Podcasts about new patients inc

Sit down with Mark Dilatush and listen to some of the new and exciting things happening at New Patients Inc.

Mark Dilatush with New Patients Inc.William Howard Horrocks started NPI in 1989, and we grew out of referral demand from dentist/clients. After publishing his first two best-selling dental marketing books, the company took off. Day to day, Howie creates and/or reviews every word of everything we do for our clients. He is The Dental Marketing Whisperer.New Patients Inc has been testing every conceivable variable in every promotional medium in the US and Canadian dental markets since 1989. We have also commissioned completely independent, professional, large-scale consumer research. We know what works and what doesn't.Mark came to NPI about 15 years ago. With him came dental business analytics, technology, and practice management background. If Howie is the creative right brain of the company, Mark is the analytical left brain. The two make a powerful combination.

In this podcast, Howie Horrocks & Mark Dilatush discuss the benefits of regular maintenance and upgrading of your website. Podcast Highlights Love Your Website Again What to Own, What to Delegate Regular Maintenance and Upgrading Delegate Minutiae Knowing What You Get from Your Website Be the Dentist After listening to this podcast, visit us online to learn how New Patients Inc and npiClick.com can help you with your website!

Recorded live at the Townie / Dentaltown Meeting in Las Vegas, NV. Sandy Pardue and guest host Dana Salisbury interview Howie Horrocks & Julie Mitchell of New Patients Inc. to discuss Dental Web Content for your dental practice. 

Sandy Pardue and Mark Dilatush of New Patients Inc. discuss marketing your practice. 

Mark Dilatush, President: Howard Farran said of Mark, "Multitudes of dentists have benefited from the wisdom and integrity that Mark brings to every project. His thoughtfulness and sincere approach has aided scores of dentists in finding their path to greater dental success."   Mark heads our analysis/strategy department. Mark has a unique combined background in dental technology, dental practice management, practice marketing, and dental business analytics, which was built over the past 23 years in dentistry. He works very closely with Jay Ostendarp and Jane Shewman. He and his team are responsible for building client marketing plans that pose the least risk to our client marketing budgets with the highest potential return.   Mark says: "Nobody here will ever try to "sell" you anything. The analysis/strategy department spends all of its time gathering data, studying it, determining the best strategy for a client, documenting everything, and then explaining everything in detail. We will take as much time as you need or desire. This will be a ZERO pressure experience for you. We want our clients to fully understand the big picture."   Howie Horrocks, Founder/CEO: Howie is the author of two dental best sellers, Unlimited New Patients, Volume ONE and Unlimited New Patients, Volume TWO; Trade Secrets of America's Dental Marketing Guru. He is the Founder and CEO of New Patients, Inc., the advertising agency exclusively for dentists.   Howie started in advertising in 1984. He wrote ad campaigns for a myriad of businesses including photographers, retail suppliers, software companies, manufacturing companies, sandwich shops, caterers, artists, print companies, accountants, podiatrists, chiropractors, a national sports figure and yes, even a lawyer or two.   He was then introduced to a dentist who referred him to another and then another and before long he realized that working only with dentists was what he wanted to do. Since 1989 he has worked exclusively with some of the top dental practices in the US and Canada.   He has authored articles on the subject of new patient marketing for publications such as Dental Economics, Dental Products Report, Dentaltown Magazine, The Richards Report, The Independent Dentist, The Advertising Dentist, The Farran Report, Dental Practice and Finance and others. He also co-moderates Dr. Howard Farran's Dentaltown.com marketing forum.   His books have sold in nearly every country in the world. He also makes personal appearances at seminars, conventions and other dental meetings.   Dr. Howard Farran has called him, "Dentistry's Number One Marketing Man." He has received accolades and endorsements from virtually every leader in the dental profession.   Lee Buzard, VP of Professional Relations: Lee Buzard, Vice President of Professional Relations, has over 19 years of hands-on marketing experience specific to the dental profession. Lee has devoted his marketing expertise working with many dental practices all over the United States and Canada to develop innovative and comprehensive marketing programs. Lee particularly excelled in applying creative marketing and advertising strategies to help practices increase their patient base, market penetration and overall production and resulting revenue. Prior to joining New Patients Inc., Mr. Buzard was, Director of Marketing and Growth at Digital Dental Strategies, Inc., where he was responsible for helping educate dentists about the importance of internet marketing for the dental practices while also developing B2B connections and agreement along with vertical and horizontal digital marketing products for the company.   During this same period of time Mr. Buzard was a featured speaker at the Madow Group. He spoke live at regional meeting in the U.S and Canada. He also presented monthly on a national teleconference call as well as one of the key note speakers at the annual Madow Powerhouse meeting in Baltimore, MD. Prior to joining DDS.com Mr. Buzard purchased and co-owned multiple dental practices, finding him driven with the dental industry and the people in it. This is where he used his marketing and management experience from the private marketing sector to market and grow the dental practices. This is why many have referred to him as a "wet fingered marketing guy." He has walked in the same dental office ownership trenches that many of his clients have. He truly understands when you say; what should I do?   Lee has extensive marketing experience, and insightful expertise which have been instrumental in developing and executing strategic marketing plans for hundreds of dentists. Mr. Buzards' talents, hands-on approach, and dental-specific know-how, coupled with the multi-disciplined abilities and knowledge of the rest of the NPI team creates a rare opportunity for you to have this depth of skill on your team to manage the entire marketing program for your practice.   In his spare time, Lee enjoys hiking, playing golf, reading, and spending quality time with his family.   www.NewPatientsInc.com

Having a successful dental practice comes down to one thing: Keeping your dental chair filled. Keep that chair filled week after week, year after year, and you’ll be profitable and have the opportunity to scale. An important key to having steady clientele is marketing. But the problem with many marketing strategies is that they are generic. What works for a neighborhood restaurant may not work for a dentist. That’s why you need someone who understands the dental world well enough to know how to measure the metrics that will give you the best results. In this show, Mark Dilatush shares some little-known insight that can save you from throwing away marketing dollars that won’t work. Mark is partner and president of New Patients Inc, a full service marketing firm that specializes in dentistry. If you like today’s show, you’ll enjoy the bonus following. It’s a copy of New Patients Inc’s latest book, Unlimited New Patients.   Get that here. Here are a few things you’ll discover in today’s episode: The two marketing segments that determine if a new patient comes to see you because they want to save money (or because they value your services) The number of appointments needed to go full time when you’re first getting started The only thing you should base a startup budget on Why some startups take (painfully) forever to get going The reason why banks are quick to lend money to startup practices (despite the risk of it failing) The hidden truth about the marketing budget for a startup (and a valuable piece of advice to make sure you fill the seats needed for the practice to survive) How to mitigate the high cost of a startup A smart way to partner with local businesses to grow your client base faster The reason why hiring a marketing company is often ineffective The risk of sending the same message to your entire marketing sphere   Free Episode Bonus: If you loved today’s episode, then you’re going to enjoy the bonus I’ve prepared for you. There are tons of marketing companies looking to get a piece of your pocketbook, but most of them don’t know the dental industry like Mark does. For that reason, today’s bonus will be valuable as you try to make the most of your marketing efforts. It’s a copy of New Patient Inc’s latest book, Unlimited New Patients (a $160 value). Click here to access that now Quotes: “Anything you sell is based on the benefits, not the features.” “Hoping is not a marketing strategy.”   Resources: Email Mark New Patients Inc Website   Support The Show: Without you, Ambitious Dentists, this should wouldn’t exist. If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes. This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.