Podcast appearances and mentions of mark busse

'Personal brand' is an overused, increasingly meaningless term. What it should stand for is clarity in who you are, and what you stand for. But it has been co-opted by the get-rich-quick-self-help crowd, and devolved into little more than superficialities - what you wear and who you hang out with.  So it was with a cynical eye that I opened an email from my friend Mark Busse, asking me to take a look at his personal brand document. The document floored me. It was an intensely personal exploration into every facet of Mark's personality, both intimate and bold.  I jumped on the phone immediately with Mark, who revealed it was an exercise he had conducted with a personal coach. Not only had it helped him gain clarity into what really mattered to him, but it provided a compass for decisions - both personal and professional - he might make in the future.  In fact, Mark recounted that he had shown the document to a prospective employer. The employer was floored, and offered Busse a job on the spot. Tellingly, Busse refused the post, insisting the employer meet Busse's wife and, together, they should dig deeper into personal fit before proceeding.  That's when I knew I had to share Mark's story. Over the course of two recordings, Mark and I explored his journey with the personal brand exercise.  The first recording was done before Busse and his wife had met the prospective employer. The second, after. I'm not going to spoil the podcast by telling the outcome. Enjoy!

Sooner or later speechwriters and other leadership communications practitioners find ourselves talking to a subject matter expert: somebody (usually part of your client's organization) who’s going to give some of their time and knowledge to make your speech or article better. Here's how to get the most out of their time and yours. Thanks to Clare Kumar, Deb Rohac, Patti Bacchus, Evan Leeson, Ben Roberts, Ben Lucier, Mark Busse, Rob Beggs, Susan RoAne, Jamie Cohen, Luis Giraldo, James Glave, Anthony Floyd, Andréa Coutu, Richard Eriksson, Robert Beggs and Michele Owens who all weighed in online with their advice for talking to subject matter experts. Music: Theme: "Good Times" by Podington Bear (http://freemusicarchive.org/music/Podington_Bear/). Incidental music by Lee Rosevere (https://leerosevere.bandcamp.com/) including "And So Then," "Ingenuity," "More On That Later," "Looking Back," "Systematic" and "Sad Marimba Planet." Used under a Creative Commons license. Photo: James Lee on Unsplash

Can we create community out of diversity? If so, will it require changing the scale and character of urban forms within our communities…the very change some Lower Mainlanders have recently become notorious for rejecting?It’s one of many thorny questions tossed around, grappled over, and occasionally outshouted by our venerable host and his subject Mark Busse, Director of TILT Curiosity Labs at HCMA Architecture + Design, and host of the Creative Mornings Vancouver breakfast lecture series. There’s a give-and-go to this conversation that Price Talks has not yet witnessed, or had to edit around…It begins with a game of Podcast Ping Pong (you don’t know it because Gord just invented it), and ends with a discussion of the possibility that, not only have we not seen the end of Gen X, we may yet have the opportunity to witness their best and brightest contributions to society.In the middle is a wide-ranging debate about the role of designers — not planners mind you, but a broader creative class — in contributing to the directions our cities and communities take. Often bespoke approaches to prescribing how relationships are facilitated and move in space, and what we could call the ‘special sauce of serendipity’ that has come to mark social interactions in the new communities of the future, today. In places like downtown Vancouver, and Surrey, for example.And by the way, what is community? Says Busse: “There’s data that says people living in close proximity, sharing and touching skin on skin produces happier, and healthier human beings.” And if that means breaking the bargain we’ve made with previous generations who have come to counted on having homes that the kindergarten class have depicted for generations — detached house, pitched roof, chimney, backyard, and generous garden — then so be it. “Sorry, grandpa.”And when Gord asks if Gen X has blown it, Busse suggests that, perhaps with the support of a little Millennial tailwind, the best of this generation may be just over the horizon. Read more »

What does it mean to be certain? Which comes first: judgement or reason? What is the difference between our differences dividing us or empowering us? And what does any of this have to do with riding an elephant?   This week Nick & Brett explore the concept of certainty, as it exist in everything from our political climate, to our businesses, to our communities. And through the research of neurologist Dr Robert Burton, the insights of professor Jonathan Heidt, the experience of designer Mark Busse, and the unique perspective of writer Dan Harmon, they discover that self awareness, humility, and empathy may hold some of the keys to us gaining control of this wild beast called Certainty.   Plus WTSdigs, a bunch of random clips, and a sound effect or three. To join our mailing list visit www.wheretheressmoke.co * * * WTS Digs! Nick: Trumpcast Podcast. Episode, “OK, You Win” http://www.slate.com/articles/podcasts/trumpcast/2016/10/a_trump_supporting_trumpcast_listener_bails_on_trump.html Brett: Audrey & Daisy documentary on Netflix  https://www.netflix.com/title/80097321   * * * This was originally released on November 1, 2016 as an episode of Where There’s Smoke entitled, The Elephant in the Room (Certainty). Follow Where There’s Smoke on Facebook at www.facebook.com/exploreWTS, or as @exploreWTS on Twitter and Instagram. The *new* season of Where There’s Smoke launching in the fall of 2018. For updates you can subscribe to the podcast and/or the newsletter HERE.

Mark gets creative and talks about Likemind, Creative Mornings, and why he earned the nickname "stitches". 

What does it mean to be certain? Which comes first: judgement or reason? What is the difference between our differences dividing us or empowering us? And what does any of this have to do with riding an elephant? This week Nick & Brett explore the concept of certainty, as it exist in everything from our political climate, to our businesses, to our communities. And through the research of neuroliogist Dr Robert Burton, the insights of professor Jonathan Heidt, the experience of designer Mark Busse, and the unique perspective of writer Dan Harmon, they discover that self awareness, humility, and empathy may hold some of the keys to us gaining control of this wild beast called Certainty. Plus WTSdigs, a bunch of random clips, and a sound effect or three. To join our mailing list visit www.wheretheressmoke.co * * * If want to support the show and help keep it going, please check out Support WTS.com for our Patreon campaign. Also, help others discover the show by LEAVING AN ITUNES REVIEW! Thx. Connect with the show on Facebook: www.facebook.com/wtspod and Twitter: @exploreWTS. * * * WTS Digs! Nick: Trumpcast Podcast. Episode, “OK, You Win” http://www.slate.com/articles/podcasts/trumpcast/2016/10/a_trump_supporting_trumpcast_listener_bails_on_trump.html Brett: Audrey & Daisy documentary on Netflix  https://www.netflix.com/title/80097321 * * * DOWNLOAD & LISTEN directly from iTunes: http://tinyurl.com/wts-itunes. If you dig the show, please take a moment to rate & review it on iTunes Find us on Pocket Casts here: http://pca.st/smoke, and also on Spotify and Google Play. You can also go to www.wheretheressmoke.co for links to Stitcher, SoundCloud, and/or to stream online

Mark Busse is a bad mother-f*cker! He is the Director of Creativity and Engagement at HCMA Architecture + Design in Vancouver, BC. He is also a co-founder and associate of the design consultancy Industrial Brand, where for nearly two decades he served as Managing Director, specializing in serving AEC built environment professionals and other professional services firms realize brand and marketing potential through research-based strategy and communication design. Mark's Website - http://markbusse.ca/ Mark's Company - http://hcma.ca/ Vancouver Real - http://vancouverreal.tv/ Omega Point - https://www.youtube.com/user/TheOmega... Float House - http://www.floathouse.ca/

In this episode you'll discover the list of 'lessons learned' that Mark Busse and Ben Garfinkel shared with me recently. These lessons include: Marketing should not be ignored Employees want more than money It's fine to say 'no' Your online reputation matters What you say is less important than what you believe Count on technology to be a game-changer Baby Boomers are retiring and the rising generation will make changes. There's a special surprise the end of this episode, so make sure you listen all the way to the end. Go to Business of Architecture to find out about the lessons learned with regards to branding and identity.