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Can open-source AI models really be truly neutral, or are they just another conduit for hidden agendas? Hear how the founder of Nous Research is battling Silicon Valley giants to put ethical, user-controlled AI in everyone's hands. TOpinion | The A.I. Prompt That Could End the World AI videos of dead celebrities are horrifying many of their families (20) Sam Altman on X: "We made ChatGPT pretty restrictive to make sure we were being careful with mental health issues. We realize this made it less useful/enjoyable to many users who had no mental health problems, but given the seriousness of the issue we wanted to get this right. Now that we have" / X The AI water issue is fake California becomes first state to regulate AI companion chatbots | TechCrunch Walmart Announces It Will Sell Products Through ChatGPT's Instant Checkout Protein Powders and Shakes Contain High Levels of Lead AI is changing how we quantify pain Kids who use social media score lower on reading and memory tests, a study shows Social media must warn users of 'profound' health risks under new California law Google will let friends help you recover an account AI content on the net AI writing hasn't overwhelmed the web yet Karpathy tweet Humanity AI Commits $500 Million to Build a People-Centered Future for AI Sal Khan is the new TED You won't believe what degrading practice the pope just condemned Nano Banana is coming to Google Search, NotebookLM and Photos. Paper: Machines in the Crowd? Measuring the Footprint of Machine-Generated Text on Reddit THOUSANDS OF AI AUTHORS ON THE FUTURE OF AI A Twitch streamer gave birth live, with Twitch's CEO in the chat DirecTV will soon bring AI ads to your screensaver Japan wants OpenAI to stop ripping off manga and anime What Is Really Going on With All This Radioactive Shrimp? Inherently funny word Boah, Bahn! A book is being marketed with mayo-scented ink. Jealous? Me? Hosts: Leo Laporte, Jeff Jarvis, and Paris Martineau Guest: Jeffrey Quesnelle Download or subscribe to Intelligent Machines at https://twit.tv/shows/intelligent-machines. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: spaceship.com/twit pantheon.io Melissa.com/twit threatlocker.com/twit
In the span of two weeks, OpenAI launched an app platform with 800 million users, released Agent Kit with visual workflows and custom widgets, and dropped Sora—a social video app that instantly became the #1 and #2 app in the App Store. If you've been following our predictions about the next great distribution shift, this is the moment we've been waiting for. The "open" phase has officially begun. In this episode, Brian Balfour (Founder and CEO of Reforge) is joined by Ravi Mehta (former CPO at Tinder, product leader at Meta and TripAdvisor) and Adam Fishman (former Interim VP Product at Mozilla, previously at Patreon and Lyft) to break down what these launches really mean for product leaders. We discuss why this could be the "uh-oh moment" for Google and Apple, how OpenAI is using memory and context to build their moat, and the specific tactical steps you should be taking right now—before your competitors do. We also dive deep on Sora's surprising product design, why it feels more like Snapchat than TikTok, the dopamine mechanics of AI-generated content, and whether Meta is about to "Stories-ify" the whole thing. Get Your Product Team AI-Native This episode is brought to you by Reforge. Reforge provides the tools and training your team needs to become AI-native: Reforge Insights aggregates your scattered customer feedback into actionable intelligence. Reforge Research runs AI interviews and surveys so you can capture new insights at scale. Reforge Build lets you prototype AI features for your existing product in minutes. Reforge Launch gives you the feature management infrastructure you need for AI products. Key Topics: Why ChatGPT's app platform threatens Google Search and the iPhone home screen The distribution shift playbook and what Phase One means for startups vs. incumbents How to get early access and build on OpenAI's platform before it's too late Sora's design choices, creator-product fit, and the unsustainable economics of AI video Why there's no opting out of this wave—and how to catch it This is the strategically most intense environment we've ever seen. Don't miss this one.
Is your SEO plan really working—or are you just hoping it is? This episode breaks down the 10 biggest red flags that your SEO strategy might be missing the mark and exactly what to do about each one.You'll discover how to identify issues like stagnant traffic, low conversions, outdated content, and missing local visibility—plus simple ways to fix them. From optimizing your Google Business Profile to improving your keyword targeting and refreshing old pages, you'll get a clear action plan to attract more qualified patient leads and rank higher in search.If your website isn't driving new appointments or your SEO results feel stuck, this episode will help you pinpoint what's broken and how to get back on track.Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Robby Stein is VP of Product at Google, where he oversees the core products of Google Search—including the new AI Overviews, AI Mode, search ranking, Google Lens, and more. Previously, he led consumer products at Instagram, where he and his teams built Stories, Reels, Close Friends, and other key features now used by billions.What you'll learn:1. Why Google's AI products are suddenly taking off after years of perceived stagnation2. How AI is expanding Search rather than replacing it, contrary to what many predicted3. The three core product principles that have helped Robby build multiple billion-user products4. Inside Instagram's decision to build its own version of Snapchat Stories5. His mantra of “relentless improvement”6. How Google developed AI Mode from concept to launch in just one year7. Why most teams give up too early on potentially transformative products—Brought to you by:• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny• Jira Product Discovery—Confidence to build the right thing: https://atlassian.com/lenny/?utm_source=lennypodcast&utm_medium=paid-audio&utm_campaign=fy24q1-jpd-imc• Orkes—The enterprise platform for reliable applications and agentic workflows: https://www.orkes.io/—Transcript: https://www.lennysnewsletter.com/p/how-google-built-ai-mode-in-under-a-year—My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/175041217/my-biggest-takeaways-from-this-conversation—Where to find Robby Stein:• X: https://x.com/rmstein• LinkedIn: https://www.linkedin.com/in/robbystein/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Robby Stein(04:46) Google's recent success with AI(06:08) The evolution of Google Search(09:41) AI Mode and its impact(15:30) The rise of AEO(18:50) Building successful AI products(21:31) Embodying relentless improvement(30:10) Lessons from Instagram Stories(35:20) Driving growth in established products(40:08) Balancing optimization and innovation(43:39) The journey of AI Mode: From launch to expansion(48:05) Organizational changes and urgency(49:51) AI Mode vs. competitors(51:35) Core product principles(57:07) Instagram's Close Friends feature(01:03:01) The importance of resources in development(01:06:39) AI corner(01:11:19) Curiosity and learning(01:15:01) Lightning round and final thoughts—Referenced:• Google Gemini: https://gemini.google.com/app• Nano Banana: https://aistudio.google.com/models/gemini-2-5-flash-image• Chat GPT: https://chatgpt.com/• Perplexity: https://www.perplexity.ai/• Google Lens: https://lens.google/• AI Google search: https://www.google.com/ai• Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour (Reforge): https://www.lennysnewsletter.com/p/why-chatgpt-will-be-the-next-big-growth-channel-brian-balfour• Alex Rampell on X: https://x.com/arampell• A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype): https://www.lennysnewsletter.com/p/a-4-step-framework-for-building-delightful-products• Look broader, look closer, think younger: Tony Fadell speaks at TED2015: https://blog.ted.com/look-broader-look-closer-think-younger-tony-fadell-speaks-at-ted2015/• Jobs to Be Done: https://www.christenseninstitute.org/theory/jobs-to-be-done/• The ultimate guide to JTBD | Bob Moesta (co-creator of the framework): https://www.lennysnewsletter.com/p/the-ultimate-guide-to-jtbd-bob-moesta• Rinstagram or Finstagram? The curious duality of the modern Instagram user: https://www.theguardian.com/technology/2016/sep/26/rinstagram-finstagram-instagram-accounts• V03: https://v03ai.com/• Pirate GPT: https://www.kickstarter.com/projects/silentmeditation/pirate-gpt/• The Bear on Hulu: https://www.hulu.com/series/the-bear-05eb6a8e-90ed-4947-8c0b-e6536cbddd5f• Dune on HBO Max: https://www.hbomax.com/movies/dune/e7dc7b3a-a494-4ef1-8107-f4308aa6bbf7• Top Gun: Maverick: https://www.imdb.com/title/tt1745960/• Purple pillows: https://purple.com/pillows• Avocado pillow: https://www.avocadogreenmattress.com/products/green-pillow• Justin Bieber's website: https://www.justinbiebermusic.com/• Scooter Braun's website: https://scooterbraun.com/—Recommended books:• Competing Against Luck: The Story of Innovation and Customer Choice: https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612• The Design of Everyday Things: https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654• Aurora: https://www.amazon.com/Aurora-High-Stakes-Survival-Navigate-Darkness/dp/0062916475• Project Hail Mary: https://www.amazon.com/Project-Hail-Mary-Andy-Weir/dp/0593135202—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com
Every day, billions of searches flow through Google, making it not just the world's most popular search engine, but one of history's most valuable products. Yet for the first time in nearly 30 years, the company's dominance is under threat. Generative artificial intelligence tools like Open AI's ChatGPT and Perplexity are changing how people find information. On the latest episode of the Bold Names podcast, Liz Reid, VP, head of Google Search, speaks to WSJ's Christopher Mims and Tim Higgins about transforming search for the age of AI. After more than two decades inside the company, Reid says that Google has weathered disruption before and believes this moment will expand, not erode, how people explore the web. But can Google Search survive in a world of AI chatbots and answer engines? To watch the video version of this episode, visit our WSJ Podcasts YouTube channel or the video page of WSJ.com. Check Out Past Episodes: Condoleezza Rice on Beating China in the Tech Race: 'Run Hard and Run Fast' The Google-Backed Startup Taking on Elon Musk in Humanoid Robotics Reid Hoffman Says AI Isn't an ‘Arms Race,' but America Needs to Win Why IBM's CEO Thinks His Company Can Crack Quantum Computing Let us know what you think of the show. Email us at BoldNames@wsj.com Sign up for the WSJ's free Technology newsletter. Read Christopher Mims's Keywords column. Read Tim Higgins's column. Learn more about your ad choices. Visit megaphone.fm/adchoices
AI search is fundamentally changing how people find information online, but it's also creating a Wild West of spam, manipulation, and brand impersonation. SEO expert Mark Williams-Cook joins us to discuss why he calls AI a "leaky bucket," how expired domains are gaming LLMs, and what the death of the link graph means for the future of search. We'll explore practical strategies for making your site visible to AI, the risks brands face from AI phishing, and whether SEO is truly dead or just evolving. Perfect for anyone who owns a website or runs a business.Subscribe to The Neuron newsletter: https://theneuron.aiGuest: Mark Williams-Cook - Director at Candour, Founder of AlsoAskedFind Mark on LinkedIn: https://www.linkedin.com/in/markseo Search with Candour podcast: https://withcandour.co.uk/podcast
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Is your clinic's website homepage truly working for you—or is it driving potential patients away? Your clinic's homepage is more than just a digital front door; it's the first impression that can make or break patient trust. In this episode, we're diving deep into the must-have elements and strategic tweaks that will turn casual website visitors into loyal patients.Discover the secret formula behind irresistible homepages, from mastering color psychology to creating seamless navigation that leads visitors exactly where they need to go. We'll show you how a few simple changes—like a well-placed call-to-action—can skyrocket your patient inquiries.Plus, we'll walk you through the mobile essentials your site needs to stay competitive in today's fast-paced, mobile-first world.Tune in to learn:The key questions to ask yourself to audit your homepage's effectivenessHow to gauge your homepage's performance and make data-driven improvementsThe essential homepage elements that keep visitors engagedHow to craft a menu that guides your patients effortlesslyProven tips to make your calls-to-action stand outHow to use testimonials to build credibility and trustExpert tips for keeping visitors on your site longerAnd so much more! Don't miss this blueprint for transforming your clinic's homepage into a patient-converting machine.Episode webpage - https://propelyourcompany.com/clinic-homepage/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Publishers face mounting pressure as AI disrupts traditional traffic sources. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest independent ad management firm helps publishers navigate programmatic complexity and declining search visibility. She discusses implementing crawler blocking technology through Cloudflare, developing diversified traffic acquisition strategies beyond Google Search dependency, and creating network-scale negotiating power with AI companies for content licensing deals.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Before you pitch a single journalist or apply for a feature, make sure your business is listed on Google.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Publishers face mounting pressure as AI disrupts traditional traffic sources. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest independent ad management firm helps publishers navigate programmatic complexity and declining search visibility. She discusses implementing crawler blocking technology through Cloudflare, developing diversified traffic acquisition strategies beyond Google Search dependency, and creating network-scale negotiating power with AI companies for content licensing deals.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SEO is one of the most powerful ways to attract new patients to your clinic—but here's the big question: should you handle it yourself or hire experts to do it for you?In this episode, we dive deep into the debate between DIY SEO vs. working with professionals, breaking down the pros, cons, and even a middle-ground option that gives you expert guidance without the overwhelm.You'll learn:Why SEO is essential for clinics that want to be found on Google, Google Maps, and even AI-driven searchesThe biggest advantages (and hidden pitfalls) of going the DIY SEO routeWhen it makes sense to call in SEO experts to save you time, stress, and costly mistakesHow hybrid options—like toolkits and “done with you” programs—help you stay hands-on with the right roadmapA clear decision framework to figure out which path is best for your clinic's time, budget, and goalsIf you've ever wondered whether you're better off rolling up your sleeves or passing the SEO work to someone else, this episode will give you the clarity you need to make the smartest choice for your clinic.Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area.Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments.The big question is—how do you make your clinic show up in those results?Let's break it down.
Google's suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue.Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic's profile accurate and patient-ready.Episode webpage, blog & show notes: https://propelyourcompany.com/navigating-googles-suggested-changes-to-your-business-profile/Other resources: Google Business Profile Guide: Boost Your Clinic's Local SEOBoost Your Google Business Profile: 5 Advanced StrategiesFree Workshop + BONUS -- How to Dominate the 1st Page of Google and Get More New PatientsThe Ready. Set. Rank! Complete SEO Toolkit for ClinicsReady. Set. Rank! AcceleratorBook a Discovery CallSend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
What drives real product growth—launching new features, or helping existing ones land? In this episode of The Effortless Podcast, Dheeraj Pandey and Amit Prakash sit down with Ken Rudin, former Head of Growth at Google, Facebook, Zynga, and ThoughtSpot, to unpack 15 years of lessons at the intersection of analytics and product.Ken shares the story of how a simple nudge doubled Google Search engagement, why retention curves are the truest measure of product–market fit, and how startups should think about growth before and after finding PMF. Along the way, he introduces frameworks like ARIA (Analyze, Reduce, Introduce, Assist) and MUD (Meaningful, Unique, Defensible) to help founders systematize growth instead of chasing hacks.From cross-selling in corner-store SaaS to the surprising power of changing a Google Ads hyphen into a vertical bar, this conversation shows why growth is less about tricks and more about rigorous, creative experimentation.Key Topics & Timestamps00:00 – Introduction: Ken's career journey across Zynga, Facebook, Google, and ThoughtSpot02:00 – The Google “Sports Scores” story: Nudges that doubled engagement08:00 – Launches vs. Landings: Why most features stall without growth focus15:00 – When to invest in growth: Signals post-PMF and small-team leverage22:00 – Corner-store SaaS case study: Cross-sell, pricing insights, and awareness gaps27:00 – Counterintuitive nudges: Google Ads and the “– vs. |” experiment32:00 – Growth as a scientific process: Hypotheses, experiments, and iteration35:00 – Retention curves as PMF: Engagement as the strongest proxy43:00 – Common traps: Acquisition obsession and vanity metrics55:00 – Differentiation with MUD: Meaningful, Unique, Defensible advantages01:03:00 – The ARIA framework: Analyze, Reduce, Introduce, Assist01:10:00 – Fun Q&A: TED Talks, awkwardness, posture, and Peter GabrielGuest:Ken Rudin – Growth and analytics leader with senior roles at Google, Facebook, Zynga, and ThoughtSpot. Advisor to startups on scaling growth and building data-driven teams.Hosts:Amit Prakash – Co-founder and CTO at ThoughtSpot, former engineer at Google AdSense and Microsoft Bing.Follow the Host and Guest:Amit PrakashLinkedIn – https://www.linkedin.com/in/amit-prakash-50719a2/Twitter/X – https://x.com/amitp42Ken RudinLinkedIn – https://www.linkedin.com/in/kenrudin/Share Your ThoughtsHave questions, comments, or ideas for future episodes? Email us at EffortlessPodcastHQ@gmail.comDon't forget to Like, Comment, and Subscribe for more conversations at the intersection of growth, analytics, and innovation.
This is a recap of the top 10 posts on Hacker News on September 24, 2025. This podcast was generated by wondercraft.ai (00:30): Yt-dlp: Upcoming new requirements for YouTube downloadsOriginal post: https://news.ycombinator.com/item?id=45358980&utm_source=wondercraft_ai(01:51): That Secret Service SIM farm story is bogusOriginal post: https://news.ycombinator.com/item?id=45357693&utm_source=wondercraft_ai(03:13): Terence Tao: The role of small organizations in society has shrunk significantlyOriginal post: https://news.ycombinator.com/item?id=45362697&utm_source=wondercraft_ai(04:34): Just let me select textOriginal post: https://news.ycombinator.com/item?id=45360475&utm_source=wondercraft_ai(05:56): Everything that's wrong with Google Search in one imageOriginal post: https://news.ycombinator.com/item?id=45366566&utm_source=wondercraft_ai(07:17): US airlines are pushing to remove protections for passengers and add more feesOriginal post: https://news.ycombinator.com/item?id=45359378&utm_source=wondercraft_ai(08:39): Baldur's Gate 3 Steam Deck – Native VersionOriginal post: https://news.ycombinator.com/item?id=45354644&utm_source=wondercraft_ai(10:00): EU age verification app not planning desktop supportOriginal post: https://news.ycombinator.com/item?id=45359074&utm_source=wondercraft_ai(11:22): Huntington's disease treated for first timeOriginal post: https://news.ycombinator.com/item?id=45358940&utm_source=wondercraft_ai(12:43): My game's server is blocked in Spain whenever there's a football match onOriginal post: https://news.ycombinator.com/item?id=45358433&utm_source=wondercraft_aiThis is a third-party project, independent from HN and YC. Text and audio generated using AI, by wondercraft.ai. Create your own studio quality podcast with text as the only input in seconds at app.wondercraft.ai. Issues or feedback? We'd love to hear from you: team@wondercraft.ai
What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we've got some tips to help make it happen, and it's a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and every year will be set up for success. If you have a clinic ready to thrive, don't miss out. Tune in to this episode of The Clinic Marketing Podcast, where we share 10 proven tips to elevate your marketing game as we close out the year.Episode Webpage: https://propelyourcompany.com/10-clinic-marketing-tips-for-q4/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Vitalik Buterin just declared DeFi as Ethereum's “killer app.” In his new post, he compares it to Google Search, the dependable core business that powers everything else. Ryan and David break down why Vitalik believes DeFi has finally earned this title, how it survived the volatility of the last cycle, and what it means for ETH as collateral, culture, and revenue. They cover the Google analogy, the risks DeFi has outgrown, and why this moment could define Ethereum's future. ------
Reddit has major SEO power, and you should definitely be using it for your firm! But, dear lawyers, for good karma, avoid megaspammer agencies who attach your name to every annoying post. It's a bad look. ----- The industry is moving heavily toward Reddit because of AIOs, boosts in search, etc., but how do you use it effectively? Conrad and Gyi talk through the tenets of Reddit Karma to help you build your Reddit reputation. They demystify the Reddit community's engagement style, the upvote/downvote system, and more, to help you understand the platform's potential for marketing your law firm. Later, the guys share their favorite tactical tips for optimizing Reddit as a tool in your marketing mix. And, be sure to look us up, too: r/LHLM The News: Suing for “business model theft”—who will win? Anyone? Two High-Profile Personal Injury Law Firms Sue… Each Other Cringey lawyer behavior in the extreme: Prosecutor SHOCKED That Being A Lawyer Does Not Stop Cops From Arresting Her In Embarrassing Viral Video Smith.ai launched an AI receptionist service. Might be worth a look, folks. Always something… Google Search rank and position tracking is a mess right now. From Joe Giovannoli: CMOs didn't sign up to be the CTO. Mentioned: Reddit Is Said to Sign AI Content Licensing Deal Ahead of IPO - Bloomberg Suggested LHLM Episodes: How To Do Social Media Marketing the Right Way Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
Brian Walshe's CHILLING Google Search History Revealed (Full List) A killer's smartest tool is also his biggest liability: the internet. In this stunning final segment, the Hidden Killers team reveals the most damning evidence against Brian Walshe—his own Google search history. In the hours and days after murdering his wife Ana, Brian used their son's iPad to meticulously research how to cover his tracks. The hosts read the horrifying, timeline-stamped list of his queries, including: "how long before a body starts to smell," "hacksaw best tool to dismember," and the bizarrely chilling, "can baking soda make a body smell good?" This digital footprint created an undeniable roadmap of his actions, leading directly to his shopping trip at Home Depot for tarps, a saw, and cleaning supplies. The discussion also uncovers a shocking crossover with another high-profile Massachusetts case: the lead detective initially assigned to the Walshe murder was none other than Michael Proctor, the controversial investigator from the Karen Read trial. We explain how Walshe's defense team tried to leverage the Proctor scandal to get crucial evidence dismissed, a move that could have jeopardized the entire case. This is a fascinating look at how modern technology can both build an airtight case and how legal gymnastics can threaten to tear it all down. Hashtags: #BrianWalshe #GoogleHistory #DigitalFootprint #Evidence #MurderInvestigation #TrueCrimePodcast #AnaWalshe #HiddenKillers #MichaelProctor #KarenRead Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872
Hidden Killers With Tony Brueski | True Crime News & Commentary
Brian Walshe's CHILLING Google Search History Revealed (Full List) A killer's smartest tool is also his biggest liability: the internet. In this stunning final segment, the Hidden Killers team reveals the most damning evidence against Brian Walshe—his own Google search history. In the hours and days after murdering his wife Ana, Brian used their son's iPad to meticulously research how to cover his tracks. The hosts read the horrifying, timeline-stamped list of his queries, including: "how long before a body starts to smell," "hacksaw best tool to dismember," and the bizarrely chilling, "can baking soda make a body smell good?" This digital footprint created an undeniable roadmap of his actions, leading directly to his shopping trip at Home Depot for tarps, a saw, and cleaning supplies. The discussion also uncovers a shocking crossover with another high-profile Massachusetts case: the lead detective initially assigned to the Walshe murder was none other than Michael Proctor, the controversial investigator from the Karen Read trial. We explain how Walshe's defense team tried to leverage the Proctor scandal to get crucial evidence dismissed, a move that could have jeopardized the entire case. This is a fascinating look at how modern technology can both build an airtight case and how legal gymnastics can threaten to tear it all down. Hashtags: #BrianWalshe #GoogleHistory #DigitalFootprint #Evidence #MurderInvestigation #TrueCrimePodcast #AnaWalshe #HiddenKillers #MichaelProctor #KarenRead Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872
Brian Walshe's CHILLING Google Search History Revealed (Full List) A killer's smartest tool is also his biggest liability: the internet. In this stunning final segment, the Hidden Killers team reveals the most damning evidence against Brian Walshe—his own Google search history. In the hours and days after murdering his wife Ana, Brian used their son's iPad to meticulously research how to cover his tracks. The hosts read the horrifying, timeline-stamped list of his queries, including: "how long before a body starts to smell," "hacksaw best tool to dismember," and the bizarrely chilling, "can baking soda make a body smell good?" This digital footprint created an undeniable roadmap of his actions, leading directly to his shopping trip at Home Depot for tarps, a saw, and cleaning supplies. The discussion also uncovers a shocking crossover with another high-profile Massachusetts case: the lead detective initially assigned to the Walshe murder was none other than Michael Proctor, the controversial investigator from the Karen Read trial. We explain how Walshe's defense team tried to leverage the Proctor scandal to get crucial evidence dismissed, a move that could have jeopardized the entire case. This is a fascinating look at how modern technology can both build an airtight case and how legal gymnastics can threaten to tear it all down. Hashtags: #BrianWalshe #GoogleHistory #DigitalFootprint #Evidence #MurderInvestigation #TrueCrimePodcast #AnaWalshe #HiddenKillers #MichaelProctor #KarenRead Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872
This week on Marketing O'Clock: Third-party Google Search tracking tools break after Google's changes, Google Discover adds a follow button & boosts creator content, and Chrome gets reimagined with AI.Visit us at - https://marketingoclock.com/
Get ahead of the curve before Q4 begins. This episode reveals how to create a powerful SEO plan that boosts visibility, attracts new patients, and prepares your clinic for a strong finish to the year and a successful start to 2026. Episode webpage, blog & show notes: https://propelyourcompany.com/q4-seo-plan/
Once praised for its simplicity and speed, Google search is now facing criticism for excessive advertising and frustrating search results. Today, 404 Media co-founder Emmanuel Maiberg, on what's gone wrong with Google search, how it impacts everyday users, and what this means for the future of one of the internet's most essential tools.Featured: Emanuel Maiberg, 404 Media co-founder
Would you let AI control your lights, music, and bedtime stories?Do you think tools like DeepMind Genie 3 could reshape gaming and education?Would you trust an AI to plan your weekend or book your restaurant reservations?Which of Google's new AI features excites you the most?What's your verdict on Pixel 10—smartest phone ever, or just more hype?Would you trust AI-generated financial analysis with your investments?Hey there, tech enthusiasts!
In this episode of The Clinic Marketing Podcast, we're tackling the five most common Google Business Profile mistakes that keep clinics hidden from potential patients—and showing you exactly how to fix them. You'll get quick, actionable tips to improve visibility in nearby searches, attract more patients, and stay ahead of the competition—no fluff, just results. Tune in now! Episode webpage & shownotes: https://propelyourcompany.com/google-business-profile-mistakes/Ready to dive deeper?Download our free guide and checklist, or book a comprehensive Google Business Profile audit. Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
This week, Brian & Alexandr dive into:
Google's VP of Search, Robby Stein, joins us for an in-depth look at the future of search.Having first joined Google in 2007, Stein has since led teams at Instagram and Artifact, co-founded Yahoo-acquired startup Stamped, and returned last year to oversee Google Search. He's now driving the company's generative AI products, designed to help people “search effortlessly.”This week, Google expanded its AI-powered search tools into more languages — including Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese.And back in July, it rolled out AI Mode in the UK, offering conversational answers instead of the traditional list of links.We ask:How are Google's latest AI updates changing search?Why launch now, and how long have these developments been in the works?What are the most popular searches right now — and how detailed can results get?What does the future of search look like?How can website owners and publishers adapt to this new model?Why was it so important to add more languages?And how accurate — and safe — is AI Mode really? Hosted on Acast. See acast.com/privacy for more information.
Google Search still holds about 90% of global search volume as of mid‑2025, but change is underway as more users begin turning to AI. AI search is rewriting the rules of discovery, and PR needs to adapt. With ChatGPT, Gemini, and Perplexity each scraping different corners of the web, the old focus on big-name publications is no longer enough. The most influential sources may now be niche review sites, specialized forums, or content hubs you have never pitched. Knowing what each Large Language Model (LLM) values and how to optimize for it, is becoming a core PR skill.In this episode, we explore how Answer Engine Optimization (AEO) is reshaping PR. From the rise of “dual websites” for humans and bots to the ethical tensions between LLMs and media outlets, we discuss how PR teams can rethink targeting, adapt content, and position clients for visibility in an AI‑first world. Listen For5:49 Dual Websites: One for Humans, One for Machines8:39 LLMs as New Media Channels11:38 What AI Tools Scrape (and Why It Matters)14:45 Can Bots Get Past Paywalls? The Legal and Ethical Minefield17:01 Answer to Last Episode's Question From Heather Blundell Guest: Jackson Wightman, Founder Proper PropagandaWebsite | Email | LinkedIn Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
If your clinic isn't showing up on Google, you're handing patients and revenue to competitors. In this episode, you'll hear why ignoring SEO costs more than you think and how optimizing your online presence drives real growth.You'll discover:Why SEO matters for clinicsThe impact of skipping or pausing your SEO effortsHow to boost visibility, attract qualified patients, and increase revenueA simple way to calculate how much money you may be leaving on the tableWhether you're curious about SEO or ready to turn website traffic into foot traffic, this episode gives you clear, actionable steps to grow your clinic sustainably.Episode guide, blog post & show notes: https://propelyourcompany.com/hidden-price-of-ignoring-seo/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
What's the Best Effective SEO Strategy for Beginners? Marketing Essentials with Favour Obasi-Ike (Glossary)| Get exclusive SEO newsletters in your inbox.This discussion offers an in-depth exploration of Search Engine Optimization (SEO) strategies, primarily for beginners and small business owners emphasizing the importance of audience targeting, answering user questions, and consistent content creation (such as blogs and podcasts) to improve online visibility.Key technical SEO aspects are highlighted, including securing a website with HTTPS, creating and submitting a sitemap (XML file) for search engine readability, and focusing on long-tail keywords for better conversion rates. The conversation also touches on the effective use of various platforms like Clubhouse, Google Analytics, and Google Search Console for data intelligence and content distribution, ultimately aiming to protect, earn, and scale a business's online presence.Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs1. What is the fundamental principle of effective SEO for beginners?The best SEO strategy for beginners starts with understanding and targeting your audience by asking questions. SEO is fundamentally about providing answers to the questions people are asking. This approach not only helps you create relevant content but also aligns your efforts with how search engines (like Google, ChatGPT, Pinterest, YouTube, and Amazon) operate. By consistently answering these questions, you build authority and credibility, which are crucial for visibility and growth. Tools like Answerthepublic.com, Answerocrates.com, SparkToro.com, and Ubersuggest.com can help you identify these questions and understand audience intent.2. Why is audience understanding crucial for SEO and content creation?Understanding your audience is paramount because it allows you to create content that directly addresses their needs and queries. When you create content with the user's questions in mind, you're not just optimizing for algorithms; you're building a connection with your potential audience. This "three-way connection" between you, your audience, and the algorithm ensures that your content resonates with those actively searching for solutions. It helps bypass the algorithm by matching user intent with your offerings, leading to higher engagement and a stronger brand.3. What are the essential technical SEO elements for a beginner's website?For a beginner, ensuring strong technical SEO involves several fundamental steps:HTTPS Security Connection (SSL): Always secure your website with an HTTPS connection. This creates a privacy area for users, builds trust (indicated by a padlock in the browser), and is a crucial ranking factor for search engines. Websites without this are often flagged as "not secure," leading to immediate user abandonment.Sitemap (XML File): A sitemap is like a brain or a map for your website, allowing algorithms to read and understand its structure and content. While humans read HTML (hypertext markup language), algorithms read XML (expandable markup language). Platforms like WordPress (with plugins like Yoast, RankMath), Squarespace, Shopify, and Wix automatically generate sitemaps, but they must be connected to tools like Google Search Console and Google Analytics to be fully activated and effective.No Broken or Duplicated Links: Regularly check for and fix broken links and avoid duplicating content, as these issues can confuse search engines and negatively impact your ranking.4. How important are blogs and consistent content creation for SEO?Blogs (or articles, sources) are essential because they tell the world you have something valuable to say. Websites like Wikipedia, Reddit, Shopify, and Canva all leverage blogs to provide information. A consistent blogging strategy feeds your website with good, indexable information that can be submitted to various search engines (Google, Yahoo, Microsoft) and AI platforms (ChatGPT). This consistency helps you earn credibility, which in turn leads to broader distribution across different platforms, strengthening your online presence. For new businesses, publishing content 1-2 times a week can show significant results within 3-6 months.Glossary of Episode Key Terms: SEO for BeginnersAAlgorithm: A set of rules or instructions that a search engine uses to rank websites and determine the relevance of content to a user's query.AnswerThePublic.com / Answerocrates.com/ SparkToro.com / Ubersuggest.com: Website tools used for keyword research and understanding audience questions and interests.Article: A piece of written content on a website, essential for SEO and establishing expertise.Audience Targeting/Marketing: Focusing marketing efforts on a specific group of consumers who are most likely to be interested in a product or service.Access Links: See Backlinks.BBacklinks/Referral Links/Access Links/Image Links: Different types of links pointing back to a website, which are crucial for SEO authority.Binary Code: A computer language that uses only two symbols, typically 0 and 1, to represent information.Blog: A section of a website featuring regularly updated written content.Bootstrapping: Starting a business with little or no outside capital, relying on personal finances or operating revenues.Bottom of Funnel: The stage in the customer journey where users are ready to convert; content here targets these users.Broken Links: Hyperlinks that point to non-existent or moved pages, negatively affecting user experience and SEO.CChatGPT/Perplexity/Pinterest/YouTube/Amazon: Examples of platforms where users search for information, and SEO strategies can be applied to increase visibility.Clubhouse Plus: A paid feature on the Clubhouse app, offering tools to enhance user experience and business growth.Content Distribution: The process of publishing and promoting content across various platforms and channels.Content Reproduction/Publish/Distribute: The process of creating, making available, and spreading content across various channels.Conversion Opportunities/Lifts/Engagement: Metrics indicating how often users take a desired action (e.g., signing up, purchasing), how much those actions increase, and how users interact with content.Credibility: The quality of being trusted and believed in, built through consistent and valuable content.DData Intelligence/Market Intelligence: Gathering and analyzing information to understand market trends, customer behavior, and competitive landscapes.Duplicated Links: Multiple links pointing to the same content, which can confuse search engines and dilute link equity.FFAQs (Frequently Asked Questions): A section of a website that provides answers to common customer questions, useful for both users and algorithms.GGoogle Analytics: A free web analytics service that tracks and reports website traffic, providing insights into user behavior.Google Business Profile (formerly Google My Business): A free tool from Google that helps businesses manage their online presence across Google, including Search and Maps.Google Developers: A platform for developers to learn about and use Google technologies.Google Search Central (formerly Google Webmasters): A resource provided by Google for website owners to improve their site's visibility in Google Search.Google Search Console: A free web service by Google that helps website owners monitor their site's performance in Google Search results and troubleshoot issues.HHigh Volume Searches: Refers to keywords that are searched for a large number of times by users.HTML (HyperText Markup Language): The standard markup language for documents designed to be displayed in a web browser, forming the readable text and links on a webpage.HTTPS (Hypertext Transfer Protocol Secure): A secure version of HTTP, the protocol over which data is sent between your browser and the website. Indicated by a padlock icon in the browser.IIndexable Content: Content that search engines can discover, read, and add to their index.International Business: A classification of a business based on its geographic operational scope being global.KKeyword Research: The process of finding and analyzing actual search terms that people use to find information.Keywords (for LinkedIn Newsletter): Important words or phrases in the title that help the newsletter rank in search results.LLLM Refs: A platform mentioned for AI-related search insights, particularly with Search Console and analytics.Local Business: A classification of a business based on its geographic operational scope being a specific town or city.Long-tail Keywords: Specific, longer keyword phrases that typically have lower search volume but higher conversion rates.Low Volume Searches: Refers to keywords that are searched for a small number of times by users.MMeta Tag/Meta Data: Hidden elements in a webpage's HTML that provide search engines with information about the page.Metadata (for video): Information about a video file, such as title, description, tags, and timestamps, that helps search engines understand and rank it.Mindset/Toolset/Skillset: Three crucial "sets" for business success, emphasizing mental approach, available resources, and learned abilities.Mobile-first Design: Designing websites primarily for mobile devices, given that a large percentage of web traffic comes from smartphones and tablets.MP4 File Name Convention: The naming structure of a video file, which can impact its discoverability if not optimized with keywords.NNational Business: A classification of a business based on its geographic operational scope being an entire country.PPixels (Meta, Pinterest, Google, TikTok): Small pieces of code placed on a website to track user behavior, conversions, and build audience lists for advertising.Podcast Distribution: The process of making a podcast available on various platforms (Apple, Spotify, iHeart, Pandora).Post-purchase: Refers to the stage of a customer's journey after they have made a purchase.Pre-purchase: Refers to the stage of a customer's journey before they make a purchase, influencing the type of content they seek.Protect, Earn, Scale (PES): A three-piece business model emphasizing security, credibility, and growth.QQuota on Google: A limit on the number of links (e.g., 10 per 24 hours) that can be submitted to Google for indexing.RRegional Business: A classification of a business based on its geographic operational scope being a specific area or state.Rookie Mistake: A common error made by beginners.RSS (Really Simple Syndication): A web feed format used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.SSEO (Search Engine Optimization): The process of optimizing a website to rank higher in search engine results, thereby increasing organic (unpaid) traffic.Sitemap (XML file): A file where you provide information about the pages, videos, and other files on your site. Search engines read this file to crawl your site more efficiently.Source: The origin of information or content.SSL (Secure Sockets Layer): A standard security technology for establishing an encrypted link between a web server and a browser, ensuring data remains private. (Often referred to interchangeably with HTTPS).TTechnical SEO: Optimizing the technical aspects of a website (e.g., speed, mobile-friendliness, crawlability) to improve its search engine rankings.Top of Funnel: The stage in the customer journey where content aims for broad awareness.Topical Pillars/Clusters: A content strategy where a broad "pillar" topic is supported by multiple "cluster" content pieces that delve into specific subtopics.UURL (Uniform Resource Locator): The address of a resource on the internet, such as a webpage.UTM Parameters (Urchin Tracking Module): Tags added to a URL to track the effectiveness of online marketing campaigns.WWeb Page: A single document on the internet, typically in HTML format.Web Link: The address (URL) that points to a specific web page or resource.Website: A collection of interconnected web pages under a single domain name.XXML (eXtensible Markup Language): A markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable, commonly used for sitemaps.YYoast/RankMath/All-in-One SEO: Popular WordPress plugins that assist with SEO tasks, including sitemap generation.Digital Marketing SEO Resources:>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY PodcastBrands We Love and SupportDiscover Vegan-based Luxury Experiences | Loving Me Beauty Beauty ProductsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of The Ross Simmonds Show, Ross breaks down how artificial intelligence is fundamentally changing the way consumers discover, evaluate, and choose products or services. Traditional SEO strategies and marketing funnels are no longer as effective in a world where AI platforms like ChatGPT, Claude, Gemini, and TikTok summaries serve as the first touchpoint for buyers. Ross not only highlights these seismic shifts but also provides a concrete blueprint for brands looking to thrive in an AI-influenced world: show up where the machines are listening, create confident content, and double down on what only humans can do—empathize and build trust. Key Takeaways and Insights: 1. AI Has Become the New Middleman - AI is now the layer between businesses and buyers—not your website, blog, or email campaign anymore. - Platforms like Google Search are now serving AI-generated answers directly in the SERPs. Users no longer need to click through to content. 2. The Rise of AI-Powered Discovery - Tools like ChatGPT, Claude, and Gemini are replacing traditional search. - Platforms like Reddit and TikTok are leveraging AI to deliver research-based answers and recommendations. 3. AI Discovery vs. Traditional SEO - Search is now decentralized—starting on TikTok, Reddit, Instagram, and AI tools. - “GEO” (Generative Experience Optimization) is not just another flavor of SEO—it's a new paradigm. 4. Evaluation Before Interaction - Buyers are arriving at demos already informed via AI comparisons and analysis. - Trust has already been formed—or lost—before your team speaks to the buyer. 5. AI's Interpretation of Trust - AI evaluates trust by looking at author credibility, citations, platform presence and content quality. - Influencing LLMs (Large Language Models) is now as important as influencing people. 6. Actionable Solutions - Solution #1: Shift Your Mindset - Solution #2: Build Authoritative Content Moats - Solution #3: Align for the Pre-Sales Journey 7. The Ultimate Competitive Edge: Being Human - AI can't replicate human empathy, intuition, or emotional intelligence. - Your ability to build trust in 1:1 conversations and real-world engagement is your moat. Resources & Tools:
NEW On-demand webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.Save your spot >> propelyourcompany.com/learnIn this 1-Hour SEO Planning Session, you'll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!SEO (Search Engine Optimization) is constantly evolving, but with the right tools, you can stay ahead of the curve.Join our webinar for a comprehensive strategy to boost your visibility on Google Search, Google Maps, and AI-driven searches, without spending a dime on ads.
If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead. Episode Webpage & Show Notes: https://propelyourcompany.com/seo-for-chiropractors-what-works/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
We've got more delectable nibbles of knowledge to whet your appetite for the LHLM Summit! And, Conrad's got a Clio/Scorpion conspiracy theory you definitely don't want to miss. ----- This is pure speculation on Conrad's part… but what's the real play behind the Scorpion and Clio union? Could there be more to this “sole preferred partnership” than they're letting on? No spoilers here, folks. Listen in for the intrigue! Later, more mouthwatering morsels from your upcoming LHLM Summit speakers! Gyi and Conrad offer their commentary on some great advice pertaining to LinkedIn engagement, newsletters, client experience, local influencers, and so much more. The News: Gyi was at 8am Kaleidoscope, the inaugural customer conference following their rebrand. And, catch the guys here, there, and everywhere at a bunch of upcoming conferences—especially this really cool one called the Lunch Hour Legal Marketing Summit. We hear it's gonna be a good time. Two great legal leaders, Brett Trembly and Ryan McKeen, have partnered to launch Virtual Case Managers! Googly googs dodged a bullet: Google avoids breakup, but has to give up exclusive search deals in antitrust trial. Hmm… Did Google's share of general search really fall from 73% in Feb to 66.9% in August? – ChatGPT, AI tools gain traction as Google Search slips: Survey Reddit is on the rise, folks. What's your strategy? Mentioned: Gee, thanks, Jonathan Hawkins! Suggested LHLM Episodes: What's in a Brand? Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
SEO Secrets: Why Do Search Engines Rank Webpages Higher Than Others? with Favour Obasi-Ike) | Get exclusive SEO newsletters in your inbox.This discussion focuses on web page ranking and SEO strategies, particularly in the context of evolving search algorithms and AI. Favour highlighted the importance of domain authority and page authority, emphasizing that content needs to be contextual, comprehensive, and in multimedia formats to rank effectively. They discuss practical tools like Google Search Console and SEOGets for analyzing website data and improving rankings. Additionally, the conversation touches on the accelerated pace of content indexing due to social media and podcasts, suggesting that unique analysis and experience, especially through quotes and diverse content clusters, are crucial differentiators in a world saturated with AI-generated content.Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs on Elevating Web Page Ranking in the AI Era1. Why do some web pages rank highly on search engines while others don't?Web pages rank differently due to various factors that influence their visibility to search engine algorithms and users. Key reasons for higher rankings include strong domain authority, relevant and contextual content, the use of multimedia formats, and addressing user queries effectively. Conversely, pages may not rank well if their content is outdated, contains error messages or broken links, lacks credibility, or fails to provide the type of information users are actively seeking. Essentially, a page's ability to rank is a reflection of its usefulness, credibility, and technical optimization in the eyes of search engines.2. What is "domain authority" and why is it important for web page ranking?Domain authority refers to the credibility and trustworthiness of your entire website in the eyes of search engines. It's often represented by a score from 0 to 100, with a higher score indicating greater authority. A strong domain authority is crucial because it signals to search algorithms that your website is a reliable source of information. This trust is built through the credibility of your content and its context. A website with high domain authority can help its individual web pages rank more easily, even if a new page is just published, because the overarching trust established with Google (and other search engines) extends to all its content. Tools like Ahrefs can be used to check your website's domain authority.3. How do content pillars and content clusters contribute to a webpage's ranking?Content pillars and content clusters are strategic approaches to organizing your website's content to improve ranking. Content pillars are broad, foundational topics central to your business or niche. Content clusters are groups of related, more specific articles or pages that link back to a central pillar page. This structure creates a "roadmap" for both users and search engines, demonstrating a comprehensive understanding of a topic. By providing detailed, interconnected content around specific themes, you establish your website as an authoritative resource, allowing people to find you based on various related search queries, thus boosting your overall search visibility.4. How can multimedia and different content formats improve web page rankings?Incorporating multimedia and diverse content formats significantly enhances a web page's ranking potential. While basic text is important, pages that include elements like embedded YouTube videos, infographics, FAQs, pricing lists, and even quotes, offer a richer user experience. Videos, for example, generate captions (text within text), and podcasts can be transcribed, effectively creating "text to the power of three" (text, audio, video all contributing to textual content). This multi-format approach provides more context and content for algorithms to parse, caters to different learning preferences, and increases user engagement, signaling to search engines that the page is valuable and comprehensive.5. What role do search engines like Google Search Console play in optimizing web pages for ranking?Google Search Console (GSC) is a free and essential tool for website owners to monitor their site's performance in Google Search. It acts as the "internet service provider" for your website within Google's database. GSC provides valuable data on how users find your site, which queries they use, and how your pages are performing. By tracking queries, impressions, and clicks, you can identify what information people are seeking and then strategically create or refine content to address those needs. Submitting your sitemap and regularly checking GSC allows you to ensure your content is indexed, track its performance, and make informed decisions to improve rankings. Other search engines like Bing and Yandex also offer similar tools.6. How can an individual's unique analysis and experience differentiate their content in an AI-driven world?In an era where AI can rapidly generate vast amounts of content, unique analysis and personal experience have become paramount differentiators. While AI can produce factual information, it often lacks the nuanced insights, personal anecdotes, and real-world expertise that a human can provide. For instance, when discussing a topic like cooking eggs, an AI might list recipes, but a human can share their experience with different pan types or specific techniques that yield better results. Injecting your personal perspective, insights, and expert opinions into your content creates a level of authenticity and depth that generic, AI-generated content cannot replicate, making your pages more valuable and trustworthy to both users and search algorithms.7. What are some actionable strategies for improving web page rankings quickly today?The landscape of SEO has evolved, allowing for quicker ranking compared to a decade ago. Here are some actionable strategies:Utilize Google Search Console (GSC): Install GSC, analyze query and page data (potentially with tools like SEO Gets), and use AI to help create prompts for analyzing this data to build better web pages.Leverage Domain Authority: If you have a powerful website, new or revised content can rank faster due to Google's existing trust. Press releases can also help promote important content as news is a strong signal to search engines.Content Context & Clusters: Focus on creating contextual content around specific topics, using content pillars and clusters to cover subjects comprehensively.Multimedia Integration: Embed videos, infographics, and other visual or audio elements. Ensure these elements have accompanying text (captions, transcriptions).Answer User Queries (The 5 W's and 1 H): Create content that directly answers common questions people are asking, using the "who, what, when, where, why, and how" framework in your articles and URLs.Create "Tools" Content: Articles or pages about "tools" (free or paid) often attract significant traffic because users are actively seeking solutions.Consistency and Recurrence: Regularly update and create content, and don't be afraid to revisit and expand on successful topics over time.8. How has AI impacted the way web pages rank, and what does it mean for content creators?AI has significantly altered the ranking landscape. While traditional search engines (Google, Bing) remain crucial, AI search (like ChatGPT or Google Gemini) now plays a role in how information is discovered. For content creators, this means adapting to a system where "ranking" on AI might be more accurately described as "earning impressions" or "citations." AI models scrape data from existing online sources, so content that already ranks well on traditional search engines is more likely to be cited by AI.This emphasizes the importance of:Traditional SEO Foundations: Continue to optimize for Google and other search engines, as they remain the primary data source for many AI models.Clarity and Intent: Create content that directly answers user questions in a clear, structured manner, as AI prioritizes direct answers.Attribution and Sourcing: Ensure your content is authoritative and properly attributed, so AI tools can confidently cite your work.Podcasts as a Ranking Tool: Podcasts, with their associated show notes and transcripts, are becoming a powerful way to rank quickly on both traditional and AI-driven searches, as they offer rich, contextual audio and text.Digital Marketing SEO Resources:>> Read SEO Articles>> Subscribe to the We Don't PLAY PodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
One year ago, U.S. District Court Judge Amit P. Mehta held that “Google is a monopolist and has acted as one to maintain its monopoly”, and, in doing so, violated Section 2 of the Sherman Act. On Tuesday, September 2, 2025, Judge Mehta’s remedy decision rejected the United States’ request for structural relief and indicated only limited conduct and behavioral requirements were appropriate to address any past effect of Google’s conduct and to protect competition going forward. Does either party have substantive grounds to expect an appellate court to reverse Judge Mehta’s liability and remedy decision? Is the remedy decision consistent with the liability decision (and vice-versa)? What are the next steps to implementing the remedy decision? What is the likely impact of Judge Mehta’s liability and remedy decisions on Google, monopolization law, and the Government’s anti-monopoly agenda. Please join our body of expert lawyers for a discussion of these and other related questions.Featuring:Alden F. Abbott, Senior Research Fellow, Mercatus Center, George Mason UniversityAshley Baker, Executive Director, The Committee for JusticeKathleen W. Bradish, Vice President and Director of Legal Advocacy, American Antitrust InstituteDerek W. Moore, Counsel, Rule Garza Howley LLP(Moderator) Bilal Sayyed, Counsel, Cadwalader, Wickersham & Taft LLP
In this episode of The Tech Jawn, we discuss Google not being required to sell Chrome or Android as a penance for its anti-trust behavior and what this decision could mean for Apple and other companies that charge Google to make Google Search the default.We also cover continued facial recognition misidentifications, Anthropic's $1.5 billion copyright settlement, the Rabbit R1's new operating system, and more.Hosts:Robb Dunewood – @RobbDunewoodStephanie Humphrey – @TechLifeStephTerrance Gaines – @BrothaTechLinks:A Judge says Google doesn't have to sell Chrome or Android — Read MoreFaulty Facial Recognition Strikes Again — Read MoreAnthropic Settles Training Data Copyright Case for $1.5 Billion — Read MoreThe Rabbit R1 Gets A New OS — Read MoreSupport The Tech Jawn by becoming a Patron – https://thetechjawn.com/patreon Hosted on Acast. See acast.com/privacy for more information.
We're going back to August 1996 – that's a bit of distance – to take a peek at the new releases and the book reviews in Romantic Times magazine.We're back in the era of time travel, a scifi imprint named Avonova, and probable worms.NSFW worms.As usual, we learn astonishing amounts of unexpected information from this magazine. For example: we're both obsessed with the 1996 movie Twister and we have many thoughts on tornadoes.Content warnings: the following episode contains discussions of large worms, racist language in 29 year old reviews, and spiders. Worm discussion: 5 minutes long at 35:00Spider discussion: 47 seconds long at 45:00We also mentioned:The Galactic Gourmet has its own Wiki page.NSFW! Google Search “the fat inkeeper”NSFW! Urechis unicinctus – the wormThe Monterrey Bay Aquarium: “The fat innkeeper worm: your shelter-in-place inspiration”The Mummers Parade Wiki pageSpecial thanks to the sponsor for this week's episode: The Spite Date by Pippa Grant, available in KU, special print edition, and/or duet narration audiobook. Hosted on Acast. See acast.com/privacy for more information.
From Google's “flock of dead canaries” warning shot to Meta's latest identity crisis, this episode is jam-packed with chaos. Recruitix buys a mystery box, Nestlé boots its CEO over an office fling, and Taco Bell AI goes full waterpark mode. Oh, and Chipotle drones are now dropping burritos from the sky. You can't make this stuff up—so we didn't. Chapters 00:00 Introduction and Overview of the Episode 03:52 Corporate Drama: CEO Dismissals and Scandals 06:10 A Tribute to Greg Louganis: Olympic Legacy and Challenges 08:53 The Fading Glory of Olympians 09:32 International Students and the Impact of Policy Changes 13:15 Upcoming Events and Networking Opportunities 15:34 Fantasy Football Draft Recap 19:14 Closing Thoughts and Future Topics 19:58 Google's Search Monopoly and Market Dynamics 22:42 The Impact of Workforce Imbalance 26:04 The Future of Google Search and Diversification 28:50 Recruitics Acquires Change State: A Strategic Move? 34:31 Meta's Leadership Shakeup and AI Focus 48:22 AI in Fast Food: Taco Bell's Experimentation
We're going back to August 1996 – that's a bit of distance – to take a peek at the new releases and the book reviews in Romantic Times magazine.We're back in the era of time travel, a scifi imprint named Avonova, and probable worms.NSFW worms.As usual, we learn astonishing amounts of unexpected information from this magazine. For example: we're both obsessed with the 1996 movie Twister and we have many thoughts on tornadoes.Content warnings: the following episode contains discussions of large worms, racist language in 29 year old reviews, and spiders. Worm discussion: 5 minutes long at 35:00Spider discussion: 47 seconds long at 45:00We also mentioned:The Galactic Gourmet has its own Wiki page.NSFW! Google Search “the fat inkeeper”NSFW! Urechis unicinctus – the wormThe Monterrey Bay Aquarium: “The fat innkeeper worm: your shelter-in-place inspiration”The Mummers Parade Wiki pageSpecial thanks to the sponsor for this week's episode: The Spite Date by Pippa Grant, available in KU, special print edition, and/or duet narration audiobook. Hosted on Acast. See acast.com/privacy for more information.
Thu, 04 Sep 2025 18:00:00 GMT http://relay.fm/material/532 http://relay.fm/material/532 Andy Ihnatko and Florence Ion Andy is solo this week, discussing the latest ruling in the Google Search antitrust case. Plus, a major Material 3 Expressive drop arrived on Pixels. Andy is solo this week, discussing the latest ruling in the Google Search antitrust case. Plus, a major Material 3 Expressive drop arrived on Pixels. clean 3818 Andy is solo this week, discussing the latest ruling in the Google Search antitrust case. Plus, a major Material 3 Expressive drop arrived on Pixels. This episode of Material is sponsored by: Vitally: A new era for customer success productivity. Get a free pair of AirPods Pro when you book a qualified meeting. Links and Show Notes: 100x Zoom. Fail or Win? Google can keep Chrome, but exclusive search deals must end Google's statement on Sept 2025 Search DOJ decision Material 3 Expressive updates and more in the latest Pixel Drop Use AI to create your own Android bot with Androidify Support Mat
Thu, 04 Sep 2025 18:00:00 GMT http://relay.fm/material/532 http://relay.fm/material/532 Major Drops 532 Andy Ihnatko and Florence Ion Andy is solo this week, discussing the latest ruling in the Google Search antitrust case. Plus, a major Material 3 Expressive drop arrived on Pixels. Andy is solo this week, discussing the latest ruling in the Google Search antitrust case. Plus, a major Material 3 Expressive drop arrived on Pixels. clean 3818 Andy is solo this week, discussing the latest ruling in the Google Search antitrust case. Plus, a major Material 3 Expressive drop arrived on Pixels. This episode of Material is sponsored by: Vitally: A new era for customer success productivity. Get a free pair of AirPods Pro when you book a qualified meeting. Links and Show Notes: 100x Zoom. Fail or Win? Google can keep Chrome, but exclusive search deals must end Google's statement on Sept 2025 Search DOJ decision Material 3 Expressive updates and more in the latest Pixel Drop Use AI to create your own Android bot with Androidify Support Material wit
Explore critical aspects of search engine optimization for web content that lives behind a login or paywall. In this episode, Martin and John cover how Googlebot interacts with these pages, the role of paywall structured data, and methods to prevent unintended indexing of private information. Get practical advice on improving your website's visibility and user experience while maintaining data security in Google Search. Resources: Episode transcript →https://goo.gle/sotr099-transcript Chapters: 0:00 - Intro 0:09 - Navigating SEO for login and paywalled content 2:01 - How Google indexes restricted content 10:51 - Strategies for controlling content visibility 20:54 - Testing and optimizing your site for Search Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, John Mueller Products Mentioned: Search Console
Send us a textIn this solo Office Hours episode, Optidge founder Danny Gavin dives into how generative AI is radically reshaping how we search, discover, and measure online visibility.From the shift away from rankings to the rise of Generative Engine Optimization (GEO), Danny breaks down what marketers need to know now, and how to stay visible and relevant in a world where ChatGPT might answer before Google does. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights:Danny details the timeline of AI search, sharing how the evolution of tools is transforming SEO, shifting focus from traditional rankings to being cited, summarized, and trusted in AI responses. To succeed in the AI era, Danny suggests brands focus on visibility, establishing authority through original content, and structuring websites for AI readability.He shares that traditional SEO metrics are becoming less reliable, and that the emphasis should be on inclusion rate and monitoring brand reputation Danny gives examples to explain how your website and online presence serve as signals for AI, making it crucial to audit, optimize, and build brand authority to stay relevant. Episode Links: Optidge WebsiteDanny Gavin on LinkedInFollow @Optidge on Instagram and TwitterFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.
US equities were mixed in Wednesday afternoon trading, near worst levels. The biggest development for today has revolved around big tech strength on the back of the better-than-feared remedies out of the Google Search trial. Elsewhere, rate stabilization was a positive following all of the recent attention on the backup in global bond yields.
This week we had our first Google spam update in 8 months, the August 2025 spam update. This update touched down very quickly, likely within 24 hours. I also posted a Google search ranking volatility status report. Google is...
Google had so many wins in AI this week that it was hard to keep track.Yet their competitors.... not so much. ↳ OpenAI has already shifted the conversation to GPT-6 after a rocky GPT-5 rollout. ↳ Meta keeps reshuffling their AI teams and is reportedly on an AI hiring freeze. ↳ And Apple's AI prospects are getting so bleak that they might turn to their biggest competitor to get the job done.Don't waste hours a day trying to keep up with AI. Join Everyday AI on Mondays for the AI News That MattersNewsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:GPT-6 Rumors and Roadmap RevealedSam Altman Admits GPT-5 Rollout IssuesElon Musk, Meta, and OpenAI Legal ClashMusk's $97B OpenAI Takeover Bid ExposedMIT Report: 95% AI Pilots Fail ROIAI Bubble Concerns Hit Enterprise AdoptionMicrosoft AI Chief Warns of Sentient AI RisksGoogle AI Mode Expands with Agentic FeaturesGemini for Home to Replace Google AssistantApple in Talks to Use Google Gemini for SiriMeta Freezes AI Hiring Amid RestructuringMeta and Midjourney Announce AI Visuals DealGoogle Teases Gemini Nano Banana AI ModelOpenAI Project Memory Enhances User ExperienceGoogle Photos Adds Conversational AI EditingOpenAI Integrates Gmail and Calendar SupportPerplexity and Eleven Labs Roll Out AI AgentsTimestamps:00:00 "OpenAI's GPT-5 Rollout Issues"05:44 Musk's Failed Bid for OpenAI07:20 Musk Sues Over OpenAI Structure13:32 "Risks of Attributing Sentience to AI"16:03 Google AI Offers Automated Reservations20:46 Google's Premium Features, Apple Lags22:29 Apple Considers AI Tech from Competitors27:16 Meta's AI Hiring and Cost Concerns31:05 AI Updates: Major Memory Innovations31:57 AI Enhances Gmail and CalendarKeywords:GPT-6, GPT 6 rumors, OpenAI, Sam Altman, GPT-5 rollout, GPT-5 backlash, GPT-4o, emotional bonds with AI, unhealthy AI relationships, model safety guardrails, user-controlled tone settings, AI capacity limits, GPU shortages, trillion-dollar data centers, Elon Musk, XAI, Grok, Meta, Mark Zuckerberg, OpenAI takeover bid, public benefits corporation, antitrust scrutiny, MIT AI study, generative AI pilots, AI ROI, enterprise AI adoption, AI bubble, AI workflow issues, AI psychosis, seemingly conscious AI, SCAI, Mustafa Suleiman, Microsoft AI, sentient AI risks, Google AI model updates, agentic search features, AI mode, Google Search, Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner
Patch Tuesday was yesterday, so find out what's new! Plus, two of the best-ever Doom engine games are now available in remastered form (4K/120 FPS, new episodes, cross-play, multiplayer, more) on Game Pass, Xbox One, Xbox Series X|S, Xbox PC (Windows), PS4, PS5, Switch, Steam, GOG, and various cloud streaming services. It's a free update if you already own either game. Also, if you have a local library, you should use it. If only for Libby by Overdrive free audiobooks and free access to periodicals. But then be surprised by all the services they offer!Windows 11 Copilot+ PCs: Recall comes to the EU, Recall Reset, Click to Do improvements, AI agent in Settings All: Quick Machine Recovery, black screen of death, Snap layouts improvements, Gamepad layout for Windows Touch Keyboard Blender is now native on Windows 11 on Arm Search settings consolidation in Canary Mobile device companion sidebar for Start gets a new layout in Dev More Control Panel settings move to Settings app in Dev and Beta Windows 10 Consumer ESU licenses will support up to 10 PCs Microsoft will support Edge on Windows 10 through October 2028 (as expected) AI OpenAI releases GPT-5 but not everyone loves it Quickly brought back GPT-4o And now the model picker is back, for now Microsoft is adding it everywhere, of course, and Apple says it will add to Apple Intelligence - And Bing just added support for GPT-4o image creation Perplexity makes unsolicited $34.5 billion bid for Google Chrome Comet - New tab page with Chat, can choose a Google Search as you type, Assistant in a sidebar, Summarize webpage/document, voice dictation, voice mode, big feature is website interactivity Microsoft Edge in Copilot Mode - most evolutionary update, new New Tab page, Quick assist with Copilot button location change, Simple task handoff (which needs work), Voice navigation But some bigger UI changes are on the way Dia (Mac only for now) - Also, there's a Pro subscription - New Tab page with chat and an attempt at orchestration, @mentions for tabs, Skills (built-in, can edit, can make you're own), and personalization Next up: Opera Neon - And what is Google doing with Chrome? Copilot 3D can turn images into 3D models - It's a "Creators Update"! Microsoft is EOLing the Lens app - use Microsoft Copilot 365 app instead Microsoft/Surface GitHub CEO is leaving, Microsoft is rolling GitHub into its Core AI organization Surface Laptop 7 and Surface Pro 11 get firmware update to add battery charging modes Xbox and games Sony sold 2.5 million PS5s in quarter, now over 80 million cumulatively Microsoft rumored to have sold only 21 to 29 million Xbox Series X|S consoles Big Windows 11 on Arm updates! Game downloading is coming to Xbox app on Windows 11 on Arm Epic Games and Qualcomm bring Easy Anti-Cheat to Windows 11 on Arm/Snapdragon X Apple and Google have illegal mobile app store monopolies in Australia, so Fortnite is coming back to the iPhone there via Epic Games Store Microsoft is updating Xbox Dashboard and app to show game trials and demos in "Free with Xbox" section Microsoft has paused the production of Contraband Steam for Chromebooks Beta will never leave beta, discontinuing in January instead Tips & Picks Tip of the week: Go to the library App pick of the week: Heretic and Hexen These show notes have been truncated due to length. For the full show notes, visit https://twit.tv/shows/windows-weekly/episodes/945 Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Sponsors: bitwarden.com/twit helixsleep.com/twit threatlocker.com/twit