Podcasts about programmatic advertising

Send me a messageMost people don't think about carbon emissions when they think about the internet—let alone digital advertising. But here's the kicker: the ad tech ecosystem is responsible for roughly the same emissions as the global aviation sector. Yes, really.In this episode of the Climate Confident podcast, I spoke with Frank Maguire, SVP of Product Marketing & Sustainability at Equativ (formerly Sharethrough), about the often-overlooked climate impact of digital ads. We broke down how every impression, bid, and page refresh contributes to a complex, energy-intensive infrastructure—and what's actually being done to clean it up.Frank shared how programmatic advertising works, why the auction-based model generates such high emissions, and what's being done to make ad delivery more efficient. We explored GreenPMPs (Private Marketplaces) that strip out high-emission inventory while improving performance, the role of AI in optimising and complicating emissions, and why industry collaboration is key.We also discussed how regulation like the EU's CSRD is pushing companies to measure and act on their digital carbon footprint—and why that matters for brands, platforms, and consumers alike.If you've ever wondered how something as invisible as online ads can have a tangible climate impact—or how business can respond—this episode unpacks it all.Listen now to learn how the ad tech world is confronting its emissions problem, and what it means for sustainability in digital infrastructure. Digital Disruption with Geoff Nielson Discover how technology is reshaping our lives and livelihoods.Listen on: Apple Podcasts Spotify Digital Disruption with Geoff Nielson Discover how technology is reshaping our lives and livelihoods.Listen on: Apple Podcasts SpotifySupport the showPodcast supportersI'd like to sincerely thank this podcast's amazing supporters: Jerry Sweeney Andreas Werner Stephen Carroll Roger Arnold And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent Climate Confident episodes like this one.ContactIf you have any comments/suggestions or questions for the podcast - get in touch via direct message on Twitter/LinkedIn. If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover the show. CreditsMusic credits - Intro by Joseph McDade, and Outro music for this podcast was composed, played, and produced by my daughter Luna Juniper

This is the third episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here:  https://youtube.com/live/fd_t1dFcxZM In this episode, we sit down with Giorgia Howell, Head of Managed Services at Drako, to break down the art and science of smart programmatic advertising. Whether you're a newbie trader or learning how to manage client expectations better, this one's packed with gold. Key Takeaways: Custom targeting is a game changer Use geo-targeting, competitive conquesting, and location data to find the right users in the right places. Don't skip pre-campaign planning Understand your audience before hitting “go.” Market research, demographic insights, and clear campaign goals will make your optimizations easier. Campaigns need love at every stage Georgia walks us through before, during, and after campaign strategies using a real-world example: a nationwide Canadian campaign. Automation is your friend Move beyond manual work—Draco's tools help simplify complex decisions. Talk to your clients! Clear communication and alignment on KPIs = smoother campaign execution and better results. Custom targeting and solid communication aren't just “nice-to-haves”—they're the backbone of high-performing campaigns. Take the time to plan, optimize, and talk it out, and you'll see real results. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership    Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamp: (00:01) - Welcome to the LinkedIN Live Podcast & guest intro (11:57) - Optimizing Ad Campaigns for Audience Targeting (18:06) - Advanced Audience Targeting Strategies (30:19) - Strategic Campaign Planning and Execution (36:32) - DraKo Team Appreciation and Update   Meet Our Guest: Giorgia Howe https://www.linkedin.com/in/giorgia-howe/  Drako https://www.drakomediagroup.com/  Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest      Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/   

How did programmatic go from misunderstood tech jargon to a foundational piece of modern media strategy, and why are younger marketers so drawn to it?In this Digital Disruptors episode, PMW News Reporter Reem Makari speaks with Babajide Sotande-Peters, Senior Manager of Global Programmatic & Innovation at a team x Omnicom, Milica Lukic, Account Director at Adform, and Sophie Marsh-Baldry, Senior Programmatic Account Manager at Azerion. Together, they share how they each found their way into the programmatic space and why they've stayed.The trio discuss why programmatic is often seen as the perfect entry point for digital-native gen Z and millennial marketers, thanks to its data-driven nature, channel diversity, and demand for analytical thinking. But it's not just a young person's game, they also reflect on the importance of having mixed-experience teams to drive innovation, context, and creativity.New episodes of the mini series will continue to come out fortnightly alongside the main show, Performance Marketing Unlocked. Click this link to view the winners from this year's 30 under 30 awards.~ Episode breakdown ~(0:00 - 4:23): Introduction to programmatic advertising and personal journey(4:23 - 9:59): Programmatic as an entry point and generational differences(9:59 - 16:33): Collaboration between generations and client openness to innovation(16:33 - 27:11): Programmatic in wider marketing strategy and traditional media(27:11 - 41:20): Risks, AI, and myth vs. fact in programmatic~ Further reading ~Spotify opens programmatic marketplace to advertisers with launch of new solutionNetflix expands programmatic offering to EMEA with Google DV360 and The Trade Desk partnershipsBig tech under fire after report finds programmatic ads running alongside CSAM sites Hosted on Acast. See acast.com/privacy for more information.

This is the second episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here:  https://youtu.be/jXgKLxwVj44  In this episode, I talk with Natalia Ruelas from Drako about her journey from studying marketing in Canada to becoming an account manager in programmatic advertising. She shares how important it is to research and measure everything to help campaigns perform better. We discuss why small teams and good communication matter in this complex ad world. We also dive into campaign optimization. Natalia explains why it's not enough to have a plan, you need SMEs that can adjust to real-world situations. We talk about: What does real-world flexibility in campaign planning look like? What are common mistakes with targeting and geofencing? How can you use data to improve campaign performance? Natalia also shares how a positive attitude can drive creativity and success. She encourages marketers to be honest with clients and work together openly. This episode is full of tips and fresh ideas to help you plan smarter and feel inspired. Stay tuned for more on data-first media planning and campaign measurement!   Sign up to the Live podcast Episode 178 via LinkedIN Live:  Audience First, Attribution Always: A Practical Workshop for Traders https://www.linkedin.com/events/audiencefirst-attributionalways7333313761019142144/theater/ About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching:   Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership      Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program     Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamp: (00:02) Media Planning With Data-First Mindset (10:25) Optimizing Campaign Planning With Data (23:39) Effective Campaign Planning With Data Partners (36:51) Embracing the Superpower of Happiness     Meet Our Guest: Natalia Ruelas https://www.linkedin.com/in/nataliaruelast/  Drako https://www.drakomediagroup.com/  Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest      Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/   

This is the first episode in a special 3-part series sponsored by Drako! In this episode, I talk with Stewart Sullivan, CEO of Drako, about his journey from being a marketing student at Concordia University to leading a fast-growing programmatic data company. Stewart shares what it's like to work in ad tech as a former trader and why it's so important for media buyers and data partners to work closely together. You'll learn how Drako grew from just reselling a DSP to building their own powerful location data tools that help solve real problems for advertisers. We talk about: How to choose the right data partner (and why it's often confusing) The biggest myths about using custom data in campaigns Why location data is key for reaching the right audience and beating competitors How to use geo-targeting and data signals to improve campaign performance Stewart also gives great advice for marketers: Ask questions, dig into your data, and don't just stick with what's familiar. This episode is packed with tips for making smarter programmatic decisions — and it's just the beginning. Stay tuned for parts 2 on Media Planning with a Data-First Mindset  and 3 on Data Measurement and Attribution of this special series with Drako.  Sign up to the Live podcast Episode 178 via LinkedIN Live:  Audience First, Attribution Always: A Practical Workshop for Traders https://www.linkedin.com/events/audiencefirst-attributionalways7333313761019142144/theater/ About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching:   Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership      Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program     Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamp: (00:00) - Choosing Data Partners in Programmatic (07:48) - Choosing the Right Data Partner (17:05) - Optimizing Data Onboarding and Segmentation (26:16) - Customizing Data Signals for Campaign Success (37:54) - Customizing Data Segments for Success     Meet Our Guest: Stewart Sullivan https://www.linkedin.com/in/stewartsullivan/  Drako  https://www.drakomediagroup.com/  Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest      Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/   

https://reachandfrequencycourse.thinkific.com/courses/program What it is: A 4-week live accelerator for programmatic traders and ad ops pros who want to level up fast inside the DSP, using real campaigns and walkthroughs. Who it's for: Junior traders who want hands-on experience Client service or ad ops pros managing campaigns In-house marketers pivoting to programmatic Traditional Media Buyer What they'll get: Weekly live DSP walkthroughs (recorded if they miss it) Campaign optimization using real examples (Bring your own or use our case studies) Slack channel access for Q&A and peer support Hélène's personal feedback on one campaign setup or report Optional 1:1 onboarding call (first 15 signups) Price: $199/month for 3 months Cancel anytime – No commitment after July    Sign Up by emailing me at helene@heleneparker.com or https://buy.stripe.com/9B628k2KMeODgWZ7TD5ZC00 #programmatic  

Next in Media spoke with Conor McKenna, partner at Luma Partners, about what's held ad tech back from exploiting the creator economy, and why creators themselves - along with a new competitive dynamic among the tech platforms - may lead the industry in a whole new direction.

The ad industry is seeing major shifts, with Microsoft stepping back from Xandr amidst the rise of AI and the complexities of CTV advertising at the forefronts. Meanwhile, the value of local advertising is in question, as it struggles to keep up with the evolution of digital platforms and measurement.

Was bewegt den Werbemarkt 2025? Welche Rolle spielt Bewegtbild für Retail Media? Warum brauchen wir einfache und vergleichbare Media Leistungswährungen? Wie wird Programmatic Advertising den Markt treiben? Uwe Storch, wortgewaltige Stimme der Werbungtreibenden, FERRERO-Mediachef und langjähriger OWM-Vorsitzender diskutiert mit mit Host Kai-Marcus Thäsler über die Mediawelt im Zeitalter der Digitalisierung, die Rolle der JICs mit ihren Qualitätssiegeln und die steigende Relevanz von Out of Home.

In this episode, we're joined by Augusto Romano, co-founder of Digo, and Anthony Gonzalez from JWP Connatix, to break down how smart video strategies and real partnerships are helping brands connect with the growing U.S. and Hispanic audience. Augusto shares how Digo was built to serve vibrant communities such as  Dominicans, Puerto Ricans, Salvadorans, and more through premium video content. Meanwhile, Anthony shows us how JWP Connatix powers this mission with advanced tech to deliver and monetize video content effectively. Together, they explain how viewer habits are shifting; everyone's watching more video and why publishers and advertisers need to keep up. The solution? Using tools like Private Marketplaces (PMPs) and Demand-Side Platforms (DSPs) to reach Hispanic audiences in brand-safe, culturally relevant ways. But the real secret sauce? Authenticity. Augusto and Anthony talk about why brands need to understand cultural nuances, not just demographics, to truly connect. By building long-term, genuine partnerships and embracing digital transformation, especially among Latin American and Spanish-language media, brands can unlock the full power of the Hispanic market. Tune in for an insider's look at what it takes to create meaningful connections and successful campaigns in today's video-first world.

This week on the Boxoffice podcast, brought to you by Arts Alliance Media, co-hosts Daniel Loria, Rebecca Pahle, and Chad Kennerk discuss the latest news in theatrical exhibition, including The Cinema Foundation's Sneak Peek Showcase, Warner Bros.' Sinners, A24's The Legend of Ochi and upcoming Friendship. They also highlight the announcement of Star Wars: Starfighter in May 2027 and this weekend's release of Sony Pictures/Screen Gems' Until Dawn, which offered a $5,000 grand prize in a dusk to dawn screening competition. In the feature segment, Rebecca speaks to David Ong, the Chief Commercial Officer at Arts Alliance Media (AAM)Give us your feedback on our podcast by accessing this survey: https://forms.gle/CcuvaXCEpgPLQ6d18 What to Listen For00:00 Intro01:01 Sneak Peek Showcase Plans03:00 Sinners: Box Office and Audience Reaction04:09 Upcoming A24 Comedy with Tim Robinson05:00 New Release Dates: Song Song Blue & Star Wars07:00 Star Wars: Starfighter and Avengers Updates09:10 Franchise Expectations in the Modern Era10:00 India Blockbuster Tuesdays: Discount Days Driving Traffic11:10 Until Dawn: Movie Marathon Marketing Stunt13:10 Box Office Projections & April Preview17:13 New Segment Wrap-Up18:30 Interview: David Ong, Arts Alliance Media24:00 The Role of TMS & AI in Modern Cinemas26:00 Sustainability and Laser Technology Trends27:00 Software Integration, Data, and Future Tech28:45 Find Your Freedom Campaign30:20 Programmatic Advertising & Community Partnerships33:00 Open Platforms and Industry Collaboration

If you've ever wanted to unlock the hidden marketing strategies that can transform small businesses from invisible to irresistible, then you must listen to Kenny Ridgell's game-changing insights. Discover how to find marketing 'blue ocean' opportunities where competitors aren't looking, leverage AI without losing your unique voice, and generate leads at a fraction of traditional advertising costs. Kenny reveals the exact tactics top-performing businesses use to dominate their local markets - strategies most entrepreneurs don't even know exist.Show Notes:Kenny Ridgell's journey from dental school to digital marketingThe power of Go High Level CRM for small businessesInnovative marketing strategies for local and regional marketsHow to find and exploit untapped digital marketing opportunitiesThe impact of AI on marketing and copywritingPractical advice for entrepreneurs looking to scale their business.

Next in Media spoke to Marc McCollum. Chief Innovation Officer at Raptive, about how smaller publishers are enduring in the face of AI search, Google search changes, and the supposed death of cookies.

In this episode, we sit down with Bob Regular, CEO of Infolinks, to explore the evolving world of programmatic advertising and the rising importance of curation. Bob walks us through his journey in digital media—from the dial-up days to today's complex ad tech ecosystem—offering valuable insights along the way. We dive into how Supply Path Optimization (SPO) is playing a critical role in improving the connection between advertisers and publishers by enhancing media quality and eliminating unnecessary middlemen. Using the analogy of choosing the best billboard location, Bob explains how digital ad placement is just as strategic, with audience targeting and creative messaging being essential for success. We also touch on the often-overlooked challenges of inconsistent naming conventions and unclear attention metrics, and how curation and SPO can help simplify and improve the overall advertising experience. The conversation wraps up with a closer look at the differences between direct and reseller relationships in ad tech, and how SPO is shifting industry priorities. Bob shares key takeaways from recent training sessions with media holding companies, including the major reduction in non-value-adding players since the adoption of ads.txt. This episode is a must-listen for anyone interested in the future of digital advertising and how we can build stronger, more transparent partnerships in the ecosystem. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching:   Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership      Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program     Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamp: (01:44) Evolution of Digital Media Industry (09:27) Publisher Placement Curation Strategy  (15:07) Challenges in Ad Serving and Curation  (25:18) The Complexity of Ad Tech Pathways  (33:15) Perspectives on Premium Advertising Approach  (38:12) Rebuilding Collaboration in Advertising Industry     Meet Our Guest: Bob Regular  https://www.linkedin.com/in/rregular/  Infolinks Media  http://www.infolinks.com Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest    Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/   Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course    Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/   

Mike and ad consultant Emily Riley are back talking about the big headlines in media and advertising, including the plunge in consumer confidence, how brands are viewing retail media right now, the fate of Yahoo's DSP, and lawsuits against the Trade Desk.

In this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how the ad tech world is always changing.   We also talk about important industry topics like privacy (specifically PETs) and diversity at tech conferences. Women and BIPOC (Black, Indigenous, and People of Color) representation matters, and we highlight the humor, support, and progress happening at these events.   The episode also dives into the hidden heroes of programmatic advertising, the "programmatic ninjas" in ad operations. We discuss new tools for brand safety and media trading, as well as insights from ad tech pioneer Brian O'Kelley on improving user experience. Plus, we look at how community-driven brands like Marketecture Live and Advance Women are shaping the future of the industry.     Special shoutout to our honorary mentions: Advance Women: https://advancewomenofficial.com/  Priti Powell: https://www.linkedin.com/in/pritip7/  Hollis Guerra: https://www.linkedin.com/in/hollisguerra/  Sophia Westrich:  https://www.linkedin.com/in/sophiawestrich/   Melinda Han Williams: https://www.linkedin.com/in/melindahan/  Mike Hauptman: https://www.linkedin.com/in/michaeljhauptman/  ATG: https://www.adtechgod.com/  Admonster: https://www.admonsters.com/conferences-and-events/  Lynne D Johnson: https://www.linkedin.com/in/lynnedjohnson/   Advance Women: https://advancewomenofficial.com/  Priti Powell: https://www.linkedin.com/in/pritip7/  Hollis Guerra: https://www.linkedin.com/in/hollisguerra/  Sophia Westrich:  https://www.linkedin.com/in/sophiawestrich/   Jeremy Bloom: https://www.linkedin.com/in/jeremypbloom/  Amelia Tran: https://www.linkedin.com/in/ameliatran/  Ari Paparo: https://www.linkedin.com/in/aripaparo/  Chris Luna: https://www.linkedin.com/in/chris-luna-a85017b/  Rob Beeler: https://www.linkedin.com/in/robertabeeler/  Melissa Chapman: https://www.linkedin.com/in/melissashaychapman/   Brian O'Kelley: https://youtu.be/_kjfCrHvnGk?si=RM3IQpcXpAQXFCXx  Iesha White: https://youtu.be/2edt1xrHNdQ?si=cFS2eQfejKLW21mz  Albert Thompson: https://youtu.be/fd_zzQZx-PI?si=o1eI_IFuAtsFvFfp  Announcement   We have opened The Reach and Frequency MEMBERSHIP, exclusive to programmatic ninjas, adops, adtech unicorns looking for a community where we can learn freely and judgement free.  https://programmaticdigest14822.ac-page.com/executivemembership    About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. Request a sample training roadmap A hybrid model where we activate and train in DSPs. Book a Free Call   Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up Self-Paced Course: Learn at your own speed with full content access. Enroll Here Waitlist for Future Workshops: Join Here  Timestamp: (00:02) - Programmatic Industry Insights From Mockitecture (14:39) - Privacy and Diversity in Tech Conferences (18:45) - Industry Diversity and Inclusion Discussion (31:52) - Ad Ops in Ad Tech (40:28) - Brand Safety and Ad Tech Innovations (46:59) - Evolution of Tech Industry Insights     Meet Our Guest: Allie Lichtenberg https://www.linkedin.com/in/allisonmottolalichtenberg/  Shannon Rudd https://www.linkedin.com/in/srudd/ Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest    Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/   Looking for programmatic training/coaching?    Sign up to our Accelerator Program:  A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program    Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/     

Next in Media spoke with Jason Horowitz SVP US Marketing, Global Head of Media & Digital at Mattel about his long career at the brand, where his purview includes everything from Barbie and Hot Wheels.  Jason talked about how much kids media has changed over the past decade, and how the company navigates media planning, creators, and privacy rules.  Jason also talked about Mattel's unique Fast strategy, and why he's both a marketer and a media planner himself.Takeaways:Content is King

summaryIn this episode, Ashley Monk dives into the world of programmatic advertising, explaining its definition, mechanisms, and best practices. She discusses how programmatic allows for automated buying and selling of digital ads across various platforms, emphasizing the importance of targeting specific demographics and behaviors. The conversation also covers when to effectively use programmatic advertising and when it may not be the best fit, particularly for smaller budgets. The episode concludes with a call for audience engagement and feedback. takeaways Programmatic advertising automates the buying and selling of digital ads. It allows targeting across multiple channels and platforms. Effective programmatic strategies require a clear understanding of the target audience. Programmatic works best for specific demographics and behaviors. The number of touchpoints needed for conversion has increased post-pandemic. Programmatic can be used for both top-of-funnel awareness and bottom-of-funnel retargeting. Smaller budgets may benefit more from high-intent platforms like paid search. Understanding demand-side platforms is crucial for programmatic success. Programmatic can contextualize ads based on user location and behavior. Audience feedback is essential for improving content and engagement.

Programmatic advertising is changing the game for digital marketers! This week, Mark is joined by the media and digital marketing duo, Alyssa Laubacher and Lauren Moses, to discuss what programmatic advertising is, how it works, and why it can be a beneficial tool for marketers. Join Mark, Alyssa, and Lauren for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

Ann Tarasevich, the visionary leader of Access Marketplace, joins us to unravel the complexities of leadership in the ad tech world. With her rich experience at the intersection of academia and digital marketing, Ann takes us on a journey through Ukraine's evolving programmatic advertising landscape. Discover how her company's innovative technology connects advertisers and publishers and gain insights into the programmatic SSP platform, all while understanding the dynamics between buy-side and sell-side players. Ann's story is not just about technology; it's about her personal evolution and the allies who supported her rise in a male-dominated industry. The conversation takes a poignant turn as we spotlight the hurdles women encounter on their path to leadership in tech and ad tech. With only 25% of executive positions held by women, Ann shares personal anecdotes of being underestimated and facing pay disparities. We discuss the critical role of confidence, authenticity, and community support in overcoming stereotypes and advancing careers. Companies have a part to play too, by fostering environments that celebrate women's achievements and invest in leadership training to bolster growth and self-confidence. It's a candid dialogue on breaking barriers and seizing opportunities for women leaders. Empowerment and continuous learning are themes that resonate throughout our discussion. We highlight how fiction and insightful podcasts can shape leadership skills and bolster resilience. Ann emphasizes the importance of networks like the Women in Programmatic Network, inviting listeners to connect and share experiences. With a hint at her future plans of writing a book, Ann illustrates the power of staying connected within the community. This episode is a treasure trove of inspiration and a roadmap to leadership excellence for women in ad tech. Join Our Next FREE Workshop (March 27th): Sign Up Here  or below: https://www.heleneparker.com/freeworkshop/  About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. Request a sample training roadmap A hybrid model where we activate and train in DSPs. Book a Free Call   Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up Self-Paced Course: Learn at your own speed with full content access. Enroll Here Waitlist for Future Workshops: Join Here Timestamp: (00:02) - Women in Leadership in Ad Tech (10:52) - Challenges and Growth for Women Leaders (20:53) - Continuous Learning and Personal Growth (30:59) - Connect With Women in Programmatic   Meet Our Guest: Ann Tarasewicz https://www.linkedin.com/in/ann-tarasewicz-759200b3/   Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC https://www.heleneparker.com/    Programmatic Media Experts | LinkedIn https://www.linkedin.com/in/helene-parker/      Learn Programmatic  As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/  Programmatic Coaching Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6881736433963474944    Programmatic Digest  Youtube | LinkedIn  https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest    Manuela Cortes - Co-Host  Programmatic Digest In Espanol  Manuela Cortes | LinkedIn https://www.linkedin.com/in/manuela-cortes-/    Looking for programmatic training/coaching?    SIgn up to our Accelerator Program:  A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program    Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ 

Mark Positano is the Head of Political at StackAdapt, a programmatic digital advertising buying platform. With a focus on advertising outside the "walled gardens" like Facebook and Google, StackAdapt uses AI and data analytics to optimize ad buying and targeting for political campaigns across a wide range of media properties and streaming platforms. We talked about: Getting beyond micro-targeting using a more nuanced approach to targeting voters Growth of political digital ad budgets outpacing growth of traditional ad budgets Digital ad buying strategies How response to digital ads can inform traditional ad strategies Metrics of success of a digital ad campaign #StackAdapt #PoliticalAdvertising #DigitalAdvertising #PoliticalMarketing #Midterms2026 #VoterTargeting #CTVAdvertising #AdMeasurement #ProgrammaticAdvertising StackAdapt.com

In this episode, Kate, Jeff, and Nidhi dive into the latest developments shaping economics, media, technology, and entertainment in 2025. From tariffs impacting trade to the evolution of streaming platforms and AI innovation, we explore how industries are navigating uncertainty and embracing change. Highlights include insights from the US Federal Reserve Beige Book, Oscars viewership trends, YouTube's app redesign, and updates from the Morgan Stanley TMT Conference.Segments(00:00) Introduction(00:28) Global Economics Overview(01:32) Beige Book Insights(02:45) US Consumer Spending Trends(03:30) Tariffs and Price Increases(05:02) F1 Viewership Insights(07:13) European Media Owners Report(08:55) Linear TV Trends in Europe(09:56) Germany's Cable TV Shift(11:00) Streaming vs. Linear TV(14:52) Out-of-Home Advertising Growth(15:32) Programmatic Advertising in OOH(16:18) YouTube's Redesign & Aggregation(17:04) The Battle for the Living Room(19:41) Morgan Stanley TMT Conference Highlights(20:10) Fox's DTC Strategy(22:31) Netflix's Ad Business Growth(24:00) Disney's Focus on Advertising(24:34) Warner Bros. Content Strategy(25:55) Weekend Plans & Closing RemarksSome links:GroupM's This Year Next Year 2024 End of Year Report: https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/US Federal Reserve Beige Book: https://www.federalreserve.gov/monetarypolicy/files/BeigeBook_20250305.pdf Thanks for tuning in! If you enjoyed this episode, don't forget to hit the follow button, and rate us on your favorite podcast platform. And we'd love to hear from you—drop a comment or share your thoughts with us on LinkedIn.

Ever wondered how to truly connect with your audience and level up your marketing? In this episode, I sit down with Crystal Foote, CEO of Digital Culture Group, to talk about the power of targeted audience growth. Crystal shares her journey—from finding inspiration to taking action—and how she's helping brands reach diverse audiences in a meaningful way.   We dive into why understanding different audience segments is key and why one-size-fits-all marketing just doesn't cut it. Crystal and I chat about using AI and automation to improve targeting while avoiding the pitfalls of oversimplifying audiences. Plus, we explore the impact of smart audio advertising and how it helps brands speak to multicultural households in a more personal way.   We also get real about rejection and resilience in marketing. Crystal shares her take on staying strong, showing proof of your work, and bouncing back from setbacks. We touch on why diversity and representation matter—not just in advertising but in education too—and how seeing yourself in stories can be life-changing.   Crystal's passion and dedication to inclusivity shine through in this episode, making it a must-listen for anyone looking to grow their audience with authenticity and impact. Tune in for great insights, inspiring stories, and practical takeaways to transform your marketing approach! Sign up to our next FREE workshop on March 27th: https://www.heleneparker.com/freeworkshop    About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency® program (https://reachandfrequencycourse.thinkific.com ), a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders (https://www.heleneparker.com/workshop/ ), adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 

Can you walk us through your career journey and share the pivotal moments that led you to become the Head of Ad Sales at DG Media Network?You've mentioned that you get energy from working with brilliant people and cultivating partnerships. Can you share an example of a collaboration that inspired or energized you recently?Designing go-to-market strategies is a key focus for you. What's a recent strategy you've developed that you're particularly proud of, and what impact did it have?DG Media Network is driving innovation in retail media. What excites you most about the future of your team's work and the opportunities for the brands you partner with?What advice would you give to someone aspiring to lead ad sales in a fast-paced environment like retail media? And how do you see the role of marketing and ad sales evolving in the next five years?

Mike is joined by David Nelson, Co-Founder and CEO of Limelight Inc, to discuss programmatic advertising. David shares insights from his career, starting in the insurance industry and transitioning into digital marketing and ad tech. He explains how Limelight operates as a programmatic advertising trading platform, connecting publishers and advertisers. David also highlights the unique challenges marketers face in the programmatic landscape and how Limelight uses context and data to enhance ad performance.   About Nobl9 Founded in London in 2018, Limelight Inc. was created as an answer to the complexity and inefficiency of the ad tech world. The industry, while tech accelerated lacked clarity and experienced human oversight, leaving professionals ill-equipped and frustrated in a maze of complex tools and processes. David Nelson and James Macdonald, co-founders of the company and pioneers in the media world, realized that the true power of programmatic advertising wasn't just the technology, but also pairing it with real human expertise. Today Limelight Inc. combines cutting edge technology with a team of dedicated professionals, eager to guide and support. We don't offer just a platform – we offer partnership, ensuring every one of our many members feels confident and empowered to navigate the programmatic space and serve advertisers more effectively.   About David Nelson David Nelson is Co-founder & CEO of Limelight, his particular areas of focus are product development, technical development and client success. Prior to founding Limelight, David had been active within digital marketing for nearly 20 years. Most recently, a 2-year consultancy spell working closely with his co-founder, James Macdonald, gave them the time to formulate the plan for Limelight. Before this, David was with AdTech firm Rocket Fuel as VP Product & Operations EMEA. Rocket Fuel was acquired following a successful IPO by Sizemek in 2017.                              David's experience also includes a successful exit after two years with Lumatag, a company he founded in 2013 to provide online tag management and business intelligence for publishers and ad networks. Outside of work, David is a keen tennis player, an enthusiastic appreciator of wine, and a collector of classic cars. He currently spends half of his year in Spain, where he has business interests in hospitality, and half in the UK.   Time Stamps 00:00:18 - Guest Introduction: David Nelson of Limelight 00:00:42 - David's Career Journey 00:02:40 - The Benefits of Programmatic Advertising for Marketers 00:07:51 - Limelight's Unique Position in the Market 00:12:33 - Trends in Programmatic Advertising 00:16:29 - Marketing Strategy for Limelight 00:21:10 - The Story Behind Limelight's Formation 00:24:45 - Advice for Young Marketers 00:25:41 - Valuable Marketing Advice Received 00:26:20 - Closing Remarks and Contact Information Quotes "The problem we solve is how do you manage trillions and trillions of ad opportunities and find the right people to fill those ad spaces?” David Nelson, Co-Founder and CEO of Limelight. "The ability to truly understand the context, truly understand the moment... is critically important and incredibly valuable to marketers." David Nelson, Co-Founder and CEO of Limelight "There's always going to be challenges, and I think that the exciting thing about the business that we're in is that we don't really understand or know where those challenges are going to come from." David Nelson, Co-Founder and CEO of Limelight   Follow David: David Nelson on LinkedIn: https://www.linkedin.com/in/davidnelson12/ Limelight's website: https://www.limelight.inc/ Limelight on LinkedIn: https://www.linkedin.com/company/limelightinc/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're excited to welcome Ana Laura Zain, CMO of the retail media ad tech platform Pentaleap, and her colleague Emma Helsloot, Pentaleap's Director of Sales.  Ana and Emma are also the co-founders of the newly launched Women in Retail Media Collective. In this episode, we'll dive into their vision for this dynamic new organization and explore the impact they hope to make in the retail media space. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ana, and Emma discuss: Origins of the Women in Retail Media Collective: What sparked the idea of the collective How both Ana and Emma identified the need for a network to support women in retail media. Their personal experiences and networking efforts highlight the importance of women supporting women in this space. Mission and Goals: The collective's mission focuses on connecting, growing, and leading women in the retail media sector. They aim to increase women's representation as speakers at events and publish more content authored by women. Growth and Expansion: The collective has grown rapidly, reaching over 600 members worldwide within three months of its inception. Plans for local initiatives and flagship events are in place to enhance networking opportunities. Industry Trends: Hosted discussions on key industry trends such as programmatic advertising, AI agents, and the career paths of retail media leaders. Emphasized the importance of understanding the evolving landscape of retail media. Ways to Get Involved: Join the collective Support their initiatives Connect with the collective via their website and LinkedIn.

Next in Media spoke with David Kostman, CEO of Teads (formerly Outbrain) about the company's plans to bring together performance advertising, web video and TV, and move beyond its reputation as haven for 'cheap' ads.  Kostman also talked about how publishers are preparing for more AI-driven search and content discovery, and whether brands are as invested as they should be in news and the open web.Takeaways:Outbrain & Teads: A Game-Changing Merger for the Open InternetThe Outbrain-Teads merger creates a $1.7 billion ad powerhouse, merging native performance and premium video advertising to serve brands across the entire marketing funnel.The Power of Controlled Real Estate & First-Party DataUnlike traditional ad networks, Teeds secures exclusive publisher inventory, ensuring premium ad placement without competing in an auction model.AI & The Future of Digital Advertising OptimizationTeeds is integrating AI-driven predictive analytics for automated media buying and ad optimization, enhancing real-time targeting.CTV Advertising & The Evolution of Small Business ReachTeeds is making a strong push into Connected TV (CTV), with exclusive placements on OEM home screens like LG and Hisense.AI, Content Discovery & The Fight for Quality JournalismWith the rise of AI-generated content, premium publishers are at risk. Teeds is doubling down on supporting quality journalism, ensuring trusted news sites get premium monetization opportunities.

In this insightful episode, Albert Thompson, Managing Director, Digital Innovation at Walton Isaacson (https://www.waltonisaacson.com/), shares his forward-thinking take on where programmatic advertising is headed. He challenges the industry to rethink outdated processes, improve partnerships, and embrace smarter ways of working. Looking ahead to 2025, Albert highlights AI's potential to eliminate inefficiencies, spark creativity, and redefine how brands tell their stories and connect with audiences. Beyond technology, Albert dives into the importance of training—not just for newcomers, but for everyone. He emphasizes that staying curious and continuously learning is the key to staying relevant in a fast-changing, AI-driven world. He shares personal experiences and strategic insights on why companies should prioritize education at all levels to stay ahead of the curve. One of the most exciting parts of the discussion? Albert's take on "agentic AI"—a game-changing concept where AI-powered agents go beyond human capabilities to transform industries. He explores how this shift will impact everything from creative strategy to how brands measure and capture consumer attention. From the evolving role of AI in programmatic advertising to the future of consumer engagement, Albert offers a fresh and engaging perspective on what's next in the digital space. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency® program (https://reachandfrequencycourse.thinkific.com ), a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders (https://www.heleneparker.com/workshop/ ), adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 

Next in Media spoke with David Levy, CEO of OpenAP, about some of the misconceptions in the market when it comes to data-driven TV advertising, and how TV networks can balance collaboration and competition in the face of the growth of Big Tech in TV.Takeaways:The Evolution of OpenAP: Standardizing TV AdvertisingOpenAP was founded to unify ad innovations across TV networks, creating scalable, standardized solutions for advertisers.Bridging Linear TV and Streaming for AdvertisersWhile linear TV dominated ad spending, OpenAP has expanded its infrastructure to solve audience fragmentation in Connected TV (CTV).The Role of First-Party Data in TV AdvertisingBrands investing in first-party data need standardized methods to target consumers consistently across multiple media platforms.The Transparency Challenge in CTV Ad TargetingUnlike digital, CTV ad targeting lacks transparency due to multiple data transformations from audience lists to device-level identifiers.Solving Audience Measurement DiscrepanciesDifferences in identity-matching methods among media companies create inconsistencies in audience targeting and measurement.The Push for a Unified Ad Planning InfrastructureOpenAP aims to establish a seamless way for advertisers to plan and execute campaigns across different streaming services and TV networks.The Need for Scalable TV Advertising for Small BusinessesUnlike Google and Meta, TV lacks an easy-to-use, cost-effective ad buying platform for small advertisers—a gap the industry must address.Guest: David LevyHost: Mike ShieldsSponsor: EpsilonProducer: FEL Creative 

Tim Vanderhook, Co-Founder & CEO, and Chris Vanderhook, Co-Founder & COO, of Viant Technology join James Kotecki in the CES C Space Studio to discuss their new launch of Viant AI, Viant Technologies' first AI product, paving the way for how programmatic advertising can use generative AI to improve productivity.

In this episode of the podcast, I speak with Pan Katsukis, the CEO of Remerge, a mobile DSP. Our conversation centers around the state of mobile programmatic advertising. Among other things, we discuss: How the mobile programmatic space has evolved in recent years; The misconceptions that advertisers have about mobile programmatic; The mistakes that advertisers make when they first explore programmatic; The targeting techniques that you see advertisers have the most success with in programmatic; The typical platform budget split with programmatic; The type of non-gaming inventory that is available in the programmatic sphere; Whether gaming companies can be successful in buying non-gaming inventory programmatically; The measurement challenges with mobile programmatic? Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Next in Media spoke with Ross Benes, senior analyst at eMarketer about the flood of new ad inventory in CTV, whether brands are really embracing addressable TV ads in a big way, and why we're currently obsessed with 90s trash culture.Takeaways:• Streaming Dominance: Streaming accounts for nearly 50% of TV time but only 15% of ad revenue. • Linear TV's Revenue Lead: Despite streaming's popularity, linear TV generates six times the ad revenue of streaming due to higher ad loads and traditional viewer habits.• Shift in Viewer Habits: Streaming time is expected to surpass linear TV soon, with ad spending following a few years later. Businesses should prepare for this gradual migration of ad budgets.• Emergence of Smaller Advertisers: Streaming platforms like Roku and Disney+ are developing tools to attract small to mid-size advertisers, following the model of social platforms like Facebook.• Challenges in Streaming Metrics: Advertisers face confusion with inconsistent measurement systems across platforms. • AI in Media Buying: The adoption of AI in programmatic advertising is growing, but many tools are repackaged versions of existing technologies. • Generational Shifts in Content Nostalgia: Millennials and young Gen Xers are driving a revival of 1990s culture, offering opportunities for marketers to leverage nostalgia in campaigns.• Streaming Platforms Entering Sports: Netflix is experimenting with sports events, signaling a potential major push into sports broadcasting. • YouTube's Growing Role in Sports: YouTube's acquisition of NFL Sunday Ticket shows its ambitions in sports broadcasting. Guest: Ross BenesHost: Mike ShieldsSponsor: Epsilon Producer: FEL Creative  

Next in Media spoke with Mark Wagman, Managing Director, MediaLink and Partner, UTA about his CES takes, particularly why the conversation around AI may be shifting from cost cutting to growth.  Mark also discussed whether the TV industry is getting in its own way when it comes to identity and buying platforms, and whether any retail media networks will pivot to Amazon.Takeaways:AI Integration for Marketing EfficiencyAI has transitioned from a cost-cutting tool to a potential superpower that enhances team performance, offering 20-30% better productivity and up to 50% improved ROI.Identity and Targeting Challenges in CTVCross-platform identity graphs and collaborative targeting, such as those by Disney and OpenAP, are emerging trends to address complexities in connected TV (CTV) advertising.Retail Media Growth and ConsolidationAmazon's "retail media in a box" strategy signals potential consolidation as companies streamline operations to leverage existing data and ad technologies.The Rise of Incrementality in MeasurementMarketers focus on measuring incremental value and reducing overlap in campaigns, leveraging tools like media mix modeling (MMM) and AI-driven multi-touch attribution (MTA).Micro-Influencers Over Traditional AdsBrands are increasingly investing in micro-influencers, leveraging niche audiences for higher engagement and ROI compared to traditional banner ads or large-scale influencer deals.Streamlining TV Advertising for SMBsEfforts are being made to simplify TV and streaming ad purchases for small and mid-sized businesses, moving away from complex traditional setups.Ad Tech and MarTech ConvergenceThe merging of advertising and marketing technologies, powered by clean rooms and shared datasets, offers new possibilities for seamless customer journey management.Guest: Mark WagmanHost: Mike ShieldsSponsor: Epsilon Producer: FEL Creative

Anna Bager, President and CEO of the Out-of-Home Advertising Association of America (OAAA), discusses the evolving out-of-home (OOH) industry, particularly in the context of digital transformation and programmatic advertising. She shares her journey from Sweden to leading the OAAA, the challenges faced during the pandemic, and the unique advantages of OOH advertising, including its brand safety and effectiveness. Anna emphasizes the importance of cultural adaptation in the U.S. market and highlights the exciting innovations and growth opportunities within the OOH space, while addressing common misconceptions about the industry. Takeaways OOH advertising is evolving with digital transformation. Anna Bager's international experience enriches her leadership. The pandemic presented challenges but also opportunities for OOH. Digital OOH allows for more dynamic and targeted advertising. Programmatic advertising is a key growth driver for OOH. OOH is often overlooked but is a vital part of advertising. Cultural adaptation is crucial for success in the U.S. market. OOH ads are generally perceived as non-intrusive and brand safe. The industry is seeing increased interest and innovation post-pandemic. Misconceptions about OOH advertising complicate its understanding. Chapters 00:00 Introduction to OOH Advertising and Anna Bogger 05:17 Anna's Journey to OAAA Leadership 11:02 Cultural Adaptation in the U.S. Market 12:21 The Evolution of Digital Out of Home 20:24 Programmatic Advertising in OOH 21:35 Exciting Innovations in OOH Advertising 25:12 Common Misconceptions About OOH Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we dive into the vital role programmatic traders play in driving revenue growth and how sales and account teams can support them. Learn how programmatic traders, through precise targeting, campaign optimization, and KPI-focused monitoring, nurture the business and drive success. We also explore the importance of sales and account teams understanding the ins and outs of a trader's work, as their collaboration is key to ensuring traders can effectively meet their goals and maximize programmatic revenue.  

In this episode of Retail Media Moguls, host Stuart Adamson revisits key conversations with industry leaders. Join us as we explore the evolving retail media landscape with guests like David Glaza, who shares advice on launching retail media strategies, and Molly Hjelm, who discusses the effectiveness of mobile display and programmatic channels. Luis Martinez highlights the importance of measurement tools in e-commerce, while Neilson Hall focuses on optimising media performance. We also hear from Greg Deacon on driving brand success, Kayla Winstead on innovative in-store experiences, and insights from Dany Satine, Jeroen Wagenaar, Juan Restrepo, and Catalina Salazar on the future of retail media. Tune in for the 2024 roundup of some of our best insights across the year!

Join us in this exciting episode as we explore the e-commerce landscape with Will Haire, the co-founder of BellaVix. Specializing in marketplace marketing for D2C brands, Will brings over a decade of experience in boosting sales on Amazon and Walmart. Dive into his valuable insights on effective strategies, overcoming challenges, and the latest trends in e-commerce operations.

In this episode of Women Lead, host Nadia Koski sits down with Jacqueline Boayke, Vice President Customer Success, EMEA at PubMatic, who shares her extensive career journey from marketing to programmatic advertising, highlighting the importance of authenticity and diversity in leadership roles. She discusses the challenges she faced as a black woman in a leadership position and emphasizes the significance of open communication and trust within teams.Jackie also shares her make-or-break moment of launching Spotify in the UK and how she approached this challenge. She breaks down her approach to feedback and performance reviews, as well as her hiring practices that prioritize cultural fit and adaptability. In this conversation, you will learn more about her insights on team dynamics, the importance of self-awareness, the challenges of balancing parenthood with career growth, and the necessity of flexibility in the workplace. She opens up about how becoming a parent has shaped her leadership style, emphasizing the value of authentic communication and resilience in overcoming challenges and finding solutions. The discussion highlights the significance of nurturing relationships within teams and the transferable skills gained from parenting that enhance leadership capabilities.Recs:Netflix series “The Starting Five”Connect with Jacqueline on LinkedInProduced and Hosted by Nadia KoskiEngineered by Phil McDowellProject Lead Dennis KirschnerYou can contact the show at womenleadpodcast@the-digital-distillery.comor go to the website.Find us on LinkedIn, Facebook & Instagram

Programmatic advertising methods like retargeting can be powerful for pushing interested customers over the line into making a purchase. But the approach can lose potency if the proverbial funnel isn't regularly refilled with new prospective customers. “Over time, in order to compete and continue to grow, you need to expand your funnel. Otherwise you risk to optimize yourself to the ground and run out. If you continue to sharpen a pencil, at some point you run out of pencil,” TripAdvisor's Matteo Balzani said on the latest episode of the Digiday Podcast, which was recorded live during last week's Digiday Programmatic Marketing Summit in Nashville. As senior director of acquisition and retention, it is literally Balzani's job to make sure the travel booking platform does not run out of potential customers. And so he plans to rejigger the company's programmatic strategy in 2025. As the pandemic-era travel restrictions lifted, TripAdvisor found itself in the enviable position of fishing in a barrel. People were desperate to travel again, so all the brand had to do was prod people to book through its platform. “The focus was really on capturing all the pent-up demand that was there,” said Balzani. TripAdvisor still has one eye on capturing that lower-funnel demand, but it is also looking to get in front of potential customers much earlier in their travel-planning processes. To that end, this year the brand tested extending its programmatic buying to mid- and upper-funnel media channels, such as connected TV and podcasts. And heading into next year, it is weighing whether to adopt a media mix model to further inform its full-funnel approach. “What we want to do is to use Q1 and Q2 to figure out what works and what doesn't and make sure we have everything in place. And then based on the results, then we figure out which direction we want to go,” said Balzani.

Check out the YouTube Video Here for better experience as we did share a deck: https://youtu.be/agn8qNhtnKU Welcome to the first part of our 55-minute training session, originally delivered in October, featuring the incredible Iesha White, founder of Multitudes Marketing and a trusted partner at Helene Parker Consulting. In this episode, we break down some key concepts in digital advertising: pre-bid filters, private marketplace deals, and curation. We'll explain what these terms mean, how they work, and why they matter. Iesha and I dive deep into the world of pre-bid filters and post-bid verification, using simple, relatable examples to demystify these often-complex topics. Along the way, we discuss ad verification, the potential risks of overly restrictive filter settings, and common challenges like mismatched content categories and outdated data signals. Plus, we'll share actionable insights to help you optimize your strategies and avoid common pitfalls. Enjoy the first part of this training, where we focus on pre-bid filters. And if you want to dive deeper into the full session, be sure to check out the complete training here: https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency® program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 

Ben Goodfriend sits down with Moe Chughtai, Head of Advanced TV at MIQ, for an insightful discussion tracing Moe's journey from teaching to ad tech. They explore industry challenges, including the art of simplifying programmatic advertising's technical complexities for diverse audiences—ranging from media professionals to everyday viewers. The conversation addresses pressing issues like unfilled inventory in live sports streaming and showcases innovative ad formats such as QR overlays and pause ads. They close by emphasizing the need to balance innovation with user experience and privacy, charting a thoughtful path forward as the streaming and advertising industries evolve. 00:00 Introduction and Background 03:48 Teaching and Transition to Advertising 08:24 Programmatic 101 11:16 Unfilled Inventory in Live Sports 20:11 Interactive Ad Units 29:29 Privacy Concerns and User Perception 32:53 Pause Ads 46:42 Political Advertising in CTV 53:33 Transparency 56:02 AI's Impact on Advertising Find us at www.amagi.com Send us questions and comments to ben@amagi.com Produced by Next Chapter Podcasts Amagi is an award-winning media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi supports 800+ content brands, 800+ playout chains, and 5,000+ channel deliveries on its platform in over 150 countries. Learn more about us at www.amagi.com

In this episode of The HealthTech Marketing Show, we dive into programmatic advertising in healthcare marketing with Scott Stedman, founder of the B2B agency Imaginarium, and Paul Vandre, Account Director at HealthLaunchpad.  Dive is the operative word, as many marketers think programmatic is a sewer. But, used the right way, it can be a very effective tool for B2B marketers. We explore how programmatic advertising, once primarily used in B2C, has increasingly become relevant for B2B healthcare due to advancements in account-based marketing (ABM) platforms. Scott and Paul discuss how programmatic technology allows for precise, cost-effective targeting, not only on traditional digital ads but also across streaming platforms and even physical locations. They highlight the efficiency in reaching target accounts, managing complex buyer cycles, and tailoring ad content through the different stages of a healthcare buyer's journey—from building awareness to nurturing leads and closing deals.  They also share insights on tech stacks, data privacy, omnichannel campaigns, and measuring effectiveness in a landscape of long sales cycles and multiple touchpoints. Key Topics: [2:37] Introduction to Programmatic Advertising [5:30] Programmatic Advertising in Healthcare [7:32] Using programmatic in sales pipeline growth [12:10] Strategies for guiding prospects through the buyer journey [19:37] Key technologies and tools for programmatic advertising [26:32] Measuring the success of programmatic efforts at the account level [32:20] The future of programmatic advertising and data privacy If you found this episode valuable, please share it with others in your network who might benefit from it! You can connect with me on LinkedIn or email me at adam@healthlaunchpad.com

Join us as Haley Wiaz, Group Director of Digital at Scale Marketing, delves into the intersection of traditional TV and digital programmatic advertising. She explains how brands can blend the broad reach of traditional ads with the precise targeting of digital streaming, maximizing campaign effectiveness. Haley shares insights on the power of premium content and direct partnerships, emphasizing the role of platforms like Hulu and Peacock alongside Original Equipment Manufacturers (OEMs). She discusses how combining premium content with OEM inventory can enhance reach while keeping strategies streamlined. Finally, Haley offers best practices for CTV and OTT campaigns, highlighting the importance of brand safety, flexibility, and continuous testing for success.   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 

What makes programmatic campaigns so challenging, and is it better to manage them in-house or outsource? Join us as Helen Lum from AppScience, with over 15 years of industry expertise, provides an in-depth look into these crucial questions. Helen offers her perspective on the significance of third-party measurement solutions for transparency and the unique benefits of AppScience's device-first household graph approach. We also scrutinize various metrics such as currency and brand lift studies, underscoring the need for actionable insights and efficient audience tracking in today's fast-paced digital environment.   Shifting gears, we tackle the pressing issue of cultural diversity in marketing. Helen shares how AppScience goes beyond contextual data by integrating self-reported information, app usage, language preferences, and geographic data to help businesses engage more effectively with diverse audiences. Our conversation stresses the importance of internal company diversity and the role of allies in creating inclusive marketing strategies. Together, we uncover the benefits and challenges of programmatic advertising, discuss the balance between in-house expertise and external support, and highlight the role of mentorship and industry connections in fostering growth and innovation in the programmatic space. Listen in for practical advice and transformative insights from a seasoned expert.   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. In this special compilation episode, we close our second season with conversations with five industry leaders who have shared their invaluable insights, expertise, and predictions on the ever-evolving landscape of retail media. Join us as we explore the strategies and innovations shaping the future of retail advertising.

Join us as media industry veteran John-Paul graces the Programmatic Digest podcast, sharing his wealth of experience from Mindshare, Dennis Publishing, and Gameloft. We start on a light note with a chat about England's whimsical weather before diving into the fascinating world of programmatic curation. John-Paul sheds light on the value of curated deals, emphasizing their role in saving time and incorporating expert knowledge to enhance media strategies.   We also reveal how our media strategies have outperformed traditional methods, with a notable case study involving an automotive brand that saw significant gains through our contextual targeting. This episode highlights our approach to diversity, equity, and inclusion, and how consolidating SSPs can create impactful campaigns. John-Paul also addresses common misconceptions in the industry, such as the fallacy that longer hours mean higher productivity, and stresses the importance of wellness, continuous learning, and mentorship in maintaining expertise.   Additionally, the conversation explores the evolving role of AI in media and the irreplaceable need for human oversight in optimizing and strategizing. Wrapping up, John-Paul and Eleni discuss their global reach and ongoing collaborations, with exciting plans to visit New York and Austin. Be sure to check the show notes or YouTube description for all the resources and insights shared in this episode.   Free Training Sponsored By Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune On the replay you'll find out how to: dodge programmatic pitfalls, boost your ads performance, and get the most out of your budget. streamline your ad processes, save money, and gain a competitive edge with expert tips and hands-on guidance. Perfect for: ad agencies, programmatic in-house teams Watch this free lesson Here: https://epom.com/webinars/dsp-setup-lifehacks?utm_medium=podcast&utm_campaign=hpc   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 

Stephanie Beach, founder and CEO of SMB Media Consulting, shares essential strategies for optimizing digital media in the latest Programmatic Digest podcast. She discusses her firm's evolution from a consultancy to a full-service media agency offering paid search, social media, programmatic, SEO, ad operations, and email marketing. Stephanie emphasizes the benefits of strategic outsourcing, including partnering with agencies to white label services for specialized expertise. She highlights the role of programmatic consultants in swiftly supporting buying teams and the importance of thorough audits for uncovering areas of improvement. Effective delegation and celebrating wins are key themes, encouraging media professionals to document their achievements to demonstrate value and readiness for advancement. Stephanie's client-centric approach underscores building strong client relationships through understanding goals and continuous education, providing a roadmap for media professionals to enhance their strategies and achieve digital media success.   Free Training Sponsored By Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune On the replay you'll find out how to: dodge programmatic pitfalls, boost your ads performance, and get the most out of your budget. streamline your ad processes, save money, and gain a competitive edge with expert tips and hands-on guidance. Perfect for: ad agencies, programmatic in-house teams Watch this free lesson Here: https://epom.com/webinars/dsp-setup-lifehacks?utm_medium=podcast&utm_campaign=hpc   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 

A witty and wise conversation with John Vilade, head of sales at Premion, began with a chat about changes in the royal family: as in the old “Content is King” adage...and why John bows to the customer. That led to a deep dive into the “ad-vantages” of streaming media. John explained new research out of Premion and Advertiser Perceptions that revealed significant trends in ad spend shifting towards streaming and away from traditional media channels and increases in CTV budgets overall. (See links and download their survey results for free, here!)   He has a knack for explaining complex concepts like targeting, programmatic buying, and brand safety in a way that's warm and relatable. That dovetails with Premion's goal of simplifying streaming advertising for local and national spot advertisers -- acting as a 'liberator' for local advertisers, making advanced advertising techniques accessible.    We also touched on the competitive landscape, including how Premion has innovated with their own demand-side platform to enhance inventory acquisition and control. The discussion on FAST channels spotlights just how much they've grown (see above: "Customer is the Judge"!) and how crucial they're becoming for advertisers. John's take on the political advertising landscape was interesting especially considering the power of local there, too; he shared more stats and facts from the Premion Political team's research with Campaigns & Elections.  John's extensive career journey took him from leveraging his New Jersey roots to land his first ad sales gig in Waco, Texas (you'll have to hear that story!), on to his impactful roles at NBC (with a nod to David Zaslav for making a smart hire) and then Hulu. John's career has kept pace with the dynamic shifts in our industry, leading him to be really savvy about OTT and CTV in today's market.  His jokes about earning his grey hair notwithstanding, he is a bona fide beloved industry resource. But as he explains, he has always been a voracious consumer of trade publications as a way to keep a step ahead, and to help his customers thrive. He's the right man for the job at Premion, which is part of the larger Tegna organization, home also to LockedOn Podcast Network and more.  On a personal note, I still didn't get to why John owns a hay farm in Texas but I appreciate that he is a big Dead head! This adds a layer of understanding as to who he is as a person, but it's his belief in “purpose” (which he defines as maintaining a promise between giver and receiver), whether in business transactions or personal interactions, that reveals just what drives him in life and at work. John leaves us with valuable advice on career growth (think "empathy") and staying ahead in the ever-evolving media landscape... oh and which Detroit Tiger player he is cheering on and why! Don't miss this episode filled with insights, personal stories, and professional wisdom.  The personal and the professional insights of John Vilade, Premion KEY MOMENTS: 00:00 Introduction and the new “Royal Family” (of Content) 00:50 John Vilade: Head of Sales at Premion -- Fun and facts from his Career Journey 04:59 Understanding Premion and Its Role in OTT Advertising 07:11 Budgets and Eyes Shift to Streaming and CTV 12:36 Programmatic Advertising and Brand Safety 18:46 Premion's Innovations and Market Differentiation 21:49 Why the Fast Rise of FAST Channels 23:46 Political Advertising in Local and Streaming Campaigns 26:15 Personal Insights and Mentorship 33:44 Brand Purpose and Personal Values 36:12 What We Want to Watch Next! Connect with John: https://www.linkedin.com/in/johnvilade/  Connect with Insider Interviews: Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist LinkedIn: https://www.linkedin.com/in/mossappeal Threads: https://www.

"...How Social Media and the Internet Gave Snake Oil Salesmen and Demagogues the Weapons They Needed to Destroy Trust and Polarize the World--And What We Can Do"   We're on Patreon! Join the community:  https://www.patreon.com/politicsandreligion   It would mean so much if you could leave us a review:  https://ratethispodcast.com/goodfaithpolitics   In this episode, we're joined by Steven Brill, an acclaimed author and co-founder of NewsGuard, a service that rates the reliability of online news. After learning a bit about Steve's renowned career, we explore some critical issues such as the health of American democracy, the effects of misinformation, and the role of NewsGuard in combating fake news. Steve also presents potential solutions to these issues, such as enforcing online platforms' terms of service and increasing news literacy. Then we dive into Steve's new book THE DEATH OF TRUTH, exploring how social media and the internet have eroded trust and polarized society.   03:07 Steven Brill's Background and Career Journey  05:43 The Birth of NewsGuard  32:31 The Importance of Transparency in Journalism  35:34 The Role of Algorithms and Programmatic Advertising  38:56 Understanding Section 230 and Its Impact  48:21 The Human Element: Susceptibility and Demagoguery  52:53 Proposed Solutions to Combat Misinformation  56:43 Final Thoughts and How to Engage in Better Conversations    Let us know what you think. You can find Corey on all the socials @coreysnathan such as www.threads.net/@coreysnathan.   Talkin' Politics & Religion Without Killin' Each Other is part of The Democracy Group, a network of podcasts that examines what's broken in our democracy and how we can work together to fix it.   Very grateful for our sponsor Meza Wealth Management. Reach out to Jorge and his team: www.mezawealth.com   http://reportfraud.ftc.gov/​#/form/​main    https://www.newsguardtech.com/