Podcasts about Google Search

Home service marketing strategy isn't one-size-fits-all. In this Owned and Operated compilation, John Wilson sits down with Lisa Appleby and Ethan Wright of Service Scalers to break down the marketing systems, lead generation strategies, SEO, Google Ads, Local Services Ads, reviews, AI, and growth playbooks that help contractors scale from $1M to $10M+.Whether you own an HVAC, plumbing, electrical, roofing, or other home service business, this episode explains where your next marketing dollar should go, how to generate higher-quality leads, improve conversion rates, and build a marketing engine that scales with your company.In This Episode The marketing roadmap from $1M to $10M in revenue  Where to invest your next marketing dollar  When to use Local Services Ads, PPC, SEO, and aggregators  Why speed-to-lead dramatically increases booked jobs  How online reviews impact rankings and revenue  The biggest marketing mistakes growing contractors make  How AI is changing SEO, Google Search, and digital marketing  The KPIs every contractor should actually be tracking ConnectJohn Wilson https://www.linkedin.com/in/johnbwilson1/Lisa Appleby https://www.linkedin.com/in/lisa-appleby/?originalSubdomain=ukEthan Wright https://www.linkedin.com/in/ethanwrighttx━━━━━━━━━━━━━━ Sponsors━━━━━━━━━━━━━━Comfort ConnectTurn one installation into years of repeat business with Comfort Connect. Give homeowners flexible payment options, stay connected after the job, and create new recurring revenue opportunities. Learn more: https://bit.ly/4wGXqSX YelpLooking for more qualified leads beyond Google? See how contractors are using Yelp to reach homeowners who are ready to book and diversify their lead generation. Learn more: https://business.yelp.com/campaign/ownedandoperated/ Profit & GritRunning a $3M–$15M home service business? Profit & Grit helps contractors improve cash flow, pricing, forecasting, and profitability with guidance from an operator who's built and sold a $25M service business. Book your free 20-minute strategy call: https://www.profitandgrit.comSend Us Mail!More Ways To Connect with O&OJohn's Podcast YouTube ChannelOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

Robert Brill, CEO of Brill Media, explains how businesses can implant a complete growth engine that attracts ideal customers, converts more leads, and scales sustainable growth through a proven marketing framework. Under his leadership, Brill Media has been recognized 11 times by the Inc. 5000 and the Financial Times 500 for helping businesses grow through precision advertising, strategic messaging, and performance marketing. In this conversation, Robert introduces The Growth Engine Framework—Setup, Awareness, Conversion, Closing, and KPIs. He explains why businesses must first define their Super Consumer, build a compelling proprietary system, and deliver messaging that differentiates them in crowded markets. Robert also shares how overcoming the “81% Gap” through nurture marketing, leveraging AI-powered tools, and documenting repeatable systems enable organizations to scale more efficiently while helping founders transition from operator to owner. — Implant a Complete Growth Engine with Robert Brill  Steve Preda here with the Management Blueprint, and my guest is Robert Brill, the CEO of Brill Media, a leading media buying agency specializing in precision advertising for business growth. Under his leadership, Brill Media has been recognized 11 times by the Inc. 5000 and the Financial Times 500. Robert, welcome back to the show.  Steve, thanks for having me. It’s great to be back. Good to see you again.  Yeah, good to see you after two and a half years. Lots of things happened. So we’re going to dive into all of those things, but let’s start with your personal ‘Why’ and how you’re manifesting it in your business, Brill Media?  I mean, my personal 'Why' is I'm focusing on becoming an owner, not an operator. Spend more time with family, less stress, more happiness.Share on X Because if I think about the last five years, the most cherished times that I think about are the times that I’ve spent on vacation, going to Disneyland, or going to baseball games with my family—all the fun stuff. And it’s not about the fun stuff necessarily. It’s about the fun stuff with family. So, more of that.  Yeah, you’re absolutely right. Those times with the kids don’t come back. The business is going to be around for a while longer, much, much longer. So prioritizing this is a really good idea. So tell me what happened over the last two and a half years since we talked together. What has changed in your business?  You know, we’ve really focused on evolving our solutions. For many years, we’ve been focused on agencies, and we continue to be focused on agencies. If you search for white-label media buying on Google, we’re one of the top one or two results. That’s because we’ve carved out a really strong position helping agencies do media buying, earn revenue, create stickier client relationships as a result of the work we do, and complement their work.  What we've learned over the years is that no amount of good media buying can overcome the wrong messaging.Share on X Even if you look at search engine optimization or social media, at the end of the day, it’s just an amplification of an existing message. If you’re spending lots of time, energy, and, notably, money delivering the wrong message, worst-case scenario, you’re confusing the marketplace. Best-case scenario, you’re only losing money. But obviously, neither of those is the desired outcome.  So before we help clients buy advertising space, post on social media, do SEO, or Generative Engine Optimization (GEO), we really want to dial in the types of messages that are most interesting to them. The next part is this: even if you have the right message and you have the best media buying in the world through Brill Media, none of that matters if you have a leaky bucket. The leaky bucket is when you pay a lot of money to run a Google Search ad, someone clicks, and then they never hear from you again.  At the end of the day, it takes more than one touch—or even a few touches—to get someone to buy from you. So our responsibility has evolved into building this growth engine of understanding the motivation behind why people buy from your company, then delivering the message, then getting people to convert, overcoming what we’re calling the 81% Gap—we can talk about that—and then getting people to see you everywhere so that you become the inevitable choice. The fifth step is understanding the KPIs—the success metrics—for every step of the process. So it’s not just media buying anymore.  Yeah. No, I definitely noticed that it’s not just media buying. It’s not just precision advertising. It sounds like you help them strategize what the right message should be and then convert those leads into customers. So essentially, it’s the whole growth engine that you’re building for companies. Is that right? That is exactly right. It’s the growth engine.  So what is the framework? Because, remember, this is a framework podcast. So describe to me. You actually mentioned step four and step five. I don’t know what the first three steps are. So can you go through the five steps and share with the listeners what that looks like?  So, step one: Setup. Who are you talking to? What’s unique about your audience? What’s unique about your business, and how do you help them achieve transformation? When we talk about setup, there are a few subsections. There’s the Super Consumer. We talk about the Super Consumer as someone who will evangelize for your company. They will pay you what you’re asking, and, in my opinion, most importantly, you like working with them.  So basically, you want to find the Super Consumer, you want to articulate who the Super Consumer is, and then target your growth engine to the Super Consumer?  The first step of the Growth Engine is simply defining who your Super Consumer actually is. So step one is Setup. Inside Setup, there is your Super Consumer, your Unique Advantage Point, and your Proprietary System. The reason we talk about the Super Consumer is that a lot of companies, especially big corporations, talk about the Total Addressable Market—everyone who can possibly buy from you. It’s too broad.  They also talk about small and mid-sized businesses, and commonly people talk about the Ideal Customer Profile, which is anyone who can extract value from your company. In our opinion, that’s too broad as well because if you dial in to the Super Consumer—if you understand the people you want to work with, who will evangelize for you, and who will pay you what you’re asking—you have a subset of people.  When you define them, there's a clear, describable transformation that you can provide that helps you become the inevitable solution for that group of people.Share on X When you know what those people want, what their desires are, what keeps them up at night, what they’re experiencing on a day-to-day basis, what they’re saying to themselves, what they’re saying to other people, and what they’re searching for—when you understand the psychology behind the person—you can actually carve out a position that is highly valuable.  The key part for us is that this is about commoditization and decommoditization. When you talk about lawyers, doctors, dentists, accounting firms, or any retail location, most of these businesses are commoditized. What commoditization means for us is that if you’re an accountant or CPA, your website says something that every other CPA in the area says. If you’re a dentist doing Invisalign, you’re saying something that every other dentist in the area says. That means you can swap out the logo and swap out the photos of the people, and it’s exactly the same.  The consumer can’t tell the difference between one dentist and another, or one accountant and another, because they’re all saying the same things. So the way you decommoditize is by talking about your Super Consumer—who you actually want to serve—and then carving out a unique position for those people.Share on X An example would be an accounting firm we spoke with that really focuses on the trucking industry because they happen to have a large degree of experience in that space. So don’t say you’re a generic accountant who does bookkeeping, taxes, and everything else. Say, “We’re the number one accounting firm for truckers in America.”  Love it.  That’s unique.  Yeah. Love it. Okay, so step one is Setup. Who you’re serving, who your Super Consumer is, what your Unique Advantage is, your Proprietary System, and decommoditization. What’s step two?  Step two is Awareness—driving awareness with your message. Our idea is that now you know exactly who you’re talking to and how they can achieve transformation with you. When you have the ability to really define how they’ll engage with you and what they’ll get from you that’s different from anyone else in the area or the country, that’s when you deliver the message. That’s when you run ads, post on social media, and say things that are going to attract people.  There’s a whole subset of activity behind that related to levels of awareness. The number one mistake businesses make on social media is posting content that’s irrelevant to the audience. That irrelevance comes from how aware the audience is. When people are unaware they have a problem, it doesn’t mean they don’t have a problem. It just means they don’t realize they have one. Your responsibility, when speaking to people who are unaware, is simply to help them understand that they have a problem.  You’re not trying to get them to start now, book a call, or get your free diagnostic. You want to trigger something in their head so they say, “Oh, I’m dealing with this type of experience. I’m a trucking company, and I really don’t have good accounting. I didn’t realize I had a problem.” The success of your marketing is simply when that person says, “Oh, I actually have a problem now.” You’re not going to see that in HubSpot.  You’re not going to see that in any meaningful metric. But when you consistently post content on social media that highlights the problem you solve, three, four, or six months from now, you’ll start to see that wave of marketing activity result in activity inside your HubSpot or CRM. So step two is Awareness—simply delivering the message. Okay.  Step three is Conversion. Conversion is simply, “Hey, click on this ad or see my post and download the guide, take the diagnostic, take the interactive quiz, watch a video,” whatever it is, in exchange for an email address, name, phone number—that type of thing. Now, here’s a key insight. People are not ready to buy after they submit their contact information. That’s another meaningful point that businesses overlook.  They think, “Whoa, a lead just came into HubSpot. Well, clearly they’re ready to spend $50,000 with me.” But think about the experience. Maybe I spend two and a half seconds on an ad. I spend 20 seconds on a landing page. No one’s going to spend any meaningful amount of money after 22 and a half seconds of engagement.  Yeah.  All they’re saying is, “Hey, for a moment in time, what you said to me was relevant.” And that’s it. This is where a lot of companies stop. They say, “Well, I’m getting bad leads. They’re not converting into business.” Or they say, “I got a click, and they visited my website.” It’s not turning into business because you’re not warming people up. And then the solution to that is you’ve got to overcome this 81% Gap, right?  So after someone converts—and for e-commerce it’s slightly different. People maybe visit your site, or they add something to the cart and they don’t purchase yet. But going back to B2B and professional services, you’ve got to overcome this 81% Gap. There’s a study by 6sense, the account-based marketing firm, that says 81% of buyers will only talk to a vendor after they’ve decided to work with the vendor. The implication of that is staggering. The number is going to increase by 2030 to, like, 95% or 98%.  What that means is companies are not going to get a chance to sell people anything. There’s no sales conversation. There’s no credibility. There’s no case studies. There’s no testimonials. There’s no, “Hey, here’s why you should work with us.” Which means all the information that would’ve been supplied by the salesperson now needs to be supplied by marketing. All the case studies, the testimonials, the credibility markers, you’re a member of the Chamber of Commerce—all of that needs to be delivered in marketing. It’s no longer going to be delivered in a sales conversation.  Interesting. Yeah.  So step four is Close.  After conversion, don’t we have a nurture step?  Well, we’re calling Close the nurture. Close is effectively the nurture step.  Okay. Got it.  So it’s the activity to achieve the close, which is the nurture. What we’re saying is: retargeting ads. Again, here’s another common mistake businesses make. Many businesses will pummel people with the same ads that got them into the funnel. That’s worthless because you’ve already delivered that message.  The user’s beyond that. What the user needs to see are the case studies, the testimonials, the credibility markers—all the reasons why your company should be the company they choose. The user needs to see the email marketing—up to 45 emails over the course of 100 days, somewhere around there.  Forty-five emails?  Yeah. Twenty-five to 45, but we recommend 45. The reason is, first of all, the user’s not going to read all of them. Secondly, the user’s only going to pay attention to the things they’re actually interested in. So: retargeting ads, email marketing, and professional services. The last component is LinkedIn Social Preheating. LinkedIn Social Preheating is the simplest thing that anyone listening to this can take action on this today.  Go to Sales Navigator. Create a list of all the people who are in your CRM. Find them on LinkedIn. When they post something, like their post. That’s it. Spend 20 minutes a day in the morning liking posts from people who’ve expressed interest in your business. Or, alternatively, do the same thing for people you want to work with who don’t know you yet. The reason that’s valuable is because, number one, they get notifications and sometimes emails saying, “Steve Preda liked your post.” Steve Preda. Steve Preda. Steve Preda. Over the course of two weeks: “I’ve got to pay attention to Steve Preda. That name sounds familiar.”  Yeah.  Oh, and here’s the ad from Steve Preda, and here’s the email about the transformation he provides. So by the time you or your people call them: “Steve Preda… I’ve been meaning to talk to you.” Or they call you and say, “Steve, I see you everywhere.” The LinkedIn activity, combined with the email marketing and the retargeting ads, makes you the inevitable choice. To a small group of people.  Because you’re not trying to get millions of customers unless you’re in retail or e-commerce. You’re trying to get 20 customers who are going to pay you $10,000 to $50,000. To those 20 people—and the hundred people who maybe don’t convert—you’re everywhere. You’re the inevitable choice. The fifth step in this process is setting KPIs at the beginning. How many sales-qualified calls do you need? How much revenue per month do you need? There are clients who are members of ProVisors.  I’m a member of ProVisors. How does your marketing impact your ProVisors relationships? The core idea is that we see a lot of companies going into the marketplace with point solutions. “Hey, I’m going to try Facebook ads.” “Ah, it didn’t work.” “I’m going to try Google Ads.” “Ah.” “I’m posting on LinkedIn.” “Ah.” They try all these different things and wonder, “They should work. Why don’t they work for my business?” The answer is because you don’t have a unifying strategy. They all serve different roles in the marketing process.  When you know the difference between an unaware consumer and what they need to hear versus a solution-aware consumer who’s on Google, you know you need different metrics and KPIs. We want to prevent companies from going from one point solution to another for years, spending lots of money and getting very frustrated. Instead, have one unifying strategy and then deploy activities that are actually going to benefit the growth…Share on X  Love it. So the five-step framework is: Setup—Super Consumer, Unique Advantage, Proprietary System. Number two, Awareness—ads and social. Then Conversion, which is basically email capture, a diagnostic, a video, a white paper, whatever. Then Close, which is the nurture: retargeting, email sequence, LinkedIn Social Preheating. Interesting. And then KPIs. How do you measure? What are your targets? And how do you get there? That’s  Yeah. That’s the Growth Engine.  So one thing that you mentioned: Proprietary System. What do you mean by that?  The only truly unique things that exist in the world are technological innovations. The iPhone—when Apple created the iPhone—that was unique. When Ozempic came out, that was unique. I’m not talking about that. What I’m talking about is this. I’ll give you an example. If you’re a lawyer, a dentist, or an accountant— If you’re a lawyer, you cannot deviate. You’re literally dealing with the law.  What you have to do as a lawyer has been dictated in legal documents for a long time, depending on the field of law that you study. You cannot deviate from that. You have a process that you have to follow. But what is unique is the way you think about it, the processes inside your organization that ensure you’re successful, and the way you steward clients. Look at marketing. We’re a highly commoditized industry. There are a million people on Upwork who do some sort of marketing work.  There are 40,000 or 50,000 agencies in the United States that all do some type of marketing work. If I go to the marketplace and say, “Hey, I do Facebook ads,” guess what? There are 10,000 people who also do Facebook ads. That’s not unique. What is unique is the systems and processes we’ve developed around how we do Facebook ads and how we think about marketing. The first step we take with our clients is developing a Proprietary System—the thing that's unique about the way they approach the world.Share on X  I was just doing some thinking about roofing. I have some notes here. The Roof Guard Lifetime Protection System. What is that? I don’t know. But you know what? A roofing company needs to have something called the Seven-Point Storm Shield Inspection or the Precision Roof Blueprint. The idea is that you have something no one else has, such as this Precision Roof Blueprint, that you can point to and say, “Look, you can get roofing from anyone, but only we have the Roof Guard Lifetime Protection System.”  Yeah. Yeah, got it. So it’s not a marketing system. It’s more about productizing and branding your services.  Exactly. You need a three-, five-, or seven-step system that you can point to. When we have sales conversations, we have a visual for the Growth Engine. The reason that’s important is because you need to be able to hook into the buyer’s mind. One of the ways you hook into the buyer’s mind is by the buyer saying, “Look, they have this thing called the Roof Guard Lifetime Protection System. I don’t know—that sounds real.  Here are the seven things you get when you get the Roof Guard Lifetime Protection System.” It’s a way for people to not just get excited about your business, because that lasts a very short period of time. They need to go to their husband or wife, or they need to remember a very pithy, short summary of what the conversation was about. “Oh yeah, they have the Roof Guard Lifetime Protection System. Here’s what it is. Here’s a visual of it.”  Okay. That makes sense. So, switching gears here a little bit. Things are changing very fast in this business, and you want to make sure you put your family first. What is one thing that you’re actively trying to figure out in this business going forward?  I mean, the most fascinating and exciting thing I’m doing right now is something I’ve always wanted to do but never had the skills for—and now I suddenly do—which is building actual software that’s valuable for us and our clients. For example, we have a framework for LinkedIn. In very simple terms, you like the posts of the people you want to sell to. From the perspective of the LinkedIn algorithm, that’s very low value.  It’s good from a sales perspective, but from the algorithm’s perspective, it’s not that interesting. You post content on LinkedIn that has to have a unique perspective—an opinion. A lot of people can write with AI. You don’t write with AI. You say something that’s unique to your perspective. Maybe AI helps you write it more eloquently in little bits and pieces. But even that by itself, it’s hard to get traction. The way you get traction on LinkedIn right now is through comments. I’ll get 80 to 100 views on a post.  I’ll get 400 to 800 views on a comment. The comment is the engine behind more visibility on LinkedIn. This goes back to the question you asked. The key point on LinkedIn is you’re not just saying, “Hey, great job.” “I like that.” “I totally agree with you.” Or posting the raised-hands emoji and saying, “This is amazing.” That’s not the kind of comment I’m talking about because that’s low value. It’s also not AI-written content because that’s low value. It’ll deprioritize your content.  When you comment on LinkedIn, you have three sections: Compliment. Expand. Ask. Compliment: “You’re right. Marketing is highly commoditized. I fully agree with you there.” Expand: “When we work with clients, especially highly commoditized businesses like doctors, lawyers, and accountants, the first thing we do is help them decommoditize their business.” That’s the second section. That’s Expand. The third section is Ask. “What’s the first step you choose when you come across a highly commoditized business?” Compliment. Expand. Ask. Now guess what? We built an app that I’m using. All you need is five to eight posts a day. It’s AI-powered. I put in a link for Opus 4.8. It gives me a perspective on what I could say. I get three options. I copy one, write my own commentary around it so it’s not fully AI-written—because I want it customized to me—and then I post it. After that, I go back to the app and put the content I wrote back into the app.  A few things are happening. Number one, any of our clients can now use this app to write highly engaging commentary on LinkedIn. It starts to learn your voice and how you write so that the AI becomes better at writing in your style. I don’t know what it’s called—a micro app, a business app. This isn’t something I’m going to take to the marketplace and say, “Here, spend $10 a month to buy this service.” It’s simply an added value for our clients.  Love it.  Those types of apps are super powerful. I get on sales conversations. I understand the business problems that businesses have.Share on X I build apps. Like right now, I’m in the process of building a media planning app that actually becomes a replacement for how we develop proposals. One component of that app is going to have a diagnostic section, which means you give me some information, and it’ll spit out information about what you should do for your marketing that, number one, follows our framework, the Growth Engine, and, number two, is based on the historical knowledge we have across all of our clients—but generalized by industry, not specific client names.  It takes the best of what we do and makes it so easy that someone who doesn’t have a great deal of knowledge in digital advertising can get a highly pertinent proposal and diagnostic ready for them with the click of a button after talking to someone for 15 minutes.  Very impressive. So you’re building these apps, and essentially you’re empowering your business with these apps so some of the things you’ve done in the past can be automated. So, Robert, if you had a magic wand and you could fix one thing in your business in the next 12 months, what would that be?  I mean, look, just to be completely honest, I understand the difference between an owner and an operator. The short answer to that question is I want to be an owner, not an operator. I’m looking at an operator as someone who’s in the day-to-day. They’re the practitioner. I mean, I’m 23 years into the advertising business. I’m 13 years into my business. I love this business. You’re not going to see me become a real estate agent, and I’m not going to be hawking…  I think I probably said this last time. I’m not going to be hawking crypto or whatever the case is. This is my life, and this is my passion. For so many years of my life, I’ve dedicated my interests, my hobbies, and my professional time to becoming a better practitioner. My goal now is to become an owner, which means the business operates without me. I get to focus on the projects that I want to focus on, which I’m already doing to a degree.  I have a phenomenal Director of Accounts. Her name is Linda Flores. She is k*ller. She scares me sometimes. We’re on calls, and I’m like, “Holy cow, if I was not the owner of the business, I’d be scared. In fact, you’re scaring me, Linda.” You’re getting things going. People should be scared of you. That’s what a good Director of Accounts—an operations person—does. She’s phenomenal. But at the end of the day, if I choose to be on an island for six months out of the year, the business operates fine. We’re not there yet. That’s what I’m focusing on.  So what’s missing? You said you’re already spending some of your time developing these apps—the stuff you love. What would you have to let go of in the next 12 months to get there?  I recently read the book The E-Myth about a year, year and a half ago. One of the most insightful perspectives I got from The E-Myth is this—and people are going to hate this. People who are not entrepreneurs will look at me like I’m the devil. Okay? But this is not my idea. This is from The E-Myth. The idea is that processes, systems, and standard operating procedures are effectively the safety net for the success of a company.  Which means instead of hiring incredibly expensive people inside your business, you can hire, for many roles, people with the minimum level of qualification. The standard operating procedure becomes the safety net that helps them succeed. I was like, “Holy cow, that’s fascinating.” Because as a business owner, I’m looking at myself. I’m hiring highly qualified, very expensive people to do the work. The sign of a good business, in my opinion—or at least from what I understand—is a business that has such phenomenal standard operating procedures that it can hire people with the minimum level of qualification, and they can still be effective.  Frankly, I think we have good standard operating procedures, but we need better ones. And frankly, the AI tools that I'm building help us get there.Share on X The media planning tool that I’m building means I could hire someone with two, three, or five years of experience in marketing and advertising. Through the AI system, they get the benefit of all of our clients’ knowledge and insights that we’ve talked about over the years. They get the benefit of what I know about marketing.  They get the benefit of all the data that’s flowed through the pipelines of our business. All of that information becomes the baseline from which someone with two, three, or four years of experience in marketing develops a phenomenal strategy. Because they’re not relying on two, three, four, or five years of experience. They’re relying on my 23 years of experience delivered through an AI pipeline.  So essentially, what you’ve accumulated over the years—institutional knowledge—maybe it’s in your head, but you can download it. You’ve written things. You’ve produced a bunch of videos. You can put that into an AI database or knowledge base, and that can power some of the systems you’re developing. Other people can come in, run it, and follow your process.  Yeah. And it’s not just ours. I mean, look, it’s any system that I believe is valuable that should be piped into that AI knowledge base. But the value there is me as the curator. That’s when you get to the point where the business is still an authentic reflection or extension of the owner. One of the most important things, especially for professional services businesses, is that the business will be successful if it’s an authentic representation—or extension—of the owner, and you like the people you’re working with.  Love that.  Which goes back to the Super Consumer. The most important part of our whole process is: Who are the people you love working with? Just as an aside, what’s funny is there are two paths. There’s the path of people you love working with who don’t pay you as much, but it really fills your soul. You like them. You’re helping them. They’re very grateful for it.  Then there are the people you like working with less, and they pay you a ton of money. You need both. I think every professional services client we have who starts paying attention to this discovers that same dichotomy of clients.  Well, if you can have them be the same people, that’s the ultimate, isn’t it? That’s the ultimate.  Yeah. By the way, I really love this E-Myth reference. I had Michael Gerber on this podcast about 10 months ago, and he might actually like to hear how you’re refining his system in The E-Myth. So it’s pretty cool. Robert, if people are hearing this and they want this Growth Engine to be developed in their business, and they want access to the other software components you’re developing that could amplify their business—maybe the LinkedIn warm-up system and things like that—where should they go, and how can they learn more and connect with you?  Yeah. So the site that’s most relevant right now is: strategy.brillmedia.co. Again, that’s strategy.brillmedia.co. That breaks down what we do for businesses and what we do for agencies. You have pricing on there. To get a blueprint for your business—the diagnostic and strategy—we spend an hour on the phone interviewing the business owner. What are the economics? What’s been working? Why is now the time?  Tell me about your best clients and your worst clients. Just tell me stories about your business. It’s $497, and you get a complete blueprint—a complete marketing strategy synthesized through our systems and processes—so you can get off the marketing treadmill. You’re not spending months, years, and lots of money grasping at straws: Facebook. Google. LinkedIn. “Why doesn’t any of it work?” We’ll solve  All right. Definitely check out strategy.brillmedia.co. See for yourself what you can get there and how you can get started with Robert and his team. Definitely connect with Robert on LinkedIn. And if you enjoyed this episode, st81% ay tuned because every week we bring you one or two exciting entrepreneurs who share their frameworks with you. Thanks for coming, Robert, and sharing your experience. And thanks for listening. Important Links: Robert's LinkedIn Robert's  website

Reddit is debating about whether or not to renew its deal for Google Search, and its stock tumbled. Basically, AI search engines are scraping from reddit which is why it's so dumb and misinformed. Reddit seems to be angling for more money, but will Google actually pay it? Do they even need Reddit? Does ANYBODY even need Reddit? Watch the podcast episodes on YouTube and all major podcast hosts including Spotify. CLOWNFISH TV is an independent, opinionated news and commentary podcast that covers Entertainment and Tech from a consumer's point of view. We talk about Gaming, Comics, Anime, TV, Movies, Animation and more. Hosted by Kneon and Geeky Sparkles. Get more news, views and reviews on Clownfish TV News - https://more.clownfishtv.com/ On YouTube - https://www.youtube.com/c/ClownfishTV On Spotify - https://open.spotify.com/show/4Tu83D1NcCmh7K1zHIedvg On Apple Podcasts - https://podcasts.apple.com/us/podcast/clownfish-tv-audio-edition/id1726838629 MORE CLOWNFISH TV - Official Merch Store: http://ClownfishMinus.com Facebook - https://facebook.com/ClownfishTV X - https://x.com/ClownfishTVcom Clownfish TV subreddit: https://www.reddit.com/r/ClownfishTVOfficial/ Disclaimer: This series is produced by Clownfish Studios and WebReef Media, and is part of ClownfishTV.com. Opinions expressed by our contributors do not necessarily reflect the views of our guests, affiliates, sponsors, or advertisers. ClownfishTV.com is an unofficial news source and has no connection to any company that we may cover. This channel and website and the content made available through this site are for educational, entertainment and informational purposes only. These so-called “fair uses” are permitted even if the use of the work would otherwise be infringing. #Reddit #Internet #Podcast #Commentary #News #Reaction #Gaming #Comedy #Entertainment #Hollywood #PopCulture #Tech #Anime #FYP Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to episode #1047 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Simon Rogers has spent his career turning data into stories that help us better understand the world... and ourselves. A former news editor at The Guardian, where he founded and edited its influential Datablog, Simon is now the Data Editor at Google, working with Google Trends, one of the largest publicly accessible datasets of human curiosity and behaviour ever created. He is also the co-host of The Data Journalism Podcast and a longtime advocate for open data, visualization and making complex information meaningful. His new book, What We Ask Google - A Surprisingly Hopeful History Of Humankind, explores what billions of searches reveal about our private fears, shared vulnerabilities, cultural obsessions and desire to help one another. In this episode, Simon discusses why search offers a uniquely intimate portrait of humanity... not the carefully curated version we present on social media, but the questions we ask when we genuinely need answers. He explains how searches surrounding grief, friendship, parenting, health and crisis reveal that people are often far less alone than they feel, and perhaps more compassionate than our public discourse suggests. We also explore Google Trends as a cultural and predictive signal, the communities formed through shared curiosity, and why being surrounded by data does not necessarily make us more insightful. Simon reflects on how AI is changing the language and complexity of our searches without fundamentally changing what humans want to know. What emerges is a fascinating portrait of search as a collective stream of consciousness... chaotic, vulnerable, curious and surprisingly hopeful. Enjoy the conversation... Running time: 53:45. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Thinking With Mitch Joel. Feel free to connect to me directly on LinkedIn. Check out ThinkersOne. Here is my conversation with Simon Rogers. What We Ask Google - A Surprisingly Hopeful History Of Humankind. The Data Journalism Podcast. Datablog. Google Trends. Follow Simon on X. Follow Simon on Bluesky. Follow Simon on LinkedIn. Chapters: (00:00) - The Role of a Data Editor. (02:47) - Exploring Optimism Through Data. (05:57) - Understanding Human Connection Through Search. (09:05) - Cultural Reflections in Search Trends. (11:59) - The Intimacy of Search Queries. (15:08) - The Power of Data Visualization. (17:57) - Shifts in Search Behavior During Covid. (21:05) - The Complexity of Community and Connection. (23:57) - Echo Chambers and Misinformation. (27:06) - Predictive Power of Search Data. (28:19) - AI's Impact on Search Behavior. (33:28) - Understanding AI Integration in Search. (36:12) - Data Richness vs. Insightfulness. (39:01) - The Art of Data Storytelling. (41:25) - Search Behavior and Societal Reflections. (44:16) - Loneliness and Connection in Search Data. (45:39) - The Future of AI and Search Engines.

This week, we discuss how normal people use AI, Alphabet's Anthropic-fueled earnings, and skills vs. agents. Plus, catching AI-cheating students with a hidden prompt. Watch the YouTube Live Recording of Episode 583 Runner-up Titles “Do you think they named them red delicious because they knew they were delicious?” I thought they were First World Steal your Alpha-tier Cory uses only 100% free-range, organic AI. Copy, paste, go. Stolen fruit from the poisoned tree all the way down. It's a different kind of cold. It's a dry cold. Rundown AI IRL How people use AI in 2026: TV, homework, the DMV Professor's invisible prompt trap catches 32 students cheating on their midterm with AI Amazon confirms it's closing key AI site in San Francisco but says work on its top models continues Google Cloud is killing it Skill vs. Agents Atlas: Wiz's autonomous AI Agent for vulnerability research Don't Build Agents, Build Skills Instead Relevant to your Interests Alphabet Quadruples Profit to $112 Billion, Fueled by A.I. Investments Palo Alto Networks to Acquire Embrace, Adding Real User Monitoring to Its Observability Platform IBM CEO Says Company Culture Was Too Slow to Change Domo Announces Agreement to Sell Substantially All Assets and Certain Liabilities to Progress Software for $400 Million Google Cloud is killing it ChatGPT chats are showing up in Google Search — how to find and delete yours [Update] 2026 State of infrastructure in the agentic AI era Stripe in Talks to Buy Buzzy AI-Model Marketplace OpenRouter Sponsors Signadot: making sure AI-written code actually works. Conferences AI Connect, Aug 22nd, 2026 - Riga, Latvia, Coté speaking. DevOpsDays Graz, Sept 4-5, 2026 Cloud Foundry Summit, Sept. 21st to 22nd, Heidelberg, Coté speaking. DevOpsDays Rockies, Sept. 22 – 23, 2026, Discount Code: 26DODSWEDEFTALK WeAreDevelopers NA, Sept 23-25, 2026, Discount Code: DEVPOD26 25 Free Tickets DevOpsDays Dallas, Sept 28-29, 2026 DevOpsDays Vilnius, Sep 30 - Oct 1, 2006 DevOpsDays Istanbul, Oct 24th, 2026, Coté keynoting. VMware User Group, Orlando, Oct 20-22, 2026 Cloud Native Denmark, Nov 19th, 2026, Copenhagen, Coté keynoting. SDT News & Community Join our Slack community Email the show: questions@softwaredefinedtalk.com Free stickers: Email your address to stickers@softwaredefinedtalk.com Follow us on social media: Twitter, Threads, Mastodon, LinkedIn, BlueSky Watch us on: Twitch, YouTube, Instagram, TikTok Book offer: Use code SDT for $20 off "Digital WTF" by Coté Sponsor the show Sponsor more podcasts with Failover Media Recommendations Brandon: Silo Season 3 Matt: Hyperion Coté: Cooking with Claude

This week, yep, we had more ongoing Google Search volatility but a calming period on Wednesday. Google has rolled out the platform properties to track X, YouTube...

What happens when a 16-year Google veteran (who also worked at Microsoft) decides to fix drug discovery with AI?You get Pauling AI, a next-generation molecular simulation platform built to discover the medicines of tomorrow.In this episode of Game of Pharma, Javier, CEO & Founder of Pauling AI and Ex-Technical Director at Google Healthcare & Life Sciences, shares his journey from leading Search, Ads, Supply Chain, and Cloud at Google (with prior experience at Microsoft) to building AI tools that could shape the future of pharmaceutical research.What you'll learn in this episode:→ Why Javier left Google after 16 years to bet on biotech AI→ What's actually working in AI drug discovery (vs the hype)→ Why biotech startups adopt AI faster than Big Pharma→ How Pauling AI is reimagining molecular simulation→ The next 5 years of AI in pharmaIf you're curious about where AI meets drug discovery, this conversation is unmissable.️ Listen on Spotify: https://open.spotify.com/show/4EDgDoe...️ Apple Podcasts: https://podcasts.apple.com/us/podcast...Subscribe to our newsletter: https://game-of-pharma.beehiiv.com---ABOUT JAVIER:Javier is a technology executive, and entrepreneur. Currently leading Pauling AI, a next-generation molecular simulation platform.Previously: 16 years at Google (Search, Ads, Supply Chain, Cloud). Prior experience at Microsoft and McKinsey.Education: Superior Engineer in Computer Science, Masters in Mathematics (Dropped out of Ph.D. in Mathematics to pursue building software.)ABOUT GAME OF PHARMA:World's leading pharma podcast with 25,000+ subscribers globally. Featuring conversations with the brightest minds in pharmaceuticals.Website: https://gameofpharma.com/LinkedIn:  / game-of-pharma-podcast  

Is your website's internal search feature secretly acting as an open invitation for crawling lots and lots? In this episode of Search off the Record, Martin Splitt and John Mueller pull back the curtain on how internal search results pages can turn into "infinite crawl spaces" that trap Googlebot, waste your crawl budget, and spike your database load. They break down the critical technical differences between blocking search pages via robots.txt versus noindex tags, and expose the massive security liabilities of leaving these pages indexable.  In this episode, you'll learn: The "Infinite Crawl Space" Concept: How Googlebot treats internal search functions as infinite crawl spaces that can generate an endless loop of new URLs. Server Strain & Performance: Why uncached internal search pages force constant database lookups and ranking calculations, slowing down your website for real users. Robots.txt vs. Noindex: The distinct technical trade-offs of using a broad robots.txt disallow rule versus a robots meta tag or HTTP header noindex. The Spam Vector Threat: How bad actors search for pharmaceutical, adult, or casino queries on your site to piggyback off your domain authority and display spammy contact info in Google's index. Why 500 Errors aren't great: Why serving a 500 server error code to stop bots on search URLs will backfire and reduce Googlebot's crawl rate across your entire website. Category Pages vs. Search Pages: How systems like Blogger use search parameters for tag landing pages and why you should treat valuable category pages differently. Key Takeaways for SEOs & Developers: Fix Crawling at the Source: Do not use the Google Search Console Removal Tool to handle infinite search URLs; it only filters search results temporarily and does not stop Googlebot from hammering your server. Broaden Your Robots Rules: Use one broad wildcard rule in your robots.txt (like /search?) to cover all query parameters, keeping your file maintainable and clean. Build Real Category Pages: Instead of using internal search parameters as makeshift categories, invest in clean, dedicated category pages to help search engines understand your site's hierarchy. Don't Depend on Auto-Systems: While Google's systems try to automatically recognize and deprioritize infinite spaces, it is slow and unreliable—proactive manual configuration is always safer.     Chapters 00:00 - Intro & Greetings 00:45 - Defining Internal Search Results Pages 01:26 - How Googlebot Discovers Search Features & Creates Infinite Spaces 04:15 - Crawl Budget, Server Load, and Database Performance Hurdles 07:32 - Solutions: Robots.txt Disallow vs. Meta Noindex 10:09 - The Fallacy of the Search Console Removal Tool & 404 Pages 12:35 - Why You Should Never Serve 500 Errors to Bots 13:56 -  CMS Nuances: Tag Landing Pages and Blog Categories 15:26 - Crafting Broad Robots.txt Patterns and Historical Guidelines 18:17 - When (and When Not) to Allow Indexed Search Pages 20:41 - The Spam Vector Threat: Hacked Content, Casino, & Pharma Exploits 25:06 - Taking Proactive Security Measures for Clients 27:04 - Lazy Search Redirection Hack, Outro & Subscribing Resources Mentioned: Google Search Console (Removal Tool)    Do you have a legitimate reason for letting search engines index your internal search results page? Let us know in the comments below, or find us on LinkedIn to share your thoughts! Don't forget to like and subscribe to the podcast on your favorite platform to catch every behind-the-scenes episode from the Search Relations team! Episode transcript →  https://goo.gle/sotr113-transcript Listen to more Search Off the Record → https://goo.gle/sotr-yt  Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast #SEO #GoogleSearch #SearchConsole #SEOTips #CrawlBudget #RobotsTXT #GoogleSearchConsole #WebPerformance #WebSecurity #SearchOffTheRecord  

Bruno Guglielminetti et Jérôme Colombain reviennent sur une semaine particulièrement riche en actualité technologique. Ils analysent l'incident où deux modèles expérimentaux d'OpenAI ont réussi à quitter leur environnement de test pour mener une cyberattaque contre Hugging Face, un événement qui relance le débat sur la sécurité des IA avancées. Au menu également : l'interdiction des réseaux sociaux pour les moins de 15 ans en France, le refus d'autoriser la conduite assistée de Tesla sur le territoire français, l'arrivée des résumés générés par l'IA dans Google Search en France, l'entente stratégique entre Microsoft et Mistral, la percée du modèle chinois Kimi K3 et les ambitions de Pékin dans la course mondiale à l'intelligence artificielle. Enfin, les deux animateurs commentent les nouveaux appareils pliables de Samsung et les dernières expérimentations en matière d'IA générative.

Six years is a long time between visits, and I was excited to catch up with Seth Greene, someone I've known and worked with going all the way back to 2017 or 2018. Seth is the founder and CEO of Market Domination, one of the nation's foremost authorities on growing a business through strategic affiliate and referral relationships, and under his leadership Market Domination landed a spot on the Inc. 5000 list of fastest growing companies. He's also the co-host of the Sharkpreneur podcast alongside Kevin Harrington, the original Shark from Shark Tank, a nine-time bestselling author, and has been featured on NBC News, CBS News, Forbes, Inc., and CBS MoneyWatch. We got into what Market Domination is doing right now, which has changed a lot even in just the last six years. Seth walked me through two of their newest capabilities: a way to place your podcast ads on other people's podcasts to grow your own audience, and a way to pull real time Google search data to build a list of people actively searching things like "sell my house" or "rent to own" in your target city, so you can put your message directly in front of a warm audience. We also got into the biggest marketing mistake Seth sees investors make, which is simply blending in and looking like everyone else, and who his services are actually built for, established investors doing real volume, not someone on their very first deal. Seth shared his process for building a network of "dream partners," people who already have your ideal audience, and how his own book turns podcast guest appearances into a referral engine. Toward the end, Seth got personal and told me the single most important thing he's learned recently: who you're being affects how well what you do actually works. It's less about the newest marketing tactic and more about the internal work. If you want a masterclass in both cutting edge direct response marketing and the mindset underneath it, this episode has both.   Key Talking Points of the Episode 00:23  Welcoming Seth Greene back after six years and revisiting his background 02:22  Catching up on what Seth has been building since his last appearance 02:48  The two newest capabilities at Market Domination: podcast-to-podcast advertising and Google search data targeting 04:23  Who the Google search targeting tool is actually built for 05:31  The biggest marketing mistake Seth sees real estate investors make 06:41  Who Seth's services are and are not a good fit for 07:36  Using accredited investor data to help investors raise capital without their own money 08:34  Overcoming the fear of pitching investors by getting reps in and expecting rejection 09:17  Why creative deals and the three paydays model beat the old way of getting paid once 11:39  Whether budget minimums apply the same way to brand new investors 12:40  Seth's pricing tiers, from self-serve resources to a full outsourced marketing department 13:22  How to reach Seth for an exploratory call 14:00  Confirming how long Seth and Chris have worked together 14:39  Other ways to reach Seth: email, website, and LinkedIn 14:57  Where Seth sees AI heading in marketing, and why the human check still matters 16:14  What's changed in AI-assisted marketing just in the last couple of hours of testing 16:31  The three things Seth would prioritize first if he stepped into real estate marketing tomorrow 18:19  Building a network of dream JV partners who already have your ideal audience 19:29  A preview of Chris's upcoming appearance on the Sharkpreneur podcast 19:47  The most important thing Seth has learned recently: who you're being affects how well what you do works 21:17  The $4 Sandwich, the book Seth recommends for mindset work 22:14  Closing thoughts and where to find Seth going forward   Quotables "Who you're being affects how well what you do works." "If you say the same things as everybody else, nobody knows how to tell you apart." "Go have some really bad offer conversations… get some reps under your belt with getting rejected so you improve your technique."   Links Market Domination LLC (Seth's direct response marketing firm) — https://www.marketdominationllc.com Sharkpreneur Podcast (Seth's podcast with Kevin Harrington of Shark Tank) — https://sharkpreneurpodcast.com The Ultimate Guide to Growing Your Business with a Podcast: Turning Warm Fuzzy Feelings Into Cold Hard Cash (Seth's book, 30% off Amazon price for listeners as stated on air) — https://www.amazon.com/Ultimate-Guide-Growing-Business-Podcast/dp/B096LTQBH6 Book a call with Seth (free exploratory call for members of the Smart Real Estate Coach community) — https://bookwithseth.com 3 Paydays® Live https://3paydayslive.com/podcast Free Discovery Call https://smartrealestatecoachpodcast.com/discovery  3 Paydays® System Mastery Course - Use coupon code for 50% off https://smartrealestatecoach.com/qls Coupon code: pod  Apprentice Program: 3PaydaysApprentice.com/Podcast  Masterclass: https://smartrealestatecoach.com/masterspodcast 3 Paydays Books: https://3paydaysbooks.com/podcast Partners: https://smartrealestatecoach.com/podcastresources  

Google Ads, Local Service Ads, ChatGPT advertising, AI search, and Google Business Profile are all changing quickly. In this episode of Torsion Talk, Ryan delivers a rapid-fire breakdown of the latest marketing and AI updates that garage door companies and home service businesses need to understand.Ryan begins with an update on Google's plan to move Local Service Ads into the Google Ads platform. While garage door services were not specifically listed in the first phase of the rollout, additional service businesses may be included later in the year. He explains what is expected to remain the same, including pay-per-lead pricing and placements within Google Search and Maps, as well as the removal of BBB callouts from LSA.The episode also covers Google's decision to remove the $50,000 advertising-spend requirement for lead forms, new developments involving Bing, and recent AI model releases from Claude and Gemini. Ryan discusses how these tools are becoming faster, more capable, and more affordable, as well as how Google is already incorporating its latest AI technology into Search, AI Overviews, and AI Mode.Ryan also explains why Google Business Profile is becoming the center of the local marketing ecosystem. As Google connects Business Profiles with Local Service Ads, Google Ads, Maps, and AI-generated search results, maintaining accurate business information, strong reviews, and a trustworthy online presence is more important than ever.Additional updates include Google's efforts to filter suspicious reviews, changes to ChatGPT Ads budgeting, and the addition of UTM tracking for better advertising attribution. Ryan explains how weekly budgets give advertising platforms more flexibility to spend during periods of higher traffic and why improved tracking can help business owners understand which campaigns are actually producing website visits and leads.The episode concludes with an update on Markinuity's internal AI and automation tools. Ryan shares how the team is testing new systems through “breakathons” to make sure they are reliable, resilient, and ready to support real-world marketing and operational needs.For more conversations about garage door marketing, Google Ads, Local Service Ads, Google Business Profile, ChatGPT Ads, AI automation, local SEO, and business growth, subscribe to Torsion Talk on YouTube, Spotify, and Apple Podcasts.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

News sources: https://lmg.gg/9Vehu Timestamps: 0:00 Shared Claude chats appear on Google 1:39 Man faces prison for wiping his phone 3:08 PC shipments fall as tech gets pricier 5:31 QUICK BITS INTRO 5:37 Huawei may build its own DRAM fab 6:17 Microsoft cracks down on Windows piracy 6:53 Facebook verifies users are human 7:26 Vatican prayer app leaks user data 8:26 Credits Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Negotiating Happiness, host Adriana is joined by Brittney Ashley of Creative Dynamics for Part 3 of their 4-part AI series—grounding the conversation in where AI already shows up in everyday life. Even if you've never used an “AI tool,” they explain how AI has been shaping what you see (and don't see) for years through search, recommendations, and filtering—using familiar examples like Google Search, Netflix personalization, and Gmail spam protection. The takeaway: “AI is everywhere” doesn't mean it's taking over tomorrow—it means it's been quietly embedded in the background of digital life for a long time, and you can start engaging with it more intentionally. Who is Brittney? Brittney is an enthusiastic multi-passionate entrepreneur on a mission to revolutionize the business game. With the work landscape changing at warp speed, it's high time we team up to make our dreams a reality. Beyond the business hustle, Brittney is a proud Metis mama with a bundle of experience in diverse sectors (yep, including tech), a certified Business Coach (ACC Accredited) and an Imposter Syndrome coach. Creative Dynamics started as a passion project, aiming to empower fellow moms to work from home. It evolved when Brittney spotted a gap in finding rock-solid team players. Picture Creative Dynamics as your full-service boutique-style crew, spread across Canada to supercharge business owners. At Creative Dynamics, their values are simple: dedication, reliability, and an unwavering commitment to learning, all in the name of tending to business needs. Don't worry if you can't tune in live — you can always catch up later on SoundCloud or other platforms. So mark your calendars and join us for an inspiring conversation! Follow me on all streaming platforms or keep up with additional posts on Instagram and Facebook!

Chris and Mark break down some headline stories and dig into a longer conversation about vibe coding in K12. They discuss Common Sense Media's poor safety rating of Google Search's AI mode, continued reporting from databreaches.net about the unresolved Navigate360 anonymous tip database breach, and ClassLink data analyzing device screen time across 5.5 million students. The main conversation is vibe coding - using large language models (Gemini, ChatGPT, Claude, etc.) to generate and deploy code. They talk practical use cases and big concerns. Should vibe coding be used in schools for small utilities? Classroom tools? IT automations? They talk about security, data exposure, maintainability, single‑person liabilities, and more. ———— Sponsored by: Meter NTP VIZOR Fortinet Managed Methods Howard Incident IQ  ———— Join the K12TechPro Community (exclusively for K12 Tech professionals) Buy some swag (tech dept gift boxes, shirts, hoodies...)!!! Email us at k12techtalk@gmail.com OR our "professional" email addy is info@k12techtalkpodcast.com X @k12techtalkpod Facebook Visit our LinkedIn Music by Colt Ball Disclaimer: The views and work done by Josh, Chris, and Mark are solely their own and do not reflect the opinions or positions of sponsors or any respective employers or organizations associated with the guys. K12 Tech Talk itself does not endorse or validate the ideas, views, or statements expressed by Josh, Chris, and Mark's individual views and opinions are not representative of K12 Tech Talk. Furthermore, any references or mention of products, services, organizations, or individuals on K12 Tech Talk should not be considered as endorsements related to any employer or organization associated with the guys.

This week, we covered more Google Search ranking volatility. Google said it sends billions of clicks to websites every week through AI search. Large publishers are fed up and strongly considering...

Have you had the funny feeling that content online is just a worse than it used to be – that actually a lot of art – movies, TV, music, comedy is just not has good as 3, 5, 10 years ago? Or maybe you are a person who makes art for a living who feels like the frog in boiling water, slowly being squeezed by the powers that be out of being able to make a living. How did this happen? Why is this the case? To use a word coined by this week's guest Cory Doctorow – Enshittification. That is the title of Cory's latest book about how the internet and, in turn, our modern lives slowly and, often intentionally, were made less enjoyable and less functional by the people that control the major tech companies. Cory is an author, professor, and digital rights activist and generally one of the most articulate speakers on how the de facto tech monopolies are degrading our standard of living. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Plus: the European Union fines Google for breaching its digital competition rules. And U.S. lawmakers introduce a bill to rein in powerful AI models. Imani Moise hosts. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In today's MadTech Daily, we cover a new study finding AI is accelerating the collapse of Google Search referral traffic, the EU fining AliExpress €550m over failures to police illegal and counterfeit products, and Beehiiv launching Community and AI Copilot as it expands beyond newsletters.

Episode OverviewIn this episode of the Rhino Digital Media Podcast, we dive into one of the most misunderstood—and most valuable—aspects of search engine optimization: link building.For years, backlinks have been one of Google's strongest ranking signals. But link building has evolved significantly since the early days of SEO. Today, success isn't about acquiring hundreds of random links. It's about earning trusted endorsements from reputable local organizations, industry associations, community partners, and authoritative websites.Whether you own a local pest control company or you're responsible for marketing one, this episode explains why a strategic link building campaign can dramatically improve your visibility in Google Search, Google Maps, and emerging AI-powered search platforms.You'll also learn why quality always outweighs quantity and how building genuine relationships within your community can become one of your company's greatest competitive advantages.Connect With Rhino Digital MediaWebsitehttps://rhinopestcontrolmarketing.comEmailPhone925-464-8383

This week, we saw some Google Search ranking volatility around July 11th, so I called it the 7-Eleven update. Bing said it does not do one-off search penalties because it is not scalable. Google Images celebrated its 25th anniversary...

Should you panic when your Search Console indexing report is showing pages that aren't indexed? Is a 404 error code always a sign of a broken website? In this episode of Search Off the Record, Martin Splitt and John Mueller from the Google Search Relations team dive deep into the Page Indexing report in Google Search Console. They unpack why treating this report as a static inventory checklist to "fix" things is the wrong response, how to spot massive SEO-ruining hosting or CDN traps, and why a healthy website doesn't actually need a 100% index rate. In this episode, you'll learn: The Indexing Report Shift: Insights from the Search Console team's Hillel on why you should look for trend lines and systemic patterns rather than treating the report as a giant list of errors. When 404s are Good: Why expected 404 errors are technically correct for deleted content, and how to survive the "boss panic" of numbers that won't go down. The Domain Property Advantage: How setting up a domain property handles canonical shifts, www vs. non-www tracking, and performance data much cleaner. The Site Query vs. Search Console: Why the site: query is an artificial tool that might show old domain moves or hreflang swaps for years, making Search Console your only true source of truth. Hosting & CDN Traps: How aggressive bot protections, hidden interstitials, and "Soft 200" error pages completely destroy your crawl data and lead to malicious canonicalization. Discovered vs. Crawled: What it actually means when pages sit in "Discovered/Crawled - currently not indexed," and how to recognize holistic site quality issues over technical bugs. Key Takeaways for SEOs & Developers: Patterns over Inventories: Use the report to verify that your intentional changes (like site migrations or page removals) are processing correctly over time. Forget the Ratio: There is no magic metric for indexed vs. non-indexed pages. Even Google's own developer documentation has a massive chunk of non-indexed content due to intentional choices. Watch Out for Soft Blocks: Ensure your security layers or CDNs aren't serving "Are you a bot?" challenge screens to Googlebot with a 200 success code. Computers Fail (And That's Fine): Minor server blips, failed DNS requests, or temporary 500 errors happen. Google's systems are resilient and will just try again later.   Chapters 0:00 - Introduction: The Search Central Live coverage report confusion. 1:45 - Shifting perspectives: Treating Search Console as a pattern tracker, not a checklist. 4:36 - Tracking site migrations and processing data delays. 6:25 - Why 404 errors can be a good thing  8:00 - Handling canonical shifts and the value of Domain Properties. 11:12 - Why the site: query isn't telling you what you think it does (Domain moves and hreflang bugs). 13:38 - CDN bot protection and the absolute nightmare of soft error pages. 17:49 - How to use "marked as fixed". 20:32 - Discovered vs. Crawled Not Indexed: Is it a technical or site quality issue? 25:31 - Debunking the indexed-to-non-indexed ratio myth. 27:48 - Final verdict: How to stop fearing your Indexing Report. Resources Mentioned: Google Search Central: https://developers.google.com/search Google Search Console: https://search.google.com/search-console Search Central Live Events: https://developers.google.com/search/events    Are you actively stressing over your non-indexed page counts, or are you tracking the big trend lines? Let us know in the comments! Episode transcript →  https://goo.gle/sotr112-transcript   Listen to more Search Off the Record → https://goo.gle/sotr-yt  Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast #SEO #GoogleSearch #SearchConsole Speakers: Martin Splitt, John Mueller

Google moet de zoekgegevens van zijn gebruikers gaan delen met concurrerende zoekmachines en AI-ontwikkelaars zoals OpenAI van de Europese Commissie. Doet het bedrijf dat niet, dan schendt het de Digital Markets Act. Niels Kooloos vertelt erover in deze Tech Update. De Digital Markets Act verplicht een bepaald aantal techbedrijven in Europa om een gelijk speelveld te behouden met hun platformen. Ook Google moet dat, met onder andere de zoekmachine. Als Google geen zoekgegevens van gebruikers deelt met de concurrentie, dan zou die volgens de Europese Commissie niet in staat zijn om volwaardige alternatieven voor Google Search te kunnen ontwikkelen. Ken Walker, de president van Global Affairs bij Google, schrijft in een blogpost dat het besluit van de Europese Commissie onredelijk is. Volgens Walker is het 'bijzonder zorgwekkend dat de persoonlijke zoekopdrachten van Europeanen zouden worden blootgesteld aan onbekende bedrijven'. Daarbij beweert hij dat de eis privacy, bedrijfsgeheimen en zelfs nationale veiligheid in gevaar kan brengen. De Europese Commissie stelt dat gedeelde zoekgegevens geanonimiseerd worden en in lijn zullen zijn met de AVG. ChatGPT en Claude moeten net zoveel op Android kunnen als Gemini Ook eist de Europese Commissie van Google dat concurrerende AI-chatbots evenveel op Android moeten kunnen als de chatbot van Google: Gemini. Gebruikers moeten chatbots zoals ChatGPT en Claude bijvoorbeeld met een eigen 'wake word' kunnen oproepen, zoals 'Hey Google' voor Gemini werkt. Ook moeten concurrerende chatbots evenveel toegang tot externe apps krijgen. Daarover zegt Walker dat chatbots van de concurrentie al voldoende toegang hebben op Android. Als die toegang uitgebreid zou worden, dan zouden er cyberdreigingen ontstaan volgens hem. Persbericht Europese Commissie over de bindende maatregelen voor Google Blogpost van Google over de gevolgen van de DMA voor privacy en veiligheid Over de maker: Niels Kooloos is dagelijks op BNR Nieuwsradio te horen over het laatste technieuws in de Tech Update. Hij interesseert zich vooral in cybercriminaliteit, privacy, social media en (computer)hardware. Hier en daar kan je Niels ook in All in the Game horen, waar hij graag vertelt over zijn favoriete games.See omnystudio.com/listener for privacy information.

(00:00:00) INTRO (00:07:04) La televisión pública húngara pide disculpas por mentir (00:34:31) el menú (00:38:15) patreon (00:48:18) Miremos un solo urbanismo de La Guaira junto a Armando Info a ver qué pasó (01:10:04) Por fin en Europa pueden o no leer tus chats después de esta sesión? (01:15:19) Y hablando de Europa prendan los aires acondicionado pero apaguen los reactores nucleares (01:18:12) Google Search (01:29:14) El hombre más sano del mundo tiene gastritis (01:37:42) Qué es la Inflación diagnóstica, bueno que ahora todo es un trauma (01:45:20) Lo bueno y lo malo de Trump esta semana (02:02:54) Negociaciones con Irán (02:12:09) Si Keiko pudo porque Jean Marie no puede ¿la sexta es la vencida? (02:14:40) Crianza respetuosa Vs el método tradicional se enfrentan en Francia (02:37:27) Y mientras seguimos en shock por el terremoto nuestra deuda es reestructurada (02:44:13) Las protestas en Gaza tienen una sola dirección a juro (02:45:27) El sindicato de un puerto que quiere los reales que se ahorran con la IA (02:48:22) La oveja dolly cumple años, para que sirvió clonar (02:51:36) En el extra: ¿Cuántas inteligencias hay? INFORMACIÓN CENTRALIZADA SOBRE EL TERREMOTO EN VENEZUELA https://www.profesorbriceno.com/about-5 LE PUEDES COMPRAR A UN PANA LA SUSCRIPCIÓN CON TARJETA DE REGALO https://www.patreon.com/profesorbriceno/gift O COMPRAR UNA GIFT CARD DE PATREON EN https://rewarble.com/brands/patreon COMO DIJIMOS EN EL EPISODIO LA MERCH ESTÁ AQUÍ https://quesevayantodos-shop.fourthwall.com/collections/all EPISODIO COMPLETO Y PARTICIPACION EN VIVO EN https://www.patreon.com/profesorbriceno Las Grabaciones pueden verse en vivo en TWITCH ️https://www.twitch.tv/profesorbriceno SUSCRÍBETE AL PODCAST POR AUDIO EN CUALQUIER PLATAFORMA ⬇️  AQUÍ LAS ENCUENTRAS TODAS: ➡️➡️➡️ https://pod.link/676871115 los más populares SPOTIFY ⬇️   https://open.spotify.com/show/3rFE3ZP8OXMLUEN448Ne5i?si=1cec891caf6c4e03 APPLE PODCASTS ⬇️   https://podcasts.apple.com/es/podcast/que-se-vayan-todos/id676871115 GOOGLE PODCASTS ⬇️   https://www.ivoox.com/en/podcast-que-se-vayan-todos_sq_f11549_1.html FEED PARA CUALQUIER APP DE PODCASTS ⬇️   https://www.ivoox.com/en/podcast-que-se-vayan-todos_sq_f11549_1.html Si te gustó, activa la campanita   FECHAS DE PRESENTACIONES ⬇ ️ http://www.profesorbriceno.com/tour Redes sociales: ✏️Web https://www.profesorbriceno.com ✏️Instagram https://www.instagram.com/profesorbriceno/ ✏️X https://x.com/profesorbriceno ✏️Facebook https://www.facebook.com/profesorbricenoOficial/ #aburrido #profesorbriceño #noticias #política

Jeremy Packee and Emily Anderson break down June's biggest paid media updates, including Google's AI Max delay, new Smart Bidding controls, OpenAI's expanding advertising platform, and Meta's latest AI creative tools. They also discuss Reddit's growing role in product discovery, new Google Analytics reporting features, and what these changes mean for advertisers navigating an increasingly AI-driven landscape. As always, the conversation focuses on separating platform hype from practical strategies marketers can apply today. Episode Highlights Biggest Relief Google delayed the automatic migration from Dynamic Search Ads to AI Max until February 2027, giving advertisers more time to test AI Max before the transition becomes mandatory. Most Significant Change Google's Smart Bidding updates will optimize more aggressively toward target CPA and target ROAS goals for budget-limited campaigns, potentially changing how advertisers approach bidding strategies. Platform to Watch OpenAI continues expanding its Ads Manager with product feed campaigns, signaling that ChatGPT is becoming an increasingly viable advertising channel for e-commerce brands. Creative Reality Check Meta introduced new AI-powered creative tools and brand memory features, but advertisers should continue reviewing AI-generated assets carefully before publishing. Reporting Win Google Analytics introduced cleaner source grouping and additional reporting integrations, making attribution and campaign analysis easier to manage. Other Platform Updates • AI Max remains the default option for new Google Search campaigns • Google expanded Smart Bidding Exploration and introduced Promotion Mode for seasonal campaigns • Reddit launched new community-powered shopping ads and AI-assisted ad creation tools • Google added attributed brand searches and Shorts engagement metrics for YouTube campaigns • Microsoft introduced Product Explorer within Merchant Center • Google is testing a "Strongest Match" label on search ads • Google Analytics now integrates directly with Google Business Profiles • Amazon introduced Sponsored Brands Gallery for richer branded shopping experiences • Triple Whale added AI visibility reporting for e-commerce brands Final Take June's updates reinforce a trend we've been watching all year: AI is becoming the default across nearly every advertising platform. While these new tools offer more automation and efficiency, advertisers still need strong measurement, clean data, and human oversight to ensure AI is driving real business results—not just platform metrics. Follow The Click Brief for fast, no-fluff performance marketing updates. Visit The Click Brief blog for more in-depth analysis and updates from June

This week in search, we covered how Google's Nick Fox announced Google Search broke all usage records when Argentina scored its winning goal in the World Cup. Google Search Console now shows third-party platform content performance data from Instagram, TikTok...

This week, the world finally discovers what we've been saying for years: Gen X wasn't forgotten—we were quietly keeping the entire damn machine running. New Census numbers show America's 45-to-64 crowd is shrinking fast, which means the people who know where all the bodies are buried (and why you never reboot that one production server) are disappearing without a replacement bench. Meanwhile, Meta continues its speedrun toward becoming history's most aggressively unlikeable company, staring down a potential $1.4 trillion lawsuit over social media addiction while simultaneously launching AI features that happily remix your Instagram photos unless you remember to opt out of Zuckerberg's latest privacy experiment. Because nothing says "we've learned our lesson" quite like doubling down.The AI circus somehow gets even weirder. Illinois actually passed meaningful AI safety legislation—an event so rare it qualifies as science fiction—while Sam Altman reportedly floated the idea of AI companies handing the U.S. government an ownership stake. Anthropic published another paper that's already inspiring breathless declarations that Claude is "thinking," because apparently matrix multiplication now counts as an inner monologue. Cloudflare finally decided websites shouldn't have to give away their content for free to AI crawlers, researchers discovered AI agents could consume enough electricity to make Google Search look like a bicycle generator, and Amazon's Mechanical Turk is being replaced by the very AI it spent two decades secretly training. Progress: where everyone works harder, gets paid less, and the power grid cries.Elsewhere in Tech Hell™, Waymo robotaxis turned San Francisco traffic into an even bigger parking lot, Google lost another multibillion-dollar antitrust appeal in Europe, the FCC found fresh ways to make internet bills less transparent, and Midjourney is demanding Hollywood explain its own AI habits in court. We also dig into a disturbing lawsuit involving Grok-generated abuse imagery and what it says about AI guardrails, explain how to stop Meta from feeding your Instagram into its latest AI experiments, discuss why tech workers increasingly feel AI isn't replacing them so much as making them miserable faster, and close things out with the usual Media Candy, Apps & Doodads, and library recommendations to help you survive another week inside the techno-dystopian fever dream we apparently call "the future."Sponsors:Private Internet Access - Go to GOG.Show/vpn and sign up today. For a limited time only, you can get OUR favorite VPN for as little as $2.03 a month.SetApp - With a single monthly subscription you get 240+ apps for your Mac. Go to SetApp and get started today!!!1Password - Get a great deal on the only password manager recommended by Grumpy Old Geeks! gog.show/1passwordShow notes at https://gog.show/754Watch on YouTube at https://youtu.be/xnhzMxu1JNASHOW NOTESAmerica's missing middle: The shrinking 45-64 populationMeta is facing $1.4 trillion in state lawsuits over social media addictionMeta just launched a new AI generator, Muse Image, and users are already pushing back over use of their photosIllinois Drops the Hammer on AI CompaniesOpenAI reportedly wants all AI companies to give the US government a stake in their businessesLawsuit: Man used Grok to make 7K sex images of stepdaughter, then shot himselfMidjourney wants the Hollywood studios that sued it to show the court how they use AIAnthropic Releases Paper About Claude's Mental ‘Workspace.' Don't Read It UncriticallyCloudflare will filter out web crawlers that serve AI companiesWhen It Comes to Energy Use, AI Agents Could Make Chatbots Look Like Pocket CalculatorsAmazon's ‘Artificial Artificial Intelligence' Is Being Eaten by AIDrivers Trapped for Hours in Hopeless Gridlock as Waymos Brick on Major HolidayGoogle loses final appeal over $4.7 billion EU Android antitrust fineFCC to end Biden-era rule that forces ISPs to list all their feesGetty Images is canceling its $3.7 billion Shutterstock merger due to UK restrictionsFootage Shows Cop Stalking Woman He Met on a TV Set After Surveilling Her With a License Plate ReaderMeta says it will disable the camera on its glasses if you tamper with the recording LEDMeta tests ‘super sensing' AI glasses that can capture every momentHow tech workers are feeling in 2026: a workforce splitting in twoSiloSugarDune: Part Three | Official TrailerAI golem Tilly Norwood is reportedly 'starring' in a feature-length movieLuckyNormalHow to claim a WhatsApp usernameHow to Stop Meta AI From Processing Your Instagram ContentGold Rush (First Contact) by Peter CawdronSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

(00:00) The guys type in a few words on the google search engine and see what comes up, and Paul and Alex try to guess what comes up on Ryan's search engine. (00:14:40.96) Former Patriots.com employee with Hardy, Paul and Andy and now WWE backstage correspondent Megan Morant joins Toucher and Hardy to talk about the last time she talked to Andy, her olympic training, her running, is the running good for her, how long she has ran today, the switch between Patriots.com and WWE, has everything now become like professional wrestling, and her next steps for Olympic trials. (00:30:33.56) The guys talk about how Hardy being accused of not wanting to talk about the Red Sox, the Red Sox have won 10 of their last 12 games, if this should change their mindset because of this win streak, can they make a wild card game, Garrett Crochet, Roman Anthony Injury, the starting pitching, and will Craig Breslow be here.Please note: Timecodes may shift by a few minutes due to inserted ads. Because of copyright restrictions, portions—or entire segments—may not be included in the podcast.CONNECT WITH TOUCHER & HARDY: linktr.ee/ToucherandHardyFor the latest updates, visit the show page on 985thesportshub.com. Follow 98.5 The Sports Hub on Twitter, Facebook and Instagram. Watch the show every morning on YouTube, and subscribe to stay up-to-date with all the best moments from Boston's home for sports!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode features a large news slate: Fed minutes reveal split over potential rate hikes, Delta announces no-frills 'basic business' fares,Google Search breaks a major record thanks to World Cup. Roundtable: Can you pay debt, invest and build an emergency fund at the same time?https://www.instagram.com/delano.saporu/?hl=en. Connect with me here also: https://newstreetadvisorsgroup.com/social/. Want to support the show? Feel free to do so here! https://anchor.fm/delano-saporu4/support. Thank you for listening.

A landmark Supreme Court decision shakes up digital privacy, setting new limits on police surveillance and potentially redefining personal data rights in the age of AI and location tracking. Plus, Chinese AI models are rapidly gaining ground while American companies battle lawsuits, regulatory crackdowns, and soaring chip shortages. The global race for AI dominance is wide open! US Supreme Court rules geofence warrants require constitutional protections Musk's X poses "serious risk to Americans' privacy," advocates warn FTC The World Cup added $1 billion in security systems. What happens after the games end? U.S. Lifts Restrictions on Anthropic's Most Powerful A.I. Models OpenAI floats giving Trump administration 5 percent cut of AI boom Cloudflare to block cynical search-and-scrape bots from ad-supported web pages Companies Are Throttling Employees' AI Use Because It's Too Expensive Chinese A.I. Models Gain Ground on Anthropic and OpenAI Swedish court orders Google to pay $1.5 billion to Klarna in antitrust damages Google loses final appeal over $4.7 billion EU Android antitrust fine Google warns EU's plans to weaken its monopoly could expose user data Google's AI buildout drove 37% increase in electricity use in 2025 America Is Having MacBook Sticker Shock Apple may struggle to get clearance for Chinese RAM, even for Chinese iPhones BYD Sells the Most Battery Electric Cars Again NASA mission to rescue the falling Swift observatory has launched NASA inspector general suggests Boeing's Starliner will now be a decade late South Korea to spend $1T on more memory chip production and humanoid robots Spotify deletes streams of chart-topping song after suspicious Kalshi bets Prediction Markets Let You Bet on Whether a Wildfire Will Burn Down Your Town Host: Leo Laporte Guests: Jason Hiner, Lisa Schmeiser, and Owen JJ Stone Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: blackhat.com/us-26 and use code TWIT canary.tools/twit - use code: TWIT zscaler.com/security box.com/AI helixsleep.com/twit expressvpn.com/twit

Google Ads is hiding more and more search term data, and it's becoming a serious problem for advertisers.Try Opteo for free for 28 days - https://opteo.com/pspIn this episode, Chris Schaeffer explains why search terms—not keywords—are the foundation of successful Google Ads management, why Google's increasing lack of transparency matters, and what you can do to protect your campaigns.You'll learn:* The critical difference between keywords and search terms* Why search terms are the first step in measuring paid search quality* How hidden search terms make optimization more difficult* Why less visibility leads to more wasted ad spend* How this shift especially impacts small advertisers* Why transparency has always been one of Google Search's biggest advantages* How broad match negative keywords can help reduce unwanted trafficGoogle Ads wasn't built on showing ads to people who might be interested. It became the world's most powerful advertising platform because it reached people at the exact moment they were searching for a product or service.That's why understanding what people actually searched is so important.Your keywords are only what you tell Google to target. Your search terms reveal where your advertising dollars are really going.If Google continues hiding that information, advertisers lose one of the most valuable tools they have for improving performance and holding the platform accountable.Chris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

A landmark Supreme Court decision shakes up digital privacy, setting new limits on police surveillance and potentially redefining personal data rights in the age of AI and location tracking. Plus, Chinese AI models are rapidly gaining ground while American companies battle lawsuits, regulatory crackdowns, and soaring chip shortages. The global race for AI dominance is wide open! US Supreme Court rules geofence warrants require constitutional protections Musk's X poses "serious risk to Americans' privacy," advocates warn FTC The World Cup added $1 billion in security systems. What happens after the games end? U.S. Lifts Restrictions on Anthropic's Most Powerful A.I. Models OpenAI floats giving Trump administration 5 percent cut of AI boom Cloudflare to block cynical search-and-scrape bots from ad-supported web pages Companies Are Throttling Employees' AI Use Because It's Too Expensive Chinese A.I. Models Gain Ground on Anthropic and OpenAI Swedish court orders Google to pay $1.5 billion to Klarna in antitrust damages Google loses final appeal over $4.7 billion EU Android antitrust fine Google warns EU's plans to weaken its monopoly could expose user data Google's AI buildout drove 37% increase in electricity use in 2025 America Is Having MacBook Sticker Shock Apple may struggle to get clearance for Chinese RAM, even for Chinese iPhones BYD Sells the Most Battery Electric Cars Again NASA mission to rescue the falling Swift observatory has launched NASA inspector general suggests Boeing's Starliner will now be a decade late South Korea to spend $1T on more memory chip production and humanoid robots Spotify deletes streams of chart-topping song after suspicious Kalshi bets Prediction Markets Let You Bet on Whether a Wildfire Will Burn Down Your Town Host: Leo Laporte Guests: Jason Hiner, Lisa Schmeiser, and Owen JJ Stone Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: blackhat.com/us-26 and use code TWIT canary.tools/twit - use code: TWIT zscaler.com/security box.com/AI helixsleep.com/twit expressvpn.com/twit

A landmark Supreme Court decision shakes up digital privacy, setting new limits on police surveillance and potentially redefining personal data rights in the age of AI and location tracking. Plus, Chinese AI models are rapidly gaining ground while American companies battle lawsuits, regulatory crackdowns, and soaring chip shortages. The global race for AI dominance is wide open! US Supreme Court rules geofence warrants require constitutional protections Musk's X poses "serious risk to Americans' privacy," advocates warn FTC The World Cup added $1 billion in security systems. What happens after the games end? U.S. Lifts Restrictions on Anthropic's Most Powerful A.I. Models OpenAI floats giving Trump administration 5 percent cut of AI boom Cloudflare to block cynical search-and-scrape bots from ad-supported web pages Companies Are Throttling Employees' AI Use Because It's Too Expensive Chinese A.I. Models Gain Ground on Anthropic and OpenAI Swedish court orders Google to pay $1.5 billion to Klarna in antitrust damages Google loses final appeal over $4.7 billion EU Android antitrust fine Google warns EU's plans to weaken its monopoly could expose user data Google's AI buildout drove 37% increase in electricity use in 2025 America Is Having MacBook Sticker Shock Apple may struggle to get clearance for Chinese RAM, even for Chinese iPhones BYD Sells the Most Battery Electric Cars Again NASA mission to rescue the falling Swift observatory has launched NASA inspector general suggests Boeing's Starliner will now be a decade late South Korea to spend $1T on more memory chip production and humanoid robots Spotify deletes streams of chart-topping song after suspicious Kalshi bets Prediction Markets Let You Bet on Whether a Wildfire Will Burn Down Your Town Host: Leo Laporte Guests: Jason Hiner, Lisa Schmeiser, and Owen JJ Stone Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: blackhat.com/us-26 and use code TWIT canary.tools/twit - use code: TWIT zscaler.com/security box.com/AI helixsleep.com/twit expressvpn.com/twit

A landmark Supreme Court decision shakes up digital privacy, setting new limits on police surveillance and potentially redefining personal data rights in the age of AI and location tracking. Plus, Chinese AI models are rapidly gaining ground while American companies battle lawsuits, regulatory crackdowns, and soaring chip shortages. The global race for AI dominance is wide open! US Supreme Court rules geofence warrants require constitutional protections Musk's X poses "serious risk to Americans' privacy," advocates warn FTC The World Cup added $1 billion in security systems. What happens after the games end? U.S. Lifts Restrictions on Anthropic's Most Powerful A.I. Models OpenAI floats giving Trump administration 5 percent cut of AI boom Cloudflare to block cynical search-and-scrape bots from ad-supported web pages Companies Are Throttling Employees' AI Use Because It's Too Expensive Chinese A.I. Models Gain Ground on Anthropic and OpenAI Swedish court orders Google to pay $1.5 billion to Klarna in antitrust damages Google loses final appeal over $4.7 billion EU Android antitrust fine Google warns EU's plans to weaken its monopoly could expose user data Google's AI buildout drove 37% increase in electricity use in 2025 America Is Having MacBook Sticker Shock Apple may struggle to get clearance for Chinese RAM, even for Chinese iPhones BYD Sells the Most Battery Electric Cars Again NASA mission to rescue the falling Swift observatory has launched NASA inspector general suggests Boeing's Starliner will now be a decade late South Korea to spend $1T on more memory chip production and humanoid robots Spotify deletes streams of chart-topping song after suspicious Kalshi bets Prediction Markets Let You Bet on Whether a Wildfire Will Burn Down Your Town Host: Leo Laporte Guests: Jason Hiner, Lisa Schmeiser, and Owen JJ Stone Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: blackhat.com/us-26 and use code TWIT canary.tools/twit - use code: TWIT zscaler.com/security box.com/AI helixsleep.com/twit expressvpn.com/twit

A landmark Supreme Court decision shakes up digital privacy, setting new limits on police surveillance and potentially redefining personal data rights in the age of AI and location tracking. Plus, Chinese AI models are rapidly gaining ground while American companies battle lawsuits, regulatory crackdowns, and soaring chip shortages. The global race for AI dominance is wide open! US Supreme Court rules geofence warrants require constitutional protections Musk's X poses "serious risk to Americans' privacy," advocates warn FTC The World Cup added $1 billion in security systems. What happens after the games end? U.S. Lifts Restrictions on Anthropic's Most Powerful A.I. Models OpenAI floats giving Trump administration 5 percent cut of AI boom Cloudflare to block cynical search-and-scrape bots from ad-supported web pages Companies Are Throttling Employees' AI Use Because It's Too Expensive Chinese A.I. Models Gain Ground on Anthropic and OpenAI Swedish court orders Google to pay $1.5 billion to Klarna in antitrust damages Google loses final appeal over $4.7 billion EU Android antitrust fine Google warns EU's plans to weaken its monopoly could expose user data Google's AI buildout drove 37% increase in electricity use in 2025 America Is Having MacBook Sticker Shock Apple may struggle to get clearance for Chinese RAM, even for Chinese iPhones BYD Sells the Most Battery Electric Cars Again NASA mission to rescue the falling Swift observatory has launched NASA inspector general suggests Boeing's Starliner will now be a decade late South Korea to spend $1T on more memory chip production and humanoid robots Spotify deletes streams of chart-topping song after suspicious Kalshi bets Prediction Markets Let You Bet on Whether a Wildfire Will Burn Down Your Town Host: Leo Laporte Guests: Jason Hiner, Lisa Schmeiser, and Owen JJ Stone Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: blackhat.com/us-26 and use code TWIT canary.tools/twit - use code: TWIT zscaler.com/security box.com/AI helixsleep.com/twit expressvpn.com/twit

A landmark Supreme Court decision shakes up digital privacy, setting new limits on police surveillance and potentially redefining personal data rights in the age of AI and location tracking. Plus, Chinese AI models are rapidly gaining ground while American companies battle lawsuits, regulatory crackdowns, and soaring chip shortages. The global race for AI dominance is wide open! US Supreme Court rules geofence warrants require constitutional protections Musk's X poses "serious risk to Americans' privacy," advocates warn FTC The World Cup added $1 billion in security systems. What happens after the games end? U.S. Lifts Restrictions on Anthropic's Most Powerful A.I. Models OpenAI floats giving Trump administration 5 percent cut of AI boom Cloudflare to block cynical search-and-scrape bots from ad-supported web pages Companies Are Throttling Employees' AI Use Because It's Too Expensive Chinese A.I. Models Gain Ground on Anthropic and OpenAI Swedish court orders Google to pay $1.5 billion to Klarna in antitrust damages Google loses final appeal over $4.7 billion EU Android antitrust fine Google warns EU's plans to weaken its monopoly could expose user data Google's AI buildout drove 37% increase in electricity use in 2025 America Is Having MacBook Sticker Shock Apple may struggle to get clearance for Chinese RAM, even for Chinese iPhones BYD Sells the Most Battery Electric Cars Again NASA mission to rescue the falling Swift observatory has launched NASA inspector general suggests Boeing's Starliner will now be a decade late South Korea to spend $1T on more memory chip production and humanoid robots Spotify deletes streams of chart-topping song after suspicious Kalshi bets Prediction Markets Let You Bet on Whether a Wildfire Will Burn Down Your Town Host: Leo Laporte Guests: Jason Hiner, Lisa Schmeiser, and Owen JJ Stone Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: blackhat.com/us-26 and use code TWIT canary.tools/twit - use code: TWIT zscaler.com/security box.com/AI helixsleep.com/twit expressvpn.com/twit

This week, I covered that Google's June 2026 spam update completed last Friday afternoon. Fraudulent DMCA takedown requests are breaking Google Search and no one seems to be doing anything. Google AI Mode improved links...

AI is changing dentistry faster than ever, but when it comes to marketing, not everything should be automated. In this episode of the Raving Patients Podcast, Dr. Len Tau sits down with Michael Myers, CEO of DelMain, to discuss how dental practices can use AI to attract more patients without losing the authenticity that builds trust. From AI-powered search engines and Google's evolving algorithms to reviews, SEO, paid ads, and website strategy, Michael shares practical insights every dentist should understand before making their next marketing decision. If you've been wondering how AI will impact patient acquisition and what your practice should prioritize today, this conversation offers a clear roadmap for staying ahead. What You'll Learn How AI is changing the way patients search for dentists Why authentic content beats AI-generated content every time The biggest AI marketing myths dentists should ignore How reviews influence both Google and AI search recommendations Why custom websites outperform generic templates The future of Google Ads, Meta Ads, and AI-powered search Practical ways to use AI without sacrificing the patient experience What makes a dental practice become the obvious choice online Key Takeaways 02:00 How AI Is Reshaping Dental Practice Growth 03:38 What DelMain Does for Dental Practices 04:45 How AI Is Changing Dental Marketing 07:05 Where AI Fits Into the Patient Experience 12:20 The Biggest AI Marketing Myths 16:48 Google Ads vs. Meta Ads 18:35 AI Search vs. Google Search 23:08 Why Reviews Matter More Than Ever 27:26 How Practices Can Stand Out Online 29:55 Human-Led, AI-Supported Marketing 32:33 Lightning Round with Michael Myers 36:59 Final Thoughts and Special Offer — Connect with Michael

Sam Altman, grote roerganger van Open AI, heeft wel een hele bijzondere manier gevonden om de Amerikaanse regering te paaien. Hij wil 5 procent van de aandelen afstaan. Met die miljardengift wil Open AI de onvoorwaardelijke steun van Trump en consorten krijgen. Apple gooit het dan weer over een hele andere boeg. Dat heeft zo'n last van de chiptekorten dat het uitwijkt naar China. Het wil chips kopen van bedrijven die op de zware lijst van de VS staan. Apple zegt dat het niet anders kan, want anders moeten de prijzen nóg verder omhoog. Deze aflevering hebben we het over die wanhoopsdaden. Wat zegt dit over Open AI (dat binnenkort naar de beurs wil) en wat zegt dit over de huidige status van Apple, dat ook nog even vijf nieuwe iPhones wil introduceren. Over introduceren gesproken: de Frans-Duitse tankbouwer KNDS wordt toch niet geïntroduceerd op de Franse en Duitse beurs. De beursgang is van de baan! Door toedoen van de Duitse regering, blijkt nu. Ook in dit beurstheater: Tesla verkoopt veel meer dan verwacht (25 procent) maar wordt gedumpt In China gaat een beursbedrijf 150 procent omhoog op eerste beursdag De VEB verliest een belangrijke bondgenoot in de OCI-soap Google moet een miljardenboete betalen Te gast: Han Dieperink, CIO bij Aureus BNR Beurs is een journalistiek onafhankelijke productie, mede mogelijk gemaakt door Saxo. Over de makers: Jelle Maasbach is presentator van BNR Beurs en freelance financieel journalist. Zijn favoriete aandeel om over te praten is Disney, maar daar lijkt hij de enige in te zijn. Sinds de eerste uitzending van BNR Beurs is 'ie er bij. Maxim van Mil is presentator van BNR Beurs en journalist bij BNR, waar hij zich focust op de financiële markten en ontwikkelingen in de tech-wereld. Je krijgt hem het meest enthousiast als hij kan praten over ASML, of oer-Hollandse bedrijven zoals Ahold of ABN Amro. Jorik Simonides is presentator van BNR Beurs, economieredacteur en verslaggever bij BNR. Hij wordt er vooral blij van als het een keer níet over AI gaat. Je hoort hem ook in de BNR-podcast Moerdijk: dorp van de rekening. Milou Brand is presentator van BNR Beurs, freelance podcastmaker en columnist bij het Financieele Dagblad. Jochem Visser is presentator van BNR Beurs, maakt Beursnerd XL en is redacteur bij de podcast Onder Curatoren. Vraag hem naar obscure zaken op financiële markten en hij vertelt je waarom het eigenlijk nóg leuker is dan je al dacht. Over de podcast: Met BNR Beurs ga je altijd voorbereid de nieuwe beursdag in. We praten je in een kleine 25 minuten bij over alle laatste ontwikkelingen op de handelsvloer. We blijven niet alleen bij de AEX of Wall Street, maar vertellen je ook waar nog meer kansen liggen. En we houden het niet bij de cijfers, maar zoeken ook iedere dag voor je naar duiding van scherpe gasten en experts. Of je nu een ervaren belegger bent of net begint met je eerste stappen op de beurs, de podcast biedt waardevolle inzichten voor je beleggingsstrategie. Door de focus op zowel de korte termijn als de lange termijn, helpt BNR Beurs luisteraars om de ruis van de markt te scheiden van de essentie.See omnystudio.com/listener for privacy information.

Google Search has changed more in the past few weeks than it has in the last 25 years, and every garage door company and home service business needs to understand what comes next. In this episode of Torsion Talk, Ryan shares the latest updates from Google, AI search, local SEO, and digital marketing while breaking down what these changes actually mean for contractors and business owners.Ryan also shares highlights from his recent trip to Miami, attending the Brazil World Cup match with his son, before diving into six major marketing and AI updates that could dramatically impact how customers find your business online.The episode explains Google's rollout of AI Search and how the shift toward conversational search is changing local SEO forever. Ryan discusses why traditional rankings aren't enough anymore, how AI-generated answers are replacing website clicks, and what garage door companies should be doing today to stay visible as search behavior continues to evolve.Ryan also covers Google's new Local Service Ads verification changes, AI Max updates for Google Ads, upcoming campaign deadlines, and why blindly allowing Google's AI to optimize your advertising may not always produce the best results. He explains how agencies and business owners should approach these changes strategically instead of relying entirely on automation.Another major topic is Google's continued crackdown on low-quality AI-generated content. Ryan shares why mass-produced AI blogs and service area pages are being penalized, how Google is detecting AI spam, and what actually works if you want to rank in both traditional search and AI-powered results.The conversation also explores how businesses can improve their visibility inside ChatGPT, Gemini, Claude, and other AI platforms through better content, trust signals, structured data, online mentions, and high-quality local authority.Finally, Ryan previews an upcoming discussion on AI software ownership, APIs, data security, GoHighLevel, automation, and why every business owner should be thinking carefully about who controls their marketing assets and customer data as AI continues transforming the home service industry.If you own a garage door company, HVAC business, plumbing company, electrical company, roofing company, or any local service business, this episode delivers practical strategies to help you adapt to Google's AI revolution, protect your rankings, and prepare for the future of search.Subscribe to Torsion Talk on YouTube, Spotify, and Apple Podcasts for weekly insights on AI, local SEO, Google updates, digital marketing, entrepreneurship, leadership, automation, garage door industry news, and business growth.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

This week Jason Howell and Jeff Jarvis sit down with Liz Reid, VP and Head of Google Search, for a wide-ranging conversation about AI's transformation of the search product billions of people use every day. Liz makes the case that personalization could actually help small publishers find their exact audience rather than making them invisible, explains what the "ignore" bug revealed about how AI Overviews work under the hood, and talks about why users are adapting to natural language search faster than Google expected.Also in this episode: how preferred sources and subscriptions fit into AI search, Jeff challenges Liz on filter bubbles, and Liz's take on whether "search" is even the right word anymore. New episodes every Wednesday at aiinside.show. Note: Time codes subject to change depending on dynamic ad insertion by the distributor. CHAPTERS: 0:00 - Start 0:09:41 - Personalization is something no one else is asking about 0:21:56 - Publisher concerns 0:26:31 - How do publishers verify that personalization is finding them the right audience? 0:28:33 - Filter bubbles 0:32:04 - Searching with Agents: is there a new verb for search? 0:35:57 - Liz's jobs, metrics, success, failure 0:40:13 - Where were you when you found out that searching the word ‘ignore' broke AI Overviews, and what was your first reaction? Hosts: Jason Howell and Jeff Jarvis Guest: Liz Reid  Download and subscribe to AI Inside in audio and video: https://aiinside.show/  Support the podcast on Patreon for special perks: https://www.patreon.com/aiinsideshow. You'll get ad-free episodes, members-only Discord, T-shirts and stickers you love, and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us Fan MailWhy Do 95% of Home Service Businesses Fail Within Their First Five Years? In this episode of Let's Vent, host Evan Hoffman sits down with Kevin Fiscor, CEO of Fiscor Plumbing and Air, for an incredibly vulnerable look inside the dark side of scaling a trade business. Kevin pulls back the curtain on how he took his company from a struggling $500K shop to pacing $21M in 2026 and why he realized HE was the biggest bottleneck in his own business. If you are a plumbing, HVAC, or electrical contractor tired of the fake social media highlights, this unfiltered conversation delivers the gritty, real life blueprint of what it takes to break the routine and build an independent trade empire.

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the release of Microsoft Copilot Cowork and its hidden financial implications for your business. You’ll learn how to calculate potential costs by categorizing your daily tasks into light, medium, and heavy workloads. You’ll discover how to apply the 5P framework to prevent runaway AI spending in your organization. You’ll identify specific strategies to optimize your workflows by separating planning from execution. You’ll explore how command-line tools can help you maintain efficiency without burning through expensive credits. 00:00 – Introduction 03:15 – Categorizing AI tasks 08:45 – The shock of the credit-based bill 14:20 – Applying the 5P framework for cost control 19:10 – Using planning to save money 25:30 – Call to action Watch this episode now to learn how to keep your enterprise AI costs under control before you start using Microsoft Copilot Cowork. Use the free Trust Insights Microsoft Copilot Cowork Cost Calculator! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-how-to-manage-microsoft-copilot-cowork-costs.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn: In this week’s In-Ear Insights, let’s talk about the newly generally available Microsoft Copilot Cowork, which is a licensed version of Claude Cowork. So Katie, you have spent a lot of time with Claude Cowork. You teach for Smarter X for their AI Academy on all the different uses of Claude Cowork. You’ll be doing an entire workshop at the Marketing AI conference on the Claude ecosystem and stuff like that. So when you hear that now Microsoft, the largest enterprise AI deployment system, has made effectively a copy of Claude Cowork available, what comes to mind? Katie Robbert: Endless opportunities. I have never met someone who is like, “Yay, Microsoft.” And we’ve talked about why a lot of companies are tied into Microsoft and a lot of it comes down to security and privacy. Chris, you have a whole series on enterprise AI, so enterprise AI not being the size of the company, but really more of the security and governance requirements needed. Microsoft as a workforce software, Microsoft 365, tends to check the most of those boxes, which is why so many large companies or companies in general tend to be tied into Microsoft. Which also means what we hear is, “Well, I can’t use Claude or I can’t use OpenAI, I can only use Copilot. I want all the bells and whistles that I’m seeing you guys talking about.” Very quick anecdote. My husband, who I’ve mentioned numerous times, is not a technology person—that is not the nature of his job—was lamenting that the new version of Microsoft is hiding all the replies to his emails from the entry-level user to the expert user. I don’t know anyone who enjoys using Microsoft, but I’m hoping now that this little bell and whistle is something that could bring people around on the users. Because Claude Cowork has been such a literal game changer for the way that I operate. The amount of things that I can get done that I couldn’t get done before because I’m just one person is infinite. Just the other day, I’ve always done the company financial projections—it’s very laborious. I have a spreadsheet, I have to check numbers from four or five different places. That’s something that Cowork can now not only help me with, but build an interactive dashboard for. And it’s like, “Yeah, you got multiple data sets, I got this, I can build that for you.” The amount of time it saves me is immense because it unlocks my time to do things like, “Hey, what’s a new target market we need to go after? What does that look like?” I didn’t have the brain space to do that before because I was so bogged down. So when I hear that Microsoft now has their version of Cowork, I’m like, “Wow, people are going to get so much done if they want to, if they see the opportunities within the software, if they’re curious.” Christopher S. Penn: If they can afford it. So that’s what I want to talk about on today’s show because Microsoft has released an Excel spreadsheet, of course, a calculator for how much Cowork will cost you because it is pay-as-you-go, it is not flat rate. So let’s talk about some of the tasks that you do, Katie. They define tasks in three categories: light, medium, or heavy. A light task is basically prompt and chat, no tool calls, one deliverable. And they classify this by the four different categories: corporate knowledge workers, customer-facing knowledge workers, technical workers, and managers and senior leaders. Now I would say that you are a manager and senior leader—I think that’s who you are, what you do. I am a technical worker. We have Kelsey who is a customer-facing knowledge worker—she’s our account manager—and we have John who is our corporate knowledge worker. John is our head of business development. So we actually check the box on each of these Cowork types of people. Now on a daily basis, Katie, you for sure have at least one Cowork process that calls more than one tool because you send out a daily update. So you have at least one of those that’s a medium-level task that sends up our daily sales report. What other daily tasks do you have Coworks have to do? Katie Robbert: I have Cowork Daily set up to send me a daily writing prompt. All it’s doing is writing to a Word document. I would imagine that’s a lightweight task. Basically, one of the things that I’m doing for my own professional development is I’m trying to make sure I don’t lose that writing muscle. As AI makes it so easy to replicate our voices, I want to make sure I don’t lose it. So I spend a few minutes every morning writing to a randomly generated prompt. So I would imagine that’s a lightweight thing. You mentioned the update that I send to the team. This is calling on our CRM data, and that I would imagine is sort of a medium because that’s only one piece of software. But once a month, I’m calling on our CRM and our financial data and a couple of other sources, so that would be a heavy task. So on a day-to-day basis, the scheduled tasks that I have are fairly lightweight. But then when I get into the real thinking, that’s when—so I was working on something this morning on behalf of the team. I was engaging a plug-in, I was engaging the Google Drive connector, I was engaging the Google Search connector, I was engaging that deep thinking of “put all this information together,” and all of the skills that are involved: the skill of building a Word doc, the skill of building a PDF, the skill of building an HTML interactive page, the skill of building a PowerPoint—all of those in one specific task. So I would say that is a heavy task, even though it looks at the surface like a lightweight task. Christopher S. Penn: I would say, and I think this is a fair characterization, you probably do two heavy projects a day in Cowork because you’re constantly doing deep strategy and things. So I’m going to put two a day—this is a monthly calculus—put down 60 there. Now for Kelsey, I would say Kelsey at least does at least one light and one medium task in Claude per day. I think it’s actually more than that, but I’m going to put that down as a starting point. What do you think? Katie Robbert: I think that’s a fair starting point. Christopher S. Penn: Okay. For me, I work in Claude code, which is slightly different, but since we’re just trying to get a sense of what Cowork will cost, I’m going to do the equivalent. On a day-to-day basis, I probably do five tasks that are light, so that’s going to be 150 of those a month. I probably do 10 tasks that are medium, so that’s going to be 300 a month. And I probably—actually, I know I do over 10 tasks a day that are heavy, that are like pure heavy code lifting. So that’s going to be another 300 there for John. John really doesn’t use Claude much at all, I don’t think. So maybe like 30 at most. Katie Robbert: Yeah, I think so. We have a skill that was built specifically with his role in mind, and he runs it maybe once every couple of weeks. When I look at the weekly tasks—so this is looking at a month at a glance—I would actually bump up the medium tasks for me because I have weekly reports that are run that engagement, the Claude Chrome extension, the connections to our CRM, connections to our project management software. I have eight of those weekly. Christopher S. Penn: Okay, so you’re basically running two mediums a day. Effectively. Katie Robbert: Yeah. Christopher S. Penn: Claude or Microsoft Copilot Cowork bills on what are called credits because why make this easy? Light tasks bill 125 credits, medium tasks bill 500 credits, and heavy tasks bill 1,200 credits. The cost is a penny per credit. So our Microsoft Copilot Cowork cost—are you ready for this, Katie? $1,600 a month. Katie Robbert: Get out. We’re going back to candlelight and whittling pencils. Christopher S. Penn: That is because it’s a penny per credit, which they do to make it sound cheap, not realizing that a single heavy task is 1,200 credits. So a single task is $12. So for me to do one QA run on a piece of software is swipe the credit card for $12. On a monthly basis, we are consuming effectively 657,000 credits, which is $6,570 total, all in. It’s $1,600 per user. So Katie, our Trust Insights Copilot Cowork bill is $6,570. Katie Robbert: I have no words. That is insane. And to be fair, so you and I, Chris, I would say are power users. We are turning to these tools to do all kinds of things all day long. Even with trying to do things and schedule them off-hours to not be during peak usage, we’re still using up usage. And yeah, we are a small team. If we take out the work that Kelsey does just for the sake of this example, you and I are still eating up the majority of the cost. If we take out you, I’m still eating up a majority of the cost. I don’t know how a company or team is supposed to be able to afford to use this. It’s a real bait and switch. Shame on Microsoft. Christopher S. Penn: Well, this is enterprise. They can do this. Katie Robbert: Yeah, they can. It doesn’t mean they should. Christopher S. Penn: So your usage, because a credit is a penny, your usage of Copilot Cowork a month would be $1,057.50. That is how much you consume in equivalent credits in the system. Now granted, we pay for the four of us to share a Claude Max 20 account; we pay $200 a month for it. This at the enterprise level, you’re talking four people, $1,600 for four people, one of whom barely will use it. Realistically, like you said, we’re probably going to average $3,000 an employee is what it will cost to use Cowork. Katie Robbert: Which is an insane amount. For some companies that don’t even blink at that, but that’s a very small handful of companies who would feel that way about $3,000 a month. One of the things that we’re doing with a lot of our clients right now is trying to help them find cost savings in their tech stack—like how many tools can they reduce or licenses they can let go of and replace with things like Claude Code or Claude Cowork. But if they’re like, “Yeah, I want to do that exercise,” and what I have is Microsoft Cowork, I would say, “Cool, we’re not doing that exercise until Microsoft changes the billing,” because it’s going to cost you 10x more than it’s costing you now. It’s not worth it. Which is a real shame because Microsoft users have been waiting for this kind of functionality. Christopher S. Penn: And so what I wanted to talk about on today’s podcast episode, now that we’ve worked out that this thing is going to cost you three grand a month—because one of the things that people have pointed out on LinkedIn is, “Oh great, you fired all these people so you can switch to AI; now AI is going to cost you more than the people did”—is how do we reduce AI costs? How do we use AI more efficiently? Because this is clearly a lot of money. Katie Robbert: If only we had a few things to start with. I’m going to shock and dazzle everyone and say, “Guess what? Start with the 5P framework by Trust Insights.” You can learn more about it at TrustInsights.ai/5P-framework. At a high level, the five Ps are: Purpose—what the heck are you doing? People—who the heck’s involved? Process—how do you do the thing? (These are your SOPs). Platform—what tools are you using? (Not just the AI, but also your external data sources). And Performance—did you do the thing? It sounds really straightforward because it is. However, a lot of people go straight to pushing the buttons and “vibe coding” and, “Hey, build a thing.” “What do you want it to be?” “I don’t know, you pick.” Without doing this work up front, yeah, you’re going to find yourself at $650,000 a month very quickly. There is no tool that allows you to skip over good planning upfront, good governance up front. Microsoft Cowork is no different from any other large language model in that you still need to have good requirements, you still need to have good prompting, you still need to have good governance, even if you’re just using it internally on your own systems. Enterprise companies, any company, has sensitive data somewhere within their SharePoint stack, within their databases, their document repositories. You don’t want to accidentally or carelessly give a large language model access to that because you didn’t plan ahead. So that’s my soapbox. I’m coming down off of it. Chris, what would you add to how to make AI efficient? Christopher S. Penn: So planning, yes, 100% is going to make the most of the tools you have. The other question is, given these outlandish costs, is Microsoft the right system for you to use? Because Claude in Anthropic’s enterprise level is just as expensive. Companies have recently seen their burn through their entire Claude usage for the year, their budget in weeks. I think it’s Uber that burned their 12-month budget in a month and a half in terms of their token budget. So when we look at these prices, Katie, you remember a while back I had said, “Hey, Nvidia’s got this cool little desktop box. It’s $5,000.” You’re like, “You’re not buying $5,000 worth of hardware.” Absolutely not. Now if Microsoft or Anthropic said, “Hey Katie, you need to pay us $6,500 a month,” you’d be like, “You know what, Chris, go and buy one of those boxes; let’s buy one for each of the team and we’re going to drop Anthropic because we are not paying $6,500 a month for AI.” Right? Katie Robbert: You know, and so it’s an interesting question because where we started the conversation was saying there’s a reason why people are wedded to using Microsoft because of the security and privacy. I don’t know that introducing an Nvidia box would comply with the regulations set forth by that company. I mean, that’s a big question. It’s an interesting workaround, but it’s not going to work for everybody, especially the more regulated the industry gets. It just might not be an option. Christopher S. Penn: Yeah, it’s going to very heavily depend on IT. However, because it lives literally in your infrastructure, you do have a lot more governance over it because it’s literally a box that sits on your desk that you control. But more importantly, today’s top local models match a lot of the cloud foundation models and capabilities. GPU AI’s new GLM 5.2 matches Claude Opus 4.8 capabilities. Now you’re going to need a few of those Nvidia boxes to be able to load and run it well for a small cluster of employees. But for the lighter models like Qwen 3.6 or Google’s Gemma 4 if you have to, or Nvidia’s Neotron Ultra if you have to use a US-based model because of regulatory reasons—like you’re not allowed to use anything Chinese, regardless of the fact that it’s on your infrastructure—those are options that you would then use a tool like Open Cowork to handle the inference for it. So my suggestion is that to Katie’s point, use the 5Ps and then drill down and say, “What are the things that we absolutely positively have to use Cowork for?” Or can we make that task as deterministic as possible using command-line tools and stuff that do not require AI? So for example, Katie, when you query HubSpot every day with Claude Cowork, that is using the MCP connector that uses a ton of tokens back and forth. Now we don’t see it because we’re on an individual plan. The moment we’re forced to switch to a team or an enterprise plan, we will say, “Okay, we’re going to use the HubSpot command-line tool which can fetch data in and out.” And then the AI just says, “Hey tool, give me the thing,” and it goes off and does the back and forth and brings the data back and hands it to the AI. That will dramatically cut the amount of AI usage you have because a non-AI tool is getting data for you. Katie Robbert: As you’re describing it, I want to sort of make sure I understand because you’re making it sound like it’s an easy switch from the process that I currently have built in Cowork to, “Okay, just use a command-line tool.” I’m not someone who’s well-versed in command-line tools. You’re someone who is. However, you have your own set of things to do right now. So it’s time. It’s internal resources to make those switches to make the cost savings. I just want to be clear about that; it’s not a, “Oh well, in order to save money, let me just go ahead and use a command-line tool.” Like you still have to set it up. Christopher S. Penn: Yes, and corporate IT will be very busy doing that. However, corporate IT also likes us because they can then govern it. They can say, “Okay, we will ensure that this suite of 10 command-line tools is installed on every computer in the company, and there’s a joint service key that we can maintain programmatically and rotate every 30 days and stuff like that.” So that infrastructure, which corporate IT is very well-versed in, is going to be much happier with that than kind of like the whole shadow IT where people are like, “Oh, I’ll just have Claude make me this thing.” No, they would much rather say, “I would like to have control over the command-line tools that are installed on every machine in the company.” Katie Robbert: So work that out. You’ve worked with IT teams before. How likely is it that they’re going to—if you say, “Hey, I would like to have control over the command-line tools on every machine in the company,” they’re like, “Yeah, sure, Chris, no problem. Let me bump you to the top of the list. You’re a priority now.” I think you’re going to have a hard time. Like, we see the value in it, we know that it’s a useful thing. I just want to be realistic, and I’m trying not to derail the conversation too much, but I just want to be realistic that, like, yes, that’s the thing. If you have the skills to do it and if you don’t have to go through your IT team to do it, absolutely do it. If you have to go through your IT team and they have to set it up, get comfy, get in line; you’re not a top priority right now. Christopher S. Penn: Yeah, well, my perspective is IT would want to do that. It would be like, “We would love to have more control over this to stop the shadow IT that’s happening all over the place because of AI.” So IT in its MDM config would say, “Okay, these are the 10 tools that we’re going to drop on every machine, and we’re going to also programmatically alter your Claude MD files and stuff to tell Claude this is what’s installed. You must use it so that it cuts those costs.” And IT can then say, “We certify these 10 command-line applications are safe to use.” Katie Robbert: Provided it has the time to get skilled up to do that. So yeah, I like to make sure that we’re very clear about caveats because in the 25 to 30 minutes we have for a podcast, we go through things like “do this, do this,” and then it’s, “Well, what do you mean? It said no.” So let’s get back to—Microsoft has started to release Cowork, their version of Cowork, and we’re talking about AI efficiencies. When you think about starting places for someone who’s using Microsoft, someone who’s using their Cowork version, what is the first thing you think somebody should do before they start burning tokens or usage or spending pennies? Christopher S. Penn: The five Ps, the planning, and build all of your prompts and all of your infrastructure for Cowork in regular Copilot, because regular Copilot is very smart. Now in regular Copilot, if you go in the upper right-hand side, there’s a little menu, a little drop-down saying “models,” and you should choose for planning. Choose GPT 5.5, soon to be 5.6—”think deeper,” that’s the smartest model that’s available. And say—and that’s where you have your conversation like, “Oh, I want to do this in Cowork. I don’t want to do this, I want to do this. Help me figure this out. Ask me questions. Let’s plan this out. Here’s the Trust Insights 5P framework. Help me use this to come up with these plans.” So you do all of your planning and all that heavy token usage in regular Copilot to build the skills and the pieces that you can then drop into Cowork, so you don’t have to use Cowork to plan because Cowork is going to chew up your usage. That way, if you can use regular Copilot, it should be a little bit lighter on your budget. Katie Robbert: And I think one of the questions that you should add into your planning is, “Can I do this in Copilot or do I need Cowork for this?” And you know, I want you to use your human judgment, but it would be a good idea to ask the large language model like, “Do you have the capabilities to do this within Copilot or do I need to bring this into Cowork to actually execute it?” Because you may be surprised. You know, to Chris’s point, the models are getting smarter every day. And so you may not need to execute what you think you need to execute in Cowork; you may be fine with using Copilot. Yes, I get it’s not as shiny and as exciting, but you know what’s also not exciting? Being told you owe the company $60,000. That’s not exciting. Christopher S. Penn: Exactly. Even for something like scheduled tasks—Microsoft Copilot tasks are scheduled tasks—so if it’s not something that needs Cowork’s horsepower, that will obviously keep you from chewing up those extra credits over there. Katie Robbert: Yeah, and I think that’s a good best practice for a lot of these tools, you know? So can you do your planning in Claude Chat before bringing it into Cowork? Can you do your planning in Gemini before bringing it into their version of whatever that is? And that’s just a good best practice for efficiency in general. Christopher S. Penn: Yeah, I mean, when I do my planning for even software builds and stuff like that, the first thing I do is I have a master planning prompt. It’s actually a skill that incorporates the 5P framework by Trust Insights. And so I have the model ask me questions from the 5P framework: “What are you doing? Who’s it for? How should it work? What are the additional command-line tools that we should be using? What is the definition of done?” And all of that is stuff that if I don’t dictate it out loud, it knows to ask me for it. So I can plan first, and then the language model rebuilds the prompt into something that meets all of those conditions and produces a really solid output that I can then go use to build requirements documents and all the stuff. You will save so much time and money by investing more heavily in planning up front, and you can then hand off the execution of the plan to a very small, fast model. Katie Robbert: And I think that’s a really good pro tip. And I just want to give a small plug—you can actually download, we have for sale in our academy at Academy.TrustInsights.ai, a “prompt-to-skill.” So basically, as Chris was just describing, he has a specific process for building those requirements. This prompt-to-skill will help you do that and get more efficient at building those requirements. And then what you may find that you have is a reusable template, and it makes that even more efficient. So start with that. Go to Academy.TrustInsights.ai, purchase the prompt-to-skill—it’s very awkward to say that—and then start building out those requirements before you bring it into something like Cowork. And you’re going to save yourself a lot of time and money, and people are going to be like, “Wow, you did that really fast. How did you do that?” And you’ll be like, “I don’t know, I’m just that good.” But in the back of your mind you’re like, “I use the 5P framework by Trust Insights. It got me there faster.” Christopher S. Penn: Exactly. So Copilot Cowork from Microsoft is now generally available. Before you type one character into it, please take the time to use the 5P framework by Trust Insights. Take the time to understand what your company has budgeted. Take the time to understand what tasks fall in each category, and as best as you can, try to reserve it for the things that truly need Cowork’s capabilities. And don’t just make it the default. If you’ve got some thoughts about the new Microsoft Copilot Cowork that you want to share, pop by our free Slack group. Go to TrustInsights.ai/analytics-for-marketers where you and over 4,700 other marketers are asking and answering each other’s questions every single day. And wherever it is you watch or listen to the show, if there’s a channel you’d rather have it on instead, go to TrustInsights.ai/TI-Podcast. You can find us in all the places fine podcasts are served. Thanks for tuning in. We’ll talk to you on the next one. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

Chris Schaeffer and Joey Bidner discuss Google AI Mode and Google Ads AI Max in this week's episode of The Paid Search Podcast. AI is a growing aspect of the Google universe and advertisers have an opportunity to expand their marketing efforts in ways that were not possible just a few years before. But is it always the right choice for everyone? Let's talk about that!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comSubmit a Question - https://www.paidsearchpodcast.com

This week, we covered the typical and ongoing Google Search ranking volatility. UK's CMA ordered Google to share its search ranking algorithm and enable data portability to some third-parties. Google Search rolled out its information...

Here's what's new in social media marketing right now. Join me at The Marketer's Edit in NYC! https://themarketersedit.com/ Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/latasha-james-2/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260612_latasha-james_sign-up_en&utm_content=audio&utm_term=q2Grow your online business with custom daily lessons in my app: https://studio.com/latasha

Plus: AI market research firm AlphaSense nets $7.5 billion valuation in new funding round. And U.K. regulators will let publishers keep content out of Google Search's AI tool. Danny Lewis hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices

How did Ozempic, Prozac, & Viagra get their names?... It's the wild world of drug-naming.Now is the perfect time to ask your landlord to cut your rent… We got the receipts & playbook.Google's Search Bar is history's most profitable feature… But last week it got plastic surgery.Plus, the hot new vacation trend is lights-off… Dark Sky Vacations have never been brighter.$GOOG $NVO $MARNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today's top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell. Hosted on Acast. See acast.com/privacy for more information.

Before we get into this week's tech news, we have some corporate news to discuss, and some very exciting Vergecast news to share. (If you have questions about either one, hit us up: vergecast@theverge.com or 866-VERGE11!) Then, Nilay and David get back into the weeds on all things Google I/O, and in particular the ways AI is changing the Google Search experience. When Gemini can find things for you, make things for you, even buy things for you, are you even searching anymore? Finally, in the lightning round, it's time for the Hype Desk, Brendan Carr is a Dummy, SpaceX, the Trump Phone, and some very confusing social networks. Further reading: The future of Google is a search box that does everything  Google is building a ‘universal' AI shopping cart that tracks prices, offers suggestions, and finds discounts  Demis Hassabis said this might be the ‘foothills of the singularity.' What?  Google is trying to make deepfake detection more accessible  Google Search's AI evolution includes more ads  Google's AI future demands trust — and your personal data  Why does the Googlebook exist? The FCC voted to ‘streamline' tracking US broadband quality. In SpaceX's IPO, Elon Musk is the risk factor Spotify is verifying podcasts made by real people too. NBC just got the Trump phone. Subscribe to The Verge for unlimited access to theverge.com, subscriber-exclusive newsletters, and our ad-free podcast feed.We love hearing from you! Email your questions and thoughts to vergecast@theverge.com or call us at 866-VERGE11. (Timestamps are approximate.) 00:00:00 Intro 00:02:00 Vox Media Sale 00:08:00 What Changes for The Verge 00:12:00 Vergecast Goes Daily 00:18:00 Feedback and Launch Details 00:23:00 Google I O Vibe Check 00:24:00 Agents Everywhere at Google 00:25:00 Search Becomes the Platform 00:26:00 Singularity Talk Whiplash 00:31:00 Monetizing AI and Google Zero 00:37:00 Shopping Web Takes Over 00:39:00 Agents Replace Browsing 00:43:00 Canvas Makes Apps 00:49:00 Google Book Devices Pitch 00:51:00 Agents Break App Economics 00:53:00 Traffic Deal Is Over 01:01:00 Hype Desk Forza Horizon 6 01:07:00 Subnautica 2 Surprise Hit 01:11:00 Brendan Carr is a Dummy 01:14:00 Broadband Map Complaints 01:21:00 Spotify AI Whiplash 01:25:00 Deepfake Detection Reality 01:30:00 SpaceX IPO Breakdown 01:34:00 Trump Phone In Wild 01:37:00 Wrap Up And Plugs Learn more about your ad choices. Visit podcastchoices.com/adchoices

#849: An internal memo at Meta reveals an imminent restructuring that will move thousands of workers into AI while also cutting thousands of jobs. Google unveils a revamp to its search that will be completely AI-powered. Old Kindle models will lose Amazon support which has led loyalists to jailbreak their devices. Some Pizza Hut locations are being converted to the retro classic look.  Learn more at Linkedin.com/MBD Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here:⁠ ⁠⁠https://www.swap.fm/l/mbd-note⁠⁠⁠  Watch Morning Brew Daily Here:⁠ ⁠⁠https://www.youtube.com/@MorningBrewDailyShow⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices