Podcasts about shopping ads

Webinar: Next Level Google CSS – So maximierst Du Deine Google Shopping Ads! Möchtest Du Deine Google Shopping Ads optimieren und gleichzeitig kostenlosen Traffic generieren? In unserem exklusiven Webinar erfährst Du, wie Online Shops und Digital-Agenturen mit einem eigenen Google CSS ihre Shopping Ads branden, exklusive Google-Vorteile nutzen und qualifizierte Inbound-Leads gewinnen – ganz ohne IT-Kenntnisse oder zusätzlichen Aufwand. Anhand praxisnaher Beispiele zeigen wir Dir, wie Du: ✔ Deine Google Shopping Ads mit einem eigenen CSS effizient steuerst ✔ Mehr Sichtbarkeit und Klicks bei gleichbleibendem Budget erzielst ✔ Kostenlose Reichweite durch Google-Vorteile sicherst ✔ Hochwertige Inbound-Leads generierst Jetzt kostenlos anmelden und Wettbewerbsvorteile sichern! Das wirst Du nach dem Webinar gelernt haben: Was bringt ein eigenes CSS im Vergleich zu einem fremden CSS? Für wen ist ein eigenes CSS die bessere Lösung? Welche Unterschiede bestehen bei einem CSS für Agenturen im Vergleich zu Shops? Wie bekomme ich ein eigenes CSS?

In dieser AOM Shorts Episode analysieren Florian Vette und Ole Schleth die neuesten Wachstumszahlen internationaler Marktplätze sowie die aktuellsten Updates von Amazon. Wie beeinflusst das explosive Wachstum von Temu den Wettbewerb? Welche Strategien verfolgt Shein, um sich als vollwertiger Marktplatz zu etablieren – und damit echte Konkurrenz für Amazon zu werden? Zudem wirft das bevorstehende Deutschland-Debüt des TikTok Shops Fragen für Marken und Händler auf: Wird TikTok die Shopping-Ads revolutionieren, und welches Potenzial bietet der TikTok Shop für Marken? Gleichzeitig setzt OTTO auf Expansion – mit starkem Marktplatzwachstum, steigenden Werbeumsätzen und neuen Nachhaltigkeitsinitiativen. Doch das ist nicht alles: Amazon testet KI-gestützte Shopping-Personalisierung mit „Interests“, während neue Vendor-Metriken für mehr Transparenz sorgen. Außerdem drohen drastische Gebührenerhöhungen für Deals – wie können Seller darauf reagieren? Zum Abschluss: ChatGPT macht mit GPT-4o den nächsten Schritt hin zu KI-generierten Creatives, die nun deutlich hochwertiger und vielversprechender sind. Lassen sich mit wenigen Prompts jetzt die optimalen Produktbilder und Werbegrafiken erstellen? Parallel vertiefen Adobe und Amazon ihre Partnerschaft mit einer direkten Integration von Amazon Ads in Adobe-Tools. Was bedeutet das für Werbetreibende?

Shri Kanase is the founder of Yoru Marketing, a boutique agency that specializes in Google Ads for e-commerce brands. Prior to this, he successfully scaled his e-commerce brands to over $3.5 million in four years. With extensive first hand experience, Shri has guided 23,000+ store owners via his YouTube channel and established one of the fastest-growing blogs in the e-commerce and PPC space.In this episode of DTC Pod, Shri shares his insights on developing effective Google Ads strategies for e-commerce brands. He covers key topics such as initial campaign setup, Google Ads learning phase, keyword targeting, budgeting, ad placement focus, and ongoing optimization. Shri also discusses his "TPS approach" for testing, ensuring profitability, and scaling successful campaigns.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Ad Platform Differences2. Google Ads Keyword Strategy3. Algorithmic Learning Period in Google Ads4. Budgeting for Google Ads5. Google Ads Bidding Strategy6. Testing and Scaling Google Ads Campaigns7. Google Ads Placement Strategy8. Google Ads for YouTube9. Google Ads Campaign OptimizationTimestamps00:00 Shri Kanase's boutique marketing agency03:51 Fundamentals of Google Ads07:35 Launching a Google Ads campaign for the first time10:43 How to do keyword research for Google Ads13:55 Google Ads budget and bidding strategy 19:01 How and when to reward or punish Google algorithm21:10 Best practices for Google Ads placement22:45 Creating effective Google Ads creatives24:49 Tips for running Google Ads campaign on Youtube26:51 Feed-only approach to Performance Max campaigns29:52 TPS approach: testing, profitability, scaling34:46 How to win with Google Ads in 2024Show notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Shri Kanase - Founder & CEO at Yoru MarketingBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Do you use Google Shopping to sell your products? Do you know what Google Shopping is?This week on the podcast my guest is Sara Jones. Sara helps online retailers grow their business using Google shopping through 1to1 ad management and by teaching them how to do it themselves in the Online Retail Academy.Back when I ran my own product business, I tried to set up Google Shopping, but got very confused and didn't stick with it for long. That was 8 years ago.Sara completely changed my mind on it, she explained what is is, all the improvements that have been made, and how to set it up. There are plugs in so you can sync it with you ecommerce website. Sara also shares her top tips for how to do well, how to make sure your ads are performing, and she even has some advice on how to optimise your website so that Google Shopping really works for you.It could be a great new income generator for you. Let me know how you get on. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:The Online Retail Academy WebsiteSara Jones InstagramOnline Retail Academy FacebookOnline Retail Academy YouTubeThis episode is proudly sponsored by my own book - Bring Your Product Idea to LifeHave you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it's even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn't just a book for reading - this is a book for doing.https://www.amazon.co.uk/dp/1399954180LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:This...

In this episode, we're unpacking everything you need to know about Google Ads for your vet practice. It's like finding a map to buried treasure, but instead of gold, it's full of strategies to attract the perfect pet parents to your clinic. We're not just talking about any clicks here; we're aiming for clicks that count, clicks that turn into loyal clients who trust you with their furry friends. Now, let's chat about the magic of targeting the right crowd. Picture this: you're not casting a wide net hoping to catch a few fish; you're choosing the right bait for the fish you want. That's the minimum viable audience for you. It's about getting super specific with who you're talking to, so your message hits home every time. And when it comes to where your ads show up, it's a whole buffet of options. Search campaigns are your go-to, but there's also this new kid on the block called Performance Max campaigns. They're like the smart kids in class, using all the data to make sure your ad gets seen by folks who are actually looking for vet services. But hey, it's not all sunshine and rainbows. We've got to talk about the pitfalls too, like those sneaky smart campaigns that might drain your budget faster than a puppy chews a slipper. And then there's the art of choosing the right keyword match types – it's a balancing act. Plus, we can't forget about display and shopping ads. They've got their quirks, but they can work wonders for your brand and online store if you play your cards right. So, to wrap this up, mastering Google Ads is like being a digital marketing wizard for your vet practice. It's about making smart choices, analyzing the heck out of your data, and always keeping your eye on the prize – helping pets and their humans. Tune in to the episode, and let's take your practice to the next level together. Here's to making your vet practice the talk of the town (or the internet, in this case). Catch you on the podcast!

I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer brands. On this channel I share everything I've learnt in the last decade around how to build better businesses. www.v8group.co.za

Learn how to gather and organize data from all your shopping ads for easy campaign optimization.Regina Bellows, executive director of our sister agency StarterPPC, emphasizes the importance of knowing how your budget is spread across different ad campaigns. She also demonstrates how you can get this data in a Google Sheet form for better insights, helping you evaluate and improve the performance of your ad account. Listen to this episode now.Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit www.starterppc.com for more information. This video is from StarterPPC's YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:Unlocking Success: The Essentials of Competitive Analysis: • Unlocking Success: The Essentials of ... 93% More Direct Traffic And 30% Higher Site Conversion Rates After Launching Google Ads! • 93% More Direct Traffic And 30% Highe... 13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses: • 13% Profit Increase In The Off-Season... Google Ads Strategy To Achieve 31% ROAS Increase In 2.5 Months: • Google Ads Strategy To Achieve 31% RO... Simple Strategy That Increased Google Ads Conversion Rate By 135% Despite A Limited Budget: • Simple Strategy That Increased Google... 0:00 Google Ads Optimization Tricks: How to Consolidate ALL Your Shopping Ads Data3:47 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!5:11 Downloading the fileNeed help with Google Ads? Get your FREE action plan here:

Have you used Google Shopping in your business? Maybe you've given it a go, but you're not really sure if you're getting the best results. Or you've taken a look and it just all seems too complicated.    Today I'm joined by Sara Jones. She is the founder of the online retail Academy and she's a specialist in Google Shopping Ads. She's going to be talking to us about the difference between Google Shopping Ads and Meta Ads, how to set it up and how to get the best results for your business.   Let's dive in! [00:00] Diving into Google Shopping Ads with Sara Jones [01:39] Welcome Sara Jones! Founder of the Online Retail Academy [02:04] What is the difference between advertising on social media versus Google advertising? [06:08] What is the difference between sponsored listings and shopping images in Google? [07:52] Are there specific types of businesses that are eligible to run Google Shopping? [10:07 ]What do retailers need to have to get started with Google Shopping Ads? [14:10] What are some of the nice to have things that make it more likely to succeed? [18:37] Let's talk about keyword research [22:49] What kind of budget do people need to be thinking about for this kind of shopping ad? [27:11] Will Google Shopping Ads see the same shift in cost as we've seen in the social media sites? [29:07] Where can you learn more about Sara and the Online Retail Academy   

On today's podcast episode, we discuss how Walmart plans to use AI to enhance the customer shopping experience, Instacart pushing smart carts into in-store retail media, why consumers are dissatisfied with their in-store shopping experience, how best to reduce clothing returns, the rise—and potential fall—of the Marvel Cinematic Universe, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:      © 2023 Insider Intelligence 

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Five takeaways from America's landmark lawsuit against Amazon https://edition.cnn.com/2023/09/28/tech/amazon-ftc-lawsuit-takeaways/index.html The FTC's lawsuit against Amazon would lead to higher prices and slower deliveries for consumers—and hurt businesses https://www.aboutamazon.com/news/company-news/amazon-ftc-antitrust-lawsuit-full-response Walmart Marketplace Increases Third-Party Seller Activity https://www.forbes.com/sites/walterloeb/2023/09/27/walmart-marketplace-increases-third-party-seller-activity/ Indonesia bans e-commerce transactions on social media in major blow to TikTok https://edition.cnn.com/2023/09/27/tech/indonesia-tiktok-ecommerce-ban-hnk-intl/index.html Amazon to invest up to $4 billion in AI startup Anthropic https://techcrunch.com/2023/09/25/amazon-to-invest-up-to-4-billion-in-ai-startup-anthropic/ Walmart Deals Holiday Kickoff sales event will coincide with Amazon's Prime Big Deal Days https://www.wvtm13.com/article/walmart-deals-holiday-kickoff-october/45318835# An update on Prime Video https://www.aboutamazon.com/news/entertainment/prime-video-update-announces-limited-ads Up to tenth of Amazon shoppers in Great Britain ‘bribed' by sellers to offer good review, poll finds https://www.theguardian.com/technology/2023/sep/28/up-to-tenth-of-amazon-shoppers-in-great-britain-bribed-by-sellers-to-offer-good-review-poll-finds Amazon's biggest competitor gets bad grade from the BBB https://www.kiro7.com/news/local/amazons-biggest-competitor-gets-bad-grade-bbb/QAGKNI77WZDWTOXMEHSNEDGVUQ/ Shopify invests in wholesale platform Faire https://www.reuters.com/business/retail-consumer/shopify-invests-wholesale-platform-faire-2023-09-27/ Eligible Walmart Marketplace sellers can use Walmart's Self-Serve Marketing portal in Seller Center to invest in Search Engine Marketing (SEM) and promote their products in Google search results through Shopping Ads. https://sellerhelp.walmart.com/s/guide?language=en_US&article=000011195 We aren't stopping at that! Don't miss our spotlight discussion on how you can unlock more profits with Helium 10's Managed Refund Service. This new service aims to recover funds for sellers from Amazon errors by identifying and submitting recovery claims on behalf of the sellers. Lastly, Carrie Miller gives us the training tip of the week about how to see which ASINs are the most clicked and bought from Amazon Brand Analytics data but inside Helium 10. It's a packed episode, so buckle up! n this episode of the Weekly Buzz by Helium 10, Bradley talks about: 00:51 - Amazon FTC Lawsuit 03:25 - Walmart Marketplace Increases 03:51 - Amazon Holiday Inventory 04:18 - Seller Fulfilled Prime 05:21 - TikTok Shop Trouble 06:20 - Manage Experiments Update 06:55 - Amazon AI Move 07:45 - Walmart Holiday Deals 08:27 - Prime Video Ads 09:45 - Incentivized Reviews Rampant 11:06 - Temu Trouble 11:45 - Shopify Wholesale 12:57 - Walmart Google Ads 14:15 - Try Helium 10's New Managed Refund Service 15:30 - ProTraining Tip: How To See Brand Analytics Data Inside Helium 10 Transcript Bradley Sutton: Amazon replies to the FTC lawsuit. Walmart marketplaces on the rise. Tiktok shop is having trouble in Southeast Asia, manager experiments gets an update. Walmart holiday deals coming. Incentivize reviews are going crazy in the UK. These stories and much more on today's episode of the Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I'm your host, bradley Sutton, and this is a show that is our Helium 10 Weekly Buzz, where we give you a rundown on all the news stories that are going on in the Amazon, walmart, e-commerce world and we also give you training tips of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. All right, tons of articles out today, so let's go ahead and hop right into it. The first article here is actually from CNN Business and it was a five entitled five takeaways from Amazon's landmark lawsuit, or America's landmark lawsuit against Amazon, and you know, they weren't too far off in this article. Bradley Sutton: I remember last week I talked about how ridiculous some of these articles were, like just people not understanding even what was going on in the Amazon. And basically it's you know. They're kind of summarizing and saying that, hey, this landmark case targets Amazon's retail platform, alleging that it's harm shoppers and sellers alike at a massive scale. All right Quote. It has a self-reinforcing cycle of dominance and harm. The plaintiffs claim oh, my goodness gracious, and it has. Amazon is running an illegal monopoly in ways that are paying off for Amazon, but at a great cost to tens of millions of Americans of households and hundreds of thousands of sellers. All right now Amazon, you know, check out the CNN article. It talks about the you know five takeaways you know from it. But Amazon replied in another article that we also have linked in the comments and entitled the FTC's lawsuit against Amazon would lead to higher prices, slower deliveries for consumers and hurt businesses. Hmm, if we only didn't say that, like weeks ago, like anybody who actually knows anything could have told you this that there's nothing good that's gonna come out of this for Amazon sellers nor Amazon buyers. And this article that Amazon releases, kind of like in reply to this FTC lawsuit kind of, you know, talks about that how, yeah, if this goes through, it's gonna make Prime more expensive, it's gonna have more shipping fees or more fees for sellers, et cetera. And it's kind of funny, like some of the things that you know I talked about was how Amazon kind of like I guess you can say, punishes sellers for having lower prices on other marketplaces. Some sellers don't like I mean to me, like it is what it is, you know, like we should be having, you know, same, similar prices, you know across the board. But even, let's say, an Amazon seller thought that was a bad thing. You know, if this FTC lawsuit is for the public, like Amazon is making sure that people, you know, don't gouge customers on the platform. You know, like sellers like like no, hey, if it's cheaper outs outside there, you should have a cheap price on Amazon. But how is that harming the consumers? You know, maybe, maybe could be considered harming the sellers, but you know the millions and millions of prime members now get the benefit of having low prices. So it's like Amazon, or the FTC, is like talking out of like two sides of its, of its mouth there. So it's kind of interesting. Bradley Sutton: So the next article actually switching to Walmart is from Forbes and says Walmart marketplace in increases third-party Seller activity. Not many stats and figures from here, just the writer here is talking about how there's a lot more investment in advertising in this Q4. He expects sellers to have a lot more sales on Walmart Compared to the past, as Walmart's really been expanding their focus on third-party marketplace. Next article here this is from seller central dashboard, just as a reminder to send in FBA and MCF inventory by October 26 before a holiday deal events. So there's less than five weeks left. So like, if you're trying to to have something you know, go for black Friday, cyber Monday deals you actually need to have your inventory in by October 26th. So that's. That's actually not that that far away, so well in advance. Bradley Sutton: Next article is a reminder that seller fulfilled prime is coming back. All right, so seller fulfilled prime, it's gonna be without that 2% fee that we talked about earlier before. We're gonna have a blog later today or tomorrow You'll see at Helium 10 comm forward slash blog that talks about how to enroll in seller fulfilled prime. Me I'm not gonna roll it like I have. You know I don't ship too much stuff. So like there's no way. I'm not gonna use Amazon FBA you know like for to try and get the prime back. Remember to do prime badge for seller fulfilled prime. You've got to have a way to ship to like same day, next day or two-day delivery, including weekend delivery. Obviously, I can't. You know most of us can't, can't do that, but some of you bigger sellers out there who have, you know really good, you know shipping agreements with companies. You might want to take advantage of this and then for your fulfill by merchant you can actually get a prime badge now. So just look out for that announcement or that blog and it's actually gonna be officially announced by Amazon In a couple of days. You'll see some big comms coming out of Amazon about seller fulfilled prime, but you'll be able to get that blog before the Amazon announcement on our blog later today or tomorrow. Bradley Sutton: Next article today we're gonna talk about is actually coming out of Indonesia, all right, and it says Indonesia bans e-commerce transactions on social media in a major blow to tick tock. So Indonesia is actually the biggest you know platform for tick tock in Southeast Asia. I believe. It has something like a hundred and twenty, a hundred and twenty five million monthly active Users and tick tock shop has, you know, released worldwide. But now the government is saying no, you can't have e-commerce and social media together. So you're gonna have to, you know, within the next week or so I forgot when the deadline is you're gonna have to, like, take tick tock shop out and make it a separate app. So this will be interesting to follow, like if something like this happens in other marketplaces and that's gonna be obviously a big blow to tick tock shop. I don't foresee that happening here in in America, but you know kind of is gonna hurt tick tock shop for those who are trying to sell Products in Indonesia. Bradley Sutton: The next article here was also from seller central. It says expand single asin AB test to multiple stores. So now, with manage your experiments, you're gonna be able to run separate AB tests on your asins across multiple stores, all right. So, like to different marketplaces in different regions, you can kind of see how how imagery works, you know, between you know, like Amazon Canada, amazon USA, etc. And you can add, like, for example, it says a brand logo to your a plus content to see performs performs differently in different countries, to pay on how well Established your brand is. Bradley Sutton: A next article here is from tech crunch entitled Amazon to invest up to four billion in AI start startup and Anthropic all right, so this you know a anthropic is this startup who's kind of making waves in the industry. You know that I've heard about them a while back, but you know the interesting thing here. You know we've been talking for a long time that that it's gonna AI Generative AI is gonna definitely change the the shopping experience and that's gonna affect sellers. Andy Jassy, amazon's CEO, says Amazon believes this deal can improve many customers experiences short and long term through our deeper Collaboration with Anthropic. So, again, improve many customer experiences All right. So again, ais. That's gonna change the way people shop eventually on Amazon and that means it's eventually gonna change the way that you know we sell or sell on Amazon. Bradley Sutton: Next article is just from a local TV station, but we talked about this before. It's kind of funny that you know every time Amazon does something, you know Walmart might reply and do something similar or vice versa. You know we're in a competitive matchup here, so this article is entitled Walmart Deals Holiday Kickoff Sales Event Will Coincide with Amazon's Bing Prime Day deals All right. So it's not you know big or Amazon's big deal days, All right. It's Walmart deals holiday, all right. So this is actually happening a little bit earlier than big, big deal days. It's coming on the end from the ninth to the 12th and it's available even to non-Walmart Plus sellers or what non-Walmart Plus buyers? It'll be available to. Bradley Sutton: Next article from Amazon, an update on Prime Video. So you know, prime Video has a lot of like you know, tv shows and and and movies and different things, and so they they talked about some of their, their. You know what they've achieved lately with Amazon Prime Video. But the key is that in early 2024, amazon Prime Video shows and movies will include limited advertisements. All right, and there's going to be a people are going to have to pay $2.99 a month if they don't want to see these ads. But again, you know, anytime we talk about you know advertisements coming on Amazon. You know properties, whether it's in store or other ways. It's eventually another way to get your products in front of of buyers. All right, it's new ways. Bradley Sutton: You know a lot of people are watching Amazon Prime Video. What was that? It's like a, not Game of Thrones, but it's like a Lord of the Rings prequel or something like that. I think was on Prime Video. But you know millions of people watch that. Imagine, you know, somehow for the people who aren't paying that $2.99, you know they're seeing an ad for a coffin shelf on there. I don't think you know we are big enough to advertise on Game of Thrones or or Lord of the Rings or anything like that, but just shows you an example of what could be possible in the future. You know, if you are a big enough seller you could start having your ads potentially on some of these big TV shows from Amazon Prime Video. Bradley Sutton: Now an interesting article from the Guardian in the UK. It says up to a 10th you know, 10% of Amazon shoppers in Great Britain were found to have been bribed by sellers to offer a good review. So they pulled 1500 adults who had bought from Amazon in the UK in the past 12 months and they all got like like gift card offers or free products or refunds in order to cheat the system. This article said all right. So you know Amazon obviously does not want anybody having, you know, any kind of incentivized reviews you know happening. So there's a lot of sellers who are breaking the rules. They're probably going to get caught. You know a lot of them. Some of them. Don't get caught. But don't don't try this, guys, all right. So it also said that 4% of those polls said that they were offered a reward for changing a negative review to a positive one. All right. So, like, how did they even get a hold of that that customer? It's kind of a interesting All right. So you know UK government is looking into how to tackle this a little bit more, but it'd be curious to see what you know how this is in the US. You know, I just ordered a ring light or something and I got like a little gift card saying, hey, you know, try to or not a gift card, but a little card, insert card offering a gift card to to like, have a positive review. So this kind of stuff still happens. But, guys, don't do it. Don't do it, not worth it, not worth it. Bradley Sutton: Our next article here is from Kiro7. It was just about a Temu, all right. So it says Amazon's biggest competitor gets bad grade from the BBB. Temu is not Amazon's biggest competitor, first of all, but not a thousand. You know it's the number one app on on Google and Apple, yeah, okay. So in that sense, maybe it's it's an Amazon competitor, but you know, Temu sales are very low compared to Amazon, but according to the Better Business Bureau, they've received a thousand recent you know complaints about the service. But you know, like what do you expect when you're getting like a $2 address or something like that? But it's probably one of the many reasons why nobody you know Amazon sellers. Amazon itself isn't really concerned with Temu being too much of a threat. Bradley Sutton: Switching platforms. Now Shopify invested this week into a wholesale platform called Fair. You know, a lot of people knew about Fair, a place where people can get wholesale products but now Shopify is investing there and it wants to see this startup adopt Shopify technology for its clients. All right, so. Fair was founded in 2017. It's valued at $12 billion. That's a pretty big company. It's now going to become the recommended wholesale marketplace for Shopify merchants. All right, so this is going to make it easy for Shopify merchants to find wholesale buyers and also enable retailers to source from Fair's network of brands. It's kind of interesting because, for example, fair said the most popular search filter on its platform is not on Amazon. Bradley Sutton: All right so you know hey if they're going to find some stuff for Shopify that's only on Shopify and not on Amazon. You know this. This kind of like a match seems to be made in heaven. It'll be interesting to see if you know how this changes, how Shopify sellers sell. You know, let me know in the comments below if you are selling on Shopify and you know this is good, if you're going to start, you know, perhaps maybe selling your products on the Fair platform. A last news article was from Walmart seller help. It's actually interesting. They have a. They're launching self-service search engine marketing. Say that three times fast. All right Now, basically, eligible Walmart marketplace sellers can use this portal in Seller Center to invest in search engine marketing. Bradley Sutton: So you're going to be able to do Google shopping ads. Now, I don't know too much about this stuff, but I could be wrong. But I believe that this is like. These are like those. You know, when you search a keyword in Amazon or in Google, at the very top right there would be those ads where you can like, click directly into the results and it'll go directly to the storefront you can buy the product. I don't believe Amazon is available for this. So this is another potential advantage you can have of, of doing Google ads, where it can go directly to your store, right there in the shop, the shopping ad section of Google. So you know, if you're a Walmart seller, go into a Seller Central, you can create campaigns right now. You can even bulk create it and then we have the article here linked in the comments below if you want to get more information on this. Bradley Sutton: So, whoo, a lot of articles today, a lot going on in the ecommerce world. Quick, quick note. You know, if you missed it, last week Helium 10 launched a reimbursement service. So a lot of you guys are ready to use refund genie where you can, you know, download reports for your loss and damage things from Amazon, things that Amazon might owe you money on, and you're able to go ahead and, and you know, file your own claims and get your money back. But now we have a service that is designed to where we're going to do the work for you, you know, for a percentage of it, and we'll also find other money that you know, refund genie, you know it's not looking for. So if you want to find out more information about this, the service is actually free, you know, to use. We only can get money if we get money for you, and some sellers are getting thousands and thousands and thousands of dollars back by using it. So if you'd like a free demo of it or to get more information, go to h10.me/mrs h10.me/mrs to be able to sign up for a free demo. Alright, now let's go into a quick training tip of the week from Kerry, talking about how you can see who's getting the most clicks and the most purchases from brand analytics. But right inside of Helium 10 Cerebeo, Carrie, take it away. Carrie Miller: Did you know that you can see click share and conversion share within Cerebro? That's right. If you have your Helium 10 account connected to seller central and you have a diamond and above, you can actually see this click share. So it's a really great tool when you're doing your keyword research. So the first thing you want to do is you want to log into Cerebro. So I've done a multi search here. It doesn't matter really the position for this particular strategy, but usually I always like to make sure my own, mason, is first, so I can compare it to all others. But if you scroll down here, you can actually see that we have a whole entire column for ABA, total click share and then conversion share. Okay, so what we're gonna do is we're gonna actually drill into this a little bit more and if you go to let's see here a wooden egg holder, we can click on this graph and get a little bit more details. Now I will say not all of these keywords have information. It really just depends on what is provided in brand analytics, and if it's in brand analytics, we can pull it in here. So it has to have, you know, a good amount of search volume in order to get this information. So let's take a look at wooden egg holder. So if we click on this, we can actually see the last few months or six months or so of click share and conversion share, and you can actually, you know see this this most recent month we're in September right now. We can actually go back to see August and you can click along on this graph and hover along this graph and you can actually see at the bottom there which were the top three Clicked and converted on. So when we take a look at this, you can actually see, okay, this one has an 18% click share and a 19% conversion share. So that's, they're doing something right. That means you know a lot of people are actually purchasing when they do actually click on their listing. This one is, you know, 8% and a conversion share of 6.5 you know they're doing pretty well as well and then 7% and 9.1. So now, if you see, you know a really large click share and pretty much no conversion share, that probably means people are clicking on it, thinking it's something, but they're not seeing what they actually want to buy. So one really cool thing that you can actually do if you want to, you know, see what maybe one of these competitors are doing that has the most click share and conversion share. You can see what they're actually doing by running listing analyzer. Now you can actually go ahead and see it in here and when you click on run listing analyzer or you can go straight to listing analyzer and add things in yourself. Carrie Miller: I'm just going to click on run listing analyzer. Let's see what we have here. Are these the top ones? Yes, these are the ones I want to look at. So I'm going to click on run listing analyzer and I'm going to be able to see all of the information for all three of these listings and includes price. It'll include the images and everything that we really need to know, kind of stacked on top of each other. All right, so all of this data is is now uploaded into listing analyzer from that click share, conversion share, so we can see, maybe, the difference. Okay, so this top one was the topped clicked and we can look at the price. Now it has a pretty good price. It's not the lowest price. This one is actually the lowest price, but you know, between these two especially that does have a lower price, so $20 might be the best. And then another thing you can do is you can take a look at the images and see if there's something that this Particular listing has done that this one didn't. Maybe they did. You know better close-up images here. These one, these have a little bit better lifestyle images. Carrie Miller: So it's kind of a mystery there as to why the first one would get the the most clicks. But usually what you can do is kind of drill down a little bit more into the details and you can see, you know, what people are looking for. Potentially it has to do with the actual structure of the product. This one has a little bit more sturdy look. This one looks a little bit more Shaky and it has a lot more eggs on it. So this one probably fits better into your, into your refrigerator. So there's a lot of different components that can go into that. But you can kind of see it a little bit better when you take a look at the media all stacked on top of each other and then also the pricing. So that is just basics click share and conversion share and ways you can kind of analyze that to see if there are ways that you can improve your listing to get some more click share and conversion share. So check it out and let us know what you think. Bradley Sutton: Alright, thank you very much, Carrie, for that training tip. I hope you guys enjoyed this episode. We'll see you guys next week to see what's buzzing.

With the Amazon Native Shopping Ads being discontinued, AffiliNinja unveiled a new and enhanced version. More details can be viewed at https://www.affilininja.com AffiliNinja City: Madison Address: PO Box 45176 Website https://www.affilininja.com Phone +1-608-352-0572 Email support@affilininja.com

In this episode, we delve deeper into the world of Google Shopping, data feeds and optimisation with our fabulous guest, Caitlin Dell'Orfano, Senior Agency Program Manager at Feedonomics From working in the email marketing space to B2B, feeds and BigCommerce, she has a wealth of real world experience and knowledge on this topic. Caitlin discusses the benefits of Google Shopping Ads, sharing tips, insights, expertise and tactics along the way to help you reduce your costs and improve the profitability of your Ads with valuable tips you can go implement straight away. Find out how to use this feed management tool for data manipulation and cleansing for a high quality data set. Discover how Feedonomics is adapting to the B2B landscape and tackling challenges faced by manufacturers and distributors in the industry.  Listen to this podcast right now to make more money from your Google Shopping Ads.

Not running Bing Ads? Well, you should be. And this episode will show you how. Links Mentioned ⁠⁠⁠⁠⁠DropshipBreakthru.com/5⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Wondering what products you'll sell? Take our 5 day challenge and find the market you're going to serve ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/join⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Join the course and start your journey today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Thinking about joining the course? Book a no obligation call with Jon and he'll walk you through it! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/message⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Want your question answered on the show?  Leave us a voicemail for your chance to be featured ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join Our FREE Facebook Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow DropshipBreakthru on Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to the Dropship Breakthru ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Sponsors ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud  chargebacks again. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Grasshopper⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get an 800 number for your business from Grasshopper ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Automatically back up your Shopify store data ⁠⁠⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe --- Send in a voice message: https://podcasters.spotify.com/pod/show/dropship-podcast/message

Liam Patterson, the CEO and Co-founder of Bidnamic, joins us in this episode to shed light on the dynamic world of Google Shopping and its significance for e-commerce businesses. He shares his journey of transforming Bidnamic from an internal tool to a full-fledged Software as a Service (SaaS) platform. One of the key highlights of our conversation is the evolving landscape of product bidding. Liam discusses the changing dynamics and strategies for maximizing revenue by targeting specific search terms. He also emphasizes the importance of leveraging Google Shopping Carousel, a powerful feature that can help e-commerce businesses capture a significant share of the market. As the conversation delves deeper, Liam provides valuable insights into managing a rapidly growing company. He shares his experiences in stakeholder management and effective communication within a growing team. Additionally, he highlights the significance of prioritizing communication in multiple locations, especially in a remote work setting. Liam also touches upon the importance of upskilling in engineering and research, which can drive innovation and growth in any organization. Check out Bidnamic:→ Website: bidnamic.com→ Twitter: twitter.com/bidnamic→ LinkedIn: linkedin.com/company/bidnamic→ YouTube: youtube.com/@Bidnamic→ Instagram: instagram.com/bidnamic→ Facebook: facebook.com/bidnamic/ Connect with Liam:→ LinkedIn: linkedin.com/in/liam-patterson Resources Mentioned in The Episode:→ Booking.com: booking.com→ Shopify: shopify.com→ Sunil Gowda: linkedin.com/in/sunilgowda→ eTail West: etailwest.wbresearch.com→ Herschel: herschel.com→ ChatGPT: openai.com/blog/chatgpt Help The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.com→ Subscribe on YouTube: youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA Follow The Show on Social Media:→ Twitter: twitter.com/LouisKyleShow→ Instagram: instagram.com/louiskyleshow→ LinkedIn: linkedin.com/company/65567567 Connect with Louis and Kyle:→ Read Louis' Newsletter: louisshulman.substack.com→ Louis' Twitter: twitter.com/LouisShulman→ Kyle's Twitter: twitter.com/_kylebishop→ Louis' LinkedIn: linkedin.com/in/louisshulman→ Kyle's LinkedIn: linkedin.com/in/kyle-bishop-7b790050

In this episode, we delve into how to bridge the gap between Google Shopping Ads and SEO to achieve unparalleled success. Unearth the strategies to pinpoint high-potential keywords through Google Shopping Ads and weave them into your SEO fabric for maximum results. Don't miss this masterclass in smart digital marketing from BK! Links Mentioned ⁠⁠⁠DropshipBreakthru.com/5⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Wondering what products you'll sell? Take our 5 day challenge and find the market you're going to serve ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/join⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Join the course and start your journey today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Thinking about joining the course? Book a no obligation call with Jon and he'll walk you through it! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/message⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Want your question answered on the show?  Leave us a voicemail for your chance to be featured ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join Our FREE Facebook Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow DropshipBreakthru on Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to the Dropship Breakthru ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Sponsors ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud  chargebacks again. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Grasshopper⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get an 800 number for your business from Grasshopper ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Automatically back up your Shopify store data ⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe --- Send in a voice message: https://podcasters.spotify.com/pod/show/dropship-podcast/message

Get Opteo for free for two months - https://opteo.com/pspJoey Bidner - https://joeybidner.com/Chris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comShow Notes:This week Chris discusses the confusing metrics "Click Share" and discusses why he strongly disagrees with using the metric as a key performance indicator. A special guest also joins the podcast to discuss and answer questions about Google Shopping Ads and how to optimize them.

Neue A/B-Test Option bei Meta, Twitter Blue für Advertiser, Meta arbeitet an Twitter-Alternative, Meta mit Umsatz und User-Zuwachs und TikTok eliminiert Video View und Traffic Ziele von den Reach & Frequency Kampagnen.

Henry Gill is the Head of PPC at eComOne, an eCommerce Growth Agency. He is a true expert in his field and has managed hundreds of Google Ads accounts. Henry has scaled six-figure+ eCommerce companies with optimised Search and Shopping Ads.  In this episode, he discusses how the management of Google Ads has changed since he began years ago, budget shifts due to industrial uncertainty and where retailers are going wrong when it comes to accounting and how they can fix it. Find out what marketers can do if their products are disapproved and what steps you can take to ensure it doesn't happen again. Tune into this episode to learn about the detailed subject of Google Ad management and how your company can profit from bouncing off uncertainty. You can also hear Henry's quick wins you can implement today to save money with Google Ads!

This week on the show, Frederick Vallaeys from OPTMYZR joins me to talk about Google Shopping Ads. Every e-commerce brand should be taking advantage of Google Shopping Ads and Frederick is an ex Google employee that actually helped Google develop Google Ads so don't miss out on this week's episode!

Nous sommes tellement heureux de cet épisode sur Facebook Ads et Meta plus largement. Tout d'abord, parce que nous étions accompagnés de nombreux experts et pas seulement de J7 Media ! Benjamin Durand de Social Desk ainsi que Danilo Duchesnes nous ont accordé du temps pour un épisode de plus de 40 minutes sur Meta et de son bilan tant publicitaire qu'entrepreneurial. Pour vous rafraîchir la mémoire, voici quelques nouveauté qu'on a pu suivre au courant de l'année :  L'explosion des Reels et l'arrivée progressive de la publicité les emplacements verticaux, Le PERFORMANCE5 qui vient "bouter" le POWER5, La simplification de la plateforme (et la disparition de critères d'intérêts), L'explosion du UGC (encore et toujours), La fin du Live Shopping,  L'apparition du Advantage+ Shopping, Le retour inopiné de l'attribution à 28 jours,  Mais aussi plus largement avec :  Le départ de Sheryl Sandberg, Tout ce qu'on a pu lire sur le Metaverse,  Le licenciement de 11 000 personnes en fin d'année… Notre groupe d'experts se retrouvé face à une multitude de questions, dont voici un bref résumé :  Quelle a été LA nouveauté qui vous a fait changer votre approche sur Facebook Ads ? Quelle a été la news qui vous a interpelé sur le groupe Meta ? Quid du Shopping Ads, toujours pas publié ? Quels enjeux et quelles tendances pour 2023 ? Ce qui est certain, c'est que Meta n'a pas laissé indifférent nos panélistes et que l'année 2022 se clôture mieux que celle de 2021, pendant laquelle, Meta n'a fait que subir les attaques d'Apple. Un épisode table ronde comme on les aime ! Pour retrouver nos guests : Benjamin Durand : https://www.linkedin.com/in/benjamindurand/  https://www.youtube.com/channel/UCpOi7iZOuxDrsMCjRPNX-fw  Danilo Duchesnes :  https://www.linkedin.com/in/daniloduchesnes/  https://daniloduchesnes.com/podcast/  L'équipe J7 Media Groupe FB : https://www.facebook.com/groups/pubfranco J7 Académie : https://www.j7media.com/fr/j7-academie Escouade FB : https://j7media.com/escouade PS : Nous sommes aussi sur Youtube ! https://www.youtube.com/channel/UCHB17kVZCt-XtEk-ggEsZxw

Endnu engang er Nicklas Meyer, Partner og CCO i PL&Partners i studiet til en snak omkring de nye TikTok Shopping Ads formater. De kommer blandt andet omkring video ads og live shopping, samt hvorfor dette nye tiltag kan blive rigtig interessant, hvis man arbejder med online marketing og forstår at være first mover på området.

🎙Suscríbete al Premium https://seodesdecero.club/ ✅Notas del episodio: https://alexserrano.es/ep-84/ Episodio patrocinado por Ahrefs. Ahrefs Webmaster tools (gratis): https://ahrefs.com/webmaster-tools Josep Deulofeu, consultor SEO especializado en ecommerce nos cuenta cómo podemos optimizar los productos para sacarle más partido a las búsquedas orgánicas en Google Shopping, algo fundamental en cualquier tienda online. -Shopping Ads vs orgánico -Cómo puede ayudar Google Shopping orgánico -Cómo aparecer sin ads -Optimización de fichas -Cómo medir el impacto -Métricas interesantes ¡Play! 🤟 SEO desde Cero forma parte de Redcast, la red de podcasts en español del mundo digital.

Comme chaque début de mois, on fait le tour des nouvelles de l'entreprise Meta et de l'outil Facebook Ads et septembre est marqué par plusieurs événements considérables. Nous avons tout d'abord le Performance Marketing Summit auquel nous étions invités par Meta et qui rassemblait les plus grosses agences Facebook Ads. Un rassemblement propice à dévoiler les dernières nouveautés et tendances (coucou Shopping Ads) mais aussi raffermir l'importance du PERFORMANCE5 pour les mois à venir. Nous avions , notre propre événement qui rassemblait Shopify, Meta, Gorgias et Aircall. Pendant lequel nous avons délivré 4 conférences autour du e-commerce. Mais pour revenir à Meta, la plupart des nouvelles de septembre concerne les services de messagerie. Tout d'abord, Facebook Ads se voit dôté d'une nouvelle audience : la Advantage Custom Audience. C'est exactement la même chose que la Custom Audience normal, sauf que celle-ci est, semble-t-il, mieux fournie en Machine Learning que sa cousine. D'un point de vue purement cosmétique, on en voit pas la différence, mais Meta nous assure que les performances seront à la hausse. Ensuite, nous avons la perte des Specials Audiences pour les annonceurs dans l'emploie, la banque, les crédits, etc. La news a fait beaucoup de bruit mais ne concerne que les US et pas le reste (Canada & Europe). Elle fait suite à une année complète de négociation avec le gouvernement américain. Instagram, quant à lui, se voit doté d'une fonctionnalité pour recevoir des paiements directs sur sa messagerie. Ce qui permet aux vendeurs d'échanger puis d'encaisser les achats sans quitter la plateforme.  WhatsApp n'est pas en reste, car l'application voit son tout premier test à l'échelle nationale (en Inde) pour une fonctionnalité de shopping natif. Les gens pourront commander sur WhatsApp leurs courses chez un annonceur précis et payer directement via messagerie instantanée. Bonne écoute, L'équipe J7 Media Groupe FB : https://www.facebook.com/groups/pubfranco J7 Académie : http://j7academie.com/

Performance MAX campaigns are HOT right now. This super campaign type combines ALL of Google's channels into one campaign - Search Ads, Shopping Ads, Display Ads, Gmail Ads and YouTube ads all in one. We're seeing amazing early results and believe this will be a game changer for eCommerce brands.To break it down, we're joined by Google Premier Partner Brett Curry.Brett is the CEO of OMG Commerce, a digital marketing agency, Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what's new and what's next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They've worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE and more.Show LinksOMG CommerceYouTube Ad Examples GuideHow to Create Google Shopping Ads for Your StoreSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Nuevo episodio de Digital Talks, hacemos un breve resumen de las noticias más relevantes de marketing digital. Una charla matutina, café en mano en la que hablamos de TikTok Shopping Ads, Publicidad exterior de Google DV360, qué es y por qué las marcas deben usarlo Dale al play para estar al día de las novedades del mundo digital. https://www.instagram.com/jevnet.es/ https://www.linkedin.com/company/jevnet/ https://www.youtube.com/channel/UCL6szWCgQHowC6FidbyDtXg www.jevnet.es

In today's episode, we cover the latest news on Amazon and Walmart. Interview a doctor turned Amazon specialist. Tips about the honeymoon period, Xray keywords tool, and more!

This week the digital marketing team talks about Google Shopping Ads. What are they and how do Google Shopping Ads work? Follow along to learn about the tips and tricks of Google Shopping Ads!

People worldwide have been happily buying from these ads for years. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, TikTok, ad, ads, advertising, live, shopping, ads, catalog,

On this week's episode of Marketing O'Clock, TikTok shopping ads have been added to your cart! Join us as we checkout the new commerce ad offerings. Then, LinkedIn makes it easier than ever to know your audience with the new Audience Insights feature, YouTube Shorts ads are coming, and Shopify Collabs unlocks a BRAND new revenue stream for influencers.

Google mejorará las búsquedas, parcha tu dispositivo de Apple y hablemos de la Guerra del Video Vertical.Puedes apoyar la realización de este programa con una suscripción. Más información por acáNoticias:-Google anunció que en los próximos meses implementará varias actualizaciones en Búsqueda enfocadas en facilitar que las personas encuentren contenido útil creado por humanos.-Apple lanzó una actualización para iOS, iPadOS y macOS para parchar una falla que podía usarse “para ejecutar código arbitrario con privilegios de kernel”-TikTok lanzó la beta de Shopping Ads con algunos anunciantes, permitiendo que estas marcas coloquen videos que integran menú de compras en los feeds de los usuarios.-Felix Krause, encontró que la popular aplicación en su versión para iOS inyecta código que puede habilitar el monitoreo de la información que ingresas en tu celular-Un bug en Instagram impedía que pudieras exportar los videos creados para Reel de Instagram con sonido a menos que fueran publicados en esta sección.Discusión: La Guerra de las Aplicaciones Verticales Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information. Become a member at https://plus.acast.com/s/noticias-de-tecnologia-express.

Inflation ruins everything fun — what does that mean for your brand? TikTok launches a new Shopping Ads suite... and shares its algorithm's secret sauce... A Pinterest tool to boost checkout conversions… Meta launches new features for Reels… And the Grinch that stole Amazon FBA...THIS WEEK ONLY - 50% OFF PREMIUMGet the Premium Podcast for just $4.99 a month. This sale ends this weekend.Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slack_____________Need to Upgrade Your Digital Marketing Skills?*Inside Google Ads with Jyll Saskin GalesFoxwell Founders Slack GroupFoxwell Digital CoursesMarketing Tools We Use and Recommend:*Sprout Social: Full-service social media managementAgorapulse: Full-service social media managementAppsumo: Lifetime deals and discounts on marketing toolsRiverside.FM: Studio-quality podcast interview recordingShor.by: Smart link-in-bio service with full analytics* Some links may provide affiliate revenue to usPrivacy & Opt-Out: https://redcircle.com/privacy

You've been optimizing shopping ads for a while now, trying different structures, making bid adjustments, but now feel like you've done all you can. Is there more room to optimize? Megethos' e-commerce expert, Dillon Hake joins this episode of PFA with a resounding "YES!". There is plenty more to optimize in your shopping campaigns like adding negatives, updating product descriptions, seasonality bids, and more. Listen to Dillon's debut on the show and start getting a better CTR on your products!

This podcast episode features Justin Campbell, founder of shopala.io. We talk about the benefits of shoppable ads and express checkouts for a smoother customer journey. On the Show Today You'll Learn:The most common check-out issues for merchantsWhy some checkout pages are difficult to useWhy too many payment options can hurt your conversion rateThe best way to optimize your checkout pagesAnd moreLinks & Resourceshttps://www.shopala.io/https://www.linkedin.com/in/justincampbellagcs/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________

Frederick was one of Google's first employees and quickly became one of AdWords' first evangelists almost 20 years ago. Now he is the CEO of Optmyzr, a PPC SaaS with billions of dollars in Ad spend under management.  In this episode, we delve into automation and how to use it to your advantage with your digital advertising. We've already seen it being done with Smart Bidding and Smart Shopping, and with Google Advertising still evolving all the time, it won't be long before we have to further put our trust in Google's AI with new smart campaign types like Performance Max.  We discuss improving campaign performance with automation layering, what the ideal Shopping Ads routine looks like and how to run Shopping experiments effectively. Fred also gives us his top 3 recommendations for optimizing your Shopping feed, as well as how to structure it for multiple product variants and seasonality.  If you're running Ads and want to know what's coming up in PPC, then listen in as Fred explains how you can supercharge your results with Google's latest advanced automation. 

Contact us: https://www.lyfemarketing.com/digital-marketing-services/social-media-advertising-services/Do you Advertise on Google shopping? In this video, we will be showing you the best shopping ads to run on Google and some best practices so that you can make the most out of your campaign.Are You Using Google Shopping Ads To Promote Your eCommerce Business?Did you know that people are 4x more likely to click on ads from Google than any other advertising network?And, the eCommerce industry has the lowest cost per click of any industry advertising on Google. On average, you'll spend $1.16! If you sell things online and you're not advertising on Google, you're missing out big time on website traffic and sales.Let us show you the best ads to run so you can sell products on Google, and share some other best practices. We're a digital marketing agency that helps small businesses grow, and a lot of those businesses sell products online.Google is one of the best places to run shopping ads but it can be intimidating to start. So today, we're going to teach you the best Google Shopping ads to run.// LYFE Marketing ➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Google is going to be your best friend this Q4, and Jordan is here today to walk you through this seemingly complex ad platform. Listen up and take notes, here's all you need to know for a successful end to the season!KEY TAKEAWAYS FROM THIS EPISODETake all branded keywords out of your dynamic search ads because Google will put those branded keywords in.Do YouTube retargeting. Retarget people that come on your site with brand or product videos.Do display ads retargeting. Focus on your view-through conversion instead of click-through conversion.Remember your promotion extensions. All of the ads you're running, including your branded search terms, should have whatever promo you're going to run throughout the holidays in your promo extensions.Have shopping ads. If you own your branded search terms, you can win the bid with the lowest cost per click.Bid on your competitors' keywords.Create a search intent audience. Start this out as an observation audience.Make sure you know what you're doing on Google or work with an agency that works on Google to prevent losing a lot of money on it.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Today's SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Cum sa faci campanii Google Ads Shopping performante cu Anabela Luca de la AdLemonade Cum setez obiectivele pentru campania ta. Hai sa tinem legatura: Comunitate: https://www.facebook.com/groups/gomagro/  Instagram: https://www.instagram.com/gomag.ro/  Podcast: https://www.gomag.ro/blog/doza-ecommerce  Blog: https://www.gomag.ro/blog/  Academia Gomag: https://academia.gomag.ro/  Vinde online cu platforma Gomag: https://www.gomag.ro/preturi Care este bugetul minim recomandat pentru o campanie PPC Google Ads? Feed-uri de produse pentru campaniile Google Ads Descopera lucrurile care conteaza, atunci cand doresti sa-ti pregatesti cea mai buna strategia de marketing online, care sa genereze vanzari pe termen lung. Asculta discutia cu Anabela Luca de la agentia AdLemonade.

Anton shares a simple but effective way to increase your revenue by amplifying your Google Shopping Ads. Links From Episode: Free 30 Day Shopify Trial: https://www.shopify.com/free-trial/dropshiplifestyle Free Dropshipping Training: http://www.dropshipwebinar.com/

Shopify Dropshipping Ads for Beginners - Pt 1 (Google Shopping Ads) In this series, we're talking all about dropshipping ads for beginners. We'll be covering multiple aspects of dropshipping ads in each of the episodes. Be sure to subscribe to the channel and bookmark the Shopify dropshipping ads for the beginner playlist linked below: OUR COURSES ⭐ Membership Group: https://BuildAssetsOnline.com/Membership ⭐ Online Asset Playbook: https://BuildAssetsOnline.com/Playbook ABOUT US Joe and Mike Brusca own and operate a digital portfolio of over 10 websites including 4 high ticket dropshipping stores. The duo have created over 6 high ticket dropshipping stores, all in operation and profitable. 3 have been sold for a total of over $300,000K

Shopify Dropshipping Ads for Beginners - Pt 1 (Google Shopping Ads) In this series, we're talking all about dropshipping ads for beginners. We'll be covering multiple aspects of dropshipping ads in each of the episodes. Be sure to subscribe to the channel and bookmark the Shopify dropshipping ads for the beginner playlist linked below: Playlist: https://www.youtube.com/playlist?list=PLEaOfme1nJHltiH5poZU2VGVJsS3GgpMS Be also sure to join our free web class at https://buildassetsonline.com/playbook today! https://www.youtube.com/watch?v=oAVbCnbk-zo

Kirk has been working in Digital Marketing since 2009 and started his own Paid Search marketing agency, ZATO, in 2011. He's been recognised as one of the 25 most influential PPCers in the world for 4 years running and Kirk has since been sharing his insane knowledge on his website zatomarketing.com, his own Smart Shopping course on Udemy and his newly released book, Ponderings of a PPC Professional.  In this week's episode, Kirk tells us exactly how he became one of the biggest names in PPC, discusses the pros and cons of paid Ads for both established and start-up eCommerce stores, as well as the key things any eCommece business needs to drive growth and success.  We also dive into Google Shopping, where we talk over the benefits of Smart Shopping vs manual Shopping, we discuss best practices when it comes to monitoring and fine tuning your campaigns, the steps most people ignore when it comes to making your Ads stand out and how this can transform your performance.  Want to up your PPC game with Google Shopping? Then this is the episode for you.

Shopping isn't the same as it used to be. 21.55% of the ENTIRE world's population shops online, which means that Google Shopping ads can be a huge asset to retail companies. Join us as we dive into the Google Shopping Ads World.

It’s not uncommon to spend $1 and get $10 back when using Google Shopping Ads… but in order for them to make you money, they must be seen by potential buyers. In today’s episode of the eCommerce Lifestyle Podcast, Anton shares how to troubleshoot an issue of not getting any impressions on your Google Shopping Ads.

On this episode of the show, I'm joined by my good friend Kirk Williams, aka PPCKirk - widely renowned PPC Expert, Conference Speaker, and more recently - book author! We talk all about his journey into the industry, successes and failures, useful marketing tips, and he gives us the lowdown on his recently published book: "Ponderings of a PPC Professional: A Collection of Philosophical, Yet Practical, Observations to Help You Win at Pay-Per-Click Marketing." Kirk also provides his thoughts on which area of Google Ads he would gladly give up, in order to get full search term visibility back - this is definitely an episode you do not want to miss! Kirk is the owner of ZATO, his micro-agency focused solely on Paid Search Advertising, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 5 years, and is known for his Ecommerce PPC articles across various industry publications. Pre-COVID, he was an international conference speaker presenting on all things Paid Search (especially Shopping Ads) around the world but now sticks to podcasts and online conferences to share his latest tips on Google Shopping Ads. Kirk currently resides in Billings, MT with his wife, 5 children (+1 on the way), Trek bikes, Taylor guitar, books, and little sleep. As always, please tell a friend to tell a friend, like, rate, and subscribe to the podcast! Kirk's Twitter: https://twitter.com/PPCKirk ZATO Marketing: https://zatomarketing.com/ More about the book: https://zatomarketing.com/ppc-marketing-book/ Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/

Whether you are in in-house, or at an agency, chances are you've noticed that Shopping Ads are pretty significant for any ecommerce account.  The problem is, most people don't go beyond Google's automation in feed creation and ongoing management. This session will give you crucial tips in starting a Shopping campaign from scratch, getting the feed uploaded, and basic management tips.

Whether you work for a brand, manage PPC at an agency, or are a marketing director or VP, chances are you've noticed how important Shopping Ads are for any Ecommerce account (and what's with all that Smart Shopping talk coming from Google?), yet you still don't know the ins-and-outs of your Shopping program. In this session, we'll start from the ground up as we discuss best practices for feed creation and campaign strategy to keep you up on the most important Shopping Ads changes in 2019.

Jesse and Richie go behind the scenes with Shannon Rollins the wife and business partner of Kent Rollins.  They run KentRollins.com - Cowboy Cooking. Kent is the celebrity chef who has appeared on many cooking shows - Chopped, Cutthroat Kitchen and Throwdown! with Bobby Flay. They discuss growing a YouTube channel including strategies and tools to grow to 500,000 followers. Selling from YouTube Sponsorships Facebook and Instagram Trueview for Shopping Ads on YouTube

Episode 39 of The Redirect Podcast: Google makes moves to monetize off of voice search with the release of Actions for Voice Shopping ads. While this does not impact organic search (currently) it most certainly can be a look into the future of “eyes free” shopping via Google and what big retailers could be planning. Plus, fresh off of SMX West, there is a lot of talk around optimizing for voice search in 2018; but do you really need to be approaching your SEO strategies differently? Wrapping up this episode with great action steps on combating negative reviews and Google's steps toward auto flagging certain types of negative reviews. This and much more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-39/

On episode #52, we're joined by Gil Hong, PPC Account Manager at Seer Interactive to discuss "When It Comes To Shopping Ads, How Well Do You Know Your Products?" On this episode of The PPC Show we learn about: 1) Remember the hidden costs of your product sales (shipping, promotions, returns/restocking costs). 2) Custom Labels add additional context to the feed (profit margins, best sellers, AOV add-ons). 3) Make sure your feeds are optimized for non-brand and seasonal queries (gift buying intent). --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message