Podcast appearances and mentions of heather lloyd martin

On today's episode of the Internet Marketing Podcast, Andy is joined by Heather Lloyd-Martin, "pioneer of SEO content writing" and CEO of SuccessWorks SEO Copywriting to talk about the different ways in which you can squeeze every drop of ROI out of your sites content. The show has a whole lead of content marketing tips you can put into place right now. You'll learn: Why getting the most out of your content is so important right nowHow you can let Google bring leads to youHow content marketing and working on improving your content can help you if you’ve previously relied on trade shows, conferences or other types of face to face marketingWhy if your content isn’t positioning, you should talk to a professional who can helpWhy if you used to do a lot of onsite, you should talk about how you can do things virtuallyHow you can use re-purposed content to build on know-like-and-trust Why interviewing internal subject matter experts can lead to excellent content that your readers will lovePlus Heather provides her top content marketing tip for the audience. If you'd like to connect with Heather, you can find her on Twitter here.   See acast.com/privacy for privacy and opt-out information.

Kim Komando talks to Heather Lloyd-Martin, who's been featured in Forbes and Entrepreneur magazine and many others about using Search Engine Optimization to get to the top of Google's search results. How a lady turned her passion for baking into a business that makes over $200K a year. Plus, hot tips to hack-proof your life.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Kim Komando talks to Heather Lloyd-Martin, who's been featured in Forbes and Entrepreneur magazine and many others about using Search Engine Optimization to get to the top of Google's search results. How a lady turned her passion for baking into a business that makes over $200K a year. Plus, hot tips to hack-proof your life. 

Heather Lloyd-Martin is the President of SuccessWorks Search Marketing. She’s been in the SEO industry for over 20 years, and loves training in-house writing teams how to master SEO best… The post Boost Your Google Positions & Drive Quality Traffic appeared first on Annie Jennings PR Elite Wire.

When the field of SEO emerged in the late 1990s, Heather Lloyd-Martin was one of the first writers to focus on search engines. She's still at it 20 years later – writing, coaching, training, and consulting on SEO copywriting.

Heather Lloyd-Martin When the field of SEO emerged in the late 1990s, Heather Lloyd-Martin was one of the first writers to focus on search engines. She's still at it 20 years later - writing, coaching, training, and consulting on SEO copywriting. Heather and I talked about: her background in SEO, dating back to before the introduction of Google how much she enjoys testing SEO content ideas the importance of addressing user intent the enduring importance of key phrases in SEO ranking success her definition of SEO copywriting: "using key phrases and content to help that content be found in search engines" how she trains marketing-oriented copywriters  - direct response copywriters, e.g., - to shun a pushy approach and be more conversational how to break down company silos to re-unite "orphaned content" the importance of considering how to satisfy micro-moment user intent in your editorial calendar how a long-tail content strategy can build brand awareness and improve conversion the importance of doing competitive intelligence before you go after a key phrase, and of offering a unique angle when you target a popular key phrase because Google is looking for unique content, not more "me-too" content the importance of understanding the context of a key phrase you're targeting - e.g. a "blender" can be both an industrial and a home appliance how keyword research can improve your content ROI her recommendation that SEO copywriters learn analytics how analysis of metrics can help drive, e.g., social media decisions around your content how copywriters can improve the shareability and linkability of content as they create it with tools like BuzzSumo how content that looks like clickbait can still be effective for both SEO linkability and social shareability how even old-school journalists were writing clickbait-looking headlines in order to get those eyeballs to the article the importance of influencer marketing in link development how having genuine relationships is a more approach than having someone hammer you constantly how guest posting is still relevant, because publishers like to share different authoritative voices the enduring importance of SEO how SEO and SEO copywriting are changing, due, e.g., to the emergence of voice search and other new technologies and practices the importance of staying on top of emerging practices to take advantage of new opportunities coming down the pike how personalization doesn't differ that much from old-fashioned knowing your reader Heather's Bio Heather started her SEO career over 20 years ago - before Google, before wifi, and back when we were all using dial-up modems. In fact, Forbes even called Heather, "the pioneer of SEO copywriting." Today, Heather loves publishing her SEO writing newsletter and teaching people how to write top-converting content that gets great Google positions. She offers online training through her SEO Copywriting Certification training, and customized training sessions for in-house teams. Plus, in her spare time, she offers business coaching and consulting services to entrepreneurs. Video Here's the video version of our conversation: https://youtu.be/hkYQiGxLwZA Transcript Larry: Hi everyone. Welcome to Episode Number 33 of the Content Strategy Interviews Podcast. I'm really happy to have with us my old friend Heather Lloyd Martin. Heather and I go way back to the dawn of the interwebs, and I'm super excited to have her here. We're gonna talk today about SEO Copywriting and Heather is a true pioneer in that field. I can't remember what the term SEO was coined, but we were right there at the start of it, and she was a guest writer for a website I worked on back in 98, called Workz, W-O-R-K-Z.com and I can't remember if it's coincidence but her business is called SEO, her seocopywriting.com business is called Success Works. So anyhow,

Heather Lloyd-Martin When the field of SEO emerged in the late 1990s, Heather Lloyd-Martin was one of the first writers to focus on search engines. She's still at it 20 years later - writing, coaching, training, and consulting on SEO copywriting. Heather and I talked about: her background in SEO, dating back to before the introduction of Google how much she enjoys testing SEO content ideas the importance of addressing user intent the enduring importance of key phrases in SEO ranking success her definition of SEO copywriting: "using key phrases and content to help that content be found in search engines" how she trains marketing-oriented copywriters  - direct response copywriters, e.g., - to shun a pushy approach and be more conversational how to break down company silos to re-unite "orphaned content" the importance of considering how to satisfy micro-moment user intent in your editorial calendar how a long-tail content strategy can build brand awareness and improve conversion the importance of doing competitive intelligence before you go after a key phrase, and of offering a unique angle when you target a popular key phrase because Google is looking for unique content, not more "me-too" content the importance of understanding the context of a key phrase you're targeting - e.g. a "blender" can be both an industrial and a home appliance how keyword research can improve your content ROI her recommendation that SEO copywriters learn analytics how analysis of metrics can help drive, e.g., social media decisions around your content how copywriters can improve the shareability and linkability of content as they create it with tools like BuzzSumo how content that looks like clickbait can still be effective for both SEO linkability and social shareability how even old-school journalists were writing clickbait-looking headlines in order to get those eyeballs to the article the importance of influencer marketing in link development how having genuine relationships is a more approach than having someone hammer you constantly how guest posting is still relevant, because publishers like to share different authoritative voices the enduring importance of SEO how SEO and SEO copywriting are changing, due, e.g., to the emergence of voice search and other new technologies and practices the importance of staying on top of emerging practices to take advantage of new opportunities coming down the pike how personalization doesn't differ that much from old-fashioned knowing your reader Heather's Bio Heather started her SEO career over 20 years ago - before Google, before wifi, and back when we were all using dial-up modems. In fact, Forbes even called Heather, "the pioneer of SEO copywriting." Today, Heather loves publishing her SEO writing newsletter and teaching people how to write top-converting content that gets great Google positions. She offers online training through her SEO Copywriting Certification training, and customized training sessions for in-house teams. Plus, in her spare time, she offers business coaching and consulting services to entrepreneurs. Video Here's the video version of our conversation: https://youtu.be/hkYQiGxLwZA Transcript Larry: Hi everyone. Welcome to Episode Number 33 of the Content Strategy Interviews Podcast. I'm really happy to have with us my old friend Heather Lloyd Martin. Heather and I go way back to the dawn of the interwebs, and I'm super excited to have her here. We're gonna talk today about SEO Copywriting and Heather is a true pioneer in that field. I can't remember what the term SEO was coined, but we were right there at the start of it, and she was a guest writer for a website I worked on back in 98, called Workz, W-O-R-K-Z.com and I can't remember if it's coincidence but her business is called SEO, her seocopywriting.com business is called Success Works. So anyhow,

The post JAH 28: Heather Lloyd-Martin And The Truth About SEO Copywriting appeared first on Just Add Hustle | Marketing, Mindset And Business Ideas For Writers. Is now a good time to become an SEO copywriter? The post JAH 28: Heather Lloyd-Martin And The Truth About SEO Copywriting appeared first on Just Add Hustle | Marketing, Mindset And Business Ideas For Writers.

Content and SEO

Content and SEO

Marketing Strategies Revealed in this Episode: Copywriting tips for eCommerce businesses Copywriting mistakes businesses should avoid Best tools for copywriting

  Today we're talking about SEO copywriting. And to get the full scoop on what's happening with SEO these days, I've brought in one of the world's top authorities on the subject: Heather Lloyd Martin. Heather has been writing, studying and teaching SEO copywriting for years. In fact, she got started way before SEO copywriting went mainstream.   In this interview, Heather is going to give us an overview of this opportunity, including:   What SEO copywriting entails How it has changed over the past 10 years How Google's big changes have impacted our ability to optimize web page How you can manage clients' expectations in an environment of unscrupulous SEO practitioners? The best sources of information for SEO copywriters The best opportunities for SEO copywriters today   And much more!  

In today's podcast, The Marketing Mentor, Ilise Benun, chats with Heather Lloyd-Martin, SEO Writing expert and teacher of SEO copywriting, about what designers and writers really need to know about SEO plus the art of writing pages that both convert well and connect with web site visitors. Find more on the blog: http://marketing-mentor.com/blog and at seocopywriting.com

Merging Direct Response Copywriting with SEO with Heather Lloyd Martin of Successworks. She tells us about the best ways to help make your copy more persuasive, and the effect that can occur with changing copy.

Heather Lloyd-Martin talks to Brandy and Mick about her company, SuccessWorks which specializes in SEO copywriting. She also is involved with the Internet Marketing Advisory Board, Direct Marketing Association and DMA Search Council.