Podcasts about dental marketing

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco Torres sits down with Chris Pistorius, founder of Kickstart Dental Marketing, to uncover one of the biggest mistakes businesses make when trying to grow: focusing on getting more leads instead of fixing the systems that convert them.Chris reveals why many dental practices and service-based businesses are operating with what he calls a “Leaky Bucket,” spending heavily on ads while silently losing revenue through missed calls, poor follow-up, broken systems, and weak customer experiences. With over 17 years in digital marketing, Chris breaks down what actually drives predictable growth in today's competitive market and why conversion matters more than traffic.From AI search optimization and follow-up strategies to customer experience and scalable systems, this conversation is packed with practical insights, hard truths, and no-BS strategies every business owner needs to hear. This isn't just for dentists, it's for any service-based ⏱ Timestamps00:00 – Meet Chris Pistorius 02:14 – The biggest lie in dental marketing05:41 – What is the “Leaky Bucket” problem? 09:26 – Why businesses lose revenue after leads come in 13:52 – Missed calls, poor follow-up & broken systems 18:37 – Why conversion matters more than traffic 23:08 – The power of the 7-touch follow-up rule 27:54 – AI search, ChatGPT & the future of marketing 33:11 – Website mistakes costing businesses customers 38:26 – Building predictable, measurable growth

Send us Fan MailGuest:Chris Ji, Digital Marketing Manager - MediaNVLinkedIn: linkedin.com/in/christopher-ji-40b90a30MediaNV: https://www.medianv.com/Bob Piercy - hostphone - 780-965-2232email - co.travelpodcast@gmail.comLinkedIn - https://www.linkedin.com/in/robertpiercy/Website - https://robertpiercy.comFacebook - https://www.facebook.com/BobPiercyCoTravelPocastProfessional Practice Sales: Dental Office Valuations & Brokeragehttps://www.ppsales.com/

On this episode of MB2 Underground, Joe Fox talks with Ann Challis, Head of Marketing at MB2 Dental, and Sid Gaulee, Director of Digital Marketing and Media, about the foundations of dental marketing and the importance of understanding your goals before building a strategy. They share takeaways on how practices can strengthen their brand, improve patient flow, and better understand where their marketing efforts are making an impact. The conversation also covers patient conversion, reviews, websites, social media, online scheduling, AI, and more! ------------------------------------------------------------------------  Subscribe & Listen: Spotify: https://open.spotify.com/show/69Dz26hgC9D6YqwN8JMDBV Apple Podcast: https://podcasts.apple.com/us/podcast/mb2-underground/id1747349567 ---------------------------------------------------------------------- Follow MB2 Dental on Social: MB2 Dental: mb2dental.com Instagram: instagram.com/mb2dental Facebook: facebook.com/mb2dental YouTube: youtube.com/@mb2dental LinkedIn: linkedin.com/mb2-dental

In this episode of Ortho Marketing, host Dean Steinman is joined by John Iuzzini, Director of Accounts at Ortho Marketing, to break down key areas every practice must get right when working with a marketing agency. They cover why having the right budget is essential in a competitive market, how speed-to-lead can make or break your ability to convert inquiries, and why most practices lose opportunities due to weak follow-up systems. The conversation also highlights the importance of confirming appointments properly and the critical role treatment coordinators play in turning leads into starts. If your practice is generating leads but not seeing real growth, this episode will help you identify what's missing and where to improve.What You'll Learn:Why orthodontic marketing is “pay-to-play” and how the right budget impacts visibility and resultsHow competitor research helps determine effective ad spend and positioningWhat “speed-to-lead” is and why responding within minutes increases conversionsThe importance of multi-touch follow-up and confirming (not just reminding) appointments to reduce no-showsWhy treatment coordinators and internal team alignment are critical to turning leads into startsAbout John Iuzzini John Iuzzini is the Director of Accounts at Ortho Marketing, where he leads the Account Management Team and oversees day-to-day operations to ensure clients receive the best experience possible. With a passion for client satisfaction and operational excellence, John is dedicated to driving results and fostering strong, lasting relationships with the orthodontic and dental practices Ortho Marketing serves. Outside of work, John is a devoted family man who enjoys spending time with his wife and two sons. He's also an avid cook and passionate musician, always finding creativity both in the kitchen and through music.Be our next guest or elevate your practice: https://orthomarketing.com/contact-us/

In this episode of Ortho Marketing, host Dean Steinman is joined by John Iuzzini, Director of Accounts at Ortho Marketing, to break down key areas every practice must get right when working with a marketing agency. They cover why having the right budget is essential in a competitive market, how speed-to-lead can make or break your ability to convert inquiries, and why most practices lose opportunities due to weak follow-up systems. The conversation also highlights the importance of confirming appointments properly and the critical role treatment coordinators play in turning leads into starts. If your practice is generating leads but not seeing real growth, this episode will help you identify what's missing and where to improve.What You'll Learn:Why orthodontic marketing is “pay-to-play” and how the right budget impacts visibility and resultsHow competitor research helps determine effective ad spend and positioningWhat “speed-to-lead” is and why responding within minutes increases conversionsThe importance of multi-touch follow-up and confirming (not just reminding) appointments to reduce no-showsWhy treatment coordinators and internal team alignment are critical to turning leads into startsAbout John Iuzzini John Iuzzini is the Director of Accounts at Ortho Marketing, where he leads the Account Management Team and oversees day-to-day operations to ensure clients receive the best experience possible. With a passion for client satisfaction and operational excellence, John is dedicated to driving results and fostering strong, lasting relationships with the orthodontic and dental practices Ortho Marketing serves. Outside of work, John is a devoted family man who enjoys spending time with his wife and two sons. He's also an avid cook and passionate musician, always finding creativity both in the kitchen and through music.Be our next guest or elevate your practice: https://orthomarketing.com/contact-us/

Send us Fan MailGuest:Charlie Beaulieu, CPB of Tidal Accounting, FounderLinkedInTidal Accounting WebsitePodcast: The Dental C-Suite PodcastThe Dental C-Suite Podcast WebsiteApple PodcastsSpotifyBob Piercy - hostphone - 780-965-2232email - co.travelpodcast@gmail.comLinkedIn - https://www.linkedin.com/in/robertpiercy/Website - https://robertpiercy.comFacebook - https://www.facebook.com/BobPiercyCoTravelPocastProfessional Practice Sales: Dental Office Valuations & Brokeragehttps://www.ppsales.com/

In the latest episode of Dental Unfiltered, Matt Brown and Greg Essenmacher are pulling back the curtain on the red flags you need to watch for in dental marketing.Too many marketers get caught up in the "vanity metrics"—lead counts and clicks—while ignoring the only two numbers that matter: Production and Collections.

In this episode, Dr. Grace Yum welcomes back Joshua Scott, CEO of Studio EightyEight to explore what truly drives growth in modern dental practices. They discuss why marketing is about long-term momentum—not quick fixes—how digital presence shapes patient decisions, and why consistent branding and patient experience are essential for lasting success.  Episode highlights: Why marketing is about long-term momentum, not quick results How your digital presence impacts patient trust and decisions Common marketing mistakes like low ad spend and missed calls The role of branding and patient experience in practice growth How AI and content (especially video) are shaping the future of dental marketing Ready to thrive as a dentist and a mom? Join a supportive community of like-minded professionals at Mommy Dentists in Business. Whether you're looking to grow your practice, find balance, or connect with others who understand your journey, MDIB is here to help. Visit mommydibs.com to learn more and become a part of this empowering network today!

Send us Fan MailGuest:Kyle Hamilton, The Dental Marketing Company, Founder & Co-Host of The Dental C-Suite PodcastLinkedIn: linkedin.com/in/iamkylehamiltonWebsite: thedentalmarketingcompany.comPodcast: The Dental C-Suite PodcastApple Podcasts: https://podcasts.apple.com/us/podcast/002-your-clinic-quarterback/id1879638628?i=1000751098098&l=zh-Hant-TWSpotify: https://open.spotify.com/show/37sqQuk4OhGtzbAa7Pmdtc?si=aeaae78d18aa4a9fBook Recommendation:The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It - Michael E. GerberAmazon: https://a.co/d/08zSwcEoBob Piercy - hostphone - 780-965-2232email - co.travelpodcast@gmail.comLinkedIn - https://www.linkedin.com/in/robertpiercy/Website - https://robertpiercy.comFacebook - https://www.facebook.com/BobPiercyCoTravelPocastProfessional Practice Sales: Dental Office Valuations & Brokeragehttps://www.ppsales.com/

Send us Fan MailGuest:Jessica Bereti, Modern HR Solutions. Inc, FounderLinkedIn: https://www.linkedin.com/in/jessica-bereti/Website: https://www.modhrsolutions.com/email: hello@modhrsolutions.comS7 E10 - Conversing with your Dental C-Suite! Introducing the Dental C-Suite Podcast.https://www.buzzsprout.com/1447378/episodes/18935319The Dental C-Suite PodcastApple Podcast: https://podcasts.apple.com/us/podcast/the-dental-c-suite/id1879638628Spotify: https://open.spotify.com/show/37sqQuk4OhGtzbAa7Pmdtc?si=355afc37373c498fThe Dental C-Suite Podcast Hosts:Jessica Bereti, Modern HR Solutions Inc. - FounderLinkedIn:linkedin.com/in/jessica-beretiWebsite: https://www.modhrsolutions.com/email: hello@modhrsolutions.comKyle Hamilton, The Dental Marketing Company - FounderLinkedIn: linkedin.com/in/iamkylehamiltonWebsite: https://thedentalmarketingcompany.com/email: hello@thedentalmarketingcompany.comCharlei Beaulieu, Tidal Accounting - FounderLinkedIn: linkedin.com/in/charliebeaulieuWebsite: https://www.tidalaccounting.ca/email: charlie@tidalaccounting.caBob Piercy - hostphone - 780-965-2232email - co.travelpodcast@gmail.comLinkedIn - https://www.linkedin.com/in/robertpiercy/Website - https://robertpiercy.comFacebook - https://www.facebook.com/BobPiercyCoTravelPocastProfessional Practice Sales: Dental Office Valuations & Brokeragehttps://www.ppsales.com/

The Bulletproof Dental Podcast Episode 430 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak GUEST: Ian de Jongh   DESCRIPTION Ian de Jongh, CEO of Bulletproof, joins Peter Boulden to break down the six core pillars of dental marketing that influence how patients choose a practice. This episode looks into practical, real-world strategies to improve patient acquisition by focusing on what actually matters, reputation, transparency, convenience, and trust. From online reviews to financial clarity, this conversation highlights how to build a patient-centered marketing approach that drives consistent practice growth.   TAKEAWAYS Six core pillars that influence patient decision-making The importance of online reviews, reputation, and social proof Financial transparency and flexible payment options How location, hours, and convenience impact patient choice Optimizing online presence and booking systems CHAPTERS 00:00 Introduction to Ian and Bulletproof 01:53 Understanding Dental Marketing Principles 06:06 The Importance of Patient Psychology 09:55 The Role of Reputation in Dentistry 14:07 Financial Transparency and Patient Trust 22:10 Convenience and Accessibility in Dental Practices 34:01 Experimentation and Standard Operating Procedures 36:20 The Need for Psychological Understanding in Dentistry   REFERENCES Bulletproof Summit Bulletproof Mastermind  

More management and insurance knowledge in my newsletter: https://www.odysseymgmt.com/newsletter   If your dental marketing still focuses only on getting found by Google, you're already behind because today your real audience is not just patients. It's AI deciding whether your dental practice deserves to be recommended at all.   The dental marketing strategy shift right now is that visibility is no longer just about your website or traditional SEO but about how clearly your entire online presence tells a consistent story that AI can understand and trust. Search behavior is evolving fast, and while patients still use Google, more of them are relying on AI tools to ask specific questions like finding a gentle dental provider, clear aligner options, or a dentist with availability this week. These systems are not just scanning your website, they are analyzing your reviews, your social media content, your captions, your videos, and even how you respond to engagement. That means your digital marketing strategy has to become more intentional and more structured. Instead of chasing viral trends or entertainment driven posts, your focus should shift toward creating clear, specific, and repeatable content that reinforces what your practice actually does best.    When your captions include precise services, your reviews mention real patient experiences, and your content consistently reflects your core treatments, you are feeding AI the patterns it needs to confidently recommend your practice. At the same time, patients benefit because they are seeing more relevant, trustworthy information. This is why the balance of content is changing, with more emphasis on dental focused education and less on purely social posts. Add in the importance of online scheduling, accurate listings, and active review management, and it becomes clear that modern dental marketing is about building a complete, consistent digital footprint. The practices that win will not be the loudest or most viral, but the ones that are easiest for AI to understand and easiest for patients to choose.   Connect with Rita Zamora Newsletter: https://ritazamora.com/ Connect 90: https://connect90.com/   Article discussed in the podcast: Assessing #dentist Content on TikTok: Engagement, Quality, and Implications for Oral Health Care —-------------   Practice Management Power Day is happening in Denver, Colorado, and it is built for leaders who want real results. Learn directly from top practice management experts and industry speakers who know what it takes to run a profitable, organized, high performing practice. The event will take place on Friday, September 25 at the Vivos Institute, located next to the Denver Airport. Register now at: https://practicemanagementpowerday.com Take advantage of Early Bird pricing through May 31st!  ------------- I created Dental Revenue Network to foster collaboration and networking amongst RCM professionals. Billing company owners and billing professionals will have access to skill building sessions, current carrier news and insurance discussions beyond "what's the code?" Check it out - I hope you'll join! https://dentalrevenuenetwork.mn.co/ ------------- Synergy Dental Partners offers lower prices for your dental supplies and services https://www.odysseymgmt.com/synergy NTMT listeners receive a 2 Month Free Trial + a 3rd Month if you buy anything from any vendor during the trial period. Also, new Darby customers receive a $200 Darby statement credit with a purchase.  ------------- My insurance course Dental Insurance Design and Management is geared toward those who want to understand the how and why of insurance. As a loyal podcast listener, please use "NTMT" for a $75 courtesy toward your investment.  ------------- Visit odysseymgmt.com to check out my book, webinars and courses. -------------   **If you like the show then I'd appreciate a good rating. Tell your friends. Even podcasters ask for referrals!** YouTube: https://youtube.com/@odysseymgmt   #dental #dentalmarketing #digitalmarketing #dentistry #dentalpractice  

Beyond the hype, AI is already impacting how practices attract and convert patients. Jeff and Dan walk through actual applications you can use immediately to improve marketing, efficiency, and new patient flow.  DDS Success (coupon code RX269) - https://ddssuccess.com/  Blumberg Digital - https://www.blumbergdigital.com/  

Case acceptance is one of the biggest challenges facing orthodontic practices in 2026. In this episode of Ortho Marketing, host Dean Steinman is joined by Shelley Bostrom, founder and owner of Align My Practice to break down what's really causing patients to walk away and how to fix it. Shelley shares practical, real-world strategies to help treatment coordinators and practice owners improve conversions, from structuring consultations more effectively to creating clear next steps and stronger follow-up systems. If your practice is generating leads but struggling to turn them into starts, this episode is packed with actionable insights to help you close more cases and stop leaving revenue on the table.What You'll Learn:The 3 required outcomes every patient should leave a consultation with (yes today, scheduled, or follow-up commitment)Why patients leave without starting treatment — and how to prevent itHow to guide conversations using assumptive language and stronger communicationThe importance of asking the right questions to personalize the consultationProven follow-up strategies, including a multi-touch approach over timeWhy authentic conversations outperform scripted sales approachesAbout Shelley BostromIntroducing Shelley Bostrom, founder and owner of Align My Practice, your ultimate partner in all things orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for developing customized solutions that cater to your unique needs. Her warmth and sincerity make her an exceptional collaborator, as she works hand in hand with each client to help them realize their vision. At Align My Practice, Shelley and her team offer a comprehensive range of services that are designed to supercharge your practice growth, optimize team performance, and maximize your overall success. With Shelley at the helm, you can rest assured that your practice will be in the hands of a seasoned professional who is deeply committed to helping you achieve your goals.Learn more about Align My Practice: https://alignmypractice.comBe our next guest or elevate your practice: https://orthomarketing.com/contact-us/

Case acceptance is one of the biggest challenges facing orthodontic practices in 2026. In this episode of Ortho Marketing, host Dean Steinman is joined by Shelley Bostrom, founder and owner of Align My Practice to break down what's really causing patients to walk away and how to fix it. Shelley shares practical, real-world strategies to help treatment coordinators and practice owners improve conversions, from structuring consultations more effectively to creating clear next steps and stronger follow-up systems. If your practice is generating leads but struggling to turn them into starts, this episode is packed with actionable insights to help you close more cases and stop leaving revenue on the table.What You'll Learn:The 3 required outcomes every patient should leave a consultation with (yes today, scheduled, or follow-up commitment)Why patients leave without starting treatment — and how to prevent itHow to guide conversations using assumptive language and stronger communicationThe importance of asking the right questions to personalize the consultationProven follow-up strategies, including a multi-touch approach over timeWhy authentic conversations outperform scripted sales approachesAbout Shelley BostromIntroducing Shelley Bostrom, founder and owner of Align My Practice, your ultimate partner in all things orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for developing customized solutions that cater to your unique needs. Her warmth and sincerity make her an exceptional collaborator, as she works hand in hand with each client to help them realize their vision. At Align My Practice, Shelley and her team offer a comprehensive range of services that are designed to supercharge your practice growth, optimize team performance, and maximize your overall success. With Shelley at the helm, you can rest assured that your practice will be in the hands of a seasoned professional who is deeply committed to helping you achieve your goals.Learn more about Align My Practice: https://alignmypractice.comBe our next guest or elevate your practice: https://orthomarketing.com/contact-us/

There are several key decisions dental professionals face when choosing a marketing agency: deciding between long-term contracts versus month-to-month agreements, understanding the onboarding process, setting realistic expectations for SEO results, and evaluating the agency's focus on measurable patient growth. In this episode, Benjamin Suggs, host of the Dental Flow Podcast and owner of Flow New Patient Marketing, breaks down the pros and cons of long-term contract dental marketing agencies versus month-to-month agencies. He shares real-world examples of dentists stuck in contracts, discusses why some agencies require annual agreements, and explains why his agency chooses a month-to-month model to ensure accountability and faster results. Benjamin also emphasizes the importance of transparency, measurable outcomes, and aligning agency incentives with the dental practice's success. He provides practical insights for dentists on how to avoid being locked into contracts that may not serve their best interests. Leave a positive rating and review of this podcast with just one click. WHAT TO LISTEN FOR 0:34 Introduction to Month-to-Month vs. Long-Term Contracts 2:10 Case Study: Dentist Stuck in a Long-Term Contract 3:45 Advantages of Long-Term Contract Agencies 6:20 Why Month-to-Month Agencies Can Deliver Faster Results 8:51 Flow New Patient Marketing's Month-to-Month Approach 10:15 Why Contracts Aren't Always Necessary for Client Retention RESOURCES/LINKS MENTIONED Flow New Patient Marketing – Dental Marketing Services CONNECT WITH US Join the Dental Flow Podcast community to stay updated on innovative practice growth strategies, actionable insights, and expert advice for elevating your dental practice: newpatientsflow.com  Your Dental Marketing Growth Partner: Human Expertise Meets AI Precision.We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.No long-term contracts.Our clients average a 5X return on investment.Personalized, non-corporate approach.5-star reviewed.Incredibly easy to work with - your time commitment is minimal.Find us:Website: https://newpatientsflow.comGoogle: https://g.co/kgs/zqWTc5aFacebook: https://www.facebook.com/newpatientsflowInstagram: https://www.instagram.com/newpatientsflow/Linkedin: https://www.linkedin.com/company/newpatientsflow

Behind every appointment is a story that could set your dental practice apart from the rest. In this episode of the Just DeW It podcast, Anne Duffy invites Robyn Damaris, Director of Operations at Phoenix Dental Agency and the powerhouse behind Productive Dentist Academy's marketing, to share her inspiring journey from humble beginnings to strategic leadership. Robyn opens up about her 15-year career, including serendipitous twists, unwavering mentorship, and building a tight-knit, purpose-driven team that's redefining dental marketing one authentic story at a time. Robyn offers a rare, insider perspective on how Phoenix Dental Agency helps dentists clarify their unique message, deepen patient connections, and spark practice growth rooted in genuine care. From behind-the-scenes pivots and lessons learned from the late Bruce Baird, to innovative, community-centered marketing campaigns, Robyn unpacks what it means to weave integrity, creativity, and humanity into both business and patient care. Listen in to discover how dental professionals can spotlight their authenticity, build meaning with every patient interaction, and leave a legacy that goes far beyond the operatory. What You'll Learn in This Episode: Why authentic storytelling is dental marketing's secret sauce The impact of a company culture that feels like family Lessons on resilience from the shift to employee ownership Strategies for turning a dental practice into a community hub Creative ideas for making patients feel truly at home How live workshops can spark “aha” moments for dentists and teams Practical ways dentists can forge their signature brand Ways to humanize social media and connect with real people Daily rituals to stay aligned with your vision and influence Hit play for an uplifting roadmap to authentic marketing and leadership in dentistry, straight from someone who's lived it! Learn More About Robyn Damaris Here! Website: https://phoenixdentalagency.com/ Instagram: https://www.instagram.com/productivedentistacademy/ Ready to Join the DeW Movement? Join Other Amazing Women in Dentistry and Grow Together at: https://dew.life/membership/ Mentions & Links: Events: The DeW Life Retreat People: Dr. Bruce B. Baird Dr. Victoria Peterson Regan Robertson Benjamin Lund

Rita Zamora is all about "Relationship Marketing" and helps Dentists and their teams with modern strategies in today's fast-paced, AI driven world. We talk about the strategic balance of content, the 80/20 rule for content in dentistry, passion posting, and more. Dentists, do not miss this episode!Connect with Rita via her website Connect90.com or via social media @RitaZamora Learn how dentists can get a brand new Lumina Scanner for FREE via the Denbright Scanner Program 2.0. ⁠⁠⁠⁠Apply⁠⁠⁠⁠ for your scanner before it's too late, these will go fast! https://denbright.com/scanner-applyLadies & Gentlemen, you are listening to "Confessions From A Dental Lab" and we're happy you're here.Subscribe today and tell a friend so we can all get 1% better :)Follow KJ & NuArt on Instagram: @lifeatnuartdentalFollow Frank on Instagram: @frank_nuartdentalLearn more about the lab at https://www.nuartdental.com

Why is your dental marketing not working, even though you're running ads, sending mailers, and spending money every month? In this episode of the Lifestyle Practice Podcast, Dr. Matt Vogt breaks down the real reasons dentists aren't getting new patients, why your dental practice isn't growing, and how internal systems—not just ads—determine your success. Most dentists think dental marketing means Facebook ads, Google Ads, or direct mail. But the truth is, your dental phone call conversion process, front desk training, scheduling systems, case presentation skills, and treatment acceptance strategy determine whether your marketing works or fails. If you've ever asked: Why are my dental ads not working? Why is my dental practice not growing? How do I get more new patients in my dental clinic? Why are patients not accepting treatment? How do I improve dental case acceptance? This episode gives you the answers. Connect with us: Take our FREE lifestyle and practice assessment: https://thelifestylepractice.com/practice-assesment/ Learn more about 1-on-1 coaching: https://thelifestylepractice.com/coaching-services/ Get access to TLP Academy: https://thelifestylepractice.com/coaching-services/ Subscribe to The Lifestyle Practice Podcast: https://podcasts.apple.com/us/podcast/tlp-podcast-for-dentists/id1476544801 Email Derek at derek@thelifestylepractice.com Email Matt at matt@thelifestylepractice.com Email Steve at steve@thelifestylepractice.com   

We're kicking off 2026 with a powerful conversation on the future of orthodontic marketing and AI. Artificial intelligence is transforming orthodontic marketing and practice growth— yet many teams are still only using a fraction of its potential. In this episode of Ortho Marketing, host Dean Steinman sits down with Heartwise Collective founder Lindsay Quinn to explore how practices can move beyond basic AI tools and start building smarter, more efficient systems. Lindsay shares practical strategies to help orthodontists and dental teams streamline operations, improve team performance, enhance patient communication, and create a real competitive advantage without losing the human connection that matters most.What You'll Learn:How AI is reshaping orthodontic marketing and practice workflowsSimple first steps to start using AI in your practice todayCommon mistakes teams make when adopting AIWhy early adopters gain a powerful edge in today's marketAbout Lindsay QuinnLindsay Quinn is the Founder of Heartwise Collective, an orthodontic consulting firm specializing in operational systems, financial optimization, and AI integration. With 22 years of industry experience, including eight years with Dr. Richard McLaughlin's renowned San Diego practice and seven years consulting with one of the industry's most elite firms, Lindsay is known for her hands-on implementation approach. She is also the co-founder of The Ortho Society, an innovative annual event for orthodontic practice owners.Learn more about Heartwise Collective: heartwisecollective.comBe our next guest or elevate your practice: https://orthomarketing.com/contact-us/

We're kicking off 2026 with a powerful conversation on the future of orthodontic marketing and AI. Artificial intelligence is transforming orthodontic marketing and practice growth— yet many teams are still only using a fraction of its potential. In this episode of Ortho Marketing, host Dean Steinman sits down with Heartwise Collective founder Lindsay Quinn to explore how practices can move beyond basic AI tools and start building smarter, more efficient systems. Lindsay shares practical strategies to help orthodontists and dental teams streamline operations, improve team performance, enhance patient communication, and create a real competitive advantage without losing the human connection that matters most.What You'll Learn:How AI is reshaping orthodontic marketing and practice workflowsSimple first steps to start using AI in your practice todayCommon mistakes teams make when adopting AIWhy early adopters gain a powerful edge in today's marketAbout Lindsay QuinnLindsay Quinn is the Founder of Heartwise Collective, an orthodontic consulting firm specializing in operational systems, financial optimization, and AI integration. With 22 years of industry experience, including eight years with Dr. Richard McLaughlin's renowned San Diego practice and seven years consulting with one of the industry's most elite firms, Lindsay is known for her hands-on implementation approach. She is also the co-founder of The Ortho Society, an innovative annual event for orthodontic practice owners.Learn more about Heartwise Collective: heartwisecollective.comBe our next guest or elevate your practice: https://orthomarketing.com/contact-us/

Send a textGuest:Theresa Smith, Co-FounderLinkedIn: https://www.linkedin.com/in/theresa-smith-669771177/Optimize Dental:Website: https://www.optimizedental.ca/LinkedIn: https://www.linkedin.com/company/74870341/Instagram: https://www.instagram.com/optimizedental/Facebook: https://www.facebook.com/optimizedentalYouTube: https://www.youtube.com/channel/UCnUdD6MAE5_NF8y2BdrJolQBob Piercy - host- phone - 780-965-2232- email - co.travelpodcast@gmail.com- LinkedIn - https://www.linkedin.com/in/robertpiercy/- Website - https://robertpiercy.com- Facebook - https://www.facebook.com/BobPiercyCoTravelPocast - Professional Practice Sales: Dental Office Valuations & Brokerage - https://www.ppsales.com/

Send a textGuest:Seth Potter, Nomadic Dental Tech, Exocad trainerLinkedIn: https://www.linkedin.com/in/sethpotterdental/ExoCAD Skool: https://www.skool.com/exocad-academy/aboutInstagram: https://www.instagram.com/sethpotterdental/YouTube: https://www.youtube.com/@sethpotterdentalBob Piercy - host- phone - 780-965-2232- email - co.travelpodcast@gmail.com- LinkedIn - https://www.linkedin.com/in/robertpiercy/- Website - https://robertpiercy.com- Facebook - https://www.facebook.com/BobPiercyCoTravelPocast - Professional Practice Sales: Dental Office Valuations & Brokerage - https://www.ppsales.com/

Join Ivoclar (AND US!) this February at LMT Lab Day in Chicago. Ivoclar will be offering 16 different educational lectures over the three-day event, giving dental professionals plenty of opportunities to learn, connect, and grow. Visit labday.com/Ivoclar to view the full schedule and register, and be sure to stop by and see the Ivoclar team in the Windy City. Walking the Lab Day Chicago floor? Make it worth it. Stop by the FOLLOW-ME! hyperDENT booth (E-27, East Hall) and take part in their Milling Roadmap—a quick, scavenger-hunt-style activity that leads you to key milling partners like Axsys, Imagine, DOF, and Roland. Collect stamps at booths you're likely visiting anyway and get entered to win some great giveaways—including this year's grand prize: a foldable Honda electric scooter. You're already walking the floor. Now it might carry you. Come see and talk to Elvis and Barb at all these amazing shows in 2026* Cal-Lab Association Meeting in Chicago Feb 19-20 https://cal-lab.org/ LMT Lab Day Chicago Feb 19-21 https://lmtmag.com/lmtlabday Dental Lab Association of Texas Meeting in Dallas Apr 9-11 https://members.dlat.org/ exocad Insights in Mallorca, Spain Apr 30 - May 1 https://exocad.com/insights-2026 This week we sit down with Michael Joseph, a London-based lab owner whose journey through dental technology is anything but traditional. From delivering impressions on a scooter through the streets of London to completely rebuilding his lab as a fully digital operation, Michael shares a candid, honest look at what it really takes to survive—and thrive—in today's dental lab landscape. Michael walks listeners through his early days pouring hundreds of stone models by hand, navigating education with dyslexia, and eventually earning his degree in dental technology. After years at the bench, he pivoted into dental sales, working with companies like Orascoptic, Sirona, and Skillbond/Argen—experience that gave him deep insight into materials, equipment, and the business side of dentistry. That sales background ultimately fueled his return to lab ownership and helped him build a strong network of clinicians from day one. The conversation takes a powerful turn as Michael opens up about the challenges of Brexit, COVID, staffing losses, and personal upheaval that nearly ended his lab altogether. Instead of quitting, he made a bold decision: gut the lab completely and rebuild it from the ground up as a fully digital operation. Investing heavily in milling, printing, Exocad, and workflow automation, Michael shares how committing to systems, protocols, and vertical integration transformed not just his lab—but his mindset. Elvis and Barb dig into Michael's digital workflows, including photogrammetry, full-arch immediate load cases, remote design teams, LMS integration with GreatLab, and why reliability and consistency are the real competitive advantages. Michael also explains how peer referrals—not ads—became his strongest growth engine, and how simplifying communication with dentists through WhatsApp, QR codes, automation, and self-booking systems has completely changed the way his lab operates.### If you want to grow your business, you need clear insight into what's happening inside your operation and across your customer journey. That's where Icortica comes in. At Canadian Dental Labs, Icortica has become a cornerstone of how we operate—giving us at-a-glance visibility into performance, helping us focus our efforts, spot opportunities early, and solve problems before they grow. It takes the guesswork out of decision-making and shows us what to do next. Plus, the Icortica team is incredibly responsive and feels like a true partner in our success. If you're serious about growing your business and understanding your customers better, Icortica can get you there. Learn more at icortica.com/voices — Icortica, helping dental labs grow. Join us at exocad Insights 2026, happening April 30–May 1, 2026, on the stunning island of Mallorca, Spain. This two-day event features powerhouse keynotes, hands-on workshops, live software demos, and top-tier industry showcases—all in one unforgettable setting. Barb and Elvis will be on site bringing you exclusive interviews, plus don't miss the Women in Dentistry Lunch, celebrating career growth, wellbeing, and the real stories shaping our profession. And of course, cap it all off with the legendary exoGlam Night under the stars. Tickets are limited. Visit exocad.com/insights-2026 and use code VFTBPalma15 for 15% off. Starting the year strong in the dental lab isn't about goals—it's about results. Predictable productivity is what drives real profitability, and unpredictability is costly when remakes rise and production slows. That's why labs rely on Roland DGA's DGSHAPE milling solutions. With consistent accuracy, minimal downtime, and automation you can count on, systems like the DWX-53DC deliver reliable output day after day—making ROI measurable and growth predictable. See consistency in action at LMT Lab Day Chicago, Booth I-20. Choose DGSHAPE. Crafted with Japanese precision. Trusted by dental professionals worldwide. Learn more at rolanddental.comSpecial Guest: Michael Joseph.

What if your marketing isn't the problem—but your expectations are? In this episode, Dana and Sandy welcome Grace Rizza, the powerhouse behind Identity Dental Marketing, to break down why most dental campaigns fall flat—and what actually works. From unethical agencies to underfunded ad budgets, Grace unpacks the truth most marketers won't say out loud. If you've ever felt burned by a marketing agency, overwhelmed as a startup, or scared to go fee-for-service—this one's for you. You'll learn how to: ✅ Spot the difference between strategic marketing and expensive guesswork ✅ Avoid wasting thousands on low-quality leads and poor conversion ✅ Set realistic expectations for Google Ads and SEO ✅ Know when your marketing isn't the problem—your front desk is ✅ Confidently budget and brand your way to sustainable growth

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we learn how a focused morning huddle can act as a powerful marketing engine by aligning your Dental Team to convert advertising-driven opportunities into real outcomes like new patients, case acceptance, and social proof. We also explore how integrating small daily habits—reviewing wins, priorities, specific patients, cultural focus, and marketing reminders—creates a consistent patient experience and Dental Practice culture that boosts referrals, profitability, and lifetime value per patient. To learn how call handling by Smith.AI can grow your Dental Practice faster, retain more patients and improve patient satisfaction, visit this link:  https://calendly.com/d/csry-6sv-5rd/dentainment-smith-ai-consultation 


On today's episode, Ryan Gross, founder of CMO Share, reveals how his background in experiential marketing—from zoos to Disney—perfectly translates into the world of dental marketing. He shares how understanding human behavior, data-driven decisions, and simple brand visibility tactics can significantly grow a practice. Ryan breaks down everything from choosing the right name and logo to leveraging brochures, shirts, and local partnerships for powerful brand repetition.  He explains why operational efficiency drives marketing ROI, how missed phone calls are costing you thousands, and why schedule availability matters more than ad spend. With insights on website optimization for AI, dental savings plans, implant marketing, and the importance of internal referrals, Ryan delivers a comprehensive guide for any practice ready to grow smart—not just loud. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In this episode of the Dental Boardroom Podcast, host Wes Reed introduces a brand-new subseries called The Executive Session. This interdisciplinary series brings together experts in finance, marketing, and practice management to discuss the real business challenges dental practice owners face today.Joined by co-hosts Megan Shelton (https://www.instagram.com/doctormeganshelton/ (Practice Management & Operations) and Michael from Wondrous Agency (instagram.com/wonderistagency/) (Dental Marketing), this kickoff episode explores how the definition of a “successful” dental practice has evolved over the last decade. The panel breaks down how marketing, operations, and financial strategy must work together to drive sustainable growth without burnout.From tracking real ROI in marketing to improving case acceptance and building systems that support both profitability and lifestyle, this episode sets the foundation for what modern dental leadership looks like.Key TakeawaysSuccess today is more than revenue A successful dental practice balances strong collections with profitability, lifestyle flexibility, and personal fulfillment.Top-line growth without bottom-line control is dangerous High revenue means nothing if margins are thin. Profitability and cash flow matter more than ever.Marketing must be measurable Website traffic and rankings don't pay the bills new patients, collections, and ROI do. Integration with practice management software is critical.Operations make or break marketing Even the best marketing fails if front desk systems, case presentations, and patient experience aren't aligned.Data visibility across the entire pipeline is essential From leads → appointments → case acceptance → collections, successful owners track every stage.Growth requires systems, not hustle Sustainable growth comes from leadership, team retention, clear communication, and predictable processes not longer hours.You can't do it alone High-performing practices invest in expert support marketing, operations, and finance to scale efficiently.Seasons matter Balance looks different at different stages of ownership. Clarity, reflection, and intentional decision-making are key.

Send us a textGuest:Kevin Wong, Founder, EvolveOne DigitalLinkedIn: linkedin.com/in/therealkevinwongWebsite: https://www.evolveonedigital.com/Facebook: https://www.facebook.com/EvolveOneMediaAgencyInstagram: https://www.instagram.com/evolveonemediaagencyBob Piercy - host- phone - 780-965-2232- email - co.travelpodcast@gmail.com- LinkedIn - https://www.linkedin.com/in/robertpiercy/- Website - https://robertpiercy.com- Facebook - https://www.facebook.com/BobPiercyCoTravelPocast - Professional Practice Sales: Dental Office Valuations & Brokerage - https://www.ppsales.com/

Send us a textGuest: Angela DuncanLinkedIn: https://www.linkedin.com/in/angela-duncan-01b666230/Company: Pure Consulting DentalWebsite: https://www.pureconsultingdental.ca/Instagram: http://instagram.com/Facebook: http://facebook.com/squarespaceYouTube: http://youtube.com/squarespaceBob Piercy - host- phone - 780-965-2232- email - co.travelpodcast@gmail.com- LinkedIn - https://www.linkedin.com/in/robertpiercy/- Website - https://robertpiercy.com- Facebook - https://www.facebook.com/BobPiercyCoTravelPocast - Professional Practice Sales: Dental Office Valuations & Brokerage - https://www.ppsales.com/

The Bulletproof Dental Podcast Episode 421 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak DESCRIPTION In this conversation, Peter Boulden and Craig discuss the evolution of dental marketing over the years, emphasizing the importance of creating joy and hope in marketing strategies. They explore the significance of understanding patient psychology, the value of existing patients, and the need to sell benefits rather than procedures. The discussion also touches on the role of AI in dentistry and the necessity of having a clear process for patient care. Ultimately, they highlight the psychological aspects of success and the importance of believing in one's worth to achieve business goals. TAKEAWAYS Marketing is often seen as the key to practice growth. Creating joy and hope in marketing can attract patients. Selling benefits rather than procedures is crucial for patient engagement. Understanding patient psychology can enhance treatment acceptance. Existing patients can be a valuable source of referrals. Underpriced attention in marketing can lead to better patient acquisition. AI is set to revolutionize the dental industry in the coming years. Having a clear process can improve patient experience and satisfaction. The psychology of success is essential for achieving business goals. Continuous improvement and adaptation are necessary for success in dentistry. CHAPTERS 00:00 The Role of Marketing in Dentistry 05:07 Creating Joy and Hope in Marketing 10:07 Selling Benefits Over Procedures 15:13 The Importance of Understanding Patient Needs 19:59 Seeking Underpriced Attention in Marketing 28:48 Maximizing Online Presence through Reviews and SEO 30:08 The Shift Towards Long-Form Content and Video Engagement 31:43 The Impact of AI on Business and Patient Care 33:10 Navigating the Future of Dentistry with AI 35:08 The Importance of Marketing Strategies and Underpriced Attention 39:16 Leveraging Existing Patients for Growth 41:46 The Power of Asking for Referrals and Retention 43:38 Communicating Services Effectively to Patients 44:18 Creating a Clear Process for Patient Care 46:58 The Role of Psychology in Business Success 55:32 Outro REFERENCES Bulletproof Summit Bulletproof Mastermind  

Send us a textVic NikolajLinkedIn: https://www.linkedin.com/in/victor-nikolaj-698b5935/Luxate Digital Marketing Website: https://www.luxate.ca/LinkedIn: https://www.linkedin.com/company/luxate-digital-marketing/posts/?feedView=allBob Piercy - host- phone - 780-965-2232- email - co.travelpodcast@gmail.com- LinkedIn - https://www.linkedin.com/in/robertpiercy/- Website - https://robertpiercy.com- Facebook - https://www.facebook.com/BobPiercyCoTravelPocast - Professional Practice Sales: Dental Office Valuations & Brokerage - https://www.ppsales.com/

Send us a textKimberly Pacula, Recruit North AmericaKimberly Pacula LinkedIn: https://www.linkedin.com/in/kimberly-pacula/Website: https://www.recruitna.com/Instagram: https://www.instagram.com/recruitnorthamerica?igsh=NTc4MTIwNjQ2YQ==Recruit North America LinkedIn: https://www.linkedin.com/company/recruit-north-america/posts/?feedView=allPrep Doctors:Website: https://ca.prepdoctors.com/Professional Practice Sales - Dental Office Valuations & BrokerageWebsite: https://www.ppsales.com/Bob Piercy - host- phone - 780-965-2232- email - co.travelpodcast@gmail.com- LinkedIn - https://www.linkedin.com/in/robertpiercy/- Website - https://robertpiercy.com- Facebook - https://www.facebook.com/BobPiercyCoTravelPocast - Professional Practice Sales: Dental Office Valuations & Brokerage - https://www.ppsales.com/

Send us a textGuest: Rhett Bagnall, Specialized Benefits- LinkedIn: https://www.linkedin.com/in/rhett-bagnall-862512b/- Website: https://specializedbenefits.com/The Art of Cake- Website: https://www.theartofcake.ca/Bob Piercy - host- phone - 780-965-2232- email - rhpiercy@me.com - LinkedIn - https://www.linkedin.com/in/robertpiercy/- Website - https://robertpiercy.com- Facebook - https://www.facebook.com/BobPiercyCoTravelPocast

Want some insight into what you could see next year? In this week's episode, Jeff and marketing specialist Dan Brown discuss possible marketing trends and important beats to hit as we approach 2026.    The MGE New Patient Workshop - https://www.newpatients.net  Email - dan@blumbergdigital.com 

Before you spend another dollar on marketing, tune in. Nail phone conversion, stop broken appointments, and lift team performance starting now. In this episode of The Raving Patients Podcast, Dr. Len Tau sits down with Alex Nottingham, founder and CEO of All-Star Dental Academy, to uncover the three silent profit killers that quietly erode practice revenue and team morale. A former top business coach for Tony Robbins and an attorney turned dental business strategist, Alex shares how he transformed his father's struggling dental practice into a multi-million-dollar success — and how thousands of other dentists can do the same by mastering business fundamentals. From poor phone conversion rates to declining team performance, this episode dives into the overlooked operational leaks that can cost practices hundreds of thousands of dollars every year — and how to fix them through better training, communication, and leadership.   What You'll Learn From This Episode The three silent profit killers hurting dental practices — and how to eliminate them Why phone call conversion is the #1 factor in predictable profitability How broken appointments quietly drain productivity and morale The difference between “training” and true team performance optimization How to build a culture of accountability, respect, and long-term patient loyalty Why investing in coaching and systems isn't an expense — it's a multiplier — Key Takeaways 00:42 Intro & sponsor shout-outs 02:05 Meet Alex Nottingham, All-Star Dental Academy 03:00 Turning a struggling practice into a multimillion-dollar success 08:11 The three silent profit killers 07:30 #1 New patient conversion — why phone skills matter 20:57  #2 Broken appointments — stopping the hidden drain 29:10 #3 Declining team performance — training and leadership fixes 34:30 How small improvements add major profit 35:30 Lightning-round Q&A 40:38 Connect with Alex + Final thoughts   — Connect with Alex Visit: allstardentalacademy.com Download his free webinar & eBook on eliminating profit killers. Follow All-Star Dental Academy on YouTube, Spotify, and Apple Podcasts.   — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more at: https://www.callrail.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

In this episode, Dr. Lincoln Harris, founder of RipeGlobal, shares how his team is revolutionizing dental education by delivering hands-on, cloud-based training directly into dental offices. No more travel, no more downtime—just real skill-building with real results. We also dive deep into the mindset shifts dentists need to make to truly grow. From self-confidence to leadership, Dr. Harris explains why believing in your own value is the first step toward independence and profitability. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/   If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/  

In this episode of the Nifty Thrifty Dentists Podcast, Dr. Glenn Vo sits down with Ryan, CEO & co-founder of Energize Group, to talk about growing your dental practice without burnout or wasted marketing dollars. From a friendship formed on the jiu-jitsu mats to helping hundreds of practices thrive, Ryan shares how Energize Group was built on relationships, results, and real ROI. “Marketing's real job is simple: put people in your chairs.” – Ryan, Energize Group “If you can't show how a project grows top-line or bottom-line, don't do it.” – Ryan ✨ Sponsor Shoutout This episode is brought to you by Energize Group - offering advanced SEO, smart sites, social media, Google Ads, and brand management to help you level up your dental practice. Don't forget to ask about the Nifty Thrifty Deal when you reach out! https://energize-group.com/

Your next new patient may never search Google. AI platforms like ChatGPT and Google AI are reshaping how people find dentists — and social media is now fueling those algorithms. If you're still treating marketing like a bunch of separate buckets, you're about to fall behind. In this episode, Dr. Len Tau and digital marketing powerhouse Dr. Anissa Broussard reveal why your SEO strategy must evolve — and how to stay visible as search radically changes. In this conversation, Dr. Len sits down with Dr. Anissa Broussard, co-founder of Digital Floss, to unpack The New SEO Playbook: Why Social Media is No Longer Optional. They break down how AI search engines scan social platforms to recommend dentists, why content posted on Instagram and other channels now impacts Google rankings, and how practices can position themselves to dominate local search. Anissa also shares practical, no-fluff tips on maximizing reviews, updating your website content, and leveraging short-form video to attract quality patients — not just any patients.   What You'll Learn From This Episode Why traditional SEO alone won't keep you visible as AI search grows How Instagram captions, FAQs, and Google profile updates impact search results Practical steps to get recommended by AI engines like ChatGPT & Claude The real ROI of Google Ads vs. Meta (Facebook & Instagram) ads for dentists How to target high-value patients with geo-fencing and better lead funnels Simple content strategies that train algorithms to favor your practice long-term — Key Takeaways 00:41 Introduction to Digital Marketing in Dentistry 02:55 The Role of Social Media in Dental Practices 07:32 AI and Its Impact on Dental Marketing 20:43 Understanding Google Ads and Their Costs 24:03 Improving Lead Quality for Dental Practices 32:00 Future Trends in Dental Marketing 37:09 Conclusion and Resources   — Connect with Dr. Anissa Learn more about Dr. Anissa Broussard and her work at Digital Floss by visiting digitalfloss.com.  There you can request a free Visibility Audit, explore resources, and see how her team helps dental practices build authentic brands, dominate AI-driven search results, and attract high-quality patients. — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more at: https://www.callrail.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

In this episode of the Less Insurance Dependence Podcast, Ed Gabriel, CPA and President of DrillDown Solution, shares how financial preparation can empower dentists to confidently reduce their reliance on PPOs. From long-term retirement planning and PPO analysis to tax strategies and passive income investments, this conversation provides the financial clarity and tools dentists need to make intentional, profitable decisions. Whether you're considering a shift to fee-for-service or simply want to tighten your operations, this episode offers a roadmap to long-term freedom and reduced stress. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/   If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/  

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we emphasize the importance of choosing progress over perfection when it comes to Dental Marketing and encourage Practices to begin marketing efforts without waiting for everything to be flawless. We highlight that taking consistent, authentic action builds momentum and trust more effectively than striving for perfection, and suggest to seize the moment, get started and refine through iteration. 


Reviews are one of the most powerful levers for your dental practice's visibility — but not always in the way most dentists think. In this episode, I sit down again with local SEO thought leader Colan Nielsen from Sterling Sky to cut through the noise about Google reviews, rankings, and how to actually get found by more patients. Colan and his team run ongoing SEO testing (so you don't have to) and bring real data on what matters — and what's just hype. We discuss what moves the needle on your Google Business Profile, how review quantity and recency affect map pack rankings, and why hitting that “magic 10” review milestone matters more than you realize. If you've been guessing at local SEO or feel stuck competing with practices with hundreds of reviews — this conversation will give you clarity and actionable next steps.   What You'll Learn From This Episode The truth about keywords in reviews — why telling patients to mention “dental implants” or “Invisalign” doesn't help you rank. The magic number to hit first — how going from 9 to 10 reviews gives a measurable boost in local rankings. Why recency beats volume — keeping a steady stream of new reviews is more important than chasing huge totals. Primary vs. secondary categories — how your Google Business Profile category choices impact visibility. Tools & metrics that matter — see how Sterling Sky measures you against top competitors month to month. When (and when not) to run branded Google Ads — stop wasting budget where it's not needed. — Key Takeaways 00:46 Introduction to Google Reviews and SEO 04:50 The Importance of Customer Service in Rankings 07:50 Understanding Local SEO and Google Business Profiles 12:57 The Impact of Review Text on Rankings 22:24 Review Velocity and Its Effect on Rankings 25:38 The Magic Number: 10 Reviews 27:58 The Role of Review Recency in SEO 34:35 Primary and Secondary Categories in Google Rankings 39:13 The Future of Reviews and AI in SEO 40:44 Branded AdWords and Their Effectiveness   — Connect with Colan Website & Newsletter: www.sterlingsky.ca YouTube Channel: Sterling Sky Inc   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

On today's episode, Dr. Mark Costes is joined by the energetic and insightful Minal Sampat—best-selling author, marketing strategist, dental hygienist, and founder of the wildly popular CE on the Beach. After reconnecting at a recent event in Philadelphia, Dr. Costes realized Minal had somehow never been a guest—despite her massive impact in the dental space. Minal shares her incredible journey from studying bio and communications to launching her first company by breaking a Guinness World Record.  They dive into her marketing philosophy, why most practices are overspending, and how to build a strategy that actually connects. Minal also explains how she scaled her online marketing training program, Marketologist, and what makes her tropical CE events such a unique draw. This conversation is packed with smart marketing tips, inspiring personal stories, and tactical strategies to help your practice stand out without overspending. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.minalsampat.com https://ceonthebeach.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Patients today don't just choose a dentist based on price or location—they choose the story you tell. In this episode of the Raving Patients Podcast, I sit down with Ian DeJong of Pain Free Dental Marketing to explore how storytelling has become the new backbone of dental marketing. We cover why reviews are “the Bitcoin of dental marketing,” how to attract the right patients instead of every patient, and the simple shifts you can make in your practice to stand out in a crowded market. If you've ever wondered how to move beyond generic messaging and truly connect with patients, this episode will show you the path forward. Here are some of the interesting stuff we talked about in this episode. Why Storytelling Matters: Patients aren't just buying services—they're buying your story, values, and unique approach to care. The Power of Reviews: As Ian puts it, “Reviews are the Bitcoins of dental marketing.” Reputation is now the #1 factor patients consider when choosing a dentist. Attracting the Right Patients: It's not about chasing every new patient—it's about attracting the right ones who align with your values and help prevent burnout. The Role of the Dentist: Marketing success depends on your participation—reviews, testimonials, and authentic messaging start in your office. What Sets Great Practices Apart: Generic “we treat patients like family” isn't enough. Distinct experiences, stories, and brand voice create lasting trust. Looking Ahead: The future of dental marketing is less about Google Ads and more about authentic social proof, storytelling, and meaningful patient connections.   — Key Takeaways 00:46 Introduction to Dental Marketing and Storytelling 03:02 Understanding Pain-Free Dental Marketing 07:25 The Shift to Storytelling in Dental Marketing 11:50 Differentiating Your Dental Practice 13:10 The Importance of Google Reviews 14:20 How Patients Select Dentists Today 20:30 Attracting the Right Patients 25:07 The Dentist's Role in Marketing Success 27:55 Future Trends in Dental Marketing 30:50 What May Fade in Dental Marketing 33:50 Lightning Round Q&A — Connect with Ian

In this episode of the Less Insurance Dependence Podcast, dental finance expert Ken Kaufman explains how financial clarity is the foundation for reducing PPO reliance and building long-term success. He shares practical strategies for forecasting, cash flow planning, and creating systems that give dentists the confidence to make bold decisions. From lessons learned working with DSOs to step-by-step advice on moving from bookkeeping to accrual accounting, Ken breaks down how any dentist can strengthen their practice and thrive independently Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/   If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/  

Jeff Gladnick, Founder and CEO of Great Dental Websites, returns to the podcast for a conversation on how AI is changing the digital landscape for dentists. From patient search behavior to marketing strategies and practice operations, Jeff shares practical insights on what's working now, what to watch out for, and how to use AI as a tool without losing the human touch. Episode highlights: The growing role of AI tools like ChatGPT in how patients search for and choose dentists Practical ways dentists can use AI for marketing, call tracking, and after-hours support Why original, well-structured content is still the key to standing out online Where AI helps (and falls short) in web design and copywriting for practices Ready to thrive as a dentist and a mom? Join a supportive community of like-minded professionals at Mommy Dentists in Business. Whether you're looking to grow your practice, find balance, or connect with others who understand your journey, MDIB is here to help. Visit mommydibs.com to learn more and become a part of this empowering network today!  

In this powerful episode of the Less Insurance Dependence Podcast, we sit down with Dr. Robert Kerstein, a global pioneer in digital occlusion and Disclusion Time Reduction (DTR) therapy. He explains how TS Scan technology is revolutionizing diagnostics, improving patient outcomes, and eliminating the guesswork of traditional occlusal methods. Dr. Kerstein explains how DTR therapy not only relieves TMD pain, headaches, and bruxism but also enhances airway function and overall wellbeing.This episode dives into the clinical, operational, and patient-experience benefits of embracing data-driven dentistry. With real-life patient stories, proven research, and actionable strategies, listeners will gain insights on how to improve efficiency, elevate care, and move towards greater independence from insurance reliance. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

Can dropping PPO plans transform your dental practice into a more profitable, patient-focused business? In this episode of the Less Insurance Dependence podcast, host Lester De Alwis and guest Art Wiederman, CPA, a leading dental practice management consultant, explore the financial and practical realities of going out of network. They dive into real client experiences, revealing how practices often see a 38-42% revenue boost, stronger patient loyalty, and reduced administrative stress after dropping PPOs. Art breaks down the math behind this transition, addresses fears of patient loss, and shares strategies for building trust and preparing your team. Whether you're considering reducing insurance dependence or seeking clarity on the process, this episode offers actionable insights, real-world examples, and expert guidance to help you achieve a thriving, independent practice. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/