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Everywhere you scroll, people are shouting about where to invest. But what if the smartest investment you could make… was in your marketing? In this episode of The Hayley Osborne Show, I'm breaking down the exact shift that helped me grow my brand, and how health professionals like you can do the same to build trust, attract dream clients, and create real momentum in your business. PLUS: I'm inviting you to my FREE 3-day live workshop for health brands → The Fully Booked Health Brand Workshop: Sept 16–18 11AM ACDT Live on Zoom If you're a health brand, physiotherapist, chiropractor, psychologist, dietitian, wellness clinic, beauty therapist, or fitness professional, (or insert your health business HERE) and you're ready to: • Attract more dream clients consistently • Stand out online so people choose you over the clinic down the road • Align your marketing so it feels professional, trustworthy, and true to you • Save time with proven strategies that actually work✔️ Optimise your content (with the help of AI!) Register now: https://shm.hayleyosborne.com/fully-booked This episode and this workshop are your permission slip to stop winging it and start showing up like the trusted health brand you are. Join the Workshope here: https://shm.hayleyosborne.com/fully-booked I'D LOVE US TO CONNECT: • Instagram: @hayleykosborne • Facebook: /hayleyosborne • Website: https://hayleyosborne.com/work-with-me/
In this episode, I welcome Ilise Benun, a business coach and mentor for designers, copywriters, and creative professionals, to share insights on making a living from your creative talents. Ilise, author of seven books including The Creative Professional's Guide to Money, provides actionable advice and resources to help creatives market their skills, grow their careers, and turn their talents into a thriving business. I also offer a practical career tip for listeners: how to brainstorm and list new career possibilities that align with your passions, skills, and true calling. From uncovering themes in your strengths to exploring intriguing career paths and revisiting your motivators, this episode guides you step-by-step to expand your career horizons. Highlights include: How creativity can enhance your work and make it more resilient in today's economy. Simple, actionable steps to market your talents and grow your career. A framework for listing career possibilities based on your skills, passions, and strengths. Inspiration to trust your intuition and embrace collaboration as a career superpower. Whether you're seeking a career shift, exploring creative opportunities, or looking to thrive in your current field, this episode is packed with insights to help you make a great living while doing work you love. Resources & Links: Find out more about Ilise and listen to her podcasts at Marketing-Mentor.com. Sign up for Maggie's monthly newsletter for career and life purpose insights: MaggieMistal.com/newsletter Maggie's book: Are You Ready to Love Your Job? Make a Great Living Through Soul Search, Research and Job Search – available on Amazon Podcast episode on Visioning: How it Works and Why It's Crucial to Your Career To Do Now
As a freelancer, don't you wonder what makes a good pitch (and a bad one)? That's just one of the questions I asked Rebecca Matter, President of AWAI, who hires lots of freelancers and gets pitched every single day. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
The 3 single things every health brand needs to have a magnetic marketing strategy? Extreme intention. In this episode of The Hayley Osborne Show I share what you need, why you need them and how to put it all together. I'm a massive believer in sharing the what PLUS the HOW. Because there's no point getting the information if you don't know how you're going to use it, and activate on it in real life. Ready to attract more of the right clients to your health brand, book out your practice and thrive without killing yourself in the process? This episode is your starting point. I know you give so much of yourself to your patients and clients, that when it comes time to promote your own business, there is zero energy. I want to change that for you. Tune in now and learn a little more about what you can do to help yourself and your marketing. I'D LOVE US TO CONNECT: • Instagram: @hayleykosborne • Facebook: /hayleyosborne • Website: https://hayleyosborne.com/work-with-me/
Your marketing energy matters. You may know this already, you may not OR, you might just be cursing along in a state of showing up for the sake of it. Either of these, you need to be aware, your audience can feel your vibe and your energy. In this episode of The Hayley Osborne Show, I'm sharing how the energy you bring to your content, your brand, and your visibility efforts impacts everything! I want to teach you the mindset shift you need to go from “selling” to “serving”. I want you to understand the importance of how congruent energy builds connection and loyalty and, what magnetic marketing looks like for health brands ready to grow. And here's the exciting news, doors to Magnetic Marketing Formula open Tuesday 16 September! This is my signature 8-week course designed for health professionals who are ready to attract aligned clients, show up with confidence, and grow in a way that feels good. Hit play and let's create intentional marketing that matches the impact you're here to make! I'D LOVE US TO CONNECT: • Instagram: @hayleykosborne • Facebook: /hayleyosborne • Website: https://hayleyosborne.com/work-with-me/
Is SEO dead? Not according to Atlanta-based SEO & AI Visibility Consultant, Jenny Munn. However, it is changing. What really matters is being findable by your people, whether via Google, social media or one of the AI platforms. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
YES, you heard it. A fully blown search engine! Seeya later to the pretty pictures. Instagram isn't just a visual app anymore and in this knowledge building episode of The Hayley Osborne Show, I'll walk you through how to optimise your Instagram presence so your content gets seen, saved, and searched in 2025 and beyond. This is a fun one and one I have not done in a while. I want you to learn: • The algorithm changes that are transforming the way we use Instagram • How to write keyword-rich captions that boost visibility • What to do with your bio, alt text, and pinned posts to stand out • The difference between hashtags and keywords (and which matters more now) • Smart content strategies to increase your chances of being discovered • Why this matters especially if you're building a health brand If you're a personal brand, coach, or service-based health business, this episode will help you get ahead of the curve and become impossible to miss. I'D LOVE US TO CONNECT: • Instagram: @hayleykosborne • Facebook: /hayleyosborne • Website: https://hayleyosborne.com/work-with-me/
Perfection feels safe, but it's also the biggest reason your brand isn't moving forward. In this episode of The Hayley Osborne Show, I'm sharing why taking imperfect action will always outpace waiting for perfect, and how “done” creates the momentum you need to grow faster. My aim is to help you understand the hidden cost of perfectionism in business, why “done” builds trust, visibility, and opportunities so much faster and some very simple ways to start embracing “done” in your marketing and brand building. There's lots of mindset shifts in this baby as well that will help you let go of perfect, for good. This is where it starts. If you've been sitting on a piece of content, a project, or an idea because it's not 100% ready, this is your sign to hit publish. Imperfect action will always beat perfect inaction. I'D LOVE US TO CONNECT: • Instagram: @hayleykosborne • Facebook: /hayleyosborne • Website: https://hayleyosborne.com/work-with-me/
On this episode with one of my favorite guests, Michael Katz, we covered a lot of ground, from “will AI destroy his newsletter business?” to “the 4 things he does to market his business” to “why you shouldn't try to do what the “big guys” do.” It's a meaty one! And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
I'm sharing a softer, smarter way to approach your marketing, especially if you're a solo health practitioner or small business owner in the wellness space. My questions are around your marketing supporting your wellbeing? Or silently burning you out? In this episode of The Hayley Osborne Show, you'll learn why traditional marketing advice often leads to burnout. How to build simple, sustainable rituals for visibility and a behind-the-scenes look at how I structure my own content with energy and ease in mind. Marketing shouldn't feel like a second full-time job. It should feel aligned, energising, and in flow with the way you run your business and your life. This is your permission slip to do things differently.
In this heartfelt and deeply insightful episode of The Hayley Osborne Show, I sit down with my private client and inspiring psychotherapist, Anne Sureyya, for a powerful conversation about what it truly means to unbecome the roles we've played just to survive, and instead, belong fully to ourselves. Anne shares her personal and professional journey as a therapist, mum, and thought leader, peeling back the layers of performance and perfection to reveal how our early attachments shape not just our relationships, but how we show up in business too. We explore: ✔️ How self-worth wounds impact our personal and professional lives ✔️ The emotional triggers business owners face daily (and how to move through them) ✔️ Why so many of us struggle with visibility and authenticity in our marketing ✔️ Anne's transition from “nothing” to thriving digital presence, with clarity and confidence ✔️ Her free guide 5 Steps to Stop Abandoning Yourself in Love (and why it's a must-read) This episode also marks a new chapter in my business as I now work exclusively with health brands, and Anne's work perfectly embodies the depth, truth, and transformation that aligned marketing should support. I've worked with Anne for a long time and I am so excited to have her join me on the podcast. If you've ever felt like you're not “good enough” to show up online or unsure how to market your unique voice, this one's for you.
Following your passion is one thing; following your heart is another. Today's guest, John Silfies of Silfies Media, shares how he followed his heart to find a profitable niche where very few others had bothered to look. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
It's time. I've been quietly building something behind the scenes and in this episode, I'm finally sharing the bold new direction I'm taking in my business. This isn't just a pivot, it's a powerful realignment. A decision to go deeper, to serve more meaningfully, and to put everything I've got into the space that lights me up most. Change is scary, it's a risk, it's a lot of work, but with the biggest risk, comes the biggest rewards in many senses of the word. In this episode, I unpack: Why I'm no longer trying to be everything to everyone The moment I knew this shift was the right move What this change means for how I work, who I serve, and what I offer moving forward If you've ever felt called to do something more aligned, more purposeful, this is your permission slip. Ready to hear what's next?
I've worked too hard building this business, raising babies, navigating launches, growth, setbacks, and comebacks to play it safe now. I've rebuilt my body, my business, and my brand more than once, and that kind of resilience? It deserves to be seen, not softened. In this episode of The Hayley Osborne Show, I'm talking about if you've ever watered down your message, second-guessed your content, or played it safe to fit in, this episode is your wake-up call. You didn't pour your heart, time, and energy into building your business just to sound like everyone else. You came here to create real impact. And that doesn't happen when you're hiding behind generic messaging. I didn't come this far to be generic…and neither did you. Listen now and I'd love for you to DM me your feedback about the episode. I'D LOVE US TO CONNECT: • Instagram: @hayleykosborne • Facebook: /hayleyosborne • Website: https://hayleyosborne.com/work-with-me/
If you are worried that your ideal clients aren't out there or just need a little hope right now, this episode is for you. Rebekah Mays, a LinkedIn ghostwriter for Climatetech executives, shares exactly how she landed her dream project with an ideal client – and much more! And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
No one talks about it…but your health might be the missing link in your marketing strategy. In this episode of The Hayley Osborne Show, I'm diving into the unexpected connection between how you feel and how you show up, in your content, your visibility, your energy, and your ability to attract the right clients through your marketing efforts. Because if you're exhausted, foggy, or running on fumes, no marketing and social media strategy in the world will land the way it should. But when you feel strong, clear, and aligned? Your marketing becomes magnetic. Oh LaLa this is a VIBE! If you're ready to show up with more confidence, because you might have been feeling stuck or a little flat, this conversation will give you a fresh perspective on why prioritising your wellbeing might just be the best business decision you make. I'D LOVE US TO CONNECT: • Instagram: @hayleykosborne • Facebook: /hayleyosborne • Website: https://hayleyosborne.com/work-with-me/
In this episode of The Hayley Osborne Show, I'm sharing the real, behind-the-scenes ways I support my health in a busy season of life. I'm walking you through the tiny rituals that help me feel grounded, energised, and clear-headed as I juggle motherhood and entrepreneurship. What I've learned after three babies, countless rebuilds, and years of running my own business, is that your wellness has to come with you for the long haul. When you're growing a business and raising small humans, your own health can feel like the first thing to fall off the list. This is a gentle reminder that wellness doesn't have to be perfect or time-consuming. It just has to work for you. Whether you're in the thick of it with babies or building a business that demands your all, I hope this gives you permission to make your health a priority, your future self will thank you. I hope from this episode you take one thing and implement it into your day and life. I'D LOVE US TO CONNECT: • Instagram: @hayleykosborne • Facebook: /hayleyosborne • Website: https://hayleyosborne.com/work-with-me/
Guess what happens when you have the right attitude, a willingness to take action and a little chutzpah. No, don't guess. Just listen in to my conversation with Stephanie Mickelson, a content writer who is getting new clients left and right. She shares what's working right now. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
You know what? I LOVE a good HOT TAKE and this week; I'm going to be real with you. Marketing doesn't have to be a constant grind of pushing your services and reverting to this because you have no strategy, so you almost shout at your audience to buy (and you don't even realise you're doing it). What is real and way more powerful? When we flip the script and start telling stories instead of giving sales pitches. In this episode of The Hayley Osborne Show, I'm sharing 8 ways to market your business with a story that feels human, like you and not robotic or salesy. I'm talking about creating connections, pulling at heartstrings, and making your brand something people genuinely care about. It's time to move away from the hard sell and invite your audience into something meaningful. Meaningful sells. If you're ready to start sharing your story and not in a “spill all the beans on the ins and outs of your whole life” kinda way, but more so in a strategic way, let's get it. This episode is for anyone who wants their marketing to feel real, authentic, and powerful. No fluff. Just heart. Listen in and let's make marketing feel like something worth doing. I'D LOVE US TO CONNECT: • Instagram: @hayleykosborne • Facebook: /hayleyosborne • Website: https://hayleyosborne.com/work-with-me/
Your inbox is overflowing but there's 1 email newsletter that is so good you have to stop and read it and then share it! Well that's today's episode. I'm sharing Kate Purcell's latest, Impact Reports in the Wild, and the content strategy behind it that's working. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
If you've ever wanted your brand to light up the room (and the internet), this episode is for you. I'm sharing in The Hayley Osborne Show my personal strategies for building a standout brand that looks incredible, feels aligned, magnetic, and unmistakably you. This is me giving you your permission slip to sit down, have a think and create a brand that's cohesive, elevated, and deeply personal. We're going beyond just logos and into the heart of what makes a brand truly unforgettable. If you're just beginning or refining what you've already built, this episode is packed with creative prompts, clarity, and inspiration to help your brand shine in all the right ways. What I've found is sometimes we are so close to our brands and businesses that we can no longer see them for what they are, good or bad. This is your reflection time. Let's sit for a minute and chat with ourselves while you listen. You're welcome! I'D LOVE US TO CONNECT: • Instagram: @hayleykosborne • Facebook: /hayleyosborne • Website: https://hayleyosborne.com/work-with-me/
To me, marketing is an art. It's fun and should be full of personality, inspiration, creativity and a process that feels like a passion project! In this episode of The Hayley Osborne Show, I am chatting all about infusing creativity and artistry into your marketing, making them more engaging and awesome for both you and your audience. I share some simple effective ways to transform your marketing from a boring routine task into something that feels dynamic, fresh, and meaningful. It's time to get creative while going back to basics on how to turn your marketing into something that feels like art, not work! I'D LOVE US TO CONNECT: • Instagram: @hayleykosborne • Facebook: /hayleyosborne • Website: https://hayleyosborne.com/work-with-me/
Now more than ever, with so much uncertainty in the world, who can you trust? It's most important to be able to trust yourself, your own intuition. In my second conversation with Melody Wilding, author of "Trust Yourself," we dive into what exactly that means, and much more. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
In today's business landscape it's not enough to just “do marketing”, you need to stand out. How do you do this? It's the little things that count. In this episode of The Hayley Osborne Show, I'm diving into how to transform your marketing funnel into a VIP experience that feels exclusive, personalised, and exciting! A marketing funnel sounds complicated, but it's not. It also doesn't have to be a simple, transactional process either. It can be a journey where your clients feel valued, special, and eager to work with you. I'm so keen for you to learn practical ways to create a funnel that makes your clients feel like they're receiving a luxury experience, from personalised entry points to VIP-only online events (or in real life) and thoughtful follow-ups. If you're ready to level up the way you market your business and how those in your world receive your business love language, tune in and start implementing these high-touch strategies today! (Shhhhh: it's easier than you think). I'D LOVE US TO CONNECT: • Instagram: @hayleykosborne • Facebook: /hayleyosborne • Website: https://hayleyosborne.com/work-with-me/
Is it easier to find clients than a job these days? And will AI replace us? Those are among the timely topics I debated with Maggie Mistal, an intuitive career coach and podcaster. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
Unprofessional Entrepreneur by Felly Day - Marketing and Content tips for online small businesses
What even is Substack? And how can an entrepreneur use it to support their marketing efforts?Listen to Sara ramble on about how she uses Substack and why you actually don't need to be jumping on this newest platform.Meet Sara Noel:Sara Noel is a Website Copywriter, Marketing Mentor, Unapologetic Squirrel (aka ADHDer), Champion of Single Moms, World's Loudest Noah Kahan Fan, and the most unfiltered business owner on the Internet. She's the proudest F-bomb-dropping New Englander you'll ever meet, the "queen of over delivering" (according to her students and clients), and she's wicked obsessed with helping business owners learn how to write better website copy.www.betweenthelinescopy.comwww.betweenthelinescopy.com/sprintwww.betweenthelinescopy.com/subscribeFind Felly:fellyday.comthreads.net/@fellyday
Today's guest is a DJ turned music executive and founder of JV Agency, a music marketing firm celebrating its 10 year anniversary. She has handled thousands of album launches throughout her career, including for acts like Fall Out Boy, Shawn Mendes, and the Killers.She specializes in digital marketing with a side passion for empowering women in the music industry. She pays it forward by bringing in interns with the goal of mentoring and creating a career path for them. In fact, her own path started as an intern at Def Jam Records.As a public speaker, she has appeared at SXSW, Canadian Music Week, Live Nation All Access Fest, numerous university events, and is a GRAMMY U mentor. She's been quoted by Forbes, CNBC, and the LA Times.She's the music marketing maven with the motto “Stay resilient, stay authentic.”Meet Jazmine “DJ Jazzy” Valencia! (see links and videos below)In This Episode* How an internship at Def Jam Records defined her career path* Jazmine's “Marketing Starts At Home” philosophy explained* Two big mistakes emerging artists make in marketing themselves* Most common marketing challenge female artists face that male artists do not* Mentoring through internships at her own agency and at GRAMMY U* Emerging female acts Jazmine's excited aboutPlus Jazmine Valencia's answers to the Shakedown Questions!Recorded in March 2024.Disclaimer: Opinions of Herizon Music show guests are not necessarily those of Thea Wood Productions, LLC or its employees, volunteers, advisors, or contractors.Herizon Music is produced by Thea Wood Productions, LLC, an Amazon Associate that earns from qualifying purchases. Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.Guest LinksIf you don't see these links (or embedded videos!) on your podcast platform, get the full experience at HerizonMusic.com.JV AgencyLinkedInInstagramCreditsGuest: Jazmine ValenciaHost: Thea WoodProducer: Thea Wood Productions, LLCListen to other episodes of Herizon Music: The Podcast.Support This PodcastSubscribe to Herizon Music: The Podcast & Newsletter for free. You can also fiscally support our mission to promote gender equity in music. Since launching in 2019, Herizon Music was recognized as a finalist for the Women Changing The World Awards (Journalism & Media category, 2025), ranked #15 in FeedSpot's 2025 Top 45 Women In Music Podcasts, Podcast Magazine's "Top 20 Mom Podcasters of 2020," and Pretty Progressive's “Inspiring Podcasts for Women in Their 20s.” * Opt into a paid subscription - only $7.50 per month! You can pay $72 in advance for 12 months (or $6 per month) or become a Founding Member for $216 annually. Upgrade here.* Sponsor a podcast episode! You or your business can reach our dreamers, rule breakers and rockstars in the most positive way possible! It's super affordable to sponsor this evergreen content that includes a midroll after The Shakedown questions and logo/link in the Show Notes. Email me for a rate card.* Sponsor an issue (or two or three!) of the Herizon Music Newsletter. It costs time and money to publish the exposés, news, and interviews that over a thousand subscribers and 3,000 social media followers read. Email me for a rate card for this and other marketing opportunities.If you'd like to reproduce this podcast or a portion of the podcast or associated content, you must obtain prior approval in writing from Thea Wood Productions, LLC. Email herizonmusic@substack.com. Get full access to Herizon Music: The Newsletter at www.herizonmusic.com/subscribe
If you bristle at the idea of “pitching” your services to your ideal clients, this episode might change your mind. In today's episode, I'm talking with ghostwriter, Liz Heflin, who used to get all her work through word of mouth, until she realized that the pipeline could dry up at any moment and she didn't want to be left high and dry. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
If you ever wonder how people "get" a new client from LinkedIn, today's episode is for you. Case study copywriter, Leslie Blaize, also a member of the Simplest Marketing Program, shares how she landed two clients through her LinkedIn newsletter. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
I hosted LinkedIn trainer, Beth Granger, and peppered her with questions about LinkedIn, the new and exciting things, as well as the frustrating and annoying things. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
When you're self employed, your business is you. So it must reflect you. But what exactly does that mean? Maegan Megginson, of Deeply Rested, has evolved her business into one that not only reflects her main purpose, but also seeks to help business owners do that too. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
Who really has the power: you or your client? If you think they do, today's episode is for you. I talked with executive coach and author, Melody Wilding, whose new book, Managing Up, is just out. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
Mónica Malavé is a marketing and branding strategist, and CEO of Elevate It Now. Originally from Puerto Rico, she has a passion for design, marketing, and all things creative and is a big believer in "people helping people." Her specialties include branding, social media management, technical and creative marketing, and innovative marketing strategies. She's an Adobe Express Ambassador and also a Marketing Mentor with the American Marketing Association, DC Chapter. A big fan of movies, including but not limited to 2015's Cinderella, Michael Keaton movies like Mr. Mom, Johnny Dangerously, and Batman, she suggested we discuss The Princess Bride, a true gem of a movie.-https://www.elevateitnow.com/about-us/ https://www.instagram.com/elevateitnow/ https://www.threads.net/@elevateitnow -The Princess Bride (1987)https://www.imdb.com/title/tt0093779/ https://www.imdb.com/title/tt0093779/characters/nm0001597/https://youtu.be/XCHKYNFH9Lk?si=zcmBVNdsKLMUXTib https://www.vanityfair.com/hollywood/2020/06/the-princess-bride-homemade-fan-film https://ew.com/movies/2019/09/18/princess-bride-remake-jamie-lee-curtis-cary-elwes/ -Other movies discussed, alphabetical listAll the President's Men (1976)Cinderella (2015)Clash of the Titans (1981)Clash of the Titans (2010Saw (2004)Weekend at Bernie's (1989)
If it's time to stop giving away your most valuable resource – your thinking – and finally get paid for it, this episode is for you. Kristina Unker, owner of Ma'am, a brand strategy firm focused on the hospitality sector, shared her POV on strategy: What is it? How do you do it? How she learned it. And whether AI can do it. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
Against a backdrop of uncertainty, Jonathan Cleveland, founder of Cleveland Design and author of Designing for the Greater Good: The Best of Cause Marketing and Nonprofit Design, shares the key to his success, why he has no interest in retainer clients and how he's handling slashed funding for non profits. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
If you've been wanting to productize your creative service, learn how brand strategist and designer, Lidia Varesco Racoma, chose her niche and turned her resources into a product called, The Essential Nonprofit Branding Toolkit. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
Everything SEO - Making SEO More Accessible, Adaptable, and Achievable for Small Businesses
It's another year and another chance to suffer from comparisonitis!! But, worry not, I've got you (or, more accurately, Sara from Between The Lines has got both of us covered today). With everyone celebrating their end-of-year wins and their goals for this upcoming season, quarter, and year, it's a time when we tend to do a little reflection (good and bad).Sara Noel is a Website Copywriter, Marketing Mentor, Unapologetic Squirrel (aka ADHDer), Champion of Single Moms, World's Loudest Noah Kahan Fan, and the most unfiltered business owner on the Internet. She's the proudest F-bomb-dropping New Englander you'll ever meet, the "queen of over-delivering" (according to her students and clients), and she's wicked obsessed with helping business owners learn how to write better website copy.You can find her online here, but you'd be better off just subscribing to her weekly newsletter from the get-go — she shares one marketing tip, once a week, but always includes a good-enough-to-skip-your-responsibilities-to-read story.Website: www.betweenthelinescopy.com Newsletter (free copywriting tips): www.betweenthelinescopy.com/subscribe Okay, so in this episode of The Blogging & SEO Show, we're talking all thing comparisonitis, how to avoid it, how to deal with it, and why you shouldn't let it ruin all the hard work you've put in the past year (because you're fudgin amazing, okay?). Don't forget to listen in next week, too, as we'll be back to our usual Blogging & SEO goodness ;)More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @commamama.coDon't forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.
If you want quick wins to kick off the new year, today's episode is for you! Find out what a quick win really is and where to focus in order to make them more likely. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
We're wrapping up 2024 and ringing in 2025 with a conversation about time and patience and AI too, of course, with my old friend and self-proclaimed introverted IT geek, Alan Seiden. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
For the next installment of the “Where are they now?” series, we learn from Carrie Simmons, former agency owner turned leadership coach and Executive Director of a destination management non profit. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
In today's episode, we turn the tables and I am interviewed about how I build my business by my very first client, Ilo Orleans, director and producer of films for the likes of Google, Microsoft and other names worth dropping! And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
Struggling to write copy that truly connects and converts? You're not alone—and today's guest, Sara Noel, founder of BTL Copy, is here to help! Sara is a Website Copywriter and Marketing Mentor dedicated to helping creative brands, founder-first businesses, and freelancers craft compelling narratives, build better client connections, and stand out authentically online. With her expertise in copywriting, marketing strategy, and mentorship, she empowers business owners to embrace their voice and attract their ideal audiences. In this episode, we chat about: How to uncover and define your brand voice, even if you're starting from scratch Balancing storytelling with selling—without sounding salesy Writing an ‘About Me' page that feels genuine and connects with your audience Common copywriting mistakes brands make—and how to fix them Actionable tips for DIYing your website copy like a pro If you're ready to ditch the cringe-worthy copy and embrace words that connect and convert, this episode is packed with the practical advice you need. Connect with Sara: Take her Website Copywriting Course and get 20% off using the code "tropicalsocial" Website: www.betweenthelinescopy.com Newsletter (free copywriting tips): www.betweenthelinescopy.com/subscribe Email marketing course: www.betweenthelinescopy.com/email-chapter Freebies: www.betweenthelinescopy.com/free-stuff Website copy template: www.betweenthelinescopy.com/web-copy-guide Instagram Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Join the next round of the Tropical Social Accelerator - my signature course for social media managers Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference. Thank you for being a part of The Tropical Social Community! XO, Shan
If you need more and/or better clients, but it feels like your marketing isn't working, this episode is for you. Ilise Benun describes what it looks like when it is (and isn't) working and what to do to make sure it does. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
Oh snap!!! Another unicorn present coming in hot! Forbes featured seven-figure earner Nicole Cherie Hesse is bringing on another badass guest to help you level up fast and crush your unicorn goals…It's no secret that your true self attracts your true believers, and it all starts with being authentic AF.You may be asking who the F Laura Sinclair is and why the F you should listen to them… Well, that is the first question Nicole is going to ask them. So push play and buckle up because it's about to get bumpy!You can connect with Business and Marketing Mentor, Laura Sinclair here
In 1988, Ilo Orleans was an actor in NY who needed help gluing resumes to headshots then mailing them to agents and casting directors. So I helped. It was by listening to the market – listening to Ilo, that is – that I found myself on the path that has become Marketing Mentor. For the next installment in the “Where are they now” series, I bring you my first client, Ilo Orleans. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
In this new Q&A style episode, you'll learn what to do (and say) when a prospect “rejects” you, how to stay motivated to do your marketing, whether you can have more than one LinkedIn profile and more. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
Total tactics In today's episode. I answer common questions from the SMP+ Outreach Club including “how do I know if a prospect is right for me?” and “how should I reach out to them if they are?” And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor
Content marketing is one of the most effective marketing tools for creative professionals – when you use it consistently. And a marketing newsletter is the most effective content marketing you can do. So today's episode is all about newsletters and its effect, “newsletter magic.” And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
Hils Crisp is The 'Business Alchemist' and a 'Strategic Business and Marketing Mentor' and Uplevel Coach - helping ambitious coaches take their business to the NEXT LEVEL by supporting them with the inner work as well as the strategy and marketing, planning and productivityHere's where to find more:https://www.facebook.com/hilscrisphttps://www.instagram.com/hils.crisphttp://www.linkedin.com/in/hils-crisphttps://www.youtube.com/@HilsCrisphttps://hilscrisp.com___________________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself
If perfectionism is getting in your way, this episode is for you. Public speaking coach, Gigi Rosenberg, shares ideas about how to leave perfectionism behind in order to be the real non-robotic you that only you can be, whether you're on a stage, leading a meeting or in a 1:1 conversation. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.