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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently managing any ad accounts on Facebook? If so, what industry(ies) are you advertising for? Q2 How has performance been lately? Q3 Are you having any issues with conversion tracking and/or attribution? If so, what are you seeing? And how long have you been experiencing issues or weirdness? Q4 How are audiences working for you lately? What types are you targeting or using (interest, custom, retargeting, LAL) and have you seen performance changes? Q5 Are there things that used to work fabulously in your accounts that seem to no longer work or don't work as well? Does it vary by account and/or industry or any other factor? Q6 Have you found anything new that seems to be working for you now? Does it vary by account and/or industry or any other factor? Q7 Are you thinking about and/or are clients asking about moving some or all of their ad budget away from Facebook to other platforms? If so, what platforms are you considering instead of Facebook? Q8 If Facebook is listening, is there anything you'd like to say to them or request for their ads platform? --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How have your accounts been impacted by COVID? Does it vary by platform or industry? Q2 How has your business (agency, consultancy/freelance or in-house) been impacted by COVID? Q3 What has surprised you the most, relative to COVID impacts, over the last year in PPC? Q4 How do you think PPC and your accounts will be impacted as we begin to emerge from the full pandemic phase of COVID? Q5 What have you learned having gone through over a year of a “once in a lifetime” level event like COVID? Q6 Are there things that have been going in or came into place over these last 14 months that you’d like to see stick around? Q7 Are there things that have been going in or came into place over these last 14 months that you’d like to see go away? --- Send in a voice message: https://anchor.fm/ppcchat_roundup/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co host Richard Fergie (@RichardFergie) Q1 Are you currently doing any kind of PPC forecasting? If so, what kinds of forecasting are you doing and how are you doing it? How confident do you feel about your forecasting? Q2 If you are doing PPC forecasting, are you using any tools in your process? Q3 What do clients typically request when it comes to PPC forecasting? Do you think that what they ask for is what they actually need? Do they ask for things that are difficult to forecast? Q4 What is the hardest part of doing PPC forecasting for you? Do you find any one type to be more challenging (new initiative/platform, predicting performance on existing platforms w/ budget change or general trends)? Q5 When you provide forecasting, how do you position it? Do you provide any caveats or disclaimers when you share a forecast? If so, what do you typically say? Q6 What do you wish you had to make PPC forecasting easier? Q7 Are there any resources you’ve found that have helped you with your PPC forecasting or your thinking about PPC forecasting? --- Send in a voice message: https://anchor.fm/ppcchat_roundup/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 On a scale of 1 to 5, with one being completely not inspired and 5 being so inspired you can barely sleep, how inspired are you feeling in PPC these days? Q2 Does your level of current PPC inspiration vary by platform right now? If so, how? Q3 What excites the most in PPC right now? Q4 What are you struggling with, as far as inspiration goes, in PPC right now? Q5 When your inspiration is faltering, what do you usually do to try to kick start it? Q6 Have you seen any campaigns (or done any yourself!) lately that you thought were really amazing or cool or inspiring or idea-sparking? Q7 Are there any resources you use (could be non PPC too) when you feel your PPC inspiration faltering? --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 There are so many things that happen that we don’t control, like platform changes or major world or industry events - how do you cope with these when they happen? Q2 Is there anything proactive or preventative you do to help your mental health when it comes to this industry? Q3 To use a term I am sure we are all sick of at this point - in this year of “unprecedented times” have you had to develop new ways to stay sane or grounded or functional in your work or personal life? Q4 If you’re feeling overwhelmed, for PPC, world events or personal reasons, where do you turn for help? Q5 What stresses you out the most from a PPC perspective right now? How are you coping with or managing that stress? Q6 How do you find bright spots when things are not going well? What helps you keep moving forward when you really don’t feel like it? Where do you find motivation when it seems elusive? Q7 Are there any habits you have or have adopted that help your mental health and wellbeing that you’d like to share that you haven’t already? Q8 What can we, as a community, do to provide support for PPC pros’ mental health and well being? --- Send in a voice message: https://anchor.fm/ppcchat/message
For additional notes and resources check out Douglas’ website.BackgroundThe name derives from the name of the sun-god of the ancient Greeks (and Romans), Apollo.He was an Egyptian, and more specifically an Alexandrian.Alexandria was the intellectual capital of Egypt, Africa, and perhaps the entire Mediterranean world at the time. Founded in 331 BC by Alexander the Great, it became the capital of Egypt for a millennium, until the Muslims took over in the 7th century.Like the majority of leaders in the first generation of Christianity, Apollos was a Jew.After he linked up with Priscilla and Aquila, he became a ministry associate of the apostle Paul.Scriptural studyActs 18:24-19:11 Corinthians 1:12, 3:4-6,22, 4:6, 16:12Titus 3:13QuestionsQ1: Who had taught Apollos?Q2: As he was "fervent in spirit/Spirit," did he possess the Holy Spirit when Priscilla and Aquila first reached out to him?Q3: Who taught him the second time, and what (if anything) does this say about women teaching?Q4: Was Apollos baptized again?Q5: What is the connection between Apollos and other followers of John the Baptist (Acts 19)? It appears he had been taught correctly, yet they had not.Q6: What scriptures did he use to prove Jesus was the Christ?Q7: Are we willing to be corrected where our doctrine is incomplete?Q8: Do we appreciate the value of evidences, not only for those who lack faith, but also for those who already believe? With respect to why young people overwhelmingly reject the faith they grew up with, read the results of the important Barna poll.Q9: In expressing my preferences for leaders / leadership styles, am I more a unifying force in the local church, or a dividing influence?Q10: Do I lead in such a way that others rally behind me and withdraw support from others to whom they owe allegiance and respect? Or am I a team player?Q11: Do I feel at liberty to make my own decisions?Q12: If I am a leader, do I allow others the liberty of making their own decisions? Or am I so forceful that they feel they cannot say no?ConclusionWe need more Apolloses!Apollos should be an upward call. Yet if we only say, "He was an exception," we let ourselves off the hook for our own responsibility to (1) know the scriptures, (2) engage with others, and ultimately (3) allow the Lord to use us as he sees fit. FurtherTradition: Lutherans and others consider him to be a saint.Jerome (Hieronymus) of Bethlehem, c.400 AD, said that Apollos was so dissatisfied with the division at Corinth that he retired to Crete with Zenas, a doctor of the law; and once the schism was eliminated by the influence of 1 Corinthians, Apollos returned there and became its bishop. But such a perspective reflects the church polity of the subapostolic age (2nd century onward), not the apostolic age, when "bishops" did not exist in the singular; a body of overseers [episkopoi, bishops] led the local churches.Martin Luther and various modern scholars propose that Apollos is the (anonymous) author of the epistle to the Hebrews.
You guys had so many awesome questions and we didn’t get to nearly all of them last week so we are back again this week to answer more!! We’re wide open books over here! Show Notes: 04:05 - Q1 - Will you be doing a homebirth for your future pregnancies? 09:44 - Q2 - What’s going on with your sex life? 13:52 - Q3 - Jamie, what is your last name? Is it Otis or Hehner? 16:21 - Q4 - Do you stay in touch with your MAFS fam? 16:50 - Q5 - Is Hendrix tongue tied? 18:09 - Q6 - Jamie, why do you call Henley, Gracie? 20:13 - Q7 - Are you letting your family hold or touch the kids yet? 22:44 - Q8 - Update on Jamie’s biopsy? 23:10 - Q9 - How is Henley’s potty training going? 25:26 - Q10 & Q11 - Jamie, when did you realize that the experts were correct and you were in love with Doug? 28:50 - Q12 - Why did you change Hendrix’s name from Hayes to Hendrix? 32:43 - Next week we have two ladies from the Instagram account, Big Little Feelings! They are literally Jamie’s toddler Bible!!! They will be sharing different parenting tips, especially navigating toddler life! Wash your hands and wear your masks! Learn more about your ad choices. Visit megaphone.fm/adchoices
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you seeing spend increase in any of your accounts? If so, which industry or industries? Q2 Are you seeing better conversions in any of your accounts? If so, which industry or industries? Q3 How are CPCs in your accounts? Up? Down? Steady? Q4 Are you using any Smart bidding or other automated bidding strategies? How are they holding up? What industry or industries? Q5 Anything else you’ve noticed in the past week that’s interesting? Q6 With conferences on indefinite hold, how do you plan to keep up with professional development in the coming year? Q7 Are there resources you could really use right now that just don’t seem to be available? Q8 Are there resources you’ve found or use now that you love? Please share! --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How concerned are you about the coronavirus causing major disruptions in the world in general and specifically to your work (or daily life)? Q2 Is the coronoavirus something that is already impacting you/your clients and/or is it being talked about for planning for disruptions it may cause? Q3 What kind of impact do you think coronavirus could have on you, your agency/company, clients, etc.? Q4 Do you have any plans in place for how to deal with a major disruption like coronavirus or a natural disaster, etc.? Q5 How can we be proactive and help clients (and each other!) navigate major disruptions? Q6 Is there anything that we, as an industry, can or should do to be more prepared for a major disruption? Q7 Are you concerned about the economy right now? Long term, short term? --- Send in a voice message: https://anchor.fm/ppcchat/message
Q1 Are you currently a Google Partner? Q2 What was your reaction to the new Google Partner requirements announced last week, such as “at least 50% of the eligible users listed in their manager accounts will need to earn Google Ads certifications”? Q3 Will you continue as a Google Partner in 2020? Why or why not? Q4 What do you think a Google Partner Program should look like? Q5 Are any sites you work with being/going to be impacted by CCPA that went into effect in January 2020 (CA’s data protection law, along the lines of GDPR in Europe)? Q6 How concerned are you about entities like Chrome announcing that they will stop all third party cookie tracking and Safari’s ITP continuing to expand what it blocks? Q7 Are you actively doing anything in your accounts now to prepare for the “cookiepocolypse” as some are calling it? Q8 Where do you think the privacy vs. advertising data struggle will ultimately settle out? --- Send in a voice message: https://anchor.fm/ppcchat/message
Q1 What was the biggest change in paid search for you this year? Q2 What is something that was really positive that changed in PPC in 2019 in your opinion? Q3 What is something that was negative that changed in PPC in 2019 in your opinion? Q4 What is something that you were looking forward to happening that did not happen in PPC in 2019? Q5 What PPC trend or topic do you NOT want to hear about again in 2020? Q6 What was your biggest takeaway for PPC in 2019 (lesson learned, success story, thing that you thought would work, but didn't, etc.)? Q7 Are there things that were on your to do list that you didn’t get to in 2019? Q8 What’s on your list for Q1 2020? (2020 PPC Wish List is the next chat’s topic too!). --- Send in a voice message: https://anchor.fm/ppcchat/message
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (co-hosted by Bryant Garvin, Cory Henke & Joe Martinez Q1 What are three of YouTube Advertisings biggest benefits Q2 For an advertiser with no video assets and no experience on YouTube, what campaign type/ad type/targeting would you suggest they use to start? (help them avoid common errors you see). Q3 Can you do B2B on YT? Q4 What's the best way to do lead generation with YouTube? Q5 How can smaller advertisers (in the grand scheme of YT thresholds) get some momentum going? Q6 Is there a particular client/time someone would not recommend a YT campaign? Q7 Are there any good competitor research/spy tools for YT ads? Q8 What are some resources (besides following you all on Twitter) that you recommend for learning about YouTube Advertising? https://support.google.com/adspolicy/answer/143465?hl=en&ref_topic=3123080&visit_id=1-636657990753493305-2723494848&rd=1 https://docs.google.com/presentation/d/1I5di9Vb_iGikMImFoFP9_8odyJ-P7fGPWoD6JJXE67A/edit#slide=id.g46e43975e3_0_10 --- Send in a voice message: https://anchor.fm/ppcchat/message
Host: Jai Shukla & Guest: Pierre Kaffer Q1 — You’ve been in the game for almost 30 years. What do you wish you would have known when you started? Unaware of Formula 1 racing as a kid, Pierre Kaffer found himself attracted to go-karts. Only after his first kart race did he realize that racing was the one thing he wanted to do. Q2 — How did you manage to get into the sport? In his hometown in Germany, he’d constantly see people driving go-karts on the local track. He finally asked his father if he could drive, luckily he obliged, and the rest is history. Q3 — How did you cultivate the unique strengths that allowed you to become successful? Never planning on a career, he simply raced for the fun of it. Over time, he gradually got better, just taking it to step by step, race by race. Q4 — Talk us through the journey of getting your first sponsorships. How did you take this sport from a hobby and into something serious? In the beginning, he just looked to local businesses to sponsor him. When he started racing Formula 3, the higher budgets meant he could get bigger sponsorships, one of which recruited him into their racing family, his first big career milestone. Q5 — Where do you think your strength lies in comparison to other drivers? Pierre Kaffer isn’t just a driver, but someone who also understands the techniques of the cars he drives. He honed his skills as a race car mechanic for Zakspeed and took those skills to race, where he understood how to improve racing techniques from a mechanical standpoint. Q6 — Even today, what would you say your weaknesses are? Even he’ll admit that impatience can sometimes get the best of him, chalking it up to his immense love and passion for the sport. Q7 — Are you referring to more on the track or off the track? On the track, of course. Q8 — Explain how all this translates into endurance races which you do more than others. His fondness for endurance racing comes from the multi-faceted approach needed to be successful. Aside from driving, a lot of calculation and off-track strategy is required to win, from fuel and tire conservation to the synergy of the entire team. Q9 — What is a common myth that is related to racing? The team as a whole can sometimes be undervalued. You need to build up your team to have the best support and the best race car. If you have all the cogs training, working together, and trusting each other, it allows for the best possible outcome. It’s a cost-free tactic that gives him an edge in competition. Q10 — Have there been any resources that you feel have helped you along this journey? A good handling of his team and being able to bring everything together is one of the biggest resources he has. At heart, he is a people person and he builds his team to be the most successful they can be. Q11 — You drove on frozen lakes in the Swedish Laplands. Can you tell us what that was like and what it's all about? Pierre Kaffer was able to rent a frozen lake, from which he then organizes multiple races. There are high speeds, varying difficulties, and freezing temperatures. He gushes that it’s a lot of fun with a lot of great people. Q12 — You said that life is a race. If Heaven does exist, what would you like to have God say to you at the end? Hopefully, God will put him among the other former racing drivers, including former great James Hunt, who he’d love to chat with. Maybe there will even be a race track up there so he can compete against the greats of all time.
Podcast with Host: Jai Shukla & Guest: Dominique Aegerter Q1 - When did you first get into racing and get on your first bike? Dominique Aegerter started at 3 years old. he usually rides in front of his parent’s workshop in Switzerland. Domi's first race with Motor Cross was the start in his career. Q2 - How did you manage to secure your first sponsors and the get funding that you required joining and racing? His parents always supported him by coming to his training and races. It wasn't easy to find a sponsor but Dominique Aegerter father helped him in finding some sponsors towards his career. Q3 - In the Portuguese Grand Prix - how did that opportunity manage to get secured by yourself? At 13 he changed from Motor Cross to Road Racing. In the German Championship, Dominique Aegerter came 2nd. One team from the championship saw his riding - He got access to the Grand Prix. Q4 - What are some hurdles you overcame? As a Swish Rider, the journey may be difficult to be a professional rider. There's no race track as yet for training and to develop your riding style. From the federation, you don't tend to get a lot of help. You need to be strong mentally - to have supportive parents and sponsors. Q5 - Were your parents ever afraid that you would be in a risky situation or were they always supportive? My father was always pushing me in a positive way and my mother, on the other hand, is always fearful but always supporting me. My brother always lends a helping hand. Q6 - What is it like at the moment you realize you're about to crash? When the tire starts to slide, you try to save the slide. When you eventually crash, you move your arms to your chest. Q7 - Are you taught those skills of what to do in a crash? You train psychically and mentally to get fit so that you are fully concentrated if any crashing takes place; you will be able to manage better. Q8 - What is your mindset towards a crash? I'm not afraid to crash because I ride in a safety track and I'm trained. I wear an air pack system that effective in helping me prepare for crashes. Q9 - How has your career changed over the last decade and also in the industry? Every year there has been a lot of progress. I ride different bikes from different companies. 2013-2014 were my best seasons. Q10 - What are the things you work on for training and to be able to concentrate? I do a lot of Cycling, Running, Gym - I also do Motor Cross. Q11 - What about Simulations? You have to prepare yourself mentally when you’re on the track. Q12 - On the day of the race, what do you do to prepare for it? In the morning, eat breakfast, get warm-up at tracks. I stay focus when I'm changing in my room, then do a little more warm-up. Q13 - Is that when you play out the simulations in your head? I mostly think about what I will do in the race. Q14 - What are some of the roles your teammates play while you're on the track - how do they influence the way you race on track? We prepare everything before the race. We can see the billboard when we reach the Start/Finish line. When we cross the finish line the number of laps, gaps, how many riders behind you on the Billboard. Q15 - How has your experience changed the way you tackle a race? It's much easier when you start in the front row. I'm learning each race and this helps me to improve myself to be better. There are factors you need to do to be able to be in the lead. Q16 - Throughout this journey - where do you find that source of guidance from? I learn every race and try to get help from persons, also mentors. I also try to learn by myself and from teammates. I take the information and see what works best for me. Q17 - How many times do you watch back your own race? Most of the times, for example, I watch last year race to know which lap time and position. Normally after that race, I watch the race of this season. Q18 - The whole mental training aspect - tell us more about that? I go to the track to prepare myself in my approach towards riding. I try to be as close as possible to my last race lap time. Q19 - You say you have a trainer - what things do you go through with them? I train one time per week with my psychical trainer. He gives me the training plan of what to do in the rest of the week. The mental training is carried out one time per month. Q20 - From your mental training session with your trainer, what are you taught to improve for next time? Can you share something so that the audience can apply something that you have learned in your sessions where you're getting trained mentally? It helps to always stay positive and be you. The training session helps to motivate push you into working harder. Q21 - You took a trip to Brazil - what was that like? I went to Brazil to visit and sightseeing. It was a great experience. Q22 - What message would you like to leave the fans who are listening? Enjoy what you do and try your best.
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What types of work do you engage in right now – Google Ads, Bing Ads, Facebook, etc.? Q2 What do your engagements typically look like? One off projects, strategy only, ongoing management, etc.? Q3 Do you have different pricing models for different types of projects, work or platforms? Q4 Has your pricing structure evolved over the past year or two in any significant ways? If so, how? Q5 Are there aspects of your pricing structure that are working really well? Q6 Are there aspects of your pricing structure that are NOT working very well right now? Q7 Are there things that you regularly do in the course of your work that you think clients undervalue? Q8 Are there pricing practices you’ve come up against that you felt were problematic? Q9 If you could change anything about the way PPC services are sold, what would it be? --- Send in a voice message: https://anchor.fm/ppcchat/message
#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you doing or attempting to do any kind of attribution currently? If so, what are you doing? Q2 What are your clients’ attitudes and expectations when it comes to attribution? Do you try to educate them on what can and cannot be done? Q3 Where is attribution working really well for you? And how is that happening? Q4 Where is attribution NOT working really well for you? Why do you think it is not working as well as it could/should? (The frustrations question is coming next!) Q5 What is your biggest frustration with attribution? Q6 Are there tangible things, in your opinion, that the platforms could do to make attribution better? Q7 Are there general expectations about what the current capabilities of attribution that you wish would just go away? Q8 If a genie could grant you one wish re: attribution, what would it be? --- Send in a voice message: https://anchor.fm/ppcchat/message