Light the Fuse

Follow Light the Fuse
Share on
Copy link to clipboard

If you work in Marketing and Comms and want to change the world faster this podcast is for you. Each week Daisy and Patrick chat with people at the intersection of activism and marketing to explore how change REALLY happens. Be warned this podcast is DEFI

Daisy and Patrick from Outrageous Insight


    • Jun 27, 2024 LATEST EPISODE
    • every other week NEW EPISODES
    • 36m AVG DURATION
    • 93 EPISODES


    Search for episodes from Light the Fuse with a specific topic:

    Latest episodes from Light the Fuse

    Jeff Espy, Outdoor Flics

    Play Episode Listen Later Jun 27, 2024 13:48


    A chat between Ally from MarketryInc.com and Jeff Espy from Outdoor Flics. Jeff is one of the speakers at the upcoming OutrageousOutdoors festival, July 16. Get your free ticket at https://outrageous.link/outdoors

    Natalie from The Outward Bound Trust

    Play Episode Listen Later Jun 27, 2024 16:14


    Great to chat with Nat Jackson, New Business Lead, at The Outward Bound Trust, about the charity's work and the outdoors. Nat will be speaking at the OutrageousOutdoors festival, July 16. Get your free ticket at https://outrageous.link/outdoors

    Jennifer Lu from REI Co-op

    Play Episode Listen Later Jun 14, 2024 18:08


    Such a pleasure to chat with Jennifer Lu, Customer Research Lead at REI Co-op. Jennifer is speaking at the OutrageousOutdoors festival. Get your free ticket at https://outrageous.link/outdoors

    coop rei co jennifer lu
    Brittany Coleman from ToughCutie

    Play Episode Listen Later Jun 4, 2024 12:12


    A chat between guest host Ally Leonard from Marketry and Brittany Coleman, Founder and CEO at ToughCutie - https://www.toughcutie.com/Brittany will be speaking at the OutrageousOutdoors festival. Get your free ticket - https://outrageous.link/outdoors 

    Meet the Speaker - OutrageousOutdoors - Kristi Spence

    Play Episode Listen Later May 24, 2024 17:19


    Chatting with Kristi Spence, mom, runner, philosopher, and scientist, was a delight. 

    Meet the speaker - OutrageousOutdoors - Jodine Williams

    Play Episode Listen Later May 17, 2024 13:40


    It was great to chat with Jodine Williams, sports and exercise psychologist from Mind Advantage. Jodine is speaking at OutrageousOutdoors on 16 July. Get your free ticket - https://outrageous.link/outdoors

    Meet the Speakers - OutrageousOutdoors - Kevin from Eddie Bauer

    Play Episode Listen Later May 10, 2024 17:29


    Great to chat with Kevin Knutsen, Senior Art Director at Eddie Bauer. Kevin is speaking at OutrageousOutdoors on the July 16. Get your free ticket at https://outrageous.link/outdoors

    Live with Sean Swensen

    Play Episode Listen Later Apr 4, 2024 30:58


    I chat with Sean Swensen from Monentum Growth Strategy Consulting about Alaska, ADHD, influences and much more. Connect with Sean here - https://www.linkedin.com/in/sean-swensen-8220184/

    Live with Hayley Brace

    Play Episode Listen Later Mar 14, 2024 31:30


    I chat with Hayley Brace, Marketing Director at Pixeled Eggs. 

    Live with Anna Blackman

    Play Episode Listen Later Nov 21, 2023 31:31


    Chat with Anna Blackman, Chief Financial Officer and Founder of Kind Human Consulting dot co dot uk. 

    Don't be scared to take a chance

    Play Episode Listen Later Nov 4, 2023 35:07


    I chatted with AJ Keirans from Good Human Partners (dot com). We spoke about rivalry, Philadelphia, the British and more!

    Susan and I chat

    Play Episode Listen Later Oct 11, 2023 32:12


    Susan Fader and I chat market research, silence, and how to build empathy.

    Live with Katie Skelton

    Play Episode Listen Later Sep 17, 2023 31:55


    Chatting with the fab Katie Skelton from Little Green Duck, about email marketing and more. 

    Why you should attend The Festival of Customer Delight

    Play Episode Listen Later Jul 27, 2023 18:54


    IMAGINE IF YOU KNEW WHAT YOUR CUSTOMERS REALLY WANTED? Welcome to The Festival of Customer Delight, a 90-minute online festival where you'll learn from 15+ experts from across the world of customer research about their greatest tip on customer research, to power you to grow your business. The event is happening online – 2nd October 2023, 1300 UK, 0800 EST. Tickets from FREE to £31.97 - buy at - https://outrageous.link/festivalHear more in this chat from Dave and Giulia from Field Notes Communities and Patrick from Outrageous

    Live with Gyuri Ruisz

    Play Episode Listen Later Jul 3, 2023 31:14


    A great chat with Gyuri from Trafik, all about cycling, Cannes, loneliness, health and clones. 

    Live with Tariq Mirza

    Play Episode Listen Later Jun 27, 2023 33:29


    In which Tariq from SampleNinja and I chat fax machines, fraud in market research sample, and legacy.

    Live with Cynthia Harris

    Play Episode Listen Later Jun 12, 2023 33:10


    In which we talk changing the world, insight research, and living a legacy. Find out more about Cynthia here - https://www.linkedin.com/in/cdharris/

    cynthia harris
    Live with Giulia Romano

    Play Episode Listen Later Jun 6, 2023 27:54


    Great to chat with Giulia Romano from Field Notes Communities. 

    Live with Jill Kushner Bishop

    Play Episode Listen Later May 22, 2023 30:10


    In which Jill and chat language, crime, music and more.  

    Live with Sidi from Jade Kite

    Play Episode Listen Later May 8, 2023 32:56


    We chat frozen heads, AI, politics, and more. 

    Live with Susan Fader

    Play Episode Listen Later Apr 27, 2023 35:20


    I chat books, insight research, memory, sunrises and more with the awesome Susan Fader. 

    Live with Kathy Cheng from inca

    Play Episode Listen Later Apr 18, 2023 39:47


    We discuss legacy, AI, qual, quant and much more.  Find out more about Kathy - https://www.linkedin.com/in/kathycheng/

    Live with Matt Roberts from Formula E

    Play Episode Listen Later Apr 5, 2023 31:22


    A fascinating chat with Matt Roberts, Business Intelligence Director at Formula E. It's racing with electric cars, racing in city centres around the world. We chat about diversity, marathon running, insight, agencies and more. Matt is fundraising through the Sierra Leone marathon. Support the journey here.

    Live with Paul from Client Advocates

    Play Episode Listen Later Mar 13, 2023 33:05


    Paul and I chat business development, fame, LinkedIn and much more. 

    Live with Yan Fan from Code Chrysalis

    Play Episode Listen Later Mar 7, 2023 41:14


    I chat with the Co-founder and Co-CEO of Code Chrysalis, a business training the next generation of software engineers. Based in Tokyo, Yan and I talk about Japanese business culture, innovation, learning, and psychological safety.Find out more about Yan's work via Twitter - https://twitter.com/yanarchy

    Live with Sarah Kotva

    Play Episode Listen Later Mar 5, 2023 29:39


    Sarah Kotva, Exec Vice President at Fieldwork, and I chat changing the world, Ted Lasso, the Insight Research industry. Warning, this episode features NFL trash talk.

    Refugees, People Power and Positivity

    Play Episode Listen Later Feb 6, 2023 26:44


    A chat with an awesome charity campaigner, Alessandra from St Vincent De Paul, about the system for housing people seeking asylum in the UK.  

    Talking about a revolution - with Matt from Vitreous World.

    Play Episode Listen Later Dec 12, 2022 35:41


    Enjoyed enormously chatting with Matt Reynolds, MD at Vitreous World about the state of the insight research industry, the need for systemic change in sample, and how to make this change happen. Find out more about Matt and the Voices 4 All initiative here - https://www.voices4all.co.uk/ 

    Major Donors and Questions - with Louise Morris

    Play Episode Listen Later Dec 5, 2022 30:54


    A fascinating chat with Major Donor Specialist, Louise Morris from Summit Fundraising. https://summitfundraising.co.uk/

    Creating a culture of research - with Helen Devine from The Economist

    Play Episode Listen Later Nov 30, 2022 26:46


    Fascinating to spend time chatting with Helen Devine, UX Research Manager at The Economist. We talk about agencies, diversity, and Christmas adverts for retailers. Connect with Helen on LinkedIn.

    How to kickstart your revolution - with Paul de Gregorio from Rally

    Play Episode Listen Later Oct 31, 2022 29:51


    An awesome chat with Paul de Gregorio from Rally. We chat how to get people taking action, speaking out and donating, at scale. Connect with Paul on Twitter - https://twitter.com/pauldegregorio

    UX Vs Insights Research. The Face-off. (Well sort of :/)

    Play Episode Listen Later Sep 5, 2022 49:10


    Guess what?Light the Fuse is back everyone!We enjoyed our summer hiatus, but we're really excited to be back with season 2 of Light the Fuse. Filled with even more chaos and anarchy this time.We'll be going live and we'll be joined by Marina Peluso PhD. Marina is a UX researcher at Healthily.We'll be chatting with Marina about the differences between UX and Insights research. As well as research communities, understanding differences, handling conflict and more. 

    Can my dog do research?

    Play Episode Listen Later Aug 1, 2022 49:10


    We've often spoken about the 'Ivory Tower' of research and the accessibility issues this creates. We've also seen a lot of people say that only a few people can do research and do it well. But, is this actually true? Is academia the only route into research? Can anyone do research? Can my dog do research?Daisy and Patrick are joined by Tricia Houston to discuss exactly this! We also brought back the Light the Fuse "Ask me anything" section for all your rebranding questions. This was a great episode, why not take a listen? Also if this podcast has intrigued you and you want to hear more about Outrageous you can sign up to receive our newsletter hereMore info about today's guest: https://www.linkedin.com/in/triciabhouston/https://www.ebg.live/

    Puppet shows, Indonesian food part 2, babies named Barry and more!

    Play Episode Listen Later Jul 25, 2022 38:03


    On this episode of Light the Fuse we were joined by Ivka Markovic from Madai. We chatted to Ivka about a variety of things, notably her work with data, her journey into research and her love for windsurfing.We also introduced a new segment to Light the Fuse, a QandA section. We started off strong by discussing the least popular baby names. You can watch this episode of Light the Fuse hereSign up to our newsletter! 

    Roe Vs Wade, mens mental health, yellow beanies and bald spots

    Play Episode Listen Later Jul 20, 2022 38:49


    Hey all! On this week's Light the Fuse we spoke to Karly Siroky from Karma design and I'm going to tell you now, that you're not going to want to miss out on this one. We had a really interesting conversation about the overturning of Roe V Wade in the states and how everyone should be involved in fighting against it. As usual, we also had our campaign of the week. This time the collaboration between Gymshark and CALM. Listen till the end to hear our thoughts!PS. Apologies for the clipping on Patrick's audio, we're not sure what happened there but working to try and fix it!

    The Freedom Fund, Philanthropy and Bowel Cancer UK's "On a roll" Campaign.

    Play Episode Listen Later Jul 18, 2022 38:12


    In this week's episode of Light the Fuse Patrick and Daisy were joined by Nicola Peckett. We chatted to Nicola about her work in the charity sector, The Freedom Fund, philanthropy and more. We also brought back the campaign of the week. This week we discussed Bowel Cancer Uk's "On a roll" campaign. Have a listen to see what we thought. Find out more about the campaign below. https://www.bowelcanceruk.org.uk/campaigning/getonaroll/ Don't forget if you want to hear more from us at Outrageous you can also sign up for our email newsletter. Follow the link below for more! https://outrageous.link/nl

    Live from Amsterdam with Priscilla McKinney!

    Play Episode Listen Later Jul 18, 2022 40:42


    Hey! We wanted to share this very special episode of Light the Fuse with you which was recorded live at the IIEX conference in Amsterdam. We had the best time and on the second day, Patrick had an amazing chat with Priscilla McKinney from Little Bird Marketing. They talked about everything from Indonesian food to aceing conferences and the future of the research industry. You'll definitely want to listen to this one! Don't forget if you want to hear more from us at Outrageous you can also sign up for our email newsletter. Follow the link below for more! https://outrageous.link/nl

    What happens in Amsterdam....

    Play Episode Listen Later Jul 6, 2022 32:49


    What happens in Amsterdam…doesn't stay in Amsterdam. Daisy Doba and I share the key trends, topics and things we saw at the IIEX Europe (market and insight research) conference in Amsterdam. Plus we'll be sharing details on a cracking new campaign of the week. 

    Steve Fuller

    Play Episode Listen Later Jun 28, 2022 35:44


    Steve is a Co-Founder of The House Ltd and we spoke to him about all things purpose driven and tackling the worlds biggest challenges.We also shared details about an exciting new event in the Outrageous pipeline, so keep your eyes peeled for that one. 

    Toni Finnimore

    Play Episode Listen Later Jun 13, 2022 19:43


    Hello all!Join Patrick, Daisy and special guest Toni Finnimore on this weeks episode of Light the Fuse! We'll be chatting to Toni about her amazing work with The Social Society, the importance of volunteering and all the other hilarity you'd expect with 35 minutes of Light the Fuse. Don't forget to leave us a review on Apple Pods or Spotify! 

    Tim Healey

    Play Episode Listen Later Jun 7, 2022 35:31


    Tim works with Rhodes Music Group, I guarantee you've heard of Rhodes even if you don't think you have. If you listen to any music ever chances are you've heard a song with a Rhodes piano in it.We chatted to Tim about marketing in music and what it's like to launch a product today!Not forgetting the usual chaos that Light the Fuse brings.

    Theo Francis

    Play Episode Listen Later May 30, 2022 35:35


    This week we'll be joined by the awesome Theo Francis, Founder & Director at GuineaPig Fieldwork.Daisy and I will be chatting to Theo about the importance of diversity and activism in the Market Research world!Also plus as usual I'll probably break out into a song or two and there is bound to be some extra chaos, so join us for the best 42 minutes of your life (maybe slight exaggeration but anyways).

    Light the Fuse with Eleanor Tweddell

    Play Episode Listen Later May 18, 2022 38:59


    Eleanor Tweddell is an author, a comms specialist , a badass. We'll be chatting reinvention

    Light the Fuse, The Empathy Edition

    Play Episode Listen Later May 18, 2022 27:42


    Hellooo everyone!Daisy and Patrick are back again for another episode of Light the Fuse!This week we are going to be discussing empathy, why is it important, the problems that come with not having empathy and even can you have too much empathy!

    Light the Fuse... but this time a little different!

    Play Episode Listen Later May 9, 2022 38:59


    Hellooo everyone, if you'd thought we'd forgotten about Light the Fuse this week do not fear! We are back. Over the past few weeks we've had several amazing guests from all part of the market research world.But this weeks a little different.With exciting changes coming soon in the Outrageous pipeline we wanted to share with you a little backstory on why we do what we do!So with that in mind today's guest is Daisy's Mum!

    Light the fuse! The Summer of Discontent Planning

    Play Episode Listen Later May 9, 2022 27:27


    Content. It's a crucial part of any organization. But it can also be a right pain in the arse!If you're anything like us you probably find yourself thinking what should I post? When should I post? What is the best content? How to stand out?It quickly becomes a whole hot mess!But we believe we've conquered the art of content planning and can't wait to share it with you in today's podcast!

    The World of Research! With Aaron Moss

    Play Episode Listen Later Apr 20, 2022 34:45


    Ever wondered why research is so valuable? How the world of research has evolved? What does the future hold for the research industry?Well today's your lucky dayHi everyone! Daisy here today.On today's Light the Fuse we're delving into the world of research!We're joined by Aaron Moss. Aaron is a senior research scientist at CloudResearch, a participant-sourcing platform for online research and surveys. So he's definitely in the know when it comes to all things research!

    Light the Fuse with Hanna Pásztor!

    Play Episode Listen Later Apr 6, 2022 36:24


    Patrick and I are back for another episode of Light the Fuse. This week we are joined by Hanna Pásztor. Hanna is based in Hungary and is going to be talking to us about her work and what life is like there at the moment and more! 

    The truth behind work life balance! With Sabine Koppe

    Play Episode Listen Later Mar 28, 2022 34:30


    This episode of Light the Fuse is inspired by a recent article on BBC worklife. "Juggling work and family pressures is hard – and when parents are ashamed of how they're managing the “impossible balancing act”, research shows their careers suffer"We wanted to question this. Is this the case? Does it have to be this way? What can we do in the future? We will also be joined by the fantastic Sabine Koppe!what's your work life balance like? 

    Marketing in times of crisis. A how to guide!

    Play Episode Listen Later Mar 23, 2022 33:50


    There's so much happening in the world right now, it can feel like there's a potential crisis around every corner.But don't worry we've got your back!We'll be live at 1pm, and we'll have LOADS of tips and tricks to help you sail through any crisis you may face.Ready to light the fuse? 

    Reactive Marketing with Matt Campion.

    Play Episode Listen Later Mar 14, 2022 43:18


    Howdy everyone! After our one week hiatus we're back with another episode of Light the Fuse. This time we're talking reactive marketing with Matt Campion, part of the brains behind the #iamwhole campaign and trigger happy! We had a great time chatting with Matt and we learnt loads a lot about reactive marketing and what it has in store for the future! 

    Claim Light the Fuse

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel