Awarded Best of iTunes, The $100 MBA Show is a new kind of podcast where you simply get better at business with our practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want. Omar Zenhom (@TheOmarZenhom) shares some of…
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Your customers are out there…somewhere. You just have to give them a path to your door. The art of creating and converting leads takes practice, experimentation, and (of course) a plan. Today's special guest teacher is an expert at identifying, attracting, and winning over the people who are the best fit for your product or […] The post MBA2083 Guest Teacher – Chloe Thomas – How to Build Your Customer Masterplan appeared first on The $100 MBA.
For a small business trying to build a following, every cent counts. Too much of marketing seems like magic, or hack-based advice that makes empty promises of results if you just do x, y, or z. The reality is much more fluid, and requires you to be very careful with your marketing dollars. Today, we […] The post MBA2082 How to Stop Wasting Money on Marketing That Doesn’t Work + Free Ride Friday appeared first on The $100 MBA.
There's a storm coming. But it's not time to batten down the hatches and head for the cellar just yet. With a recession on the way, it's definitely time to prepare — but not to duck and cover. Today, we discuss how to minimize the damage our impending recession will do to your business. But […] The post MBA2081 How to Prepare For a Recession appeared first on The $100 MBA.
It's the classic conundrum for aspiring entrepreneurs: can I build a truly successful business without ditching the 9 to 5? It's Q&A Wednesday, and we've got a listener who's caught between the safety of a regular paycheck, and the promise of independence. Their side-hustle is established, but its growth is held back by the demands […] The post MBA2080 Q&A Wednesday: Do I need to quit my job to see my startup succeed? appeared first on The $100 MBA.
What's top talent really worth? Is it worth giving up a piece of your business? Offering equity can be a smart move. But too many entrepreneurs do it when they think they have to, rather than investigating whether it's prudent. If you can't afford a salary that's tempting enough to assemble the best team, it […] The post MBA2079 Should You Give Up Equity to Attract Talent? appeared first on The $100 MBA.
You don't have to start your own business to run your own business. Franchising is a viable, lower-risk way to get your entrepreneurship on. Instead of building something from the ground up, you can take ownership of an existing, proven business. It may not be entirely “yours,” but a franchise is yours enough to provide […] The post MBA2078 Guest Teacher – Jon Ostenson – How to Select a Franchise appeared first on The $100 MBA.
Got a digital product to sell? Get it on Product Hunt. Product Hunt is a wildly popular, seriously trusted resource where real consumers share their thoughts on everything from apps to websites to tech hardware. If you can make a splash there, you can build a customer base. …but of course, you have to know […] The post MBA2077 5 Strategies for a Successful Launch on Product Hunt + Free Ride Friday appeared first on The $100 MBA.
Lifetime deals are the ultimate long-term sales tactic. But can the sales you score now hurt your business years (or decades) later? Like any strategy, offering neverending deals has its strengths and weaknesses. We know — we've done lifetime deals for our SaaS company, some of which panned out better than others. If you don't […] The post MBA2076 Is Selling a Lifetime Deal a Good Idea? appeared first on The $100 MBA.
There's a flaw in the “funnel” approach. It's not that marketing and sales funnels don't work generally, or that they're not useful. It's that funnels can only do so much. With packaged funnel-building programs and software making big promises, it's easy to think funnels are more powerful than they really are. Can you really set […] The post MBA2075 Q&A Wednesday: Why is my sales funnel not working? appeared first on The $100 MBA.
Cold emailing works — just maybe not the way you think it does. Sending an unsolicited message to a complete stranger is…awkward at best. But ask any successful independent business founder, and you'll find that it's almost unavoidable. Creating a stronger network (and a stronger business) means you can't be afraid to reach out, even […] The post MBA2074 4 Cold Emailing Tips if You Hate Cold Emailing appeared first on The $100 MBA.
Are you charging too much? Most small business advice encourages higher prices for higher profits. But the somewhat controversial Price for Growth goes against that grain, suggesting entrepreneurs should play a longer game — even at the expense of profit. And frankly, we're convinced. Jeff Robinson's book flies further under the radar than it should. […] The post MBA2073 Must Read: Price for Growth by Jeff Robinson appeared first on The $100 MBA.
If you're not segmenting, you're not email marketing. The first rule of marketing is that you can't say the same thing to everyone. As much as possible, you have to appeal to individuals. If you're sending the same exact messages to your whole contact list, you're leaving leads on the table. In fact, the fewer […] The post MBA2072 How to Segment Your Email List to Improve Conversions + Free Ride Friday appeared first on The $100 MBA.
Can lower prices = more revenue? Sure — but only if you do it right. Yes, we spend a lot of time on this podcast advocating for higher prices. “Who can charge the least?” is a race to the bottom that no one wins (unless you're Wal-Mart). But in certain contexts, a discount can be […] The post MBA2071 How to Discount Your Product While Maximizing Revenue appeared first on The $100 MBA.
The good news: in-person events are a viable option again (finally). The bad news: it's been a while. Do we still remember how to pull them off? It's Q&A Wednesday, and we've got a listener who wants to organize their very first live, in-person event. As it happens, we're planning one of our own — […] The post MBA2070 Q&A Wednesday: Any tips on running an in-person event? appeared first on The $100 MBA.
Udemy: it's got a quarter million courses on just about every topic under the sun — and an audience of tens of millions of potential students. Sounds like a great place to sell your own course, doesn't it? …or is it? There's never been a better time to sell your expertise and create a revenue […] The post MBA2069 Should You Sell Your Online Course on Udemy? appeared first on The $100 MBA.
Make the “Sunday Blues” yesterday's news. If you struggle with getting things done over the course of the week, we have the episode (and the expert) for you. Demir Bentley is a renowned productivity expert who's helped executives at major companies to…well, get their sh*t together. The problem, according to Bentley, isn't a lack of […] The post MBA2068 Guest Teacher – Demir Bentley – How To Plan A Winning Week, Every Week appeared first on The $100 MBA.
Solopreneur-ing or running a small team? Have too much on your plate? Have everything on your plate? We've been there. Specifically, Omar knows what it's like to be the developer, marketer, salesperson, janitor, and everything else you can think of in a small business — all at once. Today, he shares his system for getting […] The post MBA2067 How to Organize Your Week When You Wear All the Hats + Free Ride Friday appeared first on The $100 MBA.
No money in the marketing budget? There's a way around that. For newer and smaller businesses, relying on content, word of mouth, and other organic marketing is normal (and smart!). But at some point, you'll hit that growth plateau. With rare exception, most businesses have to invest in marketing to see results. But what if […] The post MBA2066 How to Have a Marketing Budget With Zero Dollars appeared first on The $100 MBA.
Entrepreneurship is about freedom. But if you take investments, how much freedom are you giving up? It's Q&A Wednesday, and we've got a listener in a fairly common pickle. They started a business, grew it, and it's doing great. The only problem: our listener can see that the business has hit a plateau — and […] The post MBA2065 Q&A Wednesday: How do I get investors without losing control? appeared first on The $100 MBA.
Every business is vulnerable to hackers. It's only getting worse. In our many years of online entrepreneurship, we've faced multiple attacks from different kinds of saboteurs and assorted badguys. At some point, you just have to accept the reality, and protect yourself. Fortunately, you can do a few (relatively easy) things that make your business […] The post MBA2064 How to Protect Your Business From Hackers appeared first on The $100 MBA.
Are you ready for your MBA? First, you need to make sure it'll be (more than) worth it. Becoming a Master of Business Administration can take years, tens of thousands of dollars, and a whole ‘lotta sweat. It might be the biggest investment you ever make! Before your first day of class, it's crucial to […] The post MBA2063 Guest Teacher – Iliana Bobova – How to Maximize Your MBA ROI appeared first on The $100 MBA.
What's your online course worth? That can be a tough question, but it’s one you have to answer. Price it too low, and you’ll cheat yourself out of revenue. Price it too high, and you’ll alienate buyers. So where’s the Goldilocks zone? And how can you find it for your course? If you think our […] The post MBA2062 How to Price Your Online Course + Free Ride Friday appeared first on The $100 MBA.
If you haven’t embraced video marketing yet, it’s time. For many, creating (or “producing”) video content can seem intimidating, like something you need special training or experience to pull off. But that’s the wrong approach. Video marketing isn’t about presenting some slick appearance. It’s about documenting and sharing the journey. Today, we break down exactly […] The post MBA2061 Why So Many Creators Are Doing Live Video appeared first on The $100 MBA.
How do you know when you’ve really struck oil? Product/market fit is the gold standard of business viability. Once you have it, you’re golden. And if you don’t have it…well, an uphill battle is your best-case scenario. So what defines product/market viability, and what metrics can prove it's there? It’s Q&A Wednesday, and we’ve got […] The post MBA2060 Q&A Wednesday: How many customers do I need to have product/market fit? appeared first on The $100 MBA.
Don't let ‘perfect' be the enemy of ‘launched.' For any kind of product — from a shirt to a SaaS — the urge to keep tweaking and tweaking before you bring it to market is powerful. But you have to resist it. In business, it's better to create an MVP (Minimum Viable Product), and get […] The post MBA2059 How Good Does Your Product Need To Be Before Launch? appeared first on The $100 MBA.
If you're building your own business, read this book. In 2016, Arvid Kahl founded FeedbackPanda, a SaaS product for teachers. In 2019, he sold it. Using FeedbackPanda as a model, Zero to Sold outlines exactly how to create a SaaS business, grow it quickly, and cash out. If that sounds ruthlessly practical and to the […] The post MBA2058 Must Read: Zero to Sold by Arvid Kahl appeared first on The $100 MBA.
Saying goodbye isn't easy — or cheap. At some point, if you run a business long enough, you'll have to fire someone. Probably several someones. This is normal, but it should never be done without serious consideration. Before you give someone the ax, it's imperative to calculate exactly what you're losing. Even the most sub-par […] The post MBA2057 The Cost of Firing an Employee + Free Ride Friday appeared first on The $100 MBA.
Nervous about going live? Live video presentations are almost unavoidable in business now — especially online business. Even if it's just internal presentations with your own team, the camera is calling. Fortunately, Omar has a lot of experience in this department. As someone who's logged countless hours running webinars, remote meetings, and live courses, Omar's […] The post MBA2056 How To Present Like a Pro on Live Video appeared first on The $100 MBA.
Can you break up with your business? What do you do if you've built a business, but you're just not feeling it any more? What happens when entrepreneurship starts to feel like…just work? It's Q&A Wednesday, and we've got a listener who's had an ecommerce business for a few years — and kinda hates it […] The post MBA2055 Q&A Wednesday: I don’t love my business. I can’t sell it, what should I do? appeared first on The $100 MBA.
Does being nice, funny, or likable even matter? Lots of jerks are successful in business, right? But is there any tangible evidence that likeability and profitability go together? The impact of your personal brand on your business brand is hard to measure. But it's pretty impossible to argue that a well-liked personality who puts smiles […] The post MBA2054 Is Being Liked Important in Business? appeared first on The $100 MBA.
How big could your business grow? The decisions you make now can put a ceiling on your growth potential, or make the sky the limit. It all depends on whether you build for scalability and innovation. Today, we have a lesson from a special guest teacher on how to do exactly that. Whether you're just […] The post MBA2053 Guest Teacher – Patrick Bryant – How to Use Scale and Innovation to Grow Companies appeared first on The $100 MBA.
Thinking about writing a book? The first question to ask yourself: why? There are great reasons for an entrepreneur to write a book. There are also terrible reasons. Before you put a single word down, make sure you're approaching it from the right angle. Setting appropriate intentions and expectations is key to making your book […] The post MBA2052 Why You Should (and Shouldn’t) Write a Book + Free Ride Friday appeared first on The $100 MBA.
Starting a business while holding down a 9-to-5? It's one of the smartest ways to get started. That said, it's not the easiest. To actually make progress, you'll need to give up significant amounts of free time. How significant? Well, that's what this episode is all about. It's one thing to “start a business.” It's […] The post MBA2051 How Much Time You Should Dedicate to Your Side Hustle appeared first on The $100 MBA.
Ready to find your crowd on Twitter? Take it slow. Too many new entrepreneurs put too much focus on social media. And of course, that's exactly how social media platforms like it. But that doesn't mean you can't use Facebook, Insta, Twitter, and the rest to your advantage. Today, we explore how. It's Q&A Wednesday, […] The post MBA2050 Q&A Wednesday: How long does it take to grow a following on Twitter? appeared first on The $100 MBA.
Luck doesn't happen by accident. No, this episode is not about witchcraft or “manifesting” success. It's a simple lesson on how the things you can control put you in a better position re: things you can't control. Fate can't be controlled, but odds can be raised or lowered. Today, we share a few key things […] The post MBA2049 How to Improve Your Luck in Business appeared first on The $100 MBA.
What do you really need to start and grow a business? Today's marketplace has lowered the barrier to entry for entrepreneurship. Given the tools available, the average person can start a profitable, scalable business with way less capital — and less experience — than ever before. Today's Must-Read explains how. The Minimalist Entrepreneur is a […] The post MBA2048 Must Read: The Minimalist Entrepreneur by Sahil Lavingia appeared first on The $100 MBA.
The “freemium” model is everywhere now. And it makes sense! Consumers are picky, more wary than ever, and in need of more proof before opening their wallets. But what if freemium isn't feasible for you? Giving away your product or service is pretty costly, after all (we know — our software platform offers a free […] The post MBA2047 Why You Should Offer a Faux Free Plan + Free Ride Friday appeared first on The $100 MBA.
We can all agree that networking is vital to getting anywhere in business. But you might be surprised to learn that networking is something you can outsource. Wait, what? How can you outsource building relationships with people? With a little ingenuity, that's how. From helpful tech to helpful employees, you can develop systems to initiate […] The post MBA2046 How I’m Outsourcing My Networking appeared first on The $100 MBA.
You have an awesome idea for an app. You're sure it would address a real need in the marketplace. You're ready to do the work of marketing and selling it. …but you couldn't code your way out of a wet paper bag. It's Q&A Wednesday, and we've got a listener with a fairly common question: […] The post MBA2045 Q&A Wednesday: Should I learn how to build my own app or should I hire someone? appeared first on The $100 MBA.
Ready to dive into video marketing? Here's what you need. Video is second only to the written word when it comes to online marketing. It's personal, involves more senses, and is proven to elicit more engagement. But many entrepreneurs — especially newer ones — are intimidated by the idea of creating videos. In truth, it's […] The post MBA2044 My Favorite Video Marketing Tools in 2022 appeared first on The $100 MBA.
Don't just send a message. Send a video. Consumers are hit with about a bazillion marketing and sales messages each day. Most of them are emails that go straight to ‘Promo,' and other text-based messages we simply ignore or delete. But video is different. Video has a better chance of being consumed, and scoring you […] The post MBA2043 Guest Teacher – Mike Moll – How to Leverage Video to Generate More Sales appeared first on The $100 MBA.
As they say, “the money's in the list.” But more list does not mean more money. Like so much in business, it's more complicated than a simple equation. To get the most out of any email list requires way more than just gathering new addresses. If you're throwing lead magnets around the whole wide Internet, […] The post MBA2042 The 3 Pitfalls to Avoid When Growing Your Email List + Free Ride Friday appeared first on The $100 MBA.
More people will sign up for your course if they can sign up whenever they want…right? Not necessarily. It might seem logical to let people enroll in your course whenever. But basic consumer psychology tells a different story; when there's no urgency, there's less chance someone will make a commitment. Most people will put off […] The post MBA2041 Why You Should Open & Close Your Courses appeared first on The $100 MBA.
For a brand-new business, is a VA (virtual assistant) worth it? When you're starting out, staying lean is a top priority. Which is why it struck one of our listeners as a little counterintuitive that we're so bullish on hiring VAs. It's Q&A Wednesday! This listener is only weeks into a new business, and wants […] The post MBA2040 Q&A Wednesday: Do I need a virtual assistant if I am just getting started? appeared first on The $100 MBA.
Are paid ads a money pit? Small businesses need to stay lean. That means not throwing money away on expensive marketing and sales tactics that don't produce a solid return. From print to radio to Google and Facebook, is the money you spend on paid advertising worth it? More importantly, can your business thrive without […] The post MBA2039 Can You Grow Your Business With No Paid Ads? appeared first on The $100 MBA.
Are you brave enough to admit it's time for change? Accepting the need for change is one of the more surprising challenges in business. It requires courage, accountability, and the will to let go of what's familiar and comfortable. Barry Moltz is a speaker, author, radio host, and SMB expert who specializes in getting business […] The post MBA2038 Guest Teacher – Barry Moltz – How to Make the Changes You Know You Need to Make in your Business appeared first on The $100 MBA.
Thinking about starting an e-commerce business? Listen to this first. Before he got into the podcast & SaaS game, our intrepid host Omar ran a successful e-commerce business selling custom menswear. Along the way, he learned valuable lessons about what to do, and what not to do — sometimes the hard way. Today, let Omar's […] The post MBA2037 The 5 Biggest E-Commerce Mistakes To Avoid + Free Ride Friday appeared first on The $100 MBA.
For most coaches, the ultimate goal is to have fewer clients paying higher prices. But the group coaching model — whether as a stepping stone to 1:1 clients or a long-term strategy — is more than sustainable. Better yet, it's super-scalable. But how do you get those clients in the first place? To sustain a […] The post MBA2036 How To Sell Group Coaching appeared first on The $100 MBA.
Blogging: it's still one of the best ways to start a business! All you really need to get started is your own experience, decent writing ability, and the time to put your insights down on (digital) paper. But of course, there are a few other costs. It's Q&A Wednesday, and we've got a well-traveled listener […] The post MBA2035 Q&A Wednesday: How much money do I need to start an affiliate travel blog? appeared first on The $100 MBA.
Never go to market without a strategy. A launch is never as simple as just putting your product or service in front of people. Before you attempt the first sale (whether it's a new business, a pivot, or a product launch), you have to decide exactly how to make your “entrance” into the marketplace. Today, […] The post MBA2034 How To Create a Go To Market Strategy appeared first on The $100 MBA.
It's another incredible book from the 4-Hour legend. Today, we review the inimitable Tim Ferriss' Tribe of Mentors. Ferriss is the original life-hacker, a seeker of new solutions for everything from making money to getting in shape. With Tribe, Ferriss surveyed successful innovators and game-changers to see how they managed to make waves where others […] The post MBA2033 Must Read: Tribe of Mentors by Tim Ferris appeared first on The $100 MBA.