The Art of Franchise Marketing

In this episode, Felicia Reeves, CMO of Empower Brands, shares her insights on transitioning into a new leadership role, the importance of building trust and empathy, and simplifying marketing for franchisees. She emphasizes the significance of data in marketing, connecting marketing efforts to business impact, and fostering curiosity within teams. Felicia also discusses the role of authenticity in thought leadership and the challenges of harnessing data across multiple brands. Additionally, she touches on the potential of AI in marketing and the importance of consistency in personal branding.

In this episode, Erin Martin interviews Doug Zarkin, Chief Brand Officer of Modern Performance and Recovery Brands and author of 'Moving Your Brand Out of the Friend Zone.' They discuss Doug's extensive career in marketing, with a focus on brand transformation, particularly at Pearl Vision. Doug shares insights on the importance of understanding customer experience, the brand value equation, and the cultural permission needed for innovation. The conversation also touches on the dynamics of brand love and the role of AI in marketing strategies.

In this conversation, Erin Martin interviews Bre Boote, the Senior Director of Marketing and Communications at Slick City Action Park, the first waterless slide park. They discuss the origins of Slick City, the importance of brand identity, and the strategies for growth and franchising. Bree shares insights on marketing differentiators, the role of video content, and the significance of user-generated content. They also discuss future initiatives, including the integration of AI in marketing and the importance of continuous learning and innovation within the industry.

In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Stephanie Knepp, CEO of Sit Still Kids Salon. They discuss the unique approach of Sit Still in providing a comprehensive customer experience that goes beyond haircuts for kids. Stephanie shares insights on building customer loyalty, effective marketing strategies, and the integration of technology in enhancing customer engagement. The conversation also delves into the importance of operational excellence in marketing success and the future growth plans for Sit Still Kids Salon.

In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Amy Cantwell, VP of Marketing at Re-Bath Corporation. They discuss Amy's extensive background in marketing, the opportunities she sees in franchising, particularly with AI and data utilization, and the importance of building a data-driven marketing culture. Amy shares insights on navigating data security in the age of AI, offers advice for franchise marketers, and reflects on her entrepreneurial experience with a winery, emphasizing the importance of understanding business outcomes in marketing. In this conversation, Amy Cantwell discusses various marketing strategies, focusing on influencer marketing, brand campaigns, and the importance of emotional connections in creative advertising. The discussion also touches on the long-term benefits of brand awareness and the need for candid communication in team dynamics.

In this episode of the Art of Franchise Marketing Podcast, host Erin Martin speaks with Lou Imbriano, a seasoned marketer with experience in sports and franchise marketing. Lou shares insights from his time as the Chief Marketing Officer for the New England Patriots, discussing how he transformed a transactional marketing approach into a relationship-oriented strategy that significantly increased revenue. He emphasizes the importance of understanding customer needs, leveraging data, and creating memorable experiences to foster loyalty. Lou also highlights the necessity of integrating sales and marketing efforts and the value of building strong customer relationships to drive referrals and business growth.

In this conversation, Erin Martin interviews Ashley Gundlach, the president of British Swim School, discussing her background in marketing and the initiatives the brand is undertaking for the year. They delve into the importance of conversion rate optimization, lead nurturing strategies, and how British Swim School differentiates itself in a competitive market. The conversation highlights the significance of data-driven decisions, the evolving landscape of customer engagement, and the brand's commitment to child safety and development.In this conversation, Erin Martin and Ashley Gundlach explore the intersection of data analytics and marketing strategies within the franchise model. They discuss the importance of understanding data, balancing operational tasks with analytical insights, and the integration of various marketing tools to enhance customer engagement. The conversation also touches on the resurgence of traditional marketing methods and the innovative use of AI to improve customer interactions and streamline processes.

In this episode, Franchise Marketing Coordinator Leah Pinkes of ohDEER reveals the secrets behind building a strong, authentic social media presence. Leah discusses the importance of trial and error in content strategy, why relatable and unscripted moments—like dogs playing in the backyard—outperform curated ads, and how empowering franchisees to share their own stories creates genuine community engagement. Learn how ohDEER's mission of helping families enjoy more time outside translates into social content that resonates emotionally and drives loyalty. Whether you're a franchise owner or a marketer, discover actionable tips for making your organic social media content impactful and memorable.

In the Art of Franchise Marketing podcast episode, Erin Martin interviews Laura Rice, CMO of Huffman Family Brands. They discuss the marketing strategies behind the Celebree School brand and its franchise growth. Laura shares insights on the importance of community connections, the newly launched brand fund, and how data and AI tools are being utilized to enhance marketing efforts and customer experience. The conversation highlights the challenges and opportunities in franchise marketing, emphasizing collaboration among franchisees and the significance of grassroots marketing. In this conversation, Erin Martin and Laura Rice delve into the transformative role of AI in customer insights, the importance of strategic meetings for team collaboration, and the metrics that define performance in franchise development.

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews James Doyle, CMO of  Pirtek USA, discussing his extensive experience in franchising, particularly in the service industry. They explore the importance of being findable in emergency services, the strategies for enhancing digital presence, and the value of customer reviews. The conversation emphasizes the significance of focusing on foundational marketing strategies and building strong relationships with franchise owners. In this conversation, James Doyle discusses various aspects of marketing, particularly in the B2B sector. He emphasizes the importance of customer engagement through multiple review methods, understanding customer needs, and the differences between B2B and B2C marketing strategies. 

In this episode of The Art of Franchise Marketing, Erin Martin chats with Cassie Gato, VP of Marketing at K9 Resorts Luxury Pet Hotel, about the unique challenges and opportunities in pet care marketing.Gato shares how K9 Resorts is streamlining franchisee marketing with turnkey systems and influencer collaborations. She highlights their shift from manual content distribution to automation, easing the load on franchise owners while ensuring brand consistency.The conversation explores the power of grassroots marketing, the balance between corporate messaging and local storytelling, and how K9 Resorts equips franchisees with tools for success. Whether you're in pet care or another service industry, this episode offers actionable insights on blending digital strategies with community-driven marketing to build trust and drive growth.

In this episode of The Art of Franchise Marketing, we dive into an insightful conversation with Brooke Janousek, CMO of Garage Experts. Brooke shares her transition into her new role and provides valuable insights into key marketing initiatives driving the company forward. She discusses the power of data-driven decision-making, integrating new CRM systems, and innovative applications of AI in competitive analysis. Brooke also emphasizes the importance of consumer research in shaping brand perception and the critical role product quality plays in marketing success. This episode is packed with valuable takeaways for franchise marketers, including how AI is transforming business outcomes and the growing importance of personal branding in franchise development.

In this episode, we sit down with David Smith, VP of Digital Marketing at GoMinis Franchising, to explore how data transforms franchise marketing. With 114 locations under his leadership, David shares how GoMinis is shifting away from traditional cost-per-lead metrics to focus on true ROI. He discusses the power of integrating sales and marketing data, the role of regional insights, and how franchisees can use data to make smarter, more strategic decisions.We also dive into the biggest marketing challenges franchisees face and how to overcome them. David explains why reframing the conversation from cost-per-lead to ROI is critical for long-term success and how GoMinis uses API integrations and BI tools to track performance more effectively.

In this episode of The Art of Franchise Marketing, Katherine LeBlanc, Chief Marketing Officer at 4Ever Young Anti-Aging Solutions, shares her expertise on balancing long-term brand development with immediate results from transactional media. Drawing from her experience with brands like Smoothie King, Painting with a Twist, and Color Me Mine, Katherine explains how focusing on systems, integrations, and guest experience can drive impactful marketing outcomes.Katherine also discusses how data, creative strategies, and customer experience work together to create a winning formula for brands looking to grow sustainably while delivering short-term results.

In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Burke Cuny, EVP of Alliance Franchise Brands, to discuss the complexities of leading marketing for a portfolio of more than 600 franchise locations across North America. Burke shares his journey from overseeing a single division to managing both sign and print brands, offering insights into restructuring teams, merging brands, and optimizing marketing operations.The conversation explores key topics such as:The shift from a generalist marketing approach to a specialized internal agency modelBalancing internal capabilities with external agency supportThe debate between a "house of brands" vs. "branded house" marketing strategyThe resurgence of print and direct mail in a digital-first worldThe power of integrated tech stacks and digital attribution in franchise growthBurke reflects on his early career at Domino's, where franchisee insights helped drive innovation, menu expansion, and a game-changing rebrand. Tune in for expert perspectives on structuring franchise marketing teams for long-term success.

In this episode, Hagan Kappler, CEO and Founder of Daisy, discusses how her company has embraced creative marketing strategies to engage customers and drive growth. She also discusses the importance of pivoting when necessary and using influencer partnerships, CRM systems, and immersive experiences to build strong customer relationships. Hagan also explores how ongoing feedback, personalized service, and cross-industry collaborations shape Daisy's future and increase customer lifetime value.

In this episode of The Art of Franchise Marketing, Erin Walter, Chief Marketing Officer at Freddy's Frozen Custard & Steakburgers, discusses the brand's evolving marketing strategies amid its rapid growth, with over 60 new locations slated for 2025. Erin dives into Freddy's data-driven approach to menu innovation, which reflects customer preferences, and the impressive growth of their loyalty program, which now has nearly 4 million app users.She also explores how digital marketing transforms franchisee engagement and enhances customer experience. Reflecting on her journey as CMO, Erin shares valuable insights on the power of mentorship, the importance of building strong relationships with franchisees, and her leadership development.

In this episode of The Art of Franchise Marketing, Heidi Morrissey, President of Kitchen Tune-Up & Bath Tune-Up under the Home Franchise Concepts umbrella, shares key marketing strategies that have fueled her franchise growth. She discusses the evolution of the National Advertising Fund, the shift to a percentage-based structure, and the growing importance of digital marketing on platforms like Facebook, Instagram, and TikTok. Heidi also highlights the value of diversifying marketing efforts with partnerships, offline tactics, and social media lead generation. Tune in for actionable insights on building a successful, adaptable marketing strategy for franchise growth.

On this episode of The Art of Franchise Marketing, we are joined by Robert Mitchell, Chief AI Officer at WSI Digital Marketing Services. As an advisory service, WSI is at the forefront of integrating AI into digital marketing, helping franchise brands enhance their strategies with cutting-edge AI tools.Robert dives into the evolving role of AI in marketing, from data security and compliance risks to AI-powered automation and content generation. He explains how businesses can fine-tune AI models for proprietary use, leverage automation for efficiency, and navigate the shift from traditional SEO to AI-driven search visibility. 

In this episode of The Art of Franchise Marketing Podcast, our new host, Erin Martin, sits down with Madeleine Zook, the podcast's original host and a dynamic force in the franchise world. With experience as a franchisee, franchisor, CMO, and consultant, Madeleine offers a candid, no-nonsense take on the marketing challenges stalling franchise growth. She emphasizes the importance of directness, trust, and speed in driving success. From revamping websites and streamlining call systems to optimizing paid media, Madeleine reveals how she helps brands achieve meaningful progress in just months, not years.In this episode, you'll learn how to optimize marketing budgets, harness AI for scalable growth, and sidestep the common mistakes that hinder franchise success. This episode is a must-listen for unfiltered, actionable insights on accelerating franchise marketing.

On the Art of Franchise Marketing, Host Madeline Zook is joined by CMO, Kyle Smith. With nearly 15 years of experience in higher education marketing, Kyle seamlessly transitioned into the franchising world, leveraging his expertise in brand promotion and business development. His story highlights the interconnectedness between marketing roles in different industries, emphasizing the importance of brand protection and growth across diverse sectors.Kyle's strategic vision is focused on doubling growth and expanding brand recognition while maintaining a customer-centric approach. He emphasizes the significance of metrics-driven marketing strategies, including targeted advertising, referral programs, and strategic partnerships with power partners. Kyle's journey exemplifies how adaptability, strategic planning, and customer-focused marketing can drive success in the competitive franchising landscape.

On the Art of Franchise Marketing, our Host Madeleine Zook is joined by Kamille McCollum, Co-Founder and COO of BODYBAR Pilates. Kamille shares insights into the strategic decisions and operational intricacies that fueled the rapid expansion of BODYBAR Pilates from a regional presence to a nationwide franchise phenomenon. The dialogue delves into the intricacies of franchising, exploring the delicate balance between operational efficiency and franchisee support. McCollum's emphasis on trust, clear division of responsibilities, and a corporate ethos within franchise relationships offer valuable lessons for aspiring franchisors. As the conversation unfolds, McCollum hints at the brand's future trajectory, teasing potential expansions and service innovations that promise to further solidify BODYBAR Pilate's position as a frontrunner in the boutique fitness franchising landscape.

Join Eric Myers from My Place Hotels on The Art of Franchise Marketing as he delves into the dynamic world of hotel franchising. Eric offers valuable insights and expertise on guiding franchisees from vision to reality. With a background in finance and sales, Eric's role involves providing comprehensive support in navigating the complexities of opening and managing hotels, emphasizing the importance of strong financial backing and ongoing support post-launch. Discover the diverse pool of franchisees and investment opportunities available in this engaging discussion on transforming dreams into successful hotel ventures.

In this insightful conversation, Madeleine Zook interviews Kenny Reinbold, the Director of Advertising for Express Employment Professionals. With 13 years of experience, Kenny shares his career journey from local marketing to internal communications and corporate PR, ultimately diving into franchising. Discover the ins and outs of the franchise business model and gain insights on staffing processes and client relationships straight from Kenny's expertise. They delve into various aspects of the franchise industry, discussing the brand's history, growth goals, franchise model, impact on communities, and strategic advertising approach. The dialogue sheds light on how franchising can create meaningful impacts on individuals' lives while being a successful business venture.

Join us for an enlightening discussion with John Hewitt, a renowned CEO and founder in the franchising industry. With over 55 years of experience, John has shaped the landscape of franchise marketing, spearheading the success of Liberty Tax, Loyalty Brands, and numerous other ventures. In this conversation, John shares his remarkable journey, from humble beginnings to building billion-dollar companies.John's expertise shines through as he delves into the intricacies of franchising, highlighting innovative approaches like franchisee feedback sessions and strategic decision-making based on market dynamics. Through his insights, John provides a comprehensive blueprint for franchise success, drawing from his unparalleled experience and a deep understanding of the evolving franchising landscape.

On the Art of Franchise Marketing, guest Jennifer LoBianco, CMO of Best Life Brands delves into the challenges of digital marketing in today's landscape. From testing new tactics to maintaining a balance between data analytics and strategic focus, she offers practical tips for franchisees looking to optimize their marketing efforts.Jennifer highlights the significance of understanding target markets and tailoring messaging to resonate with diverse audiences. Drawing from personal experiences and industry expertise, she discusses the nuanced approaches to engaging both emotionally driven and pragmatically-minded individuals.Explore the intersection of branding, marketing, and franchise development with Best Life Brands, and discover actionable strategies for success. 

On The Art of Franchise Marketing, Madeleine Zook sits down with Kristopher Stuart to explore his remarkable journey from humble beginnings in a mom-and-pop shop to becoming a force in the franchising industry. Kristopher shares his serendipitous entry into franchising, starting as his mom's first employee in the window coverings business before transitioning into firefighting and ultimately diving headfirst into franchising. With a focus on service and community, Kristopher emphasizes the parallels between his experience as a firefighter and his role as a franchisor, highlighting the importance of a shared commitment to service in both realms. As the conversation unfolds, Kristopher candidly discusses the challenges his brand faced, including the realization of being "bad franchisors" in the early stages, and the pivotal decision to invest in a full brand build-out. Kristopher provides valuable insights into the delicate balance of operational and growth investments, offering practical advice for emerging brands navigating the franchising landscape. His commitment to family, both in business and in life, shines through as he discusses the ethos of his brand, emphasizing integrity, commitment, and selflessness. With a deep understanding of the human aspect of franchising, Kristopher's story serves as an inspiration for aspiring franchisors and a testament to the transformative power of building genuine relationships within the franchise community.

On the Art of Franchise Marketing, we delve into the transformative impact of mobile technology solutions on the franchise landscape. From enhancing customer experiences to optimizing employee efficiency, the conversation explores how innovative solutions offered by companies like Stratix are reshaping the franchise ecosystem. Stratix has the proven mobile expertise and service execution to help companies transform any mobility challenge into a competitive advantage. Moreover, the discussion illuminates emerging trends such as wearables, augmented reality, and the integration of AI, offering franchise owners valuable foresight into future technological advancements. With practical examples and expert analysis, this podcast equips franchisors with actionable strategies to leverage mobile technology effectively, paving the way for operational excellence and sustained growth in the competitive franchise landscape.

On The Art of Franchise Marketing, Jeff brings a wealth of expertise in strategic planning, sales process optimization, and infrastructure development to support franchise brands in their growth trajectory. Having successfully navigated private equity acquisitions, Jeff now leads Front Street, a boutique private equity firm focused on guiding emerging franchisors toward sustainable growth and equity-building strategies.In this engaging conversation, Jeff and industry expert Madeleine Zook shed light on the evolving relationship between private equity and franchising. From the initial stages of due diligence to post-acquisition integration, they delve into the complexities of private equity investment, offering valuable insights for founders and entrepreneurs considering selling their brands. Discover practical strategies for preparing your brand and team for private equity investment, and gain valuable perspectives on navigating the dynamic landscape of franchising and finance. Whether you're a franchisor, franchisee, or investor, this discussion provides essential guidance for optimizing your business for success in today's ever-changing market.

Join Scott Zide, the CEO of Empower Brands on The Art of Franchise Marketing, as he shares his remarkable journey through the world of franchising. With a career spanning from franchise ownership to leading a multi-branded franchisor, Scott brings a wealth of experience and insight to the table. From co-founding Mosquito Squad to spearheading the growth strategy of Empower Brands, Scott's story is a testament to dedication and innovation in the franchising industry. Delve into the intricacies of integrating acquired brands, fostering collaboration among diverse teams, and mitigating the risk of burnout as the organization experiences rapid growth.

In The Art of Franchise Marketing, experienced entrepreneur Dan Claps provides a deep dive into the world of franchise marketing, drawing from his extensive background in both franchise brokerage and lead generation. As the co-founder of Voda Cleaning and Restoration, Claps shares the strategic decision-making process behind transitioning from a successful lead generation venture to becoming a franchisor in the cleaning and restoration industry. Delving into the intricacies of franchise development and the challenges of building a business, Claps offers candid insights into the relentless hustle required in entrepreneurship, balancing work commitments with personal life, and the importance of defining one's priorities. With a focus on creating a business model that is recession-proof, pandemic-resistant, and impactful, Claps reveals the rationale behind Voda's unique dual offering of cleaning and restoration services, highlighting the brand's commitment to providing essential services while maximizing market potential. From his unwavering optimism to his dedication to empowering franchise owners, Claps offers a compelling narrative of resilience, adaptability, and relentless pursuit of success in the dynamic world of franchising. 

Delve into Shuckin' Shack Oyster Bar's unique franchise model, spanning 18 locations across six states with a focus on maintaining a distinct local flavor.  Darren provides valuable insights into the delicate balance between brand consistency and allowing each Shack to embrace the character of its owners and community. As the conversation unfolds, Darren sheds light on the brand's commitment to a "Think Act Be Local" approach for 2024, emphasizing the importance of personal, face-to-face engagement with local communities. Gain insights into the brand's goal of healthy and deliberate growth, avoiding the pitfalls of rapid expansion in favor of preserving the quality and charm that define Shuckin' Shack Oyster Bar. Discover the importance of cultural alignment and unique marketing strategies that go beyond the ordinary. This episode provides a compelling narrative of resilience, authenticity, and the art of building a successful franchise, one shuck at a time.

On The Art of Franchise Marketing, Tracy Stapp Herold, Special Projects Editor at Entrepreneur, shares valuable insights into the Entrepreneur Franchise 500. With over 20 years of experience in franchise lists and rankings, Tracy delves into the significance of the Franchise 500 for both franchisors and potential franchisees. Tracy provides a comprehensive overview of how the list is curated, from the criteria used in the selection process to the emphasis on support and brand strength.The discussion unfolds beyond the rankings as Tracy highlights the diverse categories covered in the Franchise 500, ranging from fitness and pet services to home services and more. The conversation also touches upon the unique challenges and opportunities in the franchise industry, showcasing how the list acts as a spotlight for the achievements and growth of franchise businesses.Whether you're a seasoned franchise professional or someone exploring franchise opportunities, this conversation offers valuable insights into the intricacies of the franchise landscape, the importance of support systems, and the holistic approach taken by Entrepreneur in presenting the Franchise 500.

On the Art of Franchise Marketing, our host, Madeleine Zook dives into the captivating story of Josh York, the founder and CEO of GYMGUYZ. GYMGUYZ delivers in-home personal trainers right to your door for customized one-on-one or group workouts in the privacy of your living room, backyard, or anywhere you choose. Imagine no commute, no gym bag, and no crowded locker rooms. Since 2008, their mobile fitness training company has continued to grow, helping thousands of clients improve their fitness and their lives, no matter their age or ability.This podcast episode navigates York's intense journey, starting from humble beginnings to servicing over 1,500 cities across the US, Canada, and the UK. Delving into York's unwavering commitment to fitness, family, and unrelenting persistence, listeners gain insight into the challenges, setbacks, and triumphs he encountered throughout the franchise's growth. Uncover York's leadership insights, coaching techniques, and the franchise's seamless international expansion. This podcast motivates and illuminates the path to success in fitness franchising.

On the Art of Franchise Marketing, host, Madeleine Zook sits down with Xponential Fitness President of Franchise Development, Lance Freeman. Through its mission to make boutique fitness accessible to everyone, the Company operates a diversified platform of ten brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training, and yoga. The discussion unfolds, revealing Lance's expertise in identifying opportunities within the fitness market. He shares insights into scaling brands, navigating competitive spaces dominated by boutique fitness studios, and the unique advantage of competing against smaller, localized businesses. Lance reveals a strategic focus on sustainability, market trends, and the importance of aligning brands with a culture-driven approach.

On the Art of Franchise Marketing, The discussion delves into Kevin's journey from a graphic design background to spearheading the rebranding of a gutter-based business. The Brothers that Just Do Gutters is a rapidly growing, locally owned, and operated franchise with over 100+ locations nationwide and growing. Their mission is to "Reinvent Contractor Service" by providing a great place to work and delivering 5-star service every step of the wayKevin highlights the strategies essential for franchise sales, particularly in the home services industry. He emphasizes the importance of community building for franchisees, emphasizing an entrepreneurial mindset to forge strong local connections. The conversation extends to the role of franchise development and the nuanced partnership between franchisors and external sales organizations (FSOs), offering valuable insights for aspiring franchisees and franchisors seeking business expansion.Overall, this engaging dialogue not only dissects franchise marketing tactics but also presents a growth roadmap, drawing parallels between brand-building and community connections to drive success in the franchising landscape.

Join us on The Art of Franchise Marketing as Kory shares his inspiring journey from an enthusiastic fitness lover to a key figure in one of the nation's fastest-growing franchises, The DRIPBaR. Discover how the DRIPBaR's Vitamin Therapy and Wellness Services can improve cellular health, leading to a more vibrant and disease-resistant life.In this episode, we'll delve into the crucial aspects of a successful wellness franchise, including aligning expectations, establishing clear sales processes, and nurturing a unified culture. Learn the importance of empathy, building strong relationships, and adapting marketing strategies to enhance brand representation and community engagement.

In this episode of The Art of Franchise Marketing, a dynamic dialogue between Madeleine Zook and Craig Sherwood, the spotlight shines on the fitness landscape redefined by Lumin Fitness. Lumin Fitness is The World's Smartest Fitness Studio. Founded in 2019 and developed by fitness, franchising, and gaming industry veterans, the brand's proprietary fitness ecosystem utilizes the latest advances in artificial intelligence, digital display, motion tracking, and object detection to create the most intelligent, interactive, and individualized boutique fitness experience in the world.This groundbreaking approach disrupts traditional workout paradigms, immersing enthusiasts in an experience fueled by state-of-the-art AI technology. The proprietary technology reshapes the global fitness industry, providing a glimpse into a future of health and wellness that's interactive and intelligently tailored to each individual's unique needs and preferences. Lumin Fitness stands as a beacon guiding the evolution of fitness, embodying a holistic and dynamic approach that sets new benchmarks in the quest for personal well-being.

Join us on The Art of Franchise Marketing as we sit down with Betsy Hamm, the CEO of Duck Donuts, to unravel the fascinating journey of Duck Donuts' growth from a hidden gem in the Outer Banks to a nationally recognized brand. Duck Donuts was founded in 2007 by Russ DiGilio in Duck, North Carolina. His intention? To solve a family vacation problem: “Our family wanted a place to buy warm, delicious, made-to-order donuts!, and when we couldn't find one, we decided to start our own.” Headquartered in Mechanicsburg, Pennsylvania, the company began franchising in 2013, and prides itself on sprinkling happiness to its guests through its unique in-store experience, exceptional guest service and a duckzillion donut combinations. As one of the fastest-growing donut franchise companies, Duck Donuts has more than 115 locally owned and operated shops across 24 states, Peurto Rico and three international locations in Burlington, Ontario; Cairo, Egypt; and Riyadh, KSA. In this episode you'll learn how Duck Donuts navigates the evolving QSR landscape, and the delicate balance of innovation while honoring tradition. Delve into the challenges of expanding the brand and adapting to diverse markets. Discover how Duck Donuts maintains a circle of success, empowering franchisees one warm, made-to-order donut at a time.

The discussion delves into the nuances of franchise development, highlighting its complexity beyond sales. It emphasizes the importance of understanding the emotional and strategic aspects involved, focusing on aligning the right entrepreneurs with the appropriate opportunities. Jonathan's insight reveals the significance of mentorship, diverse experiences across varied company structures, and how these contribute to grasping the dynamics of franchisees. This episode's emphasis on cohesion within the franchisee community underscores the criticality of selecting partners who align with the brand's values, culture, and long-term vision.The discussion shifts to Wingstop's approach to menu innovation. While they primarily emphasize flavor diversity over menu complexity, they ensure consistent offerings adaptable across their products, facilitating a more seamless addition of items like sandwiches without overwhelming operational intricacies. The conversation wraps up with a glance into Wingstop's future goals. Jonathan emphasizes the ongoing focus on maintaining momentum, and maximizing existing strategies while innovating within the brand's core identity to achieve these ambitious goals.

Dive into The Art of Franchise Marketing with Lisa Rossmann, Chief Brand Officer at Hand and Stone Massage. Hand & Stone is a 500-plus unit Massage and Facial Spa with a mission to bring affordable massage and facial services to the masses, tapping into the ‘day-cation' market segment. Lisa delves into her remarkable journey of seamlessly transitioning from a licensed esthetician to ascending the corporate ladder at Hand and Stone. Lisa sheds light on the importance of adhering to proven playbooks and fostering a collaborative approach as integral components of sustained success. The episode unfolds as a masterclass, offering invaluable insights into the delicate equilibrium Hand and Stone maintains—innovating with new services while steadfastly preserving a robust brand identity. Lisa passionately advocates for a clear strategy and rigorous testing in the consideration of additions to the franchise model, underlining their pivotal role in navigating the intricate landscape of franchise marketing

Dive into the fascinating world of franchise marketing with Madeleine Zook as she interviews Bennett Maxwell, the mastermind behind Dirty Dough, a cookie franchise that has taken America by storm. In this episode, Bennett shares how he acquired and transformed an existing cookie company into a rapidly growing franchise. With 34 locations open in just 14 months, Bennett discusses the challenges and strategies he's employed to manage this explosive growth while dealing with a high-profile legal battle with a competitor. Learn how Dirty Dough's unique centralized production model and innovative approach to the gourmet cookie market have positioned them for success, even in a competitive industry. Bennett's candid insights into franchising and marketing provide valuable lessons for aspiring entrepreneurs and seasoned business professionals.

In this episode of The Art of Franchise Marketing, our host Madeline Zook delves into a fascinating conversation with Brett Payne, the founder of Contender Esports. This franchise company provides esports retail spaces for the gaming community. Brett's unique approach to franchising involves following the money but also emphasizes the value of building relationships and making friends worldwide. He highlights the importance of understanding the cultural nuances of each country and using digital marketing strategies to attract potential franchisees.As the podcast episode unfolds, Brett's insights into the esports industry and the opportunities it presents are eye-opening. The episode touches on the positive impact of esports on individuals, especially those who may not thrive in traditional sports, and the vibrant community that forms around these virtual competitions. Listeners will gain valuable knowledge about international franchising, the evolving esports landscape, and the importance of understanding today's generation's changing preferences and interests.

Discover a new perspective on franchise growth with Front Street Equity Partners. Front Street Equity Partners is the first and only pure play strategic advisory & private equity investment firm solely dedicated to exponentially growing enterprise value in a compressed time frame in the franchise industry. In this engaging podcast, we delve into the unconventional strategies employed by this equity firm to empower young and struggling franchise brands. Erik VanHorn, the founder of Front Street, sheds light on their hands-on approach, emphasizing the importance of creating strong relationships with founders and ensuring that brands are not just surviving but thriving. In this podcast episode, Erik discusses the critical factor that sets successful franchises apart: profitability. He addresses the misconception that some brands shy away from sharing their financials and reveals why making money should be at the forefront of every franchise's goals. Additionally, Erik shared plans for Front Street Partners' growth and revealed upcoming developments that will benefit franchisors in 2024.

Madeleine Zook engages in a compelling conversation with Sherry Rose, CEO of Stellar Service Brands. Discover the significance of fostering a culture of respect and understanding within the franchise community. Stellar Service Brands believes that small businesses are the core of the American dream, providing passionate people with opportunities for success. Join us on Sherry Rose's fascinating journey as she shares insights and principles that have propelled her to the forefront of the franchising industry. Gain a deeper understanding of how to create a thriving franchise model that honors the uniqueness of each brand while working towards a common mission, and learn about the pivotal role that home services play in supporting local communities.

Get ready for an engaging conversation with Drew McWilliams, the co-founder and president of Ivybrook Academy. Ivybrook Academy is voted the Nations #1 Half Day Preschool. Specializes in creating an academic environment for every child to reach their fullest potential. Drew shares the heartwarming story of how Ivybrook Academy was born out of his college sweetheart romance and a desire to fill a niche in the education sector. Learn how they've successfully scaled their business and made a mark in the franchising world. Discover how they carved their niche in the market, why they chose the half-day model, and how they've grown to 80 franchise agreements in just seven years.Learn about Drew McWilliams' inspiring journey where he combines his dedication to early childhood education with his knack for real estate investment. Explore the powerful impact these two worlds can have when merged successfully, paving the way for a brighter future for children and investors alike.

In this insightful and educational discussion, Madeleine Zook, the host of The Art of Franchise Marketing, sits down with Brandi Kloostra, the VP of Digital Marketing at Franworth. Franworth helps emerging franchisors achieve their business goals and grow their franchise system. Franworth accelerates brand value by building, incubating, and growing brands, using a franchise model, and leveraging our shared services platform. Brandi shares her extensive 25-year experience in the digital marketing realm, offering valuable advice to both franchisors and franchisees. Brandi discusses the evolving landscape of digital marketing, the significance of data-driven decisions, and the impact of choosing the right marketing channels to achieve desired outcomes. This conversation provides valuable insights and practical tips for anyone involved in the franchising industry, whether you're looking to franchise your business or are a franchisee seeking success in a competitive market.Learn more about the Center for Global Franchise Excellence:  https://business.louisville.edu/about/learning-at-cob/yumcgfe/

On the Art of Franchise Marketing, explore the world of franchising with seasoned expert Rick Robinson. Rick is the President of Franchise Genesis, a franchise development company that can help you expand your business through franchising in the most efficient and cost effective way. Including finding your franchisee leads. Listen and gain valuable insights into setting realistic goals, targeting the right candidates, and maximizing your franchise investment. Dive deep into the role of Franchise Genesis in helping businesses evolve into successful franchisors, and gain valuable insights into the keys to franchise success.

Discover the secrets to franchise management success on the new episode of The Art of Franchise Marketing. Join Justin Mink, the expert in implementing EOS (Entrepreneurial Operating System). EOS is a business operating system designed to help you run a frustration-free organization and gain renewed energy, focus, excitement, and business growth. Justin teaches you how to unlock the potential to run a frustration-free organization and ignite renewed energy, focus, and excitement using EOS. Whether you're a franchisee or franchisor, this episode will reveal how EOS can streamline your operations, align your teams, and pave the way for remarkable success. 

Join Jake Jensen and Ashley Cowper from Craft Axe Throwing as they share their captivating journey from diverse backgrounds to bringing the thrill of axe throwing to communities nationwide. Uncover the secrets behind Craft Axe Throwing's mission to create unforgettable experiences for guests and their dedicated team. Dive into the challenges they face in expanding their franchise and explore the benefits of joining the Craft Axe Throwing family. Discover how this industry is changing the game and proving that franchising can be both fun and sustainable. Don't miss out on this thrilling episode showcasing the success of Craft Axe Throwing's franchise model. Learn from Ashley and Jake about community engagement, surprising challenges, and the world of entertainment franchising.To learn more, franchise.craftaxethrowing.com conducts casual and competitive axe throwing events for social, corporate, and league groups. 

Join Michelle, the Marketing Manager at Tutor Doctor, on The Art of Franchise Marketing as she reveals the secrets to success in the ever-changing world of franchise marketing. Explore how Tutor Doctor, the top-ranked in-home education franchise, adapts its strategies for different countries and cultures. Discover the power of hyper-localization, fostering innovation, and building relationships with franchisees to achieve brand growth and success. Get inspired and unlock your potential in the world of franchising with Michelle's expert insights.