Podcasts about thelegendsbook

On today's episode, Bruce speaks to Brian Kurtz , a serial direct marketer for the past 35+ years , about how he spent the first 34 years of his career helping boardroom Inc , becoming a state-of-the-art direct marketing and publishing company and teaching all he learned doing that. Brian love direct marketing. Starting in the list business gave him a solid foundation in learning about audiences, demographics and database marketing; then, working in all media helping Boardroom sell millions of newsletter subscriptions and consumer books put all of that list training to good use. While direct mail is his bread and butter… He has overseen the mailing of approximately 1.3 billion pieces of third class mail over the past 20 years… He has been able to market and sell newsletters and books via direct response television (infomercials) and using e-mail and the Internet in huge numbers. At the height of their infomercial success, He was responsible for buying media in excess of $80 million and we sold over 3 million books via direct response television over a three year period. And since he has never met a medium he didn’t like, he has learned the ins and outs of every possible medium where direct marketing lives and thrives. He is proud to have cut his teeth in the offline world of direct marketing and Brian is finding that the principles he has followed over the past 30+ years all apply to any and all “new media.” He is committed to educating any and all online marketers who will listen…and he is also committed to “learning while teaching” because there is still so much to learn. And in his free time you're likely to catch him working with his other passion - being an umpire for Little League Baseball. Connecting With Brian Kurtz Website: www.briankurtz.me and www.TheLegendsBook.com Facebook: https://www.facebook.com/brian.kurtz.121 LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934 Learn more about your ad choices. Visit megaphone.fm/adchoices

Christopher and Allan interview and host Brian Kurtz! Brian Kurtz ​is a serial direct marketer​ responsible for ​sending ​billions of marketing impressions in all​ media, selling​​ tens of millions of books and subscriptions ​to consumers over the last 35+ years. ​As​ ​founder of Titans Marketing, ​he ​​advises ​many of the most admired direct marketers in the world and writes and speaks regularly on direct marketing. You can learn more​​ at www.briankurtz.me Brian said in his own words; "I love direct marketing. Starting in the list business gave me a solid foundation in learning about audiences, demographics and database marketing; then, working in all media helping Boardroom sell millions of newsletter subscriptions and consumer books put all of that list training to good use. While direct mail is my bread and butter…I’ve overseen the mailing of approximately 1.3 billion pieces of third class mail over the past 20 years…I have been able to market and sell newsletters and books via direct response television (infomercials) and using e-mail and the Internet in huge numbers. At the height of our infomercial success, I was responsible for buying media in excess of $80 million and we sold over 3 million books via direct response television over a three year period. And since I’ve never met a medium I didn’t like, I’ve learned the ins and outs of every possible medium where direct marketing lives and thrives. I’m proud to have cut my teeth in the offline world of direct marketing and I am finding that the principles I’ve followed over the past 30+ years all apply to any and all “new media.” I am committed to educating any and all online marketers who will listen…and I am also committed to “learning while teaching” because there is still so much to learn. ...And in Brian's free time, you're likely to catch him working with his other passion - being an umpire for Little League Baseball." Be sure to grab Brian's New book: The Advertising Solution at www.TheLegendsBook.com TODAY! Learn more about your ad choices. Visit megaphone.fm/adchoices

Direct Response Marketing, Why The List Outweighs the Copy, and The Advertising Solution, with Brian Kurtz and Craig Simpson [PODCAST 98] In this episode of Growth to Freedom you will discover the power of direct response marketing, why the list outweighs the copy, and the Advertising Solution from two experts in the field, Brian Kurtz and Craig Simpson. Brian Kurtz is a direct marketing expert with over 20 years experience that has overseen the mailing of over 1.3 billion direct mail pieces, has invested more than $80 million on direct response ads, and has helped sell over 3 million books using direct response tv ads. He’s definitely an expert when it comes to direct response marketing and strategy. Craig Simpson is the founder and owner of Simpson Direct, Inc and he helps entrepreneurs use direct mail to generate more leads, sales, and profits and has nearly 20 years of experience, coordinates about 300 projects per year, and markets everything from auto and RV dealerships, to technical software, retail stores, real estate investment, financial services, legal professionals, diet programs, insurance, health & beauty products, and more.   Brian and Craig can certainly show you how to generate more leads, sales, and profits using direct response marketing. And, as a bonus, you’ll discover how you can get access to a series of bonuses to help you improve your sales, copy, and sales. Here’s a glimpse of what you’ll learn in this show: My introduction of two outstanding world-changers and influencers: Brian Kurtz and Craig Simpson; [0:32] Brian’s background: his greatest superpower - over-delivery; [2:13] Craig’s super power: direct mail campaigns; [7:20] Why Craig loves the feedback of direct mail; [10:24] Brian’s lowest point in business and what he learned from it; [13:16] Craig’s lowest points and how he responded; [17:27] The biggest mistakes direct response marketers are making; [19:31] Why do so many people forget about direct mail marketing? [24:13] The great resources Craig and Brian offer; [29:05] The importance of testing for better sales conversions; [32:05] The game-changing strategies both guys have used in past months; [32:56] Resources mentioned on this episode: www.TheLegendsBook.com - get the book for yourself! Simpson Direct BOOK: The Advertising Solution BOOK: Ogilvy on Advertising BOOK: Breakthrough Advertising BOOK: How to Make Maximum Money in Minimum Time BOOK: Scientific Advertising DOCUMENTARY: Everything is Copy   ********************* This show brought to you by Done for You Solutions. Outsourcing doesn’t have to be difficult. Whether you’re looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I’ve used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show. Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only.  Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members. ********************* People mentioned on this episode: Joe Polish Brett Adler Chris Farrell David Ogilvy

In this episode, Dave interviews Brian Kurtz, founder of Titans Marketing, author of The Advertising Solution, and one of the masterminds behind Boardroom Inc. Brian is a serial direct marketer and over the past 20 years, he estimates he has been responsible for $1.3B pieces of 3rd class mail. Tune in as Brian shares how he built a massive 9M name list, what the 40-40-20 rule is, and why segmentation is extremely important in your lists.  Time Stamped Show Notes:  00:33 – Introducing Brian  00:38 – Brian met Dave in Fort Myer  00:53 – Dave talks about American Dream U   01:04 – Brian has just republished a blog post, Masterminding at the Pentagon  01:10 – His blog is about their experience in Pentagon and how the troops can re-career out the military  01:39 – Brian’s biography   03:49 – Is Brian the good guy or the villain in marketing?  03:58 – Marketing being used for good vs evil  04:03 – Brian discusses speaking to a group of entrepreneurs in Hungary  04:33 – His presentation was entitled, Marketing isn’t Everything, It’s the Only Thing  04:43 – The first thing he talked about was the idea that Marketing is NOT evil  05:32 – The difference between selling and marketing  05:48 – Selling is not a chore, it is an obligation  06:22 – Brian has gone from offline marketing to online marketing  06:58 – Email is cheaper than direct mail  07:42 – Brian does NOT use his list to promote affiliates  09:04 – Email has so much ‘junk’  10:21 – The least crowded inbox is the one you grew up with  10:40 – “Everybody’s mailbox is empty with online bill paying”  11:20 – Brian looks at how people are getting his attention through the mail  11:38 – Email marketers always ask Brian if he can help them do a marketing campaign  12:02 – “Direct mail is the new secret weapon”  12:21 – Brian is always referred to in Facebook when someone asks about direct mail  13:00 – “This isn’t about direct mail replacing online”  14:02 – How Brian knows when a mailing is directed to him  16:07 – In direct mail, messages are personalized and addressed individually to people BUT online, you send 1 email message to your entire list  16:24 – Dave shares how he used to work with associations  16:40 – “You can’t just build great stuff or host great content or have a great product – you actually have to market it”  17:21 – Segment your list to know which emails you should send them  17:41 – Brian talks about his experience in segmentation  18:40 – 40-40-20 rule = 40% list, 40% offer, and 20% creative  19:52 – There’s no one-size-fits-all creative  20:01 – Your lists are many lists – there are no unique names, just unique lists  20:18 – Segment as narrow as you can and expand out from there  20:40 – Dave shares about the mail he just received  21:51 – Handwritten letters are awesome  22:34 – Direct mail is still “direct mail”  22:49 – Brian talks about his blog, Christmas Cards in July  24:47 – Put something of significance in the mail  26:27 – “Human beings have not changed because of the internet”  27:22 – Dave shares 3 examples of sending snail mail  27:34 – 1st Dave’s friend, David Hauser who sold Grasshopper  29:02 – 2nd Dave’s salesman, Ryan, used to send out hand-written notes to people  31:05 – Dave is calling out a challenge to all listeners to automate a process and send out hand-written notes  31:20 – Check out Bond.co / Thankbot.com / Maillift.com / FeltApp.com / TheHandWrittenCard.com for hand-written note automations  32:50 – 3rd is the online spam factor—the Nigerian Prince scam  33:48 – SPAM is NOT a good direct marketing strategy  34:40 – Brian explains his new post, How You Sell is How They Will Respond  38:49 – If you sell crappy, stupidly, and with no heart, you will get customers who are exactly like that  39:53 – Getting an email with the “Re:” in the subject line is deceitful  40:31 – “Sometimes, the end can justify the means IF a lot of things are in place”  41:44 – Having something that can help a business grow attracts readers  42:07 – There are things worth doing  42:35 – More about Christmas Cards in July  42:59 – Everybody wants to be thought of and be relevant  43:30 – The value of regifting  45:10 – Taking regifting a step further  45:47 – The key is that they know you are thinking about them  48:27 – Brian’s book, The Advertising Solution is a profile of 6 advertising legends  49:27 – Brian wants to deliver more than a book  49:29 – Direct Marketing’s Rule of Thumb: You always over deliver to the customer  49:59 – Buy the book, send an email with your receipt, and you will get to download the greatest ads written by 6 legends and so much more  51:51 – Buying the book also puts you in Brian’s list which means you’ll have access to all of his free content in BrianKurtz.me  52:36 – Brian encourages you to go to TheLegendsBook.com and take advantage of the resources  53:56 – Dave shares a little secret about the podcast  55:50 – How Brian built his 9M name list  56:03 – Segment, test offers, and write incredible copy  56:40 – Start with expertly segmented list  57:08 – Online and offline efforts are almost the same  57:19 – Believe in your product 100%  58:40 – Find out where your market is  59:19 – Make deals with people who have the lists you need  59:48 – Research on every level  1:00:40 – Brian started with 0 after he left Boardroom  1:01:12 – His list right now is 7,000 which has been built organically  1:01:48 – Brian chooses to build a high-quality list rather than a high-quantity list  1:02:25 – Principles are the same for building a high-quality or high-quantity list  1:05:02 – Dave asks Brian how to become a baseball umpire  1:05:35 – Brian was a good catcher when he was younger  1:06:02 – He was a fat slow kid  1:06:39 – At 13, he couldn’t play but he knew the game well  1:06:50 – He stayed in the game by being the umpire  1:07:57 – When Brian is in a game, he sets everything aside to focus  1:08:15 – He loves the idea of bringing order from chaos  1:08:38 – “It’s a total ego play without ego”  1:09:50 – Check out Brian’s blog post, When Baseball Imitates Direct Marketing  1:10:16 – Dave closes the podcast  1:11:01 – For feedback and recommendations, email Dave at dave@davidrwill.com   3 Key Points:  Direct marketing is not dead – it’s the new “secret weapon.”  People want to be thought of and relevant – show this when mailing them!  Remember to segment your lists – you don’t have unique names but unique lists.  Resources Mentioned:  Entrepreneur's Organization – The EO Network  BrianKurtz.me – Brian’s website  The Advertising Solution – Brian’s book  Credits:  Show Notes provided by Mallard Creatives

This week's show is an interview with Brian Kurtz, direct marketing expert and co-author of the must-have upcoming book The Advertising Solution. Click here to download or listen to this episode now. Tip of the Week Our tip this week is the app WhatSize. This app scans all the hidden files in your system and gives you the opportunity to dramatically increase the available space on your hard drive. Sean was able to free up 160gb of space in just 30 minutes! Spiritual Foundations This past week we held our Copywriting Virtual Summit where I gathered over twenty-five of the world’s leading direct response experts and marketers to share their best wisdom with anyone who has ears to hear. What does this have to do with Spiritual Foundations? Proverbs 19:20 tells us, “Listen to advice and accept instruction, that you may gain wisdom in the future.” Seeking an outside perspective from qualified sources can give you answers you never knew existed to the challenges you face today. Like I tell the people in my mastermind, “You can’t read the label if you’re inside the bottle.” Selah. Feature Presentation Brian Kurtz is one of the heroes of direct response copywriting. He has over thirty-five years of experience in the field, and as the leader of Boardroom, Inc which was the proving ground for state of the art direct marketing and copywriting. He has been able to market and sell newsletters and books via direct response television (infomercials) and using e-mail and the Internet in huge numbers. At the height of his infomercial success, he was responsible for buying media in excess of $80 million and sold over 3 million books via direct response television over a three year period. Brian is also the co-author of one of the most important books in recent memory, The Advertising Solution. This modern-day masterpiece is a collection of direct response gems from six legends of copywriting…the original MadMen. Imagine sitting in a room with David Ogilvy, Claude Hopkins, Robert Collier, John Caples, Gary Halbert, and Eugene Schwartz as they imparted their greatest secrets of how to turn copy into cash. In this interview Brian reveals: Why this is the best time to be a marketer. The answer is right at your fingertips. How being grounded in the “old school” can make you a master of the “new school”. It’s a marriage made in Heaven. One of the most important tenets in copywriting. Do this and watch your sales skyrocket. The single best way to write original copy that sells…almost everyone does this the wrong way. And how to get your hands on hard to find swipe files, videos, and more from the direct response masters mentioned above…for FREE! While you’re thinking about it, go to TheLegendsBook.com and secure your copy of the book that should be sitting right next to the laptop of every serious copywriter out there. How To Help Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.