Podcasts about boise

—With Foothills Online you can join us every Sunday for gatherings at 9:30a + 11a. Join us at https://www.foothills.org/messages/—-Ready to take your next step in you journey of faith? Download the "How to Connect to Jesus" booklet at foothills.org/books—Looking for content for your Kids? Check out our Children's Ministry page:https://www.foothills.org/kids—Give towards what God is doing through Foothills Christian Church: https://www.foothills.org/give—Foothills is a fun, energetic, laid back faith community. We don't take ourselves too seriously, but we take Jesus very seriously. We exist to coach people in becoming fully devoted disciples of Jesus Christ. To connect people to Jesus, connect people to his community and to connect people to their mission in life.--Follow Foothills Christian Church: https://www.instagram.com/foothillsboise/ --Foothills Christian Church is a Jesus church with locations in Boise, Idaho.More info on Foothills: https://www.foothills.org

We are firm believers that people don't slow down because they age, they age because they slow down. Those Golden Years are inevitable and it's best to embrace the changes in our bodies rather than lament them. In this discussion, we examine considerations for fitness and nutrition as we grow older. Everyone who listens to this episode is getting older...by the day, by the year. Even if you're still feeling young and spry yourself perhaps you have someone in your life who has achieved AARP status and could benefit from this info. In any case, there are valuable takeaways from this discussion. Erin Green is a Registered Dietitian Nutritionist, recovering professional triathlete and owner of Erin Green Racing and Nutrition in Boise, Idaho. After years of regimented training, she is rediscovering the joy of spontaneous movement, social runs and exploring unpaved bike routes. Check out her blog and videos at www.eringreenracing.com. Michael Gray is a personal trainer, nutritional coach, father of two and a sucker for a bag of gummy bears. See what he's up to at www.michaelgrayfitness.com. Let us know you like what you hear! Small donations from our listeners help to support Michael's gummy bear habit or go toward a new houseplant that will inevitably die under Erin's care. We appreciate all of our Middleish listeners! Support this podcast: https://anchor.fm/middleish/support --- Support this podcast: https://anchor.fm/middleish/support

Haute Garbage is back with the first in a series of live interviews from Tree Fort Music Fest 2021 in Boise, Idaho. Did Boise do its best to market its world-famous potatoes? It did not, but what it lacked in starch it made up for in killer music (Luckily. 'Cause seriously, not a single potato pun or spud-related mascot). In the first of the series, we sit down with Seattle's Smokey Brights, Chicago's Waltzer, and Boise's Power House. Enjoy with a friend or as part of a first date!Music this episode:"Burn It Down" by The French Tips (3:06)"Save Us Sarah" by Smokey Brights (23:59)"Eugene" by Waltzer (47:13)"Haymaker" by Power House (62:53)"The Way I Feel" by Alien Boy (68:52)

College Level is a Boise, Idaho based indie rock band. I chatted with the band's guitar player, Alex Smith, at the 2021 Treefort Music Festival. We talked about how the band started, songwriting, creative chemistry, band dynamics, and their new album 'Class Act Shit Show'. To keep up with College Level, the sponsors for this episode, and the Dan Cable Presents Podcast, check out the links below!---------------------------------------Thank you to DistroKid for sponsoring this episode of the podcast. Use the link below to receive 30% off your first year of DistroKid services.  https://distrokid.com/?c=cable  www.producerowcafe.comwww.north45bar.comhttps://www.collegelevelband.com/ INSTAGRAM: @collegelevelband@alex_smith2418@north45bar@producerowcafe @dancablepresents @distrokid @vrtxmagEmail: dancablepresents@gmail.com DCP SHIRTS https://www.dancablepresents.com/store  DCP MUGS https://dan-cable-presents.myshopify.com/products/dcp-extra-buttered-5yr-anniversary-mug  Spotify Playlists: https://open.spotify.com/user/54u8tkp1mevtd0i3cz79qbp8l?si=-4NT4PWPSlSowoXQkJhlkA 

See if your question got answered live! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: What's up everyone. This is Russell. Welcome back to the Marketing Secrets Podcast. I'm back with Josh today. And do I tell them what today's episode is, this is a really fun one? Josh Forti: Yeah. Today guys, we're doing rapid fire. We went to the community. We asked a bunch of different questions and by the way, we have like so many more to go over. So like, hey, just keep coming in, which is awesome. But it's a rapid fire Q and A with Russell to kind of bring out a side of Russell that maybe, maybe we don't get to see as much by asking just a bunch of rapid fire questions. Russell: There's some cool questions there. I think you guys going to enjoy. I think there's something for everybody. So listen, take notes. And next time we ask you for some questions, make sure you submit them maybe you'll get answered live. Josh: And called out. We called out some people. Russell: It's true. Maybe you got called out. You should pay attention. Anyway, thanks Josh. This was a fun episode, with that said, let's queue up the theme song and we'll get right back with some Q and As. Josh: All right. So this one I want to do a little bit different, kind of phase three here as we go through this is I went and ask community bunch of different questions and there's so many different ones. I've got screenshots on screenshots on screenshots of, on Facebook, on Instagram and kind of things like that. And so I thought it would be cool to go through and do a rapid fire style where we hit you with a bunch of different questions. And there's a lot of similarities, like underlying actual questions at what it is. But a lot of it is people they want to understand your thought process. They want to understand how you run certain things or how you do certain things or whatever. And so what I thought would be cool is I have enough questions to where we could literally do one a minute for the next couple hours. So take as much time as you want or need to go through this. But I think if we just went through and did like a rapid fire of like, all right, start here and then go through and do this, I think that'd be super beneficial. And I think it'd be a unique creative thing that we could try and see how people like it, sound good? Russell: That'd be fun. Let's do it. Josh: All right. So the first question is, and I think this kind of... It's interesting, I think this ties into both of our previous topics that we covered and talked about, whether it be podcasting and finding your voice there or funnels and figuring that all out is like... The question got asked probably three or four different times, some variation of like, what do you do when you don't know what you want to do yet, like when you haven't found that voice? And you're like, because I think... For me, it's interesting. I actually found my voice before I found my product, right? And I think a lot of people figure out what they are going to sell before they find their voice. And so for me it was a little bit easier because I had all these followers before I was ever selling anything and I was super broke and then I found dotcom secrets and it was like, "Oh my gosh, this is amazing." I literally went from making like $25,000 a year to like $250,000 a year and like one year. It was amazing because I just added it too. But a lot of people, they really struggle with like, "Okay, cool, I get all these things conceptually. I know I need a funnel and I know I need a value ad. I know I need a community and a following and raving fans. And I get all the things, but I don't know mine yet. I don't know the thing. And so when you're doing that, like what's the thing that you do or what advice would you give people to fix that problem of, or what things should they be focused on when they haven't found their voice yet? Russell: I'd say there's two directions on this, and both of them are correct. It's just depends on who you are. Number one, if you are a visionary, if you do the DISC profile, and you're a high I, you want to be the person that's there; the biggest key is not to wait. If I would've waited four click funnels and funnels, I never would've got here. I just started creating stuff that was bad like potato guns, zip brander, or forum fortunes. All these things that didn't work or I made very little money. No one's ever heard of, but I did 150 funnels before I was ever like, "I'm the funnel guy. I'm going to fun... I go on teach..." I started getting into funnels and then we built funnel software, but it was man 14 years and 150 funnels before I figure that out. But if I wouldn't have been in motion, I never would've found that. So if you are a creator and you know that's your calling, just start moving forward and find out what you're passionate about. If I was starting today, I would be into bio hacking, I'd be into nutrition. I'd be into those are the things I'm really geeking out about now in my life. So I'd be running that direction. I don't know what the opportunity's going to be, but I'm going to do something or I'm going to nothing… And then eventually I feel like God, as we start moving in a direction, like conscious I'm moving this direction, trying to figure this out; He will give us little ideas. He'll give us impressions and ideas. And He's trying to see like, "If I give Russell's idea, is he going to be good steward to this idea or not? And if I take it and I implement it, He's like, oh, he's a good steward of little thing, let me give him some more. Let me give him some more." And then 14 years later, He is like, "Okay, now I know he's worthy of this. Let me give him the big idea." But He's checking it. And if you get the idea, you're like, "Oh, I'm scared. I get fearful, whatever." And you don't do it, He's not going to give you the next one. He's like, "Oh, he's not a good steward of ideas." And He gives idea to somebody else. It's why, how many times you are like, "I had an idea for that, but so, and so did this." Because you weren't a good steward of the idea when it showed up. So that's the one thing it's like moving forward. The second thing is that some of you guys, you're not the visionary person and that's okay. There's 450 people who work at ClickFunnels who aren't the visionary person. And if it wasn't for all of them, I'd be screwed. There are people that are my number twos that are my psychics that are helping me support it and they can buy into my vision. In fact, I remember Leon who designs all my slides for me. He's one of the most amazing people in the world. And he was out here in Boise one day and he's a quiet guy, just more reserved and he's got to leave for the airport. And he pulled me aside, he said, "I want to talk to you real quick." And I was like, "Yeah, what's going on?" And he said, he's like, "I've decided that my mission in life is to help you to get your word out to the world." I got chills and I was like, "Oh my gosh. Thank you." It was such a cool thing. And I was like... And I got it. He's got this skillset. He's not going to be on stage doing the things and doing podcasts and stuff, man, without him, I couldn't do what I'm doing. So being a supporting role is huge. So find a vision you do believe in. If you're like... I think Dave Asprey in the bio... and the bulletproof movement is the thing, go get a job from them, go work for them, go work for free, whatever. It's like, go figure out how you can be close to that person and help bolster. It's like, I'm hoping that everyone believes in something. Figure out something you believe in, you're passionate about and go be a supporter of that. Your vision is not to be something you created. It's just something you're supporting and you're helping to move forward. And so that'd be my two advice, depending on which side you fall on. If you're not sure, just start running. Josh: Love it. Russell: See what happens. Josh: Love it. That's awesome. And I think that's really, really cool. My current assistant, I've cycled through a couple of assistants now and I finally have one and she's amazing. And she's just like, "I came into your company thinking that this is what you needed." And I was like, "Yeah, because that's what I told you I needed. But I had no idea what I needed." And she's like, "What you actually needed is this." And I'm like- Russell: "I need you to tell me what I need." Josh: ... right. I was like, "Are you going to leave me now?" She's like, "No, I believe in you. And I believe in your vision. I know what you're trying to accomplish. You didn't realize this is what you needed but I believe in you." And I'm like, "Huh, that is a relief." If you can find that person, that's lucky. Next thing kind of goes along with this another rapid fire one is, as you're going through and you are figuring out all these different things and testing through your things, how do you make it to where you're not confusing your audience and to where they don't feel you're just a mess, that's everything is everywhere? You're trying all these different things. You're throwing things at the wall. Is that just something that people are just going to leave and just be upset just because, or is that like, is there ways to minimize that and communicate to your community that you don't know what you're doing, but that this is the vision. This is what we're going. I'm just trying a bunch of different things. Is there a way to do that well? Russell: Yeah. I think a couple things, number one is understanding that until you really dial that in, it's going to be hard to get a huge following anyway. Like the other day I was searching my name with someone else's name that I did a deal with 20 years ago and it pulled up the Google results and there was like, "Oh, I was so embarrassed." Anyway, it was bad. But guess what? Those people are all gone now. They left. They're are not even aware what happened. They don't know who I am. Most people are like, "Russell I've been following you since the beginning. Ever since you guys launched Funnel Hacking Live." I was like, "Oh, I was in business 15 years before the first Funnel Hacking Live." "I followed you all the way back from Micro Continuity." I was like, "That was a long time ago, I was in business nine years before Micro Continuity." Most people... Just understanding the people are going to be... When you figure out the thing, it's going to be a whole new group of people. And so it's not stressing too much about that, but at the same time, it's like, it's helping people understand like, I'm experimenting. I call it marketing experiments or like I used to call mine dotcom secrets labs before I wrote the book and anything it's like, I'm practicing these principles. So I would like study SEO and talk about like, "Oh." And I'd sell SEO courses for other people because I'm learning from this person to understand SEO. I'm over here and I'm in a laboratory testing these things out. This is what I'm actually doing. And there's a lot of value in that because you're becoming in proxy the person and sometimes you can cut through stuff that's working and not working, you can get direct access to people that they can. So just helping them understand like, my end goal is I want to be... Again, if I was going to bio hacking world right now, my end goal is I want to be healthier. So for example, this is my live mushroom GTS root beer. It's literally my favorite thing. I get twice a day. It's from Whole Foods. It's got Reishi, Chaga, and Turkey Tail. The actual fruiting bodies of the mushrooms in here blended into this root beer. It tastes like root beer my grandma used to make, I love it. I'm obsessed with it. So I could be like, "This thing's amazing. I'm excited about it. And this is why, and this is why I did the study and this is why I'm doing it." I could probably sell a crap ton of these right now. And then I could find out something else like Anthony DiClementi, he's got this thing. And I'm like, "I can be excited. I'm testing it. I bought his newsletter. I bought his membership site." And so it's just like you as the, I'm like a reporter, who's testing these things out in the beginning until you figure out what your thing is and you can really dial it. Maybe I become the mushroom dude who sells mushroom root beer. I don't know, but anyway. Josh: Please stick with funnels. We need you in that lane more. Is it good? All right. Cool. Next question we got here is, do you ever struggle with scarcity and being in scarcity mode even after you've made... Had all the success and as much money as you you've made, do you still struggle with being in scarcity mode or have you evolved past that? Russell: I don't struggle with scarcity. I have a lot of my own issues for sure. And it's funny because every time someone launches the next click funnels killer, it annoys me. But then I'm like, "You know what? First off they're not going to... I'm willing to outwork all of them and so I'm not worried that way." Number two, competition drives me, which is really, really good. And number three, actually, Annie Grace messaged me this a little while ago. She was talking about her business and all these people who were competing and she felt they were leading her people astray. And I was like, "I get that." And I said, "The thing that's most comforting to me is actually a Bible scripture where Jesus Christ said, my sheep will hear my voice and they'll follow me." That's not direct translation, but basically that's just like, my sheep will hear my voice. And I believe that's something that was true for him. But I think it's true for all of us. It's a universal principle. And so what I understand is like, I'm going to go out there. I'm going to be Russell. The best Russell I can be. And a lot of people are not going to follow me. They're going to understand that person better or whatever. Like some other product better, but my sheep are going to hear my voice and they're going to follow me. I'm going to attract the right people and they're going to come to Funnel Hacking Live, and they're going to use my platform. They're going to be exciting. And those are the people I've been called to serve. I am not called to serve the people who are going to go and go somewhere else. Or they don't resonate my message or with me or whatever. And I got to be okay with that because my sheep will hear my voice. And that's my belief that helps me to not be scared of scarcity, because I don't want those people anyway. I want my sheep to follow me and I'm going to help them. I'm going to serve them. Because that's what I've been called to serve. Josh: That's awesome. That's super cool. All right, next one here is actually from Parker Woodward, shout out Parker. Russell: Yeah, Parker. Josh: He says, "How do you know what positions to put members of your team in so they personally thrive?" Russell: Man, I cannot tell you, just you know Parker, this is a constant thing. So if you read the book Good To Great, one thing he talks about is like finding the right people and then putting them on the right seats on the bus. And those are two different activities. And sometimes you nail it. You're like, "Got the right person. They're on the right seat on the bus. And it's awesome." So many times in my company, I find someone who's amazing and we put them in a thing and it's like, "Oh, they don't fit there." And you move around four or five times like, "This person sucks at their job. They're horrible." And it's not actually true. It's horrible. The problem is you have the right person in the wrong seat on the bus. You get them the right seat and then they thrive. And so it's understanding that and really defining it of like, "What are the seats initially?" Because I think that's... You had this with your system. I don't really know what the seat is. I just know I need help. And I'm drowning, what that is, right? Josh: Yeah. Russell: You or someone around you understands like, this is where I'm hurting, this is what I'm struggling and they can define the seat, then it's easy to find the right person, or you find somebody like knows the right person. And then having them like working with them, being okay like, "We may have to try a couple seats so we figure out, I know you're the right cultural fit. I know you're the right person, the right work ethic." But I don't know what the skillset is yet. Maybe they don't know yet either. And as soon as you're able to figure out what their unique ability is, then you put in the right spot and then they can thrive. And so it's a two step process. Josh: Interesting. All right. This one's from Braden. He says, "What are the biggest beliefs fundamentally that you had to shift early on in your life or career that you believe are required to get to $100 million and beyond?" Russell: It's funny you think it's like belief that some marketing principles. So I found out every tier, so me to get to a million dollars, I was trying to get a million dollars in the calendar year. It took me three years in row. I missed it by like 20 grand, three years in a row, I couldn't do it. And it was totally like a mental block. I didn't believe that I could do it for some reason. And after I did the first time it was like, "Oh." Then it was easy. And then 10 million was my next mental block. I missed it first year, second year we got, and then... So it's there's these mental blocks where I don't know if it's we don't believe in ourselves. We don't believe in, that we're worth. I don't know if it's, we don't believe worthy of it or we have the abilities of it, whatever. But the first thing is you got to believe in yourself. And that just comes with a lot of you doing things. Again, it comes back... We talked about earlier, like God gives you an idea. You're going to be a good steward of this idea. And the more often you take an idea and you run with it. Even if you fail, the more times you do that, the more you start trusting yourself. And that's a big part of it. Right now I can walk into a room where there's like, things are on fire and there's pure chaos, I have no idea what I'm going to go into it. I walk in knowing that the right idea's going to show up and I need it because I've done it so many times over and over and over and over and over again. I just know that it's going to happen. And I have belief in myself. That's the first thing. I honestly believe that the second thing, this comes back to the spiritual side of things, is that there's a purpose behind it. I struggled growing ClickFunnels because I thought that it was for Russell and Todd and our friends to make money. I thought that's what the business was, for probably the first three or four years. And it wasn't until I hired this coach who helped me see the connection between things. And she's just... Because I was always like, there's business and there's spiritual things. And God doesn't care right with my business because whatever. And she helped me bridge the gap. Like, "Do you see what's actually happening because this business..." She see people's lives are changed. All these kind of things. And she was the first person who said, "This is literally a calling that God gave you to do this." And as soon as I heard that and I felt it and I believed it, it changed everything for me. I was like, "This isn't just something Russell does as a hobby on the side to keep me busy till I die, this is what I was made for." I was made to do this, to inspire entrepreneurs, to change the world because each entrepreneur can do that. And when I heard that and I believed it, then it changed everything. It gave me permission like, "Okay, well then it's all my donkey Kong. I'm going to publish. I'm going to create, I'm going to write books. I'm going to do software. I'm going to do things." Because it wasn't just like money for money's sake. It was because this is the mission. This is the calling. I need to do it. And so it changed everything for me. So I think for you guys, that'd be the next thing is like, you got to be connected. Is this actually what God wants me doing? And if you believe that, you believe it's not just some side hobby, man it gives you the feel you need to grow row because now it's bigger than just you making money. Making money is so uninspiring. Changing the world because you were called to, at least, for me changed everything. Josh: That's super, super interesting. And so obviously, I've worked with Katie Richardson and tremendous mindset shifting things in there. And one of the things that I've learned just about mindset, what you said there is your brain, by default just runs. And so it will run with whatever program... Like 90% of your life is basically autopilot. You don't even realize that you're making the decision that you're making. So it's like, whatever program is there, that's how your life operates. And how you change that is not by changing this or all these different things, it's by literally reprogramming is changing belief. And so if you could actually just shift the belief, that's actually shifting the program. And so I think, for me, when I first got started in entrepreneurship, it was how do I hustle my way to success? It was freaking. I was at Gary Vaynerchuk working 18 hours a day. Let's go. And so I was like, "That's what I'm going to do." And it was like, Katie came in and was like, "Cool. That's the belief that you have and it's only going to get you so far." And then once you can replace that belief, that it's like, "Oh, you don't have to do that anymore, this is the way to do it." It was a real identity crisis. It was like, "But wait, no, I'm a hustler. I'm up to 4:00 in the morning, every single morning. You can't take that away from me." But then once the belief shifted, then it was like, "Oh, everything else in life shifted." It was like, "Okay, cool. Now I operate this way." And so that's super, super interesting that you say that because I feel like- Russell: If you look at like what I believe my only role is inside of ClickFunnels literally is for me to stand on stage, to write books, do podcasts, everything so I can get our customers to believe this will work for them. That's it. I know it works for them. But if I get them the tool and they don't believe this is going to work for them, it will not work for them. I get them to believe this works. I'm the head belief, cheerleader. That's all I'm actually doing is trying to take my... Whoever has the most certainty, any circumstance, any situation always wins. So when I come into something, I've got to come with more certainty than them and I've got to prove them I believe it can work and it can work for them. And if I can get them to believe it, then it'll happen. But that's the hardest thing is just the mental thing inside people's head. As soon as they believe it, you see it, because it's like, "Oh, they're struggling, struggling." And all of a sudden something happens, and I believe it'll work for them and holy cow, next thing they know they're Two Comma Club. It's weird. Because it makes sense. You're like, "No, it's just a process." Like, "No, it's a process, but your belief is your fuel and how you attack this thing one way or the other, 100% depends on if you believe is going to work." If I believe that if I write a book, a million people are going to buy it, I can go write a book. If I'm like, "I don't think anyone's going to buy it. What if they don't like it? What if..." I'll spend 25 years writing this book, it's never going to get done. The belief is everything. Josh: ... yeah. Garrett White talks about that with Warrior Way. He's like, "We tell people this isn't the only way, this is A way." And I was talking with my students the other day, I was like, "Hey guys, how many different ways are there to grow your business?" And they're like, "I don't know, thousands of them." I'm like, "Sweet, what's the way you grow their business?" And they're like, "Funnels." Like without even thinking about it. And it was like, "See what Russell did there." He convinced me… Russell: And that took me seven years of preaching consistently to get the market and get people to believe that. But it wasn't that… yeah. It's interesting. Josh: All right. The next question here, and this comes up... I mean this probably came up probably more than anything outside of funnels was how do you manage the relationship with your family and the balance between work and family? Because this is something I think a lot of people struggle with. I didn't even realize that this was a thing until I got married and then I got married and I was like, "Oh, I'm experiencing a little bit of this." And I'm like, I can't imagine like then kids and then being around. So how do you balance your work and your family and overwhelm and burn out and like... I mean there's limited amounts and it seems you can do everything Russell, like cause you're everything over there. So how do you balance that with your family and the work life balance of that? Russell: That's a great question. I get asked that a lot, which is interesting. I think a lot of people... Well I think the big problem is most people who are doing what I do, they have... The area of life they're the entrepreneur, they're killing it, and then the rest of their life's a wreck. Or they just don't talk about the rest of life. No one knows. And so anyway, a couple things is number one, Charfen had us do like a time study before. You ever heard of that before? Josh: Yeah. They were the worst. I hate them so much. Russell: So annoying. Yeah I did it for like three minutes, I was like, "I want to die." But you basically sit down and you start every 15 minutes, you're like, write down what you're doing during the day and really quick you realize, "Oh I'm only actually working two hours a day." And I think the average employee, I think is in two hours and eight hour days is actual productive work, the rest is… Josh: Yeah, something like that. It's super low. Russell: So the first thing is just by default, this is comes from me being a wrestler, right? As a wrestler, we have two hour practice. We got the limited time and I wanted to be the best. So I had to cram as much actual stuff in those small windows as humanly possible. And you know when you're an entrepreneur, you're going on a trip and it's like, "My plane leaves at 2:00, but I got an hour and a half to work." In the hour and a half, you'll get more done than an entire day typically. And so I trick my mind that all the time. So if you look at like a typical eight hour day, like I'm coming in from usually from 9:30, till 5:00, it's like my window that I'm here at the office. When I'm here, I'm super present. But what I do in that window of time is what most people do in a week. Because I don't... People always ask me, "Hey Russell, can I take you to lunch?" I'm like, "You have the luxury of lunch. I've not eaten lunch in, I don't know, decade and a half, I'm working. I quit Uber eats. I keep working. It shows up, I'm eating it. And I keep going." I don't waste time for that crap. I'm in the zone and I'm working and I'm not doodling and texting in a million different things. When I'm doing something, I'm doing the thing. I was up this morning from 5:30, till 7:00, I was writing copy for the new offer. And like, that's what I did by myself. Cranked it out. Seven o'clock, boom, I hear Nora talking, hear the kids getting up. And then I break my presence at the thing and I leave and from 7:00 to like 8:30 ish, I'm a dad. And so I take high school kids in school. I come back and I pick up Nora and I play with her a little bit. And then I get her fed and then Collette's getting her dressed and stuff and I go wake up Aiden and then me and Aiden are hanging out. We're talking about the day. And then Collette takes Ellie to school. Aiden's there. I get in the shower. I get dressed. And by nine o'clock I'm ready to go. And I jump in my car. I come here and then boom, I'm in Russell, like I'm entrepreneur mode and from 9:30 ish till 5;00 I'm here. I'm cranking. My days blocked out. I know everything I got to do during the day. I got a to-do list. I got schedule. Everything's blocked out. I knew from 9:00 to 10:30, me and you were here and I'm present. I'm not looking at 1000... We're here doing the thing, it's going to be done. And then at 10:30, I know exactly what I'm doing. As soon as we're done, I'm not sitting around for 30 minutes, like what should I do next. I know what's going to be happening and I'm going, I'm doing the thing. And so my days are like that. So boom, boom, boom, by the time I get to the end of the day, it's like, "Oh, I got a lot of done today. This is amazing." And then I go home. And when I walk through the door from my car in the garage to the door, I send... Before I walk to the door I stop. And I'm like, "Okay, I got to literally stop for a second." I'm like, I'm getting dad mode. I'm getting husband mode. And I get done and I walk through the door and I'm now a dad and husband. I'm not an entrepreneur. And I go, literally go to every one of my kids in the house. My love language is physical touch. I go give each a hug. I go give my wife a hug. And then I'm there. And from that time I'm dad till 9:00 and then from 9:00 to 11:00 I'm husband and 11 o'clock I'm in bed waiting for the next day. And so it's just, I'm really good at chunking time. And I'm not perfect. Some days I'll get depressed or I'll get tired or burned out or whatever, and I don't hit it. But for the most part, I would say I'm pretty consistent in getting a lot of stuff done in the windows that I got. Josh: That's super, super interesting. Being present and being present at work, being present at home, that balance that once again, something Katie talked about a lot is just like, be fully present with where you are and then set boundaries. Having those clear for that Russell: You ask my wife too, I'm not perfect at it, but I try to let things bleed from thing to thing. I try that when I walk through the garage door at night that I'm done with work and I'm home and then, you know what I mean? Josh: Yeah. Russell: And I think that's what most people don't do is like, it all just mushes together where they're doing everything. So everything becomes done inefficiently. I was listening to Dan Kennedy actually yesterday. He's like, "Would you hire a doctor who is going to do surgery on you, and while he's doing surgery, he's watching YouTube video and he's eating something on the side?" He's like, "No, you want presence if you're going to hire someone." Same thing, if you want to build a funnel, you need your designer and everyone who's doing this to have laser focus. You don't want them doing these other things because you need their full attention and presence. Josh: That's awesome. This one's from Paul Vanblum He says, and I'm going to paraphrase this here because... But how do you modify your behavior? Which is, like maybe you've got this thing that you... I don't know, scroll Facebook too much and you just can't seem to quit. I'm sure that's not a problem for you, but how do you go through it actually change or modify behavior? Because it sounds like a lot of your life is routine. Is that true? You figure out the process that works and then you go until it needs to change. And then it's just you pick the next process. So how do you go through and modify behavior that you want to be able to change? Russell: That's a big section of the new book that's coming out someday in the future. So this is a reality is that the shorter versions if we're running close on time is understanding that we do things that meet our needs. And so we had to figure out, how are our needs being met? Talked about this at Funnel Hacking Live a little bit with Tony Robbins, Six Human Needs, right? Like if any... I wish I could geek out on this for like two hours. Maybe this would be the first topic for next time we do this. Josh: Yeah. I was going to say maybe we do that. Russell: That'd be fun. But there's six human needs and there's four needs of the body. And anytime three of the four needs of the body are met, it creates a physical addiction inside you. So if you're scrolling Facebook all day long, it's because it's meeting a need. Like you're getting certainty from it. You're getting significance from it. And you're probably getting love and connection from it. So three of your four needs are being met... And variety, all four of your needs are being met by scrolling Facebook. So it's creating a physical addiction. So for you to break that physical addiction, it's not going to be easy unless you replace it with another physical addiction that you enjoy more. So it's like I have to replacing that. I can't just just willpower it out and got this thing out and be gone. It's like, I'm trying to get my needs met somewhere. And so they're getting met there, I'm good. So I need to get met somewhere else to replace it. It's a lot of people get their needs met by eating. And so they keep eating, eating, and they want to lose weight and they can't lose weight because all their needs are met there. And so until they replace those needs somewhere else, they're going to keep defaulting to that. Again, we can geek on that for a long time, but that's the core root of it. Is it fulfills your need until you get those needs met somewhere else you're going to keep falling back to it over and over and over again. Josh: All right. Last two, super rapid fire questions. Number one. What is the top, the number one or... I'll give you top three, because number one's impossible. Top three books outside of your own that someone must read? Outside of your own because duh obviously is DotcomSecrets, Expert Secrets, and Traffic Secrets. Thinking bio... Russell: Oh, depends on which area of your life looking at. I just bought... I spent a... not a small, a pretty big fortune buying the Napoleon Hill thing. So I'm in the middle of this Napoleon Hill like Deep Dive. Can I give you my three best Napoleon Hill books because that's all I got right now. Josh: There you go. All right, modify the question, three best Napoleon Hill books? Russell: Everything else seems like a distraction. So for me Outwitting the Devil is the best thing he's ever written. It is insanely good and very, very practical. Think and Grow Rich, I've been revisiting and like, oh, it's so good. And then the Laws of Success is not a book. It's a book series, which I now own. Oh my gosh. I don't know if I've even told you this yet. I think I showed you a quick picture, but- Josh: You showed me a video, yeah. Russell: ... The Laws of Success was published in 1928. I have his version that he wrote in 1925 before he sent it to the editors or publishers, first edition signed that he printed at a schoolhouse here in my possession. It's insane. Josh: I can't wait to visit your library bro. Oh my gosh. It's crazy. Russell: But those are the three. I would start with Outwitting the Devil because I'll make you fall in love with Napoleon Hill, then go Think and Grow Rich. And if you love that, then go into Laws of Success' it's like a longer form version of stuff, but it's... Ah, he's my favorite right now. Josh: All right, last question for you. And we all know the answer to this, but I thought it was a great last question to end on just to make sure in business, in marketing, in success for all of success, what's the number one skillset that someone must learn? Russell: Oh, persuasion. Josh: Persuasion. Russell: It's learning how to tell a story in a way that gets people to move. Because everything else, like I can outsource all the rest of it. But like I said, we're talking about creating the offer for the Magnetic Marketing. It's the story, the persuasion, the thing that's going to get people to move. And that... Because that weaves into your funnel, weaves into your email, like weaves into how you get your team to move. How you get your community. All the stuff comes down to that skillset of learning how to persuade people. Josh: Awesome. Well, Russell, I think that wraps it up. We'll see what the audience says. But that is a fun run. Russell: That was really fun, man. I appreciate that. This has been a good day. I woke up this morning working, have a ton of energy. This has been a lot of fun energy. I appreciate you appreciate it. And if you guys like these episodes like this, let us know and we'll do it again. This was kind of a test drive to see if you enjoyed it. Josh: Yeah, you got to let us know guys. Russell: And I had a lot of fun. So hopefully you did too. Josh: Was this was super fun. Yeah, man, for sure. It was good chatting with you and everybody go buy Russell stuff and ClickFunnels and all the things because it'll make you tons and tons of money and that's it. That's just the end of it. Russell: That's the real reason we did this… I wanted you to pitch the stuff so I didn't have to awkwardly tell people to buy it. Thank you so much. Josh: Okay. Everybody go buy stuff right now. It is amazing. That's my pitch. The first thing you're going to get is you're going to get a change of belief. The second thing you're going to get is you're going to get, I don't know what it is, a step by step process of the marketing bible. The third thing you're going to get is increase the status because Russell will like you. Boom there's my pitch. Russell: Boom. What more do you want in life? Come on now. Josh: Yeah, you can't imagine. All right, Russell. Thank you so much, man. I appreciate your time and we'll talk to you soon. Russell: Awesome. Thank you too.

Thanksgiving travel plans, JR Tolver talks Aztecs vs Boise & Padres have a new hitting coach

—With Foothills Online you can join us every Sunday for gatherings at 9:30a + 11a. Join us at https://www.foothills.org/messages/—-Ready to take your next step in you journey of faith? Download the "How to Connect to Jesus" booklet at foothills.org/books—Looking for content for your Kids? Check out our Children's Ministry page:https://www.foothills.org/kids—Give towards what God is doing through Foothills Christian Church: https://www.foothills.org/give—Foothills is a fun, energetic, laid back faith community. We don't take ourselves too seriously, but we take Jesus very seriously. We exist to coach people in becoming fully devoted disciples of Jesus Christ. To connect people to Jesus, connect people to his community and to connect people to their mission in life.--Follow Foothills Christian Church: https://www.instagram.com/foothillsboise/ --Foothills Christian Church is a Jesus church with locations in Boise, Idaho.More info on Foothills: https://www.foothills.org

Many of the terms we hear in the fitness and nutrition industry are trendy, often made-up words intended to catch your attention and create media buzz. Unfortunately, these buzzwords catch fire even without clear definitions or agreement from industry experts. A few examples of grating terms that we'll unpack here: "clean eating," guilt-free eating, misconceptions around HIIT, thigh gap and anything around earning food. Our aim is to help you strengthen your radar for these misleading and triggering messages so you can squelch the buzz and focus on true health. Erin Green is a Registered Dietitian Nutritionist, recovering professional triathlete and owner of Erin Green Racing and Nutrition in Boise, Idaho. After years of regimented training, she is rediscovering the joy of spontaneous movement, social runs and exploring unpaved bike routes. Check out her blog and videos at www.eringreenracing.com. Michael Gray is a personal trainer, nutritional coach, father of two and a sucker for a bag of gummy bears. See what he's up to at www.michaelgrayfitness.com. Let us know you like what you hear! Small donations from our listeners help to support Michael's gummy bear habit or go toward a new houseplant that will inevitably die under Erin's care. We appreciate all of our Middleish listeners! Support this podcast: https://anchor.fm/middleish/support --- Support this podcast: https://anchor.fm/middleish/support

After a high profile career designing, drawing and painting images for movie poster art in Hollywood — Return of the Jedi, Labyrinth, Indiana Jones and the Temple of Doom — Chris now feels driven to produce works which celebrate compelling stories of American perseverance — the Tuskegee Airmen, First Nations peoples of America's Pacific Northwest, and the Japanese Americans who were incarcerated during WWII. It's been an unusual career path, to say the least. Chris was a star on the Southern Oregon College wrestling team when he dropped out in 1974 rather than bow to the inevitable pressure to become a high school wrestling coach. He loaded up his '68 sky blue Camaro and hit the road, picking up jobs from southern California to Montana and living out of his car. After he ran out of gas in Boise, Idaho, he settled there for a year and a half and worked as a bouncer at the Bronco Hut (the college bar where he met his wife), a lift operator at a ski resort, and as an utterly unqualified counselor at a home shelter for troubled boys. All the time he created art — drawing behind the bar, sculpting unflattering portraits of ski resort personnel, and carving the bar's Billy club into a more appealing shape. Chris' older brother convinced him he'd soon be too old for this bohemian, aimless lifestyle and that he might want to apply to the prestigious Art Center College of Design in Los Angeles. He put together a crude portfolio, submitted an application and remembers “it surprised the crap out of me when I was actually accepted”. In the middle of the college program, Chris still hadn't figured out a painting system that he liked, so one weekend he locked himself in a room and refused to come out until he'd conquered it. In 1979, he graduated from Art Center with honors. A diploma from art school, so what next? Pouring and finishing concrete for foundations, walkways, driveways and most everything else that required concrete until he heard that legendary illustrators Charles White III and David Willardson were starting a studio and looking for young talent. Chris' persistence paid off and he was hired. After months of sketching he was finally assigned to paint the marquee art for The Mountain Men. Soon afterwards he discovered the airbrush and the whole process became fun, especially incorporating brushwork with airbrush techniques. He painted the clouds, skies, and water all from his Pacific Northwest childhood memories, and was known as The Sky King, a tribute to his unmatched ability to paint natural backgrounds After four years, Chris left Willardson and White ready for his next challenge — painting people. Yes, he learned to do that, too painting and drawing the comprehensive and finished poster and magazine promotional art for Return of the Jedi, Peggy Sue Got Married, Labyrinth, The Abyss, and who could forget the portrait of the studly Harrison Ford on the Indiana Jones and The Temple of Doom theatrical advance poster art? In 1988 he picked up his family and relocated to the state of Washington where he's once again tackled a new, but classic, technique. Now he's brush-painting stories of American perseverance. Show Notes: Chris's early job experiences Working for Charles White III and David Willardson Traveling as an artist for the Air Force Chris's revolutionary work with airbrushes Painting the Tuskegee Airmen and The Japanese Incarceration “Hidden Heroes: The Nisei Soldiers of WWII” Future exhibitions Resilience www.artistdecoded.com www.chrishopkinsart.com www.instagram.com/chrishopkinsart

Slideshow for this message is available Introduction John 13:1-14:7 Latency is the gap that exists between the reality and the moment you are able to perceive that reality. So for example, we all know that the sun is a long ways away. It's about 93M miles away which means that if the sun somehow disappeared instantly it would take about 8 minutes for that light to reach us to realize it. There would be 8 minutes of latency between the reality and the perception of reality. In the medical field there are latent diseases. Virus' can exists in the tissues but are undetectable and produce no symptoms. And then suddenly, under the right conditions, those virus' flare up. It was there all along but was latent because it wasn't detectable. Well today we are going to talk about a spiritual disease that lies latent in the human heart. It lies dormant in our soul. All of us, like Judas, like Peter, are capable of abandoning and forsaking Jesus Christ. Buried in the soft tissue of the soul is this latent spiritual disease where we are tempted to sell Jesus off if he stops being profitable to us. Under the right conditions, we are all capable of this. We all have this dark disease hidden somewhere in our hearts. Now in the text we see this latent disease expressed in Judas and Peter. Both of them posses latent unbelief, latent fear, latent cowardice, latent disloyalty, latent betrayal, latent denial, latent darkness. And both of them were put into pressure cooker situations where that disease of darkness flared up. Their crime against Christ was very similar. Jesus predicted both Peter's and Judas' acts. Judas betrayed Jesus. That same night, Peter denied Christ three times. So what's the difference between Judas and Peter? Both were religious. Both followed Jesus. Both heard amazing preaching. Both saw miracles. Both were treated kindly. What's the difference? Ultimately, everything. Of Judas, Jesus says, “It would be better if he had never been born. Woe to the man by whom the son of man is betrayed.” Of Peter, “Upon this rock I will build my church.” Jesus turned to Judas and gave him the morsel and said, “What you do, do quickly” and in that moment Satan entered Judas. Jesus turned to Peter and said to him, “Satan demanded to sift you like wheat but I have prayed that your faith may not fail.” After Judas betrayed Judas he hung himself in outer darkness. After Peter denied Jesus he wept and was restored back into fellowship with the light of the world. The same disease was latent in both them. What's the difference? What caused one to ultimately apostatize and the other repent? Am I more like Judas or Peter? Could you ask a more important question? So today we are going to look at the anatomy of that darkness that shadows every human heart. We are going to look at what key difference causes one person to go away to eternal perdition and another to go away to eternal life. We are going to perform a biopsy on Judas and a biopsy on Peter and see if we can't see the spiritual difference between the two. There's a point in every medical condition where the disease is first detected. It may have been there for weeks or months or even years, but then the doctor detects it and you hear the news. That's what happens first in the passage. While at that meal, Jesus announces there's a darkness lurking. The Presence of Betrayal Jesus' detects the disease. Now notice that the actual diagnosis comes via a troubled Spirit. It's a strong word in the Greek. It's the same word used to describe Zechariah's reaction when he was in the temple and saw the angel of the Lord. He was deeply troubled. It's the same word used to describe Herod when the Magi reported that there was a little boy born who is called, 'King of the Jews.' As Jesus contemplated this betrayal he was deeply troubled. The fact that Jesus was deeply troubled tells us a lot about how Jesus treated Judas. Why? Betrayal can only happen once a person has chosen to trust and love. The checkout clerk at Walmart can't betray you. There's no established trust or love or loyalty. A thief can't betray you. You don't trust thieves. You expect them to hurt you. The more you let a person in, the deeper the hurt can go. That's why your spouse can deeply betray you. Your children can betray you. Your best friends can betray you. Why? Because you've let them in. You've invested. You've decided to be loyal to them and not others. You've sacrificed. You love them at great cost to self and you sure would hope that this sort of love would be reciprocated. And not only do they not reciprocate, they sell you off for the sake of their own profit. Jesus was deeply troubled which means Jesus was invested. One of you will betray me. So Jesus diagnoses the disease in Judas. Am I Capable of It? But in an indirect way, we see that the question itself diagnosis the disease in the rest of the disciples as well. Now here's what I mean. We are severely disadvantaged since we all know how the story ends. Judas is the bad guy. We know he's the betrayer. He's obtained such a bad reputation that even people who are not religious and have very little understanding of the Bible, know how this story ends. **No mother proudly holds up their baby, “Here's my son!** Isn't he cute? We've named him Judas.” The name is synonymous with back-stabber. In Dante's inferno, Judas is in the deepest pit of hell. You can't get worse than this guy. And so when Jesus said, “One of you will betray me,” you would certainly think, given that kind of evil and wickedness latent in the heart of the betrayer, certainly all eyes would have turned to Judas and they all would have said, “Jesus we all know who you are talking about. Let's stop beating around the bush; can we stop speaking in ambiguous pronouns. We all know its Judas.” But that's not their reaction at all. It's shocking how clueless they were. And here's the scary part. Here's the insidiousness nature of the sin of apostasy. Even something as serious as the sin of Judas is undetectable by his close friends. Jesus talks about being aware of wolves among sheep. And you've probably seen really cheesy caricatures of this. Something like this. Okay, which one is Judas. But that's not the idea at all. This is the idea. Which one is Judas? And you want to know why it's so hard to detect in Judas? Because again, the same thing exists in all of us. Latent in our heart is the same weakness as Judas. The same darkness exists in all of us, that's why he looks so familiar. You see, I think it's pretty easy to make the case that Judas thought something every single disciple had to be thinking. It's near the end of the week. Jesus, almost a week ago, rode into Jerusalem on a donkey and accepted the praise of the crowds. Hail, king Jesus. KING! But now he's doing nothing. He's not rallying the troops or making any battle plans. The crowds are growing impatient and the overall tone is shifting. Jesus is now talking openly about his death and the fact that they will be persecuted because of their association with him. And perhaps they are beginning to think, “I don't want to be aboard a sinking ship.” Jesus doesn't control a military force. The imperial Roman army can put him down in a micro-second. It is just a matter of time. Rome crushes pretender kings. That's what the cross was invented to do. What occurred to Judas must have occurred to every one of them. They knew they were capable of it. *That's why they looked around and said, “Is it me?* Could it be? I know it's in me.” The reason Judas looks so similar to the rest of the disciples is because, in one sense he's just like them. He's just like the rest of us. Have you ever had a chance to share Christ in your workplace. It was like the perfect opportunity. The subject of religion came up and they turned to you, “What do you think?” The opportunity couldn't be more perfect and you stood there mute as donkey. That's the sin of Judas. Have you ever sat down in a coffee shop and you hear someone talk negatively of religion and you hide your Bible? Have you ever chosen not to pray in public out of fear of being ridiculed? That's the sin of Judas. Judas' sin was selling Jesus. If it profits me, I'll follow. But the second it costs me a dime, I'm selling him off like a dirty stock. If I can get some power, sure. I'll follow. If I can dip my hand into that money bag. Maybe a little fame through association? Sure, I'll follow. But if cost me a dime, I'm out of here. I have no loyalties. Anyone who knows their own heart knows there is a part of us that wants to sell off Jesus when it starts costing. There are a lot of benefits to being a Christian in America which means there are potentially a lot of Judas' in the room. Now, even though the root sin exists in all of us, what's the diagnosis. ONE of you will betray me. Only one. There is something very different about Judas. What is it? We are going to see that next. It's truly amazing. Here's where we see the cause of the terminal disease that exists in Judas alone. Now you might think, ah, there it is. The cause of the betrayal was Satan. Satan entered into Judas. That makes sense. Nope. That's not right. That's now what causes the betrayal. Look closer. Peter motions to John to ask Jesus who the betrayer is. And Jesus answers John by giving him an identifier. It's the one to whom I give the morsel of food. We are not familiar with this custom but fundamentally this is clearly an act of kindness and love. They are sitting around a meal with a lamb. In just a few days, we are all going to be sitting around a meal with a turkey. And of course when you cut up the bird, there's some cuts that are better than others. Right? Everybody prefers certain cuts. So what Jesus was doing here was picking out a choice cut and giving it to Judas. This would be the same kindness you might experience if you attended a thanksgiving feast and the host asks you to step up to the turkey which was coming straight out of the oven. He look you in the eye and carves off the nicest piece of meat and its steaming, it's moist, and he put it onto your plate. That was nice of you! Socially it was a kind gesture. The gesture itself is pure kindness. You want to know the difference between Judas and Peter? You want to know what it is that causes the latent disease of forsaking Jesus to metastasize into betrayal and apostasy? You want to know what sends Judas to hell and Peter to heaven? It's not Satan. It's the way they receive grace. What do you do when grace comes your way? When Jesus reaches across the table and extends humbling grace, what do you do with it? Does that warmth harden you or soften you? Does that warmth melt your unbelief or compact your rebellion. Judas had been in the presence of pure love for 3.5 years. Jesus has just washed his feet which everyone would have interpreted as loving. He is just been given this morsel which is an act of kindness. And he's presented with this stark choice: rush forward and proceed with his shameful plan or repent and beg for forgiveness. Ironically, it is the kindness of Jesus that seals his fate. It's the grace offered to him that seals his judgment. This is the climax of one of the great themes in the book of John. What are you going to do with this white-hot brilliant, glorious ember of grace? What are you going to do with Jesus Christ? And all through the book, there's this sifting that has been happening. Some fall on their faces to worship. Others pick up stones to stone him. So this final gesture of affection and grace toward Judas is the straw that breaks the camel's back and now the the final surrender of Judas to the power of darkness is complete. The light shines in the darkness, and the darkness did not comprehend it. Judas received the sop but not the love. Seeing he did not see. Hearing he did not hear. Instead of it breaking him and urging him to repentance, it hardened his resolve. It's at that point Satan entered into him. And then John in his beautiful literary style says simply, “It was night.” That statement penetrates three levels deep. First, of course, it was actually night. But second, there's a spiritual dimension to that moment as well. Judas, as he walks away into the night chewing that morsel handed to him by the son of God, thrusts himself into the inky, black, awful darkness of total separation from God. The logical progression of inviting increasing darkness into ones life culminates in final and complete outer darkness and the summoning of Satan himself. Judas was swallowed up by darkness itself. It was night. But there's a third level. This night that swallowed Judas would now swallow Jesus as his hour of darkness was now upon him. For Jesus, it was night. If Judas is going into the night, Jesus is going into the light. Yes, Jesus was heading into the night but it was through that night that he would then come into the light. Here we have this incredible piece of theology. We get a deep insight into the trinity here. According to this verse, how is God glorified? By Jesus Christ. And how is Jesus Christ glorified? By the Father. It is the work of the father that exalts the Son and it is the work of the Son that exalts the father. Christ delights in the father and the father delights in the son. There is this beautiful interchange in the trinity. You want to know why marriage blossoms and blooms when the husband delights in and glorifies and serves his wife and when in turn the wife delights in and glorifies and serves her husband? Because all human relationships are patterned after the way God himself operates. To receive the love of God is the opposite of apostasy. Why? Because receiving the love of God fuels your love back to him. When Judas refused and deflected the love of God, the light of his soul went out. Conversely as Jesus receives the love of God, he turns that love right back around to the father and there's so much of it, it just spills out into all his relationships. That's exactly what he intends us to do. Jesus was the ultimate example of this. If the refusal of love is the cause of betrayal then receiving of love is the andedote to betrayal. Why? Because when we receive the love of God, our souls are flooded with light and betrayal is not possible. Just as I have loved you, you love others. Do you see where the power comes from? From receiving the love. What's the cure to the latent disease of denying Jesus in your soul? Receive the love of God. Receive his grace. Receive his mercy. To receive love is to illuminate and cast out the darkness of apostasy. The more you see how beautiful the love of God is, the more you will cling and the less you will question and doubt. And since the love of God is endless, the apostasy-eliminating resources are endless as well. The darkness of apostasy is the refusal to believe that God really loves you. That's what Judas did. He developed in his mind a world in which Jesus was self-serving, and did not love him. It was that suspicion that ultimately crushed him. If these bad things are happening to me, it must be because he doesn't love me. No you receive his love. These difficult things are because he loves you. These good things are not given with ulterior motives. He doesn't give you gifts expecting you to repay him. He loves you. He who did not spare his own Son, how will he not along with him, freely give you all things. Receiving God's love is what characterizes every true believer. Do you notice how John references himself in the book. He calls himself the one who Jesus loved. I used to read that and think, “Well that's arrogant.” As if he's making the claim that Jesus loved him more than the others. But that's not the idea at all. It's a statement of marvel. Can you believe it? The one Jesus loved? The one Jesus extended love toward who didn't deserve it. And what happened? John received that love and it transformed him. It's what now identifies me. I don't even want you to know my name. I just want you to know that I am loved by Jesus. I am bearing testimony to the fact that being loved by Jesus is all that matters. Receiving the love of God is the most powerful force for change on earth. It will ultimately bring about complete Utopia. But it's really hard to do. What do you mean it's hard to do? Most of us think, oh yeah, I have totally accepted the love of God. What's hard about that? Most of think we are pretty bullet-proof in that regard. God loves me and I love him. For sure. We are good. Right? And that's our penultimate point. The Latency of Betrayal Remember latency is the lapse between the reality and the ability to detect the reality. Earlier in the passage, when Jesus announces this grand betrayal Peter motions to John, "find out who it is?" And you could almost imagine Peter finding out and then wiping his brow. Oh that's wonderful. It's not me. And then almost immediately that nervous anxiety turns to smugness. And it emboldens him to make great claims. It's almost like subconsciously he knows its there and he says really strong statements to convince himself it's not. He's speaking with assurance to compensate for his growing insecurity. He starts talking brashly to assure himself that he's millions of miles away from this sort of sickness. I'm not sick like that man. Jesus I love you. I'll serve you to the end. If the Roman guards come to try to take you away, I'll start chopping off ears and noses and heads. “I will lay down my life for you!” Jesus just looks at him and I can imagine him just staring right into his eyes and that gaze just penetrates clean into the center of his soul. And after deep pause he just shatters that confidence, “Will you lay down your life for me?” The disease was hiding latent in Peter's soul. All it takes is a little pressure, a little threat, and all of the sudden the white hot loyalty fades away. All of the sudden that fierce allegiance and devotion turns into a back-peddling, panic, and pathetic cowardice. Oh our poor, weak little souls. How many of us have failed in some way? Sinned and been ashamed? Outbursts of anger, lusting hearts, pornography, substance abuse, consumed by fear, consumed by insecurity. And you realize the effect it's having on those around you. You realize how damaging it is. You are so angry at yourself. But then you have this experience. Maybe you listen to a sermon or you have a moment of clarity while reading your Bible. And it's like this eureka moment. You're just so enraptured with God and his truth and the beauty of his plan. And you tell others. And you feel so bulletproof. I'll never do that again. I'm cured. I'm fixed. I'm absolutely free. I'll never sin like that again. I have perfect clarity, now. My life is changed. It's clear as a bell. And you find yourself just sailing on some spiritual cloud. And everything seems so clear. I'm an oak. A mighty fortress is my soul. 1 Corinthians 10:12, “Therefore let anyone who thinks that he stands take heed lest he fall.” You're an oak, huh? Satan has demanded to sift you like wheat. Just one little puff and you will snap in half. However strong you are, you are no match for Satan. Zero. He can crush you with his little finger. You ought be trembling with distress not swaggering and beating your chest. We are so confident when we should be so quiet. Given our track record, we should all be self-suspecting, bothered, agitated, uneasy, afraid, apprehensive, anxious and troubled. Every time I have the thought I got this, there ought to be an antiphonal voice in your head that retorts, “No you don't” So what's our hope? Where do we anchor our hope that we won't just crash and burn like Judas. This can create a lot of fear. This can create a ton of worry and anxiety. Well, there is an ultimate cure. On the one hand, Jesus introduces all this uncertainty into the equation which doesn't seem very necessary. Why are you doing this, Jesus? Why are you kicking up clouds of doubt? Here's the answer: because it's true. We are weak. We are fickle. WE are prone to reject the grace of God. We are spineless creatures. We do have a darkness in our heart. He's giving us a cold, hard dose of reality. It's no fun facing into that. All of the sudden our perception of who we are and the reality of who we are come crashing together. But then out comes the hope. The incredible hope, the entire point of the book of John, once again comes leaping off the page. And here's just a sneak preview into next week. Is your heart troubled based on this disconcerting news? What's the solution? What's the simple answer to the fickleness of our hearts? Believe in Jesus. You see, this, this is ultimately what separated Judas from Peter. Peter who do you say that I am? You are the Christ the Son of the Living God. And it is that confession that secures Peter all the way to the end. It is that confession that merits the unbelievable declaration, "Upon this rock I will build my church and the gates of hell will not prevail against it." I believe Jesus is God. I believe that Jesus saved me from my sins. It is this simple statement that secures you from all the evil that could come at you even if the gates of hell were propped wide open in your face. Why because it is ultimately Jesus Christ who is protecting you. You see there is a doctrine in theology called the ‘perseverance of the saints.' And what this doctrine says is that God's got you. And once he's got you, he will never let go. Once your saved, you can't lose that salvation. Sure, you may let go of your grip of him but he will never let go of his grip of you. The term ‘perseverance of the saints' is a little misleading because it sounds like the saints are the ones who are persevering. It might be better named, "Preservation of the Saints." All those who are ‘in Christ' are now preserved by Christ. Just like being in the freezer, preserves the food. It's not like the food preserves itself. It's the preserving power of the environment in which the food is placed. When we are in Christ we are preserved. Yes, on our own, that darkness would overtake us. On our own, it would overcome us and we would rot away like Judas. On our own our, that latent disease would metastasize and our hearts would decay and deteriorate and become putrid and we would decay. That's why Jesus solution to all this fear and anxiety. Believe in me. Place yourself into me. Notice what Jesus doesn't say. He doesn't simply hope that Peter will be able to resist Satan, or that he will return, or that he will be able to strengthen the brothers. He's 100 percent certain that he will be restored. Why? Because he is in Christ. Listen, if you find yourself today, needing Christ in this way, there will be team up here after the service that would love to pray for you. Christ Jesus is our Hope. And we are going to sing that right now. Jesus Christ, our living hope. Let's lift our voices, lift our hands. Right now would be the appropriate time to just let your joy run free.

Story Story Night partners with the Boise Downtown Business Association to present tales of Downtown Boise through the words of storytellers, musicians, and local characters. Featuring Alessandro Meregaglia, Mayor Lauren McLean, Lance Davisson, and Rocci Johnson.

How building your network can not only build your business but help you learn new things with Shannon Robnett and Antoinette Munroe.Follow us on Instagram, Facebook, and TwitterFor more educational content, visit our website at www.diaryofanapartmentinvestor.comInterested in investing with Four Oaks Capital?  First step is to schedule a call with us. This episode originally aired on November 19th, 2021----Shannon RobnettShannon is a Real Estate Developer and Syndicator with a principal focus on Multifamily and Industrial real estate in the greater Boise area. Shannon has been in the real estate industry for over 40 years. He has been involved from start to finish on over $250MM in construction projects covering the gamut from multi-family, professional office buildings to City halls, fire and police stations, schools, industrial and mini storage. As a developer with over 25 years of personal and hands-on development and construction experience, few in this industry are more dedicated to delivering numerous passive income streams to their syndicate partners. Along with his knowledge and dedicated team, Shannon Robnett Industries (SRI) creates a second-to-none investor experience.Visit his website https://shannonrobnett.com/----Antoinette MunroeAntoinette Munroe is a serial entrepreneur with a broad spectrum of business experience in industries ranging from music entertainment to construction. After 8 years of accelerated advancement at a global CPG company, Antoinette shifted her focus from climbing the corporate ladder to the pursuit of financial independence and retiring by 40. She achieved that goal at 36, turning her side hustles as a real estate investor and Airbnb Ambassador into her full-time passion projects. Antoinette specializes in creating innovative ways to minimize expenses, maximize savings, and monetize opportunities. When she's not creating new business, Antoinette enjoys salsa dancing, international travel, and having food & fun with great peoplePersonal Motto: I will find a way or make oneFavorite Quote: "Our destiny is not written for us, but by us" -Barack ObamaCheck out her Facebook page https://www.facebook.com/FearlessandFreeFi----Your host, Brian Briscoe, is a co-founder and principal in the real estate investing firm Four Oaks Capital.  He and his team currently have 629 units worth $36 million in assets under management and are continuing to grow.  He will retire as a Lieutenant Colonel in the United States Marine Corps in 2021. Learn more about him and the Four Oaks team at www.fouroakscapital.com  or contact him at brianbriscoe@fouroakscapital.com - be sure to let him know where you found him.Connect with him on LinkedIn or Facebook.vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv> Check out our multifamily investing community!> The Tribe of Titans> Get exclusive access to the Four Oaks Team!> Find it at https://www.thetribeoftitans.info^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

The church is not a business, but business principles can help the church. How can you discern which aspects of business to incorporate into the life of the church? Mac Mayer from Life Church in Boise, ID joins the show with Josh and Sam to discuss. On this episode, we cover issues of pace, strategy, stewardship, and branding. Episode Sponsor: This summer, Southwestern Seminary announced a new name and vision for their undergraduate college. Scarborough College is now Texas Baptist College! TBC exists to glorify God by providing trustworthy Christian higher education for more faithful Kingdom service. Wherever God calls you, you can get the Christ-centered, Scripture-driven, and student-focused education you need at Texas Baptist College. Visit texasbaptist.com to learn more.

The first guest to join Today's show was Raul Labrador to discuss his run for Idaho Attorney General. Nate dives further into the vaccine clinics that have been set up in the Boise and Caldwell School Districts. Kayla Dunn from the Idaho chapter of Power 2 Parent joined Nate to discuss reports of children getting an adult dose by accident, and one case where a child's identity was mixed up. Congressman Mike Simpson was our last guest on today's show. He discussed the House of Representative's first vote on the Build Back Better plan. (1/18/21)

Pedestrian and bicyclist fatalities increased by almost 51% between 2009 and 2018, according to the Pedestrian and Bicycle Information Center.

This week on Buckets of Duckets, Josh doesn't care about the audio listeners. Your heroes get into the mission statement of Buckets of Duckets, smoke shops & Red Fest stories. Josh explains how great pick up artists are. Chase & Travis take over Boise. All that and so much more!!! Like, Subscribe & Share Hosted by: Chase Mayers & Josh Watts BUCKETSOFDUCKETS.COM --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Hateful and racist language and symbols were found in the parking garage of a downtown boise building. Nate is joined by a guest who discusses her experiences in Boise so far and how this impacted her life here. The Legislature has officially ended sine die. Representative Ron Nate and Speaker of the House Scott Bedke separatly joined Nate to discuss their opinions of this. Congressman Paul Gosar has been censured by the US House of Representatives after posting a doctored anime video. The QAnon Shaman has been sentenced to just over three years in prison for his actions on January 6th. (11/17/21)

Kirk Morrison discussed the Rams prime time losses and why there's reasons for concern around the run game & why the Aztecs can't look ahead to Boise St. & if it's time to worry about Brady Hoke's future at SDSU.

Morning Headlines for November 17, 2021 covers Covid-19 related bills passing the Idaho house and going to the senate, BYU-Idaho students give their feedback on President Dallin H. Oaks devotional at the school on Tuesday, and the Boise city council could greenlight a proposal from Amazon.

Brianna McDonald is the President of Keiretsu Forum Northwest, an angel investment community and the world's largest angel investor network. This episode discusses her journey from a novice to a leading angel investor, how she got to see at the table as a woman in angel investing, and why she sees investing as a passion in her life.With Brianna as the president, Keiretsu Forum Northwest has grown into the organization's largest regional chapter across Washington, Oregon, Boise, and Colorado.Keiretsu Forum has also been ranked #1 by Pitchbook as the most active investment community in early and late-stage rounds. They've invested over 950 million in more than 1100 companies. Tune in to learn Brianna's view of the COVID pandemic's impact on angel investing and why she thinks now is the best time to start investing. Key points discussed- Brianna's background (01:59)- Advice for women who are entering this space (04:58)- Angel investing as a way to shape the future (11:29)- The benefits of joining a community of angel investors (14:08)- How COVID changed the game and opened new opportunities (17:01)- Ways to get involved with Keiretsu as an investor or an entrepreneur (20:15)- How Brianna sees the due diligence process for B2C companies (24:56)- The questions you should be asking founders (28:36)- Why is now the best time to start investing (32:02)- What does it mean to be a confident investor (34:48) Additional resourcesLearn more about Keiretsu Forum Northwest and their work here:https://www.keiretsuforum.com/To keep in the loop for the latest developments in crowdfund investing, make sure to follow this podcast and listen in every week. Leave a rating and a review, and let's bring profit back to the people together.Ready to start investing in your future? Then head over to www.republic.co and find a startup you're passionate about.Legal Disclaimer: The Securities and Exchange Commission (SEC) has qualified the offering statement that we have filed with the SEC. The information in that offering statement is more complete than the information we are providing now and could differ in important ways. You must read the documents filed with the SEC before investing. The offering is being made only by means of its offering statement. This document shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. An indication of interest involves no obligation or commitment of any kind. Any person interested in investing in any offering of Props Tokens should review our disclosures and the publicly filed offering statement and the final offering circular that is part of that offering statement at http://offeringcircular.propsproject.com. YouNow is not registered, licensed or supervised as a broker-dealer or investment adviser by the Securities and Exchange Commission (SEC), the Financial Industry Regulatory Authority (FINRA), or any other financial regulatory authority or licensed to provide any financial advice or services.

Angie Marianthi–multi-instrumentalist and director of the adult education program Boise Music Lessons–joins me to talk about gate-keeping, teaching adults who don't think they can play music, busking, finding your place in the music world, the Boise music scene, and if getting “serious” about music actually works.

With everything we have to do... does podcasting really make sense? Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. We've got three special episodes for you. The first one, well, actually all three of them are with my guest host, Josh Forti. We're going to be breaking down some cool things. The first episode... What happened in the first episode? It was really good. Josh Forti: Yeah. We talked all about podcasting, why podcasting is important. Russell: Yeah, podcasting. So episode number one, we learned about podcasting, why we do it, how we do it, the reasons behind it, and a whole bunch of other things. If you haven't been doing a podcast yet, it's going to sell you on why you need to do one. If you have done one, it's going to show you guys why and how to amplify it, and why it's so important and how to find your best buyers from it. I hope you guys enjoy this episode. We'll cue up the theme song, and we'll be right back. What's up, everybody? Welcome back to the Marketing Secrets Podcast. Like I said today, the next actually couple episodes, I've got a guest host with me, which I'm pumped for. We actually did two podcasts. Well, technically, they were podcasts episodes for your podcast, right? Josh: Yeah. Russell: And I ripped them off for my podcast because they turned out so good. One is after the Atlas Shrugged book, Josh Forti flew out, and we did... How long? We went for... Josh: It was three and three and a half hours. Yeah. Russell: Three hours. Yeah. Josh: Three and a half hours, yeah. Russell: Going deep into Atlas Shrugged, which was really fascinating. I actually just reread it recently, so if you want to do Round Two, we should totally do that. And then, after I read Atwood and the devil book, I freaked out, and then Josh flew out and we did one there. So you guys who have been listening to the podcast are familiar with him and his voice. But I asked him, I love doing the podcast, but sometimes I fall behind, and my brother who does our podcast settings, "Russell, any episode today?" I'm like, "Huh." I don't even know what to think. I want someone to help come up with ideas so it's not just me. And so Josh went out to the community, asked a bunch of questions and the next couple episodes are going to be some fun conversations. So I'm pumped, man. And thank you for doing this. I know this you're doing this pro bono to hang out and just to help me out, so I appreciate that. And I'm excited to find out what people want to know about. Josh: Yeah, for sure. I love podcasting. That's my life. If I could do one thing, it would just be, have a show that we just talk all the time. So this is fun for me. It's like asking you to come hang out and geek out about funnels. So I'm super excited, though. It's going to be super cool, and dive in further, and pick your brain, and open up a new world that I don't think a lot of people get to see. Russell: Yeah. It's interesting, because I feel that when it's me doing my own podcast, I pick a topic, I go into it. But it's fun when... Yesterday I had a chance to speak at a virtual event thing, and I did my thing and in the end people ask questions. It just opens up a different side that you don't normally do. And so I don't do a lot of Q&A stuff. So I'm excited to... Josh: Yeah. It's interesting. Russell: And maybe this is the only time we do this. Maybe it's a huge train wreck, and this is the only time it happens. Or maybe it becomes a thing. We'll find out. Josh: We'll try to make it not a train wreck. We'll try. We'll do our very best. I think one of the big things though that I want to start with and kick this whole thing off is why you spend so much time with podcasting. Because here's the thing, man. You're rich. We all know it. You don't have to do this. You have this company that you could. We all learned at funnel hacking live, you turned down a billion dollar offer, so clearly you're not doing this for the money. And you've got a company. You've got a team. You've got all these resources. You could spend money on ads. You could do whatever it is that you want. Yet, somehow you are calling me up and are like, "Dude, I need to do podcasts." And to somebody who gets it, and I get it. I have a podcast. I dedicate time when it doesn't make sense. I put money into a podcast that doesn't make sense. On paper, I get and I understand content and putting it out there, and I've never been at your level either. I don't think a lot of people understand. Why do you do it, dude? Why a podcast? And why are you investing so much of the time that you have now, which is limited, I'm sure? There's a lot of people trying for your attention. Why a podcast? And why is that such a core, fundamental piece that you actually spend so much time on, when you clearly don't have to? Russell: I could probably, in fact, I'll probably give you four or five reasons, because there's not just one reason. There's a lot of them. And I actually, I remember when podcasting started. I was at at Armand Morin's BigSeminar, and someone was on stage, Paul Collier was on stage. He's like, "There's this thing coming. It's going to be the greatest thing in the world. It's called podcasting. And you're going to put these things in your ears and listen to people talk." I remember, "That's the stupidest thing I've ever heard. No one will ever listen to that." I just didn't get it. He's like, "No, this is the future." And I remember because I was my roommate at the time was Josh Anderson, some of you may know Josh, and Josh went and bought every podcast domain he could think of. And I was like, "You're dumb. That's never going to happen." But I do remember, "Well, if I ever did a podcast, I'd call it the Marketing In Your Car Podcast, because when I drive my car, I could record it. And I remember thinking that. And I remember I bought, at the time, Marketing In Your Car, and I did nothing with it for, I don't know, eight or nine years. I just had it. In fact, I even paid someone to write an intro song for it. So if you ever go back to the first episodes, the first hundred-something episodes, there was this really... At the time it was so cool, and now it's corny, but there was this theme song that some guy wrote for me. And I had it for five years, this theme song, and I never used it because I was like, "I don't get podcasting." Then in my business life, we had grown up my company at the time. We had a hundred employees. And then, the long story you guys have heard before, is the company crashed. Everything fell around, and it went from a 20,000 square foot office to 2000 square foot office. I felt like an idiot. I was embarrassed. My status was at an all time low. I was weird. And for some reason in that season of my life, I had this impression, "You need to start podcasting and talk about marketing." And I was convinced at this time I was the worst marketer in the world, because I had just crashed my entire empire. I'm an idiot. I didn't want to, but I felt this impression like now it's time to start a podcast. So I literally, from the ashes of my business, started this podcast, and I had at that time a four or five minute drive to the office. Okay, I can be consistent with this. It's going to happen all the time. I'm going to do it. So I got my phone out, I clicked record, and I would literally just drive to my office and I would just talk about what we were trying to figure out. "All right. Today, we're going in the office and working on this new offer, and this is what we're thinking and da, da, da." And then the next steps were, "Oh, we launched the offer and it worked." Or it didn't work. So we tried this. It was just me documenting. It's funny. I heard Vaynerchuk talk about, "Document your journey." And I didn't know. That wasn't a thing at the time, but that's literally what I started doing. And it was nice, because it was something that was so easy. It was easy to be consistent with. I think if I would have had to do a podcast where, for me, if I had a studio and a microphone, all those things, I probably wouldn't have done it because I wouldn't have gotten enough momentum to stick with it. But it was easy. And at first the way we set it up, we couldn't track stats, so we had no idea if anyone was listening, which was a huge benefit. Because had I known how few people were listening, I probably wouldn't have kept doing it. But I just kept doing it and doing it, not really knowing what kind of return was going to happen. It's funny now. I had someone, about a year ago, go through and start from the very beginning and listen all the episodes. I was trying to get some notes and trying to remember. And it was cool, because they started coming back, reporting. He's like, "Did you know on this day you talked about why you thought anyone who wanted to build a company over 10 million dollars in sales was a moron? You should never try to grow company that big. And then over here you talked about, you're never going to hire an employee again." All my thoughts at the time, which have morphed and shifted obviously. But it's this cool thing where I have this record now of this journey from the ashes to ClickFunnels and beyond. So it's been very special for me. Josh: Okay. Sorry. I want to continue down that path, I want to interject right there. The reason I started a podcast is because, literally, you told me to. You didn't physically be like, "Josh, start a podcast." But all your books, all your content, you're like, "Publish, publish, publish, publish, publish." And I'm like, "Okay." And so it started on Facebook. It started on Facebook Live, and then it grew. And then my friend Daxy, he is like, "Dude, turn it into a podcast. Way more people would listen." All right. So I have, I don't know, four or five hundred episodes now on my podcast that I have done with you and all these different interviews or whatever. But what I tell people is, and this is true in all areas of my life, I'm so blatantly honest on my podcast. I don't filter or mince my words at all. Shocking. Russell: You're filtered on Facebook and Instagram, you're telling me? Josh: Just a little bit. But what's interesting is one of the things that you pointed out there was you have this document. You have this record of exactly where you were at at the time. And so for me, one of the things... And this is bigger than just podcasting. When you're just blatantly honest with yourself and where things are at, and you just turn on the microphone and you just talk, you actually can go back and you can watch your progress. And you can see. Oh man, when I was 26 years old, when this happened, this is what I thought about life, or this is what I thought about this particular topic, or this is what I was learning here. When I'm building a funnel or I'm building something that I knew I worked on in the past and I talked about it, I can literally go back, and I can remember the struggles. And I think it was you. It might have been. It might have not been you. It might have been Gary. I think it was you, though. You were like, "Imagine if Jeff Bezos would've documented every single day or every single week building Amazon." How much people would pay for that. That would be so epically cool. That's what it's like. So I totally understand what you're talking about there. I feel like people are embarrassed to start, they're embarrassed where they're at now. And so they don't want to put it out there. I'll never forget Liz Benny. Obviously, you know Liz. She's amazing. I had her on my podcast. This is probably a year and a half ago. And she's like, "Josh, I've watched you grow so much." And I'm like, "Really?" She's like, "Oh yeah." I'm like, "How do you know?" She's like, "Because I listen to your podcast." And it was like, "Oh, this is a long term thing." It was at that moment that I realized it. Russell: Uh huh. For sure. It's interesting because, if I haven't publicly talked much about this yet, but I've been acquiring old books. I just bought this whole, literally, library of Napoleon Hill books and stuff. And it's been so fascinating because I'm reading through and these are the records of these people and their beliefs and their thoughts. I've got old magazines from early 1900s, late 1800s. I'm reading. I found articles from Thomas Edison, who were in the publishing these. I'm reading this stuff and it's so cool. And one thing, this is Russell guilt. In the Mormon church one thing they always talk about is, you need to keep a journal, so that way your posterity has this thing. And I've never been good at keeping a journal. And what I started realizing as I'm going through all the Napoleon Hill stuff, I'm so grateful that they wrote these things down and they have this journal. And I started from that guilt again. And all of a sudden I was like, "Wait a minute. I don't have a journal, but I've been podcasting now for seven years." This is my record. This is, when I'm dead, my kids or my grandkids or my posterity or people, whoever it is. This is how they're going to learn about me and figure out who I was. And hopefully I shortcut them some trial and error. Here's the journey I went on, but here's what I figured out. I can help them. I think all of us are always talking about wanting to leave an impact. I think my podcast episodes, I'm hoping these are my journals. These are my records. This is like what I just bought from Napoleon Hill. I'm hoping that this becomes something for the future generations that they can build their businesses off and their ideas and their plans. Because my podcast is... It's a marketing podcast, but I don't talk about marketing most of the time. I talk about my family and my kids, and I'm learning, and my personal development and all the things. Marketing is just the hook I got people in, but it's my life record. It's my journal, which is cool too. Josh: Yeah, that is super cool. It's funny. Quick side note, we have to shut down this indifferent theory, because Apple.... Russell: Just spell it different. Josh: Yeah. Believe me. We've tried some things. I'm not trying to push against the biggest company in the world. So anyway, we have a new name. I'm not going to say it yet, but it's coming. But anyway, in the last just couple weeks, I've had to pause doing podcasts. And it's weird because what you said right there is, "I don't keep a journal." But I know that I do keep a journal via that exact same thing. And it was weird. I went to my wife literally two days ago. And I was like, "I need you to, to help me create a system for the short term to be able to document my thoughts because right now I'm not doing it. And I have so many things that we're going through right now." So I totally get that. But I feel like there's got to be more than that. There's got to be another reason besides just the documentation process for the podcast for you. Russell: For sure. That's the first thing. Again, I got four or five that run in my head, so I don't know what the order they'll come out in. But the next one is eventually I wrote a book. And people were like, "These books are so good. How do you know all these stories?" And for me, I have an idea, and the idea percolates in my head for a minute, and I got to tell someone. So usually first person I tell is usually the podcast. I'm thinking about this thing and I talk about it. And so I tell the story the first time. The first time it may not even be that fleshed out. Then I get to the office and I see Dave over there. Dave's excited. I'm like, "Dave, check this out." And I tell it to him again. And then I tell someone else. And then I'm doing an interview and I say it again. And I tell the story four or five, six times, and I get better and better at telling the story. And then when I'm at a seminar and I'm on stage and I'm talking. I have no idea which direction I'm going. All of a sudden, this thing will pop up my head. I've told that story six times three months ago, and it appears. I remember Tony Robbins told me this. He said, "When I go on stage, I have a plan, but the plan, it never goes to plan. I start talking." And then he's like, "These downloads just come from God or from the universe, and they just show up." And for me, as I started podcasting and telling these stories over and over and over again, that's exactly what happens now. When I need something, I'm in a situation, I'm coaching someone, I talking, I'm on an event or a stage or something. I need something often that just, it appears when I need it. And I think it's because I didn't just think about it and forget about it. I think about it. I tell it on a story. It's published. I tell someone else. And then when I write a book, I've told the story 400 times. I know the best way to tell the story now. I've seen what people laugh at, what they don't laugh at, how to do it the right way. In fact, it's interesting, my next book is a personal development book. I've struggled with that one, because I don't have a personal development podcast. And I haven't tested these stories, these principles or these theories. I've been stuck, as you know. I sent you the rough draft eight months ago, and I haven't written a word since then. Part of it is I haven't had a chance to flesh these things out. So it gives me idea to flush out my ideas is another one of them. Another one that's interesting... I don't know the exact stats, but I read it somewhere. I think I talked about on Traffic Secrets.I put it in there. But conceptually, they talked about people who are podcast listeners versus the rest of humanity. And I'm going to tell you about the stat, and I'll tell you how the practical application of that stat, which is really fascinating. So the stat was something like the average person who listens to the radio makes, I don't know, $60,000 a year. And whereas the average podcast listener makes $120,000 a year. So the people you are getting and acquiring, they are people with more spending power. They're more affluent people that are the kind of people who are trying to develop their brain, their minds, things like that. They're more likely to buy a course or software or a Mastermind or things like that, because they're the kind of people who aren't just listening to the radio to numb themselves. They're listening to audio to grow. That's the fascinating thing that you're getting a better caliber customer who are listening. Number two, you are getting them in their most intimate moments. When do you listen to a podcast? It's when I'm working out and I'm by myself and it's me and them, and I have their full attention. I'm not listening to a podcast where I'm writing an email or texting someone. Or I'm in the car driving. I'm getting access to their brains and their minds in their most intimate moments. But it's just me and them. Even video. Josh: It's not even like that on YouTube either. Russell: Yeah. I'll watch a YouTube video while I'm cooking dinner, while I'm doing five other things. Josh: That's super interesting. Russell: I don't listen to podcasts with my kids in the room, because they're going to ask me a question. They're going to mess it up. It's when I'm separate and it's just me and them and that's it. I have a different level of intimacy with the podcast people that I'm listening to. So the higher quality customers, better level of intimacy, and then the practical application. The first time I really got this, it was after I launched my Inner Circle the very first time. And again, it was funny, because I always told everybody I never money on my podcast. I'm doing this podcast, I'm not making any money from it… And as I did it for four or five years, and I launched my first version of my first version of my Inner Circle, and we had a point where we had about 33 people in it paying 25 grand. And I remember at one of the events, somebody asked, "How did you guys bump into Russell?" And all of them were like, "Oh, I saw something, but then I got on this podcast, and I listened to him every single day while I was working out for six months. And he kept talking about this Inner Circle and talking about this thing. He's going to get all these things." And it was fascinating. Almost everyone in the room, they didn't hear about my podcast. Podcast isn't good for lead gen. It's never. Josh: Yeah. It's horrible for lead gen. Russell: You can't just buy ads and blow up your podcast. But people find out about you. They plug in to your podcast. And the people who make that transition from, "I saw a book." "I saw an ad." "I saw something." And they make that transition where they actually get the phone out, subscribe, and then plug you in. Those become your best customers, your highest buyers. They're the best. And so the practical application is yes, by doing this podcast, I'm taking... And I talk about this in Expert Secrets. And actually my Inner Circle meeting last month, we talked a lot about this. We talked about creating a new opportunity versus an improvement offer. And for the most part you want to create new opportunities. That's what gets people in the door. And I told everyone, your value ladder should be this new opportunity. There's opportunity stacking. The back of the value ladder, there's one section that's saved for people with ambition. New opportunity is all about getting people who have a desire to come in. But people with ambition, and the percentage of your audience is small. The percentage of people who have true ambition, it might be 15 to 20%, maybe. Josh: Yeah. Russell: But those are your most ambition. I told them my Master, I didn't sell you guys new opportunity. Do you want to come to Boise and talk to other entrepreneurs? Or are you going to get better and stronger and smarter, all the ER words? You guys are the ones at the top of the value ladder. You are ambitious. So I'm not selling you new opportunity. I'm selling you guys improvement. And it's the hardest thing to sell, but it's what one tier of your audience wants. I feel like same thing, the people who are listening to your podcasts, these are the people who want improvement. These are the ambitious ones. They're not the tire kickers. And so it's the best way to convert people in their highest ticket backing things as well. Josh: Yeah. And I also think, one thing that's very important to point out, I think here, is the style slash type of podcast that you particularly create. Because I've studied a lot of different podcasts. Joe Rogan obviously is a big inspiration of mine when it just comes to creating content or whatever. But what's interesting is that the type of content that a Joe Rogan creates, or that even a Logan Paul or any of the bigger mainstream podcasts, oftentimes it's much more for entertainment. And Joe Rogan, I think, maybe is the blend between the two. But a lot of podcasts, they're not specifically for solving a very specific problem. And so what I always say about specifically the type of podcast that you create, you or Steve or whatever, your type of podcast is horrible for lead generation, but is amazing for lead education. It's because once they're in there, you have that. And what's interesting is one of the times that I listened to your podcast most... I'm going to let you guess. I'm sure you're not going to get it. But what do you think one of the times I listened to your podcast most? Russell: When you're driving somewhere in your car. Josh: That's a time. Yeah. But it's when I'm in pain. When I have a specific pain around my funnel, I will literally go, "Russell has this podcast. He's got all these episodes. I bet you he's talked about it." And so I'll literally go on my phone and I'll keyword search for different things. And I'll specifically go. There was one time I was listening to, it was something about a webinar or something, and you were talking about how you wrote your headlines and basically how you came up with your framework for it. And I remember you did that one time. And so I was struggling with it, and so I literally searched it and I did it. And so the type of podcast that you create, in my head there's two different ones. There's one for entertainment. And then there's one for education. And you create one specifically for education. And when you do that, that's the type of podcast or that's the type of content that literally goes and educates your member. And when you have that, a hundred percent, my top buyers, anybody that gives me top dollar for my stuff, they all listen to my podcast or have been on my podcast and I'll pull something out of it. They're always the ones that pay the most money. For sure. Russell: For sure. It's interesting too. And there's, as you said, a lot of formats. When I did mine, I did a short form for a couple reasons. Number one is it was my drive to the office, so that's how it started. But number two, I love Joe Rogan and I probably listen to one of his entire podcast ever. Josh: Oh my gosh. I probably listen to a hundred of them at least. Russell: And I get overwhelmed, because each one's four hours long and there's all these different people. Everyone keeps talking recently about the Jewel one. "It's the greatest thing in the world. You've got to listen to it." Four hours. I could get a whole audio book, the entire book done in four hours. Is that worth the investment? I don't ever want to dive into it, because it's so big. Whereas mine, again, someone's in the car and only got a 10 minute commute. Boom. Throw it in. They get an episode. And then what happens is they get hooked, and then they'll listen for four hours. So it's different though, because if Joe Rogan's were broken up into even 20 minute blocks, I would probably listen to all of them. Josh: YouTube Joe Rogan clips. It's Joe Rogan experience clips. And it's literally 20 minute episodes. Russell: Oh cool. Josh: So if you ever want to. Russell: That's probably what I would do. And I think it's interesting. And then also another nice thing about short form is people come in, they listen to one... And I get this all the time. People are like, "I got your podcast, listened to three or four episodes, and I loved it. So I started at the very beginning and I binge-listened to all of them." It happens all the time as well. Whereas Joe Rogan, you're not going to binge-listen because that's 65 years worth of content you're going to go through. Mine, they're short. I'm going to go to the beginning. And they start and they binge listen. And then they've gone through your journey with you. And by the time they show up, they know everything that you've ever said. And they're so much easier to work with if they've got that stuff. I think everyone needs... It's one of the things where you're not going to see a big return or not initially. But over time, if you're consistent with it, it's the best thing. And then obviously, I don't use my platform for this, but you do and I think it's brilliant. It gives you access to all these people. Whereas the interviewing people, you get access to people you can't otherwise. Josh: Doors open that you literally can't even understand simply because you're like, "Hey, I have a podcast and hey, I've got these couple other cool players on here. You want to come?" Alex Hormozi is coming on my podcast. I literally reached out to him, "I have a podcast." And a hundred percent, I'm going to admit something to you right now. I was like, "Hey, I had a podcast, and Russell's been on a couple times. You want to come on?" He's like, "I love Russell. Of course I'll come on your show." Russell: That's awesome. Josh: Crazy big doors that get open simply because you have a platform to be able to allow someone to use their voice as well. Russell: I remember, before Tony and I were super close, we met a couple times and stuff, but I remember he was doing some launch. I remember Lewis Howes and him did a big interview. And three or four people they interview sound so annoying. Why is Tony hanging out with these people and not me? And now all of a sudden, I had the ahas. "Lewis Howes has got a big podcast. Oh my gosh. Okay, I need to be able to offer my platform to him to get in that door and really build that relationship." And that's one of the powers of it too. You have a platform, now you've got ability to access people you can't otherwise. As you know. Josh: All right. Two rapid fire questions here really quick. Because I want to move on to the next topic to keep us on track. But number one, what's the Joe Rogan episode that you listened to all the way through? Do you remember which one it was? Russell: Oh, I do know. Yeah. And I actually hate that I listened this one. It was the Gary Vee one. Josh: Oh. Yeah. Russell: And the reason why I listened, because I want to be on Joe Rogan's podcast someday. And I want to see what Gary talked about because... As you know, Gary and I have a... He probably has idea who I am. Josh: You have a light beef. Russell: We've got an interesting relationship. He's not my... Anyway. I've got to make sure I'm the next internet marketer who actually does a better job. Josh: Okay. Two things on that. One, anybody listening, I'm going to do this, so don't take it, but I'll beat you to it. If you ever can get Russell Brunson on Joe Rogan, that's a great Dream 100 gift right there. That would be amazing. Secondly, I've listened to so many episode of Joe Rogan. One of my favorite ones is actually with Kanye. I know everyone thinks Kanye's an idiot. But if you can, that's five hours. It's insane. It's one of the most intense episodes I've ever listened to. But one that is a must-listen to, seriously one of the best podcast episodes ever done is his first interview with Elon Musk. If you ever get the chance, just sit down and listen to it. It's three or three and a half hours, but understanding that dude's mind, Elon Musk, you will not regret that three hours of your life. It was a fantastic episode. So that's the one. Russell: Very cool. Josh: Okay. Last thing here before we move on, are there any other points that we didn't cover about why someone should have a podcast? Wrap up, make your closing arguments around why somebody should go setup a podcast. Russell: The last one I'll say, and I quote Nathan Barry, actually, in Traffic Secrets. And I'll probably mess up the quote, but it was interesting. He talked about how... I think the title of the blog post I share is, You Got to Publish Long Enough to Get Noticed. And he talks about how for most of us there's so much content out nowadays. There's all these things. It's hard to know what's going to be good. 5,000 podcasts launched today. How many Netflix episodes, all sorts stuff. He says most of us find out about a good show at Season Two or Season Three, because of this, we waited to see, our friends talked about it. All of sudden it gets a breaking point where everyone's talking about it, and then you become this overnight success. It's interesting. He said you have to publish long enough to get noticed. And I think that's the biggest thing to understand. Especially most people who are getting started and they're so scared. "I'm going to look like an idiot." "They're all going to make fun of me." "I'm just a beginner." Blah, blah. All these different excuses. The good news is, at the very beginning, no one's listening. Josh: No one's listening. Russell: It doesn't matter. Just do it. This is your chance to actually find your voice and learn how to speak and tell stories, and all those things. No one's listening. And if you keep doing it, I tell people all the time, if you publish consistently for a year, that doesn't mean once a month for a year, daily for a year, or three, four times, five times a week consistently for year. Two things will happen. Number one, you'll find your voice. Number two, your audience will have a chance and have enough time to actually find you. And so it's going out there and just setting it up, the ROI. And I'm a big ROI. You look at my DiSC profile, my number one value is ROI. If I can't see the return on investment on something, it's hard for me to do. It's why I struggled in school. It's why I struggle in awkward conversations. Because I'm like, "What's the point of this?" I don't get it. Podcasting was hard, because I didn't know what the ROI was. And luckily again, I didn't see the stats for three years. Josh: Is that how long it was? It was three years? Russell: Yeah, before we figured out how to get the stats on it. Josh: That's crazy. Russell: But because of that, because I didn't know what the ROI was, and I was just hoping and praying with faith that it would be good. Now I see the ROI. Now it's important. Now I do it twice a week. Regardless, it happens in the queue, in the can because it's that important. Josh: If your number one thing is ROI and you figured out the podcast is worth it, guys, there's your selling point. Go start a podcast already. Russell: Got a podcast. Let's go. Josh: Honestly, it's amazing. And it's so much fun too. You learn so much about yourself. And I think the one thing I'll say about podcasting is you've got to really find your own unique style. I was listening to, I know you know Alex Becker, but Alex Becker is probably one of the biggest influencers in crypto right now. Just insane. One of my friends who got his NFT, and he's up a quarter million bucks in three months. Just insane stuff. One of the things that he said is right now in the industry, everybody is trying to become an influencer. And so he says, "I see all these people trying to model exactly what it is that I do." And he's like, "I have no problem with you guys doing that because I get it." At the beginning, you don't know your voice yet or whatever, but he's like, "You'll never be me." And I won't use the language that he used. But he's basically like, "There's only one me, so eventually model me, do whatever you need to do. But eventually go find your voice. Go find your own thing, because that's why people are going to watch you. I'm going to make sure that you're irrelevant if you try to model me long term." And so it's giving you that permission to model somebody at the beginning, but then, people are not going to listen to you if they can go listen to somebody else that has the exact same style. So it allows you to really be yourself when you give yourself permission to just try different things. And at the beginning, like you said, no one's listening. Russell: Yeah. It's funny talking about modeling. I talked about this yesterday on a call I was on. It's fascinating because people, they're trying to copy or model somebody because they're trying to get those people to attract the right audience. And Myron said, "You don't attract who you want, you attract who you are." And so if you're trying to be someone else, you're not going to... Because you want those customers. It's going to be weird. I remember when we launched ClickFunnels, I was trying to be like all the other internet marketing guys, because I thought I was competing against Ryan and Perry and Traffic & Conversion. So I was trying to be more corporatey businessy, like they were. Wait a minute. That's not me. I'm not going to wear a shirt and tie on stage. I'm not going to wear a suit jacket. I'm going to wear my t-shirts and jeans. And I'm going to talk about my family and God and wrestling and things I'm excited by. And I don't care about agency, not that I don't care agency, but I don't care about... I'm going to speak to the entrepreneur, because that's who I want. Wherein Ryan and Perry, literally, one of their Traffic & Conversions were, "This is less for the entrepreneur, more for your teams and your staff." It's crazy now because you look at the... I thought we were in the same market, but as soon as I leaned into who Russell was, it's separated. And it's not that one's better or worse. They're different, but if you go to Funnel Hacking Live, it's my people. You're in the audience. Most of these people here are Christians, who are athletes, who've got kids, who are entrepreneurs, who are not doing this for the money, but doing it because they want to change the world. That's the overwhelming percentage of our audience. Not everyone. But as a whole we attract who we are. So lean into that, because otherwise you're going to attract people you don't like, and you're going to hate your life, and you're going to hate your business, you're going to hate your customers. But you put yourself out there, the people who do not resonate with you will leave on their own. You don't have to kick them out. They're be like, "Russell's annoying." I get people all the time, if I mention God on a podcast or anything, they're like, "If you're talking about God, I'm out." Sweet. All right. Bye. I'm good with that. I know people are like, "I don't believe in God, but I respect that you lean into it." They're cool too. But the people who are offended leave and the people who stick are the ones you want to hang out with anyway, because you attract who you are and not who you want to bring in. Josh: And I can talk about that topic super long, but I want to keep moving on the next piece here. Russell: That's it for the first episode then. Here with Josh on the Market Secrets Podcast. We're going to transition to the next one on the next episode.

Boise is home to one of the most accomplished living novelists in the U.S. Anthony Doerr's new book “Cloud Cuckoo Land” comes after he won the Pulitzer Prize for his novel “All the Light We Cannot See” in 2015.

Shawnda sits down with Wendy from Royal Family Kids Camp Boise—a summer camp for children in foster care. RFK Camp is all about building a world free of childhood trauma. Wendy runs us through the ins and outs of camp, what makes this camp so special and how you can get involved.  Find more about RFK here: Website: www.boise.royalfamilykids.org & www.forthechildren.orgDial 211 for Fostering Idaho Make sure to follow Intentionally Disruptive:Instagram: www.instagram.com/intentionallydisruptiveTik Tok: https://vm.tiktok.com/ZMeEcVHxb/Go to microbeformulas.com and use the code PODCAST15 at checkout for 15% off Microbe Formulas products. 

Referenced Scriptures:Luke 10: 25-37Proverbs 11: 24-252 Corinthians 9: 6

—With Foothills Online you can join us every Sunday for gatherings at 9:30a + 11a. Join us at https://www.foothills.org/messages/—-Ready to take your next step in you journey of faith? Download the "How to Connect to Jesus" booklet at foothills.org/books—Looking for content for your Kids? Check out our Children's Ministry page:https://www.foothills.org/kids—Give towards what God is doing through Foothills Christian Church: https://www.foothills.org/give—Foothills is a fun, energetic, laid back faith community. We don't take ourselves too seriously, but we take Jesus very seriously. We exist to coach people in becoming fully devoted disciples of Jesus Christ. To connect people to Jesus, connect people to his community and to connect people to their mission in life.--Follow Foothills Christian Church: https://www.instagram.com/foothillsboise/ --Foothills Christian Church is a Jesus church with locations in Boise, Idaho.More info on Foothills: https://www.foothills.org

Christina Lenkowski is a forward-thinking publicity strategist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people's podcasts. In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business -- since then she's dedicated her work to helping other business owners, particularly women, see the same kind of results. Christina lives in Boise, Idaho, USA, with her husband and daughter. Learn more about your ad choices. Visit megaphone.fm/adchoices

A listener question about pre-workout supplements inspired this episode. That and the fact that we both get asked about various supplements all the time. Which ones are best? What do we recommend? What about [insert latest over-marketed miracle product here]? While we can't possibly cover every supplement in question, many of the usual suspects are reviewed here. Resources: https://www.grandviewresearch.com/industry-analysis/dietary-supplements-market https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7231191/ https://www.healthline.com/nutrition/pre-workout-supplements https://www.news-medical.net/news/20211011/Deadly-dry-scooping-pre-workout-powder-is-becoming-popular-on-the-internet-research-shows.aspx https://jissn.biomedcentral.com/articles/10.1186/s12970-018-0247-6 NSF International: https://www.nsfsport.com/about-us/ Informed Choice: https://choice.wetestyoutrust.com/about-informed-choice US Pharmacopeia: https://www.usp.org/about Erin Green is a Registered Dietitian Nutritionist, recovering professional triathlete and owner of Erin Green Racing and Nutrition in Boise, Idaho. After years of regimented training, she is rediscovering the joy of spontaneous movement, social runs and exploring unpaved bike routes. Check out her blog and videos at www.eringreenracing.com. Michael Gray is a personal trainer, nutritional coach, father of two and a sucker for a bag of gummy bears. See what he's up to at www.michaelgrayfitness.com. Let us know you like what you hear! Small donations from our listeners help to support Michael's gummy bear habit or go toward a new houseplant that will inevitably die under Erin's care. We appreciate all of our Middleish listeners! Support this podcast: https://anchor.fm/middleish/support --- Support this podcast: https://anchor.fm/middleish/support

Matthew Kepnes runs the popular travel blog, Nomadic Matt, and also writes a successful newsletter. In fact, Matt's newsletter is one of the biggest I've had on the show. His book, How to Travel the World on $50, is a New York Times Best Seller.After a 2005 trip to Thailand, Matt decided to leave his job, finish his MBA, and travel the world. Since then, he's been to nearly 100 countries, and hasn't looked back. Besides being a New York Times best-selling author, Matt's writings have been featured in countless publications. He's a regular speaker at travel trade shows, and is the founder of FLYTE, a non-profit organization that sends students overseas to bring their classroom experience to life.I talk with Matt about his unique approach to running his business. While others are building online courses, Matt has shifted to doing more in-person meetups and events. We talk about his newsletter, and we also talk about growing your Instagram follower count, scaling a business as a solopreneur, and much more.In this episode, you'll learn: When & why you need to start outsourcing day-to-day tasks Matt's email opt-in strategies and tips to get more subscribers The most important metric about your email list How to quickly get more followers on Instagram Links & Resources Blue Ocean Strategy Matador Lonely Planet Blue Ocean Strategy book Pat Flynn Women In Travel Summit Traverse Cheryl Strayed ConvertKit TravelCon FinCon Podcast Movement World Domination Summit Hootsuite Tim Ferriss Seth Godin OptinMonster Seth Godin: This is Marketing Rick Steves Nathan Barry Show on Spotify Nathan Barry Show on Apple Podcasts Matthew Kepnes' Links Matt's website Follow Matt on Twitter Matt's Instagram The Nomadic Network Nomadic Matt Plus Episode Transcript[00:00:00] Matthew:When I started these courses back in 2013, there wasn't a lot of folks. Now you have so many people with courses, so many Instagrammers and TikTokers selling their stuff. It's sort of like, is this worth the time to really invest in it when my heart really isn't in it? How can I maintain 400K in revenue a year? Is that the best use of our resources? The answer is, not really.[00:00:33] Nathan:In this episode, I talk to my long time friend, Matt Kepnes, from Nomadic Matt.Matt's got a travel blog that's wildly popular, and he gets into that—shares all the numbers. He's probably one of the biggest newsletters that I've had on the show, so far.What I love about him, in particular, is how thoughtful he is about his business model.Most people are just adding more courses and figuring out how to grow revenue; honestly, what's now fairly traditional ways, and it's quite effective. Matt takes another approach. He gets into in-person events and meetups. We get to talk about why in a busy, crowded online world, he's actually going offline.I think that Blue Ocean Strategy he references, the popular book by the same title, I think it's interesting, and it's something worth considering when some of the online strategies don't work. We also get into a bunch of other things like growing his newsletter. Like I said, it's quite large.Then, also growing an Instagram following. Instagram is not something that I'm going to actively pursue, but it's interesting hearing his approach of what you do if you're at 5,000 followers on Instagram, and want to grow to 50,000 or more.So, anyway, enjoy the episode.If you could do me a favor and go subscribe on Spotify or iTunes, or wherever you listen if you aren't subscribed already, and then write a review.I check out all the reviews. Really appreciate it. It helps in the rankings, and I'm just looking to grow the show.So, anyway, thanks for tuning in today. Let's go talk to Matt.Matt, welcome to the show.[00:02:06] Matthew:Thanks for having me, Nathan. I've been trying to get on this podcast for ages.[00:02:10] Nathan:Well, don't say that, that'll make people think they can get on just by asking. Really, you came to my house and stayed in my cottage on the farm, and then you're like, “Yo, have me on the podcast!” And that's when I was like, “Absolutely.” But if anyone just asked, that would not be a thing.[00:02:26] Matthew:No, I just mean I finally—I'm excited that I'm worthy enough in my blogging career to be on.[00:02:33] Nathan:Oh, yes.[00:02:35] Matthew:I've made it.[00:02:36] Nathan:Yeah. It's only taken you, what, a decade and a half?[00:02:39] Matthew:13 and a half years. Slow and steady wins the race.[00:02:43] Nathan:That's right.I actually want to start talking about that side of it, because I've been in the blogging world for 11 years now. But even I feel like things changed so much in the first couple of years, even before I entered into the world. So, I'm curious, going back to the early days, what were the prompts for you to come into the blogging world and say, “Hey, I'm going to start publishing online”?[00:03:10] Matthew:Yeah. You know, it was a very haphazard, there was no grand plan. Like I had Zanger when people had Zeno's, which is, you know, a personal blog, way back, you know, 2003, whatever. And so what, I went on my trip around the world in 2006, I just kept updating this Zynga. You know, it was called, Matt goes the world and it was just like, here I am friends here I am.And then, you know, everyone was really excited in the beginning. And then after a while I got sick in my update because the know their back of their office job. So I kinda just forgot about it until I came home and January, 2008 and I need money. And so I started a temp job, and I had a lot of free time and I really just hated being back in the, the office with the walls and everything.And so I was like, I need to earn money to keep traveling. And so I started the website really as with the goal of it being an online resume, you know, it was very bare bones. I used to share a travel news, have an update, like tips and stories from my trip. And then there was a section where we're like, hire me and it had my features and, you know, the guest blogs I did, I used to write for Matador travel.So just as a way to sort of build up, a portfolio of like, Hey, Yeah, freelance writing because I'm wanting to read guidebooks, you know, I wanted to write for lonely planet. That was a dream, right. The guidebooks. And so just the blog was a way to hone my skills and just get in front of editors to be like, Hey look, I do right.You know, here's where I've been, you know, and, and sort of build that base. And eventually that became a thing where I didn't need to freelance. Right.[00:05:03] Nathan:Was it called nomadic Matt from the beginning.[00:05:06] Matthew:He was, yeah. I B two names, nomadic Matt. And that does the world. Right. Because I like the double entendre of it. Right. Even though, but just cause I have a weird sense of humor and all my friends were like, you can't do that one. You gotta do nomadic Matt. It was really good because it's much better brand name, you know, in the long run.But again, I wasn't thinking about that. Right. I wasn't thinking like, oh, I'm going to start this brand. You know, I gotta think of a clever name that people can remember. It was like,Oh a place where people can see my work.[00:05:39] Nathan:Right. Okay. So now 13 and a half years later, what's the, what's the, the blog and newsletter look like. and I want to dive into the business side of it because I think a lot of people build successful newsletters, audience-based businesses, but don't make the leap to like something bigger than themselves.And so I want to dive into all those aspects of it.[00:06:01] Matthew:13 years later, it's seven people. We just hired a new events coordinator to help. my director of events, Erica, coordinate all these virtual in person events that we're going to kick off again. I have a full-time tech guy, a full-time director of content. We changed his title, but like three research assistants, because.I picked a niche that like is always changing. Right. You know, you have a fitness website, how to do a pull up. It's just, that's it,[00:06:37] Nathan:You ranked for that keyword. You're good to go.[00:06:40] Matthew:Yeah. Like how to do a pull up, doesn't change what to do in Paris or the best hospitals in Paris, constantly changing, you know? so it takes three resources, distance.Plus my content guy, me that basically keep up the content and then I have a part-time, graphic designer and part-time social coordinator.[00:07:00] Nathan:Nice. And how many subscribers do you have in the list now?[00:07:03] Matthew:We just called it, so it's a two 50 because we just, cause I haven't shaved it off in like five years or so. So we basically everybody that hasn't opened the email in one year where we're like, you want to be on.And like 2% of them click that button. And then we just got rid of the other 90%. It was like 60,000 names.[00:07:30] Nathan:Yeah. So for everyone listening, two 50 in this case means 250,000.[00:07:35] Matthew:Yeah.[00:07:36] Nathan:Just to clarify, I 7% businesses off of 250 subscribers would be remarkable. That would be just as impressive, but that's not what we're talking about here. going into, so a lot of people, talk about or worry about, should I prune my list or that kind of thing?What were the things that went into that for you? That's a big decision to, to prune 60,000 people off a list.[00:08:00] Matthew:I think it was probably more, maybe I want to say six 60 to 80 I somewhere around there. we were pushing up against our account before I went to the next billing step.So that's always a good impetus to prune the list, but you know, I I've been thinking about it for a while because. You know, I I really want to see what my true open rate.Is You know, like, okay, I have all these people and we were sending it this, I have multiple lists, but the main weekly list was like, 310,000-315,000 but it's been so long since we called and we have so many emails there and I just really wanted to get a true sense of like, what's our active audience.And so between, between that and, pushing up against the next tier price tier. Yeah. it yeah. It's cool to say like, oh, we have 300,000 300, you know, rather than 250,000 Right. But who cares? Right. I mean, at the end of the day, it's just a vanity metric, right? Yeah. It sounds cool. I get a million emails. Right. But if you only have a 10% open rate, You really only have 100,000.[00:09:20] Nathan:Right. I think that the times that it matters is maybe when you're selling a book to a publisher and that might be the only time that you like that dead weight and your email us actually helps you.[00:09:33] Matthew:Yeah. Like if you're, or you have a course, you know, are you trying to promote your numbers, but people would probably lie about that stuff too. yeah, so like, it really doesn't matter because all that matters is like, what's your true audience? Like who Who are the people that are really opening your stuff?[00:09:50] Nathan:Yeah. So let's dive into the, well, I guess really quick, I should say I am a hundred percent in the camp of, like delete subscribers, like do that once a year, that kind of thing. Clean up the list, go for the highest number of engaged subscribers, rather than the highest number of subscribers. It's just[00:10:06] Matthew:Right.[00:10:07] Nathan:To track.[00:10:08] Matthew:And, and I think you would know better than me, but isn't this a good. Like signal to Gmail. And you know, when you, you don't have a lot of dead emails, just go into a blank account. It's never getting opened or marked as spam or whatever.[00:10:24] Nathan:Yeah, for sure. Cause a lot of these times, there's a couple of things that happen. One is emails get converted to spam traps. And so it's like say someone's signed up for your email list six years ago And, they haven't logged into that email account for a long time.Google and others will take it and convert it to a spam trap and say, Hey, this email hasn't been logged into in six years.And so anyone sending to it, it's probably not doing legit things now you're over here. Like, no that person signed up for my list, but they're basically like you should have cleaned them off your list years ago. And then if that person were to ever come back and log into that Gmail account, do you remember like, oh, just kidding here, have the, have the email account back, but they're basically using that.And so you can follow all the. Best practices as far as how people join your list. But if you're not cleaning it, then you will still end up getting these like spam hits and, and other things. So you absolutely clean your list. Let's talk the business side, on revenue, I don't know what you want to share on the, on revenue numbers, but I'd love to hear any numbers you're willing to share.And then the breakdown of where that comes from, whether it's membership, courses, conferences, that sort of thing.[00:11:35] Matthew:Yeah.So there's like the pre COVID world and the post COVID world. Right. You know, like,[00:11:40] Nathan:Yes.[00:11:41] Matthew:Cause I work in travel, so like, you know, pre COVID we did over a million and like I was probably gearing up to like in 2020, like one, five, I think I were going to get a little over one five. and again, you know, this is, I work in the budget travel side of things, right.So like it's going to sell a lot of $10 eBooks to get up to seven figures. salary books are 10 bucks. and so. Postcode during COVID week, I think in 2020 made like half a million. and this year we'll probably get up to three quarters,[00:12:23] Nathan:Okay.[00:12:24] Matthew:K.[00:12:25] Nathan:He was coming back,[00:12:26] Matthew:Yeah. Yeah. and I think next year we'll, we'll get back over seven and then basically like how to go from there.You know, so maybe 20, 23, I might get to that one, five that was going to get to in 2020. most of the revenue now comes from ads, and then affiliates. we did, we did do a lot on courses, but then I, one of the things that, you know, a big pandemic that stops your business, allows you to do is really look at the things you're doing because every.Zero. So it's like when we start back up, is this worth investing time in? And so the answer is no. So we dropped down from, I think, peak of doing like $400,000 a year and horses, and this year we'll do maybe 40. and that's mostly because we just leave it up as like, you can buy this, we update it every six months.If it needs, it's basically like a high that blog course get all my numbers and tactics and strategies in there. but we don't offer any support for it. Right. It's just, you're buying information. and so it's very passive in that sense, but it's not like a core business where we're really moving and we were doing this pre COVID is moving into events and membership programs.So like we have pneumatic map plus, which gets you like all our guides, monthly calls and sort of like a Patriot on kind of thing, but like free.[00:14:03] Nathan:That cost.[00:14:04] Matthew:Five to 75 bucks a month, depending on what you want. So it's 5 25, 75. Most people opt for the five, of course. And it's really geared to like, get the five.But you know, that brings now, I think like three or four K a month. and then we have the events, which is donation based, but there's just like another two K a month. And so this is like, since COVID right. So like, that's say call it 50 K a year of, of revenue that we've added in. They didn't exist before.And now I know you're, you can compare that against the loss of the courses, but we had been phasing those out for years. and so that's really where we want to grow is bringing in more, you know, monthly revenue for that. Right. You know, Once we started, it's easy and we're gonna start doing tours again and, you know, so more high value things that don't take as much time.[00:15:08] Nathan:Right. So on the core side, I think a lot of people listening, maybe they have an email list of five, 10, 15,000 subscribers, and they're like, Hey, the next thing is to launch a course. And they're hearing that's where a bunch of the revenue is. And so it's interesting you moving away from that. So let's dive in more.What, what made you look at the core side of your business and say, I don't want to like restart that in a post COVID world.[00:15:33] Matthew:Yeah, there's just, there's a lot of competition, right? So like, I think it was like a blue ocean, red ocean strategy, you know, to think of that book of, you know, Blue Ocean Strategy. Right? One of the reasons we went into events is because a lot of our traffic comes from Google. And so it's a constant battle of always trying to be one or, you know, in the first couple of spots.Right with every blogger in every company with SEO budget, but there's not a lot of people doing in-person events or building sort of a community in the travel space. So I looked at that of being like, okay, there are a lot of people doing courses and they love doing courses and they're great teachers, you know, they're, you know, you get folks who know like path when, you know, low, like everyone, all these teachable folks, you know, they, they love that stuff.That's not where my heart really was. And so thinking of like, this is a red ocean now, because you have, when I started this, these courses back in 2013, there wasn't a lot of folks. Right. But now you have so many people with courses, so many Instagrammers and tic talkers selling their stuff. It's sort of like, is this worth the time.To like really invest in it when my heart really isn't right. Like how can I maintain your 400 K in revenue a year?[00:17:02] Nathan:Right.[00:17:03] Matthew:What's it going to take, you know, is that the best use of our resources? And the answer is not really, you know, let other people do that. Who love it. I mean, you want to buy my information.It's it's solid stuff. Right. Everyone loves the advice, but to really create like a cohort, like your class, which is sort of like the new version of courses, you know, like, whether it's a month or three months, it's sort of like, you go with this like cohort, right. My heart really wasn't into it because we can invest more in doing events and conferences and really in-person stuff.Especially now that everyone's really excited to do stuff in person again, with a lot less competition. It's easy. It's easy to start a course, but there's a lot of capital investment in doing events that we have the resource to do that, you know, somebody with a 10,000 email list might not.[00:18:03] Nathan:I think I see a lot of people going into courses in, particularly as you alluded to cohort based courses where they're doing it, like, Hey, this is a whole class that you're doing, you know, you're doing the fall semester for the month of October or whatever it is, I'm doing it, doing it the first time and really enjoying it because it's a new challenge they're showing up for their audience.It's just, it's super fun on that, doing it for the second time and going, huh? Okay. That was way easier and way less. And then the third time they go, I don't think I want to do this anymore. Like if the money is good and I just don't enjoy showing up at a set time for a zoom call or whatever else. So it's interesting of watching people jump on a bandwagon and some people it works for really well, and that is their strength and they love it.And then other people that I'm going to like, look, the money's good. And this is this just, isn't what I want to spend my time on.[00:19:02] Matthew:Yeah. You know, I've been doing it for, you know, seven, eight years now and I just sort of lost the passion for, you know, I think it's, I like when people take the information, they succeed with it. But I think after a while you start to realize, you know, it's sort of a 90 10 rule, right? You, 90% of your students, aren't really going to do anything with it.And it's not your fault. It's just because they become unmotivated or, you know, so we tried to switch to the cohort based to be like, okay, this is the class weekly, weekly calls.You know, come on, come together and you still get this drop off rate. That's, you know, sort, it gets this hard and you're like, all right, I've been doing this for eight years, you know, like moving on.But I mean, if you have the love for like pat loves it, you know, like you've got a whole team about it, he's got all these cohorts stuff that speaks to him where I think I'd rather do stuff in person that[00:20:01] Nathan:Right.Well, let's talk about the in-person side. Cause you did something that most people think is really cool and almost no one realizes how hard it is. I think I know how hard it is because I've attempted the same thing and that starting at a conference where everyone's like, you have this big online following, like what you just need to, you know, you have hundreds of thousands of people you just need, I don't know, 500 or a thousand of them to show up in a suit, that's gotta be easy.Right. And so they go and sort of conference, it's wildly difficult. And so.[00:20:33] Matthew:Difficult.[00:20:34] Nathan:I'd love to hear what made you want to start the conference and then yeah, how's it. How's it gone so far?[00:20:40] Matthew:Made me want to start the conference was I really don't think there's a good conference in the chapel space. Yeah. And there are good conferences in the travel space that are very niche and narrow. you know, like there's a woman in travel summit.That's really great. There's one in Europe culture verse, which I liked, but that's like a couple of hundred people there. Wasn't like a, something to scale, right. With wits, which is women to travel is like 300 people. There was, this is no thousand person, 2000 parts. And like mega travel conference for media that has done like, you know, the conferences we go to where it's like high level, you know, people coming outside of your immediate niche to talk about business skills.You know, there's, you know, In the conferences, there are, there's always the same travel, like it's me and like these other big names, travel bloggers over and over and over again. I want to take what I've seen and, you know, from social media world to, trafficking conversion, to mastermind talks, you know, to take all these things that I had gone to, we were like, let's bring it together for travel.Let's create a high level, not a cheap, like hundred dollar events, like, you know, with major keynotes who get paid to speak, because you know, in a lot of travel conferences, you don't get paid to speak, right? So you're high. You're going to get, you know, Cheryl strayed that come to your event for free.That's not waking up to do that. You know, I, you know, and while I can get nice deals from my friends, you still got to pay people right. For their time. And, and so that allows us to have a larger pool of people to create the event that I want to do. Because we will also get into the point where why should somebody who's been blogging for five or six years, go to travel blogging conference app when nobody is at a more advanced stage of blogging than you are, you know, nobody understands SEO better than you do, right?So like after a while you get into this, just drop off of people being like, do I want to fly around the world and hang out with my friends? So I wanted to also create an event where that I could go to and learn something is that I knew that would attract some of the other OJI, travel bloggers.[00:23:06] Nathan:Yeah. So how the, how the first one go, like what was easier than you expected and what was much harder than you.[00:23:14] Matthew:The first one went really well. We had 650 people, and you know, the next one we had 800. But now we're closed because of Kobe, but we're going to do one in 20, 22. And hopefully we get 800 again, things that shocked me, people buy tickets and don't show up. Right. That's weird. Right. Cause I was like, okay, we have 700, you know, I expected maybe like a 5% attrition rate, you know?So like I sold my 750 tickets, but then like six 50, those 600 showed up because the other 50 of those speakers, right. I was like, wow, that's a lot of no-shows for not achieving conference, you know? And so we plan, you know, a 10% attrition rate now.[00:24:04] Nathan:And you just mean someone who doesn't even pick up their badge? Not even, they didn't come to share us rates keynote, but just like they didn't show up to anything at the conference.[00:24:13] Matthew:Yeah, they just did not show up to the conference at all, you know? And. So that was a shock me. I mean, I know I work in travel and, you know, people get last minute of press trips or they, you know, they buy their ticket and they can't come cause, or they got stuck in the Seychelles or whatever, but I did not expect such a high level of no-shows. Because the food here's another thing, food costs a lot of money. Right.You know, I, I fully understand why the airlines took one olive out of your salad. Right. Because it's one olive, but times a million people every day it's actually adds up. Right. So like you think, oh, well it drinks five bucks.That's cool. We'll do a happy hour. Okay. Now times that by a thousand drinks Write, you know, times two, because everyone's drinking two or three, at least two. Right. So then you're like, okay, that's a $15,000 bill that you ended up with. you know, when everyone is all set up. Tax and tip hotel.It's crazy. It's like, okay, these fees, you're like, oh, I got to spend this like, yeah. Okay. Here is your lunch bill 50 grand.But then there's this fee that fee, this fee, this fee like Jake had like 65. You're like, all right. I guess I got a budget for that too. So that was, that was really weird. Like high is the lunch cost, $40,000, you know, and actually hotels, overcharge, and they add a bunch of fees and yeah, you can get them pretty quick.[00:25:46] Nathan:So if you were, if I was starting to conference. They have 50,000 people on a email list or a hundred thousand. And I'm like, Matt, I heard you started a conference. I'm going to do it too. What advice do you have for me? Like what are the first things that you'd call out?[00:26:03] Matthew:It's going to cost like three times more than you think. pricing. Where I went wrong in the second year. Right. So like we've lost money the first two years doing it, but I expected to lose money. It wasn't because I was investing in this long-term thing. Right. But we're at where I lost more money on the second year is that I really factor in flights as well as I did, like I kind of low balled it.And so I always think he should. Oh. And I also invited, I kept inviting people without really seeing, like, where was I? on my like speaker fees. Right. So like really creating a budget and then sticking to it. And even if that means not getting some of your dream folks, to a later year, but working up the food and beverage costs first, because you know, you go to the hotel and they're going to say your F and B, you know, is $90,000.And if they never going to hit that, no, you're going to go way. You're going to blow cause you got to get them to say, what are all the fees? You know, like, okay. You know, if I have a 300 person conference and I want to do two lunches, what does that look like?Plus all the taxes and fees,[00:27:23] Nathan:Okay, well, you, the launch price and you'll, you'll pencil that into your spreadsheet and they'll fail to mention that there's mandatory gratuity on top of that and taxes and whatever[00:27:33] Matthew:Yeah,And whatever, you know, plate fee there is. Right. So you gotta factor all that in and then look at what you got left.[00:27:40] Nathan:It's like when you're buying a car and you have to talk in terms of the out the door price in[00:27:45] Matthew:Yeah.[00:27:46] Nathan:The sticker price,[00:27:47] Matthew:Yeah. I made that mistake when I bought my car last year, I was like, oh 17. And I was like, wait, how did 17 go from 17,000 to 22? And like, well,[00:27:56] Nathan:Right.[00:27:57] Matthew:Thing that I was like, ah, okay,[00:28:00] Nathan:Yeah. Do you think w what are some of the opportunities that have come out from running the conference and has it had the effects of your community that you've hoped? It would,[00:28:10] Matthew:You know, this is a very, blogger faced event, you know, more than just travel consumers. but it's definitely allowed me to, you know, meet folks like Cheryl Austrade, you know, great way to meet your heroes. Is there pay them to come speak at a conference? so, you know, I, I know Cheryl, like, that's cool.The becoming more ingrained in sort of the, the PR side and with the demos and the brands, because, you know, on the website, I destination marketing organization.[00:28:44] Nathan:Okay.[00:28:45] Matthew:So they're like, you know, visit, you know, Boise visit Idaho, we call them a DMO. And so like since I don't really do press trips on the website, I don't know a lot of them really well.And so this has been a way to be, become more ingrained on that sort of industry side of events and not live in my own. and that's helpful because now I know all these folks, when we want to have meetups that might be sponsored when I do a consumer event, which is next up. So get these folks to come for that.So it's just really been good, just professionally to meet a lot of people that I would normally just not meet simply because I go to events and they were like, Hey, come to our destination, we'll give you a free trip. And like, you have a policy. And so I don't get invited to as many things as you would think.[00:29:37] Nathan:Yeah. Why, why do you have that policy? What do you like? What's behind it. And why is that different from other travel bloggers?[00:29:45] Matthew:Hi, it mostly stems from my hatred of reciprocity. You know, like if you, if I go on a free trip and it sucks, like I then create, it's awkward. If I have to go like hot, like, Hey, you suck. And I have to write this online. Then it creates a lot of bad blood that gets talked about, you know, it's a very small industry.People move around a lot, so you get less opportunities or I can just go, Hey, I'm not going to write that. And then they feel bad. Cause like, you know, like you're a nice person just doing their job, you know, like it's not your fault. I had a bad time. you know, I did this once with a friend and she gave me a couple of places to stay, at a hotel in San Jose, Costa Rica and chill out and sort of tell was really far out of town.And th the amount it took me to take a taxi back and forth. Like, I could've just got a place right. In the center of San Jose, you know? And so I was like, I really, I just don't think it's a good fit for my Anya. And she was very unhappy about it. I was like, I mean, I could write in, but I have to say that.Right. Yeah. And so I just never wanted to put myself in those situations again. I also think that taking a lot of free travel, like I do budget travel. So you given me a resort like that. Doesn't how does that help my audience? So if I start living this awesome life and getting free stuff, that's great for me, but it's not good for my audience.And so I don't mind taking free tours. Like, let's say I'm going to go to Scotland. Right? I did. This actually was real life example. I wanted to access cause I wanted to write about scotch. So I was like, Hey, I don't want to do like the public tour. you know, that 20 bucks, you know, it's like 10 minutes and you get the, I like, I want to talk to people because I want quotes for articles.I'm going to do like history stuff. So I contacted the Scottish tourism board and they got, got me visited. I that's where I went to. I just love P scotch. and so they got me like private tours. So I can like take notes in such. and they gave me a free accommodation that I was like, I want to be really clear about this.I'm not mentioning this place. And they're like, just, just take it. And so, and I didn't mention it and I didn't mention that, you know, I got access to these, you know, distillers to ask some questions, but it was more about building this article as a journalist than,Hey, I want like free tours, you know, like, I mean, I saved 20 bucks. Right. But the point was, I wanted to learn about the process to write about this story beam. And then they offered me free flights and stuff. It was like, now I just, I just want the tourist, please. Thanks.[00:32:44] Nathan:Yeah, it's interesting of the, what a lot of people would view as the perks to get into travel blogging. Right. I want to get into it because then I'd have these free chips or I can have these offs or whatever else, I guess the right apps you get, no matter what, but, You know that that's the other side of like, everything comes with a cost.And I think it's important to realize what you're doing because you want to versus what you're doing, because now you feel obligated because someone gave you something for free.[00:33:12] Matthew:Yeah. The most thing is I tend to accept our city tourism part, which gets you like free access to museums and stuff. I was like, okay, that's cool.But beyond that, I just, you know, I don't want to get into, like, you want to give me a museum pass. I'm going to see these museums anyway. Sure. I'll save some money and I'll, I'll make a wheel note, but I'm going to no obligation to write about which museum, because I write about the ones I like anyway.So,[00:33:39] Nathan:Right.[00:33:40] Matthew:You know, that's not to me like free travel. That's not what people think of Like the perks of. the job are.[00:33:46] Nathan:I, that was funny. When I learned about the, like the welcome packet that cities will, will give, like the first time I saw it in action was. I went to Chris, Guillebeau's like end of the world party in Norway. and I was hanging out with Benny Lewis there who runs, you know, fluent in three months, a mutual friend of both of ours.You've known him longer than I have, but like, we're both at our check into the hotel and he's got like this whole thing of all these museum passes he's got, and he's just like, yeah, I just emailed the tourism board and said, I was going to say, and they're like, oh, blogger. And they gave him like, you know, access to everything and you only ended up using half of it because we weren't there for that long, but,[00:34:28] Matthew:Yeah. That's great. You should always get these discount cards, like the comparison museum pass or the New York mic go card that will save you a lot of money if you're doing lots of heavy sites in.[00:34:39] Nathan:Yeah. Yeah, for sure. okay. So how does actually let's dive into the COVID side, right? Cause COVID took a hit huge hit on the entire traveling. we saw that just in the like running ConvertKit where, you know, having bloggers in so many different areas, we had a lot of growth because lots of people were stuck at home and start like, I'm going to start a new blog.I'm going to have time to, to work on this or whatever. And it was a lot of cancellations, mostly from the travel industry. If people like, look now that what this 50,000 person list, that was a huge asset is now just a giant liability. because no one's planning trips. How did you navigate that time? And what, like, what's the journey been?You know, the last 18 months, two years,[00:35:28] Matthew:Well first I would say that's really shortsighted of someone canceling their 50,000 person list like[00:35:34] Nathan:I think they were like exporting sitting on it and they're going to come back. But, but I agree. It was very shortsighted.[00:35:39] Matthew:Yeah. Like just like throw it away. 50,000 emails, right. I mean, it was tough in the beginning. You know, we went from like January and February were like best months ever, you know? And like, I mean, even, and then all of a sudden like, like March 13th is like that Friday, you know, it's like everything crashes, like again, like we were on our way to have a banner year, like, like, like hand over fist money, you know?And, and then to being like, how am I going to pay the bills? You know? and so, cause you know, we, haven't sort of the, the overhang from Java con, right. You know, like we didn't make money on the first two years. And year three was the, the breakeven year and travel con was in, Right in the world ended in March.Right. And so I had laid out all, like, you're so close to the event, that's you? That's when you start paying your bills. Right. And the world hits and all the sponsors who, you know, have their money, you know, in the accounting department are like, oh, we're not paying this now. And so you're like, well, I've just paid $80,000 in deposits and all that money that was going to offset.It has gone. and then you have people canceling. A lot of people were really mean about it. They're like, oh, I'm, I'm back now. And we're going to do charge backs, that, you know, you have that overhang and just, you know, fall in revenue it's it was really tough. thank God for government loans, to be quite honest, like I, I went to native through if it wasn't for, all that, because a lot of my.My money was tied up in non-liquid assets. So it wasn't like I could just like sell some socks though, you know, pay the bills. but things have come back a lot. I mean, there's a lot of paint up the man, for travel, I view it like this way, right? You got kids, right. You know, they get in trouble, you take away their toy and then you give them back.Right. Where do they want to do now? They just want to play with that toy even more because it's like, no, it's mine. No one else can have it. And like where you want to do this other toy. No. And so now that the toy of travel is being given back to people like people are like, never again, am I going to miss out on this opportunity to travel on my dream trips?Let's make it happen. So we had a really good summer. I spoke to mediocre fall and winter just as the kids are back in school, people are traveling less, you know, but as more in the world, that? will be good. but again, as I said, at the beginning of this, it's going to take awhile for us to get, to get back to where we were, but there's definitely demand there,[00:38:36] Nathan:When's the next conference when the travel con happening again.[00:38:39] Matthew:April 29th,[00:38:41] Nathan:Okay.[00:38:41] Matthew:22,[00:38:42] Nathan:So what's the how of ticket sales benefit for that? Is there like that pent-up demand showing up and people booking conference tickets or are they kind of like, wait and see, you know, you're not going to cancel this one too kind of thing.[00:38:55] Matthew:Yeah, I mean, we're definitely not canceling it. I mean, the world would have to really end for it. We just launched, this week. So, early October, we just announced our first round of speakers. and we sold like 10 or 15 tickets. I don't expect a lot of people, to buy until the new year I saw this.And the old event, right? Because in the old event we were had in May, 2019. Right. And we announced in the fall, but it wasn't until like, you know, a few months prior that people started buy their ticket. Right. Because they don't know where they're going to be. You know, where are they flying from? What were the COVID rules going to be like, the demand is there.But I, I know people are probably just waiting and seats for their own schedule too, you know? So, but you were against so 800 tickets and honestly, from what I've heard from other events, you know, people are selling out, you know, because there was such demand, like it's not a problem of selling the tickets, so I'm not sure.[00:40:01] Nathan:Yeah, one thing, this is just a question that I'm curious for myself. since I also run a conference, what do you think about conferences that rotate cities or like Mo you know, move from city to city, which we've been to a lot of them that do it. You know, the fin con podcast movement areTwo longer running ones that you and I have both been to. obviously that's what you're doing. The travel column. well, domination summit, which we've both been to a lot, you know, it was like very much it's Portland. It's always Portland. We'll never be anywhere anywhere else. What do you think, why did you chose? Why did you choose the approach that you did in what you think the pros and cons are?[00:40:39] Matthew:Yeah, for, for me it was, you know, we're in travel. I wanted to travel. Right. And plus, you know, I mean, you get up, we get a host, right? So like Memphis is our sponsor. Right. It's in Memphis. Yeah, it was supposed to be in new Orleans. New Orleans was our host sponsor. Right. So moving it from city to city allows us to get, you know, a new host sponsor every year is going to pony up a bunch of money.Right. I don't know how Podcast move into it, but I think if I wasn't in travel and it was more something like traffic and conversion, or maybe we'll domination summit, I would probably do it in the same place over and over again because you get better consistency. you know, one of the things I hate about events is that they move dates and move locations.Right. And, and so it's a little hard to in travel cause you know, COVID really screwed us. Right. But we're moving to being, you know, in the same timeframe, right. We're always going to be in early May. That's where I want to fall into like early may travel car, change the city, but you got the same two-week window, because it's hard to plan, right?So like if you're changing dates in cities, you're, you're just off of a year. So I wanted some consistency, make it easier for people to know, like in their calendar, Java con early Mac, Java con, early Mac, you[00:42:17] Nathan:Yep.[00:42:18] Matthew:It doesn't really work out cause of COVID, but post COVID we're we're moving to that, that, early may[00:42:24] Nathan:Yeah. Okay. So let's talk more about sort of scaling different between different levels of the business. So there's a lot of people who say, all right, 10, 20, 50,000 subscribers, somewhere in there. And it's very much the solopreneur of like, this is, I'm a writer. I just do this myself. Or maybe they, you know, contract out graphic design or a little bit more than that.What were some of the hardest things for you and why and what worked and what didn't when you made the switch from it being nomadic, Matt being just Matt to Matt plus a team.[00:43:00] Matthew:Yeah, it It's definitely hard to give up that control, right. Because you always think no one can do your business better than you can. And I mean, even to this day, I still have issues doing, you know, giving up control. Right.[00:43:14] Nathan:What's something that you don't want to, that you're like still holding onto that, you know, you need to let go of[00:43:19] Matthew:Probably just little things like checking in on people and, you know, Content probably like Content. I'm very specific about my voice, the voice we have. So. But I should let my content, people make the content that I know is fine. but I definitely, probably overly check on my teams to be like, what'd you do today?You know, you know, that kind of stuff. but I did take a vacation recently and I went offline for a week and they didn't run the thing down. So I was like, oh right. That was my like, okay, I can, I can let go. And it's going to be okay. But, so getting comfortable with that much earlier on, I would probably save you a lot of stress and anxiety.I definitely think you should move to at least having somebody, you know, a part-time VA, if you're making over six figures, hire somebody because you know, how are you are not going to go from a 100k to 500k really by yourself? Unless, you know, you just have some crazy funnel that you do, but even the people I know who are solopreneurs, they still have two or three people helping them a little bit part, even if it's just part-time because the more money you make, the more time you have to spend keeping that income up.And so your goal as the creator in the owner should be, how can I grow? How can I make more money? It should not be setting up your WordPress blog. You know, It should not be answering joke emails It should not be, you know, scheduling your social media on Hootsuite, that kind of low level stuff can be done by, you know, a part-time VA And maybe that part-time VA becomes a full-time VA as you scale up more. But you know, if you, you have to free up your time and you're never going to free up your time, if you're spending a lot of that time, scheduling. So you mean that the people I know who have half a million dollar businesses, selling courses, you know, and they're really just a solopreneur.They have somebody do that grunt work, right. Plus if you're making that much money, is that the best use of your time now? Really? Right. So getting somebody to do sort of the admin front work, as soon as you can, even if it's on a part-time basis will allow you to focus on growth marketing, and monetization, which is where you should be like Podcast.This week. I have like four or five podcasts I'm doing, right. You know, that is a good chunk of my week. If I have to spend that time scheduling on social media, you know, or setting up blog posts, like I can do that. And this is where the growth in the audience comes in.[00:46:12] Nathan:Okay. So since we're talking about growth, what are the things that you can tie to the effort that you put in that drives growth? Are there direct things or is it a very indirect unattributable[00:46:27] Matthew:Yeah, I think there's some direct things like, you know, before, you know, asking 10 years ago, I would say guest posting on websites. Right. You write a guest post on like Confederacy's site and boom, tons of traffic. Right. that doesn't exist anymore. I mean, yeah. You can get a lot of traffic, but it's not like the huge windfall it used to be, but it's still good for brand awareness.SEO. Great for links. Right. I would say things today that I can tie directly to stuff Podcast and, Instagram. So doing, like, doing a joint Instagram live with another creator. Right. You know, like me and, you know, it's I know pat. because someone with a big following there, we do, we do a talk, you know, 30 minutes, you know, I can see in my analytics, like a huge spike in my following right after that.And so that's a great way to sort of grow your audience is to do Instagram collabs in just like 30 minutes tops and[00:47:32] Nathan:Podcasts[00:47:33] Matthew:I get a lot of people will be like, I saw you on this podcast. I was like, wow, cool.[00:47:37] Nathan:I always struggle with that of like, of all the activities that you can do. Cause you get to a point where there's just so many opportunities open to you and it's like, which are the best use of time. What should you say yes to, what should you say no to, and I don't know. Do you have a filter along those or do you just, is it just kind of gut-feel[00:47:53] Matthew:I will say yes to any text-based interview, normally it is the same questions over and over again. So I sort of have a lot of canned responses that I can just kind of paste. and tweak But those are links, so I'm like, sure. Yeah. Send your questions over. Cut paste, tweak, you know, you know,[00:48:12] Nathan:Customize[00:48:13] Matthew:Customize a little bit, but you know, how many times do I need to rewrite from scratch?How'd you get into blogging, you know, what's your favorite country, Podcasts I definitely have a bigger filter on like you, I don't do new podcasts.[00:48:27] Nathan:Okay.[00:48:27] Matthew:I know that's like bad. because you know, this new podcast could become the next big thing, but come back to me when you have some following.[00:48:36] Nathan:I like Seth, Godin's rule I'm not on south Dakotan's level by any means, but he says like, come back to me. When you have 100 episodes, I will happily be your 100th interview on your podcast or something[00:48:47] Matthew:Yeah.[00:48:48] Nathan:And he's just like, look, Put in your time and then we'll talk.[00:48:51] Matthew:Yeah, so I like, I don't look for just following, but like again, you know, knowing that people give up on blogs, people give up Podcast too. So. You know, you have to have been doing it for like six months a year, like week a weekly, you know? So I know like this something you care about. and I like to listen because you know, you get a lot of new people and they're not really great.You know, they asked us like a lot of canned questions and you're like, listen, you're taking, you know, an hour, hour and a half of my time. You gotta make it interesting for me.Well, yeah, Podcast. And then for Instagram stories you gotta have, or Instagram lives, either a brand new audience, or if you're in travel, at least 75,000.Cause I have like a one 30, so I want to keep it in the same in a level.[00:49:43] Nathan:Yeah.I know nothing about Instagram and promotions on Instagram and all of that is there. If someone were to, like, in my case, if I came to you and say, Hey, I want to grow my Instagram following. I've got 3000 people or 5,000 people or something like that. And I want to be have 50,000 a year from now.Where would you point me?[00:50:05] Matthew:I would say, do you join Instagram lives with people like once a week, you know, and just, or maybe once a week for you and then go to somebody else on their side once a week. So, and just kind of work your way up, like find people in your, your sort of follower count level, you know? So in this case, I'd probably do, you know, you know, 1000 to 5,000, I would look for in your niche and like get online for 30 minutes and talk about whatever it is you want to talk about and and then go to someone else's channel and do that, and then keep doing that because you'll just see giant spikes and then you can move up the the ladder.Then you have 10,000 followers and someone with 25,000 followers might give you the time of day. And then you talk about that, you know, and you just sort of build awareness because you're always there. You're always around.[00:51:03] Nathan:It's a really good point about the figuring out what those rough bands are and reaching out within those. Because I think a lot of people are like, I'm going to go pitch whoever on doing Instagram live together. And it's like, you have 5,000 and they have 150,000. And like the content might be a perfect fit, but they're most likely going to say no, because you're not[00:51:24] Matthew:Yeah.[00:51:24] Nathan:Driving that much value for, or that many subscribers for their audience.[00:51:29] Matthew:Yeah. You know, and so you, maybe I would, you know, someone was like a finance blogger, and they had like 40,000, 30, 40,000. I'd probably.We do it because people who like to say money, like say money on travel. So it'd be like, there's probably a good fit. And you know, 30,000 people, they might not know me or they have like, like you said, 3000, come back to me, you know, when there's another zero,[00:51:57] Nathan:Right. Well, and then the other thing that's going to be true is if I'm bringing you to, to my audience to share and teach something, if you're using this strategy, like go do another 20 of these or 50 of these, and your pitch will be better. And the way that you teach finance to travel bloggers or whatever else it is, is going to get so much better.[00:52:17] Matthew:Yeah,[00:52:18] Nathan:It's like, I kind of don't want to be your Guinea pig. You know, I don't want my audience to be your Guinea[00:52:23] Matthew:Yeah,[00:52:24] Nathan:Pig for your content. And so just get more experienced and come back.[00:52:28] Matthew:Yeah. And you know, you also gotta think about, you know, people are so time-starved right. You know, when I started blogging, I could. There was no Instagram. There was no Snapchat. There was no Tech-Talk, you know, Twitter was barely a thing. So I didn't have to split my focus on so many different platforms and channels.Right. I can just, alright, I can be on this one blog, but now when people are like, whoa, sorry, I have to like manage all these different social channels and all of these comments in the blog and everything. They not don't have like an hour to give, you know, to just anybody way do you could have before,[00:53:12] Nathan:Yeah. Yeah. That's so true. Okay. So on the email side, specifically, if someone came to you with say 1,000 newsletter subscribers today, and they're like, I want to grow, I mean, you're looking to grow to 5,000. This might be so far removed from where you're at that you're like, I don't even know if that was, you know, a decade ago that I was in that position, but what are you seeing that's working?Where would you point them?[00:53:33] Matthew:What works for us right now? one having email forms everywhere on your site, sidebar, footer, we have one below the content below the content forms, and popups, popups, the work they're really great. we find for really long posts, having a form in the middle of the post converts better than, at the end of the post, because know a A lot of people don't read to the end, but when they get to in the middle you're still there.You know, if you look at heat maps are really long websites, right? You just see that drop-off right. So if all your forms are at the bottom of the page, they're just not getting the visibility, that you need. so middle of the page,[00:54:19] Nathan:Do you play with a lot of different incentives of like, you know, Opt-in for this fee guide, you know, or are you customizing it to something for a particular country or there, the content that they're reading[00:54:30] Matthew:Yeah, so we use OptinMonster for that. and so we have, like, if If you go to our pages that are tagged Europe, you get a whole different set of options. than if you go to Australia, like, and like the incentives are like, you know, best hostels in Europe, you know, best hostels in Australia, right? Like little checklist guides.And I tweak what the copy for that, you know, just to see what wording, will lift up a better conversion rate. But yeah, we definitely, because, you know, we cover so many geographic areas. The needs of someone going to Europe are a little different than somebody going to New Zealand. So we, we definitely customize that kind of messaging. And I think that helps a lot, you know, and definitely customizing messaging as much as possible. Um know, but in terms of just, you know, we can talk about, you know, the market, like how do you word things, but middle pop-ups and mil of blog posts definitely converts the best. And so like that's where we see a lot of growth, as well as, just on Instagram telling people to sign up for my newsletter or Twitter or Facebook, but don't let the algorithm, you know, keep you from your travel tips, sign up now and people do.[00:55:58] Nathan:Okay. And is that like swipe up on stories that you're doing[00:56:02] Matthew:Yeah.[00:56:03] Nathan:You know, on an Instagram live or all the above?[00:56:06] Matthew:All the above.[00:56:07] Nathan:Yeah.[00:56:07] Matthew:You just constantly reminding people to sign up for the list, you know, and. One of the failings of so many important for influencers today is, you know,They always regret everyone as everyone does. They always regret not starting to list, you know? And so, you know, you just got to hammer into people, sign up for the list, sign up for the list, sign up for the list.Yeah. And a lot of the copy is, do you see all my updates? No. Would you like to sign up for this newsletter?[00:56:39] Nathan:Yeah, because everyone knows. I mean, I come across people all the time. It's like, I used to follow them on Instagram. I haven't seen, oh no, I do still follow them on Instagram. Instagram just decided that I apparently didn't engage with their content enough or something.[00:56:53] Matthew:Yeah,[00:56:54] Nathan:So now I no longer see their posts,[00:56:56] Matthew:Yeah. You like, I go, I always go to my like 50 least interacted profiles. Right. And, you know, there are some people that aren't there. I interact with this guy all the time. How is this the least attractive? But that that's Instagram and saying, here are the people we don't show you in your feet.[00:57:13] Nathan:W where do you see that? Is that[00:57:16] Matthew:If you go to your, who you're following, it's it should be up on the top.[00:57:20] Nathan:Hmm. All right. I'll have to look at that.[00:57:22] Matthew:Yeah. I'll send you a screenshot. and so like, that's the algorithm be like, here are the people who you interact with the least, but it's like, no, I, I love their stuff. why why do it take them from me? So,[00:57:36] Nathan:Zuckerberg is like, do you really love their stuff? I just not feeling it.[00:57:40] Matthew:Yeah, yeah, yeah. And so, yeah, it's just, you know, the algorithms are terrible and what I hate and I learned this last year, and this was sort of a unsurprising, but surprising thing is that stories, which used to be like the latest first.[00:57:59] Nathan:Yeah.[00:57:59] Matthew:That is, they have an algorithm for that now, too. And I was like, I, I shouldn't be surprised, but I am surprised.And I'm annoyed by that because like, I liked it when it was just the newest first, but Nope, now that is based on, you know, sort of like Tik TOK thing of like, oh, this story is getting really a lot of interactions. We'll bring it up the front of people's queue or, you know, so it's not just like your first, because you had one, one second ago, you know, like it could, it's based on an algorithm[00:58:35] Nathan:Yeah.And that's how it's all going to go. Facebook did that a lot, you know, with Facebook fan pages back in the day where it used to be fantastic for engagement. And then they were like, yeah, it's fantastic. If you pay us[00:58:46] Matthew:Yeah. And even then it's like, I would pay to boost posts. I was like, great. You saw, I lectured five people. What? I just gave you a hundred bucks and that was. And there was some guy you remember him commenting last year. He was like, whatever happened to this page? I was like, I'm still here. He's like, no, no, no, no.And this isn't a common thread in Facebook. He's like your pages to get a lot more engagement. What happened? I was like, oh, Facebook algorithm. I was like, people just don't see it. Let me tell you where all my analytics side it's like this page. So I have 2000 people. You're like great. 1%, woo[00:59:23] Nathan:Do you do paid advertising? I'd like to get email subscribers.[00:59:28] Matthew:We used to, but, the CPMs went up so much that it wasn't worth the effort. You know, like paying a dollar 52 bucks for an email subscriber, is just a lot of money for, for, for things. We don't mind ties directly. Like we're not taking people through finals buy a course, right? Like just to get rot email, I'm not paying two bucks for.Yeah. And, and so I just, we stopped paying, like during the pandemic, like, June, June of last year, we were like, oh, we're going to take a break. And then we paid somebody to help us for it to make kind of reset it up. But I just had to spend down so much. I was like, you know what, I'm going to turn off for a bit.And yeah, that's been like,[01:00:17] Nathan:Didn't really miss it.[01:00:18] Matthew:Yeah, I looked at the numbers recently cause I was thinking, should we do it? And it's not that big of a difference of just doing it organically on like Instagram stories or just on the page. Right. And I also don't really like giving money to the Zuckerberg empire of VO. I just not a fan of that business.And so like, I know my ad spend is low, but I can't say just. On a rod number. Like it wasn't that big of a deal. Like, you know, like, cause the CPMs were so high, we were having to pay a lot of money. So like we put in like two grand a month and we weren't getting thousands. We getting hundreds of people, you know, I want four for two grand.I want thousands of people.[01:01:06] Nathan:Yeah. For my local newsletter, we're doing paid advertising on Facebook and Instagram and averaging about $2 per subscriber. And that I think now that's considered pretty good. You'd like a lot of, with a broader audience, you'd be at $3 or more per subscriber and it gets expensive pretty fast.[01:01:23] Matthew:Yeah. I mean, but I think at some point you'll just see such diminishing returns that, you know, I mean, how many people are in Boise, can you hit, you know, over and over again?Right.[01:01:35] Nathan:Yep.[01:01:36] Matthew:I, I was just reading Seth Godin's book. This is Marketing. And he said, you know, they talked about ads.You turned off ads when the Content says turn ‘em off. And my Content, I was like, you know, they're not really paying for themselves.[01:01:50] Nathan:Yeah. Let's see. Yeah. You turn that off. Looking forward, maybe like two or three years is that I think your business has fascinating of the approach that you have of taking an online audience, building a real team around it, and then building it into the in-person community. what do you think the business is going to look like in two, three years?Where, where is revenue coming from? What's your vision for the events and meetups and what are the things that like over that time period, they get really excited.[01:02:19] Matthew:Yeah. Two, three years. So we're talking, you know, 20 by 20, 23, most of our revenue coming from stuff in person, you know, having chapters around the world, people pay to go to them. So, you know, it it's like 10 bucks and you can bring your friends for free, right. So it's like five bucks versus. Just for the cost of like hosting events.Right. doing lots of that, doing tours, we're bringing back. and they won't be just with me cause they're community events. Right. So we'll have guides, right. So it's not just, you're coming to travel with me, sort of what Rick, Steve does. Right. You go on and Rick Steves tour, it's his itinerary, but he's not on the tour.Right. He shows up to a couple of them throughout the season when it's not like you don't expect him to be your guide at the time. So moving to that, having a consumer event for like, like a, like a world domination summit, you know, a weekend somewhere just for travel consumers, having an app for both having an app for that company. then online just being a lot of and affiliates and you know, even me. Just even taking away just having this like passive income course, just because, you know, one less thing to worry about. Right.And then travel con, so being around, but actually making money this time.[01:03:47] Nathan:Do you think travel con is going to turn into, I mean, obviously it's a significant amount of revenue, but the expenses are so high. Do you think it will turn into a profitable business[01:03:56] Matthew:Oh yeah. Yeah. Like, I mean, a lot of the unprofitability is just comes from the fact that I had no idea where that was doing.[01:04:02] Nathan:Yeah, I know that firsthand from my own conference, so yeah.[01:04:07] Matthew:It was, I didn't realize how quickly expenses gets that. Right. You know, being like, oh, okay. Like my food and beverage budget is 120,000 writing that in there. And then getting $145,000 bill because, oh yeah, it's 120,000 food, but then there's tax fees, which we, you know, all this stuff and like, Okay, well, that's $25,000 off the profit.Right. and so with a better handle of expenses, like we were definitely like this year, we were gonna like reg even, you know, at the very minimum, we'll pre COVID and this year we'll also break break event. Um it's and just keeping a handle on, you know, like, well, how will I don't invite a hundred speakers, you know?And, and be like, oh, I had planned to only budget, you know, 50,000 speaker fees, but now I'm at 80. Okay. Like, handling the cost better. We're good. Now I have a professional events team that kind of slaps me around and it's like, can't spend that money.[01:05:06] Nathan:I know how it is, where I'm like, Hey, what if, and then just like, now[01:05:10] Matthew:Yeah,[01:05:10] Nathan:Love it, but no,[01:05:12] Matthew:Yeah,[01:05:12] Nathan:Don't like, you don't have the budget for it.[01:05:15] Matthew:Yeah. But no, I mean, you know, we used to have a party. And we're getting rid of the second night party because people don't want to go. Like we didn't have a lot of people show up cause like they're out and about on town. So it's like, wow, I just spent, you know, $40,000 for like a third of the conference to come, you know, why not take that money and use it to something that's more valuable for everybody that has more like impact for dollar spent and still not like go over budget.You know, same thing with lunches. We got, we were getting rid of, we're doing one lunch now.You know, cause people don't really care that much, you know, about in[01:06:01] Nathan:Yeah, it's super interesting.Well, I love the vision of where the conference is going, and particularly just the way that the whole community interplays. I think it's been fun watching you figure out what you want your business model to be, because obviously, with a large audience, your business model can be any one of a hundred different variations.I like that you keep iterating on it, and figuring out the community.[01:06:26] Matthew:Yeah, we're definitely going

Morning Headlines for November 12, 2021 covers a complaint involving critical race theory in Coeur D'Alene, public records show police were called about the Boise mall shooter before Towne Square Mall attack, and The Haunted River transforms into a magical Christmas trail.

Mia Paulus is the Founder & CEO of The Admin Center. I've worked with Mia over the years and The Admin Center is a critical part of my company's success and ability to scale. Mia and her teams work with their companies large and small by providing virtual receptionist, bookkeeping, customer support, marketing, social media and almost any else you can think of…    This podcast is just a little bit different… While it's the typical interview style, this interview was part of my Tuesday Training Series offered exclusively to my Startup Selling Coaching Program clients. Let me explain… Each month, I choose a topic on which to do a deep dive in content and training for my clients. This interview was part of several trainings related to “Recruiting, Hiring and Managing Your Sales Team” - a six-part Tuesday Training block.   Because I believe outsourcing and scaling your business is so important, I decided to share this training module with you on the podcast.   Enjoy!   Websites & Resources mentioned in the podcast:   The Admin Center: www.theadmincenter.net/   Find Mia Paulus across the interwebs here: LinkedIn: https://www.linkedin.com/in/mia-paulus-26459a13 Facebook: https://www.facebook.com/TheAdminCenter Email: mia@ouradmincenter.com Phone: (208) 639-1597   Definitely take Mia up on her offer to talk about what projects you might be able to outsource to help your company grow.   Mia and her team are based in Boise, ID. If you've tried to outsource or hire VAs aboard, you know what a huge pain it can be to manage overseas teams because of language, cultural and time zone differences.  

Find foamboy: Instagram: https://www.instagram.com/foamboyband/ Spotify: https://open.spotify.com/artist/1JuU4GHSf0kmi5dOCm1BeS?si=-nQLSfamTFy5ubOS2iyaTg Dante Elephante is on tour! Get your tickets at www.danteelephante.com/tour 12/2 Pheonix - VALLEY BAR 12/3 San Diego - SODA BAR 12/4 Los Angeles – JAM IN THE VAN 12/5 San Francisco – BOTTOM OF THE HILL 12/7 Sacramento, CA – THE STARLET 12/9 Eugene, OR – SESSIONS LOUNGE 12/12 Seattle, WA – HIGH DIVE 12/14 Spokane, WA – LUCKY YOU 12/15 Boise, ID – SHREDDER 12/16 Salt Lake City, UT – KILBY COURT 12/18 Denver, CO – HI-DIVE 2022 Dates: 1/11 Albuquerque, NM – SISTER 1/13 Dallas, TX – RUINS 1/14 Houston, TX – WHITE OAK MUSIC HALL 1/15 Bryan, TX – GRAND STAFFORD THEATRE 1/16 Austin, TX – EMPIRE CONTROL ROOM 1/18 Lawrence, KS – BOTTLENECK 1/19 Davenport, IA – RACCOON MOTEL1/20 Milwaukee, WI – X-RAY 1/21 Minneapolis, MN – 7TH STREET ENTRY 1/22 Chicago, IL – TOMORROW NEVER KNOWS FEST 1/25 Cleveland, OH – MAHALL'S 1/26 Columbus, OH – RUMBA 1/27 Pittsburgh, PA – CRAFTHOUSE 1/28 Pontiac, MI – PIKE ROOM 1/29 Grand Rapids, MI – CALVIN COLLEGE 1/30 Nashville, TN – THE END 2/1 Omaha, NE – REVERB LOUNGE Find Dante Elephante: www.danteelephante.com Facebook: https://www.facebook.com/DanteElephante/ Twitter: https://twitter.com/Dante_Elephante Instagram: https://www.instagram.com/danteelephante Spotify: https://open.spotify.com/artist/3RdlkFPALHduIIZSinXgJZ

Enjoy this throwback episode where Russell explains a powerful concept that could help you and your business when times get tough. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com --Transcript--- Good morning everybody, this is Russell Brunson. I want to welcome you to the Marketing Secrets podcast. I just dropped my kids off at school and now we get to hang out. Hey everyone, I hope you guys are doing amazing. I am trying to get on a better rhythm of doing podcasts consistently. I had this really weird thing where like I'll get in the mood and I'll do like 10 in a row, and then I'll get out of the mood and I won't do some for a while. And I'm trying to get more consistent where we get two or three a week. So I apologize for my inconsistency, but I'm grateful for you guys and for listening in. And hopefully you get good stuff each time. You know, it's been fun doing this now for 500+ episodes, and if you haven't gotten the Marketing Secrets black book yet, go to Marketingsecrets.com/blackbook. Some of you guys know that Julie Stoian and I went through, and she listened to every episode and took notes on them all and then rewrote them into a book of the top 99 takeaways from this podcast. So to shortcut your life a little bit, go and get those, print them out, that's what everyone's been doing, printing them and reading them. But it will catch you up on the Marketing Secrets, the last 5 years of the best and most important "ah ha's" and things like that. That's a freebie for you guys. But today I had a specific thing I wanted to share with you and I've been wanting to talk about this for a little while, but life's been a little crazy right now, trying to get done some big projects. This month of October is crazy, I'm speaking all over, flying a bunch of places, we're doing an event for Two Comma Club X members and a whole bunch of other things. Rebuilding the whole company structure, anyway, I could go on and on. But it's so much fun. I love what we do. I love that we get to play this game every day. Anyway, what I wanted to share with you guys today, it was kind of fun, Steven Larsen was in the office the other day. Some of you guys know we launched the One Funnel Away Challenge, which has been nuts. We had over 7500 people sign up for it. It's 100 dollar challenge, so 7500 people paid $100 to be a part of it, and every day for 30 days Steven jumps on and yells at everybody and pushes them forward through some curriculum that we're taking people through. Again, it's called the One Funnel Away Challenge, a lot of you guys are part of it. If you're not part of it, then it's because you didn't pay attention to the 30days.com launch we did recently. Anyway, for all you guys who are in there, it's been so much fun. It's been fun though because Steven comes into the office everyday, which I miss having him there, he used to be there every day. You know he had to go out and start his own business and all that kind of stuff, which I am proud of him for. Just teasing, it is really cool. But I am really grateful to be able to pull him into that because it's fun to see him everyday and see him in his element where he's jumping on it, and training and motivating and pushing, just doing his thing. It's amazing. This new program though, this One Funnel Away Challenge is going to change a ton of people's lives and I'm excited for all of you guys who are going through it. But I digress, the reason why I'm telling this story is, he was in the office and we were talking about a bunch of stuff, and we were actually talking about the Two Comma Club X coaching program, which is something we sold at the last Funnel Hacking Live, and I think we had 650ish people join it. And it's not a cheap program, it's $18 grand a year or $1800 a month. And a lot of people came in at $1800 a month, which obviously is not a cheap investment, but at the same time, I talked about when we sold it, I was like, “It's less than half the cost of a crappy employee.” And you're getting access to all these coaches and all these things. So far we've done three or four events, I'm doing a two day event this month that only they are allowed to come to. It's expensive but it's also super cheap, you know what I mean. And we're talking about some people that had dropped out of it for whatever reason. And some people have dropped out for legitimate reasons, I totally understand that. But the story I wanted to tell you today was interesting, was about Steven's sister Marie. She joined the program, and she was probably in a group of a bunch of people that probably shouldn't have joined. I think for some people it was as much money as they were making at the time, and they still just jumped in because they saw the vision, they wanted the thing and they jumped in. And it was interesting, Steven was telling me this story that like two months into the program, I think it was the second or the third month, the next $1800 a month payment came up and she was freaking out. And had kind of a thing like, “Oh my gosh, I'm not making enough money for this. I can't do this, I need to drop out.” And she told Steven, “I can't do this, I need to be out of it.” And Steven listened to her talk about all the reasons why she needed to drop out, and he listened to it and after she got done saying all the reasons why she should drop out, then he said, “Or you should lean in.” And that is the message for you today, “Or you should lean in.” What does that mean? You should lean into it, instead of freaking out, “oh, I can't handle this.” Let's lean in and double down and go all in. And when you do that's when amazing things happen. And to Marie's credit, she did. She leaned in and during that time got through the scary bumpiness and launched her business and right now her business is doing somewhere between 8 and 10 thousand dollars a month, which is amazing and insane and so cool. She's helping people launch podcast. It's like my podcast, if I was working with her  I would record this and send it to her and she would just somehow make it magically show up on iTunes right. My brother does that for me. But that's what she does for people now and she's killing it. But it's because during the turbulent times of backing out and running away, she leaned in. I want you to think about everything great that's happened in your life. For those who went into sports, think about the hardest times, the times... I only know wrestling because that's my world. But the times where I needed to cut weight or I had to go get someone who was really, really tough, or I lost a match or whatever, those are the times you want to quit right. You're like, “I'm out.” And back out and walk away from it. But it was in those times that instead of backing out, I leaned in and had success. Yesterday, it was kind of fun, we were working on a video and I was like, “I need my old wrestling matches from back in the day.” So my brother, Scott, he had them all on his hard drive so he dumped them all onto Google drive, so I was looking at all these old videos of me through high school and college wrestling. So I was kind of going down this jaunt down memory lane, and I saw in there the match my junior year where I lost to this guy named Nick Fresquez, the very first match of the season. And I remember this because we recorded it, but I think my mom accidently recorded over it or something like that, but we had a 22 second clip of that match and it was when Nick did this move on me that was the move he beat me with. And I remember my dad used to watch that 22 second clip over and over and over and over again. I'd come up during the season, I'd wake up in the morning and he'd be upstairs watching it and he's like, “Russell come here, come here.” And he'd sit me down on the carpet and he'd show me how the move worked and we would drill it, and go to the wrestling room later and drill the move. Man, we must have watched that 22 second clip of my loss like a thousand times or more during that next four months of the wrestling season. And we'd practice it and practice it and practice it. And yesterday I found the match of me winning the state title, and we're watching it and seeing as I did that move, the same move he did on me to beat me at the first of the season is the same move I used on him to beat him in the state finals. And I was thinking about that, I was like, in context of this whole concept that Steven shared with me about leaning in, I was just like, man, if I hadn't leaned in to that, if I would have been like, “Oh my gosh I lost to him.” And had fear and all these things, then I never would have been a state champ, which man, life circumstances since that moment that brought me to where I am today, all hinged upon that moment. It's kind of crazy, if we were to go back in time that far. Right so in sports, the times it was the most painful and scary and the things I freaked out about the most, is when I leaned in, when greatness came. I think about marriage, I love my wife, I love my kids, but marriage isn't easy. I thought it was going to be. I'm not going to lie, if I was to go back to Russell 20 years ago, I was struggling through life just waiting to be married, then everything will be good. And my marriage has been amazing , but man it's been hard. And I think my wife agrees, it was way harder than we thought. And it's those times where it's hard where it's like, man it would be so easy just to like, back out. “I can't afford the monthly payment.” Boom, back out. But instead I leaned in. I was like, I love her, I've committed to this, I'm doing it. And because of that is how we've made a marriage that wasn't just good, but a marriage that's great. I think about it in business, how many times I could tell you the stories of me building a company and crashing it, and building and crashing it. I'm working on, we're doing this event in Utah, the Dry Bar Comedy club in two weeks, or I guess it's a week and a half now. I want to make an outline of the history of my business, so I went to the good old way back machine and went to try to find every single funnel that I've ever built. And I forgot how much stuff I've done, how many software products we've launched, how many info products, how many courses, how many viral sites, how many list building sites, it's crazy. I haven't finished the list yet, I'm already at ten pages of links to funnels that I built. And these aren't just like, every page in the funnel, because I can't in the way back machine. Way back shows you snapshots of your websites back, as far back as the way back machine was created. If you never used the way back machine by the way, you should go. Go to archive.org, in fact, do this for fun. Go to archive.org, that's the way back machine, type in dotcomsecrets.com, my site, and go look at the history of my site, you'll see every variation of Russell over the last ten years on that site. Every blog I launched on there, everything. But it's fun to see the back, the history of these things. So I went to way back machine and was trying to find all these things, and you can't see the upsells or downsells, so I can just find the landing page of every funnel I've ever created in my life, and it's ten pages now of funnels. And I'm going through this and I'm laughing at some. Some of them were the worst ideas ever. Some that completely bombed. Some that I spent literally millions of dollars on that never went live. In fact, there were two or three that I found that I was sick to my stomach. I was like, I spent four years of my life, I had six full time developers I was paying a million and a half, two million a year for these guys, and none of these ever saw the light of day. I'm like, ugh. Some of them were the pre-cursers to clickfunnels. I remember clickdotcom.com was the pre-curser to clickfunnels, and I saw this thing. That was one that we literally spent, I'd say conservatively at least a million and probably closer to two or three million we spent on that thing. I found all the screen shots, all the everything, but it never went live. Nobody ever saw it. But had I not leaned into that and tried to build that, we wouldn't be at Clickfunnels today. I think there are like 5 different software programs we created that were all pre-cursers to Clickfunnels. One of them was an RSS auto-responder, one was a desktop auto-responder, one was a funnel building software, one was a shopping cart. All these things that I tried to build that failed. I found this site, champion sound, this is like, I was in the brinks of bankruptcy, literally. I had just had to fire 80 of my employees and we moved from a 20 thousand square foot office to a 2 thousand, I had 150,000 in IRS back taxes that I owed and I was trying to figure out how in the world to save the company and save myself from bankruptcy. And If I would have gone bankrupt, I still had all this outstanding coaching liability. So I would have destroyed my reputation. So I was on this thing where if I would have given up I would have gone to jail and destroyed my reputation. So I was like I can't give up, I have to lean in, I'm being forced to. I remember I had, I was on Flippa.com, trying to buy a website, trying to figure out my future, and at like 2:00 in the morning I saw this site called Championsound.com, which you should plug that into the way back machine, you'll see what it is. Anyway, it was an email, text message auto-responder fro bands, and I was like, “Oh my gosh this could be the greatest thing in the world. I could start this thing, we could sell it to bands, and I could re-launch or clone the site and launch an email/text message auto-responder for dentists, and chiropractors, and I was like, “This is the future of my business.” So I leaned in, took 20 thousand dollars I didn't have, bought the website. And then what's crazy, when we tried to make it go live, or after I bought it and they tried to transfer it to me, they're like, I gave them access to my server, and they're like, “No, I need a server that can run Ruby on Rails.” I was like, “What's Ruby on Rails?” they're like, “Oh, it's like a different language.” I'm like, “What?” I'd never even heard that word before. And I remember none of the development guys I had on my team at the time knew Ruby on Rails. I tried to hire people on Odesk to do Ruby on Rails, and I couldn't find anyone that could do it. Man, after three or four months of trying to find somebody who could edit the software, after they installed and then left, and then all these things were broken, it wasn't working, all the customers were angry and it was horrible. I literally, after that three months that I was like, “I just wasted 20 thousand dollars that we didn't have. Just shut it down.” The servers were like a thousand bucks a month too, they were super expensive. They just shut it down. And I was packing up my bags for the day and was walking out, and as I walked away from my desk, I stopped for a second and I was like, “Wait a minute, I wonder if there's anyone on my list who knows Ruby on Rails?” which is a stupid thing to say, because at the time my list was a bunch of business opportunity seekers, and they weren't programmers or developers, but I had that thought in my head. So I walked back into my desk, I leaned in, sent an email to my list saying, “If you know Ruby on Rails, I'm looking for a partner.” And that email happened to land in the inbox of somebody who had bought my micro continuity product five years earlier and happened to be on my email list. But because my subject line said Ruby on Rails and partner, he saw that and he said, “I'm looking for a partnership with a marketer, I know Ruby on Rails.” And it was Todd Dickerson who responded back. And anyone who knows my story, knows that Todd is my cofounder of Clickfunnels, he's the one who built it. And had I not bought Champion sound, had I not leaned in with the last bit of money we had, if we had not tried to get it to work, if I had not instead of giving up, had I not sent an email to my list…if I hadn't done all these little things, that email would have never landed in Todd Dickerson's inbox, and Clickfunnels wouldn't be here today. So my message for you guys today, I know that in all areas of your life there's up and downs, and typically when everything's up in business, something going to be down somewhere else. Sorry guys, they're blowing leaves behind me. When you're up in business you're going to be down in your spiritual life. When you're up in your spiritual life, your business is going to go down. Or you're up in personal health your business will collapse, or your marriage will collapse. There's always going to be ups and downs and I don't think anyone has ever had it where everything is perfect all the time, if so life would be too easy. So it kind of cycles like that. And I say, you know whatever season of your life you're in, where you're in that hard time, instead of running away from that hard thing, do what Steven said to Marie, and lean it. Yeah you could, you could walk away. Yeah, there's a million reasons why you shouldn't do this, but you know it's right, you know it's good, you committed to it, so let's lean in instead of step away. And if you do that I promise you greatness is just on the other side of that. If Marie wouldn't have leaned in, where would she be today? Would that company ever be there, would all the people she's serving now, would she be able to serve them? Probably not. If I wouldn't have leaned into sports, would I have become a state champ and an All-American, and wrestled in college, and ended up in Boise where I needed to be to be able to create Clickfunnels. In my marriage, all the hard times where I wouldn't have leaned in, would I be where I am today with my amazing wife and my amazing kids? I got the coolest kids in the world. Last night we were downstairs because we are re-doing our bedroom, so we're sleeping down in the basement right now, and on the big screen I wanted to show my wife a video, so I showed the video and then we stared looking at all the videos in our camera roll. And then somehow, I don't even know how this works, but somehow on iTunes, on the big screen tv, they had all these clips from way back in the day, that somehow got save to iTunes or iCloud or I don't know, something. So we're watching these videos of our kids from back in like, like Aiden who is 8 years old now, there's videos of him when he was like a newborn. And there's this one, he's probably, I don't know, maybe 3 years old, and he had on Ellie's swimsuit, so it's like a pink and purple swimsuit and he's dancing. And we're like crying/laughing last night watching him dancing and in the video Collette's like, “Aiden someday we're going to send this to your wife.” And he in the video is like, “Mom, why don't you send it to her right now?” We were just dying laughing at him in his little stick legs dancing in her swimsuit. And we're sitting there just laughing our faces off and I was like, man, there were so many times in this marriage where either of us could have walked away. So many times in our relationship, and we're like sitting here and just laughing at that and realizing how happy we are and how grateful we are for each other and how grateful we are for our amazing kids. But that didn't come from stepping away from the challenge, it came from leaning in. So there's the message for today, thank you Steven Larsen for sharing that with me the other day. He said it kind of in passing, but it had a big impact on me and  I wanted to share it with you guys. And hopefully that will help someone in your moment of struggle in any area of your life, just remember to lean in. Thanks so much and we'll talk to you guys soon.

Thank you so much for tuning in for another episode of Tin Foil Hat with Sam Tripoli. This episode we welcome the Last Vagabond's Ryan Cristián to the show to discuss the Elites' war on every aspect of our lives and how we are not only fighting back but that we're actually winning. This was a banger. Thank you for your support.Check out Sam Tripoli Live and grab your tickets at Samtripoli.com:Nov 11th: Boise, Idaho- The Disobey Tour Crushfest Live at Lounge End Universehttps://www.loungeboise.com/tickets/samtripoliNov 12th: Salt Lake City, Ut- The "Disobey" Crushfest live at Sugar Space Art Warehouse at 8pm!https://www.eventbrite.com/e/sam-tripolis-disobey-crushfest-live-in-salt-lake-city-tickets-167982220343Nov 18th: San Diego- Mavericks with Chris Neff at 8pmhttps://nightout.com/events/comedy-night-at-mavericks-with-sam-tripoli/ticketsDec 10th: Tampa Bay, FL- Tin Foil Hat Comedy Live at The Sidesplitters at 10pm https://sidesplitterscomedy.laughstub.com/event.cfm?showTimingID=545512Check out the Charlie Robinson's internet:Book: HYPOCRAZY New Book: https://amzn.to/3AFhfg2Website: http://theoctopusofglobalcontrol.com/Link Tree: https://linktr.ee/MacroaggressionsWebsite: Www.theheathenwizards.comCheck out all. of my premium content on ROKFIN.com. Tin Foil Hat Premium: https://rokfin.com/tinfoilhatZero: https://rokfin.com/zeroConspiracy Social Club: https://rokfin.com/conspiracysocialclubGreatest Of All Time Sports Talk: https://rokfin.com/greatestUnion Of The Unwanted: https://rokfin.com/uotuwBroken Simulation: https://rokfin.com/brokensimulationTin Foil Hat Social Media:Tin Foil Hat Podcast:Instagram: Instagram.com/TinfoihatpodTelegram: @TFHsOnlyConspiraciesSam Tripoli:Website: Samtripoli.comInsta: @GhostOfTripoliTwitter: @FatDragonProXG:Twitter: twitter.com/xgmarksthespotInstagram: instagram.com/xgmarksthespot/Podcast: George Perez Stories podcasts.apple.com/us/podcast/geor…es/id1517740242We Don't Smoke The Same: https://www.youtube.com/channel/UCt2REu6BgMyEtk1OLiXWzPQJohnny Woodard:twitter: twitter.com/JohnnyWoodardinstagram: instagram.com/johnnyawoodardPodcast: Broken Simulationpodcasts.apple.com/us/podcast/brok…li/id1506303807Tshirts:TinFoilHattshirts.comThank you to our sponsors:Homedics.com: Whether you're dealing with allergies or just looking to keep your family safe, we've got good news. 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Ladder's smart algorithms work in real time, so you'll find out instantly if you're approved. If you prefer to talk to a person, their team of licensed agents doesn't work on commission, so they'll help you and not upsell you. No hidden fees. Cancel any time. Get a full refund if you change your mind in the first 30 days. So go to Ladder Life dot com slash broken today to see if you're instantly approved. That's L-A-D-D-E-R Life dot com slash tinfoil… Ladder Life dot com slash tinfoil.BudVac: BudVac is a one-of-a-kind cannabis stash container that comes with a vacuum pump to extract all the air, allowing cannabis enthusiasts to store their products in an oxygen-free environment. With BudVac's storage jars — you'll be able to taste, smell, and feel the difference! Go to BudVac.com and use promo code TFH at checkout for a 10% discount!Blue Chew: Visit Blue Chew dot com and get your first shipment free when you use promo code tinfoil. Just pay $5 shipping. That's B-L-U-E-Chew dot com promo code tinfoilLucy.Co: LUCY Nicotine is a company founded by CalTech scientists and former smokers looking for a better and cleaner nicotine alternative. Finally, tobacco alternatives that don't suck! Lucy has created a nicotine gum with 4 milligrams of nicotine that comes in three flavors: Tin Foil Hat Listeners - Go to LUCY dot C O and use Promo Code TINFOIL to get 20% off all products, including gum or lozenges!Urbanista.com: the stylish range of audio products that get the sound, the look, the fit and the feel just right. look, the fit and the feel just right. Their colorful assortment of lifestyle audio products - including active noise cancelling headphones, true wireless earphones, and wireless/connective speakers - don't compromise on either sound quality or style.Right now, Urbanista has a special offer for Tin Foil Hat listeners – go to Urbanista.com/TINFOIL to get 20% off your entire order. That's 20% off everything! You'll even get free shipping for all orders over $60. Go to Urbanista.com/TINFOIL for 20% off. That's Urbanista.com/TINFOIL.Bespoke Post: Bespoke Post partners with small businesses and emerging brands to bring you ht most unique goods every month in the Box of Awesome collections. From travel and outdoor gear to breezy summer styles and grooming goods, Box of Awesome has collections for every part of your life. Get 20% of your first monthly box when you sign up at BoxofAwesome.com and use the promo code "TinFoil" at check out!American Home Shield: American Home Shield founded the home service plan industry 50 years ago. Our plans cover the repair or replacement of major parts of home systems and appliances that break down over time. From HVAC systems, electrical and plumbing to household appliances like your refrigerator, washer, dryer and more – our plans help protect homeowners' budgets from breakdowns caused by everyday wear and tear. Go to a-h-s dot com slash TINFOIL now to SAVE $50. That's a-h-s dot com, slash TINFOIL for $50 OFF any plan. Service fees, limitations & exclusions apply. See plan for detailWeThePeopleHolsters.com: Starting at just $40, We the People Holsters are custom molded to fityour exact firearm for a quick, smooth draw. They have thousands of options to choose from plus a selection of custom printed holsters, including a line with REALTREE camouflage. Go to We the People Holsters dot com/tinfoilhat right now. Get an additional $10 off with the offer code TINFOIL10. TBObodywear.com: TBO underwear offers a superior cut and bamboo material that is softer and more durable than your average underwear. TBO underwear is extremely soft, comfortable and well cut for the most flattering look. Get 20% off your next purchase at TBObodywear.com by using the discount code: tinfoilRadixRemedies.com: NeuroRoot Focus Plus, a cannabis enhanced nootropic boosts focus, clarity and memory retention to levels not normally attainable. Radix' Sleepy Bears. Melatonin and Cannabis infused gummy bears get you to sleep and keep you asleep unlike anything else I have found anywhere. Take a deep dive with D8, from root to remedy radix fuels your epiphany. Need sleep? Radix got you. Need energy? Radix got you. 20% off your first order with promo code: “TINFOIL” All orders are entered into their free CBD for a year giveaway.

In the second episode from the #GivingTuesday series Shawnda discusses the Women's and Children's Alliance with Laura and Lupe. This nonprofit strives for safety, healing, and freedom from domestic abuse and sexual assault. Hear how the WCA was created, how they are helping today, and how you can get involved. Find out more about WCA here: Website: https://www.wcaboise.org24-Hour Domestic Abuse Hotline: 208.343.7025Facebook: https://www.facebook.com/WCABoiseTwitter: @WCA_Boise Make sure to follow Intentionally Disruptive:Instagram: www.instagram.com/intentionallydisruptiveTik Tok: https://vm.tiktok.com/ZMeEcVHxb/Go to microbeformulas.com and use the code PODCAST15 at checkout for 15% off Microbe Formulas products. 

We know you've been holding your breath for this one! After much teasing and dabbling on the topic, we've finally put together an entire episode devoted to ketogenic diets. We use the term "diets" (plural) because as you'll hear there are wide variations in what many believe constitutes a "ketogenic diet." This is not just an opportunity for us to rant, although there is some good fun poked at certain aspects of this industry. You'll hear a little about the history of ketogenic diets and how they've been successful in clinical settings. We explain how/why the diet works if done properly and how it is typically done improperly by the unassuming masses who have been duped (yet again) by the diet industry charlatans. Oh, and get ready to chuckle as we cover an actual, clinical ketogenic diet plan. This isn't to tell anyone what they're doing is right or wrong. Rather, our goal is to clear up many of the misconceptions around the keto craze reveal this fad diet for what it is. Resources: https://academic.oup.com/jn/article/150/6/1354/5673196?login=true https://onlinelibrary.wiley.com/doi/full/10.1111/obr.13053 https://www.sciencedirect.com/science/article/abs/pii/S0021915019315898 https://www.hsph.harvard.edu/nutritionsource/healthy-weight/diet-reviews/ketogenic-diet/ https://foodandnutrition.org/from-the-magazine/the-ketogenic-diet-a-breakdown-of-this-popular-eating-plan/ https://www.todaysdietitian.com/newarchives/0119p26.shtml Sample Diet Plan Sample Food List Erin Green is a Registered Dietitian Nutritionist, recovering professional triathlete and owner of Erin Green Racing and Nutrition in Boise, Idaho. After years of regimented training, she is rediscovering the joy of spontaneous movement, social runs and exploring unpaved bike routes. Check out her blog and videos at www.eringreenracing.com. Michael Gray is a personal trainer, nutritional coach, father of two and a sucker for a bag of gummy bears. See what he's up to at www.michaelgrayfitness.com. Let us know you like what you hear! Small donations from our listeners help to support Michael's gummy bear habit or go toward a new houseplant that will inevitably die under Erin's care. We appreciate all of our Middleish listeners! Support this podcast: https://anchor.fm/middleish/support --- Support this podcast: https://anchor.fm/middleish/support

A man's young niece dies and he begins to suspect that the beautiful stepmother poisoned her and he's afraid his young nephew might be next.Original Air Date: March 29, 1954Support the show monthly at patreon.greatdetectives.netSupport the show on a one-time basis at http://support.greatdetectives.net.Mail a donation to: Adam Graham, PO Box 15913, Boise, Idaho 83715Take the listener survey…http://survey.greatdetectives.netGive us a call 208-991-4783Become one of ourfriends on Facebook.Follow us on Instagram at http://instagram.com/greatdetectivesFollow us on Twitter@radiodetectives

Thank you so much for tuning in for another episode of Tin Foil Hat with Sam Tripoli. This episode I welcome Author and Friend, Charlie Robinson, to discuss his new book "Hypocrazy" and how the elites are using a classic playbook in an attempt destroy the country from the inside. Always a pleasure to chop it up with Charlie Robinson. Thank you for your support. Check out Sam Tripoli Live and grab your tickets at Samtripoli.com:Nov 5th-7th: Houston- Skankfest Live at The Secret Group in Houston https://skankfest.netNov 11th: Boise, Idaho- The Disobey Tour Crushfest Live at Lounge End Universehttps://www.loungeboise.com/tickets/samtripoliNov 12th: Salt Lake City, Ut- The "Disobey" Crushfest live at Sugar Space Art Warehouse at 8pm!https://www.eventbrite.com/e/sam-tripolis-disobey-crushfest-live-in-salt-lake-city-tickets-167982220343Nov 18th: San Diego- Mavericks with Chris Neff at 8pmhttps://nightout.com/events/comedy-night-at-mavericks-with-sam-tripoli/ticketsDec 10th: Tampa Bay, FL- Tin Foil Hat Comedy Live at The Sidesplitters at 10pm https://sidesplitterscomedy.laughstub.com/event.cfm?showTimingID=545512Check out the Charlie Robinson's internet:Book: HYPOCRAZY New Book: https://amzn.to/3AFhfg2Website: http://theoctopusofglobalcontrol.com/Link Tree: https://linktr.ee/MacroaggressionsWebsite: Www.theheathenwizards.comCheck out all. of my premium content on ROKFIN.com. Tin Foil Hat Premium: https://rokfin.com/tinfoilhatZero: https://rokfin.com/zeroConspiracy Social Club: https://rokfin.com/conspiracysocialclubGreatest Of All Time Sports Talk: https://rokfin.com/greatestUnion Of The Unwanted: https://rokfin.com/uotuwBroken Simulation: https://rokfin.com/brokensimulationTin Foil Hat Social Media:Tin Foil Hat Podcast:Instagram: Instagram.com/TinfoihatpodTelegram: @TFHsOnlyConspiraciesSam Tripoli:Website: Samtripoli.comInsta: @GhostOfTripoliTwitter: @FatDragonProXG:Twitter: twitter.com/xgmarksthespotInstagram: instagram.com/xgmarksthespot/Podcast: George Perez Stories podcasts.apple.com/us/podcast/geor…es/id1517740242We Don't Smoke The Same: https://www.youtube.com/channel/UCt2REu6BgMyEtk1OLiXWzPQJohnny Woodard:twitter: twitter.com/JohnnyWoodardinstagram: instagram.com/johnnyawoodardPodcast: Broken Simulationpodcasts.apple.com/us/podcast/brok…li/id1506303807Tshirts:TinFoilHattshirts.comThank you to our sponsors:Manscaped: Get 20% Off and Free Shipping with the code TINFOILHAT at Manscaped.com. That's 20% off with free shipping at manscaped.com, and use code TINFOILHATAthleticgreens.com: Athleticgreens daily all-in-one superfood powder is your nutritional essential. It is by far the easiest and most delicious nutritional habit that you can add to your health routine today and empower you to take ownership of your health.Simply visit athleticgreens.com/TINFOILTalkspace.com: Talkspace makes it possible to speak with a licensed therapist right from your phone, tablet, or computer. And unlike traditional therapy, you can message your therapist anytime via text, video, or voice. It's 100% secure and stigma-free. The way therapy should be. Just visit talkspace.com and get $100 off your first month when you use promo code TINFOIL at sign-up. That's $100 off at talkspace.com, promo code TINFOIL.Superspeciosa.com: If you're feeling unwell, physically or mentally—try kratom. As of now, it's still considered a legal alternative to controlled substances, and it's safe.SUPER SPECIOSA offers the purest, highest quality, and highest strength kratom on the market.SUPER SPECIOSA's kratom is backed by a money back guarantee. Go to GetSuperLeaf.com/SAM, promocode SAM for 20% off.CBDLion.com: With a wide variety of award winning CBD products. For all the Tin Foil Hat listeners goto CBDLion.com and type the word "Tinfoil" to 20% off for every order.Lucy.Co: LUCY Nicotine is a company founded by CalTech scientists and former smokers looking for a better and cleaner nicotine alternative. Finally, tobacco alternatives thTru Niagen: Tru Niagen helps fuel the cell's energy “engines,” maintains cellular metabolism, and even supports heart health, in combination with a healthy lifestyle! Right now, new customers can save ten percent on their first purchase by going to Tru Niagen dot com slash TINFOIL and use code TINFOIL! That's T-R-U-N-I-A-G-E-N dot com slash TINFOIL, code TINFOIL to save ten percent on your first purchase! Ladder Insurance: Ladder is 100% digital – no doctors, no needles, no paperwork – when you apply for $3 million in coverage or less. You just need a few minutes, and a phone or laptop to apply. Ladder's smart algorithms work in real time, so you'll find out instantly if you're approved. If you prefer to talk to a person, their team of licensed agents doesn't work on commission, so they'll help you and not upsell you. No hidden fees. Cancel any time. Get a full refund if you change your mind in the first 30 days. So go to Ladder Life dot com slash broken today to see if you're instantly approved. That's L-A-D-D-E-R Life dot com slash tinfoil… Ladder Life dot com slash tinfoil.BudVac: BudVac is a one-of-a-kind cannabis stash container that comes with a vacuum pump to extract all the air, allowing cannabis enthusiasts to store their products in an oxygen-free environment. With BudVac's storage jars — you'll be able to taste, smell, and feel the difference! Go to BudVac.com and use promo code TFH at checkout for a 10% discount!HelixSleep.com: Just go to Helix Sleep dot com slash tinfoil, take their two-minute sleep quiz, and they'll match you to a customized mattress that will give you the best sleep of your life. Helix is offering up to 200 dollars off all mattress orders AND two free pillows for our listeners at Helix Sleep dot com slash tinfoil.Homedic.com: Whether you're dealing with allergies or just looking to keep your family safe, we've got good news. Right now if you go to HoMedics.com/TINFOIL and use promo code TINFOIL, you'll receive a FREE REPLACEMENT FILTER with the purchase of your Air Purifier…up to a $99 value! That's a free replacement filter when you go to H-O-M-E-D-I-C-S dot com/TINFOIL and use the promo code TINFOIL.Blue Chew: Visit Blue Chew dot com and get your first shipment free when you use promo code tinfoil. Just pay $5 shipping. That's B-L-U-E-Chew dot com promo code tinfoilLucy.Co: LUCY Nicotine is a company founded by CalTech scientists and former smokers looking for a better and cleaner nicotine alternative. Finally, tobacco alternatives that don't suck! Lucy has created a nicotine gum with 4 milligrams of nicotine that comes in three flavors: Tin Foil Hat Listeners - Go to LUCY dot C O and use Promo Code TINFOIL to get 20% off all products, including gum or lozenges!Urbanista.com: the stylish range of audio products that get the sound, the look, the fit and the feel just right. look, the fit and the feel just right. Their colorful assortment of lifestyle audio products - including active noise cancelling headphones, true wireless earphones, and wireless/connective speakers - don't compromise on either sound quality or style.Right now, Urbanista has a special offer for Tin Foil Hat listeners – go to Urbanista.com/TINFOIL to get 20% off your entire order. That's 20% off everything! You'll even get free shipping for all orders over $60. Go to Urbanista.com/TINFOIL for 20% off. That's Urbanista.com/TINFOIL.Bespoke Post: Bespoke Post partners with small businesses and emerging brands to bring you ht most unique goods every month in the Box of Awesome collections. From travel and outdoor gear to breezy summer styles and grooming goods, Box of Awesome has collections for every part of your life. Get 20% of your first monthly box when you sign up at BoxofAwesome.com and use the promo code "TinFoil" at check out!American Home Shield: American Home Shield founded the home service plan industry 50 years ago. Our plans cover the repair or replacement of major parts of home systems and appliances that break down over time. From HVAC systems, electrical and plumbing to household appliances like your refrigerator, washer, dryer and more – our plans help protect homeowners' budgets from breakdowns caused by everyday wear and tear. Go to a-h-s dot com slash TINFOIL now to SAVE $50. That's a-h-s dot com, slash TINFOIL for $50 OFF any plan. Service fees, limitations & exclusions apply. See plan for detailWeThePeopleHolsters.com: Starting at just $40, We the People Holsters are custom molded to fityour exact firearm for a quick, smooth draw. They have thousands of options to choose from plus a selection of custom printed holsters, including a line with REALTREE camouflage. Go to We the People Holsters dot com/tinfoilhat right now. Get an additional $10 off with the offer code TINFOIL10. TBObodywear.com: TBO underwear offers a superior cut and bamboo material that is softer and more durable than your average underwear. TBO underwear is extremely soft, comfortable and well cut for the most flattering look. Get 20% off your next purchase at TBObodywear.com by using the discount code: tinfoilRadixRemedies.com: NeuroRoot Focus Plus, a cannabis enhanced nootropic boosts focus, clarity and memory retention to levels not normally attainable. Radix' Sleepy Bears. Melatonin and Cannabis infused gummy bears get you to sleep and keep you asleep unlike anything else I have found anywhere. Take a deep dive with D8, from root to remedy radix fuels your epiphany. Need sleep? Radix got you. Need energy? Radix got you. 20% off your first order with promo code: “TINFOIL” All orders are entered into their free CBD for a year giveaway.

Nick Delffs is a singer and songwriter living in Boise, Idaho.  He has toured, recorded and is a founding member of The Shaky Hands and Death Songs. More recently,  Nick has focused more on his solo efforts and has found a home at Mama Bird Recording Company. In this episode Joe and Nick catch up on their time in Portland,  the significance of delay in both reggae and  their own music, and Nick shares his experiences traveling to India, where he may have been hypnotized.  We hear a few tunes from Nicks newest record, Childhood Pastimes (out now, Mama Bird Recording Co.) and Nick tells us how a musical fast helps him with the writing process. Music by Nick Delffs, Palm Frauds and Joe Plummerhttp://www.mamabirdrecordingco.com/nick-delffsUse Code Fret10 for a free month of Music Production Suite Pro and a 10% discount on all other software. Visit Izotope.com

After COVID-19 shuttered shops and pushed shoppers online to national chains, the Downtown Boise Association hopes you'll think local this holiday shopping season.

When do prices in a market rise so fast that they become detached from a home's “true” value? That's something Ken Johnson, a long-time real estate professor at Florida Atlantic University, has been studying of late. Johnson compiles a monthly list of markets that he views as overvalued with places like Boise, Idaho, and Ogden, Utah ranking high on the list. Johnson argues that in some of the most overvalued markets, people are better off rentingJohnson joined the Houses in Motion podcast on HousingWire Daily to discuss how an overvalued market is determined and when might be a good time for homebuyers to rent, and real estate agents to cool their heels. He argues that in some of the most overvalued markets, people are better off renting. Johnson also spoke with HousingWire reporter Matthew Blake about his time as an agent in the pre-Internet era, and changes in sales commissions over the years.

Welcome to another episode of Within the Trenches, true stories from the 9-1-1 dispatchers who live them. Ep 412 features Madison, Kayte, Kendra, and Shelby of Ada County Sheriff's Office, Boise, Idaho and West Valley. Sponsored by INdigital - Facebook | LinkedIn | Twitter | Web RapidDeploy - Facebook | LinkedIn | Twitter | Web Carbyne - Facebook | LinkedIn | Twitter | Web Episode topics – Madison's 9-1-1 Story Kayte's 9-1-1 Story Kendra's 9-1-1 Story Shelby's 9-1-1 Story ARVP Program And more As always, if you have any comments, questions, or you would like to be a guest on the show, please email me at wttpodcast@gmail.com.

Thank you so much for tuning in for another episode of Tin Foil Hat with Sam Tripoli. This episode I welcome Mary Beth Constante to discuss the sinister truth behind how Animal Rights Groups operate and the wreckage they tend to leave in their path. We go deep, Bro! Thank you so much for your support. Check out Sam Tripoli Live and grab your tickets at Samtripoli.com:Nov 5th-7th: Houston- Skankfest Live at The Secret Group in Houston https://skankfest.netNov 11th: Boise, Idaho- The Disobey Tour Crushfest Live at Lounge End Universehttps://www.loungeboise.com/tickets/samtripoliNov 12th: Salt Lake City, Ut- The "Disobey" Crushfest live at Sugar Space Art Warehouse at 8pm!https://www.eventbrite.com/e/sam-tripolis-disobey-crushfest-live-in-salt-lake-city-tickets-167982220343Nov 18th: San Diego- Mavericks with Chris Neff at 8pmhttps://nightout.com/events/comedy-night-at-mavericks-with-sam-tripoli/ticketsDec 10th: Tampa Bay, FL- Tin Foil Hat Comedy Live at The Sidesplitters at 10pm https://sidesplitterscomedy.laughstub.com/event.cfm?showTimingID=545512Check out the Benjamin Balderson's internet:Rokfin: Www.Rokfin.com/OdinsAlchemyYouTube: https://www.youtube.com/c/BenjaminbaldersonWebsite: Www.theheathenwizards.comCheck out all. of my premium content on ROKFIN.com. Tin Foil Hat Premium: https://rokfin.com/tinfoilhatZero: https://rokfin.com/zeroConspiracy Social Club: https://rokfin.com/conspiracysocialclubGreatest Of All Time Sports Talk: https://rokfin.com/greatestUnion Of The Unwanted: https://rokfin.com/uotuwBroken Simulation: https://rokfin.com/brokensimulationTin Foil Hat Social Media:Tin Foil Hat Podcast:Instagram: Instagram.com/TinfoihatpodTelegram: @TFHsOnlyConspiraciesSam Tripoli:Website: Samtripoli.comInsta: @GhostOfTripoliTwitter: @FatDragonProXG:Twitter: twitter.com/xgmarksthespotInstagram: instagram.com/xgmarksthespot/Podcast: George Perez Stories podcasts.apple.com/us/podcast/geor…es/id1517740242We Don't Smoke The Same: https://www.youtube.com/channel/UCt2REu6BgMyEtk1OLiXWzPQJohnny Woodard:twitter: twitter.com/JohnnyWoodardinstagram: instagram.com/johnnyawoodardPodcast: Broken Simulationpodcasts.apple.com/us/podcast/brok…li/id1506303807Tshirts:TinFoilHattshirts.comThank you to our sponsors:Talkspace.com: Talkspace makes it possible to speak with a licensed therapist right from your phone, tablet, or computer. And unlike traditional therapy, you can message your therapist anytime via text, video, or voice. It's 100% secure and stigma-free. The way therapy should be. Just visit talkspace.com and get $100 off your first month when you use promo code TINFOIL at sign-up. That's $100 off at talkspace.com, promo code TINFOIL.Superspeciosa.com: If you're feeling unwell, physically or mentally—try kratom. As of now, it's still considered a legal alternative to controlled substances, and it's safe.SUPER SPECIOSA offers the purest, highest quality, and highest strength kratom on the market.SUPER SPECIOSA's kratom is backed by a money back guarantee. Go to GetSuperLeaf.com/SAM, promocode SAM for 20% off.CBDLion.com: With a wide variety of award winning CBD products. For all the Tin Foil Hat listeners goto CBDLion.com and type the word "Tinfoil" to 20% off for every order.Lucy.Co: LUCY Nicotine is a company founded by CalTech scientists and former smokers looking for a better and cleaner nicotine alternative. Finally, tobacco alternatives thTru Niagen: Tru Niagen helps fuel the cell's energy “engines,” maintains cellular metabolism, and even supports heart health, in combination with a healthy lifestyle! Right now, new customers can save ten percent on their first purchase by going to Tru Niagen dot com slash TINFOIL and use code TINFOIL! That's T-R-U-N-I-A-G-E-N dot com slash TINFOIL, code TINFOIL to save ten percent on your first purchase! Ladder Insurance: Ladder is 100% digital – no doctors, no needles, no paperwork – when you apply for $3 million in coverage or less. You just need a few minutes, and a phone or laptop to apply. Ladder's smart algorithms work in real time, so you'll find out instantly if you're approved. If you prefer to talk to a person, their team of licensed agents doesn't work on commission, so they'll help you and not upsell you. No hidden fees. Cancel any time. Get a full refund if you change your mind in the first 30 days. So go to Ladder Life dot com slash broken today to see if you're instantly approved. That's L-A-D-D-E-R Life dot com slash tinfoil… Ladder Life dot com slash tinfoil.BudVac: BudVac is a one-of-a-kind cannabis stash container that comes with a vacuum pump to extract all the air, allowing cannabis enthusiasts to store their products in an oxygen-free environment. With BudVac's storage jars — you'll be able to taste, smell, and feel the difference! Go to BudVac.com and use promo code TFH at checkout for a 10% discount!Athleticgreens.com: Athleticgreens daily all-in-one superfood powder is your nutritional essential. It is by far the easiest and most delicious nutritional habit that you can add to your health routine today and empower you to take ownership of your health.Simply visit athleticgreens.com/TINFOILHelixSleep.com: Just go to Helix Sleep dot com slash tinfoil, take their two-minute sleep quiz, and they'll match you to a customized mattress that will give you the best sleep of your life. Helix is offering up to 200 dollars off all mattress orders AND two free pillows for our listeners at Helix Sleep dot com slash tinfoil.Homedic.com: Whether you're dealing with allergies or just looking to keep your family safe, we've got good news. Right now if you go to HoMedics.com/TINFOIL and use promo code TINFOIL, you'll receive a FREE REPLACEMENT FILTER with the purchase of your Air Purifier…up to a $99 value! That's a free replacement filter when you go to H-O-M-E-D-I-C-S dot com/TINFOIL and use the promo code TINFOIL.Blue Chew: Visit Blue Chew dot com and get your first shipment free when you use promo code tinfoil. Just pay $5 shipping. That's B-L-U-E-Chew dot com promo code tinfoilLucy.Co: LUCY Nicotine is a company founded by CalTech scientists and former smokers looking for a better and cleaner nicotine alternative. Finally, tobacco alternatives that don't suck! Lucy has created a nicotine gum with 4 milligrams of nicotine that comes in three flavors: Tin Foil Hat Listeners - Go to LUCY dot C O and use Promo Code TINFOIL to get 20% off all products, including gum or lozenges!Urbanista.com: the stylish range of audio products that get the sound, the look, the fit and the feel just right. look, the fit and the feel just right. Their colorful assortment of lifestyle audio products - including active noise cancelling headphones, true wireless earphones, and wireless/connective speakers - don't compromise on either sound quality or style.Right now, Urbanista has a special offer for Tin Foil Hat listeners – go to Urbanista.com/TINFOIL to get 20% off your entire order. That's 20% off everything! You'll even get free shipping for all orders over $60. Go to Urbanista.com/TINFOIL for 20% off. That's Urbanista.com/TINFOIL.Bespoke Post: Bespoke Post partners with small businesses and emerging brands to bring you ht most unique goods every month in the Box of Awesome collections. From travel and outdoor gear to breezy summer styles and grooming goods, Box of Awesome has collections for every part of your life. Get 20% of your first monthly box when you sign up at BoxofAwesome.com and use the promo code "TinFoil" at check out!American Home Shield: American Home Shield founded the home service plan industry 50 years ago. Our plans cover the repair or replacement of major parts of home systems and appliances that break down over time. From HVAC systems, electrical and plumbing to household appliances like your refrigerator, washer, dryer and more – our plans help protect homeowners' budgets from breakdowns caused by everyday wear and tear. Go to a-h-s dot com slash TINFOIL now to SAVE $50. That's a-h-s dot com, slash TINFOIL for $50 OFF any plan. Service fees, limitations & exclusions apply. See plan for detailWeThePeopleHolsters.com: Starting at just $40, We the People Holsters are custom molded to fityour exact firearm for a quick, smooth draw. They have thousands of options to choose from plus a selection of custom printed holsters, including a line with REALTREE camouflage. Go to We the People Holsters dot com/tinfoilhat right now. Get an additional $10 off with the offer code TINFOIL10. TBObodywear.com: TBO underwear offers a superior cut and bamboo material that is softer and more durable than your average underwear. TBO underwear is extremely soft, comfortable and well cut for the most flattering look. Get 20% off your next purchase at TBObodywear.com by using the discount code: tinfoilRadixRemedies.com: NeuroRoot Focus Plus, a cannabis enhanced nootropic boosts focus, clarity and memory retention to levels not normally attainable. Radix' Sleepy Bears. Melatonin and Cannabis infused gummy bears get you to sleep and keep you asleep unlike anything else I have found anywhere. Take a deep dive with D8, from root to remedy radix fuels your epiphany. Need sleep? Radix got you. Need energy? Radix got you. 20% off your first order with promo code: “TINFOIL” All orders are entered into their free CBD for a year giveaway.

TUESDAY 11/2/21: Shawn is interested in a new dating show out of England. A dispatcher details her run-in with a UPS driver. A woman in New York is shot through the peephole of her front door. This year's Thanksgiving may be pricier than usual. A listener is still stranded by American Airlines.

Dave Woodward has been with ClickFunnels ever since it was first launched seven years ago, and he's known Russell for almost twice that long. However, it wasn't until ClickFunnels had been around for two years that Dave and his wife Carrie decided to make the move from their long-time home of San Diego to Boise, Idaho. Dave and Carrie agree that the move was pivotal for their growth with ClickFunnels and that growth was largely possible due to the power of proximity. The couple discuss just what exactly the power of proximity is and how it has the potential to expedite development and speed up momentum in a business. Experience the power of proximity by attending Funnel Hacking Live 2022! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Trigger Warning: This episode discusses trauma and attempted suicide.Today's episode is about mental health. Our guest is Tanushree Salvi of Boise, Idaho, who started her practice of SGI Nichiren Buddhism when she came to the U.S. for school and was introduced to chanting Nam-myoho-renge-kyo by a college roommate. Tanushree shares the story of how she was able to take the steps to take care of her own mental health through a combination of professional support and her Buddhist practice, as well as how she learned to value her own life and unique beauty.CHEAT SHEET1:02 Introduction to Tanushree2:18 How she started chanting Nam-myoho-renge-kyo6:18 The first changes she witnessed in herself13:09 Tanushree's struggle with her mental health15:10 The steps she took after being hospitalized17:28 How she found the right therapist20:01 How her inner determination to heal impacted her environment 21:54 What “kosen-rufu” means and how it helps us give meaning to our struggles27:18 How she used Buddhism and therapy to heal32:32 What it takes to have compassion for yourself34:49 How she's doing now41:28 Her favorite Buddhist concept (see: The Wisdom for Creating Happiness and Peace, part 2, pg. 125-6)43:46 Advice for anyone currently struggling with their mental health45:40 A closing quote from Ikeda References mentioned: Buddhist Solutions for Life's Problems Podcast: A Buddhist Perspective on Mental Health Buddhability Community Talk: A Conversation on Mental and Spiritual Well-being

Thank you so much for tuning in for another episode of Tin Foil Hat with Sam Tripoli. This show we go so deep I am not sure we will ever come back same. This episode we welcome Heathen Alchemist Benjamin Balderson to help better understand the universe we live in and how magick affects it. The science behind what Balderson's saying goes so deep that it makes you realize how special and unique our universe really is. I hope you can digest the info that Benjamin Balderson's dropping on the show. All I know is that we might live in an egg and that is insanely awesome. Thank you for your support. Check out Sam Tripoli Live and grab your tickets at Samtripoli.com:Nov 5th-7th: Houston- Skankfest Live at The Secret Group in Houston https://skankfest.netNov 11th: Boise, Idaho- The Disobey Tour Crushfest Live at Lounge End Universehttps://www.loungeboise.com/tickets/samtripoliNov 12th: Salt Lake City, Ut- The "Disobey" Crushfest live at Sugar Space Art Warehouse at 8pm!https://www.eventbrite.com/e/sam-tripolis-disobey-crushfest-live-in-salt-lake-city-tickets-167982220343Nov 18th: San Diego- Mavericks with Chris Neff at 8pmhttps://nightout.com/events/comedy-night-at-mavericks-with-sam-tripoli/ticketsDec 10th: Tampa Bay, FL- Tin Foil Hat Comedy Live at The Sidesplitters at 10pm https://sidesplitterscomedy.laughstub.com/event.cfm?showTimingID=545512Check out the Benjamin Balderson's internet:Rokfin: Www.Rokfin.com/OdinsAlchemyYouTube: https://www.youtube.com/c/BenjaminbaldersonWebsite: Www.theheathenwizards.comCheck out all. of my premium content on ROKFIN.com. Tin Foil Hat Premium: https://rokfin.com/tinfoilhatZero: https://rokfin.com/zeroConspiracy Social Club: https://rokfin.com/conspiracysocialclubGreatest Of All Time Sports Talk: https://rokfin.com/greatestUnion Of The Unwanted: https://rokfin.com/uotuwBroken Simulation: https://rokfin.com/brokensimulationTin Foil Hat Social Media:Tin Foil Hat Podcast:Instagram: Instagram.com/TinfoihatpodTelegram: @TFHsOnlyConspiraciesSam Tripoli:Website: Samtripoli.comInsta: @GhostOfTripoliTwitter: @FatDragonProXG:Twitter: twitter.com/xgmarksthespotInstagram: instagram.com/xgmarksthespot/Podcast: George Perez Stories podcasts.apple.com/us/podcast/geor…es/id1517740242We Don't Smoke The Same: https://www.youtube.com/channel/UCt2REu6BgMyEtk1OLiXWzPQJohnny Woodard:twitter: twitter.com/JohnnyWoodardinstagram: instagram.com/johnnyawoodardPodcast: Broken Simulationpodcasts.apple.com/us/podcast/brok…li/id1506303807Tshirts:TinFoilHattshirts.comThank you to our sponsors:CBDLion.com: With a wide variety of award winning CBD products. For all the Tin Foil Hat listeners goto CBDLion.com and type the word "Tinfoil" to 20% off for every order.Lucy.Co: LUCY Nicotine is a company founded by CalTech scientists and former smokers looking for a better and cleaner nicotine alternative. Finally, tobacco alternatives thTru Niagen: Tru Niagen helps fuel the cell's energy “engines,” maintains cellular metabolism, and even supports heart health, in combination with a healthy lifestyle! Right now, new customers can save ten percent on their first purchase by going to Tru Niagen dot com slash TINFOIL and use code TINFOIL! That's T-R-U-N-I-A-G-E-N dot com slash TINFOIL, code TINFOIL to save ten percent on your first purchase! Ladder Insurance: Ladder is 100% digital – no doctors, no needles, no paperwork – when you apply for $3 million in coverage or less. You just need a few minutes, and a phone or laptop to apply. Ladder's smart algorithms work in real time, so you'll find out instantly if you're approved. If you prefer to talk to a person, their team of licensed agents doesn't work on commission, so they'll help you and not upsell you. No hidden fees. Cancel any time. Get a full refund if you change your mind in the first 30 days. So go to Ladder Life dot com slash broken today to see if you're instantly approved. That's L-A-D-D-E-R Life dot com slash tinfoil… Ladder Life dot com slash tinfoil.Talkspace.com: Talkspace makes it possible to speak with a licensed therapist right from your phone, tablet, or computer. And unlike traditional therapy, you can message your therapist anytime via text, video, or voice. It's 100% secure and stigma-free. The way therapy should be. Just visit talkspace.com and get $100 off your first month when you use promo code TINFOIL at sign-up. That's $100 off at talkspace.com, promo code TINFOIL.BudVac: BudVac is a one-of-a-kind cannabis stash container that comes with a vacuum pump to extract all the air, allowing cannabis enthusiasts to store their products in an oxygen-free environment. With BudVac's storage jars — you'll be able to taste, smell, and feel the difference! Go to BudVac.com and use promo code TFH at checkout for a 10% discount!Athleticgreens.com: Athleticgreens daily all-in-one superfood powder is your nutritional essential. It is by far the easiest and most delicious nutritional habit that you can add to your health routine today and empower you to take ownership of your health.Simply visit athleticgreens.com/TINFOILHelixSleep.com: Just go to Helix Sleep dot com slash tinfoil, take their two-minute sleep quiz, and they'll match you to a customized mattress that will give you the best sleep of your life. Helix is offering up to 200 dollars off all mattress orders AND two free pillows for our listeners at Helix Sleep dot com slash tinfoil.Homedic.com: Whether you're dealing with allergies or just looking to keep your family safe, we've got good news. Right now if you go to HoMedics.com/TINFOIL and use promo code TINFOIL, you'll receive a FREE REPLACEMENT FILTER with the purchase of your Air Purifier…up to a $99 value! That's a free replacement filter when you go to H-O-M-E-D-I-C-S dot com/TINFOIL and use the promo code TINFOIL.Blue Chew: Visit Blue Chew dot com and get your first shipment free when you use promo code tinfoil. Just pay $5 shipping. That's B-L-U-E-Chew dot com promo code tinfoilLucy.Co: LUCY Nicotine is a company founded by CalTech scientists and former smokers looking for a better and cleaner nicotine alternative. Finally, tobacco alternatives that don't suck! Lucy has created a nicotine gum with 4 milligrams of nicotine that comes in three flavors: Tin Foil Hat Listeners - Go to LUCY dot C O and use Promo Code TINFOIL to get 20% off all products, including gum or lozenges!Urbanista.com: the stylish range of audio products that get the sound, the look, the fit and the feel just right. look, the fit and the feel just right. Their colorful assortment of lifestyle audio products - including active noise cancelling headphones, true wireless earphones, and wireless/connective speakers - don't compromise on either sound quality or style.Right now, Urbanista has a special offer for Tin Foil Hat listeners – go to Urbanista.com/TINFOIL to get 20% off your entire order. That's 20% off everything! You'll even get free shipping for all orders over $60. Go to Urbanista.com/TINFOIL for 20% off. That's Urbanista.com/TINFOIL.Bespoke Post: Bespoke Post partners with small businesses and emerging brands to bring you ht most unique goods every month in the Box of Awesome collections. From travel and outdoor gear to breezy summer styles and grooming goods, Box of Awesome has collections for every part of your life. Get 20% of your first monthly box when you sign up at BoxofAwesome.com and use the promo code "TinFoil" at check out!American Home Shield: American Home Shield founded the home service plan industry 50 years ago. Our plans cover the repair or replacement of major parts of home systems and appliances that break down over time. From HVAC systems, electrical and plumbing to household appliances like your refrigerator, washer, dryer and more – our plans help protect homeowners' budgets from breakdowns caused by everyday wear and tear. Go to a-h-s dot com slash TINFOIL now to SAVE $50. That's a-h-s dot com, slash TINFOIL for $50 OFF any plan. Service fees, limitations & exclusions apply. See plan for detailWeThePeopleHolsters.com: Starting at just $40, We the People Holsters are custom molded to fityour exact firearm for a quick, smooth draw. They have thousands of options to choose from plus a selection of custom printed holsters, including a line with REALTREE camouflage. Go to We the People Holsters dot com/tinfoilhat right now. Get an additional $10 off with the offer code TINFOIL10. TBObodywear.com: TBO underwear offers a superior cut and bamboo material that is softer and more durable than your average underwear. TBô underwear is extremely soft, comfortable and well cut for the most flattering look. Get 20% off your next purchase at TBObodywear.com by using the discount code: tinfoilRadixRemedies.com: NeuroRoot Focus Plus, a cannabis enhanced nootropic boosts focus, clarity and memory retention to levels not normally attainable. Radix' Sleepy Bears. 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Thank you so much for tuning for another episode of Tin Foil Hat with Sam Tripoli. This episode I welcome Author Nick Hinton to the show to discuss his spiritual journey to understand the universe and the reality we live in. Battle not with monsters, lest ye become a monster, and if you gaze into the abyss, the abyss gazes also into you! Thank you for your support. Check out Sam Tripoli Live and grab your tickets at Samtripoli.com:Nov 5th-7th: Houston- Skankfest Live at The Secret Group in Houston https://skankfest.netNov 11th: Boise, Idaho- The Disobey Tour Crushfest Live at Lounge End Universehttps://www.loungeboise.com/tickets/samtripoliNov 12th: Salt Lake City, Ut- The "Disobey" Crushfest live at Sugar Space Art Warehouse at 8pm!https://www.eventbrite.com/e/sam-tripolis-disobey-crushfest-live-in-salt-lake-city-tickets-167982220343Nov 18th: San Diego- Mavericks with Chris Neff at 8pmhttps://nightout.com/events/comedy-night-at-mavericks-with-sam-tripoli/ticketsDec 10th: Tampa Bay, FL- Tin Foil Hat Comedy Live at The Sidesplitters at 10pm https://sidesplitterscomedy.laughstub.com/event.cfm?showTimingID=545512Check out the Nick Hinton's Internet:Twitter: https://twitter.com/NickHintonnInstagram: https://www.instagram.com/nickhintonnPodcast: What IFF- https://podcasts.apple.com/us/podcast/what-iff/id1553348777Check out all. of my premium content on ROKFIN.com. Tin Foil Hat Premium: https://rokfin.com/tinfoilhatZero: https://rokfin.com/zeroConspiracy Social Club: https://rokfin.com/conspiracysocialclubGreatest Of All Time Sports Talk: https://rokfin.com/greatestUnion Of The Unwanted: https://rokfin.com/uotuwBroken Simulation: https://rokfin.com/brokensimulationTin Foil Hat Social Media:Tin Foil Hat Podcast:Instagram: Instagram.com/TinfoihatpodTelegram: @TFHsOnlyConspiraciesSam Tripoli:Website: Samtripoli.comInsta: @GhostOfTripoliTwitter: @FatDragonProXG:Twitter: twitter.com/xgmarksthespotInstagram: instagram.com/xgmarksthespot/Podcast: George Perez Stories podcasts.apple.com/us/podcast/geor…es/id1517740242We Don't Smoke The Same: https://www.youtube.com/channel/UCt2REu6BgMyEtk1OLiXWzPQJohnny Woodard:twitter: twitter.com/JohnnyWoodardinstagram: instagram.com/johnnyawoodardPodcast: Broken Simulationpodcasts.apple.com/us/podcast/brok…li/id1506303807Tshirts:TinFoilHattshirts.comThank you to our sponsors:Tru Niagen: Tru Niagen helps fuel the cell's energy “engines,” maintains cellular metabolism, and even supports heart health, in combination with a healthy lifestyle! Right now, new customers can save ten percent on their first purchase by going to Tru Niagen dot com slash TINFOIL and use code TINFOIL! That's T-R-U-N-I-A-G-E-N dot com slash TINFOIL, code TINFOIL to save ten percent on your first purchase! Ladder Insurance: Ladder is 100% digital – no doctors, no needles, no paperwork – when you apply for $3 million in coverage or less. You just need a few minutes, and a phone or laptop to apply. Ladder's smart algorithms work in real time, so you'll find out instantly if you're approved. If you prefer to talk to a person, their team of licensed agents doesn't work on commission, so they'll help you and not upsell you. No hidden fees. Cancel any time. Get a full refund if you change your mind in the first 30 days. So go to Ladder Life dot com slash broken today to see if you're instantly approved. That's L-A-D-D-E-R Life dot com slash tinfoil… Ladder Life dot com slash tinfoil.Talkspace.com: Talkspace makes it possible to speak with a licensed therapist right from your phone, tablet, or computer. And unlike traditional therapy, you can message your therapist anytime via text, video, or voice. It's 100% secure and stigma-free. The way therapy should be. Just visit talkspace.com and get $100 off your first month when you use promo code TINFOIL at sign-up. That's $100 off at talkspace.com, promo code TINFOIL.BudVac: BudVac is a one-of-a-kind cannabis stash container that comes with a vacuum pump to extract all the air, allowing cannabis enthusiasts to store their products in an oxygen-free environment. With BudVac's storage jars — you'll be able to taste, smell, and feel the difference! Go to BudVac.com and use promo code TFH at checkout for a 10% discount!Athleticgreens.com: Athleticgreens daily all-in-one superfood powder is your nutritional essential. It is by far the easiest and most delicious nutritional habit that you can add to your health routine today and empower you to take ownership of your health.Simply visit athleticgreens.com/TINFOILHelixSleep.com: Just go to Helix Sleep dot com slash tinfoil, take their two-minute sleep quiz, and they'll match you to a customized mattress that will give you the best sleep of your life. Helix is offering up to 200 dollars off all mattress orders AND two free pillows for our listeners at Helix Sleep dot com slash tinfoil.Homedic.com: Whether you're dealing with allergies or just looking to keep your family safe, we've got good news. Right now if you go to HoMedics.com/TINFOIL and use promo code TINFOIL, you'll receive a FREE REPLACEMENT FILTER with the purchase of your Air Purifier…up to a $99 value! That's a free replacement filter when you go to H-O-M-E-D-I-C-S dot com/TINFOIL and use the promo code TINFOIL.Blue Chew: Visit Blue Chew dot com and get your first shipment free when you use promo code tinfoil. Just pay $5 shipping. That's B-L-U-E-Chew dot com promo code tinfoilLucy.Co: LUCY Nicotine is a company founded by CalTech scientists and former smokers looking for a better and cleaner nicotine alternative. Finally, tobacco alternatives that don't suck! Lucy has created a nicotine gum with 4 milligrams of nicotine that comes in three flavors: Tin Foil Hat Listeners - Go to LUCY dot C O and use Promo Code TINFOIL to get 20% off all products, including gum or lozenges!Urbanista.com: the stylish range of audio products that get the sound, the look, the fit and the feel just right. look, the fit and the feel just right. Their colorful assortment of lifestyle audio products - including active noise cancelling headphones, true wireless earphones, and wireless/connective speakers - don't compromise on either sound quality or style.Right now, Urbanista has a special offer for Tin Foil Hat listeners – go to Urbanista.com/TINFOIL to get 20% off your entire order. That's 20% off everything! You'll even get free shipping for all orders over $60. Go to Urbanista.com/TINFOIL for 20% off. That's Urbanista.com/TINFOIL.CBDLion.com: With a wide variety of award winning CBD products. For all the Tin Foil Hat listeners goto CBDLion.com and type the word "Tinfoil" to 20% off for every order.Bespoke Post: Bespoke Post partners with small businesses and emerging brands to bring you ht most unique goods every month in the Box of Awesome collections. From travel and outdoor gear to breezy summer styles and grooming goods, Box of Awesome has collections for every part of your life. Get 20% of your first monthly box when you sign up at BoxofAwesome.com and use the promo code "TinFoil" at check out!American Home Shield: American Home Shield founded the home service plan industry 50 years ago. Our plans cover the repair or replacement of major parts of home systems and appliances that break down over time. From HVAC systems, electrical and plumbing to household appliances like your refrigerator, washer, dryer and more – our plans help protect homeowners' budgets from breakdowns caused by everyday wear and tear. Go to a-h-s dot com slash TINFOIL now to SAVE $50. That's a-h-s dot com, slash TINFOIL for $50 OFF any plan. Service fees, limitations & exclusions apply. See plan for detailWeThePeopleHolsters.com: Starting at just $40, We the People Holsters are custom molded to fityour exact firearm for a quick, smooth draw. They have thousands of options to choose from plus a selection of custom printed holsters, including a line with REALTREE camouflage. Go to We the People Holsters dot com/tinfoilhat right now. Get an additional $10 off with the offer code TINFOIL10. TBObodywear.com: TBO underwear offers a superior cut and bamboo material that is softer and more durable than your average underwear. TBô underwear is extremely soft, comfortable and well cut for the most flattering look. Get 20% off your next purchase at TBObodywear.com by using the discount code: tinfoilRadixRemedies.com: NeuroRoot Focus Plus, a cannabis enhanced nootropic boosts focus, clarity and memory retention to levels not normally attainable. Radix' Sleepy Bears. Melatonin and Cannabis infused gummy bears get you to sleep and keep you asleep unlike anything else I have found anywhere. Take a deep dive with D8, from root to remedy radix fuels your epiphany. Need sleep? Radix got you. Need energy? Radix got you. 20% off your first order with promo code: “TINFOIL” All orders are entered into their free CBD for a year giveaway.CalderaLab.com: Caldera Lab is a company with a conscious - they are a B-Certified Corporation and the only men's skincare line certified by MADE SAFE®, ECOCERT, PETA, and Leaping Bunny. Receive 20% off your first purchase of The Good. Go to calderalab.com and use discount code TINFOILHAT at checkout.GetSuperLeaf.com: If you're feeling unwell, physically or mentally—try kratom. As of now, it's still considered a legal alternative to controlled substances, and it's safe.SUPER SPECIOSA offers the purest, highest quality, and highest strength kratom on the market.SUPER SPECIOSA's kratom is backed by a money back guarantee. Go to GetSuperLeaf.com/SAM, promocode SAM for 20% off.

--On the Show: --A mass shooting at a Boise, Idaho mall reminds us that there were 57 shootings on Monday, October 25 --President Joe Biden again rejects the executive privilege requests from former President Donald Trump over documents related to the January 6 Trump riots --Anti-vaccine madness has infected the United States, and it is horrifying the world, as we look at clips comparing vaccination to Nazis, slavery, and much more --Fox News host Neil Cavuto, who is immuno-compromised, is begging his audience to get vaccinated, but Cavuto is being completely ignored by the rest of his own network --Fox News propagandist Tucker Carlson is finally confronted about Fox News' own vaccine mandate --Radical actor Jim Caviezel appears at a Q-Anon conference and delivers a completely unhinged rant --Republican Trumpist Congresswoman Lauren Boebert is interviewed by Dave Rubin, and it's beyond parody --Donald Trump flips out, publishing seven "statements" in one day --Voicemail caller jokingly suggests that Donald Trump, Rudy Giuliani, and Marjorie Taylor Greene are better orators than Barack Obama --On the Bonus Show: Dems sue Postal Service over delays, the IRS and bank account surveillance, pressure mounts for ban on real guns in Hollywood, much more...