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Subscribe to This Week in Hospitality wherever you get you podcasts: Spotify - https://open.spotify.com/show/5oPExA0txHMjEI5Ye13IUy Apple Podcasts - https://podcasts.apple.com/us/podcast/this-week-in-hospitality/id1849637233 Youtube - https://www.youtube.com/@ThisWeekinHospitality On this week's episode the guys are joined by Alice Sherman, CEO of HVS Executive Search! Alice Sherman has placed some of the most powerful executives in hospitality. As CEO of HVS Executive Search, she's seen thousands of resumes, sat across from hundreds of owners, and walked the halls of Congress to lobby for the industry. Her message to the business? You're still hiring wrong. Years of experience is the most overrated qualifier in the industry. Cover letters are dead. And the best talent isn't chasing the big brands anymore — they're running toward independent, luxury, and boutique properties where they can actually build something. Alice breaks down what a modern resume should look like, why the Chief Commercial Officer is the new CEO succession play, and what happened when she went to Capitol Hill and realized most lawmakers had no idea hospitality employs more hourly workers than any other industry in America. Then the crew gets into the stories. Google just scooped up Spirit Airlines' entire operational data set — pricing models, booking curves, 100 million emails — for $10 million. That's less than Spirit spent building its headquarters. Why didn't anyone in travel bid $11 million? Timeshares are back, and Gen Z is driving the bus. 92% satisfaction. 80% occupancy. And the generation that hates commitment is apparently fine with shared vacation ownership. And Disney just invented a new metric to make sure Wall Street sees what's really happening: the cruise business is surging, and $12 billion says they're just getting started. About the Guest: Alice Sherman Alice Sherman is the CEO of HVS Executive Search, where she leads the firm's global executive placement practice across hospitality, restaurants, and private equity. She started her career on the floor, running operations in fine dining restaurants and boutique hotels, before moving through recruitment, training, openings, development, and brand communications. She joined HVS as an Associate and worked her way up, eventually overseeing the entire Americas practice before stepping into the global CEO seat in 2026. Alice advises ownership groups, C-suites, and boards on leadership architecture, succession planning, and organizational design, and is always glad to be a resource for stakeholders navigating an executive change. Alice on LinkedIn: https://www.linkedin.com/in/alicesherman5 Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/ Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/ Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/ Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/
With nearly 30 years of experience in the hospitality industry, Keith is a career hospitality executive. Having graduated from the Cornell University Hotel School, he went on to work at Waldorf=Astoria Hotel before embarking upon a career in hospitality executive search. He was the CEO & founder of HVS Executive Search before joining AETHOS Consulting Group. A frequent lecturer on industry related issues, Keith has written more than 100 articles on the topics of executive selection, pay-for-performance, corporate governance and executive leadership. He is currently writing his first book, The Loneliness of Leadership.
In this first segment of Franchise Today in 2012, Paul Segreto welcomes as his guest, Court Williams, Partner - North America, HVS Executive Search. Paul and Court discuss how to optimize human capital strategies for success and profit in the 21st century. Court comes to HVS Executive Search with over 20 years of executive search experience in the hospitality industry. His background also includes leading the human resources department with Sbarro’s, an international restaurant chain and nine years in restaurant operations throughout the United States. Court has served as a student coach with Cornell University’s Hospitality Leadership Development Institute since 1998, and is also an executive coach for MBA students at The Johnson School of Business. In 2009, he was appointed to the Advisory Council for Washington DC based, New Brand Analytics, a firm which provides real time consumer insight intelligence to hospitality companies through the use of social media. Court earned his Bachelor of Science degree in Hotel Administration from Cornell University. About Franchise Today Franchise Today is hosted by Paul Segreto, President & CEO at franchisEssentials, and co-produced by well-known franchise veteran, Joe Caruso. Their unique perspective and extensive industry experience provides the foundation for relevant discussions about franchising and franchise best practices. Weekly guests include some of the brightest minds in the franchise world, with specific expertise and experience within various areas of franchising.