Podcasts about direct marketing association

Longevity in any business is something to celebrate, but when a media company can successfully evolve through several decades of seismic shifts, it's also a huge lesson in the art of pivoting. Today's guest has navigated through 41 years of change and his company has come through stronger than ever.We're sitting down with Andy Goldberg, CEO of PCH Media. Andy is leading PCH's multi-year transformation as the company continues to pivot from direct-to-consumer retail towards an identity and data-driven advertising business. This includes a concerted effort to attract and hire top media talent to align with the company's new focus. The company is aimed at creating incremental shareholder value based on PCH's unique value exchange and unparalleled ability to generate peer audience authentication, permission first-party data, and tremendous user engagement.Andy has led the company through several successful evolutions via acquisitions in the online search, casual games, and mobile advertising markets. In addition to being CEO, he's also Chairman of the Board of Directors and a past member of the Board of Directors and Executive Committee of the Direct Marketing Association.Recognized for excellence in the industry, Andy has been honored with the Silver Apple Award from the Direct Marketing Club of New York. He earned a BS in Marketing from the Wharton School at UPenn.Highlights:PCH's background and history (3:16)How Andy got involved at PCH and his path to leading transformation initiatives (4:43)User base and engagement at PCH (7:50)The value of PCH's audience and engagement data to marketers and advertisers (9:02)How PCH partners with clients to help them build their databases (13:24)The differences between zero, first, and third-party data (14:47)Andy's take on the discussion around depreciating third-party cookies (16:39)PCH's marketing collaborations with third-party players (19:12)The role of AI in the evolution of PCH (20:39)Andy's outlook on future goals and opportunities for PCH (22:31)Links:Andy Goldberg on LinkedInPublishers Clearing House on LinkedInPublishers Clearing House WebsiteICR LinkedInICR TwitterICR WebsiteFeedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, marion@lowerstreet.co.

Are you inundated with a constant bombardment of unwanted marketing calls? Did you know that you can opt-out from receiving such marketing by registering to have your name taken off the lists used by companies? Lester Kiewit speaks to David Dickens, CEO of the Direct Marketing Association of South Africa.See omnystudio.com/listener for privacy information.

In this episode of What the Fundraising Podcast… Tune in for practical advice on integrating handwritten notes into outreach strategies and scaling genuine connections! This episode features David Wachs, the founder and CEO of Handwrytten, a pioneering platform reinvigorating the tradition of handwritten notes with innovative, robot-based solutions. Trusted by major meal box services, eCommerce leaders, nonprofits, and professionals, Handwrytten is reshaping how brands and individuals forge meaningful connections through authentic, handwritten communication. Moreover, David is a frequent speaker on messaging technology, having presented at events such as the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. His expertise has been recognized on the front page of the Washington Post and in interviews with Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, AMA's Marketing News, and Bloomberg Radio. He has also been quoted in numerous publications, including The Wall Street Journal, USA TODAY, Variety, Startup Nation, and US Banker Magazine.   In this episode, you will be able to: Understand the impact of handwritten notes in a digital communication landscape. Learn about the scalability and authenticity of automated handwritten notes. Compare the effectiveness of handwritten notes versus digital gimmicks in outreach. Recognize the importance of genuine gratitude in donor engagement for nonprofits. Discover practical methods to integrate and scale handwritten notes in outreach strategies. Get all the resources from today's episode here.  Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

After closing on a mortgage, many new homeowners notice a significant increase in the amount of unsolicited mail, often referred to as "junk mail." Here's why this happens and what you can expect:Why You Receive More Junk MailPublic Records: When you close on a mortgage, the transaction becomes a matter of public record. Companies that sell products and services related to homeownership often purchase these public records to target new homeowners.Credit Inquiries: Mortgage lenders typically make a hard inquiry on your credit report when you apply for a mortgage. Credit reporting agencies may sell information about these inquiries to marketers.Service Providers: Various service providers (such as insurance companies, home security firms, and maintenance services) use information from public records and credit inquiries to market their products to new homeowners.Types of Junk Mail You Might ReceiveMortgage Protection Insurance: Offers for insurance to cover your mortgage payments in case of death, disability, or job loss.Homeowner's Insurance: Solicitations from insurance companies offering to insure your new home.Home Improvement Services: Flyers and brochures from contractors, landscapers, and other home improvement service providers.Security Systems: Offers for home security systems and monitoring services.Financial Services: Credit card offers, refinancing options, and other financial products targeting new homeowners.Address Change Services: Notifications and advertisements from companies offering services related to your change of address.Managing Junk MailOpt-Out Services: You can use services like the Direct Marketing Association's Mail Preference Service (DMAchoice) to reduce unsolicited mail.Credit Reporting Agencies: Opt out of pre-approved credit offers through the official website OptOutPrescreen.com or by calling 1-888-5-OPT-OUT.Public Records: Some counties and states offer ways to opt-out or restrict the sharing of your public records for marketing purposes. Check with your local county clerk's office for options.Return to Sender: Mark unwanted mail "Return to Sender" and send it back. This might not always be effective, but it can sometimes help reduce future mail from the same sender.Shredding: Be sure to shred any junk mail that contains personal information to protect yourself from identity theft.While it can be frustrating to receive a lot of junk mail after closing on a mortgage, taking these steps can help reduce the volume and manage the influx of unsolicited offers.tune in and learn at https://www.ddamortgage.com/blogDidier Malagies nmls#212566DDA  Mortgage nmls#324329 Support the Show.

The Wellington Trust Jenny Moseley is the Trustee responsible for marketing at The Wellington Trust. She joins Kevin and Graham on this podcast to publicise the 90th Anniversary of The Wellington.  Graham got to know Jenny many years back, usually at the bar of a Direct Marketing Association thing with her dear late friend Rosemary Smith, a previous guest. Now, after a stellar career, including years as The Direct Marketing Association's Chair, she has joined a passionate group of people who wish to preserve the future of this magnificent ship. Summary of the Podcast Introduction to Jenny Moseley Graham introduces Jennifer Moseley, a long-time friend with an impressive career. Jenny has had roles at National Geographic and as chair of the Direct Marketing Association. Now a trustee of The Wellington Trust, Jenny is focused on preserving the historic ship The Wellington. The ship is moored alongside the Thames in London. History of The Wellington Trust Jenny provides background on The Wellington Trust. The ship itself was built in 1934. It served in the Royal New Zealand Navy before being called back for war service in World War II. The Wellington played a key role in the Battle of the Atlantic. It escorted over 100 convoys and rescued hundreds of people. The Wellington Trust is dedicated to preserving this important piece of maritime history. Fundraising Jenny discusses the ongoing fundraising and maintenance needs for the Wellington ship. Key projects include: Replacing the fire alarm system Repainting the decks Maintaining the hull below the waterline - all of which require significant funding. The Trust is seeking donations from the public and exploring corporate sponsorships to cover these costs. Education In addition to preservation, the Wellington Trust focuses on educational initiatives. They engage young people and the public with the ship's history. This includes hands-on experiences like steering the ship in the wheelhouse. They use augmented reality to bring the ship's past to life. The Trust aims to provide unique, immersive experiences that connect people to this vital piece of maritime heritage. Call to Action Graham and Kevin expressed hope that Wellington would outlast them. Please consider supporting the Trust's fundraising efforts to ensure the ship's continued preservation. Click the image of The Wellington below to go to their fundraising page. Clips from the Podcast Where is The Wellington? https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-Where-is-The-Wellington.mp4   National Geographic https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-National-Geographic.mp4   Built in 1934, Launched in Devonport https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-The-Wellington.mp4   The First Floating Livery Hall https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-Floating-Livery-Hall.mp4   Friends of The Wellington - Wedding & Royal Mail Story https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-RM-Story.mp4   Message to Donors https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-Donors.mp4     Jenny's Testimonial for The Next 100 Days https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-Testimonial.mp4 How to Donate to The Wellington Trust Email Jenny Moseley directly: jmoseley@thewellingtontrust.org The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and impl...

In this episode,, host Jay Schwedelson interviews Dan Sonners, president of the Direct Marketing Association of Washington (DMAW) and vice president at Conrad Direct. They discuss fundraising and marketing tactics used by non-profits as well as the importance of storytelling, how nonprofits use direct mail and digital channels, fundraising during election years, and the fulfilling nature of working with non-profits.=================================================================Best Moments:(04:59) Direct mail generates 90% of nonprofit direct response fundraising revenue. The average nonprofit donor is in their early 70s(05:46) Nonprofits are playing across digital channels more to engage younger audiences, but still rely heavily on direct mail to drive donations(10:23) Connected TV/streaming video ads are an emerging channel that more nonprofits are starting to leverage given the attentiveness of viewers and targeted capabilities(13:38) During election years, nonprofits may struggle to cut through and capture attention, but political donations don't inherently reduce charitable giving(20:16) Helping market and fundraise for a nonprofit can be an incredibly fulfilling career path=================================================================Guest Bios:Dan Sonners is the President of DMAW and Vice President at Conrad Direct. DMAW is the largest regional association for direct marketing in the country, supporting nonprofits and companies in the nonprofit sector. Conrad Direct is an independent list brokerage firm serving nonprofits and commercial organizations.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

David Wachs is the CEO and Founder of Handwrytten, a company bringing a modern twist to traditional communication through automated handwritten notes. As a seasoned entrepreneur, he founded Cellit, a text messaging company providing innovative communications solutions to leading brands. David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, the Advertising Research Foundation, and other notable organizations. In this episode… What does it take to make your customers lifelong fans of your brand? Sometimes, going back to the basics is all you need to win over your customers in a digitalized market. David Wachs, a communication brand builder, emphasizes the value of personalized communication, like handwritten notes, to stand out in the digital age. This demonstrates appreciation and lets your customers know they're top of mind. Additionally, owning up to your mistakes and going above and beyond for the customer can turn negative experiences into positive ones and improve lifetime value. Producing valuable content, creating a cadence for communication, giving consumers choices, and providing a channel for feedback allows customers to feel in control and valued. In this Up Arrow Podcast episode, William Harris welcomes David Wachs, the Founder and CEO of Handwrytten, to discuss personalized customer communication. David explains how augmented reality impacts the buyer's journey, his journey to entrepreneurial success, and why he utilizes meditation and hypnosis for stress management.

Nhlanhla Sehume speaks to David Dickens, CEO, Direct Marketing Association of South Africa about how they are committed to promoting ethical and responsible marketing practices among its members and ensuring alignment with regulatory requirements.See omnystudio.com/listener for privacy information.

Chad S. White is the head of Research at Oracle Digital Experience Agency.Author of the 4th edition of the best-selling book: “Email Marketing Rules.” Chad S. White is the author of four editions of “Email Marketing Rules” and nearly 4,000 posts and articles about email and digital marketing. Over the past 17 years, he has served as the lead email marketing researcher at four of the world's largest email service providers— Oracle, Salesforce, ExactTarget, and Responsys — as well as at Litmus and the Direct Marketing Association. Chad is currently the Head of Research at Oracle Digital Experience Agency, a global full-service marketing and communications agency within Oracle. A former journalist at Condé Nast and Dow Jones & Co., he has been featured in over 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Recognized as the No. 1 email marketing expert on Twitter, Chad is the ANA's 2018 Email Marketer Thought Leader of the Year. Connect with Chad or follow his work via his blog, emailmarketingruls.com podcast pageSee omnystudio.com/listener for privacy information.

David Wachs is the CEO of Handwrytten where they have brought back the lost art of letter writing through scalable, robot-based solutions that write your personal notes in pen. Developed as a platform, Handwrytten provides you a way to send notes from your CRM system including Salesforce, the web site, apps, or through custom integration. David is a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South by Southwest, Advertising Research Foundation, and the national Restaurant Association. Both Handwrytten and Cellit  were on Inc. Magazine's Inc 500 list of fastest growing companies. David also writes for Inc. Magazine with his column “Stepping Away from the Day to Day.”

As an instructor for the Direct Marketing Association of Northern California, Susan Finch regularly updates her hands-on workshops. This is for tomorrow's Podcasting Production Masterclass Part 3: Publish, Promote, and Grow! This is a quick checklist of 13 items you should have ready before you launch. It's only a taste of the course, but we hope you find it helpful. It's a two-hour course limited to 15 people and is jam-packed with tips, tools, and guidance. Links from this episode: DMANC.org Susan Finch on LinkedIn Funnel Media Group to help you produce your podcast or reboot your existing video content in a new venue    

Daryl Twerdahl was a founding member of the Meals on Wheels California State Association, serving first as its treasurer and then as its president. In her capacity as President of Meals on Wheels California, she worked directly with the California Department of Aging, the Los Angeles Homeless Services Association, the Hollywood Food Coalition & Task Force, and the Neighborhood Council Network. Daryl has been a speaker and presenter at Meals on Wheels America, California Association of Area Agencies on Aging, Direct Marketing Association, and Meals on Wheels State Association Conferences. Today, she's a board member of the SheAngels Foundation, a powerful non-profit, that gives grants to women and girls' causes. https://sheangelsfoundation.org/

Bob Bly is referred to as THE direct response copywriter for the digital age. We have used him for several years at Galaxy Press. In addition to helping us at Galaxy Press, he has also worked with other “start-ups” such as IBM, AT&T, Intuit, Forbes, Medical Economics, and ITT. McGraw-Hill calls him “America's top copywriter.” The Direct Marketing Association awarded him the Gold Echo, and the American Writers and Artists Institute voted Bob Copywriter of the Year. He has taught copywriting at New York University and is the author of over 100 published books, including The Digital Marketing Handbook, The Copywriter's Handbook, PR For Dummies. And as for this interview … he is also the author of The Science Fictionary: A Dictionary of Science Fiction, Fantasy, and Horror. Writers&IllustratorsoftheFuturePodcast231.BobBlyCreatorTheScienceFictionary      

Bob Bly is referred to as THE direct response copywriter for the digital age. We have used him for several years at Galaxy Press. In addition to helping us at Galaxy Press, he has also worked with other “start-ups” such as IBM, AT&T, Intuit, Forbes, Medical Economics, and ITT. McGraw-Hill calls him “America's top copywriter.” The Direct Marketing Association awarded him the Gold Echo, and the American Writers and Artists Institute voted Bob Copywriter of the Year. He has taught copywriting at New York University and is the author of over 100 published books, including The Digital Marketing Handbook, The Copywriter's Handbook, PR For Dummies. And as for this interview … he is also the author of The Science Fictionary: A Dictionary of Science Fiction, Fantasy, and Horror.

Bob Bly is referred to as THE direct response copywriter for the digital age. We have used him for several years at Galaxy Press. In addition to helping us at Galaxy Press, he has also worked with other “start-ups” such as IBM, AT&T, Intuit, Forbes, Medical Economics, and ITT. McGraw-Hill calls him “America's top copywriter.” The Direct Marketing Association awarded him the Gold Echo, and the American Writers and Artists Institute voted Bob Copywriter of the Year. He has taught copywriting at New York University and is the author of over 100 published books, including The Digital Marketing Handbook, The Copywriter's Handbook, PR For Dummies. And as for this interview … he is also the author of The Science Fictionary: A Dictionary of Science Fiction, Fantasy, and Horror.

Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success by Chad S. White About the Book: The most comprehensive email marketing book from the most prolific email marketing author helps you master the most misunderstood marketing channel.  Updated and greatly expanded, the 4th Edition of Email Marketing Rules demystifies this vital channel, guiding you through its complexities to find the best execution for your brand—the one that serves the needs of your business and the needs of your subscribers. Volume 1 of Email Marketing Rules discusses 184 best practices that help you… Build productive, safe email lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics Create relevant messages with subject lines that draw in subscribers while avoiding “opener's remorse” and designs that focus subscribers on taking action Craft high-performance triggered emails, including welcome programs that set you up for long-term success Effectively plan and produce emails with workflows that allow you to seize opportunities and avoid errors And much more, including understanding the law, optimizing email frequency, using the best landing pages, and doing A/B testing Volume 2 of Email Marketing Rules discusses strategic frameworks that help you… Understand the channel's unique quirks, including the strengths and limitations that come from email marketing being granted media (not owned media) Grow your audience while safeguarding your email deliverability and following the law Collect and use subscriber data to create personalized, segmented, and automated campaigns that connect with subscribers and avoid being creepy Measure program success effectively by using each metric appropriately and improving channel attribution accuracy Steadily improve your email marketing program through minimum viable launches, incremental improvements, testing, and innovation nurturing And much more, including 6 extensive checklists for auditing and optimizing your targeting, acquisition sources, cross-channel synergies, and more About the Author: Chad S. White is the author of four editions of Email Marketing Rules and nearly 4,000 posts and articles about email and digital marketing.  He has served as the lead email marketing researcher at four of the world's largest email service providers—Oracle, Responsys, Salesforce, and ExactTarget—as well as at Litmus and the Direct Marketing Association.  A former journalist at Condé Nast and Dow Jones & Co., Chad has been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age.  He is a past recipient of the Association of National Advertiser's Email Marketer Thought Leader of the Year.  And, interesting fact - he is a graduate of Texas A&M University! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/email-marketing-rules-4-chad-white

Matt Bailey teaches Digital Marketing to the world's biggest brands and prestigious universities. Microsoft, Google, Hilton, Orange, Nationwide, P&G, Disney, and HP are just a few of his training clients. Matt's training curriculum is used at Duke University, Rutgers University, Purdue University, University of South Florida, Full Sail University and many others. As one professional remarked, "Matt gets right into what we fear most as Marketers - the nitty-gritty stuff that keeps us sweating every decision we propose, make and track. He distilled it in a simple, straightforward way, without leaving the student feeling stupid for not knowing." Contact Matt to find out what makes his training so unique and impactful - and how it has created more than $1 billion of growth in his student's businesses. History: From developing real-estate websites in the late 90's to starting his own digital marketing agency, Matt has been at the forefront of entrepreneurship and digital marketing. In 2015, sold his agency business to focus full-time on training. Empowering others to learn digital from analytics to search engine marketing, Matt travels around the world teaching others. He's taught: • Google employees how to use Google Analytics, • Experian how to present data, and • Custom-developed digital marketing workshops for Microsoft, Disney, Nationwide, Hewlett Packard, Proctor & Gamble, and IBM. Matt is the digital marketing instructor for the Direct Marketing Association, the Association of National Advertisers, an instructor for LinkedIn Learning, and standards contributor for the OMCP, the international standards certification and licensing program for digital marketing education. He's the author of Internet Marketing: An Hour a Day (2011 ), Wired to be Wowed (2015), and Teach New Dogs Old Tricks! (2017). His passion is to teach digital and media literacy skills to businesses, students, and individuals. He does this through speaking at conferences, training courses, and developing educational curriculum.www.sitelogic.com

Companies routinely have Revenue Blind Spots that cost them 10-30% of their revenue. Optimization expert, Bryan Eisenberg and his brother Jeffrey have helped companies increase sales by over a billion dollars using their Persuasive Momentum framework. They coach and train hundreds of companies like Google, NBC Universal, and Health Insurance Innovations. They help sell products as diverse as SaaS software, eyeglass frames, and pig sperm. They help you to anticipate what customers need and how to innovate, staying ahead of them. Bryan Eisenberg the co-founder of BuyerLegends and is the co-author of the Wall Street Journal & New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing” and "Buyer Legends: The Executive Storytellers Guide". Bryan has been the keynote speaker for Shop.org, the Direct Marketing Association, E-consultancy, Microsoft, the Canadian Marketing Association, and hundreds of other events across the globe. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of several venture capital-backed startup companies (ie. Bazaarvoice, Monetate, UserTesting.com, BoostMedia, Sightly, Runa, etc.). Bryan, an award-winning blogger, and the author was recognized by eConsultancy members as one of the top 10 User Experience Gurus, a winner of the Marketing Edge's Rising Stars Awards, and a member of the inaugural iMedia Top 25 Marketers. Bryan has been featured expert by The Wall Street Journal and The New York Times and has been quoted in Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft's bCentral, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and landing page optimization & online conversion rates. Get your copy of The Rice & Beans Millionaire today: https://www.amazon.com/Rice-Beans-Millionaire-Improbable-Entrepreneur-ebook/dp/B0BBQ5XY6L/ref=zg_bs_7090584011_sccl_4/139-4277487-1979003?psc=1 Connect with Bryan at https://www.bryaneisenberg.com/ CHAPTERS: 00:00 Intro 00:40 Meet Bryan Eisenberg 03:40 The Rice & Beans Millionaire 05:35 Just Over Broke 07:35 Where I Get My Stories 10:20 The Premise 11:00 Building Businesses 11:40 Persuasive Online Copywriting 12:40 Building A Reputation 14:10 Home Services Industry 16:35 Consulting Clients 17:50 Optimizing Your Business 18:50 Industry Pioneers 20:10 Delivering Insights 22:30 Be Like Amazon 23:40 Entrepreneurial Knowledge 24:20 The Biggest Blindspot 26:55 Understanding Your Customer 29:20 The Value Point 30:35 The Call To Action Book 32:50 How To Become Best Sellers 35:45 Waiting For Your Cat To Bark 36:50 Creating An Impact 38:35 Definition of Success 40:40 The Story Of MrBeast 42:40 $35 Business Card 44:30 The Power Of Books 46:15 The Value of Time 46:40 Timeless Books 49:17 The Pendulum 52:15 The Millionaire Next Door 53:25 Finding Consistency Within Inconsistencies 55:05 Outro

After 20 years of experimenting and using digital marketing, we can see the difference between speaking to mass audiences (which we were all pretty good at) and having a real-time, two-way dialogue with a potential or repeat customer (which few of us do well). Let us not forget, marketing exists to solve real-world business outcomes.  Join Derek Lackey, the President of DMAC as well as Steve Harris, Director of Digital Marketing for World Vision, and Tina Graves, Director of Digital and Commercial Transformation at GSK Canada as they discuss the current state of digital marketing. They promise to provide you with “fresh eyes” and a new way of looking at your digital marketing options while putting marketing in context for today's digital-first world.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The pace of change is mind-boggling for today's marketers. Programmatic media buying, digital fraud, privacy regulations, social media marketing content marketing, lead generation strategies… where does it end?  Join our esteemed panel led by Derek Lackey, President of the Direct Marketing Association as we deal with some of the high-level issues that affect your day-to-day marketing plans with practical solutions that you can apply now. Discover how some leading marketers have dealt with the rapid changes and incorporated what they can when they can.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

One thing we know for sure - everything changes. And it seems to happen at an even faster pace! Join Derek Lackey, President of the Direct Marketing Association of Canada and Publisher of Blazon. Online as he moderates 3 experienced thought leaders in the digital space through a series of high-level issues you need to be aware of. This session will change the way you think about digital marketing.  Joan Brehl, President, of the Alliance of Audited Media will address the issue of "audience proving" which has become an increasing area of concern for marketers. "How do we know if traffic counts (clicks) are being manipulated?"  Kevin Adema, Managing Director at Emissary Insights, and Carolyn Tracey, Director, Direct Response Marketing at Sun Life Financial will discuss the shift we are experiencing as Digital Marketing comes of age. We have entered the Dialogue Age and if you have any hope of engagement with your brand fans, this conversation is a must!Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

This panel will discuss the recent fines and undertakings and distinguish what CRTC is looking for. CASL compliance requires you to do and say specific things in every electronic communication (and when you collect opt-ins), but the CRTC is looking for more - you must have a documented system for your email marketing practices. Learn what is expected and evaluate your ability to comply. Join Derek A. Lackey, President of the Direct Marketing Association of Canada, Kim Arsenault, Director, Business Development, Inbox Marketer, Amanda Maltby, General Manager, Chief Privacy Officer, Canada Post, and Vance Lockton, Senior Analyst, Office of the Privacy Commissioner of Canada, as the panel clarifies CASL.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Matt Blumberg is the founder and CEO of Bolster, a marketplace for on-demand executive and board talent launched in 2020. Matt was Chairman & CEO of Return Path, Inc., the company he founded in 1999, until its sale to Validity in 2019. Return Path was the market leader in email optimization, helping thousands of businesses use the email channel more effectively to promote and protect their brands and winning numerous employer of choice awards including #2 on Fortune Magazine's “Best Companies to Work for” list. Prior to founding Return Path, Matt was founder and General Manager of the Internet division of MovieFone, Inc. (777-FILM) until the company's acquisition by AOL, and had previously worked in venture capital and management consulting.   In addition to his corporate entrepreneurial work, Matt is co-founder and Chairman of Path Forward, a nonprofit that was spun out of Return Path in 2016, whose mission is to empower women to restart their careers after time spent focused on caregiving, working with more than 75 companies including Apple, Amazon, Wal-Mart, Intuit, Campbell's Soup, PayPal, Verizon, and Oracle. He is also the author of 3 books: Startup CEO: A field guide to scaling up your business (based on his popular blog on entrepreneurship, StartupCEO.com), Startup CXO: A field guide to scaling up your company's critical functions and teams, and the forthcoming Startup Boards: A Field Guide to Building and Leading an Effective Board of Directors, all published by Wiley & Sons.   Matt has been recognized as one of New York's 100 most influential technology leaders by Business Insider, by Crain's as one of New York's Top Entrepreneurs, and by Ernst & Young as an Entrepreneur of the Year finalist. He has served as a Board Member of numerous corporate, nonprofit, and community organizations, as well as Chairman of the Board of the Direct Marketing Association, and he completed a brief assignment as founder and leader of the State of Colorado's COVID-19 Innovation Response Team in 2020. Matt attended Princeton University where he graduated Summa Cum Laude with an A.B. in Urban Planning in 1992. He lives with his wife Mariquita and his three children, Casey, Wilson, and Elyse in Scarsdale, NY.

Episode #266 Welcome back to Part 2 of Ken's interview with Jay. Ken and jay continue to discuss digital marketing. Check Out Ten Golden Rules of Internet Marketing Podcast: http://www.tengoldenrules.com/podcast About Jay: Jay is the Founder and CEO of ten Golden Rules - Internet Marketing for Law Firms. Jay has over twenty-five years of Business & Marketing Strategy and Advertising as a CMO on the client side and agency. Jay's Blue-Chip experience includes Coca-Cola, McDonald's, AT&T, Sprint, and eDiets. Jay's Books: The Ten Golden Rules of Online Marketing Workbook, 10 Free Strategies for Digital Marketing, and Matt the Intern's Guide to Digital Marketing. Jay has been a keynote speaker at conferences such as Inc 500, eBay Live, CEO Forums, Ad-Tech, Affiliate Summit, Webmaster World, Search Engine Strategies, American Marketing Association, Direct Marketing Association, and BlogWorld Expo. Contact Jay: www.TenGoldenRules.com 561-620-9121 jay@TenGoldenRules.com Contact Ken: inlink.com/ken hello@kencox.com Text: 314-370-2871 #GetToWork Connect with Us: Instagram: https://www.instagram.com/clicksandbrickspodcast/ Facebook: https://www.facebook.com/clicksandbrickspodcast/ YouTube: https://www.youtube.com/c/ClicksBricksPodcast Website: https://clickandbrickspodcast.com #businesspodcast #founderstories #entrepreneurship #entrepreneur Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode #266 Welcome back to Part 2 of Ken's interview with Jay. Ken and jay continue to discuss digital marketing. Check Out Ten Golden Rules of Internet Marketing Podcast: http://www.tengoldenrules.com/podcast About Jay: Jay is the Founder and CEO of ten Golden Rules - Internet Marketing for Law Firms. Jay has over twenty-five years of Business & Marketing Strategy and Advertising as a CMO on the client side and agency. Jay's Blue-Chip experience includes Coca-Cola, McDonald's, AT&T, Sprint, and eDiets. Jay's Books: The Ten Golden Rules of Online Marketing Workbook, 10 Free Strategies for Digital Marketing, and Matt the Intern's Guide to Digital Marketing. Jay has been a keynote speaker at conferences such as Inc 500, eBay Live, CEO Forums, Ad-Tech, Affiliate Summit, Webmaster World, Search Engine Strategies, American Marketing Association, Direct Marketing Association, and BlogWorld Expo. Contact Jay: www.TenGoldenRules.com 561-620-9121 jay@TenGoldenRules.com Contact Ken: inlink.com/ken hello@kencox.com Text: 314-370-2871 #GetToWork Connect with Us: Instagram: https://www.instagram.com/clicksandbrickspodcast/ Facebook: https://www.facebook.com/clicksandbrickspodcast/ YouTube: https://www.youtube.com/c/ClicksBricksPodcast Website: https://clickandbrickspodcast.com #businesspodcast #founderstories #entrepreneurship #entrepreneur Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode #265 In Todays Episode of Clicks and Bricks Podcast, Ken Interviews Jay Berkowitz. Ken and Jay discuss Jay's history and how he got to where he is today. This episode contained so much information we had to split it up into 2 episodes, so stay tuned for part 2 tomorrow. Check Out Ten Golden Rules of Internet Marketing Podcast: http://www.tengoldenrules.com/podcast About Jay: Jay is the Founder and CEO of ten Golden Rules - Internet Marketing for Law Firms. Jay has over twenty-five years of Business & Marketing Strategy and Advertising as a CMO on the client side and agency. Jay's Blue-Chip experience includes Coca-Cola, McDonald's, AT&T, Sprint, and eDiets. Jay's Books: The Ten Golden Rules of Online Marketing Workbook, 10 Free Strategies for Digital Marketing, and Matt the Intern's Guide to Digital Marketing. Jay has been a keynote speaker at conferences such as Inc 500, eBay Live, CEO Forums, Ad-Tech, Affiliate Summit, Webmaster World, Search Engine Strategies, American Marketing Association, Direct Marketing Association, and BlogWorld Expo. Contact Jay: www.TenGoldenRules.com 561-620-9121 jay@TenGoldenRules.com Contact Ken: inlink.com/ken hello@kencox.com Text: 314-370-2871 #GetToWork Connect with Us: Instagram: https://www.instagram.com/clicksandbrickspodcast/ Facebook: https://www.facebook.com/clicksandbrickspodcast/ YouTube: https://www.youtube.com/c/ClicksBricksPodcast Website: https://clickandbrickspodcast.com #businesspodcast #founderstories #entrepreneurship #entrepreneur Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode #265 In Todays Episode of Clicks and Bricks Podcast, Ken Interviews Jay Berkowitz. Ken and Jay discuss Jay's history and how he got to where he is today. This episode contained so much information we had to split it up into 2 episodes, so stay tuned for part 2 tomorrow. Check Out Ten Golden Rules of Internet Marketing Podcast: http://www.tengoldenrules.com/podcast About Jay: Jay is the Founder and CEO of ten Golden Rules - Internet Marketing for Law Firms. Jay has over twenty-five years of Business & Marketing Strategy and Advertising as a CMO on the client side and agency. Jay's Blue-Chip experience includes Coca-Cola, McDonald's, AT&T, Sprint, and eDiets. Jay's Books: The Ten Golden Rules of Online Marketing Workbook, 10 Free Strategies for Digital Marketing, and Matt the Intern's Guide to Digital Marketing. Jay has been a keynote speaker at conferences such as Inc 500, eBay Live, CEO Forums, Ad-Tech, Affiliate Summit, Webmaster World, Search Engine Strategies, American Marketing Association, Direct Marketing Association, and BlogWorld Expo. Contact Jay: www.TenGoldenRules.com 561-620-9121 jay@TenGoldenRules.com Contact Ken: inlink.com/ken hello@kencox.com Text: 314-370-2871 #GetToWork Connect with Us: Instagram: https://www.instagram.com/clicksandbrickspodcast/ Facebook: https://www.facebook.com/clicksandbrickspodcast/ YouTube: https://www.youtube.com/c/ClicksBricksPodcast Website: https://clickandbrickspodcast.com #businesspodcast #founderstories #entrepreneurship #entrepreneur Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Remarkable Project Jay speaks with self-confessed entrepreneur and Handwrytten founder David Wachs, about why a communication that people keep and display remains special, how a ‘full stop thank you' works, and the value of shining a light on ‘time spent'.A serial entrepreneur, David Wachs' latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write notes in pen to help brands and people connect. Developed as a platform and used by major meal boxes, eCommerce giants, non-profits and professionals, Handwrytten lets customers send notes from CRM systems such as Salesforce, websites, apps, or through custom integration.Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under his leadership, the business became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Before being sold in 2012, Cellit developed one of the most robust and widely used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers daily.David is also a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. He's been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post and many more.Both Handwrytten and Cellit were on Inc. Magazine's Inc 500 list of fastest growing companies, and David now writes for Inc. Magazine with his column “Stepping Away from the Day to Day”.Three Remarkable QuotesWhether you're sitting in front of a video camera sending a video message or writing out a card, it's that replication of ‘time spent' that makes it so unique.That's the nature of the ‘full stop thank you', of just thanking you for your purchase and understanding that in today's day and age, there's always an alternative for where people go to buy something.If you want to get out to the most consumers, with the lowest risk of being considered annoying, while being highly personal and highly surprising, handwritten notes are the best option.Connect with DavidLearn more about Handwrytten via their websiteCheck out the latest news and content from the platform on their Twitter, Facebook and YouTube pagesFind David on Linkedin

In this episode, Eric sat down with David Wachs, CEO of Handwrytten, to discuss how the company is bringing back the lost art of letter writing through scalable, robot-based solutions that “handwrites” notes and allows users to send them from CRM systems, apps, or through custom integration. The two discussed attribution methods, customer acquisition strategies, why a personal touch goes so far in today's swamped marketplace, and innovative ways to cut through the digital noise. Don't miss it!About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton     About David Wachs, CEO of Handwrytten:A serial entrepreneur, David is currently CEO of Handwrytten, working with key partners and vendors to support delivery of handwritten notes, cards and associated gift cards and designing new handwryting machines. David also writes for Inc. Magazine with his column “Stepping Away from the Day to Day.” David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, South By Southwest, the Advertising Research Foundation, and more.Connect with David: https://www.linkedin.com/in/davidwachs/ For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring 

Bant Breen is the Founder and Executive Chairman for Qnary, an award-winning executive reputation management and talent branding company. As more people appear online, it's become clear that their name searches need to be cleaned up and more professional. Qnary's company grew dramatically during the pandemic because your online presence matters more than ever, and executives understand this.   In this episode, Bant talks about what executives should be thinking about when it comes to their online reputation, how to best reduce “bad” instances in your online presence, and why how you show up online really does matter more than you might think.   Tips on improving your online presence   Do an analysis on how you show up today in the search results. Are you happy with the results? Executives might not think it matters. It does. Future recruits are looking you up! How do you want future employees to see you? Reporters want to cite you as a source, but you need a strong and respectable presence to do that. Do you have your credentials? Do you look reliable? Are your articles/thoughts properly linked? Executives can take advantage of mini videos (which rank more quickly in Google) to improve trustability. These videos can be just 2-3 minutes long.   About Karen Tiber Leland   Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.   She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.   Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.   Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook   About our guest   Bant Breen was inducted into the Advertising Hall of Achievement in 2010 and has a global marketing and communications background steeped in digital and innovation. Prior to launching Qnary, Bant served as CEO at IPG's Reprise Media. Bant had previously been President of Worldwide Digital Communications at IPG's Initiative.   Before joining Initiative, Bant served as the Executive Director of the IPG Emerging Media Lab, created Ansible (IPG's Mobile Marketing Agency), and led Universal McCann's global digital communications offering. Bant also led IPG's acquisition of Reprise Media in 2006 and managed IPG's investments in Facebook, Radian6, and several other digital enterprises.   Before joining IPG, Bant was the Founder and President of a strategic marketing and communications consultancy affiliated with Dentsu Inc. Prior to that, he worked at Leo Burnett Worldwide leading their European digital operations and then integrating the Leo Burnett global digital network now known as Arc Worldwide. Bant started his career as a WPP Fellow. Bant also serves as a board member, advisor, and strategic investor to publicly traded companies and startups. Bant has worked and lived in Asia Pacific, Europe, and the U.S. but now lives in New York City with his wife, Carmen, and two sons, Alejandro and Nico.   Resources   Karen's book The Brand Mapping Strategy was just produced and released on Amazon's Audible as an audiobook. You can now get an audio version of the book read in its entirety by Karen.   The Brand Mapping Strategy, Design, Build and Accelerate Your Brand   Tweetables and Quotes to Share   “In the beginning, Google was the first place and last place to look executives up, but it's not the most important channel now. LinkedIn is the most important.” PODCAST: Thought Talk @KarenFLeland   “Companies jump to PR quickly. Now, it's really important to get that foundation set before you make a big PR investment.” PODCAST: Thought Talk @KarenFLeland   “Writing is artistic, but it's also quite mathematical. AI systems can read that and be able to understand it and mimic it.” PODCAST: Thought Talk @KarenFLeland   “The remote work, due to COVID-19, really accelerated social media's significance. Thirty percent of people viewed social media presence as more important during the pandemic.” PODCAST: Thought Talk @KarenFLeland  

Patrick Llewellyn is the CEO of 99designs, the world's largest graphic design marketplace. Patrick joined the company in 2009 and the team has since grown to over 100+ staff members and has paid out more than $220 million to creators and creatives. In this episode of Thought Talk, Patrick talks about the freelance and gig economy, and where this booming global trend is headed in the upcoming years.   Creativity in its purest form is best represented when people are supporting each other. As the gig economy continues to grow, Patrick discusses some of the benefits a company like 99designs brings to communities all across the world and how designers and creatives are able to make a living on their own terms.   Tips on making the gig economy for you   A platform like 99Designs reaches communities far and wide and it has given people new opportunities that they otherwise wouldn't have had in their small town. People with disabilities have also found a new purpose. There's been a surge in design requests from the wellness sector, plant-based alternative foods, and mushrooms! Local businesses are taking opportunities to create merch (which means more need for creative designs!) to increase revenue in their business. Personalized designs that incorporate the brand's personality are on the rise. People want to see the “who” behind the brand.   About Karen Tiber Leland   Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.   She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.   Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.   Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook   About our guest   Patrick Llewellyn joined 99designs, the world's largest graphic design marketplace, in 2009. He had previously spent a decade at Nextec Strategic Capital advising Australian technology and media companies with an expertise in growth and capital raising.   In 2010, Patrick moved to San Francisco to open the 99designs U.S. office and oversee U.S. and international expansion. He was officially appointed CEO in January 2011, and quickly guided 99designs to a $35 million first-round capital investment led by Accel Partners (Facebook, Dropbox, Etsy), followed by a $10 million Series B led by Recruit Holdings in 2015.   Llewellyn has since launched 99designs' European headquarters in Berlin as well as localized-language sites across Europe and Latin America. He has grown the company from a handful of staff to 125 with offices in Oakland, Melbourne, and Berlin. As of October 2017, 99designs has hosted more than 650,000 graphic design contests and paid out more than $200 million to its community of freelance graphic designers around the world.   Resources   Karen's book The Brand Mapping Strategy was just produced and released on Amazon's Audible as an audiobook. You can now get an audio version of the book read in its entirety by Karen.   The Brand Mapping Strategy, Design, Build and Accelerate Your Brand

Today's guest is Peter Winick, the Founder and CEO of Thought Leadership Leverage and the podcast host of Leveraging Thought Leadership. In this episode of Thought Talk, Peter talks about, you guessed it, thought leadership! Since it's easy to have an opinion on social media, it's so hard to get something good and worthy of substance in today's fast-paced world. Intentional thought leadership changes that.   Thought leadership is a hot topic right now, but it can get a little cloudy on what it really is. Peter shares examples of what thought leadership is, what it is not, and how you can get the most out of it through authentic connections and putting your stake in the ground.   Tips on making thought leadership work for you   Thought leadership means you have the courage to say something meaningful, profound, and different from the norm. You know you're doing something right when 20% of the population disagrees with you. A classic mistake thought leaders make — They don't have a strategy. Thought leadership is a business, at the end of the day. Want to be consistent in your thought leadership? Create an editorial calendar. Collaborate with experts who are also serving similar client demographics. They're not really competitors! Consider writing a book. It is a great business card for your ideal client. The marketing strategies you do to put your work out there have to make sense for your ideal target market. Are your clients listening to radio? No? Then don't do radio.   About Karen Tiber Leland   Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.   She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.   Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.   Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook   About our guest   Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products.   His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.   Peter has built his career and Thought Leadership Leverage to serve the needs of these individuals and others like them. Get in touch with him through his website Thought Leadership Leverage.   Resources   Karen's book The Brand Mapping Strategy was just produced and released on Amazon's Audible as an audiobook. You can now get an audio version of the book read in its entirety by Karen.   The Brand Mapping Strategy, Design, Build and Accelerate Your Brand

David Wachs is the Founder and CEO of Handwrytten, a company that is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect.David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and others. He has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine. David also writes for Inc. Magazine with his column “Stepping Away from the Day to Day”.Join us today as David shares about how he is bringing back the lost art of letter writing with technology, the pros and cons of filing a patent, and how he designed Handwrytten to be easily integrated into numerous CRM systems.Resources:https://www.handwrytten.com/ - Check out Handwrytten! Make sure you use the discount code “PODCAST” to get $5 off your first order! Actionable Take-aways:1. Competition breeds results. Like David, you can have you different teams compete with each other to encourage innovation and better results. 2. When you file a patent, you have to declare exactly what goes behind your technology or process. If you are not willing to divulge the exact secrets behind your technology or process, make sure you enter into confidentiality agreements and non-disclosure agreements with whoever is aware of your proprietary knowledge. 3. Designing your platform to have the ability to be easily plugged into other systems gives you the benefit of easily being able to integrate your technology into numerous other systems and leveraging off their user bases.Connect with Ted on: His Website at : www.tedteo.com LinkedIn at: https://www.linkedin.com/in/ted-teo/ Instagram at: @ted.teo Facebook at : https://www.facebook.com/groups/tedteo

Do you love sending and receiving handwritten mail as much as I do?? This lost art is making a comeback in a world that has been forced to go digital. What is your plan to include personal touches in your business? Today's guest has got you covered..... BTW, be sure to use the promo code "PODCAST" to get $5 off your first order at https://www.handwrytten.com A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under David's leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers daily. Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012. David is also a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post and many more. Click here to connect with David: https://www.linkedin.com/in/davidwachs/ Thanks again for being part of the Sell Them With Kindness community! We would really appreciate your honest rating of our podcast. Click here to rate & review: http://getpodcast.reviews/id/1556313256 If you'd like to be interviewed on the pod or want your business featured in our "Kind Business" directory, please head over to www.sellthemwithkindness.com today!

In this episode, host Julie Hood shares 6 pieces of the puzzle for email marketing… because the most successful online course marketers use this marketing channel really well. In fact, a 2019 study from the Direct Marketing Association shared that for every dollar invested in email marketing, marketers see a result of 42 pounds (which converts into $57 US Dollars)! So let's talk about email marketing…  LINKS MENTIONEDCheck out the show notes at CourseCreatorsHQ.com/52Be sure to catch the July 2021 Kajabi special pricing… get 3 months for only $99 (that's just $33 a month) & get Julie's bonuses to get your course business up and running!This includes the Effortless Email marketing workshop.What are the bonuses?A one-on-one coaching call with me to discuss your business ($150 value)6 Steps to Build Your Perfect Mini-Course ($97 value)90 days of workshops with me for free:July, 2021 – Effortless Email Marketing for Course Creators: What to Send, How to Send It and Secrets for Making It Work ($197 value)August, 2021 – Sales Page Creation Secrets for Course Creators: How to Create and Design a Page That Wows Your Students ($197 value)September, 2021 – Joint Ventures for Course Creators: The Secret Sauce to Use Other People's Lists to Find Your Perfect Students  ($197 value)Sign up here for Kajabi and then get on the list here for the bonuses from Julie!Want to know more? Watch the replay here. KEY TAKEAWAYSThe 6 Cs of Email Marketing for Course Creators:ContentClick!CRMConversionsConnectionCoursesCOME VISIT!ClubhouseConnect with me on Clubhouse for FREE masterclasses at @JulieHood.CourseCreatorsHQ.club – to join the waitlist  for my upcoming Clubhouse courseWebsitehttps://www.CourseCreatorsHQ.comFacebookhttps://www.facebook.com/CourseCreatorsHQInstagramhttps://www.instagram.com/CourseCreatorsHQTwitterhttps://www.Twitter.com/CourseHQ

Matt Bailey is a best-selling author. He's written several books such as Internet Marketing: An Hour a Day, Wired to be Wowed, and Teach New Dogs Old Tricks. He's also the host of the Endless Coffee Cup podcast.    Matt is a marketing expert, trainer, and speaker on digital marketing strategy. Matt is a digital marketing instructor for the Direct Marketing Association and an instructor for LinkedIn Learning. His training content and curriculum can also be found at Rutgers University, Duke University, Purdue, Microsoft, Hewlett Packard, and many other places. ‘   In today's episode, Matt Bailey will share some of his strategies for chasing real profit and not meaningless vanity numbers. He will share strategies about asking the right questions and listening.  We'll also discuss diversifying our revenue streams, learning from our failures, and the tectonic shift that's happening with Google and third-party cookies.   Asking the Right Questions   Matt is very passionate about digital and media literacy, or the ability to understand the tools we're using and to understand bias in information. This was something Matt learned during his journey.   Matt started off studying journalism, but he knew that wasn't what he wanted to do, so he went into real estate. He realized there was a way to promote large commercial properties, websites. Two years later, his websites were getting about 200 leads a month.   He learned coding, SEO, link building, and PR doing all these things for himself. He started learning analytics, which led him to ask why his leads from searches weren't turning into sales. “That changed my whole perspective about what I was doing, how I was doing it, and following the profit rather than following the big numbers because if I had to just ask what's generating the most leads, I would have answered that question, but it was the wrong question,” Matt said.    Matt was getting more than 80% of his leads through search rankings, but none of them turned into sales. He poured through his data spreadsheets, trying to figure out where his leads were going wrong and where his sales were coming from. He found that his sales were coming from articles he had published on real estate sites where there were links back to his site. People were reading those articles, clicking the links, and registering on his website. Those people accounted for only 4% of his traffic but 80% of his sales.   If Matt hadn't asked the right questions, he never would have discovered the right group of people to focus on. He would have wasted time and money trying to turn the other 96% of his traffic into sales instead of growing that 4% that already made up 80% of his sales. Questions that drive us to understand our data can help us understand our business and how to make it more profitable.   Ask, Listen, Understand   Matt said some of the best people he has worked with have been able to do this: asking greeting questions and then connecting them to business acumen. Asking the right questions leads to understanding how a business makes money, what the expenses are, what takes away from profitability, what's the business model, how does it functions, etc.   A key part of this process is listening. I feel like the more listening I do, the smarter I am. Listening is one of the most powerful ways to monetize because we can then position our product to sell, we can understand what the needs are, we can customize and personalize based upon it, and we can address true concerns.   Matt shared a survey he had heard about that was run during COVID-19 about virtual selling and B2B sellers. When interviewed, salespeople were saying, “I have a hard time connecting with customers. They're not as attentive, and it's a more difficult sell because of COVID-19.” However, when they interviewed buyers or people in the lead sales funnel, their response was, “I'm not being listened to. They don't really understand what I need.”   In Matt's early days of sales, they used to play a game when they went to sales meetings: whoever talked the most lost. “If you talk the most, that means you dominated the meeting, and the customer did not talk and express what they needed. You were trying to sell the whole time and you didn't listen,” Matt said.    We should be listening to what our customers need. We should also be listening to our partners, those on our team, and our employees because they often have great ideas that we may not have thought of.   Diversifying and Creating Multiple Income Streams   Matt also learned the value of making money in different ways. When he was in real estate, other agents started contacting him, asking him to put their properties on his site because it was getting a lot of traffic.    “That taught me very early [that] I can make money through many other ways,” Matt said. “Putting up a website and [having] other people pay you to put their stuff on it, that takes very little work at all. . . . One of those things I learned is that with the internet, with all these things, there are many different ways to develop multiple income streams.”   Are there different ways we could be diversifying our revenue streams? Sometimes we put ourselves in boxes, saying, “This is the way it's always been done, so that's the way I have to do it.” But that's not true. Experimenting and thinking outside that box may lead us to more success.   We can ask our customers what other needs they have or what other products or services they would be interested in. For example, a business that sells food may find out from their customers that they're interested in recipes they can use to cook their food.    We can also ask ourselves what our competitors have done to expand their revenue streams, and we can look to businesses outside our industry as well to see how they have brought in revenue in different ways, and then apply those lessons to our industry and business.   Learning from Failures   Whenever we fail or make mistakes, it can damage us and our confidence, but Matt likes to look at his past failures as learning experiences.   He was let go three times from three different jobs because of financial cutbacks. It was hard because those organizations were telling him they didn't need him. “It's funny because I look back on that now as the best thing that ever could have happened,” Matt said.    From that experience, he realized he is more secure now working for himself on something he built and has control over than working for a Fortune 500 company. He said, “It's really a lot of things that you learn from that just really turn you into who you are.”   When we're looking back at our past mistakes, instead of being ashamed we can ask questions like, “What did I do wrong?” and “What can I do differently next time?” to help us learn from our mistakes.    Tectonic Shift: Google and Third-Party Cookies   When I asked Matt what the biggest tectonic shift he's seeing is, he said it is the shift Google is making with third-party cookies. Google is eliminating third-party cookies, which isn't necessarily a bad thing because these third-party cookies have been responsible for billions of dollars of ad fraud.   Google is consolidating the total ad revenue being spent online. Matt said, “If you want to reach a certain audience, you've got to go through Google. And the way Google's doing it is they're making themselves the owner of all first-party data of anyone who has a Google account.” It will be interesting to see how this plays out.   Key Takeaways   Thank you so much Matt for sharing your stories and insights with us today. Here are some of my key takeaways from this episode:   We should be asking great questions that will give us actionable answers to grow our business.  By asking, listening, and understanding our customers we will understand our business better, know what our customers truly need, and be able to make much better, informed decisions.  There are many ways to create diversified revenue streams. Being open to new ideas and thinking outside the box can help us grow our revenue, and give our business more stability. We should see our failures as opportunities to learn and grow. They are necessary steps along our path to success.    Connect with Matt   If you want to learn more about Matt or connect with him, you can find him on LinkedIn or check out SiteLogicMarketing.com to learn more.    Want to be a Better Digital Monetizer?   Please follow these channels to receive free digital monetization content:   Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter.   Share Your Story  How are you chasing numbers instead of profits, and what can you do differently to more successfully chase profits? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.   Read at: https://monetizationnation.com/blog/chasing-profits-instead-of-vanity-numbers/ 

Jon and Randall talk about the power of a handwritten note with CEO David Wachs. David is the CEO of Handwrytten.com and is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Cellit developed one of the most robust and widely-used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers on a daily basis. Cellit was sold to HelloWord in January of 2012. David is also a frequent speaker on mobile technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by FOX News, Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and “Tech Talk with Craig Peterson” and has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with David Wachs: Website: handwrytten.com Twitter: www.twitter.com/davidbwachs Instagram: www.instagram.com/handwryttennotes LinkedIn: https://www.linkedin.com/in/davidwachs/

Jim is the President & CEO of Response Marketing Group, a consumer-data-focused marketing agency in Richmond, Va. As such, he is responsible for relationship development and account strategy at the independent agency, which offers data analytics, predictive modeling, and multi-channel services. The agency serves several clients in the financial services, travel/tourism, and insurance sectors. With over 30+ years of experience in the marketing and advertising industry, Jim is a nationally recognized speaker at conferences and events such as the Forrester Marketing Conference, Direct Marketing Association, Public Relations Society of America, and the Southeast Tourism Society. Jim is considered a thought-leader on the value of data insights married to relevant messaging to the target audience. Jim also leads the Travel and Tourism practice for RMG, which includes clients such as Arkansas Tourism, Georgia Tourism, Visit Jacksonville, St Tammany Parish, The Ritz Carlton, and Marriott International among others. Prior to Response Marketing Group, Jim was Senior Vice President at The Allant Group in Chicago, IL from 2010-2014. He led the Strategic Consulting practice that delivered marketing strategy and high-level research to CMOs and brand managers at clients such as GM, Comcast, Nationwide Insurance, US Tennis Association, US Cellular, Blue Cross/Blue Shield, and Wells Fargo. From 1999-2010, Jim was an agency partner in RightMinds a strategic consultancy in Richmond, VA serving national brands and emerging growth brands. On this episode of Destination on the Left, I talk all things data with James Harenchar. Jim clarifies the types of data that are available, and how they help build predictive models and analytics that deliver a reduced cost per acquisition. He demonstrates how data has helped tourism marketers achieve better results with some recent case studies. Jim also walks us through the evolving nature of the direct response marketing industry, and how response attribution works in the digital world. What You Will Learn: How Jim leverages data analytics, predictive modeling for clients in the travel and tourism sector Where Jim finds the data that we don't have and the ‘secret sauce' of matching it to messaging How building relationships translates into better, more effective marketing Why and how you should be differentiating your messaging for different audiences Why consistency across your messaging, imagery, and CTA considerably boosts your advertising response rate Engaging the Audience In the travel and tourism industry, we are always looking to marry customer insights with marketing strategy and use the data we have more effectively. But in some cases, it's the data we don't have that would help me gain greater insight into what individuals are looking for from a destination or experience. It's great if you have a first name and last name and an email address but if you don't have any detail on gender, income, whether they have children or are an empty nester then it's much more difficult to tailor your messaging and engage that individual that's already in your database in a meaningful way. Personalized Messaging The relevance of digital marketing is more important than ever, so the more data you have on your client base the more likely it is that you will be able to personalize your ads. The direct marketing industry has evolved to where potential visitors expect the images and ads that they're seeing to be focused on their interests. This is where data, analysis, and segmentation can help professionals in the destination marketing world achieve personalization more quickly and efficiently. Website: https://rmg-usa.com/ LinkedIn: https://www.linkedin.com/in/jharenchar/ Facebook: https://www.facebook.com/rmgusallc/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/  

Outreach Strategies and Donor Communication with Communication Specialist, David Wachs Handwritten communication is one of the most underutilized forms of donor outreach. It has 3 times the open rate than standard open rates and nearly 23X the response rates. A serial entrepreneur, David Wach‘s latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the website, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits, and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under David's leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers daily. Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012. David is also a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post, and many more. Both Handwrytten and Cellit were on Inc. Magazine's Inc 500 list of fastest-growing companies. David now also writes for Inc. Magazine with his column “Stepping Away from the Day to Day”. For more information, go to: https://www.handwrytten.com Learn more about your ad choices. Visit megaphone.fm/adchoices

A serial entrepreneur, David Wach's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under David's leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers daily.  Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012. David is also a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post and many more. Both Handwrytten and Cellit were on Inc. Magazine's Inc 500 list of fastest growing companies.  David now also writes for Inc. Magazine with his column “Stepping Away from the Day to Day”.   

Over the years, the face of marketing has significantly evolved. From direct to online marketing, one thing remained true—the value of audiences or consumers. In this podcast, Brian Kurtz talks about how his dream of building marketing infomercials for television made him pursue a career in direct response marketing. From his humble beginnings in list management, he specialized in working with buyers to capture their interest.  For Brian, the main takeaway is to continue tracking the progress of your advertisements. Moreover, Brian also discusses why business owners should learn how to prioritize essential things in their work. Lastly, he shares his dreams and goals for his career in the future. Understanding how running a multimillion dollar business requires an optimal marketing strategy. If you are interested to know more about direct response marketing and the processes of scaling your audiences and tracking your promotions, this episode is for you. Here are three reasons why you should listen to the full episode: Discover how Brian's background in list management helped him venture into both online and direct response marketing.  Explore essential and informative tips on promotion and generating positive audience response. Find out how to be a successful business owner. Resources Mailing List Strategies: A Guide to Direct Mail Success by Rose C. Harper Advertising Titans!: Insiders Secrets From The Greatest Direct Marketing Entrepreneurs and Copywriting Legends by Dan Lok, et al. Breakthrough Advertising by Eugene Schwartz The Origin of Illness: Psychological, Physical, Social  by Norberto R. Keppe The Best Business Podcast: The Godfather of Internet Marketing Shares His Words of Wisdom with Ken McCarthy Joe Polish interview with Brian Kurtz: Increase Your Business with Direct Mail How Paying for Better Postage Made Me a Better Marketer by Brian Kurtz on Copyblogger Connect with Brian: LinkedIn | Email Brian Kurtz's Blog Titan Marketing Episode Highlights How Brian Got into List Management When Brian was a senior in college, he was trying to pursue a bunch of different things. He visited some headhunters six months before graduating. They told him that they could not offer him a job because he has not yet graduated. Brian eventually got into a publishing company because he was an English major. Brian emphasized the importance of making genuine contributions and connecting with other people. Tune in to the full episode to discover how Brian journeyed into list management. Brian's Experience in List Management Brian thinks it is crucial to listen to people who believe that you are talented. Brian shared how he fell in love to list management and how he got his curiosity in copywriting. Everybody needs lists. He learned about what makes people tick and pursued copywriting. Above the Average: How Brian is Different Brian first asks his clients if they understand the concepts of recency, frequency, and monetary value (RFM). Recency explains how a customer who has most recently bought from you is worth more than a customer from a long time ago.  Frequency measures when and how often buyers order and getting them to select more lists. Monetary value shows how much the buyers or audiences spend on your business or on niches related to your business. Listen to the full episode for Brian's discussion on the relationship between lists and copywriting. Reselling Your Product According to Brian, your previous customers should always be on your best list. To get your audience back, you do not have to resell the product in the same way. Instead, treat them as already being part of your family. Find the objection of why your audiences no longer want to subscribe to your newsletter. You have to resell the product to them based on these objections. Challenges Brian Has Faced Earlier in his career, he was struggling to find a way to market his products on television. But when he saw how long an infomercial came in the 1980s, he swore to get into this business. Even though Brian didn't spend a lot of money on this, he had a lot of anxiety chasing this dream. Now, whenever he faces challenges, he keeps thinking and writing about them for himself. Journaling helps Brian be grateful.  Finding the Best for a Larger Audience It is impossible to bring new people and your new product together without looking beyond different niches. For business models with the most success, progression in niching down is a major characteristic. As an example, Brian discussed how some newsletter business owners are content with a hundred thousand subscribers. He reiterated how the biggest challenge he faced was figuring out ways to make his products' reach deeper rather than wider. Scaling and Tracking You cannot force a product on an audience. Focus instead on selling your product's benefits. Keep your resiliency for the particular problems you see in the world to integrate into direct response marketing.  If you take a general approach to scaling, you need to figure out how to specify your product without losing its simplicity. Try everything you can do to track your advertisements by attributing each medium of the campaign. Listen to the full episode for more examples of scaling audiences and tracking infomercials. Promotions and Responses Throughout Brian's career, he has observed companies accurately online marketing predictions. For him, the beauty of the sales cycle exciting it is when compared to traditional direct mail, where there is no sales message embedded. Every time you mail somebody, you could be taking away responses from a future offer by not addressing it immediately. In contrast with direct email, email and online marketing should aim to achieve something with every piece of promotion. Habits of a Successful Business Owner You do not have to be so religious about your work, but you need to prioritize the most important thing to do in your day. Be grateful for your life and the people around you. You will not be successful without the help of others. Avoid the prescription of illness where you tend to be envious of successful business owners. Approach life from a perspective of gratefulness. Instead, learn from successful people and try to collaborate with them. Ask them for advice on how to grow your own business. Brian's Future in Direct Response Marketing His life mission is to know the eternal truths of direct response marketing and bring them forward. Brian also strives to spend time with other people who will help him contribute to a significant change in the world. Brian is constantly thinking of how to create something extraordinary, which qualifies him to explore the online marketing world. He also shares how he is excited to have a mastermind group for multi-channel marketing. Brian aims to bring exponential growth in terms of media to both online and offline professionals  Brian's Final Words The same discipline with how sales messages are created still applies in online marketing. Spending a lot of time on email and online messaging is powerful, but it could turn more people off with new content. Ignore list selection and segmentation, even if it's cheap to send an email. 5 Powerful Quotes “And I went into New York City. And I actually visited some headhunters. And I said, I'm graduating in May. And this was January, and I said, ‘I really want to have a job when I get out.' And these headhunters, like looked at me, ‘Why, you know, you can't get a job. I can't recommend you for a job. You're not graduating for another six months.' But interestingly, you know, my whole life's been about serendipitous stuff. So sometimes you do something.”  “But I just loved, as you said, I think you hinted at it, that this idea that it was the audience's, it was how an audience responded to an offer. And my curiosity was so piqued by this business, that that's how I started getting all that curiosity to learn about copywriting and to learn about offers and to learn about the kind of direct mail.”  “You know, there's another rule of thumb in the list business: that your ex buyers, or previous customers, is always going to be your best list. So that concept could be taken into almost any business. Someone who was a subscriber to whatever you do, and they lapse, their subscription usually laughs because of time or money.” “What we did was we broke a big rule and said, we are going to go 25 minutes out of 28 and a half and not offer the call to action for the first time until we were maybe 24, 25 minutes in. (...) It was kind of a breakthrough format. Because we understood that that was a form that was clicked for that type of a product, we were able to get three out of four successes on TV in our first four shows.” “But it's about really being grateful for the people in your life, and their expertise, what they do, how they share it, how they share it with you, and how you learn from it, instead of being envious.”  About Brian Brian Kurtz is the founder and CEO of Titans Marketing LLC, which provides direct response marketing coaching, consultation, and educational services. He has an English major and Business Administration degree at Rutgers University. As a direct response marketing consultant, he specializes in demographical and data marketing. Brian has been responsible for buying more than $80 million worth of direct response TV spots over three years. He has also overseen approximately 1.3 billion pieces of mails used for online and direct response marketing throughout his career.  In 2000, Brian was inducted into the Direct Marketing Association's Hall of Fame at the 14 Annual Circulation Day. He has received the Leader of the Year Award from the Direct Marketing Club in New York. The 2002 Silver Apple Honorees also acknowledged his work and accomplishments. Brian is also a blogger and has written several articles exploring direct response marketing and other related topics. If you want to reach out to Brian, you can find him on his LinkedIn profile, or you may email him directly at trexcowboy1@gmail.com. Visit Brian Kurtz's Blog and his company website at Titan Marketing for more information about his work. Enjoyed This Podcast? Marketing has significantly evolved over the past few years, transitioning from direct response to online marketing. Brian reminds us that the fundamental concepts haven't changed despite the change in media. If you enjoyed the podcast, be sure to subscribe and share it with your friends! Post a review and share it! If you enjoyed tuning in, then leave us a review. You can also share this with your family and friends to inspire them to take ownership of their lives. For episode updates, visit our website. You may also tune in on Apple Podcasts.    PS. Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over? Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?

A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under David’s leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely-used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers on a daily basis. With a marquee client roster including Abercrombie and Fitch, Toys R Us, Sam's Club, Chicago Tribune, For Rent Media Solutions, Pizza Hut and more, Cellit was recognized as one of the top 500 fastest growing companies in America, as #262 on the Inc. 500 in 2010, delivered many award-winning mobile campaigns, and built one of the best teams in the mobile industry. Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012. David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing News, Crain’s Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and others. He has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine. David writes for Inc. Magazine with his column “Stepping Away from the Day to Day”. 

Only one film-maker can claim the title "Godfather of Gore." That peculiar but apt identification seems to be the exclusive property of Herschell Gordon Lewis. With an unusual background that included teaching English Literature to college students, producing and directing television commercials, and voicing radio and television commercials, Herschell literally - and single-handedly - established the "Splatter Film" category of motion pictures. He accomplished this by writing and directing (including the musical score) a mini-budget movie titled "Blood Feast," shot in Miami in 1963 and released theatrically the following year. As critics lambasted the primitive effects and inattention to script and sub-par acting, audiences flocked to theaters to see why friends who had reacted to the movie's fiery marketing campaign had said, "You gotta see this." Armed with boxoffice grosses, Herschell and his producer-partner David Friedman quickly decided to build onto their newly-discovered base. Herschell wrote and directed "Two Thousand Maniacs." The lead singer of the musical group hired to perform background music had a tenor voice. Herschell had written the title song, "The South Gonna Rise Ag'in." He wanted a baritone, and without hesitation he made the switch: the voice on the sound track is his. After their third splatter film, "Color Me Blood Red," David Friedman moved to California, engaging in a different type of motio0n picture. Herschell continued to grind out one success after another, with titles such as "The Gruesome Twosome," "The Wizard of Gore," and "The Gore-Gore Girls." When major film companies began to invade his splatter-turf, Herschell took a hiatus, shifting full time to his "other career," writing advertising and mailings for marketers worldwide. He became one of a handful of experts to be inducted into the Direct Marketing Association's Hall of Fame. (Author of 32 books on marketing including the classic "On the Art of Writing Copy," Herschell is often called on to lecture on copywriting, just as he is invited to sing the theme from "Two Thousand Maniacs" at horror film festivals.) Over the years, an unusual reality came into place: Herschell's old films continued to play not just on TV screens but in theatres, years after conventional movies would have disappeared altogether. The result has been renewal of his life as a film director. Thus it is that a new Herschell Gordon Lewis movie is hoving into view: "Herschell Gordon Lewis's BloodMania," produced by James Saito in Calgary, Alberta, Canada and planned for 2015 release. Both the producer and the director encapsulate their opinion of "Herschell Gordon Lewis's BloodMania" in a single word: Enthusiastic. Find out more at https://wicked-horror-show.pinecast.co Send us your feedback online: https://pinecast.com/feedback/wicked-horror-show/a0ebf8ad-239d-4c0f-8112-e9d0f0a1ce96

One of my most-read posts on the blog is called, “Creating Absentee Owner Letters that Get a Great Response”, and I will put a link to that blog post in the show notes.  Both letters and postcards work for marketing to absentee owners, and I used letters for many years.  However, today I want to look at the benefits of using postcards when you’re marketing to these folks. Not only are there financial benefits to using postcards rather than letters, but there’s another big reason you might want to choose postcards when marketing to absentee owners. They get read!  Here Are Some Statistics According to the company, “The Address”, they have a 100% open rate.  That’s pretty obvious since there’s nothing to open.  They go on to say this: 54% of postcards are read by the recipients – they are the most read type of DM 56% of consumers say they have tried a new business after receiving direct mail 70% of consumers have renewed a previous business relationship after receiving direct mail 90% of Americans prefer the personal aspects of direct mail over email The direct mail marketing association found that postcard marketing leads have the cheapest cost per lead compared to any other marketing method.  That’s pretty impressive. According to Hub Spot, although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople. The Direct Marketing Association found direct mail’s response rate is 4.4% — compared to 0.12% for email.  In my experience, it’s a little lower than that for real estate investors; it’s more like 1-2% What I Found in My Business When I tested postcards against my direct mail letter specifically for absentee owners, I found that postcards performed just as well if not better in some instances than letters. When Should You NOT Use Postcards? This answer is simple.  For probates.  People that have lost a loved one find it insensitive to receive a “we buy houses” postcard in the mail. In fact, they probably will never do business with you if you use postcards.  Marketing, in general, is different for probates.  If you want to learn about probates and how to market to this very lucrative niche, check out my course Probate Investing Simplified. Show Notes Out of state absentee owners have always been a group of sellers that I have had good luck with.  I like to call these deals “marketing money”.  I always knew I wasn’t going to be a millionaire from just this one niche, but it was lucrative enough to pay for all my marketing for the year. What is the best size postcard to use? Which design is better? What should the focus of your message be? Getting your list Which days of the week are best for sellers to receive your mail? One of the major benefits of using a small postcard The two main reason postcards out-perform letters in many One of the major reasons you may not be getting good results Fatal flaws in direct mail campaigns Final Thoughts If you get these 4 things right, you’ll be on the road to success: Your list The perfect mail piece for this group of people Your message. Remember, “Don’t try to sell steaks to a vegetarian.” Consistence in your mailings Quick Question… Do you have better results with letters or postcards when mailing to absentee owners?  Let me know! Resources Mentioned in the Show Probate Investing Simplified Course Creating Absentee Owner Letters that Get a Great Response       . 

As I head into my 79th episode of the Thought Talk podcast, I’ve decided to take a break, step back, and do a bit of reworking.  The Thought Talk podcast will be back by the end of March and better than ever.      So for this episode I wanted to share with you four tips I learned decades ago that can help you ensure that your brand stays crazy ahead of your competition.  In all honesty, they are so simple, it’s easy to toss them off. But don’t - they can truly transform your career and business.    These four simple things almost certainly ensure your personal, CEO, business, or executive brand will be successful. Tune in today and see you again at the end of March.    4 ways how you show up that matter most    #1. Show up — whether it be on social media, a webinar, a conference, or even just being where you say you will- showing up makes the difference between your brand shining or you being forgotten.   #2. Show up on-time — whether it means getting on a webinar when it starts, delivering something when you promise, or just plain old being on time for an appointment- showing up when you say you will can elevate your brand.     #3. Show up prepared — Taking the time to understand the people, situation, context, and objectives of the situation you are talking to says you have a brand that cares.    #4. Do what you say you will. Ultimately, brands are built on trust, trust is built on credibility, and credibility is built on promises kept.  The brand bottom line - do what you say you are going to do, when you say you are going to do it.  Sounds simple doesn’t it? Think how many people you interact with who don’t do this and how it makes you feel about them.  About Karen Tiber Leland   Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.   She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.   Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.   Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook Resources   Looking for more tips? Karen’s latest book, No-Nonsense: Time Management: 50 Tips to Hack Your Time and Get Everything Done, offers a practical approach to tackling the kinds of productivity issues we face in today’s technological world.   You’ll find practical ways of assessing your relationship with time, avoiding interruptions and distractions by goal-setting, multi-purposing versus multitasking, delegating, managing online and offline meetings, maximizing to-do lists and minimizing unfinished business, embracing personal productivity habits, and right-sizing your social media and email, as well as many more readily actionable tips and tricks to hack your time. Tweetables and Quotes to Share   If you just show up for something, you will be more successful than 90% of the people out there. If you want your brand to shine, you have to be visible; you have to show up. PODCAST: bit.ly/3rM17FQ @KarenFLeland   Think about the people around you that are never on time or arrive unprepared… how much credibility do they have with you? PODCAST: bit.ly/3rM17FQ @KarenFLeland   Brands are built on trust, trust is built on credibility, credibility is built on kept promises: always do what you say you’re going to do. PODCAST: bit.ly/3rM17FQ @KarenFLeland  

Finding genuine ways to connect with clients and keeping your business top of mind can feel daunting, especially when everyone is constantly inundated with digital messages and notifications. Today on the podcast, David Wachs offers up some specific examples of how a handwritten note can build brand loyalty and how you can send notes to your clients--without taking a lot of time out of your day.  Don’t miss David at The Content Experiment Summit! Sign up to get on the waiting list so you can be one of the first to register. Registration opens Feb. 26. If you’re listening to this episode a little late, you can sign up to be on the waiting list for the next round! Listen in! A full transcription of this episode is available on my website. Mentioned in This Episode Learn more about Handwrytten The Content Experiment Summit About David Wachs David Wachs is a serial entrepreneur. His latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. David is also a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post, and many more. David now writes for Inc. Magazine with his column “Stepping Away from the Day to Day”. Follow Handwrytten on Instagram, Facebook, LinkedIn or Twitter.

The EU's new data rules, coming into force today, could spell the end of spam mail - that at least is the hope of the General Data Protection Regulation.Manuela Saragosa speaks to Rachel Aldighieri, managing director of the Direct Marketing Association, which represents companies in the UK that send adverts directly to customers, while the BBC's John Lloyd takes a more satirical look at the issue of junk mail and why he wishes it came with free scone.Plus Jeremy Daum of the Yale Law School in Beijing explains how China's data rules gives the state - rather than the individual - new powers, and why anyone who skips paying a fine should think twice before trying to buy a plane ticket.(Picture: Diary reminder tab for the General Data Protection Regulation; Credit: SBphotos/Getty Images)

In this episode, Alden is joined by Steve Netzley, CEO of Havas Edge, a leading full-service performance marketing agency that specializes in digital, broadcast and media domains. Steve is a frequent speaker at Direct Marketing Association and Electronic Retailing Association events. In 2006, he was honored as Havas Worldwide's “Global Person of the Year.”

Bob Bly is a freelance copywriter who has written copy for hundreds of clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas. Awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, the Standard of Excellence award from the Web Marketing Association, AWAI's Copywriter of the Year, and ETR's Lifetime Achievement Award in Marketing. He was voted one of the 50 most influential people in sales lead management by the Sales Lead Management Association. Bob Bly is the author of more than 70 books including The Complete Idiot's Guide To Direct Marketing (Alpha Books) and The Copywriter's Handbook (Henry Holt & Co.)

Our first guest for the month of December will be Hollis Thomases. Hollis has built a reputation as online marketing's “Voice of Reason.” In January 2010, Thomases's first book, Twitter Marketing: An Hour a Day, a 478-page business text on the application of Twitter in marketing, was published by Wiley/SYBEX. Since 2005, Thomases has bi-weekly authored the “Planning the Buy” column for top Internet marketing resource site, ClickZ(.com). Thomases has appeared on television (local ABC, NBC and PBS stations) and on TechTV's “Working the Web” and in such print publications as the Business Week, Advertising Age, Baltimore Sun, DM News, and The Examiner. She frequently speaks at industry and trade conferences such as the American Marketing Association, Search Engine Strategies, The Newsletter and Electronic Publishers Association, The Kelsey Group, the Laboratory Product Association, The Direct Marketing Association of Washington DC, and the Vocus Worldwide User Forum.