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2 episodes with microsoft ads
2 episodes with microsoft ads
2 episodes with microsoft ads
If you're trying to navigate the complex world of Google Ads, this episode is a must-watch. Expert Lisa Raehsler, founder of Big Click Co and seasoned digital strategist, breaks down how to succeed in the evolving ad landscape shaped by AI in digital marketing.Lisa brings 15+ years of experience in PPC and paid media, offering clear, tactical advice for marketers, entrepreneurs, and small business owners who are struggling with rising ad costs, shifting search advertising trends, and how to leverage Performance Max campaigns. Whether you're launching your first campaign or optimizing an existing one, Lisa's insights into ad automation, budget strategy, and multi-channel reach (including connected TV ads and Microsoft Ads) give you the edge you need.She also shares how platforms like Substack can elevate your content game, and how the integration of AI is fundamentally changing ad creation, keyword strategy, and campaign optimization. If you've ever asked:How much budget do I need to get started on Google Ads?Why are my clicks going down but impressions going up?How can I future-proof my campaigns in an AI-driven world?—then this episode will give you the answers and solutions you're looking for.Lisa's knowledge is perfectly aligned with what today's digital advertisers need: strategic clarity, platform-specific advice, and a sharp read on where the ad world is headed.
Google's turning into an answer engine—so why does it feel like the internet's disappearing beneath it? In this episode of Growing Ecommerce, Mike and Chris tackle the search shake-up and what it means for everyone from advertisers to publishers:• AI Overviews (AIO) could kill clicks — We break down how Google's zero-click model is reshaping the internet and threatening entire business models.• Can Google hold its ground in the AI era? Or are leaner, AI-native rivals closing in?• What is “Vibe Marketing” and why are creative teams obsessed with it? We explore the rise of aesthetic-driven strategy in ad workflows.• Tariffs are back—and they're shifting ecommerce strategies fast. Why they might force brands to focus on profitability instead of just revenue growth.• 2025 is not just about riding the AI wave. It's about surviving the cracks forming underneath.Whether you're a marketer, brand strategist, or just trying to stay sane in the age of AI illusions and platform power plays, this episode is your no-BS guide to what's really happening.
Fedja och Jacob dyker ner i det hetaste inom e-handel och marknadsföring! De pratar om AI-drivna köp, delar konkreta tips kring Microsoft Ads och reder ut hur du kan använda Metas performance test – inte bara för marknadsföring, utan även för rekrytering och interna kampanjer. Dessutom: Shopify i ChatGPT, AI-agenter på LinkedIn och varför Googles AI-svar kan vara dåliga nyheter för din webbtrafik. Avslutningsvis en högaktuell diskussion om tullar i USA – och vad det kan innebära för svenska e-handlare.1.00 min - Fedja om Framgångspodden med Alexander Pärleros5.00 min - Linkedin-inlägget från Klarnas VD Sebastian om AI-agenter10.00 min - Spår av Shopify i ChatGPTs källkod12.00 min - Integration av Shopify i OpenAI30.00 min - Jacob berättar om growth manager utbildningen i Meta46.00 min - Performance marketing och Google ads51.00 min - Googles AI overviews försämrar clickrates för hemsidor61.00 min - Tariffer 65.00 min - Bra nyhet för e-handlare Meta Certified Media Buying Professionalhttps://www.facebook.com/business/learn/certification/exams/410-101-examHär hittar du Fedja & Jacob:https://se.linkedin.com/in/porobic https://www.linkedin.com/in/jacobwibomwesterberg/
Who's real anymore? In this episode of Growing Ecommerce, Mike and Chris break down the chaos unfolding across the digital advertising world:• Instagram is testing AI-generated user profiles — Are we entering a world of fake influencers, and what does it mean for ad targeting?• Zuckerberg pulls back on content moderation — We dive into the actual data behind Meta's shift in strategy.• Google's ads are showing up next to harmful content — A CSAM scandal rocks Google's Display Network. How many brands were impacted?• TikTok Shop expands to Europe — Could this reshape the e-commerce landscape or is it just another platform grab?Whether you're a marketer, brand strategist, or just trying to stay sane in the age of AI illusions and platform power plays, this episode is your no-BS guide to what's really happening.
Hi everyone! Welcome to the Unmiss Podcast! Today's guest is Lisa Raehsler, a digital advertising strategist specializing in making Google Ads and Microsoft Ads campaigns AI-ready. Lisa has been at the forefront of leveraging automation tools to drive exceptional results, helping businesses navigate the ever-changing landscape of PPC advertising. Before we dive in, here's something…
Hľadáte nové možnosti propagácie, ktoré nosia reálne výsledky? Práve ste ich možno našli. Samozrejme Microsoft ads nie sú vhodné pre každý segment. Ale počet používateľov Bingu každoročne stúpa a potenciál je tam teda veľký. Ako sa za posledný rok zmenila platforma Microsoft Ads, čo okrem reklamy vo vyhľadávaní sa tam dá nájsť a prečo momentálne viete získať kampane na nejaký čas zadarmo nám povedal Darko Ďurica, Business Development Manager Winston Broshttps://www.ecommercebridge.sk/Microsoft-ads-zadarmo?00:00 Úvod02:26 Ako sa za posledný rok zmenila platforma Microsoft Ads? 04:08 Aký to má výtlak v Čechách a na Slovensku a celkovo v Európe? 08:07 Čo okrem reklamy vo vyhľadávaní sa tam dá nájsť? 11:14 Aká je spolupráca Winston Bros s Microsoftom a čo vám vie priniesť? 18:20 Je nejaký veľký rozdiel v Google a Microsoft kampaniach? 27:03 Ako je na tom bidding a čo to má spoločné s produktami? 33:56 To všetko sa dá riešiť v rámci Microsoft Ads? 35:10 ZáverEcommerce Bridge SK: https://www.ecommercebridge.sk/Ecommerce Bridge CZ: https://www.ecommercebridge.cz/Sledujte nás na sociálnych sieťach ⬇️LinkedIn:SK https://www.linkedin.com/company/ecommerce-bridge-slovensko/CZ https://www.linkedin.com/company/ecommerce-bridge-cesko/Facebook:SK https://www.facebook.com/ecommercebridgeslovenskoCZ https://www.facebook.com/EcommerceBridgeCeskoTwitter:SK https://twitter.com/ecommbridgeskCZ https://twitter.com/ecommbridgecz
In der heutigen digitalen Welt ist es wichtiger denn je, vielfältige Kanäle zu nutzen, um seine Zielgruppe effektiv zu erreichen. In diesem Vortrag stellen wir Microsoft Ads als zusätzlichen Kanal vor und beleuchten, wie mit dieser Plattform Deine SEA Strategie optimiert und Dein Kampagnenerfolg deutlich gesteigert werden kann. Um Deine Zielgruppe gezielt zu erreichen und den maximalen Erfolg aus Deinen SEA-Kampagnen herauszuholen, solltest Du Deine Strategie erweitern. In diesem spannenden Webinar zeigen wir Dir, wie Microsoft Ads Dein SEA-Setup ergänzen kann. Du erfährst, warum dieser Kanal oft unterschätzt wird und wie er Dir dabei hilft, Wettbewerbsvorteile zu sichern. Microsoft Ads bietet Dir nicht nur eine attraktive Alternative, sondern auch einzigartige Möglichkeiten, die Google Ads in dieser Form nicht hat. Das wirst Du nach dem Webinar gelernt haben: ⇒ Vorteile der Nutzung von Microsoft Ads ⇒ Welche Möglichkeiten Microsoft Ads bietet, die Google Dir nicht gibt Dieses Webinar richtet sich an Marketing-Professionals, SEA-Manager und Unternehmer, die ihre Strategien diversifizieren und die Potenziale von Microsoft Ads voll ausschöpfen möchten. Dieses Webinar ist für alle, die im Online-Marketing nicht nur mitspielen, sondern vorne mit dabei sein wollen. Marketing-Professionals, SEA-Manager und Unternehmer. Egal, ob Du SEA-Profi bist, Dein Business selbst vermarktest oder einfach nach einem neuen Ansatz suchst – hier lernst Du, wie Du Deine Strategie diversifizierst, Microsoft Ads clever in Dein Marketing integrierst und ihr Potenzial ausschöpfst.
#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are your predictions for paid search advertising (Google and Microsoft Ads)? Q2 What are your predictions for paid social advertising (Meta, LinkedIn, Twitter/X, TikTok, Pinterest, Snapchat, etc.)? Q3 Are there any platforms that you think will gain ground in PPC in 2025 that we are not really talking about much in 2024? Q4 What are your predictions for the PPC industry?
#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What was your overall impression of the BFCM period this year? Q2 What is your strategy for the rest of the holiday shopping season 2024? Q3 Have you seen any trends in advertising or sales this year that have you excited or worried? If so, what and why? Q4 What is on your holiday wish list for Google Ads or Microsoft Ads? Q5 What is on your holiday wish list for PPC clients or stakeholders? What do you wish they knew, did or stopped doing, etc.? Q6 What is on your holiday wish list for the PPC industry? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
Microsoft Ads mit neuen Updates, Neue Werbeplatzierung bei Meta, TikTok Partnerschaft mit NFL, Google Video Ad Kampagnen werden bei Demand Gen integriert und neues Layout für Side Link in Meta Ads
Google “Improves” AI Overviews This week on Marketing O'Clock, Google is conducting an AI Over(re)view of their controversial new SERP features. Meta's new test tries to prevent you from IGnoring ads in the feed. Plus, is this a stream come true? Advertisers can now access Netflix inventory in Microsoft Ads. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00
Y'know what's super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)? ----- Google… someday, we'd really appreciate it if you stopped being so presumptuous. Listen up, business owners—Google's auto-enrollment scheme in branded queries for LSAs might be leading you to spend money unnecessarily, but it's all a little too murky to know what's really happening. The good news is: you can opt out if you want to. The bad news is: the current data is so fuzzy that it's pretty darn tough to tell whether opting out is the right move. Gyi and Conrad pick apart their findings thus far and offer insights into how to navigate these shifts in your LSAs. The Link is dead; long live the Link? A recent article headline caught our attention: Google Confirms Links Are Not That Important. Is this really true, though? Nah. Links may have decreased in significance in some ways, but they still absolutely have a place in the SEO kingdom, and Gyi and Conrad explain why. The News: Google just shared their Q1 earning call, and nearmedia.co has all the deets. Whaaaaa..?! Google Confirms Links Are Not That Important Google's March 2024 Core Update Finished April 19th — Hopefully any turbulence you experienced has died down by now. Next, Google tests scan-to-call QR codes and extra images on sponsored ads. If you see one within the legal sphere, send it to us! For all 2 of you who needed to know, you can no longer manually update ads on Bing as of April 30th: Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April Old news? The Federal Trade Commission Announces Proposed Rule Banning Fake Reviews and Testimonials. Somebody's gonna get in big trouble, y'all; we're looking at you Banana Slicer. Gyi and Conrad will both be participating in the Law Firm Growth Summit from May 21-23. And, LocalU Detroit is coming up on June 24th! Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Brand Conquesting: Dirty and Underhanded? || How would you spend $5000? - LHLM Episode Join us live for LHLM Office Hours on LinkedIn or Youtube, May 17th. Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
Y'know what's super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)? ----- Google… someday, we'd really appreciate it if you stopped being so presumptuous. Listen up, business owners—Google's auto-enrollment scheme in branded queries for LSAs might be leading you to spend money unnecessarily, but it's all a little too murky to know what's really happening. The good news is: you can opt out if you want to. The bad news is: the current data is so fuzzy that it's pretty darn tough to tell whether opting out is the right move. Gyi and Conrad pick apart their findings thus far and offer insights into how to navigate these shifts in your LSAs. The Link is dead; long live the Link? A recent article headline caught our attention: Google Confirms Links Are Not That Important. Is this really true, though? Nah. Links may have decreased in significance in some ways, but they still absolutely have a place in the SEO kingdom, and Gyi and Conrad explain why. The News: Google just shared their Q1 earning call, and nearmedia.co has all the deets. Whaaaaa..?! Google Confirms Links Are Not That Important Google's March 2024 Core Update Finished April 19th — Hopefully any turbulence you experienced has died down by now. Next, Google tests scan-to-call QR codes and extra images on sponsored ads. If you see one within the legal sphere, send it to us! For all 2 of you who needed to know, you can no longer manually update ads on Bing as of April 30th: Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April Old news? The Federal Trade Commission Announces Proposed Rule Banning Fake Reviews and Testimonials. Somebody's gonna get in big trouble, y'all; we're looking at you Banana Slicer. Gyi and Conrad will both be participating in the Law Firm Growth Summit from May 21-23. And, LocalU Detroit is coming up on June 24th! Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Brand Conquesting: Dirty and Underhanded? || How would you spend $5000? - LHLM Episode Join us live for LHLM Office Hours on LinkedIn, May 17th. Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
Jon and Ryan provide valuable insights into the world of Microsoft Ads. The discussion kicks off with an exploration of recent developments at Microsoft, including the company's rebranding of Bing Ads as Microsoft Ads and its strategic investments in AI. They also delve into the potential and opportunities for advertising on Bing, shedding light on the unique advantages of the platform, such as lower competition and potential arbitrage opportunities.Listen to the full episode if you want to learn:Why companies should consider leveraging Microsoft AdsWhat are some key differences between Microsoft Ads and GoogleWhat strategies to use when running campaigns in Microsoft Ads How Microsoft Ads differentiates itself from other platforms Which other platforms to consider outside of Google and Microsoft AdsIf you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.
Neste episódio 178 temos o Google Bard que agora é Gemini, conversões na Microsoft Ads e os cookies afinal ficam… – e178s01 Episódio de: Download do podcast Grupo de Whatsapp: https://w.marketingporidiotas.pt [RAPIDINHAS, NOTÍCIAS DA SEMANA QUE ACHAMOS RELEVANTES] A Microsoft Ads expandiu a potencialidade do seu pixel com as enhanced conversions […] O conteúdo O Google Bard agora é Gemini, conversões na Microsoft Ads e os cookies afinal ficam… – e178s01 aparece primeiro em Podcast Marketing por Idiotas.
Enhanced Conversions in Microsoft Advertising This week on Marketing O'Clock, some updates are coming to Microsoft Ads that will enhance the experience. Then, Google unveils a reBard of its AI chatbot. Plus, who took the cookie from the cookie jar? The UK's Competition and Markets Authority, that's who. Google ‘cannot proceed with third-party cookie deprecation' in the UK until they address privacy concerns. Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00
Level Up Your Team with AI! Want your employees to close deals like champions, craft marketing magic, and handle objections like pros? Introducing the secret weapon of smart businesses powered by custom GPT's. Clone your top performers: Capture their expertise and insights in an AI assistant.
Last-Minute Holiday Marketing Ideas to CRUSH Your Sales This Year!
No episódio 172 falamos do Google SGE, Consentimento para Google Ads, Twitch Episódio de: Download do podcast [RAPIDINHAS, NOTÍCIAS DA SEMANA QUE ACHAMOS RELEVANTES] A TikTok lançou novas ferramentas de medição de desempenho de anúncios A Microsoft Ads revelou mudanças importantes na gestão de anúncios de hotéis e propriedades O Google está a permitir que […] O conteúdo Google SGE, Consentimento para Google Ads, Twitch e muito mais – e172s01 aparece primeiro em Podcast Marketing por Idiotas.
New Story oVERGEneralizes Google (and SEOs) Impact on the Web This week on Marketing O'Clock, A new article on SEO has us on the Verge of our sanity Then, We *check out* the changes coming to Microsoft Advertising's hotel ads. Plus, TikTok adds some new Partner Tools, for Good Measure. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00
Michelle Kop is a marketing consultant and award-winning pay-per-click marketing strategist. She has over 8 years of professional paid advertising experience in Google and Microsoft Ads, with a specialization in lead generation for B2B and B2C companies. After working in corporate marketing with Fortune Global 500 Brands like Toyota and BP, Michelle founded Level 28 Media, a lead generation micro-agency for small to medium businesses. In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel. And be sure to subscribe to support the podcast! For general information about the podcast, send an email to info@beinhakerlaw.com or visit https://mitchbeinhaker.com/podcast. To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music, Spotify and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media. The Accidental Entrepreneur is brought to you with the help of our sponsor, AWeber - the world's leading small business email marketing and automation service provider. Since 1998, AWeber has helped more than 1 million small businesses, entrepreneurs through its suite of web-based email marketing, automation tools and education. AWeber – the best option when it comes to marketing your business. Visit http://bit.ly/3HK3DVB for more information and to sign up for a trial account. We are also brought to you by TAB. Since 1989, The Alternative Board (or TAB) has been one of the leading peer advisory and business coaching organizations for independent business owners and CEOs across the world. By facilitating peer advisory boards, private 1-on-1 coaching and strategic planning services, TAB helps business owners improve their businesses in ways that change their lives. https://www.thealternativeboard.com/jersey-shore-north Also brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/ Opening music written and performed by Howie Moscovitch and Made to Order Music. For more information about Howie and his music services, visit https://howiemoscovitch.com/made-to-order-music/ Connect with our affiliate sponsor (https://gsmcasestudy.com/gsm-program?am_id=mitchell305) GSM Growth Agency - your reliable partner in overcoming these business challenges! Feel the impact of collaborating with a team dedicated not only to short-term goals but also to building long-term partnerships and achieving sustained success. Embark on an exciting journey to redefine the possibilities of e-commerce, and let's create a legacy of unparalleled excellence! Take decisive action now! Follow their link to receive a complimentary audit of your Shopify store conducted by a GSM expert. Propel your e-commerce game to new heights with GSM Growth Agency! Also, support the show and get your own podcast merch! (https://mitchbeinhaker.com/podcast) Be sure to scroll down the page. The Accidental Entrepreneur is a trademark of Mitchell C. Beinhaker. Copyright 2018-2023. All rights reserved.
In this episode, Michelle Kop, founder of Level28 Media, discusses strategies for successfully scaling pay per click (PPC) advertising. She explains the differences between SEO and PPC, shares tips for creating effective ad copy, and emphasizes the importance of operational readiness to maximize the ROI of PPC campaigns.Michelle Kop is a marketing consultant and award winning pay-per-click marketing strategist. She has over 8 years of professional paid advertising experience in Google and Microsoft Ads, with a specialization in lead generation for B2B and B2C companies. After working in corporate marketing with Fortune Global 500 Brands like Toyota and BP, Michelle founded Level 28 Media, a lead generation agency for small to medium businesses.Michelle gives listeners actionable tips on: [0:00] Intro [1:40] Difference between SEO and PPC [4:05] How PPC differs from other marketing [9:35] Dow do you figure out a budget for PPC [13:20] What are local service ads, how they work, and how she's seen success [17:40] Misconceptions around pay per click [21:20] Tips if you're looking to implement PPC [25:20] Michelle's book review [28:20] One big tip from this episode Resources mentioned in this episode:Atomic Habits by James ClearConnect with Michelle here: https://www.linkedin.com/in/michellekop/ https://level28media.com/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
In this episode, Michelle Kop, founder of Level28 Media, discusses strategies for successfully scaling pay per click (PPC) advertising. She explains the differences between SEO and PPC, shares tips for creating effective ad copy, and emphasizes the importance of operational readiness to maximize the ROI of PPC campaigns. Michelle Kop is a marketing consultant and award winning pay-per-click marketing strategist. She has over 8 years of professional paid advertising experience in Google and Microsoft Ads, with a specialization in lead generation for B2B and B2C companies. After working in corporate marketing with Fortune Global 500 Brands like Toyota and BP, Michelle founded Level 28 Media, a lead generation agency for small to medium businesses. Michelle gives listeners actionable tips on: [0:00] Intro [1:40] Difference between SEO and PPC [4:05] How PPC differs from other marketing [9:35] Dow do you figure out a budget for PPC [13:20] What are local service ads, how they work, and how she's seen success [17:40] Misconceptions around pay per click [21:20] Tips if you're looking to implement PPC [25:20] Michelle's book review [28:20] One big tip from this episode Resources mentioned in this episode: Atomic Habits by James Clear Connect with Michelle here: https://www.linkedin.com/in/michellekop/ https://level28media.com/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
In this episode, Michelle Kop, founder of Level28 Media, discusses strategies for successfully scaling pay per click (PPC) advertising. She explains the differences between SEO and PPC, shares tips for creating effective ad copy, and emphasizes the importance of operational readiness to maximize the ROI of PPC campaigns. Michelle Kop is a marketing consultant and award winning pay-per-click marketing strategist. She has over 8 years of professional paid advertising experience in Google and Microsoft Ads, with a specialization in lead generation for B2B and B2C companies. After working in corporate marketing with Fortune Global 500 Brands like Toyota and BP, Michelle founded Level 28 Media, a lead generation agency for small to medium businesses. Michelle gives listeners actionable tips on: [0:00] Intro [1:40] Difference between SEO and PPC [4:05] How PPC differs from other marketing [9:35] Dow do you figure out a budget for PPC [13:20] What are local service ads, how they work, and how she's seen success [17:40] Misconceptions around pay per click [21:20] Tips if you're looking to implement PPC [25:20] Michelle's book review [28:20] One big tip from this episode Resources mentioned in this episode: Atomic Habits by James Clear Connect with Michelle here: https://www.linkedin.com/in/michellekop/ https://level28media.com/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & Google Ads Lead Generation Expert of Level 28 Media, Michelle Kop. Michelle began by explaining the difference between SEO and PPC advertising. While SEO focuses on ranking a website organically on Google, PPC advertising helps clients appear at the top of organic listings through paid advertising. This strategy allows potential customers to find and contact the business, increasing sales easily. However, it's important to note that PPC advertising can be expensive and competitive, especially in the B2B industry. Michelle emphasized viewing PPC advertising as an investment rather than expecting immediate results. She explained that having a sufficient budget is crucial for success in PPC advertising, as it allows for testing and optimization. One of the critical advantages of PPC advertising over organic tactics like SEO is that it provides faster results. Michelle also highlighted the increasing automation in platforms like Google and Facebook. While automation can be beneficial, she emphasized needing a strategic advisor who understands the platforms and the target audience. Michelle shared valuable insights on running successful PPC campaigns. She emphasized the importance of understanding the target persona and conducting thorough keyword research to reach the desired audience effectively. She advised against agencies that offer guarantees, as PPC results cannot be guaranteed. Another red flag is when an agency provides a flat price without researching the client's business upfront. Key Points from the Episode: Explanation of how paid advertising helps businesses appear at the top of organic listings on Google Discussion on the importance of viewing paid advertising as an investment and having a sufficient budget for testing and optimization Mention of trends in the pay-per-click world, including increasing automation and the integration of artificial intelligence Emphasis on the importance of relevancy in paid search ads and providing users with the information they are looking for Insights on running successful PPC campaigns, including understanding the target persona and conducting thorough keyword research Mention of the platforms Michelle works with, including Google Search, YouTube, and Microsoft Ads (Bing) Explanation of Michelle's agency and their focus on strategy, optimization, account builds, landing page development, and lead generation marketing campaigns About Michelle Kop: Michelle Kop is an accomplished marketing consultant renowned for her pay-per-click (PPC) strategies expertise. With an impressive eight-year background, she excels in Google and Microsoft Ads, focusing on B2B and B2C lead generation. Michelle's
Ready to boost your ads like never before?
Michelle Kop is a marketing consultant and award-winning pay-per-click marketing strategist. She has over 8 years of professional paid advertising experience in Google and Microsoft Ads, with a specialization in lead generation for B2B and B2C companies. After working in corporate marketing with Fortune Global 500 Brands like Toyota and BP, Michelle founded Level 28 Media, a lead generation micro-agency for small to medium businesses. In this episode Michelle shares her insights on how advertising can amplify a business's potential, regardless of whether it's the right or wrong thing. She dives into the challenges of working with both large corporations and small businesses, highlighting the contrasting dynamics and opportunities they present. Michelle also provides valuable advice on the importance of tracking and optimizing lead generation, as well as the decision-making process in choosing between SEO and pay-per-click advertising. Episode Breakdown: 00:00 - Navigating the Agency Landscape: Enlightened vs. Unenlightened Owners Discover the intriguing divide between two types of agency owners - the enlightened and the unenlightened. Join us as pay-per-click specialist Michelle Kop sheds light on this fascinating dynamic. Uncover the secrets to success in the agency realm. 05:22 - Unveiling the True Power: Beyond Advertising, into Business Optimization Uncover a revelation that could transform your business outlook. Dive into the realization that advertising alone won't mend your business woes. Learn why the key lies in meticulous optimization strategies. It's time to shift your focus for remarkable growth. 08:19 - Decoding the Metrics Maze: From Page Views to Lead Generation Metrics can be tricky. Explore the pitfalls of tracking mere page views instead of leads. Navigate through the maze of misplaced code, overestimated close rates, and the unpredictable nature of internet traffic. Gain insights into cracking the code of accurate measurement. 10:40 - Uniting for Success: Joint Accountability in Pay-Per-Click Advertising Unlock the collaborative world of pay-per-click advertising. Delve into the concept of joint accountability and the challenges that come with it. Discover why relinquishing complete control might just be the key to soaring success in the ever-evolving digital landscape. 13:54 - Beyond Clicks: The Harsh Truth About Tracking PPC Campaigns Buckle up for a reality check. Tracking your PPC campaigns doesn't automatically translate to a flood of new business. Learn the nuanced factors that can make or break your campaigns. It's time to reshape your strategies for genuine results. 18:47 - David vs. Goliath: Why Small Businesses Triumph In a world where giants reign, explore the unexpected power of small businesses. Gain insights into the surprising advantages they hold over large organizations. But beware, adaptation is the secret sauce to staying ahead in this ever-changing game. 23:12 - Google's Evolution and Your Budget: Navigating the Complexities Journey through Google's evolution and its impact on businesses like yours. Unearth the challenges and triumphs of integrating various elements. Delve into the intriguing dynamics between budgets and Google's powerful platforms. Plus, discover how AI is reshaping the landscape. 25:50 - The Pay-Per-Click Enigma: A Marketer's Unyielding Pursuit of Results Step into the shoes of a pay-per-click marketer. Unravel the mysteries behind their unwavering pursuit of results. Peek into their strategies, challenges, and triumphs. It's a journey that will reshape your perception of digital marketing. 28:59 - Local vs. National: The Pay-Per-Click Dilemma Demystified Confused about local versus national pay-per-click strategies? Dive into the heart of this dilemma and gain clarity like never before. Unlock the tactics that work for each and decipher the fine balance between the two. Your PPC strategy is about to level up. Links Mentioned: level28media.com
Episode 164 contains the notable Digital Marketing News and Updates from the week of June 5 - 9, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show.1. Google's Structured Data Validator vs Schema.org -During June 2023, Google SEO Office Hours, Google's Martin Splitt answered a question about structured data validation and how Google's validator can show different results than the Schema.org validator.Both Google and Schema.org offer tools for validating if structured data is correct. Google's tool validates structured data and it also offers feedback on whether the tested structured data qualifies for rich results in the search engine results pages. Rich results are enhanced search listings that makes the listing stand out on the search results. The Schema.org Schema Markup Validator checks if the structured data is valid according to the official standards.Per Splitt, “Schema.org is an open and vendor-independent entity that defines the data types and attributes for structured data. Google, as a vendor however, might have specific requirements for some attributes and types in order to use the structured data in product features, such as our rich results in Google Search. So while just leaving out some attributes or using some type of values for an attribute is fine with Schema.org, vendors such as Google and others might have more specific requirements in order to use the structured data you provide to actually enhance features and products.”In conclusion, Google's validator has a purpose that is different from just checking if the structured data is valid. It's checking to see if the structured data that Google requires (for potentially showing a webpage in enhanced search results) is valid. The Schema.org validator is just checking for standards and has nothing to do with how Google uses structured data.You can watch the June SEO office hour here.2. Google's Latest Search Console Update Makes it Easier to Fix Video Indexing Issues - Google has released an update to its Search Console, aimed at refining video indexing reports. This enhancement promises to offer you more precise problem descriptions and actionable solutions to help boost the visibility of your videos in Google Search.Previously, users encountered a generic "Google could not identify the prominent video on the page" error. Now, Google has decided to provide more specific details to overcome this problem. Here's what you need to know: Video outside the viewport: If your video isn't fully visible when the page loads, you'll need to reposition it. Make sure the entire video lies within the renderable area of the webpage. Video too small: If your video is smaller than desired, you should increase its size. The height should exceed 140px, and the width should be greater than 140px and constitute at least one-third of the page's width. Video too tall: If your video is taller than 1080px, it's time to resize it. Decrease the height to less than 1080px to comply with Google's new guidelines. While you might still see some old error messages for the next three months, Google plans to phase these out, replacing them with these new, more detailed notifications.By adhering to these updates, you can maximize your video's prominence on Google Search and enhance user engagement. Happy optimizing!3. Navigating the World of Domains: A Google Insider's Advice - Let's delve into the world of domain names and how they can impact your business's digital reach, guided by insights from Google Search Advocate, John Mueller.Mueller recently clarified the differences between generic top-level domains (gTLDs) and country code top-level domains (ccTLDs), following Google's decision to reclassify .ai domains as gTLDs, breaking away from their previous association with Anguilla.In essence, gTLDs (such as .com, .store, .net) are not tied to a specific geographical location, unlike ccTLDs (like .nl for the Netherlands, .fr for France, .de for Germany) that are country-specific. Mueller pointed out that if your business is primarily targeting customers within a certain country, a ccTLD might be the way to go. On the other hand, if you're aiming for a global customer base, a gTLD could be the better option.Importantly, Mueller also highlighted the need to consider user perception. He posed a question to consider: will users click on a link they believe is meant for another country's audience?Furthermore, Mueller also cautioned against using TLDs that may appear spammy, as it can harm your site's credibility.His advice underscores the importance of strategic decision-making when registering your domain, reminding us that the choice of a domain name is not just a technical one, but a business decision that can have a significant impact on your online presence.4. Google's Verdict on the Impact of Security Headers on Search Rankings - In your quest for a secure website, you may have come across HTTP headers - bits of data that offer valuable metadata about a webpage to browsers or web crawlers. The most well-known among these are response headers, like the infamous 404 Error or the 301 redirect.A subset of these headers, known as security headers, play a critical role in fortifying your site against malicious attacks. For instance, the HSTS (HTTP Strict Transport Security) header mandates that a webpage be accessed only via HTTPS, not HTTP, and ensures the browser remembers this preference for the future.While a 301 redirect can guide browsers from HTTP to HTTPS, it leaves your site exposed to potential 'man-in-the-middle' attacks. An HSTS header, on the other hand, ensures your browser requests the HTTPS version directly, effectively bolstering site security.A question was recently posed to Google's John Mueller about whether integrating security headers, like HSTS, could influence website ranking. Mueller's response was clear: the HSTS header does not impact Google Search. This header's purpose is to guide users to the HTTPS version of a site. As for deciding which version of a page to crawl and index, Google uses a process known as canonicalization, which doesn't rely on headers like HSTS.So, while security headers might not boost your site's search ranking, their importance in maintaining a secure browsing experience for your users cannot be overstated. Remember, a secure website is a trusted website, and trust forms the foundation of any successful online presence.5. Debunking 'Index Bloat': Google's Take on Effective Web Page Indexing - In a recent episode of Google's 'Search Off The Record' podcast, the Search Relations team at Google tackled the topic of web page indexing, putting a spotlight on the much-discussed theory within the SEO community: "Index Bloat."This theory, often cause for concern, refers to a situation where search engines index pages that aren't beneficial for search results. It includes pages like filtered product pages, printer-friendly versions, internal search results, and more. Advocates of the index bloat theory argue that such pages can confuse search engines and negatively impact search rankings. They link this issue to the concept of a crawl budget, which is the number of URLs a search bot will crawl during each visit. The theory proposes that index bloat can lead to an inefficient use of this crawl budget, with search bots wasting time and resources gathering unneeded data.However, Google's John Mueller challenged this theory, stating there is no known concept of index bloat at Google. According to Mueller, Google doesn't set an arbitrary limit on the number of indexed pages per site. His advice to webmasters is not to worry about excluding pages from Google's index, but instead, focus on creating and publishing useful content.While some supporters of the index bloat theory have pointed to issues like accidental page duplication, incorrect robots.txt files, and poor or thin content as causes, Google asserts that these are not signs of a non-existent "index bloat," but simply general SEO practices that require attention.Some have suggested using tools like Google Search Console to detect index bloat by comparing the actual number of indexed pages to what's expected. Google's stance implies this comparison isn't indicating a problem, but is instead part of routine website management and monitoring.Google's official stance dismisses the idea of index bloat. Instead, the emphasis should be on ensuring the pages submitted for indexing are valuable and relevant, thereby enhancing the overall user experience.6. Controlling Googlebot: Decoding Google's Search Relations Podcast Insights - In the latest episode of the 'Search Off The Record' podcast, Google's Search Relations team, John Mueller and Gary Illyes, delved into two key topics: blocking Googlebot from crawling certain parts of a webpage and preventing Googlebot from accessing a website completely.When asked how to stop Googlebot from crawling specific sections of a webpage, such as the "also bought" areas on product pages, Mueller emphasized that there's no direct method to achieve this. "It's impossible to block crawling of a specific section on an HTML page," he clarified.However, Mueller did propose two strategies, albeit not perfect ones, to navigate this issue. One involves utilizing the data-nosnippet HTML attribute to stop text from being displayed in a search snippet. The other strategy involves using an iframe or JavaScript with the source blocked by robots.txt. But be wary, as Mueller cautioned against this approach, stating it could lead to crawling and indexing issues that are difficult to diagnose and solve.Mueller also reassured listeners that if the same content appears across multiple pages, it's not a cause for concern. "There's no need to block Googlebot from seeing that kind of duplication," he added.Addressing the question of how to prevent Googlebot from accessing an entire site, Illyes provided a straightforward solution. Simply add a disallow rule for the Googlebot user agent in your robots.txt file, and Googlebot will respect this and avoid your site. For those wanting to completely block network access, Illyes suggested creating firewall rules that deny Google's IP ranges.To sum up, while it's impossible to stop Googlebot from accessing specific HTML page sections, methods like the data-nosnippet attribute can offer some control. To block Googlebot from your site altogether, a simple disallow rule in your robots.txt file should suffice, though you can take further steps like setting up specific firewall rules for a more stringent blockade.7. Sweeping Changes to Google Ads Trademark Policy: What You Need to Know - Google Ads is making significant changes to its Trademark Policy that could impact how your advertisements are run. Starting July 24, Google will only entertain trademark complaints that are filed against specific advertisers and their ads. This is a shift away from the current policy, where complaints can lead to industry-wide restrictions on using trademarked content.This change is a response to feedback from advertisers who found the previous system frustrating due to over-flagging and broad blocks. The new policy aims to streamline resolutions, making them quicker and more straightforward. In addition, it will provide greater clarity and transparency for advertisers, a much-needed improvement many have been advocating for.As explained by a Google spokesperson, "We are updating our Trademark Policy to focus solely on complaints against specific advertisers in order to simplify and speed up resolution times, as opposed to industry-wide blocks that were prone to over-flagging. We believe this update best protects our partners with legitimate complaints while still giving consumers the ability to discover information about new products or services.”Do note that any trademark restrictions implemented before July 24 under the current policy will continue to apply. However, Google plans to phase out these limitations for most advertisers gradually over the next 12-18 months.You can learn more about these changes by visiting the Google Ads Trademarks policy page here.8. Double Menus, Double Fun: SEO Unaffected by Multiple Navigations - In a recent SEO office hours video, Google's Gary Illyes made it clear that the presence of multiple navigation menus on your website doesn't affect your SEO performance - be it positively or negatively.The question arose during the video discussion, asking whether having two navigation menus - a main one featuring important site categories and a secondary one focusing on brand-related extensions - could potentially harm SEO performance.Illyes' response was reassuring. He stated that it's highly unlikely that multiple navigation menus would have any impact on your website's SEO. In other words, whether you have one, two, or even more navigation menus on your page, Google's algorithms are sophisticated enough to recognize these elements and process them accordingly.So, rest easy and design your website to best serve your audience. Remember, whether your navigation is on the top, left, or bottom of your page, Google's got it figured out!9. Google's Eye on XML Sitemap Changes: Resource Efficiency in Action - Google's own Gary Illyes recently reaffirmed that the tech giant is diligent about scanning XML sitemaps for updates before launching the reprocessing protocol. This practice is rooted in the desire to conserve valuable computational resources by avoiding unnecessary reprocessing of unchanged files.When asked whether Google compares current and previous versions of XML sitemaps, Illyes's response was a resounding yes. He explained that Google refrains from reprocessing sitemaps that have remained the same since their last crawl - a measure designed to prevent wastage of computing resources.However, any modifications in your sitemap, whether in the URL element or 'last mod', will trigger a new round of parsing and generally initiate reprocessing. Illyes pointed out that this doesn't automatically guarantee that the altered URLs will be crawled, as they must still pass through the usual quality evaluations like any other URL.Importantly, if a URL is deleted from the sitemap because it no longer exists, it doesn't imply that it will instantly be removed from the index or prioritized for crawling to expedite its deletion. Keep this in mind when making changes to your sitemap.10. Boost Your Search Rankings: Google's Advice on Consolidating Pages - In a recent SEO office hours video, Google's Gary Illyes brought up a valuable point about web page consolidation. He discussed 'host groups', a term used when Google displays two results from the same domain in search results, with one listed below the other.Illyes suggested that when your website forms a host group, it indicates that you have multiple pages capable of ranking well for a particular query. In such cases, he recommended considering the consolidation of these pages, if feasible.This advice aligns with Google's host groups documentation, which recommends setting one of these pages as the 'canonical' if you'd prefer users to land on that page over the other.The concept of a host group comes into play when two or more consecutive text results from the same site rank for the same query and hence, get grouped together.The rationale behind Google's recommendation for consolidation could be understood as an attempt to prevent your pages from competing against each other. When two pages vie for the same ranking, consolidating them could potentially boost the ranking of the remaining page.From an SEO perspective, having two listings could increase your click-through rate. However, the idea of consolidation is to create a more streamlined user experience and possibly enhance your page's ranking.Keep in mind that this is an approach to consider and may not suit every situation. Always consider your unique context and audience needs when making SEO decisions.11. Unlocking Video Thumbnails in Google Search: Key Insights Revealed - Recent changes to Google's approach to video thumbnails in search results have prompted many queries. These alterations ensure that video thumbnails are displayed only when the video constitutes the main content on a webpage.This doesn't imply that the video must be the first element on your page. Instead, as Google's Gary Illyes explains, the video should be immediately noticeable — it should be "in their face right away." This user-centric approach enhances the user experience, eliminating the need for them to hunt for the video on the page.Illyes encourages web developers and SEO experts to consider the user's perspective. When visitors land on your page, they should not have to actively search for the video. It should be prominently displayed, akin to the approach of popular video platforms like Vimeo and YouTube.Remember, the aim of these changes is to reduce confusion and streamline the user experience by ensuring that videos are easy to find and view. Take inspiration from major video sites to better understand what Google's algorithms are seeking.12. Enhanced Conversion Tracking with Microsoft Advertising's New Cross-Device Attribution Model - Microsoft Advertising is set to enhance its tracking capabilities with the introduction of a Cross-Device attribution model. Revealed in Microsoft's latest product update roundup in June, this model promises to provide more accurate insights into customer conversion journeys across multiple devices and sessions.With this new feature, if a customer clicks an ad on their laptop and later completes a purchase on their phone, Microsoft Advertising will attribute the conversion to the original ad click on the laptop. This development will ensure that your marketing efforts are accurately credited, regardless of the device where the conversion ultimately occurs.As a result of this new tracking model, marketers may notice a slight uptick in the number of conversions reported in their performance metrics. If you observe an increase in conversions, the new Cross-Device attribution model could be the driving factor. Keep an eye on your reports to understand the full impact of this latest update on your performance data.13. New Verification Mandates for Microsoft Ads: Everything You Need to Know - Starting August 1st, Microsoft Advertising will be implementing a new policy to enhance transparency and security. Only ads from verified advertisers will be displayed on the platform. If you haven't yet met the Microsoft Ads verification requirements, it's crucial to complete them before August 1st to ensure your ads continue to run smoothly.The Microsoft Ads Advertiser Identity Verification program, which was launched in June 2022, is rolling out the following important dates: As of July 1st, all new advertisers must be verified before their ads can go live. If you haven't received an email from Microsoft about account verification by July 15th, you should reach out to Microsoft support. Starting August 1st, Microsoft Advertising will exclusively display ads from verified advertisers. Once verified, all ads will showcase: The name and location of the advertiser. The business or individual responsible for funding the ad. Additional information explaining why a user is seeing a specific ad, including targeting parameters. In addition to these updates, Microsoft Advertising is also launching a new feature - the Ad Library. This will enable all users to view ads shown on Bing that have gained any impressions in the European Union. Users will be able to search for ads in the Ad Library by using the advertiser's name or by entering words included in the ad creative. The details of the advertiser will be displayed in the Ad Library.Stay ahead of the game and get your account verified to enjoy uninterrupted ad delivery with Microsoft Advertising!14. Unleashing New Opportunities: LinkedIn Introduces Direct Messaging for Company Pages - In a bid to foster more professional connections and interactions, LinkedIn is set to expand its messaging tools. The platform has now introduced a new feature that allows Company Pages to send and receive direct messages (DMs). This marks a major development as previously, one-to-one messaging was only available for individual LinkedIn members.LinkedIn's new feature, termed Pages Messaging, paves the way for members to directly contact brands. Conversations can cover a broad range of topics from products and services to business opportunities. To handle these two-way conversations, organizations will be equipped with a dedicated inbox, enabling them to manage and prioritize incoming inquiries that are most relevant to their business.As a result of this feature, companies might see a significant increase in messages inquiring about opportunities. However, LinkedIn's 'focused inbox' system, which segregates DMs based on priority and topic settings, can help manage the influx. In addition, companies have the option to disable the Message feature if they wish.LinkedIn has been quietly testing this feature with a select group of users in the past month. Considering that over 63 million companies actively post on their LinkedIn Company Pages, this new feature could potentially revolutionize direct interactions and unearth fresh opportunities.Furthermore, LinkedIn is exploring the integration of an AI assistant to aid in lead nurturing. This could be a significant asset, allowing users to research the person they are communicating with without the need to manually browse through their profile or posts.While it might not be a 'game-changer', the new Company Page messaging feature, which is being rolled out from today, is certainly a noteworthy addition to consider in your LinkedIn marketing strategy.15. Apple Amps Up Privacy: A Glimpse at iOS 17 and macOS Sonoma - In a continued commitment to user privacy, Apple has introduced fresh security enhancements in iOS 17 and macOS Sonoma, aimed at curbing intrusive web tracking. The new Link Tracking Protection feature is at the heart of this upgrade.Activated by default in Mail, Messages, and Safari (while in Private Browsing mode), Link Tracking Protection zeroes in on tracking parameters in link URLs, which are often used to monitor user activity across different websites. The feature scrubs these identifiers, thereby thwarting advertisers' and analytics firms' attempts to bypass Safari's intelligent tracking prevention functionalities.Typically, these tracking parameters are attached to the end of a webpage's URL, bypassing the need for third-party cookies. When a user clicks the modified URL, the tracking identifier is read, enabling the backend to create a user profile for personalized ad targeting.Apple's new feature disrupts this process by identifying and removing these tracking components from the URL, ensuring the user's web page navigation remains as intended. This operation is quietly executed during browser navigation in Safari's Private Browsing mode and when links are clicked within the Mail and Messages apps.To strike a balance, Apple has also unveiled an alternate method for advertisers to gauge campaign effectiveness while preserving user privacy. Private Click Measurement, now accessible in Safari Private Browsing mode, enables the tracking of ad conversion metrics without disclosing individual user activity.In conclusion, Apple's latest efforts reflect a renewed commitment to user privacy, promising to make online experiences safer and more secure across their operating systems.
Old McDonald Had a BARD, E I E Google I/O Old McDonald Had a BARD, E I E Google I/O #Google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week's episode of Marketing O'Clock, has anyone checked in on Meta recently? They ARe doing weird things over there. Plus, Microsoft Ads unveils an API-tastic ad format for chat-savvy publishers to monetize their site or app. Also, the recap of Google I/O and their overflow of search news. ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:28 Take of the Week - 23:06 ICYMI - 25:09 Lightning Round Paid - 26:31 Lightning Round Organic - 36:54 Lightning Round Social - 46:10 Working Hard or Hardly Working - 55:26 Cool Tool - 57:09 Must Read Marketing Article of the Week - 58:38 Shootin the Heck - 1:00:46 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message
Edge of the Web - An SEO Podcast for Today's Digital Marketer
Every week there seems to be an unlimited amount of headlines to cover on News from the EDGE about generative AI. TikTok is taking on search giants Google and Microsoft in the paid advertising space, Grammarly gets into the generative AI game, but with a twist, and Mordy Oberstein discusses the future of search and AI. And we also had the Twins versus the Yankees baseball play by play as we literally were recording the show! The AI wars have cometh. . . on this week's episode of EDGE! News from the EDGE: [00:03:51] Step Aside Google and Microsoft Ads, Here Comes TikTok! [00:7:43] EDGE of the Web Title Sponsor: SE Ranking [00:08:53] Will AI Start Making Videos for Us? [00:12:21] Grammarly to Introduce Generative AI Content Creation in Your Voice [00:15:37] Mordy Oberstein Weighs In On the Future of Search Regarding AI [00:23:55] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:25:17] Google February 2023 Product Reviews Update More Volatile than Previous Updates, Say Data Providers [00:28:09] Microsoft Bing Working On Saving Chats & More Features [00:28:56] Google Featured Snippets Go Wrong, Consider Using Data-Nosnippet Thanks to our sponsors! SE Ranking https://edgeofthewebradio.com/seranking Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter:@ErinSparks Twitter:@MordyOberstein Twitter:@TheMann00 Twitter:@EDGEWebRadio Would love it if you'd give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine
Entrepreneurs and business owners are always looking for ways to improve, whether that's offering better products or implementing more efficient processes. But before you invest too much into your business, make sure it's the right time to grow. However, growth does not only mean higher sales volume. It also means having a deeper understanding of your client's journey and providing them with the best possible experience so they stay with you for a long time. So how exactly do you take your business to the next level? In today's episode of The DigitalMarketer Podcast, Mark speaks with Digital Marketing Strategist EJ Saunders. Tune in as they talk about weaving your marketing strategy around the different stages of the customer journey and taking your customer to the next level. EJ also shares how he managed to remove himself from his business operations and allow his team to work at their best while he focused on his zone of genius.EJ is a DigitalMarketer Certified Partner and the CEO of Blaze Digital Solutions, an outdoor industry marketing agency focusing on building profitable digital ad experiences through Google, YouTube, Facebook, and Microsoft Ads.Key Takeaways:01:56 - How to take six months away from your business and accelerate your growth06:20 - How EJ built the 5-Level Ad Domination Framework and the time it took him to build it11:41 - The five levels of ad domination and how they work14:57 - Tracking and retargeting through Facebook and other platformsConnect with EJ Saunders and Blaze Digital Solutions:Website - https://blazedigitalsolutions.com/Facebook - https://web.facebook.com/blazedigitalsolutionsInstagram - https://www.instagram.com/blaze.digital/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week some of the most successful people in the...
Get up to speed with the Digital Marketing News and Updates from the week of Feb 3-10, 2023.1. YouTube: Buy Specific Time Slots Around Major Events Through Cost-Per-Hour Masthead Ads - YouTube's Cost-Per-Hour Masthead enables brands to own the most prominent placement in the app during the hour(s) leading up to, during or after priority moments. By using the Masthead Ads, brands and advertisers can maximize visibility, reach and impact, delivering their message to a captive audience and potentially increasing conversions. For example, “During the recent World Cup], McDonald's Brazil turned to the YouTube Cost-Per-Hour Masthead. Their strategy was savvy: reach anyone in Brazil who was watching YouTube an hour before the Brazil vs. Cameroon match and remind them to pick up McDonald's before the game started. This perfectly timed execution delivered tens of millions of impressions at the very moment fans were preparing for the match.”However, there's no indication right now how much the Masthead ads cost, or how much of the inventory is available. They may be a better option for national brands versus small or local businesses.2. Pinterest Posted Its Q4 ‘22 Earnings Report - Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue. Pinterest added five million more active users – most of them coming from Europe – during the last quarter of 2022. Here are the user breakdowns: 95 million users in US & Canada (same as Q3'22) 124 million users in Europe (+4 million from Q3'22) 231 million users in Rest of World (+1 million from Q3'22) Pinterest's big winner on this front has been Idea Pins, its Stories-like option which presents uploaded video in a swipeable, full-screen display. The emphasis on this format has helped boost the platform's appeal with younger audiences, with Pinterest reporting that Gen Z was the fastest-growing demographic on the platform, increasing double digits year over year. On the revenue front, Pinterest posted a 4% year-over-year increase, after bringing in $877 million Q4'22. Revenue breakdowns: $722 million in US & Canada (+$147 mil from Q3'22) $123 million in Europe (+$37 mil from Q3'22) $32 million in Rest of World (+$8 mil from Q3'22) Average revenue per user (ARPU) is $7.60 for US & Canada, $1.01 for Europe, and $0.14 for RoW.Based on what I read, it feels cost of ads in Europe and Asia are significantly cheaper than it is in America & Canada. 3. Microsoft Ads Update - Here are the new products and features announced this week from Microsoft Ads: Last-touch attribution is also now available in all Microsoft Audience Network markets! This feature allows you to change your conversion goal attribution, which will allow Microsoft's Automated bidding solutions to take both click-based and view-through conversions into account. Enhanced cost per click (ECPC) is now available in all markets for the Microsoft Audience Network. For all Automated bidding tactics, Microsoft Ads now also have data exclusions, which will help inform Microsoft Advertising's Automated bidding algorithms in case there's a data outage on your website or any other unintended conversion tracking changes. This will allow you to ensure your Automated bidding algorithms get precise information and maintain optimal performance! Google Import in Microsoft Advertising makes transferring Smart Campaigns from Google Ads over to Microsoft Advertising easy, helping you reach more customers instantly. And as of this month, this capability is now available in the United States, the United Kingdom, Australia, Canada, France, Germany, New Zealand, Ireland, Italy, the Netherlands, and Singapore. Save time and import your Google Smart Campaigns in just a few clicks today! 4. Google Recommends JSON-LD For Structured Data - Google updated the structured data guidance to explain that while any of the three structured data formats (JSON-LD, Microdata & RDFa) are acceptable to Google, however they prefer JSON-LD. Here is what they wrote:“Google Search supports structured data in the following formats, unless documented otherwise. In general, we recommend using a format that's easiest for you to implement and maintain (in most cases, that's JSON-LD); all 3 formats are equally fine for Google, as long as the markup is valid and properly implemented per the feature's documentation. In general, Google recommends using JSON-LD for structured data if your site's setup allows it, as it's the easiest solution for website owners to implement and maintain at scale (in other words, less prone to user errors).”5. Google Is Now OK With AI-Generated Content - Last year Google was against AI generated content and Google's Search Advocate John Mueller during April 22 SEO Office hour said that content automatically generated with AI writing tools was considered spam and is against its webmaster guidelines.However, ChatGPT has changed the game so much so that now Google has clarified that AI-generated content is not against its guidelines, revising its previous stance on AI-created material, and how it will, or won't be ranked by Google Search. This is what Google wrote in their search central blog post: “When it comes to automatically generated content, our guidance has been consistent for years. Using automation- including AI - to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies. This said, it's important to recognize that not all use of automation, including AI generation, is spam. Automation has long been used to generate helpful content, such as sports scores, weather forecasts, and transcripts. AI has the ability to power new levels of expression and creativity, and to serve as a critical tool to help people create great content for the web…. Appropriate use of AI or automation is not against our guidelines. This means that it is not used to generate content primarily to manipulate search rankings, which is against our spam policies.”
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is your holiday wish for Google Ads? Q2 What is your holiday wish for Microsoft Ads? Q3 What is your holiday wish for Facebook Ads? Q4 What is your holiday wish for LinkedIn Ads? Q5 What is your holiday wish for Twitter Ads? Q6 What are your holiday wishes for other ad platforms - TikTok, Snapchat, Pinterest, Quora, Reddit, etc.? Q7 What is your holiday wish for the PPC industry? Q8 What is your holiday wish for the PPC Chat community? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message
Show Resources Here were the resources we covered in the episode: B2Believe Event NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript LinkedIn's B2Believe event happened last week in San Francisco and shared some groundbreaking stuff for LinkedIn Ads. Just in case you missed it, I'm recapping all the highlights on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. For my US listeners, I hope you had an amazing Thanksgiving holiday. I sure did. I ate way too much. I brought my VR headset and watched all the kids play a game called Richie's Plank Experience. I don't know if any of you know this game. But it basically takes you to the top of a building and you can stand out on a plank, and basically feel what it feels like to step off a building. I watched one of my nephews totally like sprint right into a wall. It didn't hurt my VR headset, thank goodness. But definitely one of the best things I've ever gotten to watch. I also got to geek out with my father in law about home automation, and new advances in ham radio communication. So like I mentioned in the teaser, LinkedIn hosted an in person event live in San Francisco. Tt was right on the pier. It was beautiful. It was well organized. And honestly one of the most impressive events I've ever seen Many of the sessions were recorded for being able to watch remotely. So you'll see a link down in the show notes below to go and watch for yourself if you'd like to get caught up. But I especially wanted to highlight some of the best parts, just in case you didn't have time to attend, or even watch the recaps. So also, the day following was a day just for partners called Partner Connect. And there was a bunch more content, but most of it was just for partners under NDA. So I'll share as much as I can, but I won't be able to give you much by way of recap there. But I do want to say a huge thanks to my friends at LinkedIn for the great conversations and the fun times we got to have. A special shout out to Purna Virji, who is a great friend. She's making huge waves at LinkedIn. She used to be a Microsoft Ads evangelist. She is absolutely magic on stage and her session did not disappoint. I love getting to meet and hang out with your team Purna. Thanks so much for letting me hang with you. And also a special shout out to Dan Philippi. Always great getting to catch up with you. Dan was the manager of a team that used to have the most elite ad reps. So when I very first got started advertising on LinkedIn, he and his team who I owe a great deal of gratitude for everything they taught me and showed me all about LinkedIn Ads. Okay, before we get into a recap of the event, there is some huge news out there to share. So the first one, I want to give a hat tip to Alisa Gammon, a great friend of mine. She shared with me that Facebook released their B2B targeting globally. There are five segments that we now get to use. So number one, business decision maker titles and interests. And this is people who are business decision makers based on their job titles that Facebook has, as well as interests. Number two, there's IT decision makers, and this is people who are IT decision makers based on their job titles. Number three is business decision makers. And meta creates this by using a combination of job titles and interests. And it's looking for decision makers in Engineering, IT, Operations, HR, Strategy, or Marketing. And make note this is not necessarily just the C suite or chief, although it does include them. Number four, we have new active businesses with buckets of less than six months old, less than a year old, and less than two years old. And this is based on company pages on Meta being set up in that time period. So if a new page gets set up, then Meta is assuming that it's a new business. And then number five, the fifth targeting facet that we get on Facebook is company size. They have small being 10 to 200 employees, medium being 200 to 500. And then large enterprises, which is 500 plus employees. And I'm telling you about this because I'm imagining that most of you listening are in B2B. And most of you are probably also responsible for the Facebook Ads channel. If you want to take advantage of this, you can find the B2B segments in ads manager under detailed targeting, you'll click on demographics, then work, then industries. Although if you're looking for the new active businesses, that's under behaviors, and then digital activities, I'd love to hear about your experience. If you're also using these segments to test especially against the same types of segments that you're using in LinkedIn Ads. Obviously, the targeting isn't nearly as good. It's not nearly as precise. It's not nearly as accurate or even up to date, but it is going to be a lot cheaper. So hey, maybe it works. Next item in the news is a doozy. Back on November 17th, advertisers got an email in their inbox called Exciting Changes Coming to LinkedIn Messaging. It looked innocuous enough, but there were some big things announced in here. So let's talk through them and make sure we understand them. First, if you didn't know, LinkedIn is coming out with a focused inbox, and I've had access to this now for many months, and I have to say I kind of like it. The idea is you have two different inboxes. One that is your Focused Inbox, where it's most likely to be the things that are of important to you, and then others that are probably going to be spam. When I look in my unfocused inbox, I see a lot of Sales Navigator Inmails being sent out that are most likely unsolicited, or what I would call spam. So this ramp began on the 16th of November here in 2022. And so if you don't already see it in your inbox, chances are you'll see it here in the next few weeks. That one's obviously mostly around organic for LinkedIn. But if we read further, we'll start to see the impacts on LinkedIn Ads. The next announcement here is Conversation Starter Ads that are launching in Q2 of 2023. It says we're introducing Conversation Starter Ads, a new way to engage in conversations with your audience. Conversation Starter Ads will appear as a rotation of ads in a fixed placement in the inbox, encouraging members to click to initiate conversations in the focused tab. This new ad eliminates the 30 day frequency cap for today's sponsored messages, which is actually really cool if you listened to the last episode all about frequency caps. But here's the biggie. The email says timed with the launch of Conversation Starter Ads, we will sunset Message Ads. So that means if you are using Message Ads, these are going to be going away in Q2 of 2023. It also says it's going to convert all of your existing Conversation Ads into Conversation Starter Ads. So the recommendation here is shift your budgets away from Message Ads and into Conversation Ads as soon as possible, just so you can take advantage of the automatic conversion. Like I said, it's a big deal. The next one was Click to Message Ads that are coming out in Q1 of 2023. So we're getting close for that one. It's a new ad format that grabs the members attention in the feed, and then invites them to engage in conversations to learn more about your product or services that will occur right in the focus tab. And for those of you who are in the EU, I'm sure your biggest question is our Conversation Starter Ads and Click the Message Ads, will we get access to that? The answer is no. LinkedIn says they won't be available to target members in the EU. So like I said, big stuff happening. That's a big announcement that just kind of went under the radar. And I was excited to share it with you. Okay, now to the topic at hand. Let's hit it. 7:44 Opening up the event, Greg Willis, who's the Vice President of Global Sales at LinkedIn, he mentioned that in business to business, we're lefties in a right handed world. I love that because I've always felt like B2B has gotten the shaft. Google Ads has never cared about B2B. Facebook has obviously been very focused on B2C, and hasn't given us very much love in B2B at all. So I sure love that thought. Then we had Mel Selcher go on stage who's the Chief Marketing and Communications Officer at LinkedIn. And she talked about promise making being something that brands do how we promise to fix a problem. She used some really cool examples like the iPod, because it was not the first mp3 player. Shout out to my Diamond Rio fans. Apple's promise of having 10,000 songs in your pocket, really propelled it into a new space. She also used the example of James Watt, who was the inventor of the horsepower. Steam engines were so powerful, but miners didn't understand or trust them. So they just kept using horses to do their work. So he went on to express that the steam engine has 10 horses in a machine and people got that promise of a wow, this is more powerful. She used the example that coke doesn't market itself as a sweet Brown and fizzy drink and neither should you and B2B. Coke isn't trying to explain what it is the specific features of the drink. No, Coke is talking about how you feel and what sort of experiences you have while you're enjoying it, and family and the good feelings around you. So if coke isn't marketing itself as a sweet, brown and fizzy drink, neither should you and B2B. Products don't speak directly to consumers, but promises do. Your promise really is your vision. She used an example that I absolutely love being a diehard B2B fan. She said B2B is amazing. You have ServiceNow, Salesforce, Block, and Nvidia. She said all of them have a market cap that is greater than Nike, Coke, Adidas, and GM combined. These are B2B companies, and they've totally reinvented our world. And it's harder to reach the buyers for B2B. We don't necessarily understand the buyers of B2B tools, the same way that we understand the buyers of shoes, but that's really changing. 9:59 Then, Jim Habig took the stage. He's the VP of Marketing for LinkedIn Marketing Solutions. My big takeaways from his were, don't make a promise that you can't keep and make your promise valuable, make them memorable. He used examples of TV commercials. One for commerce tools with Will Arnett in it. One was a HubSpot ad that was talking about aiding pirates. And another was a Salesforce ad with Matthew McConaughey and a hot air balloon. This is big talent. This is big money. These are big brands. Llike I've always felt like B2B should be. 10:32 Next I want to talk about Gyanda Sachdeva's presentation. She's the Head of Product at LinkedIn Marketing Solutions. Her presentation was all about the LinkedIn Aads Product Roadmap, which of course had my ears perked up. She talked about a new ad format, letting us promote individual employees posts with their permission. That's one I'm especially excited about because with LinkedIn Ads, we've only ever been able to boost a post from a company page. It's going to be a big deal to boost posts from individuals. She talked about Click to Message Ads, like we talked about in the news. She talked about Document Ads, but those have already been released now for some time. She talked about Conversation Starter Ads, which again, we talked about in the news. She also talked about connected TV solutions, and instream video ads through LinkedIn Ads, which I think is going to be really interesting. For those of us who are buying media for TV, Gyanda also talked about what they're doing around identity. She said that in B2B, we have the user, we have the advocate, we have the financier, and the decision maker. And they've had to rethink the definition of marketing identity, especially with all of the privacy concerns that have been coming up recently. She advocated reaching the groups of buyers, not just individuals. She said we don't need individual identity, we need group identity. And by the way, I totally disagree with this. I've seen this over and over with other ad platforms, when they feel like politically, they have to take power away from the marketers, this is never in our best interest. It's never a feature or a benefit. So please don't communicate it like it is one. Next, she talked about what they're doing on the product roadmap for measurement. She talked about how difficult it is that when we're marketing using many different platforms to have our data in so many different places. So LinkedIn is going to be coming out with what she calls Clean Rooms. These are trusted places to put your data and LinkedIn's to create a clean data set. And this is across multiple channels. You'll be able to run reports and get insights specifically for something like if a particular customer is going to get lost, how you can then reactivate them. We will also have access to website actions, which is grouping people into behavioral patterns. And she said there's no extra code to setup, I'm imagining that means that all of this is going to be powered by our existing insight tag. What I love about the Clean Room is this is effectively what we've already built internally for our agency. We've got this really cool data warehouse, where we store everything and have complex queries to pull it out and assemble it in the ways that we want. We inject it into dashboards, we inject it into Excel reports that we can give our clients. We've done lots of cool stuff. But now with these Clean Rooms, it sure sounds like that's going to replace a lot of what we've already built internally, which is just fine with me. She mentioned a revenue attribution report that is already going to be able to sync into Salesforce, and Microsoft Dynamics. And she also mentioned a new B2B index that's coming out that's judging the creative quality of a brand and the audience intent, as well as the investment of a brand. And so there'll be able to put us all on a B2B index, where we can measure ourselves, which really isn't that much different for any of you who have ever gotten a content marketing score from your LinkedIn rep. It sounds like it's just that but going to get a little bit more advanced. And finally, she talked about a B2B marketplace where every B2B product has a place to connect with it and see who in your network can vouch for it, or you can ask questions. There'll be expert articles, you'll be able to test drive anything right from LinkedIn. And she made sure to let us know that even with all of this that's being announced, it's not nearly even the whole list of what's being innovated for us marketers. Definitely one of the most exciting sessions I got to attend. All right, here's a quick sponsor break. And then we'll dive into LinkedIn Chief Economist talking about what to expect during the upcoming recession, as well as a conversation with Ben Stiller. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts 14:46 If you're a B2B company and care about getting more sales opportunities with your ideal prospects, the chances are LinkedIn Ads are for you. But the platform isn't easy to use and can be painfully expensive on the front end. At B2Linked, we've got cracked the code to maximizing ROI while also minimizing costs. Our methodology includes building and executing LinkedIn Ads strategies that are customized to your unique needs, and tailored to the way that B2B consumers buy today. Over the last 11 years, we've worked with some of the largest LinkedIn advertisers in the world, we've spent over $150 million on the platform, and we're official LinkedIn partners. If you want to generate more sales opportunities with your ideal prospects, book a discovery call with us today at B2Linked.com/apply. We'd absolutely love to get to work with you. All right, let's jump into Ben Stiller's interview. So this was Ty Heath from LinkedIn, she got to interview Ben Stiller on stage. And it was all about pushing creative boundaries. First of all, for some backstory on this, I got a chance to talk to Ty Heath behind the scenes. And she said that Ben Stiller flew in on a red eye that morning, and got to do a little bit of a VIP event before this show. She said that he was really kind, he asked real questions and really gave his full attention to those VIPs, it was really cool to see someone who is quite frankly, really, really famous. And he genuinely seemed like a really cool guy. He opened up by saying, hey, just so you know, I know nothing about business. And this is the first time I've ever heard the phrase B2B. So of course, this is when most marketers start to tune him out and say, okay, you don't really know anything about what we do. But I really appreciated his insights into the creative process. He talked about his creative process, being just expressing himself in a way that's honest and meaningful to him. He said, I didn't think about what I was doing, I just did what I wanted to do. You don't label it when you're young. He also said creatively, it's very difficult to figure out what people are going to want. Eventually, if you keep creating what you think is funny, and doing your own thing, then people will start to appreciate that. And of course, when he's talking about creating what he thinks is funny, we should restate that in our minds as creating something that engages or that catches people's attention. But of course, in his career, making something that was funny was really the goal. There was a conversation that I thought was really, really interesting. He said, sometimes you're right, and sometimes you're wrong about what you think is funny. And he laughed, saying, I've been wrong a few times. But when you're wrong a few times, you start to question, do you have it? And that's the scary part because you have to take those chances and be willing to fail. You have to know that failure is definitely an option and it will happen and it's not fun. But it's also part of the process. He talked about risk. You have to risk because if you play it safe, you're not going to please anybody or break any new ground. And I love this quote, "We all know that there are real world consequences when we fail, but it's not the end of the world. When things aren't going good. It gives you the creative space to step back and ask myself why I'm doing what I'm doing. And if you're doing it for the affirmation of everyone else, of course, that feels good, that's the wrong reason to be doing it." So I ended up getting a lot more out of that conversation than I thought I was going to from a movie star. 18:14 Next, the CMO of the company ServiceNow he shared things in a fireside chat kind of format. He talked especially about brand and how there's this exponential effect when your brand overlaps into your demand category. He talked about it as a Venn diagram. And so when your brand Venn diagram overlaps with your demand that creates this exponential effect. And I forgot to mention, his name is Michael Park. But Michael mentioned this new initiative that they have called Rise Up. And he said, they're recruiting a million partners to stand up and deploy ServiceNow for their customers. And it's this low code app development, which sounds really cool for people who are looking for careers, who may not be technical enough to get into heavy code. That's really cool. My favorite quote from this one was, "Brand is the purpose and the purpose is the brand." It has to be in the DNA of what the company stands for, otherwise, it's not authentic. I'm sure you can notice a lot of conversation around branding. Okay, and then the one that I think is by far the most interesting, Karen Kimbrough, who's the LinkedIn Chief Economist, she talked about marketing in today's macro economic climate. She basically got up on stage and gave us a forecast of what to expect if we're going into a recession. Oh, I thought this was so interesting. She talked about how 2021 was a year of growth. It was like driving full speed on the freeway. The US was averaging an 8% growth in GDP, and how that kind of growth just isn't sustainable. In economics, when something goes up, it's eventually going to come down. Then we hit 2022. And she said it's like merging onto a different freeway where the traffic is quite a bit busier, and you've slowed down to about half speed. So maybe you're on a 70 mile per hour freeway. And then all of a sudden, now you're going 35. That's what happened to us this year in 2022. And then in 2023, she said, it will slow down even further. It's like, we'll be in bumper to bumper, zero mile per hour traffic. So now that she's scared us, we can talk about the realities here. So here's why it won't be as bad this time, as it was in 2008. I know a lot of you are older than me. And you probably remember a lot more. In 2008, I was just graduating from the university. And so that was the very first economic pullback that I remember. But I'm so glad that economists are paying attention to what has happened in the past so we know what's going to repeat. She said back in 2009, peak unemployment was around 10%. And then in 2020, it was up to 14.7%. But in the next year into 2023, she expects peak unemployment rates to be around 4.8, maybe up to 5%. So we're talking about a third of where it was just in 2020. During the COVID 19 pandemic. She also mentioned that the labor market remains tight. That tech and real estate are a little bit scary right now, because those are the headlines we're seeing about Meta laying people off and Amazon and all that, but not all industries are cutting. She said that internally at LinkedIn, they've noticed that their ads business is down about 5% year over year, so just a little bit softer than it was last year. So I felt really great about that. She also gave suggestions on investing in our team. She said, especially try to build resilience in your teams, invest in your talent, focus on internal mobility, those are the kinds of things that are going to help you retain your staff. She also looked at the marketing industry in general, and analyzed all of the skills that are being requested in marketing, job postings. She said customer experience is mentioned in 49% of all job postings, web content writing that's present in 39%, analytical skills are present in 35%, creativity skills in 31%, and content marketing was present and about 30%. So these are the skills and they're mostly soft skills that are in demand for marketers. And this makes a lot of sense to me. She talked about in bad times, if you make investments, it can become an opportunity. We all know someone who's pulling back budgets right now in preparation for a recession. But she said time and time again, from all of these studies that they've done, doubling down in those bad times, leads to increased sales advantage and increased profit advantage during the following years. She mentioned that the 2008 recession lasted about 18 months, the one in 2020 for the pandemic, it only lasted two months. She's expecting something for this recession, that's just going to be moderate. And she said we'll be out of it for 2024. She said it's maybe going to last six to nine months. And recap that recessions in the US happen every six to 10 years, and usually last on average about nine months. This was also really interesting, she mentioned that the Asia Pacific region doesn't appear to be heading into a recession. Most economies are but Asia Pacific, doing great. She gave us this little statement to consider, recessions are short, sales cycles are long. Karen, I really appreciate your outlook on that. It gives me a lot of confidence. Being a marketer right now, even in the face of watching some budgets get cut and all of that. All right, I've got the episode resources for you coming right up, so stick around Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 24:08 If you want to watch any of these recordings, I have a link to the whole event. They're set up as webinars on the LinkedIn marketing solutions page. So check that out in the show notes below. Also, if you or anyone else is looking to learn more about LinkedIn Ads, maybe you're just looking to get trained or just getting started, I did a course with LinkedIn Learning all about LinkedIn Ads. It's linked to in the show notes below and it is by far the most detailed and the least costly course out there. So I highly recommend it. If this is your first time listening, welcome, excited to have you here. Make sure to hit that subscribe button so that you hear all of our content here in the future, in case this was helpful to you. And if this is not your first time listening, I would encourage you to rate and especially to leave a review for us. It's a great no cost way to support all of the hard work we do to put into this podcast. With any tips, suggestions, corrections, anything you've got, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.
1. Wix Rolls Out Feature To Edit Page Level SEO Settings - Wix has rolled out new SEO settings that provide 100% control of critical technical SEO data at the page level in one place. This update gives businesses the option to custom craft technical SEO related factors like structured data on a page by page level from one single settings page. Going forward, Wix users will be able to accomplish the following two things from the SEO dashboard Review the SEO settings across the website Edit those SEO settings 2. LinkedIn Launches ‘Brand Safety Hub' To Manage Audience Network Placements - LinkedIn has launched a new Brand Safety hub for its Audience Network ads, which will enable advertisers to find out more information about LinkedIn's partner platforms, and create allow and block lists to manage the same.LinkedIn's Audience Network enables advertisers to extend their campaigns beyond LinkedIn itself, and share their promotions across the platform's network of publishing partners, which includes ‘thousands of premium partner apps and websites where LinkedIn members spend their time'. The new Brad Safety hub provides direct control over these placements, which could help to both avoid unwanted placements and improve specific targeting. You'll also be able to apply your own Brand Suitability settings to your Audience Network placements.You can read more about LinkedIn's new Brand Safety hub here.3. TikTok Announces Accelerator & $100 Ad Credits For Small Businesses - TikTok and American Express are launching a brand new program to help merchants reach new audiences and grow their business. The #ShopSmall Accelerator, powered by TikTok and American Express features popular TikTok creators Anna Sitar, Brandon Blackwood & Sofia Bella and will be complemented by a custom Shop Small® soundtrack created especially for TikTok content. This new effort aims to help small businesses stand out in the crowded holiday shopping season and make the most out of Small Business Saturday® on November 26.The #ShopSmall Accelerator is a one stop shop for small businesses who are looking for expert creative guidance from popular TikTok creators, an opportunity to reach new customers by jumping on the latest trend, or a way to boost growth. To help small businesses get started on the platform, TikTok is also giving away up to $250,000 in ad credits to eligible small businesses. Those eligible can receive a $100 ad credit each to use on TikTok after they spend $50 on their first TikTok Ads campaign. See TikTokShopSmall.com for more details.4. TikTok Launches Audience Insights Tools - TikTok announced that advertisers can now use the new Audience Insights in TikTok Ads Manager, which will enable them to drill down into specific demographic details about their audience in the app, including interests, usage behaviors, gender splits and more. TikTok's Audience Insights filters are now listed at the left-hand side of the Ads Manager ‘Reporting' section. Audience Insights is now available globally within TikTok Ads Manager.You can also check out TikTok's Creative Center Insights for broader trend notes, or Ad Library to see what's working in your niche.5. Google Introduces Shopping Tab In Search Console - Google is rolling out a new Shopping tab within Google Search Console that contains more information about your product snippets, merchant listings and shopping tab listings in Google Search. Google announced “eligible online store owners that have implemented product markup will see a new section called Shopping tab listings.” This is rolling out “gradually over the next few weeks,” Google said, “so you might not see any changes for now.”This feature should provide deep insights as to how well your products are performing in Google Search.6. Google Recommends Using Dots For Decimal Numbers In Review Snippet Structured Data - Google updated its review snippet structured data help documentation to now recommend using dot separators for decimal ratings. Google added this section twice to the documentation, in both the reviewRating.ratingValue property and the ratingValue property sections.Google explained that if you are currently using comma separators for decimal ratings in your markup, you'll still be eligible for review snippets. However, Google now recommends that you update your markup for a more accurate interpretation.7. Microsoft Ads Now Supports Video Ads - In September 2021, Microsoft tested video ads in a few countries. Now Microsoft announced that video ads are available on the Microsoft Audience Network and can supplement existing search and image advertising efforts. Microsoft video ads are targeted based on user browsing behavior, LinkedIn, and intent data from Bing search and the Microsoft Edge browser.During testing, Microsoft found that including video in search campaign increased conversions by 50% when compared to search campaigns alone. Microsoft video advertising can vary in length - from six seconds to two minutes. Microsoft offers the following bidding options for video ads: Optimize for impressions: Bid per 1000 viewable impressions. An impression is counted when a viewer watches two seconds of continuous play. Optimize for views: Bid on a single video view. A view is counted when a person watches at least 15 seconds of video or clicks on the ad. Optimize for clicks: Bid per click on the video. A click is counted when the viewer lands on your website.
CHAPTER 10, The Structure - Early 2005, Sheraton Hotel, Woodbridge, New Jersey… after seeing an ad inside the newspaper Star Ledger, I showed up to an event where a gentleman was presenting. I purchased his $300 course and I consider it the best foundation I could have ever had when it comes to running a successful business and here is why. --> READ THE BLOG POST HERE https://myempirepro.com/digital-marketing-certified-chapter-10-the-structure-plan/ --> WATCH VIDEO VERSION HERE https://youtu.be/jF1VlhGwlXc The course was basically a slapped-together black and white copy made from some sort of 1967 xerox machine. But the content is majorly responsible for the success I've had to date because it started with direct response marketing particularly targeted at a specific pre-defined audience. But I have to tell you. I think I've come to really appreciate that training even more in recent times. However because of my lack of experience, I spent years testing out different ideologies that don't put marketing first over the years. After taking account and counting the blessings and the failures, I have concluded that I was in fact lucky to have taken that training earlier on in my career. In fact, it doesn't even matter that I had derailed quite a few times from this concept of purpose and people-driven marketing. It's just that powerful to drive massive success at any moment that I've decided to come back to the foundation. The foundation is just as important as the “structure” if not more important. A few times over the years, I've failed at setting up the “structure” sustainably because of many reasons. One of the main reasons is the fact that stable structures are boring. But at the end of the day, they work. Isn't that all that matters? But I am still human. And by that, I am alluding to the fact that I still get influenced by the “shiny object syndrome”. You can also call it “grass is greener on the other side” syndrome. It's an on-going battle. But I have gotten better and better with this in recent times. It's about making the foundation just as important as the “structure”. In fact, everything we have discussed thus far in this book is the foundation. And I hope that you took it seriously because it's a foolish man who built his house on the sand. Over the course of this book, we've discussed the goal, the person, the value, the connection, the system, the list, the data, the information and the sources. In essence, we have broken down all the parts of digital marketing to make it as simple as possible for anyone with a marketable offer to understand. Back when I started engaging in digital marketing full time and more, I had to know everything. Actually, I chose to know everything probably because I really do enjoy the art and science of influencing and persuading people. More importantly, it was useful because I was building a business just as I am still doing today. There is more structure with the digital marketing industry today. In fact, I just counted more than 20 jobs where you can earn 6 figures or more. These are skill sets that are primarily responsible for scaling any business. Today, you don't have to know everything. Sure you should have an overview understanding of each of the areas. But if all you want is a job, you can simply pick one of the previous chapters and don't stop your research until you get to the level of the equivalent of a doctorate degree. On the flipside, it is important to read this book 10-15 times in order to make the most out of it. For every additional time you read this relatively small book, you will learn something new. But you will have to excuse the fact that I am not your typical scholastic writer. In the last chapter, the source, we covered the different web traffic channels. But we didn't get too much into the actual platforms and their categories such as: Search Engine Optimization Pay-per-Click Advertising Social Media Marketing Content Marketing Email Marketing Affiliate Marketing And many others… However we get a little deeper with each one of these traffic sources and media forms inside our flagship 15 weeks coaching program “Digital Marketing Intensive” (DMi15). Here at www.myEmpirePRO.com , we primarily focus on content marketing through search engine optimization, and paid media via Google and Meta (Facebook) ad platforms. There are many digital marketing and PPC ad platforms to choose from namely; Google Ads, YouTube Ads (also part of Google Ads) Meta Ads (which used to be Facebook Ads), Instagram Ads (accessible through Meta Ads), Microsoft Ads (which was once called Bing Ads), LinkedIn Ads, Twitter Ads, Pinterest Ads, TikTok for Business, Snapchat for Business etc. Each and everyone of those ad platforms tend to follow the same campaign breakdown “structure.” The idea of having to figure out all the different pay-per-click (PPC) ad platforms out there probably feels overwhelming right? I understand. All you have to do is pick two or three marketing strategies to execute on two or three ad platforms. But I also wouldn't do that until I have set up a successful campaign on one platform first. And what do I mean by success? It depends on your business objective for that campaign. One of the problems that have cost me millions is the unproductive idea of multitasking. In a real business world, focus matters more than ideas. I find it cute when people talk about multitasking in this great light of new discovery. It's true that many things are happening at the same time in any given business. That's why I will have to put context as priority over focus as well. It all depends on what you mean. Each process among many in a system with respect to focus on a primary business objective has to be clearly defined if you don't want to waste resources. So it's best to set up a campaign successfully on one ad platform first and start collecting data before attempting to scale out to other platforms with the same “campaign breakdown structure”. If your business has less than 10 employees, I would cap out the number of ad platforms at three. The rest of the focus should go into optimization of your campaigns on the two or three ads platforms you've chosen and your business operations. Understanding a campaign breakdown structure is important because it's the same skeleton that you will implement on any platforms you chose to set up campaigns on. This “structure” will be useful from both a mental and a campaign execution standpoint. Once you understand it, you can execute a digital marketing campaign set up on any ad platform successfully. Campaign Breakdown Structure There are 4 levels on a digital marketing campaign breakdown structure. Each level allows you to define how you want your campaign to run. Level 1 - How: The first level is simply defining the platform you choose to run it on. This is the level where you decide which of the many ad platforms you want to run and test your PPC campaigns on. The rest of the levels are about the specifications inside the campaign itself. Level 2 - Why: On this level, you get to choose the business objective of your campaign. What is the purpose for this campaign? The ultimate purpose of a digital marketing campaign is to make money right? But you need to be a little more specific. Is it to primarily generate the most video views, reach, visits to external pages, capture leads, or sales? When you are specific, it makes your desired outcome and results easier to track, measure, monitor and control. You may also be defining your budget for this campaign on this level. Level 3 - Who: This is where you get to define your ideal prospect and/or customer and their attributes. It's very hard to be specific with this level but you have to put in some effort for your digital marketing campaign. At this level, you will get to define: Behavior based on attributes known to the ad platform. Desired cost per result achieved. Location Age Gender Language Interest and followings And more… Level 4 - What: At this level is where you define the actual message that describes your offer to the audience you specified on level 3. On the actual ad platform, you will get to upload the images, the video and the ad copy as we cover in more details in Chapter 3 “the value.” This is the actual creative that the audience, again as defined on level 3, gets to see on the feed and the placements. So it needs to be intriguing enough to catch the attention of the audience you defined. Hence the time I took on breaking down “the value” in chapter 3. On Meta Ads (a.k.a Facebook Ads), level 1,2 and 3 are Campaign, Ad sets and Ads respectively. On Google Ads, level 1,2 and 3 are Campaign, Ad group and Ads respectively. I promise. On the other platforms that may be unconventional, it's similar. At the end of this all, it's all in the mindset. Approach setting up a digital marketing campaign with this 4 level-structure and your chances of better outcome is sure. Another way you can protect your business from losing money is to buy email marketing placement from other marketers who have built a healthy email list. Check out www.myEmpirePRO.com/traffic especially if you are in the biz-opp or financial niche. You can simply order clicks and visits over to your websites to pique initial interest. After that, you can then set up a retargeting or remarketing campaign on major platforms like Google Ads or Meta Ads to re-attract your audience from Facebook, Instagram, YouTube, Google and their various media partners. This is an unconventional way of driving consistent traffic and building your list. But you can still apply “the structure” mindset to stay organized. Anyway, in the next and final chapter, we will enter the execution zone. It's time to put this wealth of knowledge to work.
How can a one-off commission be turned into a multi-million dollar business?Welcome to the 42nd episode of The Growth Booth Podcast, a show focused on supporting budding entrepreneurs and established business owners alike, towards achieving lifestyle freedom through building successful online businesses.Aidan Booth and Sean Agnew are back for the second episode in our two-part series on ‘the holy grail' of online marketing. In this episode, we focus on leveraging subscribers to scale up from pennies to millions, and from there, forming an exit strategy.Whether you're looking for step-by-step strategies to start building an online business, simple game plans to grow your business, or proven lifestyle freedom frameworks, you're in the right place.Stay tuned and be sure to join the thousands of listeners already in growth mode!Timestamps:00:00 Intro01:47 What's Next?04:20 How Do You Provide More Value?07:45 Where to Start?12:45 What Challenges Will You Face?16:24 Episode Sponsor17:15 How Much Would It Cost To Start?22:16 Any Other Tools Needed?25:23 What If I Want To Exit?30:16 What Kind of Team Do I Need?34:03 OutroLinks and Resources Mentioned:Cartzy - https://thegrowthbooth.com/cartzy Microsoft Ads - https://ads.microsoft.com/Google Ads - https://ads.google.com/home/Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business, Gino Wickman and Mark C. Winters - https://amzn.to/3yBs2sG About Our Host:Aidan Booth is passionate about lifestyle freedom and has focused on building online businesses to achieve this since 2005. From affiliate marketing to eCommerce, small business marketing to SAAS (software as a service), online education to speaking at seminars, the journey has been a rollercoaster ride with plenty of thrills along the way. Aidan is proud to have helped thousands of entrepreneurs earn their first dollar online, and coached many people to build million-dollar businesses. Aidan and his business partner (Steven Clayton) are the #1 ranked vendors on Clickbank.com, and sell their products in over 100 countries globally, as well as in 20,000+ stores across the USA, to generate 8-figures annually.Away from the online world, Aidan is a proud Dad of two young kids, an avid investor, a swimming enthusiast, and a nomadic traveler. Let's Connect! ● Visit the website: https://thegrowthbooth.com/ ● Follow us on Facebook: https://www.facebook.com/aidanboothonline ● Let's connect on Instagram: https://www.instagram.com/aidanboothonline/ ● Subscribe to our YouTube Channel: https://www.youtube.com/c/TheGrowthBooth Thanks for tuning in! Please don't forget to like, share, and subscribe!
What's the fastest way to make $1,000 online?Welcome to the 41st episode of The Growth Booth Podcast, a show focused on supporting budding entrepreneurs and established business owners alike, towards achieving lifestyle freedom through building successful online businesses.In this episode, Aidan talks to Sean Agnew about what he refers to as the ‘Holy Grail' business model. Tune in today to get the 10,000-foot overview and how building a simple page can convert into $1,000 online, and how you can then scale that into a reliable and lucrative business.Whether you're looking for step-by-step strategies to start building an online business, simple game plans to grow your business, or proven lifestyle freedom frameworks, you're in the right place.Stay tuned and be sure to join the thousands of listeners already in growth mode!Timestamps:00:00 Intro02:07 The Bare Bones of CPA Marketing05:23 Building Pages12:13 Choosing Offers14:27 Episode Sponsor15:19 Where to Find Offers17:57 Running Traffic22:40 Starting From Scratch24:55 For the CPA Skeptics27:42 OutroLinks and Resources Mentioned:Cartzy - https://thegrowthbooth.com/cartzyLeadpages - https://www.leadpages.com/ClickFunnels - https://www.clickfunnels.com/MaxBounty - https://www.maxbounty.com/Microsoft Ads - https://ads.microsoft.com/Google Ads - https://ads.google.com/home/ About Our Host:Aidan Booth is passionate about lifestyle freedom and has focused on building online businesses to achieve this since 2005. From affiliate marketing to eCommerce, small business marketing to SAAS (software as a service), online education to speaking at seminars, the journey has been a rollercoaster ride with plenty of thrills along the way. Aidan is proud to have helped thousands of entrepreneurs earn their first dollar online, and coached many people to build million-dollar businesses. Aidan and his business partner (Steven Clayton) are the #1 ranked vendors on Clickbank.com, and sell their products in over 100 countries globally, as well as in 20,000+ stores across the USA, to generate 8-figures annually.Away from the online world, Aidan is a proud Dad of two young kids, an avid investor, a swimming enthusiast, and a nomadic traveler. Let's Connect!● Visit the website: https://thegrowthbooth.com/ ● Follow us on Facebook: https://www.facebook.com/aidanboothonline ● Let's connect on Instagram: https://www.instagram.com/aidanboothonline/ ● Subscribe to our YouTube Channel: https://www.youtube.com/c/TheGrowthBooth Thanks for tuning in! Please don't forget to like, share, and subscribe!
Why must we pit two queens up against each other? The truth is, Google Ads and Microsoft Ads are both great options that can generate serious leads. They're just different and should be used strategically. Our Director of Paid Media, Spencer Thomas, fills us in and tells us which platform he personally thinks outranks the other.
This week on Floor 9, we're delighted to chat with Jennifer Solomon-Baum, North America Marketing at Microsoft Advertising and Innovation Lab Lead, to learn about how the maker of Windows has emerged as the latest heavy-hitting player to join the digital advertising arena. In this episode, we talked about Microsoft's growing advertising capabilities (many of which were announced at the Microsoft Build 2022 event), the unique ecosystem of services that Microsoft has at its disposal to reach the “Workday Consumer”, and the myriad of ways that brands can take advantage of their ad offers. You can follow Jennifer on LinkedIn, or watch her in The Download, a video series that she produces (highly recommend the special episode from Cannes!) In addition, you can also read more about the Workday Consumer, a new commissioned research conducted by Forrester Consulting on behalf of Microsoft Advertising, and read more about the future of work on WorkLab. As always, you can find Adam on Twitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Microsoft Ads For Beginners
Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We've got great news — The future is now. Big changes are on the horizon, and we know how to amplify your ad potential into high-quality leads. John Lee, Microsoft Ads' Head of Evangelism at Microsoft, joined me on the SEJ Show to talk about the future of ad exchanges and their ability to supercharge your potential to thrive with high-performance, low-resource programmatic advertising. People do hop, skip and jump around, so there are all kinds of opportunities to target consumers throughout their decision journey, and Microsoft advertising is a significant piece.–John Lee, 11:25 When people think Microsoft, a big chunk of the time, people assume enterprise business, B2B, and that's the tried and true. While that's still a significant portion of the bottom line for Microsoft, the consumer matters greatly, whether that's gaming or devices.–John Lee, 22:46 There's this shift in behavior online. We're seeing effectively a new persona emerge. –John Lee, 46:05 [00:00] - A little about John Lee. [05:35] - How does the Microsoft advertising ecosystem look like? [07:25] - Where to find traditional advertising beyond Bing? [09:38] - What you can find in the display component of Microsoft. [12:02] - Targeting in LinkedIn with Microsoft advertising. [17:13] - Are Microsoft advertising ads shown within the X-box experience? [23:52] - Important & growing vertical industries that Microsoft has focused on. [31:22] - Are people still scrolling down and clicking on organic links in the SERPS? [37:45] - How important are images in search advertising? [45:26] - The new emerging personas. Resources mentioned: Viva Goals - https://docs.microsoft.com/en-us/viva/goals/intro-to-ms-viva-goals Microsoft Game Pass - https://www.xbox.com/en-us/games/store/pc-game-pass/cfq7ttc0kgq8?icid=CNavAllPCGamePass Bing Webmaster Tools - https://www.bing.com/webmasters/about Shutterstock - https://www.shutterstock.com/ All of these other developments, these feed-based elements are new flavors and additional flavors to make an amazing user experience. Whether you're talking SEO or paid ads, all of it is working together to create an on-point user experience on the server, whether that's Google, whether that's Bing.–John Lee, 34:28 There's a lot happening in the verticals space, and that's really just the tip of the iceberg. –John Lee, 28:22 Just as a reminder to all of you out there that are SEOs and are running websites. All of your sites do have a feed. It's called an XML sitemap. Make sure it's updated. Google is able to fetch it and not serve errors. All of these engines work off of feeds. Also, don't be afraid to submit your RSS feeds for your blog categories into the search console as well. Mimic that within Webmaster Tools on the Bing side too. Search engines have gone very feed friendly. This is the way to go. It's also the way to go from an advertising perspective.–Loren Baker, 33:08 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with John Lee: John Lee's enthusiasm for digital marketing is infectious, and he has the knowledge to match. He's been at it for years, and he knows how to get results—both as an entrepreneur himself with Clix Marketing (which he co-founded) or in his current role as Head of Evangelism at Microsoft Advertising. He has a great deal of experience with search engine marketing, display advertising, and social media marketing–Content creator, speaker, trainer, and fan of all things digital (marketing and technology). Connect with John on LinkedIn: https://www.linkedin.com/in/thejohnalee/ Follow him on Twitter: https://twitter.com/John_A_Lee Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Getting to know PPC takes time and effort. Can't seem to find the answer you're looking for? Search Engine Journal can help! Our industry is constantly evolving, and PPC is no exception. So, to provide answers to your burning questions about PPC best practices and strategies, we asked our resident expert. PPC expert Navah Hopkins joined me on the SEJ Show to answer all your PPC questions in 2022. The era of PPC professionals being able to do account management is dead. You're not going to be able to get away with that anymore. We are truly responsible for understanding the profitability of a given product or service and understanding if a given channel will serve it well. We are also responsible for understanding that user behavior component. – Navah Hopkins, 2:15 Keep it simple; keep it clean. Let your paid traffic be a paid experience, let your organic traffic be an organic experience, and make everyone happy. – Navah Hopkins, 34:32 Yes, there's a lot of really interesting tools. Yes, there's a lot of great automation. Yes, we are no longer pulling all the levers all the time. That means that we have our time freed up to think about strategic CRO initiatives, strategic creative initiatives, and solving business problems. – Navah Hopkins, 53:33 [00:00] - About Navah [05:27] - What does the user journey look like? [06:44] - UA sunsetting: tips for GA4. [12:13] - What is Google studio? [15:25] - Smart bidding: is it worthwhile to set a manual PPC on particular keyword ad groups? [19:35] - Is it worth keeping a budget and bidding software? [21:52] - Does Navah use Performance Max? [26:07] - Tips for building successful Google Map ad campaigns. [27:55] - How important is Google Guarantee to Google Local Services ad campaigns? [29:30] - Do Facebook pixels harm a website's performance? [34:38] - What ad solutions overlap with Google Shopping? [39:34] - How important are custom audiences when targeting higher-quality leads? [43:09] - How impactful are Microsoft ads? [47:22] - Can you advertise on LinkedIn through Microsoft Advertising? [50:03] - Can you target game consoles and gameplay through Microsoft Ads? [54:27] - Other platforms people can look into. Resources mentioned: Navah's PPC Automation Course at Semrush: https://www.semrush.com/academy/courses/ppc-automation-course-with-navah-hopkins Microsoft Clarity: https://clarity.microsoft.com/ Google Data Studio: https://datastudio.google.com/ Navah's site: https://www.navahhopkins.com/ Keyword Tool io: https://keywordtool.io/ Keywords Everywhere: https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp?hl=en Keyword Planner: https://ads.google.com/home/tools/keyword-planner/ Set aside maybe two to three hours every week to play in GA4. Get a domain that you like. You care about, Nothing to be scared of. It's very easy to get into the habit. – Navah Hopkins, 8:56 You do not just want to think about the messaging to the audience. You also want to think about the timing and which channel is best suited to that ad being served. – Navah Hopkins, 41:30 My most extensive advice is that everyone has access to that merchant center, and there's complete transparency on any changes made there. Not having the categories line up within the merchant center can be death for a campaign. – Navah Hopkins, 36:35 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Navah Hopkins Navah Hopkins is a seasoned marketing professional who began her career as an SEO in 2008, transitioning to PPC several years later. During this time, she has made it a point to share valuable insights with others, speak at local universities, and teach on the international circuit. In addition, her contributions to SEMrush, WordStream, and SEJ have continued. As a member of the Paid Search Association, she intends to make tomorrow's PPC practitioners better and serve as a resource for anyone looking to learn more. Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/ Follow her on Twitter: https://twitter.com/navahf Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
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