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We’re reserving a headline for you. Each week our hosts are joined with public relations powerhouses to share and discuss information which is vital and timely for you to maximize your public relations efforts.

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    • Nov 15, 2019 LATEST EPISODE
    • infrequent NEW EPISODES
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    • 167 EPISODES


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    Latest episodes from Cover Story on WebmasterRadio.fm

    The PRSA Experience

    Play Episode Listen Later Nov 15, 2019 43:34


    Maria Russell of the PRSA discusses her experience with the Public Relations Society of America, and Syracuse University.

    SEO PR Training

    Play Episode Listen Later Mar 9, 2011 34:24


    SEO and social media expert Nichola Stott (Founder, themediaflow) and PR and social media specialist Claire Thompson (Founder, Waves PR) discuss the launch of their new joint venture, SEO PR Training.

    The Wizards of Spin

    Play Episode Listen Later Feb 16, 2011 34:32


    Brandy interviews longtime journalist and public relations specialist John Ruane, author of The Wizards of Spin, which talks about the evolving news media and how this pseudo-journalism is changing America and how citizens get information.

    How to Hire the Right PR Firm

    Play Episode Listen Later Feb 9, 2011 33:36


    How to Hire the Right PR Firm with guest Katherine Heaviside, President of Epoch 5 Public Relations. We learn the steps you should take when vetting the right PR solution and the need to sign up with a firm for a long term agreement or for a specific project.

    Young Entrepreneurship

    Play Episode Listen Later Jan 26, 2011 38:17


    Scott Gerber is a serial entrepreneur, angel investor, media personality, public speaker and the most-syndicated young entrepreneurship columnist in the world.Scott tells about Sizzle It, a website that featues the latest on entrepreneurship and his book, Never Get A Real Job, which is marketed to 20-somethings who find themselves looking down the long barrel of a traditional career path.

    Celebrity and Do-It-Yourself PR

    Play Episode Listen Later Jan 19, 2011 29:53


    Monique Tatum, CEO of Beautiful Planning Marketing discusses Celebrity PR as she tells us about the upcomingReality of Fashion, Reality of Aids Event For Fashion Week 2011, plus she fills us in about the newPRLearningCenter, which offers Do-It-Yourself PR classes.

    Public Relations, Social Media And Customer Service

    Play Episode Listen Later Jan 12, 2011 32:28


    Public Relations, Social Media And Customer Service are the focus of a recent blog post by returning guest Shonali Burke. Shonali explains the shoe fiends dream as explained in her Waxing UnLyrical blog.

    Strategic Use of Social Media for Brand Building

    Play Episode Listen Later Dec 29, 2010 37:01


    Bullseye PR CEO and co-founder John Rarrick discusses Strategic use of Social media for brand building, podcasting and other forms with social media for clients.

    Measurement by Quantity, Quality and Influence

    Play Episode Listen Later Dec 15, 2010 39:41


    Measurement by quantity, quality and influence. Shonali Burke, ABC, principal, Shonali Burke Consulting, discusses how measurement has and has not changed, and the most practical way to tackle it.

    Personal Public Relations Branding

    Play Episode Listen Later Nov 17, 2010 30:18


    Personal Public Relations Branding, differentiating B2B public relations from B2C public relations, b2b companies leveraging content to promote and market and more are discussed with Award-winning PR and marketing communications executive Wendy Marx.

    Taking Command Of Your Messaging

    Play Episode Listen Later Nov 10, 2010 31:41


    Taking Command Of Your Messaging and realizing that social technologies are a priority for public relations professionals. Meg and Brandy discuss a recent blog post on the subject and Brandy tells how this philosophy is being applied to WebmasterRadio.FM and the AffCon 2010 Conference.

    JungleBuzz Resource and Discovery for PR

    Play Episode Listen Later Oct 13, 2010 32:21


    JungleBuzz is A New Free Resource and Discovery Site for PR and Communications Professionals, and PRServiceBureau.com: On-Demand PR Services for Behind-The-Scenes Administrative Tasks, are introduced to us by Gina Milani, Founder of PRServiceBureau.com.

    Bootstrap Your Public Relations

    Play Episode Listen Later Sep 22, 2010 33:18


    Brandy and Meg look into an Inc.com post entitled How to Bootstrap Your Public Relations They offer examples and analyze ways around hiring a PR specialist or outsourcing your publicity.

    Mass Interpersonal Persuasion with BJ Fogg

    Play Episode Listen Later Sep 8, 2010 33:47


    Dr. B.J. Fogg is the founder and director of the Persuasive Technology Lab at Stanford University, where he also teaches Computer Science. Learn how Mass Interpersonal Persuasion can apply to your Public Relations efforts.

    Social Media Helps Traditional PR Thrive

    Play Episode Listen Later Aug 25, 2010 37:44


    Meg recaps her visit to SES San Francisco 2010, plus Brandy and Meg discuss a recent AdAge article on How Social Media Is Helping Public-Relations Sector Not Just Survive, but Thrive, plus PRWeb lists the 25 Essential PR Bloggers You Should Be Reading.

    Creative PR and Social Media Policy

    Play Episode Listen Later Aug 4, 2010 28:23


    Deidre Breakenridge, author, entrepreneur and President/Co-Founder of Mango! Marketing. discusses Creative PR and Social Media Policy with Meg.

    5 New Marketing Truths To Attract Business

    Play Episode Listen Later Jul 28, 2010 31:06


    Marc Harty, CEO of MainTopic Media, talks to Meg about The Visibility Economy: 5 New Marketing Truths To Attract Business and Build Lasting Authority and more.

    Thought Leadership

    Play Episode Listen Later Jul 14, 2010 32:08


    Brandy and Meg have a conversation with Joy Scott, CEO of Scott Public Relations. Joy talks about her exciting new white paper The 7 Steps to Thought Leadership in 2010 – and Beyond. Listen in as they chat about the importance of thought leadership in your field.

    Virtual Personal Assistant

    Play Episode Listen Later Jul 7, 2010 30:17


    Meg is joined by Riana Malia,, Head of Operations, North America for Catch Friday and Catch Friday Media. Riana is a successful entrepreneur and founder of Soiree Creative- an event and lifestyle experience firm, as well as one of the most sought after Lifestyle Coaches. Discover how a Virtual Personal Assistant can help your PR Efforts in this edition of Cover Story.

    How To Be a Good PR Person – or PR Client

    Play Episode Listen Later Jun 2, 2010 35:27


    Steve Safran is senior vice president of Media 2.0 at Audience Research and Development, and editor of the Lost Remote Blog.He discusses a recent blog post entitled, How to be a good PR person – or PR client

    Social Media Strategies and Tools

    Play Episode Listen Later May 26, 2010 33:59


    Serengeti Communications Director of Social Media Li Evans discusses the release of the Social Media Marketing Book, plus a new social media strategy tool called Social Snap, a dashboard that gives organizations quick insights into the results of their Social Media marketing program in one place.

    Online News Release Distribution Global Expansion

    Play Episode Listen Later May 19, 2010 28:12


    Vocus Vice President of Product Management Philip Braden tells us about the companys global expansion of their online news release distribution service by acquiring privately-held BDL Media Ltd., a provider of on-demand public relations software and services in China and expanding operations in Europe with addition of over 2,000 customers, a premium media database and media research facilities in France and Morocco.

    Thrive 2010 Online Web Seminar Preview

    Play Episode Listen Later May 5, 2010 35:22


    Meg and Brandy preview the upcoming Thrive Online Web Seminar, an all-day online conference designed for the business owner and marketing professional focused on maximizing Web presence to drive business. We hear from scheduled speakers Anne Holland from WhichTestWon and Marketing Sherpa, and Chuck Hester from iContact.

    Online News and Real Time SEO

    Play Episode Listen Later Apr 7, 2010 35:01


    CMO of Newsforce Dana Todd discusses the state of online news following her SES New York 2010 presentation on Real Time SEO panel, plus we hear a short preview of a preview of Adtech San Francisco 2010.

    Air Date: March 17, 2010

    Play Episode Listen Later Mar 17, 2010 34:16


    Network Solutions Social Media Swami Shashi Bellamkonda discusses the Social Media Results Uncovered in Small Business Success Index Study report that states facts like Social Media Adoption by U.S. Small Businesses has doubled since 2009.

    New Rules for Marketing and PR

    Play Episode Listen Later Mar 3, 2010 38:53


    David Meerman-Scott, author of World Wide Rave, Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. David previews his SES New York 2010 keynote presentation, based on one of his best selling books, entitled The New Rules for Marketing and PR.

    Managing Society and Celebrity PR

    Play Episode Listen Later Mar 1, 2010 47:04


    Society and Celebrity Publicist Shamin Abas, who runs her own Palm Beach, Florida based PR Agency, talks about the clients whom she has been able to optimize their exposure and reach to generate ROI.Shamin fills us in on her ongoing business relations with high profile clients like hip hop clothing and music mogul Russell Simmons and advertising guru Jordan Zimmerman.

    Building Your Business Through Social Media

    Play Episode Listen Later Feb 17, 2010 33:40


    Paul Chaney, aka the Social Media Handyman, is a social media marketing consultant, coach, speaker, and author of two books, Realty Blogging, and his latest, The Digital Handshake. He discusses strategies for building your business through social media.

    Social Media PR with PitchEngine

    Play Episode Listen Later Feb 10, 2010 37:19


    PitchEngine CEO Jason Kintzler tell us how their Social Media News Release, PR Web Free Releases, Online PR Newsroom and PR 2.0 Social Media Template Tool connects PR pros, agencies, and media who want to engage and implement social media practices.

    Social Media Not for Crisis or Reputation Management?

    Play Episode Listen Later Feb 3, 2010 37:40


    James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, chairman and president,The Lukaszewski Group Inc discusses Crisis and Reputation Management and how Social Media may not be the best solution to resolve these kinds of issues.

    Social Strategist Stuart Foster

    Play Episode Listen Later Jan 27, 2010 33:05


    Jiyan welcomes Stuart Foster, Social Strategist at Mullen and founder of the Lost Jacket Blog, about some recent blog posts he posted on how Viral marketing does not exist unless your content actually goes viral, plus Why would you pitch a story when you could create your own.They also discuss influencer relations, convergence, social media influence in PR and more.

    State of the Media: Trends in Media for 2010

    Play Episode Listen Later Jan 20, 2010 41:03


    Vocus Managing Editor, Newspaper Content David Coates and Vocus Managing Editor, TV/Online/Blog/IRO Content Julie Holley elaborate on their white paper study on State of the Media 2010, which takes a look as new media business models and notes that content sharing trends are likely to continue in 2010. The White paper can downloaded at this link: http://www.vocus.com/resources/state-of-media/index.asp

    Public Relations Trends for 2010

    Play Episode Listen Later Jan 13, 2010 39:24


    Christine Perkett, President and Founder of Perkett PR discusses the Public Relations Trends for 2010 that she posted on SmallBizTrends. She describes how social media is enhancing PR and not hurting it plus how social media should be embraced more and how we should definitely advocate transparency.

    Brands and Strategic Trending

    Play Episode Listen Later Jan 6, 2010 37:41


    Jody Turner is the founder of CultureofFuture.com, a premier connector of inspirational people and information, presenting at world events, gleaning and reporting back influential design and lifestyle trends to companies worldwide. Jody discusses Dynamic Strategic Trending and how her company was able to connect with such major brands on these trending studies and how these studies her company conducts help build the transparency and visibility of the brands that they study.

    PRSA 09 Preview with Michael Cherenson

    Play Episode Listen Later Oct 28, 2009 41:31


    APR and Executive VP, Public Relations for Success Communications and PRSA Group Chair/CEO Michael Cherenson previews the PRSA 2009 International Conference. He also fills us in on a newly launched PRSA project called the Business Case for Public Relations.

    PRSA 2009 Conference Preview-Celebrites, Social Values and the Recession

    Play Episode Listen Later Oct 21, 2009 57:51


    Rita Tateel discusses Celebrities as Brands: How to Work With Celebrities and Talent; Where Celebrity Media and Culture Is Headed in 2010. Kathy Lewton and Steve Seekins on When a Recession Hits, Reputation Matters More Than Ever. Scott Beaudoin, Jaya K. Bohlmann and Jayne O’Donnell discuss A Focus on Social Values to Drive Business Results

    PRSA 2009 Conference Preview-Careers and Citizen Campaigns

    Play Episode Listen Later Oct 14, 2009 40:14


    Jenny Schade previews her PRSA 2009 Conference presentation on The Invincibles: Key Essentials for Bullet-Proofing Your Career and Mike Smith discusses his presentation on Barack Obama: A Case Study in Public Relations and the Citizens Campaign.

    PRSA 2009 Conference Preview-Social Media, PR and Healthcare

    Play Episode Listen Later Oct 13, 2009 39:09


    Brandy Shapiro-Babin interviews Deirdre Breakenridge who previews her PRSA 2009 International Conference presentation on Social Media and the PR Revolution: Its Not Just PR Anymore. Maria Reitan interviews Kyung Han and Rachelle Spero who preview their presentation on Sphere of Influence of Key Opinion Leaders in Health Care Social Media.

    PRSA 2009 Conference Breakdown

    Play Episode Listen Later Oct 7, 2009 34:10


    We get a PRSA 2009 International Conference Breakdown with Conference co-chair Marisa Valbona, APR,Fellow PRSA, president, CIM Incorporated. A breakdown of sessions, workshops and networking to come at the event coming to San Diego.

    PRSA 2009 Conference Preview-Bob Garfield Keynote Preview

    Play Episode Listen Later Oct 6, 2009 31:46


    Bob Garfield previews his PRSA 2009 International Conference Keynote, which ask the question: Is traditional media falling apart before our eyes, and more importantly, are we prepared to pick up the pieces? He explores this topic in his latest book, The Chaos Scenario.

    PRSA Conference Preview 2009-PR Measurement and Practices

    Play Episode Listen Later Sep 30, 2009 53:23


    Shonali Burke previews her PRSA 2009 International Conference presentation on PR measurement and practical ways in which PR practitioners can apply measurement best practices to their programs and campaigns.Gayle Falkenthal and Joan Gladstone preview their presentation on Let’s Talk Business: Independent Practitioners Share Advice for New and Established PR Practices.

    Hi Tech Public Relations

    Play Episode Listen Later Sep 9, 2009 39:49


    Nicole Jordan from the Rubicon Project discusses her work in the fast-paced world of high-tech PR in the Silicon Valley, and she gives her observations on the evolution of public relations.

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