Podcasts about Google Search

The American healthcare and financial systems can feel deeply broken, but you are not powerless. With healthcare costs skyrocketing and deductibles growing larger every year, many people feel trapped when facing a medical procedure. Clark shares an instructive real-world story from The Washington Post, explaining how price transparency (and lack thereof) impacts your wallet and why price-shopping non-emergency medical procedures is essential for protecting your savings. Clark also addresses the growing wave of financial stress facing millions of households now. As inflation strains budgets and credit card default rates rise, debt collectors are taking consumers to court in record numbers. If you or a loved one are dealing with aggressive debt collectors, Clark walks through your legal rights, how to stop harassing calls, and why getting every agreement in writing is non-negotiable. Plus, Christa shares your #AskClark questions and Clark gives his take. All this and more on the August 31, 2026, episode of The Clark Howard Show. Submit your questions: Ask Clark. Compare Medical Procedure Costs: Segment 1 Ask Clark: Segment 2 Debt Collection Help: Segment 3 Ask Clark: Segment 4 Mentioned on the show: [WPost] His surgery was $23,000. After shopping around, he paid less than $5,000. Americans seeking affordable doctors and medicines abroad — The Conversation Is Medical Tourism Right for You? - Clark Howard 10 Ways To Save Money on Health Care - Clark Howard  Remove my private info from Google Search  /  Results about you Is the Privacy App Permission Slip Worth It? A Review 4 Rules Every Consumer Needs to Know to Fight Back Against Debt Collectors NYT: Debt Collection Suits Rise Sharply. Help for Consumers. How To Send a 'Drop Dead' Letter to a Collection Agency 6 Things To Know Before Contacting the National Foundation for Credit Counseling How To Find and Choose a Financial Advisor - Clark Howard What Is Umbrella Insurance and Do You Need It? - Clark Howard Best Free Password Managers: 10 Top Picks - Clark Howard How To Create and Use Passkeys - Clark Howard Clark.com resources: Episode transcripts Community.Clark.com  /  Ask Clark Clark.com daily money newsletter Consumer Action Center Free Helpline: 636-492-5275 Learn more about your ad choices. Visit megaphone.fm/adchoices

Bobby Kerr, founder of LOC8 My Business, reveals why Google Business Profiles are becoming one of the most powerful, and overlooked, marketing tools for real estate agents. Bobby explains how hyper-local content, strategic reviews, and geographic keywords can help agents stand out in Google Search and Maps while increasing their chances of being recommended by AI platforms like ChatGPT and Gemini. Bobby also shares five practical tips for getting better reviews and turning your Google Business Profile into a powerful source of visibility, credibility, and leads. If you'd prefer to watch this interview, click here to view on YouTube! Bobby Kerr can be reached at 239.268.3852 and info@loc8mybiz.com. This episode is brought to you by RealGeeks and Courted.io.

Discover entrepreneurship, innovation, business growth, scaling, and intellectual property strategies from successful founders and industry leaders. Richard Gearhart and Elizabeth Gearhart, co-hosts of the Passage to Profit Show interview Dr. John La Puma board-certified physician and two-time New York Times bestselling author, Michael Greenberg from 3rd Brain Digital Operations and Bill Treloar from Rank Magic. What if your exhaustion, brain fog, poor sleep and lack of focus aren't simply caused by stress—but by spending too much time indoors? Dr. John La Puma, board-certified physician, professionally trained chef, regenerative organic farmer and two-time New York Times bestselling author, explains the science behind his 17-minute outdoor prescription and why morning light, fresh air, movement and time away from screens can influence circadian biology, sleep, focus, burnout and productivity. He also reveals how indoor air quality, digital overload and nighttime light may be affecting entrepreneurs and employees—and why simply stepping outside could be one of the easiest ways to improve how your brain and body perform. Read more at: https://www.drjohnlapuma.com/ Can AI really fix business chaos? Michael Greenberg, founder of 3rd Brain Digital Operations explains why the answer starts with getting your business organized before you automate anything. He shares practical strategies for documenting processes, organizing data, breaking complex workflows into manageable steps, and using AI to automate everything from customer quotes to everyday operations. Discover how becoming “AI ready” can create consistency, clarity, capacity and ultimately help businesses improve their bottom line and accelerate growth. Read more at: https://www.3rdbrain.co/ How do you get your business found on Google—and increasingly, by AI search? Bill Treloar, founder of Rank Magic shares practical SEO strategies that help businesses improve visibility, including keyword research, topical website structure, backlinks, online reviews, consistent business listings, and authentic customer content. He also explains why outdated tactics like keyword stuffing and duplicate location pages no longer work, and what entrepreneurs should know about optimizing their websites for Google and AI-powered search. Read more at: https://www.rankmagic.com/ Whether you're a seasoned entrepreneur, startup founder, inventor, or small business owner, the Passage to Profit Show is a leading podcast for insights on entrepreneurship, innovation, intellectual property and business strategy. Hosted by Richard Gearhart and Elizabeth Gearhart, the show features industry leaders, investors, and founders who share real-world lessons on scaling companies, protecting ideas, building generational wealth, and navigating today's evolving business landscape. Visit https://passagetoprofitshow.com/ for the latest episodes, expert interviews, and resources designed to help you grow, protect, and profit from your ideas. Chapters (00:00:00) - Passage to Profit: How to Get Out of Fear(00:00:57) - What's the One Thing That Everyone Should Know How To Do Before(00:02:04) - Food That You Hated As a Kid(00:02:45) - Top Digital Stars(00:03:52) - Decisions That Changed the Direction of Your Career(00:07:08) - What was the One Decision That Changed Your Life?(00:08:32) - What Have You Changed As a Professional?(00:10:01) - Why 17 Minutes a Day Outside Is So Important for Your Sleep(00:18:52) - How to Reset Your Brain with a Little Eco Medicine(00:21:01) - Car Shield(00:22:00) - Health Insurance: Better Coverage at a Cheaper Price(00:23:08) - Burnout and the Right Time to Work(00:29:40) - Waking Up Early: Better Sleep Time(00:31:07) - Real AI Use Cases Business Owners Roundtable(00:32:15) - Six Ways That You're Using AI(00:35:48) - Will AI Take Over the Universe?(00:36:42) - Real AI Use Cases Business Owners Roundtable(00:37:09) - Debt Relief Hotline(00:39:34) - Copyright & Trademark News(00:42:45) - Can You Automate Chaos? With AI?(00:43:37) - Should Businesses Automate Their Processes?(00:50:54) - Claude Code vs. OpenAI: What's The Difference?(00:53:02) - Adopt AI Processes in 2020(00:54:07) - Passage to Profit with Richard and Elizabeth Gearhart(00:55:36) - How Do You Rank in Google Search?(01:00:58) - How to Get Your Business Searched by Google's AI Agents(01:06:01) - Car Shield(01:07:05) - Old Things That Will Never Change(01:08:10) - Secrets of the Entrepreneurial Mind(01:09:36) - How to Build a Business on a Weak Side(01:10:50) - Passage to Profit: How to Build a Niche

This week on Marketing O'Clock: Google Search will be releasing its /goto parameters. Google says it's rolling this out to protect its services and users from different forms of abuse. Plus, it seems Google's testing a new Alpha setting in Google Ads accounts. Visit us at - https://marketingoclock.com/

Darcy Sullivan is the owner of Propel Marketing & Design and host of The Clinic Marketing Podcast. She and her team help healthcare clinics improve their visibility in Google Search, Google Maps, and AI-powered search, while also providing professional website design and strategic website content that converts visitors into patients. For more than a decade, Propel has helped chiropractors, physical therapists, acupuncturists, and other clinic owners grow through local SEO, Google Business Profile optimization, and websites built to attract more qualified patients. She joins Bobby Maybee DC of Forward Thinking Chiropractic and Chiropractic Success Academy for an SEO showdown!

Struggling to scale your ads? Spending more won't fix the problem. Let's figure out why your growth strategies are not working. Talk to us at https://www.tiereleven.com/apply You've hired agency after agency, and no matter what they try, you can't scale your Google Ads. You don't have a Google problem. It's a creative strategy problem. Until you fix demand creation, no amount of campaign optimization is going to get you unstuck.In this episode, I break down a real client situation: a 14-year-old B2B SaaS company spending upwards of $200K a month on Google Search with no good answer for why growth has stalled. I'll walk you through why Google is a demand-capture platform, not a demand-creation one, and why 80% of any market lives in what I call the "zone of indifference." We also look at why the real fix lives in creative strategy on Meta, programmatic, and connected TV, not another Google audit. If your cost of acquiring new customers keeps climbing no matter what you spend, this one's for you.In this episode:- Why Google Search has a demand capture ceiling- The difference between demand capture and demand creation channels - Why branded search clicks cost 10-20x less than non-branded keywords - The "zone of indifference" and why it's 80% of your market - Why the agency rotation trap makes Google Ads more expensive- Why hook rate and hold rate matter more than landing page optimization - The B2B creative mistake of writing ads for users instead of buyers - How messaging extraction uncovers what decision-makers care about - Three questions to ask your agency if your Google spend has stalledMentioned in the Episode: Case Study on Optimizing Ad Spend: https://perpetualtraffic.com/podcast/episode-801-from-2-5m-to-4m-a-month-ad-spend-barely-changed-heres-why/ Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suiteJoin Ralph Burns and John Moran every Friday for The Ad Lab Live: https://www.youtube.com/@Tier11/streams Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/

Someone Googled your name this week - and whatever came up was your entire first impression. Did your LinkedIn profile hold up its end of the deal? In this episode, Karen walks you through the exact incognito-browser test she uses to see what the internet says about her, and shows you why your LinkedIn profile - not your latest post - is the single biggest lever for controlling what people find when they search your name. Key Takeaways You can't delete the internet, but you can outrank it - and LinkedIn is your fastest, free tool for doing it. Your privacy setting is a revenue setting: if your LinkedIn public visibility is off, turn it on today. The first 30–40 characters of your headline are your billboard on Google. Write them for a real person, not a keyword filter. Your About section works like a Google meta description - open with what you do for people, not your résumé. Recommendations are other people's praise, indexed and working for you 24/7 - turn that toggle on too. Hit follow so you don't miss next week's episode on what to do after someone lands on your borrowed stage. And if this helped, share it with a woman in your circle who still Googles herself and gets nervous about what she'll find.   Resources Mentioned In The Episode: Borrow the Stage Masterclass: Free on-demand training on building your speaker kit and using LinkedIn to book stages Visibility Salon: Karen's membership community, home of the Borrow of the Stage initiative LinkedIn for Women Community: Karen's free Facebook group where listeners post their weekly 20-minute windows for accountability. Work with Karen: Book a call to talk through your own visibility strategy.   Magical Quotes From The Episode: "She is not a stranger. She is not a cold lead. She already knows you're good at what you do — and that's the most expensive thing to build." "Your network is not cold. It's sleeping." "The silence is something loud in your head — not hers."   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

How long does it take to be successful in Google Ads? Today Chris Schaeffer discusses the major number and the one factor that can either slow that process down or speed it up. Reaching success in Google is not guaranteed but with this simple rule you will have a better chance at success!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

We're back for another edition of Privacy Tips. This week, we read more from How to Protect Yourself From Fascists & Weirdos (BJ's version of the upcoming book) and explain, briefly, what you can use instead of Google's increasingly inferior search results, and why the Electronic Frontier Foundation's Privacy Badger is something to share with your friends and family. 

Google Search is dying: what comes next is worse Learn more about your ad choices. Visit megaphone.fm/adchoices

0:11 - QR Calgary is the new home of the Calgary Flames! 8:45 - We take your calls and texts on the Calgary Flames. 14:52 - Canada's military is preparing for the drone wars. 27:07 - The new foreign interference law is a good start. Will it work? 40:42 - Resources for families in crisis over missing autistic children. 53:30 - We take your calls and texts on Parker. 59:50 - Google Search is dying: what comes next is worse. Learn more about your ad choices. Visit megaphone.fm/adchoices

Google Business Profile is becoming one of the most important assets a garage door company can own, and the competition for local visibility is getting more aggressive. In this episode of Torsion Talk, Ryan explains why GBP is moving to the center of Google Search, AI Overviews, advertising, Maps, and AI-powered recommendations—and what local garage door businesses need to do now to protect their market share.Ryan breaks down why Google Business Profile leads remain some of the highest-quality opportunities in home services, how easily profiles can be suspended, and why understanding both Google's published guidelines and the realities of local search has become essential for business owners.The bigger conversation is about competition. National brands, private equity-backed companies, scammers, and aggressive multi-location operators are expanding their digital footprints quickly. Ryan explains why a local company relying on a single Google Business Profile may eventually struggle to compete against businesses building dozens or even hundreds of local signals across multiple markets.This episode dives into why multi-location strategy is becoming critical for garage door companies that want to grow, how reviews influence trust and AI recommendations, and why generating consistent, detailed customer reviews should become a major priority. Ryan also discusses the growing importance of online “signals”—mentions, awards, press, social media, locations, and personal branding—that help Google and AI platforms connect your company with authority and trust.As ChatGPT, Google AI, Gemini, and other large language models increasingly influence how homeowners choose service providers, being mentioned and trusted across the web may become just as important as traditional backlinks and keyword rankings.Ryan also explains why business owners should begin strengthening their personal brands and connecting those brands to their companies, creating another layer of authority that AI can recognize.If you own a garage door company or home service business, this episode is a wake-up call. Local search is changing, competition is accelerating, and the companies that understand Google Business Profile, multi-location SEO, reviews, reputation, and AI visibility will have a major advantage.The race for local relevance is already underway. The question is whether your company is building its digital footprint fast enough to compete.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

You've got the reels going. The posts are consistent. You know your engagement, your saves, your reach. And you can tell me exactly how Instagram is performing.But can you tell me how you're performing on Google?Most salon owners can't, and that's the gap this episode is about.In this episode:Why late summer is your last real runway to set up the rest of the year, and what happens if you let it slide into SeptemberThe Google Search Console update from July that connects Instagram directly to Google Search and Google Discover, and why it's one of the biggest shifts for salon visibility in a long timeWhy Instagram is a piece of your salon business ecosystem, not your whole marketing strategy, and what the data actually shows about how new clients searchWhat "Platform Properties" is, which platforms are supported (Instagram, TikTok, YouTube, X), and what it means that Facebook isn't included yetWhat to actually do with this update: making your posts SEO keyword rich so your content has a shot at showing up in SearchThe Monday Club: Business education, community, and tools to build a salon that runs like a real business, including a live SEO workshop this month and a Google Search Console deep-dive coming in September. Learn more: https://www.lexilomax.com/monday-club

Une édition largement consacrée à l'intelligence artificielle avec Jérôme Colombain. Au programme, les récents incidents impliquant des agents IA lors de tests de cybersécurité, la réaction de Washington et les nouvelles mesures envisagées pour mieux encadrer les modèles les plus avancés. On revient aussi sur les fausses alertes de sécurité générées par IA chez Apple, les nouveautés de Google Maps et les débats entourant les résumés IA dans Google Search. Enfin, on partage nos expériences avec les avatars vidéo générés par IA et une étude surprenante montrant que, dans certaines conditions expérimentales, des lecteurs ont préféré des nouvelles produites par IA à celles écrites par des humains.

Google Ads and Local Services Ads are undergoing some of their biggest changes yet—and pest control companies are directly in the path of those changes.Beginning in August 2026, Google is starting the migration of Local Services Ads into the Google Ads platform, with pest control included among the first U.S. home-service industries affected. At the same time, AI Max and Google's increasingly AI-driven approach to Search are changing how advertisers reach potential customers.But there's another side to this conversation that may be even more important:What happens after Google generates the lead?On this episode of The Pest Control Marketing Domination Podcast, Casey Lewis of Rhino Pest Control Marketing discusses both sides of the equation—how Google is changing the way pest control leads are generated and why pest control companies need to dramatically improve the way those opportunities are handled once the phone rings.Far too many pest control companies still depend on the one-call sale.A potential customer calls and says:"I'm calling around.""I need to talk to my wife.""That's more than I expected.""Thank you. I'll call you back."And that's where the sales process ends.In some companies, the CSR doesn't even get the caller's name before hanging up.Casey explains why statements like "I'm just price shopping" are often a smokescreen for the customer's real objection—and why CSRs need to learn how to uncover what's actually preventing the customer from scheduling.Instead of simply accepting "I'll call you back," what would happen if your CSR asked:"What would it take to get you scheduled for treatment so we can eliminate the problem you're having?"That's where the real conversation begins.Casey also discusses why CRM, automated follow-up, lead tracking, and sales training are becoming increasingly important as Google moves deeper into AI-powered advertising.Because generating more leads isn't necessarily the answer.If you're paying Google to generate opportunities but your company isn't capturing their information, tracking them, following up, and measuring how many ultimately become paying customers, you may not have a lead-generation problem—you may have a conversion problem.In this episode, you'll discover:• What's changing with Google Local Services Ads beginning in August 2026• Why pest control is among the industries affected by Google's initial LSA migration• How AI Max is changing traditional Google Search campaigns• Why Google is moving toward more automation and AI-driven optimization• What pest control companies should be doing now to prepare• Why "price shopping" isn't always the real objection• The question your CSRs should be asking before letting a prospect walk away• Why every legitimate caller should become a trackable opportunity in your CRM• How automated follow-up can recover opportunities that didn't book on the first call• Why pest control owners should measure leads all the way through booked jobs and revenue• How CSR training and CRM data can become a competitive advantage in the new AI-driven advertising environmentGoogle can use all the AI in the world to find someone with an ant, roach, rodent or termite problem—but Google can't make your CSR close the sale.That's still your responsibility.If you're a pest control owner who wants to understand where Google advertising is heading—and how to make sure you're actually converting the opportunities you're already paying for—this is an episode you don't want to miss.Casey LewisRhino Pest Control MarketingRhino Digital Media, Inc.Website: RhinoPros.comPest Control Marketing: RhinoPestControlMarketing.comEmail: casey@rhinopros.comPhone: (925) 464-8383Strategy Call: RhinoPros.com/contact/Podcast: RhinoPros.com/podcast/YouTube: @RhinoPestControlMarketingFacebook: Rhino Pest Control MarketingLinkedIn: Casey Lewis

Les incidents impliquant des agents IA se multiplient • Washington veut renforcer la surveillance des modèles les plus puissants • Le futur ChatGPT résout des problèmes mathématiques inédits • Google intègre Gemini dans Maps • Les résumés IA de Google Search énervent les internautes français • Les lecteurs préfèrent les livres écrits par IA.Avec Bruno Guglielminetti (Mon Carnet)Les agents IA franchissent la ligne rougeLes incidents impliquant des modèles d'OpenAI, Anthropic et Meta se multiplient après plusieurs expérimentations ayant débouché sur de véritables tentatives d'intrusion informatique. Nous revenons sur ces cas spectaculaires rendus possibles par des défauts de sécurité au niveau d'un opérateur tiers. Washington veut encadrer les modèles les plus puissantsFace à la multiplication des incidents, l'administration américaine prépare un renforcement des contrôles sur les modèles d'IA les plus avancés. Les laboratoires devront fournir davantage d'informations techniques avant le déploiement de leurs modèles, tandis que les solutions ouvertes pourraient bénéficier d'un traitement différent.Un nouveau modèle d'OpenAI résout des problèmes mathématiques insolublesLe futur modèle Astra d'OpenAI serait capable de résoudre plusieurs problèmes mathématiques réputés insolubles depuis des décennies. Une démonstration qui illustre les progrès spectaculaires des modèles spécialisés et relance le débat sur leur impact pour la recherche scientifique.Microsoft mise sur le « Zero Trust » pour sécuriser l'IAMicrosoft propose une nouvelle approche de confinement inspirée du modèle de cybersécurité « Zero Trust ». L'objectif est de limiter les risques liés aux agents autonomes en considérant chaque interaction comme potentiellement suspecte.Apple débordé par les faux signalements générés par l'IALa plateforme de chasse aux bugs d'Apple a été saturée par des milliers de signalements erronés produits par des IA spécialisées en cybersécurité. L'entreprise a dû instaurer des quotas afin de préserver le travail des équipes humaines chargées de vérifier chaque alerte.Google Earth retire une fonction IA détournéeUne nouvelle fonction de génération visuelle dans Google Earth a rapidement été utilisée pour fabriquer de fausses scènes de guerre, de catastrophes ou de crises humanitaires. Google l'a retirée en urgence afin de limiter les risques de désinformation.Google Maps accueille un véritable agent IADans plus de 160 pays, Google Maps intègre désormais un agent conversationnel capable de rechercher un restaurant, réserver une table ou réaliser diverses actions à la voix pendant la navigation. Une évolution qui rapproche l'assistant IA de véritables capacités d'action.Les médias veulent dissuader d'utiliser les résumés IA de Google Le déploiement des réponses générées par IA dans Google Search provoque une vive réaction chez certains médias, qui expliquent comment désactiver cette fonctionnalité. Influencés, les internautes réagissent négativement à cette innovation. Les lecteurs préfèrent les histoires écrites par IAUne étude surprenante révèle que les lecteurs trouvent les nouvelles générées sont plus facile à lire. Les lecteurs ont un à priori favorable pour les auteurs humains mais en réalité ils plébiscitent les écrits par IA lors d'un test à l'aveugle. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

In this episode, Ray Cochrane digs into Anthropic’s admission that Claude models reached real systems during sandboxed safety tests. He also covers OpenAI’s Astra model cracking ten decade-old math problems, DeepMind open-sourcing its WeatherNext cyclone forecaster, and Europe’s brutal fire season. Finally, he wraps with the MacBook Neo sweeping K-12 schools, WhatsApp calling in the browser, and the troubled rescue of NASA’s Swift observatory. – Want to start a podcast? It’s easy to get started! Sign up at Blubrry – Thinking of buying a Starlink? Use my link to support the show. Subscribe to the Newsletter. Email Ray if you want to get in touch! Like and Follow Geek News Central’s Facebook Page. Support my Show Sponsor: Best Godaddy Promo Codes Get 1Password Full Summary Cochrane opens with a personal update. He just got back from a trip home to O’ahu, where he helped his mom with projects around the house, caught up with friends, and finally rode the island’s new rail line ahead of its phase-two extension to downtown. Also in the pipeline, a September trip to Michigan is coming up, and he is closing out three years at Oregon’s Finest to focus on Blubrry and the show. Then he turns to the featured story. Capture the Real Flag: Claude Reached Real Systems During Anthropic’s Safety Tests Cochrane’s featured story comes from Anthropic’s own investigation. A misconfiguration left evaluation machines connected to the live internet during capture-the-flag safety tests, and Claude models reached real production systems in three incidents across 141,006 reviewed runs. One model extracted working credentials and entered a real company’s database, another published a malicious package to PyPI for about an hour, and the newest model recognized the environment was real and walked away from the flag. Notably, Anthropic found no evidence of models pursuing goals of their own. The models did what their evaluations asked. The review began after OpenAI disclosed that its own models escaped an isolated test environment. Cochrane praises the transparency of the postmortem. However, he argues the incidents signal an industry-wide gap: evaluation infrastructure needs the same security rigor as production systems, and he hopes every lab takes the hint. Sponsor: GoDaddy Economy hosting $6.99/month, WordPress hosting $12.99/month, domains $11.99. Website builder trial available. Use codes at geeknewscentral.com/godaddy to support the show. An OpenAI Model Cracks Ten Open Math Problems OpenAI says an internal model called Astra produced ten new results on open problems in mathematics and theoretical computer science, each stuck for at least a decade. The wins range from sphere packing to a lattice problem behind post-quantum cryptography, plus two entries from Paul Erdős’s famous problem list. None are peer-reviewed yet, but every proof carries a machine-checked Lean 4 certificate. Cochrane finds the results impressive precisely because they reach past what humans could derive quickly, though OpenAI has not said how much human steering was involved. Scientists With LLMs Will “Do More, Less Well” Next, Nature’s news desk covered a modeling study predicting that scientists who adopt LLM tools will “do more, less well.” The team, which includes University of Washington biologist Carl Bergstrom, used optimal foraging theory to model researchers under publish-or-perish incentives. Faster AI-assisted work pushes them toward fresh projects instead of follow-up experiments and extra analysis. Cochrane relates from his own research: heavy LLM assistance can mean understanding the work less, which makes digging into the whys much harder. Intel’s Chip-Stitching Hub in New Mexico Intel’s newsroom showcased Fab 9 in Rio Rancho, New Mexico, its U.S. hub for advanced packaging. Since single chips max out at the reticle limit, Intel stitches specialized chiplets together with Foveros stacking and EMIB silicon bridges until they act like one huge processor. Packages already reach eight times that single-chip ceiling, with twelve times targeted by 2028. Cochrane muses about a future where consumers simply snap extra compute onto a board. Gemini Robotics ER 2 Is a Brain for Robots DeepMind released Gemini Robotics ER 2, its most capable embodied reasoning model. The system chats with humans, plans multi-step tasks, and hands motor control to whatever vision-language-action model a robot runs. Moreover, it calls tools like Google Search mid-task and plans its next move while its hands keep working. Demos show it orchestrating Boston Dynamics’ Spot and Apptronik’s Apollo 2, and developers can use it now through the Gemini API. DeepMind Open-Sources Its Cyclone Forecaster Staying with DeepMind, the new WeatherNext Cyclones model adds more than a full day of extra warning on a storm’s track, intensity, and wind structure. It ran live with the National Hurricane Center during the 2025 season, helping forecasters spot Hurricane Melissa’s rapid intensification before its Jamaica landfall. Best of all, DeepMind open-sourced the code and model weights for research and commercial use alike. Cochrane, a longtime fan of the lab, calls the public release a huge service. Climate Change Supercharges Europe’s Disasters Eos rounded up how climate change is supercharging Europe’s heat, drought, and wildfires. Southwestern France has burned through about 287,000 acres this year, and roughly 330,000 people across France and Spain fled their homes in one of Europe’s largest evacuations since World War II. France also recorded more than 5,700 excess heat deaths in under three weeks. Meanwhile, a Bordeaux-region blaze spawned a pyrocumulonimbus fire cloud, and Cochrane notes that hearing “unprecedented” every year is starting to create a precedent. Ten Years of WILDLABS and Arm Arm is celebrating ten years of backing WILDLABS, a network connecting more than 16,000 conservationists across 180 countries. The goal was never to invent new conservation technology. Instead, it closes the information gap so tools and lessons get shared openly. Cochrane highlights a team using miniaturized GPS tags to track migrating bats, and says the project bears the heart of open source. FarmBeats Brings AI to Ag Classrooms Microsoft and the National FFA Organization expanded FarmBeats for Students nationally. The program teaches future farmers with smart soil sensors, data science, and AI, mirroring how real farms automate tractors and deploy drones against pests. At launch, 185 middle and high schools received free classroom kits. Interested families can grab a kit for $35, and the Microsoft Learn training is free. MacBook Neo Pulls Schools Off Chromebooks Apple’s earnings call revealed the MacBook Neo displacing Chromebooks and Windows machines in K-12. Close to half of the Neo’s large U.S. education purchases last quarter replaced competing fleets, including 25,000 students in Pinellas County, Florida. Cochrane sees the first truly affordable Apple laptop finally competing where Chromebooks have lived for a decade. He expects Apple to keep taking K-12 share from Google and Microsoft. Apple Upgrade Turns iPhones Into a Lease Apple also launched Apple Upgrade, a hardware leasing program backed by Klarna. iPhones start at $17.99 per month with 12- to 36-month terms by device, and lease-end options let you upgrade, buy out, or walk away. However, entry-level hardware like the base iPhone 16 and Mac mini is excluded, and enrollment requires a Klarna account and a soft credit check. Cochrane admits he has never been a leasing fan, having once bought his phone outright with tip money, but he expects plenty of takers. WhatsApp Calling Comes to the Browser Meta brought calling to WhatsApp Web, no app download required. Browser calls keep end-to-end encryption and add screen sharing, a dedicated Calls tab, waiting rooms for group links, and automatic HD video. Additionally, group calls now transfer between devices mid-call, and a Drown Out the Noise feature suppresses background racket. Everything rolls out gradually over the coming weeks. July’s Gemini Drop July’s Gemini Drop adds voice control on macOS, letting users dictate and transform text in any active window. Gemini Spark, the always-on assistant, expands nearly worldwide, except the EEA, UK, Switzerland, and Nigeria. New Gemini 3.6 Flash and 3.5 Flash-Lite models arrive alongside avatar-based image personalization and app hookups for Dropbox, Zillow Rentals, and Viator. The Rescue Satellite That Needs Rescuing Katalyst Space Technologies’ LINK spacecraft, launched to boost NASA’s sinking Swift observatory, began tumbling in late July. Two of its three reaction wheels failed and its cold-gas thrusters degraded, so engineers used an electric xenon thruster to cut the spin from nine degrees per second to about 1.5. CEO Ghonhee Lee says a capture attempt is “very much in the cards,” with rendezvous in late August at the earliest. Cochrane wonders what happens if the window closes, and he promises to keep listeners updated. Curiosity Finds a Honeycomb Valley on Mars Finally, Curiosity rolled into a Martian valley nicknamed Valle Grande and found a honeycomb landscape. Polygonal fractures just inches wide stretch in every direction and climb a butte named Miraflores. Project scientist Ashwin Vasavada says the “sea of polygons took our breath away.” The rover just passed fourteen years on Mars, and scientists suspect ancient warming and cooling cycles fractured the ground. Cochrane wraps with housekeeping: become a GNC Insider at geeknewscentral.com/insider, email geeknews@gmail.com, subscribe to the newsletter, and grab a modern podcast app at podcastapps.com (he uses Pocket Casts himself). He signs off until Monday’s show. The post Capture The Real Flag #1871 appeared first on Geek News Central.

If your content doesn't stop the scroll, it's not because your packing-orders Reel lost to a better one. It lost to the four hundred similar versions that came before it, which had already taught her that packing videos contain nothing new. When content lands flat, the instinct is to assume it wasn't good enough, and the remedy that follows is usually more of the same, done more carefully. But a woman scrolling isn't evaluating your content. She's pattern-matching at enormous speed, and the only question her brain is answering is whether she's seen this shape before. The same standard now applies on a second front, for entirely different reasons. A retrieval system won't cite your page if it can already get the same thing elsewhere, and Google's first official guide to generative AI search says so about as plainly as Google says anything. In this episode Cath unpacks why posting more consistently so often changes nothing, what Google actually said about non-commodity content, why the claim circulating about AI-generated content isn't quite right, and the one input that can be neither generated nor copied. In this episode Why "post more consistently" so often changes nothing What Google actually said about non-commodity content, and what it didn't say about AI The difference between a founder bio and an origin catalyst Why most brands tell the wrong story entirely The myths you can stop worrying about: llms.txt, chunking, structured data The single question to run every piece of content through before you publish Links Google Search Central, Optimizing your website for generative AI features on Google Search: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide Book a Brand Growth Strategy Session: productpreneurmarketing.com/lets-talk  

On this episode of The Pirate Street Journal on Chistopher Lochhead: Follow Your Different, the trio tackled three major business stories that mainstream financial media fumbled. From Google’s record-breaking quarter to AI disrupting the legal industry and a historic merger of black-owned banks, the conversation offered a perspective that most financial journalists simply miss because they focus on companies rather than market categories. This is just one of the topics that Pirates Christopher Lochhead, Eddie Yoon and Bri Clark discuss on this episode of Pirate Street Journal. Each week, the Category Pirates pick three headlines worth paying attention to and break down the category underneath. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Google’s Negative Free Cash Flow Is Not the Story You Think It Is Google’s parent company, Alphabet, posted second-quarter revenue of $119.8 billion, up 24% year over year. Cloud revenue surged 82%, net income jumped nearly 300% to $112 billion, and the cloud backlog hit $514 billion. By nearly every rational business measure, this was a historic performance. Yet the stock fell because free cash flow turned negative for the first time in company history, prompting the Wall Street Journal to run a dramatic chart they called “Alphabet’s cash flow falling off a cliff.” What the Journal conveniently left out is that Alphabet is sitting on $242 billion in cash and marketable securities. The negative free cash flow is the direct result of Google doubling its capital expenditures to $44.9 billion in a single quarter, raising its full-year CapEx guidance past $200 billion. This is not a company bleeding out. This is a company making one of the largest strategic bets in the history of technology.   Google Is Quietly Achieving Something That Almost Never Happens For the first time in recent memory, Google Cloud’s incremental revenue growth in absolute dollar terms outpaced Google Search. Cloud added $11 billion in incremental revenue during the quarter while Search added $8.3 billion. Search is still a monster business, still growing, still one of the greatest category king positions ever built on the internet. But Cloud has crossed a threshold that very few people are talking about seriously enough. This is extraordinary because history shows that dominant category kings almost never successfully pioneer into a new category at scale. Google is refuting the Innovator’s Dilemma in real time, alongside Microsoft. Both companies are investing in AI infrastructure at a pace that reflects how massive the category potential truly is. The aggregate CapEx guidance for the Mag Seven this year sits between $700 and $750 billion, and that arms race exists because the stakes are unlike anything the technology industry has ever seen before.   Google’s Sleeper Advantage Could Define the Next Era of Consumer Technology Beyond the financial results, Google holds a strategic position that most analysts overlook entirely. The company that successfully builds a mega consumer AI agent, one that aggregates your email, calendar, messages, social activity, and daily life into a single intelligent interface, will own what Christopher calls the experience layer of AI. Google, with Gmail, Google Calendar, and its vast suite of personal productivity tools, is one of only two companies genuinely positioned to build that product. Apple is the other. What gives Google an additional edge that even Apple cannot easily replicate is YouTube. YouTube functions as the world’s largest knowledge repository, a platform where human expertise, creativity, and information accumulate at an unimaginable scale. The moment Google’s Gemini AI can perform deep inference learning on YouTube’s content library, the competitive moat becomes extraordinarily difficult to cross. Paired with the return of co-founder Sergey Brin and a CEO who appears to be operating in genuine partnership with the company’s founding vision, Google is not a company in decline. It is a company in transformation, and that is a very different thing entirely. To hear about all the topics in this week's The Pirate Street Journal, download and listen to this episode. You can also read more Pirate Street Journal entries in the Category Pirates newsletter.   We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, X (formerly Twitter), LinkedIn, and subscribe on Apple Podcast / Spotify!  

Your next new patient is probably searching online right now. The real question is whether they'll find your clinic or someone else's. In this Chiropractic Deep Dive, Dr. Noel Lloyd and digital marketing expert Nick Fischer break down the systems every chiropractic practice needs to improve online visibility, dominate local search, and prepare for the next evolution of AI-powered patient acquisition. In This Episode You'll Learn: Why relevancy, distance, and prominence determine your Google rankings The difference between Google PPC ads and Local Service Ads (LSAs) How to stop wasting advertising dollars with smarter campaign strategies Why Google reviews and review velocity matter more than ever How to optimize your Google Business Profile to increase visibility The biggest mistakes chiropractors make with their websites How condition-specific pages generate more qualified patient traffic Why AI search is changing how patients find and book chiropractors The content multiplier strategy that helps you create more marketing with less work Practical action steps you can implement to grow your practice online Resources Mentioned: ➡️ Learn more about Chiro Basix for chiropractic digital marketing solutions: https://chirobasix.com/ ➡️ Schedule a complimentary strategy call with Dr. George Birnbach to build a customized growth plan for your practice: https://myfivestar.com/book-consultation/ ➡️ Join us live at our upcoming New Patient Edge and Win Win Associates events in Dallas, Texas, on November 14–15, to learn proven systems for attracting more new patients and building a scalable chiropractic practice: https://myfivestar.com/events/win-win-associates-new-patient-generation/ Subscribe If you enjoyed this episode, be sure to subscribe to the Successful Chiro Podcast so you never miss practical strategies to grow your chiropractic practice. ⭐ If this episode was valuable, we'd appreciate it if you left a review—it helps more chiropractors discover the show. Note: This podcast episode was created using AI-generated voices to help deliver Five Star Management's educational content.

Home service marketing strategy isn't one-size-fits-all. In this Owned and Operated compilation, John Wilson sits down with Lisa Appleby and Ethan Wright of Service Scalers to break down the marketing systems, lead generation strategies, SEO, Google Ads, Local Services Ads, reviews, AI, and growth playbooks that help contractors scale from $1M to $10M+.Whether you own an HVAC, plumbing, electrical, roofing, or other home service business, this episode explains where your next marketing dollar should go, how to generate higher-quality leads, improve conversion rates, and build a marketing engine that scales with your company.In This Episode The marketing roadmap from $1M to $10M in revenue  Where to invest your next marketing dollar  When to use Local Services Ads, PPC, SEO, and aggregators  Why speed-to-lead dramatically increases booked jobs  How online reviews impact rankings and revenue  The biggest marketing mistakes growing contractors make  How AI is changing SEO, Google Search, and digital marketing  The KPIs every contractor should actually be tracking ConnectJohn Wilson https://www.linkedin.com/in/johnbwilson1/Lisa Appleby https://www.linkedin.com/in/lisa-appleby/?originalSubdomain=ukEthan Wright https://www.linkedin.com/in/ethanwrighttx━━━━━━━━━━━━━━ Sponsors━━━━━━━━━━━━━━Comfort ConnectTurn one installation into years of repeat business with Comfort Connect. Give homeowners flexible payment options, stay connected after the job, and create new recurring revenue opportunities. Learn more: https://bit.ly/4wGXqSX YelpLooking for more qualified leads beyond Google? See how contractors are using Yelp to reach homeowners who are ready to book and diversify their lead generation. Learn more: https://business.yelp.com/campaign/ownedandoperated/ Profit & GritRunning a $3M–$15M home service business? Profit & Grit helps contractors improve cash flow, pricing, forecasting, and profitability with guidance from an operator who's built and sold a $25M service business. Book your free 20-minute strategy call: https://www.profitandgrit.comSend Us Mail!More Ways To Connect with O&OJohn's Podcast YouTube ChannelOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

¿Estamos viviendo el mayor cambio tecnológico de nuestra generación?En este CuriosiMartes analizamos cómo Google está cambiando su negocio, las nuevas regulaciones de la Unión Europea, los avances en robótica, inteligencia artificial, educación, privacidad y mucho más.Además hablamos de la primera batalla entre robots, los nuevos sistemas de cirugía robótica y las consecuencias que todo esto tendrá durante los próximos años.

¿Cómo cayó el criminal más escurridizo del planeta tras 50 años invicto? En este video desglosamos la radiografía completa de la caída de Ismael "El Mayo" Zambada. No lo atrapó el ejército, lo entregó la dinastía de su compadre, Joaquín "El Chapo" Guzmán, en una retorcida trampa en la sierra de Sinaloa.Analizamos a fondo los misterios de la operación secreta del FBI, denominada "Air Kings", el escándalo del exembajador Ken Salazar y la avioneta exhibida en un museo de Nuevo México que desató una crisis de soberanía nacional. Además, revisamos el impacto directo de esta traición en la guerra civil de Sinaloa y cómo la sentencia final dictada por el juez Brian Kogan en Nueva York se cruza con las tensas negociaciones del Tratado Comercial (T-MEC) en este 2026.¿Se hizo justicia o solo se cerró un expediente conveniente para ambos lados de la frontera? Te leo en los comentarios.¡No olvides dejar tu poderoso like, suscribirte y activar la campanita para no perderte las mejores investigaciones del SEO VIDEO PODCAST!⏱️ Marcas de Tiempo (Timestamps)Las marcas de tiempo mejoran el SEO en Google Search y la experiencia de usuario (Retención).0:00 - Introducción: El día que cayó el fantasma1:44 - Los orígenes: De lavar camiones al imperio criminal4:02 - La escuela de Guadalajara y la discreción del Mayo6:15 - La ruptura del monopolio y la primera gran guerra8:22 - El Chapo vs. El Mayo: Dos estilos de supervivencia11:00 - Las capturas y fugas cinematográficas del Chapo14:38 - El secreto del Mayo: Silencio, geografía y protección17:25 - El imperio legal e ilegal de los 15,000 millones de dólares19:50 - La histórica fotografía con Julio Scherer21:57 - La crisis bilateral: Del caso Álvarez Machaín a García Luna26:54 - La traición de los Chapitos: La trampa en Culiacán29:26 - Operación "Air Kings": ¿Éxito del FBI o secuestro transfronterizo?32:34 - Mentiras diplomáticas y la avioneta en el museo38:51 - La guerra civil en Sinaloa y la sentencia en Nueva York41:47 - Las profecías cumplidas del Mayo: ¿Se hizo justicia?+#ElMayoZambada #CartelDeSinaloa #AirKings #ElChapo #EEUU #Mexico #HistoriasDeNarco #elchapoguzman

Robert Brill, CEO of Brill Media, explains how businesses can implant a complete growth engine that attracts ideal customers, converts more leads, and scales sustainable growth through a proven marketing framework. Under his leadership, Brill Media has been recognized 11 times by the Inc. 5000 and the Financial Times 500 for helping businesses grow through precision advertising, strategic messaging, and performance marketing. In this conversation, Robert introduces The Growth Engine Framework—Setup, Awareness, Conversion, Closing, and KPIs. He explains why businesses must first define their Super Consumer, build a compelling proprietary system, and deliver messaging that differentiates them in crowded markets. Robert also shares how overcoming the “81% Gap” through nurture marketing, leveraging AI-powered tools, and documenting repeatable systems enable organizations to scale more efficiently while helping founders transition from operator to owner. — Implant a Complete Growth Engine with Robert Brill  Steve Preda here with the Management Blueprint, and my guest is Robert Brill, the CEO of Brill Media, a leading media buying agency specializing in precision advertising for business growth. Under his leadership, Brill Media has been recognized 11 times by the Inc. 5000 and the Financial Times 500. Robert, welcome back to the show.  Steve, thanks for having me. It’s great to be back. Good to see you again.  Yeah, good to see you after two and a half years. Lots of things happened. So we’re going to dive into all of those things, but let’s start with your personal ‘Why’ and how you’re manifesting it in your business, Brill Media?  I mean, my personal 'Why' is I'm focusing on becoming an owner, not an operator. Spend more time with family, less stress, more happiness.Share on X Because if I think about the last five years, the most cherished times that I think about are the times that I’ve spent on vacation, going to Disneyland, or going to baseball games with my family—all the fun stuff. And it’s not about the fun stuff necessarily. It’s about the fun stuff with family. So, more of that.  Yeah, you’re absolutely right. Those times with the kids don’t come back. The business is going to be around for a while longer, much, much longer. So prioritizing this is a really good idea. So tell me what happened over the last two and a half years since we talked together. What has changed in your business?  You know, we’ve really focused on evolving our solutions. For many years, we’ve been focused on agencies, and we continue to be focused on agencies. If you search for white-label media buying on Google, we’re one of the top one or two results. That’s because we’ve carved out a really strong position helping agencies do media buying, earn revenue, create stickier client relationships as a result of the work we do, and complement their work.  What we've learned over the years is that no amount of good media buying can overcome the wrong messaging.Share on X Even if you look at search engine optimization or social media, at the end of the day, it’s just an amplification of an existing message. If you’re spending lots of time, energy, and, notably, money delivering the wrong message, worst-case scenario, you’re confusing the marketplace. Best-case scenario, you’re only losing money. But obviously, neither of those is the desired outcome.  So before we help clients buy advertising space, post on social media, do SEO, or Generative Engine Optimization (GEO), we really want to dial in the types of messages that are most interesting to them. The next part is this: even if you have the right message and you have the best media buying in the world through Brill Media, none of that matters if you have a leaky bucket. The leaky bucket is when you pay a lot of money to run a Google Search ad, someone clicks, and then they never hear from you again.  At the end of the day, it takes more than one touch—or even a few touches—to get someone to buy from you. So our responsibility has evolved into building this growth engine of understanding the motivation behind why people buy from your company, then delivering the message, then getting people to convert, overcoming what we’re calling the 81% Gap—we can talk about that—and then getting people to see you everywhere so that you become the inevitable choice. The fifth step is understanding the KPIs—the success metrics—for every step of the process. So it’s not just media buying anymore.  Yeah. No, I definitely noticed that it’s not just media buying. It’s not just precision advertising. It sounds like you help them strategize what the right message should be and then convert those leads into customers. So essentially, it’s the whole growth engine that you’re building for companies. Is that right? That is exactly right. It’s the growth engine.  So what is the framework? Because, remember, this is a framework podcast. So describe to me. You actually mentioned step four and step five. I don’t know what the first three steps are. So can you go through the five steps and share with the listeners what that looks like?  So, step one: Setup. Who are you talking to? What’s unique about your audience? What’s unique about your business, and how do you help them achieve transformation? When we talk about setup, there are a few subsections. There’s the Super Consumer. We talk about the Super Consumer as someone who will evangelize for your company. They will pay you what you’re asking, and, in my opinion, most importantly, you like working with them.  So basically, you want to find the Super Consumer, you want to articulate who the Super Consumer is, and then target your growth engine to the Super Consumer?  The first step of the Growth Engine is simply defining who your Super Consumer actually is. So step one is Setup. Inside Setup, there is your Super Consumer, your Unique Advantage Point, and your Proprietary System. The reason we talk about the Super Consumer is that a lot of companies, especially big corporations, talk about the Total Addressable Market—everyone who can possibly buy from you. It’s too broad.  They also talk about small and mid-sized businesses, and commonly people talk about the Ideal Customer Profile, which is anyone who can extract value from your company. In our opinion, that’s too broad as well because if you dial in to the Super Consumer—if you understand the people you want to work with, who will evangelize for you, and who will pay you what you’re asking—you have a subset of people.  When you define them, there's a clear, describable transformation that you can provide that helps you become the inevitable solution for that group of people.Share on X When you know what those people want, what their desires are, what keeps them up at night, what they’re experiencing on a day-to-day basis, what they’re saying to themselves, what they’re saying to other people, and what they’re searching for—when you understand the psychology behind the person—you can actually carve out a position that is highly valuable.  The key part for us is that this is about commoditization and decommoditization. When you talk about lawyers, doctors, dentists, accounting firms, or any retail location, most of these businesses are commoditized. What commoditization means for us is that if you’re an accountant or CPA, your website says something that every other CPA in the area says. If you’re a dentist doing Invisalign, you’re saying something that every other dentist in the area says. That means you can swap out the logo and swap out the photos of the people, and it’s exactly the same.  The consumer can’t tell the difference between one dentist and another, or one accountant and another, because they’re all saying the same things. So the way you decommoditize is by talking about your Super Consumer—who you actually want to serve—and then carving out a unique position for those people.Share on X An example would be an accounting firm we spoke with that really focuses on the trucking industry because they happen to have a large degree of experience in that space. So don’t say you’re a generic accountant who does bookkeeping, taxes, and everything else. Say, “We’re the number one accounting firm for truckers in America.”  Love it.  That’s unique.  Yeah. Love it. Okay, so step one is Setup. Who you’re serving, who your Super Consumer is, what your Unique Advantage is, your Proprietary System, and decommoditization. What’s step two?  Step two is Awareness—driving awareness with your message. Our idea is that now you know exactly who you’re talking to and how they can achieve transformation with you. When you have the ability to really define how they’ll engage with you and what they’ll get from you that’s different from anyone else in the area or the country, that’s when you deliver the message. That’s when you run ads, post on social media, and say things that are going to attract people.  There’s a whole subset of activity behind that related to levels of awareness. The number one mistake businesses make on social media is posting content that’s irrelevant to the audience. That irrelevance comes from how aware the audience is. When people are unaware they have a problem, it doesn’t mean they don’t have a problem. It just means they don’t realize they have one. Your responsibility, when speaking to people who are unaware, is simply to help them understand that they have a problem.  You’re not trying to get them to start now, book a call, or get your free diagnostic. You want to trigger something in their head so they say, “Oh, I’m dealing with this type of experience. I’m a trucking company, and I really don’t have good accounting. I didn’t realize I had a problem.” The success of your marketing is simply when that person says, “Oh, I actually have a problem now.” You’re not going to see that in HubSpot.  You’re not going to see that in any meaningful metric. But when you consistently post content on social media that highlights the problem you solve, three, four, or six months from now, you’ll start to see that wave of marketing activity result in activity inside your HubSpot or CRM. So step two is Awareness—simply delivering the message. Okay.  Step three is Conversion. Conversion is simply, “Hey, click on this ad or see my post and download the guide, take the diagnostic, take the interactive quiz, watch a video,” whatever it is, in exchange for an email address, name, phone number—that type of thing. Now, here’s a key insight. People are not ready to buy after they submit their contact information. That’s another meaningful point that businesses overlook.  They think, “Whoa, a lead just came into HubSpot. Well, clearly they’re ready to spend $50,000 with me.” But think about the experience. Maybe I spend two and a half seconds on an ad. I spend 20 seconds on a landing page. No one’s going to spend any meaningful amount of money after 22 and a half seconds of engagement.  Yeah.  All they’re saying is, “Hey, for a moment in time, what you said to me was relevant.” And that’s it. This is where a lot of companies stop. They say, “Well, I’m getting bad leads. They’re not converting into business.” Or they say, “I got a click, and they visited my website.” It’s not turning into business because you’re not warming people up. And then the solution to that is you’ve got to overcome this 81% Gap, right?  So after someone converts—and for e-commerce it’s slightly different. People maybe visit your site, or they add something to the cart and they don’t purchase yet. But going back to B2B and professional services, you’ve got to overcome this 81% Gap. There’s a study by 6sense, the account-based marketing firm, that says 81% of buyers will only talk to a vendor after they’ve decided to work with the vendor. The implication of that is staggering. The number is going to increase by 2030 to, like, 95% or 98%.  What that means is companies are not going to get a chance to sell people anything. There’s no sales conversation. There’s no credibility. There’s no case studies. There’s no testimonials. There’s no, “Hey, here’s why you should work with us.” Which means all the information that would’ve been supplied by the salesperson now needs to be supplied by marketing. All the case studies, the testimonials, the credibility markers, you’re a member of the Chamber of Commerce—all of that needs to be delivered in marketing. It’s no longer going to be delivered in a sales conversation.  Interesting. Yeah.  So step four is Close.  After conversion, don’t we have a nurture step?  Well, we’re calling Close the nurture. Close is effectively the nurture step.  Okay. Got it.  So it’s the activity to achieve the close, which is the nurture. What we’re saying is: retargeting ads. Again, here’s another common mistake businesses make. Many businesses will pummel people with the same ads that got them into the funnel. That’s worthless because you’ve already delivered that message.  The user’s beyond that. What the user needs to see are the case studies, the testimonials, the credibility markers—all the reasons why your company should be the company they choose. The user needs to see the email marketing—up to 45 emails over the course of 100 days, somewhere around there.  Forty-five emails?  Yeah. Twenty-five to 45, but we recommend 45. The reason is, first of all, the user’s not going to read all of them. Secondly, the user’s only going to pay attention to the things they’re actually interested in. So: retargeting ads, email marketing, and professional services. The last component is LinkedIn Social Preheating. LinkedIn Social Preheating is the simplest thing that anyone listening to this can take action on this today.  Go to Sales Navigator. Create a list of all the people who are in your CRM. Find them on LinkedIn. When they post something, like their post. That’s it. Spend 20 minutes a day in the morning liking posts from people who’ve expressed interest in your business. Or, alternatively, do the same thing for people you want to work with who don’t know you yet. The reason that’s valuable is because, number one, they get notifications and sometimes emails saying, “Steve Preda liked your post.” Steve Preda. Steve Preda. Steve Preda. Over the course of two weeks: “I’ve got to pay attention to Steve Preda. That name sounds familiar.”  Yeah.  Oh, and here’s the ad from Steve Preda, and here’s the email about the transformation he provides. So by the time you or your people call them: “Steve Preda… I’ve been meaning to talk to you.” Or they call you and say, “Steve, I see you everywhere.” The LinkedIn activity, combined with the email marketing and the retargeting ads, makes you the inevitable choice. To a small group of people.  Because you’re not trying to get millions of customers unless you’re in retail or e-commerce. You’re trying to get 20 customers who are going to pay you $10,000 to $50,000. To those 20 people—and the hundred people who maybe don’t convert—you’re everywhere. You’re the inevitable choice. The fifth step in this process is setting KPIs at the beginning. How many sales-qualified calls do you need? How much revenue per month do you need? There are clients who are members of ProVisors.  I’m a member of ProVisors. How does your marketing impact your ProVisors relationships? The core idea is that we see a lot of companies going into the marketplace with point solutions. “Hey, I’m going to try Facebook ads.” “Ah, it didn’t work.” “I’m going to try Google Ads.” “Ah.” “I’m posting on LinkedIn.” “Ah.” They try all these different things and wonder, “They should work. Why don’t they work for my business?” The answer is because you don’t have a unifying strategy. They all serve different roles in the marketing process.  When you know the difference between an unaware consumer and what they need to hear versus a solution-aware consumer who’s on Google, you know you need different metrics and KPIs. We want to prevent companies from going from one point solution to another for years, spending lots of money and getting very frustrated. Instead, have one unifying strategy and then deploy activities that are actually going to benefit the growth…Share on X  Love it. So the five-step framework is: Setup—Super Consumer, Unique Advantage, Proprietary System. Number two, Awareness—ads and social. Then Conversion, which is basically email capture, a diagnostic, a video, a white paper, whatever. Then Close, which is the nurture: retargeting, email sequence, LinkedIn Social Preheating. Interesting. And then KPIs. How do you measure? What are your targets? And how do you get there? That’s  Yeah. That’s the Growth Engine.  So one thing that you mentioned: Proprietary System. What do you mean by that?  The only truly unique things that exist in the world are technological innovations. The iPhone—when Apple created the iPhone—that was unique. When Ozempic came out, that was unique. I’m not talking about that. What I’m talking about is this. I’ll give you an example. If you’re a lawyer, a dentist, or an accountant— If you’re a lawyer, you cannot deviate. You’re literally dealing with the law.  What you have to do as a lawyer has been dictated in legal documents for a long time, depending on the field of law that you study. You cannot deviate from that. You have a process that you have to follow. But what is unique is the way you think about it, the processes inside your organization that ensure you’re successful, and the way you steward clients. Look at marketing. We’re a highly commoditized industry. There are a million people on Upwork who do some sort of marketing work.  There are 40,000 or 50,000 agencies in the United States that all do some type of marketing work. If I go to the marketplace and say, “Hey, I do Facebook ads,” guess what? There are 10,000 people who also do Facebook ads. That’s not unique. What is unique is the systems and processes we’ve developed around how we do Facebook ads and how we think about marketing. The first step we take with our clients is developing a Proprietary System—the thing that's unique about the way they approach the world.Share on X  I was just doing some thinking about roofing. I have some notes here. The Roof Guard Lifetime Protection System. What is that? I don’t know. But you know what? A roofing company needs to have something called the Seven-Point Storm Shield Inspection or the Precision Roof Blueprint. The idea is that you have something no one else has, such as this Precision Roof Blueprint, that you can point to and say, “Look, you can get roofing from anyone, but only we have the Roof Guard Lifetime Protection System.”  Yeah. Yeah, got it. So it’s not a marketing system. It’s more about productizing and branding your services.  Exactly. You need a three-, five-, or seven-step system that you can point to. When we have sales conversations, we have a visual for the Growth Engine. The reason that’s important is because you need to be able to hook into the buyer’s mind. One of the ways you hook into the buyer’s mind is by the buyer saying, “Look, they have this thing called the Roof Guard Lifetime Protection System. I don’t know—that sounds real.  Here are the seven things you get when you get the Roof Guard Lifetime Protection System.” It’s a way for people to not just get excited about your business, because that lasts a very short period of time. They need to go to their husband or wife, or they need to remember a very pithy, short summary of what the conversation was about. “Oh yeah, they have the Roof Guard Lifetime Protection System. Here’s what it is. Here’s a visual of it.”  Okay. That makes sense. So, switching gears here a little bit. Things are changing very fast in this business, and you want to make sure you put your family first. What is one thing that you’re actively trying to figure out in this business going forward?  I mean, the most fascinating and exciting thing I’m doing right now is something I’ve always wanted to do but never had the skills for—and now I suddenly do—which is building actual software that’s valuable for us and our clients. For example, we have a framework for LinkedIn. In very simple terms, you like the posts of the people you want to sell to. From the perspective of the LinkedIn algorithm, that’s very low value.  It’s good from a sales perspective, but from the algorithm’s perspective, it’s not that interesting. You post content on LinkedIn that has to have a unique perspective—an opinion. A lot of people can write with AI. You don’t write with AI. You say something that’s unique to your perspective. Maybe AI helps you write it more eloquently in little bits and pieces. But even that by itself, it’s hard to get traction. The way you get traction on LinkedIn right now is through comments. I’ll get 80 to 100 views on a post.  I’ll get 400 to 800 views on a comment. The comment is the engine behind more visibility on LinkedIn. This goes back to the question you asked. The key point on LinkedIn is you’re not just saying, “Hey, great job.” “I like that.” “I totally agree with you.” Or posting the raised-hands emoji and saying, “This is amazing.” That’s not the kind of comment I’m talking about because that’s low value. It’s also not AI-written content because that’s low value. It’ll deprioritize your content.  When you comment on LinkedIn, you have three sections: Compliment. Expand. Ask. Compliment: “You’re right. Marketing is highly commoditized. I fully agree with you there.” Expand: “When we work with clients, especially highly commoditized businesses like doctors, lawyers, and accountants, the first thing we do is help them decommoditize their business.” That’s the second section. That’s Expand. The third section is Ask. “What’s the first step you choose when you come across a highly commoditized business?” Compliment. Expand. Ask. Now guess what? We built an app that I’m using. All you need is five to eight posts a day. It’s AI-powered. I put in a link for Opus 4.8. It gives me a perspective on what I could say. I get three options. I copy one, write my own commentary around it so it’s not fully AI-written—because I want it customized to me—and then I post it. After that, I go back to the app and put the content I wrote back into the app.  A few things are happening. Number one, any of our clients can now use this app to write highly engaging commentary on LinkedIn. It starts to learn your voice and how you write so that the AI becomes better at writing in your style. I don’t know what it’s called—a micro app, a business app. This isn’t something I’m going to take to the marketplace and say, “Here, spend $10 a month to buy this service.” It’s simply an added value for our clients.  Love it.  Those types of apps are super powerful. I get on sales conversations. I understand the business problems that businesses have.Share on X I build apps. Like right now, I’m in the process of building a media planning app that actually becomes a replacement for how we develop proposals. One component of that app is going to have a diagnostic section, which means you give me some information, and it’ll spit out information about what you should do for your marketing that, number one, follows our framework, the Growth Engine, and, number two, is based on the historical knowledge we have across all of our clients—but generalized by industry, not specific client names.  It takes the best of what we do and makes it so easy that someone who doesn’t have a great deal of knowledge in digital advertising can get a highly pertinent proposal and diagnostic ready for them with the click of a button after talking to someone for 15 minutes.  Very impressive. So you’re building these apps, and essentially you’re empowering your business with these apps so some of the things you’ve done in the past can be automated. So, Robert, if you had a magic wand and you could fix one thing in your business in the next 12 months, what would that be?  I mean, look, just to be completely honest, I understand the difference between an owner and an operator. The short answer to that question is I want to be an owner, not an operator. I’m looking at an operator as someone who’s in the day-to-day. They’re the practitioner. I mean, I’m 23 years into the advertising business. I’m 13 years into my business. I love this business. You’re not going to see me become a real estate agent, and I’m not going to be hawking…  I think I probably said this last time. I’m not going to be hawking crypto or whatever the case is. This is my life, and this is my passion. For so many years of my life, I’ve dedicated my interests, my hobbies, and my professional time to becoming a better practitioner. My goal now is to become an owner, which means the business operates without me. I get to focus on the projects that I want to focus on, which I’m already doing to a degree.  I have a phenomenal Director of Accounts. Her name is Linda Flores. She is k*ller. She scares me sometimes. We’re on calls, and I’m like, “Holy cow, if I was not the owner of the business, I’d be scared. In fact, you’re scaring me, Linda.” You’re getting things going. People should be scared of you. That’s what a good Director of Accounts—an operations person—does. She’s phenomenal. But at the end of the day, if I choose to be on an island for six months out of the year, the business operates fine. We’re not there yet. That’s what I’m focusing on.  So what’s missing? You said you’re already spending some of your time developing these apps—the stuff you love. What would you have to let go of in the next 12 months to get there?  I recently read the book The E-Myth about a year, year and a half ago. One of the most insightful perspectives I got from The E-Myth is this—and people are going to hate this. People who are not entrepreneurs will look at me like I’m the devil. Okay? But this is not my idea. This is from The E-Myth. The idea is that processes, systems, and standard operating procedures are effectively the safety net for the success of a company.  Which means instead of hiring incredibly expensive people inside your business, you can hire, for many roles, people with the minimum level of qualification. The standard operating procedure becomes the safety net that helps them succeed. I was like, “Holy cow, that’s fascinating.” Because as a business owner, I’m looking at myself. I’m hiring highly qualified, very expensive people to do the work. The sign of a good business, in my opinion—or at least from what I understand—is a business that has such phenomenal standard operating procedures that it can hire people with the minimum level of qualification, and they can still be effective.  Frankly, I think we have good standard operating procedures, but we need better ones. And frankly, the AI tools that I'm building help us get there.Share on X The media planning tool that I’m building means I could hire someone with two, three, or five years of experience in marketing and advertising. Through the AI system, they get the benefit of all of our clients’ knowledge and insights that we’ve talked about over the years. They get the benefit of what I know about marketing.  They get the benefit of all the data that’s flowed through the pipelines of our business. All of that information becomes the baseline from which someone with two, three, or four years of experience in marketing develops a phenomenal strategy. Because they’re not relying on two, three, four, or five years of experience. They’re relying on my 23 years of experience delivered through an AI pipeline.  So essentially, what you’ve accumulated over the years—institutional knowledge—maybe it’s in your head, but you can download it. You’ve written things. You’ve produced a bunch of videos. You can put that into an AI database or knowledge base, and that can power some of the systems you’re developing. Other people can come in, run it, and follow your process.  Yeah. And it’s not just ours. I mean, look, it’s any system that I believe is valuable that should be piped into that AI knowledge base. But the value there is me as the curator. That’s when you get to the point where the business is still an authentic reflection or extension of the owner. One of the most important things, especially for professional services businesses, is that the business will be successful if it’s an authentic representation—or extension—of the owner, and you like the people you’re working with.  Love that.  Which goes back to the Super Consumer. The most important part of our whole process is: Who are the people you love working with? Just as an aside, what’s funny is there are two paths. There’s the path of people you love working with who don’t pay you as much, but it really fills your soul. You like them. You’re helping them. They’re very grateful for it.  Then there are the people you like working with less, and they pay you a ton of money. You need both. I think every professional services client we have who starts paying attention to this discovers that same dichotomy of clients.  Well, if you can have them be the same people, that’s the ultimate, isn’t it? That’s the ultimate.  Yeah. By the way, I really love this E-Myth reference. I had Michael Gerber on this podcast about 10 months ago, and he might actually like to hear how you’re refining his system in The E-Myth. So it’s pretty cool. Robert, if people are hearing this and they want this Growth Engine to be developed in their business, and they want access to the other software components you’re developing that could amplify their business—maybe the LinkedIn warm-up system and things like that—where should they go, and how can they learn more and connect with you?  Yeah. So the site that’s most relevant right now is: strategy.brillmedia.co. Again, that’s strategy.brillmedia.co. That breaks down what we do for businesses and what we do for agencies. You have pricing on there. To get a blueprint for your business—the diagnostic and strategy—we spend an hour on the phone interviewing the business owner. What are the economics? What’s been working? Why is now the time?  Tell me about your best clients and your worst clients. Just tell me stories about your business. It’s $497, and you get a complete blueprint—a complete marketing strategy synthesized through our systems and processes—so you can get off the marketing treadmill. You’re not spending months, years, and lots of money grasping at straws: Facebook. Google. LinkedIn. “Why doesn’t any of it work?” We’ll solve  All right. Definitely check out strategy.brillmedia.co. See for yourself what you can get there and how you can get started with Robert and his team. Definitely connect with Robert on LinkedIn. And if you enjoyed this episode, st81% ay tuned because every week we bring you one or two exciting entrepreneurs who share their frameworks with you. Thanks for coming, Robert, and sharing your experience. And thanks for listening. Important Links: Robert's LinkedIn Robert's  website

Reddit is debating about whether or not to renew its deal for Google Search, and its stock tumbled. Basically, AI search engines are scraping from reddit which is why it's so dumb and misinformed. Reddit seems to be angling for more money, but will Google actually pay it? Do they even need Reddit? Does ANYBODY even need Reddit? Watch the podcast episodes on YouTube and all major podcast hosts including Spotify. CLOWNFISH TV is an independent, opinionated news and commentary podcast that covers Entertainment and Tech from a consumer's point of view. We talk about Gaming, Comics, Anime, TV, Movies, Animation and more. Hosted by Kneon and Geeky Sparkles. Get more news, views and reviews on Clownfish TV News - https://more.clownfishtv.com/ On YouTube - https://www.youtube.com/c/ClownfishTV On Spotify - https://open.spotify.com/show/4Tu83D1NcCmh7K1zHIedvg On Apple Podcasts - https://podcasts.apple.com/us/podcast/clownfish-tv-audio-edition/id1726838629 MORE CLOWNFISH TV - Official Merch Store: http://ClownfishMinus.com Facebook - https://facebook.com/ClownfishTV X - https://x.com/ClownfishTVcom Clownfish TV subreddit: https://www.reddit.com/r/ClownfishTVOfficial/ Disclaimer: This series is produced by Clownfish Studios and WebReef Media, and is part of ClownfishTV.com. Opinions expressed by our contributors do not necessarily reflect the views of our guests, affiliates, sponsors, or advertisers. ClownfishTV.com is an unofficial news source and has no connection to any company that we may cover. This channel and website and the content made available through this site are for educational, entertainment and informational purposes only. These so-called “fair uses” are permitted even if the use of the work would otherwise be infringing. #Reddit #Internet #Podcast #Commentary #News #Reaction #Gaming #Comedy #Entertainment #Hollywood #PopCulture #Tech #Anime #FYP Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to episode #1047 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Simon Rogers has spent his career turning data into stories that help us better understand the world... and ourselves. A former news editor at The Guardian, where he founded and edited its influential Datablog, Simon is now the Data Editor at Google, working with Google Trends, one of the largest publicly accessible datasets of human curiosity and behaviour ever created. He is also the co-host of The Data Journalism Podcast and a longtime advocate for open data, visualization and making complex information meaningful. His new book, What We Ask Google - A Surprisingly Hopeful History Of Humankind, explores what billions of searches reveal about our private fears, shared vulnerabilities, cultural obsessions and desire to help one another. In this episode, Simon discusses why search offers a uniquely intimate portrait of humanity... not the carefully curated version we present on social media, but the questions we ask when we genuinely need answers. He explains how searches surrounding grief, friendship, parenting, health and crisis reveal that people are often far less alone than they feel, and perhaps more compassionate than our public discourse suggests. We also explore Google Trends as a cultural and predictive signal, the communities formed through shared curiosity, and why being surrounded by data does not necessarily make us more insightful. Simon reflects on how AI is changing the language and complexity of our searches without fundamentally changing what humans want to know. What emerges is a fascinating portrait of search as a collective stream of consciousness... chaotic, vulnerable, curious and surprisingly hopeful. Enjoy the conversation... Running time: 53:45. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Thinking With Mitch Joel. Feel free to connect to me directly on LinkedIn. Check out ThinkersOne. Here is my conversation with Simon Rogers. What We Ask Google - A Surprisingly Hopeful History Of Humankind. The Data Journalism Podcast. Datablog. Google Trends. Follow Simon on X. Follow Simon on Bluesky. Follow Simon on LinkedIn. Chapters: (00:00) - The Role of a Data Editor. (02:47) - Exploring Optimism Through Data. (05:57) - Understanding Human Connection Through Search. (09:05) - Cultural Reflections in Search Trends. (11:59) - The Intimacy of Search Queries. (15:08) - The Power of Data Visualization. (17:57) - Shifts in Search Behavior During Covid. (21:05) - The Complexity of Community and Connection. (23:57) - Echo Chambers and Misinformation. (27:06) - Predictive Power of Search Data. (28:19) - AI's Impact on Search Behavior. (33:28) - Understanding AI Integration in Search. (36:12) - Data Richness vs. Insightfulness. (39:01) - The Art of Data Storytelling. (41:25) - Search Behavior and Societal Reflections. (44:16) - Loneliness and Connection in Search Data. (45:39) - The Future of AI and Search Engines.

This week, we discuss how normal people use AI, Alphabet's Anthropic-fueled earnings, and skills vs. agents. Plus, catching AI-cheating students with a hidden prompt. Watch the YouTube Live Recording of Episode 583 Runner-up Titles “Do you think they named them red delicious because they knew they were delicious?” I thought they were First World Steal your Alpha-tier Cory uses only 100% free-range, organic AI. Copy, paste, go. Stolen fruit from the poisoned tree all the way down. It's a different kind of cold. It's a dry cold. Rundown AI IRL How people use AI in 2026: TV, homework, the DMV Professor's invisible prompt trap catches 32 students cheating on their midterm with AI Amazon confirms it's closing key AI site in San Francisco but says work on its top models continues Google Cloud is killing it Skill vs. Agents Atlas: Wiz's autonomous AI Agent for vulnerability research Don't Build Agents, Build Skills Instead Relevant to your Interests Alphabet Quadruples Profit to $112 Billion, Fueled by A.I. Investments Palo Alto Networks to Acquire Embrace, Adding Real User Monitoring to Its Observability Platform IBM CEO Says Company Culture Was Too Slow to Change Domo Announces Agreement to Sell Substantially All Assets and Certain Liabilities to Progress Software for $400 Million Google Cloud is killing it ChatGPT chats are showing up in Google Search — how to find and delete yours [Update] 2026 State of infrastructure in the agentic AI era Stripe in Talks to Buy Buzzy AI-Model Marketplace OpenRouter Sponsors Signadot: making sure AI-written code actually works. Conferences AI Connect, Aug 22nd, 2026 - Riga, Latvia, Coté speaking. DevOpsDays Graz, Sept 4-5, 2026 Cloud Foundry Summit, Sept. 21st to 22nd, Heidelberg, Coté speaking. DevOpsDays Rockies, Sept. 22 – 23, 2026, Discount Code: 26DODSWEDEFTALK WeAreDevelopers NA, Sept 23-25, 2026, Discount Code: DEVPOD26 25 Free Tickets DevOpsDays Dallas, Sept 28-29, 2026 DevOpsDays Vilnius, Sep 30 - Oct 1, 2006 DevOpsDays Istanbul, Oct 24th, 2026, Coté keynoting. VMware User Group, Orlando, Oct 20-22, 2026 Cloud Native Denmark, Nov 19th, 2026, Copenhagen, Coté keynoting. SDT News & Community Join our Slack community Email the show: questions@softwaredefinedtalk.com Free stickers: Email your address to stickers@softwaredefinedtalk.com Follow us on social media: Twitter, Threads, Mastodon, LinkedIn, BlueSky Watch us on: Twitch, YouTube, Instagram, TikTok Book offer: Use code SDT for $20 off "Digital WTF" by Coté Sponsor the show Sponsor more podcasts with Failover Media Recommendations Brandon: Silo Season 3 Matt: Hyperion Coté: Cooking with Claude

This week, yep, we had more ongoing Google Search volatility but a calming period on Wednesday. Google has rolled out the platform properties to track X, YouTube...

Is your website's internal search feature secretly acting as an open invitation for crawling lots and lots? In this episode of Search off the Record, Martin Splitt and John Mueller pull back the curtain on how internal search results pages can turn into "infinite crawl spaces" that trap Googlebot, waste your crawl budget, and spike your database load. They break down the critical technical differences between blocking search pages via robots.txt versus noindex tags, and expose the massive security liabilities of leaving these pages indexable.  In this episode, you'll learn: The "Infinite Crawl Space" Concept: How Googlebot treats internal search functions as infinite crawl spaces that can generate an endless loop of new URLs. Server Strain & Performance: Why uncached internal search pages force constant database lookups and ranking calculations, slowing down your website for real users. Robots.txt vs. Noindex: The distinct technical trade-offs of using a broad robots.txt disallow rule versus a robots meta tag or HTTP header noindex. The Spam Vector Threat: How bad actors search for pharmaceutical, adult, or casino queries on your site to piggyback off your domain authority and display spammy contact info in Google's index. Why 500 Errors aren't great: Why serving a 500 server error code to stop bots on search URLs will backfire and reduce Googlebot's crawl rate across your entire website. Category Pages vs. Search Pages: How systems like Blogger use search parameters for tag landing pages and why you should treat valuable category pages differently. Key Takeaways for SEOs & Developers: Fix Crawling at the Source: Do not use the Google Search Console Removal Tool to handle infinite search URLs; it only filters search results temporarily and does not stop Googlebot from hammering your server. Broaden Your Robots Rules: Use one broad wildcard rule in your robots.txt (like /search?) to cover all query parameters, keeping your file maintainable and clean. Build Real Category Pages: Instead of using internal search parameters as makeshift categories, invest in clean, dedicated category pages to help search engines understand your site's hierarchy. Don't Depend on Auto-Systems: While Google's systems try to automatically recognize and deprioritize infinite spaces, it is slow and unreliable—proactive manual configuration is always safer.     Chapters 00:00 - Intro & Greetings 00:45 - Defining Internal Search Results Pages 01:26 - How Googlebot Discovers Search Features & Creates Infinite Spaces 04:15 - Crawl Budget, Server Load, and Database Performance Hurdles 07:32 - Solutions: Robots.txt Disallow vs. Meta Noindex 10:09 - The Fallacy of the Search Console Removal Tool & 404 Pages 12:35 - Why You Should Never Serve 500 Errors to Bots 13:56 -  CMS Nuances: Tag Landing Pages and Blog Categories 15:26 - Crafting Broad Robots.txt Patterns and Historical Guidelines 18:17 - When (and When Not) to Allow Indexed Search Pages 20:41 - The Spam Vector Threat: Hacked Content, Casino, & Pharma Exploits 25:06 - Taking Proactive Security Measures for Clients 27:04 - Lazy Search Redirection Hack, Outro & Subscribing Resources Mentioned: Google Search Console (Removal Tool)    Do you have a legitimate reason for letting search engines index your internal search results page? Let us know in the comments below, or find us on LinkedIn to share your thoughts! Don't forget to like and subscribe to the podcast on your favorite platform to catch every behind-the-scenes episode from the Search Relations team! Episode transcript →  https://goo.gle/sotr113-transcript Listen to more Search Off the Record → https://goo.gle/sotr-yt  Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast #SEO #GoogleSearch #SearchConsole #SEOTips #CrawlBudget #RobotsTXT #GoogleSearchConsole #WebPerformance #WebSecurity #SearchOffTheRecord  

Bruno Guglielminetti et Jérôme Colombain reviennent sur une semaine particulièrement riche en actualité technologique. Ils analysent l'incident où deux modèles expérimentaux d'OpenAI ont réussi à quitter leur environnement de test pour mener une cyberattaque contre Hugging Face, un événement qui relance le débat sur la sécurité des IA avancées. Au menu également : l'interdiction des réseaux sociaux pour les moins de 15 ans en France, le refus d'autoriser la conduite assistée de Tesla sur le territoire français, l'arrivée des résumés générés par l'IA dans Google Search en France, l'entente stratégique entre Microsoft et Mistral, la percée du modèle chinois Kimi K3 et les ambitions de Pékin dans la course mondiale à l'intelligence artificielle. Enfin, les deux animateurs commentent les nouveaux appareils pliables de Samsung et les dernières expérimentations en matière d'IA générative.

Six years is a long time between visits, and I was excited to catch up with Seth Greene, someone I've known and worked with going all the way back to 2017 or 2018. Seth is the founder and CEO of Market Domination, one of the nation's foremost authorities on growing a business through strategic affiliate and referral relationships, and under his leadership Market Domination landed a spot on the Inc. 5000 list of fastest growing companies. He's also the co-host of the Sharkpreneur podcast alongside Kevin Harrington, the original Shark from Shark Tank, a nine-time bestselling author, and has been featured on NBC News, CBS News, Forbes, Inc., and CBS MoneyWatch. We got into what Market Domination is doing right now, which has changed a lot even in just the last six years. Seth walked me through two of their newest capabilities: a way to place your podcast ads on other people's podcasts to grow your own audience, and a way to pull real time Google search data to build a list of people actively searching things like "sell my house" or "rent to own" in your target city, so you can put your message directly in front of a warm audience. We also got into the biggest marketing mistake Seth sees investors make, which is simply blending in and looking like everyone else, and who his services are actually built for, established investors doing real volume, not someone on their very first deal. Seth shared his process for building a network of "dream partners," people who already have your ideal audience, and how his own book turns podcast guest appearances into a referral engine. Toward the end, Seth got personal and told me the single most important thing he's learned recently: who you're being affects how well what you do actually works. It's less about the newest marketing tactic and more about the internal work. If you want a masterclass in both cutting edge direct response marketing and the mindset underneath it, this episode has both.   Key Talking Points of the Episode 00:23  Welcoming Seth Greene back after six years and revisiting his background 02:22  Catching up on what Seth has been building since his last appearance 02:48  The two newest capabilities at Market Domination: podcast-to-podcast advertising and Google search data targeting 04:23  Who the Google search targeting tool is actually built for 05:31  The biggest marketing mistake Seth sees real estate investors make 06:41  Who Seth's services are and are not a good fit for 07:36  Using accredited investor data to help investors raise capital without their own money 08:34  Overcoming the fear of pitching investors by getting reps in and expecting rejection 09:17  Why creative deals and the three paydays model beat the old way of getting paid once 11:39  Whether budget minimums apply the same way to brand new investors 12:40  Seth's pricing tiers, from self-serve resources to a full outsourced marketing department 13:22  How to reach Seth for an exploratory call 14:00  Confirming how long Seth and Chris have worked together 14:39  Other ways to reach Seth: email, website, and LinkedIn 14:57  Where Seth sees AI heading in marketing, and why the human check still matters 16:14  What's changed in AI-assisted marketing just in the last couple of hours of testing 16:31  The three things Seth would prioritize first if he stepped into real estate marketing tomorrow 18:19  Building a network of dream JV partners who already have your ideal audience 19:29  A preview of Chris's upcoming appearance on the Sharkpreneur podcast 19:47  The most important thing Seth has learned recently: who you're being affects how well what you do works 21:17  The $4 Sandwich, the book Seth recommends for mindset work 22:14  Closing thoughts and where to find Seth going forward   Quotables "Who you're being affects how well what you do works." "If you say the same things as everybody else, nobody knows how to tell you apart." "Go have some really bad offer conversations… get some reps under your belt with getting rejected so you improve your technique."   Links Market Domination LLC (Seth's direct response marketing firm) — https://www.marketdominationllc.com Sharkpreneur Podcast (Seth's podcast with Kevin Harrington of Shark Tank) — https://sharkpreneurpodcast.com The Ultimate Guide to Growing Your Business with a Podcast: Turning Warm Fuzzy Feelings Into Cold Hard Cash (Seth's book, 30% off Amazon price for listeners as stated on air) — https://www.amazon.com/Ultimate-Guide-Growing-Business-Podcast/dp/B096LTQBH6 Book a call with Seth (free exploratory call for members of the Smart Real Estate Coach community) — https://bookwithseth.com 3 Paydays® Live https://3paydayslive.com/podcast Free Discovery Call https://smartrealestatecoachpodcast.com/discovery  3 Paydays® System Mastery Course - Use coupon code for 50% off https://smartrealestatecoach.com/qls Coupon code: pod  Apprentice Program: 3PaydaysApprentice.com/Podcast  Masterclass: https://smartrealestatecoach.com/masterspodcast 3 Paydays Books: https://3paydaysbooks.com/podcast Partners: https://smartrealestatecoach.com/podcastresources  

Google Ads, Local Service Ads, ChatGPT advertising, AI search, and Google Business Profile are all changing quickly. In this episode of Torsion Talk, Ryan delivers a rapid-fire breakdown of the latest marketing and AI updates that garage door companies and home service businesses need to understand.Ryan begins with an update on Google's plan to move Local Service Ads into the Google Ads platform. While garage door services were not specifically listed in the first phase of the rollout, additional service businesses may be included later in the year. He explains what is expected to remain the same, including pay-per-lead pricing and placements within Google Search and Maps, as well as the removal of BBB callouts from LSA.The episode also covers Google's decision to remove the $50,000 advertising-spend requirement for lead forms, new developments involving Bing, and recent AI model releases from Claude and Gemini. Ryan discusses how these tools are becoming faster, more capable, and more affordable, as well as how Google is already incorporating its latest AI technology into Search, AI Overviews, and AI Mode.Ryan also explains why Google Business Profile is becoming the center of the local marketing ecosystem. As Google connects Business Profiles with Local Service Ads, Google Ads, Maps, and AI-generated search results, maintaining accurate business information, strong reviews, and a trustworthy online presence is more important than ever.Additional updates include Google's efforts to filter suspicious reviews, changes to ChatGPT Ads budgeting, and the addition of UTM tracking for better advertising attribution. Ryan explains how weekly budgets give advertising platforms more flexibility to spend during periods of higher traffic and why improved tracking can help business owners understand which campaigns are actually producing website visits and leads.The episode concludes with an update on Markinuity's internal AI and automation tools. Ryan shares how the team is testing new systems through “breakathons” to make sure they are reliable, resilient, and ready to support real-world marketing and operational needs.For more conversations about garage door marketing, Google Ads, Local Service Ads, Google Business Profile, ChatGPT Ads, AI automation, local SEO, and business growth, subscribe to Torsion Talk on YouTube, Spotify, and Apple Podcasts.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

News sources: https://lmg.gg/9Vehu Timestamps: 0:00 Shared Claude chats appear on Google 1:39 Man faces prison for wiping his phone 3:08 PC shipments fall as tech gets pricier 5:31 QUICK BITS INTRO 5:37 Huawei may build its own DRAM fab 6:17 Microsoft cracks down on Windows piracy 6:53 Facebook verifies users are human 7:26 Vatican prayer app leaks user data 8:26 Credits Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Negotiating Happiness, host Adriana is joined by Brittney Ashley of Creative Dynamics for Part 3 of their 4-part AI series—grounding the conversation in where AI already shows up in everyday life. Even if you've never used an “AI tool,” they explain how AI has been shaping what you see (and don't see) for years through search, recommendations, and filtering—using familiar examples like Google Search, Netflix personalization, and Gmail spam protection. The takeaway: “AI is everywhere” doesn't mean it's taking over tomorrow—it means it's been quietly embedded in the background of digital life for a long time, and you can start engaging with it more intentionally. Who is Brittney? Brittney is an enthusiastic multi-passionate entrepreneur on a mission to revolutionize the business game. With the work landscape changing at warp speed, it's high time we team up to make our dreams a reality. Beyond the business hustle, Brittney is a proud Metis mama with a bundle of experience in diverse sectors (yep, including tech), a certified Business Coach (ACC Accredited) and an Imposter Syndrome coach. Creative Dynamics started as a passion project, aiming to empower fellow moms to work from home. It evolved when Brittney spotted a gap in finding rock-solid team players. Picture Creative Dynamics as your full-service boutique-style crew, spread across Canada to supercharge business owners. At Creative Dynamics, their values are simple: dedication, reliability, and an unwavering commitment to learning, all in the name of tending to business needs. Don't worry if you can't tune in live — you can always catch up later on SoundCloud or other platforms. So mark your calendars and join us for an inspiring conversation! Follow me on all streaming platforms or keep up with additional posts on Instagram and Facebook!

Chris and Mark break down some headline stories and dig into a longer conversation about vibe coding in K12. They discuss Common Sense Media's poor safety rating of Google Search's AI mode, continued reporting from databreaches.net about the unresolved Navigate360 anonymous tip database breach, and ClassLink data analyzing device screen time across 5.5 million students. The main conversation is vibe coding - using large language models (Gemini, ChatGPT, Claude, etc.) to generate and deploy code. They talk practical use cases and big concerns. Should vibe coding be used in schools for small utilities? Classroom tools? IT automations? They talk about security, data exposure, maintainability, single‑person liabilities, and more. ———— Sponsored by: Meter NTP VIZOR Fortinet Managed Methods Howard Incident IQ  ———— Join the K12TechPro Community (exclusively for K12 Tech professionals) Buy some swag (tech dept gift boxes, shirts, hoodies...)!!! Email us at k12techtalk@gmail.com OR our "professional" email addy is info@k12techtalkpodcast.com X @k12techtalkpod Facebook Visit our LinkedIn Music by Colt Ball Disclaimer: The views and work done by Josh, Chris, and Mark are solely their own and do not reflect the opinions or positions of sponsors or any respective employers or organizations associated with the guys. K12 Tech Talk itself does not endorse or validate the ideas, views, or statements expressed by Josh, Chris, and Mark's individual views and opinions are not representative of K12 Tech Talk. Furthermore, any references or mention of products, services, organizations, or individuals on K12 Tech Talk should not be considered as endorsements related to any employer or organization associated with the guys.

This week, we covered more Google Search ranking volatility. Google said it sends billions of clicks to websites every week through AI search. Large publishers are fed up and strongly considering...

Have you had the funny feeling that content online is just a worse than it used to be – that actually a lot of art – movies, TV, music, comedy is just not has good as 3, 5, 10 years ago? Or maybe you are a person who makes art for a living who feels like the frog in boiling water, slowly being squeezed by the powers that be out of being able to make a living. How did this happen? Why is this the case? To use a word coined by this week's guest Cory Doctorow – Enshittification. That is the title of Cory's latest book about how the internet and, in turn, our modern lives slowly and, often intentionally, were made less enjoyable and less functional by the people that control the major tech companies. Cory is an author, professor, and digital rights activist and generally one of the most articulate speakers on how the de facto tech monopolies are degrading our standard of living. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Plus: the European Union fines Google for breaching its digital competition rules. And U.S. lawmakers introduce a bill to rein in powerful AI models. Imani Moise hosts. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode OverviewIn this episode of the Rhino Digital Media Podcast, we dive into one of the most misunderstood—and most valuable—aspects of search engine optimization: link building.For years, backlinks have been one of Google's strongest ranking signals. But link building has evolved significantly since the early days of SEO. Today, success isn't about acquiring hundreds of random links. It's about earning trusted endorsements from reputable local organizations, industry associations, community partners, and authoritative websites.Whether you own a local pest control company or you're responsible for marketing one, this episode explains why a strategic link building campaign can dramatically improve your visibility in Google Search, Google Maps, and emerging AI-powered search platforms.You'll also learn why quality always outweighs quantity and how building genuine relationships within your community can become one of your company's greatest competitive advantages.Connect With Rhino Digital MediaWebsitehttps://rhinopestcontrolmarketing.comEmailPhone925-464-8383

This week, we saw some Google Search ranking volatility around July 11th, so I called it the 7-Eleven update. Bing said it does not do one-off search penalties because it is not scalable. Google Images celebrated its 25th anniversary...

(00:00:00) INTRO (00:07:04) La televisión pública húngara pide disculpas por mentir (00:34:31) el menú (00:38:15) patreon (00:48:18) Miremos un solo urbanismo de La Guaira junto a Armando Info a ver qué pasó (01:10:04) Por fin en Europa pueden o no leer tus chats después de esta sesión? (01:15:19) Y hablando de Europa prendan los aires acondicionado pero apaguen los reactores nucleares (01:18:12) Google Search (01:29:14) El hombre más sano del mundo tiene gastritis (01:37:42) Qué es la Inflación diagnóstica, bueno que ahora todo es un trauma (01:45:20) Lo bueno y lo malo de Trump esta semana (02:02:54) Negociaciones con Irán (02:12:09) Si Keiko pudo porque Jean Marie no puede ¿la sexta es la vencida? (02:14:40) Crianza respetuosa Vs el método tradicional se enfrentan en Francia (02:37:27) Y mientras seguimos en shock por el terremoto nuestra deuda es reestructurada (02:44:13) Las protestas en Gaza tienen una sola dirección a juro (02:45:27) El sindicato de un puerto que quiere los reales que se ahorran con la IA (02:48:22) La oveja dolly cumple años, para que sirvió clonar (02:51:36) En el extra: ¿Cuántas inteligencias hay? INFORMACIÓN CENTRALIZADA SOBRE EL TERREMOTO EN VENEZUELA https://www.profesorbriceno.com/about-5 LE PUEDES COMPRAR A UN PANA LA SUSCRIPCIÓN CON TARJETA DE REGALO https://www.patreon.com/profesorbriceno/gift O COMPRAR UNA GIFT CARD DE PATREON EN https://rewarble.com/brands/patreon COMO DIJIMOS EN EL EPISODIO LA MERCH ESTÁ AQUÍ https://quesevayantodos-shop.fourthwall.com/collections/all EPISODIO COMPLETO Y PARTICIPACION EN VIVO EN https://www.patreon.com/profesorbriceno Las Grabaciones pueden verse en vivo en TWITCH ️https://www.twitch.tv/profesorbriceno SUSCRÍBETE AL PODCAST POR AUDIO EN CUALQUIER PLATAFORMA ⬇️  AQUÍ LAS ENCUENTRAS TODAS: ➡️➡️➡️ https://pod.link/676871115 los más populares SPOTIFY ⬇️   https://open.spotify.com/show/3rFE3ZP8OXMLUEN448Ne5i?si=1cec891caf6c4e03 APPLE PODCASTS ⬇️   https://podcasts.apple.com/es/podcast/que-se-vayan-todos/id676871115 GOOGLE PODCASTS ⬇️   https://www.ivoox.com/en/podcast-que-se-vayan-todos_sq_f11549_1.html FEED PARA CUALQUIER APP DE PODCASTS ⬇️   https://www.ivoox.com/en/podcast-que-se-vayan-todos_sq_f11549_1.html Si te gustó, activa la campanita   FECHAS DE PRESENTACIONES ⬇ ️ http://www.profesorbriceno.com/tour Redes sociales: ✏️Web https://www.profesorbriceno.com ✏️Instagram https://www.instagram.com/profesorbriceno/ ✏️X https://x.com/profesorbriceno ✏️Facebook https://www.facebook.com/profesorbricenoOficial/ #aburrido #profesorbriceño #noticias #política

This week, the world finally discovers what we've been saying for years: Gen X wasn't forgotten—we were quietly keeping the entire damn machine running. New Census numbers show America's 45-to-64 crowd is shrinking fast, which means the people who know where all the bodies are buried (and why you never reboot that one production server) are disappearing without a replacement bench. Meanwhile, Meta continues its speedrun toward becoming history's most aggressively unlikeable company, staring down a potential $1.4 trillion lawsuit over social media addiction while simultaneously launching AI features that happily remix your Instagram photos unless you remember to opt out of Zuckerberg's latest privacy experiment. Because nothing says "we've learned our lesson" quite like doubling down.The AI circus somehow gets even weirder. Illinois actually passed meaningful AI safety legislation—an event so rare it qualifies as science fiction—while Sam Altman reportedly floated the idea of AI companies handing the U.S. government an ownership stake. Anthropic published another paper that's already inspiring breathless declarations that Claude is "thinking," because apparently matrix multiplication now counts as an inner monologue. Cloudflare finally decided websites shouldn't have to give away their content for free to AI crawlers, researchers discovered AI agents could consume enough electricity to make Google Search look like a bicycle generator, and Amazon's Mechanical Turk is being replaced by the very AI it spent two decades secretly training. Progress: where everyone works harder, gets paid less, and the power grid cries.Elsewhere in Tech Hell™, Waymo robotaxis turned San Francisco traffic into an even bigger parking lot, Google lost another multibillion-dollar antitrust appeal in Europe, the FCC found fresh ways to make internet bills less transparent, and Midjourney is demanding Hollywood explain its own AI habits in court. We also dig into a disturbing lawsuit involving Grok-generated abuse imagery and what it says about AI guardrails, explain how to stop Meta from feeding your Instagram into its latest AI experiments, discuss why tech workers increasingly feel AI isn't replacing them so much as making them miserable faster, and close things out with the usual Media Candy, Apps & Doodads, and library recommendations to help you survive another week inside the techno-dystopian fever dream we apparently call "the future."Sponsors:Private Internet Access - Go to GOG.Show/vpn and sign up today. For a limited time only, you can get OUR favorite VPN for as little as $2.03 a month.SetApp - With a single monthly subscription you get 240+ apps for your Mac. Go to SetApp and get started today!!!1Password - Get a great deal on the only password manager recommended by Grumpy Old Geeks! gog.show/1passwordShow notes at https://gog.show/754Watch on YouTube at https://youtu.be/xnhzMxu1JNASHOW NOTESAmerica's missing middle: The shrinking 45-64 populationMeta is facing $1.4 trillion in state lawsuits over social media addictionMeta just launched a new AI generator, Muse Image, and users are already pushing back over use of their photosIllinois Drops the Hammer on AI CompaniesOpenAI reportedly wants all AI companies to give the US government a stake in their businessesLawsuit: Man used Grok to make 7K sex images of stepdaughter, then shot himselfMidjourney wants the Hollywood studios that sued it to show the court how they use AIAnthropic Releases Paper About Claude's Mental ‘Workspace.' Don't Read It UncriticallyCloudflare will filter out web crawlers that serve AI companiesWhen It Comes to Energy Use, AI Agents Could Make Chatbots Look Like Pocket CalculatorsAmazon's ‘Artificial Artificial Intelligence' Is Being Eaten by AIDrivers Trapped for Hours in Hopeless Gridlock as Waymos Brick on Major HolidayGoogle loses final appeal over $4.7 billion EU Android antitrust fineFCC to end Biden-era rule that forces ISPs to list all their feesGetty Images is canceling its $3.7 billion Shutterstock merger due to UK restrictionsFootage Shows Cop Stalking Woman He Met on a TV Set After Surveilling Her With a License Plate ReaderMeta says it will disable the camera on its glasses if you tamper with the recording LEDMeta tests ‘super sensing' AI glasses that can capture every momentHow tech workers are feeling in 2026: a workforce splitting in twoSiloSugarDune: Part Three | Official TrailerAI golem Tilly Norwood is reportedly 'starring' in a feature-length movieLuckyNormalHow to claim a WhatsApp usernameHow to Stop Meta AI From Processing Your Instagram ContentGold Rush (First Contact) by Peter CawdronSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

(00:00) The guys type in a few words on the google search engine and see what comes up, and Paul and Alex try to guess what comes up on Ryan's search engine. (00:14:40.96) Former Patriots.com employee with Hardy, Paul and Andy and now WWE backstage correspondent Megan Morant joins Toucher and Hardy to talk about the last time she talked to Andy, her olympic training, her running, is the running good for her, how long she has ran today, the switch between Patriots.com and WWE, has everything now become like professional wrestling, and her next steps for Olympic trials. (00:30:33.56) The guys talk about how Hardy being accused of not wanting to talk about the Red Sox, the Red Sox have won 10 of their last 12 games, if this should change their mindset because of this win streak, can they make a wild card game, Garrett Crochet, Roman Anthony Injury, the starting pitching, and will Craig Breslow be here.Please note: Timecodes may shift by a few minutes due to inserted ads. Because of copyright restrictions, portions—or entire segments—may not be included in the podcast.CONNECT WITH TOUCHER & HARDY: linktr.ee/ToucherandHardyFor the latest updates, visit the show page on 985thesportshub.com. Follow 98.5 The Sports Hub on Twitter, Facebook and Instagram. Watch the show every morning on YouTube, and subscribe to stay up-to-date with all the best moments from Boston's home for sports!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode features a large news slate: Fed minutes reveal split over potential rate hikes, Delta announces no-frills 'basic business' fares,Google Search breaks a major record thanks to World Cup. Roundtable: Can you pay debt, invest and build an emergency fund at the same time?https://www.instagram.com/delano.saporu/?hl=en. Connect with me here also: https://newstreetadvisorsgroup.com/social/. Want to support the show? Feel free to do so here! https://anchor.fm/delano-saporu4/support. Thank you for listening.

A landmark Supreme Court decision shakes up digital privacy, setting new limits on police surveillance and potentially redefining personal data rights in the age of AI and location tracking. Plus, Chinese AI models are rapidly gaining ground while American companies battle lawsuits, regulatory crackdowns, and soaring chip shortages. The global race for AI dominance is wide open! US Supreme Court rules geofence warrants require constitutional protections Musk's X poses "serious risk to Americans' privacy," advocates warn FTC The World Cup added $1 billion in security systems. What happens after the games end? U.S. Lifts Restrictions on Anthropic's Most Powerful A.I. Models OpenAI floats giving Trump administration 5 percent cut of AI boom Cloudflare to block cynical search-and-scrape bots from ad-supported web pages Companies Are Throttling Employees' AI Use Because It's Too Expensive Chinese A.I. Models Gain Ground on Anthropic and OpenAI Swedish court orders Google to pay $1.5 billion to Klarna in antitrust damages Google loses final appeal over $4.7 billion EU Android antitrust fine Google warns EU's plans to weaken its monopoly could expose user data Google's AI buildout drove 37% increase in electricity use in 2025 America Is Having MacBook Sticker Shock Apple may struggle to get clearance for Chinese RAM, even for Chinese iPhones BYD Sells the Most Battery Electric Cars Again NASA mission to rescue the falling Swift observatory has launched NASA inspector general suggests Boeing's Starliner will now be a decade late South Korea to spend $1T on more memory chip production and humanoid robots Spotify deletes streams of chart-topping song after suspicious Kalshi bets Prediction Markets Let You Bet on Whether a Wildfire Will Burn Down Your Town Host: Leo Laporte Guests: Jason Hiner, Lisa Schmeiser, and Owen JJ Stone Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: blackhat.com/us-26 and use code TWIT canary.tools/twit - use code: TWIT zscaler.com/security box.com/AI helixsleep.com/twit expressvpn.com/twit

Google Ads is hiding more and more search term data, and it's becoming a serious problem for advertisers.Try Opteo for free for 28 days - https://opteo.com/pspIn this episode, Chris Schaeffer explains why search terms—not keywords—are the foundation of successful Google Ads management, why Google's increasing lack of transparency matters, and what you can do to protect your campaigns.You'll learn:* The critical difference between keywords and search terms* Why search terms are the first step in measuring paid search quality* How hidden search terms make optimization more difficult* Why less visibility leads to more wasted ad spend* How this shift especially impacts small advertisers* Why transparency has always been one of Google Search's biggest advantages* How broad match negative keywords can help reduce unwanted trafficGoogle Ads wasn't built on showing ads to people who might be interested. It became the world's most powerful advertising platform because it reached people at the exact moment they were searching for a product or service.That's why understanding what people actually searched is so important.Your keywords are only what you tell Google to target. Your search terms reveal where your advertising dollars are really going.If Google continues hiding that information, advertisers lose one of the most valuable tools they have for improving performance and holding the platform accountable.Chris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

A landmark Supreme Court decision shakes up digital privacy, setting new limits on police surveillance and potentially redefining personal data rights in the age of AI and location tracking. Plus, Chinese AI models are rapidly gaining ground while American companies battle lawsuits, regulatory crackdowns, and soaring chip shortages. The global race for AI dominance is wide open! US Supreme Court rules geofence warrants require constitutional protections Musk's X poses "serious risk to Americans' privacy," advocates warn FTC The World Cup added $1 billion in security systems. What happens after the games end? U.S. Lifts Restrictions on Anthropic's Most Powerful A.I. Models OpenAI floats giving Trump administration 5 percent cut of AI boom Cloudflare to block cynical search-and-scrape bots from ad-supported web pages Companies Are Throttling Employees' AI Use Because It's Too Expensive Chinese A.I. Models Gain Ground on Anthropic and OpenAI Swedish court orders Google to pay $1.5 billion to Klarna in antitrust damages Google loses final appeal over $4.7 billion EU Android antitrust fine Google warns EU's plans to weaken its monopoly could expose user data Google's AI buildout drove 37% increase in electricity use in 2025 America Is Having MacBook Sticker Shock Apple may struggle to get clearance for Chinese RAM, even for Chinese iPhones BYD Sells the Most Battery Electric Cars Again NASA mission to rescue the falling Swift observatory has launched NASA inspector general suggests Boeing's Starliner will now be a decade late South Korea to spend $1T on more memory chip production and humanoid robots Spotify deletes streams of chart-topping song after suspicious Kalshi bets Prediction Markets Let You Bet on Whether a Wildfire Will Burn Down Your Town Host: Leo Laporte Guests: Jason Hiner, Lisa Schmeiser, and Owen JJ Stone Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: blackhat.com/us-26 and use code TWIT canary.tools/twit - use code: TWIT zscaler.com/security box.com/AI helixsleep.com/twit expressvpn.com/twit

A landmark Supreme Court decision shakes up digital privacy, setting new limits on police surveillance and potentially redefining personal data rights in the age of AI and location tracking. Plus, Chinese AI models are rapidly gaining ground while American companies battle lawsuits, regulatory crackdowns, and soaring chip shortages. The global race for AI dominance is wide open! US Supreme Court rules geofence warrants require constitutional protections Musk's X poses "serious risk to Americans' privacy," advocates warn FTC The World Cup added $1 billion in security systems. What happens after the games end? U.S. Lifts Restrictions on Anthropic's Most Powerful A.I. Models OpenAI floats giving Trump administration 5 percent cut of AI boom Cloudflare to block cynical search-and-scrape bots from ad-supported web pages Companies Are Throttling Employees' AI Use Because It's Too Expensive Chinese A.I. Models Gain Ground on Anthropic and OpenAI Swedish court orders Google to pay $1.5 billion to Klarna in antitrust damages Google loses final appeal over $4.7 billion EU Android antitrust fine Google warns EU's plans to weaken its monopoly could expose user data Google's AI buildout drove 37% increase in electricity use in 2025 America Is Having MacBook Sticker Shock Apple may struggle to get clearance for Chinese RAM, even for Chinese iPhones BYD Sells the Most Battery Electric Cars Again NASA mission to rescue the falling Swift observatory has launched NASA inspector general suggests Boeing's Starliner will now be a decade late South Korea to spend $1T on more memory chip production and humanoid robots Spotify deletes streams of chart-topping song after suspicious Kalshi bets Prediction Markets Let You Bet on Whether a Wildfire Will Burn Down Your Town Host: Leo Laporte Guests: Jason Hiner, Lisa Schmeiser, and Owen JJ Stone Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: blackhat.com/us-26 and use code TWIT canary.tools/twit - use code: TWIT zscaler.com/security box.com/AI helixsleep.com/twit expressvpn.com/twit

A landmark Supreme Court decision shakes up digital privacy, setting new limits on police surveillance and potentially redefining personal data rights in the age of AI and location tracking. Plus, Chinese AI models are rapidly gaining ground while American companies battle lawsuits, regulatory crackdowns, and soaring chip shortages. The global race for AI dominance is wide open! US Supreme Court rules geofence warrants require constitutional protections Musk's X poses "serious risk to Americans' privacy," advocates warn FTC The World Cup added $1 billion in security systems. What happens after the games end? U.S. Lifts Restrictions on Anthropic's Most Powerful A.I. Models OpenAI floats giving Trump administration 5 percent cut of AI boom Cloudflare to block cynical search-and-scrape bots from ad-supported web pages Companies Are Throttling Employees' AI Use Because It's Too Expensive Chinese A.I. Models Gain Ground on Anthropic and OpenAI Swedish court orders Google to pay $1.5 billion to Klarna in antitrust damages Google loses final appeal over $4.7 billion EU Android antitrust fine Google warns EU's plans to weaken its monopoly could expose user data Google's AI buildout drove 37% increase in electricity use in 2025 America Is Having MacBook Sticker Shock Apple may struggle to get clearance for Chinese RAM, even for Chinese iPhones BYD Sells the Most Battery Electric Cars Again NASA mission to rescue the falling Swift observatory has launched NASA inspector general suggests Boeing's Starliner will now be a decade late South Korea to spend $1T on more memory chip production and humanoid robots Spotify deletes streams of chart-topping song after suspicious Kalshi bets Prediction Markets Let You Bet on Whether a Wildfire Will Burn Down Your Town Host: Leo Laporte Guests: Jason Hiner, Lisa Schmeiser, and Owen JJ Stone Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: blackhat.com/us-26 and use code TWIT canary.tools/twit - use code: TWIT zscaler.com/security box.com/AI helixsleep.com/twit expressvpn.com/twit