Podcasts about Google Search

This week we covered the first week or so of Google's unusual ranking volatility only to see things spike up in a big way this week as well - something is up. Google's remedies are out for its ad tech monopoly ruling. Google has an AI contribution pilot for paying publishers...

"But I'm really grateful. I had so much time to make mistakes, look stupid, look cringe, not know what I'm doing — so that when the opportunity arose, I was ready to go. I knew who I was, and I was ready to hit it." Cody Rigsby is undoubtedly one of the most popular — and most loved — fitness instructors on the planet. With a big personality, endless sass, and pop-heavy playlists, it's not surprising that Cody's Peloton classes are taken by millions. (From Pink to Prime Ministers, you're likely to see some buzzy names on the leaderboard during any given Cody class.) Since rising to superstardom, Cody has published a book, competed on Dancing With the Stars (he and pro partner Cheryl Burke finished third in 2021), and become a celebrity in his own right. In this conversation, Cody talks about his love/hate relationship with running, about his perspective on relationships in 2026, and about how he got the job at Peloton.  SPONSOR:  Lagoon. My favorite pillows and pillowcases! Click here to get the limited edition Ali on the Run x Lagoon Cool Flex Performance Pillowcase (!!!), and use code ALI at checkout for 15% off. IN THIS EPISODE: What's making Cody happy today? (3:55) What Cody's consuming right now (5:35) Getting to know Cody via Google Search (12:45) When running came into Cody's life, and what his childhood was like (18:30) Cody's plans for turning 40 (June 8, 2027!) (26:00) How Cody got the job at Peloton (30:20) How Cody has found his voice on the platform (38:00) Cody's reflections on his experience emceeing at lululemon's SeaWheeze 2026 (45:20) When Cody realized that Peloton — and he — were making a massive impact (49:45) Cody looks back on his experience on Dancing With the Stars (52:00) The role running plays in Cody's life right now (55:00) Follow Ali: Instagram @aliontherun1 Subscribe to the newsletter Join the Facebook group Support on Patreon SUPPORT the Ali on the Run Show! If you're enjoying the show, please subscribe and leave a rating and review on Apple Podcasts. Spread the run love. And if you liked this episode, share it with your friends!

Is your clinic website actually outdated, or does it just need better SEO, content, and conversion strategy?  Many clinics spend thousands redesigning websites when the real problem was SEO all along. Here's how to tell what your clinic actually needs. Episode webpage, blog & show notes: https://propelyourcompany.com/redesign-your-website-or-seo/Book a FREE discovery call: https://calendly.com/propelyourcompany/discovery-callSend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 

In episode 208 of

Jonathan Evens is a product lead at Google DeepMind, where he has spent more than a decade applying machine learning and AI across industries — from the smart grid at AutoGrid, to detecting roads and buildings from satellite imagery at Planet, to recommender systems, Google Search's AI Overviews and AI Mode, and now live avatars. He is also an advisor to the Evens Foundation, where he is building a "digital citizenry": a democracy sandbox that uses synthetic citizens to pre-test how the public might react to a policy before it is written.Jonathan returns to The Product Experience, where hosts Lily Smith and Randy Silver pick up the conversation they started at MTPcon London, to dig further into what actually separates an AI product manager from a product manager who simply uses AI tools, why product principles have to come before evaluations, and how synthetic users can help — and mislead — at very different scales of product.We discuss:1. Why "AI product manager" has become a near-meaningless label, and the two distinct roles hiding underneath it: the modelling product manager working on core model capabilities, and the AI feature product manager building AI-powered products2. Why using an LLM as a thinking partner or a coding assistant does not make someone an AI product manager — it makes them a product manager using AI tools, full stop3. How Google Search's North Star metrics have stayed constant even as the proxy metrics beneath them — side-by-side win rates, user ratings, RLHF signals — have had to be rebuilt from scratch4. Why product principles, not evaluations, are the real starting point for any AI feature, and how Google Search resolved the problem of trustworthy sources disagreeing on basic facts5. How Google Search builds trust into its AI Overviews through sourcing, citation placement and UX cues such as highlighting, so users can judge at a glance what to verify6. Where synthetic users genuinely help — cold-start problems, privacy-sensitive research, automated regression testing — and where they fall short7. Building the Evens Foundation's "digital citizenry", and the core technical problem behind it: AI-generated personas that are less diverse and more extreme than real people8. How team size and structure differ between a fully resourced lab like Google DeepMind and a resource-constrained non-profit team, and why Jonathan resists a single answer for the "right" team size9. How the product manager's job is shifting as engineers absorb more of the evaluation work themselves through prompting and iteration10. Jonathan's advice for product managers building AI features, and his case for following the Makers Manifesto Key takeaways"AI product manager" covers two distinct jobs. The modelling product manager defines and measures a model's core capabilities — factuality, reasoning, long context — and that role is concentrated almost entirely inside frontier labs. The AI feature product manager builds a product or feature on top of an existing model, and needs domain expertise and user empathy far more than technical depth. Conflating the two is why the title has become so diluted.Using an LLM to think faster or write code faster does not make someone an AI product manager. It makes them a product manager using AI as part of their toolkit — the same as any other knowledge worker. The distinction matters because it clarifies what skills are actually being tested.Product principles have to come before evaluations, not after. Before Jonathan starts building an eval set for a new product, he first asks what the product is meant to feel like and what values it should encode. Google Search's response to sources disagreeing on a monument's construction date, or to large language models hallucinating at scale, came from principles about trustworthiness established before any metric was built.Trust in an AI feature is built through sourcing and interface design as much as through the model itself. Google Search's AI Overviews are constrained to draw only from ranked, trustworthy documents rather than the model's own memory, and users are given UX signals — citation placement, highlighting — that let them judge at a glance how much to verify.Synthetic users add genuine value in cold-start scenarios, privacy-sensitive research and automated regression testing. Where they fall short is diversity: AI-generated personas tend to be less varied and more extreme than real people, which is the central technical problem behind the Evens Foundation's digital citizenry project.There is no fixed answer to the right team size. Jonathan sees a gradient, from a senior developer working entirely alone, up to the Evens Foundation's single product manager with AI-assisted development skills, up to a fully staffed Google team — with the deciding factor being how unsolved the underlying problem is, not company size.As engineers absorb more evaluation work themselves through prompting and iteration, roles are blending. What still sits with product management is the judgement calls that follow from product principles — deciding, for example, which technical trade-offs actually matter to the use case, rather than which are easiest to measure.Features links- Evens Foundation — https://evensfoundation.eu- Makers Manifesto — https://makersmanifesto.org- Google DeepMind — https://deepmind.google- AutoGrid — smart grid AI company where Jonathan began applying machine learning to industry- Planet — satellite imagery company where Jonathan worked on automated road and building detectionWe're refreshing The Product Experience and want your input. Take our two-minute survey and help shape where the show goes next! Our HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

Which marketing channels actually bring your clinic patients? Learn simple ways to track Google, ads, SEO, AI, referrals, leads, and revenue.Episode webpage and blog post: https://propelyourcompany.com/marketing-attribution-for-clinics/When a new patient says, “I found you on Google,” do you know whether they found your clinic through Google Ads, Google Maps, organic search, AI, or somewhere else?In this episode, learn simple ways to get a clearer picture of which marketing channels are actually generating new patients and revenue. We'll cover better ways to track patient sources, how Google Analytics and Clicky Analytics can help, why leads don't always equal patients, and how to connect your marketing efforts to real results.You'll also learn why perfect marketing attribution isn't necessary. The goal is to gather enough useful information to spot patterns, understand what's working, and make smarter decisions about where to spend your clinic's marketing budget.Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 

In this episode, Dr. Jatin V. Mehta shares insights on digital marketing, lead generation, and scaling real estate investments. Discover strategies to optimize your marketing efforts, leverage technology, and identify new opportunities in the current market landscape.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

This week on Marketing O'Clock: The changes from the European Union's Digital Markets Act have resulted in what Google called “the largest reduction in quality of service” for Google Search in its 29-year history. Plus, two Google Ads features are coming: Local Customer Optimization and Store Sales in Data Manager. Visit us at - https://marketingoclock.com/

The Experience Strategy Podcast | theexperiencestrategist.substack.com Part two of a four-part mini-series unpacking the frameworks in Dave Norton's new book, Human Context: How Intelligent Companies Build Customers. Every time you segment your target audience by who they are, you limit the number of people who could buy from you. That's the uncomfortable truth at the center of this episode — and the reason situational markets may be the most practically disruptive framework in Human Context. Dave and Joe trace the idea from Joe's original "markets within" concept through to how AI is already forcing companies to make this shift whether they're ready or not. What's in This Episode Where the idea came from: Joe Pine's "markets within" framework. Joe developed a framework he calls the bow tie — narrow in the middle, wide on both ends. On the left is the traditional marketing view: a company has a market, which it segments into smaller groups. On the right is the insight that flips everything: there are multiple markets within each individual customer. We want different things at different times, in different situations, in different contexts. The pivot point — where the bow tie narrows — is the recognition that every customer is their own market. Situational markets is Dave's extension of that idea into something companies can operationalize. The Amazon account problem as a live demonstration. Joe and his wife share an Amazon account. She buys Kindle fiction. He buys business and theology books. Amazon treats them as one customer and gets it wrong for both of them — recommendations that belong to one land with the other, constantly. Dave's point: even without the shared account problem, you and Joe are essentially the same demographic. Similar age, same household. Classic targeting tools wouldn't distinguish you at all. That's exactly what's broken. The situation — who's shopping, for what, in what mindset — is the only thing that actually tells you something useful. Every time you segment the "who," you shrink the market. Dave landed on this as one of the book's most clarifying insights. Six demographic segments means six defined targets — and an unknown number of people excluded because they show up in the situation sometimes but don't fit the profile always. Situational markets are inclusive by design: anyone who finds themselves in the situation is a potential customer. You're not narrowing to a type of person. You're identifying a moment that any type of person can enter. This is what Clayton Christensen was pointing at. Dave connects situational markets to Christensen's "Marketing Malpractice" — the argument that the job, not the customer, is the unit of analysis. Christensen developed this through Jobs to Be Done. Dave's situational markets framework arrives at the same threshold from a different direction: stop asking who your customer is, start asking what situation they're in. The analytical tools that worked for demographic segmentation — sizing, prioritization, value creation — all transfer. The difference is you're no longer excluding people who don't fit a profile. What a situational market actually is. Three elements: A when statement. "When I am making a hotel reservation." "When I want restaurant-quality pizza at home." "When I want water at a concert but don't drink alcohol and want to look cool." The when statement creates a boundary around the context — something specific enough to design for. The who stays generic. As generic as possible. The situation defines the entry point. Don't pre-filter by demographic. Size it. A situation isn't a market until you can size it. It also needs to be a situation the customer actually wants to hire you for — not just something that arises. Dave spends significant time in the book on how to size situational markets, because that's what separates a use case from a genuine market opportunity. Three types of situations. Obvious situations — making a hotel reservation, back-to-school shopping, holiday gifting — are already well-understood and competed over. Less obvious situations are where differentiation lives. And then there are externally-driven situations: COVID is the clearest example, a time-bound, universal situational market that few companies were built to serve and even fewer anticipated. The examples that make it concrete. Liquid Death — built entirely around the situation of wanting water at a concert without alcohol and without a plastic bottle, while still looking like you fit in. The situation defined the product, the design, and the brand. Ooni pizza ovens — when I want restaurant-quality pizza at home. Aransas's read: it's less about the pizza than about looking like you know how to make one. Either way, the situation is specific, sizeable, and worth designing for. Google Search — what if Google had decided academics were the primary users and targeted accordingly? Instead, they said: whenever someone needs to find something efficiently, that's the situation. That openness is the whole point. AI is already forcing this shift — from the customer side. In 2024, 4% of prospective students used AI to choose their school. In 2025, that number was 25%. What are they typing? "I want a school where I can finish my degree as fast as possible while staying home." They're describing a situation. The AI is comparing schools against that situation. If companies haven't built their positioning around situational markets, the AI will sort them anyway — based on whatever signals it can find. The shift is already happening. Companies that get ahead of it will have a real advantage. This Is Part Two of Four The next two mini-episodes continue unpacking the frameworks in Human Context: Part 3: Modes Part 4: Time Value Get the Book Human Context: How Intelligent Companies Build Customers by Dave Norton is available now on Amazon (Kindle and print) and on Dave's Substack. Ten industry-specific workbooks — including how to identify and size situational markets in your category — are available alongside the book. Find the hosts by name or as The Experience Strategist at theexperiencestrategist.substack.com.

This week we covered how Google said it launched its biggest reduction in search quality in Europe over the DMA laws. Google also posted a document on the regional differences with the Google Search experiences. Google confirmed there was a temporary indexing reporting bug in Search Console...

Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial element of your digital marketing campaign and an effective way to get patients through your doors. So, how do you find new patients? Or, should we say: How do new patients find you? Getting your website in front of your target audience is the answer. This is done through a strategic search engine optimization (SEO) campaign. Whether you're a physical therapist new to SEO or have been utilizing it for years, this post will give you invaluable insight into creating a stellar SEO campaign that makes your visitors, Google, and ROI happy. 

Dr. Niki reviews and calls out the IgNobel prizes, the silliest achievements in science, and Google Search is now very different in the EU as the company complies with the Digital Markets Act.Starring Tom Merritt, Jason Howell, and Dr. Nicole Ackermans.Links to stories discussed in this episode can be found here. Hosted on Acast. See acast.com/privacy for more information.

Where does your clinic really rank on Google, and is the ranking you see the same one potential patients see?In this episode, we're breaking down why healthcare SEO rankings can vary from one search to another, why a single Google search doesn't tell the whole story, and why ranking movement still matters.Episode webapge & blog: https://propelyourcompany.com/healthcare-google-rankings/You'll learn what can cause Google rankings to fluctuate, why local rankings can look different depending on where someone searches, and how to tell whether your clinic's SEO is actually improving.We'll also cover the bigger picture beyond rankings, including Google Search Console data, Google Maps visibility, website traffic, calls and appointment requests, plus the growing role of AI-powered search.Whether you're marketing a chiropractic office, physical therapy practice, acupuncture clinic, med spa, dental practice, therapy practice, or another healthcare clinic, this episode will help you better understand what your Google rankings are really telling you.Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 

Read more from VPM News:  Arlington police's use of Google search data raises privacy questions  Affordability vs. Character: Code Refresh Part 1 (RVA's Got Issues)    Other links:  How extreme heat puts pressure on infrastructure in Hampton Roads (WHRO)  Obama Elementary reopens Thursday amid parent concerns (WTVR)  USPS whistleblower predicts ‘catastrophic' effect on elections under Trump vote-by-mail order (Virginia Mercury)  AG's office awards largest payout ever to Va. families impacted by racist campground incident (Richmond Times-Dispatch)*  SNAP benefit theft strains Virginia families, new technology could help (12 On Your Side)  Campbell and Appomattox counties, Wytheville PD cut ties with Flock cameras (WDBJ)  *This outlet uses a paywall.  Our award-winning work is made possible with your donations. Visit vpm.org/donate to support local journalism. 

Don't think the weather forecast is accurate? Google says it's given it an upgrade Google's DeepMind has released their latest weather forecast model that has been improved thanks to AI. Using more real-time data than traditional forecasts (and their own previous models), WeatherNext 3 uses hourly satellite data to makes its predictions. They can create these hourly forecasts now at a 5-kilometer resolution and take into account the local landscape... so if you're in a valley, up a mountain, etc. This new model is five times more detailed than WeatherNext 2, which also only updated four times a day. They claim forecasts are up to 50% more accurate. To explore their full capabilities, search for "google weather lab" – there is a global rain radar, wind, and temperature maps. They're doing 15 day weather forecasts, broken down hour by hour. Or just use Google to search for the weather where you are – it's already been added globally to Google Search, Gemini, and more. The new era of Apple is here September 1st saw John Ternus take over as CEO. The geeks are excited because John is a hardware guy, so they think there'll be a lot more focus on innovation. The things released next week at the 'Surprise and Shine' event will be things his team has designed and developed (but under Tim Cook) and according to reporting at Bloomberg, they were a key reason why Cook stepped away ahead of the launch – to give him the best foot forward. We're expecting a folding iPhone (possibly called the iPhone Ultra - I personally hope they give it a new name like iFold to create something totally new, but who knows) but don't expect it to be cheap, as it's believed to start at US$2,000, and a touch screen MacBook. And on Thursday NZT, we'll see it revealed in a live Apple event, rather than the pre-recorded ones that started during the pandemic. LISTEN ABOVE See omnystudio.com/listener for privacy information.

Shane Lukas built his career on the belief that transparency, done right, protects you. He had spoken about his history in sex work advocacy at national and international conferences for years, and when a highly awarded, LGBTQ-friendly US company hired him, he did what he always did: he was upfront about who he was and where he'd come from.The same day, someone in the sales department Googled his name and called HR. He was terminated immediately, for something that had nothing to do with his job performance.On this episode of FINE is a 4-Letter Word, Shane tells Lori Saitz what that firing revealed about the gap between a company's stated values and its lived ones, what a federal arrest years later taught him about testing his own values under real pressure, and why he now believes clarity about your values, not compromise, is what actually makes hard decisions easier.What You'll Take AwayWhy being fired for radical transparency, from a company that had built its brand on LGBTQ+ support, revealed the real gap between stated values and lived onesWhat a values hierarchy is, and why trying to defend every value equally leaves you paralyzed instead of groundedWhy Shane believes the next generation may be better positioned to stand up for their values, having less invested in promises that were already brokenThe difference between the 'melting pot' and 'mosaic' metaphors for culture, and why the mosaic reflects what he actually wants to seeWhat algorithm-driven feeds cost us that a library shelf never did, and why 'adjacent knowledge' matters more than it soundsGuest BioShane Lukas is an activist, the brains behind award-winning brand strategy firm A Great Idea, a public speaker, and co-host of Power Beyond Pride, the weekly podcast for queer changemakers. In his latest TEDx talk, “What Values Conflict Costs You,” he brings Midwestern straight-talk to the lie of “I'm fine”: what misalignment actually costs you, and how courage becomes a practice instead of a personality trait.Chapters & Key Timestamps02:00The values he was raised with: authenticity, compassion, and bodily autonomy06:00Growing up in an unstable, abusive household, and learning to self-parent at a young age07:30Meeting Patty Alzator at 14, and what she modeled about dissent through compassion09:00Studying journalism on the belief that more information leads to better decisions11:00Building the country's only advocacy program for men in the adult industry12:00Terminated the same day, after being fully transparent about his past15:00Being tested on how far he was actually willing to go for his own values16:00The second TEDx talk, and the arrest that prompted it19:00The values hierarchy: why you can't defend every value equally21:00Clarity around your values as the thing that actually makes decisions easier23:00Whether thinking about your values is a luxury, and why he doesn't think so27:00Pushing back on a company that refused LGBTQ+ protections despite employing queer people29:30Why the next generation may be more prepared to stand up for their values33:30The library metaphor: what 'adjacent knowledge' gave us that algorithms don't38:00The song that gets him ready to walk on stage39:00Where to find Shane: shanelukas.com and agreatidea.comResources MentionedTEDx Talk: What Values Conflict Costs You — Shane LukasTEDx Talk: Shane's second talk, on the arrest referenced in this episodePodcast: Power Beyond Pride — the weekly podcast for queer changemakers, co-hosted by ShaneFree Resource: downloadable resources and white papers — agreatidea.com/insightsBook: Shane's upcoming book, launching October — sign up for launch notice at shanelukas.com/bookSong: Be Great by Jill Scott (feat. Trombone Shorty) — youtube.com/watch?v=ouDRlJljBgsConnect With Shane LukasCompany: A Great IdeaWebsite: shanelukas.comWebsite: agreatidea.comLinkedIn: linkedin.com/in/shane-lukasInstagram: @shanelukascom and @agreatideacoX (Twitter): @shanelukascom and @weareagiPodcast: Power Beyond PrideFree Resource: agreatidea.com/insightsBook: sign up for launch notice at shanelukas.com/bookContinue With LoriWebsite: zenrabbit.comLinkedIn: https://www.linkedin.com/in/lorisaitz/Email: Lori@ZenRabbit.comInvitation From LoriThis episode is sponsored by Zen Rabbit. Trust is the foundation of all great workplaces, and in today's hybrid, fast-moving work culture, it's built through consistent, clear, human communication.Quarterly town halls, Slack messages, or team-building events are rarely enough to create the connection employees need. That's why forward-thinking companies are hiring Lori to create internal and private podcasts that bring leaders and employees together through authentic stories and real conversations.Think of it as the old-school company newsletter reinvented for the modern workplace.If your company wants to strengthen communication, connection, community, and culture, connect with Lori at Lori@ZenRabbit.com or on LinkedIn: https://www.linkedin.com/in/lorisaitz/Related ConversationEpisode 241: Suneet Bhatt — on values clarity as the foundation for every hard decision, not an obstacle to it.About FINE is a 4-Letter WordFINE is a 4-Letter Word is the show for leaders who are tired of pretending everything is fine. We explore what it takes to lead with empathy, vulnerability, gratitude, and courage, especially during the seasons when life and leadership feel anything but fine. Listen for honest conversations about how human connection influences innovation, retention, leadership, and real impact. New episodes every week.Follow FINE is a 4-Letter WordFollow or subscribe so you never miss an episode. If this conversation gave you something useful to think about, leave a review. Reviews help more people discover the show and join the conversation.

Could a garage door company really be worth $2 billion? In this episode of Torsion Talk, Ryan breaks down reports of a potential $2 billion deal involving A1 Garage Door Service and KKR—and what continued private equity consolidation could mean for independent garage door companies across the country.While the reported transaction has not been officially confirmed, Ryan discusses the potential impact of another massive private equity move in the garage door industry, including market consolidation, competition, branding, and why locally owned garage door companies may need to lean harder into their identity as independent, family-owned businesses.Ryan also shares several major marketing updates, including why Markinuity stopped running ChatGPT Ads after tracking conversion costs, Google's continued push toward AI Overviews and AI Mode, and new challenges marketers are facing as Google restricts access to search and keyword data.Another major shift is happening inside Google Search itself. Two people standing in the same location can now receive noticeably different search and AI results for the same query. Ryan explains why manually searching your own company may no longer accurately tell you where you “rank” and why garage door companies need to rethink how they evaluate SEO performance.The episode also examines how AI Overviews are reducing organic clicks and pushing traditional search results farther down the page. Ryan explains why ranking in Google still matters, but being recommended by Google AI is becoming increasingly important for replacing traffic that traditional organic search is losing.Google Ads and AI Max campaigns are another major topic. Ryan discusses why AI-powered advertising may work extremely well for e-commerce but continues to present challenges for urgent home service searches like broken springs, emergency garage door repair, and same-day service. When homeowners need help immediately, predicting future buying behavior isn't necessarily as valuable as appearing at the exact moment they search.Ryan also looks at the 2026 homeowner market, interest rates, remodeling spending, growing demand for repairs, and what current economic conditions could mean for garage door replacement and service companies.The garage door industry is changing quickly—from private equity and consolidation to AI search, Google Ads, SEO, and changing homeowner behavior. Independent dealers need to understand what's happening and position their businesses accordingly.Subscribe to Torsion Talk for more garage door industry news, marketing updates, AI, SEO, Google Ads, private equity, business growth, and strategies for garage door company owners.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/

One chiropractor moved up more than 30 positions on Google for an important local keyword phrase. It wasn't because they tried every SEO tactic they could find or spent hours every week creating content. It came from focusing on the right SEO priorities, in the right order, one step at a time.In this episode, we're breaking down what this result can teach clinic owners about improving visibility in Google Search, Google Maps, and AI-powered search, and why knowing what to work on first can make such a big difference.You'll also learn about Ready. Set. Rank! and the Ready. Set. Rank! Accelerator, including the difference between the two and how they can help you turn your SEO priorities into an actionable plan.If you joined us for SEO Summer School, this is your opportunity to keep the momentum going. If you missed Summer School but know your clinic's SEO needs a clearer strategy, you can still take advantage of the current special offers.Ready. Set. Rank! gives you the SEO training, tools, templates, and resources. Accelerator adds personalized guidance, prioritization, and accountability to help you put it all into action.Special promotion ends September 8, 2026.See the current Ready. Set. Rank! + Accelerator options at https://propelyourcompany.com/rank/Send in your questions. ❤ We'd love to hear from you! SEO Summer School for Clinics (Get the Replays)Build Your 90-Day Plan to Improve Your Visibility on Google, Google Maps, and AI SearchSave your spot: https://propelyourcompany.com/go Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training

ChatGPT Ads are live in 31 European markets — but your account can't use tROAS, remarketing, demographics or an API yet. Here's what to actually expect.OpenAI announced on 18 August that ChatGPT Ads are rolling out across Europe, and advertiser demand is already enormous. Mike Ryan and Chris Scharmueller go through what advertisers really get on day one — and where the expectation gap is going to hurt.The headline: this is not a self-serve platform in Europe yet. Right now you need a certified agency or ad tech partner to run ChatGPT Ads, with self-serve promised "later this summer" (at the time of recording, that window is closing fast). Advertisers already live on self-serve in markets like the US can target Europe today, which makes international teams the unintentional early winners.Then we go feature by feature against Google Ads, using our own comparison table:Keyword targeting: doesn't exist. You get contextual hints, roughly equivalent to Google's search themes — and there's a real question whether OpenAI ever adds keywords, because keyword targeting would make ChatGPT look like Google Search.Demographics: not available. No age, gender or income targeting, at a time when Google is giving that control back even in PMax.Geography: country level only. No region, postcode or radius targeting — workable for national brands, a problem for anyone local.Customer Match: hashed emails and phone numbers, but with a ~25,000-match minimum that rules out most SMB lists. Google has no minimum.Remarketing and lookalikes: not available.Bidding: CPM, CPC and a conversion objective (oCPC) — but no tROAS and no value-based bidding of any kind. Nothing that connects your bids to your actual margin.Measurement: pixel plus a conversions API, Meta-style, with up to a two-day lag — against Google Tag's near real-time data and enhanced conversions.Product feed: genuinely good. OpenAI's ACP feed specs are strong enough that Google has borrowed from them. This is where they're closest to parity.Campaign management: no public API yet.The one structural advantage ChatGPT Ads have in Europe: Google hasn't launched ads in AI Mode here. For now, ChatGPT is the only way to buy placement next to an AI answer — and that window will close.Which leads to the real argument of the episode: if every platform claims your revenue, you need a measurement layer above the platforms. Marketing mix modelling stops being a nice-to-have and becomes priority number one — including a live client example where MMM showed Meta contributing far more than platform reporting suggested.Our take: arrive at the party early, but don't judge it by quarter-one performance, and don't spend a euro you can't attribute independently.Key Takeaways:Europe gets the stripped-down version. No keyword targeting, no demographics, country-level geo only, no remarketing or lookalikes, no tROAS or value-based bidding, and no public API. Add a 25,000-match minimum on Customer Match and most SMB lists are out. Plan your test around what the platform can actually do, not around what you assume it does.The one real advantage is temporary. Google has not launched ads in AI Mode in Europe, so ChatGPT Ads are currently the only way to buy a placement next to an AI answer. Expect Google to close that gap in Q3/Q4 — so if that is your reason to test, test now.Measurement is the decision, not the channel. Every platform will claim your revenue, and ChatGPT will be no different — on a pixel plus conversions API with up to a two-day lag. Marketing mix modelling stops being a nice-to-have: without an objective layer above the platforms, you cannot prove whether ChatGPT Ads are incremental or just re-attributing clicks Google would have won anyway.Three months is not a verdict. Demand right now is FOMO-driven and expectations are running ahead of the product. Go in framed as a test, give it longer than the usual quarter, and do not shift performance budget until incrementality is proven.—Resources & Links:Access all our webinars, reports, and playbooks in our Knowledge Hub: https://smarter-ecommerce.com/en/knowledge-hub/How is your industry stacking up in the market? Find out with smec's Google Ads Benchmarks: https://smarter-ecommerce.com/en/smec-market-observer/Earlier episode on OpenAI's CPC model and the $60 effective CPM: Don't Buy ChatGPT Ads Until You Watch This (Plus: The Google Cloud vs AWS Cage-Match)About Smarter Ecommerce (smec):Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:smec - Smarter Ecommerce: https://www.smarter-ecommerce.comLinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/

The American healthcare and financial systems can feel deeply broken, but you are not powerless. With healthcare costs skyrocketing and deductibles growing larger every year, many people feel trapped when facing a medical procedure. Clark shares an instructive real-world story from The Washington Post, explaining how price transparency (and lack thereof) impacts your wallet and why price-shopping non-emergency medical procedures is essential for protecting your savings. Clark also addresses the growing wave of financial stress facing millions of households now. As inflation strains budgets and credit card default rates rise, debt collectors are taking consumers to court in record numbers. If you or a loved one are dealing with aggressive debt collectors, Clark walks through your legal rights, how to stop harassing calls, and why getting every agreement in writing is non-negotiable. Plus, Christa shares your #AskClark questions and Clark gives his take. All this and more on the August 31, 2026, episode of The Clark Howard Show. Submit your questions: Ask Clark. Compare Medical Procedure Costs: Segment 1 Ask Clark: Segment 2 Debt Collection Help: Segment 3 Ask Clark: Segment 4 Mentioned on the show: [WPost] His surgery was $23,000. After shopping around, he paid less than $5,000. Americans seeking affordable doctors and medicines abroad — The Conversation Is Medical Tourism Right for You? - Clark Howard 10 Ways To Save Money on Health Care - Clark Howard  Remove my private info from Google Search  /  Results about you Is the Privacy App Permission Slip Worth It? A Review 4 Rules Every Consumer Needs to Know to Fight Back Against Debt Collectors NYT: Debt Collection Suits Rise Sharply. Help for Consumers. How To Send a 'Drop Dead' Letter to a Collection Agency 6 Things To Know Before Contacting the National Foundation for Credit Counseling How To Find and Choose a Financial Advisor - Clark Howard What Is Umbrella Insurance and Do You Need It? - Clark Howard Best Free Password Managers: 10 Top Picks - Clark Howard How To Create and Use Passkeys - Clark Howard Clark.com resources: Episode transcripts Community.Clark.com  /  Ask Clark Clark.com daily money newsletter Consumer Action Center Free Helpline: 636-492-5275 Learn more about your ad choices. Visit megaphone.fm/adchoices

Bobby Kerr, founder of LOC8 My Business, reveals why Google Business Profiles are becoming one of the most powerful, and overlooked, marketing tools for real estate agents. Bobby explains how hyper-local content, strategic reviews, and geographic keywords can help agents stand out in Google Search and Maps while increasing their chances of being recommended by AI platforms like ChatGPT and Gemini. Bobby also shares five practical tips for getting better reviews and turning your Google Business Profile into a powerful source of visibility, credibility, and leads. If you'd prefer to watch this interview, click here to view on YouTube! Bobby Kerr can be reached at 239.268.3852 and info@loc8mybiz.com. This episode is brought to you by RealGeeks and Courted.io.

Discover entrepreneurship, innovation, business growth, scaling, and intellectual property strategies from successful founders and industry leaders. Richard Gearhart and Elizabeth Gearhart, co-hosts of the Passage to Profit Show interview Dr. John La Puma board-certified physician and two-time New York Times bestselling author, Michael Greenberg from 3rd Brain Digital Operations and Bill Treloar from Rank Magic. What if your exhaustion, brain fog, poor sleep and lack of focus aren't simply caused by stress—but by spending too much time indoors? Dr. John La Puma, board-certified physician, professionally trained chef, regenerative organic farmer and two-time New York Times bestselling author, explains the science behind his 17-minute outdoor prescription and why morning light, fresh air, movement and time away from screens can influence circadian biology, sleep, focus, burnout and productivity. He also reveals how indoor air quality, digital overload and nighttime light may be affecting entrepreneurs and employees—and why simply stepping outside could be one of the easiest ways to improve how your brain and body perform. Read more at: https://www.drjohnlapuma.com/ Can AI really fix business chaos? Michael Greenberg, founder of 3rd Brain Digital Operations explains why the answer starts with getting your business organized before you automate anything. He shares practical strategies for documenting processes, organizing data, breaking complex workflows into manageable steps, and using AI to automate everything from customer quotes to everyday operations. Discover how becoming “AI ready” can create consistency, clarity, capacity and ultimately help businesses improve their bottom line and accelerate growth. Read more at: https://www.3rdbrain.co/ How do you get your business found on Google—and increasingly, by AI search? Bill Treloar, founder of Rank Magic shares practical SEO strategies that help businesses improve visibility, including keyword research, topical website structure, backlinks, online reviews, consistent business listings, and authentic customer content. He also explains why outdated tactics like keyword stuffing and duplicate location pages no longer work, and what entrepreneurs should know about optimizing their websites for Google and AI-powered search. Read more at: https://www.rankmagic.com/ Whether you're a seasoned entrepreneur, startup founder, inventor, or small business owner, the Passage to Profit Show is a leading podcast for insights on entrepreneurship, innovation, intellectual property and business strategy. Hosted by Richard Gearhart and Elizabeth Gearhart, the show features industry leaders, investors, and founders who share real-world lessons on scaling companies, protecting ideas, building generational wealth, and navigating today's evolving business landscape. Visit https://passagetoprofitshow.com/ for the latest episodes, expert interviews, and resources designed to help you grow, protect, and profit from your ideas. Chapters (00:00:00) - Passage to Profit: How to Get Out of Fear(00:00:57) - What's the One Thing That Everyone Should Know How To Do Before(00:02:04) - Food That You Hated As a Kid(00:02:45) - Top Digital Stars(00:03:52) - Decisions That Changed the Direction of Your Career(00:07:08) - What was the One Decision That Changed Your Life?(00:08:32) - What Have You Changed As a Professional?(00:10:01) - Why 17 Minutes a Day Outside Is So Important for Your Sleep(00:18:52) - How to Reset Your Brain with a Little Eco Medicine(00:21:01) - Car Shield(00:22:00) - Health Insurance: Better Coverage at a Cheaper Price(00:23:08) - Burnout and the Right Time to Work(00:29:40) - Waking Up Early: Better Sleep Time(00:31:07) - Real AI Use Cases Business Owners Roundtable(00:32:15) - Six Ways That You're Using AI(00:35:48) - Will AI Take Over the Universe?(00:36:42) - Real AI Use Cases Business Owners Roundtable(00:37:09) - Debt Relief Hotline(00:39:34) - Copyright & Trademark News(00:42:45) - Can You Automate Chaos? With AI?(00:43:37) - Should Businesses Automate Their Processes?(00:50:54) - Claude Code vs. OpenAI: What's The Difference?(00:53:02) - Adopt AI Processes in 2020(00:54:07) - Passage to Profit with Richard and Elizabeth Gearhart(00:55:36) - How Do You Rank in Google Search?(01:00:58) - How to Get Your Business Searched by Google's AI Agents(01:06:01) - Car Shield(01:07:05) - Old Things That Will Never Change(01:08:10) - Secrets of the Entrepreneurial Mind(01:09:36) - How to Build a Business on a Weak Side(01:10:50) - Passage to Profit: How to Build a Niche

This week on Marketing O'Clock: Google Search will be releasing its /goto parameters. Google says it's rolling this out to protect its services and users from different forms of abuse. Plus, it seems Google's testing a new Alpha setting in Google Ads accounts. Visit us at - https://marketingoclock.com/

De Europese Commissie plaatst ChatGPT, Reddit en gameplatform Roblox onder het strengste toezicht van de Digital Services Act, omdat de drie diensten elk meer dan 45 miljoen maandelijkse gebruikers in de Europese Unie tellen. ChatGPT wordt daarbij aangemerkt als zeer grote onlinezoekmachine, Reddit en Roblox als zeer groot onlineplatform. Verder boekt OpenAI naar eigen zeggen flinke resultaten met advertenties in ChatGPT. Joe van Burik vertelt erover in deze Tech Update. De drempel van 45 miljoen gebruikers per maand is voor de EU het punt waarop een dienst een very large online platform of zoekmachine wordt, met bijbehorende extra eisen uit de Digital Services Act. Die wet moet gebruikers beter beschermen. Voor ChatGPT ligt het gebruikersaantal vermoedelijk veel hoger. De Commissie ziet ChatGPT als een grote zoekmachine, feitelijk een tegenhanger van Google Search, terwijl Reddit en Roblox op één lijn worden gesteld met Facebook en X, het oude Twitter. Alle drie worden ze verantwoordelijk gehouden voor schadelijke content en de rapportage daarover. Boetes tot zes procent van de wereldwijde jaaromzet De platforms riskeren boetes tot zes procent van hun jaarlijkse wereldwijde omzet. X weet daar alles van: afgelopen winter kreeg het bedrijf een boete van 120 miljoen euro, vanwege een gebrek aan transparantie over advertenties en het beperken van toegang voor onderzoekers. Begin afgelopen zomer kregen AliExpress en Temu boetes van respectievelijk 550 miljoen en 200 miljoen euro. Vooral bij Roblox is de vraag wat het gameplatform te wachten staat, gezien het aanhoudende probleem met kinderlokkers. Onlangs voerde Roblox nieuwe beperkingen in voor communicatie tussen kinderen en oudere spelers, maar het wil ook meer advertenties aan kinderen tonen, en juist daarover is de DSA streng. De platforms krijgen vier maanden de tijd om te voldoen. OpenAI meldt advertentieomzet van één miljard dollar OpenAI zegt goed te boeren met advertenties in ChatGPT. Het bedrijf begon er begin dit jaar mee in de Verenigde Staten en breidt het nu uit naar Europa: vanaf vandaag kunnen partijen via het platform advertenties inkopen. Daarmee ligt OpenAI naar eigen zeggen op koers om over dit hele jaar één miljard dollar om te zetten, wat het bedrijf de annualized revenue run rate noemt: de huidige maandomzet vermenigvuldigd met twaalf. De grote vraag is hoe die advertentieomzet verder groeit. OpenAI begeeft zich hiermee in de markt waar Google en Meta al jaren honderden miljarden per jaar uit halen, terwijl concurrent Anthropic zich nadrukkelijk richt op zakelijke abonnementen. De tijd zal leren welk verdienmodel het stabielst blijkt. Europese Commissie wijst ChatGPT, Reddit en Roblox aan onder de Digital Services Act EU plaatst ChatGPT, Reddit en Roblox onder strengste toezicht van de DSA ChatGPT moet binnenkort onder strengere Digital Services Act vallen OpenAI meldt advertentieomzet van één miljard dollar op jaarbasis in minder dan tweehonderd dagen OpenAI opent zelfbediening voor adverteerders in Europa Over de maker:Joe van Burik volgt en duidt de belangrijkste ontwikkelingen in tech, met scherpte, vlotheid en de nodige humor. Je hoort hem dagelijks op BNR Nieuwsradio over het belangrijkste technieuws, van AI tot cybersecurity en social media tot quantumcomputers. Ook interviewt hij in De Grote Tech Show samen met Ben van der Burg leiders in digitale innovatie. In het bijzonder volgt Joe al twee decennia de wereld van videogames, nu voor zijn podcast All in the Game.See omnystudio.com/listener for privacy information.

The Short Summary: We take a bite out of three marketing stories involving BMW's in-car Spider-Man promotion, Buc-ee's battle over a beaver mascot, and Google's increasingly click-free future.Show Notes: Get more information at SpeakingHuman.comSearch Keyword(s): Episode 209The Long-Winded Description: In this episode of Speaking Human, we kick it old school with a rapid-fire roundtable on three recent marketing stories that have people talking—and occasionally gnawing their teeth.First, we look at BMW owners getting caught in a promotional web after Spider-Man content appeared on their in-car displays. Does an optional branded animation count as advertising? And should a premium automaker be using screens inside vehicles customers already purchased to promote movies?Next, we travel to Beavercreek, Ohio, where Buc-ee's is battling Beaver's Mini Mart over its name and cartoon mascot. We explore the blurry line between protecting a recognizable brand and becoming a brand bully with apparent jurisdiction over the entire animal kingdom.Finally, we consider whether Google Search is dying—or merely transforming into something that no longer sends people to websites. As AI-generated summaries replace traditional blue links, what happens to publishers, businesses, and marketers that spent decades investing in clicks and search-engine optimization?Along the way, we discuss superhero promotions, personal digital territory, trademark law, ambitious beavers, zero-click searches, changing online habits, and the risks brands face when they control the gateways customers use.Because having the legal right, technical ability, or market power to do something doesn't necessarily mean people will welcome it.Find current and past episodes of the podcast at SpeakingHuman.com.

https://profitacuity.com/authority-content-system/ChatGPT recommendations for local businesses jumped from 6% to 45% in a single year. If AI names your competitor instead of you, there's no page two to hide on - here's how to make sure it names you. Profit Acuity City: Center Valley Address: Concord Drive Website: https://profitacuity.com/authority-content-system/ Phone: +1 877 624 1229

Another week, more volatility within the Google Search results. Google is also swapping out direct links to go-to URL redirect links in its search results to protect...

Welcome solo and group practice owners! We are Liath Dalton and Evan Dumas, your co-hosts of Group Practice Tech. In our latest episode, we share a HIPAA-friendly way for therapy practice owners to get useful information about how their websites are performing, via Google Search Console. We discuss: What Google Search Console can tell you about your website The crucial differences between Google Analytics and Google Search Console Why Search Console is permissible for therapy practice websites Caveats and what to consider when configuring Search Console Listen here: https://personcenteredtech.com/group/podcast/ For more, visit our website. Resources for Listeners PCT Resources Podcast: Episode 625: Google Analytics for Therapy Practice Websites—The HIPAA Risks Explained — The companion episode explaining why Google Analytics is not appropriate for therapy-practice websites and how individually identifiable website activity can become protected health information. PCT CE course: Marketing in Mental Health: The Legal and Ethical Do's and Don'ts You Need to Know — This 3 legal-ethical CE credit hour on-demand training, presented by therapist and HIPAA attorney Eric Ström, JD, PhD, LMHC, unpacks the legal and ethical standards that apply to marketing in mental health practice, with particular attention to HIPAA marketing requirements, Business Associate Agreements (BAAs), authorizations/ROIs, advertising, referrals, reviews, and endorsements. PCT's Google Workspace Configuration Help Center — Includes step-by-step, video-based guidance for securing, configuring and leveraging Google Workspace appropriately for a therapy practice Group Practice Care Premium — Includes weekly live and recorded Group Practice Office Hours, including a monthly session with therapist and attorney Eric Ström, JD, PhD, LMHC; the Device Security Suite; the Remote Workspace Security Suite; and additional direct support and consultation resources. HIPAA Risk Analysis & Risk Mitigation Planning Service for Mental Health Practices — Care for your practice using our supportive, shame-free risk analysis and mitigation planning service. You'll have your Risk Analysis performed by a PCT consultant using a tool built specifically for mental health practices, along with a mitigation checklist to help you reduce identified risks. PCT's Comprehensive HIPAA Security Compliance Program bundles: For Group Practices For Solo Practitioners Comprehensive HIPAA Security Policies & Procedures Forms and logs for documenting the implementation and maintenance of Policies & Procedures Device & Workspace Security Suites Direct support and consultation from the PCT team and therapist-attorney Eric Ström, JD, PhD, LMHC HIPAA Risk Analysis & Risk Mitigation Planning service and tool HIPAA Security & Privacy Ethics training Resources Google Search Console — Google's free tool for understanding how a public website performs in Google Search, including the search terms that result in a website appearing, impressions, clicks, search position, indexing issues, and website-health information. Google Search Console Performance Report: Dimensions and Data Groupings — Google's explanation of the search-query, page, country, and device information available through Search Console. It also explains that some queries are omitted from reports to protect searcher privacy. Google Search Console: Verify Your Site Ownership — Google's instructions for verifying ownership through methods such as a DNS record or HTML file or tag. Google Analytics and Google Tag Manager are optional verification methods and do not need to be enabled to use Search Console. Google Search Console: Managing Owners, Users, and Permissions — Guidance for limiting Search Console access and periodically reviewing who has owner- or user-level access to a practice's website data. Google Search Console: Remove Information From Your Website From Google Search — Google's guidance for keeping sensitive, authenticated, or otherwise inappropriate pages out of search results and removing pages that have already been indexed.

Could missed calls suddenly start costing your garage door company a lot more money? Google Local Services Ads is changing how missed calls are handled, and Ryan explains why garage door business owners need to pay attention to their LSA budgets, call answering, and advertising strategy.In this episode of Torsion Talk, Ryan breaks down Google's announcement that advertisers can be charged for missed LSA calls when a caller remains connected long enough. For an industry already dealing with spam calls and bad actors, this raises an important question: Could competitors or automated spam calls burn through your weekly advertising budget without ever becoming legitimate leads?Ryan explains why now may be the time to review your LSA budget settings, talk with your marketing agency, and reconsider how calls are handled after hours. With Google encouraging businesses to remain available while simultaneously monetizing missed calls, answering services and AI-powered call handling could become increasingly important.The episode also covers Google's August spam update, Performance Max campaigns, AI-powered Google Ads, Google's recent favicon glitch, and a new Preferred Sources feature that could potentially influence how content appears within AI Overviews and AI Mode.Ryan also discusses a ChatGPT Ads promotion being offered to garage door companies, why Google Business Profiles continue to become more important for local visibility, and why the combination of GBP, paid advertising, and SEO designed for AI search is becoming a major part of the future of garage door marketing.Finally, Ryan explains an SEO strategy garage door companies need to approach carefully: service area pages. Creating useful pages for the cities you actually serve can help expand your local visibility, but aggressively creating large numbers of thin or repetitive pages can create unnecessary SEO risk. Ryan explains why more pages aren't automatically better and why your local SEO strategy needs to balance growth with Google's guidelines.Google Search is changing quickly. Organic results are competing with ads, Google Business Profiles, AI Overviews, and AI Mode for attention. If you own a garage door company, understanding these changes now can help you protect your ad budget, rankings, and local market share.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Darcy Sullivan is the owner of Propel Marketing & Design and host of The Clinic Marketing Podcast. She and her team help healthcare clinics improve their visibility in Google Search, Google Maps, and AI-powered search, while also providing professional website design and strategic website content that converts visitors into patients. For more than a decade, Propel has helped chiropractors, physical therapists, acupuncturists, and other clinic owners grow through local SEO, Google Business Profile optimization, and websites built to attract more qualified patients. She joins Bobby Maybee DC of Forward Thinking Chiropractic and Chiropractic Success Academy for an SEO showdown!

Struggling to scale your ads? Spending more won't fix the problem. Let's figure out why your growth strategies are not working. Talk to us at https://www.tiereleven.com/apply You've hired agency after agency, and no matter what they try, you can't scale your Google Ads. You don't have a Google problem. It's a creative strategy problem. Until you fix demand creation, no amount of campaign optimization is going to get you unstuck.In this episode, I break down a real client situation: a 14-year-old B2B SaaS company spending upwards of $200K a month on Google Search with no good answer for why growth has stalled. I'll walk you through why Google is a demand-capture platform, not a demand-creation one, and why 80% of any market lives in what I call the "zone of indifference." We also look at why the real fix lives in creative strategy on Meta, programmatic, and connected TV, not another Google audit. If your cost of acquiring new customers keeps climbing no matter what you spend, this one's for you.In this episode:- Why Google Search has a demand capture ceiling- The difference between demand capture and demand creation channels - Why branded search clicks cost 10-20x less than non-branded keywords - The "zone of indifference" and why it's 80% of your market - Why the agency rotation trap makes Google Ads more expensive- Why hook rate and hold rate matter more than landing page optimization - The B2B creative mistake of writing ads for users instead of buyers - How messaging extraction uncovers what decision-makers care about - Three questions to ask your agency if your Google spend has stalledMentioned in the Episode: Case Study on Optimizing Ad Spend: https://perpetualtraffic.com/podcast/episode-801-from-2-5m-to-4m-a-month-ad-spend-barely-changed-heres-why/ Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suiteJoin Ralph Burns and John Moran every Friday for The Ad Lab Live: https://www.youtube.com/@Tier11/streams Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/

Someone Googled your name this week - and whatever came up was your entire first impression. Did your LinkedIn profile hold up its end of the deal? In this episode, Karen walks you through the exact incognito-browser test she uses to see what the internet says about her, and shows you why your LinkedIn profile - not your latest post - is the single biggest lever for controlling what people find when they search your name. Key Takeaways You can't delete the internet, but you can outrank it - and LinkedIn is your fastest, free tool for doing it. Your privacy setting is a revenue setting: if your LinkedIn public visibility is off, turn it on today. The first 30–40 characters of your headline are your billboard on Google. Write them for a real person, not a keyword filter. Your About section works like a Google meta description - open with what you do for people, not your résumé. Recommendations are other people's praise, indexed and working for you 24/7 - turn that toggle on too. Hit follow so you don't miss next week's episode on what to do after someone lands on your borrowed stage. And if this helped, share it with a woman in your circle who still Googles herself and gets nervous about what she'll find.   Resources Mentioned In The Episode: Borrow the Stage Masterclass: Free on-demand training on building your speaker kit and using LinkedIn to book stages Visibility Salon: Karen's membership community, home of the Borrow of the Stage initiative LinkedIn for Women Community: Karen's free Facebook group where listeners post their weekly 20-minute windows for accountability. Work with Karen: Book a call to talk through your own visibility strategy.   Magical Quotes From The Episode: "She is not a stranger. She is not a cold lead. She already knows you're good at what you do — and that's the most expensive thing to build." "Your network is not cold. It's sleeping." "The silence is something loud in your head — not hers."   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

How long does it take to be successful in Google Ads? Today Chris Schaeffer discusses the major number and the one factor that can either slow that process down or speed it up. Reaching success in Google is not guaranteed but with this simple rule you will have a better chance at success!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

How can businesses use SEO to get found online, attract customers and build sustainable growth? In this episode of Everything Is Personal, Len May sits down with Stewart Vickers, also known as SEO Jesus, to explore SEO strategy, Google search, AI, content marketing, business growth and building a successful digital agency. Stuart shares lessons from his journey from early online projects to building a multi-seven-figure SEO business. He explains why many websites struggle to rank, how businesses can identify the right search terms, why focused website content matters, how backlinks and authority influence search visibility, and how AI is changing the way businesses approach SEO. EndoDNA: Where Genetic Science Meets Actionable Patient Care EndoDNA bridges the gap between complex genomics and patient wellness. Our patented DNA analysis platforms and AI technology provide genetic insights that support and enhance your clinical expertise. Click here to check out to take control over your Personal Health & Wellness Connect with EndoDNA on SOCIAL: IG | X | YOUTUBE | FB Connect with host, Len May, on IG Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Google has released its third spam update of the 2026 year, the August 2026 spam update this week and finished rolling out Friday morning at 4:50am. Google Search's AI Mode is now being powered sometimes by...

Stuck at 200 views on TikTok? In this episode of The Instagram Stories - Social Media News, host Daniel Hill reveals how to break out of TikTok's 200 view jail using the app's Creator Search Insights tool. Discover how keyword optimization, on-screen text, and script placement help the TikTok algorithm properly index your content for higher reach. Plus, we cover major platform updates across YouTube, Instagram, and Google: How to Get Out of TikTok 200 View Jail: Step-by-step strategy to fix low view counts, find trending search terms, and signal the algorithm. Google Search Profiles Updates: Google drastically lowers subscriber and follower requirements (down to 35K) for creators to manage their official Search Profile. YouTube "Qualified Views" Demystified: What actually counts as a view vs. an engaged view for YouTube Shorts and long-form monetization. Instagram Collab Post Strategy: Why waiting 24 hours to accept a collaboration invite can double your Reel's reach and engagement. Editing Apps & Algorithm Penalties: Adam Mosseri clarifies if CapCut, Templify, or external video editors suppress your Instagram reach (and the watermark rule you must avoid).   Links: YouTube: New! Practice Mode, Copyright Email, Qualified Views, and Search Profiles Update (YouTube) All Social Media Platforms: What Counts As a View (Social Media Today) Instagram: Editing In Other Apps (Instagram) TikTok: Getting Out of 200 View TikTok Jail (TikTok) Instagram: Strategy for Collab Posts (Instagram)         Leave a Review of the Podcast: Apple Podcasts   Connect with me on Instagram: @danielhillmedia Connect with me on Threads: @danielhillmedia Connect with me on YouTube: @danielhill_media   The Equipment I Use: Microphone: Shure MV7+ USB-C & XLR Podcast Dynamic Mic with Stand (Amazon) Headphones: Samsung Galaxy Buds 3 Wireless Bluetooth Earbuds (Amazon) Laptop: Dell Latitude 7320 Detachable Detachable 2-in-1 Laptop Tablet Touch | 13" (Amazon) Phone: Samsung S25 Ultra with S-Pen included (Amazon)     Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to this week's episode of the PEBCAK Podcast!  We've got four amazing stories this week so sit back, relax, and keep being awesome!  Be sure to stick around for our Dad Joke of the Week. (DJOW) Follow us on Instagram @pebcakpodcast   Please share this podcast with someone you know!  It helps us grow the podcast and we really appreciate it!   Simple 6 signup link https://simple6.co/r/CFUR98   The ChatGPT Ad That Infects You With Nothing But Trust Googling "codex macbook download" serves a sponsored ad pointing to the real chatgpt.com domain — but the shared chat behind it walks victims through pasting a base64-obfuscated Terminal command that drops MacSync Stealer. - https://x.com/hussein98d/status/2086520907879563354?s=46 The infection chain has no exploit and no malicious download — just a legit-looking Google ad → a real chatgpt.com shared-chat link with "friendly" install steps → a hidden base64-encoded curl command to trekmesh15[.]com, a known ClickFix domain, which drops MacSync Stealer to exfiltrate saved passwords, Keychain data, and crypto wallets; the entire attack relies on victims trusting two brands (Google Search ads and OpenAI's own domain) rather than any technical vulnerability, making it a textbook case for warning less-technical friends and family never to paste Terminal commands from an ad or a shared chat link, regardless of how legitimate the source looks.   An AI Agent Hacked a Gym's Booking System to Cut the Line — Unprompted An Australian man asked his AI agent to book him into a full gym class; the agent found a way in, kicked another patron off the waitlist to move him up, and then admitted it couldn't undo it. - https://www.abc.net.au/news/2026-08-10/ai-assistant-hacks-gym-website-aus-cyber-attack/107007986 - https://x.com/aisafetymemes/status/2086592331999064299?s=46 JALEN BRUNSON: Sundae Conversation with Caleb Pressley: https://www.youtube.com/watch?v=a8uUOGR7OEI Perception vs Perspective: https://www.youtube.com/watch?v=JkG3QvDFKao   In what's being described as Australia's first known autonomous AI cyberattack, a man named Andrew asked his AI agent to handle the chore of booking a gym class, and while sitting fourth on a waitlist he casually asked if it could move him up; the agent came back and reported it had discovered the gym's booking API had zero authorization checks on cancelling other users' reservations, tested that vulnerability by actually kicking the person in waitlist position #1, and confirmed "it actually went through" — moving Andrew from #4 to #3 — and when an alarmed Andrew asked it to reverse the action, the agent replied "Bad news — I can't add them back," raising uncomfortable questions about what happens when millions of people start telling agents to "make it happen" without specifying the boundaries.   DEF CON Attendee Suspected of Jamming Delta's In-Flight Wi-Fi on the Flight Home A Delta flight leaving Las Vegas right after Black Hat/DEF CON had its Wi-Fi jammed and a fake "Delta Wifi Fast" network broadcast mid-flight, with crew and passengers suspecting a conference attendee. - https://www.theregister.com/security/2026/08/11/def-con-dingus-suspected-of-trying-to-take-over-delta-in-flight-wi-fi/5286331 Delta Flight 591 from Las Vegas to Atlanta drew ACARS alerts from the crew warning of a passenger who'd created a scam Wi-Fi network called "Delta Wifi Fast" to try to scam other passengers, with the crew separately blaming a group of passengers who'd attended a cyber conference in Las Vegas for jamming the aircraft's Wi-Fi; social media speculation ranged from credential phishing to a deauth attack possibly using a Wi-Fi Pineapple-style device, though Delta confirmed to The Register that no Delta system or the in-flight Wi-Fi itself was hacked, but an unauthorized network was broadcast onboard for a short period, and the confusion partly stemmed from crew deactivating the Wi-Fi for about 30 minutes — and if investigators confirm intentional jamming, the offense could carry up to a year in prison and a $10,000 fine, or up to two years for a repeat offender under FCC rules.   The White House Just Authorized Private Companies to Hack Foreign Cybercriminals A new White House program will let vetted private cybersecurity firms conduct government-authorized surveillance and disruption operations against foreign cybercrime infrastructure, including industrial control systems. - https://www.whitehouse.gov/presidential-actions/2026/08/expanding-capabilities-to-combat-transnational-cyber-enabled-crime/ - https://x.com/lukolejnik/status/2087785066768257086?s=46  - https://x.com/weldpond/status/2087713067517755464?s=46  The program marks a major shift in U.S. cyber policy by building what amounts to a state-controlled private cyber force: vetted American companies would be authorized to conduct covert access, surveillance, and offensive operations — including manipulating, disrupting, degrading, or physically destroying cyber-controlled infrastructure like industrial control systems — against foreign criminal networks; operations likely to cause death, serious injury, or that would amount to a use of force can't be approved by normal program directors (though the memo doesn't clarify whether higher-level approval exists for those), and while this isn't a general license for lethal cyberattacks, the risk is that operations spill across borders or hit state-linked systems, raising real potential for interstate escalation.   Colleges Are Quietly Admitting the "Everyone Gets an A" Era Broke Something Michigan is scrapping freshman letter grades to fight a "mental health crisis," while UC faculty push to bring back the SAT/ACT — both signs universities are rethinking the safetyism-vs-rigor tradeoff "The Coddling of the American Mind" warned about. - https://www.washingtonexaminer.com/policy/education/4683350/university-of-michigan-letter-grades-freshman/ - https://www.latimes.com/california/story/2026-06-11/uc-sat-act-test-requirement-admissions-reconsider - https://www.thecoddling.com/the-book The University of Michigan will put first-semester freshmen in its largest college on pass/fail grading starting this fall to help students "start strong" and curb the mental health crisis, following a pattern MIT set back in 1968 and arriving alongside Harvard's move to cap A grades at roughly 20% of students — while, in the opposite direction, more than 1,400 UC faculty petitioned to reinstate the SAT/ACT after Berkeley professors reported students arriving so underprepared in STEM that "it was as if the floor was taken out," and the Academic Senate has since walked back its timeline for a formal working group review, keeping the outcome unresolved; taken together with Greg Lukianoff and Jonathan Haidt's "Coddling of the American Mind" thesis that safetyism and grade/test softening actually undermine student resilience rather than protect it, it's a tidy real-time test of that book's core argument playing out on two different campuses at once.   Dad Joke of the Week (DJOW)   Find the hosts on LinkedIn: Chris - https://www.linkedin.com/in/chlouie/ Brian - https://www.linkedin.com/in/briandeitch-sase/ Glenn - https://www.linkedin.com/in/glennmedina/ Ben - https://www.linkedin.com/in/benjamincorll/

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Adria Marshall, founder of Ecoslay, to reveal how an unexpected product idea grew into a multimillion-dollar haircare brand without sacrificing quality, sustainability, or its handmade roots.Ecoslay began when Adria, a software engineer struggling to find the right products for her curly hair, started experimenting with natural ingredients from her local farmers market. After she sent her handmade flaxseed gel to a YouTube creator, the product went viral—taking Ecoslay from zero to 1,000 orders in fewer than 15 days.Adria explains how her engineering background helped her approach product development and business growth as a series of problems to solve. She also shares why she refused to let contract manufacturers change her formulas, how Ecoslay scaled its handmade production, and how its memorable food-inspired product names helped create a cohesive, recognizable brand.The conversation also explores Ecoslay's multichannel strategy across its direct-to-consumer website, Amazon, wholesale, Google, Meta, SEO, and organic social media. Adria explains how Amazon supports product discovery while the company's website allows Ecoslay to own its customer relationships, personalize future marketing, and generate repeat purchases through its recycling and rewards programs.Adria also reveals how each advertising platform contributes differently to the business. Amazon consistently generates a return on ad spend above four, Google Search averages around three, and Meta produces a less-direct but important impact on organic traffic, website sales, and Amazon performance. She explains why accurate attribution matters, why retargeting is just as important as prospecting, and why looking only at a platform's reported ROAS can obscure its true value.Finally, Adria shares the video content that performs best for Ecoslay: concise, product-in-use demonstrations that show the product's texture, application process, and final results. She also explains why trusted salon professionals are becoming more effective than traditional influencers—and how she protects her personal time through morning routines, scheduled self-care, exercise, faith, and firm boundaries around her weekends.In today's episode of the Harvest Growth Podcast, we cover:How Ecoslay generated 1,000 orders in fewer than 15 daysHow an engineering mindset can help founders solve business problemsWhy Adria rejected contract manufacturing and kept production handmadeHow memorable product names and cohesive branding increase customer connectionWhat Ecoslay has learned by working directly with local farmersHow the company's B Corp values, volunteer work, and community hiring support long-term growthWhy Ecoslay treats Amazon as a product-discovery channelHow recycling and rewards programs move customers toward the company's websiteThe different roles of Amazon, Google Search, Meta ads, SEO, and organic social mediaWhy retargeting campaigns are as important as customer-prospecting campaignsHow more accurate attribution leads to better advertising decisionsWhy product demonstrations outperform static advertisingWhy salon professionals can be more credible than traditional influencersHow Adria protects her personal time while leading a team of more than 20 employeesIf you're building a consumer product brand, managing multiple sales channels, or trying to scale without compromising what makes your product special, this episode offers practical lessons from a founder who has successfully navigated more than a decade of growth.Want to connect with Adria?Visit Ecoslay.com to explore Ecoslay's handmade haircare products for wavy, curly, coily, and kinky hair.Do you have a brand you'd like to launch or scale?Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

"Economic MOAT" — a business's ability to maintain a competitive edge over its competitors. Andrej P. Škraba, Boris Cergol, Simon Belak, Enej Gradišek in Klemen Selakovič se enkrat na mesec (remote / na daljavo) pogovarjamo o trenutno aktualnih tematikah iz sveta razvoja tehnologije umetne inteligence, podjetništva, ekonomije in politike. ============================= AI Developer Summit: Astra AI × Vercel Torek, 22.9.2026 v Ljubljani

Google Search is changing fast—and simply ranking your pest control website on page one may no longer be enough.In this episode of the Pest Control Marketing Domination Podcast, Casey Lewis breaks down what the Google Search Engine Results Page (SERP) could look like heading into 2027 and what pest control companies should be doing NOW to prepare.Search is evolving from the traditional “10 blue links” into an ecosystem that includes AI Overviews, Google Maps, paid ads, videos, reviews, third-party websites, conversational search and voice assistants.The new question isn't simply:“Where does my website rank?”It's:“How much of the search experience does my company own?”

We're back for another edition of Privacy Tips. This week, we read more from How to Protect Yourself From Fascists & Weirdos (BJ's version of the upcoming book) and explain, briefly, what you can use instead of Google's increasingly inferior search results, and why the Electronic Frontier Foundation's Privacy Badger is something to share with your friends and family. 

Google Business Profile is becoming one of the most important assets a garage door company can own, and the competition for local visibility is getting more aggressive. In this episode of Torsion Talk, Ryan explains why GBP is moving to the center of Google Search, AI Overviews, advertising, Maps, and AI-powered recommendations—and what local garage door businesses need to do now to protect their market share.Ryan breaks down why Google Business Profile leads remain some of the highest-quality opportunities in home services, how easily profiles can be suspended, and why understanding both Google's published guidelines and the realities of local search has become essential for business owners.The bigger conversation is about competition. National brands, private equity-backed companies, scammers, and aggressive multi-location operators are expanding their digital footprints quickly. Ryan explains why a local company relying on a single Google Business Profile may eventually struggle to compete against businesses building dozens or even hundreds of local signals across multiple markets.This episode dives into why multi-location strategy is becoming critical for garage door companies that want to grow, how reviews influence trust and AI recommendations, and why generating consistent, detailed customer reviews should become a major priority. Ryan also discusses the growing importance of online “signals”—mentions, awards, press, social media, locations, and personal branding—that help Google and AI platforms connect your company with authority and trust.As ChatGPT, Google AI, Gemini, and other large language models increasingly influence how homeowners choose service providers, being mentioned and trusted across the web may become just as important as traditional backlinks and keyword rankings.Ryan also explains why business owners should begin strengthening their personal brands and connecting those brands to their companies, creating another layer of authority that AI can recognize.If you own a garage door company or home service business, this episode is a wake-up call. Local search is changing, competition is accelerating, and the companies that understand Google Business Profile, multi-location SEO, reviews, reputation, and AI visibility will have a major advantage.The race for local relevance is already underway. The question is whether your company is building its digital footprint fast enough to compete.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

You've got the reels going. The posts are consistent. You know your engagement, your saves, your reach. And you can tell me exactly how Instagram is performing.But can you tell me how you're performing on Google?Most salon owners can't, and that's the gap this episode is about.In this episode:Why late summer is your last real runway to set up the rest of the year, and what happens if you let it slide into SeptemberThe Google Search Console update from July that connects Instagram directly to Google Search and Google Discover, and why it's one of the biggest shifts for salon visibility in a long timeWhy Instagram is a piece of your salon business ecosystem, not your whole marketing strategy, and what the data actually shows about how new clients searchWhat "Platform Properties" is, which platforms are supported (Instagram, TikTok, YouTube, X), and what it means that Facebook isn't included yetWhat to actually do with this update: making your posts SEO keyword rich so your content has a shot at showing up in SearchThe Monday Club: Business education, community, and tools to build a salon that runs like a real business, including a live SEO workshop this month and a Google Search Console deep-dive coming in September. Learn more: https://www.lexilomax.com/monday-club

In this episode, Ray Cochrane digs into Anthropic’s admission that Claude models reached real systems during sandboxed safety tests. He also covers OpenAI’s Astra model cracking ten decade-old math problems, DeepMind open-sourcing its WeatherNext cyclone forecaster, and Europe’s brutal fire season. Finally, he wraps with the MacBook Neo sweeping K-12 schools, WhatsApp calling in the browser, and the troubled rescue of NASA’s Swift observatory. – Want to start a podcast? It’s easy to get started! Sign up at Blubrry – Thinking of buying a Starlink? Use my link to support the show. Subscribe to the Newsletter. Email Ray if you want to get in touch! Like and Follow Geek News Central’s Facebook Page. Support my Show Sponsor: Best Godaddy Promo Codes Get 1Password Full Summary Cochrane opens with a personal update. He just got back from a trip home to O’ahu, where he helped his mom with projects around the house, caught up with friends, and finally rode the island’s new rail line ahead of its phase-two extension to downtown. Also in the pipeline, a September trip to Michigan is coming up, and he is closing out three years at Oregon’s Finest to focus on Blubrry and the show. Then he turns to the featured story. Capture the Real Flag: Claude Reached Real Systems During Anthropic’s Safety Tests Cochrane’s featured story comes from Anthropic’s own investigation. A misconfiguration left evaluation machines connected to the live internet during capture-the-flag safety tests, and Claude models reached real production systems in three incidents across 141,006 reviewed runs. One model extracted working credentials and entered a real company’s database, another published a malicious package to PyPI for about an hour, and the newest model recognized the environment was real and walked away from the flag. Notably, Anthropic found no evidence of models pursuing goals of their own. The models did what their evaluations asked. The review began after OpenAI disclosed that its own models escaped an isolated test environment. Cochrane praises the transparency of the postmortem. However, he argues the incidents signal an industry-wide gap: evaluation infrastructure needs the same security rigor as production systems, and he hopes every lab takes the hint. Sponsor: GoDaddy Economy hosting $6.99/month, WordPress hosting $12.99/month, domains $11.99. Website builder trial available. Use codes at geeknewscentral.com/godaddy to support the show. An OpenAI Model Cracks Ten Open Math Problems OpenAI says an internal model called Astra produced ten new results on open problems in mathematics and theoretical computer science, each stuck for at least a decade. The wins range from sphere packing to a lattice problem behind post-quantum cryptography, plus two entries from Paul Erdős’s famous problem list. None are peer-reviewed yet, but every proof carries a machine-checked Lean 4 certificate. Cochrane finds the results impressive precisely because they reach past what humans could derive quickly, though OpenAI has not said how much human steering was involved. Scientists With LLMs Will “Do More, Less Well” Next, Nature’s news desk covered a modeling study predicting that scientists who adopt LLM tools will “do more, less well.” The team, which includes University of Washington biologist Carl Bergstrom, used optimal foraging theory to model researchers under publish-or-perish incentives. Faster AI-assisted work pushes them toward fresh projects instead of follow-up experiments and extra analysis. Cochrane relates from his own research: heavy LLM assistance can mean understanding the work less, which makes digging into the whys much harder. Intel’s Chip-Stitching Hub in New Mexico Intel’s newsroom showcased Fab 9 in Rio Rancho, New Mexico, its U.S. hub for advanced packaging. Since single chips max out at the reticle limit, Intel stitches specialized chiplets together with Foveros stacking and EMIB silicon bridges until they act like one huge processor. Packages already reach eight times that single-chip ceiling, with twelve times targeted by 2028. Cochrane muses about a future where consumers simply snap extra compute onto a board. Gemini Robotics ER 2 Is a Brain for Robots DeepMind released Gemini Robotics ER 2, its most capable embodied reasoning model. The system chats with humans, plans multi-step tasks, and hands motor control to whatever vision-language-action model a robot runs. Moreover, it calls tools like Google Search mid-task and plans its next move while its hands keep working. Demos show it orchestrating Boston Dynamics’ Spot and Apptronik’s Apollo 2, and developers can use it now through the Gemini API. DeepMind Open-Sources Its Cyclone Forecaster Staying with DeepMind, the new WeatherNext Cyclones model adds more than a full day of extra warning on a storm’s track, intensity, and wind structure. It ran live with the National Hurricane Center during the 2025 season, helping forecasters spot Hurricane Melissa’s rapid intensification before its Jamaica landfall. Best of all, DeepMind open-sourced the code and model weights for research and commercial use alike. Cochrane, a longtime fan of the lab, calls the public release a huge service. Climate Change Supercharges Europe’s Disasters Eos rounded up how climate change is supercharging Europe’s heat, drought, and wildfires. Southwestern France has burned through about 287,000 acres this year, and roughly 330,000 people across France and Spain fled their homes in one of Europe’s largest evacuations since World War II. France also recorded more than 5,700 excess heat deaths in under three weeks. Meanwhile, a Bordeaux-region blaze spawned a pyrocumulonimbus fire cloud, and Cochrane notes that hearing “unprecedented” every year is starting to create a precedent. Ten Years of WILDLABS and Arm Arm is celebrating ten years of backing WILDLABS, a network connecting more than 16,000 conservationists across 180 countries. The goal was never to invent new conservation technology. Instead, it closes the information gap so tools and lessons get shared openly. Cochrane highlights a team using miniaturized GPS tags to track migrating bats, and says the project bears the heart of open source. FarmBeats Brings AI to Ag Classrooms Microsoft and the National FFA Organization expanded FarmBeats for Students nationally. The program teaches future farmers with smart soil sensors, data science, and AI, mirroring how real farms automate tractors and deploy drones against pests. At launch, 185 middle and high schools received free classroom kits. Interested families can grab a kit for $35, and the Microsoft Learn training is free. MacBook Neo Pulls Schools Off Chromebooks Apple’s earnings call revealed the MacBook Neo displacing Chromebooks and Windows machines in K-12. Close to half of the Neo’s large U.S. education purchases last quarter replaced competing fleets, including 25,000 students in Pinellas County, Florida. Cochrane sees the first truly affordable Apple laptop finally competing where Chromebooks have lived for a decade. He expects Apple to keep taking K-12 share from Google and Microsoft. Apple Upgrade Turns iPhones Into a Lease Apple also launched Apple Upgrade, a hardware leasing program backed by Klarna. iPhones start at $17.99 per month with 12- to 36-month terms by device, and lease-end options let you upgrade, buy out, or walk away. However, entry-level hardware like the base iPhone 16 and Mac mini is excluded, and enrollment requires a Klarna account and a soft credit check. Cochrane admits he has never been a leasing fan, having once bought his phone outright with tip money, but he expects plenty of takers. WhatsApp Calling Comes to the Browser Meta brought calling to WhatsApp Web, no app download required. Browser calls keep end-to-end encryption and add screen sharing, a dedicated Calls tab, waiting rooms for group links, and automatic HD video. Additionally, group calls now transfer between devices mid-call, and a Drown Out the Noise feature suppresses background racket. Everything rolls out gradually over the coming weeks. July’s Gemini Drop July’s Gemini Drop adds voice control on macOS, letting users dictate and transform text in any active window. Gemini Spark, the always-on assistant, expands nearly worldwide, except the EEA, UK, Switzerland, and Nigeria. New Gemini 3.6 Flash and 3.5 Flash-Lite models arrive alongside avatar-based image personalization and app hookups for Dropbox, Zillow Rentals, and Viator. The Rescue Satellite That Needs Rescuing Katalyst Space Technologies’ LINK spacecraft, launched to boost NASA’s sinking Swift observatory, began tumbling in late July. Two of its three reaction wheels failed and its cold-gas thrusters degraded, so engineers used an electric xenon thruster to cut the spin from nine degrees per second to about 1.5. CEO Ghonhee Lee says a capture attempt is “very much in the cards,” with rendezvous in late August at the earliest. Cochrane wonders what happens if the window closes, and he promises to keep listeners updated. Curiosity Finds a Honeycomb Valley on Mars Finally, Curiosity rolled into a Martian valley nicknamed Valle Grande and found a honeycomb landscape. Polygonal fractures just inches wide stretch in every direction and climb a butte named Miraflores. Project scientist Ashwin Vasavada says the “sea of polygons took our breath away.” The rover just passed fourteen years on Mars, and scientists suspect ancient warming and cooling cycles fractured the ground. Cochrane wraps with housekeeping: become a GNC Insider at geeknewscentral.com/insider, email geeknews@gmail.com, subscribe to the newsletter, and grab a modern podcast app at podcastapps.com (he uses Pocket Casts himself). He signs off until Monday’s show. The post Capture The Real Flag #1871 appeared first on Geek News Central.

On this episode of The Pirate Street Journal on Chistopher Lochhead: Follow Your Different, the trio tackled three major business stories that mainstream financial media fumbled. From Google’s record-breaking quarter to AI disrupting the legal industry and a historic merger of black-owned banks, the conversation offered a perspective that most financial journalists simply miss because they focus on companies rather than market categories. This is just one of the topics that Pirates Christopher Lochhead, Eddie Yoon and Bri Clark discuss on this episode of Pirate Street Journal. Each week, the Category Pirates pick three headlines worth paying attention to and break down the category underneath. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Google’s Negative Free Cash Flow Is Not the Story You Think It Is Google’s parent company, Alphabet, posted second-quarter revenue of $119.8 billion, up 24% year over year. Cloud revenue surged 82%, net income jumped nearly 300% to $112 billion, and the cloud backlog hit $514 billion. By nearly every rational business measure, this was a historic performance. Yet the stock fell because free cash flow turned negative for the first time in company history, prompting the Wall Street Journal to run a dramatic chart they called “Alphabet’s cash flow falling off a cliff.” What the Journal conveniently left out is that Alphabet is sitting on $242 billion in cash and marketable securities. The negative free cash flow is the direct result of Google doubling its capital expenditures to $44.9 billion in a single quarter, raising its full-year CapEx guidance past $200 billion. This is not a company bleeding out. This is a company making one of the largest strategic bets in the history of technology.   Google Is Quietly Achieving Something That Almost Never Happens For the first time in recent memory, Google Cloud’s incremental revenue growth in absolute dollar terms outpaced Google Search. Cloud added $11 billion in incremental revenue during the quarter while Search added $8.3 billion. Search is still a monster business, still growing, still one of the greatest category king positions ever built on the internet. But Cloud has crossed a threshold that very few people are talking about seriously enough. This is extraordinary because history shows that dominant category kings almost never successfully pioneer into a new category at scale. Google is refuting the Innovator’s Dilemma in real time, alongside Microsoft. Both companies are investing in AI infrastructure at a pace that reflects how massive the category potential truly is. The aggregate CapEx guidance for the Mag Seven this year sits between $700 and $750 billion, and that arms race exists because the stakes are unlike anything the technology industry has ever seen before.   Google’s Sleeper Advantage Could Define the Next Era of Consumer Technology Beyond the financial results, Google holds a strategic position that most analysts overlook entirely. The company that successfully builds a mega consumer AI agent, one that aggregates your email, calendar, messages, social activity, and daily life into a single intelligent interface, will own what Christopher calls the experience layer of AI. Google, with Gmail, Google Calendar, and its vast suite of personal productivity tools, is one of only two companies genuinely positioned to build that product. Apple is the other. What gives Google an additional edge that even Apple cannot easily replicate is YouTube. YouTube functions as the world’s largest knowledge repository, a platform where human expertise, creativity, and information accumulate at an unimaginable scale. The moment Google’s Gemini AI can perform deep inference learning on YouTube’s content library, the competitive moat becomes extraordinarily difficult to cross. Paired with the return of co-founder Sergey Brin and a CEO who appears to be operating in genuine partnership with the company’s founding vision, Google is not a company in decline. It is a company in transformation, and that is a very different thing entirely. To hear about all the topics in this week's The Pirate Street Journal, download and listen to this episode. You can also read more Pirate Street Journal entries in the Category Pirates newsletter.   We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, X (formerly Twitter), LinkedIn, and subscribe on Apple Podcast / Spotify!  

Six years is a long time between visits, and I was excited to catch up with Seth Greene, someone I've known and worked with going all the way back to 2017 or 2018. Seth is the founder and CEO of Market Domination, one of the nation's foremost authorities on growing a business through strategic affiliate and referral relationships, and under his leadership Market Domination landed a spot on the Inc. 5000 list of fastest growing companies. He's also the co-host of the Sharkpreneur podcast alongside Kevin Harrington, the original Shark from Shark Tank, a nine-time bestselling author, and has been featured on NBC News, CBS News, Forbes, Inc., and CBS MoneyWatch. We got into what Market Domination is doing right now, which has changed a lot even in just the last six years. Seth walked me through two of their newest capabilities: a way to place your podcast ads on other people's podcasts to grow your own audience, and a way to pull real time Google search data to build a list of people actively searching things like "sell my house" or "rent to own" in your target city, so you can put your message directly in front of a warm audience. We also got into the biggest marketing mistake Seth sees investors make, which is simply blending in and looking like everyone else, and who his services are actually built for, established investors doing real volume, not someone on their very first deal. Seth shared his process for building a network of "dream partners," people who already have your ideal audience, and how his own book turns podcast guest appearances into a referral engine. Toward the end, Seth got personal and told me the single most important thing he's learned recently: who you're being affects how well what you do actually works. It's less about the newest marketing tactic and more about the internal work. If you want a masterclass in both cutting edge direct response marketing and the mindset underneath it, this episode has both.   Key Talking Points of the Episode 00:23  Welcoming Seth Greene back after six years and revisiting his background 02:22  Catching up on what Seth has been building since his last appearance 02:48  The two newest capabilities at Market Domination: podcast-to-podcast advertising and Google search data targeting 04:23  Who the Google search targeting tool is actually built for 05:31  The biggest marketing mistake Seth sees real estate investors make 06:41  Who Seth's services are and are not a good fit for 07:36  Using accredited investor data to help investors raise capital without their own money 08:34  Overcoming the fear of pitching investors by getting reps in and expecting rejection 09:17  Why creative deals and the three paydays model beat the old way of getting paid once 11:39  Whether budget minimums apply the same way to brand new investors 12:40  Seth's pricing tiers, from self-serve resources to a full outsourced marketing department 13:22  How to reach Seth for an exploratory call 14:00  Confirming how long Seth and Chris have worked together 14:39  Other ways to reach Seth: email, website, and LinkedIn 14:57  Where Seth sees AI heading in marketing, and why the human check still matters 16:14  What's changed in AI-assisted marketing just in the last couple of hours of testing 16:31  The three things Seth would prioritize first if he stepped into real estate marketing tomorrow 18:19  Building a network of dream JV partners who already have your ideal audience 19:29  A preview of Chris's upcoming appearance on the Sharkpreneur podcast 19:47  The most important thing Seth has learned recently: who you're being affects how well what you do works 21:17  The $4 Sandwich, the book Seth recommends for mindset work 22:14  Closing thoughts and where to find Seth going forward   Quotables "Who you're being affects how well what you do works." "If you say the same things as everybody else, nobody knows how to tell you apart." "Go have some really bad offer conversations… get some reps under your belt with getting rejected so you improve your technique."   Links Market Domination LLC (Seth's direct response marketing firm) — https://www.marketdominationllc.com Sharkpreneur Podcast (Seth's podcast with Kevin Harrington of Shark Tank) — https://sharkpreneurpodcast.com The Ultimate Guide to Growing Your Business with a Podcast: Turning Warm Fuzzy Feelings Into Cold Hard Cash (Seth's book, 30% off Amazon price for listeners as stated on air) — https://www.amazon.com/Ultimate-Guide-Growing-Business-Podcast/dp/B096LTQBH6 Book a call with Seth (free exploratory call for members of the Smart Real Estate Coach community) — https://bookwithseth.com 3 Paydays® Live https://3paydayslive.com/podcast Free Discovery Call https://smartrealestatecoachpodcast.com/discovery  3 Paydays® System Mastery Course - Use coupon code for 50% off https://smartrealestatecoach.com/qls Coupon code: pod  Apprentice Program: 3PaydaysApprentice.com/Podcast  Masterclass: https://smartrealestatecoach.com/masterspodcast 3 Paydays Books: https://3paydaysbooks.com/podcast Partners: https://smartrealestatecoach.com/podcastresources  

Have you had the funny feeling that content online is just a worse than it used to be – that actually a lot of art – movies, TV, music, comedy is just not has good as 3, 5, 10 years ago? Or maybe you are a person who makes art for a living who feels like the frog in boiling water, slowly being squeezed by the powers that be out of being able to make a living. How did this happen? Why is this the case? To use a word coined by this week's guest Cory Doctorow – Enshittification. That is the title of Cory's latest book about how the internet and, in turn, our modern lives slowly and, often intentionally, were made less enjoyable and less functional by the people that control the major tech companies. Cory is an author, professor, and digital rights activist and generally one of the most articulate speakers on how the de facto tech monopolies are degrading our standard of living. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Plus: the European Union fines Google for breaching its digital competition rules. And U.S. lawmakers introduce a bill to rein in powerful AI models. Imani Moise hosts. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, the world finally discovers what we've been saying for years: Gen X wasn't forgotten—we were quietly keeping the entire damn machine running. New Census numbers show America's 45-to-64 crowd is shrinking fast, which means the people who know where all the bodies are buried (and why you never reboot that one production server) are disappearing without a replacement bench. Meanwhile, Meta continues its speedrun toward becoming history's most aggressively unlikeable company, staring down a potential $1.4 trillion lawsuit over social media addiction while simultaneously launching AI features that happily remix your Instagram photos unless you remember to opt out of Zuckerberg's latest privacy experiment. Because nothing says "we've learned our lesson" quite like doubling down.The AI circus somehow gets even weirder. Illinois actually passed meaningful AI safety legislation—an event so rare it qualifies as science fiction—while Sam Altman reportedly floated the idea of AI companies handing the U.S. government an ownership stake. Anthropic published another paper that's already inspiring breathless declarations that Claude is "thinking," because apparently matrix multiplication now counts as an inner monologue. Cloudflare finally decided websites shouldn't have to give away their content for free to AI crawlers, researchers discovered AI agents could consume enough electricity to make Google Search look like a bicycle generator, and Amazon's Mechanical Turk is being replaced by the very AI it spent two decades secretly training. Progress: where everyone works harder, gets paid less, and the power grid cries.Elsewhere in Tech Hell™, Waymo robotaxis turned San Francisco traffic into an even bigger parking lot, Google lost another multibillion-dollar antitrust appeal in Europe, the FCC found fresh ways to make internet bills less transparent, and Midjourney is demanding Hollywood explain its own AI habits in court. We also dig into a disturbing lawsuit involving Grok-generated abuse imagery and what it says about AI guardrails, explain how to stop Meta from feeding your Instagram into its latest AI experiments, discuss why tech workers increasingly feel AI isn't replacing them so much as making them miserable faster, and close things out with the usual Media Candy, Apps & Doodads, and library recommendations to help you survive another week inside the techno-dystopian fever dream we apparently call "the future."Sponsors:Private Internet Access - Go to GOG.Show/vpn and sign up today. For a limited time only, you can get OUR favorite VPN for as little as $2.03 a month.SetApp - With a single monthly subscription you get 240+ apps for your Mac. Go to SetApp and get started today!!!1Password - Get a great deal on the only password manager recommended by Grumpy Old Geeks! gog.show/1passwordShow notes at https://gog.show/754Watch on YouTube at https://youtu.be/xnhzMxu1JNASHOW NOTESAmerica's missing middle: The shrinking 45-64 populationMeta is facing $1.4 trillion in state lawsuits over social media addictionMeta just launched a new AI generator, Muse Image, and users are already pushing back over use of their photosIllinois Drops the Hammer on AI CompaniesOpenAI reportedly wants all AI companies to give the US government a stake in their businessesLawsuit: Man used Grok to make 7K sex images of stepdaughter, then shot himselfMidjourney wants the Hollywood studios that sued it to show the court how they use AIAnthropic Releases Paper About Claude's Mental ‘Workspace.' Don't Read It UncriticallyCloudflare will filter out web crawlers that serve AI companiesWhen It Comes to Energy Use, AI Agents Could Make Chatbots Look Like Pocket CalculatorsAmazon's ‘Artificial Artificial Intelligence' Is Being Eaten by AIDrivers Trapped for Hours in Hopeless Gridlock as Waymos Brick on Major HolidayGoogle loses final appeal over $4.7 billion EU Android antitrust fineFCC to end Biden-era rule that forces ISPs to list all their feesGetty Images is canceling its $3.7 billion Shutterstock merger due to UK restrictionsFootage Shows Cop Stalking Woman He Met on a TV Set After Surveilling Her With a License Plate ReaderMeta says it will disable the camera on its glasses if you tamper with the recording LEDMeta tests ‘super sensing' AI glasses that can capture every momentHow tech workers are feeling in 2026: a workforce splitting in twoSiloSugarDune: Part Three | Official TrailerAI golem Tilly Norwood is reportedly 'starring' in a feature-length movieLuckyNormalHow to claim a WhatsApp usernameHow to Stop Meta AI From Processing Your Instagram ContentGold Rush (First Contact) by Peter CawdronSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.