Podcasts about dental marketing

In this powerful episode of the Less Insurance Dependence Podcast, we sit down with Dr. Robert Kerstein, a global pioneer in digital occlusion and Disclusion Time Reduction (DTR) therapy. He explains how TS Scan technology is revolutionizing diagnostics, improving patient outcomes, and eliminating the guesswork of traditional occlusal methods. Dr. Kerstein explains how DTR therapy not only relieves TMD pain, headaches, and bruxism but also enhances airway function and overall wellbeing.This episode dives into the clinical, operational, and patient-experience benefits of embracing data-driven dentistry. With real-life patient stories, proven research, and actionable strategies, listeners will gain insights on how to improve efficiency, elevate care, and move towards greater independence from insurance reliance. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

SummaryIn this episode of the Dental Flow podcast, Benjamin Suggs discusses the phenomenon of former dental practice clients returning to his agency after leaving for various reasons. He explores the reasons behind their departure, including changes in management and unmet expectations, as well as the factors that led them to return, such as better results and more supportive agency relationships. The conversation highlights the importance of understanding client needs, the role of office managers, and the significance of continuity in agency-client relationships.Takeaways10 dental practice clients returned after leaving our agency.Reasons for leaving included selling to a DSO and dissatisfaction.New office managers often disrupt existing agency relationships.Over-promising by sales teams can lead to client disappointment.Continuity in client relationships is crucial for success.Clients value agencies that require minimal time commitment.Results-driven marketing is essential for client retention.Understanding client expectations can prevent agency turnover.Building strong relationships with clients fosters loyalty.Transparency in agency performance is key to client trust.Chapters00:00 The Return of Former Clients02:19 Reasons for Leaving and Coming Back05:06 The Role of Office Managers in Agency Relationships08:11 Over-Promising and Under-Delivering10:21 Time Commitment and Client Expectations13:02 Continuity in Client Relationships14:40 Lessons from Client Returns Your Dental Marketing Growth Partner: Human Expertise Meets AI Precision. We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time. No long-term contracts. Our clients average a 5X return on investment. Personalized, non-corporate approach. 5-star reviewed. Incredibly easy to work with - your time commitment is minimal. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

In this episode, host Gary Bird shares the five biggest dental marketing mistakes that nearly sank his career and how dentists can avoid them. These insights are critical for any dentist looking to improve dental practice growth, new patient acquisition, and marketing ROI. The last one is the biggest growth killer:1. Not knowing the difference between the three points of entry for a practice2. Not knowing the gap between high-intent vs low-intent patients3. Not realizing how leaky the patient journey really is4. Not seeing how some dentists treat insurance above the patient5. Not respecting the competition

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we explore how ChatGPT-5 can supercharge Dental Teams by helping them track new patient leads, categorize inquiries, and inspire content creation for social media posts while supporting daily Practice operations. We learn that AI isn't meant to replace team members but rather empower them with creative ideas, patient communication templates, and office system checklists to elevate Dental Marketing efforts to an entirely new level.

In this episode, host Gary Bird explains why dental marketing is so confusing for dentists and breaks it down into four key categories every practice owner must understand. Many dentists struggle with marketing because it's always changing, their office operations affect results, tracking is often missing, and competition is constantly shifting. Gary shares why marketing success depends on aligning your practice's phone handling, scheduling, and patient referrals with your campaigns. If you've ever felt like your dental marketing isn't working or you've switched agencies without results, this video reveals the real reasons behind it. Watch now to learn how to track new patients properly, avoid common mistakes, and finally see growth in your dental practice.Connect with our Host, Gary Bird, Here ⤵️SMC: https://smcnational.com/Personal: https://thegarybird.com

Can dropping PPO plans transform your dental practice into a more profitable, patient-focused business? In this episode of the Less Insurance Dependence podcast, host Lester De Alwis and guest Art Wiederman, CPA, a leading dental practice management consultant, explore the financial and practical realities of going out of network. They dive into real client experiences, revealing how practices often see a 38-42% revenue boost, stronger patient loyalty, and reduced administrative stress after dropping PPOs. Art breaks down the math behind this transition, addresses fears of patient loss, and shares strategies for building trust and preparing your team. Whether you're considering reducing insurance dependence or seeking clarity on the process, this episode offers actionable insights, real-world examples, and expert guidance to help you achieve a thriving, independent practice. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

David Herman- LinkedInWeb Marketing For Dentists- Website- LinkedIn- Facebook- X / TwitterBob Piercy - host- phone - 780-965-2232- email - rhpiercy@me.com - LinkedIn - https://www.linkedin.com/in/robertpiercy/- Website - https://robertpiercy.com- Facebook - https://www.facebook.com/BobPiercyCoTravelPocast

Proven Dental Marketing Tips That Bring New Patients Bringing in new patients today requires more than polished ads. It's about authenticity, visibility, and connection. A Dental Assistant plays a crucial role in dental marketing, not only inside the practice but also in shaping how the team is seen online. From genuine patient testimonials to engaging posts on Facebook, Instagram, TikTok, reels, and YouTube Shorts, the way a practice shows its personality is often what builds trust. Even something as simple as consistent content or thoughtful dental SEO contributes to growing a dental practice by making sure the right people see the right message. Marketing isn't just about promotion—it's about creating a human presence that patients can believe in. Connect with Denny Mladenov Email: denny@orthogrow.co.uk Linkedin: https://www.linkedin.com/in/denny-mladenov-0b47761b4/?originalSubdomain=uk —-------------------------------------------- Hey friends—cool news! The Dental Assistant Nation Podcast was featured on Feedspot's Top 100 Dental Podcasts and their Top Dental Assistant Podcasts list. Huge thanks to you for listening, subscribing, and supporting the show. Couldn't have done it without you. Go check it out—we're listed alongside some amazing shows! 100 Best Dental Podcasts - https://podcast.feedspot.com/dental_podcasts/ 4 Best Dental Assistant Podcasts - https://podcast.feedspot.com/dental_assistant_podcasts/ —-------------------------------------------- Attention Dental Leaders! I'm thrilled to speak at the 2025 AADOM Conference in Round Rock, TX – AADOM's 20th anniversary celebration! Join me for my sessions: ➡️ Wednesday, Sept 3 "DPLN Leadership Meeting" - Learn how to maximize publicity for your DPLN ➡️ Saturday, Sept 6 "Simple Steps to Help You Become an Author " - We'll dive into how you can formulate a plan for your best article and how to find your voice as an industry leader. Early bird pricing ends 3/31! Don't wait—secure your spot now and be part of the biggest dental management event of the year! Plus, lock in your stay on-site at the Kalahari Resort before rooms fill up!

Silence is costing your practice more than you think. Every time you put a patient on hold and they hear nothing but dead air—or worse, that same generic tune on repeat—you're missing out on a chance to build trust, educate, and even grow your practice. In this episode, we uncover why silence is expensive and how your on-hold message can become one of the most overlooked marketing tools in dentistry. In this episode of the Raving Patients Podcast, I sit down with John Waller, “The On Hold Guy,” who has been serving the dental industry for over 30 years. Together, we explore how customized on-hold messaging can transform patient experience, strengthen your brand, and increase ROI—all for just a few dollars a day. If you've ever wondered whether patients are tuning out during those long hold times, or how you can turn wasted moments into opportunities, this conversation will show you the way. What You'll Learn in This Episode: The true cost of silence: Why patients hang up when they hear nothing (and how to prevent it). The anatomy of a great on-hold message: From doctor credentials to services, reviews, and even staff shout-outs. Technology made simple: Whether your office runs on VoIP or still uses landlines, implementation is easier than you think. Best practices you should be using: From alternating voice talents to updating scripts quarterly for fresh impact. How on-hold messages boost ROI: Simple tracking methods and patient feedback that prove the value. Creative content ideas: From dental trivia to highlighting employee-of-the-month, keeping patients engaged and connected. — Key Takeaways 00:39 Introduction and Event Announcement 03:20 The Importance of On-Hold Messaging 04:25 Creating Effective On-Hold Messages 07:00 Implementation and Compatibility of On-Hold Systems 08:28 The Role of Patient Education 10:15 Voice Personalization in On-Hold Messages 12:20 Script Writing and Customization 14:23 Best Practices for On-Hold Messaging 19:25 Content Suggestions for On-Hold Messages 22:58 Measuring ROI from On-Hold Messaging 25:10 Trial Period and Getting Started 26:07 Referral Program and Networking 26:49 Lightning Round Q&A 32:05 Conclusion and Contact Information — Connect with John If you'd like to learn more about how The On Hold Experience can help your practice transform silence into a patient education and marketing tool, reach out to John directly: Call/Text: 208-546-8330 Email: theonholdguy@gmail.com Try the 45-Day Free Test Drive — no long-term commitment, just $59/month after. John is easy to reach, quick to respond, and passionate about helping dental practices make every patient interaction count—even the ones spent on hold. — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we discuss the powerful impact of Patient education through video content in Dental Marketing, emphasizing how videos significantly improve message retention, reduce fear, and build trust with patients. We also cover practical types of videos to create, where to use them for maximum effect, and encourage Dental Practices to start simple with authentic, short videos to educate and convert patients effectively.
 


Discover how storytelling transforms dental marketing from stiff and generic into authentic, compelling messages that patients trust.

In this episode, Gary Bird breaks down one of the most common questions in dental marketing: “How much should I spend on marketing for my dental practice?” Using proven strategies from working with hundreds of dentists, Gary explains the formula for calculating the right dental marketing budget based on production, new patient goals, and practice growth targets.If you've ever wondered whether to spend 1%, 3%, or 7% of your production on marketing—or how to balance patient referrals with paid marketing, this video gives you the step-by-step guide. Learn how to track cost per patient acquisition (CAC), avoid wasting ad spend, and use your budget to actually grow new patient numbers. Whether you're a general dentist, super GP, or scaling a multi-location practice, this is the marketing budget framework every dentist needs to follow.Connect with our Host, Gary Bird, Here ⤵️SMC: https://smcnational.com/Personal: https://thegarybird.com

Stop chasing “one big marketing trick.” If SEO is the only lever you're pulling, you're leaving money on the table—and patients on page two. In this episode, we break down how premium practices win with a whole-practice approach: brand, systems, and a memorable new-patient experience that starts before the first visit. In this episode, I talk with Jackie Ulasewicz-Cullen about moving beyond “rank-at-all-costs” thinking to a comprehensive, measurable growth system. We break down why there's no silver bullet in dental marketing and how an omnichannel mix—reviews, humanized social, targeted Google Ads with single-focus landing pages, and a conversion-ready website—works together. We zoom in on the new-patient experience: rapid responses, pre-visit doctor touchpoints, clear expectations, and thoughtful follow-ups that turn inquiries into trust and treatment. We also spotlight the most neglected profit center in dentistry—retention—and the metrics that reveal whether you're quietly shrinking or sustainably growing. Here's what we talked about in this episode: No silver bullet: SEO is a channel, not a strategy; build a portfolio of levers. Compete smart: In dense markets, SEO is long-term—pair it with Google Ads → single-focus landing pages to capture demand now. Speed-to-lead wins: Reply to forms/chats within minutes; slow responses kill conversion. Doctor touch = trust: A brief pre-visit call/text from the dentist lifts show rate and acceptance. Reviews with heart: Automate requests; dentist closes the loop on negatives—solve first, never ask for removal. Human social > generic posts: Short, educational team videos build connection and assist conversion. Retention is revenue: Track lost/inactive vs new, run reactivation, and educate existing patients on services (“Did you know we offer…?”). Measure what matters: Time-to-response, show rate, case acceptance, production per lead, and churn—not just clicks or calls. — Key Takeaways 00:47 Introduction and Event Announcement 02:10 Meet Jackie Cullen: A Marketing Expert 04:00 Understanding Comprehensive Marketing Strategies 05:30 Misconceptions in Dental Marketing 08:00 SEO in Competitive Markets                                                                                                    11:33 Omnichannel Marketing Approach 14:00 Enhancing the New Patient Experience 17:14 The Importance of Human Connection 19:34 Retention, Relationships, and Reputation 22:35 The Value of Patient Retention 25:50 Social Media and Advertising Strategies 29:50 Building Trust with Marketing Agencies 32:17 The Importance of Agency Involvement 34:15 Lightning Round Q&A 37:55 Conclusion and Resources — Connect with Jackie You can connect with Jackie Ulasewicz-Cullen and her agency through: Website: mydentalagency.com — click the “Schedule a Call” button right on the homepage. Free Book Offer: Elite Dentistry — elitedentistrybook.com/ravingpatients (includes free shipping + 3 exclusive bonuses).   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Marc Wagner- LinkedInDentist on Demand - DentalBytes PodcastDentist on Demand:- Website- LinkedIn- Instagram- Fasebook- YouTubeBob Piercy - host- phone - 780-965-2232- email - rhpiercy@me.com - LinkedIn - https://www.linkedin.com/in/robertpiercy/- Website - https://robertpiercy.com- Facebook - https://www.facebook.com/BobPiercyCoTravelPocast

Dr. Gary Sanchez reveals how finding your WHY unlocks authentic marketing, stronger patient connections, and lasting fulfillment in dentistry and beyond. Dentists often invest in technology, training, and teams, yet still feel invisible in a crowded marketplace. Dr. Gary Sanchez knows that pain firsthand. After reaching the peak of clinical excellence but blending in with “just another dentist,” he discovered his WHY—leading him to create the WHY Institute. In this episode, Dr. Sanchez shares how identifying your WHY can transform not only your practice's growth but also your personal clarity, passion, and purpose.  

In the fast-paced world of dental marketing, what actually works? Hint: it starts with your time and your truth. In this episode of the Just DeW It podcast, Anne Duffy sits down with her friend and advisory board member, Kristie Boltz, a powerhouse Chief Marketing Officer, strategist, and passionate philanthropist redefining dental industry norms. Kristie opens up about her unconventional path (from teaching math to shaping powerhouse dental practices) by cultivating marketing cultures that boost results without burnout. She shares hard-won lessons on how teams can implement smart, simple strategies with clarity, revealing why time is a dental practice's greatest marketing asset. But it doesn't stop at business success; Kristie and Anne dive into the deeper impact of weaving passion and purpose into your professional journey. Kristie pulls back the curtain on her philanthropic mission with the Challenged Athletes Foundation, demonstrating that true giving starts with willingness, not wealth. Their candid conversation encourages dental professionals to blend their work and personal passions, embrace authenticity, and create genuine, lasting impact far beyond the office walls. What You'll Learn in This Episode: How to build a marketing-driven culture in your dental practice Practical ways to measure and maximize your marketing ROI Why “time” is your most valuable marketing currency The keys to consistent, authentic, team-based marketing success Strategies to avoid team overwhelm while executing big ideas Insights into integrating philanthropy with your professional life Why willingness matters more than wealth in meaningful giving Steps to connect your workplace with your greater purpose Ideas for bringing authenticity to your leadership and brand Tune in now to discover how authenticity and purpose can ignite both your marketing and your mission! Learn More About Kristie Boltz Here! Website: mydentalcmo.com Challenged Athletes Foundation: give.challengedathletes.org/participants/Kristie-Boltz Don't Forget to Sign Up for the Next DeW Retreat! 7th Annual DeW Life Retreat November 13-15, 2025 Charlotte, NC Love the podcast? Please leave us a review! It will help us help more entrepreneurs just like you ❤️ Want to get more involved? Join our membership and community below for exclusive perks! Join the DeW Life movement by becoming a member using this link.Join the Dental Entrepreneur movement by becoming a member using this link.Read the most recent edition of DeW Life Magazine here.Just DeW It Podcast is the official podcast of Dental Entrepreneur Women (DeW), founded by Anne Duffy, RDH. The mission of DeW is to inspire, highlight, empower, and connect all women in dentistry. To join the movement or to learn more, please visit dew.life. Together, we can DeW amazing things! References: Events:DeW Retreat 2025Nike Women's MarathonDress for Success Benefit Program (At the DeW Retreat) Organizations:IronmanNBCSacramento State UniversityThe Wall Street Journal People:Katherine Eitel BeltSarah ReinertsenBill GatesJeff Bezos Tools:CliftonStrengths Test

Dental Talk – Teil 2 ist da! Nach dem Blick auf digitale Technologien folgt jetzt der Deep Dive in die globale Patientenwelt und die Zukunft des Teamworks!Host Bjoern Kersten spricht erneut mit Patrick Oosterwijk (Permadental) – Zahntechnikermeister, Geschäftsführer und einer der Vordenker der Branche. Was erwartet Euch diesmal? Globale Patientenperspektiven Was erwarten Patient:innen heute – von Hamburg bis Hongkong? Und was bedeutet das für unsere tägliche Arbeit in Praxis und Labor?Ästhetik trifft RealitätWas tun, wenn der Wunsch nach Perfektion auf medizinische Machbarkeit trifft? Patrick liefert klare Antworten und echte Erfahrungswerte.Teamwork 2.0 Wie gelingt eine digitale, reibungslose Zusammenarbeit zwischen Zahnarztpraxis und Dentallabor? Spoiler: Kommunikation, Prozessverständnis und smarte Workflows sind der Schlüssel.Der Blick in die nächsten 10 JahreWas kommt auf uns zu? Welche Technologien verändern den Workflow, und wie bereiten wir uns am besten darauf vor?Den Link zur Folge findet Ihr wie immer oben in der Bio.------Dental Talk wird präsentiert von Dental Marketing - dem Fachmagazin für Dental- Marken----Egal, ob neue Trends oder Geschehnisse der letzten Tage, der Podcast von Björn Kersten und Olaf Tegtmeier kommt am Montag und behandelt die spannendsten Themen desDental- und Marketingbereiches. Beide kennen die Bereiche so gut wie Ihre Westentasche und diskutieren mit Spaß an der Sache und meinungsstark aktuelle Themen und geben Einblicke hinter die Kulissen.---- #DentalTalk#Zahnmedizin #DigitaleZahnmedizin #DentalInnovation #GlobalePatienten#ÄsthetikVsRealität #DentalWorkflow #ZahnarztLabor #TeamworkInDerZahnmedizin#Permadental #PatrickOosterwijk #Zahntechnik #PodcastDental #DentalFuture#Zahnarztpraxis #DentalMarketing #Wartezimmergespräche #BjoernUndOlaf#ZukunftDerZahnmedizin #DentalLeadership

Website: Professional Practice SalesLinkedIn: - Professional Practice Sales- Gerry Crandles, Partner, ON- Mike Suffield, Associate Broker,  BC- Bob Piercy, Sales Associate, ABBob Piercy - host- phone - 780-965-2232- email - rhpiercy@me.com - LinkedIn - https://www.linkedin.com/in/robertpiercy/- Website - https://robertpiercy.com- Facebook - https://www.facebook.com/BobPiercyCoTravelPocast

Are PPO plans on their way out or will they still dominate the dental insurance landscape a decade from now? In this episode of the Less Insurance Dependence Podcast, Naren Arulrajah and Gary Takacs take a deep dive into the history of dental insurance, why benefits have stagnated despite rising costs, and how patient awareness is accelerating change. They explore real-world examples of dentists resigning from PPO plans, legislative reforms like the Medical Loss Ratio, and practical steps you can take now to protect your profitability and independence. Whether you're ready to drop plans or just want to understand where the industry is heading, this conversation will give you insights, strategies, and inspiration to act today. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

If you don't truly know your numbers, you might be leaking money without even realizing it. Most dentists assume they're making more than they actually are—but are you calculating your real take-home income? In this episode, we break down what's actually going on behind the financial curtain of your practice—and how to fix it. In this episode of the Raving Patients Podcast, I sit down with dental CPA Travis Slade to talk about the financial clarity every dentist needs—but few actually have. We break down the five core financial drivers that impact your real income: revenue, overhead, debt, taxes, and personal spending. These aren't just accounting terms—they're the difference between feeling in control and constantly feeling cash-strapped. Travis shares insights gained from working directly in dental offices, and explains how most practice owners are in the dark about where their money goes. We dig into common traps—like inflated overhead, lifestyle creep, and taking on debt without understanding the long-term impact—and give practical tips to help you make better decisions around hiring, investing, and personal budgeting. This episode will help you assess your financial health, calculate your true break-even point, and set goals that actually move the needle. If you're serious about building a practice that supports the life you want, this is one you don't want to miss.   Here's what we talked about in this episode: The five financial drivers that actually determine your take-home pay Why revenue can be a misleading metric if you don't track overhead and debt Ideal overhead breakdowns (including wages, supplies, marketing, and more) Understanding debt health: what's manageable and what becomes a liability The impact of personal spending on your stress, cash flow, and practice health How to strategically invest in marketing (and know if it's actually working) What your monthly break-even number really is—and why you need to know it Common financial traps dentists fall into and how to avoid them Travis's #1 piece of advice for financial stability and long-term growth — Key Takeaways 00:39 Introduction and Event Announcement 04:10 Understanding Financial Metrics for Dental Practices 05:31 The Five Financial Drivers of Dental Practices 09:40 Revenue: The Misleading Top Line Number 12:20 Overhead: Managing Practice Expenses 16:32 Debt Management in Dental Practices 22:07 Personal Spending and Lifestyle Choices 25:02 The Financial Matrix: Understanding Break Even 26:19 Common Financial Traps for Dentists 28:45 Marketing Investments and Financial Projections 30:28 Final Thoughts and Advice   — Connect with Travis Want help decoding your numbers or figuring out your break-even point? Travis is offering a free Financial Matrix Calculator, plus a complimentary session for the first two listeners who reach out.

In this episode, Gary and Naren share a simple but powerful 7-step new patient experience that turns first-time visits into lifelong patient relationships. This proven process helps practices break free from the insurance trap and build real connections that lead to better case acceptance, more referrals, and steady growth. You'll hear why patients with an “insurance-only” mindset often hold practices back — and how one office used this approach to grow from $2 million to $3 million in just one year. Whether you're just starting or want to make your first visit truly unforgettable, this episode is filled with practical tips and inspiring results. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

More management and insurance knowledge in my newsletter: https://www.odysseymgmt.com/newsletter   Is the secret to more dental case acceptance hiding in plain sight right inside your own team?   If you've ever wondered why some patients freeze at the mention of treatment costs, or how to handle those moments when someone starts Googling your every word from the chair, you're not alone. In this episode, Teresa talks with Angela Sullivan of Adaptive Dental Solutions about effectively helping teams boost treatment acceptance without feeling like a pushy salesperson. Angela shares stories and lessons straight from the operatory, from the power of a simple photo to honest talk about money and shares why confidence (not more facts) is what gets patients to say yes. The conversation covers everything from handling awkward price conversations to how handoffs and team communication can make or break your acceptance rates.    They wrap up with a preview of their October 10 workshop on advanced dental career possibilities. If you've ever wondered what is ‘Beyond the Operatory' then you'll love what they have planned!   Connect  with Angela:   Website https://adaptivedentalsolutions.com/ Email angela@adaptive-dental-solutions.com Facebook Adaptive Dental Solutions Instagram angeladavissullivan_ads  LinkedIn Angela Davis-Sullivan   Angela's book: https://www.amazon.com/Coming-Home-Better-Practice-no-nonsense/dp/0999786377   Join us for Beyond The Operatory on October 10, 2025 — a career workshop with Angela Davis-Sullivan and Teresa Duncan. Reserve your spot now: https://www.odysseymgmt.com/bto-waitlist ------------- I created Dental Revenue Network to foster collaboration and networking amongst RCM professionals. Billing company owners and billing professionals will have access to skill building sessions, current carrier news and insurance discussions beyond “what's the code?" Check it out - I hope you'll join! https://dentalrevenuenetwork.mn.co/ ------------- Medical Billing Made Easy! Dental Classroom Online: https://www.dentalclassroomonline.com/ Use ODYSSEY for a 10% courtesy ------------- Synergy Dental Partners offers lower prices for your dental supplies and services https://www.odysseymgmt.com/synergy NTMT listeners receive a 2 Month Free Trial + a 3rd Month if you buy anything from any vendor during the trial period. Also, new Darby customers receive a $200 Darby statement credit with a purchase.  ------------- My insurance course Dental Insurance Design and Management is geared toward those who want to understand the how and why of insurance. As a loyal podcast listener, please use "NTMT" for a $75 courtesy toward your investment.  ------------- Visit odysseymgmt.com to check out my book, webinars and courses. ------------- Don't forget to check out my other podcast Chew on This - A Dental Podcast!    **If you like the show then I'd appreciate a good rating. Tell your friends. Even podcasters ask for referrals!** YouTube: https://youtube.com/@odysseymgmt  

Most dentists think ROI starts with a Google click and ends when the phone rings, but what if the real return comes months (or even years) later?In this episode of Growing Your Dental Business, host Jacquelyn Hurley sits down with Xana Winans, founder of Golden Proportions Marketing and creator of the SMART ROI method, to challenge the way dental practices approach marketing. From uncovering the myths that make marketing feel like a waste to sharing how to measure real patient loyalty and long-term value, Xana offers practical strategies to help practices stop guessing and start growing.She also shares how her team helps dental offices track performance throughout the patient journey, right down to collections, and why your front desk may be impacting your ROI more than you think.So… If you've ever thought, “Marketing doesn't work for my practice,” this episode will change your mind, and your results.Visit goldenproportions.com and schedule a free marketing consultation right from her contact page.Special Offer: Mention this podcast when setting up your first consultation, and Xaña will waive the $550 setup fee to test-drive Smart Market Dental for three months, an incredible opportunity to measure what's working in your marketing.

If you think your “pretty” website alone is enough to bring patients through your doors, think again. Dental marketing today is more complex—and more critical—than ever. From SEO secrets and Google Ads strategy to why your website might be quietly sabotaging your practice growth, this episode is your blueprint for smarter marketing decisions. Dentists, this is one you can't afford to miss. On today's episode of the Raving Patients Podcast, I'm diving deep into the world of dental marketing with two incredible guests from Gargle—Brandie Lamprou, VP of Corporate and Sales Development, and Cassidy Turley, Partnerships and Lead Generation Manager. If you've ever wondered: ✅ Is my website really helping me rank and convert patients—or just sitting there looking pretty? ✅ Why is SEO a must-have and how do I stand out when the dentist down the street is doing it too? ✅ Are Google Ads worth the investment for general new patients—or should I be targeting high-value procedures? ✅ What's the real deal with Google Analytics and why should you demand access to your own data? ✅ When should a practice consider running ads, and when should you hold off? …then you're in the right place. — Key Takeaways 00:44 Introduction and Event Announcement 01:50 Meet the Guests: Brandy and Cassidy from Gargle 03:48 Understanding Gargle's Role in Dental Marketing 05:52 The Importance of a Strong Website 07:52 SEO: The Key to Online Visibility 15:00 The Role of Google Ads in Dental Marketing 18:20 Determining the Right Marketing Budget 20:39 When to Start Using Ads 23:40 The Importance of a Solid Foundation 25:41 Secrets to Ranking Higher on Google Maps 27:00 Updating Your Website: Best Practices 29:18 User Experience: The Digital Waiting Room 30:45 The All-in-One Marketing Approach of Gargle 32:15 Lightning Round Q&A 36:15 Conclusion and Free Marketing Assessment Offer —  Connect with Gargle Phone: 888‑842‑7453 Email: info@gargle.com Website: www.gargle.com — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!  

Nearly half of Americans avoid going to the dentist, either due to fear or lack of a regular provider. In this episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah take a deep dive into how dental practices can effectively reach and convert this underserved audience. Discover the psychology behind why patients avoid dental care, how to market strategically using the right keywords and landing pages, and what it takes to transform a fearful emergency patient into a lifelong advocate. You'll also learn actionable tips for training your team, optimizing the first phone call, and using sedation options to make every visit a comfortable one. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

In many cases, it helps to follow the roadmap to success laid down by those before us. In most cases, it helps to observe what people have done differently, and be inspired by the uniqueness of it all! The latest episode of The Dental Economist Show with host Mike Huffaker brings a dynamic conversation to the table as Mike sits down with Dr. Alex Sharp, CEO of Shared Practices Group, to explore how a dental podcast evolved into a thriving 38-location DSO. From pioneering a fully remote dental support organization to mastering denture and implant-focused practices, discover why "going deep" beats "going wide" in today's dental landscape. From how to build a scalable culture across remote teams to the surprising reasons why human capital remains the cornerstone of dental success, this episode brings unique insights to scaling your dental practice in today's day and age, without compromising on excellence.

Jackie BrettDental Coaching ABC- LinkedIn- DentalHR.caS5 E09 - Building the dental foundation that supports success - Jackie Brett, Dental Coaching ABCBob Piercy - host- phone - 780-965-2232- email - rhpiercy@me.com - LinkedIn - https://www.linkedin.com/in/robertpiercy/- Website - https://robertpiercy.com- Facebook - https://www.facebook.com/BobPiercyCoTravelPocast

Morgan Sylvain - Founder & CEOMorgan Sylvain - LinkedInSmile and Co - WebsiteFirst Podcast ConversationS5 E08 - Building Smile + Co. and improving talent acquisition - Morgan Sylvain, FounderBob Piercy - host- phone - 780-965-2232- email - rhpiercy@me.com - LinkedIn - https://www.linkedin.com/in/robertpiercy/- Website - https://robertpiercy.com- Facebook - https://www.facebook.com/BobPiercyCoTravelPocast

Let's face it — dental marketing has become a jungle. Between rising costs, Google's ever-changing rules, and patients who click but never convert, it's easy to waste thousands without seeing results. In this episode, I sit down with David Herman from Web Marketing for Dentists. David's helped over 2,000 practices generate $50 million in production — and today, he's breaking down how to stop chasing low-value leads and start filling your schedule with patients who want the treatments you love to do. Here's what you'll learn: ✅ Why throwing money at ads doesn't automatically bring in patients ✅ The hidden dangers of a weak online presence ✅ Why video matters more than ever ✅ How to truly track your ROI from Google Ads ✅ What budget you really need for success ✅ Overwhelmed staff and lost leads Your marketing shouldn't be guesswork. Get strategic. Know your numbers. Focus on the procedures you want more of. And remember: every dollar you spend should bring real patients through your door, not just clicks on a screen.   — Key Takeaways 00:41 Introduction and Event Announcement 02:00 Meet David Herman: Expert in Dental Marketing 04:03 Understanding Dental Marketing Challenges 05:35 The Importance of ROI in Marketing 09:22 Building a Strong Online Presence 15:58 Tracking AdWords Results Effectively 19:20 The Science of Google AdWords 22:53 Targeting High-Value Procedures 30:56 Managing Overwhelmed Staff and Leads 34:55 Lightning Round Q&A 38:36 Conclusion and Special Offer   — Connect with David Want David and his team to take your marketing to the next level? Head over to WM4D.com — or the full version, WebMarketingForDentists.com.

Tired of getting the runaround from dental insurance companies?In this episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah dive into one of the most empowering (and often misunderstood) topics in dentistry: how to stand up to insurance companies using the power of your state's Insurance Commission. You'll learn how to respond when you're told “we never received your claim,” what the 30-day “pay or respond” loophole really means, and why your patients, not you, hold the real power in filing complaints that insurance companies must answer to. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

In this episode of The Dental Boardroom, host Drew Phillips sits down with Adrian Lefler, Co-Founder and CEO of My Social Practice. Adrian has been helping dental practices master digital marketing since 2009—long before “dental TikTok” became a thing.They explore how generative AI and automation are fundamentally transforming the marketing landscape for dentists—from content creation and SEO to real-time patient engagement. Adrian shares how tools like Google's Gemini and large language models are driving the cost of content nearly to zero, reshaping how practices get found online and build trust with patients.Whether you're wondering how AI-generated web agents like Annie can fill your schedule overnight or how to future-proof your website against AI overviews, this conversation is packed with insights you won't want to miss. Key PointsAI tools like ChatGPT and Gemini are making content creation (blogs, videos, images) faster and nearly cost-free.Google's new AI Overviews (AIO) are replacing traditional search result clicks with direct answers, disrupting SEO strategies.Tools like Annie, an AI-powered scheduling agent, enable 24/7 patient communication and appointment booking.Website storytelling and content must evolve to remain competitive against AI-generated search summaries.Ranking in local search (Google Maps/business pack) is now influenced by how well your content integrates with AI tools.Paid ads and traditional SEO still matter, but only as part of a comprehensive AI-informed marketing strategy.Dental practices must use AI to improve team efficiency while continuing to build authentic, trust-driven content.#DentalMarketing#AIDentistry#GenerativeAI#DentalSEO#MySocialPractice#DentalBoardroomPodcast#PatientEngagement#DigitalMarketing#GoogleGemini#DentalPracticeGrowth

Charlie Beaulieu, Tidal Accounting, Founder.- LinkedIn: https://www.linkedin.com/in/charliebeaulieu/- Website: https://www.tidalaccounting.ca/- email: charliebeaulieu@gmail.comBob Piercy - host- phone - 780-965-2232- email - rhpiercy@me.com - LinkedIn - https://www.linkedin.com/in/robertpiercy/- Website - https://robertpiercy.com- Facebook - https://www.facebook.com/BobPiercyCoTravelPocast

Are PPOs quietly undermining your dental practice's long-term value? In this episode of the Less Insurance Dependence Podcast, host Michael Walker speaks with Brian Colao, Director of the Dykema DSO Industry Group and a leading expert in dental law and transition strategy. Brian explains how rising operational costs, combined with stagnant insurance reimbursements, can gradually erode your practice's profitability and ultimately impact its valuation. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

In this episode, Michelle Delling from Rectangle Health shares simple ways to help dental practices get paid faster and easier. She talks with host Michael Walker about how to fix payment problems, use automation, and stop wasting time on paperwork. If you're trying to get away from insurance and want better cash flow, this one's for you! Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

In this episode, Ash welcomes David Herman, founder of Web Marketing for Dentists, who draws on over 20 years of dental marketing experience to explain how specialized marketing helps dental practices achieve real returns on investment. David discusses the unique challenges of dental marketing and how his agency uses data-driven strategies, including tracking PMS data and return on investment, to provide transparency and results for clients.David shares examples of quick and significant marketing turnarounds, noting that dentists can expect to see a return on their investment in as little as 30 days. He emphasizes the importance of individualized marketing plans—understanding the dentist's preferred procedures and leveraging patient reviews and targeted content for better SEO. The conversation also covers actionable tips for startups with limited budgets, such as optimizing websites for speed, building out procedure-specific content, and prioritizing Google reviews. David concludes with strategies for balancing pay-per-click and long-term SEO, ensuring dental practices can continue to grow despite rising digital marketing costs.To find out more and connect with David, visit: WebMarketingForDentists.comKey Topics Discussed:Why dental-specific marketing expertise mattersThe challenge of educating dental consumersEnsuring HIPAA compliance in marketing effortsUsing PMS data to track ROI accuratelyHow quickly can dental practices expect results from digital marketingThe agency's unique 30-day contract and trial offerThe importance of individualized marketing by dental procedureValue of video and audio for patient connectionWhat dental procedures are easiest and most profitable to marketWebsite optimization tips for startupsStrategies for getting more Google reviewsDifferences between pay-per-click advertising and SEOLong-term digital marketing considerations for dental practices

What if your marketing isn't the problem—but your expectations are? In this episode, Dana and Sandy welcome Grace Rizza, the powerhouse behind Identity Dental Marketing, to break down why most dental campaigns fall flat—and what actually works. From unethical agencies to underfunded ad budgets, Grace unpacks the truth most marketers won't say out loud. If you've ever felt burned by a marketing agency, overwhelmed as a startup, or scared to go fee-for-service—this one's for you. You'll learn how to: ✅ Spot the difference between strategic marketing and expensive guesswork ✅ Avoid wasting thousands on low-quality leads and poor conversion ✅ Set realistic expectations for Google Ads and SEO ✅ Know when your marketing isn't the problem—your front desk is ✅ Confidently budget and brand your way to sustainable growth

In this episode of the Less Insurance Dependence Podcast, co-host Michael Walker welcomes Dr. Brad Hughes, a dentist and purpose-driven entrepreneur, for an insightful conversation on building practices that thrive without relying on PPOs. Dr. Hughes opens up about the mindset shifts that helped him move from burnout to fulfillment. He highlights the importance of building a brand rooted in authenticity, creating a team-driven patient experience, and gaining clarity around your business vision. Whether you're taking your first steps toward reducing insurance dependence or refining an established fee-for-service model, this episode offers practical strategies and powerful perspectives to help you lead your practice with clarity, confidence, and purpose. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

In this episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah unravel one of the most frustrating and often hidden realities of PPO resignation: umbrella plans. Many dentists think they've successfully resigned from a few insurance plans, only to find themselves unknowingly locked into a much larger web of networks. Gary and Naren explain what umbrella plans are, why they exist, how they're strategically designed to confuse and fatigue dental teams, and what you can do about it. Book your free marketing strategy meeting with Ekwa at your convenience. Additionally, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

Tired of asking for reviews and getting crickets? In this episode, Sara Hansen reveals why most practices struggle to earn referrals and how to change that—starting from the inside out.

If you think dentistry and persuasion have nothing in common, think again. This week on BizNinja Entrepreneur Radio, Tyler Jorgenson sits down with the wildly insightful and endlessly entertaining Dr. Chris Phelps—a dentist who not only scaled from one to four practices but also happens to run the legendary Cialdini Institute (yes, that Cialdini!). From test-cramming in dental school to building a student note empire, Dr. Phelps reveals how his entrepreneurial mindset first kicked in—and how it's shaped every business move since.In this episode, Dr. Phelps unpacks the psychology of why most dentists struggle with running their practices like actual businesses. You'll learn why intelligence and technical skill aren't enough to build a thriving practice—and how mindset, instinct, and yes, marketing, all play pivotal roles. He dives into the three root reasons dentists crash as entrepreneurs and reveals how applying Cialdini's Seven Principles of Persuasion changed the entire trajectory of his business (and can do the same for yours).But it's not just theory—Dr. Phelps drops real, jaw-dropping examples: like how a small tweak to a direct mail flyer doubled his response rate after 10 years of the same campaign. Whether you're a practice owner, marketer, or just someone who wants to ethically persuade people better (without being a sleazeball), this episode is an absolute gem. Plus—he's still a wet-finger dentist. Street cred intact.------Top TakeawaysEntrepreneurial instincts can be sparked anywhere—even in dental school.Most dentists are trained to be solo wolves, not leaders—entrepreneurship requires a total mindset shift.Cialdini's principles aren't just theory—they're battle-tested business tools.Persuasion isn't manipulation—it's a skill every leader should master (ethically!).Small tweaks (aka “small bigs”) can lead to massive ROI jumps in marketing. 

Dr. Brett Kessler: From Recovery to a Thriving, Insurance-Free Practice American Dental Association (ADA) President Dr. Brett Kessler shares how personal transformation led him to build a fee-for-service practice grounded in purpose, vision, and patient trust. Discover how slowing down, building relationships, and leading with intention can bring more joy and greater success—to your dental career. A must-listen for any dentist ready to move beyond PPOs. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

What if your marketing had six-pack abs? In this episode, discover how to build a lean, powerful dental brand that does the heavy lifting, attracting the right patients, converting with confidence, and creating momentum that doesn't wear out.

If you've ever felt overwhelmed by insurance red tape, staffing headaches, or the pressure to be a “do-it-all” practice—this episode is for you. In this conversation, I'm joined by Dr. Tejas Patel, a leading cosmetic dentist whose journey from multi-location burnout to solo, specialized success is one every dentist should hear. With over 2 million TikTok followers and a fully cosmetic boutique practice in Austin, Texas, Dr. Patel has redefined what's possible when you combine smart systems, social media, and staying true to your passion. We talk about everything from patient acquisition through viral video, to the growing demand for natural-looking veneers, and why he shut down two thriving offices to go all-in on what he loved most. You'll also learn about the Veneer Blueprint Course, his online CE-accredited training that helps dentists confidently master cosmetic cases—from preparation to marketing. Whether you're cosmetic-curious or ready to pivot your practice, this episode delivers. Here are just a few of the important and eye-opening topics we explored: The Power of Focus: Why simplifying your procedures and practice model could be the secret to long-term success. Social Media as Strategy: How Dr. Patel leverages TikTok and Instagram to attract out-of-state veneer patients—daily. From Insurance to Independence: What it really takes to transition away from PPOs and build a fee-for-service model. What Patients Want Now: A look into the latest veneer trends—think natural, undetectable, and confidence-boosting. Teaching with Transparency: Why Dr. Patel built a step-by-step veneer course (with live procedure footage, checklists, and marketing tips) to help others get the same results. — Key Takeaways 00:42 Welcome + Event Reminder   02:37 Meet Dr. Tejas Patel   04:37 The TikTok Journey   12:52 Trends in Cosmetic Dentistry   16:56 From Burnout to Boutique   20:44 Building a Streamlined Practice  22:27 Inside the Veneer Blueprint Course   29:20 Vision for Cosmetic Education   31:12 Lightning Round Q&A   — Connect with Dr. Tejas Patel: Instagram (Main): @tejaspateldds Instagram (Courses): @veneertraining Veneer Course Info: drtejaspatel.podia.com   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Brett Allen is the host of The Marketing 32 Show and the Founder of Marketing 32, a dental marketing agency specializing in internal and external marketing strategies to help dental practices grow. Under Brett's leadership, Marketing 32 has successfully supported over 215 dental practices across the US, Canada, and Australia by implementing its unique Practice Impact Formula, which guarantees growth within 30 days or the service is free. Brett's journey into dental marketing started with his expertise in search engine optimization and online marketing, which he honed as a marketing director in Houston before launching his own company. In this episode… Navigating the dental marketing world can be a frustrating experience for practice owners who invest heavily in agencies yet see minimal results. With so many marketers making big promises but failing to deliver, how can dental practices ensure they choose a partner who drives growth and stands behind their work? Brett Allen, an expert in dental marketing and growth strategies, tackles this challenge by sharing the critical importance of niche specialization, performance-based guarantees, and leveraging technology like AI call tracking to ensure accountability. He emphasizes that practices must seek agencies that offer transparent results, avoid long-term contracts, and provide clear metrics for success. Brett also dives into the significance of nurturing patient relationships and internal teams to create lasting growth, offering practical insights into building trust and avoiding common industry pitfalls. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Brett Allen, Co-founder and CEO of Marketing 32, about creating results-driven dental marketing strategies. Brett discusses why offering a strong guarantee sets agencies apart, how his collegiate swimming background influences his business mindset, and what practices can do to better engage existing patients to foster growth.

Have you ever wondered how the insurance plans you accept today could make or break the sale of your dental practice someday? In this powerful episode, Michael Walker sits down with Kim McCleskey and Kyle Francis from Professional Transition Strategies to uncover how your current insurance participation, especially with PPO plans, can dramatically affect the value and marketability of your dental practice. Kim and Kyle share real-world stories, actionable advice, and clear steps for dentists who are planning a future transition or simply want to strengthen their financial foundation. They discuss common misconceptions about reimbursement rates, the role of insurance in buyer interest, and how to begin making smart, strategic changes. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

Thinking about going out of network? In this episode, Gary and Naren break down five real reasons why some dentists should wait. Learn how to tell if your practice is ready—or if you need more time, training, and trust-building first. A must-listen before you make the leap. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

In this episode, Gary and Naren discuss a powerful but often overlooked concept: discretionary spending and how your dental practice can benefit from it. Americans spend over $6 trillion every year on things they want, not just things they need. That includes healthcare decisions, like cosmetic dentistry, implants, and other elective treatments. Gary breaks down how understanding this mindset can help you better position your services, attract fee-for-service patients, and break free from insurance limitations. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

Episode 67: Neuromarketing for Dental Pros: Understanding the Science Behind Effective Marketing In this enlightening episode, we delve into the fascinating world of neuromarketing with Yoli Dick, a seasoned expert with over a decade of experience at the intersection of dentistry and marketing. Discover how understanding the brain's

Mark Drager has helped over 300 companies across 29 industries sharpen their brand positioning and marketing strategies, and he joins us to unpack hard-won lessons about entrepreneurship, branding, and navigating radical business shifts. Mark shares his journey from building a multimillion-dollar agency to confronting its potential collapse, and offers a transparent look at the emotional and operational toll of scaling too quickly. Check it out! If you like this episode, here are more episodes we think you'll enjoy: Ep #530 - Brad Chandler – Why Business Owners Need to Unlock Self-Love and Break Limiting Beliefs Ep #523 - Perrin DesPortes – Creating a Business That Runs Itself – The Truly Successful Business Owner Check out the show notes for more information! P.S. Whenever you're ready, here are some other ways I can help fast track you to your Freedom goal (you're closer than you think): 1. Schedule a Call with My Team: If you'd like to replace your active practice income with passive investment income within 2-3 years, and you have at least 1M in available capital (can include residential/practice equity or practice sale), then schedule a call with my team. If it looks like there is a mutual fit, you'll have the opportunity to attend one of our upcoming member events as a guest. 2. Become a Full-Cycle Investor: There are many self-proclaimed genius investors today who think everything they touch turns to gold. But they're about to learn the hard way what others have gained through “expensive” experience. I'm offering a free report on how to become a full-cycle investor, who knows how to preserve and grow capital in Up and Down markets. Will you be prepared when the inevitable recession hits? Get your free report here. 3. Get Your Free Retirement Scorecard: Benchmark your retirement and wealth-building against hundreds of other practice professionals, and get personalized feedback on your biggest opportunities and leverage points. Click here to take the 3 minute assessment and get your scorecard.

Have you ever wondered how many people actually take full advantage of their dental insurance? You might be surprised! In this episode, Gary and Naren dive into a shocking stat: only 2.8% of patients use their full yearly dental benefits. That means nearly everyone else is missing out on the coverage they've paid for. So why does this happen? Is it because people forget, or is dental insurance just too hard to navigate? Gary and Naren break it all down, exploring how dental insurance hasn't kept up with rising costs and why many patients don't value their benefits. They also offer practical tips for practice owners and staff to help patients make the most of their insurance, ensuring they get the care they need. Tune in to understand why only a small percentage use their full benefits and what you can do to change that. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/