Podcasts about Google Search

The podcast excerpt focuses on strategic email marketing for local businesses, aiming to boost revenue by enhancing online visibility. It highlights the importance of understanding search competitors, utilizing Google Search Console and Google Business Profile for SEO, and consistently engaging with audiences through valuable, non-sales-focused content. The discussion also touches on the synergy between AI tools like ChatGPT and traditional search engines, emphasizing that contextual relevance in communication is key to driving both audience engagement and financial growth. Favour offers practical advice, such as using QR codes at physical locations to convert foot traffic into online leads and segmenting email lists to cater to specific audience needs.

pWotD Episode 3010: Search engine Welcome to popular Wiki of the Day, spotlighting Wikipedia's most visited pages, giving you a peek into what the world is curious about today.With 1,235,371 views on Tuesday, 29 July 2025 our article of the day is Search engine.A search engine is a software system that provides hyperlinks to web pages, and other relevant information on the Web in response to a user's query. The user enters a query in a web browser or a mobile app, and the search results are typically presented as a list of hyperlinks accompanied by textual summaries and images. Users also have the option of limiting a search to specific types of results, such as images, videos, or news.For a search provider, its engine is part of a distributed computing system that can encompass many data centers throughout the world. The speed and accuracy of an engine's response to a query are based on a complex system of indexing that is continuously updated by automated web crawlers. This can include data mining the files and databases stored on web servers, although some content is not accessible to crawlers.There have been many search engines since the dawn of the Web in the 1990s, however, Google Search became the dominant one in the 2000s and has remained so. As of May 2025, according to StatCounter, Google holds approximately 89–90 % of the worldwide search share, with competitors trailing far behind: Bing (~4 %), Yandex (~2.5 %), Yahoo! (~1.3 %), DuckDuckGo (~0.8 %), and Baidu (~0.7 %). Notably, this marks the first time in over a decade that Google's share has fallen below the 90 % threshold. The business of websites improving their visibility in search results, known as marketing and optimization, has thus largely focused on Google.This recording reflects the Wikipedia text as of 02:43 UTC on Wednesday, 30 July 2025.For the full current version of the article, see Search engine on Wikipedia.This podcast uses content from Wikipedia under the Creative Commons Attribution-ShareAlike License.Visit our archives at wikioftheday.com and subscribe to stay updated on new episodes.Follow us on Mastodon at @wikioftheday@masto.ai.Also check out Curmudgeon's Corner, a current events podcast.Until next time, I'm standard Salli.

Generative AI tools like ChatGPT, Claude, and Perplexity are shaking up the world of search—and putting pressure on Google's dominance. In this episode of Today in Tech, host Keith Shaw speaks with Thais Castello Branco, Head of Marketing and Strategy at Exa, about how AI is transforming how we search, how businesses are adapting, and what the future of discovery looks like.Topics covered: Why users are abandoning traditional search engines The evolution from SEO to GEO (Generative Engine Optimization) How AI agents are becoming the primary searchers What companies must do to stay visible and relevant How generational behaviors are shaping search trends Whether you're a digital marketer, tech leader, or AI enthusiast, this conversation will change how you think about search.

The US tech giant is launching AI Mode in Google Search across the UK this week. The tool is powered by Google's latest AI model, Gemini 2.5.What are VPNs and why they're being used to bypass new online safety measures, with cybersecurity expert and senior vice president at Ping Identity, Alex Laurie.Beijing's extreme rain 'trap': 80,000 people relocate and power outages hit more than 130 villages.Also in this episode:-A 4,000-year-old handprint on an Ancient Egyptian artefact is discovered at Cambridge museum-Why seahorse hotels have been placed in Sydney Harbour-A five-piece feathered band has gone viral with ‘The Chicken Song' Hosted on Acast. See acast.com/privacy for more information.

Martin and John dive into the world of CSS and explore its connection to SEO. Discover why CSS files matter for SEO, how modern CSS frameworks impact pages, and the SEO implications of CSS class names and pseudo elements. Moreover, learn practical tips for ensuring your CSS enhances - rather than hinders - your website's search performance. Resources:  Episode transcript → https://goo.gle/sotr096-transcript  Chapters: 0:00 - Introduction 0:56 - What is CSS? 1:37 - CSS file crawlability 3:52 - CSS flexibility and power 4:55 - Website and CSS growth 5:43 - CSS file size 9:15 - CSS class names and SEO 10:51 - Important CSS concepts 11:27 - CSS specificity 14:24 - Pseudo classes and pseudo elements 20:56 - Stop using before and after 22:47 - Viewport height 27:11 - Hiding things and background colours 28:05 - CSS images 35:55 - CSS for SEO 37:16 - Outro Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, John Mueller Products Mentioned: Search Console

Ed Zitron is the owner of EZPR, host of Better Offline, and author of the Where's Your Ed At newsletter. Zitron joins Big Technology Podcast to discuss whether the generative-AI boom is an unsustainable bubble ready to pop. Tune in to hear him debate OpenAI's multi-billion-dollar burn rate, Microsoft's leverage, and the economics behind ChatGPT. We also cover Nvidia's GPU market, SoftBank's colossal bets, advertiser drift from Google Search, and the hype around “AI companions." Hit play for a sharp, no-fluff conversation about the economics of AI. You can find Ed's newsletter at: https://www.wheresyoured.at --- Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. Want a discount for Big Technology on Substack + Discord? Here's 25% off for the first year: https://www.bigtechnology.com/subscribe?coupon=0843016b Questions? Feedback? Write to: bigtechnologypodcast@gmail.com

This is a preview of one of our premium Design Better episodes. To listen to the whole episode, head over to our Substack and subscribe: https://designbetterpodcast.com/p/rhiannon-bell We all rely on search—sometimes dozens of times a day—to make sense of the world around us. But behind that simple white box is a vast, dynamic system that has to understand not just language, but intent, context, and trust. In this episode, we talk with Rhiannon Bell, VP of User Experience for Google Search, about how they navigate the complexity of designing one of the most widely used products on the planet. Rhi shares how their background in writing and storytelling shapes their approach to UX, why designing for information-seeking behavior is fundamentally different from transactional design, and how teams at Google are rethinking trust, transparency, and delight in an age of generative AI. We also dig into what it means to lead with curiosity, and how bringing a sense of play into product development can open up entirely new possibilities. Bio As the VP of UX for Google Search, Rhiannon Bell leads a team of talented Designers, Researchers and Content Strategists who are responsible for all of Google Search experiences. They have over 20 years experience in product development, working with diverse and global products such as NerdWallet, BBC, and Zynga.Rhiannon's mission is to build responsibly toward an AI-powered future, using user research, creative direction, and user-centric product development. They are passionate about pushing the boundaries of technology to solve user pain points, raising the quality bar on execution, and driving home the consumer-centric view within any product organization. They are also an active investor and advisor in the design and AI space, supporting visionaries who are shaping our world. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. Premium subscribers also get access to the documentary Design Disruptors and our growing library of books: You'll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid

Send us a textYouTube Shorts are the #1 low-effort, high-return marketing tool for small businesses right now.In this episode of Boost Your Visibility, I'm sharing why I went all in—and how one cap & gown Short hit 218,000+ views, brought in new followers, and STILL shows up in Google Search and ChatGPT results.

Sergey Brin is a prominent technology entrepreneur and computer scientist. He is best known as one of the co-founders of Google, one of the world's leading technology companies. Sergey Brin was born in Moscow, Russia, on August 21, 1973, and emigrated to the United States with his family at the age of six.While pursuing his studies at Stanford University, Sergey met Larry Page, and together they developed the idea for a new and more efficient search engine that would later become Google.In 1998, they officially founded Google Inc., with the mission to organize the world's information and make it universally accessible and useful.Under Sergey Brin's leadership as President of Alphabet Inc. (Google's parent company) until his departure in 2019, Google grew into a multinational conglomerate and one of the most influential technology companies in the world.The company's innovations and products, including Google Search, Gmail, Android, Google Maps, and numerous others, have significantly shaped the digital landscape.He is also tied to Jeffrey Epstein according to court documents and eye witness accounts. In this episode, we dive into that relationship and see how Jeffrey Epstein allegedly was able to rope Brin in and get him as a customer for JP Morgan Chase.(commercial at 9:13)to contact me:bobbycapucci@protonmail.comsource:Jeffrey Epstein helped JPMorgan land Google's Sergey Brin as client (nypost.com)

Sergey Brin is a prominent technology entrepreneur and computer scientist. He is best known as one of the co-founders of Google, one of the world's leading technology companies. Sergey Brin was born in Moscow, Russia, on August 21, 1973, and emigrated to the United States with his family at the age of six.While pursuing his studies at Stanford University, Sergey met Larry Page, and together they developed the idea for a new and more efficient search engine that would later become Google.In 1998, they officially founded Google Inc., with the mission to organize the world's information and make it universally accessible and useful.Under Sergey Brin's leadership as President of Alphabet Inc. (Google's parent company) until his departure in 2019, Google grew into a multinational conglomerate and one of the most influential technology companies in the world.The company's innovations and products, including Google Search, Gmail, Android, Google Maps, and numerous others, have significantly shaped the digital landscape.He is also tied to Jeffrey Epstein according to court documents and eye witness accounts. In this episode, we dive into that relationship and see how Jeffrey Epstein allegedly was able to rope Brin in and get him as a customer for JP Morgan Chase.(commercial at 9:13)to contact me:bobbycapucci@protonmail.comsource:Jeffrey Epstein helped JPMorgan land Google's Sergey Brin as client (nypost.com)Become a supporter of this podcast: https://www.spreaker.com/podcast/the-epstein-chronicles--5003294/support.

This week on GMH EU, Sarah and Leo unpack Spain's sweeping proposal that could eliminate over 1.1 million tourist rental beds, sparking major implications for STR operators. They spotlight Travel Chapter's LinkedIn update on glamping and lodge bookings gaining traction across the UK. The duo then navigates a heated back-and-forth between Airbnb's recent overtourism report and the strong rebuttal from European hotel groups. Lastly, they explore Instagram's new integration with Google Search—an evolution that could reshape how travelers plan and discover future trips. --- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Morning Hospitality⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is part of the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hospitality.FM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Multi-Media Network and is a Hospitality.FM Original The hospitality industry is constantly growing, changing, and innovating! This podcast brings you the top news and topics from industry experts across different hospitality fields. Good Morning Hospitality publishes three thirty-minute weekly episodes: every Monday and Wednesday at 7 a.m. PST / 10 a.m. EST and every Tuesday at 8 a.m. CET for our European and UK-focused content. Make sure to tune in during our live show on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ every week and join the conversation live! Explore everything Good Morning Hospitality has to offer: • Well & Good Morning Coffee: Enjoy our signature roast—⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠order here!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • Retreats: Join us at one of our exclusive retreats—learn more and register your interest ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • Episodes & More: Find all episodes and additional info at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GoodMorningHospitality.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Thank you to all of the Hospitality.FM Partners that help make this show possible. If you have any press you want to be covered during the show, email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠goodmorning@hospitality.fm Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on GMH EU, Sarah and Leo unpack Spain's sweeping proposal that could eliminate over 1.1 million tourist rental beds, sparking major implications for STR operators. They spotlight Travel Chapter's LinkedIn update on glamping and lodge bookings gaining traction across the UK. The duo then navigates a heated back-and-forth between Airbnb's recent overtourism report and the strong rebuttal from European hotel groups. Lastly, they explore Instagram's new integration with Google Search—an evolution that could reshape how travelers plan and discover future trips. --- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Morning Hospitality⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is part of the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hospitality.FM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Multi-Media Network and is a Hospitality.FM Original The hospitality industry is constantly growing, changing, and innovating! This podcast brings you the top news and topics from industry experts across different hospitality fields. Good Morning Hospitality publishes three thirty-minute weekly episodes: every Monday and Wednesday at 7 a.m. PST / 10 a.m. EST and every Tuesday at 8 a.m. CET for our European and UK-focused content. Make sure to tune in during our live show on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ every week and join the conversation live! Explore everything Good Morning Hospitality has to offer: • Well & Good Morning Coffee: Enjoy our signature roast—⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠order here!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • Retreats: Join us at one of our exclusive retreats—learn more and register your interest ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • Episodes & More: Find all episodes and additional info at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GoodMorningHospitality.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Thank you to all of the Hospitality.FM Partners that help make this show possible. If you have any press you want to be covered during the show, email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠goodmorning@hospitality.fm Learn more about your ad choices. Visit megaphone.fm/adchoices

NOTICIAS de la semana con avances significativos en inteligencia artificial y tecnología digital.Se destaca la expansión de las capacidades de la IA, con OpenAI introduciendo agentes que ejecutan tareas y Google permitiendo a su IA realizar llamadas para los usuarios. Las plataformas de redes sociales y búsqueda también están evolucionando: Google ha actualizado su algoritmo para favorecer contenido de calidad, mientras que Meta e Instagram exploran nuevas funciones de chat de voz en tiempo real. La competencia en el mercado de búsqueda se intensifica con Perplexity AI buscando preinstalación en dispositivos móviles, y TikTok expande sus programas de monetización para creadores. Finalmente, se abordan implicaciones regulatorias y éticas, como la verificación de edad en redes sociales en Mississippi y el avance de la cirugía robótica autónoma, que plantea desafíos importantes para la confianza pública. Newsletter Marketing Radical: https://borjagiron.com/newsletter 1.

Google's AI-overviews zorgen voor een revolutie in de mediabranche. Uitgevers zien hun websiteverkeer drastisch afnemen terwijl hun content gebruikt wordt voor AI-samenvattingen. Techzine Talks onderzoekt de gevolgen en mogelijke oplossingen zoals Cloudflare's innovatieve HTTP 402-betaalmodel.Google's AI-overviews hebben een significant effect op de traditionele mediabranche. Deze uitgebreide samenvattingen verschijnen bovenaan de zoekresultaten en beantwoorden gebruikersvragen zonder dat zij door hoeven te klikken naar originele bronnen. Voor uitgevers betekent dit een forse afname van hun websiteverkeer, terwijl hun content wel gebruikt wordt in deze AI-samenvattingen.Grote uitgevers rapporteren volgens de Wall Street Journal een verkeersdaling van tientallen procenten. Ze zien wel dat ze vaker weergegeven worden in Google's resultaten, maar het aantal daadwerkelijke bezoekers neemt fors af. Dit raakt direct hun verdienmodel, dat gebaseerd is op advertentie-inkomsten en affiliate marketing.Cloudflare's HTTP 402-oplossingCloudflare introduceerde een innovatieve oplossing met HTTP statuscode 402 (Payment Required). Deze aanpak stelt uitgevers in staat om een vergoeding te vragen wanneer AI-robots hun content willen indexeren voor het gebruik in AI-modellen. Het systeem zou ook kunnen werken door onderscheid te maken tussen normale zoekresultaten en AI-samenvattingen.Wanneer een AI-robot content wil indexeren, kan de uitgever via Cloudflare een bedrag vragen, bijvoorbeeld 10 dollar per artikel. Google of andere AI-diensten kunnen dan kiezen om te betalen of de content niet te gebruiken. Dit vereist wel medewerking van beide partijen, op dit moment is het niet meer dan een idee van Cloudflare. De toekomst van mediabrancheOndanks de uitdagingen gaat de mediabranche niet verdwijnen. Wel zal die mogelijk opnieuw krimpen, een trend die we al meer dan tien jaar zien. Wat wel vast staat is dat uitgevers hun businessmodel moeten aanpassen: minder afhankelijkheid van Google-verkeer en meer focus op directe relaties met lezers. Communities en gespecialiseerde platforms kunnen nu juist profiteren, omdat zij unieke waarde bieden die AI-overviews niet kunnen vervangen. Aanpassen om te overlevenDe opkomst van AI-overviews markeert een belangrijk keerpunt voor de mediabranche. Uitgevers die overleven zijn degenen die investeren in kwaliteit, communities opbouwen en alternatieve inkomstenmodellen ontwikkelen. Hoewel juridische stappen, al dan niet via de Europese Commissie, tegen Google en andere AI-diensten de eerste reactie zijn, ligt de echte oplossing in innovatie en aanpassing aan de nieuwe realiteit. Meer weten? Luister Techzine Talks!

Nick Gregan has been doing photography for thirty years andis a headshot photographer. Nick thinks working in a niche works well and helps build your business. For twenty years, Nick specialised in actors starting in their careers, so he worked in a niche within a niche. He says that with the camera technology, lots of people are entering the headshot market without necessarily having the relevant skills. Nick says headshots are something everyone can do, in terms of it's a picture of the head and shoulders. But the subtle differences between taking headshots for different people with different roles make a big difference. Marcus asks howyou differentiate those images. Nick says initially he needs to get to know the client and needs to know how the client wants to be seen. Nick says the thing he also does is give people options, so he might take some images people don'texpect but might like. Nick says acting headshots are really important; they can make the difference between getting auditions and good roles and not being noticed. He says he has helped many actors come to him when they are not getting auditions. He takes their headshot, and then they start to get auditions and roles. Nick explains that the first image people see of you makes a big difference to the way people see you. They will form an impression of you based on that message.So your LinkedIn profile image will make a big difference in how people see you and what they think about you. Nick says the LinkedIn profile photography market is growing as people are becoming more aware of this. Sam asks about his business model in terms of pricing and volume. Nick says he used to do ten or twelve people a week. However, he decided to put his prices up. So he photographs fewer people, but charges more for it. His ideal session isabout 2 hours with an actor or an hour for a corporate headshot. Nick uses a technique called rapid rapport to quickly build a rapport with the client. The conversation starts as a conversation between him and the client, but it moves on to what is effectively a conversation between the client and the person viewing the photograph. Sometimes he does photographs for celebrities, and he has to work on these very quickly and build rapport within a minute or two. He also usesscenarios with clients to help them get into the right move and pose.  Sam asks Nick how to convey his value. He says his imagesdo, his website does, and his blogs do. Nick works hard on SEO, keeping his website at the top of Google Search. He doesn't have an online booking system, so people talk to him before booking. He uses this opportunity to show he is an expert. He pitched himself as an artisan and an expert who gives a luxuryservice. He sends these messages out on LinkedIn, Google My Business and on his website. On his website, he has a lot of location-specific pages that generate work for him. For example, “Headshot photographer Wimbledon”. Nick is working on a book for photographers. Marcus asks if Nick can give us some tips for creating the perfect headshot. 1. Look at the light. Don't just set it up as standard, look at it for subtle adjustments.2. Get to know your client. Essentially, you need to let yourclient know that you are an expert and are confident.3. Capture the person's personality. Make sure they are showing emotion.You can reach out to Nick on ⁠⁠LinkedIn here⁠⁠Or⁠ ⁠⁠find his website here⁠.⁠⁠To get the Shoot to the Top Podcast in your inbox every week, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click here ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠And to join the ⁠⁠⁠⁠⁠Shoot to the Top Facebook group head here.⁠⁠⁠

Maximize your Google Business Profile to improve local SEO, generate more leads, and protect your online presence. Show Notes Page: https://www.thehowofbusiness.com/573-marco-silva-google-business-profile/ For small local businesses, visibility online can make or break your customer acquisition efforts. In this episode, Henry Lopez is joined by Marco Silva with Oostas to break down why your Google Business Profile (GBP) may be your single most important marketing asset, and how to use it to your full advantage. Google Business Profile is a free tool that helps your business appear on Google Search and Maps. Marco explains the three key factors that influence visibility - relevance, distance, and prominence - and outlines how to optimize your profile for each. From accurate hours to high-quality photos, and from managing user edits to strategically collecting reviews, every element of your profile impacts whether or not potential customers find you. "Think of your Google Business Profile like your storefront window—it needs to be clean, fresh, and inviting if you want people to walk in." - Marco Silva He walks listeners through the modern verification process, which now often includes submitting a video or documentation, instead of the old postcard method. Henry emphasizes that failing to claim and maintain your GBP can leave your business vulnerable and invisible. They also dive into review strategies, how to ask for them tactfully, why the quality and quantity of reviews matters, and what role keywords play in visibility. Marco explains how reviews written by customers (not replies) help with local ranking and how to handle both positive and negative feedback publicly. To tie it all together, Marco introduces a $99 GBP Pulse Check from Oostas, a trusted partner of The How of Business. The GBP Pulse Check is an in-depth audit with personalized video feedback and actionable tips for improvement. As a bonus, Henry encourages listeners to download a free resource: “5 Ways to Supercharge Your Google Business Profile” from the show notes page. Marco Silva is a local SEO expert and digital marketing strategist at Oostas who helps small businesses get found online. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Welcome to Sridhar's newsletter & Podcast (Click Play button for Audio version of the Post). Appreciate you being here, so we can connect weekly on interesting topics. Add your email id here to get this directly to your inbox.Do subscribe to show Minimalist Techie over Apple Or Spotify Or YouTube podcast (Click on Hyperlinks for Apple Or on Spotify Or on YouTube) or hear it over email you received through my subscription or on my website.This weekly newsletter is mostly about the article, books, videos etc. I read or watch or my views on different topics which revolves around my head during the week.Point discussed in this Podcast,Microsoft: The Quiet Giant's ResurgenceKey Growth Drivers:* Cloud Dominance with Azure * Enterprise Software Powerhouse * Strategic Acquisitions: Acquisitions like LinkedIn and, more recently, the massive acquisition of Activision Blizzard, have diversified Microsoft's revenue streams and expanded its reach into new sectors like professional networking and gaming. The gaming division, encompassing Xbox and Game Pass, is a significant part of its ecosystem.* Early AI Integration: Microsoft was quick to invest heavily in AI, particularly through its partnership with OpenAI. This foresight allowed them to rapidly integrate cutting-edge AI capabilities into their existing product suite, from Azure AI services for developers to AI-powered features in Office (like Copilot) and Windows. This early move positioned them as a leader in the generative AI race, attracting new enterprise clients eager to leverage these new tools.This consistent execution and strategic vision have been key to Microsoft's impressive stock performance and market capitalization growth over the past half-decade. They've effectively shed any lingering perceptions of being a "legacy tech" company and firmly cemented their position as an innovation leader.Google (Alphabet): AI's Grand Ambition and Search's EvolutionAI's Ascendance with Gemini:* Catching Up Fast: While some might argue Google started a bit later in the generative AI race compared to certain competitors, their speed of development and integration with Gemini AI has been truly remarkable. Gemini is now a seriously impressive large language model, and its capabilities are expanding rapidly.* Unmatched Reach for AI Integration: What gives Google an almost unfair advantage is its massive market share and user base across its core products. Think about it: Google Search, Android, Chrome, YouTube, Google Workspace – these are platforms used by billions. Integrating AI, specifically Gemini, into these widely adopted products means AI features can reach an unprecedented number of people quickly and seamlessly. This integration isn't just about search; it's about enhancing productivity in Docs, creating content in YouTube, and smart features across Android devices.The Search Conundrum and AI's Role:* Search Revenue Dominance: Google Search has historically been, and remains, the primary engine of Alphabet's revenue, primarily through advertising. The concern for some analysts has been that as users increasingly turn to AI chatbots for answers, the traditional "blue link" search model might see reduced engagement, potentially impacting ad revenue.* The AI Mode and Future of Search: However, Google isn't sitting still. They've already integrated "AI Overviews" (or "AI mode") directly into Google Search results, providing synthesized answers directly. The challenge, and the opportunity, is to evolve Search in a way that provides instant, AI-powered information while still maintaining a valuable advertising ecosystem. If Google can swiftly adapt its advertising models to this new AI-first search paradigm, their extensive reach could turn this potential threat into a massive growth driver. The rapid progress with Gemini suggests they are indeed acting quickly to address this.* Cloud Growth (Google Cloud Platform): Similar to Microsoft and Amazon, Google Cloud Platform (GCP) is a significant and growing part of Alphabet's business, competing for enterprise cloud workloads and contributing to diversification beyond advertising.So, while there are always questions around how AI will reshape traditional revenue streams, Google's aggressive AI development with Gemini and its unparalleled user base position it strongly for future innovation and monetization.Amazon: E-commerce King and Cloud PowerhouseMoving on to Amazon, a company that, like the others, continues to perform exceptionally well. Amazon is a fascinating duality: it's the undisputed king of e-commerce, but also a dominant force in cloud computing.E-commerce Resilience:* Consumer Spending: Despite economic fluctuations, Amazon's e-commerce platform continues to thrive. It benefits from habitual consumer behavior, its vast selection, competitive pricing, and unparalleled logistics network (Prime shipping being a huge draw).* Advertising Growth: Increasingly, Amazon's e-commerce platform is also a major advertising hub, allowing brands to reach consumers directly at the point of purchase. This is a high-margin business that continues to grow rapidly.Amazon Web Services (AWS) - The Profit Engine:* Cloud Market Leader: AWS remains the global leader in cloud infrastructure services. Its reliability, extensive suite of services, and deep integration with countless businesses make it incredibly sticky. AWS consistently accounts for a disproportionate share of Amazon's overall profitability, subsidizing and fueling other ventures.* AI for Enterprise: AWS is also a key player in providing AI tools and infrastructure for businesses. From foundational models to machine learning services, AWS enables countless companies to build and deploy their own AI solutions, ensuring Amazon's role in the AI revolution extends far beyond its own consumer products.New Ventures:* Logistics and Delivery Network: Amazon's continuous investment in its own logistics infrastructure gives it a massive competitive advantage, enabling faster and more reliable deliveries.* Healthcare (Amazon Pharmacy, One Medical): Amazon continues to make inroads into the healthcare sector, leveraging its logistical prowess and customer-centric approach to disrupt traditional models.* Entertainment (Prime Video, Amazon Music): These services enhance the Prime subscription value, creating a sticky ecosystem that keeps users engaged within Amazon's orbit.Amazon's strength lies in its ability to innovate and expand into new sectors while maintaining dominance in its core businesses. Its cloud services provide a robust financial backbone, allowing it to take calculated risks and continue its relentless pursuit of market expansion.Each of these companies faces unique challenges and possesses distinct advantages. But what's clear is their relentless pursuit of innovation, their massive scale, and their profound impact on how we live and work. Watching their strategies unfold, particularly in the realm of artificial intelligence and new computing paradigms, will be fascinating in the years to come.That is all for this week. See you again.Do let me know in comments or reply me over email to share what is your view on this post. So, Share, Like, subscribe whatever these days' kids say :-)Stay Connected, Share Ideas, Spread Happiness. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sridhargarikipati.substack.com

Send us a textIn this episode of the Near Memo, Greg Sterling and Mike Blumenthal discuss fresh insights into how consumers engage with local AI Overviews, explore the theory that ChatGPT may be using Google's search index, and dig into the explosive growth and influence of Google's Local Guides program. The discussion also touches on zero-click search, ad transparency, and the implications for local businesses. Sponsored by GatherUp.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Are you a developer or small business owner struggling with Search Engine Optimization (SEO)? In this episode of Search Off the Record, Google Search Advocates John Mueller and Martin Splitt break down the essentials of SEO for small businesses. Learn practical tips for understanding your target audience, crafting a content strategy, and measuring your SEO efforts. They debunk SEO myths and explain when it's time to hire an SEO expert or agency. Get clarity on content strategy, technical SEO basics, the importance of relevant content and how to measure success. This video is perfect for developers who are curious about search and need a non-technical introduction to the SEO space, and small business owners who want to improve their website's visibility in Google Search. Resources:  Episode transcript →  Chapters: 0:00 - Introduction: The SEO Questions We All Get Asked 0:35 - SEO Starter Guide 0:58 - Defining Your Website Goals & Customer Focus 2:51 - Food Truck Example 4:20 - Understanding Your Customers & Search Intent 6:21- Content Strategy: What Should You Write About? 7:06 - Technical Foundation Check: Is Your Site Okay? 7:54 - Website Name Searching 9:46 - CMS 10:03-  How to Approach Content Creation 11:52 - Getting Customer Feedback & Keyword Research 13:33 - How Serious Is My Goal 13:33: - How To Measure SEO Impact 14:30 - Monitoring Website Changes: Search Console & Analytics 16:03 - How Long Changes Take 17:41 - Staging Sites Vs Live Sites 18:44 - When to Hire an SEO Expert or Agency 21:14 - Red Flags SEO Promises 21:14 - Resources Mentioned 23:52 - How Long Does SEO Take 26:23 - AI and SEO 28:30 - Outro Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, Gary Illyes Products Mentioned: Search Console,

Things pick up in the summer heat as Samsung gets ready to unveil their new line of foldables and watches and maybe more? Huyen Tue Dao, Jason Howell and Ron Richards break down what we expect to see at Samsung Galaxy Unpacked. Plus we go behind the scenes of AI Mode for Search at Google with an exclusive interview and lots more in this packed episode!Note: Time codes subject to change depending on dynamic ad insertion by the distributor00:07:01 - NEWSLooks like questionable regulations are blocking smartphone battery development in the US and EuropeMore updates on Live Updates coming to Android 16 very soon!AI is coming for your notifications on Android! Will Google screw it up like Apple did?PATRON PICK: The return of Google Now? Could Gemini Space be what we dream of?00:35:19- HARDWAREIt's Samsung Galaxy Unpacked 2025 Eve and yep, there's already been leaks! Will we see a tri-fold?Here's the breakdown on the OnePlus Watch 3 for smaller wrists!Unboxing the impressive TCL NXTpaper 14 tablet01:07:23 - APPSExclusive interview with Robby Stein, VP of Product Management, Search as he chats with Florence Ion about AI Mode in Google Search and explains how it all works via some live demos.01:28:39 - COMMUNITYGraeme is feeling burned by the Pixel 6A situation and isn't happy about it.Runninrep is mad that his text messages are no longer read aloud while driving via Google Assistant. Why aren't they anymore? Hosted on Acast. See acast.com/privacy for more information.

Has a Google search ever changed your life?

Dr. Jayant Patel, dubbed "Dr. Death," was a U.S.-trained surgeon who worked at Bundaberg Base Hospital in Queensland, Australia, from 2003 to 2005. During his tenure, he performed approximately 1,000 surgeries, many of which were marred by negligence, leading to numerous patient injuries and deaths. In 2010, Patel was convicted of three counts of manslaughter and one of grievous bodily harm, resulting in a seven-year prison sentence. He appealed all the way to the High Court and the court upheld his appeal. He later pleaded guilty to fraud charges and was released from prison. In this episode of Crime Insiders | Judgements we take a deep dive into the case against Patel, the flaws in the prosecution's case and how he managed to only spend two years behind bars.See omnystudio.com/listener for privacy information.

Ángel rememora su primera chaqueta verde mientras repasamos los rumores del futuro de la gama Vision de Apple.Las filtraciones de Min Chi Kuo sobre el futuro de los productos de Apple, con especial atención a la gama Vision. Comentamos la posible expansión a cinco modelos diferentes, incluyendo una actualización del Vision Pro actual para otoño y la llegada de un “Vision Air” más ligero para 2027. También exploramos la perspectiva de unas gafas de realidad aumentada que se asemejen a unas Ray-Ban para ese mismo año, y la hipotética introducción de un MacBook con procesadores de la gama A de los iPhone, lo que podría redefinir la línea de entrada de los Mac.Además, en este episodio, recordamos los aniversarios de dos servicios importantes de Apple: el 20º aniversario de Apple Podcast, que ya supera los mil millones de suscripciones, y el 10º aniversario de Apple Music, destacando su nueva función “Replay All Time”. Analizamos cómo la creciente fortaleza del euro frente al dólar podría influir en los precios de los productos de Apple en Europa. Por último, comentamos la novedosa función de seguridad que llegará a FaceTime en iOS 26, diseñada para pausar la videollamada si detecta contenido de desnudez.Discutimos el éxito en taquilla de la película de Fórmula 1, que ha superado las expectativas iniciales. Comentamos la posibilidad de que Apple establezca su propia unidad de distribución cinematográfica, analizando los desafíos que esto implicaría. Finalmente, abordamos la sentencia judicial que obliga a Apple a pagar 93 millones de euros a la empresa española Todd Power por la infracción de una patente relacionada con comunicaciones inalámbricas, un litigio que ha perdurado durante años. Apple celebra 20 años de podcasts - Apple Podcasts para creadores Apple celebra 1.000 millones de suscripciones y 20 años de pódcast Via Podcast Beta Profiles on X: "It's been 10 years since one of the best music streaming platforms launched — Apple Music

In this episode, Tyler Einberger of Momentic examines the misleading nature of the Google-OpenAI competition. He reveals how Google maintains distribution advantage through AI mode integration while explaining that ChatGPT isn't primarily a search product despite its capabilities. Tyler shares technical insights about how ChatGPT uses both Bing's index and Google Search for scheduled tasks, and discusses significant crawling slowdowns and indexation issues affecting major websites.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Can big tech be tamed? As the competition regulator tries to tweak Google's algorithm, Mail Online's SEO chief Carly Steven explains what the impact has been for her outlet.Also on the show: are vertical dramas the next big thing? Caroline Frost, Radio Times TV Editor and Podcast Host, tells us if they're a thumbs up... or is that a swipe right?All that plus: discontent swells at a BBC meeting over Gaza coverage, the Washington Post upgrades the right to reply... and, in the Audio Network Media Quiz, we look at three brands that are breaking records.The Media Quiz is sponsored by Audio Network who select the music to score each episode - they can do it for you too at audionetwork.comBecome a member for FREE when you sign up for our newsletter at themediaclub.comA Rethink Audio production, produced by Matt Hill with post-production from Podcast Discovery.We record at Podshop Studios - for 25% off your first booking, use the code MEDIA CLUB at podshoponline.co.ukWhat The Media Club has been reading this week:CMA to force Google's handVertical DramasBBC staff voice discontent over Gaza coveragePolitics Joe place new video series behind paywallWashington Post launches From The SourceITV Daytime Moves To A Surprising New LocationUK Adults Spend More Time On Phones Than TVRadio Myths Busted On Indie PodcastJournalist Develops TikTok app for reporters Hosted on Acast. See acast.com/privacy for more information.

Developers often have misconceptions about SEO. In this episode of Search Off the Record, John Mueller and Martin Splitt clarify what matters and what doesn't. They cover areas including: Optimizing themes for SEO, The indexing API, and common HTML mistakes. This podcast delivers essential knowledge for developers to enhance their SEO strategies and avoid common pitfalls. Resources:  Episode transcript → https://goo.gle/sotr094-transcript Chapters: 0:00 - Intro to SEO misconceptions 0:15 - Why developers should care about SEO? 0:59 - Technical vs non-technical SEO 4:38 - The importance of naming things 6:03 - Title and Meta Description 7:31 - Is bad Html bad for SEO? 12:43 - Core Web Vitals 17:22 - Javascript SEO 27:00 - Google APIs and SEO 27:42 - Google Search algorithm 31:32 - What about Html comments? 31:58 - Themes and SEO 32:13 - How to reach out to Martin 32:57 - Wrap up Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, Gary Illyes Products Mentioned: Search Console,

Google is transforming online search, and businesses wanting to get their websites in front of customers must change with it, according to a digital marketer.

What does Google Search sound like? This week in the News Roundup, Oz explores Google’s new AI-generated audio summaries — and why a simple question like “what’s two plus two?” triggered a two-minute podcast. Then, Wikipedia tried its own AI experiment and faced backlash from editors. On TechSupport, Semafor’s Reed Albergotti recasts Big Tech as characters from The Wizard of Oz and explains the current AI landscape.See omnystudio.com/listener for privacy information.

This week we covered the ongoing Google search ranking volatility. Google is now officially counting AI Mode in Google Search Console's performance reports, but good luck understanding it. Google is testing Audio Overviews...

You're not BrightView. You don't have a $100 million budget, a fleet of trucks, or an army of marketers. But guess what? You don't need it.In this episode of The Landscaper's Guide, Jack Jostes shares how small, family-owned landscape companies are outranking national giants — with one simple thing most businesses still overlook.What You'll Learn:How Google reviews give small businesses a real edge over big brandsWhat Google's 2025 SEO leak revealed — and what to do about itWhy most AI content falls flat, and how to make it actually sound like you

In this episode of the Contractor Growth Network podcast, Sean Holleran and SEO expert Patrick dive into how AI is reshaping search—and what that means for contractors relying on SEO. They break down the shift from traditional keyword ranking to AI-powered answer engines like ChatGPT and Google's AI Overview, and explain how to structure your content to still get found. Whether you're wondering if Google is dead (it's not) or how to optimize for tools like Perplexity and Bing, this episode will help you stay ahead of the curve. Key Takeaways AI Search Is Changing the Game Google and ChatGPT are rewriting how people search: AI now scans for concise answers, not full-page rankings. Questions and paragraph snippets matter more than ever. It's no longer just about clicks—being the answer is the goal. Concise Answers Beat Long-Form Hooks Content must lead with the answer: Gone are the days of slow storytelling intros. Start with the clear, factual response—then build context. This helps tools like Google AI and ChatGPT surface your content. Google Isn't Dead, It's Adapting Despite the hype, traditional SEO still matters: Google still dominates local and service-based searches. Schema, page speed, links, and on-page SEO are still relevant. Now it's about blending classic SEO with AI-readiness. Search Everywhere Optimization It's no longer about ranking on one platform: Get reviews on Bing, Angi, Houzz, and Facebook—not just Google. Claim and optimize your Bing Places listing. YouTube videos (with transcripts) are also being surfaced in AI answers. AI Loves Structure and Fresh Data Make your content AI-scannable: Use schema markup to define FAQs, videos, and pages. Replace large paragraphs with bullet points or tables. Update outdated blog posts for relevance and accuracy. Memorable Quotes “If you're not found everywhere, you're not really found at all.” “The best answer wins now—not the biggest website.” “Google isn't dead. It's just changing the rules—and fast.” Actionable Advice Rewrite for Answers: Lead with a concise answer before diving into storytelling. Use Schema Markup: Help AI interpret your FAQs, videos, and images. Diversify Reviews: Get client reviews across Google, Bing, Angi, and Houzz. Update Your Old Content: Refresh data, fix broken links, and add question-style headings. Test It Yourself: Search on ChatGPT, Google AI, and Perplexity as if you're a client. Meta Description: SEO is changing fast. Learn how AI tools like ChatGPT and Google SGE are shifting search—and how to adapt your content to keep showing up and driving leads.

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Sarah Russell, VP of Marketing at EducationDynamics, to unpack the seismic changes to Google Search and what it means for higher ed marketers. With AI Overviews now default in U.S. search and ad automation expanding fast, SEO and paid media are undergoing a full-blown transformation. The duo dives deep into how institutions must shift from ranking-focused strategies to becoming AI's go-to source of truth — and why your data might be your greatest asset right now.Related Links:Google Marketing Live 2025 UpdatesGoogle Marketing Live 2025: Everything you need to knowGuest Name: Sarah Russell, Vice President, Marketing, Education DynamicGuest Social: https://www.linkedin.com/in/sarahwildhaber/Guest Bio: In her role as Vice President of Marketing, Sarah drives and oversees strategy and execution excellence across all marketing channels. She works as part of our team of marketing experts to solve performance challenges, optimize to downstream results, and adapt to the ever-changing digital marketing environment. With 16 years of higher education marketing experience, Sarah understands what it takes to find success for our higher education marketing partners. Sarah is obsessed with data and loves leveraging it thoughtfully to help our partners exceed enrollment goals. Sarah holds a Bachelor of Arts degree from Missouri State University in Communication. When she's not working on improving marketing results for our partners, Sarah enjoys playing dinosaur games with her two young boys, reading trashy mystery novels, and finding new prestige TV shows to become obsessed with. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode, we discuss the critical role of Google Search Console and SEO Gets for establishing a strong online presence and driving business growth. We highlight how these tools enable businesses to track website performance, understand user behavior, and optimize content for search engines like Google and Bing. The discussion also touches upon the importance of consistently updating website content to maintain relevance and leverage the full potential of SEO for long-term impact. Ultimately, the sources underscore that a well-optimized website, integrated with analytics and search console tools, is essential for converting online visibility into tangible business results.FAQsWhat are Google Search Console and SEO Gets, and why are they important for online presence?Google Search Console (formerly Webmaster Tools) and SEO Gets are critical tools for managing and improving a website's visibility in search engine results. Google Search Console is a free tool provided by Google that allows website owners to monitor their site's performance in Google Search, identify issues, and submit sitemaps. SEO Gets (episode coming out soon) is a privately owned platform that offers similar functionalities, with a paid version providing more extensive data and bandwidth for analysis. Both platforms act as a "dashboard" for your online presence, helping you understand how people find your website and track conversions. Connecting your website to these tools is a one-time, foundational step, similar to getting the keys to a house or turning on the lights; it establishes the essential connection for your website to send traffic signals to search engines like Google and Bing. Without these connections, your online content, even social media posts, can be seen as "posting to thin air" because there's no system to track its impact and translate it into actionable data.What is the concept of "content decay" and how can it be prevented or mitigated?"Content decay" refers to the natural decline in the relevance and visibility of an article or blog post over time. A typical blog post has a lifespan of about 24 months in terms of prime visibility. After this period, search engines are less likely to prioritize it in search results unless it's updated. To prevent content decay and maintain relevance, it's essential to regularly refresh or republish articles. This involves updating the "modified date" of the content, which signals to search engines that the information is current. Just as a car's front wheels dictate its direction, the modification date allows an article to "turn left or right" in terms of relevance and continued traffic. Updating content with new statistics, information, or perspectives refreshes its cycle, giving it another 12-24 months of potential leverage and allowing it to continue building traffic and influence.Access to Resources ⬇️Need SEO services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Shoot us a Text.Episode #1069: Trump eyes higher auto tariffs and axes California's EV rules, Google quietly gains ground with Gen Z shoppers, and an AI-generated NBA Finals ad shows how fast, cheap, and creative the future of advertising can be.Show Notes with links:In a high-energy speech, President Trump proposed raising auto tariffs and celebrated a legislative rollback of California's EV mandates — a double-down on his strategy to protect domestic auto manufacturing and consumer choice.Trump suggested raising auto tariffs above the current 25% level to encourage automakers to produce more vehicles domestically.He pointed to GM's $4 billion investment in U.S. plants as a positive result of existing tariff policies.The President signed legislation last week that rolls back California's zero-emissions vehicle mandate, which would have banned new gas car sales by 2035.Dealer and manufacturer groups applauded the repeal, arguing it protects affordability and nationwide regulatory consistency.“Customers don't want the government telling them what kind of car to buy,” said John Bozzella, CEO of the Alliance for Automotive Innovation.Eleven states, led by California, have filed a legal challenge against the repeal, calling it an overreach that undermines state-level emissions standards.Google is making gains with Gen Z shoppers, chipping away at Amazon's dominance in product search. New data shows young consumers are increasingly turning to Google — not just for browsing, but even when they know exactly what they want to buy.Morgan Stanley data shows a rise in 16–24-year-olds using Google for product research, both general and specificAs of March, 30% of Gen Z shoppers who knew what they wanted still started on Google — up from 21% last fall.Meanwhile, Amazon's share dropped from 41% to 34% over the same period.Analysts suggest Google's generative AI tools, like AI Overviews and Google Lens, may be fueling the shift.“The volume of commercial queries on Google Search has increased with the launch of AI Overviews,” said Google's Chief Business Officer Philipp Schindler.An AI-generated ad made in just two days aired during the NBA Finals, showing how creators can now move faster and cheaper than ever before. Using Google's Veo 3 and a lean workflow, one filmmaker delivered a national commercial at a fraction of traditional production costs.AI filmmaker PJ Accetturo produced a 30-second TV spot for betting platform Kalshi in just two days using Veo 3 and Gemini.His process involved AI-assisted scripting, iterative prompt generation, and rapid video output, yielding 15 usable clips from 300–400 generations.The entire production cost came in at roughly $2,000 — a 95% reduction from traditional ad budgets.Editing was done with tools like CapCut and Premiere, allowing fJoin Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

This week in search, we of course covered some Google search ranking volatility. Google Search had serving issues across Google Search, Discover and Google Lens yesterday. Google's Sundar Pichai said AI Mode...

Hätte Google lieber H100 als Mitarbeiter? Wie hängt der "Pentagon Pizza Report" mit Israels Angriff auf den Iran zusammen? Die USA und China pausieren ihren Handelskrieg. Privacy und Datenschutz sind für Meta erneut nur nice-to-have statt essenziell. SpaceX auf Kurs zu einem Unternehmenswert von 2,5 Billionen Dollar bis 2030? OpenAI plant eine strategische Kooperation mit Google und Google Search stirbt als Traffic-Quelle immer schneller. Wer kauft Snap? Unterstütze unseren Podcast und entdecke die Angebote unserer Werbepartner auf ⁠⁠⁠⁠⁠doppelgaenger.io/werbung⁠⁠⁠⁠⁠. Vielen Dank!  Philipp Glöckler und Philipp Klöckner sprechen heute über: (00:00:00) Autoschlüssel (00:03:05) Elon Trump (00:06:05) China Deal (00:07:00) Apple Interview (00:10:45) Meta AI (00:12:45) OpenAI (00:14:35) SpaceX (00:18:05) Slack Daten (00:20:50) Google als Traffic Quelle stirbt immer weiter (00:26:45) Wer kauft Snap Shownotes US-China deal – ft.com Salesforce blockiert KI-Rivalen von der Nutzung von Slack-Daten – theinformation.com Google Abfindungen – wsj.com ARKs erwarteter Unternehmenswert für SpaceX 2030: ~$2,5 Billionen – ark-invest.com Apple Interview – wsj.com OpenAI schließt Cloud-Deal mit Google ab – reuters.com Googles neue KI-Tools dominieren Nachrichten-Websites – wsj.com Snap plant Verkauf von leichten AR-Brillen 2026 – techcrunch.com Elon Musk bedauert Social-Media-Posts über Trump – cnbc.com CoreWeave bietet Rechenkapazität in Googles neuem Cloud-Deal mit OpenAI an – reuters.com Meta AI – x.com Meta AI– techcrunch.com Pentagon Pizza Report – x.com

In this candid episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team peel back the curtain to reveal a more human side of their work and challenges. Instead of diving deep into technical concepts, they reflect on their personal journeys—touching on everything from public speaking nerves to building empathy between developers and SEOs. Through playful banter and thoughtful commentary, they share how communication, context, and curiosity play vital roles in their day-to-day roles, both internally at Google and in the broader web ecosystem. The conversation also explores the evolution of Martin's career, his passion for the web, and how his developer background helps him bridge gaps in technical understanding. The duo navigates the complexities of delivering accurate guidance in public forums, the risk of being taken out of context, and the importance of clear communication across diverse audiences. It's a thoughtful, lighthearted, and occasionally philosophical discussion that reminds listeners that behind the guidance, there are real people striving to make the web better for everyone. Resources:  Episode 93 transcript→https://goo.gle/sotr093-transcript  Chapters: 0:00 – Intro & Setup 1:30 – Life at Google 3:30 – Speaking to Developers 6:30 – Early Speaking Days 10:00 – SEOs vs Devs 14:00 – Should SEOs Code? 19:00 – Context is Everything 23:30 – Clearer SEO Advice 26:30 – Why No Slides 29:00 – Wrap Up Chat Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, Gary Illyes Products Mentioned: Search 

The world is changing faster than ever — are you ready to keep up? In today's episode, I go deep on where I believe technology is heading — and what it really means for business, creators, and human beings. From AI influencers and commoditized creativity to blockchain, IP ownership, and gut instinct, this is one of the most raw, unfiltered breakdowns of the current landscape I've ever done.Whether you're a founder, a marketer, a creator, or just someone trying to figure out where the world's headed, this episode has the juice.I talk about why kindness is still the killer strategy, why most people overestimate tomorrow but underestimate today, and how the ability to move fast — with intuition — is more valuable than ever.We talk about:

Asus Routers have a major back-door issue, Own a ton of Crypto? Look out for that Wrench! Google Search may be disrupted by AI summaries, Google AI did not know what year it was when asked! Laptop charging issue, RAM and HD Updates for older laptop, Microsoft to start offering 3rd party patching via Winget, CISA Alert of Commvault SaaS customers. 8 year old laptop what do I use,

Sundar Pichai is CEO of Google and Alphabet. Thank you for listening ❤ Check out our sponsors: https://lexfridman.com/sponsors/ep471-sc See below for timestamps, transcript, and to give feedback, submit questions, contact Lex, etc. Transcript: https://lexfridman.com/sundar-pichai-transcript CONTACT LEX: Feedback - give feedback to Lex: https://lexfridman.com/survey AMA - submit questions, videos or call-in: https://lexfridman.com/ama Hiring - join our team: https://lexfridman.com/hiring Other - other ways to get in touch: https://lexfridman.com/contact EPISODE LINKS: Sundar's X: https://x.com/sundarpichai Sundar's Instagram: https://instagram.com/sundarpichai Sundar's Blog: https://blog.google/authors/sundar-pichai/ Google Gemini: https://gemini.google.com/ Google's YouTube Channel: https://www.youtube.com/@Google SPONSORS: To support this podcast, check out our sponsors & get discounts: Tax Network USA: Full-service tax firm. Go to https://tnusa.com/lex BetterHelp: Online therapy and counseling. Go to https://betterhelp.com/lex LMNT: Zero-sugar electrolyte drink mix. Go to https://drinkLMNT.com/lex Shopify: Sell stuff online. Go to https://shopify.com/lex AG1: All-in-one daily nutrition drink. Go to https://drinkag1.com/lex OUTLINE: (00:00) - Introduction (00:07) - Sponsors, Comments, and Reflections (07:55) - Growing up in India (14:04) - Advice for young people (15:46) - Styles of leadership (20:07) - Impact of AI in human history (32:17) - Veo 3 and future of video (40:01) - Scaling laws (43:46) - AGI and ASI (50:11) - P(doom) (57:02) - Toughest leadership decisions (1:08:09) - AI mode vs Google Search (1:21:00) - Google Chrome (1:36:30) - Programming (1:43:14) - Android (1:48:27) - Questions for AGI (1:53:42) - Future of humanity (1:57:04) - Demo: Google Beam (2:04:46) - Demo: Google XR Glasses (2:07:31) - Biggest invention in human history PODCAST LINKS: - Podcast Website: https://lexfridman.com/podcast - Apple Podcasts: https://apple.co/2lwqZIr - Spotify: https://spoti.fi/2nEwCF8 - RSS: https://lexfridman.com/feed/podcast/ - Podcast Playlist: https://www.youtube.com/playlist?list=PLrAXtmErZgOdP_8GztsuKi9nrraNbKKp4 - Clips Channel: https://www.youtube.com/lexclips

What really happened inside Google Brain when the “Attention is All You Need” paper was born? In this episode, Aidan Gomez — one of the eight co-authors of the Transformers paper and now CEO of Cohere — reveals the behind-the-scenes story of how a cold email and a lucky administrative mistake landed him at the center of the AI revolution.Aidan shares how a group of researchers, given total academic freedom, accidentally stumbled into one of the most important breakthroughs in AI history — and why the architecture they created still powers everything from ChatGPT to Google Search today.We dig into why synthetic data is now the secret sauce behind the world's best AI models, and how Cohere is using it to build enterprise AI that's more secure, private, and customizable than anything else on the market. Aidan explains why he's not interested in “building God” or chasing AGI hype, and why he believes the real impact of AI will be in making work more productive, not replacing humans.You'll also get a candid look at the realities of building an AI company for the enterprise: from deploying models on-prem and air-gapped for banks and telecoms, to the surprising demand for multimodal and multilingual AI in Japan and Korea, to the practical challenges of helping customers identify and execute on hundreds of use cases.CohereWebsite - https://cohere.comX/Twitter - https://x.com/cohereAidan GomezLinkedIn - https://ca.linkedin.com/in/aidangomezX/Twitter - https://x.com/aidangomezFIRSTMARKWebsite - https://firstmark.comX/Twitter - https://twitter.com/FirstMarkCapMatt Turck (Managing Director)LinkedIn - https://www.linkedin.com/in/turck/X/Twitter - https://twitter.com/mattturck(00:00) Intro (02:00) The Story Behind the Transformers Paper (03:09) How a Cold Email Landed Aidan at Google Brain (10:39) The Initial Reception to the Transformers Breakthrough (11:13) Google's Response to the Transformer Architecture (12:16) The Staying Power of Transformers in AI (13:55) Emerging Alternatives to Transformer Architectures (15:45) The Significance of Reasoning in Modern AI (18:09) The Untapped Potential of Reasoning Models (24:04) Aidan's Path After the Transformers Paper and the Founding of Cohere (25:16) Choosing Enterprise AI Over AGI Labs (26:55) Aidan's Perspective on AGI and Superintelligence (28:37) The Trajectory Toward Human-Level AI (30:58) Transitioning from Researcher to CEO (33:27) Cohere's Product and Platform Architecture (37:16) The Role of Synthetic Data in AI (39:32) Custom vs. General AI Models at Cohere (42:23) The AYA Models and Cohere Labs Explained (44:11) Enterprise Demand for Multimodal AI (49:20) On-Prem vs. Cloud (50:31) Cohere's North Platform (54:25) How Enterprises Identify and Implement AI Use Cases (57:49) The Competitive Edge of Early AI Adoption (01:00:08) Aidan's Concerns About AI and Society (01:01:30) Cohere's Vision for Success in the Next 3–5 Years

Promoted Pin Placements for Demand Gen Campaigns & More Digital Marketing News | Marketing O'Clock Episode 384 This week on Marketing O'Clock: Promoted Pins officially launched on Google Maps through Demand Gen, offering advertisers a new way to boost visibility with location-based placements. Meanwhile, web creators face a harsh reality—there's no way to opt out of Google using your content for AI features unless you opt out of Google Search altogether. Also, Google clarified how Broad Match works alongside AI Overviews, noting that ads may appear above, below, or within the module—but never in more than one position at a time.Visit us at - https://marketingoclock.com/

In this episode, Conor Grennan and Jaeden Schaeffer unpack the major announcements from Google I/O, focusing on the unveiling of the VO3 video generation model and the introduction of AI Mode for search. They explore how these innovations could reshape user experience, influence the competitive dynamics between Google and OpenAI, and elevate the role of trust and functionality in the adoption of AI-powered tools.Chapters00:00 The Excitement of Google IO03:04 Innovations in AI Video Technology05:32 Google's AI Mode and User Engagement08:05 Project Mariner and AI Agents10:17 The Future of Google Search and AI IntegrationAI Applied YouTube Channel: https://www.youtube.com/@AI-Applied-PodcastTry AI Box: ⁠⁠https://AIBox.ai/⁠⁠Conor's AI Course: https://www.ai-mindset.ai/coursesConor's AI Newsletter: https://www.ai-mindset.ai/Jaeden's AI Hustle Community: https://www.skool.com/aihustle/about

In this episode, I'm joined by Phil Evans, the founder of Salon Guru, who specialises in websites and digital marketing for salons. It's been five years since Phil was last on the podcast, and during that time, the digital landscape has evolved significantly, especially when it comes to how Google drives traffic to your salon.We dive deep into understanding Google Search, Google Profiles (formerly Google My Business), and how your salon website plays a vital role in converting online visitors into new clients. Phil shares real-world data and insights from hundreds of salons that will help you see where your new clients are really coming from, and spoiler alert, it's probably not from where you think. Whether you're already getting traffic or want to boost your Google game, this is an episode you won't want to miss.IN THIS EPISODE:[00:00] Intro + What's Coming UpIntroducing the topic, and previewing the upcoming marketing course.[01:31] The 5 Ways Clients Find Your SalonBreaking down the key sources of new clients and why Google is more important than you think.[04:00] Phil Evans on Google Search & ProfilesPhil explains the difference between Google Search and Google Profile, and why both are crucial for your salon's visibility.[15:21] How to Boost Your Google RankingsA deep dive into SEO, Google Rank, and how to dominate search results with the right keywords and content.[34:22] Your Website's Job: ConversionWhy your salon website needs to do more than look good, and how to turn clicks into clients.[44:00] Google Reviews, Ads, and AnalyticsGetting and managing reviews, understanding when ads are worth it, and what metrics to track.Want MORE to help you GROW?

Bad news if you don't care about AI: this week was absolutely chock-full of AI news. First, Nilay, David, and The Verge's Alex Heath talk about the news that OpenAI and Jony Ive are teaming up to build... something. A gadget, for sure, maybe lots of gadgets. We don't know much, but we have a lot of thoughts, and a lot of questions. After that, the hosts talk through all the news at Google I/O, including what's new with Gemini, Google Search, Project Astra, Project Mariner, and the countless other ways Google is putting AI absolutely everywhere. Finally, in the lightning round, we buckle up for another round of Brendan Carr is a Dummy, talk through some late-breaking Apple gadget news, and marvel over the future of conference calls. Further reading: OpenAI is buying Jony Ive's AI hardware company From The Wall Street Journal: What Sam Altman Told OpenAI About the Secret Device He's Making With Jony Ive Details leak about Jony Ive's new ‘screen-free' OpenAI device  Jony Ive says Rabbit and Humane made bad products  The 15 biggest announcements at Google I/O 2025  Google launches AI Mode to everyone in the US, adds more features to AI Overviews Google's 3D video calling tech is finally going to ship this year  Project Astra 2025: Google's universal AI assistant is now smarter and more proactive  Google has a new tool just for making AI videos  Google reveals $250 per month ‘AI Ultra' plan  Google Meet can translate what you say into other languages  Google's Gemini AI is coming to Chrome  Google says its new image AI can actually spell  Google will let you ‘try on' clothes with AI  Google is bringing an ‘Agent Mode' to the Gemini app We tried on Google's prototype AI smart glasses Microsoft CTO Kevin Scott on the birth of the agentic web  Microsoft's plan to fix the web: letting every website run AI search for cheap Google rejected giving publishers more choice to opt out of AI Search  Google is stuffing even more ads into its AI results  Google's Gemini AI is coming to Chrome  Google reveals $250 per month ‘AI Ultra' plan  FCC Chairman Carr seeks to designate NBC equal time issue for hearing FCC approves Verizon's $20 billion merger after it commits to ‘ending' DEI Email us at vergecast@theverge.com or call us at 866-VERGE11, we love hearing from you. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this Market Mondays clip, Rashad Bilal, Troy Millings, and Ian Dunlap dive deep into which companies stand to benefit most from the explosive growth of artificial intelligence and the shifting tech landscape. The trio discusses the latest stock market trends, focusing on the performance of leading tech giants like Nvidia, Microsoft, and Apple, while highlighting why companies such as Broadcom and TSM are catching investors' eyes in the semiconductor sector.Ian shares his perspective on picking resilient investments that deliver returns regardless of macroeconomic headwinds, emphasizing the strength of core holdings, including Microsoft and Nvidia. The conversation expands to explore the possible impact of OpenAI going public sooner than expected, with insights into Microsoft's strategic partnership with OpenAI and what a potential renegotiation might mean for both parties.With real-time anecdotes about how users are shifting from Google Search to AI-powered chatbots like ChatGPT, the hosts explore how the dominance of traditional search is being challenged. They analyze the effects on Google's business model and the rise of new AI competitors like Anthropic, xAI, and Meta, noting the critical role of mobile apps and user experience.The clip also covers recent legal pressures facing Google, including lawsuits that threaten its deal with Apple, and how that could open doors for other AI search providers. Rashad and Troy talk about everyday applications for AI chatbots—from real-time research to graphic design done instantly on mobile.Finally, the hosts speculate on the future of OpenAI, its nonprofit status, and what a public offering could mean for Microsoft, investors, and the competitive landscape as a whole. Will the partnership hold, or will a shakeup trigger new winners in the AI race?Whether you're an investor, tech enthusiast, or just curious about the future of AI, this clip packs valuable insights and analysis on the companies and trends that matter most in today's dynamic market.*Timestamps:* 0:00 - Market trends and tech stocks update 0:50 - Resilient investments in AI: Microsoft, Nvidia, Apple 2:00 - Broadcom, TSM, and semiconductor ETFs 2:20 - Google's search decline and competition from ChatGPT 4:00 - The future of AI-powered search and chatbots 5:40 - OpenAI's direction and Microsoft partnership speculation*Stay informed and maximize your investment strategy with the latest Market Mondays insights! Don't forget to like, comment, and subscribe for more clips breaking down technology, finance, and entrepreneurship.*#MarketMondays #Investing #AIStocks #Nvidia #Microsoft #OpenAI #TechStocks #StockMarket #Apple #Semiconductors #ChatGPT #ArtificialIntelligence #Finance #Business #GrowthStocksOur Sponsors:* Check out NerdWallet: https://www.nerdwallet.comSupport this podcast at — https://redcircle.com/marketmondays/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The remedy phase of one of the antitrust cases against Google wrapped up last week and the judge is expected to issue his decision by August on how the company must address its monopoly in search. One option suggested by the Justice Department: ban Google from paying browsers to make its search engine the default. But Mozilla, the developer of the independent Firefox browser, has opposed this remedy. Marketplace's Meghan McCarty Carino spoke with Laura Chambers, CEO of the Mozilla Corporation, about how the move would be crippling for smaller browsers like theirs.

The remedy phase of one of the antitrust cases against Google wrapped up last week and the judge is expected to issue his decision by August on how the company must address its monopoly in search. One option suggested by the Justice Department: ban Google from paying browsers to make its search engine the default. But Mozilla, the developer of the independent Firefox browser, has opposed this remedy. Marketplace's Meghan McCarty Carino spoke with Laura Chambers, CEO of the Mozilla Corporation, about how the move would be crippling for smaller browsers like theirs.

Watch the full coverage of the live stream on The Emily D Baker YouTube channel: https://youtube.com/live/QZlJIBMCSsMDay 11 of the Karen Read Retrial happened on May 7, 2025. It feels like Deja Vu for Emily because it is her birthday and last year she was covering Day 6 of the first Karen Read trial! The Prosecution's case said it would take 3 weeks and half to present their case and they are more than halfway through, but several key witnesses, such as Former Trooper Michael Proctor, have not yet been called.Trooper Connor Keefe took the stand and displayed physical evidence, including pieces of tail light and a shoe, was shown to the jury. There was an issue with the evidence bag containing tail light pieces being marked as "two pieces" when there were actually three. Defense Attorney David Yanetti had an effective Cross Examination and Keefe tried to distance himself from Former Trooper Proctor or even say that he does good work. Yanetti pointed out that Keefe is a junior detective, and he was the only person who attended John O'Keefe's autopsy. It is usually the Lead Investigator that attends the autopsy and the fact that his partner, Trooper Bukhenik, didn't attend either is also strange. The fact that a fallen officer, John O'Keefe, was not treated with respect is baffling. Jessica Hyde, the Digital Forensics Examiner, took the stand to take about the Cellebrite data of Jen McCabe and John O'Keefe's phone. She talked about the various tools she used to decipher the information and her opinion on the "Hos long to die in cold" Google Search began at 6:23:49am because that is when Apple Suggested Term gave her, "How long does it take to digest food." After that, is when other variations of search happens like "how long ti die in cikd" at 6:23:51am, 6:23:57am, 6:24:18am, & 6:24:47am. Hyde also explained that a browser tab cannot be deleted and that Jen McCabe didn't manually delete any calls from her log. The phone has a limitation that it only stores 200 calls records and from Jan 29 to February 1st, when her phone was imaged, she must have made over 200 calls because the older calls were being erased from the phone in order to store new incoming calls. This is believable because we've heard her make 5 calls in 10 mins when the FBI unexpectedly showed up at her house for questing. Another notable instance is that Jessica Hyde noted in her report that John's phone interaction is at 12:20am but Ian Whiffin's report showed that the phone was locked with a button at 12:32am. In Jessica Hyde's testimony indicated that John O'Keefe's phone did not appear to have been secured in a Faraday bag or placed in airplane mode, as evidenced by the fact that SMS messages and ring notifications were still being received on the phone. This raised concerns about whether the phone was properly handled and secured by law enforcement, as new information could potentially still be added to the device.Special Prosecutor Hank Brennan played a clip from ID Docuseries, April 30, 2024, where Karen Read says, "Jen McCabe- It's me or her. Either I'm going down, Jen, or you are!” The implications of these statements and how the jury might interpret them are considered. The Prosecution can infer that Karen is using Jen as a scapegoat and with more videos he will use at his disposal, make it to where she has no choice to take the stand to clarify her statements.The Prosecution is presenting a stronger case in this retrial compared to the previous trial. However, concerns are raised about upcoming testimonies, such as the accident reconstructionist and medical experts.RESOURCESDay 6 of the first Karen Read Trial -