POPULARITY
In this episode of the Art of Franchise Marketing Podcast, host Erin Martin speaks with Lou Imbriano, a seasoned marketer with experience in sports and franchise marketing. Lou shares insights from his time as the Chief Marketing Officer for the New England Patriots, discussing how he transformed a transactional marketing approach into a relationship-oriented strategy that significantly increased revenue. He emphasizes the importance of understanding customer needs, leveraging data, and creating memorable experiences to foster loyalty. Lou also highlights the necessity of integrating sales and marketing efforts and the value of building strong customer relationships to drive referrals and business growth.
"Lou, Lou, Lou" was the producer for Eddie Andelman's WEEI Radio Show. Check out his website louimbriano.com. He is currently Chairman and CEO of the Imbriano Group, a think tank and consultancy firm that provides intellectual capital and solid business strategies to organizations. Lou shares a wonderful untold story about the Patriots Super Bowl appearance in Jacksonville.
Joe talks with Lou Imbriano about his time at WEEI, New England Patriots, and starting his own company.
Joe Limone is one half of a duo who had a hand in breaking the 86 year curse of the Bambino, as well as helping the Patriots to football dominance, He as well his childhood friend lucky Lou Imbriano may not be as well known as Big Papi or Tom Brady but they had a hand in returning sports dominance to Boston using the power of the Nail, Joe tells Mark and AJ all about it. Tune in each week on 540 am in NY NJ CT and streaming on www.sportstalknylive.com at 7pm Sundays for the live broadcast.Please take a moment to like our fan page WLIE 540 AM SPORTSTALKNY and follow us on twitter @sportstalkny
Welcome to Episode 6 of the Front Office Exchange podcast featuring J.W. Cannon, Senior Project Lead for Sponsorship and Events for UPS in Atlanta, and cofounder of Twitter's #sbchat. I was introduced to J.W. by a mutual friend in the industry, but I was familiar with him before that, through his very popular #sbchat conversation on Twitter. Every Sunday night at 9:30 PM eastern, he and co-founder Lou Imbriano lead an engaging back and forth with followers on the hottest topics in sports business. It's a must for anyone in the industry. J.W. has led a diverse career between events, agencies and now one of the top companies in the world, UPS. He offered perspective on each of those corners of the sports business industry, while also giving advice on everything from how to pitch him, to how to get his attention if you're looking for a job right out of school. J.W. was a blast to talk to. He is a super-engaging and down-to-earth executive who genuinely loves to give back to the sports business community. I think you'll really enjoy this episode. Big thanks both to J.W. and to you for listening. For show notes, past episodes and more, please visit us at www.frontofficeexchange.com, on Facebook at Front Office Exchange and on Twitter at @frontofficeexch. Please also feel free to reach out to me directly at jake@frontofficeexchange.com and on Twitter at @jakefehling. This and past episodes of Front Office Exchange are available on iTunes and SoundCloud, among other places, and I encourage you to subscribe, share episodes, rate them, add comments, and suggest ideas for future guests.
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
Sports marketing strategist Lou Imbriano is creating what may end becoming one of the largest industry teaching tools online in the Sports Business Academy. Imbriano is sharing his knowledge of the industry, especially how to correctly work on marketing directly to the customer, as well as sharing some of his vision on what works and what doesn’t when trying to connect with fans. Imbranio pulls no punches as he talks about exposing the weakness of the lazy, as well as why some teams fail and some teams just get it. Twitter: @LouImbriano
Before coach Bill Belichick and quarterback Tom Brady, took the New England Patriots to the top of the NFL they still had a product that needed to be sold. Patriot’s owner, Jonathan Kraft, drafted Lou Imbriano to revitalize the teams marketing and sales. Lou shares with Host Jim Lobaito the common sense marketing and relationship building tips he wrote about in his book “Winning the Customer: Turn Consumers Into Fans and Get them to Spend More."
Glenn discusses The Business of Sports with Lou Imbriano, the CEO at TrinityOne Sports, a marketing strategy and business advisory consultancy that works with organizations to turn around their marketing efforts and increase profitability through building stronger consumer ties and a more trustworthy brand.
Glenn discusses The Business of Sports with Lou Imbriano, the CEO at TrinityOne Sports, a marketing strategy and business advisory consultancy that works with organizations to turn around their marketing efforts and increase profitability through building stronger consumer ties and a more trustworthy brand.
Maury Brown talks with Lou Imbriano - President and CEO of Trinity One Marketing and the author of "Winning the Customer."