Podcasts about Google Search

It is another week and more Google Search ranking volatility but this was a weird one. Google launched Personal Intelligence in the Gemini app and it is coming to AI Mode in Google Search. Google AI Mode new ad format...

Boost your chiropractic practice with these 10 easy website tips! Learn practical fixes to attract and retain more patients, from mobile-friendly design to online booking and SEO. Implement these changes this week to grow your clinic! Episode webpage & shownotes: https://propelyourcompany.com/10-chiropractic-website-tips/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

1. EquityI'm not sure how Google would define “equity,” but my definition of equity is “stored value.”As a homeowner, you understand home equity as the stored value that it offers you.Your equity in your home is a product of all the time, energy, and money that you have put into it, plus the value that has been added by the passage of time.Relational equity is accumulated in the same way.“What have we invested in each other? What have we endured? How many years have we traveled through life together?”Relational equity is why we tolerate annoyances and troubles from the people we love. They have added value to our lives, so they have relational equity in us.Likewise, customer-bonding ads create relational equity between today's businesses and tomorrow's customers. They do this by highlighting shared perspectives, beliefs, and values.Customer-bonding ads communicate authenticity, and vulnerability. And they are always there, 52 weeks a year. Authenticity, vulnerability, and the passage of time are not easy to fake or accelerate.Keep those things in mind as you read on.2. AIEighty-seven Wizards of Ads who stay in regular touch with nearly 1,000 businesses are a reliable finger on the pulse of what is happening.This is what is happening:Google Search results have been altered in a dramatic and unexpected way. Some companies have benefited greatly from Google's new methodology while other companies have been devastated by it.You'll understand what separates the winners from the losers in just a moment.With 6,000 employees, Edelman is the world's largest PR agency. They help companies worldwide manage their reputations and trust through stories published in mass media.Edelman has been doing what they do since 1952.On October 27, 2025, Christmas decorations were vibrating in anticipation of replacing Halloween decor when Brent Nelson – Chief Strategy Officer at Edelman – was quoted in Ad Age magazine.Explaining why Google dramatically expanded their results-ranking criteria, Nelson said,“What drives visibility isn't your ad budget or keyword bids; it's earned media. Analysis shows that 90% of what appears in AI summaries is ‘earned-driven'—pulled from reviews, press, blogs, forums and cultural chatter. Paid now plays a different role, amplifying what's already there.”“The new shelf space isn't a store; it's the AI summary. Brands need to understand their earned footprint across AI-generated answers.”“Who gets cited? Who's trusted? Who's missing? That's the new baseline of visibility.”In other words, Google is now rewarding Relational Equity.3. A PredictionHundreds of new companies are about to leap into the Public Relations business. Their goal will be to get their clients mentioned in online press, blogs, forums and cultural chatter.PR is an easy business to get into. It won't be long before you are approached by someone who has a PR solution to help you improve your AEO (Ask Engine Optimization).If you remember any of today's Monday Morning Memo, let it be this:“If you don't have anything interesting to say, don't let anyone convince you to pay money to say it.”Company slogans, mush-mouth clichés and traditional ad-speak are not going to move the needle.Every month or two, you are going to need something new, exciting, different, and entirely real to say.4. A SuggestionRadio stations would be smart to start a daily or weekly blog that is fun, quick, entertaining, easy-to-read, and full of valuable things that every consumer would want to know about.If I owned a station in Austin, I would call my blog “Cool Things Austin Needs to Know”If my blog was well written

You don't need to be a full-time YouTuber to get results from YouTube. In this episode, you'll learn a simple YouTube SEO strategy for clinics so your videos can actually get found by the right patients. We'll cover what topics to record first, how to choose one main keyword per video, and how to write titles, descriptions, tags, and thumbnails that support YouTube search. You'll also get a quick checklist, a four-video starter plan, and the key metrics to track so you know it's working. >> https://propelyourcompany.com/youtube-seo-for-clinics/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

This week, yep, we had another story on Google Search ranking volatility. I posted the Google webmaster report for January 2026. Google Discover seems to be showing too many...

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Google's new anonymous reviews are changing how your clinic shows up in Google Search and Google Maps. In this episode, I break down what the new anonymous review feature actually is, how it affects your reputation, and the simple steps you can take to manage it without losing your mind. We cover when to flag a review, how to respond without breaking privacy rules, and I share copy-and-paste reply templates you can customize for your own clinic so you are never stuck wondering what to say again. 

In this episode, John Mueller and Danny Sullivan continue their conversation about the changing landscape of Search. They discuss the practicalities of hiring an SEO professional in the age of AI: Do you really need one? How do you evaluate them? Danny also shares his thoughts on third-party SEO tools, "domain scores," and why creators shouldn't rush to break their content into "bite-sized chunks" just to please Large Language Models (LLMs). Listen to more Search Off the Record → https://goo.gle/sotr-yt  Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO #GoogleSearch

Larry Page said in the early day, a guiding principle is Do No Evil. I wonder if we can say that today or is it just business as usual? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, it’s us, but we’re highlighting ads we’ve written and produced for our clients. So, here’s one of those. [Out of this World Plumbing Ad] Dave Young: This is the Empire Builders Podcast, by the way. Dave Young here, Steve Semple there. I wonder, Stephen, if we could do this whole episode without mentioning the name of the company that we’re going to be talking about. I ask that for the simple reason of they already know. They already know what we’re talking about. They already know we’re talking about them. They probably knew we were going to talk about them. Stephen Semple: Because of all the research I’ve done on my computer. Dave Young: No, because they’re listening to everything. They probably already know the date that this is going to come out and how long it’s… I don’t know, right? When they first started, and I don’t think we felt that way about them, and I can remember back in the early 2000s, just after the turn- Stephen Semple: In the early days, they had a statement. Larry Page was very famous. Dave Young: Yeah, “Do no evil.” Stephen Semple: “Do know evil. Do no evil,” and that was a very, very big part. In fact, in the early stages, they made a bunch of decisions that challenged the company financially because they were like, “This is not good experience for the person on the other end.” I wonder if anybody’s guessed yet what we’re going to be talking about. Dave Young: Well, then you go public, and it’s all about shareholders, right? It’s like the shareholders are like, “Well, we don’t care if you do evil or not. We want you to make money.” That’s what it’s about because you have [inaudible 00:03:01]. Stephen Semple: All those things happen. Dave Young: Yeah. Stephen Semple: This company that we’re talking about, we’ll go a little while before we’ll let the name out, was founded… On September 4th in 1998 was when it was actually founded. Dave Young: Oh, ’98. It goes back before the turn of the century [inaudible 00:03:14]. Stephen Semple: Yeah. It was founded by Larry Page and Sergey Brin, who met at Stanford. Interesting note, the Stanford grads also created Yahoo. Dave Young: Okay, yeah. Stephen Semple: That’s giving you another little clue about the company that we might be talking about. Dave Young: In the same geek club. Stephen Semple: Yeah, so 1998. I was thinking back, one year after I graduated from university, Windows 98 is launched and, believe it or not, the last Seinfeld episode aired. Dave Young: Are you kidding me? Stephen Semple: No, isn’t that crazy? Dave Young: ’98. Stephen Semple: Yeah. Dave Young: I mean, I was busy raising four daughters in ’98. Stephen Semple: Yeah. Today, this company, as you said, because you didn’t want me to name the company, has more net income than any other business in US history. It has, now, I got to let the cat out of the bag, eight and a half billion searches a day happen. And yes, we’re talking about the birth of Google, which is also now known as part of the Alphabet group. Dave Young: Alphabet, yeah. It’s funny how they got to get a name that means everything. Did they have a name before Google? I know Google was like… Oh, it’s a number really, right? It’s a gazillion, bazillion Googleplex. Stephen Semple: As we’ll go into a little bit later, they actually spelled it wrong when they registered the site. That’s not actually the way that the word is spelled. I’ll have to go… But yeah, the first iteration was a product called BackRub was the name of it. Dave Young: Backrub, okay. Stephen Semple: Alphabet also owns the second largest search engine, which is YouTube. Together, basically, it’s a $2 trillion business, which is larger than the economy of Canada. It’s this amazing thing. Going back to 1998, there are dozens of search engines all using different business models. Now, today Alphabet’s like 90% in the market. Up until this point, it’s been unassailable, and it’s going to be really interesting to see what the future of AI and whatnot brings to that business. But we’re not talking about the future, we’re talking about the past here, so back to the start. Larry Page was born in Lansing, Michigan. His dad is a professor of computer science. His mom is also a computer academic. This is in the ’70s. Between 1979 and ’80, his dad does a stint at Stanford and then also goes to work at Microsoft. Now, Larry and Sergey meet at Stanford, and they’re very ambitious, they’re equal co-founders, but Larry had this thing he also talked about where he said, “You need to do more than just invent things.” It wasn’t about inventing things, it was about creating things that people would use. Here’s what’s going on in the world of the web at this time to understand what’s going on. Here’s some web stats. In 1993, there’s 130 websites in the world. In 1996, three years later, there’s 600,000 websites. That’s a 723% growth year over year. The world has never seen growth like that before. Dave Young: Right, yeah. It was amazing to experience it. People that are younger than us don’t realize what it was. Josh Johnson, the comedian, has a great routine on trying to explain to people what it was like before Google. You needed to know something- Stephen Semple: What it was like for the internet. Dave Young: Yeah. You had to ask somebody who knew. If you needed the answer to a question, you had to ask somebody. And if they didn’t know, then you had to find somebody else, or you had to go to the library and ask a librarian and they would help you find the answer- Stephen Semple: Well, I don’t think it’s like a- Dave Young: … maybe by giving you a book that may or may not have the answer. Stephen Semple: Here’s an important point. I want you to put a pin in that research. We’re going to come back to it. I was about to go down a rabbit hole, but let’s come back to this in just a moment, because this is a very, very important point here about the birth of Google. Larry and Sergey first worked on systems to allow people to make annotations and notes directly on websites with no human involved, but the problem is that that could just overrun a site because there was no systems for ranking or order or anything along that lines. The other question they started to ask is, “Which annotations should someone look at? What are the ones that have authority?” This then created the idea of page rankings. All of this became messy, and this led to them to asking the question, “What if we just focused on ranking webpages?” which led to ranking search. Now, whole idea was ranking was based upon authority and credibility, and they drew this idea from academia. So when we would do research, David, and you’d find that one book, what did you do to figure out who the authority was on the topic? You went and you saw what book did that cite, what research did this book cite. The further you went back in those citations, the closer you got to the true authority, right? Do you remember doing that type of research? Dave Young: Yeah, sure. Stephen Semple: Right. They looked at that and they went, “Well, that’s how you establish credibility and authority is who’s citing who.” Okay. They decided that what they were going to do was do that for the web, and the way the web did that was links, especially in the early days where a lot of it was research. Dave Young: Yeah. If a whole bunch of people linked to you, then that gives you authority over the words that they used to link on and- Stephen Semple: Well, and also in the early days, those links carried a lot of metadata around what the author thought, like, “Why was the link there?” In the early days, backlinks were incredibly important. Now, SEO weasels are still today talking about backlinks, which is complete. Dude, backlinks, yeah, they kind of matter, but they’re… Anyway, I could go down a rabbit hole. Dave Young: Yeah. It’s like anything, the grifters figure out a way to hack the system and make something that’s not authoritative seem like it is. Stephen Semple: Yeah. It’s harder that you can’t hack the system today. Anyway, but the technology challenge, how do you figure out who’s backedlinked to who? Well, the only way you can do it is you have to crawl the entire web, copy the entire web, and reverse engineer the computation to do this. Dave Young: Yeah. It’s huge. We’ve been talking about Google’s algorithm for as long as Google’s been around. That’s the magic of it, right? Stephen Semple: Yeah. In the early days, with them doing it as a research project, they could do it because there was hundreds of sites. If this happened even two years later, like 1996, it would’ve been completely impossible because the sheer size to do it as a research project, right? Now, they called this system BackRub, and they started to shop this technology to other search engines because, again, remember there was HotBot and Lyco and Archie and AltaVista and Yahoo and Excite and Infoseek. There were a ton of these search engines. Dave Young: Don’t forget Ask Jeeves. Stephen Semple: Ask Jeeves? Actually, Ask Jeeves might’ve even been a little bit later, but yeah, Ask Jeeves was one of them once when it was around. Dave Young: There was one that was Dogpile that was… It would search a bunch of search engines. Stephen Semple: Right, yeah. There was all sorts of things. Dave Young: Yeah. Stephen Semple: There was another one called Excite, and they got close to doing a deal with Excite. They got a meeting with them, and they’re looking at a license deal, million dollars for BackRub, and they would go into the summer and they would implement it because they were still students at Stanford. They got so far as running for the executives there a side-by-side test. They demo this test and the results were so good with BackRub. Here’s what execs at Excite said, “Why on earth would we want to use your engine? We want people to stay on our site,” because, again, it would push people off the site because web portals had this mentality of keeping people on the site instead of having them leave. So it was a no deal. They go back to school and no one wants BackRub, so they decide to build it for themselves at Stanford. The original name was going to be Whatbox. Dave Young: Whatbox? I’m glad they didn’t use Whatbox. Stephen Semple: Yeah. They thought it sounded too close to a porn site or something like that. Dave Young: Okay, I’ll give them that. Stephen Semple: Larry’s dorm mate suggested Google, which is the mathematical term of 10 to the 100th power, but it’s spelled G-O-O-G-O-L. Dave Young: Googol, mm-hmm. Stephen Semple: Correct. Now, there’s lots of things here. Did Larry Page misregister? Did he decide purposely? There’s all sorts of different stories there, but the one that seems to be the most popular, at least liked the most, is that he misspelled it when he did the registration to G-O-G-G-L-E. Dave Young: I think that’s probably a good thing because when you hear it said, that’s kind of the first thing you go- Stephen Semple: That’s kind of how you spell it. Dave Young: … how you spell it. I think we’d have figured it out, but- Stephen Semple: We would’ve, but things that are easier are always better, right? Dave Young: Yeah. Stephen Semple: By spring of ’98, they’re doing 10,000 searches a day all out of Stanford University. Dave Young: Wait, 10,000 a day out of one place. Stephen Semple: Are using university resources. Everyone else is just using keywords on a page, which led to keyword stuffing, again, another one of these BS SEO keyword stuffing. Now, at one point, one half of the entire computing power at Stanford University is being used for Google searches. It’s the end of the ’98 academic year, and these guys are still students there. Now, sidebar, to this day, Stanford still owns a chunk of Google. Dave Young: Okay. Stephen Semple: Worked out well for Stanford. Dave Young: Yeah, I guess. Stephen Semple: Yeah. Now, Larry and Sergey need some seed round financing because they’ve got to get it off of Stanford. They’ve got to start building computers. They raise a million dollars. Here’s the interesting thing I had no idea. Guess who one of the first round investors are who ended up owning 25% of the company in the seed round? Dave Young: Stay tuned. We’re going to wrap up this story and tell you how to apply this lesson to your business right after this. [Using Stories To Sell Ad] Dave Young: Let’s pick up our story where we left off and trust me you haven’t missed a thing. Stephen Semple: Guess who one of the first round investors are who ended up owning 25% of the company in the seed round? Jeff Bezos. Dave Young: Oh, no kidding. Stephen Semple: Yeah, yeah. Jeff Bezos was one of the first four investors in Google. Dave Young: Okay. Well, here we are. Stephen Semple: Isn’t that incredible? Dave Young: Yeah. Stephen Semple: Now, AltaVista created a very interesting technology because AltaVista grew out of DEC computers who were building super computers at the time. They were basically one of the pre-leaders in search because what they would do is everybody else crawled the internet in series. They were crawling the internet in parallel, and this was a big technological breakthrough. In other words, they didn’t have to do it one at a time. They could send out a whole ton of crawlers, crawling all sorts of different things, all sorts of different pieces, bringing it back and could reassemble it. Dave Young: Got you. Stephen Semple: AltaVista also had therefore the most number of sites indexed. I remember back in the day, launching websites, like pre-2000, and yeah, you would launch a site and you would have to wait for it to be indexed and it could take weeks- Dave Young: You submit it. Yeah, there were things you could do to submit- Stephen Semple: There was things you could submit. Dave Young: … the search engines. Stephen Semple: Yes, yeah, and you would sit and you would wait and you’d be like, “Oh, it got crawled.” Yeah, it was crazy. We don’t think about that today. [inaudible 00:15:57] websites crawl. Dave Young: You’d make updates to your site and you’d need to resubmit it, so it would get crawled again- Stephen Semple: Oh, yeah. Yeah. Dave Young: … if there was new information. Stephen Semple: People would search your site and it would be different than the site that you would have because the updates hadn’t come through and all those other things. In 1998, Yahoo was the largest player. They were a $20 billion business, and they had a hand-curated guide to the internet, which worked at the time, but the explosive growth killed that. There was a point where Yahoo just couldn’t keep up with it. Then Yahoo went to this hybrid where the top part was hand-curated and then backfilled with search engine results. Now, originally, Google was very against the whole idea of banner ads, and this was the way everyone else was making money, because what they knew is people didn’t like banner ads, but you’re tracking eyeballs, you’re growing, you need more infrastructure, because basically their way of doing is they’re copying the entire internet and putting it on their servers and you need more money. Now, one of the other technological breakthroughs is Google figured out how to do this on a whole pile of cheap computers that they just stacked on top of each other, but you still needed money. At this moment, had no model for making money. They were getting all these eyeballs, they were faster because they built data centers around the world because they also figured out that, by decentralizing it, it was faster. They had lots of constraints. What they needed to do at this point was create a business model. What does one do when one needs to create a business model? Well, it’s early 1999, they’re running out of money. They hire Salar Kamangar, who’s a Stanford student, and they give him the job of writing a business plan. “Here, intern, you’re writing the business plan for how we’re going to make money. Go put together a pitch deck.” Dave Young: I wonder if they’re still using the plan. Stephen Semple: What they found at that point was there was basically three ways to make the money. Way number 1 was sell Google Search technology to enterprises. In other words, companies can use this to search their own documents and intranets. Dave Young: I remember that, yeah. Stephen Semple: Yeah. Number 2, sell ads, banner ads, and number 3, license search results to other search engines. Dave Young: Okay. Stephen Semple: Based upon this plan, spring of ’99, they do a Series A fundraise. They raised more money, and they also meet Omid [inaudible 00:18:22] who’s from Netscape, and he’s kind of done with Netscape because Netscape had been just bought by AOL, and they recruit him as a chief revenue officer. Omid tries to sell the enterprise model, kind of fails, so things are not looking good on the revenue front. It’s year 2000, and the technology bubble is starting to burst. The customer base is still growing because people love it, love Google, but they’re running out of money again. They decide to do banner ads, because they just have got no money. Here’s the interesting thing is, in this day, 2000, I want you to think about this, you have to set up a sales force to go out and sell banner ads to agencies, people picking up the phone and walking into offices, reaching out to ad agencies. Dave Young: Yeah, didn’t have a platform for buying and selling… And banner ads, gosh, they were never… Google ads, in the most recent memory, are always context-related, right? Stephen Semple: Yes. Dave Young: But if you’re just selling banner ads to an agency, you might be looking for dog food and you’re going to see car ads and you’re going to see ads for high-tech servers and all kinds of things that don’t have anything to do with what you’re looking for. Stephen Semple: That’s how the early banner ads work. Hold that thought. You’re always one step ahead of me, Dave. Dave Young: Oh, sorry. Stephen Semple: Hold that thought. No, this is awesome. Dave Young: I’m holding it. Stephen Semple: What I want to stress is, when we talk about how the world has changed, in 2000, Google decides to do banner ads and how they have to do it is a sales force going out, reaching out to agencies, and agencies faxed in the banner ads. Dave Young: Okay. Yeah, sure. It would take too long for them- Stephen Semple: I’m not making this up. This is how much the world has changed in 25 years. Dave Young: “Fax me the banner.” Stephen Semple: Salespeople going out to sell ads to agencies for banners on Google where the insertions were sent back by fax. Dave Young: For the people under 20 listening to us, a fax machine- Stephen Semple: Who don’t even know what the hell a fax machine is, yeah. Dave Young: A fax machine, yeah, well, we won’t go there. Stephen Semple: Yeah. Now, here’s what they do. They also say to the advertisers at this point, “Google will only accept text for banner ads for speed.” Again, they start with the model of CPM, cost per a thousand views, which is basically how all the agencies were doing it, but they did do a twist on it. They sold around this idea of intent that the ads were showing keyword-based and they were the first to do that. What they did is they did a test to prove this. This was really cool. They set themselves up as an Amazon affiliate and dynamically generated a link on a book search and served up an ad, an affiliate ad, and they’re able to show they were able to sell a whole pile of books. The test proved the idea worked. And then what they did is they went out and they white-labeled this for others. For example, Yahoo did it, and it would show on the bottom of Yahoo, “Powered by Google.” But here’s the thing, as soon as you start saying, “Powered by Google,” what are you doing? You’re creating share of voice. Share of voice, right? Dave Young: Well, yeah, why don’t I just go to Google? Stephen Semple: Why don’t I just go to Google? Look, we had saw this a few years earlier when Hotmail was launched by Microsoft where you would get this email and go, “Powered by Hotmail,” and you’d be like, “What’s this Hotmail thing?” Suddenly, everybody was getting Hotmail accounts, right? Dave Young: Yeah. Stephen Semple: No one has a Hotmail account, no longer they have Gmail accounts, they hardly have Gmail accounts anymore. Dave Young: No, I could tell you that we’ve got a lot of people at Wizard Academy that email us off with a Hotmail. Stephen Semple: Still have Hotmail accounts? Dave Young: Sure. Stephen Semple: Oh, wow. So it’s still around? Okay. Dave Young: And then some Yahoos, yeah. Stephen Semple: Wow, that’s amazing. That’s amazing. Well, still- Dave Young: Yahoo, the email, not the customer. They’re not a Yahoo, but they have an account there. Stephen Semple: In October 2000, they launch AdWords with a test of 350 advertisers. And then, in 2002, they launched pay-per-click Advertising. And then 2004, they go public. Now, here’s one of the other things I want to talk about in terms of share of voice. They had a couple things going on with share of voice. They had that, “powered by Google,” which created share of voice because… We often think of share of voice as being just advertising in terms of how much are people knowing about us. I remember knowing nothing about Google and then learning about Google when Google went public because Google dragged out going public. They talked about it for a long time, but it meant it was financial press, it was front page news. It got a lot of PR and a lot of press around the time that they went public. That going public for them also created massive share of voice because there was suddenly a whole community that were not technologically savvy that we’re now suddenly aware of, “Oh, there’s this Google thing.” Dave Young: And they’re in the news, yeah. So I’ve got an idea for us, Steve. Stephen Semple: Yep, okay. Dave Young: All right. Stephen Semple: Let’s hear it. Dave Young: Let’s pick up part 2 of Google at the point they go public. Stephen Semple: All right, let’s do that. That’ll be an episode we’ll do in the future, yeah. Dave Young: We don’t do very many two-parters, but we’re already kind of a lengthy Empire Builder Podcast here. Stephen Semple: Oh, yeah. I was just taking it to this point, but I think that would be very interesting- Dave Young: Oh, okay. Stephen Semple: … because look, Google is a massive force in the world today- Dave Young: Unbelievable, yeah. Stephen Semple: … and I think it would be interesting to do the next part because there’s all sorts of things that they did to continue this path of attracting eyeballs. Dave Young: We haven’t even touched on Gmail yet. No, we have not. We have not. Stephen Semple: Because that happened after they went public. Correct. Let’s do that. Dave Young: Okay. Stephen Semple: Here’s the lesson that I think that I want people to understand is share of voice comes from other things, but we’re going to explore that even more in this part 2. I like the idea of doing this part 2. They really looked at this problem from a completely different set of eyeballs, and this is where I commend Google, from the standpoint of there’s all this stuff in the internet and what we really want to know is who is the authority. They looked at the academic world for how does it establish authority, and how authority is established is how much is your work cited by others, how much are other… So, now, Google has of course expanded that to direct search and there’s all these other things, but they’ve always looked at it from the standpoint of, “Who in this space has the most authority? Who is really and truly the expert on this topic? We’re going to try to figure that out and serve that up.” Dave Young: Yeah. Stephen Semple: That’s core to what their objective has been. Dave Young: We could talk about Google for four or five episodes probably. Stephen Semple: We may, but we know we’re going to do one more. Dave Young: All right. Stephen Semple: Awesome. Dave Young: Well, thanks for bringing it up. We did mention their name. Actually, if we just put this out there, “Hey, Google, why don’t you send us all the talking points we need for part 2?” There, I put it out there. Let me know how that works. Stephen Semple: My email’s about to get just slammed. All right. Thanks, David. Dave Young: You won’t know it’s from them though. You won’t know. You won’t know. Isn’t that good? Stephen Semple: That’s true. That’s true. Dave Young: Thank you, Stephen. Stephen Semple: All right. Thanks, David. Dave Young: Thanks for listening to the podcast. Please share us, subscribe on your favorite podcast app, and leave us a big, fat, juicy five-star rating and review at Apple Podcasts. And if you’d like to schedule your own 90-minute Empire Building session, you can do it at empirebuildingprogram.com.

In this episode, you'll learn how to diversify beyond Google without trying to be everywhere. You'll get a simple 3-tier framework to decide which platforms still matter for clinic SEO, reputation, and bookings, plus an easy scorecard to prioritize what's worth your time.We cover:The Tier 1 foundation, website, Apple Maps, Bing, and reviewsTier 2 high-leverage platforms, one social channel, and the right directoriesWhy YellowPages can still support local visibility and consistencyHow to get “AI-ready” so your clinic is easier to find in tools like ChatGPT and GrokThe metrics that matter (calls, clicks, direction requests, and appointments)Walk away with a clear 90-day focus plan and a “good enough” checklist for each platform.>> Episode webpage, blog, and show notes: https://propelyourcompany.com/clinic-seo-beyond-google-platforms-that-still-matter/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Welcome to Episode 381 of New Dad Gaming! The 2025 "No New Games" challenge is finally complete, and the floodgates are open. In this 2026 kickoff special, Trevor and Jeff break down the massive list of games they denied themselves last year and the upcoming titles they can't wait to pre-order. We discuss the shifting landscape of 2026, including the looming release of GTA 6, the slump in console sales, and why we are both pivoting toward handhelds like the PlayStation Portal and Steam Deck to fit gaming into dad life. We also do a live "Google Search" deep dive into the top PC games coming this year, debating everything from Kingdom Come: Deliverance 2 to cozy farming sims like Fantasy Life. Plus, we discuss what a household looks like after a Roblox Ban and whether Fortnite or Star Wars Jedi will take its place. Topics Covered: The Floodgates Open: How it feels to finally be allowed to buy games again. Hardware Shift: Why we are ignoring the PS6 rumors to focus on Portable Gaming (Steam Deck & PS Portal). The 2026 Shopping List: Kingdom Come: Deliverance 2, Death Stranding 2, and Clair Obscur: Expedition 33. Backlog Catch-Up: Why Space Marine 2 is the first "old" game we are buying. Dad Life: Embracing "Mobile Gaming" (Red Dead on iPad) and why we are hoping for a Final Fantasy 7 Part 3demo. The Kids' Rotation: Life after banning Roblox and the move to Star Wars Jedi: Survivor. Timestamps: 0:00 - Intro: Welcome to 2026! 2:15 - The State of Gaming: GTA 6 & The Steam Deck Juggernaut 5:00 - Jeff's Wishlist: Final Fantasy 7 Part 3 & The PS Portal 8:30 - Trevor's Wishlist: Retro Handhelds & Red Dead on iPad 13:10 - Kids' Gaming Forecast: Can we keep Roblox out of the house? 17:45 - The "Immediate Buy" List: KCD2, Expedition 33, & Space Marine 2 22:00 - Live Reaction: Googling the "Top PC Games of 2026" (Arc Raiders & Donkey Kong?) 27:30 - Final Thoughts & Call for New Challenges Connect with New Dad Gaming:

SEO is one of the most powerful ways to attract new patients to your clinic—but here's the big question: should you handle it yourself or hire experts to do it for you?In this episode, we dive deep into the debate between DIY SEO vs. working with professionals, breaking down the pros, cons, and even a middle-ground option that gives you expert guidance without the overwhelm.

Steve Gruber discusses news and headlines 

Welcome back to The Weekly Scroll with Call Her Creator where I break down the biggest Instagram updates of the week. If you want to understand how Instagram SEO and discovery is changing (using AI) and how to adjust your content strategy without overthinking it, this is the episode to listen to. We're talking about major shifts in: How Instagram posts are showing up in Google Search and what they're using to scrape your SEO on posts Why Instagram is prioritizing recommendations and non-follower reach What recent Reels updates mean for content creation and growth How these changes impact smaller creators and businesses I'll explain what's changing, what to pay attention to, and what creators should stop stressing about moving into the new year. This episode is for creators, entrepreneurs, and business owners who want clarity instead of chaos when it comes to the Instagram algorithm. No fluff. No fear-mongering. Just the updates that matter and how to think about them. Listen now to stay ahead of what's coming next on Instagram. Join Club Enfluence for viral Reels prompts, trendsand Canva templates delivered every Monday:

Thinking about running Google ads but not sure where to start? In this episode, we break down the differences between Google Local Service Ads and Google Search (PPC) Ads for lawn care and landscaping businesses. You'll learn the pros and cons of each, how they work, and what to consider before investing—so you can choose the option that fits your goals, budget, and growth plans. Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

In today's episode, we'll explore the features and functionality of AI Mode in Google search. Visit AVID Open Access to learn more.

We've compiled our top-performing YouTube Shorts from 2025 into one power-packed rewind video! These bite-sized insights from industry leaders cover everything from Amazon advertising secrets to AI-powered retail transformation. Thanks for listening to Talk Commerce—let's dive into the highlights.1. Elizabeth Greene - Amazon Advertising MasteryCo-founder of JunglrElizabeth Greene shares game-changing Amazon advertising secrets for scaling ecommerce brands through strategic ad spending and automation tactics. Learn how to maximize your ROAS and dominate the Amazon marketplace.Listen to the full episode →2. Adam Callinan - Mathematical Precision in BusinessFounder of BottleKeeper and PentaneJoin Adam Callinan as he shares his entrepreneurial journey from creating BottleKeeper to developing Pentane. Discover how mathematical precision and lean operations drive modern business success and sustainable profitability.Listen to the full episode →3. Elijah Khasabo - The Future of UGCCo-founder of VidovoElijah Khasabo reveals insights on the evolution of user-generated content pricing, why engagement beats follower counts, and why authentic human content continues to outperform AI-generated videos in driving conversions.Listen to the full episode →4. Drew Chambers - Edge Computing RevolutionEVP at HarperDrew Chambers discusses how edge computing and AI are revolutionizing enterprise web performance. Get insights into speed optimization, personalization, and the future of ecommerce architecture.Listen to the full episode →5. Matthew Merrilees - Global Expansion StrategyCEO at Global-eMatthew Merrilees outlines actionable tactics for neutralizing tariffs, fine-tuning landed costs, and leveraging 3B2C fulfillment so brands can expand internationally without eroding profit margins.Listen to the full episode →6. Mark Elfenbein - AI Visual MerchandisingCRO of NfiniteMark Elfenbein reveals how AI and CGI technology are transforming retail visual merchandising, enabling major retailers like Amazon and Lowe's to reduce photography costs by 90% while creating immersive customer experiences at unprecedented scale.Listen to the full episode →7. Udayan Bose - Generative AI in EcommerceCEO of NetElixirUdayan Bose explores how generative AI is revolutionizing ecommerce, from boosting productivity to impacting SEO and shaping the future of Google Search. Discover key insights from this transformative conversation.Listen to the full episode →Watch the Full Rewind VideoDon't miss these concentrated insights from the brightest minds in ecommerce. Subscribe to Talk Commerce for more expert conversations that help you grow your business.What was your favorite insight? Let us know in the comments!

Google's suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue.Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic's profile accurate and patient-ready.

This week in search, we covered an update on the Google December 2025 core update. Google Search traffic to news publishers continues to vanish, but there is Google Discover. A report shows Google has deleted a ton...

If your clinic isn't showing up on Google, you're handing patients and revenue to competitors. In this episode, you'll hear why ignoring SEO costs more than you think and how optimizing your online presence drives real growth.You'll discover:Why SEO matters for clinicsThe impact of skipping or pausing your SEO effortsHow to boost visibility, attract qualified patients, and increase revenueA simple way to calculate how much money you may be leaving on the tableWhether you're curious about SEO or ready to turn website traffic into foot traffic, this episode gives you clear, actionable steps to grow your clinic sustainably.Episode guide, blog post & show notes: https://propelyourcompany.com/hidden-price-of-ignoring-seo/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGoogle Maps Q&A going away to be replaced by AI Q&A.GBP review appeals delayed.Danny Sullivan and John Mueller from Google discuss how AI SEO is the same as regular SEO.Google releases feature that uses AI phone calls to check business prices. Google states the disappearing reviews bug has now been fixed.Google reviewer nicknames officially rolled out.Is it bad to use similar phone numbers for two different GBPs?Does having text on an image help with SEO?Does Google reject verification videos if there are faces in it?How do I get into the top rated businesses in Google's AI mode?Why is Google not showing the tools that allow me to edit inside Google Search? What should I do if I have a duplicate listing?If Google says reviews were removed for valid reasons, is it worth contesting it?Does Google AI use prices you set on your services for the “get a quote” feature?If you use AI to get prices, is it able to navigate a business's phone tree?What should I do if Google has denied reinstatement after the appeal and review process?How much is a GBP rank affected by how recent the latest reviews are?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

When it comes to getting your clinic found online, one question always comes up: “How do I improve my website rankings on Google?”Whether you're a chiropractor, acupuncturist, physical therapist, or wellness practitioner, your potential patients are searching for your services right now. The key is making sure your website actually shows up when they do.That's where SEO — search engine optimization — comes in.And today, SEO looks a little different than it used to. With AI-powered search tools like Google's AI Overviews, ChatGPT, and xAI's Grok now summarizing results directly in search, visibility means more than just ranking #1. It's about making sure your clinic is included in those intelligent, conversational answers that patients trust.Let's explore how to do that.

In this episode, we break down comments from Robby Stein, VP of Product for Google Search, and what they reveal about Gemini 3's direction and capabilities. We explore how Gemini 3 fits into Google's broader search and AI strategy and what it could mean for users and developers going forward.Get the top 40+ AI Models for $20 at AI Box: ⁠⁠https://aibox.aiConor's AI Course: https://www.ai-mindset.ai/coursesConor's AI Newsletter: https://www.ai-mindset.ai/Jaeden's AI Hustle Community: https://www.skool.com/aihustle-See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, we have a status update on the ongoing Google December 2025 core update. Google also said it does not pre-announce core updates or quality updates. Gemini 3 Flash now powers Google AI Mode. Google Search...

Most healthcare clinics focus on Google Business Profile and their website for local SEO, but there's another listing you might be ignoring that still makes a difference. Believe it or not, your Yellow Pages online listing continues to carry weight with search engines and can boost your clinic's visibility.In this episode, you'll learn why Yellow Pages hasn't faded into the past, how it helps strengthen your local SEO, and the simple steps to optimize your listing so it works in your favor.If you want a quick, low-effort way to get found by more patients, this episode shows you how.Episode webpage, blog, and show notes: https://propelyourcompany.com/yellow-pages-local-seo/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Real estate agents, professionals, coaches, and local service experts, this new FIRED UP Podcast episode featuring YouTube Ads Strategist Adam Holland breaks down exactly how to turn Google Search and YouTube into high-intent real estate leads. Adam has managed more than $25 million in YouTube ad spend and has helped countless brands scale through paid traffic, Google Search campaigns, and advanced tracking strategies. You will learn why YouTube is a buyer intent platform, how Google search ads let you rank your name, your real estate brand, and even protect your online reputation, plus how local agents can target movers, buyers, and sellers who are already searching. Adam breaks down separate channels for organic and paid, search based ad campaigns, and how to track leads so Google sends you more of the right clients. If you are serious about real estate marketing, lead generation, and growing your business, do not quit.  

SpaceX IPO coming – huge increase in valuation over past 3 months Happy Hanukah – Eight Crazy Nights Now Kevin AND Kevin PLUS we are now on Spotify and Amazon Music/Podcasts! Click HERE for Show Notes and Links DHUnplugged is now streaming live - with listener chat. Click on link on the right sidebar. Love the Show? Then how about a Donation? Follow John C. Dvorak on Twitter Follow Andrew Horowitz on Twitter Warm-Up - Last Chance for CTP Cup 2025 participants - Happy Hanukah - Eight Crazy Nights - Sad News - Rob Reiner - Fed decision is out.... - Overdue eco reports coming this week Markets - Oracle still problematic - SpaceX IPO coming - huge increase in valuation over past 3 months - Another Bankruptcy - cleaning up is not good business - Oh my - Now Kevin AND Kevin - Weight loss game continues - One thing saved for last - a doozie... Tesla -  - All time High - Prospect of Robotaxi - Even though sales hitting multi-year lows Wall Street Never Sleeps? - Nasdaq files to extend trading to 23 hours on weekdays - Banks concerned about investor protections, costs, liquidity, volatility risks of nonstop trading - Proponents argue round-the-clock trading benefits global investors - That may create some additional volatility potential SpaceX - SpaceX aims for a potential $1.5 trillion market cap with an Initial Public Offering in 2026, which could become the largest IPO in history - July 2025 tender valuation was $400B - Dec 14th (4 months later) $800B - Starlink is the primary money winner of this deal - Tesla shares climbing even with nothing behind it - seemingly in sympathy for this IPO ---- TESLA does not have ownership of SpaceX - OH - this could be the reason....U.S. deliveries dropped significantly in November—the lowest since early 2022—but this weakness has been overshadowed by the enthusiasm for autonomy. Rob Reiner - A son of legendary Hollywood director Rob Reiner and his wife, producer Michele Singer Reiner, Nick Reiner, is being held on suspicion of murder following their deaths, according to Los Angeles Police Department Chief Jim McDonnell. He's being held on $4 million bail. - Citing law enforcement sources and family friends, ABC News reported on Monday that Nick Reiner had recently returned to live at his parents' South Chadbourne Avenue home. The move was described as a temporary arrangement intended to help him stabilize. - Not going to discuss the Truth Social post about this tragedy HEADLINE ALERT - "Copper could hit ‘stratospheric new highs' as hoarding of the metal in U.S. continues" - Copper has gone from 5.77 to 5.30 (July to today) - 6 Tops at this price since 2011 - Not seeing this as per the headline - seems like a Hunt Brothers special from the 1980s - CORNERING THE MARKET ---1980 - Silver went from $11 to $50 then crashed, bankrupting the Hunt Bros - after COMEX changed rules forcing them to cover positions Bankruptcy - After 35 years, the maker of the Roomba robot vacuum filed for bankruptcy protection late Sunday night. Following warnings issued earlier this year that it was fast running out of options, iRobot says it is entering Chapter 11 protection and will be acquired by its contract manufacturer, China-based Picea Robotics. - The company says it will continue to operate “with no anticipated disruption to its app functionality, customer programs, global partners, supply chain relationships, or ongoing product support.” - Remember that Amazon  - The Amazon buyout of iRobot, maker of Roomba, was announced in 2022 for $1.7 billion but ultimately failed in January 2024 due to significant regulatory pushback, primarily from the EU, over anti-competitive concerns. -- Amazon walked away with a $94 million termination fee Fed Pick - President Donald Trump said Friday that Kevin Warsh has moved to the top of his list as the next Federal Reserve chair, though Kevin Hassett also remains in contention, according to the Wall Street Journal. - Interesting that this comes days after Hassett said that we would not let outside suggestions influence his voting - ---In addition to putting heavier weight on Warsh getting the job, Trump repeated an assertion he has made in the past that the Fed chair ought to consult the president about interest rate decisions. - Also of interest, prediction markets had Hassett at 95% probability - now it moved to 50% - big payday for people in the know. Housing Prices - Average home price is DOWN on  year-over-year basis - First time on national level since 2024 - Active listings in November were nearly 13% higher than November 2024, but new listings were just 1.7% higher --- Houses are on market longer - - Prices in Austin, Texas, are down 10% from last year; in Denver, they're down 5%, according to Parcl Labs. Tampa, Florida, and Houston both saw prices fall 4%, and Atlanta and Phoenix saw price decreases of 3%. More Hosing Related -  Zillow shares plunged more than 9% on Monday on worries that the online real estate platform could have a big new competitor: Google Search. - Google appears to be running tests on putting real estate sale listings into its search results. Overdue Eco  - Black Hole - The U.S. Bureau of Labor Statistics on Tuesday releases its long-awaited combined employment reports for October and November, but a number of key details will be missing after the government shutdown prevented data collection, including October's unemployment rate, resulting in the first-ever gap in that critical data series since inception in 1948. - NICE JOB GANG! - Some of the data will be estimated. - It said it would not publish the headline CPI number or the so-called core CPI, which strips out the volatile food and energy components, for October. "BLS cannot provide specific guidance to data users for navigating the missing October observations," the agency said. Some Updates - Some info coming in are estimates - some delayed - Unemployment at 4.6% - Latest report shows +64,000 added - ISM Manufacturing and Non-manufacturing - both slowed over the last month The Fed - Meanwhile the Fed cuts rates.... - A Federal Reserve split over where its priorities should lie cut its key interest rate Wednesday in a 9-3 vote, but signaled a tougher road ahead for further reductions. - The FOMC's “dot plot” indicated just one more reduction in 2026 and another in 2027, amid considerable disagreement from members about where rates should head. - In addition to the rate decision, the Fed also announced it will resume buying Treasury securities. The central bank will start by buying $40 billion in Treasury bills, beginning Friday. - Markets were all over the place on this as it was a little confusing at first - then it seemed that everyone loved (for one day) - Why is the Fed moving up Treasury purchases to "immediately" from a few months from now? - AND - dissension ! A larger group  that usual of regional Fed bank presidents signaled they opposed the cut, and six policymakers said the benchmark federal funds rate should end 2025 in a range of 3.75% to 4%, suggesting they opposed the move. - Long bonds have not moved at all on this news. Costco Earnings - Costco beat Wall Street's fiscal first-quarter sales and revenue expectations. - Sales rose 8.2% and digital sales jumped 20.5% compared with the year-ago quarter. - Costco surpassed Wall Street's quarterly expectations and posted year-over-year sales growth of 8.2% as the retailer attracted more digital sales and opened new locations. - Earnings per share: $4.50 vs. $4.27 expected - Revenue: $67.31 billion vs. $67.14 billion expected - Costco does not provide year ahead guidance - Shares down from a recent high of $855 Costco Fun Facts - About 4.5 million pies were sold in the three days before Thanksgiving, which is equivalent to roughly 7,000 pies per warehouse. -  These were bakery pies (e.g., pumpkin, apple), - Costco had more than $250 million in non-food online orders on Black Friday, a record for Costco's U.S. e-commerce business. - Approximately 358,000 whole pizzas were served at Costco's U.S. food courts, a 31% jump from last year. (500 pizza's per store) Fat No More - Retatrutide - Eli Lilly said its next-generation obesity drug delivered what appears to be the highest weight loss seen so far in a late-stage trial and reduced knee arthritis pain, clearing the first of several upcoming studies on the weekly injection. - In a 48-week Phase 2 study, participants on the highest dose lost an average of 24% of their body weight. - Recent Phase 3 results showed patients on the highest dose lost an average of 28.7% of their body weight after 68 weeks. - The trials also showed improvements in related health conditions, including knee osteoarthritis pain, blood pressure, and liver fat - This triple action is what makes retatrutide potentially more effective for weight loss than existing medications like Zepbound (tirzepatide), which targets two receptors, or Wegovy (semaglutide), which targets only one. Paypal - PayPal Holdings Inc. applied to become a bank in the US, looking to take advantage of the Trump administration's openness to financial-technology companies entering the banking system. - The payments-focused firm submitted applications to the Federal Deposit Insurance Corp. and the Utah Department of Financial Institutions to form a Utah-chartered industrial loan company, PayPal said in a statement Monday. - If approved, PayPal Bank would help the firm bolster its small-business lending capabilities, according to the statement, which said the company has provided access to more than $30 billion in loans and capital since 2013. Ford - Management Confused - Instead of planning to make enough electric vehicles to account for 40 percent of global sales by 2030—as it pledged just four years ago—Ford says it will focus on a broader range of hybrids, extended-range electrics, and battery-electric models, which executives now say will account for 50 percent of sales by the end of the decade. - The automaker will make hybrid versions of almost every vehicle in its lineup, the company says. - All in on EVS cost them -  Ford expects to record about $19.5 billion in special items, mostly during the fourth quarter. ---- The charges are related to a restructuring of its business priorities and a pullback in its all-electric vehicle investments. Australia - Australia has implemented a groundbreaking ban preventing children under 16 from accessing major social media platforms like TikTok, Instagram, and Facebook, effective December 2025, to protect them from harm, with significant fines for companies failing to enforce it, though messaging apps and gaming platforms are currently exempt. - Reddit is suing - Facebook, Instagram, Snapchat, Threads, TikTok, X (Twitter), YouTube, Reddit, Kick, and Twitch are all banned for kids under 16. - Thoughts on this? Saved For Last - Of all the eye-popping numbers that Oracle Corp. published last week on the costs of its artificial-intelligence data center buildout, the most striking didn't appear until the day after its earnings press release and analyst call. - The more comprehensive 10-Q earnings report that appeared on Thursday detailed $248 billion of lease-payment commitments, “substantially all” related to data centers and cloud capacity arrangements, the business-software firm said. These are due to commence between now and its 2028 financial year but they're not yet included on its balance sheet. - That's almost $150 billion more than was disclosed in the footnotes of September's earnings update. Love the Show? Then how about a Donation? The Winner for iShares Bitcoin Trust ETF (IBIT) Winners will be getting great stuff like the new "OFFICIAL" DHUnplugged Shirt! CTP CUP 2025 Participants: Jim Beaver Mike Kazmierczak Joe Metzger Ken Degel David Martin Dean Wormell Neil Larion Mary Lou Schwarzer Eric Harvey (2024 Winner) FED AND CRYPTO LIMERICKS See this week's stock picks HERE Follow John C. Dvorak on Twitter Follow Andrew Horowitz on Twitter

In this episode, John Mueller and Danny Sullivan talk about SEO and the new kids on the block: AIO, GEO and others. Danny shares how these things interact with each other and what he thinks website owners should look for in their content creation and how Google's principles align with the way people use AI and search engines to navigate the web.   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  

In this week's episode of the Rich Habits Podcast, we're joined by Rose Yao, VP of Product Management at Google Search. ---

Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality local links that boost visibility in Google Search and Google Maps without turning link building into a full time job.You will learn what local link building actually is, why it matters so much for clinic websites, and where to find realistic link opportunities in your own backyard. From referral partners and community organizations to local media and resource guides, you will walk away with a practical plan you can start using right away.In this episode of The Clinic Marketing Podcast, you will discover how to:Turn existing professional relationships into safe, sustainable linksUse local directories, associations, and community involvement to support local SEOCreate simple content that naturally attracts local linksEvaluate which link opportunities are worth your time and which to skipIf you handle healthcare marketing for a clinic and want more “near me” visibility, stronger rankings, and more of the right patients finding you online, this episode is for you.>> Episode webpage and blog: https://propelyourcompany.com/local-link-building/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

The fallout from last week's episode comes to a head as Shane returns to deliver his long-awaited rebuttal! The Five Idiots get into a heated discussion about the YouTube production process, inconsistent thumbnails, the crucial importance of SEO and chapter markers, and the hard truth about what it takes to run a successful toy-collecting channel.John and Shane finally hash out their conflict over creative control and communication. Does Shane really want to quit the podcast, and can the team find a happy medium to move forward? Find out in this intense, emotional, and honest episode! Don't miss our insights, laughs, and lively debates. Hit subscribe for more toy talk! If you want to take in the Rated-R collector episodes "Five Idiots After Dark", become a Patreon member!0:00:00 - Intro0:01:06 - Setting the Stage for the FITT Podcast Drama0:03:42 - Where is Shane?0:08:49 - Video Live Reaction0:11:10 - Why Video SEO, Titles & Thumbnails Are the Core Problem0:15:17 - How Canva is Supposed to Fix FITT Thumbnails0:18:41 - The Consistency Issue0:23:51 - Who is Loving All This Podcast Drama?0:24:45 - The Real Fear of John (FITT's Editor)0:27:04 - Finding the Happy Medium for Creative Control0:33:04 - Honest Talk: YouTube Revenue & Patreon Truth0:35:00 - The Challenges of Weekly Podcast Recording0:38:09 - Why Chapter Markers & Google Search are Vital0:46:50 - The Future of Five Idiots Talking Toys#PodcastDrama #ToyCollecting #PodcastLife #YouTubeSEO #VideoProduction #FiveIdiotsTalkingToys #FITT #BehindTheScenes #ToyCollectingPodcast-----------------------

In this episode of Owned and Operated, John Wilson sits down with Sam Preston — CEO of Service Scalers — to talk about the marketing asset that still quietly outperforms everything else in home services: your Google Business Profile (GBP). John and Sam break down why AI hasn't disrupted GBP the way people expected, how Google reviews are now getting pulled directly into AI search results, and why “map pack visibility” remains the cheapest, highest-intent lead source in the game.They get tactical on what actually drives rankings and calls in 2026. Sam lays out the three biggest needle-movers — proximity, category/keyword strength, and reviews — and John shows how Wilson Companies invests roughly $10K/month into GBP because it drives roughly $500K/month in sales. They go deep on why location is a marketing decision, how to scale multiple profiles without overlapping service areas, and why most owners waste time optimizing tiny details before locking in the fundamentals.If your LSA performance is lagging, your organic lead volume feels capped, or you're planning multi-location growth next year, this episode is the blueprint for turning GBP into a compounding growth engine.What You'll LearnThe 3 ranking drivers that matter most: proximity, primary category, review cadenceWhy location is a marketing decision (and how it changes growth overnight)How to scale multi-trade businesses without confusing Google's category systemThe real review strategy: frequency, volume, quality, and photos

In this episode, we break down Blogging 101 for clinics and healthcare practices. You will learn whether your clinic really needs a blog, how often you should publish, how long posts should be, and how to create content that not only attracts visitors but also turns them into new patients. We will cover how to fill content gaps, do simple keyword research, and position your clinic as a trusted authority in your specialty so you can grow your audience and boost your online visibility.Episode Webpage & Show Notes: https://propelyourcompany.com/blogging-101/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

In today's MadTech Daily we look at newly released figures from Ofcom, Tencent dropping out of Paramount's Warner Bros bid over US regulatory fears, and Cadent acquiring YouTube ad firm VuePlanner.

In this episode of ChainLeak, we explore “The First Web3 Search Engine” with special guest Tim Enneking, CEO of Presearch.We dive deep into how search is being reimagined for a post-AI, post-Web2 world and what it really takes to build transparent, user-centric discovery infrastructure at scale.

In this episode of The Digital Marketing Podcast, Daniel Rowles and Ciaran Rogers dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of campaign targeting. With AI-powered ad platforms like Google's AI Max and social algorithms driven by behavioural data rather than search intent, the old model of keyword-driven marketing is rapidly giving way to something more opaque, more personalised, and potentially more invasive. Daniel and Ciaran explore how AI systems now use a vast array of signals, from your browsing patterns and email content to your location history and viewing habits, to anticipate what you might want before you even search. But what does this mean for marketers who've spent years honing their SEO and PPC strategies? And what does it mean for user privacy in a world where your chatbot conversations may be fuelling ad targeting? In This Episode: What are non keyword signals? Understand how platforms like Google and Meta are using behaviour, context and historical activity instead of just search terms. Why your impressions are up but clicks are down Learn how AI summaries in Google Search are reducing organic click-throughs, even when your rankings are strong. AI Max campaigns and keywordless targeting Discover how Google Ads is shifting towards AI-led campaigns that rely on intent and engagement signals rather than keyword triggers , and why some brands are seeing 20–30% uplift as a result. What Meta's CMO said about disconnected content Hear how Alex Schultz explained the shift from connected (likes, follows) to disconnected content (Reels, Stories, Shorts), and what that means for social strategy. Privacy concerns and grey areas Explore the implications of Meta's new terms allowing AI chat interactions to inform ad targeting, and whether AI chat data could be inadvertently shared or commercialised. Real-world scenario: Chatbots used for lead capture Daniel raises a powerful example, what if you offered a free AI chatbot to other brands, then harvested user intent data for your own ad targeting? Platform security, data visibility and agent risks From OneDrive access errors to AI agents managing your logins, the hosts discuss the human errors that AI amplifies, and the need for robust security practices. Key Takeaways: We're entering a post-keyword era Platforms are using AI to interpret intent through broader, richer data sources, including chat behaviour, video viewing and app usage. Organic traffic is being cannibalised by AI summaries Even if your visibility improves, actual user clicks may continue to decline. Privacy risks are growing Terms and conditions are changing, and conversations with AI tools may no longer be as private as they seem. Marketing teams must audit how they use AI Understand what data your AI tools are accessing and how that data could be used, now and in the future. Join the conversation This isn't just a podcast - it's an open debate. Daniel and Ciaran want your input, and they're giving away prizes, books and merch to contributors.

If Google Analytics (GA4) leaves you feeling confused, but you still want to know which marketing efforts are actually working, this episode is for you. I am walking you through a simple “analytics stack” for clinics where GA4 stays in place behind the scenes, and Clicky becomes your clear, real-time dashboard for quick decisions that lead to more booked appointments.You will hear what Clicky is, how it pairs with GA4, and which six numbers to check each week so your team can spot trends, fix issues fast, and keep your website and marketing moving in the right direction. I also explain how to set Clicky up in just a few minutes and how to turn the data into practical next steps, even if you are not a numbers person.Webpage, blog post, & shownotes: https://propelyourcompany.com/simple-website-traffic-tracker/>> Get Started with Clicky - https://clicky.com/66422350 We are affiliates for Clicky because we genuinely use and recommend it for clinics. There is a free plan you can start with, and on the episode blog and show notes page, you will find screenshots, step-by-step setup visuals, and more.Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

(December 05, 2025) Netflix agrees to buy Warner Bros. in a $72BIL deal that will transform Hollywood. How former Honduran President Juan Orlando Hernandez landed a President Trump pardon. Google just released the top trending searches in 2025. Hate crimes in L.A County ‘continue at record levels,’ report finds. See omnystudio.com/listener for privacy information.

In this episode, we unpack Google's experiment to combine AI Overviews with AI Mode into a unified experience. We look at what this shift could mean for users, search behavior, and Google's broader AI strategy.Get the top 40+ AI Models for $20 at AI Box: ⁠⁠https://aibox.aiAI Chat YouTube Channel: https://www.youtube.com/@JaedenSchaferJoin my AI Hustle Community: https://www.skool.com/aihustleSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Media expert Stuart Brotman joins the program for an eye-opening conversation about the growing crisis of censorship and control in America. As an advisor to four U.S. presidents and one of the nation's leading authorities on media law and free expression, Brotman brings a unique and deeply informed perspective on how our digital environment is being shaped behind the scenes.Together, we dive into Section 230, the shifting legal landscape, and how the justice system is struggling to catch up with the power of today's tech giants. We confront the real-world consequences of these failures, including my own case: a smear campaign and explicit, defamatory associations that appeared on the front page of Google Search—damaging not only to me as a journalist, but to every American who depends on a fair and safe information ecosystem.This conversation is a clear warning: what happened to me can happen to anyone, and the public deserves transparency, accountability, and the right to their own reputation.To go deeper into these issues, you can purchase Stuart Brotman's groundbreaking new book here: https://www.skyhorsepublishing.com/9781510786752/free-expression-under-fire/See exclusives and more at https://SarahWestall.Substack.com

This week, we, of course, covered the ongoing Google Search ranking volatility. Google is now blending AI Mode directly into AI Overviews. Google's home page search bar added a new upload feature to take you into AI Mode...

In this episode of the RiskReversal Podcast, host Dan Nathan speaks with Alex Sherman, co-founder and CEO of Bluefish, about the transformative impact of AI on e-commerce and marketing. They discuss how Bluefish aids large brands in gaining visibility and influence over how major AI platforms portray their products. The conversation covers the rapid evolution of AI technology, challenges for e-commerce giants like Amazon and Walmart, and the shift from traditional SEO to AI-driven marketing. Alex shares insights on how AI is changing consumer behavior, the adaptation required by brands, and the influence of large language models on market performance. They also touch on future challenges and opportunities for brands navigating this new landscape. —FOLLOW USYouTube: @RiskReversalMediaInstagram: @riskreversalmediaTwitter: @RiskReversalLinkedIn: RiskReversal Media

In this episode of the Friend Forward Podcast, host Danielle Bayard Jackson unpacks a recent Google search that is taking over: social clubs.She discusses the differences between social clubs, which focus on socialization, and private members clubs, which often offer exclusive experiences. Danielle also provides insights into how to find the right social club for your individual needs and shares statistics on social engagement and loneliness in America.----------------------------------------"OFFICE HOURS" PRIVATE COMMUNITYWant to hear the extended version of this episode (as well as gain access to bonus episodes, resources, and virtual events)? Become a member at betterfemalefriendships.com/podcastGROUP COACHING 2026The waitlist for our Friendship Elevated Group Coaching Program is open (the program kicks off on Galentine's Day 2026). Exclusive rates available ONLY to those who are on the waitlist. Join now at betterfemalefriendships.com.BOOK DANIELLE TO SPEAKWant to bring these conversations to your organization, campus, or business group? Reach out to our team at info@tellpublicrelations.com (and download Danielle's speaking kit here).

This episode breaks down the difference between traditional SEO and local SEO for clinics and healthcare practices. You will learn how Google decides which clinics to show in search and maps, and what you can do to improve your local visibility so more patients find and choose your practice.• What SEO means for clinics and healthcare providers • How traditional SEO and local SEO work together for your practice • Why local intent matters when patients search for care nearby • How to know if your clinic needs a local SEO strategy • Key local SEO ranking factors that impact where your clinic shows up • Practical tips to optimize your Google Business Profile listing • How local citations and online reviews influence patient visibility and trust

Welcome to episode 333 of The Cloud Pod, where the forecast is always cloudy! Justin, Ryan, and Matt are taking a quick break from re:Invent festivities. They bring you the latest and greatest in Cloud and AI news. This week, we discuss Norad and Anthropic teaming up to bring you Christmas cheer. Wait, is that right? Huh. We also have undersea cables, some Turkish region delight, and a LOT of Opus 4.5 news. Let's get into it! Titles we almost went with this week Boring Error Pages Not Found Claude Goes Native in Snowflake: Finally, AI That Stays Where Your Data Lives Cross-Cloud Romance: AWS and Google Make It Official with Interconnect Google Gemini Puts OpenAI in Code Red: The Tables Have Turned Azure NAT Gateway V2: Now With More Zones Than a Parking Lot From ChatGPT to Chat-Uh-Oh: OpenAI Sounds the Alarm as Gemini Steals 200 Million Users Scheduled Actions: Because Your VMs Need a Work-Life Balance Too Finally, Your 500 Errors Can Look as Good as Your Homepage Foundry Model Router: Because Choosing Between 47 AI Models is Nobody’s Idea of Fun Google Takes the Scenic Route: New Cable Avoids the Sunda Strait Traffic Jam Azure Application Gateway Gets Its TCP/IP Diploma Google Cloud Gets Its Türkiye Dinner: 2 Billion Dollar Cloud Feast Coming Soon Microsoft Foundry: Turning AI Chaos into Compliance Gold AI Is Going Great, or How ML Makes Money  02:59 Nano Banana Pro available for enterprise Google launches Nano Banana Pro (Gemini 3 Pro Image) in general availability on Vertex AI and Google Workspace, with Gemini Enterprise support coming soon. The model supports up to 14 reference images for style consistency and generates 4K resolution outputs with multilingual text rendering capabilities. The model includes Google Search grounding for factual accuracy in generated infographics and diagrams, plus built-in SynthID watermarking for transparency. Copyright indemnification will be available at general availability under Google’s shared responsibility framework. Enterprise integrations are live with Adobe Firefly, Photoshop, Canva, and Figma, enabling production-grade creative workflows. Major retailers, including Klarna, Shopify, and Wayfair, report using the model for product visualization and marketing asset generation at scale. Developers can access Nano Banana Pro through Vertex AI with Provis

Kriss is back with another episode of the Insanity Check to cover this week's dose of insanity in the world. This week he's joined by Ro. Topics for the show: People need to start treating the word "privilege" as if it is a dirty word. It's okay to acknowledge and own your privilege if you use it for good and don't be an asshole Marjorie Taylor Greene is taking her racist bigotted ball and going home Everything is related to politics so the excuse that you don't "pay attention to politics" Is the media just doing propaganda or are is the media voices we're getting just the unqualified stupid people that are covering things they don't understand If A.I. is taking jobs, name the product Chuck Schumer is terrible as the Senate Minority Leader and there is a really easy fix for this that doesn't require having people wait until the next election Fun extra reading, the fun Google emails from their anti-trust case where Ad execs pressure and manipulate the Search team to make Google Search worse in order to juice ad revenue Email 1 Email 2   Guest: Ro @bookblerd.bsky.social‬   Like what you hear? Subscribe so you don't miss an episode!   Follow us on BlueSky: @InsanityReport  

The Rich Zeoli Show- Hour 2: 4:00pm- On Thursday, several Democratic lawmakers—Sen. Elissa Slotkin, Sen. Mark Kelly, Rep. Jason Crow, Rep. Maggie Goodlander, Rep. Chris Deluzio, and Rep. Chrissy Houlahan—released a video to social media imploring service members and intelligence officials to disobey “illegal” orders issued by President Donald Trump. Though, they never once mentioned what the orders might hypothetically be. In a post to Truth Social, President Trump stated: “This is really bad, and Dangerous to our Country. Their words cannot be allowed to stand. SEDITIOUS BEHAVIOR FROM TRAITORS!!! LOCK THEM UP???” He added, “SEDITIOUS BEHAVIOR, punishable by DEATH!” 4:30pm- Don't listen to Rich's Google search recommendations…under any circumstances…your targeted ads will never let you forget it… 4:45pm- White House Press Secretary Karoline Leavitt emphatically told the press that “no,” President Trump is not calling for the execution of lawmakers who posted a video urging military service members to ignore orders from the president.

Get a private, on-screen walkthrough of Google's new Gemini 3.0 with Logan Kilpatrick. We vibe-code full apps, games, and product UIs in real time. You'll see how to go from raw idea to working product in a single prompt, then iterate visually with design, features, and AI workflows. They turn an IdeaBrowser concept into a live talent-matching platform, screenshot-clone the IdeaBrowser UI, wire up a “generate tomorrow's idea” feature grounded in Google Search, and even add co-founder matching on top. If you're building with AI or still on the fence, this episode shows what's now possible with Gemini 3.0 Pro in AI Studio. Timestamps 00:00 – Intro 01:00 – What Gemini 3 is and where it lives (Gemini app, AI Studio, API) 03:03 – Vibe Coding 3D games 09:27 – Vibe Coding an idea from IdeaBrowser 25:02 – Screenshot-cloning the IdeaBrowser UI and regenerating it in Gemini Key Points Gemini 3.0 Pro in AI Studio lets you “vibe code” full apps—UI, logic, and AI features—from natural-language prompts, then iteratively refine them. Games and complex simulations are a stress-test and showcase for the model's capabilities, not just toys. You can paste an entire business idea (like IdeaBrowser's generational talent-matching concept) into AI Studio and get a working, multi-screen product with AI-powered workflows. Gemini 3.0 Pro is free to use inside AI Studio up to generous limits, and the API is priced at $2 per million input tokens and $12 per million output tokens under 200K input tokens. Screenshot-driven UI cloning plus “add five more features” prompts are powerful loops for product and UX ideation. You can layer social features like co-founder matching directly on top of idea-discovery products with only a few additional prompts. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND LOGAN ON SOCIAL X/Twitter: https://x.com/OfficialLoganK  Youtube: https://www.youtube.com/@LoganKilpatrickYT  LinkedIn: https://www.linkedin.com/in/logankilpatrick/

“Sometimes a term is so apt, its meaning so clear and so relevant to our circumstances, that it becomes more than just a useful buzzword and grows to define an entire moment,” the columnist Kyle Chayka writes, in a review of Cory Doctorow's book “Enshittification.” Doctorow, a prolific tech writer, is a co-founder of the tech blog Boing Boing, and an activist for online civil liberties with the Electronic Frontier Foundation—so he knows whereof he speaks. He argues that the phenomenon of tech platforms seemingly getting worse for users is not a matter of perception but a business strategy. For example, “the Google-D.O.J. antitrust trial last year surfaced all these memos about a fight about making Google Search worse,” Doctorow explains, in a conversation with Chayka. A Google executive had suggested that, instead of displaying perfectly prioritized results on the first search attempt, “what if we make it so that you got to search two or three times, and then, every time, we got to show you ads?” But, Doctorow argues, there is hope for a better future, if we can resist complacency; big internet platforms all depend on forms of “surveillance” of their users. “The coalition [against this] is so big, and it crosses so many political lines,” Doctorow says, “that if we could just make it illegal to spy on people, we could solve so many problems.”New episodes of The New Yorker Radio Hour drop every Tuesday and Friday. Join host David Remnick as he discusses the latest in politics, news, and current events in conversation with political leaders, newsmakers, innovators, New Yorker staff writers, authors, actors, and musicians.