Podcasts about dentaltown

Dr. Vivian Roknian, is a Beverly Hills-based dentist known for her expertise in dental implants, laser surgery, and full-arch digital dentistry. At her private practice, she delivers same-day smile transformations using in-house 3D printing and the PerioLase® MVP-7™—her go-to for LANAP®, LAPIP®, and advanced regenerative care. A respected educator, Dr. Roknian has trained more than 2,000 dentists in implantology, laser protocols, and surgical efficiency. She lectures nationally for major dental organizations and advises emerging tech companies like Flaus, helping shape the future of oral health innovation. Beyond the operatory, her work with the Innocence Project allows her to restore not just smiles but dignity—providing implant and prosthetic care to those wrongfully incarcerated. A Fellow of the International College of Dentists, an honor awarded to fewer than 3% of U.S. dentists, Dr. Roknian is widely recognized for her clinical leadership, business acumen, and deep commitment to advancing ethical, patient-centered dentistry. Watch on Dentaltown! https://www.dentaltown.com/blog/post/22952/1670-lets-talk-lasers-implants-and-more-with-dr-vivian-roknian-dentistry-uncensored-with-howard-farran

Hiring is never just about plugging a hole. It's a strategic leadership move—and when rushed or mismanaged, it can quietly sabotage your entire practice. In Part 2 of the Hiring Series, Dana and Sandy dive deep into what happens between identifying a hiring need and getting the green light to bring someone on board. From pecking orders to prep work, leadership courage to legal compliance, they unpack everything you should have in place before you hit “post job ad.” They also share formulas and benchmarks to help you bring data—not just emotion—into your hiring decisions. Because the right people in the right seats don't just ease stress... they build your business. You'll learn how to: ✅ Calculate attrition rate and turnover cost ✅ Know when leadership is lagging—and how to step up ✅ Use team dynamics and KPIs to confirm true staffing needs ✅ Spot red flags in candidates and existing team members ✅ Make confident decisions about who to keep, who to lose, and when to act fast

TUSK Practice Sales (“TUSK”) provides sell-side advisory services for dental practice owners. With an in-depth understanding of the marketplace and access to 100's of buyers nationwide, our seasoned team of professionals helps our clients confidently pursue M&A transactions that maximize their long-term value. TUSK has completed over $1B of transactions across all specialties. With our significant collective experience of over 40+ years of practice transactions, we offer our clients solutions that help them achieve their strategic and financial objectives. Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/dentistry-uncensored-with-howard-farran/id916907356  Subscribe on Spotify: https://open.spotify.com/show/7iUSwjAVb0ktd4j50wYeho  Join Dentaltown! https://www.dentaltown.com/ And follow Dentaltown on social media! YouTube: https://www.youtube.com/@DentaltownMagazine LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Twitter/X: https://x.com/dentaltown TikTok: https://www.tiktok.com/@dentaltown4 Facebook: https://www.facebook.com/Dentaltown/ Instagram: https://www.instagram.com/dentaltown/

Dr. Bruce B. Baird is a 1980 graduate of the University of Texas Health Science Dental school in San Antonio. After graduation, he spent 4 years in the U.S. Army in Korea and at Ft. Sam Houston in San Antonio. After leaving the service he built a scratch dental practice in the small town of Granbury, Texas. Over 36 years, he grew the practice into a multi doctor multi-million-dollar business with revenues in 2019 of over 5 million dollars.   Dr. Baird has lectured across the U.S. and Internationally for over 30 years. His topics include leadership, cosmetic dentistry, dental implants, communication skills and the business of dentistry. He taught at the Implant Preceptorship at the University of Texas Health Science Center Dental School in San Antonio and to the seniors at Baylor Dental School.   He founded Productive Dentistry Academy 18 years ago which has grown to a world-class organization with doctors from all 50 states and 19 countries attending their workshops. With his business partner, Dr. Victoria Peterson, they have grown the company to 32 employees providing seminars, coaching, and marketing to thousands of dentists across North America.   In 2011 Dr. Baird founded Comprehensive Finance Inc. a company that helps businesses across the U.S. do their own in-house financing. They have helped originate over 300 million dollars in financing across multiple industries. They rapidly became one of the largest financial tech companies in healthcare. CFI was sold in June of 2021 to AKKR, one of the largest private equity firms in the world. Dr. Baird has continued with the company as a key opinion leader and investor.   Join Dentaltown! https://www.dentaltown.com/   And follow Dentaltown on social media! YouTube: https://www.youtube.com/@DentaltownMagazine LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Twitter/X: https://x.com/dentaltown TikTok: https://www.tiktok.com/@dentaltown4 Facebook: https://www.facebook.com/Dentaltown/ Instagram: https://www.instagram.com/dentaltown/

In this episode of Dentistry Uncensored, Howard sits down with two industry leaders, Jason Goodchild, DMD, Vice President of Clinical Affairs at Premier Dental, and Paul Mondock, President of North America & Global Sales Services at Septodont. Together, they dive into the science and innovation behind BufferPro, a cutting-edge buffering solution that enhances the effectiveness of local anesthesia.   They discuss the game-changing benefits of buffering anesthetics, why it matters for both clinicians and patients, and how BufferPro stands out from other buffering methods. Learn about the collaboration between Premier Dental and Septodont, how BufferPro is used chairside, and how to integrate it into your practice.   Join Dentaltown! https://www.dentaltown.com/ And follow Dentaltown on social media! YouTube: https://www.youtube.com/@DentaltownMagazine LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Twitter/X: https://x.com/dentaltown TikTok: https://www.tiktok.com/@dentaltown4 Facebook: https://www.facebook.com/Dentaltown/ Instagram: https://www.instagram.com/dentaltown/

Can simply showing up in your community drive a successful marketing strategy, or is there a deeper game in play?In this episode of the Ground Marketing Series, we're exploring the fundamental tools and strategies that translate presence into meaningful growth. Contrary to the notion that just "showing up" is enough, I'm uncovering the structured, systematic approaches crucial for relationship-building and impactful outreach. I'm sharing insights into the key psychological principles that form the backbone of effective marketing—such as the law of familiarity, reciprocity, social proof, commitment, and consistency—ensuring long-term success and a steady influx of new patients.The toolkits we dive into provide a roadmap to a seamless ground marketing campaign. From the Relationship Building Toolkit, packed with business partnership essentials, to the Mobile Marketing Toolkit, which equips your team with visually impactful portable branding and lead collection tools, every element is crafted to maximize engagement. Additionally, the Content and Messaging Toolkit empowers practices to maintain consistent and appealing communication. We'll also explore systemizing processes for scaling efficiently, highlighting strategies like automated follow-ups and comprehensive team training programs.What You'll Learn in This Episode:The role of psychological principles in building sustainable marketing strategies.Essential components of a Relationship Building Toolkit.How a Mobile Marketing Toolkit can amplify your outreach efforts.Key elements of effective content and messaging for dental practices.Techniques for systemizing and scaling your marketing campaigns.The benefits of automated follow-ups and consistent team training.Tune in now to discover the foundational pillars of ground marketing and your outreach efforts!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Other Mentions and Links:‍Products:My Top Tools For Ground Marketing At EventsiPad‍Customer Relationship Managers:HubSpotPipedrive‍Communities:Dentaltown‍Businesses:Trader Joe's‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: All right, we're going to be discussing setting up for success, the ground marketing foundations.this is the essential tools and resources to get started. So now we're getting more tangible, right? The tools that you're going to need. Now, ground marketing is not just about showing up. It requires a structured strategy, the right tools and a systematized approach to maximize results.So throw everything out in case you thought I can just show up to a business and introduce myself and that's ground marketing. Nope, that is not ground marketing. You need a structured strategy. You need the right tools and you need a systematized approach to make sure you are effective. Now, I'm going to break down the fundamental components needed to set up a high performing ground marketing framework that ensures consistency, scalability, and long term success.Okay?Now remember, to start off, the thing you need to keep in mind is the core mindset. for ground marketing as a long term system. Now here's the thing. Many practices fail at ground marketing because they treat it as a one time promotional tactic instead of repeatable system, okay?The key to long term success is consistency, relationship building, and proper execution. Remember the psychological principles that will ensure this success. It's number one, the law of familiarity. People trust what they see repeatedly and ground marketing must be ongoing, not a one time event to the principle of reciprocity, give value first, and people will feel inclined to reciprocate.Three, the social proof effect. When people see others engaging with your brand, they assume it's reputable and worth their time. And for the commitment and consistency rule, small commitments. Increase the likelihood of larger commitments. So make sure you have those four psychological principles always in mind.Now they have to consistently see you. Ground marketing must be ongoing. And honestly, that's probably already what's going to separate you from all your other competitors, all the other practices, DSOs, prior practices in your area, especially if you're in a, saturated location, this alone, the law of familiarity will separate you if you're consistent.Here's a pro tip. Ground marketing must be a structured, trackable system, not random outreach. As soon as it starts feeling random, something is out of place. It has to be trackable and it has to be structured always. So that's why I say, throw that mindset away where you're like, I'm going to go out and ground market.We're in a busy shopping strip and there's a bunch of stuff. And I'm just going to go out there and hand out my cards and give donuts. And no, no, that's not trackable. That's not even a system. That's not structured. You're just going out there and in our treats I mean, You could do that if you want, and it might work here and there, but it's not a system.Build processes that are easy to follow and repeatable for your team. And that's what I'm going to give you right now. Okay? You're going to build a process that's easy to follow and it's repeatable for your team. And obviously, if you're in the ground marketing course, then you know how to do this and I provide you a template and everything like that.That's what you want to do. So number two for this episode is essential tools for ground marketing success. And here's the tools, right? A relationship building toolkit. This is going to be your toolkit to connecting with key community influencers. So to build strong partnerships, you need tools that help you establish report and credibility with local businesses, schools, mainly the school districts, Or the principals and specific organizations or corporations, HR services, things like that. human resources. The people who are in charge of logistics centers. If it's a warehouse, all these things, right? You're going to need number one, a business partnership kit, What can be involved in this kid is a, customized welcome packet, It's a practice intro letter. Maybe your specific business card, a small gift, testimonial sheets, that's in the welcome packet, customized. the second thing that it can have is a co branded flyer, and that can offer an exclusive discount for employees or the customers there, okay? It has to be an exclusive discount for them.And then three, it can be a sign up sheet for employees to schedule appointments directly at the workplace. it can be a glorified signup sheet, right? Just your practice name, the incentive you want to give and the name number, best time to reach you at, or text or call or whatever like that, right?Circle one. And that signup sheet is for the employees. That's going to guarantee you your second visit there. Although the co branded flyers will also guarantee you the second date too, as well. And what I mean by that is let's just say you're going to an apartment complex You're talking to the property management in the front. It might be like the manager, maybe you're talking to all three or four or ten of them, whoever, right? So you're going to give them a customized welcome packet, right? For their move ins. You're going to give them the sign up sheet for them. And then the flyers for the people there, right? Or at the event the apartment complexes have event all the time.So maybe you have flyers that you want to give out or welcome packets. You never want to give out a hundred of them. You never want to give out 50 of them, even if they have a thousand residents, a thousand employees, a thousand, whatever, just give out 10 for now, 15 for now. And then you're able to come back in a couple of days, or even come back in a month and say, Hey, we wanted to drop off some more flyers.Can I have some of your information as well? Right. Or, Hey, we want to drop off more flyers. Do you guys need more? What is the deal? And at the same time you can look at the signup sheet. So you have two reasons for this second date to see them again. It can either be the flyer like that, how I mentioned, or you can come back and pick up the actual signup sheet and, start calling people.that's always the best thing. You want to come back and pick up the signup sheet. But anyways, I digress, that's going to be in another episode. Business Partnership Kit. It should have a customized welcome packet, Your intro letter, business card, small gift and testimonial sheet, or if you want, right?Two is a co branded flyer offering exclusive discounts for the employees or the customers. If it's like a small amount of customers, right? For example, let's just say you're going to a Gymboree or a pediatric. Location. I don't know. Medical location specifically, like those customers never like to a customers, if you're going to a Trader Joe's or something like that, because that's not,their job is not to promote you. Their job is to do their job. And so that would be more for, if you're going to create a co branded flyer with an exclusive discount for the customer. And that would be more for a smaller location, like a pediatrician office, a Gymboree, a medical location, something specific, So a co branded flyer offering an exclusive discount for the employees primarily, and then a signup sheet for employees to schedule appointments directly at the workplace that's in your business Next thing is your networking and relationship log. This is huge.This I talk about, and I have a whole unit on this on the ground marketing course, but you want to track your interactions, track your followups and key contacts. This is simple guys. It's as simple as creating a Google sheet or having a CRM like HubSpot or PipeDrive to track. You want to track their contact name and business, the date of the initial outreach.Your follow up reminders and then notes on past conversations. There's never not enough information. You can put in there, put as much information on your notes, on the past conversations, your follow up reminders here is something I want to tell you. That's huge. the biggest mistake in ground marketing is failing to follow up.Relationships take multiple touch points before they yield results. I cannot tell you how many times people fail to follow up and that's the hole. That's the big hole. Where a lot of your effort will go to waste if you fail to follow up, meaning you're going out, you're dropping off sign up sheets. Maybe you forget a couple of people to pick up their sign up sheets, a couple businesses, you failed those businesses.Or maybe, a lot of the people in an event, They filled out their information and you're like, great, this is exciting. I'm going to call them, but then you get busy. You never do call them. You fail to follow up, or maybe you do call them, but then they say they're busy at the moment. And then if you can call them a little bit later, or you live a voicemail and you never call them again or reach out to them again, you fail to follow up.Following up is humongous in ground marketing and If you just follow the principle of being consistent, you're going to bring them all in, but you need to follow up. Okay, so make sure you have this networking and relationship log. You want to have their contact name and business, date of initial outreach, the follow up reminders on there, how often you want to follow up, and then notes on past conversations.Always have that on there. The more detailed, the better. Now, that's A, right? Your relationship building toolkit. You want to have those. Your business partnership kit, and that can be with your realtors, that can be with your, photographers, it can be with a lot of these, businesses that are like that.And then you want to have your networking and relationship log. Now B is your mobile marketing toolkit. Now this is what you hear a lot of people talk about, especially in Facebook groups, Dental Town, things like that. How to take your brand to the community. Now when engaging with the community, you need tools that make your brand stand out and create instant credibility.So you want to have a portable branding kit. And what I mean by that is have a branded table cover, right? For health fairs, schools, corporate visits lunch and learns just for the events. Have a branded table cover, a professional retractable banner with a clear call to action. Okay. Make sure it has a clear call to action.On what you want to do giveaway items, branded toothbrushes, floss, lip balm, mini hand sanitizers, mouthwash, things like that, right? Floss. You want to have giveaway items always with you ready portable teeth models for demonstrations, On brushing or just to make your booth look a little bit more exciting and always have memorized a quick 32nd pitch everywhere you go.and honestly, this was my quick 30 second pitch. So I'm going to just give it to you right here, right now. It was this simple. Hey, how's it going? Grab whatever you want. It's free. That's it. Was it even 30 seconds? It was like five seconds, right? Hey, how's it going?Grab whatever you want. It's free. And you just stay quiet. Now that was it when it came to booths and events and things like that. Any event, that's all I ever said. And once they came. And they did a little shopping. That's when I would start talking to them about their concerns, their needs, what we're doing, how we're partnering up with a specific location, what we got going on, the incentives and things like that.Think of a quick 32nd pitch always. Okay. That's your portable branding kit. Now your lead collection tools, how are you going to collect these leads? Now I would, and I still do have a signup sheet, just a regular signup sheet. At times I do use an iPad. I always want the ball in my court.So I would say either have a or you can have a QR code signup system. It makes it easy to capture emails and phone numbers. But me personally, I. Prefer to have a signup sheet where I'm actually writing your name and numbers down. Or an iPad where I'm actually writing your name and number down, but just on a digital form.And then the second thing you can have is raffle signup forms. People engage more if they get a chance to win something. And we're going to talk about that with events on another episode, but you're doing that, make sure everybody somehow wins something when you do a raffle. Okay? Because those are potential patients.Everyone is a potential patient to sign up, but you can have that raffle sign up. Right. And this is how you're collecting leads, names, and numbers. You're starting to get names and numbers now into your log, and you're going to start calling out to these people. Now, if you want, you can use QR codes linked to a special offer landing page to track how many people sign up from your ground marketing efforts.This is pretty trackable. Okay. So if they scan the QR code, then they're going to go to the landing page and now boom, you will see how many people at this event actually had interest, looked into the page. Maybe they didn't sign up. Maybe they did sign up and now you have even further details on who they were and stuff like that by using the QR code from this one specific event.So you can do that. Now those are going to be the two things, right? The A and B. Okay. Relationship Building Toolkit and then your Mobile Marketing Toolkit. Now the three things, C, is Content and Messaging Toolkit. So you want to pre frame your brand for trust and credibility. Your communication and marketing materials should be designed to quickly build trust and answer common objections.So have pre designed ground marketing flyers and handouts. Maybe have a general practice handout, an introduction to your office, services, and patient testimonials. Have specific service flyers. This helped a lot, especially at events. When I had one for Invisalign, there was some for dental implants.You can have some for sleep apnea treatment, things like that. Then have business partnership proposal flyers. Explain how partnering with your practice benefits local businesses. And that's all on you. How are you going to benefit them? Go into detail. Something, what we did and what you can talk about.Is once a month, we love to promote a specific, business. So if you want, you can just give us some of your information. We know you have your business cards locked up somewhere, just collecting dust. Why not give us a little bit of them and we will put them in our hygiene kits and we will talk you up and give it to our existing patients, right?Boom. That's more visibility for their business. And at the same time, once they give you a yes, let them know, Hey, would it be okay, we give you some of our information as well. During that month, they're going to see us the principle of reciprocity. Boom. So business partnership proposal flyer, you can steal that if you want, use it, but you can go deeper into that, or you can do something completely different.that is the pre designed ground marketing flyers and handouts. Then the second part of that would be customizable elevator pitch. Always have a 10 second hook, right? Hey, we help your children get the specific results they need with this unique approach, So always say we help a target audience get a specific result with a unique approach, and it doesn't have to be a super unique approach, but the way you word it has to sound unique.Okay. And then. You want to have a quick credibility statement. We've helped over 500 families in the area achieve better oral health. We've helped two thirds of our community, they love us, achieve a better smile, more confidence, right? And then just have a clear next step. You know, We're offering a free consultation.Would you like to schedule now? Actually, don't even ask them if you would like to schedule now. Just say, we're offering a free consultation. What's your name and number? I can get you in as soon as next week. Boom, And then continue that way. People trust and remember stories more than facts.So use patient success stories in your materials Okay. So remember, have a customizable elevator pitch, 10 second hook. We help a target audience get specific results with a unique approach. Then quick credibility statement. We've helped over 500 families in the area achieve better, whatever. And then a clear next step. If you want, we're offering a free consultation right now for the next 10 days. What's your name and number? I can get you in as soon as tomorrow. And boom, give them less time to think of an answer, but more give them the opportunity to give you an answer based on what their desire is and what they want immediately.when you do that, you can say like, Hey, I can get you in as soon as tomorrow. Does that work right now? They only have an option. Yes or no. Instead of like, Oh, let me look at my schedule for the next following 10 days. And Now that's the content and messaging toolkit. So I hope that helped out with the essential tools for ground market.That's what you're going to need. Okay. So real quick, essential tools for ground marketing. You're going to need your relationship building toolkit, which involves your business partnership kit and your network and relationship log. You're going to need your mobile marketing toolkit, which involves your portable branding kit.Your table cover, your table, even a chair, if you want professional retractable banners, your giveaway items, models, your pamphlets, things like that. Quick 30 second pitch. This is an event. And at the same time, I would say, add a, case that you can put everything in, I'm going to put a link And show notes below where I tell you what I use super simple stuff And it's like a case that has like wheels. You can just roll it almost like those bags you see in You know airports, but it's a lot bigger and it's a case where you can fit everything in there pretty easy You can just leave it in the trunk of your car So anyways, your mobile marketing toolkit it involves your portable branding kit and your lead collections tools And then see your content and messaging toolkit.And that involves your pre designed ground marketing flyers and handouts and your customizable elevator pitch. Now three is systemizing and scaling ground marketing efforts. So automating your follow ups for maximum conversions, most ground marketing leads don't convert immediately.A structured follow up system ensures high conversion rates. Meaning you go to an event, you get a hundred people signing up out of those hundred people. Maybe one third will come in pretty immediately. And then the other ones you're going to need to follow up and so forth, right? They're busy. Maybe they had something come up.It doesn't mean they're not interested. They're super interested. You just got to work with them. So immediate follow up same day. So send a personalized thank you message to new contacts, always right within the same day. And then within two to three days. Follow up, Hey, just checking in, send a text or email.Just wanted to check if you had any questions. We'd love to have you in for your free consultation. Remember, always have that sense of urgency. So you can say, Hey, just wanted to get you in before the month ends for that free consultation. So if you're ever offering anything for free, don't give it forever for free.Just say within this month, right? They know they have that time within this month, that it can run out. Now your month can run out in a week. If you're doing that event in a week from now, or it can run out in 30 days from now. But just make sure you say there's an urgency Then after that, if you still don't hear from them, follow up with them within seven days, right? Hey, we're offering the free teeth whining session for the next ten new patients. We'd love to get you in. It's coming down to the wire Just follow up with them if they haven't booked.And continue to follow up. and we're gonna have another episode on following up, but unless they tell you no, always continue to follow up. Don't put your feelings. Into their heart into their mind. Don't put your thoughts into their mind meaning Hey, I'm going to be bothering them.If I follow up too much. Hey, they're going to be mad at me. If I follow up too much. That's what you're thinking. They're busy. They're doing other things. They may want to do this immediately. And then boom, something else happens. And your follow up is a reminder. So do not do that. Cut that wire, cut that emotion, that connection.There's no connection there. Boom. Cut it out. You are relentless. Follow up right now. Be tactful when you follow up. Don't just continue to follow up. Every single day, all the time, but give us some space, give us some time, but some thought in your marketing messaging. And we're going to talk about that a couple episodes down the line on following up.Now that's how you want to do it with a systematizing, on your follow ups and then training your team for ground marketing success. Now, ground marketing is not a solo effort. Your team must be trained to execute consistently. So these things are super important role playing scripts for different scenarios, how to approach a local business, how to start a conversation at community events, and how to follow up out feeling salesy.Those are the three things you're going to role play all the time. I still role play. Okay. How to approach a local business, how to start a conversation at community events. How to follow up without feeling salesy, every single location, business, and so forth has a different script. And we're going to discuss those scenarios and those scripts and later episodes, but always role play.You want to train your team. And the second thing is assigned clear roles and responsibilities. Who is responsible for ground marketing, meaning they're responsible for initiating partnerships, tending events and fairs. Handling follow ups. Now we do have some members who split this up, meaning someone is responsible for building partnerships, pipelines, referrals.Someone is responsible for accumulating events, attending events and fairs. And then someone is responsible separate for handling follow ups. They're on the phones. They're doing all the follow ups because they're just ground marketing everywhere. there is people who do that. And obviously that's.The more focused on a specific thing, the better results. So that I've seen work incredible and I can't take credit for that. We have other team members and we have other members in the ground marketing course who initiated that and it works fantastic, but no harm, no foul. I did all this and you can have one person in charge of the ground marketing and they can do that, but just make sure you assign clear roles and responsibilities.Nothing should be lost. The best ground marketing teams practice scenarios weekly until responses feel natural. So the whole team should be practicing this. Everybody should be on the same page and at the same time they should also see, okay, this person's out ground marketing, they're building partnerships.The team should know where the ground marketer is at or what's happening as far as events and health fairs. Now if it's a huge event and health fair, obviously more team members are going to be involved. More people will know. Assign clear roles and responsibilities. Alright, so hopefully we understand that and coming to an end here on the episode.So by combining the right mindset, the right tools, and execution plan, ground marketing becomes a powerful engine for predictable patient growth. So in summary, you want to develop the right mindset, right? Remember, ground marketing is a system, not a one time effort. You want to equip yourself with the right tools, have your relationship building kits, branding materials, and lead collection tools.Document everything too. Okay. Three, systemize outreach and follow up. So you want to track your interactions, automate follow ups, and leverage relationship building psychology, Use reciprocity, use consistency, use scarcity, urgency, things like that. Four, train your team to execute consistently.Ground marketing thrives when everyone follows a structured approach. So train them to do that. Ground marketing is one of the most effective, powerful strategies for long term patient growth. with the right foundation, Your practice can become the go to provider in your community without relying on expensive ads anymore.So go ahead and do this, make sure you got this locked and loaded and ready. And then in the next episode, we're going to be discussing identifying your target audience. Remember the more focused you are with crowd marketing, the better. So we're going to discuss how you can focus and zone in on your target audience.Thank you so much for tuning in. And if you want more information, the scripts, scenarios, templates want to see real live action, me actually doing this and so much more be part of the community of ground marketers, then you can do so by joining the ground marketing course. You can either Google it, the ground marketing course, or you can go in the show notes below, click the first link in the show notes below, see what everyone's saying and join the ground marketing course.And if you do, I'm excited to see you in there. All right. Thank you so much for tuning in and we'll talk to you in the next episode.

If you're losing good people, it's almost guaranteed that one (or more) of these Four Horsemen of Turnover is at play in your practice. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

How you allocate your profits isn't just the most important business decision you'll make; it's also the most significant financial decision of your life. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

Psychologist Bruce Tuckman introduced a groundbreaking model in 1965 that identifies the stages a team typically goes through to work together effectively. These stages provide a framework for understanding group dynamics and fostering collaboration. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown  

Without clear financial data, you can't effectively manage or grow your business. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

You need to start thinking about managing team members before you even hire them.  Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

By prioritizing unique attributes, you can build a team of individuals who not only excel in their roles but also contribute to the overall success and growth of your business. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown  

If you fire someone and this news comes as a surprise to them, you need to reexamine your ability to manage and lead a team. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown  

Before you become a leader, success is about growing yourself. Once you step into leadership, success becomes about growing others. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

Everything in your treatment plan should be ready to last at least five years, no matter the age of the patient. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

With the right players in place and a shared vision, we can create something truly extraordinary.  Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown  

Every person who works in a dental practice has the opportunity to practice and employ the principles of thoughtful communication, which will lead to higher patient acceptance—of treatments, of payment plans and of appointments. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

DSOs might be able to develop a big brand, but they haven't been able to build trust at the individual doctor level. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

Coming out of school, many young dentists won't attempt a molar root canal, and 95% won't place an implant—but if you're not capable of doing single-tooth extractions and replacing them with an implant, or doing a root canal, buildup and crown, you're putting your practice in financial trouble! Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

People are complex and unique, so there's no blanket statement that works universally about the “right” way to treat your employees. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

When your team comes into the office each morning, do they know the practice's breakeven costs for the day? Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown  

Patients won't trust you if they can't understand and connect with you. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

Make sure you're dedicating your money to productive assets whenever you can. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown  

Are you willing to put in the time and energy to help ensure your success? Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

Exercise caution, but don't panic yet. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

Don't underestimate soft skills in the workplace. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

Alan interviews Dr. Thom Caspers, a former Seattle-area dentist who now teaches at Midwestern University College of Dental Medicine in Arizona. They discuss the early days of Dentaltown, the transition from private practice to academia, and the unique aspects of Midwestern's dental program, including its focus on the private practice model and comprehensive patient care. They also delve into the challenges and opportunities facing dental students today, including the impact of social media, rising tuition costs, and the evolving landscape of dental technology. Key Takeaways: Dentaltown's Influence: Dentaltown played a crucial role in shaping Thom and Alan's careers and connecting them with other dentists.  Midwestern's Unique Model: Midwestern's dental program stands out for its private practice model, where students work in suites with experienced faculty, providing comprehensive care to patients. This approach fosters continuity of care, mentorship, and real-world experience. Competency-Based Education: Midwestern emphasizes competency-based education. This contrasts with traditional dental schools that often rely on a set number of procedures. Financial Realities: Dental students today face significant financial burdens due to rising tuition costs. While Midwestern offers some opportunities for loan forgiveness, many students are drawn to DSOs for their financial incentives. Social Media's Impact: Social media presents both challenges and opportunities for dental students. While it can provide valuable information and connections, it can also contribute to anxiety and unrealistic expectations. Technology in Dental Education: Midwestern embraces technology, offering students access to CAD/CAM systems for same-day dentistry, but significantly less emphasis on traditional lab work. The Changing Student: Thom observes that today's dental students are different from previous generations, with higher levels of anxiety and a preference for technology-driven learning. Some links from the show: Zirc Dental Products Color Method Midwestern University School of Dentistry Join the Very Dental Facebook group using the password "Timmerman," Hornbrook" or "McWethy," "Papa Randy" or "Lipscomb!" The Very Dental Podcast network is and will remain free to download. If you'd like to support the shows you love at Very Dental then show a little love to the people that support us! -- Crazy Dental has everything you need from cotton rolls to equipment and everything in between and the best prices you'll find anywhere! If you head over to verydentalpodcast.com/crazy and use coupon code “VERYDENTAL10” you'll get another 10% off your order! Go save yourself some money and support the show all at the same time! -- The Wonderist Agency is basically a one stop shop for marketing your practice and your brand. From logo redesign to a full service marketing plan, the folks at Wonderist have you covered! Go check them out at verydentalpodcast.com/wonderist! -- Enova Illumination makes the very best in loupes and headlights, including their new ergonomic angled prism loupes! They also distribute loupe mounted cameras and even the amazing line of Zumax microscopes! If you want to help out the podcast while upping your magnification and headlight game, you need to head over to verydentalpodcast.com/enova to see their whole line of products! -- CAD-Ray offers the best service on a wide variety of digital scanners, printers, mills and even  their very own browser based design software, Clinux! CAD-Ray has been a huge supporter of the Very Dental Podcast Network and I can tell you that you'll get no better service on everything digital dentistry than the folks from CAD-Ray. Go check them out at verydentalpodcast.com/CADRay!      

Being a specialist is going to bring you the biggest financial reward: There's less competition at the top, and whoever's the most expert is going to be in demand. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

You could actually be losing money when you treat patients as an in-network provider on certain plans. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

It's easy to lay much of the responsibility for this situation on inflation and an era of economic uncertainty, of course. However, there's a separate component, too: an inability or unwillingness to reconsider how well your practice treats its team members. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

So much of what contributes to the success of a dental practice has nothing to do with the clinical results—it's about what patients experience even before they walk in the door.  Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

If you want to be successful, you have to listen to your patients. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown  

With an estimated 8 billion people on Earth this year, there will always be other dental practices. So you should look at competition more like a golf match than a boxing match. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

When you're having troubles—with a case, with your team, with your practice finances, even in your personal life—you can lean on the more than 265,000 members of Dentaltown's online community who share advice, suggestions and other assistance on our online message boards. I created Dentaltown so no dentist ever has to practice alone, and it's absolutely free to join and get access to this members-only section of our website. Make connections with your peers and get the help you need—often in real time! Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media:  Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

Now more than ever, patients demand to see proof before they'll agree to recommended treatments. And if you refuse to pick up an intraoral camera or a DSLR to help persuade them to say yes, you're stubbornly and deliberately leaving money on the table. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown  

To make sure we're at the top of our game, we spend hours each year developing our clinical skills through practice and continuing education. But are you forgetting to also focus on how well you communicate with patients?   Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

Being thoughtful about what you spend your time on both inside and outside the operatory can improve how you see life and practice. Be sure you're living purposefully!   Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media: Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

How does a cartel operate? Fixed prices, limited supply and divided markets to keep competition out and profits high. Think of a group of gas stations in a town secretly agreeing to charge the same high price, so no one can undercut the others.   Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media:  Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

With so many avenues of communication available—especially automated ones that promise to save your team time—you've got to be thoughtful about how yours are deployed.   Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media:  Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

Not all DSOs or multilocation private practices should be painted with a villain brush, but look closely at the details before you decide if any position is right for you. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media:  Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

Dentistry wasn't designed to be fun, fulfilling and the source of your identity and a mansion in Beverly Hills. Your team didn't get jobs in dentistry with the goal of obtaining a bunch of new best friends. But so many dentists want dentistry to be more than it is, and thus also expect the patients and staff to be more than they are. Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media:  Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

AI has the potential to revolutionize how we communicate with our patients and each other. AI can be used as a tool to gain insight, summarize documents, and even draft ideas for your practice. Today is the tomorrow we were talking about yesterday, and it's all going to be at our fingertips. Start to familiarize yourself with AI to keep yourself ahead of the technological curve!   Read more on the Dentaltown website: https://www.dentaltown.com/ Follow Dentaltown on social media:  Facebook: https://www.facebook.com/Dentaltown/ LinkedIn: https://www.linkedin.com/company/farran-media-llc/ Instagram: https://www.instagram.com/dentaltown/ Twitter/X: https://x.com/dentaltown

Does the truth always prevail when rumors run rampant in the dental community? In this eye-opening episode, Michael and Sandy confront the damaging effects of rumors and misinformation that pervade the dental industry. They tackle the common pitfalls of comparing oneself or one's practice to others, emphasizing how this can erode confidence and productivity. Delving into specific scenarios such as production numbers and appointment cancellations, Sandy and Michael illustrate how external benchmarks often mislead rather than motivate, highlighting the perilous journey of false comparisons. With social platforms like Facebook and Dentaltown serving as breeding grounds for misinformation, Sandy sheds light on how these spaces can exacerbate fears and quash morale. Her key message? Look inward. Dentists should optimize their internal systems and focus on teamwork to drive success, instead of seeking solace in unreliable sources. The duo offers practical advice to reclaim control, foster positivity, and nurture a practice culture built on verified insights and self-assured growth. What You'll Learn in This Episode: The risks of comparing your dental practice to others. How rumors and misinformation impact morale and decision-making. Effective strategies for improving internal systems and team dynamics. The role of social media in spreading falsehoods within the dental community. Ways to build confidence by focusing on internal measures and outcomes. Tune in to discover how to shield your practice from the clutches of damaging rumors and boost your team's morale! Sponsors: Do you need a new website or marketing agency? Check out what DocSites can do for you: https://www.DocSites.com/landing-pages/ddb/ Mentions and Links: Communities/Groups: Dental Gumbo Group Dentaltown People: Dr. Bob Westerman

Dr. Kurthy has practiced in Southern California for 46 years. He graduated with highest honors from Fairleigh Dickinson University School of Dentistry in 1978 and completed a GP residency at Newark Beth Israel Medical Center. Dr Kurthy's 48 years of research & development include laser and surgical periodontal bone regeneration; endodontic surgery, including bone regeneration and repair of resorptive lesions; teeth whitening; teeth sensitivity; development of several cosmetic techniques and impression techniques; and even credible, professional marketing techniques designed to attract only high-quality patients. His first participation in periodontal research was in 1976, and teeth whitening in 1977. Dr. Kurthy is the recipient of many awards and accolades including the Mosby Scholarship Award; FDU Prosthodontics and Pediatric Dentistry Awards; the Omicron Kappa Upsilon National Dental Honor Society Gold Key Award; and a commendation from the Chief Attorney of the United States Department of Defense for his role in supporting patients' rights in disputes with insurance carriers. Dr. Kurthy's efforts were directly responsible for forcing Blue Cross of California to correct their Explanation of Benefit comments to conform to accepted practice. In March of 2005, Dr. Kurthy was selected as the most respected member of DentalTown.com by over 60,000 of his peers. Dr. Kurthy is an exciting and effective international lecturer and author of five popular clinical and dental marketing books. He has authored numerous articles in, and is frequently interviewed by, dental journals and consumer magazines. He has appeared numerous times on the covers of several widely-read dental journals in the U.S.; has been featured six times on national tape interview series; is a consultant to several popular consumer magazines such as People Magazine, and has been a feature writer for Oxygen women's fitness magazine. He has been interviewed and featured numerous times in national media and was the personal dentist of the 1994 United States Men's World Cup Soccer Team. Most recently Dr. Kurthy has been widely known for his remarkable KöR® Whitening System. 

Dr. Adams practiced Prosthetic Dentistry in Flint, Michigan for 23 years in a solo practice prior to moving to Denver, Colorado in 2006 where he was the founding Prosthodontist of ClearChoice Dental Implant Centers. He was a member of the team that grew ClearChoice from 1 to over 80 Centers and at one time he may have had the largest dental implant practice in the US. He retired as the Chief Clinical Officer of ClearChoice in December of 2022. Dr. Adams is currently the Chair of the Colorado Dental Board and serves as a Board member of a DSO. He was recognized by Marquis' Who's Who in 2024. Join the community on Dentaltown at https://www.dentaltown.com

In this episode of Everyday Practices Dental Podcast, host Regan Robertson sits down with Dr. Thomas Giacobbi, the editorial director of Dentaltown magazine, and a practicing dentist with more than 25 years of experience. Dr. Giacobbi offers unique insights into the evolving world of dentistry, discussing the impact of AI on dental practices, the enduring importance of patient communication, and the future of dental technology.  

Dr. Gaurav Joshi works as a Senior Product Marketing Manager at GC America where he manages direct and indirect restorative portfolios. Dr. Joshi is passionate about innovation in dental materials and technologies. He leverages his clinical knowledge and scientific expertise to lead marketing and education programs at GC America. Dr. Joshi serves as a reviewer for several reputed dental journals such as Operative Dentistry and Journal of Prosthetic Dentistry. He is committed to continuous learning and currently pursuing an MBA program at Northwestern Kellogg. Outside of his professional commitments, Dr. Joshi enjoys spending time with family, outdoors, group exercises at Orange Theory, and reading Yelp reviews to find the best places to eat. Join the community on Dentaltown at https://www.dentaltown.com

Alan welcomes back Dr. Mike Melkers for a wide ranging conversation. Mike and Al go WAY back (DentalTown in the "oughts" anyone?) and we catch up a little bit. Al was affected by a video Mike recorded earlier this year contrasting "comprehensive" care vs. "appropriate" care.            View this post on Instagram                       A post shared by Michael Melkers (@drmichaelmelkers) What is comprehensive care? What is appropriate care? Mike is the guy to help us understand appropriate care for the dentist and the patient. Meet the patient where they are, for what their goals are The shame of not doing all FMR's Do patients have "goals?" Values vs. ethics Think about the "why?"  Considerations not consequences "What are your expectations for your teeth at x" (insert an age) "Are you aware that you're missing a tooth here..." Purpose, Process and Presentation Some links from the show: Mike's Instagram "Dig-A-Palooza" in the Chicago Suburbs, October 25-26th featuring Mike Melkers, Artie Volker and Linc Harris!  Vedder Society meeting invitation (September 20-22, 2024) (use discount code AM1) "Crafting Connections: The Art of Effective Communication" (September 28, Alsip, IL) RIPE Global DentalHacks episode 24: Dr. Mike Melkers can quit learning any time he wants DentalHacks episode 25: Dr. Mike Melkers on patient communication and continuing education speed dating Dr. Mike Melkers on How We Get Better (DHP105) Spouses, Tractors and Disc Golf with Dr. Mike Melkers (DHP106) Mike is speaking at the Greater New York meeting AND the Chicago Midwinter meeting with Dr. Gary DeWood! Mike's course with Dr. Lane Ochi at Pankey Mike's social media research in AGD journal Join the Very Dental Facebook group using the password "Timmerman," Hornbrook" or "McWethy," "Papa Randy" or "Lipscomb!" The Very Dental Podcast network is and will remain free to download. If you'd like to support the shows you love at Very Dental then show a little love to the people that support us! -- Crazy Dental has everything you need from cotton rolls to equipment and everything in between and the best prices you'll find anywhere! If you head over to verydentalpodcast.com/crazy and use coupon code “VERYDENTAL10” you'll get another 10% off your order! Go save yourself some money and support the show all at the same time! -- The Wonderist Agency is basically a one stop shop for marketing your practice and your brand. From logo redesign to a full service marketing plan, the folks at Wonderist have you covered! Go check them out at verydentalpodcast.com/wonderist! -- Enova Illumination makes the very best in loupes and headlights, including their new ergonomic angled prism loupes! They also distribute loupe mounted cameras and even the amazing line of Zumax microscopes! If you want to help out the podcast while upping your magnification and headlight game, you need to head over to verydentalpodcast.com/enova to see their whole line of products! -- CAD-Ray offers the best service on a wide variety of digital scanners, printers, mills and even  their very own browser based design software, Clinux! CAD-Ray has been a huge supporter of the Very Dental Podcast Network and I can tell you that you'll get no better service on everything digital dentistry than the folks from CAD-Ray. Go check them out at verydentalpodcast.com/CADRay!

Welcome to the 160th episode of the Tooth or Dare Podcast with Irene Iancu (@toothlife.irene) and this week's guest Dr. Jason Luchtefeld (@jasonluchtefeld), along with bonus guest Dr. Alan Mead (@very_dental_podcast).  In Part 2 of this conversation with Dr. Luchtefeld, we learn about how he came to be President of the American Equilibration Society (AES), a leading organization of dental professionals that has been around since 1955. Perks of membership include access to scientific meetings, lecture video archives and other continuing education.  Watch until the end for a bonus impromptu conversation with Dr. Alan Mead, a fellow podcast host and longtime friend of Dr. Luchtefeld since the early days of Dentaltown's online community. Find out what some denture patients eat WITHOUT their dentures, and how to tell if something should go on your feed VS stories… Dr. Jason Luchtefeld, DMD A 2000 graduate of Southern Illinois University School of Dental Medicine, he was an active leader in the ASDA, AADS (now ADEA) and the AGD.  Following dental school, he completed a General Practice Residency at the VA Hospital in Denver, CO.  His technical training has encompassed learning from the Dawson Academy, the Misch Institute, R.L. Frazer & Associates and many other respected learning organizations.  In 2005 Dr. Luchtefeld obtained his Fellowship in the AGD (Academy of General Dentistry ) and the ICOI (International College of Oral Implantologists).  In 2007 he joined the AES – Occlusion, TMD, Comprehensive Care (formerly American Equilibration Society) and quickly rose to leadership.  He first served three years as AES Exhibit Committee Chair and a member of the Strategic Planning Committee (SPC).  After a year on the SPC he Co-Chaired the most successful and transformative AES Strategic Planning Process in more than 55 years.  During the Applied Strategic Planning process (led by Dr. Bob Frazer) a passion was ignited for the power of the process.  This passion has continued in Jason overseeing implementation and ongoing monitoring of the AES ASP – allowing the ASP to become the central governing document for the society.   In 2019, Jason began expressing his passion and purpose for asking questions into the formal process of Applied Strategic Planning as a partner in Inspero – a strategic planning and coaching firm based in Austin, TX.  His goal is to help dentists and their organizations question, create, and then inspire their best futures.  Jason's experience in this arena has rapidly grown to include co-facilitating several ASP's for dentist's and a corporation as well as leading the process for several dental organizations.  He has also led the Organizational Health Process through multiple iterations. In 2024, Jason joined forces with Dr. Kevin Kwiecien to form The CCO Solution to provide fractional chief clinical officer functions to growing DSO's.  For more information and to connect with Dr. Luchtefeld, check out his social media profiles: Instagram: @jasonluchtefeld Facebook: jason.luchtefeld American Equilibration Society Website: www.aes-tmj.org   This episode of the Tooth or Dare podcast is sponsored by Philips Sonicare. Their innovative products, including electric toothbrushes with 62,000 brush movements per minute, help dental professionals meet diverse patient needs, from teeth whitening to gum health. For more information, visit the Philips website at https://www.philips.ca/.    If you made it all the way down here, hit a like and share a comment. Until next time, Peace out peeps! ✌️ _______________________________________  

Blake and Chase Thompson are second-generation denturists from Canada. Operating in Saskatchewan and Alberta with their dad, the Thompson brothers manage five practices with two more on the way. Their mission is to deliver an outstanding experience for both patients and employees. As dedicated denturists, they handle all clinical work and much of the lab work themselves. They are at the forefront of dental technology, heavily involved in 3D printing, and are transitioning from traditional analog dentures to fully digital complete dentures using a state-of-the-art 5-axis mill. Join the community on Dentaltown at https://www.dentaltown.com