Podcasts about q6 do

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & Marc Poirier (@marcpoirier) Q1 How do you define “programmatic advertising”? Q2 What is a DSP and what’s the difference between for instance, GDN (google Display Network) and a DSP? Q3 Are you currently doing any programmatic advertising for your clients? If so, what are you doing? Q4 What are the biggest challenges in either implementing or getting approval for programmatic advertising for you? Q5 What do you think programmatic is best suited for - awareness, prospecting, retargeting or all of the above? How are you using it/how would you like to use it if you’re not currently? Q6 Do you use any tools or services to manage programmatic advertising for your clients? Q7 Is there any data or insight you can get from Programmatic Advertising that you don’t get from other types of advertising? --- Send in a voice message: https://anchor.fm/ppcchat/message

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Jennifer Denney (@DenneyJenn) from @elevatedmrktng Q1 Are you currently using Google Data Studio? If so, how are you using it? Q2 Why do you use Google Data Studio? Q3 What is your favourite source of data to connect to Google Data Studio? nQ4 What data connectors do you use with Google Data Studio? What is your favorite? Q5 What Insights from what platform are easier to see in Google Data Studio? Q6 Do you create your own boards with google data studio or do you have templates? Q7 Bonus: Can you share your resources for boards? Q8 Do you automate your reporting being emailed to clients, bosses, etc? Q9 ?? Q10 Sooooo, why do you use Google Data Studio? Q11 What are your helpful resources for Google Data Studio? Q12 What do you wish Google Data Studio could do that it currently cannot? --- Send in a voice message: https://anchor.fm/ppcchat/message

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Simon Mathonnet (@SimonMathonnet) from @unbounce Q1 Do you have any input or responsibility for landing pages or CRO in your accounts? If so, what is expected of you? Q2 What types of campaigns do you generally use landing pages for? When/would you use an existing page of your website instead? Q3 What other techniques or tools for optimization, apart from A/B tests, are you currently implementing? Q4 What factors do you take into account when prioritizing experimentation and optimization? Q5 What’s your biggest hurdle when coming up with new testing or optimization strategies? Q6 Do you have an example of a time when you made a very interesting discovery based on a website or landing page experiment? How did you leverage that discovery? Q7 Do you have questions for @SimonMathonnet & @unbounce ? --- Send in a voice message: https://anchor.fm/ppcchat/message

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Krista Seiden (@kristaseiden) Q1 Prior to this chat - were you aware of Google Analytics 4? If so, what did you know? Q2 Are you doing any planning or implementation of GA4 currently? Have clients asked you about it? For Krista - What is the recommendation for implementing GA4 currently? What are the biggest differences in GA4 from what we are used to? Q3 Now that you know a little more about GA4, is there a particular aspect of it that is exciting to you? Concerning to you? Confusing to you? Q4 What do you hope is included in GA4 that is not in the current version of GA? Q5 Do/have you used Big Query? It is included in GA4 - will you try it? Q6 Do you know if there will be a way to "merge" historical data from an old UA property to a GA4 property? Or are we stuck looking back just to the timeframe we set up GA4 in that particular property --- Send in a voice message: https://anchor.fm/ppcchat/message

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How do you use audience targeting in your PPC? On search? On social? Q2 How do you determine who should be part of the audiences you target? Does this differ on search or social? Q3 Do you develop demographic profiles or personas based on customer data? If so, how do you do this? Q4 Do you have ways that you verify that your assumptions about your audiences are correct? Does this vary by search or social? Q5 If you are doing retargeting, is it based on the assumption that people who did not complete the desired action simply got interrupted? Or does it allow for the fact that some might just “choose another option”? Q6 Do you have an example of a time when you made an audience or demographic discovery that really surprised you? Q7 What was the worst audience assumption you’ve had to deal with? How/did you overcome it? --- Send in a voice message: https://anchor.fm/ppcchat/message

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you use any third party tools to help with your PPC management? Q2 What circumstances make you decide you need a PPC tool? Q3 Which of your tools is your absolute favorite and why? Q4 Are there any tools that you have tried and ended up stopping using? Why? Q5 What is your biggest obstacle to finding and/or using PPC tools? Q6 Do you pass the cost of tool subscriptions on to clients? If so, how - built in to your costs, a technology fee, pass the actual subscription cost along or something else? Q7 What do you wish there was a tool for and/or a feature in an existing tool for these days? --- Send in a voice message: https://anchor.fm/ppcchat/message

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you have a set cadence for client communication? If so, what is it? Q2 Do you define a level of communication, frequency of reporting, etc. in your contracts? Why or why not? Q3 Has the level of communication clients want changed lately? Do they want more, less, different type(s)? Q4 What types of communication channels or tools do you use with clients? Q5 Is there an aspect of client communication that you’re struggling with/have struggled with? Did you find a solution? Q6 Do you have any tips for how to better manage client communication? Lessons learned, if you will… Q7 What do you wish clients understood about consultant or agency communication? --- Send in a voice message: https://anchor.fm/ppcchat/message

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you familiar with the CCPA (California Consumer Privacy Act) that went into full effect on July 1, 2020? Q2 Did you do anything in advance of CCPA to prepare your clients web sites or advertising strategies for it? If so, what did you do? Q3 Are you seeing any changes in your data that you think are a result of CCPA? Q4 How, if at all, are you adjusting your strategies now that CCPA is being enforced? Q5 Do you think it is wise to start coming up with strategies to deal with laws like CCPA being enacted in more states or even federally here in the US? Are you doing so now or plan to? Q6 Do you foresee any “unforeseen consequences” of this law or others like it that may follow suit to CCPA? Q7 What, if anything, do you think will happen relative to user privacy in the coming year? --- Send in a voice message: https://anchor.fm/ppcchat/message

In This Episode…This week we sit down with Steve Shattuck, Senior Director, PR, and Communications at Western Digital. We discuss why it’s important to talk and listen to your customers in creating the right products for them. Also, pivoting when the market gets bumpy, generate the right leads, how to send the right message about your products, influencer marketing and more! Enjoy!Time Stamps● [01:08] Q1: Are you a coffee or tea drinker? ● [01:34] Q2: Give a brief description of what Western Digital is all about?● [02:54] Q3: How does your team navigate acquisitions from a communication perspective? ● [05:45] Q4: How does SanDisk figure out the right products for their customers? ● [06:45] Q5: How does Western Digital communicate and pivot with their audience? ● [08:00] Q6: Do you think SanDisk will push more into the drone industry?● [08:50] Q7: How do you message that Western Digital is the leading company in the data industry?● [11:30] Q8: How do you focus your messaging on the core audience?● [13:30] Q9: How do you go about getting leads for B2B customers?● [15:25] Q10: What are the strengthens and weaknesses going from agency to in-house?● [16:48] Q11: Does Western Digital have different tier influencers?● [18:13] Q12: What platforms have you seen the most success for influencers marketing?● [19:02] Q13: What does the future of communication look like for Western Digital in 2020● [20:45] Q14: What are some strategies for content in 2020?● [22:03] Q15: What do you find the best social networks for customer excellence?● [23:18] Q16: What are the key strategies for Western Digital in 2020?● [25:03] Q17: Any favorite tools to decipher the data?● [25:50] Q18: Fun Question: Will SATA ever die?● [26:54] Q19: Fun Question: Will we see more articles that PC is “dying” again?● [27:42] Q20: What is some advice getting into the storage and communication industry?● [30:05] Q21: Final Thoughts?People and Companies, We Mentioned in the Show● Learn more about Western Digital● Steve Shattuck was our guest today.Episode Length: 31:01Thanks so much for tuning in. Join us again next week for another episode!Download Options● Direct Download: Right-click here and click “Save As” for a direct download.● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!● If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! See acast.com/privacy for privacy and opt-out information.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What type(s) of keyword matching are you currently using in your Google Ads – broad, broad match modified (BMM), phrase or exact match? Q2 Has your strategy for keywords changed over the past year with the changes to how keyword match (or don’t match, depending on your world view!)? Q3 What is your biggest challenge with the current state of keyword matching in Google Ads? Q4 Have you found any successful ways to mitigate these challenges? Q5 What are some examples of crazy matches that you’ve seen? Please provide the query and the term it matched to. Q6 Do you spend more time now with query reports and negative lists? Do you have any tools, methods or strategies that help make it manageable? Q7 If you could wave a wand and change one thing about how keywords match, what would it be and why? Q8 What do you think the future of keywords in search is? --- Send in a voice message: https://anchor.fm/ppcchat/message

In This Episode…Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. Part two of a two-part series, we discuss how long brands should “pause” a story, AI and storytelling, exercises to do for storytelling, and more!Time Stamps● [03:36] Q1: How do you know how long to pause a story? What’s the time frame? ● [05:20] Q2: Why there is no more stories about avocado toast.● [06:04] Q3: Do you think AI will help create stories for brands? ● [08:33] Q4: What exercises can be done to become better storytellers? ● [10:55] Q5: What brands are doing really well in the storytelling department?● [14:47] Q6: Do you think VR and AR will help stories become more immersive? People and Companies, We Mentioned in the Show● Jason Moriber was our guest today.Episode Length: 20:00Thanks so much for tuning in. Join us again next week for another episode!Download Options● Direct Download: Right-click here and click “Save As” for a direct download.● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!● If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! See acast.com/privacy for privacy and opt-out information.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you experienced this - you’ve got an account performing well, but it gets stuck at a certain level and seems to want to just stay there? Q2 Have you also experienced accounts or campaigns where you just can’t get them to perform to the level you want, no matter what you try? Q3 Do you find that plateaus in performance happen more frequently on some platforms vs. others? If so, which ones? Q4 What are some things you like to try if you find yourself in that dreaded plateau phase? Does it vary by platform? Q5 What do you find, generally, is a client’s attitude about a performance plateau? Q6 Do you find that performance plateaus share any commonalities, such as length of time, a certain level of volume, etc.? Q7 What do you do if you have “tried everything” and the account or campaign just won’t budge? Q8 Do you have any theories about what causes plateaus to happen in the first place? Q9 What do you wish clients understood better about account performance over time? --- Send in a voice message: https://anchor.fm/ppcchat/message

Witcher Ep. 2This Game of Thrones-style series is based on the fantasy book series by Andrzej Sapkowski, it is a story of fantasy, fate, and family. Geralt of Rivia (Cavill) is a solitary monster hunter who struggles to find his place in a world where people often prove more wicked than beasts.Created by Lauren Schmidt Hissrich for NetflixThe Witcher timeline:https://thewitcher.tv/the-witcher-deconstructed-timelineStarring:Henry Cail as Geralt of Rivia, The WitcherFreya Allan as CiriAnya Chalotra as YenneferMimi Ndiweni as FringillaEamon Farren as CahirMyAnna Buring as TissalaWilson Radjou-Pujalte as DaraAdam Levy as MousesackLars Mikelson as StregoborSummary of episode 2:https://www.comingsoon.net/tv/features/1116560-the-witcher-season-1-episode-2-recap1210 Yennefer is sold to Tessaia1210-1249 Gerald becomes “The Butcher of Blaviken”1249 Gerald evokes “The Law of Surprise”1263 Gerald and Ciri meetYennefer trains at the magical academy at AretuzaShe manipulates her way to court mage at AedirnHer cohort at the academy, Fringilla becomes mage at Nilgard insteadGeralt meet a travel companion nambe JaskierTriss Merigold enlists Geralt’s help to kill a dangerous Striga that’s been terrorizing the town - there’s an unexpected connection to King FoltestQuestions: ****Eric: please place questions that you want me to ask to push the program along. The content is so dense and with so many names and things going on i won’t be able to catch up to speed despite efforts to read summaries and rewatch the episodes.Q1: What do you think of the character of Yennefer? Is she likable ? what about this Harry Potter-esque introduction to our 3rd main character.Q2: What do we think of the way the show, and story, uses magic? Too confusing or inconsistent? Or just right.Q3: There are several other characters introduced in this episode. The Bard: Jaskier, Filavandral-Elf King.Q4: Is Geralt’s story doing a good job of explaining to us who he is, with motivations and personality.Q5: Do we like Ciri’s story and her on-the-run/refugee narrative.Q6: Do we like this ep better or worse then the first episode. How do we rank it to the rest of the season.Witcher timelinehttps://www.yahoo.com/entertainment/netflix-releases-official-witcher-timeline-104825444.htmlhttps://www.sideshow.com/blog/10-creatures-from-the-bestiary-of-the-witcher/Creatures of The Witcher*** Notes and Questions for Ep3Boy is shown with large claw wounds across his chest; a Witcher is shown pursuing a creature (scream); the Witcher is killed upon investigation by Garald - it's a Skreager. Takes the other Witcher’s liver and heart. The creature is a princess, a female - hypothesis. Gerald meets with the king, alone. The king’s sister was murdered. The girl’s father, the princess, “why not kill the creature?” The king won’t say; Orders Gerald to leave his kingdom (what significance does this scene have in the overall story?) Gerald doesn’t leave instead he hunts her. Why does he care? Relationship to Ellie? The king asks, “will my daughter be normal” and “will this work” Who is Gerald interrogating? Tied up?Q: What did you think about the mystery surrounding the death of the unidentified Witcher?Q The king’s daughter?Q: Was the creature (“Striga”?) terrifying enough for you?Q: there's a lot going on in this sequence, what did the average viewer miss?Witcher signsThe umbilical cord dragging around, and hanging from the bed, looking like an “Alien” remake***high point of the episode*** The battle with the Striga is epic. The image of the creature - old woman mixed with an ugly horrifying entity. Potion? (parallels with Yennef’s transformation is great visually and narratively Gerald get underground/coffin and the creature is left outside - significance? Gerald is bit by the healed once-monster and appears to pass out. He awakes - woman (??) helps her. Who’s Renfry? Vortex of faith surrounding each and everyone of our choices. Something out there waiting for you, something more - Ciri is pictured next.Q: As battles with horrifying creatures go how did this rate?Yennefer prepares for the transition - to beauty. The leader of the mage counsels her. Imagine the most powerful woman in the world. Open your eyes, she’s stunning.The Chapter (?? ring of leaders, the Mage) of elders? Agree to send Yennefer to the NIlfgard because she’s an elf which the Nilfgard hate.***high point** Yennefer and ? debate - I want to be powerful; you want to beautiful with everyone watching; get what I’m owed - no amount of power will get you what you want.There is a sacrifice to be reborn - you will bear no more. Yennefer is transformed in to a beautiful woman after the ceremony.Q: Is Yennefer’s motivation believable?Q: What is the deeper meaning behind her transition - its more than wanting to be beautiful?Q: did you have any issues with the dialogue? Because I did. It was a lot of gibberish that didn’t make sense or was just meant to sound cool.Eric’s take: This is my favorite episode of the season. It concludes Yennefer’s origin story and also foreshadows the show’s jumbled timeline as well as her advanced age. Her transformation was...interesting, and powerful, but I’m not entirely sure im sold on what it was trying to say or accomplish. Ciri is non-existent in this episode and I like that. Her story isn’t going anywhere and the show needs to set up its more interesting characters.Which is why this is my favorite episode. Geralt’s preparation and fight with the Striga is the penultimate story of the witcher. He is just looking to pay to get his horse back, and this leads him into a complicated “quest” that ends in him delving head-first into a scandal with King Foltest and his cursed daughter. It does an excellent job of laying out the story and building tension. Really this story could have been an excellent movie on its own. The battle with the Striga is amazing along with the pacing of the story and the conversation between Geralt, Foltest, and becomes the tale that a bard would defenitly sing about.Bensound.com theme music

Q1 Do you work on accounts that have some type of limiting factor (limited budget, tight geo targets, low search volume, etc.) regularly? Which factors are you dealing with (please add any others I overlooked!). Q2 Do you do anything, in particular, to manage client expectations when their accounts have limiting aspects to them? Q3 Let’s start with the dreaded limited budget as our first factor. If you don’t really have the dollars you need to not have to have budget be a limiting factor, how do you typically deal with that? Q4 Do you deal with limited budgets differently on different platforms? Q5 Tight or small geographic target areas - how do you typically deal with this? How do you get volume when target areas are very small (in the grand scheme of things)? Q6 Do you deal with tight or small geographic target areas differently on different platforms? Q7 Now for low search volume and/or niche topics. If the volume for what you’re targeting is low, how do you typically deal with that? Q8 Do you deal with low traffic volume differently on different platforms? Q9 What are some of your favourite strategies for smaller accounts? --- Send in a voice message: https://anchor.fm/ppcchat/message

We had some questions come through from our Instagram Followers, so we thought we’d sit down and have Phoebe and Jake answer them. Questions answered: Q1 - How many people do you have at packups? What is your process? Q2 - What OHS do you follow? Q3 - How do you cold call? Q4 - What do you do on a rainy day when you have installs? Q5 - How do you do so many installs in a day? How long do you usually take for one install? Q6 - Do you do a floor plan before an install? If so, by drawing it up or by eye? Q7 - Recommendations for removing the smell of paint before putting the house on the market. Q8 - Review of August

Host: Jai Shukla & Guest: Ben Hurst Q1 — How did it all begin in Oakville, all the way to Canada, and now you're the British GT? The dad of Ben Hurst stirred up the whole process when he took him to Bridgestone racing Academy to try out for a racing license. Ben Hurst got started in Formula Ford, here in Canada. He met one of the teams when he was at racing school there to get his racing license because Ben was just interested in trying. They eventually then won the championship after 3 years of persistence. The team he was with In the UK got partnered with an F3 team during the Formula Ford festival of friends. So that's kind of how Ben got introduced to everyone quickly in the UK. And that's kind of how all his opportunities came out. So it's kind of in one meeting after the next.   Q2 — You started off racing at age 16, did that affect how you saw the races approach the races? Yes, especially in F3 you have to be willing to either go into that corner and either crashed your car into someone else or if they back off. But Ben Hurst is not wired to go into a corner and just either Yes, he is going to make it or he is going to be out of the race. Ben always want to finish races, no matter what.   Q3 — So have you considered endurance racing something like Lemans? After watching it this year with Aston, Ben Hurst knew in my heart that there’s where he wants to be. Ben loves the level of preparation the teams go through. It's like an F1 car, but it's a GT car that goes for 24 hours.   Q4 — Between F3 and GT, what kind of differences are they in terms of pressure and atmosphere? I think there's more pressure because it's not only my race weekend, it's my teammates. Having a teammate does change the mentality a lot because you have to bring the car home for them because it's their race weekend as well. It’s always rewarding to get the results on track in the morning after your teammates may have put in the late night to get the car ready morning.   Q5 — How is your relationship with your partner and what is your advice on how to create a bond with your partner? For my partner, despite our different backgrounds, we have formed an efficient partnership. He is naturally quick but does not have racing experience. He helps me with qualifying for my outright pace and I handle the race starts. To build a great relationship with your teammates, I’d advise you to spend time together, train together, learn how each they work.   Q6 — Do you feel that racing is something you will want to continue for the rest of your life? Well, I've just graduated. And I took a degree that would help me with my racing career (Sports management) So I spent some time with the Renault F1 team, as a work placement in their sponsorship department learning how to how they get sponsors, I think that helped me.   Q7 — Can you share tips on how to get sponsorships? Its hard work, get a lot of verified contacts (email/phone lines especially) who are interested in what you do. Find the market you are in, look for companies that are interested in what you do. A blue ocean strategy will pay off big time. On what companies expect in return: Some opt for increased sales of their cars or other organizing coaching events. Expectations vary from one company to another. Be it Aston Martin, Renato or Renault.     Q8 — How did the university degree help you expand your knowledge about sponsorships?  I did my dissertation on how sponsorship works in Formula One. I also leveraged on the experience of the Head of my management team with 20 years of experience. He moved from the mechanic side to the commercial side of racing. Side by side, these two events expanded my knowledge on how sponsorships work. I’d say that Formula 1 sponsorship is about Business to Business partnership and getting introductions.   Q9 — Would you like to go into Formula One at some point? Or is it La mans and hundred percent endurance racing? I am 100% going to GT and endurance racing. I want to build my career with support from either dealerships or manufacturers at this level and work my way up to a factory role with one of the manufacturers. Rather than trying to find the funding for F3 for another year, FIA F3, for another year and then F2.     Q10 — So how do you manage to deal with that pressure of actually going into the car and feeling like everyone's ready and waiting for you to now deliver? If you're prepared, then you have nothing. That’s exactly my mindset. I think that the biggest thing I've learned is preparation. If I do my training, right, if I eat right, by the time I get to the race, I'm fully prepared and there should be nothing I'm got to think about other than going forward in the race that we're at.   Q11 — What do you feel is the biggest difference between watching and driving? So I think sometimes it looks a bit more intense on TV than it is in the car. Because you're calm in the car, you're just focusing on what you need to do. In the car, you're focused on what's directly in front of you and what's directly behind you. And you count on your team at that point for what's going on the bigger picture. As a driver, I keep a lot of things out of my mind.   Q12 — Have you ever been out of the zone? Are you ever in a situation where you feel like, today's just not my day when you're driving? More so, can you share with us on how you get yourself in the zone? I work hard at making sure I'm in the zone, I have a mine coach that works with my management company. And they help to keep that going system. As a routine, I usually do a warm-up of two to three minutes, jump on the skipping rope. And then I will go and find my own space for about 20 minutes, 10 minutes and listen to music. And then I commonly go put my helmet on. By the time my helmets are on, I keep my visor closed because I want to. I'm in the zone by that point. When I get in the car, I get the radios plugged in, and then I'm talking to my team. And it's all 100% of focus to what you have to do after that.   Q13 — What 3 tips can you share with racing drivers wannabes to put them in a position to make their dreams come true? Work hard. I am a fan of fitness. Have a notebook at the track or when you go-karting. If there are bumps and stuff you notice on the track, or if there's a line that works or a good overtaking spot, write it down. Make sure you know and write it down. It helps you. Don’t give up. You can't give up you have to keep going.

Welcome back to the “Neuroscience Meets SEL Podcast” this is Andrea Samadi. This interview will be broadcast on YouTube as well as on the regular podcast channel, so be sure to look for the YouTube link in the show notes if you would like to view the video.Background and Introduction:Today we have two pioneers in the field of educational neuroscience; Lori Desautels and Michael McKnight. I first found Lori from her TEDx Talk from Indianapolis[i] when I was searching for anything in the field on educational neuroscience back in 2014. It was 5 years ago that I partnered with Arizona’s Dept of Education and was urged from an Arizona educator to write another book that focused on the brain science behind learning, and back then there wasn’t as much information out there as there is now in this field. I found Judy Willis[ii], and learned about the amygdala highjack, read David Souza’s “How the Brain Learns” and John Medina’s “Brain Rules” and hired a neuroscience researcher (named Mark Robert Waldman[iii] ) so I could be sure I had the correct understanding of the brain and learning, but still needed some help to tie everything together. Finally, I found Lori, and watched her videos to understand the other parts of the brain and how they are interconnected. In Lori’s Ted Talk, she mentioned that “neuroscience and education have come together” and it’s a huge connection because every day experiences change the brain structurally and functionally—and I thought, this is incredible that we can finally explain how we can accelerate learning with this understanding of the brain. And then through Lori, had a chance to see Michael’s work and dive deeper into understanding Adverse Childhood Experiences. So, thank you for all you are both for pioneering this field, and helping so many around the world to understand what at first might seem like complex concepts, (if like most of us, we’ve not had a crash course in how our brain works) so this is groundbreaking by making this all so relatable for everyone.    I’m thrilled to finally “meet” you both, face to face, after many years of emails, social media replies. Please do follow Lori and Michael’s pages as they both share often about the impact; they are igniting in our schools today.  I will add their bios in the show notes, so you can learn more, but want to get straight into some questions.  Welcome Lori and Michael!Q1: For new people who are getting to know your work, can you give some background on how you both met and began working together, leading to you writing  your two books “Unwritten, The Story of a Living System”[iv] and your most recent book that I haven’t been able to put down “Eyes are Never Quiet: Listening Beneath the Behaviors of our Most Troubled Students”[v] and if you could explain the new movement of being trauma informed? Q2: I can ask this next question two ways, the first focuses on the problem when I ask “what could we possibly do to make an impact on our schools and students today knowing we are in a crisis with drug use, bullying, suicide and suicide ideation, and anxiety”  or I could ask it from this point of view where we change the narrative and focus on the solution by asking “how does shifting away from the traditional disciplinary approach to acknowledge the impact of stress on behavior and our students’ ability to focus and learn” shift the results you are both seeing in our schools today? Q3: Can you explain what educators, and parents should understand about the brain and how our emotions impact learning? Q4: I know firsthand about stress in the classroom—my first teaching assignment was a behavioral class back in the late 1990s. Like many teachers, I burned out before I even got started and if you were to ask ANY of my friends back then, I was the least likely to quit. Chapter 1 of your book “Eyes are Never Quiet” was eye-opening and even brought tears to my eyes with the advice that Michael gave an educator (who Lori shared was her daughter making the story even more impactful) because she was at the end of her rope in the classroom. I remember exactly how frustrating that felt and didn’t make the decision to quit and leave the profession quickly—but it did make me wonder—especially with the crisis around teacher shortage, what would happen if ALL new teachers were given Michael’s advice, and found strategies to thrive, not just survive in this profession? Q5: What is your vision for your work? Where would you like to see the most impact/change?Q6: What is your vision for the standards in the US as they relate to SEL/neuroscience/health and well-being and how can advocates with this work make sure that all states align as new standards are being created?Q7: What about the educational publishers? What should they consider when creating new curriculum that aligns with these new standards and important developmental benchmarks for students?Q6: Do you both have any final thoughts or words of wisdom to leave us encouraged as we continue to learn more about how emotions and learning are intimately connected and processed in the brain? Is there anything I might have missed that you think is important? Thank you both for so openly sharing your knowledge with the world. I urge any listeners who want to learn more about this work to follow Lori and Michael. Lori is @desautels_phd and Michael is S on Twitter. You can find them on Linkedin, Facebook and Instagram to see their strategies in action. Thank you both.BIODr. Lori Desautels, is an assistant professor at both the undergraduate and graduate levels at Butler University in Indianapolis. Lori's passion is engaging her students through neuroscience in education, integrating Mind Brain Teaching and Learning Strategies into her courses at Marian and now Butler University.Dr. Desautels designed and teaches the Applied Educational Neuroscience certificate program at Butler. This program is specifically designed to meet the needs of educators, social workers and counselors who work beside children and adolescents that are experiencing adversity and trauma. Lori has conducted workshops throughout the United States and abroad. Lori's second book was published in January 2016, "Unwritten, The Story of a Living System," co-authored with Michael McKnight and they recently published “Eyes are Never Quiet: Listening Beneath the Behaviors of Our Most Troubled Students”[vi] that should be required reading for parents, educators, and counselors looking to understand the impact of stress on behavior in today’s schools.Michael McKnight is currently an educational specialist for the New Jersey Department of Education working in the Cape May and Atlantic County Office of Education. Michael works closely with the 42 school districts in the counties and is involved with a wide range of school issues. Michael has a passion for creating and supporting Reclaiming Environments for “at-risk” children and youth as well as the adults who serve them.He has been involved with program and staff development for over 30 years.  He views himself, not as an expert, but as a learner and a teacher who has always enjoyed building strength-based cultures with others.[i] A Call to See and to Serve in Education Lori Desautels, YouTube published Nov. 26th, 2012 https://www.youtube.com/watch?v=n9KhDjGGHCk[ii] Judy Willis What Do Teachers Need to Know About the Brain YouTube published April 23, 2013 https://www.youtube.com/watch?v=2GdufhdthFo[iii] TEDx Conejo published 3/27/10 Mark Robert Waldman on “How to Change the World” https://www.youtube.com/watch?v=yvhCLXEeSDQ[iv] Lori Desautels and Michael McKnight Unwritten: The Story of a Living System: A Pathway to Enlivening and Transforming Education Wyatt-MacKenzie Publishing (January 9, 2016)  https://www.amazon.com/dp/B01AF3OVG0/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 [vi] Lori Desautels and Michael McKnight Eyes Are Never Quiet: Listening Beneath the Behaviors of our Most Troubled Students https://www.amazon.com/Eyes-Are-Never-Quiet-Listening-ebook/dp/B07ML51Q8G/ref=sr_1_1?crid=3RXFMT86D73A9&keywords=eyes+are+never+quiet&qid=1566934605&s=digital-text&sprefix=eyes+are+never+%2Cdigital-text%2C183&sr=1-1

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How important is geographic targeting in the accounts you work on? Why is it at that level of importance? (I am assuming it matters to some degree to all advertisers, but not equally importantly). Q2 In Google Ads what historically has been your preferred geo targeting setting? Why? Q3 Do you expect the change in the way you can target geography in Google Ads to impact you or your clients? If so, how? Q4 Do you use similar geo targeting on other platforms? Why or why not? Which are similar or different? Q5 Do you have any practices you employ to try to keep geo targeting limited to where you actually want it (on any platform)? Q6 Do you regularly monitor location data for your campaigns (on any platform)? Q7 Do you find that you are geo located correctly by search engines, web sites or social platforms? If not, does that concern you as an advertiser? Q8 Is geo targeting something you would trust machine learning to figure out for you? Why or why not? Does your answer vary by platform? Q9 If you could magically change one thing about how you’re currently able to geo target campaigns on any platform, what would you do? https://neptunemoon.net/2019/06/google-ads-makes-a-major-change-to-location-targeting/ --- Send in a voice message: https://anchor.fm/ppcchat/message

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is a situation you’ve found yourself in recently where you felt like you had to figure out something really difficult and/or something that seemed like a giant roadblock? Q2 When you run into something that seems impossible or there is a major roadblock in your way, what do you generally do? Q3 What is your biggest roadblock or "in need of a workaround" frustration right now? Q4 How do you handle it when a platform (I’m looking at you @facebook ) goes down for a day or more? Q5 I know a lot of you have been really frustrated with the level of “support” that @GoogleAds seems to be providing these days… how do you work around that? Q6 Do you build any time into your projects/contracts/regular schedules that assume there will be some time needed to deal with "nonsense, not of your doing"? Q7 What if your client (or team if you’re in-house) is the roadblock? How do you handle that? Q8 Is there anything going on for you right now that you could use the power of the #ppcchat minds to help you get around? --- Send in a voice message: https://anchor.fm/ppcchat/message

In this podcast, Tracy talks about ADHD and Rejection Sensitive Dysphoria or RSD. Because Tracy doesn’t struggle with RSD she wasn’t that interested in learning about it but once she realized it was the number one requested topic among the women in her Facebook group, she started doing her research. Discover why emotion is not mentioned in the DSM, despite the fact that all experts believe that it is an integral part of ADHD. What do so many of us with ADHD complain about? Short temper Impulsivity Low frustration tolerance Overwhelmed by emotions Overwhelmed by the pain or energy of others Others with ADHD may be unaware of others feelings and may seem to be insensitive Excitability Tracy clarifies that if emotion isn’t mentioned, that means that RSD is also not recognized in the DSM. Learn about the 3 types of mood challenges in ADHD. Discover which one of them is associated exclusively with ADHD. Tracy shares why it’s so difficult for so many women with ADHD to grow up with a positive self-concept and the one thing that is instrumental in success for ADHD women.   Learn the symptoms of Rejection Sensitive Dysphoria and how it got its name. Discover how it looks different depending on whether or not those who experience it internalize or externalize the emotional response. Tracy shares how members in her group describe what RSD feels like and how prevalent it seemed to be among the ADHD women in her group. Discover how RSD can often be misdiagnosed as social phobia, bi-polar disorder and/or depression but how it is different. Tracy talks about how Rejection Sensitive Dysphoria can affect people’s lives and relationships. She also shares a potentially positive side to RSD.   Learn what might help to lesson symptoms of RSD both in the way of medication and psychotherapy. Once Tracy read about the drive to suceed and achieve, it was easy to wonder if perhaps she had RSD. That’s when she took this self-test here. Like all things ADHD it’s all about the degree of impairment. Here are the questions. Choose Often vs. Not Often for each question. Q1: Do you ever experience sudden, intense bouts of rage when your feelings are hurt? Choose Often vs. Not Often for each question Q2: Do you ever experience sudden, intense bouts of depression when your think you have been rejected or criticized? Q3: Are you your own harshest critic? Q4: Do you ever feel anxious in social situations because you assume that no one likes you? Q5: Do you consider yourself a “people pleaser,” often going above and beyond to get on someone’s good side? Q6: Do you ever pass up opportunities or avoid starting projects because you’re afraid you’ll fail? Q7: Have you ever been called “overly sensitive” or a “head case” because of your strong emotional reactions? Q8: Do you often dedicate more time than is necessary to a project or become perfectionistic to make sure your work has no mistakes (and is above reproach)? Q9: Do you ever experience your emotions as a physical sensation, as though you’ve been punched in the chest or physically “wounded?” Q10: Do you ever feel shame about the “lack of control” you have over your emotions? Q11: Before you were diagnosed with ADHD, were you told you might be depressed? Have bipolar disorder? Have a borderline character disorder? Q12: Do you ever shy away from close friendships or romantic relationships, because you worry that if people “know the real you,” they won’t like you? Q13: Do you assume the worst in commonplace interactions — worrying you will be fired every time your boss calls you in to her office, for instance? Q14: Do you regularly think that you cannot go on feeling this way? Q15: Do you ever avoid meeting new people or trying new things because your fear of rejection and criticism is so strong? Resources: https://www.webmd.com/add-adhd/rejection-sensitive-dysphoria#2   https://chadd.org/wp-content/uploads/2016/10/ATTN_10_16_EmotionalRegulation.pdf   https://www.additudemag.com/rejection-sensitive-dysphoria-adhd-symptom-test/  

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently doing advertising on any display networks? If so, which ones? Q2 What types of campaigns are you running on those networks? Q3 What is working well in display for you right now? Q4 What is NOT working well in display for you right now? Q5 Has client interest in/desire for display changed over the past year? If so, in what ways? Q6 Do you wish you were doing more display? Why or why not? Q7 What is the best thing about running display campaigns, in your experience? Q8 If you could change anything about how display campaigns work, what would it be? --- Send in a voice message: https://anchor.fm/ppcchat/message

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Is privacy something that you or your clients think about when it comes to digital advertising? If so, why or if not, why not? Q2 Are there any particular methods or practices that you will not use due to privacy concerns (as an advertiser or on behalf of a client advertiser)? Q3 Which platform(s) do you think handle the precarious balance of user privacy and advertiser desire for targeting data the best? Q4 Which platform(s) do you think handle the precarious balance of user privacy and advertiser desire for targeting data the worst? Q5 What is your biggest concern regarding privacy and advertising? Q6 Do you think ad blocking technology should be of concern to digital advertisers? And, do you use it personally? Q7 If regulation will be coming to the digital space regarding people’s data, what do you think is the most important aspect to address? Q8 Are your views on privacy and advertising different as an individual and as a digital marketer? If so, where do they diverge? spreadprivacy.com/do-not-track/ www.bbc.co.uk/news/technology-46944696 --- Send in a voice message: https://anchor.fm/ppcchat/message

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk WIlliams (@PPCKirk) Q1 What is something you are doing differently this year than any other year to prepare for the holidays? Q2 When do you expect to begin ramping up budget and bids for the holiday season? (or have you already?) Q3 How do you determine additional budget for the holiday season for planning purposes (specific number examples encouraged!)? Do you have a specific process beyond “It depends”? Q4 LEAD GEN FOLKS! How do you typically prepare for the holidays? Is this a low-point in the year seasonally, business as usual, or do you see a bump as well? Q5 What percentage of your PPC budget is going to search, and what percentage to social in Q4 2018? Is this a change from 2017? Q6 Do you have a dedicated Amazon holiday plan for this year? Roll call for agencies actively managing Amazon ads for clients (or in-house brands). Any interesting tidbits to share? Q7 Do you believe this year will be different in some way for holiday consumer behaviour? If yes, how so and/or why? Q8 If you could give 1 piece of advice for holiday prep for a noob PPCer, what would it be? --- Send in a voice message: https://anchor.fm/ppcchat/message

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk Williams (@PPCKirk). ​ Q1 POLL: What (for you) is most important about PPC Conferences? Please discuss opinions, or include Other ideas in the response. Options: Food/Amenities, Speakers, Networking, Location Q2 When attending a conference, what percentages would you assign to each of these (try to get to 100% ;) : > Be inspired > Gain specific, actionable takeaways. > Networking > other Q3 As attendees: What is the biggest deterrent for (not) going to a PPC conference? What makes you avoid a conference? Or perhaps, why haven’t you gone to one yet? Q4: We have a lot of speakers in #PPCChat. As a PPC Conference Speaker, what is a piece of advice you have for someone who wants to speak at a conference someday? Q5: What is the top thing you think many/most/all PPC speakers need to level-up their presentations? Is their a common weakness we can all grow in? Q6: Do you prefer keynote or breakout sessions? Why? --- Send in a voice message: https://anchor.fm/ppcchat/message