Podcasts about meggan wood

Meggan Wood is the co-founder, designer, and branding maestro behind the leather diaper bag and handbag brand, Lily Jade. It all started when she was a new mom and diaper bag options weren’t available for the woman who valued quality AND organization. As a solution, Meggan carried her leather tote filled with a Ziploc bag “organizational” system. Her friends thought it was hilarious but her husband, Landon, knew she was on to something. Encouraging her vision, Landon asked her to design the diaper bag of her dreams, and friends, that’s how she went from happy homeschool mom to successful business owner in one year! www.lily-jade.com @lilyjadeco

Today we are interviewing Meggan Wood, the founder of Lily Jade, and we're going to chat about tips for working with brands. She has a lot of knowledge to share with you guys as she's made working with bloggers and influencers a part of their marketing strategy. If you want to work with brands and build successful brand relationships there are so many valuable tips in this episode so take notes or head to ThriveTogether.Blog for the show notes. 

On today's episode of TOL we are joined by my new friend, Meggan Wood. Meggan is mom to two girls, wife to her hubby, Landon, and the co-founder/visionary behind Lily-Jade.  Meggan shares her story of  how she struggled, as a new mom, to find the perfect diaper bag, so she decided to do something about it! Meggan's solution was to carry her leather tote filled with a ziploc bag “organizational” system. Her friends thought it was hilarious but her husband, Landon, knew she was on to something. Encouraging her vision, Landon asked her to design the diaper bag of her dreams, and friends, that’s how she went from happy homeschool mom to successful business owner in one year!  We also talk about her passion for adoption, and why it's near and dear to her heart.  She talks about the importance of community and how she and the team at Lily-Jade give back (preach it, sister!). Regardless of whether you are a mom,  a woman with a vision, or simply want to enjoy a chat between 2 women who love helping others,  I invite you to listen to our entire conversation:   If you know someone who would enjoy this episode, will you please share it with a friend?! LINKS MENTIONED IN THIS EPISODE LILY-JADE.COM| IG: LILYJADECO | FB: LILYJADECO | PINTEREST: LILYJADECO EMBRACE GRACE | #LJADOPTION Your Opinion Matters!   I am so appreciative of anyone who takes a moment to help the growth of our show by SUBSCRIBING and listening each week.  We would be so grateful if you would click the  5-star button & leave a short REVIEW on apple podcast (aka Itunes).     Stop feeling like a Hot Mess!  HOT MESS: A Practical Guide to Getting Organized is my witty little survival guide that helps you get to the root of your clutter. Learn about the 3 types of clutter, Physical, Emotional, and Calendar, along with how to avoid the 5 Clutter Pitfalls. Now is the time to reclaim time, find freedom, and feel empowered from the “stuff” that is holding you back. Available on amazon, barnes & noble or wherever books are sold. Let’s Connect!  We love hearing from you! Head on over to facebook and join our group, This ORGANIZED Life where you can post topic ideas, guest suggestions, questions, comments and photos. Of course you also connect with us on the IG or follow us on PINTEREST for some added inspiration.  

Meggan Wood, @lilyjadeco creator of Lily Jade, was on a mission to not only create a great diaper bag, but to be a blessing for women. Even though she had no design experience, she built her diaper bags based on the real needs of moms everywhere and gives back to them whenever she can. With the support of her husband Landon, she started the design process and together they built Lily Jade one bag at a time!    Episode 23 of the Time To Be You Podcast proves you don't need to have everything figured out in order to start building something great! Meggan personifies that life truly is a marathon and not a sprint - with twists and turns you have to figure out along the way. So get your running gear ready and head off to find your next adventure...who knows, you may even become an entrepreneur!    --   Questions asked on this episode: 1. Can you give us a brief background of you and how you started Lily Jade? 2. What's been on of the hardest things you have come across building a business from scratch? 3. How did you grow? Was it through Instagram or other online presence? 4. If you had one piece of advice to give another women entrepreneur out there that is just starting out in creating their own business what would it be? 5. How did you manage to start your business financially and did you decide to take on any outside investors? How were you able to grow if not? 6. Where do you see Lily Jade 5 years from now? 7. How has it been working with your husband and what is the best way to grow a team?   --   Bio: Meggan Wood is the co-founder, designer, and branding maestro behind the leather diaper bag and handbag brand, Lily Jade. It all started when she was a new mom and diaper bag options weren’t available for the woman who valued quality AND organization. As a solution, Meggan carried her leather tote filled with a ziploc bag “organizational” system. Her friends thought it was hilarious but her husband, Landon, knew she was on to something. Encouraging her vision, Landon asked her to design the diaper bag of her dreams, and friends, that’s how she went from happy homeschool mom to successful business owner in one year! After launching Lily Jade from their home in San Antonio, Texas in 2013, Meggan said “As much as I love a good diaper bag, this has to be about more than just bags. I want Lily Jade to be a blessing to women.” With that aim in mind, LIly Jade values hosting giveaways, championing adoptive families, inviting women into friendship through Nourishment & Encouragement Groups and helping out mommas with unexpected pregnancies by partnering with Embrace Grace. All you really need to know about Meggan though is that she loves people, sunshine, Jesus and a great bra!   --   Resources: www.Lily-Jade.com https://www.instagram.com/lilyjadeco/ https://www.instagram.com/megganewood/   --   Follow Laura on IG! https://www.instagram.com/laura_loveandfit/ Book a free Discovery call with Laura! https://itslaurab.com/1-1/    

They say that necessity is the mother of invention. Have you ever had an idea for a better product, a better way to do something? Do you stop yourself because you know nothing about that business or industry? My guest today wanted a better diaper bag. Knowing nothing about such a business, she went for it anyways. And she has created one of the most in-demand bags on the market. Let's find out about how she did it and how she does the motherhood Favorite Quote: “Worry does not empty tomorrow of its sorrow; it empties today of its strength.” - Corrie ten Boom Links: Address: https://www.lily-jade.com/ Social: https://www.facebook.com/lilyjadeco https://www.instagram.com/lilyjadeco/ https://twitter.com/LilyJadeCo https://www.pinterest.com/lilyjadeco/ We will be giving away a $375 Lily Jade credit to one of your subscribers. Here is the giveaway link + embed code. Feel free to use whichever one works better on your site. The giveaway will run through the end of August and I'll take care of contacting the winner and sending over their prize. Let me know if you have any questions! Thanks! https://gleam.io/YIIGb/fit4mom-lily-jade-giveaway-summer-2018 Thank you for listening today, and every day that you join me. As always, if there is someone you want me to interview or a topic you want me to talk about, just send me an email to podcast@fit4mom.com. I know how busy you are, but if you could just take a moment to review the show on iTunes or Stitcher, it would mean the world to me. Think of it like leaving a little tip for your barista. If you liked this episode share it. Super easy to do! Use #EmpoweredMama so that I can thank you! https://www.lisadruxman.com/reviewit

In this episode Meggan Wood, the founder of Lily Jade, tells us about building her wildly successful bag line. Like many entrepreneurs Meggan didn't know how she'd achieve her vision of creating her leather bags, she only knew that as a mama she couldn't find a diaper bag that fit her style. Meggan's story of learning to figure out a pattern or hire a manufacturer or why she chose to build ONLY online is so inspiring to anyone who's ever tried to build a dream from the ground up. You can find out more about Lily Jade here: https://www.lily-jade.com/ You can follow Lily Jade on Instagram here: https://www.instagram.com/lilyjadeco/

If you're a mom on Instagram, we bet you've seen a gorgeous Lily Jade bag. On today's episode of the podcast, we are pleased to welcome Meggan Wood, owner and creator of Lily Jade. We talk about her design process, working with social influencers, product manufacturing, and what it's like to be a husband-wife team. Let's get started! Listen Now   On the Podcast 00:34 - The Inspiration Behind Lily Jade02:45 - Growing a Business Rapidly04:45 - Working with Social Influencers08:45 - Meeting Manufactures, Taking Feedback, & Lily Jade 2.016:02 - Working With Your Husband21:24 - Giveaways Galore26:00 - Adorable Mom Moment29:45 - Our Own Lily Jade Giveaway The Inspiration Behind Lily Jade Meggan is married to Landon and mom to two girls, Caroline, 11, and Madeline, 7. Before becoming a mom, Meggan always loved cute totes and accessories. As a new mom, she hunted for a tote that would meet her needs, but didn't scream diaper bag. She worked in outside sales before coming home to be a SAHM, and she wanted a fashionable accessory to feel less like she had spit up all over her all the time. (And we sure do understand that!) Meggan remembers going to discount retailers and finding the biggest leather tote she could that had sturdy strapping and different carrying options. She has always valued organization and created her own ZipLock bag system to organize the contents of these totes. She vividly remembers sitting in a restaurant with her mother-in-law, lugging 2 bags to the table -- one bag for 6 month old Madeline and one bag for herself. She sat down and announced, “One day I am going to create a diaper bag that doesn’t look like a diaper bag, and fits all of my stuff, and that’s what I’m going to do.” While at that moment nothing drastic changed, the dream of Lily Jade began. Lily Jade was birthed out of a real-life need. Meggan knew that other women surely could relate to her struggles -- and she was right. Growing a Business Rapidly Lily Jade has grown quickly in  just over 3 years of business. We’re amazed, and so happy for them. But, what has contributed to their rapid success? First of all, Lily Jade creates a bag that their customer base is excited to talk about. It’s innovative, highly desirable, and appealing to a targeted niche customer. It’s not hard to find a raving Lily Jade fan! Lily Jade also used social influencers to spread the word about their bags. Social influencing wasn’t originally part of Lily Jade’s marketing strategy, but the company quickly became aware that social influencers could be valuable to the brand. Lily Jade bags are fabulous demo products, and showcasing the bag was easy for mommy bloggers to do. (If you visit Lily Jade on Instagram, you’ll see a gorgeous feed full of moms who love their Lily Jade bags.) Working With Social Influencers When asked if using social influencers has paid off for the Lily Jade team, Meggan gave a resounding YES. We wondered how she found them and what her budget was. Marketing the perfect designer diaper bag happened with a lot of trial and error. Meggan says when Lily Jade first launched they were able to work with a company who really modeled for them how to find and manage bloggers with social campaigns. Meggan began to pursue the marketing of her product after she had already created the bag, and was in the thick of designing and finding a factory. (If you’re unfamiliar with the concept of a business lifecycle, or business stages, click here to learn more.) As Lily Jade approached influencers, budget wasn’t necessarily the most important factor - finding the right fit was. While numbers are important, Meggan worried more about the potential influencer’s ability to engage their audience. Did they have many likes and comments on each post? Was their board aesthetically pleasing? Was their Instagram feed thought out with time and attention to detail? “Social channels are like window shopping for ecommerce customers,” Meggan says. (We LOVE that.) She wanted to make sure influencers they worked with would pay attention to details like the lighting of the photos, and knowing the product well.   From there, she could narrow down her list. Since Lily Jade is a higher end product, they didn’t have to necessarily worry about paying influencers; they simply could give a product away. (And these bags are so high quality and great, we know Lily Jade has a line out the door of influencers asking for a bag!) Meggan says she has had some “full circle” moments in her business when some influencers purchased additional bags for themselves and for friends. It’s a blessing to know that someone really does love your product. And as much as their social influencers like Lily Jade products, they’re also willing to give honest feedback. Just before Christmas 2016, Lily Jade was able to launch their 2.0 line, created by making changes that had been suggested by their customers. Meggan sees the value in taking both negative and positive feedback to heart, and making her company even better, noting, “It’s awesome to take stock of our inventory and make an honest brand assessment. Where do we do well? Where do we need to do better?” We think that openness to feedback is brilliant. Meeting Manufactures, Taking Feedback, & Lily Jade 2.0 Meggan has made a trip overseas to China to visit the factory that produces Lily Jade bags in person. While she says you certainly don’t have to travel, and there are many ways to stay in touch with your suppliers and manufactures, for Lily Jade, it’s vital to see the process up close and personal. Being a Texas gal, Meggan loves the opportunity to shake hands and give hugs to the people who make her business possible. Meggan explained that “it’s an honor to meet them face-to-face and thank them for what they do.” She tells the workers that their attention to detail matters, and Lily Jade bags are showpieces, and unique treasures, because of their hard work. We wanted to ask Meggan about sourcing this fabulous product. While at Brilliant Business Moms we know a lot about manufacturing and creating prototypes of our planners, we know next to nothing about creating a bag! She says that the beginning steps were really slow. She sat on her idea of creating a designer leather diaper bag for several years. Her husband had a small business, and when he sold that business, Meggan pitched the idea to him  that it might be time to pursue her diaper bag idea. Her husband did some market analysis and research and told her, “I think you’ve got something here.” Prior to Lily Jade, Meggan had zero design experience. She couldn’t even cut a straight line! She had a vision and a concept in her mind, yet didn’t even know how to get it to translate to paper or the computer. Her very first step was to contact an Etsy seller who designed and made quilted cotton handbags. She first asked this shop owner to create a bag for Meggan to see. Meggan measured and cut the first Lily Jade mockup out of cardboard! She put pockets and inserts where she wanted them, sending the measurements to her Etsy creator. Together they created the first prototype. Meggan carried the bag around herself for a while, and made some changes based on how the prototype worked for her, and how it didn’t. Then, she and her husband found a design consultant from New York through LinkedIn. The design consultant was extremely knowledgable and helpful and explained lots of industry terms to help Meggan translate her vision. (Like the side of the bag is called a gusset, in case you wondered.) From this stage, the design consultant was able to sketch out drawings and tell Meggan exactly what she needed to do get this bag to production. Lily Jade launched with two bags, the Madeline and the Caroline -- named after Meggan’s little girls -- in a variety of colors. They started with US tandem made leather, in a New York factory. After the first run, they knew if they wanted to scale they would have to go overseas. Seeking out an international manufacturer was never a negative for them; they were honored to hire the greatest craftsmen and leather workers they could. After her husband Landon went to a trade show in Hong Kong, he choose a few factory options and settled on one in China. Recently Meggan and her husband were able to visit the factory that puts together Lily Jade bags, and discuss a few changes to be made. Meggan thinks it is truly amazing to meet her manufacturers face-to-face and thank them for their work. (I can’t wait to experience this same thing, and visit my own manufacturers face-to-face!) We love Meggan’s care toward those who make her business possible! Straight Talk About Working With Your Husband Full-Time Meggan and her husband Landon launched this business as a team. Lily Jade doesn’t exist without either of them! I had to know what it’s like working with your husband full time! (My husband Chris has always been a helper and cheerleader to Brilliant Business Moms, and he is amazing, but even in those roles I can sometimes think, “Wait, I don’t need your help!”) We just had to hear from Meggan the pros and cons of working with your spouse. Meggan explained their priority to keep relationship over business: “Landon and I were husband and wife, college sweethearts, and parents ever before we had Lily Jade. Lily Jade can rise and fall, but we’re the Woods. We’re a family. We mean that, and we operate in that place. We tell our children that Lily Jade is what we do, but it’s not who we are.” The Woods have a strong sense of family. Meggan says if you lose sight of that first commitment, working together cannot be enjoyable. She also says a mutual respect and honor toward each other has to be a consistent theme. Working together exposes the weak places, and if a spouse is ready to pounce on a weaknesses it’s not helpful. But if your spouse can see a weak place exposed and say something like, “Do you need any help with that?” a culture of honor is upheld. Meggan also acknowledges the advice she frequently hears to ‘not talk business on a date.’ But the Woods family has a vision and desire for their lives, but it’s not ‘business’ to talk about Lily Jade. God has a bigger plan for the Woods family, so they very much view Lily Jade as just a 3rd party member. “They’re not our dreams, they’re God dreams,” Meggan says. (Chris and I are the same way -- because we are dreaming big all the time, it comes up naturally and we enjoy talking business because really, we’re talking our hopes and dreams.) Meggan speaks so tenderly about the quiet moments between she and her husband when they’re able to look into the windows of each other’s hearts, as it were. Landon will ask, “How’s Lily Jade going for you, honey? Where do you feel like you’re succeeding? Where can you use help?” We think that working relationship is just beautiful. Giveaways Galore If you’ve followed Lily Jade for any length of time, you’ll know that giveaways are something they do often! For example, on the 1st Monday of every month Lily Jade hosts Adoptive Mommy Monday giveaways for adoptive moms. The Giveaway Model in the broad sense has been part of their business model and marketing initiatives from the beginning. Early on Lily Jade would do ‘tag a friend and follow us’ type giveaways to build their social channels. Word spread and it wasn’t as necessary to do those big sweeping giveaways as often. At this stage, they have a certain number of bags built into their inventory for giveaways each year. Meggan says it’d be fun to go all Oprah with Lily Jade and be able to shout, “You get a bag! And you get a bag! And you get a bag!” But for now, their customers are wonderful supporters, and Megan loves seeing their pictures and reading their emails. That appreciation fuels what they do. And then people get excited and want to share a $300+ bag giveaway with their friends! Adoptive Mommy Monday was birthed out of Meggan’s desire to bring awareness about adoption and honor adoptive moms. There’s a level of bravery, and financial risk that is unique to adoptive moms, and Meggan loves to highlights those encouraging stories. Meggan deeply believes that children matter, and their lives are valuable. (And many of you know we adopted our son Holden from India, and I am due with our first biological child this April. We’d love to have kids from all over the place! This part of the episode nearly made me cry.) Without adoption, Meggan wouldn’t have her sisters! She was the big surprise baby; “I was the stomach flu that didn’t go away,” she quips. She has one sibling from the Philippines and one from Georgia, which makes adoption near and dear to her heart. It’s fabulous that Meggan has used her platform to put eyes on the often unseen world of adoption. Adorable Mom Moment Meggan’s oldest daughter, who is 11, understands a lot of what Lily Jade is and has attended meet and greets with her parents, as well as conferences. She’s a true cheerleader, who comes in at the right time and asks, “How’s work? How’s Lily Jade? Do you feel like you had success today? What do you need to work on?” These are the same questions Meggan will ask her children through the course of the day. In this intense season of putting the hand to the plow, Meggan thinks it’s sweet her children are able to come alongside their parents and desire to participate in their work and cheer on their successes. (I love this! And I can so relate. Holden totally thinks he’s part of my business. One time he asked, “How many sales did we make?” after a Facebook live event. He was so disappointed that this was a teaching even, and not a sales event!) Our Own Lily Jade Giveaway Don’t you just love Meggan? She has such a heart for serving women and making a difference with her business, and all while keeping her family at the forefront.   If you’ve never seen a Lily Jade bag, you have got to check it out. Go to lily-jade.com and click “Shop Now” to browse. Meggan’s bags are gorgeous, smart, and clever, with amazing organizational systems. And you’re in luck! Right now we’re doing a podcast relaunch giveaway after our great big, long podcasting break. There are 4 fabulous prizes, and one is a Lily Jade bag! We’re giving away a Madeline in Brandy and Jade, this high quality bag costs over $300. You can click the link below for more details: bit.ly/brilliantpodcastgiveaway To enter you simply have to hit subscribe and leave a rating and review. We’ll draw 4 random names from people who left reviews between February 6th and March 6th. Then, we’ll announce the winners on the podcast and coordinate prizes through email. Good luck! Now it’s your turn to head out there and Be Brilliant! Stay In Touch with Meggan Lily-Jade.comFacebook: Lily Jade CoInstagram: @lilyjadecoInstagram: @megganewood

I'm excited to share with you my chat with Meggan of Lily Jade! Her diaper bags are AMAZING but her heart for women is what I needed to highlight today.  She candidly shares what it has been like to get out of her comfort zone and trust that God has a plan to use her despite her fears and insecurities.  You're going to be so encouraged.  I know I was! What we chat about: growing up with adopted siblings balancing life as a working mom who travels how she helps her children avoid "crowded loneliness"  Share the struggle! I want to hear YOUR thoughts on this episode!  If you've been encouraged by the show, please share it with another mom.  The struggle is real.  We might as well do this together! Head to momstrugglingwell.com for entire show notes! Follow along: Instagram // Facebook Support us: Shop // Amazon

New post from The eCommerceFuel Blog: It's everyone's new favorite social media platform and for some business owners, it's a gold mine. Lily Jade is a multi-million dollar diaper bag business and they've generated seven figures alone through Instagram. eCommerceFuel community members and founders of Lily Jade, Landon and Meggan Wood, along  with their Instagram manager, Ashley McGleary, share the secrets behind using influencers and creating engagement to create buzz (and lots of sales) using Instagram. Subscribe:  iTunes | Stitcher (With your host Andrew Youderian of eCommerceFuel.com and guests, Landon & Meggan Wood and Ashley McGleary of Lily Jade ) Andrew: Hey, hey, guys, it's Andrew here. And welcome to the eCommerceFuel podcast. Thanks so much for tuning in to the show today. And on the show, we're talking Instagram today, and specifically, how do you generate seven figures in sales from Instagram? And my guests have done that. Not only do that they have a multi-million dollar business, and have done well with Instagram, but they've generated seven figures in sales just from the Instagram channel itself, by their own estimates. A really impressive story. And the owners, who are eCommerceFuel community members, I had the chance to meet them at ECF Live last year in Nashville, Landon and Meggan Wood, and they've got a really incredible story. And we're...we have them on, and we're also joined by their, kind of a Instagram manager. She heads up their Instagram team at the company, Ashley McClearyan. And talk tactics. How do you make this work? We talk about the early days, how they got going, how they got their 1,000 followers. We talk how much you should expect to spend when you paying for influencers to share your things, based on how many followers and how much engagement we have. We talk about how you should put together an engagement letter when you have people that you're paying sponsored posts for, to make sure they present your brand in a way that actually gets engagement and represents you the way that you want to be seen. And we talk about that, and a lot of other things in today's interview. So, I'm going to go ahead and get the intros brief as possible, and let's go ahead and jump right in to discussion with Landon, Meggan, and Ashley from Lily Jade. In Search of a Great Diaper Bag Andrew: So, Meggan, you were mentioning that you've only been doing this for a couple years. I think like, October of 2013, you and Landon and the team there, and...which, really surprised me, given the quality of the business of your line of products, and what you've been able to accomplish since then. So, was LilyJade born out of just, your need for a good diaper bag? Meggan: Yeah, actually it was. I'm a mom of two little girls, and when I had my second daughter, I looked at my husband and said that one day I wanted to design a diaper bag line that did not look anything like a diaper bag, and that had multiple functions, just as a great coat, and that had an organizational component that would help keep moms and women and business women just organized. Help their lives run a little bit more efficiently. So, yeah. Andrew: I think this is the kind of thing where you don't really realize how valuable that is until you have kids. Because we have a couple girls now, and when we had our first, my wife got a...she got something...not a...she didn't know about Lily Jade, but she kind of got a nicer, higher end designer bag, because she uses it so much. Meggan and Landon, of course, you guys are married, for people who may not be aware of that, just listening. But, have you been working together since the beginning of the company, and what are your different, respective roles within Lily Jade? Landon: Yes, we have been working since the beginning of the company. I think that we work well together as a team.