Podcasts about dental marketing

As a dentist, how do new customers find you? It's not from TV ads or the radio - it's probably through a search engine. Ibex Media can help you to rank higher for local clients, organically, and without ad banners or expiry dates, at http://ibexmedia.ca Ibex Media City: Calabogie Address: 1036 Barryvale Road Website: http://ibexmedia.ca

In this Ortho Marketing episode, Dean Steinman is joined by Carl Stoddard, President of Doctors CFO. They discuss how your pricing strategy could be holding your practice back. They dive into the true cost of undercharging, how to evaluate your current pricing, and proven strategies to increase profitability without sacrificing patient satisfaction. If you're looking to boost your bottom line, this is an episode you won't want to miss. Ready to elevate your practice? Contact us!https://orthomarketing.com/contact-us/About Carl StoddardCarl Stoddard is an accomplished senior executive, board member, and the President of Doctors CFO, with over 20 years of success across medical, financial, insurance, technology, and software industries. His expertise in corporate finance, financial analysis, and strategic planning has made him a trusted advisor to companies navigating profit and loss management, business model development, and accounting system implementation. Since founding Doctors CFO in 2009, Carl has specialized in providing financial guidance to physician-owned practices, helping clients achieve stability, growth, and expansion in both single-practice and multi-practice settings. His extensive experience in business development, budgeting, and financial planning positions him as a key resource for healthcare professionals seeking sustainable success. Carl holds a Bachelor's degree in Accounting from Idaho State University and an MBA from Arizona State University. A Certified QuickBooks Advanced Online ProAdvisor with Diamond Status, he is committed to professional development and has gained significant experience in board leadership throughout his career. Outside of his professional life, Carl enjoys spending time with his wife, Stacey, their five children, and three dogs. An avid audiobook listener and music enthusiast, he values creative outlets as a way to relax and recharge.

Brett Allen is the host of The Marketing 32 Show and the Founder of Marketing 32, a dental marketing agency specializing in internal and external marketing strategies to help dental practices grow. Under Brett's leadership, Marketing 32 has successfully supported over 215 dental practices across the US, Canada, and Australia by implementing its unique Practice Impact Formula, which guarantees growth within 30 days or the service is free. Brett's journey into dental marketing started with his expertise in search engine optimization and online marketing, which he honed as a marketing director in Houston before launching his own company. In this episode… Navigating the dental marketing world can be a frustrating experience for practice owners who invest heavily in agencies yet see minimal results. With so many marketers making big promises but failing to deliver, how can dental practices ensure they choose a partner who drives growth and stands behind their work? Brett Allen, an expert in dental marketing and growth strategies, tackles this challenge by sharing the critical importance of niche specialization, performance-based guarantees, and leveraging technology like AI call tracking to ensure accountability. He emphasizes that practices must seek agencies that offer transparent results, avoid long-term contracts, and provide clear metrics for success. Brett also dives into the significance of nurturing patient relationships and internal teams to create lasting growth, offering practical insights into building trust and avoiding common industry pitfalls. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Brett Allen, Co-founder and CEO of Marketing 32, about creating results-driven dental marketing strategies. Brett discusses why offering a strong guarantee sets agencies apart, how his collegiate swimming background influences his business mindset, and what practices can do to better engage existing patients to foster growth.

Have you ever wondered how the insurance plans you accept today could make or break the sale of your dental practice someday? In this powerful episode, Michael Walker sits down with Kim McCleskey and Kyle Francis from Professional Transition Strategies to uncover how your current insurance participation, especially with PPO plans, can dramatically affect the value and marketability of your dental practice. Kim and Kyle share real-world stories, actionable advice, and clear steps for dentists who are planning a future transition or simply want to strengthen their financial foundation. They discuss common misconceptions about reimbursement rates, the role of insurance in buyer interest, and how to begin making smart, strategic changes. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

Thinking about going out of network? In this episode, Gary and Naren break down five real reasons why some dentists should wait. Learn how to tell if your practice is ready—or if you need more time, training, and trust-building first. A must-listen before you make the leap. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

In this episode, Dayna Johnson interviews Justin Ellis from 440 Strategy Group, discussing the intersection of digital marketing and dental practices. They explore the importance of strategic planning, data-driven decisions, and the role of AI in modern marketing. Justin shares insights on how to harmonize various marketing efforts to achieve desired outcomes, emphasizing the need for a solid foundation and effective communication within dental teams. Takeaways ➡Justin Ellis emphasizes the importance of harmonizing marketing efforts like an orchestra. ➡Understanding client goals is crucial for effective marketing strategies. ➡Data analysis is essential for making informed marketing decisions. ➡A clear call to action is necessary for effective digital marketing. ➡The role of office staff is critical in converting leads into patients. ➡AI can enhance marketing strategies but should be used authentically. ➡Custom marketing solutions are more effective than one-size-fits-all approaches. ➡Building a strong foundation in practice culture is key to successful marketing. ➡Effective communication within the team can improve patient engagement. ➡Marketing should be integrated across various platforms for maximum impact. Chapters 00:00 Introduction to 440 Strategy Group 02:31 The Origin of 440: Harmonizing Marketing and Music 05:48 Strategic Marketing: Understanding Goals and Objectives 10:19 The Importance of Data in Marketing Decisions 16:21 Closing the Deal: The Role of Office Staff 21:35 AI in Dentistry: Opportunities and Challenges Please rate, review and share this episode with your colleagues. Book a call with Dayna: https://calendly.com/dayna-johnson/discovery-call

In this episode, Gary and Naren discuss a powerful but often overlooked concept: discretionary spending and how your dental practice can benefit from it. Americans spend over $6 trillion every year on things they want, not just things they need. That includes healthcare decisions, like cosmetic dentistry, implants, and other elective treatments. Gary breaks down how understanding this mindset can help you better position your services, attract fee-for-service patients, and break free from insurance limitations. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

This year on Dental Marketing Goat, Gary Bird brought game-changing strategies to help dental practices increase new patient growth, boost marketing ROI, and optimize operations. From mastering Google reviews and phone conversion to uncovering the biggest scheduling mistakes, we covered the most powerful ways to scale your practice. Discover the top dental marketing trends of 2025, the #1 strategy to lower marketing costs, and how to achieve 100% case acceptance without high-pressure sales. Don't miss the best moments from the year's top episodes—watch now and transform your practice!Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.comConnect with our Guests Here ⤵️Dr. Andrew EricksenOwner of Holladay Dental StudioWebsite: https://holladaydentalstudio.com/D'vora BidermanFormer office manager of Metropolitan Dental ArtsWebsite: https://metropolitandentalarts.com/Dr. Blake HamblinOwner of Hamblin Family DentistryWebsite: https://hamblinfamilydentistry.com/Geoff RocheMarketing Director at Dental Arts GroupWebsite: https://dagsmiles.com/Want to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Episode 67: Neuromarketing for Dental Pros: Understanding the Science Behind Effective Marketing In this enlightening episode, we delve into the fascinating world of neuromarketing with Yoli Dick, a seasoned expert with over a decade of experience at the intersection of dentistry and marketing. Discover how understanding the brain's

Discover how one dental practice doubled new patient numbers and achieved high ROI by mastering what really matters in dental marketing. In this episode, Gary Bird and Dr. Ian Alvey break down how quality leads, phone conversion strategies, and team culture drive real growth, not just clicks and impressions. If you're a dentist frustrated by poor marketing results, this is your roadmap to scaling successfully in 2025.Connect with our Guest Here ⤵️Website: https://queencitydentistryclt.com/Website: https://infinitydentalarts.com/Want to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Mark Drager has helped over 300 companies across 29 industries sharpen their brand positioning and marketing strategies, and he joins us to unpack hard-won lessons about entrepreneurship, branding, and navigating radical business shifts. Mark shares his journey from building a multimillion-dollar agency to confronting its potential collapse, and offers a transparent look at the emotional and operational toll of scaling too quickly. Check it out! If you like this episode, here are more episodes we think you'll enjoy: Ep #530 - Brad Chandler – Why Business Owners Need to Unlock Self-Love and Break Limiting Beliefs Ep #523 - Perrin DesPortes – Creating a Business That Runs Itself – The Truly Successful Business Owner Check out the show notes for more information! P.S. Whenever you're ready, here are some other ways I can help fast track you to your Freedom goal (you're closer than you think): 1. Schedule a Call with My Team: If you'd like to replace your active practice income with passive investment income within 2-3 years, and you have at least 1M in available capital (can include residential/practice equity or practice sale), then schedule a call with my team. If it looks like there is a mutual fit, you'll have the opportunity to attend one of our upcoming member events as a guest. 2. Become a Full-Cycle Investor: There are many self-proclaimed genius investors today who think everything they touch turns to gold. But they're about to learn the hard way what others have gained through “expensive” experience. I'm offering a free report on how to become a full-cycle investor, who knows how to preserve and grow capital in Up and Down markets. Will you be prepared when the inevitable recession hits? Get your free report here. 3. Get Your Free Retirement Scorecard: Benchmark your retirement and wealth-building against hundreds of other practice professionals, and get personalized feedback on your biggest opportunities and leverage points. Click here to take the 3 minute assessment and get your scorecard.

If you're feeling overwhelmed trying to balance patient care while navigating all the buzz about AI in dentistry, you're not alone. But today's episode will help clear the confusion and show you how to use AI to your advantage—starting now. To break it down, I've invited Conner Ludlow, founder of Annie, an AI platform that builds virtual front desk assistants for dental practices. With a background as a software engineer and tech leader, Conner knows exactly where AI is truly helpful—and where the hype gets a little too loud. In this episode, we explore the real-world uses of AI for dentists today (without needing expensive software), what "AI hallucinations" mean for your practice, and how tools like Annie can stretch your operational dollars without replacing your team. It's a must-listen if you want practical strategies to make technology work for you—not against you. AI is a tool, not a silver bullet: It can boost efficiency but still needs human oversight to represent your practice properly. Real-world wins with AI: Practices can save time with AI-generated blogs, better market research, and virtual front desk agents like Annie. Customization is key: The most successful use of AI in a dental office feels personalized—not robotic—thanks to intentional setup and continuous fine-tuning. — Soundbites "Our goal is not to replace humans, but to help offices stretch their operational dollars and make sure that they have backup and help to never miss opportunities and make sure that they're capturing all of their revenue potential."– Conner Ludlow "AI is really just a new tool that can help practices and business owners and everybody be more effective in their job."– Conner Ludlow "We tend to overestimate the effect of a technology in the short run and underestimate the effect of the technology in the long run."— Conner Ludlow "Annie is not here to replace a full-time employee—it's a helper. When you bring it into your office, make sure your front desk team knows it's there to make their job easier, not replace them. It's about simplifying their work, not taking it away."-Dr. Len Tau — Keywords: dental AI, dental marketing, front desk automation, dental practice growth, artificial intelligence in dentistry, dental staffing solutions, AI for dentists, AI overhype, Annie AI, dental office management, chatbot dentistry, ChatGPT dental uses   — Key Takeaways 01:40 Introduction to AI in Dentistry 04:04 Understanding AI: Hype vs. Reality 07:03 Practical Applications of AI in Dental Practices 09:13 The Role of AI in Marketing and Content Creation 13:20 AI's Limitations and Challenges 17:04 The Future of AI in Dentistry 23:50 Annie: The AI Assistant for Dental Practices 31:06 Conclusion and Call to Action — Connect with Conner Want to learn more about how Annie can help your dental practice thrive with AI? ✅ Visit helloannie.com to schedule a demo. ✅ Mention you heard about Annie on the Raving Patients Podcast to get an exclusive discount — half off your setup fee plus savings on your monthly dues! ✅ Explore Annie's AI tools and see how you can streamline your front desk without replacing your valuable team.   Follow Conner and Annie for the latest updates:

Have you ever wondered how many people actually take full advantage of their dental insurance? You might be surprised! In this episode, Gary and Naren dive into a shocking stat: only 2.8% of patients use their full yearly dental benefits. That means nearly everyone else is missing out on the coverage they've paid for. So why does this happen? Is it because people forget, or is dental insurance just too hard to navigate? Gary and Naren break it all down, exploring how dental insurance hasn't kept up with rising costs and why many patients don't value their benefits. They also offer practical tips for practice owners and staff to help patients make the most of their insurance, ensuring they get the care they need. Tune in to understand why only a small percentage use their full benefits and what you can do to change that. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

In this episode, dental marketing expert Gary Bird explains why cutting your dental marketing budget can sometimes increase your ROI and improve new patient conversion rates. Learn how average treatment per first visit, team efficiency, and patient volume all play a critical role in your dental practice's growth. Gary shares how to find your new patient sweet spot, avoid missed treatment opportunities, and maximize dental marketing performance without overwhelming your team. Discover the key metric most dental practices ignore that directly impacts treatment acceptance and practice profitability. If you're serious about growing your dental practice, this is essential insight for aligning marketing spend with production results.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.comWant to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

In this Ortho Marketing episode, Dean Steinman is joined by Rebecca Herring, Director of Healthcare Operations at Rocket Station. They dive into how virtual assistants are transforming the way dental practices operate— from reducing front desk stress to improving patient follow-ups and boosting overall productivity. Discover how you can regain control, streamline operations, and focus more on patient care.Ready to elevate your practice? Contact us!https://orthomarketing.com/contact-us/About Rebecca Herring, MAADOMRebecca Herring is a seasoned dental coach with over 25 years of hands-on experience in the dental industry, a journey that began in her youth while accompanying her father, a dentist, on humanitarian trips to Guadalajara. During these early experiences, Rebecca discovered the transformative power of dentistry and the importance of compassionate care. Her dedication to making a difference has only deepened since, and today, she empowers dental teams and professionals to unlock their full potential, ensuring they are in roles that not only fit their skills but fuel their passion. With her vast experience, approachable demeanor, and unwavering dedication to helping others succeed, Rebecca Herring is not just a coach but a trusted partner in transforming dental practices from the inside out.For more info: https://rocketstation.com/dental/

In this Ortho Marketing episode, Dean Steinman is joined by Rebecca Herring, Director of Healthcare Operations at Rocket Station. They dive into how virtual assistants are transforming the way dental practices operate— from reducing front desk stress to improving patient follow-ups and boosting overall productivity. Discover how you can regain control, streamline operations, and focus more on patient care.Ready to elevate your practice? Contact us!https://orthomarketing.com/contact-us/About Rebecca Herring, MAADOMRebecca Herring is a seasoned dental coach with over 25 years of hands-on experience in the dental industry, a journey that began in her youth while accompanying her father, a dentist, on humanitarian trips to Guadalajara. During these early experiences, Rebecca discovered the transformative power of dentistry and the importance of compassionate care. Her dedication to making a difference has only deepened since, and today, she empowers dental teams and professionals to unlock their full potential, ensuring they are in roles that not only fit their skills but fuel their passion. With her vast experience, approachable demeanor, and unwavering dedication to helping others succeed, Rebecca Herring is not just a coach but a trusted partner in transforming dental practices from the inside out.For more info: https://rocketstation.com/dental/

Theresa Smith:- LinkedInOptimize Dental:- Website- LinkedIn- Facebook- YouTubeBob Piercy - host- phone - 780-965-2232- email - rhpiercy@me.com - LinkedIn - https://www.linkedin.com/in/robertpiercy/- Website - https://robertpiercy.com- Facebook - https://www.facebook.com/BobPiercyCoTravelPocast

Ready to market smarter in 2025? In this episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah reveal the four essential marketing pillars your practice needs to grow without relying on PPO plans. Learn how to master organic SEO, build trust through Google reviews, improve call conversions, and optimize landing pages while attracting the right patients and boosting profitability.  Listen now and unlock your 2025 marketing strategy!     Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

Can PPOs legally set fees for services they don't even cover? In this episode, Gary and Naren break down the latest state-by-state legislation and what dentists need to know to protect their revenue. You'll learn how to identify non-covered services, adjust your fees legally, and avoid letting outdated contract terms limit your income. Tune in to discover where your state stands—and what steps you can take today. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

What happens when social media (the limitless world of content) meets dentistry? A dentistry revolution takes place. In the latest episode of The Dental Economist Show, host Mike Huffaker welcomes the world's most popular dental influencer, Dr. Ben Winters, Orthodontist at Wincrest Orthodontics for an eye-opening conversation on the intersection of social media and dentistry. Backed by his learnings from building a 20M follower base, Winters takes listeners through his understanding of the world of content, how one can leverage it to form a strategic business advantage and eventually, transform their dental practice. This conversation highlights actionable strategies for growing your practice's social presence while staying authentic and science-focused in a rapidly evolving digital landscape. In a world where marketing speaks the loudest, Dr. Ben Winters aka The Bentist, offers a rather sincere and humble approach to making some noise, but doing it quietly.

Dr. JJ Peterson joins Everyday Practices to unpack how today's best brands cut through the noise with story. If your practice marketing isn't converting, this episode explains why—and what to do about it. From empathy to testimonials, websites to front desk scripts, learn what great brands get right.

Today we're doing a deep dive on how dental practices can seamlessly integrate into the school community and boost patient engagement!This episode is packed with practical insights, detailing how to build productive relationships with local educational institutions—from preschools to high schools. You'll learn the art of navigating the administrative ladder to effectively present your services to school administrators, PTA leaders, and parents alike. It's not just about making connections; it's about creating lasting value. We workshop compelling outreach messages and forming value propositions that resonate with teachers, students, and parents, ensuring your marketing efforts hit the right chord.In addition, we'll guide you through the maze of legal and ethical considerations essential for a responsible and successful campaign. Discover advanced tactics to monitor and analyze your return on investment (ROI), ensuring your efforts are not just fruitful but transformative. Real-world examples provide a roadmap for building long-term partnerships that benefit both your practice and the schools.What You'll Learn in This Episode:How to effectively partner with schools for dental marketing.Strategies for engaging with administrators, PTAs, and parents.Crafting outreach messages that resonate.Navigating legal and ethical marketing considerations.Ways to create compelling value propositions.Techniques for measuring and improving ROI from school marketing.Real-world examples of successful dental and school partnerships.Don't miss out—listen now to refine your school marketing strategies and grow your dental practice!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Sponsors:CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Start a free trial today! Don't forget to mention The Dental Marketer sent you!) callrail.com‍For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

If you're investing time and money into attracting new patients but still struggling to build long-term loyalty, this episode is for you. Great dental marketing doesn't stop when a new patient books—it starts the moment they walk through the door. And no one understands that better than Victoria Porter, founder of Bitemark Media. With a background in luxury hospitality and a passion for branding, Victoria brings a fresh perspective to dental marketing—one centered around real relationships, high-quality care, and community connection. In this episode, Victoria and Dr. Len Tau dive into: Why patient retention is the most underrated growth strategy in dentistry How to align your office experience with your brand voice The key touchpoints that keep patients loyal, even between appointments Creative ways to offer value without falling into the "discount trap" How to build a loyalty program that actually works And why believing in your brand's mission is the ultimate secret weapon Whether you're opening your first practice or looking to refresh your approach, Victoria shares practical advice (and real-life examples) for creating a practice that patients want to return to—and rave about. — Key Takeaways 00:42  Introduction and Event Announcement 01:56 Meet Victoria Porter: A Dental Marketing Powerhouse 05:06 The Importance of Patient Retention 10:06 Enhancing Patient Experience and Brand Voice 15:20 Nourishing Patient Relationships Beyond the Office 23:54 Implementing Loyalty Programs in Dental Practices 29:55 Authenticity in Patient Care 31:58 Lightning Round Q&A 37:26 Conclusion and Contact Information   — Connect with Victoria Linkedin: https://www.linkedin.com/in/victoriasoleil/

Running a dental practice comes with a lot of moving parts. From managing patients to keeping up with paperwork, it's easy to feel overwhelmed. But what if your software could make things easier? In this episode, we're joined by Dana Johnson, a dental software expert who shares how to use systems and technology to build a smoother, more profitable practice. If you're tired of feeling stuck in old systems… or just want to work smarter, not harder… you'll love the practical tips Dana shares in this episode. From training ideas to tech tools, this is your guide to creating a simpler, stronger dental practice — one that's built to grow, with or without insurance. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

A broken tooth, a stack of financing forms, and one patient unsure where to turn. In this episode, we explore how to remove invisible barriers to case acceptance—and why simplifying payment options can change everything.

If you're planning to launch your dental startup or already in the thick of it, this episode is a must-listen. Grace Rizza, CEO of Identity Dental Marketing, unpacks the common myths that lead new practice owners down the wrong path and reveals the crucial steps often skipped in early-stage marketing.From inflated success stories online to overlooked mistakes that quietly kill momentum, you'll get a clear, no-fluff breakdown of what it really takes to build a profitable, sustainable practice. Learn how to avoid wasting money, set the right expectations, and create a marketing strategy built for your goals, not someone else's vanity metrics. This is the truth most people won't tell you, but the clarity every startup needs.Meet Grace Rizza:Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success.In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. She inspires her audience to embrace change in order to grow. Whether connecting with an audience of 20 or 200, Grace's information can transform a surviving practice into a thriving practice.Dental Marketing is Grace's passion and she is committed to providing you with a superior marketing and consulting experience.

Do you feel tired, burned out, or stuck in your dental practice? In this episode, co-host Michael Walker talks with Laura Brenner, a former dentist who knows how that feels. Laura shares her story of working in a busy, insurance-driven practice, where she felt overwhelmed and disconnected from her purpose. She explains how stepping away from insurance-heavy systems helped her find more balance, build better relationships, and enjoy work again. You'll hear helpful ideas on setting boundaries, finding real success, and creating a dental practice that supports both your health and your happiness. If you've ever thought, “There has to be a better way,” this episode will help you take your first step toward a better future. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

Kevin Wong:- LinkedIn - www.linkedin.com/in/therealkevinwong/- email - KevinW@evolveonemedia.comEvolveOne Digital:- Website - https://www.evolveonedigital.com/- LinkedIn - https://www.linkedin.com/company/evolveonemediaagency/posts/?feedView=all- Facebook - https://www.evolveonedigital.com/- Instagram - https://www.instagram.com/evolveonemediaagency?igsh=MWV4N2owNmp6MDlyaA==- email - info@evolveonemedia.comBob Piercy - host- phone - 780-965-2232- email - rhpiercy@me.com - LinkedIn - https://www.linkedin.com/in/robertpiercy/- Website - https://robertpiercy.com- Facebook - https://www.facebook.com/BobPiercyCoTravelPocast

New patients are essential to not only the growth of a practice but also to the maintenance of a practice. Because it is impossible to keep every single patient in the practice forever, new patients become critical to maintaining (or growing) the size of the patient base as well as the productivity of the practice. In this episode, Dr. Kuba and Bethany discuss the various types of marketing and the importance of having a well-rounded marketing plan. Bethany warns listeners not to put all of their marketing dollars into one basket. A diverse and strategic plan is key! Previous Episodes Worth Revisiting:  Low Cost Marketing Strategies Branding in Dentistry – What it Takes to Stand Out March Content expires this week! Don't miss out on it! Subscribers get access to “Part Two” of last week's episode “A Team Revolts,” so subscribe today! April bonus content is packed with great marketing ideas, so don't wait! Managing Dental Drama SubscriptionMissed the previous subscription months? Don't fret! Go to our subscription page and you can purchase the things you missed! Stay tuned for more helpful documents in the near future! 

This episode might ruffle some feathers, and I'm totally okay with that because sometimes you need a little disruption to shake things loose.I'm diving into something I taught before - how to actually live your best life. It's a simple but powerful four-quadrant framework that'll help you figure out where your time and energy should go.You should be living in the box where you're doing stuff you love, and you're great at. But most of you are stuck in boxes full of things you can do but don't enjoy and it's draining the life out of you.I also dig into the “Cross of Life”—balancing family, health, work, and belief. If you get yourself out of balance, you're going to crash. And listen, stop defining yourself as just an orthodontist. That's not your legacy or why you're here.Listen in to this 5-minute Friday to hear more about living your best life.  Key TakeawaysIntroduction (00:00)Life is engineered, not accidental (00:47)Introducing the “proof box” framework (01:36)Balance the four corners of the “cross of life” (05:04)Don't define yourself by your profession (07:48)Change lives, not just smiles (10:32)Additional Resources- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/- For more information, visit: https://orthopreneurs.com/- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

The Bulletproof Dental Podcast Episode 387 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak GUEST: Randy Smith DESCRIPTION Financial expert Randy joins Craig and Peter to discuss wealth management essentials, covering investment mindsets, asset allocation, and market differences. They emphasize developing saving habits, overcoming investment fears, and the importance of financial education. The conversation explores diversification strategies, economic forecasts, and emotional aspects of investing, which are particularly relevant for dental professionals seeking long-term financial success. TAKEAWAYS Investing like the rich is about knowledge. Don't lose your capital; that's rule number one. The wealthy invest in multiple asset classes. Cash can be a good investment in a downturn. Diversification is key to financial stability. Private equity often outperforms public markets. The habit of saving is crucial for financial success. Investing is not just about stocks; it's broader. Fear keeps many from investing at all. Most people struggle with financial habits and savings. Recessions are a normal part of the economic cycle. Investing should be approached with a long-term mindset. Emotional drivers can negatively impact investment decisions. Every dollar invested works like an employee for you. Building wealth requires consistent and disciplined investing. Having a clear financial roadmap is essential for success. CHAPTERS 00:00 Introduction to Financial Wisdom 02:50 Understanding the Investment Strategies of the Wealthy 06:08 The Importance of Specific Knowledge in Investing 08:57 Asset Allocation and Diversification Explained 11:48 Private Equity vs. Public Markets 15:02 The Role of Cash and Risk Management 18:06 Overcoming Investment Fears 25:35 The Importance of Financial Habits 30:06 Investing Basics and Diversification 35:33 Market Trends and Predictions 40:04 Building Wealth Through Consistent Investing REFERENCES Bulletproof Summit Bulletproof Mastermind  

In this episode of the Less Insurance Dependence Podcast, hosts Gary Takacs and Naren Arulrajah break down the essential steps to developing a customized blueprint for success in your dental practice. Many dentists feel trapped by PPOs, working harder each year while losing a significant portion of their revenue to insurance write-offs. But the good news? There's a way out. Gary and Naren share a step-by-step approach to help you reverse engineer your success, transition away from PPOs, and build a thriving, profitable practice that provides personal, professional, and financial satisfaction. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

I always say that the two greatest charlatans in dentistry (after dental insurance companies, of course) are marketers and consultants. But this one marketing consultant breaks the mold. In fact, she's the one who set the bar in the first place. Nancy Lashley Sullivan began her rich and storied career 25 years ago when “dental marketing” wasn't yet a concept. While the landscape of marketing in dentistry has changed over the years, Nancy's approach has remained solidly grounded in authenticity. Her success has earned her the well-deserved title of “Dental Marketing Specialist.” In this episode of The Patient First Podcast, Nancy tells her story of how she got into this very special line of consulting and explains where taking her own advice has gotten her today. I'm Dr. Bryan Laskin—author, dentist and entrepreneur who has personally benefited from Nancy's sage advice in the past and who enthusiastically recommends her to other dentists and business leaders in our industry. Learn more marketing insights from Nancy: AthenaMarketing.com 

If you're spending money on marketing but have no clear way to track what's actually bringing in new patients, you're not alone. The good news? There's a way to fix that. In today's episode, we're talking about one of the most overlooked yet powerful tools in marketing: call tracking. If you're not tracking your calls, you could be wasting thousands on campaigns that aren't delivering results. That's why I invited Nick Jascomb, Sales Manager at CallRail, to break down how dentists can easily track and optimize their marketing efforts. Nick has spent nearly six years helping businesses get smarter about their marketing strategies with real data, AI-driven insights, and call tracking that actually works. In this conversation, we cover: Why most dentists aren't tracking their marketing correctly—and how to fix it. How CallRail helps dental practices know exactly where new patients are coming from. AI's growing role in patient communication and marketing optimization. The #1 mistake practices make with call tracking (and how to avoid it!).

Many dentists feel stuck in PPO plans, especially in small towns where every other practice is in-network. They worry that going fee-for-service isn't possible in their area. But what if that belief is holding them back? In this episode, Gary and Naren share the story of a dentist who thought exactly that—until he saw things differently. Instead of seeing his town as a challenge, he realized being the only fee-for-service practice could actually be an advantage. Patients are looking for quality care, and many are willing to pay for it—if they know where to go. Gary breaks down the mindset shift needed to leave PPOs successfully, no matter where your practice is located. He also shares practical steps, including how to market your practice, attract the right patients, and build strong relationships that keep them coming back.   Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

Gary Bird breaks down how AI is changing dental marketing, from SEO and social media to phone answering and patient communication. Learn why AI won't revolutionize SEO overnight, how it can help optimize content creation, and where it's making the biggest impact—improving call handling and patient conversions. If you're wondering how to use AI for your dental practice's marketing strategy, this episode covers what works, what doesn't, and what's coming next.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

You might be losing as much as half a million dollars on unanswered calls. That's right.In this Greatest Hits Series episode, I sat down with Scott Hansen - cofounder of OrthoChats and now LeadSigma, who shared ways why your practice may be bleeding revenue without even realizing it.Scott has built and sold tech that revolutionized patient communication. Now, he's tackling the next big bottleneck: converting leads. His new company, LeadSigma, focuses on automating and improving how orthodontic offices respond to inquiries - using smart systems and cutting-edge AI.We unpack Scott's five-step framework that tripled his practice, how missed calls cost you hundreds of thousands, and why the orthodontic industry can learn from the hyper-responsive world of home services. Scott also shares the next frontier in AI and what it will mean for your front desk team and new patient scheduling.If you are looking for ways to scale your practice efficiently, this is the episode for you.

ObjectiveTo establish a standardized procedure for capturing and using before and after photos in dental marketing, ensuring that the practice maximizes its marketing potential, attracts more patients, and enhances overall productivity and accuracy in task execution.Key StepsUnderstand the Importance of Full Face PhotosRecognize that full face before and after photos are more impactful than close-up shots of teeth.Acknowledge the transformative effect these images can have on potential patients.Educate Team MembersConduct a training session on the significance of before and after photos in marketing.Share success stories of practices that effectively utilized these photos.Set Up a Photography SpaceDesignate a specific area in the practice for taking before and after photos.Ensure the area is well-lit and equipped with necessary photography tools (camera, lighting, backdrops).Develop a Patient Consent ProcessCreate a consent form for patients to sign, granting permission to use their images for marketing purposes.Ensure that the form clearly explains how the photos will be used.Capture High-Quality PhotosTrain staff on how to take high-quality before and after photos, focusing on full face shots.Use a consistent angle and lighting for all photos to maintain uniformity.Incentivize PatientsOffer incentives (e.g., discounts) to patients who agree to have their full face photos taken.Communicate the benefits of showcasing their transformation to encourage participation.Utilize Technology for SimulationsInvest in dental photography apps that can simulate post-treatment appearances.Incorporate these simulations into patient consultations to enhance the selling process.Create a Library of PhotosOrganize and store all before and after photos systematically for easy access.Ensure that photos are labeled with patient information (with consent) and treatment details.Incorporate Photos into Marketing MaterialsUse before and after photos in social media posts, website galleries, and advertisements.Create video content using the photos to further engage potential patients.Review and Update RegularlySchedule regular reviews of the photo library to ensure it remains current and relevant.Update marketing materials with new photos as they become available.Cautionary NotesAlways obtain written consent from patients before using their images.Be sensitive to patient privacy and ensure that photos are used ethically.Avoid using photos thatFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

I want to talk about something I see way too often. Orthodontists itching to open a satellite location. On the surface, it feels like a good move. More locations = more patients = more money. But it's not that simple.I've been in those shoes. I've had the conversations. I've made the spreadsheets. And I've also seen what really happens when you try to split your time, energy, and team across two locations. It's not usually a fairytale ending.In this 5-minute Friday episode, I break down why I believe most satellite practices are a mistake, and why you're probably better off growing your current practice instead of chasing growth somewhere else.I'll show you how doubling down where you are can be the smarter, more profitable move.Hit play now and let's talk about smarter ways to grow. Key TakeawaysIntroduction (00:00)Is opening a satellite practice a risky move? (00:47)The operational and staffing complications (02:02)Scaling an existing practice vs. opening a new one (03:27)The second biggest mistake orthodontists make (04:13)Additional Resources- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/- For more information, visit: https://orthopreneurs.com/- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

In this episode of the Less Insurance Dependence Podcast, co-hosts Gary Takacs and Naren Arulrajah discuss what it truly means to achieve financial independence through your dental practice. They break down the steps to financial freedom, including how to grow revenue with high-quality new patients, why PPO write-offs limit your wealth, and smart financial strategies like pension plans and investments. Gary and Naren also highlight eye-opening statistics from the American Dental Association (ADA) about how few dentists can retire without lowering their lifestyle—and how you can ensure you're on the right track. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/   

On today's episode, Dr. Mark Costes sits down with Ardi Safi, the visionary founder of DDS Marketing, to discuss his fascinating journey from competitive tennis and structural engineering to becoming a leader in dental marketing. Ardi shares how his analytical mindset and immigrant work ethic helped him carve a niche in the dental industry, offering data-driven marketing strategies that drive real results.   Ardi dives into the role of AI in tracking patient conversion, key KPIs for marketing success, and the importance of organic content for brand building. Plus, they preview the upcoming DDS Marketing Event in Miami this May, focused on full-arch dentistry profitability. Check out the full episode on the Dentalpreneur Podcast for all the insights and actionable takeaways! EPISODE RESOURCES ddsmarketing.io https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

When a practice drops a PPO plan, patients don't always react the way you'd expect. It's not the cost of a crown or an implant that surprises them—it's their hygiene visit. For years, they've believed their cleanings were “free,” but once you're out of network, that changes. In this episode, Gary and Naren dive into why hygiene visit fees create the biggest pushback, how insurance companies handle co-pays differently, and what you can do to keep patients from leaving. You'll hear real-world examples, simple communication strategies, and ways to prevent surprises for your patients. Navigating this transition doesn't have to be difficult. By preparing in advance and understanding what matters most to patients, you can avoid common pitfalls and ensure a smoother shift to fee-for-service. If you're thinking about resigning from PPOs, this episode is a must-listen. Learn how to keep your practice thriving while reducing insurance dependence—without losing valuable patients.   Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you!  https://www.lessinsurancedependence.com/marketing-strategy-meeting/  If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

For years, I've been teaching orthodontists about case acceptance, and I can tell you one thing with certainty: trust alone won't get patients to say yes anymore. Gone are the days when simply being a doctor was enough to get patients to start treatment.So, what's the missing piece? You need a closer. Whether it's you or your treatment coordinator, someone in your practice must have the skills to turn interest into commitment. Sales isn't a dirty word but an essential skill to grow your practice and help patients. A soft, ethical sales approach is what separates thriving practices from those struggling with low acceptance rates.In this episode, I break down how to create a high-converting patient experience, how to assess your team's sales ability, and why recording and reviewing your case presentations can transform your acceptance rates. If your practice is bringing in leads but not converting them, you can't afford to miss this.

Going out of network with insurance is a big decision for any dental practice, but timing is crucial. In this episode of The Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah break down the key mistakes practice owners make when transitioning away from PPO plans. They outline four critical factors to evaluate before making the move, including the strength of patient relationships, the effectiveness of marketing strategies, and scheduling demand. If your practice isn't prepared, dropping PPOs at the wrong time can lead to revenue loss, empty schedules, and unnecessary stress. But with the right approach, you can successfully transition while maintaining financial stability. This episode is essential for practice owners who want to take control of their profitability without risking their patient base. Tune in to learn practical steps to ensure your practice is truly ready to go out of network.   Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/

Welcome to an exciting episode recorded live from SmileCon in New Orleans! Dr. Glenn Vo sits down with Ted from SMC National to explore the cutting-edge strategies that are revolutionizing dental marketing. Whether you're looking to grow your practice, streamline your operations, or enhance patient acquisition, this episode is packed with actionable insights you don't want to miss!

Most ortho practices are stuck posting the same boring content - braces debonds, generic team photos, and outdated trends. But you could actually engage your audience, grow your brand, and bring in new patients using your social media.In this episode, I sit down with Brooke Bruneman, a former dental assistant turned dental student who still remotely manages social media for our practice. She shares the insider strategies that make orthodontic content go viral, including how to spot trends, use TikTok duets and stitches, and create videos that actually get shared.Brooke's insights are packed with actionable tips that any orthodontist can implement immediately to stand out in a crowded digital space. If you've struggled to get traction on Instagram or TikTok, this episode is a must-listen.Hit play now and improve your practice's social media game! Key TakeawaysMeet Brooke Bruneman (00:32)Lessons from Disney to Ortho (07:19)Do not hire solely for skills (11:46)How Brooke manages our social media while at school (16:15)Trends and social content creation strategies (22:06)Social media management tips for an ortho practice (29:40) Additional Resources- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/- For more information, visit: https://orthopreneurs.com/- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

There's this myth in orthodontics that you need to limit your patient load to maintain quality, reduce stress, and run a low-overhead practice. I'm here to tell you that's not true.The old-school approach of running a low-volume, high-fee orthodontic practice is outdated.With the right technology, smart outsourcing, and effective management, you can see 60-70 patients a day, avoid burnout, and still provide top-notch care.I've built a $3 million/year practice working 3 days a week, and I want to show you how you can do it. It's about working smarter, leading better, and not buying into any limitations other people try to sell you.Some of the best in our field have built high-revenue, low-overhead practices using this approach, and there's no reason you should not do it. Tune in to this 5-minute Friday episode to hear more! Key TakeawaysIntroduction (00:00)Dispelling myths about low-volume practices (00:45)Leveraging technology and outsourcing (02:18)70 patients a day practice with low stress (02:39)Achieving $3 million a year on three days a week (02:54)Refine your management and leadership skills (04:03)Additional Resources- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/- For more information, visit: https://orthopreneurs.com/- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Are you tired of PPOs cutting into your hard-earned revenue? Many dentists feel stuck relying on insurance companies for patients—while sacrificing profits. But what if you could take control and bring in patients on your own? In this episode, Gary Takacs and Naren Arulrajah discuss the 5 key areas of a marketing audit that can help determine whether your practice is ready to reduce PPO dependence. You'll learn how to check your Google rankings, online consistency (NAP score), website performance (Lighthouse score), credibility (E-E-A-T), and review growth (Google Review Velocity). By understanding these essential marketing factors, you can replace insurance-driven patients with high-quality ones who value your care—all while lowering marketing costs. If you've ever wondered, “Is my practice ready to go out of network?” this episode gives you the answers. Tune in now and take the first step toward insurance freedom! Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/

In Part 2 of Dr. Mark's interview with Joshua Scott, founder of Studio 8E8, they discuss the next phase of building a scalable business. Josh shares how his creative agency is evolving beyond its roots, blending high-level storytelling with cutting-edge performance marketing to create predictable growth for dental practices. He opens up about the challenges of restructuring his company, investing over $1.25 million in infrastructure, and recruiting top-tier talent to develop new service offerings. In this discussion, Dr. Mark and Josh also draw parallels between their entrepreneurial journeys, reflecting on how to build businesses that evolve with the market while staying true to their vision. EPISODE RESOURCES https://s8e8.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes kicks off Part 1 of a thought-provoking two-part conversation with marketing expert and Studio 8E8 founder, Joshua Scott. Fresh off a powerful Mastermind event in Scottsdale, Dr. Mark reflects on the importance of self-assessment, recounting key lessons and highlights from 2024. Joshua shares insights on personal development, discussing the pitfalls of hustle culture and how self-awareness can shape routines and productivity. Together, they explore entrepreneurship, the evolution of Studio 8E8, and scaling a creative business through grassroots growth and market fit. EPISODE RESOURCES https://s8e8.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast