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Prater and Mallory talk to Boise businessman Russ Stoddard on why he decided to have a mural of Colin Kaepernick and Maya Moore painted on the side of his downtown building.
In this episode, I chat with Russ Stoddard, Founder and president at Oliver Russell, a certified BCorp. Based in Boise, Idaho, Russ is a serial entrepreneur, branding expert & the author of How to Build a Socially Conscious Business.We chat about:- Lockdown life- The decision to become a BCorp- 'Crossroads moments' in the life of his business- Life in America during a civil emergency- Parallels with the civil rights era- Why Russ is starting a brewing companyFind out more about Oliver Russell at https://oliverrussell.com/
Russ Stoddard is president of Oliver Russell a branding agency that elevates the impact of companies striving to do good for people and our planet.Hear him talk about how his agency went global by doing very good stuff. A perfect podcast for today's world.If you are one of the first five to email me at peter@peterlevitan.com I will send you a free copy of his book Rise Up: How To Build A Socially Conscious BusinessRuss Stoddard On LinkedInOliver Russell A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.
Have you ever thought about blending social responsibility with business? A B-Corp is a corporate structure that would allow you to do just that! In this interview, Russ Stoddard talks about companies today that are focused on people, planet, and profit. He also answers questions to help you decide whether a B-Corp status might be right for your business. Russ Stoddard is the author of “Rise Up: How to Build a Socially Conscious Business.” He is the founder and president of Oliver Russell, a certified B-corp marketing company based in Boise, Idaho.Are you ready to take your career or business to the next level? You can schedule a FREE 30-minute Coaching Call with executive coach Allison Dunn! https://my.timetrade.com/book/DY6LN Before the call, please plan to discuss: • Your biggest goal for the next 90 days • Your top long term business goals • The biggest opportunity in your business right now • Obstacles preventing the growth you want to achieve At the end of the call we’ll help you determine 5-7 goals to focus on. We’ll also see whether there’s an opportunity in your business to help you grow faster that justifies the cost of further business coaching. Space on our calendar fills up quickly. Please check our calendar today to see what time we have available. https://my.timetrade.com/book/DY6LN Deliberate Directions also offers: • an online mastermind program https://deliberatedirections.com/whet... • corporate executive coaching https://deliberatedirections.com/coac... • public speaking for events https://deliberatedirections.com/spea... • interactive workshops for events https://deliberatedirections.com/work... • FREE business success guides https://deliberatedirections.com/guides
Welcome back to the Grow Ensemble Podcast! Our guest on today’s episode is Russ Stoddard, the founder of Oliver Russell, a socially geared business that builds brands for purpose-driven companies. Russ started Oliver Russell in 1991 and has been at the helm ever since. In our conversation, we cover the beginnings of the company, the founding ideas and ethics and how Russ and the team have managed to stay afloat for so many years in a rapidly evolving world. Russ gives us great insight into the inner workings of a remarkable initiative and an exemplary business making a difference in the world today. We also talk about the social impact that has come to characterize much of Oliver Russell’s history and how Russ manages this aspect of a business that needs to remain profitable. You really get the sense that this is Russ’ true calling and hearing him detail his journey and beliefs is a great motivation! So join us for this massively inspiring chat and get it all!
Jay Saenz Jay Saenz holds two titles at Oliver Russell in Boise—Digital Marketing Manager and Helmsman for Good. His latest project is taking plastic that would typically end up in the waste stream and making it into durable, usable products at the new company PlasticWorks. Since its inception just seven short weeks ago, the company has built the machinery necessary to create real products from our un-recyclable waste. He showed up to the studio with a compelling tile that was surprisingly attractive and sat down with us to talk shop and the philosophy of socially conscious entrepreneurship that drives him to do good work. Jay got into digital marketing by accident and landed his job at Oliver Russell by way of an art installation. He serendipitously met Russ Stoddard while working on a large scale black and white portrait project years ago. He says that he spent 40 minutes with every person he photographed for the endeavor and Russ inspired him with his vision of using capitalism as a force for good. Ultimately, Jay says the company fit perfectly with his personal ethos and he felt like it was the right opportunity to scale up his beliefs. PlasticWorks is just one of the many projects currently underway at Oliver Russell and Jay tells us that the company is a driving force in promoting future fitness for businesses of all sizes. Jay’s position at the company requires that he constantly stay up to date on the latest trends in progressive business ideas. He helps ensure the company is continually living up to its values of creative collaboration and socially responsible, progressive business policies.
Kevin sits down with Russ Stoddard, founder of Oliver Russell, a consulting business that is all about creating social and environmental impact. Oliver Russell focuses on four core values: social responsibility, creativity, collaboration, and moving forward by embracing change.
Do well, by doing good. For most businesses, the endgame is profit. But in recent years, a new model has risen up, one focused on the bigger picture. If your motivation for building a business goes beyond dollar signs, if you have an entrepreneurial desire to improve the world, this is the episode for you. […] The post MBA943 Guest Teacher: Russ Stoddard – How to Build a Purpose-Driven Company appeared first on The $100 MBA.
Do well, by doing good. For most businesses, the endgame is profit. But in recent years, a new model has risen up, one focused on the bigger picture. If your motivation for building a business goes beyond dollar signs, if you have an entrepreneurial desire to improve the world, this is the episode for you. […] The post MBA943 Guest Teacher: Russ Stoddard – How to Build a Purpose-Driven Company appeared first on The $100 MBA.
The Brand Journalism Advantage Podcast With Phoebe Chongchua
Build a purpose-driven brand & reap rewards is what Russ Stoddard says is simply good business. Learn how your brand can have a purpose that resonates with consumers and inspires good in the world. ThinkLikeAJournalist.com See the show notes.
Purpose matters. 90% of U.S. consumers say they would switch brands to one associated with a cause, given comparable price and quality, according to a study conducted by Cone Communications. In another study conducted by World Federation of Advertisers and Edelman, 60% of people said that they are actively seeking brands with a sense of purpose. And, according to Deloitte’s 2015 Millennial Survey, six out of 10 Millennials said a sense of purpose is part of the reason they chose to work for their current employer. Russ Stoddard of Oliver Russell builds brands for purpose-driven companies. He’s been at this for 25 years and so he’s learned quite a bit about the intersection of purpose and branding. And his understanding continues to evolve. Oliver Russell is a certified BCorporation and the first public benefit corporation in Idaho. Russ came to my attention in 2015 when he published three very useful white papers on “How to Build a Purpose-Driven Company.” You can find them here: http://bit.ly/PurposeWP Resources: eBook: Five Key Traits of Successful Social Entrepreneurs: http://tonyloyd.com/socent Try Audible and Receive Two Free Audiobooks: http://tonyloyd.com/books Oliver Russell: http://www.oliverrussell.com White Papers: http://bit.ly/PurposeWP Twitter: https://twitter.com/Oliver_Russell LinkedIn: https://www.linkedin.com/company/575940 Benefit Corporations: http://www.bcorporation.net