we heard wasn’t incremental, it was tectonic. In this series, we’re going deeper into these conversations, the insights, the frameworks, the real movement we’re seeing in this market right now, because being in the room changes everything and we’re bringing that room to you. [00:00:55] Vince Menzione: And I am thrilled actually for this next one. Uh, I’ve had this opportunity to spend a little bit of time with this gentleman before, and welcoming him back is a pleasure and an honor. Cyril Beov, the vice president. I’m gonna botch up your title ’cause I always say marketplaces, but it’s much more than that. [00:01:14] Vince Menzione: So come on up, zero. And we’re gonna have a conversation and Cyril is amongst other things at Microsoft. Good to see you, sir. Yeah, [00:01:24] Cyril Belikoff: you too, [00:01:25] Vince Menzione: uh, is responsible for the, the Microsoft marketplace. [00:01:29] Cyril Belikoff: Are these your notes here? [00:01:30] Vince Menzione: These are, um, what is that? Yeah, these is gonna be our, our questions, so we, yeah, I, I need help sometimes so prompting, but, uh, so great to have you. [00:01:38] Vince Menzione: So just for purposes of title and context, ’cause your role is much bigger than just marketplace. Yeah. And we’re, we’re gonna sit down and John, is this me? Yes. And then John’s gonna join us. [00:01:47] Cyril Belikoff: Okay. Great. [00:01:48] Joe, [00:01:48] Vince Menzione: well, we’re gonna get started and start having a conversation. And we’ve, we’ve done some of these things before. [00:01:53] Vince Menzione: I’ve, I’ve had, you had me on your stage Yes. In your event at Alyssa Taylor’s event. [00:01:57] Cyril Belikoff: Yes. [00:01:58] Vince Menzione: And then, uh, we’ve, we’ve done some nice things together on stage, both at, at our event in Redmond last year. Yes. Then at our big, uh, ignite breakfast back [00:02:07] Cyril Belikoff: and forth, we had Vince come to our wider org and sort of, uh, I got to do the reverse. [00:02:13] Cyril Belikoff: And so interview him in front of a bunch of, uh, 500 marketers on what do we have to think about for partners. And so he gave us sort of the what’s going on in the partner ecosystem, how to think about it as we think about it, our marketing. [00:02:26] Vince Menzione: And I tried to be candid and represent this group. [00:02:28] Cyril Belikoff: Yeah, that’s great. [00:02:29] Yeah. [00:02:30] Vince Menzione: Was wonderful. Thank you for doing that. [00:02:31] Cyril Belikoff: Yeah. [00:02:32] Vince Menzione: You, you work, you work in an amazing organization. Um, I’ve known Alyssa for many years as well, and you’re an incredible leader. And I just, I wanna frame this maybe with a conversation about, ’cause we’re gonna talk about what’s changed, but, but I think it’s still important for everybody in the room to understand what you did and what your team orchestrated around market. [00:02:52] Cyril Belikoff: Yeah, [00:02:52] Vince Menzione: because it was fragmented, it was in different organizations, it felt very dis disorganized, I guess. Yeah. For lack of a better word. [00:02:59] Cyril Belikoff: Yeah. Thank you. Um, essentially we took it from incubation Island to the mainland Microsoft. I love it. Uh, GTM [00:03:07] Vince Menzione: Yeah. [00:03:07] Cyril Belikoff: Is the simplest way to think about it. Um, and, uh, come September last year now, uh, we unified the, the, the, the many marketplaces. [00:03:19] Cyril Belikoff: Uh, whether it was an Azure marketplace or AppSource and others, and we created the new Microsoft marketplace. Yeah. So one single place for customers to come, discover, try, buy, and for partners, software companies and other NSIs to put their wares up. And, uh, it was the first step in a vision for us to create this digital flywheel for us to bring our customers and our partners together in a more, you know, automated way. [00:03:47] Vince Menzione: Which it, it sounds crazy when you think about it, right? Microsoft has always been like the partnership leader, the leader in the technology, and to have fragmented marketplaces before, right? Yeah. And so what clarity to bring that all together. [00:04:00] Cyril Belikoff: Yeah. It was a big, it was a big step for us and I think what we realized is that customers and partners were saying, Hey, uh, it’s all one place. [00:04:07] Cyril Belikoff: If I’m looking for a SaaS application or an agent or, and plug into teams or whatever it is. I just want to get it all in one spot. Uh, and, uh, and then we need you to connect us to your channel. [00:04:21] Vince Menzione: Yes. [00:04:21] Cyril Belikoff: Uh, and your partners and, uh, can you build out, you know, partner capabilities for that Connects channel to software companies, to, to customers in a digital flywheel way. [00:04:30] Cyril Belikoff: Um, one of the things we actually also announced at that time was this concept of what we call. The marketplace framework. So it’s not just the fact that we have this digital experience or web experience, but that, um, applications that go into the marketplace, depending on the type of applications they get contextually surfaced within Microsoft products. [00:04:53] Vince Menzione: Okay. [00:04:53] Cyril Belikoff: And so if you’re, [00:04:54] Vince Menzione: explain that for this Yeah. For me and for this crap. [00:04:57] Cyril Belikoff: Yeah. So if you are a, um, if you’re a co-pilot certified agent. M 365 copilot agent, you’ll be in the marketplace, but you’ll also be automatically surfaced inside the M 365 copilot, um, product. [00:05:11] Vince Menzione: Nice. [00:05:12] Cyril Belikoff: Same for, uh, large language models in foundry, add-ins in teams, those sort of things. [00:05:18] Cyril Belikoff: ’cause it’s one thing to be where people go to discover Tribu, but users also go into these stores, whether it’s a developer user or an end user. They go in the flow of their work and they want to move quickly. Yes. And so, uh, so they have access. We think that’s very attractive. And the feedback was, Hey, that’s quite differentiated. [00:05:35] Cyril Belikoff: ’cause we have, uh, hundreds of millions of customers in these products every day. [00:05:39] Vince Menzione: Yes. [00:05:39] Cyril Belikoff: And so giving our customers access, our partners access to it and improving their customer experience, um, has worked out well. [00:05:47] Vince Menzione: And something else you did too, because at one point, you know, we were talking about co-selling and single-threaded. [00:05:53] Vince Menzione: And Microsoft has this incredible ecosystem and channel. [00:05:57] Cyril Belikoff: Yes. [00:05:58] Vince Menzione: And it, it was totally disconnected from the whole marketplace strategy, right? Yes. Yeah. [00:06:03] Cyril Belikoff: Yeah. So we, uh, um, we launched, I think in, uh, sorry. At that time in September, we launched five of our largest distributors who were also federating the Microsoft marketplace into their marketplaces. [00:06:16] Cyril Belikoff: And then in the November timeframe at Microsoft Ignite, we launched resale enabled offer [00:06:23] Vince Menzione: RO, [00:06:23] Cyril Belikoff: which is REO, which is a new capability that is proven extremely popular, that connects the software company and the reseller, you know, um, to go and do more deals at scale faster. So [00:06:36] Vince Menzione: we have, we have four of the Es in the room, [00:06:38] Cyril Belikoff: right? [00:06:38] Vince Menzione: Some of the four at the top. Five or six. And then also one of your largest resellers software, one is here as well. [00:06:45] Cyril Belikoff: Yeah. Great. [00:06:46] Vince Menzione: Yeah. [00:06:47] Cyril Belikoff: Great. So it’s, uh, we’ve been busy. [00:06:48] Vince Menzione: Yeah. [00:06:49] Cyril Belikoff: Yeah. Like I said, um, uh, much more work to do. But we are moving from like this incubation project to mainland get it integrated into our core customer, go to market, uh, so that our, uh, software companies and partners have access to those customers. [00:07:03] Cyril Belikoff: And then integration, uh, with the channel. So [00:07:06] Vince Menzione: it’s been a lot happening these last 12 months. Uh. Then Frontier, let’s talk about Frontier. That’s another piece of this. [00:07:14] Cyril Belikoff: Yeah. I’m sure Steven touched on, uh, frontier Transformational or becoming Frontier or Frontier Firm. So probably not helpful to me rehash that. [00:07:23] Cyril Belikoff: I think in general. If you go to a Microsoft discussion or session and you don’t hear about frontier or Frontier transformation, please like, raise your hand and give feedback because that is, um, [00:07:34] Vince Menzione: I kept away from the word frontier with Steve. We were talking about it, but we weren’t using the term frontier. [00:07:38] Vince Menzione: Yeah. ’cause I feel like it gets overused. It’s, [00:07:40] Cyril Belikoff: yeah, it does. It’s, it’s sort of, um, what we try to do with it is articulate it in a way that it’s not just about AI for AI’s sake. [00:07:48] Vince Menzione: Yeah. [00:07:48] Cyril Belikoff: But it’s AI based on what the customer outcome is trying to, what the customer is trying to achieve on their outcome. Um, and so as part of that, of course, you know, agents, AI applications is a big part of what’s driving customers’ capability of, uh, to become frontier. [00:08:05] Cyril Belikoff: And, uh, the marketplace is part of that. ’cause they can either custom build that. Uh, or they can, you know, buy off the shelf, right? Uh, or, and actually in Combin they do mostly they do both, right? And so, um, in order to accelerate their ability to become more frontier, we have these, uh, partners that build, uh, third party solutions through a marketplace. [00:08:27] Cyril Belikoff: And then, uh, uh, those same partners or others that build bespoke solutions around that. So, um, a lot of momentum around, uh, AI apps and agencies, as you can imagine. Um, we have, I think, 5,000 plus AI apps and agents. [00:08:43] Vince Menzione: I was gonna ask you what you’re focused on now, but you, I think you’re tying into this now already. [00:08:47] Cyril Belikoff: Yeah. Um, so of course that’s important. [00:08:50] Vince Menzione: Yeah. [00:08:50] Cyril Belikoff: But really for us it’s about doubling down on driving customer, customer demand. How do we merchandise the right things that customers are looking for? How do we, uh, accelerate any of our flows? Like we will spend hours just looking at like the flow of one scenario. [00:09:07] Cyril Belikoff: Where is it getting stuck? How do we improve it? Um, and then how do we connect it to the channel? And, and what, what more things can we do like EO or multi-party private offers and the like, and we have. Probably an announcement a month in the next three or four months. [00:09:24] Vince Menzione: Oh, come on. Let’s, [00:09:24] Cyril Belikoff: that will, [00:09:25] Vince Menzione: I know, I know it’s early. [00:09:26] Vince Menzione: I know it’s early, but you, you’ve got some, I know you’ve got some things. Think [00:09:29] Cyril Belikoff: about the customer experience. Think about the channel integration and dream about [00:09:33] Vince Menzione: what maybe more of a global scale with some of the offerings, maybe, maybe. Um, so, you know, I, so I, the earnings, we talked about the earnings with Steven, but I thought that there was a very compelling number around the commitment number. [00:09:46] Vince Menzione: Yes. You and you run your Azure as part of your remit. We didn’t go through your entire remit. [00:09:50] Cyril Belikoff: Yep. [00:09:51] Vince Menzione: It’s not just marketplace. You also, you also own the Azure number. [00:09:53] Cyril Belikoff: Yep. [00:09:54] Vince Menzione: Let’s talk about that. [00:09:55] Cyril Belikoff: Yeah. Um. You know, it’s, it’s exciting times for customers. They want to do things not only with us, but with everyone in the room. [00:10:04] Cyril Belikoff: Um, and they are making very large commitments, huge commitments over the next two to three years to spend on Azure. Um, and so it’s now our joint jobs to go and help them identify the right business outcome and go and, you know, consume that commitment. It is just a commitment. It’s not actual. Consumption. [00:10:27] Cyril Belikoff: Yes. And so it’s all of our jobs to take advantage of that. The, the customers are saying, Hey, we have line of sight to the types of things we want to go do over the next two to three years. Uh, probably not everything is, you know, i’s dotted and t’s across, but they have line of sight to most of it. Um, and how do we go help them drive that? [00:10:46] Cyril Belikoff: Um, and so from an Azure perspective, obviously that’s very encouraging for us. It, it allows us to. Invest in more data centers and more capacity that we are doing as fast as we can. Um, and then, um, and then of course on marketplace, the marketplace can retire. [00:11:04] Vince Menzione: That’s [00:11:04] Cyril Belikoff: that Azure commitment. That’s, [00:11:05] Vince Menzione: I wanted to make sure [00:11:06] Cyril Belikoff: people understand that the, in fact, not only the Azure component from the marketplace, but the full software stack from the partner, uh, the software company retires the Azure commitment. [00:11:17] Cyril Belikoff: So if it’s. Uh, I’ll make it up if it’s, uh, a hundred bucks and it’s 50 50, it’s not 50 50, but, um, I won’t disclose any percentages, but let’s say it’s 50 50, it’s much more for the software company, by the way. Um, if it’s 50 50, it’s not just like the $50 for Azure that gets retired. It’s the entire a hundred dollars that gets retired on the customer commitment, commitment, which is great for the software company. [00:11:39] Cyril Belikoff: It’s also great for the customer that they can, you know. Bring that through, uh, to, uh, to their Azure commitment. And we do the same thing with our sellers. So the marketplace sales retire our sellers compensation. So we’re like checking every box so that there’s no friction in the system. So that, so the partner, the customer, our sellers, they’re all juiced to go and. [00:12:03] Cyril Belikoff: Deals with marketplace. [00:12:04] Vince Menzione: I, I hope everybody un understand. I mean, I understand this. I hope everybody else understand this too. ’cause I, I was, watch, you know, I, I, I watched LinkedIn and I see people post things and somebody made a comment about how difficult it was to use Microsoft Portal. And I was thinking to myself, do you realize that there’s, I’ll say 150 billion, but it’s probably a bigger number than that. [00:12:22] Vince Menzione: That’s a total addressable market available to you if you’re a Microsoft partner. You can access these customer commitments. [00:12:30] Cyril Belikoff: Oh yes. [00:12:30] Vince Menzione: If you bring your product on Mark over 400 now [00:12:32] Cyril Belikoff: Yeah. [00:12:33] Vince Menzione: You bring your product into the marketplace, you have access and the customer can retire that commitment. [00:12:38] Cyril Belikoff: Yeah. [00:12:39] Vince Menzione: Without having to justify a new cost justification. [00:12:41] Cyril Belikoff: Yeah. They don’t have to go to procurement. They don’t have to. Yeah. [00:12:44] Vince Menzione: Yeah. I mean, it’s a huge opportunity. [00:12:46] Cyril Belikoff: Yeah. [00:12:46] Vince Menzione: So, um, so you’ve been focused on quite a bit. We wanted to invite John on stage. [00:12:53] Cyril Belikoff: Great. [00:12:53] Vince Menzione: John, you from Sugar is here. Where’s John? Is John in the house? Where’s John? [00:12:57] Cyril Belikoff: There he is. [00:12:58] Vince Menzione: Who’s also an expert in Marketplace. [00:13:00] Vince Menzione: A great friend of Ultimate Partner. Great. Hey, how’s it going? He’s a great partner of Ultimate Partner. Great to see you, sir. All the way from San Fran. Oh, actually we’re on your side of the coast, so, uh, it’s long. He looks [00:13:12] Jon Yoo: cooler than us [00:13:12] Vince Menzione: though. He, he always looks cool. I said that about time. [00:13:15] Jon Yoo: You know, I gotta be comfortable. [00:13:16] Jon Yoo: I gotta be comfortable. [00:13:18] Vince Menzione: So John, good to, good to have you. You’re thanks for having us. You guys are like, every time I see a post from you, you’re moving into a new office space ’cause you’ve outgrown your office space. [00:13:26] Jon Yoo: Yeah, we’re, we’re really excited about the new office. We have hvac, which is a, a big, big, uh, it’s a big thing. [00:13:31] Jon Yoo: Improvements, high ceilings, you know, the whole works h help [00:13:36] Cyril Belikoff: sometimes. Yeah, [00:13:37] Jon Yoo: yeah, yeah, yeah. We, we have our, uh, office opening party if anyone’s an SF on Ally first. [00:13:41] Vince Menzione: Nice. Nice. Yeah. May, may, May 21st. May 21st. That’s right. Well, so, so you’ve been, you’ve had like a front row seat to all of this. I would love to get your perspective on what you’re seeing across partners and what’s changed over the last 12 months. [00:13:55] Jon Yoo: Yeah, so, uh, for those that don’t know, um, sugar is a, uh, a revenue platform for cloud marketplaces and co-selling. Um, so we partner very closely with Microsoft as well as either hyperscalers and other marketplaces like Snowflake, Alibaba, et cetera. And what we, what, what I’m seeing is a couple things. One marketplace is becoming a default to go to market engine. [00:14:17] Jon Yoo: So, you know, I think a lot of people see the stats about how the, the GMV, so, you know, the, the throughput through these marketplaces have been doubling. We’re seeing that in our data as well. So we’re seeing triple digit revenue growth from marketplaces. We’re seeing companies who, you know, maybe the earlier end of marketplaces were infra platform layer of software that used to really adopt it. [00:14:37] Jon Yoo: Now you’re seeing. You know, explosion in a business application layer of companies as well. And so that’s super exciting. I’d say the second piece is channel players are getting more and more involved. Um, I think, you know, I’m the Silicon Valley SaaS bubble, uh, or the AI bubble, so to speak. And I didn’t know as much about the channel world and even these big AI companies. [00:14:59] Jon Yoo: I mean, you’re seeing unprecedented, unprecedented demand, uh, for these, you know, LMS or these AI biz apps. And despite that, they are really working with a partner ecosystem because you’re realizing that most of the world do not really know how to adopt ai. Yeah. And they’re really leaning on expertise. [00:15:18] Jon Yoo: And these AI companies, AI native companies, are looking to channel partners who have these. You know, relationships with their end buyers on how to deliver change managements, how to deliver enablement, not just a system integration site. [00:15:32] Vince Menzione: And they’re also looking to the platform or platforms in the case, Microsoft here also. [00:15:36] Vince Menzione: Right. Which, because like what, where am I gonna do just go out and buy philanthropic or Claude or whatever? I need that to be integrated into my enterprise as well. Right, exactly. [00:15:46] Jon Yoo: So we’re definitely seeing like more adoption of Microsoft Foundry, for example, as people think about security and governance and whatnot. [00:15:52] Vince Menzione: Yeah. Very cool. Any comments on, on? [00:15:55] Cyril Belikoff: Yeah, that makes absolute sense. It’s, uh, um, you know, lots of layers to AI from data. The a, the AI layer itself, the application layer, uh, and innovations happening at all of those pieces of the stack. Um, and so when a software company is trying to, you know, uh, modernize their thought process or build new. [00:16:19] Cyril Belikoff: They ha they have to think about all of those components. Foundry obviously is the AI layer and it provides them with capability to be agile and move quickly and do compliance and, and snap into an organization’s, um, architecture. But it’s the same applies to data, like how it’s fine to have AI but doesn’t, doesn’t do anything without data. [00:16:40] Vince Menzione: Right. [00:16:40] Cyril Belikoff: And so then how do they get data in the cloud? Um, uh, [00:16:44] Vince Menzione: and then how do you security [00:16:45] Cyril Belikoff: govern and govern, right? And how you secure govern, you know, all those sort of things. So obviously we have first party experiences, but they have partners with, um, their own solutions. They’re built on top of, [00:16:53] Vince Menzione: yeah. [00:16:53] Cyril Belikoff: Those Microsoft layers. And, uh, you know, like John says, lots of momentum. [00:16:58] Vince Menzione: So let’s talk about the maturity curve. Like walk us through it. Where do you see partners in this room sitting today? And what does it take to move for them to move to the next stage? Like, what would be your guidance for, for this group? [00:17:11] Jon Yoo: So, you know, we, we work across the entire spectrum of companies. You know, we work with the, the largest enterprises who’ve done billions through these marketplaces like Snowflake, workday, to leading AI companies like Glean or OpenAI, uh, to earlier stage startups who are completely new to marketplaces and really look for, for guidance around what do I do in my first 90 days? [00:17:33] Jon Yoo: How do I get the attention of Microsoft sellers, or how do I. Optimize my marketplace operations so that we can be discovered, uh, really easily on Microsoft Marketplace and others. And the, the way that I think about it is companies first come on, because it is buyer driven oftentimes. So, I mean, that’s just the truth of the nature of you have these big enterprises that want to, you know, burn down their Mac agreements, for example, and that’s how they get started. [00:17:59] Jon Yoo: And or a, a as like this whole space maturing, you’re seeing. A new CRO come in and they’ve done this at X, Y, Z companies and they want to bring that playbook over. But then as they start to do a couple deals through these marketplaces, they think, and this is start of the the flywheel, right? Hey, what do I need for co-selling? [00:18:19] Jon Yoo: And there are systems, you know, integrations and playbooks that need to be done well. Once you do have co-selling figured out, how do I now know which opportunities to co-sell? So we have things like intense signals to be able to. Help them, you know, help overlay a cloud, go to market lens over your existing pipeline. [00:18:36] Jon Yoo: And then now it becomes less of a partnership initiative and actually elevates up to the CRO initiative. And across each of those, um, layers, uh, you have different automation needs because once you actually start to get the flywheel going, it becomes. Holy crap. Now I’m doing 10, 20, 30, 50% of my revenue through these market, you know, through, through marketplace. [00:18:58] Jon Yoo: And it’s creating different data pipelines of work to be done. And now I have to figure out my finance angle of how do I do revenue recognition through these indirect channels. And so that, that, that is kind of the maturity covers. I think about it when you try to retrofit like, uh, all the automation up front, it doesn’t go as well. [00:19:16] Jon Yoo: You have to do a crawl, walk, run approach so that you can also build and bring the rest of the organization with you. So if I look at ’em to the, you know, there’s some familiar faces, some folks that probably are wondering some new faces [00:19:28] Vince Menzione: as well. [00:19:29] Jon Yoo: Yeah. What, what Microsoft marketplace or what marketplace even is. [00:19:33] Jon Yoo: I’d probably say people are in that transformation bucket of, Hey, I’ve done a couple of deals, we’re in this early stages of co-selling. Now I, now I gotta figure out how to supercharge it because this is kind of the future, you know, we can talk more about agenta commerce and whatnot, but, um, I think a lot of people are figuring it out than looking for. [00:19:51] Jon Yoo: For guidance here, [00:19:53] Vince Menzione: zero. [00:19:55] Cyril Belikoff: Yeah. You know, I would say, um, I’ll get what I call tactical yet strategic. [00:20:01] Vince Menzione: Okay. [00:20:01] Cyril Belikoff: Which just think about product-led growth. Yeah. Just think about, uh, similar to the consumer world, if you wanna sell something, you need search engine optimization. If you are thinking about these marketplaces and Microsoft marketplace being one, how are you optimizing your listing so that when a user goes into like the search bar, it’s optimized to bring back the results that make sense to you? [00:20:29] Cyril Belikoff: I think historically we’ve had scenarios where some partners have used the marketplace primarily as like a transaction thing. They’ve done the deal, but then they’re transacted on the marketplace ’cause they wanna retire the the Azure commitment. And that is changing to be sort of product led and marketplace led, uh, versus deal led. [00:20:49] Cyril Belikoff: Uh, but you cannot have a generic one line sentence in your listing. You will not be surfaced unless the customer literally knows your name and will search for you. You’ll not be surfaced if they search for a particular category healthcare app that does something right. And if that’s your thing, you should have the right keywords, you have the right images, have the right videos, and we believed in it so much. [00:21:14] Cyril Belikoff: We actually built a listing optimization AI tool that will auto look at your listing. And based on our best practices, and we know what our search engine is doing, we will make recommendations to you on how to improve. Listing. And so it’s not like a read a document as a best practice. It actually will be an ai, uh, customized tool for your particular listing. [00:21:37] Cyril Belikoff: So lean into those types of things, you know, to, as John says, says, think about the digital flow. This over time will become much more of your, of your business. So make sure you’re thinking about, you know, if someone’s on the marketplace and they decide to trial something for you, how, how are you following up? [00:21:56] Cyril Belikoff: Like, how do you take the next steps? Um, maybe you, maybe you working with a reseller and you don’t have your own sellers, but how do you wiring that into your resellers so your resellers are following up? Or if you have your own sellers, you know, your own sellers are doing it. So you have to sort of digitize your thinking on sales and marketing in this new market, commercial marketplace world, versus in the same way we would’ve done in like the consumer marketplace on Amazon or, you know, um, as you search something on Google. [00:22:26] Cyril Belikoff: Maybe bing. Um, so, um, yeah, yeah. This [00:22:29] Vince Menzione: size. B Come on, come on. [00:22:31] Cyril Belikoff: I [00:22:31] Vince Menzione: had bing. [00:22:32] Cyril Belikoff: Um, [00:22:33] Jon Yoo: I do wanna double click on that, which is when, when we, you know, I talk about like, hey, a lot of it’s buyer driven. A lot of people think about private offers, but then the marketplace offers. But the reality actually, when we look at the data is that there’s a lot more self-service [00:22:46] Vince Menzione: correct [00:22:47] Jon Yoo: offers than there are what they call private offers. [00:22:50] Jon Yoo: So where there’s deal led and that, that, that, that shift. It’s super exciting to see where now these marketplaces are becoming where buyers or users go to discover new products. Let alone, you know, in the future where let’s say there’s an AI agent that has some reward seeking function, and in order to do its job, it needs to go purchase a tool marketplace might be the channel where this happens, which is all the reason why that your listing does need to be optimized. [00:23:16] Jon Yoo: So that one, the agent knows exactly what your tool does and it can match against. Reward. And then second, you have to win the a EO race, right? Yeah. Of, of how you show up in these AI engines. So just wanted to double click on how important that is. Yeah. [00:23:31] Cyril Belikoff: Makes, makes total sense. And we’re, we’re seeing that shift from private office to having a public listed price and a, a public offer as well. [00:23:39] Cyril Belikoff: And so we’re, we’re ourselves investing in our own marketing demand generation. Just in the last three to four months because we’ve seen that taking off and as soon as we saw the signal, we’re like, oh, we should pour fuel on that fire. Because if, if we see organically customers don’t do it, we should, you know, we should go after that and help them understand that we’re here. [00:23:58] Cyril Belikoff: And, uh, if it’s working for some that are doing it by themselves, it’ll work for others and we’re seeing really, really good results. Um, so yeah, get your listing optimized. Think about your digital flows. As John says, the flows of the future are probably agentic wise, maybe not even a human coming to the Microsoft marketplace. [00:24:17] Cyril Belikoff: So you gotta be thinking, not now, it’s okay. You have time. Um, but in the future, you know, six months from now, that quite easily is a scenario. So you really have to start thinking about those, uh, those, uh, digital flows. [00:24:29] Vince Menzione: Yeah. It’s so insightful. Well, it’s what you call product led growth, basically. Yes. And agent led growth. [00:24:35] Vince Menzione: Yes. Right. In some respects. So this is where like we need to think about that. The future model where the agent comes in and actually does the purchasing. We’re not there yet, are we? [00:24:45] Jon Yoo: No. With some products, you know, um, especially, especially if it’s like developer tools. We’re starting to see some of that, but, uh, no one’s gonna buy a cybersecurity solution. [00:24:55] Jon Yoo: Um, that’s seven figures or an agent’s not gonna do that. Right. But the eng the, the search functions are a little bit changing. [00:25:03] Vince Menzione: Yeah. So a lot of ai, you know, we had Steven Boyle on earlier, we were talking about ai, AI natives, you know, that’s Jason Grey’s organization does a lot of work in that area. How do these organizations need to think and act and how do they leverage the cloud marketplaces? [00:25:17] Vince Menzione: Or how do le how do marketplaces fit into the equation? ’cause most of them are coming from a different like paradigm or mindset. [00:25:24] Jon Yoo: I mean, uh, it’s like the number one question, you know, I’ll give a little personal story of like, I get a lot of parking tickets, uh, and I don’t know how to pay off my late fees. [00:25:34] Jon Yoo: So we set up a little open claw that will actually go and ask me questions, and it actually pays off my parking tickets on my behalf. Um, so, so, so, you know, on the other hand, like there, there’s layers to it, right? It could be like layer one, I ask ai, Hey, how do I pay off my parking tickets? Layer two could be. [00:25:52] Jon Yoo: Hey, you know, what’s the best way for me to structure my cadence to pay off the parking tickets? And then layer three is like, Hey, AI, proactively check if I have parking tickets and go pay it on my behalf. Here’s my credit card information, you know, stored in a secure vault. So, uh, what, what I mean by a native as a company bring that analogy is, uh, bringing it at its core. [00:26:12] Jon Yoo: So like a little for, for sugar. We’ve spent the past six months optimizing around our entire, like company brain where we are storing all the context. To a singular, singular place that is queryable, that there’s no coordination tax between teams. Our entire product development process actually is automated where we have multiple agents debating one another, PRDs to code generation, code review, uh, you know, security, qa, et cetera, et cetera. [00:26:40] Jon Yoo: And then there’s humans in the loop across the process. So I would actually think about when we, when we fit that into, into marketplaces, it’s not just thinking about who’s going to send the offers or who’s gonna do the co-sell, or who’s gonna X, Y, Z, but how do you bring all that together so that your sales reps and your partnership person and Microsoft all has to share context in a given deal and it’s done automatically without, you know, back office folks having to update what partner led or partner influence means and reporting things in a, in an old way. [00:27:11] Jon Yoo: So it’s almost re-imagining. Entire workflow, given everyone should have open context of what’s going on in a given deal. So let’s say maybe a hand wavy way of answering that question. Yeah. But it does mean that we should be re-imagining, uh, what the job to be done is, uh, very fundamentally [00:27:28] Vince Menzione: cy, how are you thinking about it since you’re building the, the, the toolkit at Microsoft? [00:27:32] Cyril Belikoff: Yeah. Um, yeah. Well, John says absolutely is right, particularly around marketplace and how that sort of flow and ecosystem will work. Um, in addition to that, it’s. Not only about how marketplace or about developers ’cause the developer, uh, scenario or persona was the first globally to see the value of AI and agents in the flow of their work. [00:27:55] Cyril Belikoff: It was the first to like, oh, one developer can now do much more. I can be empowered, I can build agents to work on my behalf. I can, uh, I can be an architect instead of a hands-on coder. Right. It’s changed the profile of what developers do exactly what. Uh, John mentioned what he’s doing himself. That’s just one profile of a user. [00:28:17] Cyril Belikoff: Th there are many other profiles. A sales person, a marketer, a uh, CFO team, hr. Each of these are literally going through the same transformation. They’re one beat behind developers because developers, you know, was really tech enabled and tech stack driven, and the, and the opportunity was, was obvious quite quickly. [00:28:39] Cyril Belikoff: These are coming really quickly. This is not like the internet adoption cycle that took many multiple years. This is like, we’re talking months. So, and even inside Microsoft, we have our own, what we call, uh, frontier Marketing Internal Initiative to re, um, rewire marketers and how they go about their daily job and stop doing it this way and do it this way. [00:29:04] Cyril Belikoff: Just pick up M 365 copilot with. Coworking Claude, uh, embedded and just go do the work. Why do you have to outsource this or create this? Just edit the video right there yourself. Like, why do you have to just go do the, as a marketer you want to create a beautiful piece of content, just go and create it. [00:29:21] Cyril Belikoff: ’cause it can create it for you now. [00:29:22] Vince Menzione: Yeah, [00:29:23] Cyril Belikoff: three months ago, literally three months ago, it couldn’t do that. And so what is it gonna be in two months for a marketer or a salesperson or finance person? I mean, just co-pilot in Excel. What that is doing to the financial business is in, like if you, any financial person will tell you they live and breathe through in Excel, like it’s just, it’s their equivalent of, it runs [00:29:44] Vince Menzione: most businesses [00:29:44] Cyril Belikoff: their dev tool, right? [00:29:45] Cyril Belikoff: It’s their thing. It’s really [00:29:46] Vince Menzione: is. [00:29:47] Cyril Belikoff: So this is happening over and over again. Again, if you can package those things up and package a package, that piece of IP on a marketplace is, is not only gonna be a big system, it could be a very, very small piece of. Functionality in a flow for a marketer or a salesperson that is so valuable that can be solved many times on a marketplace. [00:30:08] Cyril Belikoff: And in many cases, everyone’s a software company at this point. Everybody can go and package something up. And so I would be stunned if we don’t see cross pollination from system integrators to channel partners, all just publishing on marketplaces based on, oh, I’ve done this thing four times. I cannot do it 400 times. [00:30:26] Cyril Belikoff: Let me just package it up and put it on a marketplace. So. Yeah, I’m sure you know, John alluded to that. It’s, there’s a lot of exciting times. [00:30:33] Vince Menzione: No, the future [00:30:33] Jon Yoo: is [00:30:33] Vince Menzione: great. What do you [00:30:34] Jon Yoo: totally, I mean, it’s, it’s a case of like, how do, what does being marketplace native also mean? [00:30:38] Cyril Belikoff: Yes. [00:30:38] Jon Yoo: You know, and not, I feel like I’ve seen so many people just use it as a, Hey, we’re opportunistically there and if we get some leads out of it, great. [00:30:45] Jon Yoo: Or if there’s some deals, great, but they’re not really leaning in and being marketplace native the way, you know, and right now there’s, this might be uncomfortable, but there’s no excuses. You know, like creating a partner marketing content with your brand guidelines. It should not take so many time. Or it’s a 10 minute exercise. [00:31:02] Jon Yoo: Exactly. Exactly. Three [00:31:03] Cyril Belikoff: prompts. [00:31:05] Vince Menzione: It used to be that ops used to get involved because, oh, we, we know that they have a commitment. Let’s go run it through the marketplace. Right now, what you both have been suggesting here is it becomes a discoverable process. It becomes part of your normal go to market strategy, and you’re, you’re driving pr, product led growth and SEO and all the things you need to do running a a corporation and modern corporation today. [00:31:26] Cyril Belikoff: Yeah, [00:31:26] Vince Menzione: exactly. So, what’s the future like? Where, where do we go in 12 months with this? What do you think? What do you predict? We, we get out a Ouija board or a crystal ball here. What, what, what do we think? [00:31:38] Cyril Belikoff: I think more broadly in the industry, you’re gonna, some of the scenarios that John alluded to, agent to agent interactions, uh, many agents acting on behalf of humans and on behalf of organizations, uh, and doing. [00:31:55] Cyril Belikoff: Simple things and quite complex things. Uh, and those need to be, uh, managed carefully, uh, with, uh, the right, uh, engagements and built carefully. And in, in many cases, customers will look to partners that are quote unquote certified on, uh, uh, HyperCloud platform. Uh, as a way to get going quickly, but also get the, the quality that they need. [00:32:21] Cyril Belikoff: Um, and I think instead of buying this monolithic, massive application, I think we will see lots more of smaller applications being built that have cleaner open, uh, you know, MC, you know, MCP type agent interfaces that can just work together, uh, without, you know. More complicated integration work, [00:32:42] Vince Menzione: cobbled together your own solutions as opposed to big [00:32:45] Cyril Belikoff: monolithic [00:32:45] Vince Menzione: applications. [00:32:46] Cyril Belikoff: Yeah, there’ll be a much more agile, [00:32:48] Vince Menzione: yeah. [00:32:48] Cyril Belikoff: Uh, personalization. I mean, a lot of people saying SaaS is dead. It’s not quite dead. But I think that SaaS will get significantly more agile, more custom and more personal, uh, for, uh, for customers. [00:33:03] Jon Yoo: I, I would agree with that. Um, I mean, I’m biased, but I think marketplace are gonna be even more relevant than ever. [00:33:08] Jon Yoo: I mean, it’s already highly relevant, but, uh, as you, you know, I think in the past the, the narrative was, well, there’s a new generation of buyers and they’re millennials. They, they wanted, you know, uh, I always talk about consumer experience to B2B sales, you know, and, and now it’s like agents that’s that on steroids. [00:33:24] Jon Yoo: Um, but what I, you know, beyond that, I think, uh, there, there’s a lot of talk of like SAS apocalypse or software companies getting. Destroyed by, you know, the, the, the AI labs or SaaS is dead or whatever. I think SaaS is gonna, I mean, there’s gonna be way more software companies because the cost to build is a lot easier. [00:33:46] Jon Yoo: That means that competition will be. Even more fierce than ever. And you have all these AI native companies that are coming out with a quicker time to market, quicker time to value, and they have some recursive loops that makes the product even that much better. Um, so what that means for everyone is like, one, you gotta go back to the, the core differentiations. [00:34:06] Jon Yoo: Or like in the past, maybe the, the time to build was the differentiation, but today it’s, or you know, there’s some other, obviously the core elements, but then there’s. Distribution. Yeah. So how do you partner with Microsoft, for example? How do you have your own self-improving like distribution model? That makes sense. [00:34:22] Jon Yoo: Marketplace being a huge component of that. Two is obviously there, there’s a piece of like network and data. That’s what we think about of hey, what makes our product better as more, more people use it. Um, because yeah, competition is crazy fierce and it finally goes into times deployment. That’s why you see these companies like. [00:34:41] Jon Yoo: Open AI anthropic that are competing for their enterprise, uh, pie. And instead of doing it themselves, they’re, I mean, I think OpenAI just did a joint venture of like $4.1 billion into the deployment company. Anthropics doing the same, they’re surrounding themselves with the ecosystem and channel is going to be more relevant than than ever, as long as you know how to enable AI services and know how to deliver on this technology to the, to the broader world. [00:35:07] Jon Yoo: And so. Channel awesome. Marketplace, awesome. You know, competition’s gonna be fierce. Success is not going anywhere. [00:35:16] Vince Menzione: Good conversation, gentlemen. [00:35:18] Jon Yoo: Awesome. [00:35:18] Vince Menzione: I’ve been told we’re over time. I wanted to open it up to questions. Um, but I do feel like we, yeah, I’ll get, I’ll get yelled at. But this was incredible. Um, some great, I mean, the, the pa it, it’s terrific to see. [00:35:36] Vince Menzione: How far we’ve come in, so shorter period of time, and it’s only gonna continue to get better. I think the one question I’ll have is like, what, what would hold any of these companies back at this point? It feels like it’s such a compelling reason we need to move forward. Is there, is there anything, like why would, why would we hold back? [00:35:54] Cyril Belikoff: Um, you know, some of the discussions we have, um, is about how to balance today’s world with tomorrow’s world a little bit. [00:36:01] Vince Menzione: Yeah. [00:36:02] Cyril Belikoff: Today’s business model with tomorrow’s business model, today’s financial results with tomorrow’s financial results. Um, and there are very different approaches to all of this. [00:36:13] Cyril Belikoff: Those AI natives, they’re like, there is no yesterday. There’s only tomorrow. Um, there those companies that realize they’re being threatened by AI natives and so they have to move quickly. Um, and, uh. Figure out a, a, a business model and then someone else who wants to do a bit of both and bridge into it. [00:36:32] Vince Menzione: Yeah. [00:36:32] Cyril Belikoff: Um, and just within that frame there are different ways to tackle it, whether it’s create two teams, one’s the future team, one’s the current team, and, you know, may the best team win, um, makes sense with the customer and that, uh, or, uh, give the, give the customer the choice and have the teams going together. [00:36:49] Cyril Belikoff: So there are lots of different approaches. [00:36:51] Vince Menzione: Right. So great to have you. Did you have some, did you have a comment to make on that? [00:36:55] Jon Yoo: Uh, no. Just, uh, unwillingness to lean in and learn something new. Yeah. [00:36:59] Vince Menzione: Yeah. [00:37:00] Jon Yoo: I’m, I’m, I’m much more in the burn all boats buckets. Yeah, [00:37:03] Vince Menzione: I know. Me too. [00:37:03] Jon Yoo: Of, uh, no, no old team and new team. [00:37:05] Jon Yoo: Just new team and you know, that’s just push forward. [00:37:07] Vince Menzione: Well, great to have two amazing leaders on stage with [00:37:10] Cyril Belikoff: us. Thanks [00:37:10] Vince Menzione: so [00:37:10] Cyril Belikoff: much. [00:37:10] Vince Menzione: So thank you [00:37:11] Jon Yoo: so much. Yeah, thank [00:37:11] Vince Menzione: you [00:37:15] Jon Yoo: so much. [00:37:16] Vince Menzione: Don’t forget. Ultimate Partner Live is coming soon, October 26th through October 28th in Reston, Virginia. I hope to see you there. [00:37:28] I.

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Frederick Christian Fellowship Church is a non-denominational church where all people, regardless of where they are on their spiritual journey, are welcome to learn about God and how to have a relationship with him. As a Christ-centered, Bible-believing church, we exist to help people reach their full redemptive potential in Christ. ___ Subscribe to our channel for fresh daily content to keep you connected and inspired all week long. ____ Tap here to give: https://pushpay.com/g/fcfchurch?nt=YouTube&lang=en&src=pcgl ____ FCF Church Service Times: • Online: Sunday's at 9:15 AM and 11:15 AM ____ FOLLOW US Website: http://fcfchurch.com FCF Church Facebook: https://www.facebook.com/fcfchurchfrederick FCF Church Instagram: https://www.instagram.com/fcfchurch/

Telegram Channel: https://t.me/orokpomichaelYoutube Channel: https://www.youtube.com/@ApostleOrokpoMichael

Telegram Channel: https://t.me/orokpomichaelYoutube Channel: https://www.youtube.com/@ApostleOrokpoMichael

Trying to do everything at once is one of the fastest ways to make health feel overwhelming. Getting clear on three to six specific actions that actually move the needle in your real life changes everything. The timing does not have to be perfect. The actions do not have to be complicated. They just have to be yours and they just have to be real. Start with three if six feels like too much and build from there. BOOK A CALL WITH PERRY: http://talktoperry.com TEXT ME: (208) 400-5095 JOIN MY FREE COMMUNITY: http://upsidedownfit.com The Legacy Continues with Syona: https://sharesyona.co/?url=perrytinsley RESOURCES Best Probiotic for Gut Health: https://bit.ly/probyo Best Focus & Memory Product: https://bit.ly/dryvefocus Daily Success Habits (Free Download): morningsuccesshabits.com WOW! You made it all the way down here. I'm seriously impressed! Most people stop scrolling way earlier. You officially rock, my friend.

Waiting for the right time to get healthy is one of the most expensive habits a person can carry. Every day spent preparing to start is a day that could have been the first step toward something real. The people who build lasting health rarely found the perfect moment. They just decided today was reason enough to do one thing that counted. That one thing is always how it starts. BOOK A CALL WITH PERRY: http://talktoperry.com TEXT ME: (208) 400-5095 JOIN MY FREE COMMUNITY: http://upsidedownfit.com The Legacy Continues with Syona: https://sharesyona.co/?url=perrytinsley RESOURCES Best Probiotic for Gut Health: https://bit.ly/probyo Best Focus & Memory Product: https://bit.ly/dryvefocus Daily Success Habits (Free Download): morningsuccesshabits.com WOW! You made it all the way down here. I'm seriously impressed! Most people stop scrolling way earlier. You officially rock, my friend.

Almost is comfortable enough to feel like progress and far enough from commitment that the real test never arrives.   Every Almost has a moment where the outcome could still go either way.   The decision made before that moment shows up is the only one with enough strength to change the result.   Waiting until the moment arrives to decide has been the whole problem.   Making the decision in advance is how the Almost pattern finally ends. BOOK A CALL WITH PERRY: http://talktoperry.com TEXT ME: (208) 400-5095 JOIN MY FREE COMMUNITY: http://upsidedownfit.com The Legacy Continues with Syona: https://sharesyona.co/?url=perrytinsley RESOURCES Best Probiotic for Gut Health: https://bit.ly/probyo Best Focus & Memory Product: https://bit.ly/dryvefocus Daily Success Habits (Free Download): morningsuccesshabits.com WOW! You made it all the way down here. I'm seriously impressed! Most people stop scrolling way earlier. You officially rock, my friend.

Frederick Christian Fellowship Church is a non-denominational church where all people, regardless of where they are on their spiritual journey, are welcome to learn about God and how to have a relationship with him. As a Christ-centered, Bible-believing church, we exist to help people reach their full redemptive potential in Christ. ___ Subscribe to our channel for fresh daily content to keep you connected and inspired all week long. ____ Tap here to give: https://pushpay.com/g/fcfchurch?nt=YouTube&lang=en&src=pcgl ____ FCF Church Service Times: • Online: Sunday's at 9:15 AM and 11:15 AM ____ FOLLOW US Website: http://fcfchurch.com FCF Church Facebook: https://www.facebook.com/fcfchurchfrederick FCF Church Instagram: https://www.instagram.com/fcfchurch/

What if your suffering is not a sign that God forgot you, but proof that you are worth the enemy's attention? Jesus had no rebuke for the church at Smyrna, only this: I see your pain, I have been there, and the crown waiting for you is worth it. Are you still standing?

A fitness plan that works for someone else may be completely wrong for how you are wired. That is not a discipline problem. It is a method problem.  Some people need to feel momentum first or need community, or need to see it demonstrated before they trust it. Recognizing which instruction manual actually belongs to you changes the entire experience of trying to get healthy. BOOK A CALL WITH PERRY: http://talktoperry.com TEXT ME: (208) 400-5095 JOIN MY FREE COMMUNITY: http://upsidedownfit.com The Legacy Continues with Syona: https://sharesyona.co/?url=perrytinsley RESOURCES Best Probiotic for Gut Health: https://bit.ly/probyo Best Focus & Memory Product: https://bit.ly/dryvefocus Daily Success Habits (Free Download): morningsuccesshabits.com WOW! You made it all the way down here. I'm seriously impressed! Most people stop scrolling way earlier. You officially rock, my friend.

Goldylocks Productions presents The Transformational Soul with Ruth SoltmanWith Divine Love and Guidance from her Angels and Guides, Ruth Soltman haswritten and self-published books to spiritually guide you through yourjourney. Metamorphosis A Journey of the Soul is her journey to connect with hertruth. She offers practical tools to help you connect with the Truth of Who YouAre. In The ABCs of Unconditional Love, The ABCs of Forgiveness and TheABCs of Self-Healing, she guides you as you delve deeper into discovering yourTRUTH. Ruth has an empathic understanding and deep compassion for thehuman condition and it is reflected in her writing. She gives you practical tools towork through your issues so that you can live your BEST LIFE.Ruth has remembered her purpose of service to others in this lifetime...to helpthem heal their past issues so they can live an Authentic Life. She does thisthrough her writing, speaking, energy work, and readings, helping them toconnect with the Truth of Who They Are. In addition to writing, Ruth is a ReikiMaster Teacher, Angelic Reiki Practitioner, Spiritual Intuitive, Oracle CardReader, Spiritual Advisor/Life Coach and host of The Transformational Soul onGoldylocks Productions. Ruth goes where Spirit guides her and is currently livingin the Houston area.http://www.ruthsoltman.comhttps://www.facebook.com/thetransformationalsoulhttp://www.ruthsoltman.com/spirit-within-us-blog Ruth's Oracle Card Decks: https://www.makeplayingcards.com/sell/angelworks-Publishing 365 Days of Gratitude Facebook Group: https://www.facebook.com/groups/571824651377425/?ref=shareGoldylocks Productions: http://www.goldylocksproductions.com Receive links and updates for our Shows, Special Events and Sales! Subscribe to The Goldylocks Zone Blog: https://www.whitesagewoman.me Join us on Telegram: https://t.me/+YSquH-U8Vib501QU Hosted on Acast. See acast.com/privacy for more information.

Goldylocks Productions presents The Transformational Soul with Ruth SoltmanWith Divine Love and Guidance from her Angels and Guides, Ruth Soltman haswritten and self-published books to spiritually guide you through yourjourney. Metamorphosis A Journey of the Soul is her journey to connect with hertruth. She offers practical tools to help you connect with the Truth of Who YouAre. In The ABCs of Unconditional Love, The ABCs of Forgiveness and TheABCs of Self-Healing, she guides you as you delve deeper into discovering yourTRUTH. Ruth has an empathic understanding and deep compassion for thehuman condition and it is reflected in her writing. She gives you practical tools towork through your issues so that you can live your BEST LIFE.Ruth has remembered her purpose of service to others in this lifetime...to helpthem heal their past issues so they can live an Authentic Life. She does thisthrough her writing, speaking, energy work, and readings, helping them toconnect with the Truth of Who They Are. In addition to writing, Ruth is a ReikiMaster Teacher, Angelic Reiki Practitioner, Spiritual Intuitive, Oracle CardReader, Spiritual Advisor/Life Coach and host of The Transformational Soul onGoldylocks Productions. Ruth goes where Spirit guides her and is currently livingin the Houston area.http://www.ruthsoltman.comhttps://www.facebook.com/thetransformationalsoulhttp://www.ruthsoltman.com/spirit-within-us-blog Ruth's Oracle Card Decks: https://www.makeplayingcards.com/sell/angelworks-Publishing 365 Days of Gratitude Facebook Group: https://www.facebook.com/groups/571824651377425/?ref=shareGoldylocks Productions: http://www.goldylocksproductions.com Receive links and updates for our Shows, Special Events and Sales! Subscribe to The Goldylocks Zone Blog: https://www.whitesagewoman.me Join us on Telegram: https://t.me/+YSquH-U8Vib501QU Hosted on Acast. See acast.com/privacy for more information.

Accountability problems are rarely about discipline or systems.   They are usually about a quiet belief that following through is just not something you do.   That belief gets stronger every time the commitment gets dropped.   The shift starts with a decision about who you are before the habit ever gets a chance to prove it.   Once that decision is made the daily choices stop being negotiations.   They become expressions of someone you have already decided to be. BOOK A CALL WITH PERRY: http://talktoperry.com TEXT ME: (208) 400-5095 JOIN MY FREE COMMUNITY: http://upsidedownfit.com The Legacy Continues with Syona: https://sharesyona.co/?url=perrytinsley RESOURCES Best Probiotic for Gut Health: https://bit.ly/probyo Best Focus & Memory Product: https://bit.ly/dryvefocus Daily Success Habits (Free Download): morningsuccesshabits.com WOW! You made it all the way down here. I'm seriously impressed! Most people stop scrolling way earlier. You officially rock, my friend.

MedTech innovation succeeds when bold ideas are matched with disciplined execution, strong teams, and a clear purpose. In this episode, James Corbett, transformational MedTech CEO and Board Advisor, joins Saul to share the leadership lessons, operating principles, and industry changes that have shaped his decades-long career. Drawing on experience leading companies including Boston Scientific, ev3, Alphatec Spine, CathWorks, and AVITA Medical, Jim explains why people and purpose are the foundation of lasting success in healthcare. He discusses the future of MedTech, including the creation of new clinical categories, the importance of operational excellence, and the growing role of AI in leadership and business transformation. Jim also shares why many organizations are underutilizing AI, how his AI command center captures decades of operating knowledge, and why great people remain the ultimate competitive advantage. Tune in and learn how purpose-driven leadership, operational discipline, and AI-enabled execution can help shape the next generation of MedTech innovation! Resources: Connect with and follow James Corbett on LinkedIn. Explore Jim Corbett AI!

Showing up for everything and everyone else while running on empty is not productivity.   It is a slow drain that eventually shows up everywhere.   The energy drops. The focus fades. The patience wears thin.   Getting your name on your own calendar with the same protection you give everything else is not indulgent.   It is what keeps the whole operation running. BOOK A CALL WITH PERRY: http://talktoperry.com TEXT ME: (208) 400-5095 JOIN MY FREE COMMUNITY: http://upsidedownfit.com The Legacy Continues with Syona: https://sharesyona.co/?url=perrytinsley RESOURCES Best Probiotic for Gut Health: https://bit.ly/probyo Best Focus & Memory Product: https://bit.ly/dryvefocus Daily Success Habits (Free Download): morningsuccesshabits.com WOW! You made it all the way down here. I'm seriously impressed! Most people stop scrolling way earlier. You officially rock, my friend.

Health goals built around getting somewhere have an expiration date.   Once you arrive the engine that drove you there runs out of fuel.   A goal built around growing produces something that does not expire.   Hard weeks become part of the build.   Better choices become evidence of who you are becoming.   The journey stays worth showing up for long after the original destination has been reached. BOOK A CALL WITH PERRY: http://talktoperry.com TEXT ME: (208) 400-5095 JOIN MY FREE COMMUNITY: http://upsidedownfit.com The Legacy Continues with Syona: https://sharesyona.co/?url=perrytinsley RESOURCES Best Probiotic for Gut Health: https://bit.ly/probyo Best Focus & Memory Product: https://bit.ly/dryvefocus Daily Success Habits (Free Download): morningsuccesshabits.com WOW! You made it all the way down here. I'm seriously impressed! Most people stop scrolling way earlier. You officially rock, my friend.

What Does Your Legacy Really Mean? When you hear the word legacy, what comes to mind? A name on a building? A foundation created after you're gone? Or something far simpler — the way you show up every day and the impact you quietly leave behind? I sat down with Kari Alterman, founder of Good Name Advisors, to explore how each of us can shape our legacy with intention — starting now, not someday. Kari helps individuals and families clarify their values, elevate their giving, and preserve their good name through thoughtful, lasting philanthropy. What struck me most in our conversation is that legacy isn't about wealth or waiting until the end of life. It's about how you treat people, where you choose to give, and how you align your actions with your values today. My Take Too many people wait to think about their legacy. They assume it starts with money or ends with a big gesture. Kari reframed this for us: legacy is built moment by moment — through kindness, intention, and generosity that matches who you are. Whether you give $5,000, $50, or just your time, what matters most is purpose and INTENT.

The obstacles getting in the way of health goals are rarely as immovable as they feel from a distance.   Uncomfortable to face sometimes.   But almost never as hard as the version being built up in the mind.   The resistance lives mostly in the anticipation.   Once you are actually in it the path tends to open up faster than expected.   Facing the uncomfortable thing is almost always more manageable than continuing to work around it. BOOK A CALL WITH PERRY: http://talktoperry.com TEXT ME: (208) 400-5095 JOIN MY FREE COMMUNITY: http://upsidedownfit.com The Legacy Continues with Syona: https://sharesyona.co/?url=perrytinsley RESOURCES Best Probiotic for Gut Health: https://bit.ly/probyo Best Focus & Memory Product: https://bit.ly/dryvefocus Daily Success Habits (Free Download): morningsuccesshabits.com WOW! You made it all the way down here. I'm seriously impressed! Most people stop scrolling way earlier. You officially rock, my friend.

Website: https://www.aiaiholdings.com/ NASDAQ: AIAI

This week on About Art, Heidi Zuckerman speaks with Susan Taylor, Director of the New Orleans Museum of Art.Since 2010, Susan has led NOMA through a period of transformation, growth, and institutional reflection, expanding the museum's engagement with artists, audiences, education, and community while helping shape conversations around what museums can and should be today.In this conversation, they discuss leadership, cultural stewardship, community, resilience, contemporary art, public trust, education, New Orleans, nature, and the evolving role of museums in contemporary society.Together they explore the balance between tradition and innovation, the importance of local culture within global conversations, intergenerational engagement, the relationship between art and public space, and the idea that museums should be transformational rather than transactional.The conversation also touches on Hurricane Katrina, COVID, the NOMA sculpture garden, creative aging, spirit photography, Louisiana landscape painting, and the ways institutions can create spaces for connection, reflection, and belonging.A thoughtful and expansive conversation about museums, leadership, and the role art plays in shaping civic and cultural life.

Discomfort that sticks around long enough starts feeling like personality.   The tiredness, the weight, the stop and start pattern all become just the way things are.   At some point the questioning stops and life gets organized around the problem instead of toward a solution.   One honest question can interrupt that pattern faster than any new plan.   How much longer are you willing to stay here. BOOK A CALL WITH PERRY: http://talktoperry.com TEXT ME: (208) 400-5095 JOIN MY FREE COMMUNITY: http://upsidedownfit.com The Legacy Continues with Syona: https://sharesyona.co/?url=perrytinsley RESOURCES Best Probiotic for Gut Health: https://bit.ly/probyo Best Focus & Memory Product: https://bit.ly/dryvefocus Daily Success Habits (Free Download): morningsuccesshabits.com WOW! You made it all the way down here. I'm seriously impressed! Most people stop scrolling way earlier. You officially rock, my friend.

Scottish money manager Baillie Gifford takes a long-term approach to investing in innovative companies with enormous growth potential. Mark Urquhart, head of the firm's Long Term Global Growth strategy, speaks with Barron's Senior Managing Editor Lauren Rublin and Senior Writer Paul R. La Monica about his favorite tech stocks, investing in China, the SpaceX IPO, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Another conversation with Dr. Regis Haid Find the video of this conversation at https://youtu.be/1rZ5Ka9ckTU Read more at https://pubmed.ncbi.nlm.nih.gov/34728998/

The person you are becoming in your health journey gets decided in the small moments nobody sees.   Every workout done under resistance, every better meal chosen under pressure, every promise kept when an excuse was available is a vote.   Those votes stack up quietly and consistently until the old version of yourself starts feeling unfamiliar.   A complete identity overhaul is not required.   Just the next vote in the right direction. BOOK A CALL WITH PERRY: http://talktoperry.com TEXT ME: (208) 400-5095 JOIN MY FREE COMMUNITY: http://upsidedownfit.com The Legacy Continues with Syona: https://sharesyona.co/?url=perrytinsley RESOURCES Best Probiotic for Gut Health: https://bit.ly/probyo Best Focus & Memory Product: https://bit.ly/dryvefocus Daily Success Habits (Free Download): morningsuccesshabits.com WOW! You made it all the way down here. I'm seriously impressed! Most people stop scrolling way earlier. You officially rock, my friend.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed El' Deity Princey.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed El' Deity Princey.

Celebrating 11 years of empowering female musicians, this episode highlights the impact of the Female Musician Accelerator (FMA) community. Hear members share real results, strategies, and inspiration gained from their journeys.How FMA members have grown their music careers through support, goal setting, and accountabilityPractical business strategies for musicians, from gig booking to online brandingThe role of community in overcoming creative obstacles and building confidenceStep-by-step guidance for music releases, email marketing, and using new tech like AIStories of breakthrough success, from live shows to launching courses and building global fanbasesLinks Mentioned In This EpisodeJoin the Female Musician AcceleratorCarlene ThissenCarol NicodemiCece OttoMegan DevauldAllison ScullAlison WhiteacreFaith AbdulsalamAngela PerryChar SeawellKatherine MollerGia LevéCayla BrookeDebby CuttsCindy SleeColleen KitchenDawn O'Keefe WilliamsLinda MckenzieMary Ann ReillyTeri BeiCatherine M ThompsonMishy KatzWendy HardmanBecome more Profitable in just 3 minutes per day. http://profitablemusician.com/join

Most coaches think they're having conversations with their athletes. Marcia Reynolds says they're mostly just talking.In this episode, JP Nerbun sits down with Marcia Reynolds — executive coach, neuroscience researcher, and author of Coach the Person, Not the Problem — to unpack the science of what makes a coaching conversation actually transformational. Marcia explains why telling athletes what to do almost never leads to lasting change, breaks down the critical difference between coaching and mentoring, and shares a three-step pre-conversation practice that changes how you show up before a single word is spoken.If you coach athletes, lead a staff, or are navigating a difficult conversation at home — this one is for you.Chapters(02:11) Intro(03:56) Marcia's journey to coaching(06:26) Why telling people doesn't work(09:41) Coaching vs. mentoring(12:26) Coach the person, not the problem(18:41) The worst assumption a coach can make(21:11) Three steps before every conversation(26:11) Building the daily practice(29:11) Presence as the foundation(35:41) Reflective inquiry over questions(40:11) What coaching gives back to the coachTOC 3-2-13 Quotes | 2 Questions | 1 ResourceYour fast-track to this episode's most actionable ideas."You have not lived their life. You can't stand in someone's shoes. That's not possible. Coach slowly. Try to see what they see through their eyes. Don't assume you know."— Marcia Reynolds"Information doesn't change behavior. When I work with the creative center of the brain, when I'm reflecting what they're saying, so they listen to themselves and go, I said that, I believe that... that's when insights emerge."— Marcia Reynolds"We make coaching way too hard. When all I'm doing is relaxing into this conversation — just having a conversation with you, listening to what you're saying, offering back what I think you said that seems most important."— Marcia Reynolds2 Questions for Your TeamQ1: Before your next coaching conversation with an athlete, write your true intention in one sentence. Are you going in to fix them or to genuinely understand them? What shifts when you lead with honest curiosity?Q2: Think of a recent moment where you gave an athlete advice that didn't stick. What one question could have opened the door to their own insight instead?1 Resource to Go DeeperCoach the Person, Not the Problem by Marcia ReynoldsA practical guide to reflective inquiry — showing coaches how to activate real and lasting change by engaging the athlete's inner world rather than just the presenting behavior.Visit covisioning.com to learn moreKey TakeawaysInformation Alone Does Not Change BehaviorCoaching and Mentoring Are Not the Same ThingCoach the Person, Not the ProblemThree Things to Set Before Any Coaching ConversationReflective Inquiry Beats Great Questions Every TimeSelf-Awareness Is a Practice You Can BuildGet the notes and tools:tocculture.comJoin TOC Coach — community, courses, and live coaching:tocculture.comBetter Coaches. Better Leaders. Better Culture.

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