Podcasts about direct response copywriting

You need friends who believe in your work. Because scaling doesn't start with systems. It starts with conversations. Ones that build genuine, authentic community.You've likely heard things like, “Just show up consistently” or “Engage with your audience!” But if that advice hasn't helped you build a thriving brand community that of fans that love you and your work…this episode is for you.The truth is: It's not about paid ads or complicated launches. And you don't need a massive following or a huge team to build a powerful, profitable, heart-centered brand community. If your audience isn't buying, they may not feel like a community—yet.In this conversation with Kristina Bartold—co-founder of the Social Snippet and someone who truly walks the walk (I mean, have you seen her High Vibe Women events?!)—we break down exactly how brand community has helped her grow (and scale quickly) across two brands, online and offline. [1:12–3:02] How Community Helped Scale Her Business—Not Funnels[3:02–5:45] How She Got Good Clients So Quickly[7:20–10:05] Where To Start Building Your Community[10:05–14:00] The Best Way to Collaborate and Grow Together[27:00–32:00] Podcasting as a Community Builder[32:00–35:30] The One Thing You Can Do Today➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/3-secrets-to-grow-your-brand-community-kristina-bartoldHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/WORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. Thank you!Join Copy Critique Club to get more clients from your copy by clicking here!

If “Buy now!” makes you cringe…Here's how smart, successful entrepreneurs are ditching the hype and winning with integrity.Let's be honest: most of us didn't start our business to become a full-time marketer or salesperson. We started to help people. To create freedom. To make an impact. And yes, to make money—but in a way that feels aligned. And yet, here we are. Tired of marketing formulas that don't feel like us. Side-eyeing another bro-style launch with countdown timers and FOMO-laced subject lines. Wondering if there's a better way to market. How can we do it both effectively AND with integrity?There is a way. It's called Values-First Marketing. And this episode is your intro to how and why it works (with examples!).[0:25-3:26] What is Values-First Marketing?[3:26-11:27] Why Values First Marketing Works[11:27-20:40] Real-World Brand Examples [20:40-30:01] Patagonia Case Study and Deep Dive[30:01-33:09] 3-Step Process to Grow Your Brand into a Movement that people naturally want to be a part of.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/build-fierce-brand-loyalty-with-values-first-marketingHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Website → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/WORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!Join Copy Critique Club to get more clients from your copy by clicking here!

This quarter is wrapping up. You've been juggling client work, big-picture strategy, and way too many last-minute marketing tweaks. You know marketing is crucial for growth, duh, but let's be honest—when was the last time you actually took a step back and assessed what's working?Not what feels busy. Not what looks good on social. But what's actually bringing in revenue without requiring you to be ‘on' all the time?If your marketing has been more reactive than strategic (no shame! We've all been there), this quick 10-minute marketing audit will help you recalibrate before the next quarter. No fluff. No complicated reports. Just five simple questions that will instantly reveal where your marketing is supporting your growth—and where it's holding you back.Make sure you listen all the way to the end, because you don't want to miss #5. It's the #1 reason businesses plateau. When you tweak this, you'll start attracting clients who already value your work and see you as the obvious choice.0:04:45 - Tired of relying on social media? Let's talk about the power of podcasting, email, and SEO to build a marketing strategy that lasts.0:06:30 - What if one simple shift could double your revenue? A deep dive into how targeted copy and niche marketing made it happen.0:08:55 - Are you tracking the right numbers? Discover how analytics can reveal exactly where your best clients are coming from.0:11:20 - Content creation doesn't have to be overwhelming. Here's how a structured strategy makes it easier—and more effective.0:13:40 - Wish you could spend less time on social media? Learn how automation tools can help you focus on what really moves the needle.0:16:05 - Social media vs. email marketing—who wins? A fresh perspective on why email might be your best long-term strategy.0:18:30 - How often should you email your audience? A smart approach to finding the right balance—without overwhelming them.0:20:45 - Struggling with consistent messaging? The secret to building a solid content foundation (and making it way easier).➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/10-minute-marketing-audit-before-Q2Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.

Your brand voice matters more than any algorithm. Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most powerful things you can do…because people see and hear the real you! It can be a double edged sword. That is why I cannot wait for you to hear the super smart way that Holly leaned into her authentic brand voice to create such incredible (and consistent!) results.In this episode, she breaks down the three to four emails a week that her audience loves to read, how it strategically reinforces key themes, and keeps her top of mind (without taking all her time!). Holly is so generous in this episode. She shares how really leaning into her voice across all of her media platforms doubled her revenue in one year and is the strategy she continues to use today. The best part? YOU can apply these same principles to your business. Holly keeps it simple and doable.0:04:45 - Emphasis on non-social media-centric business strategies using podcasting, email, and SEO.0:06:30 - The role of effective copywriting and niche marketing in doubling her revenue in 2023.0:08:55 - The importance of using analytics to understand client sources and tailor marketing efforts.0:11:20 - Benefits of a structured content strategy that simplifies creation and ensures consistent messaging.0:13:40 - Use of automation tools to manage social media efficiently, focusing on more substantive business tasks.0:16:05 - Comparison of immediate social media gratification versus long-term engagement through email.0:18:30 - Tips for managing email communication frequency, starting small, and scaling gradually.0:20:45 - Importance of creating a solid content foundation and using templates for consistent communications.➡️SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/how-owning-brand-voice-doubled-revenue-holly-haynesWant more? Attend Holly's virtual event Ditch The Social Drama LIVE on Wednesday March 12, 2025Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? IJoin Copy Critique Club to get more clients from your copy by clicking here!

There are five signs you can market smarter, not harder—and they're more freeing than you might expect.

Sales don't have to feel pushy or uncomfortable. What if selling felt more like a natural conversation—one where both you and your potential client felt at ease? Our guest Nikki Rausch is sharing her Selling Staircase framework today so that you can get more clients through relationship selling. And let me tell you: I have personally implemented some of the tips she shared in this episode. It's a good one!No forcing a sale, and no bro tactics needed. Instead, you guide a prospect through a conversation that builds trust, fosters connection, and naturally leads to a yes. Today we're talking about how to pre-frame your discovery calls, ask the right questions, and recognize buying signals.0:02:07 - Impact of good or bad copywriting on the sales process0:03:26 - Make your discovery calls more effective with pre-framing (and how to do that)0:07:05 - Balancing power in sales conversations0:08:49 - Key questions to ask prospective clients to identify ideal clients and plant seeds about expertise0:12:26 - Recognizing and acting on buying signals0:16:11 - Handling pricing inquiries effectively0:19:37 - Should you list your pricing on your website?➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/get-more-clients-relationship-selling-nikki-rauschHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or LinkedIn, I will send you a Starbucks card as a thank you!Join Copy Critique Club to get more clients from your copy by clicking here!

Feeling like half of entrepreneurship is really just writing sales copy? You're feeling the need to create content all the time.  It's a lot—and that is not what you signed up for.As much as you want to step back from marketing—and you know you need to—but every time you try, something feels off. The copy doesn't sound like you, the messaging isn't quite right, and suddenly, you're back in the weeds fixing everything yourself. This is all too common. Successful entrepreneurs hesitate to delegate marketing because they fear losing the success you've had so far because that's been built on your authentic brand voice and your connection to your audience. You've spent years crafting a message that feels personal. Letting go feels risky. Why would you put that in jeopardy? I get it. What if you could remove yourself from the daily execution of your marketing without losing alignment, conversions, or your authentic brand voice?That's exactly what I help my clients do. And in this episode, I'll show you how to protect your brand voice while scaling your marketing. 0:03:17 Solution to maintain brand voice when outsourcing0:06:12 What to do when you've been burned by a marketer or service provider in the past0:09:45 How a marketing partner can become an extension of your brand0:12:39 A marketing partner can lead the strategy, execution, and optimization so you don't have to0:14:01 Benefits of having the right marketing partner➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/step-back-marketing-brand-voice-audience-trustHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or LinkedIn, I will send you a Starbucks card as a thank you!

Reinventing yourself is one of the most exciting and transformative things you can do. It's about stepping into the next version of yourself, fueled by clarity, courage, and a vision bigger than anything you've imagined before.We've all felt that pull—the one that nudges us toward something greater, yet keeps us tethered to the safety of what we know. Maybe you feel the call to evolve but aren't sure where to start or if it's worth it. You don't want to risk losing all the success you've had thus far. Reinvention is a process we all inevitably face, especially when we're striving to grow, create impact, or pursue our purpose.That's why today we have Tracy Matthews on the show. She has reinvented herself several times and built several multiple 7+ figure businesses. She believes creativity is the biggest gift for navigating challenges, living a more fulfilled life, and having fun while creating wealth. Notable media placements include The Today Show, Entrepreneur, InStyle Magazine, and Elle. In this episode, Tracy shares encouraging stories and practical wisdom about reinventing yourself in life and business—even after 40 and 50 years old. You'll want to listen to the end for the one question that brings clarity to the dream that fuels your next chapter and what that could look like. Whether you're scaling back to pivot or dreaming bigger than ever before, know this: you're capable of creating a life and legacy you love. Listen in on our conversation about what it looks like to start reinventing yourself today.0:01:10 - What reinventing yourself means and why it's a natural process.0:03:45 - How to recognize when it's time for reinvention in business.0:06:10 - Overcoming fear and resistance to change.0:08:25 - The emotional challenges of letting go of an old identity.0:10:40 - Bringing your audience along during a business pivot.0:13:00 - Real-life stories of reinvention and business transformation.0:15:45 - The role of creativity in navigating change.0:17:30 - Building a business that aligns with your evolving vision.0:20:15 - The importance of clarity in reinventing yourself.0:24:00 - How long does reinvention take? The timeline and mindset shifts.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/reinventing-yourself-in-business-tracy-matthewsFREE RESOURCE:Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique Club to get more clients from your copy by clicking here!

Your landing page is live. You poured hours into crafting it, finding just the right words, and adding those beautiful visuals. But here you are, refreshing your analytics dashboard, and… crickets. Sound familiar?If your landing page isn't converting, you're not alone. It's frustrating, but here's the good news: sometimes, small tweaks can make a massive difference. You don't need to start from scratch or hire an entire marketing team to fix the problem. Instead, I'm sharing three fast fixes that can turn your underperforming landing page into a high-converting asset so much more easily.I've included quick action steps for these 3 fixes I am going to tell you about. That way, you'll know exactly what to tweak to maximize conversions—without having to overhaul ALL of your copy. Trust me, these small things can make a HUGE difference. I see it all the time in my DFY work with multi-6 and 7-figure clients as well as with my Copy Critique Club members.0:01:00 – Why you don't have to overhaul all of your copy0:01:30 – Three fast fixes to try before hiring help.0:02:30 – Fix #10:09:30 – Action Step #10:10:30 – Fix #2: Buyers need to trust you before they purchase.0:16:15 – Action Step #2: where to place social proof0:17:00 – Fix #3: Optimize for scannability. People don't read every word; they skim.0:21:00 – Action Step #3: Review your page on mobile to ensure readability.0:22:00 – Why these fixes work0:24:15 – Even the best ads can't save a poorly optimized landing page.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/3-fast-fixes-for-underperforming-landing-pages-with-examplesFREE RESOURCE:Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Low-content books are one of the most versatile marketing tools you might not be using yet. Whether it's a branded daily planner, a guided journal, or a workbook based on your expertise, these interactive books create meaningful connections with your audience while reinforcing the unique value of your brand.The beauty of low-content books lies in their simplicity. You don't need to write a novel or manage inventory. Print-on-demand platforms like Amazon KDP make publishing these books seamless, freeing you from the headaches of traditional publishing. You can design something practical and engaging, tailored to your audience's needs, and start selling or gifting it in no time.Entrepreneurs are using low-content books in creative ways. They hand them out at events, sell them to email lists, or use them as client gifts. These books become more than a product—they're a memorable way to stay top-of-mind with your audience.If you've ever dreamed of publishing something uniquely yours, this episode with Rachel Harrison-Sund will walk you through how to turn your ideas into valuable marketing tools that work as hard as you do.0:01:10 - How Rachel helps people monetize their expertise through low-content books.0:03:45 - Transitioning from fiction publishing to low-content books as a side hustle.0:06:10 - Benefits of print-on-demand platforms like Amazon KDP, Lulu, and Blurb.0:08:25 - Use cases for branded planners, journals, and other low-content books.0:10:40 - Simplifying the process for entrepreneurs with existing intellectual property.0:13:00 - Low-content books as high-value marketing gifts for networking events.0:15:45 - Market demand and repeat sales potential for consumable books.0:17:30 - Improved quality options in print-on-demand services for professional branding.0:20:15 - Simplifying email funnels with shorter, more focused messages.0:24:00 - Importance of making every sentence in marketing emails count.➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/low-content-books-smart-marketing-tools-rachel-harrison-sundFREE RESOURCE:Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality frJoin Copy Critique Club to get more clients from your copy by clicking here!

This week our host Brandi Starr is joined by Steven J. Lewis, Founder of the Sydney-based marketing agency, Taleist.  Meet Steven J. Lewis, a pioneering force in direct response copywriting and AI integration. From developing innovative techniques to using AI for audience research and content creation to delivering copy that's 80% ready for publication, Steven is revolutionizing the way we approach marketing.  In this episode of Revenue Rehab, Brandi and Stephen delve into the common pitfalls of AI tool implementation, unveil effective techniques to optimize AI for content creation, and provide actionable insights to enhance your marketing workflow. Get ready to transform the way you leverage AI in your marketing strategies.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: The Importance of Detailed AI Prompts [00:03:53] "If you find yourself starting a conversation with your AI with one sentence, you're doing it wrong. That, that's, that's it. I would like people to check themselves and to know that if they see their employees or team members or whoever it might be typing into a chat, please summarize this document for me. And that is the most they think they can get from their AI. That's what I'd like people to realize. Hang on a minute, we're not doing this right." - Steven J. Lewis  Topic #2: AI as a Thought Partner [00:17:45] "Chat GPT is a Formula one car that not only can write if you prompt it correctly, but can help you with your thinking. So a lot of the prompts that I write for people, like in my course, make Chat GPT your CMO, right? That is a course that is a lot of it is about getting chat GPT to consult to you." - Steven J. Lewis  Topic #3: Custom GPTs and Workflow Enhancements [00:25:44] "And that gives you a richness of response from Chat GBT that you're just never going to get by saying, I'm writing an email to mothers aged over 35 who live in, you know, the continental U.S. you're just never going to get an answer from Chat GPT that gives you the same richness as if you've structured the data first." - Steven J. Lewis  What's One Thing You Can Do Today  Steven's ‘One Thing' is to get started with understanding your voice using AI. “I've got a five-minute course on my website. It's free. You have to give me your email address. So, okay, it's not free. I will charge you one email address in order to take it. But it's a video, so you can watch part of the video first. It will show you how to get chat GPT to write in your tone of voice exactly like you. What if you could make it sound exactly like you? So I've got a prompt that will divine your tone of voice and give that back to you so that you can use that as a prompt to ChatGPT.”  To get started, visit Steven's website and take the mini-course to learn how to make ChatGPT write in your unique tone of voice. This foundational step can transform how you leverage AI for more personalized and effective messaging in your marketing efforts.  Buzzword Banishment  Steven's Buzzword to Banish is ‘passion'. Steven wants to banish 'passion' because, he explains, "because passion is about you. It's not about your customers or your clients. Your clients don't care if you're passionate. If I go to the dentist, I do not care if my dentist is passionate. I care if my dentist is good at his job."  Links:  LinkedIn: https://www.linkedin.com/in/stevenlewissydney/  YouTube: https://www.youtube.com/user/TaleistTV     Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

It's time to rethink how you approach your product launch. There is ONE product launch KPI you truly need to succeed. It's not about perfect systems or polished strategies. Instead, it's about creating a solid foundation with deep, holistic preparation that sets you up for lasting success.Sherry Ward joins us to share how launching with impact requires more than just a checklist. It's about going inward, healing, and connecting with your audience on a meaningful level. We'll explore how letting go of control and embracing imperfection can help you launch high, without burnout.Plus, Sherry reveals how storytelling is the secret ingredient to building trust and authenticity, especially in a world where AI often dominates. You'll learn how to connect with your audience in a way that's real and relatable.The key to a successful launch isn't just about hitting numbers. It's about building relationships that matter. So, let's dig into what it takes to go deep, build trust, and nail your product launch KPI. 0:02:10 - Sherry Ward discusses her journey and her expertise in launching authors and projects0:05:00 - The importance of a holistic approach to launching, blending heart with systems0:07:20 - Going deep to launch high: The value of inner work and healing in successful launches0:11:00 - How storytelling in copywriting can help make genuine human connections0:16:10 - Sherry explains the deeper purpose behind launching people, not just products or services0:19:40 - The ongoing journey of learning and growth, avoiding the trap of perfectionism0:23:10 - Surrendering control and the value of letting go to embrace the unknown0:27:00 - Tips for letting go of control: Practical steps for high achievers to try0:30:30 - Sherry's upcoming event, Christian Creators 360, and how to connect with her and her bookConnect with Sherry at www.squaretreepublishing.comCheck out www.ChristianCreators360.comFREE RESOURCE:Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

I'm giving you the inside scoop on what's working with writing high-converting copy this year. If 2024 taught us anything, it's that the world of online business is shifting fast—and it's not slowing down anytime soon. From tighter wallets to shorter attention spans, the game has changed, and so have buyer expectations. But here's the good news: with big changes come big opportunities.Understanding the copywriting trends shaping 2025 is essential to staying ahead. These trends aren't about chasing shiny objects or reinventing the wheel—they're about cutting through the noise, getting back to what works, and showing up in a way that resonates with today's more discerning, sophisticated buyers.We've seen it all in recent years—pandemic booms, the rise of AI, and a market more crowded than ever. But the timeless rules of copy haven't changed. In fact, they're more important than ever. The key to success in 2025? Simplicity, strategy, and a relentless focus on connection.In this episode, I'm giving you the inside scoop on the 4 most important copywriting trends for 2025. These insights will help you cut through the overwhelm, connect with your audience, and convert like never before. Let's dive in!0:02:40 - Timeless copywriting principles remain the foundation of effective marketing, despite industry changes.0:04:10 - Trend #1 AI Copywriting0:13:25 - Trend #2 ROI-Focused Hiring - and what to look for 0:19:55 - Trend #3 How you can replace hard sell tactics with value-based, empathetic, and transparent messaging0:27:10 - Trend #4 Omnipresence Through Ecosystem Thinking for a cohesive strategy0:30:40 - Avoiding the Referral Roller Coaster➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/2025-copywriting-trendsFREE RESOURCE: Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!Join Copy Critique Club to get more clients from your copy by clicking here!

What if your copywriting felt fun, effortless, and true to who you are? That is what's possible for you when you embrace the right copywriting mindset. But let's be honest—it is easy for fear, stress, and perfectionism to creep in during the writing process. Which can be both frustrating and exhausting. That's when we overthink every word, second-guess our instincts, and lose sight of what really matters.In this episode, we're getting to the root of the problem with mindset coach Brian McCarthy. He helps six-figure business owners release the subconscious fears holding them back. Brian's take on the copywriting mindset will change how you approach your writing. Because doing this first accelerates all of the other pieces of the process. It's not just about techniques or templates; it's about connecting with yourself first. When you write from a place of authenticity and confidence, everything flows—your words, your business, your energy.It's time for you to finally write with joy and freedom. Let's uncover the mindset that makes it possible.0:03:01 - The importance of research in copywriting—and the important part of the process most of us miss.0:05:32 - The challenges of articulating one's own identity and stories in copywriting.0:07:29 - How deeper self-exploration can lead to more fulfilling and effective writing.0:09:39 - The power of an outside perspective to cut through the noise and focus on what truly matters.0:14:35 - How fear and lack of confidence in writing can lead to poor quality and longer editing times.0:17:35 - The impact of mindset on writing quality and the importance of enjoying the process.0:20:31 - Freedom from the inner critic and imposter syndrome.0:23:00 - Practical tips for improving writing mindset0:31:56 - A practical tool for improving mindset and reducing stress in business.➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/copywriting-mindset-crush-self-doubt-brian-mccarthyCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!Join Copy Critique Club to get more clients from your copy by clicking here!

Want to write faster emails? Forget templates, stop waiting or scrolling for inspiration, and no more trying to write the perfect email. All of these things that are supposed to be helping you are actually slowing you down. I wrote five sales emails in under an hour—and they converted. I hear too many business owners spending 2 hours writing one email or one post, so today I'm going to share how I do it so much faster. The one thing that all of my multi-6 and 7-figure DFY clients have in common is that they ALL send emails to their list regularly (at least weekly). Email marketing is the backbone of how they nurture, connect, and convert. Writing good emails quickly is one of the most important skills you can develop as a business owner. A couple months ago, I set a challenge for myself: batch write my weekly emails in one hour per month. I surprised myself and have been on average writing five emails in 55 minutes. The first week I wrote 3 emails in 30 minutes. So I'm averaging about one email every 10 minutes for my own business from scratch (and they've already sold!). If you're wondering how I did it, I'll walk you through exactly what worked for me to write quickly and effectively. The best part? You can replicate this process, even if you're dealing with mom brain, distractions, or a packed schedule (because same). Do this as you are writing your holiday and end-of-year sales copy. Your email writing productivity is about to get an overhaul. Tune in to hear how I pulled it off.0:01:20 - The one thing all of my 6 and 7-figure DFY clients are doing in common0:03:10 - The challenge  to write five emails in under an hour.0:04:15 - 10 tips to write email copy faster0:19:00 - Final thoughts on your writing process.0:20:15 - How messaging guides help streamline the writing process.0:22:00 - Writing faster opens up time for other tasks.➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/email-writing-productivity-tips-to-write-5-emails-in-55-minutesCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

LinkedIn is a powerful platform, but many people misuse it with long, salesy message or straight out pitch before even building a connection. This approach is a huge turn off because clearly they didn't even take two seconds to look at your profile. However, when used effectively, learning how to attract clients using LinkedIn can be a game-changer for growing your business and forming profitable partnerships.That is why we are talking to Hailey Rowe today. Hailey is a Marketing & Sales Coach and Strategist who has been named as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) & one of the Top 6 business podcasts for health coaches (Primal Health Coach Institute). In this episode, we'll explore how to attract clients using LinkedIn without jumping into a sales pitch right away so that you can actually build genuine relationships. We're talking about how to open the door for meaningful conversations and potentially future collaboration. 0:03:30 - How to attract clients on LinkedIn without being salesy and building genuine relationships.0:05:25 - LinkedIn's strengths for business owners, service providers, and those seeking partnerships.0:07:55 - Using LinkedIn's search features and filters to find ideal clients and partners.0:11:05 - Benefits of using Sales Navigator for precise targeting.0:14:45 - Importance of having a clear messaging guide for lead generation.0:16:25 - Tips for sending personalized, non-salesy connection requests.0:18:45 - Following up with open-ended, intentional questions after connections accept.0:22:30 - Avoid assuming someone has a problem you can solve.0:27:50 - LinkedIn as a business-specific platform versus other social networks.➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/how-to-attract-clients-using-linkedin-with-hailey-roweCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

There are 3 specific power words or phrases in copywriting that will increase your conversions. You're not going to be able to unsee it once I share them with you!If you are struggling to stand out in a saturated market and your copywriting is not converting, I am going to share how to rewrite your copy for real impact. I'm giving specific examples to go from boring to better to best for business coaches, life coaches, and health wellness coaches.This is one of the simplest ways to make your copy cut through noise, grab attention, and speak directly to what your reader truly cares about. It's not about just sprinkling in power words in copywriting. I'm sharing how to strategically use these words to truly connect with your best-fit clients. Let's explore these power words in copywriting that will help you create clear, compelling messages—and ultimately drive more conversions.0:02:15 Differentiating between typical power words in copywriting and the 3 specific power words/phrases in this episode0:06:04 The first power word0:10:33 The second power word0:14:49 The third power word 0:18:50 Add these 3 power words in your copy NOW to feel more personal, relatable and achievable for the audience➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/use-these-3-power-words-in-copywriting-to-increase-conversions/CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

In this episode, we dive into a game-changing framework for creating potent messaging that moves hearts and minds. Kathryn Thompson shares her Human Consciousness Spiral, a tool that helps you connect with your audience on a profound level by addressing their experiences, beliefs, values, and identity.BY THE TIME YOU FINISH LISTENING TO TODAY's EPISODE, YOU'LL LEARN:The fundamental flaw in the traditional marketing approach that focuses on proving expertise, showcasing authority, and demonstrating why you're right (& how it's impacting your sales).The Human Consciousness Spiral framework - a revolutionary approach to crafting messaging that bypasses customer resistance and creates genuine, lasting connections.The truth about why people buy: they don't buy what you're selling; they buy what they believe, and to change beliefs, you must first understand them.The crucial perspective shift that most entrepreneurs need to make to create marketing messages that resonate and drive action.If this episode inspires you in some way, leave us a review on Apple Podcasts and let us know your biggest takeaway—whether it's created those aha moments or given you food for thought on achieving greater success.And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.Free on-demand training >>> https://www.creativelyowned.co/watchnowTo find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!https://www.creativelyowned.com/quizOffer Architect: TURN YOUR ‘INVISIBLE' WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL. >>>https://creativelyowned.com/offer-architect

This case study is how my work as a copywriter helped 5x email revenue for a physical product brand…and even though that is so far from my niche of working with online service providers and coaches, many of the same principles apply. The big thing is that our values aligned, and that is what has made us a great team.We first started working together in August 2023 and have seen incredible results, including:In the first 4 months of working together we made more money through email marketing than the previous two years combined trying to do it on her own. On average, she made about 5x more per email once we started working together.This year's email revenue 2024 has already surpassed last year's, even though we still have all of Q4 remaining at the time of recording. (And we haven't even gotten to Black Friday yet, which is statistically the highest revenue month). And this all happened in less than 1 hour per month of her time. Let's dive into how we did it. [1:46] Results from working together[2:44] Challenges we faced[4:44] The solution[5:24] The process and benefits of working together with a copywriter[7:06] Vicky's testimonial[10:41] A copywriter can be a strategic partner, not just a task-taker.➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/case-study-consistent-emails-5xd-yummmmbars-email-revenue/CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Here's why your copywriting might not be working, and spoiler alert: it's not because of your writing skills. You don't need to take another course or push through “writer's block.” It goes way deeper than imposter syndrome stealing your confidence. The real culprit? It's likely your money story.That's why today, we're talking with Katherine Pomerantz, an actress-turned-accountant who's fused her creative background with financial expertise to help business owners master the language of money. Her work has been featured in VICE Media, Discover Card, The Penny Hoarder, and the Stacking Benjamins Podcast. She's here to share how to rewrite your money story to support the big goals you have for your business.In this episode, we're diving into what a money story is, how it holds you back, and—most importantly—how to rewrite it.0:07:42 - What is a Money Story, and how does it shape your financial beliefs?0:11:57 - How your Money Story affects your copywriting and business success.0:16:12 - The concept of a "Success Contract" and how it limits financial growth.0:18:57 - How money blocks impact pricing, visibility, and confidence.0:23:47 - Fight, flight, freeze, and fawn responses in business and copywriting.0:28:07 - Using energetic work to break through financial and visibility barriers.0:33:42 - Practical steps to rewrite your Money Story and set clear financial goals.0:39:12 - Client example: Moving from fear of spending to smart investing.0:43:52 - Importance of ROI and success metrics in financial growth.0:46:27 - How money issues show up in copywriting and marketing.➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/why-your-money-story-is-holding-you-back-from-writing-copy-that-sells-with-katherine-pomerantzCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubJoin Copy Critique Club to get more clients from your copy by clicking here!

Ready or not, the holidays are here. You want to increase holiday sales without discounts, and the good news is that you don't need to slash prices to see a spike in sales. In fact, offering discounts could even undermine the value of your services, especially if you're working with high-end clients. The key is to create offers that feel irresistible without cutting into your margins. And today, I'm going to show you 4 different ways to do that.By the end of this episode, you'll have fresh ideas to drive revenue this holiday season and avoid the discount trap. I'm giving you four practical strategies that boost sales, keep your profits healthy, and still feel generous to your audience. These simple but effective strategies will help you sell more, serve better, and stay profitable—all while maintaining the premium perception of your brand. [1:27] - Why discounts increase sales (urgency and exclusivity), but can undermine value for high-end services[2:07] - Two factors to consider when deciding on discounting[5:10] - Four strategies to increase holiday sales without discountingEPISODES AND LINKS MENTIONED:Ep 14: Are Honest Urgency and Scarcity Techniques Worth It For Higher Conversions? Do Major Holiday Discounts Help Or Hurt Your Business? (Source: Forbes) CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/4-ways-to-increase-holiday-sales-without-discounts/If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

In this episode of the eCom@One podcast, Alex Myatt, shares how you can use the influence of direct response copywriting to increase the conversion rate on your website  They explore the challenges of guiding consumers through complex purchases and managing numerous product SKUs. Alex underscores the power of simplicity and transparency in return policies and how these can boost customer satisfaction and conversion rates. Together, Richard and Alex discuss the importance of A/B testing for optimising policies and marketing strategies, as well as practical techniques like one-click upsells to drive higher Average Order Value (AOV). They emphasise the need for businesses to stand out with innovative strategies, customer-friendly approaches and robust loyalty programs. We also delve into the balance between design, copywriting, and SEO, the honest use of urgency in marketing, and the role of direct mail and offer building in enhancing perceived value and customer loyalty. Wrapping up with actionable insights on optimising product pages, email marketing and subscription models. This episode is packed with tips to elevate your eCommerce game. Join us as we unravel the secrets of maximising conversion rates, customer retention, and the overall shopping experience in the ever-evolving eCommerce landscape. 

In this episode of the Successful Life Podcast, host Corey Berrier interviews Adam Bensman, founder of the Roofing and Solar Reform Alliance and host of a YouTube channel and podcast under his name. Adam shares his journey from struggling in various jobs, including massage therapy, to finding success in roofing sales and eventually building a membership organization to improve the industry. They delve into the stigmas and challenges within the roofing industry and discuss Adam's unique sales strategies. The conversation takes a personal turn as both Corey and Adam open up about their struggles with addiction and the impact of sobriety on their lives and careers. They also touch on Adam's recent decision to overhaul his business model to focus more on community and value-driven engagement. The episode wraps up with Adam discussing his new business endeavors and offering resources for those interested in learning more about sales and the roofing industry.00:00 Introduction and Guest Welcome00:42 Adam Bensman's Background and Career Journey02:00 Challenges and Realities of Roofing Sales04:16 Changing the Roofing Industry's Reputation07:15 Effective Sales Techniques and Strategies18:19 Transition to a Membership Business Model25:58 Personal Stories of Sobriety29:45 The Importance of Community in Recovery30:20 Overcoming Shame and Sharing Your Story31:37 The Struggles and Realizations of Addiction32:43 The Journey to Sobriety and Its Challenges35:14 Reflections on Substance Use and Personal Growth38:04 The Role of Community and Support in Recovery44:40 The Value of Honest Conversations and Partnerships51:21 Upcoming Events and How to Get Involved55:05 Conclusion and Final Thoughtshttps://youtube.com/@theroofstrategist?si=NoyZP5qx_b0NFChB Support the show https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflowhttps://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1https://bit.ly/4bFz4yc https://www.housecallpro.com/successullifehttps://www.facebook.com/corey.berrier https://www.linkedin.com/in/coreysalescoach/

Struggling to get results from email marketing?   This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.   Meet Josh Kropkof, one of the brothers who founded The Email Agency in 2018. With backgrounds in Direct Response Copywriting, they discovered a gap in the e-commerce marketplace they were determined to fill. Today, these email brothers are helping store owners, marketing teams, and freelancers of all kinds revolutionize the way we email by using personality-driven email campaigns.   In this episode, Josh tells us why email is still important, what most businesses are doing wrong with their email campaigns, and what it's like to work with family and friends (and how despite a falling out still doesn't change his perspective).     Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Visit: The Email Agency Get Your FREE Email Audit: FREE Email Audit Download: Email Profits Cheat Sheet Book Mentioned: Deep Work by Cal Newport Have a story to tell? Signup here: www.serialentrepreneurshow.com

https://blog.thesaleswhisperer.com/p/ben-settle-2 Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa

How many of us have had ideas, goals, visions that left those around us scratching their heads? Enda gets it. As she wisely put it, "They didn't get the vision—I did." No amount of explaining can change that. If fear of others' reactions is holding you back, Enda and I have some gold nuggets just for you. Listen now!Can't-Miss Moments From This Episode:Wake up and smell the cortisol: It's 2023, and stress is the unwelcome tagalong that won't take the hint. Enda and I dig deep into why your body is the ultimate early warning signal when something is amiss (and what to look for so you can head off the worst)… Is it time to quit? Enda's ER misadventure shows us how hitting rock bottom is often the universe's not-so-subtle nudge that it's time for a new path… Those around you might not get your vision, and that's okay. Enda and I share our best advice for managing the “loving doubters” in your life and how to know when it's time to put some distance between yourself and the skeptics… How do you tell the difference between a temporary rough patch and a time to make big changes? Enda's got a question that'll help you make sense of the chaos and get back into action… Fearless or fear LESS? Being afraid is NOT a bad thing - it's simply something you can expect to tag along whenever you get to the edge of your comfort zone. Enda and I weigh in on why fear is not bad… it's necessary (and how to use that to your advantage).This one is jam-packed full of advice. Don't miss out - listen now!Enda's Bio:Before pivoting into Marketing Strategy and Direct Response Copywriting, Enda Ndungu was a Corporate Finance analyst.While earning her MBA, she was intrigued by how numbers could tell stories and persuade investors to buy into a founder's vision.This was her inspiration for helping Coaches and Consultants with their marketing.Enda believes in the power of Ethical Marketing. She has served many clients in different industries while keeping them aligned to their values.Enda now uses her sharp analytical skills to find the most effective methods for promoting the brands she's passionate about.Her eloquent and compelling story-telling talents elevate her clients and get them the results they crave. She also helps her clients attract their ideal audience and add profits to their bottom line.In her free time, Enda is a bibliophile and an avid reader who buys more books than she can read. Enda is a ‘foodie' and can't resist the smell of freshly baked chocolate fudge cupcakes or bacon. She also enjoys spending time in nature and coming up with out-of-the-box solutions for her clients.Resources and links mentioned:Enda's WebsiteEnda on LinkedInEnda on FacebookCome kick ass with me:Permission to Kick Ass websiteAngie's Facebook PageAngie on InstaAngie on YouTubeIf you dig the show and want to be part of bringing more awesome episodes to the world, consider buying a coffee for the production team

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Naturally having a way with words is simply not enough to be an exceptional copywriter. So just what exactly does it take to create eye-catching copy that actually converts? Longtime copywriting expert "Doberman Dan" has the answers. The two Dans ("Doberman Dan" and Dan Kennedy) discuss what newcomers tend to get wrong about copywriting most often, as well as the research strategies they swear by that consistently give their marketing a top-notch competitive edge. MagneticMarketing.com NoBSLetter.com

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Generating over $40M in Sales with Direct Response Copywriting Mike Stenger, MikeStenger.com   – The Sharkpreneur podcast with Seth Greene Episode 906 Mike Stenger Mike Stenger is a direct response copywriter primarily serving financial, self-development and ecom. He's helped generate over $40 Million in sales for clients and currently resides in sunny San Diego.   Listen to this informative Sharkpreneur episode with Mike Stenger about generating over $40 million in sales with direct response copywriting. Here are some of the beneficial topics covered on this week's show: - How you should approach copywriting line by line to make sure each line is pulling people in. - Why it's important for copywriters to be able to take feedback and improve. - How you must stay on top of the trends when you use email and digital marketing. - Why copywriters shouldn't be afraid of being replaced by AI if they are created great or excellent copy. - How storytelling is an effective tool to use in copywriting.   Connect with Mike: Guest Contact Info Facebook facebook.com/mikestenger   Links Mentioned: mikestenger.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

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With all the talk about A.I in the world, I had a little fun on this solocast and revealed why I believe that a great copy does not equal automatic conversions. I dive into how you can instantly boost your engagement  and attract qualified leads that become customers for life by focusing on relationships first before great copy. By the end of the episode, you'll have a better understanding of why connection is crucial to your marketing success and how to make it work for you today. Come To Our Live Event- The Lighthouse Business Accelerator- March, 9-12 , Austin, TX Discover proven and actionable strategies to grow your brand, business, and followers without confusion and overwhelm. Grab Our Free Training To Convert Your Ideal Client And Attract Raving FansThe Last Customer Journey Series

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Julian Reyes is a direct response copywriter who has built multiple 8-figure businesses. With a team of more than 50 people, Julian's $50M direct response business currently operates in the survival, men's health and Christian health niches. In today's episode, Julian shares stories from his career, from a musical theater actor to working in a male strip club, to building multiple 8-figure direct response copywriting offers. We also talk about why top-line revenue metrics can be misleading, the marketing skills Julian believes translate to almost any niche, and his views on vulnerability, honesty with yourself, and the importance of self-preservation for entrepreneurs experiencing 8-figure growth.  Key Takeaways with Julian Reyes The specific marketing skills Julian built that he believes lend themselves to any vertical. How to construct a marketing message around a product. What Julian believes the biggest profit lever you can pull is. The importance of self-preservation as entrepreneurs scale past 8 and 9-figures. Why top-line revenue is a "vanity metric" – and the number to focus on instead. Why an entrepreneur's success can be partially attributed to accumulating “battle scars.” How his role changed as he scaled his company from 7 to 8-figures. The defensive infrastructure Julian has in place to protect his direct response offers. Julian's biggest catalyst to triggering an existential crisis. Reasons Q4 tends to be the worst quarter for Julian for media costs and email deliverability. What Julian believes is his biggest vulnerability as a business owner. The ins and out of payment processing and merchant accounts — and how entrepreneurs who understand them can increase their revenues. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM!

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Use PASTA To Sell Faster In A RecessionIn 2004, Marketing Expert Scott Wilson had a light bulb moment at the World Internet Summit on the Gold Coast in Australia.In this episode, Scott shares part of his light bulb moment and his sales-generating copywriting formula, PASTA.Here's a snapshot of what you will discover in 'Use PASTA to Sell Faster In A Recession'.* Your Marketing Edge - the best way to get the edge in the marketplace when marketing your business in tough times.* Stand Out In Tough Times - Scott shares how any business can use this sales copywriting formula to generate sales in any market.* Direct Response Copywriting - why it's different and why it works really well for writing website copy, Facebook ads, Instagram Ads, brochures, emails and more!* Problem vs Solution Copywriting - the reason why most businesses' copy fails to hit the mark in tough times and how to fix it.* Enter The Conversation - how to enter the conversations that people have going on inside their heads. Own this skill and watch your sales climb!* PASTA In Action - Scott shares a step-by-step example of his PASTA framework in action. * Testimonial Gold - the perfect way to think about testimonials and to use them to become an authority.* Success Leaves Clues - Scott shares the ten marketing & direct-response copywriting legends that he has studied with over the last 18 years.And so much more...Ready to accelerate your business's growth and stand out from the competition? Don't miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win' call with Scott to discuss your marketing here.Have Fun & Take Action

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Merel Kriegsman mission-driven entrepreneurs wildly grow their wealth by helping them align their values with value-based pricing. An opera singer turned direct response copywriter turned executive coach, her business Merel Kriegsman Media helps clients sell whatever they want, whenever they want, at whatever price point they desire. Last year her clients added $25 million in revenue to their social impact businesses. Today Merel shares her secrets and her own unique entrepreneurial journey. Download the interactive podcasting app Podopolo here to keep the conversation going in the Wings comments section and invite your friends to connect around podcasts recommended to you by what interests and inspires you.

The next big opportunity in the supplement market is already here and growing.The crux of selling dietary supplements online comes down to the buying forces framework we use to optimize each of our supplement clients. One of those forces in particular could be part of the reason why this market segment is taking more supplements than other generations. Namely the buying force of trust.I can work with you one-on-one to improve your supplement business. To learn more visit my website http://www.creativethirst.com   - - -   Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Merel Kriegsman helps thousands of mission-driven entrepreneurs wildly grow their wealth by helping them align their values with value-based pricing. An opera singer turned direct response copywriter turned executive coach, her business Merel Kriegsman Media helps clients sell whatever they want, whenever they want, at whatever price point they desire. Last year her clients added $25 million in revenue to their social impact businesses. Today Merel shares her secrets and her own unique entrepreneurial journey. Download the interactive podcasting app Podopolo here to keep the conversation going in the Wings comments section and invite your friends to connect around podcasts recommended to you by what interests and inspires you.

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Joining me today to talk business growth is Csaba Borzasi.  Csaba is a master of the timeless fundamentals of the “ultimate persuasive skill”: direct response copywriting. He's a former psychology researcher who has combined this skill set with copywriting in a pretty cool and unique way, breaking down 100 proven sales letters in 100 days to uncover the master secrets of the most elite copywriters of all time, while documenting his process through daily YouTube videos. Today as Founder of Game of Conversions, he helps ambitious businesses convert more casual leads into high-AOV customers and plug the holes in their “leaky” marketing and sales processes. Mentioned On This Episode Mentioned On This Episode Grab Your Free Revenue Multiplier Calculator Connect with Adam on LinkedIn Connect with Csaba on LinkedIn Visit Game of Conversions Check out Csaba's break down of 100 best sales letters of all time Get My Free Book Conversational Relationship Marketing Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page  

Phil Brakefield substituted his place on Talking With Experts Podcast for Everte Farnell, a world-class copywriter who has been praised by legends like Dan Kennedy. He revealed his Shock and Awe Formula that helped him bring in an extra $100k in profit in 30 days.

In this week's episode, Chris Cownden gets to talk with Everte Farnell, a world-class direct response copywriting expert, praised by internet marketing legends Dan Kennedy, Yanik Silver, Matt Furey, Ben Settle, Matt Bacak and Bill Glazer. We talk about copywriting best practices, what drives human behaviour, and even go over a detailed case study example that will help you understand how copywriters think. I have summarised it for you for ease but if you want to listen to this part, go directly to the...minute.Chris has also gone through and picked out some of golden nuggets from the episode to help you take action today. Check out Everte's bio and tips down below. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~When Everte was in College, he opened a cleaning service with a friend which kickstarted his desire to sell. He then got in the Animal Remediation Business, that means cleaning up after animal mess and restoring the house. In short, to get more clients he would go out and get clients by getting them to complete the contract by signature, until he came across Dan Kennedy's work. He realised that instead of doing 1-2 sales presentations a day he could do up to 500 presentations through copywriting. Following Dan's advice, he brought an extra $100k in profit to his small business just by writing copy that made sense to his clients. From that moment he was hooked! Now, Everte is the the President at 9 World's Publishing, Inc, a world-class direct-response copywriter and a small business advocate with a heart for wanting to serve at the highest level. He has appeared on Geniuses of Copywriting Podcast with Brian Cassingena, The Grafted-in Marketing Podcast with Gary Morris and written books with Dan Kennedy, his mentor. Everte's Case Study Example - (Go to the 25th minute for the full breakdown)If you are selling diet plans, don't market to everyone who is fat. Not everyone who is fat wants to lose weight. If you market to people who are newly divorced, especially men, you'll sell a ton of stuff to them." So if Everte was going to sell weight loss products this is what he would do:1. He's going to look for guys who are over 35 who have been divorced or who's wives have filed for divorce. 2. He's going to find their public records, their driver's licence information and BMI's would be even better. If they were once high school athletes, then they may have met their wives in college and this would have been a contributing factor in them falling in love.3. He'd look for 35-50 year old men, who have been divorced are going through separation and have an income of 120,000+, so have a little disposable income.4. Over 35 year old men's testosterone starts to slowly decline. Most men do not stay in shape and by 35 they're starting to get little patchy and by 40 or 42, some are really heavy or unhealthy.5. These men usually work between 40-50 hours a week, usually have a lot more responsibilities and don't have time to work out. If you are in an unhappy marriage, people tend to eat or drink more and that helps them gain weight. 6. Showing your partner that you are beginning to take care of yourself, get fit, get strong and eat healthier will make you more attractive to your partner which human nature.7. Re-entering the dating scene at this age as a healthier man that takes care of himself will lead to better results, than someone who doesn't take care of themselves. In summary, you have to know your client, you have to know who you're selling to and picture all their needs, desires, problems, past, present and future self. This is the single most important thing to write successful copy. Everte's 7 Actionable Tasks1. Find out their pain points2. Find out what's holding them back3. Understand your client4. Aggravate that pain by digging deeper and finding the root cause (Problem Agitates Solution)5. Understand the product or service you are providing6. Understand the sales process and then just deploy that information in the correct way.7. Offer a solution to that pain (Attention Interest Desire Action)Facebook: https://www.facebook.com/EverteTheCopywriter Website: http://evertefarnell.com/~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Talking With Experts Podcast is the podcast for Business Owners, Entrepreneurs, Solopreneurs, Freelancers, CEO's, Coaches and anyone else that wants to become an expert and grow and scale their business. Every week a new guest will gift you at least 3 actionable steps to take your business and life to the next level. You'll hear stories, lessons they've learned along the way, what is working right now, how to create new revenue streams, how to work more efficiently and so much more. Join Chris Cownden on his journey by subscribing, liking, leaving a review and getting your questions answered.Website: https://www.talkingwithexpertspod.com/ep1-10Links: https://linktr.ee/talkingwithexpertsHave Questions You Need Answering: https://forms.gle/LD6QpPGERjdfUXwK7Resources: https://talkingwithexpertspod.com/libraryFull Transcription: https://talkingwithexpertspod.com/ep08Join The Family: https://talkingwithexpertspod.com/communitySee you next week!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~This podcast contains affiliate links. If you use these links to buy something we may earn a commission. Thanks.Reduce your expenses so you can grow, marketing and scale your business without all the associated costs. Sign up to GrooveFunnels hereIf you want to start your own podcast and use the same platform I use, then sign up to Bcast today. See acast.com/privacy for privacy and opt-out information.

Stefan Georgi is considered one of the top direct response copywriters in the world. He began copywriting in 2011, and his work has since grossed over $700 million in sales. Stefan also developed his own method to help others level up their own copywriting called the RMBC Method. The post 761: How to Break Into Direct Response Copywriting With Stefan Paul Georgi, Copy Accelerator [Espresso Shots] appeared first on Time4Coffee.

Stefan Georgi is considered one of the top direct response copywriters in the world. He began copywriting in 2011, and his work has since grossed over $700 million in sales. Stefan also developed his own method to help others level up their own copywriting called the RMBC Method. The post 759: How Direct Response Copywriting Works With Stefan Paul Georgi, Copy Accelerator [K-Cup DoubleShot] appeared first on Time4Coffee.

What you need to know about hiring and working with a direct response copywriter (and if you are a copywriter it's a good listen to learn how you can better work with clients.)This episode covers:How to know if you're ready to invest in a direct response copywriter How to spot a good copywriterWhat to expect when working with a copywriterWhat you can do to get the best results from your copywriterAnd much moreGo to http://www.pipercopywriter.com to get your free download.You can also reach Nicole Piper directly via email at: nicole@pipercopywriter.com Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale. 

You’ve spent all this time courting people to click on your freebie.Content Marketing.Guest Podcasting.Running Paid ads.But they still don’t click your freebie….Even though that’s what they signed for!?Crazy isn’t it?Well today I wanna unpack a mini case study of a clients email that got a 66% CTR on the freebie in the first email…But also my secret follow up email that bumped that number up to 79% CTR.And the best part is…I’m gonna give you the exact template you can use for yourself so you can...Get more people excited to read your next emailsGet your freebie read and get noticed as the trusted advisor in your marketAnd of course…Feel like all the work you’ve done to get people onto your list is not wasted.It’s gonna be a blast._________________________To get questions answered and to get your review featured shoot me an email at

Here’s what I learned from a recent client’s autoresponder emails.And this has you get your emails opened, your stories read and your links clicked on.Some open rates were as high as 47% others 20%.Some click throughs had 9% others had 0%.What did we learn?The email subject lines with the best response...all targeted this one thing.Today, I'll give you some examples and explain how can also target that one thing ... That isn't clickbait. That isn't a template.And works like a dog whistle to your market to open your emails. It's gonna be a good one. _______________________________________________________Today's featured listener to leave a review - Ben Ryan (Red & Teal Video Marketing)https://www.linkedin.com/in/ben-ryan-105470198/To get your review featured shoot me an email at

Welcome to The Rich Life Reframe where I’ll share actionable 5- to 10-minute reframes, and binge-worthy content, so you can feel inspired, change your perspective, or try something new -- all in the pursuit of a truly rich life.  In this episode, I’ll share:  How a well-written sales page gives you the ability to turn words into money The words that create curiosity in your readers that elicit an urge to click My favorite trick to brainstorm copy for a sales page Thanks for listening to the The Rich Life Reframe Podcast! If you enjoyed this show, please share it with your biz besties, leave us a review, and subscribe to make sure you stay in the loop for any updates. To enter our monthly giveaway visit: alliebjerk.com/podcast-contest Have topic ideas for a future episode? I’d love to hear them. Email me at support@alliebjerk.com. Here’s to living a truly Rich Life!

COPYWRITING TIPS - The Unbeatable Power of Reason Why Advertising Hey, it's Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip… Today I'm talking about the unbeatable power of reason why advertising. Direct Response Advertising is ultimately all about multiplying the power of master salesmanship and using it to reach as many of your ideal prospects as you can. But not just ANY message but a powerful message that will persuade them to buy what you are selling. But what if you are multiplying an advertisement that's a big fat ZERO when it comes to effectiveness? Well, it would guarantee to bring you back a big fat ZERO in profits. So, what kind of advertising is most likely to bring you back that ZERO? It's called traditional or “brand advertising”. For the most part, brand advertising consists of limp, trying to be “catchy” or funny slogans, and almost never actually asks for the sale. Their mission is to constantly bombard you with an image or a slogan… or jingle that gets stuck in your head. Then when you are out and about shopping and have a choice to make between a known product and a brand you have never heard of, you automatically reach for the one you are familiar with… … EVEN if it's the more expensive and possibly less quality choice. So, I'm not saying this tactic doesn't work, as it does, over time. But how many of us have MILLIONS upon MILLIONS of dollars to spend… just hoping to get our product name into the psyche of our potential customer In fact, trying to be “Cute” or “Clever” in your advertising is a sure-fire way to go broke. That's why I preach the Fundamentals of Direct Response Copywriting… … and more specifically… “REASON WHY ADVERTISING Now, what do I mean by “Reason Why Advertising”? Well, that's a term coined by legendary adman John E. Kennedy in the early 1900s to describe the foundation of his form of advertising. What kind of advertising is that exactly? It's about advertising that is direct to the point and ALWAYS asks for the sale… … while consistently backing up and explaining in full detail each point, promise and claim made throughout your advertising copy. To be successful with your advertising, you need to… Give your readers a REASON why they should listen to you. Give your readers a REASON why they should believe each and every word you say. Give your readers a REASON to buy what you are selling. When your ad contains a good, strong, clear reason why someone should buy your product or service you automatically increase your chance of getting the sale. If you could use some help writing killer sales copy for your business, then please send a quick email to me at rsp@worldclasscopywriting.com and we'll set up a time to talk about how I can create a truly powerful sales message that grows your bottom line… FAST! Remember if you sign up for my VIP Email Newsletter today I'll give you a FREE digital copy of my new E-book that reveals my five-step headline writing system… Get it NOW at www.howtowriteheadlines.com... As a special bonus I'm also including my personal multi-million-dollar headline swipe file, list of power words and more… Again it's 100% FREE at www.howtowriteheadlines.com Now if you enjoyed this tip and found it valuable then please be sure to subscribe so you'll never miss an episode… And especially SHARE SHARE SHARE on your social media!!! #Copywriting #CopywritingTips #AdvertisingSubscribe to The World Class Copywriting and Marketing Podcast on Soundwise

There are some people who are so interesting, who have such fascinating lives and jobs, that I can't wait to invite them to the podcast. Then they turn around and scare the life out of me with their book choices. That's what happened with today's guest, Azhelle Wade. Azhelle designs toys for a living, and mentors others in the toy design process. She is sweet and funny and an utterly delightful guest. But the book she chose, "The Hot Zone" by Richard Preston, is about a near-catastrophic outbreak of the Ebola virus. I don't read a lot of scary books, but I can honestly say this might be the scariest book ever written. Azhelle and I had a great laugh about my raging anxiety, and then the interview turned surprisingly candid and honest. I know you're going to love her.    Support the Best Book Ever Podcast on Patreon   Follow the Best Book Ever Podcast on Instagram or on the Best Book Ever Website   Host: Julie Strauss Website/Instagram/Facebook   Guest: Azhelle Wade Podcast/Facebook/Instagram/Website/Toy Creators Academy   Indie Bookstore Shoutout of the Week: Sisters Uptown Bookstore in Harlem, New York Independent bookstores need you more than ever!   Discussed in this episode: The Hot Zone: The Terrifying True Story of the Origins of the Ebola Virus by Richard Preston The Wonderful Wizard of Oz by L. Frank Baum Charlie & the Chocolate Factory by Roald Dahl The Hot Zone Miniseries Pandemic Board Game World War Z: An Oral History of the Zombie War by Max Brooks The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales by Glenn Fisher Game Changer: The Story of Pictionary and How I Turned a Simple Idea into the Bestselling Board Game in the World by Rob Angel   Discussed in our Patreon Exclusive Clip: Skip It Polly Pocket House Throw Throw Burrito Doubles (Julie's Note: I bought this game for my family after talking with Azhelle and it is a BLAST!) Friendship Bracelet Creator Scattergories What Do You Meme? Party Game (Note: some of these are affiliate links. Your purchase helps to keep the Best Book Ever Podcast in business. Thank you!)

There are some people who are so interesting, who have such fascinating lives and jobs, that I can't wait to invite them to the podcast. Then they turn around and scare the life out of me with their book choices. That's what happened with today's guest, Azhelle Wade. Azhelle designs toys for a living, and mentors others in the toy design process. She is sweet and funny and an utterly delightful guest. But the book she chose, "The Hot Zone" by Richard Preston, is about a near-catastrophic outbreak of the Ebola virus. I don't read a lot of scary books, but I can honestly say this might be the scariest book ever written. Azhelle and I had a great laugh about my raging anxiety, and then the interview turned surprisingly candid and honest. I know you're going to love her.    Support the Best Book Ever Podcast on Patreon   Follow the Best Book Ever Podcast on Instagram or on the Best Book Ever Website   Host: Julie Strauss Website/Instagram/Facebook   Guest: Azhelle Wade Podcast/Facebook/Instagram/Website/Toy Creators Academy   Indie Bookstore Shoutout of the Week: Sisters Uptown Bookstore in Harlem, New York Independent bookstores need you more than ever!   Discussed in this episode: The Hot Zone: The Terrifying True Story of the Origins of the Ebola Virus by Richard Preston The Wonderful Wizard of Oz by L. Frank Baum Charlie & the Chocolate Factory by Roald Dahl The Hot Zone Miniseries Pandemic Board Game World War Z: An Oral History of the Zombie War by Max Brooks The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales by Glenn Fisher Game Changer: The Story of Pictionary and How I Turned a Simple Idea into the Bestselling Board Game in the World by Rob Angel   Discussed in our Patreon Exclusive Clip: Skip It Polly Pocket House Throw Throw Burrito Doubles (Julie’s Note: I bought this game for my family after talking with Azhelle and it is a BLAST!) Friendship Bracelet Creator Scattergories What Do You Meme? Party Game (Note: some of these are affiliate links. Your purchase helps to keep the Best Book Ever Podcast in business. Thank you!)

En el Episodio #16 del Podcast Hablemos Copywriting converso sobre 4 Tipos de Copywriting.   ¿Cuáles son Algunos de los Tipos de Copywriting que Existen para un Negocio?   Copywriting de Respuesta Directa o Direct Response Copywriting. Es el tipo de escritura persuasiva que más conoces. El copywriting de respuesta directa busca conseguir que tu lector realice la acción específica que a ti interesa. Aquí tus palabras que deben ser personales, específicas y persuasivas están destinadas a lograr una respuesta inmediata. Es convencer a tu lector a hacer algo; llevarlo a la acción.   Copy de Marca o Branding Copywriting. Este tipo de copywriting lo asociamos a las agencias de publicidad. Y su objetivo es establecer la presencia o imagen de un producto, servicio o compañía ante tus ojos. Busca generar deseo y conciencia de que ese producto o servicio existe.   SEO Copywriting. Es una forma de escribir exclusiva del Internet. El SEO Copywriting es una metodología de escritura mixta que busca posicionar el contenido de una página web en los primeros lugares de la página de resultados de GOOGLE. Aquí se combinan elementos del Arte, como la escritura y de la Ciencia como la ingeniería para crear una página web perfectamente balanceada.   Copywriting técnico. En este tipo de copywriting que puede buscar ya sea la acción inmediata o el posicionamiento en GOOGLE, la escritura está especializada en un nicho, sector o tema particular. Aquí puedes encontrar personas o agencias que solamente escriben copy especializado en temas muy variados desde la agricultura, geografía, fotografía, belleza y el teatro.   Te invito a que escuches este episodio del Podcast Hablemos Copywriting para que selecciones el tipo de copywriting que necesitas practicar y aplicar en el negocio para lograr tus metas.   ¿Necesitas ayuda con tus copys?     Como escritora profesional puedo ayudarte. Será un placer escribir copy para tu negocio.    Aquí tienes toda mi información de contacto.  Contáctame en la siguiente dirección de correo electrónico: jrestocopy@gmail.com Sígueme en Instagram: www.instagram.com/jrestocopywriter Sígueme en Facebook: www.facebook.com/jrestocopy Este episodio también está disponible en iTunes, Spotify, Youtube y Stitcher.

Writing copy to sell things is a science. Writing that same copy in a voice that does not even match your age, race, nationality and more is an art. Making that same copy wildly successful is similar to the  difference between me trying to play the piano and Mozart.  Carline Anglade-Cole is a copywriting Mozart. She is able to switch faces and voices with apparent ease while writing copy that converts to sales for her clients. Her copy doesn't just convert once though. It keeps converting over and over and over again. On this episode Carline discusses her new book, My Life as a 50+ Year Old White Male: How a Mixed-Race Woman Stumbled into Direct-Response Copywriting and Succeeded!  Carline answers questions on how she deals with a blank page, putting herself into the voice of the target client and how she deals with time interruptions and sets boundaries with her family to keep sacred her "money time." Carline Anglade-Cole is kick-butt international direct-response copywriter who specializes in the alternative health field. With over 30 years in the direct-response industry, she has launched products in the U.S., Germany and New Zealand. And she’s written boatloads of winning sales copy for numerous clients including Oprah, Peak Pure & Natural, Healthy Directions, Health Resources, True Health, AWAI, Sun Chlorella USA, Biocentric Health, Weiss Research, Frank Cawood & Associates, Soundview Publications, Nature City, Dr. Hittich and many more. Carline is the author of the Amazon #1 Bestseller, “My Life as a 50+ Year-Old White Male: How a Mixed-Race Woman Stumbled Into Direct-Response Copywriting and Succeeded!  She is also the recipient of the prestigious American Writers Artists Inc (AWAI) Copywriter of the Year award.

If you are an entrepreneur who needs to write sales copy to boost your conversions or if you are an up and coming freelance copywriter, you can't go wrong if you stick to these 10 commandments of direct response copywriting. In the last episode of The World Class Copywriting and Marketing Podcast, we covered the first of five commandments which are: 1. Give A Reason for Every Claim You Make2) Write With Passion3) Only Write to One Person at a Time4) The Only Purpose of Advertising is to GET THE SALE5) Write Like You Talk In this new episode, we cover commandments six through 10 which are: 6) Always Try To Establish Your Authority Before You Sell7) Be Willing To Admit Flaws With Your Product or Service8) Respect the Power of Your Words9) Remember What People Are REALLY Buying10) Just Get Started If you study these commandments, take them to heart and actually put them to work in your business, you'll see amazing results you can count on! Subscribe to The World Class Copywriting and Marketing Podcast on Soundwise

Aren't rules meant to be broken? Well, YES and NO... but before you can even consider "stretching the rules" you need to know what they are!!! In this first of a two part episode, we'll take a close look at my 10 Commandments of Direct Response Copywriting. I guarantee if you learn these rules and stick to them 90% of the time that you'll see positive results you can take to the bank. As a special bonus, if you sign up to listen to this episode through my Soundwise App at https://mysoundwise.com/soundcasts/1595980830574s you can download my 10 Commandments of Direct Response Copywriting E-Book. It includes a chapter on each of these 10 commandments PLUS has a few special bonus chapters to help in your overall copywriting education. RESOURCES: For more about copywriting and marketing please visit https://worldclasscopywriting.com where you'll find many free articles and resources to build your business empire. If you need profit pulling sales copy to SUPERCHARGE your sales and SKYROCKET your profits, then contact “The Practitioner of Persuasion” – Freelance Direct Response Copywriter Robert Sean Pascoe at RSP@worldclasscopywriting.comto schedule a 100% FREE and NO OBLIGATION consultation. *** FREE GIFT *** The headline is the absolute most important factor in your advertising and marketing. In my new E-book “Seven Figure Headline Writing Secrets Revealed” I give you my step-by-step system for writing MILLION DOLLAR HEADLINES that can create blockbuster breakthroughs in your business. For a limited time, it's available for FREE as a big THANK YOU for joining my VIP email list where you'll receive free copywriting, marketing, and business success tips, as wellas special VIP ONLY offers. Go ahead and GET IT NOWat https://howtowriteheadlines.com Subscribe to The World Class Copywriting and Marketing Podcast on Soundwise

Copywriting is a profitable skill for entrepreneurs to master, in particular this amazing specialty called Direct Response Copywriting… In fact, it's maybe THE single most powerful weapon you can utilize to IMMEDIATELY increase your sales and ultimately your profits.In episode one of The World Class Copywriting and Marketing Podcast, you'll discover: ---> Why direct response copywriting is such a powerful skill --- > What emotional “Hot Buttons” are and how to use them --- > The ONLY things that are really important to your potential customers --- > What you can learn from a classic movie to increase your sales success --- > The single most important aspect of successful advertising For more about copywriting and marketing please visit https://worldclasscopywriting.com where you'll find many free articles and resources to build your business empire. If you need profit pulling sales copy to SUPERCHARGE your sales and SKYROCKET your profits, then contact “The Practitioner of Persuasion” – Freelance Direct Response Copywriter Robert Sean Pascoe at RSP@worldclasscopywriting.com to schedule a 100% FREE and NO OBLIGATION consultation.  *** FREE GIFT *** The headline is the absolute most important factor in your advertising and marketing.  In my new E-book “Seven Figure Headline Writing Secrets Revealed” I give you my step-by-step system for writing MILLION DOLLAR HEADLINES that can create blockbuster breakthroughs in your business. For a limited time, it's available for FREE as a big THANK YOU for joining my VIP email list where you'll receive free copywriting, marketing, and business success tips, as well as special VIP ONLY offers. Go ahead and GET IT NOW at howtowriteheadlines.com  Subscribe to The World Class Copywriting and Marketing Podcast on Soundwise

Do you know what the true heart of direct response copywriting is? It's writing that SELLS. In episode two of The World Class Copywriting and Marketing Podcast, you'll discover: What top copywriters say the is #1 factor in being a genuinely GREAT copywriter… The fundamentals of “Making a Sale” in copywriting… The ONLY things your potential customers or clients really care about… A “No Fail” 3 step formula for getting better results from ALL your advertising… The Two critical questions you MUST ask before writing a word of sales copy… For more about copywriting and marketing please visit https://worldclasscopywriting.com where you'll find many free articles and resources to build your business empire. If you need profit pulling sales copy to SUPERCHARGE your sales and SKYROCKET your profits, then contact “The Practitioner of Persuasion” – Freelance Direct Response Copywriter Robert Sean Pascoe at RSP@worldclasscopywriting.com to schedule a 100% FREE and NO OBLIGATION consultation.  *** FREE GIFT *** The headline is the absolute most important factor in your advertising and marketing.  In my new E-book “Seven Figure Headline Writing Secrets Revealed” I give you my step-by-step system for writing MILLION DOLLAR HEADLINES that can create blockbuster breakthroughs in your business. For a limited time, it's available for FREE as a big THANK YOU for joining my VIP email list where you'll receive free copywriting, marketing, and business success tips, as well as special VIP ONLY offers. Go ahead and GET IT NOW at howtowriteheadlines.com  Subscribe to The World Class Copywriting and Marketing Podcast on Soundwise

Bob W. Bly dropped some incredibly valuable tips on how you can start increasing your sales and conversions with the change of a single word! Bob is one of the world's leaders in Direct Response Copywriting and has been performing copy testing before it was even a thing. Listen to this episode to learn how copywriting doesn't have to be just a brand exercise - and how it can yield you dramatic results. 

In this episode I sit down with Neerja.Neerja provides Internet Marketers with Dedicated Solo Email Ad placements within the Political, Finance/Investment, Outdoor/Survival, and Alternative Health niches. We discuss buying an email list to send traffic to your offer. A dedicated solo email is a great way to test an offer or scale your business. And some trends in the email space.If you're looking to reach baby Boomers who are 55 and over with your offer, DedicatedEmails is the place to get quality traffic fast reach out to neerja@dedicatedemails.comBrought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

How to make claims dietary supplement claims (without getting slapped by the FDA) We'll cover some of the different types of claims as well as how to properly make a Structure / Function claim.Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

This episode looks at how health marketers should be approaching the COVID-19, Coronavirus situation.Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

Industry Report: Dietary Supplement Trends for 2020This episode we'll be looking at the latest direct response marketing trends in the dietary supplement industry in 2020.Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

This episode looks at the impact of the COVID-19 The Coronavirus on the dietary health supplement industry.Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

Standard conversion rate optimization and user experience don't work with a direct response health supplement business. This episode is a call to arms for health supplement marketers. Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

If you're a health e-commerce direct response dietary supplement marketer this show is for you. Learn what’s working with conversion rate optimization split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale. If you need help with any of this, check out http://www.creativethirst.com

Creating better copy means more of your prospects will become your customers... leading to a bigger business and more dollars in your pocket. Alyson Lex is the direct-response copywriter that makes the magic happen in your sales letters, landing pages, lead magnets, and email campaigns.   With 13 years of experience beginning with her time as the Director of Marketing for Glazer-Kennedy Insider's circle to her successful copy practice now... Alyson lives and breathes this stuff! She's got the experience (nearly 13 years of it!) to back it up - and she's written for clients all over the world, changing their incomes one sales page at a time.   Alyson is here to share the 5 steps to good sales:  Identify Who Your Message Is For and Get Their Attention Identify The ProblemShow Them The Way Out Tell Them How To Get It Don’t Let Them Walk Away Without Their Solution  Find Alyson on the web: Website | LinkedIn | Facebook | Instagram | YouTube FREE - Discover how to create a sales letter that practically writes itself: www.alysonlex.com/writeitself  

Yours FREE – Bob Bly’s B2B Marketing Handbook!   Since 1979, freelance copywriter Bob Bly has written hundreds of winning B2B promotions – including landing pages, white papers, e-mail marketing campaigns, ads, and sales letters – for over 100 clients including IBM, AT&T, Praxair, Associated Global Systems, Intuit, Ingersoll-Rand, and Medical Economics. Now, in Bob’s 186-page e-book The Business-to-Business Marketing Handbook, you’ll discover 30+ years of tested B2B marketing secrets, including: 10 tips for increasing landing page conversion rates – page 10. The 6 key components of effective B2B offers – page 19. What’s working in e-mail marketing today?—page 112. 7 tips for more effective content marketing—page 78. Best practices for B2B lead generation—page 54. 4 steps to writing SEO copy that both your prospects and the search engines will love—page 49. 5 ways to build a large and responsive e-list of prospects--page 29. How to write technically accurate copy for high-tech products -- page 143. And more… Go here to download your copy today!

The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. This has been the longest, yet the most interesting podcast I've ever had. We talked about Ian's story discovering himself through meditation, early days working at Golden Hippo, direct response copywriting, his teachers, & what he's doing mostly now - Youtube Ads. Enjoy the show!

Jeremy interviews Joe Schriefer. Joe’s currently the Publisher for Agora Financial – the world’s largest independent financial research newsletter publisher in the world. During his 17 years, he’s failed at just about everything in publishing – he’s written sales letters that didn’t work, hired the wrong people, waited too long to fire the bad people, did poorly designed business deals that were bound for failure from the start, and on and on. But it’s through this constant failure that he’s learned the hard lessons… and eventually succeeded.

Every financial planning business making sales online is engaged in a battle to get prospective clients to click. More clicks equals more sales equals a more successful financial planning business. In this episode of the Financial Planner Marketing Playbook podcast, I speak to Glenn Fisher, a direct response copywriting expert. Glenn has spent over a decade working with The Agora, one of the world’s most successful direct response publishers. Working previously as a council auditor, he quit to change his life, returning to college to study creative writing. He went on to found AllGoodCopy.com, a free online resource for direct response copywriters and marketers, and work with The Agora as associate publisher for the UK office of Agora Financial, a multi-million pound financial publisher. Glenn is author of The Art of the Click: How to Harness the Power of Direct Response Copywriting and Make More Sales. In this entertaining and highly readable guide, Glenn boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. This topic is really important for Financial Planners because, in our experience, writing great copy doesn’t always come naturally in our profession. Financial Planners are excellent communicators, usually until it comes to harnessing the power of the written word. Listen to this conversation to learn the steps you need to take to write great copy; that means copy that is remembered after you make the sale. Without further ado, here’s my conversation with Glenn Fisher, author of The Art of the Click, in season one, episode two of the Financial Planner Marketing Playbook from Bamford Media.

Check it out, and thanks so much for tuning into the show. Rate us 5 stars and give this show a share with a friend that could use some marketing tips & advice. Looking for Rapid Results in your business? Click here to to get on my email list of high level insider business tips. Enjoy Marketing Maven, Troy Assoignon Find me on Facebook https://facebook.com/trustedadvisorofficial

Julie Boswell is an in-demand direct response copywriting authority who started as the Director of Marketing for marketing gurus Dan Kennedy and Bill Glazer.  She is the cofounder of www.AskACopyExpert.com, an organization dedicated to teaching the fundamentals of direct response copywriting to help business owners compel their target market to buy.

Get ready to learn about the power of direct response copywriting from one of the masters of the craft, Scott Martin, founder of Scott Martin Copywriting. He joins me on today's Go For Launch podcast. Scott has been a professional copywriter for his entire career. He was born in America, spent his formative years in England, then moved back to America where he lived in Charlotte, North Carolina for 27 years. He now lives in Aspen, Colorado. He has taken detours into corporate communications, magazine publishing, and writing books but he has always written copy. Today, he’s a direct response copywriter. His clients include direct marketing giants like Agora, The Motley Fool, and Ryan Deiss’s Digital Marketer. But he also writes for much smaller businesses including a local pub. He has helped this small establishment build an opt-in email database of 2,500 people. Scott is a member of the Titans marketing group run by former boardroom executive Brian Kurtz. He conservatively estimates that his copy has generated over $50 million in revenue in the last four years. One of his clients was named the fastest growing business in the Charlotte area by The Charlotte Business Journal. He’s written 17 books, including a book about Caddyshack, published by Taylor Trade. Right now, he’s focusing on direct response copy—plus he just launched two websites with resources for direct marketers and direct response copywriters. Topics we discuss include: How Scott was spurred to become an entrepreneur after being laid off as a corporate copywriter How he decided to write the book and what it was like to track down some of the people who made the movie The basics of the craft of copywriting Specifics of Scott’s specialty, direct response copywriting Why direct response copywriting is critical to selling products and services Scott’s process for engaging with his direct response clients Why testimonials are so vital (“like snow at a ski resort”) and how to improve them Why Scott does not write branding ads and branding copy (and how these differ from direct response copy) The origins of direct response copywriting (in the 13th century!) Some of the reasons why it has remained powerful and effective for thousands of years A timeless example from the Gary Bencivenga, considered the greatest living direct response copywriter Other masters of neurolinguistic programming How to measure the ROI of direct response copy A great exercise to hone your direct response copywriting skills

Started copy copywriting in 2001, Trevor "ToeCracker" Crook is a world class, in demand – direct response copywriter.

Direct Response Copywriting is all about structuring your words (copy) in such a way that the reader is compelled to take an immediate action (direct response). Direct Response has been around for many years but with the proliferation of the web its become even more relevant because website technology helps to facilitate the action more… Read more The post Direct Response Copywriting with Stefan King (LGP#3) appeared first on Wicked Cow Marketing.

Love-Based Copywriting: Writing Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist and creator of the "Love-Based Copywriting" philosophy, has a reputation for crafting copy and creating online and offline marketing campaigns that people love and that get results. Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998 she started her business as a freelance copywriter. But she quickly realized her vision was bigger than serving her clients as a one-woman-shop. In 2004, she began the transformation to building a copywriting company. Two years later, her vision has turned into reality. Michele PW/Creative Concepts and Copywriting LLC is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally, including the “Who's Who” of Internet Marketing. Some of their clients include: Ali BrownLisa SasevichBrian TracyJohn AssarafBernadette DoyleAlex MandossianKendall SummerHawkAlexis Martin Neely In addition, Michele is also a national speaker and the bestselling author of "Love-Based Copywriting -- How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients" along with completing two novels.  

"Instead of getting their name out there, they need to get the buyer's name, the lead's name in here, into their database or data bank." - Darin Persinger

Merging Direct Response Copywriting with SEO with Heather Lloyd Martin of Successworks. She tells us about the best ways to help make your copy more persuasive, and the effect that can occur with changing copy.